苏格兰抵押投资信托 — 经理人回顾,截至2021年3月31日年报(詹姆斯·安德森与汤姆·斯莱特)

2021 · report · 原文约 6427 词
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管理层回顾

我们着眼于长期。我们不认为任何单一年度的回报率能对投资策略的优劣提供太多信息。评估需要远为更长的时间跨度。我们既会告诫大家不要因过去十二个月的业绩而沾沾自喜,也会建议大家在亏损年份过后不必沮丧。为了创造长期价值,我们寻找那些追求重大机遇、投资于回报不确定项目的公司。它们的股东需要保持定力、着眼长远,并提供深思熟虑的持续支持。我们力求成为这样的股东之一。驱动基础财富创造的是我们持股公司企业家们的成就。过去十二个月为长期投资者提供了一些教训。在经济和社会如此艰难的时期,股票市场的强劲表现恰恰凸显了经济预测与股价之间的脆弱联系。即便有人相信,花时间和精力去预测全球经济这样一个复杂系统的输出结果是值得的,无论如何也应当谨慎地将这种预测与个股或整个股票市场的价格联系起来。相反,在通信、计算、机器学习、能源生成与存储、基因测序和合成生物学等领域,存在着许多相当可预测的趋势,随着时间推移而不断复利,可能产生巨大影响。让我们得以走出这场危机的疫苗研发,仅仅是其中一个例子。

Managers’ Review We are focused on the long term. We do not believe that our returns in any given year convey much information about the strength or otherwise of our investment approach. Far longer periods are required to make such an assessment. We would caution against elation after the past twelve months just as we would counsel against misery following unprofitable years. To create long term value, we seek companies pursuing big opportunities and investing in projects with uncertain payoffs. Their shareholders will need to hold their nerve, take the long view and offer thoughtful ongoing support. We aim to be one of those shareholders. It is the accomplishments of the entrepreneurs running our holdings that drive underlying wealth creation. The past twelve months have offered some lessons for the long-term investor. The strength of stock markets in a period of such economic and social hardship highlights the tenuous link between economic predictions and share prices. Even if one believes that the time and effort spent predicting the outputs of a complex system such as the global economy are worthwhile, one ought in any case to be cautious about linking that to the prices for individual securities or for stock markets as a whole. Conversely, there are many quite predictable trends in communications, computation, machine learning, energy generation and storage, gene sequencing and synthetic biology that, as they compound over time, can have a huge impact. The vaccine developments that are allowing us to emerge from this crisis are just one example.

Nuro 的自动驾驶汽车应该能降低家庭配送的成本。

Nuro’s autonomous vehicles should drive down the cost of home delivery.

少数大赢家会对投资收益产生巨大影响。特斯拉今年对投资组合贡献巨大,这并非异常现象,而是股市回报结构可预见的必然结果。你无需涉足投资领域就能理解这种结果。另一个例子大家再熟悉不过:新冠病毒的传播。你患上常见小病的概率年年变化不大,但病毒就不同了:越多人感染,就有越多人会得病。它呈非线性增长,能迅速达到传染领域之外的人难以想象的流行程度。大多数股票价格每年变化也不大,但那些异类股票的增长逻辑与病毒传播背后的数学原理如出一辙。成功往往带来更多成功,经济优势的累积高度不平等。大多数金融理论家忽视这一令人不安的事实,但我们的投资方法正是为了捕捉这类公司的超常影响力。

疫情加速了我们社会中已发生的变革。这让那些信奉均值回归理念的人面临尤其艰难的时期。我们希望未来一年能回归常态,但“常态”并不代表一切会回到疫情前的样子。人类本性的基本信条不会改变,但我们工作、消费和社交的方式却会变。过去一年的封锁限制引发了对历史习惯和习俗的重新评估,许多将被取代。这为企业家创造了机会,改变了供应链,推动了对新产品和新服务的需求。

科学家们一段时间以来已对全球大流行的可能性发出过明确警告,但这些警告并未推动必要的准备工作。对气候变化类似的科学警告所表现出的冷漠反应,现在该受到质疑了。我们希望机构和政府能吸取教训,同时也能从企业界在带领我们走出疫情过程中展现的领导力中汲取灵感。与疫苗一样,脱碳也是如此;特斯拉通过应对脱碳需求创造的价值,迫使充满敌意的投资界重新考虑其立场。特斯拉已成为全球最大的公司之一,其高评价产品不断改进,大规模制造能力也在提升。其他公司现在纷纷效仿,历史告诉我们,随之而来的更慷慨的融资环境是取得进一步进展的先决条件。

在这一年中,我们卖出了大约 80% 的特斯拉股票,努力维持适当的分散化投资,并专注于长期回报潜力。它仍是我们的一大持仓。市场认为特斯拉在竞争中获得的领先地位,让我们相信它可能享有长期的比较优势。如果它能实现人工智能能力的潜力,并让车队基本实现自动驾驶,那么这一优势将会更大。

我们专注于寻找其他将构建后碳经济的公司。今年我们新增了对 Northvolt 的持仓,这家公司由一位前特斯拉工程师领导,目标是成为欧洲最大的电动汽车电池供应商。面对强劲需求,它正在大力投资。我们还投资了 ChargePoint,这是全球最大的电动汽车充电网络之一。我们给电动汽车充电的方式不会与汽油车的模式相同。相反,家庭、工作场所和停车场的停车位将提供能源。软件将在管理这一基础设施中发挥关键作用。

更广泛的交通和物流领域带来了许多令人兴奋的投资机会。我们已经习惯了有更多商品直接送到家中。随着规模扩大,公司正在打造更快、更高效地为我们服务的能力,提供快速增长的产品和服务选择。中国的美团和东南亚的 Delivery Hero 现在拥有足够的订单频率和配送基础设施,能够从熟食拓展到生鲜和便利品类。Doordash 正在美国做类似的事情。与此同时,我们购买了 Ocado 和 GoPuff 的股份。Ocado 的食品杂货业务在英国表现强劲且盈利,全球各地的杂货商对其实施其技术的兴趣日益浓厚。GoPuff 试图通过已被证明在美国大学校园中广受欢迎的配送服务来复制传统便利店,并正在向更普遍的场景扩展。

在我们的投资视野内,这些公司很可能开始从人工配送过渡到机器人配送。Zipline 在撒哈拉以南非洲地区配送医疗用品的同时,完善了其自主固定翼飞机的性能。它现在正在美国推出,并配送更广泛的产品。与此同时,我们新增了对 Nuro 的投资,该公司正在开发用于“最后一英里”配送的地面自主配送车辆,这应有助于进一步降低家庭配送成本。

