2014 年致股东信

致股东信 · 原文约 23179 词
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伯克希尔业绩 vs 标普 500 指数年度百分比变化

Berkshire’s Performance vs. the S&P 500 Annual Percentage Change

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

年份 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Year 1965 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1966 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1967 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1968 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1969 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1970 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1971 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1972 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1973 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1974 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1975 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1976 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1977 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1978 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1979 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1980 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1981 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1982 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1983 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1984 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1985 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1986 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1987 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1988 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1989 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1990 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1991 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1992 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1993 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1994 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1995 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1996 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1997 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1998 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1999 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2001 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2002 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2003 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2004 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2006 . . . . . . . . . . . . . . . . . . . . . . . . . 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原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

伯克希尔每股账面价值变化 23.8 20.3 11.0 19.0 16.2 12.0 16.4 21.7 4.7 5.5 21.9 59.3 31.9 24.0 35.7 19.3 31.4 40.0 32.3 13.6 48.2 26.1 19.5 20.1 44.4 7.4 39.6 20.3 14.3 13.9 43.1 31.8 34.1 48.3 0.5 6.5 (6.2) 10.0 21.0 10.5 6.4 18.4 11.0 (9.6) 19.8 13.0 4.6 14.4 18.2 8.3

in Per-Share Book Value of Berkshire 23.8 20.3 11.0 19.0 16.2 12.0 16.4 21.7 4.7 5.5 21.9 59.3 31.9 24.0 35.7 19.3 31.4 40.0 32.3 13.6 48.2 26.1 19.5 20.1 44.4 7.4 39.6 20.3 14.3 13.9 43.1 31.8 34.1 48.3 0.5 6.5 (6.2) 10.0 21.0 10.5 6.4 18.4 11.0 (9.6) 19.8 13.0 4.6 14.4 18.2 8.3

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

伯克希尔每股市值变化 49.5 (3.4) 13.3 77.8 19.4 (4.6) 80.5 8.1 (2.5) (48.7) 2.5 129.3 46.8 14.5 102.5 32.8 31.8 38.4 69.0 (2.7) 93.7 14.2 4.6 59.3 84.6 (23.1) 35.6 29.8 38.9 25.0 57.4 6.2 34.9 52.2 (19.9) 26.6 6.5 (3.8) 15.8 4.3 0.8 24.1 28.7 (31.8) 2.7 21.4 (4.7) 16.8 32.7 27.0

in Per-Share Market Value of Berkshire 49.5 (3.4) 13.3 77.8 19.4 (4.6) 80.5 8.1 (2.5) (48.7) 2.5 129.3 46.8 14.5 102.5 32.8 31.8 38.4 69.0 (2.7) 93.7 14.2 4.6 59.3 84.6 (23.1) 35.6 29.8 38.9 25.0 57.4 6.2 34.9 52.2 (19.9) 26.6 6.5 (3.8) 15.8 4.3 0.8 24.1 28.7 (31.8) 2.7 21.4 (4.7) 16.8 32.7 27.0

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

标普 500 指数(含股息)变化 10.0 (11.7) 30.9 11.0 (8.4) 3.9 14.6 18.9 (14.8) (26.4) 37.2 23.6 (7.4) 6.4 18.2 32.3 (5.0) 21.4 22.4 6.1 31.6 18.6 5.1 16.6 31.7 (3.1) 30.5 7.6 10.1 1.3 37.6 23.0 33.4 28.6 21.0 (9.1) (11.9) (22.1) 28.7 10.9 4.9 15.8 5.5 (37.0) 26.5 15.1 2.1 16.0 32.4 13.7

in S&P 500 with Dividends Included 10.0 (11.7) 30.9 11.0 (8.4) 3.9 14.6 18.9 (14.8) (26.4) 37.2 23.6 (7.4) 6.4 18.2 32.3 (5.0) 21.4 22.4 6.1 31.6 18.6 5.1 16.6 31.7 (3.1) 30.5 7.6 10.1 1.3 37.6 23.0 33.4 28.6 21.0 (9.1) (11.9) (22.1) 28.7 10.9 4.9 15.8 5.5 (37.0) 26.5 15.1 2.1 16.0 32.4 13.7

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

1965-2014 年复合年化收益率 19.4% 21.6% 9.9% 1964-2014 年总收益率 751,113% 1,826,163% 11,196% 注释:数据按历年统计,以下年份除外:1965 年和 1966 年截至 9 月 30 日;1967 年截至 12 月 31 日的 15 个月。自 1979 年起,会计准则要求保险公司按市值而非原要求的成本与市价孰低法,对其持有的权益证券进行估值。在本表中,伯克希尔截至 1978 年的业绩已按变更后的规则重新列报。其他方面,均按最初报告的数值计算。标普 500 指数为税前收益率,伯克希尔为税后收益率。如果像伯克希尔这样的公司单纯持有标普 500 指数并计提相应税款,那么在指数上涨的年份,其业绩将落后于标普 500 指数;在指数下跌的年份,则会超过标普 500 指数。多年下来,税收成本会导致累计差距相当大。

Compounded Annual Gain – 1965-2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.4% 21.6% 9.9% Overall Gain – 1964-2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 751,113% 1,826,163% 11,196% Notes: Data are for calendar years with these exceptions: 1965 and 1966, year ended 9/30; 1967, 15 months ended 12/31. Starting in 1979, accounting rules required insurance companies to value the equity securities they hold at market rather than at the lower of cost or market, which was previously the requirement. In this table, Berkshire’s results through 1978 have been restated to conform to the changed rules. In all other respects, the results are calculated using the numbers originally reported. The S&P 500 numbers are pre-tax whereas the Berkshire numbers are after-tax. If a corporation such as Berkshire were simply to have owned the S&P 500 and accrued the appropriate taxes, its results would have lagged the S&P 500 in years when that index showed a positive return, but would have exceeded the S&P 500 in years when the index showed a negative return. Over the years, the tax costs would have caused the aggregate lag to be substantial.

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致读者:50 年前,如今的管理层接掌伯克希尔。值此金禧之年,沃伦·巴菲特和查理·芒格各自撰文,写下他们对伯克希尔过去 50 年的看法,以及对未来 50 年的预期。两人读过对方的文字后,谁也没有改动自己评论中的一个字。沃伦的文章从第 24 页开始,查理的从第 39 页开始。股东,尤其是新股东,不妨先读这两封信,再读下文的 2014 年年报,或许更有帮助。

A note to readers: Fifty years ago, today’s management took charge at Berkshire. For this Golden Anniversary, Warren Buffett and Charlie Munger each wrote his views of what has happened at Berkshire during the past 50 years and what each expects during the next 50. Neither changed a word of his commentary after reading what the other had written. Warren’s thoughts begin on page 24 and Charlie’s on page 39. Shareholders, particularly new ones, may find it useful to read those letters before reading the report on 2014, which begins below.

伯克希尔·哈撒韦公司

BERKSHIRE HATHAWAY INC.

致伯克希尔·哈撒韦公司股东:

To the Shareholders of Berkshire Hathaway Inc.:

2014 年,伯克希尔的净资产增加了 183 亿美元,A 类和 B 类股票的每股账面价值因此都增长了 8.3%。在过去 50 年里(也就是现任管理层接手以来),每股账面价值从 19 美元增长到 146,186 美元,年复合增长率为 19.4%。* 任内我们一直用标普 500 指数的年度表现,来对照伯克希尔每股账面价值的变化。这样做,是因为账面价值虽然粗糙,却是追踪那个真正要紧的数字——企业内在价值——的一个有用工具。早年,账面价值与内在价值的关系比现在紧密得多。那是因为当时伯克希尔的资产主要是证券,其价值会不断重估,以反映当下的市场价格。用华尔街的话说,计算账面价值所涉的大部分资产都是“按市值计价”的。如今,我们的重心已大幅转向持有和运营大型企业。这些企业中,很多的价值远远超过按成本入账的账面价值,但无论它们增值多少,账面价值都不会向上重估。于是,伯克希尔内在价值与账面价值之间的差距,已经明显拉大。有鉴于此,我们在对页的业绩表里添了一组新数据——伯克希尔股价的历史记录。不过我要强调,市场价格在短期内自有其局限。股票的月度或年度波动往往飘忽不定,并不能说明内在价值的变化。但拉长时间看,股价与内在价值几乎总会趋于一致。伯克希尔副董事长、也是我搭档的查理·芒格和我都相信,伯克希尔正是如此:在我们看来,过去 50 年伯克希尔每股内在价值的增长,大致相当于公司股价 1,826,163% 的涨幅。

Berkshire’s gain in net worth during 2014 was $18.3 billion, which increased the per-share book value of both our Class A and Class B stock by 8.3%. Over the last 50 years (that is, since present management took over), per-share book value has grown from $19 to $146,186, a rate of 19.4% compounded annually.* During our tenure, we have consistently compared the yearly performance of the S&P 500 to the change in Berkshire’s per-share book value. We’ve done that because book value has been a crude, but useful, tracking device for the number that really counts: intrinsic business value. In our early decades, the relationship between book value and intrinsic value was much closer than it is now. That was true because Berkshire’s assets were then largely securities whose values were continuously restated to reflect their current market prices. In Wall Street parlance, most of the assets involved in the calculation of book value were “marked to market.” Today, our emphasis has shifted in a major way to owning and operating large businesses. Many of these are worth far more than their cost-based carrying value. But that amount is never revalued upward no matter how much the value of these companies has increased. Consequently, the gap between Berkshire’s intrinsic value and its book value has materially widened. With that in mind, we have added a new set of data – the historical record of Berkshire’s stock price – to the performance table on the facing page. Market prices, let me stress, have their limitations in the short term. Monthly or yearly movements of stocks are often erratic and not indicative of changes in intrinsic value. Over time, however, stock prices and intrinsic value almost invariably converge. Charlie Munger, Berkshire Vice Chairman and my partner, and I believe that has been true at Berkshire: In our view, the increase in Berkshire’s per-share intrinsic value over the past 50 years is roughly equal to the 1,826,163% gain in market price of the company’s shares.

  • 本报告使用的所有每股数据均适用于伯克希尔的 A 股。B 股的数据为 A 股所示数据的 1/1500。
  • All per-share figures used in this report apply to Berkshire’s A shares. Figures for the B shares are 1/1500th of those shown for A.
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伯克希尔这一年 除了一个方面,伯克希尔在所有主要战线上都度过了美好的一年。以下是几项重要进展:

The Year at Berkshire It was a good year for Berkshire on all major fronts, except one. Here are the important developments: ‹

我们的“五驾马车”——伯克希尔旗下最大的几家非保险企业——2014 年税前利润创下 124 亿美元的纪录,比 2013 年增加 16 亿美元。* 这个“神圣家族”里的成员是:伯克希尔·哈撒韦能源(原中美能源)、BNSF、IMC(我过去叫它 Iscar)、路博润和玛蒙。这五家里,十年前归我们所有的只有伯克希尔·哈撒韦能源,当时它的利润是 3.93 亿美元。后来我们又以全现金方式买下了其中三家。买第五家 BNSF 时,我们付了约 70% 现金,余下部分发行伯克希尔股票支付,流通股因此增加了 6.1%。换句话说,这五家公司十年间为伯克希尔带来 120 亿美元的年利润增长,稀释却微乎其微。这正合我们的心意:不只要增加利润,还要确保每股业绩同步提升。如果 2015 年美国经济继续向好,我们预计五驾马车的利润也会随之改善,增幅可能达到 10 亿美元,部分要归功于这个群体已完成或已签约的补强收购。

Our “Powerhouse Five” – a collection of Berkshire’s largest non-insurance businesses – had a record $12.4 billion of pre-tax earnings in 2014, up $1.6 billion from 2013.* The companies in this sainted group are Berkshire Hathaway Energy (formerly MidAmerican Energy), BNSF, IMC (I’ve called it Iscar in the past), Lubrizol and Marmon. Of the five, only Berkshire Hathaway Energy, then earning $393 million, was owned by us a decade ago. Subsequently we purchased another three of the five on an all-cash basis. In acquiring the fifth, BNSF, we paid about 70% of the cost in cash and, for the remainder, issued Berkshire shares that increased the number outstanding by 6.1%. In other words, the $12 billion gain in annual earnings delivered Berkshire by the five companies over the ten-year span has been accompanied by only minor dilution. That satisfies our goal of not simply increasing earnings, but making sure we also increase per-share results. If the U.S. economy continues to improve in 2015, we expect earnings of our Powerhouse Five to improve as well. The gain could reach $1 billion, in part because of bolt-on acquisitions by the group that have already closed or are under contract.

2014 年的坏消息同样出在五驾马车身上,但与利润无关。去年,BNSF 让不少客户失望了。这些托运人指望着我们,服务一旦掉链子,就会重创他们的生意。BNSF 是伯克希尔最重要的非保险子公司,这一点毋庸置疑。为了改善它的表现,2015 年我们将投入 60 亿美元用于厂房和设备。这笔钱比任何别家铁路公司单年的投入都要多出近五成,无论对照收入、利润还是折旧,都是一笔极为惊人的开支。天气——去年尤其恶劣——总会给铁路添各种运营麻烦,但把服务恢复到行业领先水平,是我们义不容辞的责任。这件事没法一蹴而就:扩充系统运力所需的大量工程,施工时反而会打乱运营。不过,我们近来的大手笔投入已经开始见效。过去三个月,BNSF 的各项运营指标较去年已有实质性改善。

Our bad news from 2014 comes from our group of five as well and is unrelated to earnings. During the year, BNSF disappointed many of its customers. These shippers depend on us, and service failures can badly hurt their businesses. BNSF is, by far, Berkshire’s most important non-insurance subsidiary and, to improve its performance, we will spend $6 billion on plant and equipment in 2015. That sum is nearly 50% more than any other railroad has spent in a single year and is a truly extraordinary amount, whether compared to revenues, earnings or depreciation charges. Though weather, which was particularly severe last year, will always cause railroads a variety of operating problems, our responsibility is to do whatever it takes to restore our service to industry-leading levels. That can’t be done overnight: The extensive work required to increase system capacity sometimes disrupts operations while it is underway. Recently, however, our outsized expenditures are beginning to show results. During the last three months, BNSF’s performance metrics have materially improved from last year’s figures.

我们那几十家规模较小的非保险企业,去年共赚了 51 亿美元,高于 2013 年的 47 亿美元。和五驾马车一样,我们预计它们 2015 年还会有增长。这个群体里,去年有两家公司利润在 4 亿到 6 亿美元之间,六家在 2.5 亿到 4 亿美元之间,七家在 1 亿到 2.5 亿美元之间。这一批企业的数量和利润都会继续增加。我们的雄心没有终点。

Our many dozens of smaller non-insurance businesses earned $5.1 billion last year, up from $4.7 billion in 2013. Here, as with our Powerhouse Five, we expect further gains in 2015. Within this group, we have two companies that last year earned between $400 million and $600 million, six that earned between $250 million and $400 million, and seven that earned between $100 million and $250 million. This collection of businesses will increase in both number and earnings. Our ambitions have no finish line.

伯克希尔庞大且仍在扩张的保险业务,2014 年再度实现承保盈利——这已是连续第 12 年——浮存金也有所增加。这 12 年里,我们的浮存金——这笔钱不属于我们,却可以拿来为伯克希尔的利益投资——从 410 亿美元增长到 840 亿美元。这份增长和浮存金的规模都不体现在伯克希尔的利润里,但正因为有了它,我们得以持有更多资产,从而带来可观的投资收益。

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Berkshire’s huge and growing insurance operation again operated at an underwriting profit in 2014 – that makes 12 years in a row – and increased its float. During that 12-year stretch, our float – money that doesn’t belong to us but that we can invest for Berkshire’s benefit – has grown from $41 billion to $84 billion. Though neither that gain nor the size of our float is reflected in Berkshire’s earnings, float generates significant investment income because of the assets it allows us to hold.

