破除迷思、大众错觉与异见认知
对位全球洞察 破除迷思、流行谬误与异见感知 离散度如何创造展现技能的机会 一致性观察者 | 2020 年 5 月 20 日
Counterpoint Global Insights Myth Busting, Popular Delusions, and the Variant Perception How Dispersion Creates the Opportunity to Express Skill CONSILIENT OBSERVER | May 20, 2020
以下是根据迈克尔·莫布森演讲内容摘录的段落译文:
Excerpts from a talk given by Michael Mauboussin to the
2020 年 1 月 30 日格林威治圆桌会议。早上好。今天能加入你们,我深感荣幸,因为这类圆桌会议总是促使我围绕丹·卡拉汉(CFA)的重要话题梳理思路。今天上午的主题尤其引人入胜,因为它提供了一个契机,让我们得以批判性地审视一些通常只被肤浅理解的议题。
Greenwich Roundtable on January 30, 2020 Good morning. It’s a real pleasure for me to join you today, as these roundtable sessions always prompt me to organize my thoughts on Dan Callahan, CFA important topics. This morning’s theme is a particularly interesting one because it provides an opportunity to critically examine some issues that are often understood superficially.
我应该提一下,15 年前我第一次参加圆桌会议时,与伟大的经济学家、历史学家兼作家彼得·伯恩斯坦(Peter Bernstein)同台。我当时说,希望自己长大后能成为彼得·伯恩斯坦那样的人。15 年过去了,我老了,但并没有长大成人!
I should mention that I first participated in a session with the Roundtable 15 years ago, and was on a panel with the great economist, historian, and author, Peter Bernstein. I said then that I wanted to grow up to be like Peter Bernstein. Fifteen years later, I have aged but I have not grown up!
我来澄清四个迷思或者说流行的谬见:
I will address four myths or popular delusions:
• 第一个问题关乎短期主义。你经常听到人们对短期主义的有害影响忧心忡忡,但却缺乏其存在的具体证据。我们将批判性地审视其中一些论点,看看它们是否站得住脚。
• The first one relates to short-termism. You hear a lot of fretting about the deleterious impact of short-termism, without a lot of concrete evidence for its existence. We’ll critically examine some of the arguments to see if they hold water;
第二点是,股息在长期股权回报中扮演着重要角色。但我将证明,股价上涨才是唯一能增加累积资本的投资回报来源;
• The second is the idea that dividends play a large role in equity returns over time. I will demonstrate that price appreciation is the only source of investment return that increases accumulated capital;
• 第三点,投资亏损公司是个糟糕的想法——这种观念本身可能很糟糕,但需要更细致地分析;
• Third is the notion that investing in money-losing companies is a bad idea. It can be a bad idea, but much more nuance is necessary; and
• 最后一条与这种观点有关,即指数投资的兴起使主动管理变得更容易。
• The final one relates to the idea that the rise of indexing has made it easier to be an active manager.
一、我们先谈第一个话题:短视主义。我们将其定义为一种倾向,即做出短期看似有利、但牺牲了长期更高回报的决策。这种倾向通常表现为两种形式:投资者的短视主义和管理层的短视主义。¹
I. Let’s start with the first topic, that of short-termism. We’ll define it as the tendency to make decisions that appear beneficial in the short term at the expense of decisions that have a higher payoff in the long term. This tends to come in two flavors, investor short-termism and managerial short-termism.1
从古至今,关于短视主义的担忧从未消失——我手头就有几十年前的例子。但《哈佛商业评论》一篇文章中的一段引用恰到好处地捕捉了当下的情绪:
It is easy to find concerns about short-termism throughout history—I have examples that go back decades. But a quote from a Harvard Business Review article captures the current mood:
……短期主义的阴影仍在蔓延——而情况实际上可能正在恶化。其结果,企业为长期进行投资和创造价值的能力减弱,这既拖累了广泛的经济增长,也降低了储户的投资回报。2
“. . . the shadow of short-termism has continued to advance—and the situation may actually be getting worse. As a result, companies are less able to invest and build value for the long term, undermining broad economic growth and lowering returns on investment for savers.”2
我们来从三个方面看这个问题。第一,为什么缩短时间跨度可能完全有经济事实依据。例如,看一下新技术的普及速度:美国一半人口用上电话花了 71 年,彩色电视机用了 18 年,互联网接入用了 10 年。随着这些技术普及速度加快,变化本身也在加速。
Let’s look at three aspects of this. The first is why some shortening of time horizon may be fully justified by the economic facts. For example, consider the rate of diffusion of new technologies: it took 71 years for one-half of the U.S. population to get a telephone, 18 years for a color television, and 10 years for internet access. As these diffusions speed up, so does change.3
另一个因素是资产寿命。科技公司的资产寿命通常在 6-7 年左右,而能源和材料公司的资产寿命大约为 17-18 年。过去 30 年,随着经济和股市的构成从重资产行业转向轻资产行业,平均资产寿命已经缩短。此外,根据瑞士信贷 HOLT 的计算,治理得分最高的往往是资产寿命最长的行业,而得分最低的则是资产寿命最短的企业。
Another is asset lives. The asset lives for technology companies are generally 6-7 years, whereas asset lives for energy and materials companies are roughly 17-18 years. As the composition of the economy and the stock market have shifted away from asset-heavy to asset-light industries over the past 30 years, the average asset life has shrunk. Further, it turns out that governance scores, as calculated by Credit Suisse HOLT, are highest for industries with the longest asset lives and lowest for businesses with the shortest asset lives.