A small number of big winners have a dramatic impact on investment returns. It is not an anomaly that Tesla has contributed so much to the portfolio this year. It is a predictable consequence of the structure of stock market returns. You no longer need to inhabit the arcane world of investment to understand such results. Another example is all too familiar: the spread of Covid-19. The likelihood that you will suffer from the usual human ailments doesn’t change much from year to year. That is not true for a virus: the more people who have it, the more will get it. It scales in a non-linear way. It can quickly achieve a prevalence that is unfathomable to those outside the world of infectious disease. Most stock prices don’t change much from year to year either but the outliers grow with the same underlying maths as viral spread. Success often begets success and economic advantage accrues highly unequally. Most financial theorists ignore this inconvenient fact, but our approach is designed to capture the outsized impact of such companies. Changes that were already underway in our society have been accelerated by the impact of Covid-19. This makes it an especially challenging time for those that embrace the concept of mean reversion. We hope we can look forward to normality returning in the year ahead, but ‘normality’ does not mean that things will return to the way they were before the pandemic struck. Whilst the basic tenets of human nature are unchanging, the ways in which we work, consume and socialise are not. Lockdown restrictions over the past year have triggered a reappraisal of historical habits and rituals and many will be superseded. This creates opportunities for entrepreneurs; it changes supply chains and drives demand for new products and services. Scientists had been clear about the potential for a global pandemic for some time, but their warnings had not prompted the necessary preparation. The apathetic response to similar scientific warnings about climate change ought now to be questioned. While we hope that lessons will be learned by our institutions and governments, we can also take inspiration from the leadership that the corporate sector has shown in delivering us from Covid. As with vaccines, so with decarbonisation; the value that Tesla has created by addressing the need to decarbonise has forced a hostile investment community to reconsider its position. Tesla has become one of the world’s largest companies as its highly-rated products have continued to improve, along with its ability to manufacture them at scale. Other companies are now following, and history tells us that the more generous funding environment that has ensued is a prerequisite for further progress. Over the course of the year we sold around 80% of our Tesla shares as we strived to maintain appropriate diversification and to focus on the long term return potential. It remains a large holding. The head start it has on competitors leads us to believe that it could enjoy a long period of comparative advantage. If it can realise the potential of its AI capabilities and make its fleet largely autonomous, then this advantage will be greater still. We are focused on finding other companies that will build the post-carbon economy. This year we took a new holding in Northvolt, a company led by a former Tesla engineer, which is aiming to become Europe’s largest supplier of batteries for electric vehicles. It is investing heavily in the face of strong demand. We also took a holding in ChargePoint, which is one of the world’s largest electric vehicle charging networks. The way in which we will charge our electric vehicles will not resemble the model we used for gasoline cars. Instead, parking spaces at home, in the workplace and in parking lots will provide energy. Software will play a critical role in managing this infrastructure. The broader field of transport and logistics is throwing up a number of exciting investments. We have grown accustomed to having more products delivered to us at home. With scale, companies are building out the capabilities to serve us faster and more efficiently with a rapidly growing selection of products and services. Meituan in China and Delivery Hero in South East Asia now have the order frequency and distribution infrastructure to move beyond prepared food and into grocery and convenience offerings. Doordash, is doing something similar in the US. Meanwhile, we have purchased holdings in Ocado and GoPuff. Ocado’s grocery offering is performing strongly and profitably in the UK and there is increasing interest from grocers around the world in implementing its technology. GoPuff is seeking to replicate the traditional convenience store with a delivery offering which has proved popular on US university campuses and is expanding into a more general setting. Within our investment horizon, it is likely that these companies will start transitioning from human to robot delivery. Zipline has refined the performance of its autonomous fixed-wing aircraft while delivering medical supplies in sub-Saharan Africa. It is now launching in the US and delivering a broader range of products. Meanwhile we have taken a new holding in Nuro which is developing ground-based autonomous delivery vehicles for last mile delivery which should help to further reduce the cost of home delivery.

Lilium 正在开发一款可容纳六名乘客的电动垂直起降喷气机。

Lilium is developing an electric vertical take-off jet with capacity for six passengers.

从货物运输到人员运输:今年,我们持股的两家飞行出租车公司 Lilium 和 Joby 都利用融资环境宽松的时机,走上了上市之路。要获得载客认证需要大量资金,因此大额融资至关重要。我们怀疑,在它们发展的现阶段,通过公开上市来获得长期支持并非合适的结构。

我们中许多人都对 SpaceX 的成就赞叹不已——它提高了可重复使用火箭的发射频率,并首次用商业制造的飞行器将宇航员送入轨道。SpaceX 开创了一个发射成本大幅降低的新时代,这正在激发创新和实验。卫星通信将是首批应用方向之一,但未来还会有更多应用。我们继续增持了 SpaceX 的股份。

我们还首次建仓了一家规模较小的火箭公司 Relativity Space,该公司旨在通过使用 3D 打印火箭来降低小型载荷的发射成本。

回到地球上,我们认为将现代技术应用于医疗保健,是未来十年最令人兴奋的投资机会之一。我们新建仓了 Moderna,这家公司研发并生产基于 RNA 的疗法。它凭借为新冠病毒开发的 RNA 疫苗而家喻户晓,但这项技术的潜力远不止于此。Moderna 有点像一家软件公司:它编写 RNA 代码来编程人类细胞,并因此在其商业模式中拥有了可扩展性。在新冠病毒上的成功有助于降低其疫苗管线中其他药物的风险。该公司正寻求应对更广泛的疾病领域,而其从临床阶段公司向商业阶段公司的转型,也提高了成功的概率。

From transporting goods to transporting people: in the course of the year both of our flying taxi holdings, Lilium and Joby, took advantage of the buoyant funding environment to embark on a course to the public markets. Substantial capital is required for certification to carry passengers, so large rounds of funding are important. We are sceptical that the accompanying public listing is the right structure to provide long-term support for these companies at this stage of their development. Many of us have marvelled at SpaceX’s achievements as it has increased its pace of reusable rocket launches and sent the first astronauts to orbit in a commercially-built craft. SpaceX has ushered in a new era of dramatically lower launch costs which is spurring innovation and experimentation. Satellite communication will be one of the first applications but many more are likely to follow. We have continued to build up our holding in SpaceX. We have also initiated a new position in a smaller rocket company, Relativity Space, which is aiming to reduce launch costs for smaller payloads using 3D-printed rockets. Back on earth, we think the application of modern technology to healthcare offers some of the most exciting investment opportunities for the next ten years. We took a new holding in Moderna, which develops and produces RNA-based therapies. It became a household name through the success of its RNA vaccine for Covid-19, but the technology’s potential is far wider. Moderna bears resemblance to a software company. It writes RNA code to programme human cells and enjoys an attendant scalability in its business model. Its success with coronavirus helps to de-risk other drugs in its vaccine pipeline. The company is seeking to address a much broader swathe of diseases and its transition from a clinical to a commercial-stage company improves the odds of success.

SpaceX 星舰飞船。这家公司开创了发射成本低廉的新纪元,这正激发着创新和实验。

SpaceX Starship. The company has ushered in a new era of low launch costs which is spurring innovation and experimentation.

Recursion 和 Tempus 正在更直接地运用现有 IT 技术的前沿成果。Recursion 正构建一种由机器学习和实验生物学驱动的新药发现模式,其规模前所未有。它已将科学家在实验室台前的工作自动化,每周能进行数百万次实验。它在人类细胞中针对多种不同疾病状态测试一个庞大的化合物库,并利用机器学习处理输出结果。这已在转化为新的疗法。Tempus 正在对癌症患者的肿瘤进行基因测序,并将这些遗传信息与医疗健康记录匹配,从而创建一个庞大且精准的医疗数据仓库。它代表医生将机器学习应用于这些数据,根据患者个体情况确定最有可能成功的疗法。这种方法有潜力改变癌症的治疗方式。

Recursion and Tempus are applying the cutting edge of existing IT more directly. Recursion is building a new model for drug discovery driven by machine learning and experimental biology at an unprecedented scale. It has automated the role of the scientist at the laboratory bench and is able to do millions of experiments per week. It is testing a huge library of compounds on many different disease states in human cells and using machine learning to process the output. This is already translating into new therapies. Tempus is sequencing the tumours of cancer patients and matching that genetic information to medical health records, creating a vast repository of accurate healthcare data. It is applying machine learning to this data on behalf of physicians to determine the therapies that are most likely to be successful for patients, based on individual circumstances. This approach has the potential to transform how cancer is treated.

