摩托罗拉公司1956年年度报告

1956 · company-archive · 原文约 5714 词
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1956

1956

TELEVISION

TELEVISION

家用收音机和便携式收音机

HOME AND PORTABLE RADIOS

CAR RADIOS

CAR RADIOS

双向无线电与微波

TWO-WAY RADIO AND MICROWAVE

MILITARY ELECTRONICS

MILITARY ELECTRONICS

o TRANSISTORS

o TRANSISTORS

萨缪尔少将(美国空军退役,军事副总裁)

Maj. Gen. Samuel (U.S.A. F. ret. Vice President Military El

^ ^

^ ^

弗兰克·J·奥布赖恩 董事 副总裁,采购部

Frank J. O'Brien Director Vice President, Purchasing

B. 斯科特 董事 总裁,消费品与军用产品生产

ter B. Scott Director esident, Consumer litary Production

亚历克斯·阿诺德 财务总监

Alex Arnold Controller

Brentnall

Brentnall

onics

onics

约瑟夫·A·钱伯斯,西部军事电子部门副总裁

Joseph A. Chambers Vice President, Western Area Military Electronics

约翰·I·戴维斯 消费品工程副总裁

John I. Davis Vice President Consumer Product Engineering

西尔维斯特·R·赫克斯 消费品市场营销副总裁

Sylvester R. Herkes Vice President Consumer Product Marketin

亚瑟·L·里斯,通信与工业电子部门副总裁

Arthur L. Reese Vice President, Communications and Industrial Electronics

查尔斯·E·格林(Charles E. Green)担任秘书。

harles E. Green A cretary sta

化学玉米交易所银行

Chemical Corn Exchange Bank

纽约 15 号,百老汇 165 号

165 Broadway, New York 15, New York

哈里斯特信托与储蓄银行,地址:伊利诺伊州芝加哥市西门罗街 115 号,邮编 90

Harris Trust and Savings Bank 115 West Monroe Street, Chicago 90, Illinoi

欧文信托公司,纽约华尔街 1 号,纽约 15

Irving Trust Company One Wall Street, New York 15, New York

芝加哥大陆伊利诺伊国民银行与信托公司

Continental Illinois National Bank and Trust Company of Chicago

芝加哥 90,伊利诺伊州,南拉萨尔街 231 号

231 South La Salle Street Chicago 90, Illinoi

股东大会将于 1957 年 5 月 6 日(星期一)举行。会议通知连同委托书及委托书表格将一并寄出。

he annual meeting will be held on Monday, May 6, 1957. f the meeting, together with a form of proxy and a proxy

将于 1957 年 4 月 10 日左右邮寄给股东,届时管理层将征集委托书。

ill be mailed to shareholders on or about April 10, 1957 which time proxies will be solicited by the management.

1O cJLoJL »t*WXSVML

1O cJLoJL »t*WXSVML

收入 净利润 净投资 税前利润 净利润 营运资本 厂房与设备 2 股东权益 每股收益 1

EARNINGS NET INVESTMENT NET BEFORE TAXES NET EARNINGS WORKING IN PLANT AND SHAREHOLDERS SALES ON INCOME EARNINGS PER SHARE1 CAPITAL EQUIPMENT2 EQUITY

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

$46,679,148 $ 4,179,110 $ 2,510,410 $ 1.30 $ 7,028,844 $ 2,811,211 $10,635,345

$46,679,148 $ 4,179,110 $ 2,510,410 $ 1.30 $ 7,028,844 $ 2,811,211 $10,635,345

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

61,981,442 5,755,347 3,550,347 1.83 11,088,342 3,148,206 13,085,196 I 1 I 81,803,358 8,585,696 5,280,196 2.73 14,558,505 4,071,987 17,165,391

61,981,442 5,755,347 3,550,347 1.83 11,088,342 3,148,206 13,085,196 I 1 I 81,803,358 8,585,696 5,280,196 2.73 14,558,505 4,071,987 17,165,391

177,104,669 27,368,061 13,130,246 6.78 20,731,871 5,794,309 26,895,638

177,104,669 27,368,061 13,130,246 6.78 20,731,871 5,794,309 26,895,638

135,285,086 14,020,739 7,240,452 3.74 29,851,003 9,005,880 31,920,882

135,285,086 14,020,739 7,240,452 3.74 29,851,003 9,005,880 31,920,882

168,734,653 15,576,165 7,012,700 3.62 38,007,247 11,429,532 41,755,780

168,734,653 15,576,165 7,012,700 3.62 38,007,247 11,429,532 41,755,780

217,964,074 15,512,489 7,076,335 3.66 38,222,001 14,301,004 45,929,419

217,964,074 15,512,489 7,076,335 3.66 38,222,001 14,301,004 45,929,419

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

205,226,077 16,523,889 7,572,024 3.91 38,308,612 16,579,531 50,598,747 1 226,653,953 18,740,426 8,490,539 4.39 42,892,165 19,179,992 56,186,590

205,226,077 16,523,889 7,572,024 3.91 38,308,612 16,579,531 50,598,747 1 226,653,953 18,740,426 8,490,539 4.39 42,892,165 19,179,992 56,186,590

227,562,168 16,887,834 7,966,817 4.12 50,882,200 25,388,866 61,305,080 1 | 1

227,562,168 16,887,834 7,966,817 4.12 50,882,200 25,388,866 61,305,080 1 | 1

基于 1952 年 12 月 31 日流通在外的 1,935,131 股普通股计算的每股收益。扣除折旧准备金后的净投资。1948 年 12 月 31 日结束的十三个月期间。1949 年及之后的合并信息,包含全资子公司的财务数据。1956 年成立的子公司摩托罗拉金融公司未纳入合并报表。

'Earnings per share of common stock based upon the 1,935,131 shares outstanding at December 3 1 , 195 2 Net investment after deduction of depreciation reserves. 3 Thtrteen month period ended December 3 1 , 1948. Consolidated information including financial data of wholly-owned subsidiaries in 1949 and subsequent In 1956 Motorola Finance Corporation, a subsidiary formed in 1956, is not included in consolidation

MOTOROLA

MOTOROLA

销售与收益

SALES and EARNINGS

1956 年合并销售额创下 2275.62 万美元的新纪录,而 1955 年为 2266.54 万美元。消费类收音机和唱机、通信产品以及工业和军用电子产品的销售额均有相当大幅度的增长。汽车行业销售下滑,导致向汽车制造商销售的汽车收音机数量减少。虽然电视销量有所下降,但销售额的降幅更大,反映出低价和便携式电视机占比上升。销售还受到摩托罗拉退出加拿大制造业务的影响,我们在年中将该国的收音机和电视业务转为向另一家公司发放许可。1956 年合并收益(未计提所得税)为 1688.7834 万美元,而 1955 年为 1874.0426 万美元。税后盈利为 796.6817 万美元,合每股 4.12 美元,1955 年则为 849.0539 万美元,合每股 4.39 美元。1956 年电视定价竞争极为激烈,再加上减少的

Consolidated sales in 1956 set a new record of $227,562,000 which compares with $226,654,000 in 1955. Sales of consumer radios and phonographs, communications and industrial and military electronic products increased quite substantially. Reduced sales of the automobile industry were reflected in a smaller volume of car radio sales to the car manufacturers. While television unit sales were off somewhat, the dollar value declined more, reflecting a larger proportion of low-priced and portable sets. Sales were also affected by Motorola's withdrawal from manufacturing operations in Canada, where we converted in mid-year to a licensing arrangement with another company with respect to radio and television. Consolidated earnings in 1956, before provision for income taxes, were $ 16,887,834 compared with $18,740,426 in 1955. After taxes, we earned $7,966,817 or $4.12 per share in 1956 compared with $8,490,539 or $4.39 per share in 1955. Television pricing was very competitive in 1956 and, together with the reduced

车载收音机的销量和利润下降,是导致整体盈利下滑的主要原因。鉴于整个电视行业面临的问题,我们认为这一年印证了我们在电子领域内部多元化布局的正确性。

volume and earnings in auto radio, is the principal reason for the decline in earnings In the light of the problems affecting the whole television industry, we believe the year confirmed the soundness of our diversification within the electronics field.

