恕不同意
Memo to:
Memo to:
Oaktree Clients
Oaktree Clients
From:
From:
Howard Marks
Howard Marks
Re:
敬请见谅,我不敢苟同
我曾多次写到,1969 年我进入投资行业时,“漂亮五十”股票正当全盛期。我的第一家雇主——第一国民城市银行,以及许多其他“货币中心银行”(当时领先的投资管理机构),都被这些公司深深吸引,迷恋它们强大的商业模式和无懈可击的前景。围绕这些股票的市场情绪一片叫好,投资组合经理们在抱团中找到了巨大的安全感。比如说,当时流行一句话:“买了 IBM,就不会被解雇。”那个时代的典型成长股,非它莫属。
我也写过很多关于这些股票结局的文章。1973 年至 1974 年间,石油输出国组织(OPEC)实施石油禁运,随之而来的经济衰退使标普 500 指数累计下跌 47%。而许多“漂亮五十”股票,那些曾被人们认为“价格再高也不为过”的股票,表现远逊于大盘,市盈率从 60 到 90 的峰值一路跌到个位数的谷底。于是,这些股票的拥趸们在“人人都知道”很优秀的公司身上,几乎赔光了全部身家。这是我第一次亲眼目睹,那些处在我所称“人气基座”上的资产,可能会遭遇怎样的命运。
1978 年,我被调往银行债券部门,负责设立可转换债券基金,不久后又设立高收益债券基金。那时我投资的证券,大多数受托人视为“不可投资”,几乎没有人知道、关心或觉得它们可取……而我却稳稳当当地赚着钱。我很快意识到,我的出色业绩在很大程度上恰恰源于这个事实:我投资的证券几乎无人知晓、无人关心、无人看好。这让我切身领会了有效市场假说中蕴含的赚钱要义——那是在芝加哥大学商学院时学到的:若想取得卓越的投资业绩,你就必须投资于别人尚未蜂拥而至、尚未被充分定价的品种。换句话说,你必须走一条不一样的路。
本质区别
2006 年,我写了一份题为《敢于卓越》的备忘录。那份备忘录主要谈的是要有远大抱负,其中既有对盲从和投资官僚主义的抨击,也断言获得超额回报的路径必然要经过非主流。那份备忘录中人们至今仍会跟我提起的,是一张简简单单的 2×2 矩阵:
传统行为
理想结果
Re: I Beg to Differ
I’ve written many times about having joined the investment industry in 1969, when the “Nifty Fifty” stocks were in full flower. My first employer, First National City Bank, as well as many of the other “money-center banks” (the leading investment managers of the day), were enthralled with these companies, with their powerful business models and flawless prospects. Sentiment surrounding their stocks was uniformly positive, and portfolio managers found great safety in numbers. For example, a common refrain at the time was “you can’t be fired for buying IBM,” the era’s quintessential growth company. I’ve also written extensively about the fate of these stocks. In 1973-74, the OPEC oil embargo and the resultant recession took the S&P 500 Index down a total of 47%. And many of the Nifty Fifty, for which it had been thought that “no price was too high,” did far worse, falling from peak p/e ratios of 60-90 to trough multiples in the single digits. Thus, their devotees lost almost all of their money in the stocks of companies that “everyone knew” were great. This was my first chance to see what can happen to assets that are on what I call “the pedestal of popularity.” In 1978, I was asked to move to the bank’s bond department to start funds in convertible bonds and, shortly thereafter, high yield bonds. Now I was investing in securities most fiduciaries considered “uninvestable” and which practically no one knew about, cared about, or deemed desirable . . . and I was making money steadily and safely. I quickly recognized that my strong performance resulted in large part from precisely that fact: I was investing in securities that practically no one knew about, cared about, or deemed desirable. This brought home the key money-making lesson of the Efficient Market Hypothesis, which I had been introduced to at the University of Chicago Business School: If you seek superior investment results, you have to invest in things that others haven’t flocked to and caused to be fully valued. In other words, you have to do something different. The Essential Difference In 2006, I wrote a memo called Dare to Be Great. It was mostly about having high aspirations, and it included a rant against conformity and investment bureaucracy, as well as an assertion that the route to superior returns by necessity runs through unconventionality. The element of that memo that people still talk to me about is a simple two-by-two matrix: Conventional Behavior Favorable Outcomes
普通的好结果
高于平均的结果
Average good results Above average results
糟糕结果的均值
Unfavorable Outcomes Average bad results
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Unconventional
Behavior
Unconventional Behavior
低于平均水平的结果
Below average results
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当时我是这样解释这个状况的:
当然,这事并不简单明了,但我认为大体情况就是如此。如果你的行为以及你手下经理人的行为循规蹈矩,那么你很可能得到中规中矩的结果——无论好坏。只有当行为不循常规时,你的表现才可能出人意料……而且只有当判断高人一筹时,你的表现才可能超越平均水平。
市场参与者的共识意见已经融入了市场价格。因此,如果投资者缺乏超越构成共识的普通人的洞察力,就该预期获得平庸的风险调整后收益。
自打写下那份备忘录,许多年过去了,投资界变得老练得多,但那个矩阵及其附带说明所传达的信息始终未变。说到简单——在那份备忘录里,我把问题浓缩成一句话:“刚收到的消息:你不能跟别人做一模一样的动作,还指望跑赢大盘。”
理解这个想法的最佳途径,是推演一个高度逻辑化、近乎数学的过程(照例大幅简化,仅为说明问题):
Here’s how I explained the situation: Of course, it’s not easy and clear-cut, but I think it’s the general situation. If your behavior and that of your managers is conventional, you’re likely to get conventional results – either good or bad. Only if the behavior is unconventional is your performance likely to be unconventional . . . and only if the judgments are superior is your performance likely to be above average. The consensus opinion of market participants is baked into market prices. Thus, if investors lack insight that is superior to the average of the people who make up the consensus, they should expect average risk-adjusted performance. Many years have passed since I wrote that memo, and the investing world has gotten a lot more sophisticated, but the message conveyed by the matrix and the accompanying explanation remains unchanged. Talk about simple – in the memo, I reduced the issue to a single sentence: “This just in: You can’t take the same actions as everyone else and expect to outperform.” The best way to understand this idea is by thinking through a highly logical and almost mathematical process (greatly simplified, as usual, for illustrative purposes): •
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任何一个确定(但无法预先知晓的)时间段内,所有投资者在单只股票、某个市场或所有市场合计中共同赚取的钱,数额是固定的。这个数额取决于两个方面:(a)公司或资产在基本面层面的表现(比如利润增长还是下滑);(b)人们对这些基本面的感受,以及他们如何对待资产价格。
平均来看,所有投资者都会获得平均收益。
如果你满足于平均收益,只需广泛买入相关资产,按照其在相应市场或指数中的权重,每种都买一些。通过这种方式采取平均行为,你就能保证获得平均业绩。(显然,这就是指数基金背后的理念。)
如果你想超越平均,就必须偏离共识行为。你得超配某些证券、资产类别或市场,低配另一些。换言之,你得做出不同的选择。
难点在于:(a)市场价格是所有人集体思考的结果;(b)任何个人都很难持续判断出共识何时出错、某项资产定价过高或过低。
尽管如此,“主动型投资者”仍会下主动赌注,力求超越平均。
- 投资者甲认为股票整体太便宜,于是卖出债券来超配股票。投资者乙认为股票太贵,于是卖出部分股票给甲,将所得投入债券,从而低配股票。
- 投资者 X 认为某只股票太便宜,于是超配,从投资者 Y 手中买入股票;Y 则认为该股太贵,因此想低配。
必须指出,在上述每种情形中,总有一位投资者正确,另一位错误。现在回到上面第一条:既然所有投资者合计赚到的总金额是固定的,那么所有主动赌注加在一起,就是一场零和游戏(扣除佣金及其他成本后为负和游戏)。正确的那位获得高于平均的回报,而错的那位,按定义,获得低于平均的回报。
因此,每一个为追求超越平均而下的主动赌注,都伴随着低于平均的风险。没有任何办法能让你下出一个赢了就必赚、输了却无代价的主动赌注。