新兴市场。不那么令人鼓舞的是,我们持有的蚂蚁国际(Ant International)私有股份原计划的 IPO,因监管干预而被取消。蚂蚁及其母公司阿里巴巴,与监管机构有着一段时而动荡但最终关系良好的漫长历史,我们预计他们在未来几个月内将化解这些紧张局势。

emerging. Less encouragingly, the planned IPO of our private holding in Ant International was pulled as a result of regulatory intervention. Ant and its parent, Alibaba, have a long history of occasionally tumultuous but eventually good relations with regulators and we expect that they will defuse these tensions over the months ahead.

该信托对中国市场的敞口在年内有所扩大。我们最大的持仓是腾讯,它成功应对了复杂的监管环境,核心业务也执行良好。此外,其管理团队如今应被视为全球最杰出的投资者之一。过去十年间,他们利用自身现金流构建了一个上市及非上市投资组合,规模接近 2000 亿美元。中国目前在大规模创新方面的速度已超越我们在世界其他地区所能找到的任何例子。拼多多成立于 2015 年,目前已凭借超过 7.5 亿用户,在在线商务领域反超阿里巴巴的用户规模。与此同时,全球估值最高的非上市初创公司字节跳动,在成立不到十年内就主导了中国在线广告格局。我们在年内还增持了大部分中国持仓,并在发现新的突破性公司时建立了新的头寸。

The Trust’s exposure to China grew over the course of the year. Our largest holding, Tencent, has navigated a difficult regulatory backdrop and is executing well in its core business. In addition, its management team ought now to be considered some of the world’s greatest investors. Over the past decade they’ve used their cashflows to build a portfolio of both public and private investments worth close to U$200bn. The pace of innovation at scale in China now exceeds anything we can find in the rest of the world. Pinduoduo was founded in 2015 and has already overtaken Alibaba’s audience size in online commerce with more than 750m users. Meanwhile, the world’s most valuable private startup, ByteDance, dominates China’s online advertising landscape less than a decade after its founding. We added to most of our Chinese positions through the course of the year as well as taking new holdings when we have seen new breakthrough companies

投资组合中的资本竞争一直很激烈,而且现在依然如此。不断更新迭代的进程正在为众多行业和国家创造新的增长机会。我们得以将大型在线网络业务产生的收益,重新投资到那些致力于应对人类在医疗保健和脱碳领域最重大挑战的公司。当大规模且不断演变的机遇集合,与具有企业家精神的公司以及坚定不移的长期视野相结合时,卓越成长型企业的涌现条件便已成熟。

The competition for capital in the portfolio has been, and remains, intense. A process of renewal and change is creating new growth opportunities across a wide range of industries and countries. We have been able to reinvest the proceeds from the big online network businesses into companies that are tackling some of humanity’s biggest challenges in healthcare and decarbonisation. When large and evolving opportunity sets are matched with entrepreneurial companies and a determinedly long-term outlook, the conditions are ripe for exceptional growth businesses to emerge.

我们卖掉了持有的 Facebook 和 Alphabet(谷歌母公司)的全部股份,同时减持了亚马逊。这些公司现金流极其充沛,增长速度也极为惊人。对我们而言,现在的问题是它们未来如何配置资源,以及能否在如此庞大的规模下保持增长的可信度。我们认为亚马逊依然拥有最广阔的发展机会,但我们担心杰夫·贝佐斯卸任 CEO 可能会降低公司进行大胆实验的意愿。

We sold out of our holdings in Facebook and Alphabet (the parent company of Google) as well as making reductions to Amazon. These companies generate prodigious cashflows and have grown at a remarkable rate. For us, the questions now are around how they deploy their resources in the future and retain their growth credentials at vast scale. We think Amazon still enjoys the broadest set of opportunities, but we are wary that Jeff Bezos stepping back from the CEO role may reduce the company’s appetite for bold experiments.

Tom Slater

Tom Slater

经理考评

经过多年温和的评价,或许在这份第二十二版、也是最终版的报告中,可以直言不讳了。这二十年来,我误解和误判了许多事情,但一个越来越强烈的信念是:我最大的失败在于不够激进。直说吧:传统投资管理行业已经无可挽回地崩溃了。它要求的远不止《爱丽丝梦游仙境》中那句经典的“早餐前想六件不可能的事”。

Managers’ Review After many years of anodyne reviews perhaps some bluntness is permissible in this final and twenty second version. There’s much that I have misunderstood and misjudged over the two decades but my ever-growing conviction is that my greatest failing has been to be insufficiently radical. To be blunt: the world of conventional investment management is irretrievably broken. It demands far in excess of the canonical ‘six impossible things before breakfast’ that Alice in Wonderland propounds.

一些争议

但让我先试着阐述我所相信的东西。希望不言自明的是,我的继任者应该对在未来几十年继续相信这些说法持谨慎态度。随着世界的变化,我们也应该随之改变。事实上,这是一个恰当的起点。投资世界在 1980 年代中期发生了深刻的变化。它与本杰明·格雷厄姆——价值投资的使徒、沃伦·巴菲特向其致敬、媒体永远追捧的——所描述的经典世界之间的相似程度,就像爱丽丝的兔子洞对 19 世纪末现实的描述那样微乎其微。为了说明这种变化——在格雷厄姆的定义中,成长型股票是能够在一个十年内盈利翻倍的股票——让我们看一些更近期的数据:

年份

1997 年

Some Contentions But let me start by trying to set out what I do believe. Hopefully it doesn’t need saying that my successors should be suspicious of continuing to believe in these contentions for the next decades. As the world changes so should we. Indeed this is an appropriate point of departure. The investment world changed profoundly in the mid 1980’s. It resembles that most famously described by Ben Graham, the apostle of value investing, paid homage to by Warren Buffett and perpetually embraced by the media, as little as Alice’s rabbit hole described the reality of the late 19th century. To illustrate the change from the world in which a growth stock was defined by Graham as one able to double earnings in a single decade let’s look at some more recent figures: Year 1997

0.15

0.15

1998

1998

0.61

0.61

1999

1999

1.6

1.6

2000

2001

2000 2001

2.8

3.1

2.8 3.1

2002

2002

3.9

3.9

2003

2003

5.3

5.3

2004

2004

6.9

6.9

2005

2005

8.5

8.5

2006

2006

2007

2007

2008

2008

2009

2009

2010

2010

2011

2011

2012

2012

2013

2013

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$bn

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我敢肯定,很多人一眼就能认出这些数字是亚马逊的年度营收。实际数字甚至比这还要保守,因为第三方履约业务的会计处理方式非常审慎。但即便如此,我们仍然实现了超过二十年、年复合增长率高达 41% 的惊人成绩。对于像格雷厄姆那样更看重净利润的人,2020 年亚马逊的自由现金流达到了 310 亿美元。自数字技术崛起以来,这种极速增长且规模回报不断提升的模式变得越来越明显,微软就是第一个范例(这家公司上市 35 年后仍在增长)。

投资就存在于这些极端情况中。尽管 CFA 考试向那些年轻无知的人灌输了一套理论,但你不能像沿着经典钟形曲线一样,为自己的投资组合选择一个风险与回报的水平,因为这既没有接受世界的深层不确定性,也没有承认回报的偏斜是如此极端——寻找那些可能实现极端且复合式成功的公司特征,才是投资的核心。然而,在平庸的公司中寻找短期小机会,这种诱惑一直存在。必须抵制它。这需要信念。股价回撤将定期出现,而且幅度剧烈。40% 的下跌很常见。那些看起来像是从左上角到右下角无情上升的股价图表,从来都不像事后看起来那样平滑和容易。

