2010 年股东大会 · 下午场

2010-05-01 · 原文约 23707 词
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敢于发声,但需负责

Speak out, but speak responsibly

沃伦·巴菲特所以我想我们转到 13 号,那在另一个房间。13 号话筒前有人吗?

WARREN BUFFETTAnd I think therefore we go to 13, which is in a separate room. And is there anybody at the microphone in 13?

现场股东有的。

AUDIENCE MEMBERYes, there is.

沃伦·巴菲特好。

WARREN BUFFETTOK.

现场股东巴菲特先生、芒格先生,你们好。我是一位来自纽约的股东。有人可能会说,那场大泡沫的一个主要推手,是缺乏健康和公开的辩论。所有的观点和资金都倒向了交易的一边。最近我读了克里斯汀·理查德的新书《信心游戏》,讲的是比尔·阿克曼与曾经最大的债券保险公司 MBIA 的斗争,这让我想到了这件事。故事也让我想起大卫·埃因霍恩,以及他对联合资本和雷曼兄弟提出的质疑。我们现在知道他们百分之百正确,但当初他们刚发声时,却遭到公司攻击、媒体嘲讽,被那些公司的会计师和评级机构忽视,而最令人警惕的是,他们因为敢于公开自己的看空分析而被美国证券交易委员会调查。我可以告诉你,目睹他们的遭遇,对任何敢于发声、提出类似问题的人都是极大的威慑。所以我想听听你们的看法:做空者站出来说话,对我们的市场健康吗?总的来说,应该做些什么来鼓励更多元化的观点,这样我们才能避免未来的泡沫?谢谢。(掌声)

AUDIENCE MEMBERHello, Mr. Buffett and Mr. Munger. This is a shareholder from New York. One could argue that a major contributor to the great bubble was that there wasn't a healthy and open debate. That all the opinion and all of the money was on one side of the trade. And I was thinking about this recently as I read Christine Richard's new book, "Confidence Game," about Bill Ackman and his battle with what was once the largest bond insurer, MBIA. The story also reminded me of David Einhorn and the questions he raised about Allied Capital and Lehman Brothers. We now know that they were 100 percent correct, but at the time that they first spoke up they were attacked by the companies, pilloried by the media, ignored by the accountants of those firms and the rating agencies, and perhaps most alarmingly were investigated by the SEC for daring to go public with their bearish analyses. And I can tell you that watching what happened to them, it's a real deterrent to anyone else speaking up and raising similar questions. So I'd be curious for your thoughts on this, and is having short sellers speak out healthy for our markets? And in general what should be done to encourage a greater diversity of opinions so that we can avoid future bubbles? Thank you. (Applause)

沃伦·巴菲特是的,我看不出那些看多或看空的人发声有什么问题,只要他们愿意为自己做出的那类陈述负责。我是说,显然——好吧,举个极端的例子。如果镇上有两家银行,我拥有其中一家,而且我有点阴险,我可能会出去雇 50 个人在那家银行门口排队,用不了多久我就不会有竞争对手了。所以你看,无论做多还是做空一方,你都能做一些我肯定认为不道德、在许多情况下应该被视为违法的事情。但任何时候你攻击传统智慧,都会遇到大量反对,因为你威胁到了别人的利益。30 年前我们谈论有效市场理论时,它绝对是不二法则——全国几乎所有主要学府的金融系,你要么宣誓效忠于它,要么就别想升职。你知道,人们不喜欢那样。任何机构,当它受到外部威胁时,都会攻击威胁本身和威胁者。但这在两边都存在。我不反对做空,也不反对负责任地公开说出做空的理由,就像我不反对做多一样。做空一方有过一些非常糟糕的做法,做多一方也有过一些非常糟糕的做法,比如人们试图有意识地传播不实信息。但多年来看,做多一方的这类做法比做空一方多出不少。查理?

WARREN BUFFETTYeah, I don't see anything wrong with people who are positive or negative speaking out, as long as they're willing to be held responsible for the kind of statements they make. I mean, there are — obviously — Well, take the extreme example. If there were two banks in town, and I owned one of them and I was of kind of a devious type of mind, I might go out and hire 50 people to stand in line in front of the other bank, and I would probably not have a competitor before long. So you can do things on either side, the long side or the short side, that I would regard as certainly unethical and in many cases should be illegal. But anytime you attack the conventional wisdom, you're going to meet with a lot of opposition because you're threatening people's positions. When we would talk about the efficient market theory 30 years ago when it was absolutely de rigueur that — and virtually every finance department in the country, major schools, you either had to swear allegiance to it or you were not going to be promoted. You know, people don't like that. And any institution, when they get a threat from the outside, they will attack both the threat and the threatener. But that exists on both sides. I have no problem with short selling, and I have no problem with speaking out responsibly about your reasons for doing so, any more than I have on the long side. There have been some very bad practices on the short side, and there have been some very bad practices on the long side, in terms of people trying to literally spread things that are untrue. But that has probably been more on the long side over the years than on the short side, by some margin. Charlie?

查理·芒格嗯,我认为在某种程度上你批评错了对象。在很多情况下,那些容忍糟糕会计做法的会计师才是应该被问责的人。他们在美国很少受到批评,这是个错误。

CHARLIE MUNGERYeah, I think to some extent you're criticizing the wrong people. In many cases, the accountants that allowed the lousy accounting are the ones that ought to be held in the dock. And they get very little criticism in America and that's a mistake.

子公司之间为何没有协同效应

Why there's no synergy among subsidiaries

沃伦·巴菲特贝基?(掌声)

WARREN BUFFETTBecky? (Applause)

贝基·奎克这个问题来自本·索,他住在加拿大不列颠哥伦比亚省的大温哥华地区。这是给巴菲特先生或芒格先生的。他想知道伯克希尔的协同效应,具体是:“这里卖百事产品的冰雪皇后门店,却不肯接受美国运通,只收万事达或维萨,这合理吗?”(笑声)

BECKY QUICKThis question comes from Ben Soh (PH) who lives in the metro Vancouver area in British Columbia, Canada. This is for either Mr. Buffett or Mr. Munger. He wants to know about synergies at Berkshire, specifically, "Does it make sense that the Dairy Queen stores here sell PepsiCo products and would not expect — accept — American Express, only Mastercard or Visa? (Laughter)

沃伦·巴菲特在全球范围内,有近 6000 家各种类型的冰雪皇后门店。其中有些现在叫 Grill and Chill 之类的不同名称,但大约有 6000 家,公司自营的有 70 家。所以几乎 99% 是特许经营的,在冰雪皇后,我们并不控制加盟商做什么。大多数加盟商——我上次检查时——大多数加盟商卖可口可乐,那些开明的人——(笑声)——但这完全是他们的生意。他们可以——他们可以——他们可以卖可口可乐产品或百事。似乎其他一些特许经营公司对此的控制比冰雪皇后更强。但仔细想想,冰雪皇后的历史比麦当劳、温迪、汉堡王、肯德基这些都久远得多。它可以追溯到 30 年代,很多与加盟商的协议,包括区域经营者的协议,都是在餐巾纸背面之类的东西上达成的。所以在某种程度上,我们对加盟商行为的控制,比其他人少,特别是在某些——国内某些地区。但我们会——继续要求他们卖可口可乐,也许你能让他们醒悟。协同效应,任何协同效应,伯克希尔的任何协同效应基本上都在运营层面产生。我们不告诉我们的公司要彼此做生意。我们希望他们彼此做生意,你知道,我们希望子公司 A 这边能提供充分的理由,让子公司 B 愿意与他们做生意。但伯克希尔的总体理念是,我们的经理人为自己的业务负责,如果他们要对业务负责,那就意味着我们不应该告诉他们该怎么做,除了在非常有限的方面。查理?

WARREN BUFFETTThere are — around the world, there are pretty close to 6,000 Dairy Queen outlets of one sort or another. And some are called Grill and Chill now, different things, but roughly 6,000, and company-operated are 70 of those. So almost 99 percent are franchised, and at Dairy Queen we do not control what the franchisees do. Most of the franchisees — last time I checked sometime back — but most of the franchisees serve Coke, the enlightened ones — (laughter) — but it is entirely their business. They can — they can — they can serve Coca-Cola products or Pepsi. It seems some of the other franchise operations seem to have more control over that than Dairy Queen. But if you think about it, Dairy Queen goes back before McDonald's, before Wendy's, before Burger King, before Kentucky Fried, all of those. It goes way back into the '30s, and a lot of the agreements with franchisees were territorial operators were done on the back of a napkin, or something of the sort. So to some extent we have less control over what franchisees do, particular in certain — a few parts of the country — than other people. But we'll — keep asking for Coke, and maybe you can cause them to see the light. The synergies, any synergies, any synergies at Berkshire come about at the operational level pretty much. We do not tell our companies to do business with each other. We hope they do do business with each other, and, you know, and we hope that each side of a subsidiary A offers good reasons for subsidiary B to do business with them. But the whole idea at Berkshire is that our managers are responsible for their businesses, and if they're going to be responsible for their businesses it means we shouldn't tell them what to do, except in very limited ways. Charlie?

查理·芒格嗯,你准确地描述了现状。有趣的是,我们确实喜欢这种方式。(笑声)

CHARLIE MUNGERWell, you've accurately described the way it is. What's interesting about it is we really like it that way. (Laughter)

沃伦·巴菲特这省了很多活儿。(笑)

WARREN BUFFETTIt's a lot less work. (Laughs)

查理·芒格是的。

CHARLIE MUNGERYes.

沃伦·巴菲特而且我觉得,实际上,这也有好处。有时候,如果人们是自己决定合作,而不是被要求合作,他们会合作得更好。

WARREN BUFFETTAnd I think, actually, that there's some merit. Sometimes people work better together if it's their decision to work together than if you tell them to work together.

查理·芒格不止如此。如果我们是子公司的员工,我和沃伦也会喜欢这种方式。这毫无疑问。

CHARLIE MUNGERIt goes beyond that. Warren and I would like it that way if we were in the subsidiaries. There's no doubt about that.

沃伦·巴菲特是啊,如果不是这样,我们可能就离开了。(笑)

WARREN BUFFETTYeah, we'd probably leave if it wasn't that way. (Laughs)

像“你拥有这家公司一样”行事

Act as if "you were an owner of the place"

沃伦·巴菲特好。1 号区。

WARREN BUFFETTOK. Area 1.

现场股东尊敬的巴菲特先生、芒格先生,我叫史蒂文·罗曼。我是奥地利维也纳大学机械工程专业的学生。如果有一天我想申请伯克希尔旗下公司的经理职位,你们特别看重哪些品质?我需要做什么才能成为你们的继任者?(笑声)

AUDIENCE MEMBERDear Mr. Buffett, dear Mr. Munger, my name is Steven Roman (PH). I'm a student of engineering maschinenbau at the University of Vienna in Austria. If I one day want to apply as a manager with one of the Berkshire companies, what qualities are you especially looking for? And what do I have to do to become your successor? (Laughter)

沃伦·巴菲特大概得杀了我吧。(笑声)我们子公司的经理人自己招聘员工。我需要做关于经理人决策的次数真的非常非常少。就像我之前提到的,他们会给我寄一封信,如果自己出了什么事,会告诉我他们心目中应该由谁接替。但我不会决定 GEICO、伯灵顿、中美能源或任何类似公司谁该被录用。我是说,如果他们需要 CFO,他们会去招一个 CFO;如果他们需要有人管理工厂,他们会自己去招。他们对自己的运营负责,偶尔我们会遇到有人去世,偶尔会有——非常偶尔,我几乎想不出一个——辞职。那时我才需要决定该由谁负责运营。但我想 45 年里这样的决定不超过 10 到 12 次。所以我可不是一个好的职业中介。总部有 21 个人,我想,几个月前我招了一个非常棒的人。但这能让我管四五年。查理?

WARREN BUFFETTProbably shoot me. (Laughter) The managers of our subsidiaries hire their own people. The number of decisions I have to make about managers are really, really few. As I mentioned earlier, they do send me a letter that if something happens to them, gives me their ideas about who should succeed them. But I make no decisions about who gets hired at GEICO, or Burlington, or Mid-American or anything of the sort. I mean, if they need a CFO they go out and hire a CFO, or if they need somebody to run a plant they go out and hire them themselves. They are responsible for their operations, and occasionally we have a death, we have an occasional — very occasional, I can't even hardly think of one — resignation. And at that point I have to make a decision about who should be put in charge of the operation. But I don't think I've had more than 10 or 12 of those in 45 years. So I'm not a very good employment agency. We have 21 people, I think it is, at headquarters, and I made a terrific hire here a few months ago. But that'll take care of me for four or five years. Charlie?

查理·芒格是啊,也没有迹象表明我们会特别擅长这个。(笑声)

CHARLIE MUNGERYeah, there's no indication we'd be particularly good at it, either. (Laughter)

沃伦·巴菲特对。我本来不想提这点的。(笑声)但我想这么说:如果你想——我觉得有趣的是,当你发现某个出色的人时,老天,他们一下子就脱颖而出了。我的意思是,有些人用正确的方式思考这家公司,工作格外努力,诸如此类。在这个世界上你没有那么多竞争。所以,就组织内通常的升迁而言,如果你开始像拥有这家公司一样思考,像拥有这家公司一样工作,很快就会发现自己面对的竞争少得惊人,用不了多久你可能就在管理一些事情了。

WARREN BUFFETTYeah. I wasn't going to mention that. (Laughter) But I would say this: if you want — what is interesting to me is that when you find somebody outstanding, boy, do they jump out. I mean, somebody that is thinking about the place the right way, is working extra hard, whatever it may be. There aren't — you don't have that much competition in this world. So, in terms of generally advancing within organizations, I think you'd be surprised at how little competition you really have if you start thinking like you would if you were an owner of the place, and working like you would if you were an owner of the place, and pretty soon you may be running something.

留存收益、现值与股息

Retained earnings, present value, and dividends

沃伦·巴菲特安德鲁?

WARREN BUFFETTAndrew?

安德鲁·罗斯·索金这个问题来自以色列特拉维夫的托默·马隆。他显然是个长期股东,因为他引用了你 1984 年的致股东信。他写道:“你之前说过,一家公司应该只在其‘每留存一美元,至少能为所有者创造一美元市值’的情况下才保留收益。”你还指出,如果这种条件在伯克希尔不再适用——以五年滚动平均值衡量——那么,“我们将分配所有我们认为无法有效使用的无限制收益。”然而,在 2005 年 1 月 3 日至 2009 年 12 月 31 日这五年期间,A 类股报告的平均年每股收益为 5930 美元,而同期股价的平均年变化仅为 2420 美元。因此,你是否在考虑派发股息或回购股票?我想我知道答案,但我觉得还是得问一下。(笑声)

ANDREW ROSS SORKINThis question comes from Tomer Malon (PH) from Tel Aviv, Israel. And he has clearly been a long-time shareholder because he references your 1984 Chairman Letter. He writes, "You have previously stated that a company should retain its earnings only if, quote, 'For every dollar retained, at least one dollar of market value will be created for owners,' unquote. "You also noted that if such conditions will no longer apply to Berkshire, as measured on the basis of a five-year rolling average, then quote, 'We will distribute all unrestricted earnings that we believe cannot be effectively used.' "However, during the five-year period between July third — I'm sorry, January 3rd, 2005 and December 31st, 2009, the average annual earnings per share for class A, as reported, amounted to $5,930, while at the same period the average annual change in the share's market price was only $2,420. "Consequently, are you considering a distribution of a dividend or buying back shares? I imagine I know the answer, but I thought we had to ask." (Laughter)

沃伦·巴菲特嗯,他确实知道答案,但我们来展开讲一讲。我确实写过那句话,不光是在 1984 年,后来也持续写在伯克希尔年报末尾的经济原则里。但坦率地讲,我最初写那段话的时候,考虑得并不周全。在 2009 年年报里,部分原因是去年有人问到了这个问题,我实际上重写了那个部分。我指出,即使 1984 年我写下那句话的时候,回顾此前多年,我们也常常过不了这个测试——那些年份,大体来说,股市在一段时间内经历了显著下跌。你看看我们的报告就能明白,眼下我们留在业务里的每一块钱,你知道,按现值计算,都已经创造了超过 1.30 美元的市值。我们确实达到了留存收益证明自身价值的测试。但按照我最初写下的措辞,只要五年内股市大幅下跌——因为我们五年前持有的可口可乐或其他计入资产价值的东西从某个价格起步——就算我们在那五年里资本配置做得极为出色,看起来成绩也会很糟糕。同样,如果股市大幅上涨,我们哪怕做得很蠢,看起来也会不错。所以,你去看 2009 年年报的末尾部分,我记得是第 11 条吧——我不是很确定——但去读一下那些经济原则。你会看到,我不得不坦白承认,我最初的措辞有误。但我认为,在表达我本意的层面上,它还是经得起智力上的诚实考验的。你知道,这就有点像约翰·克里在 2004 年说的那种:我在投票支持之前就曾投票反对过。(笑)我认为它确实经受住了“一美元留存收益创造超过一美元市值”的测试。我们会继续用这个标准来衡量自己。要是做不到——如果留着一块钱,在现值上不能产出超过一块钱,我不是说每一天或者每一周,而是看长期——我们就该琢磨点别的事干了。查理?

<<<END PAIR 11>>>

WARREN BUFFETTWell, he does know the answer, but we'll elaborate. I did write that, not only in 1984 but continuously in the back of the Berkshire annual report where I've got our economic principles. And frankly, the way I wrote that the first time was not well thought out. And in the 2009 annual report, partly because somebody asked that question last year, I actually rewrote that section. And I pointed out that even when I wrote it in 1984, we would have flunked the test in many previous years when, generally speaking, the stock market had suffered a significant decline over a period of time. As you can tell by looking at our report, right now every dollar that we have left in the business, you know, has produced, in present value terms, something over $1.30 of market value. We have met the test of retained earnings proving their worth. But the way I phrased that originally, anytime the stock market went down a whole lot in a five-year period, because we were carrying our Coca-Cola at a certain price five years earlier or whatever it was that entered into our asset value, we could have done a great job of allocating capital in the five-year period and we still would have looked bad. And similarly if the stock market had gone up a whole lot, we could have done a dumb job and looked good. So, if you will look in the back of the 2009 annual report, I think it's number 11, or — I'm not sure about that. But read the economic principles. You'll see that I had to confess my error in how I originally worded that. But I think it is still intellectually honest, in terms of meeting what I intended to say. You know, I voted against this before I voted for it, or something like John Kerry said in 2004. (Laughs) I think it does meet the test of a dollar retained earnings producing more than a dollar of market value. And we will continue to measure ourselves based on whether we meet that test. If we don't — if keeping a buck doesn't produce more than a buck in present value, I don't mean every day or every week, but over time, we should figure out something else to do. Charlie?

查理·芒格嗯,我喜欢那种人,翻一大堆文档,找出一个错误,然后把它怼到我脸上,尤其是当这是你的错误时。

CHARLIE MUNGERWell, I like people that parse through a long series of documents and find an error and rub my nose in it, particularly when it's your error.

沃伦·巴菲特怼到我脸上。(笑声)

WARREN BUFFETTRub my nose in it. (Laughter)

查理·芒格对,对。

CHARLIE MUNGERYeah, yeah.

沃伦·巴菲特真宽容啊。(笑声)我当时就该让他来措辞。实际上,我觉得那本来就是他说的话。我刚刚才想起来。(笑声)

WARREN BUFFETTHow tolerant. (Laughter) I should have had him word it originally. Actually I think those were his words. It's just coming back to me. (Laughter)

失业者需要安全网,但伯克希尔不是那个安全网

Safety net needed for the unemployed, but Berkshire isn't it

沃伦·巴菲特好。第二个问题。

WARREN BUFFETTOK. Number 2.

现场股东我是格伦·莫利纳尔(Glen Molinar,音译),来自俄亥俄州克利夫兰。能见到巴菲特先生和芒格先生一直是我的人生心愿,所以很荣幸能来到这里。我的问题与希望和就业有关。你知道,在美国,我认为我们需要想清楚如何创造就业岗位。我一直在努力帮人找工作。我的问题是,也许也算个挑战——我们怎样才能让伯克希尔·哈撒韦和你们的董事会主动走出去,基本上就是直接雇人,给他们希望?

AUDIENCE MEMBERGlen Molinar (PH) from Cleveland, Ohio. It's been on my bucket list to come meet you, Mr. Buffett and Mr. Munger, so it's a privilege to be here. My question has to do with hope and jobs. You know, in America, I think we need to figure out how we can go about creating jobs. I have been trying to help people get jobs. My question is, and a challenge maybe, how can we get Berkshire Hathaway and your board to maybe go out and just basically hire people to give them hope?

沃伦·巴菲特嗯,当我们有事可让他们做的时候,我们就会雇他们。(掌声)但是——而且我们目前,净雇佣人数其实是在增加的。我的意思是,当伯灵顿北方圣达菲铁路(BNSF)上周一周就运送 17.3 万节车皮,而前些时候是 15.5 万节时,我们就需要更多的人手。我们在其他一些业务上也需要更多的人。但我们的地毯业务,与高峰期相比已经减少了 6000 多人。不过人们不会永远不买地毯。我们将来会雇不少人,但在他们没什么事可做的时候雇他们,这没有意义。我经历过一段时期,对我来说尤其刻骨铭心,因为我们——伯克希尔·哈撒韦——当时拥有几家纺织厂,其中一家在新贝德福德。在花了 20 年时间试图让它们经营下去之后,我们最终还是不得不关闭了那些工厂。如果你让一个在纺织厂工作的人,55 岁了,很多情况下还只会说葡萄牙语,你知道,再培训对他们来说意义不大。我的意思是,你应该——如果你相信创造性破坏,相信资本主义,本质上就是要找到用越来越少的人完成同样事情的方法,那你最好有一个社会安全网。我们国家已经有一个相当不错的安全网,比三四十年以前好得多。但目前失业率确实很高。虽然没比 1982 年前后高,但仍然很高,而且不会很快消失,尽管它终将消失。在我看来,我们应该——对于那些正在寻找工作、努力找工作,但坦率地说,在这样的时候却找不到工作的人,社会亏欠他们某种最低生活保障。但我不认为伯克希尔·哈撒韦应该充当这个社会安全网。查理?

WARREN BUFFETTWell, we will hire people when we have something for them to do. (Applause) But — and we are actually, net, hiring people now. I mean, when the Burlington is carrying 173,000 cars a week like last week, as opposed to some time back 155,000, we need more people. And we need more people at some of our other businesses. But our carpet business, we are down 6,000 people-plus from our peak. But people aren't going to quit buying carpet forever. And we will be hiring a number of people, but there's no sense hiring them when they're not — when there's nothing for them to do. I went through a period, particularly, it was dramatic to me, because we owned — Berkshire Hathaway owned — a couple of textile mills, one of them in New Bedford. And eventually we had to close those mills after we tried for 20 years to make them work. And if you get somebody that's working in a textile mill and they're 55 years old, and in many cases still were speaking Portuguese, you know, retraining doesn't mean much to them. I mean, you need — if you believe in creative destruction and you believe in capitalism, essentially figuring out ways to do the same things with less and less people, you better have a social safety net. And we've got a pretty good one in this country, a whole lot better than we had 30 or 40 years ago. But right now there is significant unemployment. Not any higher than it was in 1982 or thereabouts, but it's a lot and it's not going to go away fast, although it is going to go away. And we should take — in my view, society owes some minimum living standard to people who are looking for work, trying to get work, and frankly, at a time like this, they're not going to be able to find it. But I don't think that Berkshire Hathaway should be the social safety net. Charlie?

查理·芒格嗯,我想说,如果伯克希尔为了增加人类的希望,一开始就创造一大堆纯粹为了给人工作而设的岗位,长期来看,最终效果反而会减少人类的希望。(掌声)

CHARLIE MUNGERYeah, I would say that if Berkshire started out to create a bunch of make-work jobs in order to increase human hope, the net effect would, over time, would be the reduce human hope. (Applause)

沃伦·巴菲特我觉得这话很对,但由查理来说比我来说好。(笑声)

WARREN BUFFETTI think that's true, but I'd rather have Charlie saying it than me. (Laughter)

GEICO 为何不考虑进军中国或印度

Why GEICO isn't looking at China or India

沃伦·巴菲特卡罗尔?

WARREN BUFFETTCarol?

卡罗尔·卢米斯“我们的车险业务”——哦,这个问题来自一位纽约男士,他要求我使用他的姓名首字母 A.J.。“我们的车险业务在美国国内持续获得优异的利润并扩张业务。为什么伯克希尔在中国的车险业务、在印度、甚至欧洲都没有取得任何进展?正如比亚迪所展示的,这些市场的汽车销量正在爆炸式增长,难道它们不是时机已到、硕果待摘吗?”

CAROL LOOMIS"Our car insurance business" — Oh, this comes from a New York man who asked that I use his initials, A.J. "Our car insurance business has continued to return excellent profits and expand its business within the United States. Why hasn't Berkshire made any progress in the car insurance business in China, or India, or even Europe? "As BYD has shown, these markets are exploding in automobile sales, so aren't they ripe for the picking?"

沃伦·巴菲特嗯。没有——我们早就知道,全世界根本不缺司机。美国可能有很多生意,但其他地方也有大量的生意。具体到印度和中国,我们只能在这两个国家的公司里持有有限的股份,我相信是 24.9%。我们并不热切于去做一个只能持股 24.9% 的事情,而我们本可以努力去做一个能持股 100% 的事情。很明显,我们一直在讨论,并且几十年来一直在思考可能拓展 GEICO 的方法,因为它是一家非常、非常出色的公司。我们的市场份额在我们取得控制权时是 2% 出头,现在已经达到 8.5% 左右。但国内还有很多事要做。当我们审视其他市场时,我们并没有同样类型的优势——或者说,我们认为自己无法在任何合理的时间段内建立起那些优势。我的意思是,我们显然也看了加拿大。你知道,我是说——托尼和我经常讨论这类事情。我同意他的判断:现在,而且可能在未来很长一段时间内,美国的机会都如此之多。而其他地区,基于这样或那样的原因,在我们看来,并不能给我们提供像我们在这里所拥有的一样的竞争优势,所以我们就放弃了。但我们非常喜欢这个想法:把一个在某一领域行之有效的业务,想办法让它在其他领域也能成功。不管是通过地理上的邻近扩张,还是产品线延伸,或者各种方式。我们很清楚外部的可能性。就 GEICO 而言,我们还没有决定去其他国家,但这并不是因为我们不知道那里有汽车。(笑声)查理?

