2015 年股东大会 · 上午场
巴菲特的开场玩笑
Buffett's opening joke
沃伦·巴菲特谢谢。谢谢。谢谢。我是沃伦,这位是查理。他能听,我能看。我们一起搭伙干活。(笑声)再过几分钟,我们就进入问答环节,流程和往年一样。
WARREN BUFFETTThank you. Thank you. Thank you. I'm Warren; this is Charlie. He can hear. I can see. We work together. (Laughter) In just a couple of minutes we'll move onto the questions and answers and follow the same procedures as in previous years.
约翰·兰迪斯与《颠倒乾坤》
John Landis and "Trading Places"
沃伦·巴菲特不过在此之前,我想先做几个特别介绍。先从约翰·兰迪斯开始。我们有没有追光灯能照到他?约翰就是那场弗洛伊德·梅威瑟拳赛的策划、导演等工作的负责人。大家都知道,约翰执导过《美国之旅》、《动物屋》,而我个人特别喜欢的是《颠倒乾坤》。你们要是没看过,一定得去找来看。主演是丹·艾克罗伊德、艾迪·墨菲,还有查理最喜欢的杰米·李·柯蒂斯。(笑声)那真是一部了不起的电影。它还让拉尔夫·贝拉米和唐·阿米契重出银幕,唐·阿米契此前都已销声匿迹了。我们有没有灯光照到——能照到约翰吗?约翰在哪儿?他应该就在这下边。(掌声)我们来找找——在这边?上来吧。好的,约翰,谢谢你,感谢你,感激你。他做了那么多事,今天还来参加我们的股东大会。我们由衷感谢。
WARREN BUFFETTBut first, there’s just a couple of special introductions I'd like to make. And I'd like to start it off with John Landis. Do we have a spotlight that we can pick out John? John is the man that directed, conceived, et cetera, of the Floyd Mayweather fight. And John, as you know, directed "Coming to America,"" Animal House," and the one I particularly like is "Trading Places." If you haven't seen "Trading Places," by all means get it. It has Dan Aykroyd, and Eddie Murphy, and Charlie's favorite, Jamie Lee Curtis. (Laughter) And it's a truly great movie. It brought back Ralph Bellamy and Don Ameche. Don Ameche had disappeared. Have we got a light on — can we get a light on John? Where's John? He should be right down here. (Applause) We’re going to find — over here? Come on. Well, John, thank you, thank you, thank you. He did all that and now came to the meeting. We really appreciate it.
感谢卡丽·索瓦
Thank you, Carrie Sova
沃伦·巴菲特另一位我想特别感谢的人,是一位 30 岁的年轻女士,她家里有个一岁半的宝宝,却在我们旗下各家公司数百名员工的协助下,统筹了整场大会。她就是卡丽·索瓦。希望卡丽就在现场,让我们能当面谢谢她。(掌声)卡丽,几个月前,她已经在忙着筹备这次大会了,我对她说:“要是能做一本纪念册,算是对这 50 年的一次回顾,应该会挺不错。”我又说:“你手上正筹办着大会,这几个月能不能抽空,顺便给弄出一本书来?”结果她做出了一本我认为精彩至极的书,会场外面就有。我们印了——我们原以为印了 15000 册,但好像没那么多。昨天卖了 5000 册,还预留了一些。但这确实是一部很棒的伯克希尔·哈撒韦历史。功劳百分之百归卡丽。所以我想当面谢谢她,也希望你们能谢谢她。
WARREN BUFFETTThe other person I want to say — have a special thanks for — is a young, 30-year-old woman who has a 1 1/2-year-old baby at home and manages to put on this whole event with the help of hundreds that come from our various companies, and that’s Carrie Sova. I hope Carrie is here, that we can give her a thanks. (Applause) Carrie, a few months ago, while she was already working on this meeting, I said to Carrie, “I think it would be kind of nice if we had a commemorative book, sort of a retrospective on the 50 years." And I said, "Would you mind turning out a book, you know, in your spare time during these couple months while you're putting together the meeting?" And she put together what I think is an absolutely terrific book, which we have outside. We printed up — we thought we printed 15,000 copies, but I think there's not quite that many. We sold 5,000 yesterday and then held back copies. But it’s really a nice history of Berkshire Hathaway. And the credit, 100 percent, goes to Carrie for putting that together. So I'd just like to thank her personally and I hope you'll thank her.
人多座少
More people than seats
沃伦·巴菲特那么,正式的股东大会在 3:30 召开,届时我们将投票选举董事,但你们很多人那时已经不在这里了,尽管这里仍会坐满。我要提一下,世纪互联中心(CenturyLink)这边的所有分流会场现在都已经满了。可能还有座位——我们在希尔顿酒店设了主宴会厅和第二宴会厅——那边可能还剩下一些座位。所以,如果你们在世纪互联中心这边找不到座位,不管主会场还是分流会场,至少可以去希尔顿那边试试看。我们把所有能拿到的厅全拿下了,但这次来的人可能比座位还多。
WARREN BUFFETTNow, we'll have the annual meeting at 3:30, and at that time we will be voting on directors, but many of you won't be here at that time, although we'll have a full house in here. I should mention all of the overflow rooms in — here at the CenturyLink — are full now. There may be seats — we've got the grand ballroom and the second ballroom over at the Hilton — and there may be some seats left over at the Hilton. So if you can’t find a seat here at the CenturyLink, either here or in the overflow rooms, at least give it a try over there at the Hilton. We've got all the rooms we could possibly get, but I think the attendance may have outrun the seats this time.
介绍伯克希尔董事
Berkshire directors introduced
沃伦·巴菲特我来介绍一下各位董事,正如我说过的,你们会在 3:30 过后不久对他们进行投票。请他们起立——我们给下边一束灯光——先别鼓掌,等全部介绍完再说,当然,届时你们如果不想鼓掌也可以。(笑声)我们按姓氏字母顺序来。你们当然都见过查理了,但我们还是从霍华德·巴菲特、史蒂夫·伯克、苏·德克尔、比尔·盖茨、桑迪·戈茨曼、夏洛特·古伊曼、汤姆·墨菲、罗恩·奥尔森、沃尔特·斯科特和梅丽尔·威特默开始。他们是一群出色的董事。(掌声)还缺一位我们非常优秀的董事,唐·基奥,他是我 55 年多的老邻居。他当年是 Butter-Nut 咖啡的推销员,在座奥马哈本地人可能知道这个牌子。他播报过内布拉斯加大学的橄榄球比赛,大约 1950 年那会儿,在 WOW 电台有一个 15 分钟的节目。排在他后面的,是一个叫约翰尼·卡森的小伙子,他也有一个 15 分钟的节目。唐后来那些年见到我,总会问:“那个卡森小子后来怎么样了?”(笑声)唐几周前过世了,但我们非常感激他的妻子米基·基奥今天也来到现场,让我们为米基·基奥鼓掌。米基,你能起立一下吗?(掌声)我们家孩子差不多是米基帮忙带大的,所以他们要是有任何毛病,找她评理去。(笑声)
WARREN BUFFETTI'd like to introduce the directors, and, like I say, you'll vote on them at a little after 3:30. And if they'll stand — and we'll get a light down here — and withhold your applause until the end, and you can withhold it then, if you would like. (Laughter) And we'll do this alphabetically. You’ve met Charlie, of course, but we'll start with Howard Buffett, Steve Burke, Sue Decker, Bill Gates, Sandy Gottesman, Charlotte Guyman, Tom Murphy, Ron Olson, Walter Scott, and Meryl Witmer. They're a great bunch of directors. (Applause) We're missing one of our great directors, Don Keough, my neighbor from over 55 years ago. He was a coffee salesman, then, for Butter-Nut Coffee, for those of you around Omaha. He broadcast Nebraska football games and around 1950 had a radio show on WOW, for 15 minutes. He was followed by a fellow named Johnny Carson, who had another 15-minute program. And Don, when I would see him in later years, he'd always say, "What happened to that Carson fellow?" (Laughs) And Don died a few weeks ago, but we are very grateful that his wife, Mickie Keough, has joined us together, so let's have a hand for Mickie Keough. Mickie, will you stand? (Applause) Mickie practically raised our kids, so if they have any faults, talk to Mickie about it. (Laughter)
第一季度业绩
Q1 earnings
沃伦·巴菲特好。我们刚——有一张幻灯片是关于第一季度业绩的——如果方便的话,麻烦放一下。昨天下午我们发布了业绩,没什么特别引人注目的。铁路公司伯灵顿北方圣达菲(BNSF)去年表现极为出色,不仅是盈利,所有运营指标,比如列车速度、准点率,凡是你能想到的,都大幅好转,这是因为——你们也知道,去年初我们掉队了,但投入了大量资金,更重要的是投入了大量精力,让铁路恢复到应有的运营水平。第一季度,这些努力开始见效了。我们市场份额扩大了。与其他铁路公司相比,我们的盈利大幅改善,可以说,火车已经跑起来了。我们还会投入巨资,确保做得更好。但进步幅度非常之大,我想感谢马特·罗斯和卡尔·艾斯,他们做出了真正非凡的成绩,让我们的铁路跑在了应有的轨道上。谢谢你们,马特和卡尔。(掌声)
WARREN BUFFETTOK. We have just — we have one slide that relates to our quarterly earnings that — if we could put up. We released these yesterday afternoon, and nothing particularly remarkable. The railroad, BNSF, did dramatically better last year, not only in earnings, but in all kinds of performance measures, in terms of train velocity, and on time, and you name it, so that the — You know, we got behind last year, early in the year, and there’s been lots of money, and more important, lots of effort, spent to get the railroad operating like it should be. And in the first quarter those efforts paid off. We gained share. Our earnings, relative to other railroads, improved dramatically, so, you know, we got the trains running. We're going to spend a lot of money making sure we get even better. But the improvement has been huge, and I want to thank Matt Rose and Carl Ice for a really extraordinary performance and having our railroad running the way it should be running. So thanks, Matt and Carl. (Applause)
现场声音(听不清)
VOICE FROM AUDIENCE(Inaudible)
沃伦·巴菲特我没太听清,但我姑且把它当成是在夸我们吧。(笑声)
WARREN BUFFETTI didn't quite get, it but I'll assume it was complimentary. (Laughter)
轮流提问
Rotating questioners
沃伦·巴菲特好了,我想我们可以进入提问环节了。流程跟以前一样。我们从记者开始,然后到分析师,再到现场观众,这样循环进行,一直到中午左右。到那时我们休息大约一小时,回来后再重复这一流程。等我们答完——我记得是 48 个还是 54 个问题——之后就全部从现场观众中选取了。我们划分了几个区域,通过抽签选出的观众可以亲自提问。
WARREN BUFFETTOK. I think we're ready to move on to our questioners. We'll handle it the same way as before. We start with the journalists, we move to the analysts, and then we move to the audience, and we keep doing that until about noon. And at that time, we take a break for about an hour, and then we come back and we repeat the procedure. After we get through a — I think it’s either 48 or 54 questions, then we just take them all from the audience. We have various zones where people have been selected, by drawing, to ask questions personally.
卡罗尔·卢米斯介绍
Carol Loomis introduction
沃伦·巴菲特第一个提问的是一位女士,她在《财富》杂志干了 60 年才退休,创下了整个时代公司所有刊物的最长工作纪录——她退休前在《财富》杂志——是我多年的朋友。在我看来,她是全世界最优秀的商业纸媒记者,卡罗尔·卢米斯。她可不会因为是我的朋友就手下留情,各位。(掌声)
WARREN BUFFETTBut we start off the first one with a woman who retired after 60 years, setting a longevity record for all of Time Inc. — she retired at Fortune — been my friend for many years, and in my opinion the best print business journalist in the world, Carol Loomis. That doesn't soften her up at all, folks. (Applause)
卡罗尔·卢米斯按惯例,我先说几句。我们三个人两个月来一直在收集问题,数量很多。沃伦和查理完全不知道我们会问什么,有些问题相当尖锐。沃伦说得对,我通常不会手下留情。我们收到了成百上千个问题,真的,好几百个。要是没选到你的问题,我们很抱歉,这不代表你的问题不好。只是我们能问的数量有限,没法满足所有人的要求。
CAROL LOOMISI'll make my customary, very short speech. The three of us have been getting questions for two months, and there have been a lot of them. Warren and Charlie have no idea what our questions are going to be, and some of them are very tough. Warren is right that I don't normally soften them up. And we're sorry, we got hundreds of questions, literally, many hundreds, and we're sorry if we didn't pick yours, which doesn't mean it wasn’t a good question. It's just that the — our ability to ask as many as you'd like — as you would like to get yours in — was limited.
为 Clayton Homes 辩护,回应掠夺性贷款指控
Defending Clayton Homes from predatory lending accusations
卡罗尔·卢米斯我的第一个问题来自得克萨斯州廷普森的一位男士,他碰巧有个熟悉的名字,弗兰克·吉福德,但他要澄清自己不是打橄榄球的弗兰克·吉福德,而是一名旅游摄影师。他的问题很尖锐。他说:“我做了 15 年股东,但现在很闹心。直到最近,我还认为伯克希尔是一家有道德的公司,造福社会”——他这里提到了两家总部在他家乡的伯克希尔公司,说——“通过 BNSF 和 ACME 砖业。但两件事让我看法变了:一是《西雅图时报》关于我们 Clayton Homes 子公司掠夺性做法的报道。Clayton 主要是用一些套话来回应,拒绝回答问题,所以我只能假设报道里的事实是真的。另一点我想提的是我们与 3G Capital 日益加深的合作。3G 砍掉了 20% 的公司员工,把这家经营良好的公司拖入垃圾债深渊,我恶心得卖掉了 Tim Horton 的股票。3G 的其他收购更狠。你和查理多次说要维护伯克希尔的声誉,你们也避开了烟草、赌博这类反社会的投资。当年你们努力维持伯克希尔纺织厂运营,表明你们曾试图在资本主义和同情心之间取得平衡。我无法为 Clayton 或 3G 的做法找到道德理由,我想知道你们凭什么能做到。”
CAROIL LOOMISSo, my first question is from a man in Timpson, Texas, who happens to have a familiar name, Frank Gifford, but wants to make it clear that he isn’t the football Frank Gifford, but rather a travel photographer. And his question is a hard one. He says, "I’ve been a shareholder for 15 years, but I'm now suffering heartburn. Until recently I considered Berkshire an ethical company, benefiting society through" — and here he mentions two Berkshire companies headquartered in his home state — he says, "— through BNSF and ACME Brick. "Two points call that opinion into question now: One is the Seattle Times story on predatory practices at our Clayton Homes subsidiary. "Clayton mainly responded with platitudes to this article and would not answer questions, so I have to assume the facts in the story are correct. "The other point that I want to mention is our growing partnership with 3G Capital. I sold my Tim Horton stock in disgust before 3G gutted 20 percent of the corporate staff and plunged this well-run company deep into junk territory. "Other takeovers 3G has made have been still more brutal. "You and Charlie have made many statements about upholding Berkshire's reputation, and you have avoided anti-social investments like tobacco and gambling. "Your efforts years ago to keep Berkshire’s textile mills running show you once aspired to balance capitalism with compassion. "I cannot make the moral case for practices at either Clayton or 3G, and I wonder how you can do so."
沃伦·巴菲特好。先说说那篇关于克莱顿的文章,因为里面有一些严重的错误。不过我认为,首先要退一步,看看按揭贷款领域整体发生的情况,以及为什么克莱顿遵循的模式,在住宅建造和按揭业务中,实际上是典范性的,而且相当出色。回顾房地产市场泡沫——大致在 2008 年结束——最大的问题之一,事实上,也许是最大的成因,在于按揭持有人与按揭发起人、住宅建造商变得完全脱节。换句话说,住宅建造商造好房子卖掉,赚了利润,就完事了。他把房子卖给谁,其实关系不大。而按揭发起人则发起一笔按揭,然后打包成证券化产品,经常卖掉——甚至卖到世界各地——于是远在千里之外的人们跟原始交易毫无关联。如果贷款出了问题,按揭发起人不会遭受任何损失。所以我们有了两方:一方跟购房者联系,另一方发起按揭,而他们都跟这笔按揭是好是坏的实际结果毫无关系。
在克莱顿,跟几乎所有人都不一样——有一小部分例外——我们为所有购房者提供按揭。并且我们保留了大约 120 亿美元的按揭,涉及 30 万套房子。当一笔按揭出问题时,两个人会损失:房子所有人损失,按揭持有人也损失。而我们的情况是,我们有这种利益一致性。我们没有任何动机卖房子给别人,然后让那笔按揭违约,因为那对我们来说是净亏损。对客户也是净亏损。就像我说的,大多数住宅建造商不是这样的,大多数按揭发起人也不是这样的。所以现在有很多讨论,说可能要修改按揭规则,试图让按揭发起人也承担一些风险。他们说,也许让他们保留 3% 左右的按揭之类,这样他们就会关心自己账上放的是什么样的按揭。而我们在很多情况下——我们向所有人提供按揭——但在大约一半的情况下,我们保留了 100% 的按揭,所以我们跟社会、跟购房者有完全相同的利益,都不想把按揭贷款借给那些会在这笔贷款上陷入困境的人。
没错,就房价而言,预制房屋确实瞄准的是低端市场。在售价 15 万美元——售价 15 万美元及以下的新房——当中,70% 是预制房屋。这些人里有些——大部分——很多人——的 FICO 评分不够,拿不到政府担保的贷款。有些人够,但多数不够。问题是:你能不能明智地贷款给那些有很大机会按期还款、保住房子的人?克莱顿在这方面做得堪称典范。一年里大约有 3% 的按揭违约,这时候我们亏钱,买房的人也亏钱。但 97% 不会违约,而这些人中大多数,如果没有克莱顿以及其他机构提供的融资条件,根本住不进你现在在会场外能看到的那种房子。我邀请你们出去看看那套 69,500 美元的房子。那套房子会运输并搭建好,准备入住——你还需要有土地和相关的——我一会儿会说到——但 69,500 美元,你就得到那套房子,带家电、带空调、有两间卧室、1200 平方英尺。可能你还要再花 25,000 美元左右,用于土地和准备之类——所以总共也许 95,000 美元。我只是……你知道,你可以自己判断这划算不划算。我知道你们大多数人住的房子不止 95,000 美元,但有很多很多人渴望拥有那样的房子。我们用自己的钱冒险,帮助他们住进那些房子。如果我们犯了错,伤害了他们,也伤害了我们自己。这在金融行业里是一种非常罕见的安排。
现在,我看了那篇文章,里面有一项内容,我读了一遍就知道不是真的。我是说,任何了解预制房屋的人都不可能写出那样的东西。我想把那张幻灯片放上来,上面写着:“另一位克莱顿高管在 2012 年的一份宣誓证词中说,2006 年至 2009 年期间,克莱顿在阿肯色州销售的房子平均毛利润为 11,170 美元——大约是这些房子平均售价的 1/5。”所以这个家伙引用别人的话,说我们在房屋销售上赚了 20% 的利润。我知道这纯属胡说,所以我要求看那份宣誓证词。我把证词看了大概三遍,里面根本——根本没有这句话。实际上,说的是下一张幻灯片上显示的内容。我看不太清楚上面是什么,但应该是第 6 项,写着克莱顿预制房屋销售了 2,201 套房子,第 7 项,房屋销售毛利润的 4% 总计为 983,000 美元。如果我们翻到下一张幻灯片。我做了点算术,果然,如果你用 25 乘以佣金——佣金是 4%,所以 25 乘以——然后除以房屋数量,你得到 11,170 美元。但是,证词里那句话说的是毛利润,毛利润跟利润不是一回事。我不确定写那篇文章的人懂不懂这个区别。所以我在下一页放了个对比,比如其他几家零售商的例子。我放了梅西百货和塔吉特。梅西百货的毛利润率是 40%,但税前利润率只有 8.5%,税后是 5.4%。毛利润就是——拿梅西百货来说——他们买进沙发之类东西的价格,和卖出价格之间的差额。但他们还要支付员工工资、租金、水电、广告,以及各种其他费用。所以认为毛利润和净利润是一回事,这——你知道——任何懂会计的人都不会犯这种错误。
在我们这个具体案例里,在下一页,我们的毛利率就是证词里那位说的 20%,他用的是“毛利”这个词。但文章作者把它变成了利润率,而我们的利润率实际上是 3%。所以我只想指出这个数字问题。还有一点你应该看——我又看不清上面是什么了——但在每家克莱顿零售门店,我们都有一块贷款展示板,上面清清楚楚地显示各家贷款机构愿意提供什么条件。我们还有一张表格,我猜会放上来,不到一页,列出了可选的贷款机构。在最上面——我在找我能不能看到这里——在最上面,基本上写着,你知道,多比较几家贷款机构,你可以把申请表寄给其中任何一家。我们让客户在底部签名,没有小字。我这里看不到——可能看起来像小字——但就是一页纸,上面列了好几家贷款机构。有时候人们会去别处借——比如圣安东尼奥有一家很大的信用合作社,当地的银行也很大——我们也会贷款给购房者,如果他们愿意的话。如果你买了外面那套房子,我们会给你列四五家贷款机构,可能包括你当地的银行,你很可能会选条件最好的那笔贷款。所以,我对克莱顿的贷款条件绝不会做任何辩解。
我收到过各种抱怨我们子公司的来信。有些人打电话到办公室,有些人写信来。我可以这么说,在过去三年里,我一次电话都没接到过——我们有 30 万笔贷款——我没接到过任何跟克莱顿房屋有关的电话。此外,在克莱顿——我们几乎在每个州都受到监管——我们有融资业务的每个州,实际上是每个州。在过去三年里,我们经历了——我想是 91 次州里的检查,91 次检查。他们来,查看我们的操作,确保我们符合法律。在这 91 次检查中,我想我们被罚的最大一笔钱是 5,500 美元,最大的一笔退款大概是 110,000 美元。没错,这些检查不仅来自各州,还有 HUD 等各种机构。只要可能,我们都尽量帮客户争取 FHA 贷款,因为对他们来说那是最好的贷款。但就像我说的,我们大多数借款人的 FICO 评分低于 620。没错,一年里大约有 3% 左右的人会失去房子。没错,另外 97% 的人会拥有一套房子,他们的平均月供本金加利息略低于 600 美元,就能住进一套两室、可能三室、设施齐全的房子。我邀请你们进去看看。在我看来,克莱顿的表现非常出色。那篇文章提到了 30 年按揭。四年半前我就说过,我们不会再做 30 年按揭。所以我们没有,除了那些有 FHA 担保的,当然,它们的利率非常低。所以我没有——我为克莱顿的管理层感到骄傲。我为这样一个事实感到骄傲:今年,他们可能让 3 万人住进了房子,成本很低,房子也很好。这些人中,有非常高的比例会在 20 年左右还清贷款,拥有一套基本上是相当划算的住房。我马上会回答另一个问题——3G 的那个问题——但先让查理说说他想说的。
WARREN BUFFETTOK. Let's talk first about the Clayton article because there was some important mistakes in that, but I think it's first — it's better to back up even to the situation in mortgage lending that's taken place, and why Clayton follows a pattern that, actually, is exemplary and rather extraordinary, in the home building and mortgage business. If you look back at the housing bubble in — well, ending more or less in 2008, one of the great problems, in fact, maybe the greatest cause, was the fact that the mortgage holder became totally divorced from the mortgage originator and from the home builder. In other words, the home builder built a house and sold it, took his profit, and that was that. It didn't really make much difference who he sold it to. And the mortgage originator would originate a mortgage but then package those, securitize them, and often sell them around — even around the world — so people thousands and thousands of miles had no connection with the original transaction. And the mortgage originator suffered no loss if the loan went bad. So we had these two parties: the one that connected with the home buyer, and the one that originated the mortgage, and they had no connection with the actual outcome of whether it was a good mortgage or not. At Clayton, unlike virtually anybody — there's a few — we offer the — we offer mortgages to all the buyers of our homes. And we have retained roughly 12 billion of mortgages on 300,000 homes. Now, when a mortgage goes bad, two people lose: the person that owns the house loses, and the person that owns the mortgage loses. And in our case, we have this identity of interest. We have no interest in selling anybody a house, and having that mortgage default, because it is a net loss to us. It is a net loss to the customer. And like I say, that's not true of most home builders. It's not true of most mortgage originators. So you — and there's been much talk, in terms of possible changes in mortgage rules, to try and get the mortgage originator to keep some skin in the game. And they've talked about them retaining maybe 3 percent of the mortgage or something like that, just so they would have an interest in, really, what kind of a mortgage they were putting on the books. Well, we keep — in many cases — we offer to everybody, but we keep — probably in half the cases, we keep 100 percent of the mortgage, so we have exactly the same interest as society has, and as the home buyer has, in not making mortgage loans to people who are going to get in trouble on those loans. Now, it's true that manufactured housing hits the lower end of the market, in terms of house values. Of the homes selling for $150,000 — new homes selling for $150,000 or less — 70 percent of them are manufactured houses. And some of those people — most — many — of those people do not qualify, on a FICO score, to obtain loans that are government guaranteed. Some do, but most don't. And the question is: can you lend intelligently to people who have a good chance of making the payments, keeping that house? And Clayton has been exemplary in doing that. About 3 percent of the mortgages default in a year, you know, and when they do, we lose money and the person who bought the house loses money. But 97 percent don't, and most of those people would not be living in the kind of houses that you can see right here at the auditorium, without the financing availabilities that Clayton makes available, and others make available. And I invite you to go out and look at that house for $69,500. That house will be transported and erected, ready to go — you have to have the land and that — and I'll get to that in a second — but for 69,500, you have that house with appliances, with air-conditioning, with a couple bedrooms, 1200 square feet. And probably you'll put another 25,000 or so in the house, but — in terms of the land and preparation there — so maybe it will be $95,000. But I just — you know, you can make your own judgment as to whether that's a decent value. And I know most of you are not living in $95,000 homes, but there are an awful lot of people that aspire to do that. And we help them, with our own money at risk, to move into those homes. And if we make a mistake, it hurts them and it hurts us. And that is a very unusual arrangement in the financial industry. Now, I read that story, and in it, there was an item in it, which, reading through the story, I just knew wasn't true. I mean, nobody that knew anything about manufactured housing could have put that up. I'd like to put that up on the slide, where it says, "Another Clayton executive said in a 2012 affidavit that the average profit margin on Clayton homes sold in Arkansas between 2006 and 2009 was 11,170 — roughly 1/5 of the average sales price of the homes." So this fellow is quoting somebody as saying that we’re making a 20 percent profit on home sales. Well, I knew that that was nonsense, so I asked for the affidavit. And I read the affidavit about three times, and nowhere in that affidavit was it — was this statement made. Now, what was said was what I'll show in the next slide. It's hard for me to see what's up there, but it should show Item 6, where it says Clayton Manufactured Homes sold 2,201 homes, and Item 7, that four percent of the gross profit from the home sales totaled 983,000. So if we'll move to the next slide. I did a little arithmetic and, sure enough, if you take 25 times the commission for — the commission is 4 percent, so you take 25 times — and then you divide by the number of homes, you come up with 11,170. But, that statement in the affidavit said gross profit, and gross profit is not the same thing as profit. I'm not sure that the fellow that wrote the story understood that. So I have put on the next page the difference, for example, of a couple other retailers. I put Macy's and Target. And Macy's has a 40 percent gross profit margin, but a pretax margin of 8 1/2 percent, after taxes of 5.4. Gross profit is what you — if it's the case of Macy's, what they pay for a sofa or something, and what they sell it for. But they also have the expenses of paying salespeople, rent, utilities, advertising, all kinds of other things. So the idea that gross profit and net profit are the same thing is — you know — anybody that understands accounting would never make a mistake like that. In our particular case, on the next page, our gross margin is what the fellow said in the affidavit, and he used the word "gross," of 20 percent. But the writer of the story turned that into a profit margin, and our profit margin is actually three percent. So I'd just like to point out the mathematics on that particular subject. There's one other item you should see — and, again, I have trouble seeing the — what's up there — but we have a — in every retail Clayton establishment, we have a lender board which shows exactly what a variety of lenders are willing to do and what their terms are. And we also have a sheet, which I think will be put up there, and it's less than a full page, and it sets out the lenders who are available. And at the very top — I'm just looking to see whether I can find that right here — at the very top of it, it basically says, you know, check out more than one lender, and you can send the application to any of these people. And we have people sign at the bottom, and there's no small print on it. I can't see it here, but — it may look like small print — but it’s one page, and multiple lenders are put on that sheet. Sometimes people borrow — if there’s a credit union in San Antonio that’s very big, the local bank is very big, and we also will lend money to the buyer of the home, if they wish. If you buy that home that's out there, we'll give you a list of four or five lenders, probably including your local bank, and you will probably take the loan that offers you the best terms. So, I make no apologies whatsoever about Clayton's lending terms. I get letters from people complaining about our subsidiaries in various ways. I mean, some people call the office, some people write in. I can say, in the last three years I have not received one call — we've got 300,000 loans — I've not received one call from any party in connection with a Clayton Home. Moreover, we are — at Clayton — we are regulated in almost every state — every state in which we have financing, which is practically every state. And in the last three years, we have had — I think its 91 examinations by the state, 91 examinations. They come in. They look at our practices. They make sure that they conform with the laws. And in those 91, we — I think the largest fine we've had has been $5,500, and the largest group of refunds we had was about $110,000. Yeah, there were — and, you know, those were regulated, not only by those states, were regulated by HUD, all kinds of people. When we can, we try to get people an FHA loan, because that's the best loan for them to get. But, as I say, most of our borrowers are below the 620 FICO score. And it's true that three percent or so will lose their homes in a year. It's true that 97 percent of those people will have a home where their average principal and interest payment is a little under $600 a month, and that takes care of having a two- and perhaps three-bedroom house, well equipped. I invite you to go through it. And Clayton has behaved, in my book, extraordinarily well. The article talked about 30-year mortgages. Over 4 1/2 years ago, I said we're not going to have 30-year mortgages. So we don't have them, except for the FHA-guaranteed ones, which, of course, have a very low rate. So I have no — I'm proud of the Clayton management. I'm proud of the fact they put, this year, maybe 30,000 people in homes at a very low cost, a very good home. And a very high percentage of those people are going to have those loans paid off, probably in 20 years, and have a home that has cost them — has been a real bargain, basically. I'll get to the other question — the 3G question, too — in just a second, but we'll give Charlie a chance to say what he'd like to.
