1991 年致股东信

致股东信 · 原文约 8605 词
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致伯克希尔·哈撒韦公司的各位股东:

To the Shareholders of Berkshire Hathaway Inc.:

1991 年我们的净资产增长了 21 亿美元,增幅 39.6%。过去 27 年(即现任管理层接手以来),我们的每股账面价值从 19 美元增长到 6,437 美元,年复合增长率达 23.7%。

Our gain in net worth during 1991 was $2.1 billion, or 39.6%. Over the last 27 years (that is, since present management took over) our per-share book value has grown from $19 to $6,437, or at a rate of 23.7% compounded annually.

我们的股本规模——目前总计 74 亿美元——注定我们无法维持过去那样高的收益率,甚至根本无法企及。随着伯克希尔不断壮大,能够对公司业绩产生显著影响的机会范围持续收窄。当我们手握 2000 万美元资本运营时,一个能带来 100 万美元利润的想法或业务,就能让当年回报率提高五个百分点。如今,要达到同样的效果,我们需要一个带来 3.7 亿美元利润(即贡献超过 5.5 亿美元税前利润)的想法。而通往 100 万美元的路子,远比通往 3.7 亿美元的路子多得多。

The size of our equity capital - which now totals $7.4 billion - makes it certain that we cannot maintain our past rate of gain or, for that matter, come close to doing so. As Berkshire grows, the universe of opportunities that can significantly influence the company's performance constantly shrinks. When we were working with capital of $20 million, an idea or business producing $1 million of profit added five percentage points to our return for the year. Now we need a $370 million idea (i.e., one contributing over $550 million of pre-tax profit) to achieve the same result. And there are many more ways to make $1 million than to make $370 million.

伯克希尔副董事长查理·芒格和我设定了一个目标:实现伯克希尔内在价值年均增长 15%。如果我们的账面价值增长要跟上 15% 的步伐,未来十年我们必须赚取 220 亿美元。祝我们好运——我们需要这份运气。

Charlie Munger, Berkshire's Vice Chairman, and I have set a goal of attaining a 15% average annual increase in Berkshire's intrinsic value. If our growth in book value is to keep up with a 15% pace, we must earn $22 billion during the next decade. Wish us luck - we'll need it.

1991 年我们账面价值的超额增长,源于一个不太可能重演的现象:可口可乐和吉列的市盈率大幅攀升。去年我们净资产增长 21 亿美元,其中近 16 亿美元来自这两只股票。三年前我们重仓可口可乐时,伯克希尔的净资产为 34 亿美元;如今仅可口可乐一只股票的市值就超过了这个数字。

Our outsized gain in book value in 1991 resulted from a phenomenon not apt to be repeated: a dramatic rise in the price- earnings ratios of Coca-Cola and Gillette. These two stocks accounted for nearly $1.6 billion of our $2.1 billion growth in net worth last year. When we loaded up on Coke three years ago, Berkshire's net worth was $3.4 billion; now our Coke stock alone is worth more than that.

可口可乐和吉列是世界最优秀的两家公司,我们预计它们的盈利将在未来几年以可观的幅度增长。随着时间的推移,我们持有这些股票的价值也应大致同步增长。然而,去年这两家公司的估值涨幅远远超过了它们的盈利增长。实际上,我们获得了双重收益,一部分来自出色的盈利增长,更大程度来自市场对这些股票的重估。我们认为这一重估合情合理。但这种重估不可能年年重现:未来我们只能满足于单一收益了。

Coca-Cola and Gillette are two of the best companies in the world and we expect their earnings to grow at hefty rates in the years ahead. Over time, also, the value of our holdings in these stocks should grow in rough proportion. Last year, however, the valuations of these two companies rose far faster than their earnings. In effect, we got a double-dip benefit, delivered partly by the excellent earnings growth and even more so by the market's reappraisal of these stocks. We believe this reappraisal was warranted. But it can't recur annually: We'll have to settle for a single dip in the future.

A Second Job

A Second Job

1989 年,当我这个每天畅饮五罐樱桃可乐的快乐消费者宣布买下价值 10 亿美元的可口可乐股票时,我说这堪称是把钱花在刀刃上的一个相当极端的例子。去年 8 月 18 日,当我当选所罗门公司临时董事长时,情况就不同了:我把嘴放在了钱所在的地方。

In 1989 when I - a happy consumer of five cans of Cherry Coke daily - announced our purchase of $1 billion worth of Coca- Cola stock, I described the move as a rather extreme example of putting our money where my mouth was. On August 18 of last year, when I was elected Interim Chairman of Salomon Inc, it was a different story: I put my mouth where our money was.

各位都读过关于我被任命的那段经历。我接下这份差事,背后藏着一个含蓄却重要的信息:伯克希尔的经营管理者个个出类拔萃,我知道自己即便大幅减少在公司投入的时间,仍能确信它的经济步伐不会乱一拍。布拉姆金一家、弗里德曼家族、迈克·戈德堡、赫尔德曼一家、查克·哈金斯、斯坦·利普西、拉尔夫·沙伊,还有弗兰克·鲁尼(我们最新收购的 H.H. Brown 公司的首席执行官,稍后我会介绍),全都是各自领域的行家,用不着我插手。我的活儿不过是善待他们,把他们赚来的资本配置好。这两件事,都不会因为我在所罗门的工作而耽搁。

You've all read of the events that led to my appointment. My decision to take the job carried with it an implicit but important message: Berkshire's operating managers are so outstanding that I knew I could materially reduce the time I was spending at the company and yet remain confident that its economic progress would not skip a beat. The Blumkins, the Friedman family, Mike Goldberg, the Heldmans, Chuck Huggins, Stan Lipsey, Ralph Schey and Frank Rooney (CEO of H.H. Brown, our latest acquisition, which I will describe later) are all masters of their operations and need no help from me. My job is merely to treat them right and to allocate the capital they generate. Neither function is impeded by my work at Salomon.

查理和我对我们各运营单位取得成功所扮演的角色,可以用一个关于乔治·米拉的故事来说明。米拉曾是迈阿密大学橄榄球队的四分卫,他的教练是安迪·古斯塔夫森。在一场对阵佛罗里达大学的比赛中,球队逼近对方端区,米拉后撤步准备传球。他发现了一个无人防守的接球手,但右肩被佛罗里达大学的线卫死死抓住。惯用右手的米拉当即把球换到另一只手上,完成了生平唯一一次左手传球,达阵得分。就在全场沸腾之际,古斯塔夫森平静地转向一位记者说:“这才是真正的好教练。”

The role that Charlie and I play in the success of our operating units can be illustrated by a story about George Mira, the one-time quarterback of the University of Miami, and his coach, Andy Gustafson. Playing Florida and near its goal line, Mira dropped back to pass. He spotted an open receiver but found his right shoulder in the unshakable grasp of a Florida linebacker. The right-handed Mira thereupon switched the ball to his other hand and threw the only left-handed pass of his life - for a touchdown. As the crowd erupted, Gustafson calmly turned to a reporter and declared: "Now that's what I call coaching."

考虑到我们各经营单位里尽是管理明星,即便我和查理时不时抽身离开,伯克希尔的业绩也不会受影响。不过,你们得留意我在所罗门的头衔前头加了“临时”二字。伯克希尔才是我毕生所爱,这份感情永不褪色:去年在哈佛商学院,有个学生问我打算何时退休,我答道:“大约在我死后五到十年吧。”

Given the managerial stars we have at our operating units, Berkshire's performance is not affected if Charlie or I slip away from time to time. You should note, however, the "interim" in my Salomon title. Berkshire is my first love and one that will never fade: At the Harvard Business School last year, a student asked me when I planned to retire and I replied, "About five to ten years after I die."

报告利润的来源

Sources of Reported Earnings

下表列出了伯克希尔报告收益的主要来源。在此展示中,商誉摊销及其他重大收购价格会计调整未计入它们所对应的具体业务,而是合并后单独列示。这样处理,能让各位看到我们这些业务在未收购前的盈利情况。我在过去的年报中解释过,这种展示方式在我们看来,对投资者和管理者比采用通用会计准则(GAAP)更有用,后者要求对每项业务逐一进行收购价格调整。当然,表中显示的净收益总额,与我们经审计财务报表中的 GAAP 总额是一致的。

The table below shows the major sources of Berkshire's reported earnings. In this presentation, amortization of Goodwill and other major purchase-price accounting adjustments are not charged against the specific businesses to which they apply, but are instead aggregated and shown separately. This procedure lets you view the earnings of our businesses as they would have been reported had we not purchased them. I've explained in past reports why this form of presentation seems to us to be more useful to investors and managers than one utilizing generally accepted accounting principles (GAAP), which require purchase- price adjustments to be made on a business-by-business basis. The total net earnings we show in the table are, of course, identical to the GAAP total in our audited financial statements.

关于这些业务的更多详细信息,请参见第 33-47 页,其中也按 GAAP 准则列出了各分部盈利。不过,与往年不同,本信函不再逐一讨论每项非保险业务。我们的业务数量不断增加——未来还会继续增加——因此,现在合理的方式是轮流介绍,每年详谈一两项业务。

A large amount of additional information about these businesses is given on pages 33-47, where you also will find our segment earnings reported on a GAAP basis. However, we will not in this letter discuss each of our non-insurance operations, as we have in the past. Our businesses have grown in number - and will continue to grow - so it now makes sense to rotate coverage, discussing one or two in detail each year.

(000s omitted)

(000s omitted)

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税前利润伯克希尔所占净利润份额(税后及扣除少数股东权益后)
1991 年1990 年1991 年1990 年
经营利润:
保险集团:
承保 …$(119,593)$ (26,647)$ (77,229)$ (14,936)
净投资收益 …331,846327,047285,173282,613
H. H. 布朗(1991 年 7 月 1 日收购)13,616---8,611---
《布法罗新闻》 …37,11343,95421,84125,981
费希默 …12,94712,4506,8436,605
柯比 …35,72627,44522,55517,613
内布拉斯加家具城 …14,38417,2486,9938,485
斯科特-费泽制造集团 …26,12330,37815,90118,458
喜诗糖果 …42,39039,58025,57523,892
西科金融(除保险业务外) …12,23012,4418,7779,676
世界图书 …22,48331,89615,48720,420
商誉摊销 …(4,113)(3,476)(4,098)(3,461)
其他收购价格会计调整 …(6,021)(5,951)(7,019)(6,856)
利息支出* …(89,250)(76,374)(57,165)(49,726)
股东指定捐赠 …(6,772)(5,824)(4,388)(3,801)
其他 …77,39958,31047,89635,782
经营利润400,508482,477315,753370,745
证券销售192,47833,989124,15523,348
所有实体总利润$ 592,986$ 516,466$ 439,908$ 394,093
                                                         Berkshire's Share  
                                                          of Net Earnings  
                                                         (after taxes and  
                                 Pre-Tax Earnings       minority interests)
                              ----------------------  ---------------------- 
                                 1991        1990        1991        1990
                              ----------  ----------  ----------  ----------
Operating Earnings:
  Insurance Group:
    Underwriting ............ $(119,593)  $ (26,647)  $ (77,229)  $ (14,936)
    Net Investment Income ...   331,846     327,047     285,173     282,613 
  H. H. Brown (acquired 7/1/91)  13,616       ---         8,611       ---    
  Buffalo News ..............    37,113      43,954      21,841      25,981 
  Fechheimer ................    12,947      12,450       6,843       6,605 
  Kirby .....................    35,726      27,445      22,555      17,613 
  Nebraska Furniture Mart ...    14,384      17,248       6,993       8,485 
  Scott Fetzer 
     Manufacturing Group ....    26,123      30,378      15,901      18,458 
  See's Candies .............    42,390      39,580      25,575      23,892 
  Wesco - other than Insurance   12,230      12,441       8,777       9,676 
  World Book ................    22,483      31,896      15,487      20,420 
  Amortization of Goodwill ..    (4,113)     (3,476)     (4,098)     (3,461)
  Other Purchase-Price 
     Accounting Charges .....    (6,021)     (5,951)     (7,019)     (6,856)
  Interest Expense* .........   (89,250)    (76,374)    (57,165)    (49,726)
  Shareholder-Designated 
     Contributions ..........    (6,772)     (5,824)     (4,388)     (3,801)
  Other .....................    77,399      58,310      47,896      35,782 
                              ----------  ----------  ----------  ----------
Operating Earnings              400,508     482,477     315,753     370,745 
Sales of Securities             192,478      33,989     124,155      23,348 
Total Earnings - All Entities $ 592,986   $ 516,466   $ 439,908   $ 394,093

*不含斯科特-费泽金融集团和互助储蓄贷款公司的利息支出。

*Excludes interest expense of Scott Fetzer Financial Group and Mutual Savings & Loan.

