苏格兰抵押投资信托 — 经理人回顾,截至2019年3月31日年报(詹姆斯·安德森与汤姆·斯莱特)

2019 · report · 原文约 5236 词
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管理层回顾

过去一年充斥着喧嚣与骚动。从贸易战到英国脱欧,政治争论无处不在,却毫无教益。到 10 月时,人们认为美国经济过热,利率因此必须大幅上调。但到了我们 3 月财年末,债券收益率却已掉头向下,跌幅之大,足以引发对经济即将衰退的预测。全球股市同样情绪化。我们从美国股市自 1931 年以来最惨的 12 月暴跌,走到了十年最佳季度表现。中国股市也不甘示弱,2019 年上涨近四分之一,但即便如此,上证指数仍低于一年前的水平。这些波动水平是否意味着什么重要的事情,远非显而易见。或许,过去几个月提供了一个有用的提醒:在技术驱动型通缩、经济不平等和人口结构衰退的时代,西方世界已难以产生高而持续的 nominal growth(名义增长),更不用说显著的通胀了。或许,中国动物精神复苏的迹象暗示,美国的对抗态度无法逆转让华盛顿如此焦虑的亚洲领导力回归。但这些不过是证实了早已看似可能的事情。

Managers’ Review It’s been a year ruled by sound and fury. From trade wars to Brexit political arguments were rife and unedifying. By October it was thought that the US economy was overheating and that interest rates would therefore have to rise substantially. But by our March year end bond yields had reversed course and fallen sufficiently to provoke forecasts of imminent recession. Global stock markets have been equally emotional. We’ve moved from the worst December falls in American equity markets since 1931 to their best quarterly performance for a decade. Not to be outdone Chinese stocks have risen by almost a quarter in 2019, yet this leaves the Shanghai market below its level of twelve months ago. It’s far from evident that these levels of volatility signify much of significance. It may be that the last few months have provided a useful reminder that it’s become hard for the western world to generate high and sustained nominal growth, let alone substantial inflation, in an era of technology driven deflation, economic inequality and demographic decay. It may be that signs of a revival in animal spirits in China hints that American antagonism will not reverse the return to Asian leadership that so preoccupies Washington. But these are but reminders of what has long appeared probable.

苏格兰抵押贷款投资信托基金投资组合的演变

在过去十二个月里,苏格兰抵押贷款投资信托基金的投资组合表面上变化不大。去年排名前三十的重仓股中,我们仍持有 28 只。卖出的两只——巴斯夫(BASF)和瑞典商业银行(Svenska Handelsbanken)——之所以被替换,并非因为对它们经营表现失望,而是因为非上市领域向我们敞开的机会似乎提供了更引人注目的增长潜力。在排名前十的上市股票中(这十只股票合计占资产比重略过半,因而影响举足轻重),唯一的变化是 Netflix 的排名上升,取代了百度。前者是股价表现优异推动的,而我们减持百度,是因为难得一次我们与市场担忧一致:该集团为了追求过度严密的管理控制,正在浪费中国互联网领域更广阔的机会。

The Evolution of the Scottish Mortgage Portfolio On the surface there has been little change in Scottish Mortgage’s portfolio in the last twelve months. Of the top thirty holdings last year we still own 28. The two that we have sold, BASF and Svenska Handelsbanken, have been replaced because the opportunities opening up to us in the unquoted realm seem to offer more compelling growth potential rather than out of disappointment at their conduct of affairs. Amongst our top ten quoted stocks, which exert a crucial influence given that they sum to just over half of the assets, the sole change has been the rise of Netflix at the cost of Baidu. The former has been driven by stock outperformance whilst we have reduced Baidu as, for once, we share the market concern that the group is squandering broader opportunities in the Chinese internet in the desire for unduly tight managerial controls.

但在表面的稳定之下,我们的风险投资承诺发生了质的飞跃。我们认为这对未来前景至关重要,使苏格兰抵押贷款信托在同行中独树一帜,也需要细致的解释。鉴于我们在非上市股票中的资产比例仅从 15% 提高到 17%,以及我们在中期报告中对这些资产的关注,可能会让人觉得我们过于聚焦这一板块,但这低估了其结构性意义。目前 34% 的资产最初是以私有公司投资的形式起步,即便其中部分现已上市。直到现在,我们一直不愿过分强调这一领域,因为我们对风险投资的学习还不够深入。如今,我们对这个相对陌生且不同的领域的能力和优势有了更强的信心。事实上,我们对自己学到的东西感到无比兴奋。我们的机会比最初预想的更大。我们有责任利用这种有利的形势组合。

起点在于我们拥有通往全球非上市公司的卓越渠道。过去十二个月的一些新买入项目或许可以说明这一点。在我们的十大重仓中,唯一的非上市持股是蚂蚁金服,其旗下拥有全球最大的移动支付平台支付宝,以及全球最大的货币市场基金余额宝。我们能够获得这一投资机会,得益于长期以来对蚂蚁母公司阿里巴巴的忠实持股,早在它还是私有公司时便是如此。同样,近期我们买入 SpaceX 的持股,若无我们对特斯拉耐心、有争议且毫不掩饰的支持,也是难以想象的。或许我们该从“罕见的真正全球化基金”的自豪,转向对自身抱负如此有限的羞愧。

但为了防止有人认为我们的非上市投资组合仅仅是对上市公司坚定持股的反映,或许值得提一下过去一年我们大幅增加曝光的另一个领域——基因组学与医疗领域大规模个体数据观察的交叉。虽然我们在此方向的早期尝试之一 Flatiron 在 2018 年初被罗氏收购,但其持续进展证明了该领域临床实用性的现实。我们新增了对 Tempus 和 Recursion 的持股,这些投资象征着通过此类技术加速努力和医疗希望。

我们在非上市股票中的目的并不仅仅是为股东开辟新的机会领域。我们这样做,付出的成本在结构上低于其他任何地方。我们不对纳入非上市股票收取更高的费用。0.37% 的整体持续收费,相比之下,风险投资基金通常仍是 2% 的管理费加 20% 的业绩提成。这对我们来说很重要,我们也希望股东认识到这一点。