TELEVISION

TELEVISION

1956 年,整个行业生产的电视机数量比 1955 年减少了 5%。当年最主要的问题是价格和利润偏低,竞争环境相当激烈。不过,我们认为这是电视产业在短短几年内飞速成长为一个大行业之后的自然结果。在这样一个人人垂涎的新兴行业早期,利润丰厚,太多公司争相涌入。随后,当行业增长回归常态,各家公司为了保住销售规模,便开始采取激进的竞争手段。然而,广告……

The industry produced 5% fewer television sets than in 1955. The principal problem in 1956 was low prices and margins. It was a highly competitive environment. However, we think this is a natural consequence of the truly fabulous growth of the television industry to a major one over just a few years. In the lush, early years of such an attractive industry, too many companies decide to participate. Then, as the business settles down to a normal pace, individual companies attempt to maintain sales volume by engaging in drastic forms of competition. However, the ad-

百万美元(每股销售额) 每股收益

Millions of Dollars per Dollars SALES Share EARNINGS PER SHARE

B BEFORE IAXEiNCOMef S E H I

B BEFORE IAXEiNCOMef S E H I

r • 税后收入后

r • AFTER INCOME TA

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工艺和技术的进步,不再像早期那样能为降低成本提供同等程度的机遇。因此,降价必然导致利润缩减,这对许多公司来说难以承受,它们已退出该行业。其库存的清仓进一步影响了价格。1956 年,该行业正处于这一阶段。虽然我们不预期从这一阶段能迅速复苏,但有可能随着当前过剩库存的减少,行业会出现逐步好转的趋势。

•I vances in the art and technology no longer provide the opportunities for reducing costs in the same degree as in the early years. Lower prices must therefore reduce profits and this has proved too much for a number of companies to withstand and they have withdrawn from the business. The liquidation of their inventories further affects prices. The industry was in this stage in 1956. While we don't expect a rapid recovery from this stage, it is possible that, as current excess inventories are reduced, a gradual turn for the better may occur in

1957 年。有一点我们确信无疑——摩托罗拉将成为最坚强的幸存者之一。我们加强了分销渠道,这是制造商数量减少调整的结果,同时我们也在改进设计和制造成本。我们并未试图以最低价格制造彩电,而是强调卓越性能——无论是彩色还是黑白信号接收——以及免维护的特性。

彩色电视仍处于初期推广阶段。在不远的将来,随着 1950 年开始大批量销售的电视机第一波浪潮逐渐淘汰、换机需求增加,彩色电视最终有望真正崭露头角。

在此情况下,摩托罗拉于 1956 年初决定对低价便携式电视市场和彩电营销采取温和策略。与此同时,我们持续对黑白电视进行重要改进,尤其是在较高质量档次上。一项重要进展是摩托罗拉的“零调”自动微调功能。在此之前,许多电视机往往无法针对特定电台信号调出最佳画面。自动“零调”以最优方式利用信号,消除了决定电视机最佳运行状态的人为变量。摩托罗拉 Transituner 提供无线遥控频道切换。只需按下距电视机 25 英尺外的 Transituner 按钮,即可无声快速地切换频道,免去手动旋转电视旋钮的不便。结合“零调”功能,从而实现了最大的便利性与性能。

1957. Of one thing we are sure—Motorola will be among the strongest survivors. to both the low-priced portable TV market and to the marketing of color TV. We We have, for example, strengthened our distributing outlets, as a result of the ad- did not attempt to build color sets to meet the lowest price. We stressed superior justment to fewer manufacturers, and we are improving our design and manufac- performance—both in color and monochrome reception—and freedom from service turing costs. requirements. Color television continues in its early introductory stage. At some not-too-distant At the same time we continued to make important improvements in black-andpoint, color could finally come into its own, aided by the increasing replacement white television, particularly in the better quality brackets. An important developdemand resulting from obsolescence of the first great wave of television sets marketed ment was Motorola's "zero-in", automatic fine tuning. Prior to this development, in volume beginning in 1950. many sets were generally poorly tuned in for the best possible picture available from Under the circumstances, Motorola early in 1956 decided on a moderate approach a given station signal. Zeroing-in, automatically, to the best possible use of the signal eliminates the variable human factor on which the best operation of the set depended. The Motorola Transituner provides a wireless, remote channel control. By pressing the Transituner button, as far as 25 feet away from the set, the channels can be changed silently and quickly without the inconvenience of manually turning the dial on the set. In combination with "zero-in" tuning, the maximum in convenience and performance is thus provided.

收音机和电唱机 1956 年,摩托罗拉便携式、台式及钟控收音机和电唱机的销售额比上一年增长了近 50%,而 1955 年比 1954 年的增幅为 55%。

RADIOS and PHONOGRAPHS In 1956 Motorola sales of portable, table and clock radios and phonographs increased nearly 50% over the previous year which follows an increase of 55% for 1955 over 1954.

单色电视 便携式电视

Monochrome Television Portable Television

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面对收音机业务所谓的饱和局面,在消费者手中已有 1.08 亿台收音机的情况下,这些增长依然出现,印证了摩托罗拉产品在设计和技术性能上的改进,以及收音机在消费者需求序列中的根本价值。摩托罗拉是业内首家采用 STAcir 和 PAKcir 元件的公司。STAcir 代表叠层电路,将线圈、电容器和电阻器整合为一个元件,通过晶圆形式逐层叠加元件,构成约一英寸见方的单元。两个这样的单元可替代 26 个独立元件。PAKcir 代表封装电路,有时称为 rescaps,将多个电阻器和电容器组合成

These increases in the face of so-called saturation in the radio business, wit 108,000,000 radios in consumers' hands, attest to the improvements in design and performance of Motorola products as well as the fundamental value of radio in the scale of consumer wants. Motorola was the first in the industry to use STAcir and PAKcir components. STAcir stands for stacked circuitry in which coils, condensers and resistors are combined into one component which, by means of layer upon layer of components in wafer form, makes up a unit about one inch square. Two of these units take the place of 26 individual components. PAKcir stands for packed circuitry, sometimes called rescaps, in which a number of resistors and capacitors are combined into

一个单元,并且密封以防潮气及其他干扰。例如,三

one unit and sealed against humidity and other interferences. For example, three

PAKcirs 替代了大约 19 个独立的部件。

PAKcirs replace some 19 separate components.

这些方法减少了装配工作量,节省了空间,提升了性能,并增强了可靠性。结合摩托罗拉的 PLAcir(镀层电路)技术、晶体管以及便携式收音机上的旋转天线,这些进展标志着电子行业正在进行着的革命的最新阶段。与这些显著的技术进步同样重要的是,摩托罗拉收音机和电唱机在外观造型与设计上的改进。晶体管便携式收音机因其更大的便利性、更长的电池寿命和摆脱电子管故障的困扰,具备了新的重要吸引力。摩托罗拉已积极且成功地参与到这一新兴领域之中。

These methods reduce assembly effort, save space, improve performance and increase reliability. In combination with Motorola's PLAcir, or plated circuitry, transistors and the rotating antenna on portable radios, these developments mark the latest stage in the revolution progressing in the electronics industry. Just as important as these considerable technical advances, has been the impro styling and design of Motorola radios and phonographs. The transistorized portable radio has an important, new appeal in its greater convenience, longer battery life and freedom from tube failures. Motorola has aggressively and successfully participated in this new field.

Table Radio

Table Radio

Clock Radio

Clock Radio

高保真音响设备以机柜形式包装,以合理价格提供卓越性能,日益受到消费者青睐。1956 年,摩托罗拉在这些产品上的销量实现了 100% 的增长。

High-fidelity phonographs, packaged in a cabinet and giving superior performance at reasonable cost, have found increasing favor and Motorola experienced a 100% increase in volume in 1956 in these products.

