公司治理:下一步是什么?
公司治理:下一步怎么走?
Corporate Governance: What’s Next?
主题演讲
约翰·C·博格尔
先锋集团创始人兼前董事长
在 Foley & Lardner 全国董事协会上的演讲
伊利诺伊州芝加哥
2005 年 3 月 10 日
下午好。浏览完——并且参与其中——你们这份精彩而全面的议程,它几乎涵盖了公司治理和公司监管的方方面面之后,要尝试提炼并总结在这繁忙一天中呈现在你们面前的丰富信息与观点,实在让人有些望而生畏。
Keynote Speech by John C. Bogle Founder and Former Chairman, The Vanguard Group before The Foley and Lardner National Directors Institute Chicago, Illinois March 10, 2005 Good afternoon. After looking over—and participating in—your wonderfully comprehensive agenda that covers almost every conceivable aspect of corporate governance and corporate regulation, it’s more than a little intimidating to try to crystallize and summarize the wealth of information and opinion that has been presented to you during this busy day.
因此,我不想采取那种方式,而是想讨论三个具体事项,我相信它们很快会成为董事会议程的核心议题。最后,我将反思股东给董事们带来的新压力——在最近一段时间里,这个群体基本保持沉默,而这种压力要求董事将股东利益置于其他所有方之上。我的结论很可能不会让你意外:长期以来,大多为被动型股东的股票持有者所忽视的公司民主,将在治理议题中成为一股重要力量。
So, rather than taking that approach, I’d like to discuss three specific items that I believe will soon come to dominate the Board agenda, and then conclude by reflecting on new pressures that will be brought to hear on directors by stockholders, a constituency that has been largely silent during the recent era, pressures to serve their interests above all others. My conclusion may well not surprise you: corporate democracy, long ignored by our largely passive stockowners, will emerge as a major force in governance issues.
投资领域以充分披露为圭臬,请允许我先说明塑造我个人观点的三个观察视角:第一,我在投资领域工作了 54 年。从 1965 年到 1996 年,我担任过两家大型共同基金管理公司的首席执行官,其中第二家由我于 1974 年创立。这两家机构都既是 a)企业股票的大宗持有人(据最新统计,持有价值超过 5000 亿美元的股票),又同时 b)由它们自己的股东所拥有——直到 1974 年,是一家上市基金公司的股东;此后,则是通过持有基金份额而共同拥有先锋基金股票的共同基金投资者。
Full disclosure being the hallmark of the investment field, let me first set out the three vantage points that have shaped my views: First, I’ve worked in the investment field for 54 years. From 1965 to 1996, I served as chief executive of two large mutual fund management companies, the second of which I founded in 1974. These two institutions were both a) substantial owners of corporate stocks (at last count, more than $500-billion-worth), and also b) owned by their own stockholders—until 1974, shareholders of a publicly-held fund management company; thereafter, mutual fund investors who mutually owned, through their fund holdings, the stock of Vanguard.
第二,长期以来我一直是公司治理的研究者——也是直言不讳的批评者——尤其是共同基金治理。我对基金治理的内部批评,甚至可以追溯到我们开展“先锋基金治理实验”之前——这套结构的设计初衷,是要确保基金投资人,而不是管理公司,在食物链顶端用餐(如果你愿意这么理解的话)。我的第五本书,关于美国企业界、投资界和共同基金界出了什么问题的主题,将于 9 月由耶鲁大学出版社出版。
Second, I’ve been a long-time student—and outspoken critic—of corporate governance in general, and mutual fund governance in particular. My insider’s criticism of fund governance goes back even before we undertook what we called “the Vanguard Experiment” in mutual fund governance—a structure designed to assure that the fund investor, rather than the management company, dines, if you will, at the top of the food chain. My fifth book, on the subject of what went wrong in corporate America, in investment America, and in mutual fund America, will be published by Yale University Press in September.
第三,除了我的投资生涯之外,我还曾在至少十几家其他组织的董事会任职——包括五家市值数十亿美元的上市公司的薪酬委员会、提名委员会、财务委员会和审计委员会——其中一家我至今仍在任职。
Third, in addition to my investment career, I’ve also served on at least a dozen boards of other organizations—including the compensation, nomination, finance, and audit committees of five public corporations, each with a multi-billion market capitalization—on one of which I continue to serve.
那么,我想可以公平地说,我从三个角度审视过公司治理问题:作为治理者、作为被治理者,以及作为冷静的、甚至近乎学术的观察者,研究过治理的双方。
I suppose it’s fair to say, then, that I’ve looked at corporate governance issues from the viewpoint of one who has been a governor, of one who has been governed, and of one who has studied both sides of governance as a dispassionate, indeed, almost academic, observer.
在转向我想谈论的股东——尤其是大型金融机构——日益强大的角色之前,请允许我先在公司董事“下一步怎么办?”这个主题下讨论三个重要问题。三个问题很快浮现在我的脑海里:1)为公司养老金计划设定合理的未来回报假设;2)考虑更优的新形式的股票期权;3)聚焦于创造长期公司价值,而不是关注短期股价。
Before I turn to the increasingly powerful role I see for shareholders—especially large financial institutions—let me discuss three important issues under the rubric of “what’s next?” for corporate directors. Three issues quickly come to mind: 1) Establishing reasonable assumptions of future returns for corporate pension plans; 2) Considering new and better forms of stock options; and 3) Focusing on the creation of long-term corporate value, rather than on the short-term price of the stock.
1. 未来养老基金收益 今天董事会会议议程上的重中之重,应当是对企业养老计划未来收益假设的审查。传统上,董事会对这些假设极少关注,就连奥马哈那位著名的先知也不例外——身为可口可乐、吉列以及其他 17 家公司的董事会成员,他也承认自己从未听到过针对这个问题的严肃讨论。
1. Future Pension Fund Returns High on the board agenda today ought to be a review of the assumptions of future returns on corporate pension plans. Traditionally, the board has paid little attention to these assumptions, and even the famed oracle of Omaha, as a board member of Coca-Cola, Gillette, and 17 other companies, acknowledges that he’s never heard a serious discussion of this issue.
然而,我们几乎未曾察觉,有三件事已经发生了变化。其一,如今许多大型企业的养老金计划资产,规模常常等同于甚至超过企业自身的经营资产。例如,道琼斯工业平均指数中 30 家成分企业的养老资产近期合计达 4000 亿美元,与之相比,这些企业自身的集体账面价值为 7000 亿美元。在某些情况下,养老金相较于资产规模较小(如花旗集团、英特尔),某些情况下则较为合理(如 IBM,养老金资产 740 亿美元,公司资产 1590 亿美元)。但以通用汽车、福特汽车和达美航空为例,它们的养老金资产(近 2000 亿美元)远高于公司资产(仅 600 亿美元)。
Almost without our noticing, however, three things have changed. First, the pension plan assets of many large corporations are now often as large as—or even larger than—the business assets of the corporation itself. For example, the pension assets of the 30 corporations in the Dow Jones Industrial Average recently totaled $400 billion, compared to the collective book value of $700 billion for these businesses themselves. In some cases, the pension fund is relatively small relative to assets (Citigroup, Intel), and in some cases reasonable (IBM, with pension assets of $74 billion and corporate assets of $159 billion). But GM, Ford, and Delta, for example, have far more pension assets (nearly $200 billion) than corporate (just $60 billion).
