投资智慧与人类价值观[注5]
投资智慧与人类价值观
约翰·C·博格尔演讲
先锋集团创始人兼前首席执行官
于西点军校美国军事学院“经济学原理”课程上的演讲
纽约州西点
2006 年 4 月 6 日
Investment Wisdom and Human Values A Lecture by John C. Bogle Founder and Former Chief Executive, The Vanguard Group “Principles of Economics” at The United States Military Academy West Point, NY April 6, 2006 I’m deeply honored to return to West Point, and to have the opportunity to discuss economic principles and the investment markets, and to the challenges to human values that today’s version of capitalism presents to our society. Whenever I visit your magnificent campus, and observe you young men and women of the corps of cadets, my faith in America soars. I often find myself wishing that your timeless motto—“Duty, Honor, Country”—could somehow be spread to our nation’s business leaders. The fact is that I’m deeply concerned about the deterioration of business values in American commerce and finance.1 In my new book, The Battle for the Soul of Capitalism, published by Yale University Press last November, I express the view that in the recent era, “the business and ethical standards of corporate America, of investment America, and of mutual fund America (the three principal elements of the book) have been gravely compromised.” In each section, I discuss not only what went wrong, but why it went wrong, and how to go about fixing it.
我非常荣幸能重返西点军校,有机会在此讨论经济学原理和投资市场,以及当今资本主义形态对我们社会提出的人类价值观挑战。每次来到你们这座宏伟的校园,看到你们这些年轻男女学员,我对美国的信心便油然而生。我常常暗自希望,你们那句永恒的座右铭——“责任、荣誉、国家”——能以某种方式传递给我们国家的商业领袖。事实是,我对美国商业和金融业中商业价值观的沦丧深感忧虑。¹ 在我去年 11 月由耶鲁大学出版社出版的新书《资本主义的灵魂之战》中,我表达了这样一种观点:在最近这个时代,“美国企业界、投资界和共同基金界(本书的三大主体)的商业和道德标准已遭到严重损害”。在每一部分中,我不仅讨论了哪里出了问题,也讨论了为什么会出问题,以及如何着手修复。
Today’s capitalism, I believe, has departed, not just in degree but in kind, from its proud traditional roots, a system that served us, admittedly imperfectly but with remarkable effectiveness, for the better part of the past two centuries—a free enterprise system based on open markets and private ownership, and on trusting and being trusted. The system worked. Or at least it did work. And then, late in the twentieth century, something went wrong, a “pathological mutation in capitalism,” in which the classic system—owners’ capitalism, based on a dedication to serving the interests of the corporation’s owners in maximizing the return on their capital investment—morphed into a new system—managers’ capitalism, in which “the corporation came to be run to profit its managers, in complicity with accountants and the managers of other corporations. The change came in large measure because the markets had so diffused corporate ownership that no responsible owner exists—a corruption of capitalism itself.”2 Given the conduct of too many of our CEOs, they don’t deserve the PMI (sleep-in privilege) that I understand your guest speakers are allowed to bestow. But I hereby bestow PMI to each of you this coming Monday. Quoting Journalist William Pfaff.
我认为,今天的资本主义,无论从程度上还是从性质上,都已背离了它那令人自豪的传统根基。在过去两个世纪的大部分时间里,这一体系——一个基于开放市场、私人所有制以及信任与被信任的自由企业体系——为我们服务,虽不完美,却成效卓著。这个体系曾经运转良好。至少,它曾经是好的。然而,在二十世纪末,有些东西出了岔子,一种“资本主义的病态突变”。在这种突变中,经典的制度——所有者资本主义,它基于致力于服务公司所有者的利益,最大化其资本投资的回报——蜕变成了一种新制度——经理人资本主义,在这种制度下,“公司开始为了谋利经理人而运行,与会计师和其他公司的经理人相互勾结。这种变化很大程度上是因为市场已经使公司所有权如此分散,以至于不再存在负责任的所有者——这是资本主义本身的腐败。”² 考虑到太多我们首席执行官们的行为,他们不配获得 PMI(免晨练特权),据我所知,你们的特邀演讲嘉宾是被允许授予这一特权的。但我在此授予你们每个人下周一享有 PMI 的特权。引用记者威廉·普法夫的话。
The opinions expressed in this speech do not necessarily represent the views of Vanguard’s present management.
本演讲所表达的观点不一定代表先锋集团现任管理层的看法。
Once an “ownership society” in which direct owners of stock held voting control over corporate America, we have become an “agency society,” and we are not going back. The move to an agency society has been massive and unrelenting. In 1950, direct individual owners of American business held 92 percent of all stocks, and institutional agents but 8 percent. Today, institutions own 68 percent of all stocks, and individuals just 32 percent. Averaging as it may seem, our 100 largest financial institutions— with 56 percent of all stocks—hold effective control of our corporations. While we have revolutionized our ownership structure, we have to change the rules of the game.
我们曾是一个“所有者社会”,其中股票的直接所有者对美国公司拥有投票控制权,但如今我们已经变成了一个“代理人社会”,而且我们回不去了。向代理人社会的转变规模巨大且势不可挡。1950 年,美国企业的直接个人所有者持有全部股票的 92%,而机构代理人只持有 8%。今天,机构持有全部股票的 68%,个人仅持有 32%。虽然看起来可能有些平均化,但我们的前 100 大金融机构——持有全部股票的 56%——实际上掌控着我们的公司。虽然我们已经彻底改变了我们的所有权结构,但我们却不得不改变游戏规则。
As a result, these agents—largely mutual fund managers and pension fund trustees—have failed to represent, first and foremost, their principals—pension beneficiaries and owners of mutual fund shares. Our corporate CEOs and our investment managers have consumed far too large a portion of whatever returns our corporations and our financial markets were generous enough to provide, with far too small a portion of these returns delivered to the last-line investors who have put up all of the capital and assumed all of the risks, with dire consequences. Let me explain by turning to the simple ABCs of investing.
其结果是,这些代理人——主要是共同基金经理和养老基金受托人——未能首先并主要地代表他们的委托人——养老金受益人以及共同基金份额的持有者。我们的公司首席执行官和投资经理们,从我们的公司和金融市场慷慨提供的任何回报中,攫取了过大的份额,而将这些回报中过小的部分交付给了那些投入了全部资本并承担了所有风险的最终投资者,带来了灾难性的后果。让我通过探讨投资的基本 ABC 来解释这一点。
Corporate America and Investment America How does the performance of corporate America relate to the performance of investment America? It’s essential to recognize that in the long run, it is investment returns—the earnings and dividends generated by American business—that create for the returns delivered in our stock market. As the legendary investor and author of The Intelligent Investor Benjamin Graham pointed out, “in the short run the stock market is a voting machine . . . (but) in the long run it is a weighing machine.”
美国企业界与投资界
美国企业界的表现与美国投资界的表现是如何关联的?至关重要的一点是认清:从长期来看,正是投资回报——美国企业产生的盈利和股息——创造了我们股票市场所提供的回报。正如传奇投资家、《聪明的投资者》的作者本杰明·格雷厄姆所指出的,“短期内股票市场是一台投票机……(但)长期来看它是一台称重机。”
What the wise Mr. Graham is saying is that while the prices we pay for stocks often lose touch with the reality of corporate values, in the long run it is reality that rules. So please place no credence in the idea that the past is prologue to the future. To understand why the past cannot foretell the future, we need only heed the words of the great British economist John Maynard Keynes, written 70 years ago: "It is dangerous . . . to apply to the future inductive arguments based on past experience, unless one can distinguish the broad reasons why past experience was what it was."
