我们已不在1999年,托托

2000 (inferred) · memo · 原文约 4225 词
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Memo to:

Memo to:

Oaktree Clients

Oaktree Clients

From:

From:

Howard Marks

Howard Marks

Re:

Re:

我们已经不在 1999 年了,托托

We're Not In 1999 Anymore, Toto

在《绿野仙踪》中,一场龙卷风把多萝西和她的小狗托托带到了一个由神秘暴君统治的国度,那里的人们赋予了他非凡的力量。同样,在 1999 年的投资世界里,轻松赚钱的承诺驱动了一场疯狂之旅,闯入了高科技投资盛行一时的领域。然而,这两股看似无所不能的力量最终都被揭示出自身的脆弱,围绕奥兹国和股市的魔力也随之消散。

In "The Wizard of Oz," a tornado carried Dorothy and her dog, Toto, to a land ruled by a mysterious despot in whom people had vested extraordinary powers. In the investment world of 1999, similarly, the promise of easy money powered a wild ride into a world in thrall to high tech investing. Both of these seemingly omnipotent forces were eventually exposed as vulnerable, however, and the spells surrounding Oz and the stock market were broken.

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1999 年我最喜欢的一则广告里,收发室那个网络怪才斯图尔特怂恿他的老板做第一笔网上股票交易,说:“点亮这根蜡烛吧!”当 P 先生抗议说自己对股票一窍不通时,斯图尔特建议:“研究一下。”P 先生按下键盘上的一个按钮,几秒钟后,突然变得聪明起来,接着买下了他最初的一百股。和很多人一样,他展示了在牛市中感到自己聪明是多么容易。

而到了 2000 年,网上券商的广告就变了。当小男孩问父亲在电脑前做什么时,父亲说他在为儿子的大学教育投资。男孩从父亲肩头望去,对屏幕上的数据很好奇。“五年盈利、市盈率……”父亲一一列举。“市盈率 23,”儿子问,“算好吗?”父亲哑口无言,那份沉默清楚地反映出他突然意识到自己知道的比想象中少得多。

显然,2000 年,各行各业的数百万投资者都意识到,他们知道的没自己以为的那么多,而且许多曾确信不疑的东西其实是错的。

In my favorite commercial of 1999, Stuart, the cyber-geek from the mailroom, exhorted his boss to make his first on-line stock purchase, saying, "Let's light this candle!" When Mr. P. protested that he didn't know anything about the stock, Stuart suggested, "Research it." Mr. P. pushed a button on his keyboard and a few seconds later, suddenly wiser, proceeded to buy his first hundred shares. Like many, he demonstrated how easy it is to feel smart in a bull market. In 2000, on the other hand, on-line brokerage commercials were different. When the little boy asked his father what he was doing at the computer, the father said he was investing for his college education. Looking over his dad's shoulder, the boy was curious about the on-screen data. "Five-year earnings, p/e ratio . . ." the father enumerated. "A p/e ratio of 23," the son asked, "is that good?" The father's dumbfounded silence clearly reflected his sudden realization that he knew less than he had thought. Obviously, in 2000, millions of investors across the board realized that they knew less than they thought they did, and that lots of what they had been sure of was wrong.

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一年前,我在“泡沫网”(bubble. com)上写道,1999 年科技股从一轮规模巨大的繁荣中受益。它们展现了市场泡沫的全部要素:一个诱人的故事,为价格脱离地心引力般脱离理性的攀升提供了基础,也助长了投资者的狂热行为。我当时敦促读者对科技股保持怀疑,但同时也承认,高估的资产也有可能

A year ago, I wrote in "bubble. com" that tech stocks had benefited in 1999 from a boom of colossal proportions. They exhibited all of the elements of a market bubble, with an attractive story providing the foundation for a gravity-defying escalation of prices far beyond reason, and for manic behavior on the part of investors. I urged readers to view the tech stocks skeptically, but I also acknowledged that it's possible for overpriced assets

2000 年橡树资本管理公司(Oaktree Capital Management, L.P.)

2000 Oaktree Capital Management, L.P.

版权所有,保留一切权利。

All Rights Reserved

长久以来,我一直以为市场中的过度行为需要更长时间才能得到修正。我确实未曾预料到,市场中的那些过度现象会如此迅速地得到调整。

泡沫破裂

to remain so for a long time. I certainly had no idea that the excesses I saw in the market would be remedied as quickly as they have. The Bubble Bursts

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我在《泡泡网》一文里列举的每一种现象,以及更多方面的极端表现,1999 年科技-媒体-电信行业的疯狂,在 2000 年完全反转过来。我得说,我一生中从没见过这样的景象。

商业模式遭到质疑——一年前,我不遗余力地批评互联网商业模式,那种把眼球看得比利润更重、把经营亏损当作良好投资的观点。今年,投资者终于意识到皇帝没穿衣服。最初的迹象出现在诸如《烧钱》(《巴伦周刊》,3 月 20 日)这样的文章中,文中列举了互联网公司以多快速度消耗手中有限的现金来填补经营亏损。更近期的报道《网站上的免费赠品正在消失》(《华尔街日报》,12 月 4 日)指出,“如今许多陷入困境的网络公司,可以把它们的悲哀归咎于曾经为抢占市场份额而大量派发的免费产品和服务的丰饶角。”所以现在大家开始讲“走向盈利”,即通往利润之路……只是有点晚。科技创业者们烧光了现金,笃信他们随时可以向热情的买家增发股票筹到更多钱。在今天的市场上,用英国人的话说,那根本行不通。

