1998 年股东大会 · 上午场

2018-11-09 · 原文约 25203 词
译文与英文原文逐段对齐可在本页展开英文,也可打开发布者原址核对上下文。
打开来源正文

欢迎

Welcome

沃伦·巴菲特早上好。早上好。我是沃伦·巴菲特,伯克希尔的董事长,这位是我的搭档。这边这位多动症患者是查理·芒格。(笑声)我们会像过去一样,按照萨达姆·侯赛因的管理学派来办事——快速走完股东大会,然后进入问答环节。我们会一直答到下午 3 点半,中午休息 30 分钟,你们可以趁机吃个午饭。那些在——我们还有个备用会场——那边的人,中午休息后可以到主会场来,因为到时候位子会很充裕。我们会持续到 3 点半。尽量回答所有能答的问题。现场有 11 个提问区,10 个在这个大厅里,我们会逐一轮流。我这儿有张小地图,马上就能找准方向。好,我们赶紧把股东大会正事办完。顺便说一句,那部片子我事前也没看过,不过最后那段唱歌的是我们的一位董事。(掌声)伯克希尔讲究成本控制。(笑声)

WARREN BUFFETTMorning. Morning. I'm Warren Buffett, chairman of Berkshire, and — this is my partner. This hyperactive fellow over here is Charlie Munger. (Laughter) And we'll do this as we've done in the past, following the Saddam Hussein school of management, we're going to go through the business meeting in a hurry, and then we're going to do questions. And we'll do those until 3:30, with a break at noon, when we'll take off for 30 minutes or so while you can grab lunch. And those of you — there's — we're operating in an overflow room as well — so those of you who are in the overflow room now can join the main floor after the noon break, because we'll have plenty of room then. We'll go until 3:30. We'll try to get to all the questions we can. We've got 11 zones, ten of them in this room, and we'll just make our way around them. I've got a little map here, which I'll get oriented on here in a second. And let's see. And I think we'll get through the business meeting now. Incidentally, I don't see that movie before it's shown, but that was one of our directors singing at that final session there. (Applause) We keep costs down at Berkshire. (Laughter)

介绍董事会成员

Board of directors introduced

沃伦·巴菲特好,现在会议正式开始。我是沃伦·巴菲特,公司董事会主席,欢迎各位参加 1998 年年度股东大会。首先,我来介绍一下除我之外在座的伯克希尔·哈撒韦董事。我会念到名字——灯光太亮我看不太清,请各位起立。苏珊·T·巴菲特,那位歌手。(掌声)霍华德·G·巴菲特,那位非歌手。(掌声)马尔科姆·G·切斯。(掌声)查理,你们见过了。还有罗恩·奥尔森。(掌声)以及沃尔特·斯科特 Jr.。(掌声)今天与我们同在的还有德勤会计师事务所的合伙人,他们是我们的审计师。如果有关于他们审计伯克希尔账目方面的问题,他们可以回答。福雷斯特·克鲁特先生是伯克希尔秘书,他会做会议书面记录。贝基·阿米克女士被任命为本次选举监察官。她会确认董事选举的投票计数。本次会议的指定代理投票人是沃尔特·斯科特 Jr. 和马克·D·汉堡。代理投票卡已于上周五前收回,代表 1,039,276 股伯克希尔 A 类股和 1,080,509 股伯克希尔 B 类股,将按照卡上指示由代理投票人投票。该股数构成法定人数,因此我们直接进入会议议程。我们先完成正式会议事项,然后休会。之后,我们将回答各位的问题。

WARREN BUFFETTOK, the meeting will now come to order. I'm Warren Buffett, chairman of the board of directors of the company and I welcome you to this 1998 annual meeting of shareholders. I will first introduce the Berkshire Hathaway directors that are present in addition to myself. So we have — and I can't see very well with the lights here, but if you'll stand as I name you. Susan T. Buffett, the vocalist. (Applause) Howard G. Buffett, the non-vocalist. (Applause) Malcolm G. Chace. (Applause) Charlie, you've met. And Ron Olson. (Applause) And Walter Scott Junior. (Applause) Also with us today are partners in the firm of Deloitte and Touche, our auditors. They are available to respond to appropriate questions you might have concerning their firm's audit of the accounts of Berkshire. Mr. Forrest Krutter is secretary of Berkshire. He will make a written record of the proceedings. Miss Becki Amick has been appointed inspect of elections at this meeting. She will certify to the count of votes cast in the election for directors. The named proxy owners for this meeting are Walter Scott Junior and Marc D. Hamburg. Proxy cards have been returned through last Friday, representing 1,039,276 Class A Berkshire shares, and 1,080,509 Class B Berkshire shares to be voted by the proxy holders as indicated on the cards. The number of shares represents a quorum and we will therefore directly proceed with the meeting. We will conduct the business of the meeting and then adjourn the formal meeting. After that, we will entertain questions that you might have.

会议记录与流通股数

Minutes and shares outstanding

沃伦·巴菲特第一项议程是宣读上次股东大会的会议记录。我请沃尔特·斯科特 Jr. 先生向大会提出动议。

WARREN BUFFETTFirst order of business will be a reading of the minutes of the last meeting of shareholders. I recognize Mr. Walter Scott Jr., who will place a motion before the meeting.

沃尔特·斯科特 Jr.我提议免去上次股东大会会议记录的宣读。

WALTER SCOTT JR.I move the minutes — the reading — reading of the minutes of the last stockholders meeting be dispensed with.

沃伦·巴菲特有人附议吗?(人声)很多人附议。动议已提出并获得附议。有意见或问题吗?我们将以口头表决方式对这一动议进行投票。所有赞成者请说“赞成”。

WARREN BUFFETTDo I hear a second? (Voices) A lot of seconds. The motion has been moved and seconded. Are there any comments or questions? We will vote on this motion by voice vote. All those in favor say aye.

人声赞成。

VOICESAye.

沃伦·巴菲特反对?动议通过。秘书是否有——(笑声)——伯克希尔在外流通、有投票权以及本次会议代表的股份数报告?

WARREN BUFFETTOpposed? Motion's carried. Does the secretary — (laughter) — have a report of the number of Berkshire shares outstanding, entitled to vote, and represented at the meeting?

福雷斯特·克鲁特是的,我有。如本次会议通知附带的代理声明所述,1998 年 3 月 6 日(本次会议股权登记日)登记在册的所有股东均已收到通过一等邮件发送的会议通知。截至登记日,在外流通的伯克希尔·哈撒韦 A 类普通股为 1,199,680 股,每股在本次会议审议的动议上享有一票投票权。在外流通的伯克希尔·哈撒韦 B 类普通股为 1,245,081 股,每股在本次会议审议的动议上享有 1/200 票投票权。其中,通过上周五前返回的代理投票卡代表的股份为 1,039,276 股 A 类股和 1,080,509 股 B 类股。

FORREST KRUTTERYes, I do. As indicated in the proxy statement that accompanied the notice of this meeting that was sent by first-class mail to all shareholders of record on March 6, 1998, the record date for this meeting, there were 1,199,680 shares of Class A Berkshire Hathaway common stock outstanding, with each share entitled to one vote on motions considered at this meeting. And 1,245,081 shares of Class B Berkshire Hathaway common stock outstanding, with each share entitled to 1/200th of one vote on motions considered at the meeting. Of that number, 1,039,276 Class A shares and 1,080,509 Class B shares are represented at this meeting by proxies returned through last Friday.

沃伦·巴菲特谢谢,福雷斯特。如果现场有股东希望撤回之前提交的代理投票权,亲自就董事选举进行投票,可以这样做。此外,如果现场有股东尚未提交代理投票卡,并希望获得选票亲自投票,也可以这样做。如需操作,请向过道中的会议工作人员说明身份,他们会为您提供选票。需要选票的人请示意,以便我们分发。

WARREN BUFFETTThank you, Forrest. If a shareholder is present who wishes to withdraw a proxy previously sent in and vote in person on the election of directors, he or she may do so. Also, if any shareholder that is present has not turned in a proxy and desires a ballot in order to vote in person, you may do so. If you wish to do this, please identify yourself to meeting officials in the aisles who will furnish a ballot to you. Those persons desiring ballots, please identify themselves so that we may distribute them.

选举董事

Election of directors

沃伦·巴菲特本次会议的唯一事项是选举董事。现在我请沃尔特·斯科特 Jr. 先生就董事选举向大会提出动议。

WARREN BUFFETTThe one item of business at this meeting is to elect directors. I now recognize Mr. Walter Scott Junior to place a motion before the meeting with respect to election of directors.

沃尔特·斯科特 Jr.我提议选举沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·切斯、查理·T·芒格、罗纳德·L·奥尔森和沃尔特·斯科特 Jr. 为董事。

WALTER SCOTT JUNIORI move that Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chace, Charles T. Munger, Ronald L. Olson, and Walter Scott Junior, be elected as directors.

沃伦·巴菲特有人附议吗?已有人提出动议并获得附议,选举沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·切斯、查理·T·芒格、罗纳德·L·奥尔森和沃尔特·斯科特 Jr. 为董事。有其他提名吗?有讨论吗?提名已经可以付诸表决。如果有股东亲自投票,现在应在董事选举选票上作标记,并将选票交给选举监察官。请代理投票人也向选举监察官提交董事选举选票,按照收到的指示进行代理投票。阿米克女士,准备好后请报告。

WARREN BUFFETTIs there a second? It's been moved and seconded that Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chace, Charles T. Munger, Ronald L. Olson, and Walter Scott Junior be elected as directors. Are there any other nominations? Is there any discussion? Nominations are ready to be acted upon. If there are any shareholders voting in person, they should now mark their ballots on the election of directors and allow the ballots to be delivered to the inspector of elections. Would the proxy holders please also submit to the inspector of elections a ballot on the election of directors, voting the proxies in accordance with the instructions they have received. Miss Amick, when you are ready you may give your report.

贝基·阿米克我的报告已准备就绪。代理投票人根据截至上周五收到的委托书,为每位被提名人投出的票数不少于 1,039,298 票。该数字远超所有在外流通 A 类股和 B 类股总投票数的多数。根据特拉华州法律要求,将就精确票数出具证明,其中包括代理投票人根据本次会议收到的委托书投出的追加票数,以及本次会议上亲自投出的票数(如有),该证明将交给秘书,与本次会议记录一并存档。

BECKI AMICKMy report is ready. The ballots of the proxy holder, in response to proxies that were received through last Friday, cast not less than 1,039,298 votes for each nominee. That number far exceeds the majority of the number of the total votes related to all Class A and Class B shares outstanding. The certification required by Delaware law of the precise count of the votes, including the additional votes to be cast by the proxy holders in response to proxies delivered at this meeting, as well as those cast in person at this meeting, if any, will be given to the secretary to be placed with the minutes of this meeting.

沃伦·巴菲特谢谢你,阿米克女士。沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·切斯、查理·T·芒格、罗纳德·L·奥尔森和沃尔特·斯科特 Jr. 已当选为董事。正式会议休会后,我将回答各位关于伯克希尔业务、但无需本次会议采取行动的问题。在休会之前,还有人有其他事项要提交本次会议吗?

WARREN BUFFETTThank you, Miss Amick. Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chace, Charles T. Munger, Ronald L. Olson, and Walter Scott Junior have been elected as directors. After adjournment of the business meeting, I will respond to questions that you may have that relate to the businesses of Berkshire that do not call for any action at this meeting. Does anyone have any further business to come before this meeting before we adjourn?

正式会议休会

Adjournment of formal business meeting

沃伦·巴菲特如果没有,我请沃尔特·斯科特 Jr. 先生向会议提出动议。

WARREN BUFFETTIf not, I recognize Mr. Walter Scott Junior to place a motion before the meeting.

沃尔特·斯科特 Jr.我提议本次会议休会。

WALTER SCOTT JUNIORI move this meeting be adjourned.

沃伦·巴菲特有附议吗?(笑声)休会动议已提出并获得附议。我们将进行口头表决。需要讨论吗?没有的话,所有赞成的人请说“赞成”?

WARREN BUFFETTSecond? (Laughter) Motion to adjourn has been made and seconded. We will vote by voice. Is there any discussion? If not, all in favor say aye?

众人赞成。

VOICESAye.

沃伦·巴菲特所有反对的人请说“我走了”。本次会议休会。(笑声和掌声)查理和我可能薪水不高,但按小时算,我们干活可真够快的。(笑声)

WARREN BUFFETTAll opposed say I'm leaving. This meeting is adjourned. (Laughter and applause) Charlie and I may not get paid much, but we work fast on an hourly basis. (Laughter)

问答环节开始

Q&A session begins

沃伦·巴菲特好,我们按区域进行,我想你们能看到各区负责的人——对,我看到那边已经有人在排队了。请每次只问一个问题。我能想到的、我们唯一不会讨论的,是我们正在买入、卖出,或是可能买入、卖出的东西,至于你们心里想的其他任何事,我们都乐意谈。好,我们直奔 1 号区,开始吧。

WARREN BUFFETTNow, we're going to do this by zones, and I think you can see who is manning each — yeah, I see we've got a number out there already. And please ask just one question. The only thing that I can think of that we won't discuss is what we're buying or selling or may be buying or selling, but we'll be glad to talk about anything that's on your mind. So let's go right to zone 1 and start in.

市盈率解释

Price/earnings explanation

现场股东感谢——感谢在奥马哈度过的美好周末。我是来自纽约市的迈克·阿塞尔(音),有个问题想问沃伦和查理:是什么让一家公司的市盈率相对于同行业其他公司上升?作为投资者,我们如何找到那些相对市盈率和盈利都能增长的公司,甚至行业?再次感谢这个美好的周末,也感谢你们与股东分享自己的智慧。

AUDIENCE MEMBERThanks for the beautiful — beautiful weekend in Omaha. I'm Mike Asale (PH) from New York City, with a question for Warren and Charlie about what makes a company's price-earnings ratio move up relative to other companies in its industry. How can we, as investors, find companies, and even industries, that will grow their relative price-earnings ratios as well as their earnings? And thank you for the wonderful weekend and for sharing your brilliance with the shareholders.

沃伦·巴菲特哦,谢谢。

WARREN BUFFETTOh, thank you.

现场股东谢谢。(掌声)

AUDIENCE MEMBERThank you. (Applause)

沃伦·巴菲特你知道吗,这很简单。市盈率——相对市盈率——上升,是因为人们预期该行业或公司的前景相对于所有其他证券,会比过去更好,比他们之前的看法更乐观。这种预期事后可能被证实,也可能落空。绝对市盈率上升,既与盈利能力相关——确切地说是投资公众对未来股权回报的预期盈利能力——也随利率变化而变化。最近——其实自 1982 年以来就一直如此,只是近些年更为明显——利率不断下降,推高了整体股市。与此同时,公司利润也在增长。美国企业的净资产收益率近期显著改善。这同样——人们开始相信这一点,于是推高了绝对市盈率。而在整个股票世界里,当人们对某个具体业务或具体行业变得格外热情时,就会推高该股票或该行业的相对市盈率。查理,你有什么要补充的吗?

WARREN BUFFETTYou know, it's very simple, the price-earnings ratio — relative price-earnings ratios — move up because people expect either the industry or the company's prospects to be better relative to all other securities than they have been — than their proceeding view. And that can turn out to be justified or otherwise. Absolute price-earnings ratios move up in respect to the earning power — or the prospective earning power of — that is viewed by the investing public of future returns on equity, and also in response to changes in interest rates. And in the recent — well really, ever since 1982, but accentuated in recent years, you've had decreasing interest rates pushing up stocks, in aggregate. And you've had an increase in corporate profits. Return on equity of American businesses improved dramatically recently. And that also — and people are starting to believe it, so that has pushed up absolute price-earnings ratios. And then within that universe of all stocks, when people get more enthusiastic about a specific business or a specific industry, they will push up the relative P/E ratio for that stock or industry. Charlie, you got anything?

没有“难度系数”奖金

No "degree of difficulty" bonus

查理·芒格是的,我觉得他还问了:你怎么预测这些市盈率的好转?

CHARLIE MUNGERYes, I think he also asked, how do you forecast these improvements in price-earnings ratios.

沃伦·巴菲特那是你的——那是你该回答的那部分问题。(笑声)

WARREN BUFFETTThat's your — that's your part of the question. (Laughter)

查理·芒格在我看来,如果我们的预测比别人稍微准一点,那正是因为我们的预测做得更少。(笑声和掌声)

CHARLIE MUNGERAround here I would say that if our predictions have been a little better than other people's, it's because we tried to make fewer of them. (Laughter and applause)

沃伦·巴菲特我们也尽量不做难事,这一点跟刚才说的是一回事。我们确实觉得,你得到的回报一样丰厚——要知道,这跟奥运跳水不一样。奥运跳水有难度系数加分。如果你能完成一个高难度动作,做得好,得分就比简单的跳水动作高。投资可不是这样。只要你动作执行到位,最简单的入水也能拿到一样多的报酬。既然从泳池边直接跳下去,干净入水就能拿到同样多的钱,那干吗还要去试那些翻三周半的动作呢?(笑声)所以我们找的是 1 英尺的栏杆去跨,而不是去跳 7 英尺、8 英尺的栏杆,想着创什么奥运纪录。这很舒服,因为跨 1 英尺的栏杆,你拿到的报酬一样多。

WARREN BUFFETTWe also try not to do anything difficult, which ties in with that. We really do feel that you get paid just as well — you know, this is not like Olympic diving. In Olympic diving, you know, they have a degree of difficulty factor. And if you can do some very difficult dive, the payoff is greater if you do it well than if you do some very simple dive. That's not true in investments. You get paid just as well for the most simple dive, as long as you execute it all right. And there's no reason to try those three-and-a-halfs when you get paid just as well for just diving off the side of the pool and going in cleanly. (Laughter) So we look for one-foot bars to step over rather than seven-foot or eight-foot bars to try and set some Olympic record by jumping over. And it's very nice, because you get paid just as well for the one-foot bars.

有效市场假说“污染”了商学院

Efficient market hypothesis "contaminates" business schools

沃伦·巴菲特好,第二区。

WARREN BUFFETTOK, zone 2.

现场股东早上好。我叫乔·莱西(音译),来自得克萨斯州奥斯汀。如今高等学府的金融系把你当成一个特例,他们鼓吹有效市场假说,说你不可能跑赢市场。在这种情况下,一个人该去哪里找到像你找到本·格雷厄姆那样的导师?一个能让你请教价值投资问题的人?

AUDIENCE MEMBERGood morning. My name is Joe Lacey (PH). I'm from Austin, Texas. In this era when the financial departments of the institutions of higher learning are referring to you as an anomaly, and they preach the efficient markets hypothesis, saying that you can't outperform the market, where does one go to find a mentor like you found in Ben Graham? Someone you can ask questions to regarding value investing.

沃伦·巴菲特据我所知,佛罗里达大学已经开设了几门课程——实际上,梅森·霍金斯为此捐了一大笔钱。我相信他们在那里教的东西跟有效市场理论不一样。哥伦比亚大学有一门非常好的课,我知道有很多客座讲师会来授课,我偶尔也会去那里教课,还有不少业界人士也参与。所以说——我觉得,相比十五二十年前,现在大学里对有效市场理论的尊崇程度已经没那么高了。但这个理论还是被大量讲授,不过我认为,现在你能找到的课程内容多样性比十年前或二十年前要丰富。我建议你去看看这两所学校。你知道,这真的相当有用。如果你经营一家航运公司,而你的所有竞争对手都相信地球是平的,那这就是一个巨大的优势,因为他们不会接任何去往他们以为会掉下去的地方的货运任务。所以,我们应该鼓励在大学里继续讲授有效市场理论。(笑声)这让我感到惊讶。但话说回来,我记得有一次——是不是凯恩斯说过,大多数经济学家对思想的节约程度是最高的?他们让在研究生院学到的那些东西用上一辈子。(笑声)实际情况是,你花了多年时间拿金融学博士学位,学了一堆普通外行人搞不定的数学理论。然后你就成了某种大祭司。你把自己、你的自尊乃至职业安全感都大量投入到了这些思想中。到了某个临界点之后,就很难再退让了。我认为,在某种程度上,这已经污染了大学里的投资教学。查理?

WARREN BUFFETTMy understanding is that the University of Florida has instituted a couple of courses that, actually, Mason Hawkins gave them a significant amount of money to finance. And I believe they're teaching something other than efficient markets there. There's a very good course at Columbia I know that gets a lot of visiting teachers to come in. I go there and teach occasionally, but a number of practitioners do. So there — I think the efficient market theory is less holy writ now than it was 15 or 20 years ago in universities, but it's — there's a lot of it taught, but I think you can find more diversity in what is being offered now than ten or 20 years ago. And I'd recommend, you know, looking into those two schools. You know, it's really quite useful. If you had a merchant shipping business, if all of your competitors believe the world is flat, you know, that is a huge edge, because they will not take on any cargo to go to places that are beyond where they think they will fall off. And so we should be encouraging the teaching of efficient market theories in universities. (Laughter) It amazes me. But, you know, I think one time that — was it Keynes that said that most economists are most economical about ideas? That they make the ones they learned in graduate school last a lifetime. (Laughter) And what happens is that you spend years getting your Ph.D. in finance and you learn theories with a lot of mathematics in them that the average layman can't do. And you become sort of a high priest. And you get an enormous amount of yourself and ego, and even professional security, invested in those ideas. And it gets very hard to back off after a given point. And I think that to some extent has contaminated the teaching of investing in the universities. Charlie?

查理·芒格嗯,我得说,那种污染非常严重。(笑声)不过现在正在消退。

CHARLIE MUNGERWell, I would argue that the contamination was massive. (Laughter) But it's waning.

沃伦·巴菲特是的,正在消退。

WARREN BUFFETTYeah, it is waning.

查理·芒格正在消退。好点子最终总会胜出。

CHARLIE MUNGERIt's waning. The good ideas eventually triumph.

沃伦·巴菲特没错。我一直觉得“异常”这个词挺有意思的,因为,你知道,过了一段时间——我的意思是,哥伦布一开始大概也算是个异常。但这个词说到底就是学者们解释不了的东西,他们宁可把这类证据直接当作异常丢掉,也不愿重新审视自己的理论。我觉得,当你发现信息跟自己原先深信的东西相矛盾时,你有一种特别的义务去审视它,而且要赶紧审视。我记得查理跟我说过,达尔文的一个习惯是:每当他发现任何跟以前信念相矛盾的东西,他知道自己必须几乎立刻记下来,因为他觉得人的大脑天生就有一种强烈的倾向去排斥相矛盾的证据,要是不赶紧白纸黑字写下来,大脑很快就会把它挤到不存在为止。查理比我更了解达尔文,也许他能解释一下。

WARREN BUFFETTYeah. The word "anomaly" I've always found interesting on that, because, you know, after a while — I mean Columbus was an anomaly, I suppose, for a while. But what it means is something that the academicians could not explain, and rather than re-examine their theories, they simply discarded any evidence of that sort as anomalous. And I think when you find information that contradicts previously cherished beliefs, that you've got a special obligation to look at it and look at it quickly. I think Charlie told me that one of the things Darwin did was that whenever he found anything that contradicted some previous belief, he knew that he had to write it down almost immediately because he felt that the human mind was conditioned, so conditioned to reject contradictory evidence, that unless he got it down in black and white very quickly his mind would simply push it out of existence. Charlie knows more about Darwin than I do. Maybe he can explain that.

查理·芒格呃,达尔文我不清楚,但我觉得这事挺逗的。有个极端有效市场理论学者多年来一直把沃伦解释为“运气异常”——说他中了六个西格玛,也就是六个标准差的运气。后来大家开始笑话他,因为六个西格玛的运气实在太多了。于是这人改了理论,现在沃伦又变成拥有六七个西格玛的技能了。(笑声)

CHARLIE MUNGERWell, I don't know about Darwin, but I did find it amusing. One of these extreme efficient market theorists explained Warren for many, many years as an anomaly of luck. And he got the six sigmas, six standard deviations of luck. And then people started laughing at him because six sigmas of luck is a lot. So he changed his theory. Now Warren has six or seven sigmas of skill. (Laughter)

沃伦·巴菲特不。

WARREN BUFFETTNo.

查理·芒格所以你看——

CHARLIE MUNGERSo you see —

沃伦·巴菲特其实我宁愿要那六个西格玛的运气。(笑声)

WARREN BUFFETTI'd rather have the six sigmas of luck, actually. (Laughter)

查理·芒格他唯一舍不得放下的就是他的六个西格玛。(笑声)

CHARLIE MUNGERThe one thing he couldn't bear to leave was his six sigmas. (Laughter)

时间是差生意的敌人

"Time is the enemy of the poor business"

沃伦·巴菲特我们试试 3 号区域。

<<<END P 3>>>

WARREN BUFFETTLet's try zone 3.

现场股东我叫沃伦·海耶斯,来自伊利诺伊州芝加哥。我从《杰出投资者文摘》之类的出版物上了解到,很多顶尖的价值投资者都在买入优质、跨国经营的日本公司,那些公司股价低于净净营运资本价值。您是否也认同日本存在这种价值?您会考虑买入其中一些吗?

AUDIENCE MEMBERMy name is Warren Hayes (PH). I'm from Chicago, Illinois. I understand from various publications, like Outstanding Investor Digest, that many of the best value investors are buying high-quality, multi-national Japanese companies that are trading below net-net working capital value. Do you agree that these values exist in Japan? And would you consider a purchase of some of them?

沃伦·巴菲特嗯,出版《杰出投资者文摘》的亨利·埃默森就在现场,那我就给它做个宣传。我读《杰出投资者文摘》,OID,这是一份很好的刊物。我也读过一些关于日本证券的评论。我们关注过所有主要市场的证券,当然也关注过日本市场,尤其是近几年日经指数大幅跑输标普指数的时候。但我们对那些股票的热情,远不如你在 OID 上读到的那些人,我们完全不认为它们是什么显而易见的便宜货。日本大多数行业的净资产收益率都很低。持有一家净资产收益率很低的企业——作为一家企业的所有者,只赚取很低的资本回报——是很难由此致富的。你知道,我们总是关注一家企业用资本创造了多少收益。我们想待在好生意里。你真正想待的地方,是那些十年后依然是、甚至会是更好生意的生意。我们想以合理的价格买入它们。但是很多年前,我们就已经放弃了我称之为“烟蒂股”的投资方法,也就是那种试图找到一家确实很惨的公司,但它卖得极其便宜,让你觉得里头还剩一口免费烟可抽。(笑声)你知道,我们过去捡过不少湿漉漉的烟蒂。我是说,我的投资组合里曾塞满了它们。它们里头确实有免费的烟可抽。我是说,我靠这个赚了钱。但是,首先,这个方法在大资金下根本行不通;其次,我们现在也找不到多少能吸引我们的烟蒂了。而那些正是净资产收益率低的公司。如果你持有净资产收益率只有 5% 或 6% 的企业,并且持有很长时间,你的投资业绩不会好。即便你的买入价一开始很便宜也没用。时间是烂生意的敌人,是伟大生意的朋友。我是说,如果你拥有一家净资产收益率能持续达到 20% 或 25% 的企业,时间就是你的朋友。但如果你把钱投在低回报的生意里,时间就是你的敌人。你可能足够幸运,恰恰在它被人收购的那一刻退出。但我们买股票时,总想着要持有它很长很长时间,因此我们必须远离那些净资产收益率低的企业。查理?

