加州大学圣巴巴拉分校——《学术经济学:在考虑跨学科需求后的优势与不足》
“学术经济学:考量跨学科需求后的优势与缺陷”
“Academic Economics: Strengths and Faults After Considering Interdisciplinary Needs”
赫布·凯本科讲座
加州大学圣塔芭芭拉分校
经济系
主讲:查理·芒格
2003 年 10 月 3 日
Herb Kay Undergraduate Lecture University of California, Santa Barbara Economics Department By Charles T. Munger October 3, 2003
由惠特尼·蒂尔森(Whitney Tilson)的 T2 合伙公司(T2 Partners LLC,邮箱:[email protected])提供的文字记录,该公司进行了初步编辑并添加了网页链接。随后由发言者本人进行了轻量编辑。
Transcript by Whitney Tilson, T2 Partners LLC ([email protected]) who did original light editing and added web links. Later light editing by the speaker.
目录
页码
TABLE OF CONTENTS Page
拉杰什·梅赫拉的介绍………………………………1
芒格开场致辞:……………………………………1
伯克希尔为何不用有效市场理论…………………2
个人的跨学科教育之路……………………………3
学院派经济学的明显优势…………………………4
经济学存在什么问题………………………………5
1)
Introduction by Rajnish Mehra ...................................................................................................... 1 Munger’s Opening Remarks:......................................................................................................... 1 Non-use of Efficient Market Theory at Berkshire ............................................................. 2 Personal Multidisciplinary Education................................................................................ 3 The Obvious Strengths of Academic Economics .............................................................. 4 What’s Wrong with Economics ......................................................................................... 5 1)
致命的不相关性,导致“手握锤子综合征”,常常使人过度重视那些可以量化的东西
Fatal Unconnectedness, Leading To “Man With A Hammer Syndrome,” Often Causing Overweighing What Can Be Counted ........... 5
2)
2)
未能遵循硬科学的基本全面归因原则
Failure To Follow The Fundamental Full Attribution Ethos of Hard Science ....................................................................................................... 6
3)
3)
物理学嫉妒…7
《华盛顿邮报》案例研究…7
爱因斯坦与莎朗·斯通…7
Physics Envy.............................................................................................. 7 Washington Post case study....................................................................... 7 Einstein and Sharon Stone ......................................................................... 7
4)
4)
过度关注宏观经济…………………………………………… 8
案例研究:内布拉斯加家具城在堪萨斯城的新门店 …… 8
案例研究:莱斯·施瓦布轮胎 ………………………………… 9
问题解决的成功原因 …………………………………………… 9
Too Much Emphasis on Macroeconomics................................................. 8 Case study: Nebraska Furniture Mart’s new store in Kansas City ........... 8 Case study: Les Schwab Tires .................................................................. 9 Causes of problem-solving success ........................................................... 9
5)
5)
经济学中缺乏综合 …10
Too Little Synthesis in Economics .......................................................... 10
6)
6)
13.极端且适得其反的心理无知
Extreme and Counterproductive Psychological Ignorance...................... 13
7)
7)
对二阶及更高阶效应关注不足…14
误判联邦医疗保险成本 …14
投资纺织织机…14
工伤保险疯狂 …15
尼德霍夫式课程改造 …15
Too Little Attention to Second and Higher Order Effects....................... 14 Mispredicting Medicare costs .................................................................. 14 Investing in textile looms......................................................................... 14 Workman’s comp madness ...................................................................... 15 Niederhoffering the curriculum ............................................................... 15
8)
8)
对“费盗”(Febezzlement)概念关注不足 …17
Not Enough Attention to the Concept of Febezzlement .......................... 17
9)
9)
对美德与恶习效应的关注不足 …18
宗教 …18
董事和法官的薪酬 …18
某些制度被故意设计成不公正并非恶习 …19
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Not Enough Attention to Virtue and Vice Effects ................................... 18 Religion.................................................................................................... 18 Pay for directors and judges..................................................................... 18 Not a vice that some systems are deliberately made unfair ..................... 19 -i-
| 目录(续) | 页码 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 恶习对泡沫的贡献 | 19 | ||||||||||
| 恶习带来的悖论式积极贡献;悖论的不可消除性 | 19 | ||||||||||
| 结论 | 20 | ||||||||||
| 固守失败的想法——一个恐怖故事 | 20 | ||||||||||
| 重复重大教训 | 21 | ||||||||||
| 问答环节 | 21 |
TABLE OF CONTENTS (continued) Page Contributions of vice to bubbles .............................................................. 19 Paradoxical good contributions from vice; the irremovability of paradox......................................................................................... 19 Conclusion ....................................................................................................................... 20 Clinging to failed ideas – a horror story .................................................. 20 Repeating the big lesson .......................................................................... 21 Q & A .............................................................................................................................. 21
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拉吉尼什·梅赫拉的介绍
音乐。下午好。我是拉吉尼什·梅赫拉,经济系系主任 [www.econ.ucsb.edu/~mehra/],我谨代表整个经济系,欢迎大家前来参加我们一年一度的赫布·凯本科生讲座,这场讲座由赫布·凯慷慨资助。赫布曾在 60 年代任教于我们系,至今仍是系里的朋友和资助人。今天赫布能亲临现场,我们感到非常幸运。请大家和我一起,以最热烈的掌声欢迎他。(掌声)
芒格先生的成就非常卓越,多到无法在此一一详述。他曾就读于加州理工学院和哈佛大学,除了担任伯克希尔·哈撒韦的副董事长外,他还是某家大型法律报业公司以及西科金融公司的董事长。他是以其父亲命名的慈善基金会——阿尔弗雷德·C·芒格基金会的主席。他位列《福布斯》400 富豪榜——而这成就之所以了不起,是因为他是用老派方法做到的:他自己赚来的。(笑声)
他是伯克希尔·哈撒韦仅次于沃伦·巴菲特的第二大股东。正如各位所见,他既是可口可乐股票的粉丝,也是可口可乐饮料的粉丝。(笑声)
能向加州大学圣塔芭芭拉分校的师生介绍芒格先生,我深感荣幸。我一直是他那些“芒格语录”的粉丝。在此引述其中我最喜欢、也让我受益匪浅的一句:永远不要和猪摔跤,因为如果你这样做,你们两个都会弄脏,但猪会乐在其中。(笑声)
女士们、先生们,让我们一同欢迎查尔斯·芒格。他今天将为我们演讲,题目是:涉及经济学的跨学科智慧。
芒格的开场白:
我粗略地列了个提纲,等我照着提纲讲完,我会回答大家的问题,只要大家听得下去,我就会一直回答,直到有人把我拖去下一个该去的地方。
你们大概也猜得到,我同意来做这个演讲,是因为如何让软科学之间更好地相互对话,这个话题几十年来一直让我很感兴趣。当然,经济学在许多方面是软科学中的女王,它被认为应该比其他软科学更出色。我的看法是,在跨学科方面,经济学确实比其他软科学做得更好。但我也认为,它仍然做得很糟糕,而我很想在这次演讲中讨论这个失败之处。
在我谈论学术经济学的长处和短处时,你们有权知道一个有趣的事实:我从未上过一门经济学课程。鉴于我如此缺乏资历,你们可能会纳闷我哪来的胆量站在这里做这个演讲。答案是:我天生就是胆大包天(chutzpah)的黑带高手。有些人,比如我认识的一些女士,是天生的花钱黑带高手。但上天赋予我的,是天生的胆大包天黑带。
然而,我来自两种特殊的人生经历,这些经历或许让我对经济学有了一些有用的见解。一个来自伯克希尔·哈撒韦,另一个来自我个人的教育历程。
Introduction by Rajnish Mehra Music. Good afternoon. I am Rajnish Mehra, chair of the Economics Department [www.econ.ucsb.edu/~mehra/], and on behalf of the entire department it is my pleasure to welcome you to our annual Herb Kay Undergraduate Lecture, underwritten by the generosity of Herb Kay. Herb was on our faculty in the ‘60s and has remained a friend and benefactor of the Department. We are very fortunate to have Herb here in the audience today. So please join me in giving him a very warm welcome. (Applause). Mr. Munger’s achievements are very great. They are too numerous for me to detail here. He attended Caltech and Harvard, and in addition to being Vice Chair at Berkshire Hathaway, he’s the chair of a major legal newspaper corporation and also Wesco Financial Corporation. He’s the President of the Alfred C. Munger Foundation, a philanthropic foundation named after his father. He’s on the Forbes 400 list – and what makes that achievement remarkable is that he got there the old fashioned way: He earned it. (Laughter). He’s – after Warren Buffett – the largest shareholder in Berkshire Hathaway. And as you can see he’s a fan of Coke, both of the stock and the drink. (Laughter). It’s a personal privilege to introduce Mr. Munger to the UCSB community. I have long been a fan of his Mungerisms. And to quote a particular favorite one that has served me in good stead: Never wrestle with a pig, for if you do, you will both get dirty, but the pig will enjoy it. (Laughter). Ladies and gentlemen, please join me in welcoming Charles Munger. He will speak to us today on Interdisciplinary Wisdom Involving Economics. Munger’s Opening Remarks: I’ve outlined some remarks in a rough way, and after I’m finished talking from that outline, I’ll take questions as long as anybody can endure listening, until they drag me away to wherever else I’m supposed to go. As you might guess, I agreed to do this because the subject of getting the soft sciences so they talked better to each other has been one that has interested me for decades. And, of course, economics is in many respects the queen of the soft sciences. It’s expected to be better than the rest. It’s my view that economics is better at the multi-disciplinary stuff than the rest of the soft science. And it’s also my view that it’s still lousy, and I’d like to discuss this failure in this talk. As I talk about strengths and weaknesses in academic economics, one interesting fact you are entitled to know is that I never took a course in economics. And with this striking lack of credentials, you may wonder why I have the chutzpah to be up here giving this talk. The answer is I have a black belt in chutzpah. I was born with it. Some people, like some of the women I know, have a black belt in spending. They were born with that. But what they gave me was a black belt in chutzpah. But I come from two peculiar strands of experience that may have given me some useful economic insights. One is Berkshire Hathaway and the other is my personal educational history. -1-103-
当然,以下是该段落的译文:
毫无疑问,伯克希尔至今终于变得有趣了。沃伦接管伯克希尔时,公司市值大约是一千万美元。四十多年后,流通股数量与当时相比并没有增加多少,而市值却达到了大约一千亿美元,涨了一万倍。而这种情况的发生,是年复一年,以一种稳步推进的方式实现的,几乎没有什么失败案例,最终它引起了一些注意,表明沃伦和我或许在微观经济学方面懂得一些有用的东西。
伯克希尔没有使用有效市场理论
有很长一段时间,一位获得诺贝尔奖的经济学家是这样解释伯克希尔·哈撒韦的成功的:
首先,他说伯克希尔在普通股投资上跑赢市场,是凭借一个西格玛的运气,因为没有人能够战胜市场,除非靠运气。当时,这种硬形式的有效市场理论在大多数经济学院里都被教授。人们被教导说,没有人能战胜市场。接着,这位教授又提到了两个西格玛、三个西格玛、四个西格玛,最后当他终于讲到六个西格玛的运气时,人们笑得前仰后合,他只好作罢。
然后,他把解释来了个一百八十度大转弯。他说:“不,仍然是六个西格玛,但这是六个西格玛的技能。”唉,这段非常可悲的历史证明了本杰明·富兰克林在《穷理查年鉴》中观察到的真理:如果你要说服别人,要诉诸利益,而非诉诸理性。这个人改变观点,是因为他的动机驱使他改变,而不是在此之前。
我在加州大学洛杉矶分校的朱尔斯·斯坦眼科研究所也看到了同样的事情。有一次我问道,为什么你们只用一种完全过时的白内障手术来治疗白内障?那个人对我说:“查理,这是一种非常好教授的手术。”(笑声)当他停止使用那种手术时,是因为几乎所有病人都用脚投票了。再次印证了,如果你想改变结论,要诉诸利益,而非诉诸理性。
唔,伯克希尔的整个记录,是在完全没有关注硬形式有效市场理论的情况下取得的。也没有关注该理论的那些衍生品,这些衍生品从学术经济学中产生,进入公司金融领域,并演变成诸如资本资产定价模型之类的荒谬之物,我们也对此毫不在意。我认为,你只有相信牙仙,才会相信仅仅通过投资高波动性股票,每年就能轻松跑赢市场七个百分点。
然而,信不信由你,就像朱尔斯·斯坦的医生一样,人们曾经相信这些东西。这种信仰还得到了回报。它传播开来。许多人至今仍相信它。但伯克希尔从未对此给予过丝毫关注。而现在,我认为世界正朝着我们的方向走来,市场结果完美的想法正像渡渡鸟一样走向灭绝。
对我来说,股票市场不可能完全有效,这一点始终很清楚,因为在我十几岁时,我就去过奥马哈的赛马场,那里有彩池投注系统。我非常清楚,如果赌场抽走了庄家的佣金,是 17%,那么有些人会持续地损失远低于他们下注总额的 17%,而另一些人则持续损失远高于他们下注总额的 17%。所以奥马哈的彩池投注系统并没有完美的效率。因此我
