摩托罗拉公司1973年年报

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1973 年摩托罗拉年报

Motorola Annual Report 1973

Contents

Contents

Financial Highlights

Financial Highlights

通信部门

半导体产品部门

Qommunications Division iconductor Products Divisf

消费品部门

汽车产品部门

Consumer Products Division Automotive Products Division

i 政府电子部门

i Government Electronics Divisf

新业务活动

董事及高管

财务报表

十年财务摘要

New Ventures Activity Directors and Officers Financial Statement Ten-Year Financial Sumrri!

主要设施与产品线,

Major Facilities and Product Lines,

致各位股东与朋友:

1973 年,摩托车罗拉公司 45 年历史上业绩最好的一年,销售额与每股收益在每个季度都创新高,全年同样刷新纪录。

全年销售额及其他收入达 14.37098 亿美元,较去年的 11.63315 亿美元增长 23.5%。

盈利增速更快,总计 8199.5862 万美元,较 1972 年的 5203.812 万美元增长 57.6%。每股收益为 2.95 美元,而去年为 1.91 美元。我们对此盈利改善感到欣慰。不过,作为一家必须为未来大举投资的技术导向型公司(如摩托车罗拉),我们的利润率才刚刚开始接近可接受水平,因此我们的目标是持续改善。

五个运营部门中有四个参与了销售与盈利纪录的创造。消费产品部门的销售额低于 1973 年初的预期,全年录得运营亏损。

财务状况

公司财务全年保持强劲,流动比率为 2.43 比 1,即每 1 美元流动负债对应 2.43 美元流动资产。总借贷(短期与长期)占借贷加股东权益的 29%。

为降低短期债务并更好地满足预测的资本需求,我们于 12 月与五家主要银行达成协议,获得 7500 万美元的循环信贷额度,利率为最优惠利率,有效期至 1976 年 12 月 31 日。在此期间,我们有权随时将循环信贷票据转换为利率略高的四年期定期票据。

1973 年的固定资产支出为 8500 万美元,较 1972 年的 4800 万美元大幅增长。进入 1974 年,我们预计资本支出将实现公司历史上最大增幅,1974 年支出约为 1.25 亿美元。如此庞大的资金不仅用于缓解当前几个部门面临的生产能力限制,还要为 1974 年投产的主要美国及海外工厂(生产现有产品与新产品)提供装备。虽然本报告各部门章节中详述了各项扩张计划,但这里必须指出,这些规划的支出明确体现了我们对全球市场未来的信心。

股票分配

在公司 5 月举行的股东大会上,股东批准了一份按股分配方案,该方案随后于 6 月 1 日实施。季度股息率提高至每股 12.5 美分,从 7 月的股息分配开始执行。股东还批准了公司在特拉华州重新注册。

董事会人数提议从 13 人增至 16 人。

股东将在 1974 年 5 月 6 日的股东大会上选举公司副总裁托马斯·J·康纳斯、约翰·T·希基和约翰·F·米切尔进入董事会。

我们的政策是不断审视组织结构,并根据长期规划及高管轮换的需要,不时进行调整。根据这一政策,我们宣布了几项组织变动和高管任命。

1974 年 1 月 25 日,实施了以下变动:通信部门在总经理约翰·F·米切尔的领导下,现直接向董事长/总裁办公室汇报。

设立了负责汽车产品、政府电子产品和消费产品部门的集团执行官办公室。前副总裁兼设备部门总经理霍默·L·马尔斯升任副总裁兼集团执行官。前副总裁兼公司参谋部总监 J·保罗·琼斯升任副总裁兼助理集团执行官。

前通信部门副总裁兼助理总经理卡尔·E·林德霍尔姆被任命为公司参谋部副总裁兼总监。

美国 Regitel

1974 年初,通用仪器公司签约收购我们旗下美国 Regitel 子公司的资产与业务。收购预计于 1974 年 3 月最终完成。与该子公司处置相关的所有损失已在 1973 年(特别是第四季度)计提。1974 年预计不会再产生额外费用。

To Our Shareholders And Friends: 1973 was the best year in the company's To keep the company at the technological proposed to be increased from 13 to 16. 45-year history as sales and dollar forefront, we anticipate a further The shareholders will be asked to elect earnings in every quarter, and for the full significant increase in 1974. corporate vice presidents Thomas J. year, established records. Connors, John T. Hickey and John F. Share Distribution Mitchell to the Board of Directors at the Sales and other revenues for the year company's annual meeting on May 6,1974. amounted to $1,437,098,629, an increase At the company's annual meeting in May, of 23.5 per cent from last year's shareholders approved a share-for-share It is our policy to constantly review the $1,163,315,088. distribution which was subsequently organization structure and modify it from implemented on June 1. The quarterly time to time, in line with our long range Earnings for the year increased at an even dividend rate was raised to 12.5 cents per plans, and for rotation of executives. In greater rate. They totalled $81,995,862, share now outstanding, commencing with an increase of 57.6 per cent over the line with this policy, several organizational the July dividend distribution. The changes and executive assignments $52,038,120 earned in 1972. Earnings per shareholders also approved share were $2.95, compared to last were announced. reincorporation of the company in year's $1.91. We are gratified with this Delaware. On January 25, 1974, the following improved earnings performance. changes were implemented: The However, since our margins are only communications division, under the American Regitel beginning to approach an acceptable level general managership of John F. Mitchell, for a technology-oriented company such In early 1974, General Instrument now reports directly to the Chairman/ as Motorola, which must make large Corporation contracted to acquire the President's office. investments in the future, it is our objective assets and business of our American to achieve continued improvements. Regitel subsidiary. The final closing of The office of group executive in charge of the acquisition is expected to take place the automotive products, government Four of the five operating divisions in March, 1974. All losses associated with electronics and consumer products participated in the establishment of the the disposition of the subsidiary have divisions was established. Homer L. Marrs, sales and earnings records. Sales for the been provided for in 1973, particularly in vice president and former general consumer products division were less than the 4th quarter. No additional charges manager, equipment divisions, became anticipated at the outset of 1973, and an are expected in 1974. vice president and group executive. J. Paul operating loss was recorded for the year. Jones, vice president and former director Management Organization of corporate staff, became vice president Financial and assistant group executive. The Board of Directors initiated action in The company's financial position late February, 1974 to add the general Carl E. Lindholm, vice president and remained strong during the year, as managers of the communications and former assistant general manager of the indicated by our current ratio of $2.43 of semiconductor products divisions and the communications division, was named vice current assets to every dollar of current chief financial officer to the board. The president and director of liabilities. Our total borrowings—short and number of company directors was corporate staff. long-term—are 29 per cent of borrowings plus shareholders' equity. In order to reduce short-term debt and enable us to better meet our forecast capital requirements, we entered into an agreement with five major banks in December for a revolving credit of $75 million at the prime interest rate until December 31,1976. We have the option to convert the revolving credit notes to four- year term notes, at a slightly higher interest rate, any time during the period. Fixed asset expenditures in 1973 were $85 million, up considerably from the $48 million spent in 1972. As we enter 1974, we are anticipating the largest increase in capital spending in the company's history, with 1974 expenditures approximating $125 million. This large amount is required not only to alleviate production capacity limitations currently being experienced in several of our divisions, but also to facilitize major U.S. and non-U.S. factories coming on-stream during 1974, both for current and new products. While details of various expansion programs can be found in the divisional sections of this report, it should be noted here that these planned expenditures are a clear indication of our confidence in the future of our worldwide markets.

我们的研发支出在 1973 年总计 9500 万美元,高于前一年的 7600 万美元。

Our spending for research and development totalled $95 million in 1973, up from $76 million the previous year.

约瑟夫·F·米勒(Joseph F. Miller),原通信事业部副总监兼前任销售总监,被任命为通信事业部助理总经理。

1973 年及 1974 年初,还进行了以下其他人事调整:

帕特里克·D·林奇(Patrick D. Lynch),双极型集成电路事业部前运营总监兼副总裁,被任命为半导体产品事业部美国区总经理。

罗伯特·J·索勒姆(Robert J. Solem),政府电子事业部前助理总经理兼副总裁,被任命为汽车产品事业部助理总经理。

罗伯特·N·斯威夫特(Robert N. Swift),通信事业部前营销总监兼副总裁,被任命为公司人力资源助理总监。

杰克·C·海尼亨(Jack C. Haenichen),MOS 事业部前运营总监兼副总裁,被任命为半导体产品事业部副总裁兼大学关系总监。

年内还设立了另外几个高管职位。唐纳德·R·琼斯(Donald R. Jones)被任命为副总裁兼财务官;文森特·J·劳纳(Vincent J. Rauner)成为专利、商标与许可事务副总裁;爱德华·J·哈蒂(Edward J. Harty)晋升为总会计师。

理查德·P·亚伯拉罕(Richard P. Abraham)成为半导体产品事业部分立器件运营副总裁;小莱萨·S·法默(Rhesa S. Farmer, Jr.)当选移动与基站产品副总裁,后成为通信事业部国际运营副总裁兼总监。

在消费产品事业部,理查德·A·克拉夫特(Richard A. Kraft)当选产品开发副总裁,后成为副总裁兼彩电运营总监;罗伯特·C·沃伦(Robert C. Warren)成为市场营销副总裁,后改为副总裁兼黑白电视运营总监。W·李·谢维尔(W. Lee Shevel)于 3 月加入摩托罗拉,担任消费产品事业部副总裁兼助理总经理。

能源

自第四季度初以来,我们的管理层一直与客户保持密切联系,以提高对因能源短缺可能出现的需求变化的敏感度。迄今为止,唯一检测到的需求疲软涉及彩电和部分汽车客户的需求。通信、半导体产品和政府电子事业部的当前积压订单均处于历史最高水平。

各事业部及公司总部已对关键材料进行了彻底研究,包括能源问题对我们主要供应商的影响——无论是成本方面还是供应能力方面。这些材料以及潜在短缺时可替代的供应来源均已被识别。在此方面,我们相当有信心,生产不应受到重大短缺的制约。

董事长/总裁办公室已设定公司目标:将工厂的电力和燃料消耗减少约 25%。迄今为止,通过谨慎使用和节约各种形式的能源,我们已平均削减约 20%。为实现目标,我们将不得不调整某些运营,但该计划不应显著影响产量。对于那些可能遭遇天然气供应削减的工厂,正在安排备用能源。在全球运营地点的研究表明,除了英国部分地区可能存在问题外,我们应该能够在其他地方合理运营。

我们还在大多数工厂所在地发起了活动,鼓励员工拼车和采取其他节能措施。在许多情况下,我们为拼车者提供了优先停车位及其他激励措施。

展望

尽管世界许多工业国家正面临能源和经济困难,但我们相信公司 1974 年的销售额和盈利将实现增长,尽管增速将低于 1973 年。五个事业部中有四个应能参与这一持续增长趋势。由于预计美国工业彩电销量将下滑,我们预计消费产品事业部的销售业绩不会较去年有所改善。

我们目前对全年的展望,基于对各事业部所服务具体市场的考量;基于公司生产的各类节能产品——例如能大幅提高所使用车辆效率的通信产品;同时也基于管理层对能源短缺及整体经济可能对客户、供应商、员工以及我们维持既定生产能力之影响的持续审慎评估。

事业部摘要

在本报告剩余部分,我们邀请了各事业部的高级管理人员,回答我们全年从股东、金融分析师及其他相关方收到的一些问题。我们希望您会觉得他们的回答坦诚、有趣且信息丰富。

1973 年的卓越成绩,在很大程度上归功于摩托罗拉全体员工的奉献精神和努力行动。我们深表感谢。

代表董事会,

罗伯特·W·加尔文

董事会主席

威廉·J·韦斯

总裁

1974 年 3 月 25 日

Joseph F. Miller, vice president and Each division and the corporate staff have questions we receive throughout the year former director of distribution for the conducted thorough studies of potentially from shareholders, financial analysts and communications division, was named critical materials, including the effect of other interested parties. We hope you will assistant general manager of the the energy problem on our key suppliers find their answers to be candid, interesting communications division. —both in terms of cost and their ability to and informative. supply. Such materials have been During 1973 and early in 1974, the 1973's excellent results are due in a major identified, as well as sources for following other changes were made. way, to the dedicated efforts and actions substitutes which could be used if Patrick D. Lynch, vice president and former of all members of the Motorola family. We shortages should develop. Here again, we director of operations, Bipolar ICs, was acknowledge their contributions with are reasonably confident that our named general manager, U.S.A., for the sincere appreciation. production should not be inhibited by semiconductor products division. major shortages. For the Board of Directors, Robert J. Solem, vice president and The chairman/president's office has set as former assistant general manager of the a corporate objective the reduction of government electronics division, was power and fuel consumption in our named assistant general manager of the facilities by approximately 25 per cent. automotive products division. Thus far, we have achieved an average Robert N. Swift, vice president and cutback of about 20 per cent by the Robert W. Galvin former director of marketing for the careful utilization and conservation of Chairman of the Board communications division, was named energy in all forms. We will have to assistant director of human relations for modify some operations in order to reach the corporation. our objective, but the program should not significantly affect production output. Jack C. Haenichen, vice president and Standby energy sources are being former director of operations, MOS, was arranged for plants which might named vice president and director of experience cutbacks in natural gas university relations for the semiconductor William J. Weisz supplies. Studies at operating locations products division. President around the world indicate that we should Several additional officerships were also be able to operate reasonably everywhere established during the year. Donald R. with the possible exception of parts of Jones was named vice president and the United Kingdom. treasurer; Vincent J. Rauner became vice We have also launched campaigns in most president for patents, trademarks and of our plant locations to encourage car licensing; and Edward J. Harty was pooling and other energy-saving activities promoted to controller. by our employees. In many cases, preferential parking and other incentives Richard P. Abraham became vice for car poolers are being employed. president for discrete products operations, semiconductor products division; Rhesa S. Farmer, Jr. was elected vice president Outlook for mobile and base products, later Despite the energy and economic becoming vice president and director of difficulties being faced in many of the international operations, communications industrial countries of the world, we division. believe that sales and earnings of the corporation will increase in 1974, although In the consumer products division, at a more modest rate than in 1973. Four Richard A. Kraft was elected vice president of the five divisions should participate in for product development, later becoming this continuing growth pattern. Since a vice president and director of color decline in U.S. industry color television operations; and Robert C. Warren became sales is anticipated, we do not expect the vice president for marketing, later sales performance of the consumer changing to vice president and director products division to improve over last year. of black-and-white operations. W. Lee Shevel came to Motorola in March as Our current outlook for the year is based vice president and assistant general on consideration of the individual markets manager of the consumer products served by the divisions; the variety of division. energy-saving products manufactured by the company, such as communications Energy products which sharply increase the efficiency of vehicles in which they are Since early in the fourth quarter, our used; and on a careful and continuing managers have been keeping closely in evaluation by our managers of the possible touch with customers to improve our effect of the energy shortage and the sensitivity to changes in demand which economy in general on our customers, might occur as'a result of the energy suppliers, employees and on our ability to shortage. To date, the only weakening in maintain scheduled production. demand which has been detected involves color TV and the requirements of certain of our automotive customers. Current Divisional Summaries backlogs are at record high levels in the For the remaining sections of this report, communications, semiconductor products we have asked the senior managers of the and government electronics divisions. divisions to respond to some of the March 25,1974 2

Financial Highlights

1973 1972

Financial Highlights 1973 1972

销售收入及其他收入 14.37099 亿美元 11.63315 亿美元

Sales and Other Revenues $1,437,099 1,163,315

沃伦·巴菲特:在考虑美国和其他国家所得税前的利润 143,523 92,462

Income before United States and Other Nations' Income Taxes 143,523 92,462

% to Sales 10.0% 7.9%

% to Sales 10.0% 7.9%

美国及其他国家所得税 6152.7 万美元 4042.4 万美元

United States and Other Nations' Income Taxes 61,527 40,424

Net Earnings 81,996 52,038

Net Earnings 81,996 52,038

% to Sales 5.7% 4.5%

% to Sales 5.7% 4.5%

每股普通股收益 2.95 美元 1.91 美元

Per Share of Common Stock 2.95 1.91

加权平均流通普通股数 27,823,252 27,296,886

Weighted Average of Common Shares Outstanding 27,823,252 27,296,886

Capital Expenditures 84,510 48,008

Capital Expenditures 84,510 48,008

Depreciation.-. 35,724 30,529

Depreciation.-. 35,724 30,529

Working Capital 427,715 323,544

Working Capital 427,715 323,544

Current Ratio 2.43 2.36

Current Ratio 2.43 2.36

Shareholders' Equity 523,481 439,611

Shareholders' Equity 523,481 439,611

普通股每股账面价值 18.72 15.94

Book Value Per Common Share 18.72 15.94

年末员工数(约) 6.4 万人 5.6 万人

Yearend Employment (approx.) 64,000 56,000

(单位:千美元,每股数据除外)

(Dollar amounts in thousands, except per share data)

如需更多信息,请参阅。

Additional Information Available

每个财政年度结束时,摩托罗拉(Motorola)都会向证券交易委员会提交一份 10-K 表格报告,其中包含有关其业务的补充信息。

At the close of each fiscal year, Motorola submits a report on Form 10-K to the Securities and Exchange Commission containing additional information concerning its business.

作为我们持续致力于让所有股东尽可能充分了解公司动态的一部分,我们计划将该文件分发给感兴趣的股东。

As part of our continuing effort to keep all of our shareholders as fully informed as possible concerning the corporation's activities, we intend to distribute the document to interested shareholders.

任何需要这份报告的股东,可向财政部索取,地址:伊利诺伊州芝加哥市东河路北 5725 号,邮编 60631。

Any shareholder who would like a copy of the report may obtain one upon request to the treasury department, 5725 N. East River Road, Chicago, Illinois 60631.

