坚持走少有人走的路(詹姆斯·安德森最终回顾文章)
坚持走人迹罕至之路
Stay on the Road Less Travelled
詹姆斯·安德森 – 投资经理
James Anderson – Investment manager
在作为苏格兰抵押贷款投资信托基金联席经理的最后一份年度总结中,詹姆斯·安德森反思了追求极端回报所面临的挑战与兴奋。他预见到未来将发生更大变化,敦促投资者保持独特思维。
In his final review as joint manager of Scottish Mortgage Investment Trust, James Anderson reflects on the challenge and excitement of the search for extreme returns. Anticipating greater change to come, he urges investors to keep thinking distinctively.
苏格兰抵押贷款基金股票的价值及其产生的任何收入,都可能下跌或上涨,投资者可能无法收回投入的本金。
The value of shares in Scottish Mortgage, and any income from them, can fall as well as rise and investors may not get back the amount invested.
经过多年不痛不痒的总结,也许在这第二十二份、也是最后一份报告中,可以允许一些直率。过去二十年里,我有很多误解和误判,但我的信念日益坚定:我最大的失败是还不够激进。直说吧:传统投资管理界已经无可救药地崩溃了。它对《爱丽丝梦游仙境》中“早餐前相信六件不可能之事”这一经典标准要求得太多。
After many years of anodyne reviews perhaps some bluntness is permissible in this final and twenty second version. There’s much that I have misunderstood and misjudged over the two decades but my ever-growing conviction is that my greatest failing has been to be insufficiently radical. To be blunt: the world of conventional investment management is irretrievably broken. It demands far in excess of the canonical ‘six impossible things before breakfast’ that Alice in Wonderland propounds.
Some Contentions
Some Contentions
但让我先试着阐述我所相信的东西。希望不必多说,我的继任者应对在未来几十年里继续相信这些论点持怀疑态度。世界在变,我们也应随之改变。确实,这是一个恰当的出发点。投资界在 20 世纪 80 年代中期发生了深刻变化。它很像本·格雷厄姆所描述的那个著名世界,这位价值投资的使徒,受到沃伦·巴菲特的敬仰,并被媒体永远拥抱,但其与 19 世纪晚期的现实相差之远,如同爱丽丝的兔子洞。为了说明这一变化,我们来看看格雷厄姆定义下的成长股——即能够在十年内使收益翻倍的股票——在更近期的数据表现:
But let me start by trying to set out what I do believe. Hopefully it doesn’t need saying that my successors should be suspicious of continuing to believe in these contentions for the next decades. As the world changes so should we. Indeed this is an appropriate point of departure. The investment world changed profoundly in the mid 1980’s. It resembles that most famously described by Ben Graham, the apostle of value investing, paid homage to by Warren Buffett and perpetually embraced by the media, as little as Alice’s rabbit hole described the reality of the late 19th century. To illustrate the change from the world in which a growth stock was defined by Graham as one able to double earnings in a single decade let’s look at some more recent figures:
我相信许多人会认出这些数字是亚马逊的年收入。由于第三方履约的会计处理较为保守,这些数字实际上低估了其进展。但我们仍然看到,过去二十多年里,其年复合增长率达到 41%。对于那些像格雷厄姆一样偏好盈利底线的人来说,2020 年亚马逊产生了 310 亿美元的自由现金流。自数字技术出现以来,这种持续高速增长且规模回报递增的模式已变得越来越明显,微软(上市 35 年后仍在增长)是第一个例证。
I’m sure that many of you will recognise these numbers as the annual revenues of Amazon. They rather understate progress as the accounting for third party fulfilment is conservative. But we still have a compound growth rate of 41% per annum for over two decades. For those, like Graham, who prefer the bottom line then 2020 produced $31bn in free cash flow. This pattern of sustained growth at extreme pace and with increasing returns to scale has become more and more evident since the emergence of digital technologies as first exemplified by Microsoft (still growing after 35 years as a public company).
