1994 年股东大会 · 上午场

2018-12-11 · 原文约 23830 词
译文与英文原文逐段对齐可在本页展开英文,也可打开发布者原址核对上下文。
打开来源正文

明年需要更大的会场

Bigger meeting venue needed next year

沃伦·巴菲特把这个放这边。

WARREN BUFFETTPut this over here.

沃伦·巴菲特现在能听到我说话吗?早上好。

WARREN BUFFETTAm I live yet? Yeah. Morning.

现场股东早上好。

AUDIENCEMorning.

沃伦·巴菲特今天我们有点担心,因为从预约情况看,不确定场地能不能容纳所有人,不过我看楼上可能还剩几个座位。但我觉得明年我们得换个地方了,因为看样子今年比去年多了大约 600 人,为了保险起见,我们会找个更大的场地。当然,这也有点意味——你们当中资历较深的股东知道,几年前我们还在乔斯林博物馆开会,那是个文化殿堂。(笑声)现在呢,我们搬到了一个老歌舞剧院。明年城里唯一能容纳我们的地方,我看就是阿克-萨-本竞技场,那里有基诺游戏和赛马场。(笑声)我们的文化档次一路下滑——(笑声)——正如查理多年前预言的那样。他早就看到了这一切。(笑声)

WARREN BUFFETTWe were a little worried today because we weren't sure from the reservations whether we can handle everybody, but it looks to me like there may be a couple seats left up there. But I think next year, we're going to have to find a different spot because it looks to me like we're up about 600 this year from last year, and to be on the safe side we will seek out a larger spot. Now, there are certain implications to that because, as some of the more experienced of you know, a few years ago we were holding this meeting at the Joslyn Museum, which is a temple of culture. (Laughter) And we've now, of course, moved to an old vaudeville theater. And the only place in town that can hold us next year, I think, is the Ak-Sar-Ben Coliseum where they have keno and racetracks. (Laughter) We are sliding down the cultural chain — (laughter) — just as Charlie predicted years ago. He saw all this coming. (Laughter)

巴菲特把“最和善奖”输给了芒格

Buffett loses "Miss Congeniality" title to Munger

沃伦·巴菲特查理——我有些相当令人沮丧的消息要报告。总是会有少数人投票反对董事会提名名单上的每一位候选人,大概有十几个人会这么做。此外,还有其他人会投“单一反对票”,他们挑出特定的人来反对。而这对我来说也是个新闻,我还没告诉过他。但查理是我们董事候选人中,今年唯一一位没有收到任何反对票的。(掌声)等一下——等一下。没必要鼓掌。我跟你们说,当你在“最友善先生”这个称号上输给了查理,你就知道自己麻烦大了。(笑声)

WARREN BUFFETTCharlie — I have some rather distressing news to report. There are always a few people that vote against everyone on the slate for directors and there’s maybe a dozen or so people do that. And then there are others that single shot it, and they pick out people to vote against. And, this will come as news to Charlie, I haven’t told him yet. But he is the only one among our candidates for directors that received no negative votes this year. (Applause). Hold it — hold it. No need to applaud. I tell you, when you lose out the title of Miss Congeniality to Charlie, you know you’re in trouble. (Laughter)

会议时间表

Meeting timetable

沃伦·巴菲特现在,我想简单说一下我们怎么进行。我们会在大家的配合下快速完成股东会议,然后介绍在场的经理们,接着是问答环节。这个环节会持续到 12 点,之后我们会休息。然后 12 点 15 分,如果核心股东愿意留下来,我们还会再有一小时左右,到大约 1 点 15 分继续回答问题。所以,你们当然可以随时离开,我过去也指出过,趁查理说话时离开比趁我说话时离开更得体,不过——(笑声)随时请便,但如果你很慌张,担心离开时太显眼,你可以在中午离开。前门会有巴士送你去酒店、机场或镇上的任何地方,只要我们在那里有商业利益。(笑声)基于这个理由,我们鼓励你们留下来。

WARREN BUFFETTNow, I'd like to tell you a little bit how we’ll run this. We will have the business meeting in a hurry with the cooperation of all of you, and then we will introduce our managers who are here, and then we will have a Q&A period. We will run that until 12 o'clock, at which point we’ll break, and then at 12:15, if the hardcore want to stick around, we will have another hour or so until about 1:15 of questions. So, you're free to leave, of course, any time and I've pointed out in the past that it's much better form if you leave while Charlie is talking rather than when I'm talking, but — (Laughter) Feel free anytime, but you can — if you're panicked and you're worried about being conspicuous by leaving, you will be able to leave at noon. We will have buses out front that will take you to the hotels or the airport or to any place in town in which we have a commercial interest. (Laughter) We encourage you staying around on that basis.

介绍伯克希尔董事

Berkshire directors introduced

沃伦·巴菲特我们先把会议的正事办完,然后就可以进行更有趣的事情了。我先介绍一下在场的伯克希尔·哈撒韦董事,除了我和——首先是查理,他是伯克希尔的副董事长,请其他人站起来。我们有苏珊·T·巴菲特、霍华德·巴菲特、马尔科姆·蔡斯三世和小沃尔特·斯科特。就这些了。(掌声)

WARREN BUFFETTLet's have the — let's get the business of the meeting out of the way. Then we can get on to more interesting things. I will first introduce the Berkshire Hathaway directors that are present in addition to myself and — First of all, there’s Charlie, who is the vice chairman of Berkshire, and if the rest of you will stand. We have Susan T. Buffett, Howard Buffett, Malcolm Chase III, and Walter Scott Jr. And that's it. (Applause)

会议法定人数

Meeting quorum

沃伦·巴菲特今天和我们在一起的还有德勤会计师事务所的合伙人,我们的审计师,罗恩·伯吉斯先生和克雷格·克里斯蒂安森先生。他们可以回答你们可能提出的、关于他们公司审计伯克希尔账目的适当问题。伯克希尔秘书福雷斯特·克鲁特先生将做书面会议记录。罗伯特·M·菲茨西蒙斯先生被任命为本次会议的选举监察员。他将核证董事选举中的投票计数。本次会议的指定代理人投票人是小沃尔特·斯科特和马克·D·汉堡。截至上周五,已回收的代理卡代表 1,035,680 股伯克希尔股份,将由代理投票人按卡上指示投票。这个股数构成法定人数,我们将直接继续会议。我们将进行会议的正事,然后休会——正式会议休会。之后,我们会听取你们的问题。第一项议程是宣读上次股东大会的会议记录。我请小沃尔特·斯科特先生提出动议。

WARREN BUFFETTAlso with us today are partners in the firm of Deloitte and Touche, our auditors, Mr. Ron Burgess and Mr. Craig Christiansen (PH). They are available to respond to appropriate questions you might have concerning their firm's audit of the accounts of Berkshire. Mr. Forrest Krutter, secretary of Berkshire. He will make a written record of the proceedings. Mr. Robert M. Fitzsimmons has been appointed inspector of election at this meeting. He will certify to the count of votes cast in the election for directors. The named proxy holders for this meeting are Walter Scott Jr. and Marc D. Hamburg. Proxy cards have been returned through last Friday representing 1,035,680 Berkshire shares to be voted by the proxy holders as indicated on the cards. That number of shares represents a quorum and we will therefore directly proceed with the meeting. We will conduct the business of the meeting and then adjourn to the formal meeting — and then adjourn the formal meeting. After that, we will entertain questions that you might have. First order of business will be a reading of the minutes of the last meeting of shareholders. I recognize Mr. Walter Scott Jr. who will place a motion before the meeting.

小沃尔特·斯科特我提议免去宣读上次股东大会的会议记录。

WALTER SCOTTI move that the reading of the minutes of the last meeting of the shareholders be dispensed with.

沃伦·巴菲特有人附议吗?

WARREN BUFFETTDo I hear a second?

现场人士附议。动议已提出并附议。有评论或问题吗?没有听到任何意见,我们将通过口头表决对此动议进行投票。(笑声)所有赞成者说“赞成”。

VOICESSeconded. Motion has been moved and seconded. Are there any comments or questions? Hearing none, we will vote on the motion by voice vote. (Laughter) All those in favor say aye.

现场人士赞成。

VOICESAye.

沃伦·巴菲特反对?动议通过,这是投票结果。秘书有关于伯克希尔在外流通、有权投票以及本次会议上代表的股份数量的报告吗?

WARREN BUFFETTOpposed? The motion is carried and it’s a vote. Does the secretary have a report of the number of Berkshire shares outstanding entitled to vote and represented at the meeting?

福雷斯特·克鲁特是的,我确认。正如随会议通知一并寄送的委托书中所表明的——该通知已于 1994 年 3 月 8 日(本次会议的股权登记日)通过第一类邮件寄发给所有在册股东——当时伯克希尔普通股的已发行股份为 1,177,750 股,每股有权就本次会议审议的动议投一票。截至上周五通过代理投票返回的股份为 1,035,680 股,这些股份在本次会议上有代表权。

FORREST KRUTTERYes, I do. As indicated in the proxy statement that accompanied the notice of this meeting that was sent by first class mail to all shareholders of record on March 8, 1994, being the record date for this meeting, there were 1,177,750 shares of Berkshire common stock outstanding, with each share entitled to one vote on motions considered at the meeting. Of that number, 1,035,680 shares are represented at this meeting by proxies returned through last Friday.

选举董事

Directors elected

沃伦·巴菲特谢谢。我们将进行董事选举。如果现场有股东希望撤回先前寄出的委托书并亲自投票,可以这样做。另外,如果现场有任何股东尚未提交委托书并希望领取选票以亲自投票,也可以这样做。如果你想这么做,请向走道上的会议工作人员表明身份,他们会给你一张选票。希望领取选票的人可否表明身份,以便我们分发选票?请举一下手。我现在请小沃尔特·斯科特先生就董事选举提出动议。

WARREN BUFFETTThank you. We will proceed to elect directors. If a shareholder is present who wishes to withdraw a proxy previously sent in and vote in person, he or she may do so. Also, if any shareholder that’s present has not turned in a proxy and desires a ballot in order to vote in person, you may do so. If you wish to do this, please identify yourself to meeting officials in the aisles who will furnish a ballot to you. Would those persons desiring ballots please identify themselves so that we may distribute them? Just raise your hand. I now recognize Mr. Walter Scott Jr. to place a motion before the meeting with respect to election of directors.

小沃尔特·斯科特我提议选举沃伦·巴菲特、苏珊·巴菲特、霍华德·巴菲特、马尔科姆·蔡斯、查尔斯·芒格和小沃尔特·斯科特为董事。

WALTER SCOTTI move that Warren Buffett, Susan Buffett, Howard Buffett, Malcolm Chase, Charles Munger, and Walter Scott be elected as directors.

沃伦·巴菲特有人附议吗?

WARREN BUFFETTIs there a second?

现场人士附议。

VOICESeconded.

沃伦·巴菲特已有人动议并附议,选举沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·蔡斯三世、查尔斯·T·芒格和小沃尔特·斯科特为董事。还有别的提名吗?有讨论吗?动议和提名已准备就绪,可以采取行动。如果有股东要亲自投票,现在应该填写选票并交给选举监察员。没有?请代理投票人也将按照收到的指示投票的选票提交给选举监察员。菲茨西蒙斯先生,准备好后请报告。

WARREN BUFFETTIt’s been moved and seconded that Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chase III, Charles T. Munger, and Walter Scott Jr. be elected as directors. Are there any other nominations? Is there any discussion? Motions and nominations are ready to be acted upon. If there are any shareholders voting in person, they should now mark their ballots and allow the ballots to be delivered to the inspector of elections. Seeing none, will the proxy holders please also submit to the inspector of elections the ballot voting the proxies in accordance with the instructions they have received. Mr. Fitzsimmons, when you're ready you may give your report.

罗伯特·菲茨西蒙斯我的报告已准备好。截至上周五收到的代理投票人选票,每位提名人的得票数至少为 1,035,407 股。这个数字远超所有在外流通股数的大多数,更精确的计数不会改变选举结果。不过,特拉华州法律要求的、关于投票精确计数的证明(包括本次会议上亲自投出的选票)将交给秘书,并附入本次会议的记录中。

ROBERT FITZSIMMONSMy report is ready. The ballot of the proxy holders received through last Friday cast not less than a 1,035,407 votes for each nominee. That number far exceeds a majority of the number of all shares outstanding and a more precise count cannot change the results of the election. However, the certification required by Delaware law regarding the precise count of the votes, including the votes cast in person at this meeting, will be given to the secretary to be placed with the minutes of this meeting.

沃伦·巴菲特谢谢,菲茨西蒙斯先生。沃伦·E·巴菲特、苏珊·T·巴菲特、霍华德·G·巴菲特、马尔科姆·G·蔡斯三世、查尔斯·T·芒格和小沃尔特·斯科特已当选为董事。(掌声)

WARREN BUFFETTThank you, Mr. Fitzsimmons. Warren E. Buffett, Susan T. Buffett, Howard G. Buffett, Malcolm G. Chase III, Charles T. Munger, and Walter Scott Jr. have been elected as directors. (Applause)

正式会议休会

Formal meeting adjourns

沃伦·巴菲特在休会之前,还有人需要向本次会议提出任何其他事项吗?如果没有,我请小沃尔特·斯科特先生提出动议。

WARREN BUFFETTDoes anyone have any further business to come before this meeting before we adjourn? If not, I recognize Mr. Walter Scott Jr. to place a motion before the meeting.

小沃尔特·斯科特我提议休会。

WALTER SCOTTI move the meeting be adjourned.

沃伦·巴菲特附议?

WARREN BUFFETTSecond?

现场人士附议。休会动议已提出并附议。我们将进行口头表决。有讨论吗?如果没有,所有赞成者说“赞成”?

VOICESSeconded. The motion to adjourn has been made and seconded. We will vote by voice. Is there any discussion? If not, all in favor say aye?

现场人士赞成

VOICESAye

沃伦·巴菲特反对方说“不”,会议休会。(笑声)这就是美国中部的民主。(笑声)

WARREN BUFFETTOpposed say no, the meeting is adjourned. (Laughter) It’s democracy in Middle America. (Laughter)

介绍伯克希尔经理

Berkshire managers introduced

沃伦·巴菲特现在,我想向各位介绍一些让这家公司运转起来的人。请你们把掌声留到最后,因为在座有不少经理人。我不太确定哪些人确实来了,有些人可能还在店里照看生意。不过,首先,来自内布拉斯加家具城的路易、罗恩和欧文·布拉姆金。我不确定谁在这里,请在场的布拉姆金家人们站起来好吗?好的,我们看到了——看起来是欧文。我看不太清。来自波仙珠宝的苏珊·雅克在吗?苏珊?她在那儿。苏珊昨天创下了纪录。她刚——(掌声)——苏珊几个月前才当上首席执行官,就已经在破纪录了。继续加油。(笑声)还有来自中央州立保险的基泽家族。我不确定哪几位在这里,但有小比尔、小比尔、约翰和迪克。基泽家人们,站起来吧。我想我看到他了——约翰。国民赔偿公司的唐·沃斯特。家乡州公司的罗德·埃尔德雷德。赛普拉斯公司的布拉德·金斯特勒,我们的工伤保险公司。阿吉特·贾恩,东海岸的大单写手。还有迈克·戈德堡,负责我们的房地产金融集团,也大致监督保险集团。迈克。费希海默公司的加里·赫尔德曼。喜诗的查克·哈金斯,糖果人。《布法罗新闻》的斯坦·利普西。顺便说一句,查克跟了我们二十多年。斯坦和我一起工作已经超过 25 年了。H.H. 布朗的弗兰克·鲁尼和吉姆·伊斯勒。精密钢公司的戴夫·希尔斯特龙。斯科特-费泽的拉尔夫·谢。彼得·伦德,他来自我们最新的收购德克斯特鞋业。还有他的合伙人哈罗德·阿尔方德,因为妻子生病没能到场。最后,是跟查理和我共事时间最长的经理人,K&W 的哈里·博特尔。哈里,你在吗?哈里在那儿。哈里在 1962 年左右救了我的命,当时我在某个疯狂时刻进入了风车生意。哈里帮我脱了身。(笑声)这就是我们的经理人团队,如果大家能给他们鼓鼓掌,我很感激。(掌声)

WARREN BUFFETTNow, I'd like to introduce some of the people that make this place work to you. And if you would hold your applause until the end because there are quite a number of our managers here. I'm not sure which ones for sure are here, some of them may be out tending the store as well. But, first of all, from Nebraska Furniture Mart, Louie, Ron, and Irv Blumkin. I'm not sure who's here, but would you stand please, any of the Blumkins that are present? OK, we've — looks like Irv. I can't quite see it. From Borsheims, is Susan Jacques here? Susan? There she is. Susan had a record day yesterday. She just — (applause) — Susan became CEO just a few months ago and she’s turning in records already. Keep it up. (Laughter) And from Central States Indemnity, we have the Kizers. I'm not sure which ones are here, but there's Bill Sr., Bill Jr., John, and Dick. Kizers, stand up. I think I can see him — John. Don Wurster from National Indemnity. Rod Eldred from the Homestate Companies. Brad Kinstler from Cypress, our worker's comp company. Ajit Jain, the big ticket writer in the East. And Mike Goldberg, who runs our real estate finance group and also generally oversees the insurance group. Mike. Gary Heldman from Fechheimers. Chuck Huggins from See’s, the candy man. Stan Lipsey from the Buffalo News. Chuck’s been with us, incidentally, twenty-odd years. Stan’s been working with me for well over 25 years. Frank Rooney and Jim Issler from H.H. Brown. Dave Hillstrom from Precision Steel. Ralph Schey from Scott Fetzer. Peter Lunder, who is with our newest acquisition, Dexter Shoe. And Harold Alfond, his partner, couldn’t be with us because his wife is ill. And finally, the manager that’s been with Charlie and me the longest, Harry Bottle from K&W. Harry, you here? There’s Harry. Harry saved our bacon back in 19 — what? — 62 or so, when in some mad moment I went into the windmill business. And Harry got me out of it. (Laughter) That's our group of managers and I appreciate it if you give them a hand. (Applause)

中西部快运增加飞往奥马哈的航班

Midwest Express adding flights to Omaha

沃伦·巴菲特关于明年,我有一条好消息告诉各位。除了搬到更大的场地外,中西部快运将在未来几个月增加从纽约、华盛顿和洛杉矶直飞这里的航班。所以,我希望他们能做得很好,也希望这能让你们进城更方便。

WARREN BUFFETTI have one piece of good news about next year for you. In addition to moving to larger quarters, they're going to add nonstop air service from New York, Washington, and Los Angeles here in the next few months, Midwest Express. So, I hope they do very well with it and I hope that makes it easier for you to get into town.

问答环节流程

Q&A logistics

沃伦·巴菲特现在,在接下来的两个小时 15 分钟左右,我们将进入问答环节。我们有七个区域,主层三个。我们先从那边的一号区开始,然后依次推进。在主层,如果你们举手,拿麦克风的人会递给你,我们会尽量不重复任何一个区域内的人,直到该区域每个人都有机会问一个问题。所以,等你问过一次之后,让其他人也有机会。当我们转到楼座时,那边有一个人负责,然后——看台上有三个区域,现在基本坐满了。在那边,我们希望你们能离开座位,走到拿麦克风的人那里。这样在楼座和看台都会比较容易处理。如果你们提前一点过去,万一有两三个人排队,你们就可以在楼座和看台排队提问了。所以,随便问你们想问的。如果你们想要一个乐观的回答,当然就向查理提问。如果你们想要更现实一点,就找我——(笑声)。

WARREN BUFFETTNow, in this — for the next two hours and 15 minutes or so, we'll have a session where we will take questions. We have seven zones, three on the main floor. We’ll go start over there with zone one and work across. On the main floor, if you'll raise your hand, the person who is handling the mic will pass it to you and we'll try to not repeat any individual in any one zone till everyone in that zone has had a chance to ask one question. So, after you've been on once, let other people get a shot. When we move up to the loge, we have one person there and in the case — and then we have three in the balcony, which is essentially full now. And we would, up there, we would appreciate it if you would you leave your seat and go to the person with the mic. It’ll be a little easier in both the loge and the balcony to handle it that way. And if you'll go a little ahead of time, that way if there's a line of two or three you can you can line up for questions in both the loge and balcony. So, whatever you’d care to ask. If you want an optimistic answer you'll, of course, direct your question to Charlie. If you’d like a little more realism you'll come to me and — (laughter).

衍生品:“无知与借钱”的危险组合

Derivatives: dangerous combination of "ignorance and borrowed money"

沃伦·巴菲特我们从一号区开始吧。有时候我们从这里看不太清楚,但——事实上,我现在连监视器都看不到,但那边有吗?如果你能报上姓名和家乡,我们会很感激。

WARREN BUFFETTLet's start over in zone 1. Sometimes we can't see too well from up here, but — In fact, I can't even see the monitor right now, but do we have one over there? And if you’ll identify yourself by name and your hometown, we'd appreciate it.

现场股东我叫迈克尔·马伦(音),来自奥马哈。你能谈谈衍生品的使用吗?我注意到戴尔电脑的股票上周五因为衍生品损失下跌了 2.5 点。

AUDIENCE MEMBERMy name is Michael Mullen (PH) from Omaha. Would you comment on the use of derivatives? I noticed that Dell computer stock was off 2 1/2 points Friday with the loss of derivatives.

沃伦·巴菲特问题是关于衍生品的。这个房间里就有这方面最好的读物作者。大约一个月前,《财富》杂志有一篇卡罗尔·卢米斯写的关于衍生品的文章,这无疑是写得最好的一篇。我们房间里还有来自所罗门兄弟的人,他们做衍生品业务。这是一个非常宽泛的话题。它——正如我们去年所说,我想有人问过,90 年代金融界的大新闻可能会是什么,我们说了显然不知道,但如果我们得选一个主题,那很可能是衍生品,因为它们容易产生异常高的杠杆使用,而且有时连参与其中的人也不完全理解。任何时候你把无知和借钱结合起来——(笑声)——就会得到一些相当有意思的后果。(笑声)尤其是当数字变得模糊时。当然,你们最近在宝洁公司的公告里就看到了。现在,我不知道宝洁衍生品的具体细节,但根据媒体报道,我了解到,最初是利率互换,最后变成宝洁卖出了大量美国国债(我想还有一个国家的债券)的看跌期权。任何时候,当你从卖肥皂转向卖出债券的看跌期权,你就迈出了一大步。(笑声)而且——借入巨额资金的能力,再加上要么暴富要么迅速变穷的机会,从历史上看,在某些时候就是麻烦的配方。衍生品不会消失。它们有有用的目的等等,但我只是在说它们有这个潜力。我们已经看到了一点点。我想不出我们做过什么会——你能想到我们做过任何接近衍生品的事吗,查理?直接一点?

WARREN BUFFETTQuestion is about derivatives. We have in this room the author of the best thing you can read on that. There was an article in Fortune about a month ago or so by Carol Loomis on derivatives, and far and away it's the best article that has been written. We also have some people in the room that do business in derivatives from Salomon. And it's a very broad subject. It — as we said last year, I think someone asked what might be the big financial story of the '90s and we said we obviously don't know, but that if we had to pick a topic that it could well be derivatives because they lend themselves to the use of unusual amounts of leverage and they're sometimes not completely understood by the people involved. And any time you combine ignorance and borrowed money — (laughter) — you can get some pretty interesting consequences. (Laughter) Particularly when the numbers get vague. And you've seen that, of course, recently with the recent Procter and Gamble announcement. Now, I don't know the details of the P&G derivatives, but I understand, at least from press reports, that what started out as interest rate swaps ended up with P&G writing puts on large quantities of U.S. and, I think, one other country’s bonds. And any time you go from selling soap to writing puts on bonds, you've made a big jump. (Laughter) And it — the ability to borrow enormous amounts of money combined with a chance to get either very rich or very poor very quickly, has historically been a recipe for trouble at some point. Derivatives are not going to go away. They serve useful purposes and all that, but I'm just saying that it has that potential. We've seen a little bit of that. I can't think of anything that we've done that would — can you think of anything we do that approaches derivatives, Charlie? Directly?

查理·芒格没有。(笑声)

CHARLIE MUNGERNo. (Laughter)

沃伦·巴菲特如果他话太多,我可能得打断他。(笑声)你想在你已经冗长的评论里再加点什么吗?(笑声)

WARREN BUFFETTI may have to cut him off if he talks too long. (Laughter) Is there anything you would like to add to your already extensive remarks? (Laughter)

查理·芒格没有。(笑声)

CHARLIE MUNGERNo. (Laughter)

沃伦·巴菲特好。

WARREN BUFFETTOK.

伯克希尔参与大都会的股票回购

Berkshire participated in Cap Cities stock buyback

沃伦·巴菲特既然如此,我们就转到二号区吧。(笑声)

WARREN BUFFETTIn that case we’ll go to zone 2. (Laughter)

现场股东我叫休·史蒂文森(音)。我是来自亚特兰大的股东。我的问题涉及公司对大都会股票的投资。我过去一直认为,那是公司所谓的“永久”持有之一。所以我对出售 100 万股感到有点困惑。你能澄清一下吗?是我之前的理解不对吗?还是发生了什么变化?或者有第三种可能?

AUDIENCE MEMBERMy name is Hugh Stevenson (PH). I’m a shareholder from Atlanta. My question involves the company's investment in the stock of Cap Cities. It's been my understanding in the past that that was regarded as one of the four, quote unquote, "permanent" holdings of the company. So I was a little bit confused by the disposition of one million shares. Could you clarify that? Was my previous misunderstanding — was my previous understanding incorrect? Or has there been some change or is there a third possibility?

沃伦·巴菲特嗯,我们把《华盛顿邮报》公司、大都会、GEICO 和可口可乐归为永久持有。但是——在这四家中的三家,《华盛顿邮报》公司,我不知道,可能是七八年前,GEICO 是几年前,现在是大都会,当公司回购股份时,我们也参与过要约收购。前两家,即《邮报》和 GEICO,我们是按比例参与的。但这次行不通,顺便说一句,税收方面也不再那么有吸引力了。从我们的角度看,1968 年的税法改变了按比例赎回股份的吸引力。很多记者在评论时忽略了这一点,但实际情况是,那些评论文章在有些情况下已经过时了六七年。但我们确实参与了大都会的要约收购,就像我们在《邮报》和 GEICO 所做的一样。我们仍然是大都会的最大股东。我们认为这是一家运营出色的公司,所处的行业看起来比 15 年前更艰难一些,但看起来比 15 个月前又好了一点儿。查理,你有什么要说的吗?

