美国企业、共同基金与投资者的新时代
美国企业、共同基金与投资者的新时代
约翰·C·博格尔(John C. Bogle)
先锋集团创始人兼前董事长
范德堡大学欧文管理学院
杰出演讲者系列
2003 年 11 月 11 日,田纳西州纳什维尔
我很高兴回到范德堡大学和欧文管理学院。(顺便说一句,祝贺你们被评为一流 MBA“隐藏宝石”,并在最近的《华尔街日报》排名中飞跃至第 15 位!)今天我要和各位谈谈前方等待我们的投资新时代——一个在我们金融市场中的新时代,我们可以预期回报将比 20 世纪后一半更加温和;一个在 1990 年代令人震惊的财务操纵之后美国公司治理的新时代;以及一个因近期丑闻而诞生的共同基金行业新时代。
A New Era for Corporate America, for Mutual Funds, and for Investors Remarks by John C. Bogle Founder and Former Chairman, The Vanguard Group Distinguished Speaker Series The Owen School of Management Vanderbilt University November 11, 2003 Nashville, Tennessee I'm delighted to return to Vanderbilt and to the Owen School of Management. (Congratulations, by the way, on being named one of the top MBA "hidden gems," and your great leap forward to a rank of #15 in the recent Wall Street Journal rankings!) I'll talk to you today about the new era for investing that lies ahead—a new era in our financial markets in which we can expect more subdued returns then those of the latter half of the second century, a new era for the governance of corporate America after the egregious financial manipulation of the 1990s; and a new era for the mutual fund industry growing out of the recent scandals.
我们的商业机构需要焕发活力,而这种情况为你们每个人创造了巨大的机遇。当然,我尤其高兴的是我的儿子安德鲁正在这里攻读 MBA,延续了他的哥哥约翰(欧文,1983 届)开创的传统——约翰后来在商界取得了杰出而成功的职业生涯,如今经营着自己的资产管理公司。
Our business institutions need to be reinvigorated, and that situation creates great opportunities for each one of you. Of course I'm especially pleased that my son Andrew is preparing here for his MBA, continuing the tradition begun by his brother, John, Owen 1983, who moved on to a distinguished and successful business career and now runs his own money management firm.
那是 11 年前,我有幸向你们 1992 届毕业班发表毕业演讲。那篇演讲的题目是“无论如何,坚持下去”,我不知道有多少毕业生采纳了这条建议,但显然我做到了。虽然自那以后,我的心思确实有了变化,但我向你们保证,我这颗新心脏和旧心脏在同一个位置,我继续从事着看似贯穿我职业生涯的使命——为投资者建立一个更美好的世界。
It was eleven years ago when I was honored to deliver the Commencement address to your Class of 1992. It was entitled "Press On, Regardless," and while I don't know how many graduates took the advice, it's clear that I did. While I've had, well, a change of heart since then, I assure you that my new heart is in the same place as the old one, and I continue on my seemingly career-long crusade to build a better world for investors.
事实上,我关于投资所秉持的核心价值观,是在普林斯顿大学读本科的四年间形成的。大约 54 年前,我在那里偶然看到了 1949 年 12 月号的《财富》杂志,第一次了解到存在一种叫做“共同基金行业”的东西。当我读到文章里把这个行业描述为“规模虽小但争议不断”时,我立刻意识到,自己找到了毕业论文的题目——当时和现在一样,这是普林斯顿大学文科学士学位的一项要求。
The fact is that the basic values I hold about investing were formed during my four years as an undergraduate at Princeton University. There, almost 54 years ago, I happened upon the December 1949 issue of Fortune magazine and learned for the first time that something called "the mutual fund industry" existed. When I saw the industry described in the article as "tiny but contentious," I knew immediately that I had found the topic for my senior thesis, then as now, a requirement for the Bachelor of Arts degree at Princeton.
图表——共同基金总资产,1952–2003 年
在接下来的 18 个月里,我花费了无数时间撰写论文并进行调研。当时这个领域的公开信息少得可怜,全美只有大约 130 只共同基金,总资产合计仅 25 亿美元。哈佛大学战略学大师迈克尔·波特建议人们在考虑职业选择时“挑一个好的行业”,我选论文题目时无疑是这么做的。自那以后,共同基金行业的年增长率接近 16%,可能成为美国增长最快的行业。如今,全美有 9000 只基金,总资产逼近 7 万亿美元!
Chart – Total Mutual Fund Assets, 1952-2003 Over the next 18 months, I spent countless hours researching and writing my thesis. Remarkably little public information was available about this field, then consisting of some 130 mutual funds with assets aggregating just $2½ billion. Harvard strategy guru Michael Porter advises people considering their careers to "pick a good industry," and I certainly did that when I chose my thesis topic. With an annual growth rate of almost 16% since then, the fund industry just may have been the fastest growing business in America, and today there are 9,000 funds, with total assets that approach $7 trillion!
一本理想主义的高年级论文。今天你读我的这篇论文,大概会觉得它充其量只是匠气十足、或许稍显稚嫩,但最重要的是,毫不掩饰地理想主义。(你也能读到它,因为两年前麦格劳-希尔把它出版了,收录在《约翰·博格尔论投资:前 50 年》中;我那句“不顾一切向前推进”的演讲被列为第 25 章。要是你等上半个世纪,或许什么都能出版!)翻开一页又一页,我年轻时的理想主义大声疾呼,一遍又一遍地要求共同基金股东的利益必须放在首位。在论文的开篇,我直截了当地点明了主旨:共同基金绝不能“以任何方式将其股东的利益从属于其他经济角色。它们的首要责任必须始终是对股东负责。”(在最近的丑闻中,这个行业似乎无视了这一重要建议。)紧接着,论文写道:“有迹象表明成本过高”,并且“未来行业的增长可以通过集中降低销售费用和管理费来实现最大化。”(我的建议在那里也同样没有引起任何注意!)
An Idealistic Senior Thesis Read today, my thesis would probably impress you as no more than workmanlike, perhaps a bit callow, but above all, shamelessly idealistic. (And you can read it, for two years ago it was published by McGraw-Hill, part of John Bogle on Investing: The First 50 Years; my "Press On Regardless" speech appears as Chapter 25. If you wait a half-century, perhaps anything can be published!) On page after page, my youthful idealism speaks out, calling again and again for the primacy of the interests of the mutual fund shareholder. At the very opening of my thesis, I get right to the point: Mutual funds must not "in any way subordinate the interests of their shareholders to other economic roles. Their prime responsibility must always be to their shareholders." (Important advice that the industry seems to have ignored in the recent scandals.) Shortly thereafter, "there is some indication that costs are too high," and that "future industry growth can be maximized by concentration on a reduction of sales charges and management fees." (My advice fell upon deaf ears there as well!)