一段落。

"Look-Through" Earnings

我们之前讨论过透视盈余,它包括:(1)上一节中报告的经营利润,加上;(2)主要被投资方按照通用会计准则(GAAP)未在我们的利润中反映的留存经营利润,减去;(3)如果将这部分被投资方的留存收益作为股息分配给我们,伯克希尔需为此缴纳的税款预留。

We've previously discussed look-through earnings, which consist of: (1) the operating earnings reported in the previous section, plus; (2) the retained operating earnings of major investees that, under GAAP accounting, are not reflected in our profits, less; (3) an allowance for the tax that would be paid by Berkshire if these retained earnings of investees had instead been distributed to us.

我跟你们说过,如果我们的内在业务价值要按每年大约 15% 的速度增长,那么长期来看,透视盈余也必须以这个速度递增。确实,自 1965 年现任管理层接手以来,我们的透视盈余增长几乎与账面价值 23% 的增幅一模一样。

I've told you that over time look-through earnings must increase at about 15% annually if our intrinsic business value is to grow at that rate. Indeed, since present management took over in 1965, our look-through earnings have grown at almost the identical 23% rate of gain recorded for book value.

然而去年,我们的透视盈余非但没有增长,反而下降了 14%。一定程度上,这一下降是由我在去年年报中讨论过的两股力量引发的,当时我曾提醒过你们,它们会对透视盈余产生负面影响。

Last year, however, our look-through earnings did not grow at all but rather declined by 14%. To an extent, the decline was precipitated by two forces that I discussed in last year's report and that I warned you would have a negative effect on look-through earnings.

首先,我曾告诉你们,我们的媒体业务收益——无论是直接的还是透视的——“必然下滑”,事实也确实如此。第二个因素在 4 月 1 日显现,当时我们持有的吉列优先股被赎回,迫使我们将其转换为普通股。1990 年,我们优先股的税后收益约为 4500 万美元,这一数额略高于 1991 年优先股三个月股息加上普通股九个月透视盈余的总和。

First, I told you that our media earnings - both direct and look-through - were "sure to decline" and they in fact did. The second force came into play on April 1, when the call of our Gillette preferred stock required us to convert it into common. The after-tax earnings in 1990 from our preferred had been about $45 million, an amount somewhat higher than the combination in 1991 of three months of dividends on our preferred plus nine months of look-through earnings on the common.

我未曾预料到的另外两项结果也给 1991 年的透视盈余带来了负面影响。首先,我们在富国银行的持股打了个平手(公司派发的股息被负的留存收益抵消了)。去年我曾说过,富国银行出现这种情况“可能性很低,但不是不可能”。其次,我们记录的保险利润大幅下降——尽管依然可观。

Two other outcomes that I did not foresee also hurt look- through earnings in 1991. First, we had a break-even result from our interest in Wells Fargo (dividends we received from the company were offset by negative retained earnings). Last year I said that such a result at Wells was "a low-level possibility - not a likelihood." Second, we recorded significantly lower - though still excellent - insurance profits.

下表展示了我们如何计算透视盈余,不过事先提醒你,这些数字必然相当粗略。(这些被投资公司派发给我们的股息,已计入第 6 页列出的经营利润项下,多数归在“保险集团:净投资收益”中。)

The following table shows you how we calculate look-through earnings, although I warn you that the figures are necessarily very rough. (The dividends paid to us by these investees have been included in the operating earnings itemized on page 6, mostly under "Insurance Group: Net Investment Income.")

                                                                  伯克希尔所占
                                                                  未分配经营利润
伯克希尔主要被投资公司                              年末持股比例      (百万美元)
---------------------------                        -----------------------   ------------------
                                                          Berkshire's Share 
                                                           of Undistributed
                                Berkshire's Approximate   Operating Earnings 
Berkshire's Major Investees      Ownership at Yearend       (in millions)
---------------------------     -----------------------   ------------------
公司1991199019911990
大都会/美国广播公司18.1%17.9%61 美元85 美元
可口可乐公司7.0%7.0%69 美元58 美元
联邦住房贷款抵押公司3.4%(1)3.2%(1)15 美元10 美元
吉列公司11.0%---23(2) 美元---
GEICO 公司48.2%46.1%69 美元76 美元
《华盛顿邮报》公司14.6%14.6%10 美元18 美元
富国银行9.6%9.7%(17) 美元19(3) 美元
伯克希尔在主要被投资公司未分配盈余中的份额230 美元266 美元
这些被投资公司未分配盈余的假设税负(30) 美元(35) 美元
伯克希尔报告的经营利润316 美元371 美元
伯克希尔透视盈余合计516 美元602 美元
                                    1991       1990         1991      1990
                                   ------     ------      --------  --------
Capital Cities/ABC Inc. ........    18.1%      17.9%       $ 61      $ 85
The Coca-Cola Company ..........     7.0%       7.0%         69        58
Federal Home Loan Mortgage Corp.     3.4%(1)    3.2%(1)      15        10
The Gillette Company ...........    11.0%       ---          23(2)    --- 
GEICO Corp. ....................    48.2%      46.1%         69        76
The Washington Post Company ....    14.6%      14.6%         10        18
Wells Fargo & Company ..........     9.6%       9.7%        (17)       19(3)
                                                          --------  --------
Berkshire's share of 
   undistributed earnings of major investees               $230      $266
Hypothetical tax on these undistributed investee earnings   (30)      (35)
Reported operating earnings of Berkshire                    316       371 
                                                          --------  --------
      Total look-through earnings of Berkshire             $516      $602 
                                                          ========  ========

(1)扣除西科金融少数股东权益后的净额 (2)伯克希尔于 4 月 1 日转换优先股后的九个月数据 (3)按当年平均持股比例计算

(1) Net of minority interest at Wesco (2) For the nine months after Berkshire converted its preferred on April 1 (3) Calculated on average ownership for the year

  • * * * * * * * * * * *
  • * * * * * * * * * * *

我们也认为,投资者专注于自身的透视盈余能从中获益。要计算这一数值,他们应确定投资组合中持有的股份所对应的底层盈利,并加总这些数字。每位投资者的目标应该是构建一个投资组合(实际上,相当于一家“公司”),这个组合能在未来十年左右的时间里,为他或她带来尽可能高的透视盈余。

We also believe that investors can benefit by focusing on their own look-through earnings. To calculate these, they should determine the underlying earnings attributable to the shares they hold in their portfolio and total these. The goal of each investor should be to create a portfolio (in effect, a "company") that will deliver him or her the highest possible look-through earnings a decade or so from now.

这种做法会迫使投资者把目光放在长期商业前景上,而不是短期股市行情上,这种视角很可能改善投资结果。当然,长远来看,投资决策的记分牌是市场价格,这话没错。但价格由未来盈利决定。投资就像打棒球,要想把分数送上记分牌,你得盯着赛场,而不是记分牌。

An approach of this kind will force the investor to think about long-term business prospects rather than short-term stock market prospects, a perspective likely to improve results. It's true, of course, that, in the long run, the scoreboard for investment decisions is market price. But prices will be determined by future earnings. In investing, just as in baseball, to put runs on the scoreboard one must watch the playing field, not the scoreboard.

媒体经济的变迁与一些估值计算

A Change in Media Economics and Some Valuation Math

去年的年报中,我表达过这样的观点:媒体公司盈利能力的下滑,既反映了周期性因素,也反映了结构性变化。1991 年的种种事态,进一步印证了这一判断:随着零售业态的变迁、广告与娱乐选择空前增多,昔日那些不可一世的传媒巨头,其经济实力正在持续瓦解。可惜商界如此——后视镜永远比挡风玻璃看得真切。几年前,与传媒业相关的各方——无论是债权人、所有者还是金融分析师——没一个人预见到这个行业即将遭遇的经济滑坡。(不过,给我几年时间,我大概也能说服自己,当时我确实看到了。)

In last year's report, I stated my opinion that the decline in the profitability of media companies reflected secular as well as cyclical factors. The events of 1991 have fortified that case: The economic strength of once-mighty media enterprises continues to erode as retailing patterns change and advertising and entertainment choices proliferate. In the business world, unfortunately, the rear-view mirror is always clearer than the windshield: A few years back no one linked to the media business - neither lenders, owners nor financial analysts - saw the economic deterioration that was in store for the industry. (But give me a few years and I'll probably convince myself that I did.)

事实是,报纸、电视和杂志资产的经营特征已开始更像一般企业,而非经济特许权。我们快速看一下区分这两类企业的特点,但要记住,许多业务落在中间地带,最好描述为弱经济特许权或强一般企业。

The fact is that newspaper, television, and magazine properties have begun to resemble businesses more than franchises in their economic behavior. Let's take a quick look at the characteristics separating these two classes of enterprise, keeping in mind, however, that many operations fall in some middle ground and can best be described as weak franchises or strong businesses.

经济特许权源于这样一种产品或服务:(1)被需要或渴望;(2)顾客认为没有近似替代品;(3)不受价格管制。这三项条件同时存在,将由公司能够定期大幅定价其产品或服务,从而获得高资本回报率来证明。此外,经济特许权能够承受管理不善。能力不足的管理者可能降低特许权的盈利能力,但他们无法造成致命伤害。

An economic franchise arises from a product or service that: (1) is needed or desired; (2) is thought by its customers to have no close substitute and; (3) is not subject to price regulation. The existence of all three conditions will be demonstrated by a company's ability to regularly price its product or service aggressively and thereby to earn high rates of return on capital. Moreover, franchises can tolerate mis-management. Inept managers may diminish a franchise's profitability, but they cannot inflict mortal damage.

与之相对,“一门生意”要想赚取超额利润,要么得靠成本最低,要么得靠产品或服务供应紧张。供应紧张的局面通常维持不了多久。有了出色的管理,公司或许能更长久地保持低成本运营的地位,但即便如此,也始终面临竞争对手进攻的可能。而且,生意不同于经济特许权,糟糕的管理足以将它毁掉。

In contrast, "a business" earns exceptional profits only if it is the low-cost operator or if supply of its product or service is tight. Tightness in supply usually does not last long. With superior management, a company may maintain its status as a low- cost operator for a much longer time, but even then unceasingly faces the possibility of competitive attack. And a business, unlike a franchise, can be killed by poor management.

