苏格兰抵押投资信托 — 经理人回顾,截至2017年3月31日年报(詹姆斯·安德森与汤姆·斯莱特)
管理者审阅
我们的目标
每年我们都会描述自己的投资流程和投资组合。但几乎从未详细阐述过我们的根本目标和宗旨。此次我们试图弥补这一缺憾。
我们的目标是为投资者在扣除成本之后提供可观的总回报,这似乎不言自明。但这与其说是一种策略,不如说是一个理想的结果。我们有一套投资流程(详见第 17 页),然而这更多是关于方法而非目标。归根结底,我们致力于通过长期帮助创建并维持卓越的企业,来为储蓄者和股东创造回报。我们更愿意专注于这项任务,而非市场每日的起伏波动。我们的目标是支持那些投身于生产性创新、并最终被证明拥有深厚护城河(competitive moat)的企业。这往往意味着我们投资的企业在解决棘手难题。我们欢迎这一点。恰恰是在解决深层挑战的过程中,蕴藏着最大的机遇和回报。这自然需要这些企业具备决心和非凡的技能。但随着时间的推移——通常以数十年计——这样非凡的企业能够产生超常的利润和异常高的股东回报。因此,我们的目标就是帮助创建和改进这类有价值的企业。
这或许看起来是产生股东回报的一条迂回路径。但事实就是如此。实际上,我们能为企业治理贡献得越多,股东可能获得的回报就越丰厚,我们也越能在经济体系中发挥建设性作用。相反,如果我们仅仅把投资管理视为投机——或者更确切地说是猜测——哪只股票、哪个行业或哪个地区在未来一年能带来最佳回报,那么我们既配不上高回报,也不太可能在除精心定义的短期之外的时间获得高回报。资本配置(capital allocation)是一件太过严肃的事,不能受制于基金经理的奖金和急躁。
Managers’ Review Our Aims Every year we describe our investment process and portfolio. But we have rarely addressed our underlying objectives and purpose. This is an attempt to rectify this omission. It may seem self-evident that our objective is to provide an attractive total return after costs for our investors. But this is far less a strategy than a desirable outcome. We have an investment process (described on page 17). Yet this is more about the method than the objective. Ultimately we endeavour to generate returns for savers and shareholders by helping to build and sustain excellent businesses over long periods. We prefer to focus on this task than on the daily gyrations of markets. We aim to support companies that contribute to productive innovation and that will eventually prove to possess deep competitive moats. Very often this means that the companies we back are addressing hard problems. We welcome this. It is in solving deep challenges that the greatest opportunities and rewards lie. Naturally this requires determination and unusual skills on the part of these companies. But over the course of time – often measured in decades – such unusual enterprises can generate abnormal profits and unusually high shareholder returns. So our objective is to help in the creation and improvement of such useful enterprises. This may seem an oblique approach to generating shareholder returns. But so be it. Indeed the more that we can contribute to business stewardship, the better returns for shareholders are likely to be and the more we can play a constructive role in the economic system. If, in contrast, we merely see investment management as speculating – or rather guessing – which stock, sector or geography will give the best returns over the next year then we neither deserve high returns nor are likely to obtain them over anything other than carefully defined short periods. Capital allocation is too serious a matter to be hostage to the bonuses and impatience of fund managers.
风险
相应地,我们的目标也衍生出对风险的一套截然不同的定义和态度,与当代金融理论灌输给我们的完全不同。如今绝大多数投资管理公司,其自身就是一门生意,它们的管理者热切地接纳了那些理论教条。
我们并不认为,持有一个与指数不同或者比指数波动性更大的投资组合就是风险。风险是资本的永久性损失。这种损失的威胁比公式所能预测的更难以捉摸,而且常常与波动性无关。或许波动性本身就是一种必不可少的减压阀。诚然,那些为了产生稳定派息而运营、因而股价波动性较低的公司,常常会危及自身的长期前景。这意味着,波动性不仅仅是风险的一个糟糕的同义词,而且低波动性常常会转化为高企的商业风险。或者简单来说,低波动性就是一个警示信号。
然而,还有一个更关键的问题潜藏其中。我们相信,我们做的最重要的事情莫过于承担并拥抱风险,即使这会使我们面临资本永久性损失的可能性。如果我们随大流,仅仅把资金投放在那些已被证明、当前盈利稳固的资产上,更不用说投在收益微薄甚至为负的政府债券上,那么很难看出我们的股东如何能期望获得超越常规的回报——或者,说得不客气一点,我们的经济又如何能……
Risk In turn, our purpose translates into a quite different definition of and attitude to risk than that inculcated by modern finance theory. Its precepts have been taken up with alacrity by those who run the great majority of today’s investment management companies as businesses in themselves. We do not accept that risk resides in owning a portfolio that is different from the index or more volatile than the index. Risk is the permanent destruction of capital. The threat of such destruction is less predictable than formulas allow and is frequently unrelated to volatility. It may be that volatility is an essential safety valve. Certainly companies which are run to produce the regular pay-outs that tend to produce low share price volatility frequently endanger their long-term prospects. This means that volatility is not simply a bad synonym for risk but that low volatility frequently translates into high business risk. Or put simply that low volatility is a warning sign. Yet a still more important issue lurks. We believe that we do nothing more important than taking and embracing risk even when we thereby expose ourselves to the possibility of permanent loss of capital. If we join the multitude and merely place our funds in assets that are already proven and currently solidly profitable, let alone in government bonds with minimal or negative yields, it is hard to see how our shareholders can expect to profit beyond the norm or – at the risk of pomposity – how our economy and
迈克·乔治,Alexa、Echo 和 Appstore 副总裁。亚马逊正在为智能个人助理技术 Alexa 开发更广泛的应用。Alexa 语音服务为任何配有麦克风和扬声器的联网产品增加了智能语音控制功能。
Mike George, Vice President of Alexa, Echo and Appstore. Amazon is developing wider applications for Alexa, its intelligent personal assistant technology. The Alexa Voice Service adds intelligent voice control to any connected product that has a microphone and speaker.