第二,过去八年间股票市场回报平平(标普 500 指数目前 1225 点,与 1998 年 12 月处在同一位置),许多养老金计划已岌岌可危,正面临巨大诱惑——无论当前金融环境如何,都倾向于上调其收益假设。正如摩根士丹利备受尊敬的会计专家特雷弗·哈里斯(与理查德·伯纳合作)所言:“经年累月的……过度乐观假设……已在作出的承诺与兑现承诺所需资源之间造成了经济错配。企业固定收益计划整体资金缺口高达 4000 亿美元。这些缺口将严重拖累许多计划发起方的经营业绩,甚至危及固定收益体系本身——尤其当市场未能实现高回报,或利率持续处于低位时。”
Second, with the humdrum returns provided by the stock market over the past eight years (at 1225, the current price of the S&P 500 is exactly where it was in December 1998), many pension plans are in shaky shape, and facing great temptation to raise their earnings assumptions, irrespective of what today’s financial conditions may dictate. As Morgan Stanley’s respected accounting expert Trevor Harris (with Richard Berner) put it, “years of . . . overly optimistic assumptions . . . have created economic mismatches between promises made and the resources required to keep them. Corporate defined-benefit plans as a whole are as much as $400 billion underfunded. Those gaps will drain many plan sponsors’ operating performance and threaten the defined-benefit system itself, especially if markets fail to deliver high returns, or if interest rates remain low.”
第三,养老金假设在近年来的财务工程中扮演了主要角色,这是近年来较不讨喜的发展之一。在这段时期里,“管理盈余”几乎成了一种艺术形式——其目的一方面常常是为了迎合当今金融市场对持续达成“盈利指引”的公司的渴望,另一方面也是为了让高管获得过高的薪酬。
And third, pension assumptions have played a major role in the financial engineering of recent years, one of the less attractive developments of the recent era, during which “managed earnings” became something of an art form, often to please the appetite of today’s financial markets for companies that consistently meet their “earnings guidance,” but also to produce excessive executive compensation as well.
看这个例子:“2001 年,Verizon 通信报告净利润 3.89 亿美元,并据此向高管发放奖金。然而,如果该公司没有计入 18 亿美元的养老金收入,净利润本应为负值。因此,Verizon 得以利用养老金收益将净利润扭亏为盈,从而为其向管理层提供更高奖金提供了掩护。情况还不止于此。事实上,Verizon 的养老基金在 2001 年并未产生任何实际收益;其投资回报为负,亏损 31 亿美元。那么,Verizon 如何能从其养老金资产中报告 18 亿美元的收入呢?该公司只是将养老金资产的预期未来收益率提高到了 9.25%,这是当时会计准则允许的做法。因此,用于将 Verizon 推向盈利的 18 亿美元养老金收入,甚至并未反映养老基金的实际回报。这笔养老金收入仅仅是会计假设变更的结果。这当然没有为公司或其股东创造任何价值。”¹ 长期历史回报?
Consider this example: “In 2001, Verizon Communications reported a net income of $389 million and awarded its executives bonuses based on that amount. Net income would have been negative, however, had the company not included $1.8 billion of pension income. Thus, Verizon was able to use pension earnings to convert net income to profits, giving the firm cover to provide managers with higher bonuses. It gets worse. It turns out that Verizon’s pension funds did not generate any real income in 2001; they had negative investment returns, losing $3.1 billion in value. How, then, could Verizon report income of $1.8 billion from its pension assets? The company merely increased its projection of future returns on pension assets to 9.25 percent, a move allowed under the accounting rules then in effect. Thus, the $1.8 billion in pension income used to move Verizon into the black did not even reflect actual returns generated by the pension funds. The pension income was simply the result of a change in the accounting assumptions. This certainly did not create any value for the firm or its shareholders.” 1 Long-Term Historical Returns?
这些估算的演变方式简直近乎丑闻。听听这段典型的措辞——实际上摘自通用汽车 2001 年年报:“我们的资产收益率假设,源自我们的精算师与资产管理团队进行的详细研究,并基于长期历史收益率。” 真是惊人!市场回报率涨得越高,通用汽车预测的未来回报率就越高。同样令人震惊的是,它明确假设股票市场——乃至债券市场——的回报率,与精算表格存在任何关联。如果过去 100 年债券提供了 4% 的回报率,而今天 10 年期债券的票面利率是 8%,你会选择 4% 作为你对未来回报率的假设吗?还是会选 8%?(我希望你不需要思考太久就能回答。)
The way these estimates have developed has been little short of scandalous. Hear the typical language, in fact taken from the General Motors Annual Report for 2001: “Our asset return assumption is derived from a detailed study conducted by our actuaries and our asset management group, and is based on long-term historical returns.” Amazing! The higher that market returns soar, the higher the future returns that GM projected. Equally amazing is the express assumption that returns in the stock market, and for that matter, the bond market, have anything whatsoever to do with actuarial tables. If bonds had provided a four percent return over the past 100 years and today’s interest coupon on a 10-year bond were eight percent, would you pick four percent as your assumption of future returns? Or would you pick eight percent? (I hope you don’t have to think about the answer for long.)
然而,以过去推断未来,恰恰是美国企业界正在做的事情……至少只要过去的回报还在增长,他们就会一直这么做。这些预测发展到荒谬的程度,只是时间问题。图 1 显示,1981 年,企业养老金计划的平均预期回报率为 7%,而当时 10 年期国债收益率接近 14%。对于一个按 40% 债券、60% 股票配置的政策投资组合而言,当时股票所隐含的未来年化回报率仅为 2.4%,还不到标普 500 指数 4.9% 股息率的一半——而那时股票的市盈率只有 8 倍。
Yet, using the past as prologue is exactly what corporate America was doing . . . at least as long as the past returns were rising. It was only a matter of time until the projections reached absurd levels. Chart 1 shows the expected return for the average corporate pension plan was 7 percent in 1981, when the 10-year Treasury yield was almost 14 percent. For a policy portfolio invested 40 percent in bonds and 60 percent in stocks, the implied future annual return required of stocks, then, was just 2.4 percent, less than half of the 4.9 percent yield on the Standard & Poor’s 500 Stock Index, at a time when stocks were selling at only eight times earnings.
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养老基金预期回报率,1981 – 2004 预期 10 年期国债 隐含股票 年份 回报率 债券收益率 回报率(60/40) 标普收益率 标普市盈率 1981 7.0% 13.9% 2.4% 4.9% 8.0 倍 1999 9.0 5.6 11.3 1.3 30.5 变动,1981 – 1999 +29% -60% +373% -73% +281% 2004 8.4% 4.8% 10.8% 1.9% 20.1 倍
假设投资组合配置为 60% 股票和 40% 债券。
Pension Fund Expected Returns, 1981 - 2004 Expected 10-yr. Treas. Implied Stock Year End Return Bond Yield Return (60/40) S&P Yield S&P P/E 1981 7.0% 13.9% 2.4% 4.9% 8.0x 1999 9.0 5.6 11.3 1.3 30.5 Change, 1981 - 1999 +29% -60% +373% -73% +281% 2004 8.4% 4.8% 10.8% 1.9% 20.1x Assuming a policy portfolio of 60 percent stocks and 40 percent bonds.
