摩托罗拉公司1975年年报

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目录 财务摘要 1 致股东信 2 经营回顾 3 通信部门 5 半导体部门 10 汽车产品部 14 政府电子部 16 其他业务 18 财务回顾 19 财务报表 21 董事与高管 27 十年财务摘要 28 主要设施 30 产品线 31

CONTENTS Financial Highlights 1 Letter to Stockholders 2 Operations Review 3 Communications Group 5 Semiconductor Group 10 Automotive Products Division 14 Government Electronics Division 16 Other Businesses 18 Financial Review 19 Financial Statements 21 Directors and Officers 27 Ten-Year Financial Summary 28 Major Facilities 30 Product Lines 31

(除每股数据外,单位均为千美元)F 1975 1974

(Dollars in thousands, except per share data) F 1975 1974

销售及其他收入 131.1771 万美元 136.7171 万美元 美国(联邦和州)及其他国家所得税前的持续经营利润 7.847 万 13.3598 万美元 占销售额百分比 6.0% 9.8 美国(联邦和州)及其他国家所得税 3.7343 万 6.0686 万美元 持续经营利润 4.1127 万 7.2912 万美元 占销售额百分比 3.1% 5.3 每股普通股收益 1.46 2.60 研发支出 9.8479 万 10.0264 万美元 固定资产支出 7.01 万 13.1201 万美元 折旧 5.0546 万 4.3456 万美元 营运资本 39.5493 万 41.2335 万美元 流动比率 2.60 2.31 总债务(短期和长期)占总债务加权益的百分比 22.1% 28.9 每股净资产 21.59 20.78 年末员工人数(约) 47,000 51,000

Sales and Other Revenues $1,311,771 $1,367,171 Earnings from Continuing Operations before United States (Federal and State) and Other Nations' Income Taxes 78,470 133,598 % to Sales 6.0% 9.8 United States (Federal and State) and Other Nations' Income Taxes 37,343 60,686 Earnings from Continuing Operations 41,127 72,912 % to Sales 3.1% 5.3 Per Share of Common Stock 1.46 2.60 Research and Development 98,479 100,264 Fixed Asset Expenditures 70,100 131,201 Depreciation 50,546 43,456 Working Capital 395,493 412,335 Current Ratio 2.60 2.31 % of Total Debt (short and long term) to Total Debt plus Equity 22.1% 28.9 Book Value Per Common Share 21.59 20.78 Yearend Employment (approx.) 47,000 51,000

(单位:千美元,每股数据除外)季度销售与盈利摘要 销售额及其他收入 持续经营利润 持续经营每股收益 1975 1974 1975 1974 1975 1974 第一季度 303,881 美元 328,766 美元 7,630 美元 19,378 美元 0.27 美元 0.69 美元 第二季度 344,844 美元 364,615 美元 11,730 美元 25,282 美元 0.42 美元 0.90 美元 第三季度 307,040 美元 348,580 美元 9,627 美元 24,053 美元 0.34 美元 0.86 美元 第四季度 356,006 美元 325,210 美元 12,140 美元 4,199 美元 0.43 美元 0.15 美元 全年合计 1,311,771 美元 1,367,171 美元 41,127 美元 72,912 美元 1.46 美元 2.60 美元

(Dollars in thousands, except per share data) Quarterly Summary of Sales and Earnings Sales Earnings from Earnings Per Share and Other Revenues Continuing Operations from Continuing Operations 1975 1974 1975 1974 1975 1974 1st Quarter $ 303,881 $ 328,766 $ 7,630 $19,378 $ .27 $ .69 2nd Quarter 344,844 364,615 11,730 25,282 .42 .90 3rd Quarter 307,040 348,580 9,627 24,053 .34 .86 4th Quarter 356,006 325,210 12,140 4,199 .43 .15 Total Year $1,311,771 $1,367,171 $41,127 $72,912 $1.46 $2.60

股票价格 股息 股票价格和股息数据 1974 年 最高 最低 宣布派发 每股股息 右侧表格列出了摩托罗拉普通股在纽约证券交易所的最高和最低售价,以及所示期间的宣布和派发股息: 第一季度 61.88 美元 40.50 美元 0.125 美元 0.125 美元 第二季度 60.38 美元 51.00 美元 0.125 美元 0.125 美元 第三季度 54.25 美元 35.12 美元 0.175 美元 0.125 美元 第四季度 51.00 美元 31.62 美元 0.175 美元 0.175 美元 0.60 美元 0.55 美元

Stock Prices Dividends Stock Price and Dividend Data 1974 High Low Declared Paid The table to the right sets forth the high 1st Quarter $61.88 $40.50 $.125 $.125 and low sales price per share for Motorola 2nd Quarter 60.38 51.00 .125 .125 Common Stock on the New York Stock 3rd Quarter 54.25 35.12 .175 .125 Exchange and the dividends declared 4th Quarter 51.00 31.62 .175 .175 and paid for the periods indicated: $.60 $.55

 股票价格与股息 1975 年 最高价 最低价 宣告股息 已付股息 第一季度 53.88 33.75 0.175 0.175 第二季度 57.88 44.62 0.175 0.175 第三季度 54.25 40.75 0.175 0.175 第四季度 48.50 38.00 0.175 0.175 总计 0.70 0.70 

Stock Prices Dividends 1975 High Low Declared Paid 1st Quarter $53.88 $33.75 $.175 $.175 2nd Quarter 57.88 44.62 .175 .175 3rd Quarter 54.25 40.75 .175 .175 4th Quarter 48.50 38.00 .175 .175 $.70 $.70

1975 年业绩。摩托罗拉 1975 年的业绩不尽如人意。上表中的销售额和收益对比显示,与 1974 年相比,销售额下降 4%,收益下降 44%。尽管通信集团、政府电子事业部、摩托罗拉以色列公司和较新的数据产品部门在管理、运营、销售和收益方面表现出色,但整体结果仍然如此。它们的优异表现被半导体集团和汽车产品事业部的业绩所抵消。这两项业务受美国及世界其他地区总体经济状况的不利影响比我们的其他业务更为严重。但这两项业务表现不佳的程度,也部分归因于我们作为管理者未能充分预见、准备并有效应对近期衰退的特殊影响。我们已致力于找出原因,并从自身办公室开始,积极着手进行所需的人员和制度改进。这些改进包括在判断、预测、产出、质量、预算、控制、库存和应收账款水平以及其他资产管理方面设定更高的绩效标准。一些高层管理人员已被调整;组织已精简和重组;新的控制措施、纪律和程序已经

1975 RESULTS. Motorola's 1975 results were unsatisfactory. Sales and earnings comparisons in the previous table show 4 per cent lower sales and 44 per cent lower earnings than in 1974. These overall results occurred in spite excellent management, operations, sales and earnings from the Communications Group, the Government Electronics Division, Motorola Israel and the comparatively new Data Products Unit. Their fine performances were offset by the results of the Semiconductor Group and the Automotive Products Division. Both of these businesses were more adversely affected by general economic conditions in the U.S. and other parts of the world than our other businesses. But the degree of poor performance in these two businesses is also a function of our failure as managers to adequately anticipate, prepare for and respond effectively to the special influence the recent recession. We have devoted ourselves to identifying the reasons for this and vigorously set about the personal and institutional improvements required, starting with our office. These have included establishing higher standards of performance on judgments, forecasts, yields, quality, budgets, controls, inventory and receivable levels and the management of other assets. Some upper management personnel have been changed; organizations have been trimmed and restructured; new controls, disciplines and procedures have

各项举措均已适时推出。同时,尽管认识到当期收益会受影响,但关键战略项目得以保留,对长期成功至关重要的部分则得到加强。截至年底,许多行动已见成效。美国及世界部分地区(在一定程度上)的经济前景在年底也有所改善。因此,第四季度收益较 1974 年同期有所增长,而 1974 年第四季度是经济衰退中首个严重低迷的季度。1975 年第四季度销售净利率从 1974 年第四季度的 1.3% 回升至 3.4%。由于 1974 年同期收益低迷,与 1975 年相比的有利百分比变化可能具有误导性。1975 年第四季度的利润率虽有改善,但仍不尽如人意,目前正持续加大力度以求进一步提升。

been introduced—each where appropriate. Also, while recognizing that current earnings would suffer, key strategic programs have been maintained and those deemed to be most vital to long-term success have been intensified. Many of these actions were usefully effective as of yearend. Economic prospects in the U.S. and, to some degree, in other areas of the world were also improved at yearend. As a result, fourth quarter earnings were up over the same quarter of 1974, which was the first seriously depressed quarter of the recession. Net margin on sales in 1975's fourth quarter recovered to 3.4 per cent from 1.3 per cent in 1974's final quarter. Because of the depressed earnings in the 1974 period, the favorable percentage improvement comparison with the 1975 period could be misleading. The fourth quarter 1975 margin, while improved, is unsatisfactory, and strong, continued effort is being made to improve it.

董事会。詹姆斯·W·伯肯斯托克,一位已退休的 IBM 高管,目前担任管理顾问,于 1975 年 5 月当选为董事。在其他董事事宜方面,肯尼斯·V·兹维纳,现已退休,曾任哈里斯信托与储蓄银行董事长兼首席执行官,将不再竞选连任董事,依据我们关于董事年龄与任期的政策。

BOARD OF DIRECTORS. James W. Birkenstock, a retired IBM executive and currently a management consultant, was elected to the board in May 1975. In other board matters, Kenneth V. Zwiener, now retired and formerly chairman and chief executive officer of the Harris Trust and Savings Bank, will not stand for re-election to the board, pursuan to our policy on age and tenure of director

他自 1968 年以来一直以奉献和卓越服务于公司,我们感激并认可他对摩托罗拉的诸多贡献。副总裁 J·保罗·琼斯和奥斯卡·P·库西斯托分别担任集团助理执行官和公司营销总监,他们决定不再竞选连任董事会成员,因为这两人正准备各自开展独立的私人商业活动。我们向这两位高管在摩托罗拉的职业生涯致敬,他们的服务年限合计达 50 年,始终敬业奉献,并祝愿他们在新的事业中取得成功。

He has served the corporation with dedication and distinction since 1968 and we acknowledge, with appreciation, his many contributions to Motorola. Vice Presidents J. Paul Jones and Oscar P. Kusisto, Assistant Group Executive and Corporate Director of Marketing, respectively, have determined not to stand for re election to the board because each of these gentlemen is preparing to assume separate and private business activities of his own. We salute the Motorola careers of these two executives which have spanned an aggregate of 50 years of dedicated service, and we wish them success in their new endeavors.

展望。经济持续呈现复苏迹象——美国复苏程度高于欧洲。汽车和半导体客户对摩托罗拉产品的需求在 1975 年最后几个月和 1976 年初有所改善,表明这些行业严重的库存过剩正在得到纠正。通信集团和政府电子部门的客户订单积压依然强劲。经济复苏将是渐进式的,这一迹象令我们备受鼓舞,也支持了我们的期望:可以避免 1972-1973 年复苏伴随的严重通货膨胀、短缺及其他经济和货币压力的重演。

OUTLOOK. The economy continues to show signs of recovery—in the U.S. to a greater degree than in Europe. Demand for Motorola products from automotive and semiconductor customers improved during the final months of 1975 and the early months of 1976, indicating that the serious inventory excesses in these industries are being corrected. The backlog of customer orders in the Communications Group and the Government Electronics Division continues strong. We are encouraged by evidence that the economic recovery will be gradual, which supports the hope that a recurrence of severe inflation, shortages and other economic and monetary strains which accompanied the recovery of 1972-73 can be avoided.

威廉·J·韦斯(左),总裁兼首席执行官;约翰·F·米切尔,执行副总裁兼首席运营官。

William J. Weisz (left), President and Ch Chief Executive Officer; John F. Mitchell Officer.

尽管 1976 年应该是经济普遍健康增长的一年,我们为每个运营单位编制的预算却是基于

Although 1976 should be a year of generally healthy economic growth, we have budgeted each operating unit on the basis

基于需求仅出现温和复苏的预期。

of only modest recovery in demand. Based

根据这些预算,我们预期会有增加。

on these budgets, we expect increased

全年及逐季度的销售额与盈利,均与 1975 年进行了对比。我们满怀感激之情,认可摩托罗拉家族成员们的努力。

sales and earnings for the full year, and quarter by quarter, compared with 1975. We acknowledge with gratitude the efforts of the members of the Motorola fami

威廉·J·韦斯 总裁

WILLIAM J. WEISZ President

官;罗伯特·W·加尔文(中),副总裁兼助理首席运营官。

g Officer; Robert W. Galvin (center), Ch Vice President and Assistant Chief Opera

过去两年艰难时期,他们的支持至关重要。为方便读者,本

whose support has been vital during the past two difficult years. For the convenience of the reader, th

今年年报的以下部分

following sections of this year's report

采用问答的形式

utilize a question and answer format wit

高管层就股东、金融分析师及其他人士最常提出的某些问题作答。

senior managers responding to some of the questions most frequently asked by stockholders, financial analysts and others.

致董事会:

For the Board of Directors,

罗伯特·W·加尔文 董事会主席

ROBERT W. GALVIN Chairman of the Board

March 11, 1976

March 11, 1976

过去一年里,高级管理层发生了哪些人事变动?

What senior level managementchanges took place in the past year?

1975 年 4 月,时任副总裁约翰·R·韦尔蒂此前担任半导体产品部门助理总经理,被任命为总经理,接替辞职的托马斯·J·康纳斯。曾担任欧洲半导体业务总经理的罗伯特·R·海克斯博士被任命为助理总经理。高级副总裁兼公司参谋总监卡尔·E·林德霍姆被任命为汽车产品部门总经理,接替被任命为公司营销总监的副总裁奥斯卡·P·库西斯托。高级副总裁史蒂芬·L·利维……

In April 1975, Vice President John R. Welty previously Assistant General Manager of the Semiconductor Products Division, was named General Manager succeeding Thomas J. Connors, who resigned. Dr. Robert R. Heikes, who had been serving as Managing Director of European semiconductor operations, was named Assistant General Manager. Carl E. Lindholm, Senior Vice President and Director of Corporate Staff, was named General Manager of the Automotive Products Division succeeding Vice President Oscar P. Kusisto, who was appointed Corporate Director of Marketing. Stephen L. Levy, Senior Vice Presi-

dent 升任首席公司参谋官,霍默·L. 马尔斯,高级副总裁兼集团执行官,承担了指导公司未设分部地位的业务部门的额外职责。其他高级管理层变动详见对下述问题的回答。

dent, became Chief Corporate Staff Officer and Homer L. Marrs, Senior Vice President and Group Executive, assumed additional responsibility for directing the company's business units not having divisional statu Other senior management changes are detailed in the answer to the following question.

为什么最大的两个部门,

Why were the two largest divisions,

通信与半导体

Communications and Semiconductor

产品,分成了五个部门?

Products, divided into five divisions?

多年来,摩托罗拉一直奉行一项政策,将不断壮大的业务划分为更小、更易于管理的业务单元。此举旨在鼓励各业务单元进一步专注于各自的特殊需求。

For many years Motorola has had a policy of dividing growing operations into smaller more manageable business units. This has been done to encourage further concentration on the special requirements of each

产品和市场。此外,这种做法能够进一步发展和认可管理能力,并促进绩效评估,从而推动未来增长。我们认为,通过这种方式,我们能够更好地服务客户,更好地培养管理者,同时保持必要的高层管理监督。遵循这一政策,通信部门被拆分成了三个新的部门。

product and market. In addition, it further development and recognition of management competence and fosters performance measurement that will enhance future growth. In this manner we believe we can better serve our customers and better develop our managers while maintaining needed senior management overview. In line with this policy, the Communications Division was split into three new

这些部门与通信系统运营部门及若干职能部门一起,组成了通信集团,由副总裁约瑟夫·F·米勒和杰克·格曼分别担任集团总裁和助理集团总裁。新成立的部门及其副总裁兼总经理分别是:通信分销部门,由阿瑟·P·桑德里负责,服务美国市场;通信国际部门,由小雷萨·S·法默领导,负责美国以外的业务;通信产品部门,由克劳德·戴维斯掌管,负责产品研发、设计和制造。半导体产品部门被拆分成了两个新部门:分立半导体部门,由加里·L·图克负责;集成电路部门,由双极型和金属氧化物半导体业务组成,代理经理为罗伯特·R·海克斯。这两个新部门与欧洲和亚太业务、美洲市场营销组织及若干职能部门一起,构成了半导体集团,由……

divisions which, together with the Communications Systems Operation and certain staff functions, comprise the Communications Group under Vice Presidents Joseph F. Miller and Jack Germain, Group Executive and Assistant Group Executive, respectively. The new divisions and the vice president-general manager of each are: the Communications Distribution Division, directed by Arthur P. Sundry, serving the U.S. market; the Communications International Division, headed by Rhesa S. Farmer, Jr., responsiblefornon-U.S. activities; and the Communications Products Division, led by Claude Davis, responsible for product research, design and manufacturing. The Semiconductor Products Division was divided into two new divisions: the Discrete Semiconductor Division, headed by Gary L. Tooker; and the Integrated Circuit Division, made up of bipolar and MOS operations, acting manager of which is Robert R. Heikes. The two new divisions, together with European and Asia-Pacific operations, the Marketing Americas organization and certain staff activities, no comprise the Semiconductor Group, man-

由副总裁约翰·R·韦尔蒂和

aged by Vice Presidents John R. Welty and

罗伯特·R·海克斯担任集团高管,

Robert R. Heikes as Group Executive and

助理集团执行副总裁,分别在 1976 年 3 月 1 日,副总裁厄尔·R

Assistant Group Executive, respectively. On March 1, 1976 Vice President Earl R.

戈默索尔,曾任公司董事

Gomersall, formerly Corporate Director of

信息系统公司加入了集团,作为

Information Systems, joined the group as

制造与生产总监

Director of Manufacturing and Production

Technologies.

Technologies.

还有多少员工处于停薪待岗状态?您认为这些人什么时候能被召回来上班?

How many employees are still on layoff status and when do you think these people will be called back?

1975 年初,约有 1.3 万名员工处于下岗状态。此后,由于正常的人员自然减员及特定岗位需求增加,大量人员获得了再就业机会。因此,截至 1975 年底,仍有约 7500 名员工处于下岗状态。我们希望,随着经济和我们各项业务的持续好转,1976 年间这些人中的大多数能够获得就业机会。

Early in 1975, approximately 13,000 employees were on layoff status. Since that time a large number have been offered re-employment opportunities due to both normal attrition and particular increased needs. As a result, at the end of 1975, the were about 7,500 still on layoff. It is our hope that as the economy and our businesses continue to improve, most of these people will be offered employment during 1976.

过去一年全球经济低迷,公司国际业务表现如何?

How have the company's international businesses fared during this past year of economic sluggishness throughout the world?

总体来看,我们海外业务的情况与美国本土类似:通信集团和政府部门电子分部业绩增长,而半导体集团和汽车产品分部则出现下滑。受新业务启动费用及全球性经济衰退影响——衰退导致部分产能利用率严重不足,并在世界某些地区引发经营困难——摩托罗拉整个国际业务在 1975 年的利润相比 1974 年大幅缩水,且多家子公司出现经营亏损。由于各国分设独立纳税义务,这一组合中的亏损业务,实际上对整体业绩造成了双重不利影响。受影响较为严重的业务包括法国的汽车设施、英国的半导体业务以及 Autovox。

In general, our international business reflected a situation similar to our U.S. experience with the Communications Group and Government Electronics Division showing increases, while the Semiconductor Group and Automotive Products Division experienced declines. Due to new business start-up expenses and the worldwide recession, which caused significant under capacity utilization of some facilities and operating diffi culties in certain areas of the world, Motorola's total international operations had substantially reduced profits in 1975 compared to 1974, and operating losses in several subsidiaries. Because of separate tax-paying requirements in each country, the loss operations in this mix had, in rea ity, a doubly adverse effect on the overall result. Some of the more adversely impacted operations were the automotive facility in France, the semiconductor operation in the United Kingdom and Autovox,

我们持有多数股权的意大利子公司。在

our majority-owned subsidiary in Italy. In

具体来说,Autovox 的表现

particular, Autovox's performance was

受严重影响。由于其特有的问题,Autovox 的组织关系

severely affected. Because of its unique problems, Autovox's organizational rela-

今年,这段关系发生了变化。

tionship was changed during the year and

摩托罗拉在其管理层中现在的角色是

Motorola's role in its management is now

派驻到多元公司的总部办公室

assigned to the corporate office of Multi-

全国业务(National Operations)部门,而非汽车(Auto-)业务部门。

national Operations instead of the Auto-

动力产品部门,与过去一样。

motive Products Division, as in the past.

管理层如何看待摩托罗拉在未来五年内持续成长与变革?

How does management see Motorola continuing to grow and change over the next five years?