在分析共同基金表现后,我得出结论:“基金无法声称自己优于市场平均水平”,这或许是我在近四分之一个世纪后决定创建全球首只指数共同基金的早期预兆。在那篇论文稍后部分还写道:“基金对公司政策的影响……应始终符合股东的最佳利益,而非基金管理人的特殊利益。”(同样,我的建议未被采纳,大多数基金在公司治理上的消极政策仍让股东利益受损。)
After analyzing mutual fund performance, I conclude that "funds can make no claim to superiority over the market averages," perhaps an early harbinger of my decision to create, nearly a quarter-century later, the world's first index mutual fund. Still later in the thesis, "fund influence on corporate policy . . . should always be in the best interest of shareholders, not the special interests of the fund's managers." (Again, my advice fell by the wayside, and shareholders remain ill-served by the passive governance policies of most funds.)
我的结论强烈地印证了我至今仍坚守的理念:共同基金的职责是服务——“服务于个人和机构投资者的需求……以最高效、最诚实、最经济的方式服务他们……投资公司的主要职能是管理其投资组合。其他一切都是次要的。”
My conclusion powerfully reaffirmed the ideals that I hold to this day: The role of the mutual fund is to serve—"to serve the needs of both individual and institutional investors . . . to serve them in the most efficient, honest, and economical way possible . . . The principal function of investment companies is the management of their investment portfolios. Everything else is incidental."
繁荣与泡沫
嗯,尽管这个行业在我多年前提出的崇高理想面前失败了——依我看,是彻底失败了——但它确实增长了。而且,随着始于 80 年代初的股票和债券大牛市,创造出我国历史上最丰厚的投资回报,它更是大幅膨胀。在这场史无前例的大牛市中,美国股票的总市值从不足 1 万亿美元增长到 17 万亿美元。“我们从未如此富足。”但好日子没能——也不可能——持续下去,最近这些年对理想主义者来说并不愉快。基金行业中一些最大公司最近爆出的丑闻,不过是巨大冰山的冰山一角;飙升的基金费用,以及我们将重心从审慎管理转向机会主义营销,给投资者造成了远为沉重的代价。
The Boom and the Bust Well, despite the fact that this industry has failed—and failed abysmally, in my view—to measure up to the high ideals I expressed all those years ago, grow it did. And as the great bull market in both stocks and bonds that began in the early 1980s produced the most generous investment returns in all our nation's history, it grew massively. In the greatest bull market in all history, the market capitalization of U.S. stocks grew from less than $1 trillion to $17 trillion. "We never had it so good." But the good times didn't— couldn't—continue to roll by and these recent years have not been very happy ones for idealists. The disgusting recent scandals in some of the fund industry's largest firms are only the small tip of a very large iceberg; soaring fund expenses and moving our focus from prudent management to opportunistic marketing have imposed far larger costs on our investors.
图表——总市值,1950–2003 年。自 1990 年代末股市大泡沫破裂以来,我们经历了自 1929–33 年以来最惨烈的熊市,超过 8 万亿美元市值在暴跌中蒸发。但吹起这个泡沫的多数气体不过是热气——巨大的、永远无法实现的投资者期望,这些期望被企业管理者那些既自私又极度不切实际的激进增长预测所助燃。难怪泡沫很快就泄了气。
Chart – Total Market Capitalization, 1950-2003 Since the great stock market bubble of the late 1990s burst, we have endured the painful experience of the greatest bear market in stocks since 1929–33, with more than $8 trillion erased in the plunge. But most of the air that inflated the bubble was hot air— enormous investor expectations that could never be fulfilled, fed by the aggressive growth projections of corporate managers that were both self-serving and grossly unrealistic. Small wonder that the bubble quickly deflated.
从一年前市场低点强劲反弹后,市值已回升至 12 万亿美元,估值“回归正常(或至少趋于正常)”。凭借此番反弹,自 1982 年开启的牛市以来,尽管期间经历了熊市,股票的年化回报率现在总计达到 13%,这无疑是一个吸引人的结果。通过复利的奇迹,那些在 1982 年持有股票并至今仍在持有的人,其资本已增值超过 14 倍。因此,尽管股票市场经历了剧烈且狂野的极端波动,普通股的长期持有者仍为其承担的风险获得了丰厚的回报。对于这类投资者而言,泡沫的来临与消退,根本无关紧要。正因如此,这里有一个关于决心坚持下去的重要教训——不仅无视繁荣,也无视萧条。
The strong recovery from the market lows reached a year ago has carried the market cap back to $12 trillion, and we are "back to (or at least toward) normalcy" in valuations. With this rebound, the annual return on stocks since the bull market that began in 1982, despite the ensuing bear market, now totals 13%, surely an attractive outcome. Through the miracle of compounding, those who owned stocks in 1982 and still hold them today have multiplied their capital more than fourteen times over. So for all of the stock market's wild and wooly extremes, long-term holders of common stocks have been well-compensated for the risks they assumed. For such investors, the coming of the bubble and then its going, simply did not matter. Right here, then, there's an important lesson about deciding to press on, regardless . . . not only regardless of the boom, but regardless of the bust, too.
图表 – 1982 至 2003 年间,1 万美元投资于股市的收益
但这并不意味着狂热中没有赢家和输家——事实上两者都很多。简单来说,赢家是那些在这场如今已成历史的黄金时代巅峰时期卖出股票的人——持有股票期权的企业高管、通过首次公开募股退出的科技创业者,以及将那些高飞股票卖给客户、并收取数千亿美元服务费用的投资银行家和共同基金经理。
Chart - $10,000 Investment in the stock market 1982-2003 But that doesn't mean there weren't winners and losers during the mania—and lots of both. Simply put, the winners were those who sold their stocks in the throes of the halcyon era that is now history—corporate executives with stock options, technology entrepreneurs with IPOs, and the investment bankers and mutual fund managers who sold the high-flying stocks to their clients, charging hundreds of billions in fees for their services.
输家主要是广大美国公众,他们跳上了那列令人兴奋的投机列车,大多是在投机性共同基金里——总体而言,这是一场从公众投资者向企业内部人士和金融中介机构的巨额财富转移。当投机压倒投资时,少数人总会有收获的一天,紧接着便是多数人的清算之日。我们刚刚经历的泡沫不过是最近一例“非同寻常的流行性癫狂与群体的疯狂”——荷兰的郁金香、南海的航运、1929 年的股票、1960 年代的狂飙岁月。这一切与过去如出一辙,理性预期再次被非理性繁荣所取代。
The losers were largely members of the great American public, who jumped on the exciting bandwagon, largely in speculative mutual funds—in all a massive transfer of wealth from public investors to corporate insiders and financial intermediaries. When speculation takes precedence over investment, there is always a day of bounty for the few followed by a day of reckoning for the many. Our late bubble was but the latest "extraordinary popular delusion and the madness of crowds—tulips in Holland, shipping in the South Seas, stocks in 1929, the go-go years of the 1960s. It's all of a piece, with the past, as rational expectations were once again replaced by irrational exuberance.
