1997 年股东大会 · 上午场
巴菲特嗓子哑了
Buffett is losing his voice
沃伦·巴菲特早上好。我是沃伦·巴菲特,伯克希尔·哈撒韦的董事长,估计你们现在已经猜到了。(笑)昨晚我确实遇到了麻烦,嗓子几乎完全哑了。我不想让你们以为我是今天早上在这儿给自己喝彩才喊哑的。我觉得我应该能撑住,但我们还有查理在这儿——他一向负责说话,我只是动动嘴皮子,你们懂的。(笑声)所以我想先简单说说我们今天怎么进行。然后我们会走一遍由萨达姆·侯赛因的演讲稿写手准备的脚本——它具备你期望的所有温情、魅力和参与元素。我们会尽可能快地完成会议事务部分,通常也就五六分钟。之后查理和我会回答问题,回答你们的问题直到中午,然后休息大约半小时。外面一直有食物。12:30 我们会重新集合,一直持续到 3:30 左右。希望我的嗓子能撑得住。这里准备了各种非可口可乐产品来维持它。我们会采用分区制,现场设置了 12 个麦克风,我想是 12 个,我们就按顺序轮流。如果你走到离你最近的麦克风,那里会有人尝试安排顺序——按照到达的先后顺序让人提问。我们会确保每个人在轮到第二个人提问之前都有机会提问。特别是到了下午,我们会特别努力回答来自北美以外地区的人们的问题。今天参会人数真不少。全部 50 个州——至少根据门票来看——全部 50 个州都有人来。我们有——我把它放在这儿了。是的,我们至少收到了门票申请,我还遇到了来自南非、澳大利亚、巴西、英格兰、法国、德国、希腊、中国香港、爱尔兰、冰岛、以色列、塞班岛、新西兰、沙特阿拉伯、新加坡、瑞典、瑞士的许多人。所以当人们从那么远的地方过来,我们要确保他们——显然我们要确保他们尤其是能问到问题。有趣的是,今年来自内布拉斯加的比例比去年增加了。解读这个数据时你得小心一点,因为有些人说他们来自内布拉斯加但其实不是,出于身份原因,你懂的,他们喜欢这么说。(笑声和掌声)所以如果有人告诉你他来自内布拉斯加,就让他出示驾照。
WARREN BUFFETTGood morning. I'm Warren Buffett, the chairman of Berkshire Hathaway, as you probably have gathered by now. (Laughs) I had a real problem last night. I was losing my voice almost entirely. I don't want you to think I lost it cheering for myself this morning here. I think I'll do all right, but we've always got Charlie here to — he's always done the talking. I just move my lips, you know. (Laughter) So I'd like to tell you a little bit about how we're going to conduct things. And then we'll go through a script that was written by the speechwriter for Saddam Hussein. It has all the warmth and charm and participatory elements you'd expect. And we'll get through the business of the meeting as promptly as we can, which is usually about five or six minutes. And then Charlie and I will answer questions, your questions until noon, when we'll have a break for about a half an hour. There's food outside all the time. And then at 12:30 we'll reconvene, and we'll go till 3:30 or thereabouts. And I hope my voice lasts. We've got various non-Coca-Cola products here designed to keep it going. We'll have a zone system where we have 12 microphones placed around, and — I believe it's 12 — and we'll just go around in order. And if you'll go to the microphone nearest you, there will be someone there who will try to arrange the people — get to ask questions in the order in which they arrived. And we'll make sure that everybody gets a chance to ask their questions before people go on to second questions. Particularly in the afternoon, we'll make a special effort to answer the questions from people that have come from outside North America. We really got quite an attendance today. All 50 states — at least in terms of tickets — all 50 states are represented. We had — I had it here somewhere. Yeah, we had ticket requests, at least, and I met a number of people from South Africa, Australia, Brazil, England, France, Germany, Greece, Hong Kong, Ireland, Iceland, Israel, Saipan, New Zealand, Saudi Arabia, Singapore, Sweden, Switzerland. So when people have come from that sort of distance, we want to make sure that they — obviously we want to make sure that they particularly get their questions answered. Interestingly enough, we have an increased percentage from last year who come from Nebraska this year. And you have to be a little careful in interpreting that, because some people say they're from Nebraska and really aren't, because for status reasons they, you know, like that. (Laughter and applause) So make them produce their driver's license if they tell you they came from Nebraska.
正式业务会议开始
Formal business meeting begins
沃伦·巴菲特我觉得大部分开场白都说完了,现在开始进入正题。在你们的配合下,我们尽快把会议过掉。我会按给我准备好的这个小讲稿来念。上面写着:会议现在开始。我是沃伦·巴菲特,公司董事会主席。欢迎各位参加 1997 年度股东大会。首先介绍除我之外到场的伯克希尔·哈撒韦董事。查理我已经介绍过了。其他董事,我想都在前排这里。我念到名字时请站起来,大家等全部介绍完再鼓掌,然后看个人意愿。(笑声)霍华德·巴菲特,霍华德你站起来一下?苏珊·巴菲特。沃尔特·斯科特。还有马尔科姆·蔡斯三世,“金”·蔡斯。这就是我们的全部董事。(掌声)给他们多鼓点掌,因为别的地方他们可捞不到什么好处了。这个董事会薪酬相当低。(掌声)今天和我们在一起的还有德勤会计师事务所的合伙人,他们是我们的审计师。大家可以就他们公司对伯克希尔账目的审计提出适当问题。弗雷斯特·克鲁特先生是伯克希尔的秘书,他将做会议书面记录。贝基·阿米克小姐被任命为本次会议的选举监察员,她将对董事选举的投票计数进行认证。本次会议指定的委托投票代理人是小沃尔特·斯科特和马克·B·汉堡。截至上周五,已收到 1,012,050 股伯克希尔 A 类股和 645,940 股 B 类股的委托投票卡,将由代理持有人按卡上指示投票。该股数构成法定人数,因此我们直接进行会议。我们将处理会议事务,然后休会。之后我们将回答各位可能提出的问题。第一项议程,宣读上次股东大会记录。我请小沃尔特·斯科特先生提出动议。
WARREN BUFFETTI think that's most of the preliminaries, so I'm going to get into this. We'll get the meeting over with here promptly with your cooperation. And I will go through this little script that's been prepared for me, and it says, the meeting will now come to order. I'm Warren Buffett, chairman of the board of directors of the company. I welcome you to this 1997 annual meeting of shareholders. I will first introduce the Berkshire Hathaway directors that are present in addition to myself. I've introduced you to Charlie already. And the other directors, I believe, are in the front row here. If they'd stand when I mention their names, you can withhold any applause until finished, and then it's optional. (Laughter) Howard Buffett, Howie you want to stand up? Susan Buffett. Walter Scott. And Malcolm Chace III, "Kim" Chace. And that is our extensive directorate. (Applause) Give them a lot of applause because they don't get much else for it. It's a rather low-paying board. (Applause) Also with us today are partners in the firm of Deloitte and Touche, our auditors. They are available to respond to appropriate questions you might have concerning their firm's audit of the accounts of Berkshire. Mr. Forrest Krutter is secretary of Berkshire. He will make a written record of the proceedings. Miss Becki Amick has been appointed inspector of elections at this meeting. She will certify to the count of votes cast in the election for directors. The named proxy holders for this meeting are Walter Scott Jr. and Marc B. Hamburg. Proxy cards have been returned through last Friday representing 1,012,050 Class A Berkshire shares and 645,940 Class B Berkshire shares, to be voted by the proxy holders as indicated on the cards. That number of shares represents a quorum, and we will therefore directly proceed with the meeting. We will conduct the business of the meeting and then adjourn the formal meeting. After that we will entertain questions that you might have. First order of business will be reading of the minutes of the last meeting of shareholders, and I recognize Mr. Walter Scott Jr. who will place the motion before the meeting.
小沃尔特·斯科特我提议免去宣读上次股东大会记录。
WALTER SCOTT JR.I move the reading of the minutes of the last meeting of shareholders will be dispensed with.
沃伦·巴菲特有人附议吗?
WARREN BUFFETTDo I hear a second?
在场人士(听不清)
VOICES(Inaudible)
沃伦·巴菲特有人附议。动议已提出并附议。有意见或问题吗?我们通过口头表决。赞同者说“赞成”。
WARREN BUFFETTWe got a second. The motion has been moved and seconded. Are there any comments or questions? We will vote on this motion by voice vote. Those in favor say "aye."
在场人士赞成。
VOICESAye.
沃伦·巴菲特反对者?说“我走了”。(笑声)动议通过。秘书有没有关于伯克希尔已发行、有投票权及到会股份数的报告?
WARREN BUFFETTOpposed? Say, "I'm leaving." (Laughter) The motion is carried. Does the secretary have a report of the number of Berkshire shares outstanding, entitled to vote, and represented at the meeting?
弗雷斯特·克鲁特有。如委托投票说明书所示,该说明书随会议通知通过一等邮件发送给 1997 年 3 月 7 日登记在册的所有股东(即本次会议的登记日期),当时已发行 1,205,078 股伯克希尔·哈撒韦 A 类普通股,每股有权在会议审议的动议上投一票;以及 815,015 股 B 类普通股,每股有权投 1/200 票。其中,通过截至上周五返回的委托投票卡,本次会议代表 1,012,050 股 A 类股和 645,940 股 B 类股。
FORREST KRUTTERYes, I do. As indicated, a proxy statement that accompanied the notice of this meeting that was sent by first-class mail to all shareholders of record on March 7, 1997, being the record date of this meeting, there were 1,205,078 shares of Class A Berkshire Hathaway common stock outstanding, with each share entitled to one vote on motions considered at the meeting, and 815,015 shares of Class B Berkshire Hathaway common stock outstanding with each share entitled to 1/200th of a vote on motions considered at the meeting. Of that number, 1,012,050 Class A shares and 645,940 Class B shares are represented at this meeting by proxies returned through last Friday.
沃伦·巴菲特谢谢。如在场的股东希望撤回此前提交的委托投票卡,并亲自投票选举董事,可以这么做。另外,如有股东在场但未提交委托投票卡,希望领取选票亲自投票,也可以。如有此意,请向过道中的会议工作人员表明身份,他们会提供选票。需要选票的各位,请表明身份,以便我们分发,好吗?
WARREN BUFFETTThank you. If a shareholder is present who wishes to withdraw a proxy previously sent in and vote in person on the election of directors, he or she may do so. Also, if any shareholder that is present has not turned in a proxy and desires a ballot in order to vote in person, you may do so. If you wish to do this, please identify yourself to meeting officials in the aisles who will furnish a ballot to you. Will those persons desiring ballots please identify themselves so that we may distribute them?
伯克希尔董事会当选
Berkshire board elected
沃伦·巴菲特好,本次会议的唯一一项事务是选举董事。我现在请小沃尔特·斯科特先生就董事选举提出动议。
WARREN BUFFETTOK, the one item of business for this meeting is to elect directors. I now recognize Mr. Walter Scott Jr. to place a motion before the meeting with respect to election of directors.
小沃尔特·斯科特我提议选举沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·蔡斯三世、查尔斯·T·芒格和小沃尔特·斯科特为董事。
WALTER SCOTT JR.I move that Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chace III, Charles T. Munger, and Walter Scott Jr. be elected as directors.
沃伦·巴菲特听起来不错。有人附议吗?(笑声)动议已提出并附议,选举沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·蔡斯三世、查尔斯·T·芒格和小沃尔特·斯科特为董事。还有其他提名吗?有讨论吗?真是我喜欢的团队。提名已准备好,可以投票了。如有股东在场投票,现在请在董事选举选票上标记,并将选票交给选举监察员。我想我们有一两张要收一下。请委托投票代理人也向选举监察员提交董事选举选票,按照他们收到的指示投票。阿米克小姐,准备好了就报告。
WARREN BUFFETTIt sounds good to me. Is there a second? (Laughter) It has been moved and seconded that Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chace III, Charles T. Munger, and Walter Scott Jr. be elected as directors. Are there any other nominations? Is there any discussion? My kind of group. The nominations are ready to be acted upon. If there are any shareholders voting and present, they should now mark their ballots on the election of directors and allow the ballots to be delivered to the inspector of elections. Think we had one or two to collect there. Would the proxy holders please also submit to the inspector of elections a ballot on the election of directors, voting the proxies in accordance with the instructions they have received? Miss Amick, when you are ready you may give your report.
贝基·阿米克我的报告准备好了。根据截至上周五收到的委托书,委托投票代理人为每位候选人投出了不少于 1,015,697 票和 2,300 票。这一数字远超所有已发行 A 类和 B 类股对应总票数的多数票。特拉华州法律要求对精确计票(包括根据本次会议递交的委托书由委托投票代理人将投出的额外票数,以及本次会议亲自投出的票数(如有))进行核证,该核证书将交给秘书归入本次会议记录。
BECKI AMICKMy report is ready. The ballot of the proxy holders in response to proxies that were received through last Friday cast not less than 1,015,697 and 2,300 votes for each nominee. That number far exceeds the majority of the number of the total votes related to all Class A and Class B shares outstanding. The certification required by Delaware law of the precise count of the votes, including the additional votes to be cast by the proxy holders in response to proxies delivered at this meeting, as well as those cast in person at this meeting, if any, will be given to the secretary to be placed with the minutes of this meeting.
沃伦·巴菲特谢谢,阿米克小姐。沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·蔡斯三世、查尔斯·T·芒格以及小沃尔特·斯科特当选为董事。业务会议休会后,我将回答各位可能提出的与伯克希尔业务相关、但无需本次会议采取行动的问题。在休会前,还有人需要向本次会议提出其他事务吗?如果没有,我请小沃尔特·斯科特先生提出动议。
WARREN BUFFETTThank you, Miss Amick. Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chace III, and Charles T. Munger, and Walter Scott Jr. have been elected as directors. After adjournment of the business meeting I will respond to questions that you may have that relate to the business of Berkshire but do not call for any action at this meeting. Does anyone have any further business to come before this meeting before we adjourn? If not, I recognize Mr. Walter Scott Jr. to place a motion before the meeting.
小沃尔特·斯科特我提议休会。
WALTER SCOTT JR.I move this meeting be adjourned.
沃伦·巴菲特附议?
WARREN BUFFETTSecond?
在场人士(听不清)
VOICES(Inaudible)
沃伦·巴菲特休会动议已提出并获附议。我们进行口头表决。有要讨论的吗?如果没有,赞成者请说“赞成”。
WARREN BUFFETTMotion to adjourn has been made and seconded. We will vote by voice. Is there any discussion? If not, all in favor say "aye."
在场人士赞成。
VOICESAye.
沃伦·巴菲特反对者请说“反对”。会议到此结束。(笑声和掌声)你们真是个好团体。知道吗,那部电影里提到了每小时 35 万美元什么的,我看你们这是通过快速推进议程在给自己省钱。(笑声)
WARREN BUFFETTOpposed, say "no." The meeting is adjourned. (Laughter and applause) You're a very good group. You know, in that movie they said something about $350,000 an hour, and I see you're conserving your money here by moving this thing right along. (Laughter)
问答环节开始
Q&A session begins
沃伦·巴菲特现在我们来回答问题。请各位到最近的话筒那里。我们看看从哪儿开始。我先认认这儿的地图。主楼层有六个区域,楼座也有六个区域。1 号区域在这里,我提前说明一下。1 到 6 大致依次往后,然后 7 从这里开始,再绕到 12。我们期待大家的提问,越尖锐越好。请大家提问时务必先自报身份、来自哪里,并说明自己是股东。
WARREN BUFFETTNow we're going to answer questions. And if you'll just go to the nearest microphone, and let's see where we start here. I'm just orienting myself to a map here. And we have area 1 is right here. I might describe this ahead of time. We have six areas on the main floor and we have six areas throughout the balcony. And they sort of work their way back one through six, and then seven starts over here, and then it works its way around to 12. And we look forward to having questions, the tougher the better. And if you always would just identify yourself and where you're from, and that you're a shareholder.
麦当劳不如可口可乐和吉列那样“不可避免”
McDonald's isn't as "inevitable" as Coca-Cola and Gillette
现场股东先生您好。我叫汤姆·康拉德(音),来自弗吉尼亚州麦克莱恩。我是股东。巴菲特先生,去年我问过您一个问题。您说只需投资三家优质公司,这辈子就能高枕无忧,这句话让我印象深刻。去年我问您,“我是该等到市场下跌再入场,还是现在就买?”您建议现在就买,我选的三家公司是可口可乐、吉列和迪士尼。多亏了这个建议,我才买得起今年来这儿的开销——(笑声)——来问您第二个问题。(巴菲特笑)我的问题是,我在考虑——
AUDIENCE MEMBERYes, sir. My name is Tom Conrad (PH) and I'm from McLean, Virginia. And I'm a shareholder. And I asked a question last year, Mr. Buffett, to you. I was struck with what you said, that it takes only three quality companies to be — to invest in to be set for a lifetime. And I asked you the question last year, "Should I wait until the market goes down, or should I get in now?" And you advised to get in now, and the three companies that I chose were Coca-Cola, Gillette and Disney. And because of that advice I was able to afford the ticket to come back this year — (laughter) — to ask you a second question. (Buffett laughs) And my question is this. I'm thinking of —
沃伦·巴菲特见好就收吧,不过你接着问。(笑声)
WARREN BUFFETTYou ought to quit while you're ahead, but go ahead. (Laughter)
现场股东我在考虑再增加第四家公司。我想的是麦当劳。而且——
AUDIENCE MEMBERI'm thinking of expanding to a fourth company. The fourth company that I'm thinking of is McDonald's. And —
沃伦·巴菲特明白了。
WARREN BUFFETTI see.
现场股东——我想问问您,麦当劳是否也具备和可口可乐、吉列一样的统治力。其次,如果答案是肯定的,我是等价格再跌一点再买,还是现在就买?这就是我的问题。
AUDIENCE MEMBER— I just wanted to ask you if you feel that McDonald's has the same ability to dominate the way Coca-Cola and Gillette has. And secondly, do you feel that if the answer is yes, that I should wait until the price comes down a bit, or get in now? And that's my question.
沃伦·巴菲特你是想精确到八分之一,还是四舍五入就够了?(笑声)在年报里,我们谈到可口可乐和吉列时,把它们的核心业务归为我所说的“必然如此”的公司。但这显然仅限于可口可乐的软饮料业务和吉列的剃须产品,未必延伸至它们所做的所有事情。好在这些产品对这两家公司来说都至关重要。我想说,食品行业永远无法达到可口可乐和吉列产品那种绝对的统治确定性。人们在吃这件事上会变来变去,他们可能偏爱麦当劳,但不同时候会去不同地方。而在我看来,一旦开始用吉列的感应式剃须刀,就没几个人会换别的牌子了。因此,它们并不具备——你永远不可能——依我判断,你永远不会在食品行业里看到像可口可乐在软饮料行业里的那种必然性。而且这种必然性即便在软饮料行业也不可能重现了。毕竟,可口可乐花了一百年——我想是从 1886 年开始的,所以大约用了 111 年才走到今天这一步。它的基础设施也极为惊人。因此,单从必然性这个角度,我不会把它们归为同类。这并不代表它不能是一只好股票,关键看价格。不过,你是不会从我这拿到具体价格的,了解查理的为人后,我估计你也不会从他那里拿到。但我们还是给他个说话的机会吧。(笑)(笑声)大伙儿看,他还喘着气呢,还活着。(笑声和掌声)
WARREN BUFFETTWould you like it to the eighth of a point, or shall we round off? (Laughter) In the annual report, we talked about Coca-Cola and Gillette in terms of their base business being what I call "The Inevitables." But that related, obviously, to the soft drink business in the case of Coca-Cola and the shaving products with Gillette. It doesn't extend to necessarily everything they do. But fortunately in both those companies those are very important products. I would say that in the food business, you would never get the total certainty of dominance that you would get in products like Coca-Cola and Gillette. People move around in the food business, from where they eat, from — they may favor McDonald's but they will go to different places at different times. And somebody starts shaving with a Gillette Sensor Plus is very unlikely to go elsewhere, in my view. So they do not — you just — you never would get in the food business, in my judgment, quite the inevitability that you would get in the soft drink business with a Coca-Cola. You'll never get it again in the soft drink business. I mean, it took a hundred — I guess it'd be 1886, so it'd be about 111 years to get to the point where they are. And the infrastructure's incredible, and — so I wouldn't put it quite in the same class, in terms of inevitability. That doesn't mean — it can be a better stock investment, depending on the price. But you're not going to get the price from me, and knowing Charlie I doubt if you'll get the price from him. But we'll give him a chance. (Laughs) (Laughter) He's breathing, folks. He's breathing. (Laughter and applause)
查理·芒格我们都已经把这事儿流程化了。(笑声)不,沃伦,我没什么要补充的。
CHARLIE MUNGERWe've got this down to a routine. (Laughter) No, I have nothing to add, Warren.
沃伦·巴菲特行。(笑声)其实我也没什么要说的,不过是花的时间更长了些。(笑声)
WARREN BUFFETTOK. (Laughter) I didn't have anything to say, either. I just took longer. (Laughter)
即使一家公司业务“极好”,也可能买得太贵
You can pay too much even if a business is "wonderful"
沃伦·巴菲特2 号区域?
WARREN BUFFETTHow about area 2?
现场股东巴菲特先生,我叫皮特·班纳,来自科罗拉多州博尔德,是公司股东。最近,[美联储主席]艾伦·格林斯潘先生发表了关于市场“非理性繁荣”的言论。在那之后不久,您在年报中也表示,觉得市场估值可能已经充分反映了,或者大致是这样一个意思。您之前或之后,有没有就股市估值问题与格林斯潘先生有过任何交流?
AUDIENCE MEMBERMr. Buffett, my name is Pete Banner (PH) and I'm from Boulder, Colorado, and I'm a shareholder. Recently [Federal Reserve Chairman] Mr. [Alan] Greenspan made his comments about exuberance. And it wasn't long thereafter that you came out in the annual report and made your comments that you felt the market was fully valued or something of that nature. Did you have, or have you had, any communication with Mr. Greenspan regarding the valuation of the stock market?
沃伦·巴菲特不,从没有过。我上一次——嗯,我记不太清上次见艾伦·格林斯潘是什么时候了,那是很久以前的事。在所罗门危机那天我们交谈过,他在去美联储就职前,曾担任过大都会公司的董事——是大都会/美国广播公司——所以我那时候认识他,不过——你也知道,艾伦讲的话有时很难懂,所以跟他聊也没多大意义,我是说——(笑声)他措辞非常谨慎。说回来——我很高兴你提起年报这个话题。我在年报中把可口可乐和吉列称为“必然如此”的公司,讲了它们的业务有多么出色。我觉得有必要,尤其考虑到这份报告会发给很多人,提醒大家不要将其视为对这些公司无条件的买入推荐,尽管它们绝对是由杰出经理人经营的顶级企业。但即便是这样的好公司,你也可能买得太贵,至少短期来看是这样。所以我认为有必要指出,一家企业不管多好,你总要承担一种风险:你买进的价格可能需要几年时间才能让企业的内在价值迎头赶上。股价可以跑在业务前面。我不知道那两家公司或其他公司具体在什么价位会如此,但我确实说过,我认为市场中的大多数证券,包括像“必然如此”这类公司,出现这种情况的风险相当高。我这么做的目的,是确保人们不要把我对这些公司的评价,当成一个不考虑价格的无条件推荐。我们无意卖出这两只股票,即便它们的价格比现在高得多,我们也不会卖。但我不想——特别是让那些相对缺少经验的投资者看到这些名字后,就想:“这家伙在吆喝这两只股票,说它们极值得买。”总体而言,我认为如果你对一家公司的业务够确信,那么确认这是一门好生意,比确认它的价格没有高估 10% 或 5% 之类的事情更重要。这个理念我是慢慢才领悟到的。我起初对价格极其敏感。以前我们在办公室里,连出价提高八分之一都得先开个祈祷会,你们能想象吗?(笑声)但这其实是个错误,在某些情况下甚至是大错。我是说,我们因此错过了不少机会。所以,我在报告中的话绝非任何形式的市场预测。我们从不试图预测股市,我们确实在尝试给证券定价,本质上是尝试给企业定价,这正是我们努力在做的事。我们发现,现在很难找到杰出的、不错的、平庸的乃至不合格的企业,在我们看来是便宜的。但是,你也知道,你并非总有机会以便宜的价格买入东西。查理?
WARREN BUFFETTNo, the answer to that is no. The last time I — well, I can't remember precisely when the last time I saw Alan Greenspan was. It was a long time ago. We had one conversation the day of the Salomon crisis, and he was formerly on the board of Cap Cities before he took his job with the Fed — Cap Cities/ABC — so I knew him then, but — You know, it's very hard to understand what Alan says sometimes, so there's not much sense talking to him, I mean — (Laughter) He's very careful about what he says. But I should — I'm glad you brought up the subject of the annual report. Because what I was doing in the annual report is I had talked about Coke and Gillette as being "The Inevitables," and what wonderful businesses they were. And I thought it appropriate, particularly — the report goes to a lot of people — that they would not take that as an unqualified buy recommendation about the companies, because they're absolutely wonderful companies run by outstanding managers. But you can pay too much, at least in the short run, for businesses like that. So I thought it was only appropriate to point out that no matter how wonderful a business it is, that there always is a risk that you will pay a price where it will take a few years for the business to catch up with the stock. That the stock can get ahead of the business. And I don't know where that point is with those companies or any other companies, but I did say that I thought that the risks were fairly high that that situation existed with most securities in the market, including companies such as "The Inevitables." But it was designed to be sure that people did not take the remarks that I made about those companies, and just take that as an unqualified buy recommendation regardless of price. We have no intention of selling those two stocks. We wouldn't sell them if they were selling at prices considerably higher than they are now. But I didn't want — particularly — relatively unsophisticated people to see those names there and then think, "This guy is touting these as a wonderful buy." Generally speaking, I think if you're sure enough about a business being wonderful, it's more important to be certain about the business being a wonderful business than it is to be certain that the price is not 10 percent too high or 5 percent too high or something of the sort. And that's a philosophy that I came slowly to. I originally was incredibly price conscious. We used to have prayer meetings before we would raise our bid an eighth, you know, around the office. (Laughter) But that was a mistake. And in some cases, a huge mistake. I mean, we've missed things because of that. And so what I said in the report was not a market prediction in any sense. We never try to predict the stock market. We do try to price securities. We try to price businesses, is what we try to do. And we find it hard to find wonderful, good, average, substandard businesses that look to us like they're cheap now. But, you know, you don't always get a chance to buy things cheap. Charlie?