<<<END P 5>>>

WARREN BUFFETTWell, Henry Emerson, who publishes the Outstanding Investor's Digest is here, so I will give a tout on it. I read the Outstanding Investor's Digest, OID, and it's a very good publication. And I have read some of the commentary about Japanese securities. We've looked at securities in all major markets, and we certainly looked at them in Japan, particularly in recent years when the Nikkei has so underperformed the S&P here. We're quite a bit less enthused about those stocks as being any kind of obvious bargains than the people that you read about in OID. The returns on equity in most areas of Japanese business, returns on equity are very low. And it's extremely difficult to get rich by owning — by being the owner of a business that earns a low return on equity. You know, we always look at what a business does in terms of what it earns on capital. We want to be in good businesses. Where you really want to be is in businesses that are going to be good businesses and better businesses ten years from now. And we want to buy them at a reasonable price. But many years ago we gave up what I've labeled the "cigar butt" approach to investing, which is where you try and find a really kind of pathetic company, but it sells so cheap that you think there's one good free puff left in it. And — (laughter) — we used to pick up a lot of soggy cigar butts, you know. I mean, I had a portfolio full of them. And there were free puffs in them. I mean, I made money out of that. But A, it doesn't work with big money anyway, and B, we don't find many cigar butts around that we would be attracted to. But those are the companies that had low returns on equity. And if you have a business that's earning 5 or 6 percent on equity and you hold it for a long time, you are not going to do well in investing. Even if you buy it cheap to start with. Time is the enemy of the poor business, and it's the friend of the great business. I mean if you have a business that's earning 20 or 25 percent on equity, and it does that for a long time, time is your friend. But time is your enemy if you have your money in a low-return business. And you may be lucky enough to pick the exact moment when it gets taken over by someone else. But we like to think when we buy a stock we're going to own it for a very long time, and therefore we have to stay away from businesses that have low returns on equity. Charlie?

查理·芒格是啊,买一家你真的希望它在破产之前赶紧清算的企业,这种事可没多大意思。(笑声)

CHARLIE MUNGERYeah, it's not that much fun to buy a business where you really hope this sucker liquidates before it goes broke. (Laughter)

沃伦·巴菲特我们也碰过几回这种事。

WARREN BUFFETTWe've been in a few of those, too.

查理·芒格没错。(笑声)

CHARLIE MUNGERRight. (Laughter)

沃伦·巴菲特没错,查理和我,我们——至少我本人,买过一家无烟煤公司的股票。在座的各位恐怕有人都不知道无烟煤是什么东西。还买过三家铁路公司,还有风车制造商。查理,我们还碰过哪些宝贝?

WARREN BUFFETTYeah, Charlie and I, we — or at least I have, I've owned stock in an anthracite company. There are probably people in this room that don't know what anthracite is. Three railway companies. Windmill manufacturers. What other gems have we had, Charlie?

查理·芒格纺织业。(笑声)

CHARLIE MUNGERTextiles. (Laughter)

沃伦·巴菲特是啊,纺织业。想都不用想。(笑声)对,伯克希尔是个错误,信不信由你。我的意思是,我们当初进入伯克希尔,纯粹是因为它从统计上看很便宜,像一笔普通投资,那是在 60 年代初期。这家公司之前十年赚的钱比零还少——过去十年它累计净亏损相当大。它的售价远低于营运资本,所以是个烟蒂股。而且——我们其实完全可以从一个中性起点去做后来做的那些事,而不是从负起点出发,实际上那样结果会更好,不过这一路确实乐趣无穷。

WARREN BUFFETTYeah, textiles. Don't even think. (Laughter) Yeah, Berkshire was a mistake, believe it or not. I mean we went into Berkshire because it was cheap statistically just as a general investment back in the early '60s, and it was a company that in the previous ten years had earned less than nothing. I mean it had a significant net loss over the previous ten years. It was selling well below working capital, so it was a cigar butt. And it was — I mean we could have done the things we've done subsequently from a neutral base rather than a negative base, and actually it would have worked out better, but it's been a lot of fun.

芒格想要“我们能理解的好主意”

Munger wants "a good idea we can understand"

沃伦·巴菲特第四点。

WARREN BUFFETTNumber four.

现场股东你好。我是马丁·韦根,来自马里兰州贝塞斯达。再次感谢您的信件和原则,对像我这样经营小生意的人来说帮助很大。我的问题是,去年您说脑子里有一些过滤器,能帮您快速分析企业。在技术和企业跟客户沟通、接订单等方式飞速变化的今天,您的过滤器是怎么应对这些变化的?

AUDIENCE MEMBERHello. My name is Martin Weigand from Bethesda, Maryland. Again, I want to thank you for your letters and principles. They're a great help for small business people running their business. My question is, last year you said you had filters in your mind to help you quickly analyze businesses. How do your filters take into account the very fast changes of technology and the way that businesses communicate with their customers, take orders, things like that?

沃伦·巴菲特嗯,我们确实有过滤器,而且有时候这些过滤器会让那些找我们谈生意的人很恼火,因为我们真的能在十秒左右就对 90% 以上的送上门来的东西说“不”,原因很简单,就是我们有这些过滤器。我们对人也有过滤器。但关于技术的问题非常简单——它根本过不了我们的过滤器。我的意思是,如果送来的东西里有显著的技术成分,或者我们认为未来的技术可能损害它现有的业务模式,那我们就把它看作是需要担心的东西。我们不会——它过不了过滤器这一关。我们想要我们能理解的东西,这本身就过滤掉了大量东西。(笑声)我们还希望它们是好的生意,也希望经营者是我们很放心的人。这意味着能力和诚信。而且我们做这些判断可以非常快。我们这辈子听过很多故事,很神奇的是,你可以变得非常高效,大概在很短的时间内就能把 95% 该被过滤掉的想法给过滤掉。查理?

WARREN BUFFETTWell, we do have filters, and sometimes those filters are very irritating to people who check in with us about businesses, because we really can say in ten seconds or so "no" to 90 percent-plus of all the things that come in, simply because we have these filters. We have some filters in regard to people, too. But the question of technology is very simple. That doesn't make it through our filter. I mean, so if something comes in where there's a technological component that's of significance, or where we think the future technology could hurt the business as it presently exists, we look at, you know, we look at that as something to worry about. We will — it won't make it through the filter. We want things that we can understand, which filters out a lot of things. (Laughter) And we want them to be good businesses, and we want the people to be people we're very comfortable with. That means ability and integrity. And we can do that very fast. We've heard a lot of stories in our lives, and it's amazing how they — you can become quite efficient in, probably, getting 95 percent of the ideas through in a very short period of time that should get through. Charlie?

查理·芒格是啊,我们得找到一个想法,这个想法得是 A,一个好想法,还得是 B,一个我们能理解的好想法。就这么简单。所以这些过滤器是用来防范我们自身能力不足带来的后果的。(笑声)

CHARLIE MUNGERYeah, we have to have an idea that is A, a good idea, and B, a good idea that we can understand. It's just that simple. And so those filters are filters against consequences from our own lack of talent. (Laughter)

沃伦·巴菲特过滤准则多年来也没怎么变过。(笑声)

WARREN BUFFETTFilters haven't changed much over the years, either. (Laughter)

伯克希尔内部“诸多不同的才能”

"A lot of different talents" within Berkshire

沃伦·巴菲特好,第五个问题。

WARREN BUFFETTOK, area five.

现场股东大家好。我叫艾伦·麦克斯韦,住在奥马哈这个美妙的热带岛屿上。(笑声)

AUDIENCE MEMBERHi. I'm Allan Maxwell. I live in the wonderful tropical island of O-maha. (Laughter)

沃伦·巴菲特这跟阿克萨本(Aksarben)异曲同工,那是内布拉斯加的倒拼。(笑声)

WARREN BUFFETTThat's right up there with Aksarben. That's Nebraska spelled backwards. (Laughter)

现场股东这个房间里的每个人肯定都在想同一个问题。在你们两位看来,谁是下一个沃伦·巴菲特?

AUDIENCE MEMBEREverybody in this room's got to be wondering the same question. Who, in your opinion, both of you, is the next Warren Buffett?

沃伦·巴菲特查理?谁是下一个查理·芒格?好吧,我们先来试试回答这个问题。这问题比上一题难多了。(笑声)

WARREN BUFFETTCharlie? Who's the next Charlie Munger? Well, let's try that first. That's a more difficult question. (Laughter)

查理·芒格没什么需求。(笑声)我不认为人生只有一种成功方式,我们的继任者,到了适当的时候,可能在很多方面会有所不同。而且他们可能会做得更好。

CHARLIE MUNGERThere's not much demand. (Laughter) I don't think there's only one way to succeed in life, and our successors, in due time, may be different in many ways. And they may do better.

沃伦·巴菲特顺便说一句,我们公司里有很多人,今天这个房间里就有一些,还有刚才屏幕上你看到的那些,他们在各种能力上远超查理和我。我是说各种不同的才能。今天这个房间里有一位老兄,他大概是全世界最厉害的桥牌高手。查理和我哪怕夜以继日地练,而他每周只花十分钟,他打的桥牌也比我们好。还有很多脑力活动,由于某种原因,有的人就是天生比别人更擅长。我们旗下那些企业的负责人,如果换成查理和我去管,我们做得远不如他们。所以,才能五花八门。而我们负责的有两件事:第一,我们得留住那些已经富了、有能力的人,让他们有动力继续做那些他们根本不需要为钱而做的事。我是说,就这么简单。这是个你们谁都能想的问题,稍微琢磨一下,很可能你就会相当擅长,因为你会想明白:如果你已经富了,不需要这份工作,是什么能让你愿意干活?是什么能让你早上跳下床,兴奋地去上班?然后我们试着把这个道理用在我们合作的伙伴身上。第二,我们得配置资本。如今,我们配置的资本比十年前要多得多。眼下这份工作非常难。有时候又很容易。将来有容易的时候,也有难的时候。不过,别的人也能配置资本,我们公司里就有这样的人。查理,你有什么要——?

WARREN BUFFETTIncidentally, we have a number of people in the company, some of whom are in this room today, and the ones you saw on that screen, who are leagues ahead of Charlie and me in various kinds of abilities. I mean a lot of different talents. We've got a fellow in this room today who's the best bridge player, probably, in the world. And Charlie and I could work night and day, and if he spent ten minutes a week working on it, he'd play better bridge than we would. And there are all kinds of intellectual endeavors that, for some reason or another, one person's a little bit better wired for than someone else. And we have people running our businesses that if Charlie and I were put in charge of those businesses, we couldn't do remotely as well as they do. So there's a lot of different talents. The two that we're responsible for is, we have to be able to keep able people, who are already rich, motivated to keep working at things where they don't need to do it for financial reasons. I mean it's that simple. And that's a problem any of you could think about, and you'd probably be quite good at it if you gave it a little thought, because you'd figure out what would cause you to work if you were already rich and didn't need the job. Why would you jump out of bed and be excited about going to work that day? And then we try to apply that to the people who work with us. Secondly, we have to allocate capital. And these days we have to allocate a lot more capital than we had to allocate a decade ago. That job is very tough at present. Sometimes it's very easy. And it will be easy at times in the future and it'll be difficult at times in the future. But there are other people that can allocate capital, and we have them in the company. Charlie, you have any —?

查理·芒格没有。

CHARLIE MUNGERNo.

卖出股票的少数几个理由之一

One of the few reasons to sell a stock

沃伦·巴菲特好的,第 6 题。

WARREN BUFFETTOK. Number 6.

现场股东早上好。我叫贾德·库里,来自马里兰州盖瑟斯堡。我只想感谢您分享智慧。我的问题是,您卖出股票时依据什么标准?我大概了解您怎么买入,但不太清楚您怎么卖出。

AUDIENCE MEMBERGood morning. My name is Jad Khoury (PH). I'm from Gaithersburg, Maryland. I just want to thank you for sharing your wisdom. And my question is, what criteria do you use to sell stock? I kind of understand how you buy it, but I'm not sure how you sell.

沃伦·巴菲特是啊。最佳策略就是买入一只你永远都不想卖出的股票。我的意思是——这就是我们努力在做的事。买下整个企业时也是如此。我们买下 GEICO 全部股份,或者买下喜诗糖果、《布法罗新闻》,都不是为了转手卖掉。我们想做的,是买下一家就算终身持有也会感到满意的企业,而且我们对这些公司也正是这样预期的。同样的原则也适用于二级市场的股票。持有可流通股票时,你多了些选择。你可以增持。显然更容易——我们永远不可能持有一家公司超过百分之百的股份,但如果某家公司我们持有 2%,并且喜欢当前的价格,我们可以增持到 4% 或 5%。这是个优势。有时候,如果需要腾出资金投向别的领域,比如去年我们就做过,那我们会减持一些头寸,但这完全不表示我们对那些企业看淡。我的意思是,我们认为它们是非常优秀的企业,否则也不会持有。我们卖出 A,只是因为我们需要用钱去做别的事。1951 年我买入的 GEICO 股票,1952 年就卖掉了。后来它涨到了我买入价的 100 倍以上——在 1976 年出事之前——100 倍以上。但当时我因为要腾钱去做别的事。所以,如果你需要钱去做别的事,你就会卖出。如果你觉得不同市场间的估值有些失衡,你也可能卖出。去年我们确实也这样做了一点减持。但那很可能是个错误。我的意思是,对待一家好公司,真正该做的不过是牢牢抓住,死也不放。查理?

WARREN BUFFETTYeah. Well, the best thing to do is buy a stock that you don't ever want to sell. I mean — and that's what we're trying to do. And that's true when we buy an entire business. I mean, we bought all of GEICO or we bought all of See's Candy or The Buffalo News. We're not buying those to resell. I mean, what we're trying to do is buy a business that we will be happy with if we own it the rest of our lives, and we expect to with those. It's the same principle applies to marketable securities. You get extra options with marketable securities. You can add to holdings. Obviously easier — we can never own more than a hundred percent of a business, but if we own 2 percent of a business and we like it at a given price, we can add and have 4 or 5 percent. So that's an advantage. Sometimes, if we need money to move to another sector, like we did last year, we will trim some holdings, but that doesn't mean we're negative on those businesses at all. I mean, we think they're wonderful businesses or we wouldn't own them. And we would sell A, if we needed money for other things. The GEICO stock that I bought in 1951, I sold in 1952. And it went on to be worth a hundred or more times — before the 1976 problems — 100 or more times what I'd paid. But I didn't have the money to do something else. So you sell if you need money for something else. You may sell if you believe the valuations between different kinds of markets are somewhat out of whack. And, you know, we have done a little trimming last year in that manner. But that could well be a mistake. I mean the real thing to do with a great business is just hang on for dear life. Charlie?

查理·芒格是的,但那些实际发生的卖出,理想的方式是你找到了一样你极喜欢的。这难道不是最理想的卖出方式吗?

CHARLIE MUNGERYes, but the sales that do happen, the ideal way is when you found something you like immensely better. Isn't that obvious that's the ideal way to sell?

沃伦·巴菲特顺便说一句,最理想的买入,就是找到——就是你本来就喜欢的东西,价格跌到你觉得自己想多买一点的地步。我的意思是,过去有些情况下,我们可能本该多做一些这样的事。但这就是可交易证券的美妙之处。你确实——如果你身处一家出色的企业,你确实有机会,偶尔,或许能加倍投入,或者做类似的事。如果市场——如果股市跌得比现在便宜得多,我们很可能会买入更多我们已经持有的企业。它们肯定是我们最先想到的。它们是我们最喜欢的生意。查理?

WARREN BUFFETTAnd incidentally, the ideal purchase is to find — is to have something that you already liked be selling at a price where you feel like buying more of it. I mean, we probably should have done more of that in the past in some situations. But that's the beauty of marketable securities. You really do — if you're in a wonderful business, you do get a chance, periodically, maybe to double up in it, or something of the sort. If the market — if the stock market were to sell a lot cheaper than it is now, we would probably be buying more of the businesses that we already own. They would certainly be the first ones that we would think about. They're the businesses we like the best. Charlie?

查理·芒格没什么要补充的了。

CHARLIE MUNGERNothing more.

自己做决定

Make up your own mind

沃伦·巴菲特好的。7 区。

WARREN BUFFETTOK. Zone 7.

现场股东早上好,巴菲特先生,芒格先生。我叫罗恩·赖特(音),来自爱荷华州爱荷华市。我对新公司一直很感兴趣。假设一家总部在奥马哈、账上只有 50 亿美元的公司,能在电信行业成功,这合理吗?

AUDIENCE MEMBERGood morning, Mr. Buffett, Mr. Munger. My name is Ron Wright (PH) from Iowa City, Iowa. New companies have always been an interest to me. Is it reasonable to assume an Omaha-based company with only $5 billion in the bank might succeed in telecommunications?

沃伦·巴菲特嗯,我觉得一家新公司要是银行里有 50 亿美元,那大概比大多数新公司都强。(笑声)就跟新生儿詹妮弗·盖茨一样。(笑声)我想你可能指的是我们本地一家公司分拆出来的企业,由我们的一位董事沃尔特·斯科特从基威特公司分出来的,也就是 Level 3。我可以告诉你,这家公司管理团队非常能干。你说它银行里还有 50 亿美元,我也信你,但股票值不值得买,你得自己判断。我知道查理不会对这只股票发表意见。(笑)

<<<END P 5>>>

WARREN BUFFETTWell, I think that a new company with 5 billion in the bank is probably better off than most new companies. (Laughter) Be like Jennifer Gates, as a newborn. (Laughter) I think you're probably referring to a company that was created out of one of our local operations that's run by Walter Scott, one of our directors, from the Kiewit Company, Level 3. I can tell you, it's got very able management. And I'll take your word for it that it's also got 5 billion in the bank, but you'll have to make your own judgment on the stock. I know Charlie won't comment on that one. (Laughs)

巴菲特调侃内布拉斯加大学橄榄球队的汤姆·奥斯本

Buffett jokes about Nebraska football's Tom Osborne

沃伦·巴菲特8 区。

WARREN BUFFETTZone 8.

现场股东是的,早上好。我是来自内布拉斯加州奥马哈的 Mo Stintz(音)。过去您常说保险业务是伯克希尔投资组合中最重要的生意,现在还是这样吗?排第二和第三的是什么?另外我还想问,今年年报封面的颜色真是查理选的吗?

AUDIENCE MEMBERYes, good morning. This is Mo Stintz (PH) from Omaha, Nebraska. In the past you've often said that the insurance operation is the most important business in Berkshire's portfolio. Is that true? And what are numbers two and three? I'd also like to ask, is it true that Charlie chose the colors for the cover of this year's annual report?

沃伦·巴菲特查理选的?(笑)他完全没参与。是我选的。(笑声)这是为了向内布拉斯加橄榄球队和你们看到的汤姆·奥斯本致敬。(掌声)顺便说一句,汤姆风格很低调。几年前,博比·鲍登去了林肯城,他说他们第一次约会时,南希扇了汤姆三巴掌。有人问:“他那么不规矩吗?”南希说:“不是,我只是想确认他还活着。”(笑声)过去有一段时间,汤姆的进攻战术相当保守,虽说最近几年没那么保守了,但当时有人说他做过最冒失的事,就是吃了盒子上保质期已过一天的农家奶酪。(笑声)但我——不,颜色是我选的。现在,刚才的问题是什么来着?(笑声)查理,刚才的问题是什么?你还记得吗?一个令人难忘的问题,但再跟我们说一遍吧。(笑声)

WARREN BUFFETTDid Charlie chose them? (Laughs) He had nothing to do with them. I chose them. (Laughter) They were a tribute to the Nebraska football team and Tom Osborne, who you saw. (Applause) Tom, incidentally, has a very low-key style, and Bobby Bowden, a few years ago, was in Lincoln. And he said that on their first date that Nancy had to slap Tom three times. And somebody said, "Was he that fresh?" And she said, "No, I was just checking to be sure he was alive." (Laughter) Tom had a fairly conservative offense for a time in the past, although it hasn't been so conservative the last few years, but somebody said at that time the most reckless thing he did was to eat some cottage cheese the day after the expiration on the carton by then. (Laughter) But I — no, I chose the colors. Now what was the question? (Laughter) What was the question, Charlie? Do you remember? A memorable question, but give it to us again. (Laughter)

为没有战略规划而自豪

Proud not to have a strategic plan

沃伦·巴菲特我们回到第 8 区了吗?哦,那个数字——嗯,对。问题是关于保险业务的,我们一直说,保险将是伯克希尔最重要、远重要于其他所有业务的业务。这句话我们很多很多年前就说过了,事实证明确实如此。显然,当我们收购整个 GEICO 时,保险业务得到了巨大的助推。放眼未来,保险远重要于伯克希尔其他所有业务,这一点看不到尽头。至于第二和第三的问题:从盈利角度看,飞安国际是第二大盈利来源。但我们并不真的那样看待它们。我的意思是,我们知道我们的主业是保险,但我们从所有业务中都获得了极大的乐趣。我昨天在波仙珠宝店或者冰雪皇后待得非常愉快。所以,未来十年,哪个业务会成为第二、第三或第四大,在一定程度上将是偶然决定的。这将由机会决定。我们竞标过某些企业——或者通过谈判买下它们——这些企业如果成为伯克希尔的一部分,本可以是非常大的业务。将来这种情况还会发生。所以,伯克希尔根本没有预定的行动路线。我们没有战略规划部门。我们没有任何战略计划。我们对我们认为的机会做出反应。如果这是一个我们能理解的生意,尤其是如果它规模很大,你知道,我们很乐意让它成为第二。查理?

WARREN BUFFETTAre we back there in zone 8? Oh, the number — yeah, sure. The question was about the insurance business, which we have said will be, by far, the most important business at Berkshire. We said that many, many years ago, and it's proven to be the case. It obviously got a big leg up when we purchased all of GEICO. Insurance, as far as the eye can see, will be, by far, the most significant business at Berkshire. And the question about two and three: in terms of earnings, FlightSafety is the second largest source of earnings. But we don't really think of them that way. I mean we do know our main business is insurance, but we really have a lot of fun out of all of our businesses. And I had a great time out at Borsheims yesterday, or at a Dairy Queen. So it will be accident, to some extent, over the next ten years, what ends up being the second or third or fourth largest. That'll be determined by opportunity. We bid on certain businesses — or negotiated on them — that could have been very large businesses if they become part of Berkshire. And that'll happen again in the future. So we have no predetermined course of action whatsoever at Berkshire. We have no strategic planning department. We don't have any strategic plan. We react to what we think are opportunities. And if it's a business we can understand, and particularly if it's big, you know, we would love to make it number two. Charlie?

查理·芒格我还想自豪地说,我们没有使命宣言。

CHARLIE MUNGERI also want to say proudly that we have no mission statement.

沃伦·巴菲特没有。(笑声和掌声)事实上,很难想出我们到底有什么。(笑声)是的,我们从来没有——我的意思是我敢肯定你们都知道。我们从来没有请过顾问。我们努力让事情保持相当简单。总部仍然只有 12 个人。现在大约有 4 万人为伯克希尔工作。我们希望大幅增长,但我们不希望总部增长。(笑声)

WARREN BUFFETTNo. (Laughter and applause) It's hard to think of anything that we do have, as a matter of fact. (Laughter) Yeah, we have never had — I mean I'm sure you all know this. We've never had a consultant. And we try to keep things pretty simple. We still have 12 people at headquarters. We have about 40,000 people that now work for Berkshire. And we hope to grow a lot, but we don't hope to grow at headquarters. (Laughter)

应对 Y2K 问题“状态良好”

In "good shape" to handle Y2K problem

沃伦·巴菲特第 9 个问题。

WARREN BUFFETTNumber 9.

现场股东是的,我叫帕蒂·巴菲特,来自新墨西哥州阿尔伯克基。

AUDIENCE MEMBERYes, my name is Patty Buffett and I'm from Albuquerque, New Mexico.

沃伦·巴菲特我喜欢你的名字。(笑声)

WARREN BUFFETTI like your name. (Laughter)

现场股东谢谢。在您看来,千年虫问题对美国股市和全球经济会有什么影响?

AUDIENCE MEMBERThanks. In your opinion, what effect will the year 2000 compliant issue have on the U.S. stock market and the global economy?

沃伦·巴菲特嗯,我听到了关于 2000 年的不同报告,但我听到的主要报告是——我认为,你知道,我们——你不想在这件事上依赖我,但你可以信赖我们的经理。我认为我们状态良好。为应对 2000 年,我们花了一些钱,但不是巨款。在我担任董事的公司,你知道,我听到一些相当大数额的数字。这些数字在他们的年报里有描述,作为合规成本的一部分。但据比我懂得多得多的人告诉我,他们认为可能最薄弱的环节是政府单位。他们似乎认为,就政府与商业部门相比,在达到 2000 年所需状态方面,无论是国家级、州级、地方政府还是外国政府,都有一些领域严重落后。现在,这不是我独立的判断。但有人说过,“你要非常小心,在千禧年午夜前五秒打电话,因为你可能会被收 100 年的费用”,你知道吗。(笑声)所以这会很有趣。我不认为它会对伯克希尔产生任何实质性影响,我当然感觉世界会很容易渡过难关。但这确实让一些公司付出高昂代价,对政府来说会非常昂贵。查理?

WARREN BUFFETTWell, I get different reports on 2000, but the main report I hear — I think, you know, we — you wouldn't want to rely on me on this, but you could rely on our managers. And I think we're in good shape. It's costing us some money but not huge amounts of money to be prepared for 2000. With companies in which I'm a director, you know, I hear some reasonably good-sized numbers. Those numbers are in their annual reports and described as to the cost of compliance. But what I'm told by people that know a lot more than I do, is that they think probably that the weakest link may be in governmental units. They seem to think that in terms of where they stand versus the commercial sector, in terms of reaching where they need to be by 2000, that there's some areas of both national and state and local governments, and foreign government, where they're really behind the curve. Now, that is not an independent judgment of mine. But somebody said, "You want to be very careful about making a phone call at five seconds before midnight at the millennium because you may get charged for 100 years," you know. (Laughter) So it'll be interesting. I don't think it's going to affect Berkshire in any material way, and I certainly have a feeling that the world will get past it very easily. But it is turning — it is expensive for some companies, and it's going to be very expensive for governments. Charlie?

查理·芒格是的,我觉得这竟然成了这么大的问题很有趣。你知道,2000 年到来是可以预见的。

CHARLIE MUNGERYeah, I find it interesting that it is such a problem. You know, it was predictable that the year 2000 would come.

沃伦·巴菲特是啊。(笑声和掌声)是啊。是啊,实际上我们在 1985 年就决定了。(笑声)我们并不欢迎它,明白吗。不过,那不是伯克希尔的风格。(笑)这很有意思,不是吗,想想看,一大群智商 160 的人竟然能制造出这样的问题,但我们就落到了这个地步。而且——(笑声)——这就是为什么我们坚持简单的事情。(笑声)

WARREN BUFFETTYeah. (Laughter and applause) Yeah. Yeah, we decided that back in 1985, actually. (Laughter) We didn't welcome it, understand. That's not Berkshire's style, though. (Laughs) It is fascinating, isn't it, when you think about it, that a whole bunch of people with 160 IQs that could build up such a problem, but here we are. And — (laughter) — that's why we stick with simple things. (Laughter)

需要立法来遏制竞选开支“军备竞赛”

Laws needed to check campaign spending "arms race"

沃伦·巴菲特第 10 个问题。

WARREN BUFFETTNumber 10.

现场股东我叫克里斯汀·查姆(音译),来自伊利诺伊州斯普林菲尔德。我是伯克希尔·哈撒韦的股东,我为此感到自豪。(掌声)

AUDIENCE MEMBERMy name is Kristin Cham (PH). I'm from Springfield, Illinois. And I'm a proud shareholder of Berkshire Hathaway. (Applause)

沃伦·巴菲特很高兴你来到这里。

WARREN BUFFETTWe're glad to you have you here.