评估市场短期主义最根本的方式,就是直接观察资产价格本身。很容易找到那些认为股市估值过高的权威人士,这种观点也有 CAPE 比率 ⁴ 等证据支撑。
The most fundamental way to assess the market’s short-termism is to look at asset prices themselves. It is easy to find pundits who suggest the stock market is overvalued, and this notion is backed by evidence such as the CAPE ratio.4
单是这一点,就应该让那些鼓吹短期主义的人三思:高估值意味着市场在认可并提前为未来很多年的现金流买单。这恰恰是短期主义的反面。
That alone should give some pause to those arguing for short-termism: high valuations mean the market is recognizing and paying for cash flows many years into the future. It’s the very opposite of short-termism.
我在哥伦比亚商学院给学生做一个简单练习来说明这一点。我从道琼斯工业平均指数中选五只股票,按《价值线》的预测,计算它们未来 5 年预期派发股息的现值(见表 1)。这个数值只占当前权益价值的 11%,意味着超过 90% 的价值来自 5 年之后的现金流。假设回购规模与股息相当,这个比例也仅上升到 20% 左右。换言之,绝大部分价值体现在长期现金流之中。
Here’s a simple exercise I do with my students at Columbia Business School to make this point. I take five stocks from the Dow Jones Industrial Average and calculate the present value of the dividends they are expected to pay over the next 5 years, according to estimates by Value Line (see exhibit 1). That value represents only 11 percent of the prevailing equity value, which means that more than 90 percent is for cash flows beyond 5 years. Assume buybacks that are as large as dividends and you still only get to about 20 percent. In other words, most of the value is reflected in long-term cash flows.
表 1:五年后股息所贡献的价值占比
Exhibit 1: Percentage of Value Attributable to Dividends beyond the Next Five Years
累计 现值 百分比
Cumulative Present Percentage of
| 公司 | 2019 年 12 月 31 日价格 | 未来 5 年股息价值 | 5 年后的股票价值 |
|---|---|---|---|
| 美国运通 | 124.49 美元 | 9.01 美元 | 92.8% |
| 可口可乐 | 55.35 美元 | 7.89 美元 | 85.7% |
| 默克 | 90.95 美元 | 12.72 美元 | 86.0% |
| 微软 | 157.70 美元 | 11.37 美元 | 92.8% |
| 宝洁 | 124.90 美元 | 14.49 美元 | 88.4% |
Price, Value, Next 5 Years Share Value Company 12/31/2019 of Dividends Beyond 5 Years American Express $124.49 $9.01 92.8% Coca-Cola 55.35 7.89 85.7 Merck 90.95 12.72 86.0 Microsoft 157.70 11.37 92.8 Procter & Gamble 124.90 14.49 88.4
平均 89.1 来源:价值线投资调查。
Average 89.1 Source: Value Line Investment Survey.
这些观点和预测仅代表其作者本人,实际未必会成真。所使用的数据来源于普遍认为可靠的渠道,但对其准确性不作任何保证。
These opinions and forecasts are those of its author and may not actually come to pass. The data used has been obtained from sources generally believed to be reliable. No representation is made as to its accuracy.
或许支持短期主义最流行的论据,是资金管理人的持股周期。例如,以竞争战略研究闻名的迈克尔·波特教授指出:“股票的平均持股周期已从 1960 年的 7 年以上,缩短至如今的约 2 年……这或许是投资者视野缩短的最有力证据。”
Perhaps the most popular argument for short-termism is the holding period of money managers. For example, Michael Porter, a professor known for his work on competitive strategy, noted that “the average holding period of stocks has declined from over seven years in 1960 to about two years today . . . it is perhaps the most telling evidence of shortening investor horizons.”5
波特确实说得对:20 世纪 50 年代和 60 年代的资产组合换手率,确实比近些年低得多。 但您可能会问,这是为什么呢。
Porter is indeed correct: portfolio turnover was much lower in the 1950s and 1960s than in recent times. 6 But you might ask why that is.
一份反映投资组合换手率的长期图表显示,1975 年 5 月 1 日开始出现一个急剧上升(见图表 2)。那一天,股票交易的佣金管制被取消。为了让你对当时的情况有个概念,交易 1 万股每股 40 美元的股票,成本是每股 0.43 美元。而且,买卖价差自然是以八分之一美元为单位来标价的。
A long-term chart of portfolio turnover shows a spike starting on May 1, 1975 (see exhibit 2). That was the day commissions on stock trading were deregulated. To give you some sense of the situation, the cost of trading 10,000 shares of a $40 stock was $0.43 per share. And, of course, bid-offer spreads were expressed in eighths.