睿智的格雷厄姆先生的意思是,尽管我们为股票支付的价格时常与企业价值的现实脱节,但从长期来看,现实才是主宰。所以,请切勿相信“过去是未来的序幕”这一观念。要理解为什么过去不能预示未来,我们只需留意伟大的英国经济学家约翰·梅纳德·凯恩斯 70 年前写下的话:“……将基于过去经验的归纳论证应用于未来是危险的,除非你能辨别出过去经验之所以如此的广泛原因。”
Only if we can distinguish the reasons why the past was what it was, then, can we establish reasonable expectations about the future. Keynes helped us make this distinction by pointing out that the state of long-term expectation for stocks is a combination of enterprise ("forecasting the prospective yield of assets over their whole life") and speculation ("forecasting the psychology of the market")3. I'm well familiar with those words, for 52 years ago I incorporated them in my senior thesis at Princeton, written, providentially for my lifetime career that followed, on “The Economic Role of the Investment Company,” the title I chose for the thesis.
只有当我们能够辨别出过去之所以如此的原因时,我们才能对未来建立合理的预期。凯恩斯通过指出股票长期预期状态是企业(“预测资产在其整个寿命期内的预期收益率”)和投机(“预测市场心理”)的结合,帮助我们做出了这种区分。³ 我对这些话非常熟悉,因为 52 年前,我将它们纳入了我在普林斯顿大学的高年级论文中,我为其选择的主题是“投资公司的经济作用”——这篇论文天意般地决定了我此后一生的职业生涯。
Investment Return and Speculative Returns This dual nature of returns is clearly reflected in stock market history. Using Keynes' idea, I divide stock market returns into: 1) Investment Return (enterprise), consisting of the initial dividend yield on stocks plus their subsequent earnings growth, the essence of what we call “intrinsic value”; and 2) Speculative Return, the impact of charging price/earnings multiple on stock prices. (Chart 1) Let’s start with the record of stocks during the twentieth century: Note first the steady contribution of dividend yields (the yellow bars) to total return during each decade; always positive, only once outside the range of 3 percent to 5 percent, and averaging 5.0 percent. Then note that the contribution of earnings growth (the green bars) to investment return was positive in every decade, with the exception of the depression-ridden 1930s, usually running between 4 percent and 7 percent, and averaging 4.8 percent per year. Result: Total investment returns (the top line combining dividend yield and earnings growth) were negative in Chapter 12 of The General Theory of Employment, Interest, and Money, John Maynard Keynes, 1936.
投资回报与投机回报
这种回报的双重性质在股市历史中清晰可见。运用凯恩斯的思想,我将股市回报分为:1)投资回报(企业因素),由股票初始股息收益率加上随后的盈利增长构成,即我们所谓“内在价值”的精髓;以及 2)投机回报,即市盈率变动对股票价格的影响。(图表 1)让我们从二十世纪的股市记录开始:首先注意股息收益率(黄色柱)在每一个十年中对总回报的稳定贡献;始终为正,仅有一次超出 3% 到 5% 的范围,平均为 5.0%。然后注意盈利增长(绿色柱)对投资回报的贡献在每个十年中均为正,除了大萧条笼罩的 1930 年代,通常在 4% 到 7% 之间,年平均为 4.8%。结果:投资总回报(由股息收益率和盈利增长组成的顶线)仅在一个十年(仍然是 1930 年代)为负,通常每年在 8% 到 13% 的范围内,平均为 9.8%。
only a single decade (again, the 1930s), generally running in the range of 8% to 13% per year, and averaging 9.8 percent.
现在来看投机回报:与股息和盈利增长几十年来相对的稳定性相比,投机回报(蓝色柱)真正狂野的变动在图表上显得格外突出,因为市盈率(P/Es)时高时低。(例如,十年内市盈率从 10 倍上升到 20 倍,即上涨 100%,相当于每年 7.2% 的投机回报。)奇怪的是,毫无例外,每一个投机回报显著为负的十年之后,紧接着就是一个投机回报转为正相关数值的十年——沉寂的 1910 年代之后是喧嚣的 1920 年代,令人沮丧的 1940 年代之后是繁荣的 1950 年代,让人泄气的 1970 年代之后是飙升的 1980 年代——均值回归(RTM)被淋漓尽致地展现出来。接着,令人惊奇的是,我们在 1990 年代看到了前所未有的投机回报连续第二个十年的亢奋增长——这是从未见过的模式。然而,纵观整个世纪,市盈率从 12.5 倍猛增至 30 倍,为年回报率增添了 0.6 个百分点。
Enter Speculative Return: Compared with the relative consistency of dividends and earnings growth over the decades, truly wild variations in speculative return (blue bars) punctuate the chart as price-earnings ratios (P/Es) wax and wane. (A 100% rise in the P/E, from 10 to 20 times over a decade, for example, would equate to a 7.2% annual speculative return.) Curiously, without exception, every decade of significantly negative speculative return was immediately followed by a decade in which it turned positive by a correlative amount—the quiet 1910s and then the roaring 1920s, the dispiriting 1940s and then the booming 1950s, the discouraging 1970s and then the soaring 1980s—reversion to the mean (RTM) writ large. And then, amazingly, we see an unprecedented second consecutive exuberant increase in speculative return in the 1990s—a pattern never seen before. For the full century, however, the P/E multiple soared from 12.5 times to 30 times, adding 0.6 percent in annual return.
因此,当我们审视整个二十世纪时,股票的年平均总回报率为 10.4%(橙色柱)——投资回报大约为 10%(5% 来自股息收益率,约 5% 来自盈利增长),投机回报为 0.6%。信息很明确:长期来看,股票回报几乎完全取决于企业所创造投资回报的现实。而由投机回报所反映的投资者感知,影响甚微。因此,是经济因素主导着长期股权回报;而在短期内如此主导的情绪因素,则逐渐消散。
So as we look at the full 20th century, the average annual total return on stocks was 10.4 percent (orange bar)—an investment return of roughly 10 percent (5 percent from dividend yield and about 5 percent from earnings growth), and a speculative return of 0.6 percent. The message is clear: In the long run, stock returns depend almost entirely on the reality of the investment returns earned by business. The perception of investors, reflected by the speculative returns, counts for little. It is economics that controls long-term equity returns then; emotions, so dominant in the short-term, dissolve.
回顾与展望回报
在 1999 年,即二十世纪结束时,如果我们仅仅具备凯恩斯式的智慧去思考过去股票回报的根源,我们很可能就会意识到一个即将破裂的泡沫。(图表 2)首先,股息收益率——一个已知量——已跌至 1.1% 的历史最低点,基本上消除了其推动未来投资回报的力量,将重担留给了盈利增长。(右侧栏)我选取 6% 作为未来十年盈利增长的合理预期,略高于趋势线。如果是这样,接下来十年的投资回报将达到 7.1%。
Returns in Retrospect, and in Prospect In 1999, as the 20th century ended, if we simply had the Keynesian wisdom to consider the sources of past stock returns, we would have likely recognized a bubble that was about to burst. (Chart 2) First, the dividend yield—a known quantity—had fallen to an all-time low of 1.1%, virtually eliminating its power to drive future investment returns, and leaving the heavy lifting to earnings growth. (Right hand column) I picked 6% as a reasonable expectation for earnings growth in the coming decade, just a bit above the trendline. If so, investment return in the decade ahead would have come to 7.1%.
