《每日电讯报》这是下一个特易购吗

2014 · 文章 · 原文约 882 词
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我读沃伦·巴菲特写给伯克希尔·哈撒韦股东的年报董事长信已经超过 30 年了。但他最近日子不太好过。

I have been reading Warren Buffett's annual chairman's letter to the shareholders of Berkshire Hathaway for more than 30 years. But he's been having a bumpy ride lately.

最引人注目的,大概是他承认买入乐购(Tesco)股票是个“巨大错误”。在乐购遭遇一连串灾难之后,他亏本卖掉了伯克希尔在这家英国公司上的部分持股——这是伯克希尔在英国公司的唯一一笔重大投资。

Probably most conspicuous was his admission of a "huge mistake" in buying shares in Tesco. He sold part of his stake in Berkshire's only significant investment in a British company at a loss after Tesco's string of disasters.

但我现在感兴趣的,是巴菲特买的另一只同样表现不佳的股票。2011 年,伯克希尔买入了大量 IBM 股票,如今已是 IBM 的最大股东,持股 7%。

But it is another stake purchased by Mr Buffett that is also going badly which interests me currently. In 2011 Berkshire bought a large number of shares in IBM and is now the largest shareholder, owning 7pc of the company.

IBM 最近放弃了 2015 年每股盈利 20 美元的目标,而今年前三个季度它只赚了 10.76 美元。股价因此跌到眼下的 162 美元,而今年最高曾接近 200 美元,伯克希尔的持仓均价是每股 170 美元。

IBM recently abandoned its 2015 profit target of $20 per share, having made only $10.76 in the first three quarters of this year. Its share price fell as a result to a current $162, against a high for the year of nearly $200 and an average price for Berkshire's holding of $170 per share.

凑巧的是,巴菲特买入伯克希尔所持 IBM 股份的时候,我们也在研究 IBM,考虑要不要放进 Fundsmith 股票基金,最后我们放弃了。为什么?

By coincidence, when Mr Buffett was buying Berkshire's stake in IBM, we were looking at it for the Fundsmith Equity fund and rejected it. Why?

这家计算机服务巨头 2010 年 5 月刚通过一份 PowerPoint 演示文稿发布了“IBM 2015 年路线图”。一听到“路线图”这个词,我的防御本能立刻被激起——除非说这话的人是在开车。“计划”就是个很好的词,而且没那么装腔作势。

The computer services giant had just delivered its "IBM 2015 Roadmap" in May 2010 via a PowerPoint presentation. My defensive instincts are immediately aroused when someone uses the term "roadmap" unless they are in a motor vehicle. "Plan" is a perfectly good and much less pretentious term.

这份“路线图”意在说明 IBM 打算如何把 2010 年每股 11.52 美元的利润,到 2015 年增长到 20 美元。

This "roadmap" was intended to show how IBM would grow its 2010 profits of $11.52 per share to $20 by 2015.

为什么其他投资者会为这个目标折服(哪怕 IBM 真能实现),我实在想不通。

Quite why any other investor should be impressed with this goal, even if IBM could achieve it, is beyond me.

但尤其奇怪的是,巴菲特居然可能被打动了——要知道他在 1979 年的董事长信里写过:“衡量管理层经济绩效的首要标准,是投入的股权资本实现了高回报率(没有过度杠杆、会计花招等),而不是每股收益的持续增长。”(着重号为原文所加。)

But it is particularly curious that Mr Buffett might have been impressed given that he wrote in his 1979 chairman's letter: "The primary test of managerial economic performance is the achievement of a high earnings rate on equity capital employed (without undue leverage, accounting gimmickry, etc) and not the achievement of consistent gains in earnings per share." (Emphasis added.)

他在这件事上似乎忘了自己的忠告,在乐购这件事上也是如此。

He seems to have overlooked his own advice in this case, as well as with Tesco.

更让我们不安的是,IBM 的“路线图”描述了通往每股收益增长的几座“桥梁”。我本来以为,桥是一种跨越物理障碍的结构。

Just to add to our sense of unease, the IBM "roadmap" described a number of "bridges" to growth in earnings per share. There was me thinking that a bridge was a structure that crosses a physical obstacle.