就在不久前,媒体资产还兼具经济特许权的三大特征,因而既能大胆定价,也能放手经营。然而如今,寻求信息和娱乐(消费者更看重后者)的受众,在获取途径上有了大幅拓宽的选择。可惜的是,需求并不会因为这种新供给而扩张:全美 5 亿双眼睛和一天 24 小时就是全部可用资源。结果是竞争加剧、市场碎片化,媒体行业失去了部分——虽远非全部——经济特许权的强势。

Until recently, media properties possessed the three characteristics of a franchise and consequently could both price aggressively and be managed loosely. Now, however, consumers looking for information and entertainment (their primary interest being the latter) enjoy greatly broadened choices as to where to find them. Unfortunately, demand can't expand in response to this new supply: 500 million American eyeballs and a 24-hour day are all that's available. The result is that competition has intensified, markets have fragmented, and the media industry has lost some - though far from all - of its franchise strength.

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行业特许经营权的削弱对整体价值的影响,远超其直接对盈利的冲击。要弄懂这一现象,不妨算一笔虽粗略却直击要害的账。

The industry's weakened franchise has an impact on its value that goes far beyond the immediate effect on earnings. For an understanding of this phenomenon, let's look at some much over- simplified, but relevant, math.

几年前,传统观念认为,报纸、电视或杂志这类媒体资产,其盈利每年能稳定增长 6% 左右,且无需额外投入资本,因为折旧费用大致能覆盖资本支出,营运资金需求也很小。因此,报表上的盈利(扣除无形资产摊销前)也能自由分配,这意味着拥有一家媒体资产,几乎等同于拥有一份永续年金,且这份年金每年增长 6%。再假设,用 10% 的折现率来计算这笔盈利流的现值,那么可以推算出,为一项当前税后盈利 100 万美元的资产支付高达 2500 万美元,是合理的。(这个税后 25 倍的乘数,换算成税前盈利的乘数,大约是 16 倍。)

A few years ago the conventional wisdom held that a newspaper, television or magazine property would forever increase its earnings at 6% or so annually and would do so without the employment of additional capital, for the reason that depreciation charges would roughly match capital expenditures and working capital requirements would be minor. Therefore, reported earnings (before amortization of intangibles) were also freely-distributable earnings, which meant that ownership of a media property could be construed as akin to owning a perpetual annuity set to grow at 6% a year. Say, next, that a discount rate of 10% was used to determine the present value of that earnings stream. One could then calculate that it was appropriate to pay a whopping $25 million for a property with current after-tax earnings of $1 million. (This after-tax multiplier of 25 translates to a multiplier on pre-tax earnings of about 16.)

现在改动一下假设,假定这 100 万美元代表的是“正常盈利能力”,而且盈利会围绕这个数字上下周期性波动。这种“波动”模式确实是大多数企业的常态,只有所有者愿意投入更多资本(通常以留存收益的形式)时,其收入流才会增长。在修订后的假设下,100 万美元的盈利,按同样的 10% 折现,折算成 1000 万美元的估值。这样一来,看似微小的假设变动,就把该资产的估值降到了税后盈利的 10 倍(或约税前盈利的 6.5 倍)。

Now change the assumption and posit that the $1 million represents "normal earning power" and that earnings will bob around this figure cyclically. A "bob-around" pattern is indeed the lot of most businesses, whose income stream grows only if their owners are willing to commit more capital (usually in the form of retained earnings). Under our revised assumption, $1 million of earnings, discounted by the same 10%, translates to a $10 million valuation. Thus a seemingly modest shift in assumptions reduces the property's valuation to 10 times after-tax earnings (or about 6 1/2 times pre-tax earnings).

美元就是美元,不论它来自媒体产业还是钢铁厂的运营。过去,买家之所以愿意为媒体的一美元盈利支付远高于钢铁的价格,是因为预期媒体业务的盈利能持续增长(且无需大量额外资本),而钢铁盈利显然属于波动起伏的类别。如今,对媒体的预期已转向波动模式。正如我们简化的例子所示,当预期被修正时,估值必然发生剧烈变化。

Dollars are dollars whether they are derived from the operation of media properties or of steel mills. What in the past caused buyers to value a dollar of earnings from media far higher than a dollar from steel was that the earnings of a media property were expected to constantly grow (without the business requiring much additional capital), whereas steel earnings clearly fell in the bob-around category. Now, however, expectations for media have moved toward the bob-around model. And, as our simplified example illustrates, valuations must change dramatically when expectations are revised.

我们在传媒领域有一笔可观的投入——既直接拥有《布法罗新闻》,又持有《华盛顿邮报》公司和美国广播公司(Capital Cities/ABC)的股份——而由于行业正经历的根本性变革,这笔投入的内在价值已大幅缩水。(周期性因素也拖累了我们当前的透视盈余,但这些因素并不会降低内在价值。)然而,正如我们第 2 至 3 页的经营原则所指出的,我们经营伯克希尔的一条准则是:不会仅仅因为看到别处有更有利的用钱之道,就卖掉企业——或我们归类为永久持有的投资对象。(早前我们确实卖掉过一些其他传媒资产,但那些规模相对较小。)

We have a significant investment in media - both through our direct ownership of Buffalo News and our shareholdings in The Washington Post Company and Capital Cities/ABC - and the intrinsic value of this investment has declined materially because of the secular transformation that the industry is experiencing. (Cyclical factors have also hurt our current look-through earnings, but these factors do not reduce intrinsic value.) However, as our Business Principles on page 2-3 note, one of the rules by which we run Berkshire is that we do not sell businesses - or investee holdings that we have classified as permanent - simply because we see ways to use the money more advantageously elsewhere. (We did sell certain other media holdings sometime back, but these were relatively small.)

我们所承受的内在价值损失有所缓和,这是因为《布法罗新闻》在斯坦·利普西的领导下,表现远胜于大多数报纸,同时大都会/美国广播公司和《华盛顿邮报》两家公司管理极为出色。特别是,这两家公司在 1980 年代末期媒体资产买家惯常支付非理性价格的时期,一直保持观望。此外,大都会/美国广播公司和《华盛顿邮报》的债务规模都很小,大致被其持有的现金所抵消。因此,其资产价值的缩水并未因杠杆效应而加剧。在上市媒体公司中,我们的这两家投资对象几乎是仅有的基本无负债的公司。其他大多数公司,由于所采取的激进收购政策加之盈利下滑,如今负债水平已达到其当前净利润的五倍甚至更多。

The intrinsic value losses that we have suffered have been moderated because the Buffalo News, under Stan Lipsey's leadership, has done far better than most newspapers and because both Cap Cities and Washington Post are exceptionally well-managed. In particular, these companies stayed on the sidelines during the late 1980's period in which purchasers of media properties regularly paid irrational prices. Also, the debt of both Cap Cities and Washington Post is small and roughly offset by cash that they hold. As a result, the shrinkage in the value of their assets has not been accentuated by the effects of leverage. Among publicly-owned media companies, our two investees are about the only ones essentially free of debt. Most of the other companies, through a combination of the aggressive acquisition policies they pursued and shrinking earnings, find themselves with debt equal to five or more times their current net income.

大都会/美国广播公司和《华盛顿邮报》的资产负债表强劲,管理层出色,这让我们对这两项投资比持有任何其他媒体公司都更放心。再者,多数媒体资产的经济特征依然远优于美国一般企业。但坚不可摧的特许经营权和取之不竭的经济效益,那样的日子已经一去不复返了。

The strong balance sheets and strong managements of Cap Cities and Washington Post leave us more comfortable with these investments than we would be with holdings in any other media companies. Moreover, most media properties continue to have far better economic characteristics than those possessed by the average American business. But gone are the days of bullet-proof franchises and cornucopian economics.

糖果店里的二十年

Twenty Years in a Candy Store

我们刚刚跨过一个里程碑:二十年前的 1972 年 1 月 3 日,蓝筹印花(当时是伯克希尔的关联公司,后来并入伯克希尔)买下了喜诗糖果的控制权,这是一家西海岸的盒装巧克力制造商和零售商。卖方最初的要价——按我们最终获得的 100% 股权计算——是 4000 万美元。但公司账上有 1000 万美元的闲置现金,因此实际售价是 3000 万美元。查理和我当时还没完全认识到经济特许权的价值,看到公司仅有 700 万美元的有形净资产,便说 2500 万美元是我们愿意出的最高价(而且我们是认真的)。幸运的是,卖方接受了我们的出价。

We've just passed a milestone: Twenty years ago, on January 3, 1972, Blue Chip Stamps (then an affiliate of Berkshire and later merged into it) bought control of See's Candy Shops, a West Coast manufacturer and retailer of boxed-chocolates. The nominal price that the sellers were asking - calculated on the 100% ownership we ultimately attained - was $40 million. But the company had $10 million of excess cash, and therefore the true offering price was $30 million. Charlie and I, not yet fully appreciative of the value of an economic franchise, looked at the company's mere $7 million of tangible net worth and said $25 million was as high as we would go (and we meant it). Fortunately, the sellers accepted our offer.

此后,蓝筹印花的交易印花销售额从 1972 年的 1.025 亿美元下滑至 1991 年的 120 万美元。但同期,喜诗糖果的销售额从 2900 万美元增长到了 1.96 亿美元。此外,喜诗的利润增长甚至快于销售额,税前利润从 1972 年的 420 万美元增长到去年的 4240 万美元。

The sales of trading stamps by Blue Chip thereafter declined from $102.5 million in 1972 to $1.2 million in 1991. But See's candy sales in the same period increased from $29 million to $196 million. Moreover, profits at See's grew even faster than sales, from $4.2 million pre-tax in 1972 to $42.4 million last year.

要正确评价利润增长,必须将其与产生这一增长所需的增量资本投入进行比较。在这一点上,喜诗糖果的表现令人惊叹:公司如今仅以 2500 万美元的净资产就能从容运营,这意味着我们最初 700 万美元的基础只需补充 1800 万美元的再投资收益。与此同时,在这 20 年间,喜诗糖果剩余的税前利润共达 4.1 亿美元,都已分配给蓝筹印花/伯克希尔,供这些公司在纳税后按最合理的用途进行部署。

For an increase in profits to be evaluated properly, it must be compared with the incremental capital investment required to produce it. On this score, See's has been astounding: The company now operates comfortably with only $25 million of net worth, which means that our beginning base of $7 million has had to be supplemented by only $18 million of reinvested earnings. Meanwhile, See's remaining pre-tax profits of $410 million were distributed to Blue Chip/Berkshire during the 20 years for these companies to deploy (after payment of taxes) in whatever way made most sense.

在收购喜诗糖果时,查理和我有一个重要洞察:我们看出这家企业拥有尚未释放的定价权。除此之外,我们是双重的幸运。第一,这笔交易没有被我们固执坚持的 2500 万美元价格搅黄。第二,我们遇到了查克·哈金斯,当时他是喜诗糖果的执行副总裁,我们立即让他主管一切。无论是生意上还是个人交往上,我们与查克的经验都堪称卓越。举一个例子:收购完成时,我们与查克握手敲定了一项薪酬安排——大约五分钟内构思出来,从未落成书面合同——至今未变。

In our See's purchase, Charlie and I had one important insight: We saw that the business had untapped pricing power. Otherwise, we were lucky twice over. First, the transaction was not derailed by our dumb insistence on a $25 million price. Second, we found Chuck Huggins, then See's executive vice-president, whom we instantly put in charge. Both our business and personal experiences with Chuck have been outstanding. One example: When the purchase was made, we shook hands with Chuck on a compensation arrangement - conceived in about five minutes and never reduced to a written contract - that remains unchanged to this day.