投机回报呢?在过去的二十年里,市场的市盈率从 7 倍飙升至 30.5 倍,为投资回报每年贡献了 7.5 个百分点。到 1999 年,市盈率水平已是长达一个世纪的标准值 14.5 倍的两倍多。即使有人天真地认为“这次不一样”,并相信如此高的比率会维持在该水平,未来的投机回报也将是零。但我的猜测是,市盈率可能会下降到 18 倍左右的区间——仍高于标准值——这将带来每年大约 5% 的负投机回报。结果:1999–2009 年十年间,股票的预期平均回报率将低于每年 2%。请明确一点,我并非在预测这十年中的每一年都只有 2% 的回报;股市的表现绝非如此。我当时的说法更可能是,股市会先出现 40% 或 50% 的下跌,持续几年,然后回归到更正常的回报水平,比如说每年约 9% 的区间。
What about speculative return? Over the previous two decades, the market's P/E ratio had soared from seven times to 30.5 times, producing a 7.5 percentage point annual contribution to investment return. By 1999, the level of the P/E was more than double the century-long norm of 14.5 times. Even if one naively believed that "this time is different," and that such a stratospheric ratio would remain at that level, the future speculative return would be zero. But my guess was that the P/E ratio might drop to the neighborhood of 18 times—still above the norm—providing a negative speculative return of about 5 percent per year. Result: An expected average return on stocks in the 1999–2009 decade of less than 2 percent per year. Please be clear that I was not forecasting ten individual years each with returns of 2 percent; the stock market just doesn't behave that way. More likely, I said, was a 40 percent or 50 percent drop over a few years, followed by a return to more normal returns, say in the range of 9 percent annually.
当然,尽管我们或许知道市场会发生什么,但我们永远不知道何时会发生。但在 2000 年 4 月 6 日的一次演讲中,我不再谨言慎行:“所以,让我明确一点。你们可以把我坚定地归入那些深切担忧股市很可能正骑虎难下、面临一次痛苦下跌的阵营——事实上,这场下跌可能在我十天前开始撰写这篇演讲稿时就已经开始了。”而这正是随后发生的事。股市随即暴跌,至 2002 年 10 月达到低点时正好下跌了 50%,之后开始恢复,上涨了 80%。一个警告:下跌 50% 后再上涨 80%,并不能净算出 30% 的涨幅。事实上,今天的市场仍比其峰值低 10%。(请自行计算!)
Of course, while we may know what will happen in the market, we never know when. But in an April 6, 2000 speech, I threw caution to the winds: "So let me be clear. You can put me firmly for the camp of those who are deeply concerned that the stock market is all to likely to be riding for a painful fall—indeed a fall that may have begun as I began to write this speech ten days ago." And that's exactly what happened. The stock market promptly tumbled by precisely 50 percent to its low in October 2002, when it began its 80 percent subsequent recovery. A warning: a 50 percent drop followed by an 80 percent recovery does not net out to a 30 percent gain. In fact, the market today remains 10 percent below its peak. (Do the math!)
到目前为止,我对未来的早期猜测看起来相当不错。在 1999 年至 2009 年这十年的前六年里,我预测 7.1% 的投资回报率实际为 6.8%,与实际情况相比,这几乎只是“四舍五入的误差”;我预测 -5.3% 的投机回报率接近实际的 -7.6%;而我对总回报率的预测(+1.8%,实际为 -0.8%)看起来仍然现实。
So far, my early guesses about the future look pretty good. Six years into the 1999-2009 decade, my projected investment return of 7.1 percent is running as 6.8 percent, barely “rounding error” for what’s transpired; my speculative return of -5.3 percent was close to the actual of -7.6 percent; and my total return forecast (+1.8 vs. the actual return of -0.8 percent) still looks realistic.
现在,让我们为股票在未来十年可能的表现设定一些合理的预期。股息率几乎翻了一番,达到 2%。采用同样 6% 的盈利增长假设——这当然无法保证!——股票未来的投资回报率可能在 8% 左右。投机回报是会增加还是减少这个数字?鉴于市盈率目前约为 18 倍(基于“正常化”的经营利润,这有点牵强),我怀疑这个来源能给我们带来多少帮助。我实际上预计会有一些负面影响,形式是十年后市盈率略有下降,这种负面的投机回报可能会使投资回报率下降一个百分点。因此,合理的预期——一如既往地带着乐观情绪来看待——表明股票未来的年化平均回报率可能在 7% 左右。但请别不加批判地同意我的观点。请做出你自己的预测:只需将你自己对盈利增长的预估加到当前 2% 的股息率上,再对投机回报做一个猜测。然后把它们加起来。但永远不要忘记,在未评估塑造股票回报的广泛力量的情况下预测股票回报,是极其不明智的。
Now let's set some reasonable expectations for what stocks might do in the next ten years. The dividend yield has nearly doubled, to 2 percent. Using the same 6 percent earnings growth assumption— hardly guaranteed!—the future investment return on stocks could be in the 8 percent range. Will speculative return add or detract from that figure? With P/Es now around 18 times (based on "normalized" operating earnings, which is a bit of a stretch), I'm dubious that we will get very much help from that source. I actually expect a little harm in the form of a slightly lower P/E a decade hence, a negative speculative return that might shave a point off the investment return. So reasonable expectations—seasoned, as always, with optimism—suggest a future return on stocks averaging perhaps seven percent per year. But please don't agree with me uncritically. Make your own forecast: Just add your own earnings growth estimate to today’s 2 percent dividend yield, and take a guess at speculative return. Then combine them. But never forget that it's unwise in the extreme to forecast stock returns without evaluating the broad forces that will shape them.
让我重申这个明确的信息:股票市场的长期回报是由美国企业所实现的基本投资回报创造的。如果你不相信我,那就听听本·格雷厄姆最杰出的门徒沃伦·巴菲特的话吧。他的公司伯克希尔·哈撒韦是一家上市公司,他经常向股东强调,他更希望公司股票的交易价格等于或接近其内在价值——既不会显著偏高,也不会显著偏低。他解释道:“内在价值是在企业剩余存续期内,能够从企业抽取的现金的折现值……当股票的表现暂时优于或劣于其业务表现时,少数股东——无论是卖方还是买方——会以他们交易对手的损失为代价,获得超额收益。(但)随着时间的推移,伯克希尔股东的总收益必然与公司的业务收益相匹配。”永远不要忘记这位深知投资要义的人的这句有力呐喊。一切都关乎企业的内在经济价值。
Let me reiterate the clear message: the stock market’s long-term returns are created by the fundamental investment returns achieved by American business. If you don’t believe me, listen to these words from Ben Graham’s most eminent protégé, Warren Buffett. His firm, Berkshire Hathaway, is publicly held, and he regularly hammers home to his shareholders the message that he prefers its shares to trade at or around its intrinsic value—neither materially higher nor lower. He explains: “intrinsic value is the discounted value of the cash that can be taken out of the business during its remaining life . . . When the stock temporarily over-performs or under-performs the business, a limited number of shareholders— either sellers or buyers—receive out-sized benefits at the expense of those they trade with. [But] over time, the aggregate gains made by Berkshire shareholders must of necessity match the business gains of the company.” Never forget this compelling refrain from one who knows what’s important in investing. It’s all about the intrinsic economics of business.
谁赚取了股票市场的回报?
Who Earns the Stock Market’s Returns?