过去五年间,我们的业务组合发生了显著变化,主要得益于在摩托罗拉核心优势领域的增长机遇上积极作为。例如:大容量都市寻呼系统、面向医疗保健和石油市场的无线电通信系统、国际业务的拓展、电子点火系统、手表水晶以及

Our business mix has changed considerably over the past five years, mainly through capitalizing on growth opportunities in Motorola's principal areas of strength. Some examples of these are: large capacity metropolitan paging systems, radio communications systems for the health care and petroleum markets, growth of international operations, electronic ignition systems, watch crystals and

种类繁多的半导体器件。此外,我们还剥离了其他业务,如消费品和控制系统,这些业务不符合我们的战略和财务标准。我们相信,未来会有更多增长机会,也预期业务组合将持续变化。与过去一样,这种变化大多将来自内部,主要因为我们在现有业务中或相关领域看到了大量潜在吸引人的增长机会。同时,我们将继续研究各种收购机会,这些机会要么补充现有业务,要么增强现有运营,并能有益地利用我们的管理专长或技术。我们还将继续用长期增长和盈利目标来衡量每项现有活动,从最广泛的意义上说,这些目标是在未来五到七年内销售额翻一番,同时盈利能力增长更快。

a wide range of semiconductor devices. Also, we have disposed of other businesses, such as consumer products and control systems, which did not meet our strategic and financial criteria. We are confident that more growth opportunities are available to us and we expect our mix of businesses will continue to change. As in the past, most of this change will be internally generated, primarily because we see so many potentially attractive growth opportunities in, or related to our present businesses. In addition, we will continue to study variety of acquisition opportunities that either complement or supplement existing operations and that would beneficially utilize our management expertise or technology. We will also continue to challenge each existing activity relative to ou long-term growth and profitability goals which, in the broadest sense, are a doubling of sales in the next five-to-seven-y period with an even greater increase in profitability.

什么产品或市场类别?

What product or market categories

最让你感兴趣的,是摩托罗拉未来的走向。

interest you most for Motorola's future

growth?

growth?

我们当然对……抱有积极的兴趣。

We are, of course, actively interested in

许多类别,包括广播通信——

many categories including radio com-

munications, data communications, the

munications, data communications, the

政府中的高科技部分

high technology portion of government

电子设备、电子发动机管理-

electronics, electronic engine manage-

半导体含量在许多新应用中还有可能大幅增加,这些机会,加上现有业务中的机遇,比如 900 兆赫频段的双向无线电应用、对更轻巧省油汽车的日益重视、政府持续采用高科技电子系统与子系统,以及半导体技术在存储器和微处理器应用中的广泛接受,都让我们确信,摩托罗拉无论在短期还是长期都具备诱人的增长潜力。

ment and the potential for greatly increased semiconductor content in many new applications. These, plus opportunities in existing businesses such as two-way radio applications in the 900 MHz band, increased emphasis on lighter, more fuel-efficient automobiles, continued government application of high technology electronic systems and subsystems, and the broad acceptance of semiconductor technology in memory and microprocessor applications, are the type of opportunities which make us confident that Motorola has attractive growth potential both short and long term.

约瑟夫·F·米勒二世(左),副总裁兼助理通信官

Joseph F. Miller, Jr. (left), Vice Presiden Vice President and Assistant Communications

1975 年,通信集团的业绩如何?

How did the Communications Group perform in 1975?

总体来看,我们的业绩表现优异,尽管 1975 年的增长率较近年来的水平更为温和,这符合经济衰退年份的典型特征。全年全球订单较 1974 年增长约 8%。当年发货量增长了 6%,而盈利能力的增幅则更高。

Overall our performance was excellent, although the rate of growth during 1975 was more modest than in recent years as is typical in recession years. Worldwide orders for the full year rose about eight per cent over 1974 levels. Shipments during the year increased six per cent, while prof itability increased at a greater rate.

在全球经济形势不佳的情况下,这一增长是如何实现的?

How was this growth accomplished in light of poor worldwide economic conditions?

总的来说,国际市场的表现是推动我们连续实现增长年份的主要因素。当年国际出货量增长了超过 24%。另一方面,美国销售额则大致维持在与 1974 年相当的水平。然而,部分市场受全球经济衰退的影响更为严重。

Generally, it was our international market performance that was the major factor in posting another consecutive growth year. International shipments grew more than 24 per cent for the year. U.S. sales, on the other hand, remained roughly at 1974 levels. Some markets, however, were more affected by the worldwide recession than

A

A

通讯集团高管;以及杰克·杰尔梅(Jack Germai)高管。

munications Group Executive; and Jack Germai ecutive.

其他方面。总体而言,发展中国家的增长超过了世界发达地区。例如,加拿大市场的出货量与 1974 年基本持平,而墨西哥的出货量则高出 70%。在美国,公共部门的订单较 1974 年略有改善。另一方面,医疗保健和公共交通市场表现强劲。来自公用事业、交通运输和工业客户的订单尤其低迷。然而,服务于小企业、农业经营和建筑等多元活动的地理市场区域,在年底出现改善。这一领域的改善意义重大,通常预示着经济复苏,因为传统上,地理市场区域对经济波动最为敏感。整体市场活动证明了我们将产品能力与用户需求相匹配的能力。双向无线电长期以来一直被视为控制领域的核心工具。

others. Generally, growth in the developing countries surpassed the developed areas of the world. For example, shipments in Canada were about equal to 1974 levels, while shipments in Mexico were 70 per cent higher. In the U.S., orders from the public sa sectors showed slight improvement over 1974. On the other hand there was stron performance in the health care and mass transit marketplaces. Orders from utility, transportation and industrial customers were particularly depressed. However, the geographic market areas, which serve such diverse activities as small businesses, farming operations and construction, improved late in the year. Improvement in this sector is important and usually signals economic recovery since, traditionally, the geographic market areas are the most sensitive to economic fluctuations. Overall market activity demonstrated o ability to match product capability with user need. Two-way radio has long been regarded as a primary tool in controlling

通信分发部门 通信

COMMUNICATIONS DISTRIBUTION DIVISION COMMUNICATIONS

通信产品部门:通信集团生产各类双向无线电通信设备及配套产品。该设备主要为调频制式,涵盖车载台和手持台、寻呼接收机、固定台站产品、点对点系统、控制中心、计算机辅助调度系统及元器件产品。作为整体系统供应商,该集团服务于全球广泛客户群体,从政府到工业,从交通运输到农业。产品的广度和客户的多样性是该集团持续增长的重要因素,尤其在 1975 年经济低迷的环境下更是如此。

COMMUNICATIONS PRODUCTS DIVISION The Communications Group manufactures a variety of two-way radio communications equipment and support products. That equipment is primarily FM and includes mobile and portable radios, paging receivers, fixed station products, point-topoint systems, control centers, computeraided dispatch systems and component products. As a total systems supplier, the group serves a broad range of customers worldwide; from government to industry, and from transportation to agriculture. Th breadth of product offering and variety of customers has been an important factor in the group's continued growth, especially during 1975's depressed economic conditions.

业务成本方面,今年推出的当前通信设备产品以及大量新产品确实极大地激发了用户的兴趣。

business costs, and current communications equipment products coupled with significant new product introductions this year did much to intensify user interest.

在增长放缓的一年里,集团是如何提高利润率的?

In a year of slower growth, how did the group improve its profit margin?

我们本质上是依靠分销和营销渠道及时的信息流来预判经济周期的。这使得我们的管理层能够在年初就适时调整计划。结果,我们得以维持了在高增长年份更为典型的利润率。修订后的运营计划包括在一切可行之处削减成本,并着重提升生产效率。

We essentially anticipated the economic cycle through timely flow of information from distribution and marketing. This enabled our managers to properly adjust the plans early in the year. Consequently, we were able to maintain a profit margin mor typical of high growth years. Revised ope ational plans included cost reductions wherever feasible and emphasis on improved productivity.

影响通信集团的因素有哪些,它们又将在该集团未来的增长中扮演何种角色?

What are some of the factors affecting the Communications Group and what role will they play in the group's future growth?

广播频谱和系统开发以满足客户需求是其中两项

Radio spectrum and systems development to meet customer needs are two of the

MX-300 便携收音机是

The MX-300 portable radio is one of the mo

目前,我们认为影响我们增长机遇的主要因素有以下几点。联邦通信委员会(FCC)关于 18262 号案卷中 900 MHz 频段的决定,将对通信集团产生积极影响。基本上,这一分配方案为频谱资源目前过度使用或无法获取的拥挤都市地区用户提供了缓解。借助这一新分配方案,陆地移动通信行业现在可用的总频谱几乎是原有频段的三倍。FCC 的报告和命令为私人调度系统分配了 30 MHz,为高端系统分配了 40 MHz

major factors that we currently see influe ing our growth opportunities.The FCC action on Docket 18262 concerning the 900 MHz band will have a positive impact on the Communications Group. Basically, the allocation provides relief for users in co gested metropolitan areas where frequencies are currently overused or unavailable With this new allocation, the land mobile communications industry now has almost three times the total spectrum previously available in the older bands. The FCC's report and order allocated 30 MHz to private dispatch systems, 40 MHz to high

通讯领域的新产品

nt product additions to the communications

基于蜂窝概念的移动电话系统容量,预留了 45 MHz 用于未来需求。我们已采取措施利用这一新资源,并且是 1975 年唯一推出经 FCC 型号认可的 900 MHz 移动无线电的供应商。除了 900 MHz 产品外,该部门继续推出许多其他技术先进的产品,同时扩大了低价产品的基础。影响未来增长的另一个关键因素是持续发展……

capacity mobile telephone systems utilizing cellular concepts, with 45 MHz reserved for future needs. We have already taken steps to utilize this new resource, and were the only supplier to introduce an FCC type-accepted 900 MHz mobile radio in 1975. In addition to a 900 MHz product offering, the group continued to introduce many other technologically advanced products and at the same time broadened its base of lower-priced products. Another key factor affecting future growth is the continuing development of

更复杂的系统概念,如计算机辅助调度。今年推出的几款新产品专门设计为与此概念兼容。例如,我们的新型 MX-300 便携式对讲机产品线,就包含了 MODAT 计算机辅助调度系统的状态、身份识别和紧急警报功能。

more sophisticated system concepts, such as computer-aided dispatch. Several new products introduced this year were specifically designed to be compatible with this concept. For example, our new MX-300 HANDIE-TALKIE portable product lines include status, identification and emergency alert features of the MODAT computeraided dispatch system.

在欧洲,什么样的因素会促成一项成功的增长计划?欧洲的前景又如何?

What factors will contribute to a successful growth plan in Europe? What are the prospects for Europe?

欧洲市场前景良好。与其它地区一样,市场增长的关键在于更多更好的产品与积极的市场开发并举。例如,1976 年,新型 MX-300 便携式收音机投入市场,应能让我们更充分地参与欧洲便携式产品市场的竞争。我们在全面的市场开发活动中也开始收获回报,获得了可观的产品和系统订单。例如,荷兰邮电局订购了超过 15,000 台 PAGEBOY II 无线电寻呼机,这是摩托罗拉有史以来收到的单笔最大寻呼机订单。许多欧洲消防队已将寻呼机作为主要警报装置。在英国,大曼彻斯特交通系统一笔 150 万美元的 CD-100 订单,突出了我们在公共交通市场上的重大成功。这些系统对未来商机具有重要影响,也为 1976 年积累了大量的订单储备。

Market prospects in Europe are good. The key to market growth there, as elsewhere, is a combination of more and better products and aggressive market development. In 1976 the impact of the new MX-300 portable radio, for example, should enable us to participate more fully in the European portable market. We are also beginning to reap the benefits of a comprehensive market development activity in the form of sizeable product and system orders. For example, the Dutch Post Telegraph and Telephone has ordered over 15,000 PAGEBOY II radio pagers which is the largest single paging order Motorola has ever received. Paging has been employed by many European fire brigades which now use them as their primary alerting devices. Major successes in the transit markets were highlighted by a $1.5 million CD-100 order from the Greater Manchester Transit System in England. These systems are important in influencing future business opportunities and have also provided a large backlog going into 1976.

过去一年推出了哪些新产品或产品系列?

What new products or product families were introduced this past year?

尽管我们持续不断地推出新产品并对现有产品进行改良,1975 年仍是成果丰硕的一年,绝大多数产品线都有重要新品问世。其中最具分量的是全新的便携式产品线——MX-300 系列 HANDIE-TALKIE 双向便携对讲机。这款模块化对讲机凭借其性能与可选配置,能满足全球多数地区对便携对讲的需求。先进的混合电路与新电池技术,让 MX-300 在一台设备上即可实现八个频段的操作,并具备种类繁多的其他功能。这一多功能产品线提供三档功率等级,装入车载支架后还可当作车载电台使用。凭借这条新产品线,加上现有的 HT-220 HANDIE-TALKIE 和 HANDI-COM 便携对讲机,我们如今提供……

Although we introduce new products and product refinements on a continuing basis, 1975 was a vintage year with important introductions in most product groups. The most significant was a new portable line, the MX-300 series HANDIE-TALKIE twoway portable radio. This modular radio has the capability and options to satisfy porta ble radio needs in most areas of the world. Advanced hybrid circuitry and new battery technology give the MX-300 capability of operation on eight frequencies in one radio and a wide variety of other features. This versatile line has three power levels and also can operate as a mobile radio when mounted in a vehicle. With this new line an the existing HT-220 HANDIE-TALKIE and HANDI-COM portable radios, we now offer

三条各自独立的移动无线电产品线。MAXAR 移动电台加入我们的移动产品线,使现有移动产品增至五个系列。MAXAR 输出功率为 10 瓦或 25 瓦,设计上兼顾价格敏感型客户及更专业无线电用户的需求。预计农业和教育客户将成为 MAXAR 的主要用户群体。该产品还旨在为其他市场领域——警察、消防、石油、出租车等,凡是基础低功率移动电台能满足需求的场合——提供经济高效的通信方案。我们还新增了一整套单边带电台产品线,命名为 MICOM 系列。单边带技术为用户提供远距离、超视距通信能力,在欠发达地区尤其珍贵。该产品线涵盖移动台、基站及配件。MICOM 电台还配备一款姊妹船载单元,供需要超出常规 FM 电台通信范围的渔船和远洋船舶使用。MICOM 双向电台并非我们船用产品线的唯一新增。我们扩展了 TRITON 船用电台系列,新增了一款

three distinct portable lines. The MAXAR mobile radio was added to our mobile line, bringing our current offerings to five families of mobiles. With either 10 or 25 watts power output, the MAXAR was designed to satisfy communication needs of price conscious customers as well as more sophisticated radio users. Agricultural and educational customers are anticipated to be major MAXAR users. It was also designed to provide cost effective communications for portions of other marketplaces—police, fire, petroleum, taxi, wherever a basic low-power communications mobile radio will meet the need. We also added a complete line of single side band radios designated the MICOM line. Single side band provides users long range, over-the-horizon, communications capability especially valuable in underdeveloped areas. The product line includes mobiles, base stations and accessories. The MICOM radio also has a sister marine unit for fishing fleets and oceangoing craft needing communications beyond the range of the usual FM radio. MICOM two-way radio wasn't the only addition to our marine line. We expanded our TRITON marine radio line by adding a

便携式机组和移动式机组,配备合成

portable unit and a mobile unit with synthe-

规模化的渠道能力。这款收音机可以

sized channel capability. This radio can

弗吉尼亚州执法机构所采用的这套计算机辅助调度系统,将“快速响应打击犯罪”置于优先地位。

This computer-aided dispatch system at Virgin enforcement agencies place on "rapid response the fight against crime.

可在所有国际频率上发射和接收信号,共有 55 个发射信道和 75 个接收信道。1975 年,我们还推出了名为 CENTRACOM 的新型控制中心系列。它采用独立模块作为控制中心的构建单元。每个机柜可容纳多种设备,且体积更小,使得控制中心能够根据具体需求变化进行扩展、修改或重新布置。CENTRACOM 系列是我们迄今为止生产过的最灵活的产品。为了满足对真正便携式警报监视器的需求,尤其是在消防领域,我们推出了口袋大小的 MINITOR,其功能比它所替代的公文包大小的警报监视器更为强大。除了作为警报设备外,MINITOR 还可在火灾现场用作通信接收器。这属于行业首创,填补了一项长期存在的空白。

transmit and receive on all international frequencies, a total of 55 transmit channels and 75 receive channels. A new family of control centers called CENTRACOM was also introduced in 1975. It uses individual modules as building blocks in a control center. Each bay accommodates a variety of equipment and their smaller size means that a control center can be expanded, modified or rearranged as specific needs change. The CENTRACOM line is the most flexible we have ever produced. To fill a need for a truly portable alert monitor, especially in the fire service, we introduced the pocket-sized MINITOR which has greater capability than the briefcase-sized alert monitor it replaced. In addition to serving as an alerting device, the MINITOR can also function as a communications receiver at the fire site. It rep resents an industry first and fills a long standing need.

除了新产品线之外,1975 年还有哪些技术创新将有助于未来的增长?

In addition to new product lines, were there any other technological innovations in 1975 that will contribute to future growth?

其中一项技术突破是:

One of the technological breakthroughs of

1975 年配备了一款新的编码静噪系统。

1975 was a new coded squelch system

弗吉尼亚州的情况,恰恰体现了对“人力资源”的充分利用及对所有资源最大化利用的重要性。

each, Virginia typifies the importance that la e" and maximum utilization of all resources in

克劳德·G·戴维斯(就座),通讯产品部门副总裁兼总经理;小雷萨·S·法默(站立,左侧),副总裁兼总经理

Claude G. Davis (seated), Vice President and General Manager, Communications Products Division; Rhesa S. Farmer, Jr. (standing, left Vice President and General Manager, Com-

通信国际部副总裁兼总经理亚瑟·P·森德瑞;通信分销部副总裁兼总经理马丁·库珀;以及通信集团系统运营副总裁兼总监马丁·库珀。

munications International Division; Arthur P. Sundry, Vice President and General Manager, Communications Distribution Division; and Martin Cooper, Vice President and Director of Sys tems Operations, Communications Group.

现代农民发现,MAXAR 移动无线电是一种高效且实用的农业工具。

Modern farmers have found the MAXAR mobile radio to be an effective and efficient agricul tool.

名为数字专线(DIGITAL PRIVATE LINE)。编码静噪系统使得同一地理区域内的通信用户可以共享同一频率,每位用户只听得到自己的通话。此前只有 20 个专线编码,而数字专线又新增了 80 个,因此特定频率可容纳的共享用户数增至原来的五倍,且互不干扰。该系统适用于所有调频产品,在繁忙地区尤其有价值。

called DIGITAL PRIVATE LINE. A coded squelch system enables communications users in the same geographic area to share the same frequency with each user hearing only his own calls. Until now there were onl 20 PRIVATE-LINE codes, but DIGITAL PRIVATE LINE has created 80 more, so up to five times as many users can share a given frequency without hearing other messages. Available in all FM products, the DPL system, as it is known, will be especially valuable in congested areas.

正在开拓哪些新的商业机会?

What new business opportunities are being pursued?

过去一年里,我们推出的许多新产品旨在创造新的商业机会。就在本报告发布之前,通信产品部门宣布,它已经设计并将在第二季度生产一条完整的民用波段移动电台、基站及配件产品线。这条产品线将由汽车产品部门分销。我们还在现有产品类别中持续认真努力,拓展额外的商业机会。TRITON 单边带

Many of our new product introductions this past year were designed to create new business opportunities. Just prior to publication of this report, the Communications Products Division announced that it has engineered and, in the second quarter, will manufacture a complete line of citizens band mobile radios, base stations and accessories. This product line will be distrib uted by the Automotive Products Division. We also continue to make conscientious efforts to develop added business opportunities within our current product categories. The TRITON single side band

绍姆堡工厂正在生产 900 兆赫无线电设备。

900 MHz radios in production at the Schaumburg facility.

这一单元让我们具备了发展海上无线电业务的能力,涵盖远距离船对船及船对岸系统。便携式 MINITOR 警报监视器开创了新的商机,使个人能够随身携带报警与监控设备。我们持续推动元件业务在手表晶振、计算机时钟振荡器和高频扬声器方面的发展。到年底,我们已成为手表制造商晶振的主要供应商,并继续是微处理器和调制解调器制造商时钟振荡器的最大供应商。

unit gives us the capability to develop our marine radio business to include long range ship-to-ship, and ship-to-shore systems. The pocket-sized MINITOR alert monitor provides a new business opportunity by allowing an alerting and monitoring device to be carried on the person. We continue to develop our component business in watch crystals, computerclock oscillators and high frequency speakers. By year's end, we were a leading supplier of crystals to watch manufacturers, and we continued as the largest supplier of clock oscillators for microprocessor and modem manufacturers.

集团为现有产品开发了哪些新市场?

What new markets has the group been developing for its existing products?

我们持续为现有产品线寻找新的市场机会。与新产品推出相平衡,这一市场开拓活动一直是集团公认的行业领导地位的主要原因。我们市场中的医疗保健、公共安全、交通和农业综合企业领域代表了当前的发展努力。为了更好地服务医疗保健用户,我们组织了一个

We are continually looking for new market opportunities for existing product lines. Balanced with new product introductions, this market development activity has been a primary reason for the group's acknowledged industry leadership. The health care, public safety, transit and agribusiness sectors of our market represent current development efforts. To better serve health care users, we organized a

欧洲共同体(Commu)的新欧洲总部于 1975 年正式落成。

The new European headquarters for the Commu formally dedicated in 1975.