车载收音机 1956 年合同制车载收音机销售额的大幅下滑,在年底为新款车型投入生产时已出现逆转。今年迄今为止,我们为两大客户福特和克莱斯勒进行的生产,一直保持着良好的速度。

AUTO RADIO The substantial sales decline of contract car radio in 1956 was already reversed at year-end when production for new-model automobiles was under way. Production for our two largest customers, Ford and Chrysler, has been at a good rate so far this year.

1955 年是一个格外好的一年,不仅因为汽车销量创下纪录……

The year 1955 had been an unusually good one, not only because of record auto-

移动生产,还因为摩托罗拉被要求生产更多。

mobile production but also because Motorola was called upon to produce more

1956 年摩托车收音机销量的下滑幅度因此超过汽车产量的降幅。1956 年年中,摩托罗拉率先向合约客户推出晶体管驱动的车载收音机,市场接受速度快得惊人,到年底时我们的合约车载收音机产量已全部转向晶体管技术。我们自行生产所有功率晶体管,目前已有超过 100 万只投入使用,可靠率达 99.99%。通过分销商和经销商渠道销售的摩托罗拉品牌车载收音机维持在令人满意的水平,大部分型号已改用功率晶体管,电路和性能也有重大改进。

than its normal share of the business. The decline in 1956 sales was therefore grea than the decline in automobile production. In mid-1956 Motorola pioneered the introduction of the transistor powered car radio to its contract customers. Its acceptance was so rapid that by the end of the year our entire contract car radio production had converted to transistor power. We produce all our power transistors ourselves and, with over one million already in use, the reliability is 99.99%. Sales of Motorola branded car radios through our distributor and dealer outlets maintained a satisfactory level. Most models were converted to power transistors and important improvements in circuitry and performance were made.

Portable Radio

Portable Radio

COMMUNICATIONS and

COMMUNICATIONS and

INDUSTRIAL ELECTRONICS

INDUSTRIAL ELECTRONICS

摩托罗拉是双向无线电通信行业在设计、质量和价值方面的先驱,至今仍是行业标杆。摩托罗拉的系统已被超过半数此类设备用户采用,这些用户信赖摩托罗拉提供的卓越现场工程和维修服务。因此,1956 年这些产品的销售额创下历史最高纪录也就不足为奇了。市政、县和州级市场持续增长,用户包括警察、消防部门、林业服务和民防机构。卡车运输公司、预拌混凝土供应商、燃料配送公司、公用事业、制造业和铁路行业对双向无线电的使用也大幅增加。1956 年推出的“专线”无线电系统获得了热烈反响。有个趣事或许能让你会心一笑:该系统旨在解决的一个问题,就是当前正处于上升期的太阳黑子周期所可能引发的干扰。佐治亚州、洛杉矶市及其他许多机构在 1956 年采用了该系统,全美警察通信官员协会也建议所有警察机构采用此类产品。

Motorola was the pioneer and continues to be the standard of the two-way radio communications industry in design, quality and value. Motorola systems have been adopted by well over half of the users of such equipment who rely on the superior field engineering and maintenance service provided by Motorola. It is no wonder, then, that the sales increase for these products in 1956 was the greatest on record. The municipal, county and state market continues to grow for such users as the police and fire departments, forestry services and civilian defense. Substantial increased use of two-way radio is being made by trucking companies, ready-mix concrete suppliers, fuel delivery companies, public utilities, manufacturers and rai roads. The "Private-Line" radio system, introduced in 1956, met with an enthusiastic reception. You may be amused to know that one of the problems which it was intended to solve is the anticipated interference caused by the sunspot cycle which is now on the ascendancy. The State of Georgia, the City of Los Angeles and many others adopted this system in 1956 and the Associated Police Communications Officers recommended adoption of this type of product by all police agencies.

Airborne Microwave

Airborne Microwave

许多双向无线电设备的安装需要克服警笛、风声、引擎和工厂噪音的干扰。为此,摩托罗拉推出了一款紧凑型扬声器,内置晶体管功率放大器,语音输出功率是此前的十倍。另一款晶体管化产品——内置前置放大器的动圈麦克风,为双向无线电语音信息设立了全新的清晰度和质量基准。晶体管化的“手持对讲机”无线电话在 1956 年取得了重大成功。这是一款功率更高、重量更轻的晶体管化设备,例如,美国林务局将其选为标准通信设备。袖珍无线电寻呼机在 1956 年被证明在商业上取得成功,医院、酒店和工厂的安装数量不断增加。另外四家大型航空公司采用了摩托罗拉的选择性信号系统,该系统正被指定为未来几年交付的新型涡轮喷气和喷气式客机的原厂设备。微波系统(利用中继塔实现的长距离双向无线电系统)在 1956 年获得越来越多的认可。南太平洋铁路公司和南太平洋公司安装了摩托罗拉微波系统,用于信号、语音、电传打字机和电报通信,取代了路权沿线常见的电线。克利夫兰照明电力公司通过自动远程报告和断电控制,省去了成本高昂的高压断路器。

Many two-way radio installations have to overcome siren, wind, engine and plant noise. For such needs Motorola introduced a compact speaker with a built-in transistor power amplifier with ten times the previous voice power output. Another transistorized product, the dynamic microphone with built-in pre-amplifier, has set a wholly new standard for clarity and quality of voice messages on two way radio. The transistorized "Handi-Talkie" radiophone was a major success in 1956. It is a higher-power, lighter-weight, transistorized unit which, for example, was adopted by the U.S. Forest Service as a standard communications device. The pocket-sized radio pager proved a commercial success in 1956 and installations are increasing in hospitals, hotels and factories. Four more major airlines adopted Motorola's selective signalling system and it is being specified as original equipment in new turbo-jet and jet airliners to be deliv in coming years. Microwave systems (long distance two-way radio systems by means of relay towers) had increasing acceptance in 1956. Southern Railway Co. and the Southern Pacific Co. installed Motorola microwave systems for signalling, voice, teletypewriter and telegraph communications, replacing the familiar wire lines along the right of way. Cleveland Electric Illuminating Co. has eliminated costly high voltage circuit breakers through automatic remote reporting and control of outages by

晶体管“强力语音”扬声器

Transistorized "Power Voice" Speaker

晶体管化的“专线”移动无线电话动圈麦克风

Transistorized, Mobile "Private Line" Radiophone Dynamic Microphone

摩托罗拉微波。俄亥俄石油公司及其他企业目前采用摩托罗拉微波晶体管化“手持对讲机”无线电话,用于电话、电传打字、远程计量、远程泵站控制及远程双向无线电控制——所有功能可在同一系统上同时运行。佛蒙特州警察局和东方航空公司已加装摩托罗拉微波系统,用于远程控制双向无线电。贝尔电话系统在 1956 年大幅增加了摩托罗拉消息电路微波中继设备的使用,部分原因在于一款新型且更优的产品——频分分集微波,它能自动选择两路接收波束中质量更好的一路。摩托罗拉微波彩色电视中继设备在 1956 年的需求也更为旺盛。就在两架商用客机在大峡谷上空发生空中相撞之前不久,民航管理局已着手向摩托罗拉采购一套大型雷达中继系统。该系统将从雷达网络中收集空中交通信息,并将数据显示给各空中交通管制中心,从而对整个区域内的交通进行监控和观察。摩托罗拉作为唯一一家拥有专为此应用设计产品的电子制造商,参与了空中交通管制系统的开发工作,该系统最终将覆盖全国。1956 年期间,通信与工业电子部门的组织架构得到扩展和分权,以适应市场增长并进一步改善对客户的服务。导弹系统