我们那个,呃,灵活多变的金融体系也配合了这场疯狂。企业高管们用正当或不正当的手段去兑现激进的盈利指引;操纵收入与费用、资产负债表;会计准则被不断矮化;外部审计师变成了管理层的顾问,实际上成了业务伙伴;华尔街的“卖方”分析师们,其推荐建议往往受拉拢投行客户之心的驱使;而共同基金业的“买方”分析师们,则抛开了自己的训练、经验和怀疑精神,沉醉于这股狂热的迷魂汤中。但如果非要给近期这场泡沫找出一个最重大的失败,那就是市场压倒性地只盯着股票的一时价格,而不是一家公司的内在价值。然而,股票的价格是感知,根据感知行动就是投机;公司的价值是现实,根据现实行动才是投资。
Our, well, flexible financial system cooperated in the madness. Aggressive earnings guidance from corporate executives, realized by fair means or foul; manipulation of revenues and expenses, balance sheets; the debasement of accounting standards; public auditors who became consultants to management, in effect, business partners; the "sell-side" analysts of Wall Street, whose recommendations were often shaped by the desire to attract investment banking clients; and the "buy-side" analysts of the mutual fund industry, who put aside their training, experience, and skepticism and succumbed to the heady spirit of the mania. But if there was a single dominant failing of the recent bubble, it was the market's overbearing focus on the momentary price of a stock rather than on the intrinsic value of a corporation. Yet the price of a stock is perception, and acting on that perception is speculation. The value of a corporation is reality, and acting on that reality is investment.
当高管们的薪酬取决于提升公司股价,而非提升公司业务价值时,他们无需被告知该做什么:实现强劲、稳定的盈利增长,然后讲给华尔街听。设定“指引”目标,公开发表你的预期,然后达成目标——而且要持续达成。首先,用老派的方式去做——增加销量、削减成本、提高生产率、开发新产品和服务。但在竞争激烈的经济中,这些目标并不容易实现。所以,当你无法靠“做出来”达成目标时,你就靠“算出来”达成目标。把会计数字推到边缘——有时甚至越过边缘。进行并购,不是出于商业原因,而是因为会计准则中的漏洞允许这类交易短期内推高盈利。而当这一切还不够时,那就造假。而正如我们现在所知,不少大公司恰好就是这么干的。
When executives are paid for raising the price of their company's stock rather than for increasing the value of their company's business, they don't need to be told what to do: Achieve strong, steady earnings growth and tell Wall Street about it. Set "guidance" targets with public pronouncements of your expectations, and then meet your targets— and do it consistently. First, do it the old-fashioned way, by increasing volumes, cutting costs, raising productivity, developing new products and services. But in a competitive economy, these targets are not easy to meet. So when you can't meet them by making, you meet them by counting. Push the accounting numbers to the edge—and sometimes beyond. Undertake mergers, not for business reasons but because of loopholes in accounting rules that allow such transactions to provide a short-term boost to earnings. And when all of that isn't enough, cheat. And, as we now know, a number of large firms did exactly that.
老板资本主义演变为经理人资本主义 我们亲眼目睹了一场深刻转变:从传统的老板资本主义——其目标是为投入资本的投资者提供合理回报——转向了经理人资本主义——其中回报的相当大部分被转移给了企业高管。常言道,当管理者强势、董事弱势、所有者被动时,掠夺只是时间问题,而且它就会在我们的资本主义体系传统守门人——公司董事——的眼皮底下发生,而董事的首要职责正是代表选举他们的股东的利益。
Owners Capitalism Becomes Managers Capitalism What we've witnessed is a profound shift from traditional owners capitalism—in which the goal is to provide those who invest their capital with a fair return—to managers capitalism—in which major portions of that return are diverted to corporate executives. It is said that when we have strong managers, weak directors, and passive owners, it's only a matter of time until the looting begins, and it will happened right under the eyes of the traditional gatekeepers of our capitalistic system, the corporate directors whose prime responsibility is to represent the interests of the shareholders who elected them.
担任公司董事的职责,是确保企业资源为所有者所用——忠实地管理好托付给他们的公司财产。然而,当首席执行官不仅成为企业的老板,还成为了董事会的老板时,“受托管理”这一理念就在美国企业的议程上彻底缺席了,管理权与治理权之间传统的权力分立也随之被废除。
While it is the responsibility of those who serve on the boards of directors to ensure that the enterprise's resources are used in the service of its owners—to be faithful stewards, of the corporate property entrusted to them. But when the CEO becomes not only boss of the business, but boss of the board, the concept of stewardship became conspicuous by its absence from the agenda of corporate America, and the traditional separation of powers between management and governance was abrogated.
如何恢复这种权力平衡?如果董事们不堪重负,那么,股东们就必须开始像所有者一样行事。虽然太多企业管家辜负了我们的信任,但恐怕,我们这些共同基金管理人以及我们的客户,得到的公司治理水平正是我们应得的。因为我们没有以所有者的身份行事,没有聚焦企业价值并进行长期投资。相反,我们像交易者一样行事,基金组合的年均换手率高达 110%,沉浸在股价的短线投机之中。(有人称我们为“租股行业”,我认为这很贴切。)
How will we restore that balance of power? If the directors aren't up to the task, well, shareholders will have to start acting like owners. While too many of our corporate stewards have failed to earn our faith, we mutual fund managers and our clients have, I fear, gotten the corporate governance that we deserve. For we have not acted as owners, focusing on corporate value and investing for the long-term. Rather, we have acted as traders, turning our fund portfolios over at an average of 110% per year, engaging in short-term speculation in stock prices. (We have been called, accurately I think, the "rent-a-stock industry.")
部分原因在于,即便经历了大熊市的冲击,大多数大型机构投资者在公司治理中的角色也只是以其“沉默之声”引人注目。但要为我们的股东赢得应有的治理水平,我们必须开始像优秀的企业公民一样行事,认识到所有权不仅意味着权利,也意味着责任。这一转变将要求共同基金的优先次序进行重大调整。半个世纪前,我在本科毕业论文中讨论过这个问题,引用了凯恩斯勋爵对社会的担忧:“股票的常规估值是由大量无知个体的群体心理确立的。”他认为,其结果“会导致价格的剧烈波动,而即便是那些本应纠正这些异常的专业人士,也会追随群体心理,试图预测公众估值的变化,从而加剧这一趋势。”因此,他将股市描述为“一场要预测几个月后常规估值基础,而非一项投资长期预期收益的智斗。”
Partly as a result, even after the great bear market fallout, the role of most giant institutional investors in governance has been conspicuous only by the sound of its silence. But to get the governance our shareholders deserve, we need to begin to act as good corporate citizens, recognizing that ownership entails not only rights, but responsibilities. This change will demand a major realignment of mutual fund priorities. A half-century ago I discussed this issue in my senior thesis, noting Lord Keynes' concern about the implications for our society when "the conventional valuation of stocks is established (by) the mass psychology of a large number of ignorant individuals." The result, he suggested, "would lead to violent changes in prices, a trend intensified as even expert professionals, who, one might have supposed, would correct these vagaries, follow the mass psychology, and try to foresee changes in the public valuation." As a result, he described the stock market as, "a battle of wits to anticipate the basis of conventional values a few months hence rather than the prospective yield of an investment over a long term of years."
