2003 年股东大会 · 下午场
税前经营利润澄清说明
Pretax operating profits clarification
沃伦·巴菲特好的。今天下午没有电影,所以我们很快进入正题。请各位找到自己的座位坐下。伯克希尔的首席财务官马克·汉伯格(Marc Hamburg)提醒我,要确保讲清楚我先前可能没说清楚的一个地方。关于我们给出的第一季度数据:首先,我想我说过我们有 160 亿的现金或现金等价物,这没错。我们有 2.9 亿美元的税前承保利润,这个我应该也说了。我可能说错的一点是,我们有 17 亿的税前经营利润。而实际上,很凑巧,如果把证券收益算进去,我们的税后利润也非常接近 17 亿。但我们的经营利润,即剔除证券收益的部分,大约为 17 亿,这是税前数字。
WARREN BUFFETTOK. We have no afternoon movie, so we'll get to business in a second. And if everybody will just find their seats, please. I've been advised by [Berkshire CFO] Marc Hamburg to make sure I make clear what I may not have made clear earlier. In terms of the figures we gave you about the first quarter: A, I think I said we had 16 billion of cash or cash equivalents, which is correct. We had a $290 million pretax underwriting profit. I think I said that. What possibly I may have misstated, we had a billion-seven-hundred million, pretax operational gain. We had actually also, by coincidence, very close to a billion-seven of after-tax, counting securities gains. But our operating gain, excluding security gains, was about a billion-seven, pretax.
大量阅读、忽略管理层、等待“好球”
Read everything, ignore management, wait for "fat pitch"
沃伦·巴菲特我们直接从第一号问题开始吧。
WARREN BUFFETTLet's start right in at number 1.
现场股东好的。我叫奥利弗·格劳萨(Oliver Graussa,音),来自奥地利维也纳。我的问题分两部分。第一部分是,您是怎么找到少数几个绝佳的投资想法,进而取得如此成就的?您会阅读特定的报纸或行业杂志吗?会去拜访公司总部或子公司吗?您又会用到哪些信息来源,比如书籍,像《价值线》(Value Line)、标准普尔(Standard and Poor's)、穆迪(Moody's)的资料,路透(Reuters)、彭博(Bloomberg)、DataStream 这样的数据库,年报,互联网等等,来获得对一家公司的准确印象?第二部分,如果您觉得像《华盛顿邮报》(The Washington Post)、GEICO 或吉列(Gillette)这样的公司拥有极具竞争力的产品,在最终决定投资之前,您会走哪些步骤?您会阅读哪些出版物来获取关于产品的最佳信息?公司的资产负债表和损益表又有多重要?非常感谢。
AUDIENCE MEMBERYes. My name is Oliver Graussa (PH), and I'm from Vienna, Austria. And my question has two parts. And so, the first part is, how do you get a few excellent investment ideas to be so successful? Do you read any special newspapers or industry magazines? Or do you visit the headquarters or any subsidiaries of companies? And which sources of information, like books, for example, Value Line, Standard and Poor’s, Moody's, databases like Reuters, Bloomberg, DataStream, annual reports, internet, and so on, do you use to get the right impression of a company? And the second part, if you (crowd noise) think that a company like The Washington Post, GEICO, or Gillette has a very competitive product, what are the steps before you ultimately decide to invest in the company? Which publications do you read to get the best knowledge of the product? And how important is the balance sheet and profit and loss account statement of the company? Thank you very much.
沃伦·巴菲特谢谢。第一部分问题的答案,也是第二部分问题的答案,可以说是“以上所有”。我的意思是——(笑声)——我们读很多。我们读日报、读周刊或月刊、读年报、读 10-K 表格、读 10-Q 表格。幸运的是,投资行业是一个知识可以积累的行业。你在 20 岁或 30 岁时学到的一切——随着时间推移你可能会做一些调整——但所有这些都会构建成一个永远有用的知识库。至少,你知道,我会阅读。查理以前也读。可能现在还在读不少。但我读很多 10-K 表格,读很多年报。四五十年前,我和管理层谈过很多。我过去常常出去旅行,拜访十五到二十家公司。我很久很久没这么做了。我发现——我们做的每件事,差不多,都是通过公开文件发现的。当我出价收购克莱顿 homes 时,我从没去过这家公司,没见过那些人。我是通过电话完成的。我读了吉姆·克莱顿的书。我看了 10-K 表格。我了解行业里的每一家公司。我研究竞争对手。我试图理解这项业务,而不带任何先入为主的观念。外界有足够的信息来评估很多公司。我们觉得和管理层交谈并没有特别大的帮助。管理层经常想来奥马哈和我谈谈,他们通常会说各种理由,但真正希望的是我们对他们的股票感兴趣。这从来不管用。你知道,在大多数情况下,管理层不是最好的信息报告方。数字告诉我们的比管理层多。所以我们不会花太多时间和管理层交谈。当我们收购一家企业时,我们会看记录来了解管理层是什么样,然后我们想亲自评估他们,就像我之前说的,看他们是否会继续工作。但我们根本不在乎任何人的预测。我们甚至不想听他们说什么未来计划。我们从来没发现这类东西有任何价值。但就是一般的商业知识,你知道,我们见过什么行得通,什么行不通。随着时间推移,你会吸收很多东西。查理?
WARREN BUFFETTThank you. The answer to the first part is sort of — and maybe the second part — is sort of all of the above. I mean we — (laughter) — read a lot. And we read daily publications, we read weekly or monthly periodicals, we read annual reports, we read 10-Ks, we read 10-Qs. And fortunately, the investment business is a business where knowledge cumulates. I mean, everything you learn when you're 20 or 30 — you may tweak some as you go along, but it all kind of builds into a knowledge base that's useful forever. And we — at least, you know, I read. Charlie used to read. May still read a fair amount. But I read a lot of 10-Ks, read a lot of annual reports. Forty or 50 years ago I did a lot of talking to managements. I used to go out and take a trip every now and then and really drop in on maybe 15 or 20 companies. I haven't done that for a long, long time. I find — everything we do, pretty much, I find through public documents. When I made an offer for Clayton Homes, I'd never visited the business. I'd never met the people. I'd done it over the phone. I'd read Jim Clayton's book. I looked at the 10-Ks. I knew every company in the industry. I look at competitors. And I try to understand the business and not have any preconceived notions. And there is adequate information out there to evaluate a great many businesses. We do not find it particularly helpful to talk to managements. Managements frequently want to come to Omaha and talk to me, and they usually have a variety of reasons that they say they want to talk to me, but what they're really hoping is we get interested in their stock. That never works. You know, managements are not the best reporting parties in most cases. The figures tell us more than a management does. So we do not spend any real amount of time talking to management. When we buy a business, we look at the record to determine what the management's like, and then we want to size them up, personally, as I said earlier, whether they will keep working. But we don't give a hoot about anybody's projections. We don't even want to hear about them, in terms of what they're going to do in the future. We've never found any value in anything like that. But just a general business knowledge, you know, what we've seen work, what we've seen has not worked. There's a lot you absorb over time. Charlie?
查理·芒格是啊。我觉得,你掌握的基础知识越多,需要去获取的新知识就越少。这个游戏很像那个蒙眼下棋的人。他脑子里记着棋盘,记得之前发生的每一步。这让他得以走出下一步,要是你只是在中盘把棋盘冷冰冰地摆在他面前,他永远也做不到这一点。所以,就这个道理……至于读哪些出版物,我不清楚,沃伦。我可舍不得放弃《华尔街日报》(The Wall Street Journal)。
CHARLIE MUNGERYeah. The more basic knowledge you have, I think the less new knowledge you have to get. And the game is a lot like that fellow that plays chess blindfolded. He's got a memory of the board and everything that happened before. And that enables him to do the next move in a way he never could if you just showed him the board midgame, cold. And so there — and in terms of what publications, I don't know, Warren. I would hate to give up The Wall Street Journal.
沃伦·巴菲特哦,你也舍不得放弃《布法罗新闻》(The Buffalo News)。
WARREN BUFFETTOh, you'd also hate to give up The Buffalo News.
查理·芒格对。(笑声)
CHARLIE MUNGERYeah. (Laughter)
沃伦·巴菲特但你可以——其实吧,你需要大量阅读手边随手可得的财经资料。说起来,《纽约时报》(The New York Times)的商业版现在比 25 年前好太多了。你还会想读《财富》杂志(Fortune),是吧。你想读大量的年报。你确实需要脑子里有一个数据库,这样扫一眼数字,你就能大致判断出自己正在看的是怎样一门生意。有一件事被严重高估了——我们从不看任何分析师的报告。我是说,我都不觉得我读过,要是我读了哪一份,那准是因为找不到笑话版了,是吧——(笑声)——它真的不……我是说,我搞不懂为什么人们会去读分析师报告。但公开数据有很多。而且,这事儿的美妙之处——也正是让投资游戏变得了不起的地方——在于你不必每件事都对。你无需对世界上 20% 的公司看对,也无需对 10% 或 5% 的公司看对。你只要每一两年找到一个好主意就行了。所以它不是……你知道,我从前对赌马很感兴趣,有句老话说——希望鲍勃·德怀尔(Bob Dwyer)还在场——你或许能赢一场比赛,但你赢不了所有的比赛。你可以在单独一家公司上做出非常有利可图的决策。如果有人把标普 500 指数里全部 500 只股票交给我,要求我对它们未来几年相对市场的表现做出预测,我会很头疼该怎么完成。但也许我能从中找到一家,觉得自己有九成把握,也就是 90% 的胜算能看对。股票的巨大优势就在于,只要你绝不犯重大错误,你这一生只需要在极少极少的几件事上做对就够了。
WARREN BUFFETTBut you could — well, you want to read lots of financial material as it comes along. And actually, The New York Times has a far better business section than they had 25 years ago. But you want to read Fortune, you know. You want to read lots of annual reports. You really want to have a database in your mind so that you can tell what kind of a business you're looking at, in general, by looking at the figures. It's far overrated — we never look at any analyst reports. I mean I don't think I've, you know, if I read one it was because the funny papers weren't available, you know — (Laughter) It just isn't — I mean, it — I don't understand why people do it. But there's a lot of data out there. And, you know, the beauty of it is — it's really what makes the investment game great — is you don't have to be right on everything. You don't have to be right on 20 percent of the companies in the world or 10 percent of the companies in the world or 5 percent. You only have to get one good idea every year or two. So it's not something — you know, when — I used to be very interested in horse handicapping, and the old story was — and I hope Bob Dwyer is still here — that, you know, you could beat a race but you can't beat the races. And you can come up with a very profitable decision on a single company. I would hate to be measured — if somebody gave me all 500 stocks in the S&P and I had to make some prediction about how they would behave relative to the market over the next couple years, I don't know how I would do. But maybe I can find one in there where I think I'm 9 in 10, 90 percent, in being right. It's an enormous advantage in stocks, is that you only have to be right on a very, very few things in your lifetime as long as you never make any big mistakes.
查理·芒格有意思的是,至少 90% 的专业投资管理机构,其思维方式跟我们彻头彻尾不一样。他们就只是认为,只要雇的人足够多,他们就能更好地判断到底是辉瑞(Pfizer)还是默克(Merck)会在未来 20 年里表现更胜一筹。他们觉得可以照此办理,把 500 只股票全部筛一遍,再辅以广泛的分散投资。等到 10 年结束,他们就会遥遥领先于其他人,而结果呢,他们当然做不到。很少有人抱持这种只寻找寥寥几个机会的想法。
CHARLIE MUNGERWhat's interesting is that at least 90 percent of the professional investment management operations don't think the way we do at all. They just think, if they hire enough people, they can be better at determining whether Pfizer or Merck is going to do better over the next 20 years. And they can do that, stock by stock, all through the 500 and have wide diversification. And at the end of 10 years they'll be way ahead of other people, and, of course, they won't. Very few people have this idea of searching for just a few opportunities.
沃伦·巴菲特没错。你得等着那个好球出现。泰德·威廉姆斯(Ted Williams)在一本叫《击球的科学》(The Science of Hitting)的书里写过这个。他说,想成为优秀击球手,最要紧的事,本质上就是等球进入甜蜜区再挥棒。我呢,也一直说,想赢得一个出色生意人的名头,办法就是去买一门出色的生意。对吧?(笑声)这可比接手一门烂生意,再拼命展示自己有多厉害要容易多了,因为我确实没怎么见过有人能把烂生意起死回生这件事干成的。
WARREN BUFFETTYeah. You wait for the fat pitch. Ted Williams wrote about that in a book called “The Science of Hitting.” He said the most important thing in being a good hitter, you know, is to wait for the pitch in the sweet spot, basically. But, you know, I've always said that the way to get a reputation for being a good businessman is to buy a good business. You know? (Laughter) It's much easier than taking a lousy business, you know, and showing how wonderful you are at it, because I haven't seen that done very often.
“我们尽力解释”伯克希尔
"We do our best to explain" Berkshire
沃伦·巴菲特第二号问题。
WARREN BUFFETTNumber 2.
现场股东下午好。我是大卫·温特斯(David Winters),来自新泽西州山湖市(Mountain Lakes)。再次感谢您主办伯克希尔周末活动。真是太棒了。利率正处于我认为两代人以来的最低点。股票的总市值仍在高位。伯克希尔拥有相当数量的自由现金流、一个短久期的债券组合,您还在买入低市盈率、高质量的私人企业以及少数几只股票。假设应对本次衰退的刺激性经济政策最终导致利率上升,或许还令股票价格下跌,伯克希尔看上去正处于非常有利的位置,可以从中获利。您能否就此点评一下?另外,两位是否担心投资者没能充分理解伯克希尔的企业集团结构,从而错误地为股票定价?
AUDIENCE MEMBERGood afternoon. David Winters. Mountain Lakes, New Jersey. Thank you again for hosting the Berkshire weekend. It's just great. Interest rates are the lowest they've been in, I think, two generations. Equity values, in aggregate, are still high. Berkshire has meaningful free cash flow, a short-duration bond portfolio, and you’re a buyer of low-multiple, high-quality private businesses, and a few stocks. Assuming that the stimulative economic policies to deal with the recession eventually cause interest rates to go up and, maybe, equity values to come down, Berkshire seems very well positioned to benefit. Would you comment? And also, are there any concerns on both of your parts about investors inadequately understanding the conglomerate structure of Berkshire and, therefore, improperly pricing the shares?
沃伦·巴菲特嗯,先回答第二个问题吧。我们希望后一种情况不会发生,因为我们尽力在把事情解释清楚。在最近一期年报里,我可是写了一万四千字,这弄得我们家有些成员来问我,是不是按字数拿稿费的。(笑声)我们——我们希望你能读懂伯克希尔,而且我希望信息确实传达到了。这就是我们举办这类会议的原因,也是我们花大量时间来撰写年报的原因。我们试着告诉你们,如果角色互换——如果我们的立场对调过来,我们会想知道什么。我们认为,年报里的信息,如果由一个具备一定商业和会计基础的人来阅读,是能读懂的;但如果他们没有这个基础,你知道,说实在的,什么都帮不了他们理解这家公司。但我们认为,只要他们有基本的理解,那么我们提供的,就是查理和我本人为了对伯克希尔形成一个大致估值所以需要的信息,我们也希望能够把公司的全貌讲明白。你知道,伯克希尔旗下有很多公司,但你不必把每一家的细微之处都弄懂。在很多时候,看整体情况就足够了。
WARREN BUFFETTWell, to answer the second question first, we hope the latter wouldn't be true, because we do our best to explain it. I mean I used 14,000 words in the last annual report, which caused certain members of my family to ask whether I was getting paid by the word. (Laughter) The — we want you to understand Berkshire, and I hope that comes through. That's why we have these kind of meetings. That's why we spend a lot of time writing an annual report. We try to tell you what we would like if the position was reversed — if our positions were reversed. And we think that the information in the annual report, if read by somebody that — they have to have some understanding of business and accounting, but if they don't, you know, nothing is going to help, really, in terms of helping them with the business. But we think if they have some understanding of it, we have given them the information that Charlie and I would need in order to come up with our rough ideas of a valuation of Berkshire, and we hope we get across what it's all about. You know, there are a lot of companies in Berkshire, but it's not important that you understand the nuances of every single one. Looking at what happens in aggregate, in many cases, will be sufficient.
市场里“怪事频发”
"Strange things happen" in markets
沃伦·巴菲特说到我们的仓位布局,我们账上有 160 亿美元的现金,这并不是因为我们想要 160 亿美元现金,也不是因为我们预期利率会上升,或者预期股市会下跌。我们持有 160 亿美元现金,是因为我们没看到任何东西,能让我们觉得物有所值,愿意为此放弃手里的现金。但我们愿意出手——我们在某个周一早上,碰到合适的生意就会出手,或者哪怕能找到我们喜欢的股票,又或者我们能找到——比如去年我们就找到了一些我们喜欢的垃圾债。今年我们完全找不到这样的机会了,因为价格已经发生了剧烈变化。所以,我们从来都不是在刻意“布局”。我们只是每天走进办公室,尽力做当天最聪明的事。如果没什么聪明的事可做,现金就是默认选项。查理?
WARREN BUFFETTIn terms of how we're positioned, you know, we have 16 billion of cash, not because we want 16 billion of cash, or because we expect interest rates to go up, or because we expect equities to go down. We have 16 billion in cash because we don't see anything that makes us want to part with that cash where we feel we're getting enough for our money. But we would spend — we spent a Monday morning on the right sort of business, or even if we could find equities that we liked, or if we could find — like last year we found some junk bonds we liked. We're not finding them this year at all, because prices have changed dramatically. So, we're not really ever positioning ourselves. We're simply trying to do the smartest thing we can every day when we come to the office. And if there's nothing smart to do, cash is the default option. Charlie?
查理·芒格就未来的机会而言,问题在于,到底还有没有可能出现像 1973-74 年,甚至 1982 年那样的机会——整个股市都让人垂涎欲滴的时候?我认为,我和沃伦有生之年再也见不到这种光景的可能性相当大。如果是这样,那伯克希尔也不会再有一大堆不用动脑筋就能赚钱的机会了。我们得像最近这样,一步一步往前啃,这也不算太糟。
CHARLIE MUNGERIn terms of future opportunities, the issue is, is it at all likely that there'll be an opportunity like 1973-4, or 1982, even, when equities generally are just mouthwatering? I think there's a very excellent chance that neither Warren or I will live to see either of those occasions again. If so, Berkshire's not going to have a lot of no-brainer opportunities. We're going to have to grind ahead the way we've been doing it recently, which is not all bad.
沃伦·巴菲特不过,也不是不可能再遇到一些令人垂涎的机会。我的意思是,市场怎么走,你根本猜不到。市场在时间的长河里的表现,简直难以置信。既然你提到了利率,你知道,日本十年期国债现在的收益率是 0.625%。0.625%。我想,二十年前在座参加股东大会的人,包括我和查理,没人能想到,一个财政赤字庞大的国家,它的十年期国债收益率会低到 0.625%。你说是不是,查理?(笑)
WARREN BUFFETTIt's not impossible, though, we'll get some mouthwatering opportunities. I mean you just don't know in markets. It's unbelievable what markets do over time. And since you brought up interest rates, you know, in Japan the 10-year bond is selling to yield 5/8ths of 1 percent. Five-eighths of 1 percent. I don't think there's anybody in our annual meeting of 20 years ago, certainly including Charlie and myself, who would have dreamt that a 10-year bond of a country, you know, running a significant deficit would be selling at 5/8ths of 1 percent. I mean would you say so, Charlie? (Laughs)
查理·芒格谁说不是呢。但怪事就是会发生。
CHARLIE MUNGERWould I ever. But strange things happen.
沃伦·巴菲特怪事就是会发生。
WARREN BUFFETTStrange things happen.
查理·芒格但如果这种事情能在日本发生,那在美国,也可能发生一些对投资群体来说没那么可怕的事情。这并不是不可想象的。我的意思是,我们可能正进入一个相当长的时期,在这段时期里,即使是聪明、分散投资的普通股投资者,哪怕雇了收费高昂的顾问,业绩也不会太好。
CHARLIE MUNGERBut if that could happen in Japan, something much less horrible for the investing class could happen in the United States. It's not unthinkable. I mean we could be in for a considerable period when the average intelligent, diversified investor in common stocks, using fancy paid advisors, just doesn't do very well.
沃伦·巴菲特但你可以说,如果我们警告并希望不会发生的衍生品问题真的出现了,这可能会在某些领域为我们带来巨大的机会。我是说,你知道,但我们——这对社会来说不是好事,但很可能对我们来说是好事。如果市场陷入混乱——去年垃圾债券市场就有些混乱,因为大量垃圾债券被创造出来,其速度远远快于可用于吸纳它们的资金流入速度。而今年,情况正好相反。资金正涌入垃圾债券基金。每周大约十亿美元,这改变了整个价格局面。世界本身并没有发生那么大变化。只是混乱已离开这些工具的市场。
WARREN BUFFETTBut you could argue that if what we warned against, and hope doesn't happen, with derivatives should happen, it might create enormous opportunities for us in some arena. I mean, you know, but we — wouldn't be good for society, but it might very well turn out to be good for us. If you get chaotic markets — you had a somewhat disorganized market in junk bonds last year, because there were a lot of them created much faster than the funds available to absorb them were coming in. Now, this year you have just the opposite situation. You have money pouring in to junk bond funds. Billion dollars a week, roughly, and that's changed the whole price situation. The world hasn't changed that much. It's just that the chaos has left the market for those instruments.
“内在价值极为重要,又极其模糊”
"Intrinsic value is terribly important and very fuzzy"
沃伦·巴菲特第三位。
WARREN BUFFETTNumber 3.
现场股东您好。我叫保罗·托马西克,来自伊利诺伊州桑顿市。本·格雷厄姆和价值投资模型——我想把讨论拉回到这上面来。您、查理还有本·格雷厄姆身上最有趣、最特别的一点,就是自律。那种令人难以置信的自律。如果您去审视这个模型,并试图思考如何把它传授给别人,让别人也学会这种自律,我觉得可能需要在两个方面对它稍作调整。这就是我想请您评论的。第一,内在价值。人们总是在讨论如何计算内在价值。但在实践中,我觉得您算出的是一个有保障——99% 可能——低于内在价值的数字。经典例子是 2000 年,您说会以 4.5 万美元的价格回购股票。您并不是在说伯克希尔·哈撒韦的内在价值就是 4.5 万美元。您是在说它远高于此。任何以低于 4.5 万美元的价格买入的人,都应该为此感谢您。另一个方面是这个模型里隐藏的假设。那就是,模型假定,一旦你找到了一只价值股并买入,它的内在价值就不会再下降。这是分析过程中必须成为纪律一部分的第二个步骤。所以,即使你发现了一只价值股,你的工作也还没有做完。你还必须分析,它的内在价值是否会下降。尤其常见的是,公司自己把内在价值给糟蹋了,管理层把它送掉了。这在伯克希尔·哈撒韦倒是没发生过,不过我也不想对此给出无保留的评价,因为我看到你们正在翻修办公室,所以不知道那里有多少内在价值被丢掉了。麻烦您能不能就这两点谈谈您的看法。您计算的到底是内在价值本身,还是一个肯定低于内在价值的数字,然后把那个数字放进公式里?还有,即使您找到了一只市价低于内在价值下限的股票,您还会做第二步功课,去分析它的内在价值未来会不会下降吗?谢谢。
AUDIENCE MEMBERYes. Hello. Paul Tomasik. Thornton, Illinois. Ben Graham and the model of value investing — I'd like to bring the discussion back to that. And what's interesting and exceptional about you, and Charlie, and Ben Graham, is the self-discipline. The incredible self-discipline. And if you look at the model and try to think how to present it to teach others that self-discipline, I think you have to make a little tweak to it in two areas. And that's what I'd like you to comment on. One, intrinsic value. It's always discussed that you calculate intrinsic value. But in practice, I think you find a number that is guaranteed — 99 percent likely — to be less than intrinsic value. Classic example was in 2000 when you said you'd buy shares back at 45,000. You weren't saying that Berkshire Hathaway's intrinsic value was 45,000. You were saying it was significantly more. And anyone who bought it for less than 45,000 is grateful to you. The other area is the hidden assumption in the model. And that is, it's assumed that once you find a value stock and you buy it, that the intrinsic value isn't going to go down. And that's a second part of the analysis that has to be part of the discipline. So even though you found a value stock, you still haven't done all the work. You have to analyze, is the intrinsic value going to go down. In particular, companies throw away intrinsic value is the most common. Management gives it away. That hasn't happened at Berkshire Hathaway, although I don't want to give an unqualified comment on that, since I see you're remodeling the offices, so we don't know how much intrinsic value's been thrown away there. So, if you could comment on the two things. Do you calculate intrinsic value, or a number that's absolutely positivity under intrinsic value, that's the number you put in the equation? And even when you find a stock selling for less than this lower bound of intrinsic value, do you still do the homework on the second part and analyze, will the intrinsic value go down in the future? Thank you.
沃伦·巴菲特嗯,要是我的体重再轻个 20 磅,我谈自律可能就更有底气了,不过嘛——(笑声)——眼下咱们先不提这个。你问题的第二部分,是关于内在价值会下降。实际上,如果你把内在价值理解为未来现金流的折现值,那么这个计算理应已经内置了这样一个事实,即某些企业未来赚的钱会比现在少。并不是说它的价值到未来某天突然就下降了,而是说你现在就该把它算进去。不过,我们过去多次强调过,内在价值极为重要,又极其模糊,而我们只会在我们认为把握最大的那类企业里尽力去估——也就是那些我们的预测具有相当高确定性的情况。这样一来,就排除了形形色色的公司。打个比方,有点像一条天然气管道。我是说,一条管线出大意外的情况概率应该相对较小。这不等于说概率是零,但确实相对较小。现在,假设有一条天然气管道——确实有些管道如此——要么天然气供应将逐渐枯竭,要么有其他竞争管线可能试图抢走你 10 年前签的合同,而这些合同两年后就要到期了,你将不得不降价。我想说的是,两年后,当你不得不降价时,你如果今天就正确计算了它的内在价值,并且已经把未来利润率会低于当下这个事实考虑进去,那么它的内在价值今天并没有下降。我们最近看了一条管道,认为它很容易受到竞争性价格压力,因为存在其他替代管道能把天然气运入市场。就计算而言——计算本身没错——但结果却截然不同,要看是这条管道,还是另一条能将天然气从 A 市场运到 B 市场且成本最低的管道,并且它未来仍会保持其最低成本供应商的地位。但这并不是——如果算得对,你就会把对未来经营年份利润下滑的预测内置在计算里。你不会等到事情发生了才去预见它。你知道,查理有句名言,说他只想知道自己会死在哪里,这样他就永远不去那个地方。(笑声)嗯,这就是在商业预测中的一部分。我是说,我真的很喜欢——我其实从来没见过哪本投资银行家的招股书。我希望有一天能见到一本,并且希望见到的时候我能扛得住那份冲击——书里展示的企业利润是往下走的。有太多企业的利润都会往下走,而且注定会往下走。而我老是看到一堆废话,它们把未来十年利润都预测出来,并且永远只升不降。这根本就不是真实世界。你必须去分析企业——有些企业未来会面临今天还不存在的、巨大的竞争压力。我们就在德克斯特鞋业上犯过这种错误。我是说,我们买下了一家税前年利润 4000 万美元左右的企业,我们想当然地以为未来会和过去一样好,而我们实在是——我实在是错得不能再离谱了。这个例子就是把未来根本不会重现的——竞争格局——套用到了预测中。你知道,这就是商业的一部分。我可以告诉你,财富 500 强里,大概有 20%——但我不知道究竟是哪 20%——五年后赚的钱很可能会比现在少得多。这游戏的全部意义就在于此,就在于弄清楚那些未来的现金流大概会是多少。当你觉得在这点上做不出合理估计的时候,就跳到下一个。查理?