A certain (but unascertainable) number of dollars will be made over any given period by all investors collectively in an individual stock, a given market, or all markets taken together. That amount will be a function of (a) how companies or assets fare in fundamental terms (e.g., how their profits grow or decline) and (b) how people feel about those fundamentals and treat asset prices. On average, all investors will do average. If you’re happy doing average, you can simply invest in a broad swath of the assets in question, buying some of each in proportion to its representation in the relevant universe or index. By engaging in average behavior in this way, you’re guaranteed average performance. (Obviously, this is the idea behind index funds.) If you want to be above average, you have to depart from consensus behavior. You have to overweight some securities, asset classes, or markets and underweight others. In other words, you have to do something different. The challenge lies in the fact that (a) market prices are the result of everyone’s collective thinking and (b) it’s hard for any individual to consistently figure out when the consensus is wrong and an asset is priced too high or too low. Nevertheless, “active investors” place active bets in an effort to be above average. o Investor A decides stocks as a whole are too cheap, and he sells bonds in order to overweight stocks. Investor B thinks stocks are too expensive, so she moves to an underweighting by selling some of her stocks to Investor A and putting the proceeds into bonds. o Investor X decides a certain stock is too cheap and overweights it, buying from investor Y, who thinks it’s too expensive and therefore wants to underweight it. It’s essential to note that in each of the above cases, one investor is right and the other is wrong. Now go back to the first bullet point above: Since the total dollars earned by all investors collectively are fixed in amount, all active bets, taken together, constitute a zero-sum game (or negative-sum after commissions and other costs). The investor who’s right earns an above average return, and by definition the one who’s wrong earns a below average return. Thus, every active bet placed in the pursuit of above average returns carries with it the risk of below average returns. There’s no way to make an active bet such that you’ll win if it works
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但若失败,也不至于亏损。金融创新常被描述为能提供这种不可能的两全其美,但它们总是辜负了这番炒作。综上,结论很简单:你不主动下注,就别指望获得超越平均的回报;但若你的主动下注押错了方向,你的回报就会低于平均。
but not lose if it doesn’t. Financial innovations are often described as offering some version of this impossible bargain, but they invariably fail to live up to the hype. The bottom line of the above is simple: You can’t hope to earn above average returns if you don’t place active bets, but if your active bets are wrong, your return will be below average.
投资给我的感觉很像打高尔夫,球场状况、对手表现、球洞位置,每天都可能变。有些日子,一种打法适合球场,换一天,就得采取不同策略。想赢,你要么在选杆策略上比别人高明,要么在执行上更胜一筹,或者两者兼备。
投资者也一样。道理很简单:如果你想在业绩上脱颖而出,就必须偏离大众。但偏离之后,差别能否成为优势,取决于你选的策略和战术是否正确,或者你的执行能力是否更强,或两者兼有。
第二层思维
2009 年,哥伦比亚商学院出版社考虑是否出版我的《投资最重要的事》时,他们要求先看一章样章。像往常一样,我坐下来,描述了一个我此前没写过、也没命名过的概念。那段描述成了该书第一章,谈的是书里最重要的主题之一:第二层思维。这无疑也是书中被人问得最多的概念。
第二层思维的想法,建立在我写的《敢于大胆》之上。首先,我重申了我的观点:投资成功意味着做得比别人好。所有主动型投资者(当然也包括指望靠这个吃饭的资金管理者)都受追求超额回报驱动。
但这种普遍性,恰恰让战胜市场成了难题。数百万人在争夺每一美元的投资收益。谁拿得到?比旁人快一步的那个人。在某些领域,冲到队伍最前面意味着更多教育、更多泡在健身房或图书馆的时间、更好的营养、更多的汗水、更强的耐力或更好的装备。但在投资里,这些东西没那么管用,它需要更敏锐的思维……在我所说的第二层。
第二层思维背后的基本思想不难概括:要想跑赢,你的思考必须与众不同,而且更加出色。
记住,你的投资目标不是赚取平均回报,而是想做得比平均更好。因此,你的思考必须比别人更强——既更有力,又更高一层。既然其他投资者可能聪明、信息灵通、高度电脑化,你就必须找到他们没有的优势。你得想到他们没想到的,看到他们漏掉的,或者带来他们不具备的洞察。你的反应必须不同,行为必须不同。简言之,正确可能是投资成功的必要条件,但还不够。你必须比别人更正确……这本身就意味着你的思维必须不同。
Investing strikes me as being very much like golf, where playing conditions and the performance of competitors can change from day to day, as can the placement of the holes. On some days, one approach to the course is appropriate, but on other days, different tactics are called for. To win, you have to either do a better job than others of selecting your approach or executing on it, or both. The same is true for investors. It’s simple: If you hope to distinguish yourself in terms of performance, you have to depart from the pack. But, having departed, the difference will only be positive if your choice of strategies and tactics is correct and/or you’re able to execute better. Second-Level Thinking In 2009, when Columbia Business School Publishing was considering whether to publish my book The Most Important Thing, they asked to see a sample chapter. As has often been my experience, I sat down and described a concept I hadn’t previously written about or named. That description became the book’s first chapter, addressing one of its most important topics: second-level thinking. It’s certainly the concept from the book that people ask me about most often. The idea of second-level thinking builds on what I wrote in Dare to Be Great. First, I repeated my view that success in investing means doing better than others. All active investors (and certainly money managers hoping to earn a living) are driven by the pursuit of superior returns. But that universality also makes beating the market a difficult task. Millions of people are competing for each dollar of investment gain. Who’ll get it? The person who’s a step ahead. In some pursuits, getting up to the front of the pack means more schooling, more time in the gym or the library, better nutrition, more perspiration, greater stamina or better equipment. But in investing, where these things count for less, it calls for more perceptive thinking . . . at what I call the second level. The basic idea behind second-level thinking is easily summarized: In order to outperform, your thinking has to be different and better. Remember, your goal in investing isn’t to earn average returns; you want to do better than average. Thus, your thinking has to be better than that of others – both more powerful and at a higher level. Since other investors may be smart, well informed and highly computerized, you must find an edge they don’t have. You must think of something they haven’t thought of, see things they miss, or bring insight they don’t possess. You have to react differently and behave differently. In short, being right may be a necessary condition for investment success, but it won’t be sufficient. You have to be more right than others . . . which by definition means your thinking has to be different.
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既然论述了这一点,我便接着区分了二级思考者与在第一层面运作的人:
一级思考是简单表面的,几乎人人都能做到(这通常不是什么好兆头,尤其是当大家试图从中寻求优势时)。一级思考者只需对未来的一个看法,比如“公司前景看好,意味着股价会涨。”
二级思考则是深入、复杂且曲折的。二级思考者会综合考量诸多因素:
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Having made the case, I went on to distinguish second-level thinkers from those who operate at the first level: First-level thinking is simplistic and superficial, and just about everyone can do it (a bad sign for anything involving an attempt at superiority). All the first-level thinker needs is an opinion about the future, as in “The outlook for the company is favorable, meaning the stock will go up.” Second-level thinking is deep, complex, and convoluted. The second-level thinker takes a great many things into account: • • • • • • • •
未来可能出现的结局范围是什么?