查理·芒格嗯,这点我当然同意。(笑声)我们可以很肯定地预告的一点是,未来长期内,投资于一个标准股票组合所获得的、经通胀调整后的实际回报率,将低于过去 15 年左右的水平。这是一个前所未有的时期,股市的平均投资回报将会出现某种向均值回归的现象。
CHARLIE MUNGERWell, I certainly agree with that. (Laughter) The one thing we can confidently guarantee is that real inflation-adjusted returns from investing in a standard collection of stocks will be lower in the long-term future than they've been in the last 15 years or so. This has been an unprecedented period, and there will be some regression toward the mean in average returns from investing in the stock market.
沃伦·巴菲特美国企业在过去十几年里表现极为出色。这对证券来说是巨大的利好,因为它们只是这些企业的一部分。过去 15 年利率下降了。这对股票是重大利好。每当利率下降,所有金融资产的价值都会上升,这是理性的计算。近年这两方面因素结合在一起,创造了提升美国企业真实价值的条件。但这些现在已被广泛认识,过了一段时间——本·格雷厄姆总说,在投资中,好的前提比坏的前提更能给你带来麻烦,因为坏的前提会立刻向你大喊它是错误的,而好的前提会先奏效一段时间。你知道,如果利率下降,股票上涨,企业就值更多钱。但最终,证券自身的市场行为会为一大群买家创造自己的理由,人们忘记了当初令他们兴奋的那些原因和隐含的数学限制。过了一段时间,仅凭价格上涨本身就会让人们保持兴奋,并吸引更多人加入游戏。因此,好的前提经过一段时间后被遗忘,只剩下它曾导致上涨这个事实。而价格本身接管了一切。他写过这个,并与 1920 年代关联起来,当时埃德加·劳伦斯·史密斯在 1924 年写了一本好书,论述为什么股票比债券好。那本书某种程度上是 20 年代牛市的圣经,如果你留意了埃德加·劳伦斯·史密斯那本小书里关于价格的几条警示,它是合理的。但人们往往会忘记支付价格的重要性,因为牛市的经历通常会麻木人的感官。
WARREN BUFFETTAmerican business has done extraordinarily well in the last decade-plus. And that's a huge plus for securities, because they just represent pieces of those businesses. Interest rates over the last 15 years have fallen. That's a big plus for stocks. Anytime interest rates go down, the value of every financial asset goes up, in rational calculation. Both of those factors have combined in recent years to produce conditions that enhance the true value of American business. But those are pretty widely recognized now, and after a while — Ben Graham always used to say you can get in more trouble in investment with a good premise than with a bad premise, because the bad premise will shout out to you immediately as being fallacious, whereas with a good premise it'll work for awhile. You know, businesses are worth more money if interest rates fall and stocks rise. But then eventually the market action of the securities themselves creates its own rationale for a whole — for a large crop of buyers, and people forget about the reasons and the mathematical limitations that were implied in what they — in what got them excited in the first place. And after a while, rising prices themselves alone will keep people excited and cause more people to enter the game. And therefore the good premise, after a while, is forgotten except for the fact that it produced these rising prices. And the prices themselves take over. He wrote about that and the connection with the 1920s when Edgar Lawrence Smith in 1924 wrote a fine book on why stocks were better than bonds. And that was sort of the Bible of the bull market of the '20s, and it made sense, if you paid attention to a couple of the caveats which were in Edgar Lawrence Smith's little book, which related to price. But people tend to forget about the importance of the price they pay as the experience of a bull market just sort of dulls the senses generally.
伯克希尔不鼓励以“代持”方式登记其股票
Berkshire discourages "street name" registrations of its stock
沃伦·巴菲特3 号区域?
WARREN BUFFETTZone 3?
现场股东巴菲特先生,我叫洛拉·威尔斯,来自佛罗里达州,是持股非常少的股东。我想问一下,为什么通过经纪商代持股票的股东,没有资格为你们的慈善捐赠计划进行推荐?
AUDIENCE MEMBERMr. Buffett, my name is Lola Wells (PH) and I come from Florida. I'm a very minimum stockholder. And I'm curious why stockholders whose stock is held in street name aren't eligible to make recommendations for your donations.
沃伦·巴菲特区别其实不完全在于股票是否由经纪商代持——当然,那也是一个区别。正如 B 股招股书最初说明的,B 股股东不参与这项计划。由受益所有人直接持有的 A 股则可以参与。我们在 1981 年前后获得了一项税务裁定,确保股东指定捐赠的款项不会被视作推定股息而征税。因为一直存在这种可能性,即美国国税局会认为,允许股东指定慈善捐赠,相当于我们先给予了他们某种利益,先要征收股息税,然后才算是他们自己捐出去的。所以我们拿到了这项税务裁定,它适用于受益所有人或登记持有者直接持有的股份,我们此后也一直遵循这一裁定执行。不得不说,坦率地讲,如果处理代持股东,那也简直是一场噩梦。目前我们的 A 股大约有 3 万到 3.5 万名代持股东,B 股则可能有 6 万左右。操作起来的复杂程度会是场噩梦。而且,任何人都知道,除非你用股票做了保证金贷款,否则完全可以把股票登记在自己名下,我们也鼓励大家这么做。其中一个原因,是你能更快收到股东通讯材料。我们发现,通过券商分发给代持股东的报告,发送情况很不稳定。因此,我们确实鼓励你把股票登记在自己名下。这样你不仅能及时收到通讯材料,如果持有的是 A 股,还能参加捐赠计划。顺便提一句,可别小看自己的持股。我们俩合伙控制着公司,所以我很高兴你能来。(笑声)查理?
WARREN BUFFETTThe distinction really isn't whether their stock is held in street — well, that's one distinction. The Class B shareholders, as was pointed out in the prospectus originally for the B shares, do not participate in the program. The A shares that are held by the beneficial owner do participate. We obtained a tax ruling — 1981 or thereabouts — that made sure that the — there would be no taxation as a constructive dividend of the amount that shareholders could designate. There always was that possibility that the IRS would take a position that by allowing shareholders to designate a contribution to a charity, that we were giving them something which first would be taxed as a dividend, and then they would later give away. So we have a tax ruling, and that tax ruling applies to shares held by beneficial owners, or by record holders themselves. And we followed that ruling subsequently. I might say it would be sort of a nightmare too, frankly, if we got into street name holders. We're at the point now where we probably have 30 or 35,000 street name holders of the A, and with the B it's probably 60,000 or some number like that. And it would be quite a nightmare to do. And anyone, you know, unless they have margin debt against their stock, they can put it in their own name and we encourage people to do it. One reason we encourage people to do it is that they'll get their shareholder communications more promptly, too. We find that it's quite erratic — that the distribution of reports is quite erratic — when handled through brokerage houses to street name holders. So we really do encourage you to have your stock registered in your own name. You'll get the communications promptly, and if you get the A shares you'll be able to participate in the contributions program. And don't minimize your holdings, incidentally. Between the two of us we control the company, so I'm glad to have you here. (Laughter) Charlie?
查理·芒格我们对小股东完全没有意识形态上的偏见。只是从行政管理的角度看,这在技术上不可行。
CHARLIE MUNGERThere's no ideological bias against the small shareholder. It's just not technically feasible to do it as a matter of administration.
沃伦·巴菲特我要指出的是,整个股东指定捐赠计划,以及所有与这次会议相关的工作,我是说,Ak-Sar-Ben 棒球队做得非常出色。他们帮了大忙。但就寄出 1.1 万多张会议门票、棒球票、以及所有策划工作而言,基本上都是伯克希尔的人在做的。他们齐心协力,做各种工作。所以,当你看到那个 3000 多平方英尺的办公室时——我们得到了一位内部审计师的帮助,他不在办公室工作。但很少人只是做完自己的本职工作,然后在此基础上再做这些工作。他们从没想过会卷入这些事情。(掌声)谢谢。我们本可以有一个 50 人的部门来负责类似的事情。但同样,我们每年收到成千上万份年报索取请求,都涌进来,我们只有几个人,他们彬彬有礼、心情愉快地处理,我真的很佩服他们。
WARREN BUFFETTI should point out that the entire shareholder-designated contributions program, really, all of the work in relation to this meeting, I mean, and Ak-Sar-Ben has been terrific. They've helped out enormously. But in terms of sending out 11,000-plus tickets to the meeting, the baseball tickets, the planning that goes into it and everything, it's all done by the people at Berkshire, basically. They pitch in to do all kinds of work. So when you look at that 3,000-plus square foot office — we get help from an internal auditor who works — does not work — in the office. But very few people just do all of their regular jobs, and then they do this on top of it. And they never thought they were getting into this. (Applause) Thank you. We could have a department of 50 people, you know, assigned to something like this. But, the same way — you know, we get thousands and thousands of requests for annual reports, and they all come in, and we've got just a few people, and they handle it with courtesy and cheerfulness and I really tip my hat to them.
巴菲特为何还没写书
Why Buffett hasn't written a book
沃伦·巴菲特好,下面请第四区提问。
WARREN BUFFETTNow, let's go to Zone Four please.
现场股东早上好。我是马歇尔·帕顿,来自得克萨斯州班德拉。首先,我想由衷感谢您,不仅为我们提供了一个优质的投资工具,还一路给我们上了很好的投资课。非常感谢您那两卷本的历年致股东信,那是我们家的必读书目。如果您能克制一下对我的敌意,我也想感谢查理·芒格——(巴菲特笑)——谢谢他 1994 年在南加州大学商学院给学生们那次演讲的文字稿。那也是我们的必读材料。我想问您,您什么时候写您的书?
AUDIENCE MEMBERGood morning. I'm Marshall Patton (PH) from Bandera, Texas. And first I'd like to thank you very much for not only giving us a good investment vehicle, but giving us a good education along the way. And thanks a lot for the two-volume set of the letters to stockholders over the years. It's required reading around our place. And if you can contain your hostility, I'd like to thank Charlie Munger for — (Buffett laughs) — the copy of his speech to the University of Southern California Business School students back in 1994. It's also required reading. And I want to ask you, when are you going to write your book?
沃伦·巴菲特(笑)嗯,首先我想先评论一句查理的那次演讲。我认为,世界上每一位投资者在开始投资之前,都应该读一读那篇演讲。我认为那是经典之作。我们有副本可以提供——大约一年前,我们给当时的股东寄过一次。不过,任何人想要一份那篇演讲的副本,我都很乐意提供。至于我,好像没多大必要写书了。其他人都在写。(笑声)我们今天在场的就有珍妮特·洛,她刚写了最新的一本。你知道,我在不同场合已经把我知道的一切都说完了,可能还多说了一大截。所以我从没觉得有必要写书。我真觉得,我们的年报就像是一套分期付款形式出版的书。另外,我认为很少有人能写出两本书,而我自己呢,大概怀着一种毫无来由的乐观,总觉得最好的还在后头,还会有更多有趣的事情发生,我可不想断绝了点评那些事情的后路。所以,我觉得可能还要几年吧。不过,总有一天我或许也会动笔的。但我感觉,如果真写了,可能反倒是个坏信号,因为那或许意味着我真的认为我正在写的东西,比将要发生的事情更重要。查理,你会写一本书吗?
WARREN BUFFETT(Laughs) Well, first of all I'd like to comment on Charlie's talk here. I think every investor in the world ought to read that talk before they invest. I think that's a classic. And we have copies available for — we mailed it out a year or so ago to the shareholders at that time. But anybody'd like a copy of that talk I'd be glad to supply it. There doesn't seem to be any need for me to write a book. Everybody else is doing it. (Laughter) We've got Janet Lowe here who just wrote the most recent one. You know, at one time or another I said everything I know and a good bit more. So I've never felt compelled to do it. I really feel that the annual reports are sort of a book on the installment system. Plus I think very few people write two books, and I have this kind of unwarranted optimism, I guess, that the best is always yet to come and there are a lot more interesting things that are going to happen, and I would hate to preclude commenting on those. So I think it's going to be a few years. But I may get around to it at some point. But I think maybe it'd be a bad sign if it happened, because it might be that I really thought that what I was writing about was more important than what was going to happen next. Charlie, are you going to write a book?
查理·芒格不会。不过,你刚才关于为什么写不出书的评论,让我想起一个中西部人,他留了一份未完成的手稿。他为自己没能写完那本书而道歉,书名叫做《中西部那些有名有姓的狗娘养的混蛋》。(笑声)他说,他隔三差五就能遇到一个——(笑声)——所以这本书永远也写不完了。(笑声和掌声)
CHARLIE MUNGERNo, but your comment about why you are unable to write a book reminds me of the Middle Western fellow who left an unfinished manuscript. And he apologized for not finishing his book, which was entitled Famous Middle Western Sons Of Bitches. (Laughter) And he said he was always meeting a new one — (laughter) — and therefore he could never finish the book. (Laughter and applause)
沃伦·巴菲特出于礼貌,查理和我准备在各自要写的书里,把对方排除在外。(笑声)查理是——查理在内布拉斯加州长大,他是其人,有真凭实据可以证明。很多年前,我们曾在同一家杂货店干过活,只是时间不同。
WARREN BUFFETTAs a courtesy, Charlie and I are leaving each other out of the book that we write. (Laughter) Charlie was — Charlie grew up in Nebraska, and he's authentic. He has the credentials to prove it. We worked in the same grocery store at different times many years ago.
“务实”的预期
"Realistic" expectations
沃伦·巴菲特请第五区提问。
WARREN BUFFETTArea 5, please.
现场股东巴菲特先生,我叫 J.P.,从新加坡来的。我飞了 24 个小时才到这里。巴菲特先生,您一生都在不断地低承诺、高交付。例如,在最近许多年里,您一直把伯克希尔·哈撒韦的长期账面价值增长率目标定在 15%。但您实际达到了大约 24%。您的谦逊和最终结果之间有 9% 的巨大差距。这可能是公司历史上最大剂量的谦逊。请问,您的谦逊和最终结果之间为什么会有这么大的差距?(笑声)
AUDIENCE MEMBERMr. Buffett, my name is J.P. from Singapore. I flew 24 hours to get here. Mr. Buffett, throughout your life you have repeatedly under promised and over delivered. For many recent years, for example, you've targeted Berkshire Hathaway's long-term book value growth at 15 percent. Yet you have come through at about 24 percent. That is a big gap of 9 percent between your modesty and the outcome. Perhaps the biggest dose of modesty in corporate history. May I ask, why is there such a big gap between your modesty and the outcome? (Laughter)
沃伦·巴菲特我不认为那是谦逊。我认为那是——首先,过去 10 到 15 年,我们碰上了一个极好的市场,所有企业的估值都得到了重新评估。所以,当我们真正开始担心未来表现时,关键因素是我们的资本规模变得更大。毫无疑问,你运作的资本规模越大,工作就越困难。我们很幸运,资本的增长恰好赶上了经济大潮推高所有船只的时期。所以,我们的运气比 10 年或 5 年前我预想的要好。但这得益于巨大的顺风。如果没有那个顺风,我们不会做得这么好。我想相对而言我们可能做得一样好,但绝对表现不会这么好。我可以向你保证,未来我们不会有那个顺风。但我们会有更大的资本规模,这是一个制约因素。所以,如果查理和我能达成一个协议,在未来 10 年使伯克希尔的内在价值每年增长 15%,我们现在就会签字。我不想让你们用更低的数字来诱惑我们,因为那些数字会变得惊人。如果我们 10 年完全不派发股息,你可以算出 15% 的增长率会带我们走到哪里。我们希望达到那个目标,但我们认为那是上限。而且,我非常有把握,在市场的表现开始落后于企业本身表现的时期,增长率可能会远低于 15%。查理,你想补充吗?
WARREN BUFFETTI don't think it was modesty. I think it was — For one thing, we've had a terrific market that has reappraised all businesses in the last ten or 15 years. So when we really started worrying about future performance, the key factor was having larger amounts of capital. And there's no question that the larger the amount of capital you work with, the more difficult the job is. Now, we were fortunate that that ascension in capital happened to coincide with things that just lifted all the boats substantially. And so we've had better luck than I would have guessed we would have had ten years ago, or five years ago. But it's been aided by a huge tailwind. And absent that tailwind we would not have done as well. I think maybe we would have done relatively as well, but we would not have done as well in absolute terms. And we won't have that tailwind in the future, I can assure you of that. But we will have a larger amount of capital, which is the anchor that works on it. So, if Charlie and I could make a deal to increase the intrinsic value of Berkshire at 15 percent a year over the next ten years, we would sign up now. And I don't want you to even tempt us with lower numbers, because those numbers get astounding. If we paid no dividend at all over a ten-year period, you can figure out where a 15 percent rate would take us. And we hope to get there, but we think that is absolutely the tops. And I think it's very likely for a period when the market starts underperforming businesses, that the rate could be very substantially lower than that. Charlie, do you want to expand on that?
查理·芒格嗯,这位提问者来自新加坡,新加坡或许有着经济发展史上最了不起的记录。正因如此,他把每年 15% 的增长率称为“保守”。那可不叫保守,那叫狂妄。(笑声)只有新加坡来的人才会说那是保守。(笑声)
CHARLIE MUNGERWell, the questioner came from Singapore, which has perhaps the best economic record in the history of developing an economy. And therefore he referred to 15 percent per annum as modest. It's not modest, it's arrogant. (Laughter) Only somebody from Singapore would call it modest. (Laughter)
沃伦·巴菲特是啊。是啊。小心点,查理,要不然他们可能会来个呼声表决,让咱们搬到新加坡去,我是说——在座的可是一群追求业绩的人。大资金不可能以超高速度——以超高复利速度——实现增长。小资金或许也难,但大资金肯定做不到。如果有人管理着大资金,却承诺或暗示他们能取得确实十分出众的回报,你知道,对这种说法,我是会敬而远之的。数字会变得过于庞大。而且,你也知道,近年来某些资产管理机构身上已经出现过这种情况了。更何况,我们内在价值远高于账面价值,在这个基础上再增长 15%,那个数字会变得非常、非常庞大。我们需要的是极少数重大的想法。我们不需要成百上千个想法。我是说,我们也许需要那么多,但我们永远也想不出来。所以,我们寻求的是一些非常大的想法。不过眼下我们还没找到。我们会继续找,时不时的,总能找到一些。但是,说真的,如果你认为我们还有任何机会做得比 15% 更好,请相信我,我绝不是要以这个数字立下任何保证——但你真的不该——你日后会对伯克希尔失望的。我们不想让你们失望,所以我们才努力让大家保持务实的预期。
WARREN BUFFETTYeah. Yeah. Be careful, Charlie, or they'll have a voice vote that we should move to Singapore, I mean — This is the group that wants performance. Large quantities of money are not going to compound at super rates — at super compound rates. Small sums probably aren't either, but large sums aren't. And if anybody that manages large sums of money that promises or implies that they can achieve really outstanding returns, you know, I'd stay away from them. The numbers just get too big. And you know, you've seen some of that with certain money management organizations in recent years. And you know, 15 percent on an intrinsic value which is substantially greater than our book value gets to be a very, very big number. And we need huge ideas. We don't need thousands of ideas. I mean, we might need them, but we could never come up with them. So what we look for is the very large idea. But we're not finding them now. And we'll keep looking, and every now and then we will find something. But really, if you think we're going to have any chance of doing better than 15 percent, and believe me, that is no number that I'd want to sign my name to, but you really shouldn't — you're going to be disappointed in Berkshire. And we don't want to disappoint you, so that's the reason we try to be realistic about expectations.
巴菲特入主前的伯克希尔股东
Pre-Buffett Berkshire shareholders
沃伦·巴菲特第六区?
WARREN BUFFETTZone 6?
现场股东我叫达雷尔·帕特里克,来自俄亥俄州代顿。有多少股东持有伯克希尔的时间比您和查理更久?您和他们聚过吗?
AUDIENCE MEMBERMy name is Darrell Patrick (PH) from Dayton, Ohio. How many shareholders do you have that have owned Berkshire longer than you and Charlie? And have you ever gotten together with them?
沃伦·巴菲特持有时间比我们长的股东有多少?嗯,我们是从 1962 年开始买入的。当时股价是 7 又 5/8 美元左右,一共 2000 股。墙上还挂着那张交易单,我付了一毛钱佣金。真不敢相信那时候我付一毛钱佣金。现在我们只付五分钱,股价还高得多。(笑声)还好我没跟经纪人为佣金打一架,不然可能就没那 2000 股了。我们的董事金·蔡斯,他家持有伯克希尔的股份能追溯到什么时候?金,你在哪?看到了。是哪一年——
WARREN BUFFETTHow many shareholders have had it longer than we have? Well, we started buying in 1962. And it was seven and — I think the first ticket was at 7 5/8ths or thereabouts. It was 2,000 shares. I've got the trading card on the wall, and I paid a dime commission. I can't believe I was paying a dime commission in those days. We pay a nickel now, on much higher-priced stocks. (Laughter) It's a good thing I didn't have a fistfight with a broker about whether to pay it or not. I might have not had those 2,000 shares. We have as a director, Kim Chace, and his family's holdings in Berkshire go back to, what? Kim, where are you down here? There we are. What year would you —?
马尔科姆·蔡斯(Malcolm Chace):20 年代。
MALCOLM CHACE: The '20s.
沃伦·巴菲特20 年代,没错。蔡斯家族从 20 年代就持有伯克希尔了。不过我得说——我们买下了公司大约 70% 的股份——通过巴菲特合伙公司(Buffett Partnership),也就是我 60 年代管理的那家合伙公司——买下了大约 70%。也就是说,当时大约有 30 万股不在我们手里。除了蔡斯家族,我肯定还有一些——我敢说,大概有 50 到 100 位股东是从更早的时候一直持有到现在的,我很高兴他们还在。查理?
WARREN BUFFETTThe '20s, yeah. The Chace family has been in Berkshire since the '20s. But I would say — we bought about 70 percent of the — Buffett Partnership, which was a partnership I ran in the '60s — bought about 70 percent of the company. So that means they were 300,000 shares roughly that were not owned by us. Aside from the Chace family, I'm sure there are people that — I'm sure we've got, you know, 50 or 100 shareholders maybe from that earlier dates that are still around, and I'm glad they are. Charlie?
查理·芒格没什么要补充的。
CHARLIE MUNGERNothing to add.
巴菲特的飞机:从“无可辩驳”到“不可或缺”
Buffett's jet: "Indefensible" to "Indispensable"
沃伦·巴菲特第 7 区,楼上那边。
WARREN BUFFETTArea 7, up in the balcony over here.
现场股东莫鲁斯·斯宾塞(Maurus Spence),来自内布拉斯加州奥马哈。鉴于近期股市波动,您能否谈谈您对股市风险的定义?您的定义与标准定义有何不同?最后,鉴于查理最近对飞机的那番“逆向领悟”,您是否打算给“无可辩驳”号改名?
AUDIENCE MEMBERMaurus Spence from Omaha, Nebraska. In light of recent stock market volatility, could you give us your definition of stock market risk, and how does your definition differ from the standard definition? Finally, due to Charlie's recent counter-revelation about jets, are you going to rename "The Indefensible?"
沃伦·巴菲特关于第二个问题,查理想做一项声明。(笑)
WARREN BUFFETTCharlie would like to make an announcement on that second point. (Laughs)
查理·芒格在阿尔·尤尔茨基(Al Ueltschi)的启发下,我们拟将公司飞机的名字从“无可辩驳”号改为“不可或缺”号。(笑声与掌声)
CHARLIE MUNGERPrompted by Al Ueltschi, we are changing the name of the company plane from "The Indefensible" to "The Indispensable." (Laughter and applause)
沃伦·巴菲特没错,夏多布里昂(Chateaubriand)——顺便说一句,他不仅是那道牛排菜品名的来源,还是一位作家和哲学家——夏多布里昂曾写道,我认为我引用的出处无误,是“事件比思想造就更多的叛徒”。想想查理的这番话,正是因为收购了飞安国际(FlightSafety),才让他产生了这样的逆向领悟。这种体验在生活中屡见不鲜:人们会因自身处境的变化而迅速倒向新的观点。刚才第一个问题是什么来着?(笑声)
WARREN BUFFETTYeah, it was Chateaubriand, who, incidentally, was a writer and philosopher in addition to being the father of a piece of meat — Chateaubriand wrote one time, I believe I'm correct on my attribution here, that events make more traitors than ideas. And if you think about that in terms of Charlie's remark, that the purchase of FlightSafety caused Charlie to have this counter-revelation. It's an experience that is duplicated many times in life where people flip over very quickly to a new view based on their new circumstances. Now, what was that first question again? (Laughter)
查理·芒格我补充一点。我有一个朋友是联合航空的飞行员,他最近升职了,开 747-400。在开始载着像你们这样的人四处飞之前,他接受了五周的高强度训练。百分之百的训练都是在模拟器里完成的。模拟器就是这么好。所以——
CHARLIE MUNGERI might add that I have a friend who's a United Airlines pilot, and he has recently been promoted into the 747-400. Before he started carrying people like you around for hire, he had to train intensively for five weeks. One-hundred percent of his training was in a simulator. They're that good. So —
沃伦·巴菲特它们最好有这么出色。每台花了我们大约 1900 万美元。不过,效果确实惊人。想想看——我记得飞行中可能遇到的故障,有 85% 是没法在真飞机上教人的,否则学员早就没命了。所以——你想培养起应对那 85% 故障的本能和反应,唯一能学的地方就是模拟器,而另外那 15%,可能模拟器也是最佳的学习场所。
WARREN BUFFETTThey better be that good. They cost us about 19 million. I mean, but they're fabulous. I mean, if you think about — I think it's 85 percent of the problems that you can encounter in a plane, if you attempted to teach people by actually being in a plane, they wouldn't be here anymore, so there's — You want to develop the instincts and responses that can react to 85 percent of the problems, the only place to learn them is in a simulator, and probably the other 15 percent the best place is.