Berkshire, of course, has finally gotten interesting. When Warren took over Berkshire, the market capitalization was about ten million dollars. And forty something years later, there are not many more shares outstanding now than there were then, and the market capitalization is about a hundred billion dollars, ten thousand for one. And since that has happened, year after year, in kind of a grind-ahead fashion, with very few failures, it eventually drew some attention, indicating that maybe Warren and I knew something useful in microeconomics. Non-use of Efficient Market Theory at Berkshire For a long time there was a Nobel Prize-winning economist who explained Berkshire Hathaway’s success as follows: First, he said Berkshire beat the market in common stock investing through one sigma of luck, because nobody could beat the market except by luck. This hard-form version of efficient market theory was taught in most schools of economics at the time. People were taught that nobody could beat the market. Next the professor went to two sigmas, and three sigmas, and four sigmas, and when he finally got to six sigmas of luck, people were laughing so hard he stopped doing it. Then he reversed the explanation 180 degrees. He said, “No, it was still six sigmas, but is was six sigmas of skill.” Well this very sad history demonstrates the truth of Benjamin Franklin’s observation in Poor Richard’s Almanac. If you would persuade, appeal to interest and not to reason. The man changed his view when his incentives made him change it, and not before. I watched the same thing happen at the Jules Stein Eye Institute at UCLA. I asked at one point, why are you treating cataracts only with a totally obsolete cataract operation? And the man said to me, “Charlie, it’s such a wonderful operation to teach.” (Laughter). When he stopped using that operation, it was because almost all the patients had voted with their feet. Again, appeal to interest and not to reason if you want to change conclusions. Well, Berkshire’s whole record has been achieved without paying one ounce of attention to the efficient market theory in its hard form. And not one ounce of attention to the descendants of that idea, which came out of academic economics and went into corporate finance and morphed into such obscenities as the capital asset pricing model, which we also paid no attention to. I think you’d have to believe in the tooth fairy to believe that you could easily outperform the market by seven-percentage points per annum just by investing in high volatility stocks. Yet, believe it or not, like the Jules Stein doctor, people once believed this stuff. And the belief was rewarded. And it spread. And many people still believe it. But Berkshire never paid any attention to it. And now I think the world is coming our way and the idea of perfection in all market outcomes is going the way of the DoDo. It was always clear to me that the stock market couldn’t be perfectly efficient, because as a teenager, I’d been to the racetrack in Omaha where they had the parimutuel system. And it was quite obvious to me that if the house takes the croupier’s take, was 17%, some people consistently lost a lot less then 17% of all their bets, and other people consistently lost more than 17% of all their bets. So the parimutuel system in Omaha had no perfect efficiency. And so I
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我不接受那种认为股票市场总能完美高效地创造合理价格的论点。
事实上,此后有据可查的案例表明,有些人因为极其精通赛马和马匹赔率,居然能在场外赛马赌博中战胜庄家。能这么做的人不多,但美国确实有少数几个人能做到。
个人跨学科教育
接下来,我个人的教育经历很有意思,因为它的缺陷和我的怪癖最终反而创造了优势。出于某种奇怪的原因,我早年就拥有一种极端的跨学科思维。我无法忍受在自己学科里捡一个小点子,而隔壁其他学科里却有一个大点子。于是我就四下里抓取那些真正管用的大点子。没人教我要这么做;我天生就有这种渴望。我也天生就对综合有强烈的渴求。当综合来得不容易时——这经常发生——我就会反复琢磨那个问题,失败后先放到一边,再回来继续琢磨。我花了 20 年才弄清楚文鲜明牧师(Reverend Moon)的转化方法是如何以及为何起作用的。但心理学系至今还没弄明白,所以我领先了他们。
不过,反正我有这种反复琢磨问题的倾向。因为二战赶上了我。我阴差阳错地学了一些物理学,空军派我去加州理工学院,在那里我为了被培养成气象学家又学了一点物理学。就在那里,在很年轻的时候,我吸收了所谓的硬科学中“完全归因基本法则”的精神。这对我的帮助极大。让我解释一下这种精神。
在这种精神下,你必须知道你所在学科之外所有其他学科中所有的大道理。你绝不能以任何非最根本的方式,去做任何可以用更根本方式做出的解释。而且,你在使用最根本的法则时,必须完整地归因于它。当你用到物理学时,你就说你用的是物理。当你用到生物学时,你就说你用的是生物。诸如此类。我很早就看出,这种精神可以成为我思想的绝佳组织系统。我强烈怀疑它在软科学中和硬科学中同样管用,所以我干脆抓住它,在我一生中,在软科学和硬科学里都一直用它。对我来说,这是一个极其幸运的想法。
让我说明这种精神在硬科学中是多么极端。有一个常量,物理学中的一个基本常量,叫做玻尔兹曼常数。你们可能都很熟悉。玻尔兹曼常数的有趣之处在于,玻尔兹曼本人并没有发现它。那为什么这个常数现在以玻尔兹曼命名呢?答案是,玻尔兹曼是从基础物理学中,以一种更根本的方式推导出这个常数的,而那个可怜的、被遗忘的、最初用不太根本的方式发现该常数的人,则被比了下去。硬科学中的这种精神如此强烈地倾向于还原到更根本的知识体系,以至于当别人以更根本的方式处理某个发现时,原来的发现者可以被历史抹去。我认为这是对的。我认为玻尔兹曼常数就应该以玻尔兹曼命名。
-2-104- didn’t accept the argument that the stock market was always perfectly efficient in creating rational prices. Indeed, there’s been some documented cases since, of people getting so good at understanding horses and odds, that they actually are able to beat the house in off-track betting. There aren’t many people who can do that, but there are a few people in America who can. Personal Multidisciplinary Education Next, my personal education history is interesting because its deficiencies and my peculiarities eventually created advantages. For some odd reason, I had an early and extreme multidisciplinary cast of mind. I couldn’t stand reaching for a small idea in my own discipline when there was a big idea right over the fence in somebody else’s discipline. So I just grabbed in all directions for the big ideas that would really work. Nobody taught me to do that; I was just born with that yen. I also was born with a huge craving for synthesis. And when it didn’t come easily, which was often, I would rag the problem, and then when I failed I would put it aside and I’d come back to it and rag it again. It took me 20 years to figure out how and why the Reverend Moon’s conversion methods worked. But the psychology departments haven’t figured it out yet, so I’m ahead of them. But anyway, I have this tendency to want to rag the problems. Because WW II caught me. I drifted into some physics, and the Air Corps sent me to Caltech where I did a little more physics as part of being made into a meteorologist. And there, at a very young age, I absorbed what I call the fundamental full attribution ethos of hard science. And that was enormously useful to me. Let me explain that ethos. Under this ethos, you’ve got to know all the big ideas in all the disciplines less fundamental than your own. You can never make any explanation, which can be made in a more fundamental way, in any other way than the most fundamental way. And you always take with full attribution to the most fundamental ideas that you are required to use. When you’re using physics, you say you’re using physics. When you’re using biology, you say you’re using biology. And so on and so on. I could early see that that ethos would act as a fine organizing system for my thought. And I strongly suspected that it would work really well in the soft sciences as well as the hard sciences, so I just grabbed it and used it all through my life in soft science as well as hard science. That was a very lucky idea for me. Let me explain how extreme that ethos is in hard science. There is a constant, one of the fundamental constants in physics, known as Boltzmann’s constant. You probably all know it very well. And the interesting thing about Boltzmann’s constant is that Boltzmann didn’t discover it. So why is Boltzmann’s constant now named for Boltzmann? Well, the answer was that Boltzmann derived that constant from basic physics in a more fundamental way than the poor forgotten fellow who found the constant in the first place in some less fundamental way. The ethos of hard science is so strong in favor of reductionism to the more fundamental body of knowledge that you can wash the discoverer right out of history when somebody else handles his discovery in a more fundamental way. I think that is correct. I think Boltzmann’s constant should be named for Boltzmann.
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无论如何,在我和伯克希尔的发展史上,伯克希尔一路走向巨大的经济成功,同时完全无视了曾在经济学界风靡一时的有效市场强式假说,也完全无视了该假说在企业金融领域的衍生物——那些衍生物比经济学中的原版还要荒唐可笑。这种情况自然让我深受鼓舞。最后,凭借我这段独特的经历,我今天才有足够的胆量站在这里,因为我至少年轻的时候还不算个彻底的笨蛋。在哈佛法学院的那一年,我在大约一千人的班级里排名第二,我一直觉得,尽管周围永远有太多人比我聪明得多,但我未必非得在思考竞赛中全面退怯。
学术经济学的显性优势
让我从讨论学术经济学的显性优势开始。第一个显性优势,也是很多享有盛誉的领域共同的特点,就是它恰好出现在对的时间、对的地点。两百年前,在技术进步和文明其他发展的推动下,文明世界的人均实际产出开始以每年约 2% 的复利速度增长。而在此之前的数千年里,这个增长率仅比零高出微乎其微的一丁点。当然,经济学正是在这种巨大成功中成长起来的。它部分地促成了这种成功,也部分地解释了这种成功。因此,学术经济学自然就壮大了。近年来,随着所有共产主义经济体的崩溃,自由市场经济体或半自由市场经济体的繁荣,更加提升了经济学的声誉。如果你在学术界,经济学一直是一个非常有利可图的领域。
经济学一直以来都比其他软科学更具跨学科性。它根据需要,伸手去抓取所需之物。如果你是一位经济学家,这种从其他知识领域随意抓取所需之物的倾向,在曼昆的新教科书《经济学原理》中达到了相当高的水准。我翻过那本教科书。我一定是美国为数不多的、该书面市后立即购买的企业家之一,因为它获得了那么大的预付款。我想弄清楚这家伙到底做了什么,才能拿到那么大的预付款。这就是我如何凑巧翻看了曼昆的大学新生教科书。在那里,我发现他阐述的经济学原理包括:机会成本是一种超级力量,能被所有有希望得到正确答案的人使用。同时,激励也是超级力量。
最后,由加州大学圣塔芭芭拉分校的加勒特·哈丁推广的公共地悲剧模型。哈丁将他的邪恶作恶“看不见的脚”引入经济学——与亚当·斯密仁慈的“看不见的手”并驾齐驱——带来了令人愉快的补充。嗯,我认为哈丁的模型使经济学更加完整。而且,当哈丁向我介绍他的模型“公共地悲剧”时,我就知道它最终会进入经济学教科书。你看,大约 20 年后它终于成功了。曼昆去其他学科,抓取哈丁的模型和其他任何行之有效的东西,这完全正确。
At any rate, in my history and Berkshire’s history Berkshire went on and on into considerable economic success, while ignoring the hard form efficient markets doctrine once very popular in academic economics and ignoring the descendants of that doctrine in corporate finance, where the results became even sillier than they were in the economics. This naturally encouraged me. Finally, with my peculiar history, I’m also bold enough to be here today, because at least when I was young I wasn’t a total klutz. For one year at the Harvard Law School, I was ranked second in my group of about a thousand, and I always figured that, while there were always a lot of people much smarter than I was, I didn’t have to hang back totally in the thinking game. The Obvious Strengths of Academic Economics Let me begin by discussing the obvious strengths of academic economics. The first obvious strength, and this is true of lot of places that get repute, is that it was in the right place at the right time. Two hundred years ago, aided by the growth of technology and the growth of other developments in the civilization, the real output per capita of the civilized world started going up at about 2% per annum, compounded. And before that, for the previous thousands of years, it had gone up at a rate that hovered just a hair’s breadth above zero. And, of course, economics grew up amid this huge success. Partly it helped the success, and partly it explained it. So, naturally, academic economics grew. And lately with the collapse of all the communist economies, as the free market economies or partially free market economies flourished, that added to the reputation of economics. Economics has been a very favorable place to be if you’re in academia. Economics was always more multidisciplinary than the rest of soft science. It just reached out and grabbed things as it needed to. And that tendency to just grab whatever you need from the rest of knowledge if you’re an economist has reached a fairly high point in Mankiw’s [post.economics.harvard.edu/faculity/mankiw/mankiw.html] new textbook [Principles of Economics, www.amazon.com/exec/obidos/ASIN/0324168624/tilsoncapitalpar]. I checked out that textbook. I must have been one of the few businessmen in America that bought it immediately when it came out because it had gotten such a big advance. I wanted to figure out what the guy was doing where he could get an advance that great. So this is how I happened to riffle through Mankiw’s freshman textbook. And there I found laid out as principles of economics: opportunity cost is a superpower, to be used by all people who have any hope of getting the right answer. Also, incentives are superpowers. And lastly, the tragedy of the commons model, popularized by UCSB’s Garrett Hardin [www.es.ucsb.edu/faculty/hardin.php; died 9/03]. Hardin caused the delightful introduction into economics – alongside Smith’s beneficent invisible hand – of Hardin’s wicked evildoing invisible foot. Well, I thought that the Hardin model made economics more complete, and I knew when Hardin introduced me to his model, the Tragedy of the Commons [www.garretthardinsociety.org/articles/art_tragedy_of_the_commons.html], that it would be in the economics textbooks eventually. And, low and behold, it finally made it about 20 years later. And it’s right for Mankiw to reach out into other disciplines and grab Hardin’s model and anything else that works well.