But beneath the apparent stability there has been a step change in our commitment to venture capital which we believe matters considerably for our future prospects, deeply differentiates Scottish Mortgage from its peers and requires nuanced explanation. Given that the percentage of assets in our unquoted equities has only increased from 15% to 17% and the attention we paid to reporting on these assets at the half-year stage it may appear that we are becoming excessively focussed on this segment but this underestimates its structural importance. Currently 34% of the assets started out as investments in private companies, even if some of those are now public. Up until now we have been reluctant to stress this area too heavily because our own education in venture capital was incomplete. We have now become more convinced in our abilities and advantages in this comparatively new and different area. In fact we’re thrilled with what we have learnt. Our opportunity is greater than we initially perceived. It’s our responsibility to take advantage of this favourable combination of circumstances. The starting point is that we have outstanding access to unquoted companies across the world. This may be illustrated by some of our new purchases in the last twelve months. The only unquoted holding amongst our top ten overall is Ant Financial, which amongst other attributes runs both Alipay, the largest global mobile payments platform and Yu’e Bao, the world’s largest money market fund. Our access came about through our faithful ownership of Ant’s parent Alibaba from the days it too was a private company. Similarly our recent purchase of a holding in Space X would have been unimaginable without our patient, controversial and unashamed backing of Tesla. Perhaps we need to move on from pride in being a rare truly global fund to embarrassment at being so limited in our ambitions. But lest it be thought that our unquoted portfolio is solely a reflection of our committed ownership of public companies it may be worth citing another area where we have substantially increased our exposure in the past year. This is the crossover between genomics and large scale, but individual, data observation in healthcare. Although Flatiron, one of our initial forays in this direction, was purchased by Roche in early 2018 its continued progress illustrates the reality of clinical utility in this area. We’ve added holdings in Tempus and Recursion that are emblematic of accelerated efforts and medical hope through such techniques. Our purpose in unquoted equities goes further than obtaining access to a new universe of opportunity for our shareholders. We are doing so at a cost that is structurally lower than that available elsewhere. We ask no higher fee for incorporating unquoted equities. The overall ongoing charges of 0.37% compares with a still normal level of 2% and 20% carried interest for venture capital funds. This matters to us and we hope to our shareholders.

Netflix 拥有近 1.5 亿用户,其中超过一半在美国以外。

Netflix has nearly 150m subscribers, with over half of these outside the US.

我们对企业的吸引力同样与众不同。大多数风险投资家在其基金接近十年存续期尾声时,会要求退出。许多公司也为了满足这种流动性需求而寻求上市。而我们并不急于推动公司过早进行首次公开募股。但如果上市最终成行,那么在业务进展允许的前提下,我们更倾向于在那个阶段——既为苏格兰抵押贷款信托(Scottish Mortgage),也为 Baillie Gifford 管理的其他那些在公司上市后才能进行投资的基金组合——增持更多股份。

Our appeal to companies is equally distinctive. Most venture capitalists demand an exit as their funds near the end of their ten year life. In turn many companies seek to go public to satisfy this need for liquidity. We feel no need to encourage companies to move to an Initial Public Offering prematurely. But if an IPO is the eventual outcome then our preference, subject to business progress, is to buy more shares at that stage both for Scottish Mortgage and frequently for other portfolios managed by Baillie Gifford that are unable to make investments until a company is public.

当前的关键在于分析过去十年的这种模式究竟是挑战永恒真理的偶然现象,还是企业治理与经济结构中结构性变化在股市中的自然反映。我们认为答案是后者。过去价值投资整体上跑赢成长投资有两个核心原因:第一,尽管周期与产品历经变迁,但普通公司总能存活并延续下去。如今它们正在消亡,而终结它们的通常是以技术驱动的商业模式。

What is critical now is to analyse whether this pattern of the last decade is just a chance occurrence, defying eternal verities, or whether it is the outcome of structural changes in corporate affairs and economic structures that find their natural echo in stock markets. We contend that it is the latter. There were two central reasons why the broad genre of value investing outperformed growth in the past. The first was that for all the vicissitudes of cycles and products over time average companies survived and endured. Now they die. Their demise is usually at the hands of technologically driven business models.

支付宝拥有 6 亿月活跃用户。

Alipay has 600m monthly active users.

我们愿意长期持有公司,不论其处于私人企业状态、即将上市,还是已是成熟的上市公司,这都是我们政策的一个基石。我们认为,在上市必要性尚不明确、上市压力却已显而易见的时候,把自己局限于上市公司,会不必要地缩小本就有限的高增长潜力股票机会集,这是一种有害的自我设限。作为所有者,我们在结构上对最佳状态保持中立,同时倾听我们所投资的每一家独特公司的各自理由。无论得出何种结论,我们都努力将风险投资式的态度带入所有投资中。我们相信,耐心的支持——尤其是在不可避免的困难时刻——比匆忙退出更可取。我们相信,我们在上市和非上市股票上的成功,将继续依赖少数几个极端赢家,而非一系列略高于平均水平的股票。

This willingness to own companies regardless of their status as private for the long term, on the verge of an IPO, or as fully fledged public companies is a cornerstone of our policy. We believe it is a damaging narrowing of the necessarily limited opportunity set of potentially great growth stocks to confine ourselves to public companies at a time when the necessity to be quoted is unclear and the pressures of being so all too evident. As owners we are structurally neutral as to the best status whilst listening to the arguments for each unique company in which we invest. Whatever the conclusion we try to bring attitudes more typical of venture capitalism to all our investments. We believe that patient support – especially at the inevitable moments of struggle – is better than hurried exit. We believe that our success in quoted as well as unquoted stocks will continue to be dependent on a small number of extreme winners rather than a parade of the slightly above average.