现场股东我听说过一些您关于试图控制竞选开支的想法。您能告诉我们更多关于这个话题的想法和努力吗?谢谢。

AUDIENCE MEMBERI've heard a little about your thoughts on trying to control campaign spending. Could you tell us more about your thoughts and efforts on this topic? Thank you.

沃伦·巴菲特查理,你听清了吗?

WARREN BUFFETTCharlie, did you get all of that?

查理·芒格我想是竞选开支。

CHARLIE MUNGERI think it was campaign spending.

沃伦·巴菲特哦,竞选开支。是的,我加入了一个由杰里·科尔伯格牵头的事情——这是个人行为,与伯克希尔无关——杰里·科尔伯格带头。它持有一个立场——大概有 30 个左右,大部分是商界人士——反对软钱,也支持快速披露竞选资金,因为我个人认为,在竞选开支方面,企业之间的军备竞赛,你知道,才刚刚开始。上次选举中,它翻了一番。但政治影响力——我不是指通过买票,而是指在华盛顿或其他州府获得(听不清)——政治影响力过去是一种被低估的产品。我的意思是,在这个国家,政府对于大多数公司来说极其重要。过去,买关注竟然可以那么便宜。但价格正在上涨,而且会升级。我不认为这很容易——如果你是一家企业的经理,拥有企业 0.1% 的股份,而你所在的企业又受到政府的严重影响,我觉得很难告诉你的董事会你会采取不干涉的态度。所以我认为这个领域需要立法,已经有超过 100 项竞选财务改革法案被提出。每个人都想把自己的名字放在法案上。他们只是不想让它通过。(笑声)而且,你知道,约翰·麦凯恩一直在努力推动。这是我必须面对的事情,因为这将成为一场为了影响力而进行的钱包之战。就像我说的,如果我运营其他公司,而我的竞争对手正在花钱去吸引未来的或现任的立法者的注意,那么要采取一种高尚的立场说我自己不会这么做,就非常困难,而且我的董事会和股东可能会问我为什么要采取这种立场。我们很幸运,基本上身处一个相对不受立法影响的行业,尽管我们今年会缴纳很多税。两年前我说过,全美国只需要 2000 个实体——企业、个人、任何类型的实体——缴纳和伯克希尔一样多的税款,就能解决整个预算。你不需要社会保障税。你什么都不需要。我想今年我们还能再次这么说。我认为,如果你把我们交的税乘以 2000,就会超过整个联邦预算,包括社会保障和所有其他费用。所以你可能会说,“为什么你们不去华盛顿游说,让公司资本利得税率和个人税率一样?”之类的话,但我们基本上没有玩那个游戏。我们感到非常幸运。我要说,在这个国家,我宁愿自己是一个纳税大户,也不愿成为需要政府发钱那一端的人。我的意思是,如果在座的任何人在纳税,而他们想要——(掌声)——如果你愿意和一个在退伍军人医院的人或一个 19 岁就有两个孩子、每月从政府领支票的人交换位置,你知道,我可不想交换位置。我很乐意缴税。

WARREN BUFFETTOh, campaign spending. Yeah, I have joined something that Jerry Kohlberg — this is personal. This has nothing to do with Berkshire — that Jerry Kohlberg spearheaded. And it's taken a position — and probably 30 or so mostly business people — taken a position against soft money, and also taken a position on very fast disclosure of campaign finance money, because I personally think that the arms race, in terms of campaign spending by businesses, you know, has just begun. It doubled in the last election. But political influence — and I don't mean that by buying a vote, but I mean just in terms of having a (inaudible) in Washington or in other state capitols. Political influence has been an underpriced product in the past. I mean, the government is enormously important in this country to most companies. It was amazing how cheap — cheaply — it could be — attention could be purchased. But the price is going up, and there will be an escalation. And I don't think it's easy — if you're the manager of a business and you own 1/10th of 1 percent of it and you're in a business that's heavily affected by government, I don't think it's very easy to tell your board of directors that you're going to take a hands-off approach. So I think legislation is needed in that arena, and there are over a hundred campaign finance reform bills that have been introduced. Everybody wants to have their name on a bill. They just don't want to have it passed. (Laughter) And, you know, John McCain's been working hard on it. And it's something I think we have to come to grips with because it's going to be a battle of the wallets for influence. And, like I say, if I were running some other company, and my competitors were spending money to get the attention of would-be legislators, or actual legislators, it'd be very difficult to take some high and mighty position that I wasn't going to do it myself, and my board and my shareholders might ask me why I was taking that position. We are lucky, basically, to be in a business that's relatively unaffected by legislation, although we will — we're going to pay a lot of tax this year. I said two years ago that it would only take 2,000 entities in the whole United States — businesses, individuals, any kind of entity — to pay the same amount of taxes as Berkshire, and that would take care of the entire budget. You'd need no Social Security taxes. You'd need no nothing. I think we're going to be able to say that again this year. I think that if you multiply our tax by 2,000 you will more than account for the entire federal budget, including Social Security and everything else. So you might say, "Why aren't you in Washington lobbying for a capital gains rate at corporations that's the same as individuals?" or something, but we basically haven't played that game. We feel very fortunate. I'll say this. I would rather, in this country, be a huge taxpayer myself than be somebody who needed the other end of it, the government dispensing. I mean, if anybody here is paying taxes and they want to — (applause) If you'd like to shift positions with somebody in a veteran's hospital or, you know, that has a couple of children by age 19 and is getting a check from the government, you know, I don't want to shift positions. I'm happy to be paying the taxes.

“生活的秘诀是弱竞争”

"The secret of life is weak competition"

沃伦·巴菲特请第 11 区。我想 11 区很可能是远端——是的。所以我们从备用房间听这个。通了吗?

WARREN BUFFETTZone 11, please. I think 11 is probably the remote — yeah. So we're going to hear this from the overflow room. Are we there?

现场股东是的。早上好,巴菲特先生,芒格先生。我叫帕特里克·罗恩(音译),来自北卡罗来纳州夏洛特。我注意到美国银行业板块的净资产收益率在过去几年里上升了不少。一些导致行业整合的主要银行的有形净资产收益率上升得更多。这让我想知道这些收益率在短期或长期,比如未来五年到十年,是否可持续。

AUDIENCE MEMBERYes. Good morning, Mr. Buffett, Mr. Munger. My name is Patrick Rown (PH) from Charlotte, North Carolina. And I've watched returns on equity for the banking sector in the U.S. go up a good bit over the last few years. And returns on tangible equity for some of the major banks that have led to consolidation have gone up a good bit more. Leads me to wonder whether these returns are sustainable over the near-term or the longer-term, five, 10 years out.

沃伦·巴菲特嗯,这可是那个价值 64 美元的问题,因为净资产收益率——尤其是有形净资产收益率,就像这位先生提到的——特别是银行业的有形净资产收益率——已经达到了前所未有的水平。那么问题就来了,既然前所未有,它们是不是也不可持续?查理和我大概会认为——我们当然更倾向于——我们不会以这些收益率可持续为前提来行事。20% 以上的有形净资产收益率——或者账面净资产收益率——而有形净资产收益率还要高得多。在银行业,有好些企业的有形净资产收益率已接近 30% 的范围。那么,在一个实际 GDP 增速或许只有 3%、名义增速 4% 到 5% 的体系里,企业能持续获得 20% 的净资产收益率吗?如果它们留存了大部分收益,那当然可以,因为这样一来,企业利润占 GDP 的比重就会不断攀升,直到荒谬的地步。所以在这种情况下,你要么就得进行巨额派发——要么通过回购股票,要么通过股息,或者实际上通过收购——让行业内的资本水平保持相对稳定,因为你不可能持续——这么说吧,假设每家公司都留存全部收益,并且都获得 20% 的净资产收益率——你不可能让企业利润作为一个经济部门年复一年地以 20% 的速度增长。从收益率角度看,这个世界比我们预想的要好,所以我们以前也错过。我们现在并不是在做预测,但我们不想基于这些收益率会持续下去的假设来买入资产。去年我们告诉过你们,如果这些收益率能持续,且利率保持在现有水平或进一步走低,那么总体来看,股票价格就是合理的。我们现在仍然这么认为。但这是两个巨大的“如果”。而在我来看,一个特别大的“如果”就是关于净资产收益率和有形资产收益率的。相信它们可以持续——这无疑违背了经典的经济理论。查理,你怎么看?

WARREN BUFFETTWell, that's the $64 question, because the returns on equity — and particularly tangible equity, as the gentleman mentioned — and particularly tangible equity in the banking sector, even — those returns have hit numbers that are unprecedented. And then the question is, if they're unprecedented, are they unsustainable? Charlie and I would probably think the — we would certainly prefer — we would not base our actions on the premise that they are sustainable. Twenty percent-plus returns on tangible equity — or on book equity — and much higher returns on tangible equity. In the banking field, you have a number of enterprises that on tangible equity are getting up close to the 30 percent range. Now, can a system where the GDP in real terms is growing, maybe, 3 percent — where in nominal terms this grows 4 to 5 percent — can businesses consistently earn 20 percent on equity? They certainly can if they retain most of their earnings, because you would have corporate profits rising as a percentage of GDP, to the point that would get ludicrous. So under those conditions, you'd either have to have huge payouts — either by repurchases of shares or by dividends or by takeovers, actually — that would keep the level of capital reasonably consistent among industry, because you couldn't sustain — let's just say every company retained all of its earnings and they earned 20 percent on equity — you could not have corporate profits growing at 20 percent as a part of the economy year after year. This has been a better world than we foresaw, in terms of returns, so we've been wrong before. And we're not making a prediction now, but we would not want to buy things on the basis that these returns would be sustained. We told you last year, if these returns are sustained and interest rates stayed at these levels or fell lower, that stock prices, in aggregate, are justified. And we still believe that. But those are two big ifs. And a particularly big if, in my view, is the one about returns on equity and on tangible assets. It goes against — it certainly goes against classic economic theory to believe that they can be sustained. Charlie, how do you feel about it?

查理·芒格嗯,我认为净资产收益率大幅提升,很大程度上是由杰克·韦尔奇那个想法日益流行造成的——如果你在某个业务领域做不了领导者,那就退出。而当一个行业里的参与者少了,净资产收益率自然就能上去。再后来,回购股票变得越来越流行,甚至以极高的每股价格进行回购。如果你通过回购股票把净资产压得足够低,那么你想让净资产收益率是多少,它就是多少。这在某种程度上,算是一场企业观念层面的缓慢变革吧。但沃伦说得对。你不可能在大量累积留存收益的同时,还能让这些收益持续获得这么高的回报率。

CHARLIE MUNGERWell, I think a lot of the increase in return on equity has been caused by the increasing popularly of Jack Welch's idea that if you can't be a leader in a line of business, get out of it. And if you have fewer people in the business, why, returns on equity can go up. Then it's got more and more popular to buy in shares, even at very high prices per share. And if you keep the equity low enough by buying shares back, why, you could make return on equity whatever you want. It would be that, to some extent, a slow revolution in corporate attitudes. But Warren is right. You can't have massive accumulations of earnings that are retained and keep earning these rates of return on them.

沃伦·巴菲特有个问题很有意思:假如你有 500 个杰克·韦尔奇,他们是克隆出来的,掌管着《财富》世界 500 强——他们掌管着《财富》世界 500 强的每一家公司——那么美国企业的净资产收益率会比现在更高还是更低?我的意思是,如果你有 500 个顶尖的竞争对手,他们都能做到理性,但这并不——他们确实会理性。他们聪明,会不断尝试做所有正确的事。但这会产生一种自我中和的效果,就像有 500 个国际象棋高手或 500 个桥牌高手一样。如果他们凑在一起打比赛,照样会有大量输家。所以,完全不能确定,如果美国所有管理层都大幅改善(排除来自外国企业的竞争),净资产收益率就会好很多。他们很可能反而会把收益率压低。这在某种程度上,正是证券市场里容易发生的事。在证券市场里,如果你智商 100,而其他所有人智商 80,这比你自己智商 140、其他人也都智商 140 要有利多了。所以,人生的秘诀就是——弱对手,你知道的。(笑声)有人说:“你怎么打败鲍比·费舍尔?”你除了下棋之外,跟他玩任何游戏都行,嗯——(笑声)这就是你打败杰克·韦尔奇的办法。除了做生意之外,跟他玩任何游戏都行,虽然我得指出——(笑)——他高尔夫打得非常好。几个月前我在一个很难打的球场上见到他,他打出了 69 杆。杰克一年要打七八十轮高尔夫,时常打出低于标准杆的成绩,同时还能完成他在通用电气的工作。他是个了不起的管理者。但 500 个杰克·韦尔奇,我完全不觉得会让这个国家的股票变得更有价值。

WARREN BUFFETTAn interesting question is to think about, if you had 500 Jack Welches and they were running the Fortune — they're cloned — and they were running all of the Fortune 500 companies, would returns on equity for American business be higher or lower than they are presently? I mean if you have 500 sensational competitors, they can all be rational, but that doesn't — and they will be. And they'll be smart and they'll keep trying to do all the right things. But there's a self-neutralizing effect, just like having 500 expert chess players or 500 expert bridge players. You still have a lot of losers if they get together and play in a tournament. So it's not at all clear that if all American management were dramatically better, leaving out the competition against foreign enterprises, that returns on equity would be a lot better. They might very well drive things down. That's what, to some extent, can easily happen in securities markets. It's way better to be in securities markets if you have a hundred IQ and everybody else operating has an 80, than if you have 140 and all the rest of them also have 140. So the secret of life is weak competition, you know. (Laughter) Somebody said, "How do you beat Bobby Fischer?" You play him in any game except chess, well — (Laughter) That's how you beat Jack Welch. You play him in any game except business, although he's a very good golfer, I want to — (laughs) — point out. He shot a 69 a few months ago when I saw him at a very tough course. Jack manages to play 70 or 80 rounds of golf a year, and come in sub-par occasionally, while still doing what he does at GE. He's a great manager. But 500 Jack Welches, I'm not at all sure would make stocks more valuable in this country.

书籍推荐

Book recommendations

沃伦·巴菲特一号区。

WARREN BUFFETTZone 1.

现场股东我是本·诺尔,来自明尼阿波利斯。首先,我只想感谢您提供了过往的致股东信,以及芒格先生您提供了几年前在南加州大学给研究生的演讲。我从中学到了很多洞见,不仅在投资方面,在我作为企业经理的日常工作中也是如此。我想知道你们能否帮我列一份夏季阅读书单,在投资和管理领域提供一些额外的阅读建议,除了格雷厄姆、费雪这些标准读物之外。

AUDIENCE MEMBERI'm Ben Knoll and I'm from Minneapolis. And first, I just wanted to thank you for providing your past annual letters to the shareholders, and Mr. Munger for providing your speech to the graduate students at USC a couple years ago. Drawn a lot of insights from that, not only in investing but also in my day job as a business manager. And I'm wondering if you could help me with my summer reading list and provide some additional suggestions for reading in the fields of investing and management, other than the standards of Graham and Fisher and so forth.

沃伦·巴菲特查理?

WARREN BUFFETTCharlie?

查理·芒格好的。我最近把一本新书读了两遍,这对我来说极不寻常。这本书是贾雷德·戴蒙德(Jared Diamond)的《枪炮、病菌与钢铁》。这是一本相当出色的书。这个人的思维方式在商业中也会很有用。他的头脑总是在问为什么。为什么,为什么,为什么。而且他极其擅长找出答案。我得说,这是我读过的同类作品中最好的一本。

CHARLIE MUNGERYeah. I have recently read a new book twice, which I very seldom do. And that book is "Guns, Germs and Steel" by Jared Diamond. And it's a marvelous book. And the way the guy's mind works would be useful in business. He's got a mind that is always asking why. Why, why, why. And he's very good at coming up with answers. I would say it's the best work of its kind I have ever read.

沃伦·巴菲特我最近读了一本更轻松的书——(笑声)——我连书名都不太确定。我读进去之后就不太注意书名了,不过书名大致是《爱因斯坦语录》之类的意思。里面是他多年来的各种论述,读起来很棒。还有一本是《费马大定理》——书名我也说得不准确——但它讲的是那个答案被发现的故事。那是一本非常有趣的书。我在纽约时,一位来自瑞典的股东送了我一本,我读得津津有味。

WARREN BUFFETTI read a little easier book — (laughter) — recently. I'm not even sure of the title. I don't pay much attention to titles when I get into the book, but it's something to the effect of "The Quotable Einstein." I mean it's a lot of his commentary over the years, and it's great reading. "The Fermat Theorem" was the book that — that isn't an exact title either — but it's the story of the discovery of the answer. That's a very interesting book. One of our shareholders from Sweden gave me a copy of that when I was in New York and I've enjoyed it.

利率走高会伤害房地美和房利美

Higher rates would hurt Freddie and Fannie

沃伦·巴菲特二号区。

WARREN BUFFETTZone 2.

现场股东马克·拉比诺夫,我是来自澳大利亚墨尔本的股东。先生们,我们持有房地美和房利美的大量股份,正如你们所知,过去利率上升时,它们曾受到相当严重的冲击。我想知道,你们认为未来利率上升时它们会再次受到伤害吗?

AUDIENCE MEMBERMarc Rabinov. I'm a shareholder from Melbourne, Austria. Gentlemen, we have large holdings in Freddie Mac and Fannie Mae, and as you both know, they were quite — well, they were hurt quite a lot when interest rates went up in the past. I'm wondering if you think there'll be hurt again when interest rates go up in the future?

沃伦·巴菲特嗯,关于房地美和房利美对利率的敏感度问题,它们并不像人们以前认为的那样对利率敏感。但典型的情形会是,而且我有种感觉,如果利率变得极低,导致其投资组合发生大规模换手,随后利率又急剧上升,那么即便它们有各种手段来保护自己免受不同利率情景的影响,局面也可能变得非常棘手。我认为会出现某种挤压。顺便说一句,它们自己或许能很好地解释为什么这种情况不会发生,毕竟它们确实在担忧每一种利率情景。那就是它们的本职工作。但我认为,从某种意义上说,极低的利率更是一种长期威胁,因为如果你的投资组合里塞满了比如 4% 的抵押贷款之类的东西,随后利率巨幅上行,那么无论你在对冲方面做了哪些安排,在相当一段时期内都会颇为痛苦。查理?

WARREN BUFFETTWell, the question about Freddie Mac and Fannie Mae on interest rates, they are not as interest rate sensitive as people formerly thought they were. But it would be the pattern, and I have a feeling that if interest rates got extremely low, so that there was a huge turnover in the portfolio, and then rates went up dramatically, that even though they have various ways of protecting themselves against interest rate scenarios, that that might get very tough. I think there would be some kind of squeeze there. They may have good answers as to why that wouldn't happen, incidentally, because they certainly worry about every kind of interest rate scenario. That's their job. But I think, in a sense, very low interest rates are more of a long-term threat, because if you get a portfolio chock full of, say, 4 percent mortgages or something of the sort, and then you had a huge move upward, that would be quite painful for some period of time, no matter what you've done in the way of hedging. Charlie?

查理·芒格我没什么要补充的。

CHARLIE MUNGERI've got nothing to add.

沃伦·巴菲特是啊。实际上,你看,这就是 25 年前左右储蓄贷款协会所遭遇的情形。而房地美和房利美还有其他职能,也具备很多优势,但它们确有一部分类似于储贷协会的业务。只不过它们做得规模极其庞大,而且获取资金的方式——与来自数百万储户的方式大不相同。但基本的经济学原理确有某些相似之处。

WARREN BUFFETTYeah. That's what happened to the savings and loans, in effect, you see, 25 years ago or whenever it was. And Freddie and Fannie have other functions, and they've got a lot of advantages, but they have a savings and loan-type operation. They just do it on a very big scale and they get their money from — in a very different manner than from millions of depositors. But the basic economics have some similarly.

不担心艰难时期:“这里面有很多乐趣”

No worries about tough times: "It's a lot of fun"

沃伦·巴菲特三号区。

WARREN BUFFETTZone 3.

现场股东简·贝尔(音),来自得梅因。自从成为伯克希尔·哈撒韦的股东,我就一直来参加股东大会。这是第二次了。(笑声)

AUDIENCE MEMBERJane Bell (PH), Des Moines. Since I became a Berkshire Hathaway shareholder I've been coming to these meetings. This is my second. (Laughter)

沃伦·巴菲特自从成为股东以来,我也一直来参加股东大会。(笑声)

WARREN BUFFETTI've been coming to these meetings ever since I've been a shareholder. (Laughter)

现场股东巴菲特先生,我是一家咨询公司的合伙人和所有者,我们告诉客户和潜在客户,我们能为那些让他们夜不能寐的难题设计解决方案。巴菲特先生,从您作为投资者的角度看,有什么让您夜不能寐吗?

AUDIENCE MEMBERMr. Buffett, I'm a partner and owner in a consulting business, and we tell our clients and potential clients that we design solutions for what keeps them awake at night. Mr. Buffett, from your perspective as an investor, what keeps you awake at night?

沃伦·巴菲特嗯,这是个好问题。我也经常拿这个问题问我们子公司的管理层,以及任何新的投资项目。我想知道他们的噩梦是什么。安迪·格鲁夫在他的《只有偏执狂才能生存》一书中,谈到了竞争对手手里的那颗银子弹。意思就是,如果你只有一颗银子弹,你会拿它射向哪个竞争对手?这是个不赖的问题。你的问题则更宽泛一些。如果你只能消除一个烦恼,那会是什么?我想说,而且我想查理也同意——(听不清)——但我们确实不怎么烦恼。你知道,我们会尽力而为,当我们要配置资本时,有时候很容易,有时候几乎不可能。但我们不会为此忧心忡忡,因为,你知道,世事无常。如果在生意上有什么让我们担心的,我们会纠正它。我不担心任何——我确实不担心——你知道,我们可能会在一场加州地震中亏掉 10 亿美元。但我并不为此焦虑,尽管观众席里坐着我的一位住在加州的妹妹。我告诉过她,要是看到狗在原地转圈跑或者有什么类似的异常,就赶紧给我打电话。(笑声)但——你知道,如果你为某件事焦虑,该做的就是把它纠正过来,然后回去睡个好觉。我想不出在伯克希尔有什么让我焦虑的事。这并不代表我对怎么处理手头那一大笔钱有什么好主意。但是,你知道,对此我也无能为力,只能继续寻找我可能理解的东西,用这笔钱做点什么。如果找不到,那也只好这样。我们就等着看明天、下周、下个月、明年会发生什么吧。查理,你焦虑什么?

WARREN BUFFETTWell, that's a good question. And that's one I always ask the managements of our subsidiaries, as well as any new investment. I want to know what their nightmare is. Andy Grove, in his book "Only the Paranoid Survive," talks about the silver bullet for a competitor. So in terms of, if you only had one silver bullet, which competitor would you fire it at? And it's not a bad question. And your question's a little broader. If you only had one worry that you could get rid of, what would it be? I would say that, and I think I speak for Charlie — (inaudible) — but we really don't worry. You know, we will do the best we can, and when we have capital allocated, sometimes it's very easy to do. Sometimes it's almost impossible to do. But we're not going to worry about it, because, you know, the world changes. And if we had something we were worried about in the business, we would correct it. I'm not worried about any — I'm not really worried about — you know, we can lose a billion dollars on a California earthquake. But I'm not worried about it, although I have a sister who's in the audience that lives in California. I told her to call me quickly if the dogs start running in circles or anything like that. (Laughter) But there's — you know, if you're worried about something, the thing to do is get it corrected and get back to sleep. And I can't think of anything I'm worried about at Berkshire. That doesn't mean that I have any good ideas as to what we should be doing with a whole lot of money that we have around. But, you know, I can't do anything about that except keep looking for things that I might understand and do something with the money. And if they aren't there, they aren't there. And we'll see what happens tomorrow and next week and next month and next year. Charlie, what are you worried about?

查理·芒格嗯,在我观察你的三十多年里,我觉得唯一能让你睡不着觉的,就是家里有人生病。除此之外,沃伦喜欢这个游戏。我也喜欢这个游戏。即使在别人看来很艰难的时期,这也充满了乐趣。

CHARLIE MUNGERWell, in the 30-some years I've been watching you, I would say what it takes to make you not sleep at night is an illness in the family. Short of that, Warren likes the game. I like the game. And even in the periods that look tough to other people, it's a lot of fun.

沃伦·巴菲特乐趣十足。

WARREN BUFFETTIt's a lot of fun.

查理·芒格乐趣十足。(笑声)

CHARLIE MUNGERIt's a lot of fun. (Laughter)

沃伦·巴菲特实际上这可能是最——(掌声)——有点像,我是说我们对艰难时期的定义和别人不一样,像现在这样的时期,我们就认为是艰难时期,而我们并不觉得市场大跌之类的是艰难时期。所以那时我们反而过得很开心。我是说,我们可不想听起来像瘟疫时期的殡葬从业者之类的,但——(笑声)但实际上——你知道,伯克希尔的股价是涨是跌,对我们来说毫无区别。我们想的是怎样让公司在未来很多年后更值钱,如果我们把这件事想明白了,股价自然会自己照顾自己,所以——而且通常股价下跌的时候,意味着其他东西也在跌。这对我们来说是更好的资本配置机会,而这就是我们的本行。所以你不会看到我们焦虑。也许我们应该焦虑。你知道,“什么,我焦虑吗?”(笑)

WARREN BUFFETTIn fact it probably is the most — (applause) — it's sort of, it is the most — I mean we define tough times differently than other people would, but our idea of tough times is like now, and our idea — we don't feel it's tough times when the market's going down a lot or anything of the sort. So we are having a good time then. I mean we don't want to sound like undertakers during a plague or anything, but — (Laughter) But there really — you know, it makes no difference to us whether the price of Berkshire is going up or down. We're trying to figure out ways to make the company worth more money years down the road, and if we figure that out, the stock will take care of itself, so — And usually when the stock is going down, it means other things are going down. And it's a better chance for us to deploy capital, and that's our business. So you will not see us worrying. Maybe we should. You know, "What, me worry?" (Laughs)

"什么是重要且可知的?"

"What is important and what is knowable?"

沃伦·巴菲特四号区。

WARREN BUFFETTZone 4.

现场股东我叫保罗·尹(音),来自加州洛杉矶。沃伦·巴菲特先生、查尔斯·芒格先生,我是对你们二位极为仰慕的人之一。我有两个问题。第一个问题:你们对未来十年全球金融商业环境的看法。第二个问题——(笑声)——美国在未来十年经济竞争中的地位。谢谢。

AUDIENCE MEMBERMy name is Paul Yoon (PH) from L.A., California. Mr. Warren Buffett, Mr. Charles Munger, I am one of the persons who highly admire you both. I have two questions. Question one: your view on the world financial business environment in the next decade. Question two — (laughter) — U.S. position for economic competition in the next decade. Thank you.