In every regard enumerated in "bubble. com" and more, the tech-media-telecom extremes of 1999 were reversed in 2000. I must say I've never seen anything quite like it. Business models questioned – A year ago, I went to great lengths criticizing dot-com business models that valued eyeballs over profits and viewed operating losses as a good investment. This year, investors realized that the emperor was naked. The first signs came in articles like "Burning Up" (Barron's, March 20), which cited the rate at which Internet companies were using their finite cash to fund operating losses. More recently, "The Giveaway Is Going Away On Web Sites" (Wall Street Journal, December 4) stated that "many of the online companies that are in a sad state today can blame their woes on the cornucopia of free stuff and services they have been doling out to build market share." So now it's "p-to-p," or path-to-profit . . . just a little late. Technology entrepreneurs went through their cash, secure in the expectation that they could always raise more by selling shares to eager buyers. In today's market, as the British say, that's simply not on. U

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科技企业遭冷眼——潜在投资者(更别提银行家、供应商和房东了)现在都想看到盈利前景。商业法则正在发挥作用,意味着亏损企业再也吸引不到新增资本。数十家公司关门歇业,数万名员工丢了饭碗。最讽刺的或许要数互联网反噬自身——有人建起了专门记载网络公司倒闭史的网站。登录 dotcomfailures.com,上面列着八十多家破产企业。

Technology firms disrespected – Prospective investors (not to mention bankers, suppliers and landlords) now want to see profit potential. The laws of business are being enforced, meaning that money-losing companies can't attract additional capital. Scores of firms have closed, and tens of thousands of employees have lost their jobs. In perhaps the height of indignity, the Internet has been turned against its own, as dot-coms have been formed to chronicle the collapse of dot-coms. Log on to dotcomfailures.com for a list of more than eighty. U

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科技、媒体、电信类股票跌入低谷——当然,1999 年飙升的股票在 2000 年一落千丈。纳斯达克综合指数 1999 年上涨 86%,创下主要指数史上最大涨幅;而 2000 年该指数下跌 39%,同样是其历史最大跌幅,在主要指数中,仅逊于 1931 年道琼斯指数和标普 500 指数的跌幅。

Tech/media/telecom stocks brought low – Of course, the stocks that soared in 1999 tanked in 2000. The 86% gain of the NASDAQ Composite in 1999 was the greatest in history for any major average. Its 39% loss in 2000 was the greatest in its history and, in terms of major averages, trailed only the 1931 drops in the Dow and S&P. U

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在我的投资生涯三十多年中,见识过一轮又一轮的局部热潮。每一次热潮的尾声,都以《华尔街日报》上的一张表格为标志,上面列着那些曾经炙手可热、却从高点暴跌逾 90% 的股票。集团企业(1960 年代末)、计算机软件与服务(1969-70 年)、漂亮五十(1973-74 年)、石油股(1980 年代初)、生物科技(1990 年代初)——这些全都经历过,我确信 TMT 股票迟早也会加入它们的行列。唯一的区别在于,2000 年纳斯达克跌幅最大的前十只股票,跌幅都超过了 99%!

一年前在“bubble.com”中提到的 14 只股票,堪称绝佳样本;它们平均较 1999 年底的价格下跌了 82%,较 2000 年的高点下跌了 87%。其中 8 只股票的跌幅达到或超过了 96%(详见最后一页的表格)。

Throughout my 30-plus years in the investment business, I have seen one localized boom after another. Each time, the end was marked by a Wall Street Journal table cataloging once-hot stocks that had fallen more than 90% from their highs. Conglomerates (late 1960s), computer software and services (1969-70), the Nifty-Fifty (1973-4), oil stocks (early '80s) and biotech (early '90s) – they've all been there, and I felt certain that TMT stocks would join them sooner or later. The only difference is that in 2000, the top ten losers on the NASDAQ all declined more than 99%! The 14 stocks mentioned a year ago in "bubble.com" provide a pretty good sample; they're down 82% on average from their year-end 1999 prices and 87% from their highs in 2000. Eight of the fourteen are down 96% or more from the top (see the table on the last page for the details).

2000 年橡树资本管理有限合伙公司

2000 Oaktree Capital Management, L.P.

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版权所有,保留所有权利。

All Rights Reserved

新股不再稳赚不赔——在我看来,科技股泡沫最重要的推手,就是人们对首次公开募股(IPO)的狂热。当新股上市首日价格翻倍、翻三倍甚至更多,接着又从那里再翻三倍时,一场淘金热就开始了。当股市给那些成立仅数月、毫无利润的新创企业,按销售额的倍数估值(而且不合逻辑地,按创始人乐得脱手价格的倍数估值)时,一切皆有可能。彩票开奖了,那些看似不可能却无比丰厚的回报落到中奖者手里,让每一张彩票都显得价值连城。后来,投资者无视成功概率之低,仿佛所有公司——哪怕是针锋相对的竞争对手——都会成为赢家。这台永动机最终自然失去了动力,事实证明,天下没有稳赚不赔的事。尽管 2000 年的新股平均首日涨幅达到 55%,但如今其中约三分之二已跌破发行价。