现在把时钟拨到 1999 年底,就在市场创下历史高点、熊市即将开始之前。尽管债券收益率暴跌 60%,降至仅 5.6%,但假设回报率却已升至 9%。因此,股票所隐含的未来年化回报率飙升到了 11.3%,几乎是此前 2.4% 水平的五倍,而尽管市场过去回报的大部分并非来自股息收益率和盈利增长这类基础金融回报,而是来自投机回报——它源于对盈利的向上重估。
Now advance the clock to the end of 1999, just before the all-time market peak and as the bear market was about to begin. The assumed return had risen to 9 percent, even though the bond yield had plunged by 60 percent to just 5.6 percent. Thus, the implied future return required from stocks had soared to 11.3 percent annually, nearly five times the earlier level of 2.4 percent, and despite the fact that the lion’s share of the market’s past return had come, not from the fundamental financial return of dividend yield and earnings growth, but from speculative return, borne of an upward revaluation of earnings.
. 卢西恩·贝布丘克和杰西·弗里德,《无绩效的薪酬》(哈佛大学出版社,2004 年),第 125-126 页。
. Lucian Bebchuk and Jesse Fried, Pay Without Performance, (Harvard University Press, 2004), 125-126.
投资者起初只愿意为每 1 美元盈利支付 8 美元,而到 1999 年结束时,他们的亢奋报价已高达 30.50 美元。显然,1981 年还很便宜的股票和债券,到了 1999 年已经变得昂贵。然而,养老基金的平均预期回报率却反而飙升了近 30%。
Investors were willing to pay only $8 for each dollar of earnings at the outset, but were exuberantly paying $30.50 at its conclusion. Obviously stocks and bonds, cheap in 1981, were dear in 1999. And yet the expected return of the average pension plan had leaped by almost 30 percent.
让我们来看看通用汽车如何应对这一变化,以及它当前养老金计划的合理预期是多少。去年,通用汽车年报中报告的假设回报率为 8.5%,接近一般公司的常规水平。对于股票投资组合,基于现实预期——使用目前 1.9% 的股息收益率和正常盈利增长(例如 6%,这并非特别保守的估算)——我们也许可以说 7.5% 是合理的。(图表 2)再看目前由国债和公司债组成的保守债券投资组合提供的 4.5% 收益率,我们预计债券回报大约在这个水平。一旦扣除估计的计划费用(假设 1.5%,包括管理费、交易成本等——这些成本被企业财务高管和精算师普遍忽视),算术结果得出的净年回报率为 4.8%,略高于通用汽车所预测的 8.5% 总回报率的一半。我认为,这家公司要么是算错了账,要么是在试图人为抬高它向股东报告的盈利数字。由您来判断吧。
Let’s look at how General Motors has reacted to the change, and see what might be reasonable for its pension plan today. Last year, the assumed return reported in the GM Annual Report was 8 ½ percent, close to the norm for the average company. For the stock portfolio, based on realistic expectations using today’s 1.9 percent dividend yield and normal earnings growth (say, 6 percent, not a particularly conservative estimate), we might say that 7½ percent is reasonable. (Chart 2) Looking at the current 4½ percent yield on a conservative bond portfolio of Treasurys and corporates, we’d project bond returns at about that level. Once we deduct estimated plan expenses (say 1½ percent, including fees, turnover costs, etc.—costs that are universally ignored by corporate financial executives and actuaries), the arithmetic takes us to a net annual return of 4.8 percent, a little more than half of 8½ percent total GM is projecting. Here, I think, is a company that either got the math wrong, or is trying to engineer upward the earnings it reports to its shareholders. I’ll leave it to you to decide.
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现实收益假设——传统企业养老金计划 1. 2. 3. 4. 5. 6.
Realistic Return Assumptions – Conventional Corporate Pension Plan 1. 2. 3. 4. 5. 6.
(1×2)(4–5)
预期回报 总额 类别配置 回报率 影响 总费用 净回报
股票 60% 7.5% 4.5% 6.3% 1.5% 4.8%
债券 40 4.5 1.8
披露养老金回报的来源
几年前我与通用汽车总裁讨论这个问题时(还是在电视上!),他说旧的策略组合(60% 股票、40% 债券)已经被放弃,转而投向另类投资,比如风险资本,以及能产生更高回报的“绝对回报”投资,例如对冲基金。那么让我们对这个新策略组合可能包含的资产做个合理假设:或许 30% 股票、40% 债券、10% 风险资本、20% 对冲基金。现在看看要达成 8.5% 的总回报我们需要什么条件。(当然,达到 8.5% 回报的路径有无数种。在图表 3 中,我只呈现其中一种。)
(1 x 2) (4 – 5) Projected Return Gross Net Class Allocation Return Impact Return Expenses Return Equities 60% 7.5% 4.5% 6.3% 1.5% 4.8% Bonds 40 4.5 1.8 Disclosing the Sources of Pension Returns When I pursued this issue with the president of General Motors a few years ago (on television, yet!), he said that the old policy portfolio (60 percent stocks, 40 percent bonds) had been abandoned in favor of alternative investments such as venture capital, and “absolute return” investments like hedge funds that would produce superior returns. So let’s make some reasonable assumptions about what this new policy portfolio might hold: Perhaps 30 percent in equities, 40 percent in bonds, 10 percent in venture capital, and 20 percent in hedge funds. Now let’s see what we need to do to reach that 8½ percent total. (There is, of course, an infinite number of ways to get to this 8½ percent return. In Chart 3, I’ll present just one.)
达到 8.5% 的回报率:3.
Getting to an 8.5% Return: 3.
公司年报的撰写模板 1. 2. 3. 4. 5. 6.
A Template for Corporate Annual Reports 1. 2. 3. 4. 5. 6.
(2+3-4) (1 x 5) 预计价值 净回报 类别 配置 回报 附加费用* 费用 回报影响 股票 30% 7.5% 3.0% 1.5% 9.0% 2.7% 债券 40 4.5 0.25 0.5 4.2 1.7 风险投资 10 12.0 5.5 3.0 14.5 1.4 对冲基金 20 10.0 6.5 3.0 13.5 2.7 合计 100% 7.2% 2.8% 1.5% 8.5% 8.5% *产生预期回报率所需。
(2+3-4) (1 x 5) Projected Value Net Return Class Allocation Return Added* Expenses Return Impact Equities 30% 7.5% 3.0% 1.5% 9.0% 2.7% Bonds 40 4.5 0.25 0.5 4.2 1.7 Venture Cap. 10 12.0 5.5 3.0 14.5 1.4 Hedge Funds 20 10.0 6.5 3.0 13.5 2.7 Total 100% 7.2% 2.8% 1.5% 8.5% 8.5% *Required to produce expected rate of return.
如果我们维持股票和债券市场的回报假设不变,股票基金经理必须每年跑赢股市 3 个百分点,债券基金经理则跑赢债市 0.25 个百分点。接着假设风险投资回报率为 12%,聪明的基金经理能赚到近 18%;对冲基金回报率为 10%,聪明的基金经理能赚到 17%,然后扣除成本。瞧!养老基金就这样实现了每年 8.5% 的目标!