但无论未来几年股票市场多么慷慨地提供回报,请千万不要错误地认为投资者实际赚取了这些回报。要解释为什么会这样,我们只需要理解投资中的简单数学:作为一个群体,所有投资者作为一个整体必然赚取恰好等于市场回报率的收益,但这仅仅是在扣除投资成本之前。在扣除了所有金融中介成本后——包括所有管理费、所有交易成本、所有分销成本、所有营销成本、所有运营成本——投资者的回报必然、也将会、并且确实落后于市场回报,落后的幅度恰好等于这些成本的总和。在一个回报率为 10% 的市场中,我们投资者作为一个群体赚取 10%(废话!),支付给我们的金融中介,然后装进口袋的是剩下的部分。
But whatever returns the stock market is generous enough to deliver in the years ahead, please don't make the mistake of thinking that investors actually earn those returns. To explain why this is the case, we need only to understand the simple mathematics of investing: All investors as a group must necessarily earn precisely the market return, but only before the costs of investing are deducted. After subtracting all the costs of financial intermediation are deducted—all of those management fees, all of those transaction costs, all of those distribution costs, all of those marketing costs, all of those operating costs—the returns of investors must and will and do fall short of the market return by an amount precisely equal to the aggregate amount of those costs. In a market that returns 10 percent, we investors as a group earn 10 percent (Duh!), pay our financial intermediaries, and then pocket whatever remains.
两个结论:1)在扣除成本之前跑赢市场是一个零和游戏;2)在扣除成本之后跑赢市场是一个失败者的游戏。作为一个整体,投资者赚取的回报必然远低于金融市场实际实现的回报。这些成本加起来有多少?在股票共同基金中,管理费和运营费用——即“费用率”——平均每年约为基金资产的 1.5%。(图表 3)再加上投资组合换手成本约 1%,以及例如销售费用、营销费用和其他小额附加费用约 0.5%。结果:股票基金所有权的总成本大约翻了一倍,达到每年约 3%。所以,是的,成本很重要。那么,投资中巨大的讽刺之处在于,不仅不是你付出什么就得到什么。现实恰恰相反:你得到的是你没有为之付出的东西。所以,如果你什么都不付出,你就得到一切。
Two conclusions: 1) Beating the market before costs is a zero-sum game; 2) Beating the market after costs is a loser's game. The returns earned by investors in the aggregate inevitably fall well short of the returns that are realized in our financial markets. How much do those costs come to? In equity mutual funds, management fees and operating expenses—the "expense ratio"—average about 1.5 percent per year of fund assets. (Chart 3) Add another 1 percent in portfolio turnover costs, and, say, another 0.5 percent in sales charges marketing expenses, and other small add-ons. Result: the total cost of equity fund ownership roughly doubles, to about 3% per year. So yes, costs matter. The great irony of investing, then, is not only that you don't get what you pay for. The reality is quite the opposite: You get precisely what you don't pay for. So if you pay for nothing, you get everything.
让我用一句精彩的引文来说明这个简单的道理,这是几年前我重读路易斯·D·布兰代斯 1914 年首次出版的《别人的钱》时发现的。布兰代斯后来成为美国最高法院历史上最有影响力的法学家之一,他抨击了一个世纪前控制着美国投资界和美国企业界的寡头们。他将他们自私自利的金融管理和相互交织的利益描述为:“肆意践踏人法和神法,沉迷于二加二等于五的妄想。” 他预测(结果证明是准确的)那个时代的普遍投机将会崩溃,“沦为无情算术法则的牺牲品”。然后他补充了这个没有注明出处的警告——我猜是来自索福克勒斯——“记住,哦,陌生人,算术是科学之首,是安全之母。”
Let me illustrate this simple lesson with a wonderful quotation I came across a few years ago when I was re-reading Other People’s Money, by Louis D. Brandeis, first published in 1914. Brandeis, later to become one of the most influential jurists in the history of the U.S. Supreme Court, railed against the oligarchs who a century ago controlled investment America and corporate America as well. He described their self-serving financial management and interlocking interests as, “trampling with impunity on laws human and divine, obsessed with the delusion that two plus two make five.” He predicted (accurately, as it turned out) that the widespread speculation of that era would collapse, “a victim of the relentless rules of humble arithmetic.” He then added this unattributed warning—I’m guessing it’s from Sophocles—“Remember, O Stranger, arithmetic is the first of the sciences, and the mother of safety.”
这些话像众所周知的砖块一样击中了我。为什么?因为投资的算术法则如此显而易见,而认识到这种显而易见,我认为一直是我职业生涯的重要贡献者。确实,有人(我的批评者)说过,我唯一的优势就是“识别显而易见事物的不可思议的能力”。然而,奇怪的反讽是,大多数人似乎要么难以认识到就摆在他们眼前、显而易见的事物,要么,或许更普遍的是,拒绝承认现实,因为它与他们根深蒂固的信念、偏见和自身利益相冲突。借用厄普顿·辛克莱的话:“如果一个人被付给一小笔钱让他不去理解某件事,那么他理解这件事会有多么困难,真是令人惊讶。” 但只有面对这些显而易见的投资现实,聪明的投资者才能成功。
These quotations hit me like the proverbial ton of bricks. Why? Because the relentless rules of the arithmetic of investing are so obvious, and recognizing the obvious has, I think, been a major contributor to my career. Indeed, it’s been said (by my detractors) that all I have going for me is “the uncanny ability to recognize the obvious.” The curious irony, however, is that most people either seem to have difficulty recognizing what lies in plain sight, right before their eyes, or, perhaps even more pervasively, refuse to recognize the reality because it flies in the face of their deep-seated beliefs, their biases, and their own self-interest. Paraphrasing Upton Sinclair: “it’s amazing how difficult it is for a man to understand something if he’s paid a small fortune not to understand it.” But only by facing the obvious realities of investing will the intelligent investor succeed.
成本有多重要?
How Much Do Costs Matter?
成本有多重要?极其重要!事实上,基金成本在解释以下现象时起到了决定性作用:例如,在 1980 年至 2005 年的四分之一个世纪里,当股票市场本身的年平均回报率为 12.5% 时,普通共同基金的平均税前回报率仅为每年 10.0%。这 2.5% 的差距与我们估算的基金成本约 3% 大致相符。(永远不要忘记:市场回报率减去成本等于投资者回报率。)简而言之,基金经理攫取了金融市场上过多的回报份额,而留给基金投资者的份额太少。
How much do costs matter? A ton! Indeed, fund costs have played the determinative role in explaining why, for example, during the quarter-century from 1980–2005, when the return on the stock market itself averaged 12.5 percent per year, the pre-tax return on the average mutual fund averaged just 10.0 percent. That 2.5 percent differential is about what one might have expected, given our 3% rough estimate of fund costs. (Never forget: Market return, minus cost, equals investor return.) Simply put, fund managers have arrogated to themselves an excessive share of the financial markets' returns, and have left fund investors with too small a share.
初步看来,这个年度差距可能不大,但经过 25 年的复利增长,它达到了真正惊人的程度。实际上,在此期间,投资于一个简单的标普 500 指数基金的 1000 美元实现了每年 12.3% 的回报率(市场回报率 12.5% 减去仅 0.2% 的成本),增长到 17,080 美元。相比之下,普通股票共同基金 10.0% 的回报率使最初的 1000 美元仅增长到 9,820 美元,仅为其一半多一点(总额的 57%)。
On first impression, that annual gap may not look large, but when compounded over 25 years it reaches really staggering proportions. In fact, $1000 invested in a simple S&P 500 Index Fund returned 12.3 percent per year during that period (the market return of 12.5 percent less costs of just 0.2 percent), growing by $17,080. By way of contrast, the average equity mutual fund’s return of 10.0 percent grew that original $1000 by just $9,820, or little more than half as much (57 percent of the total).