社会将继续向前发展。当前这种对追求安全、匹配负债、锁定保证收益的过度痴迷,是一种严重的系统性弊病。它在侵蚀企业家创造财富的能力。
society will move forward. The current obsession with pursuing safety, matching liabilities and targeting guaranteed returns is a profound systemic ill. It undermines entrepreneurial wealth creation.
投资组合集中度
我们经常听到外界评价说,苏格兰抵押贷款公司的投资组合过于集中。但我们不同意这种看法。我们认为,目前投资组合的形态,是对少数股票潜在上涨空间的理性回应,也是对机构投资者过度关注个股表现、过分偏好分散化投资的一种纠正。最终归属所有者的,是整个投资组合的业绩。在这一观点上,我们效仿杰夫·贝佐斯。我们长期持有亚马逊,这对投资者有利,但也带来了一些需要消化的投资教训。其中最好也最直白的建议之一,来自 2015 年的《致股东信》,它强调了冒险的价值:“如果有一笔投资有 10% 的概率获得 100 倍的回报,那你每次都该下注。但你仍然会在十次中有九次是错的。”当然,我们会努力让概率更偏向我们这一边(贝佐斯先生在这方面更胜一筹)。但核心观点仍然是:我们对传统智慧——即个股亏损是首要敌人——持有异议。相反,我们质疑截断回报假设的盛行,并认为从战略投资组合层面考虑分散化才是合理的。个股层面的亏损——也就是传统意义上的“失败”——是经过思考的风险承担过程中必要且重要的一部分。这使我们能够通过持有那些有可能带来近乎无限回报的股票,来最大化我们的收益。确实,按大多数标准衡量,我们的投资组合相当集中。这背后有两个相互补充的视角。第一,我们敏锐地意识到,几乎没有投资者是单独依赖苏格兰抵押贷款公司的命运生存的。我们希望为个人及其中介机构的整体投资组合带来某些特性,但很少有人像我们经理人那样,对苏格兰抵押贷款公司有那么集中的敞口。因此,评论员常常通过苏格兰抵押贷款公司这一单一视角所看到的,在个股上的重仓,对于那些已经分散化投资的投资者来说,其实仅仅相当于让这些股票对其整体回报产生影响力的最低门槛。我们认为,在当今的投资世界里,过度分散化远比过度集中更普遍、更阴险。第二,我们不相信有很多股票能提供真正卓越的长期回报潜力。长期股票收益的分布比人们通常认为的要偏斜得多,它并非正态分布。因此,我们的首要任务是为股东提供最好的机会,去捕捉那些极端的赢家。例如,1926 年至 2015 年间,美国股市创造的财富中,有 33% 来自总共 26,000 家上市公司中的 30 家。这种回报模式对大多数成功的投资者也同样适用:无论他们如何投资、在哪里投资、是否承认这一点,结果都高度不对称且严重向上倾斜。此外,我们认为这种回报模式更多反映了公司本身的特征,而非随机概率(尽管后者也确实存在)。
Portfolio Concentration We are often told that Scottish Mortgage is unduly concentrated. We disagree. We think that the shape of the portfolio is a rational response to the potential upside of a limited number of stocks, to an unhealthy preoccupation with individual stock performance and to an excessive preference for diversification in institutional portfolios. It is the results of the overall portfolio that accrue to the owners. In this viewpoint we follow Jeff Bezos. Our long-standing ownership of Amazon has been good for investors but also comes with investing lessons that we need to assimilate. One of the best and bluntest pieces of advice comes from the 2015 Letter to Shareholders which stressed the virtues of risk-taking: ‘Given a ten percent chance of a 100 times payoff, you should take that bet every time. But you’re still going to be wrong nine times out of ten.’ Naturally, we try to tilt the odds further in our favour (as with more prowess does Mr Bezos). But the central point remains that we quibble with the conventional wisdom that losing money in individual stocks is our prime foe. Instead we question the prevalence of truncated return assumptions and believe it makes sense to consider diversification at the strategic portfolio level. Losing money – failing as it is conventionally known – in individual stocks is a necessary and important part of educated risk-taking. This allows us to maximise our returns by owning stocks with the possibility of almost unlimited returns. For sure we have a reasonably concentrated portfolio by most standards. This is driven by two additional but complementary perspectives. The first is that we are acutely aware that there are few if any investors who are solely exposed to Scottish Mortgage’s fortunes. We hope that we bring certain attributes to the aggregate investment portfolios of individuals and their intermediaries but few have the concentrated exposure to Scottish Mortgage that the Managers themselves enjoy. What is often seen by commentators as heavy exposure to individual companies through the lens of Scottish Mortgage alone therefore looks more like the bare minimum to allow these same stocks to have an impact on the overall returns experienced by diversified investors. We think over-diversification is a far more prevalent and insidious threat than excessive concentration in today’s investment world. Secondly, we do not believe that there are many stocks that offer the possibility of truly superior long-term returns. Long-term equity performance has a much more skewed distribution than is commonly perceived. It is not normally distributed. Therefore our prime task lies in giving our shareholders the best possible opportunity to capture the extreme winners. For example 33% of the wealth created in the US equity markets between 1926–2015 came from just 30 companies out of a total of 26,000 quoted stocks. This return pattern is true for most successful investors too: however they invest, wherever they invest, whether they embrace it or not, results are highly asymmetric and top-heavy. Moreover we believe that this pattern of returns reflects company characteristics more than random chance (though the latter
装配在空客 A380(全球最大客机)上的罗尔斯-罗伊斯遄达 900 涡轮风扇发动机。
Rolls-Royce Trent 900 turbofan engine fitted to the Airbus A380, the world’s largest passenger airliner.