我认为哪一种结局会出现?
我判断正确的概率有多大?
市场共识的看法是什么?
我的预期与市场共识有何不同?
当前资产价格与市场共识对未来的看法、以及与我自己的看法,契合度如何?
价格中蕴含的市场共识心理是过于乐观还是过于悲观?
如果市场共识被证明是对的,资产价格会怎样;如果我是对的,又会怎样?
What is the range of likely future outcomes? What outcome do I think will occur? What’s the probability I’m right? What does the consensus think? How does my expectation differ from the consensus? How does the current price for the asset comport with the consensus view of the future, and with mine? Is the consensus psychology that’s incorporated in the price too bullish or bearish? What will happen to the asset’s price if the consensus turns out to be right, and what if I’m right?
第一级思维与第二级思维的工作量差异显然极为悬殊,能胜任后者的人数与前者相比可谓凤毛麟角。
第一级思维者寻找简单的公式和现成的答案。第二级思维者明白,投资成功的真谛恰恰与简单背道而驰。
谈到难度,让我想起在疫情期间与儿子安德鲁讨论时浮现的一个重要观点(详见 2021 年 1 月发布的备忘录《有价值之物》)。在该备忘录对近几十年来多数市场如何变得高效所作的深入探讨中,安德鲁提出了一个精彩的观点:“关于当下的、唾手可得的量化信息,不可能成为卓越表现的来源。”毕竟,这类信息人人皆可获得——就美国公开证券而言,这正是美国证交会《公平披露条例》的核心要义——而如今所有投资者都应当懂得如何操作数据和运行筛选程序。
那么,那些志在跑赢的投资者,又如何有望达成目标呢?正如安德鲁和我在一期讨论《有价值之物》的播客中所说,他们必须超越关于当下的、唾手可得的量化信息。相反,他们的优势必须来源于一种能力:
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The difference in workload between first-level and second-level thinking is clearly massive, and the number of people capable of the latter is tiny compared to the number capable of the former. First-level thinkers look for simple formulas and easy answers. Second-level thinkers know that success in investing is the antithesis of simple. Speaking about difficulty reminds me of an important idea that arose in my discussions with my son Andrew during the pandemic (described in the memo Something of Value, published in January 2021). In the memo’s extensive discussion of how efficient most markets have become in recent decades, Andrew makes a terrific point: “Readily available quantitative information with regard to the present cannot be the source of superior performance.” After all, everyone has access to this type of information – with regard to public U.S. securities, that’s the whole point of the SEC’s Reg FD (for fair disclosure) – and nowadays all investors should know how to manipulate data and run screens. So, then, how can investors who are intent on outperforming hope to reach their goal? As Andrew and I said on a podcast where we discussed Something of Value, they have to go beyond readily available quantitative information with regard to the present. Instead, their superiority has to come from an ability to: • • •
为了更深入地理解已公布数字的意义,
为了更准确地评估公司的定性层面,以及/或者
为了更精准地预见未来。
better understand the significance of the published numbers, better assess the qualitative aspects of the company, and/or better divine the future.
显然,这些事项没有一样能确定无疑,无法用经验衡量,也没有万无一失的公式可供处理。不同于当下的量化信息,没有任何现成来源能让你轻松得到答案。它们全都归结于判断力或洞察力。而拥有更好判断力的第二层思维者
Obviously, none of these things can be determined with certainty, measured empirically, or processed using surefire formulas. Unlike present-day quantitative information, there’s no source you can turn to for easy answers. They all come down to judgment or insight. Second-level thinkers who have better
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判断力强的人更有可能获得超额回报,而洞察力较弱的人则往往表现平平。
这一切让我想起查理·芒格在《最重要的事》出版前后对我说过的话:“这本就不该容易。谁觉得容易,谁就是傻瓜。”任何认为存在一种能保证投资成功的公式(并且自己能掌握它)的人,显然没有理解投资过程的复杂、动态和竞争特性。卓越投资的回报可能是一大笔钱。在竞争激烈的投资舞台上,成为那个把额外收益揣进口袋的人,绝不可能轻松。
逆向思维
投资界有一个与“与众不同”密切相关的概念:逆向思维。“投资羊群”指的是那些推动证券价格朝一个方向或另一个方向移动的大众(或机构)。正是他们的行为,把资产价格推向牛市高点,有时甚至形成泡沫;在另一方向上,又将其拖入熊市区域,偶尔引发崩盘。在这些极端情况下,往往都过头了,采取逆向行动至关重要。
随波逐流地参与上述波动,会导致人们在价格高位持有或买入资产,在价格低位卖出或错失买入机会。因此,与羊群分道扬镳,采取与大多数人相反的行动,可能至关重要。
逆向思维在《最重要的事》中单独成章。以下是我阐述的逻辑:
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judgment are likely to achieve superior returns, and those who are less insightful are likely to generate inferior performance. This all leads me back to something Charlie Munger told me around the time The Most Important Thing was published: “It’s not supposed to be easy. Anyone who finds it easy is stupid.” Anyone who thinks there’s a formula for investing that guarantees success (and that they can possess it) clearly doesn’t understand the complex, dynamic, and competitive nature of the investing process. The prize for superior investing can amount to a lot of money. In the highly competitive investment arena, it simply can’t be easy to be the one who pockets the extra dollars. Contrarianism There’s a concept in the investing world that’s closely related to being different: contrarianism. “The investment herd” refers to the masses of people (or institutions) that drive security prices one way or the other. It’s their actions that take asset prices to bull market highs and sometimes bubbles and, in the other direction, to bear market territory and occasional crashes. At these extremes, which are invariably overdone, it’s essential to act in a contrary fashion. Joining in the swings described above causes people to own or buy assets at high prices and to sell or fail to buy at low prices. For this reason, it can be important to part company with the herd and behave in a way that’s contrary to the actions of most others. Contrarianism received its own chapter in The Most Important Thing. Here’s how I set forth the logic: • •
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• • •
市场剧烈摇摆,从牛市到熊市,从高估到低估。
其波动由“大众”、“羊群”和“大多数人”的行为驱动。牛市出现是因为想买的人多于想卖的人,或者买家的意愿比卖家更强烈。随着人们从卖家转为买家,且买家意愿增强、卖家意愿减弱,市场随之上涨。(如果买家不占主导,市场就不会上涨。)
市场极端点代表转折点,发生在看涨或看跌情绪达到顶峰之时。打个比方,当最后一个将成为买家的人买入时,顶部就出现了。既然到顶部时每一位买家都已加入看涨的羊群,看涨情绪无法再进一步,市场也就涨到了极致,此时买入或持有都危险。
既然再无人转向看涨,市场便停止上涨。而若第二天有一个人从买家转为卖家,市场就会开始下跌。
因此,在由“大多数人”信念造就的极端点上,大多数人都是错的。
所以,投资成功的关键必然在于反向操作:与大众分道扬镳。那些认清他人错误的人,能从逆向思维中获取巨大利润。
Markets swing dramatically, from bullish to bearish, and from overpriced to underpriced. Their movements are driven by the actions of “the crowd,” “the herd,” and “most people.” Bull markets occur because more people want to buy than sell, or the buyers are more highly motivated than the sellers. The market rises as people switch from being sellers to being buyers, and as buyers become even more motivated and the sellers less so. (If buyers didn’t predominate, the market wouldn’t be rising.) Market extremes represent inflection points. These occur when bullishness or bearishness reaches a maximum. Figuratively speaking, a top occurs when the last person who will become a buyer does so. Since every buyer has joined the bullish herd by the time the top is reached, bullishness can go no further, and the market is as high as it can go. Buying or holding is dangerous. Since there’s no one left to turn bullish, the market stops going up. And if the next day one person switches from buyer to seller, it will start to go down. So at the extremes, which are created by what “most people” believe, most people are wrong. Therefore, the key to investment success has to lie in doing the opposite: in diverging from the crowd. Those who recognize the errors that others make can profit enormously from contrarianism.
