摩托罗拉公司1964年年报
摩托罗拉 1964 年年报
MOTOROLA ANNUAL REPORT 1964
J.
J.
董事与高级职员 董事会成员 罗伯特·W·加尔文 马修·J·希基(小) 丹尼尔·E·诺布尔 亚瑟·L·里斯 沃尔特·B·斯科特 爱德华·R·泰勒 埃德温·P·范德威肯 埃尔默·H·韦弗林
Directors and Officers BOARD OF DIRECTORS ROBERT W. GALVIN MATTHEW J. HICKEY, JR. DANIEL E. NOBLE ARTHUR L. REESE WALTER B. SCOTT EDWARD R. TAYLOR EDWIN P. VANDERWICKEN ELMER H. WAVERING
OFFICERS
OFFICERS
罗伯特·W·加尔文 董事会主席
ROBERT W. GALVIN Chairman of the Board
埃尔默·H·韦弗林 总裁
ELMER H. WAVERING President
丹尼尔·E·诺布尔 集团执行副总裁,负责通信、半导体、军用电子及固态系统部门。
DANIEL E. NOBLE Croup Executive Vice President. Communications. Semiconductor, Military Electronics, and Solid State Systems Divisions
阿瑟·L·里斯,执行副总裁,通信与固态系统部门
ARTHUR L REESE Executive Vice President. Communications and Solid State Systems Divisions
沃尔特·B·斯科特 消费者与汽车生产副总裁
WALTER B. SCOTT Vice President, Consumer and Automotive Production
EDWIN P. VANDERWICKEN 财务副总裁、财务主管兼秘书
EDWIN P. VANDERWICKEN Vice President for Finance. Treasurer and Secretary
FRANKLIN C. BREWSTER 副总裁兼汽车产品部总经理
FRANKLIN C. BREWSTER Vice President and General Manager, Automotive Products Division
艾伦·H·森特 公共关系副总裁
ALLEN H. CENTER Vice President, Public Relations
约瑟夫·A·钱伯斯 副总裁兼军用电子部门总经理
JOSEPH A. CHAMBERS Vice President and General Manager, Military Electronics Division
约翰·I·戴维斯,消费品工程部副总裁。
JOHN I. DAVIS Vice President. Consumer Products Engineering
西尔维斯特·R·赫克斯 副总裁兼总经理,消费品事业部
SYLVESTER R. HERKES Vice President and General Manager. Consumer Products Division
C. 莱斯特·霍根 副总裁兼半导体产品部总经理
C. LESTER HOGAN Vice President and General Manager, Semiconductor Products Division
JOHN A. HUBENY 会计长
JOHN A. HUBENY Controller
奥斯卡·P·库西斯托 副总裁,汽车产品部
OSCAR P. KUSISTO Vice President. Automotive Products Division
霍默·L·马尔斯 通讯销售副总裁
HOMER L MARRS Vice President, Communications Sales
肯尼思·M·派珀,人力资源副总裁
KENNETH M. PIPER Vice President, Human Relations
威廉·J·韦斯 副总裁兼通信部门助理总经理
WILLIAM J . WEISZ Vice President and Assistant General Manager, Communications Division
目录 董事与高级管理人员 内封
Table of Contents Directors and Officers inside Front cover
Highlights of 1964 2
Highlights of 1964 2
致股东的信 2
Letter to Shareholders 2
Balance Sheet 4
Balance Sheet 4
盈余报表 6
Statement of Earnings 6
十年财务摘要 7
Ten Year Financial Summary 7
消费产品事业部 9
Consumer Products Division 9
Communications Division 11
Communications Division 11
半导体产品部门 13
Semiconductor Products Division 13
军事电子事业部 15
Military Electronics Division 15
汽车产品部 17
Automotive Products Division 17
固态系统部门 18
Solid State Systems Division 18
International Operations 19
International Operations 19
特别报告:摩托罗拉的人际关系 20
Special Report: 20 Human Relations at Motorola
Highlights of 1964
Highlights of 1964
总收入达到 4.19 亿美元的历史新高,比 1963 年创纪录的 3.78 亿美元高出 11%。
LES AT ALL-TIME HIGH OF $419 MILL TOPPING 1963 RECORD YEAR OF $378 MILLION BY 11 PERCENT
每股收益创纪录达 5.12 美元,较 1963 年的 3.21 美元增长 60%。
ARNINGS AT RECORD $5.12 PER SHARE BETTERING THE $3.21 OF 1963 BY 60 PERCENT
董事会宣布将季度现金股息提高 50%,并计划实施 50% 的股票股息。
OARD DECLARES 50 PERCENT INCREASE IN QUARTERLY CASH DIVIDEND, PLANS A 50 PERCENT STOCK DIVIDEND
彩色电视销量助力消费品部门创下销售纪录年度
COLOR TV VOLUME HELPS BOOST CONSUMER PRODUCTS DIVISION TO RECORD SALES YEAR
行业首款全晶体管
INDUSTRY'S FIRST ALL-TRANSISTOR
移动双向无线电设备走向市场
MOBILE TWO-WAY RADIO GOES TO MARKET
半导体产品部门的销售与盈利
SALES AND EARNINGS OF SEMICONDUCTOR PRODUCTS DIVISION
UP SUBSTANTIALLY
UP SUBSTANTIALLY
摩托罗拉率先交付
MOTOROLA FIRST TO DELIVER
“双子座双人轨道飞行计划”的合格设备
QUALIFIED EQUIPMENT FOR GEMINI TWO-MAN ORBITAL FLIGHT PROGRAM
发电机销量随产品线扩大的增长
ALTERNATOR SALES INCREASE WITH EXPANDED PRODUCT LINE
为石油公司开发的固态系统,用于计量加仑数。
SOLID-STATE SYSTEM DEVELOPED FOR TROLEUM COMPANIES TO COUNT GALLON
服务加油站售出的汽油
OF GASOLINE DISPENSED FROM SERVIC STATIONS
海外销售额创下历史新高
SALES OVERSEAS AT RECORD HIGH
致股东:
To The Shareholders
1964 年,摩托罗拉创下了历史上最出色的业绩。销售额达 4.19066694 亿美元,比 1963 年的 3.77852809 亿美元增长 11%。每股收益 5.12 美元,共计 2066.6724 万美元,比上年报告的每股 3.21 美元高出 60%。需要指出的是,1964 年每股收益中有 180 美元(原文如此,疑为 1.80 美元之误——译者注)来自对往年计提的税收储备所作的调整,起因是 1964 年税法变动涉及 7% 的投资抵免。进入新的一年,公司发现自己正面临一系列广泛而有趣的新挑战。这里强调“挑战”一词,原因有三。第一是……
In 1964 Motorola achieved its finest record. Sales of $419,066,694 were 11% over 1963 sales of $377,852,809. Earnings of $20,666,724, or $5.12 per share, were 60% above the $3.21 per share reported last year. It should be noted that 180 of the 1964 share earnings represent an adjustment in tax reserves, provided in prior years, as a result of the change in tax laws in 1964 relating to the 7% investment credit. As it enters a new year, the company finds itself involved in a wide array of interesting new challenges. Emphasis is placed here on challenge for three reasons. The first is
为了向股东如实呈现公司当前面临的问题以及过去一年取得的成就。第二个目的则是要让股东们确信,他们的管理层
to provide shareholders an insight into the current problems of the business as well as the achievements of the past year. The second is to assure shareholders that their management
然而,(他)并未对当前成果自满,无论这些成果多么喜人。第三点是认识到,挑战往往是未来机遇的前奏。
is not complacent about the current results, however favorable. The third is to observe that challenges can be the forerunners to future opportuni-
ties 与增长,正如过往的挑战一样。
ties and growth just as past chal-
1964 年的业绩中已将这些挑战转化为成果。我们在承保方面所面临的主要挑战在于……
lenges have been converted into 1964's results. The principal challenge in our con-
消费类产品部门的目标是巩固我们在彩色电视机领域的市场地位。摩托罗拉采取侧翼包抄的策略,避开与既有竞争对手的正面对抗。
sumer products division is to consolidate our market position in color television. Motorola's strategy of flanking its established competition
with the exclusive and early devel-
with the exclusive and early devel-
National Video 公司生产的 23 英寸直角短颈彩色显像管,被应用于高端电视机中,取得了巨大的成功。这一战略与产品使公司在年初几乎毫无市场地位,到年底时已跻身彩电行业前四名。1965 年,采用摩托罗拉显像管的电视机型号更加丰富多样。
opment of a 23-inch rectangular short neck color television tube, made by National Video Corporation and marketed in premium quality receivers, was a spectacular success. That strat egy and product moved the company from virtually no position early in the year to a position among the top four in color television by year's en In 1965, a greater variety of receivers employing the Motorola tube
必须做好充分准备并推出这些产品,同时发展更多零售商参与其市场推广。摩托罗拉设计的显像管需要在我们电视机工厂附近建立第二供应来源,以补充现有且持续合作的显像管供应商所提供的优质服务。完成这一目标面临诸多挑战,但我们的期望很高。汽车事业部在蓬勃的汽车市场中表现良好,但面临两个值得关注的问题。福特汽车公司是摩托罗拉原装车载收音机的重要客户。几年前,福特收购了飞歌公司,而飞歌是……
must be readied and introduced, with additional retailers enrolled in the marketing of them. A second source of supply for the Motorola-designed tube must be provided adjacent to our television set factory to augment the fine services of our present and continuing tube supplier. Our problems in the accomplishment of this are many but our expectations are high. The automotive division, which has enjoyed an expansive automotive market, faces two problems of note. The Ford Motor Company is an important customer for Motorola original equipment car radios. A few years ago, Ford bought Philco Corporation and Philco is a source of
福特汽车收音机的供应。然而,摩托罗拉依然以极大的热情为福特汽车公司服务,力求保留那部分重要的业务量。我们希望通过创新,
supply for Ford car radios. Motorola continues, however, to serve the Ford Motor Company with a great zeal to retain an important part of that volume. It is our hope, with innovative
关于产品和卓越服务的问题,我们将继续努力,以维持与这位优质客户的供应关系。第二件值得注意的事项是关于
product and superior service, that we will continue to merit a supplier relationship with this fine customer. The second matter of note concerns
一项已达成协议的效力
the effects of an agreement concluded
加拿大和美国联邦政府之间旨在纠正加拿大国际收支平衡的协议。
between the federal governments of Canada and the United States aimed at correcting Canada's balance of
在汽车市场的支付问题上,这项新协议的目标之一正是为了帮助加拿大的出口。
payments problem, specifically in th automotive markets. Because one of the objectives of this new agreement was to help the Canadians export
来自更多汽车零部件的
more automotive components from
加拿大重返美国汽车制造商市场,摩托罗拉或许有必要在加拿大再建一座工厂,其目的之一便是生产部分汽车产品,以供应给我们的美国汽车客户。我们打算继续密切关注这些及其他情况,以维护我们重要的汽车部门业务利益。通信部门再次
Canada back to American car manufacturers, Motorola may find it necessary to establish another factory Canada, one of whose purposes will be the manufacture of certain of our automotive products for sale to our U.S. auto customers. We intend to remain alert to these and other conditions in the interest of our impor tant automotive division business. The communications division again
1964 年该部门保持健康增长。其主要产品为双向便携式和车载无线电设备。凭借卓越的产品和系统服务,摩托罗拉在与通用电气、RCA 等巨头及其他实力雄厚的电子供应商的竞争中赢得了这一市场的大部分份额。我们在这一业务上的首要任务是协助联邦通信委员会解决该无线电服务频率短缺的问题——这项服务对公共健康与安全以及工业效率都至关重要。我们与业内其他公司一道,对频谱问题展开了全面分析。我们正与该委员会的技术人员密切合作,力求提出一项明智的方案,供委员会认可,以便最终为这一至关重要的通信服务争取更多可用频率。与此同时,通信需求持续增长,双向无线电产品及该部门其他专业产品的市场也在不断改善。摩托罗拉最新的业务挑战是凭借固态系统部门进入控制行业。我们认为多个控制市场潜力可观,但需要大量技术投入以及复杂的产品和市场开发能力。我们确信已选定四个具备实质性前景的基础产品领域,并相信它们还将引领我们进入其他有吸引力的产品方向。尽管 1965 年该业务难以实现盈利,但我们理性判断,未来几年的前景将颇为可观。
enjoyed healthy growth in 1964. The principal products of the division are two-way portable and mobile radios. Because of superior product and systems service, Motorola has earned the majority of this market in competition with such giants as General Electric and RCA as well as other able electronics suppliers. Our biggest task in this business is to assis the Federal Communications Commission in finding a solution to the shortage of frequencies available for this radio service which is important to public health and safety as well as industrial efficiency. Together with the others in the industry, we have launched an exhaustive analysis of the frequency spectrum problem. We are working intimately with the skilled staff of the Commission in an effort to find an intelligent proposa which the Commission could endorse in order to eventually make more frequencies available for this essential communications service. In the meantime, the needs for communication grow and the market for twoway radio products and other specialty products of the division im prove. Motorola's newest business challenge is our entry into the controls industry with our solid state systems division. The many controls markets, which we feel represent a good potential, require extensive technical expenditures and complex production and marketing talents. We believe we have chosen four basic product areas which offer substantial promise and which, we are confident, will lead us to other attractive products as well. Although we cannot see a profit in this business in 1965, we believe realistically that the prospects will be rewarding in the years beyond.
