苏格兰抵押投资信托 — 经理人回顾,截至2011年3月31日年报(詹姆斯·安德森与汤姆·斯莱特)

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全球经济处于前所未有的强盛期。经济变革的速度从未如此迅猛。我们相信,未来十年这一势头只会继续加快。这对投资者影响深远。对经济和市场短期波动的过度关注,已在推动经济进步的关键因素与投机行为之间划开了一道鸿沟。靠高谈希腊、爱尔兰和葡萄牙的债务问题,几乎不可能把握住全球经济的未来,也没法选对明智的股票。一家能调动长期资本的全球投资信托基金,其优势之一恰恰在于能够超越这类潮流。

回顾这一年,中国的持续发展为我们的分析提供了起点。在我们看来,中国从低成本出口巨擘向首选消费市场和创新型商业模型试验场的转型,是去年的关键主题。

The global economy has seldom been stronger. The pace of economic change has never been greater. We suspect that this will only accelerate over the next decade. This has profound implications for investors. Preoccupation with unpredictable short term oscillations in economies and markets has opened up a deep gulf between the crucial determinants of economic progress and speculative behoviour. It seems most unlikely that the future of the global economy and of intelligent stock selection lies in on obility to pontificate about Greek, Irish and Portuguese debt. One of the virtues of a global investment trust with access to long term capital ought to be its ability lo transcend such fashions. What happened in the year under review? Once again the inexorable development of China is our starting- point. It seems to us that the transition from a low cost exporting behemoth to a consumer of first resort and a crucible for innovative corporate models was the key story of last year.

虽然我们去年曾预言这一变化最终可能发生,但中国这一转变之快仍然出乎我们的意料。2010 年,中国拥有了全球最快的超级计算机、全球最快的高速列车,以及全球最大的基因测序中心。最重要的是,上海地区在经合组织(OECD)支持的 PISA 教育评估中取得的惊人成绩,清晰表明中国提升人力资本的速度何其之快。这要求我们必须不断更新对中国经济认知的心智模型。这一变化与我们的投资组合直接相关。在经历了股价非凡表现的一年之后,目前我们最大的持仓是中国的互联网搜索引擎公司百度。百度以及我们第六大重仓股腾讯,共同体现了中国互联网行业的活力、规模与本土特色。

Whilst we suggested last year that this might eventually happen we are surprised by just how fast the change appears lo be occurring. In the course of 2010 China became the home of the world's fastest computer, the world's fastest train and the world's largest genome sequencing institute. Most importantly of all the startling results oblained by the Shanghai region in the OECD backed PISA educational survey revealed just how quickly China is upgrading its human capital. This demands that our mental models of the Chinese economy need constant revision. This is directly relevant for our portfolio. After a year of extraordinary share price performance our largest holding is now the Chinese internet search company Baidu. It and our sixth largest equity position in Tencent are representative of the dynamism, scale and national characteristics of the Chinese internet.

这些公司正在给美国商业模式带来挑战——在过去一个世纪的创新中,美国模式一直占据主导地位。

尽管中国经济持续崛起是过去一年最显著的特征,但最大的意外却是德国经济的非凡复苏。在那些规模小得多、复杂程度低得多的经济体陷入困境之际,这件事受到的关注却少得惊人。多年来,人们流行贬低德国那种冷静克制的模式,转而推崇英美金融资本主义钟爱的光鲜、杠杆和不平等。我们认为,这绝非仅仅是简单的周期性乐观情绪。最近一次柏林之行让我们更加确信:随着复苏扩大到资本支出甚至消费领域,德国很可能在未来几年内实现 3% 以上的增长率。

Such companies are offering challenges to the US business models that have been so dominant in the innovation of the last century. Whilst the continuing ascent of the Chinese economy has been the dominant feature of the last year the greatest surprise has been the extraordinary revival of the German economy. This has received remarkably little attention amidst the travails of far smaller and far less sophisticated economies. For years it has been popular to belitle the virtues of the sober German approach in contrast to the glitz, leverage and inequalities so beloved of Anglo-American finance capilalism. We do not think this is merely a moment of simple cyclical optimism. Fortified by a recent visit to Berlin we consider it likely that Germany can enjoy growth rates above 3% for several years to come as the recovery broadens into increased capital expenditure and even consumption.