Motorola microwave. The Ohio Oil Co. and others now use Motorola microwave Transistorized "Handle-Talkie" Radiophone for telephone, teletype, remote metering, remote pump station control and remote two-way radio control—all simultaneously on the same system. The Vermont State Police and Eastern Air Lines have installed additional Motorola microwave systems to remotely control two-way radio. The Bell Telephone System substantially increased its use of Motorola message circuit microwave relay equipment in 1956, in part as result of a new and superior product, frequency-diversity microwave, which automatically selects the best of two received beams. Motorola microwave color TV relay equipment also was in greater demand in 1956. Just prior to the mid-air collision of two commercial air liners over the Grand Canyon, the Civil Aeronautics Administration took steps to procure from Motorola a large radar relay system. It will collect air traffic information from a radar network and present the data to various air traffic control centers. Traffic in the entire area can thus be supervised and watched. Motorola, as the only electronics manufacturer with a product specifically designed for this application, has aided in the development of an air traffic control system which will eventually cover the entire nation. During 1956 the organization of the communications and industrial electronics division was expanded and decentralized to match the growth of its markets and to further improve its service to customers. Guided Missile Systems

1O" Radar Indicator

1O" Radar Indicator

晶体管化的“手持对讲”口袋寻呼机 \ \ \ •

Transistorized "Handle-Talkie" Pocket Pager \ \ \ • \

MILITARY ELECTRONICS

MILITARY ELECTRONICS

国防电子设备与实验室服务的销售额较 1955 年增长 22%,增长大部分来自研发领域。尽管实验室服务利润较低,却为后续争取生产合同赢得了机会,这些合同往往源于实验室的研发成果。

Sales of electronic equipment and laboratory services for national defense incre 22% over 1955, much of the increase occurring in research and development. Even though less profitable, the laboratory services provide an opportunity for succe bidding on production contracts growing out of laboratory development.

亚利桑那州菲尼克斯市正在增建一些设施,以补充现有的实验室和中试生产设施,这些新设施现已投入使用。

Additional facilities were in process of construction in Phoenix, Arizona, to supplement the existing laboratory and pilot production facilities and are now being occupied.

1956 年,我们在导弹和飞机的自动指令与控制数据链系统上投入了大量工作。导弹制导与控制系统方面的研究持续推进,年内我们共参与了五种不同导弹的研制。先进的雷达系统和通信系统,包括加拿大北部防空预警线(DEW line)的组件,是当年众多军事项目中的一部分。导航信标和导弹系统信标则是另一个重要的研发与生产领域。

Considerable work was done on data link systems for automatic instructions and control of missiles and planes. Work has continued on missile guidance and control systems, and we were working on five different missiles during the year. Advanced radar systems and communications systems, including components of the DEW line in northern Canada, were among the many military projects in 1956. Beacons for navigation and missile systems were another important area of development and production.

晶体管:为开发和生产晶体管而新建的凤凰城工厂于 1956 年初投产。到年底,该工厂已实现盈利运营。

TRANSISTORS The new plant built to house the development and production of transistors in Phoenix went into operation in early 1956. By year-end it was in profitable oper

数百万美元 60

MILLIONS OF DOLLARS 60

50

50

40

40

30 |a&vi<cfc6

30 |a&vi<cfc6

20

20

10

10

1947 1948

1947 1948

尽管为扩大晶体管生产种类而投入的巨额开发成本仍将持续。

although substantial development costs to expand the kinds of transistors to be produced will continue.

我们早期的业务集中在功率晶体管上,而且我们认为,摩托罗拉生产的这种晶体管数量超过了整个晶体管行业其他所有公司的总和。我们在成品率、性能和成本方面已经取得了重要改进。目前,我们正计划大规模生产扩散基极射频晶体管。

Our early operations have concentrated on a power transistor, and we believe Motorola produced more of this type than the rest of the transistor industry combined. Important improvements in yield, performance and cost have been achieved. Plans are now under way to produce in volume, diffused base, radio frequency

摩托罗拉开发的晶体管和硅功率整流器,以及一种中等功率晶体管。摩托罗拉已开始向其他用户销售晶体管。

transistors and silicon power rectifiers, developed by Motorola, as well as a medium power transistor. Motorola has begun the sale of transistors to other users.

财务方面,1956 年公司向谨慎保险公司(Prudential Insurance Company)增发了 1100 万美元的长期票据,以补充营运资金,并为增加设施提供资金。随着军用和通信设备这类周转较慢的销售占比增大,营运资金需求也随之增加。随着芝加哥的多项扩建完成,我们目前主要的增加场地计划将告一段落。设备和制造设施的进一步改进仍有待进行。您会注意到,在随后几页中有一份额外的财务报表。摩托罗拉金融公司(Motorola Finance Corporation)的资产负债表首次展示,因为这家

FINANCES During 1956 the company sold $11,000,000 additional long term notes to Prudential Insurance Company to replenish working capital and to provide funds for increased facilities. Working capital requirements have increased with the larger mix of slowturnover sales of military and communications equipment. With several additions in Chicago, our present major program of adding space will have been completed. Further improvements in equipment and manufacturing facilities remain to be made. You will note an additional financial statement in the following pages. The balan sheet of Motorola Finance Corporation is displayed for the first time because this

^^^"" NET WORTH

^^^"" NET WORTH

WORKING CAPI

WORKING CAPI

>

>

厂房与设备(净值)

PLANT & EQUIPMENT (NET)

49 1950 1 I 1953 I 1955 19 1951 1952 1954

49 1950 1 I 1953 I 1955 19 1951 1952 1954

全资子公司在编制合并报表时未与母公司并表。该金融公司成立于 1956 年,旨在为双向无线电设备的租赁和分期付款销售协议提供融资支持,同时为消费品的有限批发融资及公司其他融资活动的管理提供服务。尽管当年仅运营了部分时间,仍取得了令人满意的利润。截至 1956 年末,摩托罗拉公司的合并营运资金为 5088.22 万美元,较上年增加 799.0035 万美元;合并净资产为 6130.508 万美元,较上年增加 511.849 万美元。1956 年每股普通股派发股息合计 1.50 美元。鉴于公司对资本资金的需求,继续执行了稳健的股息政策。年末时,摩托罗拉共有股东 4688 名。董事、高管及其亲属直接或间接持有摩托罗拉股票 705501 股。

wholly-owned subsidiary is not included in consolidation with the parent company. The finance company was formed in 1956 to aid in the financing of leases and conditional sales agreements covering two-way radio installations, for limited wholesale financing of consumer products and for administering certain otherfinancingactivities for the company. While it operated only part of the year, it earned a satisfactory profit. At the 1956 year-end consolidated working capital of Motorola, Inc. was $50,882,200, an increase of $7,990,035 over the year, while consolidated net worth stood at $61,305,080, an increase of $5,118,490. Dividends totalling $1.50 per common share were paid in 1956. A conservative dividend policy was continued in view of the company's need for capital funds. At the close of the year there were 4,688 Motorola stockholders. Directors, officers and their relatives owned, directly or beneficially, 705,501 shares of Motor stock.

组织架构 1956 年底,我当选为董事会主席,并继续担任首席执行官。罗伯特·W·加尔文当选为总裁。我打算继续保持全面活跃的工作状态,但会减少一些行政管理职责。公司也按更正式的方式进行了事业部划分,并选举了三位执行副总裁分别主管三个事业部:工业部门、半导体部门。

ORGANIZATION Late in 1956 I was elected Chairman of the Board of Directors, remaining as Chief Executive Officer. Robert W. Galvin was elected President. It is my intention to remain in fully active service but with fewer administrative duties. The company was also divisionalized on a more formal basis and an executive vice president was elected to head each of three divisions: the industrial, semi-conductor

cj. President

cj. President

March 12, 1957

March 12, 1957

以及军用电子部门、消费品部门和汽车部门。这一新架构旨在实现更好的规划,并加强对运营和成本的控制。

and military electronics division, the consumer products division, and the automotive division. This new structure is designed to provide better planning and improved control of operations and costs.