成长型投资

尽管我们在非上市股权领域追求特殊、甚至可能是独一无二的优势,但我们在所有投资上的方法都是一致的,并且遵循我们在第 15 页再次阐述的核心信念。显然,这些论点基于我们对极端结果的判断,以及对高增长投资吸引力的信念。几十年来,投资界一直有一种普遍看法:成长型投资是一种幻象。价值投资,尤其是沃伦·巴菲特所阐述的版本,已上升为唯一正统信仰。然而,在过去十年中,成长型指数大幅跑赢了价值型指数。此外,这一趋势主要由一批大型互联网平台的股票驱动,这些平台无视了所有基于“大基数增长压力”或“竞争优势期短暂”假设的末日预言。

Growth Investing Whilst we aspire to special, potentially unique, advantages in unquoted equities our approach to all our investing is consistent and in line with our Core Beliefs as set out once again on page 15. Plainly these contentions are based on our convictions around extreme outcomes and the attractions of high growth investing. It has been an investment commonplace for long decades that growth investing is a chimera. Value investing, especially as articulated by Warren Buffett, has risen to the status of the one true faith. Yet over the last decade growth indices have substantially outperformed their value counterparts. Moreover this trend has principally been driven by the shares of a cohort of major internet platforms that have defied all predictions of doom based on the strains of growth from an already large base or assumptions of a short competitive advantage period.

其次,成长型公司未能实现令人满意的规模扩展。随着资产规模和业务复杂度增加,为了争夺越来越边缘的客户,回报率往往会下降。因此,复利增长既困难重重,又拖累了盈利能力。但在现代经济的越来越多领域,情况已不再如此。取而代之的是,规模报酬递增的模式日益明显。这归根结底并不难理解:对于软件或互联网公司来说,最初的产品推出成本高昂且成功与否不确定,但一旦达到规模,每新增一个客户,在采纳后几乎无需成本,盈利能力便会飙升。随着网络效应占据主导,获取新客户往往变得更容易。回过头看,投资者本该在三十年前就意识到新时代的曙光。微软以不断扩大的规模开创了这一模式。尽管该公司经历了重大管理失误,或者其规模已经异常庞大,但这一模式至今尚未被摧毁。

规模报酬递增远非当今经济状况中一个暂时且有限的方面,我们猜测,这种特性将持续存在,并吞噬全球经济的越来越多领域。医疗保健和交通运输可能是接下来以这种方式被改造的领域,因为它们自身的数据和软件形态正在涌现。传统模式将难以应对这类变革。因此,全球经济中越来越多的传统巨头和价值领域的庞然大物将会失败。它们不会像人们过去假设的那样回归均值。

Secondly, growing companies did not scale satisfactorily. Returns tended to decline as complexity and asset bases grew in search of increasingly marginal customers. Compounding growth was therefore both hard and dragged down profitability. But in increasing portions of the modern economy this is no longer true. Instead the pattern of increasing returns to scale is more and more evident. Ultimately this isn’t hard to understand: for a software or internet company the initial product introduction is expensive and success uncertain but at scale each new customer is often close to costless after adoption and profitability surges. Gaining new customers frequently becomes easier as network effects prevail. In retrospect investors ought to have grasped the dawning of a new age as long as thirty years ago. This model was pioneered at ever increasing scale by Microsoft. It’s yet to be destroyed there despite substantial managerial missteps or the extraordinary size of the company. Far from increasing returns to scale being a temporary and limited facet of the economic conditions of today we suspect that such characteristics will persist and subsume ever increasing areas of the global economy. Healthcare and transportation may be the next sectors to be transformed in this manner as their own forms of data and software emerge. Traditional models will find it hard to cope with such revolutions. More and more of the traditional giants of the world economy and the value universe will therefore fail. They will not revert to the mean as has been the assumption.

未来前景

在这样一封报告的结尾,按照惯例,人们会列出那些占据头条的事件和难题,然后转向对下一年市场表现的预测。我们不该被这两种习惯所诱惑。困难和不确定性永远存在。它们大多会过去,然后被其他同样值得人们着迷、每分每秒都密切关注的问题所取代。但真正推动优质股权价格持续增长的,是科技进步的底层节奏、全球范围内知识的增长,以及随之而来的伟大商业模式的诞生。这个过程需要数十年。在任何十二个月的时间段里,新闻流和情绪都会造成无法预测的结果。如果我们要对股东有用,就必须专注于那些持续数十年的有利趋势,而不是当下那些令人焦虑的具体细节。

詹姆斯·安德森

Future Prospects It’s traditional to end reports such as this with a list of events and conundrums that preoccupy headline writers and then to move on to a prediction as to the market response over the next year. We shouldn’t be tempted by either habit. There will always be difficulties and uncertainties. Mostly they pass. They are then succeeded by others that appear equally worthy of fascinated minute by minute attention. But it is the underlying rhythm of scientific advance, of increased knowledge on a global scale and the associated development of great business models that ultimately powers sustainable increases in the prices of special equities. This process requires decades. In any twelve month period news flow and emotions will contribute to unknowable outcomes. If we are to be of use to our shareholders then we need to concentrate on the beneficial trends of decades not the specifics of the current preoccupations of the moment. James Anderson

A Complexified World

A Complexified World

上海是世界领先的超大城市之一。

Shanghai is one of the world’s leading mega cities.

今年年初,亚马逊 CEO 杰夫·贝佐斯公布了他被人用偷来的照片敲诈的细节,媒体对此一片哗然。在博文中,贝佐斯暗示,他拥有《华盛顿邮报》这件事是一个“复杂因(complexifier)”,导致一位批评者建议他该请个编辑,还说用“复杂(complicating)”这个词就够了。批评一个天才很危险,在我看来,贝佐斯用词有点堂吉诃德式,但也没错。这事不是“复杂”,而是“错综复杂”。我想解释一下两者的区别,以及为什么这个区别很重要。

错综复杂的系统正在改变我们的世界,并推动着一个加速变化的过程,这对投资者意义重大。那些依赖既定市场结构、向客户收取高额价格的公司(例如广播公司、消费品公司或石油公司),很可能面临巨大挑战。而那些通过促进连接、并从为客户创造的价值中分一杯羹来获得收入的公司,则处于强得多的位置。

复杂的问题很难解决,但通常可以用公式、规则和流程来应对。当今许多层级分明的机构就是为了解决复杂问题而建立的。然而,适用于复杂问题的方法,在错综复杂的问题上往往行不通。当一个系统中有许多相互关联的部分相互作用时,就会产生错综复杂的问题。我们的气候就是一个错综复杂的系统,人脑和交通网络也是如此。这类系统涉及太多未知因素和太多相互关联的变量,无法简化为规则和流程。即使你对各个组成部分了如指掌,它们的行为方式也很难预测。连接会极大地改变网络中各个组成部分的行为方式。

