辛格尔顿卓越CEO奖——查理·芒格与托德·库姆斯对谈

2022 · 访谈 · 原文约 7756 词
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CEO 卓越奖:查理·芒格对话托德·库姆斯

2022 年 4 月 19 日

Singleton Prize for CEO Excellence: Charlie Munger in Conversation with Todd Combs April 19, 2022

梅伯恩比弗利山酒店,加利福尼亚州比弗利山 90210

The Maybourne Beverly Hills, Beverly Hills, CA 90210

论亨利·辛格尔顿

如果你有一个天才,并且赋予他权力——你知道的,就像那个赢得所有游泳比赛的家伙,一个又高又大的男人。他穿 16 码的鞋子,脚上还长了蹼。所以难怪他赢下了世界上所有该死的游泳比赛。亨利呢,他在智力领域就是这样的人。他就像一位穿着 16 码鞋、脚上有蹼的人,跟一群普通人同场竞技。那真是太酷了。所以看他做事很有趣,因为他既冷静又理性。那么想象一下,你就能理解伯克希尔,当沃伦从投资管理领域出发时,是如何管理自己那些耐心计划的。但在亨利所处的世界里,一位首席执行官说“让开”,这种事可一点都不常见。因为他比他们做得好得多。然而,因为他们有那么多规则和惯例。他压根儿不理会那些。他所做的每一件事都不遵循常规,而伯克希尔也是同样的做法。他对公司忠心耿耿。当他踏入某个领域时,他相当从容自在。很多首席执行官无法忍受身边有自己无法掌控的东西。但亨利不是这样,沃伦·巴菲特也不是这样。所以两者之间有着非常密切的相似之处。有趣的地方在于,当亨利大量买入股票时,那是一件非常不寻常的事。而现在,当然,这已经非常普遍了。你可以说亨利取得了胜利。但亨利不会大量买入很多股票。现在很多人都在买股票,但在股价高于其价值之后还在买。他们喜欢让股票数量增长,不论其价值如何。而像亨利和伯克希尔这样的人,会趁便宜时买入股票。令人惊叹的是,我们已经很久没有出现另一个亨利了。你停下来想一想,还有谁像亨利·辛格尔顿?他去世已经很久了。这并不意味着美国没有很多聪明人,但很难相信还有谁能称得上是另一个亨利·辛格尔顿。

ON HENRY SINGLETON If you have a genius and you give them the power — you know, it's like that guy that wins all those swim tournaments, a big, tall guy. He had size 16 feet, and they were webbed. So no wonder he wins all the damn swim tournaments of the world. So Henry, he was in this mental stuff. He was like a guy who wears size 16 shoes and webbed feet competing with a bunch of ordinary people. That really was so cool. So he was fun to watch, because he was so cool and rational. And so imagine, you can understand how Berkshire, with Warren coming from investment management, would manage its own patient plans. But the world that Henry was in, it was not at all common for the guy who was the C.E.O. to say, "Get out of the way.” Because he did it way better than them. However, because they had so many rules and conventions. He paid no attention to those. Nothing he did was, and Berkshire's done the same thing. He was loyal to them. And he was quite comfortable when he walked into things. Many C.E.O.s can't stand having anything around they haven't dominated. But that's not Henry, and that's not Warren Buffett. So there are some very close parallels. The thing that's interesting about it is, when Henry was buying stock in gobs, that was a very uncommon thing to do. And now, of course, it's very common. You could say Henry has triumphed. But Henry wouldn't be buying in a lot of the stock. A lot of people are buying stock now, but after it's selling for more than it's worth. They like growing their stock, no matter what its value. And people like Henry and Berkshire would buy their stock on the cheap. It's amazing, we haven't had another Henry in a long time. You stop and think about it, who else is like Henry Singleton? Been a long time since he's dead. It's not like we don't have a lot of smart people in the United States, but it's hard to believe there's somebody else you'd say is another Henry Singleton.

汤姆·墨菲是另一位首席执行官。

是的,汤姆是个极具才华的人,但汤姆做不到蒙眼下棋。

Tom Murphy's another C.E.O. Yes, Tom is a very talented human being, but Tom can't play chess blindfolded.

没错。确实如此。

顺便说一句,我也做不到。

That's correct. That is correct. Neither can I, by the way.

他做董事长的时间也很长。你能说说,你觉得汤姆·墨菲为什么能做得这么好?

嗯,汤姆太棒了。汤姆的做法是大胆放权,但真遇到特别重要的事,他就亲自上。很简单。亨利也很简单。实际上,我和亨利的最后一次谈话是在他明知自己时日无多的时候,他想把特立丹公司卖给伯克希尔换取股票,作为自己的最后之举。我对他说:“亨利,我们不会为了进入一个我们不懂也不喜欢的新生意,就发行股票或放弃我们了解、喜欢并擅长的所有业务。这不可能。”他后来按自己的方式处理了这件事,但他能把一切运作得这么好,实在令人惊叹。你一辈子也见不到几个像亨利·辛格尔顿这样的人。他是麻省理工学院的毕业致辞代表,他处处都是毕业致辞代表。

He also had a long run in the chair. Can you share some of the characteristics you feel like made Tom Murphy so good? Well, Tom was marvelous. What Tom did was he delegated enormously. And if it was really important, he went and did it himself. Very simple. And Henry was very simple. As a matter of fact, one of the last conversations I had with Henry, after he knew he was dying and he wanted to sell Teledyne as his final act to Berkshire for stock. And I said, "Henry, we're not going to issue stock or give away all our business that we know and like and understand to get in another business we don't know and don't understand. It can't happen.” And he went on to do what he did, but it's just amazing how well he managed everything. You aren't going to see many Henry Singleton’s in your lifetime. He was valedictorian of his class at MIT. He was valedictorian everywhere.

你谈了很多关于“受托人基因”的力量,查理,听起来我们刚才聊到的那些人,这些个体,确实都拥有这种共同特质。这让我想到,你曾认为自己把优秀和卓越的管理者排在前十分位,并且你也对我说过,你一生中还是低估了这种品质。关于这一点,以及你是如何识别出优秀管理者的,你有什么想法或评论想分享吗?

嗯,我认为从这些职业生涯中学到的最重要的一课,是我所谓的“伍登法则”。伍登拥有全世界最好的篮球执教纪录,其他人连他的边都摸不着。他是怎么做到的?答案是,他把几乎 100% 的上场时间都集中在他的前七名球员身上。当然,他们在所有额外的上场时间里变得越来越强。当你把这么大的权力交给像伍登或巴菲特这样的人时,情况就是这样。你是在运用伍登体系,它运作起来势如破竹。作为投资者,如果你能找到一个人,哪怕只是一个迷你伍登、迷你辛格尔顿或迷你巴菲特,然后押注他们,当他们取得辉煌成绩时,这当然可以是一种非常好的投资方式。而且有些人,你能看出来他们不正常,他们中的一些人不正常。我还有一个关于什么是不正常的故事。加州理工学院每年都会举办一次魔方比赛。有一年,来了一个家伙,他们给他一些打乱的魔方,他同时抛接三四个。就在魔方在空中飞过时,他用手转动它们。尽管它们一直在运动,没人能超越这个记录。他解出了所有魔方。第二年,来了一个女人,他们给了她两个完全打乱的魔方,她盯着它们看了很久很久。她把一个放在左手,一个放在右手,然后放到背后开始转动,接着拿出来,两个都复原了。这是真事。有些人会让你觉得自己生错了物种。

You've talked a lot about the power of fiduciary gene, Charlie, and it sounds like a lot of the people we're talking about certainly had those, the individuals had that in common. And it reminds me that you consider yourself in the top decile in valuing our good and great management, and you’ve commented to me how you’ve still underestimated it your whole life. Do you have any thoughts or comments you’d like to share around this and how you’ve identified great management? Well, I think the great lesson of these careers is what I call The Wooden Lesson. And Wooden had the best basketball coaching record in the world, and nobody else was even close. How did he do it? The answer was, he concentrated almost 100% of the playing time on his top seven players. And of course, they got better and better during all the extra playing time. And that's what happens when you give so much power to a Wooden or a Buffett or something. You're doing the Wooden system, and it works like gangbusters, and as an investor, if you can find somebody, even as a mini-Wooden or a mini-Singleton or a mini-Buffett, and play them, and when they have a hell of a run, certainly that can be a very good way to invest. And some of these people, you can tell they aren't normal, some of these people. I've got another story about what's not normal. CalTech has a Rubik's Cube contest every year. And one year, a guy came in and he gave them scrambled cubes and he juggled three or four of them. As they went by, he was twirling them in his hands. Even though they were constantly in motion there. Nobody will ever top that. He solved all the cubes. The next year, in came a woman, they gave them two cubes all scrambled, and she looked at them for a long, long time. She put one in her left hand and one in her right hand and put them behind her back and started twirling, and then brought them out both fixed. That really happened. There are people who will make you feel that you're born into the wrong species.