沃伦·巴菲特嗯,你提了两个很大的问题,但恐怕你只能得到非常简短的答案。(笑声)这并非不敬。但我们——我们只是——我们没有这方面的看法。我们不太去思考这些事情。我们只是在寻找优秀的公司。顺便说一句,过去我们在这些问题上的判断也好不到哪儿去。我们试着去思考两件事:重要的事和可知的事。那么,有些事情很重要,但不可知。在我们看来,你提的这两个问题就属于这一类。有些事情可知但不重要,我们不想让这些塞满脑子。所以我们问:“什么是重要且可知的?”在这些既重要又可知的事情里,有哪些能转化为对伯克希尔有用的行动。而我们确实——有各种各样重要的话题,查理和我都一无所知,因此我们也就不去想它们。所以我们对未来十年世界在商业或竞争格局上的看法,实在不怎么样。但我们的确认为自己知道一些事,比如可口可乐十年后会是什么样,吉列十年后会是什么样,迪士尼十年后会是什么样,或者我们旗下一些运营子公司十年后会是什么样。我们非常在乎这些。我们对此深思熟虑。我们希望在这些事上判断正确。如果我们判断对了,其他事情就变得——你知道,就不那么重要了。如果我们开始专注于那些,就会错过很多重大的东西。我以前举过这个例子,可口可乐上市的时间,我想是 1919 年。第一年每股 40 美元。第一年股价跌了超过 50%。到年底,跌到了 19 美元。那时有装瓶合同的问题,糖的问题,各种问题。如果你有完美的远见,你会看到有史以来最严重的经济萧条就在眼前,甚至社会秩序都遭到了质疑。你会看到第二次世界大战。你会看到原子弹和氢弹。你会看到各种事情。你总能找到推迟购买那支可口可乐股票的理由。但重要的不是看到那些。重要的是看到他们今年一天能卖出 10 亿罐 8 盎司的饮料。或是某个庞大的数字。而能让全球人一天开心 10 亿回的公司,理应从中赚点钱。所以那 40 美元,跌到 19 美元,算上股息再投资,我想现在肯定远不止 500 万美元了。如果你对那些其他问题形成了看法,进而以某种方式阻碍了你基于这个更重要、更具体而明确的公司前景判断去采取行动,你就会错过一趟极佳的旅程。这就是我们专注的那类事情。查理?

WARREN BUFFETTWell, you've asked two big questions, but you're going to get very small answers, I'm afraid. (Laughter) And that's no disrespect. But we — we just — we don't have that. We don't think about those things very much. We just are looking for decent businesses. And incidentally, our views in the past wouldn't have been any good on those subjects. We try to think about two things. We try to think about things that are important and things that are knowable. Now, there are things that are important that are not knowable. In our view, those two questions that you raised fall in that. There are things that are knowable but not important. We don't want to clutter our minds up with those. So we say, "What is important and what is knowable?" And what among the things that fall within those two categories can we translate into some kind of an action that is useful for Berkshire. And we really — there are all kinds of important subjects that Charlie and I, we don't know anything about, and therefore we don't think about them. So we have — our view about what the world will look like over the next ten years in business or competitive situations, we're just no good. We do think we know something about what Coca-Cola's going to look like in ten years, or what Gillette's going to look like in ten years, or what Disney's going to look like in ten years, or what some of our operating subsidiaries are going to look like in ten years. We care a lot about that. We think a lot about that. We want to be right about that. If we're right about that, the other things get to be — you know, they're less important. And if we started focusing on those, we would miss a lot of big things. I've used this example before, but Coca-Cola went public in, I think, it was 1919. And the first year one share cost $40. The first year it went down a little over 50 percent. At the end of the year, it was down to $19. There were some problems with bottler contracts. There's problems with sugar. Various kinds of problems. If you'd had perfect foresight, you would have seen the world's greatest depression staring you in the face, when the social order even got questioned. You would have seen World War II. You would have seen atomic bombs and hydrogen bombs. You would have seen all kinds of things. And you could always find a reason to postpone why you should buy that share of Coca-Cola. But the important thing wasn't to see that. The important thing was to see they were going to be selling a billion eight-ounce servings of beverages a day this year. Or some large number. And that the person who could make people happy a billion times a day around the globe ought to make a few bucks off doing it. And so that $40, which went down to $19, I think with dividends reinvested, has to be well over $5 million now. And if you developed a view on these other subjects that in any way forestalled you acting on this more important, specific narrow view about the future of the company, you would have missed a great ride. So that's the kind of thing we focus on. Charlie?

查理·芒格是的,我们不去预测即将到来的潮汐本身,而是去预测某些东西如何在各种潮汐中游动,不管潮汐是什么样。

CHARLIE MUNGERYeah, we're predicting the currents that will come, just how some things will swim in the currents, whatever they are.

赞赏价值线公司的“完美快照”

Praise for Value Line's "perfect snapshot"

沃伦·巴菲特请五号区。

WARREN BUFFETTZone 5, please.

现场股东早上好,我是价值线(Value Line)的马克·格斯坦。巴菲特先生,考虑到您的时间被大量占用,您如何审视整个股票市场的所有选择?

AUDIENCE MEMBERGood morning, Marc Gerstein from Value Line. Mr. Buffett, considering the large amounts of demands on your time, how do you go about reviewing the entire spectrum of choices in the equity markets?

沃伦·巴菲特把最后一部分再说一遍?我听到了时间被占用——

WARREN BUFFETTGive me that last part again? I got the demands on my time and —

马克·格斯坦您和芒格先生是如何做到审视整个股票市场所有选择的?

MARK ERSTEINHow do you and Mr. Munger manage to review the whole spectrum of choices in the equity markets?

沃伦·巴菲特一个好球来了。(笑声)但我完全不介意,因为事实上我们——我甚至不知道我们付了多少钱订价值线。查理和我在各自的办公室都订了,但我们从中获得了惊人的价值,因为它能让我们以最快的方式看到大量关键因素,从而判断我们是否对一家公司基本感兴趣。它还给了我们一种很好的方式——相当好的方式——来定期更新信息。价值线覆盖大约 1,700 只股票,每 13 周更新一次。所以,如果你快速浏览一遍,这是一个确保你没有遗漏什么的好方法。但它呈现的快照,对我们来说是一种搜集各类企业信息极其高效的方式。我们不在乎那些评分。我是说,那对我们来说无关紧要。我们找的不是观点,而是事实。但我还没找到比这更好的方式,包括在网上瞎逛或者其他什么,能让我那么快地获取信息。我能吸收关于一家公司的信息——你能得到的大部分关键信息——可能浏览价值线花不了 30 秒,而我没有任何其他系统能这么好用。查理?

WARREN BUFFETTA fat pitch coming up. (Laughter) But I don't mind it at all, because the truth is that we get — I don't even know what we pay for Value Line. Charlie and I both get it in our respective offices, but we get incredible value out of it because it give us the quickest way to see a huge number of the key factors that tell us whether we're basically interested in the company. And it also gives us a great way — good way — of sort of periodically keeping up-to-date. Value Line has 1,700 or so stocks they cover, and they do it every 13 weeks. So it's a good way to make sure that you haven't overlooked something if you just quickly review that. But the snapshot it presents is an enormously efficient way for us to garner information about various businesses. We don't care about the ratings. I mean that doesn't make any difference to us. We're not looking for opinions. We're looking for facts. But I have yet to see a better way, including fooling around on the internet or anything, that gives me the information as quickly. I can absorb the information on — about a company — most of the key information you can get — and probably doesn't take more than 30 seconds in glancing through Value Line, and I don't have any other system that's as good. Charlie?

查理·芒格嗯,我认为价值线的图表是人类的一大成就。我很难想象还有什么工作能比这些图表做得更好。海量的信息以极其可用的形式呈现出来。如果我在经营一所商学院,我会拿价值线的图表来教学。

CHARLIE MUNGERWell, I think the Value Line charts are a human triumph. It's hard for me to imagine a job being done any better than is done in those charts. An immense amount of information is put in very usable form. And if I were running a business school we would be teaching from Value Line charts.

沃伦·巴菲特查理说的图表,他指的不只是价格走势图。他指的是图表下面列出的所有信息——

WARREN BUFFETTAnd when Charlie says the charts, he does not mean just the chart of the price behavior. He means all that information that really is listed under the charts that —

查理·芒格哦,对。

CHARLIE MUNGEROh yeah.

沃伦·巴菲特那些详细的财务信息。你可以一眼扫过去。股价走势图对我们来说毫无意义,尽管它可能会吸引我们的目光,仅仅是从某些企业长期表现非常出色的角度。但我们——股价走势与我们做的任何决定都无关。价格本身至关重要,但一只股票是涨是跌,成交量如何,诸如此类——就我们而言,你知道,那都是鸡爪印,我们完全不予理会。但就在图表下方那十行左右——十五行——的信息,如果你对商业有一定理解,那就是一张完美的快照,能让你非常迅速地看清你面对的是怎样一种生意。

WARREN BUFFETTThe detailed financial information. You can run your eye across that. The chart of the price action doesn't mean a thing to us, although it may catch our eye, just in terms of businesses that have done very well over time. But we — price action has nothing to do with any decision we make. Price itself is all-important, but whether a stock has gone up or down, or what the volume is, or any of that sort of thing, that is — as far as we're concerned, you know, those are chicken tracks, and we pay no attention to them. But that information that's right below the chart, in those 10 lines or so — 15 lines — if you have some understanding of business, that's a — it's a perfect snapshot to tell you very quickly what kind of a business you're looking at.

保险业并购并未损害 GEICO

Insurance mergers haven't hurt GEICO

沃伦·巴菲特请 6 区提问。

WARREN BUFFETTZone 6, please.

现场股东大卫·温特斯,来自新泽西州山湖市。随着保险业的整合,您认为这将如何影响伯克希尔的保险业务以及浮存金的长期发展?如果可以的话,并非要鼓动您的信条压倒您的因果业报,但您认为您那种合伙与公平交易的政策,对您的投资回报是提升了还是损害了?谢谢。

AUDIENCE MEMBERDavid Winters from Mountain Lakes, New Jersey. With the consolidation in the insurance industry, how do you think that will affect Berkshire's insurance businesses and the long-term development of the float? And if I may, not to encourage your dogma to run over your karma, but how do you think your policy of partnership and fair dealing has enhanced or detracted from your investment returns? Thank you.

沃伦·巴菲特现在,保险业正在发生整合,这已经持续了一段时间。多年来有过一些大型并购。这应该——保险业有各种新的发展。我们提到了巨灾债券,那根本就不是债券。但那会产生影响。但我想说,迄今为止,我认为没有哪起已经完成的并购,对我们的 GEICO 业务或再保险业务造成了损害。这从来不是一个影响因素,而且我认为,即使再有一些并购,也不会成为影响因素。我看不出有任何实体合并会改变 GEICO 面临的竞争格局。GEICO 像现在这样独立运营,已经达到了最具竞争力的状态,它不会因为成为任何其他组织的一部分而受益。而我们的再保险业务则更偏重机会主义。那里的问题不是整合,而是竞争对手普遍缺乏敬畏之心,他们可以为业务——特别是巨灾业务——定出完全不足的费率,就像我在年报举例说明的那样。但尽管如此,它在很长一段时间内看起来可能都是盈利的。如今这种情况可能更多了,而且那个领域未来很可能还会多得多。不过,我们有一些极其出色的保险业务。我得告诉你们——我真的觉得你们不必太过担心我们未来在保险业的表现。今天这里来了不少 GEICO 的人。希望你们有机会跟他们聊聊。GEICO——你们也看到了洛里默·戴维森。我本来非常希望他能来,但戴维已经 95 岁了。几个月前我去看望他,他现在行动已经不太方便了。但他创建了一家了不起的公司,只是它曾跌过一跤。杰克·伯恩让它重回正轨,而托尼·奈斯利如今正以大约每小时 100 英里的速度驾驶着它飞驰,并且还在不断加速。所以我们有一项极好的业务在那里。查理?

WARREN BUFFETTNow, with the consolidation taking place in insurance, it's been taking place for some time. There have been some big mergers over the years. It should — there are developments in insurance. We mentioned the super-cat bonds, which are not bonds at all. But that has an effect. But I would say that there's no merger that has taken place that I regard as being detrimental, either to our GEICO business or to our reinsurance business. That has not been a factor, and I think if there were some more mergers it would not be a factor. I see no way that any entities being put together would change the competitive situation in respect to GEICO. GEICO operating just as it does, independently, is as competitive as can be, and it would not benefit by being part of any other organization. And our reinsurance business is much more opportunistic. And it's not consolidation there, it's just lack of fear, generally, by competitors who can price — particularly cat business — at a rate that could be totally inadequate, as I use in an illustration in the report. But nevertheless, it could appear to be profitable for a long time. And there's probably more of that going on now, and there'll probably be a lot more going on in that arena. We have some sensational insurance businesses, though. I have to tell you that — I don't think you really have to worry too much about how we do in insurance in the future. We have a number of GEICO people here today. I hope you got a chance to meet them. GEICO — and you saw Lorimer Davidson. I really was hoping he could be here, but Davy is 95 years old. I went to visit him a few months ago, and it just isn't easy for him to get around. But he built a sensational company and it stumbled once. Jack Byrne got it back on track and Tony Nicely's got it going down the track at about a hundred miles an hour and it's getting faster all the time. So we've got a great business there. Charlie?

查理·芒格没什么要补充的。

CHARLIE MUNGERNothing to add.

“优秀公司”应该回购股票

"Wonderful companies" should buy back stock

沃伦·巴菲特7 区。

WARREN BUFFETTZone 7.

现场股东您好。比尔·阿克曼,来自纽约。是否存在一个价格,让一家公司用自身资本回购它的股票是不合适的?

AUDIENCE MEMBERYes. Bill Ackman from New York. Is there a price at which it's inappropriate for a company to use its capital to buy back its stock?

沃伦·巴菲特你能再说一遍吗?

WARREN BUFFETTGive me that again?

现场股东举个例子。可口可乐市盈率 40 倍。这对可口可乐来说是部署资本的好时机吗?

AUDIENCE MEMBERExample. Coca-Cola at 40 P/E. Is that a smart place for Coke to deploy capital?

沃伦·巴菲特嗯,当你用市盈率来衡量,说以那样的价格回购股票,听起来确实很贵。但我要说的是:可口可乐已经存在了——怎么说,112 年了,在这 112 年里,几乎任何时候,可口可乐回购自家股票都是明智之举(如果有例外的话,也极少)。在我能理解的生意里,可口可乐是全世界最优秀的大公司。我的意思是,这是一家非常出色的企业。我们喜欢可口可乐回购股票,因为我们的持股比例会上升。1988 年我们买入时,持有可口可乐 6.3% 的股份。几年后我们其实又稍微增加了一点。但如果他们从未回购过股票,我们现在大概会持有可口可乐 6.7% 或 6.8% 的股份。而实际上,通过回购,我们现在持有略高于 8% 的股份。今天全球将售出大约 10 亿份 8 盎司装的可口可乐产品——可口可乐的产品。8% 就是 8000 万份,6.8% 则是 6800 万份。所以全球每天多卖出 1200 万份,这些份额归伯克希尔·哈撒韦所有。每份能赚 1 美分多一点,所以,你知道,这让我有点兴奋。(笑声)我认为——我只能告诉你,我赞同可口可乐回购股票。我更希望它们能以 15 倍市盈率回购,但当我考虑其他资本运用方式时,我仍然觉得这是非常合理的资本配置。也许有一天,它们能以 20 倍市盈率回购,如果真能如此,我希望它们大量借钱,以那个价格大举回购——我认为,如果可口可乐坚持一贯的回购策略,20 年后我们会更富有。但我认为对很多公司来说并非如此。我的意思是,回购已经变成了一种时髦,出于很多傻乎乎的理由。所以我觉得,并不是每家公司回购股票都有充分的理由。你知道,我们看到有些公司发行大量期权,然后以高得多的价格回购股票——我 6 岁就开始读投资方面的书了,我记得读到的第一件事就是,低买高卖。但这些公司,通过它们的期权,变成了低卖高买。它们用的法则跟我学的不一样。所以很多回购我们不赞同。当我们持有一家优秀公司的股票时,我们喜欢回购这个主意,哪怕价格高得让你鼻子流血。通常这都会是一项相当不错的策略。查理?

WARREN BUFFETTWell, it sounds like a very high price when you name it in terms of a P/E to buy back the stock at that sort of number. But I would say this: Coca-Cola's been around a hundred and — what, 12 years now, and there are very few times in that 112 years, if any, when it would not have been smart for Coca-Cola to be repurchasing its shares. Coca-Cola is, in my view, among businesses that I can understand, it's the best large business in the world. I mean it is a fantastic business. And we love it when Coke repurchases shares and our interest goes up. We owned 6.3 percent of Coca-Cola in 1988 when we bought in. We actually increased that a little bit a few years later. But if they had not repurchased shares, we probably would own about 6.7 percent or 6.8 percent of Coke now. As it is, we own a little over 8 percent, through repurchases. There are going to be about a billion eight-ounce servings of Coke sold around the world — Coca-Cola products — sold around the world today. Eight percent of that is 80 million and 6.8 percent is 68 million. So there are 12 million extra servings for the account of Berkshire Hathaway being sold around the world. And they're making a little over a penny a serving, so, you know, that gets me kind of excited. (Laughter) I think it — all I can tell you is, I approve of Coke repurchasing shares. I'd a lot rather have them repurchasing shares at 15 times earnings, but when I look at other ways to use capital, I still think it's a very good use of capital. And maybe the day will come when they can buy it at 20 times earnings, and if they can I hope they go out and borrow a lot of money to ton of it at those prices, and — I think we will be better off 20 years from now if Coke follows a consistent repurchase approach. I do not think that is true for many companies. I mean I think that repurchases have become en vogue and done for a lot of silly reasons. And so I don't think everybody's repurchase of shares is well reasoned at all. You know, we see companies that issue options by the ton and then they repurchase shares much higher, you know — I started reading about investments when I was six, and I think the first thing that I read was, you know, buy low, sell high. But these companies, through their options, you know, they sell low and then they buy high. And they've got a different formula than I was taught. So there are a number that we don't approve of. When we own stock in a wonderful business, we like the idea of repurchases, even at prices that may give you nose bleeds. It generally turns out to be a pretty good policy. Charlie?

查理·芒格嗯,我认为答案是,在任何公司,股票都可能会涨到一个高到让公司回购自己的股票变得愚蠢的地步。

CHARLIE MUNGERWell, I think the answer is that in any company the stock could get to a price so high it would be foolish for the corporation to repurchase its shares.

沃伦·巴菲特当然。

WARREN BUFFETTSure.

查理·芒格你甚至可能遭遇严重的滥用。在崩盘之前,英萨尔公用事业公司疯狂地购买自己的股票,以此推高股价。最终它就像一个巨大的庞氏骗局。所以各种过激行为都有可能发生,但真正伟大的公司以高市盈率买入,也可能是明智的。

CHARLIE MUNGERAnd you can even get into gross abuse. Before the crash, the Insull utilities were madly buying their own shares as a way of promoting the stock higher. It was like a giant Ponzi scheme at the end. So there's all kinds of excess that possible, but the really great companies that buy at high price- earnings, that can be wise.

沃伦·巴菲特我们在 GEICO 的权益从 33% 增加到了 50%,而我们一分钱都没花,因为 GEICO 在回购自己的股票。我们从中受益匪浅。但很明显,当价格更低时,我们受益更多。我的意思是,多年来,我们在《华盛顿邮报》公司的权益从百分之九点几增加到了百分之十七点几,而我们没有买入一股。但《华盛顿邮报》或可口可乐或任何数量的公司,现在回购股票已经不像以前那样能捡到便宜了。我们仍然认为,在很多情况下,这可能仍然是资本的最佳用途。

WARREN BUFFETTOur interest in GEICO went from 33 percent to 50 percent without us laying out a dime, because GEICO was repurchasing its shares. And we've benefitted substantially. But we benefitted a lot more, obviously, when prices were lower. I mean we would — our interest in The Washington Post company has gone from nine and a fraction percent, to 17 and a fraction percent over the years without us buying a single share. But The Post or Coke or any number of companies don't get the bargain in repurchasing now that they used to. We still think it's probably the best use of many in many cases.

伯克希尔保险浮存金成本为负

Berkshire insurance float has a negative cost

沃伦·巴菲特请 8 区提问。

WARREN BUFFETTZone 8.

现场股东我叫哈奇·弗农。来自马里兰州巴尔的摩。我的问题关于浮存金。您在年报里和过去都说过,对伯克希尔来说,浮存金的价值比等额的股权更大。我想知道您能否澄清一下这个说法。是因为浮存金的产生成本相对于股权的隐含成本来说非常低,还是这个说法背后有别的含义?

AUDIENCE MEMBERMy name is Hutch Vernon. I'm from Baltimore, Maryland. My question has to do with float. You said in the annual, and you've said in the past, that float has had a greater value to Berkshire than an equal amount of equity. I wondered if you could clarify that statement. Is that because the float has been generated at such a low cost relative to an imputed cost for equity, or is there something else behind that statement?

沃伦·巴菲特不,这是因为浮存金——现在大概有 70 亿美元——是以负成本到我们手里的。如果我们的浮存金每年要花掉几个百分点,我们就不会说这种话,哪怕浮存金本身确实令人向往。非常令人向往。但我们的浮存金比那还要好,或者说一直如此,所以它的成本低于零。它是带着利润到我们手里的。所以如果我们放弃保险业务,放弃那 70 亿浮存金,用 70 亿净资产来替代它,那么明年的处境就会比现在更差,即使我们的账面净资产看上去会高出 70 亿。我还说过,如果我们有机会选择退出保险业务,那 70 亿负债——作为这个决定的一部分——会从我们的资产负债表上消失,让净资产增加 70 亿,还不涉及税务问题,我们会拒绝那个提议。所以很明显,我们认为那 70 亿被记为负债的东西,当它被视为保险业务的一部分时,从真实经济价值的角度看,根本不是负债。当然,关键不在于今天的浮存金是多少,也不在于今天的成本是多少。关键在于 10 年或 15 年后的浮存金是多少,以及 10 年或 15 年后的成本是多少。我们会非常努力地增加浮存金的数量,同时把成本控制在接近当前水平的范围。如果能做到这一点,这就成了一项非常有吸引力的业务。GEICO 在这其中扮演了重要角色,但我们还有其他保险业务也会起到重要作用。未来可能还会有其他业务加入。查理?

WARREN BUFFETTNo, it's because the float, which is now, we'll say, 7 billion, comes to us at a negative cost. We would not make that statement if our float was costing us a couple percent a year, even though float would then be desirable. Highly desirable. But our float is even better than that, or it has been, and so it comes to us with a cost of less than zero. It comes to us with a profit attached. So if we were to replace — if we were to get out of the insurance business and give up the 7 billion of float and replace it with 7 billion of equity, we would have less going for us next year than under the present situation, even though our net worth would appear to be 7 billion higher. And I have said, if we were to make the decision — if we were offered the opportunity to go out of the insurance business, and that 7 billion liability would — as part of that decision — would evaporate from our balance sheet, so that our equity would go up 7 billion, with no tax implications, we would turn down that proposition. So obviously we think that 7 billion, which is shown as a liability, when it's part of a — viewed as part of an insurance business, is not a liability at all in terms of real economic value. And of course, the key is not what the float is today, and not what the cost is today. The key is what is the float going to be 10 or 15 years from now, and what is the cost going to be 10 or 15 years ago. And, you know, we will work very hard at both increasing the amount of float and keeping the costs down somewhere close to our present level. That makes it a very attractive business when that can be done. GEICO's a big part of doing that, but we've got other things, other insurance operations, that'll be important in that, too. And we may have others besides that in the future. Charlie?

查理·芒格没错。如果浮存金持续增长,那确实是一件大好事。我们确实拥有一项了不起的保险业务。除了令人瞩目的盈利能力之外,它比大多数保险业务被重创的可能性要小得多。所以我认为它在下跌时有更好的安全性,在上涨时有更好的潜力。

CHARLIE MUNGERYeah. If the float keeps growing, that is a wonderful thing indeed. We really have a marvelous insurance business. In addition to having this remarkable earning power, it's way less likely to get really clobbered than most insurance businesses. So I think it's safer on the downside and has a better upside.

沃伦·巴菲特说起来可能有点奇怪,但我们并不觉得在加州地震中损失 10 亿美元算得上被重创。我的意思是——

WARREN BUFFETTAnd it may sound strange, but we don't regard losing a billion dollars in a California quake as getting really clobbered. I mean that is —

查理·芒格不,不。

CHARLIE MUNGERNo, no.

沃伦·巴菲特——那是游戏的一部分。很多公司暴露的风险比那更大,却根本没有为此得到相应的报酬。你看不到具体细节,但任何在佛罗里达、长岛或得克萨斯海岸拥有大量屋主保单的公司,暴露的风险可能比我们的 10 亿美元多很多倍,而且实际上并没有为承担那个风险得到公平或明确的报酬。

WARREN BUFFETT— I mean that's part of the game. There are many companies that have greater exposure than that that really aren't getting paid for it. And you don't see it specifically, but any company that has a ton of homeowners' business in Florida or Long Island or along the coast of Texas, may have exposures many times our billion, and really not even be getting paid appropriately or specifically for taking that risk.

不担心日本可能“抛售”美国国债

Not worried Japan might "dump" U.S. bonds

沃伦·巴菲特9 区。

WARREN BUFFETTZone 9.

现场股东您好,我叫玛丽·塞姆勒,来自华盛顿州西雅图。日本是美国国债的主要持有者。鉴于日本经济陷入困境,您是否预见到日本会变现其美国投资来自救?为什么会,或者为什么不会?

AUDIENCE MEMBERHi, my name is Mary Semler (PH) from Seattle, Washington. Japan is a major holder of U.S. Treasurys. Given the troubled Japanese economy, do you foresee Japan cashing in their U.S. investments to bail themselves out? Why or why not?

沃伦·巴菲特没太听全。我刚才在嚼东西。

WARREN BUFFETTProbably didn't get all that. I was busy chewing.

查理·芒格我也没听清。

CHARLIE MUNGERI didn't get that, either.

沃伦·巴菲特我刚才忙着嚼东西呢——

WARREN BUFFETTI was busy chewing here and —

现场股东日本是美国国债的主要持有者。鉴于日本经济陷入困境,您是否预见到日本会变现其美国投资来自救?为什么会,或者为什么不会?

AUDIENCE MEMBERJapan is a major holder of U.S. Treasurys. Given the troubled Japanese economy, do you foresee Japan cashing in their U.S. investments to bail themselves out? Why or why not?

沃伦·巴菲特日本经济存在的问题,是不是意味着——你是在特别担心他们抛售国债之类的事情吗?

WARREN BUFFETTThe problems with the Japanese economy and does that mean that — are you thinking particularly about them dumping Treasurys or something of the sort?

查理·芒格她说的正是这个意思——

CHARLIE MUNGERThat's exactly what she's —

沃伦·巴菲特对。(笑声)嗯,你知道,这很有意思。所有关于所谓外国投资者如何处理投资的问题。我们假设日本,或者任何其他国家,决定卖掉一部分他们持有的美国政府债券。如果他们卖给美国公司或美国公民之类的,他们换来了什么?他们换来了美元。他们用这些美元干什么呢?要知道,他们没法退出这个体系。如果他们卖给法国人,那法国人得拿点东西来换。这下法国人就持有了那些政府债券。但事实上,只要我们美国——也就是美国——持续高额贸易逆差,我们就在接受商品,同时拿一些东西给外国人作为交换。我是说,当外国把各种东西运给我们——而且总的来说他们运来的比我们运去的多——我们就得拿一些东西来交换。我们给的可能是欠条,可能是国债,也可能是让他们在美国做一笔投资。但只要我们是对方商品的净消费国,他们就必定是这个国家的净投资国。这是一个同义反复。所以我甚至都不太清楚,一个外国政府要怎样既抛售其国债,又不拿到其他类型的资产作为交换,而这种交换又可能影响另一个市场。你在经济学中总想问的一个问题是——用在其他领域也不是坏主意——那就是“然后呢?”因为一笔交易总有另一面。你只需问问自己,如果你是一家日本银行,卖掉价值 10 亿美元的美国政府债券,你会换回什么,你又拿它怎么办?如果你顺着这个思路走到底,我想你就不会担心外国政府抛售美国债券了。这构不成威胁。查理?

