约 1992 年 Omaha 春季问答

1992-01-01 · 早期学生问答与投资思想 · 原文约 11908 词
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奥马哈春季会议——沃伦·巴菲特专场

SPRING MEETING IN OMAHA WITH WARREN BUFFETT

“与沃伦·巴菲特共度一晚”文字记录

Transcript of “An Evening with Warren Buffett”

http://www.oquirrhinstitute.org/about-buffett-transcripts.html

http://www.oquirrhinstitute.org/about-buffett-transcripts.html

沃伦·巴菲特:大家可能还记得,去年对内布拉斯加来说不算一个好年份。

Warren Buffett: Last year, as you may remember, was not a good year

是近四年最糟的一年。局面差到

for Nebraska. It was their worst in about four years. It got so bad

我们的教练弗兰克·索利奇在一次类似这样的集会上

that Frank Solich, our coach, was addressing a group like this and he

向我们求助,他说:“我们现在急需一名全卫。

asked for our help and he said, “What we really need is a fullback.

我心目中的理想人选,身高大概 6 英尺 4 英寸,体重 130 磅。”

And the guy I have in mind would be about 6’4″, and weigh 130 lbs.”

他说:“对一个全卫来说,这条件听起来可能有点怪,

He said, “That might seem like kind of an odd requirement for a

但只有这样的体格,才能在我们防线打开缺口时钻过去。”

fullback, but it’s the only kind of guy who could get through the

如果进攻线能撕开一个口子,那是唯一能从人缝里穿过去的人选。”

hole if the line opens up.”

于是我们找到了我们的全卫。内布拉斯加大学有大批学生运动员,

So we found our fullback. We have a lot of student athletes at

前几天我问了其中一位:“你头盔上那个大大的 N 字母代表什么?”

他回答:“知识(Knowledge)。”

Nebraska and I asked one of them the other day, “What does that big N

“你头盔上写着什么?”他回答:“知识。”他猜得相当接近了。

stand for on your helmet?” And he said, “Knowledge.” He was close.

现在我来回答各位的提问。开场前,先容我自问一个。

I’m here to answer your questions. I’ll ask one of them myself.

问题是:“您是怎么参与到施瓦辛格竞选活动中去的?”

It’s “How did you get involved in the Schwarzenegger campaign?” The

答案是:“我在模仿秀里赢了。萨达姆·侯赛因有个替身。”

answer is, “I won a look-alike contest. Saddam Hussein has a double

阿诺德觉得他也需要一个。

and Arnold felt he needed one too.”

州长在讲话中提到了一点,这让我……

The Governor mentioned something in his talk that provided me with a

我有时会被人问到:“我该怎么进入一段

question I sometimes get asked by people: “How do I get into a

婚姻——年轻人问我——我该如何确保自己进入一段

marriage—younger people ask me—how do I make sure I get into a

能持久的婚姻?我在另一半身上看重什么?”这是一个

marriage that will last? What do I look for in a spouse?” It’s an

重要的问题。他们说,我应该寻找幽默、性格、

important question. They say, should I look for humor, character,

聪明、长相这些吗?我告诉他们,“如果你真心想要一段婚姻,能

intelligence, looks? I tell them, “If you really want a marriage that

持久,就找期望值低的人。”我很高兴

will last, look for someone with low expectations.” And I’m glad the

州长正带着这种态度前往华盛顿。

Governor’s taking that attitude to Washington with him.

现在来聊聊你们关心的事。什么都可以问。我们都

Now let’s talk about what’s on your mind. Anything goes. We’re all

私下聊聊——不过,说实话,我看到后面有些动静。

off the record—although, actually, I see something going on back

那里(摄像机)。我会尽可能坦诚。

there (the video camera). I’ll try to be as candid as possible.

里奥丹市长:沃伦,我们谈到了贫富之间的差距。

Mayor Riordan: Warren, we talk about the gap between the rich and the

由于种种原因,中产阶级的人数

poor and for a variety of reasons, the number of middle class is

在这个国家日益萎缩。中产阶级的购买力已经

dwindling in this country. The buying power of the middle class has

在过去 30 年里一直在萎缩。这会导致什么结果?

been dwindling for the last 30 years. What is this going to lead to?

你想象 10 年后的美国会是什么样子?

What do you picture the country being like 10 years from now?

我想说的是,如果没有累进所得税制度,以及

I would say that, absent a progressive income tax system, and an

遗产税,那么复利的本质,以及

estate tax, that the nature of compound interest, and the nature of a

经济日益专业化的本质,将导致顶层与底层之间的

more and more specialized economy, will lead to greater and greater

差距越来越大。如果你往回看

differences between the very top and the bottom. If you go back a

这个国家有过几百万人口的时期,那是在两三百年前。

couple hundred years in this country when we had four million people,

你可以找一些智商 90 的人,他们就能胜任这个国家 80% 的

you could take people with an IQ of 90, and they could satisfy 80% of

工作岗位——无论是务农、做手艺活

the jobs in the country—whether it was farming, or tradespeople or

还是别的什么。随着经济变得更加专业化、更加先进

whatever. As the economy has become more specialized, more advanced,

等等,高薪工作的回报和岗位画像

and all that, the rewards and the job profile of what pays well

相对于其他工作来说,只会越来越倾斜,

compared to other jobs and so on, just gets tilted more and more and

越来越多地偏向那些天生具备某种禀赋或特殊才能的人,

more toward people who are wired in some way or have special talents

这些才能让他们在一个 10 万亿美元以上的经济体里大展宏图,

that enable them to prosper in a huge way in a 10 trillion-dollar-

贫富差距也会随之扩大。从根本上说,我们在这个国家有一套制度,

plus economy and disparities will widen. And basically we have had a

它通过各种方式,借助税收体系,

system in this country that, through the tax system in various ways,

一直在试图缓和市场体系在财富分配方面

has sought to temper what a market system will produce in the way of

所产生的结果。如果不加约束,正如许多

distribution and wealth. You really have unchecked, as it was many

年前那样不加约束,就会出现像我家这样的家族,或者其他什么人,

years ago, unchecked, you will have families like mine, or whomever,

那些比普罗大众仅有一点微小优势的人。

people that bring a small edge over the rest of the populous. They

他们将以持续超越其他人的速度致富。

will prosper at a rate that continuously outpaces the others.

你可以在娱乐行业看到这一点。如果你是弗兰克·辛纳屈(Frank Sinatra)

And you can see it in entertainment. If you’re a Frank Sinatra or

或者当今的类似人物,并且你比其他人有一些优势——比如能够

something now and you have some edge over the others—the ability to

为 2.8 亿人唱歌,或者你是重量级拳王,

sing to 280 million people, or if you’re the heavyweight champion

能够让 2.8 亿人在家中看到你,

with the ability to be seen in the homes of 280 million people or

不论那个数字是多少——与普通劳动者的

whatever number—it’s worth far more relative to the general laborer

相比 50 年前或 75 年前,他们支付的薪酬更高了。所有的技术进步和

pay than it was 50 or 75 years ago. All technology advances and all

生产率进步和纯粹的市场体系,都在助长更大程度的

productivity advances and the pure market system work toward greater

财富不平等,而我们这个国家的制度是——

inequality of wealth and we have a system in this country where

通常我们试图通过某种方式来稍微缓和这一倾向,

generally we have sought to temper that somewhat through a

即累进所得税,以及在过去的十年左右通过遗产税

progressive income tax and through the estate tax in the last ten

——尤其是最近五年——我们目睹了

years or so—and particularly over the last five years—we’ve seen a

逆转,我认为这可能会带来一些非常不幸的后果,

reversal and I think it could have some very unfortunate consequences

随着时间的推移。

over time.

我很幸运,基本上能出生在这个时代、这个地方。我天生就

I was lucky to be born here at this time basically. I’m wired to be

擅长资本配置。这算不上我的功劳——我当初就是从

good at capital allocation. I get no credit for it—I came out of the

娘胎里带出来的。我为此努力过,但人们也在各种各样的

womb that way. I’ve worked at it, but people work at all kinds of

事情上努力着,在这个国家乃至所有国家,都为自己所从事的

things in this country and all countries to work at the job they’re

工作而付出。

in. But I was wired in a way where in a huge capitalistic economy,

只需从眼前可及的东西里一小口一小口地吃,我就能积累起巨额的

just taking little bites off what’s available, I could amass enormous

金钱。如果我出生在两百年前,那就不

sums of money. If I’d been born two hundred years ago that would not

可能为我所得。如果我生在孟加拉国,同样不会

have been available to me. If I was born in Bangladesh it would not

供我支配。

be available to me.

对于那些自认为完全靠自己成功的人,我问他们一个问题:

Now people who think they do it all themselves, I pose to them the

假设他们还在娘胎里,是双胞胎中的

problem of let’s just assume they were in the womb as one of two

一个——同卵双胞胎——同样的 DNA、同样的天性、一切都一样——这时一个

identical twins—same DNA, same wiring, everything the same—and a

精灵出现了,说你们中的一个将会出生在

genie came along and said one of you is going to be born in

孟加拉国,另一个人将会出生在美国。

Bangladesh and one of you is going to be born in the United States.

所有人类的品质都是一样的。就看哪一个能出到更高的价格。

All the human qualities are the same. Which one will bid the higher

他们一生中收入的一个百分比

percentage of the income they earn during their life to be the one

出生在美国?那竞价会变得非常激烈。我

born in the United States? The bidding would get very spirited. I

意思是,这些运气、勇气以及其他种种特质……

mean, all these qualities of luck and pluck and all these things that

应该把我们送上顶峰——你知道,就像霍雷肖·阿尔杰那样——

are supposed to take us to the top—you know, like Horatio Alger—would

在孟加拉国就比不上这里。这个社会释放出了巨大的

not work as well in Bangladesh as here. This society delivers huge

机会给那些天生拥有正确“连线”的人。而这点

opportunities to people who happen to have the right wiring. And it

为能在这里发挥所长的人带来了一个相当不错的结果,

delivers a pretty damn good result to people who could function here

与世界上其他国家相比,以及和一百年前相比;

compared to the rest of the world and compared to a hundred years

但在没有税收制度的情况下,这种差距会拉大。

ago; but the disparity will widen absent the taxation system. That’s

在我看来,这正是你需要政府去做的事情之一。

one of the things you need government for in my view.

我们的市场体制是一个精妙的体制。你看看这个国家,

Our market system is a wonderful system. You look at this country and

有意思。1790 年时,我们的总人口还不到 400 万。

it’s interesting. In 1790, we had just a little under four million

当时欧洲有 1 亿人口,中国有 3 亿人口。

people. Europe had 100 million people. China had 300 million people.

这个小国家就是这样的——我们的智商可能不同于

So here’s this little country—and our IQs might be different from the

中国人或欧洲人——他们拥有自然资源,

Chinese people or the Europeans—and they have natural resources and

我们拥有自然资源,但不知怎的,那 400 万人却

we have natural resources, but somehow those four million people have

如今,他们已拥有接近全球 35% 的 GDP,即便

gotten to where they have close to 35% of the GDP of the world, even

他们只有 40 亿——占全球人口的 4%

though they only have 4 billion—4 _ percent of the world’s

人口。这里发生了什么?我们正身处一场竞赛——这场竞赛才进行了

population. What has happened here? Here we’re in this race—it’s only

210 年,对手是其他地方的 3 亿

been going on now for 210 years against 300 million people in

人,他们和我们一样聪明。但不知怎的,我们的

someplace else that are just as smart as we are. But somehow our

体系带来了如此丰厚的馈赠。我认为最

system has delivered this incredible bounty. I believe the two most

其中重要的两件事,它们远非完美——但我认为我们

important things in that and they’re far from perfect—but I think we

有更多的机会均等,这样合适的人才能进入

have more equality of opportunity so that the right people get to the

顶层。最合适的人最终会进入科学的奥林匹克队伍,或者

top. The right guy ends up being on the Olympic team of science, or

商界、医学或其他任何领域,因为我们没有

business, or medicine or whatever because we have not had the

设置人为壁垒来阻碍各领域的优秀者脱颖而出。

artificial barriers to quality rising to the top in various areas.

第二个系统是市场体系,我们拥有一种

And the second system is the market system and we have had an

激励人们去购买他们想要的东西,而这带来了各种

inducement for people to purchase what people want and that has all

奇妙的结果,但也导致了惊人的

kinds of wonderful fallout, but it also results in an incredible

财富不平等会随时间加剧,而如果没有遗产税——那么,伴随着

inequality of wealth over time and absent the estate taxes—well, with

光靠复利的力量就能做到,你拿我的孙子们来算,结果也会是这样。

just compound interest, you could take my grandsons and you’d have a

最终,相当一部分财富都会通过这种方式积累起来。同时,你还需要一些东西,

significant percentage of wealth eventually. And you need something

来缓和市场体系必然导致的某些结果,但你绝对不想

that tempers where the market system leads to but you don’t want to

搞砸市场体系本身。你得让他们先把财富创造出来。

screw up the market system. You want to let them make it first. You

无论是安迪·格鲁夫(Andy Groves),还是迈克尔·戴尔(Michael Dell),或是

want to keep the Andy Groves or whether it’s Michael Dell or

任何其他人,你希望这些人能一直保持工作状态,哪怕他们早在

whomever, you want to keep those people working, long after they’ve

生活中获得了一切所需之后依然如此。你要的是那份精力和

got all the things they need in life. You want that energy and that

才华持续发挥作用,因为这确实会造福每一个人。

talent working, because it does work for the benefit of everybody,

但同时,你需要有某种机制来防止财富的过度集中。

but then you need to have something that prevents huge concentrations

(紧接上一段)

of wealth.