因此,交易成本要高得多,从而限制了交易活跃度。
So the cost of trading was vastly higher, hence limiting activity.7
表格 2:投资组合换手率,1946-2019
Exhibit 2: Portfolio Turnover, 1946-2019 90
80
80
周转率(百分比)
Turnover Rate (Percent)
原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。
70 60 50 40 30 20 10 0 1946 1950 1954 1958 1962 1966 1970 1974 1978 1982 1986 1990 1994 1998 2002 2006 2010 2014 2018
70 60 50 40 30 20 10 0 1946 1950 1954 1958 1962 1966 1970 1974 1978 1982 1986 1990 1994 1998 2002 2006 2010 2014 2018
来源:博格尔金融市场研究中心及投资公司协会。
Source: Bogle Financial Markets Research Center and Investment Company Institute.
注:美国本土共同基金;年换手率按资产规模加权计算。
Note: U.S.-based mutual funds; Annual turnover rate is weighted by assets.
投资组合周转率是衡量基金经理买卖基金内部资产频繁程度的一个指标。它的计算方式是:在特定时期内,取新买入证券总额与卖出证券总额两者中较小的那个数值,除以基金的资产净值总额。
Portfolio turnover is a measure of how frequently assets within a fund are bought and sold by the managers. Portfolio turnover is calculated by taking either the total amount of new securities purchased or the amount of securities sold - whichever is less - over a particular period, divided by the total net asset value of the fund.
此外,过去 20 年间换手率实际上是在下降的。最近一次按资产加权计算的换手率为 25-30%,是自 20 世纪 70 年代以来的最低水平。8 如今确实有些机构频繁交易,但它们之所以存在,仅仅是因为交易成本降得极低。举例来说,指数基金在 1975 年之前根本无法生存,原因就在于成本。
Further, turnover is actually down in the last 20 years. The latest reading of asset-weighted turnover is 25-30 percent, the lowest since the 1970s.8 Now there are entities that trade frequently, but they are only around because the cost to trade has come down so much. For example, index funds weren’t viable prior to 1975 because of cost.
同样值得注意的是,像亚马逊这样的公司采取了长期视角,并因此获得了市场的回报。一家已经上市 23 年的公司之所以受到喜爱,仅仅是因为它“训练”了股东——这种说法其实并不符合短期主义的论调。
It’s also worth noting companies such as Amazon.com have taken a long-term view and have been rewarded by the market. The idea that a company that has been public for 23 years is loved only because it trained its shareholders doesn’t really fit the narrative of short-termism.9
让我用几点想法来结束这个观点。我明白,管理者和投资者都会感受到交付短期业绩的压力。我们这些追求长期职业生涯成功的人,同样也会感受到短期压力——因为长期正是由一个个短期累积而成的。关键是要做正确的事。
Let me finish this point with a couple of thoughts. I recognize that managers and investors feel pressure to deliver short-term results. All of us who seek to have successful long-term careers also feel short-term pressure—and that’s because the long term is an aggregation of short terms. The key is to do the right thing.
第二,投资者持有期限之所以短于股价所反映的现金流年数,是因为投资者是在对长期结果做短期押注。10 如果你想理解市场的时间视野,不要盯着投资者看,也别跟他们聊。要看市场——它是所有投资者共同作用的结果。11
Second, the reason investor holding periods are shorter than the number of years of cash flows reflected in stock prices is that investors make short-term bets on long-term outcomes.10 If you want to understand the market’s time horizon, do not look at, or talk to, the investors. Look at the market, which is a product of all investors. 11
二、第二个迷思涉及股息在资本积累中的作用。在一份与人合著的论文中,彼得·伯恩斯坦写道:“这些数据反驳了传统观点,即股票的大部分回报来自资本增值,而收入即使并非无关紧要,也远没有那么重要。”12 一家大型投资管理公司发布的研究报告措辞更为强硬,称:“有些人可能会惊讶地发现,过去一个世纪美国股市 90% 的回报来自股息和股息增长。”13 没错,这确实会让人惊讶——尤其是如果这是真的。
II. The second myth is about the role of dividends in capital accumulation. In a paper he co-authored, Peter Bernstein wrote, “These data put the lie to the conventional view that equities derive most of their returns from capital appreciation, that income is far less important, if not irrelevant.”12 A large investment management firm put out research that was ever more emphatic, stating, “Some may be surprised to learn that 90 percent of U.S. equity returns over the last century have been delivered by dividends and dividend growth.”13 Yes, that would be surprising—especially if it were true.
我们来退一步看。储蓄,或者说延迟当前消费,其根本目的是为了积累资本以满足未来的负债——无论是支付孩子的大学学费,还是安享退休生活。
Let’s take a step back. The reason we save, or defer current consumption, is to accumulate capital to satisfy future liabilities, whether it’s paying for a child’s college education or retiring comfortably.