There was a media frenzy earlier this year when Amazon CEO Jeff Bezos published details of an attempt to blackmail him with stolen photographs. In a blog post, Bezos suggested that his ownership of the Washington Post was a ‘complexifier’ leading one critic to suggest he should have engaged an editor and that the word ‘complicating’ would have done. It is dangerous to criticise a genius and it seems to me that Bezos’ quixotic use of language was justified. The situation was not complicated. It was complex. I would like to explain the distinction and why it matters. Complex systems are transforming our world and driving a process of accelerating change with big implications for investors. Companies that have relied on established market structures to extract high prices from their customers (for example broadcasters, consumer goods or oil companies) are likely to face great challenges. Those that earn their revenues by facilitating connections and taking a share of the value they create for their customers are in a much stronger position. Complicated problems are hard to solve but often can be addressed with formulae, rules and processes. Many of today’s hierarchical institutions were created to solve complicated problems. However, approaches that work for complicated problems don’t work well with complex problems. Complex problems arise when a system has many connected parts which interact with one another. Our climate is a complex system, as is the human brain or our transportation network. Such systems involve too many unknowns and too many interrelated factors to be reduced to rules and processes. They behave in ways that are hard to predict even when you know a great deal about the individual components. Connections dramatically change the way the individual components of a network behave.

联网设备的爆发式增长,正在给我们的社会和经济带来根本性变革。这种更深层次的连接,让我们所有人都成为复杂网络的一部分。它正在改变我们作为公民、消费者和劳动者的行为方式。连接创造了巨大的新机遇,我们在社交网络、网约车公司和云计算领域看到了惊人的增长。与此同时,它也带来了我们这个社会尚无力应对的威胁——从黑客攻击和信息窃取,到恐怖主义基础设施。全球网络的形态正在快速演变,仍有大量未知因素,但那些理解并能影响这种发展趋势的人,很可能拥有巨大优势。

我们每天与之交互的网络,在加速我们的生活节奏。在一个网络化的世界里,拥有最紧密、最快速的连接价值巨大。这形成了一种自我强化的动力,驱使着速度不断加快。我们的机器永远在线。想法几乎瞬间传播,新的运动以意想不到的方式迅速兴起和演变。历史上曾阻碍我们获取信息的摩擦正在被消除,我们对速度障碍的容忍度越来越低。

因此,我们的政治和军事机构正在发出嘎吱作响的声响。它们未能应对庞大互联网络对民族主义、地缘政治、各种不平等、恐怖主义或气候变化所产生的影响。许多大型企业机构——其中投资了数十亿英镑的储蓄——也面临类似的威胁,因为它们未能理解用户和合作伙伴正在迅速变化的期望。

The explosion in the number of connected devices is leading to fundamental change in our society and our economy. This deeper level of connection makes us all part of a complex network. It is changing the way we behave as citizens, as consumers and as workers. Connection creates big new opportunities and we have seen phenomenal growth in social networks, ride-sharing companies and cloud computing. At the same time, it creates threats that our society is ill-equipped to counter from hacking and information theft through to terrorist infrastructure. The shape of our global network is evolving rapidly and there is still much that is unknown but those that understand and can influence this development are likely to possess significant advantage. The networks we interact with on a daily basis accelerate the pace of our lives. In a networked world, having the closest and fastest connections is valuable. This creates a self-reinforcing drive towards ever greater speed. Our machines are always on. Ideas spread almost instantly and new movements grow and evolve in unexpected ways. The friction that has historically slowed our access to information is being removed and we are increasingly intolerant of barriers to speed. Consequently, our political and military institutions are creaking. They are failing to address the implications of vast connected networks for nationalism and geopolitics, inequality of every kind, terrorism or climate change. Many of the large corporate institutions in which billions of pounds of savings are invested face similar threats as they fail to comprehend the rapidly changing expectations of their users and partners.

连接起来的不仅仅是人类。数十亿个传感器正在赋予我们的计算机网络对周围世界的一种与生俱来的感知能力。互联计算机的力量开启了一个新的人工智能时代,使机器能够将感知转化为可执行的洞察力。这种集体智慧的应用将对我们的社会产生深远影响,我们必须以更快的速度吸收这些变化。未来十年将迎来自动驾驶汽车。无人机将承担现在由人类工人完成的许多角色。计算生物学将改变我们对疾病的理解。我们将合成生物学,并将其用于制造流程。还需要做更多工作来理解这一进步的后果,并限制其不那么令人满意的方面。

复杂系统的一个固有特性是,不存在永久的均衡。系统的状态在持续变化。我们不能再指望市场结构会永久持续,企业优势会持久,或者消费者的行为会可预测。相反,在网络中的优势地位,连同机构快速适应变化环境的制度能力,正成为更重要的竞争优势来源。我们经常被问及苏格兰抵押贷款投资信托对科技或新兴市场(这两个由股票指数制造商提出的无益分类)的风险敞口。当 14 亿中国消费者和企业家就在毫秒之间时,按地理区域来划分世界肯定没什么意义吧?同样,网络影响着每一家公司,而不仅仅是那些被视为“科技公司”的子集。区分哪些企业理解了网络的力量、哪些没有,这要重要得多。

It is not just humans who are being connected. Billions of sensors are giving our computer networks an innate awareness of what is going on in the world around them. The power of connected computers has ushered in a new era of Artificial Intelligence, allowing machines to turn awareness into actionable insights. The applications of such collective intelligence will have profound effects on our society and we must absorb these changes at ever faster speeds. The next ten years will bring self-driving cars. Drones will take on many roles now carried out by human workers. Computational biology will transform our understanding of disease. We will synthesise biology and use it in our manufacturing processes. More work must be done to understand the consequences of this progress and also to limit the less appealing aspects. An inherent feature of a complex system is that there is no permanent equilibrium. The state of the system is constantly changing. We can no longer expect that market structures will endure indefinitely, that corporate advantages will persist or that consumers will behave in a predictable way. Instead a position of advantage within the network becomes a more important source of competitive edge, as does the institutional ability to adapt quickly to a changing environment. We are often asked about Scottish Mortgage’s exposure to Technology or to Emerging Markets (both unhelpful groupings advanced by the manufacturers of stock market indices). When 1.4bn Chinese consumers and entrepreneurs are milliseconds away it surely makes little sense to segregate the world by geography? Similarly, networks affect every company, not just the subset that are deemed to be ‘Technology Companies’. It is far more relevant to distinguish between those that have understood network power and those that have not.