WARREN BUFFETTYeah. There's no — we've known for a long time there's no shortage of drivers around the world. That — there may be a lot of business in the United States, but there's a whole lot of business elsewhere. In terms of India and China specifically, we can only own a limited amount, I believe 24.9 percent, of a company in either of those countries. And we're not eager to work hard on something where we own 24.9 when we could work hard on something where we can own 100 percent. Obviously, we talk all the time, we've thought for decades about ways we can possibly expand GEICO, because it's a wonderful, wonderful company. And we have gone from a market share of 2-and-a-faction percent when we bought control to 8 1/2 or so now. But there's plenty to do here. And we do not have the same kind of advantages — or we don't think we could build those in any reasonable period of time — as we look at other markets. I mean, obviously we look at Canada. You know, I mean — Tony and I talk about this kind of thing frequently. I agree with his decision that now, and probably for a long time to come, there is so much opportunity in the United States. And the other areas, for one reason or another, as we're looking at them, do not give us the same kind of competitive advantage we have here, that we pass on them. But we love the idea of taking a business that's working in one area and figuring out a way to have it work in other areas. Whether it's geographical adjacencies or product extensions, or all kinds of things. We're well aware of possibilities out there. In the case of GEICO, we have not decided to go to other countries, but it isn't because we didn't know there were cars there. (Laughter) Charlie?

查理·芒格我没什么要补充的了。(笑声)

CHARLIE MUNGERI've got nothing to add. (Laughter)

观察中国的经济增长“很有趣”

China's economic growth is "fun" to watch

沃伦·巴菲特好。第三个问题。

WARREN BUFFETTOK. Number 3.

中国留学生下午好。我叫陈信泽(Shin Tse Chen,音译)。我是一名来自堪萨斯州立大学的中国学生。我的问题是,巴菲特先生,您从中国学到的最重要的东西是什么?谢谢。

CHINESE STUDENTGood afternoon. My name is Shin Tse Chen (PH). I am a Chinese student from Kansas State University. My question is, Mr. Buffett, what is the most important thing that you have learned from China? Thank you.

沃伦·巴菲特我从中国学到的最重要的东西?

WARREN BUFFETTMost important thing I've learned from China?

查理·芒格对,中国。

CHARLIE MUNGERChina, yeah.

沃伦·巴菲特嗯。查理,你从中国学到的最重要的东西是什么?(笑声)

WARREN BUFFETTYeah. What's the most important thing you've learned from China, Charlie? (Laughter)

查理·芒格比亚迪有一些非常不一般的人。(笑声)

CHARLIE MUNGERIt has some very unusual people in BYD. (Laughter)

沃伦·巴菲特我学到了——

WARREN BUFFETTI've learned —

查理·芒格没有哪个教训比这个更重要了。(笑声)

CHARLIE MUNGERNo other lesson is as important as that one. (Laughter)

沃伦·巴菲特我学到的是,他们更喜欢雪碧而不是可乐。雪碧在中国的销量是可乐的两倍。但两者都在大幅增长。我认为中国经济是一个令人惊叹的经济。我的意思是,我毫不怀疑,未来人均经济增长将非常显著。他们才刚刚开始发挥潜力。你想一下,1790 年,美国有 400 万人,不到 400 万。而 1790 年中国有 2.9 亿人。同样聪明,同样勤劳,土地资源、矿产、一切,气候也非常非常相似。但在大约 170 年的时间里,那些像你所说,拥有美国所有天赋能力的人民,生活水平上取得的进步相对较小。但是,近几十年来,中国人民的潜力正在被释放出来,而且非常巨大。我认为观察这个过程非常、非常有趣。查理和我,还有几位董事,九月底要去那边。我几年前去过一次。那真是一个值得一看的景象。但说到具体的教训,他们没有教会我如何吃中国菜,这点我承认。(笑)

WARREN BUFFETTI've learned they like Sprite better than Coke. Sprite outsells Coke in China by two-to-one. But they're both growing dramatically. I think China is an amazing economy. I mean, there is no question in my mind that, you know, the growth on a per-capita basis is going to be dramatic going forward. They're just starting to exercise their potential. When you think about it, in 1790, there were four million people in the United States, just under four million. There were 290 million in China in 1790. Just as smart, you know, just as hard working, resources of the land, the minerals, everything, its climate, very, very similar. And for 170 years or so, relatively little progress was made in the standard of living for those people, like you say, who had all the native abilities that America had. But, you know, in recent decades, the potential of the Chinese is being unleashed and it's huge. And I think it's very, very interesting to watch. Charlie and I, and a group of some of the directors, are going over there at the end of September. You know — and I was over there a couple of years ago. It's a sight to behold. But, in terms of specific lessons, they haven't taught me how to eat Chinese food, I will say that. (Laughs)

查理·芒格我觉得我一直知道中国人民有潜力取得巨大而快速的进步,因为我从所有我接触过的华裔美国人身上看到了这一点。确实,当年中国人作为“苦力”来到这里——实际上就是奴隶——而他们崛起的速度之快,堪称奇迹。所以我一直知道中国有潜力成为人类文明的一笔巨大财富。但我想我低估了它实现的速度。中国正以极快的速度创造文明进步的新纪录。看着真有意思。

CHARLIE MUNGERI think I always knew that the Chinese people had an enormous potential for huge and rapid progress, because I could see that in all the Chinese-Americans that I dealt with. And indeed, people came in here as Chinese "coolies" — in effect, slaves — and they rose so rapidly that it was a marvel. So I always knew that China had a potential to be a huge credit to human civilization. But I think I underrated how fast it could happen. China is setting a new record for advancement of civilization at a very rapid rate. It's fun to watch.

巴菲特为何把年报写给两个姐妹

Why Buffett addresses the annual report to his two sisters

沃伦·巴菲特贝基?

WARREN BUFFETTBecky?

贝基·奎克这个问题来自南卡罗来纳州艾肯的一位股东,他要求不具名,但他请巴菲特先生或芒格先生谈谈伯克希尔年报在过去几年中做出的改动,以及做出这些改动的原因。他注意到的两个变化是:第一,透视盈余似乎不再被讨论了;第二,各业务集团未经审计的合并财务报表似乎不再被包含在内,尽管至少部分业务集团的内容似乎出现在报告的其他地方。

BECKY QUICKThis question comes from a shareholder in Aiken, South Carolina who asks not to be identified, but he asks that Mr. Buffett or Mr. Munger discuss changes that have been made in the Berkshire annual report in the last several years, and the reasons for making some of these changes. Two of the changes that he's noticed are, number one , look-through earnings no longer seem to be discussed, and number two, the unaudited combined financial statements of the business groups no longer seem to be included, although at least some of the business groups material seem to be covered in other places in the report.

沃伦·巴菲特嗯,关于第二点我有点困惑,因为我们已经把业务分成四个集团,并试图按我们认为合理的分类提供相关财务信息,而且会继续这样做。所以我不太确定我完全明白你的意思。我们确实有四个相当合理的分类。当然,你可以分成 70 种方式,等等,但到了一定程度,在年报里多添加 100 页反而会模糊信息,而不是让信息更清晰。这就是我们努力做的——用合理的篇幅——卡罗尔可能会说太多词了——但用合理的词数,尽可能传达出如果我们站在你的位置,你写信给我们时我们希望得到的信息。我们认为这四种分类——受监管行业资本极其密集。你知道,保险:资本真的不是关键因素,但它能提供的资本量是关键因素,等等。所以我不认为我们在这方面真的做了改变。至于透视盈余,或者有时我们谈论每股收益和每股投资,其中有些东西我不会每年重复,因为我们努力把年报控制在大概 1.2 万词左右。我真的觉得如果你把篇幅拉得太长——我会这样说,但还没人告诉我太短——(笑声)——包括我的编辑,她今天就在这里。每隔一年我可能会做那个经营利润与——但那就需要大概 1000 词来向人们解释。整份报告自 70 年代中期我开始认真对待以来,一直被一个想法引导着——实际上,我是写给我坐在这里的两个姐妹看的。我心里有我的读者——两个非常聪明、感兴趣的人,但她们不在公司待着,已经离开一年了,她们有能力理解任何东西,但不一定熟悉所有术语。如果我讲得太深奥,就得解释清楚。我真的希望她们能理解我如何看待这门生意,进而理解我认为她们应当如何看待它,并回答我认为她们心里会有的问题。她们大部分净资产都在这上面,所以会读到最后。我写报告的方式在脑子里一直没有改变过这个框架。我在心里开始写:“亲爱的多丽丝和伯蒂,”然后我把她们划掉,写上“致伯克希尔·哈撒韦的股东。”就是这么做的。查理?

WARREN BUFFETTYeah, the second point I'm confused about, because we have broken them down into four groups and tried to give the relevant financial information for what we thought was a logical grouping, and will continue to do that. So I'm not sure I totally get that. We really do have four fairly logical breakdowns. Now, you can break it down 70 ways and all that, but there's a point at which adding 100 pages to an annual report obfuscates information rather than illuminates. And that's what — we're trying to, in a reasonable number of words — Carol might say too many — but in a reasonable number of words, convey as much as we can about the information we'd want to have if we were in your place and you were writing to us. And we think these four classifications — regulated industry is terribly capital intensive. You know, insurance: capital, really not a factor, but the amount of capital it gives us being a factor, and so on. And so I don't think we really changed on that. Now, when you get into look-through earnings or sometimes when we talk about the earnings per share and the investments per share, some of that I don't repeat every year because we try to get — run at, maybe, 12,000 words or something like that in the annual report. I really think if you extend it too much — I'll say this, nobody's told me it was too short, yet — (laughs) — including my editor, who is here today. And every other year I may do that breakdown between operating earnings and the — but that takes 1,000 words or so to explain it to people. The whole report is guided, as it has been ever since I really started taking it seriously in the mid '70s, is guided by the idea that I'm — actually, I'm writing it to my two sisters who are here. And I have my audience in my mind — is two very intelligent, interested people but who are not around the place, been gone for a year, and they're very capable of understanding anything but they're not necessarily familiar with all the lingo. If I get too esoteric on it, so I should explain that. And I really want them to understand how I'm thinking about the business, and by implication, how I think they should think about it, and to answer the questions that I think would be in their mind. And they've got most of their net worth in it, so they're going to read to the end. And I really haven't changed that framework in my mind for how I've written it. I start mentally off writing, "Dear Doris and Bertie," and then I just cross them off and put, "To the shareholders of Berkshire Hathaway." But that's the way it's done. Charlie?

查理·芒格是啊,但细节可以随着事实变化而变化。我们持有股份但不控制的公司中未分配的收益,过去比现在重要得多。重点转移是非常自然的。

CHARLIE MUNGERYeah, but the details can change as the facts change. The undistributed earnings of corporations in which we hold shares, but do not control, used to be way more important than they are now. It's perfectly natural that the emphasis would shift.

沃伦·巴菲特是的,未分配收益现在,我没有仔细看,大概——它们不会超过我们报告收益的 15% 左右,可能是这样。过去它们占的比例高得多。它们仍然重要。但我不认为它们——我认为那些明白可口可乐和美国运通没有把所有收益都分配出去的人,而且这个数字也不算大到我想花很多报告篇幅来解释。

WARREN BUFFETTYeah, the undistributed earnings now, without me looking at it very carefully, you know, are probably — they're not more than, probably, 15 percent of our reported earnings or something like that. They used to be a much higher percentage. And they're still important. But I don't think they're — I think the people that understand that Coca-Cola and American Express aren't paying out all their earnings, and it's not a big enough number that I would want to spend a lot of the report explaining it.

芒格支持罗斯个人退休账户

Munger endorses Roth IRAs

沃伦·巴菲特第 4 个。

WARREN BUFFETTNumber 4.

现场股东我叫乔·哈德森(音),来自印第安纳州卡尔弗的一位股东。我怀疑你们俩都没有把钱放在罗斯个人退休账户里,但你们对今年任何人可以将个人退休账户转换为罗斯个人退休账户的机会怎么看?这样,伯克希尔或其他投资未来的所有增长都 100% 免税。政府在这里犯了大错吗?人们是否应该担心这个政策以后会变?

AUDIENCE MEMBERMy name is Joe Hudson (PH), a shareholder from Culver, Indiana. I doubt either of you have any money in Roth IRAs, but what are your thought on the opportunity this year for anyone to convert IRAs to Roth IRAs, thus having all future growth on Berkshire or other investments 100 percent tax free? Is the government making a big mistake here, and should people be concerned about the deal changing down the road?

查理·芒格我来回答这个,因为我有一个个人退休账户,正准备把它转换成罗斯个人退休账户。这就是你的答案。(笑声)

CHARLIE MUNGERI'll take this one, because I have an IRA that I am going to convert to a Roth IRA. So there's your answer. (Laughter)

沃伦·巴菲特好吧,我还是不明白,但是——

WARREN BUFFETTWell, I still don't understand it, but —

查理·芒格你不必明白。(笑声)

CHARLIE MUNGERYou don't have to. (Laughter)

沃伦·巴菲特好吧。他总是这么对我说。(笑声)我猜——如果查理说了,那肯定是真的。

WARREN BUFFETTOK. He's always telling me that. (Laughter) I assume - if Charlie said it, it must be true.

报纸在互联网竞争面前节节败退

Newspapers are losing ground in battle with internet

沃伦·巴菲特我们来看安德鲁。(笑声)

WARREN BUFFETTLet's go to Andrew. (Laughter)

安德鲁·罗斯·索金这个问题其实我很有兴趣。它来自约翰内斯堡亚历山大·福布斯的安东·奥西普(音),他写道:“去年你说你看空报业。基于你对报纸公司一生的兴趣,以及你在《华盛顿邮报》公司和其他报业的持股,过去一年随着 iPad 和其他电子阅读技术的推出,你的看法改变了吗?你认为我们会看到媒体公司保留的价值与转给媒体分销商的价值之间出现收缩吗?”

ANDREW ROSS SORKINThis question I'm actually very self-interested in. It comes from Anton Ossip (at) Alexander Forbes from Johannesburg, and (he writes), "Last year you said you were down on the newspaper industry. "Given your life-long interest in newspaper companies and your stake in the Washington Post Company and others, has your view changed in the past year with the introduction of the iPad and other e-reading technologies? "Do you think we will see a contraction in the value of — in the value retained by — media houses versus what will be passed on to distributors of the media?"

沃伦·巴菲特嗯,你可能比我回答得更好。我相对无知的看法——因为我对技术没那么了解——但我只是有种感觉,当资金——基本上,运营好报纸的资金来自广告,你知道,大约四分之三的钱或差不多——报纸对广告商变得不那么有用了。我是说,它们在很长很长时间里是镇上唯一的游戏。但它们不再是镇上唯一的游戏。这对卖东西来说有多么大的不同啊。所以,当《费城问询报》——斯坦·利普西在这里——我打电话给斯坦说,“斯坦,这可能像匹老救火马之类的,但让我们还是稍微想想。”它昨天在破产拍卖中被卖掉了,尽管我认为还有待确认。但是,你知道,如果你仍有相当可观的发行量——像《费城问询报》还有《每日新闻》——那非常诱人。但数学真的很难。我是说,分销成本、印刷成本,所有一切,也许所有这些技术在某种程度上会改变这一点,你比我更懂。但既然我不懂,我只能坚持——有很多东西我不懂——我无法对报纸所有权做出肯定的决定。我刚刚拿到——美国广播公司发布了《快讯》,这本大黄色出版物——我几天前刚拿到,忍不住翻了翻。我翻着页面,看各种报纸的发行量。实际上,在布法罗,我们的下降幅度比很多报纸都小,尽管你知道,我们的人口结构非常严峻。我们的下降幅度比罗切斯特小,我可以提一下,罗切斯特属于甘尼特公司。但你看《旧金山纪事报》,你知道,下降了 20% 多。达拉斯——这些都是繁荣的社区,但人们放弃报纸的速度快得让人瞠目结舌。不仅仅是年长者——不仅仅是年轻人不读报。我是说,就报纸的本质而言,世界真的变了。没有什么看起来——回想我和查理在 1970 年或 1965 年谈论它们的时候,也许没有什么比一份竞争消失的日报看起来更坚不可摧了。但报纸是一种传播信息和娱乐的形式,在很多情况下已经失去了即时性。它当然不再是获取信息的必要渠道——想想 30 或 35 年前股票行情是什么样的。你在报纸上看股票的表现。你在报纸上看体育比赛的结果。所以它的首要地位已经削弱了,广告商在那里不是因为喜欢报纸的出版商。他们去那里是因为那是跟镇上每个人说话的麦克风,他们必须跟镇上每个人说话。所以这就变成了一个鸡生蛋蛋生鸡的问题:随着广告商流失,报纸变得不那么有价值;随着订户减少,广告商也流失了。我看不到什么好答案,但查理,你怎么看?

WARREN BUFFETTWell, you could probably answer it better than I can. My relatively uninformed opinion — because I'm not that up on the technology — but I just have a feeling that when the money — has basically — the money to run good newspapers has come from advertising, you know, three-quarters of the money or thereabouts — the papers become less useful to advertisers. I mean, they were the only game in town for a long, long time. They are not the only game in town. And what a difference that makes if you're selling something. So, when the Philadelphia Inquirer, I — Stan Lipsey is here — I called Stan up and I said, "Stan, this is probably like an old fire horse or something, but let's think about it anyway a little bit." And it was sold yesterday at a bankruptcy sale, although I think that's pending confirmation. But, you know, it is very tempting, if you've still got fairly substantial circulation - The Philadelphia Inquirer and they've got the Daily News there, too. But the math is really tough. I mean, the distribution costs, the printing costs, everything, and maybe all this changes that in some way that you would understand better than I would. But since I don't understand it, I have to stay with — and there are plenty of things I don't understand — and I cannot make an affirmative decision on newspaper ownership. I just got the — the ABC puts out Fast Facts, this big yellow publication — I just got it a couple days ago and I can't resist looking through there. And I flip the pages and look at circulation of all kinds of papers. Actually, in Buffalo, we were down less than a great many papers, even though, you know, our population demographics are very tough. We were down less than Rochester, I might mention, which is owned by Gannett. But you look at San Francisco Chronicle, you know, down 20-odd percent. Dallas — These are communities that are thriving, and it blows your mind how fast people are dropping it. It's not just older — it's not just that younger people aren't picking it up. I mean, the world has really changed, in terms of the essential nature of newspapers. There's nothing that looked — back when Charlie and I would talk about them in 1970 or '65, there was probably nothing that looked more bulletproof than a daily newspaper where the competition had melted away. But it's a form of distributing information and entertainment that has lost its immediacy in many cases. It's certainly — it is not the essential place to get — think about how stock market quotations were, you know, 30 or 35 years ago. You looked in the paper to see what stocks had done. You looked in the paper to see how sports games had turned out. So its primacy has withered away, and the advertisers weren't there because they love the publisher of the newspaper. They were there because it was a microphone to talk to everybody in town, and they had to talk to everybody in town. And so you get this chicken and egg thing that the newspaper becomes less valuable as the advertisers float away, and the advertisers float away as the subscribers diminish. And I don't see a good answer to it, but Charlie, what do you have to say?

查理·芒格嗯,独立报纸——由于历史的偶然性——在各自城镇占据主导地位之后,几十年来拥有坚不可摧的经济实力。总的来说,它们因为如此强大而表现得更好。它们被称为“第四等级”。它们实际上是政府的一个分支,帮助政府保持诚实。如果你看看我们所在的这个州,《世界先驱报》长期以来一直是一股非常有建设性的力量,净效果如此。那些主导性的经济特许权不断削弱再削弱,这对国家不利。我认为我们正在失去一些无可替代的东西。我觉得这非常可悲,而且我完全不知道该怎么办。

CHARLIE MUNGERWell, the independent newspapers, due to the accidents of history, as they became dominant in their individual towns, for decades had impregnable economic strength. And by and large they behaved better because they were so strong. And they were called the ”Fourth Estate.” They were really a branch of the government, they helped keep government honest. And if you take this state in which we're located, The World-Herald has been a very constructive force, net, over a long period of time. As those dominant franchises have weakened and weakened, it's not good for the country. I think we're losing something that we have no substitute for. And I think it's very sad and I don't have the faintest idea what to do about it.

沃伦·巴菲特查理和我都热爱报纸。我记得《世界先驱报》的周日版发行量曾一度达到 30 万份的峰值。我认为他们六个月的平均值没达到那个数,但我好像记得是这样,我可能记错了。数字——大约少了 10 万份之类的,而州里人口在增长,城市人口也在增长。对我来说,它和以前一样重要,但显然——它对整个大众来说已经变了。你知道,当我看《费城问询报》时,我记得它大概有 35 万份左右的发行量,你知道,我并不担心费城会消失。但当我看到数字下降——我不知道,我忘了现在是多少——一年内下降三四万份,这样下去情况不太妙,因为广告主不再像 10 年或 15 年前那样需要你了。所以你的定价能力就消失了。过去——查理和我在 1970 年左右见过汤姆森勋爵,他在河对岸的康瑟尔布拉夫斯拥有一家报纸。他是个开朗的家伙,见到我们很高兴。我们问他:“汤姆森勋爵,”我们说,“我们注意到你在康瑟尔布拉夫斯有家报纸。你去过那里吗?”他说:“我做梦都没想过。”(笑声)然后我说:“嗯,汤姆森勋爵,”我说,“你似乎每年都提高报纸的价格,而你那可怜的广告主”——我是说广告价格。我说:“他们能怎么办?”他说:“没办法。”然后我又问他:“嗯,既然如此,你怎么决定涨多少价呢,因为是完全由你决定的?”他说——我想查理会记得这些话——他说:“我告诉我的美国经理们,定价要确保税前利润率达到 40%。超过那个数,我觉得我可能就是在宰客了。”(笑声)那些日子一去不复返了。(笑)

WARREN BUFFETTCharlie and I love newspapers. I think The World-Herald hit a 300,000 circulation peak on Sunday at one time. I don't think they averaged that for the six-month period, but I seem to remember that, I could be wrong. And the figures — 100,000 off that or something of the sort, and the state has gained population, the city's gained population. I think it's as vital to me as ever, but it clearly — it has changed for the populous as a whole. And, you know, when I look at the Philadelphia Inquirer and I forget what it was, 350,000 or something like that of circulation, and, you know, I'm not worried about Philadelphia going away. But when I look at the figures being down — I don't know, I forget what it was now — 30 or 40,000, you know, in a year, it doesn't work very well as that goes along, because the advertiser just does not need you the same way as they needed you 10 or 15 years ago. So your ability to price evaporates in them. It used to be — Charlie and I met Lord Thompson in 1970 or so, and he owns the paper — he owned the paper — in Council Bluffs, right across the river. And he was a jovial fellow, he was very happy to see us. And we said to him, "Lord Thomson," we said, "We noticed you own the paper in Council Bluffs. Have you ever been there?" He said, "I wouldn't dream of it." (Laughter) And then I said, "Well, Lord Thomson," I said, "You seem to increase the price of your paper every year and your poor advertisers" — I mean the advertising price. And I said, "What can they do about it?" He says, "Nothing." And then I said to him, "Well, in that case, how do you decide how much to increase prices, since it's totally at your discretion?" And he said — I think Charlie will remember these words — he says, "I tell my U.S. managers to price to make 40 percent pre-tax. Above that, I feel I may be gouging." (Laughter) Those days are gone. (Laughs)

查理·芒格是的,随着报纸力量的削弱,政客们并没有表现得更好。我们会怀念报纸的力量的。

CHARLIE MUNGERYes, and the politicians are not behaving better as the newspapers are weakening. We're going to miss the newspaper power.

沃伦·巴菲特我同意。(掌声)

WARREN BUFFETTI agree with that. (Applause)

总会存在“超额表现的机会”

There will "always be opportunities to overperform"

沃伦·巴菲特第 5 个问题。

WARREN BUFFETTNumber 5.

现场股东我叫罗伯特·麦克阿瑟(音),来自马萨诸塞州波士顿。我刚开始从事投资行业,而我这个年龄的投资者,即使不是大多数,也有很多人认为自己是价值投资者。而且,今年来这里见你的人数创了纪录,三年前还被嘲笑的价值投资者,现在被财经媒体捧上了天。以后街上比喻性的 100 美元钞票会变少吗?如果会,我是不是应该去找一份管理企业的工作,而不是管理资金?

AUDIENCE MEMBERMy name is Robert McArthur (PH) from Boston, Massachusetts. I'm starting a career in investing, and many, if not most, investors my age think they're value investors. Also, there's a record number of people here to see you this year, and the same value investors who were laughed at three years ago are now celebrated by the financial press. Will there be fewer metaphorical $100 bills left on the street going forward, and if so, should I look for a career in managing a business instead of managing money?