1991 年,喜诗糖果的销售额(以美元计)与 1990 年持平。但以磅数计算,销量下滑 4%。这一下滑全部发生在年末最后两个月,而这一时期通常贡献全年利润的 80% 以上。尽管销售疲软,去年利润仍增长 7%,税前利润率创下 21.6% 的历史纪录。

In 1991, See's sales volume, measured in dollars, matched that of 1990. In pounds, however, volume was down 4%. All of that slippage took place in the last two months of the year, a period that normally produces more than 80% of annual profits. Despite the weakness in sales, profits last year grew 7%, and our pre-tax profit margin was a record 21.6%.

喜诗近 80% 的销售额来自加州,而我们的业务显然受到了衰退的冲击,这场衰退在年末尤其重创了该州。不过,另一个不利因素是,加州于年中开始对“零食”征收 7%-8% 的销售税(具体税率因县而异),而这一税种被认为适用于我们的糖果。

Almost 80% of See's sales come from California and our business clearly was hurt by the recession, which hit the state with particular force late in the year. Another negative, however, was the mid-year initiation in California of a sales tax of 7%-8«% (depending on the county involved) on "snack food" that was deemed applicable to our candy.

对认识论细微差别有研究的股东,会喜欢加州对“零食”和“非零食”食品的分类。

Shareholders who are students of epistemological shadings will enjoy California's classifications of "snack" and "non-snack" foods:

应纳税的“零食”食品免税的“非零食”食品
乐之饼干苏打饼干
爆米花生玉米粒
格兰诺拉能量棒格兰诺拉麦片
单片馅饼(包装)整只馅饼
银河巧克力棒银河冰淇淋棒
     Taxable "Snack" Foods         Non-Taxable "Non-Snack" Foods
     ---------------------         -----------------------------
     Ritz Crackers                 Soda Crackers
     Popped Popcorn                Unpopped Popcorn
     Granola Bars                  Granola Cereal
     Slice of Pie (Wrapped)        Whole Pie
     Milky Way Candy Bar           Milky Way Ice Cream Bar

你一定会问——融化的银河冰淇淋棒的税务状态是什么?在这种不男不女的状态下,它更像冰淇淋棒,还是被晒在太阳底下的糖果棒?难怪加州州平准委员会主席布拉德·谢尔曼,虽然他反对零食法案,但现在却必须执行它,曾说过:“我当初是以税法专家的身份来担任此职的,如今却发现我的选民本该选朱莉娅·蔡尔德。”

What - you are sure to ask - is the tax status of a melted Milky Way ice cream bar? In that androgynous form, does it more resemble an ice cream bar or a candy bar that has been left in the sun? It's no wonder that Brad Sherman, Chairman of California's State Board of Equalization, who opposed the snack food bill but must now administer it, has said: "I came to this job as a specialist in tax law. Now I find my constituents should have elected Julia Child."

查理和我要感谢查克和喜诗糖果的理由数不胜数。最明显的,是我们赚到了丰厚的回报,而且过程其乐无穷。同样重要的是,拥有喜诗让我们对经济特许权的评估有了深刻理解。我们在某些普通股上赚了大钱,靠的就是喜诗学到的这些经验。

Charlie and I have many reasons to be thankful for our association with Chuck and See's. The obvious ones are that we've earned exceptional returns and had a good time in the process. Equally important, ownership of See's has taught us much about the evaluation of franchises. We've made significant money in certain common stocks because of the lessons we learned at See's.

H. H. Brown

H. H. Brown

1991 年我们完成了一笔规模可观的收购——H. H. Brown 公司——这家公司背后有一段有趣的历史。1927 年,一位 29 岁的商人雷·赫弗南以 1 万美元买下了这家当时位于马萨诸塞州北布鲁克菲尔德的工厂,从此开启了长达 62 年的经营生涯。(他还有余暇发展其他爱好:90 岁时仍在加入新的高尔夫球俱乐部。)到赫弗南先生于 1990 年初退休时,H. H. Brown 在美国拥有三家工厂,在加拿大有一家;雇佣近 2000 名员工;税前年利润约 2500 万美元。

We made a sizable acquisition in 1991 - the H. H. Brown Company - and behind this business is an interesting history. In 1927 a 29-year-old businessman named Ray Heffernan purchased the company, then located in North Brookfield, Massachusetts, for $10,000 and began a 62-year career of running it. (He also found time for other pursuits: At age 90 he was still joining new golf clubs.) By Mr. Heffernan's retirement in early 1990 H. H. Brown had three plants in the United States and one in Canada; employed close to 2,000 people; and earned about $25 million annually before taxes.

一路走来,雷的女儿弗朗西斯·赫弗曼嫁给了弗兰克·鲁尼。婚前,赫弗曼先生严厉告诫弗兰克,最好打消任何替岳父打工的念头。这是赫弗曼先生为数不多的失误之一:弗兰克后来成了梅尔维尔鞋业公司(现为梅尔维尔公司)的总裁兼首席执行官。1964 年至 1986 年,在弗兰克执掌公司的 23 年里,梅尔维尔的净资产收益率平均超过 20%,股价(经拆股调整后)从 16 美元涨到 960 美元。弗兰克退休几年后,赫弗曼先生身染重病,请他回来打理布朗公司。

Along the way, Frances Heffernan, one of Ray's daughters, married Frank Rooney, who was sternly advised by Mr. Heffernan before the wedding that he had better forget any ideas he might have about working for his father-in-law. That was one of Mr. Heffernan's few mistakes: Frank went on to become CEO of Melville Shoe (now Melville Corp.). During his 23 years as boss, from 1964 through 1986, Melville's earnings averaged more than 20% on equity and its stock (adjusted for splits) rose from $16 to $960. And a few years after Frank retired, Mr. Heffernan, who had fallen ill, asked him to run Brown.

1990 年底赫弗伦先生去世后,他的家人决定出售公司——而我们在这里撞了大运。我认识弗兰克已有几年,但交情尚浅,不足以让他想到把伯克希尔列为潜在买家。他把出售布朗公司的差事交给了一家大型投资银行,那家银行同样也没想到我们。但去年春天,弗兰克在佛罗里达打高尔夫球时,遇到了我的多年老友、也是伯克希尔股东的约翰·卢米斯,此人时刻留意着可能适合我们的机会。得知布朗公司即将出售的消息后,约翰告诉弗兰克,这家公司正合伯克希尔的胃口,弗兰克随即给我打来电话。我立刻意识到这桩交易能成,没过多久就谈妥了。

After Mr. Heffernan died late in 1990, his family decided to sell the company - and here we got lucky. I had known Frank for a few years but not well enough for him to think of Berkshire as a possible buyer. He instead gave the assignment of selling Brown to a major investment banker, which failed also to think of us. But last spring Frank was playing golf in Florida with John Loomis, a long-time friend of mine as well as a Berkshire shareholder, who is always on the alert for something that might fit us. Hearing about the impending sale of Brown, John told Frank that the company should be right up Berkshire's alley, and Frank promptly gave me a call. I thought right away that we would make a deal and before long it was done.

我之所以如此热切地促成这笔收购,很大程度上是因为弗兰克愿意继续担任首席执行官。和我们大多数经理人一样,他并不缺钱花,工作纯粹是因为热爱这门生意、喜欢做到出类拔萃。这样的经理人,用通常意义上的“雇佣”是留不住的。我们要做的,是给他们搭好一座音乐厅,让这类商业艺术家心甘情愿地登台献艺。

Much of my enthusiasm for this purchase came from Frank's willingness to continue as CEO. Like most of our managers, he has no financial need to work but does so because he loves the game and likes to excel. Managers of this stripe cannot be "hired" in the normal sense of the word. What we must do is provide a concert hall in which business artists of this class will wish to perform.

布朗公司(顺带一提,这家公司与圣路易斯的布朗鞋业毫无关联)是北美工作鞋和靴子的领先制造商,历来在销售额和资产上都能获得异常丰厚的利润率。制鞋业是一门艰难的生意——美国每年购买的 10 亿双鞋中,约 85% 依赖进口——业内大多数制造商经营惨淡。生产商提供的款式和尺码范围广泛,导致库存积压严重;应收账款中也占用了大量资本。在这样的环境中,只有像弗兰克这样出色的管理者,以及赫弗南先生培养起来的团队,才能兴旺发达。

Brown (which, by the way, has no connection to Brown Shoe of St. Louis) is the leading North American manufacturer of work shoes and boots, and it has a history of earning unusually fine margins on sales and assets. Shoes are a tough business - of the billion pairs purchased in the United States each year, about 85% are imported - and most manufacturers in the industry do poorly. The wide range of styles and sizes that producers offer causes inventories to be heavy; substantial capital is also tied up in receivables. In this kind of environment, only outstanding managers like Frank and the group developed by Mr. Heffernan can prosper.

H. H. 布朗公司的一个鲜明特点,是我见过的最不寻常的薪酬制度之一——但很合我心意:多位核心管理者的年薪是 7800 美元,外加公司利润扣除资本占用费用后的指定比例分成。这些管理者因此确实站在所有者的立场上。相比之下,大多数管理者嘴上说一套,做起来却是另一套,偏爱的薪酬制度是胡萝卜多、大棒少(而且几乎总是把股本资本当作不要钱似的)。无论如何,布朗公司的这套安排对公司和管理者都极为有利,这并不奇怪:那些急于拿自己能力下重注的管理者,通常确实有足够的能力可押。

A distinguishing characteristic of H. H. Brown is one of the most unusual compensation systems I've encountered - but one that warms my heart: A number of key managers are paid an annual salary of $7,800, to which is added a designated percentage of the profits of the company after these are reduced by a charge for capital employed. These managers therefore truly stand in the shoes of owners. In contrast, most managers talk the talk but don't walk the walk, choosing instead to employ compensation systems that are long on carrots but short on sticks (and that almost invariably treat equity capital as if it were cost-free). The arrangement at Brown, in any case, has served both the company and its managers exceptionally well, which should be no surprise: Managers eager to bet heavily on their abilities usually have plenty of ability to bet on.

  • * * * * * * * * * * *
  • * * * * * * * * * * *

令人沮丧的是,尽管我们曾四次大规模收购公司,这些公司的卖方均由知名投资银行代表,但仅有一次是投资银行主动联系我们的。其余三次,均是我本人或朋友在投资银行自行寻觅潜在买家之后,主动发起了交易。我们非常乐意看到中间人能想到我们,从而赚取佣金——因此在此再次说明我们的收购标准:

It's discouraging to note that though we have on four occasions made major purchases of companies whose sellers were represented by prominent investment banks, we were in only one of these instances contacted by the investment bank. In the other three cases, I myself or a friend initiated the transaction at some point after the investment bank had solicited its own list of prospects. We would love to see an intermediary earn its fee by thinking of us - and therefore repeat here what we're looking for:

(1) Large purchases (at least $10 million of after-tax earnings), (2) Demonstrated consistent earning power (future projections are of little interest to us, nor are "turnaround" situations), (3) Businesses earning good returns on equity while employing little or no debt, (4) Management in place (we can't supply it), (5) Simple businesses (if there's lots of technology, we won't understand it), (6) An offering price (we don't want to waste our time or that of the seller by talking, even preliminarily, about a transaction when price is unknown).

(1) Large purchases (at least $10 million of after-tax earnings), (2) Demonstrated consistent earning power (future projections are of little interest to us, nor are "turnaround" situations), (3) Businesses earning good returns on equity while employing little or no debt, (4) Management in place (we can't supply it), (5) Simple businesses (if there's lots of technology, we won't understand it), (6) An offering price (we don't want to waste our time or that of the seller by talking, even preliminarily, about a transaction when price is unknown).