WARREN BUFFETTWell, we have classified the Washington Post Company and Cap Cities and GEICO and Coke in the category of permanent holdings. And — But in the case of three of those four, The Washington Post Company, I don't know, maybe seven or eight years ago, GEICO some years back, and now Cap Cities, we have participated in tenders where the company has repurchased shares. Now the first two, the Post and GEICO, we participated proportionally. That was not feasible, and incidentally, not as attractive taxwise anymore. The 1968 Tax Act changed the desirability of proportional redemptions of shares, from our standpoint. That point has been missed by a lot of journalists in commenting on it, but it just so happens that the commentary that has been written has been obsolete, in some cases, by six or seven years. But, we did participate in the Cap Cities tender offer, just as we did in the Post and GEICO. We still are, by far, the largest shareholder of Cap Cities. We think it's a superbly run operation in a business that looks a little tougher than it did 15 years ago, but looks a little bit better than it did 15 months ago. Charlie, you have anything?

查理·芒格呃,没有。(笑声)

CHARLIE MUNGERUh, no. (Laughter)

沃伦·巴菲特他现在正在考虑,不过——(笑声)

WARREN BUFFETTHe’s thinking it over now though before — (Laughter)

我们不太可能买没有当前现金流的企业

Unlikely we'd buy company with no current cash flow

沃伦·巴菲特三号区。

WARREN BUFFETTZone 3.

现场股东早上好。我叫霍华德·巴斯克(音),来自堪萨斯城。我有一个理论上的估值问题想请教。如果你要买一家企业,并且以它的内在价值买下,你最低需要多少税后自由现金流收益率?

AUDIENCE MEMBERGood morning. My name is Howard Bask (PH) and I’m from Kansas City. And I've got a theoretical value question for you. If you were to buy a business and you bought it at its intrinsic value, what's the minimum after-tax free cash flow yield you’d need to get?

沃伦·巴菲特嗯,你的问题是,如果我们买下整个企业,并且是以我们认为的内在价值买下,那么最低——

WARREN BUFFETTWell, your question is if we were buying all of a business and we're buying at what we thought was intrinsic value, what was the minimum —

现场股东对。

AUDIENCE MEMBERCorrect.

沃伦·巴菲特——当前的盈利能力,或者说当前的——未来现金流的折现率最低是多少?

WARREN BUFFETT— present earning power or what the present — the minimum discount rate of future streams?

现场股东不,我是问当前最低的税后自由现金流收益率……

AUDIENCE MEMBERNo, what's the minimum current after-tax free cash flow yield you’d…

沃伦·巴菲特我们有可能买下一家企业——我不认为我们很可能这么做——但有可能买下一家当前没有税后现金流的企业。不过,我们必须认为它前景极好。但我们并不会——显然,当前的数据,尤其在我们买的那种企业里,我们认为通常代表了未来的情况。但这不一定是必然的。比方说,在买股票时,我们在 GEICO 亏损严重时买入了它。我们并没有指望它会继续严重亏损。但如果我们认为未来盈利能力的现值相对于买入价足够有吸引力,我们就不会过分在意第一年的数字。查理,你想补充吗?

WARREN BUFFETTWe could conceivably buy a business — I don't think we would be likely to — but we could we could conceivably buy a business that had no current after-tax cash flow. But, we would have to think it had a tremendous future. But we would not find — obviously the current figures, particularly in the kind of businesses we buy, tend to be representative, we think, of what's going to happen in the future. But that would not necessarily have to be the case. You can argue, for example, in buying stocks, we bought GEICO at a time when it was losing significant money. We didn't expect it to continue to lose significant money. But if we think the present value of the future earning power is attractive enough compared to the purchase price, we would not be overwhelmed by what the first year’s figure would be. Charlie, you want to add to that?

查理·芒格对。我们不在乎收购后第一、两年的业绩报告长什么样。

CHARLIE MUNGERYeah. We don't care what we report in the first year or two of — after buying anything.

现场人士(听不清)这些年来平均来看(听不清)。

AUDIENCE MEMBER OFF MIC(INAUDIBLE) on average over the years (INAUDIBLE).

沃伦·巴菲特这么说吧,在一个长期债券利率为 7% 的环境里,我们当然会要求对未来税后现金流的折现率至少达到 10%。但这也取决于我们对那家企业的确定程度。对一家企业越确定,我们愿意用的折现率就越接近下限。任何一家企业,都得先让我们觉得相当有把握,才谈得上感兴趣。不过,确定程度也有高低之分——如果我们认为能在未来 30 年获得一笔现金流,而且对此极为确定,我们所用的折现率,就会比那种我们认为可能在五年或十年后出意外——存在这种可能性——的企业要略低一些。查理?

WARREN BUFFETTWell, I would say that in a world of 7 percent long-term bond rates that we would certainly want to think we were discounting future after-tax streams of cash at at least a 10 percent rate. But that will depend on the certainty we feel about the business. The more certain we feel about a business, the closer we are willing to play it. We have to feel pretty certain about any business before we're even interested at all. But there are still degrees of certainty, and — If we thought we were getting a stream of cash over the next 30 years that we felt extremely certain about, we would use a discount rate that would be somewhat less than if it was one where we thought we might get some surprises in five or 10 years — possibility existed. Charlie?

查理·芒格没什么要补充的。

CHARLIE MUNGERNothing to add.

保险业务的内在价值远高于账面价值

Insurance business intrinsic value is well above book value

沃伦·巴菲特好,第四区。

WARREN BUFFETTOK. Zone 4.

现场股东我叫莫拉斯·斯彭斯(Maurus Spence),来自内布拉斯加州奥马哈。您多次提到保险业务的内在商业价值。在今年的年报里,您也说保险业务的内在价值远超账面价值,超出幅度实际上比伯克希尔旗下其他任何业务都大。我想请问,您能不能更详细地解释一下,为什么您认为确实如此。

AUDIENCE MEMBERMaurus Spence from Omaha, Nebraska. You've made comments on several occasions about the intrinsic business value of the insurance operations. And in this year's report you state that the insurance business possesses an intrinsic value that exceeds book value by a large amount, larger, in fact, than is the case at any Berkshire — other Berkshire business. I was wondering if you would explain in greater detail why you believe that to be true.

沃伦·巴菲特这个嘛,我——这很难量化,我们在年报里也多次说过。但我认为,即便采用相当悲观的假设,很明显,对于保险业务而言,其内在价值超出账面价值的幅度要更高一些。而且,我认为年报里那张表——向你展示了我们多年来浮存金的成本,以及浮存金多年来的趋势——除非你认为那张表对未来毫无意义,否则它会引导你得出一个结论:保险业务的内在价值确实大大超出账面价值。要给它具体定个数非常难。但是——你也不能简单地外推那张表的数据。不过,我觉得那张表显示,我们最初大概有 2000 万美元的浮存金,而现在接近 30 亿美元。而且,多年来,这些浮存金平均下来是以极具吸引力的成本到我们手里的。随便举个例子,去年我们实际上实现了承保利润,那笔浮存金的价值大约是 2 亿美元多一点。这个数字比 10 年前或 20 年前要大得多。所以那——那是一条持续的收益流——去年是异常有利的情况,但那是一条——那是一条非常重要的收益流,而且我们觉得这方面前景相当不错。所以我们对保险业务感觉非常好。

WARREN BUFFETTWell, I — it's very hard to quantify, as we've said many times in the report. But, I think that it's clear that even taking fairly pessimistic assumptions, that the excess of intrinsic value over carrying value is higher, by some margin, for the insurance business. And I think that the table in the report that shows you what our cost to float has been over the years, and also what the trend of float has been over the years, would, unless you thought that table had no validity for the future, I think that that table would tend to the point you in the direction of saying the insurance business does have a very significant excess of intrinsic value over carrying value. Very hard number to put something on. But — and you don't want to extrapolate that table out. But I think that table shows that we started with maybe 20 million of float and that we're up to something close to three billion of float. And that that float has come to us at a cost that's extremely attractive, on average, over the years. And just to pick an example, last year, when we actually had an underwriting profit, the value of that float was something over $200 million. And that figure was a lot bigger than it was 10 years ago or 20 years ago. So that's — that is a stream — last year was unusually favorable, but that is a — that's a very significant stream of earnings, and it's one we feel we have reasonably good prospects in. So we feel very good about the insurance business.

伯克希尔为什么不拆股

Why Berkshire doesn't split its stock

沃伦·巴菲特好,第五区?

WARREN BUFFETTOK. Zone 5?

现场股东我叫赛伊·拉德马赫(Cy Rademacher),来自奥马哈。是否存在这样一个点位,你们的股价会高到让你们考虑拆股?

AUDIENCE MEMBERMy name is Cy Rademacher (PH) from Omaha. Is there any point at which your stock would rise to the point where you might split the stock?

沃伦·巴菲特惊喜不惊喜。(笑声)我想今年让查理来回答。(笑)他在股东中人缘这么好,我完全可以把棘手的问题交给他。(笑声)

WARREN BUFFETTSurprise, surprise. (Laughter) I think I'll let Charlie answer that this year. (Laughs) He's so popular with the shareholders that I can afford to let him take the tough questions. (Laughter)

查理·芒格我认为答案是:不会。(笑声和掌声)我觉得,把一家企业的所有权切成 20 美元一小份一小份的想法,近乎疯狂。而且,维护一个 20 美元的账户效率极低,我不明白为什么作为加入某家企业的条件,不该设个最低门槛。当然,如果是我们自己去组建一家私人企业,大家都会这么想。

CHARLIE MUNGERI think the answer is no. (Laughter and applause) I think the idea of carving ownerships in an enterprise into little, tiny $20 pieces is almost insane. And it's quite inefficient to service a $20 account and I don't see why there shouldn't be a minimum as a condition of joining some enterprise. Certainly we’d all feel that way if we were organizing a private enterprise.

沃伦·巴菲特是的,我们不会把它切成 20 美元的单位。我们觉得这非常——很有意思,因为每家公司都能找到方法填满它的普通股股东名册。你可以从字母 A 开头的公司一直数到字母 Z——纽交所的每一家公司,都通过这样那样的方式吸引到了一批特定的股东。坦白说,我们实在想不出比这个房间里各位更理想的股东群体了。我的意思是,我们——我们不认为能在这个群体的基础上再有什么提升,我们一直遵循某些政策,我们认为这些政策吸引到的是特定类型的股东,同时实际上也把其他类型的股东挡在了门外。这就是我们在伯克希尔推行的“优生学”计划。(笑声)

WARREN BUFFETTYeah, we would not carve it up in $20 units. We find it very — it's interesting because every company finds a way to fill up its common shareholder list. And you can start with the As and work through to the Zs and you’ll — every company in the New York Stock Exchange, one way or another, has attracted some constituency of shareholders. And frankly, we can't imagine a better constituency than is in this room. I mean, we have — we don't think we can improve on this group, and we followed certain policies that we think attracted certain types of shareholders and actually pushed away others. And that is part of our eugenics program here at Berkshire. (Laughter)

查理·芒格是的,你只需环顾这个房间,看大家彼此交流就知道了。这是一群非常出色的人。为什么会有人想要另一群不同的人呢?

CHARLIE MUNGERYeah, just look around this room and as you mingle with one another. This is a very outstanding group of people. And why would anybody want a different kind of a group?

沃伦·巴菲特对,如果我们——如果我们推行某些政策,导致一大群人出于错误的原因买入伯克希尔,他们买进股票的唯一方法,就是替换掉这个房间里某一个人,或者替换掉我们这间比喻意义上更大的股东大厅里的某一个人。也就是,这些座位上有人起身离开,然后换了另一个人走进来。问题是,我们会有更好的观众吗?我不这么认为。所以,我想——查理说得非常透彻。

WARREN BUFFETTYeah, if we cause — if we follow some policies that cause a whole bunch of people to buy Berkshire for the wrong reason, the only way they can buy it is to replace somebody in this room, or in this larger metaphorical room, of shareholders that we have. So someone in one of these seats gets up and somebody else walks in. The question is do we have a better audience? I don't think so. So I think that — I think Charlie said it very well.

巴菲特保留着他的私人飞机

Buffett is keeping his private jet

沃伦·巴菲特第六区。

WARREN BUFFETTZone 6.

现场股东巴菲特先生,我叫 Rob Na,来自内布拉斯加州奥马哈。我的问题是,鉴于 Midwest Express 最近宣布开通东西海岸间的直飞航线,这是否会减少您使用“那架不可辩护号”的频率?(笑声)您会更多搭乘商业航班吗?

AUDIENCE MEMBERMr. Buffett, my name is Rob Na (PH) and I'm from Omaha, Nebraska. My question is, given the recent announcement of Midwest Express and their nonstop jet service between East and West Coasts, will this cut down on your use of "The Indefensible?" (Laughter) And will you use more commercial air travel?

沃伦·巴菲特这问题肯定是查理安排的托儿。(笑声)我觉得你应该知道,我现在都开着它去药店了,而且我——(笑声)不,问题只是我什么时候开始睡在机库里。没什么能减少“那架不可辩护号”的使用。它现在正在重新喷漆,但我跟他们说,要喷得经久耐用。不过,查理昨晚在我们经理人的会议上指出了其他交通工具的优点。他也许想在这里再重复一下。

WARREN BUFFETTThis is a question planted by Charlie. (Laughter) I think you should know, I take it to the drugstore at the moment, and I — (Laughter) No, it’s just a question when I start sleeping in it at the hangar. Nothing will cut back on "The Indefensible." It’s being painted right now, but I told them to make it last a long time. Charlie, though, was pointing out the merits of other kinds of transportation last night at the meeting of our managers. He might want to repeat those here.

查理·芒格嗯,我只是指出,飞机的尾部总是和前部同时到达,无一例外。(笑声)

CHARLIE MUNGERWell, I just pointed out that the back of the plane arrived at the same time as the front of the plane, invariably. (Laughter)

沃伦·巴菲特顺便提一下,他在公交车方面更是权威,如果有人想问的话——(笑声)

WARREN BUFFETTHe's even more of an authority on buses, incidentally, if anybody has his — (Laughter)

巴菲特的下一个人生目标

Buffett's next goal in life

沃伦·巴菲特第七区。

WARREN BUFFETTZone 7.

现场股东巴菲特先生,我叫 Allan Maxwell,来自奥马哈。我有两个问题。既然您现在是全美最富有的人,您的下一个人生目标是什么?

AUDIENCE MEMBERMr. Buffett, my name's Allan Maxwell from Omaha. I've got two questions. What is your next goal in life now that you're the richest man in the country?

沃伦·巴菲特这简单。成为全美最长寿的人。(笑声和掌声)

WARREN BUFFETTThat's easy. It’s to be the oldest man in the country. (Laughter and applause)

评判管理层的“两把尺子”

"Two yardsticks" for judging management

现场股东第二,您经常谈到公司的优秀管理,并且说您试图收购拥有优秀管理的公司。我觉得,除了您本人之外,我遇到优秀管理者的几率,大概跟让理查德·尼克松复活差不多。作为一个普通投资者,我怎么才能弄明白什么是优秀的管理?

AUDIENCE MEMBERSecondly, you talk about good management with corporations and that you try and buy companies with good management. I feel that I have about as much chance of meeting good managers, other than yourself, as I do bringing Richard Nixon back to life. How do I, as an average investor, find out what good management is?

沃伦·巴菲特嗯,我认为你评判管理层要用两把尺子。一是他们经营业务的能力有多强,我觉得你可以通过阅读他们取得的成就以及竞争对手的成就,并观察他们长期以来如何配置资本,来了解很多信息。你必须对他们接手时拿到的是怎样一副牌有一定的理解。但是,如果你对他们所处的行业有所了解——你不可能了解所有行业,但你可以找到你能理解的行业或公司——那么你基本上只需要看看他们在拿到牌之后,打得有多好就行。然后第二件事,你要弄清楚他们如何对待自己的股东。我认为你常常能对这一点有所把握。很多时候你也做不到。我是说——很多公司显然落在某个——第 20 到第 80 百分位的区间里,要准确判断他们到底在哪个位置有点困难。但我认为你通常能识别出——我是说,不难看出,比如比尔·盖茨、汤姆·墨菲、唐·基奥这类人,确实是极为出色的管理者。也不难看出他们在为谁工作。我同样可以给你举一些另一极端的例子。有趣的是,在我看来,那些糟糕的管理者,往往也是那些真的不太为股东着想的人。这两者常常相伴而生。但是,我认为通过阅读报告——阅读竞争对手的报告——在某些情况下,你就能对这些问题有个把握。你不必——你知道,你不必在这个行当里做对一百次判断,或者五十次判断。你只需要做对几次。这就是我们努力在做的事。而且,总的来说,我对管理者得出的结论,其实也是通过你自己能用的同样方式得出的。我是说,这些结论来自阅读报告,而不是任何亲密的个人了解或者——甚至根本不认识他们本人。所以——你知道,读一读委托声明书,看看他们是怎么想的——看看他们如何对待自己,对比他们如何对待股东。看看他们取得了什么成就,同时考虑他们接手时拿到的牌和行业当时的情况。我认为你有时候就能弄明白。你也不必经常弄明白。查理?

WARREN BUFFETTWell, I think you judge management by two yardsticks. One is how well they run the business and I think you can learn a lot about that by reading about both what they've accomplished and what their competitors have accomplished, and seeing how they have allocated capital over time. You have to have some understanding of the hand they were dealt when they themselves got a chance to play the hand. But, if you understand something about the business they’re in — and you can’t understand it in every business, but you can find industries or companies where you can understand it — then you simply want to look at how well they have been doing in playing the hand, essentially, that's been dealt with them. And then the second thing you want to figure out is how well that they treat their owners. And I think you can get a handle on that, oftentimes. A lot of times you can't. I mean it — they’re many companies that obviously fall in — somewhere — in that 20th to 80th percentile and it's a little hard to pick out where they do fall. But, I think you can usually figure out — I mean, it's not hard to figure out that, say, Bill Gates, or Tom Murphy, or Don Keough, or people like that, are really outstanding managers. And it's not hard to figure out who they're working for. And I can give you some cases on the other end of the spectrum, too. It's interesting how often the ones that, in my view, are the poor managers also turn out to be the ones that really don't think that much about the shareholders, too. The two often go hand in hand. But, I think reading of reports — reading of competitors’ reports — I think you'll get a fix on that in some cases. You don't have to — you know, you don't have to make a hundred correct judgments in this business or 50 correct judgments. You only have to make a few. And that's all we try to do. And, generally speaking, the conclusions I've come to about managers have really come about the same way you can make yours. I mean they come about by reading reports rather than any intimate personal knowledge or — and knowing them personally at all. So it — you know, read the proxy statements, see what they think of — see how they treat themselves versus how they treat the shareholders, look at what they have accomplished, considering what the hand was that they were dealt when they took over compared to what is going on in the industry. And I think you can figure it out sometimes. You don't have to figure out very often. Charlie?

查理·芒格没什么要补充的。

CHARLIE MUNGERNothing to add.

伯克希尔如何留住优秀管理者

How Berkshire keeps great managers

沃伦·巴菲特好,我们回到第一区。

WARREN BUFFETTOk, we're back to zone 1.

现场股东你好。我叫李,来自加州帕洛阿尔托。多年来,见到阿吉特·贾恩,我一直印象深刻。我想我甚至见过他父母一次,他们从印度来。请您谈谈您对他个性和管理才能最深的印象,以及您具体是如何把拥有如此出色才能的人留在公司里的。他有一天可能会去华特迪士尼,你知道,拿下 2 亿美元。

AUDIENCE MEMBERHi there. My name is Lee. I'm from Palo Alto, California. In meeting Ajit Jain, I've been very impressed over the years. And I think I even met his parents once they came from India. Please comment on your deepest impressions of his personality and managerial skills, and also how you go about exactly keeping somebody who has such fine skills within the fold. He might go to Walt Disney someday and, you know, pull down 200 million.

沃伦·巴菲特嗯,如果他拿到 2 亿美元的报价——(笑)——在那个价位上我们可能就不会那么激烈地去竞争了。(笑声)我们基本上努力把生意经营成——查理和我有两项工作。我们必须识别出优秀的经理人,并在认清他们是谁之后,让他们保持兴趣。这在伯克希尔往往有点不同,因为我会说我们大多数的经理人已经实现了财务独立,他们去工作不是因为担心供孩子上学或养家糊口。所以,除了这个之外,他们必须有其他理由去上班。他们在薪酬方面必须得到公平对待,但他们也得觉得这比每天打高尔夫球或其他什么事更有意思。所以,这是我们的工作之一,我们基本上用同样的方式来处理——我们看待他们的工作,就像看待我们自己的工作一样。我们有一群很棒的股东。在我经营伯克希尔之前,我管理着一个合伙公司。我有一群很棒的合伙人。本质上,我喜欢不被打扰,做我自己的事。我喜欢在年底根据记分卡被评判,而不是每一杆都被评判,也不喜欢被以不恰当的方式事后指指点点。我喜欢与那些理解我运作环境的人共事。所以,我们和经理人打交道的重要方式是,总的来说,找到那些打击率 .400 的击球手,然后不告诉他们怎么挥棒,就像我在年报里写的。我们做的第二件事是配置资本。除此之外,我们打桥牌。(笑声)这差不多就是伯克希尔发生的事。所以,对于你们在这里可能提到的任何一位经理人,我们都努力让经营他们自己的业务变得有趣和好玩。我们努力针对他们所处业务类型制定合适的薪酬安排。我们没有全公司统一的薪酬计划。我们做梦都不会请什么薪酬专家或顾问进来把事情搞砸。(笑声)我们努力——我们旗下有些业务需要大量资本,有些则不需要。有些是容易的生意,获取高利润率轻而易举,但我们真正为之付酬的是在此之外的超额表现。有些生意赚钱非常难。如果试图用一个巨大的框架把每个人都塞进去,搞一刀切,那简直是疯了。通常,人们的报酬在某种程度上与他们自身业务的表现挂钩,而不是——没有任何理由根据伯克希尔的表现来给任何人发薪水,因为除了查理和我,没人为整个伯克希尔负责。我们努力让他们对自己的业务单元负责,薪酬基于那些单元的表现。我们努力理解他们所在的业务,这样我们就能知道好表现和坏表现的区别——这差不多就是——这就是我们与人共事的方式。多年来,我们在留住我们想留住的经理人方面运气相当好。我想,很大程度上是因为——特别是如果他们卖给我们一家企业——在很大程度上,交易完成后的第二天,他们经营业务的方式就跟前一天一模一样。他们经营自己业务的乐趣,和我经营伯克希尔的乐趣一样大。查理?

WARREN BUFFETTWell, if he gets offered 200 million — (laughs) — we may not compete too vigorously at that level. (Laughter) We basically try to run a business so that — Charlie and I have two jobs. We have to identify and keep good managers interested after we’ve figured out who they are. And that often is a little different here, because I would say a majority of our managers are financially independent, so that they don't go to work because they are worried about putting kids through school or putting food on the table. So they have to have some reason to go to work aside from that. They have to be treated fairly in terms of compensation, but they also have to figure it is better than playing golf every day or whatever it may be. And, so that's one of the jobs we have and we basically attack that the same way — we look at what they do the same way we look at what we do. We've got a wonderful group of shareholders. Before I ran this, I had a partnership. I had a great group of partners. And essentially, I like to be left alone to do what I did. I like to be judged on the scorecard at the end of the year rather than on every stroke, and not second guessed in a way that was inappropriate. I like to have people who understood the environment in which I was operating. And so the important thing we do with managers, generally, is to find the .400 hitters and then not tell them how to swing, as I put in the report. The second thing we do is allocate capital. And aside from that, we play bridge. (Laughter) Pretty much what happens at Berkshire. So, with any of the managers you might name here, we try to make it interesting and fun for them to run their business. We try to have a compensation arrangement that's appropriate for the kind of business they’re in. We have no company-wide compensation plan. We wouldn't dream of having some compensation expert or consultant come in and screw it up. (Laughter) We try to — some businesses require a lot of capital that we're in, some require no capital. Some are easy businesses where good profit margins are a cinch to come by, but we're really paying for the extra beyond that. Some are very tough businesses to make money in. And it would be crazy to have some huge framework that we try to place everybody in that — where one size would fit all. People, generally, are compensated relating in some manner that relates to how their business does as opposed to — there's no reason to pay anybody based on how Berkshire does, because no one has responsibility for Berkshire except for Charlie and me. And we try to make them responsible for their own units, compensated based on how those units do. We try to understand the businesses they’re in, so we know what the difference between a good performance and a bad performance — And that's about — that's how we work with people. We've had terrific luck over the years in retaining the managers that we wanted to retain. I think, largely, it's because — particularly if they sell us a business — to a great extent, the next day they're running it just as they were the day before. And they're having as much fun running their business as I am running Berkshire. Charlie?

查理·芒格嗯,我没什么要补充的,但我认为那种换位思考、己所不欲勿施于人的概念——它如此简单,当你停下来想一想时,但——阿吉特和沃伦晚上不打个电话聊一次的时候很少。这超越了一段商业关系,至少对我来说是这样。

CHARLIE MUNGERWell, I've got nothing to add, but I think that concept of treating the other fellow the way you'd like to be treated if the roles were reversed — it's so simple, when you stop to think about it, but — It's a rare evening when Ajit and Warren aren't talking once on the phone. It's more than a business relationship, at least it seems that way to me.

沃伦·巴菲特对,是的,确实是。而且会保持这样。

WARREN BUFFETTYeah, well, it is. It will stay that way, too.

查理·芒格顺便说一句,我们喜欢我们的业务——我们的关系——超越商业关系。

CHARLIE MUNGERAnd by the way, we like our businesses — our relationships — to be more than a business relationship

沃伦·巴菲特查理和我非常——我们基本上——这是一种奢侈,但我们应该努力维护这种奢侈——我们得以和我们喜欢的人一起工作。这让生活简单得多。可能也有助于成为美国最长寿者的目标。(笑声)

WARREN BUFFETTCharlie and I are very — we basically — it's a luxury but it's a luxury that we should try to nurture — we get to work with people we like. And it makes life a lot simpler. It probably helps in that goal of being the oldest living American, too. (Laughter)

查理·芒格对,而且我们倾向于喜欢我们钦佩的人。(笑声)

CHARLIE MUNGERYeah, and we tend to like people we admire. (Laughter)

沃伦·巴菲特对,查理,我们喜欢哪个我们不钦佩的人?(笑声)开始点名。这些人都有名字。(笑声)

WARREN BUFFETTYeah, who do we like that we don't admire, Charlie? (Laughter) Start naming names. These people have names. (Laughter)

健力士受苏格兰威士忌需求疲软影响

Guinness hurt by weak demand for scotch

沃伦·巴菲特第二区。

WARREN BUFFETTZone 2.