我们认为,德国工业已耐心地将自身重新定价,恢复了国际竞争力,将其贸易重心转向新兴国家,并在关键领域建立了令人艳羡的品牌领导地位。与此同时,左右翼政府均维持了国家财政秩序,而民众也抵制住了房地产通胀的诱惑。众多德国银行未能以类似理性运作,这虽是一个持续的失败,但不太可能破坏整体繁荣。在我们看来,这很大程度上遵循了过去十年斯堪的纳维亚国家在艰难应对债务与竞争力问题后实现复兴的模式。这些经济体如今蓬勃发展,而且这种势头似乎也能持续。不过,迄今为止,我们在瑞典(再次提到达纳赫公司(Atlas Copco))和丹麦(诺维信公司(Novozymes))识别出的成功企业,要多于德国本土。

We think that German industry has patiently priced itself back into international competitiveness, reoriented its trade towards rising nations and established enviable brand leadership in key sectors. Meanwhile governments of both left and right have maintained national fiscal order whilst the populace has resisted the lure of property inflation. That many German banks have failed to operate with similar sense is a persistent failure but one that is unlikely to undermine overall prosperity. It seems to us that much of this follows the model of the revival of Scandinavian economies in the last 10 years after tough struggles ogainst debt and compelitiveness problems. These economies are now thriving. This too appears sustainable. As yet we have been more successful in identifying individual corporate successes in Sweden (Allas Copco once again) and Denmark (Novozymes) than in Germany itself. The decade ahead Thus far we have described the world in traditional national terms.

尽管当前中国和德国的前景似乎印证了这一策略,但我们怀疑,未来十年将需要逐步放弃这些便利的标签。苏格兰抵押贷款公司在过去十年的大部分时间里,一直在从纵容的本土市场偏好中转型。直到 2005 年,我们的四大重仓股还都是英国上市公司(如今我们已不再持有其中任何一家,也毫不后悔卖出它们)。我们已经成功转向了真正的全球视角,但这一有益转变所带来的相对简单性,如今正出现裂痕。在某种程度上,一直存在着一个潜在弱点:资产管理行业倾向于将国家经济状况与公司业绩之间的联系,拉得比现实情况更紧密。这种制度性偏见尚可控,但未来似乎对我们当前的投资方法论构成了更严峻的挑战。

卓越的中国互联网搜索公司。

Whilst the current prospects of China and Germany justify this approach we suspect that the next decade will require a gradual retreat from such convenient labels. Scottish Mortgage has spent much of the last decade shifting from an indulgent home market bias. As late as 2005 our four largest holdings were all UK. listed companies (none of which we now own nor regret selling). We have succeeded in moving to a genuinely global perspective but the comparative simplicities of this beneficial change are now showing signs of fraying. At one level there has always been a potential weakness: the fund management industry has a tendency to link national economic circumstances and corporate performance more tightly than underlying reality permits. Such institutional biases are containable but the future seems likely to hold more serious chollenges to our current investment methodology. Preeminent Chinese internet search company.

主导城市

企业的前景正同时变得更加本地化和更加全球化。这句话需要解释。我们发现,我们的投资思路和持仓越来越集中到数量越来越少的一批城市(最多几个地区)。卓越的企业成功似乎往往更频繁地出现在少数具备开放创新、教育实力、社会包容和金融支持的地方。如果我们能理解这个过程的运作方式,并识别出 20 到 30 个关键示例城市,那么我们就更有可能成功投资。这并不意味着我们会忽视其他地点,但确实要求我们去理解这些城市的文化,而不是借助诸如“新兴市场”这类过时的笼统概念来寻求慰藉。具体来说,这就是我们正在上海开设研究办公室的原因。

Dominant cities Corporate prospects are simultaneously becoming more local and more global. This statement requires explanation. We are finding that an increasing percentage of our investment ideas and holdings are concentrated in a smaller and smaller number of cities for at most regions). Dramatic corporate success seems to be much more frequently achieved in a limited number of locations combining openness lo innovation, educational prowess, social liberalism and access to supportive finance. If we can understand the way this process seems to work and identify the 20-30 cities that are the key exemplars then we stand a belter chance of investing successfully. This does not mean that we will ignore other locations but it does require us to comprehend the cultures of these cities rather than seeking refuge in outmoded generalizations such as 'emerging markets. In specific terms it is why we are in the process of opening a Shanghai research office.