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让经济学地位突出的另一个原因是,它从一开始就吸引了软科学领域最顶尖的头脑。它的从业者与实务界的互动,也远比软科学其他领域和学术界普遍情况要多得多,这带来了非常值得称赞的成果,比如经济学博士乔治·舒尔茨三次出任内阁部长,还有拉里·萨默斯出任内阁部长。所以,经济学一直是学术界非常受青睐的一个部分。
此外,经济学很早就吸引了一批人类历史上最出色的语言写手。从亚当·斯密开始。亚当·斯密思想如此深邃,文笔如此精妙,在他那个时代,德国最伟大的知识分子伊曼努尔·康德就直言,德国没有人能与亚当·斯密匹敌。而伏尔泰,作为比康德(这并不难)更精炼的演说家,立刻说道:“哦,好吧,法国根本没人能跟亚当·斯密相提并论。”所以说,经济学从一开始就拥有了一些极其伟大的人物和作家。
后来还有像约翰·梅纳德·凯恩斯这样杰出的作家,我经常引用他的话,他给我的生活增添了大量的启迪。最后,即使在当代,如果你拿起保罗·克鲁格曼
[www.nytimes.com/top/opinion/editorialsandoped/oped/columnists/paulkrugman/index.html]
,读他的文章,你也会被他文笔的流畅所折服。我受不了他的政治观点;我站在对立面。但我喜欢这个人的文章。我认为保罗·克鲁格曼是在世的最好的散文家之一。因此,经济学一直吸引着这些了不起的作家。他们是如此出色,以至于在他们自身的经济学学科之外也拥有巨大的影响力,这在其他学术院系中非常罕见。
好了,现在是时候提出批评,而不是赞扬了。我们已经认识到,经济学在许多方面优于其他软科学的学术院系。它也是文明的一大荣光。现在,我们有必要指出学术经济学中存在的一些问题。
经济学的问题
1)
致命的互不关联,导致“锤子综合症”,常常使可量化因素被过度看重
我想我有八点,不,九点反对意见,其中一些是一个大的总体反对意见的逻辑细分。对经济学的主要总体反对意见,阿尔弗雷德·诺斯·怀特海早就描述过,他谈到各学科之间致命的互不关联,每个教授甚至不知道其他学科的模型,更不用说尝试将自己的学科与这些学科进行综合了。
我认为怀特海不喜欢的那种方法有一个现代的名字,那就是“瞎胡闹”。这是一种完全疯狂的行为方式。然而,经济学,就像学术界的许多其他领域一样,过于自我封闭。
这种失败的实质是它造成了所谓的“锤子综合症”。这源于一句民间谚语:对于一个只有锤子的人来说,每个问题看起来都像钉子。这个现象在所有行业、所有学术院系,甚至在实际生活中都运转得非常好,把事情搞得一团糟。避免因为“锤子综合症”而变成彻头彻尾
笨蛋的唯一解药,就是拥有一套完整的工具箱。你不应该只有一把锤子。你得拥有所有的工具。而且你还需要一个额外的技巧。你必须用清单式的方式来使用这些工具,因为如果你只希望在你需要的时候,正确的工具能自己蹦出来,你就会错失很多。但如果你有一份完整的工具清单,并在脑海中用清单的方式过一遍,你就会发现许多用其他方法找不到的答案。因此,限制这个让阿尔弗雷德·诺斯·怀特海如此不安的总体反对意见至关重要,而一些思维技巧有助于完成这项工作。
过度看重可量化因素
这种“锤子综合症”的一个特殊版本非常糟糕,不仅在经济学领域,在几乎所有其他地方,包括商业领域,都是如此。在商业领域,它确实非常糟糕。你有一个复杂的系统,它吐出大量漂亮的数字,让你能够衡量某些因素。但还有其他一些因素极其重要,然而你却无法给这些因素一个精确的数字。你知道它们重要,但你没有数字。那么,几乎每个人都会(1)过度看重那些可以被量化的东西,因为它们符合他们在学术界学到的统计技术,并且(2)不去引入那些可能更重要但难以衡量的东西。这是我一生都竭力避免的错误,而且我对此毫不后悔。
已故的伟大的托马斯·亨特·摩根,他曾是史上最伟大的生物学家之一。当他来到加州理工学院时,他采用了一种非常有趣、极端的方法,来避免因过度计算可衡量的因素而低估不可衡量因素所导致的错误。当时还没有计算机,科学和工程领域能获得的计算机替代品是弗利登计算器,加州理工学院里到处都是弗利登计算器。而托马斯·亨特·摩根禁止生物系使用弗利登计算器。当人们问他:“摩根先生,你到底在干什么?”他说:“嗯,我就像 1849 年在萨克拉门托河沿岸淘金的人。凭一点聪明才智,我就能弯腰捡起大金块。只要我还能这么做,我就不会让我系里任何人把稀缺资源浪费在砂矿开采上。”托马斯·亨特·摩根就是这样度过一生的。
我也采用了同样的技巧,现在我八十岁了。我至今还不需要做任何砂矿开采。而且看起来,正如我一直希望的那样,我似乎可以走完这一生,完全不必做什么该死的砂矿开采。当然,如果我是一名医生,尤其是一名学术医生,我就得做统计数据,做砂矿开采。但令人惊奇的是,如果你拥有一些好的思维技巧,并像托马斯·亨特·摩根那样坚持不懈地解决问题,你一生中不需要做砂矿开采也能完成很多事。
2)
Another thing that helped economics is that from the beginning it attracted the best brains in soft science. Its denizens also interacted more with the practical world than was at all common in soft science and the rest of academia, and that resulted in very creditable outcomes like the three cabinet appointments of economics PhD George Schultz and the cabinet appointment of Larry Summers. So this has been a very favored part of academia. Also, economics early on attracted some of the best writers of language in the history of the earth. You start out with Adam Smith. Adam Smith was so good a thinker, and so good a writer, that in his own time, Emmanuel Kant, then the greatest intellectual in Germany, simply announced that there was nobody in Germany to equal Adam Smith. Well Voltaire, being an even more pithy speaker than Kant, which wouldn’t be that hard, immediately said, “Oh well, France doesn’t have anybody who can even be compared to Adam Smith.” So economics started with some very great men and great writers. And then there have been later great writers like John Maynard Keynes, whom I quote all the time, and who has added a great amount of illumination to my life. And finally, even in the present era, if you take Paul Krugman [www.nytimes.com/top/opinion/editorialsandoped/oped/columnists/paulkrugman/index.html] and read his essays, you will be impressed by his fluency. I can’t stand his politics; I’m on the other side. But I love this man’s essays. I think Paul Krugman is one of the best essayists alive. And so economics has constantly attracted these fabulous writers. And they are so good that they have this enormous influence far outside their economic discipline, and that’s very uncommon in other academic departments. Okay, now it’s time to extend criticism, instead of praise. We’ve recognized that economics is better than other soft-science academic departments in many ways. And one of the glories of civilization. Now it’s only fair that we outline a few things that are wrong with academic economics. What’s Wrong with Economics 1) Fatal Unconnectedness, Leading To “Man With A Hammer Syndrome,” Often Causing Overweighing What Can Be Counted I think I’ve got eight, no nine objections, some being logical subdivisions of a big general objection. The big general objection to economics was the one early described by Alfred North Whitehead when he spoke of the fatal unconnectedness of academic disciplines, wherein each professor didn’t even know the models of the other disciplines, much less try to synthesize those disciplines with his own. I think there’s a modern name for this approach that Whitehead didn’t like, and that name is bonkers. This is a perfectly crazy way to behave. Yet economics, like much else in academia, is too insular. The nature of this failure is that it creates what I always call, “man with a hammer syndrome.” And that’s taken from the folk saying: To the man with only a hammer, every problem looks pretty much like a nail. And that works marvelously to gum up all professions, and all departments of academia, and indeed most practical life. The only antidote for being an absolute -5-107- klutz due to the presence of a man with a hammer syndrome is to have a full kit of tools. You don’t have just a hammer. You’ve got all the tools. And you’ve got to have one more trick. You’ve got to use those tools checklist-style, because you’ll miss a lot if you just hope that the right tool is going to pop up unaided whenever you need it. But if you’ve got a full list of tools, and go through them in your mind, checklist-style, you will find a lot of answers that you won’t find any other way. So limiting this big general objection that so disturbed Alfred North Whitehead is very important, and there are mental tricks that help do the job. Overweighing what can be counted A special version of this “man with a hammer syndrome” is terrible, not only in economics but practically everywhere else, including business. It’s really terrible in business. You’ve got a complex system and it spews out a lot of wonderful numbers that enable you to measure some factors. But there are other factors that are terribly important, [yet] there’s no precise numbering you can put to these factors. You know they’re important, but you don’t have the numbers. Well practically everybody (1) overweighs the stuff that can be numbered, because it yields to the statistical techniques they’re taught in academia, and (2) doesn’t mix in the hard-to-measure stuff that may be more important. That is a mistake I’ve tried all my life to avoid, and I have no regrets for having done that. The late, great, Thomas Hunt Morgan [www.nobel.se/medicine/articles/lewis/], who was one of greatest biologists who ever lived, when he got to Caltech, had a very interesting, extreme way of avoiding some mistakes from overcounting what could be measured, and undercounting what couldn’t. At that time there were no computers and the computer substitute then available to science and engineering was the Frieden calculator, and Caltech was full of Frieden calculators. And Thomas Hunt Morgan banned the Frieden calculator from the biology department. And when they said, “What the hell are you doing, Mr. Morgan?,” He said, “Well, I am like a guy who is prospecting for gold along the banks of the Sacramento River in 1849. With a little intelligence, I can reach down and pick up big nuggets of gold. And as long as I can do that, I’m not going to let any people in my department waste scarce resources in placer mining.” And that’s the way Thomas Hunt Morgan got through life. I’ve adopted the same technique, and here I am in my 80th year. I haven’t had to do any placer mining yet. And it begins to look like I’m going to get all the way through, as I’d always hoped, without doing any of that damned placer mining. Of course if I were a physician, particularly an academic physician, I’d have to do the statistics, do the placer mining. But it’s amazing what you can do in life without the placer mining if you’ve got a few good mental tricks and just keep ragging the problems the way Thomas Hunt Morgan did. 2)
未能遵循硬科学中根本性的完整归因准则
Failure To Follow The Fundamental Full Attribution Ethos of Hard Science
曼昆做经济学的方式问题在于,他从其他学科中攫取东西却不注明出处。他不把那些攫取来的东西贴上物理、生物、心理学、博弈论或其他真正所属学科的标签,也不把那些概念完整地归因于其来源的基础知识。如果你不这么做,就像经营一家档案系统混乱的企业——这会削弱你尽可能做到最好的能力。不过,曼昆非常聪明,即使他的技巧不完美,他也能做得相当出色。他拿到了所有教科书作者中最高的一笔预付款。
What’s wrong with the way Mankiw does economics is that he grabs from other disciplines without attribution. He doesn’t label the grabbed items as physics or biology or psychology, or game theory, or whatever they really are, fully attributing the concept to the basic knowledge from which it came. If you don’t do that, it’s like running a business with a sloppy filing system. It reduces your power to be as good as you can be. Now Mankiw is so smart he does pretty well even when his technique is imperfect. He got the largest advance any textbook writer ever got.
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但即便如此,如果他吸收了我所说的对我帮助极大的这种硬科学思维模式,他的处境会更好。
我给曼昆的方法起了个名字——借用所需但不注明出处。有时我称之为“随心所欲取用法”,有时则称其为“吉卜林主义”。提到吉卜林主义时,我想起吉卜林诗中的几句:“当荷马拨动他盛开的竖琴,他听过人们陆上海上歌唱,他自认为需要什么,便去取来,与我无两样。”曼昆就是这么做的。他就是随便拿来。这比不去拿来要好得多。但这比在充分注明出处、遵循严格纪律的前提下,利用所有知识并尽可能进行极端简化式的借鉴,要糟糕得多。
3)
But, nonetheless he’d be better if he had absorbed this hard science ethos that I say has been so helpful to me. I have names for Mankiw’s approach, grabbing whatever you need without attribution. Sometimes I call it “take what you wish,” and sometimes I call it “Kipplingism.” And when I call it Kipplingism, I’m reminding you of Kippling’s stanza of poetry, which went something like this: “When Homer smote his blooming lyre, he’d heard men sing by land and sea, and what he thought he might require, he went and took, the same as me.” Well that’s the way Mankiw does it. He just grabs. This is much better than not grabbing. But it is much worse than grabbing with full attribution and full discipline, using all knowledge plus extreme reductionism where feasible. 3)
Physics Envy
Physics Envy
我发现经济学的第三个弱点是所谓的“物理学嫉妒”。当然,这个术语是从“阴茎嫉妒”借用来的,而后者由这个世界上的头号蠢货之一西格蒙德·弗洛伊德提出。不过他在当时很受欢迎,这个概念也风靡一时。
《华盛顿邮报》案例研究
“物理学嫉妒”对经济学造成的最坏后果之一,就是催生了人类对强式有效市场理论的适应与信奉。然后,当你从这个错误理论合乎逻辑地推导出结论时,你会得到诸如:任何公司绝不可能有理由回购自己的股票。因为价格按定义是完全有效的,回购永远不可能带来任何好处。证毕。他们把这个理论教给了麦肯锡的一位合伙人,当时他正在某所商学院就读,而该学院采纳了这种来自经济学的疯狂推理思路。后来,这位合伙人成了《华盛顿邮报》的付费顾问。当时《华盛顿邮报》的股价只有其每股内在价值的五分之一——哪怕一个猩猩,只要简单加总资产总值再做除法,都能算清这个数字。但他对自己在研究生院学到的理论深信不疑,居然告诉《华盛顿邮报》不该回购自己的股票。幸运的是,他们把沃伦·巴菲特请进了董事会。巴菲特说服他们回购了超过一半的流通股,这为剩余股东带来了远超 10 亿美元的财富。所以,至少有一个实例,表明一种错误的学术理论很快就被扼杀了。
我认为,经济学本可以避免许多因“物理学嫉妒”引发的麻烦。我希望经济学能吸纳硬科学的基本精神——完全归因的习惯,但不要那种源于“物理学嫉妒”的对无法企及的精确性的渴望。那种包含玻尔兹曼常数的精确可靠的公式,大体上在经济学中是不会出现的。经济学涉及的体系太复杂了。对物理学式精确性的渴求,除了把你带进大麻烦之外,几乎没什么好处,就像麦肯锡那个可怜的傻瓜一样。
爱因斯坦和莎朗·斯通
我认为,如果经济学家更多地关注爱因斯坦和莎朗·斯通,他们的处境会好得多。爱因斯坦之所以好理解,是因为他有一句名言:“一切事物都应尽可能简单,但不能更简单。”这个说法是个同义反复,但非常有用。还有一位经济学家——可能是赫伯·斯坦——也说过一句我极为喜爱的同义反复式格言:“如果一个事物不能永远持续下去,它最终就会停止。”
The third weakness that I find in economics is what I call physics envy. And of course, that term has been borrowed from penis envy as described by one of the world’s great idiots, Sigmund Freud. But he was very popular in his time, and the concept got a wide vogue. Washington Post case study One of the worst examples of what physics envy did to economics was cause adaptation and hard-form efficient market theory. And then when you logically derived consequences from this wrong theory, you would get conclusions such as: it can never be correct for any corporation to buy its own stock. Because the price by definition is totally efficient, there could never be any advantage. QED. And they taught this theory to some partner at McKinsey when he was at some school of business that had adopted this crazy line of reasoning from economics, and the partner became a paid consultant for the Washington Post. And Washington Post stock was selling at a fifth of what an orangutan could figure was the plain value per share by just counting up the values and dividing. But he so believed what he’d been taught in graduate school that he told the Washington Post they shouldn’t buy their own stock. Well, fortunately, they put Warren Buffett on the Board, and he convinced them to buy back more than half of the outstanding stock, which enriched the remaining shareholders by much more than a billion dollars. So, there was at least one instance of a place that quickly killed a wrong academic theory. It’s my view that economics could avoid a lot of this trouble that comes from physics envy. I want economics to pick up the basic ethos of hard science, the full attribution habit, but not the craving for an unattainable precision that comes from physics envy. The sort of precise reliable formula that includes Boltzmann’s constant is not going to happen, by and large, in economics. Economics involves too complex a system. And the craving for that physics-style precision does little but get you in terrible trouble, like the poor fool from McKinsey. Einstein and Sharon Stone I think that economists would be way better off if they paid more attention to Einstein and Sharon Stone. Well, Einstein is easy because Einstein is famous for saying, “Everything should be made as simple as possible, but no more simple.” Now, the saying is a tautology, but it’s very useful, and some economist – it may have been Herb Stein – had a similar tautological saying that I dearly love: “If a thing can’t go on forever, it will eventually stop.” -7-109-
莎朗·斯通对这个话题也做出过贡献,因为有人曾问她是否被“阴茎嫉妒”困扰。她说:“绝对没有,我自己拥有的东西已经让我应付不过来了。”(笑声)
当我说起这种虚假的精确性,这种对可靠、精确公式的极大期望时,我想起了阿瑟·拉弗。他是我的同一党派人士,在经济学领域堪称有史以来最大的蠢货之一。他的问题在于渴望虚假的精确性,这不是处理他所研究领域的成熟方式。
像拉弗这样的人的状况让我想起了一位乡下议员——这件事确实发生在美国。我没编这些故事。现实总是比我要讲给你的更荒诞。不管怎样,这位乡下议员在他的州里提出了一条新法律。他想通过一项法律,把圆周率四舍五入成整齐的 3.2,这样小学生们做计算就更容易了。好吧,你可能会说这太荒谬了,把像拉弗这样的经济学教授比作这样一个乡下议员是不公平的。我要说我是在轻描淡写地批评这些教授。至少,当这位乡下议员把圆周率四舍五入成一个整数时,误差相对较小。但一旦你试图将大量虚假的精确性注入像经济学这样的复杂体系中,错误就可能复合,甚至比麦肯锡那位顾问在无能地给《华盛顿邮报》当顾问时犯的错误还要严重。因此,经济学应该效仿物理学的核心理念,但在经济学中,追求像物理学公式那样的精确性几乎总是错的。
4)
Sharon Stone contributed to the subject because someone once asked her if she was bothered by penis envy. And she said, “absolutely not, I have more trouble than I can handle with what I’ve got.” (Laughter). When I talk about this false precision, this great hope for reliable, precise formulas, I am reminded of Arthur Laffer, who’s in my political party, and who is one of the all-time horses’ asses when it comes to doing economics. His trouble is his craving for false precision, which is not an adult way of dealing with his subject matter. The situation of people like Laffer reminds me of a rustic legislator – and this really happened in America. I don’t invent these stories. Reality is always more ridiculous than what I’m going to tell you. At any rate, this rustic legislator proposed a new law in his state. He wanted to pass a law rounding Pi to an even 3.2 so it would be easier for the school children to make the computations. Well, you can say that this is too ridiculous, and it can’t be fair to liken economics professors like Laffer to a rustic legislator like this. I say I’m under-criticizing the professors. At least when this rustic legislature rounded Pi to an even number, the error was relatively small. But once you try to put a lot of false precision into a complex system like economics, the errors can compound to the point where they’re worse than those of the McKinsey partner when he was incompetently advising the Washington Post. So, economics should emulate physics’ basic ethos, but its search for precision in physics–like formulas is almost always wrong in economics. 4)
过度关注宏观经济
Too Much Emphasis on Macroeconomics
我的第四点批评是:人们过分关注宏观经济学,而对微观经济学重视不足。我认为这是错误的。这就好比想精通医学,却不懂解剖学和化学。而且,微观经济学这门学科本身也很有趣。它能帮助你正确理解宏观经济学。它是一项完美的把戏。相比之下,我觉得宏观经济学者并没有那么多乐趣。一方面,由于他们想要理解的系统极其复杂,他们常常出错。
案例分析:内布拉斯加家具城在堪萨斯城的新店
让我通过解决两个微观经济学问题来展示微观经济学的力量。一个简单,一个稍微难一点。第一个问题是这样的:伯克希尔·哈撒韦在堪萨斯城新开了一家家具和电器商场 [www.nfm.com/store_kansascity.asp]。在伯克希尔开业时,世界上销售额最大的家具和电器商场是另一家伯克希尔·哈撒韦的店面,年销售额达 3.5 亿美元。这家位于陌生城市的新店,开业后的年化销售额超过了 5 亿美元。从开业那天起,停车场里的 3200 个车位就满满当当。女士们不得不在女洗手间外排队等候,因为建筑师不懂生物学。(笑声)这家店大获成功。好了,问题我已经摆在这里了。现在,告诉我是什么原因让这家新开的家具电器商场取得了如此巨大的成功,其销售额超过了世界上任何其他店面?(停顿)好吧,让我来替你回答。这是一家低价店还是高价店?(笑声)一家高价店不可能在一个陌生城市取得这种轰动性的成功。那需要时间。第二,如果它能达到 5 亿美元的家具销售额,那一定是一家规模巨大的店面,
My fourth criticism is that there’s too much emphasis on macroeconomics and not enough on microeconomics. I think this is wrong. It’s like trying to master medicine without knowing anatomy and chemistry. Also, the discipline of microeconomics is a lot of fun. It helps you correctly understand macroeconomics. And it’s a perfect circus to do. In contrast, I don’t think macroeconomics people have all that much fun. For one thing they are often wrong because of extreme complexity in the system they wish to understand. Case study: Nebraska Furniture Mart’s new store in Kansas City Let me demonstrate the power of microeconomics by solving two microeconomic problems. One simple and one a little harder. The first problem is this: Berkshire Hathaway just opened a furniture and appliance store in Kansas City [www.nfm.com/store_kansascity.asp]. At the time Berkshire opened it, the largest selling furniture and appliance store in the world was another Berkshire Hathaway store, selling $350 million worth of goods per year. The new store in a strange city opened up selling at the rate of more than $500 million a year. From the day it opened, the 3,200 spaces in the parking lot were full. The women had to wait outside the ladies restroom because the architects didn’t understand biology. (Laughter). It’s hugely successful. Well, I’ve given you the problem. Now, tell me what explains the runaway success of this new furniture and appliance store, which is outselling everything else in the world? (Pause). Well, let me do it for you. Is this a low-priced store or a high-priced store? (Laughter). It’s not going to have a runaway success in a strange city as a high-priced store. That would take time. Number two, if it’s moving $500 million worth of furniture through it, it’s one hell of a big store,
-8-110- 家具这种商品体积太大,大卖场能做什么?它提供的是丰富的选择。所以,除了低价且选择多的商店,它还能是什么呢?
