完美计划的梦想

1998 · 演讲 · 原文约 5713 词
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完美计划的梦想

主旨演讲

约翰·C·博格尔

先锋集团高级主席兼创始人

《金融要闻》

《波士顿环球报》

马萨诸塞州波士顿

1998 年 10 月 16 日

早上好。能来到美丽的波士顿城,我感到格外荣幸。差不多正好 50 年前,正是从这里,我获得了进入共同基金行业的灵感。1949 年 12 月,我在《财富》杂志上读到一篇文章,题为“波士顿的大钱”,这是我第一次接触这个行业。受此启发,我在普林斯顿大学的毕业论文写了“投资公司的经济角色”,1951 年毕业时就加入了这一行,从此一直待到了现在。同样是在波士顿,1974 年初,我被我职业生涯起步时加入的那家公司解雇了,这也促使我在 1974 年 9 月创立了先锋集团,距今正好 25 年。我的职业生涯可谓激动人心。

The Dream of a Perfect Plan Keynote Speech by John C. Bogle Senior Chairman and Founder, The Vanguard Group    Money Matters The Boston Globe Boston, MA October 16, 1998 Good morning. It’s especially wonderful to be in the fair city of Boston, from whence came, almost exactly 50 years ago, my inspiration to enter the mutual fund industry. In December 1949, I read an article in Fortune magazine entitled “Big Money in Boston,” introducing me to this industry for the first time. Thus inspired, I wrote my senior thesis at Princeton University on “The Economic Role of the Investment Company,” joined the industry when I graduated in 1951, and have been around ever since. It was also in Boston in early 1974 that I got fired from the company I’d joined at the outset of my career, which led to my founding of Vanguard in September 1974, just 25 years ago. I’ve had an exciting career.

多年来,我经常引用冯·克劳塞维茨的一句名言:“完美计划之梦,乃是好计划的最大敌人。”今天上午,我将以这一深刻思想作为主题,向在座的投资者们发表我的主旨演讲。我的主题将强调一个事实——不仅“金钱事关重大”,而且你的金钱事关重大。我们都在努力理解波动的金融市场、日益成为全球村一部分的美国经济,以及当前这场信息科技与通讯革命(这完全称得上一场革命)所带来的影响。在这狂野的日子里,制定一个明智的投资计划必定显得既复杂又令人困惑。你一定会想,在股票、债券、现金甚至其他资产之间进行资产配置,最佳方式是什么?一旦做出这些决定,又该如何实施你的计划?共同基金应扮演什么角色?在如今存在的 7500 只基金中,你应该选择哪些?这些都是艰难的决策,尤其是因为今天的投资世界可能正处于某种拐点,而预见拐点之后的情形绝非易事。

Over the years, I’ve often cited Von Clausewitz’ epigram, “the greatest enemy of a good plan is the dream of a perfect plan.” This morning I’m going to use that profound thought as the theme of my keynote speech to you investors who are here today. My theme will echo the fact, not only that “Money Matters,” but that your money matters. We are all trying to make sense out of our volatile financial markets, our U.S. economy that is each day becoming more a part of the global village, and the implications of our present revolution—and it is no less than that—in information technology and communications. In these wild days, deciding on an intelligent investment plan must seem both complex and confusing. What, you must wonder, is the best way to allocate your assets among stocks and bonds and cash, and even other kinds of assets? Once you make those decisions, how do you implement your plan? What role should mutual funds play? Which funds should you select from among the 7,500 that exist today? These are all tough decisions, especially since the world of investing may well be at a sort of inflection point today, and it is never easy to see around the corner.

在这次会议上,你会接触到很多应对这些复杂性和不确定性的常识性想法,我恳请你认真思考它们。我猜想你也会听到很多——至少不符合我对常识理解的想法,我建议你根据它们的复杂程度、音量大小以及倡导者对有利结果确信无疑的程度,成比例地忽略每一个。要避开那些看似为永恒复杂问题提供了诱人简单解决方案的复杂策略。我警告你,复杂性——我称之为“巫术”——可能看起来提供了完美计划,但它很少能兑现承诺的梦想。此外,复杂性代价高昂。相反,一个好计划的简单性不仅能够有效运作,而且经济实惠。好计划之所以奏效,并非因为它廉价,而是因为它本就廉价。

In this conference, you’ll be exposed to a lot of common sense ideas for dealing with these complexities and uncertainties, and I urge you to consider them with care. I imagine you’ll also hear many ideas that don’t comport with at least my concept of common sense, and I urge you to disregard each one of them in direct proportion to its complexity, its decibel level, and the conviction of its advocates that a favorable outcome is assured. Avoid complex strategies that seem to provide temptingly easy solutions to eternally complex problems. I warn you that complexity—which I call “witchcraft”— may seem to offer a perfect plan, but it rarely delivers on the dream it promises. What is more, complexity is expensive. The simplicity of a good plan, on the other hand, can work not only effectively, but economically. The good plan works, not despite being inexpensive, but because it is inexpensive.

资产配置 我今天发言的重点是股票型共同基金,但我想先简短谈一下资产配置,因为它是你做出的最重要的投资决策之一。尽管存在复杂的系统,能提供精确公式来实现完美的资产配置方案,但良好的资产配置方案只是简单假定,这些投资中的细微差别是不可预测的。良好的方案主要依赖于股票与债券之间直接而传统的平衡。每一类配置多少?一如既往,你的投资平衡主要取决于你自己的需求和情况。通常,配置比例可能粗略地介于,比如说,50% 股票和 50% 债券——对年纪较长、风险承受能力中等、已积累大量资本、达到正常退休年龄且需要提取收入作为生活来源的投资者而言;或者高达 100% 股票——对年轻、自信、刚开始通过 401-K 退休计划积累第一笔投资、离提取收入还有数十年时间的投资者而言。在一个不确定的世界里——而且永远如此——把配置做到近乎正确,可能比精确地犯错要好。

Asset Allocation My remarks today will focus on equity mutual funds, but I want to begin with a brief word about asset allocation, for it is one of the most important investment decisions you make. While there are complex systems that offer precise formulas for implementing the perfect asset allocation plan, the good asset allocation plan simply assumes that these nuances of investing are unpredictable. The good plan relies primarily on a straightforward and conventional balance between stocks and bonds. How much in each category? As ever, your investment balance must depend largely on your own needs and circumstances. Typically, the allocation might range from something as crude as, say, 50% in stocks and 50% in bonds for older, moderately risk-averse investors who have accumulated substantial capital, have reached normal retirement age, and need to draw down income. Or up to 100% stocks for young, confident investors who are just beginning to accumulate their first investments in a 401-K retirement plan, and have scores of years before drawing down income. In an uncertain world—and it will be ever thus—getting allocation almost right may be better than getting it precisely wrong.