不应轻视)。当前,指数级增长、巨大的可触达市场、通常较低的资金需求以及一如既往的持久竞争护城河,是带来巨大回报机会的关键要素。具备这些条件组合的公司并不多。
should not be dismissed). Currently exponential growth, huge addressable markets, frequently low capital requirements and, as ever, an enduring competitive moat are the decisive ingredients that give the opportunity for dramatic returns. Not many companies possess this combination.
非上市企业
鉴于优秀公司相对稀缺,我们必须尽最大努力拓宽机会漏斗。我们越来越将非上市企业视为这一过程中不可或缺的一环。直言不讳地说:我们担心股票市场正在辜负其鼓励并推动未来创业成功这一首要职责。原因很多,众所周知且难以排序,但都令人遗憾。我们观察到的是,企业发现,在远离资本市场早期曝光的条件下,更容易在没有过度恐惧的情况下建立业务、筹集资金并进行投资。我们发现,我们新出现的机会大部分集中在非上市企业,并预计在可预见的未来这一状况将持续下去。
Unquoted Companies Given the relative paucity of outstanding companies, we have to do our best to widen the funnel of opportunity. We increasingly see unquoted companies as an essential part of this process. To put it bluntly: we fear that equity markets are failing in their primary responsibility of encouraging and enabling future entrepreneurial success. The reasons for this are many, well-known and hard to rank but all sad. What we can observe is that companies are finding it easier to build their businesses, raise capital and invest without excessive fear away from early exposure to capital markets. We are finding that the bulk of our emergent opportunities lie in unquoted companies and expect this to remain so for the foreseeable future.
尽管这些企业本身在一定程度上不受公开市场短期压力导向的有害影响,但作为投资者,我们持有的这类资产作为投资组合的一部分,却无法免受这种影响。我们要提醒的是,为非上市股权定价的惯用惯例常常无法捕捉其潜在的价值创造能力。这些惯例往往倾向于强调与其上市竞争对手之间可能产生误导的对比,并突出当前金融市场的总体情绪,而忽视企业自身的具体进展。此外,任何时点价格都会低估此类投资固有的不确定性。综合来看,这些特征可能导致要么过度悲观,要么过度狂热的情绪。当这些情绪显得极端时,我们会尽力表明我们的看法。目前,我们只愿说:我们不认为非上市股权的估值从绝对值看是慷慨的,也与上市公司相比不算充分。
Whilst the companies themselves enjoy a degree of isolation from the detrimental short term focused pressures of the public markets, as investors holding such assets as part of our portfolio, we are not so immune. We would caution that the accepted conventions for pricing unquoted equities frequently fail to capture underlying potential value creation. They tend to stress potentially misleading comparisons with their public competitors and emphasise the general financial market mood of the moment, over the specifics of corporate progress. Moreover any spot price underplays the uncertainties inherent in such investments. In combination, these characteristics can lead to either undue pessimism or excessive euphoria. We will try to indicate our perceptions of such emotions when they seem extreme. At present we would confine ourselves to saying that we do not regard unquoted valuations as generous in absolute terms or full, relative to quoted companies.
支持公司与企业家
但上市公司的本质问题,要求我们做的远不止是规避公开市场。尽管我们既无能力也无意义去改革整个体系,但我们深信可以在支持和强化所投资企业抵御资本市场压力方面发挥重要作用。需要坦率地说,在很多情况下,我们只是创始人所有者心甘情愿的同谋——他们几乎不需要我们的资金、建议或耐心。但有时,尤其在关键时刻,我们确实能帮上忙。我们通常持有较大规模且长期的投资,这一点在此语境下至关重要。这不是装腔作势。但我们并非总能成功。
遗憾的是,英国提供了太多需要积极干预的场合。我们与罗尔斯-罗伊斯的新管理层密切而低调地合作,支持他们坚定推进企业复兴的努力。进展令人鼓舞,但需要多年时间。相比之下,我们深感遗憾不得不将所持 ARM 股票出售给软银,只希望 ARM 的董事会、管理层和股东当时能拿出培育英国最佳——或许也是唯一——打造全球科技巨头的机遇所需的雄心、乐观和耐心。
需要明确的是,无论在英国还是国际上,我们都将企业治理视为不仅是我们职责的合理组成部分,而且可能还是我们投资哲学中关键的强化环节。如果我们能在艰难时期证明,我们支持那些致力于打造伟大企业、并与季度基金经理资本主义力量作斗争的团队,那么这些公司有望得到加强。它们几乎肯定会希望我们成为股东,反过来用时间和见解帮助我们。相应地,其他公司——无论是上市公司还是非上市公司——似乎也比平常更愿意与我们交流。声誉很重要。
詹姆斯·安德森
Supporting Companies and Entrepreneurs But the problematic nature of quoted life requires us to do more than navigate around public markets. Although it is well-beyond our abilities and significance to reform the system, we sincerely believe that we can have an important role in supporting and strengthening the ability of companies in which we invest to withstand the pressures of capital markets. We should be plain that in many cases we are merely willing accomplices of founder owners who need little from us in the way of capital, advice or patience. But at times, particularly critical times, we can be of help. The usually large scale and long-term nature of our holdings matters in this context. These aren’t postures. But we don’t always succeed. Sadly the UK offers all too many occasions when constructive activism is required. We have worked closely but quietly with the new management at Rolls-Royce to support their determined efforts at corporate renewal. Progress is encouraging but will require many years. In contrast, we deeply regret that we had to sell our shares in ARM to SoftBank and only wish that ARM’s Board, management and shareholders could have summoned the ambition, optimism and patience required to nurture Britain’s best – perhaps only – chance of building a global technology giant. We should be clear that be in the UK or internationally we see corporate stewardship as not just a rightful component of our task but as perhaps the essential reinforcing link in our investment philosophy. If we can prove in harsh times that we support teams trying to build great businesses and battling the forces of quarterly fund manager capitalism then these companies will hopefully be strengthened. They will almost certainly want us as shareholders and in turn help us with their time and insights. In turn other companies, quoted or unquoted, appear to want to talk to us rather more than is the norm. Reputation matters. James Anderson