当我们讨论股票市场总体或具体股票时,常会提到“股东总回报”(total shareholder return, TSR),其假设股息在无摩擦条件下进行再投资。计算 TSR 的公式如下:
When we discuss the stock market in general or specific stocks, we often refer to “total shareholder return” (TSR), which assumes that dividends are reinvested with no friction. Here is the equation to calculate TSR:
TSR = g + (1 + g) * d
TSR = g + (1 + g) * d
在这个等式中,g 代表股票价格升值率,d 代表股息率。
In this equation, g stands for the stock price appreciation rate and d stands for the dividend yield.
对 TSR(股东总回报)的聚焦可能带来一些混淆之处。
The focus on TSR can lead to a couple of points of confusion. 14
第一个问题是,几乎没有人能真正获得一只支付股息的股票的全部股东总回报(TSR)。要做到这一点,你必须有一个零税负的自动股息再投资计划。能做到这一点的投资者数量微乎其微。大多数人会花掉收到的股息,而大多数基金则任由这笔钱留在现金账户里。因此,依靠过去的股东总回报来规划未来,必须格外谨慎。
The first is that almost no one earns the TSR for a stock that pays a dividend. In order to do so, you must have an automatic dividend reinvestment plan with zero taxes. The number of people who fall into this camp are de minimis. Most people spend the dividends they receive, and most funds allow the sum simply to go to cash. So one should be very careful relying on past TSRs to plan for the future.
第二种信念是认为股息是投资业绩的主要驱动力。实际上,价格上涨才是让累积资本增值的唯一投资回报来源。
The second is the belief that dividends are the main driver of investment performance. In reality, price appreciation is the only source of investment returns that increases accumulated capital.
为了理解这一点,我们把过程放慢。假设你有一只 100 美元的股票,支付 3 美元股息。股息支付那天,你持有的股票价值 97 美元,还有 3 美元股息(实际上,股票会在除息日当天被除权)。只有当你在该股票上全额再投资这 3 美元,使你的投资恢复到 100 美元时,你才赚到了总股东回报。由此可以清楚地看到,股价上涨才是累积财富的驱动力。
To understand this, let’s slow down the process. Say you have a $100 stock that pays a $3 dividend. The day that dividend is paid, you have a stock worth $97 and a dividend worth $3 (the stock is actually marked down on the ex-dividend date). You earn the TSR only if you reinvest the full $3 into the stock to restore your investment to $100. From there, it is clear that price appreciation is the driver of accumulated wealth.
你的资本积累取决于三个因素:你投资了多少、投资了多长时间,以及价格涨幅。顺便说一句,关于回购也存在大量混淆,我现在不深入探讨。
Your capital accumulation is a function of how much you invest, how long you invest, and price appreciation. By the way, there is also massive confusion about share buybacks, which I won’t go into now.
我还要补充一点:资产增长与股东总回报(TSR)之间的关系,有非常充分的证据。快速扩张资产的公司,往往回报表现不佳;而资产增长平缓、甚至收缩的公司,却做得很好。因此,将资本返还给股东至关重要。15
I will add that there is very robust evidence about the relationship between asset growth and TSRs. Companies that have grown assets rapidly have tended to deliver poor returns, whereas those that have grown modestly, or even contracted, have done well. So returning capital to shareholders is important.15
最后一点:刚才我讨论的大部分关于股息的内容,都总结在我导师、合作者和朋友阿尔·拉帕波特(Al Rappaport)于 2006 年发表在《投资组合管理期刊》上的一篇论文中。彼得·伯恩斯坦(Peter Bernstein)读过那篇论文后,称其为“大师之作”,并当场纳闷为什么以前没人向他指出过这一分析。伯恩斯坦在 86 岁高龄依然保持开放的学习态度!
One last note: much of what I’ve just discussed about dividends is summarized in a paper that was published in the Journal of Portfolio Management in 2006 by my mentor, collaborator, and friend, Al Rappaport. Peter Bernstein read the paper and called it “masterful” and wondered out loud why no one had pointed out this analysis to him before. Bernstein was still open to learning at the age of 86!
三、第三个误区是关于亏损的公司。金融学教授、首次公开募股(IPO)领域的权威专家杰伊·里特指出,2019 年进行 IPO 的公司中有 74% 处于亏损状态,这一水平与 1999 年接近,当时正值互联网泡沫高峰。此外,约 40% 的上市公司
III. The third myth is about companies that lose money. Jay Ritter, a professor of finance and a leading authority on initial public offerings (IPO’s), reports that 74 percent of companies that did an IPO in 2019 lost money, which is about where the level was in 1999, near the peak of the dot-com bubble.16 Further, about 40 percent of listed
美国公司亏损连连——而这一切都发生在经济基本面稳健的背景下。这暗示着市场已重回泡沫状态——当然,WeWork 的闹剧更是给这种论调火上浇油。
companies in the U.S. lose money—all this against a backdrop of a solid economy. 17 The implication is that things have returned to a frothy state—and certainly the saga of WeWork fanned the flames of that narrative.
给你一个小测验:如果我把一家刚在纽交所上市的公司股票卖给你,并且绝对肯定地告诉你,它在未来 15 年里每年的自由现金流都是负数,你会买吗?
Here’s a short quiz for you: what if I offered you shares of a company just listed on the New York Stock Exchange and told you with absolute certainty it would have negative free cash flow for each of the next 15 years. Would you buy it?
