2004 年股东大会 · 下午场

2004-05-01 · 原文约 23854 词
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判断一家公司是否讲道德并不容易

Difficulties of judging whether a company has ethics

发言者(注:录像开始时会议已在进行中。)

SPEAKER(Note: Video recording begins with meeting already in progress.)

现场股东读完关于安然的那篇文章后,我想问您一个问题。在一家大公司,基层员工要怎么判断,她的雇主是不是从长远利益出发、以诚实正直的方式在经营?

AUDIENCE MEMBERAfter reading this story on Enron, I would like to ask you the following question. How does an entry-level employee in a large company find out if her employer operates with a long-term perspective, and with honesty and integrity?

沃伦·巴菲特嗯,这个问题问得很好。我不确定自己能给出同样好的答案。这——你知道,身处基层,你是能捕捉到一些信号——或者说,通常能捕捉到一些信号——了解公司高层在做什么。但我得说,在这个问题上很容易被蒙蔽。查理和我往往会看他们在公开场合对投资者做了什么、许下了什么承诺,以及诸如此类的事情。但我认为对普通人来说,这可能很难,而且这些信号并不总能给你很好的指引。我——比如说,我们一直对那些特别看重自家股价的公司心存疑虑。我是说,当看到公司总部大堂里挂着股价牌之类的东西时,你知道,这些会让我们感到不安。但我不那么确定这对你有什么大用。所以我想,你只能试着从同事、公开报道、领导人的表态中,从他们向员工和外界展现的那种文化中,自己去捕捉信号,然后,你可能就会产生怀疑了。但我觉得我没有什么真正好的答案,你有吗,查理?

WARREN BUFFETTWell, that's a very good question. I'm not sure I'm going to have an equally good answer. It — You know, you pick up signals — or frequently, you can pick up some signals — about what is going on at the top of a business if you're at a lower level. But I would say it would be very easy to be fooled on that subject. Charlie and I would tend to be looking at things that they do in public in relation to their investors and the promises they make, and all of that sort of thing. But I think that might be tough for people, and it wouldn't always give you a great guide. I've — we've been suspicious of companies, for example, that place a whole lot of emphasis on the price of their stock. I mean, when we see the price of a stock posted in the lobby of the headquarters or something, you know, things like that make us nervous. But I'm not so sure that's, you know, that that would be enormously helpful. So I guess you just have to sort of pick up from coworkers, publications, pronouncements of the leaders, the sort of culture that was being presented to them and the world, and, you know, you might get suspicious about it. But I don't think I have a really good answer for that, do you Charlie?

查理·芒格没有,当你遇到像伯尼·埃伯斯或肯尼·莱那种漫画式的坏蛋时,显然很容易辨别。我觉得,当掌权者几乎就是个精神病——(笑声)——要指认出很容易。但真正让人防不胜防的,是像荷兰皇家壳牌这样的公司。如果别人让我猜——

CHARLIE MUNGERNo, it's obviously easy when you've got a caricature of a person like Bernie Ebbers or Kenny Lay. I think it's easy to say that you've got almost a psychopath — (laughter) — in charge. But what fools you is a place like Royal Dutch. If I'd been asked to guess —

沃伦·巴菲特啊!

WARREN BUFFETTAh!

查理·芒格——哪些大公司拥有稳健、长期的文化和优秀的工程价值观之类的东西,荷兰皇家壳牌在我心目中会名列前茅。可这家公司连续多年虚报石油储量,内部还有人写报告说厌倦了撒谎。如果连荷兰皇家壳牌都能出这种事,相信我,很多其他地方也能出。

CHARLIE MUNGER— major companies with sound, long-term cultures, and a good engineering values, and so forth, Royal Dutch would have been near the top of my list. And to have the oil reserves phonied for years, and internal reports of people who were tired of lying. If it can happen at Royal Dutch, believe me, it can happen a lot of other places.

沃伦·巴菲特是啊,以查理和我惯用的任何方法,都看不出荷兰皇家壳牌的问题。实际上,就像查理说的,我们说不定还会用它当例子,说它几乎肯定是无可指摘的。然后,你就读到了那些邮件和所有内幕。

WARREN BUFFETTYeah, Charlie and I would not have spotted it at Royal Dutch by any of the means that we normally use. In fact, we — as Charlie said, we might have used that as an example of some place that was almost certainly above reproach. And then you do read the emails and all that.

查理·芒格可我们也没长记性,因为我依然会认为埃克森的数据是公允的。

CHARLIE MUNGERBut we don't learn, because I would still expect that Exxon's figures were fair.

沃伦·巴菲特是啊。我想你——你知道——1990 年代发生的事是,高层逐渐——后来也不那么逐渐了——信奉起“怎么做都行”的心态。我不是要去揣测壳牌高层的动机。但当时有太多事情:人们看到那些他们在俱乐部里、在其他公司会议上遇到的人——不幸的是,大多数是男性——被奉为受人尊敬的商界领袖,结果一个接一个,都在某些方面投机取巧。你知道,情境道德(situational ethics)就会趁虚而入。我认为,人们沉沦到较低的主流道德水平,比提升到较高的主流道德水平要快得多。可是,在很多情况下,他们的确会朝着自认为周围人的主流道德方向靠拢。尤其是在 1990 年代末的企业界,这方面做得特别极端。

WARREN BUFFETTYeah. I think you — what was — what transpired in the 1990s, you know, was this gradual — and later on, not so gradual — embracing at the top of the feeling that anything goes. You know, I don't — I'm not going to speculate as to the motives at the top of Shell. But there was so much going on where people saw the fellows — in most cases fellows, unfortunately — that were at their clubs, that they saw at other corporate meetings, were respected business leaders, they saw just one after another that were really cutting corners in one way or another. And, you know, situational ethics can take over in that. People do, I think, they sink faster to a lower prevailing morality than they rise to a higher prevailing morality. But they do move in the direction of what they perceive to be the prevailing morality of those around them, in many cases. And certainly the corporate world in the late 1990s, particularly, it was extreme on that.

国会不该制定(不道德的)会计准则

Congress shouldn't make (immoral) accounting rules

沃伦·巴菲特这让我想起——中午休息时碰到一位参与这类事务的朋友。他建议我,也鼓励你们,写信给众议员和参议员,表达对股票期权是否应该算作费用的看法,或者干脆说,国会到底有没有资格立法规定什么是正确的会计规则。大约 10 年前,美国参议院以撤销会计准则委员会来威胁,并强迫时任证监会主席的阿瑟·莱维特,在众多有钱捐款者的授意下,宣布推翻会计准则委员会关于期权应作为费用处理的决定,那是一种耻辱。我认为,这在很大程度上加速了 1990 年代“怎么做都行”的心态。当时,国会说股价上涨比说实话更重要,我记得他们以 88 比 9 投票通过了。我觉得,许多企业高管的道德观念就此发生了转变。你可能记得,财务会计准则委员会(FASB)随后退缩了,但仍然表示将期权费用化是更优选择。他们说了更优之后,标普 500 指数公司中有 498 家选择了不那么优的方法。当时所有大审计公司都支持大客户的意见,以便报告更高的利润。现在,四大会计师事务所都说应该算作费用。他们现在是对的,但这正好说明了当时的情况:在一个会计原则问题上,什么都没改变,而当年的五大变成了现在的四大,立场 100% 转了,现在他们说期权应该费用化。所以,如果你有兴致给众议员或参议员写信,告诉他们你真的觉得 FASB 比他们懂会计。我觉得你没错。如果想找点乐子,去谷歌搜两个词。搜“印第安纳”,再加上“π”,就是那个数学符号 π。搜完后你会看到一堆故事。讲的是 1897 年,在一位响应选民的州议员的推动下,印第安纳州众议院几乎全票通过——可能确实是全票——要改变 π 的值。(笑声)我没编,这是可以查证的。好像有个人认为自己发现了圆周率和直径、面积之间的新关系。如果按他的公式算,结果是 3.20。他提出免费授权给印第安纳州教育孩子,让孩子们拥有的不仅是真理,还能有一个比以往那个长小数更简单的数字来运算,这个小数以前被认为就是 π 的值。结果,这法案在印第安纳州众议院通过了。在参议院也通过了。等到它到了参议院,还有少数人坚持老价值,设法否决了它。但我想说的是,1993 年,美国参议院在试图改变他们一无所知的规则这件事上,比印第安纳州议会干得更离谱,从而为后者洗了白。我认为,随后 1990 年代的一些过度行为,正是因为 88 位参议员愿意宣告地球是平的,只要给他们捐了足够多钱的选民想要这样。我们暂停一下,回到议程。第 3 题。哦,查理,你对印第安纳州议会有什么想说的吗?

WARREN BUFFETTAnd that leads me into — I ran into a friend at the lunch break who's involved in these matters. And he suggested, and I'm delighted to put in a plug to encourage all of you to write your congressman and senators to give your views on whether stock options should be expensed, or whether indeed, whether Congress has got any business legislating on the question of what proper accounting is. It was a disgrace some 10 years ago when the United States Senate essentially threatened the accounting standards board with extinction and bludgeoned Arthur Levitt, then running the SEC, at the behest of a lot of rich contributors, to declare that — to override the accounting standards board's pronouncement that options should be treated as expense. And it was — and I think in a very significant way, it accelerated the "anything goes" mentality of 1990s. At that point, when Congress says it's more important to have stock prices go up than it is to tell the truth, and they voted 88 to 9 in order to do it, as I remember, I think there was a shift in morality among many corporate executives. You may remember that the FASB then backed off, but still said that expensing was preferable. And having said it was preferable, 498 out of the 500 companies in the S&P took the less preferable method. All of the big auditing firms at that time endorsed their big clients' views, in order to report higher earnings. Now, all four accounting firms say you should count them as expenses. Well, they're right, now, but it just shows what was going on in that period when, on a question of accounting principles, and when really nothing has changed, when what were then five — the Big Five —have shifted 100 percent to where the Big Four are now, and, now, they say options should be expensed. So, if you are inclined to write your congressman or senator, tell him you really think the FASB knows more about accounting than they do. And I think you'll be right. If you want to have some fun, go to Google and type in two words. Type in the word "Indiana," and type in the word "pi," that's the mathematical symbol pi. And when you do that, you'll see a number of stories come up. And they relayed how in 1897, at the instigation of one legislator who was responding to a constituent, the House in Indiana voted almost unanimously, it may have even been unanimously, it says what it was on Google, to change the value of pi. (Laughter) I'm, you know, I'm not making this up. It's checkable. And it seems that there was a fellow that thought he'd discovered some new relationship between circumference and diameter, and area, and a few things. And it came out to 3.20 if you worked through his formula. And he offered to give this royalty-free, as he put it, to the State of Indiana to teach its children so that they would have not only the truth, but they'd have an easier number to work with than the long decimal that heretofore had been thought of as pi. Well, that passed the Indiana legislature. And it passed the House. By the time it got to the Senate, there were a few people that were still clinging to the old values who managed to shoot it down. But I would submit that in the — in 1993, that the U.S. Senate cleansed the record of the Indiana legislature by outdoing them in attempting to change the rules on something, on a subject, they knew nothing about. And I think some of the excesses of the 1990s that followed came about through the fact that they knew 88 senators were willing to declare the world was flat if constituents who had contributed enough money to them wanted it thus. Let's — we pause now, go back to our schedule here. Number 3. Oh, Charlie, do you have anything to say about the Indiana legislature?

查理·芒格嗯,我——目前国会里那些想保留过去乱用会计准则的人,他们可能在众议院占多数,比想把 π 给取整的人还要糟糕得多。那些人蠢。(笑声)而这些人大多数不蠢,但品行不端。我的意思是,他们知道这样做不对,但还是一意孤行。(掌声)

CHARLIE MUNGERWell, I — the current members of Congress that want to retain the former abusive accounting, which are probably a majority of the House of Representatives, are way worse than the people who wanted to round pi to an even number. Those people were stupid. (Laughter) These people are mostly not stupid, but dishonorable. I mean, they know it's wrong, and they want to do it anyway. (Applause)

伯克希尔成立基金管理公司“冲突太多”

"Too many conflicts" for a Berkshire fund management company

沃伦·巴菲特我们来看第 3 题。

WARREN BUFFETTLet's go to number 3.

现场股东你好,我叫内特·安东尼(PH),来自伊利诺伊州欣斯代尔。首先,我想针对之前关于伯克希尔未来的一个问题,冒昧做个回应。我认为,作为股东,我们有责任独立思考,确保伯克希尔未来能像一直以来这样受人尊重地运营。您二位今天和过去都说了很多关于共同基金应该如何运营的话。但据我所知,我们并没有直接开展基金管理业务。你们是否有意把你们的话付诸行动,成立一家伯克希尔的公司,专门去管理那些董事对现任管理层不满的基金资产?

AUDIENCE MEMBERHi, my name is Nate Anthony (PH), from Hinsdale, Illinois. First, I would like to venture a response to an earlier question about the future of Berkshire. I believe it is our responsibility as shareholders to think for ourselves and ensure that Berkshire is run as respectably in the future it has been until now. You both have had a lot to say, both today and in the past, about how mutual funds should be run. But to my knowledge, we do not directly have a fund management business. What do you think about putting your words in action, and offering to have a Berkshire company manage the assets of funds where the directors are dissatisfied with present management?

沃伦·巴菲特对,问题在于冲突太多。你知道,我们在伯克希尔管理着自己大量的资金,如果再去承担为另一群人管理资产的责任——我们必须为他们全力以赴——同时还要在道德层面身兼两职,我不知道该怎么处理。我肯定不会去成立一家基金管理公司,然后在伯克希尔和那家基金管理公司——或者它管理的基金——之间按比例分配每一笔买入。我们反复思考过这个问题。我是说,各种方案都有人向我们提过。而且毫无疑问,我们能把产品卖得极好。但等我们卖完之后,就要面对如何公平管理的问题。我不知道该怎么解决。查理,你呢?

WARREN BUFFETTYeah, the problem would be, there would be too many conflicts. You know, we're managing so much of our own money at Berkshire that to take on the responsibility for managing another group of people to whom we would owe our best efforts, and handling that situation of wearing two hats ethically, I wouldn't know how to do it. I certainly wouldn't want to start a fund management company and be prorating all purchases between Berkshire and that fund management company, or the funds that it managed. I — we've thought about it plenty. I mean, we've had all kinds of propositions put to us. And obviously, we could sell it big time. But when we got through selling it, then we'd have the problem of administering it fairly. And I don't know how we would do it. Charlie, do you?

查理·芒格是啊,所以我们没做这个事。不过——(笑声)——我得说,我们这种态度,似乎并没有让多少其他人感到困扰。(笑声)

CHARLIE MUNGERNo, that's why we don't do it. But — (laughter) — I must say it's an attitude that doesn't seem to bother many other people. (Laughter)

新的奥马哈会议中心让更多人能够参会

New Omaha convention center allows more people to attend

沃伦·巴菲特请 4 号话筒。

WARREN BUFFETTMicrophone 4, please.

现场股东我是来自德国波恩的诺曼·伦特罗普。先说两声感谢,再提一个问题。首先感谢两位,让我们投资者能够与你们同股同权,没有管理费、没有业绩费、没有交易费。(掌声)其次感谢奥马哈的市民,建起了这座非常漂亮的新会议中心。(掌声)

AUDIENCE MEMBERNorman Rentrop from Bonn, Germany. Two thanks and one question. My thanks go to both of you for allowing us investors to participate on equal terms with you. No management fees, no performance fees, no transaction fees. (Applause) My thanks also go to the people of Omaha for building this very fine new convention center. (Applause)

沃伦·巴菲特我们也表示感谢。我打断你一下。如果还只能用去年的场地,我们根本开不了这个会。去年我们用的是城里最大的馆。我得知今天这里至少来了 19,500 人,这比去年的容量多出了很多很多千。而这个馆——(掌声)——这个馆确实管用。顺便说一下,它叫 Qwest 中心。你要是看报纸上的报道,他们好像有个不成文的规定——也可能是成文的——就是不提这个名字。所以你根本不会在报上看到这个名称,原因我完全搞不懂。但这里就是 Qwest 中心,他们把这里建得非常出色。今天,奥马哈有 19,500 人来到这里,否则这些人可能就得去堪萨斯城了。所以,感谢你替我们谢谢他们。现在,请提问吧。(掌声)

WARREN BUFFETTOur thanks, too. I'll interrupt you for just one second. We wouldn't be able to hold this meeting if we'd been limited to the facilities we had last year. Last year we had the biggest facility in town. And I was told that we have at least 19,500 people here. And that would have been many, many thousands beyond what we could have had last year. And this is, — (applause) — this facility really does the job. Incidentally it's known as the Qwest Center. If you read about it in the paper, they have a — they seem to have some unwritten rule — or maybe it's a written rule — that they can't use the name. So you will not see that name in the paper for reasons that absolutely baffle me. But this is the Qwest Center, and they've done a wonderful job with it. And Omaha has 19,500 people here today that otherwise might have to go to Kansas City. So, thank you for thanking them, and now, your question, please. (Applause)

“唯一能背叛你的只有我”

"I'm the only one that can double-cross you"

现场股东我的问题是关于你收购公司的看法。你教过我们,当股票价格高、公司价格低的时候,就买入公司。20 世纪 60 年代和 70 年代,我们确实看到了综合企业的兴起。接着是纯粹的行业聚焦投资。现在,我们看到大量资金涌入私募股权。私募股权正在竞购公司。所以我的问题是,你对未来企业收购这一行业的前景怎么看?

AUDIENCE MEMBERMy question is your outlook on buying companies. You have taught us when stocks are priced high, and companies are priced low, then buy companies. In the 1960s and '70s, we did see the rise of the conglomerates. Then came in the pure industry plays. Now, we see a huge amount of money in private equity. And somehow private equity is competing for buying companies. So my question is, what is your outlook on the future of the buyout and the buying company industry?

沃伦·巴菲特你说的完全正确,私募股权基金在收购公司方面确实是伯克希尔的竞争对手。我们并不是真的想廉价买公司,因为你不会得到这样的机会。我们一直没能做到这一点。我们偶尔会有机会以我们认为的公允价格买入。你永远不可能像股票有时那样便宜地买到公司。我是说,股票有时会以极低的估值交易,与其内在价值相比。公司则根本不会这样。原因是,股票的价格——就像我们之前谈过的垃圾债券——是在拍卖市场中形成的,那个市场可以做出极端的事情。而公司是在谈判交易中出售的,不会走得那么极端。尽管如此,我们的偏好——强烈的偏好——是宁愿以公平价格买入公司,也不愿意去买入哪怕稍微更便宜一点的股票。私募股权基金是我们的竞争对手。另一方面,近年来我们确实收购了不少公司,未来还会收购更多。如果有人看重的是我们所提供的东西,你知道,我们多少有些独一无二,因为我们可以——我们买入一家公司后,如果出售者是自己一手创办起来的,他们确实能够无限期地继续经营下去,就像经营自己的公司一样。所以,如果他们出于税务原因、家庭情况或其他原因,想卖掉自己钟爱的公司,又不想像拍卖一块肉那样把它卖掉,也不想让某个人买走后加高杠杆,过几年改了账目之类再转手,他们就会来找我们。他们知道,他们会得到想要的结果。这种情况会不时发生。这并不保证我们能买到超级便宜货或类似的东西。事情就不是那样运行的。但这确实让我们能按合理的回报率把钱投出去。未来还会有更多这样的人。不幸的是,我们需要大公司,而你知道,它们不是天天都有的。但就像我说过的,如果你找到了那种所有者——如果我拥有一家大型公司,也许是我父亲创办的,我祖父创办的,我为之工作了很长时间,但出于某种原因不得不变现,你知道,我会卖给伯克希尔。这很简单,因为我不认为,把它拆分开来去获取或许是最高的——一个更高的价格——可能更高也可能不高——但我不认为那会是人生的终极目标。我认为这有点疯狂,你知道,去花心思——我觉得拍卖你的女儿,随便哪个男人出价最高就嫁给他,这挺蠢的。我对一家你倾注了几十年、几十年心血经营起来的公司也有同样的感觉。我们还会再收购一些。能不能在某个特定季度甚至某个特定年份买到,全凭运气。但确实没有其他人能像我们这样做出承诺。我的意思是,凭借我在伯克希尔的持股比例,以及我为未来所做的安排——一股都不需要卖——你知道,我的承诺在这个领域里大概算是你能得到的最可信的了。大多数大公司根本做不到这一点。如果它们的董事会,你知道,决定要搞一个你所说的“纯粹行业聚焦”之类的,你知道,那又能怎么样呢?我基本上会告诉潜在出售者:“唯一能背叛你的只有我。”我是说——我确实能背叛他们。我是说,如果我第二天就想对他们做点什么,我——我向他们口头承诺的这些事情,很可能没有合同约束。但其他人谁也做不到。我们不会请管理顾问进来,然后他们说你们应该重组业务,我们也不会让华尔街来对我们发号施令。我认为,长远来看,这是一个显著的优势。我认为这能让我们买入公司,但正如你所指出的,我们确实面临很多竞争。查理?

WARREN BUFFETTYeah, you're absolutely correct that the private equity funds are a form of competition with Berkshire in buying businesses. We don't really seek to buy businesses cheap, because you're not going to get the chance to do that. We haven't been able to do that. We do get occasional chances to buy them at what we would regard as fair value. You'll never buy companies as cheap as stocks sometimes get. I mean, sometimes stocks sell for very low valuations compared to intrinsic value. Businesses just don't do it. I mean, the reason is the prices of stocks, like those junk bonds we talked about earlier, are set in an auction market, and that market can do extreme things. But businesses are sold in a negotiated transaction, and that doesn't get as extreme. Nevertheless, our preference — our strong preference — is that we would rather buy businesses at fair prices than stocks even a little cheaper. And the private equity funds are our competition. On the other hand, we have bought a reasonable number of businesses in recent years, and we'll buy more in the future. If somebody wants what we are offering, you know, we are somewhat one of a kind, in that we can — we will buy a business, and the people that sold it to us, if they built that business, are really able to run it as if it's their own indefinitely in the future. So they — If they have a tax reason, if they have a family situation, or whatever, where they want to sell some business they love, and they don't want to auction it off like a piece of meat, and they don't want some guy buying it and then leveraging it up, and then reselling a couple years after changing the accounting or something of the sort, they come to us. And they know they'll get the result they want. And that happens periodically. It doesn't enable us to buy super bargains or anything like that. It just doesn't work that way. But it does let us put the money to work at a sensible rate. There will be more people like that. Unfortunately, we need big businesses, and, you know, they don't come along every day. But as I've said, when they — if you find that kind of owner — If I owned a business that was big, and maybe my father had started, my grandfather had started, and I worked a long time for it but for one reason or another I had to monetize it, you know, I would sell to Berkshire. It's very simple, because I wouldn't regard the carving up of it to get perhaps the highest — a higher price — which might or not — might not be higher — but I wouldn't regard that as the ultimate goal in life. I think it's kind of crazy, you know, to spend — I think it'd be kind of silly to auction off your daughter to whatever, you know, whatever man is willing to pay the most for her. And I feel the same way about a business you've created lovingly over decades, and decades, and decades. And we will buy some more. It's a matter of luck whether it happens in any given quarter, or even any given year. But there's really no one else can quite make the promises that we can make. I mean, the degree of ownership that I have in Berkshire, and the way I've got it set up for the future, where none has to be sold, you know, my promises will probably be about as good as you can get in that arena. Most big companies simply can't do that. If their board of directors, you know, decides they wanted to have a pure play, as you put it, in something. You know, what can be done about it? I tell perspective sellers basically, "I'm the only one that can double-cross you." I mean — and I can double-cross them. I mean, if I, the next day, want to pull something on them, I — it's not contractual, what I've said to them, in all probability. But nobody else can. We're not going to get some management consultants in, and they say you ought to rearrange the business, or we're not going to get Wall Street dictating to us. And that's, I think, a significant advantage over time. I think it'll enable us to buy businesses, but we do have a lot of competition, as you point out. Charlie?

查理·芒格是啊,不过有意思的是,我们面对这种私募股权竞争已经很久了,但不管怎样,我们还是买到了一些东西。(笑声)

CHARLIE MUNGERYeah, it's been interesting, though, that we've had this private equity competition for a long time, and one way or another we've managed to buy a few things. (Laughter)

戴维·索科尔为中美能源的环保记录辩护

David Sokol defends MidAmerican's environmental record

沃伦·巴菲特好的,我们请第 5 位。

WARREN BUFFETTOK, we'll go to number 5.

现场股东你好,我叫丹·坎宁安,来自马萨诸塞州的波士顿,2004 年世界冠军波士顿红袜队的老家。(掌声和笑声)谢谢沃伦和查理提供这个论坛,以及多年来的教导。非常感谢。最近一期《纽约时报杂志》的封面文章《烟消云散》中提到,经营伯克希尔旗下中美能源的戴维·索科尔是一位知名 CEO,正积极致力于削弱美国《清洁空气法》,而 80% 的美国人都认为该法案对我们的公共健康至关重要。中美能源本身,除其他事项外,也被列为主要的汞排放源之一。考虑到这一点,你们是否认为可以设立某种独立的监督委员会,其职责是为股东审计伯克希尔旗下企业的社会责任?这个委员会可以监控伯克希尔企业给社会带来的成本,而这些成本不会出现在任何利润表上。也许在伯克希尔这里,这只需要占用一个人力的一小部分,而不是一个委员会。谢谢。

AUDIENCE MEMBERHello, my name is Dan Cunningham, and I'm from Boston, Massachusetts, home of the 2004 world champion Boston Red Sox. (Applause and laughter) Thank you, Warren and Charlie, for providing this forum, and teaching over the years. It's much appreciated. In a recent New York Times magazine cover story titled, "Up in Smoke," David Sokol, who runs Berkshire's MidAmerican Energy business was cited as a prominent CEO actively working to roll back the United States Clean Air Act, which 80 percent of Americans view as crucial to our public health. MidAmerican, itself, was cited as a major mercury polluter, among other things. With this in mind, could you see a role for a type of independent oversight committee charged with the purpose of auditing for shareholders the social responsibility of Berkshire's businesses? This committee would monitor costs that Berkshire's businesses incur for our society, but do not show up anywhere in an income statement. Maybe in Berkshire's case, this would be a fraction of a person instead of a committee. Thank you.