事实是,我们对股票和债券未来的回报率所知甚少。但我们必须主要依靠股票来实现资本增值,依靠债券来获取收入,而且必须意识到股票伴随着巨大风险。无论你读到多少关于普通股历史回报率的资料,我都可以向你保证,股市不是一张精算表。不过,在你的资产配置中,普通股部分提供了长期积累资本唯一合理的途径。于是问题就变成了:哪只股票型共同基金能最有效地让你的资本增值。

The fact is that we know little about the future returns that stocks and bonds will provide. But we must rely primarily on stocks for capital appreciation and on bonds for income, and we have to realize that stocks involve substantial risks. No matter what you read about historical returns of common stocks, I assure you that the stock market is not an actuarial table. But the common stock portion of your allocation provides the only sensible approach to building your capital over the long-term. So the question becomes: Which equity mutual funds will build your capital with the greatest effectiveness.

股票配置的投资 最完美的计划是找到一只或多只能够提供明显高于股市回报的共同基金。历史经验告诉我们,有些共同基金确实跑赢了市场。但同样的经验也告诉我们,这样做的概率极低。事实上,即便是在过去 30 年里真正存活下来的那 145 只共同基金中,也只有 15 只整体上跑赢了股市。也就是说,基金投资者只有大约十分之一的机会能获得超越市场回报。

Investing the Stock Allocation The perfect plan would be to identify one or more mutual funds that may provide a return significantly greater than that of the stock market. And the lesson of history shows us that some mutual funds have in fact outpaced the market. But that lesson also shows us that the odds against doing so are long. In fact, even among those 145 mutual funds that have in fact survived the past three decades, only 15 have outpaced the stock market as a whole. That is, the fund investor had only about one chance out of ten to surpass the market’s return.

幅度有多大?这个问题很有趣。每年跑赢市场超过一个百分点的基金只有 8 只。因此,如果剔除可能存在的统计噪音——即与市场相比正负一个百分点的误差范围——那么成功的概率就降至 1/18。而选到失败者的概率则高得多:共有 108 只基金每年落后市场一个百分点或更多,失败者是成功者的 13 倍。还有整整 37 只基金——每四只中就有一只——每年落后市场三个百分点,这对它们的持有者来说无疑是沉重的打击。显然,通过选择优胜基金来执行完美计划的概率很低,而失败的代价却大得不成比例。

By how much? An interesting question. Only eight funds outpaced the market by more than one percentage point per year. Thus, when we eliminate the likely statistical noise involved in a margin of plus or minus one percentage point to the market, the odds of success now drop to just one chance out of 18. And the chances of picking a loser are far higher. A total of 108 funds fell one percentage point or more behind the market, 13 losers for each winner. And fully 37 funds—one of every four—fell short of the market by three percentage points per year, surely a deep disappointment to their owners. Clearly, the odds against implementing a perfect plan by selecting winning funds are long, and the penalties for failure disproportionately large.

为什么这些共同基金连跑赢股票市场的平均回报都如此困难?要回答这个问题,我只需指出一点:除了一处不同,股票市场本质上就是一座赌场。在我们熟悉的那种赌场里,赌博是零和游戏。一个赌徒的亏损就是另一个赌徒的盈利——直到荷官从赌注中抽走他们那一份。无论是在轮盘赌桌旁,还是在赛马场上,情况都是如此。而一旦荷官抽走他们的份额,赌场就变成了负和游戏。投资者在这座赌场里待得越久,他最终被清光的确定性就越大。

Why was it so difficult for these mutual funds to merely match the return of the stock market? To answer that question, I need only point out that, in all respects save one, the stock market is a gambling casino. In the casino with which we are familiar, gambling is a zero-sum game. One gambler’s loss is another’s gain—until the croupiers rake off their share of the wagers. It is true at the roulette tables and at the racetrack alike. And after the croupiers’ rakes descend, the casino is a negative-sum game. The longer the investor stays in the gambling casino, the greater the certainty that he will, finally, be wiped out.

股票市场这个赌场有什么不同?投资股票不是零和博弈,而是正和博弈——至少在历史上大多数时间里是这样。随着美国企业的盈利能力和增长,股价多年来稳步上涨。然而,每一天,专业投资者和业余玩家都在互相买卖股票,卖家赢的时候,买家就输。所以,在股市中,所有投资者赚到的回报必然趋于平均值,跑赢市场是一场零和游戏。但就像在真正的赌场一样,只有在庄家抽走他们的份额之前,这才是零和游戏。之后,投资者作为一个整体,必然——也确实——跑不赢市场的回报。

What is different in the stock market casino? Investing in equities is not a zero-sum game, but a positive-sum game. Or at least it has been during most of past history. With the profitability and growth of corporate America, stock prices have risen steadily over the years. Yet each day, investment professionals and amateurs alike are buying and selling stocks with one another, and when the seller wins the buyer loses. So in the stock market, the returns earned by all investors are inevitably average, and beating the market is a zero-sum game. But, just as in the regular casino, it is only a zero-sum game until the croupiers rake off their shares. Then, investors as a group must, and do, fall short of the market’s return.

股票市场这个赌场里,满眼都是庄家。基金经理收取高额管理费,基金本身还要承担运营费用;投资者通过股票经纪人购买基金份额时,经纪人赚取销售佣金;投资银行家和经纪人在执行基金组合交易时,收取手续费和佣金。连联邦政府也跻身庄家之列——组合换手会产生已实现资本利得,进而带来税收。考虑到所有这些从市场回报中扣减的部分,一个优秀方案依赖一条令人惊讶却显而易见的投资业绩衡量规则。投资的核心任务是实现你所投资的金融资产类别回报中尽可能高的部分——并且要意识到并接受,这个部分必然低于 100%。

There are lots of croupiers in the stock market casino. Fund managers receive substantial fees, and funds incur operating expenses; stock brokers receive sales commissions when investors purchase fund shares through them; investment bankers and brokers receive fees and commissions for executing fund portfolio transactions. Even the Federal Government finds itself among the croupiers, for portfolio turnover generates realized capital gains, and therefore taxes. Given all of these subtractions from the market’s return, the good plan relies on this surprising, if obvious, rule for measuring investment success. The central task of investing is to realize the highest possible portion of the return earned in the financial asset class in which you invest—realizing, and accepting, that that portion will be less than 100%.