我们的半导体部门在一个竞争极为激烈的元器件市场中运营,但凭借独特的产品和服务,在晶体管、二极管和整流器市场上实现了销售增长和良好的盈利。当前需要特别关注的紧迫问题是掌握这一业务的集成电路部分。过去两年的大额投入已为该部门积累了广泛的技术能力和产品储备。今年和明年,我们必须学会将这些转化为盈利业务。这可能是公司有史以来面临的最复杂的营销局面,但我们认为,迎接这一挑战将带来重要的回报。联邦政府宣布的军费限制正对军工业务竞争格局产生影响。我们的军用电子公司不得不学会适应更高比例的固定价格合同,并涉足日益复杂的技术领域。凭借服务于水手号、双子星号和阿波罗号等广为人知项目的一系列产品,摩托罗拉的军工/航天业务在来年应实现规模和盈利的双重增长。1965 年应能为公司带来销售额和盈利的进一步增长。正是为了实现这一目标,在 1964 年取得出色成绩的管理层同仁和全体员工,将在来年全力以赴。
Our semiconductor division operates in a fiercely competitive components market but, because of unique product and services, has enjoyed increased sales and good earnings in the transistor, diode and rectifier markets. The immediate problem requiring special attention is the mastery of the integrated circuit segment of this business. Large expenditures in the last couple of years have provided this division with an extensive fund of technical skills and products. This year and next we must learn to convert these into a profitable business. This may prove to be the most complex marketing situation the company has ever faced, but we feel that meeting that challenge will result in important rewards. The restrictions on military spend ing announced by the federal government are having their impact on the nature of competition in military business. Our military electronics division is having to learn to wo with a larger proportion of fixedprice contracts and to engage in increasingly sophisticated technologies. Headlined by products that will serve such well publicized projects as Mariner, Gemini and Apollo, Motorola's military /space business should increase in both volume and earnings in the year ahead. The year 1965 should bring to the company a further gain in sales volume and earnings. It is to this obje tive that our management associates and fellow employees, who have achieved so well in 1964, dedicate themselves in the year ahead.
董事会谨上
FOR THE BOARD OF DIRECTORS
PRESIDENT
PRESIDENT
摩托罗拉公司及其子公司资产负债表(截至 12 月 31 日)
资产 1964 年 1963 年
Motorola, Inc. and Subsidiaries as of December 31 ASSETS 1964 1963
流动资产
现金 7,922,825 美元 5 7,876,905
Current assets Cash $ 7,922,825 5 7,876,905
短期投资,按成本计 702.71 万美元 476.61 万美元
Short-term investments, at cost 7,027,114 4,766,123
应收账款 美国政府 13,528,545 12,803,501 其他 66,798,241 59,888,040 坏账准备 (2,473,803) (2,478,099)
Accounts receivable United States government 13,528,545 12,803,501 Other 66,798,241 59,888,040 Allowance for doubtful accounts (2,473,803) (2,478,099)
美国 政府合同项下可收回成本,扣除进度账款后 5,403,575 5,839,035
Costs recoverable under United States government contracts, less progress billings 5,403,575 5,839,035
存货,按平均成本与市价孰低法计 6028.07 万美元 4934.88 万美元
Inventories, at the lower of average cost or market 60,280,741 49,348,825
其他流动资产 2656833 2452083
Other current assets 2,656,833 2,452,083
流动资产合计 1.6114 亿零 71 美元,140.4964 万美元。
Total current assets 161,144,071 140,496,413
厂房设备(扣除折旧后,见附注 1)67,836,835 67,283,543
杂项资产,净额 3,099,867 3,697,458
Plant and equipment—less depreciation (note 1) 67,836,835 67,283,543 Sundry assets, net 3,099,867 3,697,458
$232,080,773 $211,477,414
$232,080,773 $211,477,414
财务报表附注 2. 1964 年及 1963 年 12 月 31 日的长期债务构成如下:
| 项目 | 1964 年 | 1963 年 |
|---|---|---|
| 4.5% 债券,1986 年 4 月 1 日到期(自 1967 年起每年有偿债基金要求) | 30,000,000 美元 | 30,000,000 美元 |
| 应付票据:3.75%,1965 年到期 1,000,000 美元,1966 年到期 1,500,000 美元,此后每年至 1972 年到期 500,000 美元 | 5,500,000 美元 | 6,500,000 美元 |
| 4.5% 票据,1965 年至 1976 年每年到期 500,000 美元 | 6,000,000 美元 | 6,500,000 美元 |
| 房地产抵押贷款 | 1,103,150 美元 | 1,175,080 美元 |
| 总计 | 42,603,150 美元 | 44,175,080 美元 |
| 减:计入流动负债的一年内到期部分 | 1,573,931 美元 | 1,570,000 美元 |
1. 公司在 1964 年及 1963 年 12 月 31 日的厂房和设备投资如下:
土地——按成本 | 3,488,342 美元 | 3,127,574 美元
建筑物——按成本,减折旧(1964 年为 16,179,559 美元;1963 年为 13,719,523 美元) | 39,698,127 美元 | 39,950,000 美元
机器设备——按成本,减折旧(1964 年为 22,250,963 美元;1963 年为 18,718,554 美元) | 22,260,707 美元 | 21,662,502 美元
模具、工具和租赁物改良——按成本,减摊销 | 2,389,659 美元 | 2,543,467 美元
NOTES TO FINANCIAL STATEMENTS 2. Long-term debt at December 31, 1964 and 1963 consisted of the following: 1964 1963 4%% debentures due April 1, 1986 (with annual sinking fund requirements commencing in 1967) $30,000,000 $30,000,000 1. The companies' investment in plant and equipment at December 31,1964 and 1963 was as follows: Notes payable: 1964 1963 3%%, due $1,000,000 in 1965, $1,500,000 in 1966, and $500,000 Land—at cost $ 3,488,342 $ 3,127,574 annually thereafter to 1972 5,500,000 6,500, Buildings—at cost, less depreciation (1964, $16,179,559; 1963, $13,719,523) 39,698,127 39,950,000 4%%, due $500,000 annually, 1965-1976 6,000,000 6,500, Machinery and equipment—at cost, less depreciation (1964, $22,250,963; Real estate mortgages 1,103,150 1,175,080 1963, $18,718,554) 22,260,707 21,662,502 42,603,150 44,175,080 Dies, tools, and leasehold improvements— Less current maturities, included at cost, less amortization 2,389,659 2,543,467 in current liabilities 1,573,931 1,570,
$67,836,835 $67,283,543 长期债务的非流动部分 $41,029,219 $42,604,486
$67,836,835 $67,283,543 Noncurrent portion of long-term debt $41,029,219 $42,604,486
合并资产负债表
nsolidated Balance Sheet
LIABILITIES
LIABILITIES
Current liabilities
Current liabilities
长期债务的当期到期部分、应付账款(贸易类)、应计薪酬、联邦所得税(扣除 1964 年 1319.165 万美元和 1963 年 945.095 万美元的美国国库券)、其他税款、员工利润分享基金缴款、产品和服务保修、其他。
Current maturities of long-term debt Accounts payable—trade Accrued compensation Federal income taxes, less United States Treasury obligations of $13,191,650 in 1964 and $9,450,950 in 1963 Other taxes Contribution to employees' profit sharing fund Product and service warranties Other
流动负债合计 长期债务(附注 2) 股东权益 股本,面值 3.00 美元。授权发行 600 万股。已发行:1964 年,4,035,822 股;1963 年,4,026,872 股(扣除 3,410 股库存股)(附注 3) 附加实收资本(附注 3) 留存收益(附注 2)
Total curren Long-term debt (note 2) Shareholders' equity Capital stock, $3.00 par value. Authorized, 6,000,000 shares. Outstanding: 1964, 4,035,822 shares; 1963, 4,026,872 shares (net of 3,410 treasury shares) (note 3) Additional paid-in capital (note 3) Retained earnings (note 2)
Total shareholde
Total shareholde
截至 1964 年 12 月 31 日,约有 4200 万美元的留存收益不受债券和票据协议中股息限制条款的约束。
At December 31, 1964 approximately $42,000,000 of retained earnings was free from dividend restrictions contained in the debenture and note agreements.
根据 1960 年通过的员工股票期权计划,公司已向核心员工授予期权,可购买摩托罗拉公司股票,若期权授予日期在 1964 年 1 月 1 日之前,行权价格不低于授予日市场价值的 95%,此后授予的则按市场价值的 100% 执行。期权在授予日后两年可行使;若在 1964 年 1 月 1 日前授予,则有效期为十年,之后授予的则为五年,且以受让人持续受雇于公司或其子公司为条件。
Under the Employee Share Option Plan adopted in 1960, options have been granted to key employees to purchase Motorola, Inc. shares at not less than 95% of market value at date of grant if granted prior to January 1, 1964 and at 100% of market if granted thereafter. The options become exercisable two years after date of grant; they expire at the end of ten years if grante prior to January 1, 1964 and five years if granted thereafter, and are contingent upon continued employment by the company or its subsidiaries.