这也正是为什么,如果这个实验成功,我们更可能倾向于在旧金山复制它,而不是在某个更显而易见的候选城市。

变革速度——重中之重

尽管公司财富的来源可能主要被少数几个城市所主导,但技术变革的速度和力量很可能会压倒这些考量。如果当前指数级变化的速率在遗传学、机器人技术、数据可获取性、纳米技术和合成生物学等各个领域持续下去(甚至加速),那么地理位置的重要性可能会被更大的挑战所淹没。公司、社会乃至整个人类都将因变革的速度而承受巨大压力。地理边界可能会变得相对毫无意义。机器并不关心地理。这几乎必然是对传统风险度量指标信奉者的又一次打击。

It is also why if this experiment proves successful we would be more likely to look to replicate it in San Francisco rather than in a more immediately obvious candidate city The all-important pace of change Whilst the origins of corporate wealth may well be dominated by a comparatively small number of cities the speed and power of technological change is likely to overwhelm such considerations. If the current rates of exponential change continue (or even occelerate) in fields as diverse as genetics, robotics, data availability, nonotechnology and synthetic biology then the importance of geography may be subsumed in greater challenges. Companies, societies and indeed humanity will be intensely strained by the pace of change. Geographic boundaries may become relatively meaningless. Machines are not concerned by geography. It will almost certainly be another blow to believers in conventional risk metrics.

终有一天,人们会难以置信,曾经有人将规模庞大与安全稳定混为一谈。悲剧的是,2010-2011 年间,英国石油(BP)和东京电力公司的教训本应让这种观念的拥护者三思,但他们似乎并未因此变得开放。我们强调变化节奏的凶猛,这在旁人看来可能高深莫测、不着边际,但我们在投资过程中已经发现,最需要寻找的关键特质是管理层的心态和商业模式的灵活性——要能在快速变化的环境中蓬勃发展。从杰夫·贝佐斯在亚马逊有意识地推行高强度低成本实验以利用技术改进,到 Inditex(Zara)对采购策略的重新思考从而极大推动其国际化扩张,我们认为,这种态度才是未来多年构建竞争优势的关键。

It will eventually defy belief that lorgeness and sofety were once closely equated. Tragically BP and Tokyo Electric Power should have given pause for thought amongst proponents of this notion in 2010-11 but there is little sign of such open-mindedness. Our emphasis on the ferocious pace of change may well appear abstruse and abstract but we are already finding that the most critical 2 Atlos Copa Swedish engineering equipment characteristic to search for in our investment process is a managemeni mentality and business model flexibility that can thrive amidst rapidly changing conditions. From Jeff Bezos and his conscious policy of intense low cost experimentation to exploit lechnological improvements at Amazon to the rethinking of sourcing policies that has so aided the dramatic international expansion of Inditex (Zara) we think that such attitudes are the key to building competitive advantage over the years chead.

