泡沫.com

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Memo to:

Memo to:

Oaktree Clients

Oaktree Clients

From:

From:

Howard Marks

Howard Marks

Re:

Re:

bubble.com

bubble.com

爱德华·钱塞勒的《股市何以崩盘》一书,对金融投机史做了出色的梳理。书中讲述了“南海泡沫”的故事,为我想审视的当今某些现象提供了一个背景参照。

南海公司成立于 1711 年,目的是帮助英国政府去杠杆——它承接政府部分债务,再用股票发行所得来偿还。作为对王室提供这项服务的回报,公司获得了与南美西班牙殖民地通商的垄断权,以及在那里独家贩卖奴隶的权利。由于人们预期这些生意将带来巨额利润,公司股票需求强劲,尽管这些利润从未真正兑现。1720 年,投机狂潮席卷而来,股价一飞冲天。

艾萨克·牛顿爵士当时担任皇家铸币局局长,他和许多富有的英国人一样,投资了这只股票。股价从 1720 年 1 月的 128 英镑涨到 6 月的 1050 英镑。不过,在上涨初期,牛顿就意识到这轮行情的投机本质,卖出了自己价值 7000 英镑的股票。据报道,当被问及市场走向时,他回答说:“我能计算天体的运行轨迹,却算不出人们的疯狂。”

到 1720 年 9 月,泡沫破灭,股价跌至 200 英镑以下,比三个月前的高点下跌了 80%。然而,事实证明,尽管牛顿爵士早先看穿了泡沫,但和多年来众多投资者一样,他无法忍受身边的人大赚特赚带来的压力。他在高位重新买回股票,最终亏了 2 万英镑。即使是世界上最聪明的人之一,也逃不过这一堂关于重力的活生生的教训。

  • * *

从《股市何以崩盘》中可以清楚地看到,南海泡沫期间,投机行为的许多要素都已齐备。下面我引用书中的几段话,并指出其中与当今现象的相似之处:

“自利意识形态在 1690 年代中期危机中遭受重创后,已经恢复元气……其论点是:私人恶癖——贪婪、挥霍、虚荣、奢侈——能带来公共利益。”(听起来像是 1980 年代“贪婪即善”的合理化说辞。)

The book "Devil Take the Hindmost" by Edward Chancellor does an excellent job of chronicling the history of financial speculation. In doing so, it recounts the story of "the South Sea Bubble" and provides a backdrop against which I'd like to examine some of the events of today. The South Sea Company was formed in 1711 to help deleverage the British government by assuming some of the government's debt and paying it off with the proceeds of a stock offering. In exchange for performing this service for the Crown, the company received a monopoly for trading with the Spanish colonies in South America and the exclusive right to sell slaves there. Demand for the company's stock was strong due to the expectation of great profits from these endeavors, although none ever materialized. In 1720, a speculative mania took flight and the stock soared. Sir Isaac Newton, who was the Master of the Mint at the time, joined many other wealthy Englishmen in investing in the stock. It rose from £128 in January of l720 to £1,050 in June. Early in this rise, however, Newton realized the speculative nature of the boom and sold his £7,000 worth of stock. When asked about the direction of the market, he is reported to have replied “I can calculate the motions of the heavenly bodies, but not the madness of the people.” By September 1720, the bubble was punctured and the stock price fell below £200, off 80% from its high three months earlier. It turned out, however, that despite having seen through the bubble earlier, Sir Isaac, like so many investors over the years, couldn't stand the pressure of seeing those around him make vast profits. He bought back the stock at its high and ended up losing £20,000. Not even one of the world's smartest men was immune to this tangible lesson in gravity!

  • * *

It's obvious from “Devil Take the Hindmost” that many elements of speculative behavior were present during the South Sea Bubble. I'll cite some of its passages below and point out the parallels to today that I see: “The ideology of self-interest had recovered after the battering it received after the crisis of the mid-1690s ... its thesis [was] that private vices - avarice, prodigality, pride and luxury - produced public benefits.” [Sounds like the "greed is good" rationalization of the 1980s.]

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南海公司的成功引发了无数投机方案的讨论,其中一些可能纯属杜撰。“传说中最著名的泡沫公司,当属那个‘承办一项大有裨益却无人知晓其究竟的事业’的公司。”[我不明白它是做什么的,但没关系;只要告诉我名字就行,II.,或者光给个代码也许就够了。]

尽管像南海这样的公司毫无利润可言,它们却能通过以越来越高的价格发行股票来为自身运营融资。“这一计划内在的循环性使计算股票公允价值的理性方法变得难以捉摸。有人辩称,股价涨得越高,其实际价值就越大……‘自开天辟地以来,何曾有过这样的痴心妄想……按这种算法,任何人无论出多高的价购买都不会吃亏,因为他的利润将随他所付价格的上涨而成比例增加。’”[只要概念对了,就没有所谓过高的价格,而能在股价上涨时发行股票的能力会带来盈利。]

“亚当·安德森,南海公司的一位前出纳,后来声称许多股票购买者……明知其长期前景无望却依然买入,因为他们意在‘在拥挤的小巷里把股票转手给比他们更轻信的人’。”[博傻理论并非新鲜事物。]

“正如爱德华·沃德在他的诗作《南海歌谣》中所观察到的:

遵循理性法则者,少有人,

能靠南海饮食养得肥肥胖胖,

倒是那些毛头小子和不动脑筋的傻瓜,

才借此发家致富。”

[利润流向了那些不受理性或经验约束的人。]

罗伯特·迪格比写道:“南海公司始终是一个令人惊叹的源泉。英格兰唯一的谈资就是该公司的股票,它们在如此短的时间内为许多人带来了巨额财富。此外,值得注意的是贸易已完全停滞,泰晤士河畔停泊的一百多艘船只待售,资本所有者宁愿投机股票,也不愿从事自己的正常业务。”[公司的名字挂在每个人嘴边,它创造的财富成为头版新闻,普通百姓也愿意放弃本职工作投身其中……听起来是不是很耳熟?]