IPOs no longer a sure thing – If you ask me, the most important single contributor to the tech stock bubble was the mania for Initial Public Offerings. When new issues began to double, triple and more on their first day of trading - and then triple again from there - a gold rush started. When the stock market valued profitless new ventures, only months after their formation, at multiples of their sales (and, illogically, at multiples of the price at which founders were gladly to sell), anything was possible. The lottery was on, and the improbable but huge payoffs going to the winners made every ticket valuable. Later, investors ignored the odds against success and acted as if all of the companies - even head-to-head competitors-would be winners. The perpetual motion machine eventually lost its momentum, of course, and it turned out that there's no sure thing. Although the IPOs of 2000 averaged a first-day gain of 55%, about two-thirds of them are now trading below their issue price. U

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风险投资走向终结——1999 年见证了我所见过的最疯狂的单一市场现象:一个年回报率达三位数的资产类别。过热的 IPO 市场为风险资本家提供了退出通道,也极大地助推了他们令人咋舌的利润。模式很简单:起草一份商业计划书(通常是在酒吧餐巾纸上),筹集一点资金,招兵买马开门营业,大手笔烧钱为亏损销售的产品造势,然后以上百倍甚至上千倍的投资成本价格上市。与去年铺天盖地的头条新闻形成鲜明对比,2000 年的风险投资故事略显黯淡。这些基金的 2000 年表现如何?鉴于定价的反复无常和报告的滞后性,目前还没有人能清楚地评估实际业绩。

Venture capital rendered mortal – 1999 witnessed the wildest single market phenomenon I've ever seen: an asset class with a triple-digit annual return. The overheated IPO market provided an exit for the venture capitalists and contributed greatly to their fabulous profits. The model was simple: create a business plan (on the proverbial napkin), raise a little money, staff up and open the doors, spend wildly to build demand for products sold at a loss and go public at a hundred - or a thousand - times invested cost. In contrast to last year's banner headlines, 2000's venture capital stories are a little murkier. How did the funds do in 2000? Given the vagaries of pricing and the lags in reporting, no one has a good reading on performance yet. U

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不过,我想特别指出一点:风险投资基金在向投资者分配股票时,往往按分配时的市场价格计算金额。但如果投资者未能实现那个价格,他们的实际回报可能远低于基金所宣称的水平。如果后续的下跌被记入投资者的公开股票组合中,我们或许永远无法知晓风险投资回报的真实面目。

分析师被剥夺光环——我认为市场狂热的一个常见标志是拟人化。这一次,英雄人物包括券商分析师,如玛丽·米克和亨利·布洛杰特,他们在互联网聊天室里被奉为偶像,其给出的股票目标价受到投资者的极大信赖。然而,事实证明,许多分析师的目标价并非基于分析得出的利润和市盈率估算,而是——令人震惊地循环论证——基于他们认为投资者愿意出什么价。如今已清楚,这些分析师在基本面或估值方面并未增添多少洞见。

I want to highlight one thing, though: venture capital funds often distribute shares to investors and reckon the amount distributed based on the market price of the stock at the time. But if investors don't realize that price, their actual returns may be far lower than those claimed by the funds. If the subsequent declines are charged to the investors' public stock portfolios, we may never know what venture capital returns really were. Analysts defrocked – I think one of the usual hallmarks of a market mania is personification. This time around, the heroes included brokerage firm analysts like Mary Meeker and Henry Blodget, who were lionized in Internet chat rooms and whose target prices for stocks were given great credence by investors. It turns out, though, that many analysts weren't basing their targets on analytically-derived profit and p/e estimates but, in a stunning circularity, on what they thought investors might pay. It's now clear the analysts added little insight in terms of either fundamentals or valuation. U

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12 月 18 日《华尔街日报》重新审视了六个目标价。分析师平均预测上涨 64%,但股价实际下跌了 88%。对我来说,最耐人寻味的是某位分析师的辩解:“我们把目标价只定高约 25%……这表明该股票只剩下一点上涨空间了。”我依稀记得,当年预测 25% 的涨幅算看多表态,而不是风险警示。不过话说回来,这场泡沫里什么样的疯狂行为都不稀奇。

The December 18 Wall Street Journal revisited six price targets. On average, the analysts predicted a 64% gain, but the stocks declined 88% instead. For me, the most telling thing was one analyst's alibi: "By setting [the target] only about 25% higher. . . we were indicating there was only a little more upside in the stock." I seem to remember when calling for a 25% gain was a bullish statement, not a warning. But then again, all kinds of nutty behavior typified this bubble. U

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极端情况下的零碎细节——其他大大小小的众多因素,也体现了科技股狂热及其逆转过程中的种种过度现象。

Odds and ends at the extreme - Numerous other elements, large and small, captured the excesses of the tech stock mania and their reversal.

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2000 橡树资本管理有限合伙(Oaktree Capital Management, L.P.)

2000 Oaktree Capital Management, L.P.

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版权所有,保留一切权利。

All Rights Reserved

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1999 年,孵化器公司(CMGI 和 Internet Capital Group)、科技行业参与者(英特尔和亚马逊)以及局外人(星巴克)在风险投资中赚得盆满钵满。而今年,当然,落到损益表上的却是亏损。