If we leave our stock and bond market return assumptions unchanged, the equity managers would have to beat the stock market by 3 percent a year, and the bond managers beat the bond market by ¼ percent. Then let’s project venture capital at 12 percent, with smart managers who earn almost 18 percent, and hedge funds at 10 percent, with smart managers who earn 17 percent, and then deduct costs. Voila! The pension fund reaches its goal of 8½ percent per year!
暂且不提那些能每年持续跑赢市场 3 个百分点的股票基金经理几乎绝迹。也暂且不提他们为此必须承担的风险。接下来请注意,假定的风投回报率甚至远高于历史常态——而该常态本身就已被 1990 年代末市场狂热时期 IPO 投机泡沫所推高。然后再忽略一个显而易见的事实:找到一群能在十年间每年持续超越上述常态五到六个百分点的“绝对回报”对冲基金经理,其概率低得惊人。可以肯定,多数投资专业人士都会认为这些堪称“赫拉克勒斯式”的假设荒谬至极。
Leave aside for the moment that equity managers who can consistently beat the market by 3 percent a year are conspicuous by their absence. Leave aside, too, the risks they’ll have to take to do so. Then note that the assumed venture capital returns are far above even the historical norms that were inflated by the speculative boom in IPOs during the market madness of the late 1990s. Then ignore the obviously staggering odds against finding a group of “absolute return” hedge fund managers who could consistently exceed those norms by five or six percentage points per year over a decade. Surely most investment professionals would consider these Herculean assumptions absurd.
当然,没有人能百分百确定。归根结底,假设终究只是假设。我又凭什么说通用汽车成不了大力神呢?但我相信,每家公司都有责任向财务委员会和董事会说明其养老金假设的依据。像这样一张简单的表格,就能让董事们合理判断养老金计划赖以制定回报假设的那些数字是否合理。此外,严谨的证券分析师也应该有权要求审阅这些数据,并在必要时对正在使用的假设提出质疑。
Of course, one cannot be certain. Assumptions, after all, are only assumptions. And who am I to say that GM won’t be Hercules? But I believe that each corporation has a responsibility to present the basis for its pension assumptions to its finance committee and its board. A simple table such as this one can enable its directors to make a fair determination of the reasonableness of the arithmetic upon which the pension plan is relying to make its pension fund return assumptions. Further, serious security analysts should demand the right to review these data, and, if appropriate, challenge the assumptions that are being made.
据我所知,美国证券交易委员会(S.E.C.)也在调查养老金预期回报的问题,而且我相信,在提供给股东的财务报表中披露这些假设依据,仅仅是时间问题。此外,公司还应当被要求报告其养老金计划过去实际达到的回报率——令人惊讶的是,目前这一点完全没有被披露。企业管理者极少将养老金回报假设这一问题提到其应有的重要高度。现在是时候让董事以及股东们把这个问题摆到台面上来,提出中肯的问题,并要求得到切实的回答了。
I understand that the S.E.C. is also investigating the issue of projected pension returns, and I believe it is only a matter of time until the basis for the assumptions is presented in the financial statements provided to shareholders. In addition, corporations also ought to be required to report the past rates of return their plans have actually achieved, amazingly, now not reported at all. Corporate managers have all too rarely raised the issue of pension return assumptions to the high level of importance it deserves. It’s high time for directors, as well as shareholders, to put the issue on the table, to ask fair questions, and to demand responsive answers.
2. 股票期权的全新体系。
2. A New System for Stock Options.
董事会每次议程都应当讨论的第二个议题是股票期权。尽管美国企业界对此极力甚至激烈反对,包括投入高昂的游说费用和大规模政治捐款以试图影响国会,固定价格股票期权在企业利润表中列为费用这一做法,终于有望在今年秋天开始实施。我一贯持有简单信念:期权就是薪酬,而所有薪酬都应当计入费用。如今这终于成为现实,也为设计更合理的股票期权打开了大门。
The second issue that ought to be on each board agenda is stock options. Despite vigorous, even violent, opposition from corporate America, including costly lobbying and heavy political contributions aimed at influencing the Congress, the expensing of fixed price stock options on corporate income statements is at long last expected to begin this autumn. I have always held the simple belief that options are compensation, and that all compensation should be expensed. Now that that is finally happening, it opens the door to far more intelligently-designed stock options.
长期被推迟执行的固定价格股票期权费用化,为高管薪酬带来了新变化。原因何在?因为几十年来,除了少数显著的例外,固定价格股票期权一直被视为“唯一的选择”。在所有期权形式中,只有传统的固定价格期权不计入报告利润的抵扣项。用薪酬顾问的话来说,它们是“免费的”。由于其他期权被视为“昂贵”,固定价格期权很少——如果有的话——受到董事或分析师的质疑。但它们的结构一直以来都存在严重缺陷。
The long overdue expensing of fixed price stock options has created a new dynamic in executive compensation. Why? Because for decades, with notably few exceptions, the fixed price stock option has been deemed to be “the only game in town.” Of all forms of options, only conventional fixed price options were not counted as a deduction against reported earnings. They were, in the words of the compensation consultants, “free.” With other options deemed “expensive,” the use of fixed-price options was rarely, if ever, challenged by directors or analysts. But their structure has always been badly flawed.
第一个缺陷在于,固定价格股票期权的宣称理由——它们“将管理层利益与股东利益挂钩”——无论被重复多少次、被多么广泛地接受,都不过是一句最终被证明不实的陈词滥调。管理者并不会持有他们获得的股票。他们会卖出这些股票,而且卖得非常迅速。学术研究表明,几乎所有股票期权一可行权就会被行使,而股票——至少是其中大部分——随即就会被卖出。事实上,“无现金行权”这种做法变得司空见惯:公司为高管购入股票,卖出股票,并在销售款项到账后收回成本。(值得庆幸的是,根据《萨班斯-奥克斯利法案》,这种做法已不再合法。)
The first flaw is that the stated rationale for fixed-price stock options—they “link the interests of management with the interest of shareholders,” however often repeated and however widely accepted—is a bromide that turns out to be false. Managers don’t hold the shares they acquire. They sell them, and they sell them promptly. Academic studies indicate that nearly all stock options are exercised as soon as they vest, and the stock—or at least most of it—is, in turn, sold immediately. Indeed, the term “cashless exercise”—in which the firm purchased the stock for the executive, sold it, and repaid itself when the proceeds of the sale were delivered—became commonplace. (Happily, under Sarbanes-Oxley, that practice is no longer legal.)