查理·芒格我对克莱顿的按揭业务了解不算多,但我很清楚我们卖出了大量的房子,并在预制房屋市场占了很大份额。
CHARLIE MUNGERI don't know a lot about the mortgage practices at Clayton, but I certainly know that we've sold an enormous number of houses and we have a big share of the total market in manufactured.
沃伦·巴菲特大约 50%。
WARREN BUFFETTAbout 50 percent.
查理·芒格50%。这是很有建设性的事情。我个人一直纳闷,为什么预制房屋没能占据更大的市场份额。这是一种打造相当实用房屋的高效方式。部分原因在于,资本主义体制下,现场施工建筑商变得极其高效。克莱顿现在是不是也开始自己做现场施工了?
CHARLIE MUNGERFifty percent. And it's a very constructive thing. Personally, I've always wondered why manufactured houses don't have a bigger share of the market. It's such an efficient way of creating quite usable houses. Part of the reason is that the track builders, under capitalism, got so efficient. And isn't Clayton now doing some track building itself?
沃伦·巴菲特是的。
WARREN BUFFETTYeah.
查理·芒格是的,我也这么认为。克莱顿是经济中一个很有生产力的部分,但我们不可能让面向穷人购房的贷款做到对每个人都百分百成功。如果止赎率是零,那说明我们的经营方式不对。那样会有太多理应获得信贷的人却得不到贷款。
CHARLIE MUNGERI think so, yes. So, Clayton is a very productive part of the economy, but we can't make lending to poor people who buy houses 100 percent successful for everybody. We wouldn’t be running the business right if the foreclosure rate was zero. Too many people would deserve credit that wouldn't get it.
沃伦·巴菲特是的。违约的主要原因无非是失业、死亡和离婚。而且你知道,高价房也会遇到这些,但在那些生活更拮据的人群中发生率更高。但我觉得这不能成为剥夺他们拥有住房权利的理由,尤其是当看到那么多人——结果对那么多人来说都很好。2008 年的衰退——还有 2009 年——很能说明问题,因为各式各样的证券化交易,背后是动辄价值几十万美元的房屋,这些交易的违约率比我们自有贷款的情况高出很多很多倍。拖欠率也是类似。我们目前的拖欠率是 3%。你要知道,那些人想住在那些房子里,我认为他们有权住在那里。顺便提一下,几年前我们在这儿建了几栋样板房,我们管两栋叫"沃伦"和"查理"。"查理"先卖掉了,买主是你们刚才看到的那部电影片尾字幕里的一位摄影师。你可以跟马特聊聊,马特·梅森——他对四五年前买下的那栋房子非常非常满意。
WARREN BUFFETTYeah. The big causes of default are the loss of a job, death, and divorce. And, you know, that happens with high-priced houses as well, but it happens more often with people that are living closer to the edge. But I don't think that's a reason to deny them a house, and particularly when so many — it turns out so well for so many. The 2008 recession was — and '9 — was very interesting, because all kinds of securitized deals, involving houses costing hundreds and hundreds of thousands of dollars, the default rate on those was many, many, many times what happened in our own case. And similarly with delinquency rates. Our delinquency rates are running 3 percent, currently. And, you know, it — the people want to live in those houses, and I think they deserve the right to. Incidentally, we had a — a few years ago we had a couple houses here, we called them the "Warren" and the "Charlie." The "Charlie" sold first, and it sold to one of the cameramen who was in the credits on the movie you just saw. And you can check with Matt, and he's — Matt Mason — he is very, very happy with that house he bought four or five years ago.
为 3G 资本辩护,反驳过度裁员指责
Defending 3G from accusations of excessive job cuts
沃伦·巴菲特第二个问题是关于 3G 资本的,我觉得你大概找不到任何一次查理或我发表过的声明,不管是在谈论伯克希尔旗下公司还是其他任何公司时,说过一家公司应该雇佣超出需要的人。3G 这帮人很成功,打造出了相当出色的企业。的确,他们在一些收购标的里,发现做运营的人远远超出了实际需要。有意思的是,当他们把员工人数缩减到所需数量后,这些公司表现得极其出色。我的意思是,你看到了汉堡王(Burger King)增速明显超过其主要竞争对手。你也看到蒂姆·霍顿(Tim Horton)在第一季度交出了非常亮丽的业绩。我不知道有哪一家公司会有明文政策,说我们就要雇比实际需要多得多的人。但很多公司最终确实落到了那个地步,而一旦 3G 收购了这样的公司,他们会相当迅速地——而且在遣散费方面也善待员工——把人员调整到所需水平。我也希望我们伯克希尔旗下的公司没有在运营中留着超出需要的人。我们收购它们的时候通常就不是这样,而且,你知道的,我们寻找的本来就是那些管理良好的公司。3G 的做法是——如果让他们发现 100 个人在干 50 个人就能干的活,他们就会调整到让 50 个人来干。我认为这在整个美国商业中其实是讲得通的。查理?
WARREN BUFFETTThe second question was about 3G, and I don’t think you can ever find a statement that Charlie and I have ever made, in terms of Berkshire’s companies or anybody else's, where we said that there should be more people working than are needed in a company. And the 3G people have been successful in building marvelous businesses. And it is true that they have entered into some purchases where there were considerably more people running the business than needed. And the interesting thing is that after they reduced the headcount to the number needed, the companies have done extremely well. I mean, you’ve seen Burger King outgrow its main competitor by a significant margin. You've seen Tim Horton have some very good figures in the first quarter. And I don't know of any company that has a policy that says we're going to have a lot more people than we need. But a good many companies end up in that position, and if 3G buys into one, they quite promptly — and treat people well in terms of the severance — but they get it down to what they need. And I hope our Berkshire companies are not being run with more people than they need, either. They usually aren't when we buy them, and, you know, we look for those companies that are well managed. 3G is — will — if they find out that 100 people are doing what 50 people can do, they’ll get it to where 50 people are doing it. And I think that actually makes sense throughout American business. Charlie?
查理·芒格嗯,与让公司保持合理规模、配置恰当人数的体系相对的,就是俄罗斯最终出现的下场。在那里,人人都有工作。结果越搞越变味,有些工人就说,"他们假装付我们工资,我们假装工作",整个该死的经济就这么失灵了。当然,我们希望每个岗位上都配置恰当的人数。
CHARLIE MUNGERWell, the alternate to the system of having your company right-sized, the right number of people, is what eventually happened in Russia. And there, everybody had a job. And the way it all worked out was some workers said, "Well, they pretend to pay us and we pretend to work," and the whole damn economy didn’t work. Of course, we want the right number of people in the jobs.
沃伦·巴菲特这很有意思。拿铁路行业来说——二战后的 1947 年前后——我记得铁路行业大概有 160 万人从业,那是个烂生意。而且当时资本极度紧缺,什么改良都搞不了。现在呢,不到 20 万人。也就是说,他们从 160 万降到了不足 20 万,承运的货物更多了,运距更远了,安全条件也远比当年好。铁路行业的安全状况得到了极大改善。如果有人觉得用 160 万人来运营铁路会更好,你要知道,那只会搞出一个糟糕透顶的铁路系统。跟今天的现状完全没法比。在资本主义体制下,效率的要求贯穿始终,我确实敬佩 3G 那些人取得的成就。
WARREN BUFFETTIt's interesting. In the railroad business — in the railroad business after World War II, in 1947 or thereabouts — I think there were about 1.6 million people in the railroad business, and it was a lousy business. And capital was short for any kind of improvements. And now there are less than 200,000. So they’ve gone from a million-six to less than 200,000, carrying more freight, more distance, and doing it in far safer conditions. Safety has improved dramatically in the railroad industry. And if somebody thinks it would be better to be running the railroads with a million-six, you know, people doing it, you would have a terrible railroad system. You wouldn't have anything like you have today. Efficiency is required over time in capitalism, and I really tip my hat to what the 3G people have done.
范图尔会否逐渐脱离汽车销售的议价模式?
Will Van Tuyl move away from negotiations in auto sales?
沃伦·巴菲特好。是乔尼·布兰特吗?
WARREN BUFFETTOK. Jonny Brandt?
乔纳森·布兰特沃伦,谢谢你允许我——邀请我——加入这个 50 周年庆。我有一个关于范图尔(Van Tuyl)的问题。范图尔是一家极其高效的汽车经销商,自成立以来一直采用传统的议价模式,并格外成功地着重于利润丰厚的附加保险和金融产品。与此同时,至少有一部分其他汽车经销商,包括 CarMax 和 Don Flow 等,已经采用,或正在转向重视固定价格、透明度与低销售压力的模式。考虑到监管环境的变化和消费者偏好的演变,范图尔最终是否需要适应这种新的卖法,还是说您认为传统卖车方式在未来几十年里依然行得通?如果市场确实需要一种新的销售方式,对于一个几十年来靠着某种方式成功致胜的销售文化来说,转型有多难?
JONATHAN BRANDTThank you, Warren, for allowing me — inviting me — to be part of this 50th anniversary celebration. I have a question about Van Tuyl. Van Tuyl is a fabulously productive auto dealer that has, since its founding, used a traditional negotiated model with a particular successful emphasis on profitable add-on insurance and financial products. Meanwhile, at least some other auto dealers, CarMax and Don Flow among them, have adopted, or are moving towards, models which emphasize fixed prices, transparency, and low sales pressure. Given the evolving regulatory environment and changing consumer preferences, will Van Tuyl eventually need to adapt to this new mode of selling, or do you feel the traditional method of selling cars will be viable for decades into the future? If the market requires a new way of selling, how hard is it for a sales culture that has been successful for decades doing business one way to change to another?
沃伦·巴菲特是。如果需要改变,我们就会去改变。至于未来会走向哪个方向,我也没有答案。确实,人们一直在——这其实不算新尝试——之前就有人试验过一口价系统,不搞讨价还价那一套。我认为有很多人乐意看到这种系统,只不过当他们真正置身其中,不知为何这套做法似乎就行不通了。其实许多行业都存在议价现象,这总让我感到惊讶。人们嘴上说不喜欢议价,但到头来结果还是如此。所以说,范图尔会去适应客户的需求。我们且看这些实验会怎么演变。如果世界真的往那个方向走,范图尔也跟上,我觉得完全没问题。但我也不会感到意外,要是五年或十年后,这套系统基本还是老样子。当然,如果真变了,我也不至于完全意外,但我没法预测结果。我能预测的是,范图尔,以及我们后续收购的那些汽车经销商,将会成为伯克希尔极为重要的一部分,而且我认为,相对于我们投入该业务的资本,它们会相当赚钱。查理?
WARREN BUFFETTYeah. If a change is required, it will be made. And I don't know the answers to which way it's going to go on that. The — it's true that people are — have been — and that's not new — that's been experimented with before — where people have tried a one-price system and no negotiating, no haggling and everything. And I think a very large number of people would like to see that system, except when they actually get into it, it seems to break down for some reason. It — there's negotiation going on in a lot of businesses that — and it always amazes me. People say they don't like it, but it's what ends up happening. And so Van Tuyl will adapt to what the customer wants. We'll see how some of these experiments go. And I don't think there would be any problem at all if the world goes in that direction and Van Tuyl going to it. But I wouldn't be surprised if five or ten years from now the system is pretty much the same. I wouldn't be totally surprised if it changes, either, but I can't predict the outcome. I can predict that Van Tuyl, and the subsequent auto dealerships we buy, I can predict that they will be a very important part of Berkshire and I think will be quite profitable in relation to the capital we employ in the business. Charlie?
查理·芒格嗯,我非常喜欢这桩收购,部分原因是我想我们还能做很多类似的事。我——
CHARLIE MUNGERWell, I very much like that acquisition, partly because I think we can do a lot more like it. I —
沃伦·巴菲特你觉得十年后你自己买新车的时候,还会议价吗?
WARREN BUFFETTDo you think you’ll be negotiating on cars ten years from now, when you buy a new one?
查理·芒格在我这一辈子里,它抗拒变化的程度实在令人称奇。
CHARLIE MUNGERIt's been amazingly resistant to change for my whole lifetime.
沃伦·巴菲特是啊。珠宝行业也一样。我是说,有些特定商品——嗯,房地产也一样。假设有家房地产公司说,我们只接受不能议价的房源,你觉得呢?反正我不确定它在获取房源和客源方面会怎么样。人们似乎还是想议价。如果他们听说一栋房子标价 20 万美元,他们不会——除非情况特殊——径直走上前去掏出 20 万。他们会出价。当人们处理大额商品时——很多人——天性是倾向于议价的,尤其是当他们觉得这套议价机制已经嵌入在系统里就更是如此。所以,我不确定它会怎么变,但不管往哪个方向走,我们都没问题。
WARREN BUFFETTYeah. Happens in the jewelry business, too. I mean, there's certain items — well, it happens in real estate. I mean, let's just say that some real estate firm said we're only going to take listings where you can't negotiate. Do you think? — I'm not sure how it would do, in terms of obtaining both listings and customers. People seem to want to negotiate. If they hear a house is priced at 200,000, they're not going — unless it's some unusual situation — they're not going to step right up and pay the 200. They're going to bid. When people are dealing with a big ticket item — a lot of people — their natural tendency is to negotiate and they particularly will do so if they think that's built into the system. So I'm not sure how it changes, but we’ll do fine, whatever direction it goes.
可预测盈利公司的特征
Company characteristics for predictable earnings
沃伦·巴菲特好。现在我们轮到 1 号位的股东。
WARREN BUFFETTOK. Now we go to the shareholder at Station 1.
现场股东嗨,沃伦。嗨,查理。很高兴来到这里。这是我第一次来,能抽中提问,运气实在太好了。我的问题是:您能否说出至少五个公司特征,让您有信心预测它未来十年的盈利?还有,能不能用 IBM 做个案例,逐一对照看它是怎么满足这些条件的?
AUDIENCE MEMBERHi, Warren. Hi, Charlie. Great to be here. This is my first time here, incredibly lucky to have my question answered. So my question is this: can you name at least five characteristics of a company that gives you confidence to predict its earnings ten years out in the future? And can you also use IBM as a case study, how we check all those boxes?
沃伦·巴菲特查理,你那五个特征是什么?(笑声)
WARREN BUFFETTCharlie, what are your five? (Laughter)
查理·芒格我们并没有一套万能的买企业公式。各家企业千差万别,每个行业也不同,而且我们还在不断学习。十年前做的那些事,我们希望现在已经做得更好了。但我们确实没法给你一个对你有用的现成公式。
CHARLIE MUNGERWe don't have a one-size-fits-all system for buying businesses. They're all different, every industry is different, and we also keep learning. So what we did ten years ago, we hopefully are doing better now. But we can’t give you a formula that will help you.
沃伦·巴菲特这么说吧,就像我们 2009 年考察伯灵顿北方圣达菲铁路(BNSF),或者 2014 年看 Van Tuyl 的时候,脑子里会闪过很多念头。而其中大多数念头,都会让我们就此打住。也就是说,筛选机制是在起作用的。很多时候,一旦我们在某个企业身上看到了某些因素,包括也许跟谁打交道这个因素,都会让我们止步,不再往下一层推进。可是不同企业之间差别极大。我们要找的是那种,我们自认为能大致判断出它五到十年后会是什么样子,这一点的确会把大量企业筛掉。但并不是千篇一律——绝不是靠不变的五个问题。当然,如果我们要收购一家企业,并且打算让那个卖企业给我们的人继续留下来经营,一个最关键的问题是,我们究竟想不想跟这个人结成合伙关系?能不能指望他们未来在不拥有这家公司的时候,还像过去拥有它时那样行事?这就会卡掉相当多的交易。但我没法给你五个特征——我们没有这样一个清单。就算有,那也是查理瞒着我,没让我看到。(笑声)
WARREN BUFFETTNow, if you’re looking at the BNSF railroad as we were in 2009 or if you're looking at Van Tuyl in 2014, there are a lot of things that go through our minds. And most of the things that go through our minds are things that will stop us from going further. I mean, there’s — the filters are there. And there are a lot of things that, if we see it in a business, including, maybe, who we're dealing with, will stop us from going on to the next layer. But it's very different in different businesses. We are looking for things where we do think we've got some reasonable fix on how it's going to look in five or ten years, and that does eliminate a great many businesses. But it's not the same — it's not the same five questions at all. Certainly, when we're buying a business where we're going to have somebody that's selling it to us continue to run it for us, you know, a very big question is, you know, do we really want to be in partnership with this person and count on them to behave in the future when they don't own the business, as they behaved in the past when they do own the business. And that stops a fair number of deals. But I can't give you five — we don't have a list of five. Or if we do, Charlie has kept it from me. (Laughter)
沃伦·巴菲特你还有什么要补充的吗?
WARREN BUFFETTYou want anything more?
查理·芒格没有。
CHARLIE MUNGERNo.
芒格支持投资 IBM
Munger supports IBM stake purchase
沃伦·巴菲特贝基?
WARREN BUFFETTBecky?
贝基·奎克这个问题是问查理的,来自约翰·拜勒(音)。他说:“查理,您帮沃伦戒掉了捡烟蒂的习惯。在科技领域出现重大创新的当下,IBM 是否类似于 1960 年代的那些纺织厂,以及您有没有试着劝沃伦别买 IBM?”
BECKY QUICKThis question is for Charlie. It comes from John Baylor (PH). He says, "Charlie, you broke Warren of his cigar butt buying habits. With the significant innovation that is occurring in technology, is IBM similar to those textile mills in the 1960s, and did you try to talk Warren out of buying IBM?"
查理·芒格答案是,没有。我认为 IBM 是一家很有意思的公司。它曾经完全主宰了霍勒瑞斯制表机,也就是打孔卡片计算时代。后来电子计算问世,它又主宰了一段时间。一次技术变革到来时,能像 IBM 那一次如此成功适应的,极为少见。再往后有了个人电脑,这就好坏参半了。不过,我认为 IBM 是一家非常靠得住的公司。我们旗下有很多公司,有的经历过暂时挫折,有的在某些方面曾经比现在更强。IBM 仍然是一家规模巨大的企业,而且我认为它至今仍是一家非常令人钦佩的企业,我们买进的价格也合理。
CHARLIE MUNGERThe answer is no. I think IBM is a very interesting company. It totally dominated Hollerith machines, you know, the punch card computing. And then when they invented electronic computing, it dominated that for a while. It's very rare that when a technological change comes along that people adapt as successfully as IBM did that time. Well, now they have the personal computer, and that's been a mixed bag. And — but I think IBM is a very credible company. We own a lot of companies that have temporary reverses, or once were mightier in some ways than they are now. IBM is still an enormous enterprise, and I think it's still a very admirable enterprise, and I think we bought it at a reasonable price.
沃伦·巴菲特我们买的时候,表决结果是二比零。(笑)
WARREN BUFFETTWhen we bought it, it was a two-to-nothing vote. (Laughs)
查理·芒格对。
CHARLIE MUNGERYeah.
沃伦·巴菲特好了。(笑声)
WARREN BUFFETTOK. (Laughter)
我们为什么不“吹票”
Why we don't "talk up" our investments
沃伦·巴菲特顺便提一句,有件事我一直觉得很有意思。总有人问我们关于已有持仓的问题,大家好像觉得我们想吹捧这些股票——其实,我们完全没兴趣鼓动别人来买我们手里的东西。我的意思是,对我们来说,便宜才更好,因为将来要么是我们自己,要么是这些公司本身,很可能会继续买入。如果我们未来一年、后年、大后年都还要买进,我们干嘛希望股价现在就涨?可是华尔街一以贯之的思维就是,只要你买了什么东西——哪怕你后面还会接着买更多,或者这家公司自己会回购股份——人们似乎总觉得,第二天、下一周、下个月股价涨了,他们才更好,所以才有了“吹自家仓”(talking your book)这一说。如果按我们的立场去理解“吹自家仓”,那我们就应该对我们前四大重仓股全说悲观的话,因为这四家都在回购自己的股票。很显然,它们回购的价格越便宜,我们受益越大。可人们好像就是转不过这个弯来。查理,你知道是什么原因吗?
WARREN BUFFETTIncidentally, there’s one thing I always find interesting. We get asked questions about investments we own, and people think we want to talk them up, you know, or — We have no interest in encouraging other people to buy what — the investments we own. I mean, we are better off, because either we or the company is likely to be buying stock in the future. Why would we want the stock to go up if we’re going to be a buyer next year, and the year after, and the year after that? But the whole mentality of Wall Street is that if you buy something — even if you're going to buy more of it later on, or if the company is going to buy its own stock in — the people seem to think that they're better off if it goes up the next day, or the next week, or the next month, and that's why they talk about "talking your book." If we talked our book, from our standpoint, we would say pessimistic things about all four of the biggest holdings we have, because all four of them are repurchasing their shares, and, obviously, the cheaper they repurchase their shares, the better off we are. But people don't seem to get that point. Do you have any idea why, Charlie?
查理·芒格沃伦,要是人们不这么经常犯错,我们也不至于这么有钱了。(笑声与掌声)
CHARLIE MUNGERWarren, if people weren’t so often wrong, we wouldn't be so rich. (Laughter and applause)
沃伦·巴菲特他终于给我解释清楚了。好吧。(笑声)
WARREN BUFFETTHe’s finally explained it to me. OK. (Laughter)
保险业务的“三件不可思议的运气”
"Three extraordinary pieces of luck" with insurance
沃伦·巴菲特加里?
WARREN BUFFETTGary?
加里·兰森谢谢。在信中,查理谈到伯克希尔的保险业成功,原话是“规模之大令人震惊,以至于我相信,如果巴菲特回到小规模起点,同时保留他的聪明才智并且恢复青春,他现在也无法复制这种成功。”你同意你今天无法重复这种成功吗?如果同意,你认为当今保险业的哪些条件会阻碍重演那样的表现?
GARY RANSOMThank you. In his letter, Charlie talked about Berkshire’s insurance success, quote, "being so astoundingly large that I believe that Buffett would now fail to recreate it if he returned to a small base while retaining his smarts and regaining his youth." Do you agree that you could not repeat that success today? And if so, what do you think are the conditions in the insurance industry today that would inhibit a repeat of that performance?