所以你在奥马哈长大。我想现在在座各位都已经知道这个故事——你怎么认识沃伦,怎么从法律转行做投资,以及怎么让沃伦认识到复利型公司的威力,而不是一味追逐本杰明·格雷厄姆的烟蒂股。如果没有相遇,如果你没当律师,也没遇到沃伦,你觉得自己这辈子会做什么?

嗯,我想我会开一家律所。因为我当律师的时候,清楚自己的法律收入,我在投资那点小钱时也很精明,而且一直在存钱。实际上,在我 30 多岁的时候,已经攒了相当一笔钱。我想我会像亨利·辛格尔顿那样审视事物,然后说:“我觉得我能做得比这更好。凭什么我是下属?”很多有才华的律师都有这种想法。普利兹克家族就是这样。普利兹克和普利兹克(Pritzker & Pritzker)本来是一家律所,老普利兹克知道:“我的客户能做的事,我没有一件不能做得更好。”他就保留了普利兹克和普利兹克这个名字,但不再执业了。宾氏家族也做了同样的事。利奥·宾是个天才,他代表曼哈顿的所有开发商,律所就叫宾与宾(Bing & Bing)。他保留了名字,然后解雇了所有客户,开始做客户做的事——开发公寓楼——但他可以完全凭自己的能力来做。所以我们总会看到一些这样的人。但能做到的人不多。没有几个辛格尔顿、普利兹克和宾。利奥·宾聪明得令人难以置信,建那些楼的时候。每次他建一栋宾氏公寓楼,都会先买一栋褐石楼,四栋褐石楼,这样谁也挡不住景观。这种事做起来就那么合逻辑,辛格尔顿也是那样,那样冷酷无情地合逻辑。你可以说,像辛格尔顿这样的人,他的一生表明,冷酷无情地理性所能产生的巨大力量。

So you grew up in Omaha. I think everyone here knows the story by now, how you met Warren, moved from law into investing, and opened Warren's eyes to the power of compounders versus chasing Ben Graham’s cigar butts. If you hadn't met, if you hadn't been a lawyer and you hadn't met Warren, what do you think you would have been doing in life? Well, I think I would have opened a law practice, because I understood my legal income, when I was a lawyer, and I was shrewd in investing my little pittance and I was saving. I actually had quite a bit of money back the time when I was in my mid-30s, and I think I would have, just as Henry Singleton would look at things and say "I think I can do better than that. Why am I the subordinate?” A lot of talented lawyers are like that. It happened to the Pritzkers. Pritzker & Pritzker was a law firm, and old man Pritzker knew that, "There's nothing my clients are doing that I can't do better.” And he just kept the name Pritzker & Pritzker and stopped practicing law. And the Bings did the same thing. Leo Bing was a genius. He represented all of these developers in Manhattan. Bing & Bing, it was called. And he just kept the name and he just fired all the clients and started doing what his clients did, which was develop apartment buildings, but he could just do it to his own abilities. So we're always going to see some of that. But there aren't many people who can do it. There aren't many Singletons and Pritzkers and Bings. Leo Bing was so smart, you can't believe it, building those buildings. Every time he'd build one of those Bing apartment houses, he bought a brownstone, four brownstones that nobody could ever interrupt the view. And it was just such a logical thing to do, and that's the way Singleton was, just so remorselessly logical. You could say that a life like Singleton's, what it demonstrates is the vast power in being remorselessly rational.

这其实正好衔接下一个问题。罗克、亨利、还有您,沃伦,都是极为独立思考的人——我听说您把这种特质很大程度上归功于童年经历过大萧条。当有人问您几岁时参透了人生的秘密,您说:“七岁。那时我意识到每个人多少都有点疯癫,这个世界上非理性的东西太多了。”您接着又说,你想赚钱是为了在生活里获得独立。

确实如此。

That's actually a good transition to the next question. So I'm anticipating Rock, Henry, yourself, Warren, fiercely independent thinkers, which I've heard you attribute in no small part to your experience as a child in the Great Depression. When asked how old you were when you figured out the secret to life, you said, "Seven. When I realized everyone's a little bonkers, and there's so much irrationality in the world.” You went on to say you wanted to make money to have independence in life. That’s correct.

所以大萧条对你有塑造作用是可以理解的,

但很多人因此世界变得收缩,你的世界却打开了,还为许多增量模型之类的东西奠定了基础。你七岁在大萧条期间有没有什么刻骨铭心的经历,最终引向这一切?

当然,亲眼见识大萧条是个优势。文明世界从未有过那么长的萧条。它就是不消退。期间虽有波动,但基本上,我们陷入了大萧条,人们把自认为会用的一切手段都扔了过去,它却纹丝不动。唯一最终治好它的是二战。真正有趣的案例是德国——德国在一战后魏玛共和国时期的通胀中把货币毁掉了,造成了巨大的苦难。当希特勒带着他那套疯狂的偏执妄想上台,想要重整军备等等时,他制造了庞大的人为凯恩斯主义。德国尽管把货币搞砸了,但到了 1938 年左右,德国却成了欧洲的强国。阿道夫·希特勒这种偶然的凯恩斯主义使德国恢复了元气。希特勒创造的新帝国马克,疯狂投入到战争准备上,反而让它变成了非常坚挺的货币。顺便说一句,我认为政府应该印钞,而不是一群私营的你们知道是什么的东西。

So the Great Depression was understandably formative for you, but many people's world shrunk dramatically, while yours seems to have opened up, and laid the groundwork for many incremental models and so forth. Do you have a formative experience that's seared into your memory from when you were seven in the Great Depression that has led to all this? Well, of course it was an advantage to see the Great Depression. There had never been a depression that long in the civilized world. It just didn't go away. It had fluctuations, but basically, we went into the Great Depression, they threw everything at that they thought they knew how to throw at it, and it just stayed there. And the only thing that finally cured it was World War II. And the really interesting case was Germany — Germany had wiped out the currency in the Weimar inflation following World War I and created vast hardship. When Hitler came in with his crazy paranoia and wanted to re-arm and so forth, he created this big artificial Keynesianism. And Germany, in spite of having botched its currency, by the time about 1938 came along, Germany was the powerhouse of Europe. The accidental Keynesianism of Adolf Hitler had restored Germany. The new Reichsmark that Hitler created, it was spent like crazy on war preparation, but that made it a very strong currency. By the way, I think the government should be printing the currency, not a bunch of private you-know-what’s.

七岁时发生了什么?我目睹了一件非常有趣的事。我父亲有位挚友,他父亲曾是内布拉斯加大学的数学系主任,还会拉小提琴。他在机械方面也颇有天赋。这是个极具才华的人,但一直非常贫困,因为那个年代大学数学教授的薪水几乎等于零。这位老人以数十年的学术生涯和每周 90 小时的工作抵御着贫困。我喜爱并敬佩他。他的家是我的另一个避风港,我经常去那儿,因为他家有我同龄的孩子。有一天,他家漏水导致了一些额外开支。他几乎疯掉了。他倾尽所有心力去照料房屋——像漏水这种事,当然,换作外科医生对漏水也会极度在意吧。总之,他当时情绪失控了。我心里想:天哪,连这样的天才都会为这种事抓狂。在一个连天才都如此神经质的世界里,我或许有机会……

So what happened at seven? Well, I could see something very interesting. My father had a great friend whose father had been the chief mathematician at the University of Nebraska, and he played the violin. He was mechanically gifted. He was an enormously talented man. But he’d been very poor, because in those days, a mathematics professor of a university got paid practically nothing. And this man had conquered poverty all those years of scholarship, working 90-hours weeks. I loved him and admired him. His house was an alternative house for me. I went back and forth because he had children my age. And one day, the man got a leak in his house that caused some extra cost. And he practically went berserk. All that power he had, he took extra care of the home. Things like leaks — Of course, a surgeon would be very fanatic about leaks, too. Anyway, he went berserk. And I thought God Almighty, here's this genius going berserk. A world where even geniuses are that nuts, I have a chance…

我记得沃伦讲过一个故事——不知道你是不是跟他一起去的——他年轻的时候去过拉斯维加斯。我估计他当时跟我现在差不多大。他说,“好家伙。”他看到当时那些非理性的场面,说,“我在这世上能混得不错。”完全一样的道理。没错,机会永远会有。外面非理性的东西太多了。当然,投资世界里也是这样。

I remember Warren telling the story — I don't know if you were with him or not — he went to Vegas when he was quite young. I think he was my age. He said, "Boy.” He saw all the irrationality that was taking place, he said, "I'm going to do okay in this world.” It's the same idea exactly. Yeah, there's going to be opportunity. There's so much irrationality out there. And of course, that occurs in the investment world too.

