摩托罗拉公司1951年年度报告
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双向沟通
Two-Way Communications
Motorola Inc. 4 5 4 5 A U G U S T A B L V D . , C H I C A G O 5 1, I L L I N O I S
Motorola Inc. 4 5 4 5 A U G U S T A B L V D . , C H I C A G O 5 1, I L L I N O I S
年度股东大会将于 1952 年 5 月 5 日(星期一)举行。会议通知、委托书及委托书说明将于 1952 年 4 月 14 日左右邮寄给各位股东,届时管理层将征集委托投票。
The annual meeting will be held on Monday, May 5, 1952. A notice of the meeting, together with a form of proxy and a proxy statement, will be mailed to stockholders on or about April 1 4, 1 952, at which time proxies will be solicited by the management.
of Directors
of Directors
Paul V. Galvin
Paul V. Galvin
Robert W. Galvin
Robert W. Galvin
马修·J·希基(小) 希基公司总裁
Matthew J. Hickey, Jr. President, Hickey & Company
George R. MacDonald
George R. MacDonald
Daniel E. Noble
Daniel E. Noble
Frank J. O'Brien
Frank J. O'Brien
Walter H. Stellner
Walter H. Stellner
Elmer H. Wavering
Elmer H. Wavering
过户代理:化学银行与信托公司,地址:纽约州纽约市百老汇街 65 号,邮编 15
Transfer Agents Chemical Bank and Trust Co. 65 Broadway, New York 15, New York
哈里斯信托与储蓄银行,西门罗街,芝加哥 90,伊利诺伊州
Harris Trust and Savings Bank West Monroe Street, Chicago 90, Illin
高管保罗·V·加尔文,总裁
Officers Paul V. Galvin President
罗伯特·W·加尔文 执行副总裁
Robert W. Galvin Executive Vice-President
埃尔默·H·韦弗林,产品部门副总裁
Elmer H. Wavering Vice-Pres. in Charge of Products Division
弗兰克·J·奥布莱恩 采购副总裁
Frank J. O'Brien Vice-Pres. in Charge of Purchasing
Daniel E. Noble
Daniel E. Noble
负责通信与电子部门事务的副总裁
Vice-Pres. in Charge of Communications and Electronics Division
威廉·H·凯利 主管销售的副总裁
William H. Kelley Vice-Pres. in Charge of Sales
埃德温·P·范德威肯,财务副总裁兼司库
Edwin P. Vanderwicken Vice-Pres. in Charge of Finance and Treas
查尔斯·E·格林
秘书
Charles E. Green Secretary
过户登记机构:欧文信托公司,地址:纽约华尔街 1 号,纽约 10005。
Registrars Irving Trust Company One Wall Street, New York 1 5, New York
伊利诺伊州芝加哥市拉萨尔街南 231 号大陆伊利诺伊国民银行与信托公司,邮编 60690
Continental Illinois National Bank and Trust Company of Chicago 231 South LaSalle St., Chicago 90, Illino
摩托罗拉过去 10 年:销售额、净利润、净资产、每股收益 1、厂房及设备净投资 2
the past 10 years at Motorola Net Investment Net Net Working Net Earnings in Plant and .Sales Earnings Capital Worth Per Share1 Equipment2
原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。
1942 $ 30,918,014 $ 858,456 $ .98 $ 2,048,294 $1,209,574 $ 3,377,949
1942 $ 30,918,014 $ 858,456 $ .98 $ 2,048,294 $1,209,574 $ 3,377,949
1943 78,454,461 1,259,302 1.43 2,854,250 1,345,746 4,405,889
1943 78,454,461 1,259,302 1.43 2,854,250 1,345,746 4,405,889
1944 86,946,631 1,448,351 1.65 3,133,942 1,913,486 5,672,512
1944 86,946,631 1,448,351 1.65 3,133,942 1,913,486 5,672,512
1945 67,896,597 851,882 .97 4,671,851 1,273,523 6,311,719
1945 67,896,597 851,882 .97 4,671,851 1,273,523 6,311,719
1946 23,201,107 656,286 .75 5,862,933 2,464,598 8,733,345
1946 23,201,107 656,286 .75 5,862,933 2,464,598 8,733,345
1947 46,679,148 2,510,410 2.85 7,028,844 2,811,211 10,635,345
1947 46,679,148 2,510,410 2.85 7,028,844 2,811,211 10,635,345
19483 61,981,442 3,550,347 4.04 11,088,342 3,148,206 13,085^196
19483 61,981,442 3,550,347 4.04 11,088,342 3,148,206 13,085^196
1949" 81,803,358 5,280,196 6.00 14,558,505 4,071,987 17,165,391
1949" 81,803,358 5,280,196 6.00 14,558,505 4,071,987 17,165,391
19504 177,104,669 12,809,247 14.56 21,079,362 5,794,309 26,574,638
19504 177,104,669 12,809,247 14.56 21,079,362 5,794,309 26,574,638
1951" 135,285,086 7,289,102 8.29 29,056,342 9,159,487 31,648,532
1951" 135,285,086 7,289,102 8.29 29,056,342 9,159,487 31,648,532
普通股每股收益,按 879,605 股计算。
'Earnings per share of common stock based upon 8 7 9 , 6 0 5 shares
截至 1951 年 12 月 31 日尚未偿还。2 扣除折旧准备后的净投资。
outstanding at December 3 1 , 1 9 5 1 . 2 Net investment after deduction of depreciation reserves.
截至 1948 年 12 月 31 日的十三个月期间。
'Thirteen month period ended December 3 1 , 1 9 4 8 .
包含全资子公司的财务数据在内的合并信息。
'Consolidated information including financial data of wholly-
owned subsidiaries.
owned subsidiaries.