WARREN BUFFETTYeah, I would feel somewhat better qualified to speak on self-discipline if I weighed about 20 pounds less, but — (laughter) — for the moment we'll ignore that. The second part of your question, relating to intrinsic value going down. Actually, if you compute intrinsic value as reflecting the discounted value of future cash flows, that should have, built into it, a calculation that allows for the fact that certain businesses are going to earn less in the future than now. It isn't that their intrinsic value goes down then, because you should build it into your calculation right now. But, you know, as we point out many times in the past, intrinsic value is terribly important and very fuzzy, and we do our best to work with — in the kind of businesses where we think that we have the highest probabilities — where our predictions are of a fairly highly probable nature. And that leaves out all kinds of companies. It's pretty good. We'll say it's something like a natural gas pipeline. I mean the chances of big surprises in a pipeline should be relatively small. That doesn't mean they're zero, but they're relatively small. Now, let's assume that you had a gas pipeline, which some have, where either the supply of gas is going to run down or where there are competitive pipelines that may be trying to take away your contracts that you wrote 10 years ago and expire in two years and you're going to have to cut prices. I would say that two years from now, when you have to cut prices, the intrinsic value hasn't gone down from today, if you properly calculate it today and build in the fact that profit margins in the future will be lower than today. We looked at a pipeline recently where we think they are going to be vulnerable to competitive price pressures because of alternate ways of getting gas to market through other pipelines. And the calculation is entirely different — the calculation isn’t different — the results are different, in terms of that pipeline versus the pipeline that is the low-cost way of delivering gas from one market to another, and will remain the low-cost producer. But it isn’t — if properly calculated, you build in the prediction of decline in future operating years. You don't wait till you get there to anticipate it. You know, Charlie's famous for saying that all he wants to know is where he's going to die so he'll never go there. (Laughter) Well, that's part of predicting in business. I mean, there — I love the — I really have never seen an investment banker's book. I hope to see one someday, and I hope I can survive the shock when I do see it, where the earnings of the business being offered go down. Lots of businesses' earnings go down. And they're going to go down. And I get all this nonsense, you know, where they project it out for 10 years and it always goes up. It just isn't the real world. And you have to analyze businesses — some businesses are going to be subjected to enormous competitive pressures that aren't extant today. And we made that mistake, for example, at Dexter Shoe. I mean we bought a business that was earning $40 million, or so, pretax. And we assumed that the future would be as good as the past, and we couldn't have been more — I couldn't have been more wrong. So that was a case of projecting into the future, conditions which were not going to exist in the future — competitive conditions. That's part of, you know, that's part of business. And I will tell you that, you know, 20 percent of the Fortune 500 — but I don't know which 20 percent — are going to be earning, you know, significantly less money probably five years from now than they are today. And that's what the game is all about. Figuring out what those future cash flows are likely to be. And when you can't — when you feel you can't come up with reasonable estimates in that respect, you move onto the next one. Charlie?
查理·芒格是啊。我们有这简单而又老派的纪律,沃伦把它比喻成特德·威廉姆斯在等球——专等那个“好打的球”。我不知道沃伦怎么看,但如果有人跑来跟我说:“查理,你可以像别人那样去管钱,用各种指数衡量你,顾问挑选顾问,再由委员会来审查你,”我会恨透这差事的。我会觉得这是把我关进了枷锁里。而且这套枷锁,其系统本身就注定了我无法创造价值。沃伦,你觉得干这——
CHARLIE MUNGERYeah. We have this simple, old-fashioned discipline, which Warren likens to Ted Williams waiting for a fat pitch. I don't know about Warren, but if you said to me, "Charlie, you can go into the business of managing money the way other people do, where you're measured against indexes and you got consultants choosing consultants that are reviewing you to committees," I would just hate it. I would regard it as being put into shackles. And shackles where the very system was preventing me from delivering value. Warren, how would you feel about that —
沃伦·巴菲特是啊,我们不会去——
WARREN BUFFETTYeah, we wouldn’t
查理·芒格——这差事怎么样?
CHARLIE MUNGER—chore?
沃伦·巴菲特——干那个。我们不会去干。事实上,我们也从来没干过。你知道,当初,1956 年 5 月 5 日成立合伙公司时,我给那七位有限合伙人分发了一份叫“基本规则”的东西。我说,“这些是我能做的,这些是我不能做的。还有些事是我不知道自己能不能做的,也许吧。”那份东西很短。但要是打定主意去做一件你明知自己做不到的事,结果只能是——你知道,注定会出问题。我是说,如果有人跟我说,你必须跳过七英尺高——现在甚至降到四英尺也行——(笑声)——从现在到日落之前,跳不过去就枪毙我,你知道,我会马上出门去买件防弹背心。(笑声)
WARREN BUFFETT— do it. We wouldn't do it. We never did do it, as a matter of fact. And one of the, you know, the initial — when we formed the partnership on May 5th, 1956, I passed out to the seven limited partners something called the "ground rules." And, you know, I said, "Here's what I can do and here's what I can't do. And here's some things I don't know whether I can do or not, maybe." It was fairly short. But the idea of setting out to do something that you know you can't do, that can’t be — you know, that's got to lead to problems. I mean, if somebody tells me I have to high jump seven feet, and we could even move that down to four feet now — (laughter) — you know, between now and sundown or I'll be shot, you know, I will go out and buy a bulletproof vest. (Laughter)
查理·芒格是啊,整个资产管理体系要求人们假装能干自己干不了的事,还要假装喜欢自己其实并不喜欢的事。我觉得这样过日子太糟糕了,但报酬倒是很丰厚。(笑声)
CHARLIE MUNGERYeah, the general system for money management requires people to pretend that they can do something that they can't do, and to pretend to like it when they really don't. And I think that's a terrible way to spend your life, but it's very well paid. (Laughter)
房地美、房利美与系统性衍生品风险
Freddie Mac, Fannie Mae, and systemic derivatives risk
沃伦·巴菲特第 4 个问题。
WARREN BUFFETTNumber 4.
现场股东你好。我是约翰·戈洛布,来自堪萨斯城。我有一个关于衍生品的跟进问题。在媒体聚焦您年报中的评论之后,房利美的负责人站出来说,嗯,巴菲特的批评不适用于房利美,因为第一,我们有简单的普通衍生品,可以在市场上定价;第二,我们需要衍生品来防范利率风险。我猜,考虑到 80 年代储蓄和贷款行业发生的事,这似乎挺合理。所以我的第一个问题是,您对雷恩斯先生的回应是什么?第二个问题跟您对衍生品与系统性风险之间联系的担忧有关:房利美和房地美在这方面的担忧中是不是扮演了特别突出的角色?谢谢。
AUDIENCE MEMBERHi. I'm John Golob from Kansas City. I have a follow up question on derivatives. After the press zeroed in on the comments in your annual letter, the head of Fannie Mae got up and said, well, Mr. Buffett's criticisms don't apply to Fannie because, number 1, we have simple vanilla derivatives that are priced in the market. And secondly, we need derivatives to protect against interest rate risk. And I guess, given what happened to the savings and loan industry back in the '80s, that seems reasonable. So my first question is what is your rejoinder to Mr. Raines? And the second part of my question gets to your concern about the connection between derivatives and systemic risk. And that is, do Fannie and Freddie play a particularly prominent role in this concern? Thank you.
沃伦·巴菲特是的。我对弗兰克·雷恩斯非常尊重。我认为他在房利美做得很出色。我对具体情况不深入了解。问题在于,正如你提到的,像房利美或房地美这类机构,以及过去的储蓄和贷款机构,都面临一个固有难题——抵押贷款工具本身带来的资产与负债匹配(或者说接近匹配)问题。它们之所以遇到那个曾拖垮许多机构的严重问题,根源在于抵押贷款工具中的可选择性。在抵押贷款工具中,特别是随着时间推移,你买入——你知道,如果你买入一笔抵押贷款——或者别人拿走了抵押贷款,你拥有它——如果这是一笔糟糕的交易,你拿到的是 30 年期的工具;如果是一笔好交易,你拿到的就是大约 30 分钟期的工具。买方——也就是办理抵押贷款的那个人——可以随时以相对较低的成本取消这笔交易。而随着时间推移,公众对此越来越敏感,因此他们为了非常微小的利差就会更快地再融资。很多年前,加州有过所谓的“到期出售条款”。我想——那些条款后来失效了吗,查理?或者发生了什么事?所以曾经有些方法可以缩短抵押贷款的预期期限。但当你大规模依靠借来的钱运作时——就像储蓄和贷款机构以及房利美、房地美所做的那样——这就成了一个根本性问题:你持有这种非常长期的工具,但它——如果对你有利、利率下降而你想继续持有,它可以变得非常短期。或者如果利率上升、没人愿意再融资,它又会变得非常长期。在这种情况下,如果你经营一家巨型机构,甚至是一家较小的机构,但杠杆率很高,你就会想方设法尽可能使你的负债久期与资产久期相匹配,并采用各种方法来保护自己,免受交易对手方(实际上就是你的资产)所拥有的那种可选择性带来的影响。这并不容易做到。房利美、房地美以及其他机构试图通过各类衍生品工具,以及它们自身发行债务的种类等方面来做到这一点。它们非常聪明,而且它们做得——你知道,我猜它们在这件事上比查理和我做得好,但从本质上讲,它不可能做到完美。在某些情况下,当出现巨大缺口时——你在金融市场里担心的事情,虽然不常发生,但真正摧毁人们的是那些学者们所说的六西格玛、五西格玛或七西格玛事件,基本上就是那些本不该发生的事情。西格玛是一种描述它们在某个给定时期内发生概率的方法——即西格玛数量。金融市场本身并不适合基于这种模型。你知道,大多数时候它们都适用,直到它失效。当它失效时,你知道,混乱就会主宰一切。在金融市场中发生的六西格玛事件——或者说理论上的六西格玛事件——比任何概率曲线的研究结果都要多。而正是当出现缺口或断裂、市场关闭或任何类似情况时,这些事件才会导致机构倒闭。在我看来,无论如何,衍生品放大了这种情况发生的可能性以及一旦发生时的损害程度。再说一次,我们不认为自己能在数学上告诉你这类事件发生的概率是多少,我们认为任何声称能告诉你的,都是在跟你开玩笑。我曾有过对冲基金经理坐下来跟我说,他们有 28% 的概率获得 30% 到 40% 之间的回报率。算出了所有这些精确数字。任何在金融领域给出精确数字的人,都要当心。所以,我想说,如果我是房利美或房地美的经营者,我会极其警惕正在发生的事情,我会理解自己面临的那个根本性问题——弗兰克·雷恩斯对此肯定非常清楚——那就是资产中固有的可选择性。我会尽可能接近匹配它。如果我通过衍生品工具或其他方式来做,我会尽量匹配——我会尽量将那种可选择性可能引发的麻烦降到最低。然后我会非常担心交易对手方是谁,因为每当有人承诺在你遭遇糟糕情况时支付你一大笔钱,你最好非常确定他们有能力并且会付款,因为发生在你身上的糟糕事很可能也正在给他们带来糟糕情况。你知道,这在保险行业时不时就会发生。这也是为什么再保险应收款是一种危险的资产。在衍生品市场也会发生这种情况。当长期资本管理公司(LTCM)在一类资产上遇到麻烦时,它们会在很多类资产上遇到麻烦,而且与它们做生意的其他所有人也都在同样的问题上遇到很多麻烦。这就是为什么美联储插手了他们从未想过会插手的事情。他们出手干预,实质上强制推行了一个解决方案——顺便说一句,这可能是正确的做法。但他们——为了一个在此之前世界上几乎没人听说过的、不知名的对冲基金,它当时已经开始威胁到美国——美国金融体系的稳定。查理?
WARREN BUFFETTYeah. I have a lot of respect for Frank Raines. I think he's done a good job at Fannie Mae. I don't know the situation intimately. The problem, as you mention, is that an operation like Fannie Mae or Freddie Mac, or savings and loans in the past, had this problem, which is inherent in the mortgage instrument, in matching — or coming close to matching — assets and liabilities. And the reason they had that terrible problem, which did in many institutions, was the optionality in a mortgage instrument. And in a mortgage instrument, particularly as the years have progressed, you buy a — you know, if you buy a mortgage — or somebody else takes out the mortgage, you own it — you have a 30-year instrument if it's a bad deal and you have about a 30-minute instrument if it's a good deal. The buyer — the person who takes out the mortgage — can call off the deal at any time at relatively low cost. And the public has been sensitized to that more and more as time has gone by, so they've been quicker to refinance for very small differentials. Now, many years ago, they had what they called due-on-sale clauses in California. I think — were they invalidated, Charlie, or what happened with those? So that there were ways of shortening up the mortgage expected maturities. But it's a fundamental problem when you are operating on borrowed money in a very big way, which is what S&Ls did and what Fannie does, and Freddie, that you have this very long-term instrument, and it — but it can be very short-term if it becomes advantageous to you, and rates go down and you want to keep it. Or it becomes very long-term if rates go up and nobody wants to refinance. And under those circumstances, if you run a huge institution, or even a smaller one, but that has a high — highly leveraged, you are going to look for one way or another to try to match the duration of your liabilities as close as you can to the duration of your assets, and have various methods to protect yourself against the optionality that exists with the counterparty, in effect, your asset. That's not easy to do. And Fannie, and Freddie, and other institutions, attempt to do that through various types of derivative instruments, as well as other things, in terms of the kind of debt they issue themselves and so on. And they're very smart, and they do it — you know, my guess is they do a better job than Charlie and I could do at it, but it can't, by its nature, be perfect. And under some circumstances, where you get large gaps — the thing you worry about in financial markets, and it doesn't happen very often, but your — the thing that really destroys people are what the academics would call six-sigma, or five-sigma, or seven-sigma events, which are things that are never supposed to happen, basically. And sigma is a method of describing the probabilities that they will happen in any given period — the number of sigmas. Financial markets don't lend themselves well to modeling based on that. You know, they do most of the time, until it doesn't work. And when it doesn't work, you know, chaos reigns. And there are more six-sigma events that happen in financial markets — or theoretical six- sigma events — than any study of probability curves would ever come up with. And that’s — when you have gaps or discontinuities, when markets close, whatever it may be, those are what cause institutions to go out of business. And derivatives, in my view, anyway, accentuate the possibility of it happening and the extent of the damage, if and when it should happen. Again, we don't think we mathematically can tell you what the probabilities are of something like that, and we think anybody that does tell you, you know, is kidding you. And I've had managers of hedge funds sit down with me and tell me that they had, you know, a 28 percent probability of returns between 30 and 40 percent. Come up with all these exact figures. Anybody comes up with exact figures in finance, watch out. So, I would say that if I were running Fannie or Freddie, I would be terribly conscious of what was happening in there, and I would understand this basic problem I have, which I can guarantee you, Frank Raines understands extremely well, of the optionality built into his assets. And I would try to come as close to matching that. And if I did it through derivative instruments or whatever, I would try to match — I would try to reduce the troubles that could be produced by that optionality to a minimum. And then I would get very worried about who the counterparties were, because anytime somebody promises to pay you a lot of money if something terrible happens to you, you better be very sure that they can and will pay, because the terrible thing that's happening to you may be presenting terrible things to them. You know, that will happen in the insurance industry from time to time. And that's why reinsurance recoverables are a dangerous asset to have. It will happen in the derivative markets. When LTCM had troubles with one type of asset, they had troubles with a lot of types of assets, and everybody else they were doing business with was having a lot of troubles with those same things. And that's why the Federal Reserve stepped into something they never dreamt they would have stepped into. They stepped in to force, essentially, a solution, which may have been the right thing to do, incidentally. But they — for some obscure hedge fund that nobody in the world virtually had heard of, until that point, and had started threatening the U.S. — the stability of the U.S. financial system. Charlie?
查理·芒格嗯,我认为你指出交易对手方的信用风险这一点是对的。我的猜测是,房利美和房地美都已相当明智地考虑了很多种不同的情景,在这些情景下,只要所有交易对手方都付款,它们就会没事,或者接近没事。我敢打赌一大笔钱,它们在交易对手方不付款的可能性上赋予的权重比我们低得多。我认为很多交易对手方的行为比房利美和房地美危险得多,而且——正因为如此,这些交易对手方可能会陷入麻烦。然后它们会把这些麻烦转嫁给那些以为自己已经对冲了风险的人。
CHARLIE MUNGERWell, I think you're right to point to this creditworthiness of the counterparty risk. My guess is that both Fannie and Freddie have been pretty intelligent at thinking through a whole lot of different scenarios where they'll be OK, or close to OK, if all the counterparties pay. And I would bet a lot of money that they weight the possibility that counterparties won't pay a lot lower than we do. I think a lot of the counterparties are behaving in a lot more dangerous way than Fannie and Freddie are, and that — and the counterparties can get in trouble because of that. And they can translate that trouble to people who assume that they're hedged.
沃伦·巴菲特这就是那些分担了部分风险的房贷担保机构的情况。房利美和房地美都是非常老练的机构。非常、非常老练的机构。但如果你过分依赖他人,在金融史上会有些时期,世界上所有的老练都无法拯救你。最好的做法是能够依赖自己的资源。在伯克希尔,我们基本上就是这样经营的。这种做法可能比必要的更安全,但,你知道,查理和我已经够富有了。我们不需要晚上睡不着觉。
WARREN BUFFETTAnd that's true of the mortgage guarantee institutions that take part of the risk away. Fannie and Freddie are very sophisticated institutions. Very, very sophisticated institutions. But if you depend too much on other people, there can be periods in financial history where all the sophistication in the world may not save you. The best thing to do is to be able to count on your own resources. And at Berkshire that's basically the way we operate. And it may be safer than necessary, but, you know, Charlie and I are rich enough already. We do not need to stay up at night.
[章节] “我们并不承担巨大的货币风险”
"We do not run a big currency risk"
沃伦·巴菲特第 5 个问题。
WARREN BUFFETTNumber 5.
现场股东我的名字是约瑟夫·拉普雷(音译)。我是来自明尼苏达州明尼阿波利斯的股东。感谢有这个机会提问。在去年的股东大会上,我记得芒格先生说过一句话,大意是美元有朝一日遭遇价值崩盘并非不可想象,类似于阿根廷货币最近遭受的那种情况。我担心的是,如果美元相对于外币的价值崩盘,伯克希尔·哈撒韦的保险业务可能会发现,他们不得不以大幅升值的外币计价来赔付财产重置成本。我有两个具体问题。首先,伯克希尔·哈撒韦有没有办法保护自己免受可能由货币崩盘引发的通胀影响?其次,你对个人投资者如何保护自己免受货币风险有什么想法?谢谢。
AUDIENCE MEMBERMy name is Joseph Lapray (PH). I'm a shareholder from Minneapolis, Minnesota. Thank you for this opportunity to present a question. At last year's meeting, I believe that Mr. Munger made a comment to the effect that it was not inconceivable that the U.S. dollar could someday suffer a collapse in value, similar to that which had recently befallen the currency of Argentina. I am concerned that in the event of a collapse in the value of the dollar relative to foreign currencies, that Berkshire Hathaway's insurance operations may find themselves having to pay for replacing property whose cost is denominated in sharply-appreciated foreign currency. I have two specific questions. First, does Berkshire Hathaway have any way to protect itself from the effects of inflation induced by a possible currency collapse? And second, do you have any ideas about how individual investors can protect themselves from currency risk? Thank you.
沃伦·巴菲特好的。我先让查理回应一下,他去年是否像这位先生说的那样讲过。
WARREN BUFFETTYeah. I'll ask Charlie first to comment on whether he said exactly what the gentleman said last year.
查理·芒格嗯,我不——我并没有预测美国会像阿根廷那样完蛋。(笑声)我所预测的是,这里可能发生各种基于过去近期经验无法想象的事情。而伯克希尔,沃伦,总的来说,我们的负债是以美元计价的。
CHARLIE MUNGERWell, I don't — I wasn't predicting that the United States would go to hell as much as Argentina has. (Laughter) What I was predicting is that all kinds of things could happen here that are unthinkable, based on past recent experience. And Berkshire, Warren, by and large, our liabilities are denominated in dollars.
沃伦·巴菲特对。
WARREN BUFFETTRight.
查理·芒格我们根本没有巨大的外币敞口。
CHARLIE MUNGERWe don't have a huge foreign currency exposure at all.
沃伦·巴菲特不,这个嘛,我们有——你知道,我们可能有一些——我们至少有几十亿美元的负债是用其他货币计价的,但我们也有差不多数量的资产是用那些货币计价的。所以,我们不会每天去考虑欧元资产和欧元负债是否匹配。但大体上,我们也不会让两者的差距变得太大。我的意思是,我们在全球范围内没有大量只由美元资产来匹配的其他货币负债。我们的绝大部分资产和负债,绝大多数是以美元计价的。但我们会有——你知道,我们可能目前有,比如说,几十亿美元的负债,主要是欧元负债,而我们至少有那么多的资产。所以,我们不会承担很大的——我们伯克希尔不会承担很大的货币风险。现在,如果你要说美元大幅贬值,你知道,如果我们持有大量美元资产,我们都面临那个风险。我个人并不像担心——其实我并不怎么担心美元相对于其他货币会大幅贬值。但我认为,在未来 20 或 30 年的某个时候,这个国家有可能再次出现恶性通胀。可能世界各地都会有。而其他国家出现恶性通胀的可能性很可能比美国还要大。但通胀始终是经济的一个潜在危险。我的意思是,我一直认为通胀时刻都在缓解,因为它是一种由某种原因引发、会因人类行为而反复出现的东西,我认为,这与立法机构和政府的行为方式有关。所以,我认为在未来,比如说,20 或 30 年内的某个时点出现高通胀的概率——这个概率并不低。我希望它不会发生。查理,你有什么要说的吗?
WARREN BUFFETTNo, well, we have — you know, we may have — we have a few billion dollars, at least, denominated in liabilities in other currencies, but we also have assets in those currencies, pretty much. So, we don't think about it day by day in terms of matching euro assets against euro liabilities. But in a general way, we don't get way out of whack, either. I mean, we do not have lots of liabilities around the world in other currencies which are only matched by assets in U.S. dollars. Most of our assets and liabilities, overwhelmingly, are going to be in U.S. dollars. But we’ll have a — you know, we will have, maybe at the present time, a couple of billion that — of liabilities, primarily in euros, and we have at least that much in the way of assets. So, we don’t run big — we do not run a big currency risk at Berkshire. Now, if you talk about the value of the dollar declining dramatically, you know, we all face that risk if we have a lot of dollar assets. I personally don't worry about the American currency getting worth far less, relative to other currencies, as much as I worry — I don't really worry about it. But I think there's a probability that sometime in the next 20 or 30 years that you could have rampant inflation in this country again. You'll have probably have it around the world. And it's probably more likely in a good many other countries than it is in the United States. But inflation is always a latent danger to an economy. I mean I always think of inflation as being in remission at all times, because it's something that has a cause that will recur, in terms of human behavior, from time to time, I think, in terms of how legislatures behave and governments behave. So, I think that the probability of high inflation at some point during the next, say, 20 or 30 years is — it's not a low probability. I hope it doesn't happen. Charlie, do you have anything?
查理·芒格嗯,从长期看,几乎所有货币都会走向末路。换句话说,这是一种产物,好比罗马的——叫什么来着,第纳尔还是什么?你看现在的英镑,看现在的美元,都是如此。如果你要展望未来 200 年,会不会有美国政客把货币搞砸?我认为答案是肯定的。但我不会去预期近期会发生什么可怕的事。而且——不过如果情况真的变得一团糟,阿根廷就开始没收股东财产了。如果那种事开始发生,而且是由政府出面干的,那我们很可能也保护不了你。(笑声)
CHARLIE MUNGERWell, in the long-term practically all currencies go to hell. In other words, it's a product, like the Roman — what was it, denarius or something? You take the British pound, you take the American dollar, so far. And if you want to go out 200 years, will some politicians in the United States ruin the currency? I think the answer is yes. But I wouldn't anticipate some horrible event in the near future. And — But if things really went to hell, Argentina started confiscating property of shareholders. And if that starts happening and the government is doing it, we probably won't be able to protect you. (Laughter)
沃伦·巴菲特我听这笑声似乎有点紧张啊。(笑声)
WARREN BUFFETTThat sounds like kind of a nervous laugh to me. (Laughter)
收购机会像滚雪球一样越滚越大
Acquisition opportunities growing like a rolling snowball
沃伦·巴菲特第六个问题。
WARREN BUFFETTNumber 6.
现场股东嗨,您好。我是来自印度的高塔姆·达尔米亚(Gautam Dalmia,音)。两位先生,如果请你们回想一下投资生涯刚起步的时候,我想那时潜在的收购机会应该比现在更难遇到。我想问两位先生的是,你们当时是如何确保能有足够多优质的交易机会来到你们面前,供你们从中选择的?我还有一个问题。伯克希尔的子公司没有退休政策。这对留住和激励那些可能成为高级管理层继任者的员工,会有什么影响?
AUDIENCE MEMBERYeah, hi. I'm Gautam Dalmia (PH) from India. Sirs, if I would take you back to the start of your investing careers, I assume it would have been harder for potential acquisition opportunities to come by. The question I would like to ask you sirs is, how did you ensure then that you had good enough deal flows coming to you to be able to choose from? I have one more question. The Berkshire subsidiaries do not have a retirement policy. What are the implications of this on retaining and motivating employees who are potential successors to senior management?
沃伦·巴菲特第一个问题是关于交易流。这个说法其实我不太喜欢,因为我们并不完全把它们看作是“交易”。这个词有点太像买入再卖出的味道了。但我们确实喜欢收购机会。而要做到这一点,实际上就是让我们在应该接到电话的时候接到电话。这样的机会并不多,因为我们谈论的是规模不小的企业。我们谈论的是那些热爱自己业务的所有者。这种情况偶尔会发生,但可能一年也就发生几次。我认为在美国现在,我们应该接到的电话,我们接到了相当合理的比例,这在 20 或 30 年前可不是这样。二三十年前,基本上没人联系我们,因为那时我们更多地被视为一家有价证券操作公司。我们没那么出名。这显然是自我强化的。如果我们收购了公司,并且卖给我们公司的人对交易感到满意,你知道,就会有更多的人联系我们。我们在 1983 年收购了第一家家具店。这后来直接促成了另外四笔交易,因为第一家交易的人很满意,他们跟我们谈了第二家。第二家交易的人也很满意,以此类推。所以,你知道,这就像——查理总是把复利比作,你知道,就像站在一个非常大的雪山顶上,手里握着一个雪球,让它滚下山坡。这就是收购机会的运作方式。我们已经持续了——大概 38 年,这是一个很长的——这是一座很高的山,雪球滚了这么长时间。到现在,它已经滚得相当快,个头也相当大,并且能吸引很多雪。这对我们很有利。在美国以外的地方,我们似乎不在他们的雷达屏幕上,所以我们没怎么听说那些机会。但我们在美国听到的已经足够了。这算不上一种“流”,从某种意义上说——我不是每周都能听到一个机会。你知道,我大概不是每个月都能听到一个。但我们想听到的那些,我认为,大部分现在我们都能接到电话了。我认为我们接到电话的比例现在比历史上任何时候都高。你知道,这都是好事。如果我们能在美国以外也做到同样的事,那也会是一个加分项。但美国是一个大市场,我们只需要把口碑传得更远。查理,另一个问题是什么?
WARREN BUFFETTFirst question about deal flow. It's a term I actually don't like very much, because we don't think of them as deals, exactly. That has a little too much of the connotation of something to be bought, and then again something to be sold. But we do like acquisition opportunities. And really that's just achieving that so that we get the calls when we should get the calls. And there aren't lots of those, because we're talking about good-sized businesses. We're talking about owners that love their businesses. And it's going to happen occasionally, but it's going to happen a few times a year, probably. I think in the U.S. now, that we get a pretty reasonable percentage of the calls that we should get, and that was not true 20 or 30 years ago. We didn't hear from anybody 20 or 30 years ago, to speak of, because we were looked at much more as being a marketable securities operation. And we just weren't as well known. It feeds on itself, obviously. If we acquire companies, and the people from whom we acquire them are happy about the deal, you know, we're going to hear from more people. We bought our first furniture operation in 1983. That really led to four other transactions, because the people in the first one were happy and they talked to us about the second one. And the people in the second one were happy and so on. So, you know, it's like — Charlie always describes compound interest as being like, you know, being at the top of a very large hill with wet snow and starting with a snowball and getting it rolling downhill. And that's a little bit like the acquisition situation works. We've been on a — by being around 38 years, it's been a long — it’s been a high mountain, in terms of the length the snowball is going. By now, it's going at a pretty good clip, and it's a pretty good size, and it attracts a lot of snow. And that's good for us. Outside the United States we do not seem to be on the radar screen, so we don't seem to hear about those as much. But we're hearing about enough in the United States. It's not a flow, in the sense of — I don't hear about one a week. You know, I don't, probably, hear about one a month. But the ones we want to hear about, most of them, I think, we're getting the calls now. I think we're getting a higher percentage of the calls now than ever in our history we would have gotten. And, you know, that's all to the good. And if we can do the same thing outside this country, that would be a plus, too. But this country's a big market and we'll just try and spread the word further. And Charlie, what was that other question?