沃伦·巴菲特好的。戴夫在吗?我在这里很难看清。你看到戴夫了吗?马克(汉伯格),戴维在吗?我们去找——对,他可能——我想让戴维来回应这个问题,因为,你知道,我见过中美能源实际上在很多方面受到称赞。我没看到你说的那篇文章,但我知道,如果有任何行为被判定为错误,我早就听说了。所以也许戴维可以解答一下,如果他愿意的话。呃,他可以——那里有一个麦克风。要么上来,要么去离你最近的麦克风。

WARREN BUFFETTYeah. Is Dave here? I can't, it's hard for me to see here. Do you see Dave? Marc [Hamburg], is David here? We'll go to a — yeah, he might — I'd like to have David respond to that, because, you know, I have seen MidAmerican actually lauded in many — a great many respects. I did not see that particular article, but I know that if there were anything being done, that had been judged wrong, I would have heard about it. So maybe David can address that, if he will. Well, he can — there's a mic. Either come up here, or go to the microphone that's nearest.

戴维·索科尔沃伦,我是戴维。

DAVID SOKOLYeah, Warren, this is David.

沃伦·巴菲特好的,嗯哼。

WARREN BUFFETTYeah, OK, uh-huh.

戴维·索科尔那篇文章其实并没有批评中美能源的排放问题。它批评我两年前在乔治·W·布什总统的竞选中担任“游骑兵”(Ranger,指大额捐款人)。不管这事值不值得提,我已经不再是游骑兵了,但那篇文章的重点是能源公司 CEO 试图影响立法。那并不是我成为游骑兵的原因,而且坦白说,我认为中美能源的环保政策在业内名列前茅。

DAVID SOKOLThe article actually does not criticize MidAmerican for any air emissions. It criticized me for two years ago being a "Ranger" in President [George W.] Bush's election. For what it's worth, I'm no longer a Ranger, but that was the — the focus of the article was energy CEOs trying to influence legislation. That's not why I was a Ranger, and frankly, MidAmerican's environmental policies, I think, rank among the best in the industry.

沃伦·巴菲特谢谢,戴维。是的,我从未见过对中美能源的批评。事实上——(掌声)——戴维,你能告诉大家最近 J.D. Power 那个研究的结果吗?

WARREN BUFFETTThanks, David. Yeah, I've never seen any criticism of MidAmerican. And matter of fact — (applause) — David, could you tell them what happened with that J.D. Edwards [J.D. Power] study just recently?

戴维·索科尔好的,我们在全国范围内,环境可靠性、可用性和客户满意度综合排名第二——在中西部地区 55 家公用事业公司中排名第一。

DAVID SOKOLYeah, we were ranked nationally number two in the country for environmental reliability, availability, and customer satisfaction — number one in the Midwest out of 55 utility companies.

沃伦·巴菲特谢谢,戴夫。(掌声)

WARREN BUFFETTThanks, Dave. (Applause)

美国“确实通过移民获益巨大”

U.S. has "certainly benefited enormously" by immigration

沃伦·巴菲特请第 6 位。

WARREN BUFFETTNumber 6, please.

现场股东下午好,巴菲特先生和芒格先生。我叫范·阿尔吉拉基斯,来自奥马哈。许多美国跨国公司依赖引进外国员工。两位对美国现行移民法在雇佣高技能永久雇员方面的状况有何看法?

AUDIENCE MEMBERGood afternoon, Mr. Buffett and Mr. Munger. My name is Van Argyrakis. I'm from Omaha. Many U.S. multi-national corporations depend on the importation of foreign workers. What is your opinion on the current state of U.S. immigration law as it applies to the employment of highly-skilled permanent workers?

沃伦·巴菲特查理,你想就此说两句吗?

WARREN BUFFETTCharlie, you want to comment on that?

查理·芒格嗯,当然,那是一个连理性的人之间也会有分歧的话题。我个人观点是,我几乎总很高兴看到极有才能的人来到美国,而几乎从不乐意看到智力桶最底层的那部分人进来。(笑声)

CHARLIE MUNGERWell, of course, that's a subject on which reasonable minds disagree. My personal view is that I'm almost always glad to have very talented people come into the United States, and I'm almost never pleased when the very bottom of the mental barrel comes in. (Laughter)

沃伦·巴菲特是的。我俩在这一点上可能略有分歧。(笑声)这个国家——在过去几十年间确实通过移民获益巨大。我们 1790 年刚起步时才 400 万人。当时中国有 2.9 亿人,差不多就是我们今天的人口。欧洲则远超 7500 万。所以,中国的人口是我们的 70 倍。欧洲的人口大概也是我们的 20 倍。中国或欧洲人的智力水平与我们这里并无二致。我们有类似的自然资源。如今,这个国家却贡献了全球 GDP 的 30% 以上。所以说,这是一个相当了不起的故事。至于如何归因——或者说如何量化促成这一结果的各个要素——极其困难,但我们确实是一个以大量移民为特征的国家。这与这个国家不可思议的纪录是否有任何关系,我不得而知。但我怀疑是有关系的。而且我想查理也许想当那个入境审查官。然后——(笑声)——那一定管用——

WARREN BUFFETTYeah. We may differ just a bit on that one. (Laughter) The — this country has certainly benefited enormously over the decades, you know, by immigration. We started out with 4 million people in 1790. China had 290 million at that time, just about what we have now. Europe had well over 75 million. So you had 70 times as many people in China. You had, probably, 20 times as many people in Europe. We had the same degree of intelligence in China, or in Europe, as we had here. We had similar natural resources. And now this country has well over 30 percent of the GDP of the world. So it's a pretty remarkable story. And how to attribute — or how to quantify the various components that entered into that is very difficult, but we've certainly been a country characterized by lots of immigration. And whether that is responsible in any way for the incredible record of this country, I don't know. But I suspect that it was. And I think what Charlie would like to do is perhaps be the admitting officer. And — (laughs) — it would work —

查理·芒格你说得对。

CHARLIE MUNGERYou're right.

沃伦·巴菲特如果查理来当,效果会相当好,但在没有他的情况下,我认为——从净效果来看,我不认为这个国家随着时间推移因移民而受损。

WARREN BUFFETTIt would work pretty well if Charlie was, but in the absence of that I think — I don't think, net, this country has been hurt by immigration over time.

为什么我们不拆股

Why we don't split Berkshire's stock

沃伦·巴菲特第 7 位?

WARREN BUFFETTNumber 7?

现场股东下午好,巴菲特先生和芒格先生。首先感谢两位莅临。我的问题与价格发现和流动性有关。一种普遍看法是,如果没有足够的流动性,价格发现就会受损。那么,如果流动性有助于价格发现,对一家流动性不足的公司进行股票拆分,是否有其道理?进而请问,从长期看,您为什么认为股票拆分和送股对股东不利?谢谢。

AUDIENCE MEMBERGood afternoon, Mr. Buffett and Mr. Munger. I would like to thank you for being here. Well, my question pertains to price discovery and liquidity. It is a common perception that, unless there is adequate liquidity, price discovery is hurt. Now if liquidity helps price discovery, then does it make sense to split the stock of a company which has a low liquidity problem? As a corollary, why do you consider stock splits and bonus issues to be bad for shareholders in the long run? Thank you.

沃伦·巴菲特股票拆分,还有什么,查理?

WARREN BUFFETTStock splits, and what else Charlie?

查理·芒格送股。

CHARLIE MUNGERBonus issues.

沃伦·巴菲特这有什么联系,我没搞懂。

WARREN BUFFETTAnd what's the relation, I don't get it.

查理·芒格他没说有什么联系——

CHARLIE MUNGERHe didn't indicate a relation —

沃伦·巴菲特哦。

WARREN BUFFETTOh.

查理·芒格他只是让你描述——

CHARLIE MUNGERHe just asked you to describe —

沃伦·巴菲特那其实是两个问题——

WARREN BUFFETTIt's just two —

查理·芒格——这两者各有什么问题。

CHARLIE MUNGER— what's wrong with both.

沃伦·巴菲特那就是两个问题。(笑声)对,嗯,我们——我们解释过对股票拆分的看法。这不是宗教般的反对。我们不认为做拆分的公司是邪恶的或怎么的。我们确实认为我们拥有全世界最好的股东群体,我觉得像今天这样的股东大会,在某种程度上就是证据。我认为这些股东更认同公司的政策。我们当然有更多人对伯克希尔持有更长远的看法——或者说意图。我觉得他们比——真的比美国其他大型公司的股东更了解自己的投资。我们是所有大型美国公司中换手率最低的。为什么会这样?因为人们可以买任何他们想买的股票。我的意思是,你可以买入伯克希尔,或者其他公司的股票。但这里有个自我选择的过程,什么样人会进来,也有一类人会说,那家公司我不感兴趣。我认为那些因为股价每股几千美元就不感兴趣的群体,总体上来说,不会像在座各位这样聪明、知情、眼光长远,并与管理层政策保持一致。这显然不是致命的事。但这是一种迹象——一种症状——表明人们对所持股票的态度有些不同。现在,如果有人——如果我们有 150 万股 A 类等价股流通在外——其实我们比这多一点——总有人会持有它们。所以这只是个问题:你吸引什么样的人,排斥什么样的人。我觉得不拆分股票,加上我们在伯克希尔做的其他一些事——还有不少事——吸引了一群股东,他们最接近一个投资导向的群体,几乎是一家广泛交易、广泛可得的公司能做到的最好程度。我们喜欢现有的群体。我们不找那些认为如果股价不是 9 万美元一股,而是 9 美元一股就更吸引人的人。这些人没什么不好,但如果我们选合伙人,我们会选在座各位,而不是那些觉得 9 美元股票很棒的人。查理?

WARREN BUFFETTIt's two questions, then. (Laughter) Yeah, well, our — we have explained how we think about stock splits. There's no religious view against them. We don't think companies that do them are evil or anything of the sort. We do think we've got the best group of shareholders in the world, and I think that a meeting like this, to some extent, is evidence of it. We've got people that are more in sync, I think, with the policies of the company. We certainly have people who are more long-term in their view of Berkshire — or their intentions — regarding Berkshire. I think we have people that understand their investment in Berkshire better than — well, really better than other large American corporation. We've got the lowest turnover of any large American corporation. Now, why is that? Well, people can buy stock in any company they want to. I mean, you could have bought stock in Berkshire, or something else. But there's this self-selection process of who comes in, and there's a self-selection process of the people that just say, you know, that company doesn't interest me. And I would say that people who say they aren't interested in a stock that sells in the thousands of dollars a share simply because it sells in the thousands of dollars a share, are not — would not as a group be as intelligent, and informed, and long-term in their outlook, and as in sync with the policies of management, as this group. It's not a killer of a thing, obviously. But it's a sign — it's a symptom — of people with a somewhat different attitude toward the stocks they own. Now, somebody is going to — If we have a million and a half Class A equivalent shares — we have a little more than that — outstanding, somebody's going to own them all. So it's just a question of who is attracted and who is repelled to your — from your shares. And I think not splitting, and some other things we do at Berkshire — a number of other things we do at Berkshire — has attracted a group of shareholders that really come the closest to an investment-oriented group, as is almost possible in a widely traded, widely available company. And we like the group we've got. We're not looking for the people who think it would be a more attractive stock if, instead of selling at 90,000 a share, it sold at $9 a share. Nothing wrong with those people, but they are — If we were choosing partners, we would choose the group we have over the people who think a $9 stock is a wonderful thing. Charlie?

芒格:流动性并非“资本主义的伟大贡献者”

Munger: liquidity is not a "great contributor to capitalism"

查理·芒格对,关于问题的第二部分,我认为现代学术界大量传授的那种观点——即可交易普通股的流动性是资本主义的伟大贡献者——我觉得这基本是胡说八道。早在普通股拥有高流动性市场之前,美国的 GNP 就已经以相当好的速度增长了。我不知道人们从哪弄来这种愚蠢的想法。我觉得流动性给我们带来了这些疯狂的繁荣,好处不少,问题也很多。在英国,不知你是否记得,南海泡沫之后,英国禁止公开交易普通股长达几十年。让公司股权如此广泛地分散从而形成股票的流动市场,当时是完全违法的,而在那段没有股票市场的时期,英国发展得也很好。所以,如果你认为流动性对文明做出了伟大贡献,那你大概也会认为,美国所有那些相对缺乏流动性的房地产,都没有得到合理开发了吧。

CHARLIE MUNGERYeah, and on the second part of that question, I think the notion, which is taught in so much of modern academia, that liquidity is this — of tradable common stock — is a great contributor to capitalism — I think that is mostly twaddle. The GNP of the United States grew at very good rates long before we had highly-liquid markets for common stock. I don't know where people got that silly notion. I think the liquidity gives us these crazy booms, which have many problems as well as virtues. And in England, if you'll remember, after the South Sea Bubble, England banned tradable common stocks for decades. It was absolutely illegal to have a company so widely held you got a liquid market in the shares, and England did fine during that period when you didn't have a stock market. So, if you think that liquidity is a great contributor to civilization, why then you probably believe that all the real estate in America, which is relatively illiquid, hasn't been developed properly.

沃伦·巴菲特[约翰·梅纳德·]凯恩斯确实评论过流动性带来的各种扭曲。不过当然,现实是伯克希尔的股票平均每天交易大约 5000 万美元。所以,极少有人会因为伯克希尔股票的流动性而遇到任何问题。

WARREN BUFFETTThe — [John Maynard] Keynes actually commented on the perversions brought about by liquidity. But of course, the truth is that Berkshire trades on average $50 million or so of stock a day. So there's very few people that are going to have any problem with Berkshire, the liquidity in the stock.

查理·芒格但我们恰恰是在设法制造更多这样的人。

CHARLIE MUNGERBut we're trying to create more of them.

沃伦·巴菲特嗯哼。

WARREN BUFFETTUh-huh.

查理·芒格更多面临这种大流动性问题的人,因为他们持有太多股票了。

CHARLIE MUNGERMore people who have this big liquidity problem, because they own so much stock.

巴菲特对拥有公司或股票的道义区分

Buffett's moral distinction between owning a company or a stock

沃伦·巴菲特我们继续,请提第 8 个问题。

WARREN BUFFETTLet's go on to number 8, please.

现场股东你好。我是旧金山的迈克尔·安杰洛。我的问题是,道德考量如何影响您的资产配置决策。比如,我认为有强有力的论点认为,经典可乐永远不该出现在任何人的饮食里。如果这样的论点成立,并且您也信服了,那会不会改变您将可口可乐公司视为投资组合一部分的看法?

AUDIENCE MEMBERHello, there. This is Michael Angelo (PH) from San Francisco. My general question is about how ethical concerns enter into your asset allocation decisions. So, for example, I think there's some strong arguments that can be made that, say, Classic Coke should never be part of anyone's diet. If such an argument could be made, and you were convinced of it, would that change the way that you viewed Coca-Cola Company as part of your portfolio?

沃伦·巴菲特嗯,我认为这种假设根本不会发生。我是说,我一天喝五罐可乐,你知道,也许就是可乐加花生脆的组合才管用。但我感觉棒极了。(笑声和掌声)有一次,我们放弃了一个买入一家极其赚钱公司的机会,因为查理和我见到了经营那家公司的人。他们也是相当正派的人。我们在见面的酒店大堂里,最后决定不想沾手那件事。另一方面,如果那家公司是上市公司,我会买它的股票。查理待会儿会说他的看法。所以,我买入那些从事我本人可能并不认同的活动的公司的股票——上市证券,以及市场上的公司债券——并没有问题。但让我完全拥有并实际指挥其中一些公司的经营,我就会感到为难。不过,你知道,这个国家的任何大型零售商,几乎都会卖香烟。只要香烟没有被宣布为非法,我完全拥有那些零售商并不会困扰我——或者说,持有它们的股票并不会困扰我。

WARREN BUFFETTWell, I think that's a hypothetical that simply wouldn't happen. I mean, I've been drinking five of them a day, you know, and maybe it's the combination of that and peanut brittle, you know, that does the job. But I just feel terrific. The — (Laughter and applause) We passed one time on the chance to buy an extraordinarily profitable company, because Charlie and I met the people that ran it. And they were perfectly decent people, too. And we went down in the lobby of the hotel that we met them in, and we just decided that in the end we didn't want to be involved in that. On the other hand, I would have bought stock, as a publicly traded stock, in the same company. Charlie will give you his view on that later. So, I do not have a problem buying stock in companies — marketable securities — the bonds of companies in the market — that engage in activities that I wouldn't probably endorse myself. I would have trouble owning outright, and actually directing the activities, of some of those companies. But, you know, the — any major retailer in this country is — virtually — is going to be selling cigarettes, for example. And if they're not declared illegal, it does not bother me to own — it would not bother me to own those retailers outright — or it does not bother me to own the stock.

查理·芒格对,但你不会去买一家生产烟草并炮制广告的公司。

CHARLIE MUNGERYeah, but you wouldn't buy a company that made the tobacco and concocted the advertisements.

沃伦·巴菲特不会,我们——我也没法精确告诉你为什么,我是说,我说不清那条完美的线在哪里,也无法精确解释我为什么把线画在那里。但我可以告诉你,那就是我画线的地方。我们不会涉足生产环节,可是——我们曾经持有雷诺兹(R.J. Reynolds)的股票。在它被杠杆收购之前,我们还持有它的债券。而且,如果我觉得它的债券或股票有吸引力,我现在还是会这么做。我们不会买下生产商。就像我说的,我们放弃过一个——不过我们当时也确实下到酒店大堂去谈了。(笑)所以我们得承认我们考虑过,但最后决定不做。查理?

WARREN BUFFETTNo, we — and, you know, I can't tell you perfectly why that, I mean, I can't tell you that's the perfect line, or I can't tell you precisely why that's where I draw it. But I will tell you that is where I draw it. We would not be in the manufacture of it, but I — we owned stock at one time in R.J. Reynolds. Before it had the LBO, we owned bonds in it. And, you know, I would still be doing it if I liked either the bonds or the stock. We would not buy the manufacturer. And like I say, we walked on one that — and we went down to the hotel to talk about it though, too. (Laughs) So we'd have to say that we were thinking about it, but we decided not to do it. Charlie?

查理·芒格我们并没有考虑太久。(笑声)我们不声称自己拥有某种完美的道德观。这些线大家可以按自己的意愿画。但至少,有大量完全合法的事情,我们觉得做那些事有失身份。所以我们不会做。在美国,我们看到越来越多这样一种文化:只要一件事看起来能赚钱,又不太可能让你进监狱,那就可以做。这是个非常糟糕的趋势。

CHARLIE MUNGERWe didn't think very long. The — (Laughter) We don't claim to have some kind of perfect morals. You can draw these lines where you wish. But at least we've got a huge area of things which is perfectly legal to do, that we think beneath us. So we won't do them. And we see more and more in America, a culture where just anything that's unlikely to send you to prison, which looks like it'll make money, is OK. And that is a very bad development.

沃伦·巴菲特对,不过我自己也觉得有点荒唐——(掌声)——说什么吃汉堡、喝可口可乐、吃糖果,或者吃任何类似的东西都有害,因为这些东西可能让人发胖。这完全是可以自行选择的决定。谁知道呢,一个人活到 75 岁,因为超重而比活到 85 岁、只靠胡萝卜和西兰花过日子的人死得早一点,但哪个的人生更幸福呢?我知道我更喜欢哪一种活法。(笑声)

WARREN BUFFETTYeah, but I think it's a little crazy myself — (applause) — to say that it's terrible if people eat hamburgers, or eat — or drink Coca-Cola, or eat candy, or anything like that, because they're likely to gain weight. That is a perfectly optional decision. And who knows whether somebody has lived a happier life, that lives to 75, and they're overweight condition causes them to die a little sooner than if they lived to 85 and lived on carrots and broccoli, you know, has lived a better life. I know which one I prefer. (Laughter)

给巴菲特涨点退休工资

Give Buffett a salary bump for his retirement

沃伦·巴菲特好,请第 9 个问题。

WARREN BUFFETTOK, number 9, please.

现场股东你好,巴菲特先生。我是艾伦·麦克斯韦,我和妻子都是来自奥马哈的股东。我尽量把话说得简单点,好让你能听懂。

AUDIENCE MEMBERHi, Mr. Buffett. I'm Allan Maxwell. My wife and I are shareholders from Omaha. I'm going to keep things simple so you can understand them.

沃伦·巴菲特很好。(笑声)艾伦是我的朋友,所以他可以这么跟我说话。

WARREN BUFFETTGood. (Laughter) Allan's a friend of mine, so he can get away with that.

现场股东谢谢,上校。不算巴菲特的持股,我把 A 股和 B 股合并计算。目前大约有 100 万股 A 股在外流通,对吧?

AUDIENCE MEMBERThank you, Colonel. Excluding the Buffett's stake, I'm going to combine A and B shares. And there are approximately one million A shares outstanding, correct?

沃伦·巴菲特差不多,嗯哼。

WARREN BUFFETTThat'd be about right, uh-huh .

现场股东好,差不多。你的年薪大概是——或者说——是 10 万美元一年。

AUDIENCE MEMBEROK, about. Your salary is approximately — or is — $100,000 a year.

沃伦·巴菲特这个数字卡在那里好久了。回头得跟董事会谈谈。(笑声)

WARREN BUFFETTIt's been stuck there for a while. We'll talk about the board. (Laughter)

现场股东嗯,我的问题会让你高兴的。

AUDIENCE MEMBERWell, you'll be happy with my question.

沃伦·巴菲特你可以把它作为一项动议提出来——

WARREN BUFFETTYou can make it a motion —

现场股东换句话说——

AUDIENCE MEMBERIn other words —

沃伦·巴菲特——如果我的猜测没错的话。(笑声)

WARREN BUFFETT— if you're heading where I think you are. (Laughter)

现场股东换句话说,我们付给你每股 10 美分来管理一笔 9 万美元的投资。这在当今的企业文化里实在难得。谢谢你,巴菲特先生,谢谢。(掌声)

AUDIENCE MEMBERIn other words, we're paying you 10 cents a share to manage a $90,000 investment. That's remarkable in today's corporate culture. Thank you, Mr. Buffett, thank you. (Applause)

沃伦·巴菲特是啊,谢谢。艾伦,谢谢你。但我得告诉你,跟去年说的一样,这份工作就算让我倒贴钱我也愿意干。我是说,没有比这更好的了。

WARREN BUFFETTYeah, thanks. Allan, thank you. But I have to tell you, as I did last year, I would pay to have this job. I mean, it doesn't get any better than this.

现场股东嗯,与其让你为我们做什么,不如我提议我们股东为你做点什么。作为股东,我愿意为每股 A 股付你 25 美分。(笑声)这样你就能为退休多攒点钱了。(笑声)你支持这个想法吗?

AUDIENCE MEMBERWell, rather than you doing something for us, I would like to suggest that we, the shareholders, do something for you. As a shareholder, I would be willing to pay you 25 cents an A share. (Laughter) That way you could save a little extra money for your retirement. (Laughter) Would you support such an idea?

沃伦·巴菲特艾伦,我现在已经在领社会保障金了。(笑声)那笔钱已经足够用了。要是我再多挣点钱,我家人都得疯了。(笑声)

WARREN BUFFETTAllan, I'm getting Social Security now. (Laughter) And that really pretty well takes care of things. My family would go crazy if I made any more money. (Laughter)

现场股东这能帮你——

AUDIENCE MEMBERThis would help you —

沃伦·巴菲特不过,我还是感谢这个提议。

WARREN BUFFETTBut I appreciate the offer, however.

现场股东我打心眼里支持你,谢谢你。

AUDIENCE MEMBERMy heart's with you, thank you.

沃伦·巴菲特好,谢谢,艾伦。(掌声)

WARREN BUFFETTOK, thanks, Allan. (Applause)

为什么伯克希尔的保险公司从不裁员

Why Berkshire's insurance companies never have layoffs

沃伦·巴菲特我们来看第 10 个问题,看看能不能要到 50 美分。(笑声)

WARREN BUFFETTLet's go to number 10, and see if we can get 50 cents. (Laughter)

现场股东1 美元怎么样?(笑声)我是戴维·温特斯,来自新泽西州山湖市。沃伦和查理,感谢你们带来的精彩周末,也感谢你在致股东信里关于共同基金行业治理的讨论。具体来说,你们有没有调整保险核保人的薪酬机制,以确保——就像查理描述的那样——那种由激励引发的偏见,营造出一个鼓励签新保单的环境,从而在财险和意外险行业潮水再次退去时,让伯克希尔·哈撒韦的损失最小化、浮存金最大化,同时又能给不签业务的核保人付报酬?

AUDIENCE MEMBERHow about a dollar? (Laughter) David Winters, Mountain Lakes, New Jersey. Thank you, Warren and Charlie, for a fabulous weekend and for the discussion about governance in the mutual fund industry in the shareholder letter. Specifically, have you altered the compensation potential for the insurance underwriters to make sure, as Charlie has described, the incentive-caused bias creates an environment that encourages writing new policies that, when the tide goes out again in the property and casualty business, Berkshire Hathaway minimizes losses, maximizes float, while compensating underwriters for not writing business?