去年,股票期权的潜在收益让互联网公司的工作变得极具吸引力,老牌经济企业根本无法与之竞争。今年,员工转而想要现金,我们看到的是股票期权对公司财务带来的负面影响。

去年,媒体讲述高管从老牌经济跳槽到互联网公司的故事。今年,报道的则是突如其来的解雇和前途未卜的职业生涯。

1999 年,券商举办的互联网会议座无虚席。2000 年,会议却被推迟和取消。

科技股在 1999 年普遍达到三位数的价格,如今却跌破 1 美元,被纳斯达克摘牌。

科技和互联网共同基金非但没有经历大规模资金流入、或许还对新投资者关闭大门,反而在向其他领域多元化、与其他基金合并,或干脆清盘。

最后,在最明显的指标上,我们将在 1 月 28 日看到,互联网公司在超级碗期间的广告投放量仅占约 10%,而去年这一比例为 50%。

In 1999, incubators (CMGI and Internet Capital Group), technology industry participants (Intel and Amazon) and outsiders (Starbucks) were piling up profits in venture investments. This year, of course, it was losses that fell to the bottom line. The potential for stock option profits made dot-com jobs compellingly attractive last year, and old economy firms had no way to compete. This year, employees wanted cash instead, and what we read about is the negative effect of stock options on companies' finances. Last year, the media told of executives jumping from the old economy to dotcoms. This year's stories described surprise firings and careers left in the lurch. In 1999, brokerage house Internet conferences drew big crowds. 2000 saw conferences postponed and cancelled. Whereas tech stocks commonly reached triple-digit prices in 1999, now they're falling below $1 and being delisted by NASDAQ. Instead of experiencing dramatic capital inflows and perhaps closing to new investors, tech and Internet mutual funds are diversifying into other areas, merging with other funds or shutting down. Finally, in the most visible indicator, we'll see on January 28 that dot-coms will run only about 10% of the commercials during the Superbowl, down from 50% last year.

当然,归根结底,人们在 1999 年视为极其合理的事情——比如低风险的三位数涨幅——如今已被证明过于美好,不切实际。1999 年的头条新闻现在看起来愚蠢可笑,而 2000 年的辟谣显得理所当然(例如,《华尔街日报》4 月 17 日的那篇“科技股价值几何,既然我们已知并非无穷?”)。然而,这种对比标志着每一次市场繁荣的终结。

Of course, the bottom line is that lots of things people considered eminently logical in 1999 – like low-risk triple-digit gains – are now being shown to have been far too good to be true. The headlines of 1999 look silly now, and the debunking in 2000 seems obvious (e.g., "What Are Tech Stocks Worth, Now That We Know It Isn't Infinity?" in the Wall Street Journal on April 17). But that's a juxtaposition that marks the end of every market boom.

我们是怎么走到这一步的?

How'd We Get Here?

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1990 年代,有利的宏观力量促成了极为温和的环境,并不断相互强化:

In the 1990s, positive macro forces contributed to an extremely benign environment and steadily reinforced each other:     

低通胀、联邦预算由赤字转向盈余、低利率宽松货币环境、技术进步,以及高度的风险承受意愿。

low inflation, the shift of the federal budget from deficit to surplus, easy money at low interest rates, technological gains, and a high degree of risk tolerance.

这些因素继而催生了经济与投资者繁荣的各个要素:

These things gave rise, in turn, to the elements of economic and investor prosperity:   

企业和个人借贷强劲,导致资产负债表杠杆化,

企业、消费者和投资者的激进购买,

生产率的大幅提升,

strong corporate and individual borrowing, leading to leveraged balance sheets, aggressive buying by businesses, consumers and investors, massive gains in productivity,

2000 年橡树资本管理有限合伙公司

2000 Oaktree Capital Management, L.P.

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All Rights Reserved

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企业利润异常快速的增长,以及资产价格的强劲上涨。

unusually rapid growth in corporate profits, and strong appreciation in asset prices.

现在,随着部分支撑因素的消退或受到质疑,我们看到:

Now, with some of the props removed or in question, we are seeing:       

零售和汽车销售下滑,

消费者与投资者信心走弱,

工厂订单减少、裁员增多,

到处都在发布盈利预警,

风险规避情绪重新抬头(或者我们该称之为恐惧?),

违约案例、破产事件和银行问题贷款增多,以及

股票和公司债券价格大幅走低。

retail and auto sales down, consumer and investor confidence off, factory orders falling and layoffs on the rise, profit warnings everywhere, risk aversion that has reasserted itself (or should we call it fear?), rising defaults, bankruptcies and troubled bank loans, and significantly lower stock and corporate bond prices.

这一切都属于正常的周期行为。周期是我们为数不多可以依赖的东西,正如你们反复听我说过的那样,而这次的下行也正沿着熟悉的路径推进。即便是我,这次也感到意外的是事态发展的速度和严重程度。不过,鉴于此前上涨的极端性质,我想同样极端的反转也不算离谱。

当然,昔日的多头会说,这轮下跌是由那些令他们措手不及的不可预见事件引发、加速并加剧的:石油、天然气和电力价格飙升;中东局势紧张;以及大选后出现的离奇混乱。但关键在于,总有什么东西最终会让每一个乐观剧本脱轨。1998 年,我曾批评过那种自相矛盾的态度,即“我们不预期会有任何意外”。不知怎的,意外似乎总会出现。那些假定不会有意外的预期(以及股价)迟早会被击碎,乐观也随之化为失望。

我把本轮周期中投资者心理的转折点定在 1998 年第三季度,即俄罗斯违约和长期资本管理公司崩溃之时。在那之前,投资者似乎把风险当作朋友。他们轻率地将资本市场线的上行斜率解读为承担更多风险必然带来更多回报。(例如,一位顾问告诉我,他的公司不会推荐橡树的高收益债券管理,因为他们“想要最大化风险”,而且知道在我们这里做不到这一点。)但俄罗斯和长期资本管理公司的溃败戳破了这个泡沫,提醒参与者承担风险并不总是有利可图的。