这份备忘录的其余部分,我将专门讨论在我看来无疑是另一场市场泡沫的现象。不过,在展开之前,我必须指出几点:首先,一如既往,我写的大部分内容并非原创;相反,我希望通过汇集多方观点来增加价值。其次,用一个词足以概括我近期对股市的谨慎态度:错了。尽管如此,我还是得承认我的负面偏见。

The success of South Sea spawned talk of any number of speculative schemes, some of which was probably apocryphal. “The most famous of the legendary bubble companies was that ‘for carrying on an undertaking of great advantage but no one to know what it is.’” [I can't understand what it does, but that's okay; just tell me the name, II. or maybe the symbol's enough.] Despite their lack of profits, companies like South Sea were able to finance their operations by issuing stock at higher and higher prices. “The circularity inherent in the scheme made a rational calculation of the shares' fair value difficult to compute. Some argued that the higher the shares rose, the more they were actually worth .... ‘Was there ever such a delusion from the beginning of the world ... according to this Way of Computing, no Person can Purchase at too high a Rate, since his Profit will increase in Proportion to the Price he gives.’” [There's no such thing as too high a price if the concept is right, and the ability to issue stock at rising prices will lead to profitability.] "Adam Anderson, a former cashier of the South Sea Company, later claimed that many purchasers of shares ... bought knowing that their long-term prospects were hopeless, since they aimed to get 'rid of them in the crowded alley to others more credulous than themselves.'" [The greater fool theory is nothing new.] “As Edward Ward observed in his poem ‘A South Sea Ballad’: Few Men who follow Reason's Rules, Grow fat with South-Sea Diet, Young Rattles and unthinking Fools Are those that flourish by it.” [The profits went to those unrestrained by reason or experience.] Robert Digby wrote “The South Sea Company is continually a source of wonderment. The sole topic of conversation in England revolves around the shares of the Company, which have produced vast fortunes for many people in such a short space of time. Moreover it is to be noted that trade has completely slowed down, that more than one hundred ships moored along the river Thames are for sale, and that the owners of capital prefer to speculate on shares than to work at their normal business.” [The name of the company was on everyone's lips, the fortunes it created were front-page news, and the average Joe was willing to give up his day job to participate ... sound familiar?]

I will devote the rest of this memo to what certainly seems to me to be another market bubble. Before doing so, however, I must point out a few things: First, as usual, little that I will write will be original; instead, I hope to add value by pulling together ideas from a number of sources. Second, a single word suffices to describe my recent caution regarding the stock market: wrong. Nevertheless, I'll admit my negative bias and

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2000 Oaktree Capital Management, L.P.

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我发现熊市的论据令人信服,而牛市的说法太过乐观,于是接着探讨了随着我们迈入新千年,技术对市场的影响。简而言之,我认为科技、互联网和电信股票市场过热、投机过度的证据压倒性地充分,与过往的狂热现象有着惊人的相似之处。

the fact that I have found the bears convincing and the bulls Pollyanna, and then move on to discuss the effect on the market of technology as we move into a new millennium. In short, I find the evidence of an overheated, speculative market in technology, Internet and telecommunications stocks overwhelming, as are the similarities to past manias. 

改变世界——当然,围绕科技、电子商务和电信股票的轩然大波,全都源于这些公司改变世界的潜力。我毫不怀疑,这些变革正在彻底改造我们所熟知的生活,也必将让世界变得与几年前几乎面目全非。挑战在于弄清楚谁是赢家,以及它们今天的一块价值究竟几何。

左图显示的,是一个被认为有能力改变世界的行业里龙头公司的股价表现。正因如此,其股价走出了爆炸式的上涨轨迹,这已是科技创新者的典型模式。当年的预测没有错:这个行业确实改变了世界,而这家公司正是其中最大的赢家。

这个行业是无线电。20 世纪 20 年代,人们预期它会改变世界,它也确实做到了。它摆脱电线的通信能力,把娱乐带进了千家万户,催生了电子广告和事件的实时播报。这家公司是 RCA,作为行业领袖,其股价从 1927 年年中的 8 美元涨到 1929 年年中的 114 美元。

股价上涨虽有一部分来自它所搭乘的市场大牛市,但肯定也有一部分源于对其潜力的高估。大崩盘开始后,RCA 的股价在三年内从 114 美元的高点跌到 2.5 美元。这场毁灭性下跌可以归咎于大萧条,但值得注意的是,即便在 1929 年高点过去 25 年后——那时大萧条和二战早已结束,战后复苏正在进行——RCA 的股价仍未回到当年高点三分之一的水平。时代、行业和公司如今当然大不相同,但这不免让人怀疑,投资者是不是又在为改变世界的能力付出过高的价钱。

Changing the world -- Of course, the entire furor over technology, e-commerce and telecom stocks stems from the companies' potential to change the world. I have absolutely no doubt that these movements are revolutionizing life as we know it, or that they will leave the world almost unrecognizable from what it was only a few years ago. The challenge lies in figuring out who the winners will be, and what a piece of them is really worth today. The graph at the left shows the stock price performance of the leading company in an industry that was thought capable of changing the world. For that reason, the stock followed the explosive price pattern that has become typical for technological innovators. The predictions were correct: the industry did change the world, and the company was its big winner. The industry was radio. In the 1920s it was expected to change the world, and it did. Its ability to communicate without wires created entertainment in the home, electronic advertising and the live delivery of events. The company was RCA, and as the industry leader its stock rose from $8 in mid-1927 to $114 in mid-1929. While part of the stock's appreciation was due to the market boom in which it shared, certainly part was also due to an overvaluation of its potential. After the onset of the Great Crash, RCA's stock fell from that high of $114 to $2½ within three years. The Depression can be blamed for some of this decimation, but it is worth noting that even 25 years after the 1929 peak, when the Depression and World War II were well over and the post-war recovery was underway, RCA's stock had yet to get back to a third of its earlier high. The times, the industries and the companies are certainly different today, but it makes one wonder whether investors aren't again overpaying for the ability to change the world.

同样,《财富》杂志最近一篇文章提到,沃伦·巴菲特曾指出,飞机和汽车曾被预期改变世界,也的确做到了……但这两者的制造商如今几乎都已消失。很少有事物像航空业那样对世界产生如此巨大的影响,但自其诞生至 1992 年,整个航空业的累计利润竟然为零!

Similarly, a recent article in Fortune reported Warren Buffet's observation that airplanes and automobiles had been expected to change the world and did ... and almost all of the manufacturers of both are now gone. Few things have had the impact on the world that aviation did, but from its founding through 1992, the cumulative profit of the airline industry was zero!

2000 年橡树资本管理有限合伙公司

2000 Oaktree Capital Management, L.P.

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像往常一样,巴菲特把话说得再简洁不过:“投资的关键不在于评估某个行业将对社会产生多大影响,或它会增长多少,而在于确定一家公司的竞争优势,尤其是这种优势的持久性。拥有宽广、可持续护城河环绕的产品或服务,才是能为投资者带来回报的。”此句为重点标注。(三年前,人人都想成为沃伦·巴菲特,或至少读读关于他的书。如今,他看似错过了科技浪潮,他和他的投资方法被网络一代斥为过时。)

As usual, Buffet puts it as succinctly as anyone could: “The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors.” (Emphasis added) (Three years ago, everyone wanted to be Warren Buffet, or at least read books about him. Now, appearing to have missed out on the technology movement, he and his investment approach are dismissed as passe by the dot-com gang.) 