确实。你提到过——事实上你常讲,我们都应该想办法向已故的伟人学习。你心目中的英雄,不完全列举的话,有李光耀、奥托·冯·俾斯麦、邓小平、乔治·马歇尔。他们身上似乎都有一个共同点:强烈的责任感和荣誉感。你也谈过“受托人基因”是多么罕见,而这些人似乎都具备这种基因。除了这些,你还在他们身上看到了哪些特质,让他们成为你的英雄?

嗯,我很看重受托人基因。想想看,像乔治·华盛顿这样的人,自愿放弃权力,给后人树立了榜样。而那些偏执的统治者,一旦掌权就开始杀人,为了保住权力不择手段,还想破坏制度等等。不用说,乔治·华盛顿这样的人要好得太多了。我不太清楚怎么才能培养出乔治·华盛顿,又为什么会有金正恩或别的什么地方冒出来的那种人。但可以肯定的是,乔治·华盛顿这样的人更好。也许眼下这个世界正在告诉我们,我们那些制定任期限制的先辈们,他们懂得人性。他们竭力避免发生重大裂痕,到目前为止,这个制度运行得相当不错。

For sure. You've mentioned — You've often said, in fact, that we should all find ways to learn from the eminent dead. And some of your heroes, not exclusive, Lee Kuan Yew, Otto von Bismarck, Deng Xiaoping, George Marshall. They all seem to have a sense of duty and honor as a common thread. You also talked about the rarity of the fiduciary gene, which they also seem to exhibit. Are there other traits you see in these individuals that led them to become your heroes? Well, I like the fiduciary gene. Think of the difference between somebody like George Washington, who voluntarily left power, setting an example. And these paranoid rulers who come into power and start killing people to stay in power, trying to subvert the systems and so forth. And of course, the George Washingtons are way the hell better. I don't know exactly how you make George Washingtons and why you get Kim Jong-Un or something some other place. But certainly, the George Washingtons are better. What maybe the current world is teaching us is, our forefathers who gave us term limits, they understood human nature. They were trying to prevent some major rifts, and it has worked pretty well so far.

偶尔也有些例外,不过……

没错。哦,确实。我们遇到过有人威胁要这样干。有好几次试图接管美国的行动,包括阿伦·伯尔那次。

Couple of exceptions here and there, but... Yes. Oh, yes. We've had people who threatened it. We've had several attempts to take over the United States, including Aaron Burr.

除了是一位独立思考者,查理,你还拥有永不满足的求知欲。我觉得这就是今天早上所有人来到这里、敬仰你的原因。这种求知欲让你拥有极其广泛的兴趣,我很多次听人用“通才”来形容你,在这个专家遍地、而且越来越专业化的世界里,你堪称一位现代的 本杰明·富兰克林。你和我经常聊本杰明·富兰克林。你看了肯·伯恩斯在 PBS 上的那个特别节目吗?我特别喜欢。它指出了他蓄养奴隶而且从未解放他们,等等等等。他并不完美。

In addition to being an independent thinker, Charlie, you have an insatiable intellectual curiosity. I think that's why everyone is here this morning and admires you. It leads to an incredible range of interests and I've heard you referred to many times as a polymath, in a world that's full of specialists who seem to increasingly specialize. A modern-day Ben Franklin. You and I have talked about Ben Franklin a lot. Have you had a chance to see the Ken Burns PBS special? I loved it. It pointed out that he held slaves and he never freed them, and so on and so on. He wasn't perfect.

我们谁都不是。

不,我很喜欢本·富兰克林的演出,你们都应该去看看。但我不认为——沃伦就在我身边,他过去常说,“你根本不需要特别聪明就能成为非常成功的投资者。”我觉得沃伦说得对。这个领域里,性情更重要。拥有亨利·辛格尔顿那样超常的智商当然有好处,但只要你性情对路,完全可能做得非常出色。长期坚持就够了。你刚提到了我,我并不是一个博学家。我只不过是一个能把适度偏执和长时间专注转化为相当不错成果的人。当然,如果你还算聪明,长时间的专注会帮你大忙。

None of us are. No, I loved "Ben Franklin.” You should all see it. But I don't think — Warren was around me and he used to say, "You really don't need to be very smart to be a very successful investor.” And I think Warren was right. It's a field where the temperament is, it's good to have the extra mental horsepower that Henry Singleton had. That is helpful, but it's perfectly possible to do splendidly well if you have the right temperament. Just go at it over a long time. You talked about me. I'm not a polymath. What I am is a guy who has been able to take moderate obsession and a long attention span and turn them into pretty good results. Of course, a long attention span will help you a lot, if you're reasonably smart.

在你五花八门的兴趣中,如今对什么最感兴趣?建筑……?

不,我对世界上的投资运作更感兴趣。别的我也喜欢,但那些我解决不了的问题,我不会花太多时间。我不知道怎么解决(听不清)。我恨不得一挥手就解决那个问题,但我觉得人类没那个本事去解决某些难题。所以我干脆避开那些无解的问题,只挑能解决的——我不喜欢无限度的失败。我可不想一直钓鱼却永远钓不着,总得有点收获才行。所以我会挑一些能做成的事,然后去干。但我的确认为,如果你对某件事相当痴迷,哪怕只是断断续续的,而且有持久的专注力,不断琢磨那些难题,你总会碰巧找到答案。那就是人生的一半秘诀。

Of all of your varied interests, what are you most interested in today? Architecture and...? No, I'm more interested in the investment operations of the world. I'm interested in the others, too, but the ones I can't fix, I don't spend much time on them. I don't know how to fix [inaudible]. I'd love to be able to wave my hand and solve that problem, but I don't think that's given to man, to fix some of those problems. So I just stay away from the problems that can't be fixed and pick the ones that can – I don't like unlimited failure. I don't want to fish forever and never catch a fish. I have to have some reinforcement. And so I pick some things that can be done and do them. But I do think that if you're reasonably obsessed with something, even if it's intermittent, and you have a long attention span, you keep working over the serious problems, that you’ll stumble into an answer. That’s half the secret of life.

真棒。

好吧,我一直在说的这些建筑让一些人感到恼火,因为它们没有窗户。密歇根大学的芒格大楼窗户更短,那是因为它实在太大了,天然就缺窗户。那么,我当初是怎么决定这么做的呢?嗯,我知道那些学生靠得近会更好。把他们凑到一起,然后窗户就不够用了。这绝对无法避免。于是我想,我到底该怎么处理这个难题呢?我跑到游轮上,研究他们是怎么解决这个问题的,因为大多数客舱——不是大多数,但游轮上很多客舱确实没法装真窗户。他们用人工窗户,还搞了一套系统,让你可以离开自己的房间,走进光线和空气里,什么都能有。所以我就直接照搬了游轮和他们的发明。设计宿舍时,一个什么样的头脑才会去模仿游轮呢?嗯,我的脑子就是这样,而且它冷静得合乎逻辑。辛格尔顿的脑子也是这样。他就是冷静而合乎逻辑的。但如果你想不到游轮,你就会得到错误的答案。

Fantastic. Well, these buildings I've been talking about irritate some, because they don't have any windows in them. The Munger building in the University of Michigan has shorter windows. That's because it's so damn big, it has an automatic window shortage. Well, how did I decide to do that? Well, I knew those students would be better off close together. You get them close together, and then you get window shortages. Absolutely unavoidable. And so I thought, how in the hell can I handle this? Well, I went to the cruise ships and figured out how they handled it, because most state rooms -- not most, but a lot of state rooms on a cruise ship can't have real windows. They used artificial windows and they had a system where you could leave your own place and go into the light and air, all kinds of things. So I just copied the cruise ships and their invention. What kind of a mind, in designing a dormitory, imitates a cruise ship? Well, that's what my mind does, and it's coolly logical. That's the kind of mind Singleton had, too. He was just coolly logical. But if you don't think of the cruise ship, you get the wrong answer.

我记得你给我讲过这样一个故事:邮轮公司在船上装那种假窗户,其实窗外就是真正的大海,诸如此类,我猜你是不是把这个法子用在密歇根那栋楼里了。其实吧,邮轮公司——也就是迪士尼——很长一段时间里,带假窗户的客房收费比带真窗户的还高。他们最后总算不这么干了,可这个做法他们持续了很长很长时间。

I think you told me a story about how the cruises put the windows in the cruise ship, they actually had an ocean, and so forth and so on, which I think you incorporated in the Michigan building. Well, what the cruise ship did, what Disney did, of course, is for a long time, he charged more for the room with artificial window than he charged for the one that had a real window. They stopped doing that finally, but they did that for years and years and years.

原因在于,游轮上一扇迪士尼的窗户是模拟窗,小海星会浮上来对着你的孩子眨眼。当然,真窗户可做不到这一点。

Now, the reason for that was, a Disney window in a cruise ship that was an artificial window, little starfish came up and winked at your children. Of course, a real window couldn't do that.