沃伦·巴菲特好,谢谢,这正好引出了我准备的一组有意思的幻灯片,要是能找到让投影仪放出来就好了,因为你提的这点非常关键。我们在保险业的盘子非常大,激励机制搞错了会带来很大危害。咱们放几页幻灯片吧。请放第一页。第一页是伯克希尔当时的状况,雪莉,我给你一份,这是我们在收购国民赔偿公司前不久的情况。那是我们的资产负债表。你们可以看到,我们只有几百万美元的富余资金。纺织业务占了大约 2000 万美元资金。后来我听说杰克·林沃尔特想卖公司。在座有些人认识他。他——每年有 15 分钟时间,杰克会想卖掉公司。他会因为某件事生气。所以我的朋友查理·海德尔跟杰克很熟,我跟查理说过:“查理,下次杰克又想卖的时候,你让他过来。”(笑声)于是杰克在 1967 年初,上午 11 点半到 11 点 45 分左右来了,说他对保险、对保险监管、对一切都不耐烦了,想卖掉公司。我们就买了。我们买下它——那是个重大转折——那是我们真正踏上后来这条路的时候。从那页幻灯片可以看到,第二年纺织业务总共只赚了 5.5 万美元。所以死守纺织业不是个好主意。我们花了 850 万美元买下国民赔偿公司。下一张幻灯片,第二张,你们会看到一个前所未有的记录——我认为世界上没有第二家保险公司有这样的记录。这是国民赔偿公司传统业务的保费规模。你们会看到这家公司从第一年 7900 万美元保费——如果追溯到我们刚收购时——是 1600 万美元,但到 1980 年已经涨到 7900 万美元。然后在 80 年代中期所谓的“硬市场”里,我们涨到了 3.66 亿美元。接着我们让它降下来——不是有意为之,只是因为业务吸引力变差了——从 3.66 亿美元一路降到 5500 万美元。最近几年市场又变得更有吸引力,它飙升到接近 6 亿美元。我不觉得美国有哪家上市公司能承受保费规模这样一年又一年、持续不断地下滑。但那就是国民赔偿公司的文化。那是杰克·林沃尔特开创的文化,也是后来历任经理——菲尔·利谢、罗利·米勒、唐·沃斯特——一直传承的文化,唐干得非常出色。我们不担心保费规模。但如果你不担心保费规模,那就得看第三张幻灯片。因为如果无声的信号传达到员工那里——除非你写很多业务,否则就会丢饭碗——那他们就会写很多业务。国民赔偿公司想在任何一个月写 10 亿美元的业务都能做到,只要开个傻价钱就行。如果你开个傻价钱,经纪人凌晨四点在海中央都能找到你。你绝不能那样做。所以我们一直在告诉我们保险业务的员工,尤其是国民赔偿公司的员工:如果他们一笔业务也不写,他们的工作也不会受影响。我们不能让无声的信息在员工中流传——你必须写业务,否则你的工作,或者你旁边那位的饭碗,可能就保不住了。所以当我们的保费膨胀到 3.66 亿美元时——员工人数温和增长;当保费一路降下来时,你们会看到它缓慢下降,那完全是自然减员的结果。那段时间我们从未裁员。其他公司会,但我们没有。现在业务又回升了一些,未来某个时候又会降下去。接下来,请看下一张幻灯片,你们会看到这种策略导致费用率大幅上升,1999 年高达 41%,因为业务量收缩了。当我们写了很多业务时,费用率低至 25.9%。有些公司会觉得这无法忍受,但我们觉得无法忍受的是写成垃圾业务。再次强调,我们能够接受费用率偏高,但我们承受不起写坏业务。因为一旦养成了写坏业务的文化,就很难改掉。所以我们宁愿忍受管理费偏高,也不愿让员工觉得为了保住饭碗,什么乱七八糟的业务都得写——因为一旦上瘾,这个习惯就很难戒掉。现在来看第五张幻灯片,你们会看到这一策略的结果。我们在 80 年代初期有几年做得不好——那正是导致硬市场的原因。但即使费用率很高,你们也会看到我们几乎每年承保都是盈利的。你们会看到 2001 年是 108.4,但在我看来,这个数字会降下来。我认为那一年结果会相当不错。那些数字——那一年还没有完全结算清楚。你们会看到在 1986 年——我们经历了不可思议的一年,综合成本率 69.3,那是 30% 的承保利润率。更妙的是,我们是在当时最大的业务量——3.66 亿美元——下做到的。所以我们在业务量大的时候大赚,业务量小的时候也小赚。因此,我们认为这绝对至关重要——而且我相信我们是世界上唯一一家(至少是上市公司中)向相关人员传递绝对明确信号的保险公司:他们绝不会因为业务量不足而被解雇,所以我们不希望他们写哪怕一点坏业务。我们会犯错,业务清淡时费用率会高,但我们会赢得这场游戏。这就是国民赔偿公司在过去这些年做的事。30 年前,国民赔偿公司是一家无名小公司,通过大家都说已经过时的总代理系统运营。它没有专利、没有房地产、没有版权,没有任何东西能让它与其他保险公司本质上区别开来——几十家别的保险公司都能做同样的事。但它们的记录几乎无人能及,因为它们有纪律。它们确实知道自己要做什么。并且一直坚持。事实上,随着时间的推移,它们还强化了这一点。它们的记录把其他人远远甩在了后面。这个记录在华尔街是不会被看好的——如果你 1990 年或 1995 年只拿着这个记录去华尔街,他们会说:“你这是怎么了?”但答案是什么问题都没有。你刚才点到了关键——让激励机制到位,为伯克希尔的股东写出合适的业务。我们努力把这些事情想透彻。你不能——你不能在没有裁员的情况下经营一家汽车公司。你不能这样经营一家钢铁公司。但这是经营一家保险公司的正确方式。这就是为什么那些一刀切的雇佣做法、奖金制度之类的东西都是胡说八道。你得根据特定行业面对的具体竞争条件和自身经济特征来思考。查理,你想说两句吗?

WARREN BUFFETTWell, thank you, that feeds into an interesting set of slides I've got, if I can find them here to tell the projector what to put up, because that's a very important point you raise. I mean, we are very big in insurance, and having the wrong incentives in place could be very harmful. So let's put up a couple of slides. Let's put up slide number one, if we would, please. Slide number one is the situation at Berkshire, and Shirley, I'll give you one of these, but that's the situation at Berkshire shortly before we bought National Indemnity. There's our balance sheet there. And as you'll notice, we just had a few million dollars extra. We had about $20 million tied up in the textile business. And then I heard that Jack Ringwalt wanted to sell his company. Some of you here in the audience know him. He — for 15 minutes every year, Jack would feel like selling his company. He would get mad at something or other. And so my friend Charlie Heider knew Jack pretty well, and I'd said to Charlie, "Charlie, next time Jack is in heat, have him, you know, get him over here." (Laughter) And so Jack, early in 1967, came by 11:30, 11:45 in the morning, and said he'd had it with insurance, and with the insurance regulators and everything, he'd like to sell. So we bought it. Now, we bought, that was the — made a major — that's when we really embarked on what has happened subsequently. As you can see from that slide, the following year the textile business made all of $55,000. So sticking with textiles would not have been a great idea. We spent $8 1/2 million to buy National Indemnity. Now, on the next slide, slide two, you will see a record like has never been, I don't think there's another insurance company in the world that has a record like this. That's the premium volume of National Indemnity's traditional business. And you will see a company that went from 79 million in that first year of premiums — if you go all the way back to the time we bought it — it was 16 million, but by 1980 we were up to 79 million. And you will see that in what was known as the "hard market" of the mid-'80s, we got up to 366 million. And then we took it down — not intentionally, but just because the business became less attractive — all the way from 366 million down to 55 million. And now the market became more attractive in the last few years, and it soared up to almost $600 million. I don't think there's a public company in America that would feel they could survive a record of volume going down like that, year after year after year after year. But that was the culture of National Indemnity. It was the culture started by Jack Ringwalt, and it was the culture all the way through several other managers, Phil Liesche, and Rolly [Roland] Miller, to Don Wurster, who has done a fabulous job. And we don't worry about premium volume. But if you're not going to worry about premium volume, then you have to take a look at slide three. Because if the silent message had gone out to our employees that unless you write a lot of business, you're going to lose your job, they would have written a lot of business. You could — National Indemnity can write a billion dollars' worth of business in any month it wanted to, all it has to do is offer silly prices. If you offer a silly price, brokers will find you in the middle of the ocean at four in the morning. I mean, you cannot afford to do that. So what we have always told people in our insurance businesses generally, specifically at National Indemnity, is that if they write no business, their job is not in jeopardy. We cannot afford to have our unspoken message to employees, that you write business, or your job, or the guy sitting next to you's, you know, may be lost. So when we bulged up to 366 million, we — employment went up modestly, and when we went all the way down, you'll see it trickle downward, but that was all by attrition. We never had a layoff during that period. Other people would have, but we didn't. And now we're going back up some, and we'll go back down again at some time in the future. Now, if you go to the next slide, you'll see that that created an expense ratio that went up dramatically, up as high as 41 percent in 1999, as volume shrunk back. And when we were writing a lot of business, our expense ratio was as low as 25.9. Now, some companies would feel that was intolerable, but what we feel is intolerable is writing bad business. And again, we can take an expense ratio that's out of line, but we can't afford to write bad business. For one thing, if you get a culture of writing bad business, it's almost important to get rid of. So we would rather suffer of having too much overhead, than we would want to teach our employees that to retain their jobs, they needed to write any damn thing that came along, because that's a very hard habit to get rid of once you get hooked on it. Now, move on to slide number five, you will see what the result has been of that policy. And it's been that we had a few years, bad years, in the early '80s — that's what led to that hard market. But even with a high expense ratio, you'll see that we made money underwriting in virtually every year. You'll see the year 2001 at 108.4, but that will, in my view, that will come down. I think that will turn out to be quite a good year. These are the — that year is not fully developed yet. Now, you'll see in 1980 — in '86 — we had this incredible year, when we wrote at 69.3, that's a 30 percent underwriting margin. And the nice thing about it is, we did it with the most volume we ever had to that point, 366 million. So we coined money when we wrote huge amounts of business, and we made a little money when we wrote small amounts of business. So it's absolutely imperative in our view, and I think we're almost the only insurance company like this — certainly public — in the world that sends the absolutely unequivocal message to the people that are associated with us, that they will never be laid off because of lack of volume, and therefore, we don't want them to write one bit of bad business. And we'll make mistakes, and we'll have a high expense ratio when business is slow, but we'll win the game. And that's what National Indemnity has done over a period of time. National Indemnity was a no-name company 30 years ago operating through a general agency system which everybody said was obsolete. It had no patents, no real estate, no copyrights, no nothing, that distinguished it, essentially, from other insurance — dozens of other insurance companies could do the same thing. But they have a record almost like no one else's because they had discipline. You know, they really knew what they were about. And they've stayed with that. In fact they've intensified it over time. And their record has left, you know, other people in the dust. It wouldn't be a record you would point to Wall Street, you know, if you went to Wall Street with that record alone in 1990 or 1995, they'd say, "What's wrong with you?" But the answer's nothing's wrong with it. And you put your finger on having the incentives in place to write the right kind of business for the shareholders at Berkshire. And we try to think those things through. I mean, you can't run a — you can't run an auto company without having layoffs. You know, you can't run a steel company that's this way. But this is the right way to run an insurance company. And that's why these cookie-cutter approaches to employment practices, or bonuses, and all that are nonsense. You have to think through the situation that faces you in a given industry with its given competitive conditions, and its own economic characteristics. Charlie, you want to comment on that?

查理·芒格嗯,关键在于几乎没人这么做。但在我看来,这显然是正确的路。伯克希尔有很多这样的做法。它只是跟别人的做法有点不一样,这在一定程度上得益于我们有一位立场坚定的控股股东。这能解释这一点。这些决定要是由一个包含大量员工的委员会来做,会很难作出。

CHARLIE MUNGERWell, the main thing is that practically nobody else does it. And yet to me it's obvious it's the way to go. There's a lot in Berkshire that is like that. It's just a little different from the way other people do it, partly the luxury of having a controlling shareholder of strong opinions. That accounts for this. It would be hard for a committee, including a lot of employees, to come up with these decisions.

“中石油既便宜,风险又更小”

"PetroChina was both cheaper and had less risk"

沃伦·巴菲特我们到 11 号了。(掌声)

WARREN BUFFETTWe go to number 11. (Applause)

现场股东下午好,我叫安迪·皮克,来自康涅狄格州韦斯顿。作为一个热衷观察中国的人,我对你们的中石油投资非常感兴趣。能跟我们多讲讲你们在像中国这样一个复杂、不透明的国家投资中石油的思考过程吗?

AUDIENCE MEMBERGood afternoon, my name is Andy Peake, and I'm from Weston, Connecticut. As a keen China watcher, I was very interested in your PetroChina investment. Could you please tell us more about your thought process on investing in a complicated, opaque country like China, and PetroChina?

沃伦·巴菲特是的,中石油本身并不是一家复杂或不透明的公司。你知道,这个国家在很多方面显然与美国有着不同的特点。但这家公司与世界上的大型石油公司非常相似。我——而且我——中石油去年可能是全球第四大——第四赚钱的——石油公司。我可能记错了。但据我所记,他们每天生产的原油量大约相当于埃克森美孚的 80% 到 85%。这是一家非常、非常大的公司,并不复杂。我的意思是,显然,一家拥有 50 万员工的公司就是这样。但一家大型综合石油公司,你很容易就能理解其业务中存在的经济特征。至于说它不透明,实际上,他们的年报可能会告诉你更多关于这家业务的信息,比你能从阅读其他石油巨头的报告中找到的还要多。而且他们做了一件事我特别喜欢,其他石油公司至少据我所知不这么做,那就是他们告诉你,他们会拿出 earnings 的 X 百分比,我记得是 45%,作为股息支付,除非政策有变。我喜欢知道在这种大型企业中,他们所赚利润的 45% 会来到伯克希尔,而剩余部分会被再投资。买它不是因为它在中国的,买它纯粹是因为相对于盈利、相对于储量、相对于每日产油量、相对于炼油能力而言,它非常、非常便宜。无论你用哪个指标,它都比埃克森美孚、BP 或壳牌之类的公司便宜得多。现在,你可以说它应该更便宜,因为你不清楚一家 90% 股权由中国政府持有的公司会发生什么,这显然是在估值时需要考虑的一个因素。但我认为这个因素无法解释买入价格上的巨大差距。而且,你知道,到目前为止,从这个角度看还说得过去。我们不是——我们不是因为它在中国的才买,但我们也不会因为它在中国的就回避它。我们只是——我们给出了一个相当合理的估值数字。但如果你读了中石油的年报,我认为你——你对这家公司的理解程度,会和你阅读任何其他大型石油巨头的年报一样透彻。然后你会加入自己的思考:中美关系是否可能发生巨大动荡,或者其他类似情况,导致你因为世界油价之外的原因而蒙受损失。但我们对这笔投资很满意。查理?

WARREN BUFFETTYeah, PetroChina itself is not a complicated or opaque company. You know, the country, you know, has obviously, different characteristics in many respects than the United States. But the company is very similar to big oil companies in the world. I — and I — PetroChina may have been the fourth largest — fourth most profitable — oil company in the world last year. I may be wrong on that. But they produce 80 or 85 percent as much crude daily as Exxon does, as I remember. And it's a big, big company. And it's not complicated. I mean, you know, obviously, a company with half a million employees, and all of that. But a big integrated oil company, it's fairly easy to get your mind around the economic characteristics that will exist in the business. And in terms of being opaque, actually their annual report may well tell you more about that business, you know, than you will find from reading the reports of other oil giants. And they do one thing that I particularly like, which other oil companies don't, at least to my knowledge, is that they tell you they will pay out X percent, I think it's 45 percent of their earnings, absent some change in policy. But I like the idea of knowing in a big enterprise like that that 45 percent of what they earn is going to come to Berkshire, and the remainder will be plowed back. It was bought not because it was in China, but it was bought simply because it was very, very cheap in relation to earnings, in relation to reserves, in relation to daily oil production, and relation to refining capacity. Whatever metric you wanted to use, it was far cheaper than Exxon, or BP, or Shell, or companies like that. Now, you can say it should be cheaper, because you don't what'll happen with it 90 percent owned by the government in China, and that's obviously a factor that what — you stick in valuation. But I did not think that was a factor that accounted for the huge differential in the price at which it could be bought. And, you know, so far it looks OK on that basis. We weren't — we aren't there because it's China, but we're not avoiding it because it's China, either. We just — we stick in a fairly appropriate number. But if you read the annual report of PetroChina, I think that there's no — you will have as good an understanding of the company as you would if you read the annual report of any of the other big oil majors. And then you would factor in your own thinking about whether there could be some huge disruption in Chinese-American relationships or something of the sort, where you would lose for reasons other than what happened in terms of world oil prices, and that sort of thing. But we're happy with it. Charlie?

查理·芒格我没什么要补充的。如果一个东西足够便宜,显然你可以承受多一点的国家风险、监管风险,或者其他什么风险。这不复杂。

CHARLIE MUNGERI've got nothing to add. If a thing is cheap enough, obviously you can afford a little more country risk, or regulatory risk, or whatever. This is not complicated.

沃伦·巴菲特是的,你可以——尤科斯,你知道的,是一家非常大的俄罗斯石油公司。在评估俄罗斯与中国相比的国家风险时,你可以做出自己的判断。但以我们看来,像中石油这样的公司既便宜,风险也更小。但其他人可能看法不同。

WARREN BUFFETTYeah, you can — Yukos, as you know, is a very big Russian oil company. And in evaluating Russia versus China, in terms of country risk, you know, you can make your own judgments. But in our view, something like PetroChina was both cheaper and had less risk. But other people might see that differently.

可疑的石棉索赔正在剥夺实际受害者的赔偿

Dubious asbestos claims are taking compensation from true victims

沃伦·巴菲特我们来看第 12 个问题。

WARREN BUFFETTWe'll go to number 12.

现场股东下午好,两位先生。我叫休·斯蒂芬森,是来自佐治亚州亚特兰大的一位股东。这个问题想问两位。请问您二位对侵权法改革,特别是石棉侵权法,有什么看法?如果您能设计一个最优解决方案,在平衡合法原告、律师以及机会主义者的利益方面,您会如何构建?

AUDIENCE MEMBERGood afternoon, gentlemen. My name is Hugh Stephenson. I'm a shareholder from Atlanta, Georgia. This question is for both of you. If you would both comment on the subject of tort reform, specifically asbestos tort. And if you could construct an optimal solution, how would you construct it, balancing the interest of legitimate plaintiffs versus the attorneys, versus the opportunists?

沃伦·巴菲特好,查理是律师,所以这个问题让他来回答。

WARREN BUFFETTOK, Charlie's the lawyer, so he's going to get to answer this one.

查理·芒格事实上,这个问题很简单。石棉案件中发生的情况是,某一特定人群得了间皮瘤——这是一种可怕的肺癌,会致人死亡——实际上只由石棉引起。这些人是从某人的石棉中得的。这是一个索赔群体。还有另一群索赔者,这些人大部分时间每天抽两包烟,上了年纪的肺里这里或那里有一个小斑点。天知道那个斑点是什么,但一个足智多谋的律师可以找到一个足智多谋的医生,这位医生碰巧发现肺里的每一个该死的斑点都必须是由石棉引起的。一旦你有一个可以行贿的专家证人,让他声称如此,你就有了一个可以提起的索赔。于是你代表那些没有症状的人提出数百万项索赔,他们说他们担心这个斑点会致癌,而这个斑点是他们律师的医生声称是由石棉引起的。制造石棉的那些公司根本没有足够的钱来支付所有人。结果就是,很大一部分钱并没有流向那些得了癌症的人,或者另一群肺部受到明显严重损害的人。但相对于那些只有一个斑点、现在声称担心得癌症的人来说,这又是另一个小群体。他们可以在某个州——通常是南方州——提起这些声称他们担忧的案件,在那里有一个陪审团库,他们就是憎恨所有大公司。于是你有了一个产业——当然,那些代表没受伤者的律师实际上是在从受伤的人那里偷钱。而那个得了间皮瘤的人拿不到他应得的那么多。所有这些其他人却在拿他们无权拿的钱。这是一个疯狂的系统。但以联邦制目前的状况,根本没有办法阻止它。而美国法院——美国最高法院——拒绝介入,只是抓住机会,然后做出一个决定。于是这事就这么持续、持续、持续下去,索赔源源不断。我认为,曼维尔信托基金去年新收到的索赔比历史上任何一年都多。

CHARLIE MUNGERAs a matter of fact, that is an easy question. What's happened in asbestos is that a given group of people get mesothelioma, that came — which is a terrible form of lung cancer that kills people — really only from asbestos. And those people got it from somebody's asbestos. And that's one group of claimants. Then there's another group of claimants, and these are people who've smoked two packs a day of cigarettes most of their lives, and they've got one little spot here or there, in an elderly lung. And God knows what the spot is, but an enterprising lawyer can get an enterprising physician, who just happens to find that every damn spot in any lung must be asbestos-caused. And once you've got one expert witness whom you can bribe, in effect, to say that, you've got a claim that can be filed. And so you get millions of claims on behalf of people who have no symptoms, and who say that I'm worried about getting cancer from this spot that my attorney's doctor says was caused as asbestos. There isn't enough in the companies that made the asbestos to pay off everybody. And what happens is that a huge percentage of the money does not go to the people that got the cancer, or another group of people who got terrible lung impairment that is obvious. But that's another small group relative to these people who just have one little spot and are — and now say they are worried about getting cancer. And they can file those cases where they say they're worried in some state, usually a southern state, where they've got a jury pool that just hates all big corporations. And so you've got an industry — and of course the lawyers who are representing the people that aren't hurt are really stealing money from the people who are hurt. And the guy who gets mesothelioma doesn't get as much as he should. And all these other people are getting money they're not entitled to. It's a bonkers system. But with federalism the way it is, there's just no way to stop it. And the United States courts — United States Supreme Court — refused to enter it, and just grab hold and make a decision. And so it just goes on, and on, and on, and the claims come in. I think the Manville Trust had more new claims come in last year than in any year in history.

沃伦·巴菲特没错。

WARREN BUFFETTThat's correct.

查理·芒格他们最后一次开采和销售石棉已经是 35 年前的事了,或者……?

CHARLIE MUNGERAnd they have mined and sold asbestos for the last time, what 35 years ago, or —?

沃伦·巴菲特对。

WARREN BUFFETTYeah.

查理·芒格而且它从未停止。那些试图收买这些人平息事态的人,就像试图往火上浇汽油来灭火一样,因为文字处理机可以大量炮制这些虚假索赔,医生也可以大量炮制这些虚假意见。因此,所有可用于支付石棉受害者赔偿的资金中,有极大比例流向了律师、专家、医生、风险代理费以及辩护律师。我认为——是不是大概 20% 到 25% 的钱最终到了受伤者手里?所以这完全是国家的耻辱。唯一有能力解决这个问题的人,要么是美国最高法院,要么是国会。最高法院——有些人会说对,另一些人会说太懦弱了——回避了这个问题。这意味着唯一有权力解决这个问题的是国会。而国会到目前为止,出于政治原因,尚未解决。一旦不法分子变得如此富有,他们就获得了巨大的政治权力来阻止改变那些让他们致富的法律。我的意思是,这意味着我们在这些错误还很小时,就应该更加警惕地予以制止。因为当它们变得庞大时,就很难阻止了。但修复这个问题本来很容易。正确的解决方法是,我们根本不应该为这些微不足道的索赔买单。

CHARLIE MUNGERAnd it just never stops. The people who are trying to buy these people off, it's like trying to douse a fire by pouring gasoline on it, because word processing machines can grind out these phony claims, and the doctors can ground up — grind out these phony opinions. And so, a huge proportion of all the money that's available to pay people who've suffered from asbestos goes to lawyers, experts, doctors, contingent fees to the lawyers, defense lawyers. I think — is it something like 20, 25 percent of the money is flowing through to people who were injured? So it's a total national disgrace. The only people who have the power to fix it would either be the Supreme Court of the United States or Congress. The Supreme Court — some people would say rightly, other people would say in too chicken a fashion — ducked the issue. That means the only party that has the power to fix it is Congress. And Congress so far, given the politics, has not fixed it. Once you get wrongdoers so rich, they get this enormous political power to prevent change in the laws that are enriching them. I mean, it means that we should all be more vigilant about stepping on these wrongs when they're small. Because when they get large, they're very hard to stop. But it would be easy to fix this. The right way to fix it, we just are not going to pay off on these tiny claims.

沃伦·巴菲特但约翰斯·曼维尔公司——我们拥有约翰斯·曼维尔公司。他们当年破产了。他们是第一个,至少是大型公司中第一个被石棉拖入破产的,而且从历史来看,他们某种程度上大概也活该,我觉得,查理。是不是这样?

WARREN BUFFETTBut Johns Manville — we own Johns Manville. They went bankrupt. They were the first, at least big one, that asbestos took into bankruptcy, and probably on the history of things, they somewhat deserved it, I think, Charlie. Isn't that right?

查理·芒格他们的行为是美国公司历史上最恶劣的之一。

CHARLIE MUNGERTheir behavior was among the worst in the history of American corporations.

沃伦·巴菲特对。

WARREN BUFFETTYeah.

查理·芒格他们知道这种东西会造成严重伤害,却一次又一次、年复一年地蓄意掩盖,就是为了多赚钱。约翰斯·曼维尔最初那批管理层有罪,这点毫无疑问。

CHARLIE MUNGERThey knew this stuff was causing terrible injury, and they deliberately covered it up, time after time, and year after year, to make more money. There's no doubt about the guilt of the original management at Johns Manville.