1964 年,授予了可购买 200 股的期权,终止了 3300 股的期权,并行使了 8950 股的期权;期权价格超过所发行股本面值的差额(64.1821 万美元)已计入额外实缴资本。截至年末,处于期权状态下的股份为 78030 股,期权总价为 564.09 万美元,其中 44230 股可立即行使,总金额为 333.1675 万美元;
During 1964 an option to purchase 200 shares was granted, options on 3,300 shares were terminated, and options on 8,950 shares were exercised; the excess ($641,821) of the option price over the par value of the capital stock issued was credited to additional paidin capital. At the year end 78,030 shares were under option, at an aggregate option price of $5,640,900, of which 44,230 shares were currently exercisable, in the total amount of $3,331,675; an
截至 1964 年 12 月 31 日与 1963 年 12 月 31 日
as of December 31 1964 1963
$ 1,573,931 $ 1,570,594 19,251,327 20,360,029 4,081,544 4,644,611
$ 1,573,931 $ 1,570,594 19,251,327 20,360,029 4,081,544 4,644,611
897,102 3,807,201 4,109,097 6,947,697 4,210,417 2,079,931 1,237,257 14,879,399 12,005,556
897,102 3,807,201 4,109,097 6,947,697 4,210,417 2,079,931 1,237,257 14,879,399 12,005,556
abilities 53,518,132 48,137,561 41,029,219 42,604,486
abilities 53,518,132 48,137,561 41,029,219 42,604,486
12,107,466 12,080,616 14,486,641 13,844,820 110,939,315 94,809,931
12,107,466 12,080,616 14,486,641 13,844,820 110,939,315 94,809,931
equity 137,533,422 120,735,367 $232,080,773 $211,477,414
equity 137,533,422 120,735,367 $232,080,773 $211,477,414
另外 11.3 万股被保留用于可能在 1965 年 5 月 2 日之前授予的期权。
additional 113,000 shares were reserved for options which may be granted until May 2, 1965.
4. 1964 年《国内税收法》取消了在计算折旧时需将合格设施成本减去投资税收抵免额的要求。因此,1964 年的投资税收抵免(54.9 万美元)以及此前年度递延的抵免部分(72.3 万美元)已作为 1964 年联邦所得税费用的抵扣项处理。
4. The Internal Revenue Act of 1964 eliminated the requirement that the cost of qualified facilities be reduced by the amount of the investment credit for purposes of computing depreciation. Therefore, the investment credit for 1964 ($549,000) and the portion of prior years' credit which was deferred ($723,000)have been applied as a reduction of 1964 federal income tax expense.
5. 公司依据回购及其他协议承担义务,主要涉及为消费者产品销售提供融资,并作为若干诉讼和索赔的被告方,据信这些事项不会对公司的业务产生重大影响。
5. The companies are obligated under repurchase and other agreements, principally in connection with the financing of sales of products to consumers, and are defendants in suits and claims, which it is believed will have no material effect on the business of the companies.
合并损益及留存收益表,截至 12 月 31 日止年度,1964 年与 1963 年
Statement of Consolidated Earnings and Retained Earnings Years ended December 31 1964 1963
销售收入及其他收入 4.19066694 亿美元 3.77852809 亿美元
生产及其他销售成本 2.94060184 亿美元 2.75720213 亿美元
销售、服务及管理费用 6787.5746 万美元 6040.6904 万美元
厂房及设备折旧 923.5479 万美元 815.0707 万美元
员工利润分享基金缴款 694.7697 万美元 421.0417 万美元
利息及债券费用摊销 202.0864 万美元 223.8042 万美元
SALES AND OTHER REVENUES $419,066,694 $377,852,809 Manufacturing and other costs of sales 294,060,184 275,720,213 Selling, service, and administrative expenses 67,875,746 60,406,904 Depreciation of plant and equipment 9,235,479 8,150,707 Contribution to employees' profit sharing fund 6,947,697 4,210,417 Interest and amortization of debenture expense 2,020,864 2,238,042
总成本及其他费用 380,139,970 350,726,283
Total costs and other expenses 380,139,970 350,726,283
联邦所得税前利润 38,926,724 27,126,526 联邦所得税(附注 4) 18,260,000 14,200,000 净利润(按年末流通股计算:1964 年,每股 5.12 美元;1963 年,每股 3.21 美元) 20,666,724 12,926,526
Income before federal income taxes 38,926,724 27,126,526 Federal income taxes (note 4) 18,260,000 14,200,000 EARNINGS (per share outstanding at end of year: 1964, $5.12; 1963, $3.21) 20,666,724 12,926,526
年初留存收益 94,809,931 85,910,277
Retained earnings at beginning of year 94,809,931 85,910,277
Total 115,476,655 98,836,803
Total 115,476,655 98,836,803
已宣告的现金股息(每股:1964 年 1125 美元;1963 年 1.00 美元) 4,537,340 4,026,872 年末留存收益(附注 2) 110,939,315 美元 94,809,931 美元 请参阅随附的财务报表附注。
Cash dividends declared (per share: 1964, $1,125; 1963, $1.00) 4,537,340 4,026,872 Retained earnings at end of year (note 2) $110,939,315 $ 94,809,931 See accompanying notes to financial statements.
会计师报告
摩托罗拉公司董事会及各位股东:
我们认为,所附的摩托罗拉公司及其子公司截至 1964 年 12 月 31 日的合并资产负债表,以及该年度相关的合并收益与留存收益表,在所有重大方面均公允反映了摩托罗拉公司及其子公司于 1964 年 12 月 31 日的财务状况及该年度的经营成果,符合公认会计原则,且编制基础与上一年度保持一致。我们的审计依据公认审计准则进行,因此包括了对会计记录的必要测试,以及在当时情况下我们认为必要的其他审计程序。对于美国政府部门或机构的应收账款,通过函证方式确认并不现实,但我们通过其他审计程序已对这些账款取得了充分的把握。
皮特·马威克·米切尔公司
伊利诺伊州芝加哥市,1965 年 2 月 22 日
ACCOUNTANTS' REPORT The Board of Directors and Shareholders of Motorola, Inc.: In our opinion, the accompanying consolidated balance sheet and statement of consolidated earnings and retained earnings preWe have examined the consolidated balance sheet of Motorola, sent fairly thefinancialposition of Motorola, Inc. and subsidiaries Inc. and subsidiaries as of December 31, 1964 and the related at December 31, 1964 and the results of their operations for the statement of earnings and retained earnings for the year then year then ended, in conformity with generally accepted accountended. Our examination was made in accordance with generally ing principles applied on a basis consistent with that of the preaccepted auditing standards, and accordingly included such tests ceding year. of the accounting records and such other auditing procedures as we considered necessary in the circumstances. It was not practicable to confirm accounts receivable from United States government departments or agencies by communication with them but PEAT, MARWICK, MITCHELL & CO. we satisfied ourselves as to such accounts by means of other auditing procedures. Chicago, Illinois, February 22,1965 6
十年财务摘要
Ten Year Financial Summary
1955 1956 1957 1958 1959 1960 1961 1962 1963 1964
1955 1956 1957 1958 1959 1960 1961 1962 1963 1964
原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。
销售收入及其他收入 228,428,063 229,266,055 228,431,385 218,909,968 293,081,127 301,049,185 298,219,845 346,881,779 377,852,809 419,066,694 美元
SALES AND OTHER $228,428,063 229,266,055 228,431,385 218,909,968 293,081,127 301,049,185 298,219,845 346,881,779 377,852,809 419,066,694 REVENUES
原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。
税前利润 38,926,724 美元 18,740,426 16,936,334 15,756,431 15,171,013 27,756,237 26,548,813 19,900,308 26,514,514 27,126,526 所得税
INCOME BEFORE 38,926,724 $18,740,426 16,936,334 15,756,431 15,171,013 27,756,237 26,548,813 19,900,308 26,514,514 27,126,526 INCOMETAXES
EARNINGS $8,490,539 7,966,817 7,824,431 7,356,213 14,171,237 12,633,813 9,517,308 13,206,514 12,926,526 20,666,724
EARNINGS $8,490,539 7,966,817 7,824,431 7,356,213 14,171,237 12,633,813 9,517,308 13,206,514 12,926,526 20,666,724
原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。
每股收益* 2.19 2.06 2.02 1.90 3.59 3.14 2.36 3.03 3.21 5
EARNINGS $2.19 2.06 2.02 1.90 3.59 3.14 2.36 3.03 3.21 5 PER SHARE*
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WORKING $42,892,165 54,936,569 56,425,360 59,585,830 63,336,998 73,790,019 95,078,616 96,804,189 92,358,852 107,625,939 CAPITAL
WORKING $42,892,165 54,936,569 56,425,360 59,585,830 63,336,998 73,790,019 95,078,616 96,804,189 92,358,852 107,625,939 CAPITAL
厂房和设备净投资 1917.9992 万美元 2538.8866 万美元 2716.7597 万美元 2761.5287 万美元 3343.6676 万美元 4459.4599 万美元 4842.7446 万美元 5478.3818 万美元 6728.3543 万美元 6783.6835 万美元
NET INVESTMENT IN PLANT AND $19,179,992 25,388,866 27,167,597 27,615,287 33,436,676 44,594,599 48,427,446 54,783,818 67,283,543 67,836,835 EQUIPMENT
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SHAREHOLDERS' $56,186,590 61,305,080 66,172,446 71,533,020 83,338,386 97,166,850 102,655,506 111,835,713 120,735,367 137,533,422 EQUITY
SHAREHOLDERS' $56,186,590 61,305,080 66,172,446 71,533,020 83,338,386 97,166,850 102,655,506 111,835,713 120,735,367 137,533,422 EQUITY
每股收益根据各年度末的流通股数计算,并已就股份分配作出调整。上表所示 1962 年每股收益未包含出售金融子公司带来的 25 美分非经常性资本利得。
*Earnings per share are based on the number of shares outstanding at the end of the respective years, adjusted for share distributions. Earnings per share shown above for 1962 do not include 25c of nonrecurring capital gain from sale of finance subsidiary.
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1964 年,消费品部门的销售额创下了历史新高。
Record sales were achieved by the consumer products division in 1964.