查理·芒格嗯,他刚才谈到了交易流,人们普遍有一种假设,就是似乎很容易能安排好,让你只要坐在办公桌后面,就会有人把一个又一个绝佳的机会送上门来,你最后从一百个里挑出两个,这事儿就十拿九稳了。直到最近两三年之前,风险投资界就一直是这种心态。我们早年可完全没有这种条件,对吧,沃伦?
CHARLIE MUNGERWell, he talked some about deal flow, and there's a general assumption that it must be easy to somehow arrange things that you just sat behind a desk and people brought in one wonderful opportunity after another, and you finally selected two out of 100 and it would be a virtual cinch. That was the attitude in venture capital until the last two or three years. We didn't have any of that in the early days, right, Warren?
沃伦·巴菲特没错,确实如此。
WARREN BUFFETTNo, that's right.
查理·芒格我们是自己去发现证券的。我们只是在公开市场上寻找有什么证券可买。到我们开始收购整家公司的时候,一定有 20 年时间里,我们每年买进的不超过一两家。
CHARLIE MUNGERWe were finding our own securities. And we were just looking at the public markets to see what was available in securities. And when we started buying companies, there must have been 20 years when we didn't buy more than one or two a year.
沃伦·巴菲特对。机会既少,间隔也长。而且我们当时也没钱买太大的公司。我是说,我们收购联合棉衣商店(Associated Cotton Shops)时,实质上花了 400 万美元,在当时就是件大事了;还有收购霍克希尔德-科恩公司(Hochschild Kohn),我记得那笔交易我们得拿出 600 万美元的股本。而国民赔偿公司(National Indemnity)本身,买价是 700 万美元,国民火灾与海事保险(National Fire Marine)我记得是 140 万还是 170 万美元。我是说,那在当时就是我们能承受的全部了。所以这个雪球,你知道,是在往山下滚的过程中慢慢变大的。我们希望前面还有很长的山坡和很多湿雪,我们也正在找。
WARREN BUFFETTYeah. They were fairly few and far between. And we didn't have the money to buy very big ones, either. I mean it was a big deal when we bought Associated Cotton Shops for what, in effect, was 4 million, or when we bought Hochschild Kohn when we had to come up with 6 million of equity, as I remember, for that deal. And National Indemnity, itself, was 7 million for National Indemnity, and I think a million-4, a million-7 for National Fire Marine. And I mean that was all we could handle in those days. So the snowball has, you know, it's built up as it's gone down the mountain. And we hope there's a lot of mountain left and a lot of wet snow, and we're looking for it.
查理·芒格但公平地讲,我们当时是在四处挖掘那些机会。我们不是坐在办公桌后面,等着某个拿佣金的推销员走进来,把机会摆在面前让我们签个字。我想不出早年我们有哪笔交易是用这种办法做成的。
CHARLIE MUNGERBut it's fair to say that we were rooting around for those opportunities. We weren't sitting behind our desks and waiting for some commission salesman to come in and present us with opportunities to sign our name. I can't think of anything we bought in the early days that way.
沃伦·巴菲特没有,没有。
WARREN BUFFETTNo, no.
查理·芒格沃伦,你是主动找到杰克·林沃尔特的。难道不是你找上门去的吗?
CHARLIE MUNGERWarren, you chased down Jack Ringwalt. Didn't you go to him?
巴菲特讲述如何不让杰克·林沃尔特从国民赔偿公司交易中脱身
Buffett tells how he didn't let Jack Ringwalt wriggle out of National Indemnity deal
沃伦·巴菲特嗯,杰克·林沃尔特,国民赔偿公司的负责人,在座有些人认识他,杰克是个很有意思的人,也是位朋友。杰克每年会来 15 分钟想要卖掉国民赔偿公司的冲动。总有事情会惹毛他,比如一笔理赔进来,或类似的什么事。(笑)所以,每年有那么 15 分钟,他会想卖掉公司。我有个朋友查理·海德(Charlie Heider)——今天他可能也在场——我和他讨论过杰克每年“发情”15 分钟的这个现象。(笑声)我告诉查理,你什么时候逮到他进入这个状态,就通知我。结果有一天,查理打电话来说:“告诉你,杰克准备好了。”我说——(笑声)——“好,把他叫过来吧。”于是他大约 11:30 来了,我们就在那 15 分钟窗口期里谈妥了交易。(笑声)这绝对是真事。这故事很有意思,因为杰克谈成交易之后——我们确确实实是 15 分钟就谈成了——杰克谈成之后,其实并不想卖,但他——他又不会去反悔一笔已经谈妥的交易。但我们在握完手后,他对我说:“嗯,”他说,“我猜你会想要看审计过的财务报表吧。”如果我当时说要看,他就会说:“哦,那这就难办了,这交易没法做了。”(笑声)所以我说:“我做梦都不会想看审计过的财务报表。那是差得最离谱的玩意儿,”你知道。(笑声)然后杰克又对我说:“我猜你还会想要我把那些代理机构也卖给你吧。”我说:“杰克,我无论如何也不会买那些代理机构。”如果我当时说要,就是我要他卖掉代理机构——他准会说:“嗯,那,这我就做不到了,沃伦。我们肯定是彼此误会了。”就这样反反复复拉扯了大概三四回。最后杰克认了,把公司卖给了我。他是个讲信用的人,因为我觉得他其实并不想完成这笔交易,但我们约在查理位于 19 街和道格拉斯街的办公室碰头,杰克来拿国民赔偿公司那 700 万美元支票的时候,迟到了大概 10 分钟。他之所以迟到 10 分钟,是因为他在找还剩几分钟的停车计时器。(笑声)那一刻我就知道,他跟我是一路人。(笑声)
WARREN BUFFETTWell, Jack Ringwalt, who ran National Indemnity, and some of you here in the room knew, Jack was a very interesting guy and a friend. And Jack, for 15 minutes every year, would want to sell National Indemnity. Something would make him mad. A claim would come in or something of the sort. (Laughs) So, for 15 minutes every year he would want to sell. And a friend of mine, Charlie Heider — who may be here today — and I had discussed this phenomenon of Jack being in heat once a year for 15 minutes. (Laughter) And I told Charlie if you ever caught him in this particular phase to let me know. And there was a day that Charlie called and said, "You know, Jack's ready." And I said — (laughter) —"Well, get him over here." So, he came about 11:30 and we made a deal in that 15-minute zone. (Laughter) And this is absolutely true. It's a fascinating story, because Jack, having made the deal — and we really did make it in 15 minutes — Jack, having made the deal, really didn't want to do it, and — but he was — he wouldn't have backed out of a deal. But he said to me after we'd shaken hands, he said, "Well," he says, "I suppose you'll want audited financial statements." And if I'd said yes, he would’ve said, "Well, that's too bad then. We can't have a deal." (Laughter) So, I said, "I wouldn't dream of looking at audited financial statements. They're the worst kind," you know. (Laughter) And then Jack said to me, he says, "I suppose you'll want me to sell my agencies,“ and, “— to you as well." And I said, "Jack, I wouldn't buy those agencies under any circumstances." If I'd said yes to that, he would have — that I wanted him to sell the agencies — he'd say, "Well, yeah, I wouldn't be able to do it, Warren. We must have misunderstood each other." So, we went through about three or four of those. And finally, Jack gave up and sold me the business. He was an honorable guy, because he really, I don't think, wanted to do it, but we met down at Charlie's office at 19th, I think, and Douglas, and Jack was about 10 minutes late picking up this 7 million for National Indemnity. He was about 10 minutes late, because he was looking for a parking meter with a few minutes left on it. (Laughter) And that's when I knew he was my kind of guy. (Laughter)
查理·芒格但无论如何,这个过程并不容易。而且几乎在任何情况下,只要你坐在那张办公桌后面,美妙的交易机会就源源不断地自己送上门,那你坐的可是个危险的位置。
CHARLIE MUNGERBut at any rate, this process is not easy, and practically anything where you sit behind that desk and this wonderful deal flow is just coming by, you're in a very dangerous seat.
不买电信股,但可能买垃圾债
No telecom stocks, but maybe junk bonds
沃伦·巴菲特7 号。
WARREN BUFFETTNumber 7.
现场股东先生们,我叫吉姆·麦克斯韦,来自内布拉斯加州奥马哈。你们算是伸脚试了试水,通过给 Level 3 提供了一笔交易,或者说,参与了他们那笔交易。我想知道电信行业现在有没有任何领域——或者任何具体的公司——吸引你们。更重要的是,我想问一下环球电讯(Global Crossing)。他们现在正走破产法庭程序。美国军方用他们的通信服务。数据、电信之类的东西。有两家公司想从破产法庭买走他们的资产。一家是中国公司,一家是新加坡公司。美国说:“没门,老兄。”他们不想让中国控制环球电讯的资产,主要是因为军事安全。上周,中国公司退出了。新加坡公司进来并表示:“我们会买下那 80% 的股权——现在这部分股权可以买了。”但即便如此,如果这笔出售成功,环球电讯也不会落在美国人手里。我担心的部分原因是,如果这两家公司关系友好、愿意合作,我可以看出新加坡公司之后会把它的股份卖给中国公司的可能性。你们有没有考虑过——如果没有,为什么没考虑过——从破产法庭买下这些资产,这可是跳楼价甩卖?我认为这对伯克希尔·哈撒韦有好处。此外,这对美国和子孙后代也有好处。先生们,我想说这会是你们的公民责任。(笑声)
AUDIENCE MEMBERGentlemen, my name is Jim Maxwell (PH). I am from Omaha, Nebraska. You put your toe in the water, so to speak, with Level 3 when you gave a deal, or, you know, got involved in that deal with them. And I'm wondering if there's anything — any area — in the telecommunications industry that appeals to you now, or any specific company that appeals to you? Much more importantly, I want to ask about Global Crossing. They're in bankruptcy court right now. The U.S. military uses them for communications. Data, telecommunications, or something like that. There are two companies that want to buy their assets out of the bankruptcy court. One is a Chinese company. One is a company from Singapore. The U.S. says, "No way, José." They don't want China to get control of the assets of Global Crossing, mainly because of the military security. In the last week, the Chinese company has backed out. The Singapore company has come in and said, "We will buy the 80 percent stake and — that is now available." But still, if that sale goes through Global Crossing will not be in U.S. hands. Part of my concern is, if these two companies were in a relationship that was friendly, they were willing to be together, I could see the possibility that they would — the Singapore company would sell, later, its portion to the Chinese company. Have you ever considered — and if not, why not — buying the assets out of the bankruptcy court, which would be a fire sale? I think that would be good for Berkshire Hathaway. In addition, it would be good for the United States and for future generations. I would suggest that would be your civic duty, gentlemen. (Laughter)
沃伦·巴菲特嗯,希望我不会因为没做这件事就被抓起来。(笑声)说实话,我对如何评估电信公司未来的前景毫无头绪。这并不意味着我完全不了解它们是做什么的。我大概知道一点。但要弄清楚这个行业未来的经济状况,这家或那家公司五年、十年后会变成什么样,我根本不知道。而且,我觉得——那些三四年前自以为知道的人其实也不知道,我补充一句,不过那是另一个问题。查理,你对电信业了解多少?
WARREN BUFFETTWell, I hope I don't get arrested for leaving without doing this. (Laughter) I, frankly, don't have the faintest idea how to evaluate telecommunications companies down the road. That doesn't mean I don't understand, at all, what they do. I probably understand a little bit of what they do. But in terms of figuring out the future economics in that business, what they’re going to — this player or that player is going to look like five or 10 years down the road, I simply don't know. And I think it’s — it looks like the people who thought they knew three or four years ago didn't know either, I might add, but that's another question. Charlie, what do you know about the telecommunications business?
查理·芒格比你还少一点。(笑声)
CHARLIE MUNGERA little less than you do. (Laughter)
沃伦·巴菲特他麻烦大了。(笑)我们完全没概念。你知道,随便挑出两个名字,BellSouth、Verizon,我完全不知道五年、十年后这所有的一切会是怎样的局面。我是说,我知道人们五年、十年、十五年、二十年后照样会嚼箭牌口香糖,吃好时巧克力棒或士力架。他们照样会用吉列刀片,喝可口可乐。我对这些公司各自的盈利能力随时间推移会如何变化,大体上是有概念的。但电信业会如何洗牌,我毫无概念。而且我也不会相信这个行业里任何自称知道的人,因为,你知道,五年前他们又会怎么跟我说呢?所以,这只是一个我不懂的游戏。不是说我懂的东西多——我不懂的东西多了去了。我连明年可可豆会怎么样都不知道,对吧?我是说,如果我知道的话就容易多了。我可以只靠可可豆赚到所有的钱,那比经营伯克希尔旗下这么多业务要简单多了。但我不操心自己不懂的事。我操心的是,对自己懂的事要心里有数。电信不在那个范畴内。
WARREN BUFFETTHe's in trouble. (Laughs) We don't have any idea. You know, if you take — pull out a name, BellSouth, Verizon, I have no idea how that all comes together five or 10 years from now. I mean, I know people are going to be chewing Wrigley's chewing gum or eating Hershey bars or Snickers bars five, or 10, or 15, or 20 years from now. They're going to be using Gillette blades, they'll be drinking Coca-Cola, you know. And I have some idea what the profitability of each one of those will be over time and all of that. I don't have any idea how telecommunications shakes out. And I wouldn't believe anybody in the business that told me they knew because, you know, what would they have been telling me five years ago? So, it's just a game I don't understand. That isn't — there's all kinds of things I don't understand. I don't know what cocoa beans are going to do next year. You know? I mean, it’d be a lot easier if I did. I could just make all my money on cocoa beans and be much simpler than trying to run a whole bunch of businesses out of Berkshire. But there’s — I don't worry about what I don't know. I worry about being sure about what I do know. And telecommunications doesn't fall within that group.
查理·芒格总的来说,伯克希尔历史上买入的普通股几乎是不可能失败的。但偶尔,伯克希尔也会做出明智的赌博,失败的概率不小,但成功的概率也足够大,值得赌一把。我认为,公平地说,电信到目前为止就属于这一类。
CHARLIE MUNGERMostly, Berkshire, in its history, has bought common stocks that practically couldn't fail. But occasionally, Berkshire just makes an intelligent gamble where there's plenty of chance of failure, but there's enough chance of success so the gamble is worth taking. And I think it's fair to say that telecommunications falls in that so far.
沃伦·巴菲特对。我们可能会买一些电信行业的垃圾债。事实上,我们在好几个领域都买过。但正如我在年报里说的,我们预期垃圾债会有损失。我们预期,综合各种概率来看,最终结果会不错——也许比不错还要好。但我们确实预期会有损失,因为我们打交道的那些机构已经表明,它们的经营远谈不上有充足的安全边际。有时候——和 Level 3 完全无关,但在有些情况下——我们面对的管理层相当让人生疑。我得说,环球电讯的历史上就有过这种情况,尽管这已经和它现在的资产没有关系了。但在这个领域很常见的是,当人们上到高杠杆的时候,有时就会受到诱惑,去做一些他们原本不会去做的事。这一点在垃圾债领域显然发生过,将来也总会发生。这就是我们预期会出现重大损失的原因,而实际上我们——损失还没那么大。我们有过损失。但是——信不信由你,我们在垃圾债上还没见到最大的一笔损失呢。不过,我们也会从其中的一些里面赚到很多钱。这是一个不同的领域。就像一家承保次标准风险的保险公司。事故会更多,但你可以收取足够的保费来让它最终赚钱。但我们的生意——总的来说,当我们收购企业时,我们想买的是优质风险。我们不想自己运营 100 家企业,然后指望其中 15 家会变成一堆废铁,而另外 85 家能兜得住。那不是我们打造伯克希尔的方式。查理,还有什么要补充的?
WARREN BUFFETTYeah. We might buy some junk bonds in that business. In fact, we have in several areas. But as I put in the annual report, we expect losses in junk bonds. We expect, over all the probabilities, we'll have a decent result — maybe better than decent. But we do expect losses, because we are dealing with institutions that have demonstrated that they don't have large margins of safety in their operations. Sometimes — not at all in Level 3, but sometimes, we're dealing with managements that are quite suspect. And I would say that in the history of Global Crossing you had that, although that doesn't attach itself to the assets now. But very often in the field, when people get highly leveraged, sometimes they get tempted to do things that they wouldn't be tempted to do otherwise. And that's happened in the junk bond field, obviously, and always will happen. But that's the reason we expect to have significant losses, and actually we’ve — they haven't been that significant. We've had losses. And — but they — we haven't seen our biggest loss yet, believe me, in junk bonds. But we'll make a lot of money out of some of them, too. It's a different field. It's like being an insurer of substandard risks. You'll have more accidents, but you can charge a premium that makes it work out. But our business — in general, when we buy businesses, we want to buy superior risks. We don't want to buy a hundred businesses for operation by ourselves, with the idea that 15 of them are going to be train wrecks and that the other 85 will take care of it. That's not our approach to building Berkshire. Charlie, got anymore?
查理·芒格没了。
CHARLIE MUNGERNo.
没人能“成功推翻可口可乐”
Nobody can "successfully dethrone Coca-Cola"
沃伦·巴菲特8 号。
WARREN BUFFETTNumber 8.
现场股东好的。我叫皮特·班纳,来自科罗拉多州博尔德。首先,巴菲特先生和芒格先生,我们大多数人把你们视为英雄,谢谢你们。(掌声)
AUDIENCE MEMBERYes. My name is Pete Banner (PH) from Boulder, Colorado. First of all, Mr. Buffett and Mr. Munger, most of us consider you fellows our heroes, and thank you for that. (Applause)
沃伦·巴菲特嗯,谢谢。
WARREN BUFFETTWell, thank you.
现场股东好的。说点轻松的,对比那些混乱——
AUDIENCE MEMBERYes. On a lighter note, versus the chaos —
沃伦·巴菲特你可以不换调子。我们无所谓的。(笑声)
WARREN BUFFETTYou can stay on the same note. It doesn't bother us. (Laughter)
现场股东我想问是什么促使您——考虑到您通常对技术有抵触——投资 1 亿美元购买 Level 3 通信的可转换债券?如果我能捞个双倍奖励,我想知道,您是否仍然认为可口可乐就像您曾经描述的那样是“不可避免的”。
AUDIENCE MEMBERI wanted to ask what prompted you — considering your general aversion to technology — what prompted you to invest $100 million in Level 3 Communications convertible bonds? And if I get a twofer, I'd like to know, do you still consider Coca-Cola as you once described as "The Inevitable."
沃伦·巴菲特嗯。先回答第二个问题。可口可乐——我觉得它自从我那么描述以来,就是我在谈它主导软饮料市场、绝不会有任何市场份额流失的概率时说的那些——它一直在增长。年复一年,这种趋势就在发生。我不认为可口可乐产品的全球市场份额有比现在更高过,我也看不到未来有什么能改变这一点。我的意思是,它有一套庞大的分销体系,自 1886 年约翰·彭伯顿在亚特兰大的雅各布药店端出第一杯可口可乐起,这套体系就一直渗透进越来越多消费者的心智。这款产品已经扎根在全世界人们心里,而且未来人口会更多,它在人们心里的位置会更牢固。长远看,他们每卖一杯饮料赚的钱应该会多一点。所以,我真不知道有谁能有什么法子成功扳倒可口可乐。
WARREN BUFFETTYeah. The answer to the second one first. The — Coca-Cola I think has — ever since I described it that way, in terms of the — I talked about in terms of the probabilities that they would dominate the soft drink market and not lose market share in any way. That they would grow over time. You know, it's happening year after year. I don't think the global market share of Coca-Cola products has ever been higher than it is now, and I don't see anything that changes that in the future. I mean, it is a huge distribution system that has been getting into the minds of more and more consumers since 1886, when John Pemberton, you know, Jacob's Pharmacy in Atlanta, first served up the first one. It is in the minds of people, the product, all over the world, and it — there'll be more people and it will be in their minds more firmly. And over time, they should make a little more per drink. So, I don't know how in the world anybody would successfully dethrone Coca-Cola.
买 Level 3 债券就是“赌对人”
<<<END PAIR 3>>>
Buying Level 3 bonds is a "bet on the people"
沃伦·巴菲特关于 Level 3,我们喜欢那些人。我们认为他们很聪明,只是欠了太多钱,这一点他们自己也清楚。他们在应对这个问题上做了一些非常明智的事,我们赌的是人。查理对实物世界的了解比我多得多,可我这辈子还没见过电子呢。我跟它们压根儿没有工作关系,我无法与它们共情。所以我对技术了解不多,永远也不会多。我是说,你可以给我解释,我大概能在考试时照背出来,但我是不会真正理解的。不过我自认了解那些参与者,我们很乐意下这个注。这跟我们平时做的投资不太一样,但我们做了,而且很高兴做了。查理?
WARREN BUFFETTIn terms of Level 3, we like the people. We think they're smart people, and they owed too much money, you know. And they recognized it. And they've done some very intelligent things, in the way of attacking that problem, and, you know, we bet on the people. Charlie knows way more about the physical world than I do, but, you know, I have yet to see an electron. And I just have no working relationship with them at all. I can't identify with them. So, I do not know a lot about the technology. I never would. I mean you could explain it to me and I could probably regurgitate it on some test or something, but I wouldn't really understand it. But I think I understand the people involved, and we were quite willing to make that bet. It's of a different sort than we usually do, but we did it and we're happy we did it. Charlie?
查理·芒格没什么要补充的。
CHARLIE MUNGERNothing more to say.
伯克希尔为何投资马克·伯恩的对冲基金 Value Capital
Why Berkshire invested in Mark Byrne's hedge fund, Value Capital
沃伦·巴菲特有请第 9 位提问者。
WARREN BUFFETTNumber 9, please.
现场股东嗨,我是史蒂夫·罗森伯格,来自密歇根州西布卢姆菲尔德,现居纽约。巴菲特先生,您和查理所秉持的价值观以及你们崇高的正直品格让我深受鼓舞。感谢你们两位成为如此卓越的榜样。我有三个快速的问题。第一个是关于 Value Capital 有限合伙公司。你们在 FIN 46 表格中的初步披露似乎显示,它使用了大约 200 亿美元的资产、6000 万美元的权益,杠杆率是 30 到 35 倍。在不透露任何专有策略的前提下,考虑到你们对风险的厌恶、其他高杠杆合伙公司的爆雷案例、你们急于关闭通用再保险证券黑箱操作的热情,以及所有这些因素(除了它占伯克希尔权益不到 1% 和马克·伯恩在管理这一事实),你们如何从这个投资中获得信心?第二个问题涉及预制房屋。鉴于这看起来是一种商品型产品,卖家高度分散、产能过剩、融资端出现大量爆雷,您能否多谈谈对该业务基本经济面的热情?即便伯克希尔的优势在融资端,为什么不只做融资而不管制造?最后一个问题涉及该板块中你们从证券化中实现的收益。报告的收益占主导地位,是否表明在链条的某个环节对信用风险的定价有误,也许类似于你们先前谈到的合成市场和债券市场中 3B 级与 3A 级利差之间的脱节?谢谢。
AUDIENCE MEMBERHi, this is Steve Rosenberg (PH) from West Bloomfield, Michigan, now living in New York. Mr. Buffett, the values that you and Charlie stand for and your supreme integrity are an inspiration. Thank you both for serving as such exceptional role models. I have three quick questions for you. The first involves Value Capital — (applause) — L.P. Your preliminary FIN 46 disclosure appears to indicate leverage employed of roughly 20 billion in assets, 60 million in equity, or 30 to 35 times. Without revealing any proprietary strategies, how do you derive comfort from this investment given your aversion to risk, other highly-levered partnership blowups, your enthusiasm in shutting down Gen Re Securities’ black box activities as soon as possible, and all of this, aside from the fact that it's less than 1 percent of Berkshire's equity, and that Mark Byrne is running it? My second question involves manufactured housing. Can you comment some more on your enthusiasm for the underlying economics of the business, given what appears to be a commodity product with a high level of seller fragmentation, over-capacity, and large blowups on the financing side? And what advantage — even if Berkshire's advantage is in the financing, why not stick only to the financing and not the manufacturing? And my final question involves the gains on securitization that you see in that segment. Does the preponderance of gains reported indicate a mispricing of credit risk somewhere in the chain, perhaps analogous to the disconnect you were talking about between triple-B and triple-A spreads in the synthetic market and in the bond market? Thank you.
沃伦·巴菲特你第三个关于证券化的问题能不能再详细说说?我不太确定自己完全明白了你的意思。
WARREN BUFFETTWhy don't you elaborate on that third point on securitizations just a bit more? I'm not sure I totally have your point on that.
现场股东只是说,通常你看到的是证券化带来的收益而不是亏损——
AUDIENCE MEMBERJust the fact that usually you see gains rather than losses on securitization —
沃伦·巴菲特哦,对。
WARREN BUFFETTOh yeah.
现场股东——一直是如此。这是否表明,当你在拆分打包时,有人付了太多钱,没有把信用风险考虑进去——没有恰当估值。
AUDIENCE MEMBER— all the time. Does that indicate that somewhere, when you're slicing and dicing it, someone is paying too much, not taking the credit risk into — not valuing it properly.
沃伦·巴菲特好的。明白了。三个问题。Value Capital 由马克·伯恩管理,如你所提。我们跟伯恩家族赚了很多钱。我们跟杰克赚过钱,也很喜欢马克和帕特里克,查理和我跟他们很熟。马克是个非常非常聪明的人,他管理的实际上是一只专注于全球固定收益类证券的对冲基金。马克和他的家族在 Value Capital 里也投入了可观的自己的钱,但我们占了大约 95% 的资本。我们绝不担保他们的债务。马克运营时所使用的杠杆水平低于这个领域的大多数人,但跟伯克希尔的操作方式比,那还是高得多。这对我们来说没问题。我们不会拿 100% 的钱这样做,也不会拿 50% 的钱这样做。但由马克来运营,我们认为这是一个合理的生意,前提是他在股价下跌和上涨时都有大量资金在手,而事实正是如此。而且他是个非常正派的人,同时也很聪明。所以我们对此很放心。这个投资可能需要——相关数据可能需要合并到我们的资产负债表中。我们在第一季度报告里已经全部披露了。你们会看到它们列出来。实际上,我们有大概 6 亿多美元,其中马克为我们赚了 2 亿美元的留存收益,我们把这笔投资看作相当放心。我们不认为这是伯克希尔的业务组成部分。合并财务报表可能让它看起来像是我们的业务,但它不是。我们只是有限合伙人,中间隔着一家公司,我们不担保他们的任何行为。我们对马克管理那笔钱非常满意,即便他像你说那样用的固定收益策略涉及很多衍生品、借来的钱。但我看过那些头寸,它们对我来说都说得通。它们应该说得通,因为马克是个非常聪明的人,那笔钱对他来说比对我们重要得多。所以我们觉得没问题。我们不喜欢合并这个概念,因为我们认为这会让我们的数字不如目前处理方式那么能反映真实情况,但规则就是规则,我们会照做。第二个问题。查理,你想评论一下 Value Capital 吗?
WARREN BUFFETTYeah. OK. Three questions. Value Capital is run by Mark Byrne, as you mentioned. We've made a lot of money with the Byrne family. We made money with Jack, and we like Mark and Patrick, who we know — Charlie and I know very well. And Mark is a very, very bright guy who runs what is, in effect, a hedge fund specializing in fixed income-type securities around the world. And Mark and his family have significant money of their own in Value Capital, but we have 95, or so, percent of the capital in there. And we do not in any way guarantee their obligations. Mark operates with a degree of leverage that is less than most people that operate in that field, but it's a lot compared to the way we operate at Berkshire. And that's OK with us. We wouldn't do it with a hundred percent of our money. We wouldn't do it with 50 percent of our money. But we think it's a reasonable business, as run by Mark, as long as he's got a lot of money on the downside as well as the upside, which he does. And he's a very decent guy, in addition to being a very smart guy. So, we're comfortable with that. It may have to get — the figures may have to get consolidated in our balance sheet. We disclose them all now in our first quarter report. You will see them set out. And, in effect, we've got 600 and some million, a couple hundred million of retained earnings that Mark has earned for us, and we feel quite comfortable with that as an investment. We do not regard it as a business part of Berkshire. The consolidated financial statements may make it look like we do, but it is not. We are a limited partner. We have a corporation in between. We have no guarantees of anything they do. And we're very happy with Mark running that piece of money, even though he does it, as you say, in fixed-income strategies that involve a lot of — they involve derivatives, they involve borrowed money. But I've looked at the positions and they all make sense to me. And they would make sense, because Mark is a very smart guy, and the money means a lot more to him than it does to us. So, we feel OK with that. We don't like the idea of consolidating, in the sense that we don't think it will make — we think it makes our figures less representative of what's really going on than the way we handle it presently, but the rules are the rules and we'll do what they say. The second point. Charlie, do you want to comment on Value Capital at all?