给摩托罗拉公司股东的总裁报告
President's Report to Stockholders of Motorola
1951 年对摩托罗拉公司来说是保持高产出的进步之年。尽管销售额和盈利较上年大幅下降,但这些改进也带来了性能更佳、售价更低的电视机。我相信,我们电视机卓越的设计与品质,加上更低的售价和积极的营销手段,在 1951 年进一步巩固了公司的市场地位。从某种意义上说,过去一年检验了公司适应不利市场环境的能力,这种环境是 1950 年朝鲜战争爆发后恐慌性抢购的反面,也是其部分结果。然而,公司并非对此毫无准备,公司和经销商受到的影响都没有达到通常预期的程度。尽管仲夏时节销售低迷,但每个月都维持了可观的盈利状况。实际上,就分析而言,1950 年和 1951 年更适合作为一个整体来看待,而不是相互比较。
公司工程部门在电视机设计上的重大进步节省了大量稀缺金属,从而使性能更佳的电视机能够以更低价格出售。通信和电子设备销售额(包括用于国防的电子设备)在 1951 年较 1950 年有所增长。军事电子产品的开发工作和生产准备工作是重要活动,但这些并未像实际生产那样在数字中体现出来。1952 年军事生产将有大幅增长。
去年,摩托罗拉建成并投入运营了第一套用于工业的大型微波无线电通信系统。该系统延伸约 1000 英里,与中西部一条主要天然气管道平行。其他类似系统也已建成,并在运营中证明了自身价值。
在这一年里,完整的汽车、家用和便携式收音机产品线都经过了重新设计,然后……
The year 1951 was one of progress for Motorola company to sustain high output. These improvealthough sales and earnings were considerably ments also resulted in better performing sets which lower than those for the previous year. Consoli- were sold at lower prices. I believe the superior dated net sales of $135,285,086 were 24% below design and quality of our television sets, together 1950 sales and net earnings of $7,289,102 were 43% with lower prices and aggressive merchandising under the 1950 figure. 1951 earnings were equal to methods, further strengthened the position of the $8.29 per share of common stock outstanding. company during 1951. In a sense the past year tested the ability of your Communications and electronic equipment sales, company to adjust to an unfavorable market condi- which include electronic equipment for the defense tion which was the reverse, and partly the result, of effort, increased in 1951 over 1950. Development scare buying following the outbreak of war in work and preparation for production of military Korea. This condition did not find the company electronics were important activities but they do unprepared, however, and neither the company nor not reflect in the figures in the way that actual its distributors was affected to the degree which production does. There will be a considerable normally would have been expected. Despite a low increase in military production in 1952. point of sales during midsummer, a comfortable Motorola completed and placed in operation last earning position was maintained each month. year the first large microwave radio communications Actually, for purposes of analysis, the years 1950 system for industrial use. It extends for about 1000 and 1951 are better viewed as a unit than by com- miles, paralleling a major midwest gas pipeline. parison of one with the other. Other similar systems were completed and have Important advances in design of television sets already proved themselves in operation. achieved by our engineering department saved During the year the complete lines of auto, home large amounts of scarce metals and so enabled the and portable radios were redesigned and then
1952 年 2 月呈交给我们的经销商。这些是我们业务的重要部分,近年来在电视研发与制作的压力下,一直依靠自身动力运转,但现在值得给予这种特别关注。
presented to our distributors in February, 1952. These are important segments of our business which, under pressure in recent years for television development and production, have carried on under their own momentum but now justify this special attention.
财务情况:截至 1951 年 12 月 31 日,合并营运资金达 529,056,342 美元,比上年年末增加 7,976,980 美元。1951 年年末,流动资产为流动负债的 2.30 倍,而一年前为 1.79 倍。合并净资产年内增加 5,073,894 美元。公司于 11 月对欠保德信保险公司的应付票据进行再融资,由此获得额外资金,增加营运资金 6,298,000 美元。年内,公司购入一处厂房,建筑面积 20.4 万平方英尺,紧邻其在芝加哥的主要厂址;加上新增设施及其他改良,扣除折旧准备后,厂房和设备账户增加 3,365,178 美元。公司对子公司的投资增加约 60 万美元,主要源于在纽约市新设一家公司,负责在当地分销摩托罗拉产品。
FINANCIAL CONDITION At December 31, 1951 the consolidated working capital amounted to 529,056,342, an increase of $7,976,980 over the previous year-end. Current assets were 2.30 times current liabilities at the en of 1951 compared with 1.79 a year earlier. Consolidated net worth increased $5,073,894 during the year. Additional funds were acquired by refinancing in November of the company's note payable to Prudential Insurance Company which resulted in $6,298,000 added working capital. During the year the company purchased a plant containing 204,000 sq. ft. of floor space adjoining its main location in Chicago which, with added facilities and other improvements, resulted in an increase of $3,365,178 in plant and equipment accounts after allowance for depreciation. The company's investment in subsidiary corporations increased about S600,000, largely as the result of formation of a new company in New York City to carry on the distribution of Motorola products there
股息:1951 年全年按每股 50 美分支付了常规季度股息,另于 1951 年 1 月支付了 10% 的股票股息。1951 年 12 月,董事会将季度股息提高至每股 62.5 美分,
DIVIDENDS Regular quarterly dividends of 50c per share were paid in 1951 plus a 10% stock dividend paid in January, 1951- In December, 1951 the Directors raised the quarterly dividend to 62V2C per share and
P R E S I D E N T ' S R E P
P R E S I D E N T ' S R E P
宣布额外发放每股 0.25 美元现金股息,使得 1952 年 1 月支付的股息总额达到每股 1.00 美元。鉴于所需营运资本增加及 1951 年新增设施,董事会认为延续保守的股息政策乃明智之举。截至年底,摩托罗拉股东总数为 3250 名。董事、高管及其直系亲属直接或间接持有摩托罗拉股票 29.0793 万股。
declared an extra cash dividend of YIVic per share, making a total of $1.00 per share paid in January, 1952. In view of the increasing amount of working capital required and the facilities added in 1951, the Directors were of the opinion that continuation of a conservative dividend policy was in order. At the close of the year there were 3,250 Motorola stockholders. Directors, officers and their immediate families owned directly or beneficially 290,793 shares of Motorola stock.