在卢旺达农村,Zipline 的一架无人机正在起飞,运送血液补给。

Launch of one of Zipline’s drones delivering blood supplies in rural Rwanda.

有用的服务。我们认为,其中几家公司的潜力目前仍只是隐约可见,距离在估值中得到体现还相差甚远。全球的监管者们正在手忙脚乱地试图理解,但除非他们掌握了这些公司市场地位中“以网络为核心”的本质,否则将很难施加影响力。

网络化社会还有许多其他影响,我们花费大量时间试图理解那些正在塑造其发展的企业家和商业。我们在 Airbnb 和 Lyft 的持仓展示了这种模式在重塑住宿和交通市场方面的力量。同样,Delivery Hero、Grubhub 和美团在食品行业也是如此。Transferwise 通过其网络匹配货币买卖双方,从而避免了资金跨境流动并产生相关费用。我们关注的大多数成功的新型企业都在利用网络效应来创造新市场或颠覆现有行业。

并非只有年轻公司才能遇到并利用互联世界带来的机遇。当成熟企业拥有领导力和远见时,它们能够取得非凡的成果。开云集团就是一个很好的例子。其子公司古驰(Gucci)在过去两年中,通过精心维护品牌形象以及运用技术与客户建立深厚联系,销售额翻了一番。反之,对于那些搞错了方向的企业,后果立竿见影,并且可能极具破坏性。

useful services. We think the potential of several such companies is still only dimly perceived and a long way from being reflected in valuations. Regulators across the globe are scrambling to understand but until they grasp the network-centric nature of these companies’ market position they will find it hard to exert influence. There are many other implications of a networked society and we spend much of our time trying to understand the entrepreneurs and businesses that are shaping its development. Our holdings in Airbnb and Lyft are demonstrating the power of this model in reconstructing the accommodation and transportation markets. So too are Delivery Hero, Grubhub and Meituan in the food industry. Transferwise matches buyers and sellers of currency through its network avoiding the need for money to cross borders and incur the associated fees. Most of the new successful businesses we look at are harnessing network effects to create new markets or disrupt existing industries. It isn’t necessary to be a young company to encounter and exploit the opportunities presented by a connected world. When established businesses have leadership and vision the results they can achieve are remarkable. Kering is a fine example. Its Gucci subsidiary has doubled sales in the past two years through careful attention to its brand and the way it uses technology to build deep connections with its customers. Conversely, for those that get it wrong, the consequences are immediate and can be hugely damaging.

翻译准则:

Inside Tencent’s WeChat Open Class Conference.

很明显,少数几家互联网公司已经理解了网络的力量。微软、Alphabet 和 Facebook 这三家总共收购并打造了 12 个拥有超过 10 亿用户的产品。腾讯和阿里巴巴也紧随其后。随着用户总数增长,这些产品对每一个用户来说都变得更有吸引力。这使得竞争对手的服务很难有立足之地。这些公司规模越大,反而变得越赚钱,而且通常增长更快。它们是网络的门户,这使它们能够建立起无数盈利且……

It is obvious that a small handful of internet companies have understood the power of networks. Microsoft, Alphabet and Facebook between them have bought and built twelve products with more than a billion users. Tencent and Alibaba are not far behind. These products become more appealing to each user as the total number of users grows. This makes rival services unlikely. The companies have become more profitable and often grown faster as they have got bigger. They are gatekeepers to networks which allows them to build any number of profitable and

复杂性上升与网络效应的影响,在我们身边无处不在。贝佐斯先生早在大多数人之前就理解了这一点。作为投资者,我们必须一边吸收并理解加速互联带来的影响,一边从中抽身,留出反思的空间。在股票市场中,我们能看到网络速度越来越快所带来的恶果,以及这给企业管理层造成的短期视野不断缩短。我们的目标依然不变:耐心地支持那些我们认为能够长期驾驭这个复杂世界的公司。

汤姆·斯莱特

The impact of greater complexity and the power of networks is all around us. Mr Bezos understood this long before most people. As investors, we must simultaneously absorb and understand the implications of accelerating connectedness whilst stepping back from it to seek space for reflection. We can see the malign consequences of ever-faster networks in our stock markets and the shortening time-horizons this inflicts on corporate management teams. Our aim remains patiently to support the companies we think can navigate this complex world over the long term. Tom Slater

经理人的核心信念

尽管基金经理们声称他们在职业生涯中花了大量时间评估企业的竞争优势,但他们却极不情愿对自己进行同样的分析。他们往往把近期的业绩表现拿来说事,以此证明自己的本事,却忽视了这类数据大多带有运气、随机性和均值回归的特征。如果这还不够,他们就会转而讨论自己高学历、勤奋工作以及优厚薪酬待遇。有时,他们还会大谈特谈投资流程中的具体操作细节,尤其强调风险控制。但很少有人关注他们的投资方法是否有独特性,或者他们自己作为经理人是否拥有某种战略优势,使得别人难以模仿。我们认为,我们应该比这做得更好。

——我们的投资决策着眼于长期。只有经过至少五年的时间,企业的竞争优势和管理层的卓越才能才会显现出来。我们想识别和扶持的正是这些特质。我们拥有公司,而不是租股票。我们不把自己看作预测经济波动或市场情绪起伏的专家。事实上,我们认为,要想在这些领域出类拔萃非常困难,因为太多市场参与者都在关注这些,而企业的真正价值所在却少人问津。同样,当 Baillie Gifford 采取长期视角时,它才更有可能为股东的利益而拥有竞争优势。我们是一家拥有 111 年历史的苏格兰合伙企业。我们用几十年、而不是一个季度来衡量自己的业务。这种稳定性或许不令人兴奋,但它确实能在这个最缺乏耐心的行业里鼓励耐心。我们只以五年以上的时间跨度来评判自己的投资业绩。说实话,要拿出足够证据证明投资能力,至少需要十年时间。