沃伦·巴菲特所以他们在 80 年代初破产了,从那场破产中,正如查理所说,搞出了一个叫曼维尔人身伤害信托的东西。我们——跟那个信托没有任何关系。我是说,我们几年前买的是一家新公司,这家公司除了那段历史渊源,与那个信托毫无关联。但——曼维尔人身伤害信托成立后,随着时间推移,账上有了二十来亿美元。正如查理所说,去年——这个信托到现在已经运作了差不多快 20 年——去年他们收到的索赔数量创了历史新高。数量创新高,并不是因为石棉事故比信托成立时更频发,或者诸如此类的原因。就是因为它成了一个谁都想挖一勺的蜜罐。结果,曼维尔人身伤害信托现在只能赔付 5%,因为那 20 亿美元就那么多,用不了多久。他们只按索赔额的 5% 支付。所以就像查理说的,那些确实因石棉受了极重伤的人,只能拿到极小一部分赔偿,而那成千上万的索赔人——对他们来说,这不过是他们自己眼里,或者更可能是他们律师眼里的一道金光——也同样只能拿到他们的 5%。你知道,这不是正确的做法,但极难纠正。过去一年,我们关注了有关石棉的立法——那些被提出来审议的议案——最后他们搞出来的方案,我们没有支持,因为它没能给出所需要的答案。而且,查理和我的看法是,最高法院当初回避这个问题时,我的意思是,他们就此留下了数不尽的隐患,几十年、几十年、几十年都清理不完。而该获赔的人却拿不到钱。

WARREN BUFFETTSo they went bankrupt in the early '80s, and out of that bankruptcy was formed something, as Charlie mentioned, called the Manville Personal Injury Trust. We've got — have no connection with that. I mean, this is a new company that we bought a few years ago, and this company has no connection with that except the historical — history. The — but the Manville Personal Injury Trust was established, and had over time — had a couple billion dollars in it. And as Charlie said, last year — it's been around now for almost, I would say, close to 20 years — and last year they had a record number of claims introduced. They didn't have a record number because of the incidents of asbestos compared to the ones that were prevailing at the time it was established, or something of the sort. It's just that it's become a honey pot. And as a result, the Mansville Personal Injury Trust is now paying out five percent because their 2 billion will only go so far. They're paying five percent of claims. So as Charlie says, the guy that's got a — that has really been drastically injured by asbestos gets this tiny fraction, and the tens of thousands of claimants for whom it's a gleam in the eye, or rather a gleam in their lawyer's eye, perhaps, also get their five percent. And it's, you know, it's not the right way to do it, but it's very hard to correct. We've observed the asbestos legislation over the — proposed legislation — over the last year. And in the end, what they came up with, we did not support because it didn't get the answer that's needed. And it was Charlie's and, you know, my view that the Supreme Court, when they ducked it, I mean, they left open a can of worms which will be around for decades, and decades, and decades. And the right people will not get compensated.

查理·芒格你们当中想看清楚人性阴暗面的人,应该去深究一下这件事,看看当中的伪证行径。实际情况当然是,所有那些极其无良的公司,基本都破产消失了,可能在这儿或那儿的某个信托里还剩一点钱。但总体来说,钱是不够的。可现在呢,就剩那么大概三家有清偿能力的公司。你手里可能拿着某个小证据,或者别的什么情况。巧得离谱的是,这每一家的人,都恰好只记得三个产品的名字——

CHARLIE MUNGERAnd those of you who want to be cynical ought to look into it, and see the perjury. What's happened, of course, is that all the really horrible people pretty well are broke and gone, and maybe there's some money left in a trust here or there. But by and large, there isn't enough money. But now, there're, like, three solvent people left. And you've got some little spot, or something or other. And by a strange coincidence, every one of those people can only remember three names of products that —

沃伦·巴菲特可能导致了石棉伤害?

WARREN BUFFETTMight've caused it?

查理·芒格——怎么说呢,看到过,可能导致了伤害。巧合到令人咋舌的是,他唯一能记起来的,就正好是那三家还有清偿能力的公司。所以你看——很明显,有大量的伪证是在执业律师的教唆下作出的。这幅景象可不怎么好看。

CHARLIE MUNGER— somehow saw, that might've caused it. And it's an amazing coincidence, the three that are left solvent are the only names he can remember. And so you — it's obvious you have a vast amount of perjury being suborned by practicing lawyers. It's not a pretty picture.

股息与股票回购

Dividends vs stock buybacks

沃伦·巴菲特好,我们听听 1 号麦克风。

WARREN BUFFETTOK, let's go to microphone 1.

现场股东嗨,我叫查理·赖斯,是来自密苏里州圣路易斯的股东。我想听听您对上市公司用现金发放股息和进行股票回购的看法?谢谢。

AUDIENCE MEMBERHi, my name's Charlie Rice, and I'm a stockholder in from St. Louis, Missouri. I'd appreciate hearing your comments on publicly-held companies using their cash for dividends versus stock buybacks?

沃伦·巴菲特嗯,我们——这个等式很简单,但实际操作不一定跟着逻辑走。这——很明显——只要你向股东如实说明情况,不去刻意打压股价或做类似的手脚——当股票能以远低于企业内在价值的价格买回来时,那很可能是现金最好的用途。这是《华盛顿邮报》在 1970 年代大规模做过的事。Teledyne 可能回购了 90% 左右,或者说接近这个比例的股票。过去很多公司回购股票,也正是出于这个原因,因为他们确实认为股价低于价值。正如我所说,如果你用各种方式打压自己的股价,那可能构成滥用,但这并非普遍情况。在那个年代,股票回购不太受公司欢迎。现在则变得非常流行了。就我接触过的不少案例来看,我能感觉到背后的真实考量——如果不是他们口头宣称的理由的话——你知道,我觉得很多时候,这么做的人是希望借此托住股价别跌,而且,常常是在一个对继续持股的股东来说并不怎么划算的价格上做的。如果我们想向股东返还一大笔现金,如果我们的股票被低估了——我们会去找股东,告诉他们:“我们认为公司股票很便宜,我们认为这些现金由你们自己来用,比留在我们手里更好。”因此,我们将以我们认为低于内在价值的价格进行回购。留下来的人会变得更划算,而退出的人也能卖个比原本稍好一点的价钱。至于股息,你会陷入一种预期管理的麻烦。对于大多数派发现金股息的公司来说——每年大幅波动股息没多大意义,虽然私人公司经常这么干。我们对旗下的子公司也是这么做的。它们——有的子公司某年可能交给我们很多钱,下一年就没那么多。但对于上市公司,很多人买股票确实是为了股息,他们希望有稳定的派息,这里面有信号作用等等各种因素。所以我想说,一旦你为一家上市公司确立了股息政策,在要做实质性改变之前,应该深思熟虑很久。但我认为,如果你在企业经营中用不上这些钱,而股票又被低估了,现金最好的用途就是回购。如果股票被高估了,那你一股都不该回购。但很多公司就那么做了。查理?

WARREN BUFFETTWell, we — the equation is pretty simple, but the practice doesn't necessarily follow logic. The — It's obviously — as long as you're telling the truth to your shareholders about what's going on so that you aren't manipulating the stock downward or something — when a stock can be bought well below its business value, that probably is the best use of cash. It's something The Washington Post did on a huge scale back in the 1970s. Teledyne may have bought 90 percent, or something, or close to it, of their stock back. And that was the reason a very significant percentage of companies bought stock back in the past, because they actually thought it was selling for less than it was worth. Like I say, that that can be abused if you do various things to bury your stock in one way or another, but that wasn't the usual case. Stock repurchases were relatively unpopular in those days. They've become quite popular now. And to the extent that I've been around a good number of them, and been able to pick up on what I thought was the underlying rationale, if not the professed rationale, you know, I think it's often done for people that are hoping that it causes their stock price not to go down, and their — and often done at prices that don't really make a lot of sense for continuing shareholders. If we wanted to return a bunch of cash to shareholders, we would — if our stock was undervalued — we would go to the shareholders, and say, "We think it's cheap, and we think that this cash can be better used by you than by us. "And we will, therefore, have — be repurchasing at what we think is a discount intrinsic value." And the people that remain will be better off, and the people that get out will get out at a little bit better price than they would otherwise. In terms of dividends, you get into an expectational situation. And for most companies that follow a — that pay a cash dividend — it doesn't make sense to bounce around the dividend from year to year, although private companies frequently do that. And we do it ourselves with our subsidiaries. They — some subsidiary can pay us a lot of money one year, and not so much money the next year. But with public companies, people do — a lot of people do buy stocks to obtain dividends, and they hope for regularity, and that there's a signally aspect to it and everything. So I would say that once you establish a dividend policy with a public company, you should think a long time before you change that policy in a material way. But I think the best use of cash, if you don't have a good use for it in the business, if the stock is underpriced, is to repurchase it. And if it's overpriced, you got no business buying in a single share. But a lot of companies do it. Charlie?

查理·芒格是的,股息是个很有意思的话题。要是你把那些不必要的股票交易、投资咨询费、犯下大量错误的成本,还有买卖的摩擦成本都算上,我们说现在全市场派发的股息总额,大致等于在这些交易和投资建议里白白损耗掉的金额,这恐怕不算太极端。所以,到股东手里的净股息近乎为零。用这样一种方式来运转一个共和国,是很奇特的。而且极少有人谈论它。

CHARLIE MUNGERYeah, dividends are a very interesting subject. If you count the unnecessary stock trading, and the cost of investment advice, and the cost of making a lot of errors, and the trading costs in and out, I don't think we'd be too extreme to say that now the total amount that's paid out in dividends is roughly equal to the amount that is wasted in all this trading and investment advice. So that the net dividends that come to the shareholders are approximately zero. This is a very peculiar way to run a republic. And very few people comment about it.

沃伦·巴菲特是的,其实我很久以前在《财富》杂志写过一篇文章。美国股东在换座位(指买卖股票)这件事上的摩擦成本,对整个美国企业来说,这些摩擦成本,可能跟美国公司派发的总股息相差不大。所以——回到单个公司层面,一家预期能持续赚到多于其能盈利地投入业务的资金的公司,就应该派发股息。拿我们的子公司喜诗糖果来说,我们很乐意把喜诗糖果规模扩大一倍或两倍,但行不通。我们试过很多办法了。所以它应该把利润派发出来。如果它是上市公司,它曾经是,你知道,你会说接近 100% 派发率是有道理的。但大多数管理层担心未来某个时候利润下滑,宁愿设定一个较低的水平,从而通过保守的派发率来确保股息的稳定性。我——你知道,我们——当伯克希尔手头有 300 多亿美元现金时,这显然是我们会考虑的事情。如果我们想不出办法在长期内把这笔钱用出去,你知道,把它留在公司形式下就是个错误。但我们有这个预期,而且我认为是合理的预期,我们能把钱用出去。如果我们哪天得出的结论不同了,如果我们认为我们的股票被显著低估了,我们可能会考虑通过回购来分配资金,尤其是在现在股息和资本利得对个人来说税收中性的情况下。如果我们的股票没有被低估,而我们又有了那些现金,我们可能会通过股息来做点什么。不过短期内还不会发生。(笑)

WARREN BUFFETTYeah, actually I did in an article, some time ago in Fortune. The frictional costs to American shareholders in sort of changing chairs for all American business as a whole, those frictional costs, are probably not much different than the entire amount paid out by American corporations. So — but getting to the individual corporation level, a company that expects to regularly earn more than it can profitably employ in its business, should be paying out dividends. Take a subsidiary of ours like See's Candy. We would love to expand See's Candy to double or triple its present size, but it doesn't work. We've tried it a lot of different ways. So it should be paying out its earnings. If it was a public company, and it was at one time, you know, you could argue that something approaching a 100 percent payout would make sense there. But most managements worrying about earnings falling off at some time in the future would rather establish a lower level, and therefore, ensure regularity of dividends by going with a conservative level. I — you know, we — It's obviously something we think about at Berkshire when we have 30-odd billion dollars around. If we can't figure out a way to employ that over time, you know, it's a mistake to keep it in corporate form. But we have this expectation, and I think it's a reasonable expectation, that we get the — put it to work. If we ever came to a different conclusion, if our stock — we thought our stock was significantly undervalued, we'd probably figure in terms of disbursing it through repurchases, particularly where now dividends and capitals gains are neutral for individuals. And if our stock was not underpriced, and we fell, we would probably do something by a dividend. It's not going to happen soon, however. (Laughs)

GEICO 与戴尔:成本最低者终将胜出

GEICO and Dell: the low cost is going to win

沃伦·巴菲特2 号。

WARREN BUFFETTNumber 2.

现场股东下午好。我叫 J.P.,就是治安法官(justice of peace)那个 J.P.,或者果冻布丁(Jell-O pudding)那个 J.P.。我姓 Tan,就是晒黑(suntan)那个 Tan。我从阳光灿烂的佛罗里达州奥兰多飞过来,那里有位老先生告诉我:“J.P. Tan 就是‘晒得刚刚好’(just perfect tan)的意思。”巴菲特先生,在我提问之前,请允许我先向您表达深深的感谢。前阵子,我把我对您投资斯科特-费泽公司的商业分析寄给您。我当时不确定您是否费神看过。但您非常友善地回信给我,说我对斯科特-费泽公司的分析相当精准。您还邀请我参加了我的第一次股东大会,我有幸见到了安德鲁·基尔帕特里克先生,他又很慷慨地将我对斯科特-费泽公司的分析收录在他写的《永恒的价值:沃伦·巴菲特的故事》一书中。我想感谢您让这一切得以实现。现在是我的问题。巴菲特先生,您说过,有史以来关于投资,最重要的九个字就是这九个字:“投资最似生意时,最为明智。”玛丽·巴菲特说,您整个商业成就,就建立在这九个字之上。投资最似生意时,最为明智。正因如此,我创立了 businesslike.com,致力于以 GEICO 和戴尔为直销模式的标杆,因为它们拥有成本最低的结构。能否请您详细与我们分享一下 GEICO 以及您的好友迈克尔·戴尔的直销方法?(笑声)沃伦·巴菲特(对芒格说):什么?

AUDIENCE MEMBERGood afternoon. My name is J.P., as in justice of peace, or Jell-O pudding. My last name is Tan, as in suntan. I flew in from the suntan city of Orlando, Florida where an elderly man told me, "J.P. Tan stands for 'just perfect tan.'" Mr. Buffett, allow me to give you a big thank you before I ask my question. Some time ago I sent you my business analysis of your investment in Scott Fetzer Company. I was not sure if you even bothered to read it. Yet you were very kind to write me that my analysis of Scott Fetzer Company is very much on the money. You also invited me to my first annual meeting where I had the privilege of meeting Mr. Andrew Kilpatrick, who was kind enough to include my analysis of Scott Fetzer Company in his book, "Of Permanent Value: The Story of Warren Buffett." I want to thank you for making this possible. Here comes my question. Mr. Buffett, you have said that the nine most important words ever written about investing are these nine words: "Investment is most intelligent when it is most businesslike." Mary Buffett said that you have built your entire business success upon these nine words. Investment is most intelligent when it is most businesslike. For this reason, I started businesslike.com, looking up to guide GEICO and Dell as direct marketing models, since they have the lowest cost structure. Please kindly share with us in elaborate details the direct marketing methods of GEICO and your friend, Michael Dell? (Laughter) WARREN BUFFETT (to Munger): What?

查理·芒格他想让你分析一下 GEICO 的营销方法——GEICO 的直销方法——还有戴尔的。

CHARLIE MUNGERHe wants you to analyze the marketing methods of GEICO — the direct-marketing methods of GEICO — and Dell.

沃伦·巴菲特是的,我对戴尔不如对 GEICO 那么熟悉。GEICO 车险直销的想法来自利奥·古德温(Leo Goodwin)——他和妻子莉莲(Lillian)——两人原来都在 USAA 工作过。USAA 成立得早一些——GEICO 成立于 1936 年——我印象中 USAA 是在 20 年代初成立的,因为军人调动频繁,很难买到车险。于是一家非常好的机构应运而生。利奥·古德温借鉴了那个想法,决定把客户范围从军官群体再往外拓展,起初面向一般政府雇员,后来几十年里大幅扩大,最终面向了整个美国公众。这是一个更优的体系。要知道,退回到一百年前,汽车刚问世的时候,车险是由大型火险公司的意外险子公司承保的。这背景是——19 世纪的保险公司主力是火险公司,意外险是后来才兴起的。当时的销售体系依赖代理人抽取高额佣金,费率则通过一个叫“费率局”的机构以类似卡特尔的方式制定。这种体系主导了好几十年。后来,State Farm 出现了,成立于 20 年代初。创始人是一位来自伊利诺伊州默纳(Merna)的农民,四十多岁,既没有保险行业背景,也没有资本,他带来的设想是建立一支专属代理人队伍。这样让成本有所下降。State Farm 后来发展为全美最大的车险公司。沿袭同一体系的好事达(Allstate)成了第二大。这是一个更好的体系,一个更好的捕鼠器(更优的模式)。再之后,出现了 USAA,接着是 GEICO 的利奥·古德温,他们搞起了直销模式,绕开代理人,把成本进一步往下压。

如今,差不多每个美国家庭都想有一辆车。他们并不想买保险,但没保险就没法开车。所以他们买的其实是一个自己并不太喜欢的产品,这笔保费在家庭预算里占比不小。因此,成本就变得至关重要。它不是什么奢侈品,几乎可以说是必买品。能省下一大笔钱,对很多家庭预算而言的确事关重大。所以低成本的一方终将胜出。我们的直销业务——前进保险(Progressive)也有很出色的直销业务,和我们竞争——未来多年我们两家会一直激烈较量——这是一种更好的体系,而更好的体系终将获胜。

再说——再强调一次,我对戴尔没那么熟悉,但我的印象是戴尔是一家运营成本非常低、效率极高的公司。你知道,库存水平非常低。而我是不会愿意跟他们竞争的。如果——如果他们的产品在同类中有不错的竞争力,价格又是最优惠的,那套体系自然就会赢。你看,查理是 Costco 的董事,Costco 和 Walmart 都摸索出如何以更低的成本提供人们所需的东西——这些都是人们花大钱的地方。这两家公司正在取胜。

所以我们在 GEICO 拥有非常强大的营销业务和非常出色的保险业务。在我看来,它还会极为显著地增长。我们在前进保险那里有一个非常难缠的竞争对手,因为他们看到了我们的模式多么有效,并确实已经向这边靠拢。当然,他们还没有完全转过来,但正在从代理人模式向直销模式转移。长期而言,站在低成本生产者一边永远是个好主意。是的,你可能在其他方面搞砸,但如果能成为人们必需品领域的低成本生产者,那通常都会是一门极好的生意。查理?

WARREN BUFFETTYeah, well, I'm not as familiar with Dell as I am with GEICO. The idea of direct marketing in auto insurance at GEICO came from Leo Goodwin, who — and his wife Lillian — who had come from USAA. And USAA was set up some years — and GEICO was set up in 1936 — USAA was set up, I believe, in the early '20s, because military personnel moved around a lot, and they had trouble getting auto insurance. And a great organization was established. Leo Goodwin took that idea, and decided to broaden it beyond the officer ranks of the military. And first went to government employees generally, and now that's been extended dramatically over the years to the American public as a whole. It's a better system. You know, if you go back a hundred years, auto insurance when the auto first came in, was sold by the casualty affiliates of the big fire companies. That's where — that — in the 1800s, the major insurance companies were fire companies, and casualty insurance was something that came along later. And it was sold through a system whereby the agent got large commissions, where there was sort of cartel-like rates established through something called a "bureau." And that system prevailed for several decades. And then State Farm came along, formed in the early 1920s. A farmer from Merna, Illinois in his 40s. No background in insurance, no capital, but he came in with the idea of having a captive insurance — agency force. And that brought down costs somewhat. And State Farm, in time, became the largest auto insurer in the country. And Allstate, which followed that system, became the second largest. And that was a better system, a better mouse trap. And then USAA, followed by Leo Goodwin at GEICO, came along what a direct-marketing operation that bypassed the agent and brought down costs further. Now, every American family, virtually, wants to have a car. They don't want to have insurance, but they can't drive their car without insurance. So they're a buying a product they really don't like very well. It cost them a significant part of their family budget. And cost, therefore, becomes very important. It's not a luxury item, it's a mandatory item, virtually. And saving significant money makes a real difference in a lot of household budgets. So the low cost is going to win. And our direct operation — Progressive has a wonderful direct operation competing with us — we're the two that will be slugging it out over the years — is a better system, and better systems win over time. Now, I — again, I'm not that familiar with Dell, but I have the impression that Dell is a very low-cost operation, enormously efficient. You know, very low amounts of inventory. And, you know, I would hate to compete with them. The — if they can — if they turn out a decent competitive product at the best price, you know, that system will win. You know, Charlie is a director of Costco, and Costco and Walmart figured out ways to do things at lesser costs that people needed — where people spent money in big quantity. And those two companies are winning. So, we have a terrific marketing operation, and a terrific insurance operation in GEICO. And in my view it will grow very, very substantially. And we have a very tough competitor in Progressive, because they've seen how well our model works, and they, in effect, have shifted over. I mean, they're not totally shifted over, but they've moved towards a direct operation, and away from an agency operation. It's always a good idea to go with a low-cost producer over time. I mean, you could mess it up in other ways, but being a low-cost producer of something that's essential to people, it's going to be a very good business usually. Charlie?

查理·芒格没错,你挑了一个极好的领域。要是在这个领域还做不好,那只能怪你自己了。(笑声)

CHARLIE MUNGERYeah, you've chosen a wonderful field. And if you fail in it, it's your own fault. (Laughter)

沃伦·巴菲特我还应该补一句——那九个字出自本·格雷厄姆,不是我说的。本说过那几句话,它们非常重要,虽然跟他说过的其他一些话也互相呼应,但每一个字都很重要。

WARREN BUFFETTI should say also that that — those nine words, they came from Ben Graham, they didn't come from me. But Ben said those, and they are very important words, although they tie in with some others that he said. But they are very important words.

查理·芒格沃伦,我也想道个歉。因为昨天晚上我说,现今有一些商界大亨——我当时脑海里特别浮现出阿曼德·哈默(Armand Hammer)——属于那种讲话时在撒谎、沉默时在偷窃的人。(笑声)结果有人误以为那是我的俏皮话。其实那是好几十年前人们用来形容某个强盗大亨的。

CHARLIE MUNGERWarren, I want make an apology, too, because last night I said that some of our modern business tycoons — and I remembered particularly Armand Hammer — were the type that, when they were talking, they were lying. And when they were quiet they were stealing. (Laughter) And some people got the impression that that was my witticism. That was said a great many decades ago about one of the robber barons.

沃伦·巴菲特好吧,要是这会儿开始交代我们一共“偷”了多少句名言,那我们整个下午都交代不完了。(笑声)

WARREN BUFFETTWell, if we start confessing here to the number of quotations we've stolen, we'll be here all afternoon. (Laughter)

赞扬谷歌联合创始人及其《所有者手册》

Praise for Google's co-founders and their owner's manual

沃伦·巴菲特我们接着请 3 号麦克风。

WARREN BUFFETTSo let's go on to microphone 3.

现场股东下午好。我叫马特·林奇,来自加利福尼亚州帕洛阿尔托。巴菲特先生,今天您几次提到谷歌和它的联合创始人。我想请您分享一下您对谷歌上周提交的 S-1 招股说明书中所附《所有者手册》的看法和感受,尤其是考虑到它跟伯克希尔·哈撒韦《所有者手册》的异同?

AUDIENCE MEMBERGood afternoon. My name is Matt Lynch, and I'm from Palo Alto, California. Mr. Buffett, a couple of times today you alluded to Google and its co-founders. I was hoping you could share with us your thoughts and reactions to the owner's manual the co-founders included in Google's S-1 filed last week, especially in light of the similarities and differences between it and that of Berkshire Hathaway?

沃伦·巴菲特嗯,这对我来说绝对是个送分题。显然——

WARREN BUFFETTWell, that's a real softball for me. The obviously —

现场股东不客气。

AUDIENCE MEMBERYou're welcome.

沃伦·巴菲特我非常高兴谷歌——谷歌的几位伙计决定——而且他们说,我记得他们用的词是“启发”,说是受了伯克希尔《所有者手册》的启发。你知道,别人也觉得用一种极其坦率的方式来跟股东沟通——在他们这种情况下是跟潜在股东——是个不错的主意,这当然让我们特别欣慰。如果你读完了他们的《所有者手册》再买入谷歌,我想你——我想你会清楚自己在和什么样的人打交道,也会知道他们会做什么、不会做什么。这好比是,你和别人打算成立一家合伙公司时,两人之间会交代清楚的那些话,你会说:“我想请你加入我的合伙生意,我需要你的资金,以下是我们的经营方式。”我认为更多公司——显然我认为更多公司应该这么做。对伯克希尔来说这事很简单,这些原则我们很早以前就烂熟于心,而且我们确实希望人们在与我们同行之前就能理解这些原则。谷歌那几位伙计用了一种非常直截了当的方式,我很喜欢他们的文笔。当然,这不代表我同意他们所有的想法,但我的确很清楚他们的想法都是什么。我希望更多公司能效仿这种做法。查理?

WARREN BUFFETTI'm very pleased that the Google — the fellows at Google decided — and they say they, it was, I think they used the word "inspired" by the Berkshire Owner's Manual. And, you know, it obviously pleases us enormously that other people think that it's a good idea to talk to their owners — or in their case, their prospective owners — in a very straight-forward manner. If you buy into Google, having read their owner's manual, you know, you will — I think you'll know the kind of people you're associating with. You'll know what they will do and won't do. It's the kind of thing that one person would say to another if you were setting up a partnership. And were — you said, you know, "I'd like you to join me in a partnership. I need your money. And here's the way we're going to do business." And I think more companies — obviously, I think more companies ought to do it. It's been simple for us at Berkshire. We've had these principles in mind for a long time. And we really want people to understand those principles before they join with us. And the Google fellows, in a very straightforward manner, you know, I liked their prose. You know, it doesn't mean I agree with every idea they have, but, you know, I do know what ideas they do have. And I hope more companies sign on for that sort of thing. Charlie?