依赖领导层惯性终将失败。

云计算

最近几个月,管理层的卓越表现与加速的技术进步相结合,把我们带向了几个新方向。我们认为,云计算现在有能力在企业和政府领域同时降低成本并提升服务水平,这一点在本次回顾后附的《实地考察纪要》中有详细阐述。这一发展很可能以牺牲传统硬件和软件巨头为代价,但为新进入者带来了巨大的机遇。我们一直在逐步建仓 salesforce.com。在我们看来,这家公司是唯一一家产品线足够广泛、雄心足够大,有可能在未来十年成为行业主导者的公司。我们认为,市场对当期高市盈率的过度关注非常短视。

Relying on leadership inertia will fail. Cloud computing The combination of managerial excellence with acceleraling technological progress has taken us in some new directions in recent months. We have come to the view that cloud computing now has the ability both to cut costs and improve service levels across the corporate and government sectors as expanded upon in the Trip Note that follows this Review. This development is very likely lo be at the cost of traditional hardware and software giants but presents very substantial opportunities for new entrants. We have gradually been building a holding in salesforce.com. It seems to us to be the single company with the breadih of product and ambition that might make it the dominant company in the industry over the next decade. We think that the market preoccupation with a high immediate multiple of earnings is very myopic.

我们也欣赏 Rackspace 的努力,它让自己成为云外包服务中最高标准的服务提供商。它主要通过深思熟虑地激励员工来实现这一点,包括比通常情况更广泛地授予股票期权。

医疗领域的新方向

一年前,我们曾提出医疗领域已迎来全面变革的时机。我们还表达过一种挫败感:在识别能够引领这一变革的公司方面,我们进展甚微。我们依然认为,传统的制药和医疗用品公司在这场变革中更可能成为受害者,而非受益者。随着医疗服务提供者终于变得不再那么慷慨,研究预算为了维持利润而日益吃紧,过去十年中许多所谓临床进步的可靠性越来越值得怀疑——我们认为问题比比皆是。在内部,这些公司已沦为自身庞大官僚体系的牺牲品。

We also admire the efforts of Rackspace to make itself the highest service option within cloud outsourcing. It has done this principally by thoughtful motivation of employees including by share options that are spread much more broadly than is commonly the case. New directions in healthcare A year ago we argued that healthcare was ripe for sweeping change. We also expressed frustration that we had made limited progress in identifying companies that could lead this transformation. We continue to view the historic pharmaceutical and medical supply companies as likely to be casualties rather than beneficiaries of this development. With healthcare providers finally proving less generous, with research budgets ever more squeezed to maintain earnings and with many of the supposed clinical advances of the last decade looking increasingly questionable we think problems abound. Internally these companies are viclims of their own immense bureaucracies.

我们一家都没有持有。

苏格兰抵押贷款投资信托公司

1 直觉外科公司

用于机器人手术的外科控制台

让我们松一口气的是,我们现在开始在一个不同的医疗保健公司群体中寻找到吸引力。我们持续增持了直觉外科公司(机器人手术领域的领导者)。随着岁月流逝,它可能会让人类外科医生显得过时且多余。我们最近开始买入 Illumina 公司,它是基因组学行业工具的主导供应商。在这个领域,科学和价格的进步如此迅速,以至于我们认为担心它迄今尚未带来显著的临床效益是错误的。同样,这两家公司都坚信需要持续创新,并愿意为追求持久的领导地位而大胆投入。

结论

正如应该已经变得显而易见的那样,我们对金融服务业主导的关注点和方法论越来越感到失望。

We own none of them. SCOTTISH MORTGAGE INVESTMENT TRUST PLC IS 1 Intuitive Surgical Surgeon console used for robotic surgery To our relief we are now starting to find attractions in o different group of healthcare companies. We have continued to add to our holding in Intuitive Surgical (the robot surgery leader). It may make the human surgeons seem quaint and redundant as the years go by. We have recently started buying Illumina which is the dominant supplier of tools for the genomics industry. This is a field where progress in science and price is so rapid that we think it is mistaken to worry that thus for it has not delivered significant clinical benefits. Again these are both companies that are convinced of the need for continuing innovation and prepared to spend boldly in pursuit of continued leadership. Conclusion As should have become apparent we are increasingly disillusioned by ihe dominant preoccupations and methodologies of the financial services industry.

我们不认为追踪宏观经济波动的无尽起落、季度盈利或市场情绪能带来多大的成功概率。这是投机,不是投资。近年来市场的混乱并没有吓退其他人投身这种高度竞争的活动,这让我们感到惊讶。

詹姆斯·安德森

苏格兰抵押贷款基金 基金经理

2011 年 5 月 12 日

2011 年年报

基因测序系统的全球领导者。

20 万亿美元。M. mara kc. Al elegits aserver!

