1995 年致股东信

致股东信 · 原文约 11460 词
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致伯克希尔·哈撒韦公司各位股东:

To the Shareholders of Berkshire Hathaway Inc.:

1995 年我们的净资产增加了 53 亿美元,增幅 45.0%。每股账面价值增长略低,为 43.1%,因为我们为两次收购支付了股票,使流通股增加了 1.3%。过去 31 年(即现任管理层接手以来),每股账面价值从 19 美元增长到 14,426 美元,年复合增长率 23.6%。

Our gain in net worth during 1995 was $5.3 billion, or 45.0%. Per-share book value grew by a little less, 43.1%, because we paid stock for two acquisitions, increasing our shares outstanding by 1.3%. Over the last 31 years (that is, since present management took over) per-share book value has grown from $19 to $14,426, or at a rate of 23.6% compounded annually.

1995 年的收益不值得翻跟头庆祝。这一年,随便哪个傻瓜都能在股市里赚得盆满钵满,我们也做到了。套用肯尼迪总统的话说,水涨船高,所有游艇都跟着浮起来。

There's no reason to do handsprings over 1995's gains. This was a year in which any fool could make a bundle in the stock market. And we did. To paraphrase President Kennedy, a rising tide lifts all yachts.

抛开财务数字不谈,伯克希尔去年好消息不少:我们谈成了三笔并购,类型完全是我们想要的。其中两笔,赫尔兹伯格钻石商店和 R.C. 威利家居,已纳入 1995 年财务报表;最大的一笔,收购 GEICO,则在年底刚过就完成了交割。(这三笔收购的细节,我稍后在报告里细说。)

Putting aside the financial results, there was plenty of good news at Berkshire last year: We negotiated three acquisitions of exactly the type we desire. Two of these, Helzberg's Diamond Shops and R.C. Willey Home Furnishings, are included in our 1995 financial statements, while our largest transaction, the purchase of GEICO, closed immediately after the end of the year. (I'll tell you more about all three acquisitions later in the report.)

这些新并购的子公司使我们的营收规模大约翻了一番。即便如此,这些收购既没有大幅增加我们的流通股,也没有加重我们的债务负担。而且,尽管这三家企业的员工总数超过 11000 人,我们的总部人员却仅从 11 人增加到 12 人。(没必要搞得兴师动众。)

These new subsidiaries roughly double our revenues. Even so, the acquisitions neither materially increased our shares outstanding nor our debt. And, though these three operations employ over 11,000 people, our headquarters staff grew only from 11 to 12. (No sense going crazy.)

查理·芒格,伯克希尔的副董事长,我的搭档,和我想要构建一个企业集合——既有全资,也有部分持股——这些企业具备卓越的经济特质,并且由出色的管理者运营。我们最钟爱的收购方式是协商交易,能让我们以公允价格买下一家这样企业的 100% 股权。但股市若给我们机会,以远低于收购 100% 所需的按比例价格,买入一家优秀企业的小部分股权,我们也几乎同样高兴。这种双管齐下的策略——通过协商整体收购,或通过股市买入部分权益——让我们相比那些固守单一途径的资本配置者更具优势。伍迪·艾伦曾解释过为何折衷主义行之有效:“双性恋的真正优势在于,周六晚上你约到人的机会翻倍。”

Charlie Munger, Berkshire's Vice Chairman and my partner, and I want to build a collection of companies - both wholly- and partly-owned - that have excellent economic characteristics and that are run by outstanding managers. Our favorite acquisition is the negotiated transaction that allows us to purchase 100% of such a business at a fair price. But we are almost as happy when the stock market offers us the chance to buy a modest percentage of an outstanding business at a pro-rata price well below what it would take to buy 100%. This double-barrelled approach - purchases of entire businesses through negotiation or purchases of part-interests through the stock market - gives us an important advantage over capital-allocators who stick to a single course. Woody Allen once explained why eclecticism works: "The real advantage of being bisexual is that it doubles your chances for a date on Saturday night."

多年来,我们一直像伍迪那般思考,一方面努力增加我们在优秀企业中的可流通投资,另一方面同时尝试整体收购类似的企业。下表展示了我们在两个方向上的进展。表中列出了伯克希尔每十年间隔内每股所拥有的可流通证券。第二列则列出了我们所有其他活动产生的每股经营利润(税前且不计购买价格调整,但已扣除利息与公司一般费用)。换言之,第二列显示的是我们扣除从投资中获得的股息、利息和已实现资本收益之后的盈利。购买价格会计调整未予考虑,原因我们已在以往报告中详尽阐述,出于仁慈,不再重复。(不过,我们乐意将早前的解释寄给受虐狂们。)

Over the years, we've been Woody-like in our thinking, attempting to increase our marketable investments in wonderful businesses, while simultaneously trying to buy similar businesses in their entirety. The following table illustrates our progress on both fronts. In the tabulation, we show the marketable securities owned per share of Berkshire at ten-year intervals. A second column lists our per-share operating earnings (before taxes and purchase-price adjustments but after interest and corporate overhead) from all other activities. In other words, the second column shows what we earned excluding the dividends, interest and capital gains that we realized from investments. Purchase-price accounting adjustments are ignored for reasons we have explained at length in previous reports and which, as an act of mercy, we won't repeat. (We'll be glad to send masochists the earlier explanations, however.)

年份每股可交易证券剔除全部投资收益后的每股税前利润
                                               Pre-tax Earnings Per Share
                       Marketable Securities   Excluding All Income from
  Year                       Per Share                Investments       
  ----                 ---------------------   --------------------------
有价证券 每股年度 ------- ------------每股税前收益(不包括全部投资收入) --------------------------
1965 $ 4$ 4.08
1975 159(6.48)
1985 2,44318.86
1995 22,088258.20
年度增长率:1965-95 33.4%14.7%
Marketable Securities Year Per Share ---- ---------------------Pre-tax Earnings Per Share Excluding All Income from Investments --------------------------
1965 $ 4$ 4.08
1975 159(6.48)
1985 2,44318.86
1995 22,088258.20
Yearly Growth Rate: 1965-95 33.4%14.7%

年度增长率:1965—1995 年 33.4% 14.7%

Yearly Growth Rate: 1965-95 33.4% 14.7%

这些成绩并非源于 1965 年时我们炮制出的什么宏大蓝图。当时我们大致清楚自己希望达成什么目标,却不知道有哪些具体的机遇能让它成为现实。如今我们依然保持着这般随性的状态:往后看,我们希望这两栏的数字都能有所提升,但并没有一张路线图来告诉我们这一切将如何发生。

These results have not sprung from some master plan that we concocted in 1965. In a general way, we knew then what we hoped to accomplish but had no idea what specific opportunities might make it possible. Today we remain similarly unstructured: Over time, we expect to improve the figures in both columns but have no road map to tell us how that will come about.

我们拥有两大优势:其一,我们的运营经理个个杰出,多数情况下,对伯克希尔怀有非同寻常的深厚感情。其二,查理和我积累了相当丰富的资本配置经验,力求理性、客观地履行职责。我们面临的巨大劣势是规模:早年,只需好点子即可,如今则需要又好又大的点子。遗憾的是,寻找此类机会的难度与我们的财务成功成正比增长,这一问题正日益削弱我们的优势。

We proceed with two advantages: First, our operating managers are outstanding and, in most cases, have an unusually strong attachment to Berkshire. Second, Charlie and I have had considerable experience in allocating capital and try to go at that job rationally and objectively. The giant disadvantage we face is size: In the early years, we needed only good ideas, but now we need good big ideas. Unfortunately, the difficulty of finding these grows in direct proportion to our financial success, a problem that increasingly erodes our strengths.

在这份报告的后面,当我讨论我们提议的资本重组时,我会就伯克希尔的前景多谈一些。

I will have more to say about Berkshire's prospects later in this report, when I discuss our proposed recapitalization.

Acquisitions

Acquisitions

我们或许会对一年内完成三笔收购而欢欣鼓舞,这看起来有些奇怪,毕竟我们经常在这些页面上质疑大多数管理者的收购行为。请放心,查理和我并未失去怀疑精神:我们相信大多数交易都会损害收购方股东的利益。很多时候,引用《皇家海军皮纳福号》中的话正合适:“事情往往不像表面那样,脱脂牛奶常伪装成奶油。”具体来说,卖方及其代表总是呈上的财务预测,其娱乐价值远高于教育价值。在编织美好前景方面,华尔街足以与华盛顿一较高下。

It may seem strange that we exult over a year in which we made three acquisitions, given that we have regularly used these pages to question the acquisition activities of most managers. Rest assured, Charlie and I haven't lost our skepticism: We believe most deals do damage to the shareholders of the acquiring company. Too often, the words from HMS Pinafore apply: "Things are seldom what they seem, skim milk masquerades as cream." Specifically, sellers and their representatives invariably present financial projections having more entertainment value than educational value. In the production of rosy scenarios, Wall Street can hold its own against Washington.

不管怎样,潜在买家为何会去看卖家准备的预测,我一直百思不得其解。查理和我从不瞥一眼,而是牢记那个病马的故事。有人去看兽医,说:“您能帮帮我吗?我的马有时走得好好的,有时却一瘸一拐。”兽医的回答一针见血:“没问题——它走得好好的时候,把它卖了就行。”在并购的世界里,那匹马会被吹成“秘书处”(Secretariat)那样的赛马。

In any case, why potential buyers even look at projections prepared by sellers baffles me. Charlie and I never give them a glance, but instead keep in mind the story of the man with an ailing horse. Visiting the vet, he said: "Can you help me? Sometimes my horse walks just fine and sometimes he limps." The vet's reply was pointed: "No problem - when he's walking fine, sell him." In the world of mergers and acquisitions, that horse would be peddled as Secretariat.

在伯克希尔,我们和其他热衷收购的公司一样,在预判未来时也面临种种困难。跟他们一样,我们也碰上了那个固有的难题:卖家对自己的业务几乎总是比买家了解得多,而且出售时机也是他们挑的——挑的往往是生意看上去“好端端”的时候。

At Berkshire, we have all the difficulties in perceiving the future that other acquisition-minded companies do. Like they also, we face the inherent problem that the seller of a business practically always knows far more about it than the buyer and also picks the time of sale - a time when the business is likely to be walking "just fine."

即便如此,我们确实拥有几项优势,或许最大的优势就是我们没有战略计划。因此,我们无需沿既定方向前进(这一路线几乎总会引导至愚蠢的收购价格),而是能够简单决定什么对我们股东最有利。在做决定时,我们总会将考虑中的任何动作与眼前数十个其他机会进行心理对比,包括通过股市收购全球最佳企业的一小部分股份。这种对比实践——即收购与被动投资之间的权衡——是那些只专注于扩张的管理者很少使用的纪律。

Even so, we do have a few advantages, perhaps the greatest being that we don't have a strategic plan. Thus we feel no need to proceed in an ordained direction (a course leading almost invariably to silly purchase prices) but can instead simply decide what makes sense for our owners. In doing that, we always mentally compare any move we are contemplating with dozens of other opportunities open to us, including the purchase of small pieces of the best businesses in the world via the stock market. Our practice of making this comparison - acquisitions against passive investments - is a discipline that managers focused simply on expansion seldom use.

几年前接受《时代》杂志采访时,彼得·德鲁克一语中的:“我告诉你个秘密:做交易比干活强。做交易刺激又好玩,干活则又脏又累。经营任何事业,本质上都是大量琐碎繁杂的苦差事……而做交易则浪漫、迷人。所以你会看到那些毫无意义的交易。”

Talking to Time Magazine a few years back, Peter Drucker got to the heart of things: "I will tell you a secret: Dealmaking beats working. Dealmaking is exciting and fun, and working is grubby. Running anything is primarily an enormous amount of grubby detail work . . . dealmaking is romantic, sexy. That's why you have deals that make no sense."

在做收购时,我们还有一个优势:作为支付手段,我们可以向卖方提供一种股票,其背后支撑着众多杰出业务的非凡组合。个人或家族若想出售一家优质企业,同时又希望无限期推迟个人税务,很可能会发现伯克希尔的股票是一种尤为安心的持有。事实上,我相信这种考量在我们 1995 年以股票支付的两次收购中起到了重要作用。

In making acquisitions, we have a further advantage: As payment, we can offer sellers a stock backed by an extraordinary collection of outstanding businesses. An individual or a family wishing to dispose of a single fine business, but also wishing to defer personal taxes indefinitely, is apt to find Berkshire stock a particularly comfortable holding. I believe, in fact, that this calculus played an important part in the two acquisitions for which we paid shares in 1995.

除此之外,卖家有时也关心,他们的公司能否被安置在一个既能长久存续,又为管理层提供愉快、高效工作环境的企业归宿中。在这一点上,伯克希尔确实有独特之处。我们的经理人拥有极大的自主权。而且,我们的股权结构让卖家明白,当我说“我们收购是为了长期持有”时,这个承诺是算数的。就我们而言,我们乐于与关心公司和员工未来的所有者打交道。与仅仅是将生意拍卖出手的卖家相比,与这类卖家交易,买方遇到的意外烦恼可能会更少。

Beyond that, sellers sometimes care about placing their companies in a corporate home that will both endure and provide pleasant, productive working conditions for their managers. Here again, Berkshire offers something special. Our managers operate with extraordinary autonomy. Additionally, our ownership structure enables sellers to know that when I say we are buying to keep, the promise means something. For our part, we like dealing with owners who care what happens to their companies and people. A buyer is likely to find fewer unpleasant surprises dealing with that type of seller than with one simply auctioning off his business.

除了以上是对我们收购风格的说明之外,这当然也是一次不那么隐晦的推销。如果您拥有或代表一家税前利润达 2500 万美元或以上的企业,并且符合第 23 页所列标准,请直接给我打电话。我们的讨论将保密进行。如果您现在不感兴趣,不妨将我们的提议记在心里:我们永远不会失去收购那些经济状况良好、管理层卓越的公司的兴趣。

In addition to the foregoing being an explanation of our acquisition style, it is, of course, a not-so-subtle sales pitch. If you own or represent a business earning $25 million or more before tax, and it fits the criteria listed on page 23, just give me a call. Our discussion will be confidential. And if you aren't interested now, file our proposition in the back of your mind: We are never going to lose our appetite for buying companies with good economics and excellent management.