全国性的专职销售团队正在组建中,同时我们正在对现有产品线进行重新包装,以更好地适应市场需求。在公共安全领域,我们持续推广计算机辅助调度系统,这一举措成效显著。路易斯安那州新奥尔良市、俄亥俄州汉密尔顿县以及弗吉尼亚州弗吉尼亚海滩市,只是众多采用自动化调度技术以提升应急服务效率的社区中的几个代表。1975 年,中小城市也加入了大城市的行列,纷纷精简其公共交通系统。我们的双向无线电 METROCOM 通信组件在这一进程中发挥了关键作用。密苏里州堪萨斯城、科罗拉多州丹佛市、亚利桑那州凤凰城、华盛顿特区以及俄亥俄州辛辛那提市,仅是众多在交通系统中采用 METROCOM 语音和数据设备的城市中的一部分。即便是像威斯康星州拉辛市和基诺沙市这样的较小城市,也通过双向无线电技术提升了运营效率。至于农业企业用户,鉴于其在全球范围内日益增长的重要性,我们正在全面审视从农场到市场的整个链条,以确定最佳的发展机遇。我们的 MAXAR 移动无线电产品在这一领域将尤为有价值。

nationwide dedicated sales team and are in the process of repackaging our existing product lines for improved market application. In public safety we continue to emphasize our computer-aided dispatch concept and these efforts have been particularly successful. New Orleans, Louisiana; Hamilton County, Ohio; and Virginia Beach, Virginia are a few of the communities that have turned to the automated dispatch technique to improve efficiency in many of their emergency services. 1975 saw small- and medium-sized communities join larger cities in streamlining their transit systems. Our two-way radio METROCOM communications packages played an important role in this effort. Kansas City, Missouri; Denver, Colorado; Phoenix, Arizona; Washington, D.C.; and Cincinnati, Ohio are only a few of the citi using METROCOM voice and data equipment in their transit systems. Even smaller cities like Racine and Kenosha, Wisconsin turned to two-way radio to improve operational efficiency. And as for agri-business users, with their growing worldwide importance, we are currently examining the entire farm-to-market chain to determine our best opportunities. Our MAXAR mobile radio will be particularly valuable here.

taunusstein 的国际事业部

ons International Division at Taunusstein w

集团在设施扩建方面有什么计划?

What are the group's plans for facility expansion?

我们的扩张理念始终建立在卓越的客户服务之上。基于此,1975 年是积极增长的一年,尤其是在美国。我们选址新建了两个区域办公室,一个在马里兰州多西,服务中大西洋各州;另一个在加利福尼亚州圣迭戈,服务太平洋西南地区的客户。我们在佐治亚州迪凯特开设了一家新的区域办公室。我们在得克萨斯州沃斯堡建设大型制造工厂的计划正稳步推进,

Our expansion philosophy has always been based on strong customer service. With that in mind, 1975 was an active growth year, especially in the U.S. We selected sites for two area office expansions, one in Dorsey, Maryland serving the middle Atlantic states and the other in Sa Diego, California serving customers in the Pacific southwest area. We opened a new area office in Decatur, Georgia. Our plans for a major manufacturing facility in Ft. Worth, Texas are progressing with

中段计划的开工仪式

groundbreaking scheduled for the middle

of 1976.

of 1976.

陆地移动无线电行业向来竞争极为激烈。您是否预计在全新的 900 兆赫频段中,竞争会进一步加剧?如果确实如此,您将如何应对?

The land mobile radio industry has always been extremely competitive. Do you expect competition to increase in the new 900 MHz band, and if so, how will you meet it?

是的,我们这个行业一直竞争激烈,而且目前依然如此,我们预计这种竞争氛围还会延伸到 900 MHz 业务中。虽然我们觉得 900 MHz 的增长起初会缓慢,但我们预计它

Yes, our industry has been, and is very competitive and we do expect this competitive atmosphere to extend into the 900 MHz business. While we feel that growth at 900 MHz will be slow at first, we expect t

墨西哥国家铁路公司配置了新型便携式和车载无线电设备。

The Mexican National Railroad placed a new portables and mobile radios.

随着新概念的不断涌现,我们的技术与工程能力将助我们成功竞争。随着产品与市场在全球范围内激增,竞争加剧成为持续的隐忧。陆地移动通信业务中已有众多活跃的竞争者,部分新进入者也已表明他们打算推出 900 兆赫产品的意向。传统上,成功建立在满足特定用户需求的能力之上。我们一贯据此配置资源,并将继续如此。

as new concepts evolve, our technological and engineering capabilities will help us t successfully compete. As products and markets proliferate worldwide, increased competition is a continuing concern. Many active competitors already in the land mobile business, and some new ones, have indicated their intention to market 900 MHz products. Traditionally, success has been based on the ability to satisfy specific user needs. We have traditionally invested our resources accordingly and will continue to do so.

您相信通信行业吗?

Do you believe the Communications

集团可以保持其传统的一年一

Group can maintain its traditional an-

未来每年的增长速度大约为 15%?

nual growth rate of approximately 15 per cent in the future?

我们相信,从更长的周期看,我们能维持甚至可能超越历史增长速度。原因之一是国际市场在不断扩大。国际业务在我们生意中占比越来越高,而这些市场的通信业务往往不如美国同行那样对经济波动敏感。另外,美国市场正呈现缓慢而稳定的复苏态势。更多频谱资源的可用性,也为增长提供了空间。

We believe we can, over the longer term, maintain and possibly even surpass our historic growth rate. One reason is the growing international market. International activity represents an ever larger portion our business and the communications business in these markets tends to be less sensitive to economic fluctuations than their U.S. counterparts. Also the U.S. market is showing gradual but steady recovery. Availability of additional spectrum in

国际通信事业部

th the Communications International Divisio

美国也将帮助我们维持历史性的增长速度。最后一个因素确实最为关键。我们相信,通信集团拥有产品和营销实力,能够通过解决新的和不断变化的通信问题来开拓新业务。

the U.S. will also help us maintain our historic growth rate. The final factor is really the most important. We believe the Communications Group has the product and marketing strength to develop new business by solving new and changing communications problems.

艾拉·沃克,通信分销部门助理总经理,在“频谱 75”大会上向销售团队介绍新型 MX-300 便携式收音机。

Ira Walker, Assistant General Manager, Communications Distribution Division, introducin the new MX-300 portable radio to the sales fo at "Spectrum 75."

MC 6870A MPU 时钟 1.000MHZ ® 摩托罗拉

MC 6870A MPU CLOCK 1.000MHZ ® MOTOROU

摩托罗拉是手表制造商所用晶体的主要供应商,也是微处理器和调制解调器制造商所用时钟振荡器的主要供应商。

Motorola is a leading supplier of crystals t watch manufacturers and of clock oscillators microprocessor and modem manufacturers.

DISCRETE SEMICONDUCTOR

DISCRETE SEMICONDUCTOR

INTEGRATED CIRCUIT

INTEGRATED CIRCUIT

半导体部门生产业界品类最广的固态元件之一。半导体产品主要有两大类:(1)分立器件,即晶体管、整流器、二极管及其他半导体产品,这些产品自 1950 年代起开始取代真空管的功能;(2)集成电路,每块集成电路可能包含数百甚至数千个分立元件,组合在单个电子器件中,以完成完整的电路功能。随着小型化程度的提高,半导体为现代生活几乎每个方面带来了日益广泛的电子控制应用,包括电视机和磁带卡座、固态点火和汽车防抱死系统、变速电钻、带连续温控的厨房炉灶、通信系统、计算机以及家庭、办公室和工厂中无数其他产品。

The Semiconductor Group manufactures one of the industry's broadest ranges of solid-state components. There are two major semiconductor product categories: (1) discrete devices, which are the transistors, rectifiers, diodes and other semiconductor products which began supplanting vacuum tube functions in the 1950s, and (2) integrated circuits, each of which may include hundreds or even thousands of discrete components combined in a single electronic device to perform a complete circuit function. With increased miniaturization, semiconductors make possible an ever-widening array of electronic controls for almost every facet of modern life, including such applications as television sets and tape decks, solid-state ignition and automotive antiskid systems, variable speed drills, kitchen stoves with continuous heat control communications systems, computers and countless other products in homes, offices and factories.

1975 年集团表现如何?

How did the group perform in 1975?

集团总销售额较 1974 年下降约 23%,美国国内及国际市场均如此。

Total sales for the group were down approximately 23 per cent from 1974, both in the U.S. and internationally. New order

预订量下降了约 14%。

bookings were down about 14 per cent.

然而,有一项指标出现了增强:

There was, however, a strengthening in

我们第四季度的预订量趋势

our bookings trend during the fourth quar-

等等。美国的净预订量大约是原来的两倍。

ter. Net U.S. bookings were about double

以下是第一季度的水平,而

what they were in the first quarter, while

国际预订量增长了约 30%

international bookings were up about 30

percent.

percent.

第四季度及全年

For the fourth quarter and the full yea

该集团并未实现盈利。然而,一家……

the group did not earn a profit. However, a

这一年结束时,集团确实运营得相当不错。

the year ended the group did operate prof-

可惜,我们希望利润表现能更好。

itably, and we expect better profit perfor

ance in 1976.

ance in 1976.

集团的销售额与行业相比表现如何?

How did the group's sales compare to the industry's?

我们认为,全球半导体市场也同样出现了大约

We believe that the worldwide semiconductor market was also down approxi-

约翰·R·韦尔蒂(左),副总裁兼半导体集团电路事业部总裁。

John R. Welty (left), Vice President and President and Assistant Semiconductor Gro Circuit Division.

最终约 23%,或许略低一点,因此我们认为基本跟上了行业步伐。

mately 23 per cent, perhaps a shade less, so we think we essentially kept pace with the industry.

为什么这个集团会亏损运营——

Why did the group operate unprofit-

ably?

ably?

首先,1974 年时我们既没有预测到,也没有看到

First, in 1974weneitherforecasted nor saw

我们这些问题有多严重——

the seriousness of the problems in our

市场以及整体经济中,

markets and in the general economy and

我们在 1975 年初时,还背着严重过剩的

we entered 1975 with seriously excessive

管理费用、存货和应收账款。以及

overhead, inventories and receivables. As

结果是,固定成本要高得多。

a result, fixed costs were much higher th

他们本应为削减后的(金额)。

they should have been for the reduced

sales volume.

sales volume.

其他主要因素包括启动成本

Other major factors were start-up cost

由于将 MOS 业务从亚利桑那州凤凰城迁至得克萨斯州奥斯汀,以及为解决 NMOS 良率问题所需增加的投入,即便在经济不景气的背景下,我们仍选择进行这些投资以提升我们的 NMOS 地位。这些决策对

resulting from moving the MOS operation from Phoenix, Arizona to Austin, Texas an the additional investments required to solve NMOS yield problems. Even in light of the bad economy, we elected to make these investments to improve our NMOS position. These decisions negatively im-

或集团高管;以及罗伯特·R·海克斯,综合部门代理总经理。

or Group Executive; and Robert R. Heikes, e, and Acting General Manager, Integrated

影响了短期业绩,但从长远来看应当能够提升盈利能力。

pacted short-term performance but should improve longer-term profitability.

已采取哪些补救措施?

What remedial actions have been taken?

Along with top level management and or-

Along with top level management and or-

组织变动,我们直面了这些变化。

ganization changes, we faced up to the

成本过高问题,并进行了大幅削减。

overhead problem and made major reduc-

我们全球员工人数的减少。第二,

tions in our worldwide work force. Second

我们在缩减……方面取得了可观进展

we accomplished sizeable reductions in

存货与应收账款方面,预计资产状况还将进一步改善。

inventories and receivables and are expecting still further improvement in asse

管理层。第三,我们实施了

management. And third, we implemented

几个新建和基础性的工厂管理

several new and basic factory manage-

让我改善我们的项目。

ment programs which are improving our

质量、产量、交付与效率。

quality, yield, delivery and efficiency.

此外,我们在几个关键产品领域加强了机械化和自动化项目,以进一步降低生产成本,增强竞争力。所有举措预计将使 1976 年的盈利能力显著提升。

Additionally, we have accentuated mechanization and automation programs in several key product areas to make pro duction costs even more competitive. All these actions are expected to cause significant profitability in 1976.

现在为了更准确地预判未来经济下行,采取了哪些不同的措施?

What is being done differently now to better anticipate future downturns?

我们已认识到,公司组织架构逐渐演变成了一个过度以职能人员为中心的结构,一线经理们越来越难以充分监控和管理各自负责的业务板块。因此,我们进行了一次重大的内部重组,这无疑将提升我们对关键市场领域未来变化或问题的洞察力。例如,我们裁撤了整整一层高管层,包括美国区总经理和副总经理、美国区运营总监、国际运营总监,以及支撑这些职位的职能团队。我们还重组了市场营销部门。

We have recognized that our organization had evolved into a structure which was too heavily staff oriented, and that it was becoming increasingly difficult for our line managers to adequately monitor and control their own segments of the business. Consequently, we have accomplished a major internal reorganization which certainly should improve our visibility of futu changes or problems in key market areas. We have, for example, eliminated an entire level of upper management, including the posts of general manager and assistant general manager for the U.S.; the director of operations for the U.S.; and the director of international operations, as well as the staff structure which supported these positions. We have also reorganized our marketing

努力的结果。除了地理市场——

effort. In addition to a geographic market-

作为一家持续成长的组织,我们已确立了四项

ing organization, we have established four

行业营销团体提供专门

industry marketing groups to provide spe-

在服务客户的过程中有几个明确的工作重点

cific focal points in working with customers

在消费品、计算机、工业和联邦市场中,我们认为这增强了我们对客户需求的敏感度,缩短了响应时间,并让我们获得了更清晰的市场视野。

in the consumer, computer, industrial and federal markets. We think this has increased our sensitivity to customer needs, shortened our response time and has given us better market visibility.

半导体集团的东基尔布工厂为日益增长的欧洲市场生产电路。

The Semiconductor Group's plant in East Kilb circuits for the growing European market.

1976 年全球半导体行业的前景如何?

What is the worldwide outlook for the semiconductor industry in 1976?

1975 年行业销量下滑约 23%,但我们认为 1976 年行业将增长略超 20%,其中美国行业销量将增长约 25%,欧洲增长 10%,亚太地区增长超过 20%。

While industry sales were down about 23 percent in 1975, we believe that the industry will grow by slightly more than 20 per cent in 1976, and that U.S. industry sales will grow by about 25 per cent, Europe by 10 per cent, and by more than 20 per cent in the Asia-Pacific area.

你预计半导体部门在 1976 年表现如何?

How do you expect the Semiconductor Group to perform in 1976?

我们预计 1976 年销售额将增长,并实现盈利运营。

We anticipate an increase in sales and profitable operation during 1976.

该集团在全球市场的销售,美国与国际各占多少?

How does the group's worldwide market divide between U.S. and international sales?

过去几年间,国际

Over the past several years, international

销售额所占的比重一直在上升。

sales have accounted for an increasing

占我们销售总额的比例,这一比例从……

percentage of our total sales, growing fro

1971 年我们销售额的 22% 到大约

22 per cent of our sales in 1971 to about

1974 年和 1975 年均为百分之几。

per cent in both 1974 and 1975.

经济放缓对美国五大主要市场板块各自产生了怎样的影响?

What has been the effect of the economic slowdown on each of the five major U.S. market segments?

苏格兰生产多种互补金属氧化物半导体集成电路。

Scotland produces a variety of CMOS integr

我们在计算机、消费、工业和分销市场的销售额均有下滑,而联邦市场的美元销售额则与 1974 年基本持平。因此,1975 年联邦市场在美国销售中所占比例高于往常。然而,在第四季度,

Our sales were down in the computer, consumer, industrial and distributor markets, and in the federal market dollar sales were about the same as in 1974. Asa result, the federal market was a larger than usual portion of our U.S. sales in 1975. During the fourth quarter, however, the

分离式半导体部门持续投入新产品开发,例如液晶显示模块,以保障未来增长。

The Discrete Semiconductor Division is contin ing to invest in the development of new products, such as liquid crystal display modules, help assure future growth.

年内,位于得克萨斯州奥斯汀的新工厂加快了 MOS 存储设备的投产。

Production of MOS memory devices was accelerated during the year at the new Austin, Tex facility.

摩托罗拉的 M6800 系列微处理器

Motorola's M6800 family of microprocesso

消费者、工业品和分销商市场全面走强。

consumer, industrial and distributor mar kets strengthened.

你在离散业务上表现如何?

How did you do in the discrete business?

我们历来是业内规模最大、盈利最丰的分离器件生产商之一,1975 年依然如此。

We have traditionally been one of the largest and most profitable producers of discrete devices in the industry and tha continued to be true in 1975.

分立器件能否继续成为摩托罗拉的增长领域?

Can discretes continue to be a growth area for Motorola?

是的,它们可以,而且我们期望它们能够如此。增长的关键始终未变;

Yes, they can, and we expect that they w The real key to growth is unchanged;

1975 年,行业广泛接受。

wide industry acceptance in 1975.

即:为新市场开发新产品,同时改进成熟产品线的工艺和装配技术,以推动成本下降、良率上升。这需要选择性自动化和改进晶圆与芯片加工工艺。我们持续在这些领域进行战略性投入。同时,我们也在继续开发有望带来可观盈利增长的新型分立器件。例如,1975 年我们推出了用于军工和工业电源应用的肖特基整流器;面向中等功率应用的杜瓦双塑封晶体管;用于计算机和工业电源的开关电源晶体管;以及

namely, to develop new products for new markets, while at the same time improving process and assembly techniques for mature product lines to keep costs moving down and yields moving up. This requires selective automation and improved wafer and chip processing. We are continuing to make strategic investments in these areas. We are also continuing to develop new discrete devices promising significant and profitable future growth. In 1975, for exa ple, we introduced Schottky rectifiers for use in military and industrial powerapplic tions; Duowatt plastic packaged transistors for medium power application; Switchmode power transistors for computer and industrial power supplies; and

用于电视调谐器和通信应用的 UHF MOSFET 晶体管。此外,我们进入了字母数字显示业务,并开始开发用于 900 MHz 移动无线电的新系列晶体管。我们相信这些产品的市场都将展现良好的增长。

UHF MOSFET transistors for TV tuner and communications applications. In addition, we entered the alpha-numeric display business and began development of a line of new transistors for use in 900 MHz mobile radios. We believe the markets for all of these products will show good growth.

摩托罗拉目前重点开发哪些主要的双极型集成电路产品?

On what major bipolar IC products is Motorola concentrating?

我们当前的主攻方向是线性电路、发射极耦合逻辑(ECL)和存储器产品,全部属于双极型范畴。在线性电路领域,我们是行业领头羊,主要优势集中在电压调节器上;在 ECL 领域同样如此,我们的 MECL10,000 产品线无出其右。我们将继续深耕这两大产品家族。虽然目前在双极型存储器市场的份额尚小,但我们已着手改善这一局面。借助先进的离子注入和自对准光刻胶技术,1975 年我们推出了与 MECL 10,000 兼容的宽系列存储器产品,并计划于 1976 年开始出货。我们相信,在标准 ECL 电路上的既有优势,也将帮助我们在计算机存储器市场中打开更广的局面。

We are primarily emphasizing linear, emitter-coupled logic (ECL) and memory products, all in the bipolar category. We are industry leaders in both linear circuits, where our major strength is in v age regulators, and in ECL, where our MECL10,000 product line has no peer. We will continue concentrating on both of these product families. While we now have only a small share of the bipolar memory market, we have mounted an effort to improve this position Through the use of advanced ion implantation and self-aligning photoresist techniques, we introduced a broad line of MECL 10,000-compatible memories in 1975 and we will begin to ship these products in 1976. We also believe that our strength in standard ECL circuits will giv us improved penetration of the computer memory market.

您目前在 MOS 集成电路方面有哪些活动和计划?

What are your current activities and plans for MOS integrated circuits?

我们对 MOS 技术做出了重大承诺,并已开始取得成效。目前,我们拥有业界最广泛的 CMOS 产品线。

We have made a major commitment to MOS, and are beginning to succeed. We presently have the broadest CMOS line in

该行业在全球市场位居第二。CMOS 电路因其极低的功耗,被大量用于便携式通信设备、计算机终端、仪器仪表及众多其他产品。在 MOS 存储器方面,我们目前正在生产 22 引脚和 16 引脚两种封装的 4K 随机存取存储器(RAM)。我们还在开发一款兼容的 16 引脚 16K RAM,计划于 1976 年上半年向客户提供样品。由于体积小、成本低、功耗低,MOS 存储器正迅速取代大型计算机中的磁芯存储器。毫无疑问,MOS 领域竞争最激烈的产品角逐是微处理器(MPU)。我们相信,MPU 不久将与晶体管以及

the industry, and have second place in the world market. CMOS circuits are used in large quantities in portable communications equipment, computer terminals, instrumentation and many other products, because of their extremely low power requirements. In MOS memories, our 4K Random Access Memory (RAM) in both 22-pin and16pin packages is presently in production. We are also developing a compatible 16K RAM in a 16-pin package, and intend to sample customers in the first half of 1976 Because of their small size, low cost and low power consumption, MOS memories are quickly replacing core memories in mainframe computers. Without a doubt, the most closely contested product race in MOS is the microprocessor (MPU). We believe that the MPU will soon rank with the transistor and the

就电子行业的影响力而言,这里的成功对我们极为重要。

in terms of impact on the electronics industry, so success here is very important to us.

MPU 市场的发展是否符合您的预期?

Has the development of the MPU market met with your expectations?

1974 年底,我们推出了 M6800 微处理器系统,1975 年它获得了业界的广泛认可。数据通信是我们看重的关键应用之一。

We introduced our M6800 microprocessor system late in 1974 and it gained broad industry acceptance in 1975. Data communications was a key application we had

这是我们在设计系统时牢记于心的。

in mind in designing our system and this

结果证明,这是增长最快的行业之一。

has turned out to be one of the fastest grow-

早期微处理器市场。我们的客户

ing, early markets for MPUs. Our customer

这份名单还在迅速增加,而且……

list is continuing to grow rapidly and it in-

这里只包含像惠普这样的公司——

cludes such companies as Hewlett-

帕卡德、泰克特朗尼克斯、3M、巴罗斯,

Packard, Tektronix, 3-M, Burroughs,

克莱斯勒、Codex 和富士通。

Chrysler, Codex and Fujitsu.