改变命运——在南洋泡沫时期,如上所述,人们出售船只,拥有资本的人从工人摇身一变成为投资者。如今,互联网商业革命同样在改变人们的生活,这形成了惊人的相似一幕。当然,我们知道,成千上万的美国人已成为全职或兼职的在线交易者。文章描述许多人试图“顺应热门股票的潮流”,从中获利,但几乎看不出他们了解是什么让公司成功或股价上涨(甚至不知道他们投资的某些公司是做什么的)。12 月 7 日的《华尔街日报》援引一个人的例子,他在此前五个月全职交易一只股票——CMGI,一家投资互联网企业的公司;他甚至不知道这家公司首席执行官的名字。

同样引人注目的是,这场革命对商业教育和年轻人职业生涯的影响。11 月 28 日《纽约时报》头版文章报道,许多商学院的申请人数持平或下降,美国人参加 GMAT 考试的人数大幅减少,不少 MBA 学生在第一年后辍学,投身热门领域。正如一位创业学教授告诉我的,未来一两年内,所有电子商务的商机都会被抢占;学生们不敢冒险留在学校里,眼睁睁看着别人实践自己的想法。五年前,新晋 MBA 的热门领域是投资银行业。现在,我听说投行连顶尖学生来参加面试都招不到,招募目标难以完成。

向高变动领域流动的压力巨大,人们纷纷屈服。投资行业的每个人都知道(或听说过)某个人今年通过互联网初创公司投资赚了数亿美元(或十亿美元)。可以想象,这让那些毕生积累财富的并购专家感到自己相形见绌。私募股权公司正涉足更早期阶段的公司,包括互联网创业公司。11 月 30 日,《华尔街日报》一篇关于并购专家转投风险投资公司的文章提到,一位 KKR 合伙人辞职正是为了做这件事。

反过来,风险投资家和科技专家也在转向互联网公司。一个标志性迹象是,连更成熟的技术公司都难以留住人才——微软首席财务官最近辞职,加入一家光纤公司。记住,微软上市已有 17 年;淘金热在老牌公司那里早已结束,一夜暴富的机会也已过去。就连投资银行家也在转行;12 月 14 日,《纽约时报》一篇相关文章的标题是:“华尔街现金充裕,却也嫉妒得眼红。”一位哈佛商学院教授曾……

Altered lives -- During the South Sea bubble, as described above, boats were put up for sale and people with capital shifted from being workers to being investors. In a striking parallel, the Internet-commerce revolution is also changing lives. Of course, we know that thousands of Americans have become on-line traders either full- or part-time. Articles describe people who are trying to "ride the trend" of hot stocks and benefit from their momentum, but there's little indication that they have any idea what makes companies do well or stocks go up (or even what some of their companies do). The Wall Street Journal of December 7 cited an individual who has spent his full time in the prior five months trading the stock of one company, CMGI, which invests in Internet ventures; he doesn't know the CEO's name. Also striking is the effect this is having on business education and young careers. A front-page article in the New York Times of November 28 reported that applications at many business schools were flat or down, the number of Americans taking the GMAT exam was down sharply, and not-insignificant numbers of MBA students were dropping out after the first year to join the hot fields. As a professor of entrepreneurship told me, all of the e-commerce claims will be staked out in the next year or two; students can't risk staying in school and seeing someone else act on their ideas. Five years ago, the hot area for new MBAs was investment banking. Now, I hear, investment banks can't get the top students to sign up for interviews and are having trouble meeting their recruiting goals. The pressure to move toward the high-change areas is great, and people are succumbing. Everyone in the investment profession knows (or knows of) somebody who has made hundreds of millions (or a billion) this year on a dot-com investment. One can imagine that this makes the buyout specialists who built fortunes over a lifetime feel like underachievers. Private equity firms are getting involved in companies at earlier stages, and with the dot-coms. On November 30, a Wall Street Journal article about defections of buyout specialists to venture capital firms cited a KKR partner who had resigned to do just that. Venture capitalists and technologists, in turn, are moving to Internet firms. As a sign that it's even becoming hard for more mature technology firms to hold onto people, the CFO of Microsoft recently quit to join a fiber-optic company. Remember, Microsoft has already been public 17 years; the gold-rush is over at the established firms, and the overnight fortunes have been made. Even investment bankers are in transit; on December 14, a New York Times article on the subject was headlined “Wall St. Is Flush With Cash But Also Green With Envy.” A Harvard Business

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有位教授恰当混合隐喻,将高管们涌向互联网相关企业的热潮比作“追逐金罐的海啸般人群”。

School professor aptly mixes his metaphors, likening the rush of executives to Internet-related ventures to “a tsunami of people chasing a pot of gold.” 

风险投资的诱惑——最近,我在芝加哥大学商学院为三个创业金融班级讲授了不良债务投资的案例。半数学生的反应很简单:既然能在风险投资中赚到 100% 的回报,何必满足于每年 20%-25% 的收益呢?

风险投资不仅吸引着年轻商界人士,也在投资界引发强烈关注。一位大学财务主管告诉我,他们学校通过一家风险基金对雅虎投资的 2.9 万美元,已增长到 5400 万美元(若未卖出,今日价值将超过两倍)。既然如此,何必还要做其他投资呢?!

然而,在我们屈服于这种逻辑之前(也暂且别急着去创立 OCM 风险投资基金),我们应当先审视一下风险投资短暂历史中的数据。

The lure of venture capital - I recently presented the case for distressed debt to three classes in entrepreneurial finance at the University of Chicago Graduate Business School. The response of half the students was simple: Why settle for 20-25% per year when you can make 100% in venture capital? Just as venture capital is attracting young businesspeople, it is also turning heads in the investment community. One university treasurer told me his school's $29,000 investment in Yahoo! via a venture fund grew to $54 million (and would be more than twice that today if it hadn't been sold). Why do anything else, indeed?! Before we succumb to this reasoning, however, (and run out to start the OCM Venture Capital Fund), we should first review the data concerning venture capital's brief history. 

1984 年至 1989 年间募集的基金,有限合伙人的回报率中位数在 7.5% 到 15.1% 之间。1990 年至 1994 年间募集的基金,这一数字在 20.4% 到 29.7% 之间。这些回报算是不错,但典型的风险投资家在那段时期绝对没捞到什么大便宜。几乎每一年募集的基金中,有四分之一或更多,回报率从 10% 一路下滑到负值区间。

For funds raised between 1984 and 1989, the median return to Limited Partners ranged from 7.5% to 15.1%. For funds raised between 1990 and 1994, it ranged from 20.4% to 29.7%. These are healthy returns, but certainly the typical v.c. investor enjoyed no bonanza in that period. A quarter or more of the funds raised in almost every year provided returns ranging downward from 10% to negative territory.

只有 20 世纪 90 年代中后期创立的基金,其回报才如此令人瞠目。从 1994 年开始的每一个年份,至少有一只基金的年度回报率超过 200%。然而,1994 年至 1999 年间成立的基金,迄今的中位回报率仅为 0% 至 33.7%(尽管可以说现在还言之尚早)。

It's only for funds started in the mid-to-late 1990s that the returns have been so eyepopping. For each vintage year beginning in 1994, there has been at least one fund with a return above 200%/year. And yet, the median returns thus far for vintage years between 1994 and 1999 range only from zero to 33.7% (although it can be argued that it's still early).