彩电引爆了销售热潮。矩形彩电显像管电视机的产量年初起步缓慢,但到 8 月已呈加速之势。考虑到我们较晚重返彩电市场,且策略是有计划地只推出能带给消费者明显好处的新产品,该部门在这一产品类别中占据了可观的市场份额。摩托罗拉 23 英寸矩形彩电显像管树立了行业新标准,所有竞争对手都在急切地调整方案以跟上这一步伐。坚持而艰难的矩形显像管开发项目,其成功已成为一段传奇,既是技术成就,也是协作成就。摩托罗拉研制出该显像管,并邀请国家视频公司合作生产。推出如此精密复杂的产品,需要两家公司员工为推进显像管设计与生产工艺而倾注非凡心血。在这份报告中,向一大批敬业的摩托罗拉工程师致敬实属恰当,他们夜以继日、不辞辛劳地推动这一项目起步,同时也要致敬国家视频公司彩电显像管生产团队,他们出色地回应了这一挑战。1965 年 1 月,摩托罗拉宣布计划进军矩形彩电生产业务。
Color television sparked the sales surge. The output of rectangular color tube television sets started slowly at the beginning of the year, but by August had gained accelerating momentum. Considering the late reentry into the color TV market, based upon a planned program of returning only with new products offering obvious consumer benefits, the division secured an impressive share of market in this product category. The 23-inch Motorola rectangular color television tube has set a new standard in the industry to which all competitors are urgently trying to adapt their programs. The success of the persistent and painstaking rectangular color tube development program is already legendary as a technological achievement, and also as an achievement in cooperation. Motorola developed the tube and invited National Video Corporation to cooperate in its production. Bringing forth such a sophisticated and difficult product required an unusual devotion of the staffs of both companies to the cause of advancing the art of design and production of tubes. It seems highly appropriate to salute in this report a sizeable and dedicated group of Motorola engineers who worked tirelessly, night and day, to get this effort into motio and the color tube production staff of National Video Corporation who so capably responded to the challenge. In January of 1965, Motorola announced plans to enter the business of producing rectangular color tele-
立体声高保真唱机 黑白落地式电视机 彩色电视机 黑白便携式电视机 调幅及调幅/调频时钟收音机 调幅、调频及调幅/调频车载收音机 调幅及调幅/调频台式收音机 调幅及调幅/调频便携式收音机
Stereophonic High Fidelity Phonographs Black and White Console Television Color Television Black and White Portable Television AM and AM/FM Clock Radios AM, FM and AM/FM Car Radios AM and AM I FM Table Radios AM and AM/FM Portable Radios
消费品事业部
Consumer Products Division
到 1966 年,显像管成为不可或缺的第二供应来源,以补充国民视频公司的产量,并使其能够满足其他客户对这种独特显像管的需求。当然,黑白电视仍是一个主要品类。1964 年的杰出新产品是 12 英寸“学员”黑白便携式电视机,凭借其别具一格的设计——侧面装有提手便于携带——迅速走红。其新颖造型的收尾之笔是天线藏于提手之中,可置于书架等场所使用。家用收音机、便携式收音机和立体声电唱机的新设计为摩托罗拉的消费产品线增色不少。1965 年的车载收音机系列带来了一项有趣的消费者福利,即摩托罗拉的 LUMALERT 警示信号,专为那些粗心大意、忘记关大灯导致电瓶耗尽的驾车者设计。当大灯亮着而点火开关关闭时,这种晶体管化音调信号会通过收音机发出警报;一旦大灯关闭或按下静音开关,警报即停止。过去一年里,S. R. 赫克斯被任命为消费产品部门总经理。为迎接该部门预期的销售增长,正在筹备……
vision tubes by 1966 as a necessary second source of supply to supplement the output of National Video Corporation and to enable National Video Corporation to meet the requirements of its other customers for this unique tube. Black and white television continues, of course, to be a major cate gory. The outstanding new product in 1964 was the 12-inch "Cadet" black and white portable television receiver, an instantaneous "hit" with its unusual styling, featuring the handle mounted on the side for convenient carrying. Completing the novel styling, the monopole antenna is mounted in the handle, allowing use in such places as book shelves. New designs of home and portable radios and stereo phonographs added luster to the Motorola line of consumer products. An interesting consumer benefit is found in the 1965 car radio line. It is Motorola's LUMALERT warning signal for the forgetful motorist who accidentally leaves headlights on, draining the battery. This transistor ized tone signal sounds an alarm through the radio when the headlights are on and the ignition is turned off. The signal is silenced when the headlights are turned off or a silencer switch is turned. S. R. Herkes was appointed general manager of the consumer products division during the past year. Preparing for the increased sales projected for the division, a reorgan
ization was instituted in several
ization was instituted in several
各部门进行整合。消费者工程部门经过精简,以更清晰地界定各小组的职责,并在管理层面得到加强。采购部门经过重新架构,以强化这一重要的支持职能;市场营销部门则重新组合,特别侧重于产品规划。年底前,该部门的营销计划在另一个方向上取得强化。我们组建了一个全国经销商委员会,旨在建立更紧密的沟通渠道,促进消费者产品部门与其全国 90 多家批发分销商之间更高效的整体营销协作。该联络机构由 10 名成员组成,每人负责一个区域小组。每位摩托罗拉经销商负责人都有资格加入一个按地域划分的区域小组。想法和经验通过区域小组传递至全国委员会,后者将定期与该部门的高层管理团队及公司高管会面。展望未来,行业预计 1965 年批发商将售出约 1000 万台电视机,其中预计超过 200 万台为彩电,还包括新增尺寸的彩色显像管。
departments. The consumer engineering department was streamlined to more clearly define responsibiliti of various groups and it was strength ened at the management level. The purchasing department was given a new structure for purposes of strengthening this important support function and the marketing department was re-grouped with particular emphasis on product planning. Reinforcement of the division's marketing program was achieved in another direction late in the year. A National Distributor Council was organized to provide closer lines of communication and contribute toward a more efficient total marketing effort between the consumer products division and its more than 90 wholesale distributors across the nation. This liaison body consists of 10 members, each heading up a regional group. Each Motorola distributor principal is entitled to membership on one of the geographically oriented regional groups. Idea and experiences will be passed through the regional group to the national council which will meet on regularly scheduled occasions with the top management of the division and with top executives of the corporation. Looking ahead, a record of some 10 million television receiver sales projected for the industry during 1965 to be sold by wholesalers, of which over two million are expected to be color sets, including addition sizes of color television tubes.
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通信部门在 1964 年再次创下销售新纪录。凭借卓越的工程设计、优质的生产、低成本以及有效的市场营销,公司在双向无线电行业的领先地位进一步巩固。公司在双向无线电领域的技术优势再次得到体现,推出了业内首款全功率全晶体管移动无线电话。该设备被称为 MOTRAN 系列无线电,是摩托罗拉 MOTRAC 无线电产品线的延伸,后者自五年前推出以来一直是业内最受欢迎的移动无线电。
The communications division set another new sales record in 1964. It further improved its leading position in the two-way radio industry based upon superior engineering, quality production, low cost, and effective marketing. The company's technical pre-eminence in the two-way radio field was again manifested by the introduction of the industry's first full-powered all-transistor mobile radiophone. The unit is called the MOTRAN series radio and is an extension of Motorola's MOTRAC radio line, the most popular mobile radio in the industry since it was introduced five years ago.
新设备中的所有电子管和继电器
All tubes and relays in the new
MOTRAN 电台已被……取代
MOTRAN radio have been replaced by
固态组件。这标志着此类移动设备的关键发射部分首次实现晶体管化。该无线电可在低波段和高波段甚高频(VHF)下工作。
solid state components. It marks the first time that the critical transmitt portion of a mobile unit of this type has been transistorized. The radio operates on low and high band VHF
频率,并与现有的或
frequencies and ties into existing or
新的双向无线电网络。
new two-way radio networks.
1964 年期间,该部门采取了一项
During 1964 the division took a
在推出标准系列通信控制台方面迈出了重要一步,开创了另一款双向无线电产品。这些控制台为双向无线电网络提供了快速、灵活的控制,网络规模从小型系统到非常复杂精细的网络不等。主要客户来自警察、公用事业、市政、森林保护和公路维护领域。该部门便携式双向无线电产品线在 1964 年销量大幅增长。该设备作为移动系统的重要补充,用于联系步行人员,找到了有趣的应用场景。巡警或在地铁站执勤的警察可借此设备保持联络。
major step in pioneering another two-way radio product with the introduction of a standard line of communications control consoles. These consoles provide fast, flexible contro of two-way radio networks, ranging from relatively small systems to very elaborate, intricate networks. Primary customers were in the police, utility, municipal, forestry-conservation and highway maintenance fields. Sales of the division's portable tw way radio line increased sharply in 1964. The equipment is finding interesting application as a valuable addition to mobile systems to contact men on foot. A policeman walking a beat or overseeing a subway station
(上图按行从左至右排列)移动及便携式双向无线电设备
(Pictured Left to Right by Rows) Mobile and Portable Two-way Radio
按钮式车载电话、无线寻呼、闭路电视
Pushbutton Car Telephone Radio Paging Closed Circuit Television
医院通信便携式起重机控制远程报警与功能报告
Hospital Communications Portable Crane Control Remote Alarm and Function Reporting
(其他产品)无线电交通管制专用通信中心与系统、精密测试与测量设备
(Other products) Radio Traffic Control Specialized Communication Centers and Systems Precision Test and Measurement Equipme
Communications
Communications
Division
Division
例如,该部门可以立即与警车保持联络。另一项工程成就是,该部门开发出首款单件式、全晶体管化、工作于超高频(UHF)频段的便携式双向无线电设备。这款无线电设备,连同专为甚高频(VHF)信道操作设计的同类全晶体管无线电话,以及一系列轻便型“手持对讲机”单元,使摩托罗拉公司的便携式设备产品线日益多元化,几乎能满足任何客户需求。
can be in immediate contact with squad cars, for example. In another engineering achievement, the division developed the firs single-piece, fully-transistorized po table two-way radio operating on Ultra High Frequencies (UHF). This radio, taken together with similar all-transistor radiophones for VHF channel operation and a second series of lightweight "Handie-Talkie" units, gives Motorola an increasingly diversified line of portable equipment to meet virtually any customer need.