但我竟斗胆不以为然。我在论文中指出,在规模远为庞大的共同基金行业里,投资组合经理将“为市场提供对证券的稳健、老练、明智且具有分析性的需求,这种需求本质上基于公司的(内在)表现,而非公众对股票价值的评估——即其价格。”好吧,五十年后的今天,可以公允地说,比分牌上是“凯恩斯一分,博格尔零分”。但此刻正应奋起追赶我心目中金融机构的理想境界:从短期投机之愚走向长期投资之智。
But I had the temerity to disagree. In a far larger mutual fund industry, I suggested in my thesis, portfolio managers would "supply the market with a demand for securities that is steady, sophisticated, enlightened, and analytic, a demand that is based essentially on the (intrinsic) performance of a corporation rather than the public appraisal of the value of a share, that is, its price." Well, 50 years later, it is fair to say that the score is "Keynes one, Bogle zero." But it's not a moment too soon to measure up to my ideal for financial institutions: Moving from the folly of short-term speculation to the wisdom of long-term investment.
行动与反作用 对泡沫时代失败投资理念的这种反应,完全符合艾萨克·牛顿爵士的第三运动定律——每个作用力都有一个大小相等、方向相反的反作用力。而这一法则同样作用于金融市场本身。泡沫后期的第一个反应是:如同所有泡沫一样,它破裂了。熊市是对牛市的必然反作用。这条规律既适用于“新经济”的纳斯达克指数(由场外股票构成),也适用于基本属于“老经济”的纽约证券交易所指数。纳斯达克指数从高点跌至去年秋天的低点,跌幅高达 78%,而纽交所指数下跌 33%,跌幅不到其一半。(两个市场的主要区别在于:要在纽交所上市,公司必须实际拥有盈利。)在随后的复苏中,纳斯达克指数上涨了 73%,纽交所指数上涨了 30%。但是,别忘了复利那出人意料严酷的数学:先下跌 78% 再上涨 73%,净结果不是亏损 5%,而是亏损 62%!即便是 33% 的下跌被 30% 的上涨所抵消,其结果也不是亏损 3%,而是资本损失 14%。但我们显然已经听说了两个市场的故事:均值回归仍然活生生地存在着。
Actions and Reactions This reaction to the failed investment ethos of the bubble era is entirely consistent with Sir Isaac Newton's third law of motion—for every action there is an equal and opposite reaction. And that law is also in force in the financial markets themselves. The first reaction to the late bubble is that, like all bubbles, it burst. The bear market was the inevitable reaction to the bull market. The rule applied in both the "new-economy" NASDAQ Index of unlisted stocks and the largely "old economy" New York Stock Exchange Index. The NASDAQ Index fell a stunning 78% from its high to its low last autumn, while the NYSE index fell 33%, less than half as much. (The principal difference between the two markets is that to be listed on the NYSE a company actually has to have earnings.) In the ensuing recovery, the NASDAQ index is up 73%, and the NYSE up 30%. But, don't forget the surprisingly harsh mathematics of compounding: A 78% loss followed by a 73% gain nets, not to a 5% loss, but a 62% loss! And even a 33% loss balanced by a 30% gain results, not in a 3% loss, but a 14% loss of capital. But we've clearly been told a tale of two markets: Reversion to the mean is alive and well.
图表——两个市场的故事:1 美元的增长,1982-2003
如今,经历泡沫破裂和不错的复苏之后,未来会怎样?我们来看一些数字,它们或许能帮我们理解股市和债市未来可能带来的回报。就我个人而言,我几乎不轻信简单参照历史经验的做法,因为就像我说过一千遍的:“金融回报不是精算表。”投资的核心词是不确定性。要理解为什么过去无法预言未来,我们只需留意凯恩斯勋爵近 70 年前写下的话:“除非能分辨出过去之所以如此的根本原因,否则将基于过去经验的归纳推理套用到未来,是危险的。”
Chart – A Tale of Two Markets: Growth of $1, 1982-2003 Today, after the fall—and a nice recovery—what does the future hold? Let's look at some numbers that might help us to understand what returns might lie ahead for the stock market, and for the bond market as well. I, for one, place little credence in simply looking at historical experience, for as I've said a thousand times, "financial returns are not actuarial tables." The watchword of investing is uncertainty. To understand why the past cannot foretell the future, we need only heed Lord Keynes' words, written nearly 70 years ago: "It is dangerous . . . to apply to the future inductive arguments based on past experience, unless one can distinguish the broad reasons why past experience was what it was."
但如果我们能厘清过去之所以成为过去的原因,就能对未来形成一些合理的预期。凯恩斯帮助我们做了这种区分,他指出长期预期状态是企业家精神(“预测资产在其整个存续期内的预期收益”)与投机(“预测市场心理”)的结合。我对这些话再熟悉不过了,因为 52 年前,我也在普林斯顿的论文里引用了它们。
But if we can distinguish the reasons why the past was what it was, we set some reasonable expectations about the future. Keynes helped us make this distinction by pointing out that the state of long-term expectation is a combination of enterprise ("forecasting the prospective yield of assets over their whole life") and speculation ("forecasting the psychology of the market"). I'm well familiar with those words, for 52 years ago I also incorporated them in that thesis at Princeton.
投资回报与投机回报 这种收益的双重属性在股市历史中清晰可见。借用凯恩斯的思路,我将股市收益划分为:a) 投资回报(企业层面),包括股票的初始股息率加上后续盈利增长;b) 投机回报,即市盈率变动对股价的影响。回顾 20 世纪股票的记录:首先注意每个十年间股息收益率(黄色条块)对总回报的稳定贡献——始终为正,只有一次落在 3% 至 5% 区间之外。还要注意,除了受大萧条困扰的 1930 年代,盈利增长(绿色条块)在每个十年中的贡献都是正的,通常每年在 4% 至 7% 之间。结果是:总投资回报(顶部的曲线)仅在唯一一个十年(同样是 1930 年代)为负,整体一般在每年 8% 至 13% 的范围内。
Investment Return and Speculative Returns This dual nature of returns is clearly reflected in stock market history. Using Keynes' idea, I divide stock market returns into: a) Investment Return (enterprise), consisting of the initial dividend yield on stocks plus their subsequent earnings growth; and b) Speculative Return, the impact of charging price/earnings multiple on stock prices. Consider the record of stocks during the twentieth century: Note first the steady contribution of dividend yields (the yellow bars) to total return during each decade; always positive, only once outside the range of 3% to 5%. Note too that, with the exception of the depression-ridden 1930s, the contribution of earnings growth (the green bars) was positive in every decade, usually running between 4% and 7% per year. Result: Total investment returns (the line at the top) that were negative in only a single decade (again, the 1930s), and generally ran in the 8% to 13% annual range.