如果我记得没错的话,你在密歇根州也用了预制材料,对吗?

对,不是预制。是的,我让密歇根州——那个之前从未建过预制混凝土建筑的地方——建了一座。他们校园里某处有过一座,但没人记得是谁建的、为什么建的。那座建筑很老了。他们说,我们不能用这个来建造,要用现浇混凝土,因为那样我们可以得到三倍的效果,我们信得过。我说,你不能这样跟我说话。你得去找做预制混凝土的人,密歇根州就有这么一个人。听他跟你讲他能为你做的一切,然后我们再决定怎么建这座楼。当然,预制混凝土要好得多。结果那成了密歇根州历史上最严酷的冬天,如果他们试图在冬天用现浇混凝土建那座楼,质量和安全都会出大问题。预制混凝土要坚固得多、安全得多。加州大学圣塔芭芭拉分校正在建的那座楼可以承受超过每平方英寸 1000 磅的压力,而混凝土的寿命会比金字塔还长。这才是正确的做法。现场施工做不到那样。在卧室里也做不到。他们有办法让接缝安全,所以这些预制混凝土建筑是人类智慧的绝妙胜利。

You also used pre-fab material in Michigan, if I remember correctly. Is that right? Well, nothing pre-fab. Yes, I caused Michigan, which had not built a pre-cast concrete building. They had one on the campus somewhere, but nobody even remembered who built it or why. It was that old. They said, we can't create with it, make this out of poured concrete, because that way, we can get three times out of the result, we trust it. I said, you can’t talk that way to me. You have to go talk to the guys that make pre-cast, a person in Michigan. Listen to him tell you everything he can do for you, then we'll decide how we're going to build the building. Of course, the pre-cast was so much better. It turned out to be the toughest winter in the history of Michigan, and they'd have had terrible troubles with quality and safety if they'd tried to build that building in the winter out of poured concrete. It's way stronger and safer. The building that's going in the UCSB is made to withstand way over 1,000 pounds per square inch pressure, and the concrete will outlast the pyramids. And that's the right way to do it. It can't be done in the field that way. It can't be done that way in a bedroom. And they have ways of making the joinery safe, so these pre-cast buildings are a marvelous triumph of the human mind.

你提到了气质。我马上要回过来讲这个。但在此之前,我想先回到烟蒂股这个概念,因为它实在非常重要,它造就了我们今天所熟知和理解的伯克希尔。投资常常被称作最后的文科或社会科学。它是一门社会科学。这毫无疑问。

You mentioned temperament. I'm going to come back to that in a second. But before we do, I want to come back to the concept of cigar butts, because it's so important really, what led the Berkshire we all know and understand today. So investing is often referred to as the last liberal art or social science of sorts. It is a social science. Of course it is.

这很契合你广泛的兴趣等等。那么,回到你帮助推动的从烟蒂股到复利机器这一转变上,对你来说,这是一个突然的还是渐进的觉醒过程?是不是有过某种顿悟时刻?

That plays well into your varied interests and so forth. And so coming back to this transition that you helped form from cigar butts to compounders, was that a sudden or a gradual awakening for you? Was there an epiphany or sorts?

坦率地说,每个聪明人最终都会在思考投资时完成这种转变。当然,如果你能进入一家伟大的公司并长期持有,那将是最简单、最赚钱的方式。但这很难做到,因为大家会把伟大的公司,或看似伟大的公司,炒得非常高,以至于这种策略难以奏效……(听不清)那时候摩根银行只收四分之一个百分点的佣金。他们搞出了“漂亮五十”,还说,“我们不在乎价格。我们必须持有‘漂亮五十’。”当然,这在一段时间里成了最大的自我实现预言。但一旦泡沫破裂,情况就非常糟糕了。”这就是问题所在,这些股票售价太高,让你难以入手。但你不也应该预料到这一点吗?为什么你会指望每个人都能看出来的伟大公司,股价不会被炒得那么高,以至于可能不再是好投资呢?

Frankly, everybody who's smart eventually makes that transition when they think about investments. Of course, if you can get into a great company, stay in for a long time. That's the easiest and biggest money you'll possibly make. But it's so hard to do, because they bid the great companies, or things that look like great companies, up so high that it makes that strategy not work… [inaudible] Morgan Banking, they charged a quarter of a point. They got the Nifty Fifty and they say, ‘We don't care about price. We've got to be in Nifty Fifty.’ And of course, it was the biggest self-fulfilling prophecy for a while. But when it went bully, it was very unpleasant." So that's the trouble, is that they sell so high priced that they make it hard for you to get. But wouldn't you expect that? Why would you expect that something everybody can see is a great company, of course they're going to bid the price up so high that maybe it's not such a good investment.

在你之前,有没有哪一只股票、哪一家公司或哪一个行业,让你感觉像是突然打开了投资的开关?因为沃伦在你进入投资领域之前就已经在做这行了。

你得记住,沃伦在三十年代是靠他的“盖革计数器”赚了大钱的。他会找到一些售价只有清算价值四分之一的股票,然后大举买入。所以在很长一段时间里,他都有这样的狩猎场。他只需要去翻看清算证券的名单,慢慢买入,就能捡到这些荒谬的便宜货。后来这些便宜货消失了,他不得不改变。现在,它们并没有完全消失。并非不存在一些本身不是伟大企业,但依然能成为伟大投资的股票。我记得巴拉德石油,它是一家最大的独立炼油厂之一。我本人以每股 17 美元的价格买入了这只股票。当时它的库存、(听不清)、隐藏储备,卖价都低于账面价值。这简直是个不可思议的便宜货,但它仍然只是普通的商品类企业。当股价翻了三倍时,我卖掉了。从那以后它又涨了一倍。那是很多年前的事了。但投资于巴拉德石油这种类型的公司也完全是可以接受的。不过我认为,那些倾向于获得最佳结果的人,是那些持续寻找伟大企业的狂热者。他们中最优秀的人并不期望找到 10 家、20 家或 30 家。他们只找到一两家。这才是正确的做法——你只需要一两家就够了。我认识一个人,他投资了一家银行家,而该银行家支持了家得宝(一家好市多的仿效者)。这位银行家还很早就投资了礼来公司。仅凭这两项投资,他就赚了几十亿美元。他不再需要更多了。在一辈子的投行生涯中,他得到的就是这两家。我认为这是一种成功的人生。但这并不是我们的教育机构所教授的内容。他们需要一些可以教授的神秘知识,好让你成为投资高手。这完全是扯淡。你不可能对一千只不同的股票都了解得很透彻从而非常擅长投资。如果你坚持要分散,你会说,“我想要一千只。”但如果你想做得好,你必须挑选少数几只。这就是我所说的“伍登式选股系统”。

Was there one stock or business or industry that you recall kind of turning the light switch on for you? Because Warren was in the investment field before you were. You've got to remember that Warren made a lot of money running his Geiger counter over the '30s. He'd find something selling for 1/4 of the liquidation value, he'd load up. So for a long period of time, he had to have that hunting ground. All he had to do was go to lists of liquid securities and slowly buy them, and he could get these ridiculous bargains. And those bargains went away, and so he really had to change. Now, they haven't gone totally away. It isn't like there aren't some companies that are not great businesses, but they're still a great investment. I can remember Ballard Petroleum, one of the biggest independent refineries. I mean bought that stock personally at $17 a share. Inventories, [inaudible], buried reserves, selling below book value. It was just an incredible bargain, but it was still an ordinary commodity-type business. When it tripled, I sold it. It's doubled since then. That's long years ago. But it's perfectly acceptable to invest in the Ballard Petroleums of the world. But I think the people who tend to get the best results are these fanatics who just keep searching for the great businesses. And the best of them don't expect to find 10 or 20 or 30. They find one or two. And that's the right way to do it — but all you need are one or two. I know the guy who invests with the banker that backed the Costco copy which was Home Depot. He also backed Eli Lilly very early. He has several billion dollars between those two investments. He didn't need any more. And in a lifetime of investment banking, that's what he got: two. I regard that as a successful life. That isn't what they teach in our educational institutions. They need some mystery they can teach that will make you good at investing. It's total bullshit. There is no way to know enough about a thousand different stocks to be very good at it. If you insist on going, you go, “I want a thousand.” If you want to be good, you have to pick a few. That's what I call the Wooden system of stock picking.