但对股票基金来说,情况更糟。由于它们疯狂的组合换手——每年 100% 的速度,基本上是在彼此之间交易股票——普通主动管理型基金每年会因此损失 1.8% 的回报率用于纳税,使得税后回报率降至 8.2%,复利累计利润降至 6,170 美元。如果这听起来是一笔相当不错的利润,那就把它与我们几乎零换手的 500 指数基金的税后利润比较一下。它的持有人每年只需缴纳 0.6% 的所得税(针对基金产生的股息收入),税后净回报率为 11.7%。结果:净利润为 14,820 美元,几乎是普通管理型基金利润的两倍半。
But it gets worse for the equity funds. With all of their frantic portfolio turnover—trading stocks, essentially with one another, at a rate of 100 percent per year—the average actively-managed fund surrendered 1.8 percent of that annual return to taxes, bringing the after-tax return to 8.2 percent and reducing the compound cumulative profit to $6,170. If that sounds like a pretty good profit, just compare it with the after-tax profit with our 500 Index Fund, which has virtually no turnover. Its owners were subjected to income taxes of only 0.6 percent per year (on the divided income generated by the fund), with a net after-tax return of 11.7 percent. Result: a net profit of $14,820, or nearly two-and-one-half times the profit on the average managed fund.
现在来一盆金融现实的冷水。让我们对我们的回报做最后一次调整。到目前为止,我们所有的衡量都是基于名义美元,忽略了一个事实,即只有实际美元——经过通胀调整后的美元——才是我们可以用来消费的。在过去 25 年里,平均通胀率为 3.3%,这使得指数基金的实际税后回报率降至 8.4%,而普通基金仅为 4.9%。最初 1000 美元投资经过复利后的累计实际利润:普通主动管理型股票基金仅为 2,270 美元;被动管理型指数基金为 6,450 美元。(图表 4)普通基金产生的利润仅为通过简单指数基金就能唾手可得之市场利润的大约三分之一。我还需要再次提醒你吗,基金费用和税收至关重要!事实上,它们决定了投资的成功与失败。
And now a cold shower of financial reality. Let’s make one final adjustment to our returns. So far, we’ve done all our measurements in nominal dollars, ignoring the fact that it is only real dollars— dollars that are adjusted to take inflation into account—that are available for us to spend. During the past 25 years, inflation averaged 3.3 percent, reducing the real after-tax return of the index fund to 8.4 percent, and the average fund to but 4.9 percent. Cumulative real profit after compounding on the original $1,000 investment: just $2,270 for the average actively-managed equity fund; $6,450 for the passively-managed index fund. (Chart 4) The average fund produced only about one-third of the profit earned by the market itself through the simple index fund, which was there for the taking. Dare I remind you yet again, fund expenses and taxes matter! Indeed, they make the difference between investment success and investment failure.
简而言之,投资的朴素算术——投资成本、过高税收和不断上升的生活成本所施加的合乎逻辑、不可避免且毫不留情的惩罚——会随着时间的推移,摧毁共同基金投资者所赚取的回报。用布兰代斯大法官的表述,共同基金行业沉迷于一种妄想——并将这种妄想强加给投资者——即股票市场每年 12.5% 的名义总回报率,减去 2.5% 的基金费用,减去 1.8% 的税收,再减去 3.3% 的通胀,仍然等于 12.5% 的实际净回报率。好吧,显而易见,这并不是!除非基金行业做出改变,否则它将步履蹒跚并最终失败,成为无情算术法则的牺牲品。如果今晚布兰代斯大法官能出席你们的学院,他肯定会警告说:“记住,哦,学员们,算术是科学之首,是安全之母。”
In short, the humble arithmetic of investing—the logical, inevitable, and unyielding penalty assessed by investment costs, excessive taxes, and rising living costs—devastates the returns that investors in mutual funds earn over time. Using Justice Brandeis’s formulation, the mutual fund industry is obsessed with the delusion—and is foisting that delusion on investors—that a nominal gross return of 12 ½ percent per year in the stock market, minus fund expenses of 2.5 percent, minus taxes of 1.8 percent, and minus inflation of 3.3 percent, still equals a real net return of 12 ½ percent. Well, to state the obvious, it doesn’t! And unless the fund industry changes, it will falter and finally fail, a victim, yes, of the relentless rules of humble arithmetic. Were he here at your Academy this evening, Justice Brandeis surely would have warned, “Remember, O cadets, that arithmetic is the first of the sciences and the mother of safety.”
你们的退休账户
这些例子听起来像是跟你们个人生活没什么关系的抽象数字。但实际上,它们意义重大。所以,让我们听听布兰代斯大法官的警告,算一算这些数字对你们每个人意味着什么。一个实际的做法是,先想想你们大三时每个人都能借到的那 3 万美元贷款。(据我所知,利率低到你们不借都亏了。)钱到账后,你们该怎么用呢?嗯,你可能会考虑拿出一部分来为退休投资。但要怎么做,办法多了去了,而只要你们聪明地投资那笔钱,最终能积累下多少钱,其间的差距会绝对让你们震惊。
Your Retirement Account These examples may seem like abstract numbers that have little meaning in your personal lives. But in fact they have great meaning. So let’s heed Justice Brandeis’s warning and do the arithmetic of what they might mean to each of you. A practical way to begin is to reflect for a moment on that $30,000 loan that each of you will be eligible for in your junior year. (The interest rate, as I understand it, is so low that you can’t afford not to borrow the money.) Once you have it in the bank, what should you do with it? Well, you might consider investing a portion of it for your retirement. But there are many ways to do so, and you’ll be absolutely amazed at the difference in how much money you can accumulate if only you invest that money wisely.
假设你想用总额中的 8000 美元为未来所需进行投资。再进一步假设,你打算把这笔资金一直持有到职业生涯后期,比如大约 60 岁时。由于复利这一奇迹意味着,没错,时间就是金钱,让我们来看看在这段时期内,四种不同选择分别会带来怎样的结果——前提是股市足够慷慨,每年给予我们 8% 的平均回报率。
Let’s assume you want to invest $8,000 of the total for your future needs. Let’s further assume you expect to hold that capital until late in your working years, say, when you’ll be about 60 years of age. Since the miracle of compounding means that, yes, time is money, let’s see what happens during that period with four different alternatives, assuming that the stock market is generous enough to favor us with an average return of 8 percent per year.
第一个例子中,先拿出 8000 美元。在扣除联邦和州所得税(比方说 1600 美元)后,你将有 6400 美元用于投资。你选择了一只标准的、普普通通的主动管理型股票共同基金,每年为其股息收入和已实现资本利得缴纳的税款平均约占总额的 20%。当然,你还要支付 2.5% 的全包基金成本,并对每年剩余 5.5% 的回报缴纳大约 1% 的税,净回报率为 4.5%。结果:40 年后,你将累积到 37,225 美元,并且还要为未来产生的收益纳税。
In the first example, just put aside $8,000. After federal and state income taxes of, say, $1,600, you’ll have $6,400 to invest, and you choose a standard, garden-variety, actively-managed equity mutual fund, paying taxes on its dividend income and realized capital gains at an average tax rate of a little less than 20 percent of that total each year. Of course you’ll pay that 2½ percent all-in fund cost and, say, 1 percent in taxes on the 5 ½ percent return that remains each year, a net return of 4 ½ percent. Result: At the end of 40 years, you will have accumulated $37,225, and pay taxes on the future returns it generates.
现在我们聪明点。为什么不把那 8000 美元投入一个可抵税的传统的个人退休账户(IRA)——第一年投入最高额度 4000 美元,第二年再投 4000 美元。在 IRA 里,你的收入和收益在退休前都是免税积累的,所以四十年后你的累积总额将达到 68106 美元,但(如果一次性取出)要缴纳大约 17000 美元的 25% 税款,总额缩减到 51106 美元,同样未来的收益对你来说仍需纳税。
Now let’s be smart. Why not put that $8,000 in a tax-deductible traditional Individual Retirement Account (IRA)—the $4,000 maximum in year one, and again in year two. In the IRA, your income and gains are tax-sheltered until retirement, so forty years hence your accumulation would total $68,106, subject (if withdrawn at once) to a 25 percent tax of about $17,000, reducing the total to $51,106, again with future income taxable to you.