图表——20 世纪各十年股票回报:投机回报入场。与股息和盈利增长在几十年间的相对稳定相比,投机回报的极端波动在图中格外醒目(蓝色柱状图),随着市盈率的起落而变化。(例如,市盈率十年间从 10 倍翻倍至 20 倍,相当于年化投机回报 7.2%。)有趣的是,无一例外,每个投机回报显著为负的十年,之后紧跟着一个回报转为正且幅度相当的十年——平静的 1910 年代之后是喧嚣的 1920 年代,令人沮丧的 1940 年代之后是蓬勃的 1950 年代,灰心的 1970 年代之后是腾飞的 1980 年代——均值回归(RTM)的宏伟写照。紧接着,令人惊叹的是,我们在 1990 年代看到了前所未有的第二次连续高涨的投机回报——这是从未出现过的模式。
Chart – 20th Century Stock Returns – by the Decade Enter Speculative Return: Compared with the relative consistency of dividends and earnings growth over the decades, truly wild variations in speculative return punctuate the chart. (blue bars), as price-earnings ratios waxed and waned. (A 100% rise in the P/E, from 10 to 20 times over a decade, for example, would equate to a 7.2% annual speculative return.) Curiously, without exception, every decade of significantly negative speculative return was immediately followed by a decade in which it turned positive by a correlative amount—the quiet 1910s and then the roaring 1920s, the dispiriting 1940s and then the booming 1950s, the discouraging 1970s and then the soaring 1980s—RTM writ large. And then, amazingly, we see an unprecedented second consecutive exuberant increase in speculative return in the 1990s—a pattern never seen before.
现在来看整个 20 世纪:该世纪股票的年均回报率为 10.4%(橙色柱)。其中近 10% 来自投资收益——5% 来自股息收益,另外约 5% 来自盈利增长。剩下的 0.6% 则来自市盈率的小幅净提升。信号很明确:长期来看,股票回报取决于企业实际赚取的投资收益。投机回报所反映的市场认知影响甚微。在漫长的岁月跨度中,经济基本面主宰长期股权回报;那些在短期主导市场的情绪,终将消散。
Now look at the 20th century in total: the average annual return on stocks during the century was 10.4% (orange bar). Nearly 10% was represented by investment return; 5% by dividend yields and about another 5% by earnings growth. The remaining 0.6% came from a small net increase in the price-earnings ratio. The message is clear: In the long run, stock returns depend on the reality of the investment returns earned by business. The perception reflected by speculative returns counts for little. Over a long span of years, economics dominate long-term equity returns; emotions, so dominant in the short-term, dissolve.
回首与展望 1999 年底,回顾过去股市回报背后的原因,本应能帮助我们识别一场即将破裂的泡沫。首先,股息收益率是已知量。它已降至 1.1% 的历史最低点,不再能作为未来投资回报的主要驱动力,重任落在了盈利增长上。我选取 6% 作为未来十年的合理预期,略高于趋势线。如果这样,未来十年的投资回报率将达到 7.1%。
Returns in Retrospect, and in Prospect As 1999 ended, looking at the reasons behind past stock returns would have helped us recognize a bubble that was about to burst. First, the dividend yield was a known quantity. It had fallen to an all-time low of 1.1%, eliminating it as a major driver of future investment return, and leaving the heavy lifting to earnings growth. I picked 6% as a reasonable expectation for the coming decade, a bit above the trend line. If so, investment return in the decade ahead would have come to 7.1%.
图表 – 历史股票回报与未来展望
那么投机回报呢?在过去二十年中,市场的市盈率从 7 倍飙升至 30.5 倍,年化贡献为 7.5%。由于市盈率已经超过百年历史平均水平的两倍,即便有人天真地相信“这次不一样”,认为如此高的市盈率不会下降——即便它维持不变——未来的投机回报也将是零。但我的猜测是,市盈率可能会回落到 18 倍附近,每年带来约 5% 的负向投机回报。结果就是:1999–2009 年间股票的平均预期年回报率不足 2%——并且不是连续十年每年都是 2%;股票市场不会那样运行。更可能的情况是,我说,先是几年内股市下跌 40% 或 50%,随后回归更为正常的回报水平,比如年化 9% 左右的区间。
Chart – Past Stock Returns, and a Look to the Future What about speculative return? Over the previous two decades, the market's p/e ratio soared from seven times to 30.5 times, producing a 7.5% annual rate. With a p/e more than double the century-long norm, even if one naively believed that "this time is different," and that such a stratospheric ratio wouldn't decline, even if it held, the future speculative return would be zero. But my guess was that the p/e ratio might drop to the neighborhood of 18 times, providing a negative speculative return of about 5% per year. Result: An expected average return on stocks in 1999–2009 of less than just 2% per year—and not ten individual years at 2%; stock markets just don't behave that way. More likely, I said, was a 40% or 50% drop over a few years, followed by a return to more normal returns, say in the range of 9% annually.
我常说,“我们也许知道市场会发生什么,却永远不知道何时发生。”但在 2000 年 4 月 6 日的一次演讲中,我完全抛开了谨慎:“所以让我把话说清楚。你们可以把我牢牢归入深深担忧股市很可能正在走向一场痛苦大跌的阵营——实际上,这场大跌可能在我十天前开始写这篇演讲稿时就已经开始了。”随后发生的事正是如此,股市跌幅恰好达到了 50%。
I've often said, "while we may know what will happen in the market, we never know when." But in an April 6, 2000 speech, I threw caution to the winds: "So let me be clear. You can put me firmly for the camp of those who are deeply concerned that the stock market is all to likely to be riding for a painful fall—indeed a fall that may have begun as I began to write this speech ten days ago." And that's exactly what happened as the stock market drop tumbled by precisely 50%.
市场从低点反弹了 41%(仍比峰值低 31%),泡沫的许多过度现象已经得到修正。那么现在,让我们为未来十年股市可能的表现设定一些合理预期。股息率几乎翻了一番,达到 1.8%。在相同的 6% 盈利增长假设下——这当然不能保证!——股票的未来投资回报率可能在 7% 到 8% 之间。投机回报会为这个数字加分还是减分?考虑到市盈率目前约为 18 倍(基于“正常化”的经营利润,这有点牵强),我怀疑这个因素是否会给我们带来太多帮助——或者,就此而言,太多损害。因此,合理的预期——一如既往地夹杂着乐观情绪——表明未来股票的年均回报率在 6% 到 9% 之间。但不要不加批判地同意我的观点。自己做预测:只需在你自己的盈利增长预估上加上 1.8% 的股息率,再猜一下投机回报。然后加起来。但永远不要忘记,不评估影响股票回报的广泛原因就预测其回报是不明智的。
With the market's 41% recovery from the lows (leaving it 31% below its peak) many of the bubble's excesses have been corrected. So now let's set some reasonable expectations for what stocks might do in the next ten years. The dividend yield has nearly doubled, to 1.8%. With the same 6% earnings growth assumption—hardly guaranteed!— the future investment return on stocks could be in the 7% to 8% range. Will speculative return add or detract from that figure? With p/es now around 18 times (based on "normalized" operating earnings, which is a bit of a stretch), I'm dubious that we will get much help—or, for that matter, much harm—from that source. So reasonable expectations—seasoned as always with optimism—suggest a future annual average return on stocks in the range of six to nine percent. But don't agree with me uncritically. Make your own forecast: Just add your own earnings growth estimate to the 1.8% dividend yield, and take a guess at speculative return. Then combine them. But never forget that it's unwise to forecast stock returns without evaluating the broad reasons that will shape them.