通信业务部

过去十年间,通信业务部的年增长率约为 15%。1973 年,该部门在销售额和利润两方面都创下了新纪录,并大幅超过了其传统增速。销售额增长超过 25%,而利润的增长速度远快于销售额。尽管整体经济存在不确定性,副总裁兼总经理约翰·F·米切尔预计,1974 年该部门在美国和国际市场的表现都将有所改善。

Communications Division During the past decade, the communications division has achieved an annual growth rate of about 15 per cent. In 1973, the division established new records in both sales and earnings, and substantially exceeded its traditional growth rate. Sales were up more than 25 per cent, while earnings increased substantially faster than sales. Despite uncertainties in the general economy, John F. Mitchell, vice president and general manager, anticipates improved performance in both the U.S. and international markets in 1974.

一款产品确实领先于其时代,摩托罗拉于 1973 年首次展示的 DYNA-T.A.C. 便携式无线电话系统,与普通拨号电话类似,但用户可以随身携带,在覆盖区域内的任何地方使用。

A product truly ahead of its time, the DYNA- T.A.C. portable radiotelephone system, first demonstrated by Motorola in 1973, is similar to a normal dial telephone, but can be carried with the subscriber and used anywhere within the area of coverage.

你们的部门能否在 1974 年及以后保持传统的增长率? 你们的部门在 1973 年增加了生产能力吗? 你们部门的国际市场增长是否与美国市场同步?

我们计划在未来一年以及未来五年内,继续保持我们历史性的增长率。 是的,我们不得不增加额外生产能力,以跟上销售增长。在某些情况下, 过去几年,国际销售增长率实际上超过了美国市场。特别是,

通过将产品线扩展到指挥与控制等新领域,并且持续致力于服务当前使用 这意味着要增加新设施,而在其他情况下,则是对现有设施进行扩建。 我们在加拿大和欧洲增长迅速。我们预计,无论是短期还是长期,

我们产品的市场,我们实现了稳健的增长,并且我们打算继续这样做。 1973 年,我们宣布了在佛罗里达州劳德代尔堡和加拿大安大略省 我们的非美国市场增长率将继续超过美国市场。我们目前在加拿大、

同时,我们在提供硬件的同时还提供完整的系统软件,以便客户真正获得 Willowdale 的设施扩建计划。我们的德国子公司宣布,其位于 德国和澳大利亚运营生产设施;在阿根廷、以色列和南非设有合资企业,

他们想要的好处,这帮助我们保持领先于竞争对手。 德国陶努斯施泰因的新欧洲总部和生产设施将于 1974 年初开工建设。 并在巴西拥有许可协议。

同样在 1973 年,我们开始在年初租用的爱荷华州芒特普莱森特

但也许维持我们增长率的最重要因素,是我们员工所展现的巨大灵活性和 工厂进行生产。此外,位于宾夕法尼亚州卡莱尔的石英生产设施 由于我们在世界贸易的未来中拥有重大利益,我们最近对即将举行的

持续发展。我们为 1973 年部门的响应和成就感到自豪,正是我们的员工 也进行了现代化改造和扩建,以帮助满足未来几年预期的增长。 欧洲经济共同体贸易谈判表达了我们的关切。

创造了这些优异的成果。未来的一个主要挑战将是保持这种灵活性, 具体来说,我们观察到一种趋势,即对在欧洲经济共同体国家之间流动的、

即在适当的时候调配资源,以利用新兴市场。我们在过去做得很好, 含有高比例非欧洲经济共同体零部件的产品施加限制或征收重税。

并且我们有信心将继续这样做。 这种限制无疑将对世界贸易产生不利影响。

Can your division maintain its traditional Did your division add production Has the division's growth in international growth rate during 1974 and beyond? capacity in 1973? markets kept pace with its growth in the U.S.? We plan to continue our historic rate of Yes, we have had to add additional growth during the coming year and over capacity in order to keep pace with our Over the past several years, the the next five years as well. We have been sales growth. In some cases this has international sales growth rate has actually able to grow steadily by broadening our meant the addition of new facilities, and in been greater than in the U.S. In particular, product lines into new areas such as others, additions to existing facilities. we are experiencing rapid growth in command and control, and by our During 1973, we announced plans for Canada and Europe. We anticipate that continued dedication to the marketplaces additions at our facilities in Ft. Lauderdale, our non-U.S. growth rate will continue to that currently use our products, and we Florida, and Willowdale, Ontario, Canada. surpass the U.S. rate for both the short and intend to continue to do so. Also, we are Our subsidiary in Germany announced long terms. We are currently operating supplying total systems software along that construction on its new European production facilities in Canada, Germany with our hardware so that our customers headquarters and production facility in and Australia; have joint ventures in actually get the benefits they seek, and this Taunusstein, Germany would begin early Argentina, Israel and South Africa, and a is helping us keep ahead of competition. in 1974. Also during 1973, we began licensee agreement in Brazil. production at the Mt. Pleasant, Iowa But perhaps the most important factor in Since we have a major stake in the future facility, which we leased early in the year. maintaining our growth rate has been the of world trade, we have recently expressed In addition, the quartz production facility in tremendous versatility and continued our concern about the upcoming European Carlisle, Pennsylvania was modernized development of our people. We are proud Economic Community Trade Negotiations. of the response and the accomplishments and expanded to help meet the growth expected in the coming years. Specifically, we see a trend developing to of our division in 1973, and it's our people restrict or place a heavy duty on products who made these fine results possible. A moving between E. E. C. countries if the major challenge in the future will be to products include a high percentage of maintain versatility by being able to shift non-E. E. C. components. Such resources at appropriate times to take restrictions would certainly have an advantage of new markets as they adverse affect on world trade. develop. We've done this well in the past, and we're confident that we will continue to do so.

持续加大研发投入,使该部门得以开拓新市场领域,同时改进现有产品线。图中正在设计的是混合设备用的感光胶片。采用摩托罗拉 MOCOM 70 车载无线电等设备,用户能更高效地利用车辆,从而应对运营成本上升和燃料短缺的问题。而使用 Pageboy II 无线寻呼机的企业,则能与外勤员工保持联系。这款设备体积小巧,可别在腰带上,或放入口袋、手袋中随身携带。

Continued emphasis on research and A business using the Pageboy II radio pager development enables the division to expand Motorola mobile radios like the MOCOM 70 will remain in touch with its employees in the into new market areas as well as improve have enabled users to overcome rising field. Its small size means the unit can be existing product lines. Here, a photographic operational costs and fuel scarcities by making attached to a belt or carried in a pocket or master for hybrid devices is being designed. more efficient use of vehicles. purse.

该部门是否面临来自美国或海外其他通信设备制造商日益激烈的竞争?是的,我们确实面临竞争。我们在陆地移动无线电业务领域的传统竞争对手,在美国本土和国际市场上都依然活跃。竞争对手的规模从一些世界级的企业巨头,到一些小型的专业化电子公司,不一而足。我们还看到,全新的竞争对手已经进入了市场中对技术高度精密的细分领域。在美国以外的市场,我们注意到一些日本公司的竞争有所加剧,尤其是在拉丁美洲和点对点产品领域。我们一些传统的欧洲竞争对手也加大了力度,不过是有选择性地进行。

哪些因素可能会影响该部门未来的增长机会?当然,目前还没有人知道能源短缺的全部影响将是什么。从负面来看,能源问题可能会制约我们的生产能力。不过,它也可能给我们的市场带来一些显著的积极影响,尤其是因为我们的产品常常能让客户更高效地使用车辆,从而相对减少汽油的消耗。1973 年期间,我们也开始关注关键材料和零部件可能出现的短缺问题,并在全部门范围内开展了一项深入的研究。结果表明,按照我们计划的产量水平,我们应该能够持续获得所需的材料供应。不过,这仍是我们持续密切关注的一个领域。汽油和电力短缺也可能对我们的员工以及生产能力产生不利影响。因此,我们在全球所有工厂都大力开展了节能工作。例如,到年底时,我们位于伊利诺伊州绍姆堡和佛罗里达州劳德代尔堡的工厂,燃油和电力消耗已降低了 20%。进入 1974 年,我们还在探索并实施各种节约汽油的方法。拼车、通勤巴士以及鼓励员工减少汽油使用量的其他激励措施,都在我们的分析和评估之中。

能源问题如何能对你的营销工作产生积极影响?从销售和营销的角度来看,双向无线电的使用一直有助于提高我们客户的效率和盈利能力。随着汽油价格不断上涨,车辆运营成本随之增加,我们预计对公司产品的需求也会增长。双向无线电设备比以往任何时候都更快、更容易地收回成本。如果当汽油价格为 35 美分一加仑时,我们的通信产品在经济上就是合理的,那么当汽油价格远高于此,并且越来越难以获取时,它们对客户的价值必然更大。

Is the division facing increased What factors might affect the division's How can the energy problem have competition from other U.S. or non-U.S. opportunities for future growth? a positive effect on your marketing producers of communications efforts? No one knows yet, of course, what the full equipment? impact of the energy shortage will be. As a From a sales and marketing standpoint, Yes we are. Our traditional competitors in negative, the energy problem may impinge the use of two-way radio has always the land mobile radio business are on our ability to produce. However, it contributed to the efficiency and remaining active on both the U.S. and could well produce some significant profitability of our customers. With non-U.S. fronts. The size of our positive benefits in our markets, especially gasoline prices continually going higher, competitors runs the gamut from some of since the use of our products frequently and the consequent cost of operating the world's corporate giants to some small, enables our customers to use their vehicles going up, we expect to experience specialized electronics companies. We vehicles more efficiently and, increased demand for our products. have also seen the entrance of entirely consequently, use relatively less gasoline. Two-way radio can pay for itself more new competitors into highly sophisticated quickly and easily than ever before. If our segments of the marketplace. During 1973, we also became concerned communications products were about the possible shortage of critical In markets outside the U.S., we have seen economically justifiable when gasoline materials and components, and we increased competition from some conducted an in-depth, division-wide was 35 cents a gallon, then they must be Japanese companies, particularly in Latin study. The results indicated that, at our an even greater value to our customers as America and with point-to-point products. planned production levels, we should be gasoline is priced well above that amount, Some of our traditional European able to continue to obtain the required and becomes increasingly difficult to competitors have also increased their material support. However, this is an area obtain. efforts, but on a selective basis. we're continuing to watch very closely. Shortages of gasoline and electrical power could also have an adverse affect on our employees, and on our ability to produce. Consequently, we have made a major effort to conserve energy at all our facilities around the world. Our plants in Schaumburg, Illinois, and Ft. Lauderdale, Florida, for example, had reduced fuel and power consumption by 20 per cent by yearend. As 1974 begins, we are also exploring and implementing a variety of methods to conserve gasoline. Car pooling, busing and the use of other incentives to reduce usage of gasoline by our employees are all being analyzed and evaluated.

摩托罗拉现在向许多酒店和汽车旅馆提供一种独特的付费电视套餐,通过客房内的电视为用户播放电影和精选直播节目。

Motorola now offers a unique pay TV package to many hotels and motor inns, providing them with movies and selected live telecasts on Production of Motorola two-wsy radios in the individual room sets. Toronto, Canada facility.

向陆地移动业务分配频谱的频率可用性,在过去是否限制了该部门的增长?更重要的是,未来是否可能限制其发展机会?

在美国和全球范围内获得足够的频谱,一直是该部门成功增长的关键因素。我们历来在开发新电路、新器件和新系统方面引领技术前沿。过去,我们一直率先推动已分配频谱的高效利用。一个先例是 450 MHz 频段的信道分割,这使得该频段内可用的信道数量得以增加。我们多年来一直预测,需要更多频谱才能满足公众对新型服务日益增长的需求。联邦通信委员会(FCC)已通过将美国大城市中部分较低频段的 UHF 电视频道重新分配给陆地移动无线电来响应这些需求。更重要的长期举措是,该委员会目前计划在 900 MHz 频段向陆地移动服务分配 115 MHz 的频谱。这将使陆地移动信道的数量几乎增加两倍。这些新的频谱分配,加上我们持续努力提高频谱使用效率的行动,将促进而非阻碍该部门未来的增长。

频谱拥堵尚未影响该部门在美国以外市场的业绩表现。然而,各国地方政府制定的规则和条例可能会对增长产生深远影响。该部门已设立一个国际频率管理联络办公室,旨在为这些地方政府提供技术和营销背景支持,以促进这一重要行业在每个国家的优化发展。

该部门目前是否正在开展任何新的业务?

通信部门寻求的一个重大长期机遇,是开发我们刚才讨论的新分配的 900 MHz 频段。这一频段为发展日益复杂精密的专用调度系统提供了机会,这些系统如今服务于诸如社区水管工和全市公共交通运营商等形形色色的用户。此外,过去从未大规模提供过的全新共享用户系统系列也将成为可能。其中一个令人振奋的机遇是 DYNA·T·A·C 便携式无线电话系统,该系统于 1973 年首次演示。DYNA·T·A·C 系统最终将使得个人无线电话服务能够向某个城市中成千上万的个人用户提供,并且在早期阶段,仅凭几千名用户就可在经济上实现可行。DYNA·T·A·C 系统提供的服务类似于普通拨号电话,但无线电设备可由用户随身携带,并在覆盖区域内任何地方使用。

我们目前也涉足酒店/汽车旅馆的付费电视业务,在芝加哥和华盛顿特区的大约 25 家酒店提供电影点播服务。我们计划在 1974 年将该服务扩展到更多城市的酒店。

该部门也是电子钟表用石英晶体谐振器的主要生产商。这个市场正在扩张,而该部门在制造石英表核心器件方面的专业能力在全球范围内无可匹敌。随着对这些精密器件需求的增长,我们计划在 1974 年扩大在这一领域的投入。

Has the availability of frequency Frequency congestion has not yet the neighborhood plumber and a city-wide spectrum to the land mobile services affected the division's performance in public transit operation. In addition, new limited divisional growth in the past, markets outside the U.S. However, the families of shared user systems which and even more importantly, might it rules and regulations established by have never been offered before on a large limit future opportunities? various local governments can have a scale basis will be possible. One of these profound influence on this growth. The exciting opportunities is the DYNA-T.A.C. The availability of adequate spectrum in division has established an international portable radiotelephone system first the U.S. and throughout the world has frequency management liaison office to demonstrated during 1973. The been an essential ingredient in the support these local governments with DYNA-T.A.C. system will ultimately permit successful growth of the division. We have technological and marketing background personal radiotelephone service to be historically exercised technological to permit optimum growth of this important offered to hundreds of thousands of leadership in developing new circuits, industry in each country. individuals in a given city, but will also be devices and systems. In the past, we have economically viable in its early stages with led the way toward the efficient use of just a few thousand subscribers. The allocated spectrum. A past example of this Is the division presently involved in the generation of any new businesses? service offered by the DYNA-T.A.C. system is the 450 MHz channel splits which made is similar to that of a normal dial more channels available in this band. We A major long-range opportunity sought by telephone, but the radio can be carried have anticipated for some years that more the communications division is the with the subscriber and used anywhere spectrum would be required to fulfill the development of the newly allocated 900 within the area of coverage. ever increasing public demand for new MHz band we just discussed. This band services. The FCC has responded to those presents an opportunity to expand the We are also presently engaged in the needs by reallocating to land mobile radio growth of the increasingly sophisticated hotel/motel pay TV business, and are some of the lower UHF TV channels in and complex individual dispatch systems providing movies in approximately 25 the iargest cities in the U.S. Of more which today serve such diverse users as hotels in Chicago and Washington, D.C. importance, long term, the Commission We plan to expand this service during now plans to allocate 115 MHz in the 900 1974 to more hotels in other cities. MHz band to Land Mobile Services. This will provide almost three times today's The division is also a major producer of number of land mobile channels. These quartz crystal resonators for electronic new allocations, combined with our timepieces. This market is expanding, and continuing efforts to use the spectrum the division's expertise in manufacturing more efficiently, will enhance rather than the heart of the quartz watches is hinder the division's future growth. unparalleled worldwide. We plan to expand our efforts in this field during 1974 as the demand for these precision devices increases.

从泰国这位宪兵到全球各地的警察和消防部门,摩托罗拉安装在加州亨廷顿海滩的这套指挥与控制系统,将语音与数据传输合二为一,服务于警察和消防部门。从摩托罗拉的指挥与控制系统,到该部门生产的 HT-220 便携对讲机,各类设备都在帮助满足通信需求。

From this military policeman in Thailand to police and fire departments around the world, This Command and Control system, installed equipment ranging from Motorola's Command by Motorola in Huntington Beach, Calif., and Control systems to the division's HT-220 combines voice and data transmission to portable radios are helping to fulfill serve both police and fire departments. communications needs.

半导体产品事业部

1973 年全球半导体行业销售额总计约 4635 亿美元,较 1972 年增长 37%。据副总裁兼总经理托马斯·J·康纳斯称,摩托罗拉全球销售额比上一年增长超过 45%,盈利更是翻倍以上,创下历史新高。

Semiconductor Products Division Worldwide industry sales of semiconductors totalled about $4,635 billion, or an increase of 37 per cent over 1972. Motorola's worldwide sales were up more than 45 per cent over the previous year, according to Thomas J. Connors, vice president and general manager, while earnings more than doubled to an all-time high.

摩托罗拉的高频射频模块能够将多个固态元件放置在一个单一表面,以满足不断扩大的有线电视市场需求。

Motorola's high-frequency RF module permits a number of solid-state components to be placed on a single surface to serve the expanding CATV market. 8

1974 年全球半导体行业的前景如何?

我们目前预计,1974 年全球行业销售额将再增长 10%,达到 5.087 亿美元。预计 1974 年全球消费的增长分解为:美国增长 14%,欧洲增长 10%,日本增长 8%,世界其他市场增长 17%。

鉴于行业增速放缓,你认为你的部门在 1974 年会表现如何?