现在我们聪明一点。选一个罗斯 IRA,你初始缴款不能抵税,但未来所有收入和收益,以及你后来提取的所有款项都免税。你对 8000 美元缴纳 1600 美元税,把剩下的 6400 美元投入一只主动管理型股票基金。40 年后的价值:54,484 美元,未来无需为积累的财富缴税——余生都是免税收入。
Now let’s be a little smarter. Choose a Roth IRA, where your initial contributions are not tax deductible, but all of your future income and gains, and all of the payments you later draw down are free of tax. You pay a $1,600 tax on the $8,000 and invest the $6,400 remaining in an actively-managed equity fund. Value forty years later: $54,484, with no future taxes to pay on your accumulated wealth: tax-free income for the rest of your life.
但现在,认清了谦卑算术的铁律之后,让我们真正聪明起来。你在罗斯 IRA 里投了那 6400 美元,但用的不是昂贵的主动管理型共同基金,而是一只——嗯——廉价的全市股票指数基金,它产生 8% 的市场回报,成本只有 0.2%,留给你的有效税后回报是 7.8%。四十年后,一个令人愉快的惊喜在等着你。你的账户价值达到 12.91 万美元——是其他任何方案的两倍以上,而且,几乎像奇迹一样,它未来产生的收入都不用交税。(图表 5)那么,要想利用复利回报的奇迹,就别让复利成本的暴政毁掉你的投资积累。不投任何贷款额度,用那种“今朝有酒今朝醉”的哲学把钱全花掉,实在谈不上什么明智策略。(呃,说不定再往罗斯 IRA 加指数基金这个组合拳里加 8000 美元,多坚持两年,就能获得高达 25 万美元的收益!)但很难想象,任何理解股票市场回报根基的经济原理——即盈利和股息——并且也理解成功投资策略根基的谦卑算术铁律的聪明投资者,会不选择那个几乎有保障的投资项目,它确保你从股市未来慷慨赐予我们的任何回报中,得到你应得的那一份。这确实是一套“组合拳”。
But now, recognizing the relentless rules of humble arithmetic, let’s get really smart. You invest the $6,400 in the Roth IRA, but instead of using an expensive actively-managed mutual fund, you select a, well, cheap all-stock-market index fund that produces the 8 percent market return minus a cost of only 0.2 percent, leaving you with an effective after-tax return of 7.8 percent. Forty years later, a pleasant surprise awaits you. Your account is valued at $129,100—more than double any other alternative, and again, almost miraculously, no taxes on the future income it generates. (Chart 5) To take advantage of the miracle of compounding returns, then, don’t let the tyranny of compounding costs destroy your investment accumulation. Failing to invest any of your loan and spending it all with a sort of “here today, gone tomorrow” philosophy really is not a very wise strategy. (Heck, maybe even add $8,000 to the combination one-two punch of Roth IRA and Index fund for two more years, producing as much as a quarter of a million dollars!) But it’s hard to see that any intelligent investor who understands the economic principles that are the foundation of the creation of stock market returns—earnings and dividends—and who also understands the relentless rules of humble arithmetic that are the foundation of a winning investment strategy would fail to choose the only investment program that is virtually guaranteed to provide you with your fair share of whatever returns the stock market is generous enough to bestow on us in the years ahead. It is indeed a “one-two” punch.
不止是博格尔。还请原谅我对指数化投资持续的热情,以及我坚定不移的信念——低成本指数基金才是正道。我推广它并非为了报酬,但你很容易以为,我的立场始于 1974 年创立首只指数共同基金的幸运经历。所以,请忽略我自己的唠叨。但至少听听麻省理工学院诺贝尔奖得主保罗·萨缪尔森的话吧,他将首只指数基金的诞生称为“堪比字母表和车轮的发明”。或者听听杰克·迈耶——哈佛大学极为成功的捐赠基金前管理人的说法:“投资行业就是一场巨大的骗局。大多数人以为自己能找到跑赢市场的基金经理,但他们都错了。你只需持有指数基金,这一点毋庸置疑。”
Not Bogle Alone You’ll just have to forgive my continuing enthusiasm for indexing and my unshakable conviction that low-cost index funds are the way. I don’t get paid for my advocacy, but you could easily believe I’m biased by my good fortune in starting the first index mutual fund way back in 1974. So ignore my own importuning. But at least listen to Nobel Laureate Paul Samuelson of MIT, who called the creation of that first index fund as “the equivalent to the creation of the alphabet and the wheel.” Or listen to Jack Meyer, the former manager of Harvard’s incredibly successful endowment fund: “The investment business is a giant scam. Most people think they can find fund managers who can outperform, but most people are wrong. You should simply hold index funds. No doubt about it.”
如果这还不够,那再听听耶鲁大学另一位杰出的捐赠基金管理人大卫·斯文森的话。他将“共同基金行业的惨败”归因于“(该行业)系统性地剥削个人投资者……基金从投资者身上榨取巨额资金,却提供令人震惊的劣质服务……(因为)过高的管理费吞噬了回报,而(经理的)利润压倒了受托责任。”或者再听听有史以来最成功的共同基金经理之一——富达麦哲伦基金的彼得·林奇是怎么说的:“大多数投资者买指数基金反而会更赚钱。”
If that’s not enough, listen to another brilliant endowment fund manager, David Swensen of Yale University, who describes “the colossal failure of the mutual fund industry; resulting from (its) systematic exploitation of individual investors . . . as funds extract enormous sums from investors in exchange for providing a shocking disservice . . . (as) excessive management fees take their toll, and (manager) profits dominate fiduciary responsibility. Or listen to one of the most successful mutual fund managers of all time, Fidelity Magellan Fund’s Peter Lynch: “Most investors would be better off in an index fund.”
如果这还不够,那就听听沃伦·巴菲特怎么说:“当愚蠢的投资者意识到自己有多蠢,并买入一只低成本的指数基金时,他就比最聪明的投资者还要聪明。”如果所有这些还不够,那就听听你们学院里经济学、金融学和商学的老师们怎么说。问问他们自己是怎么投资的。如果你还是没有被说服,那就用你自己的常识,算一算理性投资中那份朴实算术带来的好处。在你做出自己的决定时,你至少该为自己做到这一步。
If that’s not enough, listen to Warren Buffett: “When the dumb investor realizes how dumb he is and buys a low-cost index fund, he becomes smarter than the smartest investors.” And if all of that is not enough, listen to your teachers of economics, finance, and business here at the Academy. Ask them how they invest. And if you’re still not persuaded, use your own common sense and calculate the benefits provided by the humble arithmetic of sensible investing. As you make your own decision, you owe that much to yourself.
比较优势还是社区优势?
Comparative Advantage or Community Advantage?