投资就存在于这些极端之中。尽管 CFA 协会强行灌输给年轻无辜者,你无法沿着经典钟形曲线选择适合你投资组合的风险和回报水平,因为这既没有接受世界的深层不确定性,也没有承认回报的偏斜如此极端,以至于寻找那些可能具有极端和复利成功特征的公司,才是投资的核心。但通过短期内在平庸公司中寻找小机会来分心,是永恒的诱惑。必须抵制它。这需要信念。股价的回撤将是经常性和严重的。40% 很常见。那些看似从右下角到右上角无情的股票走势图,在实际过程中永远不会像事后看起来那么平滑和容易。¹
It is in these extremes that investing resides. Despite what the CFA foists on the young and innocent you cannot choose a level of risk and return along a classic bell-curve to suit your portfolio because that is neither accepting the deep uncertainty of the world nor acknowledging that the skew of returns is so extreme that it is the search for companies with the characteristics that might enable extreme and compounding success that is central to investing. But distraction through seeking minor opportunities in banal companies over short periods is the perennial temptation. It must be resisted. This requires conviction. The share price drawdowns will be regular and severe. 40% is common. The stock charts that look like remorseless bottom left to top right graphs are never as smooth and easy as they subsequently appear. 1
那么,我们如何识别这些具有非凡潜力的股票?我们如何获得信念,让复利发挥其魔力?随着杰夫·贝索斯卸任 CEO,让我们回顾一下我们看到了什么,我们如何坚持,以及我们未能为股东做些什么。在伟大投资叙事中,最可能重复出现的共同因素是:公司应拥有无限的增长机会,并且它们应努力不去定义或预测这些机会的时机;公司有像创始人一样思考(并且几乎总是创始人本人)的初始领导层;以及拥有独特的经营理念——几乎总是从独立思考的第一性原理出发。现在,我认为所有这些特质在亚马逊创立之初就可见一斑。阅读其 1997 年的首封股东信,就会知道这是一个雄心勃勃、耐心十足的非凡头脑的产物。坦率地说,我们未能认识到这一点,是因为我们自身的局限,而非缺乏线索。我们只是过于关注市场波动,过于沉迷于短期表现与对下行风险的恐惧这一可怕组合,以至于无法成为坚定的所有者。到了 2005-2006 年,我们作为投资者稍有进步,能够认识到部分潜力,并忍受更多的明枪暗箭。这些当然不少:2006 年,股价从峰值到低谷下跌了 46%。我习惯了在客户会议上听到同行宣称亚马逊是他们最喜欢的做空对象。他们尤其不喜欢两个项目的成本——Prime 和 Amazon Elastic Compute。后者成了 AWS。我们逐渐学习并理解了。但我们必须为我们反复减持亚马逊、每当持仓接近资产的 10% 时就减持的做法道歉。那是误导。直到最近几个月,我们的热情才有所消退。亚马逊现在被视为估值合理、安全且可接受。它不再有创始人 CEO。我们担心,用他独特的话来说,西雅图不再是“第一天”,尽管前面的道路仍然漫长且有利可图。
So how do we identify these stocks with extraordinary potential? How do we acquire the conviction to allow the compounding to work its magic? As Jeff Bezos steps down as CEO let’s look back at what we spotted, how we endured and what we failed to do for shareholders. The common factors that are most likely to recur in the narratives of great investments are that the company should have open-ended growth opportunities that they should work hard never to define or time, that it has initial leadership that thinks like a founder (and almost always is one) and that has a distinctive philosophy of business - almost always from independently thought through first principles. Now, I think that all these traits were identifiable in Amazon from the start. To read the initial shareholder letter of 1997 was to know that this was the ambitious, patient creation of a very special mind. To be frank our failure to recognise this was because of our own limitations not an absence of clues. We were simply too aware of market movements and too preoccupied with the terrible combination of short-term performance and fear of downside to be able to be committed owners. By 2005-6 we were less bad investors and could recognise some of the potential and endure more of the slings and arrows. Of those there were plenty: the share price fell 46% from peak to trough in 2006. I became used to peers at client conferences declaring Amazon their favourite short. They particularly disliked the costs of two projects - Prime and Amazon Elastic Compute. The latter became AWS. Gradually we learnt and understood. But we should apologise for our willingness to trim Amazon back repeatedly when our holding size approached 10% of assets. That was misguided. Only in recent months has our enthusiasm waned. Amazon is now seen as good value, safe and acceptable. It no longer has a founder CEO. We fear that in his inimitable terms it is no longer Day 1 in Seattle though the road ahead is still long and profitable.
¹《极端的股票市场表现,第一部分:预期一些回撤》;2020 年 7 月 21 日;亚利桑那州立大学亨德里克·贝塞姆宾德教授
这篇论文研究了自 1950 年以来七个十年里,每个十年期间美国上市普通股中回报最成功的十年期。它表明,即使对于回报最高的公司,在其通往最高十年回报的道路上,股价也经历了显著的回撤。对于十年回报排名前 100 的公司,在此期间回撤平均持续 10 个月,平均损失为 32.5%。对于前 200 家公司,平均损失增加到 50%。
1. Extreme Stock Market Performers, Part I: Expect Some Drawdowns; 21 July 2020; Professor Hendrik Bessembinder of Arizona State University This paper studies the most successful decade-length returns for publicly-listed U.S. common stocks during each of the seven decades since 1950. It shows that even for the most highly-returning companies, share prices experienced significant draw-downs on their path to the top decade returns. For the top 100 companies by their decade returns, the draw-downs lasted an average of 10 months during that decade, with an average loss of 32.5%. For the top 200 companies, the average loss increased to 50%.