查理·芒格不。
CHARLIE MUNGERNo.
Clayton Homes 是预制房屋行业的“顶级玩家”
Clayton Homes is "class player" in manufactured homes industry
沃伦·巴菲特好。(笑声)第二个。活动房屋。你们知道,现在——基本上每一家做活动房屋的公司都在亏损,克莱顿却能赚钱。他们在经营策略上多年来一直要稳健得多。他们做的事情之一是——大部分房子都是通过自己的零售门店卖出去的。他们自己大约有 297 家左右的零售网点。这些门店经理跟克莱顿基本上是五五分账,我记得是这样。而且他们对自己产生的所有贷款单据负责。所以,跟前几年活动房屋行业的情况不一样——那时候制造商把房子卖给经销商,可能还带一个融资方案。然后那个经销商可以借钱,可能——如果他找到某个买主签了借据,他能借到发票价的 125% 甚至 130%,只要他在某个地方找到一个活人,能给他一笔像样的首付就行。那种局面天生就是灾难。但在克莱顿,卖出去那个产品的人的盈亏,要一直管到贷款全部还清。所以如果经销商收的首付不够,或者把房子卖给了不该卖的人,那就是他的问题,他要自己把房子收回来。他得自己再卖出去。他产生的贷款损失全算在他头上。这就让零售层面的行为方式跟其他很多活动房屋制造商完全不一样。但这不是一个容易的生意。克莱顿做对了。实际上,如果你读过吉姆·克莱顿的书,他会——他在书里讲了他第一次在印第安纳州买自己第一套房子的故事。他讲了一些制造商在操作上玩的猫腻。他描述了一些人用来获取融资的套路。现在这些做法正在反噬那些活动房屋公司,也反噬那些为零售贷款买单的人,后果非常严重。克莱顿基本上做对了,他们也会继续做对。即便如此,整个活动房屋行业在融资方面已经被玷污得很严重,连——克莱顿是唯一一家还能做证券化的公司。而且,就像我刚才说的,他们现在能做证券化的规模——如果没有我们——就没法做到一年前那么大。这个行业麻烦很大。我觉得我们在里面会做得不错,因为我们的合作伙伴是一流选手。我觉得他们建立的这套体系有正确的激励机制,这在整条产业链上都需要。而且我觉得伯克希尔会让他们变得更强,因为我们不会做证券化。我们会把贷款留在自己的投资组合里。证券化带来的那些收益——你刚才说的那点基本上是对的,有些时候——当你看到一家公司有大量证券化收益的时候,你确实该有点怀疑。我不想说得太细了,因为这是个会计问题。查理?
WARREN BUFFETTOK. (Laughter) The second. Manufactured housing. You know, it is — I mean practically everybody in manufactured housing is losing money now, and Clayton is making money. They've had much sounder policies, in terms of how they've operated over the years. One of the things they do — most of their houses are sold through their own retail units. They have about, I think, 297 or so retail outlets of their own. And those managers are on a 50/50 profit split, basically, as I remember it, with Clayton. And they're responsible for all of the paper they generate. So, unlike what was going on a few years ago in manufactured housing, where a manufacturer would sell a house, maybe a floor plan, to a dealer. And then that dealer could borrow, maybe — if I he got some kind of a purchaser on the note, maybe 125 or 130 percent of invoice price, if he could just create a warm body out there someplace that would give him some apparent down payment. That situation was just built for disaster. But at Clayton, the profit or loss off that person who buys the product goes till the obligation is fully paid for. So if a dealer takes inadequate down payments or sells to people he shouldn't be selling to, it's going to be his problem, and he's going to get the repo back. He's going to have to sell it himself. He's going to get the loss on the paper charged to him. And that produces an entirely different kind of behavior at the retail level than occurred with many of the other manufactured housing manufacturers. But it's not an easy business. It’s — Clayton does it the right way. And in fact, if you read Jim Clayton's book, he will — he tells in there about the time he bought his first home in Indiana. And he tells about a little of the funny business that went in, in terms of how the manufacturer behaved. And he described some of the systems that people use to gain the financing. And those activities are coming home to roost in a huge way for both the manufactured housing companies and for the people that finance the retail paper. Clayton did it right, basically, and they'll continue to do it right. Even so, there is such a stain over the whole manufactured housing industry, in terms of financing, that even — Clayton is the only one that has — is able to securitize. And, as I said earlier, they cannot securitize to the extent — without us — they wouldn't be able to securitize to the extent that they could have a year ago. It's an industry in big trouble. I think we'll do fine in it, because I think we're in with a class player. I think they've got these systems in place that have the right incentives, which you need all the way through the system. And I think Berkshire will make them even stronger, because we will not securitize. We'll keep it for the portfolio. The gains on securitization — the point you made is essentially correct, that some of the — when you see a company with lots of gains on securitization, you ought to get a little suspicious. I don't want to get into more detail than that because it's an accounting question. Charlie?
查理·芒格我对此也没什么可补充的。
CHARLIE MUNGERI've got nothing to add to that, either.
通用再保险无需计提商誉减值
Goodwill impairment charge not needed for Gen Re
沃伦·巴菲特第 10 个问题。
WARREN BUFFETTNumber 10.
现场股东菲尔·麦考(音),沃伦,我从康涅狄格州来。您能谈谈通用再保险以及自您收购它以来的商誉减值计提问题吗?您对此事的看法是如何演变的,或者说,它有没有成为您思考的一部分?
AUDIENCE MEMBERPhil McCaw (PH), Warren, from Connecticut. Could you comment on Gen Re and goodwill impairment charges since you purchased it, and how it's evolved in your thinking, and if it even became a part of your thinking?
沃伦·巴菲特当然。这个问题涉及的是,如果你以高于有形资产的价格收购一家企业,你就会设立一个商誉账户。如果在未来任何时候,这笔商誉发生减值,你就应该,而且必须——如果会计处理要合规的话——计提一笔费用,冲减这笔商誉。这笔费用会列入损益表。我们在通用再保险上有很大一笔商誉,因为那是我们做过最大的一笔收购。我们支付的价格远高于账面价值。问题在于这笔商誉是否发生了减值。当然,如果通用再保险过去几年的经营状况——不包括今年——但大致是 1998 年到 2001 年那几年,能代表未来的话,你会说这里必须计提一大笔商誉减值,对此我也同意。我认为,就通用再保险现在的经营方式,以及它所具备的经营潜力而言——多亏了我们那里的两位出色的经理人,这种潜力正在实现——我个人认为,通用再保险现在的价值比我们当初收购它时更高。而且我认为你们会看到——它的浮存金已大幅增加,我认为,随着时间的推移,你们会看到这些浮存金最终变成零成本。还有一件事,实际上,我本该提一下——我看了我们 10-Q 报告的草稿。我们得——我觉得我们应该把这个写进去。通用再保险,直到今年,一直在用 4.5% 的贴现率对工伤保险准备金进行贴现,这并不保守。那是——我们接手时就是那种情况。但我们已经改了,从现在开始,用 1% 的贴现率来对工伤保险准备金进行贴现。所以从现在起——2003 年——会计处理会比之前几年,以及我们接手时的那种方法,要保守得多。因此,如果我们继续沿用旧的 4.5% 贴现率,而不是采用新的贴现率,你们看到的数字会更好看一些。在我看到的 10-Q 草稿里,没写这个内容。我觉得我们应该把它加进去,[伯克希尔首席财务官]马克[汉堡],趁我还想着这事。查理?
WARREN BUFFETTSure. The question is — relates to the fact that, if you buy a business at a price over tangible assets, that you set up a goodwill account. And if at any time in the future that that goodwill becomes impaired, you should, and must, if the accounting is proper, run a charge to reduce that goodwill item. You run a charge through the income account. We have a large goodwill item for Gen Re, because it was the biggest acquisition we ever made. We paid substantially more than book. And the question is whether that goodwill is impaired. And certainly, if the operations of Gen Re of the last couple of years — not including this year — but of the years '98 through 2001, more or less, were representative of the future, you would say that there has to be a big goodwill charge there, and I would agree with you. I think that as Gen Re is operating now, and had the capacity to operate — and it's being realized now, thanks to a couple of great managers we've got there — I think that — I personally think that Gen Re is worth more now today than at the time we bought it. And I think you will — its float has increased substantially, and I think that you will see the float turn out to be cost-free over time. One thing I should have mentioned, actually, is — and I looked at a draft of our 10-Q. We have to — I think we should put this in there. We — Gen Re, up until this year, was discounting worker's comp reserves at 4 1/2 percent, which was not conservative. That — we inherited that situation. But we have changed that to discounting comp reserves going forward at 1 percent. So the accounting is more conservative going forward now — 2003 — by a fair margin, than it was in prior years and in a method we inherited. So that the figures you see would be somewhat better if we had continued the old discounting at 4 1/2, rather than go to the new discount rate. And in the draft I saw, the 10-Q, that wasn't in there. I think we should get that in there, [Berkshire CFO] Marc [Hamburg], while I think of this. Charlie?
我们“极为反感用会计手法解决经营问题”
We "deplore solving operating problems by accounting maneuvers"
查理·芒格没错。这种会计问题在伯克希尔内部相当常见。我们周围到处都是依赖过度乐观的会计而做出的糟糕商业决策,这让我们深恶痛绝,以至于我们几乎会主动寻找机会,让我们的会计处理变得非常保守。比其他人要保守得多。我们认为这既保护了我们的商业决策,也保护了我们的财务诚信。我不知道我们为何会陷入这种试图让会计结果尽可能贴近“边界线”的做法。当每样东西都有那么一点少报的时候,这世界又会有什么问题呢?我是说——
CHARLIE MUNGERYeah. That accounting issue is of a type that is very common within Berkshire. We are so horrified by the terrible business decisions we see made all around us by people who are relying on over-optimistic accounting, that we tend to almost reach for opportunities to make our accounting very conservative. Way more than other people. We think it protects our business decision-making, as well as our financial integrity. I don't know why we ever got into this business of trying to get the accounting result as close to the chalk as we could possibly get it. What is wrong with the world when everything is a little bit under-reported? I mean —
沃伦·巴菲特对,通常人们认为,财务报告,你知道,透明度之类的东西,这些年来已经提高了。但我感觉,查阅 1960 年的财务报表,比查阅 2000 年的财务报表,让我安心得多。而且,坦率地说,在许多方面,我觉得那些老报表更让我看清这家公司究竟是做什么的,尽管细节少得多。而我们极为反感的是用会计手法解决经营问题。你知道,通用再保险在 80 年代中期遇到过一些问题,当时所有公司都是这样,于是他们就对工伤保险准备金进行了贴现。他们——你知道,这是一种快速修复的方法,但就像海洛因。你一旦沾上,就很难戒掉。我和查理见过这种情况一次又一次地发生。那些人以为,渠道压货也好,别的什么也罢,他们以为靠玩会计游戏就能解决问题。他们的 CFO 有时会鼓励他们,而且经常,他们那些鼎鼎大名的审计师也会以这样或那样的方式,鼓励他们去操纵数字。但到头来你躲不过去的。你最好立刻面对现实,采取一切必要的经营措施去解决问题。或者,如果你解决不了,那就干脆放弃。但不管你怎么做,玩数字游戏,是永远不会奏效的,尽管我猜想,如果你 64 岁半,打算 65 岁退休,那这个诱惑可能还挺大的。(笑)
WARREN BUFFETTYeah, generally people think that reporting, you know, and transparency and all that, has improved over the years. And I felt much better working with the financial statements in 1960 than I feel working with financial statements in 2000. And, frankly, in many ways I thought they taught me more about what the company was really about than the current ones do, even though there was far less detail. And what we really deplore is solving operating problems by accounting maneuvers. And, you know, Gen Re had some problems in the mid-'80s, when everybody did, and they went to discounting their worker's comp reserves. And they — you know, it was a quick fix, but it's like heroin. And you get on it and it's not easy to get off. And we — Charlie and I have seen that time and time again. People that think, you know, trade loading, whatever it may have been, they think they're going to solve something by paying accounting games. And they're encouraged by their CFOs sometimes and frequently they were encouraged by their big-name auditors, in one way or another, to really play with the numbers. And it catches up with you. You might as well face reality immediately, and take whatever operating steps are necessary to solve problems. Or, if you can't solve them, just give up on them. But whatever you do, playing with the numbers, it never works, although I guess if you're 64 1/2 and you're going to retire at 65, it might get kind of tempting. (Laughs)
芒格谈识别“狗屁盈利”
Munger on recognizing "bullshit earnings"
沃伦·巴菲特第 1 个问题。
WARREN BUFFETTNumber 1.
现场股东下午好,先生们。我是安迪·马里诺,来自波士顿,现居教堂山。你们一直反对使用替代性的盈利指标,例如息税折旧摊销前利润(EBITDA),来衡量企业业绩。同时,你们又经常指出,公认会计准则在反映某些企业的经济现实方面存在不完整性,这暗示着一些必要且恰当的调整是存在的。除了你们最近在年报中描述的“忽略折旧的愚蠢行为”之外,能否请你们详细谈谈其他替代性财务列报中的陷阱?在你们看来,EBITDA 是不是太经常被当作“现金流”的代名词了,还是说,整个重述会计数据的做法本身就是可疑的?如果存在合适的修订,哪些才是合适的?哪些信号可以被视为危险警示?此外,对这些调整是由分析师、投资者出于自身目的作出,还是由公司管理层作出,在看待这些信息的方式上,对你们来说有区别吗?
AUDIENCE MEMBERGood afternoon, gentlemen. Andy Marino of Chapel Hill, by way of Boston. You have argued against the use of alternate measures of profitability, such as earnings before interest, tax, depreciation, and amortization, as measures of business performance. At the same time, you have frequently cited the incompleteness of generally accepted accounting in reflecting economic reality for some businesses, implying that there are some necessary and proper adjustments. Beyond what you recently described in the annual report as the folly of omitting depreciation, could you elaborate on your thoughts on other pitfalls of alternative financial presentations? Is EBITDA, in your view, just too often used as a shorthand for cash flow, or is the entire concept of recasting accounting data a suspect exercise? And which revisions might be appropriate, if any? And what might be viewed as red flags? And does it matter to you who is making those adjustments? Analysts, investors for their own purposes, or company managements, in terms of how that information should be viewed?
沃伦·巴菲特是的。大约一年前,在会计规则变更之前,我们连续几年都定期告诉过你们——我们告诉过你们,不应该把商誉摊销算进去。你知道,根据 GAAP 这是必须的,我们显然也遵守了 GAAP,但我们几乎每年都告诉你们,在我印象中,我们都会说:“这实际上不是一项经济费用。”我们在自己计算盈利时,在决定我们会为收购企业支付什么价格时,都不考虑它。我们不在乎有没有商誉这个项目,因为它与经济现实无关。所以,在伯克希尔,我们一直非常乐意告诉我们的股东去忽略某些东西。如果他们不同意我们的看法,他们可以去看 GAAP 数字。但我们觉得,他们盯着无形资产摊销看,反而会被误导。这并不意味着我们认为所有无形资产都是好的,只是我们确实觉得——那是一个武断的决定,根本毫无道理。我们觉得——显然,正如我们讨论过的——那些疯狂的养老金假设,在很多情况下,导致人们记录下虚幻的盈利。所以,当我们认为某些数据在经济分析中比 GAAP 数字更重要时,我们愿意告诉你们。我们会跟你们讲清楚。不过,不把折旧当作一项费用,在我们看来,就极其荒谬了。我想不出有多少企业——我能想到一两个——但我想不出有多少企业,折旧不是一项真实的费用。就算在我们的天然气管道上,我的意思是,你知道,在某个时点,第一,它们需要维修,但除此之外,在某个时点,它们会被淘汰。我是说,200 年后那里就不会有天然气了,这一点我们很清楚。所以,折旧是真实的,而且是最糟糕的一种费用。它是反向浮存金。你知道,你在获得收入之前就把钱付出去了。你支出了现金,却没有任何进账。而折旧——任何不把折旧当作费用看待的管理层,你知道,都是活在梦里,但当然,那些跟他们谈论 EBITDA 的投资银行家会鼓励他们这么做。然后呢,你知道,有些人就是靠着说服投资者,让他们相信 EBITDA 是桩大事,误导了他们,从而发了大财。当我们看到有公司说,“嘿,我们不交税,因为我们在税务上没有盈利,而且也不把折旧算进去,所有这些都不算”,你知道,那就快要——在我们看来,很多时候,这已经跟骗局非常接近了。你知道,我收到一些人给我看的材料——他们想寄给我写满 EBITDA 的书,我就直接告诉他们,“等你告诉我,你会承担所有资本支出的时候,我再来看这个数字。”如果由我来承担资本支出,我想不出有多少企业,我能做到年复一年地支出远低于折旧的费用,还能保持企业的经济实力。所以我认为,EBITDA 这个词,已经让无数投资者损失了巨额金钱。你在电信行业就看到了这一点。我的意思是,他们的想法——他们花钱的速度快得惊人,你知道,他们从投资者那里拿钱的速度都跟不上。然后他们就假装折旧不是一项真实的费用。那是胡说八道。没有比这更糟糕的了。整整一代投资者,几乎就是被这样教育,去相信这种东西的。我们伯克希尔,今年的支出将超过我们的折旧。去年的支出也超过了折旧。前年也是。你知道,折旧是一项真实的费用,就和电费支出一样。它不是什么非现金支出。它是现金支出。你只是先花了这笔钱而已,你知道。我的意思是,现金已经出去了,它只是现金的延迟记录。怎么会有人把它变成一个用来谈论盈利的指标,我实在无法理解。查理?
WARREN BUFFETTYeah. We regularly told you, for some years before the accounting change was made here a year or so ago — we told you, you should not count goodwill amortization. You know, it was required under GAAP, and we, obviously, complied with GAAP, but we told you every year, virtually, that I can remember, we said, "This is not really an economic expense." And we ignore it in our own calculations of earnings, in terms of what we will pay for businesses. We don't care whether there's a goodwill item or not, because it's immaterial to economic reality. So, we have been quite willing, at Berkshire, to tell our own owners to ignore certain things. And if they disagreed with us, they could look at the GAAP figures. But we felt they were getting misled by looking at the amortization of intangibles. That doesn't mean we think all intangibles were good, but we just — we did feel that that was a — that was an arbitrary decision that didn't make any sense at all. And we felt — obviously, as we've talked about — we felt the crazy pension assumptions have caused people to record phantom earnings, in many cases. So we're willing to tell you when we think there is data that is more important in economic analysis than GAAP figures. We'll talk to you about it. Not thinking of depreciation as an expense, though, strikes us as absolutely crazy. I can think of very few businesses — I can think of a couple — but I think of very few businesses where depreciation is not a real expense. Even at our gas pipelines, I mean, you know, at some point, A, they'll need repairs, but beyond that, at some point they become obsolete. I mean there won't be gas there 200 years from now, we know that. So, it — depreciation is real, and it's the worst kind of expense. It's reverse float. You know, you lay out the money before you get revenue. And you are out cash with nothing coming in. And depreciation — any management that doesn't regard depreciation as an expense, you know, is living in a dream world, but of course they're encouraged to do that, you know, by investment bankers who talk to them about EBITDA. And then, you know, certain people have built fortunes on misleading investors by convincing them that EBITDA was a big deal. And when we see companies that say, "Hey, we don't pay any taxes, you know, because we don't have any earnings for tax purposes, and don't count depreciation and all of that," you know, that's coming — in our view, many times that's coming very close to a flimflam game. You know, I get these people that show me — you know, they want to send me books with EBITDA in it, and I just tell them, you know, "I'll look at that figure when you tell me you'll make all the capital expenditures." If I'm going to make the capital expenditures, there's very few businesses where I think I can spend a whole lot less than depreciation year after year and maintain the economic strength of the business. So I think the EBITDA has been a term that has cost a lot of investors a lot of money. You saw it in the telecom field. I mean the idea — they were spending money so damn fast, you know, I mean they couldn't have it coming in the door fast enough from investors. And then they pretended the depreciation was not a real expense. That's nonsense. I mean it couldn't be worse. And a generation of investors where sort of brought up to believe in that. We, at Berkshire, will spend more than our depreciation this year. We spent more than our depreciation last year. We spent more than our depreciation the year before that. You know, depreciation is a real expense, just as much as, you know, the expenditure for lights. It's not a non-cash expense. It's a cash expense. You just spend it first, you know. I mean the cash is gone, and it's a delayed recording of cash. How anybody can turn that into something they use as a metric that talks about earnings is beyond me. Charlie?
查理·芒格是的,我想,你只要每次看到 EBITDA 这个词,就在脑子里把它替换成“狗屁盈利”,你就能理解任何使用这个词的报表了。(笑声与掌声)
CHARLIE MUNGERYeah, I think you would understand any presentation using the word EBITDA, if every time you saw that word you just substituted the phrase, "bullshit earnings." (Laughter and applause)
沃伦·巴菲特我就知道他早晚会这么说,各位。
WARREN BUFFETTI knew he'd do it sooner or later, folks.
查理·芒格而这个人——
CHARLIE MUNGERAnd the man —
沃伦·巴菲特他撑过了上午,但撑不过一整天。(笑声)
WARREN BUFFETTHe made it through the morning, but never all day. (Laughter)
查理·芒格这位先生还问了另一个问题:“现在还剩下哪些重大的会计麻烦?” 最大的麻烦是养老金会计,在某种程度上,还有退休后的医疗负债。这些在美国被严重低估了,而且数字非常庞大。
CHARLIE MUNGERAnd the man asked the question also, says, "What remaining big accounting troubles exist?" The real lollapalooza is pension fund accounting, and, to some extent, post-retirement medical liabilities. Those are horribly understated now in America, and they're very big numbers.
沃伦·巴菲特我看过财务报表,你们过去几个月也看到了,有些公司账上记着数亿美元的养老金收入,同时他们的养老金计划却亏空着几十亿美元。他们根本不肯面对现实,也不想面对,因为他们不想承受那个打击。他们这种心态,跟处理股票期权费用时一模一样。他们用股票期权来支付员工报酬。但我们是用现金奖金来支付报酬的,我想,也许——当然这不真实——但我们或许也会希望不用把现金奖金记为费用。那是我们支付报酬的一种方式。你可以说:“好吧,那你为什么不把它放在脚注里,像期权费用那样,把它排除在利润表之外呢?” 那也是一种薪酬形式。但答案是,一大群非常关心自己股价被推到不合理高位的人——至少在我们看来——发现如果不把薪酬费用算进去,这事就容易多了。那为什么不把所有费用都放进脚注呢?只在利润表上写个“销售额”,然后净利润也写同一个数字。所有费用全都放在脚注里。(笑声)然后人们还能一本正经地说:“好吧,它写在脚注里了,所以人人都知道,我们就不用把它算进——放进利润表里了。” 真让人惊叹,高智商的人为了给自己的钱包找理由,能干出什么事来。查理对为什么人们一直否认费用(期权费用)的现实,还有另一个解释,因为这涉及人们的自尊心和他们的历史纪录。你要详细说说吗,查理?别点名啊。(笑声)
WARREN BUFFETTI've looked at financial statements, and you've seen them too in the last few months, where companies are recording pension income in the hundreds of millions, while at the same time being underfunded in their pension plan in the many billions. And, you know, they just aren't facing up to reality at all, and they don't want to because they want to take the hit. And they’re this — you know, it's the same mentality as stock option expenses. And they are paying people with stock options. But, you know, we pay people with cash bonuses, and I suppose, you know — well, it isn't really true, but we might like it if we didn't have to record cash bonuses as an expense. I mean it's a way we pay people. And you can say, "Well, why don't you put it in the footnotes and leave it out of the income account like they do with option expenses," which is a form of compensation, too. But the — you know, the answer is that a bunch of people who cared very much about having their stocks float to unreasonable prices, at least in our view, found they could do it a lot easier if they didn't count compensation expenses. And, you know, why not put all expenses in footnotes? Just have an item there that says "sales" and then have the same figure for net profit. And then just have all the — (laughter) — expenses in the footnotes, you know. And people with a straight face, you know, say, "Well, it's in the footnotes, so therefore everybody knows about it and we don't have to count it — put it in the income account." It's amazing what people with high IQs will do to rationalize their own, you know, their own pocketbooks. And Charlie has another explanation for why there's been this denial of the reality of expense — option expense — in terms of people's ego getting involved with their own records. You want to elaborate on that, Charlie? Don't name names. (Laughter)
查理·芒格不,我在这个问题上已经烦透了,而且我已经念叨了几十年。用这种方式来管理文明,简直极其糟糕。把基本会计搞错,就跟造桥时把工程数据搞错一样离谱。当我看到那些德高望重的人提出完全荒谬的论点,说什么期权不能计入费用是想都不敢想的事,我就觉得不可理喻。
CHARLIE MUNGERNo, I'm so tiresome on this subject, and I've been on it for so many decades. It's such a rotten way to run a civilization. To make the basic accounting wrong is very much like making the engineering wrong when you're building a bridge. And when I see reputable people making these perfectly ridiculous arguments to the effect that it's unthinkable that options be expensed.
沃伦·巴菲特或者说什么估值太难了。
WARREN BUFFETTOr it's too difficult to value them.
查理·芒格是啊,因为太难估值了,或者天知道是什么原因。这些人里头,很多是你愿意把女儿嫁给他们的人。(笑声)
CHARLIE MUNGERWell, because it's too difficult to value, or God knows what reason. And a lot of them are people you'd be glad to have marry your daughter. (Laughter)
沃伦·巴菲特没错,因为他们有钱,就是原因之一。(笑声)
WARREN BUFFETTYeah, because they're rich, for one thing. (Laughter)
查理·芒格然而,事实的真相是,他们介于疯狂和欺诈之间。(笑声)
CHARLIE MUNGERYet, the truth of the matter is they're somewhere between crazy and crooked. (Laughter)
沃伦·巴菲特记下来,他还没拿定主意。(笑声)这事确实令人震惊。有趣的是,当然,现在,剩下的四家审计公司,他们现在所谓的“审计业最后四强”——(笑声)——他们现在已经——听好了,我很高兴他们这么做了,我也脱帽致敬。但他们现在说,他们确实认为期权是一项费用。所以这——你知道,这让我想起宗教改革时期发生的事,不是吗?那些地方的观点会摇摆不定,被某种论点牵着走。事实上,我记得有个著名的布瑞教区长,他在天主教和路德教之间摇摆,就跟着这个德国小镇来回倒。最后,镇民们聚在一起,对教区长说:“我们对神学上发生的一切感到困惑,这可以理解,我们不太懂,所以我们来回摇摆。”但他们说:“我们觉得有点恶心的是,你一个神职人员,也跟着摇摆不定。”他们问:“你没有原则吗?”他说:“有,我有一个原则。”他说:“那就是一直当布瑞的教区长。”(笑声)我想我们在审计行业也看到了一点这个现象,不过我认为他们现在确实找到了信仰,所以我也不想坐在这里批评他们。但你们知道,现在有四家公司在 1993 年还游说反对把期权记为费用,却写信给 FASB 说期权应该记为费用。我搞不懂,怎么会有东西在 1993 年不是费用,到了 2003 年就成了费用。这显然不适用于水电费、原材料或者任何这类东西。但这就是人性。
WARREN BUFFETTPut him down as undecided. (Laughter) It’s really astounding. The interesting thing is, of course, now, is that the four auditing firms left, what they call the Final Four now in the auditing — (Laughter) They have now — and listen, I'm glad they did it, too. And I tip my hat to them for doing it. But they've now said that they really do think options are an expense. So this is — You know, it kind of reminds of you what happened during the Reformation, isn't it? You know, when you'd have these places sway back and forward, you know, as they get carried by one argument or the other. In fact, I think there was that famous vicar of Bray who would swing from Catholicism to Luther, back and forth, as this little town went back and forth in Germany. And finally, the townspeople gathered and they said to the vicar — they said, "It's understandable that we're confused by all that's going on in theology, and we really don't know much about it, and so we swing back and forth." But they said, "We find it a little disgusting that you, a man of the cloth, would also keep swaying back and forth." And they said, "Have you no principle?" "And he said, "Yes, I have one principle." He says, "It's to remain the vicar of Bray." (Laughter) I think we've seen a little of that in the auditing profession, but I think they've actually found the true religion now, so I don't want to sit here and criticize them. But, you know, you now have four firms that lobbied against options being counted as an expense in 1993 that have written the FASB and say that options should be an expense. And I don't know how in the world something could have not been an expense in 1993 and be an expense in 2003. Certainly didn't apply to utility bills or, you know, raw materials or anything of the sort. But that's the human condition.