沃伦·巴菲特可能会少一些,但我要说总会存在——也许除了最极端的泡沫市场——但如果你管理的资金量不大,总会有机会。资金管理者——这里存在一个根本性的冲突。大多数行业都有冲突。现在大家都在指出投行业的冲突。但投资管理行业也有一个同样重要的冲突:事实上,资产聚集可能比资产管理更能成为你收入的重要组成部分。但如果你管理中等规模的资金,我认为总会存在超额表现的机会。这并不意味着很多人会做到,但机会就在那里。你知道,很多年前可能更容易,因为那时看的人少,互联网上也没这么多信息。但人们依然会犯同样的错误,他们依然会——嗯,我给你举个例子。查理有一家公司叫日报期刊公司。日报期刊公司有一大笔现金。现金就那么放着,放着,我持有 100 股——那是他允许我持有的最大数量——不久前我拿到了他们的年报。在 2009 财年,他们之前从来没买过股票,突然一下子买了价值 1500 万美元的股票,后来涨到了 4500 万。所以,只要耐心等待,等到某些情况变得相当荒谬时,他投出的 1500 万在大概六个月左右的时间里就变成了 4500 万。所以机会总会来的。你必须准备好,在它们来的时候抓住它们。而我们管理的这种资金规模——我的意思是,你没法用我们管理的这种资金去获取那些非凡的收益。对于中等规模的资金,我认为机会总会有的。查理现在大概要讲些更悲观的东西了。(笑声)

WARREN BUFFETTThere will probably be fewer, but I would say there will always be — except in the most bubbly of markets, perhaps — but there will always be opportunities if you're not working with large amounts of money. The money manager — there's a basic conflict. There's conflicts in most businesses. Everybody's pointing out the conflicts now in the investment banking business. But the investment management business has a conflict that's equally as significant in the fact that asset gathering can become a way more important part of your income than asset managing. But if you manage moderate sums of money, I think there will always be opportunities to overperform. That doesn't mean lots of people are going to do it, but they will be out there. And, you know, it might have been easier many years ago when there were fewer people looking and not as much information was available on the internet and all that. But people still make the same mistakes and they still get — well, I'll give you an illustration. Charlie has a company called the Daily Journal Company. And the Daily Journal Company has a bunch of cash. And it sat there with cash, and it sat there with cash, and I own 100 shares — which is all he'll let me own — and I got their annual report here a while back. And in their fiscal year of 2009, they never bought stocks before that I'd seen, and all of a sudden they'd bought $15 million worth of stocks and they were worth 45 million. So by sitting around for a while, but waiting until things got really ridiculous in certain cases, he put $15 million out that became 45 million within, probably, a six month period or so. So opportunities come around. You have to be prepared to grab them when they come. And you can't do it with the kind of money — I mean, you can’t get the extraordinary things with the kind of money that we're running. With moderate amounts of money, I think there will always be opportunities. Charlie's going to tell you something more pessimistic now, probably. (Laughter)

查理·芒格是的。沃伦经常给出一条建议——对进入资金管理行业的人来说尤其有用——走正路。那条路清静得多。(笑声和掌声)

CHARLIE MUNGERYes. One piece of advice that Warren frequently gives — and it's particularly useful to those going into money management — take the high road. It's far less crowded. (Laughter and applause)

沃伦·巴菲特艾伦·辛普森以前常说:“在华盛顿走正路的人很少遇到堵车。”(笑声)回到你问题的最后部分,人才总会有机会,无论是在资金管理、企业管理还是其他领域。这都行得通。资金管理,你知道,更容易规模化,也更容易进入等等。所以这当然是我的天然倾向,无论如何。我可不想一步步爬到工厂主管之类的职位——(笑)——直到他们快给我发金表的时候才爬到顶层。但两个领域都有机会。

WARREN BUFFETTAlan Simpson used to say, he said, "Those who take the high road in Washington are seldom bothered by heavy traffic." (Laughter) But getting to the last part of your question, there's going to be opportunities for talent, whether it's in money management, operating management, whatever. It's going to work. Money management, you know, is easier to scale up and easier to get into and all of that. So it was certainly my natural inclination, in any event. I would not have wanted to work my way up to plant superintendent and all of that — (laughs) — until I got a job at the top, you know, about the time they were going to give me a gold watch. But there's opportunities in both places.

市政债券保险商必须警惕传染效应

Municipal bond insurers must worry about contagion

沃伦·巴菲特卡罗尔?

WARREN BUFFETTCarol?

卡罗尔·卢米斯这个问题与市政债券有关。你在 2008 年致股东信里描述的那种规模的市政债券违约,迄今并没有出现。未来 5 到 10 年内,市政当局直接违约的情况会有多普遍?债券保险公司能吞下这些损失吗?联邦政府会救助各州吗?考虑到所有这些风险,投资者持有市政债券是不是应该获得比现在更高的回报?

CAROL LOOMISThis question is about municipal bonds. Municipal bond defaults, on the scale you described in the 2008 letter, have so far not materialized. To what extent will we see municipalities default outright in the next five to 10 years? Will the bond insurance companies be able to swallow the losses? Will there be federal bailouts of states? And considering all of these risks, should investors be getting paid more than they already are for holding municipal bonds?

沃伦·巴菲特这个嘛,如果这些债券是由伯克希尔承保的,你完全不用担心。(笑)但我们目前并没有承保太多市政债券,因为我们认为保费不合适,这就回到你刚才的问题了。就在前几天——你们可能在报纸上看到了——宾夕法尼亚州的哈里斯堡有一笔金额相对不大的债券违约了。那家叫 Assured Guarantee 的债券保险商,已经开始代付利息了。哈里斯堡可能一周内就能把事情搞定,但也有可能搞不定。当然,确实有一些动力推动他们去解决。如果他们真的搞定了,债券保险商的责任就不算太重。但在这个领域,你需要担心的恰恰是相关性:如果有一个实体违约——尤其是,如果违约之后并没发生什么可怕的事,第二天警察照样上街执勤,消防车照样出警灭火,诸如此类——人们就会开始想:“既然我既能少交税,又照样能享受所有公共服务,那我干嘛还要维护良好的财政声誉呢?”这事会怎么演变,很难讲。我个人认为,既然联邦政府事实上已经出手救助了通用汽车和其他各种各样的实体,到头来要想对一个财政极度困难的州坐视不管,是很难做到的。我不知道你具体要怎么告诉某个州的州长,说你要对他不管不顾了——尤其在你还参与了那么多对公司的救助之后。但谁也不知道会发生什么,也不知道传染性会有多强。如果你是债券保险商,你最担心的就是传染效应。很明显,在我看来,债券保险商——除了伯克希尔以外——他们的负债相对于他们的资本来说大得惊人。几乎每一家要么已经倒闭,要么实质上已经倒闭了——不得不搞什么坏银行与好银行分离之类的操作,或者类似的手段——而这还仅仅是因为他们在涉足结构性证券时遇到的那些麻烦。我认为他们对这个领域可能发生的事情抱持着非常乐观的态度。但未来几年违约率会是多少,我也不知道。我知道一年半前,我觉得自己承担那个风险拿到的保费是公平的,而现在我不认为我们还能拿到公平的溢价,所以我们还是让别人去干吧。查理?

WARREN BUFFETTWell, if the bonds are insured by Berkshire, you don't need to worry at all. (Laughs) But we're not insuring a lot of bonds currently, because we don't think the premiums are appropriate, which gets to the question. Just the other day, within the last few days — you've probably read about it in the papers — Harrisburg, Pennsylvania, defaulted on a relatively small amount of bonds. And the bond insurer, named Assured Guarantee, starts paying the interest. And Harrisburg may get things worked out in a week, you know, and they may not. There's certainly some incentive to do that. And if they do get it worked out, the bond insurer's not too much on the hook. But what you worry about is correlation in this field, that if one entity defaults — and particularly if nothing terrible happens, that the police are on the street the next day, and the fire trucks still go to fires and all that — and people start thinking, "Why should I have a great fiscal reputation when I can have lower taxes and still have all the services I need?" It's very hard to tell how that will play out. I personally think it would be very hard, in the end, for the federal government to turn away a state that was having extreme financial difficulties when they'd, in effect, gone into General Motors and various other entities and saved them. I don't know exactly how you would tell the governor of state X that you were going to stiff-arm him, and when you'd participated in so many other bailouts of corporations. But who knows what would happen, and who knows how contagious it would be? The big thing you worry about if you're a bond insurer is contagion. Obviously the bond insurers — except for Berkshire — the bond insurers, in my view, have got extraordinary liabilities in relation to their capital. And virtually every one of them either failed or effectively failed — had to spin off a bad bank versus a good bank type of thing, or something like that — with merely the troubles they encountered when they got into structured securities. And I think they've had a very optimistic attitude toward what could happen in the field. But I don't know the answer on what default rates are going to be over the next few years. I knew that I felt I was getting paid fairly for taking that risk on a year-and-a-half ago, and I don't feel that we're getting offered a premium that's fair now, so we're going to let somebody else do it. Charlie?

查理·芒格嗯,对于市政债券,我会尽量投那些既繁荣又纪律严明的地方。你要投繁荣的地方,因为本杰明·富兰克林说得对:“空袋子很难站得直。”你要投纪律严明的地方,是因为诚信仍然重要。这事儿没有那么难,也没有那么复杂。

CHARLIE MUNGERYeah, with the municipal bonds, I would try and invest in places that were both prosperous and disciplined. You want to invest in the prosperous, because Ben Franklin was right when he said, "It's hard for an empty sack to stand upright." And you want to invest in the disciplined places because integrity still matters. It's not very difficult, it's not very complicated.

沃伦·巴菲特但你可以反驳说,在一个国家里,如果那些不守纪律的地方并没有因为不守纪律而受到惩罚,那么守纪律地区的纳税人就会说,“等一下,你瞧,为什么我们得保持财务审慎的记录,还要老老实实地付账单,而别人却不付他们的账单呢?”

WARREN BUFFETTBut you could argue that in a country, if the undisciplined are not being punished for being undisciplined, that the taxpayers in disciplined areas would say, "Wait a second. You know, why should we keep up a record of financial prudence and all that and pay our bills when other guys aren't paying their bills?"

查理·芒格这个嘛,不良行为是会传染的,这一点毫无疑问。人性本来就是这样。但我仍然更愿意和守纪律——

CHARLIE MUNGERWell, there's no question about the fact that bad behavior is contagious. That's the way human nature works. But I'd still rather be with the disciplined, —

沃伦·巴菲特是啊。

WARREN BUFFETTYeah.

查理·芒格——又繁荣的人和地方站在一起。

CHARLIE MUNGER— prosperous people.

沃伦·巴菲特第六个。

WARREN BUFFETTNumber 6.

查理·芒格这就是我喜欢伯克希尔股东大会的原因。(笑声)

CHARLIE MUNGERThat's why I like the Berkshire meeting. (Laughter)

沃伦·巴菲特也因为这个,还有免费的软糖。(掌声)

WARREN BUFFETTThat, and free fudge. (Applause)

短期股价无法预测,也不重要

Short-term stock moves aren't predictable and don't matter

现场股东下午好,巴菲特先生,芒格先生。我来自佛罗里达州劳德代尔堡(听不清)。首先,非常感谢你们如此慷慨地与我们分享智慧。2008 年 10 月的时候,您曾大力推荐买入美国股票,那是个绝妙的主意,结果也确实很棒。我只是想听听您对市场未来走势的看法。您现在还那么乐观吗?未来十年左右,从股票中能预期到的一个合理回报率大概是多少?

AUDIENCE MEMBERGood afternoon, Mr. Buffett and Mr. Munger. I'm (inaudible) from Fort Lauderdale, Florida. First of all I want to thank you for sharing your wisdom with us so generously. Back in October of 2008, you highly recommended buying U.S. stocks and that was a brilliant idea, it worked very well. And I just want to get your opinion how you think about the market going forward. Are you still that optimistic, and what's a reasonable rate of return to expect from equities in the next decade or so?

沃伦·巴菲特这个嘛,针对市场整体水平这个话题,我极少写文章,也极少接受采访。40 年来,我大概只真正公开表达过四五次——我当时的看法——对股市整体水平的看法。实际上在 2008 年 10 月,事实证明我的确喊得太早了,很多人也把这个事实指给我看了。但我当时觉得——而且那篇文章里我真正说的是,长期来看持有股票,远好于采取买入长期债券或持有现金的策略。我知道我可以这么说,而且最终——我当时觉得概率非常高——事实会证明我是对的。但我不喜欢——我不知道股市下周会怎么走、下个月或明年会怎么走。我完全没有概念。人们总以为我知道。可我清楚自己完全没有概念,我也不去想它,这也没什么大不了的,因为查理和我——我基本上想不起来我们有过任何关于这个话题的讨论。但我确实认为,在未来 10 年或 20 年,我宁愿持有股票——包括美国股票——而不是持有现金,也宁愿持有股票而不是 10 年或 20 年期的债券。但这部分原因也是我对其他选项确实没什么热情。我认为长期来看,股票有可能给你带来一些正的——温和正向的——实际回报。但除此之外我真的什么都不知道。查理?

WARREN BUFFETTWell, I write articles very infrequently, or get interviewed very infrequently, on the subject of the general level of the market itself. Probably only four or five times in 40 years have I really declared myself about — what I thought — about the general level of the stock market. And it turned out I was pretty premature, actually, in October of 2008, as was pointed out to me by a number of people. But I felt — and what I said in that article really was that it would be way better to own stocks over the long term than to follow a policy of buying either long-term bonds or holding cash. And I knew I could make that statement and I would be eventually — I thought odds were very high — I'd be proven right on that. But I don't like — I don't know what the stock market's going to do next week, or next month, or next year. I don't have any idea. People always think I do. I know I don't have any idea, I don't think about it, it doesn't make any difference because Charlie and I — I can't recall a discussion we've ever had on it, basically. But I do think over the next 10 years or 20 years, I'd much rather own equities — including U.S. equities — I'd much rather own them than cash, or I'd much rather own them than a 10 or 20-year bond. But that's partly because I'm very unenthusiastic about the alternatives. I think equities are likely to give you some positive — modest positive — real return over time. But beyond that I really don't know anything. Charlie?

查理·芒格说股票是一堆糟糕的可用机会里最好的那一个,这想法还挺让人欣慰的。(笑声)

CHARLIE MUNGERThat's a cheerful thought that equities are the best of a bad lot of available opportunities. (Laughter)

沃伦·巴菲特你有不同意见?

WARREN BUFFETTYou disagree with it?

查理·芒格不,我认为你是对的。(笑声)我觉得人们应该习惯,平均来说,他们投资组合的实际回报会变得更低。

CHARLIE MUNGERNo, I think you're right. (Laughter) I think people should get accustomed, on average, to doing less well in their investment portfolios, in real terms.

沃伦·巴菲特查理和我并不——

WARREN BUFFETTCharlie and I don't —

查理·芒格我认为我们即将进入一个漫长时期,这个时期的通常收益不会太令人兴奋。

CHARLIE MUNGERI think we're in for a long period of where the ordinary result is not going to be very exciting.

沃伦·巴菲特但我们喜欢拥有企业。我们能够收购整个企业,但我们也喜欢部分持有企业。我们想要拥有的企业,是那些我们确实认为随着时间推移拥有某种竞争优势、管理层让我们放心、并且价格合理有吸引力的。我觉得现在还能找到这样的机会,但它们远远谈不上极具吸引力。在我看来,它们确实跑赢持有现金或 5 年期、10 年期或 20 年期债券。

WARREN BUFFETTBut we like owning businesses. And we're in a position where we can own entire businesses, but we also like partial ownership of businesses. And we want to own businesses where we really think they have some competitive advantage over time, and where we feel good about the management, and where we think the price is reasonably attractive. I think you can find things like that now, but they aren't dramatically attractive at all. They do beat, in my view, they do beat holding cash or five, 10, or 20-year bonds.

为什么我们不采用债券评级机构的评级

Why we don't use bond rating agencies

沃伦·巴菲特贝基?

WARREN BUFFETTBecky?

贝基·奎克这个问题来自约翰·贝勒(音),他问的是评级机构。他指出您今年开始卖出穆迪的股份。“穆迪的投资逻辑是否因为潜在监管而改变了?如果是的话,为什么不直接清仓呢?”

BECKY QUICKThis question comes from John Bailer (PH), who's asking about the rating agencies. He points out that you started selling your stake in Moody's this year. "Has the investment case for Moody's changed due to potential regulation, and if so, why not sell the position to zero?"

沃伦·巴菲特我们不会讨论我们对任何持仓会做什么或不会做什么,但我想说这一点。评级机构过去、现在,在当前条件下,都拥有一门极其出色的生意。我的意思是,它几乎不需要任何资本,你知道,定价能力很强。世界上有些地方觉得它们需要评级机构。同时——世界上也有些地方对评级机构非常愤怒。许多人觉得,当评级机构本质上屈服于可以说席卷了整个投资界,以及实际上的政界、媒体界等等的那股狂热时,它们辜负了大家的期望。它们犯了同样的错误,就像政客们犯的,我犯的,你知道,你犯的,抵押贷款经纪人犯的,不管是谁犯的。他们无法想象一个全国范围的住宅房地产市场会整体崩盘。我不认为出现这种情况是因为它们——其中的激励因素,可能起了一点很小的作用。我只是觉得,你知道,逆大众思考是非常困难的。另一方面,显而易见,存在对评级机构的强烈反弹。可能会有法律追责。对此你可以听到各种不同观点。如果它们不被强制改变——如果围绕它们的整个结构不发生某种戏剧性的改变——那这仍是一门非常不错的生意,因为在评级机构这行,你没法货比三家。在伯克希尔,你知道,我们向来不关注债券的评级。我们认为不应该把投资判断外包出去。如果我们自己做不到,我们就干脆不做。我们不会依赖于别人的意见,不管是评级机构、投资顾问机构、管理咨询公司,还是其他任何机构。所以,这不是一门我们所依赖的生意,但我们确实认识到,如果,可以说,社会模式不发生改变,它仍旧是一门现象级的生意。查理?

WARREN BUFFETTWe won't discuss what we will or won't do with any position, but I would say this. The ratings agencies have had, and still have, under current conditions, an incredibly wonderful business. I mean, it takes no capital at all, you know, the pricing power is significant. And certain parts of the world feel they need rating agencies. There are also — a certain part of the world is very mad at rating agencies. And many feel that the rating agencies let them down when the rating agencies, essentially, succumbed to the same mania, in effect, you can say, that prevailed throughout the investment world, and, really, the political world, and the media world, et cetera. They made the same mistake that, again, politicians made, I made, you know, you made, mortgage brokers made, whomever. They couldn't see a world where residential housing, countrywide, would collapse. And I don't think that was done because they were — the incentive part of it, there may have been some small aspect that that played. I just think that, you know, it's very hard to think contrary to the crowd. And on the other hand, there is a, obviously, a backlash against rating agencies. There may be legal remedies. You can get views on that either way. If they are not forced to change their — the whole structure around them does not change in some dramatic way — it's a pretty darn good business in that you can't shop pricing in the rating agency business. We have never paid any attention to ratings for bonds, I mean, you know, at Berkshire. We don't think we should farm out, outsource, investment judgment. If we can't do it ourselves, we just don't do it. And we're not going to rely on somebody else's opinion, whether it's a rating agency or an investment advisory organization, or a management consultant firm, or anybody else. So, it's not a business that we rely on, but we do recognize that if the, sort of, the social model doesn't change, it still remains a phenomenal business. Charlie?

查理·芒格嗯,我认为评级机构,以它们目前的形式,以及在当前激励机制下的架构,在过去几十年里对我国是一股极具建设性的力量。当然,后来发生的情况是认知出了偏差。它们随波逐流,陷入了时代的愚蠢,这令人遗憾。部分原因出自美国商业教育的愚蠢。它们过度相信那些荒谬的模型,等等。我至今还没有听到任何一家商学院为它对当前困境做出的巨大“贡献”表达过一丝歉意。(掌声)

CHARLIE MUNGERWell, I would argue that the rating agencies, in their present forum, and structured with their present incentives, have been a wonderfully constructive influence in our country for a great many decades. And what happened, of course, is that the cognition faltered. They drifted with the stupidity of their times in a way that was regrettable. Part of it came out of asininity in American business education. They overbelieved in these ridiculous models and so on and so on. And I have yet to hear a single apology from business academia for its huge contribution to our present difficulties. (Applause)

当石油“意外之财”耗尽时,世界会找到解决方案

World will find a solution when oil "windfall" gives out

沃伦·巴菲特第七区。

WARREN BUFFETTArea 7.

现场股东迈克·麦考伊(音),来自旧金山。巴菲特董事长,您经常乐观地谈论后代的繁荣,说我们的孩子和我们孩子的孩子会比我们生活得更好。您认为我们当前的繁荣在多大程度上要归因于,我们能够以远低于其对我们经济价值的价格从地下开采出石油?当未来我们再也无法获取越来越多的这种免费午餐,并且不得不依赖像太阳能和风能这样更分散的能源时,我们又怎么能生活得更好?这种情况最终会不会像试图拿可口可乐去满足一位瘾君子一样?

AUDIENCE MEMBERMike McCoy (PH) from San Francisco. Chairman Buffett, you frequently speak favorably about the prosperity of future generations, that our children and our children's children will live better than us. How much of our current prosperity do you attribute to us being able to get oil out of the ground at a fraction of the cost of its value to us in the economy? And how will we be able to live better in the future when we can no longer get more and more of this free lunch and we become dependent on more dilute sources like solar and wind? Couldn't this turn out like trying to satisfy a drug addict with a Coca-Cola?

沃伦·巴菲特石油行业——显然,石油的发现——是什么时候来着,大约 1850 年代?德雷克上校在宾夕法尼亚州泰特斯维尔,诸如此类?那件事以一种非常重大的方式改变了世界,而这仅仅只是 150 年前的事。从那以后,我们一直在以一种惊人的速度把吸管插进地里。美国有超过 50 万口生产井,你信吗?我是说,平均每天产油 10 桶、11 桶左右。我们实实在在地开采了那些可能花了——我不知道,是几十万年还是几百万年——才形成的东西。它对世界的繁荣做出了巨大贡献,但在我看来,世界在未来一百年里,不会再依赖这种特定的——称之为“意外之财”吧。查理对这个话题比我懂得多得多,但之后还会有其它的免费午餐。你知道,无论是太阳能还是——有很多可能性。永远不要小看人类的创新能力,我们在创造性地解决看似无解的问题方面很有办法。我们面对过各种预言。你知道,“所有能发明的东西都已经发明了”——有个著名的说法,我忘了是谁说的。我们还远没有真正开始呢。我的意思是,如果你能选择历史上你愿意出生在哪个时间点——把核、化学和生物威胁排除在外,这几样是需要排除的——但我愿意选在今天。世界有一个光明的未来。下面,查理会给你提供另一面的看法。(笑声)

WARREN BUFFETTThe oil business — obviously, the discovery of oil — what was it, about 1850- something? Colonel Drake at Titusville, Pennsylvania, or something? That changed the world in a very major way, and it was only 150 years ago. And since then we've been sticking straws into the earth at an incredible pace. There's over 500,000 producing wells in the United States, would you believe that? I mean, 11 barrels, 10 barrels a day average or something of the sort. We have really exploited what may have taken, I don't know, whether it was hundreds of thousands of years or millions of years to create. It's contributed in a huge way to the prosperity of the world, but the world, in my view, will not be dependent upon that particular — call it "windfall" — for the next hundred years. And Charlie knows way more about this subject than I do, but there will be other free lunches available. You know, whether it's solar or — there's lots of possibilities. Don't ever give up on humans' ability to innovate in ways that create solutions to problems that seem insolvable. We've faced all kinds of predictions. You know, all of the inventions having been invented — there's some famous statement, I forget who made, on that. We haven't really started. I mean, if you could pick a time in history when you would want to be born — leaving out the nuclear, chemical and biological threat, which is something to leave out — but I would pick today. The world has a bright future. Now, Charlie will give you the other side of that. (Laughter)

查理·芒格不。我认为你忽略了一个相当重要的东西。在 150 年前的技术条件下,他们确实需要石油来发展进步。在我们这个受益于过去 150 年技术积累的先进文明里,如果迫不得已,没有石油我们也能取得进步。弗里曼·戴森是一位物理学家,不是经济学家,但他是位天才,他非常善于指出,设想一个摆脱石油的世界并不可怕,前提是那个世界像我们如今一样富裕和拥有知识。因此,假如没有 150 年前开始利用的石油,他们无法走到我们今天这一步,但这并不意味着,如果迫不得已,没有石油我们就寸步难行。我们最终对石油、天然气和煤炭作为化工原料的需求,会大于我们用来取暖和驱动车辆的需求。

CHARLIE MUNGERNo. I think you're failing to recognize something really important. In the technology of 150 years ago, they really needed the oil to get ahead. In our advanced civilization, which has benefited from this last 150 years of technological expertise, we can get ahead without the oil if we have to. Now, Freeman Dyson is a physicist who is not an economist but a genius, and he's been very good at pointing out that it isn't that horrible to contemplate a world which goes off oil, provided that world is as rich and knowledgeable as ours is now. So the fact that they couldn't have got to where we are now without the oil starting 150 years ago, does not mean we can't do without the oil if we have to. We need the oil and the gas, and the coal, eventually, for chemical feed stocks more than we need it for keeping warm and propelling our vehicles.

沃伦·巴菲特而且幸运的是,这个调整过程将会相当渐进。我的意思是,它不会是每天 8500 万桶的产量在五到十年里就骤降到 5000 万桶之类的。因此,在我看来,这是一段操作上可行的调整期。

WARREN BUFFETTAnd the adjustment, fortunately, will be fairly gradual. I mean, it isn't like 85 million barrels in the day goes to 50 million or something in five or 10 years. So it's a workable period of adjustment, in my view.

查理·芒格如果这事都没让弗里曼·戴森心烦——他可比我们懂多了——那我觉得你也不用太操心。(笑声)

CHARLIE MUNGERIf it doesn't bother Freeman Dyson, who knows more about it, I don't think it should bother you too much. (Laughter)

沃伦·巴菲特他老拿这招对付我。(笑声)

WARREN BUFFETTHe's always pulling that on me. (Laughter)

巴菲特不喜欢卡夫收购吉百利

Buffett doesn't like Kraft's purchase of Cadbury

沃伦·巴菲特安德鲁?

WARREN BUFFETTAndrew?

安德鲁·罗斯·索金我收到不少关于卡夫的问题,这位股东要求匿名。问题是:“鉴于您持有卡夫股票,以及今年早些时候您公开批评卡夫-吉百利交易,您会给卡夫董事会的资本配置能力和管理层薪酬制定能力打多少分?您对卡夫首席执行官艾琳·罗森菲尔德的 2630 万美元薪酬方案怎么看——她完成了吉百利收购,又卖掉了卡夫北美冷冻披萨业务?”

ANDREW ROSS SORKINI received a number of questions regarding Kraft, and this one comes from a shareholder who says they prefer to remain anonymous. The question is, "Given your stake in Kraft and your public criticism earlier this year about the Kraft-Cadbury deal, how would you grade the Kraft board of director's capital allocation and the management compensation abilities? "What did you think of Kraft CEO Irene Rosenfeld's $26.3 million compensation package for services, including her leadership in completing the Cadbury acquisition and selling Kraft's North American frozen pizza business?"