沃伦提到过二十孔打孔卡的理论。

哦,我特别喜欢那个。他说,大多数人如果在年轻时得到一张打孔卡,上面写着你的投资次数非常有限,一生只能进行 20 次投资,然后就必须停止,把所有钱都换成现金,那么他们的投资业绩会更好。我认为这是对的。我认为业绩确实会更好。现行的这套体系,那些靠收取费用和佣金赚钱的人,会拼命鼓吹——任何能让费用和佣金源源不断流入的东西。这变成了正统观念。人们就是这么做的。当然,它不应该是正统观念。你知道,明智的人是长期管理资金的。但这就是现在的正统观念,然后,自然而然地,就发生了历史的偶然。我们有一个流动性很强的股票市场,它同时扮演着两个角色——一个是理性进行长期投资的人进行交易的地方,另一个是另一群人进行赌场式赌博的地方。我们把两者完全混在一起了。这对国家来说绝对是一件疯狂的事情。如果我们不把它们混在一起,情况会好得多——这就像我们把军队管理和儿童卖淫混在一起,或者其他什么。真是荒谬至极。但我们就这么做了,每个从中赚钱的人都很喜欢这样。

Warren talks about the 20-card hole punch. Oh, I love that. He said that most people would have better investment results if they got a punch early in life that you're very limited in investments. You're going to get 20 investments in your life and then you have to quit and put all your money in cash. He said if everybody was subject to those rules, your investments probably would be better. I think that's right. I think they would be better. The system, the people who are milking the money for fees and commissions, they lather up all these — anything to make the fees and commissions run liberally. And it gets to be the orthodoxy. That's what people do. And of course, it shouldn't be the orthodoxy. You know, sensible people control money for the long term. But it is the orthodoxy, and then, of course, what happens is accidental history. We have a liquid stock market which is two things at once — it's a place for people who are doing long-term investment rationally to go and make their transactions, and it's a place for another bunch of people to do casino gambling. We mix them up totally. It's an absolutely insane thing for the country. It would work a lot better if we didn't mix up — It's like we mixed up running the Army with child prostitution, or something. It's ludicrously crazy. But that's what we did, and everybody that's making money out of it loves it this way.

激励机制就是一个谎言。

哦,简直太糟糕了。现在我要说,扑克锦标赛很流行。人们现在疯狂地迷恋这种扑克、桥牌锦标赛。赌博的本能真的很强。

The incentives are a lie. Oh, it's just awful. Now, I will say this. The poker tournaments are fashionable. People love this crazy for poker now, the bridge tournaments. The gambling instinct is really strong.

人们喜欢赌博。

他们喜欢赌博,问题是,这就像吸食海洛因。一定比例的人一旦开始就会过度沉溺。它会上瘾。

我们最终走到了这一步,真是太疯狂了。绝对疯狂。如果没有它,文明本会好得多。现在,我们在房地产领域也看到了一定程度的疯狂,但房地产市场流动性不强。它不像股票市场那样,即使股票市场像房地产一样缺乏流动性,你也不会有那么多过度投机或炒作的行为,但情况不会像现在这么糟。现在已经失控了。我在哈佛法学院的时候,一天交易 100 万股的日子很少见。可能一年只有一两次。现在他们每天交易数十亿股。而且计算机在互相交易。一个计算机算法试图智胜另一个。现在,让资本主义的赌场部分变得越来越高效、越来越有吸引力、越来越有诱惑力,这对我们的国家究竟有什么实际好处?这是一种疯狂的公共政策。另一方面,我认为改变它的可能性几乎为零。然而它却造成了可怕的事情。你可以说它造成了“大萧条”。而“大萧条”又导致了希特勒上台,这几乎毁灭了文明世界。所以我认为这件事相当严重,但我认为我们对此无能为力。

People love gambling. They love gambling, and the trouble is, it's like taking heroin. A certain percentage of people when they start just overdo it. It's that addictive. It's crazy what we ended up with. It's absolutely crazy. And civilization would have been a lot better without it. Now, we do get a certain amount of craziness in real estate, which doesn't have a liquid market. It isn't like, you wouldn't have a lot of excesses or speculation, even if the stock market were illiquid, as real estate, but it wouldn't be as bad as it is now. Now it's gone berserk. When I was in Harvard Law School, it was a rare day when they'd pay for a million shares a day. Maybe it would happen once or twice a year. Now they trade billions of shares every day. And the computers are trading with one another. One computer algorithm is trying to outwit the other. Now, what earthly good is it for our country to make the casino part of Capitalism more and more efficient, and more and more attractive, and more and more seductive? It's an insane public policy. On the other hand, I think the chances of changing it are practically zero. And yet it causes terrible things. You could argue that it caused the Great Depression. And the Great Depression brought in Hitler, which came pretty close to ending the civilized world. So I think this stuff is quite serious, but I don't think we can do much about it.

它肯定也导致了全球金融危机。

是的,是的,全球金融危机。绝对如此。我认为,如果我们没有像当时那样进行干预——我们从未以这种规模干预过——我们可能已经陷入了有史以来最糟糕的金融烂摊子之一。我们当时正朝着某种试图演变成“大萧条”的方向前进。而它们的运作方式是自我强化。资本主义进程在繁荣和萧条中都会自动加速,并且在一段时间内会自我强化。这就像化学中的自催化现象。它是自动发生的。你在两个方向上都会加速,这使得它非常非常危险。不仅对个人投资者如此,对整个文明也是如此。我并非轻率地说,阿道夫·希特勒的崛起部分原因就在于“大萧条”。没有“大萧条”,他永远不可能成为德国总理。“大萧条”源于过度行为,而这些过度行为在很多方面还不如我们现在这样严重。带着这些令人振奋的想法,我们该继续下一个问题了。

It certainly caused the global financial crisis. Yes, yes, the global financial crisis. Absolutely. I think if we hadn't intervened the way we did, which we've never done on this scale before, we might have had one of the most unholy financial messes. We were headed for something that was going to try and become the Great Depression. And what they do is they feed on themselves. The process of capitalism automatically speeds up in both booms and depressions, and it feeds on itself for awhile. So it's like autocatalysis, in chemistry. It's just automatic. You get this speed up in both directions, which makes it very, very dangerous. Not just for the individual investors, but for the whole civilization. I am not being casual when I say that Adolf Hitler's rise came in part because of the Great Depression. He never would have been Chancellor of Germany without that. The Great Depression came from excesses which in many ways aren't as bad as those we have now. And with those cheerful thoughts, we should go on to the next question.

我本来想问一个关于美联储的问题,但在讨论干预和像海洛因一样的行为这个节骨眼上,我还是先跳过吧——不过资本配置对于长期复利来说极其重要。你谈到了集中的作用,如果你有明智的资本配置加上明智的集中,长期来看可以带来超额回报。所有这些都回到了你之前提到的关于性情的问题。这一点甚至在我们第一次见面时就讨论过。现在现场有一些学生。你最看重的个人性情因素是什么?你认为哪些因素对你和沃伦的成功贡献最大?作为投资者,你认为有没有哪一项特质对你帮助最大?

我几乎崇拜理性。你可以说亨利·辛格尔顿也这样,沃伦·巴菲特当然也这样。我认识的那些优秀的人,都觉得你有责任通过不断学习和思考来尽可能让自己变得智慧。这种角度一部分是天生的性情,一部分在我身上是家庭的榜样。我的祖父芒格,我继承了他的名字,他是一个白手起家、自学成才的人。他是个该死的天才。我观察他,他的人生过得相当不错。他犯的错误不多。

I was going to ask a question about the Fed, but I'll move off of that on the eve of intervention and acting like heroin – but capital allocation, enormously important for the compounding over time. The role of concentration, you discussed, and if you have intelligent capital allocation with intelligent concentration, that can lead to outsized returns over time. All of that comes back to the point about temperament that you mentioned earlier. That's something that you and I discussed even the first time that we met. We have some students in the room. What personal temperament factors do you value the most, and do you think that contributed to your and Warren’s success the most? And is there one trait, do you think, that's helped you most as an investor? I almost worship reason. You can argue that Henry Singleton did, too, and certainly Warren Buffet does, too. The people I know that are good, they feel you have a duty to become as wise as you can be by constantly studying things and thinking about it. And that angle is partly temperamental. And partly, it was family example in my case. My Grandfather Munger, whose name I bear, was a self-made, self-educated man. He was a damn genius. And I watched him, and his life worked pretty well. He was not making many mistakes.

有没有哪个阶段是你最享受做投资的?

嗯,问题在于,播种的过程,当你几乎确信会丰收时,有时比收获本身更有趣。我不确定自己是不是更喜欢播种。我两者都喜欢,但我认为我可能更喜欢播种胜过收获。当你明知道会成功时,每一笔交易,每一天,那都是一种非常满足的感觉。

Is there a time you enjoyed investing most? Well, that's the thing is, it's the sowing when you're almost sure of the wind is almost funner than the reaping. I'm not sure that I don't enjoy the sowing. I like them both, but I think I may like the sowing better than the reaping. When you know you're going to nail it, every single transaction, every day, that's a very satisfying feeling.