我们不会参与敌意收购。我们可以承诺完全保密,并且能很快给出答复——通常五分钟之内——告诉你我们是否感兴趣。(收购布朗公司时,我们连五分钟都没用上。)我们倾向于用现金收购,但如果换来的内在商业价值与给出的相当,也会考虑发行股票。

We will not engage in unfriendly takeovers. We can promise complete confidentiality and a very fast answer - customarily within five minutes - as to whether we're interested. (With Brown, we didn't even need to take five.) We prefer to buy for cash, but will consider issuing stock when we receive as much in intrinsic business value as we give.

我们最青睐的收购模式,与当年收购内布拉斯加家具城、费奇海默和博尔斯海姆珠宝时如出一辙。在这些案例中,公司的所有者兼经营者希望套现大笔资金,有时是为了自己,但更多时候是为了家人或不参与经营的股东。与此同时,这些经营者又希望继续作为重要股东,一如既往地掌管公司。我们认为,对有这类诉求的老板而言,我们堪称理想之选。我们也欢迎潜在卖家通过联系过往合作伙伴来考察我们。

Our favorite form of purchase is one fitting the pattern through which we acquired Nebraska Furniture Mart, Fechheimer's and Borsheim's. In cases like these, the company's owner-managers wish to generate significant amounts of cash, sometimes for themselves, but often for their families or inactive shareholders. At the same time, these managers wish to remain significant owners who continue to run their companies just as they have in the past. We think we offer a particularly good fit for owners with such objectives and we invite potential sellers to check us out by contacting people with whom we have done business in the past.

查理和我经常收到一些远远达不到我们收购标准的提案:我们发现,一旦你放出风声想买柯利牧羊犬,就会有大批人打电话来,指望把他们的可卡犬卖给你。一首乡村歌曲的歌词正好道出我们对新业务、扭亏或拍卖式销售的态度:“电话不响的时候,你就知道是我。”

Charlie and I frequently get approached about acquisitions that don't come close to meeting our tests: We've found that if you advertise an interest in buying collies, a lot of people will call hoping to sell you their cocker spaniels. A line from a country song expresses our feeling about new ventures, turnarounds, or auction-like sales: "When the phone don't ring, you'll know it's me."

除了对上述企业的收购感兴趣外,我们也乐于协商购入大额但非控股的股票,类似于我们持有的 Capital Cities、所罗门、吉列、USAir、冠军国际和美国运通这些公司的股份。不过,我们不打算接受关于在普通股市中进行购买的建议。

Besides being interested in the purchase of businesses as described above, we are also interested in the negotiated purchase of large, but not controlling, blocks of stock comparable to those we hold in Capital Cities, Salomon, Gillette, USAir, Champion, and American Express. We are not interested, however, in receiving suggestions about purchases we might make in the general stock market.

Insurance Operations

Insurance Operations

下面是我们通常使用的财产与意外险行业关键数据表格的最新版本:

Shown below is an updated version of our usual table presenting key figures for the property-casualty insurance industry:

保费已赚年度变化 (%) ------------- ------------------ ------------- ----------------保单持有人股息后综合比率已发生损失年度变化 (%)通货膨胀率(以GDP平减指数衡量,%)
1981 3.8106.06.510.0
1982 3.7109.68.46.2
1983 5.0112.06.84.0
1984 8.5118.016.94.5
1985 22.1116.316.13.7
1986 22.2108.013.52.7
1987 9.4104.67.83.1
1988 4.4105.45.53.9
1989 3.2109.27.74.4
1990(修订版)· 4.4109.64.84.1
1991(估计)· 3.1109.12.93.7
Yearly Change in Premiums Written (%) ------------- ------------------ ------------- ----------------Combined Ratio After Policyholder DividendsYearly Change in Incurred Losses (%)Inflation Rate Measured by GDP Deflator (%)
1981 3.8106.06.510.0
1982 3.7109.68.46.2
1983 5.0112.06.84.0
1984 8.5118.016.94.5
1985 22.1116.316.13.7
1986 22.2108.013.52.7
1987 9.4104.67.83.1
1988 4.4105.45.53.9
1989 3.2109.27.74.4
1990 (Revised) 4.4109.64.84.1
1991 (Est.) 3.1109.12.93.7

综合成本率衡量的是保险总成本(已发生损失加费用)与保费收入之比:比率低于 100 意味着承保盈利,高于 100 则意味着承保亏损。比率越高,当年业绩越差。若把保险公司持有投保人资金(即“浮存金”)所赚取的投资收益考虑进去,综合成本率在 107 至 111 之间通常能实现整体盈亏平衡,这一结果不含股东出资部分所赚取的收益。

The combined ratio represents total insurance costs (losses incurred plus expenses) compared to revenue from premiums: A ratio below 100 indicates an underwriting profit, and one above 100 indicates a loss. The higher the ratio, the worse the year. When the investment income that an insurer earns from holding policyholders' funds ("the float") is taken into account, a combined ratio in the 107 - 111 range typically produces an overall break-even result, exclusive of earnings on the funds provided by shareholders.

按照以往报告所述的种种原因,我们预计行业已发生损失将以接近每年 10% 的速度增长,即便在总体通胀率明显更低的时期也是如此。(过去 25 年间,已发生损失的实际增长速度更快,达到 11%。)倘若保费增长同时显著落后于这一 10% 的比率,承保亏损便会不断累积。

For the reasons laid out in previous reports, we expect the industry's incurred losses to grow at close to 10% annually, even in periods when general inflation runs considerably lower. (Over the last 25 years, incurred losses have in reality grown at a still faster rate, 11%.) If premium growth meanwhile materially lags that 10% rate, underwriting losses will mount.

然而,行业在业务转差时倾向于少计提准备金,这可能会暂时掩盖真实情况——去年或许正是如此。尽管保费收入远未接近 10% 的增长率,综合成本率却未像我所预料的那样恶化,反而略有改善。行业损失准备金数据显示,有理由对这一结果持怀疑态度,1991 年的综合成本率可能实际上比报告的数字更糟。当然,从长远看,那些用会计手段粉饰经营问题的管理层终将面临麻烦。这类管理层最终会落得与那位重病病人同样的下场,他对医生说:“我付不起手术费,但你能不能收点小钱,把 X 光片修一下?”

However, the industry's tendency to under-reserve when business turns bad may obscure the picture for a time - and that could well describe the situation last year. Though premiums did not come close to growing 10%, the combined ratio failed to deteriorate as I had expected but instead slightly improved. Loss-reserve data for the industry indicate that there is reason to be skeptical of that outcome, and it may turn out that 1991's ratio should have been worse than was reported. In the long run, of course, trouble awaits managements that paper over operating problems with accounting maneuvers. Eventually, managements of this kind achieve the same result as the seriously-ill patient who tells his doctor: "I can't afford the operation, but would you accept a small payment to touch up the x-rays?"

伯克希尔的保险业务已经发生了变化,以致于无论是我们自己的还是整个行业的综合成本率,很大程度上都与我们的业绩表现无关。对我们而言,关键在于“从保险业务中获得的资金成本”,通俗地说,就是“浮存金的成本”。

Berkshire's insurance business has changed in ways that make combined ratios, our own or the industry's, largely irrelevant to our performance. What counts with us is the "cost of funds developed from insurance," or in the vernacular, "the cost of float."

浮存金——我们能产生巨量浮存金——等于损失准备金、损失调整费用准备金和未赚保费准备金之和,减去代理人余额、预付取得成本和适用于分入再保险的递延费用。而浮存金的成本,用我们的承保亏损来衡量。

Float - which we generate in exceptional amounts - is the total of loss reserves, loss adjustment expense reserves and unearned premium reserves minus agents balances, prepaid acquisition costs and deferred charges applicable to assumed reinsurance. And the cost of float is measured by our underwriting loss.

下表显示了自 1967 年进入保险业以来,我们的浮存金成本。

The table below shows our cost of float since we entered the business in 1967.

                 (1)             (2)                          年末长期政府
                 承保亏损       平均浮存金        资金成本概约        债券收益率
             ------------   -------------   ---------------   -------------
                  (单位:百万美元)        (1 与 2 之比)
                 (1)             (2)                          Yearend Yield
             Underwriting                     Approximate      on Long-Term
                 Loss       Average Float    Cost of Funds     Govt. Bonds
             ------------   -------------   ---------------   -------------
                   (In $ Millions)         (Ratio of 1 to 2)
1967每股经营利润(美元)$17.3净资产收益率5.50%
1968利润19.9小于零5.90%
1969利润23.4小于零6.79%
1970$0.3732.41.14%6.25%
1971利润52.5小于零5.81%
1972利润69.5小于零5.82%
1973利润73.3小于零7.27%
19747.3679.19.30%8.13%
197511.3587.612.96%8.03%
1976利润102.6小于零7.30%
1977利润139.0小于零7.97%
1978利润190.4小于零8.93%
1979利润227.3小于零10.08%
1980利润237.0小于零11.94%
1981利润228.4小于零13.61%
198221.56220.69.77%10.64%
198333.87231.314.64%11.84%
198448.06253.218.98%11.58%
198544.23390.211.34%9.34%
198655.84797.57.00%7.60%
198755.431,266.74.38%8.95%
198811.081,497.70.74%9.00%
198924.401,541.31.58%7.97%
199026.651,637.31.63%8.24%
1991119.61,895.06.31%7.40%
1967profit$17.3less than zero5.50%
1968profit19.9less than zero5.90%
1969profit23.4less than zero6.79%
1970$0.3732.41.14%6.25%
1971profit52.5less than zero5.81%
1972profit69.5less than zero5.82%
1973profit73.3less than zero7.27%
19747.3679.19.30%8.13%
197511.3587.612.96%8.03%
1976profit102.6less than zero7.30%
1977profit139.0less than zero7.97%
1978profit190.4less than zero8.93%
1979profit227.3less than zero10.08%
1980profit237.0less than zero11.94%
1981profit228.4less than zero13.61%
198221.56220.69.77%10.64%
198333.87231.314.64%11.84%
198448.06253.218.98%11.58%
198544.23390.211.34%9.34%
198655.84797.57.00%7.60%
198755.431,266.74.38%8.95%
198811.081,497.70.74%9.00%
198924.401,541.31.58%7.97%
199026.651,637.31.63%8.24%
1991119.61,895.06.31%7.40%

你们可以看到,1991 年我们的资金成本远低于美国政府新发行长期债券的成本。事实上,进入保险业以来的 25 年里,我们有 20 年击败了政府的利率,而且往往差距很大。同期,我们持有的资金量也大幅增加,这算是利好进展,但只因为资金成本令人满意才如此。我们的浮存金应会继续增长;挑战在于以合理成本获取这些资金。

As you can see, our cost of funds in 1991 was well below the U. S. Government's cost on newly-issued long-term bonds. We have in fact beat the government's rate in 20 of the 25 years we have been in the insurance business, often by a wide margin. We have over that time also substantially increased the amount of funds we hold, which counts as a favorable development but only because the cost of funds has been satisfactory. Our float should continue to grow; the challenge will be to garner these funds at a reasonable cost.

伯克希尔依旧是巨灾再保险市场上的重要承保方,规模可能是全球之最。这类保险是其他保险公司为防范重大灾难损失而购买的保障。这一行的利润波动极大。正如我去年的报告所言,巨灾再保险保费年收入预计约 1 亿美元,但最终结果可能是在 1 亿美元利润(若年内无重大灾难)到 2 亿美元亏损(若遭遇数场大型飓风或地震)之间游走。

Berkshire continues to be a very large writer - perhaps the largest in the world - of "super-cat" insurance, which is coverage that other insurance companies buy to protect themselves against major catastrophic losses. Profits in this business are enormously volatile. As I mentioned last year, $100 million in super-cat premiums, which is roughly our annual expectation, could deliver us anything from a $100 million profit (in a year with no big catastrophe) to a $200 million loss (in a year in which a couple of major hurricanes and/or earthquakes come along).