虽然 1973 年的增长极为令人欣慰,但我们不能指望这种增速能持续不减。我们的人员和设备,已经在远超已知产能极限的状态下运转,根本无法永远保持这个速度。考虑到 1974 年全球半导体预计增长率约为 10%,我们预计将继续保持近期优于行业的表现,因此今年我们的销售额应增长超过 15%。我们预计这一增速将在 1975 年进一步加快,并且我们正为未来十年内强劲、盈利的增长做规划。乐观的原因在于,我们所有产品的新市场和新应用,加上固态技术对现有市场渗透的不断加深,正迅速将半导体变成一种无处不在的工业商品。

这些数据的重要性,不在于 1973-75 年期间检测到的细微变化,而在于所有终端用户市场都在同步增长。这种模式应有助于行业避免六十年代因当时占主导地位的计算机和政府市场的周期性轻易左右半导体行业命运而导致的剧烈波动。如今这个已大为成熟的固态行业,那种突兀的峰谷起伏已不太可能出现。当今的需求来自种类繁多的用户,而且应用领域的激增在可预见的未来应会大幅增加。

What is the worldwide outlook for In light of this slower industry growth The importance of this data lies not in the semiconductors in 1974? rate, how do you think your division minimal shifts detected over the 1973-75 will perform in 1974? period, but rather in the fact that all end- We currently expect an additional 10 per While 1973's increases were extremely user markets continue their simultaneous cent increase in 1974 in worldwide gratifying, we can't expect such a growth growth. This pattern should help the industry sales to $5,087 billion. The rate to continue unabated. Our people industry avoid the sharp fluctuations expected growth in worldwide and our equipment, already operating well caused in the sixties when the cyclically consumption for 1974 breaks down into a over known capacity limits, simply cannot of the then-dominant computer and 14 per cent increase in the U.S., 10 per run at this rate indefinitely. In light of the government markets easily swung the cent for Europe, 8 per cent in Japan and anticipated worldwide semiconductor fortunes of the semiconductor industry. 17 per cent for the rest of the world's growth rate of about 10 per cent in 1974, Such abrupt peaks and valleys have little markets. we expect to continue our recent better- prospect in the now vastly more mature than-industry performance, and therefore, solid-state industry. Today's demand our sales should grow by more than 15 comes from a wide variety of users, and per cent this year. We expect this rate to proliferation of applications should increase in 1975, and we're planning on increase dramatically through the strong and profitable growth for the foreseeable future. balance of the decade. The reason for this optimism is that new markets and new applications for all of our products, coupled with the increasing solid-state penetration of the existing markets, is rapidly turning semiconductors into an all-pervasive, industrial commodity.

半导体行业基本依赖于市场各个终端用户领域的前景。这些领域表现如何,近期展望又如何?根据已估算出的相关数据,美国工厂销售额给出了 1973 年和 1975 年各主要行业细分领域的对比情况:

领域1973 年(%)1975 年(%)
消费电子22.622.1
计算机28.326.9
工业27.629.5
政府21.521.5
总计100.0%100.0%

仅凭摩托罗拉微处理器系列中的五个封装,客户就能构建一个子系统,而使用标准集成电路则至少需要 250 个封装。位于德克萨斯州奥斯汀的一座大型 MOS 生产设施的初期厂房建设预计于 1974 年年中完成。

The semiconductor industry is basically dependent on the prospects of each of the end-user segments of the market. How have these segments performed and what is the near term outlook? U.S. factory sales, for which pertinent data has been estimated, give us the following comparison for each of the major industry segments, 1973 and 1975: 1973 (%) 1975 (%) Consumer 22.6 22.1 Computer 28.3 26.9 Industrial 27.6 29.5 Government 21.5 21.5 100.0% 100.0% With just five Motorola packages in the microprocessor family, a customer can build Completion of initial buildings a subsystem that would require at least 250 of a major MOS production facility in packages with standard integrated circuits. Austin, Texas is expected in mid-1974

为满足全球加速增长的半导体需求,贵公司是否扩大了生产能力?

1973 年,我们启用了三座新工厂:位于苏格兰东基尔布莱德的 MOS 工厂、波多黎各维加巴哈的晶圆加工厂,以及我们在墨西哥瓜达拉哈拉的分离器件工厂的第二模块,使该工厂规模扩大了一倍以上。此外,通过将部分厂内支持业务迁至租赁场所,我们在凤凰城有效增加了超过 10 万平方英尺的生产车间面积。同时,还有两座工厂破土动工:位于得克萨斯州奥斯汀的大型 MOS 生产基地,以及马来西亚吉隆坡的组装厂。另外,年中我们获得了日本政府的必要批准,与阿尔卑斯电气公司成立合资企业,在日本市场制造和销售半导体。尽管采取了这些举措(主要是在为 1970-72 年期间被推迟的产能扩张补课),但可能要到 1975 年初,我们才能有足够的产能上线,开始朝着更正常的人员、设备和订单调度模式恢复。

在全球半导体需求中,似乎出现了向美国以外市场转移的趋势。摩托罗拉是否参与了这一国际增长?

五年前,美国半导体消费量占世界总消费量的 52%。如今,美国消费量已降至全球总量的 42% 左右,我们相信这一比例将进一步缩小——到 1978 年将低于 39%。在过去五年中,我们采取了积极的步伐以跟上国际市场的增长率。我们打算通过全球生产与营销网络,不仅与非美国市场一同增长,而且继续在这些市场中占据越来越大的份额。

主要半导体器件类别的需求相对构成趋势如何?

尽管我们在分离器件领域的美元销售额和单位销量都大幅增长,但由于较新的集成电路技术不断扩张,它们在整体市场中的占比有所下降。1968 年,分离器件的美元销售额占行业总需求的 76%。如今,我们估计它们已降至行业产品构成的 60%。到 1978 年,我们相信分离器件将约占 44%,集成电路占据剩余的 56%——其中双极型占 36%,MOS 器件占 20%。

摩托罗拉在分离器件产品线上是否继续保持领先地位?

与许多预测相反,分离器件市场在 1973 年以创纪录的速度增长,主要是因为分离产品被集成电路替代的脆弱性低于预期。为巩固摩托罗拉在分离产品领域的全球领先地位,1973 年推出了 130 种新产品。这些新产品,连同成本削减计划和产能扩张,共同促成了创纪录的销售额、利润和积压订单,进一步巩固了我们在分离器件领域的领先地位。

Have there been increases in your There appears to be a shift to non-U.S. Has Motorola continued its leadership production capacity to meet this markets in the worldwide demand position in the discrete device product accelerated worldwide semiconductor for semiconductors. Is Motorola line? demand? participating in this international Contrary to many forecasts, the discrete growth? In 1973 we dedicated three new facilities: market grew at a record rate during 1973, an MOS plant in East Kilbride, Scotland; Five years ago, U.S. consumption of primarily because of the lower-than- a wafer processing plant in Vega Baja, semiconductors was 52 per cent of world expected vulnerability of discrete products Puerto Rico; and the second module of consumption. Today, U.S. consumption to replacement by integrated circuits. our discrete product plant in Guadalajara, has dropped to about 42 per cent of the To extend Motorola's worldwide Mexico, more than doubling the size of world total, and we believe it will shrink leadership in the discrete product area, that facility. We also effectively added over further—to less than 39 per cent—by 130 new products were introduced in 1973. 100,000 square feet of production floor 1978. During the past five years we have These new products, together with cost space in Phoenix by transferring some taken aggressive strides to keep up with reduction programs and capacity in-plant support operations to leased the international market's growth rate. We expansion, all contributed to record sales, quarters. In addition, ground was broken intend, through our global network of profits and backlogs, further strengthening for two additional plants: a major MOS production and marketing facilities, to not our leadership position in discrete devices. production operation in Austin, Texas, and only grow along with non-U.S. markets but an assembly plant in Kuala Lumpur, to continue capturing an increasingly Malaysia. Further, in mid-year we received larger share of those markets. the necessary government approval for a joint venture in Japan, with Alps Electric What is the trend in the relative mix of Co., for the manufacture and marketing of demand for the major semiconductor semiconductors in the Japanese market. device categories? Despite these moves, mostly catch-up for While our dollar sales and unit volumes capacity expansion which was deferred in have both increased quite significantly in the 1970-72 period, it may take until early discrete devices, their overall market 1975 before we have sufficient capacity percentage has declined as the newer on-stream to start back toward more integrated circuit technologies expanded. normal scheduling of people, equipment In 1968, discrete dollar volume accounted and orders. for 76 per cent of industry demand. Today, we estimate they have shrunk to 60 per cent of the industry product mix. By 1978, we believe discretes should command about 44 per cent, and integrated circuits the remaining 56 per cent;—comprised of 36 per cent bipolar and 20 per cent MOS devices.

摩托罗拉的 4096 位 MOS 随机存取存储器(RAM)集成电路,有望成为磁芯用于计算机内存的一种确实经济高效的替代方案。

Motorola's 4,096-bit MOS RAM (Random Access Memory) integrated circuit should Motorola produces red, yellow and green become a truly cost-effective alternative to Light-Emitting Diodes (LEDs)Jor a variety of magnetic cores for computer memory. indicator applications.

在较成熟的二极管产品上,该部门地位有所改善,那其在较新的双极型集成电路方面的近期表现如何?

我们在大规模集成(LSI)方面持续保持高强度的技术开发,我们在双极型 LSI 领域的独家“门阵列”概念,使其如今能够实现比双极型行业以往更高的电路密度。凭借这一技术,可在八分之一英寸见方的芯片上实现 400 门的复杂度。该工艺提供了一种简单的定制互连方法,对于给定应用,所需封装数量至少减少到原来的十分之一。

我们在发射极耦合逻辑(ECL)市场凭借 MECL 10,000 系列取得了越来越大的成功,该系列已成为行业内公认的标准。摩托罗拉在这个重要领域遥遥领先于竞争对手,我们计划通过向产品线增加新器件来进一步扩大这一领先优势。此外,我们目前正在开发下一代 MECL 器件。

在两种较老的数字逻辑产品线——RTL 和 DTL 方面,我们持续获得高销量和良好利润。

在晶体管-晶体管逻辑(TTL)方面,我们在 1973 年增加了销量。由于良品率提高且产品线趋于完整,这项业务目前也已实现盈利。

摩托罗拉拥有半导体行业中最广泛的线性集成电路产品线。我们几乎活跃于每一个消费类和工业类线性市场,并在消费类市场的汽车和电视领域占据领先地位。由于我们能够快速响应设计变更和生产需求,我们在线性市场的份额持续增长。

过去两年里,该部门重点发展了其金属氧化物半导体(MOS)集成电路产品系列。迄今为止的结果是否证实了这一决策的正确性,未来发展前景是否有利?

早期对互补型 MOS(CMOS)和 N 沟道 MOS(NMOS)的投入,使我们具备了卓越的能力来开发这些技术的长期增长潜力。就 CMOS 而言,摩托罗拉在 1972 年初仅有 7 种标准产品。到 1973 年底,已可提供 80 种 CMOS 产品,构成了行业内最广泛的 CMOS 标准产品系列。几款关键 NMOS 存储器(包括一款 4,096 位随机存取存储器)的开发,以及一个全面的微处理器项目,为我们奠定了优异的产品基础。在较新科技领域的销售额迅速攀升,证明了这一决策取得了积极成果。我们相信,MOS 的未来市场(特别是 CMOS 和 NMOS)提供了相当可观的长期潜力。适当的产品和工艺基础已经建立,这表明摩托罗拉处于绝佳位置,能够把握这一长期机遇。

该部门是否认为微处理器市场代表了半导体行业的一个新商机?如果是,摩托罗拉将在多大程度上参与其中?

蓬勃发展的微处理器市场正为行业带来一个根本性的机遇,使人们能够将以往无法实现的重大好处设计到电子系统中。微处理器到底会被采用到什么程度,目前尚不明确,尽管现有迹象表明,这可能是一个极为庞大的市场,其增长速度可能超越当今增长最快的半导体品类。摩托罗拉对微处理器市场做出了重大承诺,我们打算确保获得可观的份额。这一领域的开发已进入高级阶段。

在墨西哥瓜达拉哈拉市的工厂中进行集成电路的引线键合。 在 3 英寸晶圆上加工,为摩托罗拉提供的半导体制造表面积是 2 英寸晶圆的 2.25 倍。

While the division has improved its Motorola produces the broadest line of Does the division feel the position with more mature discrete linear integrated circuits in the microprocessor market represents a products, what has been its recent semiconductor industry. We are active in new business opportunity for the experience with the newer bipolar virtually every consumer and industrial semiconductor industry? If so, to what integrated circuits? linear market, and hold a front position in degree will Motorola participate? the automotive and TV portions of the We are continuing a high rate of technical consumer market. We continue to increase The burgeoning microprocessor market is development in large scale integration our share of the linear market because of presenting the industry with a radical (LSI), and our exclusive "gate array" our ability to respond quickly to design opportunity to engineer into electronic concept in bipolar LSI makes it possible changes and production requirements. systems significant benefits not previously now to achieve higher circuit density than possible. The true extent to which previously available in the bipolar industry. During the past two years the division microprocessors will be adopted is not yet With it, 400-gate complexities can be has emphasized its metal oxide apparent, even though the current picture provided on a one-eighth inch square semiconductor (MOS) integrated circuit indicates a possibly phenomenal market chip. The process offers a simple method product family. Have results to date whose growth rate could eclipse that of for custom interconnection, and at least a confirmed this decision, and is the future today's fastest growing semiconductor 10-to-1 reduction in the number of outlook favorable? categories. Motorola has a major packages required for a given application. commitment to the microprocessor The early commitment to complementary market, and we intend to secure a We have enjoyed increasing success in MOS (CMOS) and N-channel MOS significant share. Development in this area the emitter coupled logic (ECL) market (NMOS) has resulted in our possessing an has reached an advanced stage. with our MECL 10,000 line, which has outstanding capability for exploiting the become an accepted standard in the long range growth potential of these industry. Motorola has a large lead on technologies. In the case of CMOS, competition in this important area, and we Motorola started 1972 with 7 standard plan to increase this lead through the products. At the end of 1973, 80 CMOS addition of new devices to the product products were available in what has line. In addition, we are currently become the largest standard product developing the next generation of MECL range in CMOS in the industry. The devices. development of several key NMOS In two older digital logic lines, RTL and memories, including a 4,096-bit random DTL, we are continuing to enjoy both high access memory, together with a volumes and good profits. comprehensive microprocessor program, has provided an excellent product base. A In transistor-transistor logic (TTL), we rapidly rising sales curve in the newer increased our sales volume in 1973. This technology areas has served to business is also profitable now that we demonstrate positive results. We believe have improved our yield and rounded out that the future market in MOS, in particular the product line. CMOS and NMOS, provides considerable long term potential. The development of a suitable product and process base indicates that Motorola is in an excellent position to exploit this long range Processing on a 3-inch wafer gives Motorola opportunity. 21/4 times as much surface on which to build semiconductors than with processing on a Wire-bonding integrated circuits at the 2-inch wafer. division's facility in Guadalajara, Mexico.

消费品部门

尽管 1973 年摩托罗拉消费品部门从分销商到经销商的彩色电视机销量略高于 1972 年的总量,但该部门的销售增长三年来首次落后于行业增长模式。该部门副总裁兼总经理爱德华·P·里维(Edward P. Reavey)预计,1974 年整个行业和摩托罗拉的彩色电视机销量都将下降。

Consumer Products Division While 1973 distributor-to-dealer unit sales of color TV for Motorola's consumer products division were slightly ahead of the 1972 total, the division's sales growth trailed the industry growth pattern for the first time in three years. Edward P. Reavey, vice president and general manager of the division, anticipates decreased color TV sales for both the industry and Motorola in 1974.

凭借 Quasar“抽屉式”彩电,摩托罗拉成为首批推出固态模块化底盘的美国制造商之一,随后又推出了 Insta-Matic 色彩调谐系统。

With Quasar "Works-in-a-Drawer" color TV, Motorola was one of the first American manufacturers to introduce a solid-state modular chassis, followed by Insta-Matic color tuning. 12

1973 年全行业销售了多少台彩电? 1973 年全行业黑白电视机销量如何? 非美国竞争是否继续对行业表现产生重大影响?

1973 年全行业经销到零售商的彩电销量约为 950 万台,创下行业新纪录。而前一年全行业总销量为 850 万台。虽然彩电销量的长期趋势呈上升态势,但预计 1974 年的整体增长模式会有所放缓,全年总销量将降至约 880 万台。即便如此,这一水平仍将是彩电销售历史上第二高的年份。根据行业预测,增长趋势应在 1975 年恢复。 全行业黑白电视机经销到零售商的美国总销量比前一年下降约 13%,降至约 720 万台,而 1972 年约为 830 万台。 1973 年发生的汇率变动,抵消了过去几年非美国制造商在美国黑白电视机市场中享有的部分售价优势。因此,1973 年非美国品牌黑白电视机的销量有所下降。然而,非美国品牌彩电的销量仍在增长,主要原因是美国本土彩电市场的持续扩张。非美国品牌的进口彩电在美国市场日益增长的便携式领域通常具有很强的竞争力,但它们尚未在整体彩电市场中占据显著份额。

这与其他各公司的业绩相比如何? 你们部门在黑白电视机销售上是否也落后于行业? 消费者偏好是否正在从台式机转向便携式彩电?

三年来我们首次落后于行业增长率,尽管我们的彩电销量略高于 1972 年。我们 Quasar 彩电销量的趋平,部分原因在于建议零售价高于市场上许多竞争品牌。我们在 1972 年底根据价格指导方针提高了某些彩电机型的价格,但行业并未普遍跟进我们的举措。此外,我们 1973 年的广告预算相比前一年有所削减,这可能拖累了我们通过 Quasar 彩电项目所积累的发展势头。 没有,我们在黑白电视机销量上实际上跑赢了行业。我们的经销到零售商销量比 1972 年增长了约 20%。 是的,确实如此。这是一个始于三四年前的渐进性转变,但越来越多的顾客正在放弃大屏幕台式机型,转而购买较小的便携式和桌面型号。这一明确的趋势正在对平均售价和利润率产生不利影响。它对摩托罗拉的业绩影响尤其严重,因为我们传统上在行业大屏幕和台式彩电销售中占有相对较大的份额。

你们部门 1973 年盈利了吗?