“波动性对真正的投资者而言是巨大的利好”
"Volatility is a huge plus to the real investor"
沃伦·巴菲特好,回到你的第一个问题。再跟我说一遍。
WARREN BUFFETTNow, let's go back to your first question. Give it to me again.
现场股东第一部分是,您能否定义——谈谈您对股市风险的定义,以及它与标准定义有何不同。
AUDIENCE MEMBERThe first part was, would you define — give us your definition of stock market risk and how it differs from the standard definition.
沃伦·巴菲特好的。我们不从——嗯,我们首先从商业风险的角度来思考。本杰明·格雷厄姆的投资方法关键在于,不把股票看作股票或股市的一部分。股票是生意的一部分。在座的各位拥有一家生意的一部分。如果生意做得好,只要他们没为加入这个生意付出过高的代价,他们就会做得不错。所以我们看的是——我们考虑的是商业风险。商业风险有多种来源。可能来自资本结构:当有人往生意里塞进巨额债务,一旦生意打个嗝,债权人就会来没收资产。也可能来自生意的本质——有些生意天生风险很高。过去——当商业飞机制造商还比较多的时候,查理和我会认为造一架商用飞机、一架大型客机,是一种押上公司命运的风险,因为在找到客户之前,你得把几亿几亿美元先砸进去。然后如果飞机出了问题,这家公司就可能完蛋。有些生意因为周期长、资本投入大,本身就带有很大风险。大宗商品生意也有风险,除非你是成本最低的生产商,因为成本最低的生产商会把你挤出市场。我们的纺织生意就不是成本最低的生产商。管理层很优秀,大家都努力工作,工会有合作精神,各种条件都不错。但我们不是成本最低的生产商,所以这是一桩有风险的生意。那个能比我们卖得更便宜的人,让我们陷入了风险。所以商业风险有很多种形式。我们倾向于进入那些天生风险低的生意,并且在资本结构上让这种低风险转化为企业的低风险。除此之外的风险是,即使你找到了并识别出了这样的生意,你为它们付出了过高的代价。这种风险通常是时间风险,而不是本金损失的风险,除非你陷入极其极端的情况。但再往后,风险就变成了你自身的风险。我是说,你能不能保持对生意基本面的信念,而不太在意股市。股市是为你服务的,不是来指导你的。这是拥有一家好生意、消除市场本身风险的关键。你提到了波动性。股市波动性是平均每天 0.5%,还是 0.25%,还是 5%,对我们来说没有任何区别。事实上,如果波动性更大,我们会赚更多的钱,因为会在市场上制造更多错误。所以波动性对投资者来说是巨大的优势。本·格雷厄姆用过“市场先生”的例子,我们也用过。我在年报里抄过。我抄袭所有优秀作者。本说:“想象一下,当你买入一只股票时,实际上你买进了一门生意,你有一个殷勤的合伙人,他每天都会出现,给你一个买入或卖出的报价,而且买卖价格一样。”在私人生意里,没人能每天从另一方得到买入卖出的报价。但在股市里你得到了。这是一个巨大的优势。如果这个合伙人是个酗酒的躁郁症患者,那优势就更大了。(笑声)他越疯,你赚的钱就越多。所以,作为投资者,你喜欢波动性。除非你上了杠杆,但如果你是投资者,你不会上杠杆。如果你是投资者,你喜欢剧烈波动,因为这意味着更多东西会被错误定价。实际上,近年来的波动性比以前降低了。它看起来更大,是因为人们用道琼斯指数点数来思考,看到加 50 或减 50 这样的大数字。但很多年前的波动性比现在大得多。当时波动的幅度相当疯狂。那给了你更多机会。查理?
WARREN BUFFETTYeah. We don't think in terms of — well, we think first in terms of business risk, you know. We — the key to [Benjamin] Graham's approach to investing is not thinking of stocks as stocks or part of a stock market. Stocks are part of a business. People in this room own a piece of a business. If the business does well, they're going to do all right as long as they don't pay way too much to join into that business. So we look at — we're thinking about business risk. Now, business risk can arise in various ways. It can arise from the capital structure when somebody sticks a ton of debt into some business, and so that if there's a hiccup in the business that the lenders foreclose. It can come about just by the nature of the — certain businesses are just very risky. Back in — when there were more commercial aircraft manufacturers, Charlie and I would think of making a commercial airplane, a big airliner, sort of as a bet-your-company risk because you would shove hundreds and hundreds of millions of dollars out into the pot before you really had customers. And then if you had a problem with the plane, you know, that company could go. There's certain businesses that inherently — because of long lead times, because of heavy capital investment — that basically have a lot of risk. And commodity businesses have risk unless you're the low-cost producer, because the low-cost producer can put you out of business. Our textile business was not the low-cost producer. And we had a fine management, and everybody worked hard. We had cooperative unions, all kinds of things. But we weren't the low-cost producer, so it was a risky business. The guy who could sell it cheaper than we could made it risky for us. So there's a lot of ways businesses can be risky. We tend to go into businesses that inherently are low-risk, and are capitalized in a way that that low risk of the business is transformed into a low risk to the enterprise. The risk beyond that is that even though you buy — identify — such businesses, that you pay too much for them. That risk is usually a risk of time rather than loss of principal, unless you get into a really extravagant situation. But then the risk becomes the risk of you yourself. I mean, whether you can retain your belief in the real fundamentals of the business and not get too concerned about the stock market. The stock market is there to serve you, and not to instruct you. And that's a key to owning a good business, and getting rid of the risk that would otherwise exist in the market. You mentioned volatility. It doesn't make any difference to us whether the volatility of the stock market, you know, is — averages a half a percent a day or a quarter percent a day or 5 percent a day. In fact, we'd make a lot more money if volatility was higher, because it would create more mistakes in the market. So volatility is a huge plus to the real investor. Ben Graham used the example of "Mr. Market," which is the — and we've used it. I've copied it in the report. I copy from all the good writers. And Ben said, "You know, just imagine that when you buy a stock, that you — in effect, you've bought into a business where you have this obliging partner who comes around every day and offers you a price at which you'll either buy or sell. And the price is identical." And no one ever gets that in a private business, where daily you get a buy-sell offer by a party. But in the stock market you get it. That's a huge advantage. And it's a bigger advantage if this partner of yours is a heavy-drinking manic depressive. (Laughter) The crazier he is, the more money you're going to make. So you, as an investor, you love volatility. Not if you're on margin, but if you're an investor you aren't on margin. And if you're an investor, you love the idea of wild swings because it means more things are going to get mispriced. Actually, volatility in recent years has dampened from what it used to be. It looks bigger because people think in terms of Dow points and so they see these big numbers about plus 50 or minus 50 or something. But volatility was much higher many years ago than it is now. And you had — the amplitude of the swings was really wild. And that gave you more opportunity. Charlie?
查理·芒格嗯,这导致大学金融系出现了风险调整收益的概念。我给各位最好的建议是,完全忽略这个进展。风险在口语中有很好的含义,指事情可能严重出错的大概率。而金融教授们把波动性跟一堆愚蠢的数学搅在一起。对我来说,这比我们做的缺乏理性,而且我不认为我们会改变。(巴菲特笑)
CHARLIE MUNGERWell, it got to be the occasion in corporate finance departments of universities where they developed the notion of risk-adjusted returns. And my best advice to all of you would be to totally ignore this development. Risk had a very good colloquial meaning, meaning a substantial chance that something would go horribly wrong. And the finance professors sort of got volatility mixed up with a lot of foolish mathematics. To me, it's less rational than what we do, and I don't think we're going to change. (Buffett laughs)
沃伦·巴菲特金融系教的是波动性等于风险。他们想衡量风险,又不知道别的办法。他们基本上不知道怎么做。所以就说波动性衡量风险。我经常用一个例子:当我们首次买入《华盛顿邮报》股票时,在 1973 年,它从整个公司估值大约 1.8 亿到 1.75 亿美元的水平,跌了将近 50%,跌到也许 8000 万或 9000 万美元。因为跌得非常快,股票的贝塔系数实际上反而上升了。一位教授会告诉你,如果你用 8000 万美元买入,比用 1.7 亿美元买入,这家公司风险更大。自从 25 年前他们告诉我这个说法以来,我一直没想明白。(笑声)
WARREN BUFFETTFinance departments teach that volatility equals risk. Now, they want to measure risk, and they don't know any other way. They don't know how to do it, basically. And so they say that volatility measures risk. And, you know, I've often used the example that the Washington Post stock when we first bought it had gone — in 1973 — had gone down almost 50 percent from a valuation of the whole company of close to, say, 180 or 175 million, down to maybe 80 million or 90 million. And because it happened very fast, the beta of the stock had actually increased and a professor would have told you that the stock — company — was more risky if you bought it for 80 million than if you bought it for 170 million. Which is something that I've thought about ever since they told me that 25 years ago, and I still haven't figured it out. (Laughter)
佛罗里达大学将教授格雷厄姆式投资
University of Florida will teach Graham-style investing
沃伦·巴菲特顺便提一句,我应该就这件事做个说明,因为我多年来总拿金融系开玩笑。有个叫梅森·霍金斯的家伙,经营着东南资产管理公司,刚给佛罗里达大学捐了 100 万美元,佛罗里达州政府又配捐了 75 万美元。所以这 175 万美元将用于开设几门课程,内容基本上就是格雷厄姆的投资方法,我想很快就会开课。这样一来,至少会有——实际上不止——但会有一个金融系专门致力于教授格雷厄姆方法。而且我觉得他们甚至会采纳我的建议,就是我在年报里提过的,开一门如何评估企业价值、以及应该如何对待股市的课程。所以感谢梅森,我得补充一句,他管钱管得相当出色。至少会有一所大学的课程来探讨我认为投资中那些重要的问题。
WARREN BUFFETTIncidentally, I should make an announcement on that, because I think that I've made a certain amount of fun of financial departments over the years. A fellow named Mason Hawkins who runs Southeastern Asset Management just gave a million dollar gift to the University of Florida, and the state of Florida is matching that with 750,000. So this million-seven-fifty is going to be used to have several courses in what essentially is the Graham approach to investing, I think, starting very soon. So that there will be at least — and there are more than this — but there will be a finance department in this case specifically devoted to teaching the Graham approach. And I think they're even going to pick up on my suggestion that I stuck in the annual report about having a course on how to value a business and what your attitude toward the stock market should be. So thanks to Mason, who's done very well managing money, I should add. And there will be at least one university course that tackles what I think are the important questions in investing.
强制性再投资与“股东盈余”
Compulsory reinvestment and "owner earnings"
沃伦·巴菲特请 8 区提问。
WARREN BUFFETTZone 8, please.
现场股东两位先生,我叫理查德·瑟瑟,来自亚利桑那州图森市。
AUDIENCE MEMBERGentlemen, my name is Richard Sercer from Tucson, Arizona.
沃伦·巴菲特让我们给他鼓个掌。就是这位先生促成了飞行安全的收购。(掌声)
WARREN BUFFETTLet's give him a hand. This is the gentleman that led to the FlightSafety purchase. (Applause)
现场股东我的问题与股东盈余有关。在计算其中(c)项,也就是维护性资本支出和营运资本需求时,您能给我们什么指导?
AUDIENCE MEMBERMy question relates to owner earnings. What guidance can you give us as to the calculation of item (c), which is maintenance capital spending and working capital requirements?
沃伦·巴菲特(c)项?理查德,我本来想问你个问题呢。要不换一家公司?(笑声)理查德和他的妻子阿尔玛来参加过多少次了,大概八次左右吧,他在年报里做的事都写了。但要不是理查德,我们根本不会并购飞行安全。为此我们非常感谢他。好了,至于(c)项,我不记得(c)项是什么了。
WARREN BUFFETTItem (c)? Richard, I was going to ask you a question. How about another company? (Laughter) Richard and his wife Alma have attended, what, maybe eight or so meetings, and what he did is covered in the annual report. But if it had not been for Richard we would not have merged with FlightSafety. And for that we owe him a lot of thanks. Now, the item (c), I don't remember item (c).
查理·芒格他说的是维护性支出和营运资本——
CHARLIE MUNGERHe's talking about maintenance expenditures and working capital —
沃伦·巴菲特嗯,我知道。
WARREN BUFFETTYeah, I know.
查理·芒格——之类的。强制性再投资。
CHARLIE MUNGER— and so forth. The compulsory reinvestment.
沃伦·巴菲特哦,哦,回到那个——那个描述是好几年前的事了。对。就我们从事的业务而言,无论全资子公司还是主要投资公司,我们认为报告利润——除了某些重大的并购会计调整,通常就是无形资产的摊销——我们认为报告利润,实际上就是报告利润加上或减去(通常是加上)并购会计调整,已经相当不错地代表了企业的真实盈利。当然,你可以说可口可乐每年花大笔钱做营销和广告,这些费用其实有一部分是在创造资产,就像他们在建厂房一样,因为不仅对当下有贡献,还为未来创造了更多价值。这个观点我不反对。但当然了,过去也是如此。如果你早些年把这些支出资本化了,现在还得摊销它们的成本。我认为在通胀相对较低的情况下,对于我们拥有的这类企业来说,报告利润加上任何——嗯,其实就是无形资产的摊销。其他并购会计调整通常不那么重要。我得说,这些数字对我们来说已经很好地体现了股东盈余。查理,你想到我们业务中有没有例外情况?
WARREN BUFFETTOh, oh, back on the — goes back some years on that description. Yeah. In the case of the businesses that we're in, both wholly owned and major investee companies, we regard the reported earnings — with the exception of the — some major purchase accounting adjustment, which will usually be an amortization of intangibles item — we regard the reported earnings — actually the reported earnings plus — plus or minus, but usually plus — purchase accounting adjustments, to be a pretty good representation of the real earnings of the business. Now you can make the argument that when Coca-Cola's spending a ton of money each year in marketing and advertising that they're expensing, that really a portion of that's creating an asset just as if they were building a factory, because it is creating more value for the company in the future, in addition to doing something for them in the present. And I wouldn't argue with that. But of course, that was true in the past, too. And if you'd capitalized those expenditures in those earlier years, you'd be amortizing the cost of them at the present time. I think with a relatively low inflation situation, with the kind of businesses we own, I think that reported earnings plus amortization of any — well, it's really amortization of intangibles. Other purchase accounting adjustments usually aren't that important. I would say that they give a good representation to us of owner earnings. Can you think of any exceptions in our businesses particularly, Charlie?
查理·芒格没有。我们——在经历了一些早期不愉快的教训之后,我们一直尽量避开那些为了保持原地不动就需要大量强制性再投资的领域。但外面确实还有这样的企业。只是我们手里没有。
CHARLIE MUNGERNo. We have — after some unpleasant early experience, we have tried to avoid places where there was a lot of compulsory reinvestment just in order to stand still. But there are businesses out there that are still like that. It's just that we don't have any.
沃伦·巴菲特对。我举个例子,就说 GEICO,它的收益——内在价值的增长——会远远大于年度报告利润所体现的。你是否愿意把那部分额外金额称为股东盈余,那是另一个问题。但只要我们从这个业务中积累浮存金,而保单持有人仍然和过去一样,那么内在价值的增长中就有报告利润之外的额外成分。但你是愿意把它当作收益,还是只把它看作内在价值的增量,我姑且留给你自己判断。不过我要说,毫无疑问,在我们的保险业务中,我们的浮存金在 1967 年刚进入时大概只有 2000 万美元,而现在这个数字,实际上通过浮存金的积累,已经产生了超出我们向你们报告利润的收益。我认为我们的透视盈余——它们是很粗略的。我们不会试图——我们不相信把数字算到小数点后四位,因为我们连第一位数字到底是什么都搞不太清楚。所以我不希望——我从来不希望你们觉得它们太精确,但我认为它们大致能很好地反映每年实际归属于我们情况下的盈利。而且我认为它们变动的速度,能很好地说明我们取得了进步,或者说没有什么进步。我唯一要做大调整的是巨灾再保险业务,我们偶尔会遭遇非常糟糕的一年。你可能应该在所有好年份里都扣掉一些,而在坏年份来临时,你不应该把这个当成可以预测未来的东西。查理?
WARREN BUFFETTYeah. I would say that in the case of GEICO, for example, the earnings — the gain in intrinsic value — will be substantially greater than represented by the annual earnings. Whether you want to call that extra amount owner earnings or not is another question. But as we build float from that business, as long as it's represented by the same kind of policyholders that we've had in the past, there is an added element to the gain in intrinsic value that goes well beyond the reported earnings for the year. But whether you want to really think of that as earnings, or whether you just want to think of that as an increment to intrinsic value, you know, I sort of leave to you. But I would say that there's no question that in our insurance business, where our float was $20 million or so when we went into it in 1967, and where it is now, that there have been earnings, in effect, through the buildup of the float that have been above and beyond the reported earnings that we've given to you. I think our look-through earnings are — they're very rough. And we don't try to — we don't believe in carrying things out to four decimal places where, you know, we really don't know what the first digit is very well. So, I don't want — I never want you to think of them as too precise, but I think they give a good rough indication of the actual earnings that are taking place, attributable to our situation every year. And I think the pace at which they move gives you a good idea as to the progress, or the lack of progress, that we've made. The only big adjustment I would make in those is in the super-cat insurance business, we're going to have a really bad year occasionally. And you probably should take something off all of the good years, and you probably should not regard — when the bad year comes — you should not regard that as something to be projected into the future. Charlie?
查理·芒格没别的了。
CHARLIE MUNGERNo more.
沃伦·巴菲特没别的了。
WARREN BUFFETTNo more.
沃尔特·迪士尼收购美国广播公司后的收视率
Ratings after Walt Disney's purchase of ABC
沃伦·巴菲特请 9 区提问。
WARREN BUFFETTZone 9, please.
现场股东巴菲特先生,我是里克·富尔顿,来自奥马哈。最近我和我妻子去华盛顿出差,我想告诉格雷厄姆夫人——我知道她在这里——每天早上能读到像《华盛顿邮报》这样的好报纸是多么愉快。另外,我有个问题关于大都会/美国广播公司,现在归迪士尼了。默菲先生在美国广播公司被迪士尼收购后还忙吗?(巴菲特笑了)还有,每周你都在报纸上看到尼尔森收视率。美国广播公司现在好像看的人少了,这要紧吗?对迪士尼的利润有影响吗?谢谢。
AUDIENCE MEMBERMr. Buffett, I'm Rick Fulton from Omaha. Really. Recently I was in Washington, D.C. on — with my wife on a business trip, and I wanted to tell Mrs. Graham, I know she's here, what a pleasure it is to get up in the morning to a good newspaper like the Washington Post. Also, I have a question about CapCities and now Disney. And is Mr. Murphy keeping busy now that ABC's owned by Disney? (Buffett laughs) Also, every week you read in the paper the Nielsen ratings. And does it matter that ABC now, it seems that less people recently are watching? Does it matter to Disney's bottom line? Thank you.
沃伦·巴菲特嗯,关于默菲先生的第一个问题就是,要是能雇到默菲先生我们肯定会雇。我是说,这个世界上没有比汤姆·默菲更好的经理人,也没有比他更好的人了。所以——他——我觉得他挺忙的。他一直负责纽约大学医院。他不会这么说,但他当了好几年董事长,那是个每年大约 8 亿美元规模的组织。查理也管过医院,所以他知道那能让人多忙。但我得说,我很想找一家企业,能吸引默菲回来管理。因为没有人比他更优秀了。查理,你想对默菲补充点什么吗?
WARREN BUFFETTWell, the first question about Mr. Murphy is that if we could hire Mr. Murphy we would. I mean, there is no one in this world that is a better manager than Tom Murphy, or a better human being as far as that's concerned, so — He — I think he's keeping pretty busy. He has been responsible for NYU Hospital. He wouldn't say that, but he's been the chairman of it for some years, and that's a $800 million a year or thereabouts organization. Charlie runs a hospital, so he knows how busy it can keep you. And he — but I would say this, that I would love to find a business that I could entice Murph to come back and run. Because they don't get any better than he is. And Charlie, you want to add anything on Murph, or?
查理·芒格嗯,我想说,因为你说得完全正确。(笑声)
CHARLIE MUNGERWell, I'd like to because you're absolutely right. (Laughter)
沃伦·巴菲特问题的另一部分是什么?
WARREN BUFFETTAnd what was the other part of the question?
现场股东先生,最近美国广播公司的尼尔森收视率下降——
AUDIENCE MEMBERSir, does recent — the decline in ABC's Nielsen ratings —
沃伦·巴菲特嗯。
WARREN BUFFETTYeah.
现场股东——和利润有关吗?
AUDIENCE MEMBER— have anything to do with the bottom line?
沃伦·巴菲特我们说的是(听不清)——
WARREN BUFFETTAre we talking (inaudible) —
现场股东——(听不清)昨晚的《阿甘正传》?(笑声)
AUDIENCE MEMBER— (inaudible) Forrest Gump last night? (Laughter)
沃伦·巴菲特对,当然有影响。收视率在很多情况下会转化为——不完全是——取决于时段,取决于一大堆因素。但总的来说,如果你的新闻时段收视率高,早间时段收视率高,日间时段收视率高,晚间时段收视率高,你就能赚更多钱。我是说,收视率会转化为金钱。可能不会马上转化,尤其是如果你有个大热剧集,可能卖得太便宜了。但随着时间的推移,你产品能卖出的价格和收视率相关。而在一段更长的时间之后,你为产品付出的价格也和收视率相关。但时间周期上有差异。所以收视率水平对任何电视网的利润都有影响。迪士尼很清楚这一点,他们是非常能干的经营者,我预测几年后你会看到效果。但不会立竿见影。节目编排的调整不会一周一周就能见效,因为人们有习惯,任何改变都有时间滞后。过去 20 年里,你看到过各个电视网轮番冲到榜首或跌到谷底。所以它在变动。变动幅度还不小。查理?
WARREN BUFFETTYeah, it makes a difference, sure. Ratings translate in many cases into, not — depends on daypart, depends on a whole bunch of things. But overall, you make more money if your ratings are good in news, if they're good in early morning, if they're good in daytime, if they're good at late evening, whatever. I mean, ratings translate into money. They may not translate immediately, particularly if they have some big hit show you may have sold it out too cheap. But over time the prices you receive for your product relate to ratings. And over time, but over a longer period of time, the price that you pay for the product also relates to the ratings. But there's a difference in the time cycle. So that it makes a difference to any network's bottom line what their ratings level is. Disney is conscious of that, and they are very able operators, and I predict you'll see in a couple of years. But you can't it immediately. The schedule fixes don't work on a, you know, week to week basis because people have habits, and there's a time lag involved in any change. And you've seen — over the last 20 years — you've seen various networks on top or on the bottom from time to time. So it moves around. It moves around a fair amount. Charlie?
查理·芒格对,我认为电视网业务本身是个相当艰难的业务。迪士尼在 ESPN 上的表现可能比他们预期的要好得多,而在电视网上可能稍微差了点。这种事都会发生。
CHARLIE MUNGERYeah, I think the TV network business is intrinsically a pretty tough business. And Disney did way better on ESPN than they might have forecast, and they probably did a little worse on the network. These things happen.
沃伦·巴菲特说起来,大都会收购美国广播公司那会儿,情况还真是这样。1985 年,我们做了这笔交易,我记得,交易完成是在——我记得是在 86 年头一两天完成的。也许我记错了。但那个电视网收视率——收视率——掉得很厉害,尤其是白天时段。我们一直以为白天时段几乎铁定能赚大钱,以前也确实是。黄金时段是人们最关注的,但我们买下之后,白天时段大幅下滑。这跟我开始出现在那些电影里——我是说,你之前看到的那部电影——可没关系。不想让任何人把这两件事扯上关系,但确实发生在同一个时间点上。我们得到的意外之喜,再次,是 ESPN。大都会做交易买美国广播公司的时候,ESPN 还在赔钱,我们当时真没把它看那么重——没觉得它有这么大的潜力。结果呢,你知道,它变得巨大无比。它给我们带来的收益,远远超出我们的预料。当初美国广播公司的掌门人伦纳德·戈登森跟我们说,ESPN 会这么厉害。但我们呢,当然了,聪明过头了,根本没理他。我觉得迪士尼对 ESPN 的表现也感到惊喜。它是个巨无霸。
WARREN BUFFETTThat was, incidentally, the situation when CapCities bought ABC. In 1985, we made the deal, I think, and it closed — I think it closed the first day or two of '86. I may be wrong on that. But the network diminished — the ratings — diminished significantly, and particularly in daytime. We'd always thought daytime was almost a certainty to produce big earnings, and it had. Primetime is what people pay the most attention to, but daytime slipped significantly after we bought it. It has no relationship to those movies — I mean, to a movie you saw earlier — when I started appearing on it. Don't want anybody to make that connection, but it did happen to be at the same time. The kicker we got, again, was ESPN. ESPN was losing money when CapCities made the deal to buy ABC, and we never really regarded it as being that — having that big a potential. And you know, it has been huge. It was enormously better for us than we ever anticipated. Leonard Goldenson, who ran ABC, told us it was going to be that good. But, of course, we were too smart to pay any attention to him. And I think Disney has been pleasantly surprised by how well ESPN has done, too. It's a powerhouse.