确实曾有过这样一家小公司,名叫沃尔玛百货公司。从 1972 年初到 1986 年底,沃尔玛为股东创造的年化总回报率为 33%,而同期标普 500 指数仅为 11%。投资沃尔玛的投资者,在这段时期结束时持有的资本,几乎是投资大盘投资者资本的 16 倍。
Well, there was a little company like that and it was called Wal-Mart Stores, Inc. From the beginning of 1972 through the end of 1986, Walmart generated TSRs of 33 percent versus the S&P 500’s 11 percent. Investors in Walmart would have ended the period with almost 16 times more capital than investors in the broader market.
沃尔玛之所以是一只如此出色的股票,是因为它的投资回报率非常高。在这种情况下,你希望公司尽可能多地投资——即便投资额超过利润,公司不得不借助外部资本来补充资金。
Walmart was such a good stock because it earned a very high return on its investments. In those cases, you want a company to invest as much as it possibly can—even if the investment is larger than earnings and the company has to access external sources of capital to do so.
那么这与当下正在发生的事情有什么关系呢?企业投资的形式发生了一场分水岭式的转变。1977 年,有形投资的规模是无形投资的 2 倍。如今,无形投资达到了有形投资的 1.5 倍(见图表 3)。有形投资会体现在资产负债表中;而无形资产往往以费用的形式出现在利润表中。
So what does that have to do with what’s going on now? There has been a watershed change in the form in which companies invest. In 1977, tangible investment was 2 times that of intangible investment. Today, intangible investment is 1.5 times tangible investment (see exhibit 3). Tangible investments appear on the balance sheet; intangible assets tend to appear on the income statement as an expense. 18
附录 3:无形投资的崛起,1977–2017 年 18 无形 16
Exhibit 3: The Rise of Intangible Investments, 1977-2017 18 Intangible 16
投资的 14%
Investment as a Percentage of 14
12 Tangible 10
12 Tangible 10
8
8
原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。
| 总增加值 | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 6 | ||||||||||||||||||||
| 4 | ||||||||||||||||||||
| 2 | ||||||||||||||||||||
| 0 | ||||||||||||||||||||
| 1977 | 1979 | 1981 | 1983 | 1985 | 1987 | 1989 | 1991 | 1993 | 1995 | 1997 | 1999 | 2001 | 2003 | 2005 | 2007 | 2009 | 2011 | 2013 | 2015 | 2017 |
Gross Value Added 6 4 2 0 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017
来源:科拉多 与 赫尔滕(2010 年)的未发表更新版,采用科拉多 与 郝(2013 年)以及科拉多等人(2016 年)和科拉多等人(2017 年)为 INTAN-Invest© 和 SPINTAN 项目分别开发的方法与来源。SPINTAN 项目由欧盟第七框架计划拨款协议 612774 资助。
Source: Unpublished update to Corrado and Hulten (2010) using methods and sources developed in Corrado and Hao (2013) and in Corrado et al. (2016) and Corrado et al. (2017) for INTAN-Invest© and the SPINTAN project, respectively. The SPINTAN project was funded by the European Commission FP-7 grant agreement 612774.
注:非住宅商业投资相对于商业部门总增加值的比例。
Note: Nonresidential business investment relative to business sector gross value added.
那么解决方案是什么?如果你想进行同类比较,就必须把现在列在利润表上的投资进行资本化。换句话说,像我们过去那样把它们放入资产负债表。直接的影响是,每股收益和账面价值都会增加。19
So what’s the solution? If you want apples-to-apples comparisons, you must capitalize the investments that are now on the income statement. In other words, put them on the balance sheet as we used to. The immediate impact is that earnings and book value both go up.19
这与价值投资者所处的艰难时期有关——这类投资者往往倾向于构建依赖市净率、市盈率等统计指标的组合。会计学教授巴鲁克·列夫(Baruch Lev)和阿努普·斯里瓦斯塔瓦(Anup Srivastava)进行了这些调整后发现,40% 至 60% 曾被归类为“价值型”的股票……
This relates to the challenging time for value investors, who tend to build portfolios that rely on statistical factors such as price-to-book and price-to-earnings multiples. Baruch Lev and Anup Srivastava, professors of accounting, made these adjustments and found that 40-60 percent of stocks that had been classified as “value”
或者说是“魅力型”股票类别。此外,他们还发现,这些调整能使因子在构建投资组合时发出更优质的信号。
or “glamour” shift categories. Further, they found that the adjustments lead to factors with much better signals for building portfolios.20
这也回应了关于公司投资不足、向股东返还过多资金的担忧。如果利润表上的投资被正确归类,企业实际上一直在持续增加其经营性投资。
This also addresses the concern that companies are underinvesting and returning too much money to shareholders. If investments on the income statement are properly categorized, firms have actually been increasing their operating investments over time.