我们对这项业务的定价预期是,长期来看,赔付出去的金额约占所收保费的 90%。然而,任何单个年度里,我们的业绩可能显得极为丰厚,也可能显得极为糟糕。部分原因在于,通用会计准则(GAAP)不允许我们在无巨灾年份为其他年份必然发生的损失预先计提准备金。实际上,一年的会计周期根本不适合这项业务的性质——这一点,你在评估我们年度业绩时应当心中有数。

We price this business expecting to pay out, over the long term, about 90% of the premiums we receive. In any given year, however, we are likely to appear either enormously profitable or enormously unprofitable. That is true in part because GAAP accounting does not allow us to set up reserves in the catastrophe- free years for losses that are certain to be experienced in other years. In effect, a one-year accounting cycle is ill-suited to the nature of this business - and that is a reality you should be aware of when you assess our annual results.

去年,按照我们的定义,发生了巨灾再保险事件,但只会触发约 25% 保单的赔付。因此,我们当前估计,1991 年巨灾业务的承保利润约为 1100 万美元。(你可能想不到 1991 年最大的巨灾是什么:既不是奥克兰大火,也不是飓风鲍勃,而是 9 月袭击日本的一场台风,它给保险业造成的承保损失目前估计在 40 亿至 50 亿美元之间。按更高的数字计算,这场台风造成的损失将超过此前的纪录保持者——飓风雨果。)

Last year there appears to have been, by our definition, one super-cat, but it will trigger payments from only about 25% of our policies. Therefore, we currently estimate the 1991 underwriting profit from our catastrophe business to have been about $11 million. (You may be surprised to learn the identity of the biggest catastrophe in 1991: It was neither the Oakland fire nor Hurricane Bob, but rather a September typhoon in Japan that caused the industry an insured loss now estimated at about $4-$5 billion. At the higher figure, the loss from the typhoon would surpass that from Hurricane Hugo, the previous record-holder.)

保险公司永远需要大量的再保险保障,以应对海难、空难以及自然灾害。20 世纪 80 年代,这类再保险多由“门外汉”提供——即那些不懂业务风险的保险公司——但如今它们已在财务上被烧得面目全非。(在我亲自打理保险业务时,伯克希尔自己也常常充当这样的门外汉。)不过,保险公司和投资者一样,迟早会重蹈覆辙。在某个时点——很可能是在几年没有大型灾难之后——门外汉会再度现身,超级巨灾保单的价格将跌至荒谬的水平。

Insurers will always need huge amounts of reinsurance protection for marine and aviation disasters as well as for natural catastrophes. In the 1980's much of this reinsurance was supplied by "innocents" - that is, by insurers that did not understand the risks of the business - but they have now been financially burned beyond recognition. (Berkshire itself was an innocent all too often when I was personally running the insurance operation.) Insurers, though, like investors, eventually repeat their mistakes. At some point - probably after a few catastrophe-scarce years - innocents will reappear and prices for super-cat policies will plunge to silly levels.

只要费率水平看上去还算合理,我们就会继续大举参与巨灾再保险业务。在推销这一产品时,我们凭借顶级财务实力享有显著竞争优势。精明的保险公司都明白,当“大灾”降临时,那些当初签保单容易的再保险公司,到理赔时写支票就难了。(有些再保险公司就像杰克·梅森说的那样:“我这辈子都安排妥了——只要我不买任何东西。”)伯克希尔即使在极端困境下也能履行全部承诺,这一点毋庸置疑。

As long as apparently-adequate rates prevail, however, we will be a major participant in super-cat coverages. In marketing this product, we enjoy a significant competitive advantage because of our premier financial strength. Thinking insurers know that when "the big one" comes, many reinsurers who found it easy to write policies will find it difficult to write checks. (Some reinsurers can say what Jackie Mason does: "I'm fixed for life - as long as I don't buy anything.") Berkshire's ability to fulfill all its commitments under conditions of even extreme adversity is unquestioned.

总体而言,保险为伯克希尔提供了最大的机遇。迈克·戈德堡自掌管以来,在这一业务上创造了奇迹,它已成为一项极具价值的资产,尽管其价值难以精确评估。

Overall, insurance offers Berkshire its greatest opportunities. Mike Goldberg has accomplished wonders with this operation since he took charge and it has become a very valuable asset, albeit one that can't be appraised with any precision.

可售普通股

Marketable Common Stocks

下一页列出了我们持有的市值超过 1 亿美元的普通股。这些投资中,有一小部分归属于伯克希尔持股比例不足 100% 的子公司。

On the next page we list our common stock holdings having a value of over $100 million. A small portion of these investments belongs to subsidiaries of which Berkshire owns less than 100%.

股数公司成本市值
(单位:千美元)
3,000,000大都会/美国广播公司517,500 美元1,300,500 美元
46,700,000可口可乐公司1,023,920 美元3,747,675 美元
2,495,200联邦住房贷款抵押公司77,245 美元343,090 美元
6,850,000GEICO 公司45,713 美元1,363,150 美元
24,000,000吉列公司600,000 美元1,347,000 美元
31,247,000健力士公司264,782 美元296,755 美元
1,727,765《华盛顿邮报》公司9,731 美元336,050 美元
5,000,000富国银行289,431 美元290,000 美元
                                                         12/31/91
   Shares   Company                                  Cost       Market
   ------   -------                               ----------  ----------
                                                      (000s omitted)
 3,000,000  Capital Cities/ABC, Inc. ............ $  517,500  $1,300,500
46,700,000  The Coca-Cola Company. ..............  1,023,920   3,747,675
 2,495,200  Federal Home Loan Mortgage Corp. ....     77,245     343,090	
 6,850,000  GEICO Corp. .........................     45,713   1,363,150
24,000,000  The Gillette Company ................    600,000   1,347,000
31,247,000  Guinness PLC ........................    264,782     296,755
 1,727,765  The Washington Post Company .........      9,731     336,050
 5,000,000  Wells Fargo & Company                    289,431     290,000

和往常一样,这份名单反映了我们“瑞普·凡·温克尔”式的投资风格。健力士(Guinness)是一个新仓位。但其余七只股票在一年前就已持有(考虑到我们持有的吉列仓位从优先股转换为普通股),其中六只的持股数量保持不变。例外的是联邦住宅贷款抵押公司(“房地美”),我们的持股略有增加。我们按兵不动的行为反映了我们的观点:股票市场是一个资金调度中心,资金从活跃者手中转移到耐心者手中。(我半开玩笑地指出,近期的事件表明,备受指责的“闲散富人”其实被冤枉了:他们维持或增加了财富,而许多“忙碌的富人”——激进的房地产开发商、企业收购者、石油钻探商等——却眼看着自己的财富化为乌有。)

As usual the list reflects our Rip Van Winkle approach to investing. Guinness is a new position. But we held the other seven stocks a year ago (making allowance for the conversion of our Gillette position from preferred to common) and in six of those we hold an unchanged number of shares. The exception is Federal Home Loan Mortgage ("Freddie Mac"), in which our shareholdings increased slightly. Our stay-put behavior reflects our view that the stock market serves as a relocation center at which money is moved from the active to the patient. (With tongue only partly in check, I suggest that recent events indicate that the much-maligned "idle rich" have received a bad rap: They have maintained or increased their wealth while many of the "energetic rich" - aggressive real estate operators, corporate acquirers, oil drillers, etc. - have seen their fortunes disappear.)

我们对健力士的持股,是伯克希尔首次大规模投资于总部设在美国以外的公司。不过,健力士赚钱的方式与可口可乐和吉列如出一辙,这两家美国企业的大部分利润也来自海外业务。确实,从利润来源的地域分布来看——按大洲划分——可口可乐与健力士有着显著的相似之处。(不过,你绝不会搞混它们的饮料——而你的董事长依旧坚定不移地站在樱桃可乐这一边。)

Our Guinness holding represents Berkshire's first significant investment in a company domiciled outside the United States. Guinness, however, earns its money in much the same fashion as Coca-Cola and Gillette, U.S.-based companies that garner most of their profits from international operations. Indeed, in the sense of where they earn their profits - continent-by-continent - Coca- Cola and Guinness display strong similarities. (But you'll never get their drinks confused - and your Chairman remains unmovably in the Cherry Coke camp.)

我们持续寻找规模庞大、商业模式清晰可辨、经济前景诱人且经久不衰的企业,由能干且以股东为导向的管理层掌舵。这种专注并不能保证成功:我们必须以合理的价格买入,同时我们的公司需要拿出实际业绩,来验证我们的判断。但这种投资方法——寻找超级明星企业——是我们获得真正成功的唯一机会。查理和我,考虑到我们手头庞大的资金规模,实在不够聪明,无法通过精明地买卖那些远非优秀的企业来取得卓越回报。我们也不认为其他人能通过频繁换股取得长期投资成功。事实上,我们认为,把活跃交易型机构称为“投资者”,就像把频繁一夜情的人称为“浪漫主义者”一样,都有些名不副实。

We continually search for large businesses with understandable, enduring and mouth-watering economics that are run by able and shareholder-oriented managements. This focus doesn't guarantee results: We both have to buy at a sensible price and get business performance from our companies that validates our assessment. But this investment approach - searching for the superstars - offers us our only chance for real success. Charlie and I are simply not smart enough, considering the large sums we work with, to get great results by adroitly buying and selling portions of far-from-great businesses. Nor do we think many others can achieve long-term investment success by flitting from flower to flower. Indeed, we believe that according the name "investors" to institutions that trade actively is like calling someone who repeatedly engages in one-night stands a romantic.

假如我的商业选择范围被限定,比如说,只能在奥马哈的私人企业中挑选,那么我会首先评估每家企业的长期经济特征;其次评估负责管理这些企业的人员素质;第三,试图以合理的价格买入其中几家最优秀的经营实体。我当然不希望拥有城里每家企业的等额股份。既然如此,当伯克希尔面对更广阔的上市公司范围时,何必采取不同的策略?再说,既然发现优秀企业和杰出管理者如此艰难,我们又何必抛弃那些已被验证的产品?(我差点想说“货真价实的东西”。)我们的座右铭是:“如果一开始就成功了,那就别再尝试了。”

If my universe of business possibilities was limited, say, to private companies in Omaha, I would, first, try to assess the long- term economic characteristics of each business; second, assess the quality of the people in charge of running it; and, third, try to buy into a few of the best operations at a sensible price. I certainly would not wish to own an equal part of every business in town. Why, then, should Berkshire take a different tack when dealing with the larger universe of public companies? And since finding great businesses and outstanding managers is so difficult, why should we discard proven products? (I was tempted to say "the real thing.") Our motto is: "If at first you do succeed, quit trying."

约翰·梅纳德·凯恩斯,作为投资实践者的才华堪与其思想才华比肩,在 1934 年 8 月 15 日写给商业伙伴 F. C. 斯科特的一封信中,道尽了一切:“随着时间推移,我越来越确信,正确的投资方法是把相当大笔的资金投入那些自认为有所了解、且对其管理层深信不疑的企业。认为通过将资金过分分散到知之甚少、并无特别信心的众多企业间就能限制风险,这是个错误。……个人的知识与经验确实有限,任何时刻,我个人觉得有资格完全信任的企业,很少超过两三家。”

John Maynard Keynes, whose brilliance as a practicing investor matched his brilliance in thought, wrote a letter to a business associate, F. C. Scott, on August 15, 1934 that says it all: "As time goes on, I get more and more convinced that the right method in investment is to put fairly large sums into enterprises which one thinks one knows something about and in the management of which one thoroughly believes. It is a mistake to think that one limits one's risk by spreading too much between enterprises about which one knows little and has no reason for special confidence. . . . One's knowledge and experience are definitely limited and there are seldom more than two or three enterprises at any given time in which I personally feel myself entitled to put full confidence."