查理·芒格嗯,你知道,世界上大多数公司压根不会去模仿伯克希尔·哈撒韦。我们只是一小群特立独行的人。表面上看——今天可能来了 19500 位股东——但以全国的标准来衡量,这仍然只是一小群特立独行的人。谷歌有意思的地方在于,创建它的那两个家伙是全美最聪明的两个年轻人。被这么聪明的人效仿,可比被……有意思多了。(笑声)

CHARLIE MUNGERWell, you know, most of the world does not, in any way, imitate Berkshire Hathaway. This is a quirky few. It may look — there may be 19,500 of you that came — but it's still a quirky few by the standards of the country. And what's interesting about Google is those two guys who created that are two of the smartest young men in the whole country. And it's much more fun to be copied by people that smart, than — (Laughter)

沃伦·巴菲特嘿,我们现在甚至觉得他们比我们上周想的还要聪明。(笑声)

WARREN BUFFETTHey, we even think they are smarter than we thought they were last week. (Laughter)

查理·芒格对,我们现在觉得他们聪明得多,没错。(笑声)

CHARLIE MUNGERAnd we now think they're a lot smarter, yeah. (Laughter)

沃伦·巴菲特看着他们一步步发展会非常有意思。我——我猜他们的年报也会是相当好看的读物。他们甚至会两个人轮流执笔写年报。我觉得,读了之后你会对他们了解很多,对他们的生意也会了解很多。不过我记得,他们在里面有些很有意思的句子,可能就一两句,我也很欣赏,大意是说,有些事情可能会影响业务前景,但出于竞争等因素考虑,确实不方便公开说出来。既然不便说,他们就不告诉你。(笑声)

WARREN BUFFETTIt's going to be a lot of fun to watch that. I — and my guess is that their annual reports are going to make very good reading. They're actually going to alternate the two of them in writing the reports. And I think you'll know a lot about them, and a lot about their business if you read it. Although they had an interesting — as I remember, they had an interesting sentence of two in there, which I admired also, where they said that, you know, certain of the things that might affect their business prospects really would be better left unsaid, in terms of competition, and so on. And if so, they weren't going to tell you. (Laughter)

查理·芒格没错。

CHARLIE MUNGERYeah.

沃伦·巴菲特我挺喜欢这点的。

WARREN BUFFETTI kind of enjoyed that.

巴菲特认为住房销售模式不会有大的变化

Buffett doesn't see big changes for how homes are sold

沃伦·巴菲特请 4 号麦克风。

WARREN BUFFETTNumber 4, please.

现场股东谢谢,沃伦,谢谢。我的问题——我叫查德·布利斯,内布拉斯加州林肯市。我的问题是关于中美能源公司和其下的 Home Services 部门。您之前说过会继续收购房地产行业的公司。考虑到“房主自售”、折扣经纪商,甚至现在可能还有银行的增长,您认为目前 Home Services 的商业模式可持续吗,还是说佣金需要降低?

AUDIENCE MEMBERThanks, Warren, thanks. My question — my name is Chad Bliss (PH), Lincoln, Nebraska. My question pertains to MidAmerican Energy and the Home Service division. You said earlier that you would continue buying, you know, companies in the real estate industry. Given the growth in "for sale by owners," discount brokers, also maybe even banks now, do you think the current business model of home services is sustainable, or do you think commissions need to be lowered?

沃伦·巴菲特嗯,我确实认为它是可持续的。这是个好问题。实际上,我忘了是几周前在哪儿看到的文章,可能是《纽约时报》周日版,讲巴里·迪勒感兴趣,可能是通过 Lending Tree,在互联网上搞房地产。已经有很多跟房地产销售相关的互联网业务了。互联网对任何行业都是威胁,包括房地产经纪。但是,你想想买房子这个过程,以及其中涉及的人身介入程度,“房主自售”——业内叫 FSBO。我记得 50 年前跟我朋友查克·彼得森聊过这个,那时候就有 FSBO,现在 FSBO 还在。但我猜,30 年后,很大一部分房屋交易还是会通过像现在这样的渠道、分销机制或经纪机制来完成。我看不到会有翻天覆地的变化,虽然肯定有人想试图彻底改变它。所以你会遇到竞争者。但我喜欢扩张 Home Services 的想法。查理?

WARREN BUFFETTYeah, I really do think it's sustainable. It's a good question. In fact, I forget where I saw the article a few weeks ago, maybe in the Sunday New York Times, about Barry Diller's interest, I think through Lending Tree, on the internet. And there've been a lot of real estate sales-related operations that have been on the internet. And the internet is a threat to any business, including real estate brokerage. But, you know, when I think about the process of buying a home, and the degree of personal involvement involved in that, you know, the "for sale by owner." They call them FSBOs in the business. I remember talking with my friend, Chuck Peterson about that 50 years ago, and FSBOs were with us then, and FSBOs are with us now. But my guess is that a very significant percentage of home transactions 30 years from now will be done through a pipeline, and through a distribution mechanism, or brokerage mechanism, like exists now. I do not see it changing dramatically, although there are people that are going to try and change it dramatically. So you've got competitors. But I love the idea of expanding Home Services. Charlie?

查理·芒格嗯,你自己就曾经在奥马哈这里试图彻底改变过一次,结果摔了个大跟头。(笑声)他试过——

CHARLIE MUNGERWell, you tried to change it once yourself dramatically, right here in Omaha, and you fell on your ass. (Laughter) He tried to —

沃伦·巴菲特他记性比我好。

WARREN BUFFETTHis memory's better than mine.

查理·芒格他想从《世界先驱报》抢走很大一部分本地广告业务,你们当时那份报纸还很小——

CHARLIE MUNGERHe tried to take away the — a good part of the home advertising business from the World-Herald to, you know, your then-little newspaper —

沃伦·巴菲特哦,没错,当时那份报纸确实很薄。(笑)

WARREN BUFFETTOh, right, it was very thin, yeah. (Laughs)

查理·芒格对对对,结果一点用都没有。

CHARLIE MUNGERYeah, yeah. And it didn't work worth a damn.

沃伦·巴菲特是啊。(笑声)那是我最后一次去找他。(笑声)

WARREN BUFFETTYeah. (Laughter) And that's the last time I call on him. The — (Laughter)

追忆菲利普·费雪

Remembering Phil Fisher

沃伦·巴菲特我们来看第 5 个问题。

WARREN BUFFETTLet's go to number 5.

现场股东巴菲特先生,芒格先生,我是来自密西西比州杰克逊的蒂姆·梅德利。最近菲利普·费雪先生去世了。很多年前在这个股东大会上,巴菲特先生您提到您喜欢《聪明的投资者》的第 8 章和第 20 章、以及第一版《证券分析》,您还说“费雪的前两本书”。芒格先生您也称赞过费雪先生的著作和投资方法。我想请两位谈谈你们和费雪先生的交往、见面的情形等等。是他的著作,还是你们和他的讨论,促使你们开始思考优质企业或经济特许权公司的理念?还是说那只是对你们已有想法的确认?还有你们对费雪先生的其他看法。

AUDIENCE MEMBERMr. Buffett, Mr. Munger, I'm Tim Medley from Jackson, Mississippi. Recently Mr. Philip Fisher died. At this meeting many years ago, you, Mr. Buffett, mentioned your fondness for chapters 8 and 20 of "The Intelligent Investor," the first edition of "Security Analysis," and you said, "Phil Fisher's first two books." And you Mr. Munger, have also been complimentary of Mr. Fisher's writings and investment approach. I wonder if the two of you would tell us of your experiences with Mr. Fisher, the circumstances of your meeting, et cetera. And did his writings, or your discussions with him, start you thinking about the idea of the great business, or the franchise company, or was it simply an affirmation of thoughts which you had already begun to have? And anything else you would like to say about Mr. Fisher.

沃伦·巴菲特是的,菲利普·费雪是个了不起的人。他大概一个月前去世了,享年 90 多岁。他的第一本书,我记得是《普通股与非普通利润》,写于 1958 年。第二本书是几年后写的,这两本书都非常出色。和本·格雷厄姆一样,通过读书你基本能学到全部精髓。我只见过费雪一次,那感觉很棒。我很享受那次见面,我很喜欢。他对我很好。但实际上,和本·格雷厄姆一样,我为他工作过,上过他的课,做过所有那些——精髓都在书里。我是说,他们都是出色的作家,思想非常清晰,你不需要亲自见他们。我当然也享受亲自见他们。但他们用文字把思想表达得很清楚。我唯一一次见费雪是在那本 1962 年的书之后,大概是 1961 年或 1962 年。我当时在旧金山,记得是在拉斯大厦,也可能记错了。我就直接去了。我年轻时常那么做。我去纽约,就直接登门拜访各种各样的人。我想他们觉得因为我来自奥马哈,反正见一次就打发了。所以——(笑)我通常都能见到他们。对费雪我也那么做了。他对我极其友善。但见面并没有给我带来新的想法,因为我已经从他的书里读到了。查理实际上,我在 1959 年就认识了查理,他当时也在向我宣扬类似费雪的理念。形式稍有不同,但他的想法和费雪是平行的。所以我算是从两边同时吸收。这些想法对我来说很有道理。我不知道查理和费雪有什么交往。

WARREN BUFFETTYeah, Phil Fisher was a great man. He died maybe a month ago, or thereabouts, and well into his 90s. His first book, and I believe it was "Common Stocks and Uncommon Profits," it was written in 1958. And the second book was written a few years later, those two books were terrific books. And as with Ben Graham, you could really get it all by reading the books. I met Phil Fisher just once, and it was great. I enjoyed it, I loved it. He was nice to me. But similarly, actually, to my experiences with Ben Graham, I worked for him, I took his class and everything else — it was in the books. I mean, they were such good writers, and their thoughts were so clear, that you didn't need to meet them personally. I enjoyed meeting them personally, obviously. But they got it across in words. And the only time I met Phil was some time after that 1962 book, or whatever it was, '61 or '62. And I was in San Francisco, I think it was in the Russ Building, I may be wrong on that. And I just went there. I used to do that all the time when I was younger. I'd go to New York, and I'd just drop in on all kinds of people. And I guess they thought because I was from Omaha that, you know, one time and they'd be rid of me. So — (Laughs) And I would usually get in to see them. And Phil — I did that with Phil. And he was extraordinarily nice to me. But it wasn't that I gained new ideas though, however, by meeting him, because I'd already read it in his books. And Charlie actually, I met Charlie in 1959, and Charlie was sort of preaching the Fisher doctrine, also, to me. Little different form, but his ideas paralleled those of Phil. So I was sort of getting it from both sides. It made a lot of sense to me. I don't know what Charlie's experiences were with Phil.

查理·芒格嗯,我总是喜欢那些吸引我的人同意我的观点。所以我对费雪有很美好的回忆。基本理念是:好股票很难找,好投资很难找,而你应该把资金放在好投资上。所以,你只要找到几个你了解得很透彻的,然后集中持有,这在我看来显然是个好主意。而且事实证明,它确实是个好主意。然而,投资界 98% 的人不这么做。这对我们有利。对你们也有利。

CHARLIE MUNGERWell, I always like it when somebody who's attractive to me, agrees with me. And therefore, I've got very fond memories of Phil Fisher. The basic idea of that it was hard to find good stocks, and it was hard to find good investments, and that you wanted to be in good investments. And therefore, you just find a few of them that you knew a lot about, and concentrate on those, it seemed to me such an obviously good idea. And indeed, it's proved to be an obviously good idea. Yet, 98 percent of the investing world doesn't follow it. That's been good for us. It's been good for you.

薪酬和激励体系“没有统一标尺”

"No single yardstick" for compensation and incentive systems

沃伦·巴菲特我们来看第 6 个问题。

WARREN BUFFETTWe'll go to number 6, please.

现场股东下午好,我叫斯坦·利奥波德,来自加州门洛帕克。很高兴来到这里,沃伦和查理。我第一次听说沃伦是在 80 年代末,然后开始读您的著作。可惜我直到 90 年代末才开始投资。您的思想塑造了我的商业观,我听您讲话,继续读您写的东西和您推荐的书,这些都持续塑造着我的思考。我的问题是关于薪酬的。我读过您的文章,也听到了今天早些时候的评论。但作为一个企业主,我仍然不太清楚到底该如何设计管理层的薪酬方案。在我职业生涯的大部分时间里,我都是自己企业的最高管理者,但现在我面临的情况是,我想持有那些不直接由我日常管理的企业的多数股权,我对薪酬问题非常担忧。我考虑过净资产收益率、增长、风险这类指标,但如果你们能更具体地讲一讲如何找到正确的衡量和激励指标,我将非常感激。

AUDIENCE MEMBERGood afternoon, my name is Stan Leopard, and I'm from Menlo Park, California. I'm very pleased to be here, Warren and Charlie. I first heard about you, Warren, in the late '80s, and began reading your writings. Unfortunately I didn't invest until the late '90s. You have shaped my business thinking, and as I listen to you, and as I continue to read what you write, and the things you recommend to read, it continues to shape my thinking. My question's about compensation. And I've seen your writing, and I heard the earlier comments today. And they still leave me, as a guy who is a business owner, not quite sure how to act to design compensation for managers. For most of my career, I've been the senior manager in my businesses, but now I'm in a situation where I'm looking to own a majority interest of businesses that I don't manage every day directly, and I'm very concerned with this compensation issue. When I think about things, like, return on equity, or growth, or risk, or like that, but if you could speak a little more towards the specific of how you approach the getting it to the right things to measure and incent, I'd appreciate that.

沃伦·巴菲特嗯,这是个很好的问题。你知道,不存在一个适用于所有行业或所有企业的公式。拿净资产收益率来说,如果你为收购一家企业支付了太高的价格,那经营这家企业的人给你带来的净资产回报会很糟糕。他可能让企业投入的有形资产获得良好回报,但你的收购价格会消解他赚取良好回报的努力。如果你以有形权益的收益为基准,你知道,像网络电视台这样的企业,你要是有个蠢货侄子,只要让他尽量不去办公室,他都能带来极高的净资产收益率。而另一些企业,你必须是天才才能赚到 7% 或 8% 的净资产收益率。所以没有统一标尺。要有一个公平的薪酬体系,你和经理都必须切实理解这门生意的经济实质。有些生意里,投入的资本量至关重要;有些生意里,投入的资本量毫无意义。所以我们有一部分企业会对资本进行考核等等,而另一些企业这样做只是走个过场,不会改变任何结果。我们非常倾向于让它们简单化。我是说,我们只关注那些对我们重要的变量,然后把这个变量放在竞争环境,或者说这门生意真实的经济状况背景下去衡量,奖励他们创造价值的地方,哪怕这些价值是在一个糟糕的生意里、从一个很低的基点上创造出来的。而如果他们身处极其容易的生意,我们就会把门槛设得很高。这从来不是问题。但我想说,如果我们请来了什么薪酬顾问,那会是大问题,因为他们会想要一个能够推行到整个集团的方案,里面会塞进各种变量。他们尤其会想要每年都来重新摆弄一番,好让自己有持续的收入流。你知道,如果我知道你正在考虑的是什么类型的生意,也就更容易讨论应该建立什么样的体系。假如你有一批电视台,只是举一个例子——假设都是网络电视台,规模也都合理。你可能觉得,一只黑猩猩都能运营这些电视台,还能拿到 35% 的税前利润率。那你可能会想为超过某个类似数字的表现支付薪酬。但在这种情况下,如果把门槛设成 10% 或 15% 就很荒唐。而一个糟糕的经理,永远都会建议那种安排。查理和我见过各种各样的薪酬方案,基本上只要你人到场就能拿到钱。但他们试图通过围绕它构造一套数学公式,让它看起来好像你真的必须取得什么成就。说到底,如果你得到一个优秀的经理,你就想付给他很高的报酬。你知道,我们在中美能源这样的地方就有很优秀的经理。有人提到过,如果他们达到了我们设定的目标,那里有一根巨大的胡萝卜在等着他们。这会是一张我非常乐意写出去的支票。查理?

WARREN BUFFETTYeah. It's a very good question, and it's — you know, there is no formula that applies across all industries or businesses. You take something like return on equity. You know, if you pay way too much for the business that you buy, the person who runs it is going to get a lousy return on your equity. And they may get a good return on the tangible assets employed in the business, but your purchase price may defeat them, in terms of earning good returns. If you base the — on earnings on tangible equity, you know, there are businesses like a network television station where, you know, if you have an idiot nephew, you can put him in charge, and they'll earn huge returns on equity as long as they manage to stay away from the office. So it's — And there are other businesses where you have to be a genius to earn 7 or 8 percent returns on equities. So there is no single yardstick. To have a fair compensation system, both you and the manager have to really understand the economics of the business. In some businesses, the amount of capital employed is all-important. In some businesses, the amount of capital employed doesn't mean anything. So we have certain businesses where we have charges for capital and all of that, and where we have other businesses where that would just be an exercise to go through, and it wouldn't really change any results, anyway. We have a great preference for making them simple. I mean, we concentrate on the variables that count to us, and then we try to put that against the backdrop of the competitive nature, or the economic — the true economics — of the business they're in, and really reward where they're adding value, even if that value is from a very low base in a lousy business. And we make it — the base — very high if they're in a very easy business. And it hasn't been a problem. But I would say it would've been an enormous problem if we'd brought in some compensation consultants, because they would have wanted something that would spread across the whole group, and it would have had all kinds of variables. And they particularly would've wanted something that would've to come in every year and redo in some way, so that they would have a continuing stream of income. You know, if I knew what kind of a business you were looking at it, it's easier to talk about what kind of a system to have. If you had a group of television stations, just to pick an example — let's say they were network television stations, all of a reasonable size. You know, you would probably figure that a chimpanzee could run the place, and have 35 percent pretax margins. And you might want to pay for performance above some number like that. But there's — it's silly to have something that starts at 10 percent or 15 percent, when you do that. And a lousy manager will always suggest an arrangement like that. Charlie and I have seen all kinds of compensation arrangements where, basically, you get paid for showing up. But they try to make it look, by constructing some mathematics around it, like, you really had to achieve something. But in the end, if you get a great manager, you want to pay him very well. You know, we've got great managers, for example, at a place like MidAmerican. And somebody mentioned that there's a big carrot out there for them if they achieve the results that we've set out. And that'll be a check I'll be very happy to write. Charlie?

查理·芒格嗯,如果你想读一本书,看看一连串小企业里那种极为精明的薪酬体系是如何设计的,就去读莱斯·施瓦布的自传。他在西北部曾经拥有很多轮胎店——现在还拥有很多轮胎店——在一个全世界公认很难做的生意里,靠着这种精明的体系赚到了巨额财富。他能比我们讲得好得多。

CHARLIE MUNGERYeah, if you want to read one book that will demonstrate really shrewd compensation systems in a whole chain of small businesses, read the autobiography of Les Schwab, who had a bunch of tire shops — has a bunch of tire shops — all over the Northwest. And he made a huge fortune in one of the world's really difficult businesses by having shrewd systems. And he can tell you a lot better than we can.

沃伦·巴菲特是啊,而且那全是他自己琢磨出来的。我是说,那是一本很有意思的书。你知道,卖轮胎这生意,怎么能从中赚钱呢?而且——

WARREN BUFFETTYeah, and he worked that out himself. I mean, it's an interesting book, and, you know, selling tires, how do you make any money doing that? And —

查理·芒格靠卖轮胎赚了几亿美元。

CHARLIE MUNGERHundreds of millions selling tires.

沃伦·巴菲特对对对。还有像山姆·沃尔顿那样的人。我是说,我敢向你保证,在沃尔玛,还有查理参与的好市多,它们的薪酬体系一定是理性的,因为运营它们的是非常理性的人。他们想吸引优秀的经理,也想从他们身上激发出最好的表现。他们绝不愿意为平庸付钱。但这确实需要你了解这门生意。我是说,如果你不懂一门生意,那你在和经理以及顾问打交道的时候,就很可能在怎么付钱这件事上被人忽悠。

WARREN BUFFETTYeah, yeah. It's a — and people like Sam Walton. I mean, the compensation system, I will guarantee you, at Walmart, or Charlie's involved in Costco, they're going to be rational because you had very rational people running them. And they wanted to get the best — they wanted to attract good managers, and they wanted to get the best out of them. And they had no use in paying for mediocrity. But that does require a knowledge of the business. I mean, you don't want to let — if you don't understand a business, you know, you're going to have a problem with both the manager and the consultant in terms of getting film-flamed on how you pay people.

从股票里找便宜货比 IPO 更容易

Easier to find bargains among stocks than IPOs

沃伦·巴菲特第 7 个问题。

WARREN BUFFETTNumber 7.

现场股东大家好。我叫马丁·克拉维茨,是一名来自澳大利亚悉尼的股东。(掌声)非常感谢各位的热情款待。我们有幸打了奥马哈 65 座高尔夫球场中的几场,能来到世界第二好的国家真是太棒了。(笑声)我的问题是关于两宗 IPO 的。去年有一位写您的书的作者到悉尼和我们交流,显然,您不喜欢 IPO。我的问题是,有些企业确实很烂,试图蒙混过关,但其中也有一些好企业。比如政府私有化或分拆,婴儿潮一代人口结构变化带来的机会,以及我们有朋友想退出一些确实很好的生意。我们作为投资者,以及伯克希尔·哈撒韦,能不能运用您的一些原则来考虑投资其中一些机会?最后,您的答案对于伯克希尔·哈撒韦这家公司,以及对于我们这些投资者来说,会不会有所不同?谢谢您,先生。

AUDIENCE MEMBERGood day. My name is Martin Krawitz. I'm a shareholder from Sydney, Australia. (Applause) And thank you so much for some of your wonderful hospitality here. We've had a chance to get on some of Omaha's 65 golf courses, and it's just great being in the second-best country in the world. (Laughter) My question to you, sir, is regarding two IPOs. We had one of the authors about a book on yourself visit us in Sydney last year, and apparently you dislike IPOs. My question is, there are some really poor businesses that try and get passed off, but there are some good ones. There's some government privatizations, or decentralizations, the demographics of baby boomers, and we have some friends wanted to exit some really good businesses. Could we as investors, and Berkshire Hathaway, not apply some of your disciplines to look at investing in some of these? And finally, would your answer be different in its applicability to Berkshire Hathaway as a company, as opposed to us as investors? Thank you, sir.

沃伦·巴菲特查理?

WARREN BUFFETTCharlie?

查理·芒格嗯,第一个问题,你是否完全有可能运用我们的思维模型,在 IPO 中找到好东西来买?答案是当然可以。每年都有海量的 IPO。在这些 IPO 里,我相信一定藏着几个极其聪明的人能够发现并抓住的稳赢机会。所以,欢迎你试试。但另一方面,普通投资者买 IPO 多半会被宰得很惨。所以,只要你足够有才华,那当然行得通。第二个问题,我忘了。

CHARLIE MUNGERWell, the first question, is it entirely possible that you could use our mental models to find good things to buy among IPOs, the answer is sure. There are a zillion IPOs every year. And buried in those IPOs, I'm sure there are a few cinches that a really intelligent person could find and pounce on. So, welcome. On the — But the average person buying IPOs is going to get creamed. So if you're talented enough, why sure, that will work. The second question, I forget.

沃伦·巴菲特关于政府发行的(听不清)。

WARREN BUFFETTAbout the government offering (inaudible).

查理·芒格关于政府分拆?

CHARLIE MUNGERAbout government spin-offs?

沃伦·巴菲特再把聚光灯给他。他在那儿。

WARREN BUFFETTGive him the spotlight again. There he is.

查理·芒格第二个问题是什么?

CHARLIE MUNGERWhat was the second question?

现场股东就是伯克希尔·哈撒韦的态度会不会跟投资者不一样?

AUDIENCE MEMBERIt was just would the attitude of Berkshire Hathaway be different if it was opposed to investors?

沃伦·巴菲特哦。

WARREN BUFFETTOh.

现场股东谢谢。

AUDIENCE MEMBERThank you.

查理·芒格是啊,因为 IPO 通常规模太小,不适合我们,或者是高科技的,我们理解不了。所以,总的来说,如果沃伦在看它们,呃,我也不知道。(笑声)

CHARLIE MUNGERYeah, because the IPOs are normally small enough, so that they won't work for us, or they're high tech, where we couldn't understand them. And so, by and large, if Warren is looking at them, why, I don't know about it. (Laughter)

沃伦·巴菲特对,我之前提到过,拍卖市场——股票市场盛行的拍卖机制——有时会带来超乎寻常的便宜货,因为有人会以可能只有价值四分之一的价格卖出公司千分之五或百分之一的股份,而在协商交易中,你得不到这种机会。IPO 的情况更接近协商交易。我的意思是,在大多数情况下,卖方决定何时进入市场。他们挑的时间不一定对你有好处。所以,我认为,扫描一个包含 100 只在拍卖市场交易的证券清单,远不如——100 个 IPO,如果你扫描 100 个 IPO,你找到便宜货的可能性比扫描 100 家已经在拍卖市场交易的公司要小得多。它更像一场协商销售,而协商交易很难买到便宜货。拿奥马哈的房子来说,你知道,有人邻居的房子卖了 8 万美元,他们的房子差不多,但他们不会卖 5 万美元。这根本不会发生。人们——这是太重要的资产,他们知道类似房产能卖什么价。协商交易就是这种情况。但如果反过来,有一大堆实体拥有奥马哈每座房子的 1% 股权,而且你在这些 1% 股权上进行拍卖市场交易,它们可能会卖到几乎任何价格。偶尔,它们会以疯狂的价格成交。所以,在我看来,你在拍卖市场中更有可能得到不可思议的便宜货。这就是事物的本性。而 IPO 更接近——有时在糟糕的市场里会有 IPO,它们可能非常便宜。但总的来说,IPO 不会在那个时机出现。它们在卖方认为市场准备好的时候出现,而且是在知情的卖方认为上市时机不错的时候。你知道,在我看来,你在拍卖市场会买到更好的东西。

WARREN BUFFETTYeah, I mentioned earlier how you — an auction market, prevailing in the stock market, will offer up extraordinary bargains sometimes, because somebody will sell a half a percent, or one percent of a company at a price that may be a quarter of what it's worth, whereas in negotiated deals, you don't get that. An IPO situation more closely approximates a negotiated deal. I mean, the seller decides when to come to market in most cases. And they don't pick a time necessarily that's good for you. So, it has — I think it's way less likely that, in scanning a list of a hundred securities that are trading in the auction market, well, in the — a hundred IPOs, if you scan a hundred IPOs, you're going to come up with something cheaper than scanning a hundred companies that are already trading in the auction market. It is more of a negotiated sale. And negotiated transactions are very hard to get bargains. If you take the houses in Omaha, you know, somebody that lives next door to somebody who sold their house for 80,000 or — dollars, and their house is more or less comparable, they're not going to sell it for 50. It just doesn't happen. People are — it's too important an asset, and they're cognizant of what it brings — what is being brought for similar properties. That's what happens in negotiated sales. Now if, on the other hand, there were some — a whole bunch of entities that owned one percent of each house in Omaha, and you had an auction market on those one percentage points, they might sell at damn near anything. And occasionally, they sell at crazy prices. So you're way — in my view — you're way more likely to get incredible bargains in the — in an auction market. It's just the nature of things. And the IPO is closer — sometimes there will be IPOs in terrible markets, and they may come very cheap. But by and large, that is not when IPOs come. They come when the seller thinks that the market is ready for them. And they come with an informed seller thinking it's a pretty good time to go public. And, you know, you'll make better buys, in my view, in an auction market.