我们奖励高管,依据的不是创造长期经济价值——那是现实——而是推高短期股市价格——那是幻觉。事实是,高管们为自己创造了财富,却没有为股东创造财富。早在股市价值蒸发之前,高管们就已经适时离场,卖掉了他们手中成百上千亿美元的股票。更糟的是,为了避免向高管发行大量新股所造成的股权稀释,纽约证券交易所上市的大多数公司都遵循一项政策:在公开市场上回购自己的股票——而且往往是在泡沫时期那种过高的股价水平上。
We rewarded our executives, not for creating long-term economic value—a reality—but for pumping up short-term stock market prices—a perception. The fact is that executives had created wealth for themselves, but not for their shareowners. Long before the stock market values melted away, executives had made a timely exodus from the market by selling hundreds of billions of dollars of their stocks. To make matters worse, to avoid the dilution caused by the issuance of all those new shares to executives, most companies listed on the New York Stock Exchange followed a policy of buying back their shares in the open market—often at the excessive stock prices of the bubble era.
然而,即便要求高管在较长时期内持有大部分股票,固定价格的股票期权作为协调所有者与管理层利益的手段依然存在缺陷:它们未根据资本成本进行调整,即使高管仅带来平庸的回报,也能享受免费搭车。它们未考虑股息,因此会产生一种不正当的激励,促使管理层避免合理的股息支付。它们奖励股票的绝对表现,而非相对于同行或股票市场指数的相对表现。
Even if executives were required to hold most of their stock for an extended period, however, the fixed-price stock option is also flawed as a method of aligning the interest of ownership and management: They are not adjusted for the cost of capital, providing a free ride even for executives who produce only humdrum returns.2 They do not take into account dividends, so there is a perverse incentive to avoid appropriate dividend payments. They reward the absolute performance of a stock rather than its performance relative to peers or to a stock market index.
由于这些概念性缺陷,高管薪酬变得像摸彩票一样:牛市里诞生出本不配成为亿万富翁的人,熊市里连真正有业绩的人也拿不到奖励。因为错误地假定股价——且唯有股价——才是衡量高管表现的标尺,我们制造了不配享有盛誉的高管明星,却忽视了那些持续为公司增添实际价值的人。结果,期权成了企业薪酬中“只拿钱不办事”风气的主要推手。
As a result of these conceptual flaws, executive compensation takes on the appearance of a lottery, creating unworthy centimillionaires in bull markets and eliminating rewards even for worthy performers in bear markets. By making the incorrect presumption that stock price, and stock price alone, is the measure of executive performance, we produced undeserving executive celebrities and overlooked those who incrementally and consistently added real value to their corporations. As a result, options were the main culprit in creating the “pay without performance” ethic of corporate compensation.
期权奖励的公平性:让高管持股固然是合理的公司目标,但必须以一种对其他以全价购买股票的股东公平的方式来实现。公司资本的成本通常被表述为名义无风险利率加上股权溢价。2005 年初,美国 10 年期国债利率约为 4.25%,再加上比方说 4% 的股权溢价。资本总成本为 8.25%。
Fairness in Option Rewards While building stock ownership by executives is an appropriate corporate objective, it must be done in a way that is fair to the other owners who have purchased their shares at the full market value, and The cost of corporate capital is generally described as the nominal risk-free interest rate plus an equity premium. In early 2005, approximately 4 ¼ percent for the U.S. Treasury 10-year note, plus, say, 4 percent. Total cost of capital, 8 ¼ percent.
承担了所有权的风险。董事们应当认真考虑新增期权发行所引发的稀释效应,以及此前期权积累的稀释影响。期权从来都不是“免费”的,既然如今已将期权列为费用,薪酬委员会就必须特别警惕期权所导致的股东权益稀释幅度。
assumed the risks of ownership. Directors should carefully consider the dilution engendered by additional option issuance, as well as the cumulative dilution of previous options. Options have never been “free,” and now that expensing is here compensation committees must be particularly sensitive to the magnitude of the dilution in ownership interest that they entail.
此外,对固定价格期权进行费用化处理,要求我们考虑那些真正履行设计初衷的期权——将管理层利益与所有者利益挂钩。董事们不应被误导而授予传统形式的期权,因为其他形式的期权可以弥补我之前描述的那些缺陷。如今会计环境已趋于公平,是时候转向那些旨在奖励高管取得实质性成就(而非仅仅推高股价)的期权形式了:那些将股息纳入考量的期权、那些根据资本成本调整行权价的期权、那些将公司股价与同行及/或股市本身进行指数化挂钩的期权,以及那些奖励高管构建持久企业价值的期权。
Expensing of fixed price options, furthermore, demands the consideration of options that will do what they are supposed to do; link the interests of management with the interests of owners. Directors should not be tricked into awarding options in the traditional form, for other forms of options can mitigate the flaws I described earlier. With the accounting playing field now leveled off, it is time that we turn to forms of options that are designed to reward executives for more substantial accomplishments than pushing stock prices momentarily higher; options whose prices take dividends into account; options whose prices are adjusted for the cost of capital; options that index the price of the corporation’s stock to those of corporate peers and/or of the stock market itself; and options that reward executives for building enduring corporate values.
为进一步抑制管理层对短期业绩的关注,期权应以长期为基础发放,并要求高管在任职期间乃至离职后都持有相当数量的公司股票。(我曾问过一位 CEO,他的公司是否要求他通过期权获得的股票必须持有一定期限。他回答说:“到底谁会想这么做啊!”站在他自己的立场,他完全正确。但站在所有者的立场,并非如此。)那些把所有者利益置于管理者利益之上视为自身职责的董事会,将会审慎考量这些问题,并要求采取更新、更为合理的股票期权薪酬形式。
To further discourage management focus on short-term results, options should be issued on a long-term basis, with executives required to hold a substantial amount of their stock during, and even after, their employment by the company. (I once asked a CEO if his company had any requirement that the shares he acquired through options should be held for a certain period. He responded, “Why on earth would anyone want to do that!” And he was, from his own point of view, absolutely right. But not from the owner’s perspective.) Boards that see their duty as placing the interest of the owners ahead of the interest of the managers will carefully consider these issues, and require new, more rational forms of stock option compensation.
3. 股票价格 vs 企业价值 我预期在董事会议程上看到的第三个重大议题,是我们如何衡量企业价值。令我们蒙羞的是,由于我们过度关注硬数据和即时满足,我们开始关注股票价格那一瞬间的精确性,而非企业价值那永恒的模糊性。但股票价格作为一种衡量薪酬的手段,本身就存在固有缺陷。我们不假思索地接受股票价格作为衡量高管才能和成功的标准,却忽略了这样一个事实:股票价格的短期波动与企业盈利水平(即便是准确列报的盈利)之间的关系仅仅是间接的。相反,短期价格由投机驱动,反映的是在任何一天,投资者愿意为每一美元盈利支付多少美元。但从长远来看,股票几乎所有的回报都是由其股息收益率和盈利增长决定的,市盈率倍数的变化贡献甚微。
3. Stock Price vs. Corporate Value The third major issue I expect to see on the board agenda involves how we measure corporate value. To our discredit, with all our focus on hard numbers and immediate gratification, we have come to focus on the momentary precision of the price of the stock, rather than the eternal vagueness of the value of the corporation. But stock prices are inherently flawed as a means of compensation. Uncritically, we came to accept stock prices as a measure of executive prowess and success, ignoring the fact that short-term fluctuations in stock prices are based only tangentially on the level of corporate earnings (even earnings that are accurately stated). Rather, short-term prices are driven by speculation, reflected in how many dollars investors are willing to pay for each dollar of earnings on any given day. But in the long run, nearly all of the return on a stock is determined by its dividend yield and its earnings growth, with changes in price-earnings multiples contributing almost nothing.