  • 在这封信以及本报告后面包含的“金禧年”信函中,除非另有说明,所有利润均按税前基准列报。
  • Throughout this letter, as well as in the “Golden Anniversary” letters included later in this report, all earnings are stated on a pre-tax basis unless otherwise designated.
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与此同时,这 12 年里我们的承保利润共计 240 亿美元,其中 2014 年一年就赚了 27 亿美元。而这一切,都始于 1967 年我们以 860 万美元买下国民赔偿公司。 ‹

Meanwhile, our underwriting profit totaled $24 billion during the twelve-year period, including $2.7 billion earned in 2014. And all of this began with our 1967 purchase of National Indemnity for $8.6 million. ‹

在查理和我物色新企业的同时,旗下众多子公司也在源源不断地做着补强收购。去年尤其丰收:我们签下 31 笔补强交易,合计花费预计为 78 亿美元。这些交易的规模从 40 万美元到 29 亿美元不等。不过,其中最大的一笔——金霸王——要到今年下半年才能完成,届时将划归玛蒙管辖。只要价格合理,查理和我都乐见补强收购(可惜送上门的交易,大多价格并不合理)。这类收购把资本投到与现有业务契合的地方,交由我们那批行家里手打理。这意味着我们不必多费心力,利润却能增加——这样的组合,我们格外中意。往后几年,这样的补强交易我们还会做很多。

While Charlie and I search for new businesses to buy, our many subsidiaries are regularly making bolt-on acquisitions. Last year was particularly fruitful: We contracted for 31 bolt-ons, scheduled to cost $7.8 billion in aggregate. The size of these transactions ranged from $400,000 to $2.9 billion. However, the largest acquisition, Duracell, will not close until the second half of this year. It will then be placed under Marmon’s jurisdiction. Charlie and I encourage bolt-ons, if they are sensibly-priced. (Most deals offered us aren’t.) They deploy capital in activities that fit with our existing businesses and that will be managed by our corps of expert managers. This means no more work for us, yet more earnings, a combination we find particularly appealing. We will make many more of these bolt-on deals in future years.

两年前,我的朋友豪尔赫·保罗·莱曼邀请伯克希尔加入他的 3G 资本,一同收购亨氏。我毫不犹豫就答应了:我当即明白,无论从私交还是财务上看,这次合作都会很顺。事实也确实如此。我不讳言,亨氏在董事长亚历克斯·贝林和首席执行官贝尔纳多·希斯手里,管得比我亲自上阵要好得多。他们给自己定的绩效标准高得出奇,哪怕业绩已远超同行,也从不满足。我们期待与 3G 在更多事情上携手。有时我们只扮演出资方,就像最近汉堡王收购蒂姆·霍顿斯那样。不过我们更中意的安排,通常是做长期股权合伙人(有时也顺带为交易出一份钱)。无论结构如何,和豪尔赫·保罗共事都让我们心里踏实。伯克希尔与玛氏、路易斯亚也有不错的合作,将来我们还可能与他们、或与别的伙伴结成新的合作。不论是出资还是入股,我们参与的任何联合行动,都只限于友好交易。

Two years ago my friend, Jorge Paulo Lemann, asked Berkshire to join his 3G Capital group in the acquisition of Heinz. My affirmative response was a no-brainer: I knew immediately that this partnership would work well from both a personal and financial standpoint. And it most definitely has. I’m not embarrassed to admit that Heinz is run far better under Alex Behring, Chairman, and Bernardo Hees, CEO, than would be the case if I were in charge. They hold themselves to extraordinarily high performance standards and are never satisfied, even when their results far exceed those of competitors. We expect to partner with 3G in more activities. Sometimes our participation will only involve a financing role, as was the case in the recent acquisition of Tim Hortons by Burger King. Our favored arrangement, however, will usually be to link up as a permanent equity partner (who, in some cases, contributes to the financing of the deal as well). Whatever the structure, we feel good when working with Jorge Paulo. Berkshire also has fine partnerships with Mars and Leucadia, and we may form new ones with them or with other partners. Our participation in any joint activities, whether as a financing or equity partner, will be limited to friendly transactions.

10 月,我们签约收购范图尔汽车集团(Van Tuyl Automotive),这是由 78 家汽车经销商组成的集团,经营极其出色。几年前,我与公司所有人拉里·范图尔(Larry Van Tuyl)相识。他当时便决定,若有一天要出售公司,它的归宿应该是伯克希尔。收购最近刚完成,现在我们也是“汽车人”了。拉里和他父亲塞西尔(Cecil)花了 62 年打造这家集团,策略是让各家分店的经理都成为股东合伙人。事实反复证明,打造这种利益共同体是取胜之道。范图尔如今是全美第五大汽车经销商集团,单店销售额极为亮眼。近年来,杰夫·拉乔尔(Jeff Rachor)一直与拉里并肩共事,这段成功合作也将延续下去。全美约有 17,000 家经销商,所有权转让历来需要相关汽车厂商的批准。伯克希尔要做的,是把业务做得让厂商欢迎我们继续收购。如果我们能做好这一点——并且能以合理价格收购经销商——用不了多久,我们就能打造出一家规模数倍于范图尔 90 亿美元销售额的企业。收购范图尔后,伯克希尔如今旗下已有九家半公司,如果独立上市,都能跻身《财富》500 强(亨氏算那半家)。这样一来,海里还剩 490 家半鱼。我们的钓线已经抛出。

In October, we contracted to buy Van Tuyl Automotive, a group of 78 automobile dealerships that is exceptionally well-run. Larry Van Tuyl, the company’s owner, and I met some years ago. He then decided that if he were ever to sell his company, its home should be Berkshire. Our purchase was recently completed, and we are now “car guys.” Larry and his dad, Cecil, spent 62 years building the group, following a strategy that made owner-partners of all local managers. Creating this mutuality of interests proved over and over to be a winner. Van Tuyl is now the fifth-largest automotive group in the country, with per-dealership sales figures that are outstanding. In recent years, Jeff Rachor has worked alongside Larry, a successful arrangement that will continue. There are about 17,000 dealerships in the country, and ownership transfers always require approval by the relevant auto manufacturer. Berkshire’s job is to perform in a manner that will cause manufacturers to welcome further purchases by us. If we do this – and if we can buy dealerships at sensible prices – we will build a business that before long will be multiples the size of Van Tuyl’s $9 billion of sales. With the acquisition of Van Tuyl, Berkshire now owns 9 1⁄ 2 companies that would be listed on the Fortune 500 were they independent (Heinz is the 1⁄ 2). That leaves 490 1⁄ 2 fish in the sea. Our lines are out.

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2014 年,我们的子公司在厂房和设备上投入了创纪录的 150 亿美元,远超其折旧额的两倍,其中约 90% 投在美国。虽然海外我们也一直会投,但机遇的主矿脉贯穿于美国。迄今已发现的宝藏,与尚待开采的相比,微不足道。纯粹是傻人有傻福,查理和我生在了美国,我们对这投胎的偶然所赋予的巨大优势永远心存感激。

Our subsidiaries spent a record $15 billion on plant and equipment during 2014, well over twice their depreciation charges. About 90% of that money was spent in the United States. Though we will always invest abroad as well, the mother lode of opportunities runs through America. The treasures that have been uncovered up to now are dwarfed by those still untapped. Through dumb luck, Charlie and I were born in the United States, and we are forever grateful for the staggering advantages this accident of birth has given us.

到年底,伯克希尔的员工总数——包括亨氏在内——创下 340,499 人的纪录,比去年增加了 9,754 人。我很自豪地说,这增长丝毫不包括总部(总部只有 25 人)。没理由一时头脑发热去扩张总部。

Berkshire’s yearend employees – including those at Heinz – totaled a record 340,499, up 9,754 from last year. The increase, I am proud to say, included no gain at headquarters (where 25 people work). No sense going crazy.

去年,伯克希尔在“四大”重仓持股——美国运通、可口可乐、IBM 和富国银行——中的持股比例都有所提高。我们增持了 IBM(持股比例从 2013 年底的 6.3% 上升到 7.8%)。同时,可口可乐、美国运通和富国银行的股票回购,也提升了我们在每家公司的持股比例。我们在可口可乐的持股从 9.1% 升至 9.2%,在美国运通的持股从 14.2% 升至 14.8%,在富国银行的持股则从 9.2% 升至 9.4%。要是你觉得零点几个百分点无关紧要,不妨算算这笔账:这四家公司加总,我们的持股每提高 0.1 个百分点,伯克希尔每年分得的利润就增加 5000 万美元。这四家被投公司拥有出色的业务,且由既富才干又以股东利益为重的经理人经营。在伯克希尔,相比 100% 拥有一家平庸企业,我们远远更偏爱以非控股方式持有一家优秀公司的相当大一部分权益。拥有“希望之钻”的部分权益,要好过拥有一整颗莱茵石。若以年底持股为基准,我们在“四大”2014 年持续经营业务利润中的份额合计达到 47 亿美元(而三年前仅为 33 亿美元)。不过,在向各位报告的盈利中,我们只计入收到的股息——去年约 16 亿美元。(同样,三年前股息为 8.62 亿美元。)但请不要误会:这四家公司未计入报告的那 31 亿美元利润,对我们来说,其价值与伯克希尔账面上确认的部分完全一样。这些被投公司留存的利润,常被用于回购自家股票——这一举措,无需我们掏一分钱,就能提升伯克希尔在其未来利润中的份额。它们的留存收益也用来把握商业机会,而这些机会通常都结出了果实。凡此种种,让我们有理由预期,这四家被投公司的合计每股收益,随着时间推移会大幅增长(尽管 2015 年对这一组合会是艰难的一年,原因之一是强势美元)。若预期中的增长实现,流向伯克希尔的股息就会增加,更重要的是,我们的未实现资本利得也会增加。(这四只个股的未实现利得,到年底已合计达 420 亿美元。)我们在资本配置上的灵活性——愿意将巨额资金被动投向非控股公司——使我们相比那些只局限于自己能够运营的收购的公司,拥有了显著优势。我们对经营业务和被动投资的双重胃口,让我们为伯克希尔源源不断的现金找到合理用途的机会增加了一倍。

Berkshire increased its ownership interest last year in each of its “Big Four” investments – American Express, Coca-Cola, IBM and Wells Fargo. We purchased additional shares of IBM (increasing our ownership to 7.8% versus 6.3% at yearend 2013). Meanwhile, stock repurchases at Coca-Cola, American Express and Wells Fargo raised our percentage ownership of each. Our equity in Coca-Cola grew from 9.1% to 9.2%, our interest in American Express increased from 14.2% to 14.8% and our ownership of Wells Fargo grew from 9.2% to 9.4%. And, if you think tenths of a percent aren’t important, ponder this math: For the four companies in aggregate, each increase of one-tenth of a percent in our ownership raises Berkshire’s portion of their annual earnings by $50 million. These four investees possess excellent businesses and are run by managers who are both talented and shareholder-oriented. At Berkshire, we much prefer owning a non-controlling but substantial portion of a wonderful company to owning 100% of a so-so business. It’s better to have a partial interest in the Hope Diamond than to own all of a rhinestone. If Berkshire’s yearend holdings are used as the marker, our portion of the “Big Four’s” 2014 earnings before discontinued operations amounted to $4.7 billion (compared to $3.3 billion only three years ago). In the earnings we report to you, however, we include only the dividends we receive – about $1.6 billion last year. (Again, three years ago the dividends were $862 million.) But make no mistake: The $3.1 billion of these companies’ earnings we don’t report are every bit as valuable to us as the portion Berkshire records. The earnings these investees retain are often used for repurchases of their own stock – a move that enhances Berkshire’s share of future earnings without requiring us to lay out a dime. Their retained earnings also fund business opportunities that usually turn out to be advantageous. All that leads us to expect that the per-share earnings of these four investees, in aggregate, will grow substantially over time (though 2015 will be a tough year for the group, in part because of the strong dollar). If the expected gains materialize, dividends to Berkshire will increase and, even more important, so will our unrealized capital gains. (For the package of four, our unrealized gains already totaled $42 billion at yearend.) Our flexibility in capital allocation – our willingness to invest large sums passively in non-controlled businesses – gives us a significant advantage over companies that limit themselves to acquisitions they can operate. Our appetite for either operating businesses or passive investments doubles our chances of finding sensible uses for Berkshire’s endless gusher of cash.

我过去曾提到,经营企业的经历有助于我做投资,而投资经历又让我成为更好的企业经营者。这两项事业各自传授的道理可以用于对方。而有些道理,只有亲身经历才能完整领会。(在弗雷德·施韦德(Fred Schwed)那本精彩的书《客户的游艇在哪里?》中,有一幅彼得·阿诺(Peter Arno)的漫画,画中一脸迷惑的亚当望着迫不及待的夏娃,配文是:“有些事情,无论用言语还是图画,都没法向一个处子充分解释清楚。”如果你还没读过施韦德这本书,请在我们的股东大会上买一本。书中的智慧与幽默,确实是无价之宝。)

I’ve mentioned in the past that my experience in business helps me as an investor and that my investment experience has made me a better businessman. Each pursuit teaches lessons that are applicable to the other. And some truths can only be fully learned through experience. (In Fred Schwed’s wonderful book, Where Are the Customers’ Yachts?, a Peter Arno cartoon depicts a puzzled Adam looking at an eager Eve, while a caption says, “There are certain things that cannot be adequately explained to a virgin either by words or pictures.” If you haven’t read Schwed’s book, buy a copy at our annual meeting. Its wisdom and humor are truly priceless.)

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在阿诺所说的“有些事情”中,我会列入两项各自独立的技能:评估投资与管理企业。因此,我认为让我们的两位投资经理托德·库姆斯(Todd Combs)和泰德·韦施勒(Ted Weschler)各自参与至少一家我们旗下企业的监督,是值得做的事。几个月前,一个合适的机会出现了,我们同意收购两家公司,它们规模虽比我们通常收购的要小,但经济质地极佳。两家合计,以约 1.25 亿美元净有形资产,每年赚取 1 亿美元利润。我已请托德和泰德各出任一家公司的董事长,在这一角色中,他们将以我在更大型子公司所采用的那种极其有限的方式履职。这一安排能为我节省少许工作量,而更重要的是,会让他们两人在已经极为出色的基础上(也就是说,已经跻身最佳之列),成为更优秀的投资者。

Among Arno’s “certain things,” I would include two separate skills, the evaluation of investments and the management of businesses. I therefore think it’s worthwhile for Todd Combs and Ted Weschler, our two investment managers, to each have oversight of at least one of our businesses. A sensible opportunity for them to do so opened up a few months ago when we agreed to purchase two companies that, though smaller than we would normally acquire, have excellent economic characteristics. Combined, the two earn $100 million annually on about $125 million of net tangible assets. I’ve asked Todd and Ted to each take on one as Chairman, in which role they will function in the very limited way that I do with our larger subsidiaries. This arrangement will save me a minor amount of work and, more important, make the two of them even better investors than they already are (which is to say among the best).