WARREN BUFFETTYeah. (Laughter) Well, you know, it's very interesting. All the questions about what so-called foreigners do with investments. Let's just assume the Japanese, or any other country, decides to sell some U.S. government holdings that they have. If they sell them to U.S. corporations or citizens or anything, what do they receive in exchange? They receive U.S. dollars. What do they do with the U.S. dollars? You know, I mean they can't get out of the system. If they sell them to the French, you know, the French give them something in return. Now the French own the government securities. But really as long as we, the United States, run a deficit — a big deficit — a trade deficit — we are accepting goods and giving something in exchange to foreigners. I mean when they send us whatever it may be — and on balance they send us more of that then we send over there — we give them something in exchange. We give them — we may give them an IOU. We may give them a government bond. But we may give them an investment they make in the United States. But they have to be net investors in this country as long as we're net consumers of their goods. It's a tautology. So I don't even know quite how a foreign government dumps its government bonds without getting some other type of asset in exchange that may have an effect on a different market. The one question you always want to ask in economics is — and not a bad idea elsewhere, too — but is, "And then what?" Because there's always a second side to a transaction. And just ask yourself, if you are a Japanese bank and you sell a billion dollars' worth of government bonds — U.S. government bonds — what do you receive in exchange, and what do you do with it? And if you follow that through, I don't think you'll be worried about foreign governments selling U.S. bonds. It is not a threat. Charlie?

查理·芒格假如日本归我管,我会希望持有大量美国国债。你是一个岛国,没有太多自然资源。我认为他们的政策对日本来说相当明智,如果他们把全部国债都抛掉,我会非常意外。

CHARLIE MUNGERIf I owned Japan, I would want a large holding of U.S. Treasurys. You're on an island nation without much in the way of natural resources. I think their policy is quite intelligent for Japan, and I'd be very surprised if they dumped all their Treasurys.

沃伦·巴菲特但如果他们是我们的净出口国,那你想想看,他们还有什么选择?如果他们运给我们的商品比我们卖给他们的多——历来如此——那他们就得拿一些东西来交换。有段时间他们换走的是电影制片厂(笑声),换走的是纽约的房地产。我是说,他们可以选资产,但只要他们运来的比从我们这儿买走的多,他们就别无选择,必须收下一些投资资产作为回报。让我觉得相当不可思议的是,几乎没什么人讨论这样一个事实:等式是有两边的。不过我想,换个角度写标题倒是更耸人听闻了。

WARREN BUFFETTIf they're a net exporter to us, though, what choice do they have? When you think about it. If they send over more goods to us than we send to them — which has been the case — they have to get something in exchange. Now for a while they were taking movie studios in exchange, you know — (Laughter) They were taking New York real estate in exchange. I mean they've got a choice of assets, but they don't have a choice as to whether — if they send us more than they get from us — whether they get some investment asset in return. I mean it's amazing to me how little discussion there is about the fact that there's two sides to an equation. But it makes for better headlines, I guess, when read the other way.

对部分社保资金投资股票的温和背书

Mild endorsement for some Social Security money in stocks

沃伦·巴菲特10 区。

WARREN BUFFETTZone 10.

现场股东我是约翰·沃恩,来自密歇根州底特律。内布拉斯加州参议员克里提议,允许将当前工资税中最多两个百分点转入私人投资账户。他的原话我引用一下:“人们想要的不仅仅是一笔转移支付。他们想要的是财富。”您赞同这项提议吗?如果赞同,您会建议被动投资,比如指数投资,还是建议主动投资?如果是主动投资的话,您和查理有没有兴趣试一试?(笑声)

AUDIENCE MEMBERThis is John Vaughan (PH) from Detroit, Michigan. Nebraska's Senator Kerrey has proposed private investment accounts for up to two percentage points of the current payroll tax. His words were, and I quote, "People want more than just a transfer payment. They want wealth." Do you approve this proposal? And if you do, would you recommend passive investing, i.e. index, or if you recommend active investing, would you and Charlie want to give it a shot? (Laughter)

沃伦·巴菲特嗯,我和鲍勃·克里谈过这事,鲍勃确实喜欢让每个人都拥有美国经济的一部分并参与其中的想法。如你所知,他提议给每年出生的约 350 万儿童一些小额赠款,然后让那个账户慢慢积累。莫伊尼汉参议员最近和克里一起提出了一个方案。我个人不希望看到社保基金有任何大额资金——莫伊尼汉说的是 2%。实际上,我提过一个想法,也许从 12% 多一点的比例中拿出 2%,由受益人——社保参与者——自行决定,投入到另一个体系中,但他们只能获得基本社保福利的 5/6。我认为不能降得更低,因为你不希望人们在 65 岁——或者未来更晚的年龄,比如 70 岁——时缺乏社保的安全网。所以我不会把它降到低于现有福利的 5/6。我不认为——讨论是否把那 2% 拿出来,让人们建立一个账户,也许是免税的,也许是 IRA 类型的账户,让他们既拥有财富又拥有安全网,这是一个完全合理的话题。但我不希望安全网降得太低。而且我认为我不希望让一大群销售人员冲向美国公众,强制把 2% 引向某个方向。我觉得那不会特别健康。查理?

WARREN BUFFETTWell, I talked with Bob Kerrey about that, and Bob does like the idea of giving everybody some piece of the American economy and an interest in it. As you know, he's proposed, really, sort of small grants to the 3 1/2 million or so children born every year, and then some buildup of that account. Senator Moynihan has come up with something recently in conjunction with Kerry. I personally would not like to see any major amount of Social Security — and Moynihan was talking about 2 percent. And actually, I suggested the idea that maybe 2 percent out of the 12 and a fraction percent, at the option of the beneficiary — Social Security participant — could be devoted to some other system, but then they would only get 5/6ths of the basic Social Security benefit. I don't think you could drop it below that, because you wouldn't want people turning 65 — or maybe a more advanced age in the future, 70 — and not having the safety net of Social Security. So I wouldn't want to drop it below about 5/6ths of the present benefits. I don't — I think it's a perfectly reasonable topic to discuss whether you want to take that 2 percent, then, and let people build up an account, perhaps tax-free, perhaps an IRA-type account, so they would have both wealth and the safety net. But I wouldn't want to drop the safety net very far. And I think that I would not want to turn an army of salespeople loose on the American public with a mandatory 2 percent going in some direction. I don't think that would be particularly healthy. Charlie?

查理·芒格我可没你那么来劲。(笑声)换句话说,你那消极或者说保守的态度,比我的要积极得多了。我认为,让政府来推动股票价值——日本现在就给我们打了样。日本政府这些年来一直在用邮政储蓄系统年复一年大规模买入股票。我不认为我们需要让政府介入股票市场。(掌声)

CHARLIE MUNGERI am much less enthusiastic than you are. (Laughter) In other words, your negative, or conservative, attitude is way more affirmative than mine. I think the idea of getting the government into promoting the value of equities — in Japan we have a taste of that now. The Japanese government has been using the postal savings system to buy equities massively year after year after year. I don't think we need to get the government into the equity market. (Applause)

商学院在资本成本问题上“语无伦次”

Business schools "incoherent" on cost of capital

沃伦·巴菲特我们请 11 区提问。

WARREN BUFFETTWe go to zone 11, please.

现场股东我是戴尔·马克斯,来自伊利诺伊州大学公园。我有个问题想分别请教两位。问查理的问题简短些,问沃伦的可能稍长一点。我的问题是问查理,从商学院的角度看,伯克希尔·哈撒韦的资本成本是多少?而问沃伦的问题是,我上网查雅虎,上面会给出对各家公司的推荐。当我搜索伯克希尔·哈撒韦时,它显示没有人推荐伯克希尔·哈撒韦——(笑声)——尽管这里可能有一千个人戴着“我爱伯克希尔·哈撒韦”的牌子。当然,我自己也戴了一个。那么,缺乏推荐的原因是什么呢?

AUDIENCE MEMBERI'm Dale Max from University Park, Illinois. And I've got a question for each of you. A short question for Charlie, and maybe a little longer for Warren. My question for Charlie is, in a business school sense, what is the cost of capital for Berkshire Hathaway? And my question for Warren is that I've been on the internet and I look at Yahoo and they give you recommendations for companies. And when I search for Berkshire Hathaway, it shows that nobody is recommending Berkshire Hathaway — (laughter) — despite the fact that there are maybe a thousand people that are wearing signs here, "I love Berkshire Hathaway." And of course I've got mine on, too. But what seems to be the problem in lack of recommendations?

沃伦·巴菲特嗯,顺便说一句,我们也不推荐 Yahoo。(笑声和掌声)不过我先让查理回答那个关于资本成本的问题,这个问题几千年来一直让人困惑。然后——

WARREN BUFFETTWell, we're not recommending Yahoo, incidentally, either. (Laughter and applause) But I'll let Charlie have that first question about the cost of capital, which has puzzled people for thousands of years. And then —

查理·芒格现在大多数商学院教的那套方法,我觉得毫无逻辑。所以我才是那个问这个问题、然后得到一堆混乱答案的人。对于这种我视为有点愚蠢的问题,我没什么好答案。

CHARLIE MUNGERThe way that is taught in most business schools now, I find incoherent. So I'm the one that asks that question and gets the incoherent answers. I don't have a good answer to a question I consider kind of a stupid question.

沃伦·巴菲特那倒不是——

WARREN BUFFETTThat isn't —

查理·芒格当伯克希尔·哈撒韦不断被这股现金洪流淹没,我们还得重新投资时,它的资本成本又是什么?

CHARLIE MUNGERWhat is the cost of capital at Berkshire Hathaway when we keep drowning in this torrent of cash which we have to reinvest?

沃伦·巴菲特没错。其实归结起来就只有两个问题,但不需要数学答案。第一个问题是,当你手头有资本,是留着好,还是还给股东好?当你无法用这些资本创造出超过 1 美元的价值时,就应该还给股东。这是测试一。如果你通过了这第一关,认为自己每保留 1 美元就能创造出超过 1 美元的价值,那你只需要四处寻找你最有把握、并且在这个确定性下能带来最大回报的事情。因此,我们的资本成本,实际上是用每保留 1 美元能否创造出超过 1 美元的价值来衡量的。在我看来,如果我们保留的钞票,在你手里比在我们手里更值钱,那我们就已经超过了资本成本。一旦我们认为能做到这一点,问题就是如何尽最大努力去实现。老实说,我在商学院看到的那些——我还没找到任何能改进这个公式的方法。你可能会遇到的麻烦是,许多管理层即使明知自己实际表现没那么好,也不愿意把钱分给股东。但这可能是个风险,而这个问题不会靠他们雇一帮人来弄个资本成本公式、好证明自己留着钱有理就能解决,因为他们本来就会这么做。

WARREN BUFFETTYeah. There's really only two questions that get to that, but you don't need a mathematical answer. The first question is, is when you have capital, is it better to keep it or return it to shareholders? It's better to return it to shareholders when you cannot create more than a dollar of value with that capital. That's test number one. And if you pass that threshold, that you think you can achieve more than a dollar of value for every dollar retained, then you simply look around for the thing that you feel the surest about, and that promises the greatest return weighted for that certainty. So our cost of capital is, in effect, is measured by the ability to create more than a dollar of value for every dollar retained. If we're keeping dollar bills that are worth more in your hands than in our hands, then we've exceeded the cost of capital, as far as I'm concerned. And once we think we can do that, then the question is, is how do we do it to the best of our ability? And frankly, all the stuff I see in business schools — and I've not found any way to improve on that formula. Now the trouble that you may have is that many managements would be reluctant to distribute money to shareholders even if they would rationalize that they would do better than they actually do. But that's — that may be a danger on it, but that won't be solved by them hiring a bunch of people to come up with some cost of capital that also justifies them keeping the money, because that's what they'll do otherwise.

我们偏爱个人股东

We prefer individual shareholders

沃伦·巴菲特关于股票推荐的问题,这些年来我们很少收到股票推荐。回想 1965 年,我想不出有多少券商报告推荐过伯克希尔。我根本不想要任何——你知道,任何报告。我们并不想让伯克希尔卖到最高价,也不想试图吸引那些因为别人推荐才买股票的人来买伯克希尔。我们更倾向于那些自己琢磨清楚为什么想买伯克希尔的人,因为如果他们是因为自己决定想在这家餐厅吃饭才走进来的,那他们比被别人忽悠进来的更有可能留下来。这就是我们的方式。所以我们什么都不做来鼓励推荐。但我认为,就算我们做了,可能也不会引来多少推荐。如果你是券商,这不是一只能让你发财的好股票。

WARREN BUFFETTThe question about recommending the stock, we very seldom had stock recommendations over the years. As I think back to 1965, I can't think of a lot of brokerage reports that have recommended Berkshire. I'm not looking for any, you know, reports at all. We are not looking to have Berkshire sell at the highest possible price, and we're not looking to try and attract people to Berkshire who are buying stocks because somebody else recommends them to them. We prefer people who figure out for themselves why they themselves want to buy Berkshire, because they're much more likely to stick around if they enter the restaurant because they decide it's the restaurant they want to eat at, than if somebody has touted them on it. And that's our approach. So we do nothing to encourage. But I think even if we did, we probably wouldn't generate a lot of recommendations. It's not a great stock to get rich on, if you're a broker.

查理·芒格是的,我觉得原因——(笑声和掌声)我认为它在机构市场上很少有人推荐的主要原因之一,就是被认为难以大量买入。(笑声)

CHARLIE MUNGERYeah, I think the reason — (Laughter and applause) I think one of the main reasons why it's so little recommended in the institutional market is that it's perceived as hard to buy in quantity. (Laughter)

沃伦·巴菲特我们更倾向于——我们有一些不错的机构持有者,包括一家由我们非常好的朋友管理的,但坦白说,对我们来说,拥有一批个人股东更有趣。我的意思是,你看到了——这会转化为——如果赚了钱,它会转化为人们生活的改变,而不是某个季度业绩数字的变化。我们认为个人股东更有可能加入我们,并抱着跟我们一直在一起的念头。你知道,这就是我们看待业务的方式。很少有机构用这种方式看待投资,坦白说,我们认为他们往往不如我们拥有的个人股东理性。

WARREN BUFFETTWe prefer — we've got some good institutions as holders, including one that's run by a very good friend of ours, but frankly it's more fun for us to have a bunch of individual shareholders. I mean you see it — it translates — if there's money made, it translates into changes in people's lives and not some change in somebody's performance figure for one quarter. And we think that individuals are much more likely to join us with the idea of staying with us for as long as we stay around. And, you know, that's the way we look at the business. Very few institutions look at investments that way, and, frankly, we think they're often less rational holders than we get with individuals.

“地震不知道你收了多高的保费”

"The earthquake doesn't know the premium you receive"

沃伦·巴菲特1 区。

WARREN BUFFETTNumber 1.

现场股东早上好。早上好,两位先生。我是休·史蒂文森(音),来自亚特兰大的一位股东。我的问题涉及公司的巨灾再保险业务。你们已经谈到了一些,但我希望你们能详细解释一下。你们说过,这是公司最重要的业务。我的问题是,你认为巨灾债券和巨灾衍生品对公司的浮存金以及浮存金增长会有什么长期影响?我明白这些工具的风险定价错误并不会影响你们定价业务的方式,但我想知道你认为它会如何影响业务量。我记得几年前,巴菲特先生,你谈到过,你永远不可能比最愚蠢的竞争对手更聪明。

AUDIENCE MEMBERGood morning. Good morning, gentlemen. I'm Hugh Stevenson (PH), a shareholder from Atlanta. My question involves the company's super-cat reinsurance business. You've addressed some of this, but I would like for you to expound on it, please. You've indicated that you think this is the most important business of the company. And my question is, what do you think the long-term impact of catastrophe bonds and catastrophe derivatives will be on the float and the growth in float of the company? And I understand that the mispricing of risk in these instruments doesn't really affect the way you price your business, but I'm wondering how you think it can affect the volume of the business. And I remember several years ago, Mr. Buffett, you talked about, you can never be smarter than your dumbest competitor.

沃伦·巴菲特没错。

WARREN BUFFETTRight.

现场股东这些可能是一些潜在的愚蠢竞争对手。

AUDIENCE MEMBERAnd these are some potentially dumb competitors.

沃伦·巴菲特你说对了。(笑声)我只想就一件事加个注脚。我们说保险将是我们最重要的业务,我们没说巨灾再保险是最重要的。巨灾再保险一直是我们业务的重要组成部分,未来多年可能仍然重要,但它的重要性远不及 GEICO。我会简单提两句。但巨灾再保险业务,你的定价可能出错,就像我在年报里举例的那样。你可能定价只有应有价格的一半。我在年报里举了个例子,说明你如何能错误地为一份保单定价,比如你本应收 150 万美元的保费,用来承保一个发生概率为 1/36 的事件、保额 5000 万美元的保单,所以你应该收将近 150 万美元。我说如果你定价为每年 100 万美元,你知道,在 70% 多的情况下的十年里,你会以为自己赚了钱。有趣的是,如果你定价为每年 1 美元,你在 70% 多的情况下也会以为自己赚了钱,因为当你承保那些发生频率极低的事件时,你可以完全错误定价,但很长时间都不会知道。巨灾债券把这个领域完全打开了。我的意思是,你一直都有愚蠢竞争对手的问题,但当你有一大群人,比如对冲基金买了其中一些产品,基金经理在没飓风的年份能拿到 20% 的利润分成,而真发生飓风或地震时,他却不承担损失,那是他的有限合伙人承担。所以这很可能是一个竞争因素,会大大降低我们的业务量。但它不会改变我们的定价。要知道,要记住的是,地震不知道你收了多高的保费。(笑声)我的意思是,地震该发生还是会发生。所以它不会说——你知道,在圣安德烈亚斯断层那边不会有个人说:“嗯,他只收了 1% 的保费,所以我们每一百年才来这么一次。”(笑声)不是这样的。因此未来几年,我们在巨灾再保险业务上的业务量可能会大幅减少。我们还有两份保单有效期是两三年。但就新业务而言,我们会大幅减少。不过,GEICO 远远是我们保险业务中最重要的部分。GEICO 在截至 4 月 30 日的 12 个月中,有效保单数量增长了 16.9%。年底时,我告诉你们是 16.0%。一年前,我告诉你们是 10%。再往前一年,我记得是 6 点几。所以它的增长正在加速,它应该能进入全国更多家庭,你知道,比例会大得多。在我看来,会的。那将是保险业务的主体部分。但随着时间的推移,我们也可能以其他方式涉足保险业。这是一门如果你严守纪律,就应该找到赚钱办法的生意,但方式不会总是一成不变。查理?

WARREN BUFFETTYou've got it. (Laughter) I just want to put an asterisk on one thing. We say insurance will be our most important business. We've not said the super-cat business will be our most important. Super-cat has been a significant part of our business, and may well over the years remain a significant part, but it is far less significant than GEICO. And I'll mention a word or two about that. But the super-cat business, you can price wrong, as I illustrated in my report. You can be pricing it at half what it should be priced at. I used an illustration in the report of how you could misprice a policy that you should be getting, say, a million and a half for, namely a $50 million policy on writing — on something that had one chance in 36 of happening, so you should get almost a million and a half for it. I said if you price it at a million a year, you know, you would think you were making money after ten years 70-odd percent of the time. The interesting thing about that is if you price it for a dollar a year you would have thought you made money 70-odd percent of the time, because when you are selling insurance against very infrequent events, you can totally misprice them but not know about it for a long time. Super-cat bonds open up that field wide open. I mean you've always had the problem of dumb competitors, but you have a much more chance of having dumb competitors when you have a whole bunch of people who, in the case of hedge funds who have bought some of these, where the manager gets 20 percent of the profits in a year when there are profits and there is no hurricane, and when there happens to be a hurricane or an earthquake he doesn't take the loss. His limited partners do. So it's very likely to be a competitive factor that brings our volume down a lot. It won't change our prices. You know, the thing to remember is the earthquake does not know the premium that you receive. (Laughter) I mean the earthquake happens regardless. So it doesn't say — you know, you don't have somebody out there on the San Andreas Fault that says, "Well, he only charged a 1 percent premium so we're only going to do this once every 100 years." (Laughter) Doesn't work that way. So we will probably do a whole lot less volume in the next few years in the super-cat business. We have these two policies that run for a couple more years. But in terms of new business, we will do a whole lot less. GEICO is by far the most important part of our insurance business, though. GEICO in the 12 months ended April 30th had a 16.9 percent increase in policies in force. Year-end, I told you it was 16.0. A year ago, I told you it was 10. Year before that, I think it was six and a fraction. So its growth is accelerating and it should be in a whole lot more homes around the country than it is now, you know, by a big factor. And it will be, in my view. So that will be the big part of our insurance business. But we may be in the insurance business in some other ways too as time goes along. It's a business that if you exercise discipline you should find some ways to make money, but it won't always be the same way. Charlie?

查理·芒格我没什么要补充的。

CHARLIE MUNGERI've got nothing to add.

巴菲特希望年报里有什么

What Buffett wants in an annual report

沃伦·巴菲特好的。第二区。

WARREN BUFFETTOK. Zone 2.

现场股东你好。我是史蒂夫·戴维斯(音),来自旧金山。我想请教你如何理解年报。你看重什么,什么重要,什么不重要,以及你多年来阅读数千份报告学到了什么?谢谢。

AUDIENCE MEMBERHello. I'm Steve Davis (PH) from San Francisco. I'd like your advice on how to understand annual reports. What you look for, what's important, what's not important, and what you've learned over the years from reading thousands of reports? Thank you.

沃伦·巴菲特嗯,我们读过很多报告,这点我得告诉你。我们开始时,先看那些我们认为自己能理解的公司报告。所以我们希望能找到——我们希望读到的报告——我每年确实读几百份——我们希望读到的报告里的那些企业,是我们能理解的。然后我们从报告中看,管理层是不是在告诉我们,如果我们拥有这家公司百分之百股权时,我们想知道的那些事情。当我们发现一个管理层确实在告诉我们这些事,而且坦诚得像我们子公司经理对我们那样,说的话我们也能听懂,那肯定会提升我们对投资这桩生意的感觉。反过来,多少会让我们反感。所以,如果我们读到的是一堆公关套话,你知道,全是图片,没什么实质信息,那多少会影响我们对这桩生意的态度。我们希望读完年报后,比拿起年报时更了解这家企业。管理层要是想做,这点并不难做到。如果他们不想做,你知道,我们觉得这就是决定我们是否想跟他们做十年左右合伙人的一个因素。不过,我们从年报里学到过很多东西。比如,我会说,可口可乐过去很多年的年报是一份信息量极大的文件。我是说,我想不出,就算我跟 Roberto Goizueta,或者现在的 Doug Ivester 聊一次天,他告诉我关于生意的事,能比我从读那份年报里得到的更多。我们买那只股票,就是基于一份年报。在买入股份之前,我们没有跟可口可乐的高管有过任何形式的交谈。我们就是读了年报,加上我们对这门生意运作方式的了解,就买了。查理?

WARREN BUFFETTWell, we've read a lot of reports, I will tell you that. And we — well, we start by looking at the reports of companies that we think we can understand. So we hope to find — we hope to be reading reports — and I do read hundreds of them every year — we hope to be reading reports of businesses that are understandable to us. And then we see from that report whether the management is telling us about the things that we would want to know about if we owned a hundred percent of the company. And when we find a management that does tell us about those things, and that is candid in the same way that a manager of a subsidiary would be candid with us, and talks in language that we can understand, it definitely improves our feeling about investing in such a business. And the reverse turns us off, to some extent. So if we read a bunch of public relations gobbledygook, you know, and we see lots of pictures and no facts, it has some effect on our attitude toward a business. We want to understand the business better when we get through with the annual report than when we picked it up. And that is not difficult for a management to do if they want to do it. If they don't want to do it, you know, we think that is a factor in whether we want to be their partners over a ten-year period or so. But we've learned a lot from annual reports. For example, I would say that the Coca-Cola annual report over the last good many years is an enormously informative document. I mean, I can't think of any way if I'd have a conversation with Roberto Goizueta, or now Doug Ivester, and they were telling me about the business, they would not be telling me more than I get from reading that annual report. We bought that stock based on an annual report. We did not buy it based on any conversation of any kind with the top management of Coca-Cola before we bought our interest. We simply bought it based on reading the annual report, plus our knowledge of how the business worked. Charlie?

查理·芒格是。我确实觉得——如果有一堆标准化流行套话,看着就像出自同一家咨询公司,那确实挺让人反感的。这并不是说一些咨询公司的信条不对。但我觉得,坦诚、简单、前后一致的文风,有很多值得称道的地方。

CHARLIE MUNGERYeah. I do think the — if you've got a standardized bunch of popular jargon that looks like it came out of the same consulting firm, I do think it's a big turnoff. That's not to say that some of the consulting mantras aren't right. But I think there's a lot — that for a sort of candid, simple, coherent prose — a lot to be said for it.

沃伦·巴菲特几乎所有生意都有问题,我们宁愿经理直接告诉我们。我们自己在管的生意也希望这样。事实上,有一件事,我们很少给经理们建议,但有一句话我们总说:有坏消息马上告诉我们。我不明白为什么对一家上市公司的经理来说,这不是个好建议。长远看,你知道,我确信这是最好的政策。但很多公司,比如说,有投资者关系部门,他们就拼命地只往外放他们认为的好消息。他们有种心态,你知道,外面有一帮等着投喂的动物,他们得一直喂它们想吃的东西。时间长了,动物们也会学乖。所以我们尽量躲着这种生意。

WARREN BUFFETTAlmost every business has problems, and we'd just as soon the manager would tell us about them. We would like that in the businesses we run. In fact, one of the things, we give very little advice to our managers, but one thing we always do say is to tell us the bad news immediately. And I don't see why that isn't good advice for the manager of a public company. Over time, you know, I'm positive it's the best policy. But a lot of companies, for example, have investor relations people, and they are dying just to pump out what they think is good news all the time. And they have this attitude that, you know, you've got a bunch of animals out there to be fed. And that they're going to feed them what they want to eat all the time. And over time the animals learn. So we've tried to stay away from businesses like that.

查理·芒格你在年报里很少看到这样的话:“这是个非常严重的问题,我们还没完全想好怎么处理。”(笑声)但相信我,这话很多时候说得很准。

CHARLIE MUNGERWhat you seldom see in an annual report is a sentence like this: "This is a very serious problem and we haven't quite figured out yet how to handle it." (Laughter) But believe me, that is an accurate statement much of the time.

现场人士——等一下。(有人凑到巴菲特耳边说了句话,巴菲特离开桌子。)

VOICE— just a moment. (Buffett leaves the table after someone tells him something in his ear.)

芒格独自上阵:可口可乐 vs 百事可乐

Munger goes it alone on Coke vs Pepsi

查理·芒格好了。第三区。(笑声)

CHARLIE MUNGERAll right. Zone 3. (Laughter)

现场股东我叫 Leta Gurtz,住在本地。我想知道,您对可口可乐长期增长的预测是什么?最近百事可乐在跟可口可乐竞争上更努力了。

AUDIENCE MEMBERI'm Leta Gurtz (PH) and I live in the area. And I would like to know what your prediction is for Coca-Cola's long-term growth versus Pepsi-Cola's recent efforts to increase the competitiveness with Coke?

查理·芒格嗯。(笑声)长期看,我预计可口可乐会继续赢过百事。(笑声和掌声)(巴菲特回来坐下)

CHARLIE MUNGERYeah. (Laughter) Long-term, I would expect Coke to continue to gain versus Pepsi. (Laughter and applause) (Buffett returns and sits down)

沃伦·巴菲特我走开的时候他说什么了?查理,你刚才说了什么?(笑声)我就知道离开一下有风险。(笑声)什么问题?

WARREN BUFFETTWhat has he been doing while I was gone? What'd you say, Charlie? (Laughter) I knew I was taking a chance. (Laughter) What was the question?