我们的金融市场体系是投资过程的重要组成部分,也是为美国经济增长筹集资金这一任务的关键环节。我们需要活跃、流通的市场,对它的要求不多也不少——只为股票提供流动性,以换取对未来现金流的承诺。通过这种方式,现有股东可以兑现未来现金流的现值,新买家则可以用自己的资本投资来获取这些现金流。但伴随这些优势而来的是一个劣势:公司股票每时每刻都在被估值。我们需要具体的数字来衡量投资成果,而且我们想要立刻得到这些数字!既然市场就是这个样子,我们当然能拿到这些数字,而股票价格也就成了我们的衡量标尺。
Our financial market system is a vital part of the process of investing, and of the task of raising the capital to fund the nation’s economic growth. We require active, liquid markets and ask of them neither more nor less than to provide liquidity for stocks in return for the promise of future cash flows. In this way, existing stockowners can realize the present value of future cash flows, and new buyers can invest their capital to acquire those flows. But in return for those advantages comes the disadvantage of the moment-by-moment valuation of corporate shares. We demand hard numbers to measure investment accomplishments. And we want them now! Markets being what they are, of course, we get them, and stock prices have become our measuring stick.
但那个让市场得以运转的希望、贪婪和恐惧,都无一不在引诱投资者对价格进行投机。这正是沃伦·巴菲特的导师本杰明·格雷厄姆在警告人们不要太在意“市场先生”时所指出的问题——这位虚构的市场先生每天都会登门,按当前价格向我们出价购买股票。当我们听从市场先生时,就是让一时的情绪压倒了长期的经济规律。正如睿智的本·格雷厄姆所指出的:“短期来看,股市是一台投票机;长期来看,则是一台称重机。”
But the hope, greed, and fear that make markets all tempt investors to speculate on prices. And that is what Warren Buffett’s mentor Benjamin Graham meant when he warned about paying much heed to “Mr. Market,” the imaginary investor who comes by every day and offers to buy our stocks at their current prices. When we listen to Mr. Market, we allow the emotions of the moment to take precedence over the economics of the long term. As the wise Ben Graham pointed out, “in the short-run, the stock market is a voting machine; in the long-run it is a weighing machine.”
格雷厄姆认为,那些以提升长期内在价值为目的来经营的公司——可以说是在增加‘体重’——最终将被证明是比那些靠操控短期利润以换取更多‘选票’、从而推高短期股价的公司更好的投资。同理,历史记录清晰地表明,长期持有公司股票、让内在价值随时间累积的基金经理,为他们的客户带来的回报要高于那些短期持股、一有机会就根据‘市场先生’的诱人但转瞬即逝的报价进行交易的经理人。然而,伴随我们这代人而来的‘信息时代’让我们相信,股票价格中反映出的瞬时精确性,比衡量一家公司内在价值时那种永恒的模糊性更为重要。换句话说,投资者似乎非常乐意承担‘精确地错误’的风险,而不是‘大致地正确’。这种表象战胜现实的趋势在最近的泡沫中得到了体现——甚至被放大了!随后我们承受的痛苦熊市,不过是向现实——或者说至少是向现实——的回归。我们现在知道,股票价格无法通过提供一致且可靠的衡量标准来检验一家公司的价值。公司误导了投资者,但机构投资者也合谋参与了这场‘愉快的阴谋’,将价格推得更高。当奥斯卡·王尔德将愤世嫉俗者描述为‘知道一切东西的价格,却不知道任何东西的价值的人’时,唉,他几乎也同样可以这样来描述大多数专业的证券分析师。在当今时代,进行长期持有买入并持有的投资经理实在太少;对太多人来说,这场游戏完全就是根据‘市场先生’每天提供的不断变化的估价来采取行动。
It was Graham’s view that corporations managed with a view toward enhancing their long-term intrinsic value—gaining extra weight, if you will—would prove to be better investments than those managed with a view toward building short-term stock prices by engineering short-term earnings with a view toward gaining extra votes. By the same token, the record is clear that fund managers that hold companies for the long-term and allow intrinsic value to build over time, have provided higher returns to their clients than managers that hold stocks for the for the short-term and trade them whenever Mr. Market offers a tempting but momentary price.3 Yet the Information Age that is part of our generation’s lot in life has led us to the belief that the momentary precision reflected in the price of a stock is more important than the eternal imprecision in measuring the intrinsic value of a corporation. Put another way, investors seem to be perfectly happy to take the risk of being precisely wrong rather than approximately right. This triumph of perception over reality was reflected—and magnified!—in the recent bubble. The painful bear market that we subsequently endured simply represents the return to—or at least toward—reality. We now know that the price of the stock fails the test of providing a consistent and reliable measure of the value of the corporation. Corporations have led investors astray, but institutional investors colluded in the happy conspiracy to push prices even higher. When Oscar Wilde described the cynic as “one who knows the price of everything and the value of nothing,” he could, alas, as easily have been describing most professional security analysts. In the present era, all too few investment managers buy and hold for the long-term; for all too many, the game is all about acting on the changing valuations that “Mr. Market” offers each day.
本杰明·格雷厄姆的智慧 本杰明·格雷厄姆,一如既往,道出了永恒的真理:“普通股兼具重要的投资特性与同样重要的投机特性。随着未分配利润再投资累积起净资产,其投资价值与平均市场价格会以不规则的步调——却持续数十年——向上攀升。然而,在大多数时间里,由于多数人根深蒂固的投机或赌博倾向——即屈从于希望、恐惧与贪婪——普通股往往会遭受非理性的双向价格波动。
The Wisdom of Benjamin Graham Benjamin Graham, as usual, expressed the eternal truth: “Common stocks have an important investment characteristic and an important speculative characteristic. Their investment value and average market price tend to increase irregularly but persistently over the decades, as their net worth builds up through the reinvestment of undistributed earnings. However, most of the time common stocks are subject to irrational price fluctuations in both directions, as a consequence of the ingrained tendency of most people to speculate or gamble—i.e., to give way to hope, fear, and greed.
“投资中最根本的一条真理莫过于这样一句简单陈述:股息和市值是公众股东投资一家公司所能获得的唯一具体回报。盈利、财务实力、资产增值——所有这些可能对他至关重要,但唯一的原因在于它们会立刻或最终影响他的股息和市场价格。”
“There is no truth more fundamental in investment than the simple statement that dividends and market value are the only concrete returns which a public stockholder ever gets for the money he puts into a company. Earnings, financial strength, increased asset values—all these may be of vital importance to him, but only because they will immediately or ultimately affect his dividend and his market price.”