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2009 年末,在“大衰退”的阴霾中,我们同意收购 BNSF,这是伯克希尔历史上最大一笔收购。当时,我将这笔交易称为“对美国经济前景的全盘押注”。这种重注对我们来说并不新鲜。自 1965 年巴菲特合伙有限公司(Buffett Partnership Ltd.)取得伯克希尔控制权以来,我们一直在下类似的注。而且理由很充分:查理和我始终认为,对美国蒸蒸日上的繁荣“下注”,几乎是一件板上钉钉的事。说真的,过去 238 年里,有谁通过做空美国而获益过?把我们国家的现状与 1776 年相比,你定会觉得难以置信,揉揉眼睛。仅在我这一生中,美国实际人均产出就翻了六倍。我的父母在 1930 年做梦也想象不到他们的儿子将看到的这个世界。尽管悲观论者没完没了地念叨美国的种种问题,我却从未见过他们中有谁真想移民国外(倒是能想到几位,我很乐意给他们买一张单程票)。我们市场经济中蕴含的活力将继续施展它的魔力。收益不会平稳或毫无间断地到来;它们从来不是这样。我们也会时常对政府发牢骚。但可以极为肯定地说,美国最好的日子还在前头。乘着这股顺风,查理和我希望(1)持续提升旗下众多子公司的基本盈利能力;(2)通过补强型收购进一步提高它们的利润;(3)从被投公司的成长中受益;(4)当伯克希尔股票能以相较内在价值有明显折价的价格买到时进行回购;以及(5)偶尔进行一笔大收购,从而不断提升伯克希尔的每股内在价值。我们还将尽量少发新股,乃至根本不发,以此为你们争取最好的结果。这些基石都建立在坚如磐石的地基上。一百年后,BNSF 和伯克希尔-哈撒韦能源公司仍将在我经济中扮演关键角色。住房和汽车仍将是大多数家庭生活的核心,保险对企业和个人也依然不可或缺。放眼未来,查理和我看到的是一个为伯克希尔量身打造的世界。能受托管理它,我们深怀感恩。

Late in 2009, amidst the gloom of the Great Recession, we agreed to buy BNSF, the largest purchase in Berkshire’s history. At the time, I called the transaction an “all-in wager on the economic future of the United States.” That kind of commitment was nothing new for us. We’ve been making similar wagers ever since Buffett Partnership Ltd. acquired control of Berkshire in 1965. For good reason, too: Charlie and I have always considered a “bet” on ever-rising U.S. prosperity to be very close to a sure thing. Indeed, who has ever benefited during the past 238 years by betting against America? If you compare our country’s present condition to that existing in 1776, you have to rub your eyes in wonder. In my lifetime alone, real per-capita U.S. output has sextupled. My parents could not have dreamed in 1930 of the world their son would see. Though the preachers of pessimism prattle endlessly about America’s problems, I’ve never seen one who wishes to emigrate (though I can think of a few for whom I would happily buy a one-way ticket). The dynamism embedded in our market economy will continue to work its magic. Gains won’t come in a smooth or uninterrupted manner; they never have. And we will regularly grumble about our government. But, most assuredly, America’s best days lie ahead. With this tailwind working for us, Charlie and I hope to build Berkshire’s per-share intrinsic value by (1) constantly improving the basic earning power of our many subsidiaries; (2) further increasing their earnings through bolt-on acquisitions; (3) benefiting from the growth of our investees; (4) repurchasing Berkshire shares when they are available at a meaningful discount from intrinsic value; and (5) making an occasional large acquisition. We will also try to maximize results for you by rarely, if ever, issuing Berkshire shares. Those building blocks rest on a rock-solid foundation. A century hence, BNSF and Berkshire Hathaway Energy will still be playing vital roles in our economy. Homes and autos will remain central to the lives of most families. Insurance will continue to be essential for both businesses and individuals. Looking ahead, Charlie and I see a world made to order for Berkshire. We feel fortunate to be entrusted with its management.

企业内在价值

Intrinsic Business Value

尽管查理和我常把企业内在价值挂在嘴边,我们却无法确切告诉你们,伯克希尔股票的这个数字是多少(事实上,别的任何股票也一样)。不过,在 2010 年年报中,我们列出了合理估算伯克希尔内在价值的三个关键要素——其中一个是定性的。那段讨论全文转载于第 123 至 124 页。以下是两个定量因素的最新情况:2014 年,我们的每股投资增长 8.4%,达到 140,123 美元;而保险与投资之外的业务,每股收益增长 19%,达到 10,847 美元。

As much as Charlie and I talk about intrinsic business value, we cannot tell you precisely what that number is for Berkshire shares (nor, in fact, for any other stock). In our 2010 annual report, however, we laid out the three elements – one of them qualitative – that we believe are the keys to a sensible estimate of Berkshire’s intrinsic value. That discussion is reproduced in full on pages 123-124. Here is an update of the two quantitative factors: In 2014 our per-share investments increased 8.4% to $140,123, and our earnings from businesses other than insurance and investments increased 19% to $10,847 per share.

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自 1970 年以来,我们的每股投资以 19% 的年均复合速度增长,我们的每股收益则增长了 20.6%。此后 44 年间,伯克希尔股价的涨幅与这两项价值指标的增长速度高度接近,这绝非巧合。两方面的增长查理和我都乐见其成,但我们的首要重点是提升经营利润。正因如此,去年我们欣然将菲利普斯 66(Phillips 66)和格雷厄姆控股(Graham Holdings)的股票换成了经营性业务,又与宝洁(Procter and Gamble)签约,以类似的换股方式收购金霸王(Duracell),该交易定于 2015 年完成。

Since 1970, our per-share investments have increased at a rate of 19% compounded annually, and our earnings figure has grown at a 20.6% clip. It is no coincidence that the price of Berkshire stock over the ensuing 44 years has increased at a rate very similar to that of our two measures of value. Charlie and I like to see gains in both sectors, but our main focus is to build operating earnings. That’s why we were pleased to exchange our Phillips 66 and Graham Holdings stock for operating businesses last year and to contract with Procter and Gamble to acquire Duracell by means of a similar exchange set to close in 2015.

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现在,我们来看看运营中的四大板块。每一块的资产负债表和盈利特征都迥然不同,所以我们把它们当作四门独立的生意来呈现——查理和我也正是这么看待的(尽管把它们聚在同一屋檐下,另有一些重要而持久的好处)。我们的目标,是把我们希望获得的信息交给诸位,设想一下角色对调:诸位是负责汇报的经理,我们是不在场的股东,我们会想知道什么,就写给诸位什么。(不过可别当真动这个念头!)

Now, let’s examine the four major sectors of our operations. Each has vastly different balance sheet and income characteristics from the others. So we’ll present them as four separate businesses, which is how Charlie and I view them (though there are important and enduring advantages to having them all under one roof). Our goal is to provide you with the information we would wish to have if our positions were reversed, with you being the reporting manager and we the absentee shareholders. (But don’t get any ideas!)

保险

Insurance

先看保险,这是伯克希尔的核心业务。自 1967 年以来,这个行业一直是驱动我们扩张的引擎。那一年,我们以 860 万美元买下国民赔偿公司及其姊妹公司国民火险与海事公司。这笔收购给伯克希尔带来了深远影响,过程却简单得出奇。我的朋友杰克·林沃尔特是这两家公司的控股股东,他来到我办公室,说想把公司卖了。一刻钟后,我们就成交了。杰克的两家公司从没请会计师事务所审计过,我也没提这个要求。我的道理是:其一,杰克为人诚实;其二,他还有点古怪,交易一旦变复杂,他很可能拂袖而去。在第 128-129 页,我们重印了当年用来敲定这笔交易的那份一页半的收购协议。那份合同是自己拟的:双方都没请律师。按每页算,这大概是伯克希尔最划算的一笔交易:国民赔偿公司如今按公认会计原则计算的净资产已达 1110 亿美元,超过世上任何一家保险公司。财产意外险行业吸引我们的原因之一,是它的财务特性:产险公司先收保费、后赔款。在某些极端情形下,比如某些工伤事故引发的赔付,可能一拖就是几十年。这种“先收钱、后赔付”的模式,让产险公司手里攥着大笔钱——我们管它叫“浮存金”——这些钱终究要付给别人。可在此之前,保险公司大可拿它去投资、为自己赚钱。虽说一张张保单、一笔笔理赔来去不定,但相对于保费规模,保险公司持有的浮存金总量通常相当稳定。于是,生意做大了,浮存金也跟着水涨船高。我们涨了多少,看看下表便知:年份 1970 1980 1990 2000 2010 2014

Let’s look first at insurance, Berkshire’s core operation. That industry has been the engine that has propelled our expansion since 1967, when we acquired National Indemnity and its sister company, National Fire & Marine, for $8.6 million. Though that purchase had monumental consequences for Berkshire, its execution was simplicity itself. Jack Ringwalt, a friend of mine who was the controlling shareholder of the two companies, came to my office saying he would like to sell. Fifteen minutes later, we had a deal. Neither of Jack’s companies had ever had an audit by a public accounting firm, and I didn’t ask for one. My reasoning: (1) Jack was honest and (2) He was also a bit quirky and likely to walk away if the deal became at all complicated. On pages 128-129, we reproduce the 1 1⁄ 2-page purchase agreement we used to finalize the transaction. That contract was homemade: Neither side used a lawyer. Per page, this has to be Berkshire’s best deal: National Indemnity today has GAAP (generally accepted accounting principles) net worth of $111 billion, which exceeds that of any other insurer in the world. One reason we were attracted to the property-casualty business was its financial characteristics: P/C insurers receive premiums upfront and pay claims later. In extreme cases, such as those arising from certain workers’ compensation accidents, payments can stretch over many decades. This collect-now, pay-later model leaves P/C companies holding large sums – money we call “float” – that will eventually go to others. Meanwhile, insurers get to invest this float for their benefit. Though individual policies and claims come and go, the amount of float an insurer holds usually remains fairly stable in relation to premium volume. Consequently, as our business grows, so does our float. And how we have grown, as the following table shows: Year 1970 1980 1990 2000 2010 2014

浮存金(单位:百万美元) 39 237 1,632 27,871 65,832 83,921

Float (in $ millions) $ 39 237 1,632 27,871 65,832 83,921

浮存金要想再增长,会越来越难。好在 GEICO 和我们新设的商业保险业务,几乎肯定会以不错的速度增长。不过,国民赔偿公司的再保险部门手上有若干正在了结的合约,其浮存金正逐年下滑。即便日后浮存金真的下降,也会非常缓慢——一年最多不过 3%。我们保险合约的特性决定了,相对于自身现金,我们永远不会被逼着一下子拿出一大笔钱。这份底气,是伯克希尔经济堡垒的一根关键支柱。

Further gains in float will be tough to achieve. On the plus side, GEICO and our new commercial insurance operation are almost certain to grow at a good clip. National Indemnity’s reinsurance division, however, is party to a number of run-off contracts whose float drifts downward. If we do in time experience a decline in float, it will be very gradual – at the outside no more than 3% in any year. The nature of our insurance contracts is such that we can never be subject to immediate demands for sums that are large compared to our cash resources. This strength is a key pillar in Berkshire’s economic fortress.

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如果保费收入超过费用和最终赔付之和,我们就赚到了承保利润,它会锦上添花,叠加在浮存金带来的投资收益之上。有了这份利润,我们等于免费用着别人的钱——更妙的是,还能因为拿着这笔钱而收到报酬。可惜,所有保险公司都惦记着这份美事,竞争因此白热化,激烈到常常拖得整个财产意外险行业出现巨额承保亏损。这份亏损,说到底就是行业为持有浮存金而付出的代价。竞争的态势几乎注定,尽管人人都有浮存金收益,保险业在有形净资产回报率上,仍会延续它那不如美国别的行业的惨淡纪录。眼下我国正处于长期低利率环境,浮存金的收益也随之走低,行业的盈利难题因此雪上加霜。正如本报告开头所说,伯克希尔已连续 12 年实现承保盈利,这期间税前利润共计 240 亿美元。放眼未来,我相信我们大多数年份仍会承保盈利。这是我们所有保险经理人日日盯着的事——他们都明白,浮存金固然值钱,可一旦承保搞砸,好处也会被淹没。这道理各家保险公司至少嘴上都认;在伯克希尔,它是一门信仰。那么,浮存金究竟怎样影响内在价值?计算伯克希尔账面价值时,浮存金会被全额作为负债扣除,仿佛明天就得赔光、且再也补不回来。可把浮存金一味当负债看,并不对;它更该被看作一笔循环周转的资金。每天我们都在支付旧的理赔和相关费用——2014 年就向 600 多万名理赔人支付了创纪录的 227 亿美元——这会减少浮存金。可同样确定的是,我们每天也在承接新业务、催生新理赔,这又给浮存金添了新的进项。倘若这笔循环浮存金既无成本又能长久持有——我相信正是如此——那么这项负债的真实价值,就远低于会计账上的数字。欠着 1 美元、而这 1 美元其实永远不会出门(因为新业务几乎必然会补上一笔),跟欠着 1 美元、明天就要付出去且不会再有,是天壤之别。可在公认会计原则下,这两种负债却被一视同仁。对这项被高估的负债,有一笔部分对冲:我们收购保险公司时形成了 155 亿美元的“商誉”资产,它抬高了账面价值。这笔商誉,绝大部分正是我们为保险业务那份创造浮存金的本事所付的价钱。可商誉的成本高低,与它的真实价值并不相干。举例来说,若一家保险公司承保连年巨亏,那么账上的商誉,无论当初花了多少钱,都该视同一文不值。所幸,这与伯克希尔无关。查理和我相信,我们保险商誉的真实经济价值——也就是若去收购一家浮存金质量相当的保险公司,我们心甘情愿为其浮存金支付的价格——远高于其历史账面值。按现行会计规则(我们赞同这些规则),这份溢出的价值永远不会记入账簿。但我可以向诸位保证,它千真万确。这也是一个原因——而且是天大的一个原因——让我们相信,伯克希尔的企业内在价值,远高于其账面价值。

If our premiums exceed the total of our expenses and eventual losses, we register an underwriting profit that adds to the investment income our float produces. When such a profit is earned, we enjoy the use of free money – and, better yet, get paid for holding it. Unfortunately, the wish of all insurers to achieve this happy result creates intense competition, so vigorous indeed that it frequently causes the P/C industry as a whole to operate at a significant underwriting loss. This loss, in effect, is what the industry pays to hold its float. Competitive dynamics almost guarantee that the insurance industry, despite the float income all its companies enjoy, will continue its dismal record of earning subnormal returns on tangible net worth as compared to other American businesses. The prolonged period of low interest rates our country is now dealing with causes earnings on float to decrease, thereby exacerbating the profit problems of the industry. As noted in the first section of this report, Berkshire has now operated at an underwriting profit for twelve consecutive years, our pre-tax gain for the period having totaled $24 billion. Looking ahead, I believe we will continue to underwrite profitably in most years. Doing so is the daily focus of all of our insurance managers, who know that while float is valuable, its benefits can be drowned by poor underwriting results. That message is given at least lip service by all insurers; at Berkshire it is a religion. So how does our float affect intrinsic value? When Berkshire’s book value is calculated, the full amount of our float is deducted as a liability, just as if we had to pay it out tomorrow and could not replenish it. But to think of float as strictly a liability is incorrect; it should instead be viewed as a revolving fund. Daily, we pay old claims and related expenses – a huge $22.7 billion to more than six million claimants in 2014 – and that reduces float. Just as surely, we each day write new business and thereby generate new claims that add to float. If our revolving float is both costless and long-enduring, which I believe it will be, the true value of this liability is dramatically less than the accounting liability. Owing $1 that in effect will never leave the premises – because new business is almost certain to deliver a substitute – is worlds different from owing $1 that will go out the door tomorrow and not be replaced. The two types of liabilities are treated as equals, however, under GAAP. A partial offset to this overstated liability is a $15.5 billion “goodwill” asset that we incurred in buying our insurance companies and that increases book value. In very large part, this goodwill represents the price we paid for the float-generating capabilities of our insurance operations. The cost of the goodwill, however, has no bearing on its true value. For example, if an insurance company sustains large and prolonged underwriting losses, any goodwill asset carried on the books should be deemed valueless, whatever its original cost. Fortunately, that does not describe Berkshire. Charlie and I believe the true economic value of our insurance goodwill – what we would happily pay for float of similar quality were we to purchase an insurance operation possessing it – to be far in excess of its historic carrying value. Under present accounting rules (with which we agree) this excess value will never be entered on our books. But I can assure you that it’s real. That’s one reason – a huge reason – why we believe Berkshire’s intrinsic business value substantially exceeds its book value.

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伯克希尔保险业务那份诱人的经济效益,全靠我们有几位出色的经理人,他们经营的业务纪律严明、模式又难以复制。让我说说几个主要单元。按浮存金规模论,头一个是阿吉特·贾恩执掌的伯克希尔·哈撒韦再保险集团。别人既没胆量、也没本钱去接的风险,阿吉特接。他的业务把承保能力、速度、决断力,以及最要紧的——头脑,糅在一处,在保险界独一无二。可他从不让伯克希尔去背与自身实力不相称的风险。

Berkshire’s attractive insurance economics exist only because we have some terrific managers running disciplined operations that possess hard-to-replicate business models. Let me tell you about the major units. First by float size is the Berkshire Hathaway Reinsurance Group, managed by Ajit Jain. Ajit insures risks that no one else has the desire or the capital to take on. His operation combines capacity, speed, decisiveness and, most important, brains in a manner unique in the insurance business. Yet he never exposes Berkshire to risks that are inappropriate in relation to our resources.