那么,我们如何识别这些具有非凡潜力的股票?我们如何获得信念,让复利发挥它的魔力?在杰夫·贝佐斯卸任 CEO 之际,让我们回顾一下我们当初发现了什么,我们是如何坚持的,以及我们为股东们做错了什么。伟大投资故事中最可能反复出现的共同因素是:公司应该拥有无限的增长机会,并且它们应该努力不去定义或限定这些机会的时间;公司的初始领导者应该像创始人一样思考(几乎总是创始人本人),并且拥有独特的商业哲学——这几乎总是源于独立推敲的“第一性原理”。现在,我认为所有这些特征在亚马逊创立之初就都可以识别出来。阅读 1997 年的第一封股东信,你就会知道这是一个雄心勃勃、耐心十足的、由一颗非常特别的头脑创造的公司。坦率地说,我们未能认识到这一点,是因为我们自身的局限性,而不是因为缺乏线索。我们过于关注市场波动,过于专注于短期业绩和对下跌的恐惧这一糟糕组合,以至于无法成为坚定的所有者。到了 2005-2006 年,我们作为投资者稍微好了一些,能够认识到部分潜力,并且能够承受更多的攻击和伤害。这样的攻击和伤害很多:亚马逊的股价在 2006 年从高点下跌了 46%。我习惯了在客户会议上听到同行们宣称亚马逊是他们最喜欢的做空标的。他们尤其不喜欢两个项目的成本——Prime 会员和亚马逊弹性计算云。后者后来成为了 AWS。我们逐渐学习和理解了。但是,我们对于当持股比例接近资产的 10% 时就反复减持亚马逊的意愿,应该表示歉意。那是一种误导。直到最近几个月,我们的热情才有所减退。亚马逊现在被认为是一个好标的,安全且可接受。它不再有创始人 CEO。我们担心,用贝佐斯特有的说法,西雅图已经不再是“第一天”了,尽管前方的路依然漫长且有利可图。

I’m sure that many of you will recognise these numbers as the annual revenues of Amazon. They rather understate progress as the accounting for third party fulfilment is conservative. But we still have a compound growth rate of 41% per annum for over two decades. For those, like Graham, who prefer the bottom line then 2020 produced $31bn in free cash flow. This pattern of sustained growth at extreme pace and with increasing returns to scale has become more and more evident since the emergence of digital technologies as first exemplified by Microsoft (still growing after 35 years as a public company). It is in these extremes that investing resides. Despite what the CFA foists on the young and innocent you cannot choose a level of risk and return along a classic bell-curve to suit your portfolio because that is neither accepting the deep uncertainty of the world nor acknowledging that the skew of returns is so extreme that it is the search for companies with the characteristics that might enable extreme and compounding success that is central to investing. But distraction through seeking minor opportunities in banal companies over short periods is the perennial temptation. It must be resisted. This requires conviction. The share price drawdowns will be regular and severe. 40% is common. The stock charts that look like remorseless bottom left to top right graphs are never as smooth and easy as they subsequently appear.* So how do we identify these stocks with extraordinary potential? How do we acquire the conviction to allow the compounding to work its magic? As Jeff Bezos steps down as CEO let’s look back at what we spotted, how we endured and what we failed to do for shareholders. The common factors that are most likely to recur in the narratives of great investments are that the company should have open-ended growth opportunities that they should work hard never to define or time, that it has initial leadership that thinks like a founder (and almost always is one) and that has a distinctive philosophy of business – almost always from independently thought through first principles. Now, I think that all these traits were identifiable in Amazon from the start. To read the initial shareholder letter of 1997 was to know that this was the ambitious, patient creation of a very special mind. To be frank our failure to recognise this was because of our own limitations not an absence of clues. We were simply too aware of market movements and too preoccupied with the terrible combination of short-term performance and fear of downside to be able to be committed owners. By 2005–6 we were less bad investors and could recognise some of the potential and endure more of the slings and arrows. Of those there were plenty: the share price fell 46% from peak to trough in 2006. I became used to peers at client conferences declaring Amazon their favourite short. They particularly disliked the costs of two projects – Prime and Amazon Elastic Compute. The latter became AWS. Gradually we learnt and understood. But we should apologise for our willingness to trim Amazon back repeatedly when our holding size approached 10% of assets. That was misguided. Only in recent months has our enthusiasm waned. Amazon is now seen as good value, safe and acceptable. It no longer has a founder CEO. We fear that in his inimitable terms it is no longer Day 1 in Seattle though the road ahead is still long and profitable.

时间框架、概率与根本性不确定性

痴迷于长期决策的理由多到数不胜数,在这里说不完。但有一个衍生角度显得格外重要,却又常被忽视。有效市场理论的内在逻辑是,所有可得信息都已……

Time Frames, Likelihoods and Radical Uncertainty The litany of reasons to be obsessed with long-term decision making is too long to describe here. But there’s an offshoot of it that seems unusually important yet neglected. It is inherent to the notion of efficient markets that all available information is

  • 极端股市表现者,第一部分:做好准备迎接下跌;2020 年 7 月 21 日;亚利桑那州立大学亨德里克·贝塞宾德教授。

这篇论文研究了自 1950 年以来的七个十年中,每个十年里美国上市普通股中表现最佳的十年期回报。研究表明,即使是回报最高的公司,其股价在通往顶尖十年回报的道路上也经历了显著的下跌。在按十年回报排名前 100 的公司中,这些下跌在十年内平均持续 10 个月,平均跌幅为 32.5%。对于前 200 名公司,平均跌幅增加到了 50%。

  • Extreme Stock Market Performers, Part I: Expect Some Drawdowns; 21 July 2020; Professor Hendrik Bessembinder of Arizona State University.

This paper studies the most successful decade-length returns for publicly-listed U.S. common stocks during each of the seven decades since 1950. It shows that even for the most highly-returning companies, share prices experienced significant draw-downs on their path to the top decade returns. For the top 100 companies by their decade returns, the draw-downs lasted an average of 10 months during that decade, with an average loss of 32.5%. For the top 200 companies, the average loss increased to 50%.

已嵌入股价中。只有新信息才重要。这一观点被用来为财报发布和宏观经济头条新闻近乎情色的吸引力辩护。反过来,短期财务激励的力量又强化了这一点。到目前为止,这是一种标准批评。我们认同它,但有一个转折。如果你相信所有信息都已反映在股价中,同时又认为短期投资结果才重要,这就会留下思维真空。为解读未来而寻找明显理由变得不再必要。如果这听起来抽象,其实并非如此。让我们以特斯拉为例来说明这个谜题。七年前我们首次投资该公司时,我们认为,或者更确切地说,观察到,电池性能的提升规律和速度,以及电动汽车制造中的学习曲线,在实践中已经清晰可见,并且在学术研究中也有充分阐述。自那以后,提升速度和对数据相关信息的信心水平都持续上升。这使得电动汽车在某个时间点将比内燃机汽车更好、更便宜——暂且抛开环境问题不谈——变得几乎像投资领域所能允许的那样不可避免。这只是当一个 15% 以上的改进率遇到一个 2-3% 的蜗牛速度时会发生的事情。