巴菲特和芒格不去全食超市

Buffett and Munger don't shop at Whole Foods

沃伦·巴菲特第 8 个问题。

<<<END P 8>>>

WARREN BUFFETTNumber 8.

现场股东下午好,巴菲特先生,芒格先生。我叫马克·斯滕德,来自旧金山。我的问题是,如果你住在加州——我知道您一年中有些时间在那里——几乎必须去全食超市购物。他们卖很多有机食品。我想知道有没有人尝试过让您吃有机食品,或者有机食品股票?

AUDIENCE MEMBERGood afternoon Mr. Buffett, Mr. Munger. My name is Mark Stender (PH) from San Francisco. My question involves, if you live in California, which I understand you do some time of the year, it's almost mandatory that you shop at Whole Foods Markets. They sell a lot of organic foods there. And I was wondering if anyone ever tried to feed you organic food, or organic food stock?

沃伦·巴菲特我从没靠近过那个地方,不过——(笑声)——查理,我从来不觉得他是个健康狂,但他作为加州人,可能对此有些评论。

WARREN BUFFETTI've never been near the place, but — (laughter) — Charlie, who I've never thought of as a health nut, but he may have some comment to make on this, being a Californian.

查理·芒格不,我心目中的好购物地点是好事多。(笑声)好事多有那种大理石纹路极好的菲力牛排——(笑声)——最高等级。吃一口全谷物什么的,再配点胡萝卜汁冲下去,这想法从来就没吸引过我。(笑声)

CHARLIE MUNGERNo, my idea of a good place to shop is Costco. (Laughter) Costco has these heavily marbled filet steaks in the — (laughter) — finest grade. And the idea of eating a little whole grain whatever and washing it down with some carrot juice has just never appealed to me. (Laughter)

沃伦·巴菲特我们俩之间在哪儿吃这件事上没什么争执。(笑声)

WARREN BUFFETTWe don't have a lot of arguments between the two of us about where to eat. (Laughter)

美国企业“从未让投资者失望过”

American business "has never let investors down"

沃伦·巴菲特第 9 个问题。

WARREN BUFFETTNumber 9.

现场股东你好,谢谢。我是谢尔曼·西尔伯,来自圣路易斯。我在圣路易斯做生育医生。我们把自己看作不孕不育治疗领域的伯克希尔·哈撒韦。我们对商业一无所知,我们是医生和科学家。所以,首先我想说,我非常欣赏您董事会里的那些人,希望保持现状。因为我们很懂人的品格,我很高兴能把积蓄托付给您和那些代表公司品格的靠谱人物。(掌声)几周前,我和富达麦哲伦基金的一位前经理聊过,他管理过巨额资金,但从未见过您。我当时说,我可能有机会问沃伦·巴菲特和查理·芒格一个问题。那该问什么?我想知道一些商业方面有智慧的问题。他认为,如果有机会和您谈话,最好的办法是抛出一个听起来很简单的问题,因为您能带来比我们通常听到的更深刻的见解。鉴于伊拉克战争、消费者债务增加、就业增长下滑、新增岗位薪资下降、利率上升的前景,他有一个观点:未来 5 到 10 年将非常艰难。考虑到所有这些负面因素,您对未来 5 到 10 年的投资前景怎么看?

AUDIENCE MEMBERHello, thank you. I'm Sherman Silber from St. Louis. I'm a fertility doctor in St. Louis. We kind of view ourselves as the Berkshire Hathaway of infertility treatment. We don't know anything, really, about business. We're doctors and scientists. And so, first I'd just like to say, I really appreciate the people that you have on your board, and would like to keep it that way. Because we do know a lot about character, and I'm happy to have our savings safe with you and the people of character that represent the company. (Applause) I just had an opportunity a couple of weeks ago, I was talking to one of the former managers of the Fidelity Magellan Fund, managed huge amounts of money, and he never really met you. And I was saying, I may have a chance to ask Warren Buffett and Charlie Munger a question. What would that question be? I wanted to have some idea of something intelligent I could ask business-wise. And he thought if he had the opportunity to talk to you, the best thing is to give you what would sound like a softball question, because you could maybe bring more profoundness to this than we hear, usually. What — In view of the Iraq war, consumer debt that's increasing, declining job growth, declining pay in the jobs that are growing, prospects of increased interest rates, he has this view that the next five to 10 years are going to be very difficult. What would your view be about this — the investment future — for the next five to 10 years, in view of all these negative factors going on?

查理·芒格这对我来说太简单了。我觉得沃伦应该接这个。(笑声)

CHARLIE MUNGERThat's too soft for me. I think Warren should take that. (Laughter)

沃伦·巴菲特嗯,我要说,在历史上任何一个时点,包括股票最便宜的时候,你都能找到同样数量惊人的负面因素。我的意思是,你可以——你可以坐在 1974 年,当时股票便宜得惊人,你可以写下各种各样的事情,让自己觉得未来会非常糟糕。同样,在顶峰,或者任何时候,你也能写下一大堆相当看多的因素。我们根本不——我们确实不关心那种事情。我的意思是,我们有——你可以说我们的基本前提——我认为这是一个相当可靠的基本前提——是这个国家会做得很好,尤其是对企业好。企业一直做得很好。你知道,道琼斯指数在 20 世纪的 100 年里从 66 点涨到了 10000 多点。我们经历了两次世界大战、核弹、流感大流行、冷战,等等。未来总是——总是有——未来总有麻烦,未来总有机会。在这个国家,随着时间的推移,机会战胜了麻烦。我认为这种情况会持续下去,除非发生大规模杀伤性武器方面的问题,那又是另一个话题了。如果真有那样极端的事情发生,企业差别也不大。所以,我们不——我不——我不记得从 1959 年到现在,查理和我的任何一次讨论,最后得出结论因为外部条件而放弃一个伟大的商业机会——一个值得买的企业。我们也没有因为认为世界会很好就去买任何我们认为平庸的东西。在我看来,不会是美国经济在 5 年、10 年或 20 年的时间里害了投资者。是投资者自己害了自己。如果你看看 20 世纪的记录,你会说,拥有股票那段时期怎么可能有人错过呢?然而,我们在 1929 到 1932 年期间有各种各样的人被清光,还有很多糟糕的事情。但只要你一直持有股票,不加杠杆,你就会得到相当不错的回报。所以,从本质上说,我们不受你提到的那些变量的影响。明天给我们一个好企业,我们就会上钩。查理?

WARREN BUFFETTWell, I would say that at any given point in history, including when stocks were their cheapest, you could find an equally impressive number of negative factors. I mean, you can — you could've sat down in 1974 when stocks were screaming bargains, and you could've written down all kinds of things that would've caused you to say, you know, the future is just going to be terrible. And similarly, at the top, you know, or anytime, you can write down a large list of things that would be quite on the bullish side. We don't pay — we really don't pay any attention to that sort of thing. I mean, we have — You might say that our underlying premise — and I think it's a pretty sound underlying premise — is that this country will do very well, and in particularly, it will do well for business. Business has done very well. You know, the Dow went from 66 to 10,000-plus in the hundred years of the 20th century. And we had two world wars, and nuclear bombs, and flu epidemics, and you name it, Cold War. There's always — there are always — there's always problems in the future, there are always opportunities in the future. And in this country the opportunities have won out over the problems over time. And I think they will continue to do so, absent weapons of mass destruction, which is another question. And business won't make much difference if anything really drastic happens along that line. So we don't — I don't — I can't remember any discussions Charlie and I have had, ever, going back to 1959, that where we would've come to the conclusion at the end of them that we would've passed on a great business opportunity — a business to buy — because of external conditions. Nor did we ever buy anything that we thought was mediocre simply because we thought the world was going to be wonderful. The — It won't be the American economy, in my view, that does in investors over a five, or 10, or 20-year period. It will be the investors themselves. If you look at the record of the 20th century, you'd say how can anybody have missed, you know, in owning equities during that time? And yet, you know, we had all kinds of people wiped out, you know, in the '29-'32 period. We had all kinds of things that were bad. But if you had just owned stocks right straight through, didn't leverage them, you know, you would — you'd have gotten a perfectly decent return. So we are unaffected, in essence, by the variables you mentioned. Just show us a good business tomorrow, and we'll jump at the hook. Charlie?

查理·芒格是的,我倒觉得,不过也确实,过去三年我俩在不同场合都讲过,如果美国专业投资资金在未来相当长一段时间里,取得的回报相当平庸,相比大约三年前所实现的极为惊人的高回报,我们一点也不会觉得意外。到目前为止,这个判断基本上被印证是对的。

CHARLIE MUNGERYeah, I think, but it's also true that both of us have said at various times over the last three years that we wouldn't be at all surprised if professionally invested money in America had a pretty modest result over a fairly extended period in the future, compared to the very dramatically high returns that it had achieved up to about three years ago. And so far that's been proved out to be pretty much right.

沃伦·巴菲特没错,我们的——

WARREN BUFFETTYeah, our —

查理·芒格某些阶段比其他阶段更容易些。

CHARLIE MUNGERCertain stretches are easier than other stretches.

沃伦·巴菲特没错,几年前我们的预期比大多数人更克制。我们没说世界末日到了之类的话。我们只是说有些领域的人已经疯了,以为能坐在家里搞日内交易,长期赚到两位数回报,或者靠往 401(k) 之类账户里投点小钱就理应获得那种收益,这种人是真活在傻瓜的天堂里。但这从来不是对美国整体经济、或者美国整体商业的灾难预言。这只是——金融市场里人们时不时会冒出疯狂念头。我之前说过,他们就是信了一些东西,很难理解他们怎么会信。某种程度上,这些念头是别人兜售给他们的。但美国商业作为一个整体,确实从来没让投资者失望过,倒是投资者自己经常把自己搞得很惨。

WARREN BUFFETTYeah, our expectations were more modest than most people's a few years ago. We didn't say the world was coming to an end or anything. We just said that people have gone crazy in certain sectors. And that anybody that thought that you could, you know, sit at home and day trade, and make double-digit returns over time, or do anything, or that you were entitled to that, you know, by just sticking a little money in your 401(k) or something, was really living in a fool's paradise. But that was never accompanied by any predictions of disaster for the American economy as a whole, or for American business as a whole. It's — People get crazy notions from time to time in financial markets. I commented on this earlier, but they just believe things that there's — it's hard to understand how they can believe. Now, to some extent they get sold that by other people. But American business, really, has never let investors down as a group, but investors have done themselves in quite frequently.

“疯狂的”衍生品跟保险不是一回事

"Demented" derivatives aren't like insurance

沃伦·巴菲特第 10 号。

WARREN BUFFETTNumber 10.

现场股东萨姆·基德斯顿,来自马萨诸塞州剑桥市。我想请您谈谈,伯克希尔再保险业务的操作和通用再保险证券部门做的事,有什么异同点。因为看起来再保险常常是天气衍生品的一种形式。我还想问您,为什么您对承保一种看似像是衍生品的合约这么放心,而对承保另一种却这么不放心?谢谢。

AUDIENCE MEMBERSam Kidston, from Cambridge, Massachusetts. I'd like you to ask to discuss the similars and differences between what you do in your reinsurance operations, and what Gen Re did in its securities division, as it would seem that reinsurance is often a form of weather derivative. I would also like to ask you, why you are so comfortable writing what appears to be one type of derivative, and so uncomfortable writing another? Thank you.

沃伦·巴菲特嗯,通用再保险在通用再保险证券部门签的那些衍生品合约,要我说,跟我们的保险业务几乎扯不上什么关系。我的意思是,我们承保的是人们自己无法承担或者不愿意承担的风险。而在衍生品业务里,很多都是某种形式的投机行为。安排越复杂,就越容易声称有大笔利润进账,而实际上可能巨大的损失正随着时间在等着你。这些交易是人为创造出来的,没什么经济必要性。绝大多数情况下,它们只是在为投机提供便利。保险处理的是人们在自己的生意或个人生活中遇到的风险,他们自己不想承担,或者没有能力承担。这两者之间关联极少。我觉得,在涉足那项业务时,他们凭空想出了一大堆理由。你知道,他们说什么这都属于风险业务,客户也有需求什么的。但当人们想进入一项业务时,总会编出理由来。在我们看来,这完全没道理。我真的看不出它们之间有什么关联。你呢,查理?

WARREN BUFFETTYeah, the derivatives contracts that Gen Re wrote in Gen Re Securities, I would say bore very little relation to the insurance businesses we see. I mean, we are insuring against events that people either can't or aren't willing to take on the risk themselves. In the derivatives business, a lot of that was speculative activity of one sort or another. The more complex the arrangements were, the easier it was to claim that large profits were being made, when maybe large losses really awaited you over time. They were created transactions without much economic necessity. In a great many cases, they were just facilitating speculation. Insurance deals with taking on risks that people incur in their business or personal life, that they don't want to bear themselves, or that they're unable to bear themselves. There was very little connection between the business. I think that in going into the business, they dreamt up a lot of reasons for it. You know, they said they're both in the risk business, and their clients were going to demand it and everything. But when people want to go into a business, they always dream up reasons. In our view, it made no sense whatsoever. And I really see very little connection between them. Do you, Charlie?

查理·芒格它们截然不同。衍生品业务里塞满了这种条款:只要一方被评级机构降了级,就必须开始追加抵押品。这跟保证金账户一模一样。你签了那种文件,就可能彻底破产,陷入违约和灾难,别人会在危机状态下清算你的头寸,等等等等。所以里面存在大量不负责任的机制。为了自我保护,他们引入所有这些要求追加抵押品的条款,给整个系统带来了巨大的不稳定性。似乎没人意识到,他们为了让每一方都感觉更安全,创造出了一个多么灾难性的体系。这是套疯了的设计。而且多数情况下,玩这种游戏你根本拿不到合理的报酬。所以我们不碰。

CHARLIE MUNGERThey're radically different. The derivatives business is chock full of clauses saying that if one party's credit gets downgraded by a rating agency, they have to start posting collateral. And that's just like a margin account. And when you sign pieces of paper like that, you can go absolutely broke, into default and catastrophe, and having other people liquidating your positions under distress conditions, et cetera, et cetera. So there's a lot of irresponsible mechanics. In attempting to protect themselves, they've introduced this enormous instability into the system, through all these clauses about collateral posting. And nobody seems to recognize what a disaster of a system they've created in an attempt to make each party feel safer. It's a demented system. And you don't get properly paid in most cases for playing the game. And therefore, we're not in it.

沃伦·巴菲特如果没有当时筹集新资本的能力,谁知道那时能不能筹到——通用再保险,它本来就拥有 AAA 评级——现在因为伯克希尔的参与仍是 AAA——但它本来就有 AAA 评级——在 9/11 之后很可能陷入极为严峻的财务困境,特别是如果当时已产生的负债被完全确认,而实际上当时并没有完全确认。因为它的资本金会萎缩,权益类持仓又太高,那又会进一步缩水。那时谁知道会跌到什么地步呢?此外,在我看来,它会被大幅降级,而那很可能触发衍生品业务中的某些条款,导致必须拿出巨量现金。它当时的设计初衷就不是为了持久。现在它终于能持久了。但我要说,这种威胁在其他金融机构也依然存在。不过,我觉得许多 CEO——或者至少其中一些——并没有完全理解这一点。当你面临巨额的追加保证金通知时,只要有一天你付不出来,就完了。这差点就发生过。回想 1987 年 10 月,有一笔巨额的电子转账没能及时——有一阵子——没到芝加哥的清算所。那一次差点让整个系统停摆,我们非常接近关闭交易所。许多事情眼看就要连环崩塌。那笔钱最后到账了。但构建这样一个依赖于别人汇入数十亿美元的系统,是很危险的。我们 1991 年那个星期天在所罗门兄弟就碰到过这种情况。如果所罗门破产了,第二天,在名义金额 1.2 万亿美元左右——差不多这个数——的衍生品交易的对手方,会发现他们握着的合约的另一方是一个破产法庭。各种证券交割都不一定能结算。各类混乱不堪设想。相信我,到那时影响会是巨大的,在日本、英国和美国之间,账户全都交织在一起。事实上,所罗门当时在德国还开了一家银行——经营着一家银行,吸收了大量个人存款,然后全部贷给了所罗门。所以那家银行会对一家破产公司有一笔应收款,同时又欠着不知道多少位德国储户的钱。当时各种问题都会冒出来。谁也不知道会对整个系统造成什么影响。你不需要在一个已经杠杆高得离谱的经济系统上,再叠加上越来越多这种勾连和压力了。查理,还有什么想法吗?我们喜欢聊灾难,别拦着我们。(笑)

WARREN BUFFETTAbsent the ability to raise new capital at the time, and who knows whether that would've been — they'd been able to or not — Gen Re, which had been rated triple-A — it still is because Berkshire's involved — but it had been rated triple-A — could well have run into really terrible financial difficulty post-September 11th, particularly if they'd fully recognized the liabilities that they'd already incurred, but not fully recognized, at that time. Because their capital would've shrunk, they would've had way more in equities, which would have shrunk further. And who knows how far, you know, at the time, how far it would have gone? Plus they would have had, in my view, they would have been downgraded quite significantly, and that might well have triggered things in their derivatives activities, which would have required coming up with loads of cash. It was not built to last. And it is now built to last. But I would say that that threat exists with other financial institutions as well. But I think many of the CEOs — or some of them anyway, I should say — don't really fully comprehend that. When you get margin calls for huge amounts of money, you know, it only has to be one day when you can't meet it. That almost happened. If you go back to October of 1987, there was a large wire transfer that didn't make it to the — for a while — it didn't make it to the clearing house at the — in Chicago. And that came close to halting the whole system at the time, and we were very close to closing the exchange. And a lot of things would have unraveled. The money finally showed up. But it's dangerous to have a system where people are depending on billions of dollars coming in from other people. Well, we had that on Salomon, on that Sunday in 1991. If Salomon had gone bankrupt, the next day you would have had people on the other side of 1.2 trillion of notional amount of — something like that — of derivatives, who would have had a contract with a party where they would have been dealing with a bankruptcy court. You would have had all kinds of security settlements that wouldn't necessarily have settled. You would have all kinds of confusion. And believe me, it would have been huge at that time, between what was going on in Japan, what was going on in the U.K., and what was going on in the United States, because the accounts were all intermingled. As a matter of fact, Salomon was a — was banking — was running a bank in Germany where — which took on large amounts of deposits from individuals, and just loaned it all to Salomon. So it would have had a receivable from a bankrupt company and owed money to I don't know how many German depositors. There are all kinds of things that would have come out at that time. And who knows what the effect would be on the system? You don't need to put more and more of those kind of linkages and strains on an economic system that already is pretty damn leveraged. Charlie, got any further thoughts? We love talking about disasters, so don't stop us. (Laughs)

所罗门兄弟与罗伯特·麦克斯韦,“捷克骗子”

Salomon and Robert Maxwell, "The Bouncing Czech"

查理·芒格在这些看似理性的地方发生的事情,简直令人叹为观止。所罗门兄弟的纪律性、体面程度和理性程度,至少不输于其他顶尖投资银行。然而,在我们那段愉快时光的末期,所罗门还在拼命争取罗伯特·麦克斯韦的投行业务。他的绰号就是“捷克骗子”。(笑声)然后呢,没过多久,他就在大规模挪用养老基金之后自杀了,公司随之彻底崩塌。你想,如果一个人的绰号是“捷克骗子”,你总不会疯了似的去追逐他的投行业务吧?可当时所有顶尖投行都在这么做。

CHARLIE MUNGERIt's simply amazing what goes in these seemingly rational places. Salomon was at least as disciplined, and honorable, and rational as the other leading investment banks. And yet, toward the end of our pleasant period, Salomon was begging for new investment banking business from [Robert] Maxwell. And his nickname was "The Bouncing Czech." (Laughter) Now, and of course it wasn't very much after that that he committed suicide after massive embezzlements of pension funds, and a huge collapse. Now, you'd think if a guy's nickname was "The Bouncing Czech," you wouldn't be madly seeking his investment banking business. But all the leading investment banks were.

沃伦·巴菲特嗯,我现在记不太清了,但当时的情况是,就在他被发现漂在海上的那天早上,我记得在所罗门,我们给德国或瑞士那边的某个人转了一大笔钱,本来当天下午我们应该收回更多的钱。大致经过就是这样——细节上我可能有点偏差——但钱确实转出去了。而本应收回来的那笔钱,却没有到账。后来我们跑到英国,想从他几个儿子那里把钱追回来,结果被他们以各种方式挡了回来。说实话,做那种交易,我们是咎由自取。但对那个牵涉其中的投资银行家来说,他那年的收入,很大程度上就取决于能不能再跟麦克斯韦做一两单。结果你也知道,最终是这种心态占了上风。而且当一个人的收入要靠把一些靠不住的人拉进门时,你是很难管住他的。他们对这个极为在意,而你那一整套庞大的体系恰好又察觉不到。查理以前也提过,有一个找上门来的承销客户,所罗门接了他的生意,此人声称自己做资金管理如何了得,结果是一场惊天骗局。这种事你很难杜绝。外面好几十号人忙来忙去,心里惦记的全是年底自己能拿多大一笔奖金。你也知道,他们才懒得去对自己做生意的对象搞什么道德审查。

WARREN BUFFETTYeah, I'm fuzzy it on now, but actually the morning, or the day he was discovered to be bobbing around in the ocean, the — I think at Salomon, we had transferred a bunch of money to somebody over in Germany or Switzerland, and we were supposed to get some more money back that afternoon. This is basically correct — I may be a little bit off on the details — but the money that got sent, got sent. But the money was to be received, did not get received. And then we went over to England and tried to collect it from his sons, and we got stiff-armed in one way or another. I mean, we got what we deserved, frankly, in a transaction like that. But to the investment banker involved, his earnings that year was — were going to be affected in a significant way by whether he wrote a ticket or two more with Maxwell. And, you know, in the end, that carried the day. And it's very hard to control people when their income depends on bringing in dubious people into the door. They care enormously about it, and you've got this big system that doesn't quite pick up on it. And Charlie's mentioned before, you know, one of the underwriting clients that came forth, that Salomon took on, that professed to be doing wonderful things with money, and it turned out to be a huge fraud. Well, it's tough to stop. You've got dozens and dozens of people running around out there all thinking about how big their bonus is going to be at the end of the year. And, you know, they are not inclined to run morality checks on who they do business with.

查理·芒格那真是一段相当不错的经历。沃伦、我,还有卢·辛普森,我们仨都是那家公司的董事,而我们是遥遥领先的最大股东。我们都明确表态不该跟这家伙做生意,这是一笔极为危险的交易。可他们告诉我们,承销委员会已经批准了。这事自然就这么了结了。然后——

CHARLIE MUNGERThat was a wonderful experience. Warren and I, and Lou Simpson are all directors of a company, and we are by far the biggest shareholder. And we all said we should not be doing business with this guy. This is a very dangerous transaction. And they told us it had been approved by the underwriting committee. And of course that settled matters. And —

沃伦·巴菲特在我们看来,这人身上就好像挂了个霓虹灯招牌,上面写着“骗子”两个大字。

WARREN BUFFETTThis guy had a neon sign that sign that said "Crook" on him, as far as we were concerned.

查理·芒格而且他还使劲地在晃那块招牌,没错。(巴菲特笑)可这笔交易确实经过了承销委员会。他们——交易算是成交了,但资金没成交。我的意思是,承销是做了,但财务交割还没完成。

CHARLIE MUNGERAnd he was waving it vigorously, yeah. (Buffett laughs) But it had been through the underwriting committee. They — the transaction closed, but not financially. I mean, they had the underwriting, but they hadn't had the financial closing.

沃伦·巴菲特对,他们总算是在他去银行的半道上把人截住了。(笑)

WARREN BUFFETTYeah, they caught him on the way to the bank. (Laughs)

查理·芒格你说得对,他们就在悬崖边上收了手,躲开了这场大骗局——当然,脸上肯定也是挂不住了。这句话倒让我想起从前一位顶尖律师,他这么说过:“都说我是自己灵魂的船长,”他说,“或者说是我自己命运的主宰,”他说,“见鬼,我连桨都没握在手里。”你看我们这情况——(笑)——我们仨都在董事会,还是最大的股东,结果呢,我们连一单愚蠢的小额承销业务都拦不住。

CHARLIE MUNGERYou're right, they pulled back just from the edge of the precipice, from this big, fraudulent — and of course they got egg all over their faces. That phrase reminds me of one of the leading lawyers of yore, and he said, "Captain of my soul," he says, "Or captain of my fate," he says, "Hell, I don't even pull an oar." I mean, here we are — (laughs) — with all three of us on the board, you know, the biggest shareholder, and we can't even stop one stupid little underwriting.