利润分享:摩托罗拉利润分享计划的主要目的是鼓励员工以合伙人的身份参与企业经营。按照该计划,成员依据既定公式分享公司利润,从而使其与企业利益的关系超越单纯的雇佣关系。我们相信,员工由此能从工作中获得更实在的满足感,并与股东一样关心企业经营效率。信托基金通过员工储蓄、公司利润分享以及基金自身收益,为退休生活积累资金。截至 1951 年 12 月 31 日,共有 5287 名员工参与该基金;自 1947 年设立以来,基金市值已增长至 1055.2794 万美元,其中约 450 万美元为政府债券,160 万美元为公司债券,140 万美元为公司股票,其余部分为现金及应收款项。年末时,基金持有 10175 股摩托罗拉普通股。
PROFIT SHARING The primary purpose of Motorola's profit sharing plan is to encourage employees to participate somewhat as partners in this enterprise. Under this plan members share in the profits of the company according to a formula. Thus their interest in the business becomes more than one of mere employment. We believe they consequently derive more real satisfaction from their work as well as share th stockholders interest in the efficient operation of the business. The trust fund serves to build up means for retirement through savings placed in the fund by employees, the sharing in company profits and the income of the fund itself. On December 31, 1951, 5,287 employees were participating in the fund and since its inception in 1947 the fund has grown to a market value of S1O,552,794, made up of about $4,500,000 in government bonds, $1,600,000 in corporate bonds and $1,400,000 in corporation stocks. The balance of the fund was in cash and receivables. At the year-end the fund owned 10,175 shares of Motorola common stock.
O L D E R S O F M O T O R O L A
O L D E R S O F M O T O R O L A
未来展望:展望摩托罗拉 1952 年的前景,我认为基于已知因素,合理地预期我们将迎来与 1951 年同样好、甚至更好的一年。总销售额应有所增长,但税后净利润难以大幅提升,原因是超额利润税大幅侵蚀收益,仅留下相对较少的金额归属普通股。尽管某些产品及部分地区的销售前景略显参差不齐,但面向汽车制造商的收音机可能是 1952 年唯一整体下滑的产品线,这是因为汽车制造商预计将减产。长期以来对新建电视台的禁令很可能不久将由联邦通信委员会解除。同时,我们或将看到同轴电缆延伸至包括迈阿密、新奥尔良、俄克拉荷马城、达拉斯、沃斯堡和休斯顿在内的重要城市。这些进展将为电视机的销售开辟新市场。1952 年两大政党代表大会及竞选活动,加上电视娱乐节目质量的提升,将进一步激发人们对电视的兴趣。因此,我认为 1952 年将是电视销售的丰收年,我们期望至少能分得应有的市场份额。如前所述,凭借 1952 年全新的家用、便携式和车载收音机系列,我们计划大力推动这些产品的销售,并期望年内销量显著增长。
FUTURE Viewing the prospect of Motorola for 1952, I think it is a reasonable expectancy, in the light of known factors, that we shall have as good and probably a better year than 1951. Total sales volume should be greater, but net profit after taxes cannot increase greatly for the reason that excess profits taxes cut into earnings sharply, leaving only a relatively small amount to accrue to the common stock. Although the outlook is somewhat spotty for sales of certain products and in some territories, radios sold to car manufacturers are probably the only line that will experience an over-all decline in 1952. This will be because car manufacturers are expected to build fewer automobiles. It is probable that the long existing prohibition on construction of new television stations will soon be lifted by the Federal Communications Commission. At the same time we shall probably see the extension of the coaxial cable to important cities including Miami, New Orleans, Oklahoma City, Dallas, Fort Worth and Houston. These developments will result in opening of new markets for sales of television sets. The two major political conventions and campaigns coming in 1952, as well as the improving quality of television entertainment, will further stimulate interest in television. I there fore see 1952 a good year for television sales and we expect to get at least our share of the business. As indicated previously, with complete new lines of home, portable and car radio sets for 1952, we propose to pursue vigorously the merchandising of all these products and expect a marked increase in sales for the year.
在技术通信设备领域,我们前景广阔。新用途不断被发现,而微波中继系统等最新成果刚刚开始向潜在用户证明其价值。摩托罗拉在这些新领域中的工程技能与产品质量声誉已然稳固。依我们看,微波的潜力目前尚未完全显现,但我们判断未来发展令人振奋。随着部分军工生产合同的工装与准备阶段初步完成,产量将提升,我预计 1952 年公司销售额的增长,很大一部分将来自军工业务的贡献。总体而言,我们对未来的评估主要限于 1952 年的前景,但若不指出电子产业在未来的革命性发展中潜力巨大,那便是失职。我们摩托罗拉对此心知肚明,并将为此持续积极地把握重要的研发机遇。谨代表管理层,我再次衷心感谢员工、客户、股东及供应商,是他们的信任与合作让 1951 年成为摩托罗拉公司的成功之年。
In the field of technical communications equipment our prospects are excellent. New uses are being found and recent developments such as microwave radio relay systems are only now proving their value to potential users. The reputation o Motorola for engineering skill and quality of product in these new lines is firmly established. In our opinion much of the potential of microwave is unknown at this time, but we judge future prospects to be very encouraging. With the completion of the initial stages of tooling and preparation for some military production contracts behind us, production will increase and I anticipate that military billings will account for the largest portion of the expected increase in sales of the company in 1952. In the main, we have confined our appraisal of the future to 1952 prospects, but we would be remiss if we did not express an opinion that potentially the electronics industry is among the most promising for future revolutionary developments. We, at Motorola, are fully aware of this prospect and to that end we will continue aggressively to pursue important research and development opportunities. In behalf of Management, it is again a pleasure for me to express sincere thanks to employees, customers, stockholders and suppliers for the confidence and cooperation they gave in making 1951 a successful year for Motorola, Inc.
董事会主席代董事会全体致上
President For the Board of Directors
车载收音机——摩托罗拉在车载收音机领域的领先地位延续到了 1951 年。为巩固这一优势,我们设计并开发了一条全新的、简化的定制车载收音机产品线,以便在销售和安装上具备更大灵活性。该系列于近期推出,并获得了热烈反响。
CAR RADIO—Motorola's top leadership in car radio continued through 1951. To strengthen our position a new, simplified, custom car radio line has been engineered and developed to allow for greater flexibility in sales and installation. Th series was introduced recently and has been given enthusiastic endorsement.