THE FUTURE

THE FUTURE

我们预计 1957 年的年销售额和盈利都将比 1956 年有所增长。这一增长预计来自公司各部门业务量的提升。我们正在凤凰城开设一家新工厂,用于扩大军事研发和生产,该工厂将于年中部分投产,但从开票量的角度,我们预计要到明年某个时候才能获得全部收益。在研发领域,我们有些新产品将在未来陆续推出,它们将增加各业务部门的业务量,从而起到增强和支持作用。

We are anticipating an increase in our annual sales volume for 1957 over 1956 as well as an increase in our earnings. It is expected that this increase will com as a result of improvement in volume in all divisions of our company. We are opening a new plant for additional military development and production in Phoenix, which will be in partial operation by mid-year, although we do not expect to get the full benefit from a billing volume standpoint until some time in 1 In the research and development areas we have new products that will issue from time to time in the future. They will enhance and support the several divisions with additional volume.

借此机会,我对摩托罗拉全体员工、经销商及供应商在 1956 年所给予的卓越合作与支持表示由衷感谢,正是大家的共同努力成就了这一年。

I take this opportunity to express appreciation for the splendid cooperation and support on the part of all the Motorola employees, Motorola distributors and our suppliers in making the year 1956 a success.

致董事会:

For the Board of Directors,

MOTOROLA INC.

MOTOROLA INC.

现金账户及应收票据:美国政府

Cash Accounts and notes receivable: United States Government

其他应收账款(扣减坏账准备——1956 年,82.5 万美元;1955 年,85 万美元)

Other trade receivables (less reserve for bad debts— 1956, $825,000; 1955, $850,000)

其他当期应收款项

Other current receivables

依据美国政府合同可回收的成本

Costs recoverable under United States Government contracts

减去进度账单后,存货——按主要成本或市价孰低法计价

less progress billings Inventories—at the lower of prime cost or market

Prepaid expenses

Prepaid expenses

全部流动资产合计

TOTAL CURRENT ASSETS

对摩托罗拉金融公司的投资,这家是子公司,不算在内。

Investment in Motorola Finance Corporation, subsidiary not

合并——按成本加未分配收益(参见

consolidated—at cost plus undistributed earnings (see

资产负债表)

accompanying balance sheet)

Other assets

Other assets

厂房、设备及租赁改良(扣除储备后)

Plant, equipment and leasehold improvements (less reserves

for depreciation— 1956, $6,783,667;

for depreciation— 1956, $6,783,667;

1955, $5,197,536)

1955, $5,197,536)

专利和商标——摊销费用较低

Patents and trademarks—less amortization

SOLIDATED SUBSIDIAR

SOLIDATED SUBSIDIAR

长期债务的当期到期部分,以及子公司的短期借款

应付账款——贸易

应计税款

产品和服务保修准备金

其他流动负债

流动负债合计

长期债务,扣除上述当期到期部分后:

Current maturities of long-term debt, and short-term borrowings of subsidiaries Accounts payable—trade Accrued taxes Reserves for product and service warranties Other current liabilities TOTAL CURRENT LIABILITIES Long-term debt, less current maturities above:

应付票据:1966 年 11 月 1 日到期,利率 3%%,自 1958 年 7 月 1 日起每年需预付 50 万美元;1972 年 7 月 1 日到期,利率 3%%,自 1958 年 7 月 1 日起每年需预付 50 万美元;1976 年 11 月 1 日到期,利率 4%%,自 1963 年 11 月 1 日起每年需预付 50 万美元。子公司房地产抵押贷款,主要于 1965 年后到期。

Notes payable: Due November 1, 1966, 3 % % , with annual prepayment requirements of $500,000 Due July 1, 1972, 3%%, with annual prepayment requirements of $500,000 commencing July 1, 1958 Due November 1, 1976, 4 % % , with annual prepayment requirements of $500,000 commencing November 1, 1963 Real estate mortgages of subsidiaries, principally m turing after 1 965

Total liabilities

Total liabilities

DEFERRED INCOME

DEFERRED INCOME

股东权益 股本,面值 3.00 美元——授权 3,000,000 股;已发行并流通在外 1,935,131 股

SHAREHOLDERS' EQUITY Capital stock, $3.00 par value—authorized, 3,000,000 shares; issued and outstanding, 1,935,131 shares

Capital surplus

Capital surplus

Retained earnings

Retained earnings

摩托罗拉金融公司未分配收益

股东权益总计

Undistributed earnings of Motorola Finance Corporation Total shareholders' equity

ES, 31,

ES, 31,

December 31,

December 31,

1956 年 1955 年"至 992,056 13,992,508 10,616,111 A —— 公司所有子公司均为全资拥有,除摩托罗拉金融公司外,其余子公司均纳入合并财务报表。加拿大子公司(于 1956 年 12 月 31 日处于清算中)的账目按美元及适当汇率折算;涉及加拿大公司的金额为 3867.8825 万美元,相对而言影响不大。

1956 1955 "to $ 992,056 13,992,508 10,616,111 A — All of the company's subsidiaries are wholly-owned, and all except Motorola Finance Corporation are 1,312,734 included in the consolidated financial statements. The accounts of Canadian subsidiaries (in liquidation on 11,765,416 December 31, 1956) are included in terms of United States funds, at appropriate rates of exchange; the amounts $ 38,678,825 pertaining to Canadian companies are relatively inconsequential.

5,000,000 5,500,000 乙类——公司依据美国政府合同开展的业务,须按联邦法规接受价格重议。政府已对截至 1953 年(含该年)共 7,500,000 3,500,000 年的重议状况进行审查,未要求退还任何款项。据信,此后各年度并未实现需根据一般价格重议规定予以退还的超额利润。7,000,000

5,000,000 5,500,000 B — The company's business under United States Government contracts is subject to price renegotiation, in accordance with federal statute. The company's renegotiation status has been reviewed by the Government for 7,500,000 3,500,000 years to and including 1953, and no refund was required. It is believed that no excessive profits were realized in subsequent years which would be required to be refunded under general price renegotiation. 7,000,000

565,803 C——关于为消费者销售和租赁产品所提供的融资,公司根据回购及其他协议负有 4824.4628 万美元的义务。据信,这些义务不会对公司的业务产生实质性影响。

565,803 C — In connection with the financing of sales and leases of products to consumers the companies are obligated $ 48,244,628 under repurchase and other agreements. It is believed that these obligations will have no material effect on the business of the companies.

$ 5,805,393 $ 5,805,393 D — 截至 1956 年 12 月 31 日的留存收益账户余额,为之前 9,018,506 9,018,506 年间因股票股息、股份分配及股本面值增加而转出 2,945,385 美元至资本盈余、转出 5,034,625 美元至股本账户后的余额。资本盈余由 6,073,121 54,369 美元的实缴资本及上述从留存收益账户转入的款项组成。$ 61,305,080 $ 56,186,590

$ 5,805,393 $ 5,805,393 D — The Retained Earnings account at December 31, 1956 is the balance after transfer therefrom in prior 9,018,506 9,018,506 years of $2,945,385 to capital surplus and $5,034,625 to the capital stock account, in connection with stock divi46,426,812 41,362,691 dends, share distributions and increase in the par value of capital stock. Capital surplus consists of $6,073,121 54,369 of paid-in capital and the above-mentioned transfer from the Retained Earnings account. $ 61,305,080 $ 56,186,590

$113,721,148 $104,431,218

$113,721,148 $104,431,218

摩托罗拉公司及其合并子公司

MOTOROLA INC. AND CONSOLIDATED

截至 12 月 31 日止年度

Year Ended Decem

1956

1956

销售情况

Sales Byg^OTAMjH

Other income ^^^^^^^^9

Other income ^^^^^^^^9

总收入中,制造业及其他销售成本占据了相当大的比重。

Total income wSSSSSm »VW*Jj£AjHj« BBSB9 Manufacturing and other costs of sales ^HFTjWjTjfcHty^W