综上所述,如果极端的高点和低点过度波动,且是多数投资者一致错误行动的结果,那么就必须离开人群,做一个逆向投资者。耶鲁大学前首席投资官戴维·斯文森在 2000 年出版的《机构投资的创新之路》一书中,解释了为什么投资机构容易随波逐流,与当前市场趋势保持一致。
To sum up, if the extreme highs and lows are excessive and the result of the concerted, mistaken actions of most investors, then it’s essential to leave the crowd and be a contrarian. In his 2000 book, Pioneering Portfolio Management, David Swensen, the former chief investment officer of Yale University, explained why investing institutions are vulnerable to conformity with current
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关于共识性观点以及为何应转而拥抱逆向思维的问题。关于斯文森的投资方法,详见下文“例证”。他还强调了构建支持逆向思维成功运用的基础设施的重要性:
除非机构能在困难时期坚守逆向头寸,否则由此造成的损失将给机构带来严重的财务和声誉代价。在竞争激烈的投资管理领域,草率研究、随大流的投资头寸几乎不可能带来卓越回报。遗憾的是,克服从众心理虽属必要,却不足以确保投资成功……尽管敢于另辟蹊径能提高成功几率,但若没有一套深思熟虑的投资原则支撑这份勇气,投资者仍可能面临失败。
在结束逆向思维这一话题之前,我还想再明确一点。第一层思维者——如果他们关心逆向思维这个概念的话——可能会认为逆向思维就是与大多数人背道而驰,即市场上涨时卖出,下跌时买入。但这种过于简单的定义对投资者恐怕帮助不大。相反,对逆向思维本身的理解必须上升到第二层。
在我的《投资最重要的事》注释版《最重要的事: illuminated》中,四位专业投资者和学者对我的论述提供了评注。我的好友、杰出的股票投资者乔尔·格林布拉特对机械式逆向思维提出了一个十分贴切的观察:“……仅仅因为没人愿意跳到高速公路上飞驰的马克卡车前面,并不意味着你就应该跳上去。”换言之,大众投资者并非总是错的,其错误也并非可靠到永远应该反其道而行之。相反,要成为有效的逆向投资者,你必须弄清楚:
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consensus belief and why they should instead embrace contrarianism. (For more on Swensen’s approach to investing, see “A Case in Point” below.) He also stressed the importance of building infrastructure that enables contrarianism to be employed successfully: Unless institutions maintain contrarian positions through difficult times, the resulting damage imposes severe financial and reputational costs on the institution. Casually researched, consensus-oriented investment positions provide little prospect for producing superior results in the intensely competitive investment management world. Unfortunately, overcoming the tendency to follow the crowd, while necessary, proves insufficient to guarantee investment success . . . While courage to take a different path enhances chances for success, investors face likely failure unless a thoughtful set of investment principles undergirds the courage. Before I leave the subject of contrarianism, I want to make something else very clear. First-level thinkers – to the extent they’re interested in the concept of contrarianism – might believe contrarianism means doing the opposite of what most people are doing, so selling when the market rises and buying when it falls. But this overly simplistic definition of contrarianism is unlikely to be of much help to investors. Instead, the understanding of contrarianism itself has to take place at a second level. In The Most Important Thing Illuminated, an annotated edition of my book, four professional investors and academics provided commentary on what I had written. My good friend Joel Greenblatt, an exceptional equity investor, provided a very apt observation regarding knee-jerk contrarianism: “. . . just because no one else will jump in front of a Mack truck barreling down the highway doesn’t mean that you should.” In other words, the mass of investors aren’t wrong all the time, or wrong so dependably that it’s always right to do the opposite of what they do. Rather, to be an effective contrarian, you have to figure out: • • • •
羊群在做什么;
它为什么这样做;
它这样做有没有问题,如果有,问题在哪里;
以及你该如何应对。
what the herd is doing; why it’s doing it; what’s wrong, if anything, with what it’s doing; and what you should do about it.
像第四页圆点列表里列出的二级思维过程一样,聪明的逆向思维既深邃又复杂。它远不只是与大众对着干那么简单。然而,在最佳机会出现时——即市场极端最过度之时——做出的优质投资决策,无一例外地包含逆向思考的成分。
甘愿冒险犯错
值得我动笔写的话题也就那么多,既然我知道自己永远不可能把这些问题彻底搞透,我就会时不时回头再谈,在之前写的基础上补充新内容。于是在 2014 年,我继 2006 年的《敢为卓越》之后,又写了篇备忘录,题目很有创意,叫《敢为卓越Ⅱ》。开篇我就重申了自己对“与众不同”这一重要性的坚持:
如果你的投资组合跟别人的一模一样,你可能做得不错,也可能做得很差,但你不可能做出不一样的成绩。而要想有机会跑赢大盘,与众不同是绝对必需的……
Like the second-level thought process laid out in bullet points on page four, intelligent contrarianism is deep and complex. It amounts to much more than simply doing the opposite of the crowd. Nevertheless, good investment decisions made at the best opportunities – at the most overdone market extremes – invariably include an element of contrarian thinking. The Decision to Risk Being Wrong There are only so many topics I find worth writing about, and since I know I’ll never know all there is to know about them, I return to some from time to time and add to what I’ve written previously. Thus, in 2014, I followed up on 2006’s Dare to Be Great with a memo creatively titled Dare to Be Great II. To begin, I repeated my insistence on the importance of being different: If your portfolio looks like everyone else’s, you may do well, or you may do poorly, but you can’t do different. And being different is absolutely essential if you want a chance at being superior. . . .