电视行业——1951 年,摩托罗拉继续保持在电视行业的强势地位,在众多新开发项目中抢先同业。
TELEVISION—Motorola continued to maintain its strong position in the television industry during 1951 by scooping the industry on many new developments.
帮助摩托罗拉电视机始终保持畅销地位的一大亮点,就是新型浓缩动力底盘,它采用了简化的新设计,再加上防眩光屏幕、声波调音控制,以及用于改善本地和远距离信号接收的区域选择开关。
Among the outstanding features that helped keep Motorola television receivers in a best sell ing position were a new Concentrated Power chassis incorporating a new simplified design, Glare Guard anti-reflection screen, Acoustinator Tone Control, and Area Selector Switch for improved local and distant signal pick-up.
所有摩托罗拉电视都能轻松适应超高频接收,只需安装内置装置,或使用客户可自行安装的新型摩托罗拉一体式高空调谐器。
A l l Motorola sets dre easily adapted to Ultra High Frequency reception through the installation of a built-in unit or by using the new Motorola self-contained Strato-tuner which is readily installed by the customer.
钟控收音机——这款设计时尚、小巧紧凑的钟控收音机组合,于 1950 年推出,在过去一年里变得极受欢迎,并带来了可观的销量。它推出了三种亮眼的颜色。钟控收音机配备闹钟、电器插头和睡眠开关,全部自动操作。种种迹象表明,1952 年将再次成为摩托罗拉钟控收音机的丰收之年。
CLOCK RADIO—This smartly styled, compact clock radio combination, introduced in 1950, has become extremely popular in the past year and is providing substantial volume. It is featured in three striking colors. The clock radio is equipp with an alarm, an appliance plug and a slumber switch, all operating automatically. Indications that 1952 will prove to be another excellent Motorola clock radio year.
便携式收音机——1951 年,公司在便携式收音机领域推出了三款型号,价格、款式和颜色选择丰富。1952 年初,又上市了四款新型号,主打流线型设计,外壳采用坚固塑料或装甲钢,灵敏度出众。
PORTABLE RADIO—In the field of portable radios in 1951, your company featured three models in a wide range of prices, styles and colors. Early in 1952 four new models were introduced which featured streamlined size, durabl cabinets of sturdy plastic or armored steel, and exceptional sensitivity.
表格收音机——过去一年里,摩托罗拉开发并於 1952 年初推出了一整套全新的台式收音机产品线,其中包括一款灵敏度提升、音质更佳的调幅/调频收音机。
TABLE RADIO—During the past year Motorola developed, and early in 1952 introduced, a complete new line of table radios, including an A M - F M receiver with improved sensitivity an finer tone.
随着收音机小型化趋势的发展,通过新型底盘工程设计和现代造型,在坚固的塑料机壳上运用美观的色彩,紧凑尺寸成为重点。
With the trend toward smaller radios, emphasi was placed on compact size through new chassis engineering and modern styling with the use of handsome colors on sturdy plastic cabinets.
摩托罗拉 1951 年,摩托罗拉通信与电子部门迁入芝加哥主厂区东侧一栋新收购的大楼。这栋新楼增加了超过 20 万平方英尺的厂房和办公空间,使得该部门(军事电子业务除外)的全部业务能够高效整合。该部门主要的民用业务包括设计、制造和销售:
Motorola The Communications and Electronics Division of Motorola in 1951 moved into a newly acquired building just east of the main plant in Chicago. This new building adds over 200,000 square feet of plant and office space and permits consolidation on an efficient basis of all activities (except military electronics) of this growing division. Principal civilian activities of this division are the design, manufacture and sale of:
1) 提供双向移动无线电通信手段的系统
1) Two-way mobile radio systems which provide means
在调度中心与警车、出租车等移动单位之间发送和接收调频无线电通信。
of sending and receiving FM radio communications between a dispatching center and mobile units such as police cars and taxis.
2)微波无线电中继系统。这类系统由一系列间隔约 25 英里的中继塔组成,配合发射和接收设备,通过无线电实现长距离经济通信。管道、铁路和工业公司为这些系统提供了巨大的潜在市场。3)载波与控制系统,用于在单条电力线上进行多路无线电通信。此外,摩托罗拉还提供电子设备作为
2) Microwave radio relay systems. These comprise a series of relay towers spaced at intervals of about 25 miles which, together with transmitting and receiving equipment, provide economical communication over long distances by radio. Pipeline, railroad and industrial companies offer a large potential market for these systems 3) Carrier and control systems which are used for multiple radio communications over a single electric power line. In addition, Motorola furnishes electronic equipment as
一种用于从中心点计量和控制远程配电功能的手段。摩托罗拉双向移动无线电设备的销售持续旺盛,主要购买方为消防和警察部门、出租车公司、建筑、公共事业、管道、铁路及其他行业,应用范围涵盖物料搬运、生产和库存控制。摩托罗拉在这一不断扩展的业务中保持领先地位,其销售额占行业总额的一半以上。
a means for metering and controlling remote power distribution functions from a central point. Sales of Motorola two-way mobile radio equipment continued high, the principal purchasers being fire and police departments, taxi-cab companies, construction, public utility, pipeline, railroad and other industries for varied applications including materials handling and production and inventory control. Motorola has maintained its leadership in this expanding business, its sales accounting for well over half of the industry's total in
this field.
this field.
1951 年初,摩托罗拉为山谷中部管道公司建成一套 1000 英里微波系统,并于 12 月为得克萨斯伊利诺伊天然气管道公司完成另一套 1000 英里系统。这两套系统是全球规模最大、正在运行的工业微波系统。摩托罗拉已安装并投运超过 21 套微波中继系统,在该领域占据领先地位。由于摩托罗拉设计更优,相比以往能在更远距离提供更多通信信道且干扰更少,输电线载波设备销售额随之增长。
Early in 1951 Motorola placed in operation for the Mid-Valley Pipeline Co. a 1000-mile microwave system and in December another 1000-mile system, this one for the Texas Illinois Natural Gas Pipeline Company, was completed.These are the two largest, operating, industrial microwave systems in the world. Motorola has installed and put into operation more than 21 microwave relay systems, and has the lead position in this field. Power line carrier equipment sales increased as a result of Motorola's superior design which provides more channels of communication over longer distances with less interference than previously were attainable.