提问者顺着同样的思路,我听过一位来自印度的演讲者,

QUESTIONAlong the same lines, I heard a speaker from India who

他谈到美国为何繁荣——因为在印度,你如果知道

talked of why America’s thriving—because in India, you know your

你父亲是化学工程师,那你将来也就得干这行——而

dad’s a chemical engineer and that’s what you’re gonna be—whereas

在基督教和资本主义影响下的美国人则认为,我们可以获得而且

Americans under Christianity and capitalism think we can take and

理应获得我们想要的任何东西。我的问题是,你会如何解决

should get whatever we want. My question is how would you solve the

恐怖主义威胁——如今人们因为我们的财富和

terrorism threat—when people hate us now because of our wealth and

自由?

freedom?

这是终极难题。1945 年后我就有这种感觉,因为

It’s the ultimate problem. I felt that way after 1945 because

你总会遇到一些人——精神错乱者、妄自尊大者、

essentially you always have people who are psychotic or megalomaniacs

或者就是纯粹的邪恶分子、宗教狂热分子,诸如此类。

or just plain evil or religious fanatics or whatever it may be. There

总有一定比例的人,出于种种原因,是

is a certain percentage of people who for one reason or another are

反社会人格者。数千年前,他们伤害同胞的能力

sociopaths and thousands of years ago their ability to afflict harm

不过是向别人扔石头,

on their fellow man was the ability to throw a rock at somebody and

后来逐渐发展到弓箭、枪支,还有几样其他东西。

it gradually went to bows and arrows and guns and a few things. But

但直到 1945 年,这些被误导的人——其数量大致

up until 1945 the ability of misdirected people—which will be more or

随时间与人口保持一定比例(或许你可以说,

less proportionate to the population over time (maybe you could make

繁荣可能会让这个比例略微降低一点)——他们拥有的能力

an argument that prosperity may reduce it a little bit) but there’s

终究是很有限的。可现在不一样——就是有一大堆行事乖张的人。我是说,我去过内

just a lot of screwy people. I mean, I’ve been to the mental

布拉斯加的精神病院,我岳父在那里教心理学,我

institutions in Nebraska and my father-in-law taught psychology and I

以前常和他一起去——我是说,世上就是有些人,他们不太

used to go down with him—I mean, there are just people who are not

能融入社会。直到 1945 年,他们加害

very well fit for society and until 1945 their ability to afflict

他人的能力一直在演进,但演进的速度还算

harm on their fellow man had progressed, but it had progressed at a

可容忍的水平。在广岛那会儿,并且从那时

tolerable level. At the time of Hiroshima and from that point

往后,这种能力便呈指数级增长,即

forward, there’s been this exponential increase in the ability of

那些以这样或那样方式——或许是领导政府——

deranged people who one way or the other—perhaps leading governments,

或许是以其他方式行动——的疯狂之人,给他们的

perhaps acting some other way—to inflict incredible harm on their

同胞造成难以想象的伤害的能力。

fellow man.

达成此事需要四个条件。需要意图,而世界上总会有一定

It takes four things. It takes intent and there will always be a

程度的恶意。总有人会

certain amount of intent in the world. There will be people that are

心生嫉妒;总有人会疯狂,等等。

envious; there will be people that are crazy and so on.

需要意图,需要知识,需要材料,还需要

It takes intent. It takes knowledge. It takes materials. It takes

投送能力。知识已经扩散开了。我们在 1945 年曾垄断着

deliverability. The knowledge has spread. We had a monopoly on

核知识,谢天谢地我们拥有了它,因为如果希特勒

nuclear knowledge in 1945 and thank God we had it because if Hitler

没有那么反犹,他很可能在我们之先就已拥有它。

hadn’t been so anti-Semitic, basically, he might well have had it

在我们之先。但我们先掌握了知识。你们大多数人可能

before we had it. But we got the knowledge first. Most of you aren’t

不够年长记不得,但希特勒曾往伦敦发射那些 B-1 和 B-2 飞弹,

old enough to remember, but Hitler was lobbing those B-1s and B-2s

可弹头的威力根本不值一提。不过,要是他先得到了它们,

over into London, but the warheads were nothing. But if he’d gotten

世界将会截然不同,甚至可能根本不复存在。

them first, it would be a different world, or maybe no world.

所以,自 1945 年以来——当时我们垄断了这项

So the knowledge since ’45, when we had the monopoly on this

不可思议的知识——这些知识就扩散开了。巴基斯坦有了,印度有了,

incredible knowledge, has spread. You have Pakistan, you have India,

还有各种组织。在核领域,材料获取难度更大。

you have individual groups. Materials are tougher in the nuclear

现在,如果进入生物领域,材料更容易获取,但我们仍会

arena. Now if you get into bio the materials get easier but we still

面临同等程度的破坏。但你会遇到自杀式炸弹袭击者

have the same levels of damage. But you get suicide bombers and

之类的情况,材料成本微不足道,而且

things like that and the materials are peanuts in terms of cost and

相关知识随处可得。这是一个我们尚无完美

the knowledge is there. It is a problem that we do not have a perfect

答案的问题,我们所能做的就是尽量降低

answer for and all we can try to do is reduce the probabilities of

有人大规模实施破坏行为的可能性。

somebody successfully doing something on a large scale. It will

这种事一定会发生。核攻击一定会发生。在我看来,生物攻击也一定会发生。

happen. It will happen with nuclear. In my view it will happen with

生物也同样。在未来,比如说十年内,发生生物攻击的可能性或许比核攻击略高一些,

bio. Probably a little more likely to happen with bio in the next,

但事实是,有很多人具备干这些事的能力。

say, ten years than with nuclear but the truth is there are a lot of

我身处保险业,

people that have the ability to do things. I’m in the insurance

凡是可能发生的事,终将发生。

business, and anything that can happen will happen.

回顾美国过去 300 年,你认为

If you take the last 300 years in America, where do you think the

美国本土最大的地震是发生在了哪里?它发生在

largest earthquake was in the continental United States? It was in

密苏里州新马德里。8.6 级。密西西比河倒流了。

New Madrid, Missouri. 8.6. The Mississippi River ran backwards.

教堂的钟声在波士顿响起。另一场大地震发生在南卡罗来纳州的哥伦比亚,

Church bells rang in Boston. Another big one was in Columbia, South

大家都把那事忘了。死了七八十人,

Carolina, and everybody’s forgotten about that. It killed 70 or 80

震级 6 点多。随着时间的推移,事情总会发生。你就是没法一直保持下去,

people, 6. something. Things happen over time. You just can’t keep

从一个装有 1 万个白球和 4 个黑球的桶里抽球,

drawing balls out of a barrel with ten thousand white balls and four

比方说,我们说的是黑球,而最终并不需要真的抽到一个黑球。

black balls, we’ll say, without eventually drawing a black ball. We

在古巴导弹危机期间,我们几乎就抽到了黑球。当时情况一触即发。

almost drew one during the Cuban missile crisis. It was touch and go.

我们发出了第二条消息,接着就跟 ABC 那家伙联系上了。

We sent the second message, then the contact with the guy from ABC.

但这其中有很多运气成分。我认识些当时在场的人。

But there was a lot of luck involved. I know people who were there at

他们甚至不知道自己的孩子还能不能活着

the table. And they didn’t know if their kids were going to be alive

几周之后的事。但我们挺过来了。而且从根本上说,我们一直

some weeks later. But we got through it. And basically, we’ve been

运气非常好,但在这段时间里我们也做了正确的事。

very lucky, but we’ve also done the right things over that time. It

不可能永远管用。生物武器这东西,我的意思是,它很可怕。炭疽

doesn’t work forever. The bio thing, I mean, it’s scary. Anthrax

炭疽的投放就没那么简单了。投放炭疽本身就是个难题。

isn’t as easy to deliver. The deliverability of Anthrax is a problem.

你可以把那些少数几个信封里的剂量加起来,就能杀死

You can take the amounts in those few envelopes and it would kill a

十万人,但把它扩散开来却是个难题。

hundred thousand people but it’s a problem to disperse. The progress

多年来,武器领域的(如果你愿意称之为进步的话)发展一直

of weaponry over the years (if you want to call it progress) has been

极为显著。

dramatic.

60 年代末我设立自己的基金会时,我说过,头号

When I formed my foundation in the late 60s, I said that the number

问题是核威胁,而我实在不知道怎样用钱来很好地应对它。

one problem was the nuclear threat and I just don’t know how to

我支持一个叫作“

attack it with money very well. I support something called the

核威胁倡议”的组织。

nuclear threat initiative.

社会的重大难题,正是金钱解决不了的那些。

The great problems of society are the ones money won’t solve.

或许你们家也是如此。那些钱帮不上忙的问题——那才是真正的问题。

Probably true in your families too. The problems you have where money

帮不上忙的——那些才是真正的问题。金钱能解决的

doesn’t help—those are the real problems. The problems that money can

问题,这个国家总会有办法解决。而你提到的那个最终问题,

help, this country can one way or another solve. And the ultimate one

就是你提到的那个问题。世界上确实有些人

is the one you mentioned there. There are people in the world that

想给我们造成巨大的伤害。我们比任何人都更是目标。

want to do us great harm. We’re more the target than anybody else.

有些人拥有知识,但拥有材料的人更少;

Some of them will have the knowledge, fewer will have the materials;

但他们不具备投送能力。

they won’t have the deliverability.

但朝鲜——未来一年内,有很小的概率

But North Korea—there’s a small probability in the next year that

朝鲜那边会出事。我不知道概率是不是 0.01%

something happens with North Korea. I don’t know whether it’s .01

或 0.03%,或 0.005%,但总之是一个概率。存在某种概率,

or .03 or .005, but it is a probability. There’s some probability of

而且各种其他事情也都有可能发生。人们

it. And there’s a probability of all kinds of other things. People

你当初要是把这种事写下来,别人准会觉得是在写科幻小说。

would have thought it was science fiction if you’d have written about

几年前世贸中心会发生什么事。二十

what would happen at the World Trade Center a few years ago. That 20-

多个人,仅凭裁纸刀之类的东西,就能把它劫持成功。这真是

odd people could carry it off with box cutters and so on. It’s the

人类面临的问题。我们的职责是尽一切办法降低这种概率,

problem of mankind. Our job is to reduce the probability in every way

尽我们所能。首要方法是尽你所能去阻止

we can. The number one way is to try and do whatever you can to deter

核武器的进一步扩散。就像印度和巴基斯坦各自

the further spread of nuclear weapons. Like India and Pakistan each

有这个能力,而且他们怀有那种由来已久的仇恨,以及

have that ability and they have the hatred that’s existed over the

那些纯属偶然发展起来的事件。

years and the sort of incidents that developed by accident.

克林顿总统上周六来我女儿家做客,

President Clinton was here last Saturday at my daughter’s house and

我们共进午餐时聊到了印度和巴基斯坦。他曾在

we had lunch and we were talking about India and Pakistan. He worked

几年前国情咨文发表的前夕努力寻求一个解决方案,我记得是这样。

on a solution I think it was right on the eve of the State of the

他并不知道某件事是否

Union message a few years back. And he didn’t know whether something

会突然爆发。后果太严重了。

was going to break out or not. The consequences are just huge. It’s

这是人类面临的头号难题。我也没有什么高明的答案,

the number one problem of mankind. I don’t have any great answers,

但我认为,总司令——保护人民是他的头号职责。

but I think that the Commander in Chief—it’s his number one job.

无论要付出什么代价,在我们的边境问题上、

Whatever it may take in terms of our borders, in terms of solving the

解决全国各地的储备问题,与

problems of stockpiles around the country, cooperating with the

俄罗斯人合作,把大量这类材料处理掉。这会成为

Russians, get rid of a lot of the material like that. It will be the

你这一生的问题,也会是你孩子、

problem of your lifetime and your children’s and your

孙辈一生的问题。

grandchildren’s.

过去几年,公司治理话题上的监管风暴不断,

With all the storm of regulation in the last couple of years on the

你能谈谈你对良好公司治理核心要素的

subject of corporate governance, could you say something about your

看法吗?

views of the essentials of good corporate governance?

嗯,我的看法略有不同。40 多年来,我在 19 家上市公司的董事会及企业董事会任过职,这还不算伯克希尔控制的公司。

Well, I’ve got a somewhat different view. I’ve been on 19 public

我在董事会里见过大量的互动交流。问题绝大多数时候都出在——

boards and corporate business boards over 40+ years, public

公司,不包括伯克希尔控制的任何公司。我见过一个……

companies, not counting anything Berkshire controls. And I’ve seen a

它们却倾向于变成社会组织。我觉得这非常

lot of interaction of boards. And the problem has been overwhelmingly

困难——(我当初被安排进了某家公司的董事会,

that boards, despite the fact that they exist in a business

董事会里的人真的很难做到——

environment, tend to be social organizations. I think it’s very

我当初被安排进了

difficult for these people on the board—(I was put on the board of

1988 年的可口可乐)——去那里当面质问罗伯托

Coca-Cola in 1988)—to go in there and start questioning Roberto

就戈伊苏埃塔的薪酬问题。顺便说一句,我们甚至

Goizueta in terms of his compensation. And incidentally we didn’t

作为董事会成员都不知道薪酬是多少。我的意思是,你读读

even know as board members what the compensation was. I mean you read

股东委托书——除非你是薪酬委员会成员。而他们

the proxy statement unless you were on the comp committee. And they

从不让我进薪酬委员会。我待过各式各样的

never put me on the comp committee. And I’ve been on all kinds of

委员会。他们会把我塞进迎宾委员会、园艺委员会。

committees. They’ll put me on the greetings committee, the gardening

委员会——什么委员会都行,歌舞委员会也行。他们不让我进

committee—anything really, the dance committee. They don’t put me on

薪酬委员会——我很好奇为什么?

the comp committee—I wonder why?