债券情况如何?
What About Bonds?
现在考虑债券在未来十年可能提供什么回报。虽然历史几乎没有给我们提供关于债券未来回报的线索,但当下提供了一个极好的线索,因此未来债券回报的参数相当容易确定。凯恩斯的分析再次有所帮助,因为债券的投资回报——记住,“预测资产在整个生命周期内的预期收益”——主要取决于它们产生的利息支付。结果:债券当前的到期收益率对随后十年的回报有非常高的解释力。
Now consider what returns bonds might provide in the coming decade. While history gives us few clues to what lies ahead for bond returns, the present provides an excellent clue, so the parameters of future bond returns are reasonably easy to establish. Again, Keynes' analysis helps, for the investment return on bonds—remember, "forecasting the prospective yield of assets over their whole life"—depends largely on the interest payments they generate. Result: The current yield-to-maturity of bonds explains a remarkably high proportion of their return on the subsequent ten-years.
事实上,初始收益率与债券随后十年回报之间的相关系数高达 0.91,接近于完美的 1.00。例如,1980 年,美国中期国债的收益率为 12.4%;随后十年的回报率为 12.5%。1990 年,收益率为 7.7%;随后十年的回报率为 7.5%。如今,一个由国债和公司债组成的多元化投资组合收益率约为 5%,未来十年债券回报可能在 4% 到 6% 之间。
In fact, the correlation between the initial yield and subsequent ten-year return of bonds is a healthy 0.91, close to a perfect 1.00. In 1980, for example, the yield on an intermediate-term U.S. Treasury bond was 12.4%; the return during the subsequent decade was 12.5%. In 1990, the yield was 7.7%; the return in the following ten years was 7.5%. Today, with a diversified portfolio combining Treasury and corporate bonds yielding about 5%, bond returns in the coming decade are likely to range between 4% and 6%.
图表——债券市场:当前收益率 vs. 未来回报 因此,无论是股票还是债券,我们都面临一个新时代——一个回报低迷的新时代。但如果我们对未来回报的核心预测大致正确——股票 7.5%,债券 5%——那么股权风险溢价大约为 2.5%,略低于历史常态,但大体一致。在一个不确定的世界里,只有时间能证明这些理性预期是否成立,但它们远胜于依赖我们的情绪。
Chart – The Bond Market-Current Yields vs. Future Returns So in stocks and bonds alike, we're looking at a new era—but a new era of subdued returns. But if our central figures for future returns are anywhere near right— 7½% for stocks, 5% for bonds—the equity risk premium would approximate 2½%, somewhat below, but broadly consistent with, historical norms. In an uncertain world, only time will tell if these rational expectations prove out, but they are far better than relying on our emotions.
谁赚到了市场回报?
Who Earns the Market Returns?
但无论金融市场慷慨地提供何种回报,请别犯这样的错误:认为投资者实际赚到了那些回报。要解释这一点,我们只需理解投资中简单的数学原理:作为一个群体,所有投资者必然恰好赚取市场回报,但这只是在扣除投资成本之前。在扣除所有金融中介的成本之后——所有管理费、交易成本、分销成本、营销成本、运营成本以及金融中介的隐性成本——投资者的回报必然、将会、也确实会低于市场回报,差额恰好等于这些成本的总和。
But whatever returns the financial markets are generous enough to deliver, please don't make the mistake of thinking investors actually earn those returns. To explain why this is the case we need only to understand the simple mathematics of investing: All investors as a group must necessarily earn precisely the market return, but only before the costs of investing are deducted. After all the costs of financial intermediation are deducted—all of the management fees, the transaction costs, the distribution costs, the marketing costs, the operating costs, and the hidden costs of financial intermediation— the returns of investors must—and will, and do—fall short of the market return by an amount precisely equal to the aggregate amount of those costs.
结果:在扣除成本之前跑赢市场是一场零和游戏;在扣除成本之后跑赢市场是一场输家的游戏。投资者作为一个整体所获得的回报,不可避免地远低于金融市场实际实现的回报。投资的一个巨大悖论是,你并没有得到你所付出的。事实恰恰相反:你得到的是你没有付出的。以股票型共同基金的成本为例。管理费和运营费用——即“费用率”——平均每年占基金资产的 1.6%。再增加大约 1.5% 的投资组合换手成本、营销费用和其他较小附加费用,股票型基金的总持有成本大约翻倍,达到每年约 3%。所以是的,成本很重要。
Result: Beating the market before costs is a zero-sum game; beating the market after costs is a loser's game. The returns earned by investors in the aggregate inevitably fall well short of the returns that are realized in our financial markets. The great paradox of investing is that you don't get what you pay for. The fact is quite the opposite: You get what you don't pay for. Consider the costs of equity mutual funds. Management fees and operating expenses—the "expense ratio"—average about 1.6% per year of fund assets. Add another one-and-one-half percent in portfolio turnover costs, marketing expenses, and other smaller add-ons and the total cost of equity fund ownership roughly doubles, to about 3% per year. So yes, costs matter.
成本有多重要?
How Much Do Costs Matter?
成本有多重要?非常重要!事实上,基金成本在解释为什么(例如)在 1984 年至 2002 年期间,普通共同基金的平均回报率为 9.3%,而股市本身的年化平均回报率为 12.2% 方面,起到了决定性作用。这 2.9% 的差异几乎正好是我们根据大约 3% 的基金成本粗略估算所预期的。(永远不要忘记:市场回报减去成本等于投资者回报。)简而言之,基金经理为自己攫取了金融市场回报中过多的份额,而留给基金投资者的份额太少。
How much do costs matter? A ton! Indeed, fund costs have played the determinative role in explaining why, for example, during the 1984–2002 period, the return on the average mutual fund averaged 9.3% when the return on the stock market itself averaged 12.2% per year. That 2.9% differential is almost exactly just what one might expect, given our 3% rough estimate of fund costs. (Never forget: Market return, minus cost, equals investor return.) Simply put, fund managers have arrogated to themselves an excessive share of the financial markets' returns, and left fund investors with too small a share.