沃伦·巴菲特嗯,吉百利收购和披萨出售这两项决定,我都不喜欢。但我们在伯克希尔也做过不少蠢交易,你知道的。所以说,我对别人也变得更宽容了。另外,我觉得一笔交易蠢,并不代表它就一定蠢,但我觉得这两笔交易很可能是蠢的。事实上,我认为这两笔交易都很蠢。披萨那笔交易尤其蠢——按我的看法。但想想我们自己干过的那些蠢事,对吧?就从巴尔的摩那家百货公司说起。

WARREN BUFFETTWell, I didn't like either the Cadbury decision or the pizza decision. But we've made our share of dumb deals at Berkshire, you know. So I've gotten more tolerant of other people, and incidentally the fact I think it's a dumb deal doesn't for certain make it a dumb deal, but I think the odds are it was a dumb deal. In fact, I think the odds are that both deals were dumb. The pizza deal was particularly dumb, but — in my view. But just think of all the dumb things we've done, right? Starting with that department store in Baltimore.

查理·芒格哦对,没错。还有几家爱尔兰银行。

CHARLIE MUNGEROh yeah, right. A few Irish banks, you know.

沃伦·巴菲特对,(听不清)。

WARREN BUFFETTRight, (inaudible).

查理·芒格我们好像从来没——

CHARLIE MUNGERWe never seem to go —

沃伦·巴菲特我真希望你没提这事。

WARREN BUFFETTI wish you hadn't brought this up.

查理·芒格——我们从来过不去这个坎儿。(笑)

CHARLIE MUNGER— we never get over it. (Laughs)

沃伦·巴菲特我们知道自己会干些蠢事,只是别人拿我们的钱干蠢事时,我们会生气。(笑)你知道,披萨业务——我大概在哪儿有数据——他们宣布以 37 亿美元卖掉,说是卖了 37 亿美元。但他们实际到手大约 25 亿美元,那 37 亿美元是买家付的钱。而且这笔交易的税务效率极差——此前他们卖掉 Post 谷物业务时,明明已经展示过做税务效率高的交易的能力。当他们提到——好吧,他们根本没提披萨业务之前的利润,但我觉得雀巢说那业务税前利润大约是 2.8 亿美元,但那说的是上一年。他们谈到要买的吉百利利润时,说的是下一年。而他们谈到要卖的披萨利润时,说的是上一年。信不信由你,2009 年披萨税前利润是 3.4 亿美元。所以他们用 25 亿美元卖掉了 3.4 亿的披萨利润,而这些利润的增速和销售额增速都比吉百利快,甚至更快。在我看来完全没道理。当然,艾琳是个很有能力的管理者,她可能知道很多我不了解的业务细节。就像我说的,我们自己犯过很多错。但换作是我,我会投票保留披萨,不买吉百利。我表达了立场,这种事我不常做,但我们持有很多卡夫股票。而卡夫现在的售价仍远低于其各组成部分的价值,尤其如果你用他们给吉百利估值的方式来估值的话。(笑声)但如果他们不像卖披萨那样把其他业务都卖掉,那么现在的价格就低于 Kool-Aid、A.1 牛排酱、Jell-O 和 Oscar Meyer 热狗肠这些业务的价值。这些都是非常好的生意。我只是不愿看到他们为了以我认为极高的价格买吉百利,而放弃这些业务中的一大部分。查理?至于她的薪酬,伯克希尔有一套我觉得相当合理的薪酬体系。而美国有很多公司有不同的薪酬体系。(笑声)

WARREN BUFFETTWe expect to do some dumb things, it's just we get mad when other people do dumb things with our money. (Laughs) You know, the pizza business — somewhere I probably have some figures on that — but when they sold the pizza business for $3.7 billion they announced it as selling it for $3.7 billion. They didn't sell it for $3.7 billion, that's what the other guy paid. What they got was about $2.5 billion. And that was a terribly tax-inefficient deal when they'd already shown their ability to understand that you could do a tax-efficient deal when they sold the Post cereals business earlier. And when they referenced — well, they didn't reference at all what pizza was earning beforehand, but I think that Nestle said it was earning something like 280 million pre-tax, but that was referring to the previous year. When they talked about the Cadbury earnings they were buying, they were talking about next year. And when they talked about the pizza earnings they were selling, they talked about last year. Pizza in 2009, believe it or not, earned three hundred and, I think, 40 million pre-tax. So they got 2 1/2 billion for 340 million of pizza earnings that were growing as fast or faster than the Cadbury earnings and where the sales were going as fast or faster. It really didn't make sense in my view. Now, you know, Irene is a perfectly capable manager and she may know a lot of things about that business I don't know. Like I say, we've made plenty of mistakes ourselves. But if it'd been me, I would have voted to keep pizza and not buy Cadbury. And I expressed myself, and I don't do that too often, but we owned a lot of Kraft. And Kraft, still, is selling for considerably less than the value of its constituent parts, particularly if you value them the way they valued Cadbury. (Laughter) But if they don't sell them all like they sold pizza, you know, the present price is below the value of Kool-Aid and A.1. Sauce and — and Jell-O and Oscar Meyer wieners and a few things. Those are very good businesses. I just hated to see them give up a significant portion of those businesses to buy Cadbury at what I felt was a very fancy price. Charlie? And in terms of her compensation, you know, we've got a compensation system at Berkshire that I regard as quite rational. And there's a lot of companies in the United States that have different compensation systems. (Laughter)

查理·芒格是的,我觉得总体而言,美国企业的最高层,人们总以为自己太懂战略了。他们往往讨厌自己所在行业的激烈竞争,渴望进入一个竞争没那么激烈的领域。还记得施乐收购 Crum & Forster 这家美国保险公司的事吗?那是有史以来最蠢的收购之一。施乐这么做的原因是,保险业里没有日本人跟他们激烈竞争。他们实在厌倦了在自己行业里面对激烈的竞争。我觉得这相当典型——如果你身在商界,总会梦想着,一个稍有不同的东西,无论花多少钱,都会让你的麻烦少一些。

CHARLIE MUNGERYeah, I think generally, at the top of American businesses, people think they know too much about strategy. And they tend to hate the tough competitive conditions in the business they're in, and to yearn for some business where it's less difficult. You remember when Xerox bought Crum & Forster, an American insurance company, one of the dumbest acquisitions in all time? The reason Xerox did that is they didn't have any tough Japanese competing in the insurance business. They were really tired of facing the tough competition they had in the business they were in. I think it's quite typical to dream, if you're in business, that something that's a little different, no matter how much you pay for it, will make your troubles less.

沃伦·巴菲特而且你会有一支庞大的律师、投资顾问、公关人员队伍,他们全都有强烈的经济利益,促使你一笔接一笔地推进交易,不管股东最终结果如何。这就是它的运作方式。好了。

WARREN BUFFETTAnd you will have an absolute army of lawyers, investment advisors, public relations people, all of whom will have a strong economic interest in having you push ahead on deal, after deal, after deal, regardless of how the shareholders come out. It's just — it's the way it works. OK.

查理·芒格所以伯克希尔才是更好的选择。(笑声)我们在很多方面很笨,但我们避开了一小类蠢事。(笑声)而且这一小类很重要。

CHARLIE MUNGERThat's why Berkshire is a better deal. (Laughter) We are very stupid in many ways, but we have avoided a slight subset of stupidities. (Laughter) And they're important.

诚信面临的最大威胁:“别人都这么做”

Biggest threat to integrity: "everyone else is doing it"

沃伦·巴菲特好,第 8 题。

WARREN BUFFETTOK Number 8.

现场股东尊敬的巴菲特先生,尊敬的芒格先生。我叫理查德·伦特罗普,是一名来自德国的股东。芒格先生,您刚才再次提到了诚信的重要性。我的问题是关于管理层诚信发生的变化。您那三个关键问题之一是:管理层是热爱他们所做之事,还是热爱金钱?那么,您认为这场危机是如何改变了管理层的诚信?

AUDIENCE MEMBERDear Mr. Buffett, dear Mr. Munger. My name is Richard Rentrop. I'm a shareholder from Germany. Mr. Munger, you just mentioned again the importance of integrity. My question is about changes in integrity of management. One of your three key questions is, does management love what they do or does management love the money? So how do you see the crisis having changed integrity of management?

查理·芒格我认为,引发这场危机的原因,在一定程度上与许多管理层缺乏诚信有关。幸运的是,他们中的一些人现在已经出局了。所以说,诚信非常重要。它也是最安全的赚钱方式。偶尔会有个彻头彻尾的恶棍在金钱上混得相当成功,但这种成功让我想起教皇乌尔班八世评价红衣主教黎塞留的那句话。他说:“如果真有上帝,红衣主教黎塞留可有得交代了。但如果没有上帝,那他干得还真不赖。”(笑声)而现在,想成为教皇乌尔班八世眼中那种红衣主教黎塞留的人太多了。而且——诚信很重要,极其重要。当然,每个人嘴里都念叨着诚信,哪怕实际上缺的就是诚信。所以,你很难断定,口头上标榜的诚信就和拥有它是一回事。

CHARLIE MUNGERI think what led to the crisis involved, to some extent, a lack of integrity in many a management. Fortunately, some of them are now gone. So, integrity's very important. It's the safest way to make money, also. There's an occasional perfect knave who succeeds pretty well with money, but that kind of success reminds me of what Pope Urban said about Cardinal Richelieu. He said, "If there is a God, Cardinal Richelieu has much to answer for. But if there is no God, he's done rather well." (Laughter) And too many people want to be like Pope Urban's view of Cardinal Richelieu. And — the integrity is important, it's terribly important. And of course everybody mouths the integrity, even when it's lacking. So it's difficult to be sure that professing integrity is the same as having it.

沃伦·巴菲特“别人都这么做”——这是最难对付的。我觉得——

WARREN BUFFETTThe "everyone else is doing it" is the toughest thing. I think —

查理·芒格对。

CHARLIE MUNGERYeah.

沃伦·巴菲特有个经典例子。大约在 1993 年前后,你知道,会计准则委员会站出来,说了一件本来大家都心知肚明的事:股票期权实际上是费用,而且费用,不管出于什么原因,都该列在利润表上。而美国商界——美国企业界——发起的反击让你难以想象。我的意思是,那场面就像第三次世界大战爆发了一样,一大群 CEO 冲进华盛顿去游说。于是,会计准则委员会让步了。国会——“参议院”——以 88 票对 9 票的投票结果告诉他们:会计准则委员会懂什么会计,参议院会教他们什么叫会计。会计准则委员会退缩之后,表示:“我们现在声明,你们可以从两种方式里选一种。第一种是优先推荐的方式”,也就是费用化。第二种是可以接受,但不被优先推荐的方式。标普 500 指数的成分公司里,有 498 家选了第二种——那个不被优先推荐的方式。只有两家选了优先推荐的方式。我和那 498 家公司里的人聊过,其中一些人我信得过,愿意让他们当我的遗嘱受托人,你知道,我愿意和他们做邻居,他们可以娶我的女儿,但到头来他们说的是:“如果别人不这么做,我没法这么做。”这其实是“因为别人都这么做,所以我才这么做”的一个变种。他们基本上是说:“如果我可以报告更多盈利,却报告得少了,那我就是在损害我股东的利益。再说所有其他人都这么干,我明白你的道理。”这种“情境伦理”的问题非常大。我之前给你们举过那个例子:如果你把每股盈利算到十分之一美分,季度财报里出现数字 4 的概率有多么低。这并不是巧合,实在是——但如果你去跟那些做手脚把 4 弄成 5 的人谈,他们会说:“别人都这么做,你自个儿的统计数据也证明了这一点。”而这,你知道,是个很难对付的问题。我们试图在伯克希尔尽量少制造会诱发这种行为的情形。我不让经理们向我提交预算,伯克希尔没有预算,你知道。他们可以在自己运营中用。有些人用,有些人不用。很多人用,相当多人在用。但如果他们交给我,你知道,当他们差一点没达到目标,又觉得我时刻都在盯着他们时,那种在什么地方动点手脚的诱惑就来了。很少有人会真这么做,但越是觉得别人都在这么干,就越会有人这么做。这不过是人性罢了。你要做的是努力创建一种架构,能最大限度地减少人性中的弱点。我觉得伯克希尔在这方面做得和任何地方一样好,虽然我肯定我们也做不到完美。查理?

WARREN BUFFETTYou had this classic example. In about 1993, roughly, you know, the Accounting Standards Board came out and says what was obvious to everybody all along, was that stock options were actually expense, and that expenses, for some reason or another, belonged on the income statement. And America — corporate America — fought back like you cannot believe. I mean, it was like World War III had broken out, in terms of armies of CEOs marching on Washington. So the Accounting Standard Board backed off. Congress — the Senate — voted 88 to 9 to tell them that, you know, what the hell did the Accounting Standards Board know about accounting, and that the Senate would tell them what accounting was all about. When the Accounting Standards Board backed off, they said, "We'll now say that you can do it one of two ways. Number one is preferred," which was to expense. Number two was acceptable, but not preferred. Of the Standard & Poor's 500 companies, 498 chose number two, the non-preferred way. Two took the preferred method. And I talked to a number of people in that 498 that I would trust to be a trustee of my will, you know, I'd love to have them as a next door neighbor, they could marry my daughter, but in the end they said, "I can't do it if the other guy isn't doing it." It was a variation on the, "I'm doing it because the other guy is doing it." They basically said, "I'll be penalizing my shareholders if I report less in the way of earnings than I can report. And all the other guys are doing it that way, and I understand your point." And the situational ethics problem is huge. I gave you earlier that illustration of how rare it is to find, if you carry it out to tenths of a cent, a four in reported earnings, quarterly. That's not accidental and it's — but if you talk to the people that play games to get that four up to five, they would say, "Everybody else is doing it, your own statistics proved that." And that is, you know, it is a tough problem to deal with. We try to create as few situations in Berkshire as we can that would induce such behavior. I don't have the managers submit budgets to me, there is no Berkshire budget, you know. They can use them in their own operations. Some do and some don't. Many do, a great many do. But if they submit them to me, you know, and the temptation becomes, if they're not quite making it and they think I'm looking at them all the time, the temptation becomes to fudge in some way. And very few would do it, but the more that thought the other ones were doing it, the more that would do it. It's just human behavior. And you want to try and create a structure that minimizes the weaknesses in human behavior. And I think Berkshire's about as good a place at that as any, although I'm sure we're not perfect at it. Charlie?

查理·芒格没错,这个问题相当有意思的地方在于,这么多不良行为并非源于恶意,或是极度贪婪之类的东西。它们源于潜意识中的认知缺陷,这种缺陷会为许多行为找到借口,而这些行为,如果能更好地理解,其实根本站不住脚。这几乎发生在每个人身上。而解决办法很难。最好的办法是建立一个体系,让做决策的人承担后果。华尔街创造的那个体系之所以如此,就是因为没有人实际持有抵押贷款,他们只是迅速把贷款倒手给别人以赚取利润。所以,没人觉得要对抵押贷款的质量负任何责任。像那样的体系,从根本上说,就是不负责的体系,而创造这种不负责的体系本身就极不道德。但创造这些体系的人并没意识到自己不道德,他们还以为这些体系好极了。你在我们近期的这场乱局中,看到有谁为自己犯下的、如今连你都觉得极其遗憾的行为道歉了吗?你会发现,几乎没人道歉。人们觉得自己干得挺不错。

CHARLIE MUNGERYeah, what's really interesting on this issue is that so much of the bad behavior does not come from malevolence or overweening greed or anything like that. It comes from subconscious poor cognition that justifies a lot of behavior that's really not justifiable if it's better understood. And that happens to practically everybody. And the cure is very difficult. The best cure is to have a system where the people who are making the decisions bear the consequences. And that's why the system that Wall Street created where nobody really owned the mortgages, they just passed them rapidly to somebody else at a profit. And so nobody felt any responsibility that the mortgages be any good. Systems like that, at a basic level, are irresponsible systems, and it's deeply immoral to create irresponsible systems like that. But the people who create them don't realize they're being immoral, they think those systems are wonderful. Who do you see apologizing for the behavior you now find so regrettable in our recent mess? There are very few apologies, you'll note. People think they did fine.

别人害怕时你也害怕,那就赚不到钱了

Can't make money if you're scared when everyone else is scared

沃伦·巴菲特卡罗尔?(掌声)

WARREN BUFFETTCarol? (Applause)

卡罗尔·卢米斯这个问题来自詹姆斯·A·斯塔尔。“我读过海量关于过去市场下跌及其带给投资者机遇的资料。过去两年,对我这个 43 岁的投资者来说,看起来确实是个实实在在的机会。但在市场动荡最激烈的时候,我太害怕了,因为我觉得市场下跌虽剧烈,但未必就足以比得上全球金融崩盘的风险。所以我的问题是,既然我们可能还没完全走出困境,你们两位是如何把最近的这次买入机会,与你们一生中之前那些机会相比较的?”

CAROL LOOMISThis question is from James A. Star. "I have read an enormous amount about past market declines and the opportunities they presented to investors. "The last two years have seemed to me, a 43-year-old investor, a real opportunity. Yet in the thick of the action, I was too scared, because I felt the market decline, while severe, was not necessarily sufficient to match the risks of global financial meltdown. "So my question is, given that we are possibly not totally out of the woods, how did the two of you assess this latest buying opportunity against the previous opportunities of your life?"

沃伦·巴菲特这不是最了不起的一次机会。我们见过几次朝我们大声尖叫的机会,也见过几次估值过高得朝我们尖叫的时期。而 90% 的时间里,我们处于两者之间,而且我们并不确切知道自己处于中间区间的哪个位置。至于感到害怕这件事,你知道,我是不知道你能怎么办。如果你是那种——如果你有这么一种性情,在别人恐惧的时候,你自己也会跟着害怕,你知道,随着时间的流逝,你大概率在证券上赚不到多少钱。你知道,人们要是真能不——不去看报价就好了——但是,当然,整个世界都在催着他们去看报价,不止如此,还催着他们根据报价的微小变动去采取行动。但你想一想,投资一个农场比许多人买股票的方式要理性多少?我们以前聊过这个。如果你买了一个农场,你下周会去拿个报价吗,你下个月会去拿个报价吗?如果你买了一栋公寓楼,你下周或下个月会去拿个报价吗?不会。你打量着那栋公寓楼,或是那片农场,然后说,“我指望它产出多少蒲式耳的大豆和玉米,如果它真产出了,就符合我的预期。”可人们买了股票,却觉得股价涨了就是好事,跌了就是坏事。我们的想法正好相反。股价下跌时,我们喜欢,因为我们可以买进更多。股价要是涨了,再买就难受了。而我呢——你知道——各种说法——你知道,本·格雷厄姆写过这个。道理早就讲清楚了。但如果你没法让自己进入那种心态,那你就会在别人都害怕时也害怕。要是想指望别人来告诉你什么时候该买,由此让你重新鼓起勇气什么的,你知道,我可以对这位老兄说“现在是绝佳的买入时机”,让他勇气大增,可一周后,他一碰上另一个人,告诉他世界末日要来了,他就会卖掉。我的意思是,他是经纪人的好朋友,但他赚不到什么钱。查理?

WARREN BUFFETTIt's not the greatest one. We've seen a few that scream at us, and we've seen a few periods of overvaluation that scream at us. And 90 percent of the time we're somewhere in between and we don't know exactly where we are in between. The business of being scared, you know, I don't know what you do about that. If you're of that — if you have a temperament that when others are fearful you're going to get scared yourself, you know, you are not going to make a lot of money in securities over time, in all probability. You know, people really — if they didn't look at quotations — but, of course, the whole world is urging them to look at quotations, and more than that, do something based on small changes in quotations. But think how much more rational — we've talked about it before — but think how much more rational investing in a farm is than the way many people buy stocks. If you buy a farm, do you get a quote next week, do you get a quote next month? If you buy an apartment house, do you get a quote next week or month? No, you look at the apartment house or the farm and you say, "I expect it to produce so many bushels of soy beans and corn, and if it does that, it meets my expectations." If they buy a stock and they think if it goes up it's wonderful, and if it goes down it's bad. We think just the opposite. When it goes down we love it, because we'll buy more. And if it goes up, it kills us to buy more. And I — you know — all kinds — you know, Ben Graham wrote about it. It's been explained. But if you can't get yourself in that mental attitude, you're going to be scared whenever everybody else is scared. And to expect somebody else to tell you when to buy and therefore get your courage back up or something, you know, I could get this fellow's courage up substantially by saying this is a wonderful time to buy, and then a week from now he'd run into somebody else that tells him the world is coming to an end and he'd sell. I mean, he's a broker's friend, but he's not going to make a lot of money. Charlie?

查理·芒格是啊,我觉得我是在学会如何应对困境之后,才变得更有勇气的。所以,也许你该多经历点失败,先下水试试深浅。(笑声和掌声)

CHARLIE MUNGERYeah, I think I developed more courage after I learned I could handle hardship. So maybe you should get your feet wet with a little more failure. (Laughter and applause)

沃伦·巴菲特我肯定是一直在践行那条建议。(笑声)不是,有些人确实不具备——显然,他们缺乏投资证券所需的那种性情、情绪稳定性,或者不论是什么的素质。对他们来说,要是压根没有报价这回事,反而会好得多。凯恩斯过去也多少谈到过这一点。把一样本应是资产的东西,每天都报个价,你知道,流动性极好,从没人会问,“我的农场流动性怎么样?”或是这类问题。所以他们也不指望用价格来告诉他们自己做得如何。市场在说这个说那个。每当有人说什么“市场在说这个说那个”,你是知道的,这都有点不可思议。但人们对投资兴趣极大,他们也会一直聊个不停。可说到底,最重要的,是以公道的价格买下一家好生意,然后把它丢在脑后,一丢就是很久、很久、很久。有些人做得到,有些人做不到。

WARREN BUFFETTI've certainly followed that advice. (Laughter) No, some people really do not have the — apparently, they don't have the temperament, or emotional stability, or whatever it may be, to invest in securities. They'd be much better off if there were no quotations at all. And Keynes talked about that some in the past, too. To take something that should be an asset, a quotation every day, you know, terrific liquidity, nobody says, "How liquid is my farm?" or something of the sort. So they're not expecting the prices to tell them something about how they're doing. The market is saying this or that. Whenever anybody says, "The market is saying this or that," you know, it's sort of unbelievable. But there's a lot of interest in investing, and people are going to yak about it all the time. And in the end, what counts is buying a good business at a decent price, and then forgetting about it for a long, long, long time. And some people can do it and some people can't.

芒格对太阳能“极为乐观”

Munger is "enormously optimistic" about solar power

沃伦·巴菲特第 9 题。

WARREN BUFFETTNumber 9.

现场股东嗨,我叫乔·麦凯布(音),来自科罗拉多州利特尔顿。感谢你们给我提问的机会,也感谢你们在年报中的年度讨论,读起来真是太棒了。查理·芒格,在 YouTube 上有一段您讨论比亚迪和太阳能的视频,我真的非常欣赏那段访谈,也很感谢它对所有人公开。我想把这与您旗下的其他公司联系起来谈一下。那里面提到比亚迪是造电动车和电池的,但据我所知,它的另一个目标是太阳能。而您还拥有屋顶公司和建筑公司,(听不清)还有克莱顿,以及公用事业公司,像中美能源、太平洋电力公司和内华达能源公司。这看起来是让太阳能应用到这些建筑上、应用到这类公用事业公司中的一个千载难逢的黄金机遇。您提到过不干涉各公司的具体经营,但有没有办法能引导、建议或促动这些公司之间产生协同效应,共同推出太阳能解决方案呢?谢谢。

AUDIENCE MEMBERHi, my name is Joe McCabe (PH). I'm from Littleton, Colorado. I want to thank you for the opportunity to ask a question and for your annual discussions in your report, just wonderful reading. Charlie Munger, you are on a YouTube video that discusses BYD and solar energy, and I really appreciate that interview and it being available to everyone. I want to talk about that in relationship to your other companies. So the BYD was mentioned as electric car and battery, but I understand their second goal is solar energy. And you also own roofing companies and buildings companies, (inaudible) and Clayton, as well as utilities, Mid-America, PacifiCorp, and Pacific Power. This seems to be a perfect golden opportunity for solar to be on these buildings in those kinds of utility companies. You've mentioned you don't interfere with individual companies, but is there a way you can direct, suggest, motivate a synergy between all these companies to bring solar solutions? Thank you.

查理·芒格太阳能解决方案正在到来,因为它们显然很必要。至于屋顶上的太阳能板,我从不放过拒绝安装它们的机会,因为我觉得它们会便宜很多,我宁愿等等。

CHARLIE MUNGERAs the solar solutions are coming, because they're so obviously needed. And regarding solar panels on roofs, I never pass an opportunity to decline to put them in, because I think they're going to get a lot cheaper and I'd rather wait.

沃伦·巴菲特嗯,86 岁了,你可以等得起,查理。(笑声)

WARREN BUFFETTWell, at 86 you can afford to, Charlie. (Laughter)

查理·芒格是的,我必须考虑长远。(笑声)而且我会非常想念你。(笑声)

CHARLIE MUNGERYes, I have to think about the long term. (Laughter) And I'm going to miss you terribly. (Laughter)

沃伦·巴菲特回得好。

WARREN BUFFETTTouché.

查理·芒格这让我想起一对夫妻,丈夫问:“如果我赔光了所有钱,你还会爱我吗?”妻子说:“是的,我会永远爱你,但我会非常想念你。”(笑声)太阳能正在到来,因为我们没有其他实际可行的替代方案。这应该被视为一件好事,因为如果现代文明没有化石燃料的替代品,那该怎么办?那会是个非常严重的问题。所以,当然,那些被自己有毒空气窒息的城市将转向电动汽车,我们也会从太阳那里获得更多可再生能源。我对美国用化石水和化石燃料种植玉米,然后让汽车烧掉这种做法也非常反对。(掌声)那是个愚蠢至极的想法,也是我们政客辜负了我们的另一个例子。但我对未来发生的事情极为乐观。我们的政客最终会建立一个比我们现在好得多的巨大电网。我们最终会拥有所需的能源,生活会因此好得多。这些技术问题被证明是可以解决的,这很棒。从长远来看,如果太阳能成本是我们习惯成本的两倍,那也不是什么大不了的事。那是我们国家经济未来中的一个小点,就一个小点。我认为,我们面临所有这些巨大的资本需求,最终会创造一个更好的系统,最终解决我们的问题,这很可能是一件好事。所以我非常乐观。但就具体的商业决策而言,我认为正确的答案常常是反直觉的,就像我的答案一样:如果你想装太阳能板,等。它们会更便宜。沃伦,你想批评一下吗?