不评论“机会主义”债券策略
No comment on "opportunistic" bond strategies
沃伦·巴菲特第二个问题。
WARREN BUFFETTNumber 2.
现场股东你好。我是山姆·基斯顿,来自马萨诸塞州剑桥的股东。我有两个简短问题想请教。第一个问题是,除了你们投资任何公司的一般标准之外,你们投资银行的标准是什么?你们对投资银行的总体看法是否随时间发生了变化?第二个问题是,关于折现率,你们认为用当前无风险利率作为资本成本是否合适?另外,过去你们提到过会做某种伪债券套利,能否详细说明你们在这个领域做的交易类型?
AUDIENCE MEMBERYes, hi. Sam Kidston. I'm a shareholder from Cambridge, Massachusetts. I have a couple of quick questions for you guys. First of all, other than your general criteria for investing in any company, what are your criteria for investing in banks? And has your general view toward investing in banks changed over time? Second question would be, in terms of a discount rate, do you feel it's appropriate to use your cost of capital at the current risk-free rate? And then in the past, you've mentioned that you do some sort of pseudo-bond arbitrage, and would you please specify what types of trades you do in this area?
沃伦·巴菲特哦,你是不是想知道我们周一早上打算买什么卖什么?(笑)我们不谈具体策略了,那些——显然这些策略是赚钱的,否则我们不会做,而且我们认为如果谈得太多,别人可能会模仿。顺便提一句,我们过去说过,以后还会继续说,这些债券策略不会长期有效。但这不意味着将来情况合适时我们不会再用。它们不像从喜诗糖果或恒适内衣那里赚钱那样稳定。这些是机会型交易,我们在特定时间有比较优势才去做。
WARREN BUFFETTOh, you would like our buys and sells for Monday morning? (Laughs) We don’t — we're not going to talk about specific strategies that, you know — we obviously they're profitable or we wouldn't be doing them, and we think other people might copy them if we talked about them, so — And we have pointed out, incidentally, and we will continue to point it out, that there's not a long life to these bond strategies. That doesn't mean we might not reemploy them when circumstances called for it later on. But they're not like earning money out of See's Candy or, you know, out of Fruit of the Loom or something. They're opportunistic situations that we're pretty well positioned to engage in at certain times.
银行可以“出人意料地”赚钱
Banks can be "surprisingly" profitable
沃伦·巴菲特关于银行投资的问题,银行业——如果你能避免跟风,避免大量发放不良贷款,银行业在美国一直是一门相当出色的生意。当然,至少从二战以后,那些没出过麻烦的银行的净资产收益率确实非常惊人。而且有不少——我应该说,有些规模相当大的银行,它们的有形净资产收益率可能达到 20%。当你想到它们交易的是像金钱这样的商品时,这相当让我惊讶。所以我想说,我确实很惊讶,在像钱这样基础的东西上,银行业的利润空间竟然没有被竞争蚕食掉。查理,你怎么看?
WARREN BUFFETTThe question about banking, you know, banking — if you can just stay away from following the fads, and really making a lot of bad loans, banking has been a remarkably good business in this country. Certainly, ever since World War II, it’s — the returns on equity from — for banks that have stayed out of trouble has really been terrific. And there are many — there are certain banks, I should say — in this country that are quite large that are earning, you know, maybe 20 percent on tangible equity. And when you think you're dealing in a commodity like money, that's fairly surprising to me. So, I would say that I guess I've been surprised by the degree to which margins in banking have not been competed away in something as fundamental as money. How about you, Charlie?
查理·芒格嗯,你这话的潜台词是说,我们之前的预测错了,因为银行业实际上的表现比我们预想的好得多。我们其实从银行业赚了相当多的钱,几十亿美元,美国运通赚得更多。但基本上,这些都是在误判的情况下赚到的。我们当初没料到它会发展到今天这么好。我唯一的预测是,我们今后还会继续犯这样的错。(笑声)
CHARLIE MUNGERWell, what you're saying, in fair implication, is that we sort of screwed up the predictions, because banking was a way better business than we figured out in advance. We actually made quite a few billions of dollars, really, out of banking, and more in American Express. But basically that was while we were misappraising it. We did not figure it was going to be as good as it actually turned out to be. And my only prediction is that we'll continue to make failures like that. (Laughter)
沃伦·巴菲特这相当不寻常——尤其是在低利率环境下,你会发现金融机构基本上都在做同样的事情,A 与 B 竞争,B 与 C 竞争,没有巨大的竞争优势,却都能在有形资本上获得很高的回报。部分原因是它们把贷款与资本比率推高了,比三四十年前高得多,但即便如此,它们的回报率依然很高。仅资产回报率就高得多,再加上更高的资产与资本杠杆,就产生了相当惊人的资本回报率。而且,某些银行会因为贷款犯大错而陷入困境,但在这行,你并非注定要惹麻烦。我是说,如果你保持头脑清醒,这可以是一门相当不错的生意。
WARREN BUFFETTIt's fairly extraordinary, in a world of — particularly a world of low interest rates, that you'd find financial institutions basically doing pretty much the same thing, you know, where A competes with B, and B competes with C, without great competitive advantage, and having them all earn really high returns on tangible capital. Now, part of it is that they push — they have pushed the loan-to-capital ratios higher than 30 or 40 years ago, but that — nevertheless they earn high rates of returns. They earn much higher rates of returns on assets alone, and then they have greater leverage of assets-to-capital so that produces returns on capital that really are pretty extraordinary. And, you know, banks — certain banks — get into trouble because they make big mistakes in lending, but it's not required of you, in that business, to get into trouble. I mean you can — if you keep your head about you, it can be a pretty good business.
看机会成本,不是“资本成本”
Look at opportunity costs, not "cost of capital"
沃伦·巴菲特关于折现率的问题,当你谈到资本成本时,这值得讨论一下,因为查理和我完全不知道伯克希尔的资本成本是什么,坦率地说,我们认为整个概念有点疯狂。但这是商学院里教的内容,你必须能回答这些问题才能从商学院毕业。但是,我们在资金使用上有一个非常简单的安排。我们寻找最明智的事情去做。如果我们手头有钱,或者——我们不是这样买卖企业,但在证券方面,如果我们发现某个东西只值它价值的一半,而我们持有另一个价值九成的东西,我们很可能会从一个转移到另一个。我们会用我们拥有的资本做最明智的事情。因此,我们衡量各种替代方案相互比较,也拿替代方案与股息比较,与回购股票比较。但我从未见过一个对我有意义的资本成本计算。查理,你呢?
WARREN BUFFETTThe question about a discount rate, when you talk about our cost of capital, that's worth bringing up, because Charlie and I don't have the faintest idea what our cost of capital is at Berkshire, and we think the whole concept is a little crazy, frankly. But it's something that's taught in the business schools, and you have to be able to answer the questions or you don't get out of business school. But we have a very simple arrangement in terms of what we do with money. And, you know, we look for the most intelligent thing we can find to do. If we've got money around or — if we look — we don't buy and sell businesses this way, but in terms of securities we would — if we find something that's at 50 percent of value, and we own something else at 90 percent of value, we might very well move from one to another. We will do the most intelligent thing we can with the capital we have. And so, we measure alternatives against each other, and we measure alternatives against dividends, and we measure alternatives against repurchase of shares. But I have never seen a cost of capital calculation that made sense to me. How about you, Charlie?
查理·芒格从来没有。而且这是一个非常有趣的现象。如果你翻开哈佛大学曼昆写的经济学最权威的入门教材,几乎在第一页他就说,“聪明的人根据机会成本来做决策。”换句话说,是你的替代选择——那些争夺你时间或金钱使用权的选项——决定了你是否采取行动。当然,这些选项因时因地、因公司而异。我们所有的财务决策都是基于我们的机会成本,就像经济学入门课上教的那样。
CHARLIE MUNGERNever. And this is a very interesting thing that's happened. If you take the most powerful freshman text in economics, which is by [Greg] Mankiw of Harvard, and he says on practically the first page that "intelligent people make their decisions based on opportunity cost." In other words, it's your alternatives that are competing for the use of your time or money, that matter in judging whether you take action or not. And of course, those vary greatly from time to time and from company to company. And we tend to make all of our financial decisions based on our opportunity costs, just as like they teach in freshman economics.
沃伦·巴菲特没错。
WARREN BUFFETTYeah.
查理·芒格而世界上其他地方的人却陷入了一种疯狂,他们搞出一个标准公式,称之为“成本”。他们甚至给某些又老又富得流油的企业算出一个股权资本成本。这是一种令人震惊的思维失常。
CHARLIE MUNGERAnd the rest of the world has gone off on some crazy kick where they can create a standard formula, and that's cost. They even get a cost of equity capital for some business that's old and filthy rich. It's a perfectly amazing mental malfunction.
沃伦·巴菲特是的,这真是——(笑声)
WARREN BUFFETTYeah, it’s a — (Laughter)
中石油投资不是“大手笔”
PetroChina investment not a "big deal"
沃伦·巴菲特第三个问题。还有谁我们忘了得罪吗?(笑声)
WARREN BUFFETTNumber 3. Is there anybody we've forgotten to offend? (Laughter)
现场股东你好,我叫凯伦·卡利什,来自圣路易斯。我想我是今天第一个提问的女性。(掌声)
AUDIENCE MEMBERHi. My name is Karen Kalish. I'm from St. Louis. And I think I'm the first woman to ask a question today. (Applause)
沃伦·巴菲特我们很支持这一点。
WARREN BUFFETTWe're all for that.
现场股东我已故的叔叔比尔·希尔德在罗伯特·贝尔德公司工作,他在股价 337 美元时第一次为我家买了伯克希尔的股票。我非常感激你们两位,因为我已经能在圣路易斯创办一个基金会,把钱捐出去,主要用于阅读和读写能力项目。但我对巴菲特和芒格的慈善理念和实践非常好奇。第二个问题与中国有关。你们最近收购了中石油,我想知道你们对中国怎么看。
AUDIENCE MEMBERMy late uncle, Bill Shield at Robert W. Baird, first bought Berkshire for our family when it was $337. And I'm very grateful to you two, because I've been able to start a foundation in St. Louis and give money away. And I give it to reading and literacy programs. But I'm very curious about the Buffett-Munger philosophy and practice of philanthropy. And my second question has to do with China. You made an acquisition recently, PetroChina, and I'm curious of what you think about China.
沃伦·巴菲特第二个问题,我们大概持有——我记得是——五家总部设在境外、主要业务或全部业务都在美国以外的公司的股权投资。我们没有列示全部投资。我记得去年我们只列示了金额超过 5 亿美元的投资。自多年前买入健力士以来,我们持有的投资可能从未达到伯克希尔年报需要披露的门槛——虽然我们确实持有一些。香港联交所近期修改了规则,要求持有任何港股上市公司 5% 股份就必须披露。我们持有中石油的股份,目前大约是 13%,但这 13% 是针对 H 股而言的。中国政府持有中石油 90% 的股份,H 股只占 10%。几年前他们把这 10% 向公众发售。所以我们持有的是这很小一部分中的 13%。这次必须披露这笔持仓,某种程度上是规则上的巧合。就像我说的,我们在国际市场还持有另外四只左右的证券。我们对中国没有什么高深判断。你们对中国可能比我还了解。我们只是放眼全球寻找投资机会,试图买入我们认为最具价值的东西。如果在美国——我们可能略偏向于投资美国,我们对某些国家可能有强烈的排斥——或者说强烈的偏见。我们把美国视为首选,因为我们最了解这里的游戏规则。我们了解税法、公司文化等等。但我们也把许多其他国家视同美国。有些国家我们会打些折扣,还有一大批国家我们无论如何都不会涉足,因为我们不够了解。不过,我们对中国的石油行业还算有一定了解。根据我们对未来现金产出能力的判断,结合价格,我们会做出类似的投资决定。但这不是什么大事。这次之所以变成需要披露的大——大事,纯粹是因为法律的特殊规定——你持有了只占整个蛋糕 10% 的部分中的一定比例,依然需要披露。中国政府牢牢控制着中石油。我的意思是,如果我们和中国政府一起投票,我们俩就能控制中石油了。(笑声)
WARREN BUFFETTWell, the second question, we have about — I think — about five equity investments in companies that are domiciled and that operate primarily, or entirely, outside the United States. We don't list all our investments. We listed, I believe, last year, all those above $500 million. And we have never had — I think maybe since Guinness some years back — I don't think we've ever had one hit the threshold of reporting in the Berkshire report, although we've owned some. And the Hong Kong stock exchange has just recently changed their requirements so that you have to report 5 percent of the holding of any company listed on the Hong Kong stock exchange. And our PetroChina holdings, actually, are now, whatever it is, 13 percent, but they're only 13 percent of something called the H shares. The Chinese government owns 90 percent of the company. The H shares own 10 percent. They sold that to the public a few years back. So we own 13 percent of a very small percentage. And it's kind of a fluke of reporting that we're required to report that particular holding. And like I say, we own four or so others in international securities. We don't make any great judgment about China. You probably know more about China than I do. We simply look at investments around the world and we try to buy into things that we think offer the most value. And if they’re in the United — we might prefer, slightly, that they be in the United States, and we might have strong preferences against — or strong biases against certain countries. We would regard the United States as number one because we understand the game the best here. We understand the tax laws and all that sort of thing, and the corporate cultures and so on. But we would regard a number of other countries as virtually equivalent to the U.S. And there's others that would have been marked down some, and then we'd have a whole bunch we wouldn't go into under any circumstances because we just don't understand them well enough. But, you know, we think we understand something like the oil business in China reasonably well. And at a price relative to what we think the future cash generation is, we would make a decision on something like that. But it's not a big deal. It’s a big — it became reportable because of this peculiarity of the law, where if you own a certain percentage of something that's only 10 percent of the whole pie, you still have to report it. The Chinese government is firmly in control of PetroChina. I mean, if we vote with the Chinese government, the two of us will control PetroChina. (Laughter)
为什么我们把钱“还给社会”
Why we're giving money "back to society"
沃伦·巴菲特关于慈善的问题。查理,你先来?
WARREN BUFFETTThe question about philanthropy. Charlie, you want to swing at that one first?
查理·芒格我认为可以公平地说,我们俩都认为,非常幸运的人对整体文明,甚至对他所属的国家,负有责任。至于你是边赚钱边捐,还是像巴菲特那样,边捐少量,到适当时候大笔捐出,我认为这是个人口味问题。我能理解第二种做法,因为我讨厌整天被人追着要钱。我想沃伦也受不了。对吗,沃伦?
CHARLIE MUNGERI think it's fair to say that both of us feel that the very fortunate owe a duty to the general civilization, and even to the country of which he's a member. Whether you give as you go along or have the Buffett system of moderate giving as you go along and immense giving in due course, I regard as a matter of personal taste. I would understand the second position in that I would hate to spend all my time every day having people ask me for money. And I don't think Warren could stand it. Is that right, Warren?
沃伦·巴菲特干脆别试了。干脆别试了,查理。(笑声)不,我们——我是说,这是个事实,而且大概 25 年没变过,可能吧,但基本上,在我或者我妻子去世时(以较晚者为准),我所有的一切都会捐给慈善。我是说 99% 以上。既然我的孩子们在这儿,我就不精确到小数点后八位了。不过——(笑声)——你知道,为什么不呢?这——这么想吧。假设——咱们就假设,我不是单胞胎出生,而是子宫里还有一个同卵双胞胎。同样的 DNA。一切都一样。性格。工作倾向。说话倾向——随便什么。同卵双胞胎。不是查理。可能长得像他,但——(笑声)然后我们俩在那儿。来了个精灵。精灵说:“我给你们俩提个建议。你们 24 小时内就要出生了。同样的天赋。一切都完全一样。一个人出生在奥马哈,另一个人出生在孟加拉国。我来让你们俩决定谁出生在孟加拉国,谁出生在奥马哈。我有个系统。我——我的方法是,我们开始竞价,你们俩中谁愿意在死后把更高比例的个人财富捐给社会,谁就能出生在美国。”我想你会押上 100%,你知道。你听到所有这些关于勇气、魄力之类的东西,还有你怎么一辈子努力工作,做了所有这些了不起的事。好吧,想象一下如果我出生在孟加拉国。你知道,我走在主街上说:“我是做资本配置的。让我展示一下我的本事。”(笑声)我早就营养不良死了。我是说,那根本——我可能头几个月都撑不过去。查理和我工作的这个社会,我们简直幸运得不得了。我是说我们出生的时候,我们出生在美国的概率只有 50 比 1。所以我们中了头奖。基本上,这——你知道,我们享受了与优秀的人共事的所有乐趣。而金钱,显然,在生活中打开了通往有趣事物的许多大门。最终它会回到社会。就像查理说的,它可以通过分期付款的方式在你一生中逐渐返还。也可以在去世时一次性返还。我在某种程度上混合使用了这两种方式,但我更倾向于一次性返还。但,你知道,这才是它的归宿。我是说,没有理由让一代又一代的巴菲特们,现在这一代,下一代,还有一百年后,仅仅因为他们出生在正确的子宫里,就该支配社会的资源。你知道,这算什么公平?所以,基本上,它会回到社会。(掌声)我的孩子们在鼓掌吗?我们确认过了吗?(笑声)
WARREN BUFFETTLet's not even try. Let's not even try, Charlie. (Laughter) No, we — I mean, it's a matter of record, and it hasn't changed for, I don't know, 25 years, probably, but basically everything I have at the date of the later of the death of myself or my wife, goes to charity. I mean 99 and a significant fraction. And since my children are here, I'm not going to carry it out to 8 decimal places. But — (laughter) — you know, why not? It — Think of it this way. Here’s — let's just assume that, instead of being born as I was in a single birth, that I were in the womb and there was an identical twin next to me. Same DNA. Same everything. Personality. Propensity to work. Propensity to say — whatever. Identical twin. Wasn't Charlie. Might look like him, but — (Laughter) And there we are, the two of us. And a genie appeared. And the genie said, "I've got a proposition for the two of you. You're going to be born in 24 hours. Same talents. Everything identical. And one of you is going to be born in Omaha, and one of you is going to be born in Bangladesh. "And I'm going to let you two decide which one gets to be born in Bangladesh and which one gets to be born in Omaha. And I've got this system. And I’m going to — the way I'm going to work it is that we start the bidding, and whichever one of you bids the highest proportion of your estate to go to society when you die, gets to go — be born in the United States." I think you'd bet a hundred percent, you know. You hear all of this about, you know, grit and pluck and all of these things, and how, you know, you have applied yourself working all your life, and you've done all these wonderful things. Well, just imagine if I'd been born in Bangladesh. You know, and I'd walked down Main Street and said, you know, "I allocate capital." You know? "Let me show my stuff." (Laughter) I'd have died of malnutrition. I mean, it would — I wouldn't have made it through the first few months. The society that Charlie and I work in, I mean we were luckier than hell. I mean when we were born, the odds were 50-to-1 against us being born in the United States. So we hit the jackpot. And basically, it — you know, we've had all of the fun of working with this and working with good people. And money, obviously, opens lots of doors in life to interesting things. And it goes back to society. Like Charlie says, it can go back on the installment system through life. It can go back in a lump sum at death. I've mixed the two to some extent, but I weight heavily the lump sum. But, you know, that's where it belongs. I mean, it — there's no reason why little — generations of little Buffetts, now and the next one, you know, and a hundred years from now, should all be commanding the resources of society just because they came out of the right womb. You know, what sort of justice is that? So basically, it's going back to society. (Applause) Were my children applauding there? Did we check that out? (Laughter)
许多伟大企业无法靠增加资本来提升利润
Many great businesses can't boost profits by spending more capital
沃伦·巴菲特第四个问题。
WARREN BUFFETTNumber 4.
现场股东大家好。我叫亚历克斯·鲁巴尔卡瓦,是来自洛杉矶的股东。我想请教一个关于你们喜欢收购和投资的企业有哪些财务特征的问题。巴菲特先生,在年报和其他文章中,您提到喜欢收购那些能投入大量资本并获得高回报的企业。但我在阅读您和芒格先生的文章和演讲时,也在《杰出投资者文摘》等出版物中看到,你们又喜欢投资只需要很少资本的企业。我想知道这些说法是否矛盾,还是同一枚硬币的两面?如果您能用伯克希尔旗下的公司来展开讲讲,那就太好了。
AUDIENCE MEMBERHi there. My name is Alex Rubalcava. I am a shareholder from Los Angeles. I have a question about the financial characteristics of the businesses that you like to acquire and invest in. In your reports and other writings, Mr. Buffett, you state that you like to acquire businesses that can employ a large amount of capital to high returns. And in reading the writings and speeches of yourself, Mr. Munger, I've seen you say in Outstanding Investor Digest and other publications, that you enjoy investing in companies that require very little capital. And I was wondering if these statements are at odds, or if they are two sides of the same coin? And if you could elaborate using Berkshire companies, that would be great.
沃伦·巴菲特当然,这是个很好的问题。理想的企业是那种能在投入的资本上赚取极高回报,并且能持续以同样的高回报率投入大量资本的企业。我的意思是,它会变成一台复利机器。也就是说,如果你有选择权,能把 1 亿美元投进一家在这笔资本上赚到 20% ——也就是 2000 万美元——的企业,理想情况下,这家企业下一年能在那 1.2 亿美元上赚到 20%,再下一年能在 1.44 亿美元上赚 20%,以此类推。这样你才能随着时间推移,以同样的回报率源源不断地重新配置资本。但这种企业极其、极其、极其少见。遗憾的是,现实中那些优秀的企业,比如可口可乐或喜诗糖果,它们并不需要太多资本。增量资本产生的回报,完全无法和那种源于伟大无形资产的基础回报相提并论。所以我们会很喜欢那种能持续配置资本的企业,事实上,是配置远超盈利规模资本的企业。我是说,我们喜欢现在能在 1 亿美元上赚到 20% 的企业。如果我们在上面再投 10 亿美元,它还能在这新增的 10 亿上赚出 20%,那就太理想了。但正如我说的,这种企业太罕见了。宣称能做到的企业很多,但我们几乎一只都没见过。确实有过那么少数几个。大多数伟大企业都能产生大量现金,却不会产生很多以高回报率使用增量资本的机会。比如说,我们可以在喜诗投入一笔钱 X 赚到丰厚的利润,但要是投进去 5 倍的 X,利润并不会因此增加多少,不值一提。我们在《布法罗新闻》上投入一笔钱 X 能获得高回报,但如果我们试图投入 5 倍的 X,也不会多赚多少钱。它们就是没有使用增量资本的机会。我们寻找过,但确实没有。所以,伟大的——你们也看到了,我们会在理论上探讨那种能靠增量资本以高回报率持续赚更多钱的企业。但你们实际看到的是,我们收购的企业,大部分都能在自有资本上赚取不错的回报,却在很多情况下,用增量资本根本赚不到和它们原主营业务回报水平相近的回报。不过,伯克希尔组织架构的一大好处是,我们可以把那些自身业务回报很好、但没有机会用增量资金获取类似高回报的企业产生的钱,腾挪出来去收购更多别的企业。通常,如果你身处——就拿报纸出版业来说,多年来这个行业一直极其出色——你在自有投入资本上能赚到惊人的回报。但你要是走出去收购其他报纸,就必须付出极高的价钱,而你在增量资本上根本拿不到很好的回报。可是这个行业里的人觉得,自己唯一懂的就是报纸出版,或者某一种媒体,因此他们感觉自己的选择非常有限。而我们则可以把钱挪到任何合理的地方,这是我们这一架构的优势。当然,至于我们能不能把这件事做好,那是另一个问题,但在这方面,这个架构的优势是巨大的。我们可以靠好企业,比如喜诗糖果——自从 1972 年我和查理买下它,它为我们创造的税前利润累计可能有 10 亿美元,而我们当时买入没花多少钱,你知道吧,没到一亿。如果我们试图把这些钱重新投进糖果业务,随着时间推移,回报会非常糟糕。根本没什么值得提的收益。但正因我们能把它挪走,才使得我们能够经年累月地收购其他企业,这是我们架构的优势所在。查理?
WARREN BUFFETTSure. It's a good question. The ideal business is one that earns very high returns on capital and could keep using lots of capital at those high returns. I mean that becomes a compounding machine. So if you have your choice, if you could put a hundred million dollars into a business that earns 20 percent on that capital — say 20 million — ideally, it would be able to earn 20 percent on 120 million the following year, and 144 million the following year and so on. That you could keep redeploying capital at these same returns over time. But there are very, very, very few businesses like that. The really — unfortunately, the good businesses, you know, take a Coca-Cola or a See's Candy, they don't require much capital. And incremental capital doesn't produce anything like the returns that this fundamental return that's produced by some great intangible. So we would love the business that earn — that could keep deploying, in fact, even well beyond the earnings. I mean we'd love to have a business that could earn 20 percent on a hundred million now. And if we put a billion more in it, it would earn 20 percent more on that billion. But like I say, those businesses are so rare. There are a lot of promises of those businesses, but we've practically never seen one. There've been a few. Most of the great businesses generate lots of money. They do not generate lots of opportunities to earn high returns on incremental capital. You know, we can deploy X at See's and earn a lot of money, but if we put 5X in we don't earn any more money to speak of. We can earn high returns on X at The Buffalo News, but if we try to make it 5X we don't earn any more money. They just don't have the opportunities to use incremental capital. We look for them, but they don't. So, the great — you’ve seen — I mean, we will talk theoretically about the businesses that can earn more and more money with incremental capital at high returns. But what you've seen is that we've bought businesses, largely, that earn good returns on capital, but in many cases, have limited opportunities to earn anything like the returns they earn on their basic business with incremental capital. Now, the one good thing about our structure at Berkshire is that we can take those businesses that earn good returns in their business but don't have the opportunity for returns of those similar magnitude on incremental money, and we can move that money around to buy more businesses. Normally, if you're in the — take the newspaper publishing business, which has been a fantastic business over the years — you earned terrific returns on your own invested capital. But if you went out to buy other newspapers, you had to pay a very fancy price, and you didn't get great returns on incremental capital. But the people in that business felt that the only thing they knew was newspaper publishing or media of one sort or another, so they felt that their options were limited. We can move money anyplace that it makes sense, and that's an advantage of our structure. Now, whether we do a good job of it or not's another question, but the structure is enormously advantageous in that respect. We can take the good business, the See's Candy — See's has produced probably a billion dollars pretax for us since Charlie and I wouldn't have gone up 100,000, you know, back in 1972. If we tried to employ that in the candy business we'd have gotten terrible returns over time. We would have gotten anything to speak of. But because we moved it around it enabled us to buy some other businesses over time, and that's an advantage of our structure. Charlie?
查理·芒格是的。还有就是,如果你拿到的是一家好企业,但算不上出类拔萃,它们往往会归为两类。一类是,到年底账上报告的全部利润就以过剩现金的形式闲置在那里。你可以把这笔钱从企业里拿出来,没了它,企业的经营表现照样会跟把钱留在里面时一样好。第二类企业是那种报告 12% 的资本回报率,但自始至终都见不到什么现金。这让我想起我老朋友约翰·安德森做过的二手工程设备生意。他过去常说:“在我这行,每年你都赚到一笔利润,然后呢,它就那么堆在院子里。”有太多太多这样的企业了,仅仅为了维持运转、守住现状,就永远拿不出任何现金。而这种企业,总部是没法把所有现金抽出来投到别处去的。我们讨厌这种企业。你不觉得这么说很公允吗?