但董事会很大程度上是个社交组织。而且一般来说,

But it’s a social organization to a great degree. And generally

唯一能推动改变的事情——除非有一个非常大的股东

speaking, the only thing, absent a very large shareholder who’s

对正在发生的事感到不满——唯一确实会引发改变的,

unhappy with something going on—the only things that really cause

就是董事会里的人感到难堪了。因为董事会里坐着一帮

change is when people on the board get embarrassed. Because you get a

大佬。我去开董事会的时候,管这叫“大象碰面”。

bunch of big shots on the board. I call it “elephant-bumping” when

大家环顾四周,看到的尽是些

you go to board meetings. Everybody looks around and you see all

大象,心里就会想:“我肯定也是一头大象。”这感觉非常

these elephants, and you think “I must be an elephant too.” It’s very

让人安心。你总不想在董事会会议上打嗝吧,

reassuring. You don’t want to sit there and belch in a board meeting

因为这种事根本没人会去做,就像公开质疑薪酬方案、质疑

because it just isn’t done, like questioning comps and questioning

收购一样,这两件事比当众打嗝还要失礼(具体缘由我们就不展开讲了

acquisitions, and other things worse than belching (we won’t get into

那是什么)。但董事会本质上是一种社交活动,问题在于——你要如何

what that is). But it’s a social operation and the question is—how do

摆脱这种局面?这绝非易事。最难处理的

you break out of something like that? And it’s not easy. The hardest

问题是怎样应对平庸之辈。

problem is dealing with mediocrity.

我的意思是,如果内布拉斯加大学橄榄球队的教练弗兰克·索利奇手底下有个表现平庸的四分卫

I mean, if Frank Solich at Nebraska has a mediocre quarterback or

或别的什么位置的球员,他必须做点什么去解决这个问题,否则明年他就没法继续执教了。

whatever, he’s gotta do something about it or he won’t be coaching

当一家财富 500 强公司有位表现平庸的首席执行官——一个为人绝对

next year. When a Fortune 500 company has a mediocre CEO—a perfectly

正派、顾家的好男人,是你的朋友,或者人家当初点名把你拉进

decent guy, good family man, a friend of yours or picked you for the

董事会——你的动机又是什么,去,大概,你知道的,去把他换

board, what’s your incentive to, perhaps, you know, to get rid of

掉呢?这根本不会发生。谁当 CEO 看起来差别并不大。

him? It isn’t going to happen. It just doesn’t make that much

当然,当你走进薪酬委员会的视角来看,情况就

difference. And of course when you get to the comp committee, it’s

变得荒唐可笑了,因为在桌子的一边,这位 CEO 把整件事看得

ridiculous, because you have a CEO on one side to whom this whole

极其重要;而另一边是薪酬委员会,对他们来说,

thing is terribly important and then you have a comp committee for

这些钱不过是游戏筹码。我是说,我就是这么称呼它的——“游戏筹码”——因为

whom it’s play money. I mean that’s what I call it—play money—because

这数额对他本人毫无意义。

it doesn’t mean anything to him.

所以,营销强度上的不平等非常

So you have an inequality of marketing intensity that’s very

难以制定规则去解决,说实话。但我觉得理想的

difficult to write rules to solve, frankly. But I think the ideal

四分卫(我们在谈论年报时也会谈到这点),

quarterback (and we talk about this when we talk about the annual

年报),但你想要的是懂商业的人。有很多

report), but you want somebody that’s business-savvy. There are a lot

董事会里的成员非常聪明,但他们不懂

of people on boards that are very smart people but they don’t know

商业的任何事情。如果我待在一个医院董事会,我不会

anything about business. And if I was on a hospital board, I wouldn’t

知道经营医院或医药的任何事情。我不会

know a thing about running a hospital or medicine. And I wouldn’t

过了一两年,如果有一群穿白大褂的人每次

after a year or two if a bunch of guys came in in white coats every

开会,向我解释一小时,或者用 Power

meeting and explained something to me for an hour or with a power

Point 演示——我对此一窍不通。我就是

point demo—I wouldn’t know anything about it. I just wouldn’t

不懂。他们想卖给我的任何东西,我都会被说服

understand it. I could be sold any bill of goods they wanted to sell

买下。

me.

同样,如果我是在加州理工学院,他们讨论的是

And the same would be true if I was at Cal Tech and they were talking

物理。而且,并不是我不够聪明到做填字游戏

physics. And it’s not that I’m not smart enough to do crossword

或类似的东西。但我就是不懂那个游戏。而且,有

puzzles or something. But I just don’t know the game. And there are

大量这样的董事在美国公司董事会里,拥有很大的

loads of those people on corporate boards in America that have big

徒有其名,却根本不知道怎么经营一个柠檬水摊子。

names and they have no idea how to run a lemonade stand. And it’s

这些人本身并没问题——他们非常清楚怎么把自己本职的事做得极其出色。

nothing wrong with them—they know how to do very well what they do.

所以,你需要商业头脑,也需要以股东利益为导向,

So you need business savvy, you need a shareholder orientation, which

而这恰恰是大量董事所欠缺的。你还需要兴趣,他们

is lacking in a great many directors. You need interest, they’ve

必须愿意出席会议,因为他们确实对所经营的企业感兴趣,

gotta want to show up because they’re actually interested in the

而不是冲着董事费或其他什么东西来的。

business, and not because they’re interested in the fee or something.

然后,你确实需要一种叫“独立性”的东西。但独立性——

And then you do need something called independence. But independence

如果仅仅从法律条文上去定义,对伯克希尔来说根本不奏效。在伯克希尔·哈撒韦,

has statutory defined just does not work for them. We at Berkshire

有一大群人,他们满足法律意义上每一条关于独立性的检验标准,

have a whole bunch of people who would meet every statutory test of

但如果我们付给他们很多钱(在伯克希尔我们并没有这么做——

independence, but if we paid them a lot of money (which we don’t at

原因我稍后会讲到——如果你了解我的话,原因可能已经很明显了),

Berkshire for reasons I’ll get into—it may be obvious if you know

但如果年薪按 75,000 美元发,他们的总收入是

me). But if we paid them $75,000 a year and their total income’s

20 万美元,并且他们还希望再多进一家董事会,

$200,000, we’ll say, and they’re hoping to get on one more board and

再拿 75 分——他们并不独立。但真正的独立来自

get another 75—they are not independent. But real independence comes

来自心智的独立,这在一定程度上,源于在伯克希尔我们付给

from an independence of mind and partly, at Berkshire we pay our

董事的报酬基本为零。我们也不为董事及高管购买责任险。

directors basically nothing. We don’t buy directors and officers

他们不买董事责任险。我们差不多是

insurance. They’re not taking home insurance. We’re just about the

纽约证券交易所里唯一不买这种保险的公司。我们希望

only ones on the New York Stock Exchange who don’t buy it. We want

董事们自己把大量资金投进公司股票。不是

directors who have a lot of their own money in the stock. Not

期权,不是股票赠予,是自己的真金白银。就像我这样做,也

options. Not stock grants. Their own money. Just like I do and just

像许多其他人——以及我们的股东这样做。我们希望他们

like a lot of other people—and like our owners do. We want them to

不在意自己能拿多少董事费,所以我们不给他们

have no interest in the fees they’re getting so we don’t pay them

任何报酬。我们希望他们做了糟糕决策要跟着受牵连。要是他们

anything. We want them on the hook for bad decisions. If they’ve got

用错了人管业务,我们希望他们和股东一样

the wrong guy running it we want them to suffer just like the

跟着吃亏。所以我们把下行风险留给他们。我们也有几位

shareholders do. So we leave them with a downside. And we’ve got some

非常懂商业的人。他们懂生意,而且无一例外

very business-savvy people. They know business and in each case

都至少持有 100 万美元的公司股票,每年董事费只有 900 美元。

they’ve got at least a million dollars in stock and they get $900 a

这样他们的利益就和股东绑在了一起。

year. So their interests are aligned with the shareholders. And I

我完全可以找十个符合证券交易所定义的人。他们会

could have ten people who met the stock exchange definition. They’d

个个声名显赫。但如果这笔董事费对他们很重要,

all have prominent names. And if the money was important to them

那他们就不算独立。他们的独立性,跟

they’re not independent. They’re not any more independent than the

伯克希尔拿薪水的员工没什么两样——如果那笔董事费占了他们年收入三分之一或四分之一的话。

salaried employee of Berkshire if they’re getting a third or a fourth

他们收入里靠它的那部分。

of their income from it.

所以,这是一个很难处理的问题。董事会其实有两项职责:

So it’s a difficult question to tackle. There are two functions,

一是找到合适的 CEO,

really, that a board has to look at—you want to have the right CEO

二是确保这位 CEO 不会越权。如果把这件事

and you want to make sure he or she doesn’t overreach. And if you get

做好了,别的就什么都不需要了。你得让对的人站上击球区,

that job done, that’s all you need. You need the right players at bat

然后必须保证他们没有在占

and then you’ve got to make sure they’re not taking advantage of the

团队其他人的便宜,基本就这样。而判断 CEO 是否合适这个问题

people who are on the team, basically. And the right CEO question is

极其棘手。假设你在董事会里,现任人选还算不错,

very tough, if you’re on the board and you’ve got a reasonably good

但你心里清楚,到外面去能找到更好的。

person, but you know you could go out and get better.

而越权问题这几年也一直非常难办。说实话,

And the overreaching has been very tough in recent years. Frankly

人们总想做点什么评估。他们请来顾问,

people want to appraise something. They’ve brought in consultants and

而这些顾问基本上又都是管理层雇的。哪怕不是管理层直接雇的,

the consultants were basically hired by the management. And if they

他们还是会顺着管理层的意思办,这样以后

weren’t they still do what the management wants so they’ll get

才能被推荐给其他公司。这完全是一场一边倒、骰子被灌了铅的游戏。

recommended to other firms. And it’s been a one-sided, dice is loaded

我知道伯克希尔为了应对这个问题采取的是什么方法。

game. And I know what our approach has been at Berkshire in order to

我们的做法相当不循常规。但我们会做下去。我们

tackle that. And it’s been quite unorthodox. But we’ll do it. We

还是得遵守规则。我得确保我们在

still have to follow the rules. I have to make sure we qualify in

其他方面也符合要求。但我除了确保我们

other ways too. But I don’t pay any attention except to make sure we

遵守法律之外,对此一概不加理会。但这并不是我们选择董事的方式。

follow the law. But that is not the way we select directors. And

蛮有意思的是,我在年报里说过,我们还得再招几位。

interestingly enough, I said in the annual report we have to get some

随后我收到了大约 30 个人的来信,我跟他们说,他们得已经

more. And I heard from about 30 people and I said they had to have

持有自己的股票一段时间。这些人每人都拥有数百万

owned their stock for some time. And these people had millions of

美元,而且他们都愿意接下这份工作。

dollars, each one of them, and they were willing to take the job. And

他们对这门生意也很感兴趣。我们从中挑了两家,然后——

they were interested in the business. And we picked a couple and we

可能会再挑一两家。

may pick another one or two.

我认为有些公司确实在取得一些进展。我认为杰夫·伊梅尔特(Jeff Immelt),

I think some companies are making some progress. I think Jeff Immelt,

比如在通用电气,他就在一定程度上引领着方向,

for example, at GE is leading the way to some degree in terms of

努力设计一套对通用电气股东最为合理的公司治理结构。

trying to set up the company’s governance in a way that makes the

对通用电气的股东来说,这是最合理的做法。他在这方面

most sense to the shareholders of General Electric. And he’s taken

起了带头作用。他想做正确的事,而且他会在通用电气

the lead in that. He wants to do the right thing and he’s going to be

再干个 15 到 20 年,这一点让我觉得很有意思——那种

around there for 15 or 20 years and it’s interesting to me—that kind

人。你以后会发现的。但基本上,大多数 CEO 都

of person. And you’ll find that. But basically, most CEOs have

搞明白了这套游戏对自己有多大的好处,他们可不会放弃它。

learned how the game assists them and they’re not going to give it up

他们是自愿的。

willingly.

还有谁是我忘了得罪的吗?

Is there anybody I’ve forgotten to offend?

现场股东我想听听您对美国制造业的看法。

QUESTIONI’m interested in your opinion of American manufacturing. I

我注意到您投资了蒙哥马利(Montgomery)、移动房屋和肖氏工业(Shaw Industries),

know that you’ve invested in Montgomery and mobile homes and Shaw

而且我知道,这些公司大多并未面临

Industries and I know that most of those companies don’t have the

中国制造业那种广度的冲击。我想知道的是——

breadth of Chinese manufacturing coming at them. And I was wondering

在您分析一家制造业公司时,这是不是一个绝对的基本标准,

if that is an absolute staple of how you analyze a manufacturing

也就是说,这家公司是否“固若金汤”?

company; is it childproof?

伯克希尔·哈撒韦是从纺织业起家的;实际上,如果把所有前身公司都算上,历史可以追溯到

Berkshire Hathaway started the textile business; in fact it goes back

19 世纪。我是在

into the 1800s if you go to all the predecessor companies. I got in

1964 年入场的。当时我们在新贝德福德有大约两千名员工;

in 1964. We had a couple thousand employees in New Bedford; it was

我接手时,员工数已从 1.2 万人缩减到两千人。1.2 万人被裁掉了。

down from 12,000 by the time I got there. Twelve thousand had cut

我们当时有两千来人——都是相当正派的

down to two thousand. We had a couple thousand people—very decent

工人,拿着很低的工资干活。从报酬上讲,这工作确实不怎么样。

workers, working for low wages. It was a lousy job in terms of pay.