虽然很难说哪一年能算风险投资的“典型”年份,但 1994 年算是个不错的候选。当时成立的基金到现在已有五年,有足够时间让投资的公司开花结果、走向市场。而且,环境确实相当有利。事实上,1994 年表现最好的基金迄今每年回报率达 235%,平均基金回报率也有 45%,这数字相当亮眼。但平均值往往有欺骗性,这数字显然被最优秀的几只基金拉高了。中位数基金的年回报率只有 22.5%。按定义,一半基金的年回报率低于此数,而垫底四分之一基金的回报率在 6.4% 到负 13.2% 之间。

While it's hard to settle on a "typical" vintage year for venture capital, 1994 is a reasonable candidate. Its funds are five years old, so there has been time to bring companies to fruition and to market. And certainly, the environment has been positive. In fact, 1994's top fund has returned 235%/year so far, and the average fund has returned 45%/year, an impressive figure. But averages can be deceiving, and this one has certainly been pulled up by the best performers. The median fund is up only 22.5%/year. Half the funds have annual returns below that (by definition), and the returns in the bottom quartile range from 6.4% to minus 13.2%.

近几年的情况大同小异(虽说现在就谈结果还为时过早):大赢家表现惊人,平均下来还算不错,但远非普遍成功。

The recent years all show similar patterns (although it's too early for meaningful results to be in): phenomenal for the big winners, good on average, but certainly not universally successful yet.

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看完了历史数据,未来会怎样?当然,风险投资基金正“火得一塌糊涂”:它们就是那些可能改变世界的公司必经的收费桥。但这是否意味着它们如今就是好投资?

我强烈认为,再好的投资机会,也会被供需关系的错配搞砸。钱太多,好点子太少,结果就是条件苛刻、买入价格过高。在我看来,风险投资的眼前前景值得打个问号,原因如下:

  • 近期“亮眼”回报点燃的狂热情绪,
  • 因此,海量资金涌向风投领域寻找归宿,
  • 风投公司在新基金里吸纳的资金额越来越大,
  • 创业者相对风投的议价地位增强,
  • 因此,风投公司之间不得不仓促抢投,
  • 初级合伙人轻易就能离开原公司自立门户,
  • 风投相对其投资人的议价地位增强,
  • 因此,风投公司能提高业绩提成比例。

以我的经验,大笔、低风险的钱往往来自这样的时机:最近业绩惨淡、资金稀缺、投资人缩手缩脚、人人喊“没门!” 而如今,风投的辉煌业绩占据头条,钱遍地都是,投资人信心爆棚,口头禅变成了“当然行!”

在这种背景下,特别值得注意的一点是,1994 年,如果有人回头看 1981 年至 1992 年间成立的风投基金,会发现只有一年份的平均净回报超过 12%,十二个年份里有九个的平均回报只有个位数。尽管当时业绩不温不火,还是有少数有远见的投资人愿意向风投基金投入 78 亿美元,正是他们在赚取我们今天看到的回报。反观 1998 年,近几年成立的顶尖基金取得 200% 以上的回报,刺激投资人投入了超过三倍的资金:261 亿美元。如今你只听到投资人想往风投里投更多钱,却挤不进最好的基金。未来回报意味着什么,留给您自己去推想。

Having reviewed the historic data, what can we say about the future? Certainly, the venture capital funds are "where it's at": the toll bridge through which world-changing companies are likely to pass. Does that mean they're a good investment today? I feel strongly that no investment opportunity is so good that it can't be screwed up by the wrong relationship between supply and demand. Too much money for too few ideas can mean ruinous terms and purchase prices that are too high. To my mind, the immediate outlook for venture capital is called into question by:

  • the ardor that has been ignited by recent “headline” returns,
  • thus the huge amount of money looking for a home in ventures,
  • the expanded amounts that v.c. firms are accepting in their new funds,
  • the strengthened negotiating position of entrepreneurs relative to venture capitalists,
  • thus the need among v.c. firms to compete in haste to make investments,
  • the ease with which junior members can leave v.c. firms to start their own funds,
  • the strengthened negotiating position of venture capitalists relative to their investors, and
  • thus the ability of v.c. firms to raise their incentive fee percentage.

In my experience, the big, low-risk profits have usually come from investments made at those times when recent results have been poor, capital is scarce, investors are reticent and everyone says “no way!” Today, great results in venture capital are in the headlines, money is everywhere, investors are emboldened and the mantra is “of course!” In this context, it's very much worth noting that in 1994, someone looking at venture funds formed from 1981 to 1992 would have seen only one vintage year with an average net return above 12%, and nine out of twelve years with single digit average returns. Despite the lukewarm results as of that date, a few forward-looking investors were willing to commit $7.8 billion to venture capital funds, and it is they who are earning the returns we see. In 1998, on the other hand, the 200%+ results on the top funds formed in recent years egged investors on to commit more than three times that amount: $26.1 billion. Today one hears only that investors want to put more into venture capital but can't get access to the most desirable funds. I'll leave it to you to deduce the implications for future returns. 

IPO 的角色:一场“狂热中的狂热”已在高科技投资领域腾飞,并围绕首次公开募股展开。过去,新股发行必须定出能卖得出去的价格,而首次涉足公开股票市场的公司,只能指望投资者愿意出个公道的价钱。如今,投资者笃信,在新股发行时买入——按创始人愿意卖出的价格——就是捞快钱的捷径。而迄今为止,确实如此。

据报道,1999 年的新股平均发行时间大概在六个月左右,目前成交价较发行价高出约 160%(是次佳年份平均涨幅的四倍)。举例来说,12 月 8 日的《华尔街日报》报道了 Akamai 公司的案例,该公司于 10 月 29 日以每股 26 美元的价格上市,当天收盘报 145 美元,市值达 130 亿美元。“十四个月前……它绝不可能获得这样的反响,”《华尔街日报》补充道,“它当时还不存在。”Akamai 的股价

The role of the IPO: A “mania-within-a-mania” has taken flight in the high-tech investment world, and it surrounds Initial Public Offerings. In years past, new issues had to be priced to sell, and companies accessing the public equity market for the first time had to hope they could get investors to pay a fair price. Now, investors are sure that buying stock on a new issue - at the price the founders are willing to sell at - is the ticket to easy money. And to date it has been. It is reported that the average new issue of 1999, which on average is probably about six months old, is selling roughly 160% above its issue price (for four times the average gain in the next-best year). For an example, The Wall Street Journal of December 8 described the case of Akamai, which went public on October 29 at a price of $26. It closed that day at $145, for an equity market value of $13 billion. “Fourteen months earlier, ... it could never have gotten such a reception,” The Journal added. “It didn't exist.” Akamai's price