但你可能要问,为什么之前没人这么做,反而让它成了先行者?答案又会自己冒出来:开这么大的店要花一大笔钱。所以,以前没人干过。因此,你很快就能知道答案。有了几个基本概念,这些看似棘手的微观经济问题,解决起来就像热刀切黄油一样轻松。我喜欢这种既简单又能带来高回报的思维方式。我建议你们也应该学着把微观经济学理解得更好。
案例分析:Les Schwab 轮胎
现在我要出个更难的问题。西北地区有一家轮胎连锁店,用了 50 年慢慢取得成功,就是 Les Schwab 轮胎连锁店 [www.lesschwab.com/]。它只是慢慢往前推进。它最初要跟那些大型轮胎公司(像固特异之类的)自己开的店竞争。当然,制造商偏向自己的店,它们那些“绑定店”有巨大的成本优势。后来,Les Schwab 又跟像 Costco 和山姆会员店这样的大折扣店竞争,再之前还有西尔斯等等。但现在,Schwab 的年销售额已经有好几亿美元。Les Schwab 本人 80 多岁,没什么学历,白手起家干出了这一切。他是怎么做到的?(停顿)。我没看到多少人脸上有恍然大悟的表情。好吧,我们用微观经济学的流畅思维来想想看。
Schwab 是不是抓住了什么浪潮?你一提出这个问题,答案就冒出来了。日本轮胎当初是零基础,后来变得很强。所以这个人一定是在早期赶上了这波浪潮。那么,后续的缓慢成功肯定有其他原因。很可能发生的情况显然是,这个人把一大推事情做得非常对。在他做对的事情中,其中一个肯定是他利用了曼昆所说的“激励的超级力量”。他一定有一套非常聪明的激励机制来驱动员工,还有一个聪明的员工选拔体系等等。而且他一定很擅长做广告。他也确实很擅长,他是个艺术家。所以,他必须赶上日本轮胎入侵的浪潮,因为日本轮胎那么成功。然后,一个有才华的狂热者必须把一大堆事情做对,并用聪明的体系保持下去。这答案也不难。但除此之外,还有什么可能的原因能解释这种特别的成功呢?
我们雇佣商学院毕业生,他们回答这些问题的能力不比你们强。也许这就是我们雇佣他们这么少的原因。
成功解决问题的原因
那么,我是怎么解决这些问题的呢?显然,我在脑子里用的是简单的搜索法,像清单一样逐条核对,同时使用一些在大量复杂系统中能很好运作的粗略算法。这些算法大致如下:极端的成功很可能由以下因素中的一些组合导致:
A) 对一两个变量的极端最大化或最小化。例子:Costco,或者我们的家具和电器商店。
-8-110- furniture being as bulky as it is. And what does a big store do? It provides a big selection. So what could this possibly be except a low-priced store with a big selection? But, you may wonder, why wasn’t it done before, preventing its being done first now? Again, the answer just pops into your head: it costs a fortune to open a store this big. So, nobody’s done it before. So, you quickly know the answer. With a few basic concepts, these microeconomic problems that seem hard can be solved much as you put a hot knife through butter. I like such easy ways of thought that are very remunerative. And I suggest that you people should also learn to do microeconomics better. Case study: Les Schwab Tires Now I’ll give you a harder problem. There’s a tire store chain in the Northwest, which has slowly succeeded over 50 years, the Les Schwab tire store chain [www.lesschwab.com/]. It just ground ahead. It started competing with the stores that were owned by the big tire companies that made all the tires, the Goodyears and so forth. And, of course, the manufacturers favored their own stores. Their “tied stores” had a big cost advantage. Later, Les Schwab rose in competition with the huge price discounters like Costco and Sam’s Club and before that Sears Roebuck and so forth. And yet here is Schwab now, with hundreds of millions of dollars in sales. And here’s Les Schwab in his 80s, with no education, having done the whole thing. How did he do it? (Pause). I don’t see a whole lot of people looking like a light bulb has come on. Well, let’s think about it with some microeconomic fluency. Is there some wave that Schwab could have caught? The minute you ask the question, the answer pops in. The Japanese had a zero position in tires and they got big. So this guy must have ridden that wave some in the early times. Then the slow following success has to have some other causes. And what probably happened here, obviously, is this guy did one hell of a lot of things right. And among the things that he must have done right is he must have harnessed what Mankiw calls the superpower of incentives. He must have a very clever incentive structure driving his people. And a clever personnel selection system, etc. And he must be pretty good at advertising. Which he is. He’s an artist. So, he had to get a wave in Japanese tire invasion, the Japanese being as successful as they were. And then a talented fanatic had to get a hell of a lot of things right, and keep them right with clever systems. Again, not that hard of an answer. But what else would be a likely cause of the peculiar success? We hire business school graduates and they’re no better at these problems than you were. Maybe that’s the reason we hire so few of them. Causes of problem-solving success Well, how did I solve those problems? Obviously I was using a simple search engine in my mind to go through checklist-style, and I was using some rough algorithms that work pretty well in a great many complex systems, and those algorithms run something like this: Extreme success is likely to be caused by some combination of the following factors: A) Extreme maximization or minimization of one or two variables. Example, Costco or our furniture and appliance store.
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B) 增加成功因素,使更大的组合推动成功,其方式往往是非线性的——正如物理学中的临界点(breakpoint)和关键质量(critical mass)概念所提醒我们的那样。结果往往不是线性的。你多积累一点点质量,就可能得到一个“倾巢效应”的结果(lollapalooza result)。当然,我这辈子一直在寻找这种倾巢效应的结果,所以我对那些能解释这种效应产生的模型非常感兴趣。
C) 在多个因素上实现极致优秀的表现。例如,丰田(Toyota)或莱斯·施瓦布(Les Schwab)。
D) 抓住并搭乘某种巨浪。例如,甲骨文(Oracle)。顺便说一句,我在写下甲骨文之前,并不知道甲骨文的 CFO 是今天这场活动的重要参与者。
总的来说,我在解决问题时推荐并使用“直击要害”算法(cut-to-the-quick algorithms),而且我发现你必须同时从正反两个方向使用它们。我给你们举个例子。我喜欢给家人出一些小谜题,这让他们很烦。不久前我给他们出的一个谜题是:“美国有一项活动,是一对一的比赛,有全国冠军。同一个人相隔大约 65 年,两次赢得了这项比赛的冠军。”我说:“现在,请说出这项活动的名字。”(停顿)再次,我没看到有多少灯泡被点亮。在我家里,也没有多少灯泡在闪。但我有一个学物理的儿子,他接受过更多我喜欢的思维方式训练。他立刻得到了正确答案,他的推理方式是这样的:
这不可能是任何需要大量手眼协调的活动。一个 85 岁的人不可能赢得全国台球锦标赛,更不用说全国网球锦标赛了。这完全不可能。然后他想,这也不可能是国际象棋(这位物理学家下得非常好),因为那太难了。系统的复杂性、所需的耐力都太大了。但这引导他想到跳棋。他心想:“啊哈!有一种游戏,尽管你已经 85 岁了,但丰富的经验或许能指引你成为最强者。”
果然,这就是正确的答案。
总之,我向各位推荐这类思维技巧——从正向和反向两个方向翻转你的思考。并且,我建议学院派经济学能更好地研究这里所展示的这种极微观层面的经济学(very small scale microeconomics)。
5)
B) Adding success factors so that a bigger combination drives success, often in non-linear fashion, as one is reminded by the concept of breakpoint and the concept of critical mass in physics. Often results are not linear. You get a little bit more mass, and you get a lollapalooza result. And of course I’ve been searching for lollapalooza results all my life, so I’m very interested in models that explain their occurrence. C) An extreme of good performance over many factors. Example, Toyota or Les Schwab. D) Catching and riding some sort of big wave. Example, Oracle. By the way, I put down Oracle before I knew that the Oracle CFO was a big part of the proceedings here today. Generally I recommend and use in problem solving cut-to-the quick algorithms, and I find you have to use them both forward and backward. Let me give you an example. I irritate my family by giving them little puzzles, and one of the puzzles that I gave my family not very long ago was when I said, “There’s an activity in America, with one-on-one contests, and a national championship. The same person won the championship on two occasions about 65 years apart.” “Now,” I said, “name the activity,” (Pause). Again, I don’t see a lot of light bulbs going on. And in my family not lot of light bulbs were flashing. But I have a physicist son who has been trained more in the type of thinking I like. And he immediately got the right answer, and here’s the way he reasoned: It can’t be anything requiring a lot of hand-eye coordination. Nobody 85 years of age is going to win a national billiards tournament, much less a national tennis tournament. It just can’t be. Then he figured it couldn’t be chess, which this physicist plays very well, because it’s too hard. The complexity of the system, the stamina required are too great. But that led into checkers. And he thought, “Ah ha! There’s a game where vast experience might guide you to be the best even though you’re 85 years of age.” And sure enough that was the right answer. Anyway, I recommend that sort of mental trickery to all of you, flipping one’s thinking both backward and forward. And I recommend that academic economics get better at very small scale microeconomics as demonstrated here. 5)
经济学领域缺乏足够的综合思考
Too Little Synthesis in Economics
我的第五点批评是,经济学内部缺乏综合。不仅是在传统经济学范畴之外,在经济学内部也是如此。我在两所不同的商学院提出过以下问题。我说:“你们学过供需曲线。你们知道,当你提高价格时,通常你能卖出的数量会下降,而当你降低价格时,你能卖出的数量会上升。对吗?这是你们学过的吗?”他们都点头表示同意。然后我说:“现在请告诉我几个例子,当你想要实体销售量上升时,正确的答案却是提高价格?”接着是漫长而尴尬的停顿。最后,在我尝试提问的这两所商学院中,大概每五十个人里才有一个能举出一个例子。他们想到的是,偶尔更高的价格会作为品质的粗略指标,从而增加销售量。
My fifth criticism is there is too little synthesis in economics. Not only with matter outside traditional economics, but also within economics. I have posed at two different business schools the following problem. I say, “You have studied supply and demand curves. You have learned that when you raise the price, ordinarily the volume you can sell goes down, and when you reduce the price, the volume you can sell goes up. Is that right? That’s what you’ve learned?” They all nod yes. And I say, “Now tell me several instances when, if you want the physical volume to go up, the correct answer is to increase the price?” And there’s this long and ghastly pause. And finally, in each of the two business schools in which I’ve tried this, maybe one person in fifty could name one instance. They come up with the idea that occasionally a higher price acts as a rough indicator of quality and thereby increases sales volumes.