从数学上说绝无可能——这属于定义上的矛盾——所有投资者作为一个整体,根本不可能完全捕获股票市场的全部回报。实际上,考虑到股票型共同基金高昂的成本,在一生的投资生涯中,只有相对极少数的投资者能通过显著的超额收益做到这一点,正如我们亲眼所见——这在数学上具有确定性。如果这算离经叛道,那就随它去吧。但接受这个现实——即投资者作为一个整体,不可避免地只能获取不到 100% 的股票市场回报率——才是制定一套好的股权投资的计划的第一步。

It is simply a mathematical impossibility—a definitional contradiction—for all investors as a group to reach 100% of the stock market’s returns. Indeed, given the excessive costs of equity mutual funds, it is a mathematical certainty that, over a lifetime of investing, only a relative handful of investors will succeed in doing so by any significant margin, just as we have seen. If this is iconoclasm, so be it. But accepting this reality—that investors as a group will inevitably capture less than 100% of the stock market’s rate of return—is the first step toward a good plan for equity investing.

有一个显而易见——也是最理想——的办法,可以非常接近 100% 这个目标:直接持有整个市场。这很简单。本质上,一只全市场股票指数基金,持有美国每一家上市公司的股票,并且只要这家公司存在就一直持有。通过大幅削减“庄家”的抽成,这种持有方式的成本极低。没有顾问费,因为没有顾问;没有销售费用,因为不需要经纪人;基金交易成本微乎其微,因为几乎没有投资组合换手;换手率如此之低,实现的资本利得和应缴税款也极少。可以公平地说,全市场指数基金是庄家最可怕的噩梦。因此,这也是投资者最甜美的梦。那么,对股票投资者来说,最简单的做法就是只投资于一只全市场股票指数基金的份额——就一只基金。这是个好计划。而且它行之有效。

There is an obvious—and optimal—way to closely approach this 100% target: Simply own the market. It is easy. An all-stock-market index fund, in substance, owns shares in every publicly held business in America, and holds it for as long as the business exists. By slashing the croupiers’ take, such ownership is available at extremely low cost. There is no advisory fee, for there is no adviser; no sales charges, for there need be no broker; nominal fund transaction costs, for there is almost no portfolio turnover; with so little turnover, few realized gains and minimal taxes. It is fair to say that the all-market index fund is the croupier’s worst nightmare. And, therefore, the investor’s sweetest dream The simplest of all approaches to equity investors, then, is to invest solely in the shares of a single all market equity index fund—just one fund. It is a good plan. And it works.

但我也是个现实主义者。我承认,在现实世界里,太多人性固有的弱点阻碍了这种简单、包罗一切的指数基金方法。“我可没那么傻,”你也许会想,“就算这游戏很昂贵,但有趣啊。”“它不可能这么简单。”这些是投资者——我在替你说吗?——选择依赖主动管理型基金来执行投资策略这一传统策略时,心中太过常见的想法。“希望永远在,”亚历山大·蒲柏提醒过我们。但完整的两行诗是这样写的:“希望永远在人类胸膛中;人从未蒙福,却总以为即将蒙福。”正如完美计划的梦想几乎不可能成真一样,蒲柏告诉我们,对蒙福的期待也必然落空。

But, I’m a realist. I recognize that in the real world, lots of all-too-human traits get in the way of a simple, all-encompassing index fund approach. “I’m too smart for that;” you may think. “Even if the game is expensive, it’s fun.” “It can’t be that simple.” These are the all too common refrains in the minds of investors—am I speaking for you?—who choose to pursue the conventional strategy of relying entirely on actively-managed funds to implement their investment strategies. “Hope springs eternal,” as Alexander Pope reminded us. But the full couplet reads: “Hope springs eternal in the human breast; Man never is, but always to be blest.” Just as the dream of the perfect plan lies little chance of coming true, so the anticipation of being blessed, Pope tells us, inevitably falls short of realization.

在我看来,导致投资者忽视指数化这一好计划的主要因素不仅仅是它乏味——市场收益仅仅就是市场收益——还因为指数策略看起来有点蠢。从某种意义上说,当然,它确实蠢。也许它又聋又瞎。但结果证明,这个愚蠢的策略会带来一个聪明甚至杰出的决定。来听听沃伦·巴菲特对这个问题的看法:“通过定期投资指数基金……一无所知的投资者实际上可以跑赢大多数投资专业人士。矛盾的是,当‘愚蠢’的钱承认自己的局限时,它就不再愚蠢了。”

It occurs to me that the main fact or that causes investors to ignore the good plan of indexing is not just that it is boring—the market return is only, well, the market return—but that the index strategy seems dumb. In a sense, of course, it is. Perhaps it is also deaf and blind. But as it turns out, the dumb strategy leads to a smart, even brilliant, decision. Hear Warren Buffett on this subject: “By periodically investing in an index fund . . . the know-nothing investor can actually out-perform most investment professionals. Paradoxically, when “dumb” money acknowledges its limitations, it ceases to be dumb.”

但如果指数基金策略是一个好计划——也许甚至是我们这些凡夫俗子能获得的最佳计划——它也不一定是终点。尽管挑选一只优秀共同基金的胜算不大,但并非不可逾越。在某个十年里,也许每五只基金中就有一只跑赢市场(税前)。有一些简单的常识性原则可以帮助你挑选那些能赚取市场大部分回报的基金,尽管它们也很有可能达不到 100% 的回报。如果跑赢市场的几率很低,至少明智地开展基金挑选工作可以帮助你避免严重的失败。因此,让我给你九条规则,也许能帮你做到这一点。

But if the index fund strategy is a good plan—maybe even the best plan available to most of us mere mortals—it need not be the end. While the odds against picking a superior mutual fund have been powerful, they have not been insurmountable. In a given decade, perhaps one fund in five has beaten the market (before taxes). And there are some simple common sense principles that should help you to select funds that can earn a generous portion of the market’s return, although they too are all too likely to fall short of 100%. If there are long odds against outpacing the market, at least going about the task of fund selection intelligently can help you to insure against a significant failure. So let me give you nine rules that may help you to do just that.

规则一:选择低费用率的基金。我说“成本至关重要”已经太久了,以至于我们一只基金的投资组合经理送我一块有机玻璃牌匾,上面刻着拉丁文翻译:Pretium Refert(价格重要)。但成本确实重要,而且它们的重要性在未来几年很可能会增加。正是成本,纯粹且简单的成本,已经并将继续导致股票市场中典型共同基金表现落后的主要部分。例如,行业估计每年 2.5% 的成本,将会消耗 17.5% 的市场回报中整整 15% 的部分,留给你的只有 85%。当回报回落到更低水平时,这个比例还会上升。同样的成本将消耗 10% 市场回报中的 25%。如果市场真的变得非常艰难,比如说回报只有 5%,2.5% 的基金成本将没收市场回报足足 50%,只留给投资者 50%。

Rule 1. Select Funds With Low Expense Ratios I’ve said “costs matter” for so long that the portfolio manager for one of our funds gave me a Plexiglas pillar with the Latin translation: Pretium Refert. But costs do matter, and their impact will likely grow in importance in the ears ahead. It is costs, pure and simple, that have accounted for—and will continue to account for—the lion’s share of the shortfall of the typical mutual funds in the stock market. The industry’s estimated 2 ½% annual cost, for example, would consume fully 15% of a market return of 17 ½%, leaving 85% for you. That portion will rise when returns revert to lower levels. That same cost would consume 25% of a market return of 10%. And if the going got really tough, say, in a 5% market, fund costs of 2 ½% would confiscate fully 50% of the market return, leaving only 50% for the investor.

