Wesco金融1999年度股东大会——查理·芒格讲话纪要
1999 年 Wesco 股东大会,加州帕萨迪纳,1999 年
由 simpleinvestor 发表至 www.fool.com | 关于股票:BRK.A / BRK.B / WSC
1999 Wesco Shareholder Meeting, Pasadena CA 1999 By simpleinvestor posted on www.fool.com | about stocks: BRK.A / BRK.B / WSC
以下注释出现在 Motley Fool(www.fool.com)网站上,由用户名为 “simpleinvestor” 的用户发布
Following note was found on Motley Food (www.fool.com) website, posted by user name “simpleinvestor”
免费投资研讨会
我 1977 年上次去帕萨迪纳时,密歇根大学在玫瑰碗输给了南加大。我的球队上了一堂橄榄球课,而当我上周再度前往时,少数幸运儿得到了一堂世界级的投资课。
加州帕萨迪纳的西科金融股东大会,更像是一场在容纳 200 名学生的教室里举行的免费投资研讨会。奥马哈的股东大会则更像是在可容纳 15000 名参与者的竞技场上演的一场理财建议大秀。未来你可以计划两场都参加,但我个人偏爱帕萨迪纳。在奥马哈,你在竞技场里见其他股东。在帕萨迪纳,你在教室(大学俱乐部)里学习。
查理·芒格是一位与众不同的顾问。他从来不说“我没什么要补充的了”。他像大学教授一样,直言不讳、经验丰富地侃侃而谈。听众规模很小,提问很容易。有些人甚至有多次提问的机会。这是一场开放会议,不需要门票。
卢·辛普森也出席了(他第一次来),并回答了一些关于 GEICO 的问题。角色互换,芒格先生反而向潘恩韦伯公司的爱丽丝·施罗德提了几个问题。
整场会议持续了 3 个小时,我记的笔记和奥马哈会议一样多。我学到的最重要的东西,是对科技和互联网有了更深刻的理解。第二天的意外惊喜之旅更是锦上添花。
当你关掉投资世界中从四面八方涌来的噪音时,你需要知道何时重新打开感官。在帕萨迪纳,你可以睁大双眼、竖起耳朵,听清每一个问题,记住每一个答案。
以下是我的笔记和观察总结。
1. 好主意会伤害你。尽管芒格先生和巴菲特先生声称科技不在他们的能力圈之内,但我学会了一种看待科技的新方式。当你遇到一个坏主意时,你和所有人都知道它不好,因此它伤不到你。另一方面,当你遇到一个好主意时,你很容易做过头。芒格先生将互联网比作铁路、制冷、广播、电视和空调。这些对人类来说是伟大的技术进步,但不一定是伟大的投资。本·格雷厄姆说过,害死你的不是坏主意,而是好主意。你无法忽视它,又很容易做过头。芒格先生强调,科技有机会,但很可能被过度炒作了。
FREE INVESTMENT SEMINAR The last time I visited Pasadena in 1977, Michigan lost the Rose Bowl to USC. My team got a football lesson then and when I returned last week a lucky few got a world class investment lesson. The Wesco annual meeting in Pasadena, California is more of a free investment seminar held in a classroom for 200 students. The Omaha meeting is more of a spectacle of financial advice staged in an arena of 15,000 participants. In the future plan to attend both but my preference is Pasadena. In Omaha you meet fellow shareholders in an arena. In Pasadena you learn in a classroom (University Club). Charlie Munger was a different advisor. Never once did he say, “I have nothing further to add.” He spoke like a college professor with candor and experience. With such a small audience it was easy to ask questions. Some even had the opportunity to ask more than once. It's an open meeting. No ticket required. Lou Simpson was in attendance (his first) and answered some GEICO questions. The tables were turned and Mr. Munger asked Alice Schroeder from PaineWebber some questions. The entire meeting lasted 3 hours and I was able to take as many notes as the Omaha meeting. The most significant thing that I learned was a better comprehension of technology and the Internet. And an unexpected surprise tour the next day. When you turn off the noise coming at you from all angles in the investment world, you need to know when to turn your senses back on. In Pasadena you could open your eyes and ears and listen to every question and remember every answer. Here's a summary of my notes and observations. 1. GOOD IDEAS CAN HURT YOU. For as much as Mr. Munger and Mr. Buffett claim to not consider technology in their circle of competence, I learned a new way of looking at tech. When you come across a bad idea you and everyone else know it's bad, so it can't hurt you. On the other hand when you come across a good idea it's easy to over do it. Mr. Munger liken the Internet to railroads, refrigeration, radio, television and air conditioning. Great technological advances for mankind but not necessarily great investments. Ben Graham said it's not the bad ideas that do you in. It's the good ideas that get you. You can't ignore it and it's easy to over do it. Mr. Munger stressed that technology has opportunities but it's potentially way over done.