沃伦·巴菲特嗯,我有太多太多的运气,但在保险业务上,我有三件特别不可思议的运气。第一件是,我 20 岁那年,有个叫洛里默·戴维森的人,周六愿意花四个小时跟一个他从未听说过的 20 岁小孩解释保险业务。所以我在 20 岁时接受的教育——在美国任何商学院都学不到。那纯粹是运气。我是说,我只是碰巧去了华盛顿。我完全不知道会遇到他。我完全不知道他会不会跟我聊,结果他陪了我四个小时。所以算账吧,这种事情再次发生的概率。1967 年,我又走运了,当时杰克·林沃特每年大概有五分钟想卖掉他的公司,因为他会为某件事生气,比如收到他不喜欢的理赔之类的。我跟我朋友查理·海德说:“下次杰克有这种心情时,一定带他来我办公室。”有一天查理把他带来了,我们买下了国民赔偿公司。我们不可能再做到——不仅晚一天不行,晚一小时都不行。你知道,那就是运气。然后我在 80 年代中期真的走运了,有个周六,一个家伙走进办公室说:“我从来没在保险业干过,但也许我能帮你做点什么。”那就是阿吉特·贾恩。你知道,还有比这更幸运的吗?所以如果你问我,我们将来还能不能再创造一次这样的三连冠,我会说概率非常小。但整个——整个商业的关键就是当机会来临时保持开放心态,而保险恰好是我能理解的东西。我是说,那正好在我能力圈内。如果洛里默·戴维森跟我聊的是别的行业,那没什么用。但碰巧他解释的东西跟我产生了共鸣。我能理解他在说什么。杰克卖掉国民赔偿公司时,我也能理解那家公司是什么。这就是——人生中有太多偶然,但如果你让自己敞开心扉迎接好的偶然,并且能避开坏的偶然,你知道,总会有好事发生。可能不会发生在保险业——可能发生在其他领域——如果你今天重新开始,很可能发生在其他领域。所以,不,我们不可能——你不能指望发生三次那样的幸运事件,而且一路上还有更多。但是,你知道,我觉得——如果我们重新开始,我们会找到别的事做。你觉得呢,查理?
WARREN BUFFETTWell, I had many, many, many pieces of luck, but I had three extraordinary pieces of luck, in terms of the insurance business. One was, when I was 20 years old, having a fellow on a Saturday, a fellow named Lorimer Davidson, be willing to spend four hours with some 20-year-old kid who he never heard of before, explain the insurance business to him. So I received an education at age 20 that was — I couldn't have gotten at any business school in the United States. And that was just pure luck. I mean, I just happened to go to Washington. I had no idea I would run into him. I had no idea whether he would talk to me, and he spent four hours with me. So just chalk that one up, the chance of that happening again. In 1967, I got lucky again when Jack Ringwalt, who, for about five minutes every year wanted to sell his company, because he would get mad about something, some claim would come in that he didn't like or something of the sort. And I told my friend Charlie Heider, I said, "Next time Jack is in the mood, be sure to get him to my office." And Charlie got him up there one day, and we bought National Indemnity. We couldn’t have done that — we not only couldn't have done it a day later, we couldn't have done it an hour later. You know, that — that was lucky. And then I really got lucky in the mid '80s when, on a Saturday, some guy came in the office and he said, "I've never worked in the insurance business, but maybe I can do you some good." And that was Ajit Jain. And, you know, how lucky can you get? So, if you ask me whether we can pull off a trifecta like that again in the future, I'd say the odds are very much against it. But the whole — the whole thing in business is being open to ideas as they come along, and insurance happened to be something that I could understand. I mean, that was in my sweet spot. If Lorimer Davidson had talked to me about some other business, you know, it wouldn't have done any good. But it just so happened he hit a chord with me on that in explaining it. I could understand what he was talking about. And I could understand what National Indemnity was when Jack had it for sale. And that's — there's an awful lot of accident in life, but if you keep yourself open to having good accidents happen, and kind of get past the bad accidents, you know, some good things will happen. Might not happen in insurance — you know, it can happen in some other field — probably would happen in some other field — if you were to start in today. So, no, we could not have — you couldn’t expect to have three lucky events like that happen, and there were many more along the way. But, you know, we — I think if we were starting over again, we’d find something else to do. What about it, Charlie?
查理·芒格对。我不认为我们会有那种成功。你知道,我们大多买了优秀的企业并加以培育。但再保险部门完全是在奥马哈这里从零创建出来的,而且是一个巨大的业务。保险对我们来说一直与众不同。
CHARLIE MUNGERYeah. I don't think we would have that kind of success. You know, mostly we bought wonderful businesses and nourished them. But the reinsurance division was just created out of whole cloth right here in Omaha, and it's a huge business. Insurance has been different for us.
伯克希尔的文化“根深蒂固”
Berkshire’s culture "runs deep"
沃伦·巴菲特好的。2 号座位?请也说说你来自哪里,好吗?
WARREN BUFFETTOK. Station 2? And if you'll say where you're from too, please?
现场股东亲爱的沃伦,亲爱的查理。我是劳伦斯,来自德国。在我的祖国,你们两位被视为诚信的楷模。而在伯克希尔,文化是它最重要的竞争优势。因此,我的问题是:作为外部投资者,在你们离开公司很久之后,我们该如何判断伯克希尔文化的状态?
AUDIENCE MEMBERDear Warren, dear Charlie. I'm Lawrence from Germany, and in my home country, you two are regarded as role models for integrity. And at Berkshire, its culture is its most important competitive edge. Hence, my question: how can we, as outside investors, judge the state of Berkshire’s culture long after you depart from the company?
沃伦·巴菲特嗯,我觉得你带着审视的眼光来看待后我和查理时代的文化,这很合理。但我想你会发现结果会非常——我不是说你应该感到意外,但我觉得你会对结果非常满意。这种文化——我认为伯克希尔的文化之深厚,在全球大型公司中无出其右。你来自德国这件事挺有意思,因为就在三四天前,我们刚和德国一位名叫路易斯夫人的女士完成了一笔交易。她和丈夫用 35 年时间,倾注心血,建立了一家面向摩托车主零售店的企业。她丈夫几年前去世了。路易斯夫人——这件事来得有点曲折——但她想把企业卖给伯克希尔·哈撒韦。要知道,三四十年前,这种事是不会发生的。所以,拥有一种清晰定义、深入骨髓的文化,贯穿母公司、子公司,这是伯克希尔的生命力所在。这种文化甚至反映在我们的股东身上。你想想,当 97% 的股东投票说不要股息,我觉得全世界没有第二家公司是这样。所以,我们的董事也认同这一点,而且我们的行为始终如一。我们没有一堆每年为了拿二三十万美元董事费、一年露四次面的董事,我们的董事把这看作一个绝佳的管理机会,他们希望拥有股份,并且通过像你们一样在市场上购买股票来实际持有股份。所以,我们——我们——我们竭尽全力去清晰表达和定义这种文化,并且它在过去这些年里被强化到了极致。加入我们的人信仰它,回避我们的人不信它,所以它——它是自我强化的。我认为它几乎确定无疑会延续下去,甚至会变得更强,因为一旦我和查理不在了,大家会清楚地看到,这不是人格的力量,而是——它已经制度化了。到那时,没人会怀疑它真的会延续几十年、几十年又几十年。查理?
WARREN BUFFETTWell, I think it's fair that you do, you know, come with a questioning mind to the culture, post-me and Charlie, but I think you're going to be very — I don't think you should be surprised, but I think you will be very pleased with the outcome. The culture — I think Berkshire's culture runs as deep as any large company could be in the world. It's interesting you're from Germany, because just three or four days ago, we closed on a transaction with a woman named Mrs. Louis, in Germany. And she and her husband had built a business [Detlev Louis Motorrad-Vertriebs GmbH]. Over 35 years, they'd spent developing this business of retail shops, dealing with motorcycle owners, and lovingly, had built this business. Her husband died a couple years ago. And Mrs. Louis, in Germany — it came about in sort of a roundabout way — but she wanted to sell to Berkshire Hathaway. And, you know, that would not have been the case 30 or 40 years ago. So it does — it's a vital part of Berkshire to have a clearly defined, deeply embedded culture that pervades the parent company, the subsidiary companies. It's even reflected in our shareholders. And, you know, when you have 97 percent of the shareholders vote and say we don’t want a dividend, I don't think there's another company like that in the world. So we have a — our directors sign on for it and, there again, we behave consistently. Instead of having a bunch of directors who are — love to be a director because they'd like to get $2- or $300,000 a year for showing up four times a year, we have directors who look at it as a great opportunity for stewardship, and who want their ownership, and have their ownership, represented by buying stock in the market, exactly like you do. So we — it's — we try to make clear and define that culture in every way possible, and it’s gotten reinforced over the years to an extreme degree. People who join us believe in it; people who shun us don't believe in it, so we — it’s self-reinforcing. And I think it's a virtual certainty to continue and to become even stronger, because once Charlie and I aren't around, it will be so clear that it's not the force of personality, but it's the — it's institutionalized that, you know, nobody will doubt that it will really continue for decades and decades and decades to come. Charlie?
查理·芒格嗯,就像我在年报里说的,我认为我们走后,伯克希尔也会做得很好。实际上,从美元绝对值看,它会做得好得多。但在百分比增长上,它永远达不到早年我们那个速度了,这没什么。人生中还有比伯克希尔资产增长放缓更惨的悲剧呢。
CHARLIE MUNGERWell, as I said in the annual report, I think Berkshire is going to do fine after we're gone. In fact, it will do a lot better, in dollars. But, percentage-wise, it will never gain at the rate we did in the early years, and that’s all right. There's worse tragedies in life than having Berkshire's assets and have the growth rates slow a little.
沃伦·巴菲特举个例子听听。(笑声)
WARREN BUFFETTName one. (Laughter)
查理·芒格沃伦和我有一件,就在不远的将来。
CHARLIE MUNGERWarren and I have one not very far ahead.
沃伦·巴菲特好吧,好吧,好吧。(笑声)好了,安德鲁?我想说的是,文化在伯克希尔就是一切。如果你遇到一个糟糕的文化——你知道,屏幕上那个所罗门的事就是例子,要把所罗门变成伯克希尔几乎不可能。我觉得我们办不到,查理。
WARREN BUFFETTOK. Yeah, yeah. (Laughter) OK. Andrew? I should say culture is everything at Berkshire. And if you run into a terrible culture, it's — you know, the Salomon thing was up there on the screen, and it would be hard to turn Salomon into a Berkshire. I don't think we could have done it, Charlie.
查理·芒格我觉得在华尔街,从来没人办到过。
CHARLIE MUNGERI don't think anybody’s ever done it on Wall Street.
沃伦·巴菲特对。那完全是——那是一个不同的世界。这当然不是说伯克希尔是座修道院,但它确实意味着——我能向你保证,查理和我,以及我们绝大多数经理人,还有组织这次会议的凯莉·索娃,他们更关心的是为伯克希尔把活儿干好,而不是自己能从中得到什么。你知道,和这样的人一起工作,感觉真好。
WARREN BUFFETTNo. It's just — it’s a different world. And that doesn't mean that Berkshire is a monastery, by any means, but it does mean that — I can guarantee you that Charlie and I, and a great, great many of our managers, are more concerned — and Carrie Sova who put this meeting together and everything — they are more concerned about getting a good job done for Berkshire than what they get out of it themselves. And, you know, it’s great to work around people like that.
对糖的健康担忧不会阻碍可口可乐的增长
Health concerns about sugar won't stop Coca-Cola's growth
沃伦·巴菲特安德鲁?
WARREN BUFFETTAndrew?
安德鲁·罗斯·索金好的,沃伦。这个问题来自纽约市的西蒙妮·华莱士(音)。她写道:“过去 50 年,我们伯克希尔股东通过旗下直营公司如喜诗糖果、冰雪皇后,投资亨氏,以及持有上市公司如今天的可口可乐,实质上一直是在多糖消费上做多。然而,随着科学研究的进步,我们这个社会越来越意识到,更高糖消费的真实代价,正以医疗成本上升的形式体现出来。我们看到,这种对糖影响的认知正在改变消费者行为。碳酸软饮料的销量在下降,那些聚焦于超市中间通道的包装消费品公司正面临有机增长的困境。我们是否已经到达了——消费者对糖消费的看法,是否到了一个转折点?你认为可口可乐的护城河,以及亨氏或卡夫的护城河,是否在收窄?如果没有,那需要什么样的消息才能让你相信它确实在收窄?”
ANDREW ROSS SORKINOK, Warren. This question comes from Simone Wallace (PH) in New York, New York. And she writes, "Over the last 50 years, we Berkshire shareholders have, effectively, been long sugar consumption, through directly owned companies, such as See's Candies, Dairy Queen, in funding Heinz, and publically-traded investments, such as Coca-Cola today. "Yet, from improvements in scientific research, we as a society have become increasingly attuned to the true costs of greater sugar consumption, in the form of rising health-care costs. "We are seeing this awareness of sugar's impact in changing consumer behavior. Carbonated soft drink volumes are declining, and consumer packaged goods companies, focused on the center aisles of supermarkets, are struggling with organic growth. "If we have reached — have we reached an inflection point in human behavior in how consumers view sugar consumption? And do you think Coca-Cola's moat, and potentially that of Heinz’s or Kraft's, is narrowing? And if not, what news would it take you to be convinced that it is?"
沃伦·巴菲特嗯,我认为这条护城河极为宽广,但我也承认你描述的那些趋势确实在发生。但你看,今天全球将消费 19 亿份 8 盎司装的可口可乐产品——不是仅可口可乐这一个品牌,而是可口可乐公司的全线产品。我不认为你会看到什么革命性的变化,而且我认为所有食品饮料公司都会根据消费者不断表达出来的偏好进行调整。没有一家公司忽视消费者还能做得好。但我预测——20 年后,会有更多人——消费的可口可乐箱数会比现在更多,而且会多出不少。早在 1930 年代末,《财富》杂志就曾发表文章,说可口可乐的增长已经到头了。而我们在 1988 年买入可口可乐股票时,人们对这款产品的增长前景也并不怎么热衷。我坐在这里,作为这样一个人——在过去 30 年里,我摄入的全部卡路里有四分之一来自可口可乐。(笑声)这丝毫没有夸张。我四分之一就是可口可乐。我不确定是哪四分之一。但是——你知道,如果你真……我觉得这根本不是一个需要做选择的事。我想,对自己在做的事情感到开心,这本身就很有意义。如果我这一辈子都在吃西兰花、抱子甘蓝这些东西,我估计还活不了这么长。你知道,我——(笑声)每顿饭我都会觉得,这感觉就像要去坐牢似的。(笑声)不。我觉得——我觉得——查理?(笑声)查理已经 91 岁了,他的饮食习惯和我差不太多。也就比我略好一点,但——
WARREN BUFFETTWell, I think it’s an enormously wide moat, but I think it's also true that the trends you described are happening. But, you know, there will be 1.9 billion eight-ounce servings of Coca-Cola products, not Coca-Cola, but Coca-Cola products, consumed in the world today. I don't think you're going to see anything revolutionary, and I think you will see all food and beverage companies adjust to the expressed preferences of the consumers as they go along. No company ever does well ignoring its consumers. But there will be — I would predict — 20 years from now there will be more people — there will be more Coca-Cola cases consumed — than there are now, by some margin. Back in the late 1930s, Fortune ran an article saying that the growth of Coca-Cola was all over. And when we bought our Coca-Cola stock in 1988, you know, people were not that enthused about growth possibilities for the product. I sit here as somebody who, for the — in the last 30 years, one-quarter of all the calories I’ve consumed come from Coca-Cola. (Laughter) And that is not an exaggeration. I am one-quarter Coca-Cola. I’m not sure which quarter. But — and, you know, if you really — I don't think there is this choice. I think there's a lot to be said about being happy with what you’re doing. If I'd been eating broccoli and Brussels sprouts, and all that, all my life, I don't think I’d live as long. You know, I — (Laughter) Every meal, I would approach, thinking, you know, it's like going to jail or something. (Laughter) No. I think — I think — Charlie? (Laughter) Charlie's 91, and his habits aren't that different than mine. They're slightly better, but —
查理·芒格这毫无疑问。我看这件事的角度是,糖是一种极其有益的物质。它能防止动脉过早变软。(笑声)我的看法是,如果因为吃糖我早死那么一点,那也不过是省去了在养老院里流着口水的那几个月而已。(笑声)
CHARLIE MUNGERThere's no question about it. The way I look at it is, sugar is an enormously helpful substance. It prevents premature softening of the arteries. (Laughter) And the way I look at it, is that, if I die a little sooner that will just be avoiding a few months of drooling in a nursing home. (Laughter)
沃伦·巴菲特查理和我几乎享受我们吃过的每一顿饭,除了在我祖父家吃饭的时候,他非逼着我吃掉那些该死的绿色蔬菜。口味偏好显然会有一些变化,但让人称奇的是,这个领域里的品牌有多持久。伯克希尔·哈撒韦——我相信,从大约 1981 年前后到 1984 年它被菲利普·莫里斯收购为止,一直是通用食品的最大股东。你看,那是 30 多年前的事了,而那些同一个品牌——你知道,它们进了菲利普·莫里斯,又被剥离出来成为卡夫,然后卡夫又被拆分成两家公司。但如今,我们要拥有这些品牌了,它们是极为了不起的品牌。亨氏——亨氏的历史可以追溯到 1869 年。番茄酱是后来才推出来的。事实上,他们当初因为过于依赖辣根之类的业务,还曾破产过。但番茄酱是在 1870 年代问世的。可口可乐追溯到 1886 年。押注绝大多数人会一直喜欢同样的东西,是个相当靠谱的赌注。而当我拿喝可口可乐,去和那些人在全食超市想推销给我的东西相比时——(笑声)我说不好——我在全食超市的人脸上可看不到笑容。(笑声与掌声)所以,安德鲁,我喜欢我们正在收购的这些品牌。
WARREN BUFFETTCharlie and I have enjoyed every meal we ever had, virtually, except when I was eating at my grandfather's and he made me eat those damn green vegetables. There, obviously, are some shifts in preferences, although it's remarkable how durable items are in this field. We — Berkshire Hathaway — I believe, was the largest shareholder of General Foods from about 1981 or thereabouts, to about 1984 when it was bought by Philip Morris. And, you know, that's 30-plus years ago, and those same — those same brands — you know, they went through Philip Morris, they got spun out as Kraft, they broke Kraft into two pieces. But now, we’re going to own those brands, and they're terrific brands. Heinz — Heinz goes back to 1869. The ketchup came out a little later. They went bankrupt, actually, when they were counting on the horseradish or whatever it was. But the ketchup came out in the 1870s. Coca-Cola dates to 1886. It's a pretty good bet that an awful lot of people are going to like the same thing. And when I compare drinking Coca-Cola, you know, to something that somebody would sell me at Whole Foods —(Laughter) I don't know — I don't see smiles on the faces of people at Whole Foods. (Laughter and applause) So I like the brands we're buying, Andrew.
巴菲特为什么喜欢本地汽车经销商
Why Buffett likes local auto dealerships
沃伦·巴菲特好的。格雷格·沃伦?
WARREN BUFFETTOK. Gregg Warren?
格雷戈里·沃伦谢谢你,沃伦。我想回到乔纳森关于凡图尔集团(Van Tuyl Group)的问题,再补充一点。这笔交易最吸引你的是什么?是在一个高度分散的行业里进行整合的潜力,这让你可以把部分过剩资本用起来?还是汽车经销商环节在汽车产业链中的独特定位,它不仅能做汽车销售,还能涉足融资、保险、零部件和服务?我知道查理刚才说他希望做成更多这类交易,但从长期看,你觉得最大的回报会来自哪里?是通过整合汽车经销商,还是依靠全面服务模式固有的优势?
GREGGORY WARRENThank you, Warren. I just wanted to circle back and add on to Jonathan’s question on Van Tuyl Group. What is it that attracted you most to the deal? Potential for consolidation in a highly fragmented industry, which would allow you to put some of your excess capital to work, or the unique positioning in the auto chain of the auto dealer sector, which has its hands not only in auto sales but financing insurance and parts and services? I know that Charlie just said that he’d like to do more deals like it, but where do you feel the greatest return will come from longer term? Rolling up auto dealerships or tapping into the advantages that are inherent in the full service model?
沃伦·巴菲特是的。拥有很多经销商并不会带来什么巨大的规模优势,至少据我所知是这样。但把经销商经营好,是一门非常好的生意。这是一门本地生意。所以我不觉得——全国有 17,000 家经销商,你要是让奥马哈这里的居民随口说出几家经销商的名称,他们报出来的都会是一串本地的名字。我并不认为,你拥有一千家经销商,和你拥有一百家、哪怕就一家经营得特别好的经销商相比,就能把利润率特别地拉高。所以我们希望未来会收购更多经销商,但这完全基于本地的考量。我们不打算涉足经销商的金融业务——在这方面我们没什么可贡献的。富国银行的【首席执行官】约翰·斯坦普夫今天也在场。我想他们是美国最大的汽车金融公司。他们的资金成本比伯克希尔有优势。伯克希尔能以低利率借到钱,但我记不清约翰他们上季度的负债成本是不是大概 12 个基点差不多。我们弄不到像银行那么便宜的资金,银行才是做这类贷款的天然放贷方,所以我们不会去做金融业务。我们会继续寻找经销商,也许是经销商集团。这并不会给我们带来来自制造商的任何采购优势。我们会希望把这些本地业务经营得非常好,让买车的人把它们视为本地买卖,而不是某个庞大机器上的一个部件。所以,我想你会看到我们收购更多,但我也觉得你不会看到利润率会比它们从前更高,除非是我们能把某一个本地经销商经营得更好。查理?
WARREN BUFFETTYeah. There are not any huge advantages of scale, at least that I’m aware of, in owning lots of dealerships. But running dealerships well is a very good business. It's a local business. So I don’t see that having some — there's 17,000 dealers in the country, and if you ask the people here in Omaha to name a bunch of dealers, they'd come up with a bunch of local names. And I don't think that you widen profit margins, particularly, by having a thousand dealers versus having a hundred or even having one very good dealer. So we will be buying, I hope, more dealerships, but it will be based on local considerations. We don't see the finance business, in dealers — we don't bring anything to that party. [CEO] John Stumpf is here from Wells Fargo. I think they’re the biggest auto finance company in the United States. And they have a cost of funds advantage over Berkshire. Berkshire is able to borrow money at a low price, but I forget whether John’s liabilities cost him something like 12 basis points or something like that last quarter. And we can't come up with money as cheap as the banks can, and they're the natural lenders for loans, so we're not going to be in the finance business. We will keep looking for dealerships, maybe groups of dealers. It doesn't give us a buying advantage from a manufacturer. And we will hope that we run those local operations very well and that they're regarded by the people who buy cars as a local business, not some part of some giant operation. So, I think you'll see us buying more, but I don't think you'll see us widening out margins from what existed before, except in the cases where we can run a local dealer better. Charlie?
查理·芒格是的。凡图尔有一套任人唯贤的体制,合适的人能获得权力,也能获得一部分所有权。这很让我想起基维特公司(Kiewit Company),那是一家奥马哈的公司,伯克希尔的总部就租用它的办公楼。凡图尔和基维特就像近亲。这些是非常成功的文化,我认为它们现在势头极好。合适的人在凡图尔正在蓬勃发展。
CHARLIE MUNGERYes. And Van Tuyl has a system of meritocracy where the right people get the power and get some ownership. So on the — it reminds me a lot of the Kiewit Company, an Omaha company and whose headquarters Berkshire resides as a tenant. And the Van Tuyl and Kiewit are kissing cousins. Those are very successful cultures, and I think they've got a very good thing going for them. The right people are prospering in Van Tuyl.
在伯克希尔建立文化和价值观
Building culture and values at Berkshire
沃伦·巴菲特好的。9 号位?请说一下你来自哪里。哦,不好意思,是 3 号位。你是 9 号,我道歉。
WARREN BUFFETTOK. Station 9? And if you'll identify where you're from, please. Oh, I'm sorry. Station 3. You're number 9. I apologize.
现场股东道歉接受。(笑声)
AUDIENCE MEMBERApology accepted. (Laughter)
沃伦·巴菲特你要是不接受,我们就把你话筒掐了。(笑声)
WARREN BUFFETTWe'd have cut off your mic if you hadn't. (Laughter)
现场股东有道理。我叫斯图尔特·凯,来自康涅狄格州斯坦福德。我想顺着之前关于伯克希尔·哈撒韦文化和受托管理责任的问题继续往下问,因为我现在正进入帮助建立一家叫 Matarin Capital Management 的公司的第五个年头,我们经常讨论价值观和文化。所以我想向你们讨教一些经验:45 年前,当你们在伯克希尔·哈撒韦建立文化和价值观时,你们关注的是哪些特质?
AUDIENCE MEMBERFair enough. My name is Stuart Kaye, and I'm from Stamford, Connecticut. And I wanted to follow up on the questions that have been asked about culture and stewardship at Berkshire Hathaway, because I'm currently in year five of helping build a firm called Matarin Capital Management, and we discuss values and culture quite a bit. And so I'd like some tips from you about what characteristics you thought about 45 years ago when you were building the culture and values at Berkshire Hathaway.
沃伦·巴菲特嗯,我认为文化必须从顶层塑造,必须一以贯之,必须体现在书面沟通中,必须——你懂的,必须身体力行,而且遵循时要奖励,违反时要惩罚。然后,需要极为漫长的时间才能真正根深蒂固。显然,如果你继承了自己喜欢的文化,做起来会容易——容易得多;而且我认为在小公司里也更容易。我能想到这个国家很多公司——非常大的公司——如果查理和我在它们身边待上十年,恐怕也做不成什么。所以嘛——你懂的,这事有点像聚沙成塔。人嘛——就像你自己的孩子,你懂的,他们看的是你怎么做,而不是你怎么说。企业里也一样,人们看到上级的言行举止,就会朝那个方向靠拢。不是所有人都会这样。伯克希尔现在有 34 万名员工,我可以向你保证,你懂的,总会有那么一些人——十几个,也许 50 个,也许 100 个——今天正在做些不该做的事。而我们——你得做的是,一旦发现,就必须采取行动。比如,五年前我不喜欢克莱顿住宅公司做 30 年期抵押贷款。我就说:“我们不做 30 年期抵押贷款,你懂的,除非有政府担保。”我们收购科比(Kirby)的时候,有些销售做法我们不喜欢,我们尤其不喜欢针对老年人的那些做法。于是我们推出一项黄金年龄政策:如果你年满 65 岁,买了科比的产品,无论什么原因不喜欢,一年之内随时可以退回,拿回全部款项。我还鼓励大家,遇到这类问题直接写信给我。所以这需要花很多时间,而且你们——你懂的,在 GEICO,我们会——你懂的,我们要处理千千万万笔理赔。我可以向你保证,两个人出了车祸,不可能百分之百对责任归属达成一致,所以他们可能会离开,一段时间里心情不好。但我们始终努力换位思考,以对待自己的方式去对待他人。查理在所有业务活动中都一直这样建议我们,我们也努力遵循。我们当然远非完美,但如果你持续努力,确实会见到成效。查理?