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紧接着,我讨论了“与众不同”所伴随的挑战:
大多数伟大的投资始于不适感。人们普遍感觉良好的事物——那些底层前提被广泛接受、近期表现积极、前景光明的投资——往往不太可能以低价购得。相反,便宜货通常出现在那些备受争议、人们对其持悲观态度、且近期表现糟糕的事物中。
但随后,也许最重要的是,我把这个想法向前推进了一步,从敢于与众不同转向其自然的推论:敢于犯错。大多数投资书籍讲的是如何正确,而不是犯错的可能。然而,有志成为主动型投资者的你必须明白,每一次成功尝试都必然伴随着失败的风险。两者绝对不可分割,正如我在第三页开头所描述的那样。
在一个哪怕只是稍微有效的市场中,你为了追求高于平均水平的回报而偏离共识所做的每一件事,如果这种偏离最终被证明是个错误,都有可能带来低于平均水平的回报。超配还是低配;集中还是分散;持有还是卖出;对冲还是不对冲——这些都是双刃剑。选对了就赢,选错了就输。
我最喜欢的一句名言来自拉斯维加斯赌场的一位赌场经理:“你下注越多,赢的时候赢得就越多。”绝对无可争辩。但这位经理 conveniently 省略了反面的说法:“你下注越多,输的时候输得也越多。”显然,这两句话是相辅相成的。
在我偶尔给机构客户做的演示中,我用 PowerPoint 动画来形象地描绘这种情况的本质:
I followed that with a discussion of the challenges associated with being different: Most great investments begin in discomfort. The things most people feel good about – investments where the underlying premise is widely accepted, the recent performance has been positive, and the outlook is rosy – are unlikely to be available at bargain prices. Rather, bargains are usually found among things that are controversial, that people are pessimistic about, and that have been performing badly of late. But then, perhaps most importantly, I took the idea a step further, moving from daring to be different to its natural corollary: daring to be wrong. Most investment books are about how to be right, not the possibility of being wrong. And yet, the would-be active investor must understand that every attempt at success by necessity carries with it the chance for failure. The two are absolutely inseparable, as I described at the top of page three. In a market that is even moderately efficient, everything you do to depart from the consensus in pursuit of above average returns has the potential to result in below average returns if your departure turns out to be a mistake. Overweighting something versus underweighting it; concentrating versus diversifying; holding versus selling; hedging versus not hedging – these are all double-edged swords. You gain when you make the right choice and lose when you’re wrong. One of my favorite sayings came from a pit boss at a Las Vegas casino: “The more you bet, the more you win when you win.” Absolutely inarguable. But the pit boss conveniently omitted the converse: “The more you bet, the more you lose when you lose.” Clearly, those two ideas go together. In a presentation I occasionally make to institutional clients, I employ PowerPoint animation to graphically portray the essence of this situation: •
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一个气泡缓缓落下,上面写着“力争正确”。主动投资的核心,无非就是这四个字。但紧接着,气泡里又冒出几个字:“承担犯错的风险”。归根结底,想做到前者,就躲不开后者,两者密不可分。
又一个气泡落下来,标签上写着“不会亏”。投资里确实存在不会亏的策略。买短期国债,收益不可能为负;买指数基金,跑不赢指数这件事不会发生。但第二个气泡里紧跟着又蹦出几个字:“赢不了”。用不会亏的策略,等于主动放弃了赢的可能。买短期国债的投资者,赚的顶多是最低的收益率;买指数基金的投资者,永远别想跑赢大盘。
说到这儿,我想起自己有时会想象,那些不开窍的客户给我派下的任务:“你只要把每个气泡里的前半句话拼起来就行:用不会亏的策略,去争取跑赢大盘。”可惜,这个组合在现实中根本不存在。
A bubble drops down, containing the words “Try to be right.” That’s what active investing is all about. But then a few more words show up in the bubble: “Run the risk of being wrong.” The bottom line is that you simply can’t do the former without also doing the latter. They’re inextricably intertwined. Then another bubble drops down, with the label “Can’t lose.” There are can’t-lose strategies in investing. If you buy T-bills, you can’t have a negative return. If you invest in an index fund, you can’t underperform the index. But then two more words appear in the second bubble: “Can’t win.” People who use can’t-lose strategies by necessity surrender the possibility of winning. Tbill investors can’t earn more than the lowest of yields. Index fund investors can’t outperform. And that brings me to the assignment I imagine receiving from unenlightened clients: “Just apply the first set of words from each bubble: Try to outperform while employing can’t-lose strategies.” But that combination happens to be unavailable.
上述情况表明,主动投资所带来的成本远不止佣金和管理费:还增加了表现不佳的风险。因此,每位投资者都必须有意识地决定遵循哪条路径。追求卓越回报,就要承担落后于群体的风险;或者随大流,确保平均表现。显而易见,如果不愿承担表现低于平均水平的风险,就别指望获得超额回报。
这让我想起我最喜欢的幸运签语饼,那是我四五十年前吃甜点时得到的。里面的字条很简单:谨慎者鲜有过失,但也写不出伟大的诗篇。在大学修读日本研究课程时,我了解到了“公案”,牛津词典将其定义为“禅宗中用以证明逻辑推理不足并激发……的悖论性轶事或谜题”。
The above shows that active investing carries a cost that goes beyond commissions and management fees: heightened risk of inferior performance. Thus, every investor has to make a conscious decision about which course to follow. Pursue superior returns at the risk of coming in behind the pack, or hug the consensus position and ensure average performance. It should be clear that you can’t hope to earn superior returns if you’re unwilling to bear the risk of sub-par results. And that brings me to my favorite fortune cookie, which I received with dessert 40-50 years ago. The message inside was simple: The cautious seldom err or write great poetry. In my college classes in Japanese studies, I learned about the koan, which Oxford Languages defines as “a paradoxical anecdote or riddle, used in Zen Buddhism to demonstrate the inadequacy of logical reasoning and to provoke
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启示。”我之所以这样看待我的命运,是因为它引出了一个我觉得充满悖论、并能通向启示的问题。
但这条签语到底意味着什么?你应该谨慎,因为谨慎的人很少犯错误?还是你不该谨慎,因为谨慎的人很少成就大事?这条签语可以有两种读法,两种结论似乎都合理。因此,关键问题是:“哪种含义适合你?”作为投资者,你是喜欢避免错误的想法,还是宁愿追求卓越?哪条路更可能通向你自己定义的成功,哪条路对你更可行?你可以走任何一条路,但显然不能同时走两条。
因此,投资者必须回答一个非常基本的问题:你会(a)努力追求超越平均,这要花钱、远不能保证成功,还可能让你落得低于平均;还是(b)接受平均表现——这能帮你降低成本,但也意味着当赢家们报告令人垂涎的成功时,你只能眼巴巴地看着。我在《敢于伟大 II》中是这样说的:
应该把多少重点放在分散投资、规避风险和防范低于平均水平的表现上,又有多少重点放在牺牲这些以期望做得更好上?
我还这样描述了一些考量:
非常规行为是取得卓越投资业绩的唯一道路,但它并不适合所有人。除了超群的技能,成功的投资还需要有能力在一段时间内看起来是错的,并挺过一些错误。因此,每个人都必须评估自己是否在性格上具备做这些事情的条件,以及他的环境——包括雇主、客户和他人观点的影响——是否允许他这样做……当形势严峻、初期表现让他看起来是错的时候,这种情况几乎必然会出现。
你不可能两全其美。而且,就像投资中许多方面一样,没有对错之分,只有适合你的对错。
一个实例
前面提到的大卫·斯文森从 1985 年起管理耶鲁大学的捐赠基金,直到 2021 年去世,任期长达异常的 36 年。他是真正的先驱,开创了后来被称为“耶鲁模式”或“捐赠基金模式”的做法。他大幅削减了耶鲁对公开股票和债券的持有,并在对冲基金、风险投资和私募股权等创新性、缺乏流动性的策略上大举投资,而当时几乎没有任何其他机构这样做。他识别出那些领域里后来取得卓越业绩的经理人,其中几位赢得了投资界的名声。耶鲁由此取得的业绩远远压倒了几乎所有其他捐赠基金。此外,斯文森还向捐赠基金界输送了许多门徒,他们为其他机构创造了令人羡慕的业绩。
许多捐赠基金效仿了耶鲁的做法,尤其从 2003-04 年左右开始,此前这些机构因科技/互联网泡沫破裂而遭受重创。但几乎没有哪家复制了耶鲁的成功。他们做了同样的事情,但远没有那么早,也没做得那么好。
总结以上所有,我要说斯文森敢于与众不同。他做了别人不做的事。他在大多数人抓住线索之前很久就做了这些事。他做这些事的程度是别人无法企及的。他以非凡的技巧做到了这些。这是多么伟大的跑赢业绩的公式啊。
enlightenment.” I think of my fortune that way because it raises a question I find paradoxical and capable of leading to enlightenment. But what does the fortune mean? That you should be cautious, because cautious people seldom make mistakes? Or that you shouldn’t be cautious, because cautious people rarely accomplish great things? The fortune can be read both ways, and both conclusions seem reasonable. Thus the key question is, “Which meaning is right for you?” As an investor, do you like the idea of avoiding error, or would you rather try for superiority? Which path is more likely to lead to success as you define it, and which is more feasible for you? You can follow either path, but clearly not both simultaneously. Thus, investors have to answer what should be a very basic question: Will you (a) strive to be above average, which costs money, is far from sure to work, and can result in your being below average, or (b) accept average performance – which helps you reduce those costs but also means you’ll have to look on with envy as winners report mouth-watering successes. Here’s how I put it in Dare to Be Great II: How much emphasis should be put on diversifying, avoiding risk, and ensuring against below-pack performance, and how much on sacrificing these things in the hope of doing better? And here’s how I described some of the considerations: Unconventional behavior is the only road to superior investment results, but it isn’t for everyone. In addition to superior skill, successful investing requires the ability to look wrong for a while and survive some mistakes. Thus each person has to assess whether he’s temperamentally equipped to do these things and whether his circumstances – in terms of employers, clients and the impact of other people’s opinions – will allow it . . . when the chips are down and the early going makes him look wrong, as it invariably will. You can’t have it both ways. And as in so many aspects of investing, there’s no right or wrong, only right or wrong for you. A Case in Point The aforementioned David Swensen ran Yale University’s endowment from 1985 until his passing in 2021, an unusual 36-year tenure. He was a true pioneer, developing what has come to be called “the Yale Model” or “the Endowment Model.” He radically reduced Yale’s holdings of public stocks and bonds, and invested heavily in innovative, illiquid strategies such as hedge funds, venture capital, and private equity at a time when almost no other institutions were doing so. He identified managers in those fields who went on to generate superior results, several of whom earned investment fame. Yale’s resulting performance beat almost all other endowments by miles. In addition, Swensen sent out into the endowment community a number of disciples who produced enviable performance for other institutions. Many endowments emulated Yale’s approach, especially beginning around 2003-04, after these institutions had been punished by the bursting of the tech/Internet bubble. But few if any duplicated Yale’s success. They did the same things, but not nearly as early or as well. To sum up all the above, I’d say Swensen dared to be different. He did things others didn’t do. He did these things long before most others picked up the thread. He did them to a degree that others didn’t approach. And he did them with exceptional skill. What a great formula for outperformance.