以下是您要求段落的译文:
在主要的合同中,
Among the major contracts for
双向及便携式无线电网络的订购或完成情况包括:为马里兰州蒙哥马利县建设的一套大型系统,以及一个覆盖全州的网络。
two-way and portable radio networks received or completed were: an extensive system for Montgomery County, Maryland; a state-wide net
为纽约州环境保护部
for the New York Conservation De-
部门;另有一笔追加订单
partment; an order for an additional
1000 台 MOTRAC 对讲机,供 Common-
1,000 MOTRAC radios for Common-
财富爱迪生公司;以及一家子公
wealth Edison Company; and a sub-
为纽约交通管理局(New York Transit Authority)建设了一套通信系统。MOTRAC 电台与路易斯维尔和纳什维尔铁路公司(Louisville and Nashville Railroad)以及纽约中央铁路公司(New York Central Railroad)签署的重大合同,带动了铁路市场销售的出色表现。无线寻呼系统的销售继续保持良好水平。这些系统广泛应用于制造工厂和大型办公楼,以便在紧急情况下迅速联系关键人员。公司还推出了多款配件产品,为系统方案增添了更多功能和灵活性。该部门的车载电话线路(IMTS 电台)已发展成为一项重要业务。市场对摩托罗拉全方位通信解决方案的接受度不断提升。
way communications system for the New York Transit Authority. Major contracts for MOTRAC radios with the Louisville and Nashville Railroad and the New York Central Railroad headed an excellent sales year in the railroad market. Sales of radio paging systems continued at a good level. The systems are widely used in manufacturing plants and large office buildings to immediately contact key personnel, especially in emergencies. Introduced were several accessory products, adding benefits and flexibility to the system concept. The division's car telephone line (IMTS Radio) has grown into an important program. Increasing market acceptance of Motorola's total communications
这一理念带动了医院产品线销售额的提升。全国各大医院纷纷订购了全套系统,包括大巴尔的摩医疗中心、加利福尼亚州拉霍亚的斯克里普斯医院、圣约瑟夫医院等。
concept led to an improvement in sales of the hospital line. Full-lin systems were ordered by major hospitals throughout the country includ ing the Greater Baltimore Medical Center; Scripps Hospital in La Jolla California; St. Joseph's Hospital,
佛罗里达州坦帕市;华盛顿特区的东南社区医院;
Tampa, Florida; Southeast Community Hospital, Washington, D. C;
和爱荷华州锡达拉皮兹的慈善医院。大巴尔的摩医疗中心系统配备了一种独特的床边控制台,病人可以借此操作收音机和电视机、联系护士,甚至调节窗帘、阅读灯和房间照明。医院综合通讯产品线新增了数款产品。其中一款是按钮拨号对讲系统,便于医院内各部门快速联系。另一款是 X 射线减影系统,作为一种诊断工具,能够精准呈现 X 光片上的目标区域。该部门还开始销——
and Mercy Hospital, Cedar Rapids, Iowa. The Greater Baltimore Medical Center system features a unique bedside control console which enables the patient to operate the radi and television set, contact a nurse and even adjust the draperies, reading and room lights. Several new products were added to the comprehensive hospital communications line. One was a pushbutton dial intercom system for fast contact between departments within a hospital. Another was an x-ray subtraction system that serves as a diagnostic tool by providing pinpoint viewing of the desired area of the x-ray. The division also began mar-
为紧凑型便携式封闭式……营销一份紧湊便携的封閉式……
keting a compact, portable closed-
闭路电视系统,用于培训项目中提供手术过程的特写画面。
circuit television system enabling close-up views of surgical procedures for training programs.
主要市场——工业界和政府——对其兴趣日益浓厚
Increasing interest in its major markets—industry and government
——为封闭式基金这一年定下了基调。
—keynoted the year for the closed-
闭路电视产品线以及
circuit television product line and
摩托罗拉进一步提升了自身形象。
Motorola further enhanced its image
作为高质量设备制造商,1964 年闭路电视的安装应用覆盖了广泛领域,包括原子工艺、纽约林肯隧道和旧金山歌剧院。销售额中最大的一部分来自工业领域,公司正在此领域确立领导地位,尤其是在电视应用于安防系统方面。例如,其独特的“门卫组合”设备,同时提供视频和双向语音通信,正服务于各行各业。该部门在信号产品系列上取得了多项重大进展。无线电交通控制理念日益重要,这体现在为匹兹堡市、托莱多市以及加利福尼亚州奥兰治县承建系统的合同中。几项现有的
as the quality equipment manufacturer. CCTV installations in 1964 covered a broad range of uses including Atomic processes, the Lincoln Tunnel in New York and the San Francisco opera. The largest portion of sales was in the industrial field where the company is establishing itself as a leader, especially in the plication of TV to security systems. Its unique gate-watch package, for example, providing both video and two-way voice communications, is serving various industries. Several significant advances were made in the division's family of signaling products. The growing importance of the radio traffic control concept was evidenced in contracts to build systems for the city of Pitt burgh, city of Toledo, and for Orange County, California. Several existing
系统得到了扩展。随着便携式无线电遥控系统的开发,一种全新的操作桥式起重机的理念被推出,该系统节省了人力,同时通过将操作人员置于控制之中,提供了灵活性。
systems were expanded. A wholly new concept in operating overhead cranes was unveiled with the development of a portable radio remote control system that saves on manpower while providing flexibility by putting the man who con-
塔吊的操控者是在地面控制塔吊,而不是在驾驶室里操控。
trols the crane on the ground instead of in the cab.
新产品开发与上市还突出体现了另一个方面。
The development and introduction of new products highlighted another
半导体产品部门的销售额上升。美元销售额增长超过 30%。多款代表技术突破的产品推出。这些产品的成功,加上既有产品线销售额的增长和效率的提升,使该部门的盈利大幅改善。新产品是半导体制造商成功的基本养分,1964 年该部门推出了 100 多种新型器件。其中一款是高压晶体管,可实现在线电压(如家用 120 伏电压)下设计高速开关和放大电路。这些新型高压晶体管的问世,得益于摩托罗拉独有的“环形”晶体管制造工艺,该工艺于 1963 年发布。此工艺采用特殊表面控制技术,提供防污染保护。可处理高达 300 伏电压的器件已开发出来,用于创造新应用,并计划于 1965 年初推出。采用“环形”工艺的器件帮助公司将其在硅晶体管市场的份额扩大了约 300%。这些器件的主要应用领域是计算机——无论是军用还是工业用。由此,摩托罗拉成为硅晶体管的主要制造商,
rise in sales for the semiconductor products division. The dollar sales increase was more than 30 percent. Many products representing technical breakthroughs were introduced. Success of these products, along with increased sales of established lines and improved efficiency, enabled the division to achieve substantially improved earnings. New products are the basic nutrient for the successful semiconductor manufacturer and during 1964 the division introduced more than 100 new device types. One was a high voltage transistor which permits the design of high-speed switching and amplifying circuits at line voltages (such as the 120 volts found in the home). These new high voltage transistors were made possible by the exclusive Motorola "annular" transistor fabrication process which the division announced in 1963. This process uses special surface control techniques to provide protection against contamination. Devices capable of handling up to 300 volts, to create new applications, have been developed for introduction early in 1965. Devices using the "annular" process helped make it possible for the company to increase its share of the silicon transistor market by some 300 percent. The principal application of these devices is in computers —both military and industrial. Thus, Motorola became a major manufacturer of silicon transistors with
(照片按行从左至右排列)硅和锗开关晶体管,功率晶体管,“O-pf”硅开关晶体管,开关与放大器功率晶体管
(Pictured Left to Right by Rows) Silicon and Germanium Switching Transis Power Transistors "O-pf" Silicon Switching Transistors Switching and Amplifier Power Transisto
齐纳二极管 齐纳二极管 可控硅整流器 基准放大器
Zener Diodes Zener Diodes Silicon Controlled Rectifiers Reference Amplifiers
功率变容二极管 模压二极管组件 快恢复整流器 硅整流器
Power Varactors Molded Diode Assemblies Fast Recovery Rectifiers Silicon Rectifiers
集成电路:同样的集成电路在显微镜下的视图——集成电路显微视图——集成电路封装技术
Integrated Circuits Same Integrated Circuit under microscop Integrated Circuit-microscope view Packaging techniques for Integrated Cir
半导体产品事业部
Semiconductor Products Division
占据美国市场总量近三分之一。这一市场份额的提升是在激烈的竞争中实现的。同时,公司推出了一款新型低电平硅开关晶体管,商标名为“O-pf”晶体管,其电容(电储存特性)极低,以至于其他电路值成为速度限制的考量因素。这一新器件使得低功率电路,如用于太空卫星中的电路,运行速度比以往快约 50 至 100 倍。为开辟半导体市场中一个新的重要领域,公司研发了一系列低成本硅功率晶体管,其功率和频率性能优于现有产品,面向摩托罗拉。这些晶体管用于电子设备的电源部分。微波器件——如电压可变电容器和高频、高功率变容二极管——成为该部门的新产品线。这些单元与现有放大器晶体管产品线相辅相成,使摩托罗拉能够为发射机和接收机设计的各个阶段提供半导体。在集成电路领域,该部门已将所有主要类型的集成逻辑电路系列投入不同生产阶段。
nearly a third of the total U. S. market. This increased share of market was gained in spite of intense competition. Also introduced was a new, lowlevel silicon switching transistor, trademarked as the "O-pf" transistor, which has capacitance (electrical storage properties) so low that other circuit values become the speed limiting considerations. This new device makes it possible for low power circuits, such as those used in space satellites, to operate some 50 to 100 times faster than ever before. A new series of low-cost silicon power transistors which offer power and frequency performance superior to those now available was developed to open a new and important segment of the semiconductor market to Motorola. These transistors are used in power supply portions of electronic equipment. Microwave devices—such as voltage-variable capacitors and high-frequency, high-power varactor diodes —became new product lines for the division. These units complement existing amplifier transistor lines and make it possible for Motorola to market semiconductors for all stages in transmitter and receiver designs. In the field of integrated circuit the division has put into varying stages of production families of integrated logic circuits in all major
(其他产品)多器件电压可变电容器、硅与锗射频晶体管、门控开关、毫瓦级晶体管、硅基准二极管、整流器堆栈及组件
(Other products) Multiple Devices Voltage Variable Capacitors Silicon and Germanium R. F. Transisto Gate Controlled Switches Milliwatt Transistors Silicon Reference Diodes Rectifier Stacks and Assemblies
逻辑系统设计的形式预设——
forms of logic system design pres-
目前正投入使用的 MECL 电路,即摩托罗拉特有的集成电路设计,已被应用于其首台计算机。业界普遍预期这一逻辑系列将获得广泛接受。同时,推出了线性(放大器)集成电路,其中许多为该类型中首批开发的产品。这些电路是摩托罗拉“兼容”工艺的成果,该工艺成功结合了“薄膜”与“半导体”制造两大核心技术。去年,该部门高度关注的一个行业趋势是“高可靠性”理念。为促进经济标准化,部门推出了摩托罗拉 Meg-ALife II 高可靠性计划,精心设计以应对日常运营中各类客户需求,在低成本下实现高器件可靠性,并大幅缩短交付周期。以往,部门将产品开发与市场营销集中于更为精密、高价值、高性能的工业及军用器件。如今,消费类产品应用提供了重大市场机遇。为抓住这一市场,已研发出全系列新型塑料封装高性能硅晶体管,计划于 1965 年中期推出。
ently in use. MECL circuits, Motorola's special integrated circuit design, have been engineered into their first computer. Broad industry acceptance is expected for this logic family. Also made available were linear (amplifier) integrated circuits. Many were the first of their type to be developed. The circuits are the result of Motorola's "compatible" process in which the successful marriage of the two major technologies of "thinfilm" and "semiconductor" fabrication processes was achieved. One of the industry trends given great attention by the division last year was the "high reliability" concept. To provide impetus toward economical standardization, the division developed the Motorola Meg-ALife II high reliability program. This new program was carefully constructed to answer a wide variety of customer demands met in day-to-day operations. It offers a high degree of device reliability at low cost as well as much shorter delivery time. In the past the division has concentrated its product development and marketing efforts on the more sophisticated, high value, high performance industrial/military type devices. Today consumer product applications offer a major market opportunity. An entire family of new plastic encapsulated high-performance silicon transistors has been developed for introduction in mid-1965 to serve this market.