微处理器很快将把计算机技术普及到“普通民众”的层面,这正是它将给整个行业带来重大影响的原因。当微处理器与存储电路、读出模块和电源组合在一起时,就构成了一台微型计算机,它可以轻松装进一只标准尺寸的雪茄盒里。凭借这种小巧的尺寸和相对低廉的成本,未来几年内,微型计算机将出现在数百种用于家庭、汽车、办公室和工厂的监控、控制及决策产品中。我们预计,微处理器市场将增长至

The microprocessor will soon bring computer technology down to the "man on the street" level and that's why it will have major impact on the industry. When coupled with memory circuits, a readout module and a power supply, an MPU forms a microcomputer which can easily fit into a standard size cigar box. Because of this small size and relatively low cost, microcomputers over the next several years will appear in hundreds of monitor, control and decision-making products for use in homes, autos, offices and factories. We anticipate that the MPU market will grow to

摩托罗拉凭借在节约成本的工艺流程和装配加工系统上的投入,保持了行业领先地位。

Motorola maintains its industry leadership po investments in cost-saving process and assemb processing system.

到 1980 年,这一数字可能达到每年 8 亿美元,我们当然打算在该业务中成为重要参与者。目前我们正在开发 M6800 系列更简单和更复杂的版本,以满足更广泛的客户需求。例如,我们必须推出更简单的版本,以便在特定消费类和大批量应用中更具成本竞争力。

perhaps $800 million a year by 1980 and we certainly intend to be a major factor in the business. We are now developing both simpler and more complex versions of the M6800 series in order to serve an even broader range of customer needs. We have to have a simpler version, for example, to be more cost competitive for certain consumer and large volume applications.

日立,最大的半导体生产商,

Hitachi, the largest producer of semi-

日本铁路公司宣布了计划。

conductors in Japan, hasannounced plans

为我们的 M6800 微处理器提供第二货源。AMI 公司

to second-source our M6800 MPU. AMI in

美国也已宣布,他们将会……

the U.S. has also announced that they will

为摩托罗拉 M6800 微处理器提供第二货源

second-source the Motorola M6800 MPU

这两种安排都应该在

and both of these arrangements should in-

扩大 M6800 的市场需求,以及,

crease the market for the M6800 and,

因此,这正是我们的机会所在。

therefore, our own opportunity.

你们解决 MOS 良率问题了吗?

Are you overcoming your MOS yield problems?

是的,我们在进行。1975 年期间,我们将 MOS 业务集中到了位于得克萨斯州奥斯汀的新工厂。目前,我们在奥斯汀和苏格兰的东基尔布赖德两地生产 CMOS 产品。同时,我们约一半的 NMOS 产品在奥斯汀生产,剩余部分目前在亚利桑那州梅萨生产,但最终也将迁至奥斯汀。将多个关键研发和生产环节(原句不完整,此处按原文风格处理为“生产……”)——

Yes, we are. During 1975, we centered MOS activity in our new facility in Austin, Texas. Presently we are producing CMOS products both in Austin and East Kilbride, Scotland. We're also producing about half of our NMOS products in Austin, The balance is now being produced in Mesa, Arizona, but will eventually also move to Austin. Moving many key research and produc-

n in discrete semiconductors through contin uipment, such as this computer-controlled w

n in discrete semiconductors through contin uipment, such as this computer-controlled w

我们将人员扩充至奥斯汀,并重金投入先进的自动化流程与生产设备,这正助力我们的 MOS 产品良率和出货量快速提升。例如,4K 内存的出货速度在第四季度显著加快,我们预计这一势头将在 1976 年全年持续增强。

tion people to Austin, and our major investment in state-of-the-art automated process and production equipment, are helping our MOS yields and shipments rapidly improve. The rate of 4K RAM shipments, for example, was dramatically higher in the fourth quarter and we believ the rate will continue to increase through 1976.

加里·L·图克,分立半导体部门总经理,正与下属员工交谈。

Gary L. Tooker, General Manager, Discrete Semiconductor Division, confers with staff members.

新的 TO-220 封装(中下位置)为摩托罗拉公司带来了最齐全的塑料封装功率晶体管产品线。

The new TO-220 (lower center) gives Motoro the broadest line of plastic packaged powe transistors.

摩托罗拉:营销全世界

MOTOROLA MARKET THE WORLD

(右图)卡尔·E·林德霍尔姆,摩托罗拉品牌汽车音响产品的高级副总裁,该产品线曾推出过品牌无触点电子点火系统,适用于进口汽车。

(Right photo) Carl E. Lindholm, Senior Vice Pr Motorola-branded autosound products was introd branded breakerless electronic ignition system foreign-made cars.

该部门在 1975 年的表现如何?

How did the division perform in 1975?

销售额较 1974 年的创纪录水平下降了 12%,主要原因是

Sales were off 12 per cent from 1974's record level primarily due to decreased

汽车生产,尤其是在

automobile production, particularly in the

上半年。尽管下半年实现盈利,该部门全年仍出现亏损。

first half. Although profitable for the second half, the division had a loss for the year

主要原因是得克萨斯州塞金市的销售额下降,以及高额的启动成本。

largely due to reduced sales and significant start-up costs in Seguin, Texas and

法国,昂热工厂。

Angers, France facilities.

1976 年全球汽车行业的前景如何?

What is the outlook for the worldwide automotive industry in 1976?

行业消息人士估计,美国市场轿车销量约为 990 万辆。与 1975 年相比,该预测假定国产汽车销量增长约 20%,进口汽车销量略有下降。若达到这一销售水平,1976 年将成为有记录以来销量第三高的年份。加拿大汽车销量预计从 1975 年的 85 万辆增至约 90 万辆。在欧洲,我们预计汽车销量将紧随这一趋势,增长三至五个百分

Industry sources estimate sales of passenger cars in the U.S. at about 9.9 million units. Compared to 1975, this estimate assumes an increase of approximately 20 per cent in domestic manufactured cars and a slight reduction in imports. If this sales level is achieved, 1976 will be the third highest year on record. Canadian car sales are expected to increase to about 900,000 units from 850,000 sold in 1975. In Europe we expect car sales to trail thi pattern with an increase of three to five per

/ " * \

/ " * \

我刚把第三句话打上屏幕,就意识到自己坐在了那个原以为早被时代抛弃的人的正对面。他看着我,眼神里没有一丝惊讶。那目光清晰表明:他早就在等我来。

nt and General Manager. (Top) A new family o in the first quarter. (Bottom) This Motorola esigned for retrofitting on many domestic an

1976 年,其产量应大致与美国持平。

cent and production should be roughly equal that of the U.S. in 1976.

您希望该部门如何表现?

How do you expect the division to per-

在这个环境中该如何形成?

form in this environment?

我们预计 1976 年全球销售额将实现增长,利润率也将大幅提升。

We expect to increase worldwide sales in 1976 and to substantially improve the pro-

1975 年下半年所达到的盈利水平。

fitability levels achieved during the second half of 1975.

该部门产品在欧洲的潜在市场有多大?

What is the potential market in Europe for the division's products?

我们的产品在欧洲市场潜力很大。目前欧洲汽车的收音机安装率远低于美国,但这一趋势一直在稳步上升。同时,车载磁带播放器市场也在迅速扩张。我们在英国斯托福德(Stotfold)的工厂已准备好服务这些市场。法国昂热(Angers)工厂预计 1976 年交流发电机销量将大幅增长,因为该厂的生产将提升至更高水平。昂热目前正在向

There is good potential for our products in Europe. The European car market currently has a much lower radio installation rate than in the U.S. The trend, however, has been steadily increasing. Also, the automotive tape player market is expanding rapidly. Our Stotfold, England facility is p sitioned to serve these markets. Our Angers, France factory is projecting greatly increased alternator sales for 1976, as this operation moves to a higher level of production. Angers is currently shipping to

该部门通过设计、制造和销售车载收音机、立体声磁带播放器、交流发电机充电系统、电子点火系统和汽车仪表,服务于汽车市场。部门客户包括福特、克莱斯勒、美国汽车公司和大众等原始设备制造商,并通过分销商和经销商覆盖售后市场。卡车、非公路设备及其他“非乘用车”制造商也是其客户。该部门在国际上积极布局,在加拿大、英国、法国和南非设有工厂,并在其他自由市场国家拥有合资企业、许可方及关联公司。

The division serves the automotive market through design, manufacture and sale of car radios, stereo tape players, alternato charging systems, electronic ignition systems and automotive instruments. The division sells to original equipment customers such as Ford, Chrysler, American Motors and Volkswagen and in the aftermarket through distributors and dealers. Truck, off-the-road equipment and other "nonpassenger car" manufacturers are other customers. The division is active internationally with facilities in Canada, Englan France and South Africa, and with joint ve ture, licensee and affiliated companies in other free world markets.

大众、克莱斯勒-法国、捷豹和雪铁龙,我们预计 1976 年还会争取到更多客户。

Volkswagen, Chrysler-France, Jaguar and Citroen and we expect to secure additional customers during 1976.

What new entertainment products is

What new entertainment products is

您的部门发展得怎么样了?

your division developing?

我们目前正在开发下一代娱乐产品,采用先进的固态技术应用。同时,我们正密切关注调幅立体声和四声道分立式收音机的发展动态。这两种广播媒介目前正由联邦通信委员会审议,需获得其批准方可实施。若获批准,每一项功能都可能大幅推动娱乐产品的销售增长。此外,我们正进军蓬勃发展的民用波段收音机市场。我们的首批产品包括全系列仪表台下安装单元,以及基站、天线和移动配件。仪表台内嵌型号将在今年晚些时候面市。这一产品系列是两个团队合作的成果。

We are currently developing the next generation of entertainment products with advanced solid-state applications. Also, we are following closely AM stereo and 4-channel discrete radio developments. These broadcast media are now being reviewed by the Federal Communications Commission and FCC approval is required before either can be implemented. If approved, each of these features could support major sales increases for entertainment products. Furthermore, we are entering the booming citizens band radio market. Our first products include a full line of under-dash units as well as base stations, antennas and mobile accessories. In-dash models will be available later in the year. This offering represents a joint effort of two

摩托罗拉的两个部门:通信产品部负责工程与制造,我们部门负责市场营销与分销。我们预计 CB 很快将成为我们的重要业务之一。

Motorola divisions; engineering and manufacturing by the Communications Products Division, and marketing and distribution by our division. We expect CB soon to assume a position among our important businesses.

长期影响是什么?

What are the potential long-term ef-

能源问题与排放引发的种种连锁反应

fects of the energy problem and emis-

sion control standards on the auto in-

sion control standards on the auto in-

行业和你的部门呢?

dustry and your division?

消费者将要求更小、更轻、更省油的汽车。

Consumers will demand smaller, lighterweight cars which are more fuel efficient

并以更少的有害排放运行。为达成这些成果,汽车性能需要更多电子控制,例如微处理器控制的发动机管理系统。基本上,这些系统将会

and operate with lower noxious emissions. To achieve these results, there will be requirements for more electronic control of automobile performance such as microprocessor-controlled engine management systems. Basically, these systems will

监视加利福尼亚州的运营特征。

monitor operating characteristics of the ca

例如发动机转速、歧管真空度,

such as engine speed, manifold vacuum,

空气温度、冷却液温度、

air temperature, coolant temperature,

变速器温度、节气门位置

transmission temperature, throttle position

废气成分及其他参数将被电子化分析,并作出相应调整,以确保在持续变化的工况下达到最佳性能。本质上,汽车将日趋电子化,而非机械化,以实现燃油经济性、可靠性、排放控制及最优运行表现。目前,我们在发动机管理的多个阶段已有相关项目正在进行。

exhaust gas composition and others. These parameters wiil be electronically analyzed and appropriate adjustments made to assure optimum performance under continuously changing conditions. In essence, the car will continue to become relatively more electronic and less mechanical to achieve fuel economy, reliability, emission control and optimum operating performance. We now have programs underway in several phases of engine management.

位于得克萨斯州塞金市的新部门设施,为制造业及娱乐产品领域的创新提供了机遇。

The divisions new Seguin, Texas facility, r tunities for innovation in manufacturing an of entertainment products.

汽车制造商搞垂直整合,对你们来说还是个大威胁吗?

Does vertical integration by car manufacturers still represent a major competitive threat to you?

尽管我们的一些客户有倾向自己生产更多所需产品,特别是在娱乐产品领域,但我们仍然是该领域的主要供应商。

Although there is a movement by some of our customers to produce more of their own requirements, particularly entertainment products, we continue to be a major

汽车行业的供应商。例如

supplier to the automotive industry. For

例如,我们有一份合同,期限为

example, we have a contract which runs

1980 年期间,为福特供应

through 1980 to supply Ford with 2-and

4 声道立体声娱乐系统。此外,我们还接到福特一份价值数百万美元的订单,为 1979 年全年交付的点火系统。

4-channel stereo entertainment systems. We also have a multimillion dollar order from Ford for ignition systems to be delivered through 1979.

该部门采取了哪些措施来减轻垂直整合带来的影响?

What is the division doing to minimize the effect of vertical integration?

我们期望继续为客户提供……

We expect to continue providing our cus-

以卓越的技术创新能力为客户……

tomers with superior technological innova-

高品质、有吸引力的价格、制造业。

tion, attractive prices, manufacturing

专业能力,以及拥有一份安心保障带来的踏实感。

expertise and the security of having a

备用供应来源。

backup source of supply.

您认为该部门最大的增长机会在哪里?

Where do you see the division's best opportunities for growth?

我们在所有业务线都看到了增长机会,但最好的机会在发动机管理电子、民用波段无线电和国际销售领域。此外,我们预期售后市场业务的增长将超过原始设备业务,同时我们打算更加重视自有品牌产品。

We see growth opportunities in all of our lines but the best are in engine management electronics, citizens band and interna tional sales. Also we expect a greater increase in the aftermarket business versus original equipment and we also intend to sh more emphasis to proprietary products.

扩建至 30 万平方英尺,并采用旨在提升品质与降低成本的操作技术。

xpanded to 300,000 square feet, provides op chniques aimed at improved quality and lowe

部门位于得克萨斯州塞金工厂的一名员工,正在使用 1979 年安装的精密自动测试设备校准无线电面板。

An employee in the division's Seguin, Texas cility aligns a radio panel using sophistica automatic test equipment installed during 19

纽约州阿卡德生产的交流发电机,运往德国,用于装配在美国销售的 1976 款大众高尔夫和西罗科车型。

Alternators produced in Arcade, New York are shipped to Germany for use on 1976 Volkswagen Rabbits and Sciroccos sold in the United States.

福特汽车公司正在部分 1976 款车型上提供摩托罗拉 4 声道/8 轨娱乐中心。

Motorola 4-channel/8-track entertainment cen ters are being offered by Ford Motor Company on selected 1976 models.

政府电子部门

Government Electronics Division

拉尔夫·W·艾斯纳(左),副总裁兼助理总经理。

Ralph W. Eisner (left), Vice President and and Assistant General Manager.

1975 年该部门的业绩如何?

How did the division perform in 1975?

该部门在 1974 年优异表现的基础上,销售额和利润增长超过 15%。订单方面,年初虽略显疲软,但下半年急剧回升,使该部门年终的未交货订单超过了前一年创下的历史最高纪录。

The division increased its sales and earnings by more than 15 per cent over the ver good performance of 1974. Bookings, while somewhat soft during the first part of the year, were up sharpl the second half, causing the division's backlog at yearend to exceed the previous record high established a year earlier.

最重要的原因是什么?

What were the most important reasons

该部门强劲表现的功劳归于谁?

for the division's strong performance?

首先,我们进入 1975 年时的积压订单是

First, our backlog going into 1975 was

较往年大幅上升,而这一点……

dramatically up over prior years and this

允许了显著的产能增长。

allowed significant volume growth. Sec-

其次,进入 1975 年时,我们的订单组合中包含了异常高比例的生产合同。这些生产

ond, as we entered 1975 our order mix included an unusually high proportion of production contracts. These production

合同,这些合同基于设备-

contracts, which were based on equip-

我们前几年积累的一套方法,

ment we had developed in prior years, are

1975 年,我们在两百多个不同项目的管理上卓有成效。先进技术的应用与管理或许是我们最大的优势所在。

characteristically more profitable than R D programs. Third, an exceptional job was accomplished in managing each of our more than two hundred different programs during 1975. The application and management of advanced technologies are perhaps our greatest strengths.

经理;以及詹姆斯·R·林奇科姆,副总裁

Manager; and James R. Lincicome, Vice Presi

您对军事和航天市场的展望是什么?

What is your outlook for the military and space markets?

我们预计未来几年军事和航天领域的市场趋势不会有显著变化。鉴于我们一线主力战斗机和轰炸机多数已服役超过 20 年,我们认为随着逐步替换需求的到来,美国国防预算的某些增加不可避免。新飞机将

We don't see any significant change in the market trend for military and space funding for the next few years. With the majority of our first line mili fighter and bomber aircraft being more than 20 years old, we believe that some increases in the U.S. defense budget are inevitable as we move toward required gradual replacement. New aircraft will

很可能包括 F 系列 14、15、16。

most likely include the F-series 14, 15, 16

以及 18 架战斗机和 B-1 轰炸机,每一款都包含大量电子设备。

and 18 fighters and the B-1 Bomber, each of which have major electronic content.

航天市场也应当扩大。

The space market should also increase

并且仍然是我们业务中的一个重要板块。

and remain an important segment of our

business.

business.

关于部门前景的看法,您是怎么想的?

How do you think the division will per-

在这样一个市场中形成,那里的机会仅算平平。

form in a market where only modest

增长是否被预期?

growth is expected?

我们没有理由不能继续增长并表现出色,尽管我们并不预期在 1976 年能重现 1975 年的非凡增长速度。确实,我们的积压订单量略高于去年创下的历史高位;然而,订单簿——

We see no reason why we can't continue to grow and to perform well, although we don't expect to match 1975's extraordinary growth rate in 1976. It is true that our backlog is up slightly over the record high established last year; however, the book-

该部门专门为美国国防部、NASA 及其他政府机构研发和生产先进电子系统与设备。我们也有部分销售面向国际市场以及美国国内的商业市场。

The division specializes in research, development and production of advanced electronic systems and equipment for the U.S. Department of Defense, NASA and other government agencies. We also have some sales internationally and to commercial markets in the United States.

构成这一订单积压的合同类型组合与 1975 年的业务有所不同。目前的积压订单中,研发工作占比相对更高,生产工作较少,且长期合同比重较大。尽管这一格局大大改善了我们对 1977 年和 1978 年的展望,但也表明 1976 年我们只能预期温和增长。

ings which comprise this backlog are made up of a different mix of contract type than our 1975 business. The present backlog contains relatively more research and development work, less production and a higher mix of long-term contracts. Although this pattern substantially improves our outlook for 1977ancS78, it indicates that we can expect only modest growth in 1976.

什么样的系统或设备

What type of systems or equipment

您追求的是什么样的合同?

contracts do you pursue?

困难的任务。我们寻找这样的工作:

The tough ones. We seek out jobs where

先进技术的应用是

the application of advanced technology is

关键岗位,承担着关键可靠性责任的工作。

essential, jobs with critical reliability r

quirements, and those where our other dis-

quirements, and those where our other dis-

专长才能派上用场。在这个艰难的竞技场上,只有少数几家精选公司

tinctive competences can be used. In this difficult arena only a few select companies

拥有技术能力来完-

have the technical competence to com-

彼得,我们所处的这种氛围……

pete, the atmosphere in which we have

始终表现最为出色。

consistently performed best.

1975 年,你们获得了哪些重要新合同?

What significant new contracts were you awarded in 1975?

1975 年颁发的一些主要合同包括一笔来自……的 670 万美元合同

Some of the major contracts awarded in 1975 were a $6.7 million contract from the

挪威皇家空军超高频通信设备合同,以及价值 1050 万美元的合同,用于海军太平洋导弹试验中心的综合目标控制系统。1975 年还收到喷气推进实验室一份 180 万美元合同,为 NASA 提供标准应答机,这些设备负责地球跟踪站与轨道中或星际旅行中的航天器之间的关键通信。其他合同包括价值 1310 万美元的电子对抗系统生产合同,用于保护战略空军司令部的 B-52 轰炸机免受敌方导弹攻击,以及 930 万美元的合同,为海军标准导弹提供目标探测装置。

Royal Norwegian Air Force for ultra-high frequency communications equipment and a $10.5 million contract for integrated target control systems for use at the Navy's Pacific Missile Test Center. Also received during 1975 was a $1.8 million contract from the Jet Propulsion Laboratory for NASA standard transponders which are responsible for vital communications between tracking stations on earth and spacecraft in orbit or on interplanetary journeys. Others included a $13.1 million contract for the production of electronic countermeasures systems to protect the Strategic Air Command's B-52 against enemy missiles and $9.3 million for target detecting devices for the Navy's Standard Missile.

哪些因素可能影响该部门进一步增长的机会?

What factors might affect the division's opportunities for further growth?