现场股东我叫彼得·贝弗林,来自瑞典。您如何看待健力士长期的经济增长前景?

AUDIENCE MEMBERMy name is Peter Bevelin from Sweden. How do you perceive Guinness long-term, economics growth-wise?

沃伦·巴菲特菲茨——请重复一遍,菲茨。是什么?哪家公司的增长前景?

WARREN BUFFETTFitz — would you repeat that please, Fitz. What was it? What firm growth-wise?

声音健力士。

VOICEGuinness.

现场股东健力士。

AUDIENCE MEMBERGuinness.

沃伦·巴菲特哦,健力士。我对健力士的产品不如查理那么懂。

WARREN BUFFETTOh, Guinness. I'm not as much of an expert on Guinness' products as Charlie is.

查理·芒格我们批准了。(笑声)

CHARLIE MUNGERWe approved that. (Laughter)

沃伦·巴菲特你没听到他说。他说,“我批准了。”我做决定买健力士,健力士已经——它从某个点下跌了——实际上,英镑价格差不多一样,但英镑大约在 1.46 美元或 -7,对 1.80 多美元的平均水平,所以我们有显著的汇兑损失。健力士的——尽管名字——你知道,主要产品当然是苏格兰威士忌。那是大部分钱所在的地方,尽管他们在酿造方面也赚不少钱。但蒸馏是主要业务。而,你知道,苏格兰威士忌的消费,特别是在这个国家,趋势根本不强,但我们买的时候也是如此。世界有些国家,它增长了,有些国家它是个巨大的声望物品。我的意思是,在远东某些地方,你为苏格兰威士忌付的钱越多,你越认为别人会觉得你更好。我完全不理解,但我希望它继续。(笑声)但是——苏格兰威士忌——全球苏格兰威士忌消费不值得一提。健力士在这生意里赚很多钱。但是,我不会——我在——公开历史中看不到任何东西——会让你相信苏格兰威士忌在实物量方面的增长前景很高。健力士本身,啤酒,实际上在一些国家表现出相当不错的增长率。实际上,在美国也是从一个非常小的基数开始的。但是,他们必须在蒸馏方面做得好,或者——我的意思是那将决定健力士的结果。我认为健力士管理得很好,是该业务中非常重要的公司。但是,我不会指望很多实物增长。查理,有什么——任何消费者洞察?

WARREN BUFFETTYou didn't hear him. He said, "I approved that." I made the decision to buy Guinness and Guinness has — it's down somewhat from — actually, the price in pounds is about the same but the pound is at about $1.46 or -7 against an average of $1.80-something, so we've had a significant exchange loss on that. The — Guinness' — despite the name — you know, the main product, of course, is scotch. And that's where most of the money is made, although they make good money in brewing. But, distilling is the main business. And, you know, the usage of scotch, particularly in this country, the trends have not been strong at all, but that was true when we bought it, too. There are some countries around the world where it's grown and there are certain countries where it's a huge prestige item. I mean, in certain parts of the Far East, the more you pay for scotch, the better you think people think of you. Which I don't understand completely, but I hope it continues. (Laughter) But — the scotch — worldwide scotch consumption has not been anything to write home about. Guinness makes a lot of money in the business. But, I would not — I don't see anything in the — in published history that would lead you to believe that the growth prospects, in terms of physical volume, are high for scotch. The — Guinness itself, the beer, actually has shown pretty good growth rates in some countries. Actually, from a very tiny base in the U.S. as well. But, they will have to do well in distilling or — I mean that will govern the outcome of Guinness. I think Guinness is well run and it's a very important company in that business. But, I wouldn't count on a lot of physical growth. Charlie, what — any consumer insights?

查理·芒格没有。(笑声)

CHARLIE MUNGERNo. (Laughter)

为什么巴菲特突然去世后伯克希尔会没事

Why Berkshire will be OK if Buffett dies suddenly

沃伦·巴菲特第三区。

WARREN BUFFETTZone 3.

现场股东巴菲特先生,我叫亚瑟·科琉斯(音),来自马萨诸塞州坎顿。我想知道您如何回应我的同事问我的问题:他们说伯克希尔·哈撒韦到目前为止是个好投资,但如果上帝不允许,沃伦·巴菲特先生出了什么事,您的投资会怎样?

AUDIENCE MEMBERMr. Buffett, my name is Arthur Coleus (PH) from Canton, Massachusetts. And I'd like to know how you’d respond to the question that my associates ask me when they say that Berkshire Hathaway has been a good investment up to now, but what happens to your investment if, God forbid, something happens to Mr. Warren Buffett?

沃伦·巴菲特嗯,我很高兴你没说查理·芒格。(笑声)不,伯克希尔会做得很好。我们有一群很棒的业务。我告诉过你我一生中做的两件事。就我们拥有的经理而言,你得进来真的想搞砸它,我想。我们没有这样的人,在伯克希尔的继任计划方面。然后是资本配置的问题。而且,你完全可以做得更糟,比如只是把钱加到我们已经持有的一些头寸上。所有权是——如果我今晚死了,所有权结构不会改变。所以,你有同样的一大块股票,和我一样有充分的利益希望有好的继任管理层。我的意思是,没有——不会有更大的利益。而且这不是个复杂的业务。我的意思是,如果你持有微软,你应该更担心比尔·盖茨,我想,或诸如此类的事。但这个地方,你知道,我们有下面一群人经营这些业务。你前几天没看到我在波仙珠宝卖珠宝。我的意思是,那是别人的工作。所以,我——它不是——它不是非常复杂。顺便说一句,我觉得我健康状况相当好。我的意思是这东西(可口可乐)会对你产生奇效,如果你试试的话。(笑声)查理,你想补充什么,作为——?

WARREN BUFFETTWell, I'm glad you didn't say Charlie Munger. (Laughter) No, there — Berkshire will do just fine. We've got a wonderful group of businesses. I've told you the two things I do in life. And, in terms of the managers we have, you have to come in and really want to mess it up, I would think. And we don't have anybody like that, in terms of succession plans at Berkshire. And then there's the question of allocation of capital. And, you could do worse than just adding it to some of the positions that we already had. The ownership is — if I die tonight, the ownership structure does not change. So, you've the same large block of stock that has every interest in having good successor management as I would. I mean, there’s no — there would be no greater interest. And it is not a complicated business. I mean, you ought to worry more about, if you own Microsoft, about Bill Gates, I think, or something of the sort. But, this place is, you know, we've got a group down here that are running these. You didn’t see me out at Borsheims selling any jewelry the other day. I mean, that's somebody else's job. So, I — it is not — it's not very complicated. Incidentally, I think I'm in pretty good health. I mean this stuff (Coca-Cola) will do wonders for you if you'll just try it. (Laughter) Charlie, do you want to add anything as the —?

查理·芒格对。我认为伯克希尔的前景会减弱——显然会减弱——如果沃伦明天早上倒下的话。但它仍会是一家极其出色的公司,我认为它仍会做得相当好。我年轻时曾为查理·斯库拉斯做法律工作。我听到他有一次说,我的业务,像这样的电影院,去年下降了 25%,而去年比前年下降了 25%,那又比大前年下降了 25%,然后他捶着桌子说,“但它仍然是个极其出色的业务。”

CHARLIE MUNGERYeah. I think the prospects of Berkshire would be diminished — obviously diminished — if Warren were to drop off tomorrow morning. But it would still be one hell of a company and I think it would still do quite well. I used to do legal work, when I was young, for Charlie Skouras. I heard him once say, my business, which was movie theaters like this one, was off 25 percent last year, and last year was off 25 percent from the year before, and that was off 25 percent from the year before, and then he pounded the table and he’d say, "But it’s still one hell of a business."

沃伦·巴菲特顺便说一句,这不是我们想测试的公式。

WARREN BUFFETTIt’s not a formula we want to test, incidentally.

查理·芒格不,不。(笑声)

CHARLIE MUNGERNo, no. (Laughter)

沃伦·巴菲特我们这里确实是个极其出色的业务。我的意思是——如果你看到伯克希尔总部发生了什么,你不会那么担心。那里发生的事情少之又少。(笑声)我们现在,是活动高峰期。就这样。

WARREN BUFFETTIt is one hell of a business that we've got here. I mean — and if you saw what happened at Berkshire headquarters, you would not worry as much. There's very little going on there that contributes to things. (Laughter) We’re, right now, at our peak of activity. This is it.

简单回答:也不合股

Easy answer: no reverse split, either

沃伦·巴菲特第四区。

WARREN BUFFETTZone 4.

现场股东首先,我叫阿尔·马丁,我妻子特里也在这。感谢邀请我们参加这次年会。星期六晚上的那场比赛让我既有点怀疑又很兴奋。我不知道哪边会把比赛故意输给另一边,但最后我看出来了。第一个问题其实部分回答了,但没完全说清楚。董事会考虑过合股吗?我的经验是——

AUDIENCE MEMBERFirst of all, my name is Al Martin (PH) and my wife Terry (PH) is here with me. And I appreciate the invitation to attend this meeting. I was a little bit dubious and quite excited at that game Saturday night. I didn't know which side was going to throw the game to the other one. But I did find out at the end. The first question, actually, was somewhat answered, but not fully. Has the board considered a reverse split? My experience has been that —

沃伦·巴菲特你愿意把这个提成动议吗?有人提了个合股的动议。(笑声)

WARREN BUFFETTWould you like to make that a motion? There was a motion for a reserve — reverse split. (Laughter)

现场股东我想说的是二合一,因为如果是三合一或四合一,我可能最后连一股都不剩了,或者只剩零碎股。不过,反正我的经验是,所有拆过股的股票,之后两三个月或两三年都跌了,包括你正在喝的那个——它已经变成没气的可乐了。还有,我注意到默克这几年跌得很低,它之前做了三合一拆股。所以,我觉得,你知道,拆股的理由是让它更买得起。但我的经验是,我买的每一只股票从来没让我觉得买得起。我买它的理由是因为我觉得不买就亏了。所以我想,这是一种不同的哲学,某种程度上和那些运行股票的董事会间接分享。第二个问题是关于——

AUDIENCE MEMBERI would say a two-for-one because if it were three or four-for-one I might end up with no shares. Or fractional shares. But, anyway, my experience has been that all of the stocks that have split have gone down in the next two or three months or the next two or three years, including one which you are drinking, which is a flat Coke. Also, I have observed Merck over the last several years to be hitting a low, which split three-for-one. So, I think that, you know, the reasons for splitting stocks are to make it affordable. I found that every stock I ever bought was never affordable. I found the reason I bought it was because I couldn't afford not to buy it. So that's a different philosophy, I guess, as somewhat shared indirectly with the boards running the stock. The second question, which is — has to do with —

沃伦·巴菲特希望这个问题和第一个一样简单。(笑声)

WARREN BUFFETTHope it’s as easy as the first question. (Laughter)

现场股东嗯,我因为这个原因没想等第一个问题的答案,因为那可能很复杂、很让人困惑之类。

AUDIENCE MEMBERWell, I didn't want to wait for an answer of the first question for that reason, because it could be complicated and confusing and so forth.

希拉里·克林顿作为商品交易员的成功

Hillary Clinton's success as commodities trader

现场股东第二个问题是,董事会能否考虑聘请一位大宗商品经纪人,或一名律师,或者两者都请,来采取类似希拉里·克林顿那样的行动?我认为,你知道,一夜之间让你的净资产增加四倍,这可不只是诱人。我们有些人甚至可能愿意等上十个月,来获得 100 比 1 的资金回报。

<<<END P 1>>>

AUDIENCE MEMBERThe second question has to do with, could the board consider looking into a commodity broker, or a lawyer, or both, that could take action similar to Hillary Clinton’s? I think, you know, making your net worth go up by a factor of five overnight is more than enticing. Some of us might even want to wait for ten months to get a 100-to-1 return on the money.

沃伦·巴菲特嗯,我想说——我想对你说,当我看到一天之内 530% 的回报时,查理从来没为我们做到过。我是说——(笑声)——这确实让我重新评估伯克希尔的继任计划了。(笑声)而且希拉里几年后可能就自由了。(笑声和掌声)我希望你鼓掌是因为她来伯克希尔,而不是——不过我把这留给你们——(笑声)好的,那是他们的第二个问题。(笑)

WARREN BUFFETTWell, I want to say — I want to say to you, when I saw that 530 percent in one day, it — Charlie has never done that for us. I mean — (laughter) — it really caused me to reassess succession plans at Berkshire. (Laughter) And Hillary may be free in a few years. (Laughter and applause) I hope you're applauding over her coming to Berkshire, not — but I’ll leave that up — (Laughter) OK, that was their second question. (Laughs)

现场股东那是我的第二个问题。当然,根据我的经验,我们大多数人都想透了这个情况,我觉得这挺投机的,但我发现,交易方面的规则和法规是被“解释”出来的,而不是被执行的。我觉得这特别适用于这个案例。那么,我们继续第三个问题吧。(笑声)

AUDIENCE MEMBERThat was my second question. Of course, in my experience, it's been that most of us have thought through this situation and I guess it's pretty speculative, but I found out that the rules and laws that are made for trading are interpreted rather than enforced. And I think that applied to this particular case, so let's go on to the third question. (Laughter)

沃伦·巴菲特好吧。问题越来越简单了。(笑声)

WARREN BUFFETTAlright. They're getting easier. (Laughter)

蓝筹印花在巴菲特和芒格手下是一场灾难

Blue Chip Stamps is a disaster under Buffett and Munger

现场股东这个真的简单。我妻子收集蓝筹印花很多很多年了。她带了一些印花来。她该拿它们怎么办?

AUDIENCE MEMBERThis one is real easy. My wife was a collector of Blue Chip stamps for many, many years. And she brought some stamps with her. What should she do with them?

沃伦·巴菲特嗯,那——我们可以给你一个明确的答案。查理和我进入印花交易行业,是在什么时候施展我们的魔法,大概是 1969 年左右吧,查理?

WARREN BUFFETTWell, that — we can give you a definitive answer to that. Charlie and I entered the trading stamp business to apply our wizardry to it in what, 1969 or so, Charlie?

查理·芒格是的。

CHARLIE MUNGERYes.

沃伦·巴菲特那时我们做了大概 1.1 亿?

WARREN BUFFETTWe were doing what then, about 110 million?

查理·芒格不,后来到了 1.2 亿。

CHARLIE MUNGERNo, it went up to 120.

沃伦·巴菲特好吧。然后我们来了,今年我们会做多少,大概 40 万?

WARREN BUFFETTOK. And then we arrived on the scene and we're going to do what, about 400,000 this year?

查理·芒格是的。

CHARLIE MUNGERYes.

沃伦·巴菲特是啊。(笑声)这说明当你的管理层变得活跃时,会发生什么。(笑声)

WARREN BUFFETTYeah. (Laughter) That shows you what can be done when your management gets active. (Laughter)

查理·芒格我们见证了一个 99.5% 的衰退。(笑声)

CHARLIE MUNGERWe have presided over a decline of 99 1/2 percent. (Laughter)

沃伦·巴菲特是啊。是啊。但我们在等反弹——(笑声)我要说的是,印花交易行业,就像各位一直关注的人都知道,它只靠浮存金才能运作。我是说,60 年代有非常非常高的比例的印花都被兑现了。有些年份,我们达到了 99%,我相信——我们抽样过回收率——因为它们发放的量太大了。但我们对任何持有印花之人的建议是,留着它们,因为它们会成为收藏品,而且,如果你们拿来给我们,我们还得给你们商品。告诉她留着。除了增值,它们不会别的。(笑声)

WARREN BUFFETTYeah. Yeah. But, we're waiting for a bounce — (Laughter) I would say this. The trading stamp business, as those of you who have followed all know, it only works because of the float. I mean, there — a very, very high percentage of the stamps in the '60s were cashed in. We have some years that we've gone up to 99 percent, I believe — we sampled the returns — because they were given out in such quantity. But, our advice to anyone who has stamps is to save them because they're going to be collector's items, and besides if you bring them to us we have to give you merchandise for them. Tell her to keep them. They'll do nothing but gain in value over years. (Laughter)

拆股不会提高长期平均价格

Stock split wouldn't raise long-term average price

沃伦·巴菲特顺便说回你关于拆股的观点。我想大多数人认为拆股后股票能卖出更高的总价。其一,我们一开始就不一定认为那是可取的。其二,我们不认为从长期来看那一定会成真。我们认为,在现有政策下,我们的股票比大幅拆股更有可能在长期中被合理定价。我们也不认为平均价格一定会更高。我们认为波动性可能会更大一些,而我们看不出波动性对我们股东整体有什么好处。

WARREN BUFFETTGoing back, incidentally, to your point on the split. I think most people think that the stock would sell for more money split. A, we wouldn’t necessarily think that was advisable in the first place. But we — in the second place, we don't think it would necessarily be true over a period of time. We think our stock is more likely to be rationally priced over time following the present policies than if we were to split it in some major way. And we don't think the average price would necessarily be higher. We think that the volatility would probably be somewhat greater, and we see no way that volatility helps our shareholders as a group.

美联储主席格林斯潘的行动“相当合理”

Fed Chairman Greenspan's actions are "quite sound"

沃伦·巴菲特第五区。

WARREN BUFFETTZone 5.

现场股东我是来自奥马哈的佩格·加拉格尔。巴菲特先生,你有兴趣影响美联储的格林斯潘先生,让他停止加息吗?

AUDIENCE MEMBERI am Peg Gallagher from Omaha. Mr. Buffett, are you interested in influencing Mr. Greenspan at the Fed to stop raising interest rates?

沃伦·巴菲特嗯,我对他没什么影响力。他多年前曾是大都会/美国广播公司的董事,我跟他略有所识。但我认为,在这个问题上,没人能对格林斯潘先生施加什么影响。不过,总体而言,我认为他在美联储主席任期内的行动相当合理。我是说,正如马丁先生多年前所说,美联储的职责之一,就是偶尔在宴会正酣时把酒撤走。这是一项极难量化、需要日复一日与市场打交道的政策。当然,美联储的根本职责一直是逆风而行。这当然意味着,如果风向突变,你就会摔个脸朝地。但那是另一个问题了。不过——我认为他所做的可能大致是恰当的。我想,他在推高短期利率的同时,对长期利率发生的变化可能多少有些意外。我猜他原本希望——这只是我个人的猜测——在周期初期对短期利率出手,或许能让人们对长期利率更有信心,从而让收益率曲线变得平坦一些。对此我并不确定。他可能对这点有点意外。但他的工作可不容易。所以,我个人不会在事后去指摘他。查理,你觉得他怎么样?

WARREN BUFFETTWell, I wouldn’t have any influence with him. He was on the board of Cap Cities some years ago and I know him a bit. But I don't think anyone would have any influence with Mr. Greenspan on that point. But, I generally think that his actions have been quite sound during his period as Fed chief. I mean, it's part of the job of the Fed, as Mr. Martin said many years ago, was to take away the punchbowl at the party, occasionally. And that's a very difficult, difficult policy to quantify working with markets day-by-day. And, of course, it's always been the job of the Fed, basically, to lean against the wind. Which, of course, means if the wind changes, you fall flat on your face. But that's another question. But the — I don't — I think what he has done is probably been somewhat appropriate. I think he's probably been surprised, a little bit, as to what has happened with long-term rates as he's nudged up short-term rates. I think he was hoping that — this is just a guess on my part — that action, sort of early in the cycle on the short-term rate front, would — might make people feel more confident about the longer-term rates and therefore that the yield curve would flatten some. I don't know that. And, he may have been a little surprised on that. But it's not an easy job he has. So, I would not second guess him myself. Charlie, how do you feel about him?

查理·芒格挺好。(笑声)

CHARLIE MUNGERFine. (Laughter)

沃伦·巴菲特格林斯潘过关了。(笑声)

WARREN BUFFETTGreenspan is safe. (Laughter)

不要在意别人对股票的看法

Don't pay attention to what people say about stocks

沃伦·巴菲特第六区。

WARREN BUFFETTZone 6.

米勒巴菲特先生,我是来自圣路易斯的李·米勒。4 月 18 日的《巴伦周刊》上有篇文章,试图计算伯克希尔·哈撒韦每股背后的价值。我肯定你对此有些看法,我很想听听你在这个问题上的见解。

MILLERMr. Buffett, I'm Lee Miller (PH) from St Louis. There was an article in the April 18th Barron’s that attempted to calculate the value behind each Berkshire Hathaway share. I'm sure you have some views on that and I’d be very interested in your perspective on that issue.

沃伦·巴菲特是的,大约一周前《巴伦周刊》有篇文章。同一位作者大约四年前也写过一篇文章,得出的结论几乎相同,但愿他在此期间没做空,但——(笑声)我这样说吧。这不是我计算伯克希尔内在价值的方法。但证券市场上,每个人都会据此做出选择。每天有人卖出一些伯克希尔的股票,有人买入,你知道,他们大概是对估值各有不同看法。我得说,我觉得挺奇怪,他显然忘了我们还经营保险业务,但这——没什么——(掌声)。这真的没什么影响。我是说,我们根本不理会别人对可口可乐股票、吉列股票或任何此类东西的言论。我是说,随便哪一天,都可能有 200 万股可口可乐股票易手。那意味着很多人在卖,很多人在买。如果你跟一个人聊,你会听到一种说法,跟另一个人聊又是另一种说法——你真的不应该根据别人的想法来做证券决策。如果你是那样做的,你就该考虑干点别的,因为——靠民意调查——你在华尔街是发不了财的。所以,你真的应该坚持投资那些你觉得自己能够评估的企业。我不认为——我是说,查理和我,我们从不看那些预测经济会怎样、市场会怎样、或者任何人会怎么说的文章。任何时候我看到有文章说,你知道,这些分析师对某家企业说东道西,这对我们来说毫无意义。靠风向标是发不了财的。

WARREN BUFFETTYeah, there was an article about a week or so ago in Barron's. The same fellow wrote an article about four years ago reaching pretty much the same conclusion, and I hope he hasn't been short in between, but the — (Laughter) I would say this. It is not the way I would calculate the intrinsic value of Berkshire. But everyone in securities markets make choices on that. Every day somebody sells a few shares of Berkshire and someone sell — buys — and, you know, they are probably coming to differing opinions about valuation. I would say that I found it strange that apparently he forgot we were in the insurance business, but that — that's not — (Applause). It really doesn't make any difference. I mean, what — we don't pay any attention to what people say about Coca-Cola stock or Gillette stock or any of those things. I mean, on any given day, two million shares of Coca-Cola may trade. That's a lot of people selling, a lot of people buying. If you talk to one person, you’d hear one thing, and you’d talk to another — you really should not make decisions in securities based on what other people think. If you're doing that, you should think about doing something else, because it's — A public opinion poll will just — it will not get you rich on Wall Street. So you really want to stick with businesses that you feel you can somehow evaluate yourself. And, I don't think — I mean Charlie and I, we don't read anything about what business is going to be — the economy is going to do, or the market's going to do, or what anybody — Anytime I see some article that says, you know, these analysts say this or that about some business, it just — it doesn't mean anything to us. You cannot get rich with a weather vane.

判断银行股回购应具体案例具体分析

Judge bank stock buybacks on case-by-case basis

沃伦·巴菲特第七区。

WARREN BUFFETTZone 7.

现场股东我是来自肯塔基州列克星敦的爱德华·巴尔。我想问的是,考虑到银行业的资本充足程度,您认为是否应该有更多银行像太阳信托银行那样大规模回购自己的股票,而不是只进行象征性的回购或仅仅获得授权?此外,还有一个相关的银行业问题。当银行拒绝用现金收购其他银行,转而采用购买法而非行业通行的权益结合法进行会计处理时,即使它们自己发行的股票可能处于低迷或低估状态,它们是否过于担心商誉摊销了?

AUDIENCE MEMBERI’m Edward Barr from Lexington, Kentucky, and I'd like to ask, given the amount of capital in the banking industry, do you think that more banks should be buying back significant amounts of their stock, like SunTrust, versus just the token amounts that they're buying back or just the authorized amounts? And then also, related question in banking. Are they — are banks too focused on goodwill amortization when declining to buy other banks for cash, thereby using purchase accounting versus the normal practice in the industry of pooling accounting even when the stock they issue may be depressed or undervalued?

沃伦·巴菲特嗯,第一个关于行业资本的问题——这——你真的需要逐家银行去看,现在进行股票回购的银行确实比以前多很多。你提到了太阳信托,但国民城市银行——它们回购了,我记得,5%——克利夫兰的国民城市银行——第一季度回购了 5% 的股票。现在回购活动多得多,这完全是管理层基于自身判断做出的决定——这关乎他们未来所需的资本水平,什么样的资本水平能使他们获得自己认为合适的净资产收益率,以及他们觉得自己股票值不值得用这个价格去买。所以,我认为你需要具体案例具体分析。我们当然乐见这种情况,如果我们持有一家银行,我们会——或者持有某银行的股票——我们会乐于看到该银行以我们认为有吸引力的价格回购自家股票。我们会认为他们对自己银行的了解,大概率比要对其他将要收购的银行更深,如果数字合适,这是一种很有吸引力的资本运用方式。

WARREN BUFFETTWell, the first question about the capital in the industry — that — you really have to look at that on a bank-by-bank basis and there is a lot more repurchasing of shares by banks taking place. You mentioned SunTrust, but National City is — they bought it back, I think, 5 percent of their — National City of Cleveland — bought back 5 percent of their stock in the first quarter. There's much more repurchasing going on, and that's simply a judgment call by management that — as to the level of capital they need going forward, and what level of capital enables them to earn the return on equity that they think appropriate and whether they — what they feel like paying for their own shares. So, I think you have to look at that on case-by-case. We certainly like it, if we were to own a bank, we would — or own shares in a bank — we would like the idea of the bank repurchasing its stock at a price that we thought was attractive. We would think that they probably knew more about their own bank than some other bank they were going to buy and that if the numbers are right, it's an attractive way to use capital.