为这段关于收购的小论文收个尾,我忍不住要复述一位企业高管去年对我讲的故事。他成长于一家优秀的企业,该企业在行业内长期保持领先地位。然而,其主打产品却毫无魅力可言,令人沮丧。于是几十年前,公司聘请了一位管理顾问——他自然建议多元化,这是当时的潮流。(“聚焦”还未流行。)没过多久,公司收购了一批企业,每笔收购都经过咨询公司漫长且昂贵的收购研究。结果如何?这位高管悲伤地说:“我们起步时,100% 的利润来自原有业务。十年后,利润变成了 150%。”

Concluding this little dissertation on acquisitions, I can't resist repeating a tale told me last year by a corporate executive. The business he grew up in was a fine one, with a long-time record of leadership in its industry. Its main product, however, was distressingly glamorless. So several decades ago, the company hired a management consultant who - naturally - advised diversification, the then-current fad. ("Focus" was not yet in style.) Before long, the company acquired a number of businesses, each after the consulting firm had gone through a long - and expensive - acquisition study. And the outcome? Said the executive sadly, "When we started, we were getting 100% of our earnings from the original business. After ten years, we were getting 150%."

赫尔兹伯格钻石商店

Helzberg's Diamond Shops

几年前,管理顾问们推广了一种名为“走动式管理”(MBWA)的技巧。在伯克希尔,我们则实行了“走动式收购”(ABWA)。

A few years back, management consultants popularized a technique called "management by walking around" (MBWA). At Berkshire, we've instituted ABWA (acquisitions by walking around).

1994 年 5 月,股东大会结束一周左右,我在纽约第五大道与 58 街路口过马路时,一位女士喊出了我的名字。她告诉我她去参加了股东大会,而且很享受。几秒钟后,一位听到她叫住我的男士也走了过来。原来是巴尼特·赫尔兹伯格二世,他持有四股伯克希尔的股票,也参加了我们的会议。

In May 1994, a week or so after the Annual Meeting, I was crossing the street at 58th and Fifth Avenue in New York, when a woman called out my name. I listened as she told me she'd been to, and had enjoyed, the Annual Meeting. A few seconds later, a man who'd heard the woman stop me did so as well. He turned out to be Barnett Helzberg, Jr., who owned four shares of Berkshire and had also been at our meeting.

在我们短暂的交谈中,巴尼特提到他有一桩生意,或许我们会感兴趣。当人们这么说时,通常意味着他们有个卖柠檬水的小摊——当然,还自称有潜力迅速成长为下一个微软。于是我只是请巴尼特把详细资料寄给我。我心里暗自想,这事儿就此打住。

In our few minutes of conversation, Barnett said he had a business we might be interested in. When people say that, it usually turns out they have a lemonade stand - with potential, of course, to quickly grow into the next Microsoft. So I simply asked Barnett to send me particulars. That, I thought to myself. will be the end of that.

没过多久,巴尼特就给我寄来了赫尔兹伯格钻石商店的财务报表。这家公司由他的祖父于 1915 年在堪萨斯城从一家店面起步,到我们见面时,已发展成为在 23 个州拥有 134 家门店的集团。销售额从 1974 年的 1000 万美元增长到 1984 年的 5300 万美元,再到 1994 年的 2.82 亿美元。我们谈论的可不是小打小闹的柠檬水摊。

Not long after, Barnett sent me the financial statements of Helzberg's Diamond Shops. The company had been started by his grandfather in 1915 from a single store in Kansas City and had developed by the time we met into a group with 134 stores in 23 states. Sales had grown from $10 million in 1974 to $53 million in 1984 and $282 million in 1994. We weren't talking lemonade stands.

当时 60 岁的巴内特热爱这家公司,但也想从中解脱。1988 年,为朝这个方向迈出一步,他请来了曾任沃纳梅克百货总裁的杰夫·科门特,协助他打理事务。聘请杰夫堪称一记本垒打,但巴内特仍感到自己无法摆脱最终责任的重压。此外,他持有一项宝贵资产,却受制于单一且竞争极为激烈的行业起伏,他觉得将家族资产多元化才是明智之举。

Barnett, then 60, loved the business but also wanted to feel free of it. In 1988, as a step in that direction, he had brought in Jeff Comment, formerly President of Wanamaker's, to help him run things. The hiring of Jeff turned out to be a homerun, but Barnett still found that he couldn't shake a feeling of ultimate responsibility. Additionally, he owned a valuable asset that was subject to the vagaries of a single, very competitive industry, and he thought it prudent to diversify his family's holdings.

伯克希尔·哈撒韦像是为他量身定做的。我们花了一段时间才在价格上达成一致,但我心里从没怀疑过两点:第一,赫尔兹伯格钻石是我们想拥有的那种生意;第二,杰夫正是我们欣赏的管理者。事实上,如果杰夫不在那里打理,我们根本不会买下这家公司。买下一家没有优秀管理的零售企业,就像买下没有电梯的埃菲尔铁塔。

Berkshire was made to order for him. It took us awhile to get together on price, but there was never any question in my mind that, first, Helzberg's was the kind of business that we wanted to own and, second, Jeff was our kind of manager. In fact, we would not have bought the business if Jeff had not been there to run it. Buying a retailer without good management is like buying the Eiffel Tower without an elevator.

我们于 1995 年通过免税换股的方式完成了对赫尔兹伯格珠宝的收购,这也是巴尼特唯一感兴趣的交易方式。尽管他完全没有义务这样做,巴尼特还是将出售所得中的相当一部分,分享给了他的众多同事。当有人如此慷慨行事时,你就知道作为买家,你也会得到公正对待。

We completed the Helzberg purchase in 1995 by means of a tax-free exchange of stock, the only kind of transaction that interested Barnett. Though he was certainly under no obligation to do so, Barnett shared a meaningful part of his proceeds from the sale with a large number of his associates. When someone behaves that generously, you know you are going to be treated right as a buyer.

赫尔兹伯格珠宝的单店年均销售额约为 200 万美元,远超同等规模门店的竞争对手。这种出色的单店产出效率,是赫尔兹伯格实现可观利润的关键。如果这家公司继续保持一流的表现——我们相信它会的——它有望以较快速度扩张,达到当前规模的数倍。

The average Helzberg's store has annual sales of about $2 million, far more than competitors operating similarly-sized stores achieve. This superior per-store productivity is the key to Helzberg's excellent profits. If the company continues its first-rate performance - and we believe it will - it could grow rather quickly to several times its present size.

需要说明的是,赫尔兹伯格钻石与博尔斯海姆珠宝是两种截然不同的业务,后者是我们的奥马哈珠宝生意,两家公司将各自独立运营。1995 年,博尔斯海姆业绩出色,销售额增长 11.7%。其 36 岁的首席执行官苏珊·雅克这一年更是收获满满,在圣诞季伊始迎来了第二个儿子的出生。苏珊自晋升以来的两年里,已证明自己是一位出色的领导者。

Helzberg's, it should be added, is an entirely different sort of operation from Borsheim's, our Omaha jewelry business, and the two companies will operate independently of each other. Borsheim's had an excellent year in 1995, with sales up 11.7%. Susan Jacques, its 36-year-old CEO, had an even better year, giving birth to her second son at the start of the Christmas season. Susan has proved to be a terrific leader in the two years since her promotion.

R.C. Willey 家居家具公司

R.C. Willey Home Furnishings

当年内布拉斯加家具城的伊夫·布拉姆金,替我们跑了 R.C. 威利这趟腿。这家公司长期以来都是犹他州家居用品行业的龙头。多年来,伊夫一直跟我讲这家公司的长处,他也跟 R.C. 威利的首席执行官比尔·蔡尔德提过,布拉姆金全家对和伯克希尔的合作有多满意。于是到了 1995 年初,比尔跟伊夫提了一句,说他和 R.C. 威利的其他股东,出于遗产税和分散投资的考虑,或许有兴趣把公司卖掉。

It was Nebraska Furniture Mart's Irv Blumkin who did the walking around in the case of R.C. Willey, long the leading home furnishings business in Utah. Over the years, Irv had told me about the strengths of that company. And he had also told Bill Child, CEO of R.C. Willey, how pleased the Blumkin family had been with its Berkshire relationship. So in early 1995, Bill mentioned to Irv that for estate tax and diversification reasons, he and the other owners of R.C. Willey might be interested in selling.

从那时起,事情就再简单不过了。比尔给我发来一些数据,我给他写了一封信,表明我对其价值的看法。我们迅速在数字上达成了一致,并且发现我们个人之间配合得天衣无缝。到年中,合并便大功告成。

From that point forward, things could not have been simpler. Bill sent me some figures, and I wrote him a letter indicating my idea of value. We quickly agreed on a number, and found our personal chemistry to be perfect. By mid-year, the merger was completed.

R.C. Willey 的故事堪称传奇。1954 年,比尔从岳父手中接过这家企业时,年销售额仅约 25 万美元。从如此微小的起点出发,比尔践行了梅·韦斯特的哲学:“不在于你拥有什么,而在于你用所拥有的做了什么。”在兄弟希尔顿的协助下,比尔将公司发展至 1995 年销售额 2.57 亿美元,如今在犹他州家具市场占据超过 50% 的份额。与内布拉斯加家具城相似,R.C. Willey 除家具外,还销售家电、电子产品、电脑和地毯。两家公司销售额大致相当,但内布拉斯加家具城的业务全部来自奥马哈的一个综合卖场,而 R.C. Willey 则将在未来几个月内开设其第六家大型门店。

R.C. Willey is an amazing story. Bill took over the business from his father-in-law in 1954 when sales were about $250,000. From this tiny base, Bill employed Mae West's philosophy: "It's not what you've got - it's what you do with what you've got." Aided by his brother, Sheldon, Bill has built the company to its 1995 sales volume of $257 million, and it now accounts for over 50% of the furniture business in Utah. Like Nebraska Furniture Mart, R.C. Willey sells appliances, electronics, computers and carpets in addition to furniture. Both companies have about the same sales volume, but NFM gets all of its business from one complex in Omaha, whereas R.C. Willey will open its sixth major store in the next few months.

零售是一门艰难的生意。在我的投资生涯中,我见过大量零售商在一段时期内享有惊人的增长和出色的净资产收益率,然后突然一落千丈,常常直接跌到破产。这种流星现象在零售业远比在制造业或服务业更为常见。部分原因在于,零售商必须日复一日地保持精明。你的竞争对手总是在模仿你做的事,然后再超越你。与此同时,消费者被各种想得到的方式吸引着去尝试源源不断的新商家。在零售业,原地踏步就是失敗。

Retailing is a tough business. During my investment career, I have watched a large number of retailers enjoy terrific growth and superb returns on equity for a period, and then suddenly nosedive, often all the way into bankruptcy. This shooting-star phenomenon is far more common in retailing than it is in manufacturing or service businesses. In part, this is because a retailer must stay smart, day after day. Your competitor is always copying and then topping whatever you do. Shoppers are meanwhile beckoned in every conceivable way to try a stream of new merchants. In retailing, to coast is to fail.

与这种天天都得精明过人的生意相反,还有一种我称为只需精明一次就够的生意。比如,你要是够聪明,早早就买下一家全国性电视台,那就算派个懒散又迂腐的侄子去打理,这生意照样能红火几十年。当然,要是换上汤姆·墨菲来管,你会赚得多得多,但没有他,你也能稳稳当当保持盈利。可要是换了零售商,雇这么个侄子,简直就是搭上直达破产的快车。

In contrast to this have-to-be-smart-every-day business, there is what I call the have-to-be-smart-once business. For example, if you were smart enough to buy a network TV station very early in the game, you could put in a shiftless and backward nephew to run things, and the business would still do well for decades. You'd do far better, of course, if you put in Tom Murphy, but you could stay comfortably in the black without him. For a retailer, hiring that nephew would be an express ticket to bankruptcy.

今年买下的两家零售企业,运气好,赶上了两位出色的管理者。他们热爱竞争,几十年来战绩斐然。和旗下其他经营单位的首席执行官一样,他们会自主经营:我们希望他们觉得,自己管的生意就是自己的买卖。这意味着查理和我不会事后指手画脚。我们可不想学那种校友,给橄榄球教练捎话:“我百分百支持你——赢或者平局。”作为老板,我们的基本准则是:希望手下经理怎么待我们,我们就怎么待他们。

The two retailing businesses we purchased this year are blessed with terrific managers who love to compete and have done so successfully for decades. Like the CEOs of our other operating units, they will operate autonomously: We want them to feel that the businesses they run are theirs. This means no second-guessing by Charlie and me. We avoid the attitude of the alumnus whose message to the football coach is "I'm 100% with you - win or tie." Our basic goal as an owner is to behave with our managers as we like our owners to behave with us.

随着业务的不断增多,有时会有人问我,能有多少人向我汇报工作。我的回答很简单:如果我手下有一位经理,而此人是个窝囊废,那么一个就嫌多;但如果经理都是我们现有这样的水准,那人数几乎可以无限多。我们有幸与比尔和谢尔顿共事,希望未来能收购到更多带来类似才干经理人的企业。

As we add more operations, I'm sometimes asked how many people I can handle reporting to me. My answer to that is simple: If I have one person reporting to me and he is a lemon, that's one too many, and if I have managers like those we now have, the number can be almost unlimited. We are lucky to have Bill and Sheldon associated with us, and we hope that we can acquire other businesses that bring with them managers of similar caliber.

GEICO Corporation

GEICO Corporation

年末刚过,我们就完成了对 GEICO 的全资收购。这家公司是美国第七大汽车保险公司,承保了大约 370 万辆汽车。我与 GEICO 结缘已有 45 年,虽然这个故事以前讲过,但在这里简短回顾一下,依然值得。

Right after yearend, we completed the purchase of 100% of GEICO, the seventh largest auto insurer in the United States, with about 3.7 million cars insured. I've had a 45-year association with GEICO, and though the story has been told before, it's worth a short recap here.

1950 至 1951 年间,我在哥伦比亚大学商学院求学,并非为了那张文凭,而是想师从当时在此执教的格雷厄姆。在班上的时光,是我个人的高光时刻,很快就促使我尽己所能地去了解我的偶像。我起初查阅《美国名人录》,在其中发现,除其他信息外,格雷厄姆还是政府雇员保险公司的董事长——一家对我而言陌生行业里的陌生公司。

I attended Columbia University's business school in 1950-51, not because I cared about the degree it offered, but because I wanted to study under Ben Graham, then teaching there. The time I spent in Ben's classes was a personal high, and quickly induced me to learn all I could about my hero. I turned first to Who's Who in America, finding there, among other things, that Ben was Chairman of Government Employees Insurance Company, to me an unknown company in an unfamiliar industry.

图书管理员接着把我引向贝斯特火灾与意外险手册,我从中得知 GEICO 总部在华盛顿特区。于是,1951 年 1 月的一个周六,我坐火车前往华盛顿,直奔 GEICO 的市中心总部。令我沮丧的是,大楼关门了,但我用力敲门,直到一位看门人出现。我问这位满脸困惑的家伙,办公室里是否有人能谈谈,他说看到六楼有个人在工作。

A librarian next referred me to Best's Fire and Casualty insurance manual, where I learned that GEICO was based in Washington, DC. So on a Saturday in January, 1951, I took the train to Washington and headed for GEICO's downtown headquarters. To my dismay, the building was closed, but I pounded on the door until a custodian appeared. I asked this puzzled fellow if there was anyone in the office I could talk to, and he said he'd seen one man working on the sixth floor.