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我朋友比尔·鲍尔豪斯就遇到过这种事。他当年主管贝克曼仪器公司时,公司生产一种复杂产品——要是它出故障,会给买方造成巨大损失。这倒不是油井底部的那种泵,但拿来打个比方挺合适的。他意识到,这东西明明比别人家的产品都好,却卖得那么差,原因在于定价太低了。这让人们觉得它就是件低档玩意儿。于是他提价大约 20%,销量反而大幅飙升。
但在现代商学院里——斯坦福这种录取率极低的商学院也算在内——五十个人里也只有一个人能想到这唯一的例子。而我真正喜欢的那种主要答案,至今没人提出来过。假设你提了价,用多赚的钱去贿赂对方采购员呢?(笑声)这招能管用吗?在经济学——微观经济学里——有没有提价后把多出来的销售收入用来推动销量上升的“功能等价物”?一旦你完成那个思维跳跃,当然会发现有无穷无尽这样的例子。简单得不得了。
投资管理领域就是最极端的典型之一。假设你是一家共同基金的经理,想多卖点产品。人们通常得出这样的答案:你提高佣金,这当然会减少最终买家实际获得投资份额的数量,所以你是在提高最终客户所购实际投资产品的单位价格。然后你用那笔多出来的佣金去贿赂客户的采购员。你贿赂经纪人,让他背叛客户的利益,把客户的钱投进高佣金的产品里。这一招已经成功催生了至少一万亿美元的共同基金销售额。
这种手段算不上人性中美的一面,我要告诉你们,我这辈子差不多完全避开了它。我认为你没必要花一辈子去推销自己绝不会买的东西。就算那是合法的,我也不觉得是个好主意。不过你们不必全盘接受我的观念,因为那可能让你们找不到工作。除非你们愿意冒这个风险——被极少数公司以外的所有雇主拒之门外——否则别照搬我的想法。
我觉得,我用那个简单问题得来的经验,正好说明人们——即便在高级学术环境里——思考经济问题时,综合能力有多差劲。明明问题显而易见,答案也明摆着。可人们修了四门经济学课程,上了商学院,智商那么高,写了那么多论文,就是搞不出像样的综合。这个失败,不是因为教授们全都懂这些,却故意不教给学生。这个失败之所以发生,是因为教授们自己也不太擅长这种综合。他们受的是另一套训练。我记不清是凯恩斯还是加尔布雷思说过,经济学教授对思想最吝啬。他们把研究生阶段学到的那点东西,用上一辈子。(笑声)
综合的第二个问题
综合的第二个有趣问题,涉及经济学里两个最著名的例子。第一是大卫·李嘉图的贸易比较优势原理,第二是亚当·斯密的制针厂。这两者当然都极大地提升了人均经济产出,而且它们有相似之处:都通过某种方式,把职能交给那些非常擅长做这些事的人手里。然而,它们又是截然不同的例子,原因在于……
This happened in the case of my friend Bill Ballhaus. When he was head of Beckman Instruments it produced some complicated product where if it failed it caused enormous damage to the purchaser. It wasn’t a pump at the bottom of an oil well, but that’s a good mental example. And he realized that the reason this thing was selling so poorly, even though it was better than anybody else’s product, was because it was priced lower. It made people think it was a low quality gizmo. So he raised the price by 20% or so and the volume went way up. But only one in fifty can come up with this sole instance in a modern business school – one of the business schools being Stanford, which is hard to get into. And nobody has yet come up with the main answer that I like. Suppose you raise that price, and use the extra money to bribe the other guy’s purchasing agent? (Laughter). Is that going to work? And are there functional equivalents in economics – microeconomics – of raising the price and using the extra sales proceeds to drive sales higher? And of course there are zillion, once you’ve made that mental jump. It’s so simple. One of the most extreme examples is in the investment management field. Suppose you’re the manager of a mutual fund, and you want to sell more. People commonly come to the following answer: You raise the commissions, which of course reduces the number of units of real investments delivered to the ultimate buyer, so you’re increasing the price per unit of real investment that you’re selling the ultimate customer. And you’re using that extra commission to bribe the customer’s purchasing agent. You’re bribing the broker to betray his client and put the client’s money into the high-commission product. This has worked to produce at least a trillion dollars of mutual fund sales. This tactic is not an attractive part of human nature, and I want to tell you that I pretty completely avoided it in my life. I don’t think it’s necessary to spend your life selling what you would never buy. Even though it’s legal, I don’t think it’s a good idea. But you shouldn’t accept all my notions because you’ll risk becoming unemployable. You shouldn’t take my notions unless you’re willing to risk being unemployable by all but a few. I think my experience with my simple question is an example of how little synthesis people get, even in advanced academic settings, considering economic questions. Obvious questions, with such obvious answers. Yet people take four courses in economics, go to business school, have all these IQ points and write all these essays, but they can’t synthesize worth a damn. This failure is not because the professors know all this stuff and they’re deliberately withholding it from the students. This failure happens because the professors aren’t all that good at this kind of synthesis. They were trained in a different way. I can’t remember if it was Keynes or Galbraith who said that economics professors are most economical with ideas. They make a few they learned in graduate school last a lifetime. (Laughter). The second problem with synthesis The second interesting problem with synthesis involves two of the most famous examples in the economics. Number one is Ricardo’s principle of comparative advantage in trade, and the other is Adam Smith’s pin factory. And both of these, of course, work to vastly increase economic output per person, and they’re similar in that each somehow directs functions into the hands of people who are very good at doing the functions. Yet they’re radically different examples in that
其中一个,是中央计划的终极典范——大头针工厂,整个体系由某人规划;而另一个,李嘉图的例子,则是作为贸易的自然结果自动发生的。
当然,一旦你领略到综合的乐趣,你立刻就会想到:“这些东西会相互作用吗?”它们当然会相互作用,而且美妙无比。这正是现代经济体系强大力量的根源之一。多年前我就见过这种相互作用的一个例子。伯克希尔曾拥有一家储蓄贷款公司,这家公司给好莱坞公园赛马场对面的一家酒店提供了一笔贷款。时过境迁,那个街区变得龙蛇混杂,到处都是帮派、皮条客和毒贩。瘾君子们为了搞点毒资,把墙里的铜管都给拆了,酒店周围晃荡着带枪的人,根本没人敢来。我们先后取消过两三次抵押赎回权,贷款价值也跌到了零。我们似乎遇到了一个无解的经济问题——一个微观经济问题。
我们本可以去找麦肯锡,或者找一群哈佛教授,他们会给我们一份大约 10 英寸厚的报告,详述在这个糟糕的街区,我们能采取哪些办法来挽救这家垂死的酒店。但我们没有这么做,而是在那块物业上挂了个牌子:“出售或出租。”看到这个牌子,有个人来了,他说:“我会花 20 万美元修缮你们的酒店,并以高价赊购,前提是你们能获得分区许可,让我把停车场改成一个推杆果岭。”“酒店得有停车场啊,”我们说,“你打的是什么主意?”他说:“不,我的生意是把佛罗里达州的老年人用飞机接过来,安置在机场附近,然后让他们坐大巴去迪士尼乐园和其他地方玩,再坐车回来。我才不在乎这个街区有多乱,因为我的客人们都待在围墙里,与外界隔绝。他们只需要早上上大巴,晚上回来就行。他们不需要停车场,他们需要的是一个推杆果岭。”于是我们就和那人达成了交易。整个事情进行得非常顺利,贷款也还清了,一切都很圆满。
显然,这是李嘉图例子和大头针工厂例子的相互作用。那个家伙为取悦老年人而设计的古怪系统,纯粹是大头针工厂;而找到这个拥有这套系统的人,则纯粹是李嘉图。所以,这些东西是相互作用的。
好了,我已经带你们在综合的道路上走了一程。当你想要弄清楚,多少活动应该由私人公司来做,多少活动应该由政府来做,决定哪些功能归谁的要素是什么,以及失败为何会发生等等问题时,事情就变得更难了。
我个人认为,任何一个智商高、经济学专业毕业的人,都应该能坐下来,写出一份大约十页纸的综合论述,把所有这些思想融会贯通,写得相当有说服力。而且我敢用一大笔钱打赌,如果我拿着这个测试题,去这个国家的几乎任何一个经济系做测试,他们交上来的综合论述肯定一塌糊涂。他们会给我搬出罗纳德·科斯[www.coase.org/aboutronaldcoase.htm]。他们会谈论交易成本。他们会把教授们灌输给他们的那点东西背出来。但要说真正理解这一切是如何融为一体的,我很有信心地预测,大多数人都做不到。
-11-113- one of them is the ultimate example of central planning, the pin factory, where the whole system was planned by somebody, while the other example, Ricardo’s, happens automatically as a natural consequence of trade. And, of course, once you get into the joys of synthesis, you immediately think. “Do these things interact?” Of course they interact. Beautifully. And that’s one of the causes of the power of a modern economic system. I saw an example of that kind of interaction years ago. Berkshire had this former savings and loan company, and it had made this loan on a hotel right opposite the Hollywood Park Racetrack. In due time the neighborhood changed and it was full of gangs, pimps, and dope dealers. They tore copper pipe out of the wall for dope fixes, and there were people hanging around the hotel with guns, and nobody would come. We foreclosed on it two or three times, and the loan value went down to nothing. We seemed to have an insolvable economic problem -- a microeconomic problem. Now we could have gone to McKinsey, or maybe a bunch of professors from Harvard, and we would have gotten a report about 10 inches thick about the ways we could approach this failing hotel in this terrible neighborhood. But instead, we put a sign on the property that said: “For sale or rent.” And in came, in response to that sign, a man who said, “I’ll spend $200,000 fixing up your hotel, and buy it at a high price on credit, if you can get zoning so I can turn the parking lot into a putting green.” “You’ve got to have a parking lot in a hotel,” we said. “What do you have in mind?” He said. “No, my business is flying seniors in from Florida, putting them near the airport, and then letting them go out to Disneyland and various places by bus and coming back. And I don’t care how bad the neighborhood is going to be because my people are selfcontained behind walls. All they have to do is get on the bus in the morning and come home in the evening, and they don’t need a parking lot; they need a putting green.” So we made the deal with the guy. The whole thing worked beautifully, and the loan got paid off, and it all worked out. Obviously that’s an interaction of Ricardo and the pin factory examples. The odd system that this guy had designed to amuse seniors was pure pin factory, and finding the guy with this system was pure Ricardo. So these things are interacting. Well, I’ve taken you part way through the synthesis. It gets harder when you want to figure out how much activity should be within private firms, and how much should be within the government, and what are the factors that determine which functions are where, and why do the failures occur, and so on and so on. It’s my opinion that anybody with a high IQ who graduated in economics ought to be able to sit down and write a ten-page synthesis of all these ideas that’s quite persuasive. And I would bet a lot of money that I could give this test in practically every economics department in the country, and get a perfectly lousy bunch of synthesis. They’d give me Ronald Coase [www.coase.org/aboutronaldcoase.htm]. They’d talk about transaction costs. They’d click off a little something that their professors gave them and spit it back. But in terms of really understanding how it all fits together, I would confidently predict that most people couldn’t do it very well.
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顺便说一句,如果你们谁想试试做这事,尽管去。我觉得你们会发现很难。在这方面,我想提一件有趣的事:伟大的诺贝尔奖得主、发现普朗克常数的马克斯·普朗克,曾试图研究经济学。他放弃了。为什么马克斯·普朗克——有史以来最聪明的人之一——会放弃经济学?答案是,他说:“这太难了。你能得到的最好结果也是杂乱无章且不确定的。”这不能满足普朗克对秩序的渴望,所以他放弃了。如果马克斯·普朗克很早就意识到自己永远得不到完美的秩序,那么我可以自信地预测,你们所有人都会得到完全相同的结果。
顺便说一句,有一个关于马克斯·普朗克的著名故事,但不足为信:他获奖后,受邀四处演讲,有个司机开车载着他跑遍德国做公开讲座。司机把演讲内容背了下来。于是有一天,他说:“哎,普朗克教授,我们换换位置,让我试试吧?”于是司机站起来做了演讲。演讲结束时,一位物理学家站起来提了一个极难的问题。但司机完全应付得了:“嗯,”他说,“我很惊讶,像慕尼黑这样一个发达城市的市民,竟然会问如此初级的的问题,所以我想请我的司机来回答。”(笑声)
By the way, if any of you want to try and do this, go ahead. I think you’ll find it hard. In this connection, one of the interesting things that I want to mention is that Max Planck [wwwgap.dcs.st-and.ac.uk/~history/Mathematicians/Planck.html], the great Nobel laureate who found Planck’s Constant, tried once to do economics. He gave it up. Now why did Max Planck, one of the smartest people who ever lived, give up economics? The answer is, he said, “It’s too hard. The best solution you can get is messy and uncertain.” It didn’t satisfy Planck’s craving for order, and so he gave it up. And if Max Planck early on realized he was never going to get perfect order, I will confidently predict that all of the rest of you are going to have exactly the same result. By the way there’s a famous story about Max Planck which is apocryphal: After he won his prize, he was invited to lecture everywhere, and he had this chauffeur that drove him around to give public lectures all through Germany. And the chauffeur memorized the lecture, and so one day he said, “Gee Professor Planck, why don’t you let me try it as we switch places?” And so he got up and gave the lecture. At the end of it some physicist stood up and posed a question of extreme difficulty. But the chauffeur was up to it. “Well,” he said, “I’m surprised that a citizen of an advanced city like Munich is asking so elementary a question, so I’m going to ask my chauffeur to respond.” (Laughter). 6)
极端且适得其反的心理无知
Extreme and Counterproductive Psychological Ignorance
好了,我来讲第六个主要缺陷,这是缺乏足够跨学科知识的细分领域:经济学中极端且适得其反的心理无知。这里我要给你们一个非常简单的问题。我擅长简单问题。
你在拉斯维加斯经营一家小赌场。里面有五十台标准老虎机。外观一模一样,功能也一模一样。它们的中奖比率完全相同。导致中奖的原因也完全相同,出现比例也相同。但这批老虎机里有一台,无论你把它放在五十台中的哪个位置,用不了多久,等到一天结束你去检查机器时,这台机器的赢利会比任何其他机器高出 25%。现在,我肯定不能在这里栽跟头吧。那台高赢利机器到底有什么不同?(沉默)有人能回答吗?
现场男士:玩的人更多。
查理·芒格:不,不,我想知道为什么玩的人更多。那台机器不同之处在于,人们用现代电子技术让它有更高的“差一点就中”比率。那台机器会出现“棒、棒、柠檬”,“棒、棒、西柚”,频率远高于普通机器,这会导致玩家更投入。怎么才能得出这样的答案?很简单。显然,这里有心理原因:那台机器在触发某种基本的心理反应。
如果你了解这些心理因素,如果你脑子里有一个检查清单,你就逐个排查这些因素,砰!你就能找到那个必定解释这个现象的因素。没有其他有效的方法。这些答案不会自动送上门来,不学会这些思维技巧的人根本得不到。如果你想像个一条腿的人在踢屁股比赛中混日子……
All right, I’m down to the sixth main defect, and this is a subdivision of the lack of adequate multidisciplinarity: Extreme and counterproductive psychological ignorance in economics. Here I want to give you a very simple problem. I specialize in simple problems. You own a small casino in Las Vegas. It has fifty standard slot machines. Identical in appearance, they’re identical in the function. They have exactly the same payout ratios. The things that cause the payouts are exactly the same. They occur in the same percentages. But there’s one machine in this group of slot machines that, no matter where you put it among the fifty, in fairly short order, when you go to the machines at the end of the day, there will be 25% more winnings from this one machine than from any other machine. Now surely I’m not going to have a failure here. What is different about that heavy winning machine? (Silence) Can anybody do it? Male: More people play it. Charles Munger: No, no, I want to know why more people play it. What’s different about that machine is people have used modern electronics to give a higher ratio of near misses. That machine is going bar, bar, lemon. Bar, bar, grapefruit, way more often than normal machines, and that will cause heavier play. How do you get an answer like that? Easy. Obviously, there’s a psychological cause: That machine is doing something to trigger some basic psychological response. If you know the psychological factors, if you’ve got them on a checklist in your head, you just run down the factors, and, boom!, you get to one that must explain this occurrence. There isn’t any other way to do it effectively. These answers are not going to come to people who don’t learn these mental tricks. If you want to go through life like a one legged man in an ass-kicking
-13-115- 竞赛,那请便。但如果你想成功,就要像两条腿的壮汉一样,必须掌握这些技巧,包括在了解心理学的同时研究经济学。
顺着这个思路,我想再提一个奇特的拉丁美洲案例:一个功能失调的经济体被修复了。在拉丁美洲的这个小区域里,形成了一种文化,人人都偷东西。他们贪污公司财产,偷走社区里所有能拿走的东西。结果,经济几乎陷入停滞。但后来,这个问题被解决了。
我从哪里读到这个案例的?给你个提示:不是经济学文献。我是在心理学文献里发现的。一群聪明人去了那里,用了一堆心理学技巧,就把问题解决了。
我认为,经济学家没有任何借口——当有像这样令人叫绝的案例,功能失调的经济被修复,而这些简单的技巧解决了如此多的问题,你却不知道如何修复、如何理解问题。为什么如此无视心理学,连能修复你自己那个功能失调经济系统的心理学技巧都不知道?