该部门的长期增长计划建立在持续提升市场渗透率的成功记录之上,而这一市场预计仅会温和增长。要超越市场增速,我们必须继续比竞争对手做得更出色。这意味着要更有效地管理合同、维护我们超高可靠性和质量标准的卓越水平,实现或超越这些标准。

The division's long-term growth plans are based on continuing oursuccessful record of increasing penetration in a market which is projected to grow only modestly. To grow faster than the market we must continue to do a better job than our competitors. This means a better job of managing our contracts, maintaining our ultra-high reliabili and quality standards, meeting or exceed-

美国海军“百舌鸟”导弹天线系统正在该部门的消声室内进行测试。

A U.S. Navy Shrike Missile antenna system being tested in the division's anechoic (ech free) chamber.

我们当前仍严格执行规格要求,确保准时交付。目前,我们对国防部和 NASA 需求的关注重点没有变化。

ing stringent specifications and consistent on-time delivery. We currently see no change in our primary concentration on Department of Defense and NASA's requirements.

目前你们部门的商业衍生业务规模还相当有限;接下来是否有意加大在商业应用领域的投入?

So far your division's commercial spin-offs have been quite limited; do you intend to increase emphasis in the area of commercial applications?

我们对国防需求开发的设备进行商业转产的做法,短期内不会改变。我们在商业设备转产方面成果寥寥,原因之一是我们为政府开发的设备类型非常复杂,近期内几乎没有什么商业应用前景。不过,有一个商业转产的例子,是一家名为摩托罗拉航空遥感(MARS)的小型新兴企业。这家公司由我们部门指导运营,专门从事航空测绘,使用摩托罗拉自主研发并制造的机载侧视雷达及其他传感器,勘探地球断层结构,以识别潜在的矿产和石油资源,以及大型设施建设的适宜场地。

We see no short-term change in our approach to commercial spin-offs of equipments developed for defense requirements. One reason why we have accomplished little commercial equipment fallout is that the types of equipments we develop for the government are very complex and have little near-term commercial application. One example of a commercial spin-off that has occurred, however, is a small new venture company called Motorola Aerial Remote Sensing (MARS). Operated under direction of our division, the company specializes in aerial mapping using Motorola-developed and built sidelooking airborne radar and other sensors to search for earth fault structures to identi potential mineral and petroleum sources and suitable construction sites for major installations.

正在评估将用于 1977 年水手号木星/土星太空任务的射频子系统原型。

Prototype of the radio frequency subsystem be used on the Mariner Jupiter/Saturn 1977 space mission being evaluated.

关于技术外溢的影响,这虽不如设备那样直观,但可能更为重要——我们与摩托罗拉各部门的紧密合作,极大助力了他们运用最前沿的电子技术来满足客户的需求。

As to technology fallout, which is possibly more important although not as tangible as equipment, our close relationship with Motorola divisions has significantly helped them use the latest state of the electronics art to satisfy their customer needs.

综合目标控制系统(ITCS)现已在美国海军太平洋导弹试验中心投入运行。

Integrated Target Control System (ITCS) stati are now operational at the Navy's Pacific Mis Test Center.

Other Businesses

Other Businesses

摩托罗拉数据产品公司是面向计算机、计算机外设和投币式视频游戏行业的主要阴极射线管(CRT)显示器供应商。

Motorola Data Products is a leading suppl cathode ray tube (CRT) displays to the co er, computer peripheral and coin-operated video games industries.

摩托罗拉还有哪些其他业务?

What are Motorola's other businesses?

其中规模最大的是数据产品部。该部门于 1975 年由商业系统部、摩托罗拉 Scalatron 公司、视觉通信系统业务(原隶属于通信集团)与摩托罗拉显示产品公司合并而成。摩托罗拉数据产品部制造

The largest of these is Data Products. It was formed in 1975 by merging the Business Systems Unit, Motorola Scalatron and the Visual Communications Systems business (formerly attached to the Communications Group) with Motorola Display Products. Motorola Data Products manufactures

阴极射线管(CRT)显示模组

cathode ray tube (CRT) display modules

用于计算机终端和视频游戏应用,以及闭路电视。

for computer terminals and video games applications, and closed circuit televisi

摄像机、监视器和摄像机控制设备

cameras, monitors and camera control

用于安全和监控的设备

equipment for security and surveillance

该单位还制造……(此处原文不完整)

usage. The unit also manufactures com-

以下是该段落的翻译:

计算机化的管理系统

puterized management systems for the

旅馆业与团体医疗执业;工业过程控制;以及电子音乐键盘乐器与调音器。此外,数据产品公司还有

lodging industry and group medical practices; industrial process controls; and m rotonal musical keyboard instruments and tuners. In addition, Data Products has

霍默·L·马尔斯,高级副总裁兼集团高管。

Homer L. Marrs, Senior Vice President an Group Executive.

基于微处理器技术,摩托罗拉开发了多种计算机相关的显示系统。新成立的摩托罗拉电视节目公司(Motorola Teleprograms Inc.)制作并发行用于执法人员和社会机构人员培训及普通教育的影片。

developed several computer-related display systems based on microprocessor technology. Motorola Teleprograms Inc., a new ven ture company, produces and distributes films for law enforcement and social agency personnel training and general education.

这些企业表现如何?

How did these businesses perform in

1975?

1975?

他们的表现不错。数据产品公司的销售

They performed well. Data Products' sale

净利润将近翻了一番,而盈利的增长更为显著。

nearly doubled while earnings grew even

更快的。Teleprograms 报告了最佳

faster. Teleprograms reported the best

三大业务板块的销售与盈利业绩

sales and earnings results in its three-

history.

history.

目前哪些产品线增长最快,原因是什么?

What product lines are providing the most growth at present, and why?

CRT 显示模块应用于计算机终端和视觉通信系统。去年,面向计算机行业的终端销售额增长了 30%,因为远程终端的新用途不断被发现,这些终端能提升计算机的使用效率。我们预计这一市场的增长将快于整个计算机行业的整体增长。CRT 显示器的另一个主要市场是电子视频游戏行业,随着越来越复杂的游戏被开发并推出,这一行业实现了可观的增长。随着全国对安全保障的关注度不断提升,CCTV 的通用监控市场也在持续增长。CCTV 的一个重要新兴市场是监测燃烧回收废料的炉膛燃烧过程。

CRT display modules, which are used in computer terminals, and visual communications systems. Sales of terminals to the computer industry increased last year by 30 per cent because additional applications for remote terminals, which enhance the effectiveness of computers, have been identified. We expect the growth of this market to be greater than the growth of th overall computer industry. Another major market for CRT displays is the electronic video games industry which has enjoyed substantial growth as increasingly sophisticated games have been developed and introduced. The general surveillance market for CCTV also continues to grow as national concern for more security increases. A significant new market for CCTV is the monitoring of combustion in furnaces burning recycled waste materials.

您认为数据产品事业部未来两年最大的增长机会在哪里?

Where do you see the best growth opportunities for the Data Products Unit in the next two years?

所有数据产品业务在 1976 年和 1977 年都蕴含着增长机会。我们认为,CRT 显示器的销售额每年应增长 20% 至 40%,这主要得益于国内外对 CRT 终端的持续开发和应用。我们还预计闭路电视的销售额将大幅增长。该部门几款基于微处理器的新产品在各自市场上反响良好:一款用于微处理器硬件和软件设计与测试的逻辑分析仪;一套专为 AMF 的保龄球计分系统开发的计算机化计分系统。

All of the Data Products businesses represent growth opportunities for 1976 and 1977. We think sales of CRT displays should grow 20 to 40 per cent annually, due mainly tocontinued development and application of CRT terminals both domestically and internationally. We also expec closed circuit TV sales to grow substantially. Several of the unit's new microprocessor-based products are being well received in their respective markets: a logic analyzer used for design and testing of microprocessor hardware and software; a computerized bowling scoring system developed exclusively for AMF's

保龄球产品部门;以及一个信息

Bowling Products Division; and an infor-

mation display system consisting of a cen-

mation display system consisting of a cen-

中央处理器及外围设备

tral processing unit and peripheral

用于接收、分拣和维护的设备

equipment used to enter, sort, maintain

并显示诸如航空公司之类的信息。

and display information such as airline

航班进出港信息。这些应用……

flight arrivals and departures. These ap-

微处理器技术的应用预计将在 Dataproducts 部门的未来增长和盈利中发挥重要作用。

plications of microprocessor technology are expected to play an important role in the future growth and profitability of the Dataproducts Unit.

唐纳德·R·琼斯(左),副总裁兼首席财务官。

Donald R. Jones (left), Vice President and Ass Vice President and Chief Financial Officer.

您如何看待摩托罗拉目前的财务状况?

How do you view Motorola's current financial condition?

当前流动比率为 2.60:1(上年同期为 2.31),速动比率为 1.28:1(上年为 1.02),借款(短期和长期)占借款加股东权益的 22.1%(上年为 28.9%),我们认为摩托罗拉的财务状况不仅保持强劲,而且在过去一年中显著改善。总借款从 2.38 亿美元降至 1.735 亿美元,其中流动部分从 9020 万美元降至 5430 万美元,基本上全部为“美国境外借款,主要源于外汇管制及对冲外汇风险敞口的需求。若非 2200 万美元的短期投资(主要为

With a current ratio of 2.60:1 (upfrom2.31 a year earlier), a quick ratio of 1.28:1 (up fro 1.02) and borrowings (short and long term) of 22.1 per cent of borrowings plus stockholders' equity (down from 28.9 per cent), we believe that Motorola's financial condition not only remains strong but significantly improved through the past year. Total borrowings are down to $173.5 million from $238.0 million, with the current portion thereof dropping from $90.2 million to $54.3 million, essentially all of which is now "outside the U.S. and is primarily caused by exchange controls and the need to neutralize foreign exchange exposure risk. Yearend 1975 borrowings would have been materially lower were it not for $22.0 million of short-term investments, largely

首席财务官;以及约翰·T·希基

hief Financial Officer; and John T. Hickey

波多黎各子公司累积利润的结余,出于税务考虑,这些利润未用于抵减借款。

the result of accumulated profits in Puert Rican subsidiaries which, for tax reasons, are not applied against borrowings.

摩托罗拉在 1974 年末应收账款和存货过高。这是怎么发生的?针对这个问题又采取了哪些措施?

Motorola ended 1974 with excessive receivables and inventories. How did this happen and what has been done about the problem?

是的,1974 年末,存货和应收账款确实过高。由于部分半导体和汽车客户面临经济压力,应收账款周转率相比前几年略有下降。同样与销售相关的存货也严重失衡,尤其是在半导体和汽车业务中,主要原因是 1974 年底这些行业需求出现了前所未有的急剧下滑。尽管程度较轻,但应收账款和存货……

Yes, inventories and receivables were far too high as 1974 ended. Turnover of receivables had decreased modestly from earlier years because of economic strains on certain semiconductor and automotive customers. Inventories, also related to sales, were severely out of balance, again particularly in semiconductor and automotive operations, primarily because of the unprecedentedly sharp decline in demand in these industries in late 1974. Although a lesser extent, receivables and inven-

Financial Review

Financial Review

其他业务部门的库存水平也过高,海外业务尤为突出。幸运的是,得益于去年年报中提到的公司及各部门的高度重视,应收账款和库存的周转率在 1975 年全年持续改善。应收账款从 1974 年底的 2.698 亿美元降至 2.521 亿美元,库存从 3.368 亿美元降至 2.821 亿美元。这些下降是借款减少的主要原因。我们对应收账款和库存的周转率仍不满意。各业务集团和部门为 1976 年设定了严格的目标,连同详细的执行计划,应能进一步推动周转率的提升。具体金额将取决于实际改善程度以及年底的销售和生产水平。

tories were also excessive in our other operations, particularly overseas. Fortunately, and because of the major corporate and divisional attention mentioned in last year's report, turnover ratios for both receivables and inventories have steadily improved through 1975. Receivables are down from $269.8 million at yearend 1974 to $252.1 million, and inventories from $336.8 million to $282.1 million. These reductions are a major cause of our reduced borrowings. We are not yet satisfied with receivable and inventory turnover. Each operating group and division has tight goals for 1976 which, along with their detailed plans for accomplishment, should cause further improvement in turnover. Dollar amounts will depend on both the degree of actual improvement and sales and production levels at yearend.

请谈谈 1975 年贵公司的固定资产支出情况。

Please discuss your 1975 fixed asset expenditures.

1975 年固定资产支出略低于预算,总计 7000 万美元。尽管较 1974 年的 1.31 亿美元大幅下降,但这仍是摩托罗拉历史上第三高的水平,彰显了我们对其业务机会的持续信心。更重要的项目包括在得克萨斯州奥斯汀和塞金、法国昂热、西德陶努斯施泰因等地新建或扩建主要设施,以及摩托罗拉的新总部。

Fixed asset expenditures in 1975 were slightly under budget, totalling $70 millio While this is a sharp decline from 1974's $131 million, it was the third highest leve Motorola's history and represents continued confidence in our business opportunities. The more important programs include construction or expansion of major facilities in Austin and Seguin, Texas; Angers, France; and Taunusstein, West Germany; along with Motorola's new headquarters

伊利诺伊州绍姆堡的大楼。一如既往,这里投入了大量的资金用于

building in Schaumburg, Illinois. As usual, substantial expenditures were made for

the replacement and modernization of of-

the replacement and modernization of of-

办公设备、实验室与生产设备以及汽车。此外,关键支出

fice, lab and production equipment and automobiles. In addition, key expenditures

were made for automated test and produc-

were made for automated test and produc-

以及设备

tion equipment as well as equipment

新产品制造所需的工序。

necessary for new product manufacturing.

固定资产支出是指什么?

What fixed asset expenditures are

1976 年正在规划中?

being planned for 1976?

目前,固定资产支出正……

Currently, fixed asset expenditures are es-

估算在 7500 万至 9000 万美元之间。

timated to be in the range of $75-90 millio

1976 年的。然而,这些计划将在……

for 1976. These plans, however, will be re-

透过更清晰的定义来审视

viewed and more sharply defined through

这一年,具体如何,取决于……

the year depending upon the shape of the

经济复苏及其对我们……的影响

economic recovery and its impact on our

businesses.

businesses.

1975 年的折旧费用是多少,您预计 1976 年会有怎样的变化?

What was depreciation expense in 1975 and what do you anticipate for 1976?

1975 年的折旧费用为 5050 万美元,而

Depreciation was $50.5 million in 1975 and

预计 1976 年将约为 5450 万美元。

is expected to approximate $54.5 million i 1976.

1975 年你们在研发上花了多少钱?

How much did you spend on research and development in 1975?

财务会计准则委员会(Financial Accounting Standards Board)近期发布的一项准则对研发费用的定义与我们以往的做法略有不同。按照新准则,我们 1974 年受摩托罗拉资助的研发费用为 1 亿美元,而此前报告的数额为 1.12 亿美元。根据新准则,1975 年的研发费用为 9800 万美元。

A recently issued standard of the Financia Accounting Standards Board defines R & D costs slightly differently than has been our past practice. According to the new standard, our 1974 Motorola-funded R & D was $100 million versus $112 million, previously reported. Per the new standard, 1975 R & D was $98 million.

您是否在考虑额外的融资……

Do you contemplate additional financ-

ing in 1976?

ing in 1976?

我们没有针对新业务的具体计划

We do not have specific plans for new

1976 年的融资。然而,我们确实认识到

financing in 1976. However, we do realize

即使在承保方面进一步改善,

that, even with further improvement in

资产周转率方面,提高销售水平可能需要外部资金。同时,5290 万美元的长期债务是由……构成的。

asset turnover, increasing sales levels ma require external funding. Also, $52.9 million of long-term debt is accounted for by

Motorola 的循环信贷协议

revolving credit agreement which Motorola

可选择转换为四年期分期贷款,条款如下:

has the option to convert to a four-year installment loan under the terms of which

转换金额的 25% 将……

25 per cent of the amount converted would

1977 年至 1980 年每年到期。我们目前,

mature annually from 1977-1980. We are,

因此,密切关注市场状况,

therefore, closely watching market condi-

我们的各项业务以及我们对资金需求的预期,

tions and our anticipated need for funds,

并可能着手延长期限结构——

and may move to lengthen the maturity pat-

截至 1975 年末,我们债务条款的情况……

tern of our debt. At yearend 1975, approx-

我们手中还有约 1 亿美元的未使用短期信贷额度。

imately $100 million of unused short-term lines of credit were available to us.

您是否重新考虑过用于评估存货的会计方法?

Have you reconsidered the accounting method used for valuing inventories?

1976 年 1 月,我们重新审视了一年前做出的 FIFO/LIFO 决策,并确认了此前的结论:除非出现非常严重的(两位数)通货膨胀,摩托罗拉的库存价值通常呈持平或下降趋势。1975 年正是如此。因此,我们继续采用先进先出法(FIFO)确定成本及库存价值。

Yes, in January 1976 we reviewed the FIFO/LIFO decision we made a year ago and confirmed the previous finding that, except in times of very severe (doubledigit) inflation, Motorola's inventory value generally follow a level or declining trend. This was the case for 1975. Accordingly, we are remaining with FIFO (first-in, firstout) in determining cost and thus inventory value.

为什么 1975 年你们的税率上升了?

Why did your tax rate increase in 1975?

1974 年和 1975 年的税率详见财务部分附注 4。如该附注所示,税率变动的主要原因如下:

Tax rates for 1974 and 1975 are detailed in Note No. 4 in the financial section. As shown therein, the major causes of the rate

此处

increase were losses incurred in certain

非美国子公司,以及无法将这些亏损与利润进行抵消——

non-U.S. subsidiaries and the inability to offset these losses against profits in the

美国或其他国家出于税务目的的考量。

U.S. or other countries for tax purposes.

这些负面因素的影响超过了

These negative factors more than offset the

波多黎各税收优惠带来的收益增加

increased benefits from Puerto Rican tax

节假日收入,以及整合部分墨西哥公司的收益。

holidays and from consolidation of certain Mexican corporations.

距离您宣布出售电视业务,至今已将近两年。

It is now almost two years since you announced the sale of the television

业务虽如此,但交易却已……

business and yet the transaction has

尚未最终确定。请解释一下

not been finalized. Please explain the

delay.

delay.

延迟的主要原因在于套利

The major cause of the delay is the arbitra-

目前正在进行中的仲裁程序,涉及摩托罗拉公司就 1974 年 5 月 28 日之前售出商品的《产品与服务保修》义务之履行。我们预计该仲裁程序将于 1976 年第二季度或第三季度结束并作出裁决。

tion, now in process, of Motorola's obligations for Product and Service Warranty for goods sold prior to May 28, 1974. We now expect that the arbitration proceedings will be concluded and a decision reached in the second or third quarter of 1976.

合并资产负债表(千美元)

Consolidated Balance Sheets (Dollars in Thousands)

摩托罗拉公司及其子公司,截至 1975 年 12 月 31 日和 1974 年 12 月 31 日

Motorola, Inc. and Subsidiaries as of December 31 1975 1974

资产

流动资产

ASSETS N CURRENT ASSETS

现金 26,230 29,118 短期投资(按成本,近似市价) 37,544 23,336 应收账款,扣除坏账准备(1975 年 - 8,380;1974 年 - 8,454) 252,098 • 269,845 存货,按平均成本或市价孰低法计价: 产成品 85,122 108,333 在产品及生产原材料 196,974 228,422 未来所得税收益 16,732 19,221 其他流动资产 28,302 49,062 流动资产合计 643,002 727,337

Cash $ 26,230 . $ 29,118 Short-term investments, at cost (approximating market) 37,544 23,336 Accounts receivable, less provision for doubtful accounts (1975 - $8,380; 1974 - $8,454) 252,098 • 269,845 Inventories, at the lower of average cost or market Finished goods 85,122 108,333 Work in process and production materials 196,974 228,422 Future income tax benefits 16,732 19,221 Other current assets 28,302 49,062 TOTAL CURRENT ASSETS 643,002 727,337

厂房及设备,按成本计价

土地 17,925 15,979

建筑物 232,492 205,657

机器及设备 288,483 271,276

累计折旧 (198,056) (167,984)

厂房及设备净值 340,844 324,928

其他资产,净值 17,614 20,724

资产总计 1001460 美元 1072989 美元

PLANT AND EQUIPMENT, AT COST Land . . „ 17,925 15,979 Buildings 232,492 205,657 Machinery and equipment 288,483 271,276 Accumulated depreciation (198,056) (167,984) NET PLANT AND EQUIPMENT 340,844 324,928 SUNDRYASSETS.NET 17,614 20,724 TOTAL ASSETS $1,001,460 $1,072,989

负债和股东权益 流动负债 应付票据——银行及其他 53,024 87,585 长期债务的当期到期部分 1,324 2,606 应付账款 91,020 103,032 应计费用 88,444 106,611 美国(联邦和州)及其他国家的所得税 13,697 15,168 流动负债合计 247,509 315,002 长期债务 119,184 147,810 其他非流动负债 23,776 24,466

LIABILITIES AND STOCKHOLDERS' EQUITY CURRENT LIABILITIES Notes payable - banks and other $ 53,024 $ 87,585 Current maturities of long-term debt 1,324 2,606 Accounts payable 91,020 103,032 Accrued expenses 88,444 106,611 United States (Federal and State) and other nations' income taxes 13,697 15,168 TOTAL CURRENT LIABILITIES 247,509 315,002 LONG-TERM DEBT 119,184 147,810 OTHER NON-CURRENT LIABILITIES 23,776 24,466

股东权益 普通股,面值 3 美元 授权:40,000,000 股 发行在外:1975 年 28,295,460 股;1974 年 28,188,185 股 84,886 84,565 优先股,面值 100 美元,可系列发行 授权:500,000 股(未发行)— . — 额外缴入资本 139,504 135,898 留存收益 386,601 365,248 股东权益合计 610,991 585,711 负债和股东权益总计 1,001,460 美元 1,072,989 美元

STOCKHOLDERS' EQUITY Common stock, $3.00 par value Authorized: 40,000,000 shares Outstanding: 1975-28,295,460shares; 1974-28,188,185shares 84,886 84,565 Preferred stock, $100 par value issuable in series Authorized: 500,000 shares (none issued) — . — Additional paid-in capital 139,504 135,898 Retained earnings 386,601 365,248 TOTAL STOCKHOLDERS' EQUITY 610,991 585,711 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $1,001,460 $1,072,989

见合并财务报表附注。

See accompanying notes to consolidated financial statements.