就这样,我结识了洛里默·戴维森,当时他是总裁助理,后来成为首席执行官。虽然我的唯一资历不过是格雷厄姆的学生,“戴维”却慷慨地花了大约四个小时,对我既热情指点又悉心教导。没有人接受过比这更好的半日课程,讲解保险业如何运作,以及哪些因素能让一家公司脱颖而出。戴维讲得很清楚,GEICO 的销售方式——直接营销——使其相比通过代理人销售的竞争对手拥有巨大的成本优势,而这种经销模式在这些保险公司中根深蒂固,以至于他们根本不可能放弃。和戴维谈过之后,我对 GEICO 的热情超过了以往对任何一只股票的热情。

And thus I met Lorimer Davidson, Assistant to the President, who was later to become CEO. Though my only credentials were that I was a student of Graham's, "Davy" graciously spent four hours or so showering me with both kindness and instruction. No one has ever received a better half-day course in how the insurance industry functions nor in the factors that enable one company to excel over others. As Davy made clear, GEICO's method of selling - direct marketing - gave it an enormous cost advantage over competitors that sold through agents, a form of distribution so ingrained in the business of these insurers that it was impossible for them to give it up. After my session with Davy, I was more excited about GEICO than I have ever been about a stock.

几个月后我从哥伦比亚毕业,回到奥马哈推销证券,自然而然地把几乎全部注意力都放在了 GEICO 上。我第一次上门推销——是去找一直百分百支持我的艾丽丝姨妈——成功了。但那时候我是个瘦瘦巴巴、毛手毛脚的 20 岁小伙子,看上去像 17 岁,推销时多半碰壁。我没泄气,1951 年底给当时一份主流财经刊物《商业与金融纪事报》的“我最看好的股票”专栏写了篇关于 GEICO 的短文。更重要的是,我用自己账户买了它的股票。

When I finished at Columbia some months later and returned to Omaha to sell securities, I naturally focused almost exclusively on GEICO. My first sales call - on my Aunt Alice, who always supported me 100% - was successful. But I was then a skinny, unpolished 20-year-old who looked about 17, and my pitch usually failed. Undaunted, I wrote a short report late in 1951 about GEICO for "The Security I Like Best" column in The Commercial and Financial Chronicle, a leading financial publication of the time. More important, I bought stock for my own account.

你可能觉得奇怪,但我保存了自 1944 年以来的每一份纳税申报单副本。翻查记录,我发现自己在 1951 年曾四次买入 GEICO 股票,最后一次是在 9 月 26 日。这种反复买入的模式让我意识到,我自我陶醉的倾向很早就开始了。那个 9 月的日子,我大概是推销失败后回来,却决定——尽管 GEICO 已占我净资产的 50% 以上——继续加仓。无论如何,那一年我总共积累了 350 股 GEICO,成本为 1.0282 万美元。到年底,这笔持仓市值 1.3125 万美元,超过我净资产的 65%。

You may think this odd, but I have kept copies of every tax return I filed, starting with the return for 1944. Checking back, I find that I purchased GEICO shares on four occasions during 1951, the last purchase being made on September 26. This pattern of persistence suggests to me that my tendency toward self-intoxication was developed early. I probably came back on that September day from unsuccessfully trying to sell some prospect and decided - despite my already having more than 50% of my net worth in GEICO - to load up further. In any event, I accumulated 350 shares of GEICO during the year, at a cost of $10,282. At yearend, this holding was worth $13,125, more than 65% of my net worth.

你能明白为什么 GEICO 会是我的第一次企业之恋。再者,为了完成这段怀旧之旅,我还得补充一句,我购买 GEICO 股票的大部分资金,是靠送《华盛顿邮报》赚来的,而这家报纸所属的公司,后来让伯克希尔把 1000 万美元变成了 5 亿美元。

You can see why GEICO was my first business love. Furthermore, just to complete this stroll down memory lane, I should add that I earned most of the funds I used to buy GEICO shares by delivering The Washington Post, the chief product of a company that much later made it possible for Berkshire to turn $10 million into $500 million.

可惜的是,1952 年我卖掉了全部 GEICO 仓位,得到 15259 美元,主要是为了换入西部保险证券。这次“变心”多少情有可原,因为西部保险的股价略高于当年盈利的一倍,这个市盈率不知为何吸引了我。但接下来的 20 年,我卖掉的 GEICO 股票增值到了约 130 万美元,这件事让我学到了一个教训:不要卖出一家公认好公司的股权。

Alas, I sold my entire GEICO position in 1952 for $15,259, primarily to switch into Western Insurance Securities. This act of infidelity can partially be excused by the fact that Western was selling for slightly more than one times its current earnings, a p/e ratio that for some reason caught my eye. But in the next 20 years, the GEICO stock I sold grew in value to about $1.3 million, which taught me a lesson about the inadvisability of selling a stake in an identifiably-wonderful company.

20 世纪 70 年代初,戴维退休后,GEICO 管理层在估算理赔成本时犯了严重错误,导致公司保险定价过低,几乎走向破产。公司之所以得救,全凭杰克·伯恩于 1976 年出任首席执行官,并采取了严厉的补救措施。

In the early 1970's, after Davy retired, the executives running GEICO made some serious errors in estimating their claims costs, a mistake that led the company to underprice its policies - and that almost caused it to go bankrupt. The company was saved only because Jack Byrne came in as CEO in 1976 and took drastic remedial measures.

因为我既相信杰克,也相信 GEICO 的根本竞争优势,伯克希尔在 1976 年下半年买入了该公司大量股份,之后又做了几次较小的收购。到 1980 年底,我们投入 GEICO 的资金达 4570 万美元,持有其 33.3% 的股份。之后的 15 年,我们没有再增持。尽管如此,由于 GEICO 大规模回购自家股票,我们的持股比例增长到约 50%。

Because I believed both in Jack and in GEICO's fundamental competitive strength, Berkshire purchased a large interest in the company during the second half of 1976, and also made smaller purchases later. By yearend 1980, we had put $45.7 million into GEICO and owned 33.3% of its shares. During the next 15 years, we did not make further purchases. Our interest in the company, nonetheless, grew to about 50% because it was a big repurchaser of its own shares.

1995 年,我们又同意斥资 23 亿美元收购公司剩余的一半股权。价格不菲,但换来了一家成长型企业的全资所有权,其业务依然出类拔萃,原因与 1951 年时如出一辙。此外,GEICO 拥有两位杰出的管理者:负责保险业务运营的托尼·奈斯利,以及负责投资业务的卢·辛普森。

Then, in 1995, we agreed to pay $2.3 billion for the half of the company we didn't own. That is a steep price. But it gives us full ownership of a growing enterprise whose business remains exceptional for precisely the same reasons that prevailed in 1951. In addition, GEICO has two extraordinary managers: Tony Nicely, who runs the insurance side of the operation, and Lou Simpson, who runs investments.

托尼今年 52 岁,在 GEICO 已经工作了 34 年。管理 GEICO 保险业务,没有人比他更让我放心。他头脑聪明、精力充沛、正直诚实,而且专注。要是运气好,他能再待 34 年。

Tony, 52, has been with GEICO for 34 years. There's no one I would rather have managing GEICO's insurance operation. He has brains, energy, integrity and focus. If we're lucky, he'll stay another 34 years.

卢的投资能力同样出色。1980 年至 1995 年间,他管理的股票投资年均回报率为 22.8%,而同期标普 500 指数的回报率为 15.7%。卢采取的投资策略与我们在伯克希尔的做法一致——保守且集中,他的加入对我们来说是巨大的加分项。有一点超出了他在 GEICO 的工作范畴:有他在,我们确信一旦查理和我发生意外,伯克希尔的投资事务能立刻交到一位杰出的专业人士手上。

Lou runs investments just as ably. Between 1980 and 1995, the equities under Lou's management returned an average of 22.8% annually vs. 15.7% for the S&P. Lou takes the same conservative, concentrated approach to investments that we do at Berkshire, and it is an enormous plus for us to have him on board. One point that goes beyond Lou's GEICO work: His presence on the scene assures us that Berkshire would have an extraordinary professional immediately available to handle its investments if something were to happen to Charlie and me.

当然,GEICO 必须持续吸引优质保单持有人并让他们满意,同时还需做好准备金和定价。但公司成功的关键在于其极低的运营成本,几乎没有竞争对手能与之匹敌。此外,1995 年,托尼和他的管理团队将承保及理赔费用又压降至保费收入的 23.6%,比 1994 年的比例降低了近一个百分点。在商业领域,我寻找的是由坚不可摧的“护城河”保护的经济城堡。多亏了托尼及其管理团队,GEICO 的护城河在 1995 年得以拓宽。

GEICO, of course, must continue both to attract good policyholders and keep them happy. It must also reserve and price properly. But the ultimate key to the company's success is its rock-bottom operating costs, which virtually no competitor can match. In 1995, moreover, Tony and his management team pushed underwriting and loss adjustment expenses down further to 23.6% of premiums, nearly one percentage point below 1994's ratio. In business, I look for economic castles protected by unbreachable "moats." Thanks to Tony and his management team, GEICO's moat widened in 1995.

最后,让我向您汇报一下戴维的近况。他今年已 93 岁,依然是我的良师益友。他一直密切关注着 GEICO 的动向,每当公司首席执行官——杰克·伯恩、比尔·斯奈德和托尼——需要他时,他总会及时出现。我们收购 GEICO 全部股权,导致戴维承担了一大笔税负。他却一如既往,仍热情支持这笔交易。

Finally, let me bring you up to date on Davy. He's now 93 and remains my friend and teacher. He continues to pay close attention to GEICO and has always been there when the company's CEOs - Jack Byrne, Bill Snyder and Tony - have needed him. Our acquisition of 100% of GEICO caused Davy to incur a large tax. Characteristically, he still warmly supported the transaction.

戴维是我认识四十五年来一直敬仰的英雄,他从未让我失望过。你们应该明白,如果 1951 年那个寒冷的星期六戴维没有慷慨地抽出时间,伯克希尔不会有今天。我私下里多次感谢过他,但借这份年报代表伯克希尔的股东向他致谢,恰如其分。

Davy has been one of my heroes for the 45 years I've known him, and he's never let me down. You should understand that Berkshire would not be where it is today if Davy had not been so generous with his time on a cold Saturday in 1951. I've often thanked him privately, but it is fitting that I use this report to thank him on behalf of Berkshire's shareholders.

Insurance Operations

Insurance Operations

除了收购 GEICO,1995 年我们在保险业务上还迎来了其他几项利好发展。

In addition to acquiring GEICO, we enjoyed other favorable developments in insurance during 1995.

正如我们在过去的报告中解释过的,我们保险业务的关键之处在于,首要的是我们创造的“浮存金”规模,其次是我们获得这些浮存金的成本。浮存金是我们持有但并非所有的资金。在保险运营中,浮存金之所以产生,是因为大多数保单要求预付保费,更关键的是,保险公司通常需要时间才能得知并处理理赔事宜。

As we've explained in past reports, what counts in our insurance business is, first, the amount of "float" we generate and, second, its cost to us. Float is money we hold but don't own. In an insurance operation, float arises because most policies require that premiums be prepaid and, more importantly, because it usually takes time for an insurer to hear about and resolve loss claims.

一般来说,保险公司收取的保费往往不足以覆盖其必须支付的损失和费用,这就产生了“承保亏损”——而这部分亏损便是浮存金的成本。若一家保险业务的浮存金成本低于公司通过其他途径获取资金所需支付的费用,那么这项业务长期来看是盈利的;反过来,如果浮存金的成本高于市场利率,那么该业务则具有负面价值。

Typically, the premiums that an insurer takes in do not cover the losses and expenses it must pay. That leaves it running an "underwriting loss" - and that loss is the cost of float. An insurance business is profitable over time if its cost of float is less than the cost the company would otherwise incur to obtain funds. But the business has a negative value if the cost of its float is higher than market rates for money.

如下表数字所示,伯克希尔的保险业务堪称大赢家。表中,我们按以下方式计算浮存金——相对于我们的保费规模,其数额异常庞大:将损失准备金、损失调整准备金、承担再保险项下持有的资金及未赚保费准备金相加,再减去代理人余额、预付购置成本、预付税款及适用于承担再保险的递延费用。我们的浮存金成本由承保亏损或利润决定。在我们实现承保利润的年份,比如过去三年,我们的浮存金成本为负,这意味着我们的保险收益是通过将承保利润与浮存金收益相加计算得出的。

As the numbers in the following table show, Berkshire's insurance business has been a huge winner. For the table, we have calculated our float - which we generate in exceptional amounts relative to our premium volume - by adding loss reserves, loss adjustment reserves, funds held under reinsurance assumed and unearned premium reserves, and then subtracting agents' balances, prepaid acquisition costs, prepaid taxes and deferred charges applicable to assumed reinsurance. Our cost of float is determined by our underwriting loss or profit. In those years when we have had an underwriting profit, such as the last three, our cost of float has been negative, which means we have calculated our insurance earnings by adding underwriting profit to float income.