图表:股市 vs. 普通股票型共同基金 基金经理与基金所有者之间的利益冲突解释了普通基金与股市本身之间巨大的业绩差距。但还有一个更大的冲突让基金投资者付出了更多代价,因为基金经理已从股东资源的谨慎守护者,转变为自身产品的鲁莽推销者。我们迎合公众口味,推出新基金以利用每一个新的市场热潮,并通过大量广告宣传我们最热门基金的回报,放大了问题。这种对营销的专注也对基金投资者产生了深远的负面影响,他们在购买基金的时机和所购基金的选择上都付出了巨大代价。结果:共同基金所有者的表现远逊于基金本身。
Chart – The Stock Market vs. The Average Equity Mutual Fund The conflict of interest between fund managers and fund owners explains the large performance gap between the average fund and the stock market itself. But there is another major conflict that has cost fund investors even more, for fund managers have moved away from being prudent guardians of their shareholders' resources and toward being imprudent promoters of their own wares. We have pandered to the public taste by bringing out new funds to capitalize on each new market fad, and we have magnified the problem by heavily advertising the returns earned by our hottest funds. This focus on marketing has also had a profound negative impact on fund investors, who have paid a huge penalty both in the timing of their fund purchases and in the selection of funds they purchased. Result: mutual fund owners have fared far worse than the funds themselves.
时机选择和基金选择的惩罚 首先,考虑时机惩罚。在 1984 年至 1992 年期间,当标普 500 指数在 300 点以下徘徊时,投资者以每年 100 亿美元的速度购买股票基金。但在 1999 年,当指数超过 1100 点,并在 2000 年达到 1527 点的高位时,投资者以每年 2200 亿美元的速度涌入资金。在早期股票便宜时投入股票基金的资金如此之少,而在股票昂贵时投入的资金如此之多,这让基金投资者付出了巨大代价,基金行业必须为这种适得其反的模式分担责任。
The Penalties of Timing and Selection First, consider the timing penalty. With the Standard and Poor's 500 Index languishing under the 300 level during 1984–1992, investors purchased equity funds at a $10 billion annual rate. But with the index over 1100 in 1999, on the way to its 1527 high in 2000, investors poured money in at a $220 billion annual pace. Putting so little of their money into equity funds in the early years when stocks were cheap, and so much of their money when stocks were dear, has cost fund investors plenty, and the fund industry must share the responsibility for that counterproductive pattern.
图表:时机惩罚 投资者还付出了巨大的选择惩罚,而行业的责任在这里要大得多。在泡沫期间,我们创建并推广了青睐高估的纳斯达克股票的增长基金和行业基金——即“新经济”、科技和互联网。恰恰在最错误的时候,投资者向这些高风险的基金投入了 4600 亿美元,并从青睐纽约证券交易所股票的保守价值型基金中撤出了近 1000 亿美元——这些“旧经济”股票,值得庆幸的是,在泡沫膨胀时它们落后于市场,在泡沫破裂时它们保持相对稳定。
Chart: The Timing Penalty Investors also paid a huge selection penalty, and here the industry's responsibility is far greater. During the bubble, we created and promoted growth funds and sector funds that favored over-priced NASDAQ stocks—the "new economy," technology, and the internet. At precisely the wrong time, investors poured $460 billion into these highly risky funds and withdrew nearly $100 billion from the conservative value funds favoring NYSE stocks—"old economy" stocks which, bless them, both lagged the market as the bubble inflated and held fairly steady as it burst.
图表:选择惩罚 由成本导致的普通基金业绩滞后,再被普通基金投资者付出的时机惩罚和选择惩罚放大,其最终结果确实令人震惊。根据一项独立研究,普通基金所有者获得的年化回报率仅为 2.6%,比市场回报低了整整近十个百分点,比普通基金低七个百分点——甚至低于储蓄账户在完全没有风险的情况下所能产生的回报。
Chart: The Selection Penalty The net result of cost-induced performance lag of the average fund, leveraged by the timing penalty and the selection penalty paid by the average fund investor, is truly stunning. According to an independent study, the average fund owner earned an annual rate of return of just 2.6% per year, nearly ten full percentage points short of the market's return, and seven percentage points short of the average fund—less return than a savings account would have produced, with no risk at all.
图表:股市、基金与基金所有者 复利:魔力与暴政 现在让我们在整个时期对这些回报进行复利计算:1 万美元投资于股市本身将产生 7.9 万美元的利润。1 万美元投资于普通基金将增长到 4.4 万美元——少了一半。而普通基金投资者投资的 1 万美元将仅产生 6000 美元的利润。正如 1 万美元增长到 7.9 万美元展示了复利回报的魔力,而减少整整 3.5 万美元——降至 4.4 万美元——则展示了复利成本的暴政。同样,普通基金投资者遭受的进一步 3.8 万美元的缺口——令人惊叹,不是吗!——则展示了时机选择和基金选择带来的痛苦,这是我们不惜一切代价专注于资产聚集所带来的部分后果。我们无法辩称我们给了股东公平的待遇。
Chart: The Stock Market, Funds, & Fund Owners Compounding: The Magic and the Tyranny Now let's compound those returns during the full period: $10,000 in the stock market itself would have produced a profit of $79,000. $10,000 in the average fund would have grown by $44,000—half as much. And the $10,000 invested by the average fund investor would have produced a profit of just $6,000. Just as the growth of $10,000 to $79,000 demonstrates the magic of compounding returns, so that reduction by a full $35,000—to a value of $44,000—demonstrates the tyranny of compounding costs. By the same token, the further $38,000 shortfall—amazing, isn't it!—incurred by the average fund investor demonstrates the woes of timing and selection, brought on as part of our focus on asset gathering at all costs. It is impossible to argue that we have given our shareowners a fair shake.
图表:股市、基金与基金所有者 最近基金行业出现的市场择时丑闻,尽管令人作呕,但相对于投资者因行业过高成本以及行业对推销和资产聚集的压倒性关注所遭受的损失而言,不过是小巫见大巫。但这些丑闻有一个完全有益的效果,即照亮了共同基金经理与共同基金股东利益之间存在的无数冲突,并指明了改革的方向,迫使这个行业不再专注于营销业务,而是专注于管理专业——不是销售技巧,而是信托责任——我期待这一改变终于要到来。
Chart: The Stock Market Funds, & Fund Owners The recent market timing scandals in the fund industry, disgusting as they are, are fairly small change relative to the losses investors have incurred by the industry's excessive costs and by the industry's overwhelming focus on promotion and asset gathering. But the scandals have the entirely beneficial effect of shining the spotlight on the myriad conflicts that exist between the interests of mutual fund managers and mutual fund shareholders, and point the way toward reform, forcing this industry to focus not on the business of marketing, but on the profession of management—not salesmanship but stewardship—a change which I expect is at last on the way.