WARREN BUFFETTYeah, well I think culture has to come from the top, it has to be consistent, it has to be part of written communications, it has to be — you know, has to be lived, and it has to be rewarded when followed, and punished when not. And then it takes a very, very long time to really become solid. And obviously, it's easier — much easier — to do it if you inherit a culture you like, and it’s easier in smaller firms, I think. I can think of a lot of companies — very big companies — in this country, and I don't think if Charlie and I were around them for ten years we'd be able to accomplish much of anything. So it — you know, it is a grain of sand type of thing. And people — just like your child, you know, sees what you do rather than what you say, it's the same thing in a business, that people see how those above them behave and they move in that direction. They don't all move that way. We've got 340,000 people now working for Berkshire, and I will guarantee you that there's, you know, some number —a dozen, maybe 50, maybe 100 —that are doing something today that they shouldn’t be doing. And we — what you have to do is when you find out about it, you have to do something about it. I didn't like, for example, making 30-year mortgages at Clayton five years ago. And I said, “We're not going to make 30-year mortgages, you know, unless they're government guaranteed." And when we bought Kirby, there was some sales practices we didn't like, and we particularly didn’t like them with older people. So we put in a golden age policy where, if you're over 65 and you bought a Kirby and for any reason you didn't like it, any time up to a year, you could send it and get all of your money back. And I encouraged people to write me if they had a problem on anything like that. So it takes a lot of time, and you'll — you know, at GEICO we're going to — you know, we’re going to settle millions and millions and millions of claims. And I will guarantee you that when two people are in an auto accident, they don’t agree 100 percent of the time on whose fault it was, so they may go away and be unhappy for a time. But we work all the time at trying to behave with other people as if our positions were reversed. That's what Charlie's always advised in all our activities, and we've tried to follow it. And we're certainly far from perfect at it, but if you keep working at it, it does get results. Charlie?
查理·芒格是啊。我觉得我们做过的最有效的一件事,就是对自己已知的东西总是不满足,总想知道更多。在伯克希尔,如果沃伦和我一直固步自封,尤其是沃伦,那它就会变成一个——
CHARLIE MUNGERYeah. I think the one thing that we did that's worked best of all is we were always dissatisfied with what we already knew and we always wanted to know more. And Berkshire, if Warren and I had stayed frozen in time, particularly Warren, it would have been a —
沃伦·巴菲特我倒真想那样,你明白吧。
WARREN BUFFETTI'd like to do it, understand.
查理·芒格那会是一个相当糟糕的地方。正是我们不断学习,才让这一切运转起来,我认为这永远不会停止。
CHARLIE MUNGERIt would have been a terrible place. It's what we kept learning that made it work, and I don't think that will ever stop.
任何雇了经济学家的公司,都“多雇了一个人”
Any company with an economist has "one employee too many"
沃伦·巴菲特卡罗尔?
WARREN BUFFETTCarol?
卡罗尔·卢米斯这个问题来自莫娜·迪安。沃伦,它涉及你过去讨论股市整体水平时用过的两个指标。第一个是总市值占美国 GNP 的百分比,你曾说过,这可能是衡量任何特定时点估值水平的最佳单一指标。这个指标目前大约在 125%。这是总市值与美国 GNP 的比率,和你 1999 年谈到这个指标时——也就是泡沫破裂之前不久——的水平差不多。第二个指标,你在 1999 年一次著名演讲中提过,后来也成为《财富》杂志一篇文章的内容,就是企业利润占 GNP 的百分比。你当时说,在很长一段时间里,这个数字在 4% 到 6.5% 之间波动,我记得是从 1951 年到 1999 年。那么,根据圣路易斯联邦储备银行网站的数据,截至上周五,这个数字大约是 10.5%。这远高于你提到的范围。这两个指标中任何一个还是两者,当前水平是否应引起普通投资者的担忧?
CAROL LOOMISThis question comes from Mona Dyan (PH). And it concerns two indicators, Warren, that you have discussed in the past about the general level of the stock market. The first one is the percentage of total market cap relative to the U.S. GNP, which you have said is probably the best single measure of where valuations stand at any given moment. This indicator is at about 125 percent. That is the ratio of total market cap to U.S. GNP, and that's about what it was when Warren talked about this back in 1999 just before the — shortly before — the bubble broke. The second indicator, which you mentioned in a famous 1999 speech that subsequently became an article in Fortune, is the corporate profits — is corporate profits — as percent of GNP. You had said at the time that that number ranged between 4 percent to 6 1/2 percent over a long period of time, which I believe was 1951 to 1999. Well, as of Friday, it is about 10 1/2 percent, according to the St. Louis Federal Reserve site. That is way above the range you had mentioned. Are the current levels of either one, or both, of these indicators a matter of concern for the general investing public?
沃伦·巴菲特嗯。这个——可以这样说——第二个数字,也就是利润占 GDP 的百分比,可能会引起社会其他群体的担忧,因为它表明美国企业近年来表现极为出色。我知道这数字说明——人们总说美国企业处境多么艰辛,因为美国税率和其他一大堆问题,你懂的,事实是,美国企业已经繁荣得令人难以置信。而第一个比较指标,很大程度上受到当前利率环境的影响,这种利率水平,在不太久之前,查理和我大概都会觉得几乎不可能出现。显然,如果政府债券收益率是 1%,利润的价值远比收益率是 5% 时要高得多。所以又回到——你懂的,查理在那部影片里讲过替代选择和机会成本。对很多人来说,机会成本就是持有大量几乎毫无收益的债券,或者持有股价处于历史较高水平的股票,但历史上股票卖到那些高位时,利率并不是现在这样。所以我不会——我会看这些数字,但我会结合这样一个背景来看:我们生活在一个利率低得令人难以置信的世界,问题是这种低利率会持续多久。是会像日本那样一个十年又一个十年地持续下去,还是我们会回到过去视为正常的利率水平?如果我们回到正常利率水平,以现在这些价格看,股票会显得相当贵。如果这类利率持续下去,股票又会显得十分便宜。现在我把答案给你了,你可以自己选。(笑)查理?
WARREN BUFFETTYeah. Well, the — it might be — the second figure, which is the profits as a percentage of GDP, might be a concern for other segments of society because what it indicates is that American business has done wonderfully well in recent years. And I know it says how — what a terrible disadvantage it has, because of U.S. tax rates and a host of other things, you know, the facts are that American business has prospered incredibly. And the first comparison is very much affected by the fact that we live in an interest rate environment, which Charlie and I probably would have thought was almost impossible, not too many years ago. And, obviously, profits are worth a whole lot more if the government bond yield is 1 percent, than they're worth if the government bond yield is 5 percent. So it gets back — and, you know, Charlie in that movie talked about alternatives and opportunity cost. And for many people, the opportunity cost is owning a lot of bonds, which pay practically nothing, or owning stocks, which are selling at fairly high prices historically, but they weren't selling at those historic prices with interest rates like this. So I would not — I look at those numbers, but I also look at them in the context of the fact that we're living in a world that has incredibly low interest rates, and the question is how long those are going to prevail. Is it going to be something like Japan that goes on decade after decade, or will we be back to what we thought was normal interest rates? If we get back to what are normal interest rates, stocks at these prices will look pretty high. If we continue with these kinds of interest rates, stocks will look very cheap. And now I've given you the answer and you can take your pick. (Laughs) Charlie?
查理·芒格嗯,既然我们连已经发生的事和现在这种局面都没能预测到,为什么还会有人来问我们未来会怎样?(笑声)
CHARLIE MUNGERWell, since we failed to predict what happened, and what exists now, why would anybody ask us what our prediction is in the future? (Laughter)
沃伦·巴菲特对,对。我们——顺便说一句,有一件事我可以向你们保证,据我所知,或者说在我的记忆里,查理和我做收购或否决收购,从来没有基于宏观因素——你懂的,我们是在交易出现时才去讨论它,但不管是喜诗糖果,还是其他什么,比如我们买入伯灵顿北方圣达菲铁路(BNSF)的时机,从整体经济状况看就非常糟糕。但我们不会——这根本不会进入决策,因为我们不——我们知道我们不知道未来 12 个月、24 个月、30 个月——我们知道我们不知道那会是什么样子。但如果我们买下一家企业打算持有上百年,这其实没什么影响。我们必须做的,是弄清楚这家企业长期而言平均盈利能力大概如何,它的竞争模式有多强,诸如此类。所以,人们很难相信这一点。他们以为我们会谈论宏观因素。我们认为,任何公司如果雇了经济学家,你懂的,那肯定多雇了一个人。(笑声)查理?你能想到什么我没说过的刻薄话吗?(笑声)
WARREN BUFFETTYeah, yeah. We — incidentally, the one thing I can assure you, Charlie and I, to my knowledge, or my memory, I can't recall ever us making an acquisition or turning down one based on macro factors that — you know, and we talk about deals when they come along, but whether it was See's Candy, or whatever it might have been, the Burlington Northern we bought at a terrible time, in general economic conditions. But we don't — it just doesn't come up, because we don't — we know we don't know what the next 12 months, 24 months, 30 — we know we don't know what that's going to look like. But it doesn’t really make any difference if we're buying a business to hold for a hundred years. What we have to do is figure out what’s likely to be the average profitability of the business over time and how strong its competitive mode is and that sort of thing. So, people have trouble believing that. They think we talk about it. We think any company that has an economist, you know, certainly, has one employee too many. (Laughter) Charlie? Can you think of anything rude to say that I haven't said? (Laughter)
查理·芒格嗯,要超过你刚才那句可不容易。(笑声)
CHARLIE MUNGERWell, it would be hard to top that one. (Laughter)
沃伦·巴菲特我知道,好。(笑声)
WARREN BUFFETTI know. OK. (Laughter)
新铁路原油运输安全规则对 BNSF 的影响
Effect on BNSF of new crude-by-rail safety rules
沃伦·巴菲特好。乔纳森?
WARREN BUFFETTOK. Jonathan?
乔纳森·布兰特关于应如何提高原油铁路运输基础设施的安全性,已经连篇累牍地写了很多。本周和上个月,联邦监管机构都出台了新标准。这些新标准包括更厚的罐体、更好的防火保护、电子控制气动制动,以及在人口较稠密地区限速,以降低在居民区附近发生脱轨的概率。铁路协会抱怨这类制动装置太贵,其他人则抱怨他们认为更换老旧罐车的时间表拖得太长。考虑到罐车行业在制造和改装能力上的限制,以及限速对整个铁路网通行速度的影响,你认为新规则在效率和安全之间取得了恰当的平衡吗?对伯克希尔而言,这些新规则会对马蒙集团旗下的联合油罐车子公司以及 BNSF 铁路公司的运营产生什么影响?你能否也向我们介绍一下 BNSF 计划购买多达 5000 辆自有原油罐车——原油罐车——这一举措的最新情况?这背离了行业历史惯例,是什么推动了这项决策?
JONATHAN BRANDTThere's been an awful lot written about what should be done to improve the safety of the crude-by-rail infrastructure. Both this week and last month, federal regulators introduced new standards. These new standards include thicker tanks, better fire protection, electronically controlled pneumatic brakes, and speed limits in more populous areas to reduce the chance of derailments near where people live. The railroad association has complained that the brakes are too expensive, while others have complained about what they view as an overly-long timetable to switch out the old tank cars. Given the tank car industry's limits on manufacturing and retrofitting capacity, and the impact on overall rail network velocity from speed limits, do you think the new rules strike the right balance between efficiency and safety? For Berkshire, what impact will these new rules have on the operations of Marmon's Union Tank Car subsidiary and on the BNSF Railroad? Can you also update us on the BNSF initiative to purchase up to 5,000 of its own oil tankers — oil tank cars — which is a departure from historic industry practices, and what drove that decision?
沃伦·巴菲特嗯。你把我要问的问题全问了。不过,我想那些规则才刚出来,大概是两天前吧?对。而且有 300 页。虽然我忙着准备这次会议等等,我还没来得及读那些文件,不过我和马特·罗斯以及弗兰克·普塔克非常简要地聊过,弗兰克负责我们旗下制造和租赁罐车的公司。你懂的,我们的利益——实际上,我们铁路公司的利益和我们罐车制造与租赁业务的利益,可能在多个方面存在分歧。很明显,我们有——这个国家也有——兴趣开发更安全的罐车,而我们发现,一些我们原本认为安全的罐车,结果比当初想的要不安全。当然,我们承运的最危险货物——作为公共承运人,我们必须运氯气,必须运氨气,这是法律要求的。我们宁愿不运这些。这个国家有危险品需要运输,而且用铁路运输比用卡车或管道都更合理,其中有些我们宁愿不运,但确实在运。我想说的是——大概每个人都会对规则有点不满意,但——你懂的,制定运输潜在危险品的规则,这件事取决于——取决于华盛顿和联邦政府。管道运输有其问题,铁路运输也有其问题。多年来,铁路的安全性已大幅提高。我们的安全数据——伯灵顿北方圣达菲铁路(BNSF)在业内安全处于领先——但安全数据一年比一年好。而且——但你确实——脱轨事故还是会发生,所以你最好用非常安全的罐车去运这些货物,但没有任何东西是完美的。查理?
WARREN BUFFETTYeah. Well, you’ve asked all the questions I'll be asking. But I think those rules just came out, what, two days ago now? Yeah. And they're 300 pages. And little as I have to do with this meeting and everything, I have not read those, although I have talked very briefly to Matt Rose and also Frank Ptak who runs our — the company that manufactures and leases tank cars. You know, our interest — actually, the interest of our railroad and our tank car manufacturing and leasing operation may diverge in various ways. Clearly, we've got an interest — the country has an interest — in developing safer cars, and we found that the — some cars we thought were safe have turned out to be less safe than we thought going in. The most dangerous kinds of thing we carry, of course, are — as a common carrier, we have to carry chlorine, we have to carry ammonia, and we're required to carry that. We'd rather not carry it. There are dangerous products that have to get transported in the country, and they're — it’s more logical to transport them by rail than either truck or pipeline, and some of those we'd rather not carry but we do carry. I would say that the — probably everybody will be somewhat unhappy with the rules, but the — you know, it's up to — it is up to Washington, and the government, to devise the rules under which something that is potentially dangerous is transported. And transporting by pipeline has its problems. Transporting by rail has its problems. And railroads have gotten dramatically safer over the years. Our safety figures — and Burlington Northern leads the industry in safety — but the safety figures get better and better year after year. And — but you are — but you're going to have derailments, and you better have very safe cars carrying that, and nothing will be perfect. Charlie?
查理·芒格是的。像伯灵顿北方、埃克森美孚、雪佛龙这样的大公司和成功的公司,拥有大量工程师,并且长期以来一直努力做到比平均水平安全得多,并且非常了解如何做到这一点。这一切都不会改变。如果你拥有这些大公司,却不高度重视安全来运营它们,那你是疯了。我们没有疯,运营伯灵顿北方的人也没有疯。安全性将持续改善,也应该如此。
CHARLIE MUNGERYeah. Well, big companies and successful companies, like Burlington Northern and Exxon and Chevron and so on, have a lot of engineers and they have long histories of trying to be way safer than average and knowing a lot about how to do it. And none of that is going to change. You'd be out of your mind to own these big companies and not run them with big attention to safety. And we're not out of our minds and neither are the people who run Burlington Northern. The safety is going to be improved continuously, and should be.
沃伦·巴菲特是的。而且一直在持续改善,但是——
WARREN BUFFETTYeah. And it has been consistently, but —
查理·芒格是的。
CHARLIE MUNGERYeah.
沃伦·巴菲特但总会有新问题。举个例子,巴肯原油已被证明比大多数原油更具挥发性——
WARREN BUFFETTBut there are new problems. For one thing, the Bakken crude has been proven to be quite a bit more volatile than most of the crude that is —
查理·芒格那其实并不是原油。那是凝析油。我的意思是,叫它原油几乎是用词不当。它的挥发性更强。
CHARLIE MUNGERIt's not really crude. It's condensate. I mean, it's almost misnamed, to call it crude. It is more volatile.
沃伦·巴菲特是的。我可以告诉你——我明年可能会在年报里写到这一点——伯灵顿北方在大型铁路公司中拥有最好的安全记录。而伯克希尔·哈撒韦能源公司的安全记录,在公用事业领域也非常出色。我们在伯克希尔·哈撒韦能源收购的每一家新公用事业公司,在格雷格·阿贝尔接管后,安全统计数据都大幅改善。
WARREN BUFFETTYeah. I can tell you — and I may write about this next year in the report, though — that Burlington Northern has the best safety record among the big railroads. And Berkshire Hathaway Energy, it's extraordinary, their safety record, in terms of utilities. And every new utility we purchase at Berkshire Hathaway Energy, we’ve brought — the safety statistics, they’ve gotten far better after Greg Abel has taken over.
查理·芒格在他们收购了奥马哈管道公司之后——那家公司管理不善,安全问题被不当忽视——我们看着那些伯克希尔的员工日夜不停地改善安全性。他们不想再看到管道爆炸。
CHARLIE MUNGERAfter they bought the Omaha pipeline, which had been mismanaged and safety had been improperly ignored, we watched those people, the Berkshire employees, just work day and night improving the safety. They didn't want more pipeline explosions.
沃伦·巴菲特是的。我们从 40 多家公司的最后一名——我想是的——变成了第二名或第一名。如果是第二名,那肯定是因为我们的另一条管道是第一。(笑声)
WARREN BUFFETTYeah. We went from last out of 40-some — I think it was — to either second or first. And if we were second, it was because our other pipeline was first. (Laughter)
幸运地躲过了商学院
"Lucky" to have avoided business school
沃伦·巴菲特好的。4 号站?
WARREN BUFFETTOK. Station 4?
现场股东你好,芒格先生和巴菲特先生。我是来自马萨诸塞州哈弗希尔的 Nirav Patel。您对那些想要与有影响力的人建立联系,但却无法享受顶尖商学院校友网络的人,有什么建议?
AUDIENCE MEMBERHello, Mr. Munger and Mr. Buffett. Nirav Patel from Haverhill, Massachusetts. What advice would you give to someone who’s trying to network with influential people but doesn’t have access to the alumni network of a top business school?
查理·芒格让我来回答这个问题。我认为你应该尽你所能——(笑声)——打好你手里的牌。
CHARLIE MUNGERLet me take that one. I think you should do the best you can — (Laughter) — playing the hand you've got.
沃伦·巴菲特查理对这个问题可是非常《旧约》式。(笑声)他创世纪之后就没怎么读过去。(笑声)他的问题是不是因为他没有很多关系,因为——?
WARREN BUFFETTCharlie is very Old Testament on this. (Laughter) He didn't get much past Genesis. (Laughter) Was his question that he didn't have a lot of associations because of —?
查理·芒格嗯,他想要你帮他——
CHARLIE MUNGERWell, he'd like to have you help him —
沃伦·巴菲特——打入——
WARREN BUFFETT— tap into —
查理·芒格——打——在没有商学院训练的情况下做得好。我从来没接受过任何商学院训练,为什么你要接受?(笑声)
CHARLIE MUNGER— tap — do well without business school training. I never had any business school training, why should you have any? (Laughter)
沃伦·巴菲特实际上,我得说,大约 20 年前,当商学院还在鼓吹有效市场理论时,商学院教育——尤其是在投资方面——简直是一种障碍。因为本质上,他们告诉你费心去琢磨一家公司值多少钱没有半点好处,因为市场已经把价格定得滴水不漏了。想象一下,每年花三四万美元去听这个。(笑声)
WARREN BUFFETTAnd actually, I would say the business school training, particularly in investments, was a handicap about 20 years ago when they were preaching efficient market theory because essentially they told you it didn't do any good to try and figure out what a company was worth because the market had a price perfectly already. Imagine paying, you know, 30 or $40,000 a year to hear that. (Laughter)
查理·芒格你能躲过你躲过的那些东西,非常幸运。(笑声)
CHARLIE MUNGERYou were very lucky to avoid a lot that you've avoided. (Laughter)
沃伦·巴菲特说到这个,你觉得你的法学院教育怎么样,查理?(笑声)
WARREN BUFFETTHow do you feel about your law school training, Charlie, while we're on it? (Laughter)
查理·芒格嗯,我有个女婿最近解释了一下现代唯利是图的法学院——律师事务所——是如何运作的。他说那就像一个吃馅饼比赛,如果你赢了,你就可以吃更多的馅饼。(笑声)
CHARLIE MUNGERWell I have a son-in-law who recently explained how modern profit-obsessed law school — law firms — work. He said it's like a pie eating contest, and if you win, you get to eat a lot more pie. (Laughter)
铁路事故、保险和 BNSF
Railroad accidents, insurance, and BNSF
沃伦·巴菲特好的,贝基。该你了。
WARREN BUFFETTOK, Becky. You’re on.
贝基·奎克这个问题是对乔纳森·布兰特刚刚问的那个问题的跟进。不过,它问得很合适。它来自俄克拉荷马州塔尔萨的 Mark Blakley,他说伯克希尔和 BNSF 的一个风险似乎是重大铁路事故。“看起来很多近期事故都发生在农村地区。然而,最坏的情况,也许是在更城市化的地区或类似英国石油公司那种类型的事故,会对 BNSF 和伯克希尔·哈撒韦产生什么影响?公司是否为这种损失投保或有任何保护措施?”
BECKY QUICKThis question is a follow-up to the one that Jonathan Brandt just asked. It's an appropriate follow-up for that, though. It comes from Mark Blakley in Tulsa, Oklahoma, who says that one risk to Berkshire and BNSF appears to be a large railroad accident. "It appears many recent accidents have occurred in rural areas. However, how would a worst-case scenario, perhaps one in a more urban area or a BP-type accident, impact BNSF and Berkshire Hathaway? And is the company insured or protected against such losses?
沃伦·巴菲特我们的保险——再保险——部门实际上向四家主要铁路公司提供了极高限额的保单。我记得——这是凭记忆说的,可能有点出入——但我们提供的好像是 50 到 60 亿美元左右,超额部分——或者说可能是铁路公司自留了 15 亿美元左右。所以这毫无疑问。如果你碰上完全最糟糕的情况,你懂的,一列满载氨气或氯气之类东西的火车,你懂的,正好在某个人口稠密的城区,这种事情发生的可能性总是存在的。它可能发生——你懂的,也可能发生飞机坠毁。有些事概率非常小。但如果我们一年又一年地让火车跑几百万几百万英里,总会出事,就像,你懂的,其他各种可能的事故方式一样。所以你要尽可能减少风险。你显然——你在城区让火车跑得慢一些。他们已经在原油运输上实施了这一点。我想他们已经把速度降到每小时 35 英里,在人口 10 万以上的城镇。这是最高限速。所以你总是在努力提高安全性;你永远无法做到绝对安全。我们没有——我们在伯灵顿北方铁路有一些保险,但伯克希尔不需要保险。你懂的,我们有能力承受任何损失。所以实际上我们更可能提供那种保险,而且我们确实提供了那种保险,但铁路行业不喜欢我们的费率,这可以理解,所以他们没买。但这不意味着他们将来某个时候不会买。我还想补充一件我忘了告诉乔纳森的事情。我——我不认为我们会购买那 5,000 辆铁路车厢。我想——我不太确定这一点,但是,你懂的,改造方面会有很多事情要做。我们的马蒙运营实际上已经建了一个新设施,将非常努力地工作——一旦我们知道改造要求是什么——我确定,我们会三班倒改造车厢,很可能改造我们自己的,也可能改造其他人的。我们会制造新车。这个行业一直在等待看到要求是什么,然后再推进。2015 年第一季度,几乎没有人订购罐车。有积压订单,但——没有订购新的罐车,因为我们需要看看法规是什么样子。但我们在改造和制造新车方面会非常活跃,但我不认为我们会——历史上铁路公司从未拥有过罐车。这可以追溯到洛克菲勒时代。我认为目前这种由车厢出租商(比如我们拥有的那家)拥有的模式,将来会继续下去,而不是由铁路公司自己拥有。
WARREN BUFFETTOur insurance — reinsurance — unit actually went to the four major railroads offering very high limits. I think we — this is from memory, I could be off on this somewhat, but I think we offered something like $5 or $6 billion, excess — or maybe a billion and-a-half or something like that that the railroad retained. So we — there's no question about it. If you had the exact wrong circumstances, you know, a train with a lot of ammonia or chlorine or something, you know, right in some terrible urban area, the possibility always exists that that can happen. It can happen — you know, you can have plane crashes. There are things that are very small probabilities. But if we run trains millions and millions of miles, year after year, something will happen just like, you know, they happen in every other possible accident way. So you minimize it. You obviously — you run trains slower in urban areas. They've already instituted that with crude. I think they've brought it down to 35 miles an hour in towns of 100,000. That's the maximum. So you're always working to be safer; you'll never be perfectly safe. We do not — we have some insurance at Burlington Northern, but we don't need insurance at Berkshire. You know, we've got the capability to take any loss that comes along. So we actually would be more likely to be offering that insurance, and we did offer that insurance, and the railroad industry didn't like our rates, which is understandable, and so they haven't bought it. But that doesn't mean they won't at some time in the future. I should add one thing that I forgot to say to Jonathan. The — I don't think we will be buying the 5,000 railcars. I think — I don't know that for sure, but, you know, there's going to be a lot going on in terms of retrofitting. Our Marmon operation has actually taken on a new facility that will be working very hard — once we know what the retrofit requires — we will be, I'm sure, working three shifts on retrofitting cars, probably our own, probably some other people's. We'll be building new cars. The industry has been waiting to see what the requirements would be before moving ahead. The first quarter of 2015, there were practically no tank cars ordered. There's a backlog, but there’s — no tank cars were ordered, because we need to see what the regulations are. But we'll be very active in retrofitting and in manufacturing new cars, but I don't think we’ll be — historically the railroads have never really owned tank cars. That goes back to the Rockefeller days. And I think the present method of having car lessors, such as the one we own, I think will continue in the future rather than having the railroads own them.
为什么在保险子公司之间转移资产?