CHARLIE MUNGERIt reminded me of the wife, and the husband said, "Will you still love me if I lost all of my money?" And she says, "Yes, I would always love you, but I would miss you terribly." (Laughter) Well, the solar is coming because we have no other practical alternative. And it should be regarded as a very good thing, because what in hell would modern civilization do if we had no alternative to fossil fuels? That would be a really serious problem. And so of course, the cities that are chocking to death on their own poisonous air are going to go to electric cars and we're going to get a lot more renewable energy from the sun. I'm also quite negative about growing corn in America using fossil water and fossil fuels in order to burn up in automobiles. (Applause) That is a stunningly stupid idea, and another example of how our politicians have failed us. But I am enormously optimistic about what is going to happen. Our politicians will eventually create a big electric grid that's way better than what we have now. We'll eventually have the energy we need, and we will be way better for it. And it's wonderful that these technical problems are proving solvable. It is not all that important over the long term, if solar power costs twice as much as what we're used to. That's a blip in the economic future of our country, it's just a blip. And I think it's probably a good thing that we have all these big capital needs coming that will create a better system in the end and solve our problems in the end. So I'm quite optimistic. But in terms of immediate business decisions, I think frequently the right answer is counterintuitive, like mine, to say, if you want to put in solar panels, wait. They're going to get cheaper. Warren, do you want to criticize that?

沃伦·巴菲特我没什么要补充的。(笑声)

WARREN BUFFETTI have nothing to add. (Laughter)

现在我们的股票投资组合里没有“爆炸香蕉”

No "exploding bananas" now in our stock portfolio

沃伦·巴菲特贝基?

WARREN BUFFETTBecky?

贝基·奎克这个问题来自奥马哈的一位股东詹妮弗·曼库索(音译)。她希望您能解决她和丈夫之间的一个争论。

BECKY QUICKThis question comes from Jennifer Mancuso (PH) who is a shareholder here in Omaha. And she's hoping that you can settle a debate between her husband and her.

沃伦·巴菲特这任务挺有前途的。(笑)

WARREN BUFFETTThat a promising assignment. (Laughs)

贝基·奎克她说,她丈夫相信伯克希尔·哈撒韦的股价会在未来一到两年内大幅上涨,因为沃伦去年在股价触底时对财富 500 强公司进行了一系列精明的买入。她说,她知道这类操作是您财务成功的重要驱动力,但她不清楚,考虑到伯克希尔·哈撒韦的规模,以及沃伦本人表示未来几年不应指望其股价大幅上涨,这些买入到底能产生多大影响。所以问题是,这些股票买入在投资组合中占比多少?随着这些股票估值回升,它们对基金价值可能产生怎样的影响?

BECKY QUICKShe says that he believes the Berkshire Hathaway stock will rise significantly in the next one to two years because of all the smart buys Warren made last year in Fortune 500s when stock prices were bottomed out. She says she knows this type of purchasing has driven much of your financial success, but she doesn't know how impactful these buys are, given the size of Berkshire Hathaway and that Warren himself indicates that we shouldn't expect to see large increases in his stock price in the next few years. So the question is, what percentage of the portfolio is represented by those stock purchases, and what kind of an impact might they have on the fund's value as the valuation of that stock increases?

沃伦·巴菲特我是这么看的,我们现在的投资组合——我一直认为我们的投资组合未来会值更多钱。但现在组合的折价程度,跟它未来能带来的回报相比,并不大;过去这种折价程度已经超过很多次了。所以,我们并不是坐拥一堆像随时会爆炸的香蕉之类的东西。那种情况离事实远得很。我们认为长远来看会做得还不错。我们有很多好生意,努力理性配置资本,高层也不怎么乱花钱。但我们手里并没有一大堆东西,指望它们从这儿开始大幅升值——事实并非如此。所以我希望她和她的丈夫处得好。(笑声)查理?

WARREN BUFFETTI would say this, that our portfolio now — I've always regarded our portfolio as something that we thought would be worth more money later on. But the degree of undervaluation in our portfolio now compared to what I would expect it to produce over time is not dramatic, and that undervaluation has been exceeded many times in the past. So it isn't like we're sitting here on some exploding bananas or anything like that. That couldn't be further from the truth. We think we'll do reasonably well over time. We've got a lot of good businesses, we try to allocate capital rationally, we don't waste a lot of money at the top. But we do not have a whole bunch of things that are likely to increase dramatically in value from here, it just isn't the case. So I hope she and her husband get along fine. (Laughter) Charlie?

查理·芒格我觉得我也解决不了那些家庭问题。我当年呢,就是简单接受对方的观点。(笑声)

CHARLIE MUNGERI don't think I can solve any of those domestic troubles, either. In my own day, I simply accepted the other point of view. (Laughter)

“就算我快死了还能乐观,你们这些人肯定能应付一点通胀”

"If I can be optimistic when I'm nearly dead, surely the rest of you can handle a little inflation"

沃伦·巴菲特第 10 个问题。

WARREN BUFFETTNumber 10.

现场股东你们好,我叫兰迪·贝洛斯,来自马里兰州罗克霍尔。我来这里很多很多年了,但今天我从你们每个人身上都感觉到一种谨慎、一种保留。不是明显的悲观,而是实实在在的保留。你们谈到了即将来临的通胀、政府债务——这里和国外都比我们习惯的高——还有增加监管和繁文缛节,可能拖慢创新和增长。就在几分钟前,查理,你说我们必须降低投资回报预期。可同一天你又说过,印度的孩子会比我们过得更好,中国人会比我们过得更好,我们本国的孩子也会比今天过得更好。能告诉我四五个支持你乐观的事实吗?谢谢。

AUDIENCE MEMBERHello gentlemen, my name is Randy Bellows (PH) and I'm from Rock Hall, Maryland. I've been coming here for many, many years, yet today I sense from each of you a guarded sense, a sense of reserve. Not quite overt pessimism, but real reserve. You have spoken of impending inflation, government debt, both here and abroad, that's higher than we're accustomed to, increased regulation and red tape that may slow innovation and growth. And just a few minutes ago, Charlie, you spoke of that we have to reduce our expectation of investment returns. And yet in the same day you say children in India will live better than we do, Chinese will live better than we do, and our own children here in this country will live better than we do today. Can you give me four or five facts that explain your optimism? And thank you.

查理·芒格嗯,文明的主要技术问题——当然,全部跟能源有关——已经有了一个即将到来、很快实现的解决方案,这对人类来说可不是小恩惠。这是我们所面临的最大单一问题,所以我当然对此乐观。而且——我对伯克希尔普遍存在的文化感到乐观,因为我认为它会继续发挥作用。当然,看到那些长期处境艰难的人——通过他们极致的努力和才华——迅速崛起,就像中国和印度许多地方那样,也让我感到高兴。所有这些都让我高兴,为什么不应该呢?当然,存在可怕的问题,当然,降低预期是理性的做法。没有比降低预期更容易获得幸福的方法了,比——

CHARLIE MUNGERWell, having the main technical problems of civilization — which, of course, are all energy related — having a solution that's on the horizon and nearly here, that is not a small benefit to humanity. That is the biggest single problem we have, so of course I'm optimistic about that. And — I'm optimistic about the culture that generally pervades in Berkshire, because I think it will continue to work. And of course it gives me some pleasure to see people that have had it tough for a long time — through their own extreme efforts and talents — rising rapidly, as in many parts of China and India. All of that gives me pleasure, and why shouldn't it? Of course there are terrible problems, and of course reduced expectations are the rational way. There's no better way to be happy than getting your expectations down, it's much easier than —

沃伦·巴菲特比提升结果。

WARREN BUFFETTGetting your results up.

查理·芒格——比提升结果容易多了,对。(笑声)就是这样——我们这里懂的不过是再基本不过的常识。它居然够我们用,真是神奇。所以,不,我对自己的人生乐观。如果我都快死了还能保持乐观,你们这些人肯定能应付一点通胀。(笑声和掌声)

CHARLIE MUNGER— than getting your results up, yeah. (Laughter) It's just — we never know anything here except the most elementary common sense. It's amazing that it's sufficed for us. So no, I'm optimistic about life. If I can be optimistic when I'm nearly dead, surely the rest of you can handle a little inflation. (Laughter and applause)

沃伦·巴菲特我实在没什么好补充的了。(笑声)

WARREN BUFFETTI really have nothing to add to that. (Laughter)

巴菲特为什么偏爱电视采访

Why Buffett prefers TV interviews

沃伦·巴菲特安德鲁?

WARREN BUFFETTAndrew?

安德鲁·罗斯·索金这个问题来自迈尔德·希尔兹,我得提前说我不太乐意问这个问题,你很快就明白为什么了。问题是:“美国公众几乎肯定能从巴菲特先生越来越多的媒体曝光中受益,但对伯克希尔的股东来说,这是不是对他时间的最佳利用?”

ANDREW ROSS SORKINThis question comes from Myard Shields (PH), and I want to say in advance that I don't — I'm not thrilled asking this question and you'll see why. The question is, "The American public almost certainly benefits from Mr. Buffett's increasing media exposure, but is it the best use of your time for Berkshire's shareholders?"

沃伦·巴菲特很可能不是。(笑声)我做了很多从伯克希尔股东角度看并非最佳利用时间的事情。我每周在网上打 12 小时桥牌,你知道。我并不是坐在那里琢磨提高桥牌技术就能给伯克希尔带来奇迹。(笑)不,我——我确实——这么多年来我观察到,广播电视的发展——相对于印刷媒体而言——我觉得,如果你想留下自己原话的准确记录,而不是通过不仅记者、还有编辑的转述——他们会把内容弹回来,说“把六段删成四段,你为什么不去问这个问题?”——那我更愿意在查理·罗斯的节目上留下永久记录。人们可以回头去看我说的原话、我的肢体语言,还有我是不是在开玩笑。我敢肯定劳埃德·布兰克费恩当年更愿意接受电视采访。在任何情况下,他都想收回那句关于“做上帝的工作”的评论。但我敢打赌,那只是他在之前聊到什么时随口扔出的一句玩笑话。显然他不是字面意思,但媒体把他骂惨了,因为有人选择半当真地对待这句话,然后其他人为了配合别的报道,也那样演绎。我喜欢这样一个想法——不论是在 CNBC 保留记录,还是在查理·罗斯那里保留记录——让别人根据我自己的话来判断我,而不是让别人写几段话来概括我的观点。这就要求上电视,而不是让人把一小时的采访——常常只是为了摘一句能配合他们报道角度的话——拿来,让它莫名其妙地代表我的想法。所以我对自己的看法表达得越清楚——无论是自己写年报,还是上广播电视——我对报道准确度的感觉就越好。我几年前就想通了这一点。所以这就是我现在走的方向。至于这是不是最佳的时间利用方式,效果挺好的。我给你讲个故事。做电视节目也得小心一点。在我们做完伯灵顿铁路的交易后,查理·罗斯——他可能今天也在现场——给我做了个采访,我们是在一个周五早上录的。录得很顺利,整个过程挺愉快。录的时候有一段展示了漂亮的铁路场景:一段里有加里·格兰特和格蕾丝·凯利,另一段里有玛丽莲·梦露在《热情似火》里的镜头,然后他们还放了一堆我们今天早上电影里关于铁路的内容。等这一切都播完后,他问了我一个问题。我只是随口回答了一句俏皮话,但确实跟我刚看到的画面有关。我说:“嗯,如果他们能搭上格蕾丝·凯利和玛丽莲·梦露,我愿为伯灵顿付更高的价。”(笑声)结果呢,这个录好的采访全长一小时零六分钟,所以当晚播出时要剪掉六分钟,他们就把那些展示了格蕾丝·凯利和玛丽莲·梦露的铁路场景给剪掉了。(笑声)于是对所有看过这个节目的人来说,看起来就好像是查理在跟我说话的时候,我满脑子都在幻想这些——(笑声)所以连电视也不保险啊。(笑声)

WARREN BUFFETTProbably not. (Laughter) I do a lot of things that aren't the best use of my time for Berkshire shareholders. I play bridge on the internet 12 hours a week, you know. I'm not sitting there thinking improving my bridge skills is going to do wonders for Berkshire. (Laughs) No, I — I do — I have seen over the years that the development of broadcast television, as opposed to print, and I would say that if you want to have a record of exactly what you said as opposed to interpreted through not only reporters but editors who bounce back things and say, "Take six paragraphs down to four paragraphs, and why don't you ask this question?" I would much rather have a record on Charlie Rose which is permanent. Where people can go back and look at exactly what I said, and my body language, and whether I was kidding. I'm sure Lloyd Blankfein would have preferred to have a television interview. He would like to take back that remark about, you know, doing God's work, under any circumstances. But I would bet that that was delivered as a throwaway line in terms of something that was said earlier. Clearly he did not mean that in a literal sense, but he's gotten killed in the media because somebody elected to treat it halfway seriously, and then other people, to fit other stories, play it that way. I like the idea, whether it's, you know, in terms of CNBC keeping a record of it or Charlie Rose keeping a record of it, of being judged by my own words rather than somebody writing a few paragraphs trying to summarize some views. And that requires being on television instead of having people, essentially, take a one-hour interview, often just shopping for a single quote that fits their storyline, and having that somehow become representative of what I think. So the clearer I can be about what I think, whether writing my own annual report or whether being in broadcast, the better I feel about the accuracy of the reporting. And I figured that out a few years ago. So that's the direction I go now. And whether it's the best use of the time, it works fine. I'll tell you one story on that. You even have to be a little careful about broadcast. After we made the Burlington deal, Charlie Rose, who may be here, did an interview with me and we taped it on a Friday morning. And we did the tape, and we had a good time doing it. And during the tape there was a little section on it showing great railroad scenes, and one had Cary Grant and Grace Kelly, and another one had Marilyn Monroe in "Some Like It Hot," and then they showed a bunch of the kind of things we had about railroads in our movie this morning. And when we got all through that, he asked me some question. And just to give a flip answer, but it did tie in with what I'd just seen, I said, "Well, I would have paid more for the Burlington if they'd thrown in Grace Kelly and Marilyn Monroe." (Laughter) Well, this taped interview ran an hour and six minutes, so when they ran the tape that night they had to take out six minutes and they took out these railroad scenes that showed Grace Kelly and Marilyn Monroe. (Laughter) So to anybody that viewed this thing, it looked like I was spending my time there fantasizing about these — while Charlie was talking to me. (Laughter) So even television isn't safe. (Laughter)

伯克希尔如何赢得忠诚的股东

How Berkshire gets loyal shareholders

沃伦·巴菲特第 11 个问题。

WARREN BUFFETTNumber 11.

现场股东嗨,我叫基普·约翰-伯克尔,来自马萨诸塞州波士顿。首先,感谢你们二位的文章、年度股东大会,甚至还有查理·罗斯的采访——(巴菲特笑)——这些帮助我作为投资者和个人都成长了。在我看来,伯克希尔拥有所有上市公司或共同基金中最好、最忠诚的股东。你们是如何吸引和留住股东群体的,尤其是当很多导致错误定价证券的行为倾向,同样导致了“跑得快”的股东?谢谢。

AUDIENCE MEMBERHi, my name is Kip Johann-Berkel from Boston, Massachusetts. First, thank you both for your writings, annual shareholder meetings, and even the Charlie Rose interviews — (Buffett laughs) — as they have helped me grow both as an investor and as a person. Berkshire has, in my opinion, the best and most loyal shareholders of any publicly-traded company or mutual fund. How do you attract and retain a shareholder base, particularly when many of the same behavioral tendencies that produce mispriced securities also produce fleet-footed shareholders? Thank you.

沃伦·巴菲特是的,有价证券有趣的地方在于,基本上任何人都可以买。你可以选择跟人一起买个麦当劳特许经营店,或者买个农场、公寓楼什么的,但如果你经营一家上市公司,你的股东可以是任何人,从奥萨马·本·拉登到教皇都行。我是说,是他们选——不是你选他们,是他们选你。如果你想拥有一个跟你有共识的股东群体,在我看来,重要的是你得让他们准确知道你打算经营什么样的机构。我们有年报,有电视采访,有各种方式向人们传达伯克希尔是什么样的地方。对一些人来说,这等于说“请进”,对另一些人则说“别来”。菲利普·费雪在 1960 年代初期写了一本很棒的投资书,他这样描述这个情况。他说:“你看,你可以开一家餐厅,招牌写‘法餐’,如果里面真的卖法餐,来的客人会满意,也会回头。你也可以开另一家卖汉堡。但你不能在招牌上写汉堡,里面却卖法餐。”许多公司试图对所有人承诺一切。他们的投资者关系部门告诉他们,任何能引起兴趣的股东他们都想要。我们想要那些思维方式跟我们一样的人。我们认为,总体而言,我们不会太让他们失望。但如果来了一群人,他们因为觉得下季度盈利会涨 10% 而持有股票,那我们会让很多人失望。我们人生的目标不是花时间跟那些会对我们失望的人打交道。如果我们发出错误的广告,那是我们的错。所以我们努力宣传我们是什么样,然后努力兑现。我确实认为,在所有大型上市公司中,我们拥有全世界最好的股东群体。我认为这是因为我们有那些人,他们基本上是在买入一项生意,多年来成为我们的合伙人,他们知道我们会像对待合伙人一样对待他们。反过来,他们给了我们很多安心感,因为我们有稳定的股东基础,并且对整个公司的运营有良好的感觉。查理?

WARREN BUFFETTYeah, the interesting thing about marketable securities is that, basically, anybody can buy them. You might elect to join somebody in buying a McDonald's franchise or a farm, or apartment house, or something, but if you're running a public company, you know, you can have anybody from, you know, Osama Bin Laden, you know, to the Pope as your shareholder. I mean, they elected — you don't elect them, they elect you. Now, if you want a shareholder body that is going to be in sync with you, it's important — in my view — it's important that you let them know exactly what sort of institution you plan to run. And we've got the annual reports, we've got television interviews, we've got various ways of conveying to people what kind of a place Berkshire is. And to some, that says, "Come in," and to others it says, "Stay out." Phil Fisher wrote a great book on investing back in the very early 1960s and he described the situation this way. He said, "Look it, you can have a restaurant and it can say 'French food' and if you have French food inside, you know, people are going — you're going to get a satisfied and returning clientele. And you can have another one that says hamburgers. But what you can't do is have hamburgers on the outside on the marquee and deliver French food inside." And so many companies sort of try and promise everything to everybody. Their investor relations department tells them that any shareholder they can get interested, you know, they want. We want people who think the way we do. And we think, on balance, we won't disappoint them too much. But if we get a bunch of people who think that the earnings next quarter are going to be up 10 percent for some reason, and that's the reason they own the stock, we're going to have a lot of disappointed people. And our goal in life is not to spend our time associating with people who are going to be disappointed with us. It's our fault if we give out the wrong advertisement. So we try to advertise what we are, and then we try to deliver on that. And I do think we have the best group of shareholders in the world, you know, among large publicly-traded companies. And I think it's because we've got people that basically look into buying a business, becoming our partners over the years, and they know we'll treat them like partners. And they, in turn, give us a lot of comfort in having a stable shareholder base and a good feeling about just running the whole place. Charlie?

查理·芒格嗯,这里发生的情况,在某种程度上是个意外。沃伦和我一开始是为家人和朋友投资,那些在我们年轻又无名时信任我们的人,我们当然对他们有深厚的感情。我们从那个基础演变成控制上市公司,所以我们倾向于把我们的股东,包括新来的,当成家人。这不是装出来的,我们就是这么看待你们的。其他人做不到这一点,因为他们以不同的方式进入他们的处境。如果你是一个 CEO,面对的是普通机构投资者,他们只关心自己的投资组合在未来六个月内表现好看,你会很难爱你的股东。他们有点像一股敌意力量,对你施加不合理预期。所以我认为沃伦和我并不因为跟股东关系更好而值得如此大的赞誉。我们完全是在不同方式下成长起来的。不过,我们确实有足够的理智,在看到这是件如此好事且令人满足的事后,一直坚持了下来。但我们不是——我们是意外进入这行的,不是吗?

CHARLIE MUNGERWell, what happened here is, to some extent, an accident. Warren and I started out investing money for our families and friends, and the people who trusted us when we were young and unknown, of course, we developed a strong affection for. And we morphed into controlling public companies from that base, and so we tend to regard our shareholders, including the new ones, as family. And that's not put on, that's the way we regard you. Other people can't do that because they morphed into their situation in a different way. And if you were a CEO and dealt with the average institutional investor, who is interested in having his portfolio management look good the next six months, you'd find it hard to love your shareholders. They're sort of a hostile force that are putting unreasonable expectations on you. And so I don't think Warren and I deserve such wonderful credit for the fact that we have better relations with our shareholders. We came up in a totally different way. Now, we did have enough sense, when we saw that it was such a good thing and so satisfying, that we stayed with it. But weren't we — we got into this by accident, didn't we?

沃伦·巴菲特是的,我们是意外进入的,而且我们很幸运,没有一个想让我们出去鼓吹的投资者关系部门。

WARREN BUFFETTYeah, we got in by accident, and we also were blessed with the fact that we did not have an investor relations department that wanted us to go out and pump up.

查理·芒格但那是故意的。

CHARLIE MUNGERBut that was on purpose.

沃伦·巴菲特是啊,是啊。(笑声)我在几十家公司见过他们的运作,自己以各种方式参与过。你出去迎合那些人的预期,他们期望你做到你靠运营做不到的事,但也许你能通过会计手段短期做到,这确实很荒谬。它会导致最糟糕的行为。最终,总有人会持有你所有的股票。股东名单上不可能有股票空着。所以,为什么不找一群会一直跟着你、跟你有共识的人呢?让他们跟你有共识的方法是,你相当准确地告诉他们你预期什么、打算怎么做,并在你犯错时告诉他们,所有这些。

WARREN BUFFETTYeah, yeah. (Laughter) I have seen them in operation at dozens of companies, I've been involved in one way or another. And it is really ridiculous, the idea that you go out and try and cater to the expectations of people that are expecting you to do things you can't do by operations, but maybe you can do by accounting for a short period of time. It leads to the worst behavior. And in the end, somebody's going to own all your shares, you know. There's no way that shares remain empty, you know, in the shareholder list. So why not get a bunch of people who are going to stick with you who are in sync? And the way they're going to be in sync is if you told them rather accurately what you expect, how you expect to do it, and tell them when you make mistakes, all of that.

查理·芒格但也许我们确实不该对那些成长路径不同、面对不同股东结构的人那么苛刻。如果我们当初也是以同样的方式崛起,最终结果会不会也差不多,这一点谁也说不好。

CHARLIE MUNGERBut we probably shouldn't be as critical of people who came up a different way dealing with a different shareholder face. It's not at all clear that we wouldn't have ended up somewhat the same way if we'd had the same manner of rising.

沃伦·巴菲特没错,是啊。那我们接下来五到十分钟先收起批评,过后再恢复。(笑声)

WARREN BUFFETTSure. Yeah. So we'll give up being critical for the next five or 10 minutes, and then we'll go back. (Laughter)

低利率正伤害那些被吓离股市的人

Low interest rates are hurting people scared out of stocks

沃伦·巴菲特卡罗尔?

WARREN BUFFETTCarol?

卡罗尔·卢米斯一个很短的问题。请谈谈我们当前这种零利率,以及可能持续下去的零利率,会带来什么影响。

CAROL LOOMISVery short question. Please comment on the implications of our existing, and perhaps continuing, zero percent interest rate.

沃伦·巴菲特嗯,对于把投资放在短期资金上的人来说很艰难。你知道,如果你现在在某个货币市场基金上拿到 0.1% 的收益,如果你从哥伦布登陆时就开始这样做,而且不交税,到现在你的钱差不多才翻倍。(笑声)这确实——我是说,人们谈论宽松货币政策,但对持有钱的人来说可没那么宽松。它不会永远持续,但对那些靠固定收入生活的人来说,可能感觉像是永远。我非常同情他们。基本上他们中很多人,在 2008 年底世界看起来要崩溃的时候变得害怕。他们付出的代价确实——我认识一些这样的人,回报太糟糕了,他们的购买力会被蚕食。但这会在某个时候结束。我不知道它怎么结束,但我不想当美联储主席或财政部长。没人问过我,但也许这就是我说我不想干的原因。但——我们不会永远靠巨额预算赤字和非常宽松的货币政策运转下去。如果我们遇到麻烦,不该怪美联储,该怪国会。(掌声)

WARREN BUFFETTWell, it's very tough for anybody that's got their investment in short-term money. You know, if you're getting a tenth of a percent on some money market fund currently that if you'd started doing that when Columbus landed, and didn't pay any taxes, you'd have almost doubled your money by now. (Laughter) It's really — I mean, people talk about easy money policies, but it isn't so easy on the people who've got the money. It won't go on forever, but it may seem like forever to people that are on fixed income. I'm very sympathetic with them. Basically they got, many of them, became fearful when the world was looking like it was collapsing in late 2008. And the price they pay is really — I know some people like that that are — it's terrible in terms of returns and their purchasing power will be eaten away. But this will end at some point. I don't know how it will end, but I would not like to be chairman of the Fed or secretary of the treasury. Nobody's ever asked me, but maybe that's why I say I wouldn't want to do it. But the — we will — it won't work forever to run huge budget deficits and try and have very easy monetary policy. And when — if we do run into trouble, the blame should not go to the Fed, the blame should go to Congress. (Applause)

查理·芒格从某种意义上说,我们当下的现实处境近乎可笑地令人沮丧。股票之所以上涨,是因为把钱安全地放贷收息回报太差劲了。当然,一种回答是这局面必然无法持续,果真如此的话,股票相对而言就不会再有这么突出的价值。而反过来说,如果这局面真的像日本那样持续下去,我们也不会喜欢,因为那意味着我们深陷在某种可怕的停滞之中。这真是一段相当“令人振奋”的话。(笑声)

CHARLIE MUNGERIn some sense, the reality of our situation is almost amusingly depressing. Stocks are up because the return from loaning your money out at interest in a safe way is so lousy, and of course, one answer is that can't last. In which case, stocks won't be as pronounced a value, relatively speaking. And of course, if it does last, as it has in Japan, we won't like that either because it will mean we're mired in some horrible stagnation. This is a very cheery message. (Laughter)

沃伦·巴菲特极低利率——短期利率——对其他一切价值施加的压力,很难被高估。我是说,人们把钱放在 0.1% 的收益上,是因为他们害怕其他一切。但随着他们对其他一切的恐惧减弱,就像过去几年那样,推动股价上涨、推动房地产价格回升的压力巨大。当然,那些跟这些事有关的人明白这一点。但我不认为你应该低估过去一年股价上涨在多大程度上是那些把钱放在短期货币工具上的人所经历的痛苦的结果。除非他们对世界极度恐惧,否则他们会被推入其他投资,我认为我们已经看到很多这种情况,我们也会看看当利率上升时会发生什么,如果它们上升的话。

WARREN BUFFETTThe pressure that is exerted by extremely low interest rates — short-term rates — on the value of everything else, it's hard to overestimate that. I mean, the reason people have their money out at one-tenth of 1 percent is that they're afraid of everything else. But as they're being afraid of everything else abates, as it has over the last couple years, the pressure to push stock prices up, push real estate prices back up, it's enormous. And of course, that's understood by people who have something to do with those matters. But I don't think you should underestimate the degree to which the last year of stock prices has been a result of the agony that people are being put through that keep their money in short-term money instruments. Unless they're terrified of the world, they get pushed into other investments, and I think we've seen a lot of that, and we'll see what happens when money rates do go up, if they do.