价值观与理想主义 最后,我用几句话谈谈价值观。我在讲话开始时告诉你们,我在大学时代以及职业生涯之初所怀有的理想主义。我想在结束时告诉你们,即使在共同基金这个竞争激烈、弱肉强食、尔虞我诈的行业里度过了漫长的职业生涯,也丝毫没有减弱我的理想主义。事实上,我相信今天我的内心深处比 54 多年前拥有更多的理想主义。在先锋集团,我尽最大努力创建了一家能够践行这些理想的公司。虽然行业尚未效仿它们,但我确信朝这个方向发展只是时间问题。
Values and Idealism Let me close with a few words about values. I began these remarks by telling you of the idealism I held during my college days, and as I began my career. I want to close by telling you that even a long career in the competitive, dog-eat-dog, give-and-take of the mutual fund business hasn't dimmed my idealism one jot. Indeed, I believe that today there is even more idealism in my heart and soul than there was all those 54-plus years ago. At Vanguard, I did my best to create a company that would live up to those ideals. While the industry has yet to emulate them, I'm certain that moving in that direction is only a matter of time.
美国企业界和共同基金界即将到来的改革浪潮,将有助于将我们国家的资本发展进程从投机转向实业。但风险不仅仅在于改善治理和投资实践。我们还必须建立一套更高的原则。我们的开国先辈相信高尚的道德标准、公正的社会以及我们事务的德行操守。这些信念塑造了我们国家的根本品格。
The coming wave of reform in corporate America and in mutual fund America will help turn our nation’s capital development process away from speculation and toward enterprise. But there's even more at stake than improving the practices of governance and investing. We must also establish a higher set of principles. Our founding fathers believed in high moral standards, in a just society, and in the virtuous conduct of our affairs. Those beliefs shaped the very character of our nation.
如果品格至关重要——而我完全坚信品格确实至关重要——那么当今商业和金融模式的道德缺失;对财务报表的操纵;我们这些投资管理领域的人愿意接受明知错误的行为;让我们保持沉默的从众心理;让贪婪压倒理性的自私;这一切都已侵蚀了资本主义的品格。然而,品格正是我们在今天我所描述即将到来的新时代中最需要的东西;在经历了大熊市及其所反映的投资者幻灭之后,比以往任何时候都更需要品格;在全球各经济体都在努力寻找方向的日子里,比以往任何时候都更需要品格;在我们周围这个充满冲突的世界里,美国的实力比以往任何时候都更多地寄托在她的价值观、她的理想、她的善良之中。
If character counts—and I have absolutely no doubt that character does count— the ethical failings of today's business and financial model; the manipulation of financial statements; the willingness of those of us in the field of investment management to accept practices that we know are wrong, the conformity that keeps us silent, the selfishness that lets our greed overwhelm our reason; all have eroded the character of capitalism. Yet character is what we'll need most in the coming new era I've described today; more than ever in the wake of the great bear market and the investor disenchantment it reflects; more than ever in these days when economies around the globe are struggling to find their bearings; more than ever in the strife-ridden world around us, where America's strength lies more than ever in her values, her ideals, her goodness.
那些追求通过从事商业和金融而获取回报的人的动机,曾激起亚当·斯密这样的大人物也将其想象为“某种宏大、美好而崇高的事物,值得为之付出辛劳和焦虑”。我无法想象今天在座的任何人会用这些词来描述资本主义在近期的样子。我们越早能再次将这些词用于我们的商业和金融领袖——并且是真心实意地——就越好。而在座的每一个人都可以成为这一至关重要使命的一部分。
The motivations of those who seek the rewards earned by engaging in commerce and finance struck the imagination of no less a man than Adam Smith as "something grand and beautiful and noble, well worth the toil and anxiety." I can't imagine that anyone in this room today would use those words to describe what capitalism has been about in the recent era. The sooner we can again apply those words to our business and financial leaders—and mean them—the better. And there's no one in this room who can't be part of this vital mission.
如果你们理解了我今天下午的讯息,我无法想象你们这些年轻的 MBA 候选人不会想:“哇!我们的父母和祖父母真的把一切都搞砸了!”而你们是对的。但绝不要灰心丧气。你们拥有千载难逢的机会——一个将正当的道德、诚实的实践以及一点利他主义重新注入企业行为和共同基金行为的机会。那种被称为“资本主义的病态突变”的东西必须被扭转,而你们这一代人的伟大挑战正是要做到这一点。我们的社会需要你们将青年时代的理想带入商业和投资领域的耕耘中去。保持对美国及世界的乐观。永远不要失去你们在本科和研究生阶段对学习和发现的热忱。要有勇气为你们所珍视的东西发声。最重要的是,在你们对待生活和事业的方式中,无论如何,都要奋力前行,永不停歇!
If you've understood my message this afternoon, I can't imagine that you young MBA candidates aren't thinking: "Wow! Our parents and grandparents really screwed it all up!" And you're right. But don't you dare get discouraged. You have the opportunity of a lifetime—an opportunity to restore proper ethics, honest practices, and a touch of altruism to corporate behavior and mutual fund behavior as well. What has been described as "a pathological mutation in capitalism" must be reversed, and it is your generation's great challenge to do so. Our society needs you to carry forward the ideals of your youth into the vineyards of business and investing. Maintain your optimism about America and the world. Never lose the exuberance for learning and discovery of your college years and at graduate school. Have the courage to speak out for what you hold high. Above all, in your approach to life and career alike, press on, regardless!
我向你们保证,我也会这样做,继续为投资者建设一个更美好的世界而奋斗。在我人生的这个阶段,我感觉就像尤利西斯在完成他那非凡的奥德赛返回后一定有的感受,我将以丁尼生赋予那位伟大战士的诗句作为结束:……来吧,朋友们,寻求更新世界,为时未晚。
I promise you I'll do the same, keeping up my fight to build a better world for investors. At this stage of my life, I feel like Ulysses must have felt after returning from his marvelous odyssey, and I'll close with these words that Tennyson gave to that great warrior: . . . Come my friends, ‘Tis not too late to seek a newer world.
出发吧,坐稳你们的桨位,用力击打 那轰鸣的垄沟;因为我的目标坚定不移。
Push off, and sitting well in order smite The sounding furrows; for my purpose holds.
航行至夕阳之外……直至我死。
To sail beyond the sunset . . . ‘til I die.
虽被夺走许多,尚存许多,而且 我们已不再是往昔那撼动天地 的力量,但我们如今的样子,就是我们的样子; 一颗英雄之心,同样坚毅, 被时光和命运削弱却意志顽强, 去奋斗,去追寻,去发现,绝不屈服。* * 《尤利西斯》,阿尔弗雷德·丁尼生勋爵 注:本演讲所表达的观点不一定代表先锋集团现任管理层的看法。
Tho much is taken, much abides, and ‘tho We are not now that strength which in old days Moved earth and heaven, that which we are, we are; One equal temper of heroic hearts, Made weak by time and fate but strong in will To strive, to seek, to find, and not to yield.* * Ulysses, by Alfred Lord Tennyson Note: The opinions expressed in this speech do not necessarily represent the views of Vanguard's present management.