Why move assets around insurance subsidiaries?
沃伦·巴菲特好。加里?
WARREN BUFFETTOK. Gary?
加里·兰塞姆我有一个关于保险公司内部关联交易的问题。在过去几年里,你们做了不少这类交易,包括将 GEICO 的一半业务分保给国民赔偿公司。你们对 MedPro 和 GUARD 也做了类似的事情。你们还把一些公司——或者子公司——比如克莱顿家园,从 GEICO 的子公司移到了控股公司。这看起来比平时活跃得多,我只是想问,所有这些转移的主要目的是什么,它能给你带来怎样的财务灵活性,以及为什么是现在?
GARY RANSOMI have a question on intercompany transactions within the insurance companies. In the last couple of years, you've had a number of them, including 50 percent of the business ceded up to — from GEICO — to National Indemnity. You did something similar with MedPro and with GUARD. You also moved some of the companies — or the subsidiaries — like Clayton Homes, out of the Geico sub and up into the holding company. It seems like a lot more activity than normal, and I'm just asking, what is the main purpose of all those movements, what financial flexibility might it provide you, and why now?
沃伦·巴菲特是的。嗯,伯克希尔有很多事情,“为什么是现在”这个问题的答案——会被一个事实回答:嗯,我们正好有空处理它。保险公司的巨量资本集中在国民赔偿公司。所以我们通过所谓的“份额安排”,把 GEICO、MedPro 或其他公司产生的保费量转移到母公司那里,因为那里有——你知道的,那里有一层又一层、层层叠叠的资本,这样操作会稍微简单一些。把所有资金集中投资会稍微简单一些,而不是分散在 50 个或 75 个口袋里去看,如果你只有几个主要口袋的话。保单赔付的确定性之类的东西没有任何实质变化。这确实让生活——稍微容易一点——通过把大部分资金集中在国民赔偿公司来管理资金。所以没有什么深谋远虑。我们在 GEICO 公司旗下最终有一些子公司,GEICO 公司本身是 GEICO 的控股公司。只是觉得我们可能应该把它们提升到母公司层面,我们就那么做了。但我们的总体做法是让每个地方都拥有比任何人能想象到的我们需要的还要多的资本。结果很可能会是,越来越多的资金集中到国民赔偿公司。
WARREN BUFFETTYeah. Well, there are a lot of things at Berkshire that the 'why now' is answered by — going to be answered by the fact, well, we just got around to it. The huge chunk of capital, in the insurance companies, is at National Indemnity. So we have moved through these, quote, "share arrangements," we moved premium volume that is generated at GEICO or MedPro or different companies, we've moved that up to the parent, because that's where all the — there's a — you know, there's just extra layer after extra layer after extra layer of capital there, and it makes it a little simpler that way. It makes it a little simpler just in keeping all the money invested, as opposed to having 50 pockets or 75 pockets to look at it, if you have a couple of main pockets to look at it. There's no real change in the certainty of payment of policies or anything of the sort. It really makes life a little — just a little easier — in terms of managing the money by having most of the — most of the funds concentrated in National Indemnity. So there's no mastermind to it. We ended up with a few companies in GEICO Corp, which was a holding company for GEICO itself. And it just seemed that we probably ought to get those up to the parent company level and we put them there. But our general approach is just to keep every place loaded with more capital than anybody could possibly conceive of us needing. And that’s going to result, more and more, probably, in the funds being concentrated in National Indemnity.
“美元 50 年后仍将是世界储备货币”
"Dollar will be the world's reserve currency 50 years from now"
沃伦·巴菲特好。请 5 号站。
WARREN BUFFETTOK. Station 5.
现场股东早上好,沃伦。早上好,查理。我叫戴维·托勒夫森(David Tollefson),来自明尼苏达州明尼阿波利斯。目前,美国不是亚洲基础设施投资银行的预期创始成员国,而许多欧洲国家却是。亚投行规模相对较小,但如果这是未来 50 年持续趋势的一部分,那对美国跨国公司会有什么影响?谢谢。
AUDIENCE MEMBERGood morning, Warren. Good morning, Charlie. My name is David Tollefson (PH) from Minneapolis, Minnesota. Currently, the U.S. is not a prospective founding member of the Asian Infrastructure Investment Bank, where many European countries are. The AIIB is relatively small, but if this is part of an ongoing trend in the next 50 years, how will that impact the U.S. multinational corporations? Thank you.
沃伦·巴菲特嗯,这是一个我完全不了解的话题,所以希望查理了解。(笑声)
WARREN BUFFETTWell, that's a subject I know absolutely nothing about, so let's hope Charlie does. (Laughter)
查理·芒格我知道的比你稍微少一点。(笑声)
CHARLIE MUNGERI know a little less than you do. (Laughter)
沃伦·巴菲特对于你的问题,我真的很抱歉,但是,你懂的,如果我们开始谈论它,那是在虚张声势。
WARREN BUFFETTI really apologize to you, in terms of your question, but, you know, if we started talking about it, we'd be bluffing.
查理·芒格是的。
CHARLIE MUNGERYeah.
沃伦·巴菲特你还有第二个问题吗?(笑声)
WARREN BUFFETTDo you have a second question? (Laughter)
现场股东我随口问一个,美元作为储备货币怎么样?在未来 50 年里,你对此有什么问题或担忧吗——我知道我们现在处境很好——但如果我们失去那个地位呢?
AUDIENCE MEMBEROff the top of my head, how about the dollar as a reserve currency? Do you have any issues or concerns in the next 50 again — I know we're in a good position now — but with us losing that position?
沃伦·巴菲特我认为 50 年后美元仍将是世界储备货币,而且我认为这一可能性非常高。并非确定无疑,但我愿意为此押上重注。查理?
WARREN BUFFETTI think the dollar will be the world's reserve currency 50 years from now, and I think the probabilities of that are very high. Nothing certain, but I would bet a lot of money on that one. Charlie?
查理·芒格嗯,我对这个话题有点想法。对于大量印钱并花掉这件事,我可能比很多人更紧张。我确信,有些时候你不得不这么做,我们刚刚就经历了一次。但我更喜欢印钱用于改善基础设施,而不是单纯用直升机到处撒钱。(掌声)
CHARLIE MUNGERWell, I have a little feeling on that subject. I'm probably more nervous than a lot of people about printing a lot of money and spending it. There are times when you have to do it, I'm sure, and we just came through one. But I'm happier when we print money and use it improving infrastructure than I am when we just spread it around with a helicopter. (Applause)
沃伦·巴菲特那你觉得,如果我们继续用直升机撒钱,会发生什么?
WARREN BUFFETTSo what do you think is going to happen if we keep spreading it around with a helicopter?
查理·芒格我认为这总是比经济学界认为的更危险。
CHARLIE MUNGERI think it's always more dangerous than the economic profession thinks.
使用伯克希尔·哈撒韦名称的子公司
Subsidiaries using the Berkshire Hathaway name
沃伦·巴菲特好。下面交给安德鲁。
WARREN BUFFETTOK. With that, we'll go to Andrew.
安德鲁·罗斯·索金这个问题来自本地股东马克斯·鲁道夫,他写道:“最近,有几家子公司更名为包含伯克希尔或 BH 的名字,而巴菲特先生以前一直避免这样做,至少部分原因,我猜,是如果出问题,会增加声誉风险。你能谈谈你是如何决定哪些子公司可以重新命名,并讨论这些风险吗,考虑到克莱顿、NetJets 和其他公司今年都受到了负面宣传?”与这个问题一起,芝加哥的史蒂夫·莱德(音)问:“鲜果布衣会变成伯克希尔内衣吗?”(笑声)
ANDREW ROSS SORKINThis question comes from a local shareholder, Max Rudolph, who writes in: "Recently, several subsidiaries were renamed to include Berkshire or BH in their name, which Mr. Buffett has avoided doing previously, at least due in part, I imagine, to increased reputational risk should something go wrong. "Can you discuss how you decide which subs are allowed to rebrand, and discuss those risks, given that Clayton, NetJets, and others, have received negative publicity this year?" And attached to that question, Steve Rider (PH) of Chicago asks, "Will Fruit of the Loom become Berkshire Undergarments?" (Laughter)
沃伦·巴菲特嗯,如果它真那么做,我们不会为这个主意付他版税。(笑声)我们——确实创建了伯克希尔·哈撒韦家居服务业务,这是一个特许经营业务。几年前我们买下了保德信三分之二的特许经营业务,而且我们有一份合同,可以在——我们会的——再过几年买下剩余的三分之一。所以随着时间的推移,我们将失去保德信品牌的使用权。格雷格·阿贝尔问我能否使用伯克希尔·哈撒韦的名字,我告诉他可以,但如果我开始听说有任何滥用或类似情况,我们会收回使用权,而且这或许是一个有用的工具,可以确保人们按照我们希望的方式行事。到目前为止,效果很好。我们从未想过要把伯克希尔·哈撒韦打造成一个家喻户晓的名字,也没指望这样做能创造额外价值,但我们当时是要给一个大型特许经营业务改名。而且,就像我说的,只要这个名字不被滥用,那就没问题。而 Van Tuyl 汽车——我们叫它伯克希尔·哈撒韦汽车集团。某些经销商有权将其用作宣传语,其他则不行。而且,如果因此出现任何问题,我们会做出改变。但从某种意义上说,这也不错。如果会有问题,我宁愿早点听说。如果我因为名字是“伯克希尔·哈撒韦”而听说它们,那可能意味着我比原本更快地掌握情况。我们没有——我们有许多公司,在它们的信纸底部或类似位置,写着“伯克希尔·哈撒韦旗下公司”,这没问题。但我们并不预期通过用这种方式给一大堆产品贴牌,就能把它变成一项巨大的资产。查理?
WARREN BUFFETTWell, if it does, we won't pay him a royalty for the idea. (Laughter) The — we did create a Berkshire Hathaway HomeService operation, which is a franchise operation. We bought two-thirds of the Prudential franchise operation a couple of years ago, and we have a contract where we can buy the — where we will — buy the remaining third in another couple of years. And so we were going to lose the rights to Prudential over time. And Greg Abel asked me about using Berkshire Hathaway, and I told him that they could use it, but that if I started hearing of any abuses of it or anything of the sort, we would yank it, and that maybe that would be a useful tool in making sure that people behaved like we wanted them to. And so far, that's worked out fine. We've had no idea that we wanted to take Berkshire Hathaway into becoming a household name and that that would create extra value, but we were going to rename a large franchising operation. And, like I say, as long as the name does not get abused, that will be fine. And the Van Tuyl Auto — we're calling it the Berkshire Hathaway Automotive Group. Certain of the dealers will have the right to use that as a tag line and others won't. And, again, if there's problems connected with it, we'll change it. But in a sense, that isn't bad. If there are going to be problems, I'd just as soon hear about them. If I hear about them because the name is "Berkshire Hathaway," that may mean that I get on top of them faster than I would otherwise. We have no — we have — a good many of our companies, at the bottom of their letterhead or something of the sort, they say a "Berkshire Hathaway Company," and that's fine. But we have no — we do not anticipate that we're going to turn it into some huge asset by branding a bunch of products that way. Charlie?
查理·芒格如果我们想卖伯克希尔·哈撒韦花生脆糖,而不是喜诗糖果的,那我们就疯了。那些老品牌值很多钱。
CHARLIE MUNGERWe'd be crazy to try and sell Berkshire Hathaway peanut brittle instead of See's. Those old brand names are worth a lot of money.
中美能源拥抱风能
MidAmerican's embrace of wind power
沃伦·巴菲特好。格雷格·阿贝尔?
WARREN BUFFETTOK. Gregg?
格雷戈里·沃伦这个问题与能源业务有关。在去年的股东大会上,我们简短触及过分布式发电这个话题——一种在消费端以小规模、利用可再生和不可再生能源发电的方式。过去几年,伴随太阳能和风能等可再生能源的增长,这方面有了很大发展。但直到现在,自发自用者要储存这些电能即便不是成本完全不可行,也一直非常困难。如今,埃隆·马斯克本周也加入了这一领域,推出家用电池构想,用于他新的特斯拉能源计划,可能为更大型系统打开局面。我们认识到颠覆性技术有时会彻底推翻一个行业的商业模式和竞争格局。那么,您认为还要多长时间,分布式发电才会对贵公司旗下公用事业构成实质性威胁,尤其是当电能可以更容易地储存在终端用户的企业或住宅时?
GREGGORY WARRENThis question is on the energy business. During last year's meeting, we touched briefly on the topic of distributed generation, a method of generating electricity on a small scale at the point of consumption, from renewable and nonrenewable energy sources. Much of this has come around the last several years due to the growth of renewable energy sources like solar and wind. Up until now, though, it has been difficult, if not cost prohibitive, for self-generators to store this energy. Now that Elon Musk has joined the fray this week with his idea of batteries for the home, for his new Tesla Energy initiative, which could lead the way for larger systems, and realizing that disruptive technologies can, at times, upend an industry's business model and competitive positioning, how long do you believe it will be before distributed generation becomes a meaningful threat to your utilities, especially if power can be stored more easily at the end user's place of business or home?
沃伦·巴菲特嗯,你说到点子上了,储能是关键。查理对储能的关注比我多一些,或者我请格雷格·阿贝尔来谈谈。不过很显然,分布式能源是我们高度关注的事情。最好的防御手段之一,大概就是拥有成本极低的能源,而中美能源在这方面做得极为出色。在我们服务区域内,已采用太阳能的人数目前微乎其微,并且还将持续如此。但储能的巨大进步会在很多方面带来改变。查理,你怎么看?
WARREN BUFFETTWell, you put your finger on storage being the key. And Charlie follows storage a little bit more than I do, and maybe I'll have Greg Abel talk about it. But obviously, distributed energy is something we pay a lot of attention to. One of the — probably the best defense is to have very low-cost energy, and MidAmerican has done a terrific job in that respect. And the figures, in terms of people who have adopted solar in our territories, are just minuscule and will stay that way. But huge improvements in storage would make a difference in a lot of ways. And, Charlie, what are your thoughts on that?
查理·芒格唔,很明显,我们会使用更多可再生能源,因为化石燃料不会永无止境。同样明显的是,在这场发展进程中,伯克希尔非常积极,而且占据着极为有利的位置。你知道,我就在世界的这个地方长大,眼看着伯克希尔旗下公用事业在艾奥瓦州有 20% 的电力来自风能,我觉得这是一项了不起的壮举。而且,在艾奥瓦这种多风地区,农户喜欢额外的收入,因此利用风力发出大量电能当然是非常理想的。当然,我们会有好得多的储能技术,相关技术也一直在进步。这不是威胁,对人类是巨大的福音,我认为对伯克希尔也将是巨大的福音。一切都在朝对我们有利的方向发展。我非常乐于在一个将会拥有更多储能、更多风能、更多太阳能、更多电网的时代,拥有中美能源。我觉得我们太幸运了。如果没有太阳可以让我们以这些形式间接利用,一旦化石燃料耗尽,我们到底能怎么办?当然,储能会大大增加。当然,公用事业行业会经历一些颠覆,但我认为,机会会多于颠覆。
CHARLIE MUNGERWell, obviously, we’re going to use a lot more renewable energy because the fossil fuels aren't going to last forever. And, obviously, Berkshire is very aggressive and very well located, in terms of this development. You know, I grew up here in this part of the world, and to have 20 percent of the power of Berkshire utilities in Iowa coming from the wind, I regard as a huge stunt. And it's, of course, very desirable, in a windy place like Iowa where the farmers like the extra income, to be getting a lot of power out of the wind. And, of course, we're going to have a lot better storage, and the technology has been improving. And this is — it's not a threat, it's a huge benefit to humanity, and I think it will be a huge benefit to Berkshire. And everything is working for us. I love owning MidAmerican in an era where we’re going to have more storage, more wind, more solar, more grid. And I think we're so lucky. What the hell would we do if the fossil fuels run down, if we didn't have the sun to use indirectly in these forms? And, of course, the — it’s going to be a lot more storage. And, of course, there will be some disruption in the utility industry, but there will be more opportunity, I think, than disruption.
沃伦·巴菲特就在上周,我们又宣布了两个不同项目——我们本来就已处于领先地位——我们宣布了两个不同项目。一个在内布拉斯加州,我记得是 400 兆瓦。那将是我们在本地首次建设风电场。另外,就在过去几天,我们刚刚获得批准,我印象中,是在艾奥瓦州再投建价值 15 亿美元的风电项目。查理刚才提的是 20%,但如果可以的话——请格雷格·阿贝尔接过话筒,我印象中,现在那个比例已经远不止于此了。这是一个不断变动的目标,有可能是我没把最新数字同步给查理。格雷格,你能不能给大家更新一下,等到在建项目完成后,我们在艾奥瓦州的供电比例会达到多少?另外也讲一下内华达州和其他几个地方的情况。格雷格?
WARREN BUFFETTJust in the last week, we've announced two different — we're already the leader — and we've announced two different projects. One in Nebraska — I think it’s 400 megawatts in Nebraska. That will be the first time we've had a wind farm here. And then, we just got approval in the last couple days for, I think, a billion-and-a-half-worth more of wind in Iowa. And I think Charlie mentioned 20 percent, but if we could — if Greg Abel could take the microphone, I think it's a lot greater percentage than that now. It's a moving target. So I may not have kept Charlie posted on the number. But, Greg, would you bring people up to date on what percent we will be in Iowa when the present projects are completed, and also what has happened in Nevada and a few places like that? Greg?
格雷格·阿贝尔好的,我非常乐意通报一下最新进展。实际上,刚才已提到,我们在艾奥瓦州宣布了第十个项目,这使得过去十年我们在该州建成的总装机超过 4,000 兆瓦。到 2016 年底,我们向客户供应的电力中,大约 58%——大约 58%——将来自风能。另外,如果你们继续——谢谢。(掌声)另外,再看看我们其他公用事业和不受监管的业务——沃伦,您过去也提到过——我们现已承诺投入超过 180 亿美元,在各公用事业板块发展可再生能源资产。再以我们的内华达州公用事业 NV Energy 为例,我们已承诺到 2019 年退役其 76% 的煤电,其中很大一部分将由可再生能源替代。由此可见,我们对此有着明确而持续的承诺。(掌声)
GREG ABELSo, I'd love to provide an update. Actually, as it's been touched on, we announced our tenth project in Iowa. That brings us to more than 4,000 megawatts built over the last ten years in that state. And at the end of 2016, we will now have 58 percent of our energy — approximately 58 percent — of our energy that we provide to our customers coming from wind. And then, if you continue to — thank you. (Applause) And then, if you continue to look at our other utilities and our unregulated businesses — Warren, you've touched on this in the past — we now have more than $18 billion committed to renewable assets across our different utilities. And if you look at NV Energy, our Nevada utility, for example, we've committed to retire 76 percent of their coal by 2019, and a large portion of that will be replaced with renewable energy. So, clearly a continued commitment to that. (Applause)
查理·芒格格雷格,在我们公用事业业务里,你觉得我们是该担心更多颠覆,还是该高兴迎来更多机遇?
CHARLIE MUNGERGreg, in our utility business, do you think we have more disruption to fear, or more opportunity to love?
格雷格·阿贝尔分布式发电和太阳能给我们各公用事业都带来了巨大机遇,我们会热情拥抱它。
GREG ABELDistributed generation and solar bring great opportunities for all of our different utilities, and we'll embrace it.
查理·芒格我告诉你,答案是,你简直再幸运不过了。
CHARLIE MUNGERThe answer is, you couldn’t be luckier, is what I'm telling you.
沃伦·巴菲特在这方面有一个助力因素,这就是风能和太阳能——目前风能和太阳能的发展——依赖于税收抵免。换句话说,联邦政府已认定,按照当前的经济条件,市场机制本来催生不了太阳能或风能,但作为一个社会,有意扶持其发展。因此,联邦政府设立了税收抵免——我记得电价一侧是每千瓦时 1.9 美分,为期十年。而由于伯克希尔·哈撒韦能源公司是伯克希尔·哈撒韦股份公司合并纳税申报表的一部分,它得以投入比独立经营时合算得多的资金。在全美电力公用事业中,确实没有任何一家公司具备中美能源这样的优势:正因为它纳入这一合并纳税申报表,才能在发展风能和太阳能方面全力推进。因此,它已遥遥领先,成为公用事业行业中规模最大的开发商,而且我认为它很有希望继续保持,纯粹是因为大多数公用事业公司实际上缴纳的所得税并不多,因而在能推进风能和太阳能多大规模方面多少有些受限。
WARREN BUFFETTAnd one thing that has helped in this respect, is that wind and solar are — the development of wind and solar at present — are dependent on tax credits. In other words, the federal government has made a decision that the market system would not produce solar or wind under today's economics, but it has an interest, as a society, in developing it. So they have established a credit — I think it’s one-point — electric is 1.9 cents a kilowatt — for ten years. And because Berkshire Hathaway Energy is part of the consolidated tax return of Berkshire Hathaway Incorporated, it has been able to invest far more money than it would make sense to invest on a stand-alone basis. Among electric utilities in the United States, there's really no one situated as well as MidAmerican Energy is, because it's part of this consolidated tax return, to really put its foot to the floor, in terms of developing wind and solar. So it's become the biggest developer, by far, among the utility industry, and it — I think it's very likely to continue to be, simply because most utilities really don't pay that much income tax and, therefore, they're sort of limited in how far they can push development of wind and solar.
巴菲特最难忘的一次失败
Buffett's most memorable failure
沃伦·巴菲特好,是 6 号站吗?
WARREN BUFFETTOK. Station 6?
现场股东您好,我是利嫩·西加洛斯基(音),来自伊利诺伊州芝加哥和加利福尼亚州伯克利。感谢你们给我提问的机会。这是我第一次参会。我计划每 50 年参加一次。(笑声)另外,也感谢你们两位那篇探讨伯克希尔过去、现在和未来的文章。回望过去 50 年,我想请教这样一个问题:您最难忘的一次失败是什么,而您又如何应对它?谢谢。
AUDIENCE MEMBERHello. I'm Linen Cygaloski (PH). I'm from Chicago, Illinois, and Berkeley, California. I'd like to thank you for giving the opportunity to ask this question. This is my first meeting. I plan to attend once every 50 years. (Laughter) And also, for your essay on the — both of your essays — on the past, present, and future of Berkshire. As we reflect on the last 50 years, I'd like to ask you this question: what was your most memorable failure and how did you deal with it? Thank you.
沃伦·巴菲特好的。嗯,我们已经在年报中多次讨论过 Dexter 鞋业,那是在 1990 年代中期,我看中了缅因州 Dexter 的一家鞋业公司,决定花大约 4 亿美元买下一些注定在几年内价值归零的东西,我当时没看明白。而且更糟的是,我用股票支付了收购价款,我猜那些股票现在可能值——我不知道——也许六七十亿美元。当股票下跌时,我感觉好一点,因为愚蠢的代价降低了。(笑声)在那件事上,没有人以任何方式误导我。我只是看错了,得出了错误的结论。但我认为,几乎每次我们发行股票,都是一个错误。你说呢,查理?
WARREN BUFFETTYeah. Well, we've discussed Dexter many times in the annual report, where I — back in the mid-1990s — I looked at a shoe business in Dexter, Maine, and decided to pay 400-or-so million dollars for something that was destined to go to zero in a few years, and I didn't figure that out. And then on top of that, I gave the purchase price in stock, and I guess that stock would be worth, I don't know, maybe 6 or 7 billion now. It makes me feel better when the stock goes down because the stupidity gets reduced. (Laughter) Nobody misled me on that, in any way. I just looked at it and came up with the wrong answer. But I would say almost any time we've issued shares, it's been a mistake. Wouldn't you say that, Charlie?
查理·芒格当然。
CHARLIE MUNGEROf course.
沃伦·巴菲特是啊。(笑声)
WARREN BUFFETTYeah. (Laughter)
查理·芒格我们现在不怎么发了。
CHARLIE MUNGERWe don't do it much anymore.
沃伦·巴菲特不。我们也许本可以更积极一些,尤其是在早期。我们一直——嗯,我们把自己的所有净资产都放在公司里,我们家人的所有净资产,还有所有那些从我们合伙公司出来的朋友们,他们中许多人把一半甚至更多的净资产交给我们管理,所以我们在所做的事情上非常非常谨慎。回顾过去,可能有些时候我们本可以稍微冒点险,完成一些相当重大的交易,而我们错过了,这是个错误。但是,我可不想冒 1% 的风险,你知道,让我的凯蒂阿姨的净资产归零之类的事情。这是我一生中无法承受的。所以我宁愿谨慎百倍,也不愿有 1% 的不谨慎,只要我在,我也会一直这样。但回顾我们过去的人会说,我们错过了一些我们了解的重大机会,而且如果我们愿意出去借更多钱,我们本可以抓住的。查理?
WARREN BUFFETTNo. We probably could have pushed harder, particularly in the earlier years. We've always been — well, we've had all of our own net worth in the company, we've had all our family's net worth, and we've had all these friends that came out of our partnership, many of whom put half or more of their net worth with us, so we've been very, very, very cautious in what we've done. And there probably were times when we could have stretched it a little and pulled off something quite large, that we made a mistake, looking back. But, I wouldn't want to take a 1 percent chance, you know, of wiping out my Aunt Katie's net worth or something. It's just not something in life that I could live with. So I would rather be, you know, a hundred times too cautious than 1 percent too incautious, and that will continue as long as I'm around. But people looking at our past would say that we missed some big opportunities that we understood, and could have swung, if we wanted to go out and borrow more money. Charlie?
查理·芒格嗯,这显然是事实。如果我们使用了许多成功经营者使用的杠杆,伯克希尔会大得多。
CHARLIE MUNGERWell, it's obviously true. If we had used the leverage that a lot of successful operators did, Berkshire would be a lot bigger.
沃伦·巴菲特大得多。
WARREN BUFFETTA lot bigger.
查理·芒格大得多。但……我们晚上会睡不着觉。为了财务问题睡不着觉是愚蠢的。(笑声)
CHARLIE MUNGERA lot bigger. And — but we would have been sweating at night. It's crazy to sweat at night. (Laughter)
沃伦·巴菲特是财务问题。
WARREN BUFFETTOver financial things.
查理·芒格是的,财务问题。(笑声和掌声)
CHARLIE MUNGEROver financial things, yes. (Laughter and applause)
沃伦·巴菲特好吧,我们不深入讨论了。
WARREN BUFFETTWell, we won't pursue that.