没有。由于销量未达预期,我们运营各环节成本急剧上升,以及持续转向利润较低的便携式、小屏幕彩电和黑白电视机,我们当年录得了亏损。

How many color TV receivers were sold How were 1973 industry sales for Does non-U.S. competition continue to by the industry in 1973? black-and-white television sets? have a significant impact on the industry's performance? Distributor-to-dealer unit sales in the U.S. Total industry distributor-to-dealer unit totalled about 9.5 million in 1973, sales in the U.S. for black-and-white The changes in currency exchange rates establishing a new industry record. This television sets declined by some 13 per that took place in 1973 overcame some of compared with total industry unit sales in cent from the previous year's level, the selling price advantage enjoyed by the U.S. of 8.5 million the previous year. dipping to about 7.2 million units, non-U.S. manufacturers in the black-and- While the industry's long-term trend in compared with about 8.3 million units in white TV marketplace in the U.S. over the color TV unit sales has been up, the 1972. past several years. Consequently, non- general growth pattern is expected to be U.S. label black-and-white TV sales were down somewhat in 1974, with total industry Did your division also trail the industry down somewhat in 1973. Sales of non- unit sales easing off to approximately in black-and-white set sales? U.S. label color receivers, however, 8.8 million units. Even so, such a rate continue to increase, primarily because would represent the second highest No, we actually out-performed the industry of the continued growth of the color TV industry volume in color TV sales in in black-and-white unit sales. We market in this country. Non-U.S. label history. The growth pattern should resume achieved a distributor-to-dealer unit sales import brands have generally been very in 1975, according to industry estimates. increase of some 20 per cent over 1972. competitive in the growing portable sector of the U.S. market, but they have not yet How does that compare with Motorola's Did your division earn a profit in 1973? achieved a substantial percentage of the results? No, it did not. Because of our less-than- total color TV market. anticipated volume, because of drastically We trailed the industry growth rate for the increasing costs in many parts of our Is the consumer preference shift from first time in three years, although our operation, and because of the continued console to portable color receivers color TV unit sales were slightly ahead of shift to lower margin portable and small continuing? 1972. The leveling off of our Quasar color screen color as well as black-and-white TV sales was partially due to suggested Yes, it is. It's a gradual shift that began TV receivers, we recorded a loss for the list prices that were somewhat higher than three orfour years ago, but more and more year. many competitive brands in the customers are turning away from big marketplace. We had increased prices on screen console sets in favor of smaller certain color models late in 1972, within portable and table models. This definite the price guidelines, but our move was trend is adversely impacting both average not generally followed by the industry. unit selling prices and profit margins. It is also having a particularly severe Also, our advertising budget in 1973 was effect on Motorola's performance because reduced from the previous year, and we have traditionally enjoyed a relatively probably contributed to the slow-down of larger share of the industry's large screen the momentum we had built up with the and console color TV sales. Quasar color TV program.

在部门的加拿大工厂进行的中期彩电测试中,数据从一台中央计算机传输到这台摩托罗拉显示监视器,操作员通过键盘控制器输入回复。

As data is transmitted from a centralized computer to this Motorola display monitor, the Intermediate color TV testing in the division's operator punches out a reply on the keyboard Canada facility. controller.

该部门在年内是否经历过关键材料短缺?

是的,我们遇到了。实际上,1973 年出现的一个重大且严峻的成本因素,就集中在供应日益紧缺的材料和零部件的价格急剧上涨上。

1972 年底,塑料出现了非常严重的短缺。1973 年上半年,木材及木制品、钢铁及钢制品、电线所用的高等级铝和铜也相继出现类似短缺。

该部门面临的美国境内典型价格上涨包括:木质固体材料上涨 30%,基础铜上涨 47%。聚苯乙烯原料价格上涨约 16%,牛皮纸上涨约 13%。同样的材料,如果在国外采购,涨幅更为剧烈。

该部门的采购部门与供应商之间进行了周密的规划,并在许多情况下安排了后备货源,因此,只要我们供应商能获得足够的燃料来维持自身工厂运营,1974 年的物料供应应该能得到充分保障。

就部门工厂的燃料需求而言,去年秋初我们便实施了一项集中的节能计划,并且在认为必要的地方,正在获取二次燃料供应。

消费品部门未来在新产品拓展方面的前景如何?

我们未来的目标是进入新的业务领域。基于这一目标,并为了优化资源配置,我们在 1973 年对部门进行了重组。

我们为彩电、黑白电视、显示器及国际业务分别创建了独立的运营组织。现在,每项业务都是一个利润中心,各自拥有自己的工程、营销、制造和业务管理资源。

此外,我们还设立了五个跨整个部门的主要支持职能部门,包括制造、物料、服务与分支机构、业务管理以及技术。

技术部是我们部门新成立的一个单位,主要负责战略规划、高级工程、高级产品开发和新兴业务拓展。我们期望从该部门能涌现出既有产品线的新延伸,以及全新的业务类型。我们希望在 1974 年至少进入一个这样的新业务领域。

顺便提一下,显示产品就是既有产品线成功延伸的一个好例子。成立这个部门的战略,是将为电视产品开发的固态技术,拓展应用到计算机外围设备、闭路电视系统和新兴的电子游戏市场等新领域。这项业务表现出色,1973 年的销售额和销量都显著增长。

Has the division experienced any Careful planning between the division's The department of technology represents shortages of key materials during purchasing department and suppliers, a new unit in our division, and has prime the year? with back-stop sources arranged in many responsibility for strategic planning, instances, should result in adequate advanced engineering, advanced product Yes, we have. In fact, a major and severe material support for 1974, contingent upon development and new business cost factor that emerged in 1973 centers our suppliers receiving sufficient fuel to development. From this group, we expect around steep price rises for materials and operate their own plants. new extensions of existing products as components that were in increasingly short supply. well as the emergence of new types of In terms of fuel requirements of the business for the division. It is our hope to A very critical shortage developed in division's plants, a concentrated program enter at least one such new business in plastics near the end of 1972. During the of energy conservation was enacted early 1974. first half of 1973, similar shortages arose last Fall, and secondary fuel supplies are in wood and wood products, steel and being obtained where considered Incidentally, display products are a good steel products, high grade aluminum and necessary. example of a new extension of an existing copper used in wire. product line. The strategy behind the What is the outlook for future formation of this group was to extend the Typical price increases in the U.S. which expansion into new products by the solid-state technology, developed for TV confronted the division included 30 per consumer products division? products, into new uses in computer cent for wood solids and 47 per cent for peripheral equipment, closed-circuit TV base copper. Raw polystyrene prices were It is our objective to enter new businesses systems and the new electronic games increased about 16 per cent and kraft in the future. With that mind, and to market. This business has done very well, paper was higher by about 13 per cent. optimize the concentration of our with dollar and unit sales showing a Prices for these same materials, when resources, we restructured the division marked increase during 1973. purchased abroad, were up even more during 1973. drastically. Separate operations organizations were created for color TV, black-and-white TV, display and international. Each of these businesses is now a profit center and each has its own engineering, marketing, manufacturing and business management resources. Additionally, five major support functions were established with responsibility across the entire division. These include manufacturing, materials, services and branches, business management and technology.

CPD 台湾工厂中的子装配作业 摩托罗拉黑白电视*目前在

以冲动消费品的形式销售。

Subassembly operations in CPD's Taiwan Motorola black-and-white TV*s currently being facility. merchandised as an impulse item.

汽车产品事业部

1970 年以来,汽车产品事业部的销售额增长了 3 倍,其中包括从 1971 年起将 Autovox 子公司 100% 纳入。根据副总裁兼总经理奥斯卡·P·库西斯托的说法,1973 年的销售额创下了新纪录。未来展望是持续增长与多元化。

Automotive Products Division Since 1970, sales of the automotive products division have tripled, including since 1971,100 per cent of the Autovox subsidiary. Sales for 1973, according to Oscar P. Kusisto, vice president and general manager, established a new record. The future outlook is for continued growth and diversification.

随着小型车潮流不断推进,APD 公司为美国汽车公司 1974 年款的 Gremlins 和 Hornets 车型,提供原厂安装的 AM/FM 立体声收音机。

Moving with the trend to smaller cars, APD provides factory-installed AM/FM stereo radios to American Motors for 1974 Gremlins and Hornets.

您所在的部门在 1973 年是否也创下了盈利纪录?是的,我们的盈利按绝对金额计算创下了纪录,但利润率低于预期。这主要是由于汇率变动、导致生产中断和效率低下的原材料供应问题、美国供应商提价、新产品上市成本以及产能限制等因素造成的。

您对 1974 年美国汽车业的前景有何看法?主要由于能源危机,我们对汽车业的前景持谨慎且看好的态度。许多人预计行业销量将下降 10% 到 15%。另一个重要因素是产品结构的变化,今年大约 50% 的需求可能来自紧凑型和超紧凑型车型。

您预计您的部门在这种环境下表现如何?尽管行业有这些趋势,我们仍预期 1974 年销售额和利润率都将增长。一个主要原因是,小型车趋势并未减少对高价选装配置的需求,比如带 AM/FM 立体声收音机和 8 轨磁带播放器的娱乐中心。相反,我们对高端电子娱乐系统的需求——我们向四大汽车制造商中的三家大量供应——应该会在未来继续增长。

该部门销售额中,来自国际市场的比例是多少?我们的国际销售额,包括出口以及在美国以外生产并供应给非美国汽车制造商的产品,约占 1973 年总销售额的 25%。我们预计未来国际业务将继续快速扩张。

我们在加拿大、英国和意大利设有制造子公司。我们在加拿大的销售额和利润在 1973 年实现了健康增长。我们的英国子公司当年实现了创纪录的销售额和利润,除非英国经济持续出现严重问题,否则 1974 年的前景将是持续进步。我们在意大利的控股子公司 Autovox 在 1973 年销售额增长并实现盈利,我们也预计,如果欧洲的能源问题有所缓解,1974 年将进一步改善。

我们在日本的 50/50 合资公司 Alps-Motorola 在 1973 年销售额大幅增长,并预计 1974 年也会有类似的增量增长。然而,该项业务的利润同比略有下降,主要是因为日本成本大幅上涨。我们预计 1974 年利润率将有所改善。

此外,我们在 1973 年与许多日本 8 轨和车载收音机制造商签署了许可协议,这将在 1974 年及以后为我们带来额外的专利使用费收入。

1973 年,您的部门获得了哪些主要合同?我们获得了几项主要合同,有些甚至延续到 1974 车型年之后,这为我们对 1974 年销售前景持乐观态度提供了基础。例如,我们与福特签订了一份为期三年、价值数百万美元的合同,为选定的 1974、1975 和 1976 车型供应娱乐中心和 FM 收音机。我们也是克莱斯勒 1974 车型娱乐产品的唯一外部供应商,同时也是美国汽车公司娱乐产品和交流发电机的主要供应商。我们还从福特获得了一份为期三年的电子点火模块合同,预计每年将带来数百万美元的销售额。

对于 1974 车型,为福特汽车公司提供的 1974 款部分车型选装的 摩托罗拉 产娱乐中心,包括紧凑型、仪表板安装的 AM、FM、FM 立体声收音机和 8 轨立体声磁带播放器。许多人也期待进口车的销售表现良好,我们预计这将成为 1974 年业务的重要组成部分。例如,我们的部门为在北美销售的大众汽车供应娱乐产品和交流发电机,而我们在意大利的子公司是菲亚特的主要娱乐产品供应商。

摩托罗拉目前正在市场测试一种新型电子电池测试仪,其容量高达 1000 安培。

Did your division also set an earnings Another reason is that each new vehicle, What percentage of the division's sales record in 1973? whether large or small, requires an are derived from the international alternator charging system and an ignition marketplace? Yes, our earnings set a record in absolute system, both of which we also supply to dollars, but our margins were less than Our international sales, which include certain auto manufacturers. expected. This was due to changes in both exports and the sale of products currency rates, material supply problems Sales of imported cars are also faring well, manufactured outside the U.S. and which caused lost production and and we expect this to represent an provided to non-U.S. auto manufacturers, inefficiencies, price increases from U.S. important segment of our 1974 business. accounted for about 25 per cent of our suppliers, new product introduction costs For example, our division supplies total sales in 1973. We expect our and production capacity limitations. entertainment products and alternators for international activity to continue to expand Volkswagens sold in North America, and rapidly in the future. What is the outlook for the U.S. our subsidiary in Italy is a major supplier of We now have manufacturing subsidiaries automotive industry in 1974? entertainment products to Fiat. in Canada, the United Kingdom and Italy. Primarily because of the energy crisis, our Our sales and profits in Canada recorded What major contracts did your division a healthy growth in 1973. Our subsidiary outlook for the automotive industry is receive in 1973? mixed and cautious. Many people are in the U.K. achieved record sales and expecting a 10 to 15 per cent industry We received several major contracts earnings for the year, and barring decrease in unit sales. Another important which, in some cases, reach beyond the continued severe problems in the British consideration is the shift in product mix, 1974 model year, and provide one basis economy, the outlook for 1974 is for with perhaps 50 per cent of the demand for our optimistic sales outlook for 1974. continued progress. Autovox, our majority- this year for compact and sub-compact These include, for example, a three-year, owned subsidiary in Italy, increased sales models. multimillion dollar contract to supply and showed a profit in 1973, and we also entertainment centers and FM radios to expect further improvements in 1974, How do you expect your division to Ford for selected 1974, 1975 and 1976 provided the energy problem eases in models. We are also the sole outside Europe. perform in this environment? supplier of entertainment products for Despite these industry trends, we're Chrysler's 1974 models, and the principal Alps-Motorola, our 50/50 joint venture looking for both increased sales and supplier of entertainment products and company in Japan, greatly increased sales improved margins in 1974. One of the alternators to American Motors. We in 1973 and anticipates a similar major reasons is that the trend to smaller received a three-year contract from Ford incremental increase in 1974. Profits for cars has not diminished the demand for for electronic ignition modules, which we this activity, however, were down slightly higher priced options such as expect to account for several million from a year ago, primarily because of the entertainment centers with AM/FM stereo dollars of annual sales. dramatic increase in costs being radios and 8-track tape players. If experienced in Japan. We expect margins anything, the demand for sophisticated to improve in 1974. electronic entertainment systems—which we provide in large volume to three of the Also, we signed licensing agreements top four automotive manufacturers— with many Japanese 8-track and car radio should continue to grow in the future. manufacturers in 1973, which will bring us additional royalty revenue in 1974 and beyond. Motorola-produced entertainment centers supplied to Ford Motor Company for selected 1974 models include AM, FM, FM stereo radios Motorola is presently market-testing a new and 8-track stereo tape players in compact, generation electronic battery taster with a instrument panel mounted units. capacity up to 1,000 amperes.

你们目前正在扩大生产能力吗?

是的,我们目前正在美国内外大力投资,以增加生产能力。1973 年我们在娱乐产品上遇到的严重问题之一,就是我们的销售额受到了生产能力的限制。当我们位于得克萨斯州塞金市、占地 17.5 万平方英尺的汽车收音机和磁带播放机工厂于 1974 年投产时,这个问题将得到一定缓解。

此外,我们正在法国昂热建造一座同样占地 17.5 万平方英尺的工厂,该工厂将于 1974 年完工。这座工厂将为欧洲汽车制造商提供电压调节器、交流发电机和电子点火系统。

该部门正在探索汽车领域的新产品吗?

是的,我们确实在探索。也许有一天,电子设备可能占到一辆汽车制造成本的 20%。这应该会为我们带来许多新的产品机遇。电子点火、燃油喷射、防抱死系统、交流发电机、电压调节器、数字时钟以及各种仪表和传感器,都是现在或未来的可能方向。我们目前正在这些领域投入大量时间、人才和资金进行研究和开发。

这个计算机化仪表盘/显示器的模型,是为了研究取代现有卡车仪表盘的可行性而制造的。该装置可监测 22 个运行功能,例如里程、机油压力和变速箱油温。

顺便提一下,在我们现有的产品系列中也有很多创新机会,我们对此给予了同等的关注。例如,我们认为 4 声道分离式汽车收音机和磁带播放机即将面世。虽然一些分离式 4 声道磁带播放机已经上市,但 4 声道收音机要等到 FCC 批准更改现有的 FM 广播标准以允许 4 声道分离式传输后才会出现。不过,我们现在正在进行必要的开发和设计工作,以便在 FCC 确实批准 4 声道分离式广播标准时,该部门能够占据有利的技术地位。

在我们的汽车仪表业务领域,我们正在市场测试一种新一代的 12 伏电池测试仪,容量高达 1000 安培。我们还计划通过诸如电子车速表和传感器转速表等产品来加速该业务的增长。

该部门是否受到美国汽车制造商垂直整合的不利影响?

不,我不这么认为。尽管我们的一些客户在持续地自行生产更多他们所需的产品,尤其是娱乐产品,但我们目前是、并且打算继续成为汽车行业的主要供应商。我们持续获得的主要合同就是这一事实的证明。更重要的是,我们相信主要汽车制造商都认识到维持外部供应商的必要性和可取性,至少对于像我们这样的产品而言,因为我们的技术和市场都处于动态和快速变化的状态。

除了汽车收音机和磁带播放机,该部门还有哪些其他产品?