沃伦·巴菲特不过,他后来好像还是进了监狱,对吧?

WARREN BUFFETTHe did go to jail, though, I think, didn't he?

查理·芒格是的。

CHARLIE MUNGERYes.

沃伦·巴菲特顺带提一句,这人自称是伯克希尔·哈撒韦的大股东,还说这些钱全是这么赚来的。我后来去查了股东名册,当然,他也有可能把股票登记在某个券商的名义下了。但他声称持有的量很大。不过我们——我在哪儿都查不到任何记录。但他手里确实有一份不知从哪家会计师事务所弄来的东西——

WARREN BUFFETTHe claimed, incidentally, to be a huge shareholder of Berkshire Hathaway. And had made all this money. And I went to the shareholder's list, and admittedly he could have it in a street name someplace. But it was a big quantity, he claimed. Though we — I couldn't find any record in any place. But he did have some kind of a little from an accounting firm that —

查理·芒格嗯。

CHARLIE MUNGERYeah.

沃伦·巴菲特——那东西像是在给他背书。不过,后来事实证明,也没能帮他撑到最后。(笑)

WARREN BUFFETT— was backing him up. Didn't back him up all the way, though, it turned out. (Laughs)

对冲基金是一阵风潮,费用高得惊人

Hedge funds are a fad with huge fees

沃伦·巴菲特请第 11 号提问。

WARREN BUFFETTNumber 11, please.

现场股东下午好,我是曼努埃尔·费尔南德斯(Manuel Fernandez),从墨西哥的墨西哥城来。我想先谢谢你们,谢谢你们教给我们如何做优秀合伙人的珍贵经验,也谢谢你们免费把这些好想法和好原则传播到全世界。我的问题很简单:您认为个人投资者把一部分资金投到对冲基金,或者对冲基金的基金中基金,有点类似伯克希尔投资 6 亿美元给 Value Capital 那样,这样做合理吗?

AUDIENCE MEMBERGood afternoon, I'm Manuel Fernandez, from Mexico City, Mexico. And I want to thank you for your valuable lessons on how to be good partners, you — and for exporting some good ideas and principles to the world for free. My simple question is, do you think it makes sense for individual investors to invest a part of their capital in hedge funds, or a fund of hedge funds, somewhat like the $600 million investment Berkshire made in Value Capital?

沃伦·巴菲特这么说吧,我认为现在投资对冲基金的人,总体来看,是会失望的。你不会因为自己管的那个东西叫“对冲基金”,或者叫“私募股权基金”,或者叫其他什么名堂——比如杠杆收购(LBO)基金——就变得更聪明。但你确实能阶段性获得的,是把这些东西推销出去的能力。我是说,华尔街就是一阵一阵的风潮,华尔街会卖一切它能卖出去的东西,记住这句话就好。刚才楼上那位引用的说法,说的恐怕也就是这个意思。而眼下对冲基金正处在一阵风潮之中。它的突出特征不是有能力赚更多的钱,而是有能力收取高得惊人的费用。相信我,如果全世界有 6000 亿美元的资本,每年付着 2% 的管理费,还要再分走一份利润,亏钱的那些基金就此消失,赚钱的暂时留下,趁机把钱装进口袋——那么总体而言,这对投资者来说不会是一段美好的体验。显然,外面确实有少数既聪明又诚实的基金经理,他们的业绩会相当不错。但如果你不分青红皂白地什么都买,在我看来,结果会很差。查理?

WARREN BUFFETTYeah, I would say that people that are now investing in hedge funds, in aggregate, are going to be disappointed. You don't get smarter because you're running something called a hedge fund, or something called private equity, or something, you know, called anything — an LBO fund. But what you do gain periodically is the ability to merchandise those things. I mean, there are fads in Wall Street, and Wall Street will sell what it can sell, just remember that. You know, that may be as good as what the fellow quoted up in the upper levels there. And the hedge fund right now is in the midst of a fad. It's distinguished not by the ability to make more money. It's distinguished by the extraordinary amount of fees that are collected. And believe me, if the world on $600 billion of money, is paying 2 percent fees, and a percentage of the profits, and the losers go out of existence, and the winners continue for a while, and take money off the table, it is not going to be a great experience, in aggregate, for investors. Obviously, there are a few smart, honest people out there running funds, and they can — they will do quite well. But if you buy them across the board, in my view, you're going to get a bad result. Charlie?

查理·芒格是啊,你干嘛要投钱给一个基本思路是这样的人呢:“如果在一层相当可观的费用之上再叠加第二层费用,对投资者是好事,那叠上第三层岂不是更好?”(笑声)一个秉持这种主张的人,你干嘛要投钱给他?

CHARLIE MUNGERYeah, why would you want to invest with a guy whose basic thought process runs something like this, "If a second layer of fees on top of a first layer of substantial fees is good for an investor, then a third layer of fees must be better yet?" (Laughter) Why would you invest with somebody with a proposition like that?

沃伦·巴菲特就是——光收 2% 管理费,再往上加提成,这个主意本身就——它反映的是——也许是市场能承受什么就收什么,你知道,就像科利斯·亨廷顿那套,但它反映了一种对待人的态度,而我们倾向于把那些人视为合作伙伴、投资者——我基本上认为这是一种不公平的安排。我不想参与——总的来说,我觉得跟提出不公平安排的人搅在一起是个错误。你明白,他们实际上一开始可能就收了标准费率的四倍左右。然后,还要在这上面说,我们要分一杯羹。我猜,在很多这类情形里,他们自己的钱并没有全部投进基金。也许他们在外面还有一大笔钱。查理和我都在 60 年代、50 年代是我,他延续到 70 年代,管过合伙制基金,通常会被归类为对冲基金。当年的薪酬结构有几分相似,虽然不像现在这样。我们做了一些——确实有几分相似,但我认为,我们对那些想——那些要求加入我们的人的态度,和现在的基金经理们不太一样。就像查理说的,那种基金投基金的东西,简直难以置信,一层一层往上堆成本。这并不会让这些股票背后的公司变得更好。相信我,一个人不会因为走进一间门上写着“对冲基金”的办公室就变成天才。他们——他们最擅长的很可能是营销。事实上,如果他们在营销上够厉害,就不需要在其他方面有什么本事了。

WARREN BUFFETTIt — just the idea of taking two percent, you know, plus percentages on top of that, that reflects — you know, it may be what the traffic can bear, you know, Collis P. Huntington style, but that reflects an attitude toward people that we tend to regard as partners, investors — I just think it's a basically unfair type of arrangement. And I don't like getting in — in general, I think it's a mistake to get in with people who propose unfair arrangements. You know, in effect they're getting — probably getting four times standard fees to begin with. And then on top of that, they say we want part of the action. And I would guess in many of those cases, that they don't have all of their own money in the fund themselves. Maybe they have a substantial sum outside. Charlie and I both run — ran — partnerships in the '60s, and '50s with me, and into the '70s with him, that would generally be classified as hedge funds. They had the compensation arrangement somewhat similar, although not like they are now. And we did some — They had some similarities, but I don't think we had quite the attitude toward the people who were trying to — that were asking to join us — that the present managers have. It's — As Charlie said, the fund-to-funds type stuff, I mean, it's really sort of unbelievable just piling on layer after layer on costs. It doesn't make the companies that are underlying these stocks they buy any better. I mean, it — And believe me, people don't become a genius just because you walk into some office, and it says "hedge funds" on the door. I mean they are — what they may be very good at is marketing. In fact, if they're good at marketing, they don't have to be good at anything else.

基本原则与“不寻常的常识”

Basic principles and "uncommon sense"

沃伦·巴菲特第 12 位。

WARREN BUFFETTNumber 12.

现场股东我叫阿图罗·布伦伦堡(音),来自华盛顿特区。我今年 6 月将从哈佛大学毕业,开始从事价值投资。所以我真心希望我们的想法没错:这个世纪对价值投资者来说,会和上个世纪一样好。您从我这个年纪,甚至更小的时候就在做这行了。我想知道,在变化的商业和金融环境中,是哪个习惯,或哪些习惯,最有助于您持续学习、改进投资决策?

AUDIENCE MEMBERMy name's Arturo Brulenborg (PH). I'm from Washington, D.C. I'll be graduating from Harvard College in June and beginning a career in value investing, so I sure hope we're all right in thinking that this century will be just as good as the last for value investors. You've been doing this since you were my age, if not younger. So I'm wondering what habit, or habits have contributed most to your ability to continue learning and improving your investment decisions in a changing business and financial environment?

沃伦·巴菲特我想说,至少在我看来,在基本原则方面,我并不是一直在持续学习。你总会对某些具体技巧多了解一些,或者我们学到——你知道,随着时间,我对某些行业了解得更多了,因此,也许我能施展的范围扩大了,尽管资金规模大了又把这范围缩小了,这很不幸。但我对生意的理解,确实比 20 年前,或者 40 年前更深了。我的原则并没有实质改变。最后一次改变——基本原则还是本·格雷厄姆那套。在着眼于更优质的企业方面,它们受到了查理和菲利普·费雪相当大的影响。但——我并没有因此丢掉格雷厄姆的任何东西。我真的没学到任何全新的根本性原则。但随着时间的推移,我可能对生意是怎么运转的了解得更多了一些。真的没什么——我是说,你应该构建一个投资框架,照我看,它直接就来自《聪明的投资者》和菲利普·费雪,实际上更多来自《聪明的投资者》。然后,我认为你应该尽可能多地去了解那些你觉得自己只要肯下功夫、就能想明白的行业和公司。有了这套武器,而且如果你有适合做这行的心态,你就会做得很好。查理?

WARREN BUFFETTI would say that, at least in my case, I haven't been continually learning, in terms of the basic principles. You always learn a little more about given techniques, or we learn — you know, I learn more about some industries over time, and therefore, maybe I've widened the universe in which I can operate, although more funds narrows it back down, unfortunately. But I know more about businesses than I knew 20 years ago, or 40 years ago. I haven't really changed the principles. The last change — the basic principles are still Ben Graham. They were affected in a significant way by Charlie and Phil Fisher, in terms of looking at the better businesses. But they — but I didn't leave any of — I didn't leave Graham behind on that. And I really haven't learned any new fundamental principles. But I may have learned a little bit more about how business operates over time. And there's really nothing — I mean, you ought to get an investment framework that comes straight from, in my view, from "The Intelligent Investor," and from Phil Fisher, more from "The Intelligent Investor," actually. And then I think you ought to learn everything you can about industries and businesses that — where you think you have the ability to get your mind around them if you work at them. And with that arsenal, you'll do very well, and if you've got the temperament for the business. Charlie?

查理·芒格是啊,当然。我这几十年来一直看着沃伦,他学到的东西极多,哪怕是最近二三十年依然如此。所以这是一个持续学习的游戏。他或许会贬低那些让他能挑出中国最大石油公司之类的小花招。但光靠他很早以前就懂的那些基本原则,可没法让他做出最近这些投资决策,而且做得这么好。这是一场终身的游戏,如果你不持续学习,别人就会超过你。

CHARLIE MUNGERYeah, well, of course I've watched Warren all these decades, and he's learned a hell of a lot, even the last 20 or 30 years. So it's a game of continuing to learn. And he can denigrate this little frou-frou that enables him to pick the biggest oil company in China, or this or that. But those basic principles alone, that he knew a long time ago, wouldn't have given him the ability to make the recent investment decisions as well as he's made them. It's a life-long game, and it you don't keep learning, other people will pass you by.

沃伦·巴菲特不过,我会说心态仍然是最重要的,你说呢,查理?

WARREN BUFFETTI would say temperament, though, still is the most important, wouldn't you, Charlie?

查理·芒格是的,当然。

CHARLIE MUNGERYes, of course.

沃伦·巴菲特对呀,对呀。

WARREN BUFFETTYeah, yeah.

查理·芒格但光有心态是不够的。

CHARLIE MUNGERBut temperament alone won't do it.

沃伦·巴菲特不,光有心态是不够的。

WARREN BUFFETTNo, temperament alone won't do it.

查理·芒格你得有心态,有正确的核心理念。然后,你还得带着非常强烈的好奇心,坚持非常非常长的时间。

CHARLIE MUNGERYou have to have the temperament, and the right basic idea. And then you have to keep at it with a lot of curiosity for a long, long time.

沃伦·巴菲特但你不必有什么令人目眩的洞见,也不必拥有多高的智商,比如说,去考察中石油——

WARREN BUFFETTBut you don't have to be blindingly, and have any blinding insights, or have a high IQ to look at a PetroChina for example, and —

查理·芒格不必。

CHARLIE MUNGERNo.

沃伦·巴菲特你知道,我是说,这——当你发现一家公司,日产量 250 万桶石油,这占全球石油产量的 3.5%——或者 3%。要知道,他们卖油是以美国价格为基准,用 WTI——也就是西得克萨斯中质原油——作为基准价来定价的,而且他们在该国的销售和炼油业务占比都相当大,税率是 30%。他们表示会将 45% 的利润作为股息分给你。杠杆水平没什么异常。如果你买这样一家公司,价格还不到同类石油公司售价的一半——或者大概三分之一——这并不需要什么高深的技巧。我的意思是,你总得读些——你得愿意去读那些报告。不过我倒挺喜欢干这事。但你应该不会说这需要什么高深的见地之类吧,查理?

WARREN BUFFETTYou know, it, I mean, it's a — when you get, you know, a company that is doing 2 1/2 million barrels a day, that's 3 1/2 percent of the — or 3 percent — of the world's oil production. You know, and they're selling based on U.S. prices using WTI — you know, as West Texas Intermediate — as a base price, and where they have a significant part of the marketing and refining in a country, the tax rate's 30 percent. They say they're going to pay out 45 percent to you in dividends. Don't have unusual amounts of leverage. If you're buying something like that at well under half what — or maybe a third — of what comparable oil companies are selling for, that's not high-level stuff. I mean, you have to read some — you have to be willing to read the reports. But I enjoy doing that. But you wouldn't say that requires any high-level insights or anything, Charlie?

查理·芒格唔,当你买进那只股票的时候,几乎没什么别人在买。所以——

CHARLIE MUNGERWell, when you were buying that block of stock, nobody else to speak of was buying. So —

沃伦·巴菲特谢天谢地。

WARREN BUFFETTThank heavens.

查理·芒格这种洞察力不可能那么普遍。不,我觉得这需要一定程度的、我奥马哈一位老朋友称之为“不寻常的常识”的东西。他常说:“根本没有常识这回事。人们说常识时,指的是不寻常的常识。”我认为,其中一部分能力是能够屏蔽愚蠢,就像识别智慧一样。如果你能整类整类地撇开那些东西,不让大脑被它们塞满,那你就更能抓住几件明智的事去做。

CHARLIE MUNGERThe insights can't have been all that common. No, I think that takes a certain amount of what an old Omaha friend used to call "uncommon sense." He used to say, "There is no common sense. When people say common sense, they mean uncommon sense." Part of it, I think, is being able to tune out folly as distinguished from recognizing wisdom. And if you just got whole categories of things you just bat away, so your brain isn't cluttered with them, then you're better able to pick up a few sensible things to do.

沃伦·巴菲特没错,我们不会考虑很多愚蠢的事。你知道,我们很快就排除掉它们。实际上,人们对我们很恼火,因为他们打电话来,话才说了半句,我们就告诉他们“别提了”。你知道,我们不会——我们能预见到结果。而且,你知道,这其实就是大脑的工作方式。大约 30 年前——《纽约客》杂志上有篇很棒的文章,比那还要早一点。那是在菲舍尔-斯帕斯基国际象棋比赛期间。文章推测人类能否在象棋上对抗电脑。你知道,当时的电脑每秒能进行几十万次计算。文章说:“人的思维,当你只盯着未来,比如各种走法在未来带来的结果,人的思维怎么能跟得上以难以置信速度思考的电脑?”当然,他们深入研究了这个问题。一个大脑,比如——实际上,所有大脑都一样,但有些好得多——菲舍尔或斯帕斯基这样的棋手,基本上能不加思索地排除掉约 99.99% 的可能性。所以,并不是他们在速度上超过了电脑,而是他们拥有能力,你可以称之为分类或排除能力,本质上,他们能直接从无数可能性中,锁定那少数几个确实有成功机会的选择。排除掉废话,我的意思是,你只要明白,人们打电话跟你说“我有个绝妙好主意”,一旦你第一句话就知道那不是个绝妙好主意,就别花 10 分钟了。别为了礼貌,走完整个过程。我和查理在这方面很在行。我们挂电话非常快,对吧?(笑声)

WARREN BUFFETTYeah, we don't consider many stupid things. You know, we get rid of them fast. And in fact, people get irritated with us, because they'll call us, and when they're in the middle of the first sentence, we'll just tell them "forget it." You know, and we don't — we can see it coming. And, you know, that's the way, actually, the mind works. There was a great article in The New Yorker magazine 30 years ago or so — little more than that. It was when the Fischer-Spassky chess matches were going on. And it got into this speculation of would the humans be able to take on computers in chess. And, you know, here were these computers doing hundreds of thousands of calculations a second. And they said, "How can the human mind, when all you're really looking at is the future, you know, the results from various moves in the future, how can a human mind deal with a computer that's thinking it at speeds that are unbelievable?" And of course, they examined the subject some. And a mind, like — well, in fact, all minds, but some much better than others — but a Fischer or Spassky, essentially, was eliminating about 99.99 percent of the possibilities without even thinking about it. So it wasn't that they could outthink the computer in terms of speed, but they had this ability in what you might call grouping, or exclusion, where, essentially, they just got right down to the few possibilities out of the zillions of possibilities that really had any chance of success. And getting rid of the nonsense, I mean, just figuring that, you know, people start calling you and say, "I've got this great, wonderful idea." Don't spend 10 minutes, you know, once you know in the first sentence that it isn't a great, wonderful idea. Don't be polite, go through the whole process. And Charlie and I pretty good at that. We can hang up very fast, right? (Laughter)

查理·芒格嗯,就是这么回事。你要做的就是像瓦西里·斯梅斯洛夫当年身为世界象棋冠军那样去行事,然后在投资里做同样的事就行了。(笑声)

CHARLIE MUNGERWell, there you have it. All you've got to do is go at it in the way that Vasily Smyslov did when he was the world champion, and — of chess — and just do the same thing in investments. (Laughter)

估算内在价值

Estimating intrinsic value

沃伦·巴菲特好,1 号麦克风。(笑)

WARREN BUFFETTOK, microphone 1. (Laughs)

现场股东下午好,巴菲特先生、芒格先生。我叫理查德·阿扎尔,来自西印度群岛的特立尼达。多年来,你们在智慧上非常慷慨。这对我个人和财务生活帮助极大。我想知道,我可否描述一下我试图确定伯克希尔内在价值范围的方法,你们能否指导我,我的方法是有缺陷,还是大致准确?

AUDIENCE MEMBERGood afternoon, Mr. Buffett, Mr. Munger. My name is Richard Azar. I'm from Trinidad in the West Indies. You guys have been very generous with your intellect over the years. It's been a huge help to me in my personal and financial life. I wondered if it was appropriate for me to describe the methodology in which I'm trying to determine the range of Berkshire's intrinsic value, and if you can guide me on if my methodology is flawed, or is reasonably accurate.

沃伦·巴菲特如果不用太长时间,我们很乐意,虽然我觉得我已经知道答案了。(笑)

WARREN BUFFETTIf it doesn't take too long, we'll be glad to, although I think I know the answer already. (Laughs)

现场股东好的。2003 年末,我们的经营利润约是 54.22 亿。我估算我们的透视盈余大约是 9.15 亿。所以,总计大概是 63.37 亿的估算透视盈余。我知道我们在资本支出上花了 12 亿,而我们实物资产的净折旧是 8.29 亿。所以,两者差了 1.73 亿。过去几年,我们在资本支出上的投入超过了折旧。但在往后推 20 年时,我觉得自己可能是在自欺欺人,试图弄清资本支出和折旧之间的差异。我使用透视盈余作为可分配利润的粗略替代。我假设伯克希尔的透视盈余在第 1 到第 5 年每年增长 15%,在第 6 到第 20 年每年增长 10%。第 20 年后业务停止增长,从第 21 年起产生 7% 的息票收益。我对第 1 到第 20 年的累计现金流用 7% 折现,对终值也用 7% 折现。我把两者相加,得出我认为的伯克希尔现金流的内在价值。然后我扣除了 1030 亿的负债和少数股东权益。除以 153.7 万股,得出一个我认为保守的伯克希尔内在价值范围。我错了吗,还是这方法你们自己也会用?

AUDIENCE MEMBEROK. We ended 2003 with about 5.422 billion of operating earnings. I estimated our look-through earnings to be approximately 915 million. So in total, that was about 6.337 billion of estimated look-through earnings. I knew that we spent a billion-two on CAPEX, and our net depreciation on tangible assets was 829 million. So, there was a difference there of 173 million. And we spent more on CAPEX over the appreciation, over the last few years. But in extrapolating out 20 years, I thought I might be kidding myself to ascertaining the differences between CAPEX and depreciation. And I'm using look-through earnings as a rough proxy for distributable earnings. And I've assumed that Berkshire can grow its look-through earnings at 15 percent per annum, from years one to five, and at 10 percent per annum, from years six to 20. And the business will stop growing after year 20, resulting in a 7 percent coupon from year 21 onwards. I discounted the cumulative flows in years one to 20 by 7 percent, and I discounted the terminal value by 7 percent. I added the two together, to get what I thought was the intrinsic value of Berkshire's cash stream. I knocked off 103 billion of liabilities and minority interests. I divided by 1,537,000 shares, to arrive at what I thought was a conservative calculation of the range of Berkshire's intrinsic value. Am I off the mark, or is that the sort of methodology you might use yourself?

沃伦·巴菲特嗯——(笑声和掌声)——嗯,你做了功课。(笑声)思路是对的,问题只在于你代入什么变量。我们对变量可能有不同看法,而且谁也不知道答案。但总的来说,这种估算一段时间内可分配现金的方法是对的。今天的业务价值,是某个折现率下的现值——你用了 7%,但用哪个数字是个问题——但它等于从现在到世界末日它能分配的所有现金的现值。如果现金能被留存,并且产生的收益率高于你的折现率,显然你会从留存中获益。但,你知道,我认为你对资本支出和折旧的假设,我预计资本支出平均会略高于折旧,除非我们遇到高通胀时期。当然,我们还得不断收购企业,并使用我们留存在业务中的资本。如果我们留存那些收益,就必须用它们去购买更多企业。然后问题是,我们对这些收益能期望什么样的回报?我不反对你用的方法,但,你知道,每个人都得自己建立公式并代入一些数字。我想我们可能会采用比你假设更低的盈利增长数字,因为我们规模太大了,流到奥马哈的这种资金量,要部署起来越来越困难。查理?

WARREN BUFFETTWell — (Laughter and applause) — well, you've done your homework. (Laughter) The line of thinking is correct, it just depends on what variables you plug in. And we might have different ideas on variables, and neither one of us knows. But the approach, in general, the approach of trying to figure out distributable cash over a period of time. The business today is worth, the present value at some number — you're using 7 percent, but the question of what number to use — But it's worth the present value of all the cash it can distribute between now and Judgment Day. And if cash can be retained, and it's at a rate higher — it produces — at a rate higher than your discount rate, obviously, you'll get some benefit from that retention. But, you know, I would say that your assumptions about CAPEX, and related to depreciation, I would expect CAPEX to be, on average, a little more than depreciation unless we run into highly inflationary times. But of course, we have to keep buying businesses, and using the capital in the business that we retain. If we retain those earnings, we have to use that to buy more businesses. And then the question is, what kind of returns can we expect on those? I don't quarrel with the approach you're using, but, you know, everybody has to do their own equation and plug in some numbers. And I think we might settle for lower numbers on earnings gains than you postulated because we're very large, and it's — it gets harder all the time to deploy the kind of funds that keep flowing into Omaha. Charlie?

查理·芒格没错,你也不该对去年过于兴奋,正如沃伦所说,那是一个非常不寻常的年份,所有事都配合得相当好。

CHARLIE MUNGERYeah, and you shouldn't necessarily get overly excited about last year, as Warren said, that was a very unusual year when everything worked together pretty darn well.

沃伦·巴菲特除了利率——

WARREN BUFFETTExcept interest rates on —

查理·芒格嗯,不过很多事都配合得很好。伯克希尔当前估值的有趣之处在于,它有多少现金和现金等价物可以用来做点什么。那是个非常有趣的问题。我们能用这笔巨额的可投资现金和现金等价物做得有多好?

CHARLIE MUNGERYeah, well, but a lot worked together very well. The interesting thing about Berkshire's present valuation is how much cash, and cash equivalents it has to do something. And that is a very interesting question. How well are we going to do with this massive amount of investable cash and cash equivalents?

沃伦·巴菲特是啊,我们现在就该出去干活了。我是说——(笑声)——这就是考验。我们有一堆好生意。我们有很多钱,想用来买更多好生意。我们可能会走运,很快就把钱花出去。也可能要等很久。现金的积累速度可能超过我们使用它的速度,那样的话,我们就得重新考虑整个游戏了。但我们的希望是——到目前为止,我们对发生的情况感觉还好——我们的希望是,能把流入的资金,配置到那些能和我们多年来买入的生意差不多好的企业中去。

WARREN BUFFETTYeah, we should be out working now. I mean — (laughter) — that is the test. I mean, we've got a bunch of good businesses. We've got a lot of money that we'd like to use to buy more good businesses. We may get lucky and deploy that quite rapidly. We may wait a long time. Cash may pile up faster than we can use it, in which case we'll have to rethink the whole game. But our hope is — and so far we feel OK about what's happened in that — our hope is that we can deploy the money that flows in at — in businesses that come close to being as good as the ones that we've bought over the years.