- 总有些东西会让人疯狂。20 世纪 20 年代,人们沉迷于过度杠杆化的股市和佛罗里达土地投机;60 年代是垃圾股、估值泡沫和有效市场理论,有效市场理论到了疯狂的地步。巴菲特在 60 年代关闭了自己的合伙公司,因为投机太猖獗,而这又引向了 80 年代的垃圾债券。今天的狂热是互联网股票。芒格先生的预测:互联网投资将带来巨大亏损。这就是为什么你该让经验丰富的基金经理替你决策,这是重要原因。
- 日本的经验教训。看看日本发生了什么。一个宗族观念强的民族,聪明、勤劳、繁荣的社会。他们被引向了过度的土地投机、银行虚假记账和股市泡沫。所谓的“财富效应”成了一种麻醉剂,最终崩盘。芒格先生讲了个故事:在日本过度亢奋的高峰期,美国银行把他们东京那套不起眼的高管住宅卖掉了,套现 5500 万美元。日本试图用经典的凯恩斯经济理论来修复经济——把利率降到零、大举借债——但仍然陷入了长期萧条。
- 电视与互联网的对比。芒格先生认为电视的发明比互联网影响力更大。少数几家广播网络就能把即时彩色画面带入千家万户,这带来了不错的投资回报。将来任何一家供应商都能把互联网接入家庭,带宽无限,但没有垄断地位。
- 热门股票消息 vs 投资经验。一位前股票经纪人来参加股东大会(免费的投资研讨会),带走了一条热门股票消息。卢·辛普森和芒格先生谈到了 Mercury Insurance,并称赞了这家公司的经营者。有人把这当成了股票推荐。我的理解是:这东西我不懂,我很高兴有专家替我打理投资决策。如果查理或卢认为 Mercury 是一笔好投资,我相信他们会代表我买入。我们是商业伙伴,不是竞争对手。
- 集中投资组合。芒格先生、辛普森先生和巴菲特的投资有一个共同点:他们都相信集中投资。如果你有足够的信心,能选出 3 到 10 只长期持有的普通股,你也完全可以和这群杰出人士一较高下。如果你因为无知而需要分散化,最好持有低成本、节税的指数基金。芒格先生对现场做了一个调查,90% 的人持有的普通股不到 12 只。伯克希尔 60% 的普通股持仓集中在 3 只股票上;西科金融 95% 的普通股持仓就集中在 3 只股票上。
- 别信伯克希尔的传言。芒格先生说,伯克希尔·哈撒韦并没有买入 REITs,不过巴菲特本人个人买了一些。REITs 更适合个人投资,因为能分红。芒格打趣巴菲特,说他买 REITs 是重拾烟蒂股投资法,还说他需要支持他那满世界跑的老婆的生活方式。
- 通用再保险。对通用再保险的进展非常满意。科隆再保险对盈利的计提费用是一次意外,不是管理层有意欺骗。
2. THERE'S ALWAYS SOMETHING THAT PEOPLE GO CRAZY OVER. In the 1920's it was the over-leveraged stock market and the Florida land speculation. In the 60's it was junk stocks, overvaluations and efficient market theorists. EMT reached insanity levels. Buffett closed his partnership in the 60's because of too much speculation. Which led to junk bonds of the 80's. Today it's the Internet stocks. Mr. Munger's prediction: immense losses will be realized with Internet investments. This is a major reason to have experienced money managers making decisions for you. 3. LESSONS FROM JAPAN. Looked what happened to Japan. A clannish people, smart, hard working and prosperous society. They were led into excessive land speculation, bank fictional accounting, and stock market excesses. The so called 'wealth effect' became a narcotic that eventually crashed. Mr. Munger told the story of Bank of America selling their modest Tokyo executive house for $55 million cash during the height of Japans over-exuberance. Japan attempted to fix their economy with classic Keyesian economic theory; interest rates to zero and high debt but still suffers from a long lasting depression. 4. TELEVISION COMPARED TO THE INTERNET. Mr. Munger considers the invention of the television more impactful than the Internet. Instant color pictures brought into the home could be captured by a few broadcasting networks, which led to good investment returns. Any single provider will soon wire the Internet into the home with unlimited bandwidth but no monopoly. 5. HOT STOCK TIPS VERSUS INVESTMENT LESSONS. One former stockbroker in attendance walked away from the annual meeting (free investment seminar) with a hot stock tip. Lou Simpson and Mr. Munger talked about Mercury Insurance and their respect for the fellow running it. Some took that as a stock tip. I interpreted it as something that I didn't understand and was glad to have experts in charge of making investment decisions for me. If Charlie or Lou thought Mercury was a great investment I am confident they would buy it on my behalf. We're partners in business not competitors. 