投资组合最新动向
平台的力量日益壮大
近年来,我们注意到美国西海岸和中国东海岸少数公司的力量与主导地位在不断增强。这种成功不仅对相关公司影响深远,对那些与它们竞争或依赖其服务的众多企业也同样意义重大。我们认为这只是未来趋势的一个预演,而我们在这些公司的持仓仍然占据资产的很大比重。
规模、移动分发和机器学习的重要性与日俱增。当今全球 14 岁以上的人口有 55 亿,正在使用的移动设备有 50 亿部。如此高的使用率创造了一个前所未有的庞大可触达市场。过去几年主要是移动生态系统的构建阶段,但这一阶段正在收尾。平台之间的战争已经不再有多少讨论,技术日益商品化,大赢家也已明朗。这些公司现在开始探索自己能构建什么。随着它们通过搜索、社交策展、云托管或零售不断完善数据收集和机器学习能力,它们也在积累重新定义其他大部分经济领域的实力。在去年的报告中,我们曾质疑核心技术的重大且加速改进能否推动医疗、能源和交通领域的进步。一年过去,最有望实现这一结果的恰恰是这些大型网络公司本身,而非那些正在开发或吸收相关技能的既有巨头。
在汽车行业,过去 12 个月里,特斯拉在推动乘用车电动化方面取得了令人鼓舞的进展,但最引人注目的似乎是支撑自动驾驶的技术突破。如果特斯拉、谷歌和百度利用它们的数据和机器学习能力将市场推向完全自动驾驶,传统汽车公司面临的后果显而易见。然而,真正的巨大影响在于第二层效应:石油需求将何去何从?汽车保有模式会发生什么变化?保险该如何应对?交通拥堵会怎样?这对城市地理格局和房地产价值有何影响?物流业又会发生什么变化?这些疑问仅仅源于人工智能的一个应用。
Portfolio Update The Growing Power of the Platforms In recent times we have observed the increasing power and dominance of a small number of companies from the west coast of the United States and the east coast of China. This success has important implications for the companies involved but also for the multitudes that compete with and rely upon the services they offer. We believe this is a foretaste of what is to come and our holdings in the companies involved continue to represent a significant proportion of our assets. The importance of scale, mobile distribution and machine learning is increasing. There are five and a half billion people over the age of 14 alive today. There are five billion mobile handsets in circulation. This level of usage has created an addressable market far larger than anything that has gone before. The past few years have been about the build out of the mobile ecosystem but that phase is finishing. There is no longer much discussion of wars between the platforms, the technology is increasingly commoditised and the big winners are clear. The companies are now experimenting with what they can build. As they have refined their data gathering and machine learning capabilities through search, or social curation or cloud hosting or retail, they have been building the capability to redefine most other areas of economic endeavour. In last year’s report we questioned whether the major and accelerating improvements in core technologies would lead to progress in healthcare, energy and transportation. A year on, the strongest prospects for delivering such an outcome are with the big network companies themselves rather than established incumbents developing or adopting the relevant skills. In the automotive industry, the past twelve months have seen Tesla make encouraging progress in its bid to electrify passenger cars, but it is the technologies underlying vehicle autonomy that appear to have made the most dramatic gains. If Tesla, Google and Baidu use their data and machine learning capabilities to push the market into full autonomy, the ramifications for the traditional automotive companies are apparent. However, it is the second order implications that are truly enormous. Whither oil demand? What happens to ownership of the vehicle fleet? How would it be insured? What would happen to congestion? How would this affect the geography of our cities and the value of the real estate? What will happen to the logistics industry? These questions arise from just one application of Artificial Intelligence.
Zalando 极具吸引力的在线平台在吸引品牌方面取得了成功。
Zalando’s compelling online platform has been successful in attracting brands.
大型网络公司并不局限于将技术部署在汽车行业。亚马逊和 Netflix 今年将提供美国专业电视制作预算的 16%。“互联网”已成为高端电视内容的第三大来源。在线网络正在接管我们传统上认为是线下的行业,并且以更个性化、更便捷的方式为消费者提供相关产品。将亚马逊视为零售商的概念越来越过时了。它的设备在早晨唤醒我们,播放音乐、分享新闻和天气信息;它的网络服务支撑着我们工作和家庭中使用的许多在线系统;它的配送服务提供我们的日用品,并且越来越多地提供我们的食品杂货;它的 Kindle 设备和流媒体服务则提供我们的晚间娱乐。它的业务范围正在迅速扩展,而市场上仍然缺乏有竞争力的同类服务。
The big network companies are not restricting the deployment of their technology to the auto industry. Amazon and Netflix will provide 16% of professional US television production budgets this year. The ‘Internet’ is the third largest source of high budget television content. Online networks are taking over what we have historically conceived of as offline industries and they are providing the associated products in a way that is more personalised and convenient for the consumer. The conception of Amazon as a retailer is increasingly out-dated. Its devices wake us in the morning providing music and sharing news and weather information, its web services underpin many of the online systems we use at work and home, its delivery services provide our general goods and increasingly our groceries and its Kindle devices and streaming services provide our evening entertainment. Its reach is expanding rapidly and there remains a paucity of coherent competitive offerings.