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说实话,论规避风险,我们比多数大型保险公司都要保守得多。举个例子:假如保险业因某场特大灾难蒙受 2500 亿美元的损失——这个数额约是历史最高纪录的三倍——伯克希尔作为整体,很可能全年仍录得可观利润,因为我们的盈利来源众多。彼时我们还会现金满仓,在一个多半已陷入惊慌的市场里,四处寻觅大机会。而其他主要保险公司和再保险公司,不是深陷亏损,就是面临破产。阿吉特的承保功力无人能及。他的脑子还是个点子工厂,总在琢磨能往现有业务里添哪些新的险种。去年我告诉过诸位,他一手创立了伯克希尔·哈撒韦专业保险公司(Berkshire Hathaway Specialty Insurance,简称 BHSI)。这一步让我们踏进了商业保险领域,全美各大保险经纪商和企业风险经理立刻对我们敞开了大门。此前,我们只承接过寥寥几个专门的商业险种。BHSI 由彼得·伊斯特伍德掌舵,他是位经验老到的承保人,在保险界德高望重。2014 年,彼得扩充了他那支能干的队伍,既拓展了国际业务,也开出了新的险种。我们重申去年的预言:BHSI 会成为伯克希尔的一大资产,几年之内业务规模就将以数十亿美元计。

Indeed, we are far more conservative in avoiding risk than most large insurers. For example, if the insurance industry should experience a $250 billion loss from some mega-catastrophe – a loss about triple anything it has ever experienced – Berkshire as a whole would likely record a significant profit for the year because of its many streams of earnings. We would also remain awash in cash and be looking for large opportunities in a market that might well have gone into shock. Meanwhile, other major insurers and reinsurers would be far in the red, if not facing insolvency. Ajit’s underwriting skills are unmatched. His mind, moreover, is an idea factory that is always looking for more lines of business he can add to his current assortment. Last year I told you about his formation of Berkshire Hathaway Specialty Insurance (“BHSI”). This initiative took us into commercial insurance, where we were instantly welcomed by both major insurance brokers and corporate risk managers throughout America. Previously, we had written only a few specialized lines of commercial insurance. BHSI is led by Peter Eastwood, an experienced underwriter who is widely respected in the insurance world. During 2014, Peter expanded his talented group, moving into both international business and new lines of insurance. We repeat last year’s prediction that BHSI will be a major asset for Berkshire, one that will generate volume in the billions within a few years.

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我们还有另一家再保险重镇——通用再保险,由泰德·蒙特罗斯执掌。归根结底,一家稳健的保险公司必须守住四条纪律:其一,摸清所有可能让保单蒙受损失的风险敞口;其二,保守估量每种敞口真正酿成损失的概率,以及一旦发生大致会赔多少;其三,把保费定在一个水平,使其在覆盖预期赔付和运营开支之后,平均下来还能盈利;其四,若拿不到合适的保费,就甘愿放手走开。许多保险公司前三关都过了,偏偏栽在第四关上。同行争着抢的生意,他们就是没法转身不接。那句老话——“别人都在做,我们也不能不做”——在哪一行都会惹祸,可没有哪一行比保险业更甚。泰德把这四条保险戒律条条守住,业绩就是明证。在他手里,通用再保险那笔庞大的浮存金,远不止是零成本,我们预计这种局面平均而言还会延续下去。我们尤其看好通用再保险的国际人寿再保险业务,自 1998 年收购以来,它一直稳健增长、持续盈利。要知道,买下通用再保险后不久,它便麻烦缠身,一度让评论家们——连我自己也短暂地——以为犯下了弥天大错。那样的日子早已远去。今天的通用再保险,是一块瑰宝。

We have another reinsurance powerhouse in General Re, managed by Tad Montross. At bottom, a sound insurance operation needs to adhere to four disciplines. It must (1) understand all exposures that might cause a policy to incur losses; (2) conservatively assess the likelihood of any exposure actually causing a loss and the probable cost if it does; (3) set a premium that, on average, will deliver a profit after both prospective loss costs and operating expenses are covered; and (4) be willing to walk away if the appropriate premium can’t be obtained. Many insurers pass the first three tests and flunk the fourth. They simply can’t turn their back on business that is being eagerly written by their competitors. That old line, “The other guy is doing it, so we must as well,” spells trouble in any business, but in none more so than insurance. Tad has observed all four of the insurance commandments, and it shows in his results. General Re’s huge float has been considerably better than cost-free under his leadership, and we expect that, on average, to continue. We are particularly enthusiastic about General Re’s international life reinsurance business, which has grown consistently and profitably since we acquired the company in 1998. It can be remembered that soon after we purchased General Re, it was beset by problems that caused commentators – and me as well, briefly – to believe I had made a huge mistake. That day is long gone. General Re is now a gem.

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最后要说的是 GEICO,64 年前我初涉保险业时,就是拿它练的手。GEICO 由托尼·奈斯利(Tony Nicely)掌舵,他 18 岁加入公司,到 2014 年已服役 53 年。托尼在 1993 年出任 CEO,自那以后公司便一路高歌猛进。没有比托尼更好的经理人了。1951 年 1 月,我头一次了解到 GEICO 时,就被它相对行业巨头所享有的巨大成本优势所震撼。我当时就明白,GEICO 会成功,因为它理应成功。没人喜欢买车险,可几乎人人都爱开车。因此,这份非买不可的保险成了多数家庭的一笔大开销。省钱对他们来说事关重大——而只有低成本的公司才省得下来。事实上,读这封信的人里,至少有 40% 能靠投保 GEICO 省下钱。所以,别读了,快去 geico.com,或拨打 800-368-2734 吧。

Finally, there is GEICO, the insurer on which I cut my teeth 64 years ago. GEICO is managed by Tony Nicely, who joined the company at 18 and completed 53 years of service in 2014. Tony became CEO in 1993, and since then the company has been flying. There is no better manager than Tony. When I was first introduced to GEICO in January 1951, I was blown away by the huge cost advantage the company enjoyed compared to the expenses borne by the giants of the industry. It was clear to me that GEICO would succeed because it deserved to succeed. No one likes to buy auto insurance. Almost everyone, though, likes to drive. The insurance consequently needed is a major expenditure for most families. Savings matter to them – and only a low-cost operation can deliver these. Indeed, at least 40% of the people reading this letter can save money by insuring with GEICO. So stop reading and go to geico.com or call 800-368-2734.

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GEICO 的成本优势,正是它得以年复一年蚕食市场份额的关键所在。(1995 年伯克希尔取得 GEICO 控股权时,我们的市场份额是 2.5%;到 2014 年底已升至 10.8%。)公司的低成本构筑了一道护城河——一道持久不变的护城河——令竞争对手无法跨越。我们那只壁虎不知疲倦地提醒美国人,GEICO 能给他们省下一大笔钱。另外我得补充一点,这只壁虎有一个特别讨人喜欢的特质——它干活不收钱。不像真人代言者,它既不会因名声大噪而膨胀,也没有经纪人整天提醒我们它有多值钱。我太爱这个小家伙了。

GEICO’s cost advantage is the factor that has enabled the company to gobble up market share year after year. (We ended 2014 at 10.8% compared to 2.5% in 1995, when Berkshire acquired control of GEICO.) The company’s low costs create a moat – an enduring one – that competitors are unable to cross. Our gecko never tires of telling Americans how GEICO can save them important money. The gecko, I should add, has one particularly endearing quality – he works without pay. Unlike a human spokesperson, he never gets a swelled head from his fame nor does he have an agent to constantly remind us how valuable he is. I love the little guy.

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除了三大保险业务,我们还拥有一批规模较小的公司,它们大多在保险业的特殊角落里耕耘。这些公司整体是一门不断增长、且持续实现承保利润的生意。事实上,过去十年,它们承保利润合计达 29.5 亿美元,浮存金也从 17 亿美元增至 86 亿美元。查理和我格外珍视这些公司及其经理人。

In addition to our three major insurance operations, we own a group of smaller companies, most of them plying their trade in odd corners of the insurance world. In aggregate, these companies are a growing operation that consistently delivers an underwriting profit. Indeed, over the past decade, they have earned $2.95 billion from underwriting while growing their float from $1.7 billion to $8.6 billion. Charlie and I treasure these companies and their managers.

承保利润(百万)年末浮动
保险运营2014201320142013
BH再保险$ 606$1,294$42,454$37,231
通用再保险公司27728319,28020,013
GEICO1,1591,12713,56912,566
其他主要业务6263858,6187,430
$2,668$3,089$83,921$77,240
Underwriting Profit(in millions)Yearend Float
Insurance Operations2014201320142013
BH Reinsurance$ 606$1,294$42,454$37,231
General Re27728319,28020,013
GEICO1,1591,12713,56912,566
Other Primary6263858,6187,430
$2,668$3,089$83,921$77,240

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简单来说,保险就是销售承诺。“客户”现在付钱;保险公司则承诺,将来若发生某些不测事件,便会赔付。有时,这一承诺可能几十年都用不上。(试想人们在二十多岁时购买的人寿保险。)因此,即便到了需要赔付的时点经济陷入一片混乱,保险公司的偿付能力和偿付意愿仍是压倒一切的关键。伯克希尔的承诺无与伦比,这一点近年来被世界上几家规模最大、最为精明的财险/意外险公司所证实。它们希望剥离一批规模巨大且期限极长的负债,也就是说,这些保险公司希望将这些负债——其中大部分是石棉索赔可能带来的损失——“分保”给一家再保险公司。不过,它们需要找到合适的那一家:如果一家再保险公司无力赔付,原保险公司照样脱不了干系。因此,如果选中的再保险公司日后被证明财力拮据或行为不端,原保险公司将面临巨额负债重新回到自己身上的风险。去年,我们承保了一笔保费高达 30 亿美元的单笔保单,再次确认了我们在再保险领域的领先地位。我相信,能超过这张保单规模的,唯有我们 2007 年与劳合社(Lloyd’s)的交易,当时保费为 71 亿美元。事实上,据我所知,历史上单笔保费超过 10 亿美元的财险/意外险保单,只有 8 笔。没错,这 8 笔全部是由伯克希尔承保的。其中有些合同,要求我们在 50 年甚至更久之后支付巨额赔付。当大型保险公司需要一份不可置疑的承诺、以确保此类赔付将如期履行时,伯克希尔就是他们要打给的那一方——而且是唯一的一方。

Simply put, insurance is the sale of promises. The “customer” pays money now; the insurer promises to pay money in the future should certain unwanted events occur. Sometimes, the promise will not be tested for decades. (Think of life insurance bought by people in their 20s.) Therefore, both the ability and willingness of the insurer to pay, even if economic chaos prevails when payment time arrives, is all-important. Berkshire’s promises have no equal, a fact affirmed in recent years by certain of the world’s largest and most sophisticated P/C insurers, who wished to shed themselves of huge and exceptionally long-lived liabilities. That is, these insurers wished to “cede” these liabilities – most of them potential losses from asbestos claims – to a reinsurer. They needed the right one, though: If a reinsurer fails to pay a loss, the original insurer is still on the hook for it. Choosing a reinsurer, therefore, that down the road proves to be financially strapped or a bad actor threatens the original insurer with getting huge liabilities right back in its lap. Last year, our premier position in reinsurance was reaffirmed by our writing a policy carrying a $3 billion single premium. I believe that the policy’s size has only been exceeded by our 2007 transaction with Lloyd’s, in which the premium was $7.1 billion. In fact, I know of only eight P/C policies in history that had a single premium exceeding $1 billion. And, yes, all eight were written by Berkshire. Certain of these contracts will require us to make substantial payments 50 years or more from now. When major insurers have needed an unquestionable promise that payments of this type will be made, Berkshire has been the party – the only party – to call.

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伯克希尔出色的经理人团队、首屈一指的财务实力,以及一系列受宽阔护城河保护的商业模式,共同造就了我们在保险界独一无二的地位。这一实力组合对伯克希尔股东而言是一笔巨大财富,且随着时间推移,只会愈发值钱。

Berkshire’s great managers, premier financial strength and a variety of business models protected by wide moats amount to something unique in the insurance world. This assemblage of strengths is a huge asset for Berkshire shareholders that will only get more valuable with time.

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受监管、资本密集型业务

我们拥有两大重要业务:BNSF 铁路和伯克希尔·哈撒韦能源(BHE)。它们共有的重要特征使其区别于我们的其他业务。因此,我们在信中专为它们设此一节,并在美国公认会计原则下的资产负债表和利润表中,将二者的合并财务数据单独列示。这两家公司的一个关键特征是,它们在寿命极长的受监管资产上投入了巨额资金,而这些资产的一部分资金来源于不由伯克希尔担保的大额长期债务。事实上,我们的信用背书本不需要:两家公司自身的盈利能力,即使在极端恶劣的经济环境下,也远超其利息支付所需。以去年为例,BNSF 的利息覆盖倍数超过 8 倍。(我们对覆盖倍数的定义是税前利润除以利息,而非息税折旧摊销前利润除以利息——后者虽是普遍采用的衡量指标,但我们认为它有严重缺陷。)与此同时,在 BHE,有两个因素确保它在任何情况下都能偿付债务。第一点是所有公用事业公司的共同特征:抗衰退的盈利,这源于这些公司以专营方式提供一项不可或缺的服务。第二点则是极少其他公用事业公司所享有的优势:盈利来源的极大多样性,这使我们免受任何单一监管机构决定的严重影响。最近,我们通过 30 亿加元收购阿尔塔电网公司(AltaLink,一家为阿尔伯塔省 85% 人口服务的输电系统),进一步拓宽了这一基础。得益于多元化的利润来源,辅以背靠强大母公司这一固有优势,BHE 及其公用事业子公司得以显著降低其债务成本。这一经济现实既惠及我们,也惠及我们的客户。每一天,我们这两家子公司都在以重大方式为美国经济提供动力:

Regulated, Capital-Intensive Businesses We have two major operations, BNSF and Berkshire Hathaway Energy (“BHE”), that share important characteristics distinguishing them from our other businesses. Consequently, we assign them their own section in this letter and split out their combined financial statistics in our GAAP balance sheet and income statement. A key characteristic of both companies is their huge investment in very long-lived, regulated assets, with these partially funded by large amounts of long-term debt that is not guaranteed by Berkshire. Our credit is in fact not needed because each company has earning power that even under terrible economic conditions will far exceed its interest requirements. Last year, for example, BNSF’s interest coverage was more than 8:1. (Our definition of coverage is pre-tax earnings/interest, not EBITDA/interest, a commonly used measure we view as seriously flawed.) At BHE, meanwhile, two factors ensure the company’s ability to service its debt under all circumstances. The first is common to all utilities: recession-resistant earnings, which result from these companies offering an essential service on an exclusive basis. The second is enjoyed by few other utilities: a great diversity of earnings streams, which shield us from being seriously harmed by any single regulatory body. Recently, we have further broadened that base through our $3 billion (Canadian) acquisition of AltaLink, an electric transmission system serving 85% of Alberta’s population. This multitude of profit streams, supplemented by the inherent advantage of being owned by a strong parent, has enabled BHE and its utility subsidiaries to significantly lower their cost of debt. This economic fact benefits both us and our customers. Every day, our two subsidiaries power the American economy in major ways: •

无论是经由卡车、铁路、水路、航空还是管道运输的全美城际货运,BNSF 承运的份额约占 15%(按吨英里计)。事实上,我们承运的货物吨英里数比任何人都多,这一事实让 BNSF 成为美国经济循环系统中最重要的动脉。与所有铁路一样,BNSF 的货运方式也极其节约燃料且环境友好,一加仑柴油就能将一吨货物运出约 500 英里。卡车干同样的活儿,消耗的燃油量差不多是我们的四倍。

BNSF carries about 15% (measured by ton-miles) of all inter-city freight, whether it is transported by truck, rail, water, air, or pipeline. Indeed, we move more ton-miles of goods than anyone else, a fact establishing BNSF as the most important artery in our economy’s circulatory system. BNSF, like all railroads, also moves its cargo in an extraordinarily fuel-efficient and environmentally friendly way, carrying a ton of freight about 500 miles on a single gallon of diesel fuel. Trucks taking on the same job guzzle about four times as much fuel.