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在《开创新式组合管理》中,斯文森描述了投资——尤其是机构投资——核心挑战的本质。这是我读过的最精彩的段落之一,其中包含一个双词短语(我加粗以示强调),对我而言,读起来简直就像投资界的诗歌。我无数次引用过它:
……主动管理策略要求机构表现出非机构化的行为,这形成了一个几乎无人能解的悖论。建立并维持一种非常规的投资形象,需要接受令人不安的独特投资组合,这些组合在传统智慧眼中往往显得近乎鲁莽。
正如许多伟大名言一样,斯文森这段话寥寥数语却蕴含深意。让我们剖析其含义:
独特(Idiosyncratic)——当所有投资者都钟爱某物时,他们的买入很可能使其价格高企。当他们厌恶时,抛售又可能使其变得廉价。因此,最好买入多数人厌恶的东西,卖出多数人钟爱的东西。这种行为按定义就是高度独特的(即“古怪”“另类”或“奇特”)。
令人不安(Uncomfortable)——广大投资者之所以采取某种立场,是因为他们找到了令人信服的理由。我们目睹与他們相同的事态发展,受相同的新闻影响。然而,我们意识到,若想超越平均水平,我们对这些信息的反应——以及随之而来的行为——在许多情况下应当与旁人不同。不论原因如何,如果数百万投资者在做 A 事,那么做 B 事可能会令人相当不安。
而如果我们真的鼓起勇气去做 B,我们的行动也未必立刻被证明是正确的。在我们因认为某只市场宠儿估值过高而卖出后,它的价格大概不会次日就开始下跌。多数时候,你卖出的热门资产还会继续上涨一阵,有时甚至涨相当久。正如约翰·梅纳德·凯恩斯所言:“市场能保持非理性的时间,比你保持偿付能力的时间更长。”而那句老话也说:“远远领先于时代,与犯错难以区分。”这两个观点又与凯恩斯另一句名言密切相关:“世俗智慧告诉我们,为了名声,按常规方式失败,好过按非常规方式成功。”背离主流可能会令人难堪且痛苦。
机构表现出非机构化行为(Uninstitutional behavior from institutions)——我们都知道斯文森所说“机构”的含义:官僚化、守旧、保守、传统、厌恶风险、受共识支配;简言之,绝非特立独行者。在这样的环境中,与众不同却犯错,其代价相对于与众不同却正确所带来的潜在收益,可能被视为极其不可接受。对于相关人士而言,错过有利可图的投资(不作为之错)所带来的风险,远低于进行导致亏损的投资(作为之错)。因此,以“机构化”方式运作的投资实体,本质上极不可能从事独特行为。
在耶鲁任职初期,斯文森选择了:
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In Pioneering Portfolio Management, Swensen provided a description of the challenge at the core of investing – especially institutional investing. It’s one of the best paragraphs I’ve ever read and includes a two-word phrase (which I’ve bolded for emphasis) that for me reads like sheer investment poetry. I’ve borrowed it countless times: . . . Active management strategies demand uninstitutional behavior from institutions, creating a paradox that few can unravel. Establishing and maintaining an unconventional investment profile requires acceptance of uncomfortably idiosyncratic portfolios, which frequently appear downright imprudent in the eyes of conventional wisdom. As with many great quotes, this one from Swensen says a great deal in just a few words. Let’s parse its meaning: Idiosyncratic – When all investors love something, it’s likely their buying will render it highly priced. When they hate it, their selling will probably cause it to become cheap. Thus, it’s preferable to buy things most people hate and sell things most people love. Such behavior is by definition highly idiosyncratic (i.e., “eccentric,” “quirky,” or “peculiar”). Uncomfortable – The mass of investors take the positions they take for reasons they find convincing. We witness the same developments they do and are impacted by the same news. Yet, we realize that if we want to be above average, our reaction to those inputs – and thus our behavior – should in many instances be different from that of others. Regardless of the reasons, if millions of investors are doing A, it may be quite uncomfortable to do B. And if we do bring ourselves to do B, our action is unlikely to prove correct right away. After we’ve sold a market darling because we think it’s overvalued, its price probably won’t start to drop the next day. Most of the time, the hot asset you’ve sold will keep rising for a while, and sometimes a good while. As John Maynard Keynes said, “Markets can remain irrational longer than you can remain solvent.” And as the old adage goes, “Being too far ahead of your time is indistinguishable from being wrong.” These two ideas are closely related to another great Keynes quote: “Worldly wisdom teaches that it is better for reputation to fail conventionally than to succeed unconventionally.” Departing from the mainstream can be embarrassing and painful. Uninstitutional behavior from institutions – We all know what Swensen meant by the word “institutions”: bureaucratic, hidebound, conservative, conventional, risk-averse, and ruled by consensus; in short, unlikely mavericks. In such settings, the cost of being different and wrong can be viewed as highly unacceptable relative to the potential benefit from being different and right. For the people involved, passing up profitable investments (errors of omission) poses far less risk than making investments that produce losses (errors of commission). Thus, investing entities that behave “institutionally” are, by their nature, highly unlikely to engage in idiosyncratic behavior. Early in his time at Yale, Swensen chose to: • • • •
大幅压缩公开股票持仓;
大幅超配归类为“另类投资”的策略(尽管早在这一标签问世之前,他就已开始这么做了);
通过上述操作,将耶鲁捐赠基金的相当一部分资金投入到缺乏市场的非流动性资产中;
以及,在他眼中具备投资敏锐度的前提下,聘用那些没有长期业绩记录的管理人。
minimize holdings of public stocks; vastly overweight strategies falling under the heading “alternative investments” (although he started to do so well before that label was created); in so doing, commit a substantial portion of Yale’s endowment to illiquid investments for which there was no market; and hire managers without lengthy track records on the basis of what he perceived to be their investment acumen.