Inditex 凭借其供应链领域的专长,建立了强大的竞争优势。
Inditex has used its supply chain expertise to build a strong competitive advantage.
除了大型网络平台以及试图取得类似广泛主导地位的公司(特斯拉公司或 Illumina),那些理解新秩序的内涵并据此改进自身产品的企业,似乎最有可能蓬勃发展。它们不会直接争夺新增的电子商务交易或在线广告份额,而是为客户和供应商提供与众不同的东西。在线零售商 Zalando 为品牌提供机会,让它们能够用其他平台无法实现的方式来讲述自身故事。Inditex 则利用其供应链专长和门店网络,提供一种他人难以复制的便利性和差异化。旅游领域的 携程网(Ctrip) 和音乐流媒体领域的 Spotify 也是如此。我们认为,与那些竭力减少竞争格局变化影响的现有企业相比,承认变化并主动适应,是创造价值的更有前途的路径。
Beyond the big networks and aspirants to similarly widespread dominance (Tesla or Illumina), it is those businesses that have understood the implications of the new order and refined their offer accordingly that seem most likely to thrive. Rather than competing directly for incremental e-commerce transactions or online advertisements, they offer customers and suppliers something different. Online retailer, Zalando offers brands the opportunity to tell their story in a way that isn’t possible on other platforms. Inditex is using its supply chain expertise and store network to provide a degree of convenience and differentiation that is hard for others to replicate. Similarly Ctrip in travel and Spotify in music streaming. We think acknowledgement and adaptation is a far more promising path to value creation than incumbents labouring to minimise the impact of the changing competitive landscape.
从 2016 年 10 月起,特斯拉生产的全部车辆都已配备支持完全自动驾驶能力的硬件。
Since October 2016, all cars manufactured by Tesla have been equipped with the hardware to support full autonomous driving capability.
随着网络公司成为投资组合中更大的一部分,我们持续重新审视它们的投资逻辑,并扪心自问:未来的潜力是否已在股价中得到更充分的体现?迄今为止,我们能够给出一个斩钉截铁的“没有”。我们的前十持仓基本未变,但我们意识到,企业的成功也将带来自身的挑战。在过往历史上,很少有投资者能在市值已达当前这些公司水平的规模上,获得显著的回报。如果我们要从此刻开始赚钱,那将取决于重新定义“大公司”的含义。考虑到这些公司的规模和影响力,它们必须成为优秀的企业公民。它们正在部署的技术,未来几年可能会给劳动力市场带来重大冲击,它们必须避免在动荡与变革时期被视作恶人。
As the network companies have become a larger part of the portfolio, we have continued to revisit their investment cases and ask whether future potential has been more fully reflected in share prices. Thus far, we have been able to answer this question with an emphatic ‘no’. Our top ten holdings are largely unchanged but we are cognisant that corporate success will bring its own challenges. There have not been many instances where investors have made significant returns in companies with the market capitalisations that this group has now achieved. If we are to make money from here it will be on the basis of redefining what it means to be a ‘large’ company. Given their scale and influence, it is important that these companies are good corporate citizens. The technologies they are deploying may lead to significant dislocation in the labour market over the coming years and they must avoid being seen as the villains in a period of turbulence and change.
特别是在中国
虽然美国平台公司的地位看似根深蒂固,但中国公司在本国经济发展中扮演着更为根本的角色。阿里巴巴就是中国的消费经济,其命运就是中小企业健康状况的缩影。双十一是中国版的“网络星期一”,是一年中规模最大的线上购物节。2016 年双十一当天,阿里巴巴通过其网站获取了超过 180 亿美元的订单。而 2016 年网络星期一,美国所有网站的订单总额合计仅为 30 亿美元。中国以绝对优势统治着电子商务世界。
Particularly in China Whilst the position of the American platform companies looks entrenched, the Chinese companies have a more fundamental role in the development of their domestic economy. Alibaba is the consumer economy in China and its fortunes are a proxy for the health of small and mid sized business. Singles Day is China’s equivalent of Cyber Monday, the biggest online shopping event of the year. On that day in 2016, Alibaba took over $18bn of orders through its website. On Cyber Monday 2016, all US websites combined took a total of $3bn of orders. China rules the e-commerce world by a wide margin.
但事情不止于此。阿里巴巴是中国最大的在线媒体平台之一。它拥有微博(中国最大的社交网站之一),还拥有优酷土豆(中国最大的在线视频网站之一)。它提供"漏斗顶端"的广告和推广服务,能够分析消费者行为以预测需求。
它还在传统电商之外迅速扩张。其金融平台拥有 4.5 亿客户,每天处理 3 亿笔交易。它正利用自身的声誉和触达能力,在财富管理和保险等领域拓展业务。这是一个真实的案例:一家"金融科技"公司完全有可能通过改善客户体验和产品,绕过现有金融体系。
阿里巴巴整合了社交、广告、交易、支付、配送和银行数据,拥有让整个在线世界艳羡的数据集。这使得它能够从需求产生到基于真实身份完成交易的全过程中,研究消费者行为,并据此训练其机器学习算法。它所在的监管体系允许它充分利用这些数据,效果显著。因此,其信用评分乃至银行贷款业务的准确性,看起来远超西方所能达到的水平。
But there is something else going on here. Alibaba is one of the largest online media platforms in China. It owns Weibo, one of the largest social networking sites. It owns Youku Tudou which is one of the largest online video sites. It delivers ‘top of the funnel’ advertising and promotion. It can analyse consumer behaviour to predict demand. It is also expanding rapidly beyond traditional e-commerce. Its finance platform has 450 million customers and processes 300 million daily transactions. It is using its reputation and reach to grow the business in areas such as wealth management and insurance. This is a real example of where a ‘fintech’ company might plausibly bypass an existing financial system by improving both the customer experience and the product. Combining social, advertising, transaction, payment, delivery and banking data, Alibaba has a data set which is the envy of the online world. This allows it to study and train its machine learning algorithms on consumer behaviour right through from demand generation to completed transactions based on real identity. It operates in a regulatory regime which allows it to use this data to great effect. Credit scoring and therefore bank lending look to be far more accurate than can be achieved in the West.