6. CONCENTRATED PORTFOLIO. Mr. Munger, Mr. Simpson and Mr. Buffett's investments all have one thing in common. They believe in concentrating their portfolios. If you are confident enough to select 3 to 10 common stocks for the long term you too can compete against this distinguished group. If you need to diversify out of ignorance its best to own a low cost and tax efficient index fund. Mr. Munger took a poll of the audience and 90 percent owned fewer than 12 common stocks. Berkshire has 60 percent of its common stock holdings in 3 stocks. Wesco has 95 percent of its common stock holdings in just 3 stocks. 7. DON'T BELIEVE THE BERKSHIRE RUMORS. Mr. Munger said that Berkshire Hathaway is not buying REITS but Mr. Buffett was personally buying some. REITs are more suitable for personal investment because of the dividends. Munger teased Buffett saying that buying REITs was resorting to cigar butt investing and a need to support the lifestyle of his globetrotting wife. 8. GEN RE. Very happy with the way things are going with General Re. Cologne Re charge against earnings was a surprise and not an intentional deception by management.
- 股票期权。伯克希尔处理高管薪酬的方式很诚实——直接在利润表上确认为费用。收购通用再保险时,伯克希尔预先申报了 6300 万美元的薪酬费用,以便让股东了解盈利的真实成本。芒格先生认为自己是唯一公开反对那种用股票期权欺骗股东这种普遍做法的人。典型的股票期权计划是腐败的会计行为,跟旁氏骗局如出一辙。这是一种投资闹剧,凭空许诺高额利润,用后来投资者投的钱给早期投资者付回报。普通股票期权计划会从股东身上抽走 12% –14% 的利润。芒格先生认为会计行业过于妥协,应该像工程行业那样执行更高的标准。我们需要更好的准则。
- 年末现金。伯克希尔喜欢那些在年底有现金盈利的公司。芒格先生把这种偏好比作他一位朋友:这位朋友经营建筑设备公司,每年年底,他所有的年度利润都体现在应收账款和院子里的设备上。
- 基金会管理。一个字——荒唐。芒格先生把它比作疯帽匠的茶会。层级太多。雇顾问再来雇更多顾问。没有任何增值。
- 分析师覆盖。欢迎了 PaineWebber 的艾丽斯·施罗德,并借机向她提了些问题。她向股东保证,她没有受到任何特殊待遇。艾丽斯在文章中用到的信息,所有股东都能在年报里看到。伯克希尔在盘后把全部公开信息发布在互联网上,供所有感兴趣的人查阅,所以没有人拥有内幕信息。
- 意外险业务。竞争会越来越激烈。芒格先生把意外险业务比作逆流划船,但伯克希尔有一条装备精良的大船。
- GEICO 的竞争。芒格先生请卢·辛普森来介绍 GEICO 的竞争格局。他说在南加州,对手是 20 世纪保险公司和 Mercury 保险公司。在其他地区,是 Progressive,未来还可能有 AIG、GE(Colonial Penn)、State Farm 和 Allstate。未来五年生意会更难做,但芒格先生喜欢 GEICO 目前的发展态势。它是有线电视上最大的广告主。
- 疏忽之过。芒格先生说他们本该多买些可口可乐。一旦你知道那是个好主意,就不需要再多说了。伯克希尔的成功是用买可口可乐赚了多少来衡量的,但更该用“如果当初多买一些,能赚更多”来衡量。没有哪个管理团队会如此坦率地谈论自己的疏忽之过。
- 对喜诗糖果的贡献。伯克希尔对喜诗糖果的贡献就是不去管它。总部常常自以为最懂,结果把事情搞砸。伯克希尔不喜欢微观管理。
9. STOCK OPTIONS. Berkshire handles executive compensation the honest way by declaring it as an expense on the earnings statement. When Berkshire acquired Gen Re it declared upfront $63 million of compensation expenses to inform shareholders as to the true costs against earnings. Mr. Munger considers himself the sole voice against a widely used practice of deceiving the shareholders with stock options. The typical stock option program is corrupt accounting and is like a Ponzi scheme. An investment farce where high profits are promised from fictitious sources and early investors are paid off with funds raised from later ones. The average stock option program bleeds 12 –14 percent of profits from shareholders. Mr. Munger thinks the accounting profession bends too much and should have higher standards like the engineering profession. Better standards are needed. 10. YEAR-END CASH. Berkshire loves companies that have earnings at the end of the year in cash. Mr. Munger compared this desire with a friend who had a construction equipment firm that had all his annual earnings in accounts receivable and equipment in the yard at the end of the year. 11. FOUNDATION MANAGEMENT. One word for it – preposterous. Mr. Munger likens it to a mad hatter's tea party. Too many layers. Consultants hired to hire more consultants. No value added. 