创设 B 类股相当于股票拆分
Creation of Class B shares similar to a stock split
沃伦·巴菲特10 区,请。
WARREN BUFFETTZone 10, please.
现场股东我叫比尔·图兰(音),来自爱荷华州得梅因,是公司股东。资本利得税好像准备要下调了。如果措施真的落地,您会考虑拆股吗?(巴菲特笑了)第二个问题,现场是否还有多余的年报可以领取?
AUDIENCE MEMBERMy name is Bill Turan (PH). I'm from Des Moines, Iowa, and I'm a stockholder. It would appear that there's going to be a capital gains tax cut. If it does materialize, would you consider a stock split? (Buffett laughs) Secondly, is there an extra copy of your annual report available on the premises?
沃伦·巴菲特年报的事,我猜我们能帮你弄到一份。实际上,哪位如果能把年报送到 10 区,我们将感激不尽。我不认为——好吧,换种说法。如果他们把资本利得税降为零,我们或许会——(笑声)不过我觉得查理无论如何都不会投赞成票。不,我们不会拆分伯克希尔的股票。(掌声)顺便提一句,我们不认为拆股是利好股东的举动。如果我们认为是,我们就会去做。我们认为,把全部历史经验通盘考虑下来,不拆股对股东是好事;而且,与假设我们多次拆股相比,我觉得今天这个会场里的股东群体更偏重投资人——或者说投资导向。拆股是一种吸引特定类型投资者、或许也会劝退其他类型投资者的方式。因此这种安排一直运行得很好。但我也要补充一点。去年我们实际上是在外界推动下才发行了 B 类股。这并非——要不是因为那家单位信托可能成立,我们自己是不会这么做的。我得说,从我们的角度看,结果相当理想。所以我们很高兴这件事发生了,也很高兴 B 类股东加入了我们。现在我们有了一种每单位价格低得多的证券。而且 B 类股发行至今,没有带来任何负面影响。因此,任何持有 A 股并想拆股的人,今天下午就可以按 1 股换 30 股的比例做到这一点。我是说,还有几家别的公司能给你这种机会?查理?
WARREN BUFFETTMy guess is we'll get you an annual report. In fact, if someone could take it up to zone 10, we'll be glad to get it to you. I don’t think — well, I'll put it this way. If they cut the capital gains tax to zero, we'll maybe — (Laughter) I don't think I'd get Charlie's vote though, anyway. No, we will not be splitting Berkshire stock. (Applause) Incidentally, we do not consider splitting the stock a pro-shareholder move. If we did, we'd do it. We think that net, to take the entire experience, it's worked out well for shareholders, and we think we have a more investor-oriented — or investment-oriented — audience in this room today than we would have had if we'd split many times. It is a way of enticing certain types of investors, and perhaps discouraging others. And so it's worked well. But I will say this, too. We got pushed into, in effect, issuing the Class B shares last year. Wasn't our — wouldn't have been something we would have done, except for the possible formation of the unit trust. And I would say that's worked out very well from our standpoint. So we're happy that it happened, and we're happy that the Class B shareholders have joined us. And we now have something that's denominated, you know, at a much lower level. And there have been no bad effects whatsoever from having the Class B out there. So anybody owns the A stock and wants to split, you can split 30-for-1 this afternoon. I mean, how many other companies give you that chance? Charlie?
查理·芒格我想他的意思是,你的股票已经完成拆分了。(笑声)
CHARLIE MUNGERI think what he's trying to tell you is that you've had your stock split. (Laughter)
我们不知道如何给英特尔和微软估值
We don't know how to value Intel and Microsoft
沃伦·巴菲特11 区,请。
WARREN BUFFETTZone 11, please.
现场股东是的,巴菲特先生,我想再次感谢您发行了 B 类股。
AUDIENCE MEMBERYes, Mr. Buffett, I would like to thank you again for issuing the Class B shares.
沃伦·巴菲特(笑)嗯,我们也很高兴这样做了,希望您持有了这些股票。
WARREN BUFFETT(Laughs) Well, I'm glad we did, and I hope you own them.
现场股东我是一名 B 类股东。想请您对我们所做的一些分析发表评论。如果有人采用您的投资理念,构建一个高度集中的六到八只股票的投资组合,并采纳您的“买入并持有”原则,让复利效应最大化且免于缴税,但做出一项重大修改:投资像英特尔和微软这样以 30% 速度增长的高动能公司,而不是您组合中那些以典型 15% 速度增长的公司。我的问题是,这样的投资理念能否带来两倍于您历史上为股东创造的股东回报?
AUDIENCE MEMBERI am a class B shareholder. I need your comment on some analysis that we did. If someone uses your investment philosophy of building a highly concentrated portfolio of six to eight stocks, and adopts your buy-and-holding principle so that the max of compounding and no tax works for you, but however, with one major modification: invest in high-octane companies like Intel and Microsoft that are growing at 30 percent, instead of typical 15 percent growth company in your portfolio. My question is, will this investment philosophy will translate into twice the shareholder return as you have historically provided to your shareholders?
沃伦·巴菲特是啊。嗯,如果英特尔和微软的回报是可口可乐和吉列的两倍,那收益自然也是两倍。我的意思是,问题在于你能不能识别出自己理解并且有高度信心的企业。如果你理解那些企业——很多人确实理解,但查理和我不理解——那你就有机会去评估它们。如果你认定它们价格合理,前景极其出色,那你会做得非常好。但有一大类公司,非常大的一类,查理和我就是不知道如何估值。我们并不为此困扰。我是说,我们不知道如何判断可可豆的价格走势,也不知道俄罗斯卢布会怎样,有各种各样的金融工具,我们就是觉得自己没有能力去评估。实际上,期望一个人理解世界上所有的企业,可能确实有点要求过高。我们发现有些企业我们理解起来要困难得多。说到“理解”,我对理解一家企业的定义是:你大致能判断出它十年后会处于什么状态。对很多企业,我没有这种确信,而对相对少数企业,我有。但我只需要少数几家。正如你指出的,你只需要少数几家,六到八家大概就够了。如果我们对你所描述的那些我们认为有些复杂的业务有洞察力,那对你来说当然会更好——对你来说肯定会更好——因为如果你说的那些增长率能够持续,过去曾经、现在可能依然存在赚到多得多的钱的机会。但我不认为——我不认为你能找到比英特尔公司的安迪·格鲁夫和微软公司的比尔·盖茨更优秀的管理者了。他们在各自所处的行业里似乎无疑占据了绝佳的位置。但我不太了解那些业务,无法像确信吉列和可口可乐的业务很棒那样,去确信它们的位置也那么棒。你可能因为自己的背景或者思维方式,比理解可口可乐和吉列更能理解那些业务。但我不行,所以我只能守在我确信自己能理解的东西上。如果别处有更多钱可赚,我认为赚到钱的人是凭本事赚到的。查理?
WARREN BUFFETTYeah. Well, it will certainly work out to twice the return if Intel and Microsoft do twice as well as Coke and Gillette. I mean, it's a question of being able to identify businesses that you understand and feel very certain about. And if you understand those businesses, and many people do, but Charlie and I don't, you have the opportunity to evaluate them. And if you decide they're fairly priced and they have marvelous prospects, you're going to do very well. But there's a whole group of companies, a very large group of companies, that Charlie and I just don't know how to value. And that doesn't bother us. I mean, you know, we don't know what — we don't know how to figure out what cocoa beans are going to do, or the Russian ruble, or I mean, there's all kinds of financial instruments that we just don't feel we have the knowledge to evaluate. And really, you know, it might be a little too much to expect that somebody would understand every business in the world. And we find some that are much harder for us to understand. And when I say understand, my idea of understanding a business is that you've got a pretty good idea where it's going to be in ten years. And I just can't get that conviction with a lot of businesses, whereas I can get it with relatively few. But I only need a few. As you've pointed out, you only need a few, six or eight or something like that. It would be better for you — it certainly would have been better for you — if we had the insights about what we regard as the somewhat more complicated businesses you describe, because there was and may still be a chance to make a whole lot more money if those growth rates that you describe are maintained. But I don't think they're — I don't think you'll find better managers than Andy Grove at Intel and Bill Gates at Microsoft. And they certainly seem to have fantastic positions in the businesses they're in. But I don't know enough about those businesses to be as sure that those positions are fantastic as I am about being sure that Gillette and Coca-Cola's businesses are fantastic. You may understand those businesses better than you understand Coke and Gillette because of your background or just the way your mind is wired. But I don't, and therefore I have to stick with what I really think I can understand. And if there's more money to be made elsewhere, I think the people that make it are entitled to it. Charlie?
查理·芒格嗯,拿英特尔这样的公司来说,物理定律终究会带来限制,最终让你无法在单块芯片上放更多的晶体管。而每年 30% 的增速,或类似的增速,在我看来——我并不认为——那些限制离我们还有一段相当的距离,但绝不是无限远。这意味着英特尔必须利用它当前的领先地位,延伸进入新的业务领域,就像 IBM 当年从霍勒瑞斯制表机延伸进入计算机领域一样。要提前预测某家公司能否做到这一点,这实在太——对我们来说太难了。
CHARLIE MUNGERWell, if you take a business like Intel, there are limitations under the laws of physics which eventually stop your putting more transistors on a single chip. And the 30 percent per annum, or something like that, you — I don't think — those limitations are still a good distance away, but they're not any infinite distance away. That means that Intel has to leverage its current leadership into new activities, just as IBM leveraged the Hollerith machine into the computer. Predicting whether somebody's going to be able to do that in advance is just — it's too tough for us.
沃伦·巴菲特鲍勃·诺伊斯——
WARREN BUFFETTBob Noyce —
查理·芒格我们可以(听不清)给你。
CHARLIE MUNGERWe could (inaudible) to you.
沃伦·巴菲特鲍勃·诺伊斯,英特尔公司两位——两位主要的——创始人之一,在爱荷华州格林内尔长大。我记得他是格林内尔一位牧师的儿子,念的是格林内尔学院。60 年代末我加入格林内尔的时候,他已经是格林内尔学院的董事会主席。他离开仙童半导体,与戈登·摩尔共同创办英特尔时,格林内尔参与了那笔私募融资并认购了 10%——那是英特尔的初始启动资金。鲍勃是个了不起的人。他非常容易聊得来,就像比尔·盖茨一样。我是说,这些人给我讲解他们的业务,他们是极好的老师,但我是个差劲的学生。他们确实——我是说,他们确实非常善于讲解自己的业务。鲍勃是个极其脚踏实地的爱荷华小伙,能告诉你风险在哪,也能讲清楚上升空间在哪里,极为讨人喜欢,百分之百诚实,在各个方面都是如此。所以,我们确实买下了他们原始发行量的 10%。那位掌管投资委员会的天才,几年后设法把这些股票都卖掉了,名字我就不提了。(笑声)现在谁要想算出那些股票现在的价值,也没有任何奖励。顺便讲个轶事。鲍勃最初特别热衷一件事,实际上他可能是最热衷这事的人:英特尔当时生产了一款手表。按鲍勃的说法,那款表相当惊艳。但只有一个问题。我们从格林内尔派了一个人去西海岸,到英特尔那边。鲍勃给了那人一块这种表。他回到格林内尔后,为我们的这笔小投资写了一份报告,写道:“这些手表真是太神奇了。”他说:“完全不用碰,它们就随着我们一路跨时区自动调整了时间。”换句话说,它们跑得飞快,后来果然如此。(笑声)他们为那款手表花了大约五六年时间,最后惨淡收场。你们也知道,到了 80 年代中期,英特尔经历了彻底转型,它此前依赖的核心产品当时也已经耗尽了能量。所以这并非——顺便说一下,安迪·格鲁夫写了一本极好的书,《唯有偏执狂才能生存》,讲的正是战略转折点。我推荐在座每一位都读一读这本书,因为它确实是一本相当出色的书。但他们有安迪·格鲁夫这样的人,与另外一些人一起完成了那次转型。但这种事不是每次都会发生。有些公司会被时代抛在后面。我们不想身处这样的行业——不想身处我们认为公司有可能被淘汰的行业。也就是说——英特尔原本有可能、也差不多就要脱轨了。你们知道,IBM 曾经持有英特尔很大一笔股份,在 80 年代中期都卖掉了。所以说,有这么一批理应非常熟悉那个业务的人,他们也同样没能看清未来。我觉得靠这类方式赚钱难度很大,但我认为某些人依靠理解那些类型的业务是可以赚到大钱的。我是说,确实有人具备这种洞察力。我们的一位董事沃尔特·斯科特,就凭一家企业做得极为出色——这家公司大约十到十二年前在奥马哈还只是一个几乎看不到什么苗头的想法,后来却发展成了一门巨大的生意。去橄榄球赛的路上,沃尔特给我解释过这件事,但碰巧又是一个差劲的学生,所以——(笑)沃尔特——要是沃尔特当初能让我真正弄明白,我会在看台上为他呐喊加分。但这丝毫不困扰我。我意思是,会让我难受的是,我自以为自己懂了一门生意,实际情况却是我不懂。那才让我难受。查理?
WARREN BUFFETTBob Noyce, one of the two founders of — two primary founders — of Intel, grew up in Grinnell, Iowa. I think he's the son of a minister in Grinnell, and went through Grinnell College and was chairman of the board of trustees of Grinnell when I went on the board of Grinnell back in the late '60s. And when he left Fairchild to form Intel with Gordon Moore, Grinnell bought 10 percent of the private placement that funded — was the initial funding for Intel. And Bob was a terrific guy. He was very easy to talk to, just as Bill Gates is. I mean, these fellows explained the businesses to me, and they're great teachers but I'm a lousy student. And they — I mean, they really do. They're very good at explaining their businesses. Bob was a very down to earth Iowa boy who could tell you the risks and tell you the upside, and enormously likeable, a hundred percent honest, every way. So we did buy 10 percent of the original issue. The genius that ran the investment committee and managed to sell those a few years later, I won't give you his name. (Laughter) And there's no prize for anybody that calculates the value of those shares now. Incidentally, one of the things Bob was very keen on originally, in fact he was probably the keenest on it, was he had some watch that Intel was making. And it was a fabulous watch, according to Bob. It just had one problem. We sent a guy out from Grinnell who was going out to the West Coast to where Intel was. And Bob gave him one of these watches. And when he got back to Grinnell he wrote up a report about this little investment we had, and he said, "These watches are marvelous." He said, "Without touching anything, they managed to adapt to the time zones as they change as we went along." In other words, they were running very fast, as it turned out. (Laughter) And they worked with that watch for about five or six years, and they fell on their face. And as you know, you know, they had a total transformation in the mid-'80s when the product on which they relied also ran out of gas. So, it's not — And Andy Grove has written a terrific book, incidentally, "Only the Paranoid Survive," which describes strategic inflection points. I recommend that every one of you read that book, because it is a terrific book. But they had an Andy Grove there who made that transformation, along with some other people. But that doesn't happen every time. Companies get left behind. We don't want to be in businesses where companies — where we feel companies can be left behind. And that means that, you know — and Intel could have, and almost did, go off the tracks. IBM owned a big piece of Intel, as you know, and they sold it in the mid-'80s. So, you know, here are a bunch of people that should know a lot about that business but they couldn't see the future either. I think it's very tough to make money that way, but I think some people can make a lot of money understanding those kinds of businesses. I mean, there are people with the insights. Walter Scott, one of our directors, has done terrifically with a business that started, you know, just a gleam in the eye maybe ten or 12 years ago here in Omaha, and it turned into a huge business. And you know, Walter explained that to me on the way down to football games, but bad student again, so — (Laughs) Walter — if Walter could have connected, and you know, I'd cheer from the stands. But that doesn't bother me at all. I mean, what would bother me is if I think I understand a business and I don't. That would bother me. Charlie?
查理·芒格嗯,我们年轻力壮的时候,在理解一些复杂企业上栽过跟头,现在到了这把年纪,就不打算再回头攻克我们当年没搞定的事情了——(笑)。(笑声)
CHARLIE MUNGERWell, having flunked when we were young and strong at understanding some complex businesses, we're not looking to master what we earlier failed at — (laughs) — in our latter years. (Laughter)
沃伦·巴菲特第 12 区?这可能会搞得像复兴布道会一样,我们都来忏悔自己的罪过,然后走上前来。(听不清)(笑声)
WARREN BUFFETTZone 12? This may turn out like a revival meeting where we all confess our sins and come forward (inaudible). (Laughter)
对所罗门有信心,但对华尔街其他公司没信心
Confident about Salomon but not rest of Wall St.
现场股东早上好,两位先生。我叫卡里·布莱克(音),来自佛罗里达州惠灵顿。我知道 1987 年你们购买——或者投资——所罗门兄弟的可转换优先股时,有八年的期限,可以把股票转换成普通股或者拿回现金。我知道 95 年你们拿了现金,这算是对所罗门兄弟不信任投票。将来怎么看这件事?
AUDIENCE MEMBERGood morning, gentlemen. My name is Cary Blecker (PH) from Wellington, Florida. I know in 1987 when you purchased — or invested — in the Salomon Brothers convertible preferred stock, you had the eight-year time frame to convert it into common or take the cash out. I know in '95 you took cash out, which was not a vote of confidence for Salomon Brothers. Any feelings on that in the future?
沃伦·巴菲特是的。我们——正如这位先生提到的,我们是在 1987 年买的,从 1995 年开始,我们有——每年,连续五年,我们要么拿现金,要么转换成普通股,每次是原 7 亿美元发行量的 20%。我们不必提前做这些决定。所以我们在 1995 年选择了拿现金。1996 年我们选择了拿股票。你们知道,我们觉得没必要在球还在投手手套里的时候就挥棒。我们宁愿等它飞到本垒板再做决定。所以下一笔 20% 的球,我认为会在 1997 年 10 月 31 日飞到本垒板。到时候我们再决定挥不挥棒。但我们今天不需要做这个决定。我想说,你们知道,我们转换的概率极大,但我们会等到那时候再做出最终决定。我们对所罗门的经营层有极高的信心。他们帮我们度过了过去一些极其黑暗的日子,展现了他们的本色。所以我们对此感觉很好。但对于投资银行或证券经纪行业整体的盈利能力,我们没有同样的信念。这不是那种——你对这种生意不会像对可口可乐之类的东西产生那种信念。它们不同。经济特征不一样。所以我们要看看这些业务——这个行业——怎么发展。但我们对管理层感觉很好,转换的可能性极高。但我们会等球飞到本垒板再挥棒。查理?
WARREN BUFFETTYeah. We — as the gentleman mentioned, we bought it in 1987, and starting in 1995 we have a — we have, every year for five years, we either have to take cash or convert to common, 20 percent of the original issue of 700 million. We don't have to make those decisions ahead of time. So we, in 1995, we elected to take cash. In 1996 we elected to take stock. And you know, we see no reason ever to swing at the ball while it's still in the pitcher's glove. We'd just as soon wait till it gets to the plate to make the decision. So the ball will get to the plate on October 31st of 1997, I believe, for the next 20 percent. And we'll decide whether to swing at that point. But we don't need to make that decision today. I would say that, you know, the odds are overwhelming that we'll convert, but we'll wait until that time to make the final decision. We have terrific confidence in the people that run Salomon. They helped us through some incredibly dark days in the past, and showed the stuff of which they were made. And so we feel very good about that. We don't have the same degree of conviction about the profitability of the investment banking or brokerage business as a whole. It's not the sort of — you don't develop that kind of conviction about that business versus a Coca-Cola or something. They're different. They have different economic characteristics. So we will see how the businesses — the industry — evolves. But we feel very good about the management, and the odds are extremely high that we will convert. But we will swing at the ball when it gets to the plate. Charlie?
查理·芒格没别的了。
CHARLIE MUNGERNo more.
沃伦·巴菲特好的。
WARREN BUFFETTOK.
不纳税就不能换股
Can't exchange stocks without paying taxes
沃伦·巴菲特我们看看。我们回答了 12 个问题。又回到第 1 个了。
WARREN BUFFETTLet's see. We did 12. We're back at 1 again.
现场股东我叫特德·沃卡利(音),来自得克萨斯州科珀斯克里斯蒂。我想问你们一个问题。公司时不时会收购其他公司,收购方给股票而不是现金,它们的股东会收到新股。一个个人投资者能不能不通过经纪商,把非伯克希尔的股票转成伯克希尔的股票?如果不能,伯克希尔是怎么跟其他公司做到的?如果可能,我还想收到一份年报。
AUDIENCE MEMBERMy name is Ted Vokali (PH) from Corpus Christi, Texas. And I would like to ask a question to you. Companies are purchased from time to time, and the purchasing company will give shares instead of cash, and their shareholder will receive new shares. Can an individual investor transfer non-Berkshire to Berkshire with or without going through a broker? And if not, how does Berkshire do this with another company? And if possible, I would like to also receive a copy of the annual report.
沃伦·巴菲特好的,我们会给你寄一份年报。据我所知,唯一的方法——也许查理知道别的方法——你唯一能把一家公司的股票换成另一家公司股票的方式,就是做一个免税合并。美国国税法典对此有具体规定。你可以做像我们买飞安国际那样的交易,一部分股东可以拿现金,一部分可以拿股票,选择拿股票的人仍然是免税的。但不能有太多人拿现金,否则就不成立了。关于什么算免税,有很多技术性规则。但没办法,你不能拥有通用汽车的股票然后转成通用电气的股票而不交税和不通过经纪商。嗯,你也不一定非要通过经纪商。如果你的邻居碰巧有那个股票,你可以私下交易。但通常最方便的方式是通过经纪商。不过不交税是不可能的,除非通用汽车和通用电气决定在某时点合并。所以,不交税从一种证券转到另一种证券的机会,确实只限于并购。至于经纪成本,恰好是——要在全世界找到那个同时想买你卖的股票、又想卖你买的股票的人,最经济的方式就是通过中间人——经纪商。那成本实际上可以相对较低。查理?
WARREN BUFFETTOK, we'll get you a copy of the annual report. The only way I know of — and maybe Charlie knows some other way — the only way you can switch your shares in one company for — into shares of another company is to have a tax-free merger. And the Internal Revenue Code has specifications about that. You can have a transaction, as we had with FlightSafety where a portion is — of the shareholders — can take cash, and a portion can take stock, and it's still tax-free for the people who elect stock. You can't have too many people take cash and have that happen. There are a lot of technical rules about what's tax-free. But there's no way that you can own General Motors and transfer it into General Electric stock without a tax and a broker. Well, you don't have to have a broker. If your neighbor happens to own it you could make a deal privately. But the easiest way usually is through a broker. But there's no way you can do it without tax, unless General Motors and General Electric decide to merge at some point. So the opportunities to switch from one security to another without tax are really limited to merger. And in terms of brokerage costs, it just happens to be that it's — that the most economical way of finding the person in the world that wants to both buy the stock you want to sell and sell you the stock you want to buy is through an intermediary — a broker. And the costs of that actually can be relatively low. Charlie?
查理·芒格嗯,我觉得税法还允许一种方式。你仍然可以成立一个合伙企业。如果你持有通用电气,我持有通用汽车,我们都觉得太集中,你可以成立一个合伙企业,各把自己的股票放进去。本质上,以后每人各持一半,有了一些分散化。我预测,华尔街最终会开始推广这种合伙企业。
CHARLIE MUNGERWell, I think there's one way still permitted by the tax laws. You can still form a partnership. If you own General Electric and I own General Motors and we each feel too concentrated, well, you could form a partnership and each put in your stock. And in essence you would each thereafter be invested half and half with some diversification. I will predict that Wall Street will eventually get around to promoting such partnerships.
沃伦·巴菲特是啊,嗯,他们以前通过互换基金搞过,你们知道,25 年前。那时你把你的股票——有大量未实现增值的股票——放进去,一大群其他人也这样做,然后你就拥有了一只基金,它本身也有很多未实现增值。而且你还有——
WARREN BUFFETTYeah, well, they did through swap funds, you know, since 25 years ago. And then — that was where you put in your highly — your stock that had an enormous amount of unrealized appreciation in it, and a whole bunch of other people did, and then you owned a fund which itself had a lot of unrealized appreciation in it. And you had —
查理·芒格再加上一层新成本。
CHARLIE MUNGERPlus a new layer of costs.
沃伦·巴菲特是的,而且总是新加一层成本。你持有这个大基金的一部分,也持有别人想甩掉的每一样东西的一部分,而他们也持有你想甩掉的东西的一部分,上面还叠加了一些成本。但那种工具,我记得在 70 年代中期,被《国内收入法》的一项修正案给半路叫停了。不过,像查理说的,你可以通过合伙企业复制互换基金的效果。那会有点麻烦,但行得通。
WARREN BUFFETTYeah, plus a new layer of costs, always. And you owned a piece of this larger fund, and you owned a piece of everything else — everything that the other people wanted to get rid of, and they owned a piece of what you wanted to get rid of, and superimposed with some costs. But that vehicle was sort of stopped in its tracks, I think, in the mid-'70s by an amendment to the Internal Revenue Code. But as Charlie said, you could replicate the effect of a swap fund by doing it with a partnership. It'd be kind of awkward, but it can be done.
强大的企业,但没有“总体计划”
Strong businesses, but no "master plan"
沃伦·巴菲特第 2 区?
WARREN BUFFETTZone 2?