今日之错

Mistake Du Jour

在 1989 年的年报中,我写了“头 25 年的错误”,并承诺在 2015 年向各位汇报更新。这第二个“学期”的头几年经历告诉我,如果按原计划行事,待讨论的事项会堆积如山,难以应付。因此,我会时不时地在此“坦白从宽”,希望公开认错能阻止我再犯糊涂。(事后检讨对医院和橄榄球队都有用,对企业和投资者为何不行?)

In the 1989 annual report I wrote about "Mistakes of the First 25 Years" and promised you an update in 2015. My experiences in the first few years of this second "semester" indicate that my backlog of matters to be discussed will become unmanageable if I stick to my original plan. Therefore, I will occasionally unburden myself in these pages in the hope that public confession may deter further bumblings. (Post-mortems prove useful for hospitals and football teams; why not for businesses and investors?)

通常,我们最严重的错误属于“不作为”而非“作为”类。这或许能让查理和我少些尴尬,因为你们看不到这些错误;但它们的隐蔽性并不会减少其代价。在这份自我检讨中,我并非指错过了那些依赖神秘发明(如施乐)、高科技(如苹果)甚至出色营销(如沃尔玛)的公司。我们永远无法培养出及早识别这类企业的能力。相反,我指的是查理和我能够理解、且显然颇具吸引力的商业情形——但我们最终却只是干瞪眼,而非出手买入。

Typically, our most egregious mistakes fall in the omission, rather than the commission, category. That may spare Charlie and me some embarrassment, since you don't see these errors; but their invisibility does not reduce their cost. In this mea culpa, I am not talking about missing out on some company that depends upon an esoteric invention (such as Xerox), high-technology (Apple), or even brilliant merchandising (Wal-Mart). We will never develop the competence to spot such businesses early. Instead I refer to business situations that Charlie and I can understand and that seem clearly attractive - but in which we nevertheless end up sucking our thumbs rather than buying.

每个作者都知道用打动人心的例子会更有说服力,但我倒希望接下来这个例子不那么惊心动魄:1988 年初,我们决定买入 3000 万股(按后来的拆股调整)联邦国民抵押贷款协会(房利美)的股票,这将是 3.5 亿至 4 亿美元的投资。几年前我们曾持有过这只股票,也了解这家公司的业务。此外,我们很清楚,房利美的首席执行官戴维·马克斯韦尔出色地处理了接手时遗留的难题,把公司打造成了一家金融巨头——而且最好的日子还在后头。我到华盛顿拜访了戴维,确认如果我们大举建仓,他不会感到不适。

Every writer knows it helps to use striking examples, but I wish the one I now present wasn't quite so dramatic: In early 1988, we decided to buy 30 million shares (adjusted for a subsequent split) of Federal National Mortgage Association (Fannie Mae), which would have been a $350-$400 million investment. We had owned the stock some years earlier and understood the company's business. Furthermore, it was clear to us that David Maxwell, Fannie Mae's CEO, had dealt superbly with some problems that he had inherited and had established the company as a financial powerhouse - with the best yet to come. I visited David in Washington and confirmed that he would not be uncomfortable if we were to take a large position.

我们买进大约 700 万股后,股价开始上涨。懊恼之下,我停止了买入(幸运的是,可口可乐股票在我们买入期间同样上涨时,我没有重蹈这个覆辙)。更愚蠢的是,我屈从于自己不喜欢持有小仓位的心态,卖掉了我们手里的那 700 万股。

After we bought about 7 million shares, the price began to climb. In frustration, I stopped buying (a mistake that, thankfully, I did not repeat when Coca-Cola stock rose similarly during our purchase program). In an even sillier move, I surrendered to my distaste for holding small positions and sold the 7 million shares we owned.

我真希望自己能就房利美(Fannie Mae)这事上的业余表现,给你一个还算合理的解释。可实在没有。我能给你的是,截至 1991 年底,由于你们主席的失误,伯克希尔大概少赚了多少钱:约 14 亿美元。

I wish I could give you a halfway rational explanation for my amateurish behavior vis-a-vis Fannie Mae. But there isn't one. What I can give you is an estimate as of yearend 1991 of the approximate gain that Berkshire didn't make because of your Chairman's mistake: about $1.4 billion.

固定收益证券

Fixed-Income Securities

1991 年,我们在固定收益投资组合上做了几项重大调整。如前所述,吉列优先股被赎回,迫使我们转换成了普通股;我们清仓了 RJR 纳贝斯克的一只债券,该债券面临换股要约及随后的赎回;我们还买入了美国运通和第一帝国州公司(一家总部位于布法罗的银行控股公司)的固定收益证券。此外,我们增持了 1990 年底少量建仓的 ACF 工业公司股票。年末时,我们持有量最大的资产如下:

We made several significant changes in our fixed-income portfolio during 1991. As I noted earlier, our Gillette preferred was called for redemption, which forced us to convert to common stock; we eliminated our holdings of an RJR Nabisco issue that was subject to an exchange offer and subsequent call; and we purchased fixed-income securities of American Express and First Empire State Corp., a Buffalo-based bank holding company. We also added to a small position in ACF Industries that we had established in late 1990. Our largest holdings at yearend were:

(000s omitted)

(000s omitted)

---------------------------------------

---------------------------------------

发行机构优先股成本及债券摊余价值市值
ACF 工业9.3918 万美元(2)11.8683 万美元
美国运通30 万美元26.3265 万美元(1)(2)
冠军国际30 万美元(2)30 万美元(1)
第一帝国州立4 万美元5 万美元(1)(2)
RJR 纳贝斯克22.2148 万美元(2)28.5683 万美元
所罗门70 万美元(2)71.4 万美元(1)
美国航空35.8 万美元(2)23.27 万美元(1)
华盛顿公共电力系统15.8553 万美元(2)20.3071 万美元
                                   Cost of Preferreds and
   Issuer                         Amortized Value of Bonds      Market
   ------                         ------------------------   ------------
   ACF Industries ................       $ 93,918(2)          $118,683
   American Express ..............        300,000              263,265(1)(2)
   Champion International ........        300,000(2)           300,000(1)
   First Empire State                      40,000               50,000(1)(2)
   RJR Nabisco                            222,148(2)           285,683
   Salomon                                700,000(2)           714,000(1)
   USAir                                  358,000(2)           232,700(1)
   Washington Public Power Systems        158,553(2)           203,071

(1)查理和我确定的内在价值 (2)我们财务报表中的账面价值

(1) Fair value as determined by Charlie and me (2) Carrying value in our financial statements

我们持有的 4000 万美元第一帝国州立银行优先股,票息 9%,1996 年前不可赎回,可按每股 78.91 美元转股。通常情况下,我会觉得这笔投资规模对伯克希尔来说太小,但我极为敬重第一帝国银行的掌门人鲍勃·威尔默斯,无论合作规模大小,我都乐意做他的合伙人。

Our $40 million of First Empire State preferred carries a 9% coupon, is non-callable until 1996 and is convertible at $78.91 per share. Normally I would think a purchase of this size too small for Berkshire, but I have enormous respect for Bob Wilmers, CEO of First Empire, and like being his partner on any scale.

我们持有的美国运通优先股并非普通意义上的固定收益证券,而是一种“可转换股权累计优先股”,按我们 3 亿美元的成本计算,固定股息率为 8.85%。除后文提到的一个例外情况外,这只优先股须在发行满三年后转换为最多 12,244,898 股普通股。如有必要,转换比例将向下调整,以确保我们获得的普通股总价值不超过 4.14 亿美元。也就是说,转换时普通股的价值上限已被锁定,但并无下限。不过,优先股条款中包含一项规定:若在买入满三年时普通股价格低于 24.50 美元,我们可将转换日期延后一年。

Our American Express preferred is not a normal fixed-income security. Rather it is a "Perc," which carries a fixed dividend of 8.85% on our $300 million cost. Absent one exception mentioned later, our preferred must be converted three years after issuance, into a maximum of 12,244,898 shares. If necessary, a downward adjustment in the conversion ratio will be made in order to limit to $414 million the total value of the common we receive. Though there is thus a ceiling on the value of the common stock that we will receive upon conversion, there is no floor. The terms of the preferred, however, include a provision allowing us to extend the conversion date by one year if the common stock is below $24.50 on the third anniversary of our purchase.

总体而言,我们的固定收益投资无论是长期还是近期,都待我们不薄。我们已从这些持仓中实现了可观的资本利得,其中 1991 年就约有 1.52 亿美元。此外,我们的税后收益率也大大超过了多数固定收益组合所赚取的回报。

Overall, our fixed-income investments have treated us well, both over the long term and recently. We have realized large capital gains from these holdings, including about $152 million in 1991. Additionally, our after-tax yields have considerably exceeded those earned by most fixed-income portfolios.

尽管如此,我们仍遭遇了一些意外,其中最大的一次莫过于我必须亲自深入参与所罗门公司的事务。在我撰写此信之际,我也正为所罗门的年报撰写一份声明,关于该公司的最新情况,请参阅其年报。(地址:所罗门公司秘书处,纽约世界贸易中心七号,邮编 10048)尽管这家公司历经波折,查理和我仍认为,我们的所罗门优先股在 1991 年间价值略有上升,这得益于利率的下降和所罗门普通股价格的上涨。

Nevertheless, we have had some surprises, none greater than the need for me to involve myself personally and intensely in the Salomon situation. As I write this letter, I am also writing a letter for inclusion in Salomon's annual report and I refer you to that report for an update on the company. (Write to: Corporate Secretary, Salomon Inc, Seven World Trade Center, New York, NY 10048) Despite the company's travails, Charlie and I believe our Salomon preferred stock increased slightly in value during 1991. Lower interest rates and a higher price for Salomon's common produced this result.

去年我曾告诉你们,我们在美国航空的投资“除非这个行业在接下来几年里遭受重创,否则应该能顺利解决”。不幸的是,1991 年对这个行业来说就是一段重创期,中途航空、泛美航空和美洲西部航空都相继进入破产程序。(如果把时间拉长到 14 个月,还得算上大陆航空和环球航空。)

Last year I told you that our USAir investment "should work out all right unless the industry is decimated during the next few years." Unfortunately 1991 was a decimating period for the industry, as Midway, Pan Am and America West all entered bankruptcy. (Stretch the period to 14 months and you can add Continental and TWA.)

我们在表格中给美国航空(USAir)的低估值,反映了该行业几乎所有参与者都可能持续亏损的风险,这一风险绝不可小觑。法院一直鼓励破产航空公司继续运营,更是加剧了这种风险。这些破产公司可以暂时以低于行业成本的票价运营,因为它们无需承担有偿付能力的同业所面临的资本成本,而且还能通过变卖资产来填补亏损——从而避免停运。破产航空公司这种“烧家具取暖”式的定价策略,会拖垮原本勉强维持的同行,形成一种连锁反应,恰好把整个行业推向崩溃的边缘。

The low valuation that we have given USAir in our table reflects the risk that the industry will remain unprofitable for virtually all participants in it, a risk that is far from negligible. The risk is heightened by the fact that the courts have been encouraging bankrupt carriers to continue operating. These carriers can temporarily charge fares that are below the industry's costs because the bankrupts don't incur the capital costs faced by their solvent brethren and because they can fund their losses - and thereby stave off shutdown - by selling off assets. This burn-the- furniture-to-provide-firewood approach to fare-setting by bankrupt carriers contributes to the toppling of previously-marginal carriers, creating a domino effect that is perfectly designed to bring the industry to its knees.