他们手艺精湛,大多是葡萄牙人。新贝德福德

They were skilled at what they did. Mostly Portuguese. New Bedford

曾是个捕鲸小镇,那里的劳动力一点问题都没有。

was a whaling town and there wasn’t one thing wrong with that labor

这支劳动力。然后我们基本上就完了。如果你谈比较

force. And we got killed, basically. If you talk about comparative

优势,在这个世界上,人们愿意以低得多的价格工作。

advantage in this world, people are willing to work a lot cheaper

其他地方。而且当时没有任何答案。当你们谈论

someplace else. And there wasn’t any answer. And when you talk about

再培训这些人——他们都已经 55 岁了。我是说,一个

retraining people—these were people 55 years of age. I mean, a

繁荣的社会必须为这样的人提供一张安全网。

prosperous society has to provide a safety net for people like that.

并非他们自身的过错,他们当时的处境就像

Through no fault of their own, they were in a position of being a

拖拉机问世时的马匹。没有别的说法。他们

horse when the tractor came in. There’s no other way to put it. They

到了 55 岁或 60 岁,根本没有能力去做计算机

didn’t have the ability, at 55 or 60, to find work as computer

专家。是自由市场把他们干掉的。当然,自由市场

experts. The free market did them in. The free market, of course,

为这个国家做了各种好事,但你得

does all kinds of good things in this country, but you have to take

照顾那样的人。纺织业就发生过这种事,至今仍在发生。

care of people like that. That happened in textiles; it’s still

纺织业中仍在发生。它正在摧毁伯灵顿的整个产业、

happening in textiles. It’s wiping out the Burlington industry,

西点公司、塔尔泰克斯。破产接着破产,接连

WestPoint companies, Tultex. Bankruptcy after bankruptcy after

破产。它们不会再回来了。

bankruptcy. They won’t come back.

我还涉足了鞋业。这个国家毫不夸张地——美国人每年购买 1.2

I also got into shoes. This country literally—Americans buy 1.2

一年要买十亿双鞋。我们整个国家人人都是伊梅尔达·马科斯。我

billion pairs of shoes a year. We’re a nation of Imelda Marcos’s. I

大约每十年才买一双鞋。但十亿

buy a pair of shoes about every ten years or so. But a billion

我们一年卖出 20 万双鞋,几乎全部都是在美国生产的。

200,000 pairs a year. Practically all of that was made in this

除了超高价位的产品线,40 年前,几乎全都在美国生产。

country except the very high-price lines, 40 years ago, you know

马萨诸塞州罗克福德。现在估计已经跌到 4% 以下了。我们曾是美国

Rockford, Massachusetts. It’s down probably under 4% now. We were one

最后几家还留在美国本土生产鞋子的制造商之一。我们把生产

of the last American manufacturers of American shoes. We did them up

放在缅因州德克斯特。我几年前买下了那家公司,他们

in Dexter, Maine. I bought the company some years ago and they had

的产品设计出色,方方面面都很到位。我们有一支很棒的员工队伍。

terrific styling and the whole works. We had a great labor force.

管理层热爱员工,员工也热爱管理层,我们

Management loved the people, the people loved the management and we

当时赚得还不错,但后来钱就这么白白流失了。

were making decent money and the money just went down the tubes.

因为总有人愿意拿缅因州德克斯特工人

Because somebody else was willing to work for one-tenth of the wages

缅因州德克斯特的人民。国内制鞋业实际上并不存在,

of the people of Dexter, Maine. There is no domestic shoe industry as

已不复存在。

a practical matter today.

家具行业现在也在发生同样的事情,比尔·蔡尔德(Bill Child)可以

The same thing is now happening in furniture as Bill Child will tell

跟你讲。比尔,二十年前,我不知道你当时的采购中有多大比例

you. Bill, twenty years ago, I don’t know what percentage of your

是在那边完成的。他们以前去北卡罗来纳州,他们

purchases were made over there. But they went to North Carolina, they

我们去了德崇证券,去找布罗伊希尔那些人。而现在我们是直接去那里。

went to Drexel, to Broyhill and all these people. And now we go there

现在很多这类交易对手正在中国那边买入,于是我们干脆直接

and a lot of those people are buying over in China, so we go directly

自己买回来。我们的体量已经够大了,可以直接进行

and buy it ourselves. We’re big enough so we can make our own direct

回购,用不着让别人先买下,再贴上他们的名字

purchases instead of somebody else buying it and stamping their name

并加价 20% 卖给我们。家具行业,至少是

on it and marking it up 20%. The furniture industry, at least in

除了高人工含量的业务之外,都在离我们而去。这根本不是

anything but high labor content, is leaving us and it’s not the fault

工人的错。这实质上就是全球化的

of the workers at all. It’s just the nature of the globalized

资源配置逻辑使然。

sourcing, in effect.

你刚才提到 Shaw Industries。Shaw 是全球最大的

Now you mention Shaw Industries. Shaw is the largest manufacturer of

地毯制造商。我们现在的销售额是 145 亿美元。人工成本只占一张地毯的

carpet in the world. We have sales of 14.5 billion now. Labor’s only

15%。从实际经营角度看,如果分析所有成本

15% of carpet. As a practical matter, if you analyze all the cost

因素和各项条件,制造最终还是会流向那些地区。我们还拥有鲜果布衣(Fruit of the Loom)。

factors and everything, it will go there. We also own Fruit of the

这家公司的制造业务,80% 已经转移到了中美洲。

Loom. That manufacturing, 80% of it has gone to Central America.

先是转到墨西哥,现在实际上迁到了危地马拉和

First it went to Mexico and now it actually goes to Guatamala and

类似的地方。只要我们这个国家信奉自由贸易,

places like that. As long as we believe in free trade in this

所有那些高人工含量的产业就必然会是这种走向——

country, you’re going to have all those high labor content businesses—

实际上,甚至像软件这样的领域,如今印度也已成为一个不折不扣的……

actually even things like software, now India has become a real

该行业的一个因素。而比尔·盖茨与微软正在

factor in that industry. And Bill Gates with Microsoft is working

在印度,人们越来越多地面对这个问题。就这点而言,这确实是个大问题。

more and more with people in India. It’s a real problem in this

国家。我不知道下一个是哪些行业。但你说的是……

country. I don’t know what industries are next. But you’re talking

数百万人,当你从纺织业、制鞋业,一路走到现在

millions of people when you go from textiles, and shoes, and now

家具行业,这些人并没有太多好的替代工作岗位。

furniture, and there aren’t great replacement jobs for those people.

他们不会跑去干各种光鲜体面的工作。

They’re not going to move into all kinds of wonderful jobs.

你们人口中有相当一部分是非——

There’s a significant percentage of your population that is non-

高效,如此一来,高效的人就必须转过身来,成为

productive so that productive people have to turn around and be

它提供了更多。它给经济施加了越来越大的压力。事实是

offered more. It puts more and more strains in the economy. The fact

是,我们正在看到一些这样的迹象。

is, we’re seeing some of that.

我是在磕磕绊绊中学到的。在制鞋生意和

I’ve learned the hard way. I’ve learned in the shoe business and the

纺织业务。我是从惨痛教训中学到的。有些时候你

textile business. And I’ve learned the hard way. There are times you

你打不赢的。你没法在人工成本这边是 X、那边只有十分之一的情况下竞争。

cannot fight. You cannot fight with labor at X here and at one-tenth,

甚至是在其他地区拿到五分之一、四分之一 X。人们不会

or even a fifth, or fourth X someplace else. People aren’t going to

仅仅因为标签上写着“美国制造”,就会买你的产品。他们会

buy it from you just because it says “Made in America” on it. They’ll

去沃尔玛看看,要是我们的鲜果布衣(Fruit of the Loom)内裤——先不管

go to Wal-Mart and if our Fruit of the Loom underwear—forget the

质量——只要价格最合适,我们就会卖掉。如果

quality—if it has the best price on it, we’re gonna sell it. If

有人想出了办法,能以 50 美分三包的价格做到,或者

somebody figures out how to do it for 50 cents-a-three-pack or

更便宜的东西,那我们就有麻烦了。我们没事,是因为我们已经……

something cheaper, then we’ve got a problem. We’re okay because we’ve

在美国以外有 1.6 万名员工,而大约

got 16,000 people working for us outside the United States and about

我们在美国有 4,000 名员工。

4,000 people working for us in the United States.

提问者我听您的讲话已经很多年了,也研究过您的作品。

QUESTIONI’ve listened to you for a long time and studied your work.

这么看来,当你涉足像 NetJets 这样的业务时,似乎也随之演变。

It seems to have evolved as you’ve gotten into things like NetJets

最近我还读到了你在中国和石油方面的投资。

and recently I’ve read about your investments in China and the oil

行业。我只是希望您能给我们一些见解,用您的

industry. And I just wanted you to give us some insight with your

不愿成为资本密集型——那些需要任何……的行业

desire to not be capital-intensive—industries that require any

资本支出——NetJets 公务航空的运作方式。

capital spending—how NetJet works.

嗯,我们试着获得,你知道的,飞行。这有点好笑。飞行。

Well, we try and get, you know, flight. That’s sort of funny. Flight

是一件非常昂贵的设备。航空业,它……

is a very expensive piece of equipment. The airline business, it’s

是有史以来最大的资本陷阱。如果你回顾历史

been the great capital trap of all time. If you look at the history

航空业的历史,到现在差不多正好一百年了。不

of the airline business, it’s been about a hundred years exactly. No

运送人这件事确实赚到过钱。我的意思是,想象一下,你

money has been made transporting people. I mean, just imagine, you go

回到 1903 年基蒂霍克,差不多那个年代,你脑海里会浮现出

back to Kitty Hawk in 1903 or whenever it was, and you have this

这样一幅画面:飞机

picture all of a sudden of what it’s going to look like with planes

搭载着 400 人,五个小时横跨东西海岸,

carrying four hundred people, going coast to coast in five hours and

以及由此开启的一切可能。然后你会说,这简直

all of the things that would open up. And you say, you know this is

不可思议。人人都要赚大钱了。然而,事实是,航空业一直是个

unbelievable. Everybody’s going to get rich. And yet, it’s been a

亏损的生意,尽管投入了那么多资本。

loss, in spite of all the capital that’s been put in.

如果当时基蒂霍克有个资本家,他真该把那些人全都打下来。

If there’d been a capitalist down in Kitty Hawk he should have shot

我的办公室里就会摆一尊他的雕像。

down all of them. There’d be a statue of him in my office. Here’s the

就是那个击落了奥维尔,帮我们所有人省下一大笔钱的人。但航空业

man that shot down Orville and saved us all a fortune. But the reason

是个糟糕生意,原因在于设备太贵,

it’s a lousy business is because the equipment is so expensive and

还因为成本高昂。而且它在很大程度上是一门大宗商品生意。

also because of the costs. And because it’s a commodity business to a

我的意思是,说到底,如果你在经营 XYZ 航空公司,

big extent. I mean, in the end, if you’re running XYZ Airline and you

早上翻开《今日美国》,看到竞争对手登出的广告标着

open up USA Today in the morning and your competitor’s advertising a

一个更低的价格,你当天就得跟进。

lower price, you’ve gotta match it that day.

如果你卖的是喜诗糖果,就像我们在美国西部那样,情况就不同了。

That’s not true if you sell See’s candy, like we do in the West, or

就这类话。你就跟别人说,便宜的糖果会吃死人。

something of the sort. You just tell people that cheap candy’ll kill

你。如果你身处大宗商品行业,投入了大量资本,

you. If you’re in the commodity business, with huge capital

要求高、工会势力强,那纯粹会变成一个资本……

requirements, heavily unionized, it’s just going to be a capital

陷阱。一直以来都是如此。就我们而言,在 NetJets 公务航空,客户

trap. And that’s been the case. In our case, at NetJets, the customer

拥有飞机的部分所有权,但相比直接买下整架飞机,他们能省下一大笔钱。

owns part of the plane, but they save a lot of money as compared to

拥有一整架飞机。你懂的,买得越多,省得越多,

owning a whole plane. You know, the more you buy, the more you save,

或者诸如此类疯狂的事。但我在现场见过几位客户——

or some crazy thing like that. But I’ve met a few customers here and

没人会放弃它。我是说,我女儿就在用——她会……

nobody gives it up. I mean, my daughter here is a user of it—she’d

为了多买五十美元的 NetJets 航班,她大概能把亲爹亲妈都给卖了。

trade her parents away for another fifty dollars of NetJets probably.

一旦你体验过 NetJets,再回到商业航空是……

Once you’ve been with NetJets going back to commercial aviation is

就像倒回去牵手。这可不是你想走的方向。

like going back to holding hands. That’s not the direction you want

仍需继续。

to go.

你提到的中石油是一家规模庞大的石油公司,它非常——

PetroChina you mentioned which is a huge oil company, that’s very

资本密集型——我们只是持有那家公司的股票。那就像我们持有的股票一样。

capital-intensive—we just own stock in that. That’s like our stock in

可口可乐。没错,这是我们在中国持有的唯一一只股票。但

Coca-Cola. It’s true; it’s the only stock we’ve owned in China. But

在中国,你可以持有一些大公司的股票。

there are company stocks you can own in China that are big companies.