这份“路线图化”的增长所依赖的“桥梁”(“来源”是个好词,除非你是土木工程师)大致是:约 40% 来自收入增长(虽然这包括了收购);30% 来自“运营杠杆”(用英语说就是削减成本或提高生产率);还有 30% 来自股票“回购”——公司用现金买回自己的股票,减少流通股数量。

The "bridges" ("source" is a good word unless you are a civil engineer) for this "roadmapped" growth were roughly 40pc revenue growth, although this included acquisitions; 30pc "operating leverage" (cost cutting or productivity gains in English); and 30pc share "buy-backs", where a company uses its cash to buy its own shares, reducing the number in issue.

收购、削减成本和股票回购,并不是什么高质量的成长来源。削减成本和股票回购肯定有限——你不能靠削减成本和收缩业务来实现增长,除了每股收益的增长,而巴菲特早已正确地否定了这个衡量价值创造或绩效的指标。

Acquisitions, cost cutting and share buy-backs are not a particularly high-quality source of growth. The cost cutting and share buy-backs are certainly finite – you can't cut costs and shrink your business to growth, other than growth in earnings per share, which Mr Buffett had already correctly rejected as a useful measure of value creation or performance.

而且你怎么知道自己会做哪些收购?价格因素难道就不重要吗?

And how can you know you will make acquisitions, and doesn't price come into it?

股票回购这座“桥梁”尤其令人担忧。演示文稿显示,计划回购 500 亿美元。谁能保证未来几年他们一定会回购股票,更别提这么大一笔?说到底,到时候股价是多少?如果股价高于内在价值,回购就会摧毁价值,除非是那些趁机卖出的股东。

The share buy-back "bridge" was particularly worrying. The slides show it as $50bn of planned share repurchases. How could anyone be sure that they will repurchase shares over the coming years, let alone such a vast quantity? After all, what will the share price be? If the shares are trading above their intrinsic value, a share repurchase will destroy value, other than for those shareholders who exit by taking the opportunity to sell.

然而,巴菲特在披露伯克希尔持有 IBM 股份时说:“我不知道有哪家大公司能像 IBM 这样,对自己打算做什么、打算怎么做如此具体。”所以很明显,他对这份“路线图”印象深刻。

Yet when he disclosed Berkshire's stake in IBM, Mr Buffett said: "I don't know of any large company that really has been as specific on what they intend to do and how they intend to do it as IBM." So he was clearly impressed by the "roadmap".

自从 IBM 放弃每股收益的“路线图”目标之后,文章和博客上就一直在议论巴菲特对这个拟议回购计划期间 IBM 股价表现的乐观看法。

Since IBM's abandonment of its "road map" target for earnings per share, much has been made in articles and blogs of Mr Buffett's sanguine view of IBM's share price performance over the years of this proposed buy-back programme.

他在 2011 年的董事长信中写道:“我们应当希望 IBM 的股价在整个五年(拟议回购计划期间)里萎靡不振。逻辑很简单:如果你未来要净买入股票,无论是用你自己的钱直接买,还是间接买(通过持有一家正在回购股票的公司),股价上涨时你受损,股价下跌时你受益。”

In his 2011 chairman's letter he wrote: "We should wish for IBM's stock price to languish throughout the five years [of the proposed buy-back programme]. The logic is simple: if you are going to be a net buyer of stocks in the future, either directly with your own money or indirectly (through your ownership of a company that is repurchasing shares), you are hurt when stocks rise. You benefit when stocks swoon."

这让评论人士认为,巴菲特一定在为 IBM 股价下跌而欢呼。然而,他关于 IBM 股价和股票回购的看法,大概还应该加上几句有用的限定语,那就是:“但当然,这取决于股价下跌的原因。”

This has led commentators to suggest that Mr Buffett must be cheering the drop in the IBM share price. However, there are probably a few useful words of qualification that he should have added to his views on IBM's share price and stock buy-backs. They are: "But of course it depends on the reason why the share price falls."

如果股价下跌是因为公司前景恶化,内在价值也随之缩水,那么继续推进股票回购可能只是浪费钱——那些钱属于伯克希尔和其他留在场上的股东。

If the shares fall because the company's prospects have deteriorated and so has their intrinsic worth, pressing on with share buy-backs may just be a waste of money – money that belongs to Berkshire and other remaining shareholders.

鉴于这似乎正是已经发生的情况,我猜从奥马哈传来的声音,恐怕不是某些评论人士说的欢呼声,而是让人想起爱德华·蒙克画作的那种动静。

Given that this is exactly what appears to have happened, I suspect that the sound which can be heard from Omaha is not the cheering that some commentators have suggested but something reminiscent of an Edvard Munch painting.

Terry Smith

Terry Smith

The Telegraph

The Telegraph