查理·芒格我说长期看,我预计可口可乐会继续赢过百事。

CHARLIE MUNGERI said that long-term I expected Coke to continue to gain versus Pepsi.

沃伦·巴菲特哦,好吧。正是这类真知灼见,让我们年复一年地留用他。(笑声)有一次他特别自信,对我说过同样的话,关于 RC 可乐。(笑声)现在,你回答的可能是第三区的提问,那我们转到第四区。你那里有什么?有花生脆糖吗?

WARREN BUFFETTOh. Well. It's those kind of insights as to why we keep him on the job year after year. (Laughter) In a moment of particular confidence, he one time told me the same thing about RC. (Laughter) Now, that was probably zone 3 you were answering, so we'll go to 4. What have you got there? You got peanut brittle?

查理·芒格嗯哼。(笑声)

CHARLIE MUNGERUm-huh. (Laughter)

忽视可口可乐的资产出售收益

Ignoring asset gains at Coca-Cola

沃伦·巴菲特第四区,请。

WARREN BUFFETTZone 4, please.

现场股东Nat Chase,来自德克萨斯州休斯顿。第一个问题关于收益质量,以及您如何评价目前美国的收益质量。第二个是,像出售装瓶资产或冲回并购准备金这类资产出售收益,应该给什么倍数?谢谢。

AUDIENCE MEMBERNat Chase (PH), Houston, Texas. My first question's on the quality of earnings and your evaluation of quality of earnings in the U.S. right now. And the second is, what multiples should be put on asset gains such as sale of bottling assets or reversal of merger reserves? Thanks.

沃伦·巴菲特好,先说第二个问题,拿可口可乐举例,装瓶交易是长期战略的一部分,在我看来这个战略到目前为止相当成功,而且未来还会有更多成功。但在调整和整合装瓶系统、向相对不发达市场扩张的过程中,过去有,将来也还会有很多装瓶交易。有些产生巨额收益,有些收益不大。我在评估可口可乐时会忽略这些。可口可乐的两个重要因素是:单箱销量和流通股数。如果流通股数下降,单箱销量增长强劲,那么长期看,你会在可口可乐上赚钱。有些交易是别人购买了各种饮料的权利,可口可乐也在全球购买了一些。当看到人们为一百万个或一亿个单箱的生意支付多少钱,然后想到可口可乐可能每年要增加十五亿个单箱时,那就是实实在在的价值增长。这是巨大的价值增长。这才是可口可乐公司最重要的东西。如果你认为可口可乐公司未来十五或二十年能卖出当前销量好几倍的量,并且你觉得流通股数会少很多,那你就差不多把该想的事想完了。但资产出售收益我不会关注,直接把它从画面里剔除。

WARREN BUFFETTYeah, well, taking the second question, for example, with Coca-Cola, the bottling transactions are incidental to a long-term strategy which, in my view, has been enormously successful to date, and which has more successes ahead of it. But in the process of rearranging and consolidating the bottling system, and expanding to relatively undeveloped markets, there have been, and there will be, a lot of bottling transactions. And some produce large gains. Some produce small gains. I ignore those in my evaluation of Coke. The two important elements in Coke are unit case sales and shares outstanding. And if the shares outstanding go down and the unit case sales advance at a good clip, you are going to make money over time in Coca-Cola. There have been transactions where people have purchased rights to various drinks. Coca-Cola's purchased some of those around the world. And when you see what is paid for a million or 100 million unit cases of a business, and then you think to yourself that maybe Coke will add a billion and a half cases a year, that's a real gain in value. It's a dramatic gain in value. And that is what counts, in terms of the Coca-Cola Company. If you think the Coca-Cola Company's going to sell some multiples of its present volume 15 or 20 years from now, and you think there'll be a lot fewer shares outstanding, you've gone about as far as you need to go. But I would pay no attention to asset gains. I would just take those out of the picture.

股票期权与虚增的收益

Stock options and inflated earnings

沃伦·巴菲特至于收益质量,查理和我感觉,在好些方面都有所下降,而其中一个重要方面就是股票期权。收益质量变差,并非政策本身变了,只是它的影响越来越大。我们——有些公司,我们在评估是否买入时,按照我们自己的计算,每股收益可能比报告数字每年低 10% 左右。这不一定是世界末日,但确实造成了显著的估值差异,而这种差异在标准会计准则下是反映不出来的。所以,我们认为,一家每年大量授予股票期权的公司,其报告的收益质量远不如没有这种情况的公司。很多公司都属于这一类别。可口可乐的收益很好算。只要算清楚他们每箱的经营利润,你就会发现这些年来每箱收益在往上走。箱数越来越多,股票数量越来越少。复杂程度也就这样了。查理?

WARREN BUFFETTNow, as to quality of earnings, Charlie and I feel that, in several respects, but in one important respect, that the quality of earnings has gone down. Not because the policy has changed, but because it's just become more significant. And that's in the case of stock options. We have — there are certain companies that we've evaluated for possible purchase where, in our calculation of earnings, the earnings are maybe 10 percent less per year per share than reported. And that isn't necessarily the end of the world, but it is a difference in valuation that is significant and is not reported under standard accounting. So we think the quality of earnings as reported by a company with significant stock option grants every year, we think is dramatically poorer than for one where that doesn't exist. And there are a lot of companies that fall in that category. Coca-Cola's earnings are very easy to figure out. Just figure out what they're, you know, what they're earning per case from operations, and you'll see over the years the earnings per case go up. And the cases go up and the shares go down. And it doesn't get much more complicated than that. Charlie?

查理·芒格你说得精彩极了。(笑声)我只希望我们能有更多这样的公司。

CHARLIE MUNGERYou've said it wonderfully. (Laughter) I just wish we had more like that.

沃伦·巴菲特嗯,GEICO 也一样,关键就是——在保保单数和每份保单的承保经验。正如年报里提到的,我们就是按这个给员工发钱的。从底层到最高层,都是根据这两个变量的表现来付钱。在 GEICO 我们不谈每股收益,也不谈投资收益。我们不走偏,因为决定 GEICO 长期成什么样的生意的,就是这两件事。GEICO 的保单数就是可口可乐的单箱数。

WARREN BUFFETTYeah. GEICO, the key — I mean the same way. It's policies in force and underwriting experience per policy. And that is exactly the way, as noted in the annual report, we pay people there. We pay them, from the bottom to the very top, based on what happens with those two variables. And we don't talk about earnings per share at GEICO, and we don't talk about investment income. We don't get off the track, because there are two things that are going to determine what kind of business that GEICO is over a long period of time. And policies at GEICO are unit cases at Coca-Cola.

本杰明·格雷厄姆与巴菲特会如何教授投资

Benjamin Graham and how Buffett would teach investing

沃伦·巴菲特第五区。

WARREN BUFFETTZone 5.

现场股东您好,巴菲特先生和芒格先生。我叫 James Claus,来自纽约市。我想问个问题。您和芒格先生都反复说过,你们认为大学里商业估值这门课教得不对。作为哥伦比亚商学院的一名博士生,这让我很困扰,可以理解,因为过几年我就会加入教商业估值的行列。我的问题不是问你们会把哪些资源,比如格雷厄姆、费雪或芒格先生的讲话,推荐给教商业估值的人,而是你们对商业估值的教学方法有什么建议吗?

AUDIENCE MEMBERHello, Mr. Buffett and Mr. Munger. My name's James Claus (PH) from New York City. And I just wanted to ask you a question. Both you and Mr. Munger have repeatedly said that you don't believe that business valuation is being taught correctly at our universities, and as a Ph.D. student at Columbia Business School, that troubles me, understandably, because in a couple of years I'll be joining the ranks of those teaching business valuation. My question isn't what sources, such as Graham or Fisher or Mr. Munger's talks, you would point people that are teaching business valuation to, but do you have any counsel about the techniques of teaching business valuation?

沃伦·巴菲特嗯,我运气好。我有一位极好的老师——本·格雷厄姆。我们上过他的课,台下观众里至少有一位当年跟我一起听过课。本把课程搞得特别有意思,因为我们做的就是走进教室,给公司估值。他还会跟我们玩各种小游戏。有时候,他让我们拿一大堆数据去评估 A 公司和 B 公司,结果我们发现 A 和 B 其实是同一家公司在不同历史时期的不同面貌。他还玩了许多类似的小把戏,让我们思考哪些是关键变量,以及我们可能会在哪些地方跑偏。我记得大概是 1968 年,本在圣地亚哥跟查理、我还有另外九个人碰面,他给我们每人发了一份小测试,全是判断题。我们都觉得自己挺聪明——结果全没及格。可这就是他教我们的方式:一个聪明人,玩他自己的游戏,专心致志地来糊弄你,那就能糊弄得相当不错。但要是让我来教投资课,我就会带着学生一个接一个地做估值研究,试图找出特定生意里的关键变量,首先评估这些变量的可预测性,因为这是第一步。如果某样东西非常不可预测,那就放弃。你知道的,你不需要对每一家公司都判断正确。你一生只需要做出少数几个好决策。可当你找到——重要的是,你得知道自己什么时候找到了一个你确实了解关键变量——哪些是重要的——而且你认为自己已经把握住了。在我们干得好的地方——我和查理做了大约十几个相对于净资产来说非常大的决策,但还没有做到它们应该有的那么大。我们当时就知道这些决策是对的。我的意思是,它们并没有那么复杂。我们知道我们聚焦在正确的变量上,而且这些变量是主导性的。我们还知道,即便我们无法精确到小数点后五位,但大体上我们对它们的判断是对的。这就是我们在找的东西。那个好打的慢球。这也是我会教——试图教会学生去做的事。我不会试图教他们以为自己能完成不可能的事。查理?

WARREN BUFFETTWell, I was lucky. I had a sensational teacher in Ben Graham, and we had a course there, there's at least one fellow out in the audience here that attended with me. And Ben made it terribly interesting, because what we did was we walked into that class and we valued companies. And he had various little games he would play with us. Sometimes he would have us evaluate company A and company B with a whole bunch of figures, and then we would find out that A and B were the same company at different points in its history, for example. And then there were a lot of little games he played to get us to think about what were the key variables and how could we go off the track. I remember one time Ben met with Charlie and me and about nine or so other people down in San Diego in 1968 or so, when he gave all of us a little true/false test, and we all thought we were pretty smart — we all flunked. But that was his way of teaching us that a smart man playing his own game and working at fooling you could do a pretty good job at it. But I would, you know, if I were teaching a course on investments, there would be simply one valuation study after another with the students, trying to identify the key variables in that particular business, and evaluating how predictable they were first, because that is the first step. If something is not very predictable, forget it. You know, you don't have to be right about every company. You have to make a few good decisions in your lifetime. But then when you find — the important thing is to know when you find one where you really do know the key variables — which ones are important — and you do think you've got a fix on them. Where we've been — where we've done well, Charlie and I made a dozen or so very big decisions relative to net worth, but not as big as they should have been. And we've known we were right on those going in. I mean they just weren't that complicated. And we knew we were focusing on the right variables and they were dominant. And we knew that even though we couldn't take it out to five decimal places or anything like that, we knew that in a general way we were right about them. And that's what we look for. The fat pitch. And that's what I would be teaching — trying to teach students to do. And I would not try to teach them to think they could do the impossible. Charlie?

查理·芒格对。如果你打算教公司估值,而你希望教的,是像人们教房地产评估那样。也就是说,你可以拿任何一家公司,你的学生学过你的课程之后,就能给你一份这家公司的评估报告,这份报告会指出它相对于市场价格的未来前景,我觉得你这是在试图做不可能的事。

CHARLIE MUNGERYes. If you're planning to teach business valuation, and what you hope to do is teach the way people teach real estate appraising. So you can take any company, and your students, after studying your course, will be able to give you an appraisal of that company, which will indicate, really, its future prospects compared to its market price, I think you're attempting the impossible.

沃伦·巴菲特没错,期末考试我大概率会拿一家互联网公司出题,考题就是:“这家公司值多少钱?”谁给我答案,我就让他不及格。(笑声)

WARREN BUFFETTYeah, probably on the final exam I would take an internet company, and I would say the final exam, the question is, "How much is this worth?" And anybody that gave me an answer I would flunk. (Laughter)

查理·芒格没错。没错。

CHARLIE MUNGERRight. Right.

沃伦·巴菲特考卷批起来也轻松了。(笑声)

WARREN BUFFETTMake grading papers easy, too. (Laughter)

芒格:西科金融是个“历史意外”

Munger: Wesco is a "historical accident"

沃伦·巴菲特好的,6 区。

WARREN BUFFETTOK, zone 6.

现场股东早上好。我是来自加利福尼亚州卡尔斯巴德的劳伦斯·巴尔特。有个问题想请教两位。我记得大概去年《纽约时报》上有篇文章,把西科金融说成伯克希尔的 C 类股票式公司,我想听听两位怎么看。第二个问题是,如果我开一张支票,买下伯克希尔旗下所有的运营公司,这张支票需要写多大金额?

AUDIENCE MEMBERGood morning. Laurence Balter (PH), Carlsbad, California. Question for the two of you. There was an article, I think about last year in The New York Times, that regarded Wesco as a Berkshire Class C share-type company, and I'd like to know your comments on that. And the second question is, if I were to write you a check for the operating businesses that Berkshire owns, how much would it have to be?

沃伦·巴菲特金额很大。(笑声)查理是西科金融这边的常驻专家,我来让他回答这一块。他聊起这个话题会很有话说。

WARREN BUFFETTBig. (Laughter) Charlie is the resident expert on Wesco, so I'm going to let him address that side. He gets very eloquent on this.

查理·芒格对。我们一直都说,按每股账面价值算,西科金融比伯克希尔差得远,市场其实也在印证这一点。它不是伯克希尔的翻版。它是个历史意外。(观众低声议论)

CHARLIE MUNGERYeah. We always say that, per unit of book value, Wesco is worth way less than Berkshire, and indeed the market is saying the same thing. It is not a clone of Berkshire. It's a historical accident. (Audience mumbling)

沃伦·巴菲特我们当然希望西科金融做得好。我们持有它 80% 的股份,而且我们对那边的合伙人有很深的感情,尤其是彼得斯家族。大概二十多年前,实际上就是他们邀请我们进来的,通过让我们买下控股权,信任我们来管理他们很大一部分资金。所以我们对西科金融怀有很深的受托责任感。它和伯克希尔一比确实吃亏,原因之一在于,任何想做免税合并的人都会想来找伯克希尔。你也知道,情况就是这样,没办法。而我们主要是在寻找大主意,大主意会落在伯克希尔头上。我们当然也乐意找到适合西科金融的主意。几年前我们就碰到了一个非常好的点子,多亏罗伊·丁斯代尔帮我指对了方向。我们将堪萨斯银行担保公司并入了西科金融,这家公司是一块瑰宝,由唐·托尔管理,他干得极为出色。但不巧的是,这只是个例外。因为,要是遇到像飞安国际这样的机会,它是不可能装进西科金融的。所以我们会为西科金融尽最大努力,但从事情的本质来说,绝大多数很有道理的机会都会流向伯克希尔。查理,你还有什么要补充吗?

WARREN BUFFETTWe want it to do well, obviously, for Wesco. We own 80 percent of it and we've got strong feelings about the people who are partners there, particular the Peters family, who, in effect, invited us in 20-odd years ago and trusted us to manage a big part of their money, in effect, by letting us buy control. So we've got strong fiduciary feelings about it. It suffers in comparison with Berkshire because for one thing, anybody that wants a tax-free merger is going to want to come to Berkshire. You know, that's just the way it is, unfortunately. And we are looking for big ideas, primarily, and the big ideas are going to fit into Berkshire. We would love to get ideas that fit into Wesco, and we had a very good one a couple years ago, thanks to Roy Dinsdale pointing me in the right direction. And we added Kansas Bankers Surety to Wesco, and it's a gem. And it's run by Don Towle, who's done a terrific job. But that's the exception, unfortunately. Because if a FlightSafety comes along, it's not going to fit Wesco. So we will do our best for Wesco, but the nature of things is that most of the opportunities that make a lot of sense are going to come to Berkshire. Charlie, do you have anything?

查理·芒格没什么了。

CHARLIE MUNGERNothing more.

该买伯克希尔,还是买伯克希尔买的股票?

Buy Berkshire or the stocks it buys?

沃伦·巴菲特好的,7 区。

WARREN BUFFETTOK. Zone 7.

现场股东我叫鲍勃·斯旺森,来自凤凰城。我想知道,与直接投资伯克希尔持有的那些股票相比,投资伯克希尔·哈撒韦有什么好处?

AUDIENCE MEMBERMy name is Bob Swanson (PH) from Phoenix. And I'm wondering, what are the advantages of investing in Berkshire Hathaway as opposed to investing in the stocks that Berkshire owns?

沃伦·巴菲特这个嘛,很多人只做一样,也有人两样都做。不过这一点你必须自己拿定主意。我们不会费尽心思,在日常过程中把伯克希尔做的每一件事都向你一五一十地讲清楚,情况可能会有变化,伯克希尔内部也可能发生一些我认为你在其他地方很难复制的事情。但另一方面,你要知道,如果你多年前把所有的钱都买进可口可乐,你的收益可能比买伯克希尔还要好。因此,对于别人怎么处理自己的钱,我们确实不会给出任何建议。我们并不想通过伯克希尔的投资组合动作,实质上充当投资顾问。查理?

WARREN BUFFETTWell, a lot of people do one or the other and some people do both. But you have to really make up your own mind on that. We're not going to go to great lengths to tell you about everything that Berkshire is doing as we go along, and there could be some changes, and there will be things that can happen in Berkshire that I think you would have trouble duplicating elsewhere. But on the other hand, you know, if you'd put all your money in Coca-Cola some years back, you might have done better than if you'd put it in Berkshire. So we really make no recommendations as to what people do with their money. We do not seek to become investment advisors through, in effect, our portfolio actions at Berkshire. Charlie?

查理·芒格说来不可思议,我们特别讨厌别人跟在我们屁股后面——跟着我们买入我们买入的东西。(笑声)

CHARLIE MUNGERAmazingly, we hate it when people following us — follow us around buying what we buy. (Laughter)

沃伦·巴菲特不是针对你。

WARREN BUFFETTNothing personal.

查理·芒格不会。(笑声)

CHARLIE MUNGERNo. (Laughter)

股东获取评估伯克希尔所需的信息

Shareholders get info they need to value Berkshire

查理·芒格顺便说一句,上一位提问者之前的那位问,伯克希尔所有运营子公司在拍卖条件下的市场价值是多少,答案是:你得自己去算出来。(笑声)

CHARLIE MUNGERBy the way, the questioner before this last one asked what is the market value under the hammer of all Berkshire's operating subsidiaries, and the answer is you have to figure that out yourself. (Laughter)

沃伦·巴菲特“好人”先生。(笑声)区——但我们给你提供了信息,顺便说一句,在这些信息上,你的判断应该和我们的一样好。估值《布法罗新闻》、喜诗糖果、飞安国际或冰雪皇后并没有什么神秘之处。所以在这方面,你实际上拥有和我们一样的信息。我的意思是,如果存在任何关于伯克希尔重要子公司但我们没有提供给你们的实质性信息,我们很乐意提供,因为我们认为你们有权获得这些信息。这能让你们对各个部分进行估值。由于伯克希尔现在的总体规模——按市值和我们持有的某些头寸来看——较小的子公司实际上不会有那么大的影响。我们同样喜欢它们。我喜欢我们拥有的所有生意,也喜欢经营这些生意的人。所以,我们并没有——我们不会在公司内部的态度上加以区分,但就实际对伯克希尔估值的影响而言,有好几家公司其实并不会对判断伯克希尔值 X 还是 X 减一千或加一千产生多大差别,因为现在在估值上,一千意味着超过 10 亿美元。10 亿美元仍然是一大笔钱。

WARREN BUFFETTMr. Nice Guy. (Laughter) Zone — But we give you the information, incidentally, where your judgment on it should be about as good as ours. There's nothing mysterious about valuing The Buffalo News, or See's Candy, or FlightSafety, or Dairy Queen. So you really have the same information we have in that. I mean if there's material information that we aren't giving you about any important Berkshire subsidiary, we'd like to give it to you, because we think you are entitled to have the information. It enables you to value the various pieces. Because of the aggregate size of Berkshire now, in terms of market capitalization and some of the positions we own, the smaller subsidiaries really cannot have that much effect. We love them just as much. I enjoy all of the businesses we're in and I enjoy the people that run them. So, we don't make a — there's not — we don't differentiate in our attitude within the company, but in terms of the actual impact on the valuation of Berkshire, there are a number that really just don't make that much difference in terms of figuring out whether Berkshire's worth X or X minus a thousand or plus a thousand, because a thousand now is over a billion dollars, in terms of valuation. A billion is still a lot of money.

推动牛市的三个因素

Three factors driving the bull market

沃伦·巴菲特请 8 区。

WARREN BUFFETTArea 8, please.

现场股东你好,巴菲特先生,芒格先生。我叫罗伯特·麦考密克,来自内布拉斯加州霍尔德雷奇。我想问,过去几年股市的上涨,你们认为在多大程度上可以归因于婴儿潮一代为退休而进行的投资?

AUDIENCE MEMBERHello, Mr. Buffett, Mr. Munger. My name is Robert McCormick, I'm from Holdrege, Nebraska. And I would like to know how much you attribute the gains enjoyed by the stock market these past years to the baby boomer generation investing for their retirement?

沃伦·巴菲特嗯,我个人认为,这跟那个关系不大。我认为两个主要因素是——好吧,有三个主要因素。一是净资产收益率的提高,这是推动股价上涨的根本因素。二是利率下降,这推高了股价。最后,股价上涨本身会吸引买家。这不会永远持续下去,但如果你有这些根本因素在推动,它在一定程度上会创造自己的动能。所以我会说,三个因素中有两个是根本性的,第三个是市场类型的因素——牛市确实会自我强化——我认为你们已经看到了一些这方面的证据。但我不认为任何特定的——你知道,401(k) 因素或者别的什么——能单独起作用。但我确实认为,资金正涌入共同基金,比如,因为人们在那些基金上获得了非常有利的体验。这确实带来了投资者。人们想上车。查理?顺便说一句,我认为其中很多人抱有非常不切实际的期望。

WARREN BUFFETTYeah, I would say that, personally, I would not think that has much to do with it. I think the two big factors are in — well, there's three big factors. One is the improved return on equity, which was a fundamental factor that pushed stock prices up. Two is a decline in interest rates that pushed stock prices up. And then finally, stock prices advancing, themselves, brings in buying. It doesn't go on forever, but it creates its own momentum, to some extent, if you have these underlying factors that started to push it along. So I would say two of the three factors are fundamental and the third is a market-type factor that bull markets do feed on themselves, and I think that you've seen some evidence of that. But I don't think that any specific — you know, the 401(k) factor or whatever it may be, was it by itself. But I do think money is pouring into mutual funds, for example, because people have had a very favorable experience with those funds. And that does bring investors along. People want to be on the train. Charlie? And I think, incidentally, many of them have very unrealistic expectations.

查理·芒格对。过去——差不多 18 年吧——在普通股上的总体投资体验,我认为以历史上的任何标准来看都高得惊人,是不是这样,沃伦?

CHARLIE MUNGERYeah. The general investment experience in the last, what, 18 years in common stocks has been awesomely high, I think by any past standards now, isn't that right, Warren?

沃伦·巴菲特是的。嗯,从 1982 年以来,道琼斯指数大约涨了十倍,标普 500 指数可能也差不多。期间汇集了巨额资金,参与者还越来越多。每天都有人进场,不是因为他们觉得踏空了,就是因为他们之前的体验太好,所以投入比以往更多。但过去的经验,并不意味着你就能对未来投资抱有同等期待。你能在投资上做得好,是因为你以合适的价格买入了资产,并且从那以后企业的表现也一直不错。

WARREN BUFFETTRight. Well you've had — since 1982 you've had roughly tenfold in the Dow, and probably similar in the S&P. With a huge amount of money and with more participants all the time. And there are people coming into the market every day because they feel that they've missed the boat or they're coming in heavier than they came in before, simply because they've had a pleasant experience. Past experience doesn't — does not mean much, in terms of what you should expect from your investments. You will do well in your investments because you own or bought things at the right price and the businesses behaved well from that point forward.

查理·芒格嗯,不会再有 18 年每年 17% 或 18% 的回报率了。这点我想我们几乎可以拍胸脯保证。

CHARLIE MUNGERWell, you won't have 18 more years of 17 percent or 18 percent per annum. That I think we can virtually guarantee.

巴菲特与芒格在“摸鱼”上不相上下

Buffett and Munger about equal at "goofing off"

沃伦·巴菲特9 区。

WARREN BUFFETTArea 9.

现场股东你好。我是来自佛罗里达州棕榈滩的塔比·斯泰曼。我知道你非常喜欢打桥牌。我知道你们在用我已故丈夫发明的叫牌法。告诉我,你能有多少时间投入到这项美妙的游戏上?除了上网打,你一周能打几次?

AUDIENCE MEMBERHello. I'm Tubby Stayman from Palm Beach, Florida. I know you enjoy bridge very much. I know you play my late husband's convention. Tell me, how often are you able to devote to this wonderful game? How many times a week do you play other than the internet?

沃伦·巴菲特我没全听清,查理?你呢?

WARREN BUFFETTI didn't get all of that, Charlie? Did you?

查理·芒格你在问打多少桥牌?

CHARLIE MUNGERHow much bridge are you playing?

沃伦·巴菲特唔噢。

WARREN BUFFETTUh-oh.

现场股东是的。(笑声)

AUDIENCE MEMBERYes. (Laughter)

沃伦·巴菲特嗯,就这个星期——我们真该把这事写进年报里,因为它可能确实算一个重大因素。(笑声)我大概——每周至少十个小时。也许还多一点。不过打了这么久也没半点长进,挺丧气的,但确实很好玩。而且这些时间必然是从阅读时间里挤出来的。到目前为止,我觉得它还没伤到伯克希尔,但那可能是因为我们眼下整体处于淡季。要是市场跌得厉害,我保证会缩减打桥牌的时间。(笑声)查理?

WARREN BUFFETTWell, this week — we should put this in the annual report, because it may be a material factor. (Laughter) I'm probably — at least ten hours a week. Maybe a little more. I don't get any better by doing it, either, so it's rather discouraging, but it is a lot of fun. And it has to have come out of reading time. I don't think it's hurt Berkshire yet, but that may be because we're in a slow period generally. If the market goes down a lot, I promise to cut back on my bridge. (Laughter) Charlie?

查理·芒格嗯,我大概每周打三四个小时。但我不在网上打。

CHARLIE MUNGERYeah. Well, I probably play three or four hours a week. But I don't play on the internet.

沃伦·巴菲特不过他高尔夫打得很多。老实交代吧,查理。

WARREN BUFFETTHe plays a lot of golf, though. Confess Charlie.

查理·芒格哦,是的。(笑)

CHARLIE MUNGEROh yes. (LAUGH)

沃伦·巴菲特对,我们俩虚度光阴的时间差不多。我是说,要是你——(笑声)——真想知道的话。

WARREN BUFFETTYeah, we both spend about the same amount of time goofing off. I mean if you —(laughter) — want to know.

为迪士尼收购大都会的会计处理辩护

Defending Walt Disney-Capital Cities accounting

沃伦·巴菲特好的。10 区。

WARREN BUFFETTOK. Area 10.

现场股东是的,我叫卡里·布莱克(音),同样来自佛罗里达州西棕榈滩。如果艾斯纳先生今天在场,我无意冒犯。最近有人批评迪士尼公司,主要发声的是纽约一所州立大学的会计学教授,他针对的是迪士尼收购大都会的交易以及他们处理这笔收购的会计方式。基本上,这位教授的意思是,迪士尼以某种方式搞了一个小金库,把费用通过并购塞进这个小金库里消化,而不是计入当期利润。如果你知道这种批评,我想听听你的看法?如果你不知道,那你了解迪士尼处理收购大都会交易的具体会计方法吗?