(1)承保亏损(2)平均浮存金(1)与(2)之比年末长期政府债券收益率
(单位:百万美元)(浮存金资金成本率)
               (1)             (2)                          Yearend Yield
           Underwriting                     Approximate      on Long-Term
               Loss       Average Float    Cost of Funds     Govt. Bonds 
           ------------   -------------   ---------------   -------------	
                 (In $ Millions)         (Ratio of 1 to 2)
年份每股收益每股账面价值(美元)每股收益/每股账面价值标普 500 指数含股息收益率
1967利润17.3低于零5.50%
1968利润19.9低于零5.90%
1969利润23.4低于零6.79%
19700.3732.41.14%6.25%
1971利润52.5低于零5.81%
1972利润69.5低于零5.82%
1973利润73.3低于零7.27%
19747.3679.19.30%8.13%
197511.3587.612.96%8.03%
1976利润102.6低于零7.30%
1977利润139.0低于零7.97%
1978利润190.4低于零8.93%
1979利润227.3低于零10.08%
1980利润237.0低于零11.94%
1981利润228.4低于零13.61%
198221.56220.69.77%10.64%
198333.87231.314.64%11.84%
198448.06253.218.98%11.58%
198544.23390.211.34%9.34%
198655.84797.57.00%7.60%
198755.431,266.74.38%8.95%
198811.081,497.70.74%9.00%
198924.401,541.31.58%7.97%
199026.651,637.31.63%8.24%
1991119.591,895.06.31%7.40%
1992108.962,290.44.76%7.39%
1993利润2,624.7低于零6.35%
1994利润3,056.6低于零7.88%
1995利润3,607.2低于零5.95%
1967 ......   profit           17.3        less than zero       5.50%
1968 ......   profit           19.9        less than zero       5.90%
1969 ......   profit           23.4        less than zero       6.79%
1970 ......     0.37           32.4                 1.14%       6.25%
1971 ......   profit           52.5        less than zero       5.81%
1972 ......   profit           69.5        less than zero       5.82%
1973 ......   profit           73.3        less than zero       7.27%
1974 ......     7.36           79.1                 9.30%       8.13%
1975 ......    11.35           87.6                12.96%       8.03%
1976 ......   profit          102.6        less than zero       7.30%
1977 ......   profit          139.0        less than zero       7.97%
1978 ......   profit          190.4        less than zero       8.93%
1979 ......   profit          227.3        less than zero      10.08%
1980 ......   profit          237.0        less than zero      11.94%
1981 ......   profit          228.4        less than zero      13.61%
1982 ......    21.56          220.6                 9.77%      10.64%
1983 ......    33.87          231.3                14.64%      11.84%
1984 ......    48.06          253.2                18.98%      11.58%
1985 ......    44.23          390.2                11.34%       9.34%
1986 ......    55.84          797.5                 7.00%       7.60%
1987 ......    55.43        1,266.7                 4.38%       8.95%
1988 ......    11.08        1,497.7                 0.74%       9.00%
1989 ......    24.40        1,541.3                 1.58%       7.97%
1990 ......    26.65        1,637.3                 1.63%       8.24%
1991 ......   119.59        1,895.0                 6.31%       7.40%
1992 ......   108.96        2,290.4                 4.76%       7.39%
1993 ......   profit        2,624.7        less than zero       6.35%
1994 ......   profit        3,056.6        less than zero       7.88%
1995 ......   profit        3,607.2        less than zero       5.95%

自 1967 年我们涉足保险业以来,浮存金以年复合增长率 20.7% 的速度增长。多数年份里,我们的资金成本甚至低于零。这种“免费”资金的获取,极大地推动了伯克希尔业绩的提升。

Since 1967, when we entered the insurance business, our float has grown at an annual compounded rate of 20.7%. In more years than not, our cost of funds has been less than nothing. This access to "free" money has boosted Berkshire's performance in a major way.

任何一家公司的盈利水平取决于三个因素:一是其资产的收益;二是其负债的成本;三是其对“杠杆”的运用——即资产由负债而非股权融资的程度。多年来,我们在第一点上表现优异,资产回报率很高。但我们也受益匪浅——受益程度远超一般人的理解——因为我们的负债成本极低。这低成本的一个重要原因是我们以极其有利的条件获得了浮存金。许多其他财产和意外险保险公司却做不到这一点,它们或许能产生大量浮存金,但成本却超出了这些资金对它们的价值。在这种情况下,杠杆就成了一种劣势。

Any company's level of profitability is determined by three items: (1) what its assets earn; (2) what its liabilities cost; and (3) its utilization of "leverage" - that is, the degree to which its assets are funded by liabilities rather than by equity. Over the years, we have done well on Point 1, having produced high returns on our assets. But we have also benefitted greatly - to a degree that is not generally well-understood - because our liabilities have cost us very little. An important reason for this low cost is that we have obtained float on very advantageous terms. The same cannot be said by many other property and casualty insurers, who may generate plenty of float, but at a cost that exceeds what the funds are worth to them. In those circumstances, leverage becomes a disadvantage.

多年来,我们的浮存金几乎没让我们付出任何成本,实际上它起到了股权的作用。当然,它与真正的股权有区别,因为它并不属于我们。尽管如此,不妨设想一下,假如在 1994 年底,我们没有那 34 亿美元的浮存金,而是用 34 亿美元的股权取而代之。在这种情形下,1995 年我们拥有的资产不会比实际更多。然而,我们的盈利会略低一些,因为去年浮存金的成本为负,也就是说,浮存金反而带来了利润。而且,要获得替代的股权,我们自然得发行大量伯克希尔新股。最终的结果——更多股份、相同资产、更低盈利——会大幅降低我们股票的价值。所以,你能理解为什么浮存金对业务极为有利——只要获取成本足够低廉。

Since our float has cost us virtually nothing over the years, it has in effect served as equity. Of course, it differs from true equity in that it doesn't belong to us. Nevertheless, let's assume that instead of our having $3.4 billion of float at the end of 1994, we had replaced it with $3.4 billion of equity. Under this scenario, we would have owned no more assets than we did during 1995. We would, however, have had somewhat lower earnings because the cost of float was negative last year. That is, our float threw off profits. And, of course, to obtain the replacement equity, we would have needed to sell many new shares of Berkshire. The net result - more shares, equal assets and lower earnings - would have materially reduced the value of our stock. So you can understand why float wonderfully benefits a business - if it is obtained at a low cost.

我们收购 GEICO 将立刻为浮存金增加近 30 亿美元,后续增长几乎可以确定。我们还预计 GEICO 在多数年份能实现可观的承保利润,这一点将增加我们整体浮存金零成本的可能性。当然,我们为 GEICO 的浮存金付出了相当高昂的代价,而表格中显示的浮存金增长几乎全部来自内部积累。

Our acquisition of GEICO will immediately increase our float by nearly $3 billion, with additional growth almost certain. We also expect GEICO to operate at a decent underwriting profit in most years, a fact that will increase the probability that our total float will cost us nothing. Of course, we paid a very substantial price for the GEICO float, whereas virtually all of the gains in float depicted in the table were developed internally.

我们对 1995 年保险业绩的热情,再一次需要打上折扣,因为我们在巨灾再保险业务上连续第三年走了好运。这项业务,我们出售保单给保险公司和再保险公司,帮助它们抵御特大灾害带来的冲击。由于真正的特大灾害不常发生,我们的巨灾再保险业务在多数年份应当能录得可观利润,但偶尔也会遭遇巨额亏损。换句话说,这项业务的吸引力,需要很多年才能看清。我们明白,过去三年这样的成绩,未来迟早会被某个相当糟糕的年份部分抵消。我们只希望,“部分”这个词,用得恰到好处。

Our enthusiasm over 1995's insurance results must be tempered once again because we had our third straight year of good fortune in the super-cat business. In this operation, we sell policies that insurance and reinsurance companies buy to protect themselves from the effects of mega-catastrophes. Since truly major catastrophes occur infrequently, our super-cat business can be expected to show large profits in most years but occasionally to record a huge loss. In other words, the attractiveness of our super-cat business will take many years to measure. We know that the results of years like the past three will be at least partially offset by some truly terrible year in the future. We just hope that "partially" turns out to be the proper adverb.

去年灾害不少,但真正够得上巨灾再保险级别的大灾倒没有。东南部有一次险些出事,奥珀尔飓风挟着每小时 150 英里的风速在佛罗里达外海徘徊,好在登陆前风力减弱,躲过了第二场安德鲁。对保险公司来说,神户地震也算一次险情:经济损失巨大,甚至可能创了纪录,但投保的部分只占很小一块。保险业不可能一直这么走运。

There were plenty of catastrophes last year, but no super-cats of the insured variety. The Southeast had a close call when Opal, sporting winds of 150 miles per hour, hovered off Florida. However, the storm abated before hitting land, and so a second Andrew was dodged. For insurers, the Kobe earthquake was another close call: The economic damage was huge - perhaps even a record - but only a tiny portion of it was insured. The insurance industry won't always be that lucky.

阿吉特·贾恩是我们巨灾再保险业务的灵魂人物,同时也承揽重要的非巨灾业务。在保险领域,“巨灾”一词指的是像飓风或地震这样导致大量保险损失的事件。而阿吉特达成的其他交易,通常只覆盖单一的重大损失。去年三笔交易的简要描述,既能说明我的意思,也能展现阿吉特的灵活多才。我们承保了:(1)迈克·泰森的生命,初始保额巨大,但随每一场比赛逐步递减,未来几年内降至零;(2)劳合社,针对其一年内超过 225 名“成员”的死亡风险;(3)两颗中国卫星的发射及在轨运行一年。幸运的是,两颗卫星都在轨道上正常运行,劳合社的成员们避免了异常死亡率,而如果迈克·泰森看起来再健康一点,恐怕没人敢和他同台较量。

Ajit Jain is the guiding genius of our super-cat business and writes important non-cat business as well. In insurance, the term "catastrophe" is applied to an event, such as a hurricane or earthquake, that causes a great many insured losses. The other deals Ajit enters into usually cover only a single large loss. A simplified description of three transactions from last year will illustrate both what I mean and Ajit's versatility. We insured: (1) The life of Mike Tyson for a sum that is large initially and that, fight-by-fight, gradually declines to zero over the next few years; (2) Lloyd's against more than 225 of its "names" dying during the year; and (3) The launch, and a year of orbit, of two Chinese satellites. Happily, both satellites are orbiting, the Lloyd's folk avoided abnormal mortality, and if Mike Tyson looked any healthier, no one would get in the ring with him.

伯克希尔被各类保险业务找上门来,既有巨灾再保险,也有巨额单一风险保险,原因在于:(1)我们的财务实力无人能及,投保人知道在最恶劣的情况下我们也有能力且愿意赔付损失;(2)我们出报价的速度比业内任何一家都快;(3)我们愿意承保的保单限额超过其他任何一家公司的承受范围。我们的大多数竞争对手都有庞大的再保险协议,把大量业务转嫁出去。这虽然帮他们规避了冲击性损失,但也拖累了灵活性和反应速度。如你所知,伯克希尔在抓住投资和收购机会时动作极快;在保险业务上,我们同样以这种非同寻常的速度回应。另一点同样重要:大额保障不会吓到我们,反而会激发我们的兴趣。我们曾提供过一份保单,最坏情况下可能损失 10 亿美元;客户实际接受的最大保额为 4 亿美元。

Berkshire is sought out for many kinds of insurance, both super-cat and large single-risk, because: (1) our financial strength is unmatched, and insureds know we can and will pay our losses under the most adverse of circumstances; (2) we can supply a quote faster than anyone in the business; and (3) we will issue policies with limits larger than anyone else is prepared to write. Most of our competitors have extensive reinsurance treaties and lay off much of their business. While this helps them avoid shock losses, it also hurts their flexibility and reaction time. As you know, Berkshire moves quickly to seize investment and acquisition opportunities; in insurance we respond with the same exceptional speed. In another important point, large coverages don't frighten us but, on the contrary, intensify our interest. We have offered a policy under which we could have lost $1 billion; the largest coverage that a client accepted was $400 million.

我们时不时会遭受重大损失。不过,查理和我相当愿意接受相对波动的业绩,以换取比原本更好的长期收益。换句话说,我们宁要起伏的 15%,也不要平稳的 12%。由于大多数管理者追求平稳,这反而留给我们一个竞争优势,我们力求将其最大化。不过,我们确实会监控整体敞口,确保“最坏情况”保持在令我们安心的水平。

We will get hit from time to time with large losses. Charlie and I, however, are quite willing to accept relatively volatile results in exchange for better long-term earnings than we would otherwise have had. In other words, we prefer a lumpy 15% to a smooth 12%. Since most managers opt for smoothness, we are left with a competitive advantage that we try to maximize. We do, though, monitor our aggregate exposure in order to keep our "worst case" at a level that leaves us comfortable.

确实,面对“百年一遇”的巨灾再保险,我们的最坏情况——相对于净资产而言——远比许多承保大量财产险的知名主承保公司要轻微得多。这些保险公司不像我们那样发行单张巨额保单,但他们的众多小额保单,整体累积起来,可能构成规模惊人的风险。一旦“大地震”发生,直接穿透某些保险公司手中的再保险保护层,使其面临无上限的损失,这些损失可能危及生存。而在我们的情形下,损失会很大,但有上限,处于我们能够轻松应对的范围内。

Indeed, our worst case from a "once-in-a-century" super-cat is far less severe - relative to net worth - than that faced by many well-known primary companies writing great numbers of property policies. These insurers don't issue single huge-limit policies as we do, but their small policies, in aggregate, can create a risk of staggering size. The "big one" would blow right through the reinsurance covers of some of these insurers, exposing them to uncapped losses that could threaten their survival. In our case, losses would be large, but capped at levels we could easily handle.

巨灾再保险领域的价格正在走弱。考虑到几年前大量资本涌入再保险业务,以及持有这些资本的人自然想将其运用起来的愿望,这可以理解。无论别人怎么做,我们都不会明知费率不足还故意承接业务。上世纪 70 年代初,我们曾在无意中这么做过,二十多年后,我们仍定期收到那个时代错误带来的大笔账单。我猜,二十年后我们还会从那笔业务中不断收到意外。一份糟糕的再保险合同就像地狱:进去容易,出来不可能。

Prices are weakening in the super-cat field. That is understandable considering the influx of capital into the reinsurance business a few years ago and the natural desire of those holding the capital to employ it. No matter what others may do, we will not knowingly write business at inadequate rates. We unwittingly did this in the early 1970's and, after more than 20 years, regularly receive significant bills stemming from the mistakes of that era. My guess is that we will still be getting surprises from that business 20 years from now. A bad reinsurance contract is like hell: easy to enter and impossible to exit.

早期那些再保险决策,我都亲身参与其中,伯克希尔为我在这一行上的“学费”付出了沉重代价。可惜,再保险这门课没有奖学金可领。顺带一提,GEICO 在 20 世纪 80 年代初也栽过类似的跟头,当时它一头扎进再保险和大额风险的承保,热情高涨。GEICO 的这桩蠢事虽短暂,但善后工作至少还要拖上十年。劳合社广为人知的困境,进一步印证了再保险的凶险,也凸显了一个关键:承保业务的人,其利益必须与出资方保持一致——无论顺境还是逆境。这种对称性一旦缺失,保险公司几乎注定要陷入麻烦,尽管问题可能潜伏一段时间才浮出水面。

I actively participated in those early reinsurance decisions, and Berkshire paid a heavy tuition for my education in the business. Unfortunately, reinsurance students can't attend school on scholarship. GEICO, incidentally, suffered a similar, disastrous experience in the early 1980's, when it plunged enthusiastically into the writing of reinsurance and large risks. GEICO's folly was brief, but it will be cleaning things up for at least another decade. The well-publicized problems at Lloyd's further illustrate the perils of reinsurance and also underscore how vital it is that the interests of the people who write insurance business be aligned - on the downside as well as the upside - with those of the people putting up the capital. When that kind of symmetry is missing, insurers almost invariably run into trouble, though its existence may remain hidden for some time.

一则关于保险公司首席执行官的小轶事,真假难辨,却把这一行当刻画得入木三分。面对分析师的提问,这位 CEO 满口丧气话:费率低得离谱;资产负债表上的准备金连常规理赔都不够,更别说石棉和环境问题可能带来的索赔了;大部分再保险公司早就破产,把他晾在一边收拾烂摊子。可话锋一转,他眼睛一亮:“不过话说回来,事情本可能更糟,”他说,“亏的幸亏不是我的钱。”而在伯克希尔,亏的正是我们的钱。

A small, apocryphal story about an insurance CEO who was visited by an analyst tells a lot about this industry. To the analyst's questions about his business, the CEO had nothing but gloomy answers: Rates were ridiculously low; the reserves on his balance sheet weren't adequate for ordinary claims, much less those likely to arise from asbestos and environmental problems; most of his reinsurers had long since gone broke, leaving him holding the sack. But then the CEO brightened: "Still, things could be a lot worse," he said. "It could be my money." At Berkshire, it's our money.