——投资管理行业并不擅长应对当今资本市场中固有的行为与情绪挑战。我们的时间框架和所有权结构有助于我们抵御这些危险。我们被新闻、数据和观点团团包围。这些信息中大部分毫无意义,但它们却催促你迅速采取行动,而这种行动通常是徒劳的。在压力时期,这种影响尤其有害。学术研究认为,大多数人厌恶金钱损失的程度,是他们对盈利享受程度的两倍。我们担心,对于基金经理来说,这个比例接近十倍。内部和外部的压力使得规避损失成了主导目标。这在投资组合的背景下是有害的。如果同等甚至更大的机会能带来(近乎)无限的收益,我们就需要愿意接受损失。

——我们对常规信息的价值深感怀疑。我们对季度盈利没什么信心,对投资银行的观点则毫无信心。我们努力屏蔽掉它们的噪音,而不是纳入其中。相比之下,我们认为这个世界提供了许多令人欣喜的机会,可以听到那些几乎不为市场所关注的观点、见解和愿景。投资世界里的内容,远非《金融时报》或《华尔街日报》所能描述。

Managers’ Core Beliefs Whilst fund managers claim to spend much of their careers assessing the competitive advantage of companies they are notoriously reluctant to perform any such analysis on themselves. The tendency is to cite recent performance as evidence of skill despite the luck, randomness and mean-reverting characteristics of most such data. If this does not suffice then attention turns to a discussion of the high educational qualifications, hard work and exotic remuneration packages that the fund manager enjoys. Sometimes the procedural details of the investment process are outlined with heavy emphasis on risk controls. Little attention is given to either the distinctiveness of the approach or the strategic advantages the manager might enjoy in order to make imitation improbable. We think we should try to do better than this. — We are long term in our investment decisions. It is only over periods of at least five years that the competitive advantages and managerial excellence of companies become apparent. It is these characteristics that we want to identify and support. We own companies rather than rent shares. We do not regard ourselves as experts in forecasting the oscillations of economies or the mood swings of markets. Indeed we think that it is hard to excel in such areas as this is where so many market participants focus and where so little of the value of companies lies. Equally Baillie Gifford is more likely to possess competitive advantages for the good of shareholders when it adopts a long-term perspective. We are a 111 year old Scottish partnership. We think about our own business over decades not quarters. Such stability may not be exciting but it does encourage patience in this most impatient of industries. We only judge our investment performance over five year plus time horizons. In truth it takes at least a decade to provide adequate evidence of investment skill. — The investment management industry is ill-equipped to deal with the behavioural and emotional challenges inherent in today’s capital markets. Our time frame and ownership structure help us to fight these dangers. We are besieged by news, data and opinion. The bulk of this information is of little significance but it implores you to rapid and usually futile action. This can be particularly damaging at times of stress. Academic research argues that most individuals dislike financial losses twice as much as they take pleasure in gains. We fear that for fund managers this relationship is close to tenfold. Internal and external pressures make the avoidance of loss dominant. This is damaging in a portfolio context. We need to be willing to accept loss if there is an equal or greater chance of (almost) unlimited gain. — We are very dubious about the value of routine information. We have little confidence in quarterly earnings and none in the views of investment banks. We try to screen out rather than incorporate their noise. In contrast we think that the world offers joyous opportunities to hear views, perspectives and visions that are barely noticed by the markets. There is more in the investment world than the Financial Times or Wall Street Journal describe.

— 我们在全球范围内选股、配置资产并进行归因分析。我们是主动型而非被动型——或者更糟的——指数增强型选股者。持仓规模反映的是潜在上涨空间及其概率(或其他因素),而不是公司及其总部的市值与地理位置组合。我们没有足够的信心认为我们的自上而下的资产配置能力足以凌驾于选股之上。我们也没有足够的信心认为我们的市场择时能力值得频繁地增加或减少杠杆。然而,我们坚信我们的投资组合应该相对集中,对股东而言,在指数边缘修修补补几乎毫无用处。我们认为这样能产生更好的投资业绩,而且确实让我们成为更坚定的公司股东。我们怀疑,根据过去(即当前市值)来选择股票,是一种旨在保护资产管理人职位安全而非为股东创造财富的政策。那些规模庞大、根基稳固的公司,内部往往自满而僵化。它们常常容易受到更富雄心、更具活力的新来者的攻击。

— 我们是成长股投资者。由于对价值投资的偏好如此普遍,以及投资者热衷于套利微小的评级差异,以至于他们很难承认当今可以找到非凡的增长率和回报率。我们特别感兴趣的是那种爆发式的增长,它往往只需要很少的固定资产甚至资金。我们认为这是“以不合理价格增长”,而非传统的“以合理价格增长”纪律。我们需要愿意为当期盈利支付高倍数,因为未来潜力和回报的规模可能如此惊人。对于那些蓬勃发展的股票,最终的估值将证明当初的估值低得可笑。而对于其他股票,我们会赔钱。

— 我们认为,我们对股东的首要职责是限制费用。无论是投资管理费(前 40 亿英镑资产收取 0.30%,之后收取 0.25%——请参见第 28 页)还是持续运营费率(截至 2019 年 3 月 31 日为 0.37%),按标准衡量都较低,但绝对金额至少是足够的。我们认为高费用的有害影响常常被低估。0.37% 和 1.5% 的持续运营费率之间的差异看似不大,但如果换个角度,将成本视为预期年化回报率的一部分,那么对比就显而易见了。如果年化回报率平均为 10%,那么这相当于每年从你的回报中拿走大约 4% 或 15% 的区别。我们也不相信绩效费。它通常会损害投资业绩。它会增加压力并缩小视野。