CHARLIE MUNGERYeah. And if you take a business that is a good business, but not a fabulous business, they tend to fall into two categories. One is the business where the whole reported profit just sits there in surplus cash at the end of the year. And you can take it out of the business and the business will do just as well without it as it would if it stayed in the business. The second business is one that reports the 12 percent on capital but there's never any cash. It reminds me of the used construction equipment business of my old friend, John Anderson. And he used to say, "In my business, every year you make a profit, and there it is, sitting in the yard." And there are an awful lot of businesses like that, where just to keep going, to stay in place, there's never any cash. Now, that business doesn't enable headquarters to drag out all the cash and invest it elsewhere. We hate that kind of a business. Don't you think that's a fair statement?
沃伦·巴菲特对,这么说很公允。我们喜欢能灵活调动现金,让钱找到最佳用途。你知道——但这正是我们的工作。我们有时确实能找到好去处。要是我们旗下每一家优秀企业——我们现在有不少优秀企业——都有办法把额外资本以超高回报率配置出去,那就太棒了,但这种情形我们并未看到。而且,坦率地说,事情通常不会那样发展——我是说,吉列有一门特别出色的剃须刀和刀片业务,简直是顶级生意。但他们根本没法把从剃须刀和刀片业务赚来的钱,继续大举投入到这种业务中。这门生意就是不需要那种规模的资本。他们确实也要投入一些钱,但那些钱和利润比起来微不足道。这时他们就会受到诱惑,走出去收购别的企业,当然,我和查理面对这种情况时也是这么做的,但我们不认为,从整体上看,美国产业界在重新配置资本这件事上的历史成功率有多高。不过,这仍然是我们每天都在努力去做的事情。在某种意义上,我们差不多是在唱衰那个把我们送到今天这个位置的做法本身。查理,这么说公允吗?(笑)
WARREN BUFFETTYeah, that's a fair statement. We like to be able to move cash around and have it find its best use. And, you know — but that's our job. And sometimes we find good uses. It would be terrific if every one of our great businesses, and we've got a lot of great businesses, had ways to deploy additional capital at great rates, but we don't see it. And, frankly, you know, it doesn't happen — I mean Gillette has a great razor and blade business, I mean, fabulous. There's no way they can deploy the money they make in the razor and blade business to keep putting more money in that kind of business. It just doesn't take that kind of capital. They have to deploy some money of it, but it's peanuts compared to the profits. And the temptation then is to go out and buy other businesses, and of course that's what Charlie and I do when we face that, but we don't think that, overall, the batting average of American industry in redeploying capital has been great. Nevertheless, it's what we try and do every day. In a sense, we sort of knock the very procedure that has gotten us to where we are. Is that a fair statement, Charlie? (Laughs)
查理·芒格绝对公允。而且这一直让我很不是滋味。我可不乐意让自己成为一个活生生的例证,去展示一件大多数试图效仿的人都会搞得一败涂地的事。我们想通过这些不那么中听的评论,尽量避免出现这种结局。(笑声)
CHARLIE MUNGERAbsolutely. And that has always worried me. I don't like being an example of an activity where most people who try and follow it will get terrible results. And we try and avoid that by making these negative comments. (Laughter)
沃伦·巴菲特反正我们本来就要发表些不中听的评论。(笑)第五个问题。这样更有意思。
WARREN BUFFETTWe'd make negative comments anyway. (Laughs) Number 5. It's more fun.
巴菲特:我不向朋友开口求人
Buffett: I don't ask my friends for favors
现场股东我是威尔·格雷夫斯,来自佛罗里达州温特帕克。我是韦伯斯特大学的研究生讲师。我想向巴菲特先生请教两个问题。我很感激巴菲特先生这么平易近人。他让我们在这里感觉非常温暖。我能叫你一声老爸吗?
AUDIENCE MEMBERI'm Will Graves from Winter Park, Florida. I'm a graduate instructor with Webster University. And I'd like to address two questions to Mr. Buffett. I appreciate the accessibility of Mr. Buffett. He makes us feel so warm here. Could I call you Dad?
沃伦·巴菲特行啊。(笑声)
WARREN BUFFETTYeah. (Laughter)
现场股东我的一个问题涉及国家财政,另一个涉及国家宝藏。2001 年 9 月 11 日之后,您出现在《60 分钟》节目里,拿出宝贵时间,暂时放下私生活,向公众谈论股市的大致情况,告诉大家不要过度激动,也不用担心长期投资,这真是一种为国服务。我在想,您是否愿意考虑,等将来哪位总统提起社保改革辩论的时候,再次上《60 分钟》节目?我跟很多非营利组织打交道,听到很多低收入工薪阶层的愤怒:大家都在谈论科技股的转机、过去几年的科技利润。但一个完整的周期下来,有些人成了千万富翁,而低收入工薪阶层连最低工资都没涨过。试想一下那些净资产只有 1000 美元甚至更少的人,就拿他们举例,想象一下,他们被逼无奈——美国政府强迫他们参加一个叫“社保”的东西,他们逃不掉,得到的回报又很糟糕——未来被迫成为可怕的投资者,这会是怎样的处境?我的问题是,如果有候选人(不管是谁)说,我们不应该把一小部分社保资金投入长期股市,因为那太冒险——您是否会拿出您在《60 分钟》里创下的纪录,站出来说:“我不这么认为”?这是第一个问题。第二个问题,就在我请您出来做点义务劳动的同时,我自己也在过去三周里被卷进了一件事。我去了赛普拉斯花园,那天那里有大约 2 万人,有位女士在散发 1.5 万份传单。几周后,我将和赛普拉斯花园之友一起面见州长[杰布]·布什。我们有一个网站,FriendsOfCypressGardens.org,想阻止开发商清伐赛普拉斯花园的树木——那可是个国家宝藏。我的问题是,您是否愿意联系您的表亲[音乐人]吉米·巴菲特,看看他能不能用什么方式帮帮我们?不一定是钱,可能出来露个面就行。也许就是牵个线,看看您能不能帮上忙。
AUDIENCE MEMBERI've got one question regarding a National Treasury situation and one considering a national treasure. Back in September 11, you appeared on "60 Minutes" and performed a national service, taking your valuable time and giving up your private life for a few moments by speaking about the general stock market, and how people should not be getting too excited, and they shouldn't be worried about investing for the long-term. And what I was wondering is, if you would ever consider making another appearance on "60 Minutes" at the time when whoever the president is at the time brings up the Social Security debate. I spend a lot of time with non-profit organizations, and the outrage that you hear from the working poor is that we talk about the tech turnaround, the tech profits of the last few years. They've gone through a whole cycle where people became multimillionaires at a time when the working poor never even got a minimum wage increase. And if you think of people like this who have a net worth of a thousand dollars or less, just as an example, and just imagine what it's like for them to be forced, in the future, to be horrible investors because the U.S. government forces them to have something called Social Security, which they can't get out of, and they get a lousy return. What I'm wondering is, if you would consider, when we have a candidate, whoever it might be at the time, say that you don't want to put a small portion of Social Security into the long-term stock market because it's a risky proposition? If you would take your track record on "60 Minutes" and say, "I don't think so." That's the first question. And number two, while I'm asking you to volunteer for something, I found myself being thrust into something in the last three weeks. I went to Cypress Gardens the last day with about 20,000 people there. And the lady was handing out 15,000 fliers. Several weeks from now I'll be before Governor [Jeb] Bush with the Friends of Cypress Gardens. We have a website, FriendsOfCypressGardens.org, trying to keep a developer from clear-cutting the trees in Cypress Gardens, a national treasure. And my question is, would you consider contacting your cousin, [musician] Jimmy Buffett, about possibly helping us in some way? Doesn't have to be money. It might be an appearance. Just might be some connections, where you might be able to help us in our efforts.
沃伦·巴菲特我最常被请求联系的人——大概是被要求牵线次数最多的——是比尔·盖茨,但各种各样的人我都接到过请求。我是说,每个人都往我手里塞信封,里面装着信,或者把东西寄到办公室,说:“你能不能把这份东西转交给某人?”而我完全可以说不。我基本上不会——几乎从来不会——向我的朋友提出任何请求。如果我要做这种事,我下半辈子就全搭进去了。他们会觉得——我永远也不会知道——(掌声)——他们这么做是因为我开口要求,还是他们自己真心愿意,我永远分不清。对我来说,至少从我的角度看,这是个不可能参与的游戏。当年[《华盛顿邮报》发行人]凯·格雷厄姆还在世的时候,人人都出于各种理由想找她。他们都有自己的主张。坦率地说,他们想通过我去找她,或者吉米·巴菲特,或者其他什么人,好让对方答应某些事,而对方之所以答应,部分原因是他们不想对我说不。而你知道,我——坦率地讲,我就是不想把友谊用在这个目的上。即使是我自己深信不疑的事,我也从不这样做。那些事我自己去做——他们也许会看到我在做什么,如果他们愿意跟进,那很好。但我从没——我不记得自己曾请求过任何人捐款或做任何事。我是说,我的所作所为公开可查,如果别人想跟进,那挺好。但我从没办过那种荣誉晚宴,给伯克希尔所有的供应商之类发请帖,然后向他们施压,说“我们在为沃伦举办致敬晚宴”。见鬼,如果他们想向我致敬,大可直接致敬,用不着去跟我所有的朋友募捐。我是说,如果他们选我,只是因为我有一帮有钱的朋友,那我觉得这算不上什么致敬。所以,我就是不做这种事。
WARREN BUFFETTI get asked to contact — probably the one I get asked to get contact the most is Bill Gates, but I get asked to contact all kinds of people. And I mean, everybody is slipping me envelopes with letters in them, sending things to the office and saying, "Won't you get this person?" and all they can say is no. I don't do — I don't make requests of my friends, basically, for anything. And I just — I would spend the rest of my life doing it. They would feel — I would never know — (applause) — you know, what they were doing — you know, I would never know what they were doing because I was asking, versus what they really felt. I mean it's an impossible — from my standpoint at least — that's an impossible game to get into, in terms of that. I mean when [Washington Post publisher] Kay Graham was alive, everybody, you know, wanted her for one reason or another. And they've all got causes. And, frankly, they, you know, they want to use me to get her, or Jimmy Buffett, or whomever, to say yes to something that they're saying yes to, partially because they feel they don't want to say no to me. And I, you know, that — I just don't want to use my friendship for that purpose, frankly. And I don't do it, even for things that I strongly believe in, myself. I do them — they may know what I'm doing, and if they want to pick up on it, fine. But I have never — I can’t remember ever requesting anybody to make a contribution or do anything myself. I mean what I do is a matter of record, and, you know, if other people want to pick up on it, fine. But I’ve never had one of those honorary dinners where they send out, you know, to all the suppliers to Berkshire and everything and start leaning on them and saying, you know, "We're honoring Warren." Well, hell, if they want to honor me they can honor me without soliciting all my friends for money. I mean, I don't consider that much of an honor if the reason they picked me was because I got rich friends. So, I just don't do that.
“一个超级富豪对什么事都指手画脚,总有些惹人厌”
"There's something unattractive about a very rich guy that pops off on everything"
沃伦·巴菲特在公共政策问题上,9 月 11 日那回,我和[前通用电气 CEO]杰克·韦尔奇、[前财政部长]鲍勃·鲁宾一起上了节目,你知道,那种事我偶尔会做。我也写过一些专栏文章。我觉得——说实话我经常忍不住想写,实际上还写过一些没寄出去的。但我确实觉得,一个超级富豪对什么事都指手画脚,总有些惹人厌。你今天听了我们发言,可能会觉得台上这俩人就是喜欢对什么事都指手画脚。我们确实对几乎所有事情都有自己的看法。但我只是觉得有些事情——你知道,我写过竞选资金改革,也写过税收方面的文章。往后我还会写得更多,但我会尽量克制自己,在一定程度上,因为这里面有一点这种味道:“我有钱,所以我对”,我觉得这种印象不太讨人喜欢。而且我知道,当我在别人身上看到这种做派时,我并不喜欢——“我是名人,所以我说的每句话你都得听。”这种调调——到了某个临界点就会让我反感。不过,如我所说,我做过,未来也一定会有——也肯定会有些场合,我会跨过自己的阈值,觉得真的想说点什么,别人可以听,也可以不听。只是——我觉得在这类事情上存在过度曝光的风险,我想你们已经在某些人身上看到了。查理?
WARREN BUFFETTOn the public policy question, what I did on September 11th, when [former General Electric CEO] Jack Welch and [former Treasury Secretary] Bob Rubin and I went on there, you know, I will do those things occasionally. I've written some op-ed pieces. I think — and I get tempted very often, in fact I've written some that I haven't sent in. But I do think that there's something unattractive about a very rich guy that pops off on everything. And you may think, by listening to us today that you've got two guys up here that do like to pop off on everything. And we do have opinions on almost everything. But I just think there are some things I get — you know, I wrote on campaign finance reform, and I've written on taxes. And I will do more of that, but I do try to hold myself in check, somewhat, because there's a little bit of, you know, this, "I'm rich, therefore I'm right"- type stuff that I don't think sits very well. And I know when I see it in other people I don't like it that, you know, "I'm a celebrity therefore, you know, you got to listen to me on everything that I say." It just — it turns me off at some point. But like I say, I have done it, and there could be occasions — and there will be occasions — I'm sure, when I'll cross my threshold level and figure I really want to say something and people can ignore it or otherwise. And — but I think there's some danger of overexposure on that sort of thing, and I think you've seen it with certain people. Charlie?
别把社保钱投进股市
Keep Social Security money out of stocks
查理·芒格沃伦,你同意还是不同意这种观点:强行将一部分社保资金投入普通股是个好主意?
CHARLIE MUNGERWarren, would you agree or disagree that forcing a certain part of Social Security into common stocks is a good idea?
沃伦·巴菲特不,我不同意。事实上,我不赞同那位先生提出的方案。我认为,实际上,社保对这个国家的工薪阶层来说一直是一项极其了不起的制度。它是一份代际契约。它不是保险。它只是在说,就像一个家庭可能会做的那样,只不过它把家庭的概念扩展到了整个美国:如果你在 X 岁到 65 岁之间(我认为退休年龄上限应该延长)为国家做出贡献,那么社会将在你余生中为你提供一份基础水平的收入。我认为一个富裕的社会理应如此。所以,当一个社会有了 10 万亿美元的体量,你知道——(掌声)——我们就应该做到这一点。
WARREN BUFFETTNo, I would not. Actually, I would not agree with the one that the gentleman suggested. I think that, actually, Social Security has been a tremendous thing for the working people of this country. It's been an intergenerational pact. It's not insurance. It simply says, like a family might say, except it extends the concept of family to the whole United States, that if you produce for this country when you're between the ages of — and I think the upper age limit should be extended — but between the ages of X and 65, that society will provide some base level of income for you for the rest of your life. And I think a rich society should do that. So, I think the when you have a $10 trillion society, you know — (applause) — we should do that.
查理·芒格我同意。我认为,你可以说社保是我们有史以来最成功的政府项目之一。而人们却把它视作一场迫在眉睫的十足灾难,或诸如此类的东西。那完全不是我的看法,我也不会把社保钱投进普通股。我认为社保就按我们现在这种做法运转,效果就相当好。
CHARLIE MUNGERI would agree. I think Social Security, you can argue, is one of the most successful governmental programs we have. And people treat it as a pure disaster coming or something like that. That's not my view at all, and I wouldn't put it in common stocks, either. I think Social Security works pretty well just about the way we're doing it.
沃伦·巴菲特是的,我们会提供一份基础收入——而且在这个国家我们也应该这样做——给每一个过着还算称得上有所贡献的生活的人。他们不必担心自己活到 90 岁还是 100 岁怎么办。人们在晚年确实会担忧。我们也不需要有一批人——你知道——在我们需要保卫国家权利的时候上战场,在方方面面都做一个好公民,但他们只是碰巧没有像我和查理这样赚很多钱的能力。我认为他们需要一个基础保障,我认为像我们拥有的这种代际契约——确实是一个了不起的想法。我觉得这个国家正因为有了它而好得多。我认为,跟他们说可以省下 500 美元或 1000 美元投进股市,然后让每个人都去华盛顿游说,争着谁来管这笔钱——你知道,几年前人人都觉得这是个绝妙的主意,但坦白讲,我觉得这是个非常糟糕的主意。查理?(掌声)
WARREN BUFFETTYeah, we will give a base income to every — and we should in this country — to everybody that leads a reasonably productive life. And they don't have to worry about how long — you know — whether they live to be 90 or 100. And people do worry in their old age. And we don't need a bunch of people who, you know, go off to war when we need to defend, you know, the rights of our country, and act in every way as good citizens, but they just don't happen to have the ability to make a lot of money, you know, well, like maybe Charlie and I can. I think they need a base level, and I think that an intergenerational compact like we have — it's really a magnificent idea. And I think the country's a lot better off for it. I think that telling them that they can save 500 bucks or a thousand bucks and put it into stocks and have everybody lobbying Washington about, you know, who will handle it. You know, everybody thought it was a great idea a few years ago, and I think it's a very bad idea, frankly. Charlie? (Applause)
查理·芒格我对这个主意的喜欢程度,比你还要低得多。(笑声)
CHARLIE MUNGERI like it a lot less than you do. (Laughter)
简洁的薪酬方案,不聘顾问
Simple compensation plans and no consultants
沃伦·巴菲特第 6 个问题。
WARREN BUFFETTNumber 6.
现场股东下午好。我叫拉维·吉拉尼(Ravi Gilani),来自印度新德里。我有几个关于管理政策的问题。由于你们奉行相当与众不同的管理政策,我想了解这些政策对 CEO 的激励会产生什么影响。芒格先生曾提到,在资本不重要的业务中,你们倾向于让 CEO 分享一部分利润。你们还提到,不会因为业绩好就提高标准。显然,长期保持静态的盈利,其价值会逐期递减。我的问题现在分成四部分。考虑到以上这些,能否给我们举一个伯克希尔子公司的薪酬政策例子,来说明你们对高管薪酬问题的思考?第二,尽管你们确实对子公司使用资本收取费用,并相信报酬应与利润表现挂钩,但芒格先生并不认同经济增加值(EVA)这个概念。能否谈谈你们对 EVA 作为监控和奖励公司业绩工具的看法?第三,你们是只管设定 CEO 的薪酬政策,还是会参与组织中更广范围的薪酬安排?最后,你们对 CEO 没有设退休年龄。这是否会影响 CEO 以下人员的士气和积极性?
AUDIENCE MEMBERGood afternoon. My name is Ravi Gilani. I come from New Delhi, India. I have questions regarding management policies. Since you follow quite different management policies, I would like to know the impact of them on the management CEO's motivation. Mr. Munger has mentioned that where capital is unimportant in a business, you tend to give the CEO a part of the earnings. You have also mentioned that you do not greet good work by raising the bar. Clearly, static earnings over a period of time may become successively less valuable. My question is in, now, four parts. Bearing the above in mind, could you give us an example of compensation policy in Berkshire subsidiaries which illustrate your thinking on the subject of executive compensation? Number two, though you do change — charge — subsidiaries for using capital, and believe in linking rewards to bottom line performance, Mr. Munger does not respect economic valued added as a concept. Could we have your thinking on EVA as a tool to monitor and reward corporate performance? Number three, do you restrict yourself to setting compensation policy for the CEO, or do you involve yourself in larger part of the organization? And finally, you do not have any retirement age for the CEO. Does it impact the morale, motivation, of the people below the CEO?
沃伦·巴菲特查理?(笑声)他知道这问题会抛给他。
WARREN BUFFETTCharlie? (Laughter) He knew that was coming.
查理·芒格嗯,第一,你说得对。在业务几乎不需要资本的地方,我们倾向于根据盈利来奖励管理层。一旦业务开始需要资本,我们就会在薪酬体系中引入资本因素。我们没有一套统一的标准体系。这些方案各不相同,都是基于各自的历史沿革和具体情况而形成的。但在资本是重要因素的地方,我们当然会把它纳入考量。至于对士气的影响,据我所见,伯克希尔子公司的士气相当好。而且伯克希尔的经理们几乎从不离职。我猜我们的离职率大概和任何地方一样低。对吧,沃伦?
CHARLIE MUNGERWell, one, you're right. Where a business requires practically no capital, we tend to reward the management based on the earnings. The minute the business starts requiring capital we tend to put a capital factor into this compensation system. We don't have any one standard system. They're all different, based on accidents of history and circumstances. But where capital's an important factor, of course, we take it into account. As far as the effects on morale, as far as I've ever been able to see, the morale's pretty good in the Berkshire subsidiaries. And the Berkshire managers practically never leave. And my guess is we have about as low a turnover rate as any place around. Is that right, Warren?
沃伦·巴菲特哦,我确信这一点。而且,“不退休政策”对我的士气确实大有好处。(笑声)对查理也是。你还问到了 EVA。我们绝不会考虑用那样的东西,虽然我想我们有些子公司可能以某种方式在用。所以,子公司自己制定 CEO 以下人员的薪酬政策,而且它们有各种各样的制度,因为我们有各种各样的业务。坦白说,我们在薪酬上从来没出过大问题,因为我觉得我们的安排是合理的。当资本是业务的重要组成部分时,我们就加入资本费用。如果资本不重要,我们就不加。我们不信奉把事情弄得比所需更复杂。所以,我们不会去追求那些微小的、精细的调整——而这种调整正是薪酬顾问会跑来告诉你必不可少的,因为只有这样他才能证明一大笔顾问费是合理的。他还会第二年再来修修补补,第三年接着来,没完没了。我们的薪酬体系非常简单。但有些业务是极其出色的,所以业绩奖金的门槛设得很高。有些业务非常难做,门槛就低得多,但要达到那个门槛所需的管理才能,和那些高门槛业务所需的同样多。薪酬不是火箭科学。我是说,人们会让你觉得它深奥无比,你去读那些委托书声明,里面讲的那些东西真能让你晕头转向。我是说,委托书声明比年报还厚,因为里面都在讨论高管的薪酬。这根本没这么复杂。38 年来,从来没有一位 CEO 离开我们投奔其他公司,除了少数几个我们自己决定换掉的——但这种情况极少。你知道,我看到人们投入那么多时间和精力,坦白说,是因为这么做对 CEO 个人有好处。然后他们搞出一个完整的部门,整天去参加关于薪酬方法的会议,请来顾问,这就成了一个产业。这个产业不会自行瓦解。我是说,当你把庞大的官僚机构卷进来,搞一大堆五花八门的薪酬决定之类的事情,除非你主动出手解决,否则它永远不会消失。但我们遇到的任何官僚机构都是这样。伯克希尔内部没太多官僚主义。我认为毫无疑问,我们的“不退休政策”意味着,一个一心想当 CEO 的人,看到我们某些公司的 CEO 65 岁、70 岁、75 岁了还坐在那个位置上,大概就不会留下来了。我是说,我们自然培养不出很多二把手,因为我们没法向他们保证一把手会走人。但只要一把手不走,从我们的角度看,那再好不过。我们偶尔需要更换管理层,但非常偶尔。我是说,按概率来算,即使我们有这么多子公司,可能每 18 个月左右才会遇到一次管理层接班问题。我们还有那么多其他业务,所以在伯克希尔这不是什么大事。
WARREN BUFFETTOh, I'm sure of that. And besides, the "no retirement policy" is wonderful for my morale. (Laughter) And Charlie's. The — you also asked about EVA. We would not dream of using something like that, although I think actually a few of our subsidiaries may use it in some way. So, the subsidiaries set their policies for the pay of the people below the CEO, and the — all — they have all kinds of systems, because we have all kinds of businesses. And, frankly, we've never had big problems with compensation because, I think, our arrangements are rational. When capital is an important part of the business, we stick a charge for capital in. If it's an unimportant part of the business, we don't stick it in. We don't believe in making things more complex than needed. So, we don't try for little — all kinds of little refinements — which a compensation consultant would come in and tell you was needed, because that's how he would justify a large bill. And he would also come in and tinker with it a little the following year, and the following year, and so on. We have very simple systems on comp. But some of our businesses are terrific businesses, and so we have very high standards of performance before people get performance bonuses. Some of our businesses are very tough businesses, and the threshold is much lower, but the managerial talent needed to reach that threshold is just as much as in the — with the higher threshold in other businesses. It’s not a — compensation is not rocket science. I mean, people will want you to think it is, and you read these proxy statements and it blows your mind, what they get into. I mean, the proxy statements are thicker than the annual reports because they're talking about the compensation of people. And it is not that complicated. We’ve had — in 38 years, we have never had a CEO leave us to go to another business, except a few we’ve — where we've made the decision ourselves, but very few. And it is — you know, I see all of the time and effort put in because, frankly, it pays off for the CEO to do it. And then they create a whole department that spends all their time attending conferences about, you know, compensation methods, and they have consultants in, and it becomes an industry. And it isn't going to break itself up. I mean you — when you get those — when you get a huge bureaucracy involved in making all kinds of pay determinations and everything, it's never going to go away unless you do something about it. But that's true of any bureaucracy we run into. We don't have much bureaucracy at Berkshire done. I think that there's no question that our "no retirement policy" means that somebody who's just itching to be the CEO of a business, and they see that the CEO is 65, and then 70, and then 75, above them at some of our companies, is probably not going to stick around. I mean we don't develop, naturally, lots of number twos because we can't promise them that number one is going to go out the door. But as long as number one doesn't go out the door, from our standpoint, that's just fine. And we occasionally have to replace managements, but it's very occasional. I mean if — on an expectancy basis, you know, even with all the subsidiaries we have, you know, we may face one management succession problem, perhaps, every 18 months or something of the sort. And we've got all kinds of other businesses. So it's not a big deal at Berkshire.
查理·芒格对。至于 EVA,其中隐含着一些我们在用的理念。比如,基于机会成本的基准收益率。这概念完全合理。但对我们来说,这个体系带着它那一整套标签和术语,有很多我们不需要的包袱。我们只用 EVA 里面所蕴藏的那些隐含的、简单的东西。
CHARLIE MUNGERYeah. And on EVA, there are ideas implicit in that that we use. For instance, hurdle rates by — based on opportunity costs. Perfectly reasonable concept. But to us, that system, with all its labels and lingo, has a lot of baggage that we don't need. We just use the implicit, simple stuff that's buried in EVA.
沃伦·巴菲特是的。坦白说,我们可以每年花 100 万美元请顾问,得出一个我们五分钟就能想明白的答案。我是说,这真没那么复杂。但你能想象一个顾问跑来跟你说:“我为你准备了一段话的薪酬方案”吗?他这样能给你寄一大笔顾问费账单吗?当然不能。所以,他们得把事情搞复杂,而我们不信这套。我们要的是非常容易理解的东西,而且我们从未因此出过问题。我们从经理那里得到了很好的结果。我们的经理能拿出好结果的主要原因,是他们喜欢打出 .400 的打击率。他们喜欢打出 .400 的打击率并且得到合理报酬,但打出 .400 这个事实本身,才是他们人生中最重要的事。这多少也是我们自己的感受。如果我们在业务表现上打出了不错的打击率,报酬是次要的。不过,这对我们的经理来说不应该是次要的。它必须公平,否则没人愿意在一个觉得自己被不公平对待的环境里工作——但这并不是一套复杂的程序。我们确实会把薪酬方案做得非常具体,针对他们管理的那家企业。我们不会根据《布法罗新闻》的表现来给喜诗糖果的员工定薪酬,反过来也一样。我可以给你指出美国企业界很多疯狂的薪酬体系,它们最终造成的实际效果就是这样。
WARREN BUFFETTYeah. We could spend a million bucks a year on consultants to get an answer we can get in five minutes, frankly. I mean it is — it just isn't that complicated. But can you imagine a consultant coming around and saying, "I've got a one-paragraph compensation arrangement for you?" Are they going to be able to send you a large bill for, you know, their consultancy? Of course not. So, they've got to make things complicated, and we don't believe in that. We want things that are very easy to understand, and we've just never had a problem with it. And we get good results out of our managers. The main reason we get good results out of our managers is that, you know, they like hitting .400. They like hitting .400 and being fairly paid, but they — the fact that they batted .400 is the biggest thing to them, in life. And it's, you know, it's sort of the way we feel. If we get a good batting average in our business performance, the pay is incidental. Now, it shouldn't be incidental to our managers. It's got to be fair or they're going to — nobody wants to work in an environment where they feel they're being treated unfairly, but — That is not a complicated procedure. And we do make them very specific to the enterprise that's under their control. We do not pay the people of See's Candy based on how The Buffalo News does or vice versa. And I can show you a lot of crazy compensation systems in corporate America where that really is the ultimate effect of what's happening.