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21

盈利与留存收益(除每股数据外,金额单位:千美元)摩托罗拉公司及其子公司,截至 12 月 31 日止年度 1975 年 1974 年

Earni and Retained Earnings (Dollars in thousands, except per share data) Motorola, Inc. and Subsidiaries, Years Ended December 31 1975 1974

销售额及其他收入 1,311,771 美元 1,367,171 美元

制造成本及其他销售成本 850,370 878,675

销售、服务及管理费用 311,998 284,241

厂房与设备折旧 50,546 43,456

利息及公司债折价摊销、费用与溢价,净额 20,387 27,201

总成本及其他费用 1,233,301 1,233,573

持续经营税前收益 78,470 133,598

美国及其他国家所得税,扣除投资税收抵免(1975 年 2671 美元;1974 年 4639 美元) 33,951 55,082

州所得税(美国) 3,392 5,604

所得税合计 37,343 60,686

持续经营收益 41,127 72,912

已终止业务经营亏损(扣除相关税收优惠 2227 美元) — (2,184)

净收益 41,127 70,728

年初留存收益 365,248 311,393

已宣告现金股息(每股:1975 年 0.70 美元;1974 年 0.60 美元) (19,774) (16,873)

年末留存收益 386,601 美元 365,248 美元

SALES AND OTHER REVENUES $1,311,771 $1,367,171 Manufacturing and other costs of sales 850,370 878,675 Selling, service and administrative expense 311,998 284,241 Depreciation of plant and equipment 50,546 43,456 Interest and amortization of debenture discount, expense and premium, net 20,387 27!201_ Total costs and other expenses 1,233,301 1,233,573 Earnings from continuing operations before income taxes 78,470 133,598 United States and other nations' income taxes net of investment credit of $2,671 in 1975; $4,639 in 1974 33,951 55,082 State income taxes (U.S.) 3,392 5,604 Total income taxes 37,343 60,686 EARNINGS FROM CONTINUING OPERATIONS 41,127 72,912 Loss from operations of discontinued businesses (reduced by related tax benefits of $2,227) — (2,184) Net earnings 41,127 70,728 Retained earnings at beginning of year 365,248 311,393 Cash dividends declared (per common share: 1975, $.70; 1974, $.60) (19,774) (16,873) Retained earnings at end of year $ 386,601 $ 365,248

持续经营业务的每股收益 1.46 美元 2.60 美元

每股净收益 1.46 2.52

EARNINGS PER SHARE FROM CONTINUING OPERATIONS $ 1.46 $ 2.60 Net earnings per share 1.46 2.52

实收资本(单位:千美元)

Paid-in Capital (Dollars in Thousands)

摩托罗拉公司及其子公司,截至 1975 年 12 月 31 日和 1974 年 12 月 31 日的年度报告

Motorola, Inc. and Subsidiaries, Years Ended December 31 1975 1974

年初余额 135,898 美元 128,210 美元 股票期权计划 1,032 5,048 4.5% 可转换担保债券的转换(本金:1975 年,3,226 美元;1974 年,3,579 美元) 2,444 2,640 附属公司权益变动 130 — 年末余额 139,504 美元 135,898 美元

Balance at beginning of year $ 135,898 $ 128,210 Share option plans 1,032 5,048 Conversion of 41/2% convertible guaranteed debentures, (principal amount: 1975,$3,226; 1974, $3,579) 2,444 2,640 Equity change in affiliate 130 — Balance at end of year $ 139,504 $ 135,898

见合并财务报表附注。

See accompanying notes to consolidated financial statements.

(单位:千美元) 摩托罗拉公司及其子公司,截至 12 月 31 日止年度 1975 年 1974 年 资金来源: 持续经营净利润 4112.7 万美元 7291.2 万美元 加非现金费用: 折旧 5054.6 万美元 4345.6 万美元 递延债券折价、费用及溢价摊销(净额) 28.5 万美元 36.2 万美元 持续经营提供资金 9195.8 万美元 1.1673 亿美元 已终止经营净亏损 (218.4 万美元) 加非现金费用——折旧 50.2 万美元

(Dollars in Thousands) Motorola, Inc. and Subsidiaries, Years Ended December 31 1975 1974 SOURCES OF FUNDS: Net earnings from continuing operations $ 41,127 $ 72,912 Add non-cash charges: Depreciation 50,546 43,456 Amortization of deferred debenture discount, expense and premium, net 285 362 Funds provided from continuing operations 91,958 116,730 Net losses of discontinued operations (2,184) Add non-cash charge—depreciation 502

用于已终止业务的资金 (1,682) 经营提供的资金 91,958 115,048

Funds used by discontinued operations (1,682) Funds provided from operations 91,958 115,048

应付票据及长期债务的当期到期部分增加额 23,814 应收账款减少额 17,747 16,911 存货减少额 54,659 9,422 厂房及设备(含工装)的处置及其他变动,净额 7,709 18,908 普通股发行 3,927 8,375 资金来源合计 176,000 192,478 资金用途:应付票据及长期债务的当期到期部分减少额 35,843 固定资产支出(含 1975 年收购子公司 115.3 万美元;1974 年 381.7 万美元)71,253 135,018 长期债务减少额 28,626 2,528 股息 19,774 16,873 其他用途,净额 9,184 32,849 资金用途合计 164,680 187,268 资金净增加额 11,320 5,210 现金及短期投资 年初余额 52,454 47,244 年末余额 63,774 美元 52,454 美元 请参见合并财务报表附注。

Increase in notes payable and current maturities of long-term debt 23,814 Decrease in receivables 17,747 16,911 Decrease in inventories 54,659 9,422 Disposals and other changes of plant and equipment (and tooling), net 7,709 18,908 lssuance*of common stock 3,927 8,375 Total sources of funds 176,000 192,478 USES OF FUNDS: Decrease in notes payable and current maturities of long-term debt 35,843 Fixed assets expenditures (includes subsidiaries acquired 1975, $1,153; 1974, $3,817) 71,253 135,018 Decrease in long-term debt 28,626 2,528 Dividends 19,774 16,873 Other uses, net 9,184 32,849 Total uses of funds 164,680 187,268 NET INCREASE IN FUNDS 11,320 5,210 Cash and short-term investments Beginning of year 52,454 47,244 End of year $ 63,774 $ 52,454 See accompanying notes to consolidated financial statements.

会计师报告 皮特、马威克、米切尔公司 注册会计师 地址:伊利诺伊州芝加哥市南河滨广场 222 号,邮编 60606

Accountants' Report PEAT, MARWICK, MITCHELL & CO. Certified Public Accountants 222 South Riverside Plaza Chicago, Illinois 60606

摩托罗拉公司董事会及各位股东:

我们认为,上述合并财务报表公允地反映了摩托罗拉公司及其子公司于 1975 年 12 月 31 日和 1974 年 12 月 31 日的财务状况,以及截至该日止各年度的经营成果和财务状况变动情况,符合公认会计原则,且各年度间应用基础一致。我们的审计系依据公认审计准则进行,包括在当时情况下我们认为必要的对会计记录的抽查及其他审计程序。

皮特-马威克-米切尔会计师事务所

1976 年 2 月 12 日

The Board of Directors and Stockholders of Motorola, Inc.: In our opinion, the aforementioned consolidated financial We have examined the consolidated balance sheets of Motorola, statements present fairly the financial position of Motorola, Inc. and Inc. and Subsidiaries as of December 31,1975 and 1974, and the Subsidiaries at December 31, 1975 and 1974, and the results of related statements of consolidated earnings and retained earnings, their operations and changes in their financial position for the years additional paid-in capital and changes in financial position for the then ended, in conformity with generally accepted accounting years then ended. Our examination was made in accordance with principles applied on a consistent basis. generally accepted auditing standards, and accordingly included such tests of the accounting records and such other auditing PEAT, MARWICK, MITCHELL & CO. procedures as we considered necessary in the circumstances. February 12, 1976

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合并财务报表附注 1. 会计政策:以下是编制这些合并财务报表所使用的重大会计政策摘要,这些政策符合公认会计原则。合并:合并财务报表包括公司及所有控股子公司的账目。所有重要的公司间账目和交易已在合并中抵销。

Notes to consolidated Financial Statements 1. ACCOUNTING POLICIES: Following is a summary of significant accounting policies used in the preparation of these consolidated financial statements, which policies are in accordance with generally accepted accounting principles. CONSOLIDATION: The consolidated financial statements include the accounts of the company and all majority-owned subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation.

国际业务该公司在美国境外运营的账目已按如下方式折算:厂房及

INTERNATIONALThe accounts of the company's operations outside the United States have been translated as follows: plant and

设备按购置时的现行汇率折算;其他资产

equipment at currency rates prevailing when acquired; other assets

负债账户按年末汇率折算;经营账户按当年平均汇率折算,折旧费用除外,折旧按相关资产的历史汇率折算。1975 年净汇兑收益为 111.9 万美元(1974 年为 33.9 万美元)。计入 1975 年和 1974 年收益的汇兑收益分别为 236.9 万美元和 8.9 万美元,其中包含递延汇兑收益的净变动。截至 1975 年 12 月 31 日,不存在递延汇兑收益(1974 年为 125 万美元)。公司预计在 1976 年采用财务会计准则委员会发布的新外币折算程序时,不会对收益产生重大影响。公司在美国以外子公司及联营企业的未分配收益中享有的权益,截至 1975 年 12 月 31 日已计入合并留存收益,金额为 3960 万美元(1974 年为 3940 万美元)。其中部分收益若进行分配,可能需在美国缴税;然而,公司计划将这些收益永久投资于美国以外的业务运营。

and liabilities at year-end rates; and operating accounts at rates prevailing during the year except depreciation charges which are translated at the historic rates of the related assets. The net currency translation gain for 1975 was $1,119,000 ($339,000 in 1974). The translation gains credited to earnings in 1975 and 1974 were $2,369,000 and $89,000, respectively, including net changes in deferred translation gains. There were no deferred translation gains at December 31,1975, ($1,250,000 in 1974). The company expects no significant impact on earnings when it adopts (in 1976) the new foreign currency translation procedures issued by the Financial Accounting Standards Board. The company's equity in undistributed earnings of non-U.S. subsidiaries and affiliates included in consolidated retained earnings December 31, 1975 amounted to $39,600,000 ($39,400,000 in 1974). Gertain of these earnings may be taxable in the United States upon distribution; however, it is intended that these earnings be permanently invested in operations outside the United States and

因此,未为美国税项计提任何准备。

accordingly, no provision has been made for United States taxes.

存货存货按平均成本与市价孰低法计价

INVENTORIESInventories are valued at the lower of average cost

(这是按先进先出法大致计算的)

(which approximates computation on a first-in, first-out basis) or

市场中,在产品和生产原料的市场价值以重置成本计算,产成品则以可变现净值计算。

market. Market value of work in process and production materials is represented by replacement cost and for finished goods by net realizable value.

所得税公司基于财务报表口径的利润计提所得税。部分损益项目在确认时间上与税务抵扣口径存在差异,这些差异的税务影响在合并资产负债表中体现为未来所得税收益。投资税

INCOME TAXThe company provides for income taxes based on income reported for financial statement purposes. Certain charges to earnings differ as to timing from those deducted for tax purposes The tax effects of these differences are reflected in the consolidat balance sheets as Future Income Tax Benefits. Investment tax

贷项记为所得税费用的抵减项,在

credits are recorded as a reduction of income tax expense in the

该资产投入使用的年份。

year that the related assets are placed in service.

厂房与设备厂房与设备按成本入账。已出售、报废或已足额计提折旧的财产,其相关成本与累计折旧从账目中清除,净差额扣除处置所得后的金额计入当期经营。折旧按估计使用寿命计提,1953 年 12 月 31 日之后取得的资产一般采用余额递减法,此前取得的资产采用直线法。出于所得税目的,公司选择采用类别寿命资产折旧区间制度(ADR),允许加速折旧。账面折旧与税务折旧差额的税收影响,已在所附合并财务报表中作为递延所得税列示。

PLANT AND EQUIPMENTPlant and equipment is stated at cost. The related cost and accumulated depreciation on property sold, retired or fully depreciated are cleared from the accounts with the net difference, less any amount realized from disposals, reflected i current operations. Depreciation is provided on the basis of the estimated useful lives generally by the declining balance method for items acquired subsequent to December 31, 1953, and by the straight-line method for items acquired prior to that date. For inco tax purposes, the company has elected the provisions of the Class Life Asset Depreciation Range System (ADR) permitting accelerated depreciation. The tax effect of the difference between book and tax depreciation has been provided as deferred income taxes in the accompanying consolidated financial statements.

债券折价、费用与溢价:递延债券折价、费用和溢价按未摊销成本计入杂项资产。摊销按债券存续期以直线法计入费用。股票期权:股票期权行权时,收到的款项按所发行股份的面值计入普通股账户,超出部分计入额外实收资本。公司因期权持有人对已行权的合格股票期权作不符合条件的处置而获得的税收利益,计入额外实收资本。

DEBENTURE DISCOUNT, EXPENSE AND PREMIUM: Deferred debenture discount, expense and premium are included in Sundry Assets at unamortized cost. Amortization is being charged to expense over the terms of the debentures by the straight-line method. SHARE OPTIONS: When share options are exercised, the proceeds received are credited to the common stock account to the extent of the par value of shares issued, and the excess is credited to Additional Paid-in Capital. The tax benefit the company receives from disqualifying dispositions by optionees of exercised qualified share options is credited to Additional Paid-in Capital.

产品和服务的保修预计的费用及相关成本重新评估后……

PRODUCT AND SERVICE WARRANTIESAnticipated costs re

与产品和服务保修相关的负债在(负债发生时)入账。

lated to product and service warranties are recorded at the time of

产品的销售。每股收益:每股收益按日均流通股数计算。2. 国际业务:截至 1975 年 12 月 31 日和 1974 年 12 月 31 日,美国境外合并运营的净资产分别为 1.312 亿美元和 1.349 亿美元。美国公司的出口销售,以及境外持续运营的销售及其他收入,分别占 1975 年和 1974 年合并总额的 29% 和 28%。

the sale of the products. EARNINGS PER SHARE: Earnings per share are calculated on the average daily shares outstanding. 2. INTERNATIONAL OPERATIONS: At December 31, 1975, and 1974, net assets of consolidated operations outside the United States aggregated $131,200,000 and $134,900,000 respectively. Export sales of U.S. companies, and sales and other revenues of continuing operations outside the United States, were 29% and 28% respectively, of 1975 and 1974 consolidated amounts.

3. 长期债务:截至 12 月 31 日的长期债务构成如下:1975 年 1974 年(千美元)美国以外的债务:

3. LONG-TERM DEBT: Long-term debt at December 31 consisted of the following: 1975 1974 (Dollars in Thousands) Debt outside the United States:

到期日为 41/2% 的可转换担保债券

41/2% convertible guaranteed debentures due

1983 年 7 月 1 日 926.1 万美元 1248.7 万美元 8% 保证偿债基金债券,1987 年 3 月 1 日到期 2500 万 2500 万

July 1, 1983 $ 9,261 $ 12,487 8% guaranteed sinking fund debentures due March 1, 1987 25,000 25,000

应付票据(一般按当期最优贷款利率计息),分期偿还至 1985 年,金额为 978.8 万美元,上一财年为 1292.9 万美元。

Notes payable (generally at prevailing prime rates) due in installments to 1985 9,788 12,929

美国债务:由银行循环信贷承诺支持的商业票据(1974 年循环信贷票据)52,890 笔,金额 7.5 亿美元,1986 年 4 月 1 日到期的 43/4% 信用债券(扣除公司为偿债基金持有部分,1975 年为 93.1 万美元,1974 年为 100 万美元)23,069 笔,金额 2400 万美元。

Debt in the United States: Commercial paper supported by revolving credit commitments from banks (1974 revolving credit notes) 52,890 75,000 43/4% debentures due April 1, 1986 (net of debentures held by the company for sinking fund payments, $931,000 in 1975, $1,000,000 in 1974) 23,069 24,000

4%% 分期年度偿还的票据

4%% notes due in annual installments to

1976 年长期债务为 500 万美元,1975 年为 1000 万美元。1976 年到期债务为 12.0508 万美元,1975 年为 15.0416 万美元。扣除计入流动负债的当期到期债务 132.4 万美元(1975 年为 260.6 万美元),净长期债务为 11.9184 万美元(1975 年为 14.781 万美元)。

1976 500 1,000 $120,508 $150,416 Less current maturities, included in current liabilities 1,324 2,606 Net long-term debt $119,184 $147,810

4 1/2% 可转换担保债券(由摩托罗拉国际发展公司发行)可按每 1000 美元本金面额兑换 25.2 股摩托罗拉公司普通股,具体兑换比例在某些情况下可作调整,债券本金和利息由摩托罗拉公司提供担保。该债券可在不同日期按赎回价格赎回,赎回价格从本金的 102.5% 逐步降至 100%。1975 年,有 322.6 万美元的债券

The 41/2% convertible guaranteed debentures (issued by Motorola International Development Corporation) are convertible into common stock of Motorola, Inc., at the rate of 25.2 shares for each $1,000 principal amount, subject to adjustment in certain events, and are guaranteed as to the payment of principal and interest by Motorola, Inc. The debentures are redeemable at various dates at redemption prices reducing from 102.5% to 100% of the principal amount thereof. In 1975, $3,226,000 in debentures

(1974 年为 357.9 万美元)转换为 81,285 股(1974 年为 90,176 股)。截至 1975 年 12 月 31 日,为摩托罗拉公司(Motorola, Inc.)普通股预留的股份共有 233,444 股(1974 年为 314,729 股),用于……

($3,579,000 in 1974) were converted into 81,285 shares (90,176 in 1974). At December 31, 1975, there were 233,444 shares (314,729 shares in 1974) of Motorola, Inc. common stock reserved for is-

这些债券转换而发行的股份。8% 有担保的偿债基金债券(由摩托罗拉发行)

suance upon the conversion of these debentures. The 8% guaranteed sinking fund debentures (issued by Motorola

国际资本公司(International Capital Corporation)发行的债券自 1977 年 3 月 1 日起可在不同日期赎回,赎回价格从本金的 102% 递减至 100%。自 1977 年 3 月 1 日起,每年需进行递增式的偿债基金支付,累计金额足以在到期前偿还本期债券的 76%。该债券的本金和利息支付由摩托罗拉公司(Motorola, Inc.)提供担保。根据循环信贷协议的条款,公司有权在 1976 年 12 月 31 日或之前将商业票据转换为四年期分期贷款,利率为当时通行的优惠商业利率加 1/4%,前两年适用,后两年加 1/2%。公司计划在 1976 年期间维持循环信贷的可用性,因此该债务归类为长期债务。循环信贷协议限制了现金股息的支付。

International Capital Corporation) are redeemable at various dates beginning after March 1, 1977, at redemption prices reducing from 102% to 100% of the principal amount thereof. Annual sinking fund payments are required beginning March 1, 1977, in progressive amounts sufficient to retire 76% of the issue prior to maturity. The issue is guaranteed as to payment of principal and interest by Motorola, Inc. Under the terms of the revolving credit agreement, the company has the option of converting the commercial paper to a four-year installment loan on, or prior to, December 31, 1976, at the then prevailing prime commercial rate of interest plus 1/4% for the first two years and !/2% for the last two years. It is the intention of the company to maintain the availability of the revolving credit during 1976 and, therefore, the debt is classified as long-term debt. The revolving credit agreement restricts the payment of cash

股息。1975 年 12 月 31 日,留存收益为 11128.6 万美元,

dividends. At December 31, 1975, $111,286,000 of retained earn-

该公司在股息支付方面不受限制。同时,这也要求……

ings was not restricted as to dividend payments. It also requires the

公司维持合并营运资本(按定义)的规模,以

company to maintain consolidated working capital (as defined) of

不少于 2.75 亿美元。

not less than $275,000,000.