中国石油是一家规模非常大的公司。数据显示,中国石油的产量

PetroChina’s a very big company. PetroChina, turns out, produces

几乎相当于埃克森美孚的 80%,我们

almost as much oil, 80% as much as much as Exxon-Mobile, we’re

说的是实实在在的数字。但它同样也极为资本密集。

talking real numbers there. But it’s also very capital intensive. But

和埃克森美孚、雪佛龙这类全球巨头比起来,它

compared to the Exxon-Mobiles of the world, Chevron and those, it’s

价格极低,而且它本来就应该卖得更低。

selling at a very low price. And it should sell for a lower price.

在我们的股东大会上,一位记者后来

Although one of the reporters at our annual meeting, afterwards he

问我:你怎么能买一家由一帮共产党人经营的公司股票呢?

said, how can you buy stock in a company run by a bunch of

“共产党人?”我说,在见识了美国的一些管理层之后,我

Communists? And I said after seeing some of American management I

实际上还更愿意由他们来管。对我们来说,它只是一只股票。

actually preferred that. It’s just a stock with us.

提问我们都将变老。谁该来管理,

QUESTIONWe’re all going to grow older. Who should administer, I

我的意思是,我们将如何应对医疗经济问题?

mean, how are we going to handle our medical economy situation?

有本好书刚出版,作者是经营 Kaiser 的那位人士。

There’s a good book that just came out by the guy that runs Kaiser.

我在想那本书的名字。它描述了我们

I’m trying to think of the name of it. It describes the problems that

已经面临的问题。医疗支出已经占到 GDP 的 13% 或 14% 左右,

we are in already and that we face. Like 13 or 14% of GDP is going to

而这个比例还会继续走高。这个比例高得不可思议。

turn into higher percentages. And that is an incredible percentage.

几乎是全球任何国家支付水平的两倍。而答案在于——

It’s almost twice what anybody in the world pays. And the answer in

医学领域日新月异,与此同时,

medicine with all the developments that go on, and with the fact that

治疗费用越来越高,人的寿命也越来越长,

treatment basically gets more and more expensive and people live

所以最终还得通过某种方式配给。这

longer and longer, one way or another it has to be rationed. That’s a

个词用在医药这类事情上,实在糟透了。但

terrible word to use in connection with something like medicine. But

事情已经发生了。这些年来一直如此,在

it’s happened. It happens over the years, it may be rationed by

某些社会主义体制下,可能是通过等待时间来配给。在

waiting time, in some socialist systems. It may be rationed by money

需要高度专精治疗的情况下,可能会通过金钱来配给。但归根结底,

when you get to very high specificities. But in the end, it’s

对医疗的需求几乎是无限的,无论是在成本方面,还是在

unlimited demand, virtually, and in terms of the costs, in terms of

某些疾病。而我认为这个国家不会运转得很好,

certain illnesses. And this country I don’t think will work very well

如果国内生产总值的 20% 都用在医疗上。显然,大部分医疗支出,

if 20% of GDP is going to medicine. Most medicine, obviously,

都花在了已超过劳动年龄的人群身上。

involves people beyond productive age.

年轻人负担不了你,老年人也负担不了你。

Young people don’t support you. Old people don’t support you. It

纽约市公立学校系统每名学生每年花费 1.1 万美元。

costs $11,000 per student in the New York City public school system.

一个四口之家,一年就是 4.4 万美元。总得有人为此买单。

Per family of four, it’s $44,000 a year. Somebody’s paying for it.

这相当于对生产者征税。这是我们承担的一种税,

That’s a tax on people who produce. It’s a tax we bear, kind of an

也是我们多年来形成的一种代际契约:你负责照顾好

intergenerational compact we have over the years that you take care

我,那我中间出力,然后我老了,你来照顾我。

of me, then I produce in the middle, then you take care of me when I

社会确实是这样做的,也应该这样做。但这条等式

get old. Society does it, society should do it. But that equation

会变得越来越难以维系,因为处于年轻

gets tougher and tougher as you get more and more people in the young

和老年两端的人口越来越多,而 21 岁到 65 岁之间的人群,

part and the older part because the people between 21 and 65 are the

是必须创造产出、去照顾所有人的那群人;

people who have to turn on the output to take care of everybody; and

这不光指制造业,也包括

that means not only the manufacturing businesses but in services like

医疗这类服务业。

medicine.

我们现在又开始面临这种情况了。前些年我们有过一段蜜月期,

We’re now starting to hit that again. We had a honeymoon period for a

实际上那几年住院天数是在减少的。过去

few years, where in effect, hospital stays were reduced. It used to

比如说产科病房,产妇生孩子

be in terms of maternity wards, people would be in for a baby and

可能要住好几天,后来我们把天数压了下来。HMO

might be in for a number of days, and we’re cutting it down. HMOs

进场压价,诸如此类的做法,

came in and bargained down prices and all that sort of thing for

持续了一阵子。但如今我们已经走出了那个阶段,你开始看到

awhile. But now we’re out of that phase and you’re starting to see

这种每年 10% 的增长。然后你开始看到企业每年 10% 的

these 10% a year increases. And you start getting 10% a year

增长,而在这个世界里,GDP 增速只有 3-4%。

increases for companies in a world where the GDP is drawing 3-4% a

总有一天,这会开始反噬,而且反噬得很厉害。所以我们会

year. And somewhere it starts biting and biting badly. So we will

等着看吧。我们会看到,随着时间推移,有些体系会增设越来越多的额外福利。

see. We will see some systems that put in more perks as they go

这一点毫无疑问。

along. There’s just no question about it.

现场股东我想回过头来问一个问题。当你买入一家

QUESTIONI wanted to go back and ask a question. When you buy a

公司时,这是一个筛选过程,还是投票式过程?

company, is it a selection process, or a voter-type process?

是选择在牵引文化。文化会或多或少地

It’s selection that pulls the culture. And the culture evolves more

进化。但一开始你得从选择入手。有人想

or less. But selection you start with. The first thing I look at when

卖给我一家企业时,我做决定前看的第一件事是——他们

somebody wants to sell me a business before making a decision—do they

爱的是钱,还是爱这家公司?如果某人爱的是

love the money or do they love the company? If somebody loves

画画,他们可能靠卖画赚很多钱,但他们

painting, they may make a lot of money selling paintings, but they’re

会一直画下去。如果他们爱打高尔夫,可能能

going to keep painting. If they love playing golf, they may make a

赚到大钱,但他们还是会一直打高尔夫。杰克·尼克劳斯还是会

ton of money, but they’ll keep playing golf. Jack Nicklaus will be

去参加常青巡回赛,诸如此类。如果他们爱的是钱,他们

out on the Senior Tour, whatever. If they love the money, they’re

就会拿走钱,然后向我保证他们会再干

going to take the money, and they’ll promise me they’ll go to work

一阵子;六个月后,他们或者他们的配偶就会

for awhile; then after six months, they or their spouse will

说:“你早上 7 点钟从床上蹦起来干什么?你花了

say, “Why are you jumping out of bed at 7 in the morning? You spent

40 年打造这份家业,现在钱已经全在你手里,

40 years building this business and now you have all the money in the

却还在做和以前一模一样的事,仅仅为了能——

world and you’re still doing the same thing as before just so you can

把大笔钱送到奥马哈去。”

send a lot of money to Omaha.”

我认为,这个决定是我要问的最重要的问题。

I think that decision is the most important question I’ve got to ask.

我问的是关于企业经济特征的问题,

I ask questions about the economic characteristics of the business

以及我要付出的价格,但我在奥马哈没有任何管理层。

and the price I’m paying, but I don’t have any management in Omaha.

我们在奥马哈有 16 个人,却有 16.5 万名员工。所以我们

We’ve got 16 people in Omaha and we’ve got 165,000 employees. So we

就是没人可以派出去。我们没有消防队。所以我

just don’t have anybody to send out. We don’t have any firemen. So I

只能依赖那些把企业卖给我的人了,他们拿着

have to count on the people who sell me the business, they take

数亿美元的款项,比如 NetJets 的瑞奇·圣图利,

hundreds of millions of dollars, like Rich Santulli at NetJets and

他们仍然愿意在早上 5 点半起床,

they’re still going to want to get up at 5:30 in the morning and

感恩节的那个周末,每个人都行色匆匆,因为他们都

Thanksgiving weekend when everyone’s in such hurry because they all

想在同一时间要飞机。解决这些问题,还有东部的

want planes at the same time. Solving those problems and the thunder

雷暴,或者别的什么状况。等到一天忙完,

storms in the east and whatever it may be. And when they get all

还想第二天再来一遍。

through at the end of the day, wanna do it again the next day.

说实话,我们在找这类人时一直挺犯难的,

We’ve had a problem frankly, in finding those kinds of people,

因为我们至少四分之三的经理人已经很有钱了。

because three-quarters of our managers, at least, have more money

远超过他们自己、子女甚至孙辈所需要的。

than they or their kids or their grandchildren will ever need.

他们将一生的工作变现——也许还包括父母的工作、

They’ve monetized a lifetime of work or maybe their parents’ work or

祖父母的工作。但他们是在把企业交给我们的时候,就已将其变现。

their grandparents’ work. But they’ve monetized that when they handed

而现在,他们有了一个选择。如果他们热爱这家企业,就停不下来。

the business to us. And now they’ve got an option. And if they love

我为什么工作?我说不清

the business, they can’t stop. Why do I work? I can’t tell you how

我有多么热爱自己所做的事。就算让我倒贴一大笔钱(当然,我们并不

much I love what I do. I would pay a lot of money (of course we don’t

想让股东们知道这一点)——但即使倒贴一大笔钱,我也愿意做

want the shareholders to know)—but I would pay a lot of money to have

这份工作。我的意思是,在任何情况下我都会做。

this job. I mean, I would do it under any circumstances. But the

说实话,这世上我想做什么都可以,但这就是我

truth is I could anything in the world that I want, but this is what

想做的事。这跟我拿多少钱毫无关系。它只跟

I like doing. It has nothing to do with how much I get paid. It just

两件事有关:一是能做我喜欢的事,

has to do with two things. It has to do with me getting to do what I

并且按自己的方式去做。如果有人对我指手画脚,告诉我每天必须干什么,我明天就走人。我究竟为什么要

like to do the way I want to do it. If somebody was telling me what I

做那种事?以我现在的身家,如果还得被人

had to do every day I’d be gone tomorrow. Why in the world would I

指挥着必须做什么、必须怎么做,

want to do that with the kind of money I have if I was being told

连头发该往左分还是往右分、

what I had to do and how I had to do it, and whether to part my hair

穿什么衣服去上班之类的事情都有人管,我凭什么要做?

on the right or the left, or what to wear to the office or anything

我就说再见了。

like that. I’d just say goodbye.

其次,我喜欢股价上涨。大多数情况下,我喜欢这个事实。

And secondly, I like appreciation. I like the fact that by and large

我们的股东很感恩。我拥有一群我喜欢的听众。

our shareholders are appreciative. I’ve got an audience that I like

就是这个原因让我在自己并不缺钱的情况下,依然选择工作。

and that’s what causes me to work when I don’t need the money. It’s

促使其他人投身于这些业务的,很可能就是……

probably what will cause other people to work in the businesses that

我们收购时,假设他们一开始就热爱这家企业。所以我们让他们去干。

we buy, assuming they love the business to start with. So we let them

他们在自身业务的经营上拥有极高的自主权。我们对此赞赏有加。

run their own business to an extraordinary degree. And we applaud.

如果他们从我这里得到了掌声,那他们得到的是一个

And if they get applause from me they’re getting it from a

有见识的听众。我的意思是,我了解商业,也知道得足够多。

knowledgeable audience. I mean, I know business and I know enough

要知道什么时候该鼓掌,什么时候不该鼓掌。所以

about business to know when applause is due and when it isn’t. So

从他们那儿打探消息的是位不错的评论家,在他们看来是这样。

they’re getting it from a good critic, as far as they’re concerned.

而这份信任也来自我们的股东,因为我传递

And they’re getting it from our shareholders in turn, because I pass

掌声的原因正是如此——这也就是为什么人们会爱上它的理由。

along the reasons for applause. And that’s what causes people to love

他们必须热爱自己所做的事情。这一点别无选择。

it. They’ve got to love what they do. There’s just no way around it.

如果他们不这样做,钱也留不住他们。

And if they don’t, money isn’t going to keep them.

自 1965 年以来,我们从未有过……嗯,我记不清有多少次了。

And we’ve never had, well, since 1965 I don’t know how many

我们收购过的企业,几十上百家。而我们从未

businesses we’ve acquired, but dozens and dozens. And we have never

有过 CEO 主动跳槽去别家公司。这些年来我们不得不做了

had a CEO leave us for another job voluntarily. We’ve had to make a

几次人员调整,在这 35 年里。只是今年有一家公司,

couple of changes in 35 years, except this year in one company where

那位创始人请来了一位首席执行官与她共同管理公司,但两人

the founder brought in a CEO to work jointly with her and the two of

就是合不来。那件事也就折腾了几个月。

them, it just didn’t work. And that was over in a couple of months.