除娱乐产品外,我们产量最大的两个产品是交流发电机充电系统和电子点火系统。这两个产品目前约占该部门总销售额的 20%。福特、大众和美国汽车公司是我们这些发动机舱产品的最大客户,但这些产品也广泛通过售后市场销售给商业车队运营商和其他较小的原始设备制造商(OEM)客户。如前所述,汽车仪表是我们最新也是规模最小的产品家族。

这里或许还应指出,娱乐产品中越来越多的部分销售给了非汽车行业的 OEM 客户。例如,我们向许多主要的家庭娱乐设备制造商提供自有品牌的磁带播放机,包括 8 轨和 4 声道版本。自有品牌的销售额每年都在稳步增长。

摩托罗拉品牌的售后市场汽车娱乐产品的销售也在稳步增长。我们正在大力扩展这项业务,并已进入新的市场,例如对主要零售客户的直接销售、休闲车市场和船舶市场。摩托罗拉品牌娱乐产品的销售额在 1972 年至 1973 年间翻了一番。

位于法国昂热的一家新工厂将于 1974 年投入运营,并将为欧洲汽车制造商生产交流发电机和电子电压调节器。

Are you currently increasing your Incidentally, there are also many as ours, where the technologies and production capacity? opportunities for innovation in our markets are in a dynamic and fast moving existing product lines, and we're paying state. Yes, we're currently making major equal attention to them. We believe, for investments in additional production Aside from auto radios and tape players, instance, that 4-channel discrete car capacity both inside and outside the U.S. what are the division's other products? radios and tape players are on the horizon. One of our serious problems with Although some discrete 4-channel tape Our two largest volume products, other entertainment products in 1973 was the players are already on the market, than entertainment products, are alternator fact that our sales were limited by our 4-channel radios will not appear until the charging systems and electronic ignition production capacity. This problem will be FCC approves changes in existing FM systems. These two products currently somewhat alleviated when our new broadcast standards to permit discrete represent about 20 per cent of the 175,000 square foot car radio and tape 4-channel transmission. However, we are division's total sales. Ford, Volkswagen player plant in Seguin, Texas comes now proceeding with the development and and American Motors are our largest on-stream in 1974. design work necessary to put the division customers for these underhood products, In addition, we're building a plant in in a favorable technical position when the but they are also sold extensively in the Angers, France, also 175,000 square feet, FCC does approve 4-channel discrete aftermarket to commercial fleet operators which will be completed in 1974. This broadcast standards. and to other smaller OEM customers. facility will provide voltage regulators, Automotive instruments, as noted earlier, In the automotive instrument segment of alternators and electronic ignition systems is our newest and smallest family of our business, we are market-testing a new for European auto manufacturers. products. generation 12-volt battery tester with a capacity up to 1,000 amperes. We also It might also be indicated here that a Is the division exploring any new plan to accelerate the growth of this growing portion of entertainment products products in the automotive field? is sold to non-automotive OEM customers. business through such products as Yes, we certainty are. The day may come electronic speedometers and sensor For example, we supply private label tape when electronics could account for 20 per tachometers. decks to many major home entertainment cent of the manufactured cost of an manufacturers, in both 8-track and automobile. This should provide us many Is the division being adversely affected 4-channel versions. Private label sales are new product opportunities. Electronic by vertical integration by U.S. car steadily increasing each year. ignition, fuel injection, anti-skid systems, manufacturers? Sales of Motorola-branded aftermarket alternators, voltage regulators, digital No, I don't believe so. Although there is automotive entertainment products are clocks and a variety of instruments and continuous movement by some of our also increasing steadily. We are greatly sensors all represent present or future customers to produce more of their own expanding this activity and have entered possibilities. We are currently devoting a requirements, especially entertainment new markets, such as direct sales to major lot of time, talent and money to research products, we are and intend to continue retail accounts, the recreational vehicle and development programs in several of being a major supplier to the automotive market and the marine market. Motorola- of these areas. industry. The major contracts we continue branded entertainment products sales to receive are a testimony to that fact. doubled between 1972 and 1973. More importantly, we believe that the major auto manufacturers recognize the This model of a computerized instrument necessity and desirability of maintaining panel/display was built to study the feasibility outside sources, at least for products such of replacing current truck instrument panels. A new facility in Angers, France will be The unit monitors 22 operating functions such operational in 1974 and will produce as mileage, oil pressure and transmission oil alternators and electronic voltage regulators for temperature. European automakers.

国防电子事业部

尽管过去几年整个军事和航天电子市场并未增长,但摩托罗拉位于亚利桑那州斯科茨代尔的国防电子事业部,却持续提升了销售额和盈利表现。1973 年,该部门实现了创纪录的销售额和利润金额。据副总裁兼总经理拉尔夫·W·埃斯纳(Ralph W. Eisner)表示,该部门对稳健、持续的增长前景依然保持乐观。

Government Electronics Division While the total military and space electronics market has not grown over the past several years, Motorola's government electronics division in Scottsdale, Arizona has been able to consistently improve its sales and earnings performance. In 1973, the division attained record sales and dollar earnings. According to Ralph W. Eisner, vice president and general manager, the division continues to look forward to sound, stable growth.

该部门不仅去年、而且过去几年表现优异,您将之归功于什么?当然,没有任何一个单一原因能解释一家公司在其特定领域的领先地位。就我们而言,我认为主要有三个原因:第一是组织架构,第二是专注,第三是我所说的“自我设限”。

To what do you attribute the division's successful performance, not only last year, but over the past several years? There is, of course, no single reason why any company leads in its particular field of endeavor. In our case, I think there are three primary reasons. The first is organization, the second is concentration, and the third is what I call "self-imposed limitation."

你们的部门是如何组织的,

为什么这是关键因素?

我们分为三个独立的业务部门:雷达、通信和战术电子。每个部门的规模都足够小,其主管能够直接参与每个项目的问题、进展和结果。此外,每个业务部门的主管都有自己的高级经理,分别负责市场营销、项目管理和工程。这使我们能够像小公司一样,为客户提供快速响应、深入了解和专注于个性化需求的服务。同时,我们也具备大公司才有的稳定性、融资能力、技术的深度与广度、设施和财务资源。

How is your division organized, and why is that a key factor? We're organized into three separate operations: radar, communications and tactical electronics. Each of these is small enough that its director can be directly involved with the problems, progress and results of every program. Also, the director of each operation has his own senior managers in charge of marketing, program management and engineering, respectively. This allows us to provide our customers the quick reaction, understanding and dedication to individual needs offered by small companies. At the same time we offer the stability, financing, depth and breadth of technology, facilities and financial resources of a large corporation.

“集中”如何影响你们业务部门的表现?

我们将精力集中在那些高技术对开发或生产至关重要的领域。我们干脆选择不与那些设施简陋、人员培训不足、或者几乎不提供任何工程资源的组织竞争。我们确实选择与每一个业务领域中大约五六家顶尖公司竞争,这些公司是唯一有能力满足复杂系统或先进设备要求的对手。

How does "concentration" affect your division's performance? We concentrate our efforts in areas where high technology is critical for development or production. We simply choose not to compete with organizations having only minimal facilities, poorly trained people, or which provide practically no engineering resources. We do choose to compete with the half a dozen or so top companies in each of our various business areas which are the only ones capable of meeting the requirements of a sophisticated system or advanced equipment.

海军合同下,用于同时指挥控制多架无人机的三军系统正在持续交付。

Deliveries of tri-service systems for simultaneous command and control of multiple drones continue under Navy contract. 18

你所说的“自我设限”是什么意思?

该部门是同时承接研发合同和生产合同吗?如果是,各自占比多少?

我指的是,我们不会将超过 20% 的产能投入到任何一个单一项目上。我们也不会将超过 50% 的产能投入到任何一个主要客户——陆军、海军、空军或国家航空航天局(NASA)身上。

这些限制的目的是什么?

事实已经证明,它们在两个方面很有价值。首先,通过避免单一的超大型项目,我们可以最大限度地降低政府终止某个项目时出现大规模就业波动的可能性。其次,我们迫使客户多元化,这反过来又提供了广泛的技术基础。我们也避免了对任何一个政府机构的严重依赖。

您觉得这些限制会制约增长吗?

这些限制并不会制约健康的增长。每当我们接近某个上限时,我们都能成功地在新领域或其他客户那里增加新业务,以使部门保持在既定的平衡范围内。实现这一目标的主要工具是战略规划、对研发的谨慎引导以及营销工作的集中化。

你们在研发和生产合同方面都有涉及吗?

是的。我们的业务包括研发和生产。人们常常过于关注我们先进的军事和航天研发活动,以至于容易忽略一个事实:我们约 60% 的销售额来自制造业务。我们的制造业务,和我们的工程业务一样,涉及高技术和极其多样化的产品。这是一个自然的延伸,因为我们的制造几乎完全致力于我们之前开发出来的产品。

您能举一些制造项目的例子吗?

我们的制造项目范围很广,从在“超净间”条件下制造十几个装置,到自动化生产数千个单元。我们制造的系统与设备的典型例子包括:航天通信与数据处理设备、计算机交互式显示器、无人机、导弹和航天器的跟踪与控制系统、应答器、超高频空中交通管制系统、目标探测装置、车辆定位系统、电子干扰设备以及卫星终端设备。我们在 1973 年获得的主要合同包括:来自日本宇宙开发事业团的 310 万美元合同,为其科学研究卫星提供先进的航天遥测跟踪与指令电子单元,该设备将在亚利桑那州斯科茨代尔制造并出口到日本;还有一份与空军签订的 1400 万美元的军械设备合同,以及一份与美国海军签订的 1400 万美元的卫星对舰通信系统接收终端合同。

你们的收入中,来自各军种的比例分别是多少?

1973 年,我们大约 10% 的合同来自陆军;30% 来自海军;30% 来自空军;10% 来自 NASA;还有约 20% 来自其他客户。

你们的产品有民用方面的应用吗?

有。我们设备的民用用途越来越多。一个很好的例子是侧视机载雷达(SLAR),我们最初是为军事侦察开发的。这种设备能穿透任何天气或黑暗,“记录”大片地形的雷达地图。现在,它被用于调查洪水灾害、绘制作业航道中的浮冰和冰山移动图、定位地质断层、探测油污以及许多其他用途。此外,我们的专有定位系统也被用于需要精确定位疏浚或石油勘探船只的各种应用中。

政府电子市场的持续增长前景如何?

我们期待持续、稳健的增长。到 1973 年底,该部门的业务积压订单创下了新纪录,比 1972 年的历史最高水平高出 14%。

What do you mean by "self-imposed Does the division engage in both contract from the U.S. Navy for receiving limitation"? development and production contracts terminals for a satellite-to-ship and, if so, to what extent in each? communications system. By that I mean we will not allow more than 20 per cent of our capability to be So much emphasis is often placed on our dedicated to any single program. We will advanced military and space R&D What percentage of your billings comes not allow more than 50 per cent of our from each of the armed services? activities that it is easy to lose sight of the capability to be dedicated to any one of fact that about 60 per cent of our dollar In 1973, about 10 per cent of our contracts our principal customers—the Army, the volume is manufacturing. Our came from the Army; 30 per cent from the Navy, the Air Force or NASA. manufacturing activities, like our Navy; 30 per cent from the Air Force; 10 engineering, involve high technology and per cent from NASA, and about 20 per What's the purpose of such limitations? extremely diversified products. It's a cent from other customers. natural follow-on since our manufacturing They have proven to be valuable in two is almost exclusively devoted to products Are any of your products being used in ways. First, by avoiding single, very large we previously developed. civilian applications? programs we minimize the likelihood of major employment variations in case the Yes, there are an increasing number of government should terminate a single Would you cite some examples of civilian uses of our equipment. A good program. Second, we force customer manufacturing programs? example is the side-looking airborne radar diversity which in turn provides a wide Our manufacturing programs range from (SLAR), which we developed for use in base of technology. We also avoid heavy building a dozen or so devices under military surveillance. This equipment can dependency on any single government "clean room" conditions to the automated see through any weather or darkness agency. production of thousands of units. Typical while "recording" radar maps of a wide of the systems and equipment we build area of terrain. It is now used in surveying Have you found these restrictions are space communications and data flood damage, plotting ice floes and growth-limiting? handling equipment, computer interactive iceberg movements in shipping lanes, These restrictions do not limit sound displays, drone, missile and spacecraft locating geologic faults, detecting oil growth. Each time we have approached an tracking and control systems, slicks and for many other purposes. Also, upper limit we have been successful in transponders, UHF air traffic control our proprietary positioning systems are adding new business in other areas or systems, target detecting devices, vehicle being used in a variety of applications with other customers in order to keep the positioning systems, electronic jammers which require accurate positioning of division within the prescribed balance. and satellite terminal equipment. dredging or oil survey vessels. The primary tools in achieving this are Among the major contract awards we strategic planning, careful channeling of What is the outlook for continued growth received in 1973 was a $3.1 million award research and development and a in the government electronics market? from the National Space Development concentration of marketing effort. Agency of Japan for advanced space We are looking forward to continued telemetry tracking and command sound, stable growth. At the end of 1973, electronic units for scientific research the division had established a new satellites. This equipment will be business backlog record exceeding 1972's manufactured in Scottsdale, Arizona, and all-time high by 14 per cent. exported to Japan. I might also mention our $14 million Air Force contract for ordnance devices, and a $14 million

现成的 Totalscope II 能执行多种 摩托罗拉正在为 NASA/JPL 维京轨道器

计算机交互显示功能……只需插拔插件模块。 1973 年,GED 赢得加拿大贝尔公司数百万美元的 建造该航天器的大部分电子设备,

对流层散射无线电合同。 该航天器计划于 1975 年进入火星轨道。

Off-the-shelf Totalscope II performs a variety Motorola is building a major portion of the of computer-interactive display functions . . . In 1973, GED won a multimillion dollar Bell electronics for the NASA/JPL Viking Orbiter simply by adding or removing plug-in modules. Canada contract for troposcatter radios. spacecraft scheduled to orbit Mars in 1975.

新创业务活动

1972 年 1 月成立时,新创业务活动被赋予的职责是:寻找、鼓励、测试、监督并促进内部自主生成的新业务的发展,同时也要寻找、评估和推荐通过外部收购实现增长的机会。副总裁、前半导体产品部总经理斯蒂芬·L·利维负责此项活动,其业务范围包括菲尼克斯的一个研究实验室。

选择收购候选对象时,你采用什么标准?摩托罗拉是否正在扩大其面向酒店业的产品和服务线?在我们选择收购候选对象时,有几项标准非常重要,主要涉及业务的性质、增长情况、销售额、管理深度、盈利潜力以及市场地位。但总体而言,最重要的两个因素是:该业务应与摩托罗拉作为高科技公司的背景相契合,并且其盈利和增长潜力应与摩托罗拉的整体目标一致。

在新创业务活动下,是否已进行过任何收购?虽然我们的团队在过去一年中审查了大量候选对象,但由于种种原因,我们并未进行任何收购。是的。去年我们向酒店业推出了 Inn-Scan 400 计算机化管理系统。该系统帮助酒店经营者记录房间状态、预订、客房清洁和账单,目前已在全美约 20 家酒店投入使用。

新创业务活动是否已开发出由摩托罗拉员工提出的任何新业务机会?虽然评估了多个想法,并对其中一些进行了深入研究,但到目前为止,只有一项新业务已正式确立,第二项则已进入评估的高级阶段。正式确立的合资企业称为摩托罗拉电视节目公司,已运营近一年。该公司的主要产品线是一套执法培训影片库,面向警察机构以及工业和机构安全组织。迄今为止,该公司已向超过 500 家客户售出了其 20 部影片中的一部或全部。其他几项新业务想法目前正处于不同的发展阶段。此外,去年摩托罗拉电视机及各种通信设备向酒店业的销售额比 1972 年增长约 40%,从而使摩托罗拉成为该市场的主要供应商之一。

Inn-Scan 400 计算机化管理系统只需轻按按钮,即可帮助酒店经营者快速记录房间状态、预订、客房清洁状态和账单。Inn-Scan 除了在酒店业的应用之外,还有其他用途吗?我们的系统设计师目前在医疗保健行业有一个试点项目,另一个项目正处于早期开发阶段。我们最初的软件编程大量基于一种具有通用应用潜力的计算机逻辑,而非仅仅针对单一用途进行狭义定义。酒店业是我们选定的第一个市场,因为我们对这个市场有着深入的了解,但现在我们正在探索其他可以利用类似数据库的领域。

电子计时器项目的现状如何?1973 年期间,电子计时器部门扩展了其能力,以满足市场对电子表和钟表元器件广泛的需求。目前,摩托罗拉是唯一能够为手表制造商提供模拟手表(即带有传统表盘和指针的手表)所需整套电子元器件——CMOS 集成电路、旋转电机和石英晶体——的主要供应商。这三种元器件也可以单独购买。年内具有重要意义的是,摩托罗拉开发出一种先进的数字计时系统——一种能连续显示数字以告知时间的系统。我们认为,随着供应商开始满足已经很高的现有需求,数字系统将对市场产生重大影响。行业预测,这些全固态手表将在 1974 年占全球自由市场总产量的 1%,到 1978 年增长到 12.5%。摩托罗拉是唯一能够为手表制造商提供模拟手表所需整套电子元器件——CMOS 集成电路、旋转电机和石英晶体——的主要供应商。

New Ventures Activity When organized in January 1972, the What criteria do you use in evaluating Is Motorola expanding its line of new ventures activity was charged with acquisition candidates? products and services to the lodging the responsibility to seek out, encourage, industry? There are several criteria that are significant test, monitor and foster the growth of to us in selecting an acquisition candidate, Yes. We introduced the Inn-Scan 400 internally generated new businesses dealing primarily with the nature of the computerized management system for and to also seek out, evaluate and business, growth, sales volume, the lodging industry last year. This system, recommend opportunities for growth management depth, profit potential and which aids hotel operators in recording through external acquisitions. Stephen market position. In general, however, the room status, reservations, housekeeping L. Levy, vice president and former two most significant factors are that the and billing, has already been introduced in business should fit well with Motorola's about 20 hotels in the U.S. general manager of the semiconductor background as a high-technology products division, is in charge of the company, and that the profit and growth In addition, sales of Motorola television activity, which includes a research potential should be consistent with sets and a variety of communications laboratory in Phoenix. Motorola's overall objectives. equipment to the lodging industry increased approximately 40 per cent last year over 1972 and, thus, has established Have any acquisitions yet been made Motorola as one of the major suppliers under the new ventures activity? to this market. Although our group has reviewed a substantial number of candidates over the Are there any other applications for past year, for a variety of reasons we have Inn-Scan beyond those in the lodging not made any acquisitions. industry? Our systems designers currently have one Has the new ventures activity developed pilot program in the health care industry any new business opportunities and another in early development. We generated by Motorola employees? based much of our original software While several ideas have been evaluated, programming on a computer logic that and some of them given in-depth study, would have universal applications, only one new business has been formalized rather than narrowly defined for just one to date, and a second has reached an use. Lodging was the first market selected advanced stage of evaluation. The because of our depth of knowledge in that formalized venture is called Motorola market, but now we are exploring other Teleprograms Inc., and has been areas where similar data bases can operating for nearly a year. This be used. company's main product line is a library of law enforcement training films designed for police agencies, and industrial and institutional security organizations. The company has sold one or all of its 20 film titles to more than 500 customers to date. Several other new business ideas are currently in various stages of development. Motorola is the only major supplier which can With pushbutton ease, the Inn-Scan 400 provide watch manufacturers a complete kit of computerized management system aids hotel What is the present status of the electronic components—CMOS integrated operators to quickly record room status, circuits, rotary motors and quaftz crystals—for reservations, housekeeping status and billing. electronic timepiece program? analog watches. During 1973, the timepiece electronics unit expanded its capability to serve the broad range of market demands for electronic watch and clock componentry. At present, Motorola is the only major supplier which can provide watch manufacturers a complete kit of electronic components—CMOS integrated circuits, rotary motors and quartz crystals—for analog watches (those with conventional faces and hands). The three components can be purchased separately as well. Of significance during the year, Motorola developed an advanced digital timekeeping system—one that gives continuous readout of numbers to tell time. Digital systems, we feel, are going to have a substantial impact on the market as suppliers begin to meet the already high existing demand. Industry projections for these all-solid-state watches call for a modest one per cent of total free world market production in 1974, growing to 12.5 per cent in 1978.