当这些成本在市场赌场的赌桌上被排序时,拿着最大耙子的荷官就是基金经理。你付给他们的费用和开支甚至比该行业飙升的资产基础增长得更快。自 1980 年以来,普通股票基金的费用率已从 0.96% 上升到 1.52% —— 增加了 58%。但是,是的,较大的基金集团成本较低。例如,在公平的波士顿市,三大基金管理公司——合计管理着高达 1 万亿美元的基金资产——的平均费用率为 1.09%。尽管这些公司增长惊人,但这一数字远高于它们 1980 年 0.64% 的平均费用率,跃升了 70%,甚至超过了整个行业 58% 的增幅。“又是波士顿的大钱!”该行业是时候做点什么来扭转这种持续上升的趋势了。这并非不可能。在同一段 20 年的时间里,事实上有一家大型基金公司逐渐但大幅地降低了其投资者承担的成本。应该要有更多公司也这样做才对。你有责任从那些经理人荷官至少表现出一定克制的基金中进行选择——表现在费用率远低于行业平均水平。

As these costs are ranked from the table of the market casino, the croupiers with the largest rakes are the fund managers. The fees and expenses you pay to them are rising even faster than the industry’s soaring asset base. Since 1980, the expense ratio of the average equity fund has risen from 0.96% to 1.52%—a 58% increase. But, yes, larger fund groups have lower costs. For example, in the fair city of Boston, the expense ratios of the three largest fund managers—together managing a cool $1 trillion of fund assets—average 1.09%. But despite the awesome growth of these firms, that figure is far high than their 0.64% average expense ratio in 1980, a leap of 70% that is even larger than the 58% increase for the industry as a whole. “Big Money in Boston” all over again! It is high time that this industry does something to reverse this steady uptrend. And it’s not impossible. During that same 20-year span, one large fund firm has in fact gradually, but substantially reduced the costs paid by its investors. There ought to be a lot more firms doing precisely that. You owe it to yourself to select from among funds where the manager-croupiers exercise at least some restraint, evidenced by expense ratios that are well below industry norms.

规则二:重视低投资组合周转率的基金。一旦你的钱投资于一只基金,下一个荷官的耙子就开始扫荡了。大多数基金不停地买入然后卖出证券,然后又卖又买,一遍又一遍。信不信由你,今年基金投资组合的周转率已升至 112% 的历史新高,这意味着普通基金持有股票的时间仅为 326 天。这个持有期更像是短期投机,而不是长期投资,而在几年前,长期投资才是这个行业的全部。由经纪商、投资银行家和机构交易员挥舞的耙子也很宽。为了支付这一惊人的交易活动,周转率通常每年从基金资产中刮走 0.5% 至 1.0%。考虑一只 10 亿美元的股票基金,周转率为 112%:它在一年内卖出 11.2 亿美元的股票,并将 11.2 亿美元的收益再投资于其他股票,总交易额为 22.4 亿美元,如果基金从投资者那里获得现金流入,这个数字甚至更高。

Rule 2. Emphasize Funds with Low Portfolio Turnover Once your money is invested in a fund, the rake of the next croupier begins to sweep. Most funds continue to buy and then sell securities unremittingly, and then sell them and buy them over and over again. Believe it or not, fund portfolio turnover has risen to an all-time high of 112% this year, meaning that the average fund held onto a stock for just 326 days. That holding period is far more akin to short-term speculation than to long term investing, which, not so many years ago, is what this industry was all about. The rake wielded by the brokers, investment bankers, and institutional traders is also a wide one. To pay for this staggering transaction activity, turnover typically rakes off 0.5% to 1.0% of fund assets each year. Consider a $1 billion stock fund with 112% turnover: It sells $1.12 billion of stocks in a year, and reinvests the $1.12 billion proceeds in other stocks, total transactions of $2.24 billion, even higher if the fund draws cash inflow from investors.

这种高周转率部分源于那些过度活跃的投资组合经理的交易行为,他们急于在同业中取得业绩优势,尽管这种追求往往徒劳无功。但经理人本身也存在变动。一位经理离任时,新经理的扫帚常常会把一切扫得干干净净,因为他会重新调整投资组合以符合自己的策略。信不信由你,普通共同基金经理的任期只有 5 年。对于一家大型公司来说,平均任期仅为 2.5 年,荷官们来来去去。因此,不仅要留意基金的周转率(这在招募说明书中显示),还要留意其管理公司调换经理的倾向,有时甚至似乎毫无缘由。周转成本会显著削减你的长期回报,所以尽你最大努力去寻找那些既持有稳定投资组合又有稳定基金经理的基金。

This high turnover is in part the product of trading by hyperactive portfolio managers, anxious to garner a performance edge on their peers, however fruitless the quest. But there is also turnover among the managers themselves. All too often when a manager departs, the new manager’s broom sweeps clean, as he reorders the portfolio to comport with his own strategies. Believe it or not, the average mutual fund manager lasts just five years. For one giant firm, the average tenure is but 2 ½ years, as the croupiers come and go. So, be aware, not only of a fund’s turnover rate (it’s shown in the prospectus), but also both its management company’s propensity to move managers around, sometimes seemingly at the drop of a hat. Turnover costs can cut your long-term returns by a meaningful amount, so do your best to find funds both with portfolio holdings and portfolio managers that will stay the course.

规则三:认识到税费也是基金成本。基金赌场还有第三个荷官。在这个牛市时代,它恰好是所有荷官中最贪婪的一个:联邦政府。不要搞错,山姆大叔热爱共同基金行业。因为那些不耐烦、激进的基金经理以疯狂的速度买卖股票时,他们几乎完全不顾这种活动会给你带来多少税负。他们可以忽略税收,但你不行。

3. Realize that Taxes are Fund Costs, Too There is yet a third croupier in the fund casino. And in this bull market era, it happens to be the greediest croupier of them all: The Federal Government. Make no mistake about it, Uncle Sam loves the mutual fund industry. For as impatient, aggressive fund managers buy and sell stocks at a furious rate, they pay virtually no attention whatsoever to the taxes such activity will require you to pay. They can ignore taxes, but you can’t.