像这样问问题,来给企业估值

Valuing businesses by asking questions

沃伦·巴菲特十二号。

WARREN BUFFETTTwelve.

现场股东您好,我叫杰夫·科尔维特(音),来自堪萨斯州奥拉西。我 1999 年开始做投资,正好在大型科技泡沫之前,不幸的是,我先学会了买入并持有、不要为市场价格波动焦虑,后来才学会给企业估值和运用安全边际有多重要。所以,就像查理说的,我立马就经历了惨痛的大失败,一开始就湿透了脚。还有——

AUDIENCE MEMBERHello, my name is Jeff Colvette (PH) and I'm from Olathe, Kansas. I got started in investing in 1999, right before the big tech bubble, and unfortunately I learned buy and hold and don't fret about market price fluctuations before I learned the importance of valuing a business and applying a margin of safety. So, as Charlie said, I got my feet wet with huge failure right away. And —

查理·芒格欢迎入伙。(笑声)

CHARLIE MUNGERJoin the club. (Laughter)

现场股东谢谢,我现在感觉没那么糟糕了。这就引出了我的问题。我感觉我已经读完了所有伯克希尔的报告,也读完了所有我能读到的关于你们二位的材料,非常感谢你们举办这么精彩的会议。但似乎可以归结为几件简单的事:给企业估值,并应用安全边际。那么我的问题是,对于如何一步步提高自己给公司估值的水平,你们有什么建议的方法?

AUDIENCE MEMBERThank you, I don't feel so bad now. So that leads to my question. It seems like I've read all the Berkshire reports and all the reading I can do about you two, and I thank you for these wonderful meetings. But it seems like it boils down to some simple things, valuing a business and applying a margin of safety. So my question is, what do you recommend for an approach to getting better and better at valuing companies?

沃伦·巴菲特这个问题问得非常非常好。就我个人来说,要知道,我一开始也完全不懂怎么给公司估值。是格雷厄姆教会了我一种方法,去评估某一类公司,后来也证明用这种方法做得很成功,只是这类公司的池子后来干涸了。不过,虽说如此——这套方法几乎能保证你免于失败,但没法保证这些机会能够一直存在。查理则教会了我很多关于持久竞争优势,以及一流的好生意到底价值何在。随着时间的推移,我对形形色色的生意也了解得更多了。但你很难想象,有多少生意是我觉得自己还不够懂的。最重要的事情,不是你的能力圈有多大,而是你清楚它的边界在哪里。你不需要把 90%、80%、70% 甚至 50% 的生意的专家都当上,但你必须对你实际投钱进去的那些生意有所了解。哪怕这在整个商业世界里只占极小一部分,也不是什么致命短板。我觉得,你可以想一想,你愿意为一只麦当劳汉堡付多少钱——你再想一想,你所在的老家奥拉西的那些本地生意。你愿意买下哪一家?你觉得哪家的经济特性是你能看懂的?哪家在 10 年、20 年后还会继续存在?哪家是你觉得极难与之竞争的?就是这样,不断地拿这些问题去问不同的生意,跟别人聊这些生意。时间长了,你的知识面自然会拓宽。而且永远要记着安全边际。我认为你的心态从根本上讲是对的,因为你认识到了自身的局限,而这一点在这个行当里极其重要。你会找到事做的。比如,大概六七年前——也许没那么久——六七年前,我看韩国股票那会儿,我之前从未想过韩国股票会是我要去买的标的。但我往那边扫了一眼,就发现有一批公司是满足安全边际检验的。在那笔投资里,我采取了分散策略,因为我对其中任何一家具体公司都没那么深的了解,但我清楚,打包买下 20 只,哪怕其中一家由骗子经营,或者有一两家遇到我没有预料到的竞争,因为它们实在是太便宜了,整个组合最终也会表现得相当好。那大致是延续了老派格雷厄姆的方法。你时不时就会发现一些机会,而个中美妙之处在于,你并不需要发现很多这样的机会。查理?

WARREN BUFFETTThat was a very, very good question. And in my own case, you know, I started out without knowing anything about valuing companies. And Ben Graham taught me a way to value a certain type of company that would prove successful, except the universe of those companies dried up. But nevertheless — it was almost a guarantee against failure, but it was not a guarantee that these things would continue to be available. Charlie taught me a lot about the value of a durable competitive advantage, and a really first-class business. But over time, I've learned more about various types of businesses. But you'd be amazed how many businesses I don't feel that I understand well. The biggest thing is not how big your circle of competence is, but knowing where the perimeter is. You don't have to be an expert on 90 percent of the businesses, or 80 percent, or 70, or 50. But you do have to know something about the ones that you actually put your money into, and if that's a very small part of the universe, that still is not a killer. And I think if you think about what you would pay for a McDonald's sandwich, you think you would pay for — you know, think about the businesses in your own hometown of Olathe. Which would you like to buy into? Which do you think you could understand their economics? Which do you think will be around 10 or 20 years from now? Which do you think it would be very tough to compete with? Just keep asking yourself questions about businesses. Talk with other people about them. You will extend your knowledge over time. And always remember that margin of safety. And I think you basically have the right attitude because you recognize your limitations, and that's enormously important in this business. You will find things to do. Six or seven years ago — maybe not that long — six or seven years ago, when I was looking at Korean stocks, for example, I never had any idea that Korean stocks would be something that I would be buying. But I looked over there, and I could see that there were a number of businesses that met the margin of safety test. And there I diversified, because I didn't know that much about any specific one, but I knew that a package of 20 was going to work out very well, even if a crook might run one of them, and a couple might run into competition I didn't anticipate, because they were so cheap. And that was sort of the old Graham approach. You will find opportunities from time to time, and the beauty of it is you don't have to find very many of them. Charlie?

查理·芒格这个嘛,显而易见,如果你想在某个充满竞争的领域里变得擅长,你就得反复思考它、大量学习它、反复练习它。而在这个行当里,世界运转的规律就是如此:你必须不断学习,因为世界在不断变化,你的竞争对手也在不断学习。所以,你只能每天早晨起床,努力让自己晚上睡觉的时候,比那天早晨刚起来时更聪明一点。如果能长时间坚持下去——在你努力掌握自己所从事之事的过程中,不断积累起或好或坏的经验——一直这样做的人,几乎没有谁会遭遇彻底的失败。他们可能会在某段时期运气不好或不顺,但极少有人会因此一败涂地。只要你的性情对了,你可能上升得很慢,但你必定会走上坡路。

CHARLIE MUNGERWell obviously, if you want to get good at something which is competitive, you have to think about it a lot, and learn a lot, and practice doing it a lot. And the way the world is constructed in this field, you have to keep learning, because the world keeps changing and your competitors keep learning. So you just have to get up each morning and try and go to bed that night a little wiser than you were when you got up. And if you keep doing that for a long time — and accumulate some experience, good and bad, as you try and master what you're trying to do — people who do that almost never fail utterly. They may have a bad period when luck goes against them or something. But very few people have ever failed with that. If you have the right temperament, you may rise slowly but you're sure to rise.

沃伦·巴菲特查理,你在学校里上过商业方面的课程吗?

WARREN BUFFETTCharlie, did you take any business courses in school?

查理·芒格没有。我学过会计。

CHARLIE MUNGERNone. I took accounting.

沃伦·巴菲特那你什么时候开始给生意估值的?你是怎么做的?

WARREN BUFFETTAnd when did you start valuing businesses and how did you go about it?

查理·芒格我还是个小男孩的时候。(笑声)我记得,我会去奥马哈俱乐部,那里有位老先生,每天早上 10:30 到俱乐部。他显然几乎不干活,却过得挺有钱。

CHARLIE MUNGERWhen I was a little boy. (Laughter) I can remember, I would come down to the Omaha Club, and there was an old gentleman who hit the Omaha Club about 10:30 every morning. He obviously did almost no work, and yet was quite prosperous.

沃伦·巴菲特他成了你的偶像。(笑声)

WARREN BUFFETTHe became your ideal. (Laughter)

查理·芒格是啊。但他让我作为一个小男孩感到非常好奇。我对我父亲说:“他妈的他是怎么做到的?”我父亲说:“查理,”他说,“他做的生意几乎没什么竞争。他收集并处理死马。”这是一个通过策略避开竞争的例子。然后你不断在现实中问这样的问题,从小就问,你就会慢慢学习。你不也是这么干的吗?

CHARLIE MUNGERYeah. But he made me very curious as a little boy. I said to my father, "How in the hell does he do that?" And he said, "Charlie," he said, "A business where he enjoys practically no competition. He gathers up and renders dead horses." That was an example of avoiding competition by one stratagem. And you keep asking questions like that of reality, starting at a young age, you gradually learn. And weren't you doing the same thing?

沃伦·巴菲特是啊,谢天谢地,他后来超越了他最初的那个认识。(笑)

WARREN BUFFETTYeah, thankfully he went beyond his original insight there. (Laughs)

查理·芒格我注意到,挺有意思的——我小时候,那些生意的掌权者,在奥马哈,很多那些生意都破产了,很多在窘迫中低价卖掉了。而有些从小做起的人,比如基威特,当初没人觉得他们是早期那些大人物。我觉得生活就是这样。很难接近顶端,一旦你达到了某个位置,也很难守住。但我觉得你能预测基威特很可能赢。他们更关心把事情做对。他们更关心避免麻烦。他们对自身施加了更多纪律。

CHARLIE MUNGERI noticed, it was rather interesting — you take the rulers of the businesses when I was a little boy, an awful lot of those businesses, in Omaha, a lot of those businesses went broke, a lot of them sold out at modest prices under distress. And some of the people who rose, like Kiewit, from small beginnings, nobody thought of as the great glories of that early time. And I think that's kind of the way life is. It's hard to get anywhere near the top, and it's hard to hold any position once you've attained it. But I think you can predict that Kiewit was likely to win. They cared more about doing it right. They cared more about avoiding trouble. They put more discipline on themselves.

沃伦·巴菲特嗯,如果你很了解那个人,你就会赌他赢,对吧?

WARREN BUFFETTWell, if you knew the individual well, you would have bet, right?

查理·芒格什么?

CHARLIE MUNGERWhat?

沃伦·巴菲特如果你很了解那个人。

WARREN BUFFETTIf you knew the individual.

查理·芒格我不会赌我认识的那些已经有钱的人。但我会赌皮特·基威特。他姐姐教过我数学,不,一半荷兰血统,一半德国血统,你知道,这是个硬核的文化。(笑声)

CHARLIE MUNGERI would not have bet on any of the people I knew who were already wealthy. But I would have bet on Pete Kiewit. His sister taught me math, and no, half-Dutch, half-German, you know, this is a tough culture. (Laughter)

沃伦·巴菲特这就是你的——各位都听到了。一半荷兰,一半德国。(笑声)

WARREN BUFFETTThere's your — you just heard it folks. Half-Dutch, half-German. (Laughter)

查理·芒格不过——

CHARLIE MUNGERWell but —

沃伦·巴菲特出去找这种人去。(笑声)

WARREN BUFFETTGo out looking for them. (Laughter)

查理·芒格嗯,推荐这个的人姓芒格。(笑声)总之——不——我不觉得那是——我只是自然而然地那么做。什么在起效,什么在失败,为什么起效,为什么失败?如果你有那样的性格,你会慢慢学会。如果你没有那种性格,我帮不了你。(笑声)

CHARLIE MUNGERWell, the man who's recommending this is named Munger. (Laughter) Anyway, the — no — I don't think it's that — I was just automatically doing that. What was working, what was failing, why was it working, why was it failing? If you have that temperament, you are gradually going to learn. And if you don't have that temperament, I can't help you. (Laughter)

沃伦·巴菲特如果你跟着皮特·基威特 10 年,你永远看不到他做任何蠢事,对吧?

WARREN BUFFETTIf you'd followed Pete Kiewit around for 10 years, you never would have seen him do anything dumb, right?

查理·芒格哦对。就是这样——

CHARLIE MUNGEROh yeah. It's so —

沃伦·巴菲特关键就是避免做蠢事。你不必很聪明,但你知道,你得避免那些几乎明摆着的错误。但我要说,你刚才说的方向是对的,特别是掌握基本原则、知道自己的局限、但仍然不断学习各种生意。查理,我觉得,他当律师的时候,任何找上门的客户,查理都会像一个拥有这家公司的老板一样去思考那个生意。他很可能觉得,他对那家生意懂得比老板——也就是他的客户——还多。(笑)但我记得,50 年前跟他聊天,他会开始谈论贝克斯菲尔德的卡特彼勒经销商之类的事。他没法看一个生意而不去想它的基本经济逻辑。那个家伙的卡特彼勒生意做得怎么样了?(笑)

WARREN BUFFETTIt's avoiding the dumb thing. You really don't have to be brilliant, but, you know, you have to avoid just sort of what almost seem the obvious mistakes. But I would say that you're on the right track back there, in terms of having the basic fundamentals, knowing your limitations, but still seeking to learn more about various kinds of businesses. Charlie, I think, when he practiced law, any client that came in Charlie was thinking about that business as if he owned the place. And he probably generally thought he knew more about the place than the guy that actually owned it, who was his client. (Laughs) But I remember talking to him, you know, 50 years ago, and he would start talking about Caterpillar dealerships in Bakersfield or something of the sort. He was incapable of looking at a business without thinking about the fundamental economics of it. How'd that guy do with the Caterpillar deal? (Laughs)

查理·芒格嗯,他以一个完全不合理的价格把它卖给了一家愚蠢的石油公司。(笑声)它根本不值他拿到手的一半。

CHARLIE MUNGERWell, he sold it for a perfectly ridiculous price to a dumb oil company. (Laughter) It wasn't worth half what he got for it.

沃伦·巴菲特但他们有一个概念和战略。

WARREN BUFFETTBut they had a concept and a strategy.

查理·芒格他们有一个概念和战略,结果发现他们还有顾问。(笑声)

CHARLIE MUNGERThey had a concept and a strategy, and turned out they had consultants. (Laughter)

沃伦·巴菲特是啊。(笑)

WARREN BUFFETTYeah. (Laughs)

资本回报率最高的公司

Companies with the best return on capital

沃伦·巴菲特贝基?

WARREN BUFFETTBecky?

贝基·奎克这个问题来自南达科他州阿伯丁的卡森·米切尔,他问你们两位:“伯克希尔旗下哪个生意资本回报率最高?全世界范围内,哪个生意资本回报率最高?”他还附了一句:“PS,我本想坐火车来,但运粮车厢里没座位。”(笑声)

BECKY QUICKThis question comes from Carson Mitchell in Aberdeen, South Dakota, who asks both of you, "What business has had the best return on capital for Berkshire, and what business of any on earth has had the best return on capital?" And he adds, "PS, I would have come by rail but there are no seats in the grain rail cars." (Laughter)

沃伦·巴菲特这有两种看法。如果你说的是经营生意实际需要的资本,而不是我们可能为这个生意付出的价钱——我是说,如果我们买下了一个好生意——你可以运营可口可乐公司——假设你有装瓶系统——你可以用零资本运营它。但如果你花 1000 亿美元买下它,你可以把那看作你的资本,也可以看作基本的资本需求。我们看一个生意好不好时,是根据生意实际需要的资本来定义的。它对我们来说是不是好投资,最终取决于我们为它付了多少钱。有些生意是在负资本基础上运营的。卡罗尔在《财富》杂志工作。你知道,任何伟大的杂志都是用负资本运营的。我是说,订户提前付款,几乎没有固定资产,应收账款也不算多,库存为零。所以一个杂志生意——我猜《人物》杂志或《体育画报》就是用负资本运营的,尤其是《人物》杂志赚很多钱。所以有些生意就是这样。嗯,我们有过一家叫蓝筹印花的公司,我们提前拿到了浮存金,实际上是用相当可观的负资本运营的。但很多伟大的生意需要的资本非常非常少。苹果不需要那么多资本,你知道。最好的那些,当然,是那些可以做得非常大但又不需要资本的生意。喜诗糖果是个好生意,需要的资本非常少,但我们没法让人们每天吃十磅盒装巧克力。

WARREN BUFFETTThere's two ways of looking at it. If you talk about the capital necessary to run the business, as opposed to what we might have paid for the business — I mean, if we buy a wonderful business — you could run the Coca-Cola Company —assuming you had the bottling systems — you could run it with no capital. Now, if you buy it for $100 billion, you can look at that as your capital or you can look at the basic capital. When we look at what's a good business, we're defining it in terms of the capital actually needed in the business. Whether it's a good investment for us depends on how much we pay for that in the end. There are a number of businesses that operate on negative capital. Carol's with Fortune magazine. You know, any of the great magazines operate with negative capital. I mean, the subscribers pay in advance, there are no fixed assets to speak of, and the receivables are not that much, the inventory is nothing. So a magazine business — my guess is that People magazine operates, or Sports Illustrated operates, with negative capital, and particularly People makes a lot of money. So there are certain businesses. Well, we had a company called Blue Chip Stamps where we got the float ahead of time, and operated with really substantial negative capital. But there are a lot of great businesses that need very, very little capital. Apple doesn't need that much capital, you know. The best ones, of course, are the ones that can get very large while needing no capital. See’s is a wonderful business, needs very little capital, but we can't get people eating ten pounds of boxed chocolates every day.

查理·芒格这里头除外。

CHARLIE MUNGERExcept here.

沃伦·巴菲特我们当然想。(笑)一般来说,优秀的消费类企业需要的资本相对较少。那些客户提前付款的企业——比如杂志订阅、保险——用的是客户的资金。我们喜欢这类企业,当然,全世界都喜欢,所以收购它们时竞争会非常激烈。比如我们有一家由凯茜·巴伦·塔姆拉兹经营得很出色的公司,叫 Business Wire。Business Wire 不需要大量资本,它有应收账款等等,但它是服务型企业,很多服务型和消费型公司所需资本都不多。一旦它们成功,那可就不得了。查理?

WARREN BUFFETTWe want to. (Laughs) Generally, the great consumer businesses need relatively little capital. The businesses where people pay you in advance, you know, magazine subscriptions being a case, insurance being a case, you know, you're using your customer's capital. And we like those kind of businesses, but of course, so does the rest of the world, so they can become very competitive in buying them. We have a business, for example, that's run wonderfully by Cathy Baron Tamraz, called Business Wire. Business Wire does not require a lot of capital. It has receivables and everything, but it is a service-type business and many of the service-type businesses and consumer-type businesses require little capital. And when they get to be successful, you know, they can really be something. Charlie?

查理·芒格我没什么要补充的。但不管怎样,公式从未改变。

CHARLIE MUNGERI've got nothing to add, but at any rate, the formula never changes.

沃伦·巴菲特如果你能拥有世界上的一家企业,会选哪一家,查理?(笑声)我希望我们已经拥有了它们,我自己这么想。

WARREN BUFFETTIf you could own one business in the world, what would it be, Charlie? (Laughter) I hope we already own them, myself.

查理·芒格几十年前我们讨论这个话题就惹过麻烦。

CHARLIE MUNGERYou and I got in trouble by addressing such a subject many decades ago.

沃伦·巴菲特没错。(笑)

WARREN BUFFETTThat's right. (Laughs)

查理·芒格我觉得我不会再回到这个话题了。

CHARLIE MUNGERAnd I don't think I'll come back to it.

沃伦·巴菲特好。(笑声)第 13 个问题——

WARREN BUFFETTOK. (Laughter) Number 13 —

查理·芒格如果你点出某家拥有惊人定价权的企业,那说的就是垄断或近乎垄断的企业。

CHARLIE MUNGERIf you name some business that has incredible pricing power, you're talking about a business that's a monopoly or a near monopoly.

沃伦·巴菲特当然。

WARREN BUFFETTSure.

查理·芒格我觉得我们坐在上面点出自己最欣赏、而别人又视为垄断的企业,并不是什么明智之举。

CHARLIE MUNGERAnd I don't think it's very smart for us to sit up here naming our most admired business or something, that other people regard as a monopoly.

沃伦·巴菲特好,我们往前走吧。(笑声)

WARREN BUFFETTOK. We'll move right along. (Laughter)

电话没响,但我们随时准备收购

Phone hasn't been ringing, but we're still ready to buy

沃伦·巴菲特我看看,第 13 个问题答过了吗?没有,我觉得还没有,那是在另一个分会场。那边有人吗?

WARREN BUFFETTLet's see, have we done number 13? No, I don't think so, that's in the other room again. Anybody there?

现场股东有,巴菲特先生、芒格先生,从分会场向你们问好。我叫格伦·唐,从纽约来。我想感谢两位在经济危机中堪称典范的受托管理。因为你们的努力,我们在多个层面上都变得更富足了。我想问的是伯克希尔的增长,具体是你们的收购前景和收购意愿。电话有响吗?

AUDIENCE MEMBERYes, Mr. Buffett, Mr. Munger, greetings from the breakout room. My name is Glenn Tongue from New York. I would like to thank you both for your exemplary stewardship through the economic crisis. We are all wealthier in several ways as a result of your efforts. I'd like to ask about Berkshire's growth, specifically your acquisition outlook and appetite. Has the phone been ringing?

沃伦·巴菲特在伯克希尔,电话并不常响,你们也知道。部分原因是——我们在年报里列出了我们寻找标的的标准,我们并不是在追逐规模越来越大的公司。当我们明确说想收购税前利润至少 7500 万到 1 亿美元的企业时,这就筛掉了大量来电。我得说,如果一年能接到三四个认真的电话,大致符合我们的标准,看起来有那么一点可能,那就算是个好年头了,我喜欢这样。不觉得在可能引起我们兴趣的机会出现的频率上有什么大的变化。答案是,就兴趣而言,我们的兴趣和以往一样强烈。我是说,我们为收购 BNSF 开了一张大支票并发行了股票。但如果周一早上电话响,说有一笔大交易,我会倍感欣喜。我们会想办法把它做成。查理?

WARREN BUFFETTThe phone doesn't ring very often at Berkshire, you know. That's partly because — well, we set out our criteria in the annual report for what we're looking for, and we're not looking for larger and larger things. So when we start saying that we want to buy businesses that earn 75 or 100 million, at a minimum, before tax, that weeds out a lot of phone calls. And I would say that, you know, if we get a couple of — three or four serious phone calls a year that sort of meet our criteria that look like they might be a possibility, that's a good year, I like that. I don't think there's been any major change in the frequency that something comes along that might interest us. The answer is, in terms of being interested, we're as interested as ever. I mean, we wrote a big check and issued shares in connection with BNSF. But I would love it if Monday morning my phone rings with some big deal. We'll figure out a way to do it. Charlie?

查理·芒格是啊,我们在收购优秀企业上能取得如此成功,连我自己都感到惊叹。帮了我们大忙的,是人性中的反感情绪——很多卖给我们的人非常聪明,他们对几乎所有其他选项都感到厌恶。他们不想把企业卖给某种以收费为导向的收购体系,那种体系根本不在乎他们的员工或企业。最后他们决定加入我们这家,而不是加入那些替代选项。当然,这对我们来说再好不过了。我们面前有一个筛选机制,在某种程度上保护我们不招来不合适的人。很少有人拥有这种特别之处——我们接到的出售意向,来自那些不愿意把企业卖给任何其他人的卖家。这确实挺特别的。这种事发生了,我算算,有多少次了?

CHARLIE MUNGERYeah, it's amazing to me that we have been as successful as we have been in buying desirable places. And it's human revulsion that has helped us, because many of the people who sell to us are so smart that they're revolted by almost everything else. They don't want to sell into some fee-driven buying system that doesn't care about their employees or their business. And they finally decide they want to join this one, they don't want to join the alternatives. And of course, that's marvelous for us. We've got a screening device out there that is protecting us, to some extent, from the wrong sort of people. And very few people have this particular — We get offered things by people who would not sell to anybody else. That is really peculiar. And it's happened what, how many times?

沃伦·巴菲特呃——

WARREN BUFFETTWell —

查理·芒格很多次。

CHARLIE MUNGERA lot.