20

20

董事 高管 服务年限

Directors Officers Years of Service

罗伯特·W·高尔文 罗伯特·W·高尔文 董事会主席兼首席执行官 51 33

威廉·J·韦斯 总裁兼首席运营官 47 26

J·保罗·琼斯 本杰明·W·伯恩 副总裁,人力资源 49 2

爱德华·J·哈蒂 主计长 58 22

奥斯卡·P·库西斯托

约翰·T·希基 财务与秘书副总裁 48 26

斯蒂芬·L·利维 唐纳德·R·琼斯 副总裁兼财务长 44 23

J·保罗·琼斯 副总裁兼助理集团执行官 50 22

霍默·L·马尔斯 斯蒂芬·L·利维 副总裁,新业务 52 10

卡尔·E·林德霍姆 副总裁兼公司员工总监 45 7

小亚瑟·C·尼尔森 霍默·L·马尔斯 57 36

副总裁兼集团执行官

亚瑟·L·里斯 文森特·J·劳纳 专利、商标和许可副总裁 46 4

沃尔特·B·斯科特 副总裁兼制造及设施总监 58 28

埃尔默·H·舒尔茨

刘易斯·D·斯宾塞 副总裁兼总法律顾问 57 23

沃尔特·B·斯科特 罗伯特·N·斯威夫特 人力资源助理副总裁 50 22

埃德温·P·范德威肯 通信事业部

财务与审计委员会主席 约翰·F·米切尔 副总裁兼总经理 46 21

约瑟夫·F·米勒 副总裁兼助理总经理 49 22

埃尔默·H·韦弗雷林 马丁·库珀 系统运营副总裁兼总监 45 20

小瑞萨·S·法默 国际运营副总裁兼总监 47 16

威廉·J·韦斯 杰克·杰曼 产品运营副总裁兼总监 47 24

Robert W. Galvin Robert W. Galvin Chairman of the Board and Chief Executive Officer 51 33 William J. Weisz President and Chief Operating Officer 47 26 J. Paul Jones Benjamin W. Borne Vice President, Human Relations 49 2 Edward J. Harty Controller 58 22 Oscar P. Kusisto John T. Hickey Vice President for Finance and Secretary 48 26 Stephen L. Levy Donald R. Jones Vice President and Treasurer 44 23 J. Paul Jones Vice President and Assistant Group Executive 50 22 Homer L. Marrs Stephen L. Levy Vice President, New Ventures 52 10 Carl E. Lindholm Vice President and Director of Corporate Staff 45 7 Arthur C. Nielsen, Jr. Homer L. Marrs 57 36 Vice President and Group Executive Arthur L. Reese Vincent J. Rauner Vice President for Patents, Trademarks and Licensing 46 4 Walter B. Scott Vice President and Director of Manufacturing 58 28 Elmer H. Schulz and Facilities Lewis D. Spencer Vice President and General Counsel 57 23 Walter B. Scott Robert N. Swift Vice President and Assistant Director of Human Relations 50 22 Edwin P. Vanderwicken Communications Division Chairman, Finance and John F. Mitchell Vice President and General Manager 46 21 Audit Committees Joseph F. Miller Vice President and Assistant General Manager 49 22 Elmer H. Wavering Martin Cooper Vice President and Director of Systems Operations 45 20 RhesaS. Farmer, Jr. Vice President and Director of International Operations 47 16 William J. Weisz Jack Germain Vice President and Director of Product Operations 47 24

肯尼思·V·兹维纳 半导体产品事业部

托马斯·J·康纳斯 副总裁兼总经理 44 10

约翰·R·韦尔蒂 副总裁兼助理总经理 51 16

理查德·P·亚伯拉罕 分立器件运营副总裁 44 6

克里斯蒂安·J·古德曼 副总裁兼业务资源总监 53 12

杰克·C·海尼肯 副总裁兼大学关系总监 38 15

帕特里克·D·林奇 副总裁兼美国区总经理 40 14

Kenneth V. Zwiener Semiconductor Products Division Thomas J. Connors Vice President and General Manager 44 10 John R. Welty Vice President and Assistant General Manager 51 16 Richard P. Abraham Vice President for Discrete Products Operations 44 6 Christian J. Goodman Vice President and Director of Business Resources 53 12 Jack C. Haenichen Vice President and Director of University Relations 38 15 Patrick D. Lynch Vice President and General Manager—U.S.A. 40 14

消费品事业部

小爱德华· P ·里维(Edward P. Reavey, Jr.) 副总裁兼总经理 50 7

W·李·舍维尔(W. Lee Shevel) 副总裁兼助理总经理 41 1

赫伯特· D ·德博德(Herbert D. DeBorde) 副总裁兼材料总监 54 7

理查德· A ·克拉夫特(Richard A. Kraft) 副总裁兼色彩运营总监 45 24

罗伯特· C ·沃伦(Robert C. Warren) 副总裁兼黑白运营总监 48 5

Consumer Products Division Edward P. Reavey, Jr. Vice President and General Manager 50 7 W. Lee Shevel Vice President and Assistant General Manager 41 1 Herbert D. DeBorde Vice President and Director of Materials 54 7 Richard A. Kraft Vice President and Director of Color Operations 45 24 Robert C. Warren Vice President and Director of Black-and-White 48 5 Operations

汽车产品部

奥斯卡·P·库西斯托(Oscar P. Kusisto) 副总裁兼总经理 60 25

罗伯特·J·索勒姆(Robert J. Solem) 副总裁兼助理总经理 44 17

詹姆斯·A·托伦斯(James A. Torrence) 副总裁兼助理总经理 43 21

弗雷德·P·希尔(Fred P. Hill) 副总裁兼娱乐产品与国际运营总监 53 35

名誉董事:

丹尼尔·E·诺布尔(Daniel E. Noble)

董事长,

科学咨询委员会 政府电子事业部

拉尔夫·W·艾斯纳(Ralph W. Eisner) 副总裁兼总经理 53 25

Automotive Products Division Oscar P. Kusisto Vice President and General Manager 60 25 Robert J. Solem Vice President and Assistant General Manager 44 17 James A. Torrence Vice President and Assistant General Manager 43 21 Fred P. Hill Vice President and Director of Entertainment Products 53 35 Director Emeritus: and International Operations Daniel E. Noble Chairman, Government Electronics Division Science Advisory Board Ralph W. Eisner Vice President and General Manager 53 25

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21

合并资产负债表

摩托罗拉公司及其子公司 截至 12 月 31 日 1973 1972

Consolidated Balance Sheets Motorola, Inc. and Subsidiaries as of December 31 1973 1972

(附注 11)

(千美元)

资产

流动资产

现金 25,262 美元 20,040 美元

短期投资,按成本计价(接近市价) 21,982 30,092

应收账款 294,276 254,387

坏账准备 (7,520) (6,843)

美国政府采购合同项下可收回成本,

扣除进度付款后的净额 9,711 8,766

存货,按成本(先进先出法)与市价孰低法计价

产成品 106,264 59,520

在产品和生产材料 230,202 157,913

未来所得税收益 26,341 21,392

其他流动资产 20,873 16,626

(Note 11) (Thousands of dollars) Assets Current Assets Cash $25,262 20,040 Short-term investments, at cost (approximating market) 21,982 30,092 Accounts receivable 294,276 254,387 Allowance for doubtful accounts (7,520) (6,843) Costs recoverable under United States government contracts, less progress billings • 9,711 8,766 Inventories, at the lower of cost (first-in, first-out) or market Finished goods 106,264 59,520 Work in process and production materials 230,202 157,913 Future income tax benefits 26,341 21,392 Other current assets 20,873 16,626

总流动资产 727,391 561,893

Total Current Assets 727,391 561,893

厂房和设备,按成本计价

土地 | 14,522 | 12,481

建筑物 | 175,966 | 152,784

机器和设备 | 219,263 | 179,175

累计折旧 | (159,160) | (143,460)

Plant and Equipment, at Cost Land 14,522 12,481 Buildings 175,966 152,784 Machinery and equipment 219,263 179,175 Accumulated depreciation (159,160) (143,460)

厂房和设备净额 250,591 200,980

Net Plant and Equipment 250,591 200,980

杂项资产,净值 15,539 12,631

Sundry Assets, net 15,539 12,631

$993,521 775,504

$993,521 775,504

参见合并财务报表附注

See accompanying notes to consolidated financial statements

22

22

1973 1972

1973 1972

(附注 11)

(单位:千美元)

负债与股东权益

流动负债

应付票据——银行及其他

美国 $23,181 31,376

其他国家 40,907 19,473

一年内到期的长期债务(附注 3) 2,289 3,026

应付账款 98,818 87,262

应计薪酬 19,974 17,555

美国及其他国家所得税(附注 4) 19,235 12,593

其他(含代扣)税款 17,006 12,272

员工利润分享金提存(附注 7) 21,906 13,897

产品与服务保修 16,780 14,070

应计费用及其他 39,580 26,825

(Note 11) (Thousands of dollars) Liabilities and Shareholders' Equity Current Liabilities Notes payable—banks and other United States $23,181 31,376 Other nations 40,907 19,473 Current maturities of long-term debt (note 3) 2,289 3,026 Accounts payable 98,818 87,262 Accrued compensation 19,974 17,555 United States and other nations' income taxes (note 4).. 19,235 12,593 Other (including withheld) taxes 17,006 12,272 Contribution to employees' profit sharing funds (note 7) 21,906 13,897 Product and service warranties 16,780 14,070 Accrued expenses and other 39,580 26,825

流动负债总计

负 债…… 299,676 238,349

Total Current Liabilities Liabilities.... 299,676 238,349

长期负债(附注 3)…… 150,338 80,302

Long-Term Debt (note 3)) . . 150,338 80,302

其他非流动负债

负债(附注 11) 179.71 亿美元 143.82 亿美元

Other Non-Current Liability Liabilities (note 11) 17,971 14,382

持有少数股权的多数子公司

多数控股子公司 2,055 2,860

Minority Interest in Majority Majority-Owned Subsidiaries 2,055 2,860

股东权益(注释 9)

普通股,面值 3.00 美元(注释 3 和 5)

授权发行:1973 年,40,000,000 股;1972 年,20,000,000 股

已发行:1973 年,27,959,424 股;1972 年,13,785,488 股 83,878 41,356

优先股,面值 100 美元,可按系列发行

授权发行:500,000 股(未发行);

额外实收资本(注释 3 和 5) 128,210 114,645

留存收益(注释 2 和 3) 311,393 283,610

股东权益总额 523,481 439,611

993,521 775,504

Shareholders' Equity (note 9) Common stock, $3.00 par value (notes 3 and 5) Authorized: 1973,40,000,000 shares; 1972, 20,000,000 shares Outstanding: 1973, 27,959,424 shares; 1972,13,785,488 shares 83,878 41,356 Preferred stock, $100 par value issuable in series Authorized: 500,000 shares (none issued) ; Additional paid-in capital (notes 3 and 5) 128,210 114,645 Retained earnings (notes 2 and 3) 311,393 283,610 Total Shareholders' Equity 523,481 439,611 $993,521 775,504

合并收益及留存收益表

摩托罗拉公司及子公司,截至 12 月 31 日的年度 1973 年 1972 年

Statements of Consolidated Earnings and Retained Earnings Motorola, Inc. and Subsidiaries, Years ended December 31 1973 1972

(单位:千美元,

除每股数据外)

销售收入及其他收入 $1,437,099 / 1,163,315

(Thousands of dollars, / except per share figures) Sales and Other Revenues $1,437,099 / 1,163,315

生产及其他销售成本 945,005 ^ / 808,286

销售、服务及行政费用(附注 6 和 7) 296,81 V ^ 222,888

厂房和设备折旧 35,724 30,529

利息及债券折扣摊销、费用和溢价净额 /16.316 10,417

控股子公司盈利(亏损)中的少数股东权益 (280) (1,267)

Manufacturing and other costs of sales 945,005 ^ / 808,286 Selling, service and administrative expense (notes 6 and 7) 296,81 V ^ 222,888 Depreciation of plant and equipment 35,724 30,529 Interest and amortization of debenture discount, expense and premium, net /16.316 10,417 Minority interest in earnings (losses) of majority-owned subsidiaries (280) (1,267)

总成本及其他开支 12.93576 亿美元 10.70853 亿美元

Total Costs and Other Expenses 1,293,576 1,070,853

美国及其他国家所得税前利润 143,523 92,462

美国及其他国家所得税(扣除投资税收抵免后,

1973 年为 250.6 万美元,1972 年为 192.2 万美元,见附注 4) 61,527 40,424

Income before United States and other nations' income taxes 143,523 92,462 United States and other nations' income taxes net of investment credit of $2,506,000 in 1973, $1,922,000 in 1972 (note 4) 61,527 40,424

净利润 81,996 52,038

年初留存收益 283,610 240,106

按面值进行的股份分配——将 13,889,899 股面值转入普通股(附注 9) (41,670) —

已宣派现金股息(每股普通股:1973 年 0.45 美元;1972 年 0.312 美元)(附注 9) (12,543) (8,534)

Net Earnings 81,996 52,038 Retained earnings at beginning of year 283,610 240,106 Share-for-share distribution—par value of 13,889,899 shares transferred to common stock (note 9) (41,670) — Cash dividends declared (per common share: 1973, $.45; 1972, $.312) (note 9) (12,543) (8,534)

年末留存收益(附注 3) 311,393 283,610

Retained Earnings at End of Year (note 3) $ 311,393 283,610

每股加权平均普通股年内收益(注 9) 2.95 美元 1.91 美元

Earnings Per Weighted Average Common Share Outstanding During the Year (note 9) $ 2.95 1.91

见合并财务报表附注

See accompanying notes to consolidated financial statements

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合并财务状况变动表

摩托罗拉公司及其子公司,截至 12 月 31 日止的年度 1973 年

Statements of Consolidated Changes in Financial Position Motorola, Inc. and Subsidiaries, Years ended December 31 1973

(附注 11)

(千美元)

营运资金供给

净利润 8199.6 万美元

加:无需动用营运资金的费用:

折旧 3572.4 万美元

递延债券折价、费用和溢价的摊销净额 42.6 万美元

控股子公司中少数股东权益的利润(亏损) (28 万美元)

(Note 11) (Thousands of dollars) Working Capital Provided Net earnings $ 81,996 Add expenses not requiring outlay of working capital: Depreciation 35,724 Amortization of deferred debenture discount, expense and premium, net 426 Minority interest in earnings (losses) of majority-owned subsidiaries (280)

运营提供的营运资金 117,866

厂房与设备(及模具,净额)的处置及其他变动 667

长期债务的增加(见注 3) 76,103

发行普通股所得款 14,417

其他非流动负债的增加 3,589

Working capital provided from operations 117,866 Disposals and other changes of plant and equipment (and tooling, net) 667 Increase in long-term debt (note 3) 76,103 Proceeds from issuance of common stock 14,417 Increase in other non-current liabilities 3,589

提供的营运资本总额 212,642

Total Working Capital Provided 212,642

使用的营运资本

厂房及设备增加额(含收购子公司:

1973 年,46.2 万美元;1972 年,112.6 万美元) 84,972

出租给他人的设备(按成本计) 1,030

长期债务减少 6,067

现金股息 12,543

其他资产增加(减少)(已剔除上述债券摊销影响) 3,334

控股子公司中少数股东权益减少(增加)(不含子公司当年盈利影响) 525

Working Capital Used Additions to plant and equipment (includes subsidiaries acquired: 1973, $462,000; 1972, $1,126,000) 84,972 Equipment rented toothers, at cost 1,030 Reduction of long-term debt 6,067 Cash dividends 12,543 Increase (decrease) in sundry assets (exclusive of debenture amortization reflected above) 3,334 Decrease (increase) in minority interest in majority-owned subsidiaries (exclusive of current year's earnings) 525