但他们俩对伯克希尔都挺满意,只是这种安排

But both of them feel good about Berkshire and it just doesn’t work

让两个人去经营那种企业,通常行不通。

to have two people try to run that kind of business. And it usually

但有时效果相当不错。我们有过一些案例,

doesn’t work, but sometimes it works very well. We’ve had cases where

确实非常成功。所以这没什么魔法,但你最好还是

it does work very well. So there’s no magic to it, but you’d better

首先要确保他们本身热爱这个行业,而你

be sure that they love the business in the first place and that you

让他们画他们自己的画吧。我是说,我觉得我仰面躺着,

let them paint their own painting. I mean, I feel like I’m on my

眼前就是西斯廷教堂的天顶,我正画个不停;这是我的

back, and there’s the Sistine Chapel, and I’m painting away; it’s my

画作,有人问:“你怎么不多用点红色,少用点

painting, and somebody says, “Why don’t you use more red instead of

蓝色?”再见。这是我的画。我才不在乎他们卖多少钱呢。

blue?” Goodbye. It’s my painting. And I don’t care what they sell it

那不算在内。画作本身永远不会

for. That’s not part of it. The painting itself will never be

完成。这正是其一大妙处。

finished. That’s one of the great things about it.

我也喜欢听人说:“嘿,那幅画真不错。”

And I like it when people say, “Gee, that’s a pretty good-looking

对我而言,这就是管理的本质。管理就是

painting.” To me, that’s what management is about. Management is

通过别人去做你想做成的事。

getting things done through other people that you want to get done.

通过别人做成事的方法——就是找到有才华的人,

The way you get it done through other people—is to get talented

让他们以一种前所未有地更加投入的方式去工作。

people and let them work in a way that causes them to be more excited

这一点我们做到了。飞安国际(FlightSafety)。

about it than they’ve ever been before. And we get that. Flight

阿尔·尤尔奇(Al Ueltschi)1951 年以 1 万美元起家。这个人

Safety. Al Ueltschi started that in 1951 with $10,000. Here’s a guy

当年开飞机搭载过林德伯格(Lindbergh)。他现在已经 85 岁了,一手打造了这家企业,

that flew Lindbergh. He’s 85 years old now. He built his own business

并因此获得了价值 10 亿美元的伯克希尔股票,这是

and he got a billion dollars worth of Berkshire stock as a matter of

有案可查的。他另外还做些什么呢——他每周工作七天,

record. Here’s what else he does—he works seven days a week and he

几年前他把公司卖给伯克希尔时,就解决了自己的一个难题。

solved his problem when he sold the business to Berkshire some years

因为他一手打造了这家企业——那是他的画作——他

ago. Because here he built this thing—it was his painting—and he

担心自己死后它会怎样?我的办法很简单。

worried about what’s going to happen when I die? I have a very simple

我说,你看,这幅画你今天就可以卖掉,我们可以把它挂进

rule. I say, look, you can sell this painting today and we’ll hang it

大都会博物馆,你也可以把它卖给某个杠杆收购(LPO)的操盘手,

in the Metropolitan Museum or you can sell it to some LPO operator

然后它会被挂在一间董事会议室里。

and it will hang in a board room.

现在,如果你想把自己花了一辈子画成的这幅画挂起来

Now if you want this painting you’ve spent your whole life on hanging

在董事会议室里,那倒也合情合理。也许别人给你一笔小钱,你也觉得值了。

in a board room, that’s fair enough. And maybe a few bucks is worth

但我们会把它放进大都会博物馆,然后以它的名义命名一个

it. But we’ll put it in the Metropolitan Museum and we’ll name a

专门的展厅;不仅如此,你还可以继续

special wing after it; and not only that, you go on and keep

画下去。而这就是阿尔想要的。当他把它卖给我时,他

painting. And that’s what Al wants. And when he sold it to me, his

之后的生活会更好,因为那是他唯一担心的事。

life is better afterwards, because that’s the one thing he worries

你担心你的子女。这个决定太重要了,毕竟他

about. You worry about your children. It was too important, when he’d

花了 40 到 50 年时间打造了这家公司。我用在他身上的一句话是——我跟他说,

built this thing for 40 or 50 years. A line I used with him—I told

听着,别担心。就算你明天死了,某个 26 岁

him, look, don’t worry about it. If you die tomorrow, some 26-year-

的信托专员很可能会把这地方拍卖掉。这让他抓狂。

old trust officer is likely to auction the place off. And that drives

但你会想知道你的家人会怎样。你

him crazy. But you do want to know what happens to your family. You

想知道你的企业会发生什么。这种想法会帮你过滤掉

do want to know what happens to your business. And that filters out

各种其他东西。我是说,到头来,我们从未在

all kinds of other things. I mean, in the end we’ve never bought a

拍卖会上买过一家企业。这种事不会发生。我们不感兴趣。

business at an auction. It won’t happen. We’re not interested in

他们粉饰数据,玩各种花招。这

that. They dress up the figures and do all these other things. It’s

不会发生。但我们有一道筛选机制,这样我就不用去审查了。

not going to happen. But we’ve got a filter so I don’t have to review

花一千块买两个之类的东西。我大概就是在看

a thousand to buy two or something like that. I’m probably looking at

我们通常是三选二,或者类似的做法,因为我们有筛选标准。

three to buy two or something of the sort because we have filters

它们在我们连想都还没想之前就已经通过了。接着我们就做交易。

they pass through before we even think about it. And we make deals

我们在电话里做成了这笔交易。从沃尔玛手里买下了麦克莱恩公司,年销售额 220 亿美元。

over the phone. We bought the McLain Company from Wal-Mart—22 billion

……销售额——但完成交易只用了 29 天。沃尔玛的首席财务官

in sales—but to complete the deal was 29 days. The CFO from Wal-Mart

他来到奥马哈。我们聊了几个小时,握了手。

came up to Omaha. We talked for a couple of hours and we shook hands

谈定了价格。他打电话过去,回来,说可以。然后他

on a price. He called down there, came back and said okay. And he

他问我:“我意识到了哪些尽职调查?”我说:“我刚刚做完了啊。”

said, what due diligence do I realize? And I said, “I’ve just done my

“尽职调查?我问了你几个问题。”我们 29 天就成交了。

due diligence. I’ve asked you a few questions.” We closed it 29 days

后来。在那笔交易之前,我们从没这么快地完成过一笔交易。

later. We’ve never had a deal that closed that fast before the one

和沃尔玛,他们乐在其中,我们也乐在其中。我们有个很棒的伙计

with Wal-Mart. They loved it and we loved it. We’ve got a great guy

经营它。

running it.

这就是我这辈子想做的事。我是说,我可不想就这么过一辈子。

That’s what I want to do in life. I mean, I don’t want to go through

在拍卖会上买东西,试图找到那些正在入场的 MBA。

buying things at auction and trying to find the MBAs that are coming

从其他地方出来。我宁愿只找四百个挖矿人,他们……

out from other places. I’d rather just find four hundred diggers that

想继续玩这个游戏。

want to keep playing the game.

提问您投资过的最好的生意是什么,

QUESTIONWhat’s the best business you’ve ever invested in and is

以及您做过的最中意的一笔交易是什么?

there a favorite deal you’ve ever done?

我最中意的交易永远是下一笔。明天早上——

My favorite deal’s going to be the next deal. It’s tomorrow morning—

在我看来,那会比我有生以来任何一个工作日都更有趣。

it’s going to be more fun than any day I’ve had a job as far as I’m

我做的事就是这样。我们吃晚饭时

concerned. And that’s the way it is in what I do. We were talking

也聊过,最理想的生意是

about it at dinner, I mean the best kind of business to be in is

卖一种成本只要一美分、售价却要一美元,

something where you sell something that costs a penny and sells for a

而且还能让人上瘾的东西。我们还没找到这种生意,但我们卖的东西

dollar and is habit forming. We haven’t found that yet but we sell

有点像。我们在美国西部卖糖果,喜诗糖果。

things a little like that. We sell candy in the West, See’s Candy.

可惜盒装巧克力在美国市场规模不大,

Now unfortunately boxed chocolates are not big in this country,

人均消费量大约是 1 磅。大家都爱吃,也爱把它当礼物送人,

there’s about 1 pound per capita. Everybody loves to eat them and get

但自己不会买来吃,这很有意思。

them as gifts but they don’t buy them to eat themselves, it’s a very

在座各位,没人在圣诞节、

interesting phenomenon. I mean there’s nobody here that wouldn’t like

住院或过生日时,不想收到一盒巧克力。

to get a box of chocolates for Christmas or when they are in the

可你不会自己到店里去买;不过,

hospital or a birthday. But you don’t go to a shop and buy it whereas

世界其他地方的人们会这么做,正因如此,这是一门小生意。

in other parts of the world people do that, so it’s a small business

但它仍然是一项重要的业务。这是一份很棒的礼物,而且非常

but it’s still an important business. It’s a great gift and very

有季节性。我是说,去年我们赚了 5500 万美元。我们在

seasonal. I mean, we made 55 million dollars last year. We made 50

圣诞节前三周内赚了 5000 万美元。

million in the three weeks before Christmas.

本公司经历了一个堪称“灵魂拷问”的时刻。您能不能

Our company saw what is apparently a come to Jesus moment. Can you

想象一下,情人节那天你回到家,然后说,“你知道吗,这里有——”

imagine going home on Valentine’s Day, you know and saying, there’s

我的甜心,打开这个盒子,上面写着“亲爱的,情人节快乐,我

my sweetheart and unwrap this box saying Happy Valentine’s, Dear, I

拿的是最低报价。”价格不是决定性因素。如果你

took the low bid. Price is not a determining factor. If you are

以五美元一磅的价格卖东西,你根本不用操心。

selling something for five dollars a pound, you don’t have to worry

有人以每磅 4.95 美元的价格卖东西,把整个市场都抢走了。

about somebody selling for $4.95 a pound and taking away the market

就像你在很多事情上做的那样,重要的是脑子里想什么。

like you do in a lot of things. It’s what’s in the mind that counts.

如果你第一次约会就送给姑娘一盒巧克力

And if you gave a box of chocolates on your first date to some girl

她亲了你,我们大家伙儿都看见了。只要他们吃的是我们的巧克力就行。

and she kissed you, we all knew. As long as they are our chocolates.

如果她扇了你一耳光,我们是绝不会让你回心转意的。

If she slapped your face, we’re never going to get you back, that’s

这行不通。巧克力必须得非常好,这是明摆着的,但

not going to work. It’s got to be very good chocolate obviously, but

在加利福尼亚,每个人心里都对喜诗糖果有些自己的想法。

everybody in California has something in their mind about See’s

就像世界上几乎每个人都对可口可乐有些自己的想法。

Chocolates. Just like everybody in the world virtually has something

关于可口可乐,他们心中有某种东西。我称之为“心智”

in their mind about Coca-Cola. They have something that I call “share

“份额”和“市场份额”。他们脑子里留下了某种东西。

of mind” and “share of market.” They’ve got something in their mind.

他们脑子里不会同时装着 28 件事。我们想要的

Now they aren’t going to have 28 things in their mind. All we want

和可口可乐有关的,是那些与快乐相连的东西。因此,我们

with Coca-Cola are those that are associated with happiness. So we

希望迪士尼世界有,迪士尼乐园也有,一个

want it at Disney World, we want it at Disneyland, we want it at a

棒球赛。任何人们开心的地方,我们都要有可口可乐。

baseball game. We want it everyplace people are happy. We want Coca-

可乐,因为我们想要那种联想。喝起来味道也棒极了。

Cola because we want that association. Tastes terrific to drink too.

但正是心里的那种感觉,让人们

But it’s going to be something in the mind about it that makes people

对产品感觉很好。所以有人卖的东西

feel good about the product. So someone else is selling something in

便宜一分钱一罐——他们不会换。你要是说“皇冠可乐”,

a can for one penny less—they don’t shift. And if you say RC Cola to

75 年来它一直存在,但在你内心深处

people, it’s been around for 75 years, but there’s something in your

关于皇冠可乐,你心里有数。除此之外,它什么联想也带不来。

mind about RC Cola. Other than that, it doesn’t bring anything to

而如果你在销售消费品,你希望它出现在

mind and if you are selling a consumer product you want it to be in

尽可能多的人的心智中,并带有尽可能好的联想。

as many minds as possible with as favorable connotations as possible.

说实话,你可以这样切入——这是我审视生意的方式之一。

And the truth is you can go in, this is one of the ways I look at

我给你 10 亿美元,让你去

business, I can give you a billion dollars and tell you to go to

加利福尼亚,想要在盒装巧克力生意上打败我们,

California and try and beat us in the boxed chocolate business and

你会问自己,我到底该怎么下手?是靠卖更低的价格吗?

you’d say to yourself, how am I going to do it? Am I going to sell

还是去铺新的渠道?你做不到。

them for cheaper prices? Am I going to get new outputs? You can’t

你无法取代它,因为你改变不了人们脑子里的印象,靠

displace it because you can’t change what’s in peoples’ minds with a

砸 10 亿美元做广告或诸如此类的任何手段都无济于事。

billion dollar advertising campaign or anything of the sort.

你可以在中国建个鞋厂,就能把我们挤出

You could build a shoe factory in China that will put us out of

市场,因为鞋子这东西,说到底你可能也就有那么一点点在乎。记住

business because in the end you may care a little bit. Remember

20 年前的那些佛罗海姆鞋业(Florhseim shoes)或大人物鞋业(Big Men shoes),现在都没了。

Florhseim shoes or Big Men shoes 20 years ago, they’re gone. You

你其实并不真在意鞋子是啥牌子,你在意的是它好不好看、

don’t really care what shoe, you care what it looks like and if it’s

是否合脚,碰巧是个你认识的名字,那也行。但你并不会为此多掏钱,

a name you recognize, fine. You don’t pay something extra for it and

而且你绝对不会翻过鞋底去看上面是不是

you sure as hell don’t look at the bottom of the sole and see if it

印着“Made in the USA”。你一定得身处一个成本不是决定性因素的行业里。

says “Made in the USA” or not. You really need to be in something

在成本并非决定性因素的情况下。好时巧克力棒——你知道,你

where cost is not the controlling factor. Hershey bars—you know, you

走进一家药妆店,说“我要一条好时巧克力”,老板

go into a drug store and say, “I want a Hershey bar,” and the guy

说:“我这儿有我自己做的自有品牌,跟好时巧克力棒一样大小,

says, “I’ve got this private label I make myself, same size as a

还便宜五分钱。”然后你就得走到马路对面去买了?