现场股东两位先生,我是来自澳大利亚的马克·拉比诺夫。我是股东。我的问题其实和我们自己的业务有关,包括它们目前的表现,以及你们预期十年后它们会处于什么位置。或许我先从保险浮存金说起。浮存金一直以 20% 的速度增长。你们认为这个 20% 的增速在未来十年会持续吗?我们那些稳定业务,比方说一直以 5% 或 7% 左右增长的,它们会保持这样的增速吗?还有,从 SEC 文件看,飞安国际的增速大约在 5%,你们认为它会继续按这个速度增长吗?
AUDIENCE MEMBERGentlemen, I'm Marc Rabinov from Australia. I am a shareholder. I had a question really related to our own businesses, and how they're going, and where you're looking to be in ten years' time. Perhaps I could start with the insurance float. It's grown at 20 percent. Do you think that 20 percent growth rate will continue for the next ten years? Do you think our stable businesses, which have been growing at, say, 5 or 7 percent will maintain that rate? And do you think FlightSafety, which from the SEC filings has been growing at about 5 percent, do you think that'll continue at that rate?
沃伦·巴菲特嗯,很高兴您从澳大利亚远道而来。我想我们今天现场大概有 15 位来自澳大利亚的朋友,所以——来了不少人,很有代表性。我确实认为保险浮存金没法每年以 20% 的速度增长。过去能有这个增速,一部分是靠收购之类的事情推动的。我是说,它的表现当然远远好于我们差不多 30 年前——快 30 年前跟杰克·林沃特达成那笔交易时的想象。不过我得说,我觉得 GEICO 未来的表现会比我们收购它时预想的还要好,而当时我们就已经觉得它会非常出色了。在托尼·奈斯利身上,你们知道,我们拥有一位绝对杰出的业务管理者。他全神贯注于这门生意,深谙其中门道。我记得他 18 岁就去那里工作了。到现在已经干了 35 年左右。没人比他更出色。他完完全全盯住了该盯住的事情,而且——执行力还在不断提升。我在年报里提过,GEICO 自愿车险业务的保单数量增长——我们强调“自愿”,是因为还有那些被摊派的风险业务会让人亏钱,而自愿车险才是核心业务——去年增长了 10%,这是二十多年来的最快增速。今年前四个月,增速大约是 16%。而 16% 的保单数量增长,大约能转化为每年 20% 的保费增长。所以,GEICO 眼下的表现至少能让人看到,保险浮存金中这一块的增长速度还能和过去相仿。保险对我们来说将是一个非常大的业务。在我看来,浮存金会以不错的速度增长。但我不想预测会达到那么高的增速。我们旗下其他大多数业务都很好,但它们没有每年增长 20% 的可能。它们能释放出大量现金,我们可以用这些现金去买别的东西,这最终或许比只拥有一项高增长业务是更好的策略。飞安国际大约六周前宣布,与波音联手成立了一家重要的合资公司,你们可能都注意到了。波音是个了不起的合作伙伴,这将是一段极好的合作关系。这家合资公司主要针对我们——针对大型飞机的培训,主要是百座及以上的机型,虽然里面可能也有几架福克这类稍小一些的飞机。但基本上瞄准的是大型商用飞机。未来几十年,飞安国际和波音在全球航空培训上的联手,我想会是一个极其强大的组合。所以说,我们拥有一批相当好的业务。我可没看到之前有人描绘的那部电影——我和你们一样,坐在这里看着。但我喜欢它的结局。我们旗下的这些管理者,过去把业务经营得极为出色。坦率地讲,他们从这些业务里拿到的成果,就是比换别人来做,或者比行业里一般人的表现,要强得多。所以我认为这些业务前景良好。不过,它们总体会释放出大量现金。而那个棘手的活儿——我们总喜欢跟别人说这活儿确实棘手——就是查理和我得想出把这些现金投向哪里,才能维持较高的——合理的——增长率。
WARREN BUFFETTWell, we're glad to have you from Australia. I think we've got about 15 people here from Australia, so it — got a good representation. I don't think the insurance float can grow at 20 percent a year. That's been helped by some acquisitions and things. I mean, it's done way better, obviously, than we ever thought it would 30, almost 30 years ago when we made the deal with Jack Ringwalt. I would say, though, that I think GEICO is going to do even better than we expected when we bought it. And we thought it was going to do awfully well then. In Tony Nicely, you know, we have an absolutely outstanding manager of that business. And he is focused on it. He knows it. I think he went to work there when he was 18. And he's been there 35 years or thereabouts. They don't come any better. And he is absolutely zeroed in on the things that he should be zeroed in on, and he's — the implementation gets better all the time. I mentioned in the annual report that the unit growth of GEICO's voluntary auto business — and we talk about voluntary because you get assigned risk-type things that lose you money, but the real business is the voluntary auto business — grew at 10 percent last year, which was the best growth rate in over two decades. First four months of this year, it's growing at about 16 percent. And 16 percent unit growth translates into about 20 percent a year premium growth. So GEICO at present would give you some encouragement for at least that segment of the insurance float growing at a rate that's sort of comparable to the past. Insurance is going to be a very big business for us. And the float will grow, in my view, at a good rate. But I wouldn't want to predict that good a rate. Most of our other businesses, very good businesses. They don't have 20 percent a year growth possibilities in them. They throw off lots of cash, which we can use to buy other things, which may turn out to be a better strategy than even having a single high-growth business. FlightSafety, about six weeks ago or thereabouts, announced a major hookup in a joint venture with Boeing, as you may have noticed. And they're a terrific partner, and it'll be a great partnership. That's just for our — the training for our — for larger planes, primarily, I think, hundred-seat and up planes, although I think there may be a few Fokkers in there that are slightly smaller planes. But it's basically the big commercial planes. And the combination of FlightSafety and Boeing worldwide in training over the coming decades, I think, will be a very powerful combination. So we've got some very good businesses. And I don't see that movie that's presented before — I sit out here like you and watch it. But I like the ending of it. And the people we have out there, they've run businesses extremely well in the past. They get better results out of those businesses, frankly, than other people would, or that other people in the industry generally do. So I think they have good futures. But they will throw off lots of cash in aggregate. And the tough job — we like to tell people it's the tough job anyway — is that Charlie and I have to figure out where to put that cash to maintain higher — reasonable — growth rate.
现场股东(听不清)
AUDIENCE MEMBER(Inaudible)
沃伦·巴菲特你能不能——我不太确定那个——请把那个打开,好让——
WARREN BUFFETTCould you — I'm not sure that's — could you turn that on, please, so that —
马克·雷文希尔抱歉我再追问一下——
MARK RAVENHILLI'm sorry to pin you down, but —
沃伦·巴菲特没关系,你可以钉住我问。
WARREN BUFFETTThat's OK. You can pin me down.
现场股东——那你觉得飞安国际更有可能落在 10% 到 15% 这个范围吗?
AUDIENCE MEMBER— would you guess that FlightSafety, then, is more likely to be in that 10 to 15 percent ballpark?
沃伦·巴菲特嗯,数字很难说。我的意思是,全球范围内的飞行员培训肯定会有增长。但比如在公务机市场,飞安国际(FlightSafety)已经占了相当大的份额,所以在这个市场很难实现比整体市场快得多的增速——虽然我这么说的时候,能听到阿尔在咬牙切齿,因为他计划增长得比市场快得多。公务机市场我们确实占了很大比例。商用机市场潜力可能很大。你知道,这不会明天或后天就实现。但理想情况下,我们希望人们在买下一架 777 或 747 这类机型时,同时签下一份终身飞行员培训合同。所以我不愿给一个具体数字,但我期望很高。而且飞安国际最近还通过雷神公司(Raytheon)与政府签了一份非常重要的合同。所以,这是一家志向远高于当前自身位置的公司。
WARREN BUFFETTWell, it's hard to tell on numbers. I mean, certainly there's going to be growth in pilot training around the world. But FlightSafety already has a significant portion of the corporate market, for example. So it would be hard to grow a lot faster in the corporate market, although I can hear Al grinding his teeth, you know, when I say that, because he plans to grow a lot faster than the market. But the corporate market, we've got a significant percentage. Commercial market, there could be a lot of potential in. You know, it won't come tomorrow or the next day. But, you know, ideally we would like to see people when they buy a 777 or 747 or something, buy a lifetime pilot training contract at that time. So I wouldn't want to stick a number on it, but I've got high hopes. And FlightSafety also announced recently a very major contract with the government through Raytheon. So it's a company that's got its sights set a lot higher than where it is now.
现场股东那保险呢,15%?(听不清)
AUDIENCE MEMBERAnd insurance, 15 percent? (Inaudible)
沃伦·巴菲特你——你想要精确到小数点后一位吗?(笑声)我们真不知道。我是说,25 年前——我们——30 年前,我们也不知道自己会进入保险业。伯克希尔没有宏大的总体规划。查理和我也不是在 1960 年——确切说是 65 年初——就坐下来商量说:“我们要做这个做那个”之类的。我们就——我们就边走边试着做明智的事。钱越多,找到明智的事就越难。但标准就是这个。保险当然是我们一个主要的机会领域。它一直是个大机会。我们在某些领域拥有极大的优势,原因就是我在年报里讲的那三条。我是说,我们拥有资本实力、承担风险的意愿、行动速度和赔付的确定性,这些加在一起,整体上无人能及。而这种优势有多大需求,既取决于保险业的整体环境,也与有多少我们认为毫无道理的低价供给有关——那是另一个问题。不过,我认为随着时间的推移,我们在保险上会做得不错。
WARREN BUFFETTWill you — you want tenths of a percent or will you — (Laughter) We just don't know. I mean, we didn't know 25 — we didn't — 30 years ago we didn't know we would be in the insurance business. I mean, Berkshire, we have no master plan. And Charlie and I did not sit down in 1960 — early '65 — and say, "We're going to do this and that," and all that. We're going to do — we're going to try and do sensible things as we go along. The more money we have, the harder it is to find sensible things. But that's the criteria. Insurance is certainly a major area of opportunity for us. It's been a major opportunity. We have — in certain fields we have a terrific advantage for the three reasons I laid out in the annual report. But I mean, we have capital strength, and a willingness to take on risk, and a speed of action, and a certainty of payment, that in aggregate no one matches. Now, how much demand there is for that depends on circumstances in the business and how much supply there is at lower prices that we think don't make sense is another question. But I think we'll do OK in insurance over time.
大多数资金管理人“不劳而获”
Most money managers have "gotten a lot for nothing"
沃伦·巴菲特第三区?
WARREN BUFFETTZone 3?
现场股东巴菲特先生,芒格先生,我是来自密西西比州杰克逊的蒂姆·梅德利。
AUDIENCE MEMBERMr. Buffett, Mr. Munger, I'm Tim Medley from Jackson, Mississippi.
沃伦·巴菲特很高兴你又来了,吉姆——蒂姆。你来多少年了?
WARREN BUFFETTWe're glad to have you back, Jim — Tim. How many years have you come?
现场股东这是我第 11 次参加。
AUDIENCE MEMBERThis is my 11th.
沃伦·巴菲特很好。
WARREN BUFFETTGood.
现场股东这 11 年非常棒。非常感谢。四五年前的年会上,你们提到资金管理人整体上没有跑赢各类市场指数。你们把这部分归因于主动管理组合固有的摩擦成本。我想知道你们今天是否会更新对这个问题的看法。你们认为这种跑输指数基金的局面会持续下去吗?还有一个相关的问题,如果你们俩要给一班股票共同基金经理上课,你们会特别建议他们哪两三件事?
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AUDIENCE MEMBERThey've been 11 great years. Thank you very much. At this meeting four or five years ago, you commented that money managers in the aggregate have not done better than various market indices. And you attributed this, in part, to the frictional cost inherent in an actively-managed portfolio. I wonder if today you would update your thoughts on this. And do you think that this underperformance compared to index funds will continue? And then a related question, if the two of you were giving advice to a classroom of equity mutual fund managers, are there two or three things in particular that you would want to suggest to them?
沃伦·巴菲特嗯。我会这么说。自从我上次发表那个观点以来,这些年资金管理人的表现没有辜负我的判断。(笑声)整体上,他们跑输了指数基金。这就是这个行当的本质。总体而言,他们就是不可能跑赢。管理人数量太多了,他们管理着整个资金池里过大的份额。这和过去人们到阿克萨本(Ak-Sar-Ben)赛马场赚不到钱是同一个道理——整体上是赚不到的,因为投进同注分彩机器里的每一美元都要被抽走一部分佣金。通过资金管理人投资其他标的的人,总体而言,不可能像自己搞个指数基金那样获得同样好的结果,也许更简单的方式就是——直接买进指数基金。这就像是——都说世上没有不劳而获的事。但事实是,资金管理人整体上恰恰是不劳而获。我是说,他们真的没出什么力就赚得盆满钵满。而且——(掌声)而人们——投资者付出了——由此得出的推论是,投资者白花了钱却一无所获。这并不意味着从业者都是坏人。也不意味着他们是骗子或诸如此类。这完全是本质决定的:如果你有一个 6 万亿或 7 万亿美元,或者随便什么规模的股票市场,而其中很大一部分是由专业人士管理,他们为投资者管理资金收取不菲的费用,而且在调仓换股时还会产生成本。总体而言,它们就不可能比无人管理的资金表现得更好。在我所知的领域中——查理可能会想到其他例子——这是唯一一个,只要业余投资者承认自己是个业余投资者,他的表现就能超过那些替人理财的专业人士的领域。所以如果我在教这门课,或者跟那个班的人讲话,我大概会告诉他们,为了他们自己的心理健康,他们或许还是离开教室为好。(笑声)查理?
<<<END P>>>
WARREN BUFFETTYeah. Well, I would say this. Money managers, in the last few years since I made that statement, have not disappointed me. (Laughter) In aggregate, they have underperformed index funds. And it's the nature of the game. They simply cannot overperform, in aggregate. There are too many of them managing too big a portion of the pool. And for the same reason that the crowd could not come out here to Ak-Sar-Ben in the past years and make money, in aggregate, because there was a bite being taken out of every dollar that was invested in the parimutuel machines, that people that invest their dollars elsewhere through money managers in aggregate cannot do as well as they could do by themselves creating their own index fund, or it would be easier to have — just to buy into an index fund. It's — you know, they say in this world you can't get something for nothing. But the truth is money managers, in aggregate, have gotten something for nothing. I mean, they've gotten a lot for nothing. And — (applause) And people — investors have paid — and the corollary is investors have paid something for nothing. And that doesn't mean that people are evil. It doesn't mean that they're charlatans or anything. It's the nature, if you got a 6 or $7 trillion, or whatever it may be, equity market, and you have a very significant percentage of it managed by professionals, and they charge you significant fees to invest with them, and they have costs when they change around. They cannot do as well as unmanaged money, in aggregate. And it's the only field in the world that I, you know, that I can think of — Charlie'll think of some others — but where the amateur, as long as he recognizes he's an amateur, will do better than the professional does for the people whose money he's handling. And therefore if I were in a — teaching this class or speaking to that class, I would probably tell them that for their own psychological well-being they should probably leave the room. (Laughter) Charlie?
查理·芒格嗯,我在南加州大学那场演讲里,对这个话题想说的话已经说得差不多了。谁想看的话,大可以去找来读读。我会这么说,我喜欢股东大会的一点是,我能接触到大一群人,他们每年的投资管理成本甚至比伯克希尔·哈撒韦这家公司本身的还低。我是说,你们不妨想一想,我们已经把成本几乎压缩到了零,而你们在座许多人直接做到了零。
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CHARLIE MUNGERWell, I pretty well said what I had to say on this subject in that talk I gave at USC. And anybody that wants to read that, why, can read it. I will say that one of the things I like about the annual meeting is I get to interface with a whole lot of people that have even lower annual investment management expenses than Berkshire Hathaway the company does. I mean, if you stop to think about it, we've got our costs almost to zero, and many of you have gotten it to zero.
沃伦·巴菲特是啊,我们——查理和我乐意跟世界上任何一家管理着——哦,刚有人递上来一张条子,上面写着:“很遗憾,现场没有多余的年度报告了。想要的股东请打电话或写信给我们。”所以。我们年报也上网了。你们也可以从那里下载。抱歉没在现场备着。但要拿到很容易。只需拨打 346-1400,有一条年报专线,我们会给你寄一份。我们愿意与世界上任何一家管理着 100 亿美元或更多资产的资产管理机构打赌,对券商来说,如果其旗下经纪人合计管理着 100 亿美元或以上,我们也愿意赌。我们愿意赌,在未来五年或十年内,他们为客户群体实现的整体投资回报,将低于——将更加逊色于——一只免佣、成本极低的指数基金所取得的回报。而且我们愿意拿出大笔钱,跟任何愿意站出来的个人打这个赌。赌博也许不合法,但你们看,现在可以通过一种叫衍生品的东西来实现嘛?(笑声)我们可以创设一个工具来做到这一点,即便这可能违反内布拉斯加州的法律。查理,你愿意跟我一起下注吧,还是——?
<<<END P>>>
WARREN BUFFETTYeah, we — Charlie and I would be glad to take any money management organization in the world that manages — oh, just been handed a note that says, "Unfortunately, we don't have extra annual reports on site. Those shareholders desiring one should call us or write." So. And we're also on the internet. You can run it off there, too. So I apologize for not having them on the — here. But they're easy to get. Just dial 346-1400 and there's an annual report line, and you'll have one sent to you. We would be willing to take any money management organization in the world managing 10 billion or more, and in the case of brokerage houses who have their brokers in aggregate handling 10 billion or more, and we would be willing to bet that their aggregate investment experience over the next five years or ten years for the group that they advise will be less — will be poorer — than that achieved by a no-load, very low-cost index fund. And we'd put up a lot of money to make that wager with anybody that would care to step forward. Gambling may be illegal, but now you can do it through something called derivatives, you see? (Laughter) We could create an instrument that would allow that, even though it might be against the laws of the state of Nebraska. Charlie, would you join me on that or —?
查理·芒格嗯,我当然同意你的看法。我总说——恰好有五分之一的人必然落在后 20%,而且——(笑声)有一些根本性的客观规律在起作用——但这确实是一个十分奇特的职业,你要是干这行,每天早上刮胡子时都得处于一种心理上拒不承认现实的状态才行。我觉得,对极少数人来说不是这样——
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CHARLIE MUNGERWell, I certainly agree with you. I always say that the — exactly one-fifth have to be in the bottom 20 percent, and — (Laughter) There are certain fundamental forces at work here that — But it is a very peculiar profession where you have to be in a state of psychological denial to shave in the morning if you do the work. I don't think that's true for a handful —
沃伦·巴菲特对,确实不是这样。
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WARREN BUFFETTWell, it isn't.
查理·芒格——我说的是少数投资经理。我觉得我们确实认识一些能创造价值的投资经理。但占比相当小,极为罕见。
<<<END P>>>
CHARLIE MUNGER— of investment managers. I think we know investment managers who add value. But it's a comparatively rare and small percentage.
沃伦·巴菲特是的。我们过去就发现过——我是说,以前瞻性的视角,而不是回顾性的——能创造价值的经理人。在座各位当中就有几位。
<<<END P>>>
WARREN BUFFETTYeah. There — we have identified, in the past even — I mean, on a prospective basis, not retrospective — managers who have added value. And there's couple of them in this room.
查理·芒格嗯,还有 GEICO 的路·辛普森(Lou Simpson)。
<<<END P>>>
CHARLIE MUNGERWell, and there's Lou Simpson of GEICO.
沃伦·巴菲特嗯,他正是我指的那一个。(笑声)事情是可以办到的。但无法用无限量的资金去办,而良好的业绩记录又往往会吸引更多资金。甚至连一支业绩平平的基金,只要有个出色的销售去推销,也往往能吸引资金。但是,确实有人用相对较小的资金规模在运作——(咳嗽)——他们有较大概率做得比——抱歉。(清嗓子)他们有较大概率——(清嗓子)——做得比平均水平更好。但非常罕见。顺便说一句,我嗓音不好,真抱歉。昨晚我不得不提前离开 Gorat’s 牛排馆,那里有不少人我本希望见见的。只不过我昨晚——嗓子完全哑了,后来我又——我很想告诉你们这是喝樱桃可乐造成的,但我总算勉强调养得让它恢复得差不多能说话了。
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WARREN BUFFETTWell, he's the one I had in mind. (Laughter) You can do it. You can't do it with unlimited amounts of money, and a good record tends to attract money. Even a mediocre record presented by a good salesperson tends to attract money. But there are people working with smaller amounts of money that — (coughs) — where the probabilities are that they will do better than — excuse me. (Clears throat) Where the probabilities are that they will — (clears throat) — do better than average. But they're very rare. Incidentally, I apologize on this voice. I had to leave Gorat's early last night, and there were a number of you I was hoping to see. But I just — it was gone entirely last night, and then I — I'd like to tell you I did it by Cherry Coke, but I've managed to nurse it back to where it's working again in reasonable shape.
美国航空(USAir)CEO 斯蒂芬·沃尔夫(Stephen Wolf)工作“极为出色”
<<<END P>>>
USAir CEO Stephen Wolf has done "terrific" job
沃伦·巴菲特第四区?
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WARREN BUFFETTZone 4?
现场股东我是来自旧金山的玛莎·科普兰(Martha Copeland,音)。我的问题涉及美国航空(USAir)面临的逆风。你们在考虑重新配置资产吗?或者说,你们的管理层打算如何改善这家公司?
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AUDIENCE MEMBERMartha Copeland (PH) from San Francisco. My question involves the headwinds which face USAir. Are you considering redeploying assets? Or how will your management plan to improve this company?
沃伦·巴菲特嗯,我们只是美国航空——现在他们叫美国航空公司(US Airways)了——的投资者,仅仅是个投资者。我们持有一只优先股差不多八年了。这家公司经历了一段极为艰难的时期。即便是几年前,查理和我都不认为它生存下来的几率很大。但它最近干得相当不错。斯蒂芬·沃尔夫出色地经营着这家公司。所以,截至四月中旬,拖欠我们的全部股息都已补上,目前处于按期支付状态。在过去八年里,我们收到了,具体不知道是 2.6 亿还是 2.7 亿美元股息。但是,我们与公司管理毫无关系。事实上,可能有人已经注意到,当查理和我退出董事会的时候,正是公司命运急转直上的转折点。(笑声)但是——我们对斯蒂芬·沃尔夫的作为感到极为满意。我的意思是,他——没有比经营一家航空公司更艰难的差事了。那种工作我可不愿意让任何人去干。他极大地改善了运营表现,财务表现也随之改善。更好的是,优先股股息都按时付了。我们为此感谢他,但这跟我们没有任何关系。根据我们优先股的条款,再过两年多一点,我们的本金就该被偿还了。这本质上是一笔以股权形式发放的贷款,附带一个可能上行的增益,因为优先股拥有转换的特权。几年前,我们觉得这个转换权可能一文不值,但现在它其实离目标价不远了。股价目前在 30 多美元的低位,我们的转换价在 30 多美元的高位。所以我们还真有一定机会从中获得转换价值。这真的是个非常令人惊喜的意外。你知道,我当时投进去是个错误,但沃尔夫先生似乎——有能力弥补我的错误。查理?
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WARREN BUFFETTWell, we're just an investor in US — they call it now US Airways — but we're just an investor. We've owned a preferred stock for almost eight years. The company had some very rough going. Charlie and I would not have thought its chances for survival were very good, even some years back. But it's done quite well lately. Stephen Wolf has done a terrific job of running it. So as of the middle of April, all of our dividends are — were caught up, current. We've received, I don't know, 260 or '70 million in dividends in the last eight years. But we have nothing to do with managing the company. Matter of fact, there are some people that might have noted that when Charlie and I left as directors, that was when the fortunes of the company turned abruptly upward. (Laughter) But — and we feel very good about what Stephen Wolf has done. I mean, he — there's no tougher job than running an airline. That is not a job I would wish on anyone. And he's improved the operating performance dramatically, and the financial performance has improved. And better yet, the preferred dividends have been paid. So we thank him for that, but we have nothing to do with it. By the terms of our preferred, in just a little over two years, we are due to be paid back our principal amount. It was really a loan in equity form, with a kick — possible kicker on the upside because of the conversion privilege on the preferred. We would have sold the conversion privilege for nothing a few years ago, but it actually is not so far away now. The stock's in the low 30s, and our conversion is in the high 30s. So we actually have some chance of even having conversion value on that. It's been a very pleasant surprise. You know, I made a mistake in getting into it, but Mr. Wolf is — seems to be capable of nullifying my mistake. Charlie?
查理·芒格过。(笑声)
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CHARLIE MUNGERPass. (Laughter)
沃伦·巴菲特我们把这个(听不清)给他吧。(笑声)
<<<END P>>>
WARREN BUFFETTWe'll give him this (inaudible). (Laughter)
把所有钱都投到伯克希尔股票上?
Put all your money into Berkshire stock?
沃伦·巴菲特第五区,请提问。
WARREN BUFFETTZone 5, please.
现场股东我是来自加州门洛帕克的埃里克·巴特勒(音)。有两个问题,一个正经,一个不太正经。考虑到伯克希尔·哈撒韦管理出色、成本低廉,而且足够多元化,有什么理由不把所有钱都投进伯克希尔·哈撒韦,反而要维持一个分散的投资组合呢?另外,在一些歌功颂德式的传记里,明显看得出你个人在伯克希尔·哈撒韦之外还有别的投资。第二个问题是,《奥马哈世界先驱报》每天的股票行情表里都不列伯克希尔·哈撒韦,这有什么特殊含义吗?是不是意味着他们对利润不屑一顾?
AUDIENCE MEMBERI'm Eric Butler (PH) from Menlo Park, California. A couple of questions, one serious, one not quite. Considering Berkshire Hathaway is well run at low cost, and is diversified, why should anyone do anything but put all their money into Berkshire Hathaway instead of maintaining a diversified portfolio? And in some of these hagiographic kind of biographies, it's apparent that you have other investments yourself beyond Berkshire Hathaway. The second question I had, is there any significance to the fact that the Omaha World-Herald does not include Berkshire Hathaway in its stock tables on any day? Is this a sign that they do not honor profits?