12. ANALYST COVERAGE. Welcomed Alice Schroeder of PaineWebber and took the opportunity to ask her some questions. She reassured shareholders that she wasn't given any special treatment. Information that Alice used in her writings is available to all owners in the annual reports. Berkshire releases all public information on the Internet after market hours for all interested parties so no one has inside information. 13. CASUALTY BUSINESS. It's going to get more competitive. Mr. Munger compared the casualty insurance business to rowing against a strong current but Berkshire has a very large well-equipped boat. 14. GEICO COMPETION. Mr. Munger called on Lou Simpson to explain GEICO's competition. He said in Southern California its 20th Century and Mercury. Elsewhere its Progressive and potentially AIG, and GE (Colonial Penn), State Farm, and Allstate. Business will be tougher in the next 5 years, but Mr. Munger likes what's happening at GEICO. It's the biggest advertiser on cable. 15. ERRORS OF OMISSION. Mr. Munger said they should have bought more Coke. Once you know it's a good idea you don't need to talk about it. Berkshire's success is measured by how successful they were buying Coke but should be measured by how much more successful they would have been if they bought more. No other management team would be so candid to talk about their errors of omission. 16. CONTRIBUTION TO SEE'S. Berkshire's contribution to See's Candies has been to leave it alone. Often Headquarters screws it up by thinking it knows best. Berkshire doesn't like to micro manage.
17\. 未来实现 15% 回报率的难度。由于规模庞大,伯克希尔未来很难超越市场表现。但芒格先生说,如果你理解某件事的难度,你就更有机会做成它。
18\. 加入标普 500 指数。伯克希尔被纳入该指数只是时间问题,而关键在于如何把一只换手率极低的股票加进去。
19\. 投资成功。要在投资中获胜,你需要了解并掌握世界上的许多主要模型,比如庞氏骗局。找到一位会为让你、作为客户,失望而感到担忧的投资经理。在管理和投资中,评估人性非常重要。
20\. 商学院应该先教零售业。芒格先生认为,商业教育应该从零售业开始。当查理和沃伦走进一家零售企业,比如汽车经销店,他们会立刻开始分析它。他们就是这么想的。
21\. 如何让你的人生变得更好。芒格先生信奉他的模型网格体系。他相信,让你的人生变得更好,你能做的最好的事情就是掌握人生的各个模型。
22\. 巴菲特基金会。芒格先生说,巴菲特夫妇去世后,每年需要支付的 5% 的捐赠份额不会影响伯克希尔·哈撒韦的正常运营,而且数额微不足道。无需担心巴菲特家族或芒格家族未来的影响。
23\. 精彩故事。芒格先生讲了许多精彩的故事。有几个是关于箭牌口香糖的,还有一个关于银矿公司的趣闻,这些公司一边靠银矿赚钱,一边通过欺诈股东牟利。另一个精彩的故事是关于一位投资经理,他最近通过出售自己的公司为自己赚了 1 亿美元,但并没有为他自己的客户提供良好服务。
总而言之,这是我参加过的最好的免费投资研讨会之一。诚实。直率。未经彩排。未经修饰。不推销任何东西。不购买任何东西。只是评估管理层的一个好方法。
你可以阅读文字记录,但你无法亲眼看到和亲耳听到那如同踢踏舞般的生动现场。这是一个我们所有人都能触及的伟大思想。按照大众的要求,明年芒格先生计划扩大会议规模。
补充一点:好吧,我必须承认,在西科金融股东年会之后,我做了一件事,其意义可能比向投资界最优秀的思想之一学习还要高。事实上,这可能是所有企业/制造工厂参观之旅中我经历过的最有趣的一次,并且希望还能再去一次。我参观了洛杉矶的喜诗糖果工厂。
生产经理赫苏斯·索里亚说,巧克力工厂参观只有几条规则。第一,你在工厂里可以品尝任何东西。第二,你不能带走任何东西。哇,这就像孩子进了糖果店。如果你看到下一季度喜诗糖果的利润明显下降,那你可以把这笔损失算在我头上。