伯克希尔的其他保险业务虽然规模相对较小,但在 1995 年表现出色。国民赔偿公司的传统业务综合成本率为 84.2,且像往常一样,相对于保费规模积累了大量的浮存金。过去三年,我们这部分业务在唐·沃斯特的领导下,平均综合成本率为 85.6。我们的本州业务由罗德·埃尔德里奇管理,1995 年增长势头良好,综合成本率达到 81.4,三年综合成本率更是惊人地达到了 82.4。伯克希尔的加州工伤保险业务由布拉德·金斯特勒负责,1995 年面临激烈的降价竞争,在我们拒绝接受不合理费率的情况下,失去了大量续保业务。尽管该业务的规模大幅下滑,但仍实现了可观的承保利润。最后,中央州赔偿公司的约翰·凯泽继续表现出色,1995 年保费收入增长 23%,承保利润增长 59%。阿吉特、唐、罗德、布拉德和约翰都不到 45 岁,这个令人尴尬的事实粉碎了我所谓的“经理人要到 70 岁才能进入状态”的理论。

Berkshire's other insurance operations, though relatively small, performed magnificently in 1995. National Indemnity's traditional business had a combined ratio of 84.2 and developed, as usual, a large amount of float compared to premium volume. Over the last three years, this segment of our business, run by Don Wurster, has had an average combined ratio of 85.6. Our homestate operation, managed by Rod Eldred, grew at a good rate in 1995 and achieved a combined ratio of 81.4. Its three-year combined ratio is an amazing 82.4. Berkshire's California workers' compensation business, run by Brad Kinstler, faced fierce price-cutting in 1995 and lost a great many renewals when we refused to accept inadequate rates. Though this operation's volume dropped materially, it produced an excellent underwriting profit. Finally, John Kizer, at Central States Indemnity, continues to do an extraordinary job. His premium volume was up 23% in 1995, and underwriting profit grew by 59%. Ajit, Don, Rod, Brad and John are all under 45, an embarrassing fact demolishing my theory that managers only hit their stride after they reach 70.

总之,我们在 1995 年初拥有一家规模适中的卓越保险业务。通过并入 GEICO,我们在 1996 年初进入一个质量更优、增长前景大为改善、规模翻倍的新局面。保险,比以往任何时候都更是我们的核心优势。

To sum up, we entered 1995 with an exceptional insurance operation of moderate size. By adding GEICO, we entered 1996 with a business still better in quality, much improved in its growth prospects, and doubled in size. More than ever, insurance is our core strength.

报告收益的来源

Sources of Reported Earnings

下表显示了伯克希尔报告利润的主要来源。在此列示中,收购溢价费用不分配到其对应的具体业务,而是汇总后单独列出。这样处理,能让各位看到这些业务若未被我们收购时原本应报告的利润。我们认为,这种列示方式对投资者和管理者来说,比采用通用会计准则(GAAP)的列示更有用,因为 GAAP 要求将收购溢价逐项分摊到各个业务中扣除。当然,表中显示的利润总额,与我们经审计的财务报表中的 GAAP 总额完全一致。

The table below shows the main sources of Berkshire's reported earnings. In this presentation, purchase-premium charges are not assigned to the specific businesses to which they apply, but are instead aggregated and shown separately. This procedure lets you view the earnings of our businesses as they would have been reported had we not purchased them. This form of presentation seems to us to be more useful to investors and managers than one utilizing GAAP, which requires purchase-premiums to be charged off, business-by-business. The total earnings we show in the table are, of course, identical to the GAAP total in our audited financial statements.

(in millions)

(in millions)

---------------------------------------

---------------------------------------

税前利润伯克希尔的净利润份额(税后及少数股东权益后)
1995199419951994
经营利润:
保险集团:
承保2050 万美元1.299 亿美元1130 万美元8090 万美元
净投资收益5.016 亿美元4.194 亿美元4.177 亿美元3.505 亿美元
《布法罗新闻》4680 万美元5420 万美元2730 万美元3170 万美元
费奇海默1690 万美元1430 万美元880 万美元710 万美元
金融业务2080 万美元2210 万美元1260 万美元1460 万美元
家具业务2970 万美元(1)1740 万美元1670 万美元(1)870 万美元
珠宝业务3390 万美元(2)—(3)1910 万美元(2)—(3)
柯比5020 万美元4230 万美元3210 万美元2770 万美元
斯科特-费泽制造集团3410 万美元3950 万美元2120 万美元2490 万美元
喜诗糖果5020 万美元4750 万美元2980 万美元2820 万美元
鞋业集团5840 万美元8550 万美元3750 万美元5580 万美元
世界图书880 万美元2470 万美元700 万美元1730 万美元
收购溢价摊销(2700 万美元)(2260 万美元)(2340 万美元)(1940 万美元)
利息支出(4)(5600 万美元)(6010 万美元)(3490 万美元)(3730 万美元)
股东指定捐赠(1160 万美元)(1040 万美元)(700 万美元)(670 万美元)
其他3740 万美元3570 万美元2440 万美元2230 万美元
经营利润总计8.147 亿美元8.394 亿美元6.002 亿美元6.062 亿美元
证券出售1.941 亿美元9130 万美元1.25 亿美元6110 万美元
全美航空优先股减值(2.685 亿美元)(1.726 亿美元)
所有实体总利润10.088 亿美元6.622 亿美元7.252 亿美元4.948 亿美元
========================================================
                                                       Berkshire's Share  
                                                        of Net Earnings  
                                                       (after taxes and  
                                  Pre-Tax Earnings    minority interests)
                                 ------------------   ------------------
                                   1995      1994       1995      1994 
                                 --------  --------   --------  --------
Operating Earnings:
  Insurance Group:
    Underwriting ............... $   20.5    $129.9    $ 11.3    $ 80.9
    Net Investment Income ......    501.6     419.4     417.7     350.5 
  Buffalo News .................     46.8      54.2      27.3      31.7 
  Fechheimer ...................     16.9      14.3       8.8       7.1 
  Finance Businesses ...........     20.8      22.1      12.6      14.6 
  Home Furnishings .............     29.7(1)   17.4      16.7(1)    8.7 
  Jewelry ......................     33.9(2)    ---(3)   19.1(2)    ---(3)
  Kirby ........................     50.2      42.3      32.1      27.7 
  Scott Fetzer Manufacturing Group   34.1      39.5      21.2      24.9 	 	 	
  See's Candies ................     50.2      47.5      29.8      28.2 
  Shoe Group ...................     58.4      85.5      37.5      55.8 
  World Book ...................      8.8      24.7       7.0      17.3 
  Purchase-Price Premium Charges    (27.0)    (22.6)    (23.4)    (19.4)	
  Interest Expense(4) ..........    (56.0)    (60.1)    (34.9)    (37.3)
  Shareholder-Designated
      Contributions ............    (11.6)    (10.4)     (7.0)     (6.7)			
  Other ........................     37.4      35.7      24.4      22.3 
                                  --------  --------  --------  -------- 
Operating Earnings .............    814.7     839.4     600.2     606.2 
Sales of Securities ............    194.1      91.3     125.0      61.1 
Decline in Value of 
    USAir Preferred Stock ......     ---     (268.5)     ---     (172.6)
                                 ---------  --------  --------  --------
Total Earnings - All Entities    $1,008.8    $662.2    $725.2    $494.8 
                                 =========  ========  ========  ========

(1)包含自 1995 年 6 月 29 日起的 R.C. Willey。(2)包含自 1995 年 4 月 30 日起的赫尔兹伯格。(3)1994 年珠宝业务收益计入“其他”项。(4)不含金融业务的利息支出。

(1) Includes R.C. Willey from June 29, 1995. (2) Includes Helzberg's from April 30, 1995. (3) Jewelry earnings were included in "Other" in 1994. (4) Excludes interest expense of Finance Businesses.

关于这些业务的详细信息,请见第 41 至 52 页,在那里您还会找到按 GAAP 口径报告的我们的分部利润。此外,在第 57 至 63 页,我们将伯克希尔的财务数据重新排列为四个分部,采用非 GAAP 口径,这种呈现方式与查理和我对公司的思考方式相符。我们的目的是提供您所希望获得的财务信息,假如我们角色互换的话。

A large amount of information about these businesses is given on pages 41-52, where you will also find our segment earnings reported on a GAAP basis. In addition, on pages 57-63, we have rearranged Berkshire's financial data into four segments on a non- GAAP basis, a presentation that corresponds to the way Charlie and I think about the company. Our intent is to supply you with the financial information that we would wish you to give us if our positions were reversed.

在伯克希尔,我们信奉查理的一句箴言——“只告诉我坏消息,好消息自然会传开”——这也是我们要求旗下经理们向我们汇报时所秉持的态度。因此,我也理应向各位股东——伯克希尔的所有者——汇报三项业务的情况,尽管它们在投入资本上依然取得了可观(或更优)的回报,但去年的盈利却出现了下滑。每一项遇到的困境各不相同。

At Berkshire, we believe in Charlie's dictum - "Just tell me the bad news; the good news will take care of itself" - and that is the behavior we expect of our managers when they are reporting to us. Consequently, I also owe you - Berkshire's owners - a report on three operations that, though they continued to earn decent (or better) returns on invested capital, experienced a decline in earnings last year. Each encountered a different type of problem.

我们的制鞋业务所处的行业在去年全年都饱受盈利低迷之苦,许多竞争对手的利润微薄甚至更糟。这意味着我们至少保持了竞争优势,有些领域还得以扩大。因此,我毫不怀疑我们的制鞋业务未来将重回顶级盈利水平。换言之,虽然转折尚未发生,但我们相信你应将去年的数据视为周期性问题的体现,而非长期性的衰退。

Our shoe business operated in an industry that suffered depressed earnings throughout last year, and many of our competitors made only marginal profits or worse. That means we at least maintained, and in some instances widened, our competitive superiority. So I have no doubt that our shoe operations will climb back to top-grade earnings in the future. In other words, though the turn has not yet occurred, we believe you should view last year's figures as reflecting a cyclical problem, not a secular one.

《布法罗新闻》尽管与其他报纸相比仍表现不俗,但却是另一番景象。就这家报纸而言,行业趋势并不乐观。在 1991 年年报中,我曾解释说,与当年报纸看似拥有无懈可击的经济特许权时相比,其经济吸引力已有所减弱。如今,该行业依然保持着出色的经济效益,但竞争力又下滑了一个台阶。随着时间推移,我们预期报纸的竞争实力会逐渐削弱,尽管在未来许多年里,这个行业仍应是一门不错的生意。

The Buffalo News, though still doing very well in comparison to other newspapers, is another story. In this case, industry trends are not good. In the 1991 Annual Report, I explained that newspapers had lost a notch in their economic attractiveness from the days when they appeared to have a bullet-proof franchise. Today, the industry retains its excellent economics, but has lost still another notch. Over time, we expect the competitive strength of newspapers to gradually erode, though the industry should nevertheless remain a fine business for many years to come.

伯克希尔最难啃的骨头是《世界百科全书》。这个行业正被 CD-ROM 和在线产品搅得天翻地覆,竞争越来越残酷。说实话,我们还在赚钱,这大概没有第二家纸质百科全书能夸这个口了。可我们的销售额和利润都在走下坡路。1995 年底,《世界百科全书》大刀阔斧改了销售渠道,加码电子产品的投入,还把管理成本狠狠砍了一刀。这些招数管不管用,得花时间才能看出来,不过我们相信,它们能实打实地让这家公司活得更有底气。

Berkshire's most difficult problem is World Book, which operates in an industry beset by increasingly tough competition from CD-ROM and on-line offerings. True, we are still profitable, a claim that perhaps no other print encyclopedia can make. But our sales and earnings trends have gone in the wrong direction. At the end of 1995, World Book made major changes in the way it distributes its product, stepped up its efforts with electronic products and sharply reduced its overhead costs. It will take time for us to evaluate the effects of these initiatives, but we are confident they will significantly improve our viability.

我们旗下的所有业务,包括去年盈利下滑的那些,都得益于极为杰出且敬业的经理人。就算让我们从各自行业里另选任何高管来替换,我们没有一位经理人是愿意换掉的。

All of our operations, including those whose earnings fell last year, benefit from exceptionally talented and dedicated managers. Were we to have the choice of any other executives now working in their industries, there is not one of our managers we would replace.

我们的许多经理人并不需要靠工作谋生,但他们每天依然像富有的高尔夫球手留在巡回赛上一样,纯粹因为热爱而全力以赴:他们既爱自己所做的事,也爱把事情做得出色。说他们在“工作”或许并不准确——他们只是更愿意把大量时间花在自己擅长且有成效的事情上,而不是消磨在休闲活动中。我们的职责是营造一个能让他们保持这种心态的环境,到目前为止,我们似乎做到了:回顾 1965 年至 1995 年这段时期,我想不起有哪位核心经理人离开伯克希尔去为其他雇主效力。

Many of our managers don't have to work for a living, but simply go out and perform every day for the same reason that wealthy golfers stay on the tour: They love both doing what they do and doing it well. To describe them as working may be a misnomer - they simply prefer spending much of their time on a productive activity at which they excel to spending it on leisure activities. Our job is to provide an environment that will keep them feeling this way, and so far we seem to have succeeded: Thinking back over the 1965-95 period, I can't recall that a single key manager has left Berkshire to join another employer.

普通股投资

Common Stock Investments

下面列出了我们的普通股投资。其中市值超过 6 亿美元的投资已逐项列出。

Below we present our common stock investments. Those with a market value of more than $600 million are itemized.