AUDIENCE MEMBERYes, my name is Cary Blecker (PH), also from West Palm Beach, Florida. With all due respect to Mr. Eisner if he's in the audience, there's been some criticism levied recently at the Disney Company, mainly from an accounting professor at one of the state universities in New York, in reference to Disney's purchase of Capital Cities and the way they accounted for that purchase. Basically, what this professor is saying is that Disney somehow created a slush fund and is charging the expenses to the merger to this slush fund rather than earnings. If you're familiar with this criticism, I'm wondering what you think of it? And if you're not, are you familiar with the way Disney accounted for the purchase of Capital Cities?

沃伦·巴菲特嗯,我了解。

WARREN BUFFETTYeah, I am familiar.

现场股东谢谢。

AUDIENCE MEMBERThank you.

沃伦·巴菲特实际上,写那篇文章的阿贝·布莱洛夫,总的来说是我敬佩的一个人。阿贝大概在三四个星期前给我写过一封信,请我去他任教的一所大学做讲座。我回信说我去不了,因为离我届时会待的地方太远。我还跟他说了——他问起了迪士尼这件事。我告诉他,在这件事情上我不同意他的看法——我敬赏阿贝致力于让会计反映经济现实的做法,但我跟他在某些点上看法不完全一致,当然在其他一些观点上我们意见一致。我认为——我并不认为迪士尼是一个很难评估的企业。我的意思是,当年大都会收购美国广播公司时就做过并购会计调整,这些调整在某种程度上会逐步消化掉。就好比,如果你手头有一些电视节目卡住了,你可能得把它们的账面价值从之前的成本水平减记下来。也许当年的管理层在那个时候也本该这么做。但我并不认为——我觉得迪士尼呈现出的是什么样,拿到手的就是什么样。查理?

WARREN BUFFETTAnd actually, Abe Briloff, who wrote that, is a fellow who, in general, I admire. Abe wrote me a letter not more than about three or four weeks ago and asked me to talk at a university where he teaches. And I wrote him back and I told him I wouldn't be able to do it because it's not in proximity to where I'll be. And I told him — and he asked me about the Disney thing. And I told him I disagreed with him on — I admire what Abe does in the attempt to have accounting reflect economic reality, but he and I don't see it exactly the same on some points, although we would agree on other points. I think — I don't think Disney is a very complicated enterprise to evaluate. I mean there are — when Cap Cities bought ABC, there were purchase accounting adjustments, and they tend to wash through, to some extent. I mean if you have programs that you're stuck on, you may write those down from what the previous carrying cost was. Maybe the previous management should have written them down, too, at that point. But I don't think that — I think with Disney, what you see now is what you get. Charlie?

查理·芒格嗯。我对迪士尼的会计处理没什么重大异议。我认为——

CHARLIE MUNGERYeah. I've got no great quarrel with the accounting at Disney. I think —

沃伦·巴菲特阿贝·布莱洛夫是个相当好的人。

WARREN BUFFETTAbe Briloff is a wonderful guy.

查理·芒格没错。他很有幽默感,而且他一般时候都在跟正确的恶魔作战,但我不认为可以批评迪士尼的会计。

CHARLIE MUNGERYeah. He's got a good sense of humor and he generally fights the right demons, but I don't think you can criticize Disney's accounting.

沃伦·巴菲特我们当然不同意 Abe 的看法,而且——如我所说,我同意查理,他是个好人。但在无形资产摊销这个问题上,我们和他的看法完全不同。我们会说,如果迪士尼每年对无形资产进行摊销,不管金额具体是多少,大概一年 4 亿美元吧,而这就计入了费用,虽然它不能在税前扣除,但我们还是会把它视为利润的一部分。所以,在做调整时,可能会有一些加加减减的项目,但我想说,等把无形资产摊销加回去之后,我们很可能认为,迪士尼未来几年的经济利润,完全有可能比报告利润还要高一些。

WARREN BUFFETTWe certainly disagree with Abe, who, like I say, I agree with Charlie, he is a good guy. But he — we disagree with him on amortization of intangibles entirely. So we would say that if Disney is charging, whatever it may be, probably 400 million a year for amortization of intangibles, which is not tax deductible, we would include that as a component of earnings. So there might be some plusses and minuses that you'd make in adjustments, but I would say, by the time you add back amortization of intangibles that we would probably think the economic earnings of Disney might well be more than the reported earnings in the next few years.

巴菲特希望改变会计规则

Buffett wants accounting change

沃伦·巴菲特我认为,无形资产摊销这个问题——目前财务会计准则委员会(FASB)也正在审视——我认为应该改一改。我的意思是,我认为它完全扭曲了经济现实,而且我认为,它影响了人们在购买法和权益合并法之间做出选择,他们会翻出各种花样,想方设法去争取采用权益合并法进行会计处理。要知道,一项交易的经济实质完全相同,仅仅因为它是用购买法还是合并法来完成,就导致报出的数字出现这种差异,这不应该。但我见过一些管理层——其中有些我还挺熟——会特意安排交易,以便采用合并法,因为他们认为——但如果他们是私人企业,他们就会用购买法来做。我觉得这很荒唐。而且我认为,如果会计规则正在推动人们做出荒唐事,那会计也到了该反省自身的时候了。我想说——(掌声)——综合来看,在我们看来,迪士尼的经济利润要比其报告利润高一些。

WARREN BUFFETTI think that the intangible amortization question — which the FASB is looking at now — I think it should be changed. I mean I think it absolutely distorts economic reality, and I think that it influences whether people go to purchase, or accounting, or pooling, and they do all kinds of acrobatics to try and get pooling accounting. And, you know, it shouldn't make that kind of difference in reported numbers, based on whether a transaction, which has exactly the same economics, is done through a purchase or pooling. But I have seen managements, some I know quite well, arrange to do things on a pooling basis that they think — where if they were private they would do it on a purchase basis. And I think that's nuts. And I think if accounting is pushing people to doing things that are nuts, that it's time for accounting to look at itself. I would say that — (applause) — net, the economic earnings of Disney, in our view, are somewhat higher than reported earnings.

我对科技股的了解,永远不足以让我去买它们

I'll never know enough to buy tech stocks

沃伦·巴菲特请第十一区。

WARREN BUFFETTZone 11, please.

现场股东早上好,芒格先生,巴菲特先生。我叫普拉卡什·普拉姆,来自明尼阿波利斯。科技板块里似乎有不少极具价值的机会,除了不符合“简单性”这一条,它们基本满足了你们大部分的投资标准和理念。比如 IBM、微软、惠普、英特尔。你们未来会考虑投资这个行业的公司吗?

AUDIENCE MEMBERGood morning, Mr. Munger and Mr. Buffett. My name is Prakash Puram (PH) from Minneapolis. There seem to be great values in the technology sector that meet most of your criteria and philosophy in investing, with the exception of the simplicity criterion. Names like IBM, Microsoft, HP, Intel. Would you ever consider investing in companies in this sector in the future?

沃伦·巴菲特这个问题的答案是不会,而且这恐怕相当遗憾,因为我一直很敬佩安迪·格鲁夫和比尔·盖茨,说实话,我真希望当年能把那份敬佩转化为资金上的支持。但事实是,我不知道微软或英特尔——我不知道它们所处的那个世界十年后会是什么样。我不想参与一场我觉得对手比我更有优势的游戏。我可以在接下来一整年把所有时间都用来思考科技,但在审视这些生意时,我在全国范围内连第 100 名、第 1000 名、甚至第 10000 名聪明的人都排不上。那就像一根 7 到 8 英尺高的横杆,我跨不过去。有人能跨过去,但我跨不过去。而且无论我怎么训练,我都跨不过去。所以,别人会因此赚很多钱,这并不会让我心烦。我的意思是,别人也可能通过可可豆赚很多钱,但我对可可豆也一窍不通。有太多领域是我一无所知的。所以,随他们去吧。如果查理和我——如果我们俩花一年时间研究,就能变得足够懂行,让我们的判断比别人更高明,那对我们的批评就会很有道理,但这不可能发生。那样做只是浪费时间。我们更应该去挥棒击打那些容易打的球。查理?

WARREN BUFFETTWell, the answer is no, and it's probably pretty unfortunate, because I've been an admirer of Andy Grove and Bill Gates and, you know, I wish I had translated that admiration into backing it up with money. But the truth is, I don't know where Microsoft or Intel — I don't know what that world will look like in 10 years. And I don't want to play in a game where I think the other guys have got an advantage over me, and — I could spend all my time thinking about technology for the next year and I wouldn't be the hundredth or the thousandth or the 10,000th smartest guy in the country in looking at those businesses. So that is a seven or eight foot bar that I can't clear. There are people that can clear it, but I can't clear it. And no matter how I train, I can't clear it. So, the fact that there will be a lot of money made by somebody doesn't bother me, really. And I mean there may be a lot of money made by somebody in cocoa beans, but I don't know anything about them. And there are a whole lot of areas I don't know anything about. So, you know, more power to them. And I think it would be a very valid criticism if Charlie and I — if it were possible that Charlie and I, by spending a year working on it, could become well enough informed so that our judgment would be better than other people's, but that wouldn't happen. And it would be a waste of time. It's much better for us to swing at the easy pitches. Charlie?

查理·芒格不管你觉得自己在科技方面懂多少,我懂的都更少。(笑声)

CHARLIE MUNGERWhatever you think you know about technology, I think I know less. (Laughter)

沃伦·巴菲特顺便说一句,这很可能确实如此。查理稍微——他在现实世界的某些事情上,比我懂得多得多。

WARREN BUFFETTThat's probably about true, incidentally. Charlie has a little more of — he understands some things in the physical world a lot better than I do.

我们在股票回购上“错失了良机”

We've "missed the boat" on share buybacks

沃伦·巴菲特但不管怎样,我们转到第一区。

WARREN BUFFETTBut anyway. We'll go to zone 1.

现场股东早上好,我是来自安大略省万锦市的默里·卡斯。首先,虽然我的牙医不建议我这么做,但我还是要感谢你们昨晚提供的免费可口可乐和冰淇淋。(笑声)今天上午早些时候,巴菲特先生,你提到你喜欢像可口可乐这样优秀的企业回购自己的股票。同理,我持有一家优秀公司的股票,那就是伯克希尔。我应该希望你们也回购自己的股票吗?

AUDIENCE MEMBERGood morning. I'm Murray Cass from Markham, Ontario. First off, against my dentist's advice, I'd like to thank you for the free Coke and ice cream last night. (Laughter) Earlier this morning, Mr. Buffett, you mentioned that you liked when wonderful companies like Coke purchased their shares back. Similarly, I own shares in a wonderful company, that's Berkshire. Should I be hoping that you buy your own shares back?

沃伦·巴菲特嗯,这很有意思,我们当初应该——也许当初应该回购一些股票,但往往在那个时候,我们可以买到其他后来表现也非常出色的东西。我的意思是,当年我们买进可口可乐的时候,也许本来可以回购自己的股票。一定程度上,伯克希尔的股票交易量一直不算大。但我觉得,“我们在不同时期错失了回购股票的机会”这个批评,是站得住脚的。未来我们会视情况而定。如果回购看起来是对资金最妥善的运用,那我们就应该这么做。过去,相对于我们用钱做的其他事情,我可能对伯克希尔还不够乐观。不过,我们用于收购 GEICO 等公司的钱,最终也被证明用得相当不错。但我们从来不想加杠杆。那不是我们的游戏规则。所以我们从来不想借一大笔钱来回购股票。我们可能会建议别人这么做,但轮到我们自己——这不是我们的风格。我们把所有身家都放在了公司里,也几乎把所有亲朋好友的钱都放在了这里。所以我们从来没想过要把公司杠杆化,就好像它只是包含上百只股票的投资组合中的一只一样。但指出我们本该回购的时候却没有回购,这是个有道理的批评;同样,指出我们发行了一些本不该发行的股票,也是个有道理的批评。查理?

WARREN BUFFETTWell, it's interesting, we should have — perhaps we should have bought some shares back, but usually at the time we could have bought something else that also did very well for us. I mean maybe when we were buying Coke we could have been buying our own shares back. To some extent there hasn't been that much trading in it. But I think it's a valid criticism to say that we have missed the boat at various times in not repurchasing shares. We'll see what we do in the future on it. If it looks like the best thing to do with money, it's what we should be doing. And in the past, I've probably been not optimistic enough in respect to Berkshire compared to other things we were doing with money. Now, the money we spent buying the GEICOs and all of that has turned out to be a good use of money, too. But we've never wanted to leverage up. That's just not our game. So we've never wanted to borrow a lot of money to repurchase shares. We might advise other people to do it, but we would — it's not our style ourselves. We've got all our money in the company. We've got all of our friends' and our relatives' money virtually. So we have never felt that we wanted to leverage up this company like it was just one of a portfolio of a hundred stocks. But it's a valid criticism to say that we have not repurchased shares when we should have. And it's also a valid criticism to say that we've issued some shares we shouldn't have issued. Charlie?

查理·芒格哦,这两点评价我都同意。

CHARLIE MUNGEROh, I would agree with both comments.

“微笑列车”

"Smile train"

沃伦·巴菲特第二区。

WARREN BUFFETTArea two.

现场股东伯克希尔和哈撒韦的各位投资者,沃伦·巴菲特和查理·芒格。我来自中国。现在我在密歇根有一家公司。我想问一个基于事实的问题。我想在中国卖可口可乐、GEICO,还有一本小书,《奥马哈的巫师:沃伦·巴菲特的投资哲学》。我要走遍村庄、城市、小镇,让这事成真。干杯。

AUDIENCE MEMBERFellow investors of Berkshire and Hathaway, Warren Buffett and Charlie Munger. I am from originally China. Now I have a company in Michigan. I want to ask questions based on facts. I want to sell Coke, GEICO, and a little book called The Wizard of Omaha: The Investment Philosophy of Warren Buffett, in China. Through all the villages, the cities, little towns, I want to make that a reality. Cheers.

沃伦·巴菲特干杯。(掌声)

WARREN BUFFETTCheers. (Applause)

查理·芒格干杯。

CHARLIE MUNGERCheers.

沃伦·巴菲特三区。(笑声)

WARREN BUFFETTZone three. (Laughter)

现场股东我还没问问题。

AUDIENCE MEMBERI have not asked the question.

沃伦·巴菲特哦,只是先热热身。好的。(笑声)

WARREN BUFFETTOh, just warming up. OK. (Laughter)

现场股东我会问的。

AUDIENCE MEMBERI will.

沃伦·巴菲特他们总告诉我说,趁状态好赶紧下台,但我还是要说。(笑声)

WARREN BUFFETTThey always tell me to get off the stage while you're in good shape, but I'll say it. (Laughter)

现场股东我本来可以(听不清),但你已经错过机会了。(笑声)我是伯克希尔的股东,我花了净资产的 6% 来和伯克希尔绑定。

AUDIENCE MEMBERI could (inaudible), but you missed your chance. (Laughter) I'm a owner of Berkshire and I spent 6 percent of my net worth to be engaged to Berkshire.

沃伦·巴菲特明智的决定。(笑声)

WARREN BUFFETTWise decision. (Laughter)

现场股东我做得比——猜猜是谁?——比尔·盖茨还要好。我注意到比尔·盖茨和你一起坐慢船在中国旅行。我想回家,坐快车。你想打断我吗?

AUDIENCE MEMBERI did better than guess who? Bill Gates. I notice Bill Gates and you were traveling on a slow boat in China. I want to go home, on a fast train. You want to cut me off?

现场声音你有问题还是——?

VOICEDo you have a question or —?

现场股东如果你想打断,没问题。由投资者决定。(掌声)如果你想,我可以退出。

AUDIENCE MEMBERIf you want to cut off, fine. Up to the investors. (Applause) I'll quit if you want to do that.

现场声音你有问题吗?一个问题?

VOICEDo you have a question? A question?

现场股东我大老远来的。

AUDIENCE MEMBERI come long ways.

现场声音好的。问你的问题吧。

VOICEOK. Ask your question.

现场股东好吧。我知道我让你为难了。(笑声)

AUDIENCE MEMBEROK. I know I'm a problem for you. (Laughter)

现场声音不为难。直接问吧。

VOICENot a problem. Just ask the question.

现场股东但我来这儿是有原因的。因为我赚了点钱,我要坐一趟火车。一趟微笑列车。昨天还是前天,在棒球赛上,我问沃伦·巴菲特先生:“你听说过微笑列车吗?”他说:“没有。”所以我今天回来做个回应。这就是一趟微笑列车。

AUDIENCE MEMBERBut I'm here for a reason. Because I made some money, I'm go on a train. A smile train. Yesterday, or the day before, at the baseball I asked Mr. Warren Buffett, "Have you heard of the smile train?" He said, "No." I'm back here to respond. This is a smile train.

沃伦·巴菲特好的,我们感谢你。不过我想你的问题已经说完了。

WARREN BUFFETTOK, we thank you. But I think that's your question.

巴菲特为什么买白银

Why Buffett bought silver

沃伦·巴菲特我们最好去四区了,我想。(掌声)

WARREN BUFFETTWe'd better go to zone 4, I think. (Applause)

现场股东早上好,或者说,其实是下午好。我叫马特·施瓦布。我来自纽约,纽约州庞德里奇。我其实想问一个关于去年那笔白银买入的问题。你当时公布的时候说,你相信供需基本面只有在更高的价格上才能建立起来——在更高的价格上重新建立起来。我想知道你能不能更详细地谈谈其中一些基本面因素。我是说,我们读到了很多关于电池技术之类的信息,还有其他一些东西。

AUDIENCE MEMBERGood morning, or afternoon, actually. My name's Matt Schwab. I'm from New York. Pound Ridge, New York. I actually had a question about the silver purchase last year. When you announced it, you said that you believed that supply and demand fundamentals would only be established at a higher price — re-established at a higher price. I was just wondering if you could go into more detail about what some of those fundamentals are. I mean, we've read a lot about, like, battery technology and some other things.

沃伦·巴菲特是的,我们没有关于白银重大新用途之类的内幕消息。但情况是——你可以得到这些数据,它们不精确,但我觉得它们大致上——大致准确。从数字可以看出,总需求,主要来自摄影、工业用途以及装饰珠宝类用途,大约是——姑且算每年 8 亿盎司以上。而每年白银产量大约有 5 亿盎司,不过未来两年会有更多产量。现在产量就在增加。然而,这些白银大部分是金、铜、铅锌开采的副产品,所以因为是副产品,它对价格变化不敏感——不太敏感,因为显然,如果你有一个铜矿,顺便产出一点白银,你更关心的是铜价而不是银价。所以矿山产量大约 5 亿盎司,再加上大约 1.5 亿盎司的回收银,其中很大一部分来自摄影用途。因此,最近几年每年大约有 1.5 亿盎司的缺口——但这些数字都不精确——这个缺口一直由地上的金库库存填补,这个库存几年前可能有 12 亿盎司或更多,但现在已经耗尽了。没有人知道确切数字,但毫无疑问,金库库存已经大幅减少。这意味着目前的白银价格并没有在供给(新开采银加回收银)和使用量之间形成平衡。最终会发生一些事情来改变这个局面。可能是使用量减少,可能是供给增加,也可能是价格变化。这个失衡相当大,尽管有一些新产量上线,而且数字成像的威胁可能会在未来减少摄影中的白银使用量。但我们认为这个缺口足够大,会继续消耗库存——金库库存——直到需要一个新的价格来建立平衡。而且由于副产品的性质导致供给缺乏弹性,以及需求的性质也相对缺乏弹性,我们认为这个价格变化不一定是微小的。这很有意思,因为白银长期受到人为影响。你看了那部电影关于——你知道,是威廉·詹宁斯·布莱恩,他是《奥马哈世界先驱报》的编辑,也是内布拉斯加州的众议员——他兄弟是内布拉斯加州州长——他是白银的大佬。他们过去常谈 16 比 1。16 比 1 的比例,我想,可以追溯到艾萨克·牛顿,当时他是铸币厂厂长。查理会知道所有关于这个的事,因为他是我们这里的牛顿专家。但这个比例曾一度有种神秘的象征意义。其实没什么意义。1934 年,政府通过了一项法案,叫《白银购买法》,当然是在 1934 年,当时人为设定了很高的白银价格,而那时产量和使用量都小得多。政府,美国政府,最终积累了 20 亿盎司的白银。那时年需求只有几亿盎司,所以你是在说十年的供应量。所以有一段时间价格被人为抬高。到 1960 年代初,价格变得人为压低到 1.29 美元,那时我可以看到美国政府的库存正在减少,有点像现在库存被耗尽的情况。尽管林登·约翰逊和行政当局说他们不会使白银非货币化,但他们确实这么做了,白银大幅上涨。那是我们最后一次关注白银,但从那以后我一直在追踪数据。亨特兄弟导致大量白银被转化为金条形式,包括很多银币。所以,通过把价格推高到人们开始熔化白银的地步,他们的行动再次极大地增加了供给。所以你在过去 60 多年里一直有白银的错位,导致价格受到这些巨大库存积累和减少的影响。我们认为现在——或者我们去年夏天开始买的时候——我们买入的价格,那不是均衡价格,迟早——我们并不认为会很快发生,因为我们不等事情迫在眉睫才行动。你知道,我们打算买很多白银。但我们并不想买太多以至于扰乱市场。我们无意重演任何亨特兄弟的场景。所以我们想确保我们不会买那么多白银。但我们喜欢它。查理?

WARREN BUFFETTYeah, we have no inside information about great new uses for silver or anything of the sort. But the situation — and you can get these figures and they're not precise, but I think they're in general — they're generally accurate. You can see from looking at the numbers that aggregate demand, primarily from photography, from industrial uses, and from ornamental jewelry-type uses, is close. Call it 800 million-plus ounces a year. And there are 500 million or so ounces being produced of silver, annually, although there will be more coming on in the next couple of years. There's more coming on right now. However, most of that silver is produced as a byproduct in the mining of gold or copper and lead zinc, so that since it's a byproduct, it's not responsive to — not very responsive to price changes, because obviously, if you've got a copper mine and you get a little silver out of it, you're much more interested in the price of copper than silver. So you have 500 million ounces or so of mine production, and you have 150 million ounces or so of reclaimed silver, a large part of which relates to the uses in photography. So there's been a gap in recent years of perhaps 150 million ounces — but none of these figures are precise — which has been filled by an inventory of bullion above ground, which may have been a billion-two, or more, ounces a few years back, but which has been depleted. And no one knows the exact figures on this, but there's no question that the bullion inventory has been depleted significantly. Which means that the present price for silver does not produce an equilibrium between supply, as measured by newly-mined silver plus reclaimed silver, and usage. And that — eventually something will happen to change that picture. Now, it could be reduced usage, it could be increased supply, or it could be a change in price. And that imbalance is sufficiently large, even though there is some new production coming on, and there's the threat of digital imaging that will reduce silver usage, perhaps, in the future in photography. But we think that that gap is wide enough so that it will continue to deplete inventories — bullion inventories — to the point where a new price is needed to establish equilibrium. And because of the byproduct nature, which makes the supply inelastic, and because of the nature of demand, which is relatively inelastic, that — we don't think that that price change would necessarily be minor. It's interesting, because silver has been artificially influenced for a long time. You saw that movie about — you know, it was William Jennings Bryan, who was editor of The Omaha World-Herald and a congressman from Nebraska — and his brother was governor of Nebraska — who was the big silver man. And they used to talk 16-to-1. The 16-to-1 ratio, I think, goes back to Isaac Newton, when he was master of the mint. Charlie will know all about that, because he's our Newtonian expert here. But that ratio had kind of a mystical significance for a while. Didn't really mean anything. And in 1934, the government passed an act called The Silver Purchase Act of, surprisingly, 1934, which set an artificially high price for silver at that time, when production and usage was much less. And the government, U.S. government, ended up accumulating two billion ounces of silver. Now, this was at a time when demand was a couple hundred million ounces a year, so you're talking ten years' supply. So there was an artificially high price for a while. By the early 1960s, that became an artificially low price of $1.29, and at that time I could see the inventories of the U.S. government being depleted, somewhat akin to what inventories are being depleted now. And despite the fact that Lyndon Johnson and the administration said they would not demonetize silver, they did demonetize it, and silver went up substantially. That was the last purpose we had of silver, but I've kept track of the figures ever since. The Hunt brothers caused a great amount of silver to be converted into bullion form, including a lot of silver coins. So they, again, increased the supply in a very big way by their action in pushing the price way up to the point where people started melting it down. So you had this — dislocations in silver over a 60-plus year period, which has caused the price to be affected by these huge inventory accumulations and reductions. And we think right now that — or we thought last summer when we started buying it — that the price we bought it, that that was not an equilibrium price, and that sooner or later — and we didn't think it was imminent, because we don't wait till things are imminent. You know, we were going to buy a lot of silver. We didn't want to buy so much as to really disrupt the market, however. We had no intention of replaying any Hunt scenario. So we wanted to be sure we didn't buy that much silver. But we liked it. Charlie?

查理·芒格嗯,我觉得这整个事件对伯克希尔·哈撒韦未来的影响,大概和沃伦打桥牌差不多。(笑声)你有一条业务线,每 30 或 40 年才能有一次机会,动用 2% 的资产做点事。这对伯克希尔来说不是什么大事——

CHARLIE MUNGERWell, I think this whole episode will have about as much impact on Berkshire Hathaway's future as Warren's bridge playing. (Laughter) You've got a line of activity where once every 30 or 40 years you can do something employing 2 percent of assets. This is not a big deal for —

沃伦·巴菲特是啊。

WARREN BUFFETTNo.

查理·芒格——对伯克希尔来说真不是什么大事儿。这事能让沃伦开心——(笑声)

CHARLIE MUNGER— Berkshire. The fact that it keeps Warren amused and — (Laughter)

沃伦·巴菲特没错,我确实喜欢——

WARREN BUFFETTYeah, I do like —

查理·芒格——而且不干出适得其反的事儿——(笑声)

CHARLIE MUNGER— and not doing counterproductive things — (Laughter)

沃伦·巴菲特这让我心里感觉很舒服——一想到大家周末拍的那些照片,我心里就更舒服了。(笑)它们每张都用了一点点白银。(笑声)

WARREN BUFFETTIt makes me feel good about — it makes me feel better about all those pictures that people take over the weekend. (Laughs) They all use a little bit of silver. (Laughter)

查理·芒格至少这件事本身给我们上了有意思的一课。想想看,需要多大的自律,才能花上三四十年的时间去思考某样东西,只为了等一个机会来动用——(笑声)——你资产 2% 的资金。恐怕我们天生就这样。(笑声)这意味着,过程难免会有不少平淡乏味的阶段。

CHARLIE MUNGERAt least it shows something that teaches an interesting lesson. Think of the discipline it takes to think about something for three or four decades, waiting for a chance to employ — (laughter) — 2 percent of your assets. I'm afraid that's the way we are. (Laughter) It means there'll be some dull stretches.

沃伦·巴菲特说得对。是啊,我们投在白银上的钱不到 10 亿美元。但投在可口可乐上的有 150 亿美元。你知道,这——

WARREN BUFFETTRight. Yeah, it's less than a billion dollars in silver. It's $15 billion in Coke. You know, it's a —

查理·芒格这根本算不上什么事。

CHARLIE MUNGERIt's a non-event.

沃伦·巴菲特美国运通投了 50 亿美元。我的意思是,它几乎算不上什么事,但如果你看到它在那里——你知道吧?