以下是这些事件对心理影响的例证。据瑞信第一波士顿统计,从 1996 年底到 1998 年年中,收益率超过 20%(因而反映出对信用的严重担忧)的“困境”债券面额平均每年仅增长 60 亿美元。但在俄罗斯和长期资本管理公司事件之后的 2 又 1/3 年里,即从 1998 年中期到 2000 年 10 月 31 日,这一数额平均每年增加 380 亿美元。同期实际违约率仅增长了一半(每年 180 亿美元),但投资者承担风险的意愿急剧下降,导致困境债券数量爆炸式上升。

All of this is normal cyclical behavior. Cycles are one of the few things we can rely on, as you have heard me say repeatedly, and this downswing is moving along familiar lines. What surprised even me this time around is the rapidity and severity of these developments. Given the extreme nature of the ascent, though, I guess an equally extreme reversal is not unreasonable. Of course, former bulls will say this downturn was initiated/accelerated/exacerbated by unforeseen developments that blindsided them: skyrocketing prices for oil, gas and electric power; rising tensions in the Middle East; and the bizarre post-election chaos. But the important point is that something eventually derails every Pollyanna scenario. In 1998, I criticized the oxymoronic attitude exemplified by "we're not expecting any surprises." Somehow, surprises always seem to occur. Expectations (and stock prices) that assume there won't be any are dashed sooner or later, and optimism turns to disappointment. I date this cycle's turning point in investor psychology to the third quarter of 1998, with the Russian default and the collapse of Long-Term Capital Management. Before that, investors seemed to consider risk their friend. They blithely interpreted the upwardsloping path of the Capital Market Line to mean that bearing more risk would reliably bring more return. (For example, one consultant told me his firm wouldn't recommend Oaktree's high yield bond management because they "wanted to maximize risk" and knew they couldn't accomplish that with us.) But the Russia and Long-Term fiascoes popped that balloon and reminded participants that risk-taking isn't always profitable. Here's an illustration of the impact of these events on psychology. According to CSFB, from the end of 1996 to the middle of 1998, the face amount of "distressed" bonds yielding more than 20% (and thus indicating grave concern over credit) grew just $6 billion per year on average. But in the 2-1/3 years following Russia and Long-Term, from mid-l998 through October 31, 2000, the amount increased by an average of $38 billion per year. Actual defaults grew only half as much over that period, ($18 billion per year), but investors' sharply reduced willingness to bear risk caused the distressed bond count to explode upward.

2000 年橡树资本管理公司(Oaktree Capital Management, L.P.)

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(如果说我判断得没错,1998 年市场风险偏好已转为风险回避,你可能会问,科技/媒体/电信(TMT)行业的繁荣又怎能一路持续到 1999 年和 2000 年初?答案是:这正是印证规律的例外。就在投资者转向保守、资金从对冲基金和银行、券商的自营账户撤出之际,人群却一头扎进 TMT 投资,点燃了 IPO 热潮以及随后的一切。人们常说,牛市尾声时绝大多数股票走弱,唯独某个热门板块一路冲到极度夸张的高位,然后轰然倒塌。1999 年情况确实如此:以科技股为主的纳斯达克指数上涨 86%,而同期剔除科技股后的标普 500 指数仅上涨 3%(《华尔街日报》,12 月 21 日)。

2000 年,最后的坚守者——TMT 的铁杆拥趸——终于醒悟:他们夸大了自家公司的潜力,忽视了其对有利环境的依赖,低估了市场狂躁波动所蕴含的危险,也为手中股票付出了过高代价。1999 年的一切利好统统转为利空,结果惨烈。2000 年 TMT 股票的暴跌让人真切地看到:心理变化的速度远快于基本面。一点基本面的恶化,一旦叠加日益高涨的悲观情绪,就足以对资产价格造成毁灭性打击。

接下来怎么办?)

(If I'm right in saying risk tolerance turned to risk aversion in 1998, you might ask how the tech/media/telecom boom could have continued into 1999 and early 2000. The answer: it's the exception that proves the rule. Even as investors were turning more conservative and capital was being withdrawn from hedge funds and banks' and brokers' proprietary portfolios, the crowd took to TMT investing in a way that ignited the IPO boom and everything that followed. It's often said that at the end of a bull market the vast majority of stocks weaken while one popular sector goes on to a highly extended extreme before collapsing. Certainly that's what happened in 1999, when the tech-dominated NASDAQ rose 86% at the same time that the S&P 500 excluding technology was up only 3% (Wall Street Journal, December 21). In 2000, the last holdouts – the TMT aficionados – finally realized that they had overstated their companies' potential, ignored their dependence on a benign environment, understated the danger implied by the market's manic volatility and paid too much for their stocks. All of the positives of 1999 turned into negatives, with catastrophic results. The declines in the TMT stocks in 2000 provide a tangible reminder that psychology can change much faster than fundamentals. A little fundamental deterioration, when mixed with increased pessimism, can wreak absolute havoc with asset prices. Now What?

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我认为,上述促成繁荣的因素——上世纪 90 年代的典型特征——几乎不可能在未来几年继续主导市场。尤其是我看到风险规避情绪升温,信贷环境收紧。但当然,科技板块许多股票和债券的价格已经大幅回调。所以,问题在于:“它们跌够了吗?”