沃伦·巴菲特确实发生过,而且是在重要的交易上。有个例子我之前提过,所以可以说出名字。当 ISCAR 联系我时,我之前从没听说过 ISCAR,也没听说过给我写信的艾坦·韦特海默,但他基本上告诉我,而且说得很明确:他们要么把公司卖给伯克希尔·哈撒韦,要么就不卖给任何人。我们见了面,做成了交易。还有另一个人——我不说具体时间——他来了,他已经考虑了一年左右,关于他的公司,他经营了几十年。他说:“有三个选择。一是卖给竞争对手。”他说:“他们会立刻想着把所有人都裁掉、把总部搬走等等,会拆掉他用 30 年时间建立的东西。”他决定不想那样做,尽管卖给竞争对手可能比卖给任何人出价都高——这是常有的事。然后他考虑卖给杠杆收购公司——现在叫私募股权公司——他决定不想让他的公司沦为一块“肉”,过不了几年就被转卖。他真的很想找个永久的归宿。所以他说:“我来找你,不是因为你多有魅力。”他说:“你是唯一剩下的人。”(笑声)我们买下了那家公司。这种事时不时会发生,而且纯属偶然。是有人生活中遇到某些事,决定要确保一个永久的归宿。可能因为家族不和,也可能有五六种原因。也许有人想把公司变现,以便捐出大笔钱。但这种事情会周期性出现,我们是合乎逻辑的接听电话的对象,我们会接到电话。但我们没办法加速这个过程或做什么。我们只在事情发生时准备好行动。我是说,如果周一我接到电话,是一个 100 亿美元的交易,我又喜欢,我会说同意。(笑)然后我再想办法怎么操作。

WARREN BUFFETTIt's happened, and on important ones. There's one I've mentioned before, so I can mention the name. When I heard from ISCAR, and I'd never heard of ISCAR before, I'd never heard of Eitan Wertheimer, who wrote me, but he basically told me and made it quite specific, they either wanted to sell to Berkshire Hathaway or they didn't want to sell it to anybody. And we met and we made a deal. And there was another person — I won't even define exactly the time period — but he came in and he'd been thinking about it for about a year on this business, and he'd built it over many decades. And he said, "There were three possibilities. One was to sell it to a competitor." And he said, "They would have ideas immediately about all the people they could take out of this place and move the headquarters," and everything, and they would dismantle something that he'd spent 30 years or so building. And he decided that he didn't want to do that, even though it was probably worth more to a competitor, because that's often the case, than to anybody else. And then he looked at selling to a leverage buyout firm — and now would call itself a private equity firm — and he decided he did not want his place being, basically, a piece of meat that would be resold in not that many years. He really wanted to find a permanent home. So he said, "When I come to you, I don't come to you because you're so damned attractive." He said, "You're the only guy left." (Laughter) And we bought the business. So that happens from time to time, and it's accidental. It's when something happens in someone's life that they decide they really want to assure a permanent home. It may be because the family isn't getting along. It may be, you know, a half a dozen reasons. Maybe somebody wants to monetize it because they want to give away a lot of money. But periodically that will come up, and we are a logical place to get the call, and we will get the calls. But there's not much we can do to accelerate the process or do anything of the sort. We are ready to act when it happens. I mean, if I get a call, and it's a $10 billion deal, on Monday, and I like it, I will say yes. (Laughs) And then I'll figure out how we do it.

查理·芒格是啊,我不觉得这种日子结束了。也许,实际上肯定会,比早年慢一些。但考虑到我们现在比那时富了多少,这也不算什么坏事。

CHARLIE MUNGERYeah, I don't think it's over. It may be, in fact, it will be, slower than it was in the early days. But that's not so bad, considering how much richer we all are than we were then.

事关伯克希尔未来的重大命题

Big question for Berkshire's future

沃伦·巴菲特安德鲁?

WARREN BUFFETTAndrew?

安德鲁·罗斯·索金我想这可能是最后几个问题之一。来自马萨诸塞州韦纳姆的股东彼得·布罗奇写道:“沃伦、查理,谢谢你们改进了去年的问答环节。”顺着这个思路,有没有一些重要的问题,你们惊讶于没人问过,关于伯克希尔的财务或业务?如果有,如果角色互换,你们会问自己什么问题?

ANDREW ROSS SORKINSince I imagine this may be one of the last questions, Peter Brotchie, a shareholder from Wenham, Massachusetts, writes to say, "Thank you, Warren and Charlie, for improving the Q&A session last year. "Along those lines, are there important questions that you were surprised that you don't get asked about Berkshire's financials or businesses? And if so, what is the question you would ask yourself if the roles were reversed?"

沃伦·巴菲特安德鲁,首先,我要说我们收到了很多关于改变形式的赞扬。它奏效了,所以我们继续沿用。效果好极了。(掌声)这掌声是给你的,不是给我的,你当之无愧。它确实提高了问题的质量,让问题跟伯克希尔相关,并有一套筛选系统,不用我们自己来筛选。现在,我给了查理时间思考该怎么回答,所以我把问题交给他。(笑声)

WARREN BUFFETTWell Andrew, first of all, I will say we got a lot of compliments on changing the format. It worked, and that's why we're continuing it. So it's worked very well. (Applause) And that applause is for you, not for me, and you deserve it. It really has improved the quality of questions, in terms of having it Berkshire-related and having a system of weeding them out without us being the ones that do the weeding out. Now, I've given Charlie time to think about what the answer to that question is going to be, so I'm going to turn it over to him. (Laughter)

查理·芒格嗯,关于伯克希尔该做什么不同的事,我没太多要说的。我觉得有意思的是,我们投资了比亚迪,因为比亚迪正沿着新技术的发展前沿冲浪,而这一直不是——我们总是吹嘘避开这块。这么说公平吗?

CHARLIE MUNGERWell, I don't have a lot of comment about things that should be done differently at Berkshire. I think it is quite interesting that we got into BYD, because BYD is surfing along on the developing edge of new technology, and that has not — we have always bragged about avoiding that. Isn't that a fair statement?

沃伦·巴菲特公平。

WARREN BUFFETTThat's fair.

查理·芒格但我们现在就身在局中。我觉得这说明我们展现了学习能力。我认为比亚迪的投资会非常成功。而且它会以一种让所有股东都感到极大满足的方式成功,因为我认为他们会帮助解决世界上的某些重大问题。那个地方——你知道,我自豪地提过基威特公司。他们更努力,更自律。我对比亚迪就是这种感觉。跟这样的人合作是种乐趣,我一生中,和这样的人取得了最大的成就。所以对我来说,我们找到了同类,只不过他们更优秀。我们可能还会做更多。我们通常没有足够的信心涉足风险投资,去投资一个只有想法、再聪明也还是年轻人的创业者。

CHARLIE MUNGERAnd yet here we are. I think it's because we've shown some capability for learning. And I think the BYD investment is going to work out very well. And I think it'll work out very well in a way that gives great pleasure to all of us shareholders, because I think they're going to help solve some significant problems of the world. And, that place is — you know, I spoke with pride of Kiewit. They tried harder, they were more self-disciplined. That's the way I feel about BYD. And it's a pleasure to associate with such people, and in my life those are the people with whom I've achieved the most. So as far as I'm concerned, we found our own kind, except they're better. And we may do more of that. And we wouldn't have felt confident enough to go into venture capital, typically with just a bright young man with an idea, no matter how brilliant.

沃伦·巴菲特我可不行。

WARREN BUFFETTNot me.

查理·芒格不,我也不会。但比亚迪在我们发现它的时候,已经用实力证明了自己。他们做到了一些在我看来几乎不可能的事,然而他们确实做到了。所以,我不认为这是伯克希尔做的最后一件不寻常的事,也不是最后一件能成功的事。我觉得伯灵顿北方铁路的收购——我们做这笔交易时,就知道这对他们的股东比对我们的股东更有利,因为他们毕竟是加入了伯克希尔·哈撒韦。(笑声)但我们也认为这对我们的股东有利。既然对我们来说已经满意,我们何必在乎这对他们更有利呢?我认为这种事还会再次发生。这就是我们的文化。你知道,中西部风格,不断改善这个地方。有了中美能源和伯灵顿,我们在伯克希尔注入了不少工程元素,这我当然喜欢。所以我希望你们对现在的发展方向感到自在,因为我认为它们会继续沿着同样的方向前进。(掌声)

CHARLIE MUNGERNo, I wouldn't either. But BYD had won its spurs in life by the time we found it. They had accomplished things that struck me as almost impossible to do, and yet they'd done them. And so I don't think that's the last unusual thing that Berkshire will do, and the last one that will work. And I think the Burlington Northern acquisition — when we did it, we knew it would be better for their shareholders than it was for ours, because, after all, they were getting into Berkshire. (Laughter) But we also thought it was good for our shareholders. And why should we care that it was better for theirs, if it was satisfactory for us? And I think that will happen again, too. That's our kind of a culture. You know, Middle Western, and constantly improving the place. And with MidAmerican and Burlington, we're getting a fair amount of engineering into Berkshire, which of course, I like. And so I hope you people are comfortable with the way things are going, because I think they'll keep going in the same direction. (Applause)

沃伦·巴菲特是的。(掌声)我认为它们会继续沿着同样的方向前进。但要回答你那个问题,安德鲁,我可能会问这样的问题:“你能长时间有效地使用你产生的所有资本吗?”我认为答案是,即使——我们会看到更多机会,也会做更多类似的事。但总有一个时点,数字变得足够大,以至于做能增值的事变得异常困难。我的意思是,如果你只是把数字推演下去,你会看到在 10 年或 15 年内,不仅已经积累的资本,而且所有业务产生的资本,都会让做那些每投入一美元能创造超过一美元价值的事变得非常困难。一部分资金可能还能以这种方式使用,而且很可能会被用于我们现有的业务中。总有一个时点,数字会变得太大。实际上,我们的历史是一条不断接近那个点的曲线。结果证明,我现在认为我们能走得比我 30 年前想象的要远得多。我是说,事情就是那样发展的。部分原因是我们看到了 30 年前我从未想过会看到的东西。但确实有极限。总有一天,我们无法明智地——在我看来——总有一天,我们无法明智地使用我们内部产生的 100% 的资本。到那时,我们会做些事——任何最符合股东利益的事,都会被做。

WARREN BUFFETTYeah. (Applause) I think they will keep going in the same direction. But to answer your question on that, Andrew, I would probably ask the question, you know, "Can you keep using all of the capital you generate, effectively, for a very long time?" And the answer, I think, to that is that even — we will see more things and we will do some more of this. There comes a point where the numbers get big enough that it gets extraordinarily hard to do things that add value. I mean, if you just play out the numbers, you could see where in 10 or 15 years, not only the capital that's already accumulated, but the generation of capital in everything, would make it very hard to do things that are, essentially, creating more than a dollar of value per dollar invested. A portion of the money may be able to be used that way, and likely would be used in the kind of businesses we're in. There comes a point where the numbers get too big. And actually, our history is a curve that approaches that point all the time. It's turned out to be that now I think we can go a lot further than I would have thought 30 years ago. I mean, it's just — it's developed that way. And partly that's because we see things that I never would have thought we would have seen 30 years ago. But there is a limit. And there will come a time when we cannot intelligent — in my view — there will come a time when we cannot intelligently use 100 percent of the capital that we develop internally. And then we'll do something that's — whatever is in the most interest — best interest — of the shareholders will be done at that point.

查理·芒格我认为在投资方面,伯克希尔会引入——可能比你们很多人预期的要早——一些有望成为,嗯,即使不如沃伦那么好,也是相当接近的人。在某些情况下,他们拥有沃伦所缺乏的能力。换句话说,也不全是坏事。(笑声)所以我相当乐观。(笑声)我能看到——我相信我们会成功的原因,是因为沃伦从不多看那些不够古怪的人一眼,当然,你们现在抬头看的就是这样的例子。

CHARLIE MUNGERI think we will get into Berkshire, on the investment side — probably starting sooner than many of you expect — people who have some promise of being, well, if not as good as Warren, a decent approximation. And in some cases with abilities that Warren lacks. In other words, it won't be all negative. (Laughter) And so I'm really quite optimistic. (Laughter) I can see — the reason I think we will succeed at that is because Warren never looks twice at anybody who isn't a little eccentric, which, of course, is what you're looking at when you look up here.

沃伦·巴菲特活生生的例子,没错。(笑声)

WARREN BUFFETTLiving proof, yeah. (Laughter)

[章节] “找到你的激情,然后不要让任何事情阻止你”

"Find your passion, and then don't let anything stop you"

沃伦·巴菲特嗯,我想我们最好进入第一部分。(笑)

WARREN BUFFETTWell I think we'd better move on to section 1. (Laughs)

现场股东大家好,我叫约瑟夫·马泽拉,来自宾夕法尼亚州吉姆索普。首先,我想感谢芒格先生和巴菲特先生,以及本次会议的董事会,还有整个股东周末活动。到目前为止,我度过了非常愉快的时光。

AUDIENCE MEMBERHello, my name is Joseph Mazzella from Jim Thorpe, PA. I wanted to first thank Mr. Munger and Mr. Buffett, as well as the board of directors for this meeting, as well as the whole shareholder weekend. I've had a great time so far.

沃伦·巴菲特太好了。(掌声)

WARREN BUFFETTTerrific. (Applause)

查理·芒格谢谢。

CHARLIE MUNGERThank you.

现场股东接下来,我想分享一点。亚里士多德在被问及如何定义财富时,给出了一个简单的回答:“财富属于支出少于收入的人。”对于像我这样的年轻创业者,您能给出什么建议,告诉我们如何在经营自己的企业时定义财富并积累财富——因为我希望有朝一日能打造出一家您会有兴趣收购的公司。

AUDIENCE MEMBERWith that, I wanted to share. Aristotle, when asked how to define wealth, answered simply this, "It is he who spends less than he earns." What advice could you give a young entrepreneur as myself on how to go about defining and both building wealth within their own business, as I hope to build a business that, one day, you'd be interested in acquiring.

沃伦·巴菲特我预测你会建成的。你知道,它可能到不了那么大——而且我们也是动态变化的——但如果你一开始就遵循你刚才阐述的原则,你可能还会有其他类似的原则,我们也会同意的。追随你的激情,这无可替代。我的意思是,我显然热爱我所做的事,而且我一直在做这件事的过程中热爱它。查理也一样。我们的经理们,你知道,他们各式各样——有些读过商学院,有些没有。他们什么类型都有。但他们共同的特点——他们都成功——共同的特点是他们热爱自己所做的事。你在生活中必须找到这一点。有些人非常幸运,很早就找到了。我父亲碰巧在证券行业,这是运气好,所以我去他办公室时,那里有很多书可以读,我就被迷住了。但你知道,如果他从事其他职业——我想我最终也会读那些书,但会晚得多。所以如果你找到了让你兴奋的事,我猜你会做得非常好。而且它的美妙之处在于,从某种意义上说,竞争没那么多。在你选择投入的赛道上,不会有太多人跑得比你快。如果你还没找到——你可能已经找到了——但如果你还没找到,你得继续寻找。我们有 70 多位经理。你知道,有些人甚至没上过高中,是吧,查理?(听不清)

WARREN BUFFETTI predict you're going to build one. You know, it may not quite get to the size that — and we're a moving target as well — but if you start off with that principle you just enunciated, there are probably some other similar principles that you'll have that we would also agree with. There's nothing like following your passion. I mean, I love what I do, obviously, and I've loved it the whole time I've done it. Charlie is the same way. We have managers, you know, they come — some of them went to business school, some of them didn't, you know. They're all types. But the common factor in them — they're successful — the common factor is they love what they do, you know. And you've got to find that in life. And some people are very lucky in finding it very early. It was dumb luck that my father happened to be in the securities business, so when I would go to his office there were a lot of books to read, and I got entranced with that. But, you know, if he'd been in some other occupation — I think I would have read those books eventually, but it would have been a lot later. So if you find something that turns you on, my guess is you're going to do very well in it. And the beauty of it is, in a sense, there's not that much competition. There are not a lot of people out there that are going to be running faster than you in the race that you elect to get into. And if you haven't found it yet — you may well have found it — but if you haven't found it yet, you know, you've got to keep looking. And we've got 70-plus managers. You know, some of them didn't — we had one guy that didn't go to high school, even, didn't he, Charlie? (Inaudible)

查理·芒格哦,是的。

CHARLIE MUNGEROh yeah.

沃伦·巴菲特我想,他四年级就辍学了。B 夫人这辈子一天学都没上过。你们去家具城的时候——我希望你们今晚就去,我们今天销量有望创纪录(笑声)——你们在那 78 英亩土地上看到的是全美最大的家居用品店,销售额约 4 亿美元。这是美国最大的门店,起步资金只有 500 美元,由一个一天学都没上过、不会读也不会写的女人拿出来。她热爱自己做的事。我讲个故事,这是真事。她九十多岁的时候,请我去她家吃饭。这很不寻常。房子很不错,离店里也就六七个街区。我走进屋子,沙发、椅子、台灯、餐桌,上面都挂着绿色的小价签。(笑声)这让她感觉像在家一样。(笑声)我对她说:“B 夫人,你就是我欣赏的那种女人。”什么索菲亚·罗兰那些都不算什么,这才是我欣赏的女人。她听了特别高兴。她一辈子都热爱这件事,你想想这带来了什么。我是说,这简直——不可思议。你瞧,有一次——我父亲常引用爱默生的话:“你内在的力量在本质上是全新的。”而 B 夫人内在的力量,在本质上就是全新的。她用一辈子的时间创造了令人惊叹的成就。所以,找到你的热情所在,然后别让任何事阻挡你。

WARREN BUFFETTHe quit in fourth grade, I think. Well, Mrs. B never went to school a day in her life. And when you go out to the Furniture Mart — I hope you go out this evening, we expect to set a record today in sales (laughter) — what you are looking at on those 78 acres, you know, is the largest home furnishing store, about 400 million in sales. The largest store in the United States, and it comes from $500 of capital paid in by a woman that never went to a day of school in her life and couldn't read or write. She loved what she was doing, and, you know, I tell the story, this is a true story. When she was well into her 90s, she invited me over to her house for dinner. That was very unusual. And a very nice house, six or seven blocks away from the store. And I went into the house, and the sofa, the chairs, the lamp, the dining room table, they all had little green price tags hanging down. (Laughter) It made her feel at home. (Laughter) And I said to her, "Mrs. B, you are my kind of woman." Forget Sophia Loren and all of that, this is my kind of woman. She loved it. And she loved it all her life, and just think of what that produced. I mean, it just — it's incredible. I mean, you know, one time — my dad used to quote Emerson, that "the power that lies within you is new in nature." And basically, the power that was within Mrs. B was new in nature. And over a lifetime it produced amazing things. So find your passion, and then don't let anything stop you.

[章节][关键] 芒格的生活基本算法

Munger's fundamental algorithm of life

沃伦·巴菲特好了,卡罗尔?(掌声)

WARREN BUFFETTOK, Carol? (Applause)

卡罗尔·卢米斯这是一个深具哲学意味的问题。“许多你”——这位先生不愿透露姓名——“许多你和查理做的事、倡导的理念,与人们的常见做法和预期截然相反。”“比如,你们不更换所收购公司的管理层,你们赞赏长期服务的员工,而别人总是寻找新鲜血液,并在员工上了年纪就试图解雇。你们可能不鼓励退休,许多公司却鼓励。你们不给董事高额薪酬,也不用股票期权作为报酬。你们似乎不怎么雇用 MBA。你们不投资高科技,但公司增长却很快。你们不提供盈利指引。你们不住在纽约附近。你们不喜欢寿司。”(笑声)

CAROL LOOMISThis is a deeply philosophical question. "Many things that you" — the man did not want his name announced — "Many things that you and Charlie do and preach are opposite to those of what people practice and expect. "For example, you do not change the management of the acquired company, you applaud long-standing employees while others always look for fresh blood and try to fire people as they grow old. You probably do not encourage retirement, while many companies do. "You do not give large compensation to directors or compensate them using stock options. You do not seem to hire many MBAs. You don't invest in high tech, but your company has grown very fast. "You do not provide earnings guidelines. You do not live near New York. You do not like sushi." (Laughter)

沃伦·巴菲特这才是关键。(笑声)

WARREN BUFFETTThat's the key. (Laughter)

卡罗尔·卢米斯“我想知道,所有这些事情的根本原因是什么?换句话说,这里似乎有一个核心哲学,而我却没有领会到。我能把这些理解为孤立的原则,但实质在哪里呢?科学家和哲学家会尽可能寻找一个统一理论。你们的是什么?是佛教、异教还是别的什么?是的,我在寻找你们关于人生管理的基本或统一理论,或者说根本的指导原则。”

CAROL LOOMIS"I wonder, what is the fundamental reason for all of these things? In other words, there appears to be a central philosophy here that I am missing. "I can understand these as isolated principles, but where is the beef? Scientists and philosophers look for a unifying theory when possible. "What is yours? Is it Buddhism, or Paganism, or something else? Yes, I am looking for your fundamental or unified theory of management in life or fundamental guiding principles."

沃伦·巴菲特十个字以内。(笑声)

WARREN BUFFETTIn ten words or less. (Laughter)

查理·芒格让我来试试那个,沃伦。

CHARLIE MUNGERLet me try that one, Warren.

沃伦·巴菲特哦,好的。(笑声)

WARREN BUFFETTOh good. (Laughter)

查理·芒格这就是实用主义。一部分原因是,我们做事的方式与众不同,因为这适合我们。另一部分原因——这样做适合我们的性情和本性——还有一部分原因是,我们通过经验发现这样效果更好,至少从我们所处的位子上看是这样。就这么简单。而且我们有足够的理智,当某种方法行之有效时,就坚持做下去。所以我认为,我们在展示的是堪称生活的基本算法:重复行之有效的事。对你来说,这么说够简练吗?(笑声)

CHARLIE MUNGERIt's pragmatism. Partly, we do things in our different way because it suits us. And partly, we do it — it suits our temperaments and our natures — and partly, we do it because we've found through experience that it works better, at least with us sitting where we sit. It's just that simple. And we've had enough good sense when something is working very well to keep doing it. So I'd say we're demonstrating what might be called the fundamental algorithm of life. Repeat what works. Is that terse enough for you? (Laughter)

私营高速客运列车不经济

Private high-speed passenger trains aren't economic

沃伦·巴菲特我们接着到第 3 个问题,我喜欢这个。(笑)或者第 2 个,对不起。第 2 个。

WARREN BUFFETTWe'll go on to number 3, I like it. (Laughs) Or number 2, I'm sorry. Number 2.

现场股东下午好,我是卡罗琳·博伊尔,来自伊利诺伊州巴灵顿。感谢这场大会,也感谢所有幕后工作人员,整个活动安排得相当出色。(掌声)

AUDIENCE MEMBERGood afternoon, I am Carolyn Boyle, from Barrington, Illinois. Thanks for the meeting and thanks everybody from behind the scenes who put this together. It's quite well orchestrated. (Applause)

沃伦·巴菲特请允许我打断一下,这副评价他们完全当之无愧。我想指出,在伯克希尔,我们总部办公室的每一个人——我们一共 21 个人——全都参与了这次股东大会的筹备工作。我的意思是,我们的首席财务官都在忙这件事——你随便点总部任何一个人——都是因为他们自己乐在其中。我们不觉得应该专门设个部门来做这事、那事或是别的什么。我想,对于一家市值接近 2000 亿美元的公司来说,这大概相当少见。(笑)但你们刚才看到马克·汉堡在现场走来走去忙着呢。这是团队协作的成果,而且我希望他们从中得到了乐趣,因为他们肯定不是冲着奖金来的。(笑)不过我认为这体现了我们这家组织的风貌。谢谢,抱歉打断你了,请继续。

WARREN BUFFETTIf I may interrupt you for just one second, that's very well deserved. And I would to point out that at Berkshire, everybody in our home office — we have 21 of us — they all participate in working at this meeting. I mean, our CFO works on it — you name anybody in the office — because they enjoy it. We don't think we should have a department, you know, for this or that, or the other thing. And I think that's probably fairly unusual with companies with market caps of close to $200 billion. (Laughs) But you've seen Marc Hamburg walking around here and doing things. It's a group effort, and they have — I hope they have — fun doing it, because they sure don't get a bonus for it. (Laughs) But I think it exemplifies the organization. Thank you, I'm sorry to interrupt you, go ahead.

现场股东没关系。我再说几句。我之前在获取年报信息时遇到些麻烦,于是最后上了网,在会议前一周的周五——也就是八天前——寄出明信片索取,结果昨天就在会前收到了入场券。所以整个流程安排得井井有条。

AUDIENCE MEMBERThat's OK. Let me share a bit. I had some trouble getting the annual statement information, so I finally got on the internet and sent in the postcard request a week ago Friday, yesterday, and I got my tickets before the meeting. So it was very well orchestrated.

沃伦·巴菲特谢谢。

WARREN BUFFETTThank you.

现场股东既然您现在持有一些铁路业务,我想听听您的看法:我们国家需要高速客运铁路吗?如果您觉得需要,那应该由民间资本来做,还是应该作为公共项目来办?

AUDIENCE MEMBERNow that you own some rail business, I'd like to have your perspective on whether our country needs a high-speed passenger rail service. And if you think it does, should that be a private or a public endeavor?

沃伦·巴菲特嗯,我认为就其本质而言,它在与汽车和航空的竞争中不具备经济性。我们没有那种能带来资本回报的点对点密度和需求。这只是我的猜测,我没有对此做过什么深入研究。但每次我看到关于它经济性的预测,结果都不太理想。所以,如果它真要建成——除非它以某种方式获得巨额补贴,那也就意味着本质上是公共项目了——我不认为它会由民间资本建成,它通不过民间经济性的检验。查理,你知道,加州在这方面有个大提案。你对那个项目的经济性了解多少?

WARREN BUFFETTYeah, I think by its nature, it would be non-economic when it competes with auto and competes with air. We don't have the point-to-point density and demand that would produce a return on capital. That just — that is my guess. I made no big study of it. But all of the times I've seen projections of the economics of it, it just doesn't work that well. So it will be — if it gets done — unless it's heavily subsidized in some way, which means it's public anyway — I don't think it will happen under private — it won't meet the test of private economics. Charlie, you know, they've got a big proposal in California on this. What do you know about the economics of that?

查理·芒格嗯,我了解得极少,但我至少跟你一样怀疑。在已经人口密布的地方修建高速铁路系统,成本大得惊人。而且当然,你还得跟人们本来就偏好的现有出行方式竞争。

CHARLIE MUNGERWell, I know very little, but I'm at least as dubious as you are. The cost of putting in a high-speed rail system in a place that's already densely populated is awesomely large. And of course, you're competing with a system that people prefer.