现在我来谈谈投资领域中的人文价值,首先要指出的是我所描述的“比较优势”与“社区优势”之间的截然不同。如果基金行业要为投资者创造更大的财富积累——为我们负有道义义务所服务的人类创造未来的有意义价值,并履行我们对该国公民的责任(回到你们熟知的“义务、荣誉、国家”主题)——我们就应当对股东负责,关注股票市场回报的现实以及共同基金投资的算术。然而,我们行业的领导者们却几乎将所有精力都集中在为本基金股东寻求实现优异表现的圣杯上,似乎完全无视一个事实:所有市场参与者作为一个整体,其回报必然等于平均水平。换句话说,就我们为客户赚取的回报而言,我们投资界的人士现在、也必然只能是平均水平的。
Now let me turn to the human values of the investment field, beginning with the stark difference between what I describe as “comparative advantage” and “community advantage.” If the fund industry is to create greater wealth accumulation for investors—to create meaningful value for the future wealth of the human beings whom we are honor bound to serve, and to measure up to our duty to the citizens of our country (returning to the “duty, honor, country” theme that you all know so well)—we owe it to our shareholders to focus on the realities of stock market returns and the arithmetic of mutual fund investing. Yet our industry leaders continue to focus nearly all of their attention on the search for the Holy Grail of achieving superior performance for the shareholders of their own individual funds, seemingly ignoring the fact that all market participants as a group must earn average returns. Put another way, in terms of the returns we earn for our clients, we in the investment community are, and must be, average.
在此,我想就“比较优势”与“社区优势”之间的区别谈一点看法。当你翻阅报纸、理财杂志或收看 CNBC 对金融市场的报道时,你会觉得这一切都关乎比较优势——挑选赢家股票、利用市场效率低下以跑赢大盘、或者制定策略让某位基金管理人获得超越对手的优势。然而,我们从事的行业本质上是一个封闭的市场系统,我们无法改变市场慷慨赐予我们的任何回报。因此,一位投资者在市场上每获得一美元的优势,都直接对应着其他市场参与者一美元的损失。作为一个群体,我们注定是平庸的。
Here, I want to make a point about the difference between “comparative advantage” and “community advantage.” As you observe from the coverage of the financial markets in the newspapers, the money magazines, and CNBC, you’ll think it’s all about comparative advantage—picking winning stocks, or capitalizing on a market inefficiency that improves performance relative to the stock market, or developing strategies that will enable a given manager to gain an edge over his or her rivals. Yet we ply our trade in what is essentially a closed market system, and we can’t change whatever returns the markets are generous enough to bestow on us. So each dollar of advantage one investor gains in the market comes only at the direct one-dollar disadvantage of the other market participants. As a group, we are inevitably average.
然而,极少数机构基金经理会承认自己水平只是平均。几乎所有人都坚信自己能持续跑赢市场。但不可能人人都对。如果钟形曲线是事实——它确实是——那么大多数投资经理注定水平平平。但在资产管理界,景象还要更暗淡。因为我们只是在扣除投资成本之前才属于“平均”。扣除成本后,作为整体,经理们的收益必定落后于市场。换句话说,成本把经理业绩的整条钟形曲线向左平移了。
Nonetheless, rare indeed are the individual fund managers who believe that they are only average. Nearly all believe that they can gain a sustained edge over the market. But they can’t all be right. If the bell curve is a fact—and it is—so is the reality that most investment managers are going to be average. But in the world of money management, the picture is even darker. For we are average only before our investment costs are deducted. After costs, as a group, managers are and must be losers to the market. Put another way, costs shift the entire bell curve of manager performance to the left.
但生活中有条铁律:没人愿意甘于平庸,更不愿被算术法则判为“注定提供低于平均水平的回报”。我们都自认为驾驶技术高于平均,决策能力高于平均,智力高于平均,甚至恋爱能力也高于平均。只可惜,我们并不身处沃比冈湖那个田园诗般的伊甸园——在那里,人人都高于平均水平。至少在一定限度内,争当最好是一种健康的动力。我们追求卓越的努力,即便整体上看徒劳无果,却提供了流动性及市场效率所需的交易量。然而,矛盾的是,我们越是逼近市场效率,就越接近这样一个世界:聪明(或幸运)的管理者获得的回报向均值靠拢,而愚蠢(或倒霉)的管理者获得的回报也同样向均值回升。(这叫作“均值回归”——RTM——它无处不在!)
But it is a rule of life that none of us want to be average, let alone doomed by arithmetic to providing below average returns. We all believe we’re above-average drivers, above-average decision makers, above-average in intelligence, perhaps even above-average lovers. But, alas, we are not in the idyllic Eden known as Lake Wobegon, where everyone is above average. Competition to be the best is, up to a point at least, healthy, and our efforts to be the best, however fruitless in the aggregate, provide the transaction volumes that are required for liquidity and market efficiency. Yet, paradoxically, the closer we move to market efficiency, the closer we come to a world in which the returns earned by the smart (or lucky) managers move toward the average, and the returns earned by the dumb (or unlucky) managers move up toward the average. (It’s called “reversion to the mean”—RTM—and it is everywhere!)
意识到我们所有狂热的投资活动,结果无非是让彼得得利而保罗受损,这对投资专业人士来说无疑隐约有些痛苦,而且我们很少向投资者承认这个事实。然而,一些最优秀、最聪明的人仍在继续竞争——可以说,竞争还越来越激烈——参与这场比较优势的游戏,而它在扣除成本前必然是零和游戏,扣除成本后则成了输家的游戏。
Realizing that the upshot of all our feverish investment activity is to advantage Peter only at the expense of Paul is doubtless vaguely painful to investment professionals, and we rarely acknowledge that fact to investors. Yet some of our best and brightest citizens continue to compete—arguably, ever more vigorously—in this game of comparative advantage that is inevitably a zero-sum game before costs and a loser’s game after costs.
沃伦·巴菲特那位脾气倔强但头脑睿智的搭档查理·芒格,与我有着同样的担忧:在资产管理领域,从客户的利益出发来看,根本不存在净增值,只有净损耗。他这样描述那么多优秀人才投身投资管理行业的现状:大部分赚钱活动都带有深刻的反社会效应……随着高成本模式日益流行……这种活动加剧了当前有害的趋势——这个国家越来越多有道德的年轻人才被吸引到高薪的资产管理行业及其伴随的现代摩擦中,而不是去从事能为他人创造更多价值的工作。
Warren Buffett’s crusty but wise partner, Charlie Munger, shares my concern that in the field of money management, as far as the interests of clients are concerned, there can be no net value added, only value subtracted. Here’s what he had to say about the commitment of so many exceptional people to the field of investment management: Most money-making activity contains profoundly antisocial effects . . . As high-cost modalities become ever more popular . . . the activity exacerbates the current harmful trend in which ever more of the nation’s ethical young brain-power is attracted into lucrative money-management and its attendant modern frictions, as distinguished from work providing much more value to others..
然而,我们投资体系的参与者完全有能力做到这一点——创造出一种共同体优势,为我们所服务的所有人提供价值。相信我,指望所有基金经理突然之间创造出远超平均水平的回报,从而抵消成本和税收带来的巨大拖累,这是行不通的。怎么可能呢?要实现这一点,唯一的办法是大幅削减金融中介的成本,减少我们投资行业目前存在的产能过剩,例如数量多得离谱的共同基金、支付给基金运营者的巨额费用,以及由我们高水平的股票交易活动所产生的惊人交易成本。
Yet the participants in our investment system have it within their power to do exactly that—to create a community advantage that provides value to all those whom we serve. It won’t be achieved, believe me, by suddenly having all fund managers providing returns so far above average that they offset the terrible drag of costs and taxes. How could that possibly be? It will be achieved only by slashing the costs of financial intermediation and reducing the overcapacity present in our investment business today in the form of, for example, the grossly excessive number of mutual funds, the enormous fees paid to their operators, and the staggering transaction costs engendered by our high levels of stock-trading activity.