17. DIFFICULTY OF ACHIEVING 15% RETURNS IN THE FUTURE. Because of its size Berkshire will have a difficult time achieving market-beating returns in the future. But Mr. Munger said that if you understand the difficulty of something you have a better chance. 18. S&P INDEX ADDITION. Just a matter of time before Berkshire is added and figuring out how to add a stock that has little shareholder turnover. 19. INVESTMENT SUCCESS. To win at investing you need to know and understand many main models of the world e.g. Ponzi scheme. Find an investment manager who is concerned about disappointing you, the customer. Evaluating human beings is important in management and investing. 20. BUSINESS SCHOOLS SHOULD TEACH RETAILING FIRST. Mr. Munger thinks a business education should start first with retailing. When Charlie and Warren walk into a retail business, like a car dealership, they immediately begin to analyze it. Its how they're wired. 21. HOW TO MAKE YOUR LIFE BETTER. Mr. Munger believes in his latticework of models. And he believes that the best thing you can do to make your life better is to master life's models. 22. BUFFETT FOUNDATION. Mr. Munger said that the 5% annual payout required after both Mr. and Mrs. Buffett deaths will not affect the normal operations of Berkshire Hathaway and will be insignificant. No need to worry about future family influences of the Buffett's or Munger's. 23. GREAT STORIES. Mr. Munger told many great stories. A few about Wrigley Chewing Gum and an entertaining one about silver mining companies that made money on silver and by shareholder fraud. Another great story of an investment manager who recently made $100 million for himself by selling his firm but had not served his customers well. All in all it was one of the best free investment seminars that I have ever attended. Honest. Straightforward. Unrehearsed. Unedited. Nothing to sell. Nothing to buy. Just a great way to size up management. You can read the transcript but you won't be able to see and hear the tap dancing. This is a great mind available to us all. Next year by popular demand, Mr. Munger plans to expand the meeting. A SIDE NOTE: Okay I have to admit that I did something after the Wesco Financial annual meeting that may rank higher than learning from one of the best minds in the investment business. In fact this may be the most fun of any business/manufacturing tour I have ever taken and hope to take again. I got a tour of See's Candy factory in Los Angeles. Jesus Soria, production manager, said there were only a few rules on the chocolate factory tour. One, you can taste anything while inside the factory. Two, you can't take anything with you. Wow. Talk about a kid in a candy store. If you see a noticeable dip in next quarters See's candy profits you can attribute the loss to me.
作为忠诚的股东,我几乎把所有产品都尝了个遍。这趟参观太棒了。耶稣(昵称“切威”)几乎能回答所有问题:包括竞争、分销、与其他子公司的协同效应、被伯克希尔收购前的生产情况、扩张计划、员工关系、损耗、缩水、制造流程、保质期和季节性工作量。任何参加西科金融股东大会的股东,都一定要每年参观一次这个生产基地。一场非凡的投资(和生活)研讨会之后,还有美食盛宴等着你。
期待明年见到你。
威利·旺卡
Being the loyal shareholder I am, I taste tested just about everything. What a tour. And Jesus (a.k.a. Chewy) was able to answer just about every question; including competition, distribution, synergies with other subsidiaries, production before Berkshire, expansion plans, employee relations, spoilage, shrinkage, the manufacturing process, shelf life, and seasonal workloads. An annual tour of this production facility is a must for any shareholder attending the Wesco annual meeting. An extraordinary investment (and life) seminar followed by a gastronomic delight. Hope to see you next year. Willy Wonka