答案很简单:我不知道。诺基亚从高点下跌 55%,但市盈率仍有 61 倍(《纽约时报》,12 月 21 日)。高通下跌 53%,但市盈率仍高达预期收益的 65 倍(《洛杉矶时报》,12 月 31 日)。整体来看,包含许多无盈利公司的纳斯达克综合指数,其估值是其成分公司总盈利的 90 倍(《华尔街日报》,12 月 20 日)。

没有人能预知市场走向,但几条永恒的真理和正确的心态——其重要性已由过去几年的经历所印证——能让我们最好地应对不可避免的不确定性。

警惕过度概括——大多数时候,尤其是在极端情况下,市场会过度概括。去年,投资者表现得好像所有电信公司都会成功;今年,投资者似乎认为它们全是输家。1996 年和 1997 年,金融机构愿意借钱给任何人;现在,即使实力雄厚的公司也难以获得资本。当市场“把孩子和洗澡水一起倒掉”时,正如我们相信此刻正在发生的那样,废墟中往往能找到宝石。举例来说,我们的不良债务和本金投资团队正在电信领域寻找被忽视的价值。

投资者常用的许多笼统规则也有缺陷。1999 年,没有哪个口号比“逢低买入”喊得更响。每次市场略有下跌,买家就进场。

I see little chance that the boom-creating factors enumerated above – the hallmarks of the 1990s – will characterize the next few years. In particular, I see higher risk aversion and tighter credit. But, of course, the prices of many stocks and bonds in the tech sector have undergone serious corrections. So the question to ask is "Have they fallen enough?" The answer is simple: I don't know. Nokia is down 55% from its high but still trades at 61 times earnings (New York Times, December 2l). Qualcomm fell 53% but is still at 65 times expected earnings (Los Angeles Times, December 31). Overall, the NASDAQ Composite, which includes many profitless companies, is valued at 90 times its companies' total earnings (Wall Street Journal, December 20). No one can know which way a market's going to go, but a few eternal truths and the right mindset – the significance of which has been reinforced by the experience of the last few years – can best prepare us to handle the inevitable uncertainty. Beware of generalizations – Most of the time, and especially at the extremes, markets over-generalize. Last year, investors acted as if all of the telecom companies would succeed; this year, investors seem to think they're all losers. In 1996 and 1997, financial institutions would lend to anyone; now, even strong companies have trouble getting capital. When the market "throws the baby out with the bathwater," as we believe it's doing now, gems can often be found among the wreckage. As a result, for example, our Distressed Debt and Principal groups are prospecting for overlooked values in telecom. Also flawed are many of the broad rules that investors invoke. In 1999, no cry was heard more often than "buy the dips." Each time the market dropped a bit, buyers stepped in. U

2000 年 Oaktree Capital Management,L.P.

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在每次下跌中买入的人,都从随之而来的反弹中获益。当然,2000 年这招就不那么灵了。3 月至 4 月、5 月和 7 月的每次下跌之后都有反弹,但对毫无戒心的买家来说,这全是陷阱。只有“逢高卖出”才是对的。

尊重周期——我几乎没什么能确定的事,但以下几点千真万确:周期最终总会占上风。没有什么会永远朝一个方向走。树不会长到天上去。也很少有东西会跌到零。

Anyone who bought in those declines benefited from the rallies that surely followed. Of course, that didn't work quite so well in 2000. The dips in March-April, May and July were all followed by rallies, but they were traps for unsuspecting buyers. Only "sell the rallies" proved correct. Respect cycles – There's little I'm certain of, but these things are true: Cycles always prevail eventually. Nothing goes in one direction forever. Trees don't grow to the sky. Few things go to zero.

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这正是泡沫的问题所在。投资者愿意出价买入那些假定永远成功的股票。他们无视经济周期、信贷周期,以及最要紧的——企业生命周期。他们忘了盈利会引来模仿和竞争,而这会侵蚀乃至抹掉盈利。他们还忽略了一个事实:让他们的公司变得迷人的那股强大力量——技术进步——终有一天也可能让这些公司过时。

再想想时间——投资者在乐观中忽略的另一个因素是时间。道理明摆着:长期趋势需要时间才能兑现,而时间可能并不宽裕。或者用约翰·梅纳德·凯恩斯的话说:“市场保持非理性的时间,可能比你保持不破产的时间更长。”每当你忍不住要把全部身家押在一个长期现象上时,想想那个六英尺高的人,他趟过一条平均五英尺深的溪流,却淹死了。

That was really the problem with the bubble. Investors were willing to pay prices that assumed success forever. They ignored the economic cycle, the credit cycle and, most importantly, the corporate life cycle. They forgot that profitability will bring imitation and competition, which will cut into – or eliminate – profitability. They overlooked the fact that the same powerful force that made their companies attractive, technological progress, could at some point render them obsolete. Worry about time – Another element that investors ignore in their optimism is time. It seems obvious, but long-term trends need time in order to work out, and time can be limited. Or as John Maynard Keynes put it, "Markets can remain irrational longer than you can remain solvent." Whenever you're tempted to bet everything on a long-run phenomenon, remember the six-foot tall man who drowned crossing the stream that was five feet deep on average.