我们不看重一项交易的会计处理方式

We don't pay attention to accounting of a transaction

沃伦·巴菲特你的第二个问题,关于商誉摊销、购买法与权益结合法的对比:我们不在乎——在伯克希尔,某项交易适用哪种会计处理,对我们完全无所谓。我们关心的是交易的经济实质。有些银行——有些企业,或许是大多数企业——偏爱权益结合法,因为他们不想承担商誉摊销费用。我们认为我们的股东足够聪明,尤其是如果我们把会计后果向他们讲清楚——我们认为他们足够聪明,能够看穿会计表象,看清伯克希尔各项业务的经济现实。而我觉得有些管理层低估了自己的股东群体,大搞各种财务杂技,好让费用按某种特定方式呈现,而不是——正如你指出的——他们用现金收购往往比自己用股票当对价更划算,但他们可能更愿意用自己的股票,因为能避开商誉费用。我们过去在年报里写过一些关于商誉的内容,可能涉及这个话题。我们不在乎会计——我们基本上会为任何我们正在考察的企业重做会计账,因为在脑子里我们想要有一套标准化的方式来看待企业。如果一家公司通过权益结合法完成交易,另一家通过购买法完成交易,我们会在自己脑子里重新调整,使之具有可比性。查理?

WARREN BUFFETTYour second question about goodwill amortization and purchase accounting versus pooling: we care not — at Berkshire, it absolutely makes no difference to us what accounting treatment we get on something. We are interested in the economics of a transaction. Some banks — some businesses generally, most businesses perhaps — prefer pooling because they don't like to take a goodwill amortization charge. We think our shareholders are smart enough, particularly if we make it clear to them — the accounting consequences — we think they're smart enough to look through to the economic reality of what Berkshire's businesses are all about. And I think that some managements sell short their own ownership group by doing various kinds of financial acrobatics in order to have the charges come in a certain way rather than, as you point out, often they might be better off buying for cash rather than using their own stock as currency, but they may prefer to use their own stock because they avoid goodwill charges. We've written a few things on goodwill in the past and past annual reports that might get to that subject. We don't care what accounting — we sort of rewrite the accounting for any business that we're looking at, because in our heads we want to have, in effect, a standardized way of looking at businesses. And if one company goes through pooling transactions and another goes through purchase transactions, we're going to recast them in our own minds so that there is comparability. Charlie?

查理·芒格没错,公布的会计结果是按标准惯例编制的,它们是经济分析的起点。从功能性角度看,这些数字经常相当荒谬。我不是在批评会计惯例,除了某些方面。(笑声)

CHARLIE MUNGERYeah, the published accounting results are in accordance with standard convention and they’re a place to start economic analysis. The figures are frequently quite silly on a functional basis. I'm not criticizing accounting conventions except for some. (Laughter)

沃伦·巴菲特嗯。

WARREN BUFFETTYeah.

查理·芒格但,我认为它只是思考经济现实的起点。从本质上看,它们不可能完美贴合——甚至没法较好地贴合——经济现实。

CHARLIE MUNGERBut, I think it's just a place to start thinking about economic reality. By their nature, they can't tie perfectly — they can't even tie very well — to economic reality.

沃伦·巴菲特当我们发现管理层一门心思扑在会计考量上时,会把这看作一个负面因素。但,这种现象太普遍了,我们不能仅凭这一点就把他们完全排除在外。有那么多管理层把精力放在会计上,在会计上花的时间,真是让我相当惊讶——这实在徒劳无功。如果你发现一家管理层不在乎会计,却能用清晰的语言向你解释清楚实际情况,我认为你该把这当作持有那只证券的一个加分项。

WARREN BUFFETTWe regard it is a negative when we find a management that's preoccupied with accounting considerations. But, we find it so frequent that we can't afford to use it as a total exclusionary factor. It really surprises me how many managements focus on accounting, and the time they spend on it, the — it's really unproductive. If you find a management that doesn't care about the accounting but does explain to you in clear terms what's going on, I think you should regard that as a plus in owning a security.

巴菲特赞扬所罗门兄弟新管理层

Buffett praises new Salomon Brothers management

沃伦·巴菲特第一区。

WARREN BUFFETTZone 1.

现场股东巴菲特先生,我叫比尔·阿克曼,来自纽约市。我的问题是关于所罗门兄弟作为一项投资的吸引力。您之前谈到过杠杆以及杠杆的危险。所罗门是一家杠杆率达 30 比 1 的企业,利润率极窄,考虑到其所使用的杠杆量,净资产收益率相对不高。这家公司对您有什么吸引力?

AUDIENCE MEMBERMr. Buffett, my name is Bill Ackman. I'm from New York City. And my question relates to the appeal of Salomon Brothers as an investment. You talked earlier about leverage and the dangers of leverage. Salomon is a business which is levered 30-to-1, which has very narrow margins, and earns a relatively modest return on equity, in light of the amount of leverage that they use. What is the appeal of the business to you?

沃伦·巴菲特今天我们请到了所罗门公司(母公司)的首席执行官,以及所罗门兄弟(投资银行部门)的首席执行官。我想说,让我和查理感到特别欣慰的一件事,就是负责运营这两块业务的那两位同仁。他们在极为艰难的环境下做得异常出色,今天在场的约翰·麦克法兰(John Macfarlane)同样功不可没。这三位——我在年报里提到了四位——没有他们三个,所罗门今天就不会在这里。没有他们,这家公司未来也无法成为它应该成为的样子。他们完成了一项绝对一流的工作。正如你所指出的,这种业务使用了大量杠杆。从一方面看,它使用的杠杆并没有看起来那么多;从另一方面看,它实际使用的杠杆甚至比看上去还要多。但考验在于:第一,他们能否以某种方式管控这项业务,使杠杆不构成危险;其次,他们在使用杠杆的同时能赚到多高的净资产收益率。当你必然要承担一定程度的系统性风险,并动用大量借来的资金时,你当然应该期望比那些极其平淡的生意赚到更高的净资产收益率。不过,我不知道你是否见过鲍勃(Bob Denham)和德里克(Deryck Maughan),但我想,把杠杆交到他们手里,比交给你能想象到的任何其他人手里,你都会更安心。查理?

WARREN BUFFETTWe have here today the chief executive of Salomon, Inc., the parent company, and also the chief executive of Salomon Brothers, the investment banking arm. And, I would say one of the things we — Charlie and I — feel extraordinarily good about are the two fellows that are running that operation. They did an exceptional job under extraordinarily difficult circumstances, as did John Macfarlane, who's also here today. The three of them — I mentioned four people in the annual report — and Salomon wouldn't be here today without those three. And it wouldn't be the company in the future that it's going to be without them. They did an absolutely fabulous job. It's the sort of business that, as you point out, uses a lot of leverage. It doesn't — in one way it doesn't use as much as it looks like and in another way it uses even more than it looks like. But — it — the test will be: A, whether they control that business in a way that that leverage does not prove dangerous, and secondly, what kind of returns on equity they earn while using it. You certainly should expect to earn somewhat higher returns on equity when you are necessarily exposed to a small amount of systemic risk and significant amounts of borrowed money, than you would in a business that's an extremely plain vanilla business. But, I don't know whether you've met Bob and Deryck, but, I think you'd feel better about having a leverage in their hands than about any other hand you can imagine. Charlie?

查理·芒格我们请那三位先生站起来,好不好?

CHARLIE MUNGERWhy don't we have those three gentlemen stand up?

沃伦·巴菲特对,你们应该给他们鼓鼓掌。

WARREN BUFFETTYeah, you ought to give them a hand.

查理·芒格过去这一年,他们确实为伯克希尔立了大功。

CHARLIE MUNGERThey really have done a job for Berkshire in this last year.

沃伦·巴菲特是啊,我来带头为他们鼓掌。他们在哪儿?哦,在那儿。(掌声)我之前提过,但值得再讲一遍。德里克是在 1991 年 8 月 18 日接手所罗门兄弟运营主管工作的。他当时不知道——也不可能确切知道自己会面临什么。过了两三个月,我们之间还从未谈过薪酬的事。他没有要求伯克希尔,或者我个人,为他提供赔偿担保,因为他接手时并不知道会有什么法律问题。我们也不知道最终会发现什么。他投入了令人难以置信的工作时间,才把那地方撑住,这绝非易事。鲍勃·德纳姆(Bob Denham),我猜大概是 23 号前后给他打的电话,也可能是 20 号。那是个周五。我在 8 月 24 号周六回到了家。他当时在加利福尼亚过着舒心平静的日子。拥有一流律所,一群优质客户,他妻子在那里也有份好工作。我告诉他我身陷一团乱麻,别无它选;三天后他就回到了纽约,住进巴特里城的一间小公寓,接手所罗门的总法律顾问一职。他们找到约翰·麦克法兰是在那个周日,18 号。我记得他当时好像在参加铁人三项之类的。这可不是查理和我推崇的生活方式,不过——(笑声)他被人从赛场上拽了回来,我记得约翰当时人在新泽西,后来就窝进了市中心运动俱乐部(Downtown Athletic Club)。他的任务是让当时拥有 1500 亿美元资产负债表的公司维持资金运转,那段时间左右各方都在取消合作。不是因为我们信用不好,而是因为他们暂时根本不想跟我们有任何瓜葛。世界银行、得州养老基金,还有加州公共雇员退休基金(CalPERS),所有这些机构都在同一时间切断资金——而对一家企业来说,资金,正如刚才那位先生所说,是所罗门这类公司的生命线。所以,这三位理应得到热烈的掌声——实际上最应该由所罗门的股东来为他们鼓掌——但反过来说,我们在座各位也要感谢他们,因为我们在所罗门有一笔重要投资。在此,我向他们公开致谢。(掌声)

WARREN BUFFETTYeah, I’ll lead the applause for them. Where are they? There they are. (Applause). I mentioned this before, but it's worth mentioning again. Deryck took on the job of being the operating head of Salomon Brothers on what, August 18th, 1991. He didn't know what — he couldn't know what he was getting into, exactly. He — two months later or three months later, we’d never had a conversation about compensation. He did not ask me for Berkshire, or my, guarantee for indemnification because he was walking in not knowing legal problems. We didn't know what we would finally uncover. And he worked incredible hours to keep that place together, which was not easy. Bob Denham, I called — I guess on the 23rd or so, 20th. I called him on a Friday. I got home on a Saturday, the 24th of August. He was living a nice pleasant peaceful life in California. And had a first class law firm, a good group of clients, wife had a good job there. And I told him I was in a mess and there wasn't any second choice and three days later he was back in New York and living in a small apartment in Battery City and handling the general counsel's job at Salomon. They found John Macfarlane on that Sunday, on the 18th. I think he was running a triathlon or something. Not a practice that Charlie and I follow, but, ah — (Laughter) And he was yanked from that and came down, and I think John was over in New Jersey, but he holed up in the Downtown Athletic Club. And it was his job to keep funding what was then $150 billion balance sheet during a period when people right and left were canceling. It’s not because we weren't a good credit, but because they just didn't want to have anything to do with us for a while. And the World Bank and the State of Texas pension fund and CalPERS, all these people were shutting off funding at a time — and funding in a business is — gentleman just indicated — is the lifeblood of an enterprise like Salomon. And so those three deserve an enormous hand by — really by the Salomon shareholders — but by this group in turn because we have an important investment. So I thank them publicly. (Applause)

危机后监管收紧,西科金融出售小型储贷机构

Wesco sold small savings and loan as regulations tightened after crisis

沃伦·巴菲特第二区。

WARREN BUFFETTZone 2.

现场股东我是凯利·兰森,来自得克萨斯州圣安东尼奥。我想请您谈谈互助储蓄贷款公司(Mutual Savings and Loan)的情况。年报里只在一个脚注提到它的存款已由一家联邦储蓄银行接手。另外,西科金融的年报,我知道它以前会并入伯克希尔年报。也想请您谈谈这方面的情况。

AUDIENCE MEMBERI’m Kelly Ranson from San Antonio, Texas. And I wondered if you could comment on the Mutual Savings and Loan. There was just a footnote that the deposits have been assumed by a federal savings bank. And also, what about the annual report for Wesco Financial that I know it used to be in the annual report for Berkshire. Just wondered if you could comment on that, please.

沃伦·巴菲特这个问题是——我们——我们持股 80% 的子公司西科金融去年卖掉了它在帕萨迪纳互助储蓄贷款公司的股权。让查理来谈这个。第二个问题是关于西科的年报,任何伯克希尔股东只要写信给西科就能索取。只是我们发现装订上的麻烦和其他一些问题,让我们有点难办,没法每年都把它装订进我们的年报里。所以现在我们——我们向任何一位伯克希尔股东,只要想要,我们都会提供。查理,想谈谈卖掉互助储蓄这事吗?

WARREN BUFFETTThe question is about — we — our 80 percent-owned subsidiary Wesco Financial sold its ownership in Mutual Savings and Loan of Pasadena last year. I'll let Charlie comment on that. And then the second question is about the Wesco report, which is available to any Berkshire shareholder simply by writing Wesco. But, we found that the stapling problems and other things made it a little difficult to keep adding that every year to the report. So, now we just — we make it available to anyone who would, at Berkshire, who would like to have it. But Charlie, want to comment on the sale of Mutual?

查理·芒格好的。经历了全国范围内大规模丑闻和破产潮之后,储蓄贷款行业受到了极其严格的监管。而当时我们旗下只有一家非常小的储蓄贷款协会。新的监管要求,加上它在我们的业务里体量极小,让我们觉得没有它反而更好。这样的事情在伯克希尔时不时就会发生。我们确实偶尔会退出某些业务。顺便提一句,我们保留改变主意的权利。我一直很喜欢凯恩斯勋爵说过的话,他说每当他了解到新的事实或产生新的见解,就会改变想法,说完他又反问别人:你会怎么做?所以我们就改变了想法。

CHARLIE MUNGERYes. The savings and loan business became very much more heavily regulated after the huge nationwide collection of scandal and insolvency and so on. And meanwhile, we had a very small savings and loan association. And the combination of the new regulation, and the fact that it was a very small part of our operation, made us decide that we were better off without it. That does happen from time to time in Berkshire. We do exit once in a while. And, by the way, we would reserve the right to change our mind. I always liked Lord Keynes when he said that he got new facts or new insights, why he changed his mind and then he'd say, what do you do? So we changed our mind.

沃伦·巴菲特他们开始——他们让互助储蓄的董事们周六都跑去上课,对吧,查理?还是什么来着?我觉得这事儿促使我们最终决定放弃互助储蓄。

WARREN BUFFETTThey start — they asked our directors at Mutual to start going to school on Saturday, didn't they, Charlie? Or something? I think that helped change our mind about Mutual.

查理·芒格有些时候就该用脚投票。(笑声)

CHARLIE MUNGERThere's a time to vote with your feet. (Laughter)

沃伦·巴菲特还有你的钱包。

WARREN BUFFETTAnd even your wallet.

鞋业很难做,但戴克斯特鞋业(Dexter)有杰出的管理者

Shoe industry is tough, but Dexter has great managers

沃伦·巴菲特3 区。

WARREN BUFFETTZone 3.

现场股东(听不清)芝加哥。你能谈谈鞋业的某些经济特征吗?是怎样的特征让这个行业能盈利,并在你看来具有吸引力?

AUDIENCE MEMBER(Inaudible) Chicago. Can you speak to some of the economic characteristics of the shoe industry that allow the business to be profitable and, in your view, attractive?

沃伦·巴菲特我没听清。你听清了吗,查理?

WARREN BUFFETTI didn’t hear that. Did you hear that, Charlie?

查理·芒格他想让你评价一下鞋业有什么可取之处。

CHARLIE MUNGERHe wanted you to comment on the merits of the shoe industry.

沃伦·巴菲特呃,我想过去几年发生的事已经很清楚地表明了我们对鞋业的看法。我们觉得这是一个很好的行业,前提是你的合作伙伴是弗兰克·鲁尼(Frank Rooney)、吉姆·伊斯勒(Jim Issler)、彼得·伦德尔(Peter Lunder)和哈罗德·阿尔方德(Harold Alfond)。否则的话,这行就没那么好干了。我们有好几家极其优秀的鞋业公司,但它们的出色并非因为我们用的皮料来自什么特殊的牛,或者诸如此类的原因。我们有两家公司——其实是三家,现在洛厄尔(Lowell)也加了进来——业绩确实非凡。我相信,这些同样的管理层去任何一个行业都会取得巨大的成功。不过,他们进了——他们就在鞋业里,而这些公司取得了非同寻常的净资产收益率和销售利润率。它们在业内享有极高的声誉。我想,只要能找到办法在鞋业扩张,同时继续任用这些管理层,我们会非常兴奋地去做。这并不是因为我们觉得鞋业本身毫无风险,或者有什么必胜把握。而是因为我们在鞋业里凝聚了大量人才,只要拥有人才,我们就希望想办法给他们尽可能广阔的施展空间。我们将来扩张鞋业,甚至可能相当大幅度地扩张,也并非没有可能。

WARREN BUFFETTWell, I think our feelings for the shoe industry are very clear from what’s been happening the last few years. We think it's a great business to be in as long as you're in with Frank Rooney and Jim Issler and Peter Lunder and Harold Alfond. Otherwise, it hasn't been too good. The — we have a couple of extraordinary shoe operations, but they're not extraordinary because we get our leather from different steers or anything of the sort. It's — we have two companies, really three now that Lowell's been brought in, too, but that have truly extraordinary records. I think those same managements would have been enormous successes in any business they'd gone into. But, they have gone into the — they are in the shoe business and the companies earn unusual returns on equity. They earn unusual returns on sale. They've got terrific trade reputations. And I think that to the extent we can find ways to expand in the shoe business while employing those managements, we’ll be very excited about doing so. It isn't because we think that the shoe industry is any cinch, you know, per se, or anything of the sort. But we've got a lot of talent employed in the shoe business and whenever we've got talent we like to try and figure out a way to give them as big a domain as we can. And it's not inconceivable that we would expand the shoe business, perhaps even significantly over time.

巴菲特谈投资烟草公司

Buffett on investing in tobacco companies

沃伦·巴菲特4 区。

WARREN BUFFETTZone 4.

现场股东好的,谢谢,巴菲特先生。我叫斯图尔特·哈特曼(Stewart Hartman),来自苏城。吸取刚才 4 区提问环节的简短教训,我会尽量简洁。考虑到烟草行业目前正面临严格审查,第一个问题,您认为那些巨大的现金牛业务前景如何?其次,考虑到它们的债务风险,这个行业要到哪一步才会对您有吸引力?

AUDIENCE MEMBERYeah, thanks Mr. Buffett. My name is Stewart Hartman from Sioux City. After the brevity of the last question from section 4, I'll try to be extremely brief. The — given the scrutiny that the tobacco business is going under right now, number one, what do you see as the business prospects for those huge cash cows? And, at any point, would that be attractive to you given their liability?

沃伦·巴菲特这个问题是关于烟草行业的未来?我——我知道的可能不比你多,因为这其中牵扯到大量涉及社会态度的问题,对这一点的判断,你完全可以和我形成相似的看法。但是,就我个人而言,我不会愿意把我净资产中一个很大的比例放在烟草生意上。不过——它们的未来也许会比我预想的要好。我真不觉得自己对此有什么独到见解。查理,你——?

WARREN BUFFETTThe question is about the future of the tobacco business? I don't — I probably know no more about that then you do because it's fraught with questions that relate to societal attitudes and you can form an opinion on that just as well as I could. But, I would not like to have a significant percentage of my net worth in the tobacco business myself, but — They may have better futures than I envision. I don't really think that I have special insights on that. Charlie, you —?

查理·芒格没有。

CHARLIE MUNGERNo.

沃伦·巴菲特你得自己得出结论,看社会——还有现在的政府——打算如何对待这个行业。这个行业的经济状况可能还不错,但这不代表它有光明的未来。

WARREN BUFFETTYou have to come to a conclusion as to how society is going to want to treat — and the present administration for that matter. And the economics of the business may be fine, but that doesn't mean it has a great future.

很难与市场争论

"Hard to argue with the market"

沃伦·巴菲特5 区。

WARREN BUFFETTZone 5.

现场股东我叫哈丽特·莫顿,来自华盛顿州西雅图。我想知道,当您考虑收购时,您如何看待产品的有用性?

AUDIENCE MEMBERI'm Harriet Morton from Seattle, Washington. I'm wondering, when you are considering an acquisition, how you look at the usefulness of the product?

沃伦·巴菲特在评估任何业务时吗?

WARREN BUFFETTIn looking at any business?

现场股东是的。

AUDIENCE MEMBERYes.

沃伦·巴菲特嗯。显然,我们会看市场认为有用性如何。就以 Dexter 鞋业为例,市场给它投了极高的票。我不知道 1958 年前后它生产了多少双鞋,但年复一年,人们实质上一直在为那个产品的有用性投票。可口可乐公司每天在全球大约有 7.5 亿份 8 盎司的各类产品被消费掉。我们当中有些人觉得它的有用性很高。我一天不喝上几罐就过不下去。但其他人可能会有不同评价。但本质上,人总会口渴,如果这是他们解决口渴的方式——而且比起其他方式他们更偏爱它——那我会给这个产品的有用性打高分。不过,我觉得在这点上很难与市场争论。我的意思是,人们——有些人可能觉得听摇滚音乐会没什么高有用性,另一些人可能觉得棒极了。所以,我们会这样判断——我认为我们不会独立地得出这样的结论:某个长期面向公众的产品蕴含着极高的有用性,而公众却从未以任何方式认可它。查理?

WARREN BUFFETTYeah. Well, obviously we look at what the market says is the utility. And the market has voted very heavily for Dexter Shoe, just to be an example. I don't know many how many pairs of shoes they were turning out back in 1958 or thereabouts, but year after year, people have essentially voted for the utility of that product. There are 750 million or so 8-ounce servings of one product or another from the Coca-Cola Company consumed every day around the world. And there are those of us who think the utility is very high. I can't make it through the day without a few. But there are other people that might rate it differently. But essentially, people are going to get thirsty and if this is the way they take care of their thirst better than — and they prefer that to other forms — then I would rate the utility high of the product. But, I think it's hard to argue with the market on that. I mean, people — some people may think that, you know, listening to a rock concert is not something of high utility. Other people might think it's terrific. And so, we would judge that — I don't think we would come to an independent decision that there was some great utility residing in some product that had been available to the public for a long time, but that the public and not endorsed in any way. Charlie?

查理·芒格嗯,我觉得没错。但那是平均而言。我们做的是一堆高有用性产品。我是说,护士鞋、工作鞋、休闲鞋。我们没多少,呃,意大利高跟鞋?(笑声)

CHARLIE MUNGERWell, I think that's right. But, that's averaged out. We’re in a bunch of high-utility products. I mean, nurses’ shoes, work shoes, casual shoes. We don't have a lot of, what, Italian pumps? (Laughter)

沃伦·巴菲特别排除那种可能,查理。说不定明年我们就在这儿为它辩护呢。(笑声)

WARREN BUFFETTDon't rule it out, Charlie. We may be here next year defending it. (Laughter)

查理·芒格是啊,没错,嗯。不,我只是说,如果你根据现有的投资组合来判断未来的可能情况,那——

CHARLIE MUNGERYeah, right, well. No, I’m just saying, if you judge the existing portfolio as indicating what the future's likely to be like, why —

沃伦·巴菲特唔,昨天博尔斯海姆珠宝肯定卖出了不少必需品。

WARREN BUFFETTWell, certainly a lot of essentials were sold out of Borsheims yesterday.

查理·芒格是的。(笑声和掌声)

CHARLIE MUNGERYes. (Laughter and applause)

沃伦·巴菲特我听到我家人鼓掌了。

WARREN BUFFETTI hear my family clapping.

6 区没有问题

No question from zone 6

沃伦·巴菲特6 区。

WARREN BUFFETTZone 6.

现场声音我们这边没有问题。

VOICEWe have no question up here.

保险公司对巨灾“把头埋在沙子里”

Insurers have "head in the sand" on catastrophes

沃伦·巴菲特好的,7 区。

WARREN BUFFETTOK, zone 7.

现场股东早上好,伯克希尔先生,呃,巴菲特先生。(笑声)

AUDIENCE MEMBERGood morning, Mr. Berkshire, uh, Buffett. (Laughter)

沃伦·巴菲特我有个侄女,她有个儿子叫伯克希尔,所以——

WARREN BUFFETTI have a niece here who has a son named Berkshire so it —

现场股东我是克里斯·布朗特(PH),来自奥马哈。我的第一个问题是,过去几年我们都有各种产品的样品。什么时候我们能拿到健力士的样品?

AUDIENCE MEMBERI'm Chris Blunt (PH) from Omaha. My first question is, in years past, we've had samples of various products. When are we going to have some Guinness?

沃伦·巴菲特什么东西?

WARREN BUFFETTSome what now?

现场股东健力士啤酒的样品?

AUDIENCE MEMBERGuinness samples?

沃伦·巴菲特(笑)

WARREN BUFFETT(Laughs)

现场股东第二个问题是,鉴于洛杉矶发生的多次灾难,这对伯克希尔的巨灾业务有影响吗?

AUDIENCE MEMBERAnd my second question is, in light of the multiple disasters that have taken place in LA, has that had any impact on the cats for Berkshire?

沃伦·巴菲特对我们的巨灾再保险业务?

WARREN BUFFETTOn our super-cat business?

现场股东是的。

AUDIENCE MEMBERYes.