惊讶于低利率未引发通胀
Surprised that low rates haven't sparked inflation
沃伦·巴菲特卡罗尔?(笑声)
WARREN BUFFETTCarol? (Laughter)
卡罗尔·卢米斯在您 2008 年的致股东信中,您提到财政部和美联储稳定经济的行动的一个可能后果是,引述,“通货膨胀的冲击”。现在我们大概接近美联储开始加息的时候了,您能否分享一下您对伴随而来的高通胀可能性以及可能后果的看法?如果高通胀确实发生了,对伯克希尔的影响与其他大多数大公司相比会如何?这个问题,我说晚了,来自缅因州沃特维尔的詹姆斯·库克(音译)。
CAROL LOOMISIn your 2008 annual letter, you mentioned that a likely consequence of the Treasury and Federal Reserve's action to stabilize the economy would be, quote, "an onslaught of inflation." Now that we are presumably nearing the time when the Federal Reserve will begin raising interest rates, could you share your thoughts regarding both the likelihood of accompanying high inflation, and the consequences that might follow? And if high rates of inflation did occur, how would the consequences for Berkshire compare to those for most large companies? And this question, I say belatedly, came from James Cook (PH) of Waterville, Maine.
沃伦·巴菲特嗯,到目前为止我们错得很厉害——或者我错得很厉害。查理可能也错了一点。(笑)
WARREN BUFFETTWell, so far we've been very wrong — or I've been very wrong. Charlie has probably been a little bit wrong, too. (Laughs)
查理·芒格当然。
CHARLIE MUNGEROf course.
沃伦·巴菲特是的。我——不,我本不会预测到你可以有五六年接近零的利率,现在在欧洲出现负利率,还维持相当大规模的财政赤字,尽管当前赤字并不算很大。我的意思是,美国平均每年可以承受 2% 或 2.5% 的赤字且永远不增加债务与 GDP 之比。所以“赤字”这个词不是个脏词。但非常大的赤字,而且有点失控,那是可怕的。但,你知道,我们已经把美联储的资产负债表从 1 万亿美元推到了超过 4 万亿美元,我们做了很多不在我的经济学 101 课程里的事情,到目前为止没有发生什么坏事,除了那些把钱存起来放在短期储蓄工具里的人,在收入方面完全被消灭了。但我仍然很难看出,如果你从直升机上撒钱,最终怎么不会出现通胀。当然,如果货币供应相对于商品和服务产出的增长越来越快,类似的事情应该会发生。但我对已经发生的事感到惊讶。我一直——你知道,当波兰以负利率发行债券时,你知道,那不在我的预测清单上——几年前我的预测清单里。所以我认为我们运作在一个查理和我都不太理解的世界里——而且对于问题的第二部分,我认为伯克希尔在几乎任何环境下都会比大多数大公司表现更好。我的意思是,我们为任何情况都做好了准备。我们永远会为任何情况做好准备。如果我们看到确实不寻常的机会,我们也准备好了行动。这给了我们相对于大多数大公司的切实优势。我们不依赖任何人。我们现在手头有超过 600 亿美元。我宁愿有 200 亿美元并做成一笔 400 亿美元的精彩收购。但我们会——你知道,如果发生任何经济动荡,我们会非常愿意行动,我们会做好准备,而大多数人不会。查理?
WARREN BUFFETTYeah. The — No, I would not have predicted that you could have five or six years of, you know, close to zero rates, and now get negative rates in Europe, and run fairly large deficit, although the current deficit is not that large. I mean, the country could sustain on average, you know, 2 or 2 1/2 percent deficits forever and not increase the ratio of debt to GDP. So the word "deficit" is not a dirty word. But very large deficits, and sort of uncontrollable, are scary. But, you know, we've taken the Federal Reserve balance sheet up from a trillion to over 4 trillion, and we've done a lot of things that weren't in my Economics 101 course, and so far nothing bad has happened, except for the fact that people who saved and kept their money in short-term savings instruments have just totally gotten killed, in terms of their — the income that they received from that. But it's still hard for me to see how if you toss money from helicopters that eventually you don't have inflation. Certainly, if the money supplied grows faster and faster relative to the output of goods and services, something like that is supposed to happen. But I've been surprised by what’s happened. I've been — you know, when Poland issues bonds at negative interest rates, you know, I did not have that list — in my list — of forecasts a few years ago. And so I think we're operating in a world that Charlie and I don't understand very well and that — And to the second part of the question, I think Berkshire, in almost any kind of environment, will do better than most big companies. I mean, we are prepared for anything. We'll always be prepared for anything. And if we see really unusual opportunities, we're also prepared to act. And that gives us a real advantage over most big companies. We don't count on anybody else. We're sitting with over 60 billion right now. I'd rather be sitting with 20 billion and made a great $40 billion acquisition. But we will — you know, we will be very willing to act if economic turbulence of any kind occurs, and we'll be prepared and most people won't be. Charlie?
查理·芒格是的。我们在生活中通过试图猜测这些宏观经济因素而取得的进展微乎其微。我们基本上放弃了。我们一直在游泳,让潮汐自行其是。
CHARLIE MUNGERYeah. We have made very little progress in life by trying to outguess these macroeconomic factors. We basically have abdicated. We're just swimming all the time, and we let the tide take care of itself.
沃伦·巴菲特而且我们确实没看到——我们没看到那些参与宏观预测的人取得什么伟大成功。我的意思是,他们得到了很多出镜时间,但仅此而已。
WARREN BUFFETTAnd we really don't see — we've not seen great successes by others who have been all involved in macro predictions. I mean, they get a lot of air time, but that's about all that happens.
查理·芒格做出所有这些经济声明的问题在于,人们逐渐觉得自己好像知道了些什么。(笑声)最好只是说:“我无知。”(笑声)
CHARLIE MUNGERThe trouble with making all these economic pronouncements is that people gradually get so they think they know something. (Laughter) It's much better just to say, "I'm ignorant." (Laughter)
沃伦·巴菲特是的。不过,在任何情况下,我们都会找到机会。它们不会均匀地出现。它们可能不会——而且,你知道,你无法预测规模或任何东西——但你可以肯定,在未来十年里,你会看到很多你认为不可能的事。我们偶尔会看到对伯克希尔有意义的事,我们会在心理上和财务上都准备好去做。
WARREN BUFFETTYeah. We will find things, though, under any circumstances. They don't come at an even flow. They may not — and, you know, you cannot predict the size or anything — but you can be sure that over the next ten years, you'll see a lot of things you didn't think were possible. And we will occasionally see something that makes sense for Berkshire, and we will be prepared to do it both psychologically and financially.
递延所得税不是“一种隐藏的权益形式”
Deferred taxes aren't a "hidden form of equity"
沃伦·巴菲特好的。乔纳森?
WARREN BUFFETTOK. Jonathan?
乔纳森·勃兰特由于多种原因,非保险业务固定资产投资的奖金折旧或许是最重要的,伯克希尔过去几年的现金税款一直明显低于报告税款。现金税款与报告税款之间的累积差额(可视为另一种形式的浮存金)现在约为 370 亿美元。你是否认为递延税款年增量带来的现金流中有一部分是经济收益?这是一种可持续的动态,还是你预计现金税款与报告税款之间的关系会翻转,例如,如果奖金折旧过期?鉴于伯克希尔在公用事业和铁路方面对资本支出有巨大胃口,是否有可能,无论国会对奖金折旧做什么,其递延所得税负债永远不必支付?甚至这种形式的浮存金很可能继续增长?
JONATHAN BRANDTFor a variety of reasons, bonus depreciation on fixed assets investments in the noninsurance businesses perhaps being the most important, Berkshire's cash taxes have been meaningfully lower than reported taxes for the last several years. The cumulative difference between cash taxes and reported taxes, which could be viewed as another form of float, now stands at around 37 billion. Do you consider any portion of the cash flow from annual increase in deferred taxes to be economic earnings? Is this a sustainable dynamic, or do you expect the relationship between cash and reported taxes to ever flip, for instance, if bonus depreciation ever expires? Given Berkshire's massive appetite for capital spending at the utility and the railroad, is it possible, instead, that its deferred tax liability will never have to be paid, no matter what Congress does with bonus depreciation? And is it perhaps even likely that this form of float will continue to grow?
沃伦·巴菲特可能最有可能的答案是——递延税款有两种形式的浮存金。一种是证券的未实现增值,它们——谁知道会发生什么?我不认为增值会消失,但我们可能不时决定实现其中的一部分。事实上,我们可以实现很多。如果你转向折旧,你说的那个 370 亿美元——因为总的递延税款,我记得,也许是 600 亿美元左右——那是加速折旧的一个因素。一种或另一种形式的加速折旧已经存在很长时间了。偶尔——我想一年的奖金折旧到了 100%。我可能记错了。当然,在我们的公用事业业务中,这有助于我们的客户,基本上对我们没有帮助。我的意思是,我们获得了——我们会获得净资产回报率,那不是——那不是对我们免费的权益,或任何类似的东西。监管委员会会把那考虑进去。就地面运输委员会如何看待而言,投资资本回报率,同样,我不认为我们因此大大受益。但这确实意味着流出的现金更少,因此我们不需要为资本投资借那么多钱。但我不认为我会把那视为一种隐藏的权益形式。我宁愿有递延税款而不是没有,但这没什么意义。现在可能发生的是,这些递延税款的绝大部分,或者甚至全部——只要它们在美国境内——是以 35% 的税率计提的。所以如果公司税率改变,那么递延税款项目会有重大变化。这总有可能发生。
WARREN BUFFETTProbably the most likely answer — there's two forms of float from deferred taxes. One is the unrealized appreciation on securities, and they're — who knows what happens? I don't think the appreciation is going to disappear, but we may decide to realize some of it from time to time. In fact, we could realize a lot of it. If you move over to the depreciation, which you're talking about, on the 37 billion — because the total deferred taxes, as I remember, maybe 60 billion or something like that — that is a factor of accelerated depreciation. And one form or another of accelerated depreciation has been around a long time. Occasionally the — I think the bonus depreciation one year went to 100 percent. I could be wrong on that. The — certainly in our utility business, that helps our customer and it doesn't help us, basically. I mean, we get a — we will get a return on equity, and that is not — that's not free equity to us, or anything of the sort. The regulatory commissions take that into account. Return on invested capital, in terms of how the surface transportation board would look at it, again, I don't think we benefit enormously by that. But it does mean there's less cash going out the door and we, therefore, don't need to borrow as much money for capital investment as otherwise. But I don't think I would look at that as a hidden form of equity. I'd rather have the deferred taxes than not have them, but it's not meaningful there. Now what could happen, is that, overwhelmingly, those deferred taxes were probably, entirely even — to the extent they're in the United States — were accrued at a 35 percent rate. So if the corporate rate changed, then you would have a major change in the deferred tax item. And there's always a possibility of that.
查理·芒格但那会是账面记账。意义不大。
CHARLIE MUNGERBut it would be a book entry. It wouldn't mean much.
沃伦·巴菲特意义不大。是的,是的。我们确实——保险业务的浮存金,我们视为一项极好的资产。递延所得税负债是一个加分项,但它不是——不是一项大资产。
WARREN BUFFETTIt wouldn't mean much. Yeah, yeah. We do — the float from the insurance business, we regard as a terrific asset. The deferred tax liability is a plus, but it's not — it's not a big asset.
从特利丹的亨利·辛格尔顿那里学到的关于隐藏激励的教训
Lessons on hidden incentives from Teledyne's Henry Singleton
沃伦·巴菲特好的。7 号站。
WARREN BUFFETTOK. Station 7.
现场股东你好。我叫丹·哈特纳,来自佛蒙特州。我想知道您能否谈谈亨利·辛格尔顿的特利丹公司,您是否从中吸取了教训,是否将其用作模型,以及您如何看待它最终的结局,以及您希望伯克希尔如何以不同方式继续?
AUDIENCE MEMBERHi. My name is Dan Hutner from Vermont. I was wondering if you could talk about Henry Singleton's Teledyne, and whether you learned lessons from that, used it as a model, and what you think about how it ultimately unwound, and how you might want Berkshire to continue differently?
沃伦·巴菲特是的。这是个非常好的问题。查理认识亨利·辛格尔顿。我对他的情况了解很多。我的意思是,我仔细研究过他,但查理既认识他本人,也研究过他。所以我会让查理回答这个问题。但从辛格尔顿在运营年份所做的事以及后来发生的事中,有很多可以学习的东西。
WARREN BUFFETTYeah. That's a very good question. And Charlie knew Henry Singleton. I knew a lot about him. I mean, I studied him very carefully, but Charlie knew him personally, as well as studying him. So I'm going to let Charlie answer that. But there's a lot to be learned from both what Singleton did in his operating years and then what happened subsequently.
查理·芒格亨利·辛格尔顿非常有趣。他比沃伦和我都聪明得多。亨利是那种总是在每项测试中都得 800 分然后早走的人。而且他能在蒙眼下棋,达到接近大师级别,当他年老时。话虽如此,我看着他投资,也看着沃伦投资,沃伦做得好得多。他只是在这方面下功夫。亨利在想惯性导航,而沃伦在想证券。额外的努力使沃伦能够克服自己与亨利相比智商上的可怕缺陷。(笑声)有趣的是——
CHARLIE MUNGERHenry Singleton was very interesting. He was a lot smarter than either Warren or I. Henry was the kind of guy that always got 800 on every test and left early. And he could play chess blindfolded, at just below the grand master level, when he was an old man. That said, I watched him invest, and I watched Warren invest, and Warren did a lot better. He just worked at it. Henry was thinking about inertial guidance, and Warren was thinking about securities. And the extra work enabled Warren to get by with his horrible deficit of IQ, compared to Henry. (Laughter) And the interesting thing —
沃伦·巴菲特但别量化它。(笑声)
WARREN BUFFETTBut let's not quantify it. (Laughter)
查理·芒格不。关于辛格尔顿的有趣之处在于,他对所有关键高管都有非常巧妙的激励措施,这些措施严厉、重要、有意义。到最后,他有三个不同的国防部部门卷入了丑闻。他没有做错任何事。他不是故意要伤害国防部。但激励措施变得如此强烈,绩效文化变得如此强大,以至于人们实际上——做得太过分了——在与政府打交道时,特利丹就是这样。所以,我们没有遇到过那样的麻烦,据我所知。你能想到任何吗,沃伦?
CHARLIE MUNGERNo. The interesting thing about Singleton is he had very clever incentives on all the key executives, and they were tough, and they were important, and they were meaningful. And in the end, he had three different Defense Departments that got into scandals. He wasn't doing anything wrong. He wasn't trying to hurt the Defense Department on purpose. But the incentives got so strong, and the culture of performance got so strong, that people actually — it went too far — in dealing with the government, Teledyne did. And so, we haven't had any trouble like that, that I know of. Can you think of any, Warren?
沃伦·巴菲特没有。查理和我,我们确实相信激励的力量。而且有一些隐藏的激励,我们试图避免。我们两个都曾不止一次地看到,相当正派的人行为不当,因为他们觉得对 CEO 有忠诚感,要呈现某些数字——要交付某些数字——因为 CEO 出去做了很多关于公司会赚多少钱的预测。如果你——如果你去说——如果我说伯克希尔明年每股收益是 X,而我们有一批保险业务的高管设定损失准备金并做各种事情,或者其他领域的公司在季度末、年底塞满渠道,我看到很多不当行为实际上并没有让任何人从中获利,而仅仅是因为他们不想让 CEO 在其预测上看起来糟糕。或者他这样做是因为他不想显得——当他们的自我介入时,人们会做他们不该做的事。所以我们试图消除那种会导致人们行为不当的激励,不仅是为了财务回报,也是为了自我满足。我认为这在商业世界中甚至考虑这一点可能是相当不寻常的,但我们见识得足够多,所以我们确实会考虑。
WARREN BUFFETTNo. And Charlie and I, we really believe in the power of incentives. And there's these hidden incentives that we try to avoid. One — we have seen, both of us, more than once, really decent people misbehave because they felt that there was a loyalty to their CEO to present certain numbers — to deliver certain numbers — because the CEO went out and made a lot of forecasts about what the company would earn. And if you — if you go and say — if I were to say that Berkshire's going to earn X per share next year, and we have a bunch of executives in the insurance business that set loss reserves and do all kinds of things, or companies in other areas that can load up channels at the end of quarters, at the end of years, I've seen a lot of misbehavior that actually doesn't profit anybody financially, but it's been done merely because they don't want to make the CEO look bad, in terms of his forecast. Or he's done it, because he doesn't want to look — When they get their ego involved, people do things that they shouldn't do. So we try to eliminate incentives that would cause people to misbehave, not only for financial rewards, but for, you know, ego satisfaction. I think that's probably pretty unusual to even be considering that in the business, but we've seen enough, so we do consider it.
查理·芒格我还可以补充说,在最后,亨利想把自己的公司卖给伯克希尔换成股票,所以他直到最后都非常聪明。
CHARLIE MUNGERI might also report that at the end, Henry wanted to sell his business to Berkshire for stock, so he was very smart right to the very end.
沃伦·巴菲特我们国民赔偿公司就出过这么一件事——挺有意思的。你要真想经营好一家企业,就得理解——应该说必须理解——人的行为,因为当年国民赔偿公司——咱们说的是上世纪 60 年代末——杰克·林沃特是个了不起的人,他管着公司,手下还有一个了不起的伙计,他的网球搭档,那人负责理赔。每次理赔员走进来跟杰克说,“我刚接到一笔 2.5 万美元的索赔”或者别的数字,比如某辆长途卡车的事故,杰克就会说——杰克这人性格就这样——他开始数落那伙计,说“你怎么能这么对我?”还有“这些索赔快把我逼死了”之类的话,他是在开玩笑。但那个被他开玩笑的伙计实在受不了,真的,他开始把索赔单藏起来。他不——他把单子塞进抽屉里。这不但让我们报错了一些相当小的数字,还导致我们向再保险公司提供了错误信息,因为他们对索赔金额有利益关系。那个藏单子的伙计这么做完全没有经济利益,他就是不想走进办公室被杰克笑话他办事不力。作为 CEO,你发出的信息真的得非常小心。如果你告诉——如果你告诉你的经理们你永远不想让华尔街失望,你想报告每股某某数字,你可能会发现他们开始篡改数字来保住你的预测。我们在伯克希尔尽量杜绝这类行为。我们见过太多这方面的麻烦了。(掌声)
WARREN BUFFETTWe had a case at National — it's interesting. You really have to understand — should understand — human behavior, if you're going to run a business, because when National Indemnity — we're going back to the late 1960s — Jack Ringwalt was a marvelous man, and he ran it, and he had another marvelous man who worked for him, his tennis partner, and that fellow was in charge of claims. And when the claims man would come in to Jack and say, "I just received a claim for $25,000" or something, for some long-haul truck or something, Jack would say — Jack — it was just his personality. He would start berating the fellow and say, "How could you do this to me?" and "These claims are killing me," and all of that, and he was joking. But the fellow he was joking with couldn't take it, really, and he started hiding claims. And he just didn't — he stuck them in a drawer. And that caused us to not only misreport fairly minor figures, but it also caused us to misinform our reinsurers, because they had an interest in the size of claims. And the fellow that was hiding the claims had no financial interest in doing it at all, but he just didn't like to walk into the office and have Jack kid him about the fact that he was failing him. And you really have to be very careful in the messages you send as a CEO. And if you tell your — if you tell your managers you never want to disappoint Wall Street, and you want to report X per share, you may find that they start fudging figures to protect your predictions. And we try to avoid all that kind of behavior at Berkshire. We've just seen too much trouble with it. (Applause)
伯克希尔并非“大而不能倒”
Berkshire isn't "too big to fail"
沃伦·巴菲特贝基?
WARREN BUFFETTBecky?
贝基·奎克这个问题来自内布拉斯加州林肯市的安东尼·斯特罗奇(Anthony Sterochi,音)。他问:“如果政府监管机构认定伯克希尔·哈撒韦的再保险业务‘大而不能倒’,那么对再保险业务的政府监管会如何影响伯克希尔·哈撒韦?”
BECKY QUICKThis question comes from Anthony Sterochi (PH) in Lincoln, Nebraska. He says, "If government regulators deem Berkshire Hathaway's reinsurance business too big to fail, how would government regulation of the reinsurance business affect Berkshire Hathaway?"
沃伦·巴菲特嗯。这个问题——实质上涉及两个监管层面。一个是欧洲——希望我表述准确——我在个别技术细节上可能略有出入——欧洲有一个组织,在普遍审视保险公司,据我所知,它已指定大概九家保险公司为——我不确定他们的确切提法——但可以说,它们值得特别关注。有一个专门术语。在美国,更相关的是金融稳定监督委员会(Financial Stability Oversight Committee),我是这么叫的,该委员会指定所谓的 SIFI,即系统重要性金融机构。大型银行归入那一类。接下来的问题是,哪些非银行机构属于其中?他们指定了通用电气、保德信(Prudential),最近又指定了大都会人寿(Metropolitan),而大都会人寿正在对这一指定进行抗争。问题不在于——问题不仅仅在于你规模是否庞大。我是说,埃克森美孚规模很大,苹果规模很大,沃尔玛规模很大,但没人会认为它们是 SIFI。非银行 SIFI 的定义是 85% 的收入来自金融业务,而我们离这个比例差得远。我是说,我们大概是 20% 上下。但核心问题是,伯克希尔可能遇到的问题是否足以动摇这个国家的金融体系。目前没人找过我们。从没人给我打过电话。在指定大都会人寿之前,他们跟对方就打了一年的交道。所以——无论是从逻辑上,还是从我们听到的消息来看,都没有理由认为伯克希尔会被指定为 SIFI。我是说,在上次危机期间,我们差不多是唯一一个向金融体系提供支持的机构,而且我们始终会以一种方式行事,即他人的问题不会对我们造成任何实质性损害。在金融机构中,我认为我们几乎是独一无二的,因为我们体系中内置了一层又一层的安全垫,无论是现金、经营方式,还是其他一切。所以,这是个没有实际意义的问题。相关法律确实存在。据我所知——如我刚才所说,没人就此事找过我们。显然,即使他们找上你,一边听你陈述,一边审视你的数据,整个过程也得花一年左右。我不认为伯克希尔·哈撒韦离 SIFI 的认定标准还差着多少英里。查理?
WARREN BUFFETTYeah. The question — there's two, essentially, regulatory aspects to it. One is there's the European — and I hope I'm describing this right — I may be wrong, a little bit, on some technicality — there's a European group that is looking at insurers, generally, and has designated, I believe, nine or so insurance companies as — I'm not sure what they call them — but they deserve special attention, I'll put it that way. There's a technical name for it. The one that's more relevant in the United States is the Financial Stability Oversight Committee, I believe they call it, which designates so-called SIFIs, systemically important financial institutions. And large banks are in that category. And then the question is, what non-banks are in it? And they designated General Electric, and Prudential, and recently, Metropolitan, and Metropolitan is fighting the designation. The question is whether — question isn’t just whether you're large. I mean, Exxon Mobil is large, Apple is large, Walmart's large, and nobody thinks about them as SIFIs. The definition on a non-bank SIFI would be 85 percent of revenues coming from financial matters, and we don't come remotely close on that. I mean, we're 20 percent or thereabouts. But the real question is whether problems that Berkshire might encounter could destabilize the financial system in the country. And we have not been approached. Nobody's ever called me. They spent a year with Metropolitan, even before they designated them. So there's — we have no reason, in logic, or in terms of what we've heard, to think that Berkshire would be designated as a SIFI. I mean, during the last time of trouble, we were about the only party that was supplying help to the financial system, and we will always conduct ourselves in a way where the problems of others can't hurt us in any significant way. And I think we're almost unique, among financial institutions, in the layers of safety that we've built into our system, in terms of both cash, and operating methods, and everything else. So, it's a moot question. It — the law exists. We haven't been approached about it as we — as I know — as I mentioned. Apparently it takes a year or so, even if they approach you while they listen to your presentation and look at your facts. And I do not think Berkshire Hathaway comes within miles of qualifying as a SIFI. Charlie?
查理·芒格我认为确实如此。但我也认为,总的来说,大量高端金融领域的风险仍然过高。那种认为《多德-弗兰克法案》已经将这些风险永久性全部清除的想法,纯属胡扯。而且人们就喜欢抱着这些风险不放。你知道,原则上讲,交易衍生品,如果你足够精明,跟 20 世纪 20 年代开地下经纪行,或者跟当下的开赌场没太大区别。你开着一家自己享有专有优势的赌场,却对外说这是在分担风险、助力经济等等,这多半都是胡扯。这些人之所以这么做,是因为他们喜欢靠自己的赌场赚钱,而且喜欢被贴上光鲜的标签,而不是难听的标签。所以,我认为金融体系里仍然存在危险。我也认为,我们的竞争对手看我们需要监管而他们不用,心里很不爽。我觉得这本身也是一种危险。
CHARLIE MUNGERI think that's true. But I think that, generally speaking, there is still too much risk in a lot of high finance. And the idea that Dodd-Frank has removed it all permanently is nonsense. And people like hanging onto it. You know, trading derivatives, as a principle, if you're shrewd, is a lot like running a bucket shop in the '20s or a gambling parlor in the current era. And you have a gambling parlor that you have a proprietary edge in, and you say it's sharing risk, and helping the economy, and so forth. That's mostly nonsense. The people are doing it because they like making money with their gambling parlor, and they like favorable labels instead of unfavorable labels. So, I think there's still danger in the financial system. And I also think our competitors don't like it that they deserve regulation and we don't. And I think there's danger in that too.