加利福尼亚/亚利桑那州差旅笔记

当今存在的、运营着庞大供应链和分销基础设施的最复杂订单管理系统,可以极为方便地使用。如果你曾在亚马逊网站(Amazon.com)上购物,那么你已经体验过它。通过网页浏览器与计算机软件交互,这种模式的应用范围远不止零售消费品领域,它正在为 IT 世界的一场巨变铺平道路。

We do not believe that following the endless twists and turns of macroeconomic gyrations, quarterly earnings or market sentiment offers good odds of success. This is speculation not investment. It surprises us how little the chaos of recent years has deterred others from such highly competitive pursuits. We are JAMES ANDERSON Manager of Scottish Mortgage 12 May 2011 MANNUAL REPORT 2011 A flood leader in gene sequencing systems. $20t, M. mara kc. Al elegits aserver! California/Arizona Trip Note The most complex order management system that exists today, operating a vast supply chain and distribution infrastructure, can be used with great ease. If you have ever shopped on Amazon.com then you have already done it. Interacting with compuler software through a web browser is a model that has application well beyond retailing consumer goods and is paving the way for a sea change in the IT world.

长期以来的远程交付 IT 服务理念(即云计算)终于变为现实,并在此过程中创造出一些令人振奋的投资机会。带着对这些变化的思考,我前往亚利桑那州和加利福尼亚州,深入研究哪些公司可能成为受益者。这次旅程也让我有机会与美国西海岸其他持股公司的许多人会面,这个地区拥有我们能够投资的一些最具创新性的公司。

Salesforce.com 总部位于旧金山市中心,办公室窗外就是海湾大桥和缆车站。它由极具个人魅力的首席执行官马克·贝尼奥夫于 1999 年创立,他是一位连续创业者、作家和慈善家。贝尼奥夫的目标是挑战企业软件市场的巨头,如 SAP、微软以及他的前雇主甲骨文。

The longstanding idea of delivering IT services remotely (known as Cloud Computing) is finally turning in to reality and in the process is creating some exciting investment opportunities. With these changes in mind I went to Arizona and California to develop our thinking as to who the beneficiaries could be. The trip also provided an opportunity to meet a number of people from other holdings on the west coast of the United States, a part of the world that boasts some of the most innovative companies we can invest in. Salesforce.com is based in downtown San Francisco with offices looking out onto the Bay Bridge and cable car station. It was founded in 1999 by its largerthan-life CEO Marc Benioff, a serial entrepreneur, author and philanthropist. Benioff set out to attack the behemoths of the enterprise software market such as SAP, Microsoft and his former employer, Oracle.

他的做法是通过互联网交付服务,而非传统的销售软件加昂贵实施包的路线。对消费者来说,好处在于能大幅降低计算机硬件需求以及相关的内部管理技术力量。十一年后,salesforce.com 的模式已吸引了 8.3 万客户。支撑这一客户群所需的计算能力,仅为传统硬件/软件方案所需的大约 3%。我们无法预测未来企业技术支出最终会有多大比例流向 salesforce.com 的平台,但近年的发展表明,该公司已远远超出最初的销售管理领域,其规模有潜力扩大数倍。

salesforce.com 是云计算领域的先驱。尽管这种技术变革带来的成本节约为企业提升效率提供了重大机遇,但最令人兴奋的,似乎是它释放更广泛层面创造力的潜力。

His approach has been to use the Internet to deliver a service, as opposed to the traditional approach of selling software and an expensive implementation package. The benefit for consumers is that they can dramatically reduce their computer hardware requirements and the associated inhouse management expertise. Eleven years later, salesforce.com's model has altracted 83,000 customers. The computer power required to support this customer base is around 3% of what would be required using a traditional hardware/software approach. We cannot predict how much enterprise technology spending could one day find its way onto salesforce.com's plattorm but recent developments have seen the company expanding well beyond its original sales management remit and the opportunity exists to become many times larger than it is today. salestorce.com ioneer in developing cloud computin Whilst the cost savings from this technology change represent a major opportunity to increase efficiency in the corporate sector, it is the potential for unleashing crealivity on a much wider scale that seems most exciting.