时间框架、概率和深层不确定性
Time Frames, Likelihoods and Radical Uncertainty
执迷于长期决策的理由不胜枚举,无法在此详述。但其中一个分支似乎异常重要却被忽视。有效市场假说的内在含义是,所有可用信息都已反映在股价中。只有新信息才重要。这用来证明诸如盈利公告和宏观经济头条等新闻的近乎情色的吸引力。反过来,短期的财务激励强化了这一点。
The litany of reasons to be obsessed with long-term decision making is too long to describe here. But there’s an offshoot of it that seems unusually important yet neglected. It is inherent to the notion of efficient markets that all available information is incorporated in share prices. Only new information matters. This is used to justify the near pornographic allure of news such as earnings announcements and macroeconomic headlines. In turn this is reinforced by the power of near-term financial incentives.
到目前为止,这是一种标准的批评。我们同意,但有一个转折。如果你相信所有信息都已内化于股价,同时又认为短期投资结果才重要,那么这会产生思想真空。就没有了破译未来的明显理由。如果这听起来抽象,其实并非如此。让我们看看特斯拉来说明这个难题。七年前,当我们首次投资这家公司时,我们认为,或者说观察到,电池性能提升和电动汽车制造经验积累的规律性和速度,在实践中已经清晰可见,并且学术研究也已充分阐明。从那时起,改进速度和数据本身的置信水平都持续上升。这使得在某种情况下,电动汽车将在某个时间点比内燃机更好、更便宜——且抛开环境问题不谈——这几乎是投资中不可避免的。当 15% 以上的改进率遇到 2-3% 的蜗牛速度时,事情就是这样。
So far this is a standard critique. We share it but there is a twist to come. If you believe that all information is built into the share price and simultaneously that it is near term investment outcomes that matter this leaves a vacuum of thought. There is no apparent rationale for deciphering the future. If this sounds abstract it’s not so. Let’s take a look at Tesla to illustrate the puzzle. When we first invested in the company seven years ago we thought, or rather observed, that the regularity and pace of improvement in battery performance and of learning in building electric vehicles was already clear in practice and well-elucidated in academic study. Since then both the pace of improvement and the level of confidence surrounding the data has risen consistently. This made it as close to inevitable as investing allows that at some point electric vehicles were going to be better and cheaper than the internal combustion engine - quite aside from environmental issues. That’s simply what happens when a 15% plus improvement rate meets a 2-3% snail.
由于特斯拉是唯一的西方主要参与者,我们的投资决策并不难。我们只需要倾听专家的意见并等待。但大多数投资者并不听专家的。相反,他们听经纪人和媒体的,媒体沉迷于散播恐惧和众多做空者。头条新闻告诉他们,特斯拉下个季度会很艰难,埃隆·马斯克说话直言不讳。对我们来说,这是一个明显的市场低效,为耐心的投资者提供了极高概率的高回报。太多投资决策都是边际判断。电动汽车将获胜,这已经变得非常确定。我们不需要洞察力,不需要聪明的模型来发现它——只需要耐心,以及对专家和公司的信任。不确定性在于别处。它在地理上——考虑到中国的竞争水平,我们对蔚来的投资能否蓬勃发展甚至存活下来都存在极大的不确定性。它在特斯拉本身的回报计算中也存在。这尤其适用于现在和特斯拉的自动驾驶野心。这可能会改变公司的经济状况。但是,尽管我们努力尝试,我们似乎无法预测在一个全新努力中成功的可能性,也无法预测如果成功,现金流的具体结果。对我们来说,奇怪的是,经纪人、对冲基金大师和评论员竟然声称能够破译未来,并为特斯拉的价值设定一个精确的数字目标。也许他们都是天才。我们不是。我们应该尊重和忍受不确定性,尝试识别哪些地方可能产生极端的上行空间,并耐心观察。
Since Tesla was the only substantial Western player our investment decision was hardly demanding. We just had to listen to experts and wait. But most investors do not listen to experts. Instead they listen to brokers and the media, besotted as it is by fear mongering and the many short sellers. The headlines tell them that next quarter will be hard for Tesla and that Elon Musk is outspoken. To us this was a blatant market inefficiency offering an extraordinarily high likelihood of high returns to the patient. All too many investment decisions are marginal judgments. That electric vehicles would win had become intensely likely. We needed no insight, no clever model to spot it - only patience and trust in experts and the company. The uncertainty was elsewhere. It was elsewhere geographically - given the levels of competition in China it was profoundly uncertain that our investment in NIO would flourish or even survive. It was elsewhere in return calculations for Tesla itself. This particularly applies now and to Tesla’s autonomous driving ambitions. This could transform the economics of the company. But try though we do it seems implausible that we can estimate either the likelihood of success in a radically new endeavour nor the precise outcomes in cash-flows should success emerge. To us it is bizarre that brokers, hedge fund mavens and commentators can claim to be able to decipher the future and assign a precise numerical target to the value of Tesla. Perhaps they are all geniuses. We are not. We should respect and endure uncertainty, try to identify where extreme upside might occur and observe patiently .