4. 所得税:截至 1975 年 12 月 31 日及 1974 年度的所得税拨备如下:1975 年 1974 年(千美元) 当期:美国 2370.4 万美元 3617.9 万美元 其他国家 650.3 万美元 1289.8 万美元 州所得税(美国) 339.3 万美元 560.4 万美元 当期合计 3360.0 万美元 5468.1 万美元 递延 374.3 万美元 600.5 万美元 所得税总额 3734.3 万美元 6068.6 万美元。

4. INCOME TAXES: Income taxes provided for the years ended December 31, 1975, and 1974, are as follows: 1975 1974 (Dollars in Thousands) Current: United States $23,704 $36,179 Other Nations 6,503 12,898 State income taxes (U.S.) 3,393 5,604 Total current 33,600 54,681 Deferred 3,743 6,005 Total income taxes $37,343 $60,686

所得税总额与美国联邦法定所得税率 48% 存在差异。造成这一差异的主要原因包括:

Total income taxes differ from the statutory U.S. Federal income tax rate of 48%. The principal reasons for this difference are

reflected below:

reflected below:

1975 1974

1975 1974

法定美国联邦税率 48.0% 48.0%

Statutory U.S. Federal rate 48.0% 48.0%

税率变动因素:

其他国家盈利产生的税收,扣除无税收优惠及免税期的亏损业务后净额   10.5  2.7

波多黎各免税期产生的税收优惠                  (7.8) (3.8)

投资抵免                            (3.4) (3.5)

州所得税                             2.2   2.2

合并墨西哥部分公司产生的税收优惠                (1.4) (0.7)

其他                               (0.5)  0.5

实际税率                             47.6% 45.4%

lncrease/(decrease) in tax rate resulting from: Taxes on earnings in other nations, net of loss operations with no tax benefits and tax holidays 10.5 2.7 Tax benefits arising from tax holiday in Puerto Rico (7.8) (3.8 Investment credits (3.4) (3.5 State income taxes 2.2 2.2 Tax benefits derived from consolidation of certain Mexican corporations (1.4) (.7 Other .' (.5) .5 Effective tax rate 47.6% 45.4%

账目中的所得税是基于其中记录的收益计提的。某些时间性差异依然存在,这些差异

Income taxes have been provided in the accounts based upon income recorded therein. Certain timing differences exist which

导致当期实际应缴所得税与计提金额产生差异的主要项目如下:1975 1974 单位:千美元

cause the current income taxes actually payable to differ from the amount provided. The principal items are as follows: 1975 1974 N (Dollars in Thousands)

计税口径折旧与财务报表口径折旧的差额:1440 美元,960 美元;(增加)/减少项:保修准备金(207),1962 美元;休假准备金(155),1220 美元;存货准备金 861,883 美元;激励奖金计划 406,423 美元;美国国税局审计时间差异回转 660,——其他净额 738,557 美元;合计 1743 美元,6005 美元。

Difference between depreciation recorded for income tax purposes and financial statement purposes $1,440 $ 960 (IncreaseJ/decrease in: Warranty reserves (207) 1,962 Vacation reserves (155) 1,220 Inventory reserves 861 883 Incentive bonus plan 406 423 IRS audit timing reversals 660 — Other—net 738 557 Total 1,743 $6,005

公司截至 1973 年 12 月 31 日的联邦所得税申报表已经过美国国税局的审查。

The company's Federal Income Tax Returns have been examined by the Internal Revenue Service through December 31, 1973.

5. 股票期权计划:根据公司的员工持股

5. SHARE OPTION PLAN: Under the company's Employee Share

期权计划,普通股股票可供认购。

Option Plans, shares of common stock have been made available

公司向员工授予的合格或非合格期权

for qualified or non-qualified option to employees of the company

以及某些子公司。期权的授予价格不得低于

and certain subsidiaries. Options may be granted at not less than

授予日当日的公允价值计算,自原授予日起一年后方可行权。合格期权于五年期满失效,非合格期权于十年期满失效。1974 年间,根据期权持有人的书面要约,1972 年计划项下的既有期权被取消,并发放了同等股数、非合格性质的替代期权(于 1984 年 11 月 11 日到期)。替代期权的行权价格不低于授予日当日股票的公允价值。股票期权数据汇总如下:1975 年 1974 年年初未行使期权 791,703 968,698 新增授予期权 307,335 6,850 已行使期权(25,990)(138,585 因雇佣终止而失效的期权

fair market value on the dates of grants, and become exercisable one year from the dates of original grants. Qualified options expire at the end of five years and non-qualified options expire at the end of ten years. During 1974, pursuant to written offers from optionees, existing options under the 1972 plan were cancelled, and replacement, non-qualified options (expiring November 11, 1984) were granted for the same numbers of shares which were subject to the cancelled options. The exercise prices of the replacement options were not less than the fair market value of the shares on the dates of grants. Data on share options are summarized below: 1975 1974 Options outstanding beginning of year 791,703 968,698 Additional options granted 307,335 6,850 Options exercised (25,990) (138,585 Options terminated for discontinued employ-

股份期权因取消并重新授予而终止 ——(611,575 股)

ment (42,555) (45,180 Options terminated for cancellation and regrant — (611,575

重新授予的期权——611,575 份;失效的期权——(8

Options regranted — 611,575 Options expired — (8

年末未行权期权 1030493 份 791703 份

为未来可能授予期权预留的股份 299995 股 564775 股

预留股份合计 1330488 股 1356478 股

Options outstanding end of year 1,030,493 791,703 Shares reserved for possible future option grants 299,995 564,775 Total shares reserved 1,330,488 1,356,478

流通在外期权的总行权价格 4902.7 万美元 3605.3 万美元;可行使期权的总行权价格 3317.7 万美元 3575.4 万美元。

Aggregate exercise price of outstanding options $49,027,000 $36,053,000 Aggregate exercise price of exercisable options $33,177,000 $35,754,000

1975 年行权的期权行权价为每股 31.95 美元至 46.25 美元(1974 年为 28.313 美元至 42.720 美元)。

Options exercised during 1975 were at per share prices of $31.95 to $46.25 ($28.313 to $42.720 in 1974).

6. 或有事项:公司是 1974 年 9 月 20 日 Zenith Radio Corporation(“Zenith”)在美国宾夕法尼亚州东区联邦地区法院提起的诉讼中 21 名被告之一。所有其他被告均为日本电视制造商或此类日本公司的美国子公司。Zenith 的诉状指控共谋及违反美国反垄断和反倾销法的其他行为。诉状还依据美国反垄断法,对日本松下电器产业株式会社的子公司(与该等子公司合称“MEI”)收购摩托罗拉消费产品事业部家用电视接收机业务的部分资产和业务提出质疑。(见附注 7,涉及终止经营业务。)在该收购完成前,美国司法部应摩托罗拉和 MEI 的请求,调查了该交易的反垄断影响。调查期间,司法部获悉 Zenith 对该出售的反对意见。司法部未采取法律行动阻止该出售。

6. CONTINGENCIES: The company is one of 21 defendants named in a lawsuit commenced on September 20, 1974 by Zenith Radio Corporation ("Zenith") in the United States District Court for the Eastern District of Pennsylvania. All other defendants are either Japanese television manufacturers or United States subsidiaries of such Japanese corporations. Zenith's complaint alleges conspiracies and other violations of the U.S. antitrust and antidumping laws. The complaint also challenges, under the U.S. antitrust laws, the purchase by subsidiaries of Matsushita Electric Industrial Co., Ltd. of Japan (collectively with such subsidiaries, "MEI") of certain of th assets and business of Motorola's Consumer Products Division home television receiver business. (See note 7 relating to discontinued operations). Prior to the consummation of such purchase, the U.S. Department of Justice, at the request of Motorola and MEI, investigated the antitrust implications of the transaction. During such investigations, the Department of Justice was advised by Zenith of Zenith's objections to the sale. The Department of Justice took no legal action to prevent the sale.

针对所有此类指控的违规行为,Zenith 声称经济损失总额超过 3 亿美元(并主张三倍赔偿)。它要求法院对被告共同及分别判决该金额的赔偿,外加诉讼费用及原告律师费。同时,它还要求 MEI 剥离从 Motorola 购得的资产。

For all such alleged violations Zenith claims monetary damages in the aggregate of more than $300 million (and the trebling of that amount). It seeks judgment against the defendants jointly and individually in that amount plus costs and plaintiff's attorney's fees. It also seeks divestiture by MEI of the assets purchased from Motorola.

如果该收购导致法院下令剥离资产或对 MEI 判处罚款,摩托罗拉已同意在有限范围内分担 MEI 遭受的部分经济损失。根据此协议,摩托罗拉对 MEI 承担的最高损失责任为 2000 万美元。管理层认为,公司自始至终行为得当,并将否认 Zenith 所指控的任何共谋或其他违法行为。公司还涉及正常经营过程中产生的其他多起诉讼和索赔,并根据回购及其他协议承担义务,这些协议主要与销售融资相关。管理层认为,这些事项的最终解决不会对公司的业务或财务状况产生重大不利影响。

In the event a divestiture is ordered or litigation damages are assessed against MEI arising out of such purchase, Motorola has agreed to share to a limited extent certain of the dollar loss, if an incurred by MEI. The maximum loss for which Motorola could be responsible to MEI under this agreement is $20 million. Management believes that the company has acted properly throughout and will deny any conspiracy or other violation of law alleged by Zenith. The company is a defendant in various other suits and claims which arise in the normal course of business and is obligated under repurchase and other agreements principally in connection with the financing of sales. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on the business or financial position of the company.

第七项:已终止业务:1974 年 5 月 28 日,摩托罗拉

7. DISCONTINUED OPERATIONS: On May 28, 1974, Motorola

售予松下电器产业株式会社旗下某些子公司。

sold to certain subsidiaries of Matsushita Electric Industrial Co., Lt

一家日本企业,收购了摩托罗拉消费产品事业部家用电视机业务的部分资产。该业务的销售价格尚未最终确定,因为双方在适用于产品及服务保修义务的金额上存在分歧,该分歧目前正处于仲裁程序之中。公司预计,在销售价格确定之后,处置所得净收益(包括未出售给松下电器的部分资产处置所得净收益)扣除自 1974 年 3 月 12 日之后清算停产业务所产生的经营亏损及费用,将导致一项净损失(金额不被视为重大),该损失将在确定时记为一次性损失。停产业务的经营亏损包括

a Japanese corporation, certain of the assets of Motorola's Consumer Products Division home television receiver business. The sales price of the business has not been finally determined because of a disagreement between the parties with respect to the amount applicable to the Product and Service Warranty obligations, which disagreement is currently the subject of an arbitration proceeding. The company expects that after the sales price is so determined, the net proceeds from the disposition (including the net proceeds from the disposition of certain assets not sold to Matsushita) less operating losses and expenses incurred subsequent to March 12, 1974 in winding up the discontinued businesses, will result in a net loss (not deemed to be significant in amount) which will be recorded as a non-recurring loss when determined. The loss from operations of the discontinued businesses includes

除消费品部门中正在继续生产的部分特殊产品外,其余业务均已停产。1974 年的 218.4 万美元亏损覆盖了截至 1974 年 3 月 12 日的期间。同期停产业务的销售额为 3786.1 万美元。8. 员工福利计划:高管激励计划规定,公司及部分子公司可将其年度合并税前利润(按定义)的最多 4% 用于支付现金奖励。此类奖励,除 1000 美元及以下的金额外,通常分五年等额年度分期支付,并通常以获奖者持续受雇为条件。1975 年和 1974 年分别为此类奖励计提了 140.8 万美元和 100 万美元,分别占定义利润的 4% 和 1.3%。1975 年,针对 1974 年业绩发放的奖励为 208.3 万美元(1974 年针对 1973 年业绩发放的奖励为 317.6 万美元)。针对 1975 年业绩的奖励尚未确定。截至 1975 年 12 月 31 日,为这些奖励预留的金额为 253.2 万美元(1974 年为 320.7 万美元)。

all of the Consumer Products Division except for certain specialized products which are being continued. The loss of $2,184,000 in 1974 covers the period through March 12, 1974. Sales of the discontinued businesses were $37,861,000 for the same period. 8. EMPLOYEE BENEFIT PLANS: An Executive Incentive Plan specifies that the company and certain subsidiaries may provide up to 4% of their annual consolidated pre-tax earnings (as defined) for the payment of cash incentive awards. Such awards are payable, except for awards of $1,000 or less, generally in equal annual installments over a period of five years and are generally subject t the recipient's continued employment. Amounts of $1,408,000 and $1,000,000 were provided in 1975 and 1974 for such awards, representing 4% and 1.3% respectively, of defined earnings. In 1975, awards of $2,083,000 were made for 1974 performance ($3,176,000 in 1974 for 1973 performance). Awards for 1975 performance have not yet been determined. At December 31, 1975, $2,532,000 was reserved and available for such awards ($3,207,000 in 1974).

公司及其部分子公司设有员工利润分享计划,所有符合条件的员工均参与其中。根据该计划,基于税前利润(如所定义)的一定比例计提的利润分享基金,在美国及其他国家的缴款额,1975 年为 909.8 万美元,1974 年为 1806 万美元(其中 121.5 万美元涉及已终止经营的业务)。

The company and certain subsidiaries have contributory profit sharing plans in which all eligible employees participate. The contributions to profit sharing funds in the United States and other nations, based upon percentages of pre-tax earnings, as defined, were $9,098,000 in 1975, and $18,060,000 (including $1,215,000 applicable to discontinued operations) in 1974.

公司及部分子公司设有一项自愿性、缴费型养老金计划,公司政策按应计基础拨付养老金成本:1975 年为 470.5 万美元,1974 年为 330 万美元(含适用于已终止业务的 5.4 万美元)。截至 1974 年 12 月 31 日,即最近一次精算测定日期,既定受益权已全额拨付。看来《1975 年雇员退休收入保障法》不会导致养老金成本显著增加。若计划项下每年实际应付金额不足高管退休时工资率的 40%,公司有意(在特定资格和条件下)进行补充支付,使年度支付总额达到高管退休时工资率的 40%(对遗孀的支付则为 30%)。公司还规定,向逝世高管的遗孀按高管工资率的 30% 每年支付款项。

The company and certain subsidiaries have a voluntary, contributory pension plan and the company's policy is to fund pension costs as accrued: $4,705,000 in 1975, and $3,300,000 (including $54,000 applicable to discontinued operations) in 1974. At December 31, 1974, date of the latest actuarial determination, vested benefits were fully funded. It appears that no significant increase pension costs will result from the Employee Retirement Income Security Act of 1975. In the event that the amount actually payable annually under the plan does not amount to 40% or more of an officer's rate of salary retirement, it is the intention of the company (subject to certain qualifications and conditions) to make supplementary payments so that the total annual payments will aggregate 40% (or 30% in the case of payments to widows) of the officer's rate of salary at reti ment. The company also provides for annual payments in the amount of 30% of the officer's salary rate to widows of officers wh

公司在职员工去世时,公司会为此计提准备金。

die while in active employment. The company is providing a reserve

对于这些补充赔付,按现行基准处理。

for these supplementary payments on a current basis.

9. 补充数据:持续经营业务项下所有租赁承诺(包括不可取消租赁)的租金支出,1975 年共计 2192.3 万美元,1974 年共计 1782.6 万美元。若将所有融资租赁(主要涉及计算机设备)全部资本化,对净利润的影响微乎其微。与不可取消租赁相关的承诺到期情况如下:1976 年—1212.3 万美元;1977 年—804.6 万美元;1978 年—509.5 万美元;1979 年—247.7 万美元;1980 年—105.4 万美元;1981 年至 1985 年—221.1 万美元;1986 年至 1990 年—15.7 万美元;1991 年至 1995 年—15 万美元;1996 年及以后—225 万美元。研发支出在实际发生时计入运营成本,1975 年为 9847.9 万美元,1974 年为 1.00264 亿美元。

9. SUPPLEMENTARY DATA: Rental expense of continuing operations under all lease commitments (including non-cancellable leases) totaled $20,273,000 in 1975, and $17,826,000 in 1974. If all financing leases (which are principally for computers) were capitalized, the impact on net earnings would be insignificant. Commitments related to non-cancellable leases expire as follows: 1976—$12,123,000; 1977—$8,046,000; 1978—$5,095,000; 1979—$2,477,000; 1980—$1,054,000; 1981-1985—$2,211,000; 1986-1990—$157,000; 1991-1995—$150,000; and 1996 and later $2,250,000. Research and Development expenditures, which are charged against operations as incurred, were $98,479,000 in 1975 and $100,264,000 in 1974.

罗伯特·加尔文公司高管名录

罗伯特·加尔文

董事会主席兼首席执行官

威廉·韦斯

总裁兼首席运营官

约翰·米切尔

执行副总裁兼助理首席运营官

詹姆斯·伯肯斯托克

国际卡尔公司总裁

财务部门

约翰·希基

高级副总裁兼首席财务官

唐纳德·琼斯

副总裁兼助理首席财务官

爱德华·哈蒂

副总裁兼主计长

文森特·劳纳

专利、商标及许可事务副总裁

刘易斯·斯宾塞

副总裁、总法律顾问兼秘书

威廉·米汉

财务主管

霍默·马尔斯

员工部门

亚瑟·尼尔森

高级副总裁兼公司员工部门主管

L. 柯蒂斯·福斯特

副总裁兼工程总监

奥斯卡·库西斯托

副总裁兼市场营销总监

R. 詹姆斯·哈林

副总裁兼规划总监

C. 特拉维斯·马歇尔

副总裁兼政府关系总监

沃尔特·斯科特

副总裁兼制造与设施总监

人力资源部门

本杰明·伯恩

副总裁兼人力资源总监

罗伯特·斯威夫特

副总裁兼助理人力资源总监

跨国业务

利维·卡齐尔

副总裁兼跨国运营总监

数据产品与新业务集团

霍默·马尔斯

高级副总裁兼集团执行官

汽车产品部门

卡尔·林德霍尔姆

高级副总裁兼总经理

通信集团

约瑟夫·米勒

副总裁兼通信集团执行官

杰克·杰曼

副总裁兼助理通信集团执行官

亚瑟·桑德里

副总裁兼通信分销部门总经理

R. 希萨·法默

副总裁兼通信国际部门总经理

克劳德·戴维斯

副总裁兼通信产品部门总经理

马丁·库珀

副总裁兼系统运营总监

政府电子部门

拉尔夫·艾斯纳

副总裁兼总经理

詹姆斯·林西科姆

副总裁兼助理总经理

半导体集团

约翰·韦尔蒂

副总裁兼半导体集团执行官

罗伯特·海克斯

副总裁兼助理半导体集团执行官

厄尔·戈默索尔

副总裁兼制造与生产技术总监

董事

罗伯特·加尔文

董事会主席兼首席执行官

威廉·韦斯

总裁兼首席运营官

约翰·米切尔

执行副总裁兼助理首席运营官

詹姆斯·伯肯斯托克

国际卡尔公司总裁

约翰·希基

高级副总裁兼首席财务官

霍默·马尔斯

高级副总裁兼集团执行官

亚瑟·尼尔森

A. C. 尼尔森公司董事长兼总裁

亚瑟·里斯

退休,曾任摩托罗拉公司执行副总裁

埃尔默·舒尔茨

I.I.T. 研究所董事

沃尔特·斯科特

人力资源副总裁

埃德温·范德维肯

财务与审计委员会主席,摩托罗拉公司

埃尔默·韦弗林

退休,曾任摩托罗拉公司副董事长兼首席运营官

肯尼斯·兹维纳

退休,曾任哈里斯信托储蓄银行董事长兼首席执行官

荣誉董事

丹尼尔·诺布尔

摩托罗拉公司科学顾问委员会主席

ROBERT W.GALVIN CORPORATE WILLIAM J.WEISZ Robert W.Galvin Chairman of the Board and Chief Executive Officer William J.Weisz President and Chief Operating Officer JOHN F. MITCHELL John F. Mitchell Executive Vice President and JAMES W.BIRKENSTOCK Assistant Chief Operating Officer President, Intercal Inc. FINANCE John T. Hickey Senior Vice President and Chief Financial Officer JOHNT. HICKEY Donald R.Jones Vice President and Assistant Chief Financial Officer J.PAULJONES Edward J. Harty Vice President and Controller Vincent J. Rauner Vice President for Patents, Trademarks and Licensing OSCAR P. KUSISTO Lewis D. Spencer Vice President, General Counsel and Secretary STEPHEN L. LEVY William P. Meehan Treasurer HOMER L. MARRS STAFF ARTHUR C.NIELSEN, JR. Stephen L. Levy Senior Vice President and Chief Corporate Staff Offi Chairman and President, L. Curtis Foster Vice President and Corporate Director of Engineering • A. C. Nielsen Company Oscar P. Kusisto Vice President and ARTHUR L. REESE Corporate Director of Marketing Retired, formerly Executive R. James Harring Vice President and Corporate Director of Planning Vice President, Motorola Inc. C. Travis Marshall Vice President and ELMER H. SCHULZ Corporate Director of Government Relations Director, I.IT. Research Institute Walter B.Scott Vice President and Corporate Director of Manufacturing and Facilitie WALTER B. SCOTT HUMAN RELATIONS EDWIN P. VANDERWICKEN Benjamin W. Borne Vice President and Chairman, Finance and Audit Corporate Director of Human Relations Committees, Motorola Inc. Robert N. Swift Vice President and Assistant Corporate Director of Human Relations ELMER H. WAVERING Retired, formerly Vice Chairman MULTINATIONAL and Chief Operating Officer, Levy Katzir Vice President and Corporate Director of Multinational Operations Motorola Inc. KENNETH V. ZWIENER DATA PRODUCTS AND NEW VENTURES GROUP Retired, formerly Chairman and Homer L. Marrs Senior Vice President and Group Executive Chief Executive Officer, AUTOMOTIVE PRODUCTS DIVISION Harris Trust and Savings Bank Carl E. Lindholm Senior Vice President and General Manager COMMUNICATIONS GROUP Joseph F. Miller, Jr. Vice President and Communications Group Executive Jack Germain Vice President and Assistant Communications Group Executive Arthur P. Sundry Vice President and General Manager, Communications Distribution Divisi RhesaS. Farmer, Jr. Vice President and General Manager, Communications International Divis Claude G. Davis Vice President and General Manager, Communications Products Division Martin Cooper Vice President and Director Emeritus: Director of Systems Operations DANIEL E. NOBLE GOVERNMENT ELECTRONICS DIVISION Chairman, Ralph W. Eisner Vice President and General Manager Science Advisory Board, James R. Lincicome Vice President and Assistant General Manager Motorola Inc. SEMICONDUCTOR GROUP John R. Welty Vice President and Semiconductor Group Executive Robert R. Heikes Vice President and Assistant Semiconductor Group Executive Earl R. Gomersall Vice President and Director, Manufacturing and Production Technologies

十年财务摘要(除每股数据外,金额单位均为千美元)

Ten-Year Financial Summary (Dollars in thousands, except per share data)

持续经营业务的经营业绩

销售收入及其他收入

制造及其他销售成本

销售、服务及管理费用

厂房设备折旧

利息及债券折价、费用和溢价的摊销(净额)

总成本及其他费用

税前利润

所得税总额

持续经营业务利润

占销售额百分比

已终止经营业务——利润/(亏损)

净利润

每股数据

持续经营业务每股收益

每股净利润

每股已宣告股息

资产负债表数据

营运资本*

厂房及设备*

长期债务*

股东权益*

比率及其他数据

流动比率*

平均净资产收益率(%)

平均投入资本收益率(短期及长期债务加权益)(%)

员工人数(年末)*

流通股数(平均,千股)

注:1966—1973 年数据未重述以剔除已终止经营业务。

OPERATING RESULTS FROM CONTINUING OPERATIONS SALES AND OTHER REVENUES Manufacturing and other costs of sales Selling, service and administrative expenses Depreciation of plant and equipment Interest and amortization of debenture discount, expense and premium, ne Total costs & other expenses Earnings before taxes on income Total income taxes EARNINGS FROM CONTINUING OPERATIONS PER CENT TO SALES Discontinued operations—profit/(loss) Net earnings PER SHARE DATA Earnings from continuing operations Net earnings Dividends declared BALANCE SHEET DATA Working capital* Property, plant and equipment* Long-term debt* Stockholders' equity* RATIOS AND OTHER DATA Cu rrent ratio* Return on average equity (%) Return on average invested capital (Short- and long-term debt plus equit Employees (yearend)* Shares outstanding (avg. in thousands) M966-1973 data has not been restated to exclude discontinued operations.

管理层对经营报表的讨论与分析

1975 年,持续经营业务的销售及其他收入下降了 4.1%,而 1974 年的销售额较上一年增长了 13.6%。如本报告其他部分所述,半导体集团(下降 23%)和汽车产品部门(下降 12%)的销售额下滑,主要归因于全球范围内的经济低迷。其他业务的销售增长仅部分抵消了这些降幅。1974 年销售额增长 13.6%,是因为公司各大业务板块的销量均有所增加,而同期仅实施了温和的价格上调。

1975 年,制造成本及其他销售成本下降了 3.2%,而 1974 年这类成本较 1973 年增长了 16.3%。1975 年的成本下降与 4.1% 的销售降幅相一致。1974 年的成本上升反映了严重通货膨胀的影响,导致采购原材料价格和人工成本出现非正常上涨,而生产率提升未能完全抵消这些影响。

1975 年,销售、服务及管理费用增长了 9.8%,1974 年则增长了 18.4%。1975 年的费用增长源于通信、汽车、政府电子业务以及……

MANAGEMENT DISCUSSION AND ANALYSIS OF STATEMENTS OF CO Sales and other revenues from continuing operations decreased 4.1% in 1975, while 1974 sales were up 13.6% from the previous year. As stated in other parts of this report, sales declines in both th Semiconductor Group (down 23%) and Automotive Products Division (down 12%) were due principally to depressed economic conditions throughout the world. Sales increases in our other operations only partially offset these reductions. The 1974 sales increase of 13.6% was due to increases in unit volume in each of the major operations of the company as only modest price increases were implemented during that period. Manufacturing and other costs of sales decreased 3.2% in 1975, while such costs increased during 1974 by 16.3% over 1973. The 1975 cost decline is consistent with the sales decrease of 4.1 %. The 1974 increase reflected the impact of severe inflation which produced abnormal increases in purchased materials prices and labor costs, not fully offset by productivity improvements. Selling, service and administrative expenses increased 9.8% in 1975, and 18.4% in 1974. The 1975 results were due to increases in the Communications, Automotive, Government Electronics and

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1975 1974 $1,311,771 1,367,171 850,370 878,675 311,998 284,241 50,546 43,456 20,387 27,201 1,233,301 1,233,573 78,470 133,598 37,343 60,686 41,127 72,912 3.1 5.3 — (2,184) $ 41,127 70,728

1975 1974 $1,311,771 1,367,171 850,370 878,675 311,998 284,241 50,546 43,456 20,387 27,201 1,233,301 1,233,573 78,470 133,598 37,343 60,686 41,127 72,912 3.1 5.3 — (2,184) $ 41,127 70,728

$ 1.46 2.60 $ 1.46 2.52 $ .70 .60

$ 1.46 2.60 $ 1.46 2.52 $ .70 .60

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$ 395,493 412,335 $ 340,844 324,928 $ 119,184 147,810 $ 610,991 585,711

$ 395,493 412,335 $ 340,844 324,928 $ 119,184 147,810 $ 610,991 585,711

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2.60 2.31 6.9 13.1 %) …5.1 9.3 47,000 51,000 28,243 28,085

2.60 2.31 6.9 13.1 %) . . . . 5.1 9.3 47,000 51,000 28,243 28,085

未审计数据。数据产品业务的运营表现远超半导体及其他业务的下降幅度,从而实现了整体增长。此外,公司对两家国际子公司的持股比例提升至 50% 以上,因此,这两家子公司的费用于 1975 年首次合并计入财务报表,导致相关成本较 1974 年增加了 520 万美元。1975 年期间,我们裁减了半导体集团和汽车产品部门的部分行政人员,然而,由于裁员时点及相应的遣散费支出,这些成本削减的全面效果并未在 1975 年完全体现。1974 年成本上升的主要原因包括:通信集团销售费用增加、工资上调,以及当年高通胀率引发的其他成本上涨。厂房及设备折旧较上一期间分别增长了 16.3%(1975 年)和 30.3%(1974 年)。这些增长的根源在于过去三年的固定资产支出:1975 年为 7010 万美元,1974 年为 1.312 亿美元,1973 年为 8450 万美元。利息及摊销费用较 1974 年下降了 25.1%,原因是……

IDATED EARNINGS Data Products operations which more than offset the decreases in the Semiconductor and other operations. In addition, the company increased its ownership to over 50% in two International subsidiaries, as a result, the expenses of these subsidiaries were con solidated for the first time in 1975, and increased these costs by $5.2 million over 1974. During 1975, we reduced the number of administrative personnel in the Semiconductor Group and Automotive Products Division, however, the full impact of these cost redu tions was not reflected in 1975 due to the timing of these cutbacks and the associated severance pay expenses. In 1974, the primary reasons for the increased costs were increased sales expense of the Communications Group, salary increases, and other cost increases due to the high rate of inflation experienced that year. Depreciation of plant and equipment increased 16.3% and 30.3% in 1975 and 1974 respectively, over the previous periods. These increases are the result of fixed asset expenditures during the past three years of $70.1 million in 1975, $131.2 million in 19 and $84.5 million in 1973. Interest and amortization expense declined 25.1% from 1974 due

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1973 1972 1971 1970 1,203,217 901,883 717,177 670,189 755,720 607,695 469,583 451,821 239,994 166,849 155,527 123,435 33,340 28,376 25,028 21,745 16,194 10,299 7,613 9,332 1,045,248 813,219 657,751 606,333 157,969 88,664 59,426 63,856 72,496 41,103 29,878 33,339 85,473 47,561 29,548 30,517 7.1 5.3 4.1 4.6 (3,477) 4,477 2,202 (6,277) 81,996 52,038 31,750 24,240

1973 1972 1971 1970 1,203,217 901,883 717,177 670,189 755,720 607,695 469,583 451,821 239,994 166,849 155,527 123,435 33,340 28,376 25,028 21,745 16,194 10,299 7,613 9,332 1,045,248 813,219 657,751 606,333 157,969 88,664 59,426 63,856 72,496 41,103 29,878 33,339 85,473 47,561 29,548 30,517 7.1 5.3 4.1 4.6 (3,477) 4,477 2,202 (6,277) 81,996 52,038 31,750 24,240

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3.07 1.74 1.10 1.15 2.95 1.91 1.18 .91 .45 - .312 .30 .288

3.07 1.74 1.10 1.15 2.95 1.91 1.18 .91 .45 - .312 .30 .288

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427,715 323,544 256,150 222,117 250,591 200,980 184,219 174,530 150,338 80,302 63,780 65,348 523,481 439,611 375,897 344,085

427,715 323,544 256,150 222,117 250,591 200,980 184,219 174,530 150,338 80,302 63,780 65,348 523,481 439,611 375,897 344,085

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2.43 2.36 2.22 2.39 17.1 11.7 8.2 9.1 13.0 9.0 6.4 7.0 64,000 56,000 49,000 37,000 27,823 27,297 26,822 26,650

2.43 2.36 2.22 2.39 17.1 11.7 8.2 9.1 13.0 9.0 6.4 7.0 64,000 56,000 49,000 37,000 27,823 27,297 26,822 26,650

债务削减总额达 6450 万美元,加之利率下调所致。债务的减少归因于汽车产品部门和半导体集团实施了更为严格的管理控制,以及在……方面的努力。

to reductions in debt totaling $64.5 million and to declining interes rates. The reductions in debt were attributable to the implementation of more stringent administrative controls in both the Automotive Products Division and Semiconductor Group, as well as efforts in

公司其他业务领域也在加强应收账款和存货的管理。1974 年,利息及摊销费用

other areas of the company to achieve improved management over accounts receivable and inventories. In 1974, interest and amortiza-

1974 年,由于利率上升和债务增加,折旧费用较 1973 年增长了 68.0%。公司的整体有效税率从 1973 年的 45.4% 上升。

tion expense increased 68.0% over 1973 due to increases in both the rates of interest and debt during 1974. The company's overall effective tax rate increased from 45.4% in

1974 年,这一比例升至 47.6%,原因是某些国际业务的亏损。

1974, to 47.6% in 1975, due to losses in certain international opera-

部分业务(主要是汽车产品部位于法国昂热的工厂、我们持股 62% 的意大利子公司 Autovox S.p.A.,以及半导体集团在英国的生产设施)未能享受税收优惠。由于上述原因,公司持续经营净利润在 1975 年下降 43.6%,1974 年下降 14.7%。有关经营业绩的进一步评述,可参阅总裁致股东信及本年度报告的其他章节。

tions (principally, the Automotive Products Division's facility in An gers, France, Autovox S.p.A., our 62% owned Italian subsidiary, and the Semiconductor Group's facility in the United Kingdom) for which the company does not receive tax benefits. The net earnings from continuing operations of the company declined 43.6% on 1975, and 14.7% in 1974, due to the reasons stated above. Additional comments on the results of operations may be found in the President's letter and other sections of this Annual Report.

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1969 1968 1967 1966 666,019 559,030 449,926 412,651 437,439 376,972 301,826 280,064 121,211 102,548 76,631 71,498 18,514 15,612 13,237 10,793 11,121 7,731 6,488 4,995 588,285 502,863 398,182 367,350 77,734 56,167 51,744 45,301 42,108 28,954 23,851 20,813 35,626 27,213 27,893 24,488 5.3 4.9 6.2 5.9 (1,833) 1,048 (9,077) 8,465 33,793 28,261 18,816 32,953

1969 1968 1967 1966 666,019 559,030 449,926 412,651 437,439 376,972 301,826 280,064 121,211 102,548 76,631 71,498 18,514 15,612 13,237 10,793 11,121 7,731 6,488 4,995 588,285 502,863 398,182 367,350 77,734 56,167 51,744 45,301 42,108 28,954 23,851 20,813 35,626 27,213 27,893 24,488 5.3 4.9 6.2 5.9 (1,833) 1,048 (9,077) 8,465 33,793 28,261 18,816 32,953

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1.44 1.11 1.14 1.00 1.37 1.15 .77 1.35 .25 .25 .25 .25

1.44 1.11 1.14 1.00 1.37 1.15 .77 1.35 .25 .25 .25 .25

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235,593 176,414 131,358 128,159 167,500 145,582 136,963 127,219 90,306 96,601 65,079 66,744 326,134 238,778 206,286 192,598

235,593 176,414 131,358 128,159 167,500 145,582 136,963 127,219 90,306 96,601 65,079 66,744 326,134 238,778 206,286 192,598

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

2.47 2.08 1.88 1.96 12.6 12.2 14.0 13.7 8.9 7.8 8.9 9.7 45,000 41,000 36,000 36,000 24,656 24,534 24,488 24,417

2.47 2.08 1.88 1.96 12.6 12.2 14.0 13.7 8.9 7.8 8.9 9.7 45,000 41,000 36,000 36,000 24,656 24,534 24,488 24,417

按同类产品划分的销售额

SALES BY SIMILAR CLASSES OF PRODUCTS

(单位:百万美元)1975 1974 1973 1972 1971

(Dollars in Millions) 1975 1974 1973 1972 1971

Communication

Communication

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

产品…… 6.21 亿美元 5.86 亿美元 4.69 亿美元 3.65 亿美元 3.05 亿美元 半导体产品…… 3.48 亿美元 4.54 亿美元 4.19 亿美元 2.86 亿美元 2.30 亿美元

Products . . . . $621 $586 $469 $365 $305 Semiconductor Products . . . . $348 $454 $419 $286 $230

Automotive

Automotive

Products …$126 $144 $144 $101 $ 77

Products . . . . $126 $144 $144 $101 $ 77

半导体产品的销售额,并不包含摩托罗拉自产自用、并入其他产品一同制造并销售的那部分半导体产品的金额。此外,前述汽车产品的销售额中,也未计入 Autovox S.p.A.(一家由摩托罗拉持股 62% 的意大利公司)的销售。

The sales of Semiconductor Products do not include the dollar value of Semiconductor Products manufactured by Motorola and incorporated into other products manufactured and sold by Motorola. In addition, the sales of Autovox S.p.A., a 62% owned Italian corporation, are excluded from the sales of Automotive Products reported above.

主要生产设施分布在:意大利、美国、澳大利亚。具体地点包括:罗马、卡罗尔斯特里姆(伊利诺伊州)、墨尔本、韩国首尔、芝加哥、富兰克林公园、加拿大安大略省的米德兰和柳树谷、马来西亚、昆西(伊利诺伊州)、马萨诸塞州昆西、丹麦、库拉尔朗普尔、腓特烈松、槟城、菲尼克斯、墨西哥瓜达拉哈拉(哈利斯科州)、劳德代尔堡(佛罗里达州)、昂热、墨西哥城、纽约州阿卡德、图卢兹、索诺拉州诺加莱斯、奥斯汀、西德的陶努斯泰因、波多黎各、密苏里州韦伯城、维加巴哈、爱荷华州芒特普莱森特、英国的斯托特福德和沃灵顿(英格兰)、苏格兰东基尔布赖德、南非德兰士瓦省布拉姆利、亚利桑那州奥拉库尔、香港、瑞士、日内瓦。1975 年宣布新建或正在建设中的生产设施位于:以色列特拉维夫、得克萨斯州沃斯堡。

Major facilities in: Italy United States Australia Rome Carol Stream Melbourne Korea Chicago Seoul Franklin Park Canada Lombard Midland and Willowdale, Ontario Malaysia Quincy and Schaumburg, Illinois Denmark Kuala Lumpur Mesa Frederikssund Penang Phoenix Mexico Scottsdale and Tempe, Arizona France Guadalajara, Jalisco Fort Lauderdale, Florida Angers Mexico City Arcade, New York Toulouse Nogales, Sonora Austin West Germany Fort Worth and Seguin, Texas Taunusstein Puerto Rico Webb City, Missouri Vega Baja Mount Pleasant, Iowa Great Britain East Kilbride, Scotland South Africa Motorola Executive Institute in Stotfold and Warrington, England Bramley, Transvaal Oracle, Arizona Hong Kong Switzerland New production facilities were 1 / ^»< • J 1 «N *"v W^ Geneva announced or under construction Israel 1975 in: Tel-Aviv Fort Worth, Texas

汽车产品部门

车载收音机

立体声磁带播放机

交流发电机充电系统

固态点火系统

电子仪表设备

民用波段收音机

通信集团

AUTOMOTIVE PRODUCTS DIVISION Car radios Stereo tape players Alternator charging systems Solid-state ignition systems Electronic instrumentation Citizens band radios COMMUNICATIONS GROUP

移动和便携式调频双向无线电设备

Mobile and portable FM two-way radio

communications systems

communications systems

无线电寻呼系统

Radio paging systems

通信控制中心

Communications control centers

信号与远程控制系统

Signaling and remote control systems

车载电话系统、微波通信系统、医疗通信系统、精密仪器、部件产品、电子指挥与控制系统、移动数据通信系统

Car telephone systems Microwave communications systems Health care communications systems Precision instruments Component products Electronic command and control systems Mobile data communications systems

股东大会:本次股东大会将于 1976 年 5 月 3 日(星期一)举行。会议通知、委托书及委托书说明将于 1976 年 3 月 23 日左右寄送给股东,届时管理层将征集委托投票。

ANNUAL MEETING OF STOCKHOLDERS The annual meeting will be held on Monday, May 3,1976. A notice of the me ing, together with a form of proxy and proxy statement, will be mailed to sto holders on or about March 23, 1976, at which time proxies will be solicited b management.

政府电子部门

固定与卫星通信系统

空间通信系统

战术电子系统

雷达监视与显示系统

定位与导航系统

对抗系统

GOVERNMENT ELECTRONICS DIVISION Fixed and satellite communications systems Space communications systems Tactical electronics systems Radar surveillance and display syst Positioning and navigation systems Countermeasures systems

导弹制导系统

Missile guidance systems

无人机控制系统

Drone control systems

Troposcatter communications

Troposcatter communications

导弹与飞机仪表设备

Missile and aircraft instrumentatio

Secure communications

Secure communications

半导体集团 MOS 及双极型集成电路 半导体芯片 稳压二极管与调谐二极管 射频模块 功率与小型信号晶体管 场效应晶体管(FET) 微波器件 光电子器件 整流器 晶闸管 变容二极管 触发器 抑制器 功能电路 液晶显示器(LCD)

SEMICONDUCTOR GROUP MOS and bipolar integrated circuits Semiconductor chips Zener and tuning diodes RF modules Power and small signal transistors Field effect transistors (FETs) Microwave devices Optoelectronics Rectifiers Thyristors Varactors Triggers Suppressors Functional circuits Liquid crystal displays (LCDs)

股权过户代理与登记机构 哈里斯信托储蓄银行,地址:芝加哥门罗西街 111 号,邮编 60603 第一国民城市银行,地址:纽约华尔街 111 号,邮编 10015

TRANSFER AGENTS AND REGISTRARS Harris Trust and Savings Bank 111 W. Monroe St., Chicago, III. 60 First National City Bank 111 Wall St., New York, N.Y. 10015

其他业务板块:教育影片与教材、酒店/汽车旅馆及医疗团体执业者电子单据通信系统、CRT 显示模块、闭路电视系统、微处理器测试设备、信息显示系统。

OTHER BUSINESSES Educational films and material Hotel/mote! and medical group practitioner electronic man communications systems CRT display modules Closed circuit TV systems Microprocessor test equipment Information display systems

工业过程控制

Industrial process controls

铁氧体和铁芯组件

Ferrite and iron core componen

电子乐器

Electronic musical instruments

equipment

equipment

审计机构:皮特·马威克·米切尔公司(Peat, Marwick, Mitchell & Co.),地址:芝加哥南河滨广场 222 号,邮编 60606。

AUDITORS Peat, Marwick, Mitchell & Co. 222 S. Riverside Plaza Chicago, III. 60606

摩托罗拉 摩托罗拉公司 全球总部 芝加哥市东河路北 5725 号,伊利诺伊州 60631

MOTOROLA Motorola Inc. World Headquarters 5725 N. East River Rd. Chicago, III. 60631

新地址 自 1976 年 4 月 15 日起,摩托罗拉将迁至位于伊利诺伊州绍姆堡的新总部大楼。新地址为:摩托罗拉公司 公司办公室 摩托罗拉中心 1303 E. 阿尔冈昆路 绍姆堡,伊利诺伊州 60196 电话:(312)397-5000 摩托罗拉和 (W) 是摩托罗拉公司的注册商标。

NEW ADDRESS As of April 15, 1976, Motorola will move to its new headquarters building in Schaumburg, Illinois. The new address will be: Motorola Inc. Corporate Offices Motorola Center 1303 E. Algonquin Rd. Schaumburg, III. 60196 Phone:(312)397-5000 Motorola and (W) are registered trademarks of Motorola Inc.

每个财年结束时,摩托罗拉会向证券交易委员会提交一份 Form 10-K 报告,其中包含有关其业务的额外信息。如需获取该报告副本,请致函:Motorola Inc., Corporate Offices, Motorola Center, 1303 E. Algonquin Rd., Schaumburg, III. 60196,收件人为公司秘书。

At the close of each fiscal year, Motorola submits a report on Form 10-K to the Securities and Exchange Commission containing certain additional information concerning its business. A copy of this report may be obtained by addressing your request to the Secretary, Motorola Inc., Corporate Offices, Motorola Center, 1303 E. Algonquin Rd., Schaumburg, III. 60196.

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