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今天股价已涨到 328 美元,市值随之达到 290 亿美元。(顺便说一句,1999 年前九个月,Akamai 在 130 万美元销售额的基础上亏损了 2800 万美元。)

参与首次公开募股的能力已成为一项重大福利。投资银行通过向富人承诺提供新股配售,来与其他资金管理机构竞争。科技公司则将新股分配给客户,以此巩固业务关系。

和往常一样,我觉得投资者并没有想清楚这件事。Akamai 的首次公开募股定价仅为首日收盘价的 18%。那么要么是(a)创始企业家和投资者以低于公允价格 82% 的价格抛售了股票(还有谁会比他们更了解情况呢?),要么是(b)市场错了。发行人很可能故意压低发行价,目的是让首日上涨制造“热度”,从而让(1)公司能够通过增发股票来弥补亏损、支撑扩张,(2)创始人得以出售手中剩余的股份。我敢肯定这里面有这种因素在起作用,但占多大比例?如果 145 美元的收盘价是“合理”的,那么 Akamai 以 26 美元的价格卖出 800 万股,等于在首次公开募股中白扔了近 10 亿美元。

再者,每一只新股发行前做了多少尽职调查?做调查的人经验如何?他们使用的估值标准有多严格?当锁定期结束,创始企业家和风险投资家开始抛售仍持有的 80% 到 90% 的股票时,交易后的股价能撑得住吗?当用来吸引员工、支付服务供应商的期权开始行权、股票被抛售时,又会发生什么?当股票供给增加五倍或十倍时,供需会决定什么价格?

如今,公司的成立和初创融资似乎不再围绕公司盈利潜力来讨论,而是盯准首次公开募股的可能时机和定价。迈克尔·刘易斯的新书《新新事物》讲述了风险投资家吉姆·克拉克(硅谷图形、网景、Healtheon 的创办人)的职业生涯,书中清楚地表明,在许多情况下,如今的企业家不再像过去那样按“想法/创业/公司”的思路走,而是“想法/创业/首次公开募股”。套现过去是成功创建公司的成果,现在却常常成了目的本身。首次公开募股才是“那件事”。

is $328 today, bringing its market capitalization to $29 billion. (By the way, in the first nine months of 1999, Akamai lost $28 million on $1.3 million of sales.) The ability to participate in IPOs has become a major perk. Investment banks compete with other money managers by promising wealthy individuals allocations in their IPOs. Technology companies allocate IPO shares to their customers as a way to cement business relationships. As usual, I don't think investors are thinking this through. The Akamai IPO was priced at 18% of the first day's closing price. So either (a) the founding entrepreneurs and investors sold it 82% below its fair price (and who would know better than they would?) or (b) the market's wrong. It may well be that issuers intentionally underprice their offerings so that the first day's rise will create the "buzz" that will enable (1) the companies to finance their losses and their expansion through additional stock issuance and (2) the founders to sell their remaining shares. I'm sure some of that is at work here, but how much? If the closing price of $145 was "right," Akamai left almost $1 billion on the table in the IPO by selling eight million shares at $26. Further, how much due diligence is being done on each new issue? How experienced are the people doing it? How strict are the valuation parameters they're using? How will the post-deal prices hold up when the lock-up periods end and the founding entrepreneurs and venture capitalists start selling the 80-90% of the stock that they still own? And what will happen when the options used to attract employees - and to pay service providers begin to be exercised and the shares sold? What price will supply/demand dictate when the supply of stock increases five or ten times? Today, it seems companies are formed and start-up financing is raised not through discussions of the companies' profit potential, but with reference to the possible timing and pricing of an IPO. The recent book "The New, New Thing" by Michael Lewis, about the career of venture capitalist Jim Clark (Silicon Graphics, Netscape, Healtheon), makes it clear that in many cases, today's entrepreneur isn't thinking idea/startup/company as might have been the case in the past; rather, it's idea/startup/IPO. Cashing in used to be the result of successful company-building. Now it's often the end in itself. It's the IPO that's “the thing.” 

这些公司靠什么赚钱?——许多新公司确实有绝佳的赚钱点子,但人们有理由怀疑这些点子是否真能奏效,各“版图”(这是互联网圈对细分商业领域的叫法)内的竞争会如何演变,利润能否真正落袋,以及这些利润是否足以支撑当前的股价。我想没人会否认,创新并改变世界是一回事,而赚钱完全是另一回事。未来的商业格局会变,意味着并非所有老规矩都还适用。但另一方面,利润来自收入大于支出,这一点我看是不会变的。下面我只挑三个我对其盈利能力存疑的领域来谈谈。

How will the companies make money? -- Many of the new firms have great ideas for making money, but it's appropriate to wonder whether they'll work, how the competition in each “space” (that's the dot-com term for a business niche) will develop, whether profits will materialize, and whether they'll be sufficient to justify today's stock prices. I don't think anyone would disagree that it's one thing to innovate and change the world and another thing entirely to make money. Business will be different in the future, meaning that not all of the old rules will hold. On the other hand, profits come from taking in more in revenue than you payout in expense, and I don't think that's going to change. I'll highlight below just three of the areas in which I have questions about profitability.

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首先,互联网和电商公司能否为其产品收取足够高的价格来盈利?《纽约时报》(10 月 14 日)和《华尔街日报》(7 月 28 日)的头版文章讨论了这样一个事实:互联网上的许多服务都是免费的。几十年前,商家发现降低价格能卖出更多商品。互联网公司则更进一步:如果免费赠送,它们还能卖出更多东西。正如 Egreetings Network 的首席执行官所说,“给贺卡收费是个小主意。免费赠送才是真正的大主意。”一位风险投资家说,“……这是互联网上铁一般的事实:人们期望很多东西都是免费的。如果你不免费提供,总会有别的初创公司去做。”

互联网公司正在免费提供传真、长途电话、音乐、网络浏览器,甚至互联网接入服务本身。“每增加一个用户的边际成本几乎为零,”一位风险投资家说。在我看来,麻烦在于边际收入恰好也是零。显然,这些公司免费提供服务是为了吸引流量、早早抢占市场份额和/或出售广告位。利润是否会随之而来,远非显而易见。

读上面提到的文章时,我想起了父亲在我小时候讲的一连串经典笑话:

“我卖什么都亏钱。”

“那你怎么维持生意?”

“靠走量赚回来。”

“我卖什么都亏钱。”

“那你怎么维持生意?”

“我星期天关门。”

“我按成本价卖所有东西。”

“那你怎么维持生意?”