沃伦喜欢讲一个故事,你曾和朋友打赌,看谁能最快让钱翻倍,有时情况很奇怪,甚至以天为单位。

嗯,我们年轻时都有过一些辉煌的时期。

Warren likes to tell the story about the bet you had with friends about who could double the money the fastest and sometimes the oddest, and sometimes a day and so forth. Well, we all had some bully stretches as young men.

你这是在夸奖他吗?

不,不。在我认识沃伦时,他已经是一个非常优秀的投资者了。但对他来说买入那些满载便宜货的情况太容易了。他赚了那么多钱,他当然会继续这么做。你可以说是当时的集团企业并购热潮迫使他清算了合伙公司。他不喜欢一个人们都陷入疯狂、并且那些赚钱的人(听不清)制造出越来越多垃圾的世界。他干脆退出了。

Are you saying that in a complimentary fashion? No, no. By the time I knew Warren, he was a very good investor. But it was so easy for him to buy these loaded situations. He made so much money, of course he would keep doing it. And you can argue that it was this conglomerate boom that forced him to liquidate his partnership. He didn’t like a world where people were going crazy, and people who were making the money [inaudible] more and more crapola. He just quit.

回顾伯克希尔的早年形态其实挺有意思的。很明显,当时我们同时经营着盖格计数器、蓝筹印花以及多元零售公司……这三家现在要么已经不存在,要么规模大幅缩水了。嗯,钱和财富留下来了,但企业本身消失了。它们从来就不是能长久存续的生意。但我们从中赚到了非常多钱,我们……顺便说一句,这种模式至今仍然有效。只是我觉得难度变得大了一些。我认为沃伦在早期那段岁月里,正好处于价值投资的黄金时期。他想要的是类似保险公司那样的东西,他追求的是“一次性”的盈利机会。你知道,我买不了太多。偶尔买一两股,我还会买一些(听不清)的生意之类的东西。我们买入最多股票的时候是在 1974 年、1975 年左右。那真是买入的好时机。那是 50 年来最严重的信贷紧缩。我们非常幸运,当时手头正好有现金。而大多数人在市场繁荣的底部并没有巨额资金可以投入,他们全都深陷其中。我们已经投入很长时间了,我们只是熬过去。我这一生中,伯克希尔的股票已经下跌过 50% 三次。这是一个最成功的赌注之一 —— 你可以找到能赚钱的东西,但它仍然会……当然,你能想象一家普通的投资管理公司会说“我们不在意下跌 30%”吗?他们会吓坏了,或者被解雇。这意味着 95% 的大型全国性投资机构,实际上都是“伪指数化投资者”。这再次说明,这是一种由激励机制驱动的深度道德妥协,我们对此无能为力。这几乎和把股票市场同时当作赌场一样荒谬。他们无法避免。他们会说,“我做不到”。大学捐赠基金的管理者,按照大学捐赠基金的标准,也必须是伪指数化投资者。我可以向你保证一件事,我们不是,我也可以保证辛格尔顿(Singleton)从来都不是一个伪指数化投资者。

It's kind of interesting to think about modern-day Berkshire, obviously, was running a Geiger counter, had Blue Chip Stamps, and you had Diversified Retailing... All of three of which, you know, more or less don't exist, or significantly have run off. Well, the money and wealth remains, but the businesses are gone. And they were never going to last. But we earned so much money out of them that we were... And by the way, that still works. I think it's a little harder. I think Warren had the perfect time to be the value investor in those early days. He wants something like an insurance company. He wants his one-time earnings. I couldn't buy very much, you know? An occasional share or two, I was buying some [inaudible] businesses and whatnot. When we brought in the most amounts of our stock was in '74, '75 and so on. That was a very good time to be buying. That was the worst crunch in 50 years. We were very lucky to have money on hand at that time. Most people, we don't have tons of money to invest in the bottom of these booms. We're all in on them. We've been in it for a long time. We just ride it out. My Berkshire stock has gone down 50% three times in my lifetime. That's one of the most successful gambles — you can find something that works, but it still... And of course, can you imagine an ordinary investment management firm saying, "We don't mind going down 30%"? They'd be in terror or they'll be fired. And that means that 95% of the big-time national investing, they’re closet indexers . That, again, is a deep moral compromise driven by incentives that none of us can do anything about. It's almost as ridiculous as having a stock market that's also a gambling parlor. And they can't avoid it. They would say, "I can't do it.” The university endowment officers also have to be closet indexers by the standards of the university endowment. I guarantee you one thing that we're not, I guarantee one thing Singleton would never have been is a closet indexer.

你好像多次说过,“看看这个系统,看看结果,我就能告诉你激励是什么。”

没错,是激励机制在驱动一切。以现代投资体系为例,我认为现代的大型投资银行业务已经转移到了影子银行和其他形式的私募股权中。它们规模巨大,带来了巨量的资金和财富创造。这让人疯狂,因为每个人都想参与其中,所以它变得越来越大、越来越大,但这其中也有大量的伪指数化操作。他们都想做同样的事情。这不是我的舞台,我们不会去那里。

I think you've said many times, "Look at the system, look at the outcomes, and I'll show you the incentives.” Yeah, the incentives that are driving it. You take the modern system of investment, I would say the modern big-time investment banking has shifted into the shadow banks and the other forms of private equity. They're just so huge and it's so much money and so much wealth being created. It drives people crazy because you want to get in on it, and so it gets bigger and bigger and bigger, but there's a lot of closet indexing in that, too. They all want to do the same thing. It's not my scene. We're not going there.

我想待会儿谈谈指数基金,但在那之前,关于复利这个话题,我最后一个问题想请教各位。爱因斯坦称复利为世界第八大奇迹。沃伦曾说过,“找一个勤奋、聪明且诚实的人。如果缺乏最后一点,赶紧跑,别管前两点。”你今天上午谈到了性情和保持理性的价值。沃伦谈到在乘法数列里输入一个零,你谈到要避免路径依赖,寻找“合奏效应”(Lollapalooza effects)和延迟满足的力量。这些难道不都是在定性层面最大化复利的形式吗?

嗯,当然,绝对是。我在做律师的时候,这一点就非常明显。如果我帮助一些商人完成交易,我就能得到一笔费用。如果(听不清)有潜力像他那样完成交易并且做对的话,怎么可能只赚这点钱呢?当然,如果你能正确地运用复利,潜力是巨大的,但做到非常困难。竞争极其极其激烈。你必须远离身边那些持续不断的、充满诱惑的疯狂行为,尤其是在巨大的激励压力之下。这不仅仅是激励压力。我们都喜欢做别人正在做的事。没有人愿意搬到北极,坐等赚到一亿美元。我们都喜欢待在比弗利山庄这样宜人的地方,享用一顿昂贵的早餐。

I want to get to index funds in a second, but before I do, you were just talking about compounders. I have one last question on this for everyone. So Einstein called compound interest the 8th wonder of the world. Warren had said, "Find someone hard-working, intelligent, and honest. If you don't have the third, run for the hills. Don't worry about the first two.” You've spoken about the value of temperament and staying rational this morning. Warren talks about entering a zero into a multiplicative series, and you talked about avoiding path dependencies, finding the Lollapalooza effects, and the power of delayed gratification. Aren't all of these forms of maximizing compounding in a qualitative form? Well, sure. Of course. It was so obvious to me when I was practicing law. If I helped some businessmen do some transaction and I got a fee. How could that be if [inaudible] a potential to making transaction like he was making and making them correctly. Of course there's use potential if you can do the compounding correctly, but it's very hard to do. The competition is very, very intense. You have to stay out of the seductive craziness that goes on around you all the time, when there are huge incentive pressures. And they aren't just incentive pressures. We all like to do what other people are doing. None of us wants to move to the North Pole and sit there for awhile with making one hundred million dollars. We all like to be in a pleasant places like Beverly Hills, having an expensive breakfast.

现在回到指数基金的话题。你最近对指数基金发表了一些看法。现在有一股巨大的 ESG 等潮流,伴随着 ISS、Glass Lewis 之类的机构。

我讨厌那样。Glass Lewis 就是一个保护费勒索组织。他们先制造风险,然后售卖保护。这就像黑手党。顺便说一句,Glass Lewis 内部没有任何人觉得这有什么问题。我们生活在一个这样的世界里:你明明可以从事像那样邪恶的勾当,却还自认为是在做上帝的工作。你知道,希特勒也认为自己在做上帝的工作。我们还有他在地堡里最后想法的记录。你知道是什么吗?原来是德国人民不配拥有希特勒。那是他们的错,不是他的错。

To come back to index funds now, you recently made some comments about index funds in particular. There's a big movement toward everything ESG, etc., etc., with these ISS, Glass Lewis, and so forth. I hate that. Glass Lewis is a protection racket. They create the hazard and then they sell the protection. It's like the mafia. By the way, nobody at Glass Lewis thinks there was anything wrong with it. We live in a world where you can actually go into a business as evil as that and think you're doing the Lord's work. You know, Hitler thought he was doing the Lord's work. We have a record of his last thought in the bunker. Do you know what it was? The German people, it turned out, didn't deserve Hitler. It was their fault, not his.