这里我要给你一个极端的告诫。它比硬科学的基本组织原则还要严格。这个说法出自塞缪尔·约翰逊。他大致是说:如果一个学者固守着稍加努力就能轻易消除的无知,那他的行为就等同于背叛。他用的就是“背叛”这个词。你看我为什么热爱这玩意。他说,身为学者,你有义务尽可能减少自己的笨拙,因此你必须不断从你的知识体系中清除那些可以消除的无知。
7)
-13-115- contest, why be my guest. But if you want to succeed, like a strong man with two legs, you have to pick up these tricks, including doing economics while knowing psychology. In this vein, I next want to mention a strange Latin American case of a dysfunctional economy that got fixed. In this little subdivision of Latin America, a culture had arisen wherein everybody stole everything. They embezzled from the company, they stole everything that was loose in the community. And of course, the economy came practically to a halt. And this thing got fixed. Now where did I read about this case? I’ll give you a hint. It wasn’t in the annals of economics. I found this case in the annals of psychology. Clever people went down and used a bunch of psychological tricks. And they fixed it. Well, I think there’s no excuse if you’re an economist, when there are wonderful cases like that of the dysfunctional economy becoming fixed, and these simple tricks that solve so many problems, and you don’t know how to do the fixes and understand the problems. Why be so ignorant about psychology that you don’t even know psychology’s tricks that will fix your own dysfunctional economic systems? Here I want to give you an extreme injunction. This is even tougher than the fundamental organizing ethos of hard science. This has been attributed to Samuel Johnson [justus.anglican.org/resources/bio/20.html]. He said in substance that if an academic maintains in place an ignorance that can be easily removed with a little work, the conduct of the academic amounts to treachery. That was his word, “treachery.” You can see why I love this stuff. He says you have a duty if you’re an academic to be as little of a klutz as you can possibly be, and therefore you have got to keep grinding out of your system as much removable ignorance as you can remove. 7)
对二阶及更高阶效应的关注太少
Too Little Attention to Second and Higher Order Effects
接下来聊第七个缺陷:经济学对二阶乃至更高阶效应关注太少。这个缺陷完全情有可原,因为后果还会产生后果,后果的后果还会产生后果,如此层层递进,变得极其复杂。我当气象学家那会儿就觉得这事儿特别烦人。而经济学让气象学看起来像一场茶话会。
误判医保成本
在预测最初医保法案的成本时,各路专家——包括经济学博士——展现出了极度的经济无知。他们只是简单地把过去的成本外推。结果成本预测偏差超过了 1000%。他们预测的成本不到实际发生成本的 10%。一旦他们推出了所有这些新激励措施,人们的行为随之改变,数字便与预测大相径庭。而医学必然会发明出昂贵的新疗法。这么一群出色的专家怎么会做出如此愚蠢的预测?答案:他们过度简化以获取轻松的数字,就像那个乡下佬把圆周率四舍五入成 3.2 一样!他们刻意不去考虑效应的效应,以及更远的效应。
On to the next one the seventh defect: Too little attention in economics to second order and even higher order effects. This defect is quite understandable, because the consequences have consequences, and the consequences of the consequences have consequences, and so on. It gets very complicated. When I was a meteorologist I found this stuff very irritating. And economics makes meteorology look like a tea party. Mispredicting Medicare costs Extreme economic ignorance was displayed when various experts, including Ph D. economists, forecast the cost of the original Medicare law. They did simple extrapolations of past costs. Well the cost forecast was off by a factor of more than 1000%. The cost they projected was less than 10% of the cost that happened. Once they put in place all these new incentives, the behavior changed in response to the incentives, and the numbers became quite different from their projection. And medicine invented new and expensive remedies, as it was sure to do. How could a great group of experts make such a silly forecast? Answer: They over simplified to get easy figures, like the rube rounding Pi to 3.2! They chose not to consider effects of effects on effects, and so on.
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投资织布机
从学术角度看,这种常见错误思维的一个好处是,商界人士在微观经济学方面甚至更愚蠢。商界版本的医疗保险式疯狂是,当你拥有一家纺织厂,一个人走进来说,“哦,这不是很棒吗?他们发明了一种新织布机。按当前价格计算,它三年就能收回成本,因为它大大提高了纺织生产的效率。” 于是你不断购买这些织布机,买了 20 年,以及它们的同类产品,而你始终只能赚到 4% 的资本回报率,永远原地踏步。答案在于,问题不在于技术本身不起作用,而是经济学规律导致新织布机带来的好处流向了购买纺织品的人,而不是拥有纺织厂的人。一个人如果上过大一经济学课程,或者读过商学院,怎么可能不知道这一点?我认为商学院做得糟糕透顶。否则,这种疯狂不会如此频繁地发生。
通常,我不使用正式的预测。我也不允许别人为我做预测,因为我不喜欢在办公桌上呕吐(笑声),但我看到人们总是在以极其愚蠢的方式做预测,而且无论它们多么愚蠢,许多人都相信它们。在美国,把一份愚蠢的预测放在办公桌上是一种有效的销售技巧。
如果你是一名投资银行家,这更是一门艺术。我同样不看他们的预测。有一次,沃伦和我收购了一家公司,卖方找投资银行做了一份厚厚的研究报告。我们像对待一具病尸一样把它丢在一边。他说:“我们花了 200 万美元做这个。” 我说:“我们不用这东西。从来不看。”
Investing in textile looms One good thing about this common form of misthinking from the viewpoint of academia, is that business people are even more foolish about microeconomics. The business version of the Medicare-type insanity is when you own a textile plant and a guy comes in and says, “Oh, isn’t this wonderful? They invented a new loom. It’ll pay for itself in three years at current prices because it adds so much efficiency to the production of textiles.” And you keep buying these looms for 20 years, and their equivalent, and you keep making 4% on capital, you never go anywhere. And the answer is, it wasn’t that technology didn’t work, it’s that the laws of economics caused the benefit from the new looms to go to the people that bought the textiles, not the guy that owned the textile plant. How could anybody not know that if he’d taken freshmen economics or been through business school? I think the schools are doing a lousy job. Otherwise such insanities wouldn’t happen so often. Usually, I don’t use formal projections. I don’t let people do them for me because I don’t like throwing up on the desk (laughter), but I see them made in a very foolish way all the time, and many people believe in them, no matter how foolish they are. It’s an effective sales technique in America to put a foolish projection on a desk. And if you’re an investment banker, it’s an art form. I don’t read their projections either. Once Warren and I bought a company and the seller had a big study done by an investment banker, it was about this thick. We just turned it over as if it were a diseased carcass. He said, “We paid $2 million for that.” I said, “We don’t use them. Never look at them.” Workman’s comp madness Anyway, as the Medicare example showed, all human systems are gamed, for reasons rooted deeply in psychology, and great skill is displayed in the gaming because game theory has so much potential. That’s what’s wrong with the workman’s comp system in California. Gaming has been raised to an art form. In the course of gaming the system, people learn to be crooked. Is this good for civilization? Is it good for economic performance? Hell no. The people who design easily–gameable systems belong in the lowest circle of hell. I’ve got a friend whose family controls about 8% of the truck trailer market. He just closed his last factory in California and he had one in Texas that was even worse. The workman’s comp cost in his Texas plant got to be about 30% of payroll. Well, there’s no such profit in making truck trailers. He closed his plant and moved it to Ogden, Utah, where a bunch of believing Mormons are raising big families and don’t game the workman’s comp system. The workman’s comp expense is 2% of payroll. Are the Latinos who were peopling his plant in Texas intrinsically dishonest or bad compared to the Mormons? No. It’s just the incentive structure that so rewards all this fraud is put in place by these ignorant legislatures, many members of which have been to law school, and they just don’t think about what terrible things they’re doing to the civilization because they don’t take into account the second order effects and the third order effects in lying and cheating. So, this happens everywhere, and when economics is full of it, it is just like the rest of life.
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工伤赔偿的疯狂
无论如何,正如医疗保险的例子所显示的,所有人类体系都会被操纵,其原因深深植根于心理学,而操纵行为中展现出高超的技巧,因为博弈论有如此巨大的潜力。这就是加州工伤赔偿制度的问题所在。操纵已经上升为一门艺术。在操纵系统的过程中,人们学会了变得不诚实。这对文明有利吗?对经济表现有利吗?见鬼,当然不是。那些设计出容易被操纵的系统的人,应该下到地狱的最底层。
我有一个朋友,他的家族控制了大约 8% 的卡车拖车市场。他刚刚关闭了他在加州的最后一家工厂,他在德克萨斯州还有一家更糟糕的工厂。他在德克萨斯州工厂的工伤赔偿成本达到了工资总额的约 30%。好吧,制造卡车拖车根本赚不到这么多利润。他关闭了工厂,将其迁到了犹他州的奥格登,那里有一大群虔诚的摩门教徒在养育大家庭,并且不操纵工伤赔偿系统。那里的工伤赔偿开支仅占工资总额的 2%。
在德克萨斯州工厂工作的拉丁裔工人,本质上就比摩门教徒更不诚实或更坏吗?不。只是激励结构如此回报欺诈行为,而这些结构是由那些无知的立法机构设立的,其中许多成员上过法学院,他们就是不考虑自己对文明造成的可怕后果,因为他们没有考虑到说谎和欺骗的二阶和三阶效应。所以,这种情况无处不在,当经济学充满了这些东西时,它就和生活的其他方面一样。
Niederhoffering the curriculum There was a wonderful example of gaming a human system in the career of Victor Niederhoffer [www.squashtalk.com/profiles/niederhoffer.htm] in the Economics Department of Harvard. Victor Niederhoffer was the son of a police lieutenant, and he needed to get A’s at Harvard. But he didn’t want to do any serious work at Harvard, because what he really liked doing was, one, playing world-class checkers; two, gambling in high-stakes card games, at which he was very good, all hours of the day and night; three, being the squash champion of the United States, which he was for years; and, four, being about as good a tennis player as a part-time tennis player could be. This did not leave much time for getting A’s at Harvard so he went into the Economics Department. You’d think he would have chosen French poetry. But remember, this was a guy who could play championship checkers. He thought he was up to outsmarting the Harvard Economics Department. And he was. He noticed that the graduate students did most of the boring work that would otherwise go to the professors, and he noticed that because it was so hard to get to be a graduate student at Harvard, they were all very brilliant and organized and hard working, as well as much needed by grateful professors. And therefore, by custom, and as would be predicted from the psychological force called reciprocity tendency, in a really advanced graduate course, the professors always gave an A. So Victor Niederhoffer signed up for nothing but the most advanced graduate courses in the Harvard Economics Department, and of course, he got A, after A, after A, after A, and was hardly ever near a class. And for a while, some people at Harvard may have thought it had a new prodigy on its hands. That’s a ridiculous story, but the scheme will work still. And Niederhoffer is famous: they call his style “Niederhoffering the curriculum.” (Laughter). This shows how all-human systems are gamed. Another example of not thinking through the consequences of the consequences is the standard reaction in economics to Ricardo’s law of comparative advantage giving benefit on both sides of trade. Ricardo came up with a wonderful, non-obvious explanation that was so powerful that people were charmed with it, and they still are, because it’s a very useful idea. Everybody in economics understands that comparative advantage is a big deal, when one considers first order advantages in trade from the Ricardo effect. But suppose you’ve got a very talented ethnic group, like the Chinese, and they’re very poor and backward, and you’re an advanced nation, and you create free trade with China, and it goes on for a long time. Now let’s follow and second and third order consequences: You are more prosperous than you would have been if you hadn’t traded with China in terms of average well-being in the United States, right? Ricardo proved it. But which nation is going to be growing faster in economic terms? It’s obviously China. They’re absorbing all the modern technology of the world through this great facilitator in free trade, and, like the Asian Tigers have proved, they will get ahead fast. Look at Hong Kong. Look at Taiwan. Look at early Japan. So, you start in a place where you’ve got a weak nation of backward peasants, a billion and a quarter of them, and in the end they’re going to be a much bigger, stronger nation than you are, maybe even having more and better atomic bombs. Well, Ricardo did not prove that that’s a wonderful outcome for the former leading nation. He didn’t try to determine second order and higher order effects.