我相信这个迷思为那些愿意撸起袖子、真正理解单店经济模型的投资者创造了机会。如果你知道沃尔玛的门店经济有多好,当它们投入的钱超过赚到的利润时,你会在背后为它们鼓掌。同样,如今有些公司虽然亏损,但拥有极具吸引力的经济模型,而另一些公司则是在以传统方式亏损——靠糟糕的商业模式。
I believe this myth has created opportunity for investors who are willing to roll up their sleeves to really understand unit economics.21 If you knew how good Walmart’s store economics were, you would have stood behind them applauding as they spent more on investments than they earned in income. Likewise, some companies today are losing money but have extremely attractive economics, and others are losing money the old-fashioned way—with bad business models.
四、我听到许多成功投资者说,指数投资的兴起让主动管理变得更轻松。我深为敬佩的 Baupost Group 创始人兼首席执行官塞思·卡拉曼也附和了这一看法,他说:“指数投资应当给长期价值投资者一个显著优势。有效市场理论的内在讽刺在于:越多人相信它并因此回避主动管理,市场就越可能变得无效。”22
IV. I hear a lot of successful investors say that the rise of indexing has made it easier to be an active manager. Seth Klarman, the founder and CEO of the Baupost Group whom I admire deeply, echoed this refrain when he said, “[Indexing] should give long-term value investors a distinct advantage. The inherent irony of the efficient market theory is that the more people believe in it and correspondingly shun active management, the more inefficient the market is likely to become.”22
表面上,这听起来是个合理的说法:竞争的人更少,流入市场的信息也更少,因此更容易通过发现错误定价的资产来展现你的技能。但我觉得事实可能正好相反,原因如下。
On the surface, this sounds like a plausible case: fewer people are competing and less information is finding its way into markets, hence it’s easier to express your skill by finding mispriced assets. But I think the opposite may be true, and here’s why.
一个很好的起点是诺贝尔奖得主、金融学教授比尔·夏普(Bill Sharpe)的《主动管理的算术》。思路很简单:扣除成本之前,每美元主动管理资金的平均回报,等于每美元被动管理资金的平均回报;扣除成本之后,每美元主动管理资金的平均回报,就低于每美元被动管理资金的平均回报。
A good starting point is “The Arithmetic of Active Management” by professor of finance and Nobel-Prize winner, Bill Sharpe.23 The idea is simple: Before costs, the return on the average actively managed dollar will equal the return on the average passively managed dollar. And after costs, the return on the average actively-managed dollar will be less than the return on the average passively-managed dollar.
这本身对主动型经理来说算不上什么新发现。按定义,扣除费用前的阿尔法值为零。关键在于,你要获得正的阿尔法值,就必须有交易对手方的阿尔法值为负。
Now this isn’t by itself any revelation for active managers. Alpha before fees is zero by definition. What is important is that for you to earn positive alpha, someone on the other side of your trades has to earn negative alpha.
为了让这个例子更生动,不妨想象一下:我邀请你周五晚上来我家玩扑克,而且假设你想赢点钱。收到邀请后,你第一个问题应该是:“还有谁会在场?”
To make this more vivid, imagine that I invite you to my house Friday night to play poker, and let’s assume that you want to make some money. Upon receiving the invitation, your first question should be, “Who else will be there?”
如果我告诉你,有些富人玩牌的水平远不如你,你马上就会盘算着加入我。没人保证你一定能赢,但长期来看,你的技术会让你从那些冤大头身上把钱赚走。
If I tell you there will be some rich people who are much worse players than you are, you’ll immediately make plans to join me. There’s no guarantee you’ll win, but over time your skill will allow you to take money from those patsies.
另一方面,如果我告诉你,即将上场的球员个个都比你强,那你就该另做打算了。这种情况下,你显然就是那个被宰的冤大头——如果你还想保住自己的钱,这可不是什么好事。²⁴
On the other hand, if I tell you that the players who are coming over are all better players than you are, you should arrange some alternative plans. In this case, it should be clear that you are the patsy—which is not good if you like to keep your money.24
我认为这个扑克故事对投资管理行业同样适用。我的推测是,那些转向指数化投资的投资者,平均而言,是较弱的玩家。
I think the poker story carries over well to the investment management industry. My conjecture is that the investors who have turned to indexing are on average the weaker players.
把这个比喻再延伸一步:那些弱小的玩家坐在你的牌桌旁,喝着你的啤酒,却不参与牌局——所以他们既不会赢,也不会输。而我提到他们喝你的啤酒,是因为他们确实在喝。
To stretch this analogy, the weak players are sitting at your poker table drinking your beer but are not playing— so they can’t win or lose. And the reason I mention that they are drinking your beer is because they really are
免费搭车:指数基金投资者依赖主动管理来发现价格和提供流动性。因此,主动管理的费用补贴了指数管理行业。
free riding: indexers rely on active management for price discovery and liquidity. So active management fees subsidize the index management industry.
因此,如果我的论点基本准确,那你实际是在跟更强的对手博弈,这让你获得经风险调整后的超额收益(即阿尔法)变得更加困难,而非更容易。虽然指数投资无疑已经并将持续在市场制造扭曲,但仍有大量主动型基金经理随时准备套取这些机会。
So if my argument is reasonably accurate, you are left playing the stronger players, making it harder, not easier, to generate risk-adjusted excess returns, or alpha. And while there’s little doubt that indexing has and will create distortions in markets, there remain a substantial number of active managers at the ready to arbitrage those opportunities.