我觉得你直接跳到了我问题的结尾。基本上,保罗·格雷厄姆最近写了一篇精彩的文章,标题是“异端”,讲的是不压制异见观点的价值,以及走上那条路的危险等等。这在某种程度上显然又回到了德国的问题上。还有马克·安德森,我不知道你有没有看到他前几天发的那条关于指数基金讽刺意味的有趣推文。他说,“他们缺乏选股的自信,却拥有重新设计社会的自信。”

我知道。这真是个笑话。但有很多人认为他们可以统治世界。他们会通过消灭像疫苗这种愚蠢的东西来统治世界——仅此而已。你拿着机枪抢走第一个一千美元,就会进监狱。外面疯子多的是。

I think you jumped to the end of my question, which was basically, Paul Graham recently had this fantastic piece titled "Heresy" on the value of not shutting down outlier opinions, the dangers of going down that path, and so forth, which obviously comes back, to some degree, to Germany as well. If Marc Andreessen, actually, I don't know if you saw that funny tweet the other day about the irony of index funds. He says, "they lack the confidence to pick stocks, but possess the confidence to redesign society.” I know. It's such a joke. But there are a lot of people who think they would run the world. They'd run the world by eliminating stupid things like vaccines and — That's all that it is. You can steal the first thousand with a machine gun and you're going to go to prison. There are a lot of crazies out there.

我觉得这是一个代理问题。正如沃伦和你指出的,指数基金这只“净值”提供了更好的业绩和更低的费用,但这只是一个标准的代理问题。我们面临着沃伦和你一直警告我们的那些形形色色的超级掮客和中间人的不同力量。(听不清)顺便说一句,他们只收四分之一个百分点。这就是整个投资管理行业的状况。他们是美国投资管理领域的领头羊。这种情况持续了大概 20 年。他们只收四分之一个百分点,而每个人都因为那轮大牛市获得了惊人的回报。但看着这个行业的发展历程很有趣。当你挑选 50 只、100 只、1000 只股票的指数时(这基本覆盖了大部分市场),它在一段时间内会运行良好。但最终,如果指数化的规模过大,它就没有成功的可能了。这将会是“漂亮 50”(Nifty 50)的重演。

I feel like it's an agency issue where that net of index funds provide better performance with lower fees, as Warren and yourself have pointed out, but that this is just a standard agency issue. We have these different vectors on the varied hyper-helpers and middlemen you and Warren have warned everyone about. [Inaudible] By the way, they only charge a quarter of a point for that. It's that whole investment management. They were the leaders of the investment management in the United States. That went on for, what, 20 years. They charge a quarter of a point. And everybody got these fabulous results because of the blue sky high. But it was an interesting career to watch. You started to have a similar thing when you're picking an index of 50, 100, 1,000 stocks, that's most of the market. It'll work for awhile, but eventually, if you get too much indexing, it'll have no chance of working. It'll be a Nifty 50 all over again.

人们常说软件吞噬了世界,而人工智能将吞噬软件。我们聊了很多关于卡内基和洛克菲勒家族,他们拥有那些不可思议的生意,但那些生意是被动的、资本密集型的,回报率只有个位数等等。

但他们之所以变得富有,是因为他们坚持了那么久。

It's been said software ate the world, and that AI will eat software. We've talked a lot about Carnegies and the Rockefellers who had these unbelievable businesses, but they were passive and capital-intensive, earning single digits of returns and so forth and so on. But they got rich because they did it so long.

没错。

而且他们赶上了——你可以说,在最初的 30 到 40 年里,洛克菲勒卖煤油用于照明,他们主导了石油世界。随着爱迪生和电力等技术的发展,那个业务消亡了,这时驱动汽车的内燃机出现了,石油的新用途比旧的好得多。所以你可以说他们就是太幸运了,被迫退出了一个行业,上帝却给了他们一个更好的行业,而且他们还拥有所有大油田的所有权来度过转型期。而且新技术不断被发明出来,所以无论他们原本认为的价值有多大,实际上都还要再大一些。而石油价格则一路持续上涨。现在有趣的是,没有人认为一群主权国家组成卡特尔来生产自己的石油是非法的;而且,每当我们认为这不可能发生时,就会有人说,“哦,他们这方面很蠢,那方面也很蠢。”但事实是,这确实可能发生,你甚至可以争论太阳能是否会成为一个好生意。

Right. And they caught — you can argue that Rockefeller, after the first 30 or 40 years, they sold kerosene for lighting. They dominated the oil world. And as that business died with Edison and electricity and so forth, along came the engine running the automobile, and that use of oil was way better than their old one. So you can argue that they were just damn lucky that they were forced out of one business, God gave them a better business, and they had the possessions of all the big oil fields to ride it out. And they kept inventing new technologies, so whatever value they thought was there, it was really a little more. And the price of oil kept going up and up and up. What's interesting now about that is that nobody thinks it's illegal for a bunch of sovereign nations to have a cartel in producing their own oil, and every reason it can't happen is that, "oh, they're dumb this and dumb that.” But it could happen, and you could argue if solar would be a good business.

只要卡特尔能持续下去。

是的,是的。关于太阳能有趣的一点是,制造肥料的玩家只有大概三四个吧。这是一个值得观察的有趣现象,我不知道结果会怎样。

As long as the cartel lasts. Yes. Yes. The interesting thing about solar is that there are only, what, three or four players making the fertilizer. And that's an interesting thing to watch, and I don't know how it's going to play out.

但俄罗斯和乌克兰是其中之一吗?

是啊。显然没人知道,但政府可能会推动一些类似太阳能卡特尔的事情,我对那些一无所知。总有人能通过预测这些事情赚到钱。

But Russia and Ukraine being one of them? Yeah. Obviously, nobody knows, but there are going to be some solar cartel-like things done by government, and I don't know anything about those. Somebody will make money by predicting that stuff.

薄弱环节总是在于卡特尔会瓦解。

是的,当然。

The weak link is always the cartel breakdown. Yes, of course.

如今,有 5 家非凡的企业,市值总计达到 10 万亿美元,而且它们几乎不需要任何资本。当你拿今天的情况与卡内基、梅隆和洛克菲勒们当年建立的帝国对比时,事后看来一切都显而易见。在不点名具体公司的情况下,你认为那些护城河会同样持久吗?

嗯,我认为这些人的性情——我觉得梅隆家族是最有意思的——我认为那些性情今天依然有效。我的意思是,如果你像梅隆或卡内基那样,它依然行得通。他们都是相当勤奋、进取、有才华的人。但其中也包含运气成分。你看看卡内基钢铁公司——那确是好钢铁。但它最终还是走向了地狱。绝对是走向了地狱。但他并非在建造一个自己都不明白是什么的东西。洛克菲勒的帝国持续得更久。你可以说,洛克菲勒帝国是旧时代唯一一个真正成为巨人并且延续至今的企业。其他所有企业,都难逃消亡的命运。它们要么彻底消失,要么变得无足轻重。

So we have $10 trillion in market cap amongst 5 phenomenal businesses that really don't require any capital whatsoever. When you look at that contrast today to what the Carnegies and Mellons and Rockefellers built, it's all obvious in hindsight. Do you have any opinion, without giving a specific name or anything, on whether those moats will be as durable? Well, I think the temperaments of these — the one that I find the most interesting anyways are the Mellons, and I think those temperaments still work. I mean, if you're like the Mellons, or Carnegie, it still works. They were pretty hard-working, aggressive, talented people. But there was some luck in it. You saw the thing about Carnegie steel — that's good steel. It eventually went to hell. Absolutely went to hell. But he wasn't building something that wondered what it was. The Rockefellers' empire lasted a lot longer. You can argue that Rockefellers' empire was the only business of the old days that really became a giant that's still lasting. Everybody else, it's all a type of mortality. They all die or become insignificant.

在座的各位多数可能不知道,其实伯克希尔曾经拥有联合油罐车公司的一部分股份,那是洛克菲勒产业的一部分。没错,绝对没错。还有伯克希尔的管道业务。洛克菲勒旗下有很多管道。

Most people in this room probably don't know, actually, Berkshire owned part of Union Tank Car, that was part of Rockefeller's operation. Yes, absolutely. And Berkshire's pipelines. Rockefeller had a lot of pipelines.