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尼尔多弗化课程
在维克多·尼尔多弗(Victor Niederhoffer)[www.squashtalk.com/profiles/niederhoffer.htm] 的职业生涯中,有一个操纵人类体系的绝佳例子,发生在他就读哈佛大学经济系期间。维克多·尼尔多弗是一名警察局长的儿子,他需要在哈佛拿到全 A。但他不想在哈佛做任何正经功课,因为他真正喜欢做的是:一,下世界级的跳棋;二,玩高赌注的纸牌游戏,他在这方面非常擅长,不分昼夜;三,成为美国壁球冠军,他蝉联多年;四,成为一名兼职网球运动员所能达到的最高水平。
这没给他留下多少时间在哈佛拿全 A,所以他选择了经济系。你可能会认为他会选法国诗歌。但记住,这家伙可是能下冠军级跳棋的人。他认为自己有足够的智慧智胜哈佛经济系。他确实做到了。他注意到研究生们承担了大部分本应由教授做的枯燥工作,而且他还注意到,由于在哈佛成为一名研究生非常困难,这些人都非常聪明、有条理、勤奋,并且深受感激的教授们的器重。
因此,按照惯例,并且正如被称为互惠倾向的心理力量所预测的那样,在真正高级的研究生课程中,教授们总是给 A。所以维克多·尼尔多弗只报名了哈佛经济系最顶级的研究生课程,当然,他接二连三地拿到 A,几乎从不去上课。有一段时间,哈佛的一些人可能以为自己发现了一位新神童。这听起来很荒谬,但这套把戏至今仍然有效。尼尔多弗因此出了名:人们称他的风格为“尼尔多弗化课程”。(笑声)。
这表明所有人类体系都会被操纵。另一个不考虑后果的后果的例子,是经济学界对李嘉图比较优势定律的标准反应,该定律认为贸易对双方都有利。李嘉图提出了一个绝妙的、非显而易见的解释,如此有力以至于人们为之着迷,至今仍然如此,因为它是一个非常实用的理念。经济学界每个人都明白比较优势是一件大事,当人们考虑到李嘉图效应带来的贸易的一阶优势时。但假设你有一个非常有天赋的族群,比如中国人,他们非常贫穷和落后,而你是一个发达国家,你与中国建立了自由贸易,并且这种状态持续了很长时间。
现在让我们看看二阶和三阶后果:就美国平均福祉而言,你比不与中国人贸易时更加繁荣,对吧?李嘉图证明了这一点。但哪个国家在经济上会增长得更快?显然是中国。他们通过自由贸易这个伟大的促进器吸收世界上所有的现代技术,并且正如亚洲四小龙所证明的那样,他们会迅速崛起。看看香港。看看台湾。看看早期的日本。所以,你开始时有一个由落后农民组成的弱国,有 12.5 亿人,最终他们会变成一个比你大得多、强得多的国家,甚至可能拥有更多、更好的原子弹。嗯,李嘉图并没有证明这对原来的领先国家来说是一个美妙的结果。他没有试图确定二阶及更高阶的效应。
如果你试图像这样与经济学的教授交谈——我做过三次——他们会因为恐惧和愤怒而畏缩,因为他们不喜欢这种言论。这真的搞乱了他们那个整洁的学科,而如果忽略二阶和三阶后果,这个学科会简单得多。
在那个问题上我得到的最好回答——在三次尝试中——来自乔治·舒尔茨。他说:“查理,我的想法是,如果我们停止与中国贸易,其他发达国家无论如何也会这么做,我们无法阻止中国相对于我们的崛起,而且我们会失去李嘉图指出的贸易优势。” 这显然是正确的。我说:“那么,乔治,你刚刚发明了一种新的公地悲剧形式。你被锁在这个系统里,无法修复它。你正在乘着篮子下地狱,如果地狱意味着曾经是世界领袖,最终却在领导力方面变得浅薄的话。” 他说:“查理,我不想考虑这个问题。” 我认为他是明智的。他甚至比我还老,也许我应该向他学习。
If you try and talk like this to an economics professor, and I’ve done this three times, they shrink in horror and offense because they don’t like this kind of talk. It really gums up this nice discipline of theirs, which is so much simpler when you ignore second and third order consequences. The best answer I ever got on that subject – in three tries – was from George Schultz. He said, “Charlie, the way I figure it is if we stop trading with China, the other advanced nations will do it anyway, and we wouldn’t stop the ascent of China compared to us, and we’d lose the Ricardodiagnosed advantages of trade.” Which is obviously correct. And I said, “Well George, you’ve just invented a new form of the tragedy of the commons. You’re locked in this system and you can’t fix it. You’re going to go to a tragic hell in a handbasket, if going to hell involves being once the great leader of the world and finally going to the shallows in terms of leadership.” And he said, “Charlie, I do not want to think about this.” I think he’s wise. He’s even older than I am, and maybe I should learn from him. 8)
没有充分关注盗窃概念的后果
Not Enough Attention to the Concept of Febezzlement
好,现在我要说第八个反对理由:经济学对代数中最简单最基本的原理关注太少。这听起来很离谱,说经济学不搞代数,对吧?我来举个例子——可能我说得不对。我老了,也爱唱反调——但我还是说出来。我认为经济学对“虚构挪用”(febezzlement)这个概念关注不够,这个想法是从加尔布雷思那里来的。加尔布雷思的观点是,如果有一起未被发现的挪用公款事件,它对经济会产生美妙的凯恩斯式刺激作用,因为被挪用的人觉得自己还和以前一样富有,照常花钱,而偷钱的人则获得了全新的购买力。我认为加尔布雷思的分析是对的。他的想法的问题在于,他只描述了一种次要现象。因为一旦挪用被发现——几乎肯定会被发现——效果很快就会逆转。所以这个效应很快就相互抵消了。
但假如你非常重视代数,我觉得加尔布雷思可能没做到这一点,然后你想:“代数的基本原理是,‘如果 A 等于 B,B 等于 C,那么 A 等于 C。’”那么你就有了一个基本原理,要求你去寻找所有能找到的功能等价物。所以假设你问:“经济学里有没有‘虚构挪用’这种东西?”顺便说一句,加尔布雷思发明了“挪用缺口”(bezzle)这个词来描述未披露挪用公款的总量,所以我发明了“虚构挪用”这个词:挪用公款的功能等价物。
这是在我问了“挪用公款的功能等价物是什么?”这个问题之后发生的。我找到了很多绝妙的肯定答案。有些答案就在投资管理领域。毕竟我接近投资管理。我想到,在为美国投资者管理普通股投资组合的过程中,有数十亿美元被完全浪费了。只要市场持续上涨,浪费这些钱的人就感觉不到,因为他看到的是资产价值在稳步上升。而那个从投资建议中拿到钱的人,看起来这笔钱像是应得的收入,其实他是在用有害的东西换取金钱,这无疑就是未披露挪用公款的功能等价物。你们明白为什么很少有人请我去演讲了。
Okay, I’m now down to my eighth objection: Too little attention within economics to the simplest and most fundamental principle of algebra. Now this sounds outrageous, that economics doesn’t do algebra, right? Well, I want to try an example – I may be wrong on this. I’m old and I’m iconoclastic – but I throw it out anyway. I say that economics doesn’t pay enough attention to the concept of febezzlement. And that I derive from Galbraith’s idea. Galbraith’s idea was that, if you have an undisclosed embezzlement, it has a wonderful Keynesian stimulating effect on the economy because the guy who’s been embezzled thinks he is as rich as he always was and spends accordingly, and the guy that had stolen the money gets all this new purchasing power. I think that’s correct analysis on Galbraith’s part. The trouble with his notion is that he’s described a minor phenomenon. Because when the embezzlement is discovered, as it almost surely will be, the effect will quickly reverse. So the effect quickly cancels out. But suppose you paid a lot of attention to algebra, which I guess Galbraith didn’t, and you think, “Well, the fundamental principle of algebra is, ‘If A is equal to B and B is equal to C, then A is equal to C.’” You’ve then got a fundamental principle that demands that you look for functional equivalents, all you can find. So suppose you ask the question, “Is there such a thing in economics as a febezzlement?” By the way, Galbraith invented the word “bezzle” to describe the amount of undisclosed embezzlement, so I invented the word “febezzlement”: the functional equivalent of embezzlement. This happened after I asked the question “Is there a functional equivalent of embezzlement?” I came up with a lot of wonderful affirmative answers. Some were in investment management. After all I’m near investment management. I considered the billions of dollars totally wasted in the course of investing common stock portfolios for American owners. As long as the market keep going up, the guy who’s wasting all this money doesn’t feel it, because he’s looking at these steadily rising values. And to the guy who is getting the money for investment advice, the money looks like well earned income, when he’s really selling detriment for money, surely the functional equivalent of undisclosed embezzlement. You can see why I don’t get invited to many lectures.
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所以我说,如果你在经济中寻找“虚构盗窃(febezzlement)”——一种功能上与贪污等同的行为——你会发现一些极其强大的因素。它们创造出的“财富效应”,与过去的“财富效应”相比,简直是打了类固醇。但实际上,几乎没人跟我想法一样,我把这个想法让给任何一位手头宽裕、饥渴的研究生——在论文题目被批准之前,他需要这笔资金。
So I say, if you look in the economy for febezzlement, the functional equivalent of embezzlement, you’ll find some enormously powerful factors. They create some “wealth effect” that is on steroids, compared to the old “wealth effect.” But practically nobody thinks as I do, and I quitclaim my idea to any hungry graduate student who has independent means, which he will need before his thesis topic is approved. 9)
对美德与恶习效应的关注不够
Not Enough Attention to Virtue and Vice Effects
好的,我的第九个反对意见:经济学中对美德与恶行的影响关注不够。我从早年就清楚认识到,经济中存在巨大的美德效应,同样也存在巨大的恶行效应。但是当你谈论美德与恶行时,经济学家们会感到非常不自在。这不太适合用一连串数字来呈现。但我认为,经济中存在巨大的美德效应。我会说,卢卡·帕乔利修士推广复式记账法,就是经济中的一大美德效应。它让商业变得更可控,也变得更诚实。然后是收银机。收银机对人类道德的贡献,比公理会教堂还要大。这是一个让经济体系运转得更好的、极其强大的现象,反过来,一个容易被欺诈的体系则会摧毁文明。一个很难被欺诈的体系,比如收银机,通过减少恶行来帮助一个文明的经济表现,但经济学界很少有人用这些术语来谈论它。
宗教
再进一步说:我认为,当存在一种极端可靠性的风气时,经济体系会运转得更好。而获得这种可靠性传统的传统方式,至少在美国过去几代人中,是通过宗教。宗教灌输了一种愧疚感。我们社区有一位迷人的爱尔兰天主教牧师,他喜欢说:“那些古老的犹太人可能发明了愧疚,但我们完善了它。”(笑声)而这种源于宗教的愧疚感,一直是可靠性风气的一个重要驱动力,它对人类的经济成果非常有益。
董事和法官的薪酬
许多恶行带来的负面影响是显而易见的。你会看到疯狂的繁荣和欺诈的推销——你只需读读过去六个月的报纸。有足够多的恶行让我们所有人都感到窒息。而且,顺便说一句,每个人都对美国公司高管的过高薪酬感到愤怒,他们也确实应该愤怒。我们现在面临各种由律师发明的疯狂拙劣方案,这些方案无法解决不公平的薪酬问题,然而一个不错的部分解决方案是显而易见的:如果董事们都是重要的股东,并且薪酬为零,你会惊讶地发现,随着我们抑制了互惠倾向的影响,公司高管的不公平薪酬会发生怎样的变化。
这种类似于零薪酬体系的做法在一个奇怪的地方尝试过。在英国,那些可以判你一年监禁或处以重罚的初级刑事法庭,由外行的治安法官主持。上面坐着三位法官,他们的薪酬都是零。他们的费用会报销,但不算太慷慨。他们作为志愿者,每年大约工作 40 个半天。这体系已经完美运行了大约 700 年。能干且诚实的人争相成为治安法官,履行职责并获得这份意义,但不要报酬。
Okay, my ninth objection: Not enough attention to virtue and vice effects in economics. It has been plain to me since early life that there are enormous virtue effects in economics, and also enormous vice effects. But economists get very uncomfortable when you talk about virtue and vice. It doesn’t lend itself to a lot of columns of numbers. But I would argue that there are big virtue effects in economics. I would say that the spreading of double-entry bookkeeping by the Monk, Fra Luca de Pacioli [www-gap.dcs.st-and.ac.uk/~history/Mathematicians/Pacioli.html], was a big virtue effect in economics. It made business more controllable, and it made it more honest. Then the cash register. The cash register did more for human morality than the congregational church. It was a really powerful phenomenon to make an economic system work better, just as, in reverse, system that can be easily defrauded ruins a civilization. A system that’s very hard to defraud, like a cash register, helps the economic performance of a civilization by reducing vice, but very few people within economics talk about it in those terms. Religion I’ll go further: I say economic systems work better when there’s an extreme reliability ethos. And the traditional way to get a reliability ethos, at least in past generations in America, was through religion. The religions instilled guilt. We have a charming Irish Catholic priest in our neighborhood and he loves to say, “Those old Jews may have invented guilt, but we perfected it.” (Laughter). And this guilt, derived from religion, has been a huge driver of a reliability ethos, which has been very helpful to economic outcomes for man. Pay for directors and judges Many bad effects from vice are clear. You’ve got the crazy booms and crooked promotions – all you have to do is read the paper over the last six months. There’s enough vice to make us all choke. And, by the way, everybody’s angry about unfair compensation at the top of American corporations, and people should be. We now face various crazy nostrums invented by lawyers which won’t give us a fix for unfair compensation, yet a good partial solution is obvious: If directors were significant shareholders who got a pay of zero, you’d be amazed what would happen to unfair compensation of corporate executives as we dampened effects from reciprocity tendency. A roughly similar equivalent of this no-pay system has been tried in a strange place. In England the lower criminal courts which can send you to prison for a year or fine you substantially, are staffed by lay magistrates. You’ve got three judges sitting up there, and they all get a pay of zero. Their expenses are reimbursed, but not too liberally. And they work about 40 half-days a year, as volunteers. It’s worked beautifully for about 700 years. Able and honest people compete to become magistrates, to perform the duty and get the significance, but no pay.