摩托罗拉 摩托罗拉的军事电子部门于 1951 年初成立,专门处理公司的军事业务。该部门主要设在芝加哥的克莱伯恩大道工厂,拥有自己的采购、工程、生产和行政部门。这家工厂的全部设施,共计 17.8 万平方英尺,最终将全部用于军事业务。从设计研发、生产和会计记录的角度看,军事业务就像一门新业务。由于持续的
Motorola Motorola's Military Electronics Department was formed in the early part of 1951 to handle military business for the company. This department, principally located at our Clybourn Avenue plant in Chicago, has its own purchasing, engineering, production and administrative departments. The entire facilities of this plant, consist of 178,000 square feet, will eventually be devoted to military business. From the standpoint of design and development, production and accounting records, military business is like a new business. Because of the continued
该业务板块的增长及其分拆
growth of this segment of the business its separation
其他业务线的收入来源变得可取。
from other lines appeared desirable.
摩托罗拉的军事合同涉及多种类型的
Motorola's military contracts relate to many types of
电子设备。开发合同,依据
electronic equipment. Development contracts, under
公司承诺设计和创造一种……
which the company undertakes to design and create a
军事装备,大多由……来处理
piece of military equipment, are largely handled in the
亚利桑那州菲尼克斯市的工程实验室。生产
engineering laboratory in Phoenix, Arizona. Production
在芝加哥克莱伯恩工厂执行的政策。
is effected at the Clybourn plant in Chicago. The policy
公司的一贯方针,是将军事活动限定在电子领域,因为在这一领域,它的技能与知识可以得到高效且经济的运用。
of the company has been to limit its military activities the field of electronics in which its skill and knowledge may be applied efficiently and economically.
虽然详细描述摩托罗拉军事合同的性质并不现实,但可以说,一旦爆发战争或国防计划加速推进,公司将有能力生产大量关键军事装备。预计 1952 年的军事生产将增长至企业业务的重要组成部分,而 1951 年期间,以开发合同为主的军事活动,虽然带来了相对较小的美元收入,却是主要的军事业务。大部分政府业务以低于正常利润率的条件承接,并且随后还会面临价格调整。
While it is impractical to describe the nature of Motorola's military contracts, it can be stated that in the event of war or an accelerated defense program the company would be prepared to produce a large volume of important military equipment. Military production in 1952 is expected to increase to a point where it will become a substantial segment of the business whereas in 1951 development contracts, which result in relatively small dollar income, were the principa military activity. Most government business is done on smaller than normal margins and is then subject to price
重新厘定、重新谈判,当然还有税收的问题。
redetermination, renegotiation and, of course, taxes. It
因此往往会稀释
therefore tends to dilute the earning power of the
company.
company.
在上一场战争期间,摩托罗拉被
During the last war Motorola was recognized by the
政府作为重要的设备供应方。
government as an important supplier of equipment.
技术支持方面的贡献,例如开发以及
Technical contributions, such as the development and
战时生产了如今大名鼎鼎的“汉迪-托基”(Handie-Talkie)对讲机,以及
production of the now famous Handie-Talkie and
对讲机以及摩托罗拉在生产上的卓越记录,为公司赢得了质量可靠、性能卓著的持久声誉。摩托罗拉再次热切期望为国防事业作出其最大的贡献。
Walkie-Talkie radios, and Motorola's outstanding production record, earned for the company a lasting reputation for quality and performance. Motorola is again eager to make its best contribution to the defense effort.
MS
MS
1951 年的销售活动包括:摩托罗拉延续了成功的销售培训计划,到 1951 年底,已有 3.5 万名经销商人员参与,其推进力度与 1950 年保持一致。年底时,多项调查清楚表明,摩托罗拉在行业中的地位得到加强,消费者对它的接受度确实有所提升。经销商的橱窗和店内陈列通过一场有效的陈列竞赛得到推广;借助户外招牌和橱窗标牌,经销商识别度进一步提升;1951 年,经销商门店共安装了 5000 多块霓虹灯标牌。此外,公司在主要杂志上投放广告,获得全国性覆盖;广播插播广告得到广泛使用。年内,公司还赞助了电视节目《四星汇演》、麦克阿瑟返回华盛顿的报道,并在年底通过全国联播网转播了东西部橄榄球赛。
当前电视广告计划的核心主题是“画面会说话”。比较之后,消费者会发现摩托罗拉电视是最好的。
1952 年,公司计划进一步改进销售工作,既靠更有效的促销,也靠更精准的方向把控。重点将放在市场预测上,尤其是联邦通信委员会解除对新电台的“冻结”令,以及更多甚高频和特高频电台对营销计划的影响这类变化上。
Merchandising activities for 1951 included a Motorola's advertising program continued successful sales training program, in which through 1951 at the same aggressive pace that 35,000 dealers' personnel participated, and an was set in 1950. At the conclusion of the year, improvement in the service activities in many surveys clearly indicated that Motorola's positerritories. Dealer window and floor displays of tion in the industry had been strengthened and Motorola products were promoted through an its acceptance by the consuming public definitely effective display contest. Dealer identification increased. through the use of outdoor and window signs Campaigns in leading magazines gave Motorshowed further progress; over 5,000 neon signs ola good national coverage. Radio spots were were placed in dealers' stores in 1951. used extensively. During the year the company In 1952 it is planned further to improve the sponsored the Four Star Revue on television, merchandising effort, both through more effecMacArthur's return to Washington and, at the tive promotion and more accurate direction of conclusion of the year, the East-West football that effort. Emphasis will be placed on market game on a coast-to-coast network. forecasting, particularly with respect to such developments as the lifting of the Federal The central theme of the current television Communications Commission "freeze" on new advertising program is "The Picture Tells The stations and the effect of more VHF and UHF Story". Comparison will prove that Motorola stations on the marketing program. TV is best.