“我低于成本价进货。”

盈利之谜在这一领域极为突出。我确信有些公司能解开它——但绝非全部。

其次,电商公司的商业模式有多大可行性?这听起来像远古历史,但我似乎记得,在网络空间做生意曾被预言将消除对传统广告的需求,“虚拟库存”预计会取代装满商品的实体仓库。现在我们读到亚马逊在仓库上投入巨资,媒体广告位高价位售罄,因为互联网公司在激烈竞标。EToys 将不开设门店只拥有仓库,但玩具反斗城的门店除了外表装饰漂亮的仓库还能是什么?Webvan 集团通过互联网销售杂货,省去门店成本却提供免费配送。然而,根据 12 月 15 日《华尔街日报》的报道,“截至 9 月 30 日,Webvan 的平均订单规模为 72 美元——太小,不足以消化送货上门的成本。事实上,在 1999 年头九个月,Webvan

First, will the Internet and dot-com companies be able to charge enough for their products to make money? Front page articles in The New York Times (October 14) and The Wall Street Journal (July 28) discussed the fact that many of the Internet's offerings are free. Decades ago, merchants discovered that they could sell more if they cut prices. The Internet firms have taken that one step further: they can move even more merchandise if they give it away. As the CEO of Egreetings Network says, “Charging for [greeting] cards was a small idea. Giving them away is a really big idea.” Says a venture capitalist, “.... it's a fact of life on the Internet: People expect a lot of things for free. And if you don't give it away, some other start-up will.” Internet firms are giving away faxes, long-distance phone calls, music, web browsers and even Internet service itself. "The marginal cost of adding another user is practically zero," says one venture capitalist. The trouble as I see it is that the marginal revenue is exactly zero. Obviously, these firms are giving their services away in order to build traffic, tie up market share early and/or sell advertising space. It's far from clear that profits will follow. As I read the articles mentioned above I was reminded of a great series of jokes my father told when I was young: “I lose money on everything I sell.” “Then how do you stay in business?” “I make it up on volume.” “I lose money on everything I sell.” “Then how do you stay in business?” “I'm closed Sundays.” “I sell everything at cost.” “Then how do you stay in business?” “I buy below cost.” The riddle of profitability is very much present in this area. I'm sure some firms will solve it - but far from all of them. Second, how practical are the business models of the dot-com firms? It seems like ancient history, but I seem to remember that doing business in cyberspace was going to eliminate the need for conventional advertising, and “virtual inventories” were expected to replace brick-and-mortar warehouses filled with merchandise. Now we read about the huge sums Amazon.com is spending on warehouses, and media advertising is sold out at high prices because the Internet firms are bidding for it so aggressively. EToys will do business without stores and will just own warehouses, but what is a Toys 'R' Us store other than a warehouse with the front prettied up? Webvan Group sell groceries over the Internet, saving on store costs but providing free delivery. According to the December 15 Journal, however, “as of Sept. 30, Webvan's average order size was $72 -too small to absorb the costs of home delivery. For the first nine months of 1999, in fact, Webvan

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营收仅 420 万美元,却亏损 9500 万美元。”最后,竞争会产生什么影响?这需要时间,且会面临巨大的自我蚕食问题,但最终各领域的现有企业都会行动起来,捍卫自己的业务,抵御电商公司的冲击。美林咬紧牙关,决定让客户能够上网交易,以此应对 E*Trade。艾伯森和克罗格已宣布,将推出实验性的送货上门系统,而不是让 Webvan 这样的公司抢走杂货业务。12 月 17 日的《洛杉矶时报》报道称,玩具反斗城和沃尔玛已开设网上购物网站,与 EToys 竞争(EToys 的股价已从三个月前的高点下跌 70%,市值蒸发 71 亿美元)。网络公司会抢先进入市场,分得一杯羹,并推高传统企业的成本,但它们将面临现有企业为生存而战的坚决竞争。

即便只在网络公司内部,竞争也必然拖累并限制盈利能力。如今大多数电子商务公司,顶多能夸耀自己进入得早、市场份额领先(即所谓的“先发优势”)。但很少有专利保护、有意义的产品差异化或其他实质性进入壁垒。这些公司不能指望品牌忠诚度,因为关键在于低价。总有人会在暗中伺机降价(甚至降到零)来抢市场份额,而鉴于网上获取信息之便,消费者总能立刻找到最低价。地理位置无关紧要,因为在网络空间里,人人都无处不在。我认为诸如此类的因素,很可能让盈利变得遥不可及、转瞬即逝。

had a $95 million loss on revenue of just $4.2 million.” Lastly, what will be the effect of competition? It will take time, and there will be big cannibalization issues, but eventually the incumbents in each area will move to defend their businesses against the e-commerce firms. Merrill Lynch bit the bullet and decided to enable customers to trade on line as a response to E*Trade. Albertson's and Kroger have announced that they'll mount experimental home delivery systems rather than let firms like Webvan have the grocery business. The December l7 L.A. Times reported that Toys 'R' Us and Walmart had opened online shopping sites in competition with EToys. (EToys' stock is now off 70% from its high three months ago, wiping out $7.1 billion of market value). Dot-com companies will get there early, make inroads and drive up costs for the conventional firms, but they will face determined competition from incumbents fighting for their lives. Even among just the dot-coms, competition is bound to delay and limit profitability. Most of today's e-commerce companies can, at best, boast of early entry and leading market share (the so-called "first-mover advantage"). Rarely is there patent protection, meaningful product differentiation or other substantial barriers to entry. The companies can't count on brand loyalty, because it's all just about low price. There'll always be someone waiting in the wings to cut price (perhaps to zero) for market share, and given the ease of gathering information on the Web, consumers will always be able to immediately find the lowest price. Location won't matter, because in cyberspace, everyone is everywhere. I think factors like these are likely to render profitability elusive and transitory. 

这些公司值多少钱?——归根结底,这才是问题的核心。仅仅买下一家好点子公司的股票,甚至是一家好企业的股票,远远不够。你必须以一个合理的价格(或者,最好是捡到便宜的价格)买入才行。

关于新上市公司的估值,人们已经写下了数不清的文字。为《纽约时报》的时间胶囊栏目,大卫·莱特曼整理了一份清单,题为“公元 3000 年的人们应该知道的十件事”。作为时代的标志,其中一条是:“如果你想要十亿美元,你只需要想出一个词,然后加上 dot com 就行。”

What are the companies worth? - Eventually, this is what it comes down to. It's not enough to buy a share in a good idea, or even a good business. You must buy it at a reasonable (or, hopefully, a bargain) price. Vast amounts of ink have been devoted to the valuations being put on the new companies. For The New York Times's time capsule, David Letterman compiled a list of The Top 10 Things People in the Year 3000 Should Know About Us. As a sign of the times, he included “If you wanted a billion dollars, all you had to do was think of a word and add dot com.” 

Priceline.com 这家以拍卖折扣机票为业务的公司(第三季度销售额 1.52 亿美元,净亏损 1.02 亿美元)市值达 75 亿美元,而联合航空和大陆航空(销售额 71 亿美元,盈利 4.69 亿美元)合计市值仅 73 亿美元。

Priceline.com, which auctions off discount air tickets, (September quarter sales of $152 million, net loss of $102 million) has a market capitalization of $7.5 billion, while United and Continental Airlines ($7.1 billion sales, $469 million earnings) are worth a combined $7.3 billion.