医疗领域的进步
未来十年,医疗保健可能成为在线平台参与更广泛经济的最重要例证。一个本地案例是英国国家医疗服务体系(NHS)与谷歌母公司 Alphabet 的合作。这家合资企业正在对 100 万患者的眼部扫描数据应用机器学习技术,目标是更早发现和治疗常见眼病。
过去十年间,我们在免疫肿瘤学领域(利用人体免疫系统对抗癌症的疗法)见证了令人瞩目的进步。新药不断被研发出来,例如用于治疗黑色素瘤的药物,目前对部分服用者似乎能起到有效治愈的作用。这些疗法对部分患者有效而对其他患者无效的现实,正推动着从单一的“标准治疗方案”向基于个体基因特征的更个性化治疗方法的转变。得益于 Illumina 公司技术进步推动的基因测序成本急剧下降,这一转变得以加速实现。
Progress in Healthcare Over the next decade, healthcare may turn out to be the most important example of the online platforms’ participation in the broader economy. A local example of this comes from the NHS’s partnership with Google’s parent, Alphabet. This venture is applying machine learning to data from a million patients’ eye scans with the aim of achieving earlier detection and treatment of common eye diseases. Over the past ten years we have witnessed remarkable progress in the field of immuno-oncology (therapies that harness the body’s immune system to fight cancer). New drugs have been developed, for example in the treatment of melanoma, which currently appear to be a functional cure for some of the patients that take them. That such treatments work for some patients and not others is driving a move away from a single ‘standard of care’ to a more tailored treatment approach based on an individual’s genetic profile. This has been facilitated by the rapidly declining cost of gene sequencing, driven by the progress at Illumina.
Grail 集中体现了前文提及的关于非上市公司的某些主题:它正在发展业务,获取大量资本,并投资于一个长期机遇,这一切都在公开市场投资者的视线之外进行。如果要求其管理层和财务状况每个季度都接受那些试图预测短期股价走势之人的审视,这很可能成为一种严重的干扰,并阻碍其基础进展。能够获得大量有耐心的长期资本,应当为公司带来一项竞争优势。
过去几年里,我们将信托资产的更多部分配置给了治疗性医疗保健公司。今年我们也延续了这一做法。新增的持仓包括:Unity Biotechnology(衰老疾病)、Intarcia Therapeutics(糖尿病)以及 Denali Therapeutics(神经退行性疾病)。我们并不指望这些公司能像大型在线网络公司那样采用轻资本商业模式。相反,它们正在尝试一项艰巨且昂贵的任务——为重大疾病类别研究新型疗法。这类公司传统的融资模式是仅提供足以满足新药下一开发里程碑所需的资金。虽然这种方法鼓励了业务开发过程中的自律和节俭,但它有一个显著的缺陷:会使公司优先考虑短期里程碑,而非长期发展。我们有兴趣探究的是,在这些公司发展的更早期阶段就给予它们更实质性的资金支持,是否能够延长其时间视野,并提高成功的几率。
Grail epitomises some of the themes mentioned earlier with regard to unlisted companies; it is building its business, accessing a large pool of capital and investing against a long-term opportunity away from the gaze of public market investors. Having its management and finances scrutinised every quarter by those trying to predict short-term share price movements would likely be a serious distraction and an impediment to underlying progress. Access to a large pool of patient long-term capital ought to provide the company with a competitive advantage. Over the past few years we have allocated more of the Trust’s assets to therapeutic healthcare companies. We continued this year. New holdings included Unity Biotechnology (diseases of ageing), Intarcia Therapeutics (diabetes) and Denali Therapeutics (neurodegeneration). We do not expect these companies to operate the capital light business models we’ve seen amongst the large online networks. Instead, they are attempting the difficult and expensive task of researching novel therapies for big disease categories. The traditional funding model for such companies is to offer only as much capital as is required to meet the next development milestone for a new drug. Whilst this approach encourages a disciplined and frugal approach to business development it has the significant drawback of orienting a company towards prioritising short-term landmarks ahead of long-term development. We are interested to find out whether more substantive funding for these companies at an earlier stage of their existence will extend time horizons and increase the chances of success.
Concluding Comments
Concluding Comments
在 Illumina 簇生成站上安装一个流通池。Illumina 的进展推动了基因测序成本的快速下降。
Installing a flow cell on an Illumina cluster station. Progress at Illumina has driven the rapidly declining cost of gene sequencing.
Illumina 的子公司 Grail 最近在一轮私募融资中筹集了近 10 亿美元,苏格兰抵押投资公司(Scottish Mortgage)参与了这轮融资。Grail 的目标是为无症状人群开发一种早期癌症筛查检测方法。要实现这一目标,它需要对数十万人的 DNA 进行测序,并从这些信息中学习。这只有借助数据存储能力才能完成,而能够提供这种规模数据存储能力的企业在全球范围内寥寥无几。人类分析师无法从这类数据集中提取有用信息,必须依赖先进的机器学习技术。在此背景下,Grail 的 CEO 此前曾是谷歌的工程师,这或许不足为奇。而看到我们的共同投资者包括亚马逊和腾讯这样的大公司,同样也不令人意外。
Illumina’s subsidiary, Grail, recently raised close to a billion dollars in a private round in which Scottish Mortgage participated. Grail is aiming to build a screening test for early stage cancer in asymptomatic individuals. To do this it will need to sequence the DNA of hundreds of thousands of people and learn from that information. This can only be done with access to data storage capability on a scale that few companies globally can provide. Human analysts cannot extract useful information from such datasets; advanced machine learning expertise is required. In this context, it is perhaps unsurprising that the CEO of Grail was formerly an engineer at Google. Nor was it a surprise to see that our co-investors included the likes of Amazon and Tencent.