然而,如果资本主义要繁荣发展,提高全体投资者的回报率,就必须成为我们投资社会的一个核心目标。正如我在《大博弈》中所说……在公司美国,经理人资本主义对所有者资本主义的胜利,在投资美国——资产管理领域——已经演变为一场更大的经理人资本主义对所有者资本主义的胜利。只要赚钱活动只是将回报从平庸者转移到精明者,从倒霉者转移到幸运者,从天真信任体系的人转移到在体系边缘运作的人,那么它当然具有“深刻的反社会效应”。只有我们积极努力降低体系成本,从而在保持风险不变的情况下提高投资者回报,我们才能让资本主义更好地为我们的股东服务。而这难道不会产生与今日芒格先生所担忧的反社会效应截然相反的、深刻的社会效应吗?
Yet, if capitalism is to flourish, enriching the returns of all investors as a group must be a vital goal for our investment society. As I say in The Battle . . . the triumph of managers’ capitalism over owners’ capitalism in corporate America has been paralleled by an even greater triumph of managers’ capitalism over owners’ capitalism in investment America—the field of money management. So long as moneymaking activity simply shifts returns from the pedestrian to the brilliant or from the unlucky to the lucky or from those who naively trust the system to those who work at its margins, then of course, it has “profoundly antisocial effects.” Only if we vigorously work to reduce system costs, thereby increasing investor returns while holding risk constant can we make capitalism work better for our stockowners. And wouldn’t that create, well, profoundly social effects that are the diametrical opposite of today’s anti-social effects that so concern Mr. Munger?
总结。当我再次来到学院,今晚与各位交流时,我的脑海中不断浮现出这种鲜明的对比:一方面,你们承诺将自身利益抛在一边,为我们的伟大国家服务,尤其是在我们生活的这个充满艰难动荡的时代;另一方面,那么多企业、投资机构和共同基金的领导者,却将自身利益置于我们应尽的受托责任之上——我们本应为数以亿计将辛苦赚来的资产托付给金融市场的公民负责。当国家为财政问题苦苦挣扎时,我们金融界的太多成员却沉溺于现代生活的过度奢靡之中,常常住在招摇的豪宅里,乘坐游艇和私人飞机,而这些在很大程度上是由一个似乎完全无视当今四处弥漫的风险的暴涨股市所造就的——恐怖主义、战争、高风险投资、公私部门惊人规模的借贷,等等。
Wrapping Up As I visit the Academy once again, and speak to you this evening, my mind keeps returning this stark contrast: On the one hand, your commitment to placing your own self-interest aside in favor of service to our great nation, especially during the deeply troubled times in which we live. On the other hand, the commitment of so many of our corporate, investment, and mutual fund leaders to placing their own self-interest ahead of the stewardship we owe to those 100 million citizens who have entrusted their hard-earned assets to our financial markets. While the nation struggles with its finances, too many members of our financial community wallow in the gross excesses of modern life, often in ostentatious mansions, yachts and private jets made possible largely by a soaring stock market that seems totally unconcerned about the risks that abound today—terrorism, war, risky investments, staggering amounts of borrowed money in our private sector and public sector alike, and many more.
在最近的股市泡沫中,我们见证了一个时代的终结:在这个时代里,我们的商业公司和金融机构默契配合,腐蚀了资本主义的传统本质,粉碎了人们对市场的信心,也摧毁了无数美国家庭积累的财富。公司美国从根本上、广泛地出了大问题。从最广义的角度看,问题的根源在于一种社会变迁,导师约瑟夫·坎贝尔的话恰如其分地描述了这一点:“在中世纪,当你接近城市时,你的目光会被大教堂吸引。今天,吸引你的是商业的塔楼。是生意,生意,生意。”我们变成了坎贝尔所说的“一条底线社会”。但正如我补充的那样,“我们的社会衡量的是一条错误的底线:形式重于实质,声望重于美德,金钱重于成就,魅力重于品格,短暂重于永恒,甚至财神重于上帝。”
In the recent stock market bubble, we witnessed the culmination of an era in which our business corporations and our financial institutions, working in tacit harmony, corrupted the traditional nature of capitalism, shattering both confidence in the markets and the accumulated wealth of countless American families. Something went profoundly wrong, fundamentally and pervasively, in corporate America. At the root of the problem, in the broadest sense, was a societal change aptly described by these words from the teacher Joseph Campbell: “In medieval times, as you approached the city, your eye was taken by the Cathedral. Today, it’s the towers of commerce. It’s business, business, business.” We had become what Campbell called a “bottom-line society.” But, as I added, “our society came to measure the wrong bottom line: form over substance, prestige over virtue, money over achievement, charisma over character, the ephemeral over the enduring, even mammon over God.”
这些话听起来可能有些尖锐,但两年前我在给《华尔街日报》编辑的这封不言自明的信中,表达的观点要尖锐得多:“读完贵报关于纽约证券交易所总裁理查德·格拉索最近获得(1.85 亿美元)薪酬方案的文章、他激烈的专栏反驳以及贵报的社论——不管所有这些关于如此巨大以至于很少有美国人能想象的数字的琐碎争吵意味着什么——我又读了迈克尔·菲利普斯发表在头版的感人报道,关于海军陆战队员贾森·邓纳姆上士在伊拉克的无私英勇行为。我细细品味他的每一个字,每一个瞬间,每一次爆炸,每一次情况恶化,每一次求生的希望。然后是无情的消息:4 月 22 日下午 4 点 43 分,海军陆战队员贾森·L·邓纳姆上士牺牲了。
These words may seem strong, but I expressed the idea far more strongly two years ago in this self-explanatory letter to the editor of The Wall Street Journal: “After reading your article about the ($185 million) compensation package recently paid to Richard Grasso, President of the New York Stock Exchange, his blistering op-ed response, and your editorial—and whatever all that petty bickering suggests about sums so enormous that few Americans can even imagine them— I read Michael Phillips’ moving front-page story about the selfless heroism of Cpl. Jason Dunham in Iraq. I lingered on his every word, every moment, every explosion, every turn for the worse, every hope for survival. And then the devastating news: At 4:43 PM on April 22, Marine Cpl. Jason L. Dunham died.
“听着,我只是个商人。而且也是个共和党人。但我希望并祈祷,所有沐浴在现代经理人资本主义的辉煌金融过度之中的人们,能够从我们所有的索取和自以为是的生活中暂时抽身,跪下来,为那些已经付出——可悲的是,为了我们——林肯所谓的‘最后一丝奉献精神’的人们祈祷。”
“Look, I’m just a businessman. And a Republican too. But I hope and pray that all of us who have basked in the glorious financial excesses of modern-day managers’ capitalism will take a brief timeout from all of our getting and our self-important lives, get down on our knees, and say a prayer for those who have given—sadly, on our behalf—what Lincoln called “the last full measure of devotion.”
我祈祷,在座诸位今天没有人会被要求为你们自豪地服务的这个美好国家付出那最后的奉献。但是,即使今天的阴云散去——它们终将散去——我也希望你们能与数百万拥有同样价值观和奉献精神的同代年轻人一道。正如我在我那本献给我 12 个孙辈(其中有五位与你们同龄)的新书中所说:“我的这一代给美国留下了太多亟待纠正的问题;你们拥有千载难逢的机会去修复那些已经破碎的东西。请高举你们的理想主义和价值观。永远记住,即使一个人也能带来改变。尽你们的一份力,‘让世界重新开始。’”
I pray that none of you here today will be called upon to give that last full measure of devotion to the fine nation you proudly serve. But even after today’s clouds have passed—as they will—I also hope you will join the millions of other young men and women of your generation who share your values and your commitment. As I say in my new book, dedicated to my twelve grandchildren (five of whom are your contemporaries): “My generation has left America with much to be set right; you have the opportunity of a lifetime to fix what has been broken. Hold high your idealism and your values. Remember always that even one person can make a difference. And do your part ‘to begin the world anew.’”