使用的总营运资本:108,471(单位:百万美元,即 108.471 亿美元)

Total Working Capital Used 108,471

营运资本增加 104,171 美元

Increase in working capital $104,171

营运资本各组成部分的增加(减少)

现金 $ 5,222

短期投资 (8,110)

应收账款,净额 39,212

可回收成本——美国政府合同 945

存货 119,033

未来所得税收益 4,949

其他流动资产 4,247

Increase (Decrease) in Components of Working Capital Cash $ 5,222 Short-term investments (8,110) Accounts receivable, net 39,212 Costs recoverable — United States government contracts 945 Inventories 119,033 Future income tax benefits 4,949 Other current assets 4,247

总流动资产 165,498

Total Current Assets 165,498

应付票据及一年内到期的长期债务 12,502

应付账款 11,556

应计薪酬 2,419

美国及其他国家所得税 6,642

其他(含代扣)税款 4,734

员工利润分享基金缴款 8,009

产品与服务质量保修 2,710

应计费用及其他 12,755

Notes payable and current maturities of long-term debt 12,502 Accounts payable 11,556 Accrued compensation 2,419 United States and other nations' income taxes 6,642 Other (including withheld) taxes 4,734 Contribution to employees' profit sharing funds 8,009 Product and service warranties 2,710 Accrued expenses and other 12,755

流动负债合计 6.1327 亿美元

Total Current Liabilities 61,327

营运资本增加 104,171 美元

Increase in working capital $104,171

参见合并财务报表附注。

See accompanying notes to consolidated financial statements

合并额外实收资本报表

摩托罗拉公司及其子公司,12 月 31 日结束的年度 1973 年 1972 年

Statements of Consolidated Additional Paid-in Capital Motorola, Inc. and Subsidiaries, Years ended December 31 1973 1972

(单位:千美元)

年初余额 114,645 美元 95,349 美元

股票期权计划(注 5) 11,673 美元 12,848 美元

4.5% 可转换担保债券的转换(本金金额:

1973 年 278.2 万美元;1972 年 878.6 万美元)(注 3) 2,022 美元 6,448 美元

联营公司权益变动 (130) 美元 —

(Thousands of dollars) Balance at beginning of year $114,645 95,349 Share option plans (note 5) 11,673 12,848 Conversion of 41/2 % convertible guaranteed debentures, (principal amount: 1973, $2,782,000; 1972, $8,786,000) (note 3) 2,022 6,448 Equity change in affiliate (130) —

年底余额 1282.1 万美元 1146.45 万美元

Balance at end of year $128,210 114,645

见合并财务报表附注

See accompanying notes to consolidated financial statements

合并财务报表附注

Notes to Consolidated Financial Statements

1 会计政策。以下是编制这些合并财务报表时所遵循的重要会计政策摘要,这些政策符合公认会计原则。

1 Accounting policies. Following is a summary of significant accounting policies followed in the preparation of these consolidated financial statements which policies are in accordance with generally accepted accounting principles.

合并。合并财务报表涵盖了公司及其所有控股子公司的账户。对于公司持股 20% 至 50% 的其他投资(联营公司),均采用权益法核算;持股比例低于 20% 的投资(金额不重大)则按成本法核算,除非已确认发生永久性价值下跌。所有重大的公司间账户及交易均在合并时予以抵消。

Consolidation. The consolidated financial statements include the accounts of the company and all majority-owned subsidiaries. All other investments in which the company ownership is 20% to 50% (affiliates) are carried on the equity method of accounting, and investments of less than 20% ownership (not material in amount) are carried at cost unless a permanent decline in value is deemed to have occurred. All significant interqompany accounts and transactions have been eliminated in consolidation.

国际业务。公司在美国境外业务的账目按以下方式折算:厂房设备按购置时汇率折算;其他资产和负债按年末汇率折算;经营账户按当年汇率折算,但折旧费用按相关资产的历史汇率折算。当年汇兑净收益为 244.3 万美元(1972 年为亏损 5.6 万美元),其中 166.1 万美元计入当年收益,78.2 万美元计入递延汇兑收益。截至 1973 年 12 月 31 日,递延汇兑收益总额为 100 万美元,该金额已包含在应计费用及其他项目中。

International. The accounts of the company's operations outside the United States have been translated as follows: plant and equipment at currency rates prevailing when acquired; other assets and liabilities at yearend rates; and operating accounts at rates prevailing during the year except depreciation charges which are translated at the historic rates of the related assets. The net currency translation gain for the year was $2,443,000 (1972 was a loss of $56,000) of which $1,661,000 has been credited to earnings for the year and $782,000 has been credited to deferred translation gains. At December 31, 1973 the total translation gains deferred was $1,000,000 which amount is included in Accrued expenses and other.

截至 1973 年 12 月 31 日,公司在非美国子公司和联营公司未分配收益中享有的权益,已计入合并留存收益,金额为 2690.4 万美元(1972 年为 1181.4 万美元)。这部分收益中的一部分在分配时可能需在美国缴纳所得税;但公司计划将这些收益永久性地投资于美国以外的业务,因此未计提美国所得税的准备。

The company's equity in undistributed earnings of non-U.S. subsidiaries and affiliates included in consolidated retained earnings at December 31, 1973 amounted to $26,904,000 ($11,814,000 in 1972). Certain of these earnings may be taxable in the United States upon distribution; however, it is intended that these earnings be permanently invested in operations outside the United States and accordingly, no provision has been made for United States taxes.

存货。存货按成本(先进先出法)与市价孰低法计价。在产品的市场价值按重置成本计算,产成品的市场价值按可变现净值计算。

Inventories. Inventories are valued at the lower of cost (first-in, first-out) or market. Market value of work in process and production materials is represented by replacement cost and for finished goods by net realizable value.

所得税。本公司在编制财务报表时,依据账面利润计提所得税。部分计入利润的支出在时间上与税务抵扣存在差异,这些差异的税务影响反映在“未来所得税收益”科目中。投资税收抵免在相关资产投入使用当年,作为所得税费用的抵减项入账。

Income taxes. The company follows the practice of providing income taxes based on income reported for financial statement purposes. Certain charges to earnings differ as to timing from those deducted for tax purposes. The tax effects of these differences are reflected as Future income tax benefits. Investment tax credits are recorded as a reduction of income tax expense in the year that the related assets are placed into service.

厂房与设备。厂房与设备按成本入账。出售、报废或已提足折旧资产的相关成本与累计折旧从账目中移除,净差额扣除处置变现额后计入当期经营。折旧按估计使用年限计提,1953 年 12 月 31 日后取得的资产通常采用余额递减法,此前取得的资产采用直线法。

Plant and equipment. Plant and equipment is stated at cost. The related cost and accumulated depreciation on property sold, retired or fully depreciated are cleared from the accounts with the net difference, less any amount realized from disposals, reflected in current operations. Deprecia- tion is provided on the basis of the estimated useful lives generally by the declining-balance method for items acquired subsequent to December 31, 1953, and by the straight-line method for

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在该日期之前收购的资产项目。在所得税处理上,公司选择了分类寿命资产折旧区间制度(ADR)下的加速折旧法。账面折旧与税务折旧之间的差额对税收的影响,已在随附的合并财务报表中作为递延所得税项进行了列示。

items acquired prior to that date. For income tax purposes, the company has elected the provisions of the Class Life Asset Depreciation Range System (ADR) permitting accelerated depreciation. The tax effect of the difference between book and tax depreciation has been provided as deferred income taxes in the accompanying consolidated financial statements.

债券折价、费用与溢价。递延债券折价、费用与溢价按未摊销成本计入杂项资产。摊销费用在债券存续期内按直线法计入当期损益。

Debenture discount, expense and premium. Deferred debenture discount, expense and premium are included in Sundry assets at unamortized cost. Amortization is being charged to expense over the terms of the debentures by the straight-line method.

股票期权。当股票期权被行权时,收到的款项按已发行股份的面值计入普通股账户,超出部分计入额外缴入资本。公司从期权持有人对已行权合格股票期权进行不合格处置中获得的税收优惠,也计入额外缴入资本。

Share options. When share options are exercised, the proceeds received are credited to the common stock account to the extent of the par value of shares issued, and the excess is credited to additional paid-in capital. The tax benefit the company receives from disqualifying dispositions by optionees of exercised qualified share options is credited to additional paid-in capital.

研究与开发。研发支出在发生时计入当期经营成本。

Research and development. R & D expenditures are charged to operations as incurred.

广告和促销费用。广告和促销项目的成本在当年内通常按与销售额挂钩的比例计入经营费用,并于年底全部费用化。针对当期销售预期的未来促销成本,也在当年计入经营费用。

Advertising and sales promotion. The costs of advertising and promotional programs are charged to operations during the year generally in relation to sales, and are fully expensed by the end of the year. Anticipated future promotional costs on current sales are also charged against opera- tions in the current year.

产品和服务保修。与产品和服务保修相关的预期成本在产品销售时入账。

Product and service warranties. Anticipated costs related to product and service warranties are recorded at the time of the sale of the products.

截至 1973 年 12 月 31 日和 1972 年 12 月 31 日,美国境外合并运营业务的净资产分别为 1.165 亿美元和 9800 万美元。

2 At December 31, 1973 and 1972 net assets of consolidated operations outside the United States aggregated $116,500,000 and $98,000,000, respectively.

美国公司的出口销售额,以及美国境外业务的销售收入和其他收入,分别占 1973 年和 1972 年合并总额的 23% 和 20%。

Export sales of U.S. companies, and sales and other revenues of operations outside the United States were 23% and 20%, respectively, of 1973 and 1972 consolidated amounts.

3 截至 12 月 31 日的长期债务情况如下:

1973 年 1972 年

美国境外债务: (单位:千美元)

利率 4.5%、1983 年 7 月 1 日到期的可转换担保债券 $ 16,066 18,848

利率 8%、1987 年 3 月 1 日到期的有担保偿债基金债券 25,000 25,000

应付票据(通常按当时最优贷款利率计息),分期偿还至 1981 年 9,063 10,224

美国境内债务:

循环信用票据(按当时最优贷款利率计息) 75,000 —

利率 4.75%、1986 年 4 月 1 日到期的债券(已扣除公司为偿债基金持有的

1973 年 98.9 万美元、1972 年 100 万美元的债券) 25,011 26,000

利率 4.75%、分期偿还至 1976 年的票据 1,500 2,000

应付票据(通常按当时最优贷款利率计息),分期偿还至 1977 年 987 1,256

3 Long-term debt at December 31 consisted of the following: 1973 1972 Debt outside the United States: (Thousands of dollars) 41/a% convertible guaranteed debentures due July 1, 1983 $ 16,066 18,848 8% guaranteed sinking fund debentures due March 1, 1987 25,000 25,000 Notes payable (generally at prevailing prime rates) due in installments to 1981 9,063 10,224 Debt in the United States: Revolving credit notes (at prevailing prime rates) 75,000 — 4 % % debentures due April 1,1986 (net of $989,000 in 1973, $1,000,000 in 1972 debentures held by the company for sinking fund payment) 25,011 26,000 4 % % notes due in annual installments to 1976 1,500 2,000 Notes payable (generally at prevailing prime rates) due in installments to 1977 987 1,256

152,627 83,328

减去:计入流动负债的当期到期债务 2,289 3,026

152,627 83,328 Less current maturities, included in current liabilities 2,289 3,026

净长期债务 1.50338 亿美元 8.0302 亿美元

Net long-term debt $150,338 80,302

4.5% 可转换担保债券(由摩托罗拉国际发展公司发行)可按每 1000 美元本金兑换 25.2 股摩托罗拉公司普通股的比例转换,具体可因特定事件进行调整,其本金和利息的偿付由摩托罗拉公司提供担保。该等债券可在不同日期按赎回价格赎回,赎回价格从本金的 103.5% 逐步降至 100%。1973 年,有 278.2 万美元债券(1972 年为 878.6 万美元)被转换成了 70,095 股普通股(1972 年为 221,386 股)。

The 41/2% convertible guaranteed debentures (issued by Motorola International Development Cor- poration) are convertible into common stock of Motorola, Inc. at the rate of 25.2 shares for each $1,000 principal amount, subject to adjustment in certain events, and are guaranteed as to the payment of principal and interest by Motorola, Inc. The debentures are redeemable at various dates at redemption prices reducing from 1031/2% to 100% of the principal amount thereof. In 1973, $2,782,000 in debentures ($8,786,000 in 1972) were converted into 70,095 shares (221,386

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1972 年)。截至 1973 年 12 月 31 日,摩托罗拉公司(Motorola, Inc.)因这些可转换债券转换而预留发行的普通股为 404,905 股(1972 年为 475,000 股)。

in 1972). At December 31, 1973, there were 404,905 shares (475,000 in 1972) of Motorola, Inc. common stock reserved for issuance upon the conversion of these debentures.

摩托罗拉国际资本公司发行的票面利率 8% 的担保偿债基金债券,自 1977 年 3 月 1 日起可按不同日期赎回,赎回价格从本金的 102% 递减至 100%。自 1977 年 3 月 1 日起,每年需进行偿债基金支付,支付金额逐步增加,足以在到期前清偿该期债券总量的 76%。该期债券的本金和利息支付由摩托罗拉公司提供担保。

The 8% guaranteed sinking fund debentures (issued by Motorola International Capital Corpora- tion) are redeemable at various dates beginning after March 1, 1977, at redemption prices reduc- ing from 102% to 100% of the principal amount thereof. Annual sinking fund payments are required beginning March 1, 1977 in progressive amounts sufficient to retire 76% of the issue prior to maturity. The issue is guaranteed as to payment of principal and interest by Motorola, Inc.

根据循环信贷协议的条款,公司可以选择在 1976 年 12 月 31 日或之前,将票据转换为四年期定期贷款,利率按当时通行的最优惠商业贷款利率上浮,前两年加 1¼%,后两年加 ½%。公司打算在 1974 年保持循环信贷的可用性,因此该债务归类为长期债务。

Under the terms of the revolving credit agreement, the company has the option of converting the notes to a four-year term loan on or prior to December 31, 1976 at the then prevailing prime com- mercial rates of interest plus 1A % for the first two years and Vi % for the last two years. It is the intention of the company to maintain the availability of the revolving credit during 1974 and therefore the debt is classified as long-term debt.

循环信用协议对现金股息的支付设定了限制,股息金额不得超过 2500 万美元加上 1973 年 12 月 31 日之后的收益(按协议定义)。该协议还要求公司保持合并营运资本(按协议定义)不低于 2.75 亿美元。

The revolving credit agreement restricts the payment of cash dividends which are not to exceed $25,000,000 plus earnings (as defined) after December 31, 1973. It also requires the company to maintain consolidated working capital (as defined) of not less than $275,000,000.

所得税拨备中包含 1973 年其他国家税款 903 万美元(1972 年 407.7 万美元)。实际税率计算如下:

1973 年 1972 年

美国联邦税率 48.0% 48.0%

税率增减变动来源:

投资税收抵免 (1.8) (2.1)

其他国家收益的税款,扣除亏损结转抵税收益、

无税收优惠的经营亏损及税收优惠期后的净额 (3.7) (2.2)

其他 0.4 —

\ The provision for taxes on income includes $9,030,000 in 1973 ($4,077,000 in 1972) for other nations. The effective tax rate is computed as follows: 1973 1972 United States federal tax rate 48.0% 48.0% Increase (reduction) in tax rate resulting from: Investment tax credit (1.8) (2.1) Taxes on earnings in other nations, net of tax benefits arising from operating loss carryforwards, loss operations with no tax benefits and tax holidays (3.7) (2.2) Other 4 —

有效税率 42.9% 43.7%

Effective tax rate 42.9% 43.7%

5 根据公司的员工持股计划,公司及部分子公司的员工可获得合格或非合格股票期权。期权的行权价不得低于授予日的公平市场价值,自授予日起一年后方可行权。合格期权五年后到期,非合格期权十年后到期。股票期权数据汇总如下:

项目1973 年1972 年
年初未行使期权963,8361,029,690
当年授予期权333,215329,140

5 Under the company's Employee Share Option Plans, shares of common stock have been made available for qualified or non-qualified option to employees of the company and certain subsidi- aries. Options may be granted at not less than fair market value on the dates of grant, and become exercisable one year from date of grant. Qualified options expire at the end of five years and non-qualified options expire at the end of ten years. Data on share options are summarized as follows: 1973 1972 Options outstanding beginning of year 963,836 1,029,690 Options granted 333,215 329,140

行权股票期权 (318,353) (387,994)

终止的股票期权 (10,000) (7,000)

Options exercised (318,353) (387,994) Options terminated (10,000) (7,000)

年末未行使期权数量 968,698 963,836

为未来期权预留的股份数量 526,365 849,580

Options outstanding end of year 968,698 963,836 Shares reserved for possible future options 526,365 849,580

总预留股份数量 1,495,063 股 1,813,416 股

Total shares reserved 1,495,063 1,813,416

未到期期权总行权价格 5010.8 万美元 4275.3 万美元

Aggregate option price of outstanding options $50,108,000 42,753,000

可行使期权的总行权价格 3223.1 万美元 2180.4 万美元

Aggregate option price of exercisable options $32,231,000 21,804,000

期权价格超过已发行股票面值的部分 $ 9,216,000 10,201,000

期权持有人因不符合条件的处置产生的税收优惠 $ 2,457,000 2,647,000

Excess of the option price over the par value of shares issued $ 9,216,000 10,201,000 Tax benefit resulting from disqualifying dispositions by optionees $ 2,457,000 2,647,000

(See note 9.)