格雷厄姆若看到以下情景,定会深感沮丧:他那套聚焦长期投资与企业价值的哲学日渐式微,而市场对股票价格及其对季度盈利波动的敏感度却愈发关注。他的学生兼门徒沃伦·巴菲特同样感到痛心——这位堪称最纯粹的企业管理者之一。作为投资者,巴菲特关注的并非短期投票,而是长期称重。他对自己最钟爱的持有期的描述是“永远”。过去十年间,在各目标类别基金中,低换手率组别年均跑赢高换手率组别 2.25 个百分点,相对回报提升 27%,巴菲特取得的长期回报甚至大幅超越了业绩最出众的同行。
Graham would have been dismayed to observe the decline in influence of his philosophy of focusing on long-term investing and corporate value and the rise in the attention given to corporate stock prices and their sensitivity to changes in quarterly earnings. So is his student and protégé Warren Buffett, among the most pristine of corporate managers. As an investor, he is attuned, not to the vote of the short-term, but to the weight of the long-term. He describes his favorite holding period as “forever.” With long-term returns that have exceeded by a wide margin the returns achieved by even the most successful Over the past decade, the low-turnover quartile of funds in each objective category outpaced the high-turnover quartile by an average of 2.25 percentage points per year, a 27 percent increase in relative return.
其他主要投资机构的业绩,他自己用结果说话。更重要的是,他作为资金管理人的理念,与他作为企业管理者的理念完全一致。
other major investment organizations, his results speak for themselves. What is more, his philosophy as a money manager is in lockstep with his philosophy as a corporate manager.
巴菲特先生的公司是一家上市公司,他经常向股东强调一个信息:他“更希望伯克希尔的股票围绕其内在价值交易——既不要太高于也不要太低于它”。他解释说,“内在价值,就是企业在其剩余存续期内能够提取的现金的折现值。当股票表现暂时优于或劣于企业本身时,为数不多的股东——无论是卖方还是买方——就会以交易对手为代价,获得超额收益。(但)长期来看,伯克希尔股东的总收益必然与该公司的企业收益相匹配。”
Mr. Buffett’s firm is publicly-held, and he regularly hammers home to his shareholders the message that he “prefers Berkshire stock to trade at or around its intrinsic value—neither materially higher nor lower.” He explains that, “intrinsic value is the discounted value of the cash that can be taken out of the business during its remaining life. When the stock temporarily over-performs or under-performs the business, a limited number of shareholders—either sellers or buyers—receive out-sized benefits at the expense of those they trade with. (But) over time, the aggregate gains made by Berkshire shareholders must of necessity match the business gains of the company.”
多么令人耳目一新的观点,正因为它真实,所以更加重要。企业董事越早推动管理层少关注股票价格的一时波动、多关注能够积累企业内在价值的业务增长与长期战略,就越有利——不仅对我们的市场如此,对我们的投资者和整个社会也是如此。因为正如凯恩斯勋爵告诫我们的:“当企业沦为投机漩涡中的泡沫时,资本主义的使命就很可能被搞砸。”
What a refreshing perspective, all the more important because it’s true. And the sooner that corporate directors push their managements to focus less on momentary stock prices and more on the business gains and long-term strategies that build corporate intrinsic value, the better it will be, not only for our markets, but for our investors and our society. For as Lord Keynes warned us, “when enterprise becomes a mere bubble on a whirlpool of speculation, the job of capitalism is likely to be ill-done.”
结论——沉睡的巨人会醒来吗?
Conclusion - Will the Sleeping Giant Awaken?
最后,我把刚才讲到的三项董事会议程议题归纳一下:1)养老金回报假设严重过高,以及盈余管理;2)管理层薪酬高得离谱——主要通过结构不当的股票期权——依据的是同行而不是业绩;3)关注股价而非公司价值。从更宏观的层面看,每一项都是资本主义所谓“病态变异”的体现——在这种变异中,传统的所有者资本主义——公司为那些投入资本、承担风险、要求所有权回报的人的利益而运营——已经蜕变为管理者资本主义——公司越来越多地按照管理层的利益行事。(事实证明,管理者资本主义最糟糕的形式出现在共同基金领域,基金管理公司几乎完全掌控了将近 1 亿基金份额持有人的利益。但那是留待改天再讲的故事了。)
Let me conclude by crystallizing the three board agenda items I’ve just described: 1) grossly excessive pension return assumptions and earnings management; 2) extraordinary executive compensation—largely through improperly structured stock options—based on peers rather than performance; and 3) focus on stock prices rather than corporate values. In a broader context, each is a reflection of what has been called a “pathological mutation” in capitalism, in which traditional owners’ capitalism—with corporations run in the interest of those who invest their capital, assume the risks, and demand the rewards of ownership—has turned into managers’ capitalism—with corporations increasingly operated in the interests of management. (The worst form of managers’ capitalism, it turns out, is in the mutual fund field, where fund management companies hold virtually total dominion over the interests of almost 100 million fund shareowners. But that’s a story for another day.)
自相矛盾的是,尽管出现了一股所有者势力——那传说中 800 磅重的大猩猩,它在公司美国(corporate America)的董事会圆桌上可以随心所欲地挑位置坐——但上述情况依然发生了。我指的当然是美国投资机构化,仅前 100 大共同基金和养老金管理人就持有美国全部股票的 52%。如果你是我们,比如说,5000 家最大公司中任何一家的董事,那么你公司超过半数的股票很可能就由这些大型机构持有。
What is paradoxical is that this development has occurred despite the emergence of a power block of owners, the proverbial 800-pound gorilla who has the power to sit wherever he wants, whenever he wants, at the board table of corporate America. I refer, of course, to the institutionalization of investment America, in which the largest 100 mutual funds and pension managers alone hold 52 percent of all the shares of stock in the U.S. If you are a director of virtually any of our, say, 5000 largest corporations, more than half of your shares are likely to be held by these giant institutions.
事实上,如果把私人及公共养老金、共同基金、联邦节俭储蓄计划、高校及其他非营利组织的捐赠基金、信托公司等所有管理机构都算进去,机构持股的比例会上升到大约 65%。尽管难以置信,半个世纪前,这个机构群体几乎还不存在。(那时共同基金持有的股票不到所有股票的 1%;今天,基金持有的比例接近 25%。)然而,这只机构大猩猩——你愿意的话可以叫他金刚——引人注目的不是他出现在公司治理的舞台上,而是他缺席了;不是他发出了声音,而是他保持了沉默。
In fact, the institutional ownership figure rises to something like 65 percent if we include all managers of private and public pension funds, mutual funds, the Federal Thrift Savings Plan, endowment funds of college and other non-profit organizations, trust companies and so on. Hard as it is to imagine, a half-century ago, this institutional community barely existed. (Then mutual funds owned less than one percent of all stocks; today funds own nearly 25 percent.) Yet, the institutional gorilla—call him King Kong, if you will—has been conspicuous not by his presence in, but by his absence from, the corporate governance scene, not by his voice but by his silence.
今天在座的公司中,有多少家——有多少公司秘书、高管、律师或董事——曾从这些机构那里听到过任何声音?我不知道答案,但我确实有些印象,觉得这些所有者是消极被动的。就我所知:没有一家大股东曾在公司委托书里提出过任何与管理层对立的议案。
How many corporations represented here today—how many corporate secretaries, or senior officers, or attorneys, or directors—have heard anything from any of these institutions? I don’t know the answers, but I do have some impressions that suggest that these owners are passive. For as far as I know: No large shareholder has made a single proposal in a corporate proxy statement that was opposed by management.