年内执行了一项厂房整顿计划。通信与电子部门已并入紧邻芝加哥主厂区的新建大楼,军品生产则集中于芝加哥克莱伯恩厂区。为进一步提高生产效率,其他厂房的整顿工作仍在进行中。公司子公司摩托罗拉-芝加哥公司负责芝加哥地区的产品分销,已迁入位于芝加哥北普拉斯基大道专为其新建的大楼,内含 5.4 万平方英尺的仓库和办公空间。摩托罗拉-底特律公司已在底特律购置土地,以备日后建设之用。
目前,芝加哥、昆西、菲尼克斯、纽约、费城和底特律的厂房与办公总面积已超过 120 万平方英尺。截至年末,员工总数达 6640 人。
摩托罗拉深知,公司男女员工是决定企业成败的最关键因素,因此致力于为他们提供工作中获得满足感的机会。摩托罗拉寻求打造一支充满活力的组织团队,让每个人都竭尽所能,相互配合,共同实现目标。员工身为这个灵活、顽强、善于得分的“摩托罗拉大家庭”的一员,自然能从中获得个人成就感。
公司工资薪酬水平与行业最高标准持平,并实行生活费用工资调整计划、宽厚的福利计划以及利润分享计划,这些都是摩托罗拉作为理想工作场所的有力证明。
During the year a program of plant rearrange- Motorola recognizes that its men and women ment was carried out. The Communications and are the most important factor in the company's Electronics Division was consolidated in its new success and endeavors to give them opportunity building adjoining the main plant in Chicago, for satisfaction in their work. Motorola seeks to except for military production which was build the spirit of an organization in dynamic centered at the Clybourn plant in Chicago. movement with every person doing his best and Further rearrangement to gain efficiency in accommodating himself to others to the end of production in other plants is in progress. achieving a mutual goal. There is personal Motorola - Chicago Co., the company's satisfaction for employees in participating as subsidiary which distributes its products in members of the flexible, hard-hitting, scoring Chicago, moved into a new building constructed team which is the Motorola family. for its purposes on North Pulaski Avenue in Wage and salary rates are equal to the highest Chicago, containing 54,000 sq. ft. of warehouse in the industry and there is a cost of living wage and office space. Motorola-Detroit Co., acquired escalation program, a broad and liberal welfare land in Detroit for later construction. program and a profit sharing plan, all tangible Total plant and office area now exceeds evidence that Motorola is a desirable place to 1,200,000 square feet in Chicago, Quincy, work. Phoenix, New York, Philadelphia and Detroit. At the year-end there were 6,640 employees.
Motorola Inc. A N D S U S I D I A R I E S
Motorola Inc. A N D S U S I D I A R I E S
1951 年 12 月 31 日 1950 年
流动资产:
现金 852.7985 万美元 1128.9747 万美元
短期美国政府债券(按成本计) 597.618 万美元 399.592 万美元
应收账款(扣除坏账准备——1951 年 21.5 万美元;1950 年 20.25 万美元) 1154.1614 万美元 28.9567 万美元
其他应收款 143.1242 万美元 1982.2645 万美元
存货 2360.051 万美元
预付款项 36.6555 万美元 41.3952 万美元
DECEMBER 31 1951 1950 Current Assets: Cash $ 8,527,985 $11,289,747 United States Government obligations—short term, at cost 5,976,180 3,995,920 Accounts receivable (less reserve for uncollectible accounts— 12,091,412 1951, $215,000; 1950, $202,500) 11,541,614 289,567 Other current receivables 1,431,242 19,822,645 Inventories 23,600,510 Prepaid expenses 366,555 413,952
流动资产合计 5144.4086 万美元 4790.3243 万美元
TOTAL CURRENT ASSETS $51,444,086 $47,903,243
合并流动负债:应付票据(子公司)485,227 美元 145,742 美元;应付账款及其他应计款项 1,785,288 美元 10,391,366 美元;应计税款 8,348,673 美元 15,016,115 美元。
Consolidated Current Liabilities: Notes payable (by subsidiaries) $ 485,227 $ 145,742 Accounts payable and sundry accruals 1 1,785,288 10,391,366 Accrued taxes 8,348,673 15,016,115
应付股息 879,605 美元,产品保修准备金 888,951 美元,流动负债合计 2238.7744 万美元;其中应付股息 40 万美元,产品保修准备金 87.0658 万美元,流动负债合计 2682.3881 万美元。
Statement Dividend payable Reserves for product warranties TOTAL CURRENT LIABILITIES 879,605 888,951 $22,387,744 400,000 870,658 $26,823,881
营运资本(流动资产超过流动负债的部分)为 2905.6 万美元(上一年为 2107.9 万美元)。
WORKING CAPITAL (excess of current assets over current liabilities) $29,056,342 $21,079,362
适用于未来期间的递延项目 杂项资产 租赁给他人的设备——扣除折旧 401,196 276,396 444,762 529,733 275,338 259,665 厂房和设备——扣除折旧 9,159,487 5,794,309 专利和商标——扣除摊销 92,841 81,767
of Deferred items applicable to future periods Sundry assets Equipment leased to others—less depreciation 401,196 276,396 444,762 529,733 275,338 259,665 Plant and equipment—less depreciation 9,159,487 5,794,309 Patents and trademarks—less amortization 92,841 81,767
财务 总营运资本及其他资产 3943.1024 万美元 2802.0174 万美元
Financial TOTAL WORKING CAPITAL AND OTHER ASSETS $39,431,024 $28,020,174
长期债务(1950 年扣除当期预付要求)……775 万美元 139.5 万美元
资产超过负债部分 3168.1024 万美元 2662.5174 万美元
扣除递延电视服务及保修收入 3.2492 万美元 5.0536 万美元
Long-term debt less (in 1950) current prepayment requirements. . . 7,750,000 1,395,000 Excess of assets over liabilities $31,681,024 $26,625,174 Deduct deferred television service and warranty income 32,492 50,536