— We are global in stock selection, asset allocation and attribution. We are active not passive – or far worse – index plus in stock selection. Holding sizes reflect the potential upside and its probability (or otherwise) rather than the combination of the market capitalisation and geographical location of the company and its headquarters. We do not have sufficient confidence in our top-down asset allocation skills to wish to override stock selection. We do not have enough confidence in our market timing abilities to wish to add or remove gearing at frequent intervals. We do, however, have strong conviction that our portfolio should be comparatively concentrated, and that it is of little use to shareholders to tinker around the edges of indices. We think this produces better investment results and it certainly makes us more committed shareholders in companies. We suspect that selecting stocks on the basis of the past (their current market capitalisation) is a policy designed to protect the security of tenure of asset managers rather than to build the wealth of shareholders. Companies that are large and established tend to be internally complacent and inflexible. They are often vulnerable to assault by more ambitious and vibrant newcomers. — We are Growth stock investors. Such has been the preference for Value and the search to arbitrage away minor rating differentials that investors find it very hard to acknowledge the extraordinary growth rates and returns that can be found today. The growth that we are particularly interested in is of an explosive nature and often requires minimal fixed assets or indeed capital. We think of it as ‘Growth at Unreasonable Prices’ rather than the traditional discipline of ‘Growth at a Reasonable Price’. We need to be willing to pay high multiples of immediate earnings because the scale of future potential and returns can be so dramatic. On the stocks that flourish the valuation will have turned out to be derisorily low. On the others we will lose money. — We believe that it is our first duty to shareholders to limit fees. Both the investment management fee (0.30% on the first £4 billion of assets, and 0.25% thereafter – please see page 28) and ongoing charges ratio (0.37% as at 31 March 2019) are low by comparative standards but at least adequate in absolute terms. We think that the malign impact of high fees is frequently underestimated. The difference between an ongoing charges ratio of 0.37% and one of 1.5% may not appear great but if the perspective is altered to think of costs as a percentage of expected annual returns then the contrast becomes obvious. If annual returns average 10% then this is the difference between removing approximately 4% or 15% of your returns each year. Nor do we believe in a performance fee. Usually it undermines investment performance. It increases pressure and narrows perspective.

演化

我们最初在 2013 年年报中阐述了我们的核心信念,并在 2018 年对这些陈述进行了复审,以确保其仍能准确反映我们进行投资的方式。最初的表述依然成立,但我们的投资哲学不可避免地发生了演变,并且无疑将继续如此。因此,我们补充了以下内容:

——我们是乐观主义者。在一个将限制波动性和避免下行风险视为主流投资者心态的世界里,我们毫不掩饰地聚焦于企业成功的驱动因素及其影响。对于整体投资组合而言,限制波动性或许是合理的,但我们怀疑使用股票来实现这一目标是否有益。非对称回报结构(如果你对某只股票的判断正确,你的收益可能远大于判断错误时的损失)是投资股票市场的根本吸引力所在。尽管我们长期以来一直相信少数杰出公司的影响力,但即便是我们,也对市场内回报分布的狭窄程度感到惊讶。我们自己的研究显示,在过去三十年里,在任何五年期间,大约 5% 的股票至少实现了五倍回报。在更长的时间跨度内,这种幂律效应更为显著。关于美国过去九十年数据的学术研究表明,股票超额收益中超过一半来自仅仅 90 家公司。投资者承担持有市场中位数股票的风险,几乎得不到(如果有的话)任何回报。相反,正是少数杰出公司的超常影响力主导了回报结构。

Evolution We first set out our Core Beliefs in the Annual Report of 2013 and reviewed the statement of these in 2018 to ensure that it still accurately captured how we approach investment. The original still stands, but inevitably our investment philosophy has evolved and no doubt will continue to do so. We have therefore added the following: — We are optimists. In a world where limiting volatility and avoiding downside is the dominant investor mentality, we focus unashamedly on the drivers and implications of corporate success. Limiting volatility can make sense for an overall investment portfolio but we doubt the benefits of using equities to meet this objective. The asymmetric payoff structure (you can make far more if you’re right about a stock than you can lose if you’re wrong) is the fundamental attraction of investing in equity markets. Whilst we have long believed in the impact of a small number of exceptional companies, even we are surprised by how narrowly returns have been shown to extend within the market. Our own research demonstrates that in the past thirty years approximately five per cent. of stocks have returned at least five-fold in any five-year period. Over longer time horizons, this power law is even more dramatic. Academic work on the past ninety years of US data shows that over half of the excess return from equities came from just 90 companies. Investors enjoy little (if any) reward for taking the risk of owning the median stock in the market. Instead it is the outsized impact of a small number of exceptional companies that dominate the payoff structure.

——在这一背景下,我们对核心任务的定义变得更加明确:找到那些有足够机会能带来此类超高回报的公司,并在不受干扰的情况下长期持有它们,使回报能够归于我们的股东。我们之前提到,我们的投资期限至少是五年。而实际上,对于那些我们信心始终坚定、且与市场看法明显不同的企业,我们持有的时间要长得多。今天,我们十大重仓股中有九只已持有超过五年,其中三只已持有超过十年。

——尽管上市股票市场目前仍是我们投资的主要方向,但资本市场的性质已经发生变化,我们对异常回报企业的搜寻也随之调整。我们最成功的一些被投资公司,受益于(实际上是创造了)新的增长模式,其融资需求比以往任何时候都大幅降低。在线分销渠道的接入,使突破性企业的潜在市场规模扩大了整整一个数量级。利用第三方基础设施的能力,大幅降低了增长所需的资本密集度。这使得新公司对外部融资的依赖减少。因此,这些公司的董事会不再由急于兑现收益的早期金融投资者主导,它们也选择更长时间保持私有状态。它们对股东精挑细选,也不愿承担上市地位带来的负担。

——我们决心拥有全球最有前景的成长型公司。为了保持我们的机会来源,我们已经将业务扩展至私募市场。这几乎不影响我们的投资流程。对于拥有永久性资本的基金来说,能获得持仓每日波动的报价,往往更多是干扰而非优势。我们专注于公司的基本面,对一家公司是私有还是上市状态越来越不关心。由于接触最有前景的私有公司依赖于关系和声誉,我们的任务变得更加重要——因为我们的股东很难直接进行这类投资。我们的规模和低成本的承诺,使得我们可以在不改变收费结构的情况下做到这一点。