沃伦·巴菲特是的。有一点可能不大被提及——(掌声)我对此没怎么读过相关资料,但据我理解,《多德-弗兰克法案》实际上削弱了美联储的权力,在一定程度上也削弱了财政部的权力,使得它们基本上无法再采取 2008 年那种行动。而在我看来,那些权力是防止我们整个体系陷入彻底混乱所必需的。那种能够放话——“不论需要做什么,都会去做”,而且你说出来人们会相信——的权力,一直属于美联储,也属于欧洲央行。人们当时相信了,当汉克·保尔森(Hank Paulson)说货币市场基金将得到担保时,挤兑被止住了,这稳住了 3.5 万亿美元的货币市场基金,那笔基金在 9 月那周的头三天就已流失了 1750 亿美元的存款。如果——如果人们当时没信,你看到的将是那 1750 亿美元很快变成 1 万亿美元。我是说,整个体系就会垮掉。所以——当恐慌来临时,必须有人在某个地方发话,并被相信,而且是正确地被相信,他或她将不惜一切代价。你也看到了,德拉吉最终说出那句话时欧洲发生了什么;你也看到了,伯南克和保尔森差不多一同说出那句话时美国发生了什么。要是没有这一点,恐慌——它会加速到令人难以置信的地步。要知道,在早年,阻止银行挤兑的唯一办法,基本上就是有人搬来一箱一箱的黄金码在那里。我是说,他们当年会把黄金火速运往出问题的分行。我记得读过美国银行那段历史,讲的是在美联储出现之前他们如何平息挤兑,唯一能止住挤兑的就是把黄金堆起来。我是说,如果银行的首席执行官出来说,我们的巴塞尔 II 资本充足率是 11.4%,队伍只会越排越长,根本没用。黄金才管用。伯南克和保尔森做到了,但他们做到的唯一方式就是说:“我们在为新发行的商业票据提供担保,我们在确保货币市场基金不会跌破净值。总而言之,我们会不惜一切代价。”我认为《多德-弗兰克法案》削弱了这种能力,而削弱这一点是件很可怕的事。(掌声)
WARREN BUFFETTYeah. One thing that may not be — (Applause) I haven't read much about it, but my understanding is that Dodd-Frank actually weakens the power of the Fed, and to some extent the Treasury, too, to take the kind of actions they took in 2008, primarily. And those powers were needed to keep our system, in my view, from really going into utter chaos. The ability to say, and have people believe you when you say it, that whatever needs to be done, will be done, has resided in the Federal Reserve and with the Central Bank — the European Central Bank. And the fact that people believed when Hank Paulson said that the money market funds are going to be guaranteed, that stopped a run on 3 1/2 trillion of money market funds that had lost 175 billion in deposits in the first three days, there, back in September of one week. If that — if people hadn't believed that, you would have seen that 175 billion turn into a trillion very quickly. I mean, the system would have gone down. So the — when you have a panic, you have to have someone, somewhere, who can say and be believed, and be correctly believed, that he or she will do whatever it takes. And you saw what happened in Europe when Draghi finally said that, and you saw what happened in the United States when Bernanke and Paulson, more or less together, said it. And if you don't have that, panics — they will accelerate like you cannot believe. You know, in the old days, the only way you could stop a run on a bank was, basically, for somebody to come and pile up gold. I mean, they used to race it to the branches that were having a problem. I remember reading the history of the Bank of America on that, and how they would put out runs before the Federal Reserve existed, and the only thing that stopped it was to pile up gold. I mean, if the CEO of the bank came out and said, you know, our Basel II ratio is 11.4 percent, the line would just lengthen. It would not get the job done. Gold got the job done. Bernanke and Paulson got the job done, but the only way they got it done was saying, "We’re guaranteeing new commercial paper. We’re guaranteeing that the money market funds won't break the bank. You know, we're going to do whatever’s necessary." I think Dodd-Frank weakens that, and I think that's a terrible thing to weaken. (Applause)
在网上销售工伤保险
Selling workers' comp insurance online
沃伦·巴菲特好。加里?
WARREN BUFFETTOK. Gary?
加里·兰塞姆你们推出了一个在线直接销售工伤保险的网站,BHDWC.com。这看起来有点像你们在把 GEICO 的模式复制到一些商业险种上。这个举措的整体战略是什么,你认为它能做多大,以及你对它与通过独立代理人展业的 GUARD 之间可能产生的渠道冲突有何担忧?
GARY RANSOMYou have started a direct workers' comp operation online, BHDWC.com. It looks a little bit like you're Geico-izing some of the commercial lines. What's the overall strategy of that effort, and how big do you think it can grow, and what concerns might you have on channel conflict with GUARD, who uses independent agents?
沃伦·巴菲特嗯。我们——是这样,前进保险(Progressive)在直接承保与代理渠道冲突方面就处理得相当不错。我们会去搞清楚消费者到底想要什么。但我们现在是在尝试在线工伤保险。你也能看得出来,我们这些年在在线直接销售汽车保险上做得相当不错。我们会看到结果的。我不认为——我不认为渠道冲突对我们是什么大问题。对其他某些公司来说可能是更大的问题,但对我们来说不是。这事确实更棘手一些。我们也通过 GEICO 承保商业汽车保险,这块业务一直在增长,规模也不小,但还远没达到私人乘用车保险那种比例。所以我们走着瞧吧。但在伯克希尔,我们信奉不断试验,而且我们具备直接承保这类业务的专有技能,我们会去看看客户是否愿意以那种方式购买。我们拥有非常好的保险业务,但保险业务的本质已经改变了。我是说,GEICO 在 1936 年的时候完全是直邮模式,当时利奥·古德温(Leo Goodwin)和他妻子就坐在那儿往信封里塞材料。为车险客户省钱这个核心理念一直延续到今天,但它的模式从直邮——变成了电视和电话,又变成有线电视,再变成互联网,再——又转向移动端——你知道,世界在不断前进。关键在于能给人们省钱,并提供优质服务。而最能有效做到这一点的方式,就是 20 年、30 年或 50 年后胜出的方式,我们会努力保持领先。
WARREN BUFFETTYeah. We — well, Progressive did pretty well with the channel conflict between direct writing and agents. We will find out what the consumer wants. But we are experimenting with online workers’ comp. As you can tell, we've done pretty well with online direct auto over the years. We’ll find out. I don't think that — I don't think the channel conflict is a big problem for us. It might be a bigger problem for some other companies, but I don't think that's a big problem. It's a trickier thing. We write commercial auto through GEICO, and that's grown and it's not small, but it hasn't achieved private passenger auto proportions at all. So we'll find out. But we believe in experimenting at Berkshire, and we've got the know-how to write that business in direct, and we'll find out if the customer wants to buy it that way. We've got an awfully good insurance business, but the nature of the insurance business has changed. I mean, GEICO was all direct mail back in 1936, when Leo Goodwin and his wife sat there and stuffed envelopes. And the basic idea of saving people money on auto insurance continues to this day, but it went from direct mail to — it went to the TV and the phone, went to cable TV, and then went to the Internet and — and goes to mobile and it — you know, the world moves on. And the key is to be able to save people money and give them good service. And whatever way does that in the most effective way is going to be what wins 20 or 30 or 50 years from now, and we'll try to stay on top of it.
从未被问过的问题
Question you’ve never been asked
沃伦·巴菲特好。8 号桌。
WARREN BUFFETTOK. Station 8.
现场股东你好。我是宝拉,来自佛罗里达州盖恩斯维尔。我就想问问巴菲特先生,经过这么多年的采访和会议,有什么问题是您从未被问过,但现在愿意回答的吗?(笑声和掌声)
AUDIENCE MEMBERHello. My name is Paula, and I'm from Gainesville, Florida. And I would just like to ask Mr. Buffett, after all these years of interviews and meetings, what is the one question that you've never been asked that you would like to answer now? (Laughter and applause)
沃伦·巴菲特嗯,我倒能想出一个我没被问过的问题,但我不确定我现在是否想回答。(笑声)我觉得几乎所有问题都被问过了,而且很多问题被问了一遍又一遍。查理,你有什么特别迫不及待想被问到的问题吗?
WARREN BUFFETTWell, I can think of the question I haven't been asked, but I'm not sure I want to answer it now. (Laughter) I think I've been asked almost all of them, and many of them, time after time after time. Charlie, do you have anything that you’re just dying to be asked?
查理·芒格嗯,要是这位女士先告诉我们她这辈子干过的最糟糕的事是什么。(笑声)
CHARLIE MUNGERWell, if this lady will first tell us the worst thing she ever did in her life. (Laughter)
现场股东那些秘密可不算——
AUDIENCE MEMBERThose secrets are not —
沃伦·巴菲特宝拉,我希望我们能帮到你。你还有别的问题想问我们吗?
WARREN BUFFETTPaula, I wish we could help you. Have you got another question you’d like to throw at us?
现场股东我可以问另一个问题。
AUDIENCE MEMBERI could ask you another question.
沃伦·巴菲特好。
WARREN BUFFETTGood.
现场股东我能请你吃午饭吗?(笑声)
AUDIENCE MEMBERCan I buy you lunch? (Laughter)
沃伦·巴菲特我觉得她在跟你说话,查理。(笑声)他总是赢家。你在电影里看到了,他总是能追到女孩。
WARREN BUFFETTI think she's talking to you, Charlie. (Laughter) He always wins. You saw him in the movie. He always gets the girl.
查理·芒格是啊。我和电影里那些女孩的纠缠太多了,名单上已经没位置了。(笑声)
CHARLIE MUNGERYeah. I'm so heavily involved with those girls in the movie, I just don't have room on my list. (Laughter)
沃伦·巴菲特谢谢你,宝拉。(笑)
WARREN BUFFETTThank you, Paula. (Laughs)
巴菲特:伯克希尔的运营几乎和 3G 一样紧凑
Buffett: We run Berkshire almost as tightly as 3G would
沃伦·巴菲特好。安德鲁。
WARREN BUFFETTOK. Andrew.
安德鲁·罗斯·索金这个问题有点棘手,我得说我们大概收到了——或者至少我收到了——几十封关于 3G 的邮件,这是对你之前关于 3G 回答的一个跟进。具体来说,这实际上是两个问题合在一起,来自你回应 3G 问题后的现场听众。所以为了公平起见,这些股东就在现场,他们要求匿名,所以我们就开始了。这位股东写道:“我无意冒犯 3G 的赚钱能力,作为伯克希尔的股东,我非常喜欢这种合作关系。然而,你花了十多年才关闭伯克希尔的纺织厂。”“你非常自豪地让伯克希尔的经理们为你管理公司,正如查理所说,几乎到了放手不管的程度。这种方法让伯克希尔成为对非常吸引人的公司家园。”“你甚至在互联网浪潮的冲击下购买了报业集团,并承认它们不具备伯克希尔其他业务的相同投资特性。”“你是在说 3G 的管理方法与你的方法是一致的吗?”“换个方式问,如果 3G 来运营伯克希尔,会不会出现大规模裁员、公司整合以及对短期利润的极度专注?”
ANDREW ROSS SORKINThis is a toughy, and I should say we've probably got — or at least I got — several dozen emails on 3G, and so this is a follow-up to what you talked about on 3G earlier. And specifically, actually, it's two questions in one that actually came from the audience after your response about 3G. So just to put it in perspective, those shareholders are in the audience, and they asked not to be named, so here we go. This shareholder writes, "I intend no disrespect to 3G's money making abilities and, as a Berkshire shareholder, like the partnership very much. However, you took more than a decade to shut down the Berkshire mills. "You take great pride in letting Berkshire's managers run their companies for you, and as Charlie says, almost to the point of abdication. And that approach has made Berkshire a very attractive home for companies. "You've even bought newspaper groups in the face of the internet tidal wave, and acknowledged they didn't have the same investment characteristics of other Berkshire businesses. "Are you actually saying 3G's management method is congruent with yours? "Asked another way, if 3G ran Berkshire, would there not be significant layoffs and consolidation among the companies and intense focus on short-term profits?"
沃伦·巴菲特不。我觉得有些公司他们会做出调整。但我要说,比如 GEICO,有 3.3 万名员工,大概这个数,它运营得和 3G 一样高效。再比如我们的总部,25 个人——我们本来可以有 500 人。我们可以设好几层楼专搞战略,再设几层楼专搞人力资源,比较旗下所有公司每个人的薪水,诸如此类。如果他们看到那种局面,会精简。我不知道他们能不能砍到 25 人这个数,但我们的理念就是不要养多余的人。还有我们的报纸,你知道,很不幸,随着收入不断缩水,它们不得不裁员。那种因为赚得多就大手大脚运营的想法——我们在纺织业就砍过——我关掉沃姆贝克纺织厂的时间,比关掉伯克希尔纺织厂要早不少。只有在确定回天乏术之后,我们才放弃。但在此之前,每次在伯克希尔——我有一抽屉的提案,说装上这种织机就能裁掉八个人,我们也就装了。我是说,我们一直在努力减少人手,因为竞争对手也在做同样的事。所以我不觉得有什么——我不觉得有什么在——我们确实有些公司可能人多了点,我也没去管。但我绝不是在鼓励这种做法,我们大多数经理也不是那样操作的。确实,如果让 3G 来运营我们的业务,他们会比我更积极地去裁。但这不表示我赞同他们。这只是说明,在我认为不错的经理手下,我基本上容忍了这种情况。比起我们那些确实养了多余人员的经理,我更认可 3G 的操作方式。我们这种情况很少,但确实有。所以,我绝不会主张让一个企业持续亏损。如果——如果它还要继续下去。这一点你可以在我们的经济原则里看到,那份东西印在年报末尾——已经印了 30 年左右。多余人员也是一样道理,而且我觉得你们最能从我们办公室只有 25 个人,以及查理在洛杉矶的办公室加上他才两人这一点,看出我们对多余人员的态度。
WARREN BUFFETTNo. I think there would be — there would be some companies they'd make changes in. But I would say that GEICO, for example, 33,000 employees, or whatever the number is, is run just as efficiently as 3G would run it. I would say our home office, with 25 people — we could have a home office with 500 people. We could have floors devoted to strategy, and floors devoted to human resources and comparing the salaries of everybody at all our different companies, and so on. If they walked into that situation, they'd cut it back. I don't know whether they'd get it down to the 25 we have, but we do not believe in having extra people around. And our newspapers, you know, unfortunately, you know, they have had to cut back, as revenue has kept shrinking. And the idea that you run a fat operation just because you're making a lot of money — we cut back on our textile business — I closed the Waumbec mill considerably before we closed the Berkshire mills. It was only when it became apparent that it was just hopeless, we gave up on it. But in the meantime, every time at Berkshire — I had a drawer full of proposals that said if we put in this kind of a loom, we'll be able to get rid of eight people, and we put in the loom. I mean, we were trying to reduce our labor complement all the time because we were in competition with people that were doing the same thing. So I don't think there's any — I don't think there's anything in — we do have some businesses that probably have more people than we need, and I don't do something about it. But I don't encourage it in any way and most of our managers don't operate that way. And it's true, if 3G were running our operations, they would get more active at that than I will. But that doesn't mean that I endorse it. It just means that I basically tolerate it where I've got a manager that I think well of. I think better of the 3G way — method — of operation than I do of our operators where they really have excess people in it. We've got very few of those, but we do have a few. So, I would never advocate running a business at a loss. If you — where it's going to continue. And you'll see that in our economic principles that's been in the back of the book — back of the annual report — for 30 years or so. And the same goes for having excess people around, and I think you'll see our attitude toward excess people best expressed in our office here that has 25 people, and Charlie's office in Los Angeles that has two, counting him.
查理·芒格我想说我们只有三分之二个人。(笑声)我们几乎靠零预算运营。
CHARLIE MUNGERI'd say we've got two-thirds of one. (Laughter) We're getting by with practically nothing.
沃伦·巴菲特对。
WARREN BUFFETTYeah.
“伟大品牌会生存下去,伟大零售商会做得很好”
"Great brands will survive and the great retailers will do well"
沃伦·巴菲特好。格雷格?
WARREN BUFFETTOK. Gregg?
格雷格·沃伦这算是 3G 问题的延续。当我们审视这家公司在日常消费品领域积累的业务,比如安海斯-布希、英博、汉堡王、蒂姆霍顿斯,以及现在的卡夫亨氏,人们会觉得他们认为普通的日常消费品公司管理不足,有潜力大幅提高盈利能力。鉴于许多包装食品公司持续挣扎,其中大多数在成熟品类中与自有品牌或商店品牌竞争,这些品牌以低价压价并削弱其品牌价值,而且许多公司需要与沃尔玛这样的大型零售商打交道,这些零售商能带来可观的销售额,但也极为苛刻,不断要求最低价,你认为这个行业是否有可能进一步整合,像卡夫亨氏这样的公司会成为大型整合者?还是你觉得雀巢最近对交易的抱怨,以及 3G 资本因成本削减过于严厉而臭名昭著,足以阻止进一步的整合?
GREGGORY WARRENThis is sort of a follow-on to the 3G question. When we look at the body of work that the firm has put together in the consumer staples universe, Anheuser-Busch, InBev, Burger King, Tim Hortons, and now Kraft Heinz, one gets the sense that they view the average consumer staples firm as being undermanaged, with a potential for substantially greater levels of profitability. Given the ongoing struggles of many packaged food firms, most of which compete in a mature category against private label and/or store brand offerings that undercut them in price and diminish the value of their brands, and many of them having to deal with large retailers, like Walmart, that provide meaningful sales volumes but are also quite demanding and continuously pushing for the lowest price available, do you see the potential for further consolidation in the industry with a firm like Kraft Heinz emerging as a big consolidator? Or do you feel that Nestle's more recent squawking about the deal, and 3G Capital's reputation as being a bit heavy-handed with cost cutting, being enough to keep further consolidation at bay?
沃伦·巴菲特嗯,未来还会有交易。我是说,这是必然的。但强大的品牌——你知道,看看通用食品在 20 世纪 80 年代添加的那些品牌,以及现在卡夫从同一家公司继承的品牌。我是说,可口可乐去年的饮料销量比历史上任何一年都多,今年还会卖得更多。我是说,一个强大的品牌确实是极其有力的东西。比如亨氏番茄酱之类的,在美国有 60% 的市场份额,但在许多其他国家份额更高。所以零售商和品牌之间总是会有斗争,零售商会使出浑身解数施压,因此品牌必须在消费者心中代表某种东西。因为最终,零售商可能想转向自有品牌,但——自有品牌在软饮料领域已经存在很久了。我记得我研究 Cott Beverage 等公司时,在想它们对我们会产生什么影响。我记得 20 年前山姆·沃尔顿给我寄来第一箱六罐装,他告诉我这是山姆可乐的第一箱。相信我,沃尔玛有巨大的权力,但可口可乐也是。品牌——你必须滋养它们。你必须格外、格外、格外小心地对待它们。它们必须在人们心中兑现承诺。但很多人尝试过——我不知道过去几十年有多少种可乐饮料,也许几百种。皇冠可乐。你知道,它们在 20 世纪 60 年代初推出了第一款减肥产品,那看起来像是一个大动作。威尔金森在 20 世纪 60 年代在吉列之后推出了刀片,但吉列 100 年后在全球剃须刀片市场中按金额计算仍占 70%。所以一切——你必须保护品牌。你必须以各种方式增强它。你必须在人们心中建立一个能被兑现的承诺。但这就是查理和我 1972 年审视喜诗糖果时面临的问题。喜诗糖果每磅卖 1.95 美元,罗素·斯托弗卖得稍便宜一点,你必须判断如果罗素·斯托弗来抢喜诗糖果的生意,模仿我们的店铺等等,会造成多大损害。如果你保护品牌——如果你有一个极好的品牌并保护它,它就是一笔极好的资产。但你总是要应付好市多、沃尔玛等零售商——克罗格,你随便说,它们也非常强硬。但伟大的品牌会生存下去,伟大的零售商会做得很好。查理?
WARREN BUFFETTWell, there will be deals in the future. I mean, there are bound to be. But the strong brands — you know, just look at the ones that General Foods added in the 1980s and the ones that Kraft has now that come from that same company. And, I mean, Coca-Cola sold more cases of beverages last year than any year in their history and they'll sell more this year. I mean, it's — a strong brand is really potent stuff. I mean, take Heinz Ketchup or something of the sort. It's 60 percent brand share in the United States, but it's much higher in many other countries. So you'll always have the fight between the retailer and the brand, and the retailer is going to use all the pressure they've got and, therefore, the brand has to stand for something in the consumer's mind. Because, in the end, the retailer may want to shift to a house brand, a private label, but — and they — private labels have been around forever in the soft drink field. I mean, I can remember when I was looking at Cott Beverage and all of those and thinking, what will it do to us? I remember when Sam Walton sent me the first six-pack. He told me, it's the first six-pack of Sam's Cola, 20 years ago, and believe me, Walmart has plenty of power, but so does Coca-Cola. And the brand — you've got to nourish them. You know, you've got to take very, very, very good care of them. They have to stand for the promise that's in people's mind about them. But a lot of people have tried to — I don't know how many dozens, or maybe hundreds, of cola beverages there have been over the years. RC Cola. You know, they came up with the first diet product back in the early '60s, and that looked like a big maneuver. Wilkinson came up with the blade back in the '60s after Gillette, but Gillette ends up with 70 percent, by dollar value, worldwide of razor blades after 100 years. So there's all — you've got to protect a brand. You've got to enhance it in every way. You've got to get a promise in people's minds that gets delivered that way. But that's the question Charlie and I faced in 1972 when we looked at See's. See's was selling for $1.95 a pound, Russell Stover was selling a little cheaper, and you had to decide how much damage could a Russell Stover do if they came after See's, and they copied our shops, and all that sort of thing. If you protect a brand — if you got a terrific brand and you protect it, it's a fabulous asset. But you'll always have trouble dealing with Costco and Walmart and the rest of the guys — Kroger, you name it, you know, they're tough, too. But the great brands will survive and the great retailers will do well. Charlie?
查理·芒格嗯,这个话题我们差不多聊透了。毫无疑问,一波波裁员会吓到人们。一份工作在一个人的一生中极为重要,失去工作绝不是一件小事。所以——但在另一方面,我不认为你会——要是我们过去把所有人一直留在农场,这个国家会变成什么样子?我们这群富裕的人,会在凌晨 4 点起来叉干草、挤牛奶呢。不,我们需要——需要让企业拥有与需求匹配的适当规模。
CHARLIE MUNGERWell, we've almost exhausted this topic. The — there's no question about the fact that waves of layoffs frighten people. A job is a very important part of a person's life, and it's no small thing to lose it. So — but on the other hand, I don't think you — what would our country be if we kept everybody on the farms? All this prosperous group would be pitching hay and milking cows at 4:00 in the morning. No, we need — we need our businesses to be right sized.
价值投资在中国?
Value investing in China?
沃伦·巴菲特9 号站?还是吃块软糖吧,查理。
WARREN BUFFETTStation 9? Better have some fudge, Charlie.
现场股东能在这里见到我心目中的超级巨星,我相当激动。我是来自中国的李奥(听不清),是您和查理的忠实粉丝。很多中国投资者感受到各种各样的业绩压力,对价值投资提出质疑,甚至嘲笑。很多人还认为,价值投资不适用于中国,毕竟中国股市刚在过去六个月翻了一倍。我想请问巴菲特先生,您认为价值投资是能够广泛应用于所有市场,还是只适用于(听不清)市场,就比如美国这样的市场?您对价值投资者有什么建议,让他们能够顶住压力,并保持快乐呢?谢谢。
AUDIENCE MEMBERVery exciting to see my superstars here. I'm Leo (inaudible) from China and a loyal fan of you and Charlie. Many Chinese investors feel all kinds of performance pressure, question, and even laughing, at value investing. Many also believe that value investing, that doesn't apply to China, where the stock market just doubled over the last six months. I would like to ask Mr. Buffett, do you think value investment can be widely applied in all markets, or just the (inaudible) markets, just as the ones in the United States? Do you have any suggestions for value investors to hold against pressure and to be much happy? Thank you.
沃伦·巴菲特我不确定听全了你的问题,但查理会帮我。我当然认为,投资的原则绝不会止步于国界。因此,如果我在中国投资,或是在其他任何地方——印度、英国、德国——我都会运用我从《聪明的投资者》那里学到的完全相同的原则。我会把股票看作企业的一小部分。我会把市场波动看作是让我受益,而不是伤害我。我会努力将注意力集中在我认为自己能理解其竞争优势的企业上,以及它们五年或十年后会是什么模样。所以我不认为我会改变这些原则,一点也不会。我不确定听到了你问题的全部。也许查理可以补充剩下的部分。
WARREN BUFFETTI'm not sure I got all of it, but Charlie will help me. I certainly think investment principles do not stop at borders. So if I were investing in China or any place else — India, UK, Germany — I would apply exactly the same sort of principles that I learned from "The Intelligent Investor." I would think of stocks as a small piece of a business. I would think of investment fluctuations being there to benefit me, rather than to hurt me. And I would try to focus my attention on businesses where I thought I understood the competitive advantage they had and where they would — what they would — look like in five or ten years. So I don't think I would change the principles at all. I'm not sure I got all of the question. Maybe Charlie can elaborate on the rest.
查理·芒格嗯,中国人历来极具创业精神,并且一有机会就极其敢赌,这造成了中国股市的剧烈波动。而当市场变得热闹、兴旺,就像我们美国经历过的那场互联网热潮一样,中国看起来就很像硅谷。我认为中国若是更倾向于以价值投资者的心态行事,少沉溺于一波接一波的投机浪潮,结果会好得多。所以,我觉得,中国越学习伯克希尔的行事方式,对中国就越有利。(掌声)
CHARLIE MUNGERWell, the Chinese have a history of being very entrepreneurial and gambling very heavily when they have the opportunity, and it has created great volatility in the Chinese stock markets. And when things get bouncy and prosperous, like our Internet craze here in the United States, China looks a lot like Silicon Valley. I think China would be way better to be more value investor minded and less absorbed in waves of speculation. So I think the more China copies the way Berkshire operates, I think the better it will be for China. (Applause)
沃伦·巴菲特是啊。这中间有某种讽刺意味:我们在几十年里会做得最好的地方,正是人们行事极为愚蠢的市场。人们对短期事件的反应越强烈,对事情的解读越夸大——任何让人们极度亢奋或极度沮丧的情形,实际上,正是这些为人们从证券中赚大钱创造了条件。而另一方面,这对整个社会来说,不是最好的事。查理和我受益极大的一个事实是:在这 50 年里,出现过几个时期——其中最极端的恐怕是 1973 年和 1974 年——那时你能以难以置信的低价买到股票,比 2008 年和 2009 年出现的情况还要便宜。你知道,市场上出现这么大的波动,确实不合常理,但人类的行为就是这样,而且他们在未来 50 年里也还会继续这样。我的意思是,如果你是一位年轻投资者,你能做到退后一步,把股票当作企业来估值,在东西特别便宜的时候投资,不管电视上别人在说什么,也不管你读到什么,并且,也许在你想的时候,在人们变得无比狂热时卖出,这真的不是一个太过高深的智力游戏。如果你能控制自己的情绪,这其实是一个相对容易的游戏。就像查理说的,我们稍微谈到过,中国市场可能更加——可能比美国有着更强的投机影响,因为它是一项相对较新的发展,更容易走向更大的极端,而这理应带来巨大的机会。查理?