这倒是很自然地引出了当下环境里的通胀问题。我们有些人经历过通胀,但跟您和沃伦当年看到的 70 年代那种破坏性通胀不是同一回事。假如以 70 年代通胀为背景来看公司,投资者应该思考些什么?不是说通胀一定会来,但……

That's actually a good pivot into inflation that we're seeing in the environment. Some of us have lived through it, but not the same way that you and Warren saw, the destructive inflation of the '70s. What should investors be thinking about when looking at companies with potential inflation of the '70s as a backdrop? Not saying it will, but…

我觉得大多数人很难在通胀中过得很好。我认为,如果没有通胀,大多数人的境况会好得多——至少那些手里有点钱的人会好得多。所以问题在于,他们中的大多数人根本不会从中获利。大多数人会因此受损。我们的目标就是尽可能少受通胀的影响。但我认为,从本质上看,一群民选出来的政客最终还是会印太多钞票。在我一生中,我可以这么说:我们现在拥有的东西价值如此之大,尽管货币贬值了 80% 或 90%,但为了获得增长,这种贬值是值得的。到目前为止,我认为这对文明来说并不是一笔糟糕的交易。但另一方面,魏玛共和国那种最终导致希特勒上台的恶性通胀,那是另一个层面的问题。要说陷入那种境地,我没什么……说实话,那不会是我的问题。那可能是你们的问题。

I don’t think most people are going to do really well with inflation. I think most people are going to be way better off, at least the people that have any money will be way better off, if there weren't any inflation. And so it's just a question of how most of them aren’t going to profit. Most people are going to suffer. The idea is to suffer as little as you have to from it. But I think it's the nature of things that a bunch of democratically-elected politicians will eventually print too much money. Now, in my life, I would argue that what we have now is so valuable, the fact that the currency went down by 80% or 90%, it was worth having the depreciation of the currency to get growth. I don’t think it was a bad bargain for civilization so far, but on the other hand, the Weimar inflation that eventually led to Hitler's rising, that's a different problem. To get into that, I have no... It won't be my problem, if I'm honest. It may be your problem.

我认为答案永远是:不管怎样,找到你能找到的最好的企业,以最好的价格买入。资本密集度当然是其中一个考量因素。还有定价权。

没错,但想想结果是什么。想想我亲眼看着衰落的那些东西。所有那些大型百货商店。所有那些大型报纸和垄断企业。美国钢铁公司(US Steel)。美国铝业公司(Alcoa)。归根结底,很大程度上在于你得知道……

I think the answer's always to find the best businesses you can at the best price, regardless. Capital intensity is certainly an aspect of that. The pricing power. Yes, but think of what's resulted. Just think of what I've seen wane. All the big department stores. All the big newspapers and monopolies. US Steel. Alcoa. At the end of the day, a lot is knowing…

基本上所有航空公司都是如此。基本上所有汽车制造商也都是如此。

是的,汽车制造商。是的,和它们当年的地位相比。通用汽车曾经像巨人一样屹立于世,但最终却让它的股东血本无归,连工人的部分养老金都搭了进去。

Pretty much all the airlines. Pretty much all the auto manufacturers. Yes, the auto manufacturers. Yes, compared to what they were. General Motors once stood in the world like a colossus, and it eventually wiped out its own shareholders and part of its own workers' pensions.

那通用电气呢?嗯,通用电气是所有案例中最糟糕的例子之一,因为我认识杰克·韦尔奇。他很讨人喜欢,也很聪明,但为了在这个体制中表现好,他有点走火入魔了。他竞争心极强。他想在高尔夫球场上赢,在商业上也赢,做什么都要赢。他让公司……陷入了那种可怕的过度行为。到最后,他对已经取得的成就撒谎。我认为那本记录通用电气衰落的书《熄灯》,应该成为美国每一所商学院的必读书目。但不会的,因为他们不想得罪任何人。但它确实应该成为必读。如果这里有人还没读过《熄灯》,你应该买来读一读。

What about GE? Well, GE is one of the worst cases of all, because I knew Jack Welch. He was likable and he was intelligent, but he went a little crazy trying to do well in the system. He was very competitive. He wanted to win at golf, he wanted to win at business, all over. He just let it… he got them into that wretched excess. In the end, he was lying about what had been accomplished. I think that that book, "Lights Out," which chronicles the decline of GE, ought to be required reading in every business school in the country. It won't be, because they don't want to offend anyone. But it should be. If there's anybody here's who's not read "Lights Out," you should buy it and read it.

我不认为亚马逊会消失。不,我们看到的创造性破坏——你是不是觉得,主流看法是,因为软件和计算机的存在,这种破坏正在加速?

不,我倒觉得,要是从来没发明软件,世界反而更好。软件可能加剧了很多变化,毁掉了一些人。但我想说的是,资本主义的本质就是万物皆会消亡。而死亡,正是创造过程的一部分。

I don't think Amazon's going to run out. No, the creative destruction we've seen — Do you feel like the standard thought is that it's accelerating because of software and computers? No, I think it would have been better if we'd never had software. That may contribute to a lot of the change that destroyed some people. But I think the nature of capitalism is that all things die. But death is part of the creative process.

你觉得变革的速度在加快吗?

嗯,这个问题很有意思。我想可以从两个角度来回答。你可以论证是的,也可以论证不是。认为不是的理由当然在于,人类大多数基本需求已经得到了相当充分的满足。在美国,男性的平均预期寿命是 80 岁。他拥有彩色电视、喷气式飞机旅行、现代医学、空调。一个人能有的所有合理需求几乎都满足了。甚至很难想象还有什么比已经实现的这些更重要的东西。所以从这个意义上说,人类进步的大部分成果已经在我们身后了。但从另一个角度看,我们不断发现、不断做到的事情又实在令人惊叹。我并不因为保险公司和承保业务做得稍微好一点就那么印象深刻。那就像给汽车调校一下多出一马力而已。但已经实现的成就绝对令人难以置信。这一切都发生在过去 200 年里。200 年前,我们所有人都还在田里干活,一辈子离不开出生的小山谷,有治不好的真菌感染,眼看着孩子死于可怕的疾病。那可不是什么轻松的生活。

Do you feel like our rate of change is accelerating? Well, that's a very interesting question. I think we can answer that in two ways. You can make a case for yes, and you can make a case for no. The case for no, of course, is that most of the basic needs are pretty well satisfied. The average life expectancy is 80 years for a male in America. He gets color television and jet travel, modern medicine, air conditioning. It's pretty much all the reasonable wants that a man can have. It's hard to even imagine something that is more important than what’s already achieved. So in that sense, we've got a great majority of the progress-making behind us. But in another sense, it's just amazing what we keep finding out and keep doing. I'm not all that impressed by the fact that they made insurance and underwriting a little bit better. That's just like tweaking an automobile to get an extra horsepower. But what's already been achieved is just absolutely unbelievable. It all happened in the last 200 years. Two hundred years ago, we'd all be in a field, going to work and never leaving the little valley we were born in and having fungus we couldn't fix, watching our children die of nasty diseases. It was not an easy life.

人类智慧在复利中的力量极其惊人——在两百年前,全世界出生又死去的人数总和,还不如过去两百年间多,而人类 99.9% 的创新(除去轮子和火)都是在这两百年里创造的。没错,事实就是如此。这自然让一些人感到乐观。但你知道,我在想……未来一百年人类会不会遭遇什么重大灾难?发生真正重大灾难的概率有多大?我不知道你怎么想,但我觉得至少是 10%。没错,看看现在这些偏执的统治者把世界推到核战争边缘的样子,真是太愚蠢了。这是人类历史的老毛病。(听不清)人类总是想去抢夺别人的财产,杀死那些被他们征服的人。他们一遍又一遍地这么做。后来他们养成了这个习惯,成吉思汗和奥利弗·克伦威尔——这位英格兰护国公——都沿袭了这一点。克伦威尔来到爱尔兰一座美丽的城市时,会说:“难道非要我浪费士兵的性命把你们全部杀光吗?”接着他又会写信说:“我要把你们每一个人都宰了,我说到做到。”如果对方不投降,他就会把他们全部杀光。那就是种族灭绝。

It says a lot of the power of human ingenuity in compounding that there are more people that have been born and died in this world before 200 years ago in all of human history, and yet 99.9% of innovation minus the wheel and fire, has been created in the last 200 years. Yes, that's what's happened. And of course, that makes some people optimistic. But you know, I think… is there going to be some major calamity for the human race in the next 100 years? What are the chances of a really major calamity? I don't know about you, but certainly it's at least 10%. Yes, I think flirting as close to nuclear war as we are now with these paranoid rulers, and it's dumb. It was an old history in mankind. [Inaudible] Mankind has always wanted to go take away the other guy's property and kill the guy he was subjecting. They did it over and over again. Then they got into the habit, which was followed by both Genghis Khan and by Oliver Cromwell, who was the Lord Protector of England. Cromwell would come to a nice city in Ireland, he would say, "Do I have to waste my soldiers killing all of you people?” Then he would write back, "I'm going to kill every damn one of you, and I mean it.” And if they didn't give up the city, and he just killed them all. It was genocide.