当一家公司通过互联网与客户互动,并且支持性的 IT 基础设施可以外包时,拥有好点子的小企业能在极短的时间内实现惊人的规模。我见过不少尚未上市、但未来可能进入苏格兰按揭投资组合的年轻企业。它们的成就与我们过去所见截然不同。以团购网站 Groupon 为例,它是一家本地广告和团购业务公司。2008 年 11 月,它只有 400 名用户,如今已超过 6500 万。这种增长,若没有通过互联网快速传播创意、同时将所有支撑如此庞大用户群所需的基础设施外包给另一家公司(在这里是亚马逊的网页服务)的能力,是不可能实现的。

向云计算迁移的一个显著特点是,用户正在把主动权掌握在自己手中。

When a company interacts with its customers through the Internet and the supporting IT infrastructure can be outsourced, small businesses with a good idea con achieve astonishing scale in a very short time. I met a number of young businesses which are not yet listed but may, in the future, make it into Scoltish Mortgage's portfolio. Their achievements are quite different from what we have seen before. Take Groupon, which is a local advertising and group shopping business. It had four hundred subscribers in November 2008. It now has over 65 million. This growth would not have been possible without the rapid spread of on idea through the Internet combined with the ability to outsource all the infrastructure required to support such a huge subscriber base to another company (in this case, Amazon.com's web services One striking aspect of the move to cloud computing is the way users are laking mallers into their own hands.

现在,你不再需要委托 IT 部门的同事去采购硬件和软件、配置好之后才能开始做实验。相反,技术知识有限的用户可以立即部署强大的软件。这些服务的订阅性质意味着前期投入有限,实验成本也大幅降低。这应该会推动生产率提升,同时也促使我们改变对技术领域竞争格局的思维模式。我们之前认为,客户的高转换成本意味着现有 IT 供应商拥有持久的竞争优势。但现在这一点变得远不那么确定了,这也是我们决定卖出 SAP 持仓的部分原因。我们认为,在云计算领域,就像在许多其他领域一样,我们可以通过观察那些意见值得尊重的企业领袖的行为来学习。

It is no longer necessary to commission a colleague in the IT department to buy in hardware and software and configure it before one can start experimenting. Instead, users with limited technological knowledge can immediately deploy powerful software. The subscription nature of these services means limited upfront spending and the cost of experimentation is vastly reduced. This should provide a boost to productivity and it also prompts us to change our mental model of how competition in technology works. We had previously believed that high switching costs for customers would mean incumbent IT providers had an enduring competitive advantage. This now seems much less clear and was, in part, behind the decision to sell our holdings in SAP We think that in cloud computing, as in many areas, we can learn from watching the actions of those corporate leaders whose opinions we respect.

亚马逊首席执行官杰夫·贝索斯最早意识到这个想法及其带来的机遇,这毫不意外。为了理解亚马逊网络服务业务的工作原理,有必要退一步思考云计算模型背后的基础设施。企业关闭自己的计算机服务器,在远程位置的共享设备上运行应用程序。尼古拉斯·卡尔在他的著作《大转变》中,详细阐述了这与一百年前企业停止自行发电、接入新建电网时期的诸多相似之处。这一过程产生的规模经济和效率提升,与我们今天在计算领域看到的变化直接相关。电网的集中式发电厂,在云端应用的云计算基础设施中,对应的是为这些应用提供计算能力所需的大型数据中心。

It come as no surprise that Jeff Bezos, CEO of Amazon, was one of the first to identify this idea and the opportunities it 2 India via del Corso, Rome flagship store. presented. To understand how Amazon's web services business works, it is necessary to step back and think about the infrastructure underlying the cloud computing model. Businesses shut down their computer servers and run their applications on pooled equipment in remote locations. Nicholas Carr in his book "The Big Switch" draws out the many parallels with the period one hundred years ago when companies stopped producing their own power and plugged into the newly built electric grid. The economies of scale and efficiency that this process produced have direct relevance to the changes in computing we are seeing today. The centralised power plants of the eleciric grid have an equivalent in the vast data centres that are required to supply the computing power for cloud-based applications.