总结而言,我想鼓励各位,在面对各路专家的言论与论断时,务必始终回归第一性原理来思考。皇家学会的座右铭“Nullius in verba”,是一个很有用的思维方式。它的意思是“不要轻信任何人的话”。投资行业向来——而且历来——充斥着迷思与妄想。
In summary, I want to encourage you to always go back to first principles when considering what the pundits say or assert. The motto of the Royal Society, “Nullius in verba,” is a useful way to think. It is meant to mean “take nobody’s word for it.” The investment industry is, and has always been, replete with myths and delusions.
我们的工作就是在适当的时候打破它们。
Our job is to bust them whenever appropriate.
格林威治圆桌会议是一个非营利组织,旨在为处于投资前沿的投资者提供独立教育。
The Greenwich Roundtable is a non-profit organization providing independent education for investors on the frontier of investing.
尾注 1 Michael J. Mauboussin 和 Dan Callahan,“长期视角下的短期主义:质疑前提”,载于《投资期刊》。
Endnotes 1 Michael J. Mauboussin and Dan Callahan, “A Long Look at Short-Termism: Questioning the Premise,” Journal
《应用公司金融》杂志,第 27 卷,第 3 期,2015 年夏季号,第 70-82 页。
of Applied Corporate Finance, Vol. 27, No. 3, Summer 2015, 70-82.
2 多米尼克·巴顿与马克·怀斯曼,《让资本聚焦长期》,《哈佛商业评论》,1 月-
2 Dominic Barton and Mark Wiseman, “Focusing Capital on the Long Term,” Harvard Business Review, January-
February 2014.
February 2014.
3 Adam Thierer 和 Grant Eskelsen,《媒体指标:现代媒体市场的真实状况》,载《
3 Adam Thierer and Grant Eskelsen, “Media Metrics: The True State of the Modern Media Marketplace,” The
进步与自由基金会,2008 年夏季,第 18 页。
Progress & Freedom Foundation, Summer 2008, 18.
本·卡尔森,《是的,股票被高估了。但高估了多少?历史告诉我们的答案》,《财富》杂志,7 月 31 日
4 Ben Carlson, “Yes Stocks Are Overvalued. But by How Much? Here’s What History Tells Us,” Fortune, July 31,
2019.
2019.
5 迈克尔·E·波特,《资本抉择:改变美国工业投资方式》,《应用》
5 Michael E. Porter, “Capital Choices: Changing the Way America Invests in Industry,” Journal of Applied
《企业金融》,第 5 卷,第 2 期,1992 年夏季刊,第 4-16 页。
Corporate Finance, Vol. 5, No. 2, Summer 1992, 4-16.
约翰·C·博格尔,“60 年后的共同基金行业:更好还是更糟?”《金融分析师期刊》,
6 John C. Bogle, “The Mutual Fund Industry 60 Years Later: For Better or Worse?” Financial Analysts Journal,
第 61 卷,第 1 期,2005 年 1 月/2 月刊,第 15-24 页。
Vol. 61, No. 1. January/February 2005, 15-24.
7 Charles M. Jones,“一个世纪的股市流动性与交易成本”,工作论文,2002 年 5 月 22 日。8 “2020 年投资公司实况手册”,投资公司协会,第 65 页。
7 Charles M. Jones, “A Century of Stock Market Liquidity and Trading Costs,” Working Paper, May 22, 2002. 8 “2020 Investment Company Fact Book,” Investment Company Institute, 65.
例如,参见马修·伊格莱西亚斯(Matthew Yglesias)的《无利可图的预言家》(The Prophet of No Profit),Slate.com,2014 年 1 月 30 日,以及贾斯汀·福克斯(Justin Fox)的文章。
9 For example, see Matthew Yglesias, “The Prophet of No Profit,” Slate.com, January 30, 2014 and Justin Fox,
“亚马逊如何训练其投资者的行为方式”,《哈佛商业评论》,2013 年 1 月 30 日。
“How Amazon Trained Its Investors to Behave,” Harvard Business Review, January 30, 2013.
10 迈克尔·J·莫布森,《股东价值的真正含义》,《哈佛商业评论》,10 月 3 日
10 Michael J. Mauboussin, “What Shareholder Value is Really About,” Harvard Business Review, October 3,
2011.
2011.
迈克尔·莫布森,《超越你所知:在非常规之处寻找投资智慧》(New
11 Michael J. Mauboussin, More Than You Know: Finding Financial Wisdom in Unconventional Places (New
约克:哥伦比亚商学院出版社,2008 年,第 216 - 220 页。
York: Columbia Business School Publishing, 2008), 216-220.
12 Robert D. Arnott 与 Peter L. Bernstein,《何为“正常”风险溢价?》,《金融分析师期刊》,第 卷
12 Robert D. Arnott and Peter L. Bernstein, “What Risk Premium Is ‘Normal’?” Financial Analysts Journal, Vol.
58,第 2 期,2002 年 3/4 月刊,第 64-85 页。
58, No. 2, March/April 2002, 64-85.