持股数公司成本市值
(单位:百万美元)
49,456,900美国运通$1,392.7$2,046.3
20,000,000大都会/美国广播公司345.02,467.5
100,000,000可口可乐1,298.97,425.0
12,502,500联邦住房贷款抵押公司(房利美)260.11,044.0
34,250,000GEICO45.72,393.2
48,000,000吉列600.02,502.0
6,791,218富国银行423.71,466.9
其他1,379.02,655.4
普通股合计$5,745.1$22,000.3
                                                           12/31/95
   Shares    Company                                    Cost      Market 
 ----------  -------                                  --------   --------
                                                     (dollars in millions)
 49,456,900  American Express Company .............   $1,392.7   $2,046.3
 20,000,000  Capital Cities/ABC, Inc. .............      345.0    2,467.5
100,000,000  The Coca-Cola Company ................    1,298.9    7,425.0
 12,502,500  Federal Home Loan Mortgage Corp. 
                ("Freddie Mac") ...................      260.1    1,044.0
 34,250,000  GEICO Corp. ..........................       45.7    2,393.2
 48,000,000  The Gillette Company .................      600.0    2,502.0
  6,791,218  Wells Fargo & Company ................      423.7    1,466.9
             Others ...............................    1,379.0    2,655.4
                                                      --------  ---------
             Total Common Stocks ..................   $5,745.1  $22,000.3
                                                      ========  =========

我们仍保持着“里普·凡·温克尔”式的作风:1994 年底我们持有的六大重仓股中,有五只在 1995 年全年未做任何变动。第六只是美国运通,我们将持股比例提高到了大约 10%。

We continue in our Rip Van Winkle mode: Five of our six top positions at yearend 1994 were left untouched during 1995. The sixth was American Express, in which we increased our ownership to about 10%.

1996 年初,两件大事影响了我们的持仓:其一,我们买入了此前未持有的 GEICO 股票,使该公司转为全资子公司;其二,我们以大都会公司的股份换取了现金与迪士尼股票的组合。

In early 1996, two major events affected our holdings: First, our purchase of the GEICO stock we did not already own caused that company to be converted into a wholly-owned subsidiary. Second, we exchanged our Cap Cities shares for a combination of cash and Disney stock.

在大都会与美国广播公司合并案中,大都会的股东拥有多种选择。若愿意,他们可将每一股大都会股份兑换为一股迪士尼股票外加 65 美元现金;也可申请——但不保证能获得——全股票或全现金的分配方案,最终各自的配给比例取决于其他股东的选择及迪士尼作出的某些决定。对于我们持有的 2000 万股,我们选择了股票形式,但截至本报告发布时,尚不清楚实际分配到多少。不过,我们可以确定,最终获得的迪士尼股票将略超 2000 万股。此外,我们近期还在市场上购入了迪士尼股票。

In the Disney merger, Cap Cities shareholders had a choice of actions. If they chose, they could exchange each of their Cap Cities shares for one share of Disney stock plus $65. Or they could ask for - though not necessarily get - all cash or all stock, with their ultimate allotment of each depending on the choices made by other shareholders and certain decisions made by Disney. For our 20 million shares, we sought stock, but do not know, as this report goes to press, how much we were allocated. We are certain, however, to receive something over 20 million Disney shares. We have also recently bought Disney stock in the market.

再补一段历史:1966 年,我第一次对迪士尼产生兴趣,那时它的市值还不到 9000 万美元,尽管公司在 1965 年的税前利润大约有 2100 万美元,且手头现金多于债务。在迪士尼乐园,耗资 1700 万美元的“加勒比海盗”游乐设施即将开放。想想我当时有多兴奋——一家公司,售价仅为游乐设施的 5 倍!

One more bit of history: I first became interested in Disney in 1966, when its market valuation was less than $90 million, even though the company had earned around $21 million pre-tax in 1965 and was sitting with more cash than debt. At Disneyland, the $17 million Pirates of the Caribbean ride would soon open. Imagine my excitement - a company selling at only five times rides!

巴菲特合伙公司当时对此颇为动心,以拆股调整后每股 31 美元的价格买入了相当数量的迪士尼股票。这个决定现在看来或许堪称英明,因为如今该股已涨至 66 美元。但你们的董事长偏偏有本事让这笔交易付诸东流:1967 年,我在每股 48 美元时卖出了。

Duly impressed, Buffett Partnership Ltd. bought a significant amount of Disney stock at a split-adjusted price of 31› per share. That decision may appear brilliant, given that the stock now sells for $66. But your Chairman was up to the task of nullifying it: In 1967 I sold out at 48› per share.

哦,能再次成为一家兼具独特资产与卓越管理层的企业的大股东,我们感到很高兴。

Oh well - we're happy to be once again a large owner of a business with both unique assets and outstanding management.

可转换优先股

Convertible Preferred Stocks

想必各位还记得,伯克希尔在 1987 至 1991 年间曾五次私下购入可转换优先股,如今是时候谈谈它们的近况了。具体细节如下:

As many of you will remember, Berkshire made five private purchases of convertible preferred stocks during the 1987-91 period and the time seems right to discuss their status. Here are the particulars:

公司股息率购买年份成本市值
(单位:百万美元)
                                Dividend    Year of                Market
     Company                      Rate      Purchase     Cost      Value 
     -------                    --------    --------    ------    --------
                                                       (dollars in millions)
冠军国际公司(Champion International Corp.)…… 利率 9 1/4%  到期日 1989 年  初始成本 300 万美元  当前市值 388 万美元(注 1)
第一帝国州公司(First Empire State Corp.)…… 利率 9%  到期日 1991 年  初始成本 40 万美元  当前市值 110 万美元
吉列公司(The Gillette Company)…… 利率 8 3/4%  到期日 1989 年  初始成本 600 万美元  当前市值 2502 万美元(注 2)
所罗门公司(Salomon Inc)…… 利率 9%  到期日 1987 年  初始成本 700 万美元  当前市值 728 万美元(注 3)
美国航空集团(USAir Group, Inc.)…… 利率 9 1/4%  到期日 1989 年  初始成本 358 万美元  当前市值 215 万美元
Champion International Corp. ... 9 1/4%       1989       $300      $388(1)
First Empire State Corp. .......     9%       1991         40       110	
The Gillette Company ........... 8 3/4%       1989        600     2,502(2)
Salomon Inc ....................     9%       1987        700       728(3)
USAir Group, Inc. .............. 9 1/4%       1989        358       215

(1)1995 年我们因转换而收到的普通股出售所得。(2)1991 年我们因转换而收到的普通股在 1995 年 12 月 31 日的价值。(3)包括 1995 年部分赎回收到的 140 美元。

(1) Proceeds from sale of common we received through conversion in 1995. (2) 12/31/95 value of common we received through conversion in 1991. (3) Includes $140 we received in 1995 from partial redemption.

在每一种情况下,我们都有选择,要么继续持有这些优先股作为固定收益证券,要么将它们转换为普通股。起初,它们对我们的价值主要来自固定收益特性。我们拥有的转换选择权算是一种额外好处。

In each case we had the option of sticking with these preferreds as fixed-income securities or converting them into common stock. Initially, their value to us came primarily from their fixed-income characteristics. The option we had to convert was a kicker.

我们以 3000 万美元私下买入的美国运通“Percs”优先股(1991 年年报中有描述)未列入表格,因为该证券是普通股的一种改良形式,其固定收益特征仅占初始价值的一小部分。买入三年后,Percs 自动转换为普通股。相比之下,表格中的五只证券只有在我们需要时才会转换成普通股——这是一个关键区别。

Our $300 million private purchase of American Express "Percs" - described in the 1991 Annual Report - is not included in the table because that security was a modified form of common stock whose fixed-income characteristics contributed only a minor portion of its initial value. Three years after we bought them, the Percs automatically were converted to common stock. In contrast, the five securities in the table were set to become common stocks only if we wished them to - a crucial difference.

当我们买入可转换证券时,我曾告诉你们,预计从这些证券中获得的税后收益会“适度”超过它们所替代的中期固定收益证券。结果我们超出了这一预期——但仅仅是因为单只证券的表现。我还告诉过你们,这些证券作为一个整体“不会产生我们找到经济前景极佳的企业时所能获得的回报”。不幸的是,这个预测应验了。最后,我曾说“在几乎任何条件下,我们都预期这些优先股能返还本金并带来股息”。这句话我倒希望收回。温斯顿·丘吉尔曾说过,“食言从未让我消化不良。”然而,我断言我们几乎不可能在这些优先股上亏钱,这句话确实让我有些当之无愧的烧心。

When we purchased our convertible securities, I told you that we expected to earn after-tax returns from them that "moderately" exceeded what we could earn from the medium-term fixed-income securities they replaced. We beat this expectation - but only because of the performance of a single issue. I also told you that these securities, as a group, would "not produce the returns we can achieve when we find a business with wonderful economic prospects." Unfortunately, that prediction was fulfilled. Finally, I said that "under almost any conditions, we expect these preferreds to return us our money plus dividends." That's one I would like to have back. Winston Churchill once said that "eating my words has never given me indigestion." My assertion, however, that it was almost impossible for us to lose money on our preferreds has caused me some well-deserved heartburn.

我们最成功的持仓是吉列,从一开始我们就告诉你这是一门出色的生意。可讽刺的是,这笔收购也恰恰是我犯下最大错误的所在——不过,这类错误从未在财务报表上体现出来。

Our best holding has been Gillette, which we told you from the start was a superior business. Ironically, though, this is also the purchase in which I made my biggest mistake - of a kind, however, never recognized on financial statements.

1989 年,我们为吉列的优先股支付了 6000 万美元,这些优先股可转换为 4800 万股(经拆股调整)普通股。如果用这 6000 万美元另辟蹊径,我或许能从公司直接购得 6000 万股普通股。当时普通股市场价约为每股 10.50 美元,考虑到这是一笔规模庞大、附带重要限制的私募交易,我可能以至少 5% 的折扣买到这些股票。虽然不敢打包票,但吉列管理层很可能同样乐于看到伯克希尔选择普通股。

We paid $600 million in 1989 for Gillette preferred shares that were convertible into 48 million (split-adjusted) common shares. Taking an alternative route with the $600 million, I probably could have purchased 60 million shares of common from the company. The market on the common was then about $10.50, and given that this would have been a huge private placement carrying important restrictions, I probably could have bought the stock at a discount of at least 5%. I can't be sure about this, but it's likely that Gillette's management would have been just as happy to have Berkshire opt for common.

但我太聪明了,才不会那么干。结果呢,不到两年时间,我们倒是多拿了些股息(优先股和普通股的收益差),但公司很快就——合情合理地——把优先股赎回了,动作那叫一个快。要是当初我谈的是普通股而不是优先股,到 1995 年底,我们就能多赚 6.25 亿美元,扣掉那大约 7000 万美元的“额外”股息。

But I was far too clever to do that. Instead, for less than two years, we received some extra dividend income (the difference between the preferred's yield and that of the common), at which point the company - quite properly - called the issue, moving to do that as quickly as was possible. If I had negotiated for common rather than preferred, we would have been better off at yearend 1995 by $625 million, minus the "excess" dividends of about $70 million.

在 Champion 的案例中,公司有权按成本价的 115% 赎回我们的优先股,这迫使我们在去年 8 月采取了一项本愿推迟的行动。当时,我们赶在赎回之前将股份转换,并以小幅折价卖回给了公司。

In the case of Champion, the ability of the company to call our preferred at 115% of cost forced a move out of us last August that we would rather have delayed. In this instance, we converted our shares just prior to the pending call and offered them to the company at a modest discount.

查理和我对造纸行业从来没有过笃定的看法——实际上,在我 54 年的投资生涯里,我甚至记不起自己持有过任何一家造纸企业的普通股——所以我们 8 月份的选择就是在市场上卖掉,还是卖给公司。尚彬公司的管理层跟我们打交道时一向坦诚正直,也愿意回购普通股,于是我们把股票卖给了公司。我们在尚彬上的资本利得不算大——六年的投资,税后大约 19%——可持有优先股的整个期间,它给我们的税后股息收益率相当不错。(不过,不少媒体报道夸大了财险公司从股息中获得的税后收益。媒体没考虑到的是,1987 年生效的一项税法变更大幅减少了适用于保险公司的股息抵免额度。详情见我们 1986 年的年报。)

Charlie and I have never had a conviction about the paper industry - actually, I can't remember ever owning the common stock of a paper producer in my 54 years of investing - so our choice in August was whether to sell in the market or to the company. Champion's management had always been candid and honorable in dealing with us and wished to repurchase common shares, so we offered our stock to the company. Our Champion capital gain was moderate - about 19% after tax from a six-year investment - but the preferred delivered us a good after-tax dividend yield throughout our holding period. (That said, many press accounts have overstated the after-tax yields earned by property-casualty insurance companies on dividends paid to them. What the press has failed to take into account is a change in the tax law that took effect in 1987 and that significantly reduced the dividends received credit applicable to insurers. For details, see our 1986 Annual Report.)

我们的第一帝国优先股将于 1996 年 3 月 31 日,即最早允许的日期赎回。我们乐于持有经营良好的银行的股票,并将转换并保留我们的第一帝国普通股。该公司首席执行官鲍勃·威尔默斯是一位杰出的银行家,我们非常高兴能与他合作。

Our First Empire preferred will be called on March 31, 1996, the earliest date allowable. We are comfortable owning stock in well-run banks, and we will convert and keep our First Empire common shares. Bob Wilmers, CEO of the company, is an outstanding banker, and we love being associated with him.

我们的另外两只优先股则令人失望,尽管所罗门兄弟的优先股相比其替代的固定收益证券略有超出。然而,查理和我投入在这项持仓上的管理时间,远远超出它对伯克希尔的财务意义。当然,我从未想过,到了 60 岁会因为早先买入的一只固定收益证券而接了份新差事——所罗门兄弟临时董事长,就是这样。

Our other two preferreds have been disappointing, though the Salomon preferred has modestly outperformed the fixed-income securities for which it was a substitute. However, the amount of management time Charlie and I have devoted to this holding has been vastly greater than its economic significance to Berkshire. Certainly I never dreamed I would take a new job at age 60 - Salomon interim chairman, that is - because of an earlier purchase of a fixed-income security.

1987 年我们买入所罗门兄弟优先股之后不久,我曾写道,自己对“投资银行业的走向或未来盈利能力没有什么独到见解”。即便最宽容的评论者,也会得出一个结论:我后来用实际行动证明了这一点。

Soon after our purchase of the Salomon preferred in 1987, I wrote that I had "no special insights regarding the direction or future profitability of investment banking." Even the most charitable commentator would conclude that I have since proved my point.

到目前为止,我们转换为所罗门普通股的选择权并未显现出价值。此外,自从我承诺购买优先股以来,道琼斯工业指数已经翻倍,经纪业务板块的表现同样出色。这意味着,我基于转换期权价值而选择所罗门的决定,必须被评定为相当糟糕。即便如此,优先股在诸多不利条件下,作为固定收益证券依然持续交付回报,且 9% 的股息目前颇具吸引力。

To date, our option to convert into Salomon common has not proven of value. Furthermore, the Dow Industrials have doubled since I committed to buy the preferred, and the brokerage group has performed equally as well. That means my decision to go with Salomon because I saw value in the conversion option must be graded as very poor. Even so, the preferred has continued under some trying conditions to deliver as a fixed-income security, and the 9% dividend is currently quite attractive.