沃伦·巴菲特(笑)不,他们——实际上,他们有一个单独的小表格,叫“中部地区投资”——我想是叫“中部地区投资”。他们挑出大概 50 只本地投资者特别感兴趣的股票,从主表里抽出来,放在这个单独的表格里,通常紧接在主要股票行情表的下一页。所以他们在这一点上给了我们应有的待遇,但你得去另一个表格里才能找到。第二个问题,关于把所有钱都投进来,我本人 99% 的钱都在伯克希尔里。但那是用不同的价格买进来的。(笑声)查理的买入价也比我便宜一点,我想。所以呢,我们确实喜欢把钱全放在里面的想法,但我们不建议别人也这么做,因为这么说吧——你会得到成本极低的管理。我们所希望的——嗯,我们所希望的是,从这个时间点往后看,那个成本不会反映它的价值。但你买入的价格非常重要。你确实能买到一大批优秀的企业、一大批出色的运营经理,成本也相当合理。但跟过去相比,这一点如今已经被相当广泛地认识到了,人们愿意为此支付比过去更高的价格。我对它仍然非常安心,我想查理也很安心。但每个人都必须自己对价格做出判断。查理?
WARREN BUFFETT(Laughs) No, they — actually, they have a separate little table called Midlands — I think it's entitled Midlands Investment. But they pick out about 50 stocks that are of particular interest to people in this area, and they lift those from the regular table and put it in this separate table, which is usually on a second page right following the main stock table. So they give us our just due on that, but you do have to — you should look in a different table for that. Second question about putting all your money in, I've got 99 percent of my money in Berkshire. But it was bought at a different price. (Laughter) And Charlie's was bought a little cheaper, too, I think. So you know, we like the idea of having it all in there, but we don't recommend that people do that because it's — you will get very low-cost management. What we hope — well we hope is that from this point forward, that that cost does not reflect its value. But the price at which you enter is very important. You do get a great group of businesses. You get a lot of great operating managers. You get very reasonable costs. But that is fairly widely recognized now compared to the past, and people pay more for it than they used to. I'm still very comfortable with it, and I think Charlie's comfortable with it, too. But everyone has to make up their own mind about price. Charlie?
查理·芒格对。最终,如果成功持续下去,再加上更多这种歌功颂德的渲染,股价会涨到极高的位置,以至于买入它完全不再明智。我们希望在这个过程中能压一压这种势头。当然,也始终存在相当大的可能性,由于人生无常,我们就是达不到预期。
CHARLIE MUNGERYeah. Eventually, if the success continues and we have more of this hagiography, the stock will get to such a high price that it's no longer sensible at all to buy. We hope we dampen that process as we go along. And of course, there's always the very substantial chance that we'll just fail to meet expectations due to the vicissitudes of life.
沃伦·巴菲特用我们的话说,就是摔个嘴啃泥。(笑声)
WARREN BUFFETTFalling on our face is what we call it. (Laughter)
不会买烟草公司,但可能买烟草股
Won't buy a tobacco company, but could buy tobacco stocks
沃伦·巴菲特第六区。
WARREN BUFFETTZone 6.
现场股东我叫迈克尔·胡珀,来自内布拉斯加州格兰德岛。我赞赏伯克希尔推出 B 类股的做法。我的问题是关于烟草股的,最近它们跌得很惨。伯克希尔持有烟草股吗?现在有些价格跌下来了,它们有吸引力吗?特别是一家叫 UST 的公司。谢谢。
AUDIENCE MEMBERMy name is Michael Hooper. I'm from Grand Island, Nebraska. I applaud Berkshire for starting the Class B shares. My question deals with tobacco stocks, which have been beaten down lately. Does Berkshire own any tobacco stocks, and are some of these stocks attractive now that prices are down on some of them? And in particular, a company called UST. Thank you.
沃伦·巴菲特嗯。我们持有过——我们现在持有什么我不会评论——但过去我们持有过烟草股。我们从来没买过很多,虽然没买很多可能是个错误。但过去我们持有过烟草股,也有人就我们是否该买烟草股给我写过信。我们在布法罗有一家报纸,它刊登烟草广告。我们并不——实际上,查理是一家极其出色的仓储连锁超市好市多的董事,这家公司以前叫普莱斯-好市多(PriceCostco)。你知道,他们卖香烟。所以,通过我们全资拥有的子公司《布法罗新闻》,我们也是分销链上的一环。因此,我们觉得,如果我们认为烟草股作为投资很有吸引力,我们会投的。几年前我们做了一个决定,我们不想涉足嚼烟的生产。有人给过我们一个机会,收购一家后来业绩极为出色的公司,我们当时坐在孟菲斯一家酒店的大堂里讨论这件事,最后决定不干。我能给你点——?
WARREN BUFFETTYeah. We have owned — we won't comment on what we own now — but we have owned tobacco stocks in the past. We've never owned a lot of them, although we may have made a mistake by not owning a lot of them. But we've owned tobacco stocks in the past, and I've had people write me about whether we should do it or not. We own a newspaper in Buffalo. It carries tobacco advertising. We don't — well, actually, Charlie's a director of a sensational warehouse chain called Costco, which used to be called PriceCostco. You know, they sell cigarettes. So we are part of the distribution chain in — with a hundred percent-owned subsidiary in the Buffalo News. And so we have felt that if we felt they were attractive as an investment, we would invest in tobacco stocks. We made a decision some years ago that we didn't want to be in the manufacture of chewing tobacco. We were offered the chance to buy a company that has done sensationally well subsequently, and we sat in a hotel in Memphis in the lobby and talked about it, and finally decided we didn't want to do it. Can I give you some —?
查理·芒格但这并不是因为我们觉得它将来表现不好。我们知道它会表现很好。
CHARLIE MUNGERBut it wasn't because we thought it wouldn't do well. We knew it was going to do well.
沃伦·巴菲特我们知道它会表现很好。但现在的问题是,为什么我们愿意给那些公司做广告,或者,比方说,为什么我们愿意拥有一家卖它们产品的超市,或者一家 7-Eleven,或者一家卖它们的便利店之类,却不想自己生产它们呢?我真的没法给你一个确切的答案。我只知道,一件事让我不安,另一件事不让我不安。而且我确信其他人会以不同的方式划出界限。所以,我们从未大量持有过烟草股,并不是因为它们在我们抵制的名单上,而只是意味着,总体来说,我们对其长期前景感到足够不安,以至于不想在这方面做出重大承诺。查理?
WARREN BUFFETTWe knew it was going to do well. But now, why would we take the ads for those companies, or why would we own a supermarket, for example, that sells them, or a 7-Eleven, you know, or a convenience store that sells them or something of the sort, and not want to manufacture them? I really can't give you the answer to that precisely. But I just know that one bothers me and the other doesn't bother me. And I'm sure other people would draw the line in a different way. So the fact that we've not been significant holders of tobacco stocks has not been because they've been on a boycotted list with us. It just means that overall we were uncomfortable enough about their prospects over time that we did not feel like making a big commitment in them. Charlie?
查理·芒格是的。我认为每家公司、每个人,都必须划定自己的伦理和道德界限,就我个人而言,我喜欢必须这么做时所伴随的那种纷乱复杂性,这让生活变得有意思。
CHARLIE MUNGERYeah. I think each company, each individual, has to draw its own ethical and moral lines, and personally, I like the messy complexity of having to do that. It makes life interesting.
沃伦·巴菲特我以前倒没听过这种说法。(笑声)我们让他来负责这个决定吧。
WARREN BUFFETTI hadn't heard that before. (Laughter) We'll make him in charge of this decision.
查理·芒格对,不,不。但我认为我们并不能特别有道理地为自己的选择辩解。我们只是——我们必须在愿意做和不愿意做的事情之间划出一条界线,而我们根据自己的准则来划这条线。
CHARLIE MUNGERYeah, no, no. But I don't think we can justify our call, particularly. We just — we have to draw the line somewhere between what we're willing to do and what we're not, and we draw it by our own lights.
沃伦·巴菲特举个例子,多年前我们曾一度持有过大量 RJR 纳贝斯克的债券。那么,我们应该持有债券却不持有股票吗?我们应该——你应该愿意持有股票,却不愿意拥有整家企业?这些都是艰难的抉择。美国最大的卷烟分销商——最大的卷烟销售商——很可能是沃尔玛,但那只是因为他们是一切商品的最大销售商。他们是吉列产品的最大销售商,而且规模极其庞大。你觉得这在道德上应受谴责吗?我不觉得。如果我拥有——如果我们拥有整个沃尔玛,我们也会在沃尔玛里卖香烟。但其他人可能会有不同看法,我也不会反对他们。
WARREN BUFFETTWe owned a lot of bonds at one time of RJR Nabisco, for example, some years back. And should we own the bonds and not own the stocks? Should we own, you know — should be willing to own the stock but not be willing to own the business? Those are tough calls. Probably the biggest distributor of — the biggest seller — of cigarettes in the United States is probably Walmart, but — just because they're the biggest seller of everything. They're the biggest seller of Gillette products, and they're huge. And you know, do I find that morally reprehensible? I don't. If I owned — we owned all of Walmart, we'd be selling cigarettes at Walmart. But other people might call it differently, and I wouldn't disagree with them.
巴菲特谈反堕胎抗议者
Buffett on anti-abortion protesters
沃伦·巴菲特七区?
WARREN BUFFETTZone 7?
现场股东先生们,我是约翰·塔斯尼(音),来自内布拉斯加州奥马哈的股东。其他人已经问完了所有我能想到的专业问题,所以我只能问点简单的了。我最初是通过飞安国际成为股东的,当时我不太确定自己是否愿意被收购。不过后来我琢磨,一个在飞安国际这件事上能跟我看法一致的人,大概是个值得追随的好人。
AUDIENCE MEMBERGentlemen, I'm John Tarsney (PH), a shareholder from Omaha, Nebraska. People have already asked any sophisticated question that I might have, so I'm reduced to my simple ones. I first became a shareholder through FlightSafety, and at that time I wasn't sure that I wanted to be bought out. However, I decided that any man who could agree with me on FlightSafety might be a good man to go along with.
查理·芒格(笑)嗯,这也算是一种投资逻辑。(笑声)也许你在总部会很合得来。(笑声)
CHARLIE MUNGER(Laughs) Well, that's one way of doing it. (Laughter) Maybe you'd fit in well at headquarters. (Laughter)
现场股东我有几个——嗯,我也不用吉列的产品,坐得离我近的各位都看得出来。(笑声)那么,我的问题,我的简单问题就是:大概两三年前,或者说不远以前,你曾说过你不一定会买入伯克希尔·哈撒韦的股票。我想知道你现在的想法是否还一样。第二,因为我是通过飞安国际认识你的,我就想,在同样的——(笑声)——同样的思路下,我是不是还应该去了解其他什么标的。第三,我开车进来时看到一个让我非常不安的——一个牌子。我不知道它是什么意思,或者你可能知道。上面写的跟堕胎有关。我完全摸不着头脑。你要是知道——当然了,这些你可以只用“是”或“否”回答,省省嗓子。(巴菲特笑)或者你随意,详细说也行。
AUDIENCE MEMBERI have a couple — well, I don't use Gillette products, either, as those of you who are close to me can see. (Laughter) My questions, my simple ones then, are, a couple of years ago, or within the recent times, you had said you would not necessarily buy Berkshire Hathaway. And I'd like to know whether you still feel the same way. Secondly, since I came to you through FlightSafety I'm wondering if there's any other positions I should be looking at in that same — (laughter) — same light. And thirdly, there was a very distressing sign to me — sign that I saw when I drove in. And I don't know what the meaning of it is, or if you do. And it said something about abortion. And I just don't have a clue. If you do — now, you can use yes or no answers to these and save your voice. (Buffett laughs) Or suit yourself and elaborate.
沃伦·巴菲特好,我们倒着来。我觉得那些牌子大概跟给美国计划生育联合会的捐款有关。(掌声)谢谢。如你们所知,伯克希尔在捐款方面的一贯政策是,母公司捐款由股东来指定用途。我们部分运营公司会向当地社区捐一些款,各地经理人会在自己的社区和业务范围内,去做他们认为合适的事。所以,GEICO 的托尼·奈斯利——我完全不知道 GEICO 捐款给了谁,但那些决定是 GEICO 的人自己做出的。而在母公司层面,我们让股东来指定捐款去向。我们有不少股东指定捐给计划生育联合会。也有其他股东指定捐给那些——理念与计划生育联合会相左的组织。我们对此不做任何评判。(温和的掌声)至于我个人——我每年都指定捐助巴菲特基金会,然后巴菲特基金会再把这些钱捐给其他机构,包括计划生育联合会。因此,就这些资金间接来自伯克希尔而言,它们的流向是严格按照持股比例来的,跟其他每个股东利用自己股份去做指定所要遵循的规则完全一样。我们也收到过一些人就此发来的信。你知道,我——我们绝不——事实上确有一部分人说,就应该因为我这么做而抵制伯克希尔。但我们做梦也不会去质问——比如我们买杏仁、核桃或巧克力的那些供应商,在我们采购之前他们的信仰是什么,或者我们在招人时要求对方必须同意我们的信仰——我觉得人们表达自己对此事的看法,是完全合适的,他们显然不喜欢——不喜欢我在那方面的做法。但我的这种做法,是经由我自己的思考和判断而得出的。他们就在门外,那少数几个人在外面表达他们的观点,他们完全有这个权利。我对此没有任何意见。不过我认为,当他们开始说“你跟我们观点不同,所以我们不想雇你”或者“我们不想买你们的产品”时,这就是另一种立场了。我不会那么做。但话又说回来,他们有权那么做。
WARREN BUFFETTYeah, we'll work backwards. I think the signs probably relate to the contributions to Planned Parenthood. (Applause) Thank you. We follow a policy, as you know, at Berkshire of corporate contributions being designated by shareholders. We have some made by our operating companies to their local communities, and the local managers do what they think appropriate within their communities and with their own businesses. So Tony Nicely at GEICO — I have no idea what GEICO contributes to, but they make those decisions at GEICO. But in terms of the parent company, we let the shareholders designate the contributions. We have a number of shareholders who designate Planned Parenthood. We have other shareholders who designate organizations that are — would be opposed to the ideas of Planned Parenthood. We make no judgment about those. (Mild applause) And in terms of — I designate the Buffett Foundation every year, and then the Buffett Foundation, in turn, gives money to other things, including Planned Parenthood. And so, in the sense that those funds come indirectly from Berkshire, they come in direct proportion to ownership the same way as everybody else gets a chance to do with their shares. And we've had people write us about it. You know, I — there's no way in the world we would — you know, in fact there's some that would say that we should be boycotted because I do this. And we would not dream of questioning, you know, the people that we buy our almonds from, or walnuts from, or chocolate from, as to what their beliefs were, you know, before we bought that, or whether we would hire somebody that they'd have to agree with our beliefs, so — It seems to me perfectly appropriate for people to express their views on it, and they probably don't like — clearly they don't like — what I do on that. But it's where my reasoning and, you know, my own judgment leads me. But they're out there, the few people out there expressing their views on it, and they're entitled to do that. And I don't have any problem with that. I think when they start saying, you know, "We don't want to hire you because you have a different view than we do," or "We don't want to buy your products," I think that's a little different position to take. I wouldn't do that. But again, it's their right to do that.
伯克希尔股票现在“估值更为合理”
Berkshire stock is now "more appropriately valued"
沃伦·巴菲特回到我们是否愿意买入伯克希尔股票的问题,一年前我会这么说——嗯,那大约是 3 月 1 日,因为那会儿我正好在写 1996 年的年报——当时股价是 36,000 美元,我说过它当时没有被低估。而且当时我们或多或少是被那些单位信托逼着做了一次股票增发,事后来看我很庆幸我们做了,但那并非我们自己的主意;我们觉得,在配合那次增发时,只有主动指出我们说过股票没有低估这一事实才算恰当。而既然查理和我都喜欢买被低估的证券,我们自己就不会在那个价位买入,也不会建议别人在那时买入。在此后的一年里,伯克希尔的内在价值发生了相当显著的变化。但股价没有变。换句话说,这只股票在经历了多年相对业务表现有所超前之后,又相对滞后于业务表现。当然,这迟早会发生。我们也很高兴看到它们恢复得更为同步。所以今年我们说,我们认为这只股票的估值比起一年前要合理得多,这显而易见。我还要说的是,我此前对整体证券市场发出的谨慎提醒,也同样适用于此。我不会把伯克希尔排除在那份谨慎之外,但比起其他大多数证券,我自己确实更愿意持有或者买入伯克希尔。这一点我可以告诉你。查理?(掌声)查理也给计划生育联合会捐了款,所以他只能——(笑)。他们的牌子上没写他的名字,但这事我会去处理的。(笑声)
WARREN BUFFETTGoing back to whether we would buy the stock, I would say this a year ago — well, it was about March 1st because that's when I wrote the annual report in 1996 — the stock was 36,000 and I said it was not undervalued at that point. And since we were more or less forced to have an offering by the unit trust, which I'm very glad in retrospect we did, but it was not our idea, we felt that it was only appropriate in connection with that offering to point out that we had said it was not undervalued, and since Charlie and I like to buy undervalued securities, that we would not buy it ourselves at that price or recommend that others do. And in the ensuing year, the intrinsic value of Berkshire changed quite dramatically. And the price didn't change. In other words, the stock, after years of overperforming the business somewhat, underperformed the business. Which, of course, it's bound to do. And we're glad that they got back more in tandem. So we said this year that we regarded the stock as being much more appropriately valued than it was a year earlier, which is obvious. And I would say that the caution I made about securities generally would apply. I would not except Berkshire from that caution, but I would rather own or purchase Berkshire myself than I would most other securities. I can tell you that. Charlie? (Applause) Charlie gives to Planned Parenthood, too, so he has to — (laughs). They didn't put his names on those signs, but I'll take care of that. (Laughter)
查理·芒格我完全不介意把这聚光灯让出去,连带着放弃在这个话题上多讲几句的机会。
CHARLIE MUNGERI'm perfectly willing to have that limelight passed, as well as the opportunity to say more on the subject.
沃伦·巴菲特我是不是漏掉了上面的一个问题?我记得有三个问题,我回答了其中两个。
WARREN BUFFETTDid I miss one question up there? I think there were three of them, and I addressed two of them.
现场股东是关于我还应该去了解哪些其他领域的问题。
AUDIENCE MEMBERAbout any other area I should be looking at.
沃伦·巴菲特这就是我跳过它的原因。(笑声)对,我们不会为谁指明具体的投资选择。
WARREN BUFFETTThat's the reason I skipped it. (Laughter) Yeah, we don't direct people to any specific investments.
世界图书百科全书 vs 微软的 Encarta 百科全书
World Book encyclopedia vs Microsoft's Encarta
沃伦·巴菲特请第八区。
WARREN BUFFETTZone 8, please.
现场股东早上好,巴菲特先生和芒格先生。我是南希·雅各布斯(音),来自奥马哈,当伯克希尔股东大概四年了。今天离开之前,我打算给我十岁的女儿买一套世界图书百科的光盘版。我想请你们两位中的一位,或者两位一起说几句,告诉我为什么我这个选择是对的。另外,比起购买竞争对手的产品,选择世界图书百科,是否能在某种程度上提高她成为一个出色的亿万富翁投资者的概率?
AUDIENCE MEMBERGood morning, Mr. Buffett and Mr. Munger. This is Nancy Jacobs (PH) from Omaha, a shareholder for about four years now. Before I leave today, I'm planning to purchase the World Book on CD-ROM for my ten-year-old daughter. And I'd like a few words from either one of you, or both of you, about why I'm making the right choice. And second, does purchasing World Book over a competitor give her a somewhat improved chance of becoming a brilliant billionaire investor?
沃伦·巴菲特基本上就稳了,你继续。(笑声)
WARREN BUFFETTPractically guarantees it, but go ahead. (Laughter)
现场股东好。那我就买了。
AUDIENCE MEMBEROK. I'm buying, then.
沃伦·巴菲特查理,你想来——你最喜欢聊《世界图书》了。
WARREN BUFFETTCharlie, you want to — you love to talk about World Book.
查理·芒格嗯,我认为《世界图书百科全书》显然是这个领域的顶尖产品。他们给英语中的每一个单词都标注了阅读难度等级,而且文章写得很巧妙,让你在阅读时理解难度逐渐上升。对年轻人来说,它非常友好。既然这是你想鼓励的事,做得友好就非常棒。我还发现,以我现有的这点智力,它对我而言同样更易懂。所以我认为,无论是对年轻人还是老年人,这都是一款极好的产品。作为一个快速查询系统,我不觉得还有比它更好的。就我个人而言,作为一个老派的人,我喜欢纸质版。我几乎没法想象一个明智之人不做大量阅读的世界。也许,未来的明智之人会把所有时间都花在屏幕前来获取智慧。但我对此表示怀疑。就这些。(笑声)我想你可能买了一款很棒的产品,不过我也会同时拥有另一款。(笑声)
CHARLIE MUNGERWell, I think World Book is clearly the class of the field. They have every word in the English language graded for reading comprehensibility, and the articles are cleverly written so the difficulty of comprehension rises slightly as you go through it. And it's very user-friendly to young people. And since it's something you want to encourage, making it user-friendly is wonderful. I also find that with whatever intellect I have, it's more user-friendly to me. And so I think it's a hell of a product, either for the young people or the old. And for a quick reference system, I don't think there is anything better. Personally, I like the reading version, being an old-fashioned fellow. And I can hardly imagine a world where the wise people don't do a lot of reading. Now, maybe we're going to have wise people in the future who spend all their time in front of screens in the course of getting that wisdom. But I doubt it. That's all. (Laughter) I think you may have bought a wonderful product, but I would have the other one, too. (Laughter)
沃伦·巴菲特你们看到的这款产品是合作开发的,今年 1 月与 IBM 一起推出。IBM 一直是我们在那个产品上的合作伙伴。我相信现在它已经捆绑到所有正在销售的 IBM 个人电脑里了。所以,他们和我们配合得很好。说实话,甚至还有一本关于这个的书。比尔·盖茨开发了一款捆绑到数百万台个人电脑上的产品,干得非常漂亮。这产品叫 Encarta。实际上就是 Funk & Wagnalls。他不喜欢别人提起这个,但他们把名字改成了 Encarta,这招挺聪明的。(笑声)这个房间里还有几个人,四五年前在百慕大见证过一次演示,那演示和 Encarta 有关,展示了月球和地球。在那里面,月球撞上了地球。我就是,我不知道为什么这事儿老在我脑子里转。我想今天提一下,那个——(笑声)但 Encarta 做得非常好。显然有很多人不在乎月球和地球相撞这件事,但在 World Book 里,月球和地球永远不会撞上。(笑声)顺便说一句,他在 Encarta 上干得极其出色。我的意思是,那是一个进入某个领域并全力推进的杰作。你知道,我向他脱帽致敬。但现在我们要——
WARREN BUFFETTThe product you see there was the joint development, and was launched in January of this year in conjunction with IBM. IBM has been our partner in that product. I believe it's being bundled into all the IBM PCs now being sold. So they've worked very well with us. Frankly, there's a book, even, that deals with this. Bill Gates did a very good job of developing a product that was bundled with millions and millions and millions of PCs. It's called Encarta. It's actually Funk and Wagnalls. He hates it when that comes out, but they changed the name to Encarta, which was smart of him. (Laughter) And there are a few people in this room who were witness to a demonstration four or five years ago in Bermuda, where in connection with Encarta, they showed the moon and the earth. And the moon bumped into the earth in this. And I just, I don't know why it sticks in my mind. I thought I would mention it today, that the — (Laughter) But his is doing very well. So apparently there are a number of people that don't care about the fact the moon and the earth collide, but in the World Book the moon and the earth never bump into each other. (Laughter) He's done extremely well with Encarta, incidentally. I mean, it was a masterpiece of moving into an area and pushing hard. And you know, I tip my hat to him, but now we're going to —
查理·芒格对,我们学他的。
CHARLIE MUNGERYeah, we copied him.
沃伦·巴菲特对,我们学他的。没错。(笑声)好了,南希,一定记得把纸质版也买了,这样查理才会看得起你。(笑声)
WARREN BUFFETTYeah, we copied him. Right. (Laughter) OK, Nancy, be sure to buy the print version, too, so Charlie will respect you. (Laughter)
税收公平、经济繁荣与“卵巢彩票”
Tax fairness, economic prosperity, and the "ovarian lottery"
沃伦·巴菲特9 区。
WARREN BUFFETTZone 9.
现场股东早上好,两位先生。我叫帕特里克·伯恩,今天从新罕布什尔州汉诺威来。我找了几个问题,看看能不能让你们二位出现分歧。第一个是税收水平的问题——我这个问题既是问巴菲特先生,也同样想问芒格先生——首先,对资本利得征收多高的税率,对一个社会的长期经济健康最有利,而这个税率同时又是公平或公正的吗?换句话说,对资本利得而言,那个公正的税率是否就是能创造最多经济成果的税率?还是说,国家可以追求其他目标?另外还有一个与此不无关系的问题:我在新罕布什尔州一家制造工业割炬的工厂工作。
AUDIENCE MEMBERGood morning, gentlemen. My name is Patrick Byrne. I'm here today from Hanover, New Hampshire. I've searched for a couple questions upon which I might get the two of you to disagree. First, what level of taxation — and I direct these as much to Mr. Munger, therefore, as to you Mr. Buffett — first, what level of taxation on capital gains is most conducive to the long-term economic health of a society, and is that also the fair or just rate? In other words, is the just rate of taxation on capital gains precisely that rate that creates the most economic stuff? Or is there some other goal a state might pursue? And as a not-so-subtly related question, I work in a New Hampshire factory that makes industrial torches.