——进行这些投资时,我们为实体经济提供了更多一级资本,直接为未来的经济增长投资提供资金。上市股票市场在提供此类投资资本方面的作用已经减弱。持股期限不断缩短、围绕新闻的疯狂投机已成为常态。更隐蔽的问题是,对立即回报的渴求,迫使公司将其现金流用于向股东分红,而不是投资于未来。那些以最大化股价为激励的职业管理层也乐于迎合,导致整个市场中用于研发或资本支出的现金流比例不断下降。在一个经历快速变化的世界里,这类投资比以往任何时候都更加需要。我们在公开市场上的持仓,主要集中在那些所有权或治理结构允许其无视此类压力的公司上。

— In this context we have defined our core task more narrowly: to identify companies that have sufficient opportunity to deliver such outlying returns and to own them for long enough without interference so that the return accrues to our shareholders. We previously noted our investment time horizon to be at least five years. In practice, for businesses where our conviction has remained steadfast and our difference from the market view is clear, we have held the shares for far longer. Today nine of our top ten listed holdings have been held for more than five years and three have been held for more than ten. — Whilst listed equity markets currently remain the principle focus of our investments, the nature of capital markets has changed and our search for outliers has moved with it. Some of our most successful investee companies have benefited from (and indeed created) new growth models with dramatically lower financing requirements than has been the case historically. Access to online distribution has grown the addressable market for breakthrough businesses by an order of magnitude. The ability to harness third party infrastructure has drastically reduced the capital intensity of growth. This has made new companies less dependent on external financing. As a consequence, their boardrooms are not dominated by early financial investors looking to realise their gains and these companies are remaining private longer. They are being selective about their shareholders and they are reluctant to accept the burdens that accompany public status. — We are determined to own the most promising Growth companies in the world. To maintain our opportunity set we have expanded our operations in private markets. This has little impact on our investment process. Access to fluctuating daily quotations for our holdings is more often a distraction than an advantage for a fund with permanent capital. We are preoccupied with company fundamentals and increasingly indifferent to a company’s private or public status. As access to the most promising private companies is dependent on relationships and reputation our task becomes more important, as it is much harder for our shareholders to invest directly. Our scale and commitment to low costs allows us to do this without changing our fee structure. — As we make these investments we are providing more primary capital to businesses and directly funding investment in future economic growth. The role of public equity markets in providing such investment capital has diminished. Declining holding periods and frenzied speculation around newsflow is the norm. More insidiously, the demand for immediate returns pressures companies to pay out their cashflows to shareholders rather than investing in their future. Professional management teams incentivised to maximise share prices have been happy to oblige, resulting in a declining proportion of cash flow being devoted to research and development or capital expenditure across the market. Such investments are needed more than ever in a world that is experiencing rapid change. Our holdings in public markets are heavily focused on companies whose ownership or management structure allows them to ignore such demands.

——尽管我们在最初的声明中对常规信息的价值表示了怀疑,但我们并没有明确指出更实用的建议来自何处,也没有表明我们应在确保其存在方面发挥自己的作用。你们中有些人可能参加过我们赞助的图书节,或读过入围贝利·吉福德非小说类奖的候选书目。我们投入资金支持有趣的作者,并试图用他们的见解来丰富我们的投资思维。我们与学者和大学建立了合作关系。我们资助了一些研究,希望这些研究能为我们对公司的长期思考提供依据。与此同时,我们的时间跨度正在催生一种与我们投资的那些管理团队之间的新型关系。他们发现季度更新信息无休止的循环几乎毫无价值或趣味。他们乐于就业务的长期发展进行频率更低、深度更高的讨论。倾听那些缔造了如此杰出成功的经济特许权的企业家和梦想家的想法,对我们的投资方法而言是极其宝贵的输入。

——反过来,这也在挑战我们长期以来的信念,即市场上不存在获取信息优势的机会。在一个所谓的投资者主要沉迷于“季度数据的细节”的世界里,这种输入在很大程度上被忽视了。例如,我们最初在 2012 年投资了当时还是私营公司的阿里巴巴。通过我们耐心的持有和持续的支持,我们赢得了与该公司高级管理层交谈的机会。我们相信中国消费经济的增长是全球经济中的一股变革力量,而没有人比他们更能帮助我们理解其影响。

——与管理层对话是一种有价值的输入,但这种关系是双向的。投资管理行业已将其在公司治理中的大部分角色拱手让给了激进投资者的既得利益。我们必须做得更好。确保强健的治理并就在重要事项与我们的持股公司进行接触是我们的责任。不仅如此,如果我们要被被投资公司视为有吸引力的股东,如果我们要为您实现最大的回报,这一点至关重要。

汤姆·斯莱特和詹姆斯·安德森

联席投资组合经理

— Whilst we expressed our scepticism of the value of routine information in our original document, we didn’t articulate where more useful counsel might lie or suggest that we ought to play our part in ensuring its existence. Some of you may have attended the book festivals we sponsor or read some of the shortlisted titles for the Baillie Gifford Prize for Non-Fiction. We have invested in supporting interesting authors and sought to enhance our investment thinking with their insight. We have built relationships with academics and universities. We are funding research which we hope will inform our long run thinking on companies. At the same time, our time horizon is facilitating a different type of relationship with the management teams with whom we invest. They find little of value or interest in the endless cycle of quarterly updates. They delight in having less frequent and more in-depth discussion about the longer-term development of their business. Getting to listen to the entrepreneurs and visionaries that have built some of these outstandingly successful franchises is a hugely valuable input to our investment approach. — In turn, this is challenging us to re-evaluate our long-held belief that there is no opportunity for informational advantage in markets. Such inputs seem largely neglected in a world where ‘colour on the quarter’s numbers’ is the main preoccupation of so-called investors. For instance, we first invested in Alibaba back in 2012 as a private company. Through our patient ownership and ongoing support, we have earned the opportunity to speak with the company’s senior management. We believe the growth of the Chinese consumer economy is a transformational force in the global economy and there is no one better placed to help us understand its implications. — Dialogue with management is a valuable input but the relationship extends in both directions. The investment management industry has ceded much of its role in the governance of companies to the vested interests of activist investors. We must do better. Ensuring strong governance and engaging with our holdings on matters of substance is our responsibility. More than that, it is essential if we are to be seen as attractive shareholders by our investee companies and if we are to maximise the returns we can generate on your behalf. Tom Slater and James Anderson Joint Portfolio Managers