WARREN BUFFETTYeah. There's a certain irony, in that we will — we would — do the best, over decades, if we operated in a market where people operated very foolishly. And the more people respond to short term events and exaggerated things or — anything that causes people to get wildly enthusiastic or wildly depressed, actually, is what allows people to make lots of money in securities. And, on the other hand, it's not the greatest thing for a society. And Charlie and I have benefited enormously by the fact that over a 50-year period, there have been a few periods, probably the most extraordinary being 1973 and '74, where you could buy stocks unbelievably cheap, cheaper than happened in 2008 and 2009. And, you know, it doesn't make sense to have that much volatility in the market, but humans behave the way humans behave, and they're going to continue to behave that way in the next 50 years. I mean, if you're a young investor, and you can sort of stand back and value stocks as businesses and invest when things are very cheap, no matter what anybody is saying on television or what you're reading, and perhaps, if you wish, sell when people get terribly enthused, it is really not a very tough intellectual game. It's an easy game, if you can control your emotions. And as Charlie says, we've talked about a little bit that the Chinese market may be more — there may be more speculative influences in it, even than in the United States, because it's a relatively new development and it may lend itself to greater extremes, and that should produce great opportunities. Charlie?
查理·芒格是啊。但非自然的繁荣过后,就会出现过度和剧烈收缩的巨大机会。我认为中国抑制投机性繁荣是明智的——而且我觉得中国人——我不会认为价值投资会有过时的那一天。你在买东西的时候,谁会不想要价值?除了价值投资,还有什么别的做法是有丝毫道理的?
CHARLIE MUNGERYeah. But there's great opportunities for excess and nasty contractions after unnatural booms and so on. I think China is wise to dampen the speculative booms and to — and I think the Chinese — I don't think that value investing will ever go out of style. Who in the hell doesn't want value when you buy something? How can there be anything else that makes any sense except value investing?
沃伦·巴菲特可它从来都没那么受欢迎就是了。(笑)
WARREN BUFFETTIt never gets that popular though. (Laughs)
查理·芒格人们一直在找一条更省力的路。
CHARLIE MUNGERPeople are looking for an easier way.
沃伦·巴菲特是啊。
WARREN BUFFETTYeah.
查理·芒格而这是一个错误。看起来更省力,但实际上更难。滥用股票会招致大量痛苦。
CHARLIE MUNGERAnd that's a mistake. It looks easier, but, in fact, it's harder. And there's a lot of misery to be obtained by misusing stocks.
沃伦·巴菲特对。没人买农场是为了下周或下个月赚一大笔钱,买公寓楼也是一样道理。他们买,靠的是自己对长期未来的判断。如果他们就此做出理性的计算,而且买入价格看起来很有吸引力,他们就买了,之后也不会每天、每周、每月,甚至每年都去问一下报价,这也许正是看待股票的更好方式。
WARREN BUFFETTYeah. Nobody buys a farm to make a lot of money next week or next month, or they buy, you know, an apartment house. They buy it based on what they think the long-term future is. And if they get a — if they make a reasoned calculation of that and the purchase price looks attractive, they buy it and then they don't get a quote on it every day or every week or every month or even every year, and that's probably a better way to look at stocks.
美国需要防范灾难性恐怖袭击
U.S. needs to protect against catastrophic terror attacks
沃伦·巴菲特卡罗尔?
WARREN BUFFETTCarol?
卡罗尔·卢米斯“巴菲特先生,您多次表达对美国未来的乐观态度,也常常指出美国确实拥有优越的经济体系。但我的问题是”——这是纽约市的克里斯托弗·戈奇奥(音)提出的——“我的问题涉及化学、核、生物和网络安全这几类风险,而且各位听众可以琢磨一下这几个词的首字母,我再说一句,巴菲特先生有时把这几个威胁统称为 C-N-B-C。抱歉了,贝基。”(笑声)
CAROL LOOMIS"Mr. Buffett, you have expressed your optimism about the future of America many times and have often made the point that the U.S. simply has a superior economic system. "But my question" — and this is from Christopher Gottchio (PH) of New York City — "my question concerns the risk of chemical, nuclear, biological, and cybersecurity problems and the audience should reflect on the initial letters of those words when I tell you that Mr. Buffett has sometimes dubbed that C-N-B-C." Sorry, Becky. (Laughter)
沃伦·巴菲特我这么说只是为了逗逗大家,但——
WARREN BUFFETTI just do that to tease people, but the —
卡罗尔·卢米斯等一下,还有一句。“这些威胁如何影响您的前景判断?”
CAROL LOOMISWait a minute. One more. "How do these threats affect your outlook?"
沃伦·巴菲特嗯,它们是对美国的巨大威胁。我们会有——我们已经有,并将拥有——一个美妙的经济体系。你知道,你的孩子会过得比你好,你的孙辈会过得比他们好。那是——有起有落,有好有坏。但只需走出去——或在你飞回家时,想象一下你飞越的风景在 1776 年是什么样子,此后的一切都是利润。我是说,农场变得极为多产。城市成长了。一切都在这里,你知道,这都是来自释放美国人民的能量和才智,以及尽管我们一直谈论各种缺陷但仍运行良好的系统。所以这并没有丢失。你知道,人们因为增长只有 2% 而烦恼。嗯,2% 的增长加上 1% 的人口增长意味着一代人增长 20%,而 20% 乘以 5.4 万美元的人均 GDP 意味着下一代人均 GDP 再增加 1 万美元。这个国家有美好的未来,但正如提问者指出的,这一切可能被疯子、流氓国家、宗教狂热分子、反社会者或任何想获得大规模杀伤性武器的人所抵消。核武器,我曾认为是最主要的,现在你可以加上生物、化学和网络。而且会有越来越多——已经有大量——的人想要造成伤害,特别是对美国,尽管也对其他国家。这些人不会消失,他们会寻找更巧妙的方式利用他们已有的——或可能获得的——原材料和更好的运载系统。我们需要在美国建立极其警惕的安全行动,我们会有威胁。我无法——我在一些方面对此做了一些事——但这是我们生活的现实。但我们生活在一个会极其成功的国家。如果我们成功抵御这些威胁,或至少尽量减少它们对我们的影响,我仍然认为历史上最幸运的人,从概率上讲,是今天在美国出生的婴儿。(掌声)查理?
WARREN BUFFETTWell, they are the great threat to the United States. The — we will have — we have, and will have, a wonderful economic system. You know, your children are going to live better than you do, and your grandchildren are going to live better than they do. That is — there are fits and starts and ups and downs. But just go outside or — as you fly home, just imagine what you're flying over looked like in 1776, and everything since then is profit. I mean, the farms are incredibly more productive. The cities have grown. It's all here, you know, and that's all come from unleashing the energies and brains of the American people and the system that has worked quite well despite all the deficiencies that we talk about all the time. So that hasn't been lost at all. And, you know, people get upset because we're having 2 percent growth. Well, 2 percent growth with 1 percent population growth means 20 percent gain in a generation, and 20 percent on 54,000 of GDP per capita is another 10,000 of GDP per capita coming in the next generation. This country has a wonderful future, but as the questioner pointed out, that can all be nullified by either madmen, or rogue states, or religious fanatics, or sociopaths, or whatever it may be, who have — who wish to have — access to weapons of mass destruction. And to nuclear, which, as I used to think was the primary one, you know, you can now add biological and chemical and cyber. And there will be an increasing number — there already are a huge number — of people that would wish harm, and particularly on the United States, although on others as well. And those people aren't going to go away, and they're going to look for more ingenious ways of utilizing the raw materials that they have access — or might get access to — and better delivery systems. And we need an extremely vigilant security operation in the United States, and we will have threats. I can't — I do a little bit about those things in a few ways — but that's something we live with. But we also live in a country that is going to do extraordinarily well. And if we successfully ward off those threats, or at least minimize their impact on us, I still maintain that the luckiest person ever born in history, on a probabilistic basis, is the baby being born in the United States today. (Applause) Charlie?
查理·芒格嗯,当然,我们身处一个受眷顾的地方,取得了受眷顾的成就,而且我们也很幸运。我觉得我这一生,大概活在了人类历史上任何一个人所能降生的最理想的时代。沃伦,我想你也是。
CHARLIE MUNGERWell, of course, we were a favored place, and we've had a favored outcome, and we've been lucky too. I think I probably lived in the most ideal era that any man in human history could have been born into. I think you have, too, Warren.
沃伦·巴菲特没错。
WARREN BUFFETTRight.
查理·芒格但我觉得我们也不应该过于自满。中国的崛起速度比任何其他大国都要快得多,而且——
CHARLIE MUNGERBut I don't think we should get too smug. China has come up a lot faster than any other big nation ever came up, and —
沃伦·巴菲特但这对于我们来说是好事。
WARREN BUFFETTBut that's good for us.
查理·芒格哦,我认为——我几乎想不出有什么比美中两国未来紧密合作更重要的事了。我觉得大家谈论的是未来世界上最重要的两个国家。在我看来,我们彼此喜欢、彼此信任,维系良好的关系,共同努力避免因他人的错误和不当行为导致的恶果,这一点极为重要。所以我——(掌声)我认为,中美两国若不展开合作并增进互信,那简直不可理喻。在我看来,对于我们各自的安全以及世界的整体利益,再没有比这更值得我们去努力的议题了。(掌声)
CHARLIE MUNGEROh, I think — I can hardly think of anything more important than future close collaboration between the United States and China. I think you're talking about the two most important nations in the world going forward. And I think it is very important that we like and trust one another, and have very good relations, and work together to avoid bad consequences that come from other people's mistakes and misbehavior. So I'm — (Applause) I think both China and the United States would be crazy not to collaborate and increase trust. I don't think there's anything more important that we could do for our respective safety and for the general benefit of the world. (Applause)
沃伦·巴菲特如果你能选择,你更愿意带着你现在拥有的一切品质出生在当下,还是在你出生的那个年代?
WARREN BUFFETTIf you had your choice, would you rather be born now with all the qualities you've got, or when you were born?
查理·芒格嗯,我得说现在确实很有趣,但从前也一直都很有趣。我觉得这个问题太难了。我不太喜欢这类太过理论化的问题。(笑声)我更愿意去思考那些我或许能从中获得些优势,或者能帮别人获得些优势的事情。
CHARLIE MUNGERWell, I must say it's very interesting now, but it was always interesting. And I think that's too tough a question. I don't like these very theoretical questions. (Laughter) I'd rather think about something where I might gain some advantage or help somebody else to gain an advantage.
一人同时执掌投资与运营的可能性不大
Unlikely that one person will run both investments and operations
沃伦·巴菲特好,那我们接着问乔纳森。(笑)
WARREN BUFFETTOK. Then we'll move on to Jonathan. (Laughs)
乔纳森·布兰特沃伦,您一直讲到,伯克希尔未来会有一位首席执行官和一位或多位首席投资官。您没有明确说过首席投资官不能兼任首席执行官,但至少对我来说,这层意思是隐含在其中的。伯克希尔 50 年来的成功管理,依靠的是一位董事长和一位副董事长,他们的核心经验在于,在诸多他们熟悉且能比较其特质的业务和行业中进行资本配置。既然对于像伯克希尔这样架构的公司而言,资本配置是关键所需的技能,那为什么公司未来的主要决策者不能也是一位精于挑选不同再投资选项的人呢?也许再配上一名以运营见长的杰出人才担任首席运营官——考虑到伯克希尔极度分权,这可以是一种放手式的管理路径。
JONATHAN BRANDTWarren, you have up to this point said that Berkshire in the future will have a chief executive officer and one or more chief investment officers. You haven't explicitly said that a chief investment officer cannot be the CEO, but that has, for me at least, been implied. Berkshire has been successfully managed for 50 years by a chairman and vice chairman whose principal experience was in allocating capital amongst a number of businesses and industries with which they were familiar and whose attributes they could compare. Since capital allocation is the key skill needed for a company structured the way Berkshire is, why couldn't the company's principal decision maker in the future also be someone who is experienced in choosing among different reinvestment options, with perhaps a second outstanding person expert in operations acting as chief operating officer, albeit a route of the hands-off one, given Berkshire's extreme decentralization?
沃伦·巴菲特这个问题提得非常好。并不是不可想象。但乔尼,这种可能性非常小——不过正如你所说,首席投资官拥有——或者说将会拥有、也理应拥有——一系列对首席执行官一职同样有用的重要技能。但我也想指出,我不会倾向于——如果要我来投票的话——我不会赞成把运营像伯克希尔这样的企业的职责,交给一个只有投资经验、没有任何实质性运营经验的人。我说过,正因为我做过运营经理,我才成了一个更好的投资经理;也正因为我做过投资经理,我才成了一个更好的运营经理。但——运营——我通过运营学到了很多东西,如果我一辈子只待在投资领域,是学不到这些的。我就没有能力去运营公司。很多关于运营的事,是我亲历亲为才学到的。所以,如果你能找到一个人,兼具两方面经验,既非常擅长投资,又具备丰富的运营经验,那就可以考虑。否则,我不会投赞成票。查理?
WARREN BUFFETTThat's a very good question. It's not inconceivable. It's very unlikely, Jonny, that — but as you say, the — a chief investment officer has a — will have — or should have — a significant array of skills that would be useful, also, for a chief executive officer. But I would say, also, that I would not want to move — if I were voting on it — I would not want to vote to put somebody whose sole experience had been investments in charge of an operation like Berkshire, who had not had any, also, significant operating experience. I've said that I'm a better investment manager because I've been an operating manager, and I'm a better operating manager because I've been the investment manager. But the — you — operations — I've learned a lot through operations that I wouldn't have learned if I'd stayed in investments all my life. I would not have been equipped to run it. I learned a lot of things about operations by being in operations. So if you had somebody that had the dual experience and was very good at investments, but had a lot of experience in operations, that would be conceivable. Otherwise, I wouldn't vote that way. Charlie?
查理·芒格嗯,在现在的伯克希尔,每年运营和控股的企业越来越重要,而可交易的证券相对不那么重要了。所以,我认为在一定程度上不顺应这个趋势是愚蠢的。我们需要更多——我们需要超越典型投资组合分析师的专长。
CHARLIE MUNGERWell, every year at Berkshire, as now constituted, the owned and controlled businesses get more and more important, and the measurable securities are relatively less important. So, I think it would be crazy not to go with the tide to some extent. And we need more — we need expertise beyond that of a typical portfolio analyst.
沃伦·巴菲特是的。但首席执行官应该对投资和投资替代方案等有切实的理解。我见过很多企业的负责人,他们对投资数学或资本配置其实并不太懂。所以具备双重背景是有用的,但实际上,我们的运营经理——有些人——对投资了解很多。
WARREN BUFFETTYeah. But the CEO should have some real understanding of investments and investment alternatives and all that. I've seen a lot of businesses run by people that really don't understand the math of investing or capital allocation very well. So having a dual background is useful, but actually our operating managers know — some of them know — a lot about investing.
韦施勒和康布斯是优秀的投资者,也是优秀的人
Weschler and Combs are good investors and good people
沃伦·巴菲特好的,10 号话筒。
WARREN BUFFETTOK. Station 10,
现场股东你好。沃伦,查理,很高兴来到这里。我叫道格拉斯·科伯恩,原籍委内瑞拉加拉加斯,但我是和哥伦比亚商学院的一大群人一起来的。(欢呼)我的问题——谢谢。我的问题是关于泰德·韦施勒的。您能分享一下您对他投资理念、投资流程以及他为伯克希尔带来的品质的看法吗?
AUDIENCE MEMBERHello. Warren, Charlie, it's a pleasure to be here. My name is Douglas Coburn. I'm originally from Caracas, Venezuela, but I'm here with a large group from Columbia Business School. (Cheers) My question — Thank you. My question is regarding Ted Weschler. Can you please share your views regarding his investment philosophy, his investment process, and the qualities that he brings to Berkshire?
沃伦·巴菲特嗯,好的。泰德和托德(康布斯),这两位投资经理,除了我之外,是伯克希尔最优秀的投资经理,他们对企业和投资都非常非常聪明。我的意思是,他们理解企业运营的现实。他们知道什么构成竞争优势,以及你在商学院或投资过程中能学到的一切。除此之外,他们还有着对我和查理来说极其重要的品格素质。这些年来,我们见过几十上百个业绩辉煌的投资经理。我们以前会顺便拜访一些人,你知道,他们管理着——我说的是 1960 年代和 70 年代。当我解散我的合伙企业时,我知道大概有 20 个人在过去六到八年里取得了很好的业绩,但我选了比尔·鲁安来继续管理我合伙人的资金。他成立了一只基金叫红杉基金,投入 1 万美元,现在变成了超过 400 万美元。比尔是一位出色的投资经理,但他更是一个出色的人。我们想要的是那种付出超出本分的人,不会把不属于自己的功劳揽到自己身上的人,他们——你知道——他们个性的每一个方面都让你愿意和他们相处,让你愿意把责任交给他们。泰德和托德就符合这个标准,而在我们看来,华尔街有很多业绩辉煌的投资经理不符合这个标准。所以,我能告诉你的就这些了。查理——他先遇到托德的。我先遇到泰德的。我们俩——当我们谈论他们时,我们谈到了他们的业绩和持有的股票,但我们谈得更多的是他们是怎样的人,而他们从未让我们失望。查理?
WARREN BUFFETTYeah. Well, both Ted and Todd [Combs], the two investment managers, aside from myself, at Berkshire, are very, very smart about businesses and investments. I mean, they understand the reality of business operations. They understand what makes for competitive strength, and all of the things that you'd learn in business school or learn through investing. And on top of that, they have qualities of character which are terribly important to me and Charlie. We have seen dozens and dozens and dozens of investment managers with great records over the years. We used to drop in and see some of those guys, you know, that were running — I'm talking back in the 1960s and '70s. And when I gave up my partnership, I knew probably 20 people with great records from the previous six or eight years, but I picked Bill Ruane to handle the funds of my partners going forward. And he set up a fund called Sequoia Fund, and 10,000 put in that fund has become over $4 million now. Well, Bill was a terrific investment manager, but he was a terrific human being. And we really want people where they do more than their share, where they don't claim credit for things they don't do, where they — you know, they — just every aspect of their personality is such that you want to be around them, and you want to hand responsibility over to them. And Ted and Todd fit that bill, and there's plenty of investment managers in Wall Street with great records that don't fit that bill, in our view. So that's about all I can tell you. Charlie met — he met Todd first. I met Ted first. And we both — when we talked about them, we talked about their record and the kind of stocks they owned, but we talked a whole lot more about what kind of people they were and we haven't been disappointed. Charlie?
查理·芒格是的,我认为整体运作得相当好。我认为这些人会在伯克希尔发挥建设性作用,原因不仅仅在于他们处理证券的专业知识。事实上,他们已经在这样做了。
CHARLIE MUNGERYeah, I think the whole thing is working pretty well. And I think those people will be constructive around Berkshire for reasons apart from their expertise in handling securities. In fact, they already are.
沃伦·巴菲特他们已经在做了。
WARREN BUFFETTThey already very are.
查理·芒格哦。他们——他们刚刚——每个人都帮助收购了一项业务。
CHARLIE MUNGEROh. They're — they've just — each one has helped buy a business recently.
沃伦·巴菲特是的。他们也会帮助监督这些业务。他们对商业很聪明,他们知道该在多大程度上介入,用多大的力度才合适。我的意思是,托德参与了 Charter Brokerage 的交易,参与了我们从菲利普斯那里进行的一项收购。泰德最近在忙德国那边的一笔业务,去了好几次。他非常聪明。你知道,他有着良好的判断力。他知道如何与人打交道。你知道,如果一桩交易要做成,他就能做成。而我们——查理和我遇到的智商 160 但行为失常的人,可能比谁都多。不过话说回来,所罗门在这方面给了我们一个先手。你不这么觉得吗——?
WARREN BUFFETTYeah. And they will help oversee it, too, the businesses. They're smart about business, and they know just exact — they know the right touch to apply in terms of how much they get involved. I mean, Todd worked on Charter Brokerage. He worked on an acquisition we made from Phillips. Ted just worked on this operation over in Germany, went over there a couple of times. And he's just smart. You know, he's got good sense. He knows how to deal with people. You know, if a deal is to be made, he'll get it made. And we — Charlie and I run into more dysfunctional people with 160 IQs, probably, than anybody alive. But Salomon gave us a head start on that, as a matter of fact. Wouldn't you say that —?
查理·芒格我们在这方面很专业。
CHARLIE MUNGERWe've specialized in it.
沃伦·巴菲特是的。
WARREN BUFFETTYeah.
查理·芒格我们绝对很专业。
CHARLIE MUNGERWe've absolutely specialized in it.
沃伦·巴菲特我们见过——就拿所罗门来说——我们见过一群人,他们的智商远超伯克希尔的人,我们眼见他们为了赚自己根本不需要的钱而自我毁灭,而他们本来已经很富有了。你知道,我的意思是,那是疯狂。但很多人就是无法日复一日地良好运作,尽管他们偶尔也能展现出非凡的才华。而我们寻找的——我们找到了泰德和托德这样非常可靠的人。他们非常聪明,并且认同伯克希尔,而不是他们自己,这一点——随着时间的推移,这是一个巨大的因素。查理,还有要补充的吗?
WARREN BUFFETTWe've seen — take the Salomon — we've seen a group of people whose IQs far surpassed those of people at Berkshire, and we've seen them self-destruct to make money they didn't need, when they were already rich. You know, I mean, see, that's madness. But a lot of people are just incapable of functioning well day after day, even though they're capable of brilliance from time to time. And we're looking — we've got very solid people in Ted and Todd. They're very bright and they identify with Berkshire and not with themselves, and that's a — it's a huge factor over time. Any more, Charlie, on that?
查理·芒格嗯,是的。这种可信赖度比智商更重要。不是说他们没有智商,但如果我们不信任一个人,不管他多有才能,我们都不会聘用。
CHARLIE MUNGERWell, yeah. And that trustworthiness is more important than the brains. It's not that they don't have the brains, but we wouldn't hire anybody, no matter how able, if we didn't trust them.
沃伦·巴菲特是的。非常偶尔地——(掌声)——是的。我们偶尔会在这方面失望,但不太常见。
WARREN BUFFETTYeah. Very occasionally — (Applause) Yeah. We'll get disappointed on that occasionally, but not very often.
巴菲特对冲基金赌局的最新进展
Update on Buffett's hedge fund wager
沃伦·巴菲特快到中午了。我们 1 点回来。我承诺过——七年前我打了这个赌,最初是为获胜者的慈善机构筹集 100 万美元,另一个家伙是做对冲基金生意的——我向任何人提出这个赌约。只有一个人接受了我的挑战。我们打了这个赌,100 万美元捐给赢家的慈善机构,赌的是一组五只对冲基金能否跑赢标普 Vanguard 指数基金。我的观点是,管理费不会被经理人的才华所超越——会输掉,对冲基金会表现不佳。而对方基本上赌的是,支付给华尔街 2% 管理费和 20% 业绩提成,再加上对冲基金之基金的额外费用,对于请华尔街管理你资金的这种“才华”来说,根本不算什么。我承诺每年报告一次进展。第一年我落后很多,但我们当时就报告了。现在把那张幻灯片放上来。如你所见,七年过去了,有趣的是,只要买入 Vanguard 基金,什么都不用做,就只是把标普 500 指数放进去,现在累计回报率是 63.5%,而对冲基金只有 19%。有趣的是,这其中有一部分是表现不佳,但在此期间对冲基金经理们过得非常好。比如,如果他们管理 10 亿美元,按 2% 管理费和 20% 业绩提成算,每年光是到办公室就能拿到 2000 万美元。你知道——对冲基金并没有做得不好。是对冲基金的投资者付出了非常高昂的代价。(掌声)我们最初用零息债券来资助这个赌约。我们每人买了大约 35 万美元的零息债券,到期时价值 50 万美元。几年前,我们把它换成了伯克希尔·哈撒韦的股票——所以——和我打赌的另一边的那个人也这么做了。现在看起来,赢家最终得到的将远远超过 100 万美元。如果你想找点乐子,可以去 Long Bets 网站——搜索一下,输入 Long Bets,你会找到华盛顿的这个组织,它扮演利益相关方的角色,为这些长期赌约制定规则。现在那里有几百个这样的赌约,涉及各种各样的预测,你可以去那里,如果你不同意其中某个人的观点,你就可以下注,这些赌约在 50 年或 25 年后兑现。
WARREN BUFFETTWe're approaching noon. We'll come back at 1:00. I promised — seven years ago I made this bet, which was originally to produce a million dollars for the charity of the winner, and another fellow who was in the hedge fund business — and I offered this bet to anybody. Only one person took me up on it. And we made this bet where a million dollars goes to the winner's charity, as to whether a group of five hedge funds, the funds would beat the S&P Vanguard fund. And my point being that the fees would not overcome — would not be overcome — by managerial brilliance and that the hedge funds would fall short. And the other fellow betting, essentially, that paying people 2-and-20, and having an override to the fund of funds, was nothing to pay for the brilliance of getting Wall Street to manage your money. And I promised that every year I would report the update. And the first year I fell far behind, but we reported it then. So we'll put that slide up. And as you can see, seven years into it, it's interesting that just buying Vanguard fund, you know, with no — nothing but putting the S&P 500 in there, has now given a cumulative return of 63 1/2 percent, and the hedge funds are at 19 percent. The interesting thing is, some of that is underperformance, but the hedge fund managers have done very well during that period. If they were managing a billion dollars, for example, at 2-and-20, you get $20 million a year just for coming to the office. It's — you know, it's been — the hedge funds haven't done bad. It's the investors in the hedge funds have paid a very big price. And the — (Applause) We originally funded this with zero-coupon bonds. We each bought about 350,000 of zero-coupon bonds that would be worth 500,000 at the end of the period. We converted it to Berkshire Hathaway stock — so — a few years ago, the fellow on the other side of the bet did it with me. So now it now looks like the winner will get appreciably more than a million dollars. And if you want to entertain yourself, you can go to Long Bets — on search, just put in Long Bets, and you'll find this organization out in Washington that sort of acts as the stakeholder, sets the rules for these long bets. And now there's hundreds of them up there, and they're on all kinds of predictions, and you can go there, and if you want to disagree with one of the parties on there, you can make these bets that pay off in 50 years or 25 years.