28

(See note 9.) 28

一项高管激励计划规定,公司及其特定子公司可预留不超过其年度合并税前利润(按定义计算)的 4%,用于支付现金激励奖金。此类奖金(1000 美元及以下的奖项除外)通常分五年等额分期支付,且通常以获奖者继续受雇为条件。1973 年和 1972 年,分别为此类奖项计提了 411.4 万美元和 264.2 万美元的准备金,分别占定义利润的 4%。1973 年颁发的奖项为 257.7 万美元(1972 年为 163.2 万美元),截至 1973 年 12 月 31 日,可用于奖项的金额为 538.3 万美元(1972 年为 384.6 万美元),其中因 1970 年《经济稳定法案》下生活费用委员会的限制,美国员工部分上限约为 300 万美元。

6 An Executive Incentive Plan provides that the company and certain subsidiaries may reserve up to 4% of their annual consolidated pre-tax earnings (as defined) for the payment of cash incentive awards. Such awards are payable, except for awards of $1,000 or less, generally in equal annual installments over a period of five years and are generally subject to the recipients' continued employment. Reserves of $4,114,000 and $2,642,000 representing 4% of defined earnings were provided in 1973 and 1972, respectively, for such awards. Awards of $2,577,000 were made in 1973 ($1,632,000 in 1972), and $5,383,000 (limited to approximately $3,000,000 for United States employees because of Cost of Living Council restrictions under the Economic Stabilization Act of 1970) was available for awards at December 31, 1973 ($3,846,000 in 1972).

公司及其某些子公司设有缴款型利润分享计划,所有符合条件的员工均可参与。公司在美国及其他国家向利润分享基金缴纳的款项,按税前收益的一定比例计算,1973 年为 2190.6 万美元,1972 年为 1389.7 万美元。

7 The company and certain subsidiaries have contributory profit sharing plans in which all eligible employees participate. The companies' contributions to profit sharing funds in the United States and other nations, based upon percentages of pre-tax earnings, were $21,906,000 in 1973 and $13,897,000 in 1972.

公司及部分子公司设有一项自愿缴费型养老金计划。公司的政策是将应计的养老金成本拨付到位,1973 年拨款 299.5 万美元,1972 年拨款 241.6 万美元。在最近一次精算确定的日期(1972 年 12 月 31 日),既得权益已获得足额资金保障。若该计划每年实际支付给高管的金额未达到其退休时薪资水平的 40% 或以上,则公司计划(在特定条件与限制下)提供补充支付,以确保每年总支付金额至少达到该高管退休时薪资水平的 40%(若为遗属,则为 30%)。此外,公司还将向在职期间去世的高管的遗属提供每年相当于其薪资水平 30% 的支付。公司正在当期为此类补充支付预提准备金。

The company and certain subsidiaries have a voluntary contributory pension plan. The company's policy is to fund pension costs accrued, 1973, $2,995,000, 1972, $2,416,000. At December 31, 1972, date of the latest actuarial determination, vested benefits were fully funded. In the event that the amount actually payable annually under the plan does not amount to 40% or more of an officer's rate of salary at retirement, it is the intention of the company (subject to certain qualifica- tions and conditions) to make supplementary payments so that the total annual payments will aggregate at least 40% (or 30% in the case of payments to widows) of the officer's rate of salary at retirement. The company also provides for annual payments in the amount of 30% of the officer's salary rate to widows of officers who die while in active employment. The company is providing a reserve for these supplementary payments on a current basis.

8 这些公司根据回购协议及其他协议(主要与消费者产品销售的融资相关)承担义务,并作为诉讼和索赔案件的被告,管理层认为这些事项不会对公司的业务产生重大影响。

8 The companies are obligated under repurchase and other agreements principally in connection with the financing of sales of products to consumers, and are defendants in suits and claims, which management believes will have no material effect on the business of the companies.

这一年,公司董事会和股东批准将授权普通股数量从 2000 万股增加到 4000 万股,并实施一股对一股的股票分配。以往年度的每股普通股数据已根据此次分配进行了追溯调整。此外,还授权发行了 50 万股面值 100 美元的优先股,截至 1973 年 12 月 31 日,该优先股尚未发行任何股份。

9 During the year, the Board of Directors and the shareholders approved an increase in the author- ized common shares of the company from 20,000,000 shares to 40,000,000 shares and a share- for-share distribution. Comparative per common share data for prior years has been restated to give effect to this distribution. In addition, 500,000 shares of $100 par value preferred stock were authorized, none of which had been issued as of December 31, 1973.

1973 年所有租赁承诺(包括不可撤销租赁)下的租金费用总计 1561.3 万美元,1972 年为 1255.3 万美元。与不可撤销租赁相关的最低租金承诺并不重大,即使将所有融资租赁资本化,对净利润的影响也微不足道。

10 Rental expense under all lease commitments (including noncancellable leases) totaled $15,613,000 in 1973 and $12,553,000 in 1972. Minimum rental commitments related to the non- cancellable leases are not material, and if all financing leases were capitalized the impact on net earnings would be insignificant.

11 1973 年,公司采用了在合并资产负债表中将非流动项目单独列报的做法。1972 年的资产负债表列报方式已按 1973 年的口径进行了重述。

11 During 1973 the company adopted the practice of segregating non-current items on its consoli- dated balance sheet. The 1972 balance sheet presentation has been restated to conform with 1973.

1974 年 3 月 12 日,公司宣布已原则上达成协议,计划于 1974 年 4 月将家用电视接收机业务出售给日本松下电器产业株式会社的一家子公司,交易以现金进行,尚需获得某些批准并满足相关条款及其他条件。公司预计,出售家用电视接收机业务所得的净收益(包括出售未售予松下的部分资产的净收益)将略高于账面价值。

12 On March 12, 1974, the company announced that it had reached an agreement in principle to sell the home television receiver business in April, 1974 to a subsidiary of Matsushita Electric Industrial Co. Ltd. of Japan, subject to certain approvals, terms and other conditions, for cash. The company expects its net proceeds from the disposition of the home television receiver business (including the net proceeds from the disposition of certain assets not being sold to Matsushita) to be slightly in excess of book value.

29

29

电视机业务的经营情况汇总如下:

1973 年 1972 年

(千美元)

销售额及其他收入 24107.3 万美元 25572.1 万美元

The operations of the television receiver business are summarized as follows: 1973 1972 (Thousands of dollars) Sales and other revenues $241,073 255,721

以下项目前的利润(亏损) (3,128) 13,787

利息支出 3,014 2,041

员工利润分享与高管激励 2,894 2,143

Earnings (loss) before the following items (3,128) 13,787 Interest expense 3,014 2,041 Employees' profit sharing and executive incentive 2,894 2,143

税前利润(亏损) (9,036) 9,603

所得税(参见附注 4) (5,220) 3,767

Earnings (loss) before income taxes (9,036) 9,603 Income taxes (see note 4) (5,220) 3,767

净收益(亏损)$(38.16 亿美元) 58.36 亿美元

Net earnings (loss) $ (3,816) 5,836

每股普通股净收益(亏损) $ (0.14) 0.21

Net earnings (loss) per common share $ (.14) .21

利息按业务所需的借款资金收取。员工利润分享和高管激励计划的计提金额,基于各公司的税前利润(按定义计算),但实际费用则按服务于该业务的合格员工人数分摊至各业务部门。

Interest is charged to the business on the basis of borrowed funds required. Employees' profit sharing and executive incentive contributions are determined on the basis of pretax earnings (as defined) of the companies but are charged to the business on the basis of eligible employees serving that business.

截至 1973 年 12 月 31 日,电视接收器业务的净资产为:

(千美元)

流动资产 $125,970

流动负债 41,969

The net assets of the television receiver business at December 31, 1973 are: (Thousands of dollars) Current assets $125,970 Current liabilities 41,969

流动资产净额 84,001

厂房及设备——净额 24,156

其他非流动资产——净额 480

Net current assets 84,001 Plant and equipment—net 24,156 Other non-current—net 480

Net assets $108,637

Net assets $108,637

会计师报告

皮特·马威克·米切尔公司

注册会计师

地址:伊利诺伊州芝加哥市南河滨广场 222 号,邮编 60606

Accountants' Report Peat, Marwick, Mitchell & Co. Certified Public Accountants 222 South Riverside Plaza Chicago, Illinois 60606

摩托罗拉公司董事会及全体股东:

我们已审阅摩托罗拉公司及其子公司截至 1973 年 12 月 31 日和 1972 年 12 月 31 日的合并资产负债表,以及相应年度的合并盈利与留存收益表、附加实收资本及财务状况变动表。我们的审计工作遵循公认审计准则,包括对会计记录的必要抽查以及其他在当时情况下我们认为必需的审计程序。

The Board of Directors and Shareholders of Motorola, Inc.: We have examined the consolidated balance sheets of Motorola, Inc. and Subsidiaries as of December 31, 1973 and 1972, and the related statements of consolidated earnings and retained earnings, additional paid-in capital and changes in financial position for the years then ended. Our examinations were made in accordance with generally accepted auditing standards, and accordingly included such tests of the accounting records and such other auditing procedures as we considered necessary in the circumstances.

我们认为,上述合并财务报表公允地反映了摩托罗拉公司及其子公司截至 1973 年 12 月 31 日和 1972 年 12 月 31 日的财务状况,以及截至该日各年度的经营成果和财务状况变动情况,这些报表遵循了持续一贯的公认会计原则。

In our opinion, the aforementioned consolidated financial statements present fairly the financial position of Motorola, Inc. and Subsidiaries at December 31, 1973 and 1972, and the results of their operations and changes in their financial position for the years then ended, in conformity with generally accepted accounting principles applied on a consistent basis.

截至 1974 年 2 月 5 日,但附注 12 截止到 1974 年 3 月 12 日。

r Q ^ ; DO February 5, 1974, except as to note 12 which is as of March 12, 1974. 30

Financial Summary

Financial Summary

摩托罗拉公司及其子公司

Motorola, Inc. and Subsidiaries

销售及其他收入联邦及他国所得税前利润净利润每股普通股收益*营运资本厂房设备投资股东权益

Sales Income Net Earnings Working Net Share- and before Earnings Per Capital Investment holders Other United Common in Equity Revenues States Share* Plant and and Other Equipment Nations' Income Taxes

1973 $1,437,099 $143,523 $81,996 $2.95 $427,715 $250,591 $523,481

1973 $1,437,099 $143,523 $81,996 $2.95 $427,715 $250,591 $523,481

1972 1,163,315 92,462 52,038 1.91 323,544 200,980 439,611

1972 1,163,315 92,462 52,038 1.91 323,544 200,980 439,611

1971 926,593 62,055 31,750 1.18 256,150 184,219 375,897

1971 926,593 62,055 31,750 1.18 256,150 184,219 375,897

1970 796,418 51,813 25,663 .96 222,117 174,530 344,085

1970 796,418 51,813 25,663 .96 222,117 174,530 344,085

1969 873,224 71.843 33,793 1.37 235,593 167,500 326,134

1969 873,224 71.843 33,793 1.37 235,593 167,500 326,134

1968 775,124 57,376 28,261 1.15 176,414 145,582 238,778

1968 775,124 57,376 28,261 1.15 176,414 145,582 238,778

1967 629,975 34,571 18,816 .77 131,358 136,963 206,286

1967 629,975 34,571 18,816 .77 131,358 136,963 206,286

1966 682,375 60,013 32,953 1.35 128,159 127,219 192,598

1966 682,375 60,013 32,953 1.35 128,159 127,219 192,598

1965 516,973 57,839 31,839 1.31 118,015 81,083 165,002

1965 516,973 57,839 31,839 1.31 118,015 81,083 165,002

1964 419,067 38,927 20,667 .86 107,626 67,837 137,533

1964 419,067 38,927 20,667 .86 107,626 67,837 137,533

单位:千美元,每股数据除外

Thousands of dollars, except per share figures

  • 每股普通股收益基于各年度发行在外的加权平均普通股股数计算,并已根据股票分配调整。4.5% 可转换债券的转换及已发行股票期权的行权,不会对每股普通股收益造成显著稀释。上述每股普通股收益不包括 1970 年因停止生产彩色电视机显像管业务而产生的 0.05 美元非经常性费用。
  • Earnings per common share are based on the weighted average common shares outstanding

during the respective years, adjusted for share distributions. The conversion of 41/2% debentures and the exercise of outstanding share options would not result in a significant dilution of earnings per common share. Earnings per common share shown above do not include $.05 of non-recurring charge from discontinuance of color TV picture tube manufacturing operation in 1970.

31

31

摩托罗拉全球 摩托罗拉产品

主要设施所在地: 汽车产品部

车载收音机

加拿大 立体声磁带播放器

马克姆 交流发电机充电系统

米德兰和

威洛代尔,安大略省 固态点火系统

电子仪表

法国

图卢兹 通信部

移动和便携式调频双向无线电

西德

通信系统

威斯巴登 寻呼系统

通信控制中心

英国 可视通信系统

东基尔布莱德,苏格兰 信号与远程控制系统

斯托福德,英格兰 车载电话系统

微波通信系统

香港 医疗通信系统

九龙 精密仪器

组件产品

以色列 电子指挥与控制系统

特拉维夫

消费产品部

意大利 奎萨彩色电视机

罗马 黑白电视机

显示产品

韩国

首尔 政府电子产品部

固定和卫星通信系统

墨西哥 战术电子系统

瓜达拉哈拉,哈利斯科州 雷达监视与显示系统

墨西哥城 定位与导航系统

水下电子设备

诺加莱斯,索诺拉州

空间通信系统

波多黎各 对抗系统

维加巴哈

导弹制导与无人机控制系统

瑞士 电子军械装置

日内瓦

半导体产品部

台湾 金属氧化物半导体和双极集成电路

台北 线性集成电路

中规模/大规模集成电路

美国

芝加哥 半导体芯片

富兰克林公园

稳压管与调谐二极管

庞蒂亚克

射频模块

昆西和

绍姆堡,伊利诺伊州 功率与小信号晶体管

场效应晶体管

梅萨

凤凰城 微波器件

坦佩和斯科茨代尔,亚利桑那州 光电子器件

罗德岱堡,佛罗里达州 整流器

阿卡德,纽约州 晶闸管

塞金,德克萨斯州 变容二极管

韦伯城,密苏里州 触发器

芒特普莱森特,爱荷华州 抑制器

功能电路

摩托罗拉高管学院所在地:

奥拉克尔,亚利桑那州 新创业务与其他业务

培训和教育影片

1973 年宣布或正在建设中的

新生产设施: 酒店/旅馆电子管理、

坦佩,亚利桑那州 通信与娱乐系统

昂热,法国 计时电子设备

吉隆坡,马来西亚

乔普林,密苏里州

奥斯汀,德克萨斯州

塞金,德克萨斯州

陶努斯施泰因,西德

Motorola Worldwide Motorola Products Major facilities in: Automotive Products Division Car radios Canada Stereo tape players Markham Alternator charging systems Midland and Willowdale, Ontario Solid-state ignition systems Electronic instrumentation France Toulouse Communications Division Mobile and portable FM two-way radio West Germany communications systems Wiesbaden Radio paging systems Great Britain Communications control centers East Kilbride, Scotland Visual communications systems Stotfold, England Signaling and remote control systems Hong Kong Car telephone systems Kowioon Microwave communications systems Health care communications systems Israel Precision instruments Tel-Aviv Component products Italy Electronic command and control systems Rome Consumer Products Division Korea Quasar color television Seoul Monochrome television Display products Mexico Guadalajara, Jalisco Mexico City Government Electronics Division Nogales, Sonora Fixed and satellite communications systems Tactical electronics systems Puerto Rico Radar surveillance and display systems Vega Baja Range positioning and navigation systems Switzerland Undersea electronics Geneva Space communications systems Countermeasures systems Taiwan Missile guidance and drone control systems Taipei Electronic ordnance devices United States Chicago Semiconductor Products Division Franklin Park MOS and bipolar integrated circuits Pontiac Linear integrated circuits Quincy and MSI/LSI integrated circuits Schaumburg, Illinois Semiconductor chips Mesa Phoenix Zener and tuning diodes Tempe and Scottsdale, Arizona RF modules Fort Lauderdale, Florida Power and small signal transistors Arcade, New York Field effect transistors (FETs) Seguin, Texas Microwave devices Webb City, Missouri Mount Pleasant, Iowa Optoelectronics Rectifiers Motorola Executive Institute in: Thyristors Oracle, Arizona Varactors Triggers New production facilities were announced or under construction Suppressors in 1973 in: Functional circuits Tempe, Arizona Angers, France New Ventures Activity and Other Businesses Kuala Lumpur, Malaysia Training and educational films Joplin, Missouri Hotel/motel electronic management, Austin, Texas Seguin, Texas communications Taunusstein, West Germany and entertainment systems Timepiece electronics 32

摩托罗拉公司(MOTOROLA INC.)股东大会将于 1974 年 5 月 6 日(星期一)召开。会议通知、委托书及代理声明将于 1974 年 3 月 26 日左右寄送给股东,届时管理层将征集委托投票权。

MOTOROLA INC. be held on Monday, May 6,1974. A notice of the meeting, together with a form of proxy and a proxy statement, will be mailed to shareholders on or about March 26,1974, at which time proxies will be solicited by management.

拉里斯信托与储蓄银行,地址:芝加哥市门罗西街 111 号,邮编:60690

第一国民城市银行,地址:纽约市华尔街 111 号,邮编:10015

larris Trust and Savings Bank, 111 W. Monroe St., Chicago, III. 60690 First National City Bank, 111 Wall St., New York, N.Y. 10015

皮特·马威克·米切尔公司(Peat, Marwick, Mitchell & Co.),

地址:伊利诺伊州芝加哥市滨河广场南 222 号,邮编 60606

Peat, Marwick, Mitchell & Co., 222 S. Riverside Plaza, Chicago, III. 60606

摩托罗拉公司

全球总部

东河路 5725 号

伊利诺伊州芝加哥市 60631

Motorola Inc. World Headquarters 5725 N. East River Rd. Chicago, III. 60631

摩托罗拉和 @ 是摩托罗拉公司(Motorola Inc.)的注册商标。

Motorola and @ are registered trademarks of Motorola Inc.