由于特斯拉是唯一重要的西方玩家,我们的投资决策几乎不需要什么努力。我们只需要倾听专家的意见并等待。但大多数投资者并不听取专家的意见。相反,他们听从经纪人以及被恐慌炒作和众多做空者迷得神魂颠倒的媒体。头条新闻告诉他们,特斯拉下个季度会很艰难,埃隆·马斯克直言不讳。对我们来说,这是一个明显的市场无效性,为耐心的投资者提供了获得高回报的极高可能性。太多的投资决策都是边缘判断。电动汽车会获胜的可能性变得非常大。我们不需要洞察力,也不需要巧妙的模型去发现它——只需要耐心,以及对专家和公司的信任。不确定性存在于别处。它存在于地理上——考虑到中国的竞争水平,我们对蔚来的投资能否蓬勃发展甚至存活下来,都充满深刻的不确定性。它存在于特斯拉自身的回报计算中。这尤其适用于现在,以及特斯拉的自动驾驶野心。这可能会彻底改变公司的经济状况。但尽管我们努力尝试,似乎也不太可能在一个根本性的新事业中,既能估算成功的可能性,又能估算如果成功的话现金流的具体结果。对我们来说,奇怪的是,经纪人、对冲基金大师和评论员竟然声称能够解读未来,并为特斯拉的价值设定一个精确的数字目标。也许他们都是天才。我们不是。我们应该尊重并容忍不确定性,尝试识别极端上行可能在哪里出现,并耐心观察。

incorporated in share prices. Only new information matters. This is used to justify the near pornographic allure of news such as earnings announcements and macroeconomic headlines. In turn this is reinforced by the power of near-term financial incentives. So far this is a standard critique. We share it but there is a twist to come. If you believe that all information is built into the share price and simultaneously that it is near term investment outcomes that matter this leaves a vacuum of thought. There is no apparent rationale for deciphering the future. If this sounds abstract it’s not so. Let’s take a look at Tesla to illustrate the puzzle. When we first invested in the company seven years ago we thought, or rather observed, that the regularity and pace of improvement in battery performance and of learning in building electric vehicles was already clear in practice and well-elucidated in academic study. Since then both the pace of improvement and the level of confidence surrounding the data has risen consistently. This made it as close to inevitable as investing allows that at some point electric vehicles were going to be better and cheaper than the internal combustion engine – quite aside from environmental issues. That’s simply what happens when a 15% plus improvement rate meets a 2–3% snail. Since Tesla was the only substantial Western player our investment decision was hardly demanding. We just had to listen to experts and wait. But most investors do not listen to experts. Instead they listen to brokers and the media, besotted as it is by fear mongering and the many short sellers. The headlines tell them that next quarter will be hard for Tesla and that Elon Musk is outspoken. To us this was a blatant market inefficiency offering an extraordinarily high likelihood of high returns to the patient. All too many investment decisions are marginal judgments. That electric vehicles would win had become intensely likely. We needed no insight, no clever model to spot it – only patience and trust in experts and the company. The uncertainty was elsewhere. It was elsewhere geographically – given the levels of competition in China it was profoundly uncertain that our investment in NIO would flourish or even survive. It was elsewhere in return calculations for Tesla itself. This particularly applies now and to Tesla’s autonomous driving ambitions. This could transform the economics of the company. But try though we do it seems implausible that we can estimate either the likelihood of success in a radically new endeavour nor the precise outcomes in cashflows should success emerge. To us it is bizarre that brokers, hedge fund mavens and commentators can claim to be able to decipher the future and assign a precise numerical target to the value of Tesla. Perhaps they are all geniuses. We are not. We should respect and endure uncertainty, try to identify where extreme upside might occur and observe patiently.

不是成长与价值之争。特斯拉只是一个例子,尽管对当今时代投资的核心议题而言它至关重要。这个核心议题不是成长与价值之争,不是市场水平高低,不是 2021 年的经济增长率,也不是疫情的进展,而是理解变化——变化如何发生、变化的程度以及变化的影响。拒绝接受这一点,可能反映出对安全感那种注定会落空的渴望,但它同时也象征着一个更广泛的经济学思想危机——这个思想只顾着钻研均衡的数学。然而,如果我们把注意力转向研究深层变化,那么相信投资存在永恒真理、可以当作规则手册来依赖的诱惑就会小得多。危险的口号不是“这次不一样”,而是拒绝承认世界以及作为其镜像的投资,永远在重复。唯一的规律是:从长远看,股票的价值来源于它们长期产生的自由现金流,但我们对这些现金流最终会是多少,只有最模糊、最朦胧的线索。但在一个深层变革的时代,那些以为用短期市盈率就能定义价值的人,注定要倒霉。

It’s Not Growth versus Value Tesla is but an example, if a crucial one, of the central issue for investing in our times. It isn’t growth versus value, it isn’t the level of markets, it isn’t the economic growth rate in 2021 or the progress of the pandemic but it is understanding change, how it happens, how much happens and its implications. The refusal to embrace this is probably a reflection of the doomed desire for security but it is also emblematic of a broader crisis in economic thought that is preoccupied with the mathematics of equilibrium. But If we switch our attention to studying deep change then there is less temptation to believe that investing has eternal verities that we can default to as a rule book. It’s not ‘this time it’s different’ that is the cry of danger but the refusal to admit that the world, and its reflection that is investing, is ever the same. The only rhyme is that in the long run the value of stocks is the long-run free cash flows they generate but we have but the barest and most nebulous clues as to what these cash flows will turn out to be. But woe betide those who think that a near term price to earnings ratio defines value in an era of deep change.

我们需要保持特立独行。事实上,我们需要更加如此,并更愿意采取激进的做法。我们一直声称,要向那些在管理苏格兰抵押贷款公司过程中有幸遇到的杰出领导者学习。如果允许的话,我想引用其中两位的话来结尾。第一位是努巴尔·阿费扬,他是旗舰健康投资者(Flagship health investors)的创始人,也是莫德纳(Moderna)的董事长。一年前,我在此刻还需要详细介绍莫德纳的用途,但现在这已美妙地成为多余。但我想引用的这句话,其适用范围远不止莫德纳和疫苗:

“让我也许说得直白些……那就是,我们必须愿意拥抱不合理的命题和不合理的人,才能做出非凡的发现,因为那种完全合理的人做着完全合理的事情就能产生重大突破的观念,对我来说是说不通的。”

We need to remain eccentric. In fact we need to become more so and more prepared to be radical. We’ve always claimed to learn from the remarkable leaders we are lucky enough to meet in managing Scottish Mortgage. If I may I’d like to end by quoting two of them. The first is Noubar Afeyan, founder of Flagship health investors but also Chair of Moderna. A year ago I would at this point have needed to detail the purpose of Moderna but that is now delightfully redundant. But the comment I want to quote applies far beyond Moderna and vaccines: “Let me say maybe something stark…which is that we have to be willing to embrace unreasonable propositions and unreasonable people in order to make extraordinary findings because the notion that utterly reasonable people doing utterly reasonable things will produce massive breakthroughs doesn’t compute to me”.

企业家、发明家、慈善家、生物技术公司 Moderna 的联合创始人努巴尔·阿费扬(Noubar Afeyan)。

Entrepreneur, inventor, philanthropist and co-founder of the bio-technology company Moderna, Noubar Afeyan.