不是成长与价值之争
It's Not Growth Versus Value
特斯拉只是一个例子,尽管是一个关键例子,说明我们这个时代投资的核心问题。它不是成长与价值之争,不是市场水平,不是 2021 年的经济增长率,也不是疫情的进展,而是理解变化、变化如何发生、变化有多大及其影响。拒绝接受这一点,可能反映了对安全的注定失败的渴望,但也象征着一场更广泛的经济思想危机,这种思想沉迷于均衡的数学。但如果我们将注意力转向研究深层变化,那么相信投资拥有永恒真理、可将其视为规则书的诱惑就会减少。危险的呼声不是“这次不一样”,而是拒绝承认世界以及其反映即投资,是永远相同的。唯一的韵脚是,从长远来看,股票的价值是它们长期产生的自由现金流,但我们对这些现金流最终会变成什么样,只有最模糊、最朦胧的线索。但那些认为在深度变革时代,短期市盈率就能定义价值的人,可要倒霉了。
Tesla is but an example, if a crucial one, of the central issue for investing in our times. It isn’t growth versus value, it isn’t the level of markets, it isn’t the economic growth rate in 2021 or the progress of the pandemic but it is understanding change, how it happens, how much happens and its implications. The refusal to embrace this is probably a reflection of the doomed desire for security but it is also emblematic of a broader crisis in economic thought that is preoccupied with the mathematics of equilibrium. But if we switch our attention to studying deep change then there is less temptation to believe that investing has eternal verities that we can default to as a rule book. It’s not ‘this time it’s different’ that is the cry of danger but the refusal to admit that the world, and its reflection that is investing, is ever the same. The only rhyme is that in the long run the value of stocks is the long-run free cash flows they generate but we have but the barest and most nebulous clues as to what these cash flows will turn out to be. But woe betide those who think that a near term price to earnings ratio defines value in an era of deep change.
企业家、发明家、慈善家、生物技术公司 Moderna 联合创始人努巴尔·阿费扬。© Sebastien Micke/Paris Match/Getty Images。
Entrepreneur, inventor, philanthropist and co-founder of the bio-technology company Moderna, Noubar Afeyan. © Sebastien Micke/Paris Match/Getty Images.
The Future
The Future
未来十年几乎必然会出现比我们以往所见更令人痛苦、鼓舞和戏剧性的变化。我非常羡慕我的继任者将拥有的机遇和经历。即便在过去一年,在疫情的悲剧中,也已有未来迹象的端倪。我指的不是那些帮助应对疫情限制的数字平台激增,而是更激烈、更重要的崛起力量。从将彻底改善我们社会的非凡变革——可再生能源成为主流,到合成生物学的新兴奇迹,再到医疗创新有可能成为一系列有益的常规变革,而非复杂且令人沮丧的资源消耗——潜力巨大,旧帝国的威胁也日益逼近。如果没有我们对风险投资的参与,我们很难在这些令人无比兴奋的领域自我教育。我们永远感激自己找到了与未上市世界中那些非凡头脑和能量互动的方式。坦率地说,五年前,我会对如今我们习以为常的接触渠道和机会感到惊讶。我们非常幸运。这是一种特权。我们前董事会成员约翰·凯教会我们许多东西,但其中最有价值之一是迂回策略的作用。通过与有远见的思想者及其公司接触,我们只是在寻求洞察明日世界。我们常常不知所措,困惑多于理解。这就是计划。投资结果不过是这种心态和过程的最终产物。
There will almost certainly be more wrenching, inspiring and dramatic change in the next decade than we have ever seen. I’m very envious of the opportunities and experiences that my successors will enjoy. Even in the last year, amidst the tragedies of the pandemic, there have been hints of what is to come. I don’t mean the surge in digital platforms that helped to navigate the constraints of the pandemic but still more dramatic and important rising forces. From the extraordinary revolution that will transform our societies for the better in renewable energy becoming mainstream to the emerging wonders of synthetic biology to the possibility that healthcare innovation becomes a regular series of beneficial revolutions rather than a complex and frustrating drain of resources the potential is wonderful and the threat to old empires looms. It would have been hard for us to have educated ourselves in these areas of unashamed excitement without our involvement in venture capital. We are forever grateful that we have found our way to interact with the extraordinary minds and energies in the unquoted world. Frankly, five years ago I would have been amazed at the access and opportunities that we have come to take as normal. We are very fortunate. It’s a privilege. Our former Board member, John Kay, taught us many things but one of the most valuable was the role of obliquity. By engaging with visionary minds and their companies we are simply seeking insight into the world of tomorrow. Often we are overwhelmed and puzzled more than comprehending. That’s the plan. The investment outcomes are but the eventual outcomes of the mentality and process.