巴菲特不介意大型经纪公司持有他的股票
Buffett OK with large brokerages holding his stocks
沃伦·巴菲特第 7 个问题。
WARREN BUFFETTNumber 7.
现场股东下午好。我是来自马里兰州克拉克斯维尔的保罗·巴特菲尔德。您在年报中写到了衍生品的系统性风险及其增长。一个例子是六西格玛事件,它会引发多米诺效应,危及金融机构和其他公司(可能包括经纪公司)的偿付能力和运营。您是否认为,这意味着个人投资者应当考虑不把股票放在券商名义下持有?
AUDIENCE MEMBERGood afternoon. This is — I'm Paul Butterfield from Clarksville, Maryland. You wrote in the annual report about the dangers — the systemic dangers — of derivatives and the growth in derivatives. An example would be a six-sigma event that would cause domino effect and dangers to the solvency and operations of, maybe, financial institutions and other firms, possibly including brokerage firms. Would this — do you think this recommends to an individual investor that we might consider not holding stocks in street name?
沃伦·巴菲特查理,你怎么看——他们多少触及了这一点。70 年代初华尔街发生过一些多米诺效应。我认为,一些券商的倒闭,确实在一定程度上引发了其他券商的倒闭。那还算不上典型的多米诺骨牌局面,当然,如果你回溯这个国家一百年前的历史,银行业也出现过多米诺效应。任何时候,只要金融机构之间以多种方式相互关联,并且彼此有巨额应收账款、应付账款和往来余额,就始终存在多米诺效应的风险。这是保险业的一个因素,也是银行业的一个因素。我认为在证券经纪行业这个风险会小一些。我想,如果你在任何一家大型券商公司的现金账户里持有证券,我并不会担心。我们有很多——我个人就有很多证券放在一家非常大的券商公司那里,这并不会让我不安。但我的意思是,显然,一直有些不可靠的小公司。我甚至不完全了解保证金账户的所有规则。但如果有人有权对你的证券进行再抵押,而他们自己陷入了麻烦,我如今也搞不清楚 SIPC(证券投资者保护公司)的规定——是有 SIPC 保护,但我——
WARREN BUFFETTCharlie, how do you — they addressed that, somewhat. There were some domino effects in the very early '70s in Wall Street. I think, certainly, the failures of some brokerage firms, in part, led to failures of others. It wasn't a classic domino situation, and of course we had domino effects in banks if you go back a hundred years in this country. Anytime you have financial institutions that interrelate in many ways, and have big receivables and payables, balances with everything, you've always got the danger of domino effects. And that's a factor in the insurance business. It's a factor in banking business. I think it'd be less in the brokerage business. I would think, if you owned securities in a cash account with any large stock exchange firm, you know, it wouldn't worry me. We’ve got lots of — I've got lots of personal securities, you know, sitting with a very large stock exchange firm, and that does not bother me. But I mean, obviously, there have been little firms that have been fly-by-night types. And I don't even know all the rules on margin accounts. But if somebody has got the right to repledge your securities and they get in trouble themselves, I don't know any more what the SIPC — there's a SIPC protection, but I’m —
查理·芒格那不是无限的。你负有责任。
CHARLIE MUNGERIt's not unlimited. You're liable.
沃伦·巴菲特对,我想确实是这样。不会的,让别人的再抵押牵扯到我所有的证券,我会三思而行。现金账户。我认为现金账户是隔离的,对吧,查理?
WARREN BUFFETTYeah, I think that's true. And no, I would think twice between having all my securities rehypothecated by somebody else. A cash account. I think the cash accounts are segregated, aren't they, Charlie?
查理·芒格是的。
CHARLIE MUNGERYes.
沃伦·巴菲特嗯。
WARREN BUFFETTYeah.
各州不应拿纳税人的钱炒股
States shouldn't buy stocks with taxpayer money
沃伦·巴菲特第 8 个问题。
WARREN BUFFETTNumber 8.
现场股东下午好,巴菲特先生和芒格先生。我叫约翰·诺伍德,来自得梅因。感谢你们给我今天发言的机会。我有两个问题,一个是从个人投资者角度,另一个是从州居民角度。第一个问题与内在价值有关。你们能否就如何利用伯克希尔·哈撒韦年报计算其股票的内在价值,再提供一些“速读指南”?我有些不太清楚。第二个问题关于公共部门投资。举个例子,爱荷华州正在考虑设立一个 10 亿美元的“价值观基金”。如果你们负责代表公众投资这笔钱,会采用什么样的指导原则、策略和建议?代表股东与代表公众之间,是否存在显著区别?谢谢。
AUDIENCE MEMBERGood afternoon, Mr. Buffett and Mr. Munger. My name is John Norwood and I hail from Des Moines. Thank you for providing this opportunity to speak today. I have two questions, one as an individual investor and one as a state resident. The first has to do with intrinsic value. Can you provide some additional Cliff Notes for working with the Berkshire Hathaway annual report and calculating an intrinsic value for the stock? I'm a little bit hazy. And the second question has to do with public sector investing. As an example, the state of Iowa is considering the creation of a $1 billion Values Fund. What sorts of guidelines, strategies, and advice would you employ if you were responsible for investing this money on behalf of the general public? Are there any significant differences when representing shareholders versus the general public? Thank you.
沃伦·巴菲特嗯,请你稍微详细说明一下,因为我不太了解那个 10 亿美元的基金——爱荷华州是真的要设立一个 10 亿美元的基金来代表人民投资股票吗?
WARREN BUFFETTYeah, elaborate if you will just a second, because I am not familiar with that billion dollar — is the state of Iowa literally creating a billion dollar fund to invest in equities on behalf of the people?
现场股东目前正是这么提议的。
AUDIENCE MEMBERThat's what's being proposed.
沃伦·巴菲特真的吗?哦。查理,你怎么看?这对我来说还挺新鲜。
WARREN BUFFETTIs that right? Oh. Charlie, what do you think about that? That's a new one to me.
查理·芒格我认为这是个相当蠢的主意。(笑声和掌声)
CHARLIE MUNGERI think it's a pretty dumb idea. (Laughter and applause)
沃伦·巴菲特对。他住在加利福尼亚州,所以我才让他回答。我住在边界上,所以我——(笑)嗯,我——我是说,我猜爱荷华州没有债券债务,所以我不太确定——他们大概不会开一个保证金账户。但我觉得大多数州或市政当局应该会让民众自己投资,而不应该为了设立股票基金而向人们征税。所以这在我看来是个相当新奇的想法。查理——
WARREN BUFFETTYeah. He lives in California. That's why I had him answer. I live right on the border here, so I — (Laughs) Yeah, I would — I mean, I guess Iowa doesn't have any bonded debt, so I'm not sure what — they probably wouldn't be creating a margin account. But I would think that most states or municipalities would want to let the citizenry invest on its own and would not want to be taxing people in order to set up an equity fund. So that strikes me as a pretty novel idea. Charlie —
查理·芒格在加利福尼亚州,当然——有些投资管理合伙企业——利用各种政治捐款来插手管理州养老金等等。那可不是什么好看的景象。如果爱荷华州能抑制这种现象,那我认为它们会更好。
CHARLIE MUNGERIn California, certainly the — of the investment management partnerships — use all kinds of political contributions to finagle their way into managing state pension funds, et cetera, et cetera. It's not a pretty scene. To the extent that Iowa can dampen it down, why, I think they're better off.
内在价值:“模糊”,但至关重要
Intrinsic value: "fuzzy," but essential
沃伦·巴菲特关于内在价值的问题——你们知道,我们在报告里写到过。我觉得没什么太多可补充的。我的意思是,任何金融资产的内在价值,就是它从现在到审判日之间产生的现金流,用一个能把所有不同可能资产都拉平的利率来折现。这适用于石油权益、农场、公寓楼、股票、企业运营,嗯,还有柠檬水摊。而且你——你必须决定你自认为能足够了解哪些生意,以便做出合理估算。这并不科学,但这正是内在价值。我的意思是,它计算起来很模糊,并不意味着它不是思考问题的正确方式。在伯克希尔,你们面临两个问题。首先是我们现在拥有的生意值多少钱。其次,因为我们重新配置它们产生的所有资本,你必须判断你愿意对我们如何使用这些资本做出什么假设。你可以回顾一下,大约 35 年前,人们或许低估了所产生资本会用来做什么,所以现在回头看,那时候看起来很便宜。但我们现在面临完全不同的局面,资本规模巨大。你必须做出判断:我们创造的数十亿、数十亿、数十亿美元,是否能被配置成未来创造更多现金的方式。这正是查理和我思考的事,但我们无法给出任何预测。查理?
WARREN BUFFETTThe question on intrinsic value — you know, we've written about it in reports. I don't think there's much additional to say. I mean, the intrinsic value of any financial asset, you know, is the stream of cash that it'll produce between now and Judgment Day, discounted by an interest rate that equates between all the different possible assets. That's true of an oil royalty, a farm, an apartment house, an equity, a business operation, you know, a lemonade stand. And that — you have to decide what sort of businesses that you think you can understand well enough to make a — some kind of reasonable calculation. It's not scientific, but it is the intrinsic value. I mean the fact that it's fuzzy to calculate doesn't mean that it's not the proper way to think about it. And at Berkshire, you've got two questions. You've got the question of what the businesses we own now are worth. And then, since we redeploy all the capital they generate, you have to figure out what you're willing to assume about what we do with the capital. And you can look back and say that, 35 years ago or so, that people perhaps underestimated what would be done with the capital that was generated, so that it looks very cheap if you look back on it now. But we're in a whole different game now with huge amounts of capital. And you have to make a decision as to whether the billions and billions and billions of dollars we generate will be deployed in a way that creates lots more cash later on. And it's what Charlie and I think about, but we can't give any prediction on it. Charlie?
查理·芒格对,我认为考虑到现在企业构成的复杂性,我们的报告在帮助股东计算内在价值方面,比我所知的任何类似企业做得都好。所以,我认为我们比任何人都做得好,而且我们做得非常认真。如果你问,“我们会从这里继续改进吗?”我不这么认为。
CHARLIE MUNGERYeah, I think our reporting, considering the complexity of the enterprise as now constituted, is better than that of any similar enterprise I know, in terms of enabling a shareholder to calculate intrinsic value. So, I think we've done better than anybody else, and we do it conscientiously. And if you ask, "Will we improve from here?" I don't think so.
沃伦·巴菲特我们在做你提到的那件事上下了很多功夫,但——即使这么努力,我的意思是,我们提供了我们自己也会想要的数据。我们不知道答案,但我们知道那正是你必须思考的。我们买麦克莱恩公司时就是这么做的,买克莱顿家园时也一样。我们买任何东西时,都试图展望经济前景,问自己:“这笔生意随着时间的推移能产生多少现金?我们对此有多大信心?购买价格与这些现金相比如何?”如果我们觉得——我们得对我们的预测感到相当不错。不会完美,因为我们——没人知道确切的答案。我们必须对我们的预测有相当大的信心,然后购买价格必须与这些预测合理对应。有时候我们会有出乎意料的结果,有好有坏。实际上,如果回头看,我们经历的惊喜比预期的要多。但从现在开始,我们不会再有那么多惊喜了,主要是规模的原因,而且世界也竞争更激烈了。查理?
WARREN BUFFETTWe've worked hard at doing what you're talking about, and it — but even working hard at it, I mean, we've given you the data we would want ourselves. We don't know the answer, but we do know it's what you have to think about. And we do it when we buy McLane's, when we buy Clayton Homes. When we buy anything, we are attempting to look out into the economic future and say, "What kind of cash can this business generate over time? How sure do we feel about it? And how does the purchase price compare with that?" And if we feel we're getting a — we have to feel fairly good about our projections. Won't feel perfect, because we — no one knows the answer precisely. We have to feel pretty good about our projections, and then we have to have a purchase price that's rational in relation to those. And we get some surprises in both directions. Actually, if you go way back, we've had more pleasant surprises than we would have expected. But we won't get them from this point, mostly because of size, and also because the world's a little more competitive. Charlie?
查理·芒格没什么要补充的了。
CHARLIE MUNGERNothing more.
芒格:侵权诉讼体系“疯狂”
Munger: Tort lawsuit system is "crazy"
沃伦·巴菲特第 9 题。
WARREN BUFFETTNumber 9.
现场股东我叫维克·坎宁安。我是来自康涅狄格州威尔顿的股东。我听到你之前关于抨击的评论。但实际上,我觉得你们两位利用你们作为投资者的影响力来倡导变革的方式很值得钦佩。你们在股票期权费用化方面的直言不讳,推动了富有成效的讨论,不仅在美国的公司董事会里,更重要的是在国会山上。目前,这个国家的侵权支出占 GDP 的比例在持续上升,我认为其中大部分是无效支出。是否存在某个点——现在看来,他们似乎在试图伸出触角,不仅针对烟草公司,也针对消费品公司,比如麦当劳,甚至可能还有可口可乐。有没有一个点,你会利用你相当大的影响力,试图让国会感到愧疚,推动这个国家进行全面的侵权改革?
AUDIENCE MEMBERMy name is Vic Cunningham. I'm a shareholder from Wilton, Connecticut. I heard your comments earlier about popping off. But actually, I find it admirable the way you guys, the two of you, have leveraged your clout as investors to be advocates for change. You know, your outspoken comments on expensing stock options promoted, you know, productive discussions, in not only corporate boardrooms throughout this country, but more importantly on Capitol Hill. Currently, tort spending in this country continues to rise as a percentage of GDP, and I would argue a lot of that's unproductive spending. Is there a point — and it seems like right now that, you know, they're trying to stretch their tentacles, not only from, you know, tobacco companies but to consumer product companies like McDonald's and possibly even Coca-Cola. Is there a point where you would use your considerable clout to try to guilt Congress into moving towards some kind of comprehensive tort reform for this country?
沃伦·巴菲特嗯,我对你说的话表示同情。我会说,我们相当大的影响力与原告律师的影响力相比,根本不值一提。毫无疑问——从某个角度看,看到我们侵权制度给社会带来的摩擦成本,这令人震惊。但查理是律师。他大概能比我更明智地谈论如何修改这个制度,因为问题也很多。我觉得——我的意思是,看到无谓的股东诉讼因任何一笔交易被提起,简直令人恼火,只因为有大量的董事和高级职员险(D&O 保险),而且他们知道人们宁愿和解也不愿忍受诉讼的麻烦。我们从不会和解——但美国企业会。所以,这是一场游戏。从事这种活动的人,我认为很多情况下,并非出于追求正义,而是因为这实在是门有利可图的游戏。而且,付款的人通常不会自己掏腰包,所以这又回到了那个问题——双方利益不对称。但当我看到美国企业界发生的一些事情时,我当然也不想完全消灭原告律师——因为我认为有些可怕的事情确实发生了,人们应该为此付出代价。我只是希望由作恶者自己付钱,而不是由 D&O 保险公司付。因为当 D&O 保险公司付钱,或者公司付钱时,成本就被社会化了,而做错事的人很少自己掏腰包。查理——告诉我,我们该怎么改进侵权制度?
WARREN BUFFETTWell, I'm sympathetic to the — what you're saying. I would say that our considerable clout is nothing compared to the clout of the plaintiffs' lawyers. There's no question that — in a certain way, it's appalling when you look at the frictional costs to society of the tort system we have. But Charlie is a lawyer. He can probably speak much more intelligently than I can as to how you could modify this, because there are plenty of things wrong, too. I’ve — I mean it's sort of infuriating to see specious shareholder suits raised on, you know, any kind of a deal, just because there's a lot of DO — D&O insurance — and they know people will pay off rather than go through the nuisance of a suit. And we never — we don't pay off — but corporate America does. And so, it's a game. And the people that pursue that activity, you know, are not pursuing it, I think in many cases, because of a great pursuit of justice, but because it's a damn profitable sort of game. And, you know, the people that are paying. It usually doesn't come out of their own pocket, so it gets back to that — the lack of parity in the interest of the people on both sides. But then, when I look at some of the things that have happened in corporate America, I certainly don't want to get rid of the plaintiffs' lawyers either — entirely — because I think some terrible things have happened and I think people should pay. I just wish the people paid rather than the D&O carriers, because when a D&O carrier pays, or when a company pays, it — the costs get socialized, and the people that did the wrong things seldom pay out of their own pockets. I — Charlie, what — tell me, how do we improve the tort system?
查理·芒格嗯,如果你把工伤保险体系也算在侵权诉讼制度里——我个人会这么算——那就会产生可怕的滥用。在加州,好市多大约三分之一的员工却占了三之二的工伤保险费用。加州是个制度化的欺诈场。欺诈的脊椎按摩师、欺诈的律师,各种欺诈。他们给企业背上了沉重的负担。当然,最终工作机会会流失。我有一个朋友,把工厂从德克萨斯州搬走,那里的工伤保险费用占 30% 多,搬到犹他州奥格登,那里降到了 2%。所以,欺诈一旦放任自流,就会自我膨胀。然后还有所有那些喜欢这种欺诈的律师和游说者。还有脊椎按摩师,天知道还有谁。所以,这是一个大问题。在加州,情况已经糟糕到我猜想会有一些改革,即使议会里三分之二是民主党人。
CHARLIE MUNGERWell, if you define the tort system to include the workmen's compensation system, which I would, you get terrible abuses. In California, Costco has about one-third of its employees and two-thirds of its workmen's compensation expense. California is an institutionalized fraud. Fraudulent chiropractors, fraudulent lawyers, fraudulent what have you. And they put this enormous burden on business. And of course, eventually the jobs will leave. I had a friend who took a plant away from Texas where he had workmen's compensation expense of 30-odd percent, and took it to Ogden, Utah, where it went to 2 percent. So fraud, allowed to run, builds on itself. And then you've got all these lawyers and lobbyists who like the fraud. And chiropractors and God knows what. And so, it's a major problem. And in California, it's gotten so bad that my guess is there will be some reform, even with the two-thirds Democratic legislature.
沃伦·巴菲特从股东的角度来看,你会改变什么?
WARREN BUFFETTWhat would you change, in terms of the shareholder situation?
查理·芒格嗯,那更难了,因为如果你拿最恶劣的原告律师来说,有一半的时间他们起诉的是行为糟糕透顶的人。现在,他们起诉的过程里,大笔的钱像你说的那样被社会化了,并没有落到受害者手里。所以,他们就像是在公众身上榨取巨额酬劳的公众训诫者。不过,当然,这些案件中很多被告在抱怨原告律师的同时,自己也做过一些非常令人遗憾的事。所以,我觉得很难弄清楚该怎么做。现在的制度是疯狂的,我也不知道该怎么改进它。如果能指望政府理性而公平,你很容易就能改进它,但你做得到吗?
CHARLIE MUNGERWell, that's harder, because if you take the worst of the plaintiffs' lawyers, half the time they're suing somebody that's behaved terribly. Now, they're suing in a process where a lot of money is paid out, as you say, on a socialized basis, and doesn't really go to the people that were hurt. So, they're like a public scold that gets paid an enormous sum out of the public. But certainly, a lot of the defendants in these cases that are screaming about the plaintiffs' bar have done some very regrettable things. So, I think that gets very hard to figure out what should be done. The present system is crazy, and I don't know how I'd improve it. You could easily improve it if you could count on government being rational and fair, but how do you do that?
沃伦·巴菲特你会不会做点什么,让那些在董事高管责任险案件中成为被告的人自己承担一部分费用?
WARREN BUFFETTWould you do anything toward making the people who are defendants in D&O situations pay any portion of it themselves or not?
查理·芒格我认为,如果在奥马哈——在美国——根本没有董事高管责任险,净效果会带来很大的改善。彻底没有。我认为人们——(掌声)——会表现得好得多。反对的观点是,这样一来你就永远找不到任何有钱人愿意担任董事了。但我的猜测是,净效果来看,即使考虑到那个小问题,整个体系也会比现在运作得更好。
CHARLIE MUNGERI think there would be a great improvement, net, in Omaha — in America — if there were no D&O insurance. Zero. I think people — (applause) — would behave a lot better. The counterargument is you'd never get anybody with any money who was willing to serve on a board. But my guess is that, net, even after taking into account that little problem, the system would work better than the present one.
“从破产中买公司很难”
"It's tough to buy things out of bankruptcy"
沃伦·巴菲特第 10 个问题。
WARREN BUFFETTNumber 10.
现场股东约翰·高斯(PH),来自佛罗里达州基韦斯特。你去年提到在破产程序中收购公司遇到的挫败感。根据你过去的经验,法院不允许为你在伯灵顿的报价设置分手费,你感到意外吗?
AUDIENCE MEMBERJohn Goss (PH), Key West, Florida. You mentioned last year your frustration with buying companies out of bankruptcy. Were you surprised, from your past experience, that the court would not allow a breakup fee regarding your Burlington bid?
沃伦·巴菲特这个问题问得好。我们向法院提交了一个报价。管理层接受了我们的出价,于是我们在伯灵顿工业的破产案中提交了报价。我们的报价是 5 亿多美元。我们还提供了一笔——叫作分手费。我一会儿再说这个,但我记得金额是 1400 万美元。不过说实话,当我们提交那个 5 亿多美元的报价时,那个报价必须维持好几个月才有效。所以实际上,通过提交那个报价,我又回到了之前关于期权价值的那些说法。用 1400 万美元,我们就是在告诉伯灵顿的债权人,在大概四到五个月的时间里,他们可以用我们那个价格把公司卖给我们,或者,在相当长一段时期内,他们可以拿到更高的价钱。在我看来,对于一个看跌期权来说,这个价格非常低。事实上,这个价格是不够的,但在破产程序里,它已经成了一种惯常的比例。法院说这笔分手费——或者我称之为看跌期权费——收得太高了,所以他们制定了一个新流程,结果就是伯灵顿会在几个月后卖给那些遵循这个新流程的人。我认为——坦率地说,我认为 1400 万美元是不够的,但它大致在很多案例获准的范围以内。不过,在破产程序之外,我们绝不会为了那种风险敞口而同意那么一笔钱。那完全没有道理。世界变化太大了。如果你看看纽约证券交易所里企业的价值,你会发现一年之内上下波动 100%。为了 2% 或 3% 的费用,就以固定价格承诺 5 亿多美元去买一家身处困境行业的公司,我是说,那——那太没道理了。我确实这么做了,所以——但被拒绝了。我们不会——我们再也不会参与这样一个流程:让我们出价几亿美元,而且报价必须一直有效。如果——你知道,如果发生双——如果发生世贸中心那样的灾难,或者加州发生地震,或者证券交易所暂停交易,或者各种各样的其他事情,我们的报价就那么挂在那里,而我们只赚了 500 万美元之类的报酬。这对我来说完全没道理。所以,在破产程序里买公司很难,尽管我们已经成功做了两次。两次结果都不错。但第三次我们尝试伯灵顿,花了大量时间和金钱来准备那个报价。耗费了数周和不少资金,结果没被接受。所以,你知道,当我回顾这些经历时,我对自己说,跟沃尔玛做交易要容易得多——我跟他们谈一个小时,握个手,交易就搞定了。或者像我们去年做的其他几个交易,一两天就买下了北方天然气,或者几天就买下了克恩河管道,还有我们买的各种各样的生意。破产程序,我想它大概是整个流程里必要的一环。我是说,你必须遵守破产法。但我得说,用这种方式买公司非常别扭。如果我们必须提交报价,而且这个报价要维持好几个月,期间别人可以出价超过我们,而我们就只收 1% 的费用来提供这么一种看跌期权,那我们以后也不会提交太多报价了。查理?
WARREN BUFFETTThat's a good question. We submitted a bid to the court. The management agreed to our offer and we submitted a bid in the bankruptcy of Burlington Industries. And our bid was 500-and-some million dollars. And we provided a — what's called a breakup fee. I'll get to that in a second, but I think it was $14 million. Now really, when we submit that bid of 500-and-some-odd million, our bid has to remain outstanding for a good many months. So in effect, by making that bid, I get back to the earlier statements I made about option value. For $14 million, we were telling the creditors of Burlington that, for a period of maybe four months or five months, that they could sell us that business for our number or, for a considerable period, they could get more money for it. Now that is a very low price, in my view, for a put. In fact, it's an inadequate price, but it's become sort of a customary percentage in terms of bankruptcy proceedings. The court said that that was too much to charge as a breakup fee, or what I would call a put fee, and so they have set up a new procedure, which will result in Burlington getting sold some months from now to people who follow this new procedure. I think that — I frankly think 14 million is inadequate, but it's roughly in the range of what has been allowed in many cases. But we would never agree to that sort of a sum for that sort of exposure, outside of bankruptcy. It just doesn't make any sense. The world changes too much. If you look at the value of businesses, as measured on the New York Stock Exchange, you'll see fluctuations of a hundred percent in a year. And for 2 or 3 percent, to commit 500-and-some million dollars at a fixed price for a business in a tough industry, I mean that’s — that does not make a lot of sense. I did it, so — but it got rejected. We would not — we will not participate in a procedure where we're going to bid hundreds of millions of dollars and where our bid has to remain outstanding. And if the — you know, if there’s a twin — if there's a World Trade Center disaster, or there's an earthquake in California, or there’s a suspension of trading on the stock exchange, or all kinds of things, that our bid sits out there and we've gotten paid $5 million or something for it. It just doesn't make any sense to me. So, it's tough to buy things out of bankruptcy, although we've done it twice now. And both situations have worked out well. But then we tried it a third time with Burlington, and we spent a considerable amount of time and money generating that bid. Weeks and weeks and a good many dollars, and it wasn't accepted. So, you know, when I look at these experiences, I say to myself it's a lot easier to make a deal with Walmart, where I talk with them for an hour and we shake hands and we got a deal. Or the other deals we've made in the last year where we buy Northern Natural in a day or two, or where we buy Kern River Pipeline in a few days, or the various businesses we've bought. And bankruptcy, I think it's probably a necessary part of the procedure. I mean you have to comply with bankruptcy laws. But I would say it's a very awkward way to buy a business. And if we have to submit bids that will remain outstanding for many months when people can top us, and only have a 1 percent fee for giving that sort of a put, we will not be making many bids. Charlie?
查理·芒格嗯,我们知道,从我们的角度看,一项交易如果没有那区区 2% 的承诺费是不合理的。法院的看法不同,他认为这个数字应该是别的样子。谁知道呢。我们等着看结果如何。
CHARLIE MUNGERWell, we know it was unreasonable, from our point of view, to have a transaction that didn't have that modest 2 percent commitment fee in it. The court had a different view, and he thought that the figure should have been different. And who knows. We'll see how it all works out.
“我们喜欢重仓买入”股票
"We like to go in heavy" when buying a stock
沃伦·巴菲特第 1 个问题。
WARREN BUFFETTNumber 1.
现场股东先生们,韦恩·彼得斯,来自澳大利亚悉尼。我的问题涉及股票的重新配置。能否描述一下你们的思考过程:首先,如何确定一项新投资中的持仓权重水平?我指的是有价证券。其次,关于潜在重新配置的想法。你们的记录——显然早期比现在更明显——表明平均而言,你们要么持有一只股票,要么清仓,但偶尔也会加仓或减仓。
AUDIENCE MEMBERGentlemen, Wayne Peters from Sydney, Australia. My question goes to stock reweightings. Could you describe your thought process in, firstly, determining your commitment weighting level in a new investment? Now, marketable securities is what I'm referring to. And secondly, your thoughts on potential reweighting. Your record, and clearly in the earlier days as opposed to now, would indicate that on average, you're either in a stock or out of it, though on occasion you've topped up and lightened up.
沃伦·巴菲特查理?我先让你说一个。(笑)
WARREN BUFFETTCharlie? I'll let you have one. (Laughs)
查理·芒格我没完全理解这个问题。
CHARLIE MUNGERI didn't fully understand that question.
现场股东查理,我指的是你们如何初步确定对有价证券投资的投入,可能是配置 5%、10% 或 15%。你们一开始决定多重的仓位。
AUDIENCE MEMBERCharlie, I was just referring to how you make an initial commitment to a marketable security investment, in regards to making it maybe a 5, 10, 15 percent commitment. How heavy you decide to go into a position, initially.
查理·芒格嗯,我们通常不喜欢小仓位。
CHARLIE MUNGERWell, we ordinarily don't like small positions.
沃伦·巴菲特是的,我们喜欢重仓进入。我的意思是,如果我们想通过股票市场投资一家企业,我们想投很多钱进去。你知道,我们不相信这个一点、那个一点的做法。所以,在我们现在的规模下,我们主要受限于我们想买的数量能否得到满足,而不是根据投资组合的某个百分比来限制自己。我很难想到有哪只股票我们主动停止买入,除非是因为我们快要触及 10% 的限制,那样我们会面临短线利润追缴责任或者成为内部人之类的事。但我们几乎从不想停止买入。对吧,查理?