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这是本杰明·富兰克林在晚年希望美国政府采用的制度。他不希望政府的高级行政人员拿薪水,而希望他们像他自己一样,或者像摩门教中那些完全不拿薪水的、富裕的牧师和领导者一样。当我看到加利福尼亚发生的事情时,我不确定他是不是对的。无论如何,现在已经没有人朝着富兰克林的方向发展了。原因之一是,教授——他们中的大多数人需要钱——会被任命为董事。
并非所有制度都刻意设计得不公平
人们并不总能认识到,为了达到最佳运行效果,道德有时应该显得不公平,就像大多数世俗结果一样。对绝对公平的渴望会给制度运行带来许多可怕的问题。有些制度应该对个人刻意不公平,因为这样平均来看对所有人会更公平。我经常举一个例子:在海军里,如果你的船搁浅了,你的职业生涯就结束了,即使那不是你的错。我认为,对一个没有过错的家伙缺乏公平,远不及当每条船的船长都拼命确保船不搁浅时,对所有人产生的更大公平来得划算。容忍对某些人的一点不公平,以换取对所有人的更大公平,这是我推荐给你们所有人的模式。但同样,如果你想获得好成绩,我不会把它写进你的大学作业里,尤其是在现代法学院,那里通常过分偏爱追求公平的程序。
恶习对泡沫的贡献
当然,经济学中存在巨大的恶习效应。这些泡沫伴随着如此多的欺诈和愚蠢行为。后果通常非常令人不快,我们最近就经历了一些。当然,最早的巨大泡沫之一是英格兰那场骇人听闻的南海泡沫。它的后果很有趣。你们很多人可能不记得南海泡沫之后发生了什么,它导致了巨大的金融收缩和大量痛苦。英格兰在数十年内禁止了公开交易的股票。议会通过了一项法律,规定你可以与少数合伙人组成合伙企业,但不能拥有公开交易的股票。顺便说一句,在没有公开交易股票的情况下,英格兰继续增长。那些因为大量股票像赌场狂欢一样交易而从中获益的人,如果好好研究这个例子,不会喜欢它。有一段长时间没有公开交易股票,并没有毁掉英格兰。
房地产也一样。多年来,我们拥有了所需的所有购物中心和汽车经销商等等,当时我们并没有公开交易的房地产股票。认为一旦有了资本市场,出于经济考量,它就必须像赌场一样快速高效,这是一个神话。事实并非如此。
恶习带来的矛盾的善;悖论的不可移除性
另一个有趣的问题是由涉及嫉妒的恶习效应引发的。嫉妒在摩西律法中受到了非常强烈的谴责。你还记得他们是如何大力强调的:你不可贪恋邻舍的驴,你不可贪恋邻舍的婢女,你不可贪恋……——那些古老的犹太人知道人们有多么嫉妒,以及这会带来多少麻烦。他们真的非常严厉地强调了这一点,他们是对的。但是曼德维尔,还记得他的蜜蜂寓言吗?他
This is the system Benjamin Franklin, near the end of his life, wanted for U.S. government. He didn’t want the high executives of government to be paid, but to be like himself or the entirely unpaid, well-off ministers and rulers of the Mormon Church. And when I see what’s happened in California, I’m not sure he wasn’t right. At any rate, no one now drifts in Franklin’s direction. For one thing, professors – and most of them need money – get appointed directors. Not a vice that some systems are deliberately made unfair It is not always recognized that, to function best, morality should sometimes appear unfair, like most worldly outcomes. The craving for perfect fairness causes a lot of terrible problems in system function. Some systems should be made deliberately unfair to individuals because they’ll be fairer on average for all of us. I frequently cite the example of having your career over, in the Navy, if your ship goes aground, even if it wasn’t your fault. I say the lack of justice for the one guy that wasn’t at fault is way more than made up by a greater justice for everybody when every captain of a ship always sweats blood to make sure the ship doesn’t go aground. Tolerating a little unfairness to some to get a greater fairness for all is a model I recommend to all of you. But again, I wouldn’t put it in your assigned college work if you want to be graded well, particularly in a modern law school wherein there is usually an over-love of fairness-seeking process. Contributions of vice to bubbles There are, of course, enormous vice effects in economics. You have these bubbles with so much fraud and folly. The aftermath is frequently very unpleasant, and we’ve had some of that lately. One of the first big bubbles, of course, was the huge and horrible South Sea bubble in England. And the aftermath was interesting. Many of you probably don’t remember what happened after the South Sea Bubble, which caused an enormous financial contraction, and a lot of pain. They banned publicly traded stock in England for decades. Parliament passed a law that said you can have a partnership with a few partners, but you can’t have publicly traded stock. And, by the way, England continued to grow without publicly traded stock. The people who are in the business of prospering because there’s a lot of stock being traded in casino-like frenzy wouldn’t like this example if they studied it enough. It didn’t ruin England to have a long period when they didn’t have publicly traded shares. Just as in real estate. We had all the shopping centers and auto dealerships, and so on, we needed for years when we didn’t have publicly traded real estate shares. It’s a myth that once you’ve got some capital market, economic considerations demand that it has to be as fast and efficient as a casino. It doesn’t. Paradoxical good contributions from vice; the irremovability of paradox Another interesting problem is raised by vice effects involving envy. Envy wisely got a very strong condemnation in the laws of Moses. You remember how they laid it on with a trowel: You couldn’t covet thy neighbor’s ass, you couldn’t covet thy neighbor’s servant girl, you couldn’t covet…--Those old Jews knew how envious people are and how much trouble it caused. They really laid it on hard, and they were right. But Mandeville, [htpp://cepa.newschool.edu/het/profiles/mandev.htm], remember his fable of bees? He
— 至少对我自己来说——这是个有力的证明:嫉妒是极大驱动消费倾向的动力。
所以,你看,这是一种被《十诫》禁止的恶劣恶习,却在这里驱动了经济领域里所有这些有利的结果。经济学里有些悖论,没人能真正解开。
我年轻的时候,大家都对哥德尔[www.gap.dcs.stand.ac.uk/~history/Mathematicians/Godel.html]兴奋不已,他证明了:任何一个数学系统都免不了有令人恼火的不完备性。后来,比我高明的人告诉我,他们在数学里又发现了更多无法去除的缺陷,并且断定,你永远无法拥有一个没有悖论的数学体系。无论你多努力,如果你是个数学家,你就得忍受某种悖论。
好吧,如果连数学家们自己创造体系时都无法消除悖论,那么可怜的经学家们更是永远摆脱不了悖论——我们其他人也一样。没关系,有点悖论,生活才有意思。每当我遇到一个悖论,我就会想:要么我是个彻头彻尾的蠢货,才混到这一步;要么我就正幸运地逼近自己学科的边界。生活正因为不确定到底是哪一种,才多了几分刺激。
结论
固守失败的想法——一个恐怖故事
最后,我再讲一个故事,来说明从狭隘的认知里得出一个错误想法,然后死死抱着不放,这有多可怕。这是海曼·利博维茨的故事。他从旧世界来到美国。在新世界里,和旧世界一样,他试图靠家族手艺谋生——制造钉子。他挣扎了又挣扎,最终他那个小钉子生意做得红红火火。他妻子对他说:“海曼,你老了,该去佛罗里达了,把生意交给儿子吧。”
于是,他去了佛罗里达,把生意交给了儿子,但他每周都收到财务报表。他到佛罗里达没多久,报表就急转直下,实际上,情况糟透了。于是他坐飞机回到新泽西——工厂所在地。从机场开车去工厂的路上,他看到路边一幅巨大的户外广告牌亮着灯。上面是耶稣,被钉在十字架上。下面有一行大字:“他们用了利博维茨的钉子。”他冲进工厂,吼道:“你这个蠢儿子!你在干什么?我花了 50 年才建起这个生意!”“爸,”儿子说,“相信我,我会搞定的。”
于是他又回了佛罗里达。在佛罗里达期间,他收到更多报表,结果越来越糟。他又坐飞机回去。离开机场,经过那块广告牌,抬头一看,那块巨大的亮灯招牌上,十字架是空的。你瞧,耶稣蜷缩在十字架下方的地上,广告牌上写着:“他们没使用利博维茨的钉子。”(笑声)
嗯,你们可以笑这个。这很荒唐,但它不比很多人固守失败想法的方式更荒唐。凯恩斯说过:“最难的不是引入新思想,而是摆脱旧思想。”爱因斯坦说得更好,他把自己的智力成就归功于“好奇心、专注、毅力和自我批判”。他所说的自我批判,指的是变得……
-19-121- demonstrated convincingly – to me, anyway – that envy was a great driver of proclivity to spend. And so here’s this terrible vice, which is forbidden in the Ten Commandments, and here it’s driving all these favorable results in economics. There’s some paradox in economics that nobody’s going to get out. When I was young, everybody was excited by Godel [www.gap.dcs.stand.ac.uk/~history/Mathematicians/Godel.html] who came up with proof that you couldn’t have a mathematical system without a lot of irritating incompleteness in it. Well, since then my betters tell me that they’ve come up with more irremovable defects in mathematics and have decided that you’re never going to get mathematics without some paradox in it. No matter how hard you work, you’re going to have to live with some paradox if you’re a mathematician. Well, if the mathematicians can’t get the paradox out of their system when they’re creating it themselves, the poor economists are never going to get rid of paradoxes, nor are any of the rest of us. It doesn’t matter. Life is interesting with some paradox. When I run into a paradox I think either I’m a total horse’s ass to have gotten to this point, or I’m fruitfully near the edge of my discipline. It adds excitement to life to wonder which it is. Conclusion Clinging to failed ideas – a horror story As I conclude, I want to tell one more story demonstrating how awful it is to get a wrong idea from a limited repertoire and just stick to it. And this is the story of Hyman Liebowitz who came to America from the old country. In the new country, as in the old, he tried to make his way in the family trade, which was manufacturing nails. And he struggled and he struggled, and finally his little nail business got to vast prosperity, and his wife said to him, “You are old, Hyman, it’s time to go to Florida and turn the business over to our son.” So down he went to Florida, turning his business over to the son, but he got weekly financial reports. And he hadn’t been in Florida very long before they turned sharply negative. In fact, they were terrible. So he got on an airplane and he went back to New Jersey, where the factory was. As he left the airport on the way to the factory he saw this enormous outdoor advertising sign lighted up. And there was Jesus, spread out on the cross. And under it was a big legend, “They Used Liebowitz’s Nails.” So he stormed into the factory and said, “You dumb son! What do you think you’re doing? It took me 50 years to create this business!” “Papa,” he said, “trust me. I will fix it.” So back he went to Florida, and while he was in Florida he got more reports, and the results kept getting worse. So he got on the airplane again. Left the airport, drove by the sign, looked up at this big lighted sign, and now there’s a vacant cross. And, low and behold, Jesus is crumpled on the ground under the cross, and the sign said, “They Didn’t Use Liebowitz’s Nails.” (Laugher). Well, you can laugh at that. It is ridiculous but it’s no more ridiculous than the way a lot of people cling to failed ideas. Keynes said “It’s not bringing in the new ideas that’s so hard. It’s getting rid of the old ones.” And Einstein said it better, attributing his mental success to “curiosity, concentration, perseverance and self-criticism.” By self-criticism he meant becoming
-20-122- 擅长摧毁自己最钟爱、最来之不易的观点。如果你能真正擅长摧毁自己的错误观念,那将是一份巨大的天赋。
重复重要教训
好了,是时候重复这次简短演讲中的重要教训了。我所敦促的是,要使用一个更大的、掌握得熟练流畅的多学科思维模型工具包,来帮助理解经济学以及其他一切事物。我还敦促人们不要被无法消除的复杂性和悖论所吓倒。这只会给问题增添更多乐趣。我的灵感再次来自凯恩斯:大致正确,好过精确错误。
因此,我以重复过去在类似场合说过的话来结尾。如果你巧妙地遵循多学科路径,你将永远不会想回头。那会像是砍掉自己的双手。
好了,到此结束。只要大家还能忍受我,我就接受提问。
(掌声)
问答环节
现场男士:……衍生品交易带来的金融毁灭。巴菲特说过,精灵已经出了瓶子,宿醉的严重程度可能与狂欢的程度成正比。您能否为我们推测一下,这种情况会如何展开?[问题听不清,但提问者问的是衍生品,巴菲特曾称之为“金融大规模杀伤性武器”。]
查理·芒格:当然,灾难预测历来很难成功做出。但我自信地预测,未来将会出现大麻烦。这个体系几乎是不负责任到了疯狂的程度。而人们所认为的解决办法,并非真正的解决办法。这个领域太复杂了,我没法在这里讲透——但你无法相信其中涉及数万亿美元。你无法相信其复杂性。你无法相信做会计工作有多困难。你无法相信在估值和清算能力方面,人们有动力去做一厢情愿的想法,这种动力有多大。
清理衍生品头寸是件痛苦的事,而且需要时间。你看到了当他们试图清理安然公司的衍生品账簿时发生了什么。其经过认证的净资产荡然无存。在美国的衍生品账簿中,有很多报告中的利润从未被赚到,有很多资产从未存在过。
衍生品活动还会带来大量的“虚假贪污”效应,以及一些普通的贪污效应。这些效应的逆转将带来痛苦。痛苦会有多大,以及能否得到妥善处理,我无法告诉你。但如果你有一个公正的头脑,花上一个月时间深入探究一家大型衍生品业务,你会感到厌恶。你会觉得这是刘易斯·卡罗尔[《爱丽丝梦游仙境》作者]的著作。你会觉得这是疯帽匠的茶话会。这些人的虚假精确性简直令人难以置信。他们让最糟糕的经济学教授看起来都像神一样。此外,还有堕落行径在助长愚蠢。去读一下法律教授、前衍生品交易员弗兰克·帕特诺伊写的书《F.I.A.S.C.O.》,那是一个内部人士对华尔街最大、最受尊敬的公司之一衍生品交易中堕落行径的记述。
-20-122- good at destroying your own best-loved and hardest-won ideas. If you can get really good at destroying your own wrong ideas, that is a great gift. Repeating the big lesson Well, it’s time to repeat the big lesson in this little talk. What I’ve urged is the use of a bigger multidisciplinary bag of tricks, mastered to fluency, to help economics and everything else. And I also urged that people not be discouraged by irremovable complexity and paradox. It just adds more fun to the problems. My inspiration again is Keynes: Better roughly right than precisely wrong. And so I end by repeating what I said once before on a similar occasion. If you skillfully follow the multidisciplinary path, you will never wish to come back. It would be like cutting off your hands. Well, that’s the end. I’ll take questions as long as people can endure me. (Applause) Q&A Male: …financial destruction from trading of derivative contracts. Buffett said that the genie’s out of the bottle and the hangover may be proportionate to the binge. Would you speculate for us how that scenario can play out? [The question was garbled, but the person asked about derivatives, which Buffett has called “financial weapons of mass destruction.”] Munger: Well, of course, catastrophe predictions have always been quite difficult to make with success. But I confidently predict that there are big troubles to come. The system is almost insanely irresponsible. And what people think are fixes aren’t really fixes. It’s so complicated I can’t do it justice here – but you can’t believe the trillions of dollars involved. You can’t believe the complexity. You can’t believe how difficult it is to do the accounting. You can’t believe how big the incentives are to have wishful thinking about values, and wishful thinking about ability to clear. Running off derivative book is agony and takes time. And you saw what happened when they tried to run off the derivative books at Enron. Its certified net worth vanished. In the derivative books of America there are a lot of reported profits that were never earned and assets that never existed. And there are large febezzlement effects and some ordinary embezzlement effects that come from derivative activity. And the reversal of these is going to cause pain. How big the pain will be and how well it will be handled, I can’t tell you. But you would be disgusted if you had a fair mind and spent a month really delving into a big derivative operation. You would think it was Lewis Carroll [author of Alice in Wonderland]. You would think it was the Mad Hatter’s Tea Party. And the false precision of these people is just unbelievable. They make the worst economics professors look like gods. Moreover, there is depravity augmenting the folly. Read the book “F.I.A.S.C.O.”, by law professor and former derivatives trader Frank Partnoy, an insider account of depravity in derivative trading at one of the biggest and best regarded Wall -21-123-
华尔街的公司。这本书会让你倒胃口。[F.I.A.S.C.O.:华尔街交易员的内幕故事]
拉杰尼什·梅塔:我们再回答最后一个问题。外面有个班级要进来。所以,最后一个问题。
男性听众:巴菲特先生提到加州 13 号提案的缺陷后收到了负面反应,你能描述一下他对这些建议的反应吗?他当时是感到震惊,还是意外?
芒格:要让沃伦感到震惊不容易。他已经 70 多岁了,见过的场面多了。而且他脑子转得快。他通常在选举前回避某些话题,我在这里也要这么做。(笑声)
Street firms. The book will turn your stomach. [F.I.A.S.C.O.: The Inside Story of a Wall Street Trader] Rajneesh Mehta: We’ll take one more question. There’s a class outside that has to come in. So one more question. Male: Could you describe Warren’s reactions to the advice about the negative reaction that he got from musing about defects of California’s Prop 13? Was he shocked, surprised? Munger: It’s hard to shock Warren. He’s past 70, he’s seen a lot. And his brain works quickly. He generally avoids certain subjects before elections and that is what I am going to do here. (Laughter).
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