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20 世纪 90 年代盛行的一个巨大错觉是“股票总能跑赢”。我同意股票可以指望跑赢债券、现金和通胀,正如沃顿商学院教授杰里米·西格尔所证明的那样,但前提是“长期来看”。如果你有三十年的时间,你可以放心,股票回报会更出色。对于一个持有三十年时间框架的人来说,2000 年纳斯达克的下跌也许无关紧要。但对大多数人来说,感觉并非如此。

时间以另一种方式对 TMT 企业家们产生了影响。许多人筹集了足够一两年用的资金,然后迅速烧光。他们指望以后能筹到更多钱,但在 2000 年,连有价值的主意也拿不到资本。很多公司根本没机会实现盈利。比钱更关键的是,他们的时间耗尽了。

请记住,大多数情况下,事情不会改变——我们这一行最危险的五个字不是“支票在邮局”,而是“这次会不一样”。大多数泡沫源于一种信念:有些东西永久地变了。也许是技术进步、供应短缺或新时尚,但三者的共同点是,它们通常都昙花一现。

One of the great delusions suffered in the 1990s was that "stocks always outperform." I agree that stocks can be counted on to beat bonds, cash and inflation, as Wharton's Prof. Jeremy Siegel demonstrated, but only with the qualification "in the long run." If you have thirty years, you can rest assured that equity returns will be superior. For someone with a thirty-year time frame, the decline of the NASDAQ in 2000 may have been a matter of indifference. But it didn't feel that way to most people. Time came into play in another way for the TMT entrepreneurs. Many raised the money they needed for a year or two and proceeded to burn it up. They counted on being able to raise more later, but in 2000 capital was denied even to worthwhile ideas. Lots of companies never got the chance to reach profitability. More important than money, they ran out of time. Remember that, for the most part, things don't change – The five most dangerous words in our business aren't "The check's in the mail" but "This time it'll be different." Most bubbles proceed from the belief that something has changed permanently. It may be a technological advance, a shortage or a new fad, but what all three have in common is that they're usually short-lived. U

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大多数“新范式”到头来不过是老主题的新变种。没有任何技术发展重要到可以让人不顾价格买入其公司股票。大多数短缺——无论是商品还是证券——都会在供应不可避免地增加以满足需求时得到缓解。任何风潮都不会永远持续。

Most "new paradigms" turn out to be just a new twist on an old theme. No technological development is so significant that its companies' stocks can be bought regardless of price. Most shortages – whether of commodities or securities – ease when supply inevitably rises to meet demand. And no fad lasts forever.

2000 年,橡树资本管理有限合伙公司(Oaktree Capital Management, L.P.)

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永远不要忘记估值——人们的关注点可能会从股息率转向市盈率,也不再盯着账面价值,但这并不意味着估值无关紧要。在科技泡沫时期,买家不担心股价是否过高,因为他们确信总会有别人愿意出更高的价钱接手。可惜,“更大傻瓜理论”只在失效之前有效。估值最终会发挥作用,届时那些接盘的人不得不面对现实。

Never forget valuation – The focus may shift from dividend yield to p/e ratio, and people may stop looking at book value, but that doesn't mean valuation is irrelevant. In the tech bubble, buyers didn't worry about whether a stock was priced too high because they were sure someone else would be willing to pay them more for it. Unfortunately, the "greater fool theory" only works until it doesn't. Valuation eventually comes into play, and those who are holding the bag when it does are forced to face the music. U

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留心投资者心理——我不相信预测或预测者的能力能告诉我们价格会走向何方,但我觉得理解投资者心理能给我们一些提示。当投资者情绪高涨时,就像 1999 年和 2000 年初那样,那是危险的。当街头巷尾的人都觉得股票是个好主意、稳赚不赔时,我就得警惕了。当这种心态把股价推高到只假设最好、毫无恐惧的地步,那就是灾难的配方。

Be conscious of investor psychology – I don't believe in the ability of forecasts or forecasters to tell us where prices are going, but I think an understanding of investor psychology can give us a hint. When investors are exuberant, as they were in 1999 and early 2000, it's dangerous. When the man on the street thinks stocks are a great idea and sure to produce profits, I'd watch out. When attitudes of this sort make for stock prices that assume the best and incorporate no fear, it's a formula for disaster.

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我发现自己引用沃伦·巴菲特的一句话,比引用任何其他话都多:“别人处事越是缺乏审慎,我们处事就越应当审慎。”别人狂热时,我们处于危险之中。别人恐慌时,他们定出的价格很低,我们可以积极进取。12 月 22 日,《纽约时报》在《消费者情绪转向焦虑》一文中用了一个新词:“非理性焦虑”。如果这种情绪确实蔓延开来,取代非理性繁荣,它可能预示着买入机会。

I find myself using one quote, from Warren Buffett, more often than any other: "The less prudence with which others conduct their affairs, the greater prudence with which we should conduct our own affairs." When others are euphoric, that puts us in danger. When others are terrified, the prices they set are low, and we can be aggressive. On December 22, in "Consumer Mood Swings to Angst," the New York Times employed a new phrase: "irrational anxiety." If that sentiment does come to be widespread, replacing irrational exuberance, it can signal a buying opportunity. Check your own mindset – For me, mindset holds many of the keys to success. We at Oaktree believe strongly in contrarianism. As suggested in the paragraph above, that means leaning away from the direction chosen by most others. Sell when they're euphoric, and buy when they're afraid. Sell what they love, and buy what they hate. U

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检视你自己的心态——对我而言,心态掌握着成功的许多钥匙。我们橡树资本坚信逆向思维。如上段所述,这意味着偏离大多数人选择的方向。别人狂热时卖出,别人恐惧时买入。卖出他们钟爱的,买入他们厌恶的。