WARREN BUFFETTYeah, we like to go in heavy. I mean, if we want to invest in a business through the stock market, we want to put a lot of money in. You know, we do not believe in a little of this and a little of that. So, at our present size, we're limited primarily by the availability of the quantity we want, rather than restricting ourselves based on some percentage of a total portfolio. I can’t — it's very hard for me to think of a stock we quit on, in terms of buying, except because we were going to run into some 10 percent limit where we would get liable for short-swing profits or become insiders or that sort of thing. But we almost never want to quit. Isn't that right, Charlie?
查理·芒格嗯,不会,除非价格上涨。
CHARLIE MUNGERWell, not unless the price goes up.
沃伦·巴菲特是的。而这些也正是我们犯大错的地方。我的意思是,是我们——或者说犯大错的其实是我。有好几样东西,我们了解得足够深,可以买,它们在能力圈之内,我们本可以买很多股票,无非是股价稍稍涨了一点,我们就因为价格却步了。我们不是因为不想投入超过某 X 金额而却步的。如果我们找到一个想投入 5 亿美元的标的,能投 30 亿或 40 亿美元的话我们更高兴。好想法太稀缺了,一旦找到就不能对它抠抠搜搜。
WARREN BUFFETTYeah. And of course that's where we made our big mistakes. I mean we have — or I've made the big mistakes, actually. I — There have been a couple of things that we knew enough to buy, that were in our circle of competence, where we could have bought lots of stock, except it went up a little bit and then we faded because of price. We didn't fade because we didn't want to put more than X dollars in. If we find an idea that we want to put $500 million in, we probably would be even happier if we could put 3 or 4 billion in. Good ideas are too scarce to be parsimonious with once you find them.
查理·芒格没错,当年在喜诗糖果(See's Candies)那里侥幸避开不肯出高价买入的错误之后,我们在有价证券上又一连犯了好几回一模一样的错误。显然我们学得很慢。(笑声)
CHARLIE MUNGERYeah, having narrowly averted the mistake of being unwilling to pay up at See's Capital [Candies], we've gone on and made the same damn mistake several times, with respect to marketable securities. We evidently learn very slowly. (Laughter)
沃伦·巴菲特这笔代价也让我们损失了不知多少十亿、几十亿美元。
WARREN BUFFETTIt's cost us many, many, many billions of dollars, too.
查理·芒格那都是机会成本上的几十亿。它们不体现在财务报表上,但在伯克希尔·哈撒韦总部,因为愚蠢决策而打水漂的金额无比惊人。(笑声)
CHARLIE MUNGERThose are opportunity cost billions. They don't show up on the financial statements, but the amount of money that's been blown by dumb decisions at headquarters at Berkshire Hathaway is awesome. (Laughter)
沃伦·巴菲特说得好。
WARREN BUFFETTWell said.
查理·芒格是啊。(笑声)
CHARLIE MUNGERYeah. (Laughter)
短期利率不影响投资决策
Short-term rates don't affect investment decisions
沃伦·巴菲特第 2 个问题。
WARREN BUFFETTNumber 2.
现场股东你好,我是来自亚特兰大的史蒂夫·卡斯贝尔(音)。我的问题主要关于利率。在像当前这样的低利率时期,你在计算一家企业的内在价值时,是否会采用更高的折现率,以便把未来的利率上行考虑进去?另外,你平时会考察一家公司的自由现金流收益率相对于当前利率的水平吗?如果可以,我还想听听你对削减股息税的看法。假设出现奇迹,政客们真能讲逻辑,把股息税取消了,伯克希尔会派发股息吗?
AUDIENCE MEMBERHi, I'm Steve Casbell (PH) from Atlanta. My question involves interest rates. When you calculate the intrinsic value of a business in a period of low interest rates, like we have currently, do you use a higher discount rate to factor in higher rates in the future? And also, when — do you ever look at a company's free cash flow yield relative to current rates? And if I could also get your thoughts on the dividend tax cut. If, by some miracle, the politicians think logically and get rid of the dividend taxes, would Berkshire ever pay a dividend?
沃伦·巴菲特关于折现率的问题——我们使用相同的折现率,我是说在理论上,我们对所有证券采用同一个折现率,因为如果你确实知道它们未来能产生多少现金,那一套自然就管用了。在估计某些对象的回报时,我们可能会更保守,但所用的折现率是一个常数。至于在哪些对象上出手,我们不会因为短期利率是 1.25%,就觉得一个能提供 3% 或 4% 回报的东西很划算。我们脑子里相当于有一个最低门槛,低于这个门槛,我们就不愿意往外掏钱。不管利率是 6% 或 7%,还是 3% 或 4%,还是在短期端只有 1%,我们都不愿意掏。我们只是——我们不想仅仅因为某些长期投资的回报比短期利率或者低水平的国债利率高一点点,就被低利率套住。所以,我们心里有最低要求。我没法精确告诉你具体数字是多少,但它远远高于当前国债利率的水平。在别的时候,我们也会很乐意持有国债,仅仅是因为觉得它们提供了足够有吸引力的回报。当我审视一家企业时,我考虑的是永久持有它。我们希望确保获得足够的资本回报。我们不认为当前在短期品种上能拿到的回报是“足够”的,但我们还是会继续守着——与其稍微打个折,因为 30 天的利率太低就去接受 30 年的低回报,我们宁可耐心坐住,再等等。
WARREN BUFFETTThe question on discount rates, we use the same discount — I mean in theory — we would use the same discount rate across all securities, because if you really knew the cash they were going to produce, you know, that would take care of it. We may be more conservative in estimating the returns of cash from some, but the discount rate we would use is a constant. Now, in terms of where we commit, you know, we don't want to use the fact that short-term rates are 1 1/4 percent to think that something that yields us 3 percent or 4 percent is a good deal. So we sort of have a minimum threshold in our mind about which we’re — below which — we're unwilling to commit money. And we're unwilling to commit it whether interest rates are 6 or 7 percent, or whether they're 3 or 4 percent, or whether they're, on a short-term basis, 1 percent. We just — we don't want to get hooked into long-term investments at low rates just because they're a little bit better than short rates would be or low Government rates would be. So, we have minimum thresholds in our mind. I can't tell you precisely what they are, but they're a whole lot higher than present Government rates would be. And at other times, we'd be very happy owning Governments, just because we feel that they offer attractive enough rates. I would — when we're looking at a business, we're looking at holding it forever. And we want to be sure we're getting an adequate return on capital. We don't regard what we can get on short-term rates now as adequate, but we'll still sit in — rather than bend a little bit and start settling for lower rates for 30 years because rates for 30 days are so low, we would rather just sit it out and wait a while.
股息就应该收税
Dividends should be taxed
沃伦·巴菲特关于股息税——这个例子我以前举过,我向联邦政府缴纳的税款占收入的比例,和我的秘书差不多。我的所得税率比她高,我的边际税率也高出她不少。但她的社会保障税比我多得多,因为社保税只对收入的前面那一部分征收,不管那个上限是 7 万还是 8 万。于是,把我们公司替她交的和她自己交的社保加起来,税率大概是 12% 或 13% 的样子。结果,我俩每年交给联邦政府的税款占各自收入的比例相当接近。反过来,如果伯克希尔宣布派发 10 亿美元股息,我分到 3.3 亿美元,再假设按布什政府最初提议那样免税——确实会免税。要知道,伯克希尔本身有大量应税利润,这样一来我向联邦政府缴纳的税款占收入的比例,可能只有她的十分之一。我固然可以主张,企业组织形式不应决定税负轻重——无论是 S 型公司、C 型公司还是合伙企业,税法理应对它们一视同仁。过去我也发表过这类看法。但我心里无论如何都说不出这样一个道理:我这个人一辈子运气好极了——我生来身上就带着一套能让我赚大钱的基因。而且,坦率地讲,在 1930 年,单从赚钱的角度说,生为男孩就比生为女孩有利得多。放到今天,这种优势可能仍然存在,只是程度不同了。如果我一年里交给联邦政府的收入占比,才到我秘书的十分之一,那在我看来——对比社会回馈给我的东西,这样的结果简直在尖叫着“不公平”。(掌声)所以,我不赞成布什方案。查理?
WARREN BUFFETTThe tax on dividends — you know, I've used this illustration before, but I'm paying about the same percentage of my income to the federal government as my secretary does. Now, I pay more in income tax rates than she does. I pay a higher marginal tax rate, by some margin, than she does. But she pays way more in Social Security taxes than I do, because I only pay on the first whatever it is, 70,000 or 80,000 of income. And so, she is paying, between what we pay at the company for her and what she pays, we're paying 12 percent or 13 percent or whatever it is of that. So, we both end up paying fairly similar percentages of our income to the federal government every year. If Berkshire were to declare a billion-dollar dividend, and my share of it was 330 million, and it were tax-free as the Bush people originally suggested — and it would be tax-free. I mean, we have lots of taxable earnings at Berkshire. You know, I might be paying 1/10th of the rate to the federal government of my income that she would be. Now, I can make the argument about the fact that structure shouldn't govern tax rates. That Subchapter S, and Subchapter C, and partnerships, and all of these things, that the tax codes should be neutral between them. And I've made those kind of arguments in the past. But I can make no argument in my mind that says that I, with everything that — you know, all the luck I've had in life, you know, I was wired a certain way at birth that enabled me to make a lot of money. And, frankly, it was better to be born a boy than a girl, in terms of money-making possibilities, in 1930. And probably still is, but not to the same degree. I mean the fact that I would send 1/10th the portion of my income in a year to the federal government that my secretary would, I — it just — it screams at injustice to me, in terms of what the society gives back to me. (Applause) So I am not for the Bush plan. Charlie?
查理·芒格嗯,我同意你的看法。即便假设,要是当初没有搞出这套对公司利润双重征税的体系,整体经济会运转得更好——我自己也不觉得这有多清楚。即便如此,我认为,在一个充满嫉妒、怨恨等等情绪的民主社会里,让最幸运的那一小撮人几乎完全不交所得税,这实在让人难以接受。我认为,即便有人从理论上论证经济用另一种方式也许会好一点,这些制度安排也得有一些起码的公平在里面。
CHARLIE MUNGERWell, I agree with you. Even if you assume that the whole economy would work better if we'd never gotten into this double-taxation system on corporate earnings, which I don't think is a clear thing anyway. But even if you assume that, I think when you live in a democracy where there's lots of envy and resentment and what have you, to have the absolutely most fortunate people paying practically no income taxes, I just think it's unacceptable. I think there has to be some fairness in some of these arrangements, even if there's some theoretical argument that the economy might work a little better some other way.
沃伦·巴菲特是啊,如今已经有 IRA 退休账户了,对于股息收入不太多的人来说效果很好。他们可以在很长时间里递延纳税,好处巨大。而免掉股息税的最大好处会落到像我和查理这样的人头上,这不会刺激经济,只会刺激我们——(笑声)并且会导致我们向华盛顿缴纳的税款占收入的比重,远远低于咱们鞋厂工人的比重。将来有人问一句:“爷爷,战争期间你都做了什么?”我可不太确定这就是我想对他解释的事。
WARREN BUFFETTYeah, there are IRAs now, obviously, that work very well for people with modest amounts of dividends. That they — they're getting tax deferred for a very long period of time, which has huge benefits. The big benefits of exempting dividends would go to fellows like me and Charlie, you know. And that's not going to stimulate the economy. It's going to stimulate us, but — (Laughter) And it's going to result in us sending a very small percentage of the income — of our income — to Washington compared to what the people, you know, working in our shoe factories send. And that — you know, when somebody says, you know, "What did you do during the war, Grandpa?" I'm not sure that's what I want to explain to them.
为什么伯克希尔要求至少 10% 的回报
Why Berkshire wants at least a 10 percent return
沃伦·巴菲特第 3 个问题。
WARREN BUFFETTNumber 3.
现场股东下午好。我是来自弗吉尼亚州阿灵顿的帕特里克·沃尔夫。查理,我忍不住要告诉你,我就是那个蒙眼下国际象棋的人。
AUDIENCE MEMBERGood afternoon. I'm Patrick Wolff from Arlington, Virginia. Charlie, I can't resist telling you that I'm actually the fellow who plays the chess games blindfolded.
沃伦·巴菲特嗯。
WARREN BUFFETTYeah.
现场股东所以,我期待明天在那儿不见不散。(笑声)
AUDIENCE MEMBERSo, I look forward to not seeing you there tomorrow. (Laughter)
查理·芒格对。
CHARLIE MUNGERRight.
现场股东我的问题其实分两部分。我想请你详细谈谈你们是如何考虑机会成本的。而且,我想我会把刚才最后一个问题展开来谈。首先,你在年报中明确说,在评估普通股时,你寻找的是 10% 的税前净资产回报率。我记得你之前谈到过,如何由此得出 5% 到 6% 的税后回报,之后再叠加上通胀,再叠加上税收。我的第一个问题是,你怎么随时间推移调整这个必要回报率?比如,当利率更高时。你在不同时期会要求不同的股权风险溢价吗?我的第二个问题是,沃伦,你刚才说,你实际上会对所有股票应用同一个贴现率。我很确定你知道,现代金融理论是不赞同这样做的——它要求你考虑现金流的时点,特别是与整体市场的协方差。而你一直强调,当你考虑风险时,主要考虑的是,你能否如期获得你预测的那笔现金流。如果从贴现现金流的角度来想,这算是分子端的风险。我想在座各位都不得不承认——你的业绩就是最好的证明——这大概是思考风险极为有效的一种方式。但考虑现金流的时点,也确实存在实际的经济成本。它也许是个小得多的成本,但仍然是一个切实存在的成本。比如说,想象有个人要在两份工作之间做选择。两份工作一模一样,每份工作赚到的预期收入也一样,但有一个区别。区别在于,一份在经济低迷时付得更多,另一份在经济红火时付得更多。如果这个人问你哪份工作实际上更值钱,我猜你会告诉他,是那份在经济低迷时付得更多的。理由是,如果他想靠兼职或做其他事情多赚点钱,在经济更好时要容易得多。这就是“现金流流入时点与整体市场的协方差”这一理念背后的基本逻辑。它是一个实际成本,尽管很难衡量,甚至即便它比分子风险、也就是实际现金流落空的风险要小,但既然是一笔实际成本,我想你总得考虑它。所以,我的第二个问题是,你们是如何考虑这一点的?如果你们决定不予考虑,又是什么原因?
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AUDIENCE MEMBERI actually have a two-part question. I'd like to ask you to elaborate a bit how you think about opportunity costs. And I’m — I think I'm going to be elaborating very much on the very last question that was asked. First of all, in the annual report you say explicitly that you look for a 10 percent pretax return on equity, in looking at common stocks. And I think you talked earlier about how you built up from that for 5 to 6 percent after-tax return, and then you layer on inflation, and then layer on taxes. My first question would be, how do you adjust that required rate of return across periods of time? So, for example, when interest rates are higher. And do you look for a different equity premium return over different periods of time? My second question would be, Warren, you just said that you actually would apply the same discount rate across the stocks. And I'm sure you know that modern finance actually suggests that you should not do that — that you should be thinking about the timing of cash flows and, in particular, the covariance with the general market. Now, you've made a point of emphasizing that when you think of risk, you think of risk primarily in terms of, will you get the cash flows that you predict you will get over time? Sort of numerator risk, if you think in terms of discounted cash flow, which I think everyone here will have to acknowledge — your results speak for themselves — has probably been a very effective way of thinking about risk. But there is a true economic cost to think about the timing of cash flows as well. And it may be a much smaller cost, but it is still a real cost. I might, for example, suggest you think about somebody deciding between two jobs. The jobs are completely identical and the person expects to make the same amount of money from each job, but there's one difference. And the difference is one job will pay him more when the economy's in the tank, and the other job will pay him more when the economy's going gangbusters. Now, if he asked you which job was actually worth more, my guess is you would tell him that the one that would pay him more when the economy's in the tank. And the reason is, if he wanted to make more money by moonlighting or doing something else, it'd be much easier when the economy's doing better. That's the essential logic behind the idea that you look at the covariance of when cash flows come in with the overall market. It's a real cost, even though it is difficult to measure, and even if it is a smaller risk than numerator risk, the risk of getting the actual cash flows, since it's a real cost, I imagine you must think about it. And so, my second question to you would be how do you think about it? And if you decide not to, why?
沃伦·巴菲特首先,我想说,帕特里克,我们很感谢你能来,因为帕特里克——我不知道已经多少年了,但有不少年头了——每年周日都主动前来表演。我觉得,他大概是同时和六个人左右下盲棋,听完你刚才那个问题,大家就能明白他为什么能做到这一点。(笑声)不光是帕特里克,还有桥牌冠军鲍勃·哈曼,以及今年来的拼字冠军彼得·莫里斯和西洋双陆棋冠军比尔·罗伯特里,他们周日都会来。这些天赋极高的人物,我们都请到了现场。对那些喜欢他们各自玩的这些游戏的人来说,他们花一整个下午奉陪,而且分文不取。所以,帕特里克,我们真的很感激你,明天我一定好好看看,你的蒙眼布是不是真的没偷看。(笑声)关于机会成本和 10% 这个问题。要知道,这基本上就是我们停手不做的那个数字。在买入时,我们不想买那些实际预期收益率低于 10% 的股票——我们就此罢手。现在,无论短期利率是 6%,还是短期利率是 1%,这个标准都成立。我们只是觉得,一旦把这个标准往下调,就会变得非常随意。而且我们显然也认为,我们会遇到至少在这个收益水平,甚至可能远高于此的机会。所以,我们只是到了某个点就退出游戏。这个标准是硬拍的,没有任何——我们没有任何科学研究什么的。但我跟你打赌,在未来的很多年里,我们,或是你,都能找到你理解、或我们理解的股票,而且它们有大体上达到 10% 或更高回报率的可能。一旦你找到一组处于这个区间的股票,而且撇开我们手上的巨额资金这个难题不谈,我们就会买进其中最吸引人的那个。在实际操作中,这通常意味着那些我们感觉最有把握的,我是说,实际情况就是这样。有一些生意,它们拥有某些经济特征,使得它们的未来前景,在相当久远以外,远比其他生意更可预测。市面上有各种生意,你根本连它们会赚多少钱都完全无法预测,这类生意你只能放弃。但当我们找到——所以,久而久之,我们越来越偏爱那些我们认为可预测性较高的生意。但我们仍然要求一个 10% 的回报门槛,不管怎么说,这个门槛在税后并不算高。查理,你想先就这个问题的这一部分谈谈吗?
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WARREN BUFFETTNow, first of all, I would like to say, Patrick, we appreciate you coming out, because Patrick — now, I don't know how many years it's been, but it's been a number, has volunteered on Sunday to play. Now, I think he's playing six people or so, blindfolded, simultaneously, and after hearing that question you can understand how he does it. (Laughter) But Patrick, as well as [champion bridge player] Bob Hamman, and then this year, [champion Scrabble player] Peter Morris and [champion backgammon player] Bill Robertie, all come out. And on Sunday they — we've got these extraordinary talents out there. And for people who like the various games they play, they devote an afternoon for it and ask nothing in return. So, I — we really appreciate it, Patrick, and I'll look forward to seeing if you're peeking out of your blindfold tomorrow. (Laughter) The question on opportunity costs and the 10 percent we mention. You know, basically that's the figure we quit on. And we quit on buying — we don't want to buy equities where our real expectancy is below 10 percent. Now, that's true whether short rates are 6 percent or whether short rates are 1 percent. We just feel that it would get very sloppy to start dipping below that. And we would add, we feel also, obviously, that we will get opportunities that are at least at that level, and perhaps substantially above. So, there's just a point at which we drop out of the game. And it's arbitrary. There’s no — we have no scientific studies or anything. But I will bet you that a lot of years in the future we, or you, will be able to find equities that you understand, or we understand, and that have the probability of returns at 10 percent or greater. Now, once you find a group of equities in that range, and leaving aside the problem of huge sums of money, which we have, then we just buy the most attractive. That usually means the ones we feel the surest about, I mean, as a practical matter. There's just some businesses that possess economic characteristics that make their future prospects, far out, far more predictable than others. There's all kinds of businesses that you just can't remotely predict what they'll earn, and you just have to forget about them. But when we get — so, we have, over time, gotten very partial to the businesses where we think the predictability is high. But we still want a threshold return of 10 percent, which is not that great after-tax, anyway. Charlie, do you want to comment on that portion of that question first?
查理·芒格是的。我认为归根结底,我们做的一切都要回到机会成本上。但某种程度上——实际上,在相当大程度上——我们是在猜测未来的机会成本。沃伦基本是在说,他猜测将来总会有机会以相当有吸引力的回报率投入资金,所以他现在不会在低回报率上浪费弹药。但这本质上就是机会成本的计算。如果利率永久性地固定在 1% 或类似水平,沃伦就会重新评估他对未来机会成本的看法,调整这个数字。就像经济学家凯恩斯说的:“当你改变对事实的看法时,你会怎么做?你会改变你的行为。”但至少到目前为止,我们心里设定的门槛,本质上——隐含着对未来机会成本的判断。
CHARLIE MUNGERYeah. The — I think in the last analysis, everything we do comes back to opportunity cost. But it, to some extent — in fact, to some considerable extent — we are guessing at our future opportunity cost. Warren is basically saying that he's guessing that he'll have opportunities in due course to put out money at pretty attractive rates of return, and therefore, he's not going to waste a lot of firepower now at lower returns. But that's an opportunity cost calculation. And if interest rates were to more or less permanently settle at 1 percent or something like that, and Warren were to reappraise his notions of future opportunity cost, he would change the numbers. It's like [economist John Maynard] Keynes said, "What do you do when you change your view of the facts? Well, you change your conduct." But so far at least, we have hurdles in our mind which are basically — well, they involve, implicitly, future opportunity cost.
沃伦·巴菲特目前,我们有 160 亿美元资金,税前只赚 1.25% 的利息,一年就是 2 亿美元。我们可以很轻松地买入 20 年期国债,赚大约 5% 的利息。这样一来,我们就能把每年 2 亿美元的收入变成 8 亿美元。但我们现在的决定是,宁可先赚这 2 亿美元,因为我们相信将来能找到回报 10% 甚至更高的机会。如果现在就把钱锁定在每年 8 亿美元的回报上,那等到一年左右之后,更好的机会出现时,我们已有的投资可能已经蒙受了巨大的本金损失。这——你知道这并不——不太科学。但我只能告诉你,在实际操作中,这个办法效果不错。
WARREN BUFFETTRight now, with our 16 billion that's getting 1 1/4 percent pretax, that's $200 million a year. We could very easily buy Governments due in 20 years and get roughly 5 percent. So, we could change that 200 million a year to 800 million a year of income. And we're making a decision, as Charlie says, that it's better to take 200 million for a while, on the theory that we'll find something that gives us 10 percent or better, than to commit to the 800 million a year and then find that, in a year or thereabouts, when the better opportunities came along, that what we had committed to had a big principal loss in it. But that’s — you know that’s not — it's not terribly scientific. But it — all I can tell you is, in practice, it seems to work pretty well. People —
查理·芒格很多年前,沃伦经营合伙公司的时候,某种程度上我经营的那个合伙公司也是——我们是同样的做法——我们实际上按照你在问题中暗示的方式操作了。一部分合伙资金投在所谓的“事件套利”投资中。当大盘普遍低迷时,这类投资偶尔能产生回报。而其他投资则往往跟大盘同步。所以,40 年前我们就在做那种学术理论推崇的事情了。只是没用现代术语。
CHARLIE MUNGERYears ago, when Warren ran a partnership, and to some extent the partnership that I ran was the — operated in the same way — we implicitly did what you're suggesting, in that part of the partnership funds were in so-called event arbitrage investments. And those tended to generate returns, occasionally, when the market, generally, was in the tank. And alternative investments would more mimic the general market. So, we were doing what this academic theory prescribes, you know, 40 years ago. And — but we didn't use the modern lingo.
沃伦·巴菲特是的,我们确实倾向于让现金流持续不断地涌入。但我们也在承保波动性极大的保险业务,这意味着可能会在某个时间点或极短时间内支付一大笔钱。我们不会为了平滑回报而牺牲太多预期回报。但如果你让我们选择:要么是每周都有稳定现金流,要么是同等现值但极不均匀、无法预知的现金流,我们会选前者。可如果后者能提供更高的现值,我们就会选后者。通常这就是我们面临的选择,我们拿到的一般都是这种选择。其他人太看重平滑回报了,所以在我们看来,为了换取不平滑回报,我们能获得溢价。
WARREN BUFFETTYeah, we've got some preferences for having a lot of money coming in all the time. But we do go into insurance transactions with huge volatility, which could mean that a big chunk of money could go out at one time, or in a very short period of time. And we won't give up a lot in expectable return for smoothness, but if you give us a choice of having money come in every week and the same present value of money coming in in very lumpy ways that we wouldn't know about, we would choose the smooth. But if you give us a choice of a higher present value for the lumpiness, we will take the lumpiness. And that's usually the choice that's — I mean that's usually — we get offered that choice. And other people value smoothness so highly that we do get a spread, in our view, for lumpy returns.
伯克希尔为百事可乐 10 亿美元大奖赛提供保险
Berkshire insures $1B Pepsi contest
沃伦·巴菲特我们正在承保——这个话题我们等会儿就结束——但你们会读到很多,或者听到很多,可能你们已经听说了,百事可乐正在搞一个促销活动。他们将于 9 月举行一次抽奖。这个活动要经过好几个小阶段,但最终会有一名参与者,他有千分之一的机会赢取 10 亿美元。这 10 亿美元的现值大概是 2.5 亿美元。如果最后那个人中了大奖,将由我们来支付。只要对方给的保费合适,我们很乐意掏出 2.5 亿美元。这会让我们那一周的现金流非常难看,甚至可能连续两周都很难看。(笑声)但只要保费合适,我们愿意承担这个风险,世界上没几个人能做到。即使那些财务上能承担的公司也很少。对我们来说,就算这个大奖的现值提高到 25 亿美元,我们也愿意接。不过保费要按比例大幅提高。我觉得我和查理都会同意,只要赚得够多,我们就愿意接。但如果是 250 亿美元的现值,我们就不接了。所以我们能做这类业务,因此,遇到这种事,他们就会找上门来。长期看,这类业务比常规业务更赚钱。当然,它也可能让你在抽奖直播时,目不转睛地盯着屏幕看——(笑声)——还得盯紧是谁抽的号码。查理,你有什么补充的吗?那我们就——
WARREN BUFFETTWe are writing — and then we're going to close this up — but you will read a lot, or you may hear a lot, maybe you've heard it already, Pepsi-Cola's having a contest. They're going to have a drawing in September. The contest goes through a lot of little phases, but in the end, there's going to be one person who's going to have one chance in a thousand of winning a billion dollars. That billion dollars will have a present value of maybe 250 million. If whoever gets to that position hits the number, we will pay it. And we don't mind paying out $250 million as long as we get paid appropriately for us. And that would create bad cash flow that particular week. We're willing to — maybe even for two weeks. (Laughter) We're willing to assume that for a payment, and very, very few people in the world are. Even those that can afford it. We would even assume it for 2 1/2 billion, present value. We'd want more proportionally to assume it for that, but Charlie and I, I think, would agree that we would take that on if we got paid well enough for it. We wouldn't do it for 25 billion, but we will do things, and therefore, you know, we get the calls on that sort of thing. And that is more profitable business, over time, than bread and butter business. It also can, you know — it can lead you having an intense interest in watching the television show when the drawing takes place — (laughter) — making sure who draws the number, too. Charlie, you have anything to add? Then we'll —
查理·芒格是的,一旦你谈论的机会成本是针对你自己、你自己的处境和你的能力,你就完全脱离了现代金融学。而我们正是这样做的。我们根据自己的情况和能力,尽可能聪明地做出这些猜测。我认为,根据别人的情况和别人的能力来做决策,那才是疯了。
CHARLIE MUNGERYeah, once you're talking about opportunity cost that's personal to yourself and your own situation and your own abilities, you've departed from modern finance, totally. And that's what we've done. We're intelligently making these guesses, as best we can, based on our own circumstances and our own abilities. I think it's crazy to do it based on somebody else's circumstances and somebody else's abilities.