BHE 的公用事业公司在 11 个州为受监管的零售客户提供服务,覆盖范围之广无人能及。此外,我们在可再生能源领域也处于领先地位:从十年前的白手起家,如今 BHE 已占全美风力发电装机容量的 6%,以及太阳能发电装机容量的 7%。在这些业务之外,BHE 还拥有两条大型管道,输送全美 8% 的天然气消费量;近期收购的加拿大输电业务;以及在英国和菲律宾的大型电力业务。前进的脚步不会停歇:未来数十年,我们将在全球范围内继续收购和兴建公用事业设施。BHE 之所以能进行这些投资,是因为它留存了所有盈利。事实上,去年该公司留存的盈利金额——远超其他任何一家美国电力公用事业公司,且领先优势明显。我们和监管机构都将这一 100% 留存的政策视为一项重要优势——这一优势几乎注定将在未来许多年里,将 BHE 与其他公用事业公司区分开来。

BHE’s utilities serve regulated retail customers in eleven states. No utility company stretches further. In addition, we are a leader in renewables: From a standing start ten years ago, BHE now accounts for 6% of the country’s wind generation capacity and 7% of its solar generation capacity. Beyond these businesses, BHE owns two large pipelines that deliver 8% of our country’s natural gas consumption; the recentlypurchased electric transmission operation in Canada; and major electric businesses in the U.K. and Philippines. And the beat goes on: We will continue to buy and build utility operations throughout the world for decades to come. BHE can make these investments because it retains all of its earnings. In fact, last year the company retained more dollars of earnings – by far – than any other American electric utility. We and our regulators see this 100% retention policy as an important advantage – one almost certain to distinguish BHE from other utilities for many years to come.

待 BHE 完成若干在建的可再生能源项目后,公司的可再生能源组合将累计投入 150 亿美元。此外,我们还有常规项目在建,也需投入数十亿美元。只要它们承诺带来合理回报,我们便乐于做出此类承诺——而在这一点上,我们对未来的监管寄予了很大程度的信任。我们的信心既源自过往的经验,也源自这一认知:社会将永远需要巨额的交通和能源投资。以一种能确保资金持续流向关键项目的方式来对待资本提供方,这符合政府自身的利益。而相应地,以赢得监管机构及其所代表公众的方式开展运营,也符合我们自身的利益。

When BHE completes certain renewables projects that are underway, the company’s renewables portfolio will have cost $15 billion. In addition, we have conventional projects in the works that will also cost many billions. We relish making such commitments as long as they promise reasonable returns – and, on that front, we put a large amount of trust in future regulation. Our confidence is justified both by our past experience and by the knowledge that society will forever need massive investments in both transportation and energy. It is in the self-interest of governments to treat capital providers in a manner that will ensure the continued flow of funds to essential projects. It is concomitantly in our self-interest to conduct our operations in a way that earns the approval of our regulators and the people they represent.

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去年,我们在 BHE 完全达成了这一目标,正如持有它以来的每一年一样。我们的电价依然低廉,客户满意度高,员工安全纪录也稳居行业前列。然而,正如我前文所述,BNSF 在 2014 年的情况却并不理想,这一年铁路令许多客户感到失望。这一问题发生之际,尽管 BNSF 近年来的资本支出连创纪录,且远超我们主要竞争对手联合太平洋铁路(Union Pacific)的支出。按收入衡量,两家铁路的规模大致相当,不过我们承运的货物(无论按车皮数还是吨英里数计)要多出不少。但去年我们的服务问题比联合太平洋更严重,并因此丢失了市场份额。此外,联合太平洋的利润超越我们的幅度也创下了纪录。显然,我们有大量工作要做。我们没有耽搁:同样如我之前提到的,2015 年我们将投入 60 亿美元以改善铁路的运营。这大约相当于预计营业收入的 26%(这一比率是行业通用的标尺)。如此规模的支出在铁路行业中很大程度上是闻所未闻的。就我们而言,这一比率与我们 2009 至 2013 年平均 18% 的水平,以及联合太平洋近期预估的 16% 至 17% 相比,可资参照。我们的巨额投资很快将造就一个运力更强、服务大为改善的系统。利润的改善也应随之而来。

Last year we fully met this objective at BHE, just as we have in every year of our ownership. Our rates remain low, our customer satisfaction is high and our record for employee safety is among the best in the industry. The story at BNSF, however – as I noted earlier – was not good in 2014, a year in which the railroad disappointed many of its customers. This problem occurred despite the record capital expenditures that BNSF has made in recent years, with those having far exceeded the outlays made by Union Pacific, our principal competitor. The two railroads are of roughly equal size measured by revenues, though we carry considerably more freight (measured either by carloads or ton-miles). But our service problems exceeded Union Pacific’s last year, and we lost market share as a result. Moreover, U.P.’s earnings beat ours by a record amount. Clearly, we have a lot of work to do. We are wasting no time: As I also mentioned earlier, we will spend $6 billion in 2015 on improving our railroad’s operation. That will amount to about 26% of estimated revenues (a calculation that serves as the industry’s yardstick). Outlays of this magnitude are largely unheard of among railroads. For us, this percentage compares to our average of 18% in 2009-2013 and to U.P.’s projection for the near future of 16-17%. Our huge investments will soon lead to a system with greater capacity and much better service. Improved profits should follow.

以下是伯克希尔·哈撒韦能源与 BNSF 的关键数据:

Here are the key figures for Berkshire Hathaway Energy and BNSF:

伯克希尔·哈撒韦能源(持股 89.9%)

Berkshire Hathaway Energy (89.9% owned)

盈利(单位:百万美元) 2014 年 2013 年 2012 年

Earnings (in millions) 2014 2013 2012

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

英国公用事业

爱荷华州公用事业

内华达州公用事业

PacifiCorp(主要覆盖俄勒冈州和犹他州)

天然气管道(Northern Natural 和 Kern River)

HomeServices

其他(净值)

U.K. utilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Iowa utility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nevada utilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PacifiCorp (primarily Oregon and Utah) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gas Pipelines (Northern Natural and Kern River) . . . . . . . . . . . . . . . . . . . . . . . . . . . . HomeServices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other (net) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

527 298 549 1,010 379 139 236
527 298 549 1,010 379 139 236

$

$

362 230 — 982 385 139 4
362 230 — 982 385 139 4

$

$

429 236 — 737 383 82 91
429 236 — 737 383 82 91

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扣除公司利息和税前利润之前的经营利润……

利息……

所得税……

Operating earnings before corporate interest and taxes . . . . . . . . . . . . . . . . . . . . . . . Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,138 427 616
2,102 296 170
1,958 314 172
3,138 427 616
2,102 296 170
1,958 314 172

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净利润……

Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,095
$ 1,636
$ 1,472
$ 2,095
$ 1,636
$ 1,472

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归属于伯克希尔的收益………………………………………………………………………………………………………………………………

Earnings applicable to Berkshire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,882
$ 1,470
$ 1,323
$ 1,882
$ 1,470
$ 1,323

BNSF 铁路公司

BNSF

收益(单位:百万美元) 2014 年

Earnings (in millions) 2014

2013
2012
2013
2012
BNSF收益(百万美元)
201420132012
营业收入$23,239$22,014$20,835
经营费用16,23715,35714,835
利息及税前经营收益7,0026,6576,000
利息(净额)833729623
所得税2,3002,1352,005
净利润$ 3,869$ 3,793$ 3,372
BNSFEarnings (in millions)
201420132012
Revenues$23,239$22,014$20,835
Operating expenses16,23715,35714,835
Operating earnings before interest and taxes7,0026,6576,000
Interest (net)833729623
Income taxes2,3002,1352,005
Net earnings$ 3,869$ 3,793$ 3,372
$ 3,869
$ 3,793
$ 3,372
13
$ 3,869
$ 3,793
$ 3,372
13

制造、服务与零售业务 伯克希尔在这一块的业务包罗万象。不过,我们还是先看整个集团的资产负债表和利润表摘要吧。资产负债表 2014 年 12 月 31 日(单位:百万美元)资产

Manufacturing, Service and Retailing Operations Our activities in this part of Berkshire cover the waterfront. Let’s look, though, at a summary balance sheet and earnings statement for the entire group. Balance Sheet 12/31/14 (in millions) Assets

负债与权益

Liabilities and Equity

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现金及等价物 应收账款及应收票据

Cash and equivalents . . . . . . . . . . . . . . . . . . . . . . Accounts and notes receivable . . . . . . . . . . . . .

$ 5,765 8,264
$ 5,765 8,264

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应付票据 其他流动负债

Notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . Other current liabilities . . . . . . . . . . . . . . . . .

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存货 其他流动资产

Inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets . . . . . . . . . . . . . . . . . . . . . . .

10,236 1,117
10,236 1,117

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流动负债合计……

Total current liabilities . . . . . . . . . . . . . . . . . .

10,699
10,699

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流动资产总计

Total current assets . . . . . . . . . . . . . . . . . . . . . . . .

25,382
25,382

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商誉及其他无形资产 …… 固定资产 …… 其他资产 ……

Goodwill and other intangibles . . . . . . . . . . . . Fixed assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

28,107 13,806 3,793
28,107 13,806 3,793

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递延所得税……定期债务和其他负债……非控制权益……伯克希尔股东权益……

Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . Term debt and other liabilities . . . . . . . . . . . Non-controlling interests . . . . . . . . . . . . . . . . Berkshire equity . . . . . . . . . . . . . . . . . . . . . . . .

3,801 4,269 492 51,827
$71,088
3,801 4,269 492 51,827
$71,088

$

$

965 9,734
$71,088
965 9,734
$71,088

收益表(单位:百万美元) 2014

Earnings Statement (in millions) 2014

2013*
2012*
2013*
2012*
20142013*2012*
营业收入$97,689$93,472$81,432
经营费用90,78887,20875,734
利息费用109104112
税前收益6,7926,1605,586
所得税和非控制性权益2,3242,2832,229
净利润$ 4,468$ 3,877$ 3,357
20142013*2012*
Revenues$97,689$93,472$81,432
Operating expenses90,78887,20875,734
Interest expense109104112
Pre-tax earnings6,7926,1605,586
Income taxes and non-controlling interests2,3242,2832,229
Net earnings$ 4,468$ 3,877$ 3,357
$ 4,468
$ 3,877
$ 3,357
$ 4,468
$ 3,877
$ 3,357

*2012 年和 2013 年的利润已经重述,剔除了玛蒙的租赁业务,这块如今归入金融与金融产品板块。符合公认会计原则的收入和费用数据见第 49 页。相比之下,上表里的运营费用是非会计准则口径,剔除了部分收购会计项目(主要是某些无形资产的摊销)。我们之所以这样呈现,是因为查理和我认为,比起会计准则数字,调整后的口径更能如实反映表中这些企业的实际经济费用和利润。所有调整我不一一细说——有些既琐碎又晦涩——但认真的投资者应当弄清无形资产各不相同的性质。有些无形资产确实会随时间损耗,另一些却丝毫不会贬值。以软件这个大项为例,摊销费用是实打实的支出。可对客户关系之类的其他无形资产计提摊销,则是收购会计规则的产物,显然与现实不符。会计准则对这两类摊销不加区分。也就是说,算利润时两者都被记作费用——尽管在投资者眼里,它们再不一样不过。

*Earnings for 2012 and 2013 have been restated to exclude Marmon’s leasing operations, which are now included in the Finance and Financial Products section. Our income and expense data conforming to GAAP is on page 49. In contrast, the operating expense figures above are non-GAAP and exclude some purchase-accounting items (primarily the amortization of certain intangible assets). We present the data in this manner because Charlie and I believe the adjusted numbers more accurately reflect the true economic expenses and profits of the businesses aggregated in the table than do GAAP figures. I won’t explain all of the adjustments – some are tiny and arcane – but serious investors should understand the disparate nature of intangible assets. Some truly deplete over time, while others in no way lose value. For software, as a big example, amortization charges are very real expenses. The concept of making charges against other intangibles, such as the amortization of customer relationships, however, arises through purchase-accounting rules and clearly does not reflect reality. GAAP accounting draws no distinction between the two types of charges. Both, that is, are recorded as expenses when earnings are calculated – even though from an investor’s viewpoint they could not be more different.

14
14

在第 49 页按会计准则编制的数字里,我们扣除了 11.5 亿美元摊销费用。其中约两成,我们视为“真实的”,其余则不是。这些“非真实”的摊销,从前在伯克希尔并不存在,可我们收购做多了,如今已相当可观。随着我们买下更多公司,非真实摊销几乎肯定还会继续增加。第 67 页那张会计准则口径的表格,列出了我们无形资产的现状。眼下我们还有 74 亿美元有待摊销,其中 41 亿美元将在未来五年内摊完。当然,非真实成本终究会一美元一美元地全部摊掉。到那时,即便真实盈利原地踏步,报告利润也会增加。我们要强调的是,折旧则另当别论:我们报告的每一分钱折旧,都是实实在在的成本。而且,多数别的公司也是如此。哪个 CEO 要是把息税折旧摊销前利润捧成估值指标,就该给他接上测谎仪。当然,我们对外公布的盈利,会继续遵循会计准则。不过,若想直面现实,诸位不妨记得,把我们报告的大部分摊销费用再加回去。

In the GAAP-compliant figures we show on page 49, amortization charges of $1.15 billion have been deducted as expenses. We would call about 20% of these “real,” the rest not. The “non-real” charges, once nonexistent at Berkshire, have become significant because of the many acquisitions we have made. Non-real amortization charges will almost certainly rise further as we acquire more companies. The GAAP-compliant table on page 67 gives you the current status of our intangible assets. We now have $7.4 billion left to amortize, of which $4.1 billion will be charged over the next five years. Eventually, of course, every dollar of non-real costs becomes entirely charged off. When that happens, reported earnings increase even if true earnings are flat. Depreciation charges, we want to emphasize, are different: Every dime of depreciation expense we report is a real cost. That’s true, moreover, at most other companies. When CEOs tout EBITDA as a valuation guide, wire them up for a polygraph test. Our public reports of earnings will, of course, continue to conform to GAAP. To embrace reality, however, you should remember to add back most of the amortization charges we report.

****

****

回到我们那一大批制造、服务和零售企业,它们卖的东西五花八门,从棒棒糖到喷气式飞机应有尽有。以无杠杆净有形资产的回报来衡量,这个板块里有些企业经济特征极佳,税后回报从 25% 一路到远超 100%;另一些则能有 12% 到 20% 的不错回报。可也有少数几家回报很差,这是我在资本配置上犯下的几桩大错所致。我并非被人误导:只是我对这些公司、或它们所在行业的经济态势,看走了眼。所幸,我的失误大多牵涉规模不大的收购。我们那几笔大手笔收购,大体都做得不错,个别几笔还远超预期。尽管如此,我在买企业、买股票上,绝不会就此不再犯错。世事难尽如人意。若把这个板块当作一个整体来看,这些公司是门相当出色的生意。2014 年它们平均动用了 240 亿美元净有形资产,尽管手握大量闲置现金、又几乎不加杠杆,这笔资本的税后回报仍有 18.7%。当然,经济特征再好的企业,买价太高也会沦为一笔烂投资。我们收购多数企业时,都在净有形资产之上付了不菲的溢价,这份代价体现在账上那个庞大的商誉数字里。但总的说来,我们投在这个板块的资本,回报还算体面。而且,这些企业加总的内在价值,远高于其账面价值,这一溢价往后多半还会拉大。即便如此,保险和受监管这两个板块里,内在价值与账面价值的落差还要大得多。真正的大赢家,就藏在那里。

To get back to our many manufacturing, service and retailing operations, they sell products ranging from lollipops to jet airplanes. Some of this sector’s businesses, measured by earnings on unleveraged net tangible assets, enjoy terrific economics, producing profits that run from 25% after-tax to far more than 100%. Others generate good returns in the area of 12% to 20%. A few, however, have very poor returns, the result of some serious mistakes I made in my job of capital allocation. I was not misled: I simply was wrong in my evaluation of the economic dynamics of the company or the industry in which it operates. Fortunately, my blunders normally involved relatively small acquisitions. Our large buys have generally worked out well and, in a few cases, more than well. I have not, nonetheless, made my last mistake in purchasing either businesses or stocks. Not everything works out as planned. Viewed as a single entity, the companies in this group are an excellent business. They employed an average of $24 billion of net tangible assets during 2014 and, despite their holding large quantities of excess cash and using little leverage, earned 18.7% after-tax on that capital. Of course, a business with terrific economics can be a bad investment if it is bought for too high a price. We have paid substantial premiums to net tangible assets for most of our businesses, a cost that is reflected in the large figure we show for goodwill. Overall, however, we are getting a decent return on the capital we have deployed in this sector. Furthermore, the intrinsic value of these businesses, in aggregate, exceeds their carrying value by a good margin, and that premium is likely to widen. Even so, the difference between intrinsic value and carrying value in both the insurance and regulated-industry segments is far greater. It is there that the truly big winners reside.