13
13
1964 年,摩托罗拉在保卫国家、推动太空探索方面发挥的作用进一步增强,这得益于几项重大贡献。该部门的各项活动使利润有了显著提升,而销售额则因市场变化略有下降。国防支出的削减公告对该部门仅产生间接影响,因为这些削减并不涉及摩托罗拉的主要业务领域。然而,这却加剧了来自受严重影响的公司的竞争,它们正积极寻求新的发展领域。摩托罗拉在航天电子领域的卓越经验,使其在 1964 年这一引人注目的领域实现了业务的显著增长。阿波罗载人登月计划是最激动人心的太空项目之一。1964 年,摩托罗拉在该计划下获得了多项新增合同,该计划旨在将美国宇航员送上月球。其中包括一份为登月舱(LEM)制造收发机的合同。在关键的登月任务中,阿波罗飞船将搭载三名宇航员进入月球轨道。随后,两名宇航员将转移到登月舱,登月舱将与阿波罗飞船分离并降落到月球表面。在探索月球期间,这两名宇航员将通过登月舱上的摩托罗拉收发机与地球保持联系。
Motorola's role in protecting our nation and thrusting it forward in space exploration was enhanced during 1964 through several major contributions. The activities of the division add up to a considerable improvement in profits, while sales dropped slightly due mainly to market changes. The announced cutbacks in defense spending are affecting the division only indirectly because they do not fall into Motorola's primary areas of interest. They have, however, increased competition from companies seriously affected who are seeking new fields. Motorola's exceptional experience in aerospace electronics resulted in a marked business increase in this dramatic area in 1964. One of the most exciting space programs is the Apollo manned lunar exploration. In 1964, Motorola received a number of additional contracts under this program, which is designed to land American astronauts on the moon. These included a contract to build the transceiver for the Lunar Excursion Module (LEM). During the critical moon mission, the Apollo spacecraft will carry three astronauts into a lunar orbit. Two will then transfer to the LEM, which will separate from the Apollo and descend to the moon's surface. While exploring the moon, the two space men will remain in contact with the earth through the Motorola transceiver on the LEM
(按行从左至右依次为)靶场仪器产品线 军用微波无线电设备 导弹制导系统
(Pictured Left to Right by Rows) Range Instrumentation Product Line Military Microwave Radio Equipment Missile Guidance Systems
太空船跟踪系统(深空
Spacecraft Tracking Systems (Deep Spa
仪表设施(展示的为跟踪设备)航空航天电信(展示的为阿波罗登月舱设备)
Instrumentation Facility tracking equipment shown) Aerospace Telecommunications (Apollo Lunar Excursion Module Equipment shown)
战术通信系统(图示为 AN/USC-3(V) 移动无线电通信系统)战地可更换备件模块(Lowe
Tactical Communications Systems (AN/USC-3(V) Mobile Radio Communications System shown) Field Replaceable Spare Modules (Lowe
(其他产品的代表)雷达与雷达数据中继系统
(Representative of other products) Radar and Radar Data Relay Systems
Navigation Systems
Navigation Systems
天线系统 监视系统 反潜作战设备 数字数据系统
Antenna Systems Surveillance Systems Anti-submarine Warfare Equipment Digital Data Systems
Military Electronics
Military Electronics
Division
Division
阿波罗指令舱上的应答器。摩托罗拉的通信设备还将把宇航员的脉搏、心跳和呼吸等生物数据传回地球,并发送信号回地球,使人们能够在地球上重现登月任务的电视画面。在目前正在进行的双子星计划中,摩托罗拉设备也提供了地球与太空之间的关键通信链路,该计划将把两人送入轨道,执行重要的交会与对接操作,为阿波罗探月做初步准备。通过于 1964 年初交付数字指令系统,摩托罗拉成为首个为这项双人轨道项目提供合格设备的主要承包商。年底发射执行历史性任务的水手号火星探测器,正借助摩托罗拉制造的通信设备,为太空科学家和工程师提供地球与火星之间的行星际数据。截至年末(12 月 31 日午夜),水手号探测器正以每小时 7491 英里的速度飞行,距地球 575.1807 万英里,摩托罗拉设备正协助维持完美通信。该部门几乎参与了本国开展的每一个太空计划。去年夏天,游骑兵七号发射升空,执行了一次极为成功的月球摄影任务。一次关键的中途修正
and the transponder on the Apollo command module. The Motorola communications equipment also will relay to earth such astronaut biological data as pulse, heart beat and re piration, and will transmit signals back to earth that will permit recreation on earth of television pictures of the lunar mission. Motorola equipment also is providing a key communications link between earth and space in the Gemini program, now underway, which will put two men in orbit to perform the important rendezvous and docking maneuvers, preliminary to the Apollo exploration. By delivering the digita command system early in 1964, Motorola became the first major contractor to supply qualified equipment for the two-man orbital project. The Mariner/Mars spacecraft, launched on its historic mission late in the year, is providing space scientists and engineers with interplanetary data between earth and Mars with the aid of communications equipment built by Motorola. At year's end (midnight December 31), the Mariner spacecraft was traveling 7,491 miles per hour, 5,751,807 miles from earth, and the Motorola equipment was helping to maintain perfect communication. The division has played a part in virtually every space program undertaken by this country. Last summer, the Ranger VII was launched on a highly successful photographic mission to the moon. A crucial midcourse
这是一个位于约 11.5 万英里外的机动动作。
maneuver, some 115,000 miles from
这一壮举,在地球上通过信号指令完成,指令由一台摩托罗拉应答机接收。摩托罗拉还深度参与了至关重要的工作,即为
earth, was accomplished by signals commanding the move, received by a Motorola transponder. Motorola also is intimately involved in the all-important job of
追踪航天器和导弹发射的目标。
tracking spacecraft and missiles sent
进入了太空。该公司被加州理工学院选中
into space. The company was selected by the California Institute o
技术、喷气推进实验室/美国国家航空航天局为深空仪器提供尖端设备。
Technology, Jet Propulsion Laboratory/NASA to supply sophisticated equipment for the Deep Space Instru-
ment 设施(DSIF),其
mentation Facility (DSIF) which
今年年底,我们授予摩托罗拉一份重要合同,以建设一个广泛的深空跟踪网络。
will provide the capability for a wo wide deep space tracking network. A major contract was awarded Motorola late in the year to build a
这是根据美国国家航空航天局马歇尔航天飞行中心提出的一个新概念开发的高精度系统测试模型,用于测量航天器的位置和速度。这一新系统被称为机载测距轨道确定系统(Airborne Ranging Orbital Determination,AROD)。它将采用先进的集成电路设计,使跟踪设备能够安装在航天器上,而不是依赖大型地面跟踪设施。摩托罗拉在过去十年中为各种太空计划积累的电子设备制造经验,使公司成为为非太空应用提供指令接收机、解码器、应答机及其他测距仪器产品的领先者。
1964 年,摩托罗拉的军事电子部门工作远不止局限于太空项目。涉及各军种的主要军事项目也在同时进行。例如,AN/APS94 机载雷达系统的一个生产项目已完成,该系统提供了新的机载雷达测绘能力。1964 年,响尾蛇空对空导弹项目通过了海军作战评估,并有条件地交付舰队使用。到年底,该设备的批量生产正在进行中。陆军对摩托罗拉的 AN/USC-3(V)移动无线电通信系统进行了严格的部队测试。空军飞行测试中心的数据采集与传输系统也已接近完成。
test model for a high accuracy system based on a new concept developed by NASA's Marshall Space Flight Center for measuring position and velocity of spacecraft. The new system is known as Airborne Ranging Orbital Determination (AROD). It will employ advanced integrated circuit designs that will allow the tracking equipment to be installed on board the spacecraft instead of in large ground tracking complexes. Motorola's extensive experience i building electronic equipment for the various space programs over the past decade has enabled the company to become the leader in supplying command receivers, decoders, transponders and other range instrumentation products for non-space applications. The work of Motorola's military electronics division was far from confined to space efforts in 1964. Major military programs representing all branches of the armed servic were also conducted. For example, a production program was completed on the AN/APS94 Airborne Radar System, which provides new airborne radar mapping capability. In 1964 the Sidewinder air-to-air missile program passed Navy operational evaluation and was conditionally released to the fleet. Volume production of this equipment was in progress at year's end. The Army put Motorola's AN/ USC-3 (V) Mobile Radio Communications System through rigorous troop tests. The Air Force Flight Test Center Data Acquisition and Transmission system moved nearer completion.
这个微波系统的用途是——
This microwave system is used to ob-
诸如 X-15 和 B-70 这类先进项目的飞行数据中,摩托罗拉的 MP-7 便携式微波组件已成功向关键军方代表进行了演示。
tain flight data from such advanced programs as the X-15 and B-70. Motorola's MP-7 portable microwave package was successfully demonstrated to key military represent-
华盛顿哥伦比亚特区的代表以及计划
atives in Washington, D.C. and plans
1965 年,一场声势浩大的营销行动正在筹备之中。
are underway for a vigorous marketing effort in 1965.
当年,公司副总裁约瑟夫·C·钱伯斯(Joseph C. Chambers)被任命为军事电子部门总经理。
During the year, Joseph C. Chambers, vice president, was named general manager of the military elec
tronics 部门。接替钱伯斯
tronics division. Replacing Chambers
西部中心的经理是 J. Paul Jones。诺曼·L·温特继续担任该部门芝加哥中心的经理。
as manager of the western center was J. Paul Jones. Norman L. Winter remains as manager of the division's Chicago center.