沃伦·巴菲特洛杉矶地震,最初——我相信最初对保险损失的估计是 15 亿美元,我们觉得这有点荒唐,但现在数字已经上调了。我们保单里使用的触发事件的最近官方估计,我记得是 45 亿或 48 亿美元。但实际会更高。我们的损失相当小。如果保险损失达到 80 亿美元,那会再触发一两个保单。但我要说,洛杉矶地震——造成的损失,我认为,比人们预期一场 6.7 级地震会带来的要大得多,原因多种多样,与地震如何发生有关——那场地震结果不会真正——它不是那种袭击佛罗里达、长岛或新英格兰的 150 亿或 200 亿美元级飓风。那才是——我们可能损失——或者说要赔付——在最坏情况下,一场巨灾会赔 6 到 7 亿美元。而我们今年在这块的总保费收入大概在 2.5 亿美元左右。所以,发生一场在错误地点的巨灾会——而且可能不止一场——会产生,比如说,4 亿美元左右的承保亏损。洛杉矶地震在那个规模下只是小巫见大巫。但如果震级再大一点,震中在现在的位置,并且是那种相对浅源的地震,我们就会看到那种情况了。我认为保险行业严重低估了——也许现在不是,但直到几年前还是——一场超级巨灾的全部潜在破坏力。安德鲁飓风和洛杉矶地震可能算是一记警钟。它们远非最坏情况。一场强烈的五级飓风袭击长岛,会让很多大型保险公司陷入严重困境。我们给自己的损失设定了上限——7 亿美元听起来很多。确实是很多钱。但我们的保单有赔付上限。那些只做基本房屋或企业财产险的公司可没有这个限制。它们的损失可能会无上限。洛杉矶地震中,有些公司还以为自己有一个——他们称之为针对加州地震的“最大可能损失”。而洛杉矶地震,远非你能想象的最坏情况,结果远远超过了那些最大可能损失的估计。所以,我认为该行业过去一直,可能现在仍然,有点把头埋在沙子里,没有充分认识到可能发生的事情——无论是加州的地震,还是更可能的东海岸的飓风。今年到目前为止我们的情况还可以,但这意义不大,因为,到目前为止,更大的风险敞口来自飓风,而且基本上 50% 的飓风发生在 9 月。大约——我想大约 15% 发生在 8 月,接近 15% 发生在 10 月。所以,大概 80% 集中在那三个月里,两边各有一些尾巴。基本上,那才是你发现巨灾再保险业务是赚是赔的时候。在费率合适的情况下,我们喜欢这个业务,因为很少有人有实力,用再保险需求方——那些分出公司——所需的规模来承保。如果费率合适,我们能够做可观的业务。查理?

WARREN BUFFETTThe LA earthquake, which is originally — I believe the first estimate of insured damage was a billion-five, which struck us as kind of ludicrous, but has now escalated. The last official estimate, the one we use that’s a trigger in our policies, I think is either 4.5 billion or 4.8 billion. But it's going to be higher than that. Our losses are fairly minor. If it gets to eight billion of insured damage, that would trigger another policy or two. But, I would say that the LA quake — which did considerably more damage, I think, than people would have anticipated from a 6.7 for various reasons having to do with how quakes operate — that quake is not going to turn out to be of any real — it's not the kind of super-cat that a 15 or $20 billion hurricane which hit Florida or Long Island or New England would be. That’s the kind of — we could lose — or we could pay out — 6 or $700 million in sort of a worst case super-cat. Now our total premiums this year might be, say, 250 million or something in that area. So one super-cat in the wrong place would produce — and there could be more than one — could produce, we’ll say, a $400 million or thereabouts underwriting loss from that business. The LA quake is peanuts on that scale, but it wouldn’t have taken a whole lot more in terms of numbers on the Richter scale, if it happened to have an epicenter where it did, and be of the type that it was, relatively shallow, that we could have had that sort of thing happen. I think that the insurance industry has vastly underestimated — maybe not now, but up till a few years ago — the full potential of what a super-cat could do. But Hurricane Andrew and the LA quake may have been something of a wake-up call. They were far from a worst-case situation. A really big Type Five hurricane on Long Island would end up leaving a lot of very major insurance companies in significant trouble. We define our losses — essentially, 700 million sounds like a lot of money. It is a lot of money. But, there are limits on our policies. That is not true of people that are just writing the basic homeowners or business. Those losses could go off the chart. There were certain companies in the LA quake that thought they had a — what they call a "probable maximum loss" for California quakes. And the LA quake, which was far from the worst case you can imagine, turned out to far exceed those probable maximum losses. So, I think the industry has had, and may still have, its head in the sand a little bit, in terms of what can happen, either in terms of a quake in California or, more probably, in terms of a hurricane along the East Coast. So far this year we're in reasonable shape, but that doesn't mean much because, by far, the larger exposure is in hurricanes and essentially 50 percent of the hurricanes hit in September. And about — I think it's about 15 percent would be in August. Close to 15 percent in October. So you have 80 percent, roughly, in those three months and there's a little tail on both sides. But that's when you find out whether you've had a good or bad year in the super-cat business, basically. It's a business we like at the right rates because there are very few people who can afford to write it at the level that the underlying company, the reinsured companies, need it. And we're in a position, if the rates are right, to do significant business. Charlie?

查理·芒格没什么要补充的。

CHARLIE MUNGERNothing to add.

书籍推荐

Book recommendations

沃伦·巴菲特1 区,

WARREN BUFFETTZone 1,

现场股东我叫克莱顿·赖利(PH),来自佛罗里达州杰克逊维尔。我的问题跟其他问题有点不一样——去年你在投资领域之外,读过的最好的三本书是什么?哪怕推荐一本也行。

AUDIENCE MEMBERClayton Riley (PH) from Jacksonville, Florida. This is a little different than all the other questions, but what were the three best books you read last year outside of the investment field? Why don’t — even one will do.

沃伦·巴菲特我先推荐一本我读过但还没上市的书,今年 9 月才出版。写这本书的女士,我想她就在现场——是珍妮特·洛写的本杰明·格雷厄姆的传记,今年 9 月上市。我已经读过了,我觉得在座对投资感兴趣的人肯定会喜欢。她很好地捕捉到了本(格雷厄姆)的风采。另一本我特别喜欢的书,作者也是一位股东,但今天没来,因为他今天或明天——也许是明天——要宣誓就任美国之音台长。那是杰夫·考恩写的《人民诉克拉伦斯·达罗》,讲的是 1912 年左右,麦克纳马拉兄弟炸了《洛杉矶时报》之后,克拉伦斯·达罗在洛杉矶因涉嫌贿赂陪审团而受审的故事。这本书非常吸引人。杰夫挖掘到了很多达罗此前传记里没有的信息。我觉得你们会喜欢。查理?

WARREN BUFFETTI'll give you — I’ll tout a book first that I've read but that isn't available yet. But it will be in September. The woman who wrote it, I believe, is in the audience and it's Ben Graham’s biography, which will be available in September, by Janet Lowe. And I've read it and I think those of you who are interested in investments, for sure, will enjoy it. She’s done a good job of capturing Ben. One of the books I enjoyed a lot was written also by a shareholder who is not here because he's being sworn in, I believe today or tomorrow, maybe tomorrow, as head of the Voice of America. And that's Geoff Cowan’s book, which is on "The People v. Clarence Darrow." It's the story of the Clarence Darrow trial for, essentially, jury bribery in Los Angeles back around 1912, when the McNamara brothers had bombed the LA Times. It's a fascinating book. Geoff uncovered a lot of information that the previous biographies of Darrow didn't have. I think you'd enjoy that. Charlie?

查理·芒格我非常喜欢康妮·布鲁克(Connie Bruck)的传记《游戏大师》,写的是史蒂夫·罗斯,他先是执掌华纳,后来又成了时代华纳的联席董事长——差不多吧。

CHARLIE MUNGERWell, I very much enjoyed Connie Bruck’s biography Master of the Game, which was a biography of Steve Ross, who headed Warner and later was, what, co-chairman of Time Warner.

沃伦·巴菲特对,他不只是联席董事长。(笑)

WARREN BUFFETTYeah, he’s a little more than co-chairman. (Laughs)

查理·芒格没错,而且——她是个非常有洞察力的作家,这个故事也非常有趣。我还在重读一本我特别喜欢的书——范多伦 1952 年出版的《本杰明·富兰克林传》,我差点忘了它有多好。这本书的平装本到处都能买到。我们国家从来没有过像富兰克林那样的人。以后也不会再有了。

CHARLIE MUNGERYeah, and — she's a very insightful writer and it's a very interesting story. I am rereading a book I really like, which is Van Doren's biography of Benjamin Franklin, which came out in 1952, and I'd almost forgotten how good a book it was. And that's available in paperback everywhere. We’ve never had anybody quite like Franklin in this country. Never again.

沃伦·巴菲特顺便说一句,你可能还记得,他也相信复利。(笑声)他做了什么——他设立了那两个小基金,一个在费城,一个在波士顿?

WARREN BUFFETTHe believed in compound interest, too, incidentally, as you may remember. (Laughter) What did he — he set up those two little funds, one in Philadelphia, one in Boston?

查理·芒格对。

CHARLIE MUNGERRight.

沃伦·巴菲特对,就是为了展示复利的好处。我想查理重读的就是那一段。(笑声)

WARREN BUFFETTYeah, to demonstrate the advantages of compound interest. I think that's the part Charlie's rereading. (Laughter)

耐克与锐步

Nike and Reebok

沃伦·巴菲特第二区。

WARREN BUFFETTZone 2.

现场股东感谢您教会我,也教会我们所有人这么多商业知识。我叫迈克·阿赛尔(Mike Assail,音),来自纽约市。您刚才提到伯克希尔的鞋业做得很好,但其他鞋业公司就没那么好了。伯克希尔似乎喜欢那些全球品牌领导者,比如可口可乐和吉列;那么在鞋业领域,作为全球品牌领导者的耐克和锐步,它们的不确定性又在哪里?从长期竞争优势、商业经济特性、消费者行为,以及您在今年的年报中提到的其他风险因素来看,它们存在哪些不确定性?谢谢。

AUDIENCE MEMBERThank you for teaching me — teaching so much to all of us about business. My name is Mike Assail (PH) from New York City. You mentioned earlier that Berkshire’s shoe business was great, but that other shoe businesses were not so good. What are the uncertainties of the global brand leaders that Berkshire seems to like? They like Coke and Gillette. The global brand leaders in the shoe business being Nike and Reebok. What are their uncertainties, in terms of long-term competitive advantage, business economics, consumer behavior, and the other risk factors that you mentioned in the annual report this year? Thank you.

沃伦·巴菲特所以你是在问耐克和锐步的未来前景?嗯,我对这些业务了解不多。在座至少有一位股东持有很多锐步的股票。但我这么说绝不是在表达负面看法。我只是——我不了解那门生意——我不像我自认为理解布朗和德克斯特那样,理解它们的竞争地位,以及这种竞争地位在未来 10 年或 20 年内持续的可能性。这不等于我认为它们不好。也不等于我认为我们的生意更好。我认为我们拥有非常好的生意。但我——我没有深入研究过,而且就算我研究了,我也不确定自己真能搞懂。坦白说,我觉得这类生意比我们那些更难理解,更难把握。但对那些对这类生意有更深刻洞察力的人来说,可能反而更容易。

WARREN BUFFETTSo, you're really asking about the future prospects of Nike and Reebok? Yeah. I don't know that much about those businesses. We do have one person in this audience, at least, who owns a lot of Reebok. But I am not expressing a negative view in any way on that. I just — I don't understand that — I don't understand their competitive position and the likelihood of permanence of their competitive position over a 10 or 20 year period as well as I think I understand the position of Brown and Dexter. That doesn't mean I think that it's inferior. Doesn't mean I think that we've got better businesses or anything. I think we've got very good businesses. But I — I'm not — I haven't done the work and I'm not sure if I did the work I would understand them. I think they are harder to understand, frankly, and to develop a fix on, than our kinds. But, they may be easier for other people who just have a better insight into that kind of business.

“你不需要做非凡的事,也能得到非凡的结果”

"You don't have to do exceptional things to get exceptional results"

沃伦·巴菲特有些生意比其他生意容易理解得多。查理和我都不喜欢难题。我的意思是,如果一件事很难算清楚,我们宁愿乘以 3 也不愿意乘以 π。因为对我们来说,这样更轻松。(笑声)查理,你有什么要说的吗?

WARREN BUFFETTSome businesses are a lot easier to understand than others. And Charlie and I don't like difficult problems. I mean, we — if something is hard to figure, you know, we’d rather multiply by three than by pi. I mean it's just easier for us. (Laughter) Charlie, you have any —?

查理·芒格嗯,这一点再明显不过了。但很多人却认为,只要雇个名头合适的人,就能做成很困难的事。这是人类所能拥有的最危险的想法之一。很多事情本身就会制造麻烦。前几天我处理一个问题时,我说,这东西——这是一栋新建筑——然后我说,这东西有三样我学会要怕的:建筑师、承包商,还有山坡。(笑声)如果你抱着这种态度生活,我想,你至少会比那些以为雇个有名头的人就什么都能干的人少犯一些错误。

CHARLIE MUNGERWell, that is such an obvious point. And yet so many people think if they just hire somebody with the appropriate labels they can do something very difficult. That is one of the most dangerous ideas a human being can have. All kinds of things just intrinsically create problems. The other day I was dealing with a problem and I said, this thing — it's a new building — and I said this thing has three things I've learned to fear: an architect, a contractor, and a hill. (Laughter) And — if you go at life like that, I think you, at least, make fewer mistakes than people who think they can do anything by just hiring somebody with a label.

沃伦·巴菲特我们不作评论——不好意思,请继续。

WARREN BUFFETTWe don't comment — excuse me, go ahead.

查理·芒格如果你把事情保持简单,就不必把思考外包出去。

CHARLIE MUNGERYou don’t have to hire out your thinking if you keep it simple.

沃伦·巴菲特我们以前说过——你不需要做非凡的事,也能得到非凡的结果。有些人觉得,如果你跳过一根 7 英尺高的横杆,别在身上的绶带会比跨过一根 1 英尺高的横杆值钱。但在投资世界里,这完全不成立。所以,你可以做非常普通的事。我的意思是,这有什么复杂的?但你看,我们因此比几年前多赚了 30 亿美元的税前利润。关于那个产品、它的分销体系、它的财务,或者其他任何方面,我懂的、知道的,其实几十万甚至几百万人也都懂、都知道。他们只是不去做罢了。同样,如果你涉足某个复杂的生意,你可以拿到一本 1000 页厚的报告,有一堆博士在研究它,但那也毫无意义。你拿到的是报告,但你并不——你并不会真正理解那门生意,不知道它 10 年或 15 年后会变成什么样。最重要的事情是避免犯错。(笑声)

WARREN BUFFETTYou don't have to do — we've said this before — but you don't have to do exceptional things to get exceptional results. And some people think that if you jump over a seven-foot bar that the ribbon they pin on you is going to be worth more money than if you step over a one-foot bar. And it just isn't true in the investment world, at all. So, you can do very ordinary things. I mean, what is complicated about this? But, you know, we're $3 billion pretax better off than we were a few years ago because of it. There’s nothing that I know about that product, or its distribution system, its finances, or anything, that, really, hundreds of thousands — or millions — of people aren't capable of, that they don't already know. They just don't do anything about it. And similarly, if you get into some complicated business, you can get a report that's a thousand pages thick and you got Ph.D.s working on it, but it doesn't mean anything. You know, what you've got is a report but you don't — it — you won't understand that business, what it's going to look like in 10 or 15 years. The big thing to do is avoid being wrong. (Laughter)

查理·芒格有些东西天生就极为危险。我的另一个偶像是马克·吐温,他看着那个年代的推销商说:“矿,就是地上的一个洞,洞主是个骗子。”(笑声)我现在看预测就是这个态度。我是说,我至今还记得,有一回沃伦和我在收购一家公司时,对方给了我们价值 200 万美元的预测资料,那本书有这么厚。

CHARLIE MUNGERThere are some things that are so intrinsically dangerous. Another of my heroes is Mark Twain, who looked at the promoters of his day and he said, "A mine is a hole in the ground owned by a liar." (Laughter) And that's the way I've come to look at projections. I mean, basically, I can remember, Warren and I were offered $2 million worth of projections once in the course of buying a business and the book was this thick.

沃伦·巴菲特一分钱没花,白给了我们。

WARREN BUFFETTFor nothing.

查理·芒格对,就算白给,我们也根本不会翻开。

CHARLIE MUNGERAnd, if we were given it for nothing, and we wouldn’t open it.

沃伦·巴菲特我们差点想花 200 万美元,求他们别让我们看。(笑声)太荒唐了。我真搞不懂,为什么会有买家去看一堆由卖家拼凑出来的预测,或者——

WARREN BUFFETTWe almost paid 2 million not to look at it. (Laughter) It’s ridiculous. I do not understand why any buyer of a business looks at a bunch of projections put together by a seller or —

查理·芒格或者他中介给的预测。

CHARLIE MUNGEROr his agent.

沃伦·巴菲特——或者他中介给的预测。我是说,你要是真以为那玩意儿能有什么用,说好听点叫天真。我们对此毫无兴趣。如果我们自己对那门生意的未来没什么判断,却坐在那里,听某个想卖给我们公司、或是想从中赚一笔佣金的人告诉我们未来会怎样——这,就像我说的,非常天真。

WARREN BUFFETT— or his agent. I mean, it — you can almost say that it's naive to think that that has any utility whatsoever. We just are not interested. If we don't have some idea ourselves of what we think the future is, to sit there and listen to some other guy who's trying to sell us the business or get a commission on it tell us what the future's going to be — it — like I say, it's very naïve.

查理·芒格对,而且还要预测 5 年之后。

CHARLIE MUNGERYeah, and five years out.

沃伦·巴菲特是啊。我们有一年年报里写过一句话:“别问理发师你该不该理发。”(笑声)这句话用在卖家对公司的预测上,再贴切不过了。

WARREN BUFFETTYeah. We had a line in the report one time, "Don't ask the barber whether you need a haircut." And — (laughter) — it's quite applicable to projections of — by sellers — of businesses.

削减全美航空的成本将“极其艰难”

Cutting USAir's costs will be "enormously tough"

沃伦·巴菲特第三区。

WARREN BUFFETTZone 3.

现场股东巴菲特先生,我是格雷格·埃尔莱特,来自华盛顿特区。过去一年,联合航空和西北航空通过把所有权转给员工,解决了一些财务上的难题。考虑到全美航空目前的处境——呃,问题——您觉得全美航空接下来会怎么样?您有看到朝员工所有制发展的动向吗?这又会怎样影响伯克希尔在这家公司的权益?

AUDIENCE MEMBERMr. Buffett, Greg Elright (PH) from Washington, DC. In the last year, United Airlines and Northwest have resolved some of their financial problems by moving ownership over to the employees. With USAir’s current positions — uh, problems — what do you see as occurring with USAir and do you see any movement toward employee ownership? And how will that affect Berkshire's interest in the company?

沃伦·巴菲特全美航空现在的成本结构,在今天的航空业里是无法存续的。这在相当大程度上涉及它的劳动力成本,但也涉及其他方面。不过,确定无疑的是它肯定涉及劳动力成本。他们已经公开表明了这一点。我想——而他们也已经——在就此事与工会谈判,同时也在和其他方面讨论成本结构的其他部分。我想,未来相对较短的几个月内,你就会看到事态的演变,因为毫无疑问,它的成本结构是严重失衡的。我认为,这个成本结构是有可能调整到合理水平的。但究竟能不能调整到位,是另一回事。回过头看,正确的答案就是不要进入那些需要解决此类问题的行业。但这是我犯的一个错误。而且我认为,在塞斯·斯科菲尔德身上,你得到了一位对这门生意理解极深的经理人。在我看来,在那些必须做出改变的人群中,他可能已经是这种情况下能得到的、最受尊敬和信任的人了。但这或许还不够。我的意思是,当你需要从任何一家企业的成本结构中砍掉数亿美元时,都会产生巨大的矛盾。况且,当你需要各个群体协同行动,而每个群体都觉得自己可能要比别的群体多牺牲一点——有这种感觉也可以理解——你就知道,这是一项极其艰难的谈判。我认为塞斯跟任何人一样有能力应对这个局面。但我不想——你知道,我无法预测最终的结果。

WARREN BUFFETTUSAir has a cost structure which is non-viable in today's airline business. Now that, in an important way, involves its labor cost, but it involves other things, too. But it certainly involves its labor costs. And they've stated this publicly. And I think — and they have — they are talking with their unions about it and they're talking with other people about other parts of their cost structure. And I think you'll just see what unfolds in the next relatively few months, because there isn’t any question that the cost structure is out of line. I think the cost structure could be brought into line. But whether it will be brought into line or not is another is another question. And, looking backwards, the answer is not to get into businesses that need to solve problems like that. It’s to — but — that was a mistake I made. And I think in Seth Schofield you've got a manager who understands that business extremely well, who probably is as — in my view, anyway — is as well regarded and trusted by people who are going to have to make changes as anyone could be in that position. But that may not be enough. I mean that — there's enormous tensions when you need to take hundreds and hundreds of millions of dollars out of the cost structure of any business. And when you need cooperative action, all by various groups, each one of which feels that maybe they're having to give a little more than some other group, and understandably feels that way, you know that is an enormously tough negotiating job. I think Seth is as well-equipped for that as anyone. But I would not want to — you know, I cannot predict the outcome.

沃伦·巴菲特查理,你是不是——?

WARREN BUFFETTCharlie, do you —?

查理·芒格嗯,如果我是工会领袖,塞斯要什么我就会给什么,因为他不是那种会提出非分要求的人。而且,从劳工一方来看,这显而易见是唯一正确的决定。但明摆着的事到底会不会落实,那就全看老天爷了。

CHARLIE MUNGERWell, if I were a union leader, I would give Seth whatever he wants because he's not the kind of a fellow who would ask for more than he needs. And, it's perfectly obvious that’s the correct decision on the labor side. But whether the obvious will be done or not is in the lap of the gods.

沃伦·巴菲特涉及的人太多,各自的动机又大不相同,我是说,这些都是极其棘手的问题。我和查理有过几次类似的经历,多数时候问题最终都能解决,但这并非注定之事。

WARREN BUFFETTIt's a lot of people with a lot of different motivations and, I mean, those are really tough questions. I mean, we — Charlie and I've been involved in that sort of thing a few times and frequently it works out, but it's not preordained.

我们“不急于”退休

We're "not in any hurry" to retire

沃伦·巴菲特第四区。

WARREN BUFFETTZone 4.

现场股东我叫 Sheldon Scizick(音),来自伊利诺伊州芝加哥。我有两个问题。第一个是关于芒格先生的。我们知道巴菲特先生的退休计划。我想知道您的——您在伯克希尔的未来有什么打算?

AUDIENCE MEMBERMy name is Sheldon Scizick (PH) from Chicago, Illinois. I have two questions. The first one is concerning Mr. Munger. We know what Mr. Buffett's retirement plans are. I was wondering what yours — your plans for the future concerning Berkshire are?

查理·芒格我一向更喜欢那种退休制度——从外面观察,你根本分不清那个人是在工作还是已经退休了。(笑声)

CHARLIE MUNGERI have always preferred the system of retirement where you can't quite tell from observing from the outside whether the man is working or retired. (Laughter)

沃伦·巴菲特他这方面做得也很到位。(笑声)

WARREN BUFFETTHe does it well, too. (Laughter)

查理·芒格你知道,很多公司,特别是那些官僚气重的,有个问题:员工退休了,但他们不告诉你。(笑声)

CHARLIE MUNGERYou know, a problem in many businesses, particularly the more bureaucratic ones, is that your employees retire, but they don't tell you. (Laughter)

沃伦·巴菲特这个问题我可以替查理回答。查理和我都不急于退休。实际上,他正努力比我活得久呢。(笑声)

WARREN BUFFETTI think I can speak for Charlie on this one. Charlie and I are not in any hurry to retire. He's trying to outlast me, actually. (Laughter)

现场股东谢谢。

AUDIENCE MEMBERThank you.

伯克希尔在要约收购中卖出了一部分大都会股份

Berkshire sold some Cap Cities shares in tender offer

现场股东我的第二个问题是,我很好奇为什么你们卖了一部分大都会的股票?

AUDIENCE MEMBERMy second question is, I was just curious why you sold a portion of Cap Cities?

沃伦·巴菲特我们认为——我们认为大都会搞要约收购是个好主意。他们手里有现金,我们觉得他们没法——他们不太可能——以比回购自家股票更好的方式使用那笔现金,因为他们确实有一些非常出色的业务。他们和我们当时都觉得,除非伯克希尔参与要约,否则要约收购在吸引足够股份方面不会成功。我们认为要约的价格是合理的。结果,在那段时间,业务越来越强,媒体行业也发生了各种变化,所以除了我们卖出的 100 万股之外,只有大约 10 万股参与要约。这不一定是我们当初进场时以为会发生的结果,但事实就是如此。这对我们来说可以接受,但这并不意味着那是理想的结果。我们本来也不会把全部持股拿去要约,或做类似的事。我们想继续做大都会的重要股东。我们一直——大多数时候我们都赞同大都会回购自己的股票,而且自美国广播公司合并——从 19——1986 年开始以来,它已经回购了相当数量的股票。

WARREN BUFFETTWe thought that — we thought it was a good idea for Cap Cities to have a tender offer. They had cash that we thought that they could not use in any — they were not likely to be able to use — in a better way than repurchasing their own shares because they do have some very good businesses. They, and we, felt that a tender offer would not be successful, in terms of attracting a number of shares unless Berkshire were tendering. We felt the price was reasonable to tender at. It turned out that the business was getting stronger during that period and various things were happening in media, so there were only 100,000 shares or so tendered outside of our million. That isn't necessarily what we thought was going to happen going in, but that is what happened. It's acceptable to us, but that doesn't mean that it was the desired outcome. We would not have tendered all of our shares or anything of the sort. We want to remain a substantial shareholder of Cap Cities. We've always — most of the time we favored Cap Cities buying in its stock and it's bought in a fair amount of stock since the ABC merger took place in 19 — started in 1986.

结构性结算业务规模不大,但“相当令人满意”

Structured settlements business isn't big, but is "perfectly satisfactory"

沃伦·巴菲特第五区。

WARREN BUFFETTZone 5.

现场股东早上好。我叫 Matt Voke(音),来自奥马哈。在去年的股东大会上,您提到了结构性结算。我想知道,这项业务现在进展如何?

AUDIENCE MEMBERGood morning. My name is Matt Voke (PH). I'm from Omaha. In last year's meeting you made reference to structured settlements. I was wondering, how is that business progressing for you?

沃伦·巴菲特问题是关于结构性结算业务。这项业务中,伯克希尔实际上为索赔人提供年金担保,这些索赔人通常来自另一家保险公司。他们受了伤,不想一次性拿赔偿金,而是希望在未来多年分期领取,有时会持续 75 年。我们成立了一家寿险公司来做这项业务。以前我们全部通过产险公司来做。我们做成了一些业务,但规模还不大,也许永远不会很大。这是一项相当令人满意的业务,但目前分析伯克希尔价值时,它还不是一个重要的项目。你那边——声音有问题吗?没——没有?