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用他自己的话说,这些举动在当时看来,恐怕“在传统智慧的眼中相当鲁莽”。斯文森的行为确实特立独行、不合常规,但他明白,要想跑赢市场,唯一的办法就是敢于犯错,而他承受这种风险,结果斐然。
一种与众不同的路径
最后,我想讲一件最近发生的事。六月中旬,我们在伦敦举办了橡树资本半年一度的会议,紧跟在洛杉矶场之后。我在这两场会议上分到的题目都是市场环境。准备伦敦会议时,我遇到了一个难题,因为两场会议之间变化太大:5 月 19 日,标普 500 指数还在大约 3,900 点,到 6 月 21 日,已跌至约 3,750 点,差不多一个月内下滑了近 4%。问题来了:我是该更新已经略显过时的幻灯片,还是沿用洛杉矶那套,给两地听众传达一致的信息?
我决定把洛杉矶的幻灯片作为讨论的起点,聊聊在那短短一段时间里,事情变化有多大。我在伦敦演讲的关键部分,是一场意识流式的当天热点讨论。我告诉听众,我一直很留心人们在一时一刻最常问的问题,因为这些问题告诉我大家在想什么。而近些日子我听到的问题,绝大多数集中在:
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To use his words, these actions probably appeared “downright imprudent in the eyes of conventional wisdom.” Swensen’s behavior was certainly idiosyncratic and uninstitutional, but he understood that the only way to outperform was to risk being wrong, and he accepted that risk with great results. One Way to Diverge from the Pack To conclude, I want to describe a recent occurrence. In mid-June, we held the London edition of Oaktree’s biannual conference, which followed on the heels of the Los Angeles version. My assigned topic at both conferences was the market environment. I faced a dilemma while preparing for the London conference, because so much had changed between the two events: On May 19, the S&P 500 was at roughly 3,900, but by June 21 it was at approximately 3,750, down almost 4% in roughly a month. Here was my issue: Should I update my slides, which had become somewhat dated, or reuse the LA slides to deliver a consistent message to both audiences? I decided to use the LA slides as the jumping-off point for a discussion of how much things had changed in that short period. The key segment of my London presentation consisted of a stream-of-consciousness discussion of the concerns of the day. I told the attendees that I pay close attention to the questions people ask most often at any given point in time, as the questions tell me what’s on people’s minds. And the questions I’m asked these days overwhelmingly surround: • • •
通胀前景、美联储为控制通胀而加息的幅度,以及此举是会带来软着陆还是衰退(若为衰退,程度有多严重)。
the outlook for inflation, the extent to which the Federal Reserve will raise interest rates to bring it under control, and whether doing so will produce a soft landing or a recession (and if the latter, how bad).
后来,我对自己的发言并不完全满意,于是在午餐时重新思考了一番。等到节目重新开始时,我再次上台讲了两分钟。以下是我当时说的话:
围绕通货膨胀、利率和衰退的所有讨论都归于同一个主题:短期因素。然而:
Afterwards, I wasn’t completely happy with my remarks, so I rethought them over lunch. And when it was time to resume the program, I went up on stage for another two minutes. Here’s what I said: All the discussion surrounding inflation, rates, and recession falls under the same heading: the short term. And yet: • • • •
我们对短期未来知之甚少(或者说,我应该讲,我们无法可靠地比市场共识知道得更多)。
就算我们对短期有看法,我们也不能(或者说,不应该)对它抱太大信心。
即便我们得出了结论,也做不了什么大事——多数投资者既不能也不愿凭这种判断大幅调整自己的持仓。
我们压根就不该在意短期——毕竟,我们是投资者,不是交易者。
We can’t know much about the short-term future (or, I should say, we can’t dependably know more than the consensus). If we have an opinion about the short term, we can’t (or shouldn’t) have much confidence in it. If we reach a conclusion, there’s not much we can do about it – most investors can’t and won’t meaningfully revamp their portfolios based on such opinions. We really shouldn’t care about the short term – after all, we’re investors, not traders.
我认为最后一点最为关键。问题在于你是否认同。
举个例子,当被问到我们是否正走向衰退时,我通常的回答是:只要不在衰退中,我们就在走向衰退的路上。问题只是什么时候。我相信经济周期永远存在,这意味着衰退和复苏总在前方。前方有衰退,就意味着我们应该减少投资或调整投资组合配置吗?我不这么认为。自 1920 年以来,我们经历了 17 次衰退、一次大萧条、一次世界大战和数次较小规模的战争、多次对全球性灾难的担忧期,以及现在的这场疫情。然而,正如我在一月份的备忘录《卖出离场》中所提到的,标普 500 指数在这一百多年里平均每年回报约 10.5%。投资者如果通过进出市场来避开那些问题时期,业绩会更好吗?还是说这样做反而会削弱业绩?自从我在那篇备忘录里引用比尔·米勒的话以来,我一直对他的表述印象深刻:带来真正回报的是“待在场内的时间,而不是择时的聪明”。
I think it’s the last point that matters most. The question is whether you agree or not. For example, when asked whether we’re heading toward a recession, my usual answer is that whenever we’re not in a recession, we’re heading toward one. The question is when. I believe we’ll always have cycles, which means recessions and recoveries will always lie ahead. Does the fact that there’s a recession ahead mean we should reduce our investments or alter our portfolio allocation? I don’t think so. Since 1920, there have been 17 recessions as well as one Great Depression, a World War and several smaller wars, multiple periods of worry about global cataclysm, and now a pandemic. And yet, as I mentioned in my January memo, Selling Out, the S&P 500 has returned about 10½% a year on average over that century-plus. Would investors have improved their performance by getting in and out of the market to avoid those problem spots . . . or would doing so have diminished it? Ever since I quoted Bill Miller in that memo, I’ve been impressed by his formulation that “it’s time, not timing” that leads to real
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财富积累。因此,大多数投资者如果希望享受长期复利的益处,最好忽略短期考量。
橡树投资哲学的六项原则中有两项指出:(a) 我们不以宏观预测作为投资决策的基础,(b) 我们不做市场择时。我告诉伦敦的听众,我们的主要目标是购买能够偿还的债务或发放能够归还的贷款,以及买入那些表现良好并赚钱的公司权益。这一切都与短期无关。
偶尔,当我们认为必要时,我们会调整进取与防御之间的平衡,主要通过改变封闭式基金的规模、投资步伐以及我们愿意承担的风险水平。但我们这样做是基于当前市场状况,而非对未来事件的预期。
橡树的每个人都有对上述短期现象的看法。我们只是不会重注押它们正确。在最近与伦敦客户的会议中,布鲁斯·卡什和我花了很多时间讨论短期担忧的意义。他在给我的后续备忘录中这样写道:
……事情会比预期更糟、更差还是更好?不可知……同样不可知的是,多少已被定价,即市场真正期望的是什么。人们可能认为经济衰退已被定价,但许多分析师说情况并非如此。这些事太难了……!