伯克希尔财报发布时间

Timing of Berkshire earning reports

沃伦·巴菲特2 号。

WARREN BUFFETTNumber 2.

现场股东嗨,巴菲特先生、芒格先生。我是惠特尼·蒂尔森,来自纽约市的股东。现在都过下午 3 点了,我们几乎没听到关于这些优秀企业目前——或至少是第一季度——做得怎么样。我记得在去年的股东大会上,你采取了一个相当不寻常的步骤——至少我记得是这样——你放上了幻灯片,实际上让我们预览了这些企业做得有多出色。我可以想象,如果一年前你顺风顺水,那今年第一季度的情况,你一定更是顺风顺水。我想知道,你能跟我们分享点什么吗?

AUDIENCE MEMBERHi, Mr. Buffett, Mr. Munger, Whitney Tilson, a shareholder from New York City. It's past three o'clock, and we've heard almost nothing about how these great businesses are doing right now, or at least in the first quarter. And I recall at last year's annual meeting, you took the fairly unusual step, at least from my recollection, of putting up slides and actually giving us a preview of how phenomenally the businesses were doing. And I can imagine that if you had the wind to your back a year ago, the situations in the first quarter of this year, you must really, really have the wind at your back. And I was wondering if you can share with us what you can?

沃伦·巴菲特这个嘛,我们没法给你透露风向。那个——我们的 10-Q 报告什么时候出,马克?嗯,几天后就出。如果我们现在抛出任何数字,或者做任何评论,我们就得把这些内容挂到网站上,甚至可能还得设法把我声音里的细微差别也体现出来。所以我想你们只能等几天,到时候数字会挂上去的。如果有什么意外,到时候也会揭晓,大家会同时看到。顺便说一句,未来一两年我们会遇到点小麻烦,因为——我们喜欢在周五收盘后的晚上,或者周六早上公布所有信息——所有数据,或者任何重要的东西,只要能做到的话——这样每个人都有机会查看,在交易开始前有最长的时间来消化。而美国证券交易委员会正在缩短报告期限,这样一来,为了赶上报告截止日期的某一天,我们得手忙脚乱才行。所以我们可能不会再有那种奢侈——尽管我们会尽量在能做的时候去做——不会再有权选择截止日期前的那个周六作为发布日了。你知道,当我们有 45 天,或者是什么,是的,45 天来报告时,我们可以选择那 45 天前的周六。如果缩短到 30 天,你知道,如果第 30 天是个周二,我们可能很难在周二前完成。所以我们显然会在收盘后发布,这样人们有从下午四点到第二天早上的时间来消化。但我们没法再沿用至今的程序了,我们认为这是最好的程序,给人们接近两天的时间来消化数据中的任何内容。但我没法帮你,惠特尼,关于第一季度的情况。而查理,我想你不会想在这方面补充什么吧,会吗?(笑)

WARREN BUFFETTWell, we can't give you the speed of the wind. The — we're going to have the 10-Q out when, Marc? Well, it's going to be out in a few days. And if we throw out any numbers now, or make any commentary, we'd have to put that up on the website, and perhaps even try to cover the nuances in my voice. So I think you'll just have to wait a few days, and they'll go up, the figures will go up, at that time. And if there are any surprises, they will be surprises then, and everybody will get them at the same time. Incidentally, we're going to have a little more trouble in the next year or two, because the — We like to publish everything — all the figures — or anything important if we can do it — we like to do that on Friday night after the close, or Saturday morning, so that everybody has an opportunity to look at them, and have a maximum amount of time to digest them before trading begins. And the SEC is shortening up reporting times so that we're going to be scrambling just to meet whatever day of the month it is that recording requirements are met. And so we may not — We won't have the luxury — although we'll try to do it when we can — we won't have the luxury of picking the Saturday before the due date, and targeting that as our release date. You know, when we had 45 days, or what was it, yeah, 45 days to report, we could pick the Saturday before the 45 days. If that gets down to 30 days, you know, if the 30th day is on a Tuesday, we're going to be hard put probably to get it done by that Tuesday. So we'll obviously put it out after the close, so people have between four o'clock and the next morning to digest it. But we won't be able to follow the procedure that we've followed to date, which we regard as the best procedure of all, giving people close to two days to digest whatever is in the figures. But I can't help you, Whitney, on how the first quarter looks. And Charlie, I don't think you'll want to add anything on that, will you? (Laughs)

给年轻人的建议:远离信用卡债务,和比你优秀的人交往

Advice to young people: avoid credit card debt and hang out with people better than you

沃伦·巴菲特好的,第 3 个问题。

WARREN BUFFETTOK, number 3.

现场股东你好,巴菲特先生,还有芒格先生。我叫贾斯汀·冯,14 岁,来自加利福尼亚州。这是我连续第四次参加股东大会。我读到一本书里说,你们更喜欢和年轻人谈论生活和理财理念,因为我们还有时间去实践它们。你们能和我们分享一些这样的理念吗?谢谢。

AUDIENCE MEMBERHello, Mr. Buffett, and Mr. Munger. My name is Justin Fong. I am 14 years old, from California. This is my fourth consecutive meeting attendance. I read in a book that you prefer talking to young people about life and financial concepts because we still have time to implement them. Can you please share some of the concepts with us? Thank you.

沃伦·巴菲特我没听清最后一部分。

WARREN BUFFETTI didn't catch the last part.

查理·芒格我也没听清。好像是关于分享理念的事。你想重复一遍吗?

CHARLIE MUNGERI didn't. It's something about sharing concepts. You want to repeat it?

现场股东你们能分享一些你们更喜欢和年轻人谈论的生活和理财理念吗?

AUDIENCE MEMBERCan you please share the life and financial concepts that you prefer talking to young people about?

查理·芒格分享——他想知道你的生活理念和理财理念,这些对年轻人有用。

CHARLIE MUNGERShare — he wants to know your life concepts, and financial concepts, that are useful to young people.

沃伦·巴菲特(笑)——嗯,这是个相当宽泛的问题。但我觉得理财理念嘛,你知道,我们显然在报告里详细阐述过了。查理在生活理念上可能比我在行。确实,我相信要把我花在演讲或回答问题上的时间,用来和年轻人交流。我一年肯定做十几场这样的活动。我只是觉得,很明显,年轻人更容易接受改变,或者更容易养成那些在人生中有用的习惯。而且我认为人们直到老了才会意识到习惯有多么重要,在 45 岁或 50 岁时改掉习惯有多么困难,以及年轻时养成好习惯有多么关键。但查理,你有什么要说的?

WARREN BUFFETT(Laughs) — well, that's a fairly broad question. But I think the financial concepts, you know, we've obviously spelled out in the reports. Charlie's probably better on the life concepts than I am. It is true, that I do believe in spending the time that I spend giving talks, or answering questions, doing it with young people. I do, I'm sure, well over a dozen a year. And I just think that, obviously, young people are more receptive to change, or to actually at even forming habits that are going to be useful in life. And I think that people underestimate — until they get older — they underestimate just how important habits are, and how difficult they are to change when you're 45 or 50, and how important it is that you form the right ones when you're young. But Charlie, what do you have to say on that?

查理·芒格嗯,所有那些老生常谈的东西就是管用的。我的意思是,你要避免做那些极其愚蠢的事情,比如,和火车比谁先到道口——(笑声)——尝试可卡因——(笑声)——冒得艾滋病或其他不幸疾病的风险。那些让人栽跟头的常见事情太多了。你得远远避开它们。然后你要培养好品格,养成好的思维习惯,并且希望在前进的过程中,从自己的每一个错误中学习。这很明显,不是吗?(笑声)

CHARLIE MUNGERWell, all the trite stuff is what works. I mean, you avoid doing the really dumb things, like, racing moving trains to the crossing — (laughter) — experimenting with cocaine — (laughter) — risking getting AIDS or other unfortunate ailments. There are just a lot of standard things that take people down. And you just give those a wide berth. And then you want to develop a good character, and good mental habits, and you want to learn from your mistakes, every single one, as you go along. It's pretty obvious, isn't it? (Laughter)

沃伦·巴菲特是的,尽管我们发行了大量信用卡和各种东西,但我们还是要说,可能,如果我要给年轻人一条普遍适用的建议,那就是不要负债。这——如果你比游戏稍微领先一点,玩起来会轻松得多,而不是落后。本·富兰克林很久以前就用更好的措辞说过这话,查理可以背出来。但这确实有区别。我每天都会收到来自各种陷入财务困境的人的信。通常和健康有关,这很悲惨。但也经常和债务有关。我的意思是,他们落后了,而且永远追不上了。而且很多时候——这可能会让你惊讶——我经常给这些人回信,他们都是非常正派的人,只是犯了错——我只是告诉他们,最好的办法是申请破产。我的意思是,他们追不上了。他们应该重新开始,而且余生再也不碰信用卡。但是,如果能早点得到这个建议就好了。但花钱比挣钱多太诱人了。我是说,你知道,这非常可以理解。但这主意不好。

WARREN BUFFETTYeah, we would say even though we issue lots of credit cards and everything, we'd say, probably, if I had one piece of advice to give to young people, you know, across the board, it would be just to don't get in debt. It — The game plays a lot easier if you're a little bit ahead of the game than if you're behind the game. And Ben Franklin said that long ago in better terms, which Charlie can recite. But there's a real difference. I get letters every day from people that are in all kinds of financial trouble. And often it's health related, which is tragic. But very often it's — it relates to debt. I mean, they get behind the game, and they're never going to catch up. And often — it may surprise you — but often, I write these people — they're very decent people, they've just made mistakes — and I just tell them the best course is bankruptcy. I mean, they are not going to catch up. And they should start all over again, and they should never look at a credit card the rest of their life. And — but it would have been better if they'd gotten that advice a little earlier. But it's very tempting to spend more than you earn. I mean, I — you know, it's very understandable. But it's not a good idea.

查理·芒格当然,你尤其要避免邪恶的人或者严重不理性的人,特别是如果他们是有魅力的异性。这可能会——(笑声)

CHARLIE MUNGERAnd of course you particularly want to avoid evil, or seriously irrational people, particularly if they are attractive members of the opposite sex. That can — (Laughter)

沃伦·巴菲特查理对这懂得更多——

WARREN BUFFETTCharlie knows more about this —

查理·芒格这可能导致很多麻烦。

CHARLIE MUNGERIt can lead to a lot of trouble.

沃伦·巴菲特这位专家。那个——是啊,你知道——和比你优秀的人在一起更好。我发现这些年来这很容易做到。(笑)但如果你挑选伙伴,挑那些行为比你好一点的人,你就会朝那个方向漂移。同样,如果你和一群坏家伙混在一起,你很可能就会发现自己的行为随着时间推移变得更糟。但所有——像查理说的,本·富兰克林几百年前就提出的那些老生常谈的建议,确实管用。你知道,我们就说过,但看看你喜欢和什么样的人交往。你知道,他们有什么品质是你想要就能得到的?看看那些你受不了的人。你有什么品质和他们一样?你能摆脱它们吗?你年轻时就能做所有这些事。随着年龄增长会变得难一些。这并不复杂。

WARREN BUFFETTThe expert. The — yeah, the — you know — It's better to hang out with people better than you. I found that very easy to do over the years. (Laughs) But if you're picking associates, pick out those whose behavior is somewhat better than yours, and you'll drift in that direction. And similarly if you hang out with a bad bunch, you're very likely to find your own behavior worse over time. But all — like Charlie says, the trite advice which Ben Franklin was handing out a few hundred years ago, really works. You know, just — we've said it, but look at the people you like to associate with. You know, what qualities do they have that you can have if you want to? Look at the people that you can't stand to be around. What qualities do you have that they have? Can you get rid of them? You can do all of that a young age. It gets harder as you go along. It's not very complicated.

查理·芒格我的最后一条建议是,如果这让你在同龄人中暂时有点不受欢迎,那就让他们见鬼去吧。(笑声和掌声)

CHARLIE MUNGERAnd my final word of advice would be, if this gives you a little temporary unpopularity in your peer group, the hell with them. (Laughter and applause)

沃伦·巴菲特还有一条更适合我和查理的忠告。我读到一位 103 岁的女士,有人问她:“活到 103 岁,你喜欢什么?”她说:“没有同龄人压力。”(笑声)

WARREN BUFFETTAnd as advice a little more applicable to me and Charlie, I was reading about a woman that was 103, and they said, "What do you like about being 103?" And she says, "No peer pressure." (Laughter)

巴菲特:主要大宗商品市场没有被操纵

Buffett: Major commodity markets aren't rigged

沃伦·巴菲特我们来看第 4 个问题。

WARREN BUFFETTWe'll go to number 4.

现场股东下午好。我叫迈克·麦高恩,来自加利福尼亚州帕萨迪纳。您刚才讲的每一点似乎都同样适用于贵金属,尤其是白银——

AUDIENCE MEMBERGood afternoon. My name is Mike McGowan. I'm from Pasadena, California. Everything you just said seems to apply to precious metals, specifically silver —

沃伦·巴菲特适用于什么?抱歉我没听清。

WARREN BUFFETTApplies to what? I'm sorry I missed that.

现场股东贵金属。

AUDIENCE MEMBERPrecious metals.

沃伦·巴菲特哦,当然。

WARREN BUFFETTOh, sure.

现场股东具体来说是白银。我记得,伯克希尔·哈撒韦买了 1.295 亿盎司白银。当时,你说供需基本面不错,你看到通胀要卷土重来,还有其他很多理由。我假设你仍然持有至少 9000 万盎司。问题出在定价机制上。显然 COMEX,或者说至少是 COMEX 白银价格的某些管理者,是负债的。纽约的银行和金融机构做空了 4 亿多盎司。看起来他们并不希望价格上涨。那么,考虑到伯克希尔有这么多白银,你觉得白银价格会在某个时候在自由市场上交易吗?或者你会考虑股票而不是实物金属?否则,我们大概就到了那个地步,我猜,约翰·梅纳德·凯恩斯说过:“市场保持非理性的时间可能比我们保持偿付能力的时间更长。”

AUDIENCE MEMBERSpecifically, silver. As I recall, Berkshire Hathaway bought 129 1/2 million ounces of silver. And at the time, you said supply/demand fundamentals were good, you saw inflation kicking back, and lots of other reasons. I'm assuming you still own at least 90 million ounces of that. The problem would be the pricing mechanism. Apparently the COMEX, or at least certain of the managers of the silver price on the COMEX, are in debt. The New York banks and financial institutions are short 400-plus million ounces. And it doesn't look as if they really want the price to go anywhere. So given that Berkshire has all of this silver, do you see the price of silver actually trading in a free market at some point, or would you look at shares instead of the physical metal? And otherwise, we're kind of at the point, I guess, where John Maynard Keynes said, "The market can remain irrational a lot longer than we can remain solvent."

沃伦·巴菲特关于我们目前在白银上的持仓——无论有没有——我们没有任何评论,我们可能增持、可能维持、可能减持,也可能已经清仓。所以,我们不会发表评论。我们唯一一次评论,是因为英格兰银行要求我们评论。那是英格兰银行唯一一次主动找我,我感觉还挺受宠若惊的。(笑声)但是,我要说一点,我完全不同意你的看法,即认为这个市场在某种程度上受到操纵之类的。我发现,大多数写黄金和白银文章的人——或者说其中很多人——往往持有各种理论,其中不乏阴谋论,总是有,你懂的,说什么远期卖出在如何如何影响市场,或者有谁在做空。这么说吧,地上的白银多的是。至于和几年前相比是多了还是少了,从期间供需变化来看,我不是百分之百确定。中国在很多事情上的情况都很难弄清楚。但在我看来,白银市场、铜市场、黄金市场,或者我所能想到的任何有实质交易量的商品市场,都没有什么问题。查理?

WARREN BUFFETTThe — we have no comment at all to make on our present position in silver, if any, we may — we could own more, we could own the same, we could own less, we could own none. So — and we won't comment. We commented one time because the Bank of England asked us to comment. And since it was the only time the Bank of England had ever talked to me, I felt quite flattered. (Laughter) The — But I would say this. I would disagree very much with your thoughts that the market is in some way rigged, or something of the sort. The — there's — I find that most of the people that write — or many of the people that write — on gold and silver tend to have various theories, some of which are conspiratorial, and there's always, you know, the selling forwards is doing this and that to the market, or that somebody's short. You know, the answer is that there's plenty of silver above ground. Whether there's more or less than there was a few years ago, in terms of the supply-demand since then, I'm not a hundred percent sure. It's tough to figure out what goes on in China in a lot of things. But I — there's nothing flawed, in my view, about the market for silver, or copper, or gold, or really any commodity that I can think of that trades in real quantity. Charlie?

查理·芒格是啊,我觉得还得指出一点,你问的是在这个领域里表现并没有特别突出的人的意见。(笑声)

CHARLIE MUNGERYeah, I think it also should be pointed out that you're asking for the opinions of people who have not particularly distinguished themselves in this arena. (Laughter)

沃伦·巴菲特他指的是我。(笑声)理由很充分。

WARREN BUFFETTHe was pointing at me. (Laughter) With good reason.

巴菲特不认为富国银行是衍生品领域的“大玩家”

Buffett doesn't see Wells Fargo as a "big player" in derivatives

沃伦·巴菲特我们来第 5 个问题。

WARREN BUFFETTWe'll go to number 5.

现场股东下午好,我是特拉维斯·基思(PH),来自得克萨斯州达拉斯。货币监理署关于银行衍生品的季度报告显示,富国银行持有美国银行中规模最大的衍生品投资组合之一。尽管您曾高调批评衍生品,伯克希尔去年还是增持了富国银行。富国银行的衍生品投资组合中,有哪些地方让您觉得不那么让人反感?在考察其衍生品组合风险时,您查阅了哪些披露信息?

AUDIENCE MEMBERGood afternoon, Travis Keith (PH), from Dallas, Texas. The OCC's quarterly report on bank derivatives shows that Wells Fargo has one of the largest derivatives portfolios of any U.S. bank. In spite of your high-profile criticism of derivatives, Berkshire added to its position in Wells Fargo last year. What about Wells Fargo's derivatives portfolio did you find less objectionable, and what disclosure did you examine in considering the risks of Wells Fargo's derivatives portfolio?

沃伦·巴菲特我这儿没有他们的报告,但不用看我也敢打赌,摩根大通的衍生品组合规模远远大于富国银行。我不认为富国银行——我可能错了——我不认为富国银行是衍生品的大玩家。现在,所有大银行都有各种衍生品头寸。但是我不觉得富国银行是衍生品游戏中的大玩家。而且你没法——没有什么完美的指标来衡量衍生品头寸的规模。我是说,你听到所有这些巨大的数字到处被人提起,听起来很唬人,但它们往往会把事情以一种极其戏剧化的方式放大,说什么几万亿这个那个的。但是——你知道——可能会有——你可以说某种衍生品名义金额有 10 亿美元,但它的风险可能比 5000 万美元的其他衍生品头寸还小。但我真的不认为你会发现富国银行,尤其是跟摩根大通、花旗银行或这类机构相比,是一个名副其实的大衍生品玩家。我和查理——至少我——而且我觉得查理也会同意——富国银行,我认为是一家管理极其出色的银行。我在股票期权费用化问题上跟他们严重分歧。我是说,负责富国银行的迪克·科瓦切维奇,跟我有完全不同的看法。他在最近几年的年报里都写过这个。尽管我非常钦佩管理层——我觉得他干得很棒——但尽管我钦佩管理层,我用伯克希尔的股票投票支持了另一边,支持期权费用化。我注意到就在前几天,在这次会议上,57% 的股份投票支持了期权费用化。但即使我在那个具体的会计问题上跟他意见不同,富国银行的业绩绝对是杰出的。迪克是个了不起的生意人。就承担风险或者处理他必然要承担的风险而言,我觉得我会把他列为银行经理人里的顶尖人物。查理?

WARREN BUFFETTI don't have their report here, but without looking at it, I would be willing to bet that JPMorgan Chase has a derivatives portfolio that's far, far greater than Wells. I do not think of Wells, and I may be wrong, I do not think of Wells as being a big player. Now, all the big banks have various derivative positions. But I do not — I don't think of Wells as being a big player in the derivative game. And I — you can't — There is no perfect measurement of the size of a derivative position. I mean, you hear all these huge numbers thrown around, and they sound great, but they tend to exaggerate things in a huge — in a very dramatic way, in terms of trillions of this or that. But so — You know, there can be — you could talk about a billion dollar notional amount of one kind of derivative, and it could have less danger in it than a $50 million position of — in some other type. But I really don't think you'll find that Wells, particularly compared to a JPMorgan Chase, or a Citibank, or something of the sort, is a really big derivatives player. And Charlie and I — at least I — and think Charlie'll agree — Wells, I think, is an extraordinarily well-managed bank. I disagree with them violently on expensing of stock options. I mean, Dick Kovacevich, who runs that, and I would have entirely different opinion. He's written about it in the last couple of annual reports. And much as I — and I really admire the management. I think he's done a great job — but much as I admire the management, I voted the other — our Berkshire stock — the other way, and for expensing options. And I noticed that 57 percent of the stock at this meeting just the other day voted to expense options. But even though I disagree with him on that particular accounting point, Wells has a — an absolutely terrific record. Dick is a terrific businessperson. And I think in terms of taking risk, or handling the risk that he necessarily takes, I think that I would rank him very way up there in terms of bank managers. Charlie?

查理·芒格我没什么要补充的。

CHARLIE MUNGERI've got nothing to add to that.

杠杆是投资者最大的危险

Leverage is the biggest danger to investors

沃伦·巴菲特好,我们再从第 6 区选一位。

WARREN BUFFETTOK, we're going to take one more from number 6.

现场股东非常感谢,芒格先生和巴菲特先生。我的问题关于——我是迈克尔·斯托夫斯基(PH),来自纽约。我的问题关于金融机构和它们可能倒闭的风险。伯克希尔是如何保护的?个人投资者又如何保护自己,防范潜在的银行倒闭、证券公司倒闭这类事情?

AUDIENCE MEMBERThank you very much, Mr. Munger and Mr. Buffett. My question regards — well, I'm Michael Stofski (PH) from New York. My question regards financial institutions and the potential of collapses. And how is Berkshire protected, and how can the individual investor protect themselves against potential bank failures, stock brokerage failures, and things like that?

沃伦·巴菲特嗯,我认为,对于大型银行的存款人,或者那些把证券存放在大型经纪公司的人来说,我真的觉得你们不必太过担心。在这个国家,相对于大金融机构倒闭中那些你可以称之为无辜的当事方,我们实行着一条“大而不能倒”的信条。但对于股权持有者,我们没有这样的待遇,也不应该有。但我不——我不担心把证券——我的个人证券——或者,就此而言,伯克希尔的证券——放在大型证券公司里。我也不担心我在大银行的存款账户,所以——

WARREN BUFFETTWell, I think as a depositor with large banks, or as somebody that leaves their securities with large brokerage firms, I really don't think you to worry very much. We have a "too big to fail" doctrine operating in this country, relative to what you might call the innocent parties in big financial institution failures. We don't have it in respect to the equity holders, nor should we have it. But I would not — I don't worry about leaving my securities — my personal securities — or for that matter, Berkshire securities — with the large securities firms. I don't worry about my bank accounts at big banks, so —

查理·芒格你说的是现金账户?

CHARLIE MUNGERBut you're talking cash accounts?

沃伦·巴菲特对。

WARREN BUFFETTYeah.

查理·芒格对。

CHARLIE MUNGERYeah.

沃伦·巴菲特对,现金账户。

WARREN BUFFETTYeah, cash accounts.

查理·芒格不是保证金。

CHARLIE MUNGERNot margin.

沃伦·巴菲特对。但是如果你——就持有这类公司的股票而言,或者就后果而言,大事是——一个在看待投资方面相对自律的聪明人,唯一能陷入麻烦的方式就是通过杠杆。我是说,如果别人能在某种全面金融灾难最糟糕的时刻抽走你的梯子,你就破产了。我和查理都有朋友经历过这种事。但是,没有杠杆,并且没有在估值上疯狂,这个世界不会在长期里伤害你的证券。我是说,你不会受到那些金融灾难的伤害——它们不需要把你干掉。如果那种时期你还有多余的钱,你会买入。我认为伯克希尔在应对任何金融灾难方面,处于一个极其强劲的位置。我觉得我们绝对是最后站着的那一个,甚至还有余力。虽然我们不会像掘墓人那样到处找瘟疫或什么,但我们大概最后会做得非常、非常好。实际上过去发生过几次,我们有现金,有勇气,当全世界恐慌的时候,我们在那段时间做得相当不错。我们从来没有被周围发生的事情伤到过,至少在过去三四十年里。查理?

WARREN BUFFETTYeah. And the — but if you, in terms of owning the equities of companies like that, or in terms of the fallout, the big thing that will — Really, the only way a smart person that's reasonably disciplined in how they look at investments can get in trouble is through leverage. I mean, if somebody else can pull the plug on you during the worst moment of some kind of general financial disaster, you go broke. And Charlie and I both have friends that have — where that's happened to them. But absent leverage, and absent just kind of going crazy in terms of valuation on things, the world won't hurt you over time in securities. And, I mean, you won't be subject to the financial cataclysms that — they don't need to do you in. If you have any more money during periods like that, you buy. Berkshire, I think, is in an extraordinarily strong position in respect to any kind of a financial cataclysm. I think we would be definitely the last man standing, and then some. And while we don't go around, you know, like undertakers looking for a plague or anything like that, you know, we would probably do very, very well in the end. And that's happened a couple of times, actually, in the past, where we've had cash, and we've had courage when the world was panicking, and it's — we've done reasonably well during that period. And we've never gotten hurt by what was happening in the world around us, at least in the last 30 or 40 years. Charlie?

查理·芒格嗯,我觉得这显然是对的。

CHARLIE MUNGERWell, I think that's plainly right.