• 没有一家大股东在国会为萨班斯-奥克斯利法案举行的听证会上发表过意见。
• 没有一家大股东要求美国证券交易委员会在目前提议给予机构极其有限的提名公司董事权限之外,进一步扩大对代理投票程序的准入权。
• 没有一家大股东敦促财务会计准则委员会抓紧推进要求将股票期权计入费用的工作。
• 没有一家大型金融机构的高管就股东的权利与责任议题公开表态。
• 最后,你们各位董事可以告诉我,有多少投资者曾就我刚刚讨论的股票期权、养老金收益假设以及关注内在价值这些问题,向你们或你们的管理层表达过担忧。
No large shareholder that has commented in Congress at the hearings for the Sarbanes Oxley bill. No large shareholder has demanded that the S.E.C. grant even more substantial access to the proxy process than the extremely limited access presently proposed to permit institutions to nominate corporate directors. No large shareholder has urged the Financial Standards Accounting Board to get on with the job of requiring stock options to be expensed. No senior executive of a major financial institution who has spoken out on the subject of the rights and responsibilities of shareholders. And finally, you directors can tell me how many investors have expressed concerns to you or your managements about the issues of stock options, pension returns assumptions, and focus on intrinsic value that I’ve just discussed.
想象一下!有确凿的证据表明,机构股东——按理说,这些人本该处于所有者资本主义的先锋位置——对受他们集体控制的公司的治理和管理根本不怎么感兴趣。正是这些所有者的懒散,让经理人资本主义得以骑上美国企业界的脊背,一路驰骋。正如有人所说,“当强势的经理人、软弱的董事和消极的股东凑在一起时,掠夺开始就一点都不奇怪了。”
Imagine that! The evidence is compelling that institutional shareholders—who, one would think, would be in, well, the vanguard of owners’ capitalism—simply don’t have much interest in the governance and management of the corporations they collectively control. And it is the lassitude of these owners that has permitted managers’ capitalism to sit in the saddle and ride corporate America. As it has been said, “when we have strong managers, weak directors, and passive owners, don’t be surprised when the looting begins.”
当然,公司董事在这场丑闻中也难辞其咎。我认为,太多董事被置于权力与责任无比重大的位置上,却并未充分认识到——人们甚至可以主张,那便是他们的唯一职责——他们的受托责任是担任公司资产忠实的管家,为所有者服务。然而,“管家责任”这个词语及其概念,在治理实践中却明显缺席。
Of course corporate directors are hardly blameless in this scandal. Too many directors have, I think, been placed in positions of awesome power and responsibility without fully recognizing that their fiduciary duty—one could even argue their sole duty—is to act as faithful stewards of the corporation’s assets in the service of its owners. Yet the word “stewardship” and the concept of stewardship have been conspicuous by their absence from the governance scene.
在最近这个时代,我们许多传统的守门人都未能履行他们的职责——审计师、律师、投资银行家、专业资金管理人、监管机构,甚至我们的立法者都让我们失望——然而,公司董事们,鉴于他们被众多公司章程中所谓的“管理公司事务”这一具体职责所赋予的任务,必须为最近这个时代的财务越权行为承担最终责任。
In the recent era, lots of our traditional gatekeepers failed to honor their responsibilities— auditors, attorneys, investment bankers, professional money managers, regulators, even our legislators let us down—but corporate directors, given their specific task to “manage the affairs of the corporation” as so many corporate charters say, must bear the final responsibility for the financial overreaching of the recent era.
但是,且慢。这又是为什么?董事们甚至没有保护所有者利益的最终责任。最终责任在于所有者自身。如果美国企业的所有者对自己所拥有的公司事务毫不在乎,那究竟还有谁会在乎呢?尽管如此,我打赌所有者——尤其是机构所有者——最终会站出来表明立场,逐渐获得机会和动力,来确保公司按照他们的利益以及他们所代表的人的利益来运营。
But, wait a minute. Why should that be? Directors don’t even have the final responsibility to protect the interest of the owners. The final responsibility lies with the owners themselves. And if the owner of American business don’t give a damn about the affairs of the companies they own, who on earth should? Nonetheless, my bet is that owners—especially institutional owners—will finally stand up and be counted, gradually gaining both the opportunity and the motive to assure that corporations are run in their interests and in the interests of those that they represent.
当然,我并非不知道,在这个短期投资和投机的时代,今天大多数股票机构持有者构成的是一个“租股”行业,而不是一个“持股”行业,他们忽视甚至贬低了他们的所有者权利。他们或许是股票持有者,但凭借其高投资组合换手率(100% 或更高)和短持有期(一年或更短),他们在传统意义上并非股票所有者。我预测这种情况将会改变,因为这些机构最终会认识到——或者通过法律、道义劝说、公众要求而被强制认识到——他们对所服务的养老金受益人和共同基金股东负有的受托责任。当他们这样做时,这个被我描述为“金刚”的强大的沉睡巨人一旦苏醒,他将正当地要求他所控制的公司回应他的所有者权益。
I am not unaware, of course, that in this age of short-term investing and speculation, most of today’s institutional holders of stocks comprise a rent-a-stock industry, rather than an own-a-stock industry, and have ignored, even derogated, their ownership rights. They may be stock holders, but with their high portfolio turnover (100 percent or more) and their short holding periods (one year or less) they are not stock owners in the traditional sense. I predict that will change, as these institutions finally come to recognize—or are forced, by law, or by moral suasion, or by public demand, to recognize—their fiduciary duty to the pension beneficiaries and mutual fund shareholders whom they are duty-bound to serve. When they do, and this powerful sleeping giant I’ve described as King Kong awakens, he will properly demand that the corporations he controls respond to his ownership interests.
正如詹姆斯·麦迪逊提醒我们的那样,“如果人是天使,政府就没有必要存在。”而我要提醒你们所有人,“如果首席执行官们是天使,公司治理就没有必要存在。”但当然,它是有必要的,而董事们扮演着重要角色。公司结构,就像我们的国家一样,是一个共和国,选民通过民主程序选举他们的代表。引用沃伦·巴菲特的话,这些代表只需遵守一条规则:“董事们应该表现得好像只有一位缺席的所有者,他们应该以所有恰当的方式努力推进这位所有者的长期利益。”未能将这条规则置于议程首位的董事会正在犯一个巨大的错误。那些不接受公司民主最终胜利的人——无论这在今天看起来多么遥不可及——将站在历史的错误一边。
As James Madison reminded us, “if men were angels, government would not be necessary.” And I remind you all that “if CEOs were angels, corporate governance would not be necessary.” But of course it is necessary, and directors have a major role to play. The corporate structure is, like our nation, a republic in which voters elect their representatives through a democratic process. Quoting Warren Buffett, there’s just one rule for these representatives to observe: “Directors should behave as if there was a single absentee owner, whose long-term interest they should try to further in all proper ways.” The board that fails to place that rule at the top of its agenda is making a big mistake. Those who do not accept the ultimate triumph of corporate democracy, however remote it may seem today, will be on the wrong side of history.
注:本演讲所表达的观点不一定代表先锋集团目前管理层的看法。© 2005 年约翰·C·博格尔版权所有
Note: The opinions expressed in this speech do not necessarily represent the views of Vanguard’s present management. © Copyright 2005 by John C. Bogle