Hershey bar and it’s a nickel cheaper.” You walk across the street

那么你就会去别处买好时巧克力棒。那才是你拥有……

and buy a Hershey bar some place else. That’s when you have a

生意。那就是当对方试图……的时候,你会走到街对面去。

business. It’s when you walk across the street if the guy tries to

卖给你点东西,即使便宜那么一点点。

sell you something, even if it is a little cheaper.

但如果你卖的是小麦,我儿子丢了一个农场,那是个糟糕透顶的生意。

But if you sell wheat, my son lost a farm and it’s a terrible

生意,我告诉他,当有人走进这种地方,

business, and I told him the day someone walks into a place like this

然后说:“我想要点[某个名牌]玉米,麻烦您了,”你就知道

and says, “I’d like some of [name-brand] corn, please,” you know you

你就在一个好生意里。但当他们只是说“给我来点玉米,”

are in a good business. But when they just say “Bring me some corn,”

这就是个糟糕的生意。事实上,这生意糟糕到他们有个……

it’s a lousy business. In fact, such a lousy business, they had a

家伙,我读到过他中了彩票,原来是个农民。

fella that I read about that he won the lottery and he was a farmer

就在内布拉斯加这里,中了 2000 万美元,电视台记者赶了过去,

here in Nebraska that won 20 million dollars and the TV crew went out

问他:“这 2000 万美元你打算怎么处理?”

to him and asked him, “What are you going to do with the 20 million

……美元?”他说:“我想我就一直种地,直到钱全花光为止。”

dollars?” He says, “I think I’ll just keep farming til it’s all

花光。”这就是你身处商品行业时的下场。

gone.” That’s what happens when you are in the commodity business.

你根本不该靠近它。

You don’t want to go near it.

您如何看待当前经济的前景?

QUESTIONWhat do you think about the prospect of the current economy

您会如何改变经济政策?

and how would you change economic policy?

我从不关注经济预测。你的孩子们,除非

I pay no attention to economic forecasting. Your children are, absent

遇到恐怖主义这回事,但就人均物质财富而言,

of the terrorism thing, but in terms of material wealth per capita,

你的孩子会过得比你好,你的孙辈

your kids are going to live better than you and your grandchildren

会过得更好。再看 20 世纪,实际人均 GDP,

will live better. And again in the 20th century, real GDP per capita,

实际 GDP,在这个国家是七倍,想象一下,

real GDP, one of seven for one in this country, just think of that,

七倍。你可以把它兑现为更少的工作时长,或者更多

seven times. You can cash that out to fewer hours of work or more

的产品,或者各种其他东西。但这确实是一个相当、相当了不起的

product or all kinds of things. But it’s a wonderful, wonderful

经济,它会随着时间的推移变得更好。在任何一段 20 年或

economy and it’ll get better over time. Now to make any given 20 or

30 年的时间里——假设我还能再活 20 年——总会有那么几个糟糕的年头,

30, assuming I have 20 years left, there will be a few lousy years

几个平淡的年头,而大多数年份会相当不错,

and there will be a few so-so years and most will be pretty good

还有几个特别好的年景——到来顺序我就说不准了。

years and a couple fabulous years and I don’t know in what order they

但如果我是个优秀的高尔夫球手,而且从来没打过

are going to come. But if I’m a good golfer and I haven’t played a

这片球场,也知道会有一些五杆洞还有一些三杆洞,

course here before and I knew there would be some par 5s and some par

我在五杆洞上用的杆数,平均来看会比三杆洞多。

3s, I’m going to take some more strokes on the par 5s than on the par

平均时间差 3 秒。关键是,我打——我打每一洞

3s on average. The importance is that I play, that I play each hole

都打好。最终我的总成绩会不错。但我不能只是

well. In the end I will end up with a good score. I can’t just go

在球场上转悠着只打三杆洞。在生意上我做不到这样。我担心

around and play the par 3s. I can’t do that in business. I worry

的是和优秀的人一起,在好的生意里待着。这就是我关注的全部。

about being in good businesses with good people. That’s all I focus

……依据。在商业中,永远不要基于……做决策,我从未基于……

on. Never base a decision in business, I’ve never based a decision on

业务扩张或任何类似行为,基于经济

expansion of a business or anything like that based on an economic

预测,因为 A)它不可靠,B)它不重要。

forecast because A) it’s not reliable and B) it’s not important. What

重要的是我们在 5 年、10 年或 20 年后会处于什么位置,在……

is important is where we are going to be in 5 or 10 or 20 years in

这个国家,我们会因此变得更好吗?所以我们没有任何

the country and will we be better off for this. So we don’t have any

明确的经济预测者。我的搭档查理和我从不谈论

clear-cut economic forecasters. My partner Charlie and I never talk

我们只是在讨论怎样才能把钱投出去,关于这一点。

about it. We just talk about how can we put the money out in

我们永远持有的企业,与那些我们可以信任的人一起经营。

businesses that we have owned forever, with the kind of people we can

信任。

trust.

现场股东能不能谈谈您涉足电信业以及……

QUESTIONCould you talk a little about your foray into telecom and

也许是关于 MCI 的融合?

maybe about the MCI convergence?

我们在电信领域本来就没什么涉足。

There hasn’t been much of a foray in telecom to start with that.

电信不是我特别了解的行业,我没什么独到见解。

Telecom is not a business I understand very well. I have no insights

进入那项业务。我一直觉得,这是一个竞争非常……

into that business. It’s always struck me as a very competitive

大宗商品式业务,资本密集型。这压根儿就不是一个

commodity-type business, capital intensive. It’s just not a game

我会产生丝毫兴趣的生意。我宁愿卖糖果

where I have any kind of any interest at all. I’d rather sell candy

或者类似性质的,你能够理解其竞争

or something of the sort, where you can understand the competitive

优势。但我不喜欢那些会大幅改变的

advantage. But I don’t like businesses that are going to change a

生意。我很喜欢吉列,你知道差不多一百年前,他们就已经

lot. I like Gillette, you know a hundred years ago almost, they were

那把普通的笨刀片。和普通一次性刀片一样,它们占总销量超过 70% 的份额。

the dumb regular blade. Like value, they sell over 70 percent of the

刀片市场中占据 70% 以上的份额——70%。每个人

blades to the rest of the world, in the world—70 percent. Everybody

都知道怎么制造;他们不需要偷技术;他们

knows how to make them; they don’t have to steal the technology; they

也不需要自己去分销。但这里有一家公司拥有 70%

don’t have to distribute them. But here’s a company that has 70

的份额长期如此。因此,这是一门极为出色的生意。它将占据

percent overtime. So it’s a great, great business. It will dominate

主导地位,10 年后如此,20 年后也是如此。伯克希尔也会占据

10 years from now. Dominate 20 years from now. Berkley will dominate

主导地位,毫无疑问,10 年或 20 年后,可口可乐同样会占据主导地位。

surely 10 years from now or 20 years from now. Coca-Cola will

但谁能说清楚电信业里谁会干出什么事?我甚至

dominate, but who’s going to do what in telecom? I don’t even know

对过去发生过什么都不太清楚,在快速

what’s happened in the past very well and I have no idea in a fast-

变化的行业里,我对未来会发生什么也毫无头绪。所以,我把这种变化视为

folding industry what’s going to happen. So I view the change as

对社会有益,但对投资者可能极为有害。

beneficial to society but potentially very harmful to investors.

不变是你在投资中致富的方式。如果你买入

Absence of change is how you get rich in investing. If you buy

有些生意非常优秀,你根本不用担心它会变。

something that’s very good and you don’t worry about it changing on

而且这些生意有某种自行运转的奥秘。

you and there’s certain mysteries that run themselves with that,

某些行业则不具备。凡是涉及大量

there’s certain industries that don’t. Anything with a lot of

科技的东西,很容易在短时间

technology is something to be very wrong on in a short period of

内让你错得离谱。现在人们说,你在这一点上也可以非常正确——但我不知道。

time. Now people say you can be very right on it too but I don’t know

我并不够了解两者的区别。我还没遇到过多少人

enough to know the difference. I haven’t run into very many people

能做到这一点。偶尔有人认为他们能做到,但这非常困难。

that do, occasionally people think they do but it’s very hard to

预测。

predict.

看看电视行业。电视改变了这个房间里所有人的生活。

Look at the television industry. Television changes the lives of all

我不认为还有多少电视机是在美国制造的,

of us in this room. I don’t think there’s a television set being

而卖出的 2000 万台电视机都是别处生产的。接着,收音机出现了。

manufactured in the United States that there aren’t 20 million of

后来没过多久,做收音机的人就没人赚到钱了。

them being sold that were manufactured elsewhere. Radio came along

各种对社会有益的事情都涉及

and nobody made money after a little while making radio sets. There’s

变化。就拿电脑行业来说吧,你看看那些从业者。

just all kinds of things that are beneficial for society that involve

变化。就拿电脑行业来说吧,你看看那些从业者。

change. Just take the computer business. If you look at the people

30 年前涉足计算机行业那会儿,就有像这样的人,嗯,我可以……

that got into computers 30 years ago, you had people like, well I can

挨个看下来,这生意糟透了。对社会是好事,

go down the list, it was a lousy business. Wonderful for society,

我就是读着它长大的。不过,这就好比,我们可以用汽车业来打个比方。

grew up on it. But it was like, we might use the example of the auto

结果呢?美国曾有 2000 家汽车公司成立。

business. 2,000 auto companies in the United States were formed ­

2000。当时有一家奥马哈汽车公司,还有一家内布拉斯加汽车。

2,000. There was an Omaha Motor Company. There was a Nebraska Motor

有美泰克(Maytag),有杜邦(DuPont)。现在剩下的,

Company. There was Maytag, there was Dupont. What you’ve got left,

你有两家公司在苦苦挣扎,第三家则卖给了

you’ve got two companies struggling and the third sold out to the

德国人。他们经营这家公司,基本上是为了养老金领取者的利益。

Germans. They are running the company basically for the pensioners

现在。这个商业模式对这个国家来说一直很糟糕。但它

now. It’s been a terrible business model for this country. But it’s

极其迷人。像 WD-40 这种利基型小企业,或者

thoroughly fascinating. It’s little niche businesses like WD-40, or

类似这样的,表现非常出色。只是一点小玩意儿,用来……

something like that, that do very well. Just a little something to

团结一致。汽车制造商产出数百万辆汽车,而

stick together. Auto manufacturers turn out millions of cars and

几十万人在那里工作,但他们很糟糕。

hundreds of thousands of people work there and they are lousy

生意。资本主义在这个意义上实现了增长。你可以发展

businesses. Capitalism has had growth in that sense. You can develop

一家好餐馆,别人第二天就能把它抄走。

a good restaurant and somebody can come along and copy it the next

然后琢磨出点什么新花样加到菜单里,或者再添点儿

day and figure out something new to add to the menu or add a little

更多的停车位。人们总是在看那些成功的模式,然后

more parking. People are always looking at successful models and

去追赶它们。这对消费者来说太棒了。这可能非常

going after them. That’s terrific for the consumer. It can be very

置身这类行业相当残酷。就像麦当劳那种,

brutal to be in those kinds of businesses. Like McDonalds sort of

20 年前统治了世界,但如今已不是这样。温迪现在做得更好。

owned the world 20 years ago, but not now. Wendy’s is doing better.

汉堡王的日子不太好过。这很难。我不喜欢难做的生意。

Burger King is kind of struggling. It’s tough. I don’t like tough.

提问者和我们讲讲,您为什么会参与……

QUESTIONTell us a little bit about why you’re involved in

加利福尼亚州。

California.

加利福尼亚:A) 我在加利福尼亚待的时间比在其他任何地方都要多

California: A) I’ve spent more time in California than any other

除内布拉斯加州以外的一个州。我在那边有一处住所,住了 30 年。

state, except for Nebraska. I’ve had a home up there for 30 years.

主要原因是加州大得让人没法忽视。加州

The big reason is California is too big to ignore. California is the

以国内生产总值(GDP)衡量,规模相当于法国。我的意思是,它排第十二或第十三位,

size of France in terms of GDP. I mean it is twelve or thirteen

占美国经济的 12% 或 13%,这很重要。

percent, or whatever of the United States’ economy and it’s important

对内布拉斯加州来说,加州发展得好也很重要。我们不会在这里做得特别出色,

to Nebraska that California do well. We will not do wonderfully in

内布拉斯加,如果加州是一团乱麻的话。而加州在财政上正是一团乱麻。我

Nebraska if California is a mess. And California is a fiscal mess. I

我是说,今年 5 月,有投资银行家找上门来。

mean, in May of this year we were approached by investment bankers

为加州做推介,因为加州需要出售。

presenting the state of California because California needed to sell

110 亿美元的认股权证。这些是将要发行的认股权证,

11 billion warrants. These were warrants that were going to be issued

将于 6 月发行,次年 6 月到期,以弥补赤字。加州无法

in June, due next June to tide over the deficit. California couldn’t

卖掉这些。加州能卖出 110 亿美元的唯一办法就是

sell those. The only way California could sell 11 billion was to get

找到伯克希尔·哈撒韦这样的公司或其他机构来提供担保,如果

someone like Berkshire Hathaway or somebody else to guarantee, if

情况糟到极点,我们会以垃圾债的价格买入这些债券。

worse came to worse, we would buy those bonds at junk bond prices. In

换句话说,如果他们在全世界找不到任何买家来买这些债券,

other words, if they couldn’t find any buyer in the world to buy them

我们会兜底。我们曾提出,收费来做这件事。

we would stand by it. We offered to do it for a price.