股东权益 3164.8532 万美元 2657.4638 万美元
Condition STOCKHOLDERS' EQUITY $31,648,532 $26,574,638
股东权益构成:股本——面值 3 美元;1951 年 879,605 股;1950 年 800,000 股 2,638,815 美元 2,400,000 美元
Stockholders' Equity Represented By: Capital stock—$3 par value; 1951, 879,605 shares; 1950, 800,000 shares $ 2,638,815 $ 2,400,000
实收资本盈余 41,732,171,227,832 美元
Paid-in surplus 4,1 73,2 1 7 1,227,832
Earned surplus 24,836,500 22,946,806
Earned surplus 24,836,500 22,946,806
Total $31,648,532 $26,574,638
Total $31,648,532 $26,574,638
Motorola Inc. A N D S U B S I D I A R I E S
Motorola Inc. A N D S U B S I D I A R I E S
合并损益表
CONSOLIDATED STATEMENT OF INCOME AND EXPENSE
截至 12 月 31 日止年度 1951 年 1950 年
YEARS ENDED DECEMBER 31 1951 1950
销售额 135,285,086 美元 177,104,669 美元 其他收入 559,443 736,147 美元
Sales $1 35,285,086 $177,104,669 Other income 559,443 736,147
Total income $ 1 35,844,529 $177,840,816
Total income $ 1 35,844,529 $177,840,816
扣除:制造及其他销售成本 1.01488878 亿美元 1.29659612 亿美元
Deduct: Manufacturing and other costs of sales $101,488,878 $129,659,612
合并后的销售、服务和行政费用,员工利润分享基金提拨,联邦及州所得税准备金,分别为 1647.3 万美元、293.8 万美元、740.0 万美元,以及 1882.4 万美元、229.6 万美元、1389.0 万美元。其他费用 25.5 万美元、36.2 万美元。
Consolidated Selling, service and administrative expenses Contribution to employees' profit-sharing fund Provision for federal and state taxes on income 16,473,029 2,938,449 7,400,1 28 18,823,521 2,295,901 13,890,323 Other expenses 254,943 362,212
报表 总扣除额 128,555,427 美元 165,031,569 美元
Statements Total deductions $1 28,555,427 $165,031,569
Net income $ 7,289,102 $ 12,809,247
Net income $ 7,289,102 $ 12,809,247
CONSOLIDATED STATEMENT
CONSOLIDATED STATEMENT
净利润盈余
ot Income OF SURPLUS
截至 12 月 31 日的年度 1951 1950 实缴盈余 留存盈余 实缴盈余 留存盈余
YEARS ENDED DECEMBER 31 1951 1950 Paid-in Earned Paid-in Earned Surplus Surplus Surplus Surplus
年初的支出余额,当年净利润。总计 1,227,832 美元。
and Expense Balances, beginning of year Net income for the year. Total $1,227,832
$1,227,832 $22,946,806 7,289,102 $30,235,908 $
$1,227,832 $22,946,806 7,289,102 $30,235,908 $
$ 1,227,832
$ 1,227,832
1,227,832 $ 13,537,559 12,809,247 $ 26,346,806
1,227,832 $ 13,537,559 12,809,247 $ 26,346,806
已宣告的现金股息:1951 年每股 2.50 美元;1950 年每股 4.25 美元,合计 219.9013 万美元,340 万美元
Cash dividends declared: $2.50 per share, 1951; $4.25 per share, 1950 $ 2,199,013 $ 3,400,000
Stock dividend—10%:
Stock dividend—10%:
资本及盈余 7.9605 万股,每股 40 美元(零股以现金支付,16,195 美元)董事确定的价值超出部分 3,200,395
and Surplus 79,605 shares at $40.00 per share (fractional shares paid in cash, $16,195) Excess of value fixed by the directors 3,200,395
超过面值部分 294.5385 万美元* 合计 294.5385 万美元* 539.9408 万美元 — 340 万美元 年末余额 417.3217 万美元 2483.65 万美元 122.7832 万美元 2294.6806 万美元 * 增加
over par value $2,945,385* Total $2,945,385* $ 5,399,408 — $ 3,400,000 Balances, end of year $4,173,217 $24,836,500 $ 1,227,832 $ 22,946,806 * Addition
财务报表附注 存货按成本与市价孰低法计价,采用先进先出原则。1951 年 12 月 31 日及 1950 年 12 月 31 日的存货明细如下:
Notes to Financial Statements Inventories are valued at the lower of cost or market, on a first-in first-out basis. The inventories on December 3 1 , 1 951 and 1950 are detailed as follows:
1951 年 1950 年 成品库存 340.2244 万美元 341.6294 万美元 政府合同在建工程 523.0774 万美元 83.0778 万美元 其他在建工程 56.356 万美元 75.8437 万美元 原材料及物料 1440.3932 万美元 1481.7136 万美元 合计 2360.051 万美元 1982.2645 万美元
1951 1950 Finished stock $ 3,402,244 $ 3,416,294 Government contracts in process. 5,230,774 830,778 Other work in process 563,560 758,437 Raw materials and supplies 14,403,932 14,817,136 Total $23,600,510 $19,822,645
厂房和设备按成本计列,截至 1951 年 12 月 31 日和 1950 年 12 月 31 日的明细如下:
| 项目 | 1951 年 | 1950 年 |
|---|---|---|
| 建筑物和设备(扣除折旧后) | 810.1858 万美元 | 513.4936 万美元 |
| 模具(扣除摊销后) | 46.4575 万美元 | 25.2788 万美元 |
| 土地 | 59.3054 万美元 | 40.6585 万美元 |
| 总计 | 915.9487 万美元 | 579.4309 万美元 |
Plant and equipment on December 3 1 , 1951 and 1950, at cost, are detailed as JS follows: 1951 1950 Buildings and equipment — less depreciation $ 8,101,858 $ 5,134,936 Dies — less amortization 464,575 252,788 Land 593,054 406,585 Total $ 9,159,487 $ 5,794,309
截至 1951 年 12 月 31 日的年度,计入成本与费用(包括应急设施摊销)的折旧总额为 521,320 美元。
Depreciation included in costs and expenses (including amortization of emergency facilities), for the year ended December 3 1 , 1951, totaled $521,320.