WARREN BUFFETTQuestion’s about the structured settlement business, which is a business in which Berkshire guarantees, in effect, an annuity to some claimant of another — usually — of another insurance company, who suffered an injury and instead of getting a lump sum now wants to get a stream of payments over many years in the future, sometimes going out 75 years. We have set up a life company to do that business. We formerly did it all through our property-casualty companies. And, we have done some business, but it's not been a big business yet, and it may never be a big business. It's a perfectly satisfactory business, but it's not an important item at present in the analysis of Berkshire's value. Are you getting — having a problem with sound out there on this or no? Just — no?

对箭牌不予置评

No comment on Wrigley

沃伦·巴菲特第六区。

WARREN BUFFETTZone 6.

现场股东我叫戴维·萨姆拉(David Samra),来自加利福尼亚州旧金山。在您的年报里,我注意到您提到箭牌是一家在全球占据主导地位的公司,有点像可口可乐和吉列。我很好奇您是否仔细研究过这家公司。如果是的话,倘若您决定不投资,原因是什么?

AUDIENCE MEMBERMy name is David Samra. I’m from San Francisco, California. In your annual report, I noticed you mention Wrigley as being a company that has worldwide dominance, somewhat like Coca-Cola and Gillette. And, was curious to know if you had looked at the company in any detail. And, if so, whether or not — if you decided not to invest, what were the reasons why?

沃伦·巴菲特这个嘛,我们不想评论这样的公司,因为我们有可能正在买入,也有可能正在卖出。我们未来有可能买入,也有可能卖出。(笑声)而且,既然这恰好属于我们不谈论的那一小类情形——箭牌是一个很好的例子,说明一家公司在全球拥有高市场份额,但你对箭牌公司的了解程度和我一样。我对于箭牌公司并没有任何你不具备的洞察,而我也不——我不想再进一步向你提供我们对这家公司的评估。很抱歉在这些问题上让你失望了,但对于具体的证券,我们有时确实不会透露太多。查理?

WARREN BUFFETTWell, we wouldn’t want to comment on a company like that because we might or might not be buying it. We might or might not be selling it. We might or might not buy or sell it in the future. (Laughter) And, since it falls under that narrow definition of things that we don't talk about — It's a good illustration of a company that has a high market share worldwide, but you can understand the Wrigley Company just as well as I can. I have no insights in the — into the Wrigley Company that you wouldn't have and I don't — I wouldn't want to go beyond that in giving you our evaluation of the company. I hate to disappoint you on those, but on specific securities, we are not too forthcoming sometimes. Charlie?

查理·芒格不透露正是我擅长的事。(笑声)

CHARLIE MUNGERI'm good at not being forthcoming. (Laughter)

在世界某些地区收购公司,“并无特别意愿”

"No specific desire" to buy companies in certain parts of the world

沃伦·巴菲特第七区。

WARREN BUFFETTZone 7.

现场股东巴菲特先生,我是来自奥马哈的凯瑟琳·安布罗斯(Kathleen Ambrose)。我有一个关于全球多元化投资的问题。总的来说,你们在寻找什么样的公司?如果具体到欧洲或拉丁美洲,你们有没有什么特别的侧重?

AUDIENCE MEMBERMr. Buffett, Kathleen Ambrose (PH) from Omaha. I have a question regarding global diversification. Just in general, what do you look for in a company and, if so, as far as Europe or Latin America, if you'd like to be specific?

沃伦·巴菲特这个问题是关于全球多元化的。我们只想投我们理解的生意,由我们喜欢的人经营,而且价格相对于未来前景要有吸引力。所以,我们既没有特别意愿要进入欧洲其他地区、世界其他地区或远东,也没有刻意回避。这只是一个——不是一个重大的考量因素。有些国家或许有更多的增长机会。可口可乐大约 80% 的利润将来自美国以外。健力士大约 80% 的利润也将来自美国以外,但它们的注册地在美国以外,而可口可乐的注册地在这里。当然,在很多情况下,美国以外的一些市场增长前景远好于美国市场,但它们可能也伴随着这个市场所没有的其他风险。不过,你知道,我们显然喜欢像可口可乐这样的公司的国际业务前景。我们也喜欢像吉列这样的公司的国际业务前景。吉列 70% 的利润来自美国以外。所以,如果从透视盈余的角度看——仅可口可乐一家,今年伯克希尔可能从世界其他地区间接获得 1.5 亿美元左右的利润。但我们不会有任何具体的——我们不会想着,我喜欢这个地区所以我想去那里投资,或者诸如此类。这取决于我们正在考察的具体公司,然后我们会尝试去评估。可口可乐正在中国扩张。嗯,你知道——我想,我忘了他们去年公布的数据了,有些情况下可能是 38% 的增长,或者类似数字。拥有这样相对未被开发的市场是件好事。实际上,吉列正在大规模拓展中国市场,而中国人刮胡子的频率没那么高。在那里,所谓的“干刮”比“湿刮”更多,也就是用电动剃须刀。但谁知道呢,也许我们能在可乐里加点什么——(笑声)伯克希尔或许终于能搞出点协同效应了。谁知道呢?

WARREN BUFFETTThe question is about global diversification. All we want to be in is businesses that we understand, run by people that we like, and priced attractively compared to the future prospects. So, there is no specific desire to either be in the rest of Europe, or the rest of the world, or Far East, or to avoid it. It's simply a factor that — it’s not a big factor. There may be more chances for growth in some countries. We — 80 percent of Coca-Cola's earnings, roughly, will come from outside the United States. Eighty percent of Guinness’s earnings will come from outside the United States, but they’re domiciled outside the United States, whereas Coca-Cola is domiciled here. Certainly, in many cases, there are markets outside the United States that have way better prospects for growth than the U.S. market would have, but they probably have some other risks to them that this market may not have. But, we, you know, we like the international prospects, obviously, of a company like Coke. We like the international prospects of a company like Gillette. Gillette earned 70 percent of its money outside this country. So, if you look — on a look-through basis — Coke — we might this year get something like $150 million of earnings, indirectly, for Berkshire's interest from the rest of the world just through Coca-Cola alone. But, we don't make any specific — we don't think in terms of, I like this region so I want to be there or something of a sort. It’s something that's specific to the companies we're looking at, then we'll try to evaluate that. Coke is expanding in China. Well, it — you know — I think that — I forget what they showed last year, maybe 38 percent growth, or something like that, in cases. Maybe — It's nice to have markets like that that are relatively untapped. Actually, Gillette is expanding in China in a big way and the Chinese don't shave as often. And more of them are what they call "dry shavers" than "wet shavers" there, which is electric shavers. But you know, maybe we could stick something in the Coke that would — (laughter) Maybe a little synergy at Berkshire, finally. Who knows?

飓风是比骚乱更大的保险风险

Hurricanes are bigger insurance risk than riots

沃伦·巴菲特第一区。

WARREN BUFFETTZone 1.

现场股东早上好。我是马歇尔·帕顿(Marshall Patton),来自得克萨斯州班德拉。再回到保险损失的话题。像地震这样的自然灾害和洛杉矶骚乱,两者在损失方面有何比较?

AUDIENCE MEMBERGood morning. I'm Marshall Patton (PH) from Bandera, Texas. And back to the insurance losses. What is the comparison between natural disasters, such as the earthquake, and so on, and the LA riots?

沃伦·巴菲特嗯,我不太确定它们之间有什么联系——你知道,它们显然都可能引发我们承保的巨灾,因为如果有足够的投保损失,就有可能触发我们某些保单的赔付。要达到我们的赔付门槛,需要非常大规模的骚乱损失才行。因为我们绝大多数保单,现在通常要到投保损失至少达到 50 亿美元左右才会开始赔付。像地震这类事件会造成相当多未投保的损失,因为其中很多是高速公路和公共建筑之类的东西。很多都没有保险。但这会引出一些有意思的问题。我们通常为一个“事件”承保,但什么算一个事件?如果回顾马丁·路德·金遇刺后发生的骚乱,几十个城市都发生了骚乱。那究竟算一个事件还是多个事件?我的意思是,它们由不同的人引发,但也许源于一个共同的原因。即便是经过几百年的保险法律和实践积累,其中一些事情的定义实际上也并非十分明确。但我要说的是,骚乱极不可能达到触发我们保单的级别。我们面临的主要风险是地震和飓风,而飓风是比地震更显著的风险。它们在太平洋被称为台风。还有洪水,去年洪水造成了巨大损失。但基本上,私人购买的洪水保险不多,所以投保损失不会变得很大。多看看天气频道就知道了。(笑声)

WARREN BUFFETTWell, I'm not sure what the connection — They, you know, they obviously can both lead to super-cats that we insure against, because if there is enough insured damage, it's likely to trigger a payment under some of our policies. It would take some really big riot damage to get to our levels, because normally we don't kick in now until an event gets up to at least, you know, $5 billion or so of insured damage under a very large majority of our policies. Something like a quake causes a fair amount of damage that is not insured, because of the extent that it's highways and things of that sort, public buildings. A lot of that is not insured. But you get interesting questions on this. Usually we insure an event, but what's an event? If you go back to the riots that occurred after Martin Luther King was shot, you had riots in dozens of cities. Is that one event or is that a multiple number of events? I mean, it was started by different people, but maybe arising from a common cause. Some of those things aren't actually very well-defined, even after hundreds of years of insurance law and custom, the experience of that. But I would say that rioting is very unlikely to get to a level that triggers our policy. The big risks we face are quake and hurricanes, and hurricanes are a more significant risk than quake. They call them typhoons in the Pacific Ocean. But floods, tremendous damage from floods last year. But basically there's not a lot of private flood insurance bought, so the insured losses do not get large. Just watch the Weather Channel. (Laughter)

为什么我们对股票短期走势没有看法

Why we have no short-term opinion on stocks

沃伦·巴菲特第二区。

WARREN BUFFETTZone 2.

现场股东我是来自加利福尼亚州科罗纳德尔玛(Corona Del Mar)的黛安·韦斯特(Diane West)。我知道,巴菲特先生,您说过您不看别人对市场或经济的评论,但您或查理对事情未来会如何演变有什么看法吗?你们现在是看涨还是看跌?

AUDIENCE MEMBERDiane West (PH) from Corona Del Mar, California. I know, Mr. Buffett, that you said that you don't read what other people say about the market or the economy, but do either you or Charlie have an opinion about how you think things are going to go? Are you bullish or bearish?

沃伦·巴菲特你可能很难相信,但查理和我从来不对市场有什么看法,因为那没什么好处,反而可能干扰我们那些确实不错的看法。(笑声)如果我们对一家企业的判断是对的,如果我们认为一家企业有吸引力,却因为我们自以为知道市场会怎么走或类似的事情而不采取行动,那就太蠢了。因为我们根本不知道市场会怎样。为了某个你不知道、而且因为那类想法你也不会知道的事情,而放弃一件你确实知道且能获利的事情,这对我们来说完全说不通,而且对我们实际上也毫无分别。我是说,我买第一只股票大概是在 1942 年 4 月,当时我 11 岁。从那时起,实际上当时二战的局势看起来并不好。我是说,前景确实不好。你知道,我们在太平洋战场上当时打得并不顺利。我不太确定我买那三股的时候有没有把这层因素算进去。(笑声)但我的意思是,你只需想想从那时以来发生了多少事情,你明白吗?原子弹和重大战争,总统辞职,以及各种五花八门的事情,还有某些时期的大规模通胀。因为对宏观层面会发生什么进行猜测,就放弃你做得好的事,对我们来说完全没道理。从伯克希尔的角度看,最好不过的事情——我们并不希望这发生在任何人身上——就是随着时间的推移,市场出现巨幅下跌。我的意思是,我们长期来说是买家。如果你长期是食品杂货的买家,你会希望食品杂货的价格下跌。如果你长期打算买车,你会希望汽车价格下跌。我们买企业,也买企业的一部分:股票。如果我们能以有吸引力的价格买到这些东西,我们的境况会比买不到时好得多。所以我们对此毫无恐惧。我们害怕的,是某个持续很长时间的非理性大牛市。作为伯克希尔的股东,除非你的股票是借钱买的,或者你打算在极短时间内卖出,否则股票变得更便宜对你是好事,因为这意味着我们可以用更明智的方式为你办事,而在其他情况下则做不到。但我们完全不知道——而且我们也不在乎别人怎么想这件事。最不在乎的,就是我们自己的想法。(笑声)查理,你有什么要补充的吗?

WARREN BUFFETTYou may have trouble believing this, but Charlie and I never have an opinion about the market because it wouldn't be any good and it might interfere with the opinions we have that are good. (Laughter) If we're right about a business, if we think a business is attractive, it would be very foolish for us to not take action on that because we thought something about what the market was going to do, or anything of that sort. Because we just don't know. And to give up something that you do know and that is profitable for something that you don't know and won't know because of that, it just doesn't make any sense to us, and it doesn't really make any difference to us. I mean, I bought my first stock in, probably, April of 1942 when I was 11. And since then, I mean, actually World War II didn't look so good at that time. I mean, the prospects, they really didn't. I mean, you know, we were not doing well in the Pacific. I'm not sure I calculated that into my purchase of my three shares. (Laughter) But I mean, just think of all the things that have happened since then, you know? Atomic weapons and major wars, presidents resigning, and all kinds of things, massive inflation at certain times. To give up what you're doing well because of guesses about what's going to happen in some macro way just doesn't make any sense to us. The best thing that can happen from Berkshire's standpoint — we don't wish this on anybody — but is that over time is to have markets that go down a tremendous amount. I mean, we are going to be buyers of things over time. And if you're going to be buyers of groceries over time, you like grocery prices to go down. If you're going to be buying cars over time, you like car prices to go down. We buy businesses. We buy pieces of businesses: stocks. And we're going to be much better off if we can buy those things at an attractive price than if we can't. So we don't have any fear at all. I mean, what we fear is an irrational bull market that's sustained for some long period of time. You, as shareholders of Berkshire, unless you own your shares on borrowed money or are going to sell them in a very short period of time, are better off if stocks get cheaper, because it means that we can be doing more intelligent things on your behalf than would be the case otherwise. But we have no idea what — and we wouldn't care what anybody thought about it. I mean, most of all ourselves. (Laughter) Charlie, do you have anything?

查理·芒格没有。我认为——如果你对这些宏观因素持不可知的态度,因此把全部时间用来思考具体的企业和具体的机会,那是一种高效得多的行为方式,至少以我们特定的天赋和缺陷来说是如此。

CHARLIE MUNGERNo. I think the — if you're agnostic about those macro factors and therefore devote all your time to thinking about the individual businesses and the individual opportunities, it's just, it's a way more efficient way to behave, at least with our particular talents and lacks thereof.

沃伦·巴菲特如果你对企业的判断是对的,最终结果会很好。我们不知道,也不去想事情什么时候会发生。我们想的是事情会发生什么。搞清楚事情会怎么样并不太难。在我们看来,要搞清楚事情什么时候发生根本不可能。所以我们专注于事情会怎么样。这家公司大概在 1890 年,整个公司只卖 2000 美元。现在市值大概有 500 多亿美元。有人可能会对 1890 年买这家公司的人说:“你会经历两次世界大战,还有 1907 年的恐慌,所有这些事情都会发生,难道等到之后再买不是更好吗?”(笑声)我们可犯不起这种错误。没错。

WARREN BUFFETTIf you're right about the businesses, you'll end up doing fine. We don't know, and we don't think about when something will happen. We think about what will happen. It's fairly, it's not so difficult to figure out what will happen. It's impossible, in our view, to figure out when it will happen. So we focus on what will happen. This company in 1890 or thereabouts, the whole company sold for $2,000. It's got a market value now of about 50-odd-billion, you know? Somebody could've said to the fellow who was buying this in 1890, you know, "You're going to have a couple of great World Wars, and you know, you'll have the panic of 1907, all these things will happen. And wouldn't it be a better idea to wait?" (Laughter) We can't afford that mistake, basically. Yeah.

我们更愿意买下整家公司,但股票提供了更多便宜货

We'd rather buy an entire company, but stocks offer more bargains

沃伦·巴菲特三区。

WARREN BUFFETTZone 3.

现场股东巴菲特先生,芒格先生,去年——我是来自密西西比州杰克逊的蒂姆·梅德利——去年有人问你们更喜欢买整个企业还是部分上市公司。你们提到因为税收优势以及你们对那些企业里的人的吸引力,你们更愿意买私人企业。现在你们觉得私人市场的购买机会比公开证券市场更好吗?

AUDIENCE MEMBERMr. Buffett, Mr. Munger, last year — I'm Tim Medley from Jackson, Mississippi — last year the question was asked about your preference for purchasing entire businesses versus parts of public companies. You mentioned you prefer to buy private businesses because of the tax advantages and your attraction to the people in those businesses. Are you finding today that there are better purchases within the private market versus in the public securities market?

沃伦·巴菲特嗯,我的回答是:没有。我们很少能通过谈判买到整个企业。我们有特定规模要求。一个很大的限制因素是:它必须是我们能理解的东西。这排除了 95% 的企业。我们对它们根本不予理会,但我们会收到很多提案,涉及的东西完全超出我们之前说过感兴趣的范畴。我们更愿意买下整个企业,或者 80% 以上的股份,部分原因是你提到的税收因素,坦白说,我们也更喜欢这种方式。如果我们能完全按自己的意愿来,我们就会想建立那种企业。与此相反的是,我们通常可以在市场上用我们的钱买更多优秀企业的小部分股份,因为市场在定价企业方面比谈判市场要低效得多。你买不到便宜货,谈判买进时你甚至不应该有占便宜的想法。你要从那些会为你管理企业的人那里买,从那些足够聪明能合理定价自己企业的人那里买,而他们确实能做到。事情就是这样。市场不会这样。股票市场给你机会以愚蠢的价格买进企业,这就是为什么我们最终在可交易证券上放了很多钱。如果我们能完全选择,我们会拥有一批我们完全拥有的企业——比现在多三倍。长期来看我们不太可能得到那么多机会,但偶尔我们会找到符合我们标准的东西。在等待期间,当市场给我们合适的价格时,我们会买更多,要么是已经拥有部分股权的企业,要么是新的一两家。通常总会有事情发生。完全拥有企业有税收优势,但这被一点抵消了:你永远没机会买下整个可口可乐公司或整个吉列公司。像那样了不起的企业,根本买不到。有时你能在市场上以合理的价格买到这些企业的一部分。查理?

WARREN BUFFETTWell, I would answer that no. We do not — we very seldom find something to buy on a negotiated basis for an entire business. We have certain size requirements. A big limiting factor is it has to be something we can understand. I mean, that eliminates 95 percent of the businesses. And we don't pay any attention to them, but we get lots of proposals for things that just are totally outside the boundaries of what we've already said we're interested in. We prefer to buy entire businesses, or 80 percent or greater interest in businesses, partly for the tax reasons you mentioned, and frankly, we like it better. We just, it's the kind of business we would like to build if we had our absolute druthers on it. Counter to that is we can usually get more for our money in wonderful businesses, in terms of buying little pieces of them in the market, because the market is far more inefficient in pricing businesses than is the negotiated market. You're not going to buy any bargains, and I mean, you shouldn't even approach the idea of buying a bargain in a negotiated purchase. You want to buy it from people who are going to run it for you. You want to buy it from people who are intelligent enough to price their business properly, and they are. I mean, that's the way things are. The market does not do that. The market — in the stock market, you get a chance to buy businesses at foolish prices, and that is why we end up with a lot of money in marketable securities. If we absolutely had our choice, we would own a group of — we would own three times the number of businesses we own outright. We're unlikely to get that opportunity over time, but periodically we'll get the chance to find something that fits our test. And in between we will, when the market offers us the right prices, we will buy more, either businesses we already own pieces of, or we'll buy one or two new ones. Something's usually going on. There are tax advantages to owning all of them, but that's more than offset by the fact that you'll never get a chance to buy the whole Coca-Cola Company or the whole Gillette company. I mean, businesses like that, sensational businesses, are just not available. Sometimes you get a chance to make a sensible purchase in the market of such businesses. Charlie?

查理·芒格嗯,我觉得说得完全对。如果你仔细想想,如果一家企业 100% 出售,你面对的是——一般的公司买家都是由那种用别人钱买东西心态的人来运营。而我们是用自己钱买东西的心态。还有一类全资企业的买家,基本是能干且有保障的金融发起人。我指的是杠杆收购基金之类的。这些人往往有上涨的潜力,但没有下跌的风险,这是他们与投资者私下安排的。自然,他们往往有点乐观。所以当我们想买 100% 的企业时,竞争非常激烈。

CHARLIE MUNGERWell, I think that's exactly right. And if you stop to think about it, if a hundred percent of a business is for sale, you've got — the average corporate buyer is being run by people who have the mindset of people buying with somebody else's money. And we have the mindset of people buying with our own money. And there's also a class of buyers for a hundred percent of businesses who are basically able and assured financial promoters. I'm talking about the leveraged buyout funds and so on. And those people tend to have the upside, but not the downside, in the private arrangements they've made with their investors. And naturally, they tend to be somewhat optimistic. And so we have formidable competition when we try and buy a hundred percent of businesses.

沃伦·巴菲特大多数经理人,如果运营规模更大的东西,从个人角度看会更有利。如果运营规模更大且更赚钱,当然也更有利。但仅第一个条件通常就足以让他们更有利。我们只有运营更赚钱的东西才会更有利。规模更大我们也喜欢。但我们的个人算式,实际上在这一点上与很多经理人不同。即使不考虑这个,我觉得大多数经理人从心理上也会喜欢运营规模更大的东西。如果能用别人的钱来付,那吸引力就更大了。比如说——假设你是棒球迷——你愿意花多少钱拥有你家乡的球队,比如洋基队?如果你开支票用的是别人的银行账户,而不是自己的,你可能会出更多钱。这种事确实发生过。(笑声)在美国企业界,动物精神无处不在。这就是我们在购买整家企业时的竞争对手。至于买证券,大多数经理人根本连想都不想。我觉得这很有意思,因为他们会说——他们会让别人帮他们管理投资组合里的钱。但那就是一堆企业的组合。我会说:“那你为什么不自己选自己的组合?”他们会说:“那太难了。”然后过一会儿,冒出个人带着一家他们一周前从没听说过的企业,给他们一些数字和预测,这个人就觉得自己懂到足够买下那家企业了。有时候这让我很困惑。

WARREN BUFFETTMost managers are better off, in terms of their personal equation, if they're running something larger. And they're also better off if they're running something larger and more profitable. But the first condition alone will usually leave them better off. We're only better off if we're running something that's more profitable. We also like it if it's larger, too. But our equation, actually, our personal equation is actually different than a great many managers in that respect. Even if that didn't operate, I think most managers psychically would enjoy running something larger. And if you can pay for it with other people's money, I mean, that gets pretty attractive. You know, how much would — and let's just say you're a baseball fan — well, how much would you pay to own whatever your hometown, the Yankees? You might pay more if you were writing a check on someone else's bank account than if you were writing it on your own. It's been known to happen. (Laughter) And in corporate America, animal spirits are there. And those are our competitors on buying entire businesses. In terms of buying securities, most managers don't even think about it. It's very interesting to me, because they'll say that — they'll have somebody else manage their money in terms of portfolio securities. Well, all that is is a portfolio of businesses. And I'll say, "Well, why don't you pick out your own portfolio?" And they'll say, "That's much too difficult." And then some guy will come along with some business that they never heard of a week before and give them some figures and a few projections, and the guy thinks he knows enough to buy that business. It's very puzzling to me sometimes.

透露西科金融的估算内在价值是“一个怪癖”

Revealing Wesco's estimated intrinsic value was a "quirk"

沃伦·巴菲特四区。你能把麦克风拿近一点吗?我听不太清楚。很难听到。麦克风开了吗?

WARREN BUFFETTZone 4. Could you hold it a little closer to you? I can't hear too well. It's hard to hear. Is the mic on there?

现场股东开了。

AUDIENCE MEMBERIt's on.

沃伦·巴菲特好,这样能听清楚。

WARREN BUFFETTOK, I can hear that fine.

现场股东再试一次。丹·雷德(音)——

AUDIENCE MEMBERLet's try it one more time. Dan Raider (PH) —

沃伦·巴菲特听到了。

WARREN BUFFETTGot it.

现场股东来自加利福尼亚州圣马特奥。这个问题是问芒格先生的。在您最近一封致西科金融股东的信里,您计算出西科金融的内在价值大约每股 100 美元,并对照了当时西科金融约每股 130 美元的市场价格。在同一封信中,您还提到,在当时市场价格下,伯克希尔和西科金融哪一个对潜在买家更有价值,这一点并不清楚。那么,您能否比较一下伯克希尔的内在价值和当前市场价格?

AUDIENCE MEMBER— San Mateo, California. This is a question for Mr. Munger. In your most recent letter to shareholders in Wesco's annual report, you calculated the intrinsic value of Wesco at about $100 per share, and compared that to the then-current market price of Wesco of about $130 per share. In the same letter, you stated that it was unclear whether at then-current market prices Berkshire or Wesco presented a better value to prospective purchasers. In light of that, would you compare the intrinsic value of Berkshire to its current market price?

查理·芒格嗯,答案是:不。(笑声)伯克希尔从未计算过每股内在价值并向股东报告,西科金融今年以前也没做过。我们在西科金融改变了主意,是因为我们确实觉得有些买家有点疯狂了,而且很多话对潜在股东说得,在我们看来,很不明智。我们并不喜欢吸引——尽管我们与此无关——我们不喜欢在高价时把人们吸引进来,这可能不够明智。所以我们打破了自己的长期惯例,在西科金融的年报中做了一次每股内在价值的估算。但我们不会改变总体政策。那只是偶然一次特例。

CHARLIE MUNGERWell, the answer to that is no. (Laughter) Berkshire has never calculated intrinsic value per share and reported it to the shareholders, and Wesco never did before this year. We changed our mind at Wesco because we really thought some of the buyers had gone a little crazy, and a lot of things were being said to prospective shareholders that, in our opinion, were unwise. And we don't really like attracting — even though we've had nothing to do with it — we don't like attracting people in at high prices that may not be wise. So we departed from our long precedent, and we did in the Wesco report make an estimate of intrinsic value per share. But we're not changing the general policy. That was just a one-time quirk.