由美林和花旗领头的七家银行集团拿到了报酬。

A group of seven banks led by Merrill Lynch, and Citicorp, got paid

8400 万美元。他们拿到了 0.75% 的报酬,

84 million dollars. They got paid three quarters of 1 percent for

但只是保证,如果从现在到明年六月之间,加州在全世界找不到任何

doing nothing but guaranteeing that if California could not find any

买家,他们就会出手买下这 110 亿美元。这让他们度过了六月的危机。他们的信用

buyer in the world between now and next June they would step up and

买下这 110 亿美元。这让他们度过了六月的危机。他们的信用

buy this 11 billion. That got them past the June crisis. Their credit

卡没有担保人就毫无用处。在加州发生的事情

card wasn’t any good without a guarantor. What happens in the state

会影响整个国家的状况,事实也确实如此。

of California affects the state of the country, and that was the

现在他们面临着 30 亿美元的预期收入票据。他们

situation. Now they face 3 billion revenue anticipation notes. They

说的是付 1% 的费用来获得一份信用证担保,

are talking about paying 1 percent to get a letter of credit backing

这些债券明年 6 月到期。从现在到明年 6 月,都要看市场怎么走。

those, these are due next June. From now to next June on the market

而他们,单单是为了

and they are going to need to pay 100 basis points for just the

保证总有人会买这些该死的东西,因为如果

guarantee that somehow somebody will buy these damn things, cause if

没人买,他们手头还有几笔别的交易在推进。

they don’t they’ve got a couple other things in the works.

在我看来,加利福尼亚州能撑到明年六月,届时这批债券到期,而且他们还将面临进一步的赤字。

California, in my view, has until next June when this batch with come

此外,他们还将面临进一步的赤字。他们必须在明年六月之前

due plus they will be facing further deficits. They have until next

靠自己赢得金融市场的信任。

June to be credible in the world on their own in terms of the

因为金融市场没有必须买入

financial markets. Because the financial markets don’t have to buy

加州票据的义务,我是说,没有什么能强迫他们买。现在,

California paper, I mean there’s nothing to force them to buy. Now

我得赶紧补充一句,加州大到不能倒。我的意思是,你可以

California, I hasten to add, is too big to fail. I mean you can

预见到各种可怕的情形,他们可能会耗尽现金,但总会有人出来

predict dire things, they can run out of cash, but somebody will come

救助。如果他们不先把自己的事理顺,那唯一能施以援手的

to the rescue and the only party to come to the rescue if they don’t

将只能是联邦政府。

get their own house in order will be the federal government.

总会有解决之道的,但我认为,如果解决方案能尽早到来,而不是拖到最后,那会好得多。

There will be a solution, but I think it’s way better if the

能尽早到来,而不是拖到最后,那会好得多。我是说,本杰明·富兰克林

solutions arrive early rather than late. I mean Benjamin Franklin

说过许多充满智慧的话,但他也说过,“一分预防

said a lot of wise things but when he said, “An ounce of prevention

“抵得上一磅的治疗”,这正是伯克希尔的指路明灯,

is worth a pound of cure, I mean that is the guiding light at

也应该是所有面临任何财政问题的人的指路明灯。

Berkshire and should be the guiding light for everybody with fiscal

各种问题。加利福尼亚是一个极其富有的州。它不是

problems of any kind. California’s an enormously rich state. It’s not

不会飘到海里去或者发生诸如此类的事。它的

going to float off into the ocean or anything like that. It’s a

经济实际上非常出色,只是多了一个商业上的麻烦,但所有

terrific economy actually, it’s got an added business problem but all

问题都是可以解决的。但如果不尽快解决,也就是几分钟的事了,

that’s solvable. But if it is not solved soon, it’s a few minutes

在午夜前,然后就会由别人替他们解决,

before midnight on that and then it will get solved by somebody else

我认为这对他们来说是个极其糟糕的错误。

for them and I just think that’s a terrible mistake.

你需要那种有胆识、敢于拿出

You need leadership that has got the guts to come up with the kind of

所需方案的那种领导层,并且有能力将其传达给

program that is required and has the ability to communicate it both

加州人民,同时也传达给信贷市场。

to the people of California and in turn to the credit markets. The

在信贷市场上,举证责任如今已转向“证明给我看”模式,

burden of proof has now shifted in the credit markets to “show me” on

代表加利福尼亚州。那个举证责任就是,加利福尼亚州将必须

behalf of California. That burden of proof is, California will have

要说得通,他们靠烟雾和镜子是办不到的,

to make sense, they won’t be able to do it with smoke and mirrors

明年,因为他们面对的市场会非常仔细地审视

next year because they’ve got markets that will look very carefully

现金从哪里来、往哪里去。

at where the cash is going to come from and how it’s going to go out.

你手头已经有很多强制性要处理的事情,让你……

You’ve got a lot of stuff out there that’s mandated, that leaves you

在税收和支出两方面,他们的腾挪空间都比你以为的要小。

less room to maneuver both for taxes and expenditure than you might

在许多其他州也是如此。他们会遇到这样的情况,即对某些……

have in many other states. They will have a situation where to some

从某种程度上看,全体选民已经为收入和

extent the general electorate has set rules for both income and

那些绑住人们手脚、并且已经定下来的支出

expenditures that ties the hands of people and having set those

规则,制定规则的人其实没有责任。

rules, the people who set them really didn’t have a responsibility

他们为这个或那个就打那只斗牛犬。

for making things. They just hit the bulldog for this or that. It’s

这是一个有意思的问题;它终将得到解决。

an interesting problem; it will get solved.

好消息是,这就像这个国家。彼得·林奇说,当你

The good news is, it’s like this country. Peter Lynch says when you

买股票,就是买入一家好到连傻瓜都能经营的企业。

buy stock, buy into a business that’s so good that even a dope can

经营它,因为迟早会有人这么做的。这里面好处不少。

run it, because sooner or later one will. There’s a lot of merit to

这一点。如果你只买那些连你那个傻外甥都能经营的企业,

that. If you just buy businesses that your idiot nephew can run,

你会做得不错。你不需要那种只有天才才能经营的企业。

you’re going to do all right. You don’t want a business that a genius

这类企业必须奔跑。这确实是世上最糟糕的一类生意。

has to run. That’s the worst kind of business in the world really.

而事实是,我们的国家如此优秀,以至于我们能够承受相当程度的……

And the truth is, our country is so good that we can take a fair

管理不善的程度。我们偶尔会检验这一点,但我们得出

amount of mismanagement. We test that occasionally, but we come

这种情况也出现过。

through too.

在这个乐观的基调中,时间已到九点。谢谢大家。

On that bullish note, it’s nine o’clock. Thank you.

莱维特州长:谢谢你,沃伦;我想,无论说什么,都不足以充分表达

Governor Leavitt: Thank you, Warren; I don’t think there’s anything

大家的感激之情。

we could say that would express adequately the appreciation people

还剩两件事:一是做个介绍,二是拍张合影。

feel. Two things left, one is a pitch and the second is a picture. If

如果今晚您想和沃伦·巴菲特合影留念,

you would like to have your picture taken as a memento tonight with

他愿意站过来,跟您一起拍几张照片。

Warren Buffet, he’s prepared to come stand, take some pictures with

好了,只要您想拍就行。现在说回介绍:我想向大家确保,你们

you if you would like. Now for the pitch: I want to make sure you

都理解我们通过奥克尔研究所(Oquirrh Institute)在这里所做的工作。

understand what we are doing here in terms of the Oquirrh Institute.

在座大多数人知道,奥克尔研究所本质上是一群

Most of you will know that the Oquirrh Institute is essentially a

信奉企业家精神、并运用企业家精神原则

bunch of people who believe in entrepreneurship and apply the

去解决一些创新性公共政策问题的人。

principles of entrepreneurship so you can solve some innovative

我们今晚要庆祝的正是奥克尔俱乐部——

public policy problems. The Oquirrh Club is what we are celebrating

一群人每年聚两次,做我们今晚所做的这类活动。

tonight—a group of people who come together twice a year and do what

我们会度过一个独特的休闲日,有机会

we are doing tonight. We’ll have a unique day of recreation, a chance

学些东西,第三,我们还能结识一些了不起的人——

to learn some things, and third we get to meet some great people—a

精彩的社交网络。今晚,在座有些人是作为嘉宾受邀前来,

wonderful network. Some of you have been invited as guests tonight to

熟悉一下奥奎尔俱乐部(Oquirrh Club)。有一点你大可放心——

get acquainted with the Oquirrh Club. You can count on the fact that

会有人打电话问你要不要加入;我们希望你加入。

somebody will call you asking if you want to join; we hope that you

我们预计会把会员人数增加到 50 家。我们一直在推进这件事,

do. We anticipate getting our numbers up to 50. We have been building

今年至今已有 34 家。等达到 50 家,我们就封顶,

up this year, with 34 thus far. When we get to 50 we are going to cap

不再增加。这是个相当出色的机构,我想未来几年

this program. It’s a great institution and I think you’ll see over

你会看到,奥奎尔研究所(Oquirrh Institute)很可能

the course of the next few years that Oquirrh Institute will probably

成为全美最受瞩目的公共政策研究机构之一,

become one of the country’s most prominent public policy

这得益于我们所采用的独特模式。非常感谢各位。

organizations because of the unique model that we are using. Thank

非常感谢各位。

you all very much.

你们应该知道,戴尔·洛伊(Dell Loy)凭借他的慷慨——他那极度

You should know that Dell Loy, through his generosity—his bounteous

丰厚的慷慨——为奥奎尔研究所的起步注入了最初的动能,

generosity—has helped get the momentum started for the Oquirrh

他提供了一笔极为慷慨的 100 万美元赠款,用作启动资金。

Institute with a very generous 1 million dollar gift to get this

“晨光”的照片。在座大多数人知道,“Oquirrh”的意思

started. A picture of Early Light. Most of you know the meaning of

就是“晨光”。这是戈舒特族印第安语的一个词。奥奎尔

Oquirrh is early light. It’s a Goshute Indian word. The Oquirrh

山脉——印第安人看到这片山,说他们喜欢这山在曙光中的样子。

Mountains—the Indians saw the mountains and said they liked the way

阳光一照,他们就看出来了。戴尔·洛伊,这张照片拍不出那个效果。

they looked when the sun hit. Dell Loy, this picture won’t do it. You

知道我心里和你们朋友心里在想什么。

know what’s inside my heart and inside the hearts of your friends.

非常感谢,非常感谢。

Thank you very, very much.

戴尔·洛伊·汉森:我可以代表我自己和几乎所有在场的人说,

Dell Loy Hansen: I can speak for myself and almost everybody else in

我见过的人中,大家聚在这里的原因其实很简单。我们

the room that I’ve met that the reason we’re here is quite simple. We

所有人的答案都一样——迈克·莱维特。一旦我们

all have one and the same answer—it’s Mike Leavitt. Now once we got

来到这里,我们都发现了许多非常、非常有意思的事情可以

here we all found a lot of very, very interesting things to get

一起参与并推进。但我们都清楚,这个组织的催化剂是——

together with and go forward and do. But we all know the catalyst for

迈克·莱维特——这一点我毫不怀疑。

this organization was Mike Leavitt—there’s no doubt about that in my

所以我们送了他一份小礼物聊表谢意。但还有另一件事

mind. And so we have a token of gratitude to him. But there’s another

我们可以为他做,而且我认为这甚至比

thing we can do for him and I think it’s even more important than

我们送给他的这份礼物更重要。那就是提醒我们自己——

this token that we will give him. And that’s to remind ourselves that

我们能送给迈克·莱维特的最好礼物,就是让奥克尔

the best gift we can give to Mike Leavitt is to make the Oquirrh

研究所繁荣发展、不断壮大,并且变得比现在更好,这样当

Institute prosper and grow and make it better than it is so that when

他回来的时候,那家学院已经变得更大更好了,等着他回来

he comes back there’s a bigger and better institute for him to come

并引领未来。那么,接下来,由我来向大家介绍——

back to and to lead in the future. So with that, let me present to

致迈克尔·O·莱维特州长,奥奎尔研究所的创始人,

you: To Governor Michael O. Leavitt, founder of the Oquirrh

他曾为公共政策带来早期曙光。

Institute, shining early light on public policy.

非常感谢各位的厚谊。正如沃伦今晚所说,

Thank you all very much for your friendship. As Warren was talking

要热爱你所做的事,我必须说,我确实热爱我所做的事。

tonight about loving what you do, I must tell you, I love what I do.

我会把这句话挂在环保署,但我怕有人会闯进来,

I’ll hang this at the EPA but I’d be afraid somebody would come in

问我那是不是二氧化碳。那是灯光反射。非常感谢各位,

and ask if that that was CO2. It’s a reflection. Thank you all very,

非常感谢各位的厚谊,也感谢各位为促成此事所做的一切。

very much for your friendship and what you are doing to make this

我相信,这个组织将为世界做出巨大贡献。

work. This is going to be, I believe, an organization that will make

谢谢。

great contributions to the world. Thanks.