亚马逊已经开发了运行这类设施的软件和服务,这些技术和经验来自他们十多年来为自己网站所做的工作。亚马逊能够在大规模范围内提供云基础设施所需的性能、可靠性和安全性。我们看到一种趋势:那些没有遗留 IT 系统的新兴企业,比如游戏开发商 Zynga 和电影发行商 Netflix,都选择使用亚马逊的服务,而不是投入时间和精力建设自己的 IT 部门。另一家云基础设施领域的大玩家也出现在苏格兰抵押贷款投资组合中。Rackspace 采取了与亚马逊不同的策略。亚马逊提供基础组件,让客户自行搭建系统,而 Rackspace 则专注于提供高水平服务。有些公司会接受这种新模式,并乐于使用在线工具来构建自己的服务,但另一些公司会觉得这更具挑战性,需要协助。

Amazon has already developed the software and services to run such facilities based on more than a decade of work for its own website. It is able to deliver performance, reliability and security on a very large scale which is what cloud-based infrastructure requires. We are seeing a trend for young businesses with no legacy IT systems, such as games producer Zynga and movie distributor Netflix, choosing to use Amazon's services rather than investing time and energy in building their own IT departments. The other big player in the provision of cloud infrastructure is also held within Scottish Mortgage's portfolio. Rackspace has loken a difterent approach from Amazon. Where Amazon provides the nuts and bolts for a customer to build their own system, Rackspace has focused on providing a high level of service. Some companies will embrace this new model and be comfortable using online tools to build their services, but others will find it more challenging and require assistance.

Rackspace 瞄准的正是这第二类公司。在 IT 行业,卓越的客户服务向来稀缺:就连苹果那位富有感召力的领袖史蒂夫·乔布斯,也曾暗示是我们拿手机的姿势不对,而不是承认他的产品有问题。如果 Rackspace 能在这个领域持续交出令人满意的服务,那么它的潜在市场将相当可观。

苏格兰按揭投资信托公司恳请增持

1 First Solar

俄亥俄州托莱多动物园地面太阳能电池板

虽然此行的主要焦点是云计算,但这也是一个机会,可以跟进我们在其他一些持仓公司中未解决的问题。谷歌的总部(也称 Googleplex)位于山景城,占地 60 英亩,绿树成荫,俯瞰旧金山湾。这个稀奇古怪的园区里,有免费自行车、太阳能电池板,还有一艘真人大小的“太空船一号”复制品,里面藏着我们近年来见过的最具创新精神的工程企业之一。

It is this second group of business which Rackspace is targeting. Excellent customer service has been something of a rarity in the IT business: even Apple's inspirational leader, Steve Jobs, suggested we were holding our telephones wrongly, rother than admitting there were problems with his product. If Rackspace is able to deliver consistenily in this area then its addressable market should be substantial. SCOTTISH MORTGAGE INVESTMENT TRUST PLEA 1 First Solar Ground mounted solar panels at Toledo Zoo, Ohio Whilst the principal focus of the trip was on cloud computing, this was also an opportunity to follow up on outslanding questions at some of our other holdings. Google's headquarters (also known as the Googleplex is a leaty 60 acre complex in Mountain View looking out over San Francisco boy. The quirky campus with its free bicycles, solar panels and life size replica of SpaceShipOne houses one of the most innovative engineering businesses we have seen in recent years.