该部门的销售额创下新高,这既得益于汽车收音机业务的增长,也得益于电子交流发电机销量的增加。收音机销售反映了 800 万辆汽车的历史最高产量。摩托罗拉持续为福特汽车公司、克莱斯勒公司、美国汽车公司、雷诺公司(美国分销)、切克汽车公司以及国际收割机公司的卡车部门供应收音机。除了普通广播频段接收器外,摩托罗拉还向美国汽车公司提供了 AM/FM 组合收音机。1964 年,摩托罗拉在进口车收音机设计和制造领域的领先地位得到巩固,并新增了多家客户。收音机供应给了大众汽车,还为英国汽车公司/汉布罗公司的 Austin-Healey 和 MG 车型生产了配套产品;那年年底,该部门开始为在美国销售的 Standard Triumph 汽车公司车型生产配件。这些定制设计的收音机印有汽车制造商的名称,并通过其经销商销售。1964 年,公司在卡车收音机领域也取得了进展。除国际收割机公司外,该部门还为怀特汽车公司和麦克卡车公司提供产品。这些收音机采用坚固结构,能够耐受卡车振动。在拓宽电子交流发电机产品线和分散该系统的市场方面,公司取得了显著进展。公司位于纽约州阿卡德的制造工厂已满负荷运转,并计划
Sales of the division set a recor a result both of increased car radio and electronic alternator volume. Radio sales reflected the record volume of eight million cars. Motorola continued to supply radios to Ford Motor Company, Chrysler Corporation, American Motors Corporation, Renault, Inc. (U.S. distribution) , Checker Motors Corporation and the truck division of Inter national Harvester Company. In addition to the regular broadcast band receivers, American Motors was also supplied combination AM/ FM radios. Motorola improved its position as a leader in designing and manufacturing radios for import cars with a number of new customers in 1964. Radios were delivered to Volkswagen, units were produced for the Austin-Healey and MG models of British Motors Corporation/Hambro, Inc., and late in the year, the divi sion began building units for Standard Triumph Motor Company, Inc. cars sold in this country. The custom-designed radios carry the car manufacturer's name and are sold through their distributors. The company moved forward in the truck radio field during 1964 as well. In addition to International Harvester, the division supplied units to The White Motor Company and Mack Trucks, Inc. The radios feature rugged construction to withstand truck vibration. Significant progress was made in broadening the division's electronic alternator line and diversifying the markets for this system. The company's manufacturing facility at Arcade, New York, was fully utilized, and plans to accommodate
车载收音机 电子交流发电机系统 游艇安全局认证的交流发电机系统
Car Radios Electronic Alternator Systems Yacht Safety Bureau-listed Alternato Systems
(其他产品)晶体管点火系统
(Other products) Transistor ignition Systems
Automotive Products
Automotive Products
Division
Division
正在考虑进一步的增长方案。摩托罗拉继续向美国汽车公司、凯撒吉普公司和切克汽车公司供应交流发电机系统作为原厂设备。在新款型号的助力下,公司在工业售后市场取得了显著进展,占据了相当份额。这些新型号为基础,赢得了多家大型和数十家小型原厂设备合同。其中较大的合同包括迪尔公司、沃基肖发动机公司、斯图德贝克工业公司的奥南分部、冷王公司以及西海岸机械公司,后者用于美国邮政车辆。船用交流发电机产品线得以扩展,以配合对这一重要市场的侧重。在 35 安培型号的基础上新增了 70 安培机型,以覆盖大型船舶应用。一款全新全晶体管电压调节器支持在 24、30 或 32 伏电压下运行。这些新增产品带来了多项船用系统合同。摩托罗拉成为唯一一家生产的电子交流发电机系统获得游艇安全局认证的公司,该局是一家专业海事组织,对产品进行广泛测试,以确保船用设备的安全可靠运行。一款输出 50 安培的摩托罗拉交流发电机系统通过了严格的测试程序,并获得了该局的认证标签。公司随后收到了一份合同。
further growth are being considered. Motorola continued to supply alternator systems as original equipment to American Motors Corporation, Kaiser Jeep Corporation and Checker Motors Corporation. Noteworthy headway was made in capturing a substantial portion of the industrial aftermarket for alter nator systems, aided by several new models. These new models provided the base for several major and dozens of smaller original equipment contracts. Among the larger contracts were Deere and Company, Waukesha Motor Company, Onan— division of Studebaker Industries, Inc., Thermo-King Corporation and West Coast Machinery, Inc., for use on U.S. Post Office vehicles. The marine alternator line was ex panded to parallel the emphasis on this important market. A 70-ampere machine was added to the 35-amp unit to cover large boat applications. A new all-transistor voltage regulator permits operation at 24, 30 or 32 volts. The additions result in a number of marine contracts for these systems. Motorola became the only company to build an electronic alternator system listed by the Yacht Safet Bureau, a professional marine organization that conducts extensive testing on products to insure safe and reliable operation of boating equipment. A Motorola alternator system producing 50 amperes passed the rigorous testing program and was given the Bureau label. The company later received a contract
从 Chris Craft 公司采购清单所列系统。为抓住多元化产品线带来的销售机遇,该部门进一步拓展了售后市场分销渠道,重点发力工业和船用市场。总体而言,交流发电机和晶体管点火系统正在通过约 5,000 个销售点进行销售。年内海外业务也同步推进。法国 S.E.V./Motorola S. A. 公司在共同市场各国建立了交流发电机系统的售后分销网络,并扩大了向法国雷诺、瑞典沃尔沃-遍达和德国宝马供应原厂交流发电机的规模。5 月,S.E.V./Motorola S. A. 开始组装自用交流发电机的二极管,并将这些组件销往欧洲其他交流电机制造商。目前,交流发电机在法国布卢瓦面积 7 万平方英尺的工厂生产,该工厂日产能达 2,000 台。Corporacion Nacional Distribuidora 公司通过授权协议,为墨西哥主要汽车制造商组装交流发电机系统。年中,富兰克林·布鲁斯特当选公司副总裁,并被任命为汽车产品部门总经理,接替在当选摩托罗拉总裁后卸任的埃尔默·韦弗林。奥斯卡·库西斯托当选摩托罗拉公司副总裁。
from Chris Craft Company to supply the Bureau-listed systems. To take advantage of the sales opportunity created by its diversified product line, the division further ex panded its after-market distribution. Industrial and marine markets were emphasized. Altogether, the alternator and transistor ignition systems are being sold through approximately 5,000 outlets. Operations abroad were stepped up during the year as well. S.E.V./ Motorola S. A. in France established after-market distribution for alternator systems throughout the common market countries. It expanded the supply of alternators as original equipment to Renault of France, Volvo-Penta of Sweden, and BMW of Germany. In May, S.E.V/Motorola S.A. began assembling diodes for use in its own alternators and selling the components to other alternator manufacturers in Europe. Alternators are now being produced in the 70,000 square foot Blois, France facility which has a capability of producing 2,000 units per day. Corporacion Nacional Distribuidora is assembling alternator systems for the major car manufacturers of Mexico, through a licensing arrangement. Mid-way through the year, Franklin C. Brewster was elected a vice president of the corporation and named general manager of the automotive products division, succeeding Elmer H. Wavering, upon his election as president of Motorola. Oscar P. Kusisto was elected a vice president of Motorola Inc.
1
1
为革命性新产品开拓市场、打开销路这项艰巨的工作,加上将电子技术应用于控制工业,都取得了显著进展。三大成就是:一,市场渗透率大幅提高;二,产品开发取得重要突破;三,销售与服务队伍得到扩充。这些成果覆盖了该部门全部三条产品线——监控系统、数据系统和过程控制系统。1964 年年底的客户数量比年初增长了四倍。该部门业务的一大块来自高度一体化的石油和天然气行业,部门以整套控制系统服务于这一行业。部分服务客户包括美国石油公司、城市服务石油公司、海湾石油公司、亨布尔石油与炼油公司、山岳燃料供应公司、美国天然气管道公司、北伊利诺伊天然气公司、潘汉德尔东部管道公司、菲利普斯
The challenging job of building markets and sales for revolutionary new products, applying the art of electronics to the controls industry, moved ahead significantly. Three major advances were made: 1) greater market penetration; 2) important product developments; and 3) an expansion of the sales and service force. They apply to all thre of the division's product lines—supervisory control systems, data systems and process control systems. The number of customers at the end of 1964 was five times greater than at the beginning of the year. A major percentage of the division's business came from the highly-integrated petroleum and gas industry which the division seeks to serve wit an integrated system of controls. Some of the customers served are American Oil Company, Cities Service Oil Company, Gulf Oil Corporation, Humble Oil and Refining Company, Mountain Fuel Supply Company, Natural Gas Pipeline Company of America, Northern Illinois Gas Company, Panhandle Eastern Pipe Line Company, Phillips
Solid State
Solid State
Systems Division
Systems Division
石油公司、Pure Oil 公司、Shell Oil 公司和 Sinclair Oil 公司。还有众多其他令人瞩目的应用案例。IBM 签订了一套过程控制系统合同——此类系统尚属首创——用于其 360 系列计算机产品制造过程中自动控制压力、温度及其他功能。Sunray-DX 公司在俄克拉荷马州塔尔萨市全球最大的糠醛萃取厂安装了一套过程控制系统。Humble Oil 公司在新泽西州林登市运营的全球最大散装油品终端站获得了一份数据系统合同。Sinclair Oil 公司正在液化石油气领域安装一套数据系统。在产品开发方面,该部门推出了一种全新的系统理念,并对现有产品线进行了改进,为客户带来更多实惠。
Petroleum Company, Pure Oil Company, Shell Oil Company and Sinclair Oil Corporation. There were many other interesting applications. IBM contracted for a process control system—the first of its type—to automatically control pressure, temperature and other functions in connection with the manufacture of its 360 computer product line. A process control system was installed at the world's largest furfura extraction plant, in Tulsa, Oklahoma, by Sunray-DX Company. A data system contract was received for installation at the world's largest bulk terminal, operated at Linden, New Jersey by Humble Oil. Sinclair Oil is installing a data system in the LP gas field. In the area of product development, the division introduced a significantly new system concept and made refinements on existing lines that provide added customer benefits.
新系统使石油公司能够自动、快速地联系加油站,掌握每个站点加油量的实时数据。有了这些即时信息,石油公司就能规划和评估营销方案;查看价格调整和车流变化带来的每小时乃至每日效果;更高效地调度运油卡车;并实现会计流程自动化。在另一项产品开发中,该部门为其监控系统引入了一种新的模块化设计思路。系统的每项功能都由一个单一集成单元处理,内含完成该任务所需的全部电路。该部门还在多个城市增设办事处,并在已有覆盖的主要城市增加代表,从而加强了销售和服务组织。
The new system enables petroleum companies automatically and rapidly to contact service stations to determine the amount of gasoline being dispensed at each one. With this information immediately available, the oil company can plan and evaluate marketing programs; see daily and hourly results of price adjustments and changes in traffic flow; more eff ciently dispatch trucks for delivery; and automate accounting procedures. In another product development, the division introduced a new modular design approach for its supervisory control system. Each function of the system is handled by a single consolidated unit containing all circuitry required to do the job. The division strengthened its sale and service organization by setting up offices in several more cities and by adding representatives in major cities already covered.