****

****

这个板块里的公司太多,没法逐一评说。何况,它们的对手——现有的和潜在的——也都在读这份报告。有几门生意,若被人摸清了我们的数字,我们反倒吃亏。所以,对那些规模不足以影响外界评估伯克希尔的业务,我们只披露法律要求的内容。不过,关于旗下许多业务的详情,诸位可以在第 97-100 页找到不少。

We have far too many companies in this group to comment on them individually. Moreover, their competitors – both current and potential – read this report. In a few of our businesses we might be disadvantaged if others knew our numbers. In some of our operations that are not of a size material to an evaluation of Berkshire, therefore, we only disclose what is required. You can find a good bit of detail about many of our operations, however, on pages 97-100.

15
15

金融与金融产品 今年,我们把玛蒙集团那块规模庞大的租赁业务归入这一板块,其租赁的家当包括铁路车厢、集装箱和起重机。为反映这一变动,我们也重述了前两年的数据。为何要动这一手?早年玛蒙有一大块少数股权在外,当时我觉得把它全部业务放在一处更好理解。如今我们几乎百分之百控股玛蒙,我想,把玛蒙的租赁业务归到这一栏下,诸位对我们各项业务的了解会更透彻些(玛蒙旗下几十家其他业务的数据,仍留在前一个板块)。我们其他的租赁和出租业务,由 CORT(家具)和 XTRA(半挂车)经营。这两家都是行业龙头,随着美国经济转强,盈利大幅上扬。它们在新设备上的投入比许多对手都多,如今正见回报。凯文·克莱顿再次让克莱顿家园(美国最大的住宅建造商)交出了行业领先的成绩。去年,克莱顿卖出 30,871 套住宅,约占美国人所购成品房的 45%。2003 年我们以 17 亿美元买下克莱顿时,它的份额还只有 14%。克莱顿盈利的关键,在于那 130 亿美元的按揭贷款组合。2008、2009 年金融恐慌期间,全行业融资枯竭,克莱顿却因背靠伯克希尔而得以继续放贷。事实上,那段日子里,我们不光给自己、也给对手的零售销售提供融资。克莱顿的借款人里,不少收入不高、FICO 信用分平平。但靠着公司稳健的放贷之道,它的贷款组合在衰退中表现良好,绝大多数借款人都保住了自家的房子。事实证明,我们那些蓝领借款人,很多时候比收入更高的同胞信用更靠得住。玛蒙的铁路车厢业务,过去几年租金大幅上涨。不过这门生意的特点是,每年到期的租约只有两成左右。因此,涨上去的价,只能一点点渗进我们的收入。但趋势很强劲。我们那 10.5 万节车厢大多是罐车,其中只有 8% 用来运原油。关于铁路业务,还有一点值得诸位知道:和许多别的出租商不同,我们自己造罐车,行情好的年份能造约 6,000 节。车厢从制造部门转到租赁部门时,我们不确认任何利润。于是,这批车队是以“折价”入账的。这个数字和“零售价”之间的差额,只会在车厢 30 年寿命里,通过我们享受到的较低年折旧,缓缓体现在盈利中。正因如此,再加上别的一些原因,玛蒙的铁路车队实际价值,远高于账面记录的 50 亿美元。

Finance and Financial Products This year we include in this section Marmon’s very sizable leasing operations, whose wares are railcars, containers and cranes. We have also restated the previous two years to reflect that change. Why have we made it? At one time there was a large minority ownership at Marmon, and I felt it was more understandable to include all of the company’s operations in one place. Today we own virtually 100% of Marmon, which makes me think you will gain more insight into our various businesses if we include Marmon’s leasing operations under this heading. (The figures for the many dozens of Marmon’s other businesses remain in the previous section.) Our other leasing and rental operations are conducted by CORT (furniture) and XTRA (semi-trailers). These companies are industry leaders and have substantially increased their earnings as the American economy has gained strength. Both companies have invested more money in new equipment than have many of their competitors, and that’s paying off. Kevin Clayton has again delivered an industry-leading performance at Clayton Homes, the largest home builder in America. Last year, Clayton sold 30,871 homes, about 45% of the manufactured homes bought by Americans. When we purchased Clayton in 2003 for $1.7 billion, its share was 14%. Key to Clayton’s earnings is the company’s $13 billion mortgage portfolio. During the financial panic of 2008 and 2009, when funding for the industry dried up, Clayton was able to keep lending because of Berkshire’s backing. In fact, we continued during that period to finance our competitors’ retail sales as well as our own. Many of Clayton’s borrowers have low incomes and mediocre FICO scores. But thanks to the company’s sensible lending practices, its portfolio performed well during the recession, meaning a very high percentage of our borrowers kept their homes. Our blue-collar borrowers, in many cases, proved much better credit risks than their higher-income brethren. At Marmon’s railroad-car operation, lease rates have improved substantially over the past few years. The nature of this business, however, is that only 20% or so of our leases expire annually. Consequently, improved pricing only gradually works its way into our revenue stream. The trend, though, is strong. Our 105,000-car fleet consists largely of tank cars, but only 8% of those transport crude oil. One further fact about our rail operation is important for you to know: Unlike many other lessors, we manufacture our own tank cars, about 6,000 of them in a good year. We do not book any profit when we transfer cars from our manufacturing division to our leasing division. Our fleet is consequently placed on our books at a “bargain” price. The difference between that figure and a “retail” price is only slowly reflected in our earnings through smaller annual depreciation charges that we enjoy over the 30-year life of the car. Because of that fact as well as others, Marmon’s rail fleet is worth considerably more than the $5 billion figure at which it is carried on our books.

以下是该板块的收益概览:

Here’s the earnings recap for this sector:

2014
2013
2012
2014
2013
2012

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(单位:百万美元) 伯卡迪亚(我们持有的 50% 份额)…………… 克莱顿……………………………………

(in millions) Berkadia (our 50% share) . . . . . . . . . . . . . Clayton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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CORT

CORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Marmon – 集装箱和起重机 Marmon – 铁路车辆

Marmon – Containers and Cranes . . . . . Marmon – Railcars . . . . . . . . . . . . . . . . . . . .

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XTRA

XTRA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

净财务收入*

Net financial income* . . . . . . . . . . . . . . . . .

$

$

122 558 36 238 442 147 296
122 558 36 238 442 147 296

$

$

80 416 40 226 353 125 324
80 416 40 226 353 125 324

$

$

1,839
1,839

$

$

1,564
1,564
  • 不含资本利得或亏损
  • Excludes capital gains or losses
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$

$

35 255 42 246 299 106 410
$ 1,393
35 255 42 246 299 106 410
$ 1,393

下面列出我们截至年末市值最大的十五只普通股投资。

Investments Below we list our fifteen common stock investments that at yearend had the largest market value.

12/31/14
12/31/14

股份**

Shares**

持股比例

Percentage of Company Owned

公司

Company

成本*

Cost*

市值

Market

151,610,700美国运通公司14.8$ 1,287$ 14,106
400,000,000可口可乐公司9.21,29916,888
18,513,482DaVita HealthCare Partners Inc8.68431,402
15,430,586迪尔公司4.51,2531,365
24,617,939DIRECTV4.91,4542,134
13,062,594高盛集团3.07502,532
76,971,817国际商业机器公司7.813,15712,349
24,669,778穆迪公司12.12482,364
20,060,390慕尼黑再保险11.82,9904,023
52,477,678宝洁公司1.93364,683 ***
22,169,930赛诺菲1.71,7212,032
96,890,665美国合众银行5.43,0334,355
43,387,980USG Corporation30.08361,214
67,707,544沃尔玛百货公司2.13,7985,815
483,470,853富国银行公司9.411,87126,504
其他10,18015,704
按市价计量的普通股总计$55,056$ 117,470
151,610,700American Express Company14.8$ 1,287$ 14,106
400,000,000The Coca-Cola Company9.21,29916,888
18,513,482DaVita HealthCare Partners Inc8.68431,402
15,430,586Deere & Company4.51,2531,365
24,617,939DIRECTV4.91,4542,134
13,062,594The Goldman Sachs Group, Inc3.07502,532
76,971,817International Business Machines Corp7.813,15712,349
24,669,778Moody’s Corporation12.12482,364
20,060,390Munich Re11.82,9904,023
52,477,678The Procter & Gamble Company1.93364,683 ***
22,169,930Sanofi1.71,7212,032
96,890,665U.S. Bancorp5.43,0334,355
43,387,980USG Corporation30.08361,214
67,707,544Wal-Mart Stores, Inc2.13,7985,815
483,470,853Wells Fargo & Company9.411,87126,504
Others10,18015,704
Total Common Stocks Carried at Market$55,056$ 117,470
  • 这是我们的实际买入价,也是我们的计税基础;GAAP 口径下的“成本”在少数几例上有所不同,因为 GAAP 规则要求在某些情况下进行调增或调减。** 不含伯克希尔子公司养老基金持有的股份。*** 按此金额持有、已订立售出合约。伯克希尔还有一项重大股权投资未列入上表:我们可在 2021 年 9 月之前的任何时候,以 50 亿美元买入 7 亿股美国银行股票。年末,这些股票价值 125 亿美元。我们多半会赶在期权到期前买入。在此之前,诸位需要明白,美国银行实际上是我们第四大股权投资——一项我们看得很重的投资。

*This is our actual purchase price and also our tax basis; GAAP “cost” differs in a few cases because of write-ups or write-downs that have been required under GAAP rules. Excludes shares held by pension funds of Berkshire subsidiaries. *Held under contract of sale for this amount. Berkshire has one major equity position that is not included in the table: We can buy 700 million shares of Bank of America at any time prior to September 2021 for $5 billion. At yearend these shares were worth $12.5 billion. We are likely to purchase the shares just before expiration of our option. In the meantime, it is important for you to realize that Bank of America is, in effect, our fourth largest equity investment – and one we value highly.

****

****

细心的读者会发现,去年还列在我们最大普通股投资名单上的乐购(Tesco),今年已不见踪影。我这个投资者,说来惭愧,若够细心,本该更早卖掉乐购。我在这笔投资上犯了个大错——拖拖拉拉。2012 年年底,我们持有 4.15 亿股乐购,这家公司当时和现在都是英国头号食品零售商,在别的国家也是重要的杂货商。我们这笔投资的成本是 23 亿美元,当时的市值也差不多。

Attentive readers will notice that Tesco, which last year appeared in the list of our largest common stock investments, is now absent. An attentive investor, I’m embarrassed to report, would have sold Tesco shares earlier. I made a big mistake with this investment by dawdling. At the end of 2012 we owned 415 million shares of Tesco, then and now the leading food retailer in the U.K. and an important grocer in other countries as well. Our cost for this investment was $2.3 billion, and the market value was a similar amount.

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2013 年,我对乐购当时的管理层生出些许不满,卖掉了 1.14 亿股,获利 4300 万美元。可我这慢悠悠的卖出节奏,日后被证明代价高昂。查理管这种做派叫“嘬手指”(考虑到我的拖延让我们付出的代价,他这话已经很客气了)。2014 年,乐购的麻烦一月比一月重。市场份额下滑,利润率收窄,会计问题也浮出水面。在商业世界里,坏消息常常成群结队地来:你在厨房瞥见一只蟑螂;日子一天天过去,就会撞见它的一大家子。这一年我们一直在抛售乐购,如今已彻底出清(顺带一提,乐购已换了新的管理层,我们祝他们好运)。这笔投资给我们带来 4.44 亿美元的税后亏损,约合伯克希尔净资产的千分之二。过去 50 年里,我们卖出时造成净资产 2% 损失的投资,只出过一次;1% 的损失,出过两次。这三次都发生在 1974、1975 年间,当时我们卖掉极其便宜的股票,是为了去买我们认为更便宜的。

In 2013, I soured somewhat on the company’s then-management and sold 114 million shares, realizing a profit of $43 million. My leisurely pace in making sales would prove expensive. Charlie calls this sort of behavior “thumb-sucking.” (Considering what my delay cost us, he is being kind.) During 2014, Tesco’s problems worsened by the month. The company’s market share fell, its margins contracted and accounting problems surfaced. In the world of business, bad news often surfaces serially: You see a cockroach in your kitchen; as the days go by, you meet his relatives. We sold Tesco shares throughout the year and are now out of the position. (The company, we should mention, has hired new management, and we wish them well.) Our after-tax loss from this investment was $444 million, about 1/5 of 1% of Berkshire’s net worth. In the past 50 years, we have only once realized an investment loss that at the time of sale cost us 2% of our net worth. Twice, we experienced 1% losses. All three of these losses occurred in the 1974-1975 period, when we sold stocks that were very cheap in order to buy others we believed to be even cheaper.