销售、服务和行政费用 ^^^^^^^^^^H

Selling, service and administrative expenses ^^^^^^^^^^H

租赁物业装修的折旧与摊销。

Depreciation and amortization of leasehold improvements. ^^^^^£££A^^fl

对员工利润分享基金的缴款 ^^^^^^^^^^H

Contribution to employees' profit-sharing fund ^^^^^^^^^^H

利息和其他支出

Interest and other expenses ^^^^^^^^^^H Total costs and other expenses B^^^^^^^^S

所得税拨备前的净收益 B^^^^^^^^H

Net income before provision for taxes on income B^^^^^^^^H

联邦、州及加拿大所得税拨备……​​​​​​​​​​​​

Provision for federal, state and Canadian income t a x e s . . . ^ ^ ^ ^ ^ ^ ^ ^

每股收益(普通股——1956 年为 4.12 美元;1955 年为 4.39 美元)往年留存收益

Earnings., (per common share—1956, $4.12; 1955, $4.39) wSSSSSm B ^ ^ ^ ^ ^ ^ S Retained earnings, beginning of year ^^^^^^^^^^H

总股息每股 1.50 美元扣除。

Total wSSSSm mmXA2£H&m Deduct dividends—$1.50 per share ^^^^^^^^^H

年末留存收益

Retained earnings, end of year K^^^fc££2jli^H

参见随附的财务报表附注。

See the accompanying nores fo financial statements.

ASSETS

ASSETS

Cash

Cash

应收账款:租赁及分期付款到期结算的分期销售合同,逐期到期。

Receivables: Lease and conditional sales contracts maturing in installments ge

3 至 5 年内到期的应收票据、经销商款项,期限不足 1 年。

ally over 3 to 5 years Notes receivable, distributors, maturing in less than 1 year

i Total

i Total

租赁和附条件销售合同带来的未实现收入有所减少

Less unearned income on lease and conditional sales contracts

Net

Net

Other assets

Other assets

负债

应付票据,银行——短期

LIABILITIES Notes payable, banks—short term

应付账款——摩托罗拉公司及其合并子公司

应计税款

其他流动负债

Accounts payable to Motorola, Inc. and consolidated subsidiaries Accrued taxes Other current liabilities

流动负债合计

Total current liabilities

次级债务与净资产

SUBORDINATED DEBT AND NET WORTH

应付摩托罗拉公司次级票据——1959 年到期 股本——面值 1 美元;授权并发行 20,000 股 资本盈余 留存收益

Subordinated note payable to Motorola, Inc.—due 1959 Capital stock—$1.00 par value; authorized and issued, 20,000 shares Paid in surplus Retained earnings

注意:摩托罗拉金融公司的所有应收款项均为附带权益,其他相关义务详见财务报表附注“C”中的讨论。

Note: All receivables of Motorola Finance Corporation are co and other obligations discussed in Note "C" of Notes to F

鲍曼芬尼会计师事务所 注册会计师 伊利诺伊州芝加哥市南拉萨尔街 208 号,邮编 4 1957 年 2 月 20 日

BAUMANN, FINNEY & Co. Certified Public Accountants 208 SOUTH LA SALLE STREET CHICAGO 4, ILLINOIS February 20, 195

致摩托罗拉公司董事会及各位股东:

To the Board of Directors and Stockholders of Motorola, Inc.:

我们已审阅了摩托罗拉公司及其合并子公司截至 1956 年 12 月 31 日的资产负债表,以及截至该日止年度的相关损益表和留存收益表。

We have examined the balance sheet of Motorola, Inc. and consolidated subsidiaries as of December 31, 1956 and the related statement of income and retained earnings for the year then ended.

我们的审计依据公认审计准则执行,相应包含了我们认为在当时情况下必要的会计记录抽查及其他审计程序。对于美国政府相关应收款项,直接函证不可行,但我们通过其他审计程序确认了其金额基本准确。我们对未合并的子公司摩托罗拉金融公司也进行了类似审计。我们认为,随附财务报表在所有重大方面公允列示了(a)摩托罗拉公司及其合并子公司截至 1956 年 12 月 31 日的合并财务状况及该年度经营成果,以及(b)摩托罗拉金融公司截至 1956 年 12 月 31 日的财务状况,均符合公认会计原则,且与上年度所采用的基准保持一致。

Our examination was made in accordance with generally accepted auditing standards, and accordingly included such tests of the accounting records and such other auditing procedures as we considered necessary in the circumstances. It was not practicable to attempt to obtain confirmations of certain receivables from the United States Government, but we satisfied ourselves as to their substantial accuracy by means of other auditing procedures . We made a similar examination with respect to Motorola Finance Corporation, a subsidiary not consolidated. In our opinion, the accompanying finan cial statements present fairly (a) the consolidated financial condition of Motorola, Inc. and consolidated subsidiaries as of December 31, 1956 and the results of their operations for the year then ended, and (b) the financial condition of Motorola Finance Corporation as of December 31, 1956, in con formity with generally accepted accounting principles applied on a basis consistent with that of the preceding year.

在人类努力的任何领域,都不可能仅仅原地踏步。你要么前进,

In any field of human endeavor it is impossible merely to stand still. You either go forward,

否则你就会落后。今天,这条准则的适用力度极为强劲。

or you fall behind. Today this maxim applies with compelling force

在电子行业的竞技场上,未来当然取决于诸多因素。但其中至关重要的,是对生产设施的不断规划与优化,不仅要有效满足当下的需求,还要预见未来的机遇。在接下来的篇幅中,您将看到摩托罗拉在持续提升工厂、设备与方法的效率进程中,部分重大及细微努力的生动缩影。

in the competitive arena of electronics. Going forward, of course, depends upon many factors. But vital to it all is the never-ending planning and refining of production facilities, not only to meet effectively the needs of today, but also to anticipate the opportunities of tomorrow. On the following pages, you will see a pictorial cross section of some major, and some minor, efforts in Motorola's continuing program for achieving greater efficiency in plant, equipment and methods.

凤凰城的防务开发中心。这座位于亚利桑那州凤凰城的现代化实验室,专门服务于军事电子产品的研发、试制及小批量生产,为空军、陆军、海军、美国原子能委员会及主要飞机制造商提供支持。扩建后,其面积已增至 9 万平方英尺。

Defense development at Phoenix. Designed specifically for research, development and pilot production of military electronic products, this modern laboratory at Phoenix, Arizona, serves the Air Force, Army, Navy, A.E.C. and major airframe companies. Expansions have increased space to 90,000 sq. ft.

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有句话把住宅称作居住的机器。同理,厂房也可以看作是生产的机器。正是基于这一理念,摩托罗拉在近年扩张期内设计新厂、改造旧厂时始终以此为纲。为了让公众能以最低成本获得最优产品,每一座新设施都围绕产品本身来建造。规划融入了关于产品流转与工艺机械化的先进思路,其中不少是原创想法,其余则不仅借鉴了电子行业内部,还汲取了其他众多行业的经验。此外,每座设施的设计都兼顾了经济扩张的可能性,并尽量减少对运营的中断。规划中还预留了空间,使得随着生产面积的每次扩充,原材料与成品的仓储区域也能系统性地随之增加。设备布局经过周密安排,使增建或改动都不会干扰货物流动的顺畅。

A house has been described as a machine for living. By the same token, a factory building may be thought of as a machine for production. i It is this concept that has guided Motorola in the design of new plants and modification of existing structures during the recent period of growth. To achieve the degree of efficiency necessary to bring the public the best possible products at the smallest possible cost, each new facility has been built around the product. lanning has incorporated advanced ideas on product flow and process mechanization, many of them original and others drawn not only from within the electronics industry, but from many other industries as well. Further, each facility has been designed to permit economical expansion with minimum interruption of operations. vision has been made so that additional material and finished product storage area systematically becomes available with each expansion of production space. Machinery layout has been planned so that additions and modifications can be made without disrupting the smooth flow of goods.