塞斯·斯科菲尔德(Seth Schofield)于 1991 年出任全美航空(USAir)首席执行官,眼下正对公司的运营做出重大调整,以求跻身行业内少数幸存者之列。在美国企业界,没有比经营航空公司更棘手的差事了:尽管涌入的股权资本规模庞大,但整个行业自基蒂霍克起飞以来,累计净亏损从未止步。航空业的管理者需要头脑、胆识和经验——塞斯三者兼备。

Seth Schofield, who became CEO of USAir in 1991, is making major adjustments in the airline's operations in order to improve its chances of being one of the few industry survivors. There is no tougher job in corporate America than running an airline: Despite the huge amounts of equity capital that have been injected into it, the industry, in aggregate, has posted a net loss since its birth after Kitty Hawk. Airline managers need brains, guts, and experience - and Seth possesses all three of these attributes.

Miscellaneous

Miscellaneous

伯克希尔 1991 年股东指定捐赠计划中,约 97.7% 符合资格的股份参与了。通过该计划捐赠了 680 万美元,共有 2630 家慈善机构受益。

About 97.7% of all eligible shares participated in Berkshire's 1991 shareholder-designated contributions program. Contributions made through the program were $6.8 million, and 2,630 charities were recipients.

我们建议新股东阅读第 48-49 页上关于股东指定捐赠计划的描述。要参与未来的计划,您必须确保您的股票登记在实际持有人的名下,而非经纪人、银行或存管机构的名义持有人名下。截至 1992 年 8 月 31 日未按此登记的股票,将无资格参与 1992 年的计划。

We suggest that new shareholders read the description of our shareholder-designated contributions program that appears on pages 48-49. To participate in future programs, you must make sure your shares are registered in the name of the actual owner, not in the nominee name of a broker, bank or depository. Shares not so registered on August 31, 1992 will be ineligible for the 1992 program.

除了伯克希尔按股东指定进行的捐赠外,我们旗下各运营企业的经理们每年还会以商品等形式捐赠,合计平均约 150 万美元。这些捐赠支持当地慈善机构,如联合劝募会(The United Way),并为我们的企业带来大致相当的回报。

In addition to the shareholder-designated contributions that Berkshire distributes, managers of our operating businesses make contributions, including merchandise, averaging about $1.5 million annually. These contributions support local charities, such as The United Way, and produce roughly commensurate benefits for our businesses.

然而,无论是我们的运营经理还是母公司的管理层,都不会动用伯克希尔的资金,去赞助那些广泛的全国性项目或是他们个人特别感兴趣的慈善活动,除非他们是作为股东来这么做。如果你的员工,包括首席执行官,想要给自己的母校或别的他们个人有情感联系的机构捐款,我们认为他们应该用自己的钱,而不是你们的。

However, neither our operating managers nor officers of the parent company use Berkshire funds to make contributions to broad national programs or charitable activities of special personal interest to them, except to the extent they do so as shareholders. If your employees, including your CEO, wish to give to their alma maters or other institutions to which they feel a personal attachment, we believe they should use their own money, not yours.

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细心的读者会注意到,多年以来,查理致 Wesco 股东的年信首次未在本报告中重印。鉴于他今年的信件内容较为简略,查理表示没有必要在此收录;不过,我个人建议您获取一份 Wesco 公司的报告。只需写信至:企业秘书处,Wesco 金融公司,地址:加州帕萨迪纳市东科罗拉多大道 315 号,邮编 91101。

The faithful will notice that, for the first time in some years, Charlie's annual letter to Wesco shareholders is not reprinted in this report. Since his letter is relatively barebones this year, Charlie said he saw no point in including it in these pages; my own recommendation, however, is that you get a copy of the Wesco report. Simply write: Corporate Secretary, Wesco Financial Corporation, 315 East Colorado Boulevard, Pasadena, CA 91101.

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小马尔科姆·G·蔡斯现年 88 岁,决定今年不再参加董事竞选。但蔡斯家族与伯克希尔的关联不会中断:马尔科姆三世(金姆),即马尔科姆之子,将被提名为继任者。

Malcolm G. Chace, Jr., now 88, has decided not to stand for election as a director this year. But the association of the Chace family with Berkshire will not end: Malcolm III (Kim), Malcolm's son, will be nominated to replace him.

1931 年,马尔科姆进入伯克希尔精细纺织联合公司工作,该公司于 1955 年与哈撒韦制造公司合并,组成了我们现在的公司。两年后,马尔科姆成为伯克希尔·哈撒韦董事长,1965 年初他仍担任此职,并促成了巴菲特合伙公司从他的一些亲属手中购得伯克希尔的关键股份。这笔收购使我们的合伙公司实际控制了这家公司。马尔科姆的直系亲属同时保留了他们的伯克希尔股票,并在过去 27 年里一直是公司第二大股东,仅次于巴菲特家族。与马尔科姆共事一直令人愉快,我们也很高兴蔡斯家族与伯克希尔之间长期的关系正延续至新一代。

In 1931, Malcolm went to work for Berkshire Fine Spinning Associates, which merged with Hathaway Manufacturing Co. in 1955 to form our present company. Two years later, Malcolm became Berkshire Hathaway's Chairman, a position he held as well in early 1965 when he made it possible for Buffett Partnership, Ltd. to buy a key block of Berkshire stock owned by some of his relatives. This purchase gave our partnership effective control of the company. Malcolm's immediate family meanwhile kept its Berkshire stock and for the last 27 years has had the second-largest holding in the company, trailing only the Buffett family. Malcolm has been a joy to work with and we are delighted that the long-running relationship between the Chace family and Berkshire is continuing to a new generation.

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今年的股东大会将于 1992 年 4 月 27 日星期一上午 9 点 30 分,在奥马哈市中心的奥芬剧院举行。去年参会人数创下 1550 人的纪录,但在奥芬剧院仍有充足的空间。

The annual meeting this year will be held at the Orpheum Theater in downtown Omaha at 9:30 a.m. on Monday, April 27, 1992. Attendance last year grew to a record 1,550, but that still leaves plenty of room at the Orpheum.

我们建议您尽早在这几家酒店预订房间:(1) 雷迪森-雷迪克塔酒店,一家小巧(88 间客房)但环境不错的酒店,就在奥芬剧院街对面;(2) 规模大得多的红狮酒店,距离奥芬剧院步行约五分钟;(3) 万豪酒店,位于奥马哈西区,距离博尔斯海姆珠宝约 100 码,距市中心车程二十分钟。我们会在万豪酒店安排班车,8:30 和 8:45 出发前往会场,会议结束后返回。

We recommend that you get your hotel reservations early at one of these hotels: (1) The Radisson-Redick Tower, a small (88 rooms) but nice hotel across the street from the Orpheum; (2) the much larger Red Lion Hotel, located about a five-minute walk from the Orpheum; or (3) the Marriott, located in West Omaha about 100 yards from Borsheim's and a twenty minute drive from downtown. We will have buses at the Marriott that will leave at 8:30 and 8:45 for the meeting and return after it ends.

查理和我一直很享受这场股东大会,也希望您能到场。我们股东的水平,从现场提出的问题就能看出来:我们参加过的所有股东大会里,没有哪一场能像这样,始终保持着高水准的、关乎股东自身利益的睿智提问。

Charlie and I always enjoy the meeting, and we hope you can make it. The quality of our shareholders is reflected in the quality of the questions we get: We have never attended an annual meeting anywhere that features such a consistently high level of intelligent, owner-related questions.

随委托书附上的材料会说明如何获取参会所需的入场卡。我们会在入场卡上附上奥芬剧院附近停车设施的信息。如果开车前来,请稍早出发。附近的停车场很快就会停满,你可能需要步行几个街区。

An attachment to our proxy material explains how you can obtain the card you will need for admission to the meeting. With the admission card, we will enclose information about parking facilities located near the Orpheum. If you are driving, come a little early. Nearby lots fill up quickly and you may have to walk a few blocks.

和往常一样,会议结束后,我们会安排大巴接送您前往内布拉斯加家具城和博尔斯海姆珠宝,并随后送您到市区酒店或机场。希望您预留充足时间,尽情探索两家门店的精彩之处。提前抵达的朋友,可在任意一天参观家具城:周六上午 10 点至下午 5 点半,周日上午 12 点至下午 5 点半。逛店时,别忘了在喜诗糖果车停留,亲自体验为何去年美国人吃掉了 2600 万磅喜诗产品。

As usual, we will have buses to take you to Nebraska Furniture Mart and Borsheim's after the meeting and to take you from there to downtown hotels or the airport later. I hope that you will allow plenty of time to fully explore the attractions of both stores. Those of you arriving early can visit the Furniture Mart any day of the week; it is open from 10 a.m. to 5:30 p.m. on Saturdays and from noon to 5:30 p.m. on Sundays. While there, stop at the See's Candy Cart and find out for yourself why Americans ate 26 million pounds of See's products last year.

博尔斯海姆珠宝平时周日不营业,但 4 月 26 日(周日)中午 12 点到下午 6 点,我们会专门为股东及嘉宾开放。前一天晚上,博尔斯海姆还会举办一场特别派对,欢迎股东参加。(不过,您需要写信到我们办公室向格拉迪斯·凯泽女士索取邀请函。)当晚将展出百达翡丽 150 年来最杰出的时计回顾展,其中包括维多利亚女王、教皇庇护九世、拉迪亚德·吉卜林、居里夫人和阿尔伯特·爱因斯坦曾拥有的腕表。展览的焦点是一块价值 500 万美元的手表,其设计与制造耗费了百达翡丽工匠九年的心血。这块表将连同其他藏品一起在周日于店内展出——除非查理到时候一时冲动把它买走了。

Borsheim's normally is closed on Sunday, but we will be open for shareholders and their guests from noon to 6 p.m. on Sunday, April 26. Borsheim's will also have a special party the previous evening at which shareholders are welcome. (You must, however, write Mrs. Gladys Kaiser at our office for an invitation.) On display that evening will be a 150-year retrospective of the most exceptional timepieces made by Patek Philippe, including watches once owned by Queen Victoria, Pope Pius IX, Rudyard Kipling, Madame Curie and Albert Einstein. The centerpiece of the exhibition will be a $5 million watch whose design and manufacture required nine years of labor by Patek Philippe craftsmen. Along with the rest of the collection, this watch will be on display at the store on Sunday - unless Charlie has by then impulsively bought it.

尼古拉斯·肯纳在去年的股东大会上又逮住我了——又一次——他指出,我在 1990 年年报里写道,他在 1990 年 5 月时是 11 岁,实际上他当时才 9 岁。于是尼古拉斯颇为尖刻地问道:“连这个都弄不清楚,我怎么知道后面那些数字(财务报表)是对的?”我至今还在琢磨一个机灵的回答。尼古拉斯今年会来参加股东大会——他拒绝了我那天带他去迪士尼乐园的提议——所以欢迎大家来围观这场一边倒的智斗续集。

Nicholas Kenner nailed me - again - at last year's meeting, pointing out that I had said in the 1990 annual report that he was 11 in May 1990, when actually he was 9. So, asked Nicholas rather caustically: "If you can't get that straight, how do I know the numbers in the back [the financials] are correct?" I'm still searching for a snappy response. Nicholas will be at this year's meeting - he spurned my offer of a trip to Disney World on that day - so join us to watch a continuation of this lop-sided battle of wits.

沃伦·E·巴菲特 1992 年 2 月 28 日 董事会主席

Warren E. Buffett February 28, 1992 Chairman of the Board