未来

未来十年几乎必然会出现比我们以往所见更为痛苦、振奋和戏剧化的变革。

我非常羡慕继任者们将享有的机遇和经历。即使在去年,在疫情带来的悲剧中,也已隐约可见未来端倪。我指的不是那些帮助应对疫情限制的数字平台激增,而是更深刻、更重要的崛起力量。从可再生能源成为主流、为社会带来翻天覆地变革的非凡革命,到合成生物学涌现的奇迹,再到医疗创新可能成为一系列有益变革的常态,而非复杂且令人沮丧的资源消耗——潜力令人惊叹,旧帝国面临的威胁也悄然逼近。如果未涉足风险投资领域,我们很难在这些令人无比兴奋的领域有所学习。我们永远感激,能够找到与未上市世界中那些非凡才智和能量互动的方式。坦率地说,五年前,我会对如今已习以为常的准入和机会感到震惊。我们非常幸运,这是一种特权。

我们的前董事会成员约翰·凯教会我们许多东西,其中最有价值的一点是“迂回”(obliquity)的作用。通过与有远见的思想者及其公司互动,我们只是在寻求洞悉明日世界。我们通常更多是感到震撼和困惑,而非理解透彻。这就是计划所在。投资成果不过是这种心态和过程的最终结果。

The Future There will almost certainly be more wrenching, inspiring and dramatic change in the next decade than we have ever seen. I’m very envious of the opportunities and experiences that my successors will enjoy. Even in the last year, amidst the tragedies of the pandemic, there have been hints of what is to come. I don’t mean the surge in digital platforms that helped to navigate the constraints of the pandemic but still more dramatic and important rising forces. From the extraordinary revolution that will transform our societies for the better in renewable energy becoming mainstream to the emerging wonders of synthetic biology to the possibility that healthcare innovation becomes a regular series of beneficial revolutions rather than a complex and frustrating drain of resources the potential is wonderful and the threat to old empires looms. It would have been hard for us to have educated ourselves in these areas of unashamed excitement without our involvement in venture capital. We are forever grateful that we have found our way to interact with the extraordinary minds and energies in the unquoted world. Frankly, five years ago I would have been amazed at the access and opportunities that we have come to take as normal. We are very fortunate. It’s a privilege. Our former Board member, John Kay, taught us many things but one of the most valuable was the role of obliquity. By engaging with visionary minds and their companies we are simply seeking insight into the world of tomorrow. Often we are overwhelmed and puzzled more than comprehending. That’s the plan. The investment outcomes are but the eventual outcomes of the mentality and process.

没有哪个行业比基金管理更加厌恶标新立异。我们必须从第一性原理出发重新思考。我们需要帮助缔造拥抱非凡的优秀公司。显而易见,没有人比杰夫·贝佐斯更能展示并阐述这一点。他在最近——也是令人惋惜的最后一封——致股东信结尾提出恳求:

“我们都知道独特性——原创性——弥足珍贵……我真正要求你们做的是,拥抱并清醒认识到,维持这种独特性需要付出多少精力。世界希望你沦为平庸——它用上千种方式拉扯你。别让它得逞。”

我认为汤姆和劳伦斯不需要这条忠告,也不会忽视贝佐斯的观点。但当投资世界的各方压力持续向我们袭来时,请务必帮助苏格兰抵押贷款变得更为不合时宜、更为与众不同。

詹姆斯·安德森

There is no industry more suspicious of the unconventional than fund management. We need to reinvent from first principles. We need to help create great companies that embrace the extraordinary. Plainly no one has been better at demonstrating and articulating this than Jeff Bezos. His recent, and sadly last, CEO letter concluded with a plea: “We all know that distinctiveness – originality – is valuable…What I’m really asking you to do is to embrace and be realistic about how much energy it takes to maintain that distinctiveness. The world wants you to be typical – in a thousand ways, it pulls at you. Don’t let it happen”. I don’t think Tom and Lawrence need this advice, or would neglect the views of Mr Bezos. But please help Scottish Mortgage become more unreasonable and more distinctive as the pressures of the investment world continue to pull at us. James Anderson

基金经理的核心信念

尽管基金经理们声称自己职业生涯的大部分时间都在评估企业的竞争优势,但众所周知,他们极不情愿对自己进行任何类似的分析。他们倾向于把近期的业绩表现当作自身能力的证据,尽管这类数据大多具有运气、随机性和均值回归的特征。如果这还不够,他们就会转而讨论基金经理所拥有的高学历、勤奋工作以及丰厚的薪酬待遇。有时,他们也会概述投资流程的程序细节,并着重强调风险控制。然而,对于自身方法的独特性,或是为使自己难以被模仿而拥有的战略优势,他们却很少关注。我们认为,我们应该努力做得比这更好。

—— 我们在投资决策上是长期主义者。至少需要五年以上的时间,企业的竞争优势和优秀的管理层才会显现出来。正是这些特质,我们希望去识别并支持。我们拥有公司,而非租用股票。我们不认为自己是预测经济波动或市场情绪摇摆的专家。事实上,我们认为在这些领域很难取得卓越成就,因为这是如此多的市场参与者关注的焦点,而公司的价值却很少蕴含其中。同样地,当 Baillie Gifford 采取长期视角时,它也更有可能为股东的利益而拥有竞争优势。我们是一家有着 113 年历史的苏格兰合伙企业。我们以数十年而非季度为单位来思考自己的业务。这种稳定性可能并不令人兴奋,但它确实在这个最缺乏耐心的行业中鼓励了耐心。我们只以五年以上的时间跨度来评判自己的投资业绩。说实话,至少需要十年时间才能为投资能力提供充分的证据。

—— 投资管理行业几乎没有能力应对当今资本市场固有的行为和情感挑战。我们的时间框架和所有权结构帮助我们对抗这些危险。我们被新闻、数据和观点所包围。这些信息中的绝大部分都无足轻重,但它们却催促你采取迅速且通常徒劳的行动。这在压力时期尤其具有破坏性。学术研究表明,大多数人对财务损失的厌恶程度是其从收益中获得快感的两倍。我们担心,对于基金经理来说,这种关系接近十倍。内部和外部的压力使得避免损失成为主导。这在投资组合的背景下是有害的。如果有同等或更大机会获得(近乎)无限的收益,我们需要愿意接受损失。

—— 我们对常规信息的价值深表怀疑。我们对季度收益没什么信心,对投资银行的观点则毫无信心。我们试图屏蔽掉它们的噪音,而不是将其纳入考量。相比之下,我们认为,世界提供了绝佳的机会,去倾听那些市场几乎未曾留意到的观点、视角和愿景。投资世界的丰富性远超《金融时报》或《华尔街日报》的描述。

—— 我们在选股、资产配置和归属上是全球性的。我们是主动型投资者,而非被动型——或者更糟的是——指数增强型选股者。持仓规模反映的是潜在上涨空间及其概率(或其他情况),而非公司及其总部的市值和地理位置的综合考量。我们对自己的自上而下的资产配置能力没有足够的信心,以至于想去凌驾于选股之上。我们对自己的市场择时能力也没有足够的信心,以至于想去频繁地增加或移除杠杆。然而,我们有强烈的信念,即我们的投资组合应该相对集中,并且在指数边缘修修补补对股东几乎毫无用处。我们认为这会带来更好的投资成果,并且肯定会使我们成为公司更坚定的股东。我们怀疑,基于过去(当前的市值)来选股,是一种旨在保护资产管理者职位安全,而非为股东创造财富的策略。那些规模庞大、根基稳固的公司,往往内部自满且缺乏灵活性。它们常常容易受到更雄心勃勃、更有活力的后来者的攻击。

—— 我们是成长股投资者。由于对价值投资的偏好,以及对消除微小评级差异的套利追求,投资者很难承认当今可以发现的异常高的增长率和回报率。我们特别感兴趣的增长具有爆发性,并且通常需要最少的固定资产甚至资本投入。我们将其视为“不合理价格下的增长”,而非传统的“合理价格下的增长”纪律。