我们许多重仓股的创始人兼所有者,他们的干劲和远见不断促使我们重新评估他们所能实现的事业版图。随着这些平台公司规模日益壮大,我们对它们的回报要求并未降低。我们相信,未来十年它们将迎来重大新机遇。它们所建立的持久护城河,在股市和估值层面似乎被低估了。
医疗及其他新兴领域的创业者们,也必须在这样的竞争格局中前行。令人振奋的是,我们持续发现新的投资机会,其领导者已准备好投入资金,迎接这一挑战所带来的难题。股票市场的反复无常将在短期内影响我们的回报,但真正决定长期结果的,是这些个人及其创建公司的成功(或失败)。对我们而言,这正是巨大乐观的来源。
汤姆·斯莱特
The drive and vision of the founder-owners running many of our top holdings continually challenge us to reassess the scope of what they can achieve. As these network companies have grown large we have not become less demanding in our return expectations for them. We believe that they will have big new opportunities over the next decade. The enduring competitive moats that they have created seem to us to be under-appreciated in stock market and valuation terms. The entrepreneurs running newer businesses in healthcare and beyond must navigate this competitive landscape. It is exciting that we continue to find new holdings with leaders that are prepared to invest and take on the challenges this presents. The vagaries of stock markets will drive our returns over shorter time periods but it will be the success (or otherwise) of these individuals and the companies they are creating that determines the longer run outcome. For us, this is a source of great optimism. Tom Slater
经理人的核心投资信仰
尽管基金经理们声称自己的职业生涯大部分时间都在评估企业的竞争优势,但众所周知,他们极不情愿对自己进行任何此类分析。他们倾向于引用近期的业绩作为技能的证据,尽管这类数据大多具有运气、随机性和均值回归的特征。如果这还不足以说服人,那么注意力就会转向讨论基金经理的高学历、勤奋工作以及丰厚的薪酬方案。有时,他们还会概述投资流程的程序性细节,并且大谈特谈风险控制。对于投资方法的独特性,或者经理人可能拥有的、让模仿变得困难的那些战略优势,却很少给予关注。我们认为,我们应该比这做得更好。
The Managers’ Core Investment Beliefs Whilst fund managers claim to spend much of their careers assessing the competitive advantage of companies they are notoriously reluctant to perform any such analysis on themselves. The tendency is to cite recent performance as evidence of skill despite the luck, randomness and mean-reverting characteristics of most such data. If this does not suffice then attention turns to a discussion of the high educational qualifications, hard work and exotic remuneration packages that the fund manager enjoys. Sometimes the procedural details of the investment process are outlined with heavy emphasis on risk controls. Little attention is given to either the distinctiveness of the approach or the strategic advantages the manager might enjoy in order to make imitation improbable. We think we should try to do better than this.
这些鲜少被市场察觉的前景。投资世界里,可远比《金融时报》或《华尔街日报》报道的要丰富得多。
visions that are barely noticed by the markets. There is more in the investment world than the Financial Times or Wall Street Journal describe.
投资管理行业天生无法应对当今资本市场固有的行为与情绪挑战。我们的时间框架和所有权结构帮助我们抵御这些危险。我们被新闻、数据和观点包围。这些信息中大部分毫无意义,但它们迫使你采取迅速且通常徒劳的行动。这在压力时期尤其有害。学术研究认为,大多数人厌恶财务损失的程度两倍于他们对收益的喜爱程度。我们担心,对基金经理而言,这一比例接近十倍。内外部压力使避免损失成为主导。这在投资组合的背景下是有害的。我们需要愿意接受损失,如果存在同等或更大机会获得(近乎)无限收益的话。
— The investment management industry is ill-equipped to deal with the behavioural and emotional challenges inherent in today’s capital markets. Our time frame and ownership structure help us to fight these dangers. We are besieged by news, data and opinion. The bulk of this information is of little significance but it implores you to rapid and usually futile action. This can be particularly damaging at times of stress. Academic research argues that most individuals dislike financial losses twice as much as they take pleasure in gains. We fear that for fund managers this relationship is close to tenfold. Internal and external pressures make the avoidance of loss dominant. This is damaging in a portfolio context. We need to be willing to accept loss if there is an equal or greater chance of (almost) unlimited gain.
而回报的差异可能如此巨大。在那些蓬勃发展的股票上,当初的估值最终会显得低得可笑。而在其他股票上,我们会亏钱。
and returns can be so dramatic. On the stocks that flourish the valuation will have turned out to be derisorily low. On the others we will lose money.