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Webvan 集团于 1999 年起步,在 9 月这个季度营收为 380 万美元,盈利 35 万美元。当前股市给它的估值高达 73 亿美元。

Webvan Group, which started up in business in 1999, had sales of $3.8 million and a $350,000 profit in the September quarter. The stock market currently values it at $7.3 billion.

12 月 9 日,VA Linux 以每股 30 美元上市,当天暴涨 698% 至 239 美元,市值达到 95 亿美元,相当于苹果的一半。截至当时,该公司 1999 年的销售额为 1770 万美元,亏损 1450 万美元(而苹果最近十二个月的利润为 6 亿美元)。(VA Linux 打破了首日涨幅纪录,此前的纪录由 theglobe.com 自 1998 年 11 月保持,该公司首日股价从 4.5 美元上涨 606% 至近 32 美元,如今已跌至 8 美元。)

On December 9, VA Linux went public at $30 and soared 698% that day to $239, for a market value of $9.5 billion, half that of Apple. To that date, the company's 1999 sales were $17.7 million and it had lost $14.5 million (versus Apple's profit of $600 million in the most recent twelve months). (VA Linux broke the record for an opening day rise. It had been held since November 1998 by theglobe.com, whose stock rose 606% on the first day, from $4½ to almost $32. Now it's at $8.)

在非互联网科技公司中,雅虎市值达到 1190 亿美元,超过通用汽车和福特之和。按当前股价 432 美元计算,其 1999 年预估盈利的市盈率刚过 1000 倍。美国在线目前的交易价格约为本财年(截至 6 月)预期盈利的 250 倍,思科的市盈率则超过 100 倍。嘉信理财(Charles Schwab)在新纪元券商中看似赢家,按 1999 年预估盈利计算市盈率为 54 倍,是高盛市盈率的三倍。据《巴伦周刊》报道,纳斯达克指数市盈率在 11 月突破 170,到年底可能达到 200……而这还是平均值。

桑福德·伯恩斯坦公司(Sanford Bernstein)的分析显示,9 月 30 日那天,你可以花 6250 亿美元买下美国在线和微软,得到 250 亿美元销售额和 70 亿美元盈利。或者,花 6350 亿美元买入 70 家工业、金融、运输和公用事业公司,包括美国银行、丘博保险、联邦百货、利顿工业、菲利普·莫里斯、莱德和惠而浦,得到 7470 亿美元销售额和 430 亿美元盈利。未来前景当然对美国在线和微软比那些公司更好,但这一差距配得上 6 倍高的市盈率吗(89 倍对比 15 倍)?

而且这还是说的“成熟”公司。由于互联网公司的市盈率离谱得令人瞠目——通常为负——人们可能不得不转而看市销率来讨论估值。例如,红帽公司(Red Hat)的股价约为 8 月季度年化收入的 1000 倍。许多互联网和科技公司只是概念,它们的股价确实已经脱离了估值的锚定。

在这种不寻常的情况下,《华尔街日报》在 12 月 10 日写道,“股票估值在衡量企业业绩方面具有异乎寻常的重要性。”换句话说,在缺乏其他信号的情况下,人们必须看股价来判断公司表现如何。这不是本末倒置吗?过去,投资者先弄清企业经营状况,然后设定股价。

在这个估值参数真空中,“彩票心态”似乎主导着购买决策。投资科技和互联网公司的模式,不是基于预期盈利和市盈率获得 20% 或 30% 的年回报率,而是基于一个概念博取 1000% 的收益。推销话术可能是:“我们正在为一家估值 3000 万美元的公司寻找首轮融资,我们认为它能在两年内以 20 亿美元 IPO。”或者可能是:“首次公开募股价定为 20 美元,它可能在收盘时……

Among non-Internet tech companies, Yahoo! is worth $119 billion, more than General Motors and Ford together. At the current stock price of $432, its p/e ratio on 1999 estimated earnings is just over 1,000. America Online trades at almost 250 times projected earnings for the June year currently underway, and Cisco trades above 100 times. Charles Schwab, the apparent winner among brokers in the new era, trades at 54 times estimated 1999 earnings, triple the multiple for Goldman Sachs. According to Barron's, the price/earnings ratio of the Nasdaq crossed 170 in November and may have reached 200 at year-end ... and that's the average. An analysis by Sanford Bernstein shows that on September 30, you could have bought America Online and Microsoft for $625 billion and gotten $25 billion of sales and $7 billion of earnings. Alternatively, for $635 billion you could have bought 70 industrial, financial, transportation and utility companies including Bank of America, Chubb, Federated Department Stores, Litton, Philip Morris, Ryder and Whirlpool and gotten $747 billion of sales and $43 billion of earnings. The future certainly looks better for AOL and Microsoft than for those other companies, but does the differential warrant a p/e ratio 6 times as high (89 versus 15)? And that's for “established” companies. Because the price/earnings ratios of Internet companies are so outlandish - usually negative - one may be forced to look to the price/sales ratio in order to speak about valuation. Red Hat, for example, sells at about 1,000 times its annualized revenues in the August quarter. Many of the Internet and tech companies are just concepts, and their stocks have truly slipped the valuation moorings. Under these unusual circumstances, The Journal wrote on December 10, “stock valuations take on an unusually large importance in gauging a business's performance.” In other words, in the absence of other signs, people must look to the share price for an indication of how the company is doing. Isn't that backwards? In the old days, investors figured out how the business was doing and then set the share price. In this valuation parameter vacuum, a “lottery ticket mentality” seems to govern the purchase decision. The model for investments in the tech and dot-com companies isn't the likelihood of a 20% or 30% annual return based on projected earnings and p/e ratios, but a shot at a 1,000% gain based on a concept. The pitch might be “We're looking for first-round financing for a company valued at $30 million that we think we can IPO in two years at $2 billion.” Or maybe it's “The IPO will be priced at $20. It may end the

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一天买入价 100 美元,六个月后涨到 200 美元。你会参与吗?你能承受拒绝参与却判断失误的风险吗?买入的压力可能非常巨大。

历来总有一些创意、股票和首次公开募股带来丰厚利润。然而,今天参与的压力远大于过去,因为过去赢家赚的是数百万,而非数十亿,且需要数年,而非数月。迄今为止表现良好的交易,其上涨空间高达 100 倍(多一个零或少一个零)。面对这种潜力,(a)上涨空间变得难以抗拒,(b)即使成功概率不高,也足以证明投资合理。我过去说过,虽然市场通常由恐惧和贪婪驱动,但有时最强烈的动机是害怕错过。这话在今天比任何时候都更真切。这只会加剧加入其中、进一步向风险枝头攀爬的压力。