沃伦·巴菲特他们在奥马哈也在讨论——

WARREN BUFFETTThey're talking about in Omaha —

查理·芒格我对硬要上高速铁路项目非常怀疑。我觉得这东西在日本和中国很好。

CHARLIE MUNGERI'm very skeptical about sticking high-speed rails. I think it's great in Japan and China.

沃伦·巴菲特确实行得通。

WARREN BUFFETTIt's working.

查理·芒格他们的考量不一样。

CHARLIE MUNGERThey have a different calculus.

沃伦·巴菲特是啊,在日本行得通——没错。

WARREN BUFFETTYeah, in Japan, But it worked — yeah.

查理·芒格可是在洛杉矶建高速铁路,在我看来就像个无底洞,尽是成本和麻烦。你想想这得有多难。

CHARLIE MUNGERBut putting high-speed rail into Los Angeles just looks to me like a bottomless pit of cost and trouble. And just think of how difficult that would be.

沃伦·巴菲特如果要搞高速铁路,顾名思义,它就不能频繁停站,也不能随意延伸到支线等等。所以它实际上必须走点对点运营,成本也就会高得惊人。奥马哈有人在讨论建有轨电车系统,我印象中,他们打算向联邦政府要个几亿美元之类的。而我记得他们预测的实际票款收入大概是 40 万美元,这还是扣除运营成本之前。所以这笔账——你砸进 2 亿美元换个在奥马哈把人移动几英里的东西,而大多数人还是会选择开自己的车。要让这个系统有效率,它基本上就得做到点对点地服务乘客。我的意思是,要是你住的地方离车站偏了六条街,或者隔了八条街,你就会说“算了,我开车得了”。这类项目的账算下来真是触目惊心。而现在呢,你知道,人人心里都盘算着只要能拿到联邦政府的钱,就等于不花任何人的钱。但那可是一大笔钱。布法罗搞过这玩意,人们也喜欢。但我也查了数据,那数字能把人吓晕——我是说,你给每个人补贴打车钱什么的,整个社会的成本可能反而更低。所以我有个感觉,它在东京和横滨之类的地方或许运行得极好。也确实如此。它甚至好到我觉得足以吸引民间投资。但是在一个国土面积超过 300 万平方英里而且是在本土 48 州范围的国家,要让账算得过来非常困难。要是人们把它搞成一项政府超级工程之类的事,从而不必由任何人来算经济账,那没准它还真能建成。但我认为,靠追求回报的资金,这事永远办不成。

WARREN BUFFETTIf it's going to be high-speed, it can't stop very often, you know, by definition. And it can't go off into spurs and all of these kind of things. So it really gets to point-to-point operation, and the cost gets staggering. There's talk in Omaha about a trolley system, and I think — they're talking about, you know, a couple hundred million dollars or something like that from the federal government. And the projections of actual revenue are, as I remember, are something like $400,000, and that's before operating costs. So the math — you put $200 million into something to move people a few miles in Omaha, and most of the people are going to want to ride their cars. And to have it be efficient it has to be point-to-point, pretty much, for them. I mean, if you start living six blocks one way or eight blocks another way, you say, "Nuts, I'll take the car." The math really gets to be staggering on these things. And now, you know, everybody figures if you can get the money from the federal government, you know, it doesn't cost anybody anything. But it would be a lot of money. It's been done in Buffalo, and people like it. But I've also — I've requested the figures on it, and it blows your mind, in terms — I mean, you could give everybody a cab ride or something and it'd be cheaper for society as a whole. So I have a feeling that it works marvelously, maybe, between Tokyo and Yokohama or something. And it really does. And it even works well enough so I think it justifies private investment. But it's tough in a country of, you know, three million-plus square miles, and within the continental lower 48. It's very tough to make the math work. Now, if people get — it becomes a huge project or something of the government so it isn't anybody's math, you know, maybe it'll happen. I don't think it'll ever happen with money that wants a return.

我们能应对一场大地震的理赔

We can handle claims from a major earthquake

沃伦·巴菲特贝基?

WARREN BUFFETTBecky?

贝基·奎克这个问题来自杰里·哈勒(音),问的是保险组合相关情况。如果一场和智利地震同等强度的地震发生在洛杉矶或旧金山,会对保险公司以及整个美国经济造成怎样的冲击?

BECKY QUICKThis is a question on the insurance portfolio from Jerry Haller (PH). What would be the impact on insurance companies, and the U.S. economy in general, if an earthquake of the same magnitude that struck Chile were to be focused on Los Angeles or San Francisco?

沃伦·巴菲特嗯,这个我说不准。里氏震级并不是一个完美的衡量受损程度的指标——远远算不上完美——就算你告诉我震中在哪里也一样。而且你还要考虑到——你知道,著名的旧金山地震造成的巨大破坏其实是随后的火灾。他们在区分——区分所涉及的险种时,把这种叫“震加烤”。我是说,多少是震坏的,多少是后来烤坏的?(笑声)我觉得,在一场极为极端的地震中,总损失很难超过 1,000 亿美元。你知道,一场非常强烈的地震——发生频率要低得多——但在太平洋西北地区,有可能发生里氏震级非常高的地震。当然,我们已知的那些大地震——毕竟我们的历史记录没那么久远——但密苏里州的新马德里在相对短的时间内发生过三次地震,震级都远超过八级。这种事会再次发生,也许是 500 年后,也许 1,000 年后,也许是明天。保险业做的就是这种生意。我倾向于认为——当我考虑地震风险敞口,设想加州最坏情况时——我觉得 1,000 亿美元已经是极高的数字了。北岭地震造成的损失远大于几年前旧金山附近的那次地震。但这种事总会有的。伯克希尔完全准备好了应对任何情况,即使比我设想的要严重得多——有史以来最大的保险损失——我不确定卡特里娜是否最终确定在 700 亿美元左右——但我考虑的最坏情况大约是 2,500 亿美元。我估计,如果真发生那种情况,而其他业务年份正常的话,伯克希尔仍然会有相当可观的正收益。所以我们准备好了。查理?

WARREN BUFFETTWell, I don't know the answer to that. The Richter Scale is not a perfect — it's far from a perfect — index of the damage caused, even if you tell me where the epicenter will be. And then you get into the — you know, the big damage in the famous San Francisco quake was the fire following. They call that — when they distinguish between the — what coverages are involved — they call that the "shake and bake." I mean, how much is shake and how much is bake afterwards? (Laughter) I think it gets hard to get up — I mean, in a really extreme quake — I think it gets hard to get up much more than 100 billion. You know, a very big quake — the frequency is way less — but if you get up in the Pacific Northwest, you know, there is a possibility of a very high Richter Scale quake there. And of course, the big ones that we know about — I mean, our history doesn't go back that far — but New Madrid, Missouri, had three quakes in a relatively short period of time that were all well over eight. And that will happen again someday, maybe 500 years, you know, maybe 1,000 years, and maybe tomorrow. That's what the insurance business is all about. I tend to think — and when I think about quake exposure, sort of worst case in California — I think 100 billion is getting up there. Northridge caused far more damage than the one that was up near San Francisco a few years earlier. But we'll have them. And Berkshire is totally prepared to handle anything that comes along, even if it's considerably worse than what I've — The worst insured loss — I don't know whether Katrina came in finally at 70 billion or something like that — I think in terms of a 250 billion sort of worst case. And my guess is if that came along, and we had a normal year and everything else, Berkshire would still have positive earnings of some substantial amount. So we are prepared. Charlie?

查理·芒格是的,你知道,旧金山那场大地震,大概是 1906 年那次,引发了一场可怕的火灾。但最近加州那几次大地震并没有引起多少火灾。而且很多地震损失是完全不在保险范围内的。所以,很可能出现损失极其惨重、却没有触发巨额保险赔付的情况——这方面沃伦应该比我更清楚。

CHARLIE MUNGERYeah, and, you know, the big San Francisco quake of whatever it was, '06, caused a terrible fire. But the recent California quakes, the big ones, have not caused much fire. And a lot of earthquake damage is totally uninsured. So you might have a hell of a lot of damage without massive — Warren would know more about that than I.

沃伦·巴菲特到目前为止在智利——

WARREN BUFFETTSo far in Chile —

查理·芒格地震保险不像火灾保险那样普遍。

CHARLIE MUNGERThe earthquake insurance is not universal like fire insurance.

沃伦·巴菲特哦,是,是,完全不普遍,完全不普遍。而且——

WARREN BUFFETTOh no, no, not at all, not at all. And —

查理·芒格所以,地震——在我看来,一场极为可怕的大火,或者极端的风灾,反而比地震本身更容易让人措手不及。

CHARLIE MUNGERSo it — an earthquake — a really terrible fire, or terrible wind conditions, it seems to me, catch people worse than the earthquakes.

沃伦·巴菲特至于智利的情况,据我所知——我可能搞错了,最终数字出来后也许不是这样——但从目前不断汇总的数据来看,就损失而言,大约 40% 是海啸造成的,60% 是地震造成的。不过这在最终数字上可能会有所变化。巨大灾难会时不时出现。我们在应对这些灾难的能力上属于完全不同的级别。我是说,我们在保险业务之外有着极其巨大的盈利能力,假设一场 2,500 亿美元的地震、飓风或别的什么灾难,而我们目前大概只承担其中不超过 3%——就算按 4% 算——那就是 100 亿美元的赔付,而你知道,在任何一个年份,我预计我们的税前利润都会显著高于这个数字。所以,当其他所有保险公司都喘不过气来的时候,我们那年依然会有净利润。所以我们在这方面的状况相当不错。

WARREN BUFFETTAnd so far in Chile, as I understand it — and I could be wrong on this and it may not be the way the final numbers come in — but as the numbers have been coming in, something like 40 percent of it has been the tsunami and 60 percent has been the quake, in terms of damage. But that may well not hold to be — in terms of final figures. There will be huge catastrophes from time to time. We're in a different class, in terms of even being able to handle them. I mean, we've got so much earning power outside of the insurance business that if you take a $250 billion quake, or hurricane, or whatever, and we have, probably now, not much more than 3 percent of that — but call it 4 percent — that'd be $10 billion — and, you know, our pre-tax earnings, in any given year, I would expect would be substantially greater than that. So we would have other — we have net earnings in a year that every other insurance company, you know, would be gasping. So we're in pretty good shape on that.

“巨额债务不会搞垮我们”

"Huge amounts of debt are not going to do us in"

沃伦·巴菲特三区。这大概是最后一个问题了,然后我们就进入股东大会议程。

WARREN BUFFETTArea 3. This is probably the last question, and then we'll go to the business meeting.

现场股东我叫弗兰克·蒂德,来自阿肯色州阿卡德尔菲亚。这同样是一个保险相关的问题,但我确实想感谢巴菲特先生、芒格先生、董事会,以及在阿肯色州我们称之为“伙伴”的那些经理人,感谢你们在经营伯克希尔·哈撒韦和公平对待股东时所展现的正直品格。非常感谢。

AUDIENCE MEMBERMy name's Frank Teed and I'm from Arkadelphia, Arkansas. This is also an insurance-type question, but I did want to thank Mr. Buffett and Mr. Munger, the board, and in Arkansas we call them the associates — the managers — for your integrity in running Berkshire Hathaway and dealing fairly with the shareholders. So thank you very much.

沃伦·巴菲特谢谢。(掌声)

WARREN BUFFETTThank you. (Applause)

现场股东我们看到,在信贷危机中,过度滥用信用最终导致了大规模金融崩溃,政府不得不出面介入。现在我们又看到我们的城市、州和国家的债务急剧增加。对伯克希尔·哈撒韦而言,我们在一场全球金融崩溃中可能面临怎样的风险敞口?有没有可能引发连锁风险,让我们陷入困境?您说过我们有 400 亿美元的市政债券担保,还有 80 亿是给各州的,我不确定那是不是市政债券。一个重大事件有没有可能造成大量损失,同时我们的投资出现贬值,从而酿成类似 AIG 那种局面?谢谢。

AUDIENCE MEMBERWe saw in the credit crisis the gross overuse of credit, which led to the big financial meltdown with the government ultimately stepping in. Now we see a huge increase in debt in our cities, our states, our countries. For Berkshire Hathaway, what could be our exposure on a global financial meltdown? Could there be correlated risk that could get us in trouble? You've said we have 40 billion in municipal bond insurance. There's 8 billion to the states, which I'm not sure exactly if that was a municipal bond. Could a large event cause a large number of losses that was coupled with a decrease in our investments to make an AIG-type situation? Thank you.

沃伦·巴菲特嗯,如果你假设的是出现某种完全崩溃的情形,我们在 2008 年时基本上是押注它不会发生。当时本不必走到那一步,但我们在 2008 年确实差点就碰上了,我当时判定:A) 政府有能力解决当时存在的恐慌,而且最终他们确实会出手。在我心里,他们有这个能力是毫无疑问的。问题只在于,他们会不会乱成一团、决策瘫痪、内讧四起,还有,你知道,国会会不会跳出来哗众取宠?所有诸如此类的事情。我以为这些情况多少都会出现,但我认为最终我们还是会做正确的事,也就是全面出手,结果我们确实这么做了。这种事还会再次发生。所以,我——如果你说的是某种大规模核攻击、化学攻击或生物攻击,真的导致极大比例的人口消亡之类,你知道,那就说不好会发生什么了。但我要说的是,我认为任何其他公司能承受的,伯克希尔都能承受。而且问题不会出在我们的保险业务上。如果真发生了什么极端事件——我完全不预期这种事发生——但确实有可能出现世界陷入瘫痪的情况。不过我认为,经历过 2008 年之后,我们的政府大概更清楚在那种时刻采取大规模行动的必要性。不惜一切代价——当你看到货币市场基金被担保,商业票据被担保——我是说,这些事情在当时几乎都是史无前例的,而他们非常迅速地出手了。在我看来,他们还会这样做。没有理由——国家的工厂不会消失,土地不会变得贫瘠,你知道,人们的创造力也不会减退——除非机器齿轮全都彻底卡住,否则一切都会好起来。而我不认为那种情况会发生。就伯克希尔而言,从任何保险灾难来看——你说得对,在下跌时各类风险确实是相关的——一个领域出问题,确实会蔓延到另一个领域。但我认为,我们建起来就是为了承受任何打击——除了那种整个世界一起完蛋的事。那是不会发生的。查理?

WARREN BUFFETTWell, if you postulate something where there was a total meltdown, and we essentially made the bet in 2008 there would not be. It would be unnecessary, but we came close in 2008, and I decided that A) the government could solve the panic that existed, and finally that they would. There wasn't any question in my mind they could. The question is, would they get so muddled up, would decision making get paralyzed, would rivalries break out, would, you know, Congress grandstand? All of those sort of things. And I thought there'd be some of that, but I thought in the end we would do the right thing, which was go all in, which we did. And that would happen again. So I — if you talk about some massive nuclear, chemical, or biological attack that really does in a very significant proportion of the population or something, you know, who knows what would happen. But I would say this, that I think Berkshire can withstand anything that any corporation can. And it won't be our insurance business that causes a problem. If something extraordinary happens — and I don't anticipate that at all — but there could be a situation where the world becomes paralyzed. But I think that having gone through 2008, I think that our government probably better understands the necessity of taking massive action at a time like that. Doing whatever is necessary — when the guaranteed money market funds, when the guaranteed commercial paper — I mean, when there are things like that, you know, they were sort of unprecedented, and they did them very quickly. They'd do it again, in my view. There is no reason — the plants of the country don't disappear, the land doesn't become less fertile, you know, people don't become less innovative — things will work unless somehow the gears get all entirely messed up. And I don't see that happening. Berkshire, from any insurance catastrophe — and you're right that things correlate on the downside — when things are bad in one area, they really do spread to another. But we were built, I think, to withstand anything that — other than a total sort of wipe out of the world. That isn't going to happen. Charlie?

查理·芒格我可不担心这个。(笑声)

CHARLIE MUNGERI'm not worried about it. (Laughter)

沃伦·巴菲特没错。巨额债务不会搞垮我们。这一点我可以向你们保证。彗星撞地球之类的事情我说不好,但不管政府在财政上变得多荒唐,或者公司变得多愚蠢,诸如此类的事情,那都伤不到伯克希尔。我要感谢各位的到来。查理和我由衷感激。(掌声)谢谢你们。

WARREN BUFFETTYeah. Huge amounts of debt are not going to do us in. That's one thing I can guarantee you. I can't tell you about comets hitting us or something of that sort, but I don't care how silly governments get in terms of finance, or corporations get, or anything of that sort, that will not harm Berkshire. I want to thank you all for coming. Charlie and I really appreciate it. (Applause) And thank you.

查理·芒格谢谢。(掌声)

CHARLIE MUNGERThank you. (Applause)

沃伦·巴菲特谢谢。我很感激,我们很感激,我相信在座的各位也是。现在我们休息大约五分钟。你们有些人可以去购物,有些人可能想留下来参加业务会议,我们五分钟后开始业务会议,看需要多长时间。

WARREN BUFFETTThank you. I appreciate it, we appreciate that, I'm sure the panel does. Now we'll break for about five minutes. Some of you can go shop and some of you will want to stay around for the business meeting, and we'll start the business meeting in five minutes and we'll see how long it takes.

伯克希尔业务会议开始

Berkshire business meeting begins

沃伦·巴菲特好的。我已经介绍过伯克希尔·哈撒韦的董事。今天和我们在一起的还有德勤会计师事务所的合伙人,我们的审计师。他们可以回答你们关于他们公司审计伯克希尔账目方面的适当问题。福雷斯特·克鲁特先生是伯克希尔的秘书。他将做会议记录。贝基·阿米克女士已被任命为本次会议的选举监察人,她将认证董事选举的投票计数。本次会议的主要代理投票人是沃尔特·斯科特和马克·汉堡。秘书有关于伯克希尔已发行、有投票权并出席会议的股份数量的报告吗?

WARREN BUFFETTOK. I've already introduced the Berkshire Hathaway directors. Also with us today are partners in the firm of Deloitte and Touche, our auditors. They are available to respond to appropriate questions you might have concerning their firm's audit of the accounts of Berkshire. Mr. Forrest Krutter is secretary of Berkshire. He will make a written record of proceedings. Miss Becki Amick has been appointed inspector of elections at this meeting, and she will certify to the count of votes casts in the election of directors. The main proxy holders for this meeting are Walter Scott and Marc Hamburg. Does the secretary have a report of the number of Berkshire shares outstanding, entitled to vote, and represented at the meeting?

福雷斯特·克鲁特是的,我有。正如随本次会议通知(该通知已发送给 2010 年 3 月 3 日登记在册的所有股东,该日为本次会议的股权登记日)一并提供的代理声明中所述,有 1,029,738 股 A 类伯克希尔·哈撒韦普通股已发行,每股有权在会议审议的动议中投一票,以及 926,013,086 股 B 类伯克希尔·哈撒韦普通股已发行,每股有权在会议审议的动议中投一万分之一票。其中,705,611 股 A 类股和 566,627,821 股 B 类股通过截至 4 月 29 日(星期四)晚间收到的代理投票在此次会议上得到代表。

FORREST KRUTTERYes, I do. As indicated in the proxy statement that accompanied the notice of this meeting that was sent to all shareholders of record on March 3, 2010, being the record date for this meeting, there were 1,029,738 shares of Class A Berkshire Hathaway common stock outstanding, with each share entitled to one vote on motions considered at the meeting, and 926,013,086 of Class B Berkshire Hathaway common stock outstanding, with each share entitled to one ten-thousandth of one vote on motions considered at the meeting. Of that number, 705,611 Class A shares and 566,627,821 Class B shares are represented at this meeting by proxies returned through Thursday evening, April 29th.

沃伦·巴菲特谢谢。这个数字构成了法定人数,因此我们将直接进行会议。第一项议程是宣读上次股东大会的会议记录。我请沃尔特·斯科特先生向会议提出动议。

WARREN BUFFETTThank you. That number represents a quorum, and we will therefore directly proceed with the meeting. First order of business will be a reading of the minutes of the last meeting of shareholders. I recognize Mr. Walter Scott who will place the motion before the meeting.

沃尔特·斯科特我提议免予宣读上次年度股东大会和特别股东大会的会议记录,并批准该记录。

WALTER SCOTTI move that the reading of the minutes of the last annual meeting of the shareholders and the special meeting of shareholders be dispensed with and the minutes be approved.

沃伦·巴菲特有人附议吗?

WARREN BUFFETTDo I hear a second?

现场人士我附议。

VOICEI second the motion.

沃伦·巴菲特动议已提出并获附议。有意见或问题吗?我们将通过口头表决对此动议进行投票。所有赞成者请说“赞成”。

WARREN BUFFETTThe motion has been moved and seconded. Are there any comments or questions? We will vote on this motion by voice vote. All of those in favor say aye.

现场人士赞成。

VOICESAye.

沃伦·巴菲特反对?动议通过。

WARREN BUFFETTOpposed? The motion's carried.

选举伯克希尔董事

Election of Berkshire directors

沃伦·巴菲特会议第二项议程是选举董事。在场的股东如果希望撤回先前已提交的代理投票,并亲自就董事选举投票,他或她可以这样做。此外,如果任何在场的股东尚未提交代理投票,并希望领取选票以亲自投票,也可以这样做。如果你希望这么做,请向过道中的会议工作人员表明身份,他们会提供选票。需要选票的股东,请你们现在表明身份,以便我们分发选票,好吗?我现在请沃尔特·斯科特先生就董事选举事宜向会议提出动议。

WARREN BUFFETTSecond item of business is to elect directors. The shareholders present who wishes to withdraw a proxy previously sent in and vote in person on the election of directors, he or she may do so. Also, if any shareholder that is present has not turned in a proxy and desires a ballot in order to vote in person, you may do so. If you wish to do this, please identify yourself to meeting officials in the aisles who will furnish a ballot to you. Would those persons desiring ballots please identify themselves so that we may distribute them? I now recognize Mr. Walter Scott to place a motion before the meeting with respect to the election of directors.

沃尔特·斯科特我提议选举沃伦·巴菲特、查尔斯·芒格、霍华德·巴菲特、斯蒂芬·伯克、苏珊·德克尔、威廉·盖茨、戴维·戈特斯曼、夏洛特·吉曼、唐纳德·基奥、托马斯·墨菲、罗恩·奥尔森和沃尔特·斯科特为董事。

WALTER SCOTTI move that Warren Buffett, Charles Munger, Howard Buffett, Stephen Burke, Susan Decker, William Gates, David Gottesman, Charlotte Guyman, Donald Keough, Thomas Murphy, Ron Olson, and Walter Scott be elected as directors.

沃伦·巴菲特有人附议吗?

WARREN BUFFETTIs there a second?

现场人士我附议。

VOICEI second the motion.

沃伦·巴菲特已有动议并获附议,选举沃伦·巴菲特、查理·芒格、霍华德·巴菲特、斯蒂芬·伯克、苏珊·德克尔、比尔·盖茨、戴维·戈特斯曼、夏洛特·吉曼、唐纳德·基奥、汤姆·墨菲、罗纳德·奥尔森和沃尔特·斯科特为董事。请问还有其他提名吗?有无讨论?提名现已提交表决。如有亲自到场的股东,请现在就在董事选举的选票上做出标记,并将选票交给选举监察人。阿米克女士,等你准备好,就可以宣读报告了。

WARREN BUFFETTIt's been moved and seconded that Warren Buffett, Charles Munger, Howard Buffett, Stephen Burke, Susan Decker, William Gates, David Gottesman, Charlotte Guyman, Donald Keough, Thomas Murphy, Ronald Olson, and Walter Scott be elected as directors. Are there any other nominations? Is there any discussion? Nominations are ready to be voted upon. If there are any shareholders voting in person, they should now mark their ballots on the election of directors and allow the ballots to be delivered to the inspector of elections. Miss Amick, when you're ready, you may give your report.

贝琪·阿米克我的报告已准备好。根据截至上周四晚间收到的委托书,代理投票人投下的票数显示,每位被提名人的得票均不少于 756,041 票。这一数字远超所有已发行 A 类和 B 类股份总表决票数的过半数。特拉华州法律要求对精确计票结果进行认证,包括代理投票人根据本次会议收到的委托书将投出的额外票数,以及本次会议上的任何现场投票,该认证将交给秘书,并与本次会议纪要一并存档。

BETSY AMICKMy report is ready. The ballot of the proxy holders, in response to proxies that were received through last Thursday evening, cast not less than 756,041 votes for each nominee. That number far exceeds a majority of the number of the total votes related to all Class A and Class B shares outstanding. The certification required by Delaware law of the precise count of the votes, including the additional votes to be cast by the proxy holders in response to proxies delivered at this meeting, as well as any cast in person at this meeting, will be given to the secretary to be placed with the minutes of this meeting.

沃伦·巴菲特谢谢你,阿米克女士。沃伦·巴菲特、查理·芒格、霍华德·巴菲特、斯蒂芬·伯克、苏珊·德克尔、比尔·盖茨、戴维·戈特斯曼、夏洛特·吉曼、唐纳德·基奥、汤姆·墨菲、罗纳德·奥尔森和沃尔特·斯科特已正式当选为董事。

WARREN BUFFETTThank you, Miss Amick. Warren Buffett, Charles Munger, Howard Buffett, Stephen Burke, Susan Decker, William Gates, David Gottesman, Charlotte Guyman, Donald Keough, Thomas Murphy, Ronald Olson, and Walter Scott have been elected as directors.

业务会议结束

Business meeting adjourns

沃伦·巴菲特在休会前,有人要向本次会议提出其他事项吗?如果没有,我请斯科特先生向会议提出一项动议。

WARREN BUFFETTDoes anyone have any further business to come before this meeting before we adjourn? If not, I recognize Mr. Scott to place a motion before the meeting.

沃尔特·斯科特我动议本次会议休会。

WALTER SCOTTI move this meeting be adjourned.

沃伦·巴菲特附议?

WARREN BUFFETTSecond?

现场人士我附议。

VOICEI second the motion.

沃伦·巴菲特休会动议已提出并获附议。我们将进行口头表决。有讨论吗?如果没有,所有赞成的请说“赞成”。

WARREN BUFFETTMotion to adjourn has been made and seconded. We will vote by voice. Is there any discussion? If not, all in favor say aye.

现场人士赞成。

VOICESAye.