13 约翰·梅洛伊(John Melloy),“利害攸关:股息占总回报的 90%”,CNBC,2010 年 12 月 6 日。
13 John Melloy, “At Stake: Dividends Make Up 90% of Total Return,” CNBC, December 6, 2010.
14 Alfred Rappaport,《股息再投资、价格增值与资本积累》,《投资组合管理杂志》
14 Alfred Rappaport, “Dividend Reinvestment, Price Appreciation and Capital Accumulation,” Journal of Portfolio
管理,第 32 卷,第 3 期,2006 年春季,第 119-123 页。
Management, Vol. 32, No. 3, Spring 2006, 119-123.
迈克尔·J·库珀、侯赛因·居伦与迈克尔·J·希尔合著,《资产增长与股票截面回报》
15 Michael J. Cooper, Huseyin Gulen, and Michael J. Schill, “Asset Growth and the Cross-Section of Stock
沃伦·巴菲特:我们通常认为,公司高管本可以在自家股票极度低估时轻松回购大量股份,却为何按兵不动?原因有三:其一,多数 CEO 天生倾向于将“业务扩张”与“股东价值创造”等同起来,而回购往往被视为收缩行为;其二,他们担心回购会降低账面价值——而这恰恰是衡量自身业绩的常用指标;其三,许多 CEO 的薪酬与每股收益挂钩,而回购会减少股本从而提升每股收益,这原本是好事——但他们往往只盯着短期效果,忽略了长期价值。事实上,当股价低于内在价值时,回购是回报股东最确定、最可靠的方式。然而,真正能理性执行这一策略的管理者,少之又少。
Returns,” Journal of Finance, Vol. 63, No. 4, August 2008, 1609-1651 and Akiko Watanabe, Yan Xu, Tong Yao, and Tong Yu, “The Asset Growth Effect: Insights for International Equity Markets,” Journal of Financial Economics, Vol. 108, No. 2, May 2013, 259-263.
16 参见表 9,https://site.warrington.ufl.edu/ritter/files/2020/01/IPOs2019Statistics_Jan14_2020-1.pdf。 17 詹姆斯·麦金托什,“亏损公司数量激增,尽管股市屡创新高”,《华尔街
16 See table 9, https://site.warrington.ufl.edu/ritter/files/2020/01/IPOs2019Statistics_Jan14_2020-1.pdf. 17 James Mackintosh, “Money-Losing Companies Mushroom Even as Stocks Hit New Highs,” Wall Street
《华尔街日报》,2020 年 1 月 9 日。2020 年 1 月的经济看起来确实很稳固!
Journal, January 9, 2020. The economy did look solid in January 2020!
18 巴鲁克·莱夫与阿努普·斯里瓦斯塔瓦合著,《解释价值投资近期的失败》,纽约大学斯特恩商学院
18 Baruch Lev and Anup Srivastava, “Explaining the Recent Failure of Value Investing,” NYU Stern School of
2020 年 3 月 31 日,商业工作底稿。
Business Working Paper, March 31, 2020.
19 Luminita Enache 和 Anup Srivastava 的论文《无形资产投资应单独列报还是……》
19 Luminita Enache and Anup Srivastava, “Should Intangible Investments Be Reported Separately or
与经营费用合并?新证据”,《管理科学》,第 64 卷,第 7 期,2018 年 7 月,第 3446-3468 页。
Commingled with Operating Expenses? New Evidence,” Management Science, Vol. 64, No. 7, July 2018, 3446- 3468.
20 列夫和斯里瓦斯塔瓦。
20 Lev and Srivastava.
21 例如,参见 Daniel M. McCarthy、Peter S. Fader 和 Bruce G.S. Hardie 的论文《估值订阅模式
21 For example, see Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie, “Valuing Subscription-Based
《使用公开披露客户数据的企业》,《营销学刊》,第 81 卷,第 7 期,2017 年 1 月,第 17-35 页。
Businesses Using Publicly Disclosed Customer Data,” Journal of Marketing, Vol. 81, No. 7, January 2017, 17- 35.
22 DealBook,“一位低调的巨型投资者评说特朗普”,《纽约时报》,2017 年 2 月 6 日。 23 威廉·F·夏普,“主动管理的算术”,《金融分析师杂志》,第 47 卷,第 1 期。
22 DealBook, “A Quiet Giant of Investing Weighs In on Trump,” New York Times, February 6, 2017. 23 William F. Sharpe, “The Arithmetic of Active Management,” Financial Analysts Journal, Vol. 47, No. 1,
January/February 1991, 7-9.
January/February 1991, 7-9.
24 迈克尔·J·莫布森、丹·卡拉汉和达里乌斯·马吉德,“寻找简单游戏:被动投资如何……
24 Michael J. Mauboussin, Dan Callahan, and Darius Majd, “Looking for Easy Games: How Passive Investing
谢弗“主动管理的形态”,瑞信全球金融策略报告,2017 年 1 月 4 日。
Shapes Active Management,” Credit Suisse Global Financial Strategies, January 4, 2017.