•^整合带来效率。摩托罗拉在伊利诺伊州昆西新建的无线电制造厂,将原先分散在四个地点的生产作业统一在同一屋檐下。通过机械化,这座 18.5 万平方英尺的工厂每平方英尺的生产效率远超旧厂房。

•^Efficiency through consolidation. Motorola's new radio manufacturing plant at Quincy, Illinois, brings under one roof the \ operations formerly carried on at four separate locations. Through mechanization this 185,000 sq. ft facility provides far greater pro ductivity per square foot than previous buildings.

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为满足日益增长的生产需求,位于纽约州阿卡德(Arcade, N.Y.)的这家汽车收音机调谐器工厂在过去两年中扩大了 60% 的产能。现代化改造和自动化设备的引入简化了物料流程,降低了成本,并使产量翻了一番。目前工厂总面积为 9 万平方英尺。

Double output at Arcade, N.Y. To meet increased production requirements, this car radio tuner plant has been expanded 60% in the past two years. Modernization and the installation of automatic equipment have simplified materials flow, reduced costs and contributed to a twofold increase in output. Total space now is 90,000 sq. ft.

武器系统研究中心。位于加利福尼亚州里弗赛德的摩托罗拉研究实验室,配备工程师、物理学家和数学家,专门从事复杂武器系统及其相关子系统与组件的研究、设计与开发。整个 2.3 万平方英尺的空间,每一寸都为此单一职能而规划。

Weapon systems research center. Staffed with engineers, physicists and mathematicians, the Motorola Research Laboratory at Riverside, California, is devoted entirely to research, de and development of complex weapon systems and associated sub-systems and components. Every inch of its 23,000 sq. ft. was planned with this sole function in mind.

•^ 组装工厂的里程碑。摩托罗拉位于伊利诺伊州富兰克林公园的工厂,融合了物料搬运、成本节约和灵活性的最新理念。其 27.8 万平方英尺的空间专门用于电视和唱机的最终组装、仓储及发运。装卸码头可同时处理 22 节车厢和 18 辆拖挂卡车。

•^ Milestone in assembly plants. The latest ideas in materials handling, cost saving and flexibility have been designed into Motorola's Franklin Park, Illinois, plant. Its 278,000 sq. ft. are devoted to final assembly, warehousing and shipping of television sets and phonographs. Docks can handle 22 box cars and 18 trailer trucks simultaneously.

西南地区的军用电子业务。专业化高效率的另一个例子,是这座 18.5 万平方英尺的工厂,专为军用电子设备的研究、开发和生产而规划。它目前正在亚利桑那州凤凰城附近准备入驻。晶体管历史正在书写中。这座位于亚利桑那州凤凰城的摩托罗拉工厂,是专业化设计的典型代表,率先实现了功率晶体管和射频晶体管的大规模生产。作为半导体研究和制造领域最完整的中心之一,它占地 6.8 万平方英尺,集成了湿度和静电空气过滤控制等众多先进特性。另一个工厂位于芝加哥。这座位于芝加哥赛塞罗大道上的现代建筑,实际上是双体结构。左侧部分占地 7.5 万平方英尺,专为微波和电力线载波设备的经济型生产而设。右侧部分占地 7.8 万平方英尺,是一座高速金属制造工厂,为所有摩托罗拉产品供应零部件。

Military electronics in the Southwest. Another example of efficien specialization is this 185,000 sq. ft. plant planned for research, ment and production of military electronic equipment. It is now be Transistor history in the mak- readied for occupancy near Phoenix, Arizona. ing. A prime example of specialized design, this Motorola plant at Phoenix, Arizona, has pioneered the mass production of power and radio-frequency transistors. Among the most complete centers for semi-conductor o plants in one at Chicago. This modern structure on research and manufacturing, it Cicero Avenue in Chicago is really twins. The section at left, incorporates in its 68,000 sq. ft. comprising 75,000 sq. ft., is set up for economical production numerous advanced features of microwave and power line carrier equipment. The 78,000 such as humidity control and sq. ft. section at right is a high-speed metal fabricating plant electrostatic air filtering. which supplies parts for all Motorola products.

如果工厂建筑可视为一部生产机器,那么其中的设备便是驱动其运转的“机关”。在持续探索降低成本的途径中,摩托罗拉安装了体现最先进效率理念的专用机器和装配线。其中许多设备,如自动铁芯分级机、在线测试单元和直线焊接系统,均由摩托罗拉自行设计制造,在行业内独树一帜。早在多年前,摩托罗拉就敏锐意识到机械化的潜力,成立了由工业工程师和绘图员组成的先进机械化小组。其使命是:持续研究将机械化应用于公司运营的各个环节。已开展的数百个项目为摩托罗拉各工厂带来了新的效率提升。

If a factory building may be considered a machine for production, then the equipment in it can be called the "works" that make it go. In its perpetual quest for more ways to reduce costs, Motorola has installed special machines and assembly lines embodying the most advanced concepts in efficiency. Many, such as the automatic core grader, the in-line testing unit and the straightline soldering system, were designed and built by Motorola and are unique in the industry. Alert early to the promise of mechanization, Motorola years ago established an Advanced Mechanization Group made up of industrial engineers and draftsmen. Its mission: continuing research in the application of mechanization to every phase of the Company's operations. The hundreds of projects undertaken have resulted in new efficiencies in every Motorola plant.

双面印刷线路板“加速生产”。图中这台卓越的机器,是现存唯一能同时在底盘线路板两侧印刷电路配置的打印机。它由摩托罗拉设计,用于生产镀层印刷电路底盘,省去了多道手工作业,每小时可生产多达 4000 台汽车收音机的电路。简化最终检验。通过功能专业化,这条由摩托罗拉设计的在线测试系统,缩短了培训检验员所需的时间,并加快了汽车收音机的最终测试。自安装以来,最终检验时间约缩短了四分之一。

Printed laminates "on the double". The remarkable machine pictured here Final inspections simplified. Through specialization of functions, this in-line is the only printer in existence that can print circuitry configurations on both testing system designed by Motorola has cut the time required to train inspecsides of the chassis laminate simultaneously. Designed by Motorola for use tors and speeded the final testing of car radios. Since installation, the time for in the production of its plated PLAcir chassis, it eliminates several hand oper- final inspections has been reduced by approximately one-fourth. ations and can turn out circuitry for as many as 4000 car radios per hour.

−425% 的节省就此到手。军用电子设备的防潮袋和阻隔层曾一度从外部采购。由于仅有标准尺寸可选,这造成了浪费和存储问题。为解决这些难题,摩托罗拉制造了这台自动机器,可按所需尺寸生产袋子和阻隔层。结果是——成本降低,存储空间得以释放。

-425% saving in the bag. Moistureproof bags and barriers for military electronic equipment were once purchased from outside sources. Since they were available only in standard sizes, this created waste and storage problems. To solve them, Motorola built this automatic machine which produces bags and barriers in the sizes required. Result—costs reduced, storage space freed.

电子应答机。为便于处理政府合同中的复杂设计工作,摩托罗拉在加州里弗赛德的模拟计算机设施增加了 30%。如今,这些复杂的电子大脑已成为该实验室的日常“工具”,对于快速、精确解决与伺服机构、非线性设备和机身设计相关的问题不可或缺。

Electronic answer men. To facilitate handling of complex design work on government contracts, Motorola has increased its analog computer facilities by 30% at Riverside, California. Now everyday "tools" at this laboratory, these intricate electronic brains are indispensable to the quick, accurate solutions of problems relating to servomechanisms, nonlinear equipment and airframe design.

M 自动“心脏保险”。双向无线电的心脏是一块微型晶体,敏感至极,必须安装在恒温的箱体内。因此,控制温度的恒温器至关重要。为防止失灵,摩托罗拉设计并制造了您所见的这款自动恒温器测试仪。它消除人为误差,确保品质如一,加速部件流通。

M Automatic "heart insurance." The heart of • a 2-way radio is a tiny crystal so sensitive must be installed in an oven maintained at an unvarying temperature. The thermostats that control the heat, therefore, are crucial. To guard against failures Motorola designed and built the automatic thermostat tester you see here. It eliminates human error, insures uniform quality, speeds flow of units.