Managers’ Core Beliefs Whilst fund managers claim to spend much of their careers assessing the competitive advantage of companies, they are notoriously reluctant to perform any such analysis on themselves. The tendency is to cite recent performance as evidence of skill despite the luck, randomness and mean-reverting characteristics of most such data. If this does not suffice then attention turns to a discussion of the high educational qualifications, hard work and exotic remuneration packages that the fund manager enjoys. Sometimes the procedural details of the investment process are outlined with heavy emphasis on risk controls. Little attention is given to either the distinctiveness of the approach or the strategic advantages the manager might enjoy in order to make imitation improbable. We think we should try to do better than this. — We are long term in our investment decisions. It is only over periods of at least five years that the competitive advantages and managerial excellence of companies become apparent. It is these characteristics that we want to identify and support. We own companies rather than rent shares. We do not regard ourselves as experts in forecasting the oscillations of economies or the mood swings of markets. Indeed we think that it is hard to excel in such areas as this is where so many market participants focus and where so little of the value of companies lies. Equally Baillie Gifford is more likely to possess competitive advantages for the good of shareholders when it adopts a long-term perspective. We are a 113 year old Scottish partnership. We think about our own business over decades not quarters. Such stability may not be exciting but it does encourage patience in this most impatient of industries. We only judge our investment performance over five year plus time horizons. In truth it takes at least a decade to provide adequate evidence of investment skill. — The investment management industry is ill-equipped to deal with the behavioural and emotional challenges inherent in today’s capital markets. Our time frame and ownership structure help us to fight these dangers. We are besieged by news, data and opinion. The bulk of this information is of little significance but it implores you to rapid and usually futile action. This can be particularly damaging at times of stress. Academic research argues that most individuals dislike financial losses twice as much as they take pleasure in gains. We fear that for fund managers this relationship is close to tenfold. Internal and external pressures make the avoidance of loss dominant. This is damaging in a portfolio context. We need to be willing to accept loss if there is an equal or greater chance of (almost) unlimited gain. — We are very dubious about the value of routine information. We have little confidence in quarterly earnings and none in the views of investment banks. We try to screen out rather than incorporate their noise. In contrast we think that the world offers joyous opportunities to hear views, perspectives and visions that are barely noticed by the markets. There is more in the investment world than the Financial Times or Wall Street Journal describe. — We are global in stock selection, asset allocation and attribution. We are active not passive – or far worse – index plus in stock selection. Holding sizes reflect the potential upside and its probability (or otherwise) rather than the combination of the market capitalisation and geographical location of the company and its headquarters. We do not have sufficient confidence in our top-down asset allocation skills to wish to override stock selection. We do not have enough confidence in our market timing abilities to wish to add or remove gearing at frequent intervals. We do, however, have strong conviction that our portfolio should be comparatively concentrated, and that it is of little use to shareholders to tinker around the edges of indices. We think this produces better investment results and it certainly makes us more committed shareholders in companies. We suspect that selecting stocks on the basis of the past (their current market capitalisation) is a policy designed to protect the security of tenure of asset managers rather than to build the wealth of shareholders. Companies that are large and established tend to be internally complacent and inflexible. They are often vulnerable to assault by more ambitious and vibrant newcomers. — We are Growth stock investors. Such has been the preference for Value and the search to arbitrage away minor rating differentials that investors find it very hard to acknowledge the extraordinary growth rates and returns that can be found today. The growth that we are particularly interested in is of an explosive nature and often requires minimal fixed assets or indeed capital. We think of it as ‘Growth at Unreasonable Prices’ rather than the traditional discipline of ‘Growth at a

合理价格”。我们必须愿意为当前的盈利支付高倍数,因为未来的潜力和回报规模可能极为巨大。对于那些真正成功的股票,其估值事后看来将显得低得可笑。而其他股票,我们会亏钱。

——我们认为,对股东的首要责任是限制费用。投资管理费(前 40 亿英镑资产按 0.30% 收取,超出部分按 0.25% 收取——详见第 35 页)和持续费率(截至 2021 年 3 月 31 日为 0.34%)按行业标准都算低,但绝对数额至少还算充足。我们认为,高费用的恶意影响常常被低估。持续费率 0.34% 与 1.5% 之间的差别看上去或许不大,但如果换一个视角,把费用理解为预期年化回报的百分比,那么对比就显而易见了。假设年化回报平均为 10%,那么这两种费率之间的差异,就相当于每年从你的回报中拿走大约 3% 还是 15%。我们也不相信业绩报酬费。它通常会损害投资业绩,增加压力,缩小视野。

Reasonable Price’. We need to be willing to pay high multiples of immediate earnings because the scale of future potential and returns can be so dramatic. On the stocks that flourish the valuation will have turned out to be derisorily low. On the others we will lose money. — We believe that it is our first duty to shareholders to limit fees. Both the investment management fee (0.30% on the first £4 billion of assets, and 0.25% thereafter – please see page 35) and ongoing charges ratio (0.34% as at 31 March 2021) are low by comparative standards but at least adequate in absolute terms. We think that the malign impact of high fees is frequently underestimated. The difference between an ongoing charges ratio of 0.34% and one of 1.5% may not appear great but if the perspective is altered to think of costs as a percentage of expected annual returns then the contrast becomes obvious. If annual returns average 10% then this is the difference between removing approximately 3% or 15% of your returns each year. Nor do we believe in a performance fee. Usually it undermines investment performance. It increases pressure and narrows perspective.

演变

我们最早在 2013 年年报中阐述了核心信念,2018 年又对其进行了审视,确保它仍然准确反映了我们的投资方式。原先的信念依然成立,但我们的投资哲学不可避免地发生了演变,而且无疑还将继续。因此,我们补充了以下内容:

— 我们是乐观主义者。在一个将限制波动和规避下行风险视为主流投资者心态的世界里,我们毫不掩饰地专注于企业成功的驱动因素和影响。限制波动对于整体投资组合可能是有意义的,但我们怀疑利用股票来实现这一目标的好处。非对称回报结构(如果你对一只股票判断正确,你的盈利可能远高于判断错误时的亏损)是股票市场投资的基本吸引力所在。尽管我们长期以来始终相信少数卓越公司的影响力,但即使是我们也对市场回报分布的集中程度感到惊讶。我们自己的研究显示,过去三十年间,在任何五年期内,大约 5% 的股票实现了至少五倍的回报。在更长的时间跨度内,这种幂律分布更为显著。基于过去九十年美国数据的学术研究显示,股票市场超额回报的一半以上来自仅仅 90 家公司。投资者承担持有市场中等股票的风险,几乎得不到(如果有的话)任何回报。相反,正是少数卓越公司的超常影响力主导了回报结构。

— 在此背景下,我们更精确地界定了自己的核心任务:识别那些拥有充分机会能够带来此类异于寻常回报的公司,并长期持有它们而不受干扰,从而使这些回报能够归于我们的股东。我们之前曾指出投资期限至少为五年。实际上,对于那些我们信念坚定、且与市场观点存在明显差异的企业,我们持有股票的时间要长得多。如今,我们的十大重仓股中有七只已持有超过五年,四只已持有超过十年。

Evolution We first set out our Core Beliefs in the Annual Report of 2013 and reviewed the statement of these in 2018 to ensure that it still accurately captured how we approach investment. The original still stands, but inevitably our investment philosophy has evolved and no doubt will continue to do so. We therefore added the following: — We are optimists. In a world where limiting volatility and avoiding downside is the dominant investor mentality, we focus unashamedly on the drivers and implications of corporate success. Limiting volatility can make sense for an overall investment portfolio but we doubt the benefits of using equities to meet this objective. The asymmetric payoff structure (you can make far more if you’re right about a stock than you can lose if you’re wrong) is the fundamental attraction of investing in equity markets. Whilst we have long believed in the impact of a small number of exceptional companies, even we are surprised by how narrowly returns have been shown to extend within the market. Our own research demonstrates that in the past thirty years approximately five per cent. of stocks have returned at least five-fold in any five-year period. Over longer time horizons, this power law is even more dramatic. Academic work on the past ninety years of US data shows that over half of the excess return from equities came from just 90 companies. Investors enjoy little (if any) reward for taking the risk of owning the median stock in the market. Instead it is the outsized impact of a small number of exceptional companies that dominate the payoff structure. — In this context we have defined our core task more narrowly: to identify companies that have sufficient opportunity to deliver such outlying returns and to own them for long enough without interference so that the return accrues to our shareholders. We previously noted our investment time horizon to be at least five years. In practice, for businesses where our conviction has remained steadfast and our difference from the market view is clear, we have held the shares for far longer. Today seven of our top ten listed holdings have been held for more than five years and four have been held for more than ten.