沃伦·巴菲特嗯,而且我也认为,任何人都可以在相当接近的范围内估算出西科金融的每股内在价值。这确实没那么复杂,因为那里的业务没有几个价值与账面价值存在差异,即便有差异,也都在脚注里用数字列明了。所以,几乎不可能得出与查理给出的数字相差悬殊的估值。伯克希尔拥有一些资产,首当其冲的是保险业务,它们显然有非常显著的超额价值,但一个人可能会估成另一个人估算的三倍。我们其他业务这种情况要少一些,但在某种程度上依然存在,所以伯克希尔的估值区间会稍大一些。而且正如查理所说——我们基本上——我们不想让人们失望,但我们也不想让我们自己失望。我们有自己的衡量标准,来判断什么是可实现的。我们尽可能向那些与我们合伙经营的人传达这一点,我认为我们看到一些关于西科金融的公开信息,可能会、也很可能确实导致了一些预期,而这些预期与我们自己的预期根本不符。这让我们感到不安。

WARREN BUFFETTWell, and also I think it's true that the Wesco intrinsic value per share can be estimated by anyone within fairly close limits. It just isn't that complicated because there aren't a number of businesses there that have values different than carrying values, or where they are, they're all footnoted, in terms of numbers. So it would be almost impossible to come up with numbers that are significantly different than the number Charlie put in there. Berkshire has assets that, number one of which would be the insurance business, that it's clear have very significant excess values, but one person might estimate those at maybe three times what somebody else would estimate them at. That's less true of our other businesses, but it's still true in a way, so that Berkshire's range would be somewhat greater. And as Charlie — we basically — we don't want to disappoint people, but we also don't want to disappoint ourselves. But we have our own yardsticks for what we think is doable. We try to convey that as well as we can to the people who are partners in the business, and I think that we saw some things being published about Wesco that simply might have led to, and probably did lead to, some expectations that simply weren't consonant with our own personal expectations. And that leaves us uncomfortable.

风险与资产持有时间“密不可分”

Risk is "inextricably wound up" in how long an asset is held

沃伦·巴菲特第五区。

WARREN BUFFETTZone 5.

现场股东您好,我叫查尔斯·派尔(音译),来自密歇根州安阿伯。我想请您阐述一下您对金融世界中风险的看法,我这么问是因为,您的风险观与传统的风险观之间似乎存在诸多不一致。我提一下,您在最近一篇文章中指出,用贝塔系数作为风险衡量标准(这是一个通用标准)是有矛盾的。我还提一下,您认为衍生品是危险的,但您却通过所罗门兄弟安然涉足衍生品交易;押注飓风是危险的,您却通过保险公司安然与飓风打交道。所以,看起来您对风险持有某种看法,与表面上传统的风险观并不一致。

AUDIENCE MEMBERHello, my name is Charles Pyle (PH) from Ann Arbor, Michigan. I'd like to ask you to expound on your view of risk in the financial world, and I ask that against the background of what appear to be a number of inconsistencies between your view of risk and the conventional view of risk. I mention that in a recent article you pointed out inconsistency in the use of beta as a measure of risk, which is a common standard. And I mention that derivatives are dangerous, and yet you feel comfortable playing at derivatives through Salomon Brothers. And betting on hurricanes is dangerous, and yet you feel comfortable playing with hurricanes through insurance companies. So it appears that you have some view of risk that's inconsistent with what would appear on the face of it to be the conventional view of risk.

沃伦·巴菲特嗯,我们确实把风险定义为遭受损害或伤害的可能性。在这个意义上,我们认为它与你在某项资产上的持有时间密不可分。我的意思是,如果你的风险在于——你打算今天上午 11:30 买入 XYZ 公司股票,并在今天收盘前卖出——在我们看来,这是一笔非常危险的交易。因为我们觉得你有 50% 的概率会遭受某种损害或伤害。如果你对一家企业有较长的持有期,我们认为,以我们几年前买入可口可乐时的价格买入它,从我们的持有期角度看,风险基本上趋近于零。但如果你问我,今天早上买入可口可乐、明天早上就卖掉的风险有多大,我说那是一笔非常危险的交易。正如我在年报中指出的,在学术界,用波动性——贝塔系数成了它的衡量指标——来定义风险,变得非常流行,然后又蔓延到了金融市场。但对我们来说,这根本不是衡量风险的标准。就我们的巨灾再保险业务而言,风险不在于某一年会亏损。我们知道在某些天肯定会亏损,这点确定无疑。而且我们在某一年亏损的可能性也极高。我们承保这类业务的时间跨度至少是十年。我们认为,十年下来亏损的概率很低。所以,从我们的投资时间跨度来看,我们觉得那不是一项高风险的业务。而且它比承保那些更具可预测性的业务风险要低得多。有意思的是,用传统的风险衡量标准,某项投资的回报率在正 20% 到正 80% 之间逐年波动,按照那种定义,其风险要高于每年稳稳回报 5% 的东西。我们就是觉得金融世界在风险衡量方面已经走火入魔了。我们看自己做事的逻辑——我们完全愿意在某笔具体交易上亏损,套利是一个例子,任何一笔具体的保单是另一个例子。我们完全愿意在任何一笔交易上亏损。但我们不愿意参与那些我们认为,进行一系列相互独立但性质相同的事件,其期望值为亏损的交易。我们希望自己参与的交易,我们对这些概率的计算是有效的。为此,我们努力把范围收窄。有大量事情我们就是不去做,因为我们觉得自己没法为它们写出方程式。但基本上,查理和我天生是比较厌恶风险的。但我们非常愿意参与某些交易——如果我们知道这是一枚公平的硬币,有人想用七比五或类似的赔率跟我们赌一次抛硬币,那么我们会把伯克希尔净资产的多少押在这上面?嗯,这个数字对你们来说听着会很大。它不会占净资产很大比例,但会是一个相当大的数字。当概率对我们有利时,我们就会去做。查理?

WARREN BUFFETTWell, we do define risk as the possibility of harm or injury. And in that respect we think it's inextricably wound up in your time horizon for holding an asset. I mean, if your risk is that you're going — if you intend to buy XYZ Corporation at 11:30 this morning and sell it out before the close today, I mean, that is, in our view, that is a very risky transaction. Because we think 50 percent of the time you're going to suffer some harm or injury. If you have a time horizon on a business, we think the risk of buying something like Coca-Cola at the price we bought it at a few years ago is essentially, is so close to nil, in terms of our perspective holding period. But if you asked me the risk of buying Coca-Cola this morning and you're going to sell it tomorrow morning, I say that is a very risky transaction. Now, as I pointed out in the annual report, it became very fashionable in the academic world, and then that spilled over into the financial markets, to define risk in terms of volatility, of which beta became a measure. But that is no measure of risk to us. The risk, in terms of our super-cat business, is not that we lose money in any given year. We know we're going to lose money in some given day, that is for certain. And we're extremely likely to lose money in a given year. Our time horizon of writing that business, you know, would be at least a decade. And we think the probability of losing money over a decade is low. So we feel that, in terms of our horizon of investment, that that is not a risky business. And it's a whole lot less risky than writing something that's much more predictable. Interesting thing is that using conventional measures of risk, something whose return varies from year to year between plus-20 percent and plus-80 percent is riskier, as defined, than something whose return is 5 percent a year every year. We just think the financial world has gone haywire in terms of measures of risk. We look at what we do — we are perfectly willing to lose money on a given transaction, arbitrage being an example, any given insurance policy being another example. We are perfectly willing to lose money on any given transaction. We are not willing to enter into transactions in which we think the probability of doing a number of mutually independent events, but of a similar type, has an expectancy of loss. And we hope that we are entering into our transactions where our calculations of those probabilities have validity. And to do so, we try to narrow it down. There are a whole bunch of things we just won't do because we don't think we can write the equation on them. But we, basically, Charlie and I by nature are pretty risk-averse. But we are very willing to enter into transactions — We, if we knew it was an honest coin, and someone wanted to give us seven-to-five or something of the sort on one flip, how much of Berkshire's net worth would we put on that flip? Well we would — it would sound like a big number to you. It would not be a huge percentage of the net worth, but it would be a significant number. We will do things when probabilities favor us. Charlie?

查理·芒格是的,我想说,我们努力像费马和帕斯卡那样思考,好像他们从没听说过现代金融理论一样。我确实认为,很多现代金融理论只能说是令人作呕。(笑声)

CHARLIE MUNGERYeah, we, I would say we try and think like Fermat and Pascal as if they'd never heard of modern finance theory. I really think that a lot of modern finance theory can only be described as disgusting. (Laughter)

巴菲特倾向于“高度累进”的消费税

Buffett favors a "steeply progressive" consumption tax

沃伦·巴菲特第六区。

WARREN BUFFETTZone 6.

现场股东早上好,我是来自密苏里州堪萨斯城的保罗·米勒(音译)。我有两个问题。第一,不算太久以前,我记得是《财富》杂志刊登了一篇关于个人所得税税率的文章。冒着引用可能不太准确的风险,我印象中您赞成更高的个人税率,甚至比华盛顿那些人提议的还要高。第二个问题,我听说伯克希尔·哈撒韦被形容为不过是一个高价位的富人共同基金。您也愿意就此评论一下吗?

AUDIENCE MEMBERGood morning, I'm Paul Miller (PH) from Kansas City, Missouri. I've got two questions. First, not too long ago, I believe it was Fortune Magazine that ran an article regarding personal tax rates. And at the risk of misquoting you, my recollection is that you favored higher personal rates, rates even higher than those proposed by those in Washington. The second question is, I've heard Berkshire Hathaway referred to as nothing more than a high-priced rich man's mutual fund. Would you care to comment on that also?

沃伦·巴菲特嗯,关于税率,如果你问我个人赞成什么,我赞成高度累进的消费税。现在这个问题得到了更多关注,尽管“高度累进”可能会被大多数消费税倡导者修改成“适度累进”或类似的说法。有一项纳恩-多梅尼奇提案是沿着这个思路的,还有其他人也在更多谈论它。新成立的凯里-丹福斯委员会可能会对此进行研究,我们在场就有一位该委员会的成员。但我相信,不管以哪种形式,我是相信累进税的。所以,就我个人的情况而言,我并没有对累进所得税感到惊诧,我认为查理也没有特别不适。虽然,像我说的,如果它改成累进消费税,长远来看社会会运行得更好。你想对税收问题说两句吗,查理?

WARREN BUFFETTWell, on tax rates, if you ask me what I personally favor, I personally favor a steeply progressive consumption tax. That has a little more attention being paid to it now, although the "steeply progressive" might be modified by most of the advocates of the consumption tax, maybe to "mildly progressive" or something of the sort. There's a Nunn-Domenici proposal along that line, and there are other people that are talking about it more. It may be examined by the new Kerrey-Danforth Commission, of which we've got a member in the audience. But I believe, in one way or another, I believe in progressive taxes. So I am not shocked in terms of my own situation, and I don't think Charlie is particularly, about having a progressive income tax. Although, like I say, I think society would run better over time if it were a progressive consumption tax instead. Do you want the comment on the tax situation, Charlie?

查理·芒格嗯,我认为,所得税的累进程度如果太高,确实会走到一个适得其反的地步。但我认为我们还没到那个地步。

CHARLIE MUNGERWell, I think there is a point at which income taxes become quite counterproductive if their progression is too high. But I don't think we're there yet.

沃伦·巴菲特我们认为——至少我认为——这个社会待我极为优厚,而且我认为大多数高收入的人也是如此。我想如果你把他们大部分人送到孟加拉国或秘鲁之类的地方,他们就会发现,多少是靠他们自己,多少是靠这个社会。我认为,在激励人们、生产社会所需的商品和服务方面,没有什么比市场体系更好。但我确实觉得,在一位杰出教师的生产力,与一个擅长计算企业内在价值的人的生产力之间,这个体系有时会有些失衡。在收入方面,我没有更好的制度,但我认为社会应该想出某种办法,让那些特别蒙福、在某种意义上拥有在市场体系中能得到巨额回报的才能的人,把其中相当一部分回馈给造就了这一切的社会。

WARREN BUFFETTWe think — at least I think — I'm extraordinarily well treated by this society, and I think most people with high incomes are. I think if you transported most of them to Bangladesh or Peru or something, they would find out how much of it is them and how much is the society. And I think there's nothing better than a market system, in terms of motivating people and in terms of producing the goods and services that the society wants. But I do think it gets a little out of whack, in terms of what the productivity may be of an outstanding teacher compared to somebody who is good at figuring out the intrinsic value of businesses. I don't have a better system on the income side, but I think society should figure out some way to make those who are particularly blessed, in a sense, that have talents that get paid off enormously in a market system, to give back a fair amount of that to the society that produces that.

伯克希尔并非“富人共同基金”

Berkshire isn't a "rich man's mutual fund"

沃伦·巴菲特关于伯克希尔是不是,我记得是,富人的共同基金还是什么类似的说法?我们完全不这么看。我们把它看作一系列企业的集合,理想情况下我们希望完全拥有所有这些企业。所以,就共同基金持有许多公司股票、在不同行业间分散投资,而我们则试图自己拥有很多企业这一点而言,我想确实是这样。但我想你也可以对通用电气或类似的运营公司说同样的话。我们比一般的管理者更倾向于买入企业的部分股权,但从某种意义上说,我们试图做的,与杰克·韦尔奇在通用电气做的事情是一样的,那就是试图拥有一批一流企业。他可以把自己管理的印记(我认为非常出色)打在这些企业上,而我们则更放手,无论是对我们全资拥有的企业,还是只持有一部分股权的企业。但我们的路径是一样的。通用电气在杰克的领导下,用他自己的方式做得非常成功。而我们觉得,考虑到我们自身带来的优势,以及始终要把资金投出去所面临的问题,我们自己的系统对我们来说会最有效。查理?

WARREN BUFFETTThe question about Berkshire being I think it was, was it rich man's mutual fund or something like that? We don't look at it that way at all. We look at it as a collection of businesses, and ideally we would own all of those businesses. So it's, to the extent that a mutual fund owns stock in a lot of companies and diversifies among businesses and we try to own a lot of businesses ourselves, I guess that's true. But I guess you could say the same thing of General Electric, or an operation like that. We are more prone to buy pieces of businesses than the typical manager, but we are trying to do, in a sense, the same thing Jack Welch is trying to do at General Electric, which is try to own a number of first-class businesses. He gets to put the imprint of his own management, which I think is very good, on those businesses, and we are more hands-off, both in the businesses we own outright and in the ones that we own pieces of. But we're going at it the same way. And General Electric has been very successful under Jack's leadership, and doing it his way. We think, in terms of what we bring to the game, and the problems of putting money to work all the time, that our own system will work best for us. Charlie?

查理·芒格嗯,我对此没什么可补充的。

CHARLIE MUNGERYeah, I've got nothing to add to that.

不需要利率预测来评估公司价值

Don't need interest rate outlook to value companies

沃伦·巴菲特1 号区。

WARREN BUFFETTZone 1.

克里斯托弗·戴维斯你好,我是纽约的克里斯托弗·戴维斯。我感兴趣的是,伯克希尔有很多持仓集中在市场公认的利率敏感行业,包括富国银行、所罗门、房地美,甚至 GEICO。而你也承认自己对利率或利率变动带有一定的矛盾心态。由此看来,你似乎认为这些变动并不会影响那些生意的根本吸引力。我想,能否请你就此分享一下看法——你在这些生意里看到了什么,而投资界的整体认知却忽略了。

CHRISTOPHER DAVISHello, I'm Christopher Davis from New York City. I'm interested in that many of the holdings of Berkshire are in industries that are perceived as interest rate-sensitive industries, including Wells Fargo, Salomon, Freddie Mac, even GEICO. And yet you have an admitted sort of ambivalence towards interest rates or changes in interest rates. And it therefore seems that you don't feel that those changes affect the fundamental attractiveness of those businesses. I thought maybe you could share your thoughts on what you see in these businesses that the investment community as a whole is ignoring.

沃伦·巴菲特这么说吧,每一项生意的价值,一座农场的价值,一栋公寓楼的价值,任何经济资产的价值,都百分百对利率敏感,因为投资的本质,无非是现在把一笔钱转给别人,换取你预期未来一段时间能收回来的资金流。利率越高,这笔现金流的现值就越低。所以,每一项生意,不论它是可口可乐、吉列还是富国银行,从其内在估值来看,都百分之百对利率敏感。现在的问题是,像富国银行、房地美,或是某一家公司,当利率升高时,它们自身的经营,也就是与估值过程相区别的那部分,到底会变好还是变差,这并不容易判断。我的意思是,GEICO 如果能保持同样的承保比率——也就是说,相对于保费,它们的损失和费用数据不变——那么,随着时间的推移,它们显然会因利率走高而受益,因为它们做的是浮存金生意,浮存金对它们来说,价值会变得更高。现在回过头来看外部,也就是估值的部分,那些盈利的现值也同样会降低。在更高利率的环境下,可口可乐未来盈利的现值也会降低。至于富国银行——在任何给定的利率情景下,它会赚更多还是更少的钱,很难说。可能短期是一种影响,长期又是另一种。所以,我无需对利率有一个明确的观点——事实上我也确实没有——就能对保险生意、按揭担保生意、银行生意,或诸如此类的生意做出判断,这和我判断可口可乐或吉列是一样的。查理?

WARREN BUFFETTWell, the value of every business, the value of a farm, the value of an apartment house, the value of any economic asset, is 100 percent sensitive to interest rates, because all you are doing in investing is transferring some money to somebody now in exchange for what you expect the stream of money to be, to come in, over a period of time. And the higher interest rates are, the less that present value is going to be. So every business, by its nature, whether it's Coca-Cola or Gillette or Wells Fargo, is in its intrinsic valuation, is a hundred percent sensitive to interest rates. Now, the question as to whether a Wells Fargo or a Freddie Mac or whatever it may be, whether their business gets better or worse internally, as opposed to the valuation process, because of higher interest rates, that is not easy to figure. I mean, GEICO, if they write their insurance business at the same underwriting ratio — in other words they have the same loss and expense experience relative to premiums — they benefit by higher interest rates, obviously, over time, because they're a float business, and the float is worth more to them. Now, externally, getting back to the valuation part, the present value of those earnings also becomes less then. But the present value of Coke's earnings becomes less in a higher interest rate environment. Wells Fargo, it's — whether they earn more or less money under any given interest rate scenario is hard to figure. There may be one short-term effect and there may be another long-term effect. So I do not have to have a view on interest rates — and I don't have a view on interest rates — to make a decision as to an insurance business, or a mortgage guarantor business, or a banking business, or something of the sort, relative to making a judgment about Coke or Gillette. Charlie?

查理·芒格我没什么要补充的。

CHARLIE MUNGERI've got nothing to add.

“追溯型”保险在我们业务中只占很小一部分

"Retroactive" insurance is small part of our business

沃伦·巴菲特二号区?

WARREN BUFFETTZone two?

现场股东你好,我是纽约的本杰明·巴伦(音)。能谈谈你们的保险业务吗?特别是你们一直在承保的追溯型保单。

AUDIENCE MEMBERHello, I'm Benjamin Baron (PH) from New York. Could you speak about your insurance business a little bit? And especially the retroactive policies you've been writing.

沃伦·巴菲特能请你具体说说——你是指再保险业务吗?

WARREN BUFFETTCan we speak about the — you say the reinsurance business?

查理·芒格追溯型——

CHARLIE MUNGERRetroactive —

沃伦·巴菲特追溯这部分我听见了,我是问前面那部分。

WARREN BUFFETTI heard the retroactive part, but the first part.

本杰明·巴伦再保险和追溯型保险,还有百慕大市场,以及你怎么看它作为你们潜在市场之一的前景。

BENJAMIN BARONThe reinsurance and the retroactive, and also the market in Bermuda and how you see it as one of your potential markets.

沃伦·巴菲特我认为,追溯型市场,就是业内所称的“追溯型保险”,已经基本被会计准则的变动所淘汰。所以,我不指望我们在追溯型保单上还能有什么业务量。当然,我们在承保附有保单持有人红利的工伤保险时,实质上那就是追溯型保单。但这只是相对——这在伯克希尔业务中是非常小的一部分。我回答到你关心的点了吗?

WARREN BUFFETTI think the retroactive market is, what's called "retroactive insurance," has been pretty well eliminated by developments in accounting. So I would not expect us to really have any volume in retroactive-type policies. Now, when we write workers' comp with a policy holder dividend, in effect that's a retroactive policy. But that's a relative — that's small part of Berkshire's business. Did I answer what you were driving at there?

现场股东(听不清)

AUDIENCE MEMBER(Inaudible)

沃伦·巴菲特能再说一遍吗?

WARREN BUFFETTPardon me?

现场股东(听不清)

AUDIENCE MEMBER(Inaudible)

沃伦·巴菲特你听清了吗,查理?

WARREN BUFFETTDid you get that, Charlie?

“只有潮水退去,才知道谁在裸泳”

"You don't find out who's been swimming naked until the tide goes out"

查理·芒格就说一下百慕大保险业务的发展吧。

CHARLIE MUNGERJust comment on the development of the insurance business in Bermuda.

沃伦·巴菲特哦,百慕大只不过是一个,你知道,新的竞争对手。他们也不算特别新,我的意思是,百慕大以前就有公司。但在过去 15 到 18 个月里,也许已经筹集了超过 40 亿美元。而且因为税收原因——可能还有其他原因,但肯定有税收原因——这些产能集中在百慕大注册、百慕大设立的再保险公司。但本质上,那种类型的竞争和其他再保险公司的竞争没有太大区别,除了这些产能是新的,钱也刚筹集起来,所以这些生意的管理者可能比那些存在了 50 年的老牌公司,承受着更大的压力,要赶紧出去承保业务。但对我们来说,任何时候有新产能进入我们所在的行业,都不是好事,对再保险业来说当然也是如此。再保险业,就其本质而言,会是那种周期性地集体做出一些非常愚蠢行为的行业。我的意思是,在再保险里,你可以做着蠢事而不自知,然后突然之间醒来发现,你知道,钱没了。这正是人们发现的情况——我一年前的年报里用过那句话——正是那些用(听不清)杠杆投机债券的人发现的情况,你知道,只有潮水退去,才知道谁在裸泳。而且——(笑声)——本质上,这就是再保险业里发生的事。你根本,直到风刮到他们身上,你根本不会发现谁在裸泳。

WARREN BUFFETTOh, Bermuda is simply a, you know, a new competitor. They're not so new, I mean, there've been companies in Bermuda before. But in the last 15 months, 18 months, maybe there's been 4 billion-plus raised. And because, for tax reasons — maybe other reasons as well, but certainly for tax reasons — that capacity has been concentrated in Bermuda-based, Bermuda-domiciled reinsurers. But essentially there's no great difference between that type of competition and other reinsurers competition, except for the fact that that capacity is new and the money's just been raised, and so there may be some greater pressure on the managers of those businesses to go out and write business promptly than on somebody that's been around for 50 years. But it's no plus for us any time new capacity enters any business that we're in, and that certainly goes for the reinsurance business. Reinsurance business, by its nature, will be a business in which some very stupid things are done en masse periodically. I mean, you can be doing dumb things and not know it in reinsurance, and then all of a sudden wake up and find out, you know, the money is gone. And it's what people have found out — and I used that line in the report a year ago — it's what people have found out that were speculating on bonds with (inaudible) margins recently, that, you know, you don't find out who's been swimming naked until the tide goes out. And — (laughter) — essentially that's what happens in reinsurance. You don't, you really don't find out who's been swimming naked until the wind blows at them.

当现金“堆积”时,并非出于选择

When cash "piles up," it's not through choice

沃伦·巴菲特三号区。

WARREN BUFFETTZone 3.

现场股东我是来自佛罗里达州迈阿密的惠特尼·安德森(音)。我的问题是,现在我们读到各种分析师的看法,他们认为你应该根据……如何调整你的更多现金、更多股票、更多债券。伯克希尔·哈撒韦在相对金融不安全的时期感觉如何?你是否为了将来可能买入而安排了更多现金储备?还是沿着你的路径走?

AUDIENCE MEMBERI'm Whitney Anderson (PH) from Miami, Florida. And my question is, right now, we are reading about various analysts and how you should, in their individual opinion, adjust your more cash, more stocks, more bonds because of … How does Berkshire Hathaway feel about times of relative financial insecurity? Do you arrange for more cash reserves looking forward to a time when you might be able to buy? Or do you go along your path?

沃伦·巴菲特我觉得这个问题是在问,我们是不是会根据某种对未来的预测来维持一定水平的现金,从而进行资产配置?我们完全不这么想。如果有现金,那是因为当天我们没找到什么明智的事可做,也就是没买到我们喜欢的那种企业。有时候一段时间都找不到投资机会,现金就积攒起来了。但这不是出于选择,而是因为我们本质上在努力做的事情——找到可买的东西——失败了。我们完全不去猜测三个月、六个月或一年后现金会不会更值钱。所以,你永远不会看到——伯克希尔本来就不开任何形式的会议,但我们永远不会开资产配置会议。我们会——(笑声)——继续寻找。我的意思是,查理在找,我在找。我们的一些经理们也在找。我们在找符合我们测试标准、可以买入的东西。如果年底我们账上现金或短期证券为零,我们会很开心,因为那意味着我们找到了喜欢的方式来使用这些钱。我想我不得不承认,如果手头有大把现金,我们就比平时更笨一点。我的意思是,现金多容易让人粗心大意。而我要说,最好的买入通常发生在你得卖点东西来筹钱的时候,因为这会稍微提高你在做心理决策时跳跃的横杆。但我们——我不知道年报会显示多少,但肯定还有超过 10 亿美元的现金在那里,这不是出于选择。你可以把这看作是我们在资本配置上失败的指标——我应该说,是我们管理层失败的指标。当我们能买到企业或企业的一小块股份,把这笔钱用掉时,我们会很高兴。

WARREN BUFFETTI think the question is do we sort of get into asset allocation by maintaining given levels of cash, depending on some kind of outlook or something of the sort? We don't really think that way at all. If we have cash, it's because we haven't found anything intelligent to do with it that day, in the way of buying into the kind of businesses we like. And when we can't find anything for a while, the cash piles up. But that's not through choice, that's because we're failing at what we essentially are trying to do, which is to find things to buy, and — We make no attempt to guess whether cash is going to be worth more three months from now or six months from now or a year from now. So it is — you will never see — we don't have any meetings of any kind anyway at Berkshire, but we would never have an asset allocation meeting. We would — (laughter) — keep looking. I mean, Charlie's looking, I'm looking. Some of our managers are looking. We're looking for things to buy that meet our tests, and if we showed no cash or short-term securities at year-end, we would love it, because it would mean that we'd found ways to employ the money in ways that we like. I think I would have to admit that if we have a lot of money around, we are a little dumber than usual. I mean, it tends to make you careless. And I would say that the best purchases are usually made when you have to sell something to raise the money to get them, because it just raises the bar a little bit that you jump over in the mental decisions. But we have, I don't know what we'll show, but certainly well over a billion dollars of cash around, and that's not through choice. That is a — you can look at that as an index of failure on the part of your management. And we will be happy when we can buy businesses, or small pieces of businesses, that use up that money.