布鲁斯的评论凸显了关注短期的另一个弱点。即使我们认为自己知道诸如通胀、衰退和利率之类的未来走势,也绝对无法知道市场价格如何与这些预期相符。这一点比大多数人意识到的更重要。如果你对眼下议题形成了观点,或者能接触到你所尊敬的权威人士的观点,看看任何一项资产,问自己根据这些观点,它的定价是贵、便宜还是合理。当你在追求定价合理的投资时,这才是关键。
未来可能出现负面事件,这种可能性——甚至是事实——本身并不是降低风险的理由;投资者只有在事件即将到来且未在资产价格中得到恰当反映时,才应如此行事。但正如布鲁斯所说,通常无从知晓。
在我职业生涯初期,我们考虑的是投资一只股票持有五六年;持有不足一年的被视为短期交易。此后我目睹的最大变化之一是时间视野的惊人缩短。资金管理者实时知道自己的回报,许多客户痴迷于其管理者在最近一个季度的表现。
没有哪种策略——也没有哪种程度的才华——能让每个季度或每一年都成功。随着环境变化,策略的有效性会时高时低,其受欢迎程度也会起伏。事实上,最严格坚持某种方法的高度纪律性管理者,在该方法失宠时往往表现最差。无论策略是否恰当,投资决策质量如何,每个组合和每位管理者都会经历好坏不等的季度和年份,这些波动没有持久影响,也不能说明管理者的能力。往往这种糟糕表现源于不可预见且无法预见的事态发展。
因此,某人或某事表现不佳一段时间意味什么?没人应该根据短期结果解雇管理者或改变策略。与其从表现不佳者那里撤走资本,客户应考虑本着逆向精神增加配置(但
wealth accumulation. Thus, most investors would be better off ignoring short-term considerations if they want to enjoy the benefits of long-term compounding. Two of the six tenets of Oaktree’s investment philosophy say (a) we don’t base our investment decisions on macro forecasts and (b) we’re not market timers. I told the London audience our main goal is to buy debt or make loans that will be repaid and to buy interests in companies that will do well and make money. None of that has anything to do with the short term. From time to time, when we consider it warranted, we do vary our balance between aggressiveness and defensiveness, primarily by altering the size of our closed-end funds, the pace at which we invest, and the level of risk we’ll accept. But we do these things on the basis of current market conditions, not expectations regarding future events. Everyone at Oaktree has opinions on the short-run phenomena mentioned above. We just don’t bet heavily that they’re right. During our recent meetings with clients in London, Bruce Karsh and I spent a lot of time discussing the significance of the short-term concerns. Here’s how he followed up in a note to me: . . . Will things be as bad or worse or better than expected? Unknowable . . . and equally unknowable how much is priced in, i.e. what the market is truly expecting. One would think a recession is priced in, but many analysts say that’s not the case. This stuff is hard…!!! Bruce’s comment highlights another weakness of having a short-term focus. Even if we think we know what’s in store in terms of things like inflation, recessions, and interest rates, there’s absolutely no way to know how market prices comport with those expectations. This is more significant than most people realize. If you’ve developed opinions regarding the issues of the day, or have access to those of pundits you respect, take a look at any asset and ask yourself whether it’s priced rich, cheap, or fair in light of those views. That’s what matters when you’re pursuing investments that are reasonably priced. The possibility – or even the fact – that a negative event lies ahead isn’t in itself a reason to reduce risk; investors should only do so if the event lies ahead and it isn’t appropriately reflected in asset prices. But, as Bruce says, there’s usually no way to know. At the beginning of my career, we thought in terms of investing in a stock for five or six years; something held for less than a year was considered a short-term trade. One of the biggest changes I’ve witnessed since then is the incredible shortening of time horizons. Money managers know their returns in real time, and many clients are fixated on how their managers did in the most recent quarter. No strategy – and no level of brilliance – will make every quarter or every year a successful one. Strategies become more or less effective as the environment changes and their popularity waxes and wanes. In fact, highly disciplined managers who hold most rigorously to a given approach will tend to report the worst performance when that approach goes out of favor. Regardless of the appropriateness of a strategy and the quality of investment decisions, every portfolio and every manager will experience good and bad quarters and years that have no lasting impact and say nothing about the manager’s ability. Often this poor performance will be due to unforeseen and unforeseeable developments. Thus, what does it mean that someone or something has performed poorly for a while? No one should fire managers or change strategies based on short-term results. Rather than taking capital away from underperformers, clients should consider increasing their allocations in the spirit of contrarianism (but
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但很少有人能做到。我觉得这再简单不过:在一个公交车站等得够久,你肯定能等到车;可要是一站一站地跑,可能一辆车也赶不上。
我相信大多数投资者盯错了目标。一个季度或一年的业绩,往好里说是毫无意义,往坏里说是有害的干扰。可多数投资委员会开会,头一个小时还是花在讨论最近一个季度和今年迄今的回报上。如果别人都在关注无关紧要的东西、忽略真正要紧的东西,投资者完全可以跟大众反着来——屏蔽短期噪音,把目光死死钉在长期资本配置上。
《先驱者组合管理》里有一段话,把机构怎么追求大多数人想要的高回报讲得很透。(书里的理念对个人同样适用):
恰当的投资程序对投资成功贡献巨大,能让投资者坚持有利可图的长期逆向仓位。管理者摆脱短期业绩压力后,反而获得自由,可以构建组合,利用短线玩家制造的机会。受托人鼓励管理者去投那些可能让人难堪的冷门标的,反而提高了投资成功的概率。
橡树对宏观预测的相对漠视,大概属于极端少数派,尤其是对短期宏观走势。多数投资者纠结于短期现象的预期,可我怀疑他们真能为这些担忧做些什么,做了又有没有用。
很多投资者——尤其是养老金、捐赠基金、保险公司和主权财富基金这些机构,它们相对不容易遭遇突然撤资的风险——其实有条件只盯着长期……只要它们愿意利用这个优势。所以,我给您的建议是:离开那群沉迷短期的投资大众,转而加入我们,专注那些真正要紧的事。
2022 年 7 月 26 日
few do). I find it incredibly simple: If you wait at a bus stop long enough, you’re guaranteed to catch a bus, but if you run from bus stop to bus stop, you may never catch a bus. I believe most investors have their eye on the wrong ball. One quarter’s or one year’s performance is meaningless at best and a harmful distraction at worst. But most investment committees still spend the first hour of every meeting discussing returns in the most recent quarter and the year to date. If everyone else is focusing on something that doesn’t matter and ignoring the thing that does, investors can profitably diverge from the pack by blocking out short-term concerns and maintaining a laser focus on long-term capital deployment. A final quote from Pioneering Portfolio Management does a great job of summing up how institutions can pursue the superior performance most want. (Its concepts are also relevant to individuals): Appropriate investment procedures contribute significantly to investment success, allowing investors to pursue profitable long-term contrarian investment positions. By reducing pressures to produce in the short run, liberated managers gain the freedom to create portfolios positioned to take advantage of opportunities created by short-term players. By encouraging managers to make potentially embarrassing out-of-favor investments, fiduciaries increase the likelihood of investment success. Oaktree is probably in the extreme minority in its relative indifference to macro projections, especially regarding the short term. Most investors fuss over expectations regarding short-term phenomena, but I wonder whether they actually do much about their concerns, and whether it helps. Many investors – and especially institutions such as pension funds, endowments, insurance companies, and sovereign wealth funds, all of which are relatively insulated from the risk of sudden withdrawals – have the luxury of being able to focus exclusively on the long term . . . if they will take advantage of it. Thus, my suggestion to you is to depart from the investment crowd, with its unhelpful preoccupation with the short term, and to instead join us in focusing on the things that really matter. July 26, 2022
2022 年橡树资本管理公司(Oaktree Capital Management, L.P.)
2022 Oaktree Capital Management, L.P.
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