WARREN BUFFETTIt's 5 billion in American Express. I mean it is close to a non-event, but if you see it there — you know?

查理·芒格至少它展现了人性在发挥作用。(笑声)非常奇特的人性,我得补充一句。(笑声)

CHARLIE MUNGERAt least it shows the human personality at work. (Laughter) Very peculiar personality, I might add. (Laughter)

沃伦·巴菲特还有一位搭档来强化这一点。

WARREN BUFFETTReinforced by a partner.

查理·芒格是的。(笑声)

CHARLIE MUNGERYes. (Laughter)

我只对学生讲话

I only talk to students

沃伦·巴菲特好了,我们转到第五区。

WARREN BUFFETTOK, let's go to area five.

现场股东我的家人是 B 类股股东。谢谢你们发行了这些股票。我有一个观察和一个问题。你们的 B 类股正在这个国家创造一种新现象。这些“迷你股票”不仅吸引了我们婴儿潮一代,还吸引了 X 一代和(听不清)一代——你们的孙辈。我的问题是,这下一代人想听你们讲述你们的投资纪律、生活方式,以及将财富回馈社会的哲学,用一种他们能理解的语言,这样他们周二回到学校后也能跟朋友分享。谢谢。

AUDIENCE MEMBERMy family is a Class B shareholder. Thank you for issuing those shares. I have one observation and one question. Your Class B share is creating a new phenomenon in this country. These "baby shares" are not only attracting my baby boomer generation, but also X generation and (inaudible) generation, your grandchildren. My question is, this next generation would like to hear from you your investment discipline, your lifestyle, and your philosophy of contributing the wealth back to the society in a language they can understand and communicate back to their friends when they get back to school on Tuesday. Thank you.

沃伦·巴菲特谢谢。(掌声)嗯,我很感激。我要说的是,我唯一会做的演讲——我收到很多邀请,也许是因为我基本不接受。但我收到很多邀请,包括来自我们很多经理人的,关于行业会议、各种事情。我不做——我唯一会讲话的群体是学生。我尽量去大学和学院演讲,尽管我也对高中生讲过。只要时间安排上合适就行。我只是觉得,如果你要把时间花在跟群体讲话上,与其去娱乐别人,不如跟你提到的那种群体交流。查理和我从来不吝于讲话,所以我们会这么做。查理做过几次演讲。几年前我寄给你一份他在南加州大学的演讲,但最近还有另一篇,我觉得每个人都应该读一读,会受益。它被转载在《杰出投资者文摘》上,但如果你写信给查理,我肯定他会寄给你一份。

WARREN BUFFETTThank you. (Applause) Well, I appreciate that, and I would say the only speeches I give — I get a lot of requests, perhaps because I don't do them. But I get a lot of requests, including from a lot of our managers, in terms of trade conventions, all kinds of things. I don't do — the only groups I talk to are students. And I try to talk to college and university students, although I talk to high school students, too. Whenever it fits, in terms of travel schedules. And I just think that if you're going to spend your time with groups talking, that rather than entertain people, that it probably is better to talk to the group you talked about. Charlie and I are never reluctant to talk, so we do it. Charlie has given a couple of talks. One I sent you a few years ago from USC, but there's been another one recently that I think everybody would profit by reading. So, it was reprinted in the Outstanding Investor Digest, but if you write Charlie, I'm sure he'll send you a copy.

如果被迫选择,我们会保留经营业务

If forced to choose, we'd keep the operating businesses

沃伦·巴菲特请第六区。

WARREN BUFFETTArea six, please.

现场股东你好,我叫大卫·奥斯特班,来自密歇根州卡拉马祖。这是一个关于伯克希尔的假设性问题。我想需要一点想象力。场景是这样的,美国司法部裁定伯克希尔必须立即拆分成两部分。你和芒格先生必须决定保留哪一部分。你可以选择你的有价证券——可口可乐、吉列、迪士尼等等——或者你可以选择你的保险和私营业务。你会选哪个,为什么?

AUDIENCE MEMBERHi, my name is David Oosterbaan. I'm from Kalamazoo, Michigan. This is a hypothetical question about Berkshire. It's going to take a little imagination, I think. The scenario is as follows, that the U.S. Justice Department makes a ruling that Berkshire must split into two parts immediately. You and Mr. Munger must decide which part to keep. You can either choose your marketable securities, Coke, Gillette, Disney, et cetera, or you can choose your insurance and private businesses. Which one do you choose and why?

沃伦·巴菲特嗯,对我来说这是个简单的问题。任何情况下我都会选择经营业务,因为那更有趣。我也从投资中获得了乐趣,但我喜欢跟真实的人打交道,涉及那些能随时间成长、有凝聚力的业务。你知道,我希望我们拥有整个迪士尼或可口可乐或吉列,但我们不会。所以如果我必须放弃其中一个,我会放弃有价证券。但这不会发生,所以我们会在两个领域都快乐地待下去,而且我期待余生都在这两个领域。查理?

WARREN BUFFETTWell, that's an easy question for me. I would choose the operating businesses anytime, because it's more fun. And I have a good time out of the investments too, but I like being involved with real people, in terms of the businesses where they're a cohesive unit that can grow over time, and — You know, I wished we owned all of Disney or Coca-Cola or Gillette, but we aren't going to. So if I had to give up one or the other, I'd give up the marketable securities. But it's not going to happen, so we're going to be happen in both arenas, and I look forward to being in both arenas for the rest of my life. Charlie?

查理·芒格嗯,如果我跟你不在同一个领域,那我可就惨了。(笑声)

CHARLIE MUNGERWell, I'll be in a hell of a fix if I am not in the same arena. (Laughter)

沃伦·巴菲特那我们俩都惨了。

WARREN BUFFETTWe'd both be in a hell of a fix.

查理·芒格是啊,是啊。

CHARLIE MUNGERYeah, yeah.

就算我们最优秀的 25 名高管全挂了,我们也没问题

We'd be fine even if our top 25 execs all dropped dead

沃伦·巴菲特第七区。

WARREN BUFFETTArea 7.

现场股东你好,芒格先生和巴菲特先生。我叫杰里·冈萨雷斯,来自普兰泰申。我的问题是,如果查理·芒格全权负责伯克希尔·哈撒韦——或者你们的三号人物,我想你说过是 GEICO 的 CEO,你们有什么建议?

AUDIENCE MEMBERYes, hello to Mr. Munger and Mr. Buffett. My name is Jerry Gonzalez (PH) from Plantation. My question is, what are your recommendations of Berkshire Hathaway if Charlie Munger were in charge, or your third man in charge — your third man, which I think you said, is the CEO of GEICO, what are your recommendations?

沃伦·巴菲特我没听清。

WARREN BUFFETTI missed that.

杰里·冈萨雷斯如果查理·芒格全权负责,100% 负责,或者你们的三号人物,GEICO 的 CEO。

JERRY GONZALESIf Charlie Munger were to stay in charge fully, 100 percent, or your third man, the CEO of GEICO.

查理·芒格嗯,到时候这家公司迟早会经历管理层的变更。恐怕我们没办法解决这个问题。(笑声)但我们并没有——除了确保我们有一些好的选择,并建立某种制度,我们还没有过分纠结未来的管理层。

CHARLIE MUNGERWell, in due course this corporation will have a change in management. I'm afraid we have no way of fixing that. (Laughter) But we do not — apart from making sure we've got good options and having some system in place, we are not obsessing about a future management yet.

沃伦·巴菲特不。董事会——

WARREN BUFFETTNo. The directors —

查理·芒格沃伦打算几乎无限期地活下去。

CHARLIE MUNGERWarren plans to live almost indefinitely.

沃伦·巴菲特绝对如此。(笑声)不过我得说,上次过生日有人问我多大了。我说:“嗯,你为什么不数数蛋糕上的蜡烛呢?”他说他被热气逼退了,所以——(笑声)但我们不会主动离开。而且我们确实——董事们知道是谁——他们有一封信,里面写着我们认为在经营层面和投资配置层面应该接替我们的人选。随着我们继续待下去,这些信可能会随时间改变。但我不担心我 99% 以上的遗产会放在伯克希尔·哈撒韦股票里,或者一个基金会最终会收到这些股票。所以我一点都不在意。我想不出更好的地方来放它。这包括我对我们那些能接替我和查理工作的经理人的评价。谁知道呢,也许他们中有人甚至懂技术。(笑声)

WARREN BUFFETTAbsolutely. (Laughter) Although I must say, at my last birthday somebody asked me how old I was. And I said, "Well, why don't you just count the candles on the cake?" And he said he was driven back by the heat, so — (Laughter) But we're not going to leave willingly. And we do — the directors know who — they have a letter that says who we think should be the ones to succeed us at both the operating aspect and the investment allocation aspect. And those letters can change over time as we keep hanging around. But I don't worry about the fact that 99 percent-plus of my estate will be in Berkshire Hathaway stock or that a foundation will eventually receive that stock. So it doesn't bother me in the least. I can't think of a place I'd rather have it. And that includes my appraisal of the managers that we have who can step in and do what Charlie and I do. And who knows, one of them may even understand technology. (Laughter)

查理·芒格我认为,如果最优秀的 25 名经理人同时挂了,这个地方的前景仍然相当可观。

CHARLIE MUNGERI think this place would have very respectable prospects if the top 25 managers all dropped dead at once.

沃伦·巴菲特嗯,这不是我们打算做的实验。(笑声)

WARREN BUFFETTWell, that's not an experiment we intended to pursue. (Laughter)

查理·芒格不,但我看不出有什么理由认为它不会继续做得很好。

CHARLIE MUNGERNo, but I see no reason to think it wouldn't continue to do quite well.

沃伦·巴菲特没错。

WARREN BUFFETTRight.

查理·芒格它是被精心拼凑起来的,有一定的安全边际。

CHARLIE MUNGERIt's been lovingly put together to have a certain margin of safety.

沃伦·巴菲特没错。实际上,如果我们有选择的话,我们感兴趣的是第三到第二十三位——二十五位。(笑声)

WARREN BUFFETTRight. We actually — if we have a choice, it's number three through 23, though — 25 — that we're interested in. (Laughter)

“诚实只能帮到你那么多”

"Honesty will only do so much for you"

沃伦·巴菲特好,请第 8 区提问。

WARREN BUFFETTOK. Area 8, please.

现场股东我是劳尔,来自加州核桃溪。谢谢巴菲特先生,谢谢芒格先生,感谢你们这家伟大的公司。真希望我十年前就知道它。你们不仅是最伟大的,也是最诚实的。我打算把自己 99% 的资产投进伯克希尔·哈撒韦,而且我会这么做。我想问的是,你们怎么计算公司的内在价值?从内在价值看,伯克希尔·哈撒韦现在这个价位,我觉得相当划算,尤其是基于透视盈余来看。我这个判断对吗?还有一个问题,纯属好玩。你们怎么看像 Qwest(听不清)这样的电信公司 IPO?它们好像一开盘就涨 50%。投资这种东西有意义吗?非常感谢。

AUDIENCE MEMBERThis is Raul from Walnut Creek, California. Thanks Mr. Buffett, thanks Mr. Munger, thanks for your great company. I wish I had known about it 10 years ago. You are not only the greatest but the most honest. I want to commit 99 percent of what I have to Berkshire Hathaway, and I will. The question I want to ask is, how do you calculate the intrinsic value of the company? And based on intrinsic value, to me, Berkshire Hathaway looks a great bargain at these prices, especially based on look-through earnings. Is that true? And one last question I want to ask, just for fun. What do you think about telecom IPOs like Qwest, (inaudible)? They seem to pop up 50 percent at opening. Does it make any sense to invest in these? Thank you very much.

沃伦·巴菲特查理,这个你来?

WARREN BUFFETTCharlie, you want to tackle that?

查理·芒格我没完全跟上。内在价值呢,我们给你事实,你自己下结论。你说你觉得我们诚实,我很喜欢,但是,你知道,如果你们这帮人一直把我们的股价往上抬,光靠诚实以后可帮不了你多少。(笑声)

CHARLIE MUNGERI didn't follow that all. Intrinsic value, we give you the facts and you make your own conclusions. I like the fact that you think we're honest, but, you know, if you people keep bidding up the price of our stock, honesty will only do so much for you in the future. (Laughter)

沃伦·巴菲特是啊,我们从来没被考验过。我是说,我们很幸运。我们从来就不缺什么,说真的,我们需要的东西我们都有。而且,谁又知道,要是你家里人都快饿死了,情况会怎样?所以我还得补充一句,我们也打算一直保持这种永远都不会被考验的处境。

WARREN BUFFETTYeah, we've never been tested. I mean we're very lucky. We've never had anything that we needed, really, that we haven't had. And, you know, who knows what the situation would be if your family was starving or something? So our intention is to continue the position where we'll never be tested, too, I might add.

内在价值:说起来容易,算不出来

Intrinsic value: "Easy to say and impossible to figure"

沃伦·巴菲特关于内在价值的问题。定义上,内在价值就是任何金融资产从当下到世界末日这期间能产生的全部现金流的折现值。这事说起来容易,算出来不可能,但我们在看可口可乐这样的公司时,心里想的就是这个。我们认为,跟英特尔这类公司相比,哪怕英特尔可能极其出色,评估可口可乐未来能产生的现金流要容易得多。对我们来说,评估可口可乐更简单。安迪·格罗夫判断英特尔,可能比判断可口可乐更在行。放在伯克希尔身上,事情就复杂了,因为我们没有任何业务能自然用掉流向我们的全部资金。所以在一定程度上,这取决于当现金源源不断涌进来时,我们有没有可用的机会,以及我们运用这些现金的创造力——现金确实在源源不断地涌进来。有些企业的业务本身就需要大量现金。实际上,随着业务不断扩张,英特尔长期以来一直能很好地自然消化现金。很多企业也都能做到。但我们没有这种自然的资金用途。我们是有一些业务需要大量资金,飞安国际今年就要采购——要建造很多模拟机,那是真金白银的投入。但是,相对于我们可动用的资源来说,我们必须为现金找到新用途、新的使用方式。这就让估值工作变得更难——相比之下,经典例子过去是水务或电力公用事业,它们能把资金投进去,回报率也基本被框定在一个窄幅区间内,那时计算未来预期回报非常简单。但伯克希尔不是这种情况。我们拥有非常好的企业,既有全资控股,也有部分持股。这些企业会在很长、很长时间里表现优异。但我们一直都有新现金不断进来,有时候我们能为这些现金找到好主意,有时候找不到。这的确让你们计算内在价值的工作更难了。我们会——好,下一个问题结束后我们就中途休息一下。其实,什么时候休息,看的是查理和我手边的糖果什么时候吃完。(笑声)我们会让大家——如果你们想留下来,可以去弄点吃的,我们会在 12 点 30 分重新开会,一直到 3 点 30 分。今天上午和我们一起待到现在的各位,如果觉得已经尽兴了,我们感谢你们这个周末来到这里。和你们共度的时光非常愉快,我对此深表感激。

WARREN BUFFETTThe intrinsic value question. I mean, by definition, intrinsic value is the present value of the stream of cash that's going to be generated by any financial asset between now and doomsday. And that's easy to say and impossible to figure, but it's the kind of thing that we're looking at when we look at a Coca-Cola, where we think it's much easier to evaluate the stream of cash that comes in the future than it is in a company such as Intel, marvelous as it may be. It's easier for us. Andy Grove may be better at figuring out Intel than Coke. And in Berkshire, it is complicated by the fact that we have no business that naturally employs all of the capital that flows to us, so it is dependent, to some extent, on the opportunities available and the ingenuity used when that cash pours in, as it does. Some businesses have a natural use for the cash. Actually, Intel has a good natural use for the cash over time as they've expanded in their business. And many businesses do. But we do not have a natural use. We have some businesses that use significant amounts of cash. FlightSafety will buy a lot of — build a lot of simulators this year and they cost real money. But in relation to the resources available, we have to come up with new uses, new ways to use cash. And that makes for a more difficult valuation job than if you've got — well, the classic case used to be a water or electric utility where the cash could be deployed and the return was more or less guaranteed within a narrow range, and it was very easy to make calculations then as to the expectable returns in the future. But that's not the case at Berkshire. We've got very good businesses, both directly and partially owned. And those businesses are going to do well for a long, long time. But we do have new cash coming in all the time, and sometimes we have good ideas for that cash and sometimes we don't. And that does make your job more difficult, in terms of computing intrinsic value. We'll have — yeah, we're going to break after the next question. At that time — we break whenever Charlie and I run out of candy up here, actually. (Laughter) We're going to let everybody — you can get something to eat, if you want to stick around, and we will be here till 3:30 when we reconvene at 12:30. And those of you who have been with us this morning and had enough, we thank you for being here this weekend. We've had a terrific time with you, so I'm very appreciative of that.

芒格:要的就是“多重模型”

"Multiple models is the game" for Munger

沃伦·巴菲特我们从 9 号区选一个问题,然后就去吃午饭。

WARREN BUFFETTLet's have a question from zone 9 and then we'll go to lunch.

现场股东早上好。我是弗兰克·格维奇(音),来自加拿大安大略省伦敦市,是伯克希尔股东。我的问题提给芒格先生,和他的模型有关。具体问的是市场估值。我知道我不会得到一个预测,那不是你的风格。我好奇的是,在历史估值已经相当高的情况下,当你试图看清这些市场的局面时,心里有没有一些具体的参照模型作为试金石?你为什么会用那些模型?我的第二个问题问巴菲特先生,和税收有关。如果你能像 401(k) 计划,或者加拿大的 RSP 计划那样,至少对自己持仓的一部分以免税方式进行交易,你会不会更频繁地操作?

AUDIENCE MEMBERGood morning. My name's Frank Gurvich (PH). I'm a shareholder from London, Ontario in Canada. My question is for Mr. Munger, and it concerns his models. And the question specifically is related to market valuation. I know I'm not going to get a prediction. That's not your bag. What I'm curious about, is there any specific touchstone models that you reflect upon in trying to gain perspective at these markets where the historic valuations are quite high? And why do you draw on those models? And my second question is for Mr. Buffett and it relates to taxation. If you were able to trade your portion of your portfolio, at least, in a tax-exempt fashion, like 401(k) plans, or in Canada, the RSP plans, would you possibly trade more actively?

沃伦·巴菲特查理,你要不要先答你那一部分?

WARREN BUFFETTCharlie, you want to answer yours first?

查理·芒格好。芒格应对现实的方法,是在脑子里装多重模型,然后用这些多重模型去检验现实。我觉得,只用一两个模型来看现实,绝对是一场彻头彻尾的灾难。有句老话说:“手里只有一把锤子的人,看什么都像钉子。”(笑声)那不是我们的做法。所以我没法坐在这里把脑子里的模型全过一遍,尽管也不算太多。但多重模型才是关键。

CHARLIE MUNGERYeah. Well, the Munger system for dealing with reality is to have multiple models in the head, and then run reality against multiple models. I think it's a perfect disaster to look at reality through just one model or two. It's — There's an old proverb that says, "To the man with only a hammer, every problem looks pretty much like a nail." (Laughter) And that is not our system. So I can't sit here and run through all the models in my head, even though there aren't that many. But multiple models is the game.

巴菲特:税收不会困扰我

Buffett: Taxes don't bother me

沃伦·巴菲特关于税收的问题。就算我们经营伯克希尔不需要缴纳资本利得税,我认为也不会给我们带来多大区别。我认为不会——肯定不会因此导致我们频繁交易。我们持有的都是我们想拥有的业务,我们持有并不是因为税收拦着不让卖。我之前也提过,我相当确定今年我们会缴纳至少 10 亿美元的所得税。也有可能不到,但从目前情况看,我判断我们会缴 10 亿。我本来可以采取一些行动至少把税递延,或许——我当然可以通过什么都不做——来避免缴纳那 10 亿税款,或者避免缴纳其中一大部分,比如 10 亿中的 8 亿。但这一直不是我重点考虑的因素。对我来说这从来都不算什么要紧事。我 13 岁交了第一笔所得税,大概从那时候就被洗脑了。缴税并不会让我心里很别扭。就我个人而言,考虑到社会给予我的回报,我认为,总的来说,我的税缴得还不够多。不过,你们得明白,我并没有主动给美国国税局寄过任何一笔自愿捐款。(笑声)但我说的是真心话。我是说,我不会因为谁的税务状况比我好,就想去跟他换位置。所以,税收不会增加我的交易活动。

WARREN BUFFETTThe question about taxation. It would not — if we were running Berkshire absent a capital gains tax, I don't think it would make much difference in what we do. I don't think it would make — certainly it wouldn't make a difference in causing us to trade actively. We own the businesses we want to own. We don't own them because taxes have restrained us from selling them. And as I mentioned earlier, I'm fairly sure we'll pay at least a billion dollars in income tax this year. We might not, but it looks that way to me, that we'll pay a billion dollars. And I could do things that at least deferred, and perhaps — and I certainly could do things by doing nothing — that avoided paying that billion in tax, or a good bit of the billion, call it 800 million of the billion. But that is not a big factor with me. It's never been a big deal with me. I paid my first income tax when I was 13, so I guess I got brainwashed at the time. And it doesn't bother me a lot to be paying taxes. I think, net, personally, I'm under-taxed in relation to what the society has delivered to me, and, you know, I don't send along any voluntary payments to I.R.S., I want you to understand. (Laughter) But I really do. I mean, there's nobody I want to trade places with because their tax situation is better than mine. So it would not increase the activity.

寻找比起金钱更热爱自己事业的老板

Looking for owners who love their business more than money

沃伦·巴菲特有人让我再从第 10 区回答一个问题。我也不确定为什么,也许是因为他们看见我这儿还有糖果。(笑声)那就请第 10 区提问,然后我们就休息。

WARREN BUFFETTI've been asked to take one more question from zone 10. I'm not sure why, but maybe because they see that I still have candy up here. (Laughter) So zone 10, please, and then we'll break.

现场股东巴菲特先生、芒格先生,我叫桑吉夫·米尔查丹尼,来自波士顿的股东。首先感谢两位所做的一切。我有两个问题。巴菲特先生,您在选择人时,显然像选股一样有筛选标准。能跟我们讲讲这些标准是什么吗?

AUDIENCE MEMBERMr. Buffett and Mr. Munger, my name is Sanjiv Mirchandani, shareholder from Boston. First of all, thank you to both of you for everything. I have two questions. For you, Mr. Buffett, you obviously have filters that you apply on selecting people as you do on stocks. Can you tell us a little bit about what those filters are?

沃伦·巴菲特选人的标准?

WARREN BUFFETTFilters on people?

现场股东对,在选人方面——你们有一种本事,能激励那些已经很有钱的人继续工作。你们是怎么识别出这些人的?

AUDIENCE MEMBERYes, in selecting — you have an ability to motivate people who have a lot of money to keep working. What do you look for to figure out who those people are?

沃伦·巴菲特这确实是个关键问题,极为关键,因为我们收购企业时,并没有经理人可以派进去。我们不是那种收购方式。我们办公室里没有一堆 MBA 等着——

WARREN BUFFETTWell, that's a key, key question, because when we buy businesses we don't have managers to put in them. I mean we are not buying them that way. We don't have a lot of MBAs around the office that we're —

查理·芒格谢天谢地。

CHARLIE MUNGERThank God.

沃伦·巴菲特是啊。(笑声)而且我也没承诺过他们会得到各种各样的机会什么的。所以实际上,我们买下企业之后,需要原来的管理层留下来。大约四分之三的情况是,经理人本身就是企业所有者,会拿到几千万甚至几亿美元。所以他们完全不需要工作。而我们必须在见面的时候就判断出来,他们是热爱自己的企业,还是热爱金钱。我不做道德评判——查理也许会,但我无意评判热爱企业更好还是热爱金钱更好,只是我必须弄清楚,这两者哪一个才是他们的主要驱动力。我们在识别那些热爱自己企业的人这方面,运气一直极好。而我们所要做的,就是别干出任何可能削弱这份热爱的蠢事,也别制造出让人不堪忍受、以致压倒这份热爱的条件。我们有不少员工,在财务上完全没有出来工作的必要,但他们的工作劲头大概超过世上 95% 甚至更多的人,他们这么做只是因为喜欢挥棒击球的感觉。我们在这方面几乎——几乎没犯过什么错。我和查理也见过不少人,在别人向我们推荐时,我们能感觉到他们实际上——比起企业,他们更喜欢钱。他们对自己那份生意已经有点厌倦了。对吧?他们也许会承诺会留下来继续干,而且是真心实意地愿意这样做,但半年或一年后,有什么事一触发,他们就会对自己说“我干嘛要为伯克希尔·哈撒韦干这个,我满可以去干点别的”等等。我没法确切告诉你我们脑子里的筛选机制是什么,但我可以这么说:只要你在这个圈子待久了,我觉得你在得出结论时,准确率可以相当高。就像你在判断人类行为的其他方面一样。我不是说你能找来一百个人,过一遍眼就能把他们的性格分析得明明白白,或者诸如此类的事。但我觉得,当你碰到极端例子时——那些只会给你带来无尽麻烦的人,或者那些只会给你带来无尽快乐的人——我认为你是能分辨得很清楚的。查理?

WARREN BUFFETTYeah. (Laughter) And, you know, I have not promised that they're going to have all kinds of opportunities or anything. So as a practical matter, we need management with the businesses that we buy. And three times out of four, thereabouts, the manager is the owner and is receiving tens of millions, maybe hundreds of millions of dollars. So they don't have to work. And we have to decide in that time when we meet them whether they love the business or love money. And we're not making a moral judgment. Charlie may, but I'm not making a moral judgment about whether it's better to love the business or love money, but it's very important for me to know which of the two is the primary motivator with them. And we have had extremely good luck in identifying people who love their business. And so all we have to do is avoid anything that, on our part, that diminishes that love of the business or makes other conditions so intolerable that they overcome that love of the business. And we have a number of people working for us, they have no financial need to work at all. And they probably outwork, you know, 95 percent or more of the people in the world, and they do it because they just love smacking the ball. And we almost — we virtually had no mistakes in that respect. And we have identified a number of people, Charlie and I have, in terms of proposals to us, where we've felt that they did really — they liked the money better than the business. They were kind of tired of the business. You know? And they might promise us that they would continue on and they would do it in good faith, but something would happen six months later or a year later and they'd say to themselves, "Why am I doing this, you know, for Berkshire Hathaway when I could be doing," whatever else they want to do? I can't tell you exactly how we — what filter it is that we put them through mentally, but I can tell you that if you've been around a while, you can — I think you can have a pretty high batting average in coming to those conclusions. As you can about other aspects of human behavior. I'm not saying you can take a hundred people and take a look at them and analyze their personalities or anything of the sort. But I think when you see the extreme cases, the ones that are going to cause you nothing but trouble, or the ones that are going to bring you nothing but joy, I think you can identify those pretty well. Charlie?

查理·芒格嗯,是啊,我觉得这很简单。就是诚信、智慧、经验和投入。人类的事业要运转良好,需要这些品质。而我们极其幸运,这些年来能拥有这一群了不起的同事与我们共事。我觉得在这方面,我们做到的程度已经很难超越了。看看这会场,真的,年轻人,好好看看这会场里的人们。看看他们的生活可以有多少满足感——而他们大部分时间都在做延迟满足的事。你们这群股东,真是一群非常有意思的人。(笑声)

CHARLIE MUNGERWell, yeah, I think it's pretty simple. You've got integrity, intelligence, and experience, and dedication. And that's what human enterprises need to run well, and we've been very lucky in getting this marvelous group of associates to work with all these years. It would be hard to do better, I think, than we've done on that respect. Look around this place. I mean, and really, you young people look around this place. And look at how much gratification can come into these lives which have been mostly spent in deferring gratification. It's a very funny group of people, you shareholders. (Laughter)