房利美和房地美作为投资

Fannie Mae and Freddie Mac as investments

沃伦·巴菲特四号区。

WARREN BUFFETTZone 4.

现场股东先生们,我叫理查德·瑟瑟,来自亚利桑那州图森市。据我所知,40% 的住房抵押贷款都由房利美和房地美这个双寡头进行了证券化。冒着请您做预测的风险——因为您之前谈过预测——我很想了解一下,您认为随着时间的推移,这个双寡头的市场份额会有什么变化。谢谢。

AUDIENCE MEMBERGentlemen, my name is Richard Sercer from Tucson, Arizona. I understand that 40 percent of all home mortgages have been securitized by Fannie Mae and Freddie Mac, the duopoly. I would, at the risk of asking you for a projection, since you've talked about projections before, I'd be interested in understanding what you think will happen to that market share over time for this duopoly. Thank you.

沃伦·巴菲特嗯,这个问题的答案用不着太多预测。这两家公司的市场份额基本肯定会上升。但这不意味着它们就是值得买入的绝佳生意,只是它们的市场份额基本肯定会上升,因为这两个实体所拥有的经济优势,跟其他在投资者和借款者之间做资金中介的方式比起来,没人能比得上。所以,限制房利美和房地美份额增长的因素,是它们每笔抵押贷款只能放大约 20 万美元。这是个限制条件。对它们来说,有这个限制可能还是件好事,但它们被挡在了部分市场之外。不过,在它们能参与的市场里,它们做资金中介的经济优势是别人无法企及的,包括我们以前做的储贷业务。我们以前也做资金中介,从储户那里拿钱,再贷给想借钱买房的人。房利美和房地美用同样的方式做,做法不完全一样,但功能相同。而它们做这件事的成本比我们低得多,我们得开分行、交保险费之类的,它们根本不用。所以生意自然会流向它们。它们应该拿到这些生意。因此它们的市场份额会增长。查理?

WARREN BUFFETTWell, the answer to that doesn't involve much of a prediction. That market share is essentially certain to go up. That doesn't mean that those are wonderful businesses to buy, but the market share is essentially certain to go up because the economics that those two entities possess, compared to other ways of intermediating money between investors and people who want to borrow, no one else has those economics. So what holds the share of Freddie Mac and Fannie Mae down is the fact that they are only allowed to loan roughly $200,000 on any mortgage. That's a limiting factor. It's probably been a good thing for them that it has been a limiting factor, but they are shut out of part of the market. But the market that they are in, they essentially have economics that other people can't touch for intermediating money, including the savings and loan business that we were in. We had a business that intermediated money, went out and got it from depositors and lent it to people who wanted to borrow on a home. Freddie Mac and Fannie Mae do it the same way. They don't do it exactly the same way, but they perform the same function. And they could do it so much more cheaply than we could do it by having branches or anything of the sort and paying the insurance fee we paid. They're going to get the business. They should get the business. And so their market share will grow. Charlie?

查理·芒格嗯,我觉得没错。(笑声)

CHARLIE MUNGERWell, I think that's right. (Laughter)

沃伦·巴菲特你答得很好。(笑声)

WARREN BUFFETTYou're doing great. (Laughter)

信息速度加快不影响我们的决策

Increased information speed doesn't affect our decisions

沃伦·巴菲特第五区。

WARREN BUFFETTZone 5.

现场股东早上好,我是来自威斯康星州密尔沃基的莎拉·普鲁伊特。我想知道,您觉得今天信息获取和传播的速度有没有影响您的企业收购决策过程?您认为这种速度是否让您错过了机会?

AUDIENCE MEMBERGood morning, I'm Sarah Pruitt (PH) from Milwaukee, Wisconsin. And I wondered if you feel that the speed with which information is available and disseminated today has affected your business-buying decision process. And do you believe that speed has caused you to miss opportunities?

沃伦·巴菲特关于“海洋扩张”的问题?

WARREN BUFFETTQuestion about seas expanding?

查理·芒格不是。他问的是今天的信息速度是否影响我们的决策过程?

CHARLIE MUNGERNo. Does the speed of information today affect our decision-making process?

沃伦·巴菲特不,我们——我会说我们的表现跟三四十年前差不多。我是说——(笑声)——我们读年报。其实信息的速度对我们来说没什么区别。关键在于信息处理,最终形成一些确实有用的判断,也就是对一家公司、一个业务或者一份证券的价格和它的内在价值之间进行比较。而这跟快速信息完全无关。它需要的是好信息。但通常来说——那不是——我们不是在干草堆里找针之类的事。你知道,我们基本上喜欢的是干草堆,不是针。而且我们希望它对我们大喊。我想说,实际上我们做的每一件事都是读公开报告,然后可能再问一些问题,确认一下交易头寸、产品优势什么的。但我们从来不需要——我们可以很快做决定。我是说,有人打电话跟我们谈一笔生意——我们两三分钟就能决定自己有没有兴趣。那不需要时间。之后可能得核实一些东西。但我们不需要——我想不出有什么事情我们需要大量价格数据或者类似的东西,极其快速地来做决定。我们在运营的生意里有很好的管理信息系统,但那只是另一件事——是把库存控制在合适水平之类的问题。我不认为投资——我觉得你哪怕待在一个邮件延误三周、报价也延误三周的地方,做投资也照样能做得很好。

WARREN BUFFETTNo, we — I would say that we perform about like we were doing 30 or 40 years ago. I mean — (laughter) — we read annual reports. It isn't the — the speed of information really doesn't make any difference to us. It's the processing and finally coming to some judgment that actually has some utility, that is, that it's a judgment about the price of a business or a part of a business, a security, versus what it's essentially worth. And none of that involves anything to do, really, with quick information. It involves getting good information. But usually that — it's not — we're not looking for needles in haystacks or anything of the sort. You know, we like haystacks, not needles, basically. And we want it to shout at us. And I would say that, well, virtually everything we've done has been reading public reports, and then maybe asking questions around to ascertain trade positions or product strengths or something of that sort. But we never have to — we can make decisions very fast. I mean, we get called on a business — or we can make up our mind whether we're interested in two or three minutes. That takes no time. We may have to do a little checking on a few things subsequently. But we don't need to get — I can't think of anything where we really need lots of price data or things like that extremely fast to make any decisions. We've got good management information systems in our operating businesses, but that's just another — that's a question of keeping inventories where they should be and all of that sort of thing. I don't think the invest — I think you could be in someplace where the mails were delayed three weeks, and the quotations were delayed three weeks, and I think you could do just fine in investing.

为什么回购不太可能

Why a stock buyback is unlikely

沃伦·巴菲特第六区。

WARREN BUFFETTZone 6.

现场股东我是纽约市的詹姆斯·潘。我有两个问题。第一,您认为伯克希尔·哈撒韦的股价目前在其内在价值的 15% 以内吗?第二,如果您认为伯克希尔·哈撒韦被低估了,而您账上又有那么多现金,您会考虑回购吗?

AUDIENCE MEMBERJames Pan (PH), New York City. I have a two-parter question. One, do you think the stock price of Berkshire Hathaway is trading within 15 percent of its intrinsic value currently? And two, if you think Berkshire Hathaway is undervalued with the amount of cash you have on your balance sheet, would you consider a buyback?

沃伦·巴菲特关于回购的问题,我们通常觉得,让伯克希尔股价有吸引力的市场状况,很可能也会让其他东西更有吸引力,因为我们觉得我们的股东比很多公司的股东更理性。更可能的情况是,我们会以愚蠢的价格找到一些绝妙的生意,而不是以愚蠢的价格找到伯克希尔本身。所以——(掌声)——这基本上排除了回购。但这不是绝对排除,只是说明了为什么回购在很多情况下没什么意义。

WARREN BUFFETTThe answer about a buyback is that we generally have felt that market conditions that would make Berkshire attractively priced is probably going to make other things even more attractively priced, because we think our shareholders are more rational than the shareholders of many companies. It's more likely that we will find some wonderful business at a silly price than we will find Berkshire at a silly price as we go along. So — (applause) that tends to eliminate repurchases. But it doesn't rule them out, but it explains why the circumstances will not arise very often where repurchases would make good sense.

为什么我们不估算内在价值

Why we don't estimate our intrinsic value

沃伦·巴菲特至于给你一个内在价值的数字,我不想破坏你的乐趣。我的意思是,你真该自己算出来。(笑声)查理是内在价值方面的专家——你有什么要对他说的吗,查理?

WARREN BUFFETTIn terms of giving you a number on intrinsic value, I don't want to spoil your fun. I mean, you really should work that one out for yourself. (Laughter) Charlie is the expert on intrinsic — Do you have any comment for him, Charlie?

查理·芒格嗯,你对这个问题的态度让我想起一位著名的校长,他每年都跟毕业班讲话。他会说,“你们知道,”他说,“你们当中有 5% 的人最终会变成罪犯。”他说,“我确切地知道是哪几个人。”(笑声)他说,“但我不打算告诉你们,因为那会剥夺你们生活的兴奋感。”(笑声)你要是仔细想想,那些不断告诉股东内在价值是多少的公司,就是公司形式的房地产控股公司。我得说,那种过程里混进去的蠢事和不当行为多到令人恶心。如果我们改变做法,就等于跟一个坏群体搞在一起了。

CHARLIE MUNGERWell, your attitude on that subject reminds me of a famous headmaster who used to address the graduating class every year. And he'd say, "You know," he says, "Five percent of you people are going to end up criminals." And he says, "I know exactly who you are." (Laughter) And he said, "But I'm not going to tell you, because it would deprive your lives of a sense of excitement." (Laughter) If you stop to think about it, the companies that constantly told their shareholders what the intrinsic value was were the real estate holding companies in corporate form. And I must say, that the amount of folly and misbehavior that crept into that process was disgusting. We would be just associating with a bad group if we were to change our ways.

沃伦·巴菲特老比尔·泽肯多夫,我想他是第一个这么干的人,在 50 年代末期搞的韦伯和纳普公司。我现在还留着那些年报。他会宣布,你知道,把韦伯和纳普的内在价值精确到小数点后第八位。他一直这么干,直到他们申请破产保护的那一天。(笑声)

WARREN BUFFETTBill Zeckendorf Sr. I think was probably the first one to do that, with Webb and Knapp back in the late '50s. I still have those annual reports. And he would announce, you know, like, to eight decimal places what the intrinsic value of Webb and Knapp was. And he did it right till the day they filed for Chapter 11. (Laughter)

查理·芒格我记得很清楚,因为有人说他跌进了破产。另一个人说,“你怎么能从一张煎饼上摔下来?”(笑声)

CHARLIE MUNGERI remember that well, because somebody said that he fell into bankruptcy. And somebody else said, "How can you fall off a pancake?" (Laughter)

沃伦·巴菲特要小心那些给你一大堆数字的人。我是说,什么预测啊、估值啊之类的东西。我们尽量把所有我们自己用来计算价值的数字都给你们。我们真的——如果你读了伯克希尔的报告,你基本上——你就拥有了查理和我做证券决策时会用到的所有信息。如果这方面真有什么不足,你知道,我们实际上——我们会非常欢迎你告诉我们,因为我们希望报告里有那种信息。但然后我们希望你自己去算。不过我们一直坚持,比如保险业务里的浮存金材料,我们觉得那显然很相关,因为我们用了差不多一页纸来印它。这在伯克希尔是相当严肃的东西。(笑声)但那确实是相关的。我的意思是,你的理解可能跟我或查理的不同,但那些是重要的数字。我们也可以给你一大堆关于内布拉斯加州林肯市满意保单持有人的废话,你知道,各种照片,他们开心地收到代理人的支票之类的东西。(笑声)但我们不会那么做。

WARREN BUFFETTBeware of people that give you a lot of numbers about their businesses. I mean, in terms of projections or valuations or that sort of thing. We try to give you all of the numbers that we would use ourselves in making our own calculations of value. We really — if you read the Berkshire reports, you essentially — you have all the information that Charlie and I would use in making a decision about the security. And if there's anything really lacking in that respect, you know, we would actually — we would truly appreciate hearing from you, because we want to have that kind of information in the report. But then we want you to make the calculation. But we've stuck, I mean, that material, for example, on the float in the insurance business, we consider that quite relevant, obviously, because we use up almost a page printing it. It's pretty serious stuff at Berkshire. (Laughter) But that is relevant. I mean, your interpretation may be different than mine or Charlie's, but those are important numbers. And we could give you a lot of baloney about satisfied policyholders, you know, in Lincoln, Nebraska. It wouldn't tell you a thing about what the company's worth — and have pictures of them, and happy, you know, receiving the check from the agent and all of that. (Laughter) We're not going to do that.

巴菲特谈彼得·林奇

Buffett on Peter Lynch

沃伦·巴菲特第一区。

WARREN BUFFETTZone 1.

现场股东我是印第安纳波利斯的迈克·梅西。我非常喜欢读您每年的致股东信和年报,我也回头把以前的所有年报都读过了。它们太棒了。我也很喜欢读彼得·林奇的两本书,我看到你们两个人之间有很多共同点,你们的思维方式、你们的哲学等等。我很希望您能谈谈您对彼得·林奇的看法,他两本书里说的东西,以及他给投资者的建议。谢谢。

AUDIENCE MEMBERMike Macy (PH) from Indianapolis. I have really enjoyed reading your annual letters and your annual report, and I've gone back and read all of the older ones, too. They're terrific. I have also enjoyed reading the two books by Peter Lynch, and I see a lot of commonalities between the two of you, the way you think, your philosophy, et cetera. I'd certainly appreciate it if you'd make a few comments on what you think of Peter Lynch, the things he says in his two books, and the advice that he gives to investors. Thank you.

沃伦·巴菲特嗯,我认识彼得。不算很熟,但事实上我们在奥马哈一起打过桥牌。我本人很喜欢他,显然他的业绩非常出色。他写了那两本书,都成了畅销书,讲的是他的投资哲学。我真的没什么——你知道,我不想在他的基础上添枝加叶。当然有不少重叠之处。也有一些不同。显然,彼得比我更喜欢分散投资。他持有的股票数量比我记得住的公司名字还多。我是说,但那只是彼得。(笑声)你知道,我以前说过,在投资里,通往天堂的路不止一条。这里没有唯一的真宗教,但有一些非常有用的宗教。彼得有一套,我觉得我们也有一套很有用的。而且有很多重叠。但如果我试着按彼得的方式去做,我不会做得那么好,他要是完全按我的方式去做,可能也不会做得那么好。我本人非常喜欢他。他是个高尚的人。

WARREN BUFFETTWell, I know Peter. I don't know him well, but we've played bridge together in Omaha as a matter of fact. I like him personally, and obviously he has an outstanding record. And he has written those two books, which have been bestsellers, about his investment philosophy. I don't really have anything — you know, I'm not going to embroider on his. There's certainly a fair amount of overlap. There's some difference. Peter, obviously, likes to diversify a lot more than I do. He owns more stocks than the names of companies I can remember. I mean, but that's Peter. (Laughter) And, you know, I've said in investing, in the past, that there's more than one way to get to heaven. And there isn't a true religion in this, but there's some very useful religions. And Peter's got one, and I think we've got one that's useful, too. And there is a lot of overlap. But I would not do as well if I tried to do it the way Peter does it, and he probably wouldn't do as well if he tried to do it exactly the way I'd do it. I like him personally very much. He's a high-grade guy.

只有价格合理时我们才会写保险

We'll only write insurance when prices make sense

沃伦·巴菲特第二区。

WARREN BUFFETTZone 2.

现场股东巴菲特先生,芒格先生,我叫戴夫·兰克斯,是《商业保险》杂志的高级编辑。我有两个问题。首先,您能否解释一下伯克希尔的主要保险业务?是什么因素导致去年保费收入增长了 50% 以上,以及您预计这种增长今年是否会持续?其次,关于您早先提到的再保险公司可能集体做出愚蠢行为的评论,您能否解释一下,百慕大新成立的巨灾保险机构需要避免哪些潜在陷阱,而您认为伯克希尔·哈撒韦不会陷入其中?

AUDIENCE MEMBERMr. Buffett, Mr. Munger, my name is Dave Lankes (PH). I'm a senior editor at Business Insurance Magazine. A two-part question for you. Can you explain a little bit regarding your primary insurance operations? What drove up written premiums by more than 50 percent last year, and if you expect that to continue this year? And then regarding your earlier comments on the stupid things reinsurers can do en masse, can you explain what potential pitfalls that the new cat facilities in Bermuda will have to avoid that you feel Berkshire Hathaway won't fall into?

沃伦·巴菲特嗯,第一个问题关于我们的主要保险数据,您会在年报后面某处找到。但这些数据有点扭曲,因为我们在 1992 年末收购了中央赔偿保险公司。所以 1993 年中央赔偿的保费收入比 1992 年多出很多。我们的基本业务——国民赔偿公司的基本保险业务,即商业汽车保险和一般责任险,保费收入相当平稳,各州业务也相当平稳,Cypress 略有增长。但这些数字的变化远没有那么显著。所以,如果假设中央赔偿保险公司全年都包含在内,我们去年按备考基础计算的业务并没有显示出戏剧性的变化。我们的主要业务实际上没什么大动静,不过经营得很好,但并没有增长或爆发。今年和去年都是这个情况。这是一门好生意。在某些类型的市场中,它可能大幅增长,但在当前市场环境下它没有增长,去年也没有增长,尽管承保业绩非常好。在再保险业务方面,我认为,我们的再保险业务与许多其他公司的本质区别——不包括百慕大那样的所有公司——基本上就是我们运营和证券投资与其他人可能存在的区别。我们随时准备以我们认为合理的价格提供大量的再保险。但如果我们认为不合算,我们就不做,就像我们会用可动用的现金购买我们认为有意义的证券一样。但我们没有兴趣为了参与股市而参与股市。我们只想持有对我们有意义的证券。我认为,对大多数管理层来说,如果他们唯一的业务就是再保险,他们可能更喜欢价格合理的时候,但我认为,当价格不合理时,他们也会倾向于做相当多的业务,因为没有别的选择,除非把钱还给股东。而这并不是大多数管理层乐于做的事情。(笑声)所以,我认为我们处于有利地位,基本上是因为我们拥有资本配置的灵活性,这让我们能以大多数管理层可能无法企及的从容态度来应对业务的缺失,因为他们只专注于这一项业务。在经历了一段平安无事的时期,比如连续几年承保经验良好之后,费率很可能会变得愚蠢。我们根据我们认为的风险敞口来定价。我们不根据过往经验定价。我的意思是,去年没有特大飓风——我忘了那个本来要袭击北卡罗来纳州后来又转向了的那场飓风叫什么名字——但对我们来说,那场飓风是猛烈登陆还是转向大西洋,与明年的费率完全无关。我们是在根据风险敞口定价。每个人都这么说,但市场倾向于根据经验来定价和做出反应,而且通常是近期经验。这就是为什么伦敦所有转分保业务在螺旋式上升中都破产了,因为他们定价,依我们看,是根据经验而不是风险敞口来定价的。年复一年,业务不断上门,投资者对你有期望,很难不那样做。但我们永远不会明知故犯地那样做。我们可能会在潜意识里受到某种影响而那样做,但我们不会那样做,就像我们不会接受股市的常态作为我们投资股票的正确方法一样。基本上,当你花钱或承接保险风险时,你必须独立思考。你不能让市场替你做决定。查理?

WARREN BUFFETTWell, the first question about our primary insurance figures, you'll find it way in the back someplace. But they're a little distorted because we bought Central States Indemnity, what would it be, late in the year '92. So there's a lot more premium volume in there for Central States in '93 than there was in '92. Our basic — National Indemnity's basic insurance, which is commercial, auto, and general liability, premium volume was fairly flat, the Homestate operation fairly flat, Cypress up somewhat. But those numbers were not anything like the changes — So our business last year, pro forma for including Central States Indemnity for all of '92, would not have shown a dramatic change. There really hasn't been much happening in our primary business, except that it's been run, it's done very well, but it is not growing or exploding. And that's true this year as well as last year. It's a good business. And it could grow in certain kinds of markets very substantially, but it is not growing in this market, and it did not grow last year, although its underwriting was very good. In the reinsurance business, I think, essentially, the difference in our reinsurance business from many others, you know — it doesn't include them all in a place like Bermuda — is essentially the difference that may exist in our operations and securities versus other people. We will offer reinsurance at any time in very large quantities at prices we think make sense. But we won't do business if we don't think it makes sense, just like we will buy securities, to the extent of the cash we have available, if they make sense. But we have no interest in being in the stock market per say just to be in it. We want to own securities that make sense to us. I think for most managements, if the only thing they're in is the reinsurance business, they may like it better when prices make sense, but they will, I think they will be prone to do quite a bit of business when prices don't make sense as well, because there's no alternative, except to give the money back to the owners. And that is not something that most managements, you know, do somersaults over. (Laughter) So, I think we are in a favored position, essentially being — having the flexibility of capital allocation that lets us take the lack of business with a certain equanimity that most managements probably can't, because of their sole focus on the business. Rates will get silly, in all likelihood, after a period when nothing much happens, when you've had a couple of years of good experience. We price to what we think is exposure. We don't price to experience. I mean, the fact that there was no big hurricane last year — I forget the name of the one that was coming in at North Carolina and then veered out essentially — but to us, it has nothing to do with the rates next year whether that hurricane actually came in in a big way or veered out into the Atlantic again. I mean, we are pricing to exposure. And everyone says that, but the market tends to price and respond to experience, and generally to recent experience. That's why all the retrocessional operations in London, you know, in the spiral, went busted, because they priced, in our view, they priced to experience rather than to exposure. It's very hard not to do that, to be there year after year with business coming by and investors expecting this of you and not do that. But we will never knowingly do that. We may get influenced subconsciously in some way to do that, but we will not do that any more than we will accept stock market norms as being the proper way for us to invest money and equities. Basically, when you lay out money or accept insurance risks, you really have to think for yourself. You cannot let the market think for you. Charlie?

查理·芒格是的,我认为伯克希尔基本上是一个非常老派的地方。它努力保持纪律以维持老派风格。我指的不是老派愚蠢,而是永恒的真理,或者说,基本的数学,基本常识,基本的恐惧,关于人性的基本辨别力,所有这些都非常老派。如果你带着一定的纪律性去做这些事,我认为结果很可能会相当不错。

CHARLIE MUNGERYeah, I think Berkshire is basically a very old-fashioned kind of a place. And it tries to exert discipline to stay old-fashioned. And I don't mean old-fashioned stupid, I mean, you know, the eternal verity, so to speak, basic mathematics, you know, basic horse sense, basic fear, basic discriminations regarding human nature, all very old-fashioned. And if you just do that with a certain amount of discipline, I think it's likely to work out quite well.

来自桑迪·戈特斯曼的赞扬

Praise from Sandy Gottesman

沃伦·巴菲特第三区。

WARREN BUFFETTZone 3.

戴维·戈特斯曼我是来自纽约的戴维·戈特斯曼。难怪这次股东大会能吸引全国各地的股东。尽管今天有人谈论年龄问题,但我很高兴地说,这场股东大会一年比一年好。伯克希尔在美国企业中独树一帜,其名字已成为管理卓越的代名词。与许多美国公司不同,作为股东,我们不必担心重组、巨额减记、大规模重组、虚增的盈利以及拥有战略愿景但薪酬过高的高管。相反,年复一年,我们享受着查理和沃伦的常识和才华带来的好处。(掌声)

DAVID GOTTESMANDavid Gottesman from New York. It's no wonder that this meeting draws stockholders from all over the country. And despite the talk about age today, I'm happy to say this meeting gets better every year. Berkshire stands unique in American business as a company whose name has become synonymous with management excellence. Unlike many American corporations, we, as stockholders, don't have to worry about reorganizations, large write-offs, massive restructurings, overstated earnings, and overpaid executives with strategic visions. Instead, year in and year out, we enjoy the benefits of the common sense and brilliance of Charlie and Warren. (APPLAUSE)

沃伦·巴菲特你说你叫什么名字?(笑声)

WARREN BUFFETTWhat did you say your name was? (Laughter)

戴维·戈特斯曼我还想补充一点,先不提您的好幽默。人们很容易将如此持续卓越的业绩视为理所当然,但我们在座的各位正是他们努力的直接受益者。今天我们能齐聚此地,本身就是对他们出色表现的一种感谢。不过,我们还可以用另一种方式来表达。我建议,让我们以热烈的掌声感谢他们出色的工作。谢谢。(掌声)

DAVID GOTTESMANI want to add to that, to say nothing of your good humor. It's easy to take such consistently outstanding results for granted, but we in this room are the direct beneficiaries of their efforts. By our presence here today, we show our appreciation to them for their exceptional performance. But we can also demonstrate in another way. I would like to suggest we give them a rousing hand of applause for a job well done. Thank you. (APPLAUSE)

沃伦·巴菲特谢谢。那是桑迪·戈特斯曼。我们合作了三十多年,他终于把这个说利索了。我很感激,桑迪。(笑声)

WARREN BUFFETTThank you. That was Sandy Gottesman. We've worked together for 30-odd years, and he's finally got that down. I appreciate that, Sandy. (Laughter)

短暂休会

Brief adjournment

沃伦·巴菲特那么,我们现在休会。想留下来的人,我们 15 分钟后重新开会,然后我们会一直待到大约 1 点 15 分。

WARREN BUFFETTWith that, we will adjourn. And anyone who wants to stay around, we'll reconvene in 15 minutes, and then we'll be here till about 1:15.