除非优先股被转换,其条款要求每年 10 月 31 日赎回发行量的 20%,即 1995 年至 1999 年各年如此,而去年的 7000 万美元中的 1.4 亿美元已按时赎回。(一些媒体将此称为出售,但到期的高级证券并非“出售”。)尽管我们未选择转换去年到期的优先股,我们还有四次转换机会,我相信我们很可能仍会在转换权中发现价值。

Unless the preferred is converted, its terms require redemption of 20% of the issue on October 31 of each year, 1995-99, and $140 million of our original $700 million was taken on schedule last year. (Some press reports labeled this a sale, but a senior security that matures is not "sold.") Though we did not elect to convert the preferred that matured last year, we have four more bites at the conversion apple, and I believe it quite likely that we will yet find value in our right to convert.

我在去年的年报里详细讲过了对全美航空的投资。该公司 1995 年的业绩有所改善,但依然面临重大问题。对我们有利的是,我们持有的优先股在结构上设计得相当好:比如,虽然自 1994 年 6 月以来我们一直没收到股息,但欠我们的钱正按高于基准利率 5 个百分点复利累积。不利的一面是,我们在跟一个信用脆弱的对手打交道。

I discussed the USAir investment at length in last year's report. The company's results improved in 1995, but it still faces significant problems. On the plus side for us is the fact that our preferred is structurally well-designed: For example, though we have not been paid dividends since June 1994, the amounts owed us are compounding at 5% over the prime rate. On the minus side is the fact that we are dealing with a weak credit.

我们对美国航空(USAir)优先股的感觉比一年前好多了,但它的最终价值,你的猜测和我一样没谱。(说实话,鉴于我在这笔投资上的记录,说你的猜测可能比我的还准,也不过分。)年末时,我们按面值的 60% 为这批优先股(没有公开市场)记账,尽管美国航空还发行了一种次级优先股,除了转股价格外,各方面都不如我们的优先股,当时却以面值的 82% 交易。写到这里时,那个次级品种已经涨到面值的 97%。但愿市场是对的。

We feel much better about our USAir preferred than we did a year ago, but your guess is as good as mine as to its ultimate value. (Indeed, considering my record with this investment, it's fair to say that your guess may be better than mine.) At yearend we carried our preferred (in which there is no public market) at 60% of par, though USAir also has outstanding a junior preferred that is significantly inferior to ours in all respects except conversion price and that was then trading at 82% of par. As I write this, the junior issue has advanced to 97% of par. Let's hope the market is right.

总体来看,我们的优先股表现出色,但这仅仅是因为有一个巨大的赢家——吉列。撇开吉列不谈,我们这批优先股整体上带来的税后回报,充其量只相当于它们所替代的中期固定收益证券的收益水平。

Overall, our preferreds have performed well, but that is true only because of one huge winner, Gillette. Leaving aside Gillette, our preferreds as a group have delivered us after-tax returns no more than equal to those we could have earned from the medium-term fixed-income issues that they replaced.

A Proposed Recapitalization

A Proposed Recapitalization

在股东大会上,您将被要求批准伯克希尔的一项资本重组计划,设立两类股票。若该计划获得通过,我们现有的普通股将更名为 A 类普通股,并授权发行新的 B 类普通股。

At the Annual Meeting you will be asked to approve a recapitalization of Berkshire, creating two classes of stock. If the plan is adopted, our existing common stock will be designated as Class A Common Stock and a new Class B Common Stock will be authorized.

每股“B”股将享有“A”股三十分之一的权益,但有以下例外:首先,B 股的投票权仅为 A 股的两百分之一(而非三十分之一)。其次,B 股无权参与伯克希尔的股东指定慈善捐赠计划。

Each share of the "B" will have the rights of 1/30th of an "A" share with these exceptions: First, a B share will have 1/200th of the vote of an A share (rather than 1/30th of the vote). Second, the B will not be eligible to participate in Berkshire's shareholder-designated charitable contributions program.

完成资本重组后,每股 A 类股将可按持有人的选择,随时转换为 30 股 B 类股。这一转换特权不适用于相反方向,即 B 类股持有人不能将所持股份转换为 A 类股。

When the recapitalization is complete, each share of A will become convertible, at the holder's option and at any time, into 30 shares of B. This conversion privilege will not extend in the opposite direction. That is, holders of B shares will not be able to convert them into A shares.

我们打算让 B 股在纽约证券交易所上市,与 A 股并肩交易。为了形成上市所需的股东基础——并确保 B 股具备流动性——伯克希尔预计将通过现金公开募股方式发行至少 1 亿美元的新 B 股。此次发行将仅通过招股说明书进行。

We expect to list the B shares on the New York Stock Exchange, where they will trade alongside the A stock. To create the shareholder base necessary for a listing - and to ensure a liquid market in the B stock - Berkshire expects to make a public offering for cash of at least $100 million of new B shares. The offering will be made only by means of a prospectus.

市场的走向最终会决定 B 股的股价,不过,其价格应当接近 A 股价格的 1/30。

The market will ultimately determine the price of the B shares. Their price, though, should be in the neighborhood of 1/30th of the price of the A shares.

希望赠送礼物的 A 类股东,可能会发现将一两股股票转换为 B 类股票较为方便。此外,如果市场对 B 股的需求强劲,使其价格略高于 A 股价格的 1/30,则可能会出现套利相关的转换。

Class A shareholders who wish to give gifts may find it convenient to convert a share or two of their stock into Class B shares. Additionally, arbitrage-related conversions will occur if demand for the B is strong enough to push its price to slightly above 1/30th of the price of A.

不过,由于 A 类股票赋予持有人完整的投票权,并享有参与伯克希尔捐赠计划的资格,这些股票将优于 B 类股票,我们预期多数股东会继续持有 A 类股票——这正是巴菲特和芒格家族打算采取的做法,除非我们偶尔会转换少许股票以便利捐赠。多数股东将坚守 A 类股票的前景,表明其在市场上的流动性将优于 B 类股票。

However, because the Class A stock will entitle its holders to full voting rights and access to Berkshire's contributions program, these shares will be superior to the Class B shares and we would expect most shareholders to remain holders of the Class A - which is precisely what the Buffett and Munger families plan to do, except in those instances when we ourselves might convert a few shares to facilitate gifts. The prospect that most shareholders will stick to the A stock suggests that it will enjoy a somewhat more liquid market than the B.

这次资本重组对伯克希尔来说有利有弊。但利弊并非来自发行所得——我们能为这笔钱找到建设性的用途——也丝毫不在于我们出售 B 股的价格。写这段话时,伯克希尔股价为 36000 美元,查理和我并不认为它被低估。因此,我们提议的发行不会稀释现有股票的每股内在价值。让我更直白地说说我们对估值的看法:伯克希尔目前的价格,查理和我是不会考虑买入的。

There are tradeoffs for Berkshire in this recapitalization. But they do not arise from the proceeds of the offering - we will find constructive uses for the money - nor in any degree from the price at which we will sell the B shares. As I write this - with Berkshire stock at $36,000 - Charlie and I do not believe it undervalued. Therefore, the offering we propose will not diminish the per-share intrinsic value of our existing stock. Let me also put our thoughts about valuation more baldly: Berkshire is selling at a price at which Charlie and I would not consider buying it.

伯克希尔因发行 B 股将承担一些额外成本,包括处理更多股东所带来的运作琐碎开支。另一方面,这种股票对于那些希望赠送礼物的人来说会很便利。而你们中那些一直盼着拆股的人,现在也得到了一种自行实现拆股的方法。

What Berkshire will incur by way of the B stock are certain added costs, including those involving the mechanics of handling a larger number of shareholders. On the other hand, the stock should be a convenience for people wishing to make gifts. And those of you who have hoped for a split have gained a do-it-yourself method of bringing one about.

不过,我们做出这一调整,另有原因——市面上出现了一些费用高昂的单位信托基金,对外宣称是低价版的“伯克希尔克隆品”,而且肯定会遭到大力推销。这类产品的构想并不新鲜:近年来,不少人跟我提过,想设立一只“全伯克希尔”投资基金,以低美元价位出售。但直到最近,这些投资产品的发起人在听完我的反对意见后,都选择了退让。

We are making this move, though, for other reasons - having to do with the appearance of expense-laden unit trusts purporting to be low-priced "clones" of Berkshire and sure to be aggressively marketed. The idea behind these vehicles is not new: In recent years, a number of people have told me about their wish to create an "all-Berkshire" investment fund to be sold at a low dollar price. But until recently, the promoters of these investments heard out my objections and backed off.

我没有劝阻这些人,并不是因为我偏爱大投资者。要是可能的话,查理和我会很乐意帮成千上万的人把 1000 美元变成 3000 美元,这笔收益对他们眼前的问题是个重要的解决办法。

I did not discourage these people because I prefer large investors over small. Were it possible, Charlie and I would love to turn $1,000 into $3,000 for multitudes of people who would find that gain an important answer to their immediate problems.

不过,要想迅速把小额资金翻三倍,我们同样得迅速把当前 430 亿美元的市值变成 1290 亿美元(大约相当于美国市值最高公司通用电气的市值)。这我们根本做不到。我们最好的期望是——平均而言——每五年让伯克希尔的每股内在价值翻一番,而现实很可能远达不到这个目标。

In order to quickly triple small stakes, however, we would have to just as quickly turn our present market capitalization of $43 billion into $129 billion (roughly the market cap of General Electric, America's most highly valued company). We can't come close to doing that. The very best we hope for is - on average - to double Berkshire's per-share intrinsic value every five years, and we may well fall far short of that goal.

归根结底,查理和我并不在乎股东持有伯克希尔股份的多少。我们希望的是,无论持股规模大小,股东们都了解我们的运营,认同我们的目标和长期视角,并清楚我们的局限,尤其是我们庞大资本基础所带来的那些限制。

In the end, Charlie and I do not care whether our shareholders own Berkshire in large or small amounts. What we wish for are shareholders of any size who are knowledgeable about our operations, share our objectives and long-term perspective, and are aware of our limitations, most particularly those imposed by our large capital base.

最近冒出来的单位信托与这些目标背道而驰。它们由经纪人推销,收取高额佣金,还会给股东增加其他沉重的成本,并且面向缺乏经验的买家大批量营销,这些人容易被我们过去的业绩所吸引,也被伯克希尔和我近年来获得的关注所迷惑。结果可想而知:一大批投资者注定要失望。

The unit trusts that have recently surfaced fly in the face of these goals. They would be sold by brokers working for big commissions, would impose other burdensome costs on their shareholders, and would be marketed en masse to unsophisticated buyers, apt to be seduced by our past record and beguiled by the publicity Berkshire and I have received in recent years. The sure outcome: a multitude of investors destined to be disappointed.

通过发行 B 类股——一种面值低、远胜于只投资伯克希尔的信托基金的产品——我们希望能让那些仿冒品卖不出去。

Through our creation of the B stock - a low-denomination product far superior to Berkshire-only trusts - we hope to make the clones unmerchandisable.

但伯克希尔现在和未来的股东都应特别留意一点:过去五年,我们股票的每股内在价值以极佳的速度增长,而市场价格增长得更快。换句话说,股票的涨幅跑赢了企业本身的成长。

But both present and prospective Berkshire shareholders should pay special attention to one point: Though the per-share intrinsic value of our stock has grown at an excellent rate during the past five years, its market price has grown still faster. The stock, in other words, has outperformed the business.

这种超越市场表现不可能永久持续,无论是伯克希尔还是其他任何股票。不可避免地,也会有表现不佳的阶段。由此产生的价格波动,尽管在公开市场中司空见惯,却非我们所好。我们更希望伯克希尔的股价能精准地与其内在价值同步。如果股价能做到这一点,每位股东在其持股期间所获得的收益,将精确地反映伯克希尔在该时期的自身进展。

That kind of market overperformance cannot persist indefinitely, neither for Berkshire nor any other stock. Inevitably, there will be periods of underperformance as well. The price volatility that results, though endemic to public markets, is not to our liking. What we would prefer instead is to have the market price of Berkshire precisely track its intrinsic value. Were the stock to do that, every shareholder would benefit during his period of ownership in exact proportion to the progress Berkshire itself made in the period.

显然,伯克希尔股票的市场表现永远不会达到这一理想状态。但如果我们现在及未来的股东都见多识广、以商业为导向,并且在做出投资决策时不受高佣金推销术的影响,我们就能比原本更接近这一目标。为此,如果我们能削弱单位信托基金的营销攻势,就更有利了——这就是我们设立 B 股的原因。

Obviously, the market behavior of Berkshire's stock will never conform to this ideal. But we will come closer to this goal than we would otherwise if our present and prospective shareholders are informed, business-oriented and not exposed to high-commission salesmanship when making their investment decisions. To that end, we are better off if we can blunt the merchandising efforts of the unit trusts - and that is the reason we are creating the B stock.

期待在股东大会上就这次资本重组回答各位的问题。

We look forward to answering your questions about the recapitalization at the Annual Meeting.

Miscellaneous

Miscellaneous

1995 年 7 月 14 日下午 1 点 15 分左右,沃尔特·迪士尼公司首席执行官迈克尔·艾斯纳正走在太阳谷的野花巷,而我也正从同一条街上的赫伯特·艾伦家吃完午餐出来,准备去和 Cap Cities/ABC 的首席执行官汤姆·墨菲打一场高尔夫。伯克希尔并非唯一一家采用这种新颖而令人振奋的 ABWA 策略的美国公司。

Berkshire isn't the only American corporation utilizing the new, exciting ABWA strategy. At about 1:15 p.m. on July 14, 1995, Michael Eisner, CEO of The Walt Disney Company, was walking up Wildflower Lane in Sun Valley. At the same time, I was leaving a lunch at Herbert Allen's home on that street to meet Tom Murphy, CEO of Cap Cities/ABC, for a golf game.

那天上午,迈克尔在艾伦的投资银行召集的一群高管和资金经理面前,就迪士尼做了一场精彩的演讲,我见到他后便上前祝贺。我们简短交谈了几句——其间提到了迪士尼与大都会可能合并的话题。这并非首次讨论合并事宜,但此前从未取得进展,部分原因在于迪士尼希望以现金收购,而大都会则倾向于股票交易。

That morning, speaking to a large group of executives and money managers assembled by Allen's investment bank, Michael had made a brilliant presentation about Disney, and upon seeing him, I offered my congratulations. We chatted briefly - and the subject of a possible combination of Disney and Cap Cities came up. This wasn't the first time a merger had been discussed, but progress had never before been made, in part because Disney wanted to buy with cash and Cap Cities desired stock.

我和迈克尔等了几分钟,墨菲才到。随后简短交谈中,迈克尔和墨菲都表示,或许可以在股票与现金的问题上有所通融。几周之内,两人果然松了口,随即在异常繁忙的三天里,合约就敲定了。

Michael and I waited a few minutes for Murph to arrive, and in the short conversation that ensued, both Michael and Murph indicated they might bend on the stock/cash question. Within a few weeks, they both did, at which point a contract was put together in three very busy days.