我们在选股、资产配置和归因方面都是全球化的。我们是主动型投资者,而非被动型,更不是那种糟糕透顶的“指数增强型”选股者。持仓规模取决于潜在上涨空间及其概率(或其他因素),而不是公司及其总部的市值与地理位置组合。我们对自上而下的资产配置能力没有足够信心,不愿以此凌驾于选股之上。我们对市场择时能力也没有足够信心,不愿频繁地增加或减少杠杆。但我们坚信,投资组合应该相对集中,在指数边缘修修补补对股东几乎没有用处。我们认为,这样做能带来更好的投资结果,也无疑会让我们成为更专注的公司股东。我们怀疑,基于过去(即公司当前的市值)来选股,是一种旨在保护资产管理人职位安全而非为股东积累财富的策略。那些规模庞大、根基稳固的公司,内部往往自满且僵化,很容易受到更雄心勃勃、更有活力的新来者的冲击。我们是成长型投资者。长久以来,市场对价值型股票的偏爱,以及对微小评级差异进行套利的追逐,让投资者很难承认当今世界存在的非凡增长率与回报。我们特别感兴趣的那种增长,具有爆发性,通常只需要极少的固定资产甚至资本。我们将其视为“不计价格的成长”,而非传统的“合理价格成长”。我们必须愿意为即期收益支付高倍市盈率,因为未来潜力太大了。
我们是长期投资决策者。只有在至少五年的时间里,公司的竞争优势和管理卓越性才会显现出来。这正是我们想要识别并支持的特质。我们拥有公司,而非租用股票。我们不认为自己是预测经济波动或市场情绪起伏的专家。事实上,我们认为很难在这些领域表现出色,因为太多市场参与者都聚焦于此,而公司的价值却极少由此决定。同样,当贝利·吉福德(Baillie Gifford)为股东利益采取长期视角时,它更有可能拥有竞争优势。我们是一家拥有百年历史的苏格兰合伙制企业。我们思考自身业务的时间跨度是数十年,而非几个季度。这种稳定性或许不会令人兴奋,但在投资这个最缺乏耐心的行业中,它确实能鼓励耐心。我们只用五年及以上的时间跨度来评判投资业绩。说实话,至少需要十年才能提供足够的证据证明投资技巧。
— We are global in stock selection, asset allocation and attribution. We are active not passive – or far worse – index plus in stock selection. Holding sizes reflect the potential upside and its probability (or otherwise) rather than the combination of the market capitalisation and geographical location of the company and its headquarters. We do not have sufficient confidence in our top-down asset allocation skills to wish to override stock selection. We do not have enough confidence in our market timing abilities to wish to add or remove gearing at frequent intervals. We do, however, have strong conviction that our portfolio should be comparatively concentrated, and that it is of little use to shareholders to tinker around — We are long term in our investment the edges of indices. We think this produces decisions. It is only over periods of at better investment results and it certainly least five years that the competitive makes us more committed shareholders in advantages and managerial excellence companies. We suspect that selecting of companies become apparent. It stocks on the basis of the past (their current is these characteristics that we want market capitalisation) is a policy designed to to identify and support. We own protect the security of tenure of asset companies rather than rent shares. managers rather than to build the wealth of We do not regard ourselves as experts shareholders. Companies that are large and in forecasting the oscillations of established tend to be internally complacent economies or the mood swings of and inflexible. They are often vulnerable to markets. Indeed we think that it is hard We are growth investors. assault by more ambitious and vibrant to excel in such areas as this is where newcomers. so many market participants focus and where so little of the value of companies lies. Equally Baillie — We are Growth stock investors. Such has been the preference Gifford is more likely to possess competitive advantages for for Value and the search to arbitrage away minor rating the good of shareholders when it adopts a long term differentials that investors find it very hard to acknowledge the perspective. We are a 100 year old Scottish partnership. We extraordinary growth rates and returns that can be found think about our own business over decades not quarters. today. The growth that we are particularly interested in is of an Such stability may not be exciting but it does encourage explosive nature and often requires minimal fixed assets or patience in this most impatient of industries. We only judge indeed capital. We think of it as ‘Growth at Unreasonable our investment performance over five year plus time horizons. Prices’ rather than the traditional discipline of ‘Growth at a In truth it takes at least a decade to provide adequate Reasonable Price’. We need to be willing to pay high multiples evidence of investment skill. of immediate earnings because the scale of future potential
——我们非常怀疑常规信息的价值。我们不太相信季度利润,对投资银行的观点更是一点都不信。我们试图屏蔽而不是吸收他们的噪音。相反,我们认为这个世界提供了许多令人愉悦的机会,可以倾听各种看法、视角和
— We are very dubious about the value of routine information. We have little confidence in quarterly earnings and none in the views of investment banks. We try to screen out rather than incorporate their noise. In contrast we think that the world offers joyous opportunities to hear views, perspectives and
— 我们认为,对股东的首要责任是限制费用。
投资管理费(0.30%,自 2017 年 4 月 1 日起,前 40 亿英镑资产按 0.30% 收取,超出部分按 0.25% 收取——详见第 27 页)和持续收费率(截至 2017 年 3 月 31 日为 0.44%)按行业标准来看都算低,但绝对金额至少还算充足。我们认为,高收费的恶劣影响常常被低估。持续收费率 0.44% 与 1.5% 之间的差距看上去可能不大,但如果换个角度,将成本视为预期年回报的百分比,那么这种对比就变得一目了然了。如果年回报平均为 10%,那么这之间的差别就是每年从你的回报中拿走大约 5% 还是 15%。我们也不相信业绩提成费。它通常只会损害投资业绩,增加压力,缩小视野。
— We believe that it is our first duty to shareholders to limit fees. Both the investment management fee (0.30%, and with effect from 1 April 2017, 0.30% on the first £4 billion of assets, and 0.25% thereafter – please see page 27) and ongoing charges ratio (0.44% as at 31 March 2017) are low by comparative standards but at least adequate in absolute terms. We think that the malign impact of high fees is frequently underestimated. The difference between an ongoing charges ratio of 0.44% and one of 1.5% may not appear great but if the perspective is altered to think of costs as a percentage of expected annual returns then the contrast becomes obvious. If annual returns average 10% then this is the difference between removing approximately 5% or 15% of your returns each year. Nor do we believe in a performance fee. Usually it undermines investment performance. It increases pressure and narrows perspective.