分级流程已实现自动化。这是业内唯一的一套设备——机械化焊接。过去,这种自动磁芯分选机所处理的底盘连接件全靠手工焊接。您在这里看到的,是摩托罗拉独有的直线焊接系统,用于汽车收音机组装,它如今将这一工序变为自动化操作——这套系统可对粉末铁芯按 9 种不同的磁导率类别进行分选和分级。一条传送带将镀有电路板的底盘组件依次送过焊锡槽,金属只在需要的位置沉积。与人工方式相比,速度和精度都大幅提升。这套设备由摩托罗拉自行制造,不仅提升了产品质量,还节省了时间和人力。

e grading goes automatic. Only one of its kind in the industry, Mechanized soldering. Chassis connections this automatic core grader sorts were formerly soldered by hand. Here you see and grades the powdered iron cores Motorola's exclusive straight-line soldering used for car radio assemblies into system that now makes this operation auto- 9 different categories of permeabilmatic. A conveyor line passes plated circuit ity. This is done with far greater panels, with chassiscomponents in place, over speed and accuracy than is possible a solder pot where metal is deposited only in by other methods. Built by Motorola, the desired spots. it has brought improved quality and savings in time and labor.

衡量一个组织进步能力的最真实标准,或许是它是否愿意为已经做得不错的事情寻找更好的方法。在摩托罗拉,没有任何流程、程序或技术被认为是完美无缺的。所有环节都依据工业工程领域的最新发展不断接受审视。摩托罗拉长期以来实施了一项工作简化计划,旨在培训员工掌握处理所有工厂运营的现代科学技巧。同时,公司相信好点子无处不在,其方法改进计划旨在激发管理层、监管人员以及所有其他员工的想象力。这些计划中涌现出的想法,对降低成本、控制质量和提高生产力做出了重要贡献。

Perhaps the truest measure of any organization's capacity for progress is its willingness to seek out better ways to do that which is already being done well enough. At Motorola no process, no procedure, no technique is considered perfect. All are subject to constant review in the light of the latest developments in the field of industrial engineering. Motorola has long conducted a work simplification program to train personnel in modern, scientific techniques for handling all factory operations. And, believing that good ideas are where you find them, its methods improvement program is designed to tap the imagination of all other employees as well as management and supervisory personnel. Out of these programs have come ideas which have contributed importantly to cost reduction, quality control and improved productivity.

消除“隐患”。摩托罗拉在问题发生前就将其制止的方法之一,就是昆西车载收音机工厂里的这张振动台。从装配线上取下的成品被放置在这张台上,经受比实际使用中严酷得多的振动和应力考验。这样,潜在的问题得以被发现,并扼杀在萌芽状态。

Shaking out the "bugs." One way Motorola works to stop trouble before it starts is shown by this vibration table at the Quincy car radio plant. Units from the assembly lines are placed on this table and subjected to vibrations and stresses far more severe than any they will get in actual use. Thus potential difficulties are discovered and nipped in the bud.

身体力行。摩托罗拉的手提对讲寻呼机让数百家企业得以更高效地调配维修人员。它对我们自己也一样见效。比如,如果一台机器出了故障,几秒钟内就能叫来合适的维修人员。生产能迅速恢复。据估计,这一设备将摩托罗拉内部维修人员的效率提升了 25%。

Taking our own medicine. Motorola's Handie-Talkie Pocket Radio Pager has enabled hundreds of firms to utilize maintenance personnel with greater efficiency. It does the same for us. If a machine breaks down, for example, the right maintenance people can be summoned in seconds. Production can be restored quickly. It's estimated this device has improved maintenance staff efficiency at Motorola by 25%.

进料质检。摩托罗拉收到的每一批部件,在接收前都要经过严格的检验和测试。以图中为例,电容正通过摩托罗拉自制的温度系数容量测试仪进行检测。诸如此类先进的质量控制方法,从始至终保障着摩托罗拉产品的可靠性。

In-coming quality checks. Every shipment of parts received by Motorola undergoes rigid inspection and testing before acceptance. In this picture, for example, capacitors are being checked with a temperature coefficient capacity tester built by Motorola. Advanced quality control methods such as this safeguard the reliability of Motorola products from start to finish.

2 英里长的输送系统。摩托罗拉设计的一套独特的 2 英里长输送系统,在伊利诺伊州富兰克林公园的电视工厂,大幅节省了物料搬运和组装时间。九种不同类型的输送机以惊人的效率运送显像管、底盘、成品和废料。另一个好处是,工厂上层的空间——在普通建筑里往往派不上用场——在这里被充分利用来储存产品。

2-Mile conveyor system. A unique 2-mile long conveyor system designed by Motorola has resulted in great savings in materials handling and assembly time at the Franklin Park, Illinois, television plant. Nine differe types of conveyors move picture tubes, chassis, finished units and waste with remarkable efficiency. Another benefit—space in the upper reaches of the plant, often not usable in ordinary buildings, is here fully utilized for product storage.

晶体管化侦探。在亚利桑那州凤凰城的晶体管工厂,在制品制造测试采用摩托罗拉自行设计并制造的专用夹具进行。这些夹具用于检查晶体管的多种电气特性,而它们本身也实现了全晶体管化。

Transistorized sleuthing. In-process manufacturing tests at the Phoenix, Arizona, transistor plant are made with special jigs designed and built by Motorola. Used to check the many electrical \ characteristics of transistors, these jigs are themselves fully transistorized. "S. -s.

远程质量控制。摩托罗拉质量控制延伸多远,一个很好的例子就是经销商质量改进计划。六家位于全美各地、战略位置关键的经销商,每天向总部提交服务报告。正是从这一持续不断、准确的数据流中,产生了改进所有摩托罗拉产品设计思路。

Long-distance quality control. A good example of how far Motorola quality control extends is the quality improvement program for distributors. Six key distributor strategically located from coast to coast submit service reports to the home office each day. Out of this continuous flow of accurate data come ideas for design improvements in all Motorola products.

机会最常眷顾有准备之人。摩托罗拉始终在准备。工厂与设备皆以快速、经济之改造为设计初衷,以应对不断变化的需求。持续开展方法研究,旨在降低成本、提升产品质量与生产效率。而迈向更高集成度与机械化的规划,更预示着新的效能与新的节约。

Opportunity smiles most often upon those who prepare for it. Motorola is preparing always. t Plants and equipment have been designed for quick, economical modification to meet changing needs. Methods studies are continually being made for cost reduction improved product quality and greater productivity. And plans for further integration and mechanization promise new efficiencies, new economies.

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建筑师为新行政大楼(图中)绘制的草图,该楼即将在摩托罗拉芝加哥奥古斯塔大道工厂内拔地而起。此附属建筑不仅能使行政职能实现高效集中,还将释放生产空间,以满足日益增长的需求。

Architect's sketch of the new administration building (center) soon to be erected at Motorola's Augusta Boulevard plant in Chicago. In addition to . making possibfe the efficient centralization of administrative functions, ' this annex will also free production space to meet increasing needs. '•

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规划是摩托罗拉一项永无止境的工作。其目标不仅在于更高效地满足当前的运营需求,还在于预见未来的问题,以便在问题发生之前就将其化解。在这里,副总裁沃尔特·斯科特与消费品制造团队的人员正在检查新工厂的细节和比例模型,以便在工厂实际建成之前评估其运营效率。

Planning is a task that never ends at Motorola. Its goal is not only to meet present operating needs more efficiently, but also to anticipate future problems so that they can be stopped before they start. Here, Vice President Walter Scott and members of the Consumer Products Manufacturing Staff check details and a scale model of a new plant to evaluate its operating efficiency before it is actually built.

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