沃伦·巴菲特作为首席执行官,容我补充一句,帕特里克。(笑声)
WARREN BUFFETTAs CEO, I might add, Patrick. (Laughter)
现场股东您说什么?
AUDIENCE MEMBERSay again?
沃伦·巴菲特作为首席执行官——你刚才那个“工作”让人听起来好像你就在车间地板上干活。我只是想让大家知道——(笑声)。帕特里克写信给我,都是以董事长对董事长的口吻,所以我觉得我们得让他回到问题上来。
WARREN BUFFETTAs CEO of — that "working" made it sound like you were down there on the floor. I just wanted people to — (Laughter). Patrick writes me letters from chairman to chairman, so I think we've got to get him back at it.
现场股东我接着说。(笑声)公司不大。我确实是首席执行官,但没什么等级之分。我们生产重工业用的割炬,我们工厂的兴衰就是美国工业的缩影。您是否认同那种传统观点,认为经典美国工业时代已经过去,美国从长远来看无法与低工资国家竞争?所以我的第一个问题是关于资本利得税,第二个是关于美国工业的未来。
AUDIENCE MEMBERContinuing. (Laughter) Well, it's a small company. I do work as CEO, but it's not much of a hierarchy. We make torches used in heavy manufacturing, and the fortunes of our factory echo those of industrial America. Do you agree with the conventional wisdom that maintains that the age of classical industrial America has passed, and that we will — that America cannot be competitive in the long term with low-wage countries? So the first question is on taxation of capital gains, and then the second is on the future for industrial America.
沃伦·巴菲特我嘴边就挂着一个极其绝妙的答案,但我想还是让查理先说——(笑)——我趁这工夫再把它打磨打磨。
WARREN BUFFETTI have a sensational answer on the tip of my tongue, but I think I'll let Charlie go first — (laughs) — while I refine it a bit.
查理·芒格嗯,我认为你的资本利得问题有一个简单的答案。一是,从某种抽象数学意义上讲,什么能让经济最有效地运转。另一个就是你提到的考虑因素,涉及公平问题。亚里士多德认为,当一个系统被普遍视为公平时,它就会运转得更好。如果人们看到回报上的差异是以公平的方式——至少是相当公平的方式——获得的,文明就会更健康地运转。我认为,假如在某个文明里,有人每周开 90 个小时出租车,没钱、没医保等等,而另一个人除了持有伯克希尔·哈撒韦的股票,坐在乡村俱乐部的露台上,每年卖掉一点股票来付账单之外,什么也不做,这会被视为太不公平,以至于即使这种税制有某种理论上的经济效率,对我们这个特定文明来说也会适得其反。所以我完全赞同对资本利得征一些税。一旦你得出这个结论,你就会问到那个问题:怎样才算——公平的税率是多少?我认为公平的税率可能比现在略低一点,但不会低太多。
CHARLIE MUNGERWell, I think there's an easy answer to your capital gain issue. And one is what makes an economy work best in some abstract mathematical sense. And the other is the consideration that you allude to, which gets into issues of fairness. Aristotle felt that systems work better when they were generally perceived as fair. The civilization worked better if people saw the differences in rewards as having been fairly — reasonably fair, anyway. And I think that if you had a civilization where if you work 90 hours a week driving a taxicab with no money, no medical insurance and so forth, and somebody else does nothing but own Berkshire Hathaway shares and sit on the country club porch and peel off a few every year to pay the bills, that would be regarded as so unfair that even if it had some theoretical economic efficiency it would be counterproductive for our particular civilization to have that kind of a tax code. So I'm all for having some taxation of capital gains. Once you reach that conclusion, you get into the question of what should — what is the fair rate? I think the fair rate might well be a little lower than it is now, but not much lower.
沃伦·巴菲特我听着觉得他是想卖——卖伯克希尔的股票。(笑声)帕特里克以前是重量级拳击手,最近刚从斯坦福拿到博士学位,论文有 700 页,里面有些评论跟这个问题相关。其实我要感谢帕特里克,他让我接触到了某种思维框架——一种心智模型——来应对这类问题。帕特里克给我举过一个例子——我想可能可以追溯到哈佛的约翰·罗尔斯——他说,想象你 24 小时后就要出生。你被赋予了一种非凡的能力。你有权决定你将进入的那个社会的规则——经济规则。这些规则将在你的一生、你孩子的一生、你孙子的一生中通行。你有这 24 小时的时间来做出关于这个结构的决定,但就像大多数这类神灯式的问题,总有一个坑。你不知道自己生出来是黑人还是白人。你不知道自己生出来是男是女。你不知道自己生出来是聪明还是迟钝。你不知道自己生出来是体弱还是健全。你不知道自己生出来是在美国还是在阿富汗。换句话说,你将在 24 小时内参加我所说的卵巢彩票。(笑声)这是你一生中将参与的最重要的事件。它对你的影响远超你上什么学校、工作多努力,以及所有其他事情。你将从一个大桶里抽出一个球,桶里现在大概有 57 亿个球,那个球就是你。那么,面对这样一个前景,你会构建一个什么样的社会?嗯,我想你会重点关注帕特里克在他的问题里提到的两个问题。你会试图找出一个既能生产出大量商品,又能让这些商品在你、你的孩子和孙子的一生中快速增长的系统,这样总体上他们能过得比你好,他们的孙子能过得更好。所以你想要一个能生产人们想要和需要的东西的系统,而且这个系统要能无休止地增加产量。但同时,你还想要一个系统,在执行这个目标的过程中,对待那些没赢卵巢彩票的人的方式,要像你处在他的位置上也希望被对待的那样。因为很多人没赢到彩票。我的意思是,查理——我们出生时,光是在美国出生的概率就低于 30 比 1,你知道吗?仅仅赢了彩票的这一部分,就是巨大的优势。我们在阿富汗一文不值。我们在那里演讲,没人听。糟透了。(笑声)那是最糟糕的世界。所以我们赢在了那个方面。我们部分赢在了我们出生的时代,因为我们是男性,你知道吗——我小时候,女人能当老师、秘书或护士,基本就这些了。而国家一半的才华,在很大程度上,被排除在几乎所有职业之外。我们还因为自己是白人而赢了。你知道,这没什么值得称赞的,就是这么回事。我们还在另一个方面赢了,因为我们以某种方式被塑造了出来,这跟我们的努力毫无关系,却恰好让我们擅长评估企业。你知道吗,这是世界上最大的才华吗?不是。它只是在这个系统里能疯狂地带来回报而已。(笑声)当你考虑完这些之后,你仍然想要一个系统,让那些像比尔·盖茨或安迪·格鲁夫这样出生的人,能够把这些才华用在能最大程度发挥这些才华的工作上。我的意思是,如果因为你有强烈的平等主义本能,就让比尔或安迪这样的人,或者汤姆·墨菲,去做一些平庸的工作,那简直是一种犯罪。在我看来,诀窍在于要找到某种平衡:一方面,让那些天赋能生产市场社会里人们想要的商品的人,大量地生产出来,并且一生都保持这种意愿;另一方面,照顾那些输了彩票的人,确保他们不会仅仅因为在那个瞬间抽到了错误的签,就过着比那些运气好的人差得多的生活。等我讲完这一长串话,我大概会得出一个结论:现在的资本利得税税率可能差不多刚刚好。所以——我很少见到——多年来我接触过很多有钱人和有才华的人——这两者并不总是一起出现——但我两类都接触过——(笑)——我很少见到有人因为 28% 的资本利得税而放弃运用他们的才华。这根本不会发生。我的意思是,他们做自己喜欢做的事。他们擅长做事的部分原因就是他们喜欢做。我从未见过这种情况发生。而我见过很多人缴纳的税率高于 28%,他们对社会的贡献,按照某种非纯粹市场体系的判断标准来说,反而更大。(磁带中断)
WARREN BUFFETTSounds to me like he's a seller — of Berkshire. (Laughs) Patrick is a former heavyweight boxer, and just got his Ph.D. fairly recently from Stanford with a 700-page dissertation, which has in it some commentary that actually bears on this. And I thank Patrick, actually, for introducing me to kind of a system of construct — mental construct — to attack questions like this. Patrick gave me the example one time — and I think this may go back to John Rawls at Harvard — but he said, just imagine that you were going to be born 24 hours from now. And you'd been granted this extraordinary power. You were given the right to determine the rules — the economic rules — of the society that you were going to enter. And those rules were going to prevail for your lifetime, and your children's lifetime, and your grandchildren's lifetime. Now, you've got this ability in this 24-hour period to make this decision as to the structure, but there — as in most of these genie-type questions there's one hooker. You don't know whether you're going to be born black or white. You don't know whether you're going to be born male or female. You don't know whether you're going to be born bright or retarded. You don't know whether you're going to be born infirm or able-bodied. You don't know whether you're going to be born in the United States or Afghanistan. In other words, you're going to participate in 24 hours in what I call the ovarian lottery. (Laughter) It's the most important event in which you'll ever participate. It's going to determine way more than what school you go to, how hard you work, all kinds of things. You're going to get one ball drawn out of a barrel that probably contains 5.7 billion balls now, and that's you. Now, what kind of a society are you going to construct with that in prospect? Well, I suspect you would focus on two issues that Patrick mentioned in his question. You would try to figure out a system that is going to produce an abundant amount of goods, and where that abundance is going to increase at a rapid rate during your lifetime, and your children and your grandchildren, so they can live better than you do, in aggregate, and their grandchildren can live better. So you'd want some system that turned out what people wanted and needed, and you'd want something that turned them out in increasing quantities for as far as the eye can see. But you would also want a system that, while it did that, treated the people that did not win the ovarian lottery in a way that you would want to be treated if you were in their position. Because a lot of people don't win the lottery. I mean, Charlie — when we were born the odds were over 30-to-1 against being born in the United States, you know? Just winning that portion of the lottery, enormous plus. We wouldn't be worth a damn in Afghanistan. We'd be giving talks, nobody'd be listening. Terrible. (Laughter) That's the worst of all worlds. So we won it that way. We won it partially in the era in which we were born by being born male, you know — When I was growing up, you know, women had — they could be teachers or secretaries or nurses, and that was about it. And 50 percent of the talent in the country was excluded from, in very large part, virtually all occupations. We won it by being white. You know, no tribute to us, it just happened that way. And we won it in another way by being wired in a certain way, which we had nothing to do with, that happens to enable us to be good at valuing businesses. And you know, is that the greatest talent in the world? No. It just happens to be something that pays off like crazy in this system. (Laughter) Now, when you get through with that, you still want to have a system where the people that are born —like Bill Gates or Andy Grove or something — get to turn those talents to work in a way that really maximizes those talents. I mean, it would be a crime to have Bill or Andy or people like that, or Tom Murphy, working in some pedestrian occupation just because you had this great egalitarian instinct. The trick, it seems to me, is to have some balance that causes the people who have the talents that can produce goods that people want in a market society, to turn them out in great quantity, and to keep wanting to do it all their lives, and at the same time takes the people that lost the lottery and makes sure that just because they, you know, on that one moment in time they got the wrong ticket, don't live a life that's dramatically worse than the people that were luckier. And when I get all through with that long speech, I probably come out with the idea that the capital gains tax as it exists today is probably about right, so — I see very few people — and I've been around a lot of people with money and talent over time — they don't always go together — but I've been around both classes — (laughs) — and the — I see very few of them that are turned off from using their talents by a 28 percent capital gains tax. It just doesn't happen. I mean, they do what they like to do. And part of the reason they're good at what they do is they like to do it. And I've just never seen it happen. And I've seen a lot of people that pay taxes that are higher than 28 percent that are contributing more to society, by some judgment other than a pure market system. (BREAK IN TAPE)
“美国经济鼓励适应变化”
"American economy encourages adaptation"
沃伦·巴菲特另一个关于低成本工业的问题——你知道,工业社会如何演变,我——你知道,在一个市场社会里,世界演化的方式就是让人们去做自己最擅长的事。这个国家近些年做得相当好——比如,在软件领域——微软或英特尔这类公司一直处于领先地位。我的意思是,我们真的做得非常好。十年前,或者十五年前,一谈到经济能有什么作为,美国公众多少有些自我贬低。但你看看我们现在,失业率——在内布拉斯加州不到 3%。你知道,你看看那些据说会让我们一败涂地的欧洲国家,或者看看日本。我认为美国经济鼓励适应新变化。我是说,新加坡也许做得更好,但就大型经济体而言,我认为美国经济在鼓励适应人们的需求,并且用越来越大的产量去满足这些需求方面,做得极其出色。你知道,我认为这完全是件好事。因此,我不觉得有哪个行业是神圣不可改变的。我认为创新,以及把有能力的人解放出来——我指的是在市场经济商品生产方面有能力的人——让他们能一天 12 小时全情投入——我看安迪·格鲁夫或比尔·盖茨,以英特尔和微软现在的地位,他们压根没有松懈。我看可口可乐的罗伯托·戈伊苏埃塔,或迪士尼的迈克尔·艾斯纳,或任何那样的人,都是这样。他们不是一周工作 40 小时,他们一周工作 70 或 80 个小时。在我看来,这个体系在美国运转得非常好,我并不特别担心到底具体生产出了哪些特定产品。查理?
WARREN BUFFETTThe other question about the low-cost industrial — you know, how does the industrial society evolve, I — you know, the world evolves in a way, in a market society, so people do what they're best at. And this country's done very well in recent years — something like, you know, software that — where a Microsoft has been leading or an Intel or something. I mean, we have done very well. Ten years ago the American public was sort of down on itself, or 15 years ago, in terms of what the economy could do. But here we are with our unemployment rate — in Nebraska it's under 3 percent. And you know, you look at the countries of Europe that were supposedly going to beat us into the ground, or you look at Japan. I think the American economy encourages adaptation. I mean, Singapore may be better, but in terms of major large economies, I think the American economy does awfully well in encouraging adaptation to what people want, and delivering it to them in ever-increasing amounts. And you know, I view that as all to the good. So I don't regard any industry as sacred. I regard innovation and freeing up the able people to — able, in terms of production of goods in a market economy — to spend 12 hours a day all the time — I don't see Andy or Bill letting up at all, in terms of where Intel and Microsoft are now. I don't see Roberto Goizueta at Coca-Cola, or Michael Eisner at Disney, or any of those people. They don't work 40-hour weeks, they work 70 or 80-hour weeks. And I think that system works very well in this country, and I don't worry particularly about the specific products that are turned out. Charlie?
芒格批评哈佛哲学家约翰·罗尔斯
Munger critical of Harvard philosopher John Rawls
查理·芒格沃伦和我都得出了“公平问题理应在税法中加以考虑”这个结论,但我不希望这导致在座任何人以为,我对哈佛大学的哲学家约翰·罗尔斯怀有崇高的敬意。他也许是当今世上最有名的在世哲学家。而就我个人来看,我认为他对人类思想的影响相当有害。他懂得的科学不够,懂的经济学不够,对系统如何运作也懂得不够,因而无法很好地判断系统里什么才是公平。他哲学研究得太多,其他方面研究得太少。(笑声)如果有人以为我们推崇约翰·罗尔斯,嗯,你可以把我排除在外。(笑声)
CHARLIE MUNGERI would not like the conclusion that both Warren and I have reached, that issues of fairness are properly to be considered in the tax laws, to cause anyone here to believe that I have a great respect for Harvard University's philosopher John Rawls. He is perhaps the world's best-known living philosopher. And personally, I think he's had a pernicious influence on human thought. He doesn't know enough science. He doesn't know enough economics. He doesn't know enough about how systems work to be really good at figuring out what's fair in systems. And he studied too much philosophy and too little of everything else. (Laughter) If anybody thinks we love John Rawls, well, you can count me out. (Laughter)
沃伦·巴菲特不——我说的不是赞同他的结论,我是说赞同他那个思想——他当初搭建的那个思考框架。查理,帕特里克问题里关于产业的那部分,你怎么看?
WARREN BUFFETTNo — I wasn't endorsing his conclusions, I was endorsing his thought — his original construct. Charlie, how about the industries part of the question that Patrick asked?
查理·芒格呃,如果帕特里克不是这个房间里最聪明的人,那跟他同一级别的恐怕也没几个。你现在面对的问题,来自一个极有能力的人,而且他还刻意把它们弄得非常难。(笑声)而整个议题对我来说,太过复杂,没法在这里进行有意义的讨论。况且,进入这个公式的,还有能力上的某些限制。(笑声)
CHARLIE MUNGERWell, if Patrick isn't the smartest person in the room, there can't be many in his class. You are getting questions from a very able man, and he's deliberately made them very difficult. (Laughter) And that whole issue is too complex for me to usefully discuss here. There are also certain limitations on ability that enter the equation. (Laughter)
A 类股可随时转换成 B 类股
Class A stock may be exchanged for Class B at any time
沃伦·巴菲特那我们进入第 10 区。(笑声)
WARREN BUFFETTSo we'll go to zone 10. (Laughter)
现场股东二位下午好。我叫比尔·罗登伯格(音),来自俄亥俄州代顿市。我是股东,我女儿萨拉,13 岁,也是股东。她选择不跟我一起站在聚光灯下。我想热狗对她的吸引力更大。
AUDIENCE MEMBERGood day, gentlemen. My name is Bill Rodenberg (PH) from Dayton, Ohio. I'm a shareholder, and my daughter Sarah, who is 13, is also a shareholder. She chose not to join me in the limelight. I think the hot dogs had a higher appeal to her.
沃伦·巴菲特更别提——
WARREN BUFFETTNot to mention —
现场股东我想说,知道沃伦叔叔和查理叔叔在照管她的大学基金,这太让人安心了。夜里都能睡个好觉。我有两个问题,第一个跟我太太问我的一个问题有关,我当时没能编出个像样的答案;第二个则跟我女儿持有的一股伯克希尔 A 股有关。我太太问的是,您在年报里说,如果外边有人拥有一家像飞安国际那样的好公司,请告诉您,您很乐意看一看,五分钟之内甚至更短时间就能给出答复。她的问题是,您是怎么做到的?您从哪儿获取信息来做出那个决定?您又怎么知道那些信息是可靠的?我的第二个问题跟我女儿有关。她今年 13 岁。再过五年她就要上大学了,也许是内布拉斯加大学林肯分校,也许不是。但不管怎样,等到她卖掉那一股股票时,都将面临一笔不小的资本利得税。
AUDIENCE MEMBERAnd I'd like to say that it's very reassuring to know that Uncle Warren and Uncle Charlie are taking care of her college fund. And it's easy to sleep at night. I have two questions, one related to a question my wife asked me, which I was unable to fake a good answer to, and a second one related to my daughter's one share of Berkshire A. My wife asked me, in the annual report you stated that if anyone out there has a good company like FlightSafety, please let you know and you'd be glad to look it over and give an answer within five minutes or less. And her question is, how can he do that? Where does he get the information to make that decision? And how does he know that that information is valid? My second question has to do with my daughter. She's 13. In five years she'll be off to college, perhaps UNL, perhaps not. In any case, she's going to face a significant capital gains when she sells that one share of stock.
沃伦·巴菲特希望是。(笑声)
WARREN BUFFETTI hope so. (Laughter)
现场股东您之前提到,我想我是听对的,您说今天下午可以用一股 A 类股换 30 股 B 类股。我当时一愣,我还以为那个兑换是有时间窗口的。兑换生效那会儿,我们正好在国外,错过了。
AUDIENCE MEMBERYou mentioned earlier, and I believe this is correct, you said that you could trade one share of A for 30 shares of B this afternoon. And I thought, wait a minute, I thought there was a limited window on that. We happened to be out of the country at the time that exchange took effect, and we missed it.
沃伦·巴菲特不,这个换股安排是永久性的。你可以——
WARREN BUFFETTNo, the exchange exists forever. You can —
现场股东永久?
AUDIENCE MEMBERForever?
沃伦·巴菲特你随时可以把一股 A 股换成 30 股 B 股。但不能反过来,你不能把 30 股 B 股换回一股 A 股。这件事没有任何窗口期或时间表。A 股永远可以换成 30 股 B 股。我不建议她这么做,因为这始终是一个可选项,而且在此期间她还能享受股东指定捐赠,另外 A 股也总有可能以略高于 30 股 B 股的价格交易。这种情况并不常发生,即便出现,价差也不会很大,但——我们不想制造让人们把 A 股换成 B 股的动机,但他们——他们将永远有权这么做。
WARREN BUFFETTYou can always exchange a share of A for 30 shares of B. You cannot do it in reverse. You cannot shift 30 shares of B into one share of A. But there was no window or timetable on that. The A stock is forever exchangeable for 30 shares of B. I don't recommend that she does it, because it's always an option, and in the meantime she gets the shareholder-designated contribution, and there's always the chance that the A will sell slight — at a price slightly above 30 shares of B. It doesn't do it very often and it won't be very much if it does, but — We didn't want to create an incentive for people to exchange A for B, but we — they will always have the right to do so.
[章节][关键词] 只需五分钟就能知道我们对一家公司是否感兴趣
Just takes 5 minutes to know if we're interested in a company
沃伦·巴菲特五分钟测试是这样的——你知道——查理和我——我们几乎熟悉国内所有达到我们会感兴趣的规模的公司。我是说,如果你花了四十年甚至更长时间看企业,就像你每天研究棒球选手一样,时间一长,你就会认识所有选手。就是这么回事。然后,我们脑子里有多年来积累的一系列筛选标准。我们不是说这些标准完美无缺。我们也不是说这些标准不会偶尔漏掉一些本该通过的东西。但它们非常——它们很高效,效果跟我们花上几个月、请专家、做各种调研是一样的。所以我们确实能在五分钟内告诉你,我们对某个东西是否感兴趣。我们从未持有过飞安国际的股票,但我们对这家公司至少了解了二十年,对不对,查理?
WARREN BUFFETTThe five minute test is a — you know — Charlie and I have — we're familiar with virtually every company of a size that would interest us in the country. I mean, if you've been around for 40 or more years looking at businesses, it's just like if you were looking at — you know, studying baseball players every day. You get to know all the players after a while. And that's the way it works. Then we have a bunch of filters we've developed in our minds over time. We don't say they're perfect filters. We don't say that those filters don't occasionally leave things out that should get through. But they're very — they're efficient. And they work just as well as if we spent months and hired experts and did all kinds of things. So we really can tell you in five minutes whether we're interesting in something, and — We'd never owned shares in FlightSafety but we'd been familiar with the company for at least 20 years, wouldn't you say, Charlie?
查理·芒格当然,我有个合伙人二十年前就买了他们很多股票。是的。
CHARLIE MUNGERSure, I had a partner who bought a lot of it 20 years ago. Yeah.
沃伦·巴菲特对。但几乎所有企业都是如此。我们很清楚自己不懂什么,对于不懂的,我们也不想再多了解,虽然随着时间推移,或许会顺便了解一点。而对于我们能理解的那些,我们大概已经了解到顶了。所以五分钟内我们就能知道答案。那么,当我们收购飞安国际时,在交易完成前,甚至在交易完成后的那段时间——我从未——从未踏足过他们任何一个——他们在全球大约有 40 个培训中心——我一个都没进去过。我也没去过他们的总部。我们没看过租赁合同,没查过产权文件。我是说,所有这些事情我们都不做。而且我要说:迄今为止,这没让我们亏过一分钱。让我们亏钱的,是错误评估了这门生意的根本经济特征。但这并不是人们通常所说的尽职调查能学到的东西。我们可以让律师审查各种文件,但这并不能决定一笔交易是好是坏。我们不会自欺欺人地做大量研究和大量报告。这些报告反正会迎合付钱的人想要的结果,你知道的。所以它们毫无意义,纯属扯淡。但我们确实很在意对这门生意经济特征的判断是否准确,而我们觉得我们拥有某些筛选标准,能在特定情况下判断我们已经有足够的知识来评估。当然我们也会犯错。查理?
WARREN BUFFETTYeah. But that's true of almost any business. And we know — we've got a fix on what we don't understand, and then we don't care to know any more about them, particularly, although we'll pick up a little as we go along, maybe. And then the ones that are — we're capable of understanding, we've probably gotten about as far as we'll get already. So we do know in five minutes. Now, when we do something with FlightSafety, before the purchase and even for somewhat — a little after the purchase — I'd never been — I'd never set foot on a piece — they have 40 or so training centers around the world — I'd never set foot on one of them. I'd never been to their headquarters. We never looked at a lease. We never look at title of the properties. I mean, we don't do all of those things. And I will say this: to date, that's never cost us a penny. What costs us money is when we misassess the fundamental economic characteristics of the business. But that is something we would not learn by what people generally consider due diligence. We could have lawyers look over all kinds of things, but that isn't what makes a deal a good deal or a bad deal. And we don't kid ourselves by having lots of studies made and lots of reports made. They're going to support whatever they think the guy that pays them, you know, wants anyway. So they don't mean anything. They're nonsense. But we do care about being right about the economic characteristics of the business, and that's one thing we think we've got certain filters that tell us in certain cases that we know enough to assess. And then we make some mistakes. Charlie?
查理·芒格我没什么要补充的了,除了人们往往低估了少数几个简单的重大想法的重要性。而且我认为,如果说伯克希尔·哈撒韦在某种程度上是一所教导正确思维体系的企业,那么我想主要的经验就是,少数几个重大想法确实管用,正如我认为我们的这些筛选标准一直运作得相当不错。因为它们确实很简单。
CHARLIE MUNGERI've got nothing to add to that, except that people underrate the importance of a few simple big ideas. And I think that to the extent Berkshire Hathaway is a didactic enterprise teaching the right systems of thought, I think that the chief lessons are that a few big ideas really work, as I think these filters of ours have worked pretty well. Because they're so simple.