我们认为谷歌的增长潜力依然巨大,因为广告支出向线上模式的迁移仍在继续,同时当前线上媒体的消费量与其相关的广告支出之间仍存在巨大缺口。在商界,谷歌的文化可谓极其独特,它勇于尝试新技术和新业务,不惧失败,哪怕这种失败在众目睽睽之下也毫不在意。这些尝试中就包括开发手机操作系统,这一布局后来被证明极具远见。谷歌在智能手机市场的份额,从两年前几乎可以忽略不计,飙升到如今占据美国市场约三分之一。随着互联网的重心从台式电脑日益转向移动设备,谷歌已占据非常有利的位置,有望开辟一条全新的、互补性的利润来源。

技术驱动的生产率提升,正在渗透那些历来进化缓慢的行业,由此催生出了一些非常有趣的机遇。

We think Google's growth potential remains significant as the migration of advertising dollars towards online formats continues and there remains a large gap between consumption of online media and the associated advertising spend. Its culture seems very unusual in the corporate world in that it is prepared to experiment with new technologies and businesses without fear of failure, even when that failure is very public. Amongst the company's experiments has been the development of an operating system for mobile phones and this has turned out to be prescient. Google's market share in smartphones has surged from a negligible level two years ago to around 1/3rd of the US market today. As the Internet moves increasingly away from desklop computers to mobile devices, Google looks very well placed to build a new and complementary stream of profits. The application of technology driven productivity gains to industries that have historically seen a slower pace of evolution is throwing up some very interesting opportunities.

其中一个领域是可再生能源。我们发现,要找到具备可持续竞争优势的可再生能源企业颇具挑战,但认为第一太阳能(First Solar)就是其中之一。作为太阳能电池板制造商,第一太阳能坐落于亚利桑那州的索诺兰沙漠。自 2004 年以来,该公司将太阳能发电成本每年降低超过 20%。这种复利效应极为强大,期间累计成本降幅达到 75%。有了这样的进步,你无需遥望太远的未来就能看到这项技术补贴的终结,以及随之而来的使用临界点。太阳能行业也正得到主流电力公司更广泛的接受,亚利桑那州吉拉本德即将开工的项目就说明了这一点。这将是迄今为止最大的太阳能发电厂,装机容量为 280 兆瓦,足以满足 7.7 万户家庭的用电需求。

One such area is renewable energy. We have found it challenging to identify renewable energy businesses that posses sustainable competitive advantages but think one such is First Solar. As befits a solar panel manufacturer, First Solar is located in the Sonoran Desert, Arizona. Since 2004, the company has reduced the cost of solar energy generation by over 20% per annum. The compounding effect of this is powerful, with a cumulative cost reduction over that period of 75%. With this kind of progress, you do not have to look very far into the future to see an end to subsidies for this technology and, with it, a tipping point in usage. The solar industry is also achieving far greater acceptance with mainstream utilities, as illustrated by the imminent construction project at Gila Bend, Arizona. This will be the largest solar plant to date with an output of 280MW, enough to power 77,000 homes. *12 ANNUAL REPORT 2011 2 Novozyme: Vovozymes' enzyme production in Kalundborg enmark.

然而,这很可能被第一太阳能公司(First Solar)在中国鄂尔多斯市计划安装的设施所超越,该公司已签署谅解备忘录,拟建一座 2GW 的发电厂,其发电量相当于一座大型煤电厂或核电站。

我们认为,向云计算的转变将成为未来几年技术领域最重要的趋势之一。这应为众多公司创造重大机遇,其中许多公司位于旧金山湾区。创新正在不断拓展许多科技企业的潜在市场规模,我们认为这是寻找有吸引力的成长型企业的沃土。

汤姆·斯莱特

苏格兰抵押贷款公司副经理

2011 年 5 月 12 日

Bioreactors transform waste streams int ertiliser which is then used by nearby farm. However, this may well be dwarfed by First Solar's planned installation in Ordos, China, with a memorandum of understanding signed for a 2GW plant, equivalent in output to a large coal or nuclear generation facility. We think the shift to cloud computing will become one of the more important trends in technology over the coming years. This should create significant opportunities for a number of companies, many of which are localed in the San Francisco bay area. Innovation continues to increase the addressable market for many technology businesses and we think this is a fertile area for identifying attractive growing businesses. TOM SLATER Deputy Manager of Scottish Mortgage 12 May 2011