****

****

我们的投资业绩,一直借着一股强劲的顺风。1964 到 2014 年间,标普 500 指数从 84 点涨到 2,059 点,算上股息再投资,便有了第 2 页那 11,196% 的总回报。与此同时,美元的购买力惊人地缩水了 87%。这意味着,1965 年 13 美分能买到的东西,如今要花 1 美元(以消费者价格指数衡量)。股票和美元之间这道悬殊的表现落差,给投资者上了重要的一课。回想我们在 2011 年年报里给投资下的定义:投资就是“现在把购买力让渡给他人,并合理地指望将来(在名义收益缴税之后)收回更多的购买力”。从过去 50 年得出的这个结论虽不合常规,却无可回避:投资于一篮子多元的美国企业,远比投资于价值与美元挂钩的证券(比如国债)安全得多。上一个半世纪也是如此,而那半个世纪里还夹着大萧条和两次世界大战。投资者应当记取这段历史。在未来一个世纪里,它几乎肯定会以某种形式重演。股价的波动,永远会远远大于现金等价物。但拉长时间看,以货币计价的工具,是比广泛多元、逐步买入、且只需付出象征性费用和佣金的股票组合,风险更大的投资——大得多。这一课,商学院通常不教,那里几乎人人都拿波动性当风险的替身。这个教条讲起课来固然省事,却错得离谱:波动性远不等于风险。把二者划等号的流行公式,把学生、投资者和 CEO 都带进了沟里。当然,持有股票一天、一周或一年,无论按名义价值还是购买力算,都确实比把钱搁在现金等价物里风险大得多。这对某些投资者——比如投资银行——是要紧的,因为资产价格一跌,它们的生存就会受威胁,还可能被迫在低迷的市场里抛售证券。此外,任何近期可能有大笔用钱需求的人,都该把相应的钱留在国债或有保险的银行存款里。可对绝大多数能够、也应该以数十年为期来投资的人来说,账面上的报价涨跌无关紧要。他们该盯住的,是在整个投资生涯里实现购买力的大幅增长。对他们而言,一个逐步买入的多元股票组合,终将被证明远比以美元计价的证券安全。

Our investment results have been helped by a terrific tailwind. During the 1964-2014 period, the S&P 500 rose from 84 to 2,059, which, with reinvested dividends, generated the overall return of 11,196% shown on page 2. Concurrently, the purchasing power of the dollar declined a staggering 87%. That decrease means that it now takes $1 to buy what could be bought for 13¢ in 1965 (as measured by the Consumer Price Index). There is an important message for investors in that disparate performance between stocks and dollars. Think back to our 2011 annual report, in which we defined investing as “the transfer to others of purchasing power now with the reasoned expectation of receiving more purchasing power – after taxes have been paid on nominal gains – in the future.” The unconventional, but inescapable, conclusion to be drawn from the past fifty years is that it has been far safer to invest in a diversified collection of American businesses than to invest in securities – Treasuries, for example – whose values have been tied to American currency. That was also true in the preceding half-century, a period including the Great Depression and two world wars. Investors should heed this history. To one degree or another it is almost certain to be repeated during the next century. Stock prices will always be far more volatile than cash-equivalent holdings. Over the long term, however, currency-denominated instruments are riskier investments – far riskier investments – than widely-diversified stock portfolios that are bought over time and that are owned in a manner invoking only token fees and commissions. That lesson has not customarily been taught in business schools, where volatility is almost universally used as a proxy for risk. Though this pedagogic assumption makes for easy teaching, it is dead wrong: Volatility is far from synonymous with risk. Popular formulas that equate the two terms lead students, investors and CEOs astray. It is true, of course, that owning equities for a day or a week or a year is far riskier (in both nominal and purchasing-power terms) than leaving funds in cash-equivalents. That is relevant to certain investors – say, investment banks – whose viability can be threatened by declines in asset prices and which might be forced to sell securities during depressed markets. Additionally, any party that might have meaningful near-term needs for funds should keep appropriate sums in Treasuries or insured bank deposits. For the great majority of investors, however, who can – and should – invest with a multi-decade horizon, quotational declines are unimportant. Their focus should remain fixed on attaining significant gains in purchasing power over their investing lifetime. For them, a diversified equity portfolio, bought over time, will prove far less risky than dollar-based securities.

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反过来,投资者若害怕价格波动、错把它当成衡量风险的尺子,讽刺的是,他到头来可能会做出一些非常冒险的事。不妨想想六年前那些人——他们哀叹股价下跌,劝人去买“安全”的国债或银行定期存单。听了这套说教的人,如今在那笔本指望用来舒舒服服养老的钱上,几乎赚不到几个子儿(当时标普 500 指数不到 700 点;现在约 2,100 点)。若不是被那些毫无意义的价格波动吓住,这些投资者本可以只买一只费用极低的指数基金,就给自己锁定一份终身不错的收入——这只基金的股息会逐年走高,本金也会增长(当然免不了起起落落)。当然,投资者也能靠自己的行为,把持股变成一件高风险的事。很多人正是这么做的。频繁买卖、试图“择时”进出、分散不足、向经理人和顾问支付高昂而不必要的费用、动用借来的钱——这些都会毁掉一个终身持股者本可稳稳到手的体面回报。说到底,借来的钱压根就不该出现在投资者的工具箱里:市场上任何时候都可能发生任何事。没有哪个顾问、经济学家或电视评论员——查理和我当然也不行——能告诉你混乱几时降临。市场预言家能塞满你的耳朵,却永远填不满你的钱包。上面列的这些投资罪过,并非“小散户”的专利。大型机构投资者作为一个整体,长期以来一直跑输那些安安静静持股几十年的朴素指数基金投资者。一个主要原因就是费用:许多机构掏大钱请顾问,顾问转头又推荐收费高昂的基金经理。这是一场傻瓜的游戏。当然,确有几位非常出色的投资经理——只是短期内,很难分清一份亮眼的业绩到底是靠运气还是靠本事。可大多数顾问,收高费的本事远大于赚高回报的本事。说实在的,他们的看家本领是推销。与其去听他们那海妖般的歌声,无论大小投资者,都不如去读读杰克·博格尔的《长赢投资》。几十年前,本·格雷厄姆借莎士比亚的一句话,一针见血地点出了投资失败的祸根:“亲爱的布鲁图斯,错不在我们的星宿,而在我们自己。”

If the investor, instead, fears price volatility, erroneously viewing it as a measure of risk, he may, ironically, end up doing some very risky things. Recall, if you will, the pundits who six years ago bemoaned falling stock prices and advised investing in “safe” Treasury bills or bank certificates of deposit. People who heeded this sermon are now earning a pittance on sums they had previously expected would finance a pleasant retirement. (The S&P 500 was then below 700; now it is about 2,100.) If not for their fear of meaningless price volatility, these investors could have assured themselves of a good income for life by simply buying a very low-cost index fund whose dividends would trend upward over the years and whose principal would grow as well (with many ups and downs, to be sure). Investors, of course, can, by their own behavior, make stock ownership highly risky. And many do. Active trading, attempts to “time” market movements, inadequate diversification, the payment of high and unnecessary fees to managers and advisors, and the use of borrowed money can destroy the decent returns that a life-long owner of equities would otherwise enjoy. Indeed, borrowed money has no place in the investor’s tool kit: Anything can happen anytime in markets. And no advisor, economist, or TV commentator – and definitely not Charlie nor I – can tell you when chaos will occur. Market forecasters will fill your ear but will never fill your wallet. The commission of the investment sins listed above is not limited to “the little guy.” Huge institutional investors, viewed as a group, have long underperformed the unsophisticated index-fund investor who simply sits tight for decades. A major reason has been fees: Many institutions pay substantial sums to consultants who, in turn, recommend high-fee managers. And that is a fool’s game. There are a few investment managers, of course, who are very good – though in the short run, it’s difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors – large and small – should instead read Jack Bogle’s The Little Book of Common Sense Investing. Decades ago, Ben Graham pinpointed the blame for investment failure, using a quote from Shakespeare: “The fault, dear Brutus, is not in our stars, but in ourselves.”

股东大会

The Annual Meeting

股东大会定于 5 月 2 日星期六,在世纪互联中心举行。去年到场 3.9 万人,创下纪录;今年恰逢公司五十周年,我们预计人数还会再多。早上 7 点开门,届时就来吧。伯克希尔多才多艺的卡丽·索瓦,会再次操办这场大会。卡丽六年前 24 岁进公司时是名秘书。四年前,我请她挑起大会的担子——这是件千头万绪、要样样在行的活儿——她一口应了下来。卡丽临事不乱、点子又多,最善于把和她共事的数百人的干劲都激发出来。整个总部团队都在帮她,大家乐意搭把手,好让股东们的周末既好玩又有收获。没错,趁诸位在场,我们也会卖力地向诸位推销自家产品。事实上,今年我们大大延长了购物时间:5 月 1 日星期五,世纪互联中心从中午开到下午 5 点;大会当天照旧从早 7 点到晚 4 点营业。所以,好好采购一番,逗查理开开心吧。星期六请早起。清晨 6 点 20 分,两头各重约一吨的得州长角牛诺曼和杰克,会沿着第 10 大街朝世纪互联中心走来。牛背上骑着我们贾斯汀靴业的几位高管,他们客串了一把牛仔。长角牛后面,是四匹马拉着的一辆富国银行驿站马车。伯克希尔本就卖飞机、火车和汽车。再把长角牛和驿站马车添进阵容,我们“美国全能运输公司”的名号该是坐实了。

The annual meeting will be held on Saturday, May 2nd at the CenturyLink Center. Last year’s attendance of 39,000 set a record, and we expect a further increase this year as we celebrate our Golden Anniversary. Be there when the doors open at 7 a.m. Berkshire’s talented Carrie Sova will again be in charge. Carrie joined us six years ago at the age of 24 as a secretary. Then, four years ago, I asked her to take charge of the meeting – a huge undertaking, requiring a multitude of skills – and she jumped at the chance. Carrie is unflappable, ingenious and expert at bringing out the best in the hundreds who work with her. She is aided by our entire home office crew who enjoy pitching in to make the weekend fun and informative for our owners. And, yes, we also try to sell our visiting shareholders our products while they’re here. In fact, this year we will substantially increase the hours available for purchases, opening for business at the CenturyLink on Friday, May 1st, from noon to 5 p.m. as well as the usual 7 a.m. to 4 p.m. on meeting day. So bring a smile to Charlie’s face and do some serious shopping. Get up early on Saturday morning. At 6:20 a.m., Norman and Jake, two Texas longhorns each weighing about a ton, will proceed down 10th Street to the CenturyLink. Aboard them will be a couple of our Justin Boot executives, who do double duty as cowboys. Following the steers will be four horses pulling a Wells Fargo stagecoach. Berkshire already markets planes, trains and automobiles. Adding steers and stagecoaches to our portfolio should seal our reputation as America’s all-purpose transportation company.

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星期六早上七点半左右,我们将举办第四届国际掷报纸挑战赛。我们的靶子仍将是克莱顿住宅的门廊,离投掷线正好 35 英尺。我十几岁时——那是我这辈子唯一一段短暂从事诚实劳动的时光——投过大约 50 万份报纸。因此,我认为自己掷得相当不错。来挑战我吧!羞辱我吧!灭灭我的威风!谁把报纸投得比我更靠近门阶,我就请他吃一根 Dilly Bar 冰淇淋。报纸每份 36 到 42 页,你必须自己折叠(不许用橡皮筋)。我将为 12 岁及以下选手中投得最好的一位颁发特别奖。黛布·博萨内克将担任裁判。八点半,将放映一部新的伯克希尔影片。一小时后,我们开始问答环节,该环节(中途在世纪互联中心的摊位吃午饭休息)将持续到下午三点半。稍作休息后,查理和我将在下午三点四十五分召开股东大会。这个事务性环节通常只需半小时左右。各位的购物场地是紧邻会场的那个 194,300 平方英尺的大厅,数十家伯克希尔子公司的产品都将在那里出售。如果周五没买够,周六趁查理讲话时溜出去,尽情抢购我们的优惠商品。也请看看那套出色的 BNSF 铁路模型。虽然我 84 岁了,它仍令我兴奋不已。去年各位作为顾客尽了兴,我们大多数生意都创下了销售纪录。仅在周六九个小时内,我们就卖出 1,385 双贾斯汀靴(相当于每 23 秒一双)、13,440 磅喜诗糖果、7,276 双威尔斯拉蒙工作手套和 10,000 瓶亨氏番茄酱。亨氏推出了新的芥末产品,所以今年芥末和番茄酱都有供应(两样都买吧!)。既然周五也开门营业,我们预计每个区域都会创下新纪录。我们的跑鞋公司布鲁克斯,今年将再次在大会上推出特别纪念款跑鞋。买一双吧,第二天就穿上它参加我们第三届“伯克希尔 5 公里跑”,该活动早上 8 点从世纪互联中心出发。完整的参赛详情将包含在随会议证件一并寄给各位的《访客指南》中。参赛者会发现,自己将与伯克希尔众多经理、董事和同事并肩奔跑(不过,查理和我会睡个懒觉)。购物区设有 GEICO 展位,由公司从全国各地调来的多位顶尖顾问提供服务。请前来询个价。大多数情况下,GEICO 能向您提供股东折扣(通常为 8%)。我们经营所在的 51 个辖区中,有 44 个允许提供此项特别优惠。(补充一点:如果您符合其他折扣条件,例如某些团体折扣,此折扣不能叠加。)请带上您现有保险的详细资料,来比较一下我们的价格。我们能为许多人省下一笔实实在在的钱。请务必逛逛书虫书店。它将推出约 35 种图书和 DVD,其中包含几本新书。去年,许多股东购买了马克斯·奥尔森汇编的伯克希尔致股东信合集,最早可追溯至 1965 年,他为此次大会制作了更新版本。我们还预计将出售一本纪念公司五十年的平价书。该书目前正在编纂中,但我预计它将收录丰富多样的历史资料,包括 19 世纪的文件。随本报告附上的委托投票材料中包含一个附件,说明了如何领取您进入会场和其他活动所需的证件。航空公司有时会在伯克希尔周末抬高票价。如果您远道而来,不妨比较一下飞往堪萨斯城和飞往奥马哈的费用。两个城市之间车程约两个半小时,飞往堪萨斯城或许能为您省下一大笔钱,尤其是如果您原本计划在奥马哈租车的话。一对夫妇省下的钱可能达到 1,000 美元甚至更多。把这笔钱花在我们这儿吧。在内布拉斯加家具城,该店位于 72 街 Dodge 与 Pacific 街之间一块 77 英亩的场地上,我们将再次推出“伯克希尔周末”折扣价。去年在大会前后的那一周,该店创下了 40,481,817 美元的营业额纪录。(内布拉斯加家具城奥马哈店平常一周的营业额约为 900 万美元。)

At about 7:30 a.m. on Saturday, we will have our fourth International Newspaper Tossing Challenge. Our target again will be a Clayton Home porch, located precisely 35 feet from the throwing line. When I was a teenager – in my one brief flirtation with honest labor – I tossed about 500,000 papers. So I think I’m pretty good. Challenge me! Humiliate me! Knock me down a peg! I’ll buy a Dilly Bar for anyone who lands his or her throw closer to the doorstep than I do. The papers will run 36 to 42 pages, and you must fold them yourself (no rubber bands allowed). I’ll present a special prize to the 12-or-under contestant who makes the best toss. Deb Bosanek will be the judge. At 8:30 a.m., a new Berkshire movie will be shown. An hour later, we will start the question-and-answer period, which (with a break for lunch at CenturyLink’s stands) will last until 3:30 p.m. After a short recess, Charlie and I will convene the annual meeting at 3:45 p.m. This business session typically lasts only a half hour or so. Your venue for shopping will be the 194,300-square-foot hall that adjoins the meeting and in which products from dozens of Berkshire subsidiaries will be for sale. If you don’t get your shopping done on Friday, slip out while Charlie’s talking on Saturday and binge on our bargains. Check the terrific BNSF railroad layout also. Even though I’m 84, it still excites me. Last year you did your part as a shopper, and most of our businesses racked up record sales. In a nine-hour period on Saturday, we sold 1,385 pairs of Justin boots (that’s a pair every 23 seconds), 13,440 pounds of See’s candy, 7,276 pairs of Wells Lamont work gloves and 10,000 bottles of Heinz ketchup. Heinz has a new mustard product, so both mustard and ketchup will be available this year. (Buy both!) Now that we are open for business on Friday as well, we expect new records in every precinct. Brooks, our running-shoe company, will again have a special commemorative shoe to offer at the meeting. After you purchase a pair, wear them the next day at our third annual “Berkshire 5K,” an 8 a.m. race starting at the CenturyLink. Full details for participating will be included in the Visitor’s Guide that will be sent to you with your credentials for the meeting. Entrants in the race will find themselves running alongside many of Berkshire’s managers, directors and associates. (Charlie and I, however, will sleep in.) A GEICO booth in the shopping area will be staffed by a number of the company’s top counselors from around the country. Stop by for a quote. In most cases, GEICO will be able to give you a shareholder discount (usually 8%). This special offer is permitted by 44 of the 51 jurisdictions in which we operate. (One supplemental point: The discount is not additive if you qualify for another discount, such as that available to certain groups.) Bring the details of your existing insurance and check out our price. We can save many of you real money. Be sure to visit the Bookworm. It will carry about 35 books and DVDs, among them a couple of new titles. Last year, many shareholders purchased Max Olson’s compilation of Berkshire letters going back to 1965, and he has produced an updated edition for the meeting. We also expect to be selling an inexpensive book commemorating our fifty years. It’s currently a work in process, but I expect it to contain a wide variety of historical material, including documents from the 19th Century. An attachment to the proxy material that is enclosed with this report explains how you can obtain the credential you will need for admission to both the meeting and other events. Airlines have sometimes jacked up prices for the Berkshire weekend. If you are coming from far away, compare the cost of flying to Kansas City vs. Omaha. The drive between the two cities is about 2 1⁄ 2 hours, and it may be that Kansas City can save you significant money, particularly if you had planned to rent a car in Omaha. The savings for a couple could run to $1,000 or more. Spend that money with us. At Nebraska Furniture Mart, located on a 77-acre site on 72nd Street between Dodge and Pacific, we will again be having “Berkshire Weekend” discount pricing. Last year in the week surrounding the meeting, the store did a record $40,481,817 of business. (An average week for NFM’s Omaha store is about $9 million.)