延迟纳税——并且尽可能长时间地延迟——具有巨大的价值。今天缴税,那笔钱就无法在明天为你复利增值。将资本利得延迟 15 年,每 1 美元税款的现值就会降到只有 0.41 美元;延迟 25 年,则降到 0.23 美元。然而,基金经理不仅要求你过早地支付 20% 的税率,过早地实现长期资本利得。他们还一直将大约三分之一的资本利得以短期方式实现,从而迫使你按最高达 40% 的股息收入税率纳税。许多州的税——我需要提醒你,马萨诸塞州绝非最对税收友好的州——还要吞噬掉更多这些不必要的基金收益。因此,寻找节税效率高的基金——不仅寻找过去是这样的基金,还要寻找那些有政策强调持续保持节税效率的基金。

There is awesome value in deferring taxes—and deferring them for as long as you can. When you pay taxes today, that money can’t compound to your benefit tomorrow. Deferring a capital gain for 15 years reduces the present value of each one dollar of taxes to just 41 cents; in 25 years, to 23 cents. Yet fund managers not only require you to pay the 20% tax far too early, realizing long-term capital gains far too prematurely. They also have been realizing some one-third of all capital gains on a short-term basis, thus forcing you to pay taxes at rates up to the 40% maximum on dividend income. Many state taxes—and Massachusetts, I need not remind you, is hardly the most tax-friendly state—consume even more of these unnecessary fund gains. So look for tax-efficient funds—not only those that have been so in the past, but those that have policies that emphasize on going tax-efficiency.

规则四:谨慎为基金挑选建议付费。许多投资者在基金挑选和资产配置方面需要合理的建议——而许多则不需要。如果你确信自己不需要建议,那么为之付费是不明智的,无论是以前端销售佣金(约为投资金额的 5%)、基金费用率中包含的 12b-1 销售费(高达资产的 1%),还是支付给注册投资顾问和理财规划师的费用(通常从资产的 1% 左右开始,由投资者直接支付)。

4. Be Careful About What You Pay for Fund Selection Advice Many investors need sensible advice in fund selection and asset allocation—and many do not. If you are convinced you do not need advice, it is unwise to pay for it, either in the form of front-end sales commissions (about 5% of the amount invested), or 12b-1 sales fees included in a fund’s expense ratio (up to 1% of assets), or fees paid to registered investment advisers and financial planners, usually beginning at about 1% of assets and paid directly by the investor.

我可以毫不犹豫地说,一些提供基金挑选建议的机构可以被形容为荷官。否则该如何描述那些每年集体花费高达 5 亿美元股东辛苦钱,用于你不断在电视、报刊甚至广告牌上看到的广告营销活动的公司呢?记住这一点:基金经理用来吸引新投资者的那些钱是你的美元,他们绝不可能给你带来任何好处。考虑一下你是否想为这个成本做贡献:如果不想,就告诉他们。

I have no hesitancy in saying that some of these providers of fund selection advice can be characterized as croupiers. How else to describe firms which are collectively spending up to $500 million annually of their shareholder’s hard-earned money annually on the advertising campaigns you see incessantly on television, in the press, even on billboards. Remember this: Those are your dollars the managers are spending to bring in new investors, and there is simply no way under the sun that they can bring any benefit whatsoever to you. Consider whether you want to contribute to this cost: if not, tell them about it.

我也可以毫不犹豫地说,有许多投资顾问和经纪公司高管,“荷官”这个词完全不适合他们。事实上,最好的顾问恰恰相反:他们可以通过引导你选择那些费用低、周转率低、节税效率高的基金,来帮助你最小化股票市场赌场中荷官的成本。同样重要的是,他们还能帮助你避免基金挑选中的许多陷阱,为你提供合理的资产配置指导,并给予你个人关注。如果你是众多需要此类建议的投资者之一,请仔细挑选你的顾问。并务必确切了解所涉及的费用和收费。

I also have no hesitancy in saying that there are many investment advisers and brokerage executives for whom the term “croupier” is in no way appropriate. Indeed, the best advisers are exactly the opposite: they can help you minimize the costs of the croupiers in the stock market casino by steering you toward funds with low expenses, low turnover, and high tax-efficiency. Equally important, they can also help you to minimize the many pitfalls of fund selection, provide you with sound asset allocation guidance, and give you personal attention. If you are among the many investors who need this sort of advice, carefully select your adviser. And be sure to know exactly the fees and charges involved.

规则五:在市场赌场里加总成本与价值 你有责任从自己在市场赌场中寻求的财务价值出发,去考量其成本总和。基金投资的成本已经完全失控。当我们将所有成本加在一起,将普通基金的实际业绩与简单持有市场指数所取得的业绩加以比较时,结果堪称一次启示——尽管这个启示几乎被共同基金行业刻意忽略(这倒也可以理解)。那么,数据如下:过去 15 年间,美国股票市场的总体平均税前年回报率为 16.4%。但扣除了所有赌场庄家——基金销售方、基金管理人、股票经纪人以及联邦政府——的费用之后,普通基金投资者的年回报率仅为 10.2%。相比之下,一只低费用、免销售费用、低换手率的全市场指数基金,能为投资者提供 15.2% 的年化收益率——整整高出 50%。而且,随着回报与成本各自复利增长,差距还会进一步扩大。一笔初始投资 1 万美元,到了期末的价值是:主动管理股票基金为 4.3 万美元;指数基金为 8.33 万美元。简而言之,在追求完美方案的过程中,股票基金投资者将市场收益的 56% 拱手让给了赌场庄家,自己只留下 46%。反之,通过将庄家分走的份额限制在市场累计回报的 14%,依赖指数基金这一好方案的投资者则保留了 86% 的收益。他获得的 7.3 万美元利润,是普通投资者 3.3 万美元利润的两倍以上。

Rule 5: Add up the Costs and Values in the Market Casino You owe it to yourself to consider the sum total of the costs of the market casino, in the light of the financial values you seek there. The costs of fund investing have gotten completely out of hand. When we put them all together, the comparison of the actual results of the average fund with the results of simply owning a market index is truly a revelation, albeit one that is virtually—if understandably— ignored by the mutual fund industry. So, here are the results: Over the past 15 years, the average pre-tax return of the total U.S. stock market was 16.4% per year. But after the costs of all of the croupiers—fund sellers, fund managers, stock brokers, and the Federal Government—the return for the average fund investor was just 10.2% per year. By way of contrast, a low cost, no-load, low turnover all-market index fund would have provided an annual rate of return of 15.2% to the investor—fully 50% higher. And as both returns and costs compound, the difference widens. The value of an initial $10,000 investment at the end of the period: managed equity fund, $43,000; index fund, $83,300. In short, in search of the perfect plan, the investor in the equity fund relinquished 56% of the market’s gain to the croupiers, with but 46% left for himself. On the other hand, by holding the croupiers’ share to 14% of the market’s cumulative return, the investor who relied on the good plan of a market index fund retained 86%. His $73,000 profit was more than double the $33,000 profit of the regular investor.

这张图的目的并非试图说服你放弃你大概率遵循的主动管理策略——尽管我多么希望如此。相反,它的目的是向你展示,最大限度减少那些“赌场庄家”抽成的重要性。如果你想通过长期资产积累来满足自己的财务需求,就必须这样做。换句话说,当你梦想制定完美的投资计划时,请从那些不错的计划中尽可能多学点东西。

The point of this chart is not to attempt to persuade you to abandon the active management strategy that you likely follow, much as I might wish to do that. Rather, the point is to show you the crucial importance of minimizing the take of all of those croupiers out there. You must do so if your long-term accumulation of assets is to meet your financial requirements. Put another way, as you dream of developing the perfect plan for investing, learn all that you can from the good plan.

规则六:警惕用过往业绩预测未来表现。要实现你的完美计划之梦,你必须挑选出卓越的共同基金。令人惊讶的是,投资者在选择时竟如此依赖过往业绩。如果你也这么做,我警告你,你正倚靠一根脆弱的芦苇。根据基金的历史记录,根本不可能预测其未来能否成功。事实上,关于成功基金未来的相对表现,有一件事似乎确定无疑:业绩优越性将无法持续。例如,1980 年代排名前四分之一的 40 只基金,每年跑赢市场近 3 个百分点,到了 1990 年代却落后市场 1 个百分点——收益率逆转幅度达 4.2 个百分点。在这 40 只 1980 年代的顶级基金中,有整整 39 只相对市场的超额收益在 1990 年代收窄,其中 32 只基金的回报率低于市场水平。

Rule 6: Beware of Past Performance to Predict Future Performance For your dream of a perfect plan to be realized, you must select superior mutual funds. To an amazing extent, investors rely on past performance to make their selections. If you do so, I warn you, you are learning on a weak reed. There is simply no way of predicting a fund’s future success based on its past track record. Indeed, the one thing that appears certain about the future relative performance of successful funds is this: Performance superiority will not be sustained. For example, the top quartile of 40 funds beat the market by nearly 3 percentage points annually during the 1980s, only to lose by one percentage point during the 1990s—a reversion of 4.2 percentage points. And of these 40 top quartile funds during the 1980s, fully 39 funds had their margins over the market reduced in the 1990s, including 32 funds that provided returns below those of the market.

这种模式被称为“均值回归”,它就像是金融市场中一条几乎普遍适用的万有引力定律。这并非统计上的异常现象。例如,1970 年代排名前四分之一的基金,在 1980 年代的均值回归幅度为 -4.8%,这与 1980 年代至 1990 年代 4.2% 的回归幅度几乎完全相同。如此看来,均值回归在基金业绩中几乎是注定的,这挫败了许多依据过往业绩进行投资的投资者的美梦。最后,唯有指数基金具有相对的确定性。它们数十年如一日地提供着精确的市场回报——仅扣除自身成本。

This pattern is called “Reversion to the Mean,” a sort of law of gravity that seems to be almost universally applicable in the financial markets. It is not a statistical aberration. The reversion to the mean among the top quartile funds during the 1970s, for example, was -4.8% during the 1980s, virtually identical to the 1980s-1990s reversion of 4.2% Reversion to the mean, then, seems almost preordained in fund performance, frustrating the dreams of so many investors who invest on the basis of past performance. Finally, index funds alone have relative predictability. They provide precisely the market’s return, less their costs, decade after decade after decade.

规则七:用过往业绩衡量一致性与风险。尽管完美投资计划的梦想很少能完全实现,但仍有办法避免它变成活生生的噩梦。即便基金的过往业绩无法预示未来,在选择那些相比同类风格和目标的基金更有希望获得持续回报的基金时,过往业绩仍是一个重要的考量因素。例如,将大盘混合型(成长与价值)基金与其他大盘混合型基金进行比较,看看它每年表现如何。

Rule 7: Rely on Past Performance to Measure Consistency and Risk While the dream of the perfect investment plan will rarely be fully realized, there are ways to avoid having it become a living nightmare. If past fund performance cannot foretell the future, it can still be an important consideration in selecting funds that have a fighting chance to earn consistent returns relative to peer funds with similar styles and objectives. Compare, for example, a large cap blend (growth and value) funds with other large cap blend funds, and see how it stands each year.

晨星共同基金数据库为这项重要的工作提供了相当大的帮助,它会显示一只基金在过去 12 年中的每一年,属于第一、第二、第三还是第四四分位数。这张图表公平地反映了基金的相对表现。在我看来,一只基金要获得顶级业绩评级,意味着至少在六到九年里处于前两个四分位数,并且落在最后一个四分位数的次数不超过一到两次。太多投资者都忽略了这一信息——这个例子取自两只真实基金,正好体现了我所设定的标准。

Morningstar Mutual Funds provides considerable help in this important endeavor showing whether a fund is in the first, second, third, or fourth quartile in each of the past 12 years. The chart gives a fair reflection of the fund’s relative success. For a fund to earn a top performance rating means, in my mind, at least six to nine years in the top two quartiles and no more than one or two in the bottom quartile. This information—shown in this example of two real-world funds that reflect the standards I’ve set forth—is ignored by too many investors.

那只“好”基金有七年排在前半段,仅有一次掉入后四分之一;而那只“差”基金有五次排在前半段,却有四次跌入后四分之一。有趣的是,在整个时期内,两只基金的年化回报率相近,均为 17.5%,且都位列同类基金的前三分之一。但对明智的投资者而言,真正重要的故事不在于总回报,而在于回报的稳定性。

The “good” fund is in the top half in seven years, in the bottom quartile but once. The ‘bad” fund is in the top half five times, but in the bottom quartile, four. Interestingly, for the full period both funds had similar annual returns of 17 1/2%, and both ranked among the top one-third of their peers. But it is consistency of return, not aggregate return, that tells the important story to the intelligent investor.

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

A. 一致性 晨星业绩简介* 优秀 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 不佳 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 * 同类基金中的四分位数。

A. Consistency Morningstar Performance Profiles* Good 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 Bad 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 * Quartile within Category.

因此,对过往业绩的细致分析,能让我们对回报有深入了解。但同时,它也能让我们充分了解风险。风险是投资中的关键要素。晨星风险评级就是一个很好的指标。它大致指明了基金相对于其同类基金以及所有股票型基金通常承担的风险程度。不同投资风格之间存在显著差异,反映在这样一个发现上:总体而言,价值型基金承担的风险明显低于成长型基金,而大盘基金承担的风险低于小盘基金。下表呈现了广泛的风险概况:

类别价值均衡成长
大盘7884114
中盘85105156
小盘104140183

B. 晨星风险概况,1998 年 6 月(基金平均水平 = 100)

需要指出的是,虽然一段时间内,基金的相对回报在不同时期随机波动,但基金的相对风险却具有相当高的一致性。因此,尤其是在当下这个动荡不安、充满忧虑的年代,忽视风险将得不偿失。

So, careful analysis of past performance can tell us a lot about return. But it can also tell us a lot about risk. Risk is a crucial element in investing. One good indicator is the Morningstar risk rating. It provides a rough guide to how much risk the fund typically assumes relative to its objective group and relative to all equity funds. There are marked differences from one style to another, reflected in the finding that, generally speaking, value funds carry distinctly less risk than growth funds, and large cap funds carry less risk than small cap funds. This table presents the broad risk profiles: B. Risk Morningstar Risk Profile, June 1998 (Average Fund = 100) Value Blend Growth Large 78 84 114 Medium 85 105 156 Small 104 140 183 I should note that while, over time, relative fund returns vary randomly from one period to the next, relative fund risks carry a healthy degree of consistency. So, especially in these volatile, care-laden days, ignore risk at your peril.

在你审视那一大堆数字的同时,请别忘了,基金的选择远不止于数字。在我看来,基金管理层的品格、诚信、稳健和判断力,才是你理想中完美计划所应依托的品质。在你穷尽一切数值来描述投资回报时,我恳请你,不要忽略那些将守护你宝贵资产的人的内在品质。

And while you’re looking at that plethora of numbers, please don’t forget there is more to fund selection than numbers. To me, the character, integrity, stability, and judgment of a fund’s management are the qualities on which your dream of the perfect plan should rely. In all of your searching for the quantities that describe investment returns, I urge you not to ignore the qualities of those who will be the stewards of your precious assets.

第八条规则:考虑资产规模的影响。任何寻求完美投资方案的投资者,都必须意识到资产规模及其对所选定基金未来回报的影响。最大的问题在于,投资者追求非凡的未来回报时,往往盯着非凡的过往业绩——这些佳绩经常是在基金规模尚小时取得的。这样的回报根本不可能复制;事实上,它们甚至可能不诚实。就在几周前,举个例子,美国证券交易委员会(SEC)公开谴责并处罚了一家基金管理者,因其汇报了误导性的回报率,并警告说:“在极不可能维持高回报的情况下,通过宣传未来收益来抬高股东对未来收益的预期,是错误的。”然而,在我们的电视上和报纸里,每天都能看到基金管理者兜售那些根本不可能维持的过往业绩记录。不要让自己被这样的广告所影响。

Rule 8. Consider the Implications of Asset Size Any investor seeking the perfect plan must be aware of asset size and its implications for the future returns of the funds selected. By far the biggest problem is that investors seeking extraordinary future returns focus on extraordinary past returns, frequently accomplished when a fund was small. Such returns are simply not repeatable; indeed they may not even be honest. Only a few weeks ago, for example, the Securities and Exchange Commission censured and fined one fund manager for reporting misleading returns, warning that, “it is wrong to raise shareholder expectations of future gains by advertising future returns when it is highly unlikely those returns can be sustained.” Yet on our television sets and in our newspapers, everyday, we see fund managers hawking past fund records that cannot possibly be sustained. Don’t let yourself be influenced by such advertising.

规模本身并不必然是坏事。一只巨型市场指数基金,实际上可能比小型指数基金具有内在优势。而一只长期投资于大盘股的基金,即使其资产规模已增长至数十亿美元,过去的历史记录也可能仍然具有参考价值。但庞大规模限制了基金经理必须从中挑选基金投资标的的投资宇宙,同时也限制了他主动交易基金持仓的能力(无论利弊如何)。结果就是,那些曾经主动管理的基金逐渐变得像市场指数基金——既不披露这一点,也不享有指数化所提供的低成本优势。“被动指数基金”如今已成为该行业的标准配置。然而,它看起来像鸭子,走起来像鸭子,叫起来也像鸭子,却否认自己是鸭子。

Size, as such, is not necessarily bad. A giant market index fund, indeed, may have inherent advantages over a very small one. And the past record of a fund investing in large cap stocks on a long-term basis is likely relevant even if the fund has grown to a multi-billion asset base. But giant size limits the investment universe from which a manager must select the fund’s investments, as well as limiting (for better or worse) his ability to actively trade the fund’s holdings. As a result, funds that were once actively managed gradually come to resemble market index funds, without disclosing it, and without the benefit of low cost that indexing provides. The “closet index fund” is now a staple of the industry. While it looks like a duck, however, and walks like a duck, and quacks like a duck, it denies being a duck.

但“鸭子特征”是可以量化的。一种称为 R² 的相关性统计指标,用于衡量基金回报中能够被标普 500 指数回报解释的部分。普通股票型基金的相关系数为 83,这基本上意味着,普通基金 83% 的回报可以用指数来解释。而在投资大盘股的 30 只最大混合型基金中,有 18 只的相关系数达到 94 或以上,非常接近标普 500 指数基金 100 的相关系数。如果这些基金不是披着外衣的指数基金,那也与之极其接近。你有必要了解自己持有或正在考虑的基金的 R² 数值,并判断,其隐含的超额收益限制是否过于严重,以至于不值得为此付出成本。但我担心,在大多数隐形指数基金中,你既找不到完美的计划,也找不到良好的计划。

But “duckness” can be measured. A correlation statistic known as R 2 measures the portion of a fund’s return that can be explained by the return of the Standard & Poor’s 500 Index. The average equity fund has a correlation of 83, meaning essentially that 83% of the average fund’s return can be Index-explained. But 18 of the 30 largest blend funds investing in large cap stocks have correlations of 94 or above, very close to the 100 correlation of a S&P 500 Index Fund. If these funds are not closet index funds, they are something terribly close. It behooves you to know the R2 figures for the funds you own or are considering owning, and to decide whether the implicit limitations on extra return are too great to justify the costs involved. But I fear that in most closet index funds, you are unlikely to find either a perfect plan or a good plan.

规则 9:不要持有太多基金——也不要频繁交易

请允许我提出最后一条规则:限制你持有的基金数量,并且不要频繁交易他们。套用一句老话,“基金太多,毁了完美计划。”为什么这么说呢?首先,你持有的基金越多,某个真正出色的基金选择,就越有可能因为另一只表现糟糕的基金而功亏一篑。这个问题被称为“过度分散化(diworsesification)”,因为它导致投资者构建的基金组合中包含了太多单只股票,以至于它本身变成了一只隐形指数基金,却又失去了指数基金那些积极特质:极低的成本、极小的组合换手率、高税收效率,以及清晰的投资目标。对我而言,为了追求完美而放弃这些优势,代价实在太高了。

Rule 9: Don’t Own Too Many Funds—And Don’t Trade Them Let me ask your indulgence as I set forth one final rule: Limit the number of funds you own, and don’t trade them. To paraphrase the old adage, “too many funds spoil the perfect plan.” Why should this be so? First, the more funds you own, the greater the chance that a truly inspired fund selection will have its success spoiled by another fund that falls on its face. The problem has been called “diworsesification,” for it leads investors to build a portfolio of funds containing so many individual stocks that it becomes itself a closet index fund, again bereft of the index fund’s positive attributes of exceedingly low cost, minimal portfolio turnover, high tax efficiency, and clarity of investment objective. To me, that is too much good to relinquish in the search for the perfect.

近期研究显示,普通共同基金投资者持有 6 只基金,每四位投资者中就有一位持有 10 只或更多基金。这种散弹枪式的基金持有方式很可能适得其反。更适得其反的是积极交易共同基金。如今,投资者持有基金的平均年限仅为三年,对于一个本应天生具有长期属性的投资计划来说,这个时间跨度荒谬地不足以评估成果。更糟糕的是,这些基金一开始就可能选错了——那些业绩注水的基金、投资于热门市场板块的基金、在电视上打广告的基金、交易频繁、大部分利润都贡献给税收的基金、以及成本高昂但过去业绩看起来很好、所以当初觉得不重要的基金。但交易基金最糟糕的一点在于,它让投资中适得其反的情绪压倒了富有成效的经济原理。如果共同基金的份额像股票一样被交易,那么完美计划的梦想就永远无法实现。

Recent studies have shown that the average mutual fund investor owns six mutual funds, and one of every four investors own ten funds or more. Such a blunderbuss approach to fund ownership is apt to be counterproductive. Even more counterproductive is the active trading of mutual funds. Typically, an investor today holds funds for but three years, an absurdly inadequate time frame for appraising the results of an investment program that should be inherently long-term by nature. What is worse is that the funds may ill-selected in the first instance—funds with inflated performance, funds investing in hot market sectors, funds advertised on television, funds that trade actively and relinquish much of their profit to taxes, funds with high costs that didn’t seem to matter when their past records looked so good. But the worst aspect of trading funds is that it allows the counterproductive emotions of investing to supersede the productive economics of investing. The dream of a perfect plan will never come true if mutual fund shares are traded as if they were stocks.

完美计划还是好计划?

The Perfect Plan or the Good Plan?

我相信,我为挑选主动管理型基金制定的九条规则,应该能在你追求完美计划的过程中为你带来相当可观的优势。从根本上说,这个思路就是“买对并捂紧”。问题在于,能通过我九道筛选关卡的基金为数甚少。本应有更多才是。这个行业需要整顿秩序。所以,你要要求基金达到你的标准。如果你用常识和智慧做出自己的投资决策,这个行业将被迫改变,更高效、更有效地服务股东,同时降低成本、风险、换手率和夸大宣传。最后,你——基金的股东,基金的所有者——必须得到服务。你理应得到公平对待,在得到公平对待之前,我会一直说下去。

I believe that my nine rules for selecting actively-managed funds should afford you considerable advantage in your quest for the perfect plan. Essentially, the idea is to buy right and hold tight. The problem is that only a fairly small number of funds will filter through my nine screens. There ought to be lots more. This industry needs to get its house in order. So demand that funds measure up to your standards. If you make your own investment decisions with common sense and intelligence, the industry will be forced to change and serve shareholders more efficiently and effectively, reducing costs, risks, turnover, and hyperbole alike. Finally, you—the fund shareholders, the owners of the fund—must be served. You deserve a fair shake, and I’ll keep speaking out until you get it.

然而,在那个重大转变到来之前,你也不能忽视“好计划”。指数基金效果很好。问题是,大多数主动管理型基金——背负着过高的成本、基于对业绩成功的离奇承诺进行推广、并采用要求短期视野的策略来管理——效果并不理想。指数基金几乎是唯一遵循一种旨在保护你的资本免受众多游荡在股市赌场中的赌场庄家之害的策略的基金。正因如此,指数基金已被证明是实现“赚取市场回报中尽可能高的比例——尽管略低于 100%”的最优方式。

Until that great change comes, however, you can’t afford to ignore the good plan. Index funds work well. The problem is that most actively managed funds—burdened by excessive costs, promoted based on outlandish claims of performance success, and managed with strategies that call for a short-term focus—don’t work very well. Almost alone, the index fund follows a strategy designed to protect your capital from the many croupiers who haunt the stock market casino. It is for that reason that the index fund has proved to be the optimal way “to realize the highest possible portion—albeit slightly less than 100%—of the return earned in the market.”

一个奇怪的讽刺是,许多曾经抨击指数化(而且许多人至今仍在抨击)的基金经理,现在却推出了指数基金。现在有大约 380 只指数基金可供选择,但其中能提供持久低成本的基金少之又少。然而,就在这些主动管理型基金经理终于腾出手来,向投资者提供指数化这一“好计划”的同时,他们也成了现代版的股票经纪人,积极地在互联网上推广个股的主动交易,鼓励投资者去梦想一个被描绘成更为完美的计划。但那个计划,恐怕将是一场噩梦。

It is a curious irony that many fund managers who once knocked indexing (and many who still do) now offer index funds. There are now some 380 index funds from which to chose, though precious few of them offer durably low costs. Yet even as these active managers have finally gotten around to offering investors the good plan of indexing, they have also become latter-day stockbrokers, vigorously promoting active trading of individual stocks over the Internet, encouraging investors to dream of what is offered as an even more perfect plan. But that plan, I fear, will become a nightmare.

查尔斯·A·贾菲最近在你们《波士顿环球报》上的一篇专栏文章,恰好说中了这个问题。他将婚姻和共同基金进行类比,写道:“理想的共同基金是那种我们可以拥有并持有、无论疾病还是健康、无论顺境还是逆境、直到我们生命尽头的东西。”他敦促投资者不要和热门基金发生“短暂恋情”,也不要被追求异常回报的欲望所诱惑,而是要寻找那些具有品格、稳定性以及持续长期表现的基金,建立长期关系,他将这种关系描述为“真爱”。这些明智的话语,无疑呼应了我今天演讲的主旨信息——在结束发言时,我再次提醒你们:“好计划最可怕的敌人,就是完美计划的梦想。”

A recent column by Charles A. Jaffe in your Boston Globe got the issue just right. Comparing marriage and mutual funds, he wrote, “the ideal mutual fund is one we can have and hold, in sickness and health, in good times and bad, for as long as we live.” He urged investors not to have flings with hot funds nor to be seduced by the lust for exceptional returns, but to have a long-term relationship with funds with character, stability, and consistent long term performance, a relationship he characterized as “true love.” Those sensible words surely echo my keynote message today, as I close by reminding you once more that “the greatest enemy of a good plan is the dream of a perfect plan.”