我们需要保持特立独行。事实上,我们需要变得更加如此,更准备走激进路线。我们一直声称,在管理苏格兰抵押贷款公司时,我们有幸结识的那些杰出领导者教会了我们很多。如果可以,我想引用其中两人的话来作结。第一位是努巴尔·阿费扬,他是 Flagship Health Investors 的创始人,也是 Moderna 的董事长。一年前,在此时我还需要详细说明 Moderna 的用途,但现在那已令人愉快地成为多余。但我想引用的评论远不止适用于 Moderna 和疫苗:
We need to remain eccentric. In fact we need to become more so and more prepared to be radical. We’ve always claimed to learn from the remarkable leaders we are lucky enough to meet in managing Scottish Mortgage. If I may I’d like to end by quoting two of them. The first is Noubar Afeyan, founder of Flagship health investors but also Chair of Moderna. A year ago I would at this point have needed to detail the purpose of Moderna but that is now delightfully redundant. But the comment I want to quote applies far beyond Moderna and vaccines:
“让我说得可能有些刺耳……那就是我们必须愿意拥抱不合理的主张和不合理的人,才能做出非凡发现,因为完全理性的人做完全理性的事会产生巨大突破,这对我来说说不通”。
“Let me say maybe something stark...which is that we have to be willing to embrace unreasonable propositions and unreasonable people in order to make extraordinary findings because the notion that utterly reasonable people doing utterly reasonable things will produce massive breakthroughs doesn’t compute to me”.
没有哪个行业比基金管理更怀疑非常规。我们需要从第一性原理重新发明。我们需要帮助创建拥抱非凡的伟大公司。显然,没有人比杰夫·贝佐斯更能展示和阐述这一点。他最近——遗憾地也是最后一封——CEO 来信以恳求作结:
There is no industry more suspicious of the unconventional than fund management. We need to reinvent from first principles. We need to help create great companies that embrace the extraordinary. Plainly no one has been better at demonstrating and articulating this than Jeff Bezos. His recent, and sadly last, CEO letter concluded with a plea:
“我们都知道独特性——原创性——是有价值的……我真正要求你们做的是,拥抱并现实地认识维持这种独特性需要多少精力。世界希望你变得普通——以一千种方式,它拉扯着你。别让它发生”。
“We all know that distinctiveness - originality - is valuable...What I’m really asking you to do is to embrace and be realistic about how much energy it takes to maintain that distinctiveness. The world wants you to be typical - in a thousand ways, it pulls at you. Don’t let it happen”.
我不认为汤姆和劳伦斯需要这个建议,也不会忽视贝佐斯先生的观点。但请帮助苏格兰抵押贷款公司变得更不合理、更独特,因为投资界的压力持续拉扯着我们。
I don’t think Tom and Lawrence need this advice, or would neglect the views of Mr Bezos. But please help Scottish Mortgage become more unreasonable and more distinctive as the pressures of the investment world continue to pull at us.
苏格兰抵押贷款公司历年业绩(%),截至每年 3 月 31 日
Scottish Mortgage Annual Past Performance (%) To 31 March each year
2018
2019
2020
2021
2018 2019 2020 2021
| 苏格兰抵押贷款投资信托 |
|---|
| 21.6 |
| 16.5 |
| 12.7 |
| 99.0 |
Scottish Mortgage Investment Trust 21.6 16.5 12.7 99.0
来源:晨星,股价,总回报率。
Source: Morningstar, share price, total return.
过往业绩不代表未来回报。
Past performance is not a guide to future returns.