沃伦·巴菲特是的,我觉得在座大多数人,只要专注于思考是什么成就了好生意、又是什么败坏了生意,再琢磨一阵子,他们也能开发出一套筛选标准,让自己在五分钟内就很好地判断出什么合理、什么不合理。我是说,五分钟后我们可能还会因为某个原因谈不拢某笔交易,但——还有一件事你通常能看得出来——至少极端情况下你能看出来——你能很快判断出眼前这人是不是你想拥有的那种经理人。我是说,如果一个人一辈子都保持着 .400 的打击率,而且幸运的是,在经营业绩上年龄并不会改变这一点,同时他们热爱自己所做的事,那就行得通。如果卖家非常在意钱,那你很可能谈不成什么好交易。如果他们的兴趣其实是——钱到手后要怎么用,那他们之后可能就会对这门生意失去热情,或者兴趣大减。我们喜欢跟那些对自己生意简直痴迷的人合作,效果非常好,而且你通常一眼就能看出来。话虽这么说,总会有那么几个人琢磨着装出这种态度,你知道的,当他们想卖给我们一些垃圾的时候——(笑声)查理说,我们可能会被某个戴绿色遮光帽、租个廉价办公室的家伙糊弄。但我们绝不会上那种穿软皮鞋的家伙的当。(笑声)
WARREN BUFFETTYeah, I think most of the people in this room, if they just focused on what made a good business or didn't make a good business and thought about it a little while, they could develop a set of filters that would let them, in five minutes, figure out pretty well what made sense or didn't make sense. I mean, there may be some reason after five minutes we don't get together on a deal of some sort, but — Another thing you can usually tell — at least you can tell it in the extreme cases — you can tell whether you've got the kind of manager, very quickly, that you want to have. I mean, if you've got somebody that's been batting .400 all their life, and fortunately age doesn't change that picture, in terms of business performance, and they love what they do, it's going to work. If the seller cares a lot about the money, you're probably not going to make a very good deal. If their real interest is going in the — is what they're going to do with the money, they may fall out of love or have less interest in their business subsequently. We love working with people who are just plain nuts about their businesses. And it works very well. And you can usually spot that. Now, having said that, we'll have a few people figuring out how to fake that attitude, you know, when they try and sell us some piece of junk here, but — (Laughter) Charlie says we can get conned by some guy with a green eyeshade, you know, and a low-rent office and all that. But we won't get taken in by the guy with the suede shoes. (Laughter)
巴菲特描述“正常”的一天
Buffett describes a "normal" day
沃伦·巴菲特11 区。
WARREN BUFFETTZone 11.
现场股东巴菲特先生和芒格先生,感谢你们让我今天来到这里。我叫多尔西·布朗,来自马里兰州巴尔的摩。我有两个简短的问题。你们两位能否谈谈对高管薪酬和期权发行的观察,这个话题似乎越来越受媒体关注?还有,这个领域里我们是不是有些过头了?第二个问题问巴菲特先生,您能否给我们大致描述一下,一个正常的一天,您是怎么过的——从投资分析或是阅读的角度——让我们大致感受一下?谢谢。
AUDIENCE MEMBERMr. Buffett and Mr. Munger, thank you for having me here today. My name is Dorsey Brown from Baltimore, Maryland. I have two quick questions for you. Could you please comment on any observations that either of you may have concerning executive compensation and option issuance, a topic that seems to be getting a lot more media attention? And are we going to — getting a little bit of excesses in that area? And my second question to you, Mr. Buffett, could you just give us some idea of what a normal day, how you would like to spend a reasonable, normal day and — working on the investment side of the equation, or analysis, or reading, or just to give us some flavor of that? Thank you.
沃伦·巴菲特好的,我先回答第二个问题。很简单。我就是——我大量阅读,电话也打不少。我们没有会议,没有委员会,没有幻灯片演示。你知道,我们什么都没有,我是说真的——(笑声)所以我读很多。我读年报,读商业刊物。我本可以用少得多的时间完成这些,但我很享受,所以我会拉长这个过程,就像生活中的其他一些活动一样。(笑声)所以这真的——对旁观者来说,这是最无聊的工作,但我深深乐在其中,你知道。我喜欢这么做。我也不喜欢过多谈论这些,我只是喜欢随时跟上事态的发展。就像我说的,到了人生这个阶段,我能过滤掉太多东西,其实不必读那么多了。但我挺享受通过大量阅读来间接观察世界的状态。我会花点时间打电话,也会花很多时间在电脑上打桥牌,我随时都在做自己喜欢的事。我们让查理描述一下他做的事,那就更离奇了。(笑声)然后我们再来谈薪酬和期权。
WARREN BUFFETTOK, I'll answer the second question first. Very easy. I just — I read a lot, and I talk on the telephone a fair amount. We have no meetings. We have no committees. We have no slide presentations. You know, we have nothing, I mean it — (Laughter) And so I read a lot. I read annual reports. I read business publications. I could do it in way less time, but I enjoy doing it so I make it last, I mean, you know, like some other activities in life. The - (laughter) So it's — there's really — it's the most boring job to anybody watching it, but I'm in love with it, you know. And so I like doing that. And I don't like talking about it a lot, I just like to kind of keep up with what's going on. Like I say, by this point in life I could filter out so much of that I would — I just don't need to do that much of it. But I kind of enjoy just seeing what's going on vicariously through doing a lot of reading. And I spend some time on the phone, and I'm on the computer a lot playing bridge, and I get to do what I like all the time. We'll let Charlie describe what he does, which is even more bizarre. (Laughter) And then we'll talk about compensation and options.
查理·芒格嗯,我的生活里比沃伦多了点傻事,包括当一家大医院的董事长。我不是说医院是傻事,我只是说愿意当医院董事长需要点奇特的心智。所以我的生活甚至更——不如沃伦那么理性。沃伦过着我所见过的几乎是最理性的生活之一,简直令人难以置信——(笑声)
CHARLIE MUNGERWell, there's a little more foolishness in my life than Warren's, and — including being chairman of a large hospital. I'm not suggesting that hospitals are foolish, I'm just suggesting that it takes a certain quirk of mind to be willing to be the chairman of a hospital. And so my life is even more — it's less rational than Warren's. Warren lives one of the most rational lives I've ever seen. And it's almost unbelievable, and — (Laughter)
沃伦·巴菲特他让我开始纳闷我今天为什么会坐在这儿了。(笑声)
WARREN BUFFETTHe's got me wondering why I'm here today. (Laughter)
滥用股票期权作为高管薪酬
Abuse of stock options as executive compensation
沃伦·巴菲特好,那我们就稍微聊聊薪酬吧。
WARREN BUFFETTWell, we'll talk about comp then, a little.
查理·芒格对,薪酬,是的。
CHARLIE MUNGERYeah, comp, yeah.
沃伦·巴菲特薪酬——这个问题有几个方面。关于期权,我想说,从公司所有者的角度看,大多数期权设计得很糟糕,但从获授人的角度看,它们的设计却非常精妙。这倒也不是完全无法理解——因为这是一种相当奇特的谈判形式:受益人同时也包办了所有设计方案,并聘请专家来告诉自己什么对公司有利,而专家心里清楚,签发支票的人同样很想听到什么对他自己有利。期权本身并没有任何问题。坦率地说,就伯克希尔而言,如果当时有一份设计得当的期权授予我或查理,那是完全合适的。我的意思是,我们要对整个企业负责,我们坚信任何与业绩挂钩的激励都应该与你职权所及的领域相关。我们认为,如果你想让打字员每分钟打 100 个单词,那你就应该为每分钟打 100 个单词付钱,而不是看去年的每股收益。我们认为,如果销售员的薪酬与产品销量挂钩,那他就应该按销量拿钱,而不应该看是否完成了某些生产指标。所以,我们坚信要把激励薪酬和你所能负责的业绩绑在一起。企业中当然也存在某些不太适合按个人业绩付酬的岗位,诸如此类。但这会引出一个推论:对那些为整个企业业绩负责的人,用某种能反映整体业绩的期权来酬劳他们,是完全适当的。问题在于,股价不仅反映企业的经营业绩,还反映其他因素。比方说,在一定时间里,股价的上涨只是留存收益再投资的体现。你知道,我以前就指出过,如果你给我的储蓄账户一份期权——让我管理你的储蓄账户——而你把所有利息都再投入,仅仅因为你留存的利息,十年后我就能拿走一笔相当可观的报酬。对于伯克希尔这类不派发股息的公司,如果你每年都把全部本金留在我手上,让我拿一份十年期固定行权价的期权,那就等于我从你留给我的钱中抽取一笔版税。而让你把钱留在我这儿的决定是我做的。所以,这在我看来并不公平。因此我认为,任何期权都应设有一个逐步上调的行权价,以体现股东每年都在把收益再投资这一事实。如果有人愿意每年把全部利润都分掉,那我说你可以给固定行权价的期权。如果你每年都把利润交给我,而我用你留下的钱比原本那笔资金做出了更多成绩,那没问题。但如果一笔钱在某人手里放了十年,即使他每天去打高尔夫,也会产生一些增值。把其中一部分白白送出去——仅仅因为时间流逝就让获授人抽取一笔版税——这是个错误。我认为期权在授予时,基本上应该按照彼时企业的公允价值来计价。有时这等于市场价格,有时又不是,但——一家公司的管理层绝不会在他们认为市价远低于内在价值时,把公司的期权卖给某个第三方,因此我觉得有些管理层的行为有点儿虚伪:当他们收到收购要约时,会说公司实际上值两倍的价格,但他们却非常乐意按照他们认为远不足道的价格给自己授予期权,而股东在别处出让期权时却拿不到这个价格。不过,只要设计得当,授予那些对企业负责的人,我认为期权是可以有意义的。我也认为,如果我和查理出了什么事,对于后续的管理者来说,如果能有一份设计合理的期权安排,我看不出有什么不妥。我们把这一理念向下贯彻到子公司,它们通常会有与自身业务经营挂钩的激励安排,但没有与伯克希尔整体挂钩的激励安排。因为如果查克·哈金斯在喜诗糖果做得极其出色——他也确实一直如此——而我在资本配置上栽了跟头,那么不管查克做了什么,伯克希尔的股票也难有起色。因为他的回报受制于他无法左右的事情,我认为这多少有些可笑。所以,我们反过来将他的回报与糖果业务的经营挂钩。关于整体薪酬水平,最大的忌讳是用了一个平庸的管理者。我的意思是,长期来看,这会让所有者付出极为巨大的代价。如果一个平庸的管理者拿的是相对微薄的薪酬,这仍然是一大错误;而如果他拿的是天价薪酬,那就是一种荒唐。这种事确实时有发生。反过来说,对一家大型企业而言,你几乎不可能付给一位杰出的管理者超出其价值的薪酬。罗伯托·戈伊苏埃塔接手可口可乐时,它的市值是 40 亿美元。在前任管理层治下的前十年,公司一直停滞不前,尽管产品始终如一,还有你看到过的那些出色的“Mean Joe Greene”广告——《Mean Joe Greene》是 70 年代的,那首《教世界歌唱》(Teach the World to Sing)也是 70 年代的,这些广告都非常棒。但公司却没什么起色。罗伯托——如果我们当时买下整个可口可乐公司——真希望我们当时买了——在 1981 年还是 82 年,反正就是他上任的时候,花 40 亿,而现在我们拥有一个价值 1500 亿的企业,那么罗伯托在我们这儿挣到的钱,会比他现有安排下挣的还要多。我的意思是,把正确的人放在那个位置上,是极其重要的。他们该拿多少是另一个问题,那更偏向哲学层面的探讨。汤姆·墨菲,世界上最出色的经理人,你知道,他就是不想从公司里拿走太多钱。你知道,我对他脱帽致敬,但我也不认为这就意味着别人因为干了同样的活多拿钱就是错的。不过,我认为回报应该与工作表现挂钩。我在 1960 年代经营合伙基金时,我拿走超过年化 6% 的利润的四分之一。我没有拿任何薪水,但这样做我能赚很多钱。在我日复一日经营基金的时候,这个念头一直在我脑子里,我想这大概也起了点作用。(笑声)所以,我不认为让某人为股东赚钱而获得报酬是什么不得了的事。但他们应该为切实赚到钱而获得报酬,而不仅仅是因为股东把钱再投资给了他们。他们应当基于接手时的公允价值来获取报酬,并且应当切实为卓越的业绩而获得报酬。查理?
WARREN BUFFETTThe — comps — there are three or four aspects to that. On the subject of options, I would say that most options are constructed poorly, from the standpoint of the owner, but they're constructed very well from the standpoint of the person who receives them, which is not entirely unexplainable because the — it's a very strange form of negotiation when the beneficiary is the one that also really does all the design and hires the experts to come in and tell him what is good for the company when the expert knows that the guy who signs the check would be quite interested also in hearing what's good for him. There's nothing wrong with options per se, at all. Frankly, in terms of Berkshire, it would have been perfectly appropriate if a properly designed option had been given to me or to Charlie. I mean, we have responsibility for the whole enterprise, and we believe that any kind of incentive for performance should be related to the area in which you have responsibility. We feel that if you want a typist to type 100 words a minute, that you ought to pay for typing 100 words a minute, not what the earnings per share were last year. We feel if a salesman gets paid for how many of the product is sold, he should get paid for that and not for some production quotas met. So we believe in tying incentive comp to performance for which you have responsibility. And there are certain areas of a business that don't lend themselves to that staff performance and so on. But that would lead to the corollary, that the people that are responsible for the entire results of the business, it's perfectly appropriate to compensate them by options that in some way reflect the performance of that entire business. The trouble is that stock prices reflect other things than the performance of the business. For one thing, over a period of time, they reflect simply the reinvestment of earnings. You know, I have pointed out in the past that if you gave me an option on your savings account — to manage your savings account — and you reinvested all the interest, I would take away a significant payment at the end of ten years simply because you left the interest in. With a company that pays no dividend like Berkshire, if you're going to leave all your capital in every year, for me to get a fixed-price option for ten years would mean that I was getting a royalty on money that you left with me. And I made the choice to have you leave it with me. So that does not strike me as equitable. So I think any option should have a step-up in price that reflects the fact that money is reinvested by the shareholders annually. That if somebody wants to pay out a hundred percent of the earnings every year, then I'd say that you can have a fixed-price option. If you give me the money every year, and you do more with the money that's left with you than the original sum, that's fine. But if money is left with someone for ten years, there's going to be some increase in value even if they spend every day golfing. And to give a piece of that away simply over — to have a royalty on the passage of time for them is a mistake. I think options ought to be granted, basically, at the fair value of the business at the time they're granted. Sometimes that's the market price, sometimes it isn't the market price, but — Certainly the management of a company would not give an option on their business to some third party at a market price they felt was way too low, so I find it a little disingenuous when managements say that they're — when they get a takeover bid, they say that the company's really worth twice that much, but they're perfectly willing to issue options to themselves at this price which they say is totally inadequate, when the owners get the option elsewhere. But options, properly structured, for people with responsibility for the business, I think, makes — can make sense. And I think that if something happened to me and to Charlie, in terms of the manager of the business subsequently, if it was structured properly, I would not see anything wrong with an option arrangement. We carry this philosophy down to our subsidiaries where they generally get incentive arrangements that relate to the operation of their business. But they don't have incentive arrangements that relate to Berkshire overall, because if Chuck Huggins does a wonderful job at See's Candy, as he has done, and I fall on my face, in terms of allocating capital, Berkshire stock will go no place despite what Chuck does. And to penalize him, or to tie his rewards to something over which he has no control, I think, is kind of silly. So we tie it instead to the operations of the candy business. In terms of overall level of compensation, the real sin is having a mediocre manager. I mean, that is what costs owners very significant amounts of money over time. And if a mediocre manager is paid a relatively small sum, it's still a great mistake. And if they're paid huge sums, it's a travesty. And that happens sometimes. It's almost impossible to pay the outstanding manager a sum that's disproportion to the value of that outstanding manager, when you get a large enterprise. Coca-Cola had a market value of $4 billion when Roberto Goizueta took over. It had stagnated during the previous decade under an earlier management, despite having the same product and those great Mean Joe Greene commercials you saw, that was — Mean Joe Greene was in the '70s. The "Teach the World to Sing" commercial was in the '70s. All these great commercials. But the company didn't do much. Roberto — if we'd bought the entire Coca-Cola Company — I wish we had — in 1981 or '2, whenever he came in, for 4 billion and we now had a business worth 150 billion, Roberto would have earned more money with us than he's earned under the present arrangement. I mean, having the right person in place is just enormously important. How much they should take is another question. That's more a philosophical question. Tom Murphy, best manager, you know, in the world, he just didn't feel like taking a lot of money out of it, you know. And you know, I tip my hat to him, but I don't think that necessarily makes it wrong for somebody else to take more money for doing the job. But I think it ought to be related to doing the job. When I ran a partnership in the 1960s, I took a quarter of the profit over 6 percent a year. And I didn't get paid any salary, but I could make a lot of money doing that. And that thought occurred to me as I ran the place from day to day, and I think it probably helped a little. (Laughter) So I don't think it's a terrible thing to have somebody get paid for making money for the shareholders. But they ought to get paid for really making it, not simply because the shareholders reinvest money with them. They ought to make it based on the fair value of what they had when they took over, and they ought to make it really for just excellent performance. Charlie?
查理·芒格嗯,我们在往届伯克希尔·哈撒韦股东大会上就说过,我们认为当前强制性的公司会计在股票期权方面的处理,是软弱、腐败且可鄙的。事实就是如此。
CHARLIE MUNGERWell, we have remarked in previous Berkshire Hathaway meetings that we regard present mandated corporate accounting, with respect to stock options as weak, corrupt, and contemptible. And it is.
沃伦·巴菲特除此之外,我们还没想好。(笑声)
WARREN BUFFETTOtherwise, we're undecided. (Laughter)
查理·芒格如果某项工具作为一种标准薪酬方式真有那么美妙,又何必要用软弱、腐败且可鄙的会计手段去遮掩它呢?我认为我们文明社会竟滑落到这种特定的模式,实在不是什么光彩的事。而且,一旦你过度使用期权,整件事就好像变成了一场连锁信游戏。我的意思是,在硅谷就有那么一家公司,几乎所有人的薪酬都用期权支付,只要这场连锁信游戏跑得飞快,它在利润表上就毫无破绽,因为没有任何成本从费用中列支。可一旦人人都开始发行期权,其他人就觉得也必须得这么做,这种风气就这样蔓延开来。所以,我对期权模式在美国公司生活中极度泛滥的现象并不完全热衷。就我个人而言,我会更倾向于不同的模式,很可能是涉及股票而非期权。我完全赞成与在像 Costco 或可口可乐或任何类似公司里,那些身处组织底层却把重要工作干得相当出色的人分享。但我不太喜欢文明社会目前深陷的这套方案。至于美国公司薪酬是否存在某些过分的极端现象,我的回答是:是的。我不认为过分之处就一定在拿钱最多的那个人身上。在很多情况下我同意沃伦,那些钱是人家应得的。但问题在于嫉妒效应的作祟,这一做法便会蔓延到其他人身上。进而连出租车司机乃至所有人都会开始觉得,这套体系是不合理的、不公平的、疯狂的。我认为这正是导致一些人在美国公司里步步高升,到了有权有财的某个阶段时,反而开始把极度克制当成一种道德义务的原因。这就是沃伦刚才说汤姆·墨菲时所表达的意思。我要说,汤姆·墨菲的态度才是一种正确的态度。而这在文明史上可以追溯到很久很久以前。“liturgy”一词源自一个希腊词语,词义所指正是如此。我的意思是,如果你是雅典城的重要公民,这在很大程度上就好比是犹太文化中的一位重要人物。我是说,你有着回馈社会并以身作则的义务。而文明社会会通过社交压力来强化那些义务。我想说,考虑到伯克希尔·哈撒韦高层早已拥有的财富,我们的薪酬体系如果能再多一些这种风范,会更好。
CHARLIE MUNGERIf something is so wonderful as a standard technique of compensation, why does it have to be masked under weak, corrupt, and contemptible accounting? I think it is no credit to our civilization that we've drifted into this particular modality. And you can get, if you overuse stock options, where the whole thing is sort of a chain letter. I mean, in Silicon Valley there's one company that practically paid everybody in options, and as long as the chain letter galloped, it worked as far as the income account because nothing went through expense. And then once everybody is issuing stock options, everybody else feels that he has to do it. And the practice spreads. So I am not totally wild about the extreme prevalence of the stock option modality in American corporate life. Personally, I would vastly prefer different modalities, which would probably involve stock instead of stock options. I'm all for sharing with the kind of people who are doing the important work pretty well down in the organization in a place like Costco or Coca-Cola or any other such company. But I don't much like the present scheme that civilization has drifted into. With respect to the subject of do we have some wretched excesses in American corporate compensation, my answer would be yes. I don't think the excess is necessarily the guy who got the most money. In many cases I agree with Warren, that the money has been deserved. But such is the envy effect that the practice spreads to everybody else. And then the taxi driver and everybody starts thinking the system is irrational, unfair, crazy. And I think that's what causes some people, as they rise in American corporations, to, at a certain point of power gaining and wealth gaining, they start exercising extreme restraint as a sort of moral duty. And that's what Warren was saying about Tom Murphy. And I would argue that the Tom Murphy attitude is the right attitude. And it goes way, way back in the history of civilization. The word "liturgy" comes from a Greek word which is just the same. I mean, if you were an important citizen of Athens, it was a lot like being an important person in Jewish culture. I mean, you had duties to give back and to act as a certain example. And the civilization had social pressures that enforced those duties. And I would argue that the Berkshire Hathaway compensation system, considering what the people at the top already have, it would be better if we saw a little more of it.
沃伦·巴菲特还有几——
WARREN BUFFETTA few —
查理·芒格我觉得沃伦和我过得都还不错。(笑声和掌声)
CHARLIE MUNGERI think Warren and I do all right. (Laughter and applause)
沃伦·巴菲特几年前——我认为还有一个问题,就是会计方面的那种虚伪,它把人推向了那种境地,然后这种做法变得被接受,甚至成了某种常态,特别是当领导者也这么做的时候。你知道,几年前有过这么一个情况:毫无疑问,任何一位经理人都会说股票期权是一种薪酬形式。他们也会说薪酬是一种费用,而且费用应该计入利润表。但他们就是不想把股票期权算进去,因为他们觉得那可能会限制他们的使用。所以当联邦——FASB,也就是财务会计准则委员会——提出要全面反映现实情况时,企业领袖们纷纷涌到华盛顿去施压立法者,让国会开始制定会计准则。就像我提到过的,有一次在 1890 年代的印第安纳州,有个立法者提出了一项议案,要把圆周率的值改成整整 3,因为他觉得 3.14159 对学童来说太难,改成 3 能减轻计算难度。嗯,企业领袖们在那种时候的行为——你知道,他们辩称黑就是白,为的是中饱私囊,或许还能稍微推高股价——我觉得这意味着他们在某种程度上放弃了让别人认真对待他们的权利,当他们声称自己是为共和国的利益而行事,并为此到华盛顿去游行时,也是如此。我只是觉得,当一个组织意识到自己的虚伪等等,我认为整个组织可能会因此产生一种堕落——尤其是当组织的领导者也是虚伪的领袖时。就像我说的,我们对这个问题没有强烈的感觉,但是——(笑声)查理,你还有什么要说的吗?
WARREN BUFFETTA few years — I think an added problem is the sort of, in terms of the accounting, the sort of hypocrisy that it pushes people into, and then which becomes accepted and sort of a norm, particularly when leaders do it. And you know, you had a situation a few years back when there's no question that any manager would say that stock options are a form of compensation. They would say that compensation is a form of expense, and they would say that expense belongs in the income account. But they didn't want to have stock options counted because they felt that it might restrict their use. So when the federal — the FASB, Financial Accounting Standards Board — came up with a proposal to actually have reality reflected en masse, corporate chieftains descended on Washington to pressure legislators to have Congress start enacting accounting standards, which as I mentioned, one time in Indiana in the 1890s, there was a legislator that introduced a bill to have the value of pi changed to an even 3 because he thought that 3.14159 was too tough for the schoolchildren and it would ease computational problems. Well, that sort of behavior by corporate chieftains when they are in there, you know, arguing that black is white, in order to feather their own nest and maybe create a little higher stock prices, I think that it means that they forfeit, to some degree, their right to be taken seriously when they claim they're operating for the good of the Republic, and march on Washington in other regards. And I just think that when the organization recognizes its hypocrisy and so on, I think there's a degradation that can set in through an organization that — whose leaders are also leaders in hypocrisy. Like I say, we have no strong feelings on this subject, but — (Laughter) Charlie, do you have anything?
查理·芒格不过这事儿倒是挺有意思。有一个更早的例子。科尼利厄斯·范德比尔特(Commodore Vanderbilt)不从他的铁路公司拿一分钱薪水。毕竟,他控制着那些铁路。铁路支付了他所需的所有股息,他也能享受到运营整条铁路的乐趣,而且他觉得,范德比尔特准将拿薪水是有失身份的。我们从来没达到过范德比尔特的境界,不过——(笑声)
CHARLIE MUNGERIt's rather interesting, though. There's an earlier example. Commodore Vanderbilt took no salary from his railroads. After all, he controlled the railroads. They paid all the dividends that he needed, and he got the fun of running the whole railroad, and he thought it was beneath Commodore Vanderbilt to take a salary. We've never quite reached the Vanderbilt standard, but — (Laughter)
沃伦·巴菲特我们可没有任何股息啊,查理。
WARREN BUFFETTWe don't have any dividends, Charlie.
查理·芒格是啊,是啊。(笑)嗯,也许这就是原因吧。(笑声)
CHARLIE MUNGERYeah, yeah. (Laughs) Well, maybe that's the reason. (Laughter)