迪士尼与大都会/美国广播公司的这笔交易合情合理,我确信即便没有那次在太阳谷的偶遇,它也会发生。但那天我在野花巷碰到迈克尔时,他正要登机,所以没有那次意外相逢,这笔交易肯定不可能在当时就敲定。我相信,因为我们那天机缘巧合的会面,迪士尼和大都会/美国广播公司都将从中受益。

The Disney/Cap Cities deal makes so much sense that I'm sure it would have occurred without that chance encounter in Sun Valley. But when I ran into Michael that day on Wildflower Lane, he was heading for his plane, so without that accidental meeting the deal certainly wouldn't have happened in the time frame it did. I believe both Disney and Cap Cities will benefit from the fact that we all serendipitously met that day.

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在这里有必要谈几句墨菲。简单说,在我漫长商业生涯中见过的所有高管里,他算得上最出色的一位。同样重要的是,他的为人品性与管理才能不相上下。他是难得的朋友、父亲、丈夫和公民。在少数几次个人利益与股东利益出现分歧时,他无一例外地选择了股东。当我说喜欢与那些我愿意视作兄弟、姻亲或遗嘱受托人的管理者共事时,墨菲正是我心中最好的典范。

It's appropriate that I say a few words here about Murph. To put it simply, he is as fine an executive as I have ever seen in my long exposure to business. Equally important, he possesses human qualities every bit the equal of his managerial qualities. He's an extraordinary friend, parent, husband and citizen. In those rare instances in which Murph's personal interests diverged from those of shareholders, he unfailingly favored the owners. When I say that I like to be associated with managers whom I would love to have as a sibling, in-law, or trustee of my will, Murph is the exemplar of what I mean.

如果墨菲愿意去经营另一家公司,那你根本不用费心研究它的价值——直接买下它的股票就行。但可别像我两年前那么傻,那时我把大都会的持股卖掉了三分之一,只换来 6.35 亿美元(而如今这些股份在迪士尼并购中能值 12.7 亿美元)。

If Murph should elect to run another business, don't bother to study its value - just buy the stock. And don't later be as dumb as I was two years ago when I sold one-third of our holdings in Cap Cities for $635 million (versus the $1.27 billion those shares would bring in the Disney merger).

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伯克希尔 1995 年的股东指定捐款计划中,约有 96.3% 的合格股份参与了捐赠。捐款总额为 1160 万美元,共有 3600 家慈善机构受益。关于股东指定捐款计划的完整说明,见第 54-55 页。

About 96.3% of all eligible shares participated in Berkshire's 1995 shareholder-designated contributions program. Contributions made were $11.6 million and 3,600 charities were recipients. A full description of the shareholder-designated contributions program appears on pages 54-55.

每年总有少数股东错过这项活动,要么是因为在规定的登记日没有以自己的名义登记股票,要么是因为没能在允许的 60 天期限内把指定表格寄回给我们。今年第二种情况尤其让我痛心,因为两位持股不少的好友错过了截止日期。我们不得不拒绝他们的参与请求,因为对部分股东破例,却对其他股东拒绝,这说不过去。

Every year a few shareholders miss out on the program because they don't have their shares registered in their own names on the prescribed record date or because they fail to get their designation form back to us within the 60-day period allowed. That second problem pained me especially this year because two good friends with substantial holdings missed the deadline. We had to deny their requests to be included because we can't make exceptions for some shareholders while refusing to make them for others.

参加未来各期计划的前提是,您必须持有以实际所有人名义注册的 A 类股票,而非以经纪人、银行或存托机构名义代持。截至 1996 年 8 月 31 日,未按此要求注册的股票将不具备参加 1996 年计划的资格。收到表格后请及时寄回,以免搁置或遗忘。

To participate in future programs, you must own Class A shares that are registered in the name of the actual owner, not the nominee name of a broker, bank or depository. Shares not so registered on August 31, 1996, will be ineligible for the 1996 program. When you get the form, return it promptly so that it does not get put aside or forgotten.

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说到我们的股东大会,查理和我算是管理界的怪胎:我们打心底享受这场盛会。所以,欢迎大家在 5 月 6 日星期一前来参加。在伯克希尔,我们既没有投资者关系部门,也不借助金融分析师来传播信息、盈利“指引”之类的东西。相反,我们倾向于管理层与股东之间的直接沟通,并且认为股东大会是这种思想交流的理想场合。在大会上与你们交谈,对我们来说既高效,又民主,因为所有在场的人都能同时听到我们要说的话。

When it comes to our Annual Meetings, Charlie and I are managerial oddballs: We thoroughly enjoy the event. So come join us on Monday, May 6. At Berkshire, we have no investor relations department and don't use financial analysts as a channel for disseminating information, earnings "guidance," or the like. Instead, we prefer direct manager-to-owner communication and believe that the Annual Meeting is the ideal place for this interchange of ideas. Talking to you there is efficient for us and also democratic in that all present simultaneously hear what we have to say.

去年,我们首次将股东大会安排在假日会议中心举行,后勤工作看起来运转良好。主厅容纳了约 3200 人,另有一个视频直播房间接待了 800 人。主厅座位略显拥挤,因此今年我们或许会调整布局,容纳 3000 人。今年我们还增设了两个房间,以应对超额人数。

Last year, for the first time, we had the Annual Meeting at the Holiday Convention Centre and the logistics seemed to work. The ballroom there was filled with about 3,200 people, and we had a video feed into a second room holding another 800 people. Seating in the main room was a little tight, so this year we will probably configure it to hold 3,000. This year we will also have two rooms for the overflow.

总的来说,我们将能够接待 5000 名股东。会议将于上午 9:30 开始,但需提醒的是,去年主宴会厅在早上 8:00 过后不久便已座无虚席。

All in all, we will be able to handle 5,000 shareholders. The meeting will start at 9:30 a.m., but be warned that last year the main ballroom was filled shortly after 8:00 a.m.

来自 49 个州的股东参加了我们 1995 年的股东大会——佛蒙特州,你们去哪儿了?——还有来自澳大利亚、瑞典和德国等许多国家的股东代表。与往常一样,这次大会吸引了那些对伯克希尔的业务感兴趣的股东——而不是那些主要关心自己的股东——所有提问都很精彩。我和查理在台上吃午饭,并回答了大约 5 个小时的问题。

Shareholders from 49 states attended our 1995 meeting - where were you, Vermont? - and a number of foreign countries, including Australia, Sweden and Germany, were represented. As always, the meeting attracted shareholders who were interested in Berkshire's business - as contrasted to shareholders who are primarily interested in themselves - and the questions were all good. Charlie and I ate lunch on stage and answered questions for about five hours.

我们觉得,如果股东们从世界各地赶来,就该让他们有机会提问。大多数股东中午就走,但还有一千来号铁杆股东会留下来,看我们会不会中途倒下。今年查理和我又在训练,准备至少再撑五个小时。

We feel that if owners come from all over the world, we should try to make sure they have an opportunity to ask their questions. Most shareholders leave about noon, but a thousand or so hardcore types usually stay to see whether we will drop. Charlie and I are in training to last at least five hours again this year.

我们将像往常一样,在股东大会现场摆出伯克希尔的各类产品,今年还会新增一位 GEICO 的销售代表。1995 年的股东大会上,我们卖掉了 747 磅糖果、759 双鞋,以及总价超过 1.75 万美元的《世界图书》及相关出版物。去年,我们还添了一样新货——来自我们旗下 Quikut 子公司的刀具,结果卖出去 400 套。要是我们股价疲软,这招可有点冒险,不过我们还真没碰软水果这类东西。今年,所有这些商品会再次亮相。我们觉得,一场文化活动要是没掺点生意进去,就不算完整。

We will have our usual array of Berkshire products at the meeting and this year will add a sales representative from GEICO. At the 1995 meeting, we sold 747 pounds of candy, 759 pairs of shoes, and over $17,500 of World Books and related publications. In a move that might have been dangerous had our stock been weak, we added knives last year from our Quikut subsidiary and sold 400 sets of these. (We draw the line at soft fruit, however.) All of these goods will again be available this year. We don't consider a cultural event complete unless a little business is mixed in.

因为我们预计参会人数众多,建议您尽早预订机票和酒店。喜欢住在市中心(距中心会场约 6 英里)的朋友,可以选择入住拉德森红克塔酒店,那是一家小巧(88 间客房)但舒适的酒店,或者几个街区外的更大一些的红狮酒店。中心会场附近有假日酒店(403 间客房)、惠庭套房酒店(118 间客房)和汉普顿酒店(136 间客房)。另一个推荐地点是万豪酒店,其西奥马哈位置距博尔斯海姆珠宝约 100 码,距中心会场车程十分钟。万豪酒店将有巴士在 7:30、8:00 和 8:30 发车前往会场,并在会议结束后返回。

Because we expect a large crowd for the meeting, we recommend that you promptly get both plane and hotel reservations. Those of you who like to be downtown (about six miles from the Centre) may wish to stay at the Radisson Redick Tower, a small (88 rooms) but nice hotel, or at the much larger Red Lion Hotel a few blocks away. In the vicinity of the Centre are the Holiday Inn (403 rooms), Homewood Suites (118 rooms) and Hampton Inn (136 rooms). Another recommended spot is the Marriott, whose west Omaha location is about 100 yards from Borsheim's and a ten-minute drive from the Centre. There will be buses at the Marriott that will leave at 7:30, 8:00 and 8:30 for the meeting and return after it ends.

随附的委托书材料中说明如何获取股东大会入场券。中心有充足的停车区域,入住假日酒店、惠庭套房酒店和汉普顿酒店的股东则可步行前往会场。和往常一样,会后我们会有巴士送您去内布拉斯加家具城和博尔斯海姆珠宝,之后还可从那里送您回酒店或机场。

An attachment to our proxy material explains how you can obtain the card you will need for admission to the meeting. A good-sized parking area is available at the Centre, while those who stay at the Holiday Inn, Homewood Suites and Hampton Inn will be able to walk to the meeting. As usual, we will have buses to take you to the Nebraska Furniture Mart and Borsheim's after the meeting and to take you from there to hotels or the airport later.

内布拉斯加家具城的主店坐落在一块 64 英亩的土地上,距市中心以北约两英里,工作日营业时间为上午 10 点到晚上 9 点,周六上午 10 点到下午 6 点,周日中午 12 点到下午 6 点。罗斯·布拉姆金,也就是“B 夫人”,如今已 102 岁高龄,但依然会在 B 夫人仓库里辛勤工作。去年 11 月,她出席了一场盛大的开幕典礼,庆祝“玫瑰剧院”的重新开放,这座 20 年代的经典市中心剧院被修缮得极为华丽,若非她的全力挽救,早已化为废墟。不妨请她讲讲这段往事。

NFM's main store, on its 64-acre site about two miles north of the Centre, is open from 10 a.m. to 9 p.m. on weekdays, 10 a.m. to 6 p.m. on Saturdays, and noon to 6 p.m. on Sundays. Rose Blumkin - "Mrs. B" - is now 102, but will be hard at work in Mrs. B's Warehouse. She was honored in November at the opening of The Rose, a classic downtown theater of the 20's that has been magnificently restored, but that would have been demolished had she not saved it. Ask her to tell you the story.

博尔斯海姆珠宝平时周日不营业,但 5 月 5 日将专门为股东及其宾客开放,营业时间为上午 10 点至下午 6 点。此外,我们还会在 4 日(周六)晚上 6 点至 9 点为股东安排特别开放时段。去年股东日当天,我们在营业的六小时内开出了 1733 张销售单——相当于每 13 秒就有一笔成交。不过请记住,纪录就是用来被打破的。

Borsheim's normally is closed on Sunday but will be open for shareholders and their guests from 10 a.m. to 6 p.m. on May 5th. Additionally, we will have a special opening for shareholders on Saturday, the 4th, from 6 p.m. to 9 p.m. Last year, on Shareholders Day, we wrote 1,733 tickets in the six hours we were open - which is a sale every 13 seconds. Remember, though, that records are made to be broken.

在博尔斯海姆珠宝店,我们还将展出世界上最大的刻面钻石。这颗不起眼的小宝贝经过两年的切割,重达 545 克拉。请仔细端详这颗宝石,让它引导您判断,该送一颗多大尺寸的宝石给您所爱之人。

At Borsheim's, we will also have the world's largest faceted diamond on display. Two years in the cutting, this inconspicuous bauble is 545 carats in size. Please inspect this stone and let it guide you in determining what size gem is appropriate for the one you love.

5 月 4 日周六晚,罗森布拉特体育场将上演一场棒球赛,对阵双方是奥马哈皇家队与路易斯维尔红雀队。我打算去投开场球——拥有球队四分之一的股份,保证我每年能上场一次——不过我们的经理迈克·杰舍尔可能又会犯老毛病,马上就把我换下场。去年大约有 1700 名股东到场观赛。遗憾的是,那天下雨比赛取消了,让看台上许多球探大失所望。但精明的人今年还会来,我准备让他们见识见识我的拿手好戏。

On Saturday evening, May 4, there will be a baseball game at Rosenblatt Stadium between the Omaha Royals and the Louisville Redbirds. I expect to make the opening pitch - owning a quarter of the team assures me of one start per year - but our manager, Mike Jirschele, will probably make his usual mistake and yank me immediately after. About 1,700 shareholders attended last year's game. Unfortunately, we had a rain-out, which greatly disappointed the many scouts in the stands. But the smart ones will be back this year, and I plan to show them my best stuff.

我们的委托书声明中会包含获取球票的信息。今年,我们还会提供一份信息资料包,列出周日晚上营业的餐厅,并介绍周末在奥马哈可以参加的各种活动。

Our proxy statement will include information about obtaining tickets to the game. We will also offer an information packet this year listing restaurants that will be open on Sunday night and describing various things that you can do in Omaha on the weekend.

多年来,我一直想说服小学同学“帕尔”戈拉特在股东大会前的周日晚上开业他的牛排馆,可惜始终未能如愿。但今年,他总算松口了。戈拉特牛排馆是一家家族企业,52 年来一直生意兴隆,如果你爱吃牛排,一定会爱上这里。我告诉帕尔,那天晚上他会迎来一大群客人,所以请拨打 402-551-3733 预订戈拉特家的座位。你会在那里看到我——我正吃着三分熟的 T 骨牛排,配双份土豆饼。

For years, I've unsuccessfully tried to get my grade school classmate, "Pal" Gorat, to open his steakhouse for business on the Sunday evening preceding the meeting. But this year he's relented. Gorat's is a family-owned enterprise that has thrived for 52 years, and if you like steaks, you'll love this place. I've told Pal he will get a good crowd, so call Gorat's at 402-551-3733 for a reservation. You'll spot me there - I'll be the one eating the rare T-bone with a double order of hash browns.

沃伦·巴菲特 1996 年 3 月 1 日 董事长

Warren E. Buffett March 1, 1996 Chairman of the Board