尽管股票市场目前仍然是我们投资的主要阵地,但资本市场的本质已经发生了变化,我们寻找“异类”的方法也随之调整。一些我们最成功的被投资公司,受益于(甚至创造了)新的增长模式,其融资需求与历史情况相比大幅降低。在线分销渠道的接入,让突破性企业的可触达市场规模扩大了一个数量级。利用第三方基础设施的能力,极大地降低了增长的资本密集度。这使得新兴公司对外部融资的依赖减弱。因此,它们的董事会不再由急于套现的早期财务投资者主导,这些公司也更长时间地保持私有状态。它们精挑细选自己的股东,不愿承担上市地位带来的种种负担。

我们决心拥有全球最有潜力的成长型企业。为了保持投资机会的多样性,我们已经将业务拓展到私募市场。这对我们的投资流程影响不大。对于拥有永久性资本的基金来说,每日获取所持资产的浮动报价,更多时候是一种干扰而非优势。我们专注于公司基本面,对公司是私有还是上市状态越来越不关心。由于接触最有潜力的私营公司取决于关系和声誉,我们的任务变得更为重要,因为对于股东来说,直接投资这类公司要困难得多。凭借我们的规模和对低成本的承诺,我们无需改变收费结构就能做到这一点。

在进行这些投资时,我们向企业提供了更多直接资本,直接为未来的经济增长投资提供资金。股票市场在提供此类投资资本方面的作用已经减弱。持股时间不断缩短,围绕消息面的狂热投机已成常态。更隐蔽的危害是,对即时回报的追求给公司带来压力,迫使它们将现金流分配给股东,而非投资于未来。那些被激励去最大化股价的职业管理层团队,也乐于迎合这种需求,导致整个市场中,用于研发或资本支出的现金流比例持续下降。在一个经历快速变化的世界里,这样的投资比以往任何时候都更需要。我们在公开市场的持仓,高度集中于那些所有权或管理结构使其能够无视此类压力的公司。

尽管我们最初的文件表达了对常规信息价值的怀疑,但我们并未明确指出更有益的指导可能来自何处,也未表明我们应为确保其存在而发挥作用。你们中的有些人可能参加过我们赞助的书展,或者读过入围贝利·吉福德非虚构文学奖的书籍。我们投资于支持有趣的作者,并试图用他们的洞察力来提升我们的投资思维。我们与学者和大学建立了关系。我们正在资助一些研究,希望这些研究能为我们对公司的长期思考提供参考。同时,我们的时间跨度促成了我们与被投资公司管理团队之间一种不同的关系。他们发现,在没完没了的季度汇报周期中,几乎找不到有价值或有趣的东西。他们乐于进行不那么频繁、但更深入的讨论,探讨业务的长期发展。能够倾听那些缔造了这些杰出成功特许经营权的企业家和远见卓识者的见解,对我们的投资方法而言,是极其宝贵的输入。

— Whilst listed equity markets currently remain the principal focus of our investments, the nature of capital markets has changed and our search for outliers has moved with it. Some of our most successful investee companies have benefited from (and indeed created) new growth models with dramatically lower financing requirements than has been the case historically. Access to online distribution has grown the addressable market for breakthrough businesses by an order of magnitude. The ability to harness third party infrastructure has drastically reduced the capital intensity of growth. This has made new companies less dependent on external financing. As a consequence, their boardrooms are not dominated by early financial investors looking to realise their gains and these companies are remaining private longer. They are being selective about their shareholders and they are reluctant to accept the burdens that accompany public status. — We are determined to own the most promising Growth companies in the world. To maintain our opportunity set we have expanded our operations in private markets. This has little impact on our investment process. Access to fluctuating daily quotations for our holdings is more often a distraction than an advantage for a fund with permanent capital. We are preoccupied with company fundamentals and increasingly indifferent to a company’s private or public status. As access to the most promising private companies is dependent on relationships and reputation our task becomes more important, as it is much harder for our shareholders to invest directly. Our scale and commitment to low costs allows us to do this without changing our fee structure. — As we make these investments we are providing more primary capital to businesses and directly funding investment in future economic growth. The role of public equity markets in providing such investment capital has diminished. Declining holding periods and frenzied speculation around newsflow is the norm. More insidiously, the demand for immediate returns pressures companies to pay out their cashflows to shareholders rather than investing in their future. Professional management teams incentivised to maximise share prices have been happy to oblige, resulting in a declining proportion of cash flow being devoted to research and development or capital expenditure across the market. Such investments are needed more than ever in a world that is experiencing rapid change. Our holdings in public markets are heavily focused on companies whose ownership or management structure allows them to ignore such demands. — Whilst we expressed our scepticism of the value of routine information in our original document, we didn’t articulate where more useful counsel might lie or suggest that we ought to play our part in ensuring its existence. Some of you may have attended the book festivals we sponsor or read some of the shortlisted titles for the Baillie Gifford Prize for Non-Fiction. We have invested in supporting interesting authors and sought to enhance our investment thinking with their insight. We have built relationships with academics and universities. We are funding research which we hope will inform our long run thinking on companies. At the same time, our time horizon is facilitating a different type of relationship with the management teams with whom we invest. They find little of value or interest in the endless cycle of quarterly updates. They delight in having less frequent and more in-depth discussion about the longer-term development of their business. Getting to listen to the entrepreneurs and visionaries that have built some of these outstandingly successful franchises is a hugely valuable input to our investment approach.

– 这反过来又让我们重新审视一个长期秉持的信念:市场上不存在信息优势的机会。在一个所谓投资者们主要关心的是“季度数据的细节”的世界里,这类信息似乎被很大程度上忽视了。例如,我们早在 2012 年就以一家私人公司的形式首次投资了阿里巴巴。通过耐心的持股和持续的支持,我们获得了与该公司高级管理层对话的机会。我们相信,中国消费经济的增长是全球经济中的一股变革力量,而没有人比他们更能帮助我们理解其影响。

– 与管理层对话是一种有价值的输入,但这种关系是双向的。投资管理行业已将其在公司治理中的大部分角色拱手让给了激进投资者的既得利益。我们必须做得更好。确保良好的治理,并就实质性问题与我们的持股公司进行接触,是我们的责任。不仅如此,如果我们希望被投资公司视为有吸引力的股东,并希望为你方实现最大化的回报,这一点至关重要。

汤姆·斯莱特和詹姆斯·安德森

联席投资组合经理

— In turn, this is challenging us to re-evaluate our long-held belief that there is no opportunity for informational advantage in markets. Such inputs seem largely neglected in a world where ‘colour on the quarter’s numbers’ is the main preoccupation of so-called investors. For instance, we first invested in Alibaba back in 2012 as a private company. Through our patient ownership and ongoing support, we have earned the opportunity to speak with the company’s senior management. We believe the growth of the Chinese consumer economy is a transformational force in the global economy and there is no one better placed to help us understand its implications. — Dialogue with management is a valuable input but the relationship extends in both directions. The investment management industry has ceded much of its role in the governance of companies to the vested interests of activist investors. We must do better. Ensuring strong governance and engaging with our holdings on matters of substance is our responsibility. More than that, it is essential if we are to be seen as attractive shareholders by our investee companies and if we are to maximise the returns we can generate on your behalf. Tom Slater and James Anderson Joint Portfolio Managers