公司正作为被告,卷入一场由前经销商提起的诉讼。原告声称损失达 132 万美元,并要求三倍赔偿。公司法律顾问认为,公司被判承担任何赔偿金额的可能性微乎其微,甚至几乎不存在。
The company is defendant in a lawsuit brought by a former distributor, in which the plaintiff alleges damages of $1,320,000, with a request for trebling. In the opinion of company counsel, there is only a remote, if any, possibility that the company will be held liable in any amount.
1951 年 12 月 31 日,长期债务构成如下:3.5% 期票,1966 年 11 月 1 日到期(自 1953 年 1 月 1 日起,每年固定偿债基金支付 50 万美元)750 万美元;子公司不动产抵押贷款,利率 4%,1966 年 8 月 15 日到期,25 万美元。
On December 3 1 , 1951, long-term debt consisted of the following: 3 % % promissory note, due November 1, 1966 (fixed annual sinking fund payment requirements of $500,000 commencing January 1, 1953) $ 7,500,000 Real estate mortgage of subsidiary, 4 % , due August 15, 1966 250,000
Total $ 7,750,000
Total $ 7,750,000
按照 3% 期票贷款协议的约束性条款,截至 1951 年 12 月 31 日,母公司可用于支付现金股息或回购公司股票的留存盈余约为 255.5 万美元。
In accordance with restrictive terms of the loan agreement for the 3 % % promissory note, earned surplus of the parent company in the amount of approximately $2,555,000 was available on December 3 1 , 1951 for the payment of cash dividends or repurchase of the company's stock.
1951 年 12 月 31 日,公司对应收票据贴现负有或有负债,金额约为 25.5 万美元。
On December 3 1 , 1951 the company was contingently liable with respect to notes receivable discounted in the amount of approximately $255,000.
公司及其子公司自 1949 年 12 月 31 日之后的财政年度的联邦所得税和超额利润税申报表,尚待财政部审查。
The federal income and excess profits tax returns of the company and its subsidiaries for fiscal years subsequent to December 3 1 , 1949 are subject to review by the Treasury Department.
公司依据政府合同开展的业务,按联邦法律规定,需接受价格重新谈判。账目中未对重新谈判退款计提拨备,因为该金额(如有)目前无法确定。
The company's business under Government contracts is subject to price renegotiation, in accordance with federal statute. No provision has been made in the accounts for renegotiation refund, as the amount thereof (if any) is presently indeterminable.
我们收到的摩托罗拉销售美元的用途。出售我们产品的其他收入总计
What Happens to the Motorola Sales Dollar We Received From sale of our products . Other income Total
我们支付的金额远不止这些。
We Paid Far
原材料 78,100,025 美元 制造、销售及其他费用 15,499,620 美元 税费 8,118,858 美元 员工薪金及工资 通过利润分享基金提供给员工的未来福利 这些项目合计 23,898,475 美元
Materials $ 78,100,025 Manufacturing, Selling and other expenses 1 5,499,620 Taxes 8,1 18,858 Salaries and wages of employees Future benefits to employees through the profit sharing fund These items total 23,898,475
2,938,449 $ 1 28,555,427
2,938,449 $ 1 28,555,427
MATERIALS 53c
MATERIALS 53c
.$135,285,086 559,443 .$135,844,529
.$135,285,086 559,443 .$135,844,529
留给股东及公司再投资的部分:728.9102 万美元
Leaving for Stockholders and reinvestment in company $ 7,289,1 02
用于公司未来增长再投资的部分:507.3894 万美元。
Reinvested in company for future growth. $5,073,894 I Distributed to stockholders fo use of their money $2,21 5,208
审计师报告
鲍曼与芬尼会计师事务所(Baumann, Finney & Co.)
注册会计师
南拉萨尔街 208 号
Auditor's Report BAUMANN, FINNEY& CO. Certified Public Accountants 208 SOUTH LASALLE STREET
CHICAGO 4, ILLINOIS
CHICAGO 4, ILLINOIS
摩托罗拉公司董事会
Board of Directors, Motorola, Inc.
我们已对摩托罗拉公司(一家伊利诺伊州公司)及其全资子公司的账目,进行了截至 1951 年 12 月 31 日止年度的审查。
We have made examinations, for the year ended December 31, 1951, of the accounts of MOTOROLA, INC. (an Illinois corporation) and its subsidiaries, all wholly owned.
我们的检查主要针对 1951 年 12 月 31 日各公司的财务状况核实,并包括对收支账户的一般性审查,但未对当年交易进行详细审计;这些检查依据当时情况下适用的公认审计准则进行,涵盖我们认为必要的会计记录及佐证材料的测试,以及其他审计程序。
Our examinations were directed primarily to the verification of the financial condition of the companies on December 31, 1951, and included a general review of the income and expense accounts, but without a detailed audit of the transactions for the year; they were made in accordance with generally accepted auditing standards applicable in the circumstances, and comprised such tests of the accounting records and supporting evidence and such other auditing procedures as we considered necessary.
我们认为,附注所载的资产负债表及相关损益与盈余表,公允地反映了摩托罗拉公司及其子公司于 1951 年 12 月 31 日的合并财务状况,以及截至该日止年度的经营成果,符合公认会计原则,且与上年度所采用的基础一致。
In our opinion the accompanying balance sheet and related statements of income and expense and surplus, as footnoted, present fairly the consolidated financial position of Motorola, Inc, and its subsidiaries on December 31, 1951 and the results of their operations for the year then ended, in conformity with generally accepted accounting principles applied on a basis consistent with that of the preceding year.
鲍曼·芬尼公司
BAUMANN, FINNEY & CO.
芝加哥,伊利诺伊州,1952 年 3 月 5 日。
Chicago, Illinois March 5, 1952.
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Motorola Inc.
Motorola Inc.
it be:
it be:
摩托罗拉十六座建筑中的四座,用于制造、仓储、销售和实验室。
1 are four of Motorola's sixteen facturing, warehousing, sales and laboratory buildings.
MOT
MOT
多年在电子产品领域的独家领导地位
years of leadership in electronics exclusively
Motorola Inc. C H I C A G O 5 1, I L L I N O I S
Motorola Inc. C H I C A G O 5 1, I L L I N O I S