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要在内布拉斯加家具城享受伯克希尔折扣,您必须在 4 月 28 日星期二至 5 月 4 日星期一之间(含起止日)购物,并出示您的会议证件。这段时期的特惠价,甚至将适用于几家知名厂商的产品,这些厂商平日对打折有严格规定,但本着我们股东周末的精神,为您破了例。我们感谢它们的合作。内布拉斯加家具城营业时间为周一至周五上午 10 点至晚上 9 点,周六上午 10 点至晚上 9 点半,周日上午 10 点至晚上 8 点。周六下午 5 点半至晚上 8 点,家具城将举办野餐会,诚邀各位都来参加。在博尔斯海姆珠宝,我们将再次举办两场股东专场活动。第一场是 5 月 1 日星期五晚上 6 点至 9 点的鸡尾酒招待会。第二场,即主庆典,将于 5 月 3 日星期日上午 9 点至下午 4 点举行。周六我们将营业至下午 6 点。近年来,我们这三天的销售额远超整个 12 月的销售额,而 12 月通常是珠宝商一年中最好的月份。整个周末,博尔斯海姆珠宝都将人潮汹涌。因此,为方便各位,股东价将从 4 月 27 日星期一起,一直持续到 5 月 9 日星期六。在此期间,请出示您的会议证件或显示您是伯克希尔股东的券商对账单,以表明您的股东身份。周日,在博尔斯海姆珠宝店外的商场里,来自达拉斯的杰出魔术师诺曼·贝克将让围观者大开眼界。此外,我们还将邀请世界顶级桥牌专家鲍勃·哈曼和莎伦·奥斯伯格,在周日下午同各位股东切磋牌技。别和他们赌钱。我的朋友邢延华周日也会在商场,迎战乒乓球挑战者。我认识邢延华时她才九岁,即便那时我也赢不了她一分。现在,她是普林斯顿大学二年级学生,已代表美国参加过 2012 年奥运会。如果您不介意让自己难堪,请在下午 1 点开始与她一试身手。我和比尔·盖茨会率先上场,试着先消耗一下她的体力。戈拉茨餐厅和皮科洛餐厅将在 5 月 3 日星期日再次专为伯克希尔股东开放。两家都营业至晚上 10 点,戈拉茨下午 1 点开门,皮科洛下午 4 点开门。这两家餐厅是我的最爱,周日晚上我两家都会去吃。请记住:预订戈拉茨,请在 4 月 1 日(不要提前)致电 402-551-3733;预订皮科洛,请致电 402-346-2865。在皮科洛,甜点点一份特大号的根汁汽水冰淇淋。只有胆小鬼才点小的。我们将再次由原来那三位财经记者在大会上主导问答环节,向查理和我提出股东通过电子邮件提交给她们的问题。三位记者及其电子邮件地址如下:卡罗尔·卢米斯,去年在《财富》杂志工作六十年后退休,但仍是商业与金融领域的行家,可发邮件至 [email protected];CNBC 的贝基·奎克,电子邮件 [email protected];以及《纽约时报》的安德鲁·罗斯·索金,电子邮件 [email protected]。每位记者将从提交的问题中,各自选出她认为最有趣和最重要的六个。记者们告诉我,如果您的问题简洁明了,避免拖到最后一刻才发送,与伯克希尔相关,并且发送给她们的每封邮件中问题不超过两个,您的问题就最有可能被选中。(在邮件中,请告知记者,如果您的提问被选中,您是否希望被提及姓名。)我们还将设立一个由三名跟踪研究伯克希尔的分析师组成的专家小组。今年的保险专家将是道林合伙公司的加里·兰瑟姆。有关非保险业务的问题,将由鲁安-坎尼夫-戈德法布公司的乔纳森·勃兰特和晨星公司的格雷格·沃伦提出。我们希望分析师和记者的提问,能增进我们的股东对其投资的了解和认识。

To obtain the Berkshire discount at NFM, you must make your purchases between Tuesday, April 28th and Monday, May 4th inclusive, and also present your meeting credential. The period’s special pricing will even apply to the products of several prestigious manufacturers that normally have ironclad rules against discounting but which, in the spirit of our shareholder weekend, have made an exception for you. We appreciate their cooperation. NFM is open from 10 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 9:30 p.m. on Saturday and 10 a.m. to 8 p.m. on Sunday. From 5:30 p.m. to 8 p.m. on Saturday, NFM is having a picnic to which you are all invited. At Borsheims, we will again have two shareholder-only events. The first will be a cocktail reception from 6 p.m. to 9 p.m. on Friday, May 1st. The second, the main gala, will be held on Sunday, May 3rd, from 9 a.m. to 4 p.m. On Saturday, we will remain open until 6 p.m. In recent years, our three-day volume has far exceeded our sales in all of December, normally a jeweler’s best month. We will have huge crowds at Borsheims throughout the weekend. For your convenience, therefore, shareholder prices will be available from Monday, April 27th through Saturday, May 9th. During that period, please identify yourself as a shareholder by presenting your meeting credentials or a brokerage statement that shows you are a Berkshire holder. On Sunday, in the mall outside of Borsheims, Norman Beck, a remarkable magician from Dallas, will bewilder onlookers. Additionally, we will have Bob Hamman and Sharon Osberg, two of the world’s top bridge experts, available to play bridge with our shareholders on Sunday afternoon. Don’t play them for money. My friend, Ariel Hsing, will be in the mall as well on Sunday, taking on challengers at table tennis. I met Ariel when she was nine and even then I was unable to score a point against her. Now, she’s a sophomore at Princeton, having already represented the United States in the 2012 Olympics. If you don’t mind embarrassing yourself, test your skills against her, beginning at 1 p.m. Bill Gates and I will lead off and try to soften her up. Gorat’s and Piccolo’s will again be open exclusively for Berkshire shareholders on Sunday, May 3rd. Both will be serving until 10 p.m., with Gorat’s opening at 1 p.m. and Piccolo’s opening at 4 p.m. These restaurants are my favorites, and I will eat at both of them on Sunday evening. Remember: To make a reservation at Gorat’s, call 402-551-3733 on April 1st (but not before); for Piccolo’s, call 402-346-2865. At Piccolo’s, order a giant root beer float for dessert. Only sissies get the small one. We will again have the same three financial journalists lead the question-and-answer period at the meeting, asking Charlie and me questions that shareholders have submitted to them by e-mail. The journalists and their e-mail addresses are: Carol Loomis, who retired last year after sixty years at Fortune, but remains the expert on business and financial matters, and who may be e-mailed at [email protected]; Becky Quick, of CNBC, at [email protected]; and Andrew Ross Sorkin, of The New York Times, at [email protected]. From the questions submitted, each journalist will choose the six he or she decides are the most interesting and important. The journalists have told me your question has the best chance of being selected if you keep it concise, avoid sending it in at the last moment, make it Berkshire-related and include no more than two questions in any e-mail you send them. (In your e-mail, let the journalist know if you would like your name mentioned if your question is asked.) We will also have a panel of three analysts who follow Berkshire. This year the insurance specialist will be Gary Ransom of Dowling & Partners. Questions that deal with our non-insurance operations will come from Jonathan Brandt of Ruane, Cunniff & Goldfarb and Gregg Warren of Morningstar. Our hope is that the analysts and journalists will ask questions that add to our owners’ understanding and knowledge of their investment.

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查理和我对即将抛来的问题连一丝线索都不会有。有些问题肯定会很棘手——而这正是我们喜欢的。我们预计问题总数至少 54 个,其中每位分析师和记者各提 6 个,观众提 18 个(去年一共 62 个)。现场提问者将通过 11 次抽签选出,抽签在股东大会当天早上 8:15 进行。装在主会场和主要分会场的那 11 支话筒,可以说每支主持一次抽签。既然说到让股东增长见识这个话题,我顺便提醒一下:查理和我都认为,伯克希尔发布的新信息,所有股东都应当能同时获取,也应当有足够的时间去分析。正因如此,我们尽量在周五晚些或周六早些发布财务数据,也总是把股东大会安排在周六。我们不与大型机构投资者或分析师进行一对一交流,而是对他们与所有其他股东一视同仁。

Neither Charlie nor I will get so much as a clue about the questions headed our way. Some will be tough, for sure, and that’s the way we like it. All told we expect at least 54 questions, which will allow for six from each analyst and journalist and for 18 from the audience. (Last year we had 62 in total.) The questioners from the audience will be chosen by means of 11 drawings that will take place at 8:15 a.m. on the morning of the annual meeting. Each of the 11 microphones installed in the arena and main overflow room will host, so to speak, a drawing. While I’m on the subject of our owners’ gaining knowledge, let me remind you that Charlie and I believe all shareholders should simultaneously have access to new information that Berkshire releases and should also have adequate time to analyze it. That’s why we try to issue financial data late on Fridays or early on Saturdays and why our annual meeting is always held on a Saturday. We do not talk one-on-one to large institutional investors or analysts, treating them instead as we do all other shareholders.

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开会那几天,成千上万的奥马哈居民和商家都来鼎力相助,一心想让诸位玩得尽兴。今年,因为预计到场人数会破纪录,我们一直担心酒店房间不够。为了应对这个可能的问题,爱彼迎特意加大力气,招揽大会前后那段时间的房源,多半能拿出各式各样的住处供诸位挑选。爱彼迎的服务,对那些只打算在奥马哈住一晚的股东尤其管用——他们知道,去年有几家酒店要求客人至少订三晚。那可不便宜。手头紧的朋友,不妨上爱彼迎的网站看看。

We get terrific help at meeting time from literally thousands of Omaha residents and businesses who want you to enjoy yourselves. This year, because we expect record attendance, we have worried about a shortage of hotel rooms. To deal with that possible problem, Airbnb is making a special effort to obtain listings for the period around meeting time and is likely to have a wide array of accommodations to offer. Airbnb’s services may be especially helpful to shareholders who expect to spend only a single night in Omaha and are aware that last year a few hotels required guests to pay for a minimum of three nights. That gets expensive. Those people on a tight budget should check the Airbnb website.

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我常常盛赞旗下运营经理们的功绩,这有充足的理由。他们是名副其实的全明星,经营自己的业务时,把那摊生意当成全家唯一的家当。我相信,在大型上市公司这个圈子里,论关注股东利益的心态,我们的经理人也称得上首屈一指。他们大多在财务上早已无须工作。打出商业上的“本垒打”所带来的畅快,对他们来说和薪水一样重要。不过,同样重要的,还有在总部和我共事的 24 位男女同事。这个团队高效地应付着一大堆证券交易委员会及各类监管要求,报出一份 24,100 页的联邦所得税申报表,同时盯好 3,400 份州税申报表的提交,回应数不清的股东和媒体问询,拿出年报,筹办全美最大的股东大会,协调董事会事务——这份清单还能一直列下去。所有这些工作,他们都做得又快活又高效,高效到令人难以置信,让我的日子过得轻松又愉快。他们的付出还不止于严格意义上的伯克希尔事务:去年,他们接待了 40 所大学(从 200 所报名者中选出)派来奥马哈、和我进行问答交流的学生。他们还打理我收到的各种请托,安排我的出行,甚至替我搞定午饭的汉堡和薯条(当然要浇满亨氏番茄酱)。没有哪个 CEO 比我更享福;我确实觉得,自己每天都是踏着舞步去上班的。去年做年报时,我们破了坚持 48 年的“不登照片”规矩——谁说我不知变通?——登了一张总部团队在圣诞午餐会上的合影。我没提前告诉这帮伙伴他们要公开露脸,所以他们并没穿上最体面的衣裳。今年就不一样了:在对页,诸位会看到我们这帮人在知道有人要盯着看时是什么模样。可不管他们穿什么,他们的表现都令人叹为观止。5 月 2 日,来见见他们,也来享受我们的这场“资本家的伍德斯托克”吧。

For good reason, I regularly extol the accomplishments of our operating managers. They are truly AllStars who run their businesses as if they were the only asset owned by their families. I believe the mindset of our managers also to be as shareholder-oriented as can be found in the universe of large publicly-owned companies. Most of our managers have no financial need to work. The joy of hitting business “home runs” means as much to them as their paycheck. Equally important, however, are the 24 men and women who work with me at our corporate office. This group efficiently deals with a multitude of SEC and other regulatory requirements, files a 24,100-page Federal income tax return and oversees the filing of 3,400 state tax returns, responds to countless shareholder and media inquiries, gets out the annual report, prepares for the country’s largest annual meeting, coordinates the Board’s activities – and the list goes on and on. They handle all of these business tasks cheerfully and with unbelievable efficiency, making my life easy and pleasant. Their efforts go beyond activities strictly related to Berkshire: Last year they dealt with the 40 universities (selected from 200 applicants) who sent students to Omaha for a Q&A day with me. They also handle all kinds of requests that I receive, arrange my travel, and even get me hamburgers and french fries (smothered in Heinz ketchup, of course) for lunch. No CEO has it better; I truly do feel like tap dancing to work every day. Last year, for the annual report, we dropped our 48-year-old “no pictures” policy – who says I’m not flexible? – and ran a photo of our remarkable home-office crew that was taken at our Christmas lunch. I didn’t warn the gang of the public exposure they were to receive, so they didn’t have on their Sunday best. This year was a different story: On the facing page you will see what our group looks like when they think someone will be noticing. However they dress, their performance is mind-boggling. Come meet them on May 2nd and enjoy our Woodstock for Capitalists.

2015 年 2 月 27 日

February 27, 2015

沃伦·E·巴菲特 董事会主席

Warren E. Buffett Chairman of the Board

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伯克希尔·哈撒韦公司

BERKSHIRE HATHAWAY INC.

收购标准

ACQUISITION CRITERIA

我们热切期待企业主或其代表与我们联系,介绍符合以下所有标准的企业:(1)(2)(3)(4)(5)(6)

We are eager to hear from principals or their representatives about businesses that meet all of the following criteria: (1) (2) (3) (4) (5) (6)

大额收购(税前利润至少 7500 万美元,除非该业务能并入我们现有的某个单元);经证实的持续盈利能力(我们对未来的预测毫无兴趣,“扭亏为盈”的故事也一样);在很少或没有负债的情况下,净资产收益率良好的业务;管理层已到位(我们无法提供管理层);业务简单(如果涉及大量技术,我们就无法理解);明确的报价(如果价格未知,我们不想浪费时间,哪怕是初步洽谈,也不想浪费卖方或我们自己的时间)。

Large purchases (at least $75 million of pre-tax earnings unless the business will fit into one of our existing units), Demonstrated consistent earning power (future projections are of no interest to us, nor are “turnaround” situations), Businesses earning good returns on equity while employing little or no debt, Management in place (we can’t supply it), Simple businesses (if there’s lots of technology, we won’t understand it), An offering price (we don’t want to waste our time or that of the seller by talking, even preliminarily, about a transaction when price is unknown).

公司越大,我们越感兴趣:我们希望做成一笔 50 亿到 200 亿美元规模的收购。不过,若是有人来建议我们该在公开股市上买些什么,我们没兴趣。我们不搞敌意收购。对于是否感兴趣,我们可以承诺完全保密,且答复极快——通常五分钟内。我们偏好现金收购,但只要收到的内在商业价值与付出的相当,也会考虑发行股票。我们不参与拍卖。查理和我常接到远够不上标准的收购提议:我们发现,你若登广告说想买牧羊犬,一大堆人会打来电话,指望把他们的可卡犬卖给你。有句乡村歌词,道出了我们对新业务、扭亏项目或拍卖式交易的态度:“电话不响的时候,你就知道是我。”

The larger the company, the greater will be our interest: We would like to make an acquisition in the $5-20 billion range. We are not interested, however, in receiving suggestions about purchases we might make in the general stock market. We will not engage in unfriendