2017 年股东大会 · 上午场
欢迎与介绍
Welcome and introductions
沃伦·巴菲特谢谢大家,早上好。这位是查理,我是沃伦。(笑声)你们能分清我俩,因为他能听见,我能看见。这就是为什么我们——(笑声)——合作得如此默契。我们各有专长。我想欢迎诸位来到——今天在座有很多远道而来的朋友,我想欢迎大家来到奥马哈。这是一座非常棒——(掌声)谢谢。这是一座非常棒的城市。查理在加州已经住了差不多 70 年,但他身上依然带着不少奥马哈的印记。我们俩都出生在距各位现在所在的这座大楼不到两英里的范围之内。查理——正如他在[会前短片]里讲述自己高中的风流战绩时提到的那样——查理毕业于中央高中,离这里大约一英里。那是一所公立学校。而我的父亲、我的第一任妻子、我的三个孩子以及我的两个孙辈都毕业于这同一所学校。事实上,我的孙辈说他们遇到的老师跟我父亲当年的老师是同一批——(笑声)——不过,这是一座很棒的城市。希望各位在此逗留期间能到处走走。稍等片刻,我们就会进入提问环节——希望是个问答环节,持续到大约中午,然后休息一个小时左右。下午一点我们重新开始,接着问答环节继续到下午 3:30。之后休息 15 分钟左右。然后我们将召开伯克希尔股东大会——我们将有三个股东希望发言的提案,那部分可能需要一个小时左右。在开始之前,我想先介绍几个人。首先要介绍的是 Carrie Sova,她为我们工作大约七年了。能把灯光打到 Carrie 身上吗?我想她——Carrie,你在吗?(掌声)Carrie。站起来,Carrie,来吧。(笑声和掌声)Carrie 负责整场活动的筹备。她大约七年前加入我们,几年前我说:“不如你来替我筹办股东大会吧?” 她就全部一手操办了。她有两个年幼的孩子。她要和几十、几十、几十家参展商对接,而且,你可以想象,以我们准备的活动规模,再加上你们这么多人的到来,要协调酒店、航班、租车等等一切,她处理得井井有条,好像能一边做这些事一边同时抛接三颗球。她了不起,我要感谢她为我们组织了这场活动。——(掌声)我还想欢迎、并请各位欢迎我们的董事们。他们稍后要接受投票,所以我按姓氏字母顺序介绍。他们就坐在前排。介绍到他们时,请把聚光灯打在他们身上。按字母顺序,有霍华德·巴菲特、史蒂夫·伯克、苏·德克尔、比尔·盖茨、桑迪·戈特斯曼、夏洛特·盖曼,我旁边是查理·芒格、汤姆·墨菲、罗恩·奥尔森、沃尔特·斯科特,还有梅丽尔·威特默。是的。(掌声)我还要再做一次介绍,不过那个我稍后再说。
WARREN BUFFETTThank you, and good morning. That's Charlie. I'm Warren. (Laughter) You can tell us apart because he can hear and I can see. That's why we — (laughter) — work together so well. We each have our specialty. I'd like to welcome you to — we've got a lot of out-of-towners here, and I'd like to welcome you to Omaha. It's a terrific — (Applause) Thank you. It's a terrific city. And Charlie's lived in California now for about 70 years, but he's still got a lot of Omaha in him. Both of us were born within two miles of this building that you're in. And Charlie — as he mentioned [in the pre-meeting movie] in his description of his amorous triumphs in high school — Charlie graduated from Central High, which is about one mile from here. It's a public school. And my dad, my first wife, my three children and two of my grandchildren have all graduated from the same school. In fact, my grandchildren say they've had the same teachers that my dad — (Laughter) The — but it's a great city. I hope you get to see a lot of it while you're here. And in just a minute we will start a question period — hopefully a question and answer period that will last till about noon, and then we'll take a break for an hour or so. We'll reconvene at one. And then we'll go — continue with the question and answer period till 3:30. And then we'll break for 15 minutes or so. And then we'll convene the annual meeting of Berkshire, which I — we have three propositions that people wish to speak on, so that could last perhaps as long as an hour. Before we start, I'd like to make a couple of introductions, the first being Carrie Sova, who's been with us about seven years. And can we have a light on Carrie? I think she — Carrie, are you there? (Applause) Carrie. Stand up, Carrie, come on. (Laughter and applause) Carrie puts on this whole program. She came to us about seven years ago and a few years ago I said, "Why don't you just put on the annual meeting for me?" And she handles it all. And she has two young children. And she has dozens and dozens and dozens of exhibitors that she works with and, as you can imagine, with all of what we put on and all of the numbers of you that come, the hotels and the airlines and the rental cars and everything, she does it as if, you know, she could do that and be juggling three balls at the same time. She's amazing, and I want to thank her for putting on this program for us. And — (Applause) I also would like to welcome and have you welcome our directors. They will be voted on later, so I'll do this alphabetically. They're here in the front row. And if we could just have the spotlight drop on them as they're introduced. And alphabetically, is Howard Buffett, Steve Burke, Sue Decker, Bill Gates, Sandy Gottesman, Charlotte Guyman, we have Charlie Munger next to me, Tom Murphy, Ron Olson, Walter Scott, and Meryl Witmer. Yeah. (Applause) One more introduction I'm going to make, but I'll save that for just a minute.
第一季度盈利
First quarter earnings
沃伦·巴菲特我们的盈利报告昨天已经发布了。按照我们一贯的解释,任何时段内的已实现投资收益或亏损实际上毫无意义。我的意思是,它们——如果我们愿意,我们可以实现大量收益。如果我们愿意,我们也可以实现大量亏损。但我们在考虑买卖时机时,完全不去想这些,我们只关注我们买入或卖出标的的内在价值。我们不会——我们不做盈利预测。而且,截至 3 月 31 日,我们有超过 900 亿美元的未实现净收益。所以,如果我们想报告几乎任何一个你能想到的数字,并把资本利得也算成盈利的一部分,我们确实做得到。因此,在第一季度——我想说,在其他条件都相同的情况下,今年我们有一个非常、非常、非常轻微的偏好——当然,放在任何一年这话都对,但今年更突出一些——我们宁愿实现亏损,也不愿实现收益,原因在于如果两只证券同等估值,就要考虑税收影响。今年在这一点上可能只是稍稍多强调了一些,因为我们的收益按 35% 的税率纳税,这同时意味着我们实现的任何亏损也能按 35% 的比例获得税收好处。我想说的是,这个税率是有可能下调的,也就是说,一旦过了今年,亏损对我们的税收价值会比在今年兑现更低——过了今年之后,就不如今年了。这算不上什么大事,但确实是一个非常轻微的偏好。而且,随着时间越来越接近 12 月 31 日,这一偏好在推迟确认收益、或许加速确认亏损方面可能会成为更重要的影响因素——前提是——我对此不做任何预测——但前提是,如果有一项税法修订会带来降低所得税税率的效果。所以在第一季度,保险承保是造成波动的关键变量。关于这一点,我们的 10-Q 表中有更多信息,你们可以到网上去查阅。说真的,如果各位认真想评估我们的盈利或我们的业务,你们应当去看 10-Q,因为正如我们每个季度都指出的,摘要报告并没有真正触及影响估值的若干要点。就保险业务状况,我只想提两个我很喜欢的因素。在头四个月——不是头三个月——而是头四个月,GEICO 的保单持有量净增加了 70 万份,这是我记忆中最高的一次。也许过去某个时候有过更高的数字,我没有回头去逐项核查。但我记得去年那个数字大约是 30 万。对 GEICO 来说,这是一段绝佳的时期,因为我们的几家主要竞争对手已经决定——而且它们也都公开声明过——事实上,其中一家前几天刚重申过——尽管它们现在已经改变了策略——但它们是刻意压缩了新业务,因为新业务会在第一年带来显著亏损。这里面有获取新业务的成本。再加上,奇怪的是,第一年业务的损失率往往比续保业务高出将近 10 个百分点。这样一来,你不仅有获取成本,实际上还要承受更高的损失率。因此,当你承保大量新业务时,当年那部分业务注定会亏损。而我们承保了大量新业务,与此同时,至少有两家竞争对手宣布它们暂时要收缩新业务,因为它们不想承担第一年亏损的代价。当然,这对我们来说简直是天造地设的局面,于是我们索性油门踩到底,尽力承保尽可能多的优质业务。而这也要付出相应代价。第二个因素——嗯,它不影响损益表——但第一季度有一件重要的事,那就是我们的浮存金增加了。在幻灯片上,我记得显示的是同比增加 160 亿美元。其中 140 亿美元发生在今年第一季度,所以我们浮存金增加了 140 亿美元。这些年来我一直告诉你们,浮存金想要再增加一点都会很难,而我现在依然会这么说。但一下子多出 140 多亿美元还是很不错的,这也是为什么你们去看 10-Q 会发现,我们的现金及现金等价物,包括国库券,现在已远超过 900 亿美元。所以,我对第一季度感觉相当好,尽管我们的经营利润略有下降。一个季度根本说明不了什么。我的意思是,长远来看,真正重要的在于我们是否在不断增厚我们旗下企业的价值。我一直对当期数据感兴趣,但我始终更在憧憬的是未来的数字。
WARREN BUFFETTAnd our earnings report was put out yesterday. The — as we regularly explain, the realized investment gains or losses in any period really mean nothing. I mean, they — We could take a lot of gains if we wanted to. We could take a lot of losses if we wanted to. But we don't really think about the timing of what we do at all, except in relation to the intrinsic value of what we're buying or selling. We are not — We do not make earnings forecasts. And we have — on March 31st, we have over $90 billion of net unrealized gains. So if we wanted to report almost any number you can think of and count capital gains as part of the earnings, we could do it. So in the first quarter — and I would say that we have a very, very, very slight preference this year, if everything else were equal — well, it's true in any year, but it's a little more so this year — we would rather take losses than gains, because of the tax effect if two securities were equally valued. And there's probably just one touch more of emphasis on that this year, because we are taxed on gains at 35 percent, which means we also get the benefit — the tax benefit — at 35 percent of any losses we take. And I would say that there's some chance of that rate being lower, meaning that losses would have less tax value to us after this year than they would have this — after this year than this year. That is not a big deal, but it would be a very slight preference. And it may get to be more of a factor in deferring any gains, and perhaps accelerating any losses, as the year gets closer to December 31st, assuming — and I'm making no predictions about it — but assuming that there were to be a tax act that had the effect of reducing the earnings. So in the first quarter, insurance underwriting was the swing factor. And the — there's a lot more about this in our 10-Q, which you can look up on the internet. And you really, if you're seriously interested in evaluating our earnings or our businesses, you should go to the 10-Q, because the summary report, as we point out every quarter, does not really get to a number of the main points of valuation. I would just mention two factors in connection with the insurance situation, which I love. In the first four months — not the first three months — but the first four months, GEICO's had a net gain of 700,000 policy holders, and that's the highest number I can remember. There may have been a figure larger than that somewhere in the past. I did not go back and look at them all. But last year I believe that figure was like 300,000. And this has been a wonderful period for us at GEICO, because several of our major competitors have decided — and they publicly stated this — in fact one of them just reiterated it the other day — although they've now changed their policy — but they intentionally cut back on new business because new business carries with it a significant loss in the first year. There's just costs of acquiring new business. Plus the loss ratio, strangely enough, on first-year business tends to run almost 10 points higher than on renewal business. And so not only do you have acquisition costs, but you actually have a higher loss ratio. So when you write a lot of new business, you're going to lose money on that portion of the business that year. And we wrote a lot of new business, and at least two of our competitors announced that they were lightening up for a while on new business, because they did not want to pay the penalty of the first-year loss. And, of course, that's made to order for us, so we just put our foot to the floor and tried to write as much business — good business — as we can. And there are costs to that. A second factor — well, it was not a factor in the P&L — but an important event in the first quarter is that we increased our float. And on the slide, I believe it shows that year-over-year, 16 billion. Fourteen billion of that came in the first quarter of this year, so we had a $14 billion increase in float. And for some years I've been telling you it's going to be hard to increase the float at all, and I still will tell you the same thing. But it's nice to have $14 billion or more, which is one reason, if you look at our 10-Q, you will see that our cash and cash equivalents, including Treasury bills, now has come to well over 90 billion. So I think I feel very good about the first quarter, even though our operating earnings were down a little bit. One quarter means nothing. I mean, over time, what really counts is whether we're building the value of the businesses that we own. And I'm always interested in the current figures, but I'm always dreaming about the future figures.
向先锋集团的杰克·博格尔致敬
Tribute to Vanguard's Jack Bogle
沃伦·巴菲特今天还有一个人我想向大家介绍,而且我相当肯定他就在现场。我还没见到他,但我听说他来了。我相信他今天已经赶到了。他就是杰克·博格尔,我在年报里提到过他。杰克·博格尔为美国投资者所做的贡献,可能比这个国家里任何一个人都要多。(掌声)杰克,能请您站起来吗?他在那儿。(掌声)杰克·博格尔,许多年前,他并不是唯一一个讨论指数基金的人,但如果没有他,指数基金就不会成为现实。我想说的是,保罗·萨缪尔森讨论过,本·格雷厄姆甚至也讨论过。但事实是,指数基金的出现并不符合华尔街投资行业的利益。实际上,推动指数基金的发展,对他们是不利的,因为指数基金大幅压低了收费。而且,正如我们在报告里略有谈及、其他人也做过评论的那样,整体而言,指数基金为股东带来的回报,结果要比华尔街专业人士这个群体更好。部分原因就在于,指数基金非常显著地降低了成本。所以,当杰克刚起步时,没有多少人——华尔街当然不会为他喝彩,他反而成为某些嘲笑和大量攻击的对象。而如今,我们谈论指数基金时动辄数万亿美元,谈论指数基金的投资费用时,不过区区几个基点,但其他地方的费用仍然数以百个基点计。我估算下来,杰克至少已经为投资者省钱——让这些钱留在投资者的口袋,而且丝毫未在整体表现上损害他们——我指的是毛表现——他把数百、数百、数百亿美元放进了投资者的口袋。随着时间的推移,这些数字将会变成数千、数千亿美元。所以,周一是杰克 88 岁生日,我只想说,生日快乐,杰克,也代表美国投资者感谢您。(掌声)杰克,我有个好消息要告诉您。到了周一您就 88 岁了,再过短短两年,您就有资格在伯克希尔担任高管职位了。(笑声)挺住啊,老兄。(笑声)
WARREN BUFFETTThere's one more person I would like to introduce to you today, and I'm quite sure he's here. I haven't seen him, but I understood he was coming. There's a — I believe that he's made it today. And that is Jack Bogle, who I talked about in the annual report. Jack Bogle has probably done more for the American investor than any man in the country. (Applause) And Jack, would you stand up? There he is. (Applause) Jack Bogle, many years ago, he wasn't the only one that was talking about an index fund, but he — it wouldn't have happened without him. I mean, Paul Samuelson talked about it. Ben Graham even talked about it. But the truth is, it was not in the interest of invest — of the investment industry of Wall Street. It was not in their interest, actually, to have the development of an index fund — the index fund — because it brought down fees dramatically. And, as we've talked about some in the reports, and other people have commented, index funds, overall, have delivered for shareholders a result that has been better than Wall Street professionals as a whole. And part of the reason for that is that they've brought down the costs very significantly. So when Jack started, very few people — certainly Wall Street did not applaud him, and he was the subject of some derision and a lot of attacks. And now we're talking trillions when we get into index funds, and we're talking a few basis points when we talk about investment fees, in the case of index funds, but still hundreds of basis points when we talk about fees elsewhere. And I estimate that Jack, at a minimum, has saved — left in the pockets of investors, without hurting them overall in terms of performance at all — gross performance — he's put tens and tens and tens of billions into their pockets. And those numbers are going to be hundreds and hundreds of billions over time. So, it's Jack's 88th birthday on Monday, so I just say happy birthday, Jack, and thank you on behalf of American investors. (Applause) And Jack, I've got great news for you. You're going to be 88 on Monday, and in only two years you'll be eligible for an executive position at Berkshire. (Laughter) Hang in there, buddy. (Laughter)
问答环节开始
Q&A begins
沃伦·巴菲特好。我们这边有一组专业记者,那边有专业分析师,中间的各位是专业股东。我们轮着来,从分析师开始。在场的有些人,我有个——这就开始吧。我们——整个下午都按这个流程走。如果我们——如果问完了 54 个问题,也就是每位记者 6 个、每位分析师 6 个,再另外从观众中征集 18 个,之后我们就完全开放给观众提问。我不清楚分会场那边的情况怎么样,但我们应该至少会去其中一个分会场。那么,我们先从《财富》杂志的卡罗尔·卢米斯开始吧,我相信她是时代公司(Time Inc.)历史上在职时间最长的员工,效力了 60 年。卡罗尔,交给你了。(掌声)
WARREN BUFFETTOK. We've got a panel of expert journalists on this side, and expert analysts on that side, and expert shareholders in the middle. And we're going to rotate, starting with the analysts. And some who are here I have a — here we go. And we will — we'll do this through the afternoon. After we — if we get through 54 questions, which would be six for each journalist, six for each analyst, and 18 more for the audience, then we will go strictly to the audience. I don't think I've got any information as to what the situation is on overflow rooms. But we'll go to at least one of them. But let's start off with Carol Loomis of Fortune Magazine, the longest serving employee in the history of Time Inc., I believe, with 60 years. And Carol, go to it. (Applause)
卢米斯请大家尽量提与伯克希尔相关的问题
Loomis asks for Berkshire-related questions
卡罗尔·卢米斯谢谢。我代表台上在座的所有记者感谢大家。我知道有很多、很多人给我们发来了问题,这些问题不会全部得到回答。我只想说,想让一个问题得到回答是非常难的。我能建议的一点是,大家可以参考沃伦在年报里的思路——他希望每个人离开这次股东大会时,对伯克希尔的了解比来的时候更多。而要达成这一点的办法之一,就是让你的问题直接与伯克希尔相关,或者与年报相关。即便如此,你的问题也还是很难被抽中回答。我们三个人加起来总共也只有 18 个问题,但我鼓励大家在明年提交问题时,往与伯克希尔相关的方向上靠一靠。
CAROL LOOMISThank you. Thanks from all of us journalists up here. I know that there are many, many people out there who have sent us questions that aren't going to get answered. And I just want to say that it's very hard to get a question answered. The one thing I could suggest is that you follow Warren's thought in the annual report, that he wants everybody to go away from this meeting more educated about Berkshire than they were when they came. And one way you can do that is keep your questions quite directly Berkshire-related or relating to the annual letter. Even then it will be hard to get your question answered. The three of us only have 18 questions in total, but I encourage you to think in the Berkshire-related direction when you're submitting a question next year.
富国银行未能在阻止不良行为上迅速行动
Wells Fargo didn't act quickly enough to stop bad behavior
卡罗尔·卢米斯好,我的第一个问题。这个问题与富国银行有关,它是伯克希尔持仓最大的股票——去年年底价值 280 亿美元。提问来自一位不愿透露姓名的股东。“去年富国银行深陷销售行为丑闻,其后公司独立董事委托并协助开展了一项调查,聘请了一家大型律师事务所。调查结果措辞严厉,已在所谓的《富国银行销售行为报告》中公布。大家在网上可以找到这份报告。报告得出的结论是,公司问题的一个主要部分在于,我引用原话:‘富国银行分散式的公司架构赋予了社区银行高级领导层过多的自主权。’引用完毕。巴菲特先生,考虑到伯克希尔高度分散的结构,以及给予运营公司高级领导层非常可观的自主权,您如何确信伯克希尔不会面临同样的风险?”
CAROL LOOMISNow, my first question. It's about Wells Fargo, which is Berkshire's largest equity holding — 28 billion at the end of the year. And this question comes from a shareholder who did not wish to be identified. "In the wake of the sales practices scandal that last year engulfed Wells Fargo, the company's independent directors commissioned an investigation and hired a large law firm to assist in carrying it out. "The findings of the investigation, which were harsh, have been released in what is called the Wells Fargo Sales Practices Reports." You can find it on the internet. "It concludes that a major part of the company's problem was that, and I quote, 'Wells Fargo's decentralized corporate structure gave too much autonomy to the community banks' senior leadership,' end of quote. "Mr. Buffett, how do you satisfy yourself that Berkshire isn't subject to the same risk, with its highly decentralized structure and the very substantial autonomy given to senior leadership of the operating companies?"
沃伦·巴菲特没错,我们伯克希尔很可能运行得比——我们当然比任何体量相近的公司都要更去中心化。我们非常倚重行为准则,而不是一大堆规则。这也是为什么每次股东大会上你们都会看到那个所罗门的例子。也是为什么我很少给经理人发通知,但我每两年给他们发一封,基本就是说我们钱够花了。我们想要更多,但这不是必须的。但我们的名声,一盎司都不多余,而我们在伯克希尔的名声掌握在他们手里。查理和我相信,如果你建立了正确的文化,这种文化在一定程度上会自动筛选出你想要的董事和经理人,那么你在行为方面得到的结果,会比拥有一本上千页的手册更好。问题总会有的。我们有 36.7 万员工,我记得是。现在,如果你有一个 36.7 万户家庭的城镇,大约相当于奥马哈都会区的人口,就在我们说话的这会儿,肯定有人在干坏事。这是毫无疑问的。真正的问题是,经理们是否——(音频中断)——更善于——是否在操心并思考如何发现和纠正任何不良行为,以及如果他们没做到,消息能否传到奥马哈,我们会不会采取行动。在富国银行,你知道,有三个非常重大的错误,但其中一个远比其他的严重。任何企业都会有激励体系——几乎任何企业都有。激励体系本身没问题,但你必须非常小心你激励的是什么。你不能激励不良行为。如果这么做了,你最好有一套识别它的机制。很明显,在富国银行,存在一个围绕交叉销售和每位客户服务数量这个想法构建的激励体系。这家公司在每季度的投资者演示中都强调每位客户的服务数量。所以,这是组织的焦点——一个主要焦点。毫无疑问,人们根据这个数字获得薪酬、评级和晋升——至少部分基于这个数字。结果,这激励了错误的行为。我们也犯过类似的错误。我是说任何公司在设计体系时都会犯一些错误。但这是错误。你迟早会发现。我会谈到我们怎么发现的。但最大的错误是——我不知道——显然不知道富国银行内部信息是怎么一层层上报的。但在某个时点,如果存在重大问题时,CEO 会听到风声。那一刻,一切就都取决于 CEO 了,因为 CEO 必须行动。你们看到的所罗门事件,起因是——我想是 4 月 28 号,所罗门的 CEO、总裁、总法律顾问,三个人坐在一个房间里,一个叫约翰·梅里韦瑟的家伙向他们描述了一些糟糕的做法,非常恶劣的做法,是他们手下一个叫保罗·莫泽的人干的。保罗·莫泽在欺骗美国财政部,这是非常愚蠢的事。他这么做,部分出于怨恨,因为他讨厌财政部,对方也讨厌他。所以他伪造了对美国国债的投标,之类的事情。所以,大概在 4 月 28 号,CEO 和所有人就知道出大事了,他们必须向纽约联邦储备局——纽约联邦储备银行报告。CEO 约翰·古特弗伦德说他会去做,但他没做。他毫无疑问只是拖延了,因为这是件不愉快的事。然后 5 月 15 号,又一次国债拍卖,保罗·莫泽又搞了一堆假投标。此时,一切都完了,因为高层事先知情,而现在一个纵火犯又跑出去放了另一把火。而且他是在他们已经被警告过这家伙是纵火犯之后放的。从那以后,一切就急转直下。当 CEO 得知消息时就必须制止。实际上他们还犯了第三个错误,但同样,和第二个错误相比微不足道。他们在第三个错误中完全低估了事情曝光后的影响,因为——他们被罚了 1.85 亿美元。在银行业,人们因为抵押贷款业务和种种事情被罚几十亿、上百亿美元。对大银行的总罚款,我不知道总数是 300 亿、400 亿还是 10 亿,或者其他数字。所以,他们用罚款的数额来衡量问题的严重性。他们认为 1.85 亿美元的罚款意味着问题比涉及 20 亿美元的要轻,他们完全错了。但主要问题在于,他们知道后没有行动。有一个糟糕的体系已经够糟了,但他们没有行动。在伯克希尔,我们——我了解子公司任何错误行为的主要信息来源是热线。我们有大约 4000 条热线报告——或者说——我们通过热线收到信息——每年大概 4000 次。大部分是琐碎的事情。比如,我旁边的人有口臭之类的。我是说——(笑声)——但有一些是严肃的,我们内部审计负责人贝基·阿米克会查看所有这些。很多人是匿名举报的,可能大部分都是。其中一些,她会转回给公司,可能大部分都是。但——任何看起来严重的事情,你知道,我都会知道,这已经导致了行动——这么说吧,不止一次。我们在调查其中一些事情上花过真金白银。我们有时会派专门的调查员去处理。就像我说的,它揭露了一些我们在母公司绝对不会容忍的做法。我认为这是个好体系。我不认为它完美。我不知道——我敢肯定富国银行也有内部审计,也有热线。我不知道具体事实,但我敢打赌,有很多信息通过热线传进来,我不知道他们用什么系统把这些信息送到合适的人手里。我也不知道在任何特定时间谁做了什么。但那是——如果他们收到了信息——我确信他们收到了——却忽略了它,或者只是把它打回给下层,那是一个巨大、巨大、巨大的错误。查理?你一直在关注。你怎么看?
WARREN BUFFETTYeah, it's true that we at Berkshire probably operate on as — we certainly operate on a more decentralized plan than any company of remotely our size. And we count very heavily on principles of behavior rather than loads of rules. It's one reason at every annual meeting you see that Salomon description. And it's why I write very few communiqués to our managers, but I send them one once every two years and it basically says that we've got all the money we need. We'd like to have more, but we're — it's not a necessity. But we don't have one ounce of reputation more than we need, and that our reputation at Berkshire is in their hands. And Charlie and I believe that if you establish the right sort of culture, and that culture, to some extent, self-selects who you obtain as directors and as managers, that you will get better results that way in terms of behavior than if you have a thousand-page guidebook. You're going to have problems regardless. We have 367,000, I believe, employees. Now, if you have a town with 367,000 households, which is about what the Omaha metropolitan area is, people are doing something wrong as we talk here today. There's no question about it. And the real question is whether the managers at — [audio drops out] — are in a better — are worrying and thinking about finding and correcting any bad behavior, and whether, if they fail in that, whether the message gets to Omaha, and whether we do something about it. At Wells Fargo, you know, there were three very significant mistakes, but there was one that dwarfs all of the others. You're going to have incentive systems at any business — almost any business. There's nothing wrong with incentive systems, but you've got to be very careful what you incentivize. And you can't incentivize bad behavior. And if so, you better have a system for recognizing it. Clearly, at Wells Fargo, there was an incentive system built around the idea of cross-selling and number of services per customer. And the company, in every quarterly investor presentation, highlighted how many services per customer. So, it was the focus of the organization — a major focus. And undoubtedly, people got paid and graded and promoted based on that number — at least partly based on that number. Well, it turned out that that was incentivizing the wrong kind of behavior. We've made similar mistakes. I mean any company's going to make some mistakes in designing a system. But it's a mistake. And you're going to find out about it at some point. And I'll get to how we find out about it. But the biggest mistake was that — and I don't know — obviously don't know all the facts as to how the information got passed up the line at Wells Fargo. But at some point, if there's a major problem, the CEO will get wind of it. And that is — at that moment, that's the key to everything, because the CEO has to act. That Salomon situation that you saw happened because of — on April, I think, 28th, the CEO of Salomon, the president of Salomon, the general counsel of Salomon, sat in a room and they had described to them, by a fellow named John Meriwether, some bad practice, terrible practice, that was being conducted by a fellow named Paul Mozer, who worked for them. And Paul Mozer was flimflamming the United States Treasury, which is a very dumb thing to do. And he was doing it partly out of spite, because he didn't like the Treasury and they didn't like him. So he put in phony bids for U.S. Treasurys and all of that. So on April 28th, roughly, the CEO and all these people knew that they had something that had gone very wrong, and they had to report it to the Federal Reserve Board in New York — the Federal Reserve Bank of New York. And the CEO, John Gutfreund, said he would do it, and then he didn't do it. And he undoubtedly put it off just because it was an unpleasant thing to do. And then on May 15th, another Treasury auction was held, and Paul Mozer put in a bunch of phony bids again. And at this point, it's all over, because the top management had known ahead of time, and now a guy that was a pyromaniac had gone out and lit another fire. And he lit it after they'd been warned that he was a pyromaniac, essentially. And it all went downhill from there. It had to stop when the CEO learns about it. And then they made a third mistake, actually, but again, it pales in comparison to the second mistake. They made a third mistake when they totally underestimated the impact of what they had done once it became uncovered, because they — there was a penalty of 185 million. And in the banking business, people get fined billions and billions of dollars for mortgage practices and all kinds of things. The total fines against the big banks, I don't know whether the total's 30 or 40 or a billion or whatever the number may be. So, they measured the seriousness of the problem by the dimensions of the fine. And they thought $185 million fine signaled a less offensive practice than something involved 2 billion, and they were totally wrong on that. But the main problem was they didn't act when they learned about it. It was bad enough having a bad system, but they didn't act. At Berkshire, we have — the main source of information for me about anything that's being done wrong at a subsidiary is the hotline. Now, we got 4,000 or so hotline reports — or that come — we get communications on the hotline — perhaps 4,000 times a year. And most of them are frivolous. You know, the guy next to me has bad breath or something like that. I mean it's — (laughter) — but there are a few serious ones, and the head of our internal audit, Becki Amick, looks at all those. People — a lot of them come in anonymous, probably most of them. And some of them, she refers back to the companies, probably most of them. And — but anything that looks serious, you know, I will hear about, and that has led to action — well, put it, more than once. And we've spent real money investigating some of those. We put special investigators, sometimes, on them. And, like I say, it has uncovered certain practices that we would not at all condone at the parent company. I think it's a good system. I don't think it's perfect. I don't know what — I'm sure they've got an internal audit at Wells Fargo, and I'm sure they've got a hotline. And I don't know the facts, but I would just have to bet that a lot of communications came in on that, and I don't know what their system was for getting them to the right person. And I don't know who did what at any given time. But that was — it was a huge, huge, huge error if they were getting — and I'm sure they were — getting some communications and they ignored them, or they just sent them back down to somebody down below. Charlie? You've followed it. What are your thoughts on it?
查理·芒格这么说吧,如果某个律师事务所觉得它们知道该怎么解决这类问题,我持怀疑态度。如果你所处的行业里,有一大群人在激励机制的驱动下非常可能做出大量不当行为,那你当然需要一个庞大的合规部门。每一家大型券商都有庞大的合规部门。如果我们也有这样的业务,我们也会有一个庞大的合规部门,对吧,沃伦?
CHARLIE MUNGERWell, put me down as skeptical when some law firm thinks they know how to fix something like this. If you're in a business where you have a whole a lot of people under incentives very likely to cause a lot of misbehavior, of course you need a big compliance department. Every big wirehouse stock brokerage firm has a huge compliance department. And if we had one, we would have a big compliance department too, wouldn't we, Warren?
沃伦·巴菲特那当然。
WARREN BUFFETTAbsolutely.
查理·芒格那当然,但这并不意味着每家公司都应该试图用越来越多的合规来解决自己的问题。我认为,多年来我们之所以麻烦更少,靠的是在选择授予权力的人时更加谨慎,并打造一种信任的文化。我觉得我们的麻烦更少,而不是更多。
CHARLIE MUNGERAbsolutely, but doesn't mean that everybody should try and solve their problems with more and more compliance. I think we've had less trouble over the years by being more careful in whom we pick to have power and having a culture of trust. I think we have less trouble, not more.
沃伦·巴菲特但我们时不时还是会遇到麻烦。
WARREN BUFFETTBut we will have trouble from time to time.
查理·芒格是的,当然。我们总有一天会被打个猝不及防。
CHARLIE MUNGERYes, of course. We'll be blindsided someday.
沃伦·巴菲特查理说一盎司的预防——他说本·富兰克林,他的偶像,说过:“一盎司的预防胜过一磅的治疗。”这话还说得轻了。一盎司的预防,值得远不止一磅的治疗。而我要说,一磅能够及时投入的治疗,值得一吨拖延的治疗。因为——问题从来不会自行消失。约翰·古特弗伦德当初把那个问题叫——他称之为一张交通罚单。他告诉他所罗门的员工说这就是一张交通罚单。你知道,这件事差点毁掉了一家企业。还有另一位 CEO,他们把他碰到的问题描述成一次脚误。你知道,这最终却给机构带来了难以估量的损害。所以,你必须迅速行动。坦率讲,我不知道有比热线和写给我的匿名信更好的制度安排了。我会收到匿名信。在过去六七年里,我大概收到过三四封,并因此带来了重大变革。极偶尔会有人署名。几乎全是匿名的,但这其实没区别,因为——显然,只要有人提醒我们出了状况,绝不会有任何打击报复。但我可以告诉各位,就在我们坐在这里的时候,一定有人在——相当多的人——很可能正在伯克希尔做什么错事,不过通常影响范围很有限。我指的是可能偷点小钱之类的事情。但一旦演变成像富国银行那样的销售行为,你就能看到那会造成多大的损害。
WARREN BUFFETTCharlie says an ounce of prevention — he said when Ben Franklin, who he worships, said, "An ounce of prevention is worth a pound of cure," he understated it. An ounce of prevention is worth more than a pound of cure. And I would say a pound of cure, promptly applied, is worth a ton of cure that's delayed. It — problems don't go away. John Gutfreund said that problem, originally, was — he called it a traffic ticket. He told the troops there at Salomon it was a traffic ticket. You know, and it almost brought down a business. Some other CEO, that they described the problem that he'd encountered as a foot fault. You know, and it resulted in incredible damage to the institution. And so you've got to act promptly. And frankly, I don't know any better system than hotlines and anonymous letters to me. I get anonymous letters. And I've gotten three or four of them probably in the last six or seven years that have resulted in major changes. And very, very occasionally they're signed. Almost always they're anonymous, but it wouldn't make any difference, because there were — will be no retribution against anybody, obviously, if they call our attention to something that's going wrong. But I will tell you, as we sit here, somebody is doing — quite a few people — are probably doing something wrong at Berkshire, and usually, it's very limited. I mean maybe stealing small amounts of money or something like that. But when it gets to some sales practice like was taking place at Wells Fargo, you can see the kind of damage it would do.
无人驾驶汽车将损害 BNSF 和 GEICO
Driverless vehicles would hurt BNSF and GEICO
沃伦·巴菲特我们现在转到分析师乔尼·勃兰特这边。
WARREN BUFFETTWe will now shift over to the analysts and Jonny Brandt.
乔纳森·勃兰特嗨,沃伦。嗨,查理。谢谢你们邀请我。你之前谈到过无人驾驶汽车对 GEICO 业务的风险。但我感觉,无人驾驶卡车可能会收窄铁路的成本优势,即便火车头里的乘务人员最终从两人减到零。对于伯灵顿北方铁路来说,自动驾驶技术更多是机会,还是更多是威胁?
JONATHAN BRANDTHi, Warren. Hi, Charlie. Thanks for having me. You've addressed the risk of driverless cars to GEICO's business. But it strikes me that driverless trucks could narrow the cost advantage of railroads, even if the number of crew members in a locomotive eventually declines from two to zero. Is autonomous technology more of an opportunity or more of a threat for the Burlington Northern?
沃伦·巴菲特哦,我觉得对伯灵顿北方铁路来说,无人驾驶卡车的威胁远大于机会——(笑)。而且我认为,如果无人驾驶汽车普及开来,那只会是因为它们更安全。而这将意味着汽车相关损失的整体经济成本下降了,进而会压低 GEICO 的保费收入。所以,我认为这两者——当无人驾驶汽车——大规模普及——如果延伸到卡车领域,会伤及我们,也会伤及我们的车险业务。我个人的看法是,它们肯定会到来。我觉得可能还要相当长时间,但这要看情况而定。坦率讲,很可能取决于在脱离测试场景后,最初几个月投入运行的经验。如果它们让世界变得更安全,那是天大的好事,但对车险公司不是什么好事。同理,如果他们学会了怎样让卡车行驶得更安全——当前卡车行业往往存在司机短缺——这显然会改善他们相对铁路的竞争地位。查理?
WARREN BUFFETTOh, I would say that driverless trucks are a lot more of a threat than an opportunity — (laughs) — to the Burlington Northern. And I would say that if driverless cars became pervasive, it would only be because they were safer. And that would mean that the overall economic cost of auto-related losses had gone down, and that would drive down the premium income of GEICO. So, I would say both of those — and autonomous vehicles — widespread — would hurt us if they went — if they spread to trucks, and they would hurt our auto insurance business. I think my personal view is that they will certainly come. I think they may be a long way off, but that will depend. It'll probably, frankly, depend on experience in the first early months of the introduction in other than test situations. And if they make the world safer, it's going to be a very good thing, but it won't be a good thing for auto insurers. And similarly, if they learn how to move trucks more safely, there's a — tends to be driver shortages in the truck business now — it obviously improves their position vis-à-vis the railroads. Charlie?
查理·芒格嗯,我觉得这已经讲得非常清楚了。(笑声)
CHARLIE MUNGERWell, I think that's perfectly clear. (Laughter)
沃伦·巴菲特这么多年了,终于得到认可了。(笑声)
WARREN BUFFETTFinally, approval. All these years. (Laughter)
从偏爱“美酒美女”的人手中收购喜诗糖果
Buying See's Candies from someone who preferred "girls and grapes"
沃伦·巴菲特好。1 号站台。这位股东。
WARREN BUFFETTOK. Station 1. The shareholder.
现场股东嗨,沃伦和查理。我叫布莱恩·马丁,来自伊利诺伊州斯普林菲尔德。在 HBO 纪录片《成为沃伦·巴菲特》里,你打了一个很棒的比方,把投资比作击打棒球并且清楚自己的甜蜜点。泰德·威廉姆斯知道他的甜蜜点就是正中直球。当两位考察潜在投资时,一家公司需要具备哪些特质,才会成为你们甜蜜点里的好球,让你们愿意挥棒投入?
AUDIENCE MEMBERHi, Warren and Charlie. My name is Bryan Martin and I'm from Springfield, Illinois. In the HBO documentary, "Becoming Warren Buffett," you had a great analogy comparing investing to hitting a baseball and knowing your sweet spot. Ted Williams knew his sweet spot was a pitch right down the middle. When both of you look at potential investments, what attributes make a company a pitch in your sweet spot that you'll take a swing at and invest in?
沃伦·巴菲特嗯,我不确定我能否用你希望的精确方式来定义它,但——我们基本上一看到就能认出来。它往往会是这样一门生意:出于这样或那样的原因,我们可以往前看 5 年、10 年或 20 年,并判断它现在拥有的竞争优势能持续整个周期。它还要有一位值得信赖的经理人,不仅契合伯克希尔的文化,而且渴望融入伯克希尔的文化。然后就是价格问题。但关键——你知道,当我们收购一家企业时,本质上就是基于我们认为这家企业未来能带来的产出,现在投入一大笔钱。我们做出这一预测的确定性越高,我们的处境就越好——我们对它的感觉就越踏实。你可以回溯到第一笔——那不是我们买下的第一家优秀企业,但称得上是一个分水岭事件——一家相对较小的公司,喜诗糖果。1972 年我们审视喜诗糖果时,面对的问题是:与别的糖果相比,人们还会不会依然愿意自己吃这种糖,也愿意把它送给别人?这根本不是一个人们会为了最低价买糖果的问题。而且我们有一位非常喜欢的经理人。我们买下这家企业——支付了 2500 万美元,不含现金,当时它税前盈利大约 400 万美元。如今,我们从这家公司已经累计拿走的税前利润肯定接近 20 亿美元了。但这仅仅是因为我们当时觉得,人们未必会去买更便宜的糖果。我的意思是,如果你在情人节对你妻子或女朋友说——但愿是同一个人——(笑声)——你知道吧,“喏,亲爱的,这盒糖,我选了出价最低的。”这样的话效果并不好——你在说这番话的时候,它的意义就折损了一点。我们当时对喜诗糖果做出了判断,认为它会很特别——也许这一判断未必一路延续到 2017 年——但我们当时确信它在 1982 年和 1992 年会很特别。幸运的是,我们判断对了。我们现在依然在寻找更多的喜诗糖果,只是规模要远大于此。查理?
WARREN BUFFETTWell, I'm not sure I can define it in exactly the terms you would like, but the — we sort of know it when we see it. And it would tend to be a business that, for one reason or another, we can look out five, or 10, or 20 years and decide that the competitive advantage that it had at the present would last over that period. And it would have a trusted manager that would not only fit into the Berkshire culture, but that was eager to join the Berkshire culture. And then it would be a matter of price. But the main — you know, when we buy a business, essentially, we're laying out a lot of money now based on what we think that business will deliver over time. And the higher the certainty with which we make that prediction, the better off — the better we feel about it. You can go back to the first — it wasn't the first outstanding business we bought, but it was kind of a watershed event — which was a relatively small company, See's Candy. And the question when we looked at See's Candy in 1972 was, would people still want to be both eating and giving away that candy in preference to other candies? And it wouldn't be a question of people buying candy for the low bid. And we had a manager we liked very much. And we bought a business that was — paid $25 million for it, net of cash, and it was earning about 4 million pretax then. And we must be getting close to $2 billion or something like that, pretax, that was taken out of it. But it was only because we felt that people would not be buying, necessarily, a lower-price candy. I mean it does not work very well if you go to your wife or your girlfriend on Valentine's Day — I hope they're the same person — (laughter) — and say, you know, "Here's a box of candy, honey. I took the low bid." You know, it doesn't — it loses a little as you go through that speech. And we made a judgment about See's Candy that it would be special and — probably not in the year 2017 — but we certainly thought it would be special in 1982 and 1992. And fortunately, we were right on it. And we're looking for more See's Candies, only a lot bigger. Charlie?
查理·芒格是啊,嗯,但同样不假的是,我们那时候又年轻又无知。而且——
CHARLIE MUNGERYeah, well, but it's also true that we were young and ignorant then. And —
沃伦·巴菲特现在我们又老又无知。是啊。(笑声)
WARREN BUFFETTNow we're old and ignorant. Yeah. (Laughter)
查理·芒格没错,这也不假。事实的真相是,就算当初以稍高一点的价格买下喜诗糖果,那也是一笔极为明智的决策。你知道,如果他们当时要那个价,我们是不会出手的,所以我们其实沾了不少光,显得比实际更聪明。
CHARLIE MUNGERAnd yes, that's true, too. And the truth of the matter is that it would have been very wise to buy See's Candy at a slightly higher price. You know if they'd asked it, we wouldn't have done it, so we've gotten a lot of credit for being smarter than we were.
沃伦·巴菲特是啊,更准确地说,如果再多要 500 万,我就不会买了。查理那时愿意买,所以,没错。幸运的是,我们当时没有走到不得不用那种方式做决断的地步。但在那个我大概率会退缩的关口,查理是会继续推进的。好在有个人出现了——实际上卖家是——嗯,他是喜诗夫人的孙子,对吧,查理?他是拉里·西的儿子。我说得对吗?或者是拉里·西的兄弟。但他对这生意不感兴趣。他更感兴趣的是——实际上更热衷于美酒和美女。他差点就改主意了。嗯,他确实改了出售的主意。当时我不在场,但里克·盖林告诉我,查理进去做了一个小时的演讲,论述美酒美女比拥有一家糖果公司好在哪里。(笑声)各位,这是真事。那人听完就把公司卖给我们了,所以——(笑声)——碰到这种紧急情况我就把查理搬出来。他——(笑声)
WARREN BUFFETTYeah, and to be more accurate, if it had been 5 million more, I wouldn't have bought it. Charlie would have been willing to buy it, so, yeah. Fortunately, that we didn't get to the point where we had to make that decision that way. But he would've pushed forward when I probably would've faded. It's a good thing that a guy came around — actually the seller was the — well, he's the grandson of Mrs. See, wasn't he, Charlie? He was Larry See's son. Am I correct? Or Larry See's brother. But he was not interested in the business. And he was interested in — more interested in girls and grapes, actually. And he almost changed his mind. Well, he did change his mind about selling. And I wasn't there, but Rick Guerin told me that Charlie went in and gave a — an hour talk on the merits of girls and grapes over having a candy company. (Laughter) This is true, folks. And the fellow sold to us, so that — (laughter) — I pull Charlie out in emergencies like that. He's — (Laughter)
查理·芒格我们十分幸运的是,很早就养成了买那些极为便宜但糟糕生意的习惯。这给了我们大量经验,去试图修复那些无法修复的生意,眼睁睁看着它们一步步滑向灭亡。那一段早期经验实在可怕极了,去修复根本无法修复的东西,以至于我们后来极其擅长避开这类事情。所以,我会说,我们早年的愚蠢反而帮了大忙。
CHARLIE MUNGERWe were very lucky that, early, the habit of buying horrible businesses because they were really cheap. It gave us a lot of experience trying to fix unfixable businesses as they headed downward toward doom. And that early experience was so horrible, fixing the unfixable, that we were very good at avoiding it, thereafter. So, I would argue that our early stupidity helped us.
沃伦·巴菲特是,是。我们学会了不能用猪耳朵做丝绒手提包。
WARREN BUFFETTYeah, yeah. We learned we could not make a silk purse out of a sow's ear.
查理·芒格不,我们学会了——
CHARLIE MUNGERNo, we learned —
沃伦·巴菲特所以,在那之后我们就出去找真丝了。
WARREN BUFFETTSo, we went out looking for silk after that.
查理·芒格但你必须尝试很长时间,失败,并且在上面吃够苦头,才能切实理解。
CHARLIE MUNGERBut you have to try it for a long time and fail and have rub — have your nose rubbed in it to really understand it.
“会有掠夺者”觊觎护城河
"There are going to be marauders" at the moat
沃伦·巴菲特好了,贝基?贝基·奎克。
WARREN BUFFETTOK, Becky? Becky Quick.
贝基·奎克这个问题来自俄克拉荷马州塔尔萨的一位名叫马克·布莱克利的股东。他说:“伯克希尔一些核心持股近来出了比平时更多的新闻。富国银行的激励机制和新账户丑闻,美国运通失去好市多合作关系并在高端卡领域追赶,联合航空的客户服务问题,可口可乐和苏打水消费放缓。伯克希尔花多少时间审视其持股?是否可以认为,如果伯克希尔继续持有这些股票,那么投资逻辑依然成立?”
BECKY QUICKThis question comes from a shareholder named Mark Blakley in Tulsa, Oklahoma, who says, "There has been more news than usual in some of Berkshire's core stock holdings. "Wells Fargo in the incentive and new account scandal, American Express losing the Costco relationship and playing catch-up in the premium card space, United Airlines and customer service issues, Coca-Cola and slowing soda consumption. "How much time is spent reviewing Berkshire's stock holdings? And is it safe to assume, if Berkshire continues to hold these stocks, that the thesis remains intact?"
沃伦·巴菲特嗯,我们花很多时间思考——那些都是非常大的持仓。如果你把美国运通、可口可乐和富国银行加起来,那个金额,你知道,往高里说都有好几百亿美元。那些是我们非常喜欢的企业。它们各有特点。以你提到的联合航空为例,我们实际上是四大航空公司每一家最大的股东——我们是四家最大航空公司的最大股东。那更多是基于行业层面的思考。但所有企业都有问题。有些企业也有很大的长处。我个人——你提到了美国运通。如果你读一下美国运通一季报,聊聊他们的白金卡,白金卡表现极好。在全球都在增长。你知道,我觉得英国刷卡金额增长了 17% 左右,日本、墨西哥用原币——或者说本地货币——算增长了 15%,在美国也非常好。所有这些生意都有竞争。我们不是因为认为美国运通、富国银行、联合航空、可口可乐永远不会出问题、永远不会遇到竞争才买它们的。我们买它们——我们买的原因是——我们认为它们握着一手极好极好的牌。我们喜欢其中很多家的财务政策。我们喜欢它们的市场地位。我们买过很多企业。我们确实会去审视,我们认为它们在哪里拥有持久的竞争优势。而且我们很清楚,如果你有一家非常好的企业,你就会有众多竞争对手试图把它从你手里夺走。接下来你就得判断,你那家具体的公司、具体的产品和管理层,抵御竞争对手的能力怎样。竞争对手不会消失,但——我们认为——我不打算具体点名——这些公司通常地位非常扎实。我基本上是这样打比方的——如果你有一家出色的企业,哪怕像喜诗糖果这样比较小的,你基本上等于拥有一座经济城堡。而在资本主义体制下,总会有人想从你手里把这座城堡抢走。所以,你需要周围有一条护城河,用各种能起保护作用的方式把它护住。然后你还需要城堡里有一位相当擅长击退掠夺者的骑士。但掠夺者总会有。它们永远不会消失。如果回看——我觉得可口可乐是 1886 年。美国运通是 18——我不太确定——51 年还是 52 年——起家做的是快递业务。富国银行是——我记不清是哪年创办的。顺便说一句,美国运通也是亨利·威尔斯(Henry Wells)和威廉·法戈(William Fargo)创办的。所以这些公司遭遇过数不清的挑战。它们以后还会遇到更多挑战。我们自己拥有的公司也遇到过挑战。我们的保险业务遇到过挑战。但是,你知道,我们从 1968 年以 800 万美元买下国民赔偿公司起步。幸运的是,我们有 GEICO 的托尼·奈斯里这样的人。我们有阿吉特·贾恩,他创造了数百亿美元的价值。我们还有一些更小的公司,你可能压根不知道,但确实为我们做出了极其出色的贡献。所以保险业永远会有竞争,但也永远有事情可做,一个极为聪明的管理层,配上不错的分销体系,再加上各种有利条件,是能够击退掠夺者的。所以——有个具体问题是,“花多少时间审视持股?”我要说,我每天都在做。我相信查理每天都在做。查理?
WARREN BUFFETTWell, we spend a lot of time think — those are very large holdings. If you add up American Express, Coca-Cola, and Wells Fargo, I mean, you're getting up, you know, well into the high tens of billions of dollars. And those are businesses we like very much. There're different characteristics. In the case of — you mentioned United Airlines, we actually are the largest holder of all four of the — we're the largest holder of the four largest airlines. And that is much more of an industry thought. But all businesses have problems. And some of them have some very big plusses. I personally — you mentioned American Express. If you read American Express's first quarter report and talk about their Platinum Card, the Platinum Card is doing very well. The gains around the world. You know, I think there were 17 percent or something like that in billings in the U.K. and 15 percent is original currency — or the local currency — Japan, Mexico, and very good in the United States. There's competition in all these businesses. If we thought — we did not buy American Express or Wells Fargo or United Airlines, Coca-Cola, with the idea that they would never have problems or never have competition. What we did buy — why we did buy them — is we thought they had very, very strong hands. And we liked the financial policies in the cases of many of them. We liked their position. We've bought a lot of businesses. And we do look to see where we think they have durable competitive advantage. And we recognize that if you've got a very good business, you're going to have plenty of competitors that are going to try and take it away from you. And then you make a judgment as to the ability of your particular company and product and management to ward off competitors. They won't go away, but the — we think — I'm not going to get into specific names on it — but those companies generally are very well-positioned. I've likened essentially — if you've got a wonderful business, even if it was a small one like See's Candy, you basically have an economic castle. And in capitalism, people are going to try and take away that castle from you. So, you want a moat around it, protecting it in various ways that can protect it. And then you want a knight in the castle that's pretty darn good at warding off marauders. But there are going to be marauders. And they'll never go away. And if you look at — I think Coca-Cola was 1886. American Express was 18 — I don't know — '51 or '52 — starting out with an express business. Wells Fargo was — I don't know what year they were started. Incidentally, I — American Express was started by [Henry] Wells and [William] Fargo as well. So these companies had lots of challenges. And they'll have more challenges. And the companies we own have had challenges. Our insurance business has had challenges. But, you know, we started with National Indemnity's $8 million purchase in 1968. And fortunately, we've had people like Tony Nicely at GEICO. And we've had Ajit Jain, who's added tens of billions of value. And we've got some smaller companies that you probably don't even know about, but really have done a terrific job for us. So there'll always be competition in insurance, but there'll always be things to do that a really intelligent management with a decent distribution system, various things going for him, can do to ward off the marauders. So I — there was a specific question, "How much time is spent reviewing the holdings?" I would say that I do it every day. I'm sure Charlie does it every day. Charlie?
查理·芒格嗯,我觉得我在这方面也没什么可补充的了。(笑声)
CHARLIE MUNGERWell, I don't think I had anything to add to that, either. (Laughter)
沃伦·巴菲特如果他再不参与,我们就要扣他工资了。(笑声)
WARREN BUFFETTWe'll cut his salary if he doesn't participate here. (Laughter)
我们与 AIG 的再保险交易“应该会做得不错”
"We think we'll do well" with AIG reinsurance deal
沃伦·巴菲特好的,杰伊·盖尔布。
WARREN BUFFETTOK, Jay Gelb.
杰伊·盖尔布这个问题是关于伯克希尔与 AIG 的追溯性再保险交易,这是同类交易中规模最大的一次。基于 AIG 在准备金不足方面的历史记录,以及伯克希尔投资浮存金的机会,您有多大信心这份合同(以 100 亿美元保费为回报,覆盖高达 200 亿美元的 AIG 准备金)最终能为伯克希尔带来利润?
JAY GELBThis question is on Berkshire's retroactive reinsurance deal with AIG, which was the largest ever of its kind. Based on AIG's track record of reserve deficiencies and the opportunity for Berkshire to invest the float, what is your level of confidence that this contract covering up to $20 billion of AIG's reserves in return for $10 billion of premiums will ultimately be profitable for Berkshire?
沃伦·巴菲特嗯,在做每笔交易的时候,我都觉得它很聪明。然后有时候——(笑)——随着交易进行,我会发现并非如此。杰伊知道的这笔交易,但很多人可能不熟悉,是 AIG 将 250 亿超额部分的 80% 的责任转移给了我们。换句话说,他们必须先支付最初的 250 亿美元。然后对于接下来的 250 亿美元,他们每支付一元,我们就要支付其中的 80%,上限是 200 亿美元——也就是 250 亿的 80%。为此,我们得到了 102 亿美元的保费。这笔交易覆盖的是他们在 2015 年 12 月 31 日之前承保(或赚取)的多种业务线的亏损。所以,阿吉特·贾恩为伯克希尔赚的钱比我为您赚的要多得多,但他负责评估这类交易。我们自己也会进行大量的讨论。我只是觉得这事很有趣。我特别觉得他们将要付给我们的 102 亿美元很有趣。我们的结论是,我们认为现在拿到 102 亿美元,然后未来(从现在到世界末日之间)可能最多赔付 200 亿美元,在这笔大生意上,我们应该会做得不错。AIG 做这笔交易有非常充分的理由,因为他们的准备金一直受到批评。这笔交易基本上——很可能,而且我认为也应该——平息了关于他们那部分业务准备金是否充足的问题。我们拿到了 102 亿美元。问题在于我们赔付的速度有多快,以及赔付的金额有多少。阿吉特做了 99% 的思考工作。我只贡献了 1%。我们会预测我们认为可能发生的情况。我们也知道,无论我们的预测如何,它都可能是错的,但我们会尽量保守。我们做过相当多此类交易。这是最大的一笔。第二大的笔是几年前劳合社(Lloyd's of London)架构的一个实体。我们曾在一次涉及超过 10 亿美元保费的交易上犯过错。我是说,明显错了。还有另外几笔交易,结果好坏取决于你假设我们能从资金中获得多少收益。但它们还算可以。不过,结果可能没有我们当初预想的那么好。但总的来说,在这方面我们做得还行。当我们手头有 900 多亿美元现金的时候,就没那么好了。所以,第一季度我们额外拿到的 102 亿美元,目前只能给我们带来微薄收益。微薄收益可不符合让这笔交易变得有吸引力的公式。因此,我们确实必须假设我们能找到这些钱的用途,但钱会和我们在一起相当长一段时间。我认为我们的计算偏保守。这些计算与 AIG 所做的计算并不完全相同。我的意思是,我们自己会估算赔付额之类的。我想——实际上,我认为从 AIG 的角度来看,这是一笔相当好的交易。因为他们用 102 亿美元卸掉了 200 亿美元的潜在损失。而且我相信,他们让投资界相信,在 2015 年之前的时期,出现这笔交易未考虑的、不利发展的可能性非常小。查理?
WARREN BUFFETTWell, at the time we do every deal, I think it's smart. And then sometimes — (laughs) — I find out otherwise as we go along. The deal, that Jay knows, but might be unfamiliar to many people, is that AIG transferred to us the liability for 80 percent of 25 billion — excess — of 25 billion. In other words, they had to pay the first 25 billion. And then on the next 25 billion, we had to pay 80 percent of what they paid up to a limit of 20 billion, 80 percent of 25. And we got paid $10.2 billion for that. And we had — and this applies to their losses in many classes of business written — or earned — before December 31st, 2015. So Ajit Jain, who has made a lot more money for Berkshire than I — for you — than I have, but he evaluates that sort of transaction. We talk about it a fair amount ourselves. I just find it interesting. I particularly find the 10.2 billion that they're going to give us interesting. And the — we come to the conclusion that we think we'll do well by getting 10.2 billion today with a maximum payout of 20 billion over some — I mean, between now and judgment day — on this large piece of business. AIG had very good reasons for doing this, because their reserves had been under criticism. And this essentially — probably — and should have, I think — put to bed the question of whether they were underreserved on that business. And we get the 10.2 billion. And the question is how fast we pay out the money and how much money we pay out. And Ajit does 99 percent of the thinking on that. And I do one percent. And we project out what we think will happen. And we know whatever our projection is, that it will be wrong, but we try to be conservative. And we've done a fair amount of these deals. This is the largest. The second largest was a creature that was formed out of Lloyd's of London some years ago. And we've been wrong on one transaction that involved something over a billion of premium. I mean clearly wrong. And there are a couple of others that may or may not work out depending on what you assume we have earned on the funds. But they're OK. But they probably didn't come out as well as we thought they would, though. But overall, we've done OK on this. It's less OK when we're sitting around with 90-plus billion of cash. So the incremental 10.2 billion we took in in the first quarter is earning us peanuts at the moment. And peanuts is not what fits into the formula for making this an attractive deal. So we have — we do have to assume we'll find uses of the money, but the money will be with us quite a while. And I think our calculations are on the conservative side. They are not the identical calculations that AIG makes. I mean, we come up with our own estimate of payouts and all of that. And I think it — actually, I think it was quite a good transaction from AIG's standpoint. Because they did take 20 billion of potential losses off for 10.2 billion. And I think they satisfied the investing community that they were quite unlikely to have adverse development in the period prior to 2015 that was not accounted for by this transaction. Charlie?
查理·芒格嗯,我认为这类活动本身是危险的。但——这也是它的吸引力之一。我不认为世界上还有哪两个人比阿吉特和沃伦更擅长这类交易。也没有人拥有像我们这样的经验。只要让我更多地参与这类生意,我愿意接受一些额外担忧。
CHARLIE MUNGERWell, I think it's intrinsically a dangerous kind of activity. And — but that's one of its attractions. I don't think there are any two people in the world that are better at this kind of transaction than Ajit and Warren. And nobody else has had the experience we've had. Just get me in a lot more of those businesses and I'll accept a little extra worry.
沃伦·巴菲特还有一点我也应该提到,我们实际上是世界上唯一一家会签这种合同,并且能让对方满意的保险公司。我的意思是,当有人交给你 102 亿美元,并说:“我指望你未来(即使是在 50 年后)归还最后的每一分钱,最多 200 亿美元。”他们几乎没几个人愿意把这 102 亿美元交出去。所以,愿意站在交易另一边的公司非常有限。我是说,有实力做这么大交易的公司根本没多少。但是——
WARREN BUFFETTThere's one thing I should mention, too, that we actually were the only insurance operation in the world that would write that sort of a contract and that — where it would be satisfactory to the other party. I mean, when somebody hands you $10.2 billion and says, "I'm counting on you to pay 20 billion back, even if it's 50 years from now, on the last dollar," there are very few people that they'd want to hand 10.2 billion to. And there — So it's a — there's limited people on the other side. I mean, there's not that many people remotely that have that kind of size deal. But —
查理·芒格“非常有限”这个说法很贴切。他的意思是“只有一家”。(笑声)
CHARLIE MUNGER"Very few" is a good expression. He means "one." (Laughter)
沃伦·巴菲特是的。
WARREN BUFFETTYeah.
“恰当地度过一生,就是学习、学习、再学习”
"A life properly lived is just learn, learn, learn"
沃伦·巴菲特好,我们转向 2 号区域。
WARREN BUFFETTOK. We'll go to station 2.
现场股东巴菲特先生、芒格先生,你们好。我叫格兰特·吉布森(音),来自科罗拉多州丹佛市,这是我连续第五年参会了。谢谢你们邀请我们。
AUDIENCE MEMBERHello, Mr. Buffett, Mr. Munger. My name's Grant Gibson (PH). I'm from Denver, Colorado, and this is my fifth consecutive year here. So thank you for having us.
沃伦·巴菲特谢谢你来参会。
WARREN BUFFETTThanks for coming.
现场股东非常感谢。巴菲特先生,冒昧了,这个问题是问芒格先生的。(笑声)在您职业生涯中经历过的数千次谈判和商业交易中,您能否向大家描述一下,有哪一次是您印象最深刻、最喜欢,或是在其他方面特别值得一提的?
AUDIENCE MEMBERAppreciate it. With all due respect, Mr. Buffett, this question is for Mr. Munger. (Laughter) In your career of thousands of negotiations and business dealings, could you describe for the crowd which one sticks out in your mind as your favorite or is otherwise noteworthy?
查理·芒格嗯,我倒不觉得有哪个是“最喜欢”的。但作为一次学习经历,对我们帮助最大的可能是喜诗糖果。它让人看到了品牌的力量,以及那种无需投入额外工作,就能源源不断、持续增长的资金流入。(笑声)
CHARLIE MUNGERWell, I don't think I've got a favorite. But the one that probably did us the most good as a learning experience was See's Candy. It's just the power of the brand, the unending flow of ever-increasing money with no work. (Laughter)
现场股东听起来真不错。(笑声)
AUDIENCE MEMBERSounds nice. (Laughter)
查理·芒格确实不错。而且我不确定,如果当初没买下喜诗糖果,我们后来会不会买入可口可乐。我认为,恰当地度过一生,就是不断地学习、学习、再学习。而且,我觉得伯克希尔通过极其漫长的学习,从这些投资决策中获益巨大。每当你任命一个此前从未有过大型资本配置经验的新人,都像是在掷骰子。我认为,我们正因为已经做了这么久,境况才要好得多。此外——但这些决策相互交融,贯穿始终的一个特点,就是持续学习。如果我们没有持续学习,你们甚至不会出现在这里。你们可能还活着,但不会在这里。(笑声)
CHARLIE MUNGERIt was. And I'm not sure we would have bought the Coca-Cola if we hadn't bought the See's. I think that a life properly lived is just learn, learn, learn all the time. And I think Berkshire's gained enormously from these investment decisions by learning through a long, long period. Every time you appoint a new person that's never had big capital allocation experience, it's like rolling the dice. And I think we're way better off having done it so long. And — But the decisions blend, and the one feature that comes through is the continuous learning. If we had not kept learning, you wouldn't even be here. You'd be alive probably, but not here. (Laughter)
沃伦·巴菲特没有什么比深陷一个糟糕生意里的痛苦——(笑)——更能让你懂得欣赏好生意的了。
WARREN BUFFETTThere's nothing like the pain of being in a lousy business — (laughs) — to make you appreciate a good one.
查理·芒格是啊,也没有什么比进入一个货真价实的好生意更令人愉悦的了,而且这本身就是一种学习体验。我有个朋友说:“钓鱼的第一条规则,是去有鱼的地方钓鱼。第二条规则是,永远别忘记第一条规则。”(笑声)我们已经在有鱼的地方越来越擅长钓鱼了。
CHARLIE MUNGERWell, there's nothing like getting into a really good one that's a very pleasant experience and it's a learning experience. I have a friend who says, "The first rule of fishing is to fish where the fish are. And the second rule of fishing is to never forget the first rule." (Laughter) And we've gotten good at fishing where the fish are.
沃伦·巴菲特是啊,他这只是打个比方。
WARREN BUFFETTYeah, that's only metaphorically.
查理·芒格有太多别的——
CHARLIE MUNGERThere're too many other —
沃伦·巴菲特我有一次跟查理一起去钓鱼。他什么也没钓到——
WARREN BUFFETTI went to fish with Charlie one time. He didn't get —
查理·芒格那该死的水面上船太多了。(笑声)但鱼还是在那里。
CHARLIE MUNGERThere are too many other boats in the damn water. (Laughter) But the fish are still there.
沃伦·巴菲特是啊,我们 1966 年在巴尔的摩买了一家百货公司。要说有什么切身体会比什么都管用,那就是:你得决定要不要在一个尚未发展成熟、还不足以养活一家新店的地方开店,但你的竞争对手可能会抢先一步进去。然后你又要决定要不要跟着跳进去。如果你跳进去,这事反而就搞砸了。现在有两家店,而连一家都不太撑得起来。这些博弈该怎么玩——这些商业博弈——你只有试过才能学到很多东西。而你实际上学到的是,哪些博弈该躲开。我是说,你只要避开一堆烂生意,就已经开了个非常好的头,因为——这些类型我们全试过了。
WARREN BUFFETTYeah, we bought a department store in Baltimore in 1966. And there's really nothing like being in an experience of trying to decide whether you're going to put a new store in a area that hasn't really developed yet enough to support it, but your competitor may move there first. And then you have the decision of whether to jump in. And if you jump in, that kind of spoils it. Now you've got two stores where even one store isn't quite justified. How to play those games — those business games — is — you learn a lot by trying. And what you really learn is which ones to avoid. I mean, it — you just stay out of a bunch of terrible businesses, you're off to a very great start, as far as — because we've tried them all.
查理·芒格但你真的能从中学到东西,因为这种经历很像吃牛杂汉堡,它一定会引起你的注意。(笑声)
CHARLIE MUNGERBut you can really learn, because the experience is a lot like eating cuttle (PH) burgers. And it really gets your attention. (Laughter)
沃伦·巴菲特呃,我们就不展开讲这个了。(笑声)
WARREN BUFFETTWell, we won't expand on that. (Laughter)
在 IBM、谷歌和亚马逊上犯的错
Making mistakes with IBM, Google, and Amazon
沃伦·巴菲特安德鲁·罗斯·索金。
WARREN BUFFETTAndrew Ross Sorkin.
安德鲁·罗斯·索金早上好,沃伦。这个问题来自一位长期股东——我得告诉你,他昨晚在希尔顿酒店大堂拦住我,非要问这个问题。“沃伦,多年来你一直不碰科技公司,说它们太难预测,而且没有护城河。后来你在投资 IBM 时似乎改变了看法,最近投资苹果时又再次改变了看法。“但上周五你说 IBM 未达预期,已经卖掉了我们三分之一的仓位。“你对 IBM 和苹果的看法不同吗?关于投资科技公司,你又学到了什么?”
ANDREW ROSS SORKINGood morning, Warren. This question comes from a long-time shareholder who I should tell you accosted me last night in the lobby of the Hilton Hotel with this question. "Warren, for years, you stayed away from technology companies, saying they were too hard to predict and didn't have moats. Then you seemed to change your view about technology when you invested in IBM, and again when you recently invested in Apple. "But then on Friday you said IBM had not met your expectations and sold a third of our stake. "Do you view IBM and Apple differently? And what have you learned about investing in technology companies?"
沃伦·巴菲特嗯,我对它们确实看法不同。不过,你知道,显然我当初买 IBM——六年前开始买的时候——以为它在接下来的六年里会表现得比实际情况更好。而苹果——我认为它们处在截然不同的行业。从分析护城河、消费者行为之类的角度看,我认为苹果更像一家消费品企业。它显然是一款集成了各种技术元素的产品。但就推演其潜在客户未来会怎么做而言,与推演 IBM 的客户相比,那是另一种分析。这并不意味着那种分析就是对的。时间会给出答案。但这确实是两种不同类型的决策。我在第一个决策上错了,第二个是对是错,我们拭目以待。我并不认为它们是苹果对苹果,也不完全认为是苹果对橙子,但——大概介于两者之间吧。查理?
WARREN BUFFETTWell, I do view them differently. But, you know, obviously, when I bought the IBM — started buying it six years ago — I thought it would do better in the six years that have elapsed than it has. And Apple — I regard them as being in quite different businesses. I think Apple is much more of a consumer products business, in terms of the — in terms of sort of analyzing moats around it, and consumer behavior, and all that sort of thing. It's obviously a product with all kinds of tech built into it. But in terms of laying out what their prospective customers will do in the future, as opposed to, say, IBM's customers, it's a different sort of analysis. That doesn't mean it's correct. And we'll find out over time. But they are two different types of decisions. And I was wrong on the first one, and we'll find out whether I'm right or wrong on the second. But I do not regard them as apples and apples, and I don't quite regard them as apples and oranges, but they're — it's somewhat in between on that. Charlie?
查理·芒格嗯,我们避开科技股,是因为我们觉得在这方面没有优势,而别人有。我认为,不在别人比你强的领域玩,是个好主意。但你要问我,回过头看,我们在科技领域犯的最大错误是什么,我觉得我们本来聪明到足以看懂谷歌。那些广告在早期的效果比什么都好得多。所以我要说,在这一点上我们有负于你们。我们当时有能力做到,却没有做。我们也不断在干这种事。
CHARLIE MUNGERWell, we avoided the tech stocks, because we felt we had no advantage there and other people did. And I think that's a good idea not to play where the other people are better. But, you know, if you ask me, in retrospect, what was our worst mistake in the tech field, I think we were smart enough to figure out Google. Those ads worked so much better in the early days than anything else. So I would say that we failed you there. And we were smart enough to do it and didn't do it. We do that all the time, too.
沃伦·巴菲特是啊。比如说,我们很早就通过 GEICO 成了谷歌的客户。我们亲眼看到了——我不——这些数字早就过时了,但我——我记得当时每次点击要付给他们 10 或 11 美元之类。任何时候,每当有人只是点了一小下,你那边的成本完全是零,而你却要付给对方 10 或 11 美元,你心里清楚,那是门好生意,除非有人能把它从你手里抢走。所以我们近距离看到了它的影响力。顺带一提,如果今晚你们谁在酒店房间里没事干,可以不停地去点 Progressive 之类的广告。(笑声)别真这么干啊。(笑声)我只是脑子里突然闪过这个念头。(笑声)但你知道,那确实——你从来没见过一门生意——几乎从没见过——像那样的,在那种——我觉得 LASIK 眼科手术之类的,我记得数字好像是每次点击 60 或 70 美元,没有增量成本——零成本。而且我认识那帮人。我是说,他们的招股说明书实际上是自己起草的。他们来见过我。是在最初那份招股书之后不久,他们上市之后,那时间甚至比伯克希尔还稍晚一点。所以我有很多渠道去提问或做类似的事,去搞懂它。但我搞砸了——(笑)——而且——
WARREN BUFFETTYeah. We were their customer very early on with GEICO, for example. And we saw — I don't — these figures are way out of date, but I — as I remember, you know, we were paying them 10 or 11 dollars a click or something like that. And any time you're paying somebody 10 or 11 bucks every time somebody just punches a little thing where you've got no cost at all, you know, that's a good business, unless somebody's going to take it away from you. And so we were close up, seeing the impact of that. And incidentally, if any of you don't have anything to do in your hotel rooms tonight, just keep punching Progressive or something. And — (Laughter) Don't really do that. (Laughter) The thought just happened to cross my mind. The — (Laughter) But, you know, that is — and you've never seen a business — almost never seen a business — like it, where — And I think for LASIK surgery and things like that, I think the figures were, you know, 60 or 70 bucks a click with no incremental — no cost. So — and I knew the guys. I mean, they actually designed their prospectus. They came to see me. And they — a little bit after the original one, when they went public, a little bit after Berkshire even. And so I had plenty of ways to ask questions or anything of the sort, educate myself. But I blew it — (laughs) — and —
查理·芒格我们也放跑了沃尔玛。那件事当时完全是板上钉钉的事,我们足够聪明,能看明白,但我们没动手。
CHARLIE MUNGERWe blew Walmart, too. When it was a total cinch, we were smart enough to figure that out and we didn't.
沃伦·巴菲特是啊,看明白——执行才算数。所以——(笑)不管怎样,我们——而且我在 IBM 上可能犯了两个错误。我是说,你知道,它——在我看来,各个细分领域的赢家会是谁,或者像云服务这类业务会卷入多大程度的价格竞争,这些更难预测。我——前几天我说了句话,那确实相当了不得,我当时——我问查理能不能想到类似的例子——有一个人,几乎同时在两个很不一样的行业里,从无到有,打造出了不起的经济机器,正如已经发生的那样——
WARREN BUFFETTYeah, figuring out — execution is what counts. So — (Laughs) Anyway, we'll — and I could be making two mistakes on IBM. I mean, the — you know, they're — they — It's harder to predict, in my view, the winners in various items, or how much price competition will enter in to something like cloud services and all of that. I will — I made a statement the other day, which it's really remarkable, and I was — I asked Charlie whether he could think of a situation like it — where one person has built an extraordinary economic machine in two really pretty different industries, you know, almost simultaneously, as has happened —
查理·芒格从零开始,白手起家。
CHARLIE MUNGERFrom a standing start at zero.
沃伦·巴菲特从零开始,白手起家,另一边面对的对手——是拥有雄厚资本和种种资源的竞争对手。在零售业做到这一点,又在云端做到这一点,就像杰夫·贝索斯(Jeff Bezos)做到的,我是说,我——像梅隆家族那些人投资过很多不同行业等等。但贝索斯实际上是同时兼任两家从零起步的公司的 CEO,你知道,安迪·格鲁夫以前在英特尔常说,“想想看,如果你有一颗银弹,可以射向并消灭一个竞争对手,你会选谁?”我觉得,无论是在云端还是在零售业,都有很多人会把那颗银弹瞄向杰夫。而且他干出来的——这是另一种游戏——但他,你知道,在《华盛顿邮报》那张牌上,他打得也极其漂亮,我觉得可能没人能打得更好。所以这是一项非凡的商业成就,他实际参与了这两家企业的运营执行,而不只是出资,这两家企业让竞争对手感到畏惧的程度,恐怕不亚于你能找到的任何公司。这真是——查理,你还有什么要补充的吗?
WARREN BUFFETTFrom a standing start at zero, with other — with competitors with lots of capital and everything else. To do it in retailing and to do it with the cloud, like Jeff Bezos has done, I mean, I — People like the Mellons invested in a lot of different industries and all of that. But he has been, in effect, the CEO, simultaneously, of two businesses starting from scratch that if — you know, Andy Grove used to use — at Intel — used to say, you know, "Think about if you had a silver bullet and you could shoot it at — and get rid of one of your competitors, who would it be?" Well, I think that both in the cloud and in retail, there are a lot of people that would aim that silver bullet at Jeff. And he's done — it's a different sort of game — but he's, you know, at The Washington Post, he's played that hand as well as anybody I think possibly could. So it's a remarkable business achievement, where he's been involved, actually, in the execution, not just bankrolling it, of two businesses that are probably as feared by their competitors, almost, as any you can find. It's — Charlie, you got further thoughts?
查理·芒格嗯,我们有点像梅隆家族的那些老派人,干得也还算不错。而杰夫·贝索斯是另一个物种。(笑声)
CHARLIE MUNGERWell, we're sort of like the Mellons, old-fashioned people who done all right. And Jeff Bezos is a different species. (Laughter)
沃伦·巴菲特而且我们完完全全错过了,说句题外话。我们连一股亚马逊都没买过。(笑)
WARREN BUFFETTAnd we missed it entirely, incidentally. We never owned a share of Amazon. (Laughs)
巴菲特为投资竞争激烈的航空业进行解释
Buffett defends investing in competitive airline industry
沃伦·巴菲特好的,格雷格·沃伦。
WARREN BUFFETTOK, Gregg Warren.
格雷格·沃伦沃伦,我的问题也涉及最近的一些股票买入。与铁路不同,铁路凭借已建成的、几乎无法复制的铁路网和通行权而享有巨大的进入壁垒,而航空业似乎几乎没有什么优势,即便有也很少。即便经历过我们过去 15 年看到的整合,进入壁垒依然很低,退出壁垒却很高。这个行业还面临低转换成本和激烈的价格竞争,并且严重受燃料成本影响,燃料价格上涨时难以转嫁,燃料价格下跌时反而引发更激烈的价格竞争。相比之下,铁路客户几乎没有选择,因此议价能力有限,而且燃料附加费机制让铁路行业能够缓解燃料价格波动。自从宣布买入航空股以来,您多次指出这两个行业截然不同,不应将其与伯克希尔十年前进入铁路行业相提并论。那么,您能否跟我们讲讲,是什么让您确信这一次航空业已足够不同,以至于伯克希尔向四大航空公司投下将近 100 亿美元?因为在我看来,UPS(您持有少量股份)和联邦快递,两者都建立在更易识别、更为持久的竞争优势之上,拥有更宽的经济护城河,对长期投资者而言可能是更好的选择。
GREGG WARRENWarren, my question relates to some recent stock purchases as well. Unlike the railroads, which benefit from colossal barriers to entry due to their established, practically impossible to replicate, networks of rail and rights of way, the airline industry seems to have few, if any advantages. Even with the consolidation we've seen during the past 15 years, the barriers to entry are few and the exit barriers are high. The industry also suffers from low switching cost and intense pricing competition, and is heavily exposed to fuel costs, with rising fuel prices being difficult to pass on, and declining fuel prices leading to more price competition. Compare this with rail customers who have few choices and thus wield limiting buying power, and where fuel charges allow the industry to mitigate fuel price fluctuations. While you've noted several times since the airline stock purchases were announced that the two industries are quite different and that comparisons should not be made to Berkshire's move into railroads a decade ago, could you walk us through what convinced you that the airlines were different enough this time around for Berkshire to invest close to $10 billion in the four major airlines? Because it would seem to me that UPS, which you have a small stake in, and FedEx, both of which have wider economic moats built on more identifiable and durable competitive advantages, would be a better option for long-term investors.
沃伦·巴菲特是的,我们在航空股上的决定,跟我们参与铁路业务没有任何关系。我的意思是,你可以把它们归类——也许归为运输业务之类——但两者毫无关联,这种关联不亚于我们拥有 GEICO 或任何其他业务的程度。你找不到比这更艰难的行业了,自从奥维尔[莱特]飞上天之后,我就说过,要是真有人替投资者着想,就该让威尔伯[莱特]把他打下来,替大家省下往后一百年赔进去的大把钞票。你可以上网搜索“航空公司”和“破产”,会发现过去几十年里大概有一百家左右的航空公司破产。实际上,我和查理曾在美国全美航空(USAir)当过一段时间董事。人们总写我们在全美航空的经历有多糟糕。那的确是我做过的最蠢的事之一。而且有很多——
WARREN BUFFETTYeah, the decision in respect to airlines had no connection with our being involved in the railroad business. I mean, you can classify them, you know, maybe in — as transportation businesses or something. But it had no connection, had no more connection than the fact we own GEICO or, you know, any other business. You couldn't pick a tougher industry, you know, ever since Orville [Wright] went up and I said, you know, that if anybody'd really been thinking about investors, they should have had Wilbur [Wright] shoot him down and save everybody a lot of money for a hundred years. You can go to the internet and type in "airlines" and "bankrupt," and you'll see that something like a hundred airlines — in that general range, you know, gone bankrupt in the last few decades. And actually, Charlie and I were directors for some time of USAir. And people write about how we had a terrible experience in USAir. It was the — one of the dumbest things I'd ever done. And there's a lot of —
查理·芒格你后来从里头也赚了不少钱。
CHARLIE MUNGERYou made a fair amount of money out of it, too.
沃伦·巴菲特对,我们确实赚了不少钱。(笑)
WARREN BUFFETTYeah, and we made a lot of money out of it. (Laughs)
查理·芒格那笔钱是不该赚的。
CHARLIE MUNGERIt was undeserved.
沃伦·巴菲特但我们确实赚了不少钱,因为有一段很短的时期,人们忽然对全美航空热情高涨。我们退出董事会、卖掉持仓之后,全美航空后来又破产了两次。我的意思是,你列举了所有——不是所有——但你列举了好些因素,这些因素注定了经济回报很糟糕。我可以告诉你,如果运力——这是一个竞争极为激烈的行业。问题在于,它是不是一个自杀式竞争的行业,过去它确实是。当几乎所有主要航空公司,以及几十、几十、上百家小航空公司都破产时,你最终总该意识到,也许你选错了行业。这个行业已经有一段时间以 80% 或更高的运力利用率运营——按可用座位英里数计算——你也能看到未来的交付计划之类。所以我认为可以这么说,未来五年或十年,它们的运力利用率会高于历史水平,而正是那些历史水平让它们全部破产。现在的问题是,即便运力利用率到了 80% 以上,它们在定价上还会不会做出自杀式行为,这有待观察。实际上,它们目前的投入资本回报率相当高。如果你去查一下,我觉得比联邦快递或 UPS 都高。但这并不意味着——明天早上,如果你在经营其中一家航空公司,对手降价了,你也会跟着降。而且正如你所说,油价下跌时降价比油价上涨时提价更灵活。所以,这个行业——未来十年是否会比过去一百年多一些定价理性,绝无半点确凿把握。但条件确实有所改善。它们的劳资关系比以前更稳定了,因为基本上所有公司都破产过一轮。在我看来,它们都会形成某种行业性的集体谈判模式。飞行员会出现一定程度的短缺。但这可不像买入喜诗糖果。查理?
WARREN BUFFETTBut we made a lot of money out of it, because there was one little brief period when people got all enthused about USAir. And after we left as directors and after we sold our position, USAir managed to go bankrupt twice in the subsequent period. I mean, you've named all of the — not all of them — but you've named a number of factors that just make for terrible economics. And I will tell you that if capacity — you know, it's a fiercely competitive industry. The question is whether it's a suicidally competitive industry, which it used to be. I mean, when you get virtually every one of the major carriers, and dozens and dozens and dozens of minor carriers going bankrupt, you know, it ought to come upon you, finally, that maybe you're in the wrong industry. It has been operating for some time now at 80 percent or better of capacity — being available seat miles — and you can see what deliveries are going to be and that sort of thing. So if you make — I think it's fair to say that they will operate at higher degrees of capacity over the next five or 10 years than the historical rates, which caused all of them to go broke. Now the question is whether, even when they're doing it in the 80s, they will do suicidal things in terms of pricing, remains to be seen. They actually, at present, are earning quite high returns on invested capital. I think higher than either FedEx or UPS, if you actually check that out. But that doesn't mean — tomorrow morning, you know, if you're running one of those airlines and the other guy cuts his prices, you cut your prices, and as you say, there's more flexibility when fuel goes down to bring down prices than there is to raise prices when prices go up. So the industry, you know — it is no cinch that the industry will have some more pricing sensibility in the next 10 years than they had in the last hundred years. But the conditions have improved for that. They've got more labor stability than they had before, because they're basically all going to — they've been through bankruptcy. And they're all going to sort of have an industry pattern bargaining, it looks to me like. They're going to have a shortage of pilots to some degree. But it's not like buying See's Candy. Charlie?
查理·芒格不是,但投资世界确实变得更难了,竞争更激烈,财富更充裕,而且全国上下对金融的痴迷已经到了无以复加的地步。早年我们摘了很多低垂的果实,那时候极容易,安全边际也非常大。现在我们的经营环境已经不那么有利了。也许我们只有些微小的统计优势,而过去简直就像在桶里打鱼。但那也没什么。当你已经富得流油之后,事情变得难一点,也没什么不好。(笑声)
CHARLIE MUNGERNo, but the investment world has gotten tougher with more competition, more affluence, and more absolute obsession with finance throughout the whole country. And we picked up a lot of low-hanging fruit in the old days, where it was very, very easy. And we had huge margins of safety. Now we operate with a less advantageous general climate. And maybe we have small statistical advantages, where in the old days it was like shooting fish in a barrel. But that's all right. It's OK if it gets a little harder after you get filthy rich. (Laughter)
沃伦·巴菲特嗯,在这一点上,查理比我看得更开。(笑声)
WARREN BUFFETTYeah. Charlie's more philosophical than I am on that point. (Laughter)
查理·芒格唉,沃伦,我没办法把低垂的果实给拿回来。你只能继续伸手去够那些更高的树枝了。
CHARLIE MUNGERWell, I can't bring back the low-hanging fruit, Warren. You're just going to have to keep reaching for the higher branches.
沃伦·巴菲特格雷格——我不太——我认为五年或十年后,营收乘客英里数极有可能会更高。如果航空公司——如果五年或十年后航空公司的股权价值只跟现在一样,我们也能拿到相当合理的回报,因为它们会以相当低的市盈率大量回购股票。所以,如果一家公司年底的整体市值跟年初一样,而流通股变少了,长期来看我们就能赚到不错的回报。而且四大航空公司全都在回购股票——
WARREN BUFFETTGregg, the — I don't — I think the odds are very high that there are more revenue passenger miles five years from now or 10 years from now. If the airlines — if the airline companies are only worth, five or 10 years from now, what they're worth now, in terms of equity, we'll get a pretty reasonable rate of return, because they're going to buy in a lot of stock at fairly low multiples. So if the company's worth the same amount at the end of the year and there's fewer shares of stock outstanding, over time we make decent money. And all four of the major airlines are buying in stock at a —
查理·芒格你得记住,铁路行业曾经在几十年、几十年、几十年的时间里都是个糟糕透顶的行业,后来才变好。
CHARLIE MUNGERYou've got to remember that the railroads were a terrible business for decades and decades and decades and then they got good.
沃伦·巴菲特是啊,我们——我们挺满意——我挺满意这个仓位。很明显,买入全部四家,意味着很难分辨出谁将——至少在我脑子里——很难分辨出谁会是表现最好的。但我确实认为,如果你去看五年或十年后的营收乘客英里数,那个数字大概率会更高。而且那会——会有低成本运营商进来,你知道,像精神航空、捷蓝航空等等,诸如此类。但——我的猜测是,我们持有的这四家公司,营收都会增长。问题在于它们的运营费用率。它们的流通股会大幅减少。所以,即使它们只值今天的价格,我们也可能赚不少钱。但这绝不是十拿九稳的事,差得远。
WARREN BUFFETTYeah, it — we like — I like the position. Obviously, by buying all four, it means that it's very hard to distinguish who will do the — at least in my mind — it's hard to distinguish who will do the best. I do think the odds are quite high that, if you take revenue passenger miles flown five or 10 years from now, it will be a higher number. And that will be — There'll be low-cost people who come in. And, you know, the Spirits of the world and JetBlues, whatever it may be. But the — my guess is that all four of the companies we have will have higher revenues. The question is what their operating ratio is. They will have fewer shares outstanding by a significant margin. So even if they're worth just what they're worth today, we could make a fair amount of money. But it is no cinch, by a long shot.
可口可乐与巴菲特获得“黑色星球奖”
Coca-Cola and Buffett get "Black Planet Award"
沃伦·巴菲特好的,3 号提问区。
WARREN BUFFETTOK, station 3.
现场股东各位早上好。我叫萨维拉·阿莱恩斯(音译),来自德国。我是 Ethecon 伦理与经济基金会的理事会成员。我很高兴能在这里提问。不过,也许你们听到这个问题,不如我这么高兴。
AUDIENCE MEMBERGood morning, everybody. My name is Savilla Aliance (PH). I'm from Germany. And I'm member of board of Ethecon Foundation Ethics and Economy. I'm very happy that I can put my question here. And maybe you are not as happy as I am to listen to it.
沃伦·巴菲特(笑)嗯,我们会尽量保持开心的。谢谢你来参加。(笑声)
WARREN BUFFETT(Laughs) Well, we'll try to stay happy. Thank you for coming. (Laughter)
现场股东谢谢。巴菲特先生,几年前,我看了一部电影,你在里面宣称美元纸币上的那句“我们信仰上帝”并不代表你的哲学。在你看来,只有现金才算数。你的信条是“我信美元”。你显然认为——
AUDIENCE MEMBERThank you. Mr. Buffett, a few years ago, I saw a movie in which you proclaimed that the print on the dollar bill — "In God We Trust" — does not really express your philosophy. In your opinion, only cash counts. And your credo is, "in the dollar I trust." You obviously thought —
沃伦·巴菲特我不记得我这么说过。但是——
WARREN BUFFETTI don't think I've ever said that actually. But —
现场股东嗯,我可以给你看那部电影。(笑)那就能证明了。
AUDIENCE MEMBERWell, I can show you the movie. (Laughs) That will prove.
沃伦·巴菲特哦,好吧,我——给我发个片段。我——
WARREN BUFFETTOh, well, I — send me a clip. I —
现场股东嗯,也许只是开玩笑。但玩笑背后总是有真相。所以——嗯,你当时笑得挺开心的。你作为这个地球上最富有的人之一,难道不是一个好脾气、友善的老先生吗?那些设计美元纸币的人,不管动机是什么,他们肯定想表达,有某种东西比这张印刷纸的价值更高。遗憾的是,你一生中多次表现出你对此有不同看法。你积累了数十亿美元——(掌声)——展现了非凡的聪明才智和技巧,你比许多其他人更懂得如何利用资本主义固有的规则来为自己谋利。但你有没有想过,痛苦的代价、牺牲、对地球母亲的破坏,甚至疾病和死亡,都附着在你如此热切积攒的美元上?(嘘声)就拿可口可乐来说。(嘘声)来自德国的 Ethecon 伦理与经济基金会已将“黑色星球奖”授予董事会成员以及大股东沃伦·巴菲特和赫伯特·艾伦——因为你们对这个集团赚这么多钱的所有行为负有共同责任,不是吗?其中,可口可乐剥夺了人们的——
AUDIENCE MEMBERWell, maybe it was just joking. But always behind a joke there is also a truth. So — well, you laughed heartily at that moment. You, as one of the most richest men in — of all times on this Earth, are you not a good-humored, friendly, elderly gentleman? Whatever motivated those who designed the dollar notes, they certainly wanted to say that there is something higher than the value of this printed paper. Regrettably, you have shown many times in your life that you see this differently. You have accumulated billions of dollars — (applause) — showed extraordinary cleverness and skill, and you knew — you knew better to pick up than many others who, like you, used the rules which are inherent to capitalism for their own intentions. But have you ever given a thought to what troubles and sacrifices, slavery and destruction of Mother Earth, and even diseases and deaths stick to the dollar bills which you gather so eagerly? (Booing) Let's take Coca-Cola. (Booing) Ethecon Foundation Ethics and Economy from Germany has awarded the Black Planet Award to the members of the board of directors as well as to the large shareholders, Warren Buffett and Allen — and Herbert Allen —because you are co-responsible for all of what makes these group make so much money, isn't it? Among other things, Coca-Cola deprives people —
沃伦·巴菲特嗯,我——
WARREN BUFFETTWell, I —
现场股东——他们的饮用水——
AUDIENCE MEMBER— of their drinking water —
沃伦·巴菲特——在某个时候,嗯,我——
WARREN BUFFETT— at some point, yeah, I —
现场股东——在世界上干旱易发的地区。
AUDIENCE MEMBER— in drought-prone areas of the world.
沃伦·巴菲特嗯,你是在提问吗?
WARREN BUFFETTWell, are you asking a question?
现场股东以及许多(听不清)污染了这些地区的地下水。
AUDIENCE MEMBERAnd many (inaudible) contaminate the groundwater in these areas.
沃伦·巴菲特我不想打断你,但你是——(掌声)——在发表演讲还是提问?
WARREN BUFFETTI don't want to interrupt you, but are you — (applause) — making a speech or asking a question?
现场股东嗯,我现在就提问。
AUDIENCE MEMBERWell, I put my question right now.
沃伦·巴菲特好的,不错。
WARREN BUFFETTOK, good.
现场股东如果环境破坏、对健康饮用水权利的垄断以及对工人的无耻剥削继续下去,你会放弃你的可口可乐股票吗?
AUDIENCE MEMBERWill you give up your Coca-Cola shares if the destruction of the environment, the monopolization of the right to healthy drinking water, and the shameless exploitation of the workers continue?
查理·芒格嗯,这更像是一篇演讲,而不是一个问题。
CHARLIE MUNGERWell, that's more of a speech than a question.
沃伦·巴菲特是啊。(掌声)我不认为你刚才引的那句——我说过一两次,那句应该是“我们信任美联储”,因为他们印钞票。要是印太多了,美元就会贬值。但我从没——至少我记得,我从没说过你最初引用的那种话。我想说的是,我这辈子一直吃我喜欢吃的东西。可口可乐——这罐 12 盎司的可口可乐,我一天喝大约五罐。(笑声)每罐大约含 1.2 盎司的糖。你看看人们——不同的人——从各种东西里获取糖分和卡路里。我碰巧相信我喜欢这样喝进 1.2 盎司的糖。而且它令人愉悦。自 1886 年以来,人们都觉得它好喝。我想说的是,如果你根据最近某本出版物上告诉你的,每餐都挑对你最有益的食物,那我祝你好运。我说,“去吧。”但要是你告诉我,那样我能多活一年——我甚至不觉得——要是我这辈子除了西兰花、芦笋和我爱丽丝姨妈要我吃的所有东西以外什么都不吃,我就能多活一年,或者我可以吃所有我喜欢吃的东西,包括巧克力圣代、可口可乐、牛排和土豆煎饼,你知道,我更愿意以我享受的方式吃一辈子,而不是——你知道,用别的方式吃再活一年。(掌声)而且我确实认为这个选择应该由我来做,你明白吗?如果有人觉得糖有害,你知道,也许你会鼓励政府禁糖。但可口可乐里的糖,跟你早上放在葡萄坚果麦片上的糖或者我吃的别的什么里的糖,没区别。所以我认为可口可乐在美国——以及全世界——很久很久以来一直是一个非常、非常积极的角色。你可以看看这家公司的成就清单。(掌声)我真的不希望有人告诉我不能喝它。查理?
WARREN BUFFETTYeah. (Applause) I don't think that quote you had earlier — I have — I've said once or twice that it should say "In the Federal Reserve We Trust" because they print the money. And if they print too much of it, it could decline in value. But I've never — to my knowledge, I've never said anything like you originally said. And I would say this. I think I've been eating things I like to eat all my life. And Coca-Cola — this Coca-Cola's 12 ounces, I drink about five a day. (Laughter) It has about 1.2 ounces of sugar in it. And if you look at what people — different people — get their sugar and calories from, they get them from all kinds of things. I happen to believe that I like to get 1.2 ounces with this. And it's enjoyable. Since 1886, people have found it pleasant. And I would say that if you pick every meal in terms of what somebody in some recent publication has told you is the very best for you, I offer you that. I say, "Go to it." But if you told me that I would live one year longer. And I don't even think that — that I would live one year longer if I'd eaten nothing but broccoli and asparagus and everything my Aunt Alice wanted me to eat all my life or I could eat everything I enjoyed eating, including chocolate sundaes, and Coca-Cola, and steak, and hash browns, you know, I would rather eat what — in a way I enjoy for my whole life than — and — than, you know eat some other way and live another year. (Applause) And I do think that choice should be mine, you know? If somebody decides sugar is harmful, you know, there — maybe you'd encourage the government to ban sugar. But sugar in Coca-Cola is not different than eating sugar, you know, put on my Grape-Nuts in the morning or whatever else I'm having. So I think Coca-Cola's been a very, very positive factor in America for — and the world — for a long, long time. And you can look at a list of achievements of the company. (Applause) And I really don't want anybody telling me I can't drink it. Charlie?
查理·芒格嗯,我的可乐问题是喝无糖可乐解决的。我大口喝这东西,就像别人大口喝我搞不懂的东西一样。我一直这么喝,跟你喝那些可口可乐的时间一样长——我和沃伦一起吃早餐时,他就喝可乐、吃坚果。(笑声)
CHARLIE MUNGERWell, I've solved my Coca-Cola problem by drinking Diet Coke. And I swill the stuff like other people swill I don't know what. And I've been doing it for just as long as you've been taking all those Coca-Colas that — I've had breakfast with Warren when he has Coca-Colas and nuts. (Laughter)
沃伦·巴菲特还相当美味呢。(笑声)
WARREN BUFFETTAnd pretty damn good too. (Laughter)
查理·芒格你要是一直这么干,沃伦,你可能活不到 100 岁。
CHARLIE MUNGERIf you keep doing that, Warren, you may not make a hundred.
沃伦·巴菲特嗯——(笑声)——我觉得长寿里面也有对自己生活感到开心的成分。这不只是——
WARREN BUFFETTWell — (laughter) — I think there's something in longevity to feeling happy about your life, too. It's not —
查理·芒格绝对正确。(掌声)
CHARLIE MUNGERAbsolutely. (Applause)
内在价值预测取决于利率
Intrinsic value projections depend on interest rates
沃伦·巴菲特好的,卡罗尔?
WARREN BUFFETTOK, Carol?
卡罗尔·卢米斯这个问题来自奥地利的弗朗茨·特兰伯格(音)。它涉及内在价值,这个概念既不是——沃伦也许会修正我的定义——既不是一家公司的会计价值,也不是它的股票市场价值,而是其估算的真实价值。问题是:“过去 10 年,伯克希尔的内在价值以什么速度复利增长?你认为未来 10 年内,内在价值又能以什么速度复利增长,请同时说明你的理由?”
<<<END P 10>>>
CAROL LOOMISThis question is from Franz Tramberger (PH) of Austria. And it concerns intrinsic value, which is neither — Warren may rather — he may amend this, my definition here, but — which is neither a company's accounting value nor its stock market value, but is rather its estimated real value. So the question is, "At what rate has Berkshire compounded intrinsic value over the last 10 years? And at what rate, including your explanation for it please, do you think intrinsic value can be compounded over the next 10 years?"
沃伦·巴菲特好的。内在价值,你知道,只能事后计算——或者说收益——只能在事后回顾。但内在价值的纯定义,是从现在到审判日之间产生的现金,按当时认为合适的利率贴现。这个利率在 30 或 40 年期间变化极大。要是你选 10 年,回到 2007 年 5 月,你知道,我们面临过一些不愉快的事。但我们——我想说,我们大概以大约 10% 的速度复利增长。我认为这很难实现,实际上几乎不可能,如果我们继续在这种利率环境下走下去。这是首要的一点——如果你要我给你这个问题的答案,在我给出答案之前,我只能选一个关于未来的统计数据来问你,我不会问你 GDP 增长是多少。我不会问你会是谁当总统。我会问——一百万件事——我会问你,未来 20 年的平均利率是多少,比如 10 年期债券利率,或者你想要的别的什么。如果你假设我们目前的利率结构可能是未来 10 或 20 年的平均水平,那么我会说,要达到 10% 非常困难。另一方面,如果我在利率的整个概率范围内来选,我会说这个增长率可能——可能有点理想化。也很有可能——它或许可行。如果你说,“好吧,我们不能长期维持这些低利率”,我会请你看看日本,你知道,25 年前我们觉得他们的利率不可能持续下去。但现在我们还在看着同样的事。所以我根本不认为预测利率走势是件容易的事。不幸的是,预测利率是给出好答案的内在要求。我认为伯克希尔得到糟糕结果的概率,可能跟你找到的任何东西一样低。得到惊人结果的概率,也跟你找到的任何东西一样低。所以如果我——我——我的最佳猜测会在 10% 左右,但这假设未来 10 或 20 年的利率比过去 7 年高一些——不是大幅提高——但略高一些。查理?
WARREN BUFFETTYeah. Intrinsic value, you know, can only be calculated — or gains — you know, in retrospect. But the intrinsic value pure definition would be the cash to be generated between now and Judgment Day, discounted at an interest rate that seems appropriate at the time. And that's varied enormously over a 30 or 40-year period. If you pick out 10 years, and you're back to May of 2007, you know, we had some unpleasant things coming up. But we've — I would say that we've probably compounded it at about 10 percent. And I think that's going to be tough to achieve, in fact almost impossible to achieve, if we continued in this interest rate environment. That's the number one — if you asked me to give the answer to the question, if I could only pick one statistic to ask you about the future before I gave the answer, I would not ask you about GDP growth. I would not ask you about who was going to be president. I would — a million things — I would ask you what the interest rate is going to be over the next 20 years on average, the 10-year or whatever you wanted to do. And if you assume our present interest rate structure is likely to be the average over 10 or 20 years, then I would say it'd be very difficult to get to 10 percent. On the other hand, if I were to pick with a whole range of probabilities on interest rates, I would say that that rate might be — it might be somewhat aspirational. And it might well — it might be doable. And if you would say, "Well, we can't continue these interest rates for a long time," I would ask you to look at Japan, you know, where 25 years ago, we couldn't see how their interest rates could be sustained. And we're still looking at the same thing. So I do not think it's easy to predict the course of interest rates at all. And unfortunately, predicting that is embedded in giving a good answer to you. I would say the chances of getting a terrible result in Berkshire are probably as low as about anything you can find. Chance of getting a sensational result are also about as low as anything you can find. So if I — I would — I — My best guess would be in the 10 percent range, but that assumes somewhat higher interest rates — not dramatically higher — but somewhat higher interest rates in the next 10 or 20 years than we've experienced in the last seven years. Charlie?
查理·芒格嗯,毫无疑问,以我们现在的规模,未来的回报率百分比会不如我们辉煌的过去。我们一直这么说。现在我们正在证明这一点。(笑声)
CHARLIE MUNGERWell, there's no question about the fact that the future, with our present size is, in terms of percentages of rates of return, is going to be less glorious than our past. And we keep saying that. And now we're proving it. (Laughter)
沃伦·巴菲特你想用这句话结束吗,查理?还是你想——(笑声)
WARREN BUFFETTDo you want to end on that note, Charlie? Or would you care to — (Laughter)
查理·芒格嗯,我倒确实觉得沃伦说对了一点。我认为我们持有的一批企业,平均投资价值比标普 500 指数的平均水平要好。所以我不认为你们股东有什么大问题。
CHARLIE MUNGERWell, I do think Warren's right about one thing. I think we have a collection of businesses that on average has better investment values than, say, the S&P average. So I don't think you shareholders have a terrible problem.
沃伦·巴菲特我想说我们可能——好吧,我确定——我们——我们确实比整个标普 500 指数更以股东为导向。我的意思是,你知道,这家公司的文化是,决策是像所有者——像私人所有者那样做出的。坦白说,这是我们拥有、而许多公司没有的奢侈之处。我的意思是,它们如今有时面临压力,被迫做某些事。我问过的每家上市公司的 CEO 的一个问题是:“如果这家公司完全归你自己所有,你会有什么不同的做法?”答案,你知道,通常是这个、那个,还有一两件别的事。如果你问我们,答案是,你知道,我们正在做的就是如果我们拥有全部——全部股票——时我们会做的事。我认为随着时间的推移,这是一个小小的加分项。还有别的吗,查理?(掌声)
WARREN BUFFETTAnd I would say we probably — well, I'm certain — we have — we do have more of a shareholder orientation than the S&P 500 as a whole. I mean, for — you know, the — This company has a culture where decisions are made for — as an owner, as a private owner would make them. And frankly, that's a luxury we have that many companies don't have. I mean, they're under pressures today, sometimes, to do things. One of the questions I ask the CEO of every public company that I meet is, "What would you be doing differently if you owned it all yourself?" And the answer, you know, is usually this, that, and a couple of other things. If you would ask us, the answer is, you know, we're doing exactly what we would do if we owned them all — all the stock ourselves. And I think that's a small plus over time. Anything further, Charlie? (Applause)
查理·芒格我认为我们还有一个优势。很多其他人试图变得聪明。而我们只是试图保持理性。——(笑声和掌声)——这是一个巨大的优势。试图变得聪明是危险的,尤其当你是在赌博的时候。
CHARLIE MUNGERI think we have one other advantage. A lot of other people are trying to be brilliant. And we're just trying to stay rational. And — (laughter and applause) — it's a big advantage. Trying to be brilliant is dangerous, particularly when you're gambling.
企业税减负的受益者因行业而异
Who benefits from corporate tax cut varies by industry
沃伦·巴菲特好的,乔纳森?
WARREN BUFFETTOK, Jonathan?
乔纳森·布兰特如果企业税率大幅降低,伯克希尔会因它庞大的递延所得税负债而一次性增加账面价值,而且它的未来盈利理论上也应该更高。降低的税率中,有多少会通过比如更低的电价或更低的铁路运费转嫁给伯克希尔的客户?又有多少会归伯克希尔的股东所有?
JONATHAN BRANDTIf corporate tax rates are reduced meaningfully, Berkshire will enjoy a one-time boost to book value because of its sizable deferred tax liability, and its go-forward earnings should be higher, too, at least in theory. How much of the reduced tax rate will be passed along to Berkshire's customers through, for instance, lower electricity rates or lower railroad shipping rates? And how much will go to Berkshire shareholders?
沃伦·巴菲特嗯,问题是这样:在公用事业业务里,低税率带来的所有好处都归了客户。也确实该这样,因为我们被允许的净资产收益率——大体上——我稍微简化一下。但——我们被允许的净资产收益率是按税后基础计算的。公用事业委员会如果税收提高了,大概会允许我们定更高的费率来补偿。如果税收降低了,他们会说,“你们不能因为税率——净资产收益率——因为税率降了就赚更多钱。”所以递延所得税里公用事业那部分就别想了。适用于我们证券未实现收益的递延所得税,好处全归我们。因为我提过我们有 900 多亿的未实现收益。如果税率往哪个方向变了,我们的股东将一分不差地分享到那个变化。然后是你说的其他业务。你提到了铁路,但可以是我们所有其他业务。某种程度上,如果税率降低了,不同行业受竞争格局、玩家数量影响,程度各有不同——有些好处几乎肯定会被竞争吃掉,有些可能吃不掉。这——你知道,经济学家能为此争论很久。但我在很多案例里亲眼见过这种情况。比如英国经历过税率大幅下调。我这辈子也见过多次。我们有过 52% 的公司税率,你知道,有过很多不同的数字。所以我见过行为——经济行为——是怎么运作的。我敢说,任何税率降低的好处,有一部分肯定会被竞争吃掉,也几乎必然有一部分会惠及股东。具体怎么体现,非常看行业和公司本身。查理?嗯,我们——一分不差地,我是说,有 900 亿或 950 亿,如果税率降 10%——降 10 个百分点——那 95 亿是实实在在的。另一方面,如果税率像以前那样升上去——从 28% 升到 35%——他们也能从我们这里拿走。
WARREN BUFFETTYeah, the question is, in the case of our utility businesses, all benefit of lower tax rates goes to customers. And it should be, because we are allowed a return on equity — in general — I mean, I'm simplifying a little bit. But the — We're allowed a return on equity that's computed on an after-tax basis. And the utility commissions would, if taxes were raised, would presumably give us higher rates to compensate for that. And if taxes are lowered, they would say, "You're not entitled to make more money just because tax rates — on equity — because tax rates have been lowered." So forget about the utility portion of the deferred taxes. The deferred taxes that are applicable to our unrealized gains in securities, we would get all the benefit of. Because I mentioned we had 90 billion-plus of unrealized gains. And if the rates were changed on those in either direction, our owners, dollar for dollar, will participate in that. And then you get into the other businesses. You mentioned the railroad, but it can be all of our other businesses. To some extent, if tax rates are lowered, to different degrees in different industries, depending on the number of players, the competitive conditions, some of it may — some if it almost certainly gets competed away. And some of it would likely not be competed away. And that's — you know, economists can argue about that a lot. But I've seen it in action in a lot of cases. You got a big decline in rates, for example, in the U.K. And we've had them over my lifetime. We had 52 percent corporate rates. You know, we've had a lot of different numbers. So I have seen how behavior — economic behavior — works. And I would say that it's certain that some of any lower rate would be competed away. And it's virtually certain that some would enure to the benefit of the shareholders. And it's very industry and company specific in how that plays out. Charlie? Well, we — dollar for dollar, I mean, there's 90 or 95 billion, if the rate were to drop 10 percent, that 9 1/2 billion is — by 10 percentage points — that 9 1/2 billion's real. On the other hand, if it goes up as it did — went up from 28 to 35 percent, they can take it away from us, too.
查理·芒格嗯,我觉得有一点我们挺特别的。如果事情先糟得一塌糊涂,然后慢慢好转,我们很可能比其他多数公司做得更好。但我们不希望这样,也不想让公司经历那种痛苦。我们害怕国家像那样被折腾之后会发生什么。但如果真有那样的逆境,我们最终很可能做得更好。我们擅长应对这类事。
CHARLIE MUNGERWell, I think it's true that we're peculiar in one way. If things go to hell in a handbasket and then get better later, we're likely to do better than most others. And we don't wish for that. And we don't want our company to have to suffer through it. And we fear what might happen if the country went through the ringer like that. But if that real adversity comes, we're likely to do better in the end. We're good at navigating through that kind of stuff.
沃伦·巴菲特对,偶尔会有——
WARREN BUFFETTYeah, and occasionally, there will be —
查理·芒格很多——其实我们相当擅长。(笑声)
CHARLIE MUNGERA lot — in fact, we're quite good at it. (Laughter)
沃伦·巴菲特美国经济偶尔会打嗝。跟谁当总统或类似的事关系不大。那些人可能因为各种事情被指责或受赞扬。但这只是——市场体系的天性就是偶尔会发疯,往一个方向或另一个方向。从来如此,你知道,以后也永远会如此。这不是——它没有——它不是——不是那种规整的正弦波图或类似东西。但肯定时不时会发生。那时候我们很可能手里有相当多的资金和信用。我们当然——我们不受影响。当全世界恐惧时,我们知道美国最终会好起来。我们不会——有任何麻烦——心理上,行动上丝毫没问题。问题就是我们的资源有多少?我们也不会仅仅因为看到很多机会就把公司置于任何风险之下。我们会抓住所有我们能把握的机会,并且一晚都不会失眠。(台下有人喊话)我没太听清。不过——
WARREN BUFFETTThere will be occasional hiccups in the American economy. Doesn't have much to do with who's president or anything like that. Those people may get blamed or given credit for different things. But it's just — it is the nature of market systems to occasionally go haywire in one direction or another. And it's been ever thus, you know, and it'll be ever thus. It's not — it does not have a — there's not a — it's not a — on a regular sine wave-type picture or anything of the sort. But it's certain to happen from time to time. And we will probably have a fair amount of money and credit at that time. And we certainly — We're not affected. When the rest of the world is fearful, we know America's going to come out fine. And we will not have a trouble — any trouble — psychologically, acting at all. And then the question is how much do we have in the way of resources? We'll also never put the company in any kind of risk just because we see a lot of opportunities. We'll grab all the ones we can that we can handle. And not lose a day of sleep. (Someone shouts in the audience) I didn't quite get that. But —
巴菲特为何卖掉旧凯迪拉克还赚了钱
Why Buffett sold his used Cadillac for a profit
沃伦·巴菲特反正,我们现在去 4 号台。刚才喊话那位——我们在那个台——你是 4 号台的吗?
WARREN BUFFETTIn any event, we will now go to station 4. And if the person yelling — are we up there in station — are you on station 4?
现场股东是的。我是来自伊利诺伊州格伦维尤的布鲁斯·赫茨医生。感谢您允许我参会。我感到既荣幸又有福气。我的问题是给巴菲特先生的:您一直建议我们购买会增值的股票。但几年前您把自己的旧凯迪拉克卖掉,赚了一大笔钱。(笑声)您怎么能证明把一件折旧资产卖出可观利润是合理的?谢谢。
AUDIENCE MEMBERYes, Dr. Bruce Hertz from Glenview, Illinois. I wanted to thank you for allowing me to attend. I feel both honored and blessed. My question for Mr. Buffett is, you've always advised us to purchase equities that appreciate in value. Yet a few years ago you sold your used Cadillac at a tremendous profit. (Laughter) How can you justify selling a depreciating asset for a significant profit? Thank you.
沃伦·巴菲特嗯,这个——(笑声)——其实我是把它捐给了“女孩公司”。是他们卖掉的。这事儿还挺有意思——(掌声)一个非常好的人花十几万美元买了下来。我没收钱——钱归了“女孩公司”。他后来——实际上,他后来带着家人来了。没挂牌照就把车开走了。他正要开回纽约。然后在伊利诺伊被警察拦下了——(笑声)——他对警察解释,说捐了钱给“女孩公司”,开着这车回去。他带着一家子挺体面的人。警察挺怀疑。幸好,作为交易的一部分,我之前在仪表盘上签了名——所以警察看了看。然后就说,“好吧,他给你什么股票建议了吗?”就放他走了。(笑声)我记不得自己卖旧车赚过钱。但——我想我没卖过什么个人物品。嗯,倒是有一套房子在卖。
WARREN BUFFETTYeah, well — (laughter) — actually I gave it to Girls Inc. And they sold it. And it was kind of an interesting — (Applause) A very nice guy bought it for a hundred and some thousand dollars. And I did not — and Girls Inc. got the money. And he got in the — he came later, actually, with his family. And he drove it away without any plates. He was driving back to New York. And he got picked up by the police — (laughter) — in Illinois. And he said, "Well" — he started giving this explanation about how he'd given this money to Girls Inc. and was driving the car back. And he had this nice looking family with him. And the cops were quite skeptical. But fortunately, I'd signed the dashboard for him as part of the deal when he — and so they looked at that. And then they just said, "Well, did he give you any stock tips?" And they let him go. (Laughter) I can't recall ever selling a used car at a profit. But we — I don't think I've sold any personal possession. Well, I've got a house for sale.
查理·芒格你没什么个人物品。(笑声)
CHARLIE MUNGERYou don't have any personal possessions. (Laughter)
沃伦·巴菲特对,不,我——任何带标的数字那种东西——
WARREN BUFFETTYeah. No, I — anything you see with a figure attached like that —
查理·芒格你是个胖版的圣雄甘地——(笑声)——圣雄甘地。
CHARLIE MUNGERYou're a fatter version of Mahatmas Gandhi — (laughter) — Mahatma Gandhi.
沃伦·巴菲特买车的那个家伙人非常好。你知道,他的支票兑付了。所以我们没事。(笑声)
WARREN BUFFETTThe guy was a very nice guy that bought it. And, you know, his check cleared. So we were fine. (Laughter)
巴菲特为何希望妻子在他去世后持有指数基金
Why Buffett wants his wife to own an index fund after he dies
沃伦·巴菲特贝基?
WARREN BUFFETTBecky?
贝基·奎克我想问一个问题,作为卡罗尔刚才那个问题的后续。查理,你在回答里说,你认为伯克希尔的业务整体上会比标普 500 指数表现更好。来自阿拉巴马州伯明翰的克拉克·卡梅隆——他持有 281 股伯克希尔 B 股——写信来问:“为什么您建议您妻子在您去世后投资指数基金,而不是伯克希尔·哈撒韦?我记得芒格曾告诫他的子女,原话是‘别笨到把它卖掉。’”
BECKY QUICKI'd like to ask a question that can serve as a follow-up to the question that Carol had asked. And Charlie, in that response, said that he thinks that Berkshire's businesses on the whole will do better than the S&P 500. Clark Cameron (PH) from Birmingham, Alabama, who owns 281 shares of Berkshire B, writes in and asks, "Why have you advised your wife to invest in index funds after your death rather than Berkshire Hathaway? I believe Munger has counseled his offspring to quote, 'Not be so dumb as to sell.'"
沃伦·巴菲特是啊。(笑声)她不会为了买指数基金而出售任何伯克希尔股票。我所有的伯克希尔股票,每一股,都会捐给慈善事业。所以——我甚至不把自己当成是拥有伯克希尔的人,你明白吧——(掌声)——这些股票已经承诺捐出去了。到目前为止,大约 40% 已经完成捐赠。所以问题是,一个不是投资专业人士的人,我希望等到遗产处理完时,她已经相当年迈了。那么什么是最好的投资呢?我的意思是,那种不会带来任何担忧、不会有人跑来跟你说“你怎么不卖掉这个干点别的”之类麻烦事的投资。她会有花不完的钱。那么最重要的事情是,你希望钱不要成为一个问题。如果她持有标普指数,她就不可能缺钱——或者说几乎不可能,除非发生大规模杀伤性武器之类的事情——但几乎可以肯定,她会有花不完的钱,超出她能用到的。她会留一点流动资金,这样即使股市在某个时间点暴跌,或者交易所临时关闭,诸如此类——她仍然会觉得自己有充裕的钱。目标不是最大化收益。她最终拿到的金额是翻倍还是翻三倍,诸如此类的,根本无所谓。重要的是她余生再也不用为钱发愁。我在奥马哈有个凯蒂姑妈,查理很熟悉,她为她丈夫工作,我也为他工作过。她一辈子工作很努力。她住在一栋她自己买下的房子里,我记得大概是花了 8,000 美元,在 45 街和 Hickory 街交口,一辈子都住在那儿。因为她持有伯克希尔,她最后——她活到 97 岁——她最后攒下了,你懂的,几亿美元。(笑声)她每隔四五个月就会给我写一封信。信里说:“亲爱的沃伦,你知道,我真不想打扰你。但我会不会没钱花呀?”——(笑声)——我就给她回信,说:“亲爱的凯蒂,这问题问得好,因为,如果你活上 986 年,你会没钱花的。”——(笑声)——然后过了大约四五个月,她又给我写来同样的信。我算是明白了,如果你有充裕的钱,它就绝对不应该成为你生活中的负担。而且,如果你有很多钱,就会有人跑来给你各种建议,有时是出于好意,有时未必。所以,如果你持有某种确定能带来回报的东西——你懂的,要是全放在伯克希尔,他们就会说:“嗯,要是沃伦今天还活着,你知道,他肯定会让你这么做的。”我就是不想让任何人经历那种事。而标普指数会是一个——实际上我认为我的建议,正是我想说的——绝大多数人都应该做类似的事情。我不认为他们会——我觉得如果只持有一只股票,他们可能不会有那么安宁的心境。他们身边会有邻居、朋友、亲戚,总想让他们——正如我所说,有时是好意,有时则不然——去做些别的事情。所以我认为,这是一项能带来好结果,而且很可能坚持得下去的策略。查理?
WARREN BUFFETTYeah. (Laughter) She won't be selling any Berkshire to buy the index funds. All of my Berkshire, every single share, will go to philanthropy. So the — I don't even regard myself as owning Berkshire, you know, basically — (applause) — it's committed. And so far, about 40 percent has already been distributed. So the question is, somebody who is not an investment professional will be, I hope, reasonably elderly by the time that the estate gets settled. And what is the best investment, meaning one that there would be less worry of any kind connected with and less people coming around and saying, "Why don't you sell this and do something else?" and all those things. She's going to have more money than she needs. And the big thing, then, you want is money not to be a problem. And there will be no way that if she holds the S&P — or virtually no way, absent something happening with weapons of mass destruction — but virtually no way that she won't — she'll have all the money that she possibly can use. She'll have a little liquid money so that if stocks are down tremendously at some point, there's — they close the stock exchange for a while, anything like that — she'll still feel that she's got plenty of money. And the object is not to maximize. It doesn't make any difference whether the amount she gets doubles or triples or anything of the sort. The important thing is that she never worries about money the rest of her life. And I had an Aunt Katie here in Omaha, who Charlie knew well, and worked for her husband, as did I. And she worked very hard all her life. And had lived in a house she'd paid, I think, I don't know, $8,000 for at 45th and Hickory all her life. And because she was in Berkshire, she ended up — she lived to 97 — she ended up with, you know, a few hundred million. (Laughter) And she would write me a letter every four or five months. And she said, "Dear Warren, you know, I hate to bother you. But am I going to run out of money?" And — (laughter) — I would write her back. And I'd say, "Dear Katie, it's a good question because, if you live 986 years, you're going to run out of money." And — (laughter) — then about four or five months later, she'd write me the same letter again. And I have seen there's no way in the world, if you've got plenty of money, that it should become a minus in your life. And there will be people, if you've got a lot of money, that come around with various suggestions for you, sometimes well-meaning, sometimes not so well-meaning. So if you've got something as certain to deliver — you know, it was all in Berkshire, they'd say, "Well, if Warren was alive today, you know, he would be telling you to do this." I just don't want anybody to go through that. And the S&P will be a — I think actually what I'm suggesting is what — a very high percentage of people should do something like that. And I don't think they will have as — I think there's a chance they won't have as much peace of mind if they own one stock. And they've got neighbors and friends and relatives that are trying to do some — like I say, sometimes well-intentioned, sometimes otherwise, to do something else. And so I think it's a policy that'll get a good result and is likely to stick. Charlie?
查理·芒格嗯,正如贝基所说,芒格家不一样。我希望他们持有伯克希尔。
CHARLIE MUNGERWell, as Becky said, the Mungers are different. I want them to hold the Berkshire.
沃伦·巴菲特嗯,我也希望持有伯克希尔。(笑声)
WARREN BUFFETTWell, I want to hold the Berkshire, too. (Laughter)
查理·芒格不,但我的意思是我不喜欢——我承认,从逻辑上说,标普指数的算法确实很难战胜。你懂的,一个分散的大公司组合。对大多数人来说,想战胜它几乎是不可能的。但是,你懂的,这——我还是对伯克希尔更放心。
CHARLIE MUNGERNo, but I mean I don't like the — I recognize the logic of the fact that that S&P algorithm is very hard to beat. You know, diversified portfolio of big companies. It's all but impossible for most people. But, you know, it's — I'm just more comfortable with the Berkshire.
沃伦·巴菲特嗯,这是家族事业。
WARREN BUFFETTWell, it's the family business.
查理·芒格对。
CHARLIE MUNGERYeah.
沃伦·巴菲特是啊。但是——我只是见过太多人,尤其是到了年纪之后,变得很容易受人影响,不得不去听身边人的各种劝说。
WARREN BUFFETTYeah. But it — I've just — I've seen too many people as they get older, particularly, being susceptible and just having to listen to the arguments of people coming along.
查理·芒格嗯,如果你想保护你的继承人不受其他人愚蠢的干扰,你可能得有个好办法。但我对这个话题不太感兴趣。
CHARLIE MUNGERWell, if you're going to protect your heirs from the stupidity of others, you may have some good system. But I'm not much interested in that subject.
沃伦·巴菲特好吧。(笑声)
WARREN BUFFETTOK. (Laughter)
伯克希尔原本会向失败的联合利华收购案投入 150 亿美元
Berkshire probably would have put $15B into failed Unilever deal
沃伦·巴菲特好的,杰伊?
WARREN BUFFETTOK. Jay?
杰伊·盖尔布据报道,伯克希尔与 3G 资本和卡夫亨氏合作,试图以 1,430 亿美元收购联合利华。伯克希尔当时愿意在这笔交易中投入多少资金?这是否意味着伯克希尔的下一笔大型收购很可能还是会与 3G 资本合作?
JAY GELBBerkshire reportedly partnered with 3G and Kraft Heinz's attempt to acquire Unilever for $143 billion. How much was Berkshire willing to invest in this deal? And does this mean Berkshire's next large acquisition is likely to be in partnership with 3G?
沃伦·巴菲特嗯,关于卡夫,我——你得区分两种情况。卡夫亨氏是一家公众广泛持股的公司,我们和 3G 资本作为控股方,持有略超过 50% 的股份。但按照最初的设想——当时并不确定最终是否一定会这样执行——如果能够达成友好协议,我们本会额外投入 150 亿美元,3G 资本也会额外投入 150 亿美元。所以,如果交易做成了,如果卡夫亨氏的独立董事批准了这笔交易,那么很可能——那么情况大概率就是,我们会投入 150 亿美元。但这也需要获得独立董事的批准。当时,卡夫亨氏为了推进这个要约,希望确保在举债以外,还有足够的股权资本来完成交易。于是,我们非正式地、本质上是承诺了这 150 亿美元。而它获得批准的唯一前提是,这必须是一笔得到联合利华同意的友好交易。起初,我们认为他们至少有可能对这样一笔交易感兴趣。当我们发现情况并非如此时,我们就撤回了要约。所以,十有八九,这本会是一笔 150 亿美元的额外资金投入。
WARREN BUFFETTYeah, well, Kraft, I — you'd have to distinguish between two situations. Kraft Heinz was a widely-owned company in which we and 3G act as a control group and have a little over 50 percent of the stock. But as originally contemplated — no certainty that this exactly is what would have happened — we would have invested an additional 15 billion and 3G would have invested an additional 15 billion if a friendly agreement could have been reached. So if the deal had been made, if the independent directors of Kraft Heinz had approved the transaction, the likely — well, then the likelihood is that we would have invested 15 billion. But it would've required the approval of the independent directors as well. Now Kraft Heinz, in going forward with making that offer, wanted to be sure that there would be enough equity capital, in addition to the debt that would be incurred, to make the deal. And so, informally, we had basically committed the 15 billion. It only was approved on the basis that it be a friendly deal with Unilever. And initially, we thought they would be at least possibly interested in such a deal. And when we found out otherwise, we withdrew the offer. So it would have been 15 billion of additional money, in all probability.
投机在中国和美国都不可避免
Speculation is inevitable in China and the U.S.
沃伦·巴菲特好的,5 号站?
WARREN BUFFETTOK, station 5?
现场股东尊敬的巴菲特先生和芒格先生,我是来自中国的田杜华(音)。我的公司(听不清)控股正在亚洲传播价值投资理念。我的商业伙伴 Ken Chi(音)、Cho Quy Ying(音)和我致力于唤醒一亿中国人回归理性的投资方式。这个世界上最难的事就是改变人们的价值观或信念体系。我们希望能够唤醒投资者,让他们从市场投机转向市场投资。这并非是在改变投机者的价值观或信念体系。请问巴菲特先生,您能否给我们一些建议,告诉我们该如何传播您的价值投资理念?或者有什么鼓励的话吗?谢谢。
AUDIENCE MEMBERDear Honorable Mr. Buffett and Mr. Munger, I'm Tian Du Hua (PH) from China. My company (Inaudible) Holdings is spreading value investing philosophy in Asia. My business partner Ken Chi (PH), Cho Quy Ying (PH), and I are committed to awake 100 million Chinese people to return to rational way of investing. The hardest thing in this world is to change people's values or belief system. And we should like to awake investors to change from speculate in the market to investing in the market. It's not changing the speculator's values or belief system. May I ask you, Mr. Buffett, can you kindly advise us what we should do to spread your value investing philosophy? Or is there any word of encouragement? Thank you.
沃伦·巴菲特嗯,在任何体系里——凯恩斯在 1936 年写过这个——我想是在《通论》里,也可能是 1935 年。我想是第 12 章。那是关于投资的精彩一章。他谈到了投资和投机,以及人们投机的倾向和其中的危险。表述得相当精辟,市场上总会有投机的可能,我的意思是,显然总会有一些投机,也总会有一些价值投资者之类的人。但是——当投机变得猖獗,当你出现我猜查理会称之为“社会认同”的东西——即最近这种方法很有效——人们就会对市场投机变得非常兴奋。我们在这个市场里也会时不时遇到这种情况。没有什么比看到你自以为智商比你低 30 分的邻居,通过买股票变得比你更富有更让人痛苦的事了。不管那是互联网股票还是别的什么。人们会屈服的。他们会在这个经济体里屈服,就像在其他地方一样。还有一个点与你的问题有关。我想说,在市场发展的早期——我认为可能会有一种倾向,它们会比那些已经存在了几百年的市场更具投机性,因为市场具有赌场的特性,这对人们有很大的吸引力,尤其是当他们看到,就像我说的,周围的人变得富有时。那些以前没有经历过周期的人,可能比那些经历过疯狂投机后果的人更容易投机。所以——你知道,基本上在这个国家,本·格雷厄姆在我 1949 年读的那本书里,就在宣扬投资。那本书至今仍然卖得很好。但如果市场变得火热,新股表现良好,加杠杆的人也表现良好,很多人就会被吸引,不仅仅是投机,还有我称之为赌博的行为。恐怕在美国也会是这样。我认为中国作为一个基本上新的、参与度广泛的市场,在这方面很可能会经历一些相当极端的体验。我们在这个国家也会遇到。查理?
WARREN BUFFETTYeah, the — when — in any system — Keynes wrote about this in 1936 — I think it was, in "The General Theory," or '35. I think it's Chapter 12. It's — great chapter on investing. And he talked about investment and speculation and the propensity of people to speculate and the dangers of it. And worded eloquently, there's always the possibility of, I mean, there's always some speculation, obviously, and there's always some value investors and all that sort of thing in the market. But there's — When speculation gets rampant, and when you're getting what I guess Charlie would call "social proof" — that it's worked recently — people can get very excited about speculating in markets. And we will have it from time to time in this market. There's nothing more agonizing than to see your neighbor who you think has an IQ about 30 points below you getting richer than you are by buying stocks. And whether it's internet stocks or whatever. And it — and people succumb to it. And they'll succumb in this economy just as elsewhere. There's also a point which gets to your question. I would say that early on in the development of markets — there is probably a — there's some tendency for them, I think, to be more speculative than markets that have been around for a couple hundred years because the — it has a — invest — Markets have a casino characteristic that has a lot of appeal to people, particularly when they see, like I say, people getting rich around them. And those that haven't been through cycles before are probably a little more prone to speculate than people who have experienced the outcome of wild speculation. So I — you know, basically in this country, Ben Graham was, in the book I read in 1949, was preaching investment. And that book continues to sell very well. But if the market gets hot, new issues are doing well and people on leverage are doing well, a lot of people will be attracted to, not only speculation, but what I would call gambling. And I'm afraid that that will be true in the United States. And I think that China, being a newer market, essentially, in which there's widespread participation, is likely to have some pretty extreme experiences in that respect. We will have some in this country, too. Charlie?
查理·芒格嗯,我当然同意这一点。(笑声)中国人会遇到更多麻烦。他们非常聪明。他们赌性很大,当然会更投机。而且投机本来就是件蠢事。就你们正在从事的这件事而言,你们确实是站在天使一边的。但要祝你们好运了。(笑声)
CHARLIE MUNGERWell, I certainly agree with that. (Laughter) The Chinese will have more trouble. They're very bright people. They have a lot of action and, sure they're going to be more speculative. And it's a dumb idea. And to the extent you're working on it, why, you're on the side of the angels. But lots of luck. (Laughter)
沃伦·巴菲特嗯,实际上,如果投资者能保持头脑清醒——(笑声)——如果出现疯狂投机,市场反而会给投资者提供更多机会。我是说,查理刚才提到过,如果我们进入非常艰难的时期,伯克希尔肯定会表现相当不错,因为我们不会——我们不会被恐惧所支配。恐惧这东西,除非你亲眼见过几次,否则你简直无法相信它会如何蔓延。2008 年 9 月初,有 3500 万人把 3.5 万亿美元的资金放在货币市场基金里。他们中没有一个人担心,当他们要赎回货币市场基金时,那一美元会不再是一美元。可是三周后,他们都吓坏了,三天之内就有 1750 亿美元流了出来。所以说,公众在市场上的反应确实可以走得相当极端。而这实际上给投资者创造了机会。人们永远不会——人就是喜欢行动,喜欢赌博。如果他们觉得有快钱可赚,很多人就会蜂拥而至。在一段时间里,这会自我实现,制造出新的信徒,直到算总账的那一天到来。他们会的——你就继续宣扬投资理念吧,如果市场大幅波动,你会不断地在这儿那儿吸引一些人加入,让他们认识到市场是拿来利用的,而不是用来告诉你事情会怎么发展的。好了。安德鲁?查理,你还有什么要补充的吗?
WARREN BUFFETTWell, it will offer the investor more opportunities actually — (laughs) — if they can keep their wits about them — if you have wild speculation. I mean, we — Charlie just mentioned earlier, you know, that if we get into periods that are very tough, Berkshire certainly will do reasonably well because it won't — we won't be — we won't get fearful. And fear spreads like you cannot believe until you've seen a few examples of it. At the start of September 2008, you had 35 million people with their money in money market funds with $3 1/2 trillion in them. And none of them were afraid that that dollar wasn't going to be a dollar when they went to cash in their money market fund. And three weeks later, they were all terrified, and 175 billion flowed out in three days. And so the way the public can react is really extreme in markets. And that actually offers opportunities for investors. You'll never — people like action and they like to gamble. And if they think there's easy money to be made, a lot of them, you'll get a rush to it. And for a while it will be self-fulfilling and create new converts until the day of reckoning comes. They'll — Just keep preaching investing, and if the market swings around a lot, you'll keep adding a few people here and there to a group that recognizes that markets are there to be taken advantage of, rather than to instruct you as to what is going on. OK. Andrew? Anything more on that, Charlie?
查理·芒格沃伦,我们宣扬了不少,但效果不大。
CHARLIE MUNGERWe've done a lot of preaching, Warren, without much effect.
沃伦·巴菲特没错。从我们的角度看,这可能是好事。
WARREN BUFFETTRight. And that's probably good, from our standpoint.
我们不会因税法变化而改变任何做法
We don't do anything differently due to tax law changes
沃伦·巴菲特好了。安德鲁?
WARREN BUFFETTOK. Andrew?
安德鲁·罗斯·索金谢谢你,沃伦。这个问题来自瑞安·普林斯(音)。“唐纳德·特朗普总统和他的顾问们一直在讨论提出一项大规模的投资税收抵免,以激励企业进行长期固定资本投资。在伯克希尔旗下,BNSF 拥有一套庞大的基础设施组合,需要定期进行大规模日常维护投资。从投资资本回报率的角度来看,以及从时机角度来看,投资税收抵免会对 BNSF 的资本投资决策产生什么影响?同样重要的是,考虑到当前的经济和就业形势,这样的税收抵免究竟是对原本就必要的维护性资本投资的变相补贴,还是刺激投资的适当激励?”
ANDREW ROSS SORKINThank you, Warren. This question comes from Ryan Prince (PH). "President Donald Trump and his advisors have talked about proposing a substantial investment tax credit to provide incentives for long-term corporate fixed capital investment. "In BNSF, Berkshire owns a sprawling infrastructure portfolio requiring regular routine maintenance investment of substantial scale. "What impact would an investment tax credit have on BNSF's capital investment decision-making, from a return on investment capital perspective, as well as in terms of timing? "And just as importantly, given the current economy and employment picture, would such a tax credit amount to a subsidization of otherwise mandatory maintenance capital investment or a proper incentive to stimulate investment?"
沃伦·巴菲特嗯,这完全取决于具体怎么措辞——你知道,因为——美国有过投资税收抵免,也有过额外折旧。它只是另一种形式。我们——我们确实有额外首年折旧。但这在我们的计算中影响不大。你知道,事实上——至少在伯克希尔层面,我从未因为投资税收抵免或加速折旧而指示任何人改变任何做法。在运营公司层面,可能会做一些计算。在风电和太阳能项目上确实如此。它们目前依赖于税法。也许有一天它们不再需要了,但如果没有税法提供的某种补贴,这些项目当初就不会被实施。不过,我想说,如果你改变折旧时间表,比如,翻倍折旧——三倍折旧——那——我们在铁路上该做什么还是会做什么,即使只有普通折旧,我们也要让它更安全、更高效。我怀疑这会不会带来什么显著差异。显然,如果你要买一批飞机,而税法要在 12 月 31 日改变,算下来等到 1 月 1 日或赶在这个 12 月 31 日买更划算,你会做那种计算。但我记不起来,在这些年里,我是否曾向我们的经理们发过话说:“我们这么做是因为税法变了或可能要变了”之类的话。正如我之前提到的,如果你认为某个时点的资本利得税率会变,那会有一点影响。显然,如果税率要降低,你可能会提前确认亏损,推迟确认收益,也许稍微调整一下。这就是为什么,实际上,如果参议院和众议院的税务委员会在讨论某些事情,主席们如果能说“如果我们确实做出任何改变,我们很可能会采用这个生效日期”或类似的话,会很有帮助。我觉得他们过去这样做过几次。我们最主要的税收驱动事项——是在风电和太阳能领域。那是一项特定政策,因为政府决定要推动人们——或者说社会决定——要推动人们转向那些发电形式。而市场体系本身做不到这一点。也许有一天,市场体系自己就能做到。我们不会做出重大改变。而且,即使是税法会是什么样子这件事本身就充满了不确定性。但除此之外,即使随着法律进程推进,不确定性降低,而且看起来某些事情真的要通过了,这对我们来说也完全不会有什么大变化。查理?
WARREN BUFFETTYeah, well, it would all depend on how it was worded — you know, because — we've had investment tax credits in this country, and we've had bonus depreciation. It's another form of it. We — and we do get extra first-year depreciation. That does not enter into our calculation very much. You know, in fact — certainly at the Berkshire level, I've never instructed anybody to do anything different because of investment tax credits or accelerated depreciation. There may be some calculations done down at the operating company level. It's certainly true in something like wind projects and solar projects. They are dependent on the tax law, currently. There may come a time when they aren't, but they wouldn't have been done without some subsidization through the tax law. But I would say, if you change the depreciation schedules and, you know, double depreciation — triple depreciation, for — that — we're going to do what we need to do at the railroad to make it safer and more efficient if we just had ordinary depreciation. And I doubt if there'd be any dramatic differences. Obviously, if you were going to, say, buy a bunch of planes and the law was going to change on December 31st, and the math made it better to wait till January 1st or do it this December 31st, you make that kind of calculation. But I can't recall, in all the years, that I've ever sent out anything to our managers saying, "Let's do this because the tax law is being changed or might be changed," or something of the sort. As I mentioned earlier, it changes just a little bit if you think there's going to be a change in capital gains rates at a given time. Obviously if it's going to — the rate's going to be lowered, you would take losses ahead of time and defer gains, maybe, a little. And that's why it's useful, actually, if the tax committees in the Senate and the House are working on something, it might be useful if the chairmans would say that, "If we do make any changes, we're likely to use this effective date," or something of the sort. And I think they've done that a few times in the past. We are not, the big tax-driven item — is — in wind and solar. And that is a specific policy, because the government has decided they want to move people — or society has decided — they want to move people toward those forms of electric generation. And the market system wouldn't do it. And there may come a time when the market system will do it all by itself. We won't make big changes. And it's so speculative anyway, in terms of even what the law would be. But beyond that, if it becomes less speculative as the law and it really looks like something is going through, it doesn't change us big time at all. Charlie?
查理·芒格没什么可补充的。我们不会因为一点小小的税务变动就改变伯克希尔——或者铁路公司——的任何事情。
CHARLIE MUNGERNothing to add. We're not going to change anything at the Berkshire — at the railroad — for some little tax jiggle.
沃伦·巴菲特是的,如果我们需要修一座桥,我们就去修桥,你知道。如果需要——我们一直需要大量的轨道维护之类的事情。我就是觉得,自从我们拥有铁路以来,我和[BNSF 的]马特·罗斯还从未谈论过这个,但是——
WARREN BUFFETTYeah, if we need a bridge repaired, we're going to repair the bridge, you know. And if need — we need a lot of track maintenance all the time and that sort of thing. And it just, I don't think [BNSF's] Matt [Rose] and I have ever had a talk about it since we've owned the railroad, but —
BNSF 的煤炭运输收入将会下降
Coal shipment revenues will drop for BNSF
沃伦·巴菲特格雷格?
WARREN BUFFETTGregg?
格雷格·沃伦沃伦,我的问题也跟 Burlington Northern 有关。尽管现任政府认为他们可以重振煤炭行业,但市场力量仍在导致其衰退。虽然美国 90% 的煤炭消费用于发电,但天然气一直更便宜、更清洁,而且随着风能和太阳能获得规模并成为更便宜的替代品,可再生发电已经重塑了部分市场。这给 Burlington Northern 带来了问题,去年煤炭运输只占铁路运量和收入的 18%,低于之前 10 年两项指标平均 24% 的水平。虽然其中一部分原因是过去几个冬天煤炭库存大量积累,现在似乎已逐渐消化,但你对煤炭长期对 BNSF 的贡献有何预期?我知道铁路目前通过加拿大太平洋海岸港口处理一些出口运输,但那里的增长是否足以抵消国内需求?还是说,BNSF 需要更多地依赖多式联运等板块来弥补损失的煤炭运量?
GREGG WARRENWarren, my question also relates to Burlington Northern. Despite the current administration's belief that they can bring the coal industry back, market forces continue to lead to the industry's demise. While 90 percent of U.S. coal consumption is driven by electricity generation, natural gas has been both cheaper and cleaner burning, and renewable electricity generation has remade parts of the market as wind and solar have gained scale and become cheaper alternatives. This has created problems for Burlington Northern, with coal shipments accounting for just 18 percent of volume and revenue for the railroad last year, down from an average of 24 percent for both measures the previous 10 years. While some of this was due to large buildup of coal supplies the past couple of winters, which finally seem to be working their way out, what are your expectations for the contribution coal can make to BNSF longer term? And I know that the railroad currently handles some export shipments going through Canada's Pacific Coast ports, but will there be enough growth there to offset domestic demand? Or will BNSF need to rely more heavily on segments like intermodal to offset lost coal volumes?
沃伦·巴菲特是的,答案就是煤炭——煤炭会随着时间的推移而下降。我认为这一点没什么疑问。具体到某一年,情况与天然气价格关系很大。我的意思是,现在——需求比去年有所上升——相当程度上——因为天然气价格在 3.15 或 3.20 美元,而公用事业公司用煤发电在很多情况下比用天然气便宜得多。而如果天然气价格是 2 美元,那就全是天然气了。但随着时间的推移,在我看来,煤炭在铁路收入中的占比几乎肯定会下降。下降的速度,你知道,你不能——你不可能一夜之间建起发电厂。所以,你无法预测速度。如果天然气足够便宜,你会看到大规模向天然气转换。所以煤炭是一个——煤炭在收入中的占比会大幅下降。你知道,在 10 年内肯定会非常显著,而具体到每年,谁又知道呢。我们正在寻找煤炭以外的其他增长来源。如果你依赖煤炭,你就有麻烦了。查理?
WARREN BUFFETTYeah, the answer is coal's — coal is going to go down over time. I don't think there's much question about that. The specifics of any given year relate very importantly to the price of natural gas. I mean, right now there are — there — Demand is somewhat up — fair amount up — from last year because natural gas is at 3.15 or 3.20, and the utilities can produce electricity, in many cases, quite a bit cheaper with coal than with natural gas. Whereas, with a $2, it would all be — it would be natural gas. But over time, coal is — in my mind — is essentially certain to decline as a percentage of the revenue of the railroad. The speed at which it does, you know, it — you don't build — create generation plants overnight. And so it — You can't predict the rate. And if natural gas is cheap enough, it's going to be a — you'll see a big conversion back to natural gas. So coal is a — coal is going to go down, as a percentage of revenues, significantly. You know, certainly over 10 years it'll be quite significant, and who knows exactly, year by year. We are looking for other sources of growth than coal. If you're tied to coal, you got problems. Charlie?
查理·芒格嗯——如果你把时间拉得极其长远,我认为所有碳氢化合物都会被利用,包括所有的煤。所以我认为,最终,这些碳氢化合物对人类社会来说是巨大的资源,我不认为我们有好的替代品。我从不介意把它们留给下一代。我不喜欢把它们用得太快。所以,在这个问题上,我常常是独自走在一条路上。人们认为所有这些碳氢化合物都会被废弃,整个世界都会改变。我认为,我们迟早会用掉每一滴碳氢化合物。我们会把它们用作化工原料。这——我认为所有这些事情都很难预测。而且我完全不确信——我最终预期天然气供应会相当紧张。
CHARLIE MUNGERWell — you go out over the extremely long term, I think that all hydrocarbons will be used, including all the coal. So I think that, in the end, these hydrocarbons are a huge resource for humanity, and I don't think we've got any good substitute. And I've never minded saving them for the next generation. I don't like using them up very fast. So, I'm often on a road on my own on this one. And people think that all this hydrocarbons are going to be stranded and the whole world's going to change. I think we're going to use every drop of the hydrocarbon sooner or later. We'll use them as chemical feed stocks. It's — I regard all these things as very hard to predict. And I'm not at all sure that — I would eventually expect natural gas to be pretty short in supply.
沃伦·巴菲特储能方式要是能变,那影响可就大了。未来几年内,我们在艾奥瓦州的风力发电量将能达到甚至基本达到当地用户的用电量。但风只有大约 35% 的时间在吹,有时还刮得太猛。而储能问题——你知道,要全天候 24 小时不间断供电,确实是个大麻烦,哪怕我们像说的那样,很快就能在艾奥瓦州实现电力自给自足。煤炭方面——今年 BNSF 铁路的煤炭运量增幅相当大。但去年运量非常低,而且就像你提到的,库存曾一度增加,后来又有所下降。现在库存还是偏高。但依我看——查理对此有更长远的看法——我认为 10 年或 20 年后,我们运输的煤炭量会比现在少得多。另一方面,我觉得其他一些长途运输业务前景还不错。我是说,铁路是长途运输大宗商品相当便宜的方式。我认为这是个好生意,但其中的煤炭部分会逐渐萎缩。
WARREN BUFFETTA change in storage would make a big difference. We will produce, within a few years, as much electricity in Iowa — or virtually as much — electricity in Iowa from wind as our customers use. But the wind only blows about 35 percent of the time or something like that. And sometimes it blows too hard. But the storage, you know, having it 24 hours a day, seven days a week, is a real problem, even if we've got the capability of producing, like I say, a self-sufficient amount, essentially, in Iowa before very long. Coal — our shipments of coal are up fairly substantially this year on the BNSF. But they were very low last year, and as you said, stockpiles grew and have come down somewhat. They're still on the high side. But in my mind — Charlie's got a longer-term outlook on this — in my mind, we're going to be shipping a whole lot less coal 10 or 20 years from now than we are now. On the other hand, I think there's some decent prospects in other long hauls. I mean, it's a pretty cheap way to move bulk commodities long distance. Rail is. And I think it's a good business, but the coal aspect of it's going to diminish.
巨变:经营美国最大公司不再需要资金
Big change: You don't need money to run America's biggest companies
沃伦·巴菲特好,6 号站。
<<<END P 6>>>
WARREN BUFFETTOK. Station 6.
现场股东早上好。我是来自澳大利亚悉尼的马库斯·伯恩斯。巴菲特先生,我的问题是,您过去买的是轻资产、能产生现金的生意,但现在却买增长较慢、消耗资本的生意。我知道伯克希尔产生了大量现金流,但如果您继续投资轻资产公司,股东会不会过得更好?
AUDIENCE MEMBERGood morning. It's Marcus Burns from Sydney, Australia. My question, Mr. Buffett, is, you used to buy capital-light, cash-generative businesses, but now buy lower-growth, capital-consumptive businesses. I realize Berkshire generates a lot of cash flow, but would shareholders have been better off if you had continued to invest in capital-light companies?
沃伦·巴菲特这个嘛,我们倒想找到那些公司。我是说,毫无疑问,买一家资产回报率高、极度轻资产、还能增长的企业,比买那种需要大量资本才能增长的企业强太多了。这种情况每天都在变,但我相信——而且我觉得这一点没有被充分认识到。我相信,按市值计算,美国最大的五家公司——有时我们也在那个行列,有时不在——假设某一天我们不在里面——它们的市值超过 2.5 万亿美元,这个 2.5 万亿美元可是个不小的数字。我不知道美国股市的总市值是多少,但这大概接近整个美国市值的 10%。如果拿这五家公司来说,基本上,你根本不需要任何股权资本就能经营它们。完全不需要。这与安德鲁·卡内基建钢厂、然后拿盈利建另一家钢厂、在这个过程中发大财的时代,或者洛克菲勒建炼油厂、买油罐车和一切东西的时代,已经截然不同了。总的来说,在很长一段时间里,在我们的资本主义体系里,要增长并赚大钱,需要大量的资本再投资和庞大的股权资本,铁路就是个很好的例子。那个世界真的变了,我觉得人们并没有充分意识到这种差别。你真的不需要一分钱就能经营那五家总市值超过 2.5 万亿美元的公司,而它们已经超越了 30 或 40 年前《财富》500 强名单上你熟悉的那些名字,比如埃克森、通用汽车,等等等等。所以我们很乐意——我是说,毫无疑问,那种不需要任何资本、还能增长、对所需股权资本回报近乎无限的企业,才是最理想的生意。我们拥有几家——少数几家——资本回报率极高的企业,但它们不增长。我们还是很爱它们,但如果它们——如果它们身处能增长的领域,相信我,它们会排在我们名单的第一位。我们没看到那些我们能买、又很懂的公司。但你说得完全正确,那种花钱方式,比我们买资本密集型生意所能做到的,要强太多太多了。查理?
WARREN BUFFETTWell, we'd love to find them. I mean, there's no question that buying a high-return-on-assets, very light-capital-intensive business that's going to grow beats the hell out of buying something that requires a lot of capital to grow. And this varies from day to day, but I believe — and I don't think it's sufficiently appreciated. I believe that probably the five largest American companies by market cap — and some days we're in that group and some days we aren't — let's assume we're not in that group on a given day — they have a market value of over $2 1/2 trillion, and that 2 1/2 trillion is a big number. I don't know whether the aggregate market cap of the U.S. market is, but that's probably getting up close to 10 percent of the whole market cap of the United States. And if you take those five companies, essentially, you could run them with no equity capital at all. None. That is a very different world than when Andrew Carnegie was building a steel mill and then using the earnings to build another steel mill and getting very rich in the process, or Rockefeller was building refineries and buying tank cars and everything. Generally speaking, over — for a very long time in our capitalism, growing and earning large amounts of money required considerable reinvestment of capital and large amounts of equity capital, the railroads being a good example. That world has really changed, and I don't think people quite appreciate the difference. You literally don't need any money to run the five companies that are worth collectively more than $2 1/2 trillion, and who have outpaced any number of those names that were familiar, if you looked at the Fortune 500 list 30 or 40 years ago, you know, whether it was Exxon or General Motors or you name it. So we would love — I mean, there's no question that a business that doesn't take any capital and grows and has, you know, almost infinite returns on required equity capital, is the ideal business. And we own a couple of businesses — a few businesses — that earn extraordinary returns on capital, but they don't grow. We still love them, but if they had — if they were in fields that would grow, believe me, we wouldn't — you know, they would be number one on our list. We aren't seeing those that we can buy and that we understand well. But you are absolutely right that that's a far, far, far better way of laying out money than what we're able to do when buying capital-intensive businesses. Charlie?
查理·芒格没错。美国的化工公司一度是非常棒的投资。杜邦和陶氏化学的市盈率曾高达 20 多倍,它们不断建造更复杂的工厂,雇佣更多化学博士,看起来它们拥有了全世界。现在,大多数化工产品都有点商品化了,做大化工生产商是个艰难的行业。而苹果、谷歌这些公司冒出来,简直站在世界之巅。我认为提问者基本上说得对,世界变化很大,那些做出正确决定、进入这些截然不同于旧行业的新领域的人,都做得非常好。
CHARLIE MUNGERYeah. The chemical companies of America, at one time, were wonderful investments. Dow and DuPont sold at 20-some times earnings, and they kept building more and more complicated plants and hiring more Ph.D. chemists, and it looked like they owned the world. Now, most chemical products are sort of commoditized and it's a tough business being a big chemical producer. And in comes all these other people like Apple and Google and they're just on top of the world. I think the questioner's basically right that the world has changed a lot, and that the people who have made the right decisions in getting into these new businesses that are so different from the old ones have done very well.
沃伦·巴菲特是啊,安德鲁·梅隆要是看到现在这些大市值公司,肯定会完全摸不着头脑。我是说,你可以在几乎没有资产——没有有形资产——的情况下创造出几千亿美元的价值——
WARREN BUFFETTYeah, Andrew Mellon would be absolutely baffled by looking at the high-cap companies now. I mean, the idea that you could create hundreds of billions of value essentially without assets — without tangible assets —
查理·芒格还很快。
CHARLIE MUNGERFast.
沃伦·巴菲特对,很快。但这就是现实。我是说,当谷歌卖给你东西——比如 GEICO 每被点击一次就要付 11 美元左右——这跟花几年找合适地点、开发铁矿来供应钢厂、修铁路把铁矿石运到钢厂和配送点等等,完全是两码事。我们的世界是建立起来的——你知道,我们最初看到时,我们的美国——我们的资本主义体系,基本上是建立在有形资产、再投资以及伴随而来的大量创新和发明之上的。但如果你恰好擅长,能在不需要任何资本的情况下建立起几千亿美元的市值,那就好得太多了。这是一个与过去截然不同的世界。而且我觉得,听着,我认为这个世界很可能会持续下去。我是说,这个趋势,我觉得它还远没有结束。
WARREN BUFFETTFast, yeah. But that is the world. I mean, there is — When Google can sell you something that — where GEICO was paying 11 bucks or something every time somebody clicked something — that is a lot different than spending years finding the right site and developing, you know, iron mines to supply the steel plants and, you know, railroads to haul the iron to where the steel is produced and distribution points, and all that sort of thing. Our world was built — you know, when we first looked at it, our U.S. — our capitalist system, basically, was built on tangible assets, and reinvestment, and all that sort of thing, and a lot of innovation and invention to go with it. But this is so much better, if you happen to be good at it, to essentially be able to build hundreds of billions of market value without really needing any capital. That is a different world than existed in the past. And I think, listen, I think it's a world that is likely to continue. I mean, the trend is, I don't think the trend in that direction is over by a long shot.
查理·芒格现在很多在风投领域拼命追逐这种机会的人,正在亏很多钱。这是个很棒的领域,但不是每个人都能大赚特赚。只有少数人能赢。
CHARLIE MUNGERA lot of the people who are chasing that sort of thing very hard now in the venture capital field are losing a lot of money. It's a wonderful field, but not everybody's going to win big in it. A few are going to win big in it.
伯克希尔“甩手掌柜式管理”的好处
Benefits of Berkshire's "management by abdication"
沃伦·巴菲特好,卡罗尔?
WARREN BUFFETTOK. Carol?
卡罗尔·卢米斯这个问题来自加州硅谷地区的一位股东,他不想透露姓名,说他不是为了出名,但他的照片看起来像个千禧一代。“每个伯克希尔股东都知道伯克希尔的股票市场价值,但我的问题是伯克希尔对世界的价值。比如,苹果对世界的价值是 iPhone。GEICO 的价值是性价比高的车险。3G 的价值”——我得告诉你,有些股东可能会在这里争论这一点——“3G 的价值是改善运营。” “但关于伯克希尔,我就是不知道。在管理伯克希尔的子公司时,正如芒格先生曾有名的那句话,你们实行的是‘近乎弃权的授权’。所以,亲力亲为的管理不可能是答案。这意味着伯克希尔的大部分子公司如果保持独立公司,也会做得一样好。所以我的问题是,伯克希尔对世界的价值是什么?”
CAROL LOOMISThis question is from a shareholder in California, in the Silicon Valley area, who didn't want his name mentioned because he said he wasn't looking for publicity, but whose picture makes him appear to be a millennial. "Every Berkshire shareholder knows about the stock market value of Berkshire, but my question is about the value of Berkshire to the world. "For instance, the value of Apple to the world has been iPhones. The value of GEICO is cost-effective auto insurance. The value of 3G," and I will tell you that there are some shareholders who would be arguing about it here, but "the value of 3G is improved operations." "But about Berkshire, I just don't know. In managing Berkshire's subsidiaries, as Mr. Munger once famously said, you practice 'delegation just short of abdication.' So, hands-on management can't be the answer. "That means the majority of Berkshire's subsidiaries would do just as well if they were to stay independent companies. So that's my question. What is the value of Berkshire to the world?"
沃伦·巴菲特对,是这样——关于这个问题,我是这么看的——我同意他所说的,他准确地描述为“授权到近乎甩手不管的地步”。但我想说的是,这种甩手不管,实际上在许多情况下,反而能让这些企业经营得更好,好过它们作为标普 500 成分股、成为激进投资者或某些想短期折腾一下的人的目标时的表现。所以我认为,我们的甩手不管对公司其实有相当积极的价值。不过,这一点,你知道,需要逐家公司去看。今天我们在座的大概有 50 位经理人。当然,他们在电视上或任何场合,大概率不会说什么批评的话。但你可以把他们拉到一边私下问,问问他们,在伯克希尔这种“甩手不管式管理”之下,同时又有伯克希尔强大的资本实力作后盾——任何合理的项目都能即刻得到资金,不必像 2008 年那样担心银行还放不放贷,也不用管华尔街鼓不鼓掌之类的事——他们是否认为自己的生意能做得更好。所以我认为,我们这种——我们这种放手不管的风格,实际上能在很多公司身上增加显著的价值。不过我们在场就有经理人,你可以直接问他们。我们的价值绝不在于打电话给他们,说我们为路博润的添加剂搞出了一套更好的生产系统,或是我们能比托尼·奈斯利管好 GEICO,诸如此类的事。但我们确实——在资本配置上,我们持有非常客观的看法。我们能解放经理人。要我说,对于一位普通的上市公司 CEO,我们很可能能帮他从那些原本需要应付的事务中,解放出至少 20% 的时间——包括会见分析师、接听电话、与银行打交道,以及各种杂七杂八的事——我们从根上让他们摆脱了这些,好让他们能把全部时间花在琢磨如何以最佳方式经营自己的生意上。所以我认为,我们确实给这场聚会带来了些东西,哪怕——哪怕我们只是翘着脚坐在桌上什么也不干。查理?
WARREN BUFFETTYeah, well, the — I would say the question about — I'm with him to the point where he says that our — which he accurately describes as "delegation to the point of abdication." But I would argue that that abdication, actually, in many cases, will enable those businesses to be run better than they would if they were part of the S&P 500 and the target, perhaps, of activists or somebody that wants to get some kind of a jiggle in the short term. So I think that our abdication actually has some very positive value on the companies. But that, you know, you'd have to look at it company by company. We've got probably 50 managers in attendance here. And naturally, they're not going to say anything, probably, on television or anything where they knock a certain thing. But get them off in a private corner and just ask them whether they think their business can be run better with a "management by abdication" from Berkshire, but with also all the capital strengths of Berkshire, that when any project that makes sense can be funded in a moment without worrying whether the banks are still lending, like in 2008, you know, or whether Wall Street will applaud it or something of that sort. So I think our very — our hands-off style, actually, I think can add significant value in many companies, but we do have managers here you could ask about that. We certainly don't add to value by calling them up and saying that we've developed a better system, you know, for turning out additives at Lubrizol, or running GEICO better than Tony Nicely can run it or anything of the sort. But we do take a — we have a very objective view about capital allocation. We can free managers up. I would say that we might very well free up at least 20 percent of the time of a CEO in the normal public — who would have — otherwise have a public company — just in terms of meeting with analysts, and the calls, and dealing with banks, and all kinds of things that, essentially, we relieve them of so that they can spend all of their time figuring out the best way to run their business. So I think we bring something to the party, even if it — even if we're just sitting there with our feet up on the desk. Charlie?
查理·芒格是的。我们是在努力给世界树个榜样。说实话,要不是伯克希尔骨子里有那么点儿诲人不倦的精神,我想我们也不会开这么大规模的股东大会。这事我仔细琢磨很久了。要我说,我们想做的正是这个——树立一个恰当的榜样。保持清醒。为人诚实。没错。(掌声)所以,我为伯克希尔感到自豪。至于我们卖不卖可口可乐,我倒不怎么操心。(笑声)
CHARLIE MUNGERYeah. We're trying to be a good example for the world. I don't think we'd be having these big shareholders meetings if there weren't a little bit of teaching ethos in Berkshire. And I've watched it closely for a long time. I'd argue that that's what we're trying to do, is set a proper example. Stay sane. Be honest. Yeah. (Applause) So I'm proud of Berkshire, and I don't worry too much if we sell Coca-Cola. (Laughter)
沃伦·巴菲特我们——我得说,你知道,GEICO 是一家管理极为出色的公司,就算上市也会管理得极为出色。但它已经从占汽车保险市场百分之二点几的份额,做到了 12%。其中一部分原因,很小的一部分——关键在于 GEICO 和托尼·奈斯利——但还有一部分原因是,当其他——至少两个我们的竞争对手——而且是大竞争对手——在 8、10 个月前说,如果不对新业务收手,他们就完不成利润目标的时候,我觉得我们踩油门的商业决策是更明智的选择。不过我认为,GEICO 如果是一家上市公司,做这个决定会比它现在是 GEICO [伯克希尔] 的一部分时更困难。因为我们考虑的只是 GEICO 五年或十年后会怎样,如果那意味着吸收新业务——我们愿意让新业务成本在短期内压低我们的收益。而别人有不同的压力。我不是在评判他们怎么做——因为他们面对的群体跟 GEICO 面对伯克希尔、伯克希尔面对它自己的股东是不一样的。我觉得在这种情况下,我们的体系更优越。但这不是因为我们更努力。查理和我几乎啥也不干。(笑声)
WARREN BUFFETTWe — I would say, you know, GEICO is an extraordinarily well-run company and it would be extraordinarily well-run if it were public. But it has gone from 2-and-a-fraction percent of the auto insurance market to 12 percent. And part of the reason, a small part — the real key is GEICO and Tony Nicely — but part of the reason is that when other — at least two of our competitors — and big competitors — said that they would not meet their profit objectives if they didn't lighten up their interest in new business, eight or 10 months ago, I think our business decision to step on the gas is a better business decision. But I think that GEICO, as a public company, would have more trouble making that decision than they do when they're part of GEICO [Berkshire]. Because we are thinking about nothing but where GEICO's going to be in five or 10 years, and if that requires having new— we want new business cost to penalize our earnings in the short-term. And other people have different pressures. I'm not arguing about how the —how they behave, because they have a different constituency than GEICO has with Berkshire and what Berkshire has with its shareholders, in turn. And I think in that case, our system's superior. But it's not because we work harder. Charlie and I don't do hardly anything. (Laughter)
结构化和解年金利率
Structured settlements interest rate
沃伦·巴菲特乔纳森?
WARREN BUFFETTJonathan?
乔纳森·布兰特能否请您谈谈你们的定期支付年金业务?这些合同的加权平均利率是 4.1%,在当前利率环境下听起来吸引力不大。这些负债的久期是否足够长,使得那个资金成本仍有吸引力?还是说,这些合同主要是在利率更高的时候签的?
JONATHAN BRANDTCould you please talk about your periodic payment annuity business? The weighted average interest rate on these contracts is 4.1 percent, which doesn't sound particularly attractive given the current interest rate environment. Is the duration of these liabilities long enough to make that an attractive cost of funds? Or were these contracts executed primarily when rates were higher?
沃伦·巴菲特嗯,这些合同——主要是所谓的结构化和解年金。当有年轻人遭遇严重车祸或类似不幸时——或许在法院施压、在真心为伤者利益着想的家属敦促之下——他们可能会把一笔巨额和解金,大概率是保险公司赔付的——你懂的,兴许 100 万、兴许 200 万美元——转换成伤者余生按期领取的款项。而我们替其他保险公司承做这类合同。事实上,有时法院会明确指定——或强烈暗示——伯克希尔来做这个发行人,因为那牵扯到某人今后 30、40 甚至 50 年的生计。法院、律师或家属,他们非常非常想确定,做出承诺的公司届时还在,能兑现诺言。伯克希尔在这方面拥有优势地位。我们——回到你的问题,乔尼——我们倾向于选取期限更长的合约。我们一直如此。我们必须对死亡率做出假设,也必须——然后再决定按什么利率来做。4.1% 这个数是许多年来大量合同混合的结果,这点很明显。我们每周大约做 2000 万到 3000 万美元这类业务,专选长久期。所以,取个大致 15 年左右的平均值,我们是这么得出那个数字的。我们随时根据利率调整定价。在做这些时,我们所基于的假设是,我们将来能赚到的钱,会超过这些结构化和解年金的内含成本。这项业务,现在规模——我想大概在六七十亿美元了。我们还会继续做。顺便提一句,这六七十亿中有相当大比例,我们还没开始往外付一分钱。头几期付款可能是别人在做。而且赔付肯定都远在远期。所以,今后 10 年、20 年我们仍会从事这项业务。我们具备某种天然优势,因为人们比信任其他任何公司都更信任我们,相信我们会按期支付。考验在于,长期来看,我们的回报能否超过付给伤者的隐含利率。这是我们愿意下的赌注。但如果利率在很长时间内维持在目前水平——假设我们一直将资金配置在固定收益证券里——我们就会承担一定亏损。顺便说一下,我们已为其中的费用支出做了预留,因为我们终究要按月付款给这些人。而且我们还得持续跟踪他们是否在世。因为你不能指望逝者的家属,在每月有支票进来的情况下,还会及时通知你当事人已经去世。但这事——未来那个规模数字还会随时间上涨。如果利率维持现状,随着我们签入新业务,那个 4.1% 的均值会略微再降一些。
WARREN BUFFETTWell, those contracts — these are what are called structured settlements, primarily. And when somebody young has a terrible auto accident or whatever it may be — perhaps urged by the court, urged by family members who really do have the interest of the injured party at heart, or — they may convert what could be a large sum settlement, probably against the insurance company — you know, maybe a million dollars, maybe $2 million — into periodic payments for the rest of the life of the injured party. And we issue those for other insurance companies. In fact, sometimes the court directs that Berkshire — or hints strongly — that Berkshire should be the one to issue those, because you're talking about somebody's life 30 or 40 or 50 years from now. And the court, or the lawyer, or the family, they want to be very, very sure that whoever makes that promise is going to be around to keep it. And Berkshire has a preferred position in that. We look — to get to your question, Jonny — we look for taking the longer maturity situations. We always have. And we have to make assumptions about mortality, and we have to make — and then we have to decide at what interest rate we'll do it. The 4.1 is a mix of a lot of contracts over a lot of years, obviously. We write maybe 30 million of these, 20 to 30 million a week, looking for the long maturities. And so, if you take an average of 15 years, or something of the sort, that's how we come up with that sort of a figure. We adjust them to interest rates at all times. And when doing that, we're making an assumption that we're going to earn more money that — than is inherent in the cost of these structured settlements. It's a business we've — I think we've got six or seven billion up now. And we'll keep doing them. And incidentally, probably a significant percentage of the six or seven billion, we're not yet paying anything on. Somebody else may have the earlier payments. And they're certainly weighted far out. So it's a business that we'll be in 10 or 20 years from now. We've got some natural advantage, because people trust us more than any other company to make those payments. And the test is whether we earn, over time, a return above that which we're paying to the injured party. And that's a bet we're willing to make. But if interest rates continued at present levels for a long time — we would, assuming we kept the money in fixed-income instruments — we would — we'd have some loss in that. We've got an allowance in there for the expenses, incidentally, because we do make monthly payments to these people, eventually. And we have to keep track of whether they're still alive or not. Because you cannot count on the relatives of somebody that's deceased when a check is coming in every month to notify you promptly that the person has become deceased. But it's — it'll — That number will go up over time. If interest rates stay where they are, that 4.1 will come down a little bit as we add new business.
USG 投资不“伟大”,但也非“灾难”
USG investment not "great," but not a "disaster"
沃伦·巴菲特好,7 号提问区。
WARREN BUFFETTOK. Station 7.
现场股东谢谢巴菲特先生和芒格先生,感谢你们所做的一切,以及让我有机会从你们的投资和处世之道中学到更多。我叫哈利·洪,是来自不列颠哥伦比亚省温哥华的一名呼吸科医生。我的问题是,回顾 2001 年,你们首次投资 USG 后不久,该公司就因石棉责任不断累积而宣告破产。你们在破产程序中一直持有这些股票,尽管按常理,进入《破产法》第 11 章程序的公司,其普通股权通常一文不值。能解释一下为什么 USG 的股权当时是一笔安全的投资吗?
AUDIENCE MEMBERThank you, Mr. Buffett and Mr. Munger, for all you've done and the opportunity to learn even more from your approach to investing and life. My name's Harry Hong, and I'm a respirologist from Vancouver, British Columbia. The question involves, back in 2001, you made an initial investment in USG, shortly before the company declared bankruptcy due to the mounting asbestos liability. You held those shares through the bankruptcy process, even though standard wisdom says that the equity in Chapter 11 is usually worthless. Can you explain why USG's equity was a safe investment?
沃伦·巴菲特嗯,那些具体细节我确实记不太清了。
WARREN BUFFETTWell, I don't really remember all the details then.
查理·芒格它当时很便宜啊。(笑声)非常便宜。(笑声)
CHARLIE MUNGERIt was very cheap. (Laughter) Very cheap. (Laughter)
沃伦·巴菲特对,但我要说的是,USG,我们持有——我不太确定百分比,但持股占比很重。我不清楚——
WARREN BUFFETTYeah, but I would say this. USG, we own — I'm not sure what percent, but it's very significant percentage. I don't know what —
查理·芒格大概 20% 的样子。
CHARLIE MUNGERTwenty percent, or something.
沃伦·巴菲特可能 30% 左右吧。但 USG 整体确实一直令人失望,因为石膏业务的表现一直不好。而且我想——可能我记错了——他们破产过两次,头一回可追溯到石棉问题,第二次则纯粹是因为负债太高。所以这称不上一笔好投资。假如石膏价格能回到过去某些年份的水平,那结果会好得多。
WARREN BUFFETTProbably 30 percent or something like that. But USG, overall, has just been disappointing because the gypsum business has been disappointing. And I think — I may be wrong — I think they went bankrupt twice, first from asbestos going back and then, subsequently, because they just had too much debt. So it has not been a brilliant investment. Now if gypsum prices were at levels that they were in some years in the past, it would have worked out a lot better.
查理·芒格但也还没到惨不忍睹的地步。
CHARLIE MUNGERBut it hasn't been terrible.
沃伦·巴菲特不,这事不算糟糕,但石膏业务——石膏经历过好几次深度跳水,而且石膏产能一直过剩。等到市场回暖的时候,管理层——不光是 USG,但 USG 或许也在其内——对未来需求的乐观程度超过了应有的水平。而且他们喜欢——回顾历史的话——他们喜欢建新厂。这是一个很多年里供应——潜在供应——远超需求的行业。我是说,自 2008 年和 2009 年以来,新屋开工数并没有像人们预期的那么好。所以石膏价格虽然有所上涨,但涨幅并不算大。因此,这笔投资只能算我们不太高明的主意之一。算不上我的好主意。查理没参与这件事。不过,这也不是什么灾难。
WARREN BUFFETTNo, it hasn't been terrible, but it — gypsum took — has taken a real dive several times, and there has been too much gypsum capacity. And then when it comes back, the managements have been — not necessarily at USG, but including USG perhaps — they've gotten more optimistic about future demand than they should have. And it — And they like — going back historically a way — they like to build new plants. And it's a business where the supply has been significantly — potential supply — has been significantly greater than demand in a lot of years. I mean, it — You've seen housing starts in — since 2008 and 2009 — not come back anywhere near as much as people anticipated. So gypsum prices have moved up but not dramatically. So just put that one down as not one of our great ideas. Not one of my great ideas. Charlie wasn't involved in that. It's no disaster, though.
查理·芒格不是。它是——
CHARLIE MUNGERNo it isn't. It's —
“出色”的保险业务有了阿吉特·贾恩更是了不得
"Terrific" insurance operations are even better with Ajit Jain
沃伦·巴菲特贝基?
贝基·奎克(麦克风未开):这个问题——这个问题——
WARREN BUFFETTBecky? BECKY QUICK (off microphone): This question — this question —
沃伦·巴菲特哦。
WARREN BUFFETTOh.
贝基·奎克喂?好了,行了。
BECKY QUICKHello? Oh, there we go.
沃伦·巴菲特好的。
WARREN BUFFETTOK.
贝基·奎克这个问题来自德国的阿克塞尔·迈尔西克,他写道:“如果阿吉特·贾恩退休——上天保佑别这样——或者高升,这会对保险业务产生什么影响,承保利润和浮存金各会怎样?”
BECKY QUICKThis question comes from Axel Meyersiek in Germany who writes, "If Ajit Jain were to retire, God forbid, be promoted, what would be the impact on the insurance operations, both with regards to underwriting profit as well as the development of float?"
沃伦·巴菲特这个嘛,没有人——没人能替代阿吉特。我是说,这根本——你连边都摸不着。不过我们的保险业务本身就很出色。确实如此,在阿吉特之外的那部分就已经很出色,加上阿吉特那就是出色翻倍了。有些事情只有他能做。但也有大量事情已经制度化,我们的保险业务里,很多方面我们同样拥有极其能干的管理层。举个例子,阿吉特几年前买了家大家可能都没听说过的公司,叫 Guard Insurance,主要做工伤保险。它的总部设在——让人意想不到——宾夕法尼亚州的威尔克斯-巴里。它在威尔克斯-巴里正在疯狂扩张。它——它简直是个宝贝。阿吉特在管,但具体经营的是一个极为出色的人。我们几年前还买了 Medical Protective,蒂姆·基尼西在管。阿吉特在管,但蒂姆·基尼西不管有没有阿吉特,都能经营一家相当出色的保险公司。不过他也很聪明,知道要是能有阿吉特这样的人愿意在某种程度上指导一下,那再好不过。但蒂姆自己就是个了不起的保险经理人,Medical Protective 对我们来说一直是个很棒的业务。大多数人不知道我们拥有它。实际上这家公司可以追溯到 19 世纪。我们还有很多好业务。你要是去看年报里那个叫“其他”的板块——保险公司的部分,我是说——整体来看,那是一家很出色的保险公司。很少有公司能比得上。GEICO 是一家很棒的公司。所以,阿吉特为伯克希尔赚的钱可能比我还多。但即便没有他,我们依然拥有在我看来全世界最优秀的财产-意外险保险业务。而有他在,你知道,那就——没人,我认为没人能望其项背。查理?
WARREN BUFFETTWell, nobody will — could possibly replace Ajit. I mean, it just — you can't come close. But we have a terrific operation in insurance. We really do, outside of Ajit, and it's terrific-squared with Ajit. There are things only he can do. But there are a lot of things that are institutionalized, a lot of things in our insurance business, where we've got extraordinarily able management, too. So Ajit, for example, bought a company that nobody here has heard of, probably, called Guard Insurance a few years ago, based in worker's comp, primarily. It's based in — improbably — in Wilkes-Barre, Pennsylvania. And it's expanding like crazy in Wilkes-Barre. And it — it's been a gem. And Ajit oversees it, but we've got a terrific person running it. And we bought Medical Protective some years ago. Tim Kenesey runs that. Ajit oversees it, but Tim Kenesey can run a terrific insurance company, with or without Ajit. But he's smart enough to realize that, if you got somebody like Ajit that's willing to oversee it to a degree, that's great. But Tim is a great insurance manager all by himself, and Medical Protective has been a wonderful business for us. Most people don't know we own it. The company goes back into the 19th century, actually. We've got a lot of good operations. If you look at that section of the annual report called "Other" — insurance company, I mean that is — in aggregate, that is a wonderful insurance company. There's very few like it. GEICO is a terrific company. So, Ajit has made more money for Berkshire than I have, probably. But we've still got what I would consider the world's best property-casualty insurance operation, even without him. And with him, you know, it — nobody, I don't think anybody comes close. Charlie?
查理·芒格这个嘛,几年前,加州对工伤保险法律做了一处小改动,阿吉特一眼就看出这会让承保结果发生剧变。他从一个只占极小份额的市场,一下子(听不清)做成了 10% 的市场份额,这个份额可不小,他就像打了个响指,凭空抓住了至少几十亿美元。等到行情变难了,他就撤了回来。我们像阿吉特这样的人不多。打个响指就从空中抓走几十亿美元,这种事没那么容易。(笑声)
CHARLIE MUNGERWell, a few years ago, California made a little change in its workmen's compensation law, and Ajit saw instantly that it would cause the underwriting results to change drastically. And he went from a tiny percent of the market, (inaudible) 10 percent of the market, which is big, and he just grasped a couple billion dollars, at least, out of the air, like it was snapping his fingers. And when it got tough, he pulled back. We don't have a lot of people like Ajit. It's hard to just snap your fingers and grab a couple billion dollars out of the air. (Laughter)
沃伦·巴菲特这个嘛,我们——事实上,加州的工伤保险(听不清),Guard 已经进入了。我——我们有一大批很出色的保险经理。我是说,我不知道哪里还有更好的团队。阿吉特也帮我们找到了其中一些。我自己也有过几次好运气。比如 U.S. Liability 的汤姆·内尔尼,那得追溯到,怎么说呢,15、16 年前了。他的业务做得非常好。规模不算巨大,但管理得极其出色。大家甚至不知道我们拥有这些公司。但如果你看看那最后一行——现在我们又加入了彼得·伊斯特伍德,负责伯克希尔·哈撒韦专业保险。我得告诉你们,这些确实是很好的生意。(笑)当你既能展现承保实力,又可以获得更多的浮存金——我们这样的生意并不多。它们是很棒的生意。我们有——你知道,大概是——超过 1000 亿美元的资金可以从中获利,与此同时,总体而言,你知道,总的来说,我们很可能还能因为持有这些资金而额外赚些钱。如果一个人能交给你 1040 亿美元,还付你钱让你持有它,而你还能去投资并拿走收益,那真是门好生意。可惜,大多数人都做得不好。而且,你知道,问题在于,我刚才描述的情形会诱惑很多人入场。近来,有人是真冲着投资管理这块进来的。这是一种在离岸市场赚钱的方式。我们不这么做,但小公司配上投资经理,是可以做到的。所以竞争非常激烈。不过我们有一些根本性的优势,加之——在某些领域——还有极为出色的经理人,能把那些优势发挥到极致。我们会充分利用这一点的。
WARREN BUFFETTWell, we've — actually, the California Workers' Comp (inaudible), Guard has moved into that. I — we have got a lot of terrific insurance managers. I mean, I don't know of a better collection any place. And Ajit has found some of those. I've gotten lucky a few times. I mean, Tom Nerney at U.S. Liability, that goes back, what, 15, 16 years. He has a terrific operation. It's not huge, but it is so well-managed. And people don't even know we own these things. But if you look at that last line — and now we've added Peter Eastwood with Berkshire Hathaway Specialty. And these are really good businesses, I got to tell you. (Laughs) When you can produce underwriting prowess, and on top of that just hand more float — we don't have many businesses like that. Those are great businesses. We've got a hundred — you know, whatever it is — a hundred billion-plus of money that we get to earn on, while at the same time, overall, you know, on balance, we're likely to make some additional money for holding it. And if you can get somebody to hand you $104 billion and pay you to hold it while you get to invest and get the proceeds, it's a good business. Now, most people don't do well at it. And, you know, the problem is that what I just described tempts lots of people to get into it. And recently, people have gotten into it, really, just for the investment management. It's a way to earn money offshore. And we don't do that, but it can be done for small companies with investment managers. So there's a lot of competition in it. But we have some fundamental advantages, plus we have — in certain areas — plus we have absolutely terrific managers to maximize those advantages. And we're going to make the most of it.
卡夫亨氏费城奶油芝士产品推广
Promo for Kraft Heinz Philadelphia Cream Cheese product
沃伦·巴菲特我刚拿到卡夫亨氏推出的一款产品。他们几天前——也许是几周前——才把它商业化推向市场。董事会上他们摆了这个。我吃了三个。我敢肯定,现场有位把两股东可能不赞成这个,但他们——(笑声)——我跟你们说,这东西真好吃。这是一个芝士蛋糕组合,上面有浇头,配的是费城奶油芝士(听不清),你可以自己做芝士蛋糕。我想我可以趁查理说话的时候吃。(笑声)你们中场休息时可以拿到。这款产品卖得很好。而且我想,为了让你们别太有罪恶感——这个樱桃味的,我觉得是 170 卡路里。就像我说的,我刚才在这儿吃了三个。我不介意甜点吃掉五六百卡路里,你知道。(笑声)让别人去吃西兰花吧,我来吃甜点。(笑声)所以我们会吃这个。你们也是,中场休息时——我想他们带来了八九千个。如果没吃完,我会很失望。其实,我是对你们失望,不是对他们。(笑声)
WARREN BUFFETTI've just been handed something Kraft Heinz came out with. They just came out with it commercially a couple days — a few days ago, maybe a few weeks ago. At the directors' meeting they had this. I had three of these. I'm sure that there's a member or two of the audience that may not approve of it, but they — (laughter) — I got to tell you folks, it's good. It's a cheesecake arrangement with topping and Philadelphia Cream Cheese (Inaudible), so you create your own cheesecake. And I thought that I can eat it while Charlie's talking. And — (laughter) — you'll be able to get it at the halftime. It's selling very well. And I think, just so you don't feel too guilty, I think it's 170 calories for this cherry one. Like I say, I had three of these here. I don't mind having five- or 600 calories for dessert, you know. (Laughter) I'll let somebody else eat the broccoli and I'll have the dessert. (Laughter) So we'll be eating this, but you, too, at halftime — I think they brought 8- or 9,000 of these. I'll be disappointed if we don't run out. Actually, I'll be disappointed in you, not them. (Laughter)
子公司经理人不会参与巴菲特的职位竞争
Subsidiary managers aren't competing for Buffett's job
沃伦·巴菲特好。杰伊?
WARREN BUFFETTOK. Jay?
杰伊·格尔布这个问题是关于继任计划的。沃伦,今年的致股东信里,按姓名提及的伯克希尔高绩效经理人似乎变少了。这是否意味着你对伯克希尔下任 CEO 的继任计划,所传递的信息有所改变?
JAY GELBThis question is on the topic of succession planning. Warren, there seem to be fewer mentions, by name, of top-performing Berkshire managers in this year's annual letter. Does this mean you're changing your message regarding the succession plan for Berkshire's next CEO?
沃伦·巴菲特嗯,答案是否定的。而且我没留意到被点名提到的人变少了。我写完那东西就发给卡罗尔·卢米斯,她跟我说,“回去干活吧。”(笑)我其实没怎么去想具体点了多少人的名字。我会这么说,而且这句话千真万确:我们从来没有过比现在更多的优秀经理人——当然,这也是因为我们有了更多优秀的公司——但我们现在的优秀经理人之多,确实是前所未有的。所以——但这跟继任毫无关系。查理?
WARREN BUFFETTWell, the answer to that's no. And I didn't realize there were fewer mentions by name. I write that thing out and send it to Carol [Loomis], and she tells me, "Go back to work." (Laughs) I don't actually think that much about how many personally get named. I would say this. And this is absolutely true. We have never had more good managers — now, it's because we've got more good companies — but we have never had more good managers than we have now, so I — but it has nothing to do with succession. Charlie?
查理·芒格嗯,我完全同意。我们好像也没有很多二十来岁的年轻人。(笑声)
CHARLIE MUNGERWell, I certainly agree with that. We don't seem to have a whole lot of 20-year-olds. (Laughter)
沃伦·巴菲特至少主席台上没有。(笑声)没有,我们拥有了一群非常出色的经理人,这就是为什么我们可以靠“放手式”管理来运作。如果我们有一大帮人是冲着接我的位子来的,那这招就行不通了。我的意思是,如果我们有 50 个人在外面,每个人都想执掌伯克希尔·哈撒韦,那这套体系根本运转不好。但——他们都已经拥有了自己一生中想干的工作。托尼·奈斯利就是喜欢经营 GEICO。你知道——你可以顺着这个名单一个个看下去。他们干的工作都是自己所热爱的。在我看来,这比一大帮人一边做着眼前的工作,一边盼着和他们竞争的人失败,好让我将来不在了的时候自己能获得提名,要好得多。这一套体系跟大多数美国公司的做法大相径庭。查理,有什么要补充的吗?
WARREN BUFFETTCertainly not at the front table. (Laughter) No, we've got an extraordinary group of good managers, which is why we can manage by abdication. It wouldn't work if we had a whole bunch of people who were — had come with the idea of getting my job. I mean, if we had 50 people out there, all of who wanted to be running Berkshire Hathaway, it would not work very well. And — But they have the jobs they want in life. Tony Nicely loves running GEICO. You know, it — then you go down the line. They have jobs they love. And that's a lot better, in my view, than having a whole bunch of them out there that are kind of doing their job there kind of hoping the guys competing with them will fail so that, when I'm not around, that they'll get the nod. It's a much different system than exists at most American corporations. Charlie, got anything?
伯克希尔的收购优势:“确实没有别人了”
Berkshire's buying advantage: "There just isn't anyone else"
沃伦·巴菲特好的,我们接 8 号台的提问。
WARREN BUFFETTWell, we'll go to Station 8.
现场股东嗨,沃伦和查理。我叫维基·魏,是沃顿商学院的 MBA 学生。这是我第一次参加股东大会,我确实很兴奋。谢谢你们邀请我们过来。我的——
AUDIENCE MEMBERHi, Warren and Charlie. My name's Vicky Wei. I'm an M.B.A. student from the Wharton School of Business. This is my first time to be in the first — in the annual meeting. I'm really excited about it. Thanks for having us here. My —
沃伦·巴菲特谢谢你能来。
WARREN BUFFETTThanks for coming.
现场股东我的问题是,未来三到五年,你们想去哪里“钓鱼”?你们最看好哪些行业,又最看空哪些行业?谢谢。
AUDIENCE MEMBERMy question is, where do you want to go fishing for the next three to five years? Which sectors are you most bullish on, and which sectors are you most bearish on? Thank you.
沃伦·巴菲特嗯。查理和我其实不怎么讨论行业。我们也不会让宏观经济环境或对它的看法影响我们的决策。我们确实是机会主义者。而且我们——显然,我们一直在关注各种各样的生意。我是说,这差不多算我们的一项嗜好了——可能对我来说比查理更是如此。但我们希望接到一个电话,而我们也有一堆筛选标准。我想说,这一点我们俩都一样。我们大概在头五分钟甚至更短的时间里,就能判断出来某件事是否有可能——或者说有没有一个合理的发生机会。然后它就会走一遍流程,它会——第一个问题是,“我们真能对这件事了解得足够多,进而做出决定吗?”你知道,这一下子就刷掉了一大堆东西。然后剩下为数不多的几个。如果它能过这一关,那么我们就有相当大的可能——合理的可能——会有所行动。但这并不针对特定行业。它——当然,我们确实钟爱那些产品周边有护城河、消费者行为在更长远的未来也许可以预测的公司。但我得说,对我们来说,预测消费者行为变得比二三十年前我们可能设想的要更难了。我觉得现在的游戏难度确实更大了。但我们会去衡量,我们会从现有资本的回报率、未来资本的回报率这些角度去审视它。我们或许能——我们可以——很多人,哪怕是在头五分钟的交谈里,就会向你透露出一些信号,表明他们是什么样的人,以及从长远看,你是否真有可能和他们维持一个令人满意的合作关系。所以,很多事情是快速发生的,但——我们很清楚我们倾向于涉足什么样的领域——或者说我们最终想拥有哪种类型的生意。但我们并不会真说,“我们要去这个领域、那个领域,或者另外一个领域找公司。”查理,你来说?
WARREN BUFFETTYeah. Charlie and I do not really discuss sectors much. Nor do we let the macro environment or thoughts about it enter into our decisions. We're really opportunistic. And we — we, obviously, are looking at all kinds of businesses all the time. I mean, it's a hobby with us, almost — probably more with me than Charlie. But we're hoping we get a call, and we've got a bunch of filters. And I would say this is true of both of us. We probably know in the first five minutes or less whether something is likely to — or has a reasonable chance of happening. And it's just going to go through there, and it's going to — first question is, "Can we really ever know enough about this to come to a decision?" You know, and that knocks out a whole bunch of things. And there's a few. And then if it makes it through there, there's a pretty good — reasonable chance we're going to — we may do something. But it's not sector specific. It — We do love the companies, obviously, with the moats around the product long — where consumer behavior can be, perhaps, predicted further out. But I would say it's getting harder to — for us, anyway — to anticipate consumer behavior than we might've thought 20 or 30 years ago. I think that it's just a tougher game now. But we'll measure it and we'll look at it in terms of returns on present capital, returns on prospective capital. We may have — we can — A lot of people give you some signals as to what kind of people they are, even in talking in the first five minutes, and whether you're likely to actually have a satisfactory arrangement with them over time. So a lot of things go on fast, but it — We know the kind of sectors we kind of like to — or the type of business we'd kind of like to end up in. But we don't really say, "We're going to go after companies in this field, or that field, or another field." Charlie, you want to?
查理·芒格嗯。我们的一些子公司会做一些有意义的补强收购,这种事一直在进行。当然,我们乐见其成——但我要说,在收购整家公司这一整个领域,竞争已经变得极其激烈。现在有一大帮做杠杆收购的。我还是这么叫它们。干这行的人觉得那是个不怎么好听的标签,所以他们说自己是做私募股权的。你知道,这就像一个清洁工管自己叫总工程师或者什么别的。(笑声)但——不管怎样,那些做杠杆收购的人,通过影子银行,几乎任何东西他们都能在一周左右的时间里融到资。他们能出极高的价格,拿到极优厚的条款等等。所以,要收购企业变得非常、非常困难。我们做得不错,是因为有一小部分人不想把公司卖给私募股权。他们太爱自己的生意了,以至于不想让它只是为了转手而被打扮一番。
CHARLIE MUNGERYeah. Some of our subsidiaries do little bolt-on acquisitions that make sense, and that's going on all the time. And, of course we like it when — But I would say the general field of buying whole companies, it's gotten very competitive. There's a huge industry of doing these leveraged buyouts. That's what I still call them. The people who do them think that's a — kind of a bad marker, so they say they do private equity. You know, it's like (inaudible) a janitor call himself the chief of engineering or something. (Laughter) And — But at any rate, the people who do the leveraged buyouts, they can finance practically anything in about a week or so through shadow banking. And they can pay very high prices and get very good terms and so on. So, it's very, very hard to buy businesses. And we've done well, because there's a certain small group of people that don't want to sell to private equity. And they love the business so much that they don't want it just dressed up for resale.
沃伦·巴菲特好些年前,有个人来见我,他当时 61 岁。他说:“听着,我有一家相当好的公司,我赚的钱这辈子已经怎么都花不完了。”但他说:“我开车上班时,只有一件事让我担心。”事实上,不止一个人跟我说过同样的话,也用了一样的措辞。他说:“我去上班时只有一件事让我烦心。你知道,如果我今天出了什么事,剩下我妻子一个人。你知道,我见过一些例子,公司里的高管想方设法低价把她的股份买走,或者公司被卖给竞争对手,那所有的员工……”他说:“我不想把公司甩给她。我想自己决定它的去向,但我也想继续经营它,我热爱它。”他说:“我考虑过把它卖给竞争对手,但如果卖给竞争对手,你知道,它的财务总监就会变成新公司的财务总监,然后就这么一路换下去。所有那些帮我建起这家公司的人,你知道,他们——他们中有很多人都会被裁掉。我会拿着一大笔钱走人,而他们中的一些人就会丢掉工作。”他说:“我不想那么干。”他说:“我可以把它卖给一家杠杆收购机构,他们更愿意管自己叫私募股权,但他们会把杠杆加到极致,然后转手再卖掉。他们会稍微打扮它一下,但到头来,它不会待在原来的地方。我不知道它最终会去哪儿。”他说:“我也不想那么干。”所以他说:“不是因为你有多特别。”他说:“是因为确实没有别人了。”(笑声)如果你要向一位潜在的配偶求婚,可千万别用那句话,你知道。(笑声)但这就是他亲口对我说的。我坦然接受,我们达成了交易。所以,从逻辑上讲,除非有人抱有这样的态度,否则在这个市场上我们应该是个输家。我的意思是,现在借钱那么容易、成本那么低。而我们看这些钱,几乎完全是股权资本。我们斗不过那些会把收购价的很大一部分通过债务来融资的人,他们的平均成本可能才 4% 左右。
WARREN BUFFETTWe had a guy some years ago, came to see me, and he was 61 at the time. And he said, "Look, I've got a fine business. I got all the money I can possibly need." But he said, "There's only one thing that worries me when I drive to work." Actually, there's more than one guy's told me that that's used the same term. He said, "There's only one thing that bothers me when I go to work. You know, if something happens to me today, my wife's left. "You know, I've seen these cases where executives in the company try to buy them out cheap or they sell to a competitor and all the people —" He says, "I don't want to leave her with the business. I want to decide where it goes, but I want to keep running it, and I love it." And he said, "I thought about selling it to a competitor, but if I sell it to a competitor, you know, their CFO's going to become the CFO of the new company, and there, you know, on down the line. "And all these people who helped me build the business, you know, they're — a lot of them are going to get dumped. And I'll walk away with a ton of money, and some of them will lose their job." He said, "I don't want to do that." And he says, "I can sell it to a leveraged buyout firm, who would prefer to call themselves private equity, but they're going to leverage it to the hilt and they're going to resell it. And they're going to dress it up some, but in the end, it's not going to be in the same place. I don't know where it's going to go." He said, "I don't want to do that." So he said, "It isn't because you're so special." He says, "There just isn't anyone else." (Laughter) And if you're ever proposing to a potential spouse, don't use that line, you know. (Laughter) But that's what he told me. I took it well, and we made a deal. So, logically, unless somebody had that attitude, we should lose in this market. I mean, you can borrow so much money so cheap. And we're looking at the money as pretty much all equity capital. And we are not competitive with somebody that's going to have a very significant portion of the purchase price carried in debt, maybe averaging, you know, 4 percent or something.
查理·芒格而且,如果情况变糟,他也不会承担亏损。如果情况变好,他却能分走一部分利润。
CHARLIE MUNGERAnd he won't take the losses if it goes down. He gets part of the profit if it goes up.
沃伦·巴菲特对,他计算得失的方式跟我们是如此不同。而且他手握做成交易的资金。所以,如果你只关心为自己的公司卖到最高价钱,你知道,找我们不是个好选择。不过无论如何,也总会有些人找到我们。我们能提供某些——我不会称之为独一无二,但的确不同寻常的东西。把公司卖给我们的人,还有另外几位——实际上,他们说的话几乎一字不差。他们都对自己完成的出售感到满意,非常满意。而且,你知道,他们——他们有的是钱,数不清的钱,他们正在做着自己热爱的事,也就是继续经营这家公司。并且他们知道,自己做出了一个决定,能让家人以及与他们共事了一辈子的人处于最有利的境地。而这——在他们的权衡中,他们已经做出了最好的选择。但那不是很多人的权衡方式,也肯定不是那种把所有能借来的每一分钱都押上去买下一家公司,然后可能在粉饰一下财务报表和做点别的事情之后,就打算转手卖掉的人所采取的方式。但——当高度债务融资的买家与股权型买家之间的出价差距变得如此悬殊时,这日子确实越来越难。这毫无疑问。而且这种情形还会持续。
WARREN BUFFETTYeah, his calculus is just so different than ours. And he's got the money to make the deal. So, if all you care about is getting the highest price for your business, you know, we are not a good call. And we will get some calls in any event. And we can offer something that — wouldn't call it unique, but it's unusual. The person that sold us that business and a couple of others that have — actually it's almost, word for word, the same thing they say. They are all happy with the sale they made, very happy. And, you know, they are — they have lots and lots and lots of money, and they're doing what they love doing, which is still running the business. And they know that they made a decision that will leave their family and the people who work with them all their lives in the best possible position. And that's — in their equation, they have done what's best. But that is not the equation of many people, and it certainly isn't the equation of somebody who buys and borrows every dime they can with the idea of reselling it after they, you know, maybe dress up the accounting and do some other things. And — but there — when the disparity gets so wide between what a heavily debt-financed purchase will bring as against an equity-type purchase, it gets to be tougher. There's just no question about it. And it'll stay that way.
查理·芒格但困难已经持续了很长时间,而我们还是买到了一些好公司。
CHARLIE MUNGERBut it's been tough for a long time, and we've bought some good businesses.
沃伦·巴菲特对。对。
WARREN BUFFETTYeah. Yeah.
“如果我走之后董事会请了薪酬顾问,我会回来的”
"If the board hires a compensation consultant after I go, I will come back"
沃伦·巴菲特好了。安德鲁?
WARREN BUFFETTOK. Andrew?
安德鲁·罗斯·索金沃伦,这是个股东的问题,我觉得他就在现场,他要求匿名。他说:“三年前在股东大会上您被问到如何给您的继任者定薪酬。您说这是个好问题,会在下一封年度致股东信里谈。我们一直在耐心等待。(笑声)现在能告诉我们吗——至少从理念上说——您是怎么考虑公司该给继任者发薪酬的,这样我们就不用在薪酬顾问登场的时候瞎操心了?”
ANDREW ROSS SORKINWarren. This comes from a shareholder who I think is here, who asked to remain anonymous. Writes: "Three years ago, you were asked at the meeting about how you thought we should compensate your successor. You said it was a good question, and you would address it in the next annual letter. We've been patiently waiting. (Laughter) "Can you tell us now, at least philosophically, how you've been thinking about the way the company should compensate your successor, so we don't have to worry when the pay consultants arrive on the scene?"
沃伦·巴菲特嗯。很不幸,以我的年纪,我不必担心我说过的话——三年前说的,但这位显然比我年轻得多的家伙记得。(笑声)我不是——好吧,我接受他的话,说我确实说过。但事实上有几种可能。我不想细谈,但你可能已经——我实际上希望我们能有一个人,第一,已经非常有钱了——如果他们干了很长时间、有那种能力,他们应该已经很有钱了——非常有钱,而且不会因为是不是再有 10 倍于他们和家人所需、或者 100 倍的钱而受驱动。他们甚至可能愿意拿一个远低于他们所谓真实市场价值的薪酬来做个榜样。这可能会发生,也可能不会,但如果真这样,我觉得棒极了。但我不能怪任何人想拿自己的市场价值。然后——如果他们不选择走那条路子,我想你会——也许给他们一笔非常适度的薪酬,然后配一个每年行权价上涨的期权。几乎没人这样做。《华盛顿邮报》公司——格雷厄姆控股这么做过,《华盛顿邮报》公司也做了一点——但行权价会上涨,因为它假设每年都有大笔留存收益。因为为什么有人要留存一堆收益,然后声称自己提升了价值,就仅仅因为他们把钱扣在股东手里不给?所以设计这种方案很容易,在私人公司里人们也是这样设计的。只是他们不想在上市公司里这么做,因为用另一种方式他们能拿更多钱。但他们可以设计一个非常可观的期权,但要等到退休后持股几年才能行权,这样他们最终得到的结果是大部分股东也能得到的,而且不能自己挑选行权和卖股的时机。这不难设计。这取决于你面对的人究竟有多在乎钱,有多在乎超出自己能用范围的钱。大多数人对这个有兴趣,我也不怪他们。但我不知道。你觉得呢,查理?
WARREN BUFFETTYeah. Well, that — unfortunately, at my age I don't have to worry about things I say — said three years ago, but this guy, obviously much younger, remembers. (Laughter) I'm not — well, I'll accept his word that I said that. But the — there's a couple possibilities, actually. I don't want to get into details on them, but you may have — and I, actually, would hope that we would have somebody, A) who's already very rich — which they should be if they've been working a long time and have got that kind of ability — that's very rich, and really is not motivated by whether they have 10 times as much money that they and the families can need or a hundred times as much. And they might even wish to perhaps set an example by engaging for something far lower than actually what you could say their true market value is. And that could or could not happen, but I think it'd be terrific if it did. But I can't blame anybody for wanting their market value. And then — if they didn't elect to go in that direction, I would say that you — would probably pay them a very modest amount and then have an option which increased in value by — or increased in striking price — annually. Nobody does this, hardly. The Washington — Graham Holdings has done it, The Washington Post Company did a little bit — but would increase because it's assuming that there were substantial retained earnings every year. Because why should somebody retain a bunch of earnings and then claim they've actually improved the value, simply because they withheld the money from shareholders? So it's very easy to design that, and in private companies people do design it in that way. They just don't want to do it in public companies, because they get more money the other way. But they might have a very substantial one that could be exercised, but where the shareholder's — the shares had to be held for a couple years after retirement, so that they really got the result over time that the majority of the stockholders would be able to get, and not be able to pick their spots, as to when they exercised and sold a lot of stock. It's — it would — it's not hard to design. And it really depends who you're dealing with, in terms of actually how much they care about money and having money beyond what they can possibly use. And most people do have an interest in that, and I don't blame them. But I don't know. What do you think, Charlie?
查理·芒格嗯,我觉得——有一件事,我一生都在回避薪酬顾问。对我来说,我——简直找不到词来形容我的鄙视。(笑声)
CHARLIE MUNGERWell, I — one thing I think is that I have avoided, all my life, the compensation consultants. To me it's a — I hardly can find the words to express my contempt. (Laughter)
沃伦·巴菲特我要说一句。如果我走之后董事会请薪酬顾问,我会回来的。(笑声)
WARREN BUFFETTI will say this. If the board hires a compensation consultant after I go, I will come back. (Laughter)
查理·芒格疯了。疯了。所以我觉得这个领域里有很多故弄玄虚的东西,而且我看不到它会消失。
CHARLIE MUNGERMad. Mad. So I think there's a lot of mumbo jumbo in this field, and I don't see it going away.
沃伦·巴菲特哦,不会消失的。不会的,只会更糟。我是说,你看——我是说,薪酬这件事的搞法,你知道,每个人都会去看别人的委托说明书,然后说:“我们不可能招一个没被——”
WARREN BUFFETTOh, it isn't going to go away. No, it's going to get worse. It — I mean, the — if you look at, I mean, the way compensation gets handled, I mean, it — you know, everybody looks at everybody else's proxy statement and says, "We can't possibly hire a guy that hasn't been — "
查理·芒格荒唐。
CHARLIE MUNGERIt's ridiculous.
沃伦·巴菲特——等等。然后人力资源部的人——他们是给 CEO 打工的——进来推荐一个顾问。哪个顾问要是说“你该给 CEO 发低于第四分位的薪酬,因为你们公司业绩也在第四分位”,他还能再接到下一单生意吗?我是说,你知道——不是这些人坏或者怎么样。就是这种情况本身的本质——它产生的结果跟所有者代表该有的做法不一致。
WARREN BUFFETT—so on. And the human relations department, you know, who work for the CEO, come in and suggest a consultant. What consultant is ever going to get another assignment if he says, "You should pay your CEO below the — down in the fourth quartile because you're getting a fourth quartile result?" It — I mean, it just, you know — it isn't that the people are evil or anything. It's just the nature of the situation just — it produces a result that is not consistent with how representatives of the owners should behave.
查理·芒格比那还糟。资本主义是那只我们所有人都赖以生存的金鹅。如果人们普遍对它产生鄙视,因为他们不喜欢这个体系里的薪酬安排,那你的资本主义可能就活不长了。那等于在杀金鹅。所以我觉得现有体系问题很大。
CHARLIE MUNGERIt's even worse than that. Capitalism is the golden goose that we all live on. And if people generally get so they have contempt for it because they don't like the pay arrangements in the system, your capitalism may not last as well. And that's like killing the golden goose. So I think the existing system has a lot wrong with it.
沃伦·巴菲特我觉得很快就会有件事——我也许说错了——公司得在委托说明书里披露 CEO 薪酬与平均薪酬的对比,或者类似的东西。那不会改变任何东西。我是说——
WARREN BUFFETTI think there is something coming in pretty soon — I may be wrong about this — where companies are going to have to put in their proxy statement the CEO's pay to the average pay, or something like that. That isn't going to change anything. I mean —
查理·芒格一点都不会改变。
CHARLIE MUNGERIt won't change a thing.
沃伦·巴菲特一点都不会改变。而且,你知道,它会让我们花掉一大笔——几乎可以说是——
WARREN BUFFETTIt won't change a thing. And, you know, it'll cost us virtually —
查理·芒格顺便说一句,它也不会成为头条新闻。它会藏在角落里。
CHARLIE MUNGERBy the way, it won't get any headlines, either. It'll be tucked away.
沃伦·巴菲特这会让我们花掉一大笔钱,毕竟我们在全球雇用了 36.7 万人。我的意思是,我们希望得到一些能让事情变得稍微简单点的东西,这样我们就能用估算或类似的办法。但要算出中位数收入或平均收入什么的,不管规则怎么写,你知道,而且——
WARREN BUFFETTIt'll cost us a lot of money, with 367,000 people employed around the world. And, I mean, we'll hope to get something that makes it somewhat simpler so we can use estimates or something of the sort. But to get the median income or mean income or whatever, however the rules may read, you know, and —
查理·芒格那就是顾问们存在的意义,沃伦。(笑声)
CHARLIE MUNGERThat's what consultants are for, Warren. (Laughter)
沃伦·巴菲特这——这其实是人性使然。你知道,最——我每两年给经理们写一封信,我说过:“我唯一不接受的理由,就是‘别人都这么做’。”可当然,“别人都这么做”恰恰就是人们不想把股票期权的成本算作费用的理由——我是说,这简直荒唐。所有这些 CEO 跑到华盛顿,我记得他们让参议院以 88 票对 9 票的投票结果,宣称股票期权不是费用。可过了几年,你知道,事情已经昭然若揭,他们最终才把它按费用入账。这让我想起伽利略之类的,我是说,这帮人。
WARREN BUFFETTIt — it's, you know, it is human nature that produces this. And, you know, the most —I write in this letter to the managers every two years, I said, "The only excuse I won't take on something is that everybody else is doing it." But of course, "everybody else is doing it," is exactly the rationale for why people did not want to count the costs of stock options as a cost — I mean, it was ridiculous. All these CEOs went to Washington and they got the Senate, I think, to vote 88 to 9 to say that stock options aren't a cost. And then a few years later, you know, it became so obvious that they finally put it in so it was a cost. You know, it reminded me of Galileo or something, I mean, all these guys.
查理·芒格更糟,要糟得多。教皇当年对伽利略的态度,比这还好——他当时——
CHARLIE MUNGERWorse. It was way worse. The pope behaved better to Galileo in the —and he was —
沃伦·巴菲特嗯,反正,这——我希望,就像我说的,有人——好吧——甚至不一定非得是,我不是在说当前的接班人或者别的人。我是说,再往后几代的接班人,到他们执掌伯克希尔的时候,大概已经变得极其富有了。财富的增量价值,到了某个点之后,就几乎为零了。也就有机会把它用做一种不一样的表率。但如果——有某种制度能把留存收益反映出来,我对此并不排斥。没人愿意——在我待过的 20 个董事会里,我从没听人提过这件事。你知道,如果你和我是生意的合伙人,我们一直把收益留在公司里,而我却总能按固定的价格买走你的部分权益,你会说:“这太蠢了。”但所有期权制度就是这么设计的,这当然对 CEO 和咨询机构更有利。而且,当然啦,通常 CEO 的薪酬和董事的薪酬之间总有那么一些关联。如果 CEO 的薪酬还像 50 年前那样,按现在的美元折算,那董事的薪酬也会更低。所以,你知道,这里面本来就带着这些固有的东西,在某种程度上,多少助长了——
WARREN BUFFETTWell, anyway, it's — it — I would hope, you know, like I say, somebody — well — and it doesn't even have to be, I'm not talking about the current successor or anybody else. I mean, successors down the line are probably going to have gotten very wealthy by the time they're running Berkshire. And the incremental value of wealth gets very close to zero at some point. And there is a chance to use it as a different sort of model. But I don't have any problem, if it's — a system is devised that recognizes retained earnings. Nobody wanted — I've never heard anybody talk about it, you know, in the 20 boards I've been on. You know, if you and I were partners in a business, you know, and we kept retaining earnings in the business and I kept having the value to buy a portion of you out at a constant price, you'd say, "This is idiocy." But of course that's the way all option systems are designed, and it's better to be — for the CEO and for the consultants. And of course, usually if there's — there's some correlation between what CEOs are paid and what boards are paid. If CEOs were getting paid at the rate that they got paid 50 years ago, adapted to present dollars, director pay would be lower. So it's — you know, it's got all these built-in things that, to some extent, sort of kindle the —
查理·芒格伯克希尔没有一个董事是为了钱才当这个董事的。
CHARLIE MUNGERNo Berkshire director is in it for the money.
沃伦·巴菲特嗯,要是他们手里有不少股票,那他们就是为了钱。而且这些股票是在市场上买的,就像——
WARREN BUFFETTWell, they are if they own a lot of stock. And they bought it in the market just like the —
查理·芒格没错,这——
CHARLIE MUNGERYeah, it's —
沃伦·巴菲特——普通股东那样。
WARREN BUFFETT— shareholder did.
查理·芒格这是一套非常老派的制度。
CHARLIE MUNGERIt's a very old-fashioned system.
沃伦·巴菲特我前几天看了一家公司,有七位董事,从来没有用自己的钱买过一股股票。他们确实被赠予了股票,但没有一个人——我的意思是,我不该说没有一个人——这七位董事从来没有掏钱买过一股。而他们却坐在那儿,决定谁该当 CEO、该如何付薪酬,以及诸如此类的事情。可你知道,他们自己连一块钱都没想过要往外掏。他们被赠予了大量股票。而这,你知道,我们面对的是人性啊,各位。(笑)而——你想要的是,建立起一套制度,就算人性如何驱动它,它也能运转良好。我们国家在这方面做得相当出色。我是说,美国企业——从总体上看,为美国人民做得非常好。但并不是它里面的方方面面,都值得你教给你的孩子。
WARREN BUFFETTI looked at one company the other day, and seven of the directors had never bought a share of stock with their own money. Now they'd been given stock, but not one of them — I mean, I shouldn't say not one — seven of the directors had never actually bought a share of stock. And there they are, you know, making decisions on who should be CEO and how they should be paid and all that sort of thing. But, you know, they never felt like shelling out a dollar themselves. Now they'd been given a lot of stock. And it's, you know, we're dealing with human nature here, folks. (Laughs) And that — what you want is to have a system that works well in spite of how human nature's going to drive it. And we've done awfully well in this country in that respect. I mean, American business has — overall has done very well for the Americans generally. But not every aspect of it is exactly what you want to teach your kids.
BNSF 是家“好”生意,但运量大概不会有多少增长
BNSF is a "good" business, but probably won't grow much
沃伦·巴菲特好的。格雷格?
WARREN BUFFETTOK. Gregg?
格雷格·沃伦沃伦。
GREGG WARRENWarren.
沃伦·巴菲特嗯。
WARREN BUFFETTYeah.
格雷格·沃伦2010 年到 2015 年间,随着短途货运从卡车转向铁路,多式联运铁路货运实现了两位数的收入增长。然而,过去一年左右,柴油价格走低、卡车运力更易获得,使得卡车运输的竞争力增强,导致多式联运铁路运量下滑。虽然整车运量长期来看预计会稳健增长,有助于抵消煤炭等其他板块的疲软,但考虑到托运人可能选择在墨西哥湾或东海岸港口卸货,您认为去年完工的巴拿马运河扩建,会对 BNSF 传统上承运至东部铁路交接点的西海岸港口货运产生怎样的影响?此外,尽管运量减少从来不是好事,但随着部分现有货运改道,芝加哥这一大多数东西向货物交接的瓶颈地带,是否会随着时间的推移有所缓解,从而形成一点点此消彼长的效果?
GREGG WARRENBetween 2010 and 2015, intermodal rail traffic enjoyed double-digit rates of revenue growth as shorter-haul freight converted from truck to rail. During the past year or so, though, cheaper diesel prices and more readily available truckload capacity have made trucking more competitive, leading to a decline in intermodal rail traffic. While carload growth is expected to be solid longer term, helping to offset weakness in other segments like coal, what impact do you expect the widening of the Panama Canal, which was completed last year, to have on the West Coast port shipments that BNSF has traditionally carried through to exchange points for the Eastern U.S. railroads, as shippers elect to have goods unloaded at ports in the Gulf of Mexico or up the Eastern seaboard? And while loss of volumes is never a good thing, could there be a small trade-off here as the bottleneck in Chicago, where most East-West cargo is handed off, eases a bit over time, if some of the current traffic gets rerouted?
沃伦·巴菲特嗯,你知道——我——芝加哥问题很多,而且还会持续一段时间。我是说,这需要一个好的解决方案。回想铁路是怎么发展起来的,我是说,它们——芝加哥是中心,你知道,它们铺设铁轨——一大堆不同的铁路公司——你知道,一百年前。城市又在它们周围发展起来,等等。所以芝加哥是——可能是个大麻烦。不过说到多式联运,我认为多式联运会表现得很好。但你说得对,整车货运量实际上在 2006 年就已经见顶了,如今我们已处在 11 年之后。五大 I 级铁路公司——拿最大的四家来说——如果看它们超出折旧的投资,是数百亿、数百亿美元,而我们现在的总货运量,比 2006 年还要少。煤炭业务还会继续萎缩。这是门好生意,在很多方面相比卡车有显著优势。卡车占了很大便宜,事实上它们的路权,也就是高速公路系统,在燃油税之外享受到的补贴程度远高于铁路行业。但在实物运量上,这门生意一直谈不上有多大增长,而且我认为将来也不太可能有,我认为它大概率是门好生意。我觉得我们的经营区域很优越。相比东部,我更偏爱西部,而且如你所说,你知道,会有一部分多式联运货物可能分流到东部港口之类的地方。整体来看,我们在这方面拥有极棒的系统。我们也会做得不错。如果我们面对的是一个货运总量有望每年增长 2%、3% 或 4% 的局面,那会更加有趣,但我不认为这种情况会发生。但我确实认为,我们的基本面地位极好,我认为我们能赚到不错的资本回报。但我想,那也就是它的上限了。查理?
WARREN BUFFETTWell, you know — I — Chicago has got lots of problems, and it's going to continue for a while. I mean, that requires a good solution. When you think of how the railroads developed, I mean, they — Chicago was the center and, you know, they laid the rails — and there were a whole bunch of different railroads — you know, a hundred years ago. And the city grows up around them and everything. So Chicago is a — can be a huge problem. But getting to intermodal, I think intermodal will do very well. But you are correct that car loadings actually hit a peak in 2006, so here we are 11 years later. And the investment of the five big Class I railroads — four of the biggest — if you look at their investment beyond depreciation, it's tens and tens of billions of dollars, and we're carrying less freight before, in aggregate, than we were in 2006. And coal will continue to decrease. It's a good business, and it has big advantages over truck in many respects. Truck gets much more of a free ride in terms of the fact that their right of way, which is the highway system, is subsidized to a much greater degree beyond the gas tax — you know, we — than the railroad industry. But it has not been a growth business, in physical volume, to any great degree. I think it's unlikely to be. I think it's likely to be a good business. I think we've got a great territory. I like the West better than the East, and as you mention, you know, there will be some intermodal traffic that gets diverted to Eastern ports perhaps or so on. Overall, I —we've got a terrific system in that respect. And we will do well. It would be more fun if we had something where you could expect aggregate car loadings to increase two or three or four percent a year, but I don't think that's going to happen. I do think our fundamental position is terrific, however. I think we'll earn decent returns on capital. But that's — I think that's the limit of it. Charlie?
查理·芒格没什么要补充的。
CHARLIE MUNGERNothing to add.
伯克希尔的下一任 CEO 需要具备“金钱头脑”
Berkshire's next CEO needs a "money mind"
沃伦·巴菲特好。9 号话筒。
WARREN BUFFETTOK. Station 9.
现场股东我是尚卡尔·阿南特,来自伊利诺伊州格尼。感谢你们为我们所做的一切。我有一个问题。两位通过相互碰撞想法,基本避免了资本配置方面的错误。这种做法在伯克希尔未来的很长时间里会延续下去吗?我想了解的是——总部层面和子公司层面我都想知道。
AUDIENCE MEMBERI'm from — Shankar Anant from Gurnee, Illinois. Thank you for doing everything you do for us. I have a question. The two of you have largely avoided capital allocation mistakes by bouncing ideas off of one another. Will this continue long into Berkshire's future? And I'd like to — I'm interested in both at headquarters and at subsidiaries.
查理·芒格这延续不了太久了。
CHARLIE MUNGERIt can't continue very long.
沃伦·巴菲特我——(笑声)别这么灰心,查理。(笑声)无论是谁接任伯克希尔,资本配置能力,而且是经过验证的资本配置能力,都一定会在董事会心目中排在首位,也就是在我和查理的推荐里——在我们去世之后会发生什么这件事上,这是第一位的。资本配置在伯克希尔极其重要。我们现在大约有 2800 亿或 2900 亿美元的股东权益,具体是多少都行。仅看未来十年,你知道,没人能准确预测这事。但在未来 10 年里,你只要看——现在每年的折旧又有 70 亿美元左右,差不多这个量级。下一代管理者在这十年里可能要配置大约 4000 亿美元甚至更多,也许还不止。这比已经投进去的钱还要多。所以十年之后,伯克希尔将是一个企业集合体,在那十年里配置出去的钱比之前所有时期加起来还要多。因此,担任伯克希尔 CEO 的人必须是非常理性的资本配置者。而我们会有这样的人。要是让一个资本配置能力也许都算不上是——也许根本不是他们主要长处的人来做这份工作,那会是一个极其严重的错误。这几乎应该是最接近他们主要长处的技能。当然,伯克希尔有一个优势,就是我们确实知道这一点有多重要,并且对此高度专注。而在很多公司,人们凭借能力爬到了顶层,有时靠销售能力,如果是法律背景出身的话靠法律——来自各种不同领域——然后他们手里就攥着资本配置的大权了。他们可能没有设立战略思维部门。他们也许会听投资银行家和其他各种人的话,但他们最好自己能做这件事。如果他们来自不同的背景或者没做过这件事,那就有点像我在某封信里写过的——就像到了卡内基音乐厅拉小提琴,走到台上,他们却递给你一架钢琴。我的意思是,这是一种——如果安排一个在其他领域才华横溢但确实没有资本配置能力的人来做,伯克希尔不会做得好。我把它称为我所说的“金钱头脑”。我的意思是,有的人智商是 120,有的人是 140,或者别的数字,在智力测试中得分非常相近。但他们当中有些人擅长某一类事情,有些人擅长另一类。我认识一些非常聪明的人,却没有金钱头脑,他们能做出非常不理智的决策。他们能做成大多数普通人做不成的各种其他事情。但这方面就是不行,这不是他们大脑的运行方式。我也认识另一些人,在 SAT 考试之类的方面未必有多出色,表现还行,但他们一辈子从没做过一个愚蠢的金钱决策。我相信查理也见过同样的情况。所以我们确实想要一个——希望他们拥有众多才能——但我们当然不想要一个——缺乏金钱头脑的人。查理?
WARREN BUFFETTI — (Laughter) Don't get defeatist, Charlie. (Laughter) Any successor that's put in at Berkshire, capital allocation abilities, and proven capital allocation abilities, are certain to be uppermost in board's minds or in, in the current case — in terms of my recommendation, Charlie's recommendation, for what happens after we're not around. Capital allocation is incredibly important at Berkshire. Right now we have 280 or -90 billion, whatever it may be, of shareholders' equity. If you take the next decade alone, you know, nobody can make accurate predictions on this. But in the next 10 years, if you just take — and depreciation right now is another seven billion a year, something on that order. The next manager in the decade is going to have to allocate, maybe, 400 billion or something like that, maybe more. And it's more than already has been put in. So 10 years from now, Berkshire will be an aggregation of businesses where more money has been put in in that decade than everything that took place ahead of time. So you need a very sensible capital allocator in the job of being CEO of Berkshire. And we will have one. It would be a terrible mistake to have someone in this job where, really, capital allocation might be — might even be their main talent. It probably should be very close to their main talent. And of course, we have an advantage at Berkshire, in that we do know how important that is and there is that focus on it. And in a great many companies, people get to the top through ability, and sales sometimes, if they come from the legal side, something like that — all different sides — and they then have the capital allocation, sort of, in their hands. Now, they may not establish strategic thinking divisions. And they may listen to investment bankers and everything, but they better be able to do it themselves. And if they've come from a different background or haven't done it, it's a little bit, as I put in one of my letters, I think — it's like getting to Carnegie Hall playing the violin, and then you walk out on the stage and they hand you a piano. I mean, it is something that — Berkshire would not do well if somebody was put in who had a lot of skills in other areas but really did not have an ability to capital allocation. I've talked about it as being something I call a "money mind." I mean, people can have 120 IQs or 140 IQs or whatever it may be, very similar scoring abilities in terms of intelligence tests. And some of them have minds that are good at one kind of thing and some of them another. I've known very bright people that do not have money minds, and they can make very unintelligent decisions. They can do all kinds of other things that most mortals can't do. But it just doesn't, it isn't the way their wiring works. And I've known other people that really would not do that brilliantly. They do fine, but on an SAT test or something like that. But they've never made a dumb money decision in their life. And Charlie, I'm sure, has seen the same thing. So we do want somebody — and hopefully they've got a lot of talents — but we certainly do not want somebody that — if they lack a money mind. Charlie?
查理·芒格嗯,还有回购股票这个选项,所以——这不像是某种无解的问题。无论如何,总会做出明智的安排。
CHARLIE MUNGERWell, there's also the option of buying in stock, which — so, it isn't like it's some hopeless problem. One way or another, something intelligent will be done.
沃伦·巴菲特而拥有金钱头脑的人会识别出什么时候回购股票合理,什么时候不合理。你知道,而且——事实上,对有些人来说,这是个相当不错的测试,看管理层对回购股票之类的事情怎么想,因为如果你对这类问题能直截了当地思考,它并不是一个十分复杂的算式。但有些人会那样思考,有些人不会,而且他们在其他方面可能擅长得多。但当涉及到像回购股票是否合理这种看起来如此清楚的事情时,他们却会说出一些非常愚蠢的话。查理,还有什么要说的吗?
WARREN BUFFETTAnd a money mind will recognize when it makes sense to buy in stock and doesn't. You know, and — In fact, it's a pretty good test for some people, in terms of managements, how they think about something like buying in stock, because it's not a very complicated equation if you sort of think straight about that sort of a subject. But some people think that way and some don't, and they're probably miles better at something else. But they say some very silly things when you get to something that seems so clear as whether, say, buying in stock makes sense. Anything further, Charlie?
查理·芒格没有了。
CHARLIE MUNGERNo.
[章节][核心] 大多数理财顾问不配他们的费用
Most financial advisors don't deserve their fees
沃伦·巴菲特好的,卡罗尔?
WARREN BUFFETTOK, Carol?
卡罗尔·卢米斯这个问题来自康涅狄格州的史蒂夫·哈弗斯托尔(音译)。“沃伦,你在年度致股东信中非常清楚地表明,你认为对冲基金‘2 and 20’的收费机制总体上对基金投资者不利。你还曾质疑投资者是否应该向他们所谓的‘金融帮手’支付那么多。但金融帮手可以为那些被帮助的人创造巨大价值。以查理·芒格为例。几乎在每年致股东信和今早的电影里,你都描述查理的建议和咨询对你有多宝贵,进而对伯克希尔价值随时间的惊人增长有多重要。那么,你是否愿意向查理支付行业标准的‘金融帮手’费用,即资产的 1%?或者你会考虑为他提供‘2 and 20’?你怎么看这件事?”
CAROL LOOMISThis question comes from Steve Haverstroll (PH) of Connecticut. "Warren, you have made it very clear in your annual letter that you think the hedge fund compensation scheme of '2 and 20' generally does not work well for the fund's investors. "And in the past, you have questioned whether investors should pay, quote, 'financial helpers,' unquote, as much as they can. But financial helpers can create tremendous value for those they help. "Take Charlie Munger, for instance. In nearly every annual letter and on the movie this morning, you describe how valuable Charlie's advice and counsel has been to you and, in turn, to the incredible rise in Berkshire's value over time. "Given that, would you be willing to pay the industry standard, quote 'financial helper' fee of one percent on assets to Charlie? Or would you perhaps even consider '2 and 20' for him? What is your judgment about this matter?"
沃伦·巴菲特是的。(笑声)嗯,我在年报里说过,我这一生也许认识十几个人——我还说过,毫无疑问,在外面还有几百个甚至几千个。但我确实说过,我本人认识的这十几个人里,我本来会预测或者说确实预测过——在这 12 个案例中有相当一部分——我确实预测过那个人在长期投资中会做得比平均水平好。显然,查理就是其中之一。那我愿意付钱给他吗?当然。但是,我会把理财顾问作为一个整体,付给他们 1% 的费用,指望他们能给我带来比标普 500 指数高 1% 的回报,从而让我跟靠自己操作相比刚刚好打平吗?你知道,能做到的人寥寥无几。所以,问我愿不愿意付查理 1% 的费用,这不是一个好问题。这就好像在问,你知道,我是否愿意付给贝比·鲁斯 10 万美元或者当时那个价钱,让他从红袜队转会到洋基队一样。我是说,我当然愿意,但在 1919 年,或者随便哪一年,我想付 10 万美元挖到洋基队的人并没有那么多。所以——这是一个很耐人寻味的局面,因为问题不在于理财顾问们会做得特别差。只是你有一个不花一分钱的选项,而这个选项在整体上会比他们做得更好。这——这是一个有意思的问题。我的意思是,如果你雇一位产科医生,假设你需要的话,他们接生的效果会比让配偶来做或者从街上随便拉一个人来做要好。如果你去看牙医,如果你请水管工——在所有行业里,专业人士作为一个整体,比起自己动手或者随机挑选门外汉,都是能增加价值的。但在投资世界里,情况并非如此。我是说,主动管理群体,那些专业人士,作为一个整体,无法、也不可能比那些只是买入并坐着不动的人的整体做得更好。如果你说:“嗯,在主动管理群体里,有某个特别出色的人,”我同意你的观点。但被动投资者不可能全都挑中那个人。他们不会——他们不知道怎么识别出他。所以我——
WARREN BUFFETTYeah. (Laughter) Well, I've said in the annual report that I've known maybe a dozen people in my life — and I said there are undoubtedly hundreds or maybe thousands out there. But I've said that I've known, personally, a dozen where I would have predicted or did predict — in a fair number of those 12 cases — I did predict that the person involved would do better than average in investing over a long period of time. And obviously, Charlie is one of those people. So would I pay him? Sure. But would I take financial advisors as a group and pay them one percent with the idea that they would deliver results to me that were better than the S&P 500 by one percent, and thereby leave me breaking even against what I could have done on my own? You know, there's very few. So it's just not a good question to ask whether, you know, I'd pay Charlie one percent. That's like asking, you know, whether I'd have paid Babe Ruth, you know, 100,000 or whatever it was to come over from the Red Sox to the Yankees. I mean, sure I would have, but there weren't very many people I would have paid 100,000 to in 1919, or whatever it was, to come over to the Yankees. And so, the — it's a fascinating situation, because the problem isn't that the advisors are going to do so terrible. It's just that you have an option available that doesn't cost you anything that is going to do better than they are, in aggregate. And it — it's an interesting question. I mean, if you hire an obstetrician, assuming you need one, they're going to do a better job of delivering the baby than, you know, if the spouse comes in to do it, or if they just pick somebody up off the street. And if you go to a dentist, if you hire a plumber, in all of the professions, there is value added by the professionals as a group, compared to doing it yourself or just randomly picking laymen. In the investment world, it isn't true. I mean, they, the active group, the people that are professionals, in aggregate, are not, cannot do better than the aggregate of the people who just sit tight. And if you say, "Well, in the active group there's some person that's terrific," I will agree with you. But the passive people can't all pick that person. And they wouldn't — they don't know how to identify them. So I —
查理·芒格情况比这还要糟。那位(听不清)——那位确实非常出色的专家,当他管理的资金规模越来越大时,就会遭受极其严重的业绩问题。
CHARLIE MUNGERIt's even worse than that. The (inaudible) — the expert who's really good, when he gets more and more money in, he suffers just terrible performance problems.
沃伦·巴菲特是的。是的。
WARREN BUFFETTYeah. Yeah.
查理·芒格所以你会发现某个按“2 and 20”收费、有漫长职业生涯的人,如果你分析净收益,所有那些亏钱的人,因为某些早期的人有良好记录,但后来更多钱进来,他们又亏了。所以投资世界就是一堆错误激励、疯狂报告,我敢说还有不少妄想症的烂泥潭。
CHARLIE MUNGERAnd so you'll find the person who has a long career at "2 and 20," and if you analyze it, net, all the people who've lost money because some of the early people have had a good record but more money coming in later and they lose it. So, the investing world is just, it's a morass of wrong incentives, crazy reporting, and I'd say a fair amount of delusion.
沃伦·巴菲特没错,你要是问我——我选的那 12 个人,拿着 1000 亿美元能不能跑赢标普指数?我的回答是,很可能一个都做不到。我是说,那——那本来就不是他们预期的表现。他们不是——不过,我提到他们的时候——你懂的,或者拿他们举例的时候——他们在实际运作中,通常管理的资金量都不算大。随着资金规模变大,他们的相对优势就缩小了。这——我是说,历史已经再清楚不过了。我在年报里举的那个例子——我是说,那个跟我打赌的家伙,顺便说一句,各种人没跟我打赌是因为他们知道不该跟我打赌。你懂的,那背后有几百只,至少两百来只对冲基金。这帮人拿钱就是为了干好活。那家组合基金的经理拿钱就是为了挑出他能找到的最好的基金。跟我打赌那家伙拿钱就是为了挑出最好的组合基金。你懂的,大把的钱砸进去,光那五只基金里,就有很多钱付给了那些长期表现低于平均水平的基金经理。结果只能是这个。这真是个有意思的——你懂的,这真是个有意思的行业,成千上万,甚至几十万人,靠销售某种东西拿报酬,而从总体上看,这东西根本不可能成立:那就是超越大盘的表现。所以——但这还会继续下去,最厉害的推销员往往会吸引最多的钱。因为这场游戏规模太大,人们会赚到天文数字的报酬,你懂的,远远超过他们在医疗行业或别的什么行业能赚到的。我是说,你懂的,修理国家的基础设施,我觉得。我是说,大钱——超级大钱——在于向人们兜售一个想法:你能为他们做点神奇的事。如果你——哪怕你只有一只 10 亿美元的基金,你懂的,收 2% 的管理费——就算业绩糟糕——你也能赚——那就是 2000 万美元。换到任何其他行业,你懂的,简直让人无法想象。但人们早就习惯了,你懂的,在华尔——在投资这个领域里,这好像就那么顺理成章地过去了。要是 100 亿美元呢?我是说,2 亿美元的管理费?我们办公室里只有两个人,你懂的,管着 110 亿美元。哦,不对。抱歉。是啊,他俩管着 200 亿美元,你懂的,两个人加起来,可能有 210 亿。而且,你懂的,我们每年付他们 100 万美元,外加他们跑赢标普指数的部分。他们必须真干出点名堂才能拿到绩效报酬,这比 20% 的提成合理多了。可过去 40 年里,有多少对冲基金经理说过:“我只有为你做了点什么才想要报酬?”你懂的,“除非我真的给你带来了一些你自己拿不到的东西,你懂的,否则我不想要报酬。”这种事根本不会发生。而且,你懂的,这又回到——这又回到——这又回到我经常引用的那句话了:有一次我问一个家伙,“你凭良心,怎么好意思收‘2% 管理费加 20% 利润分成’?”他回答说:“因为我拿不到 3% 管理费加 30% 利润分成。”你懂的——(笑声)查理,还有补充吗?还是我们已经把时间用完了——
WARREN BUFFETTYeah, if you asked me whether I — those 12 people I picked would do better than the S&P working with a hundred billion dollars, I would answer that probably none of them would. I mean, they — that would not be their prospective performance. They're not, but when I was talking of them, I — you know, or referencing them — and when they actually worked in practice, they dealt, generally, with pretty moderate sums. And as the sums grew, their relative advantage diminished. It — I mean, it's so obvious from history. The example I used in the report — I mean, the guy who made the bet with me, and incidentally all kinds of people didn't make the bet with me because they knew better than to make the bet with me. You know, there were hundreds, at least a couple hundred underlying hedge funds. These guys were incented to do well. The fund of fund manager was incented to pick the best ones he could pick. The guy who made the bet with me was incented to pick the best fund of funds. You know, and tons of money, and just in with those five funds, a lot of money went to pay managers for what was subnormal performance over a long period of time. And it can't be anything but that. And it's an interesting — you know, it's an interesting profession when you have tens of thousands, or hundreds of thousands of people, who are compensated based on selling something that, in aggregate, can't be true: superior performance. So — But it'll continue, and the best salespeople will tend to attract the most money. And because it's such a big game, people will make huge sums of money, you know, far beyond what they're going to make in medicine or you name it. I mean, you know, repairing the country's infrastructure, I think. I mean, the big money — huge money — is in selling people the idea that you can do something magical for them. And if you have — if you even have a billion-dollar fund, you know, and get two percent of it — for terrible performance, you make — that's $20 million. In any other field, you know, it would just blow your mind. But people get so used to it, you know, in the Wall — in the field of investment that it just sort of passes along. And $10 billion, I mean, $200 million fees? We've got two guys in the office, you know, that are managing $11 billion. Well, no they're not. I'm sorry. Yeah, they're managing 20 billion, you know, between the two of them, 21 billion maybe. And, you know, we pay them a million dollars a year, plus the amount by which they beat the S&P. They have to actually do something to get contingent compensation, which is much more reasonable than the 20 percent. But how many hedge fund managers in the last 40 years have said, "I only want to get paid if I do something for you?" You know, "Unless I actually deliver something beyond what you can get yourself, you know, I don't want to get paid." It just doesn't happen. And, you know, it get back — it's get back — it gets back to that line that I've used, but when I asked a guy, you know, "How can you, in good conscience, charge '2 and 20?'" And he said, "Because I can't get 3 and 30." You know — (Laughter) Any more, Charlie? Or have we used up our —
查理·芒格我觉得你已经把他们抨击得够多了。
CHARLIE MUNGERI think you've beaten up on them enough.
沃伦·巴菲特是啊,好吧。(笑声)
WARREN BUFFETTYeah, well. (Laughter)
“我喜欢我们收购了精密铸件公司这件事”
"I love the fact we bought Precision Castparts"
沃伦·巴菲特乔纳森。
WARREN BUFFETTJonathan.
乔纳森·布兰特精密铸件公司(Precision Castparts)是伯克希尔有史以来第二大收购。2016 年年报里关于它的定性和定量信息都不多。您愿意在这里给我们更新一下它目前的经营情况、您看好它前景的原因,以及您最担心它什么吗?我也很好奇,除了无形资产摊销之外,2016 年是否有重大的购买价格调整对精密铸件的利润产生了负面影响——就像 2015 年的范图尔(Van Tuyl)那样?最后,目前是否有机会进行补强型收购?
JONATHAN BRANDTPrecision Castparts represents the second largest acquisition Berkshire has ever made. There wasn't much qualitative or quantitative information about it in the 2016 annual. Would you be willing to update us here with how it is doing currently, what excites you about its prospects, and what worries you most about it? I'm also curious if there were any meaningful purchase price adjustments beyond intangible amortization that negatively impacted Precision's earnings in 2016, as was the case with Van Tuyl in 2015? And finally, are there any opportunities in sight for bolt-on acquisitions?
沃伦·巴菲特是的,我们已经做了一些收购,而且未来还会做更多与之匹配的收购,因为我们有一位极其出色的经理人。我们在飞机零部件领域拥有极佳的地位。所以会有合理的——会有进行合理收购的机会。我们至少已经做了两笔了。随着时间的推移,我们还会做更多。这——它——收购价格调整中唯一的大项就是无形资产摊销。每年超过 4 亿美元,而且不能税前扣除。在我眼里,那就是 4 亿多美元的利润。我不认为精密铸件公司的经济商誉每年在以这个速度贬值。这是一个——而且,你知道,我在某种程度上解释过这一点。作为一项非常长周期的业务,你可以担心 3D 打印。但我不认为你需要担心飞机制造本身。不过,在大多数情况下,飞机的交付量可能会根据任何既定的订单积压情况而发生大幅变化。所以交付量可能会有相当波动,但长期需求我并不担心。问题是,是否有人能做得更好或更便宜,或者像我说的那样,3D 打印是否至少会在某些方面蚕食掉一部分领域。但总的来说,我会告诉你,我对精密铸件公司感觉非常好。这是一项非常长周期的业务。我的意思是,我们的合同期限非常长,而且像我说的,新机型的启动可能会推迟或发生类似情况。但如果你看看隔壁房间和我们展馆里的那台发动机,你要是在组装那台发动机——它的使用寿命有 20 到 25 年或更长时间,要搭载几百号人——你会非常在意你的供应商。你不仅在意质量,你知道——绝对会在意——所做工作的质量。而且,如果你是发动机制造商,或者再往下游的飞机制造商,你也会非常在意按时交货的可靠性。因为你不想一架飞机——或者一台发动机——完成了 99%,却因为某人在处理有问题的零件或其他任何会延迟交货的事情而被卡住。所以,可靠性极为重要。我认为在交货方面,没有人的声誉能超过马克·多内根(Mark Donegan)——以及他领导下的公司。所以,我喜欢我们收购了精密铸件公司这件事。查理?
WARREN BUFFETTYeah, we've actually made acquisitions, and we will make more that fit there, because we've got an extraordinary manager. And we've got a terrific position in the aircraft field. So there will be sensible — there will be the chance for sensible acquisitions. And we've already made two, anyway. And we will make more over time. The — it's — The amortization of intangibles is the only big purchase price adjustment. That's something over $400 million a year, nondeductible. In my mind, that's 400-and-some million of earnings. I do not regard the economic goodwill of Precision Castparts being diminished at that rate annually. That is a — and, you know, I've explained that in some degree. The — As a very long-term business, you can worry about 3-D printing. I don't think you have to worry about aircrafts being manufactured. But aircraft deliveries can be substantially altered in relation to any given backlog in most cases. So the deliveries can be fairly volatile, but I don't think the long-term demand is anything I worry about. And the question is, whether anybody can do it better or cheaper, or like I say, whether 3-D printing at least takes away part of the field in some respects. But overall, I would tell you I feel very good about Precision Castparts. It is a very long-term business. I mean, we have contracts that run for a very long time, and like I say, the initiation of a new plane may be delayed or something of the sort. But if you take a look at the engine that's in the other adjoining room here and in our exhibition hall, you would, if you were putting that engine together for the 20 or 25-year life or whatever it may have, carrying hundreds of people, you would care very much about your supplier. And you'd care not only in the quality, you know — which would be, absolutely you'd care — of the work being done. But you also, if you were an engine manufacturer or an aircraft manufacturer further down the line, you would care very much about the reliability of delivery on something. Because you do not want a plane that — or an engine — that's 99 percent complete while somebody's dealing with a problem of faulty parts or anything else that would delay delivery. So, the reliability is incredibly important. And I don't think anybody has a reputation better than Mark Donegan for — and the company — for delivery. So I love the fact we bought Precision Castparts. Charlie?
查理·芒格是啊,嗯,它们还有一个有趣的地方:这是一项以合理价格买入的、非常不错的生意——但这绝不是过去那种令人尖叫的便宜货。
CHARLIE MUNGERYeah, well, what's interesting about them, too, is that it's a very good business purchased at a fair price under — but this is no screaming bargain like the old days.
沃伦·巴菲特不是。
WARREN BUFFETTNo.
查理·芒格对于优质企业,你现在付出的价钱比我们过去付的要高得多。
CHARLIE MUNGERFor quality businesses, you pay up now a lot more than we used to.
沃伦·巴菲特是啊,这一点完全正确,而且我们——你拿不到便宜价。顺便说一句,那 4 亿多美元的摊销还会持续相当长一段时间。我们会在报告里解释这一点,就像——就像我们会解释铁路的折旧费用其实不够充分一样。我是说,这就是会计准则运作的方式。
WARREN BUFFETTYeah, that's absolutely true, and we — you don't get a bargain price. The 400-plus million incidentally, you know, goes on for quite a while, too. And we'll explain it in the report just like — just as we'll explain that the depreciation charge at a railroad would not be adequate. I mean, it's the way accounting works.
一个“相当愚蠢”的会计准则变更
A "really stupid" accounting rule change
沃伦·巴菲特而且从——我甚至不想跟你说这个——但从明年年初开始,会计准则对伯克希尔和其他公司来说会变成一场噩梦,因为他们要我们按市值计量我们持有的股票,就好像我们是一家华尔街交易公司似的。可口可乐、美国运通,或者所有这些东西的价值变动,每个季度都会直接计入利润表。实际上,按照这个理论,它们每天都会影响利润表,所以这真的会让人困惑。现在,我们的职责是解释清楚这些事,这样当我们报告 GAAP 利润时,你们就不会被搞糊涂。但报告的 GAAP 利润,如果只看净利润,会比现在更没有意义,而且——
WARREN BUFFETTAnd starting — I don't even want to tell you about this one — but starting the first of next year, accounting is going to become sort of a nightmare in terms of Berkshire and other companies because they're going to have us mark our equities to market just like we were a Wall Street trading firm or something. And those changes in the value of Coca-Cola, or American Express, or everything, are going to run through the income account every quarter. In fact, they run through it every day in this theory, so that it really will get confusing. Now, it's our job to explain things so that you aren't confused when we report GAAP earnings, but GAAP earnings, as reported, will become even more meaningless, if looking only at the bottom line, than they are now, and —
查理·芒格这可不一定是好主意。
CHARLIE MUNGERThat was not necessarily a good idea.
沃伦·巴菲特不,我认为这是个相当糟糕的主意,但我们会处理的。而且我们——我是说,我的职责是向你们解释,GAAP 会计在多大程度上对你们评估伯克希尔有用,以及什么时候它实际上会扭曲事实。会计不应该——它不应该直接描述价值。另一方面,如果你理解了它,它在分析企业时,又是一个极其有用的估值工具。所以,你知道,当然,你不能怪审计行业在做他们认为自己该做的事,这不是为了呈现价值。尽管,通过使用这些市值——
WARREN BUFFETTNo, I think it's a terrible idea, but we'll deal with it. And we'll — and, I mean, it's my job to explain to what extent GAAP accounting is useful to you in evaluating Berkshire, and the times when it actually distorts things. Accounting isn't supposed to — it's not supposed to describe value. On the other hand, it's a terribly useful tool, if understood, in order to estimate value if you're analyzing businesses. And so, you know, certainly, you can't blame the auditing profession for doing what they think is their job, which is not to present value. Although, by using these market values —
查理·芒格但你可以怪审计——
CHARLIE MUNGERBut you can blame the audit —
沃伦·巴菲特麻烦再说一遍?
WARREN BUFFETTWhat's that?
查理·芒格这事你得怪审计行业。
CHARLIE MUNGERYou can blame the audit profession for that one.
沃伦·巴菲特好,行吧。
WARREN BUFFETTOK, well.
查理·芒格那确实很蠢。(笑声)
CHARLIE MUNGERThat was really stupid. (Laughter)
沃伦·巴菲特嗯,其实我同意这个说法。(笑声)但我们会尽最大努力给你们——我们始终会给你们经审计的数据。然后我们会解释这些数据在各个方面存在的不足,以及在看这些数字、据此判断你所持股份的价值时,哪些应该拿来用、哪些大概可以忽略。我会像跟我的姐妹或任何人解释那样跟你们解释——你们知道的,我们希望你们理解自己拥有什么。我们力求把那些确实重要的细节交代清楚。毕竟,在谈论一家市值 4000 亿美元的公司时,你可以聊的事不计其数,其中很多只是细枝末节。但那些正是我和查理私下聊这家公司时,会认为重要的数据、解读,或是我们在估算企业价值时会看重的信息。不过接下来——你不能怪媒体。说到底,他们每季度只有寥寥几段的篇幅来描述伯克希尔的盈利。但如果他们只看报表最末行的数字,今年可能还只是可笑,等到 2018 年新规生效后,就会变得荒谬透顶了。
WARREN BUFFETTWell, I agree with that actually. (Laughter) But we will do our best to give you — we're always going to give you the audited figures. And then we're going to explain their shortcomings in either direction and how they — how what you should use and what you probably should ignore in looking at those numbers and using them to come to a judgment as to the value of your holdings. And I'll explain it to you the same way I would explain it to my sisters or anybody else that — you know, we want you to understand what you own. And we try to cover the details that are really important in that respect. I mean, there's a million things you can talk about that are just of minor importance when you're talking about a $400 billion market value. But they're the things that, if Charlie and I were talking about the company, that they'd be the figures or the interpretations or anything that we would regard as important in sort of coming to an estimate of the value of the business. But it's going to be — You can't knock the media. I mean, they've only got a few paragraphs to describe the earnings at Berkshire every quarter. But if they simply look at bottom line numbers, what can be silly this year will become absolutely ludicrous next year because of the new rule that comes into effect for 2018.
芒格:中国股市比美国便宜
Munger: China's stock market is cheaper than U.S.
沃伦·巴菲特好的,10 号提问区。
WARREN BUFFETTOK. Station 10.
现场股东你好,沃伦。这是一个来自中国的问题。
AUDIENCE MEMBERHello Warren. This is a question from China.
现场人士(听不清)
VOICE(Inaudible)
沃伦·巴菲特您说什么?
WARREN BUFFETTPardon me?
现场股东我叫 Jeff Chan,来自中国上海的一名养老金基金经理。我的问题很简单。未来一二十年,在中国股市复制您出色投资纪录的概率有多大,就是(听不清)方面?就这些。感谢我在基金管理公司的朋友们帮我构思这个问题。谢谢。
AUDIENCE MEMBERI am Jeff Chan (PH), a pension fund manager from China, Shanghai. My question is quite simple. What is the probability of duplicating your great investment track record in China's stock market the next decades or two in terms of a (inaudible)? That's all. And I thank my friends from (FOREIGN LANGUAGE) Fund Management House for guiding me in writing this question. Thank you.
沃伦·巴菲特查理,你是中国问题专家。(笑声)
WARREN BUFFETTCharlie, you're the expert on China. (Laughter)
查理·芒格这就像要分出一只虱子和一只跳蚤谁更优先一样。嗯。我确实认为中国股市比美国股市便宜。我也确实认为中国前景光明。当然,我也认为会有成长的阵痛。但——
CHARLIE MUNGERIt's like determining the order of precedency between a louse and a flea. Yeah. I do think that the Chinese stock market is cheaper than the American market. And I do think China has a bright future. And I also think that there'll be growing pains, of course. And — But —
沃伦·巴菲特嗯——
WARREN BUFFETTWell —
查理·芒格我们这辈子行事一向跟着机会走,并没有给自己框定必须在哪个市场投资之类的规矩。
CHARLIE MUNGERWe have this opportunistic way of going through life. We don't have any particular rules about which market we're in or anything like that.
沃伦·巴菲特嗯,查理至少给了一个新闻标题出来了:“芒格预测中国股市将跑赢美国。”(笑声)
WARREN BUFFETTWell, Charlie's delivered a headline anyway, now: "Munger Predicts China Market Will Outperform U.S." (Laughter)