Closely related to contrarianism is skepticism. It's a simple concept, but it has great potential for keeping us out of trouble. If it sounds too good to be true, it probably is. That phrase is always heard after the losses have piled up – be it in dot-coms, portfolio insurance, "market neutral" funds or the "Asian miracle." Oaktree was founded on the conviction that free lunches do exist, but not for everyone, or where everyone's looking, or without hard work and superior skill. Skepticism needn't make you give up on superior risk-adjusted returns, but it should make you ask tough questions about the ease of accessing them. U

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与逆向思维密切相关的还有怀疑精神。这是个简单的概念,但它在让我们远离麻烦方面潜力巨大。如果一件事好得不像真的,那它很可能就是假的。这句话总是在损失堆积如山之后才被人想起——无论是互联网公司、投资组合保险、“市场中性”基金,还是“亚洲奇迹”。橡树资本创立的信念是:免费午餐确实存在,但并非对所有人、也并非在每个人寻找的地方,更不是不付出艰苦努力和卓越技能就能得到。怀疑精神不必让你放弃追求卓越的风险调整后回报,但它应当让你对获取这些回报的轻松程度提出尖锐的问题。

We think humility is essential, especially concerning the ability to know the future. Before we act on a forecast, we ask if there's good reason to think we're more right than the consensus view already embodied in prices. As to macro projections, we never assume we're superior. About under-researched companies and securities, we think it's possible to get an edge through hard work and skill. Finally, we believe in investing defensively. That means worrying about what we may not know, about what can go wrong, and about losing money. If you're worried, you'll tend to build in more margin for error. Worriers make less when everything goes right, as in the tech bubble, but they also lose less – and stay in the game – when things return

我们认为谦逊至关重要,尤其是在预知未来的能力方面。在依据预测行动之前,我们会问:有没有充分理由认为我们比已经反映在价格中的共识观点更正确?至于宏观预测,我们从不假设自己更胜一筹。对于研究不足的公司和证券,我们认为通过努力工作和技能获得优势是可能的。

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最后,我们相信防御性投资。这意味着要担心我们可能不知道的事情,担心可能出错的环节,担心亏钱。如果你心存担忧,你往往会留出更多的容错空间。忧心忡忡的人在一切顺利时赚得较少——比如科技泡沫时期——但当形势回归常态时,他们亏得也较少,而且能留在牌桌上。在橡树资本,指引我们的一条原则胜过其他一切:如果我们避开输家,赢家自会照顾好自己。

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这些是橡树资本的立身之本,也是让我们的客户安然度过 2000 年的东西。我们无法保证所有投资决策都正确,但我们能向您保证,在 2001 年及以后,这些决策将体现这些通往成功的关键要素。

to earth. At Oaktree, we're guided more by one principle than any other: if we avoid the losers, the winners will take care of themselves. These are the things that Oaktree is built on, and that got our clients through 2000 in one piece. We can't promise that all of our investment decisions will be correct, but we can assure you they will embody these crucial ingredients for success in 2001 and beyond.

2000 年 12 月 31 日

《“泡沫.com”》一文中提及的股票——2000 年 1 月 1 日

December 31, 2000 Stocks Mentioned In "bubble.com" – January 1, 2000

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U

Akamai Tech.

Amazon.com

America Online

Charles Schwab

CMGI

E*Trade

Egreetings Network

Etoys

Priceline.com

Red Hat

Theglobe.com

VA Linux Sys

Webvan

Yahoo!

Akamai Tech. Amazon.com America Online Charles Schwab CMGI E*Trade Egreetings Network Etoys Priceline.com Red Hat Theglobe.com VA Linux Sys Webvan Yahoo!

Ticker

Symbol

Ticker Symbol

U

U

AKAM

AMZN

AOL

SCH

CMGI

EGRP

EGRT

ETYS

PCLN

RHAT

TGLO

LNUX

WBVN

YHOO

AKAM AMZN AOL SCH CMGI EGRP EGRT ETYS PCLN RHAT TGLO LNUX WBVN YHOO

1999 年 12 月 31 日

2000 年最高价

涨跌幅 %

2000 年最高价

2000 年 12 月 31 日

涨跌幅 %

% Chng. % Chng. 12/31/99 2000 high 2000 Price to to High 12/31/00 12/31/00 12/31/00

Price

12/31/99

Price 12/31/99

U

U

U

U

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

$328

76

76

26

138

26

10

26

47

106

8

207

17

216

$328 76 76 26 138 26 10 26 47 106 8 207 17 216

U

U

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

$346

92

83

45

164

33

13

28

104

148

10

208

19

250

$346 92 83 45 164 33 13 28 104 148 10 208 19 250

Average

Average

U

U

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

$ 21

16

35

28

6

7

#

#

1

6

#

8

#

30

$ 21 16 35 28 6 7 # # 1 6 # 8 # 30

U

U

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

-94%

-80

-54

+11

-96

-72

-97

-99

-97

-94

-96

-96

-97

-86

U

-94% -80 -54 +11 -96 -72 -97 -99 -97 -94 -96 -96 -97 -86 U

-82%

-82%

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

-94%

-83

-58

-37

-97

-78

-98

-99

-99

-96

-97

-96

-97

-88

-94% -83 -58 -37 -97 -78 -98 -99 -99 -96 -97 -96 -97 -88

U

U

-87%

-87%

= below 50¢

= below 50¢

2000 年橡树资本管理有限公司

2000 Oaktree Capital Management, L.P.

9

9

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All Rights Reserved