(图中从左至右)监控系统服务终端数据系统散货码头数据系统过程控制系统
(Pictured Left to Right) Supervisory Control Systems Service Station Data Systems Bulk Terminal Data Systems Process Control Systems
摩托罗拉旗下全资国际营销子公司——摩托罗拉海外公司,在 1964 年实现了全球销售额的新纪录。该公司代理摩托罗拉五个业务部门多元化的产品线。通信设备在成功的一年销售中扮演了重要角色。波多黎各警方安装了一张庞大的网络,提供覆盖全岛的综合系统,连接双向无线电、电话、电传打字机、数据处理、无线电控制和报警功能。新推出的全晶体管化 MOTRAN 移动无线电被订购用于美国国际开发署在越南的项目。大量移动无线电还供应给了巴基斯坦国际航空公司和巴拿马国民警卫队。无线电现已在阿拉斯加投入使用,由战略空军司令部使用。摩托罗拉 MOTRAC 无线电首次在墨西哥生产,而“调度员”商用无线电和 Consolette 基站现在
Motorola's wholly-owned international marketing subsidiary, Motorola Overseas Corporation, achieved a new record in world-wide sales in 1964. The diversified product lines of five Motorola operating divisions are represented by this company. Communications equipment played an important part in the successful sales year. An extensive network was installed by the Puerto Rico police, providing an integrated island-wide system linking two-way radio, telephone, teletype, data processing, radio control and alarm functions. Newly-introduced, fully-transistorized MOTRAN mobile radios were ordered for the US/AID program in Vietnam. Large quantities of mobile radios were also supplied Pakistan International Airways and the Panamanian National Guard. Radios are now seeing service in Alaska, used by the Strategic Air Command. Motorola MOTRAC radios are being built in Mexico for the first time, an Business "Dispatcher" radios and Consolette base stations are now
International
International
Operations
Operations
正在阿根廷组装的业务也已展开。摩托罗拉公司持有少数股权的加拿大摩托罗拉电子公司在 1964 年扩大了生产设施,同时创下了其历史上最高的销售额。便携式双向无线电话机的生产已经启动。加拿大国家铁路公司在这一年安装了摩托罗拉双向无线电系统。1964 年安装的一套微波无线电系统完成了一项极具挑战性的通信任务,该系统跨越两段长距离的海上路径,连接波多黎各、维尔京群岛和圣克罗伊岛。该系统为加勒比航空公司的预订服务网络提供支持。海外授权计划加上摩托罗拉设计产品的高质量本地生产,也为消费产品线带来了可观的销售增长。
being assembled in Argentina. Canadian Motorola Electronics Company, in which Motorola Inc. has a minority interest, expanded its manufacturing facilities in 1964 while recording the highest sales vo ume in its history. Production of portable two-way radiophones was begun. The Canadian National Railway installed a Motorola two-way radio system during the year. A challenging communications assignment was met through a microwave radio system installed in 1964 to span two long over-water hops linking Puerto Rico, the Virgin Islands and St. Croix. The system provides a reservations service network for Caribair Airlines. The overseas licensing program, coupled with high-quality local production of Motorola-designed products, also achieved impressive sales gains for the consumer products line
阿根廷原装汽车收音机需求中,超过半数由摩托罗拉关联公司满足。1964 年,摩托罗拉在墨西哥和委内瑞拉的授权制造商汽车收音机销量也有所增长。电视销量上升。阿根廷进口了大量摩托罗拉备受欢迎的 12 英寸“见习生”便携式电视机。1964 年,汽车产品销售增长。摩托罗拉的全球分销网络在电子交流发电机系统销售上取得进展,并在委内瑞拉依据授权启动套件组装。在军工产品领域,航空航天仪器设备销售取得显著进步。摩托罗拉的固态大宗终端装载系统通过苏黎世和伦敦的贸易展引入欧洲市场,并收到了来自英国、瑞典和荷兰的订单。
Better than half of Argentina's original equipment car radio requirements were handled by Motorola's associated company. Car radio sales by the Motorola licensees in both Mexico and Venezuela increased in 1964 as well. Television volume was up. Argentina imported a considerable quantity of Motorola's popular 12inch "Cadet" portable TV sets. Sales of automotive products increased during 1964. Gains in electronic alternator system sales were recorded by Motorola's international distributor network and assembly of kits was initiated in Venezuela under license. In the military products area, not worthy advances were made in the sale of aerospace instrumentation equipment. Motorola's solid-state bulk terminal loading system was introduced to the European market through trade fairs at Zurich and London. Orders were received from England, Sweden and the Netherlands.
摩托罗拉的人力资源计划,其根本在于认可每位员工对公司效能与效率所做的贡献。公司通过资助教育项目来发展员工的才智与能力;让员工分享公司利润;并使其享受其他员工福利,这一切都旨在提升员工的任职年限与生产力。摩托罗拉发现,利润分享是构建高效团队协作的重要手段。其基本理念在于培养一种共同的利益观,以及对公司成功的个人关切,每位员工都能以具体而意义重大的方式参与其中。摩托罗拉的创始人保罗·加尔文坚信“以人为本”的原则,这正是 1947 年设立员工储蓄与利润分享计划的基础。如今,该基金总额达 7987.0719 万美元,一位服务满 17 年的员工,其既得账户价值为 2.647 万美元。据估计,到 1972 年该计划 25 周年之际,典型的创始成员账户价值将超过 5 万美元。利润分享计划的成功,对员工关系的其他方面也产生了积极影响。由于公司愿意与员工共享成果,员工进一步信任管理层在公平薪酬、工资及附加福利管理方面的判断。这种信任关系的体现之一是,摩托罗拉如今已成为全国三家没有集体谈判协议的大型公司之一。摩托罗拉保持着广泛的
Motorola's human relations program is based on recognition of the individual employee for his contribution to the effectiveness and efficiency of the company. The development of his talents and abilities through company-sponsored education programs; his participation in the profits of the company; and his enjoyment of other employee benefits, are all focused on increasin his tenure and productivity. Motorola has found profit sharing to be an important means for creating effective team effort. Its basic philosophy develops a community of interest as well as a personal interes in the success of the company in which each employee shares in a tangible and significant way. Paul Galvin, Motorola's founder, believed in the principle that "people come first," which was the basis for establishment of the Employee Savings and Profit Sharing Plan in 1947. Today the fund totals $79,870,719 and an employee with 17 years of service has a vested account value of $26,470. It is estimated that by the plan's 25th anniversary in 1972, typical charter members will have account values in excess of $50,000. The success of the profit sharing plan has had a positive effect on other areas of employee relations. Because of the company's willingness to share with employees, the employees have further trusted management's judgment in fair wage, salary and fringe benefit administration. This relationship of trust is evidenced in the fact that Motorola is now one of the three largest companies in the country with no collective bargaining agreement. Motorola maintains an extensive
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A Special Report:
A Special Report:
Human Relations
Human Relations
At Motorola
At Motorola
公司推行系统化的招聘计划,为每个职位岗位寻找最合适的候选人。在全国各大高校校园里精心挑选工程师、科学家和未来的业务管理者,同时也在技术工种和时薪类别中选拔最优秀的人才。1964 年期间,摩托罗拉继续捍卫其在员工选拔中采用无种族区分测试的权利。伊利诺伊州公平就业实践委员会对此案保留了 20 个月的管辖权,今年 2 月,公司向法院对该委员会的裁决提起上诉。公司相信,无论在哪一个司法环节,法院最终都会确认摩托罗拉的立场:员工选拔应以才能为基础,不涉及种族、肤色或宗教因素。公司依托芝加哥和凤凰城地区优秀高等院校的教育资源,为专业人员维持着培训和管理发展项目。这一项目推动了公司内部晋升和成长的政策。员工福利计划除利润分享外,还包括慷慨的参与型保险计划,涵盖人寿、住院和重大医疗。养老金计划补充利润分享计划,以确保那些参与利润分享的员工在……
recruiting program in order to find the best qualified candidates for each available position. Great care is take in the selection of engineers, scientists and future business managers from college campuses across the nation, and in the selection of the best qualified people in the skilled and hourly-pay categories. During 1964 Motorola continued to defend its right to use race-free test in the selection of employees. For 20 months, the Illinois Fair Employment Practices Commission retained jurisdiction of the case and in February of this year the company appealed the Commission's decision before a court of law. It is believed that at one step or another the courts will vindicate Motorola's position that employees can be selected on a merit basis without regard to race, color or religion. A training and management development program for professional personnel is maintained with the assistance of educators from the fine colleges and universities in the Chicago and Phoenix areas. This program has aided a policy of promotion and growth from within the company. The employee benefit program, in addition to profit sharing, includes a liberal participating insurance program of life, hospital and major medical coverage. A pension plan supplements the profit sharing plan in order to provide personnel whose participation in the profit sharing
计划范围有限,退休收入与在职收入的关系更为合理。公司高度重视内部沟通,确保员工持续了解公司进展。一部关于公司各运营部门发展的年度影片“报告”为全体员工所观看。管理层通讯、公告栏和一份不寻常的内部刊物,让分散在各地的员工及时掌握公司最新动态。如今,超过四分之一的员工在摩托罗拉工作已逾十年——考虑到我们员工队伍增长迅速,这一任职记录实属罕见。我们在所有地点的员工流失率均低于同城其他雇主。员工自营的信用合作社协助员工根据自身收入能力购买消费品和资本货物,而利润分享计划则提供购房贷款。广泛的娱乐项目占据了许多员工及其家庭社交生活的重要部分。人力资源计划的方方面面都持续受到审视,以确保其满足现有需求。管理层人员经常被提醒“以人为本”这一准则。因此,摩托罗拉是一个理想的工作场所,没有世界各地工业界屡见不鲜的挫折感与冲突。
plan is limited, with retirement income more equitably related to their working income. Great emphasis has been placed on internal company communications, so that employees are continually aware of the progress of the company. An annual film "report" on the developments in each of the operating divisions of the company is seen by all employees. Management newsletters, bulletin boards and an unusual house publication keep employees in geographically dispersed facilities up to date on the latest company news. More than one out of four employees has now been with Motorola for over ten years—an unusual record of job tenure, considering the rapid growth of our employee population. Employee turn-over rates in all of our facilities are below those of other employers in the same cities. Employee-operated credit unions aid employees in purchases of consumer and capital goods according to the employees' income capacities and home ownership loans are available from the profit sharing plan. Extensive recreation programs absorb a good part of the social life of many employees and their families. All of the facets of the human rela tions program are continually reviewed to insure that they satisfy existing needs. Management personnel are reminded frequently of the precept that "people come first." As a result, Motorola is a good place to work and it is free of the frustratio and conflict which is all too common in industry all over the world.
股东大会 年度股东大会将于 1965 年 5 月 3 日(星期一)举行。会议通知、委托书及委托书说明将于 1965 年 4 月 2 日或前后邮寄给股东,届时管理层将征求委托投票权。
ANNUAL MEETING The annual meeting will be held on Monday, May 3, 1965. A notice of the meeting, together with a form of proxy and a proxy statement, will be mailed to shareholders on or about April 2, 1965, at which time proxies will be solicited by management.
过户代理人:哈里斯信托与储蓄银行(Harris Trust and Savings Bank),地址:伊利诺伊州芝加哥市西门罗街 111 号,邮编 90。
TRANSFER AGENTS Harris Trust and Savings Bank 111 W. Monroe St., Chicago 90, Illinois
纽约化学银行信托公司,百老汇 165 号,纽约 15,纽约
Chemical Bank New York Trust Company 165 Broadway, New York 15, New York
登记机构:芝加哥大陆伊利诺伊国民银行与信托公司,地址:伊利诺伊州芝加哥市拉萨尔街 231 号,邮编 90
REGISTRARS Continental Illinois National Bank and Trust Company of Chicago 231 S. La Salle St., Chicago 90, Illinois
欧文信托公司,华尔街 1 号,纽约 15 号,纽约
Irving Trust Company 1 Wall St., New York 15, New York
摩托罗拉公司,西格兰德大道 9401 号,伊利诺伊州富兰克林帕克
MOTOROLA INC. 9401 WEST GRAND AVENUE, FRANKLIN PARK, ILLINOIS
主要设施分布于伊利诺伊州芝加哥、富兰克林帕克和昆西,亚利桑那州凤凰城和斯科茨代尔,纽约州阿卡德。
MAJOR FACILITIES LOCATED ATChicago, Franklin Park and Quincy, Illinois Phoenix and Scottsdale, Arizona Arcade, New York.
MOTOROLA
MOTOROLA