除了互联网股票,更广泛的意义在于,下面这张来自《巴伦周刊》9 月 27 日(已略显过时)的相对表现图表揭示了两点:

  1. 过去二十年,科技股相对于大盘股指数,既有表现落后时期,也有表现领先时期;
  2. 即便在这段牛市期间,近期的领先幅度也是前所未有的。

day at $100 and be at $200 in six months.” Would you play? Could you stand the risk of saying no and being wrong? The pressure to buy can be immense. There have always been ideas, stocks and IPOs that produced great profits. Yet the pressure to participate wasn't as great as it is today because in the past the winners made millions, not billions, and it took years, not months. The upside in the deals that've worked so far has been 100-to-l (give or take a zero). With that kind of potential, (a) the upside becomes irresistible and (b) it doesn't take a very high probability of success to justify the investment. I have said in the past that while the market is usually driven by fear and greed, sometimes the strongest motivator is the fear of missing out. Never was that as true as today. This only intensifies the pressure to join in and crawl further out on that limb of risk. With broader relevance than just the dot-com stocks, the relative performance chart below from Barron's of September 27 (already quite outdated) shows two things: 1. over the last two decades, technology stocks have had periods of both underperformance and overperformance relative to the large-cap universe, and 2. the recent outperformance is unparalleled even in this bullish period.

这张图表并没有说明技术行业从此就是轻松赚钱的行当。艾伦·艾贝尔森在刊登这张图时写道:“我们的顾虑在于:(a)技术,和生活中的其他事物一样,具有周期性;(b)一家公司身处变化是唯一不变、且变化速度不断加快的领域,其股价竟把长达一个世纪的盈利都提前贴现进去,这未免有些荒唐。”(强调为原文所加)

九月份,微软总裁史蒂夫·鲍尔默说,他认为科技股估值过高。如今股价已远高于当时,他自己的公司股价涨幅超过 20%。谁的意见更重要?是否存在高得离谱的股价?

Nothing in this chart suggests that it'll be easy money in technology from here. As Alan Abelson wrote when he ran the graph, “Our reservation here is that (a) technology, like everything else in life, is cyclical; and (b) there's something goofy about the price of a stock discounting as much as a century of earnings for a company in a field where change is the only constant and where the pace of change is constantly quickening.” (Emphasis added) In September Steve Ballmer, President of Microsoft, said he thought tech stocks were overvalued. The stocks are much higher today, and his own is up more than 20%. Whose opinion matters? Is there a price that's too high?

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巴顿·比格斯,摩根士丹利添惠资产管理公司董事长,是一位备受尊重的观察者,至今态度略显谨慎(且判断失误)。他 11 月 29 日的策略报告毫不含糊。我让他来总结。

科技、互联网和电信的狂潮已呈抛物线式上升,成为史上最伟大的狂热之一,即便不是最伟大的。……狂热的历史表明,它们几乎总是建立在最终改变世界的革命性发展之上,坚实无比。无一例外,这些狂热的泡沫阶段以眼泪和巨大的财富毁灭告终……许多参与其中的专业投资者明白,今天发生的是疯狂。然而,他们辩称,正确的策略是在价格动能上升时继续持有。当动能开始消退,他们会卖出仓位,逃离屠杀。由于他们仓位巨大,且都遵循同样的动能,我怀疑他们自认为能及时脱身是自欺欺人,因为所有其他动量投资者都会做同样的事。(强调添加)

Barton Biggs, Chairman of Morgan Stanley Dean Witter Asset Management, is a wellrespected observer who has been somewhat cautionary to date (and wrong). His November 29 strategy piece was without equivocation. I'll let him sum up. The technology, Internet and telecommunication craze has gone parabolic in what is one of the great, if not the greatest, manias of all time ... The history of manias is that they have almost always been solidly based on revolutionary developments that eventually change the world. Without fail, the bubble stage of these crazes ends in tears and massive wealth destruction ... Many of the professional investors involved in these areas know that what is going on today is madness. However, they argue that the right tactic is to stay invested as long as the price momentum is up. When momentum begins to ebb, they will sell their positions and escape the carnage. Since they have very large positions and since they all follow the same momentum, I suspect they are deluded in thinking they will be able to get out in time, because all other momentum investors will be doing the same thing. (Emphasis added)

我确信,这里涉及几个关键教训:

  1. 股票背后的积极因素可以是真实的,但如果你为它们支付过高价格,仍然会带来亏损。
  2. 这些积极因素——以及其他人似乎都在享受的巨额利润——最终可能让那些一直抵制参与的人缴械投降。
  3. 一只股票、一个板块或整个市场的“顶部”,出现在最后一个犹豫不决的买家终于进场的时候。时机往往与基本面发展无关。
  4. “价格太高”远不等于“下一步会下跌”。事物可以定价过高,并维持这种状态很长时间……或者变得更加离谱。
  5. 不过,估值最终必然会发挥作用。

今天说科技股、互联网股和电信股价格过高、即将下跌,就像站在一列货运火车面前。但说它们受益于一场规模巨大的繁荣、应当以高度怀疑的眼光审视,我觉得这是我欠你们的实话。

I am convinced that a few essential lessons are involved here. 1. The positives behind stocks can be genuine and still produce losses if you overpay for them. 2. Those positives - and the massive profits that seemingly everyone else is enjoying

  • can eventually cause those who have resisted participating to capitulate.

3. A “top” in a stock, group or market occurs when the last holdout who will become a buyer does so. The timing is often unrelated to fundamental developments. 4. “Prices are too high” is far from synonymous with “the next move will be downward.” Things can be overpriced and stay that way for a long time ... or become far more so. 5. Eventually, though, valuation has to matter. To say technology, Internet and telecommunications stocks are too high and about to decline is comparable today to standing in front of a freight train. To say they have benefited from a boom of colossal proportions and should be examined very skeptically is something I feel I owe you.

January 2, 2000

January 2, 2000

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附言:关于当前形势的末日论观点认为,世界经济依赖于美国的繁荣;美国的繁荣建立在股市健康之上;股市的表现由相对少数科技、互联网和电信股票的涨幅推动;因此,当这几只股票不可避免地迎来回调时,影响将波及全球。没人知道这一假设会在多大程度上被证明正确。下面这篇 2000 年 1 月 1 日刊登于《纽约时报》的文章,提供了一个更为温和、也更令人愉悦的视角。

P.s.: The apocalyptic view of the current situation states that the world economy is dependent on the prosperity of the United States; the prosperity of the United States is based on the health of its stock market; the performance of the stock market is being driven by gains in a relatively small number of tech, Internet and telecommunications stocks; and therefore, when the inevitable correction comes in those few stocks, the ramifications will be worldwide. No one knows the extent to which this hypothesis will be proved correct. The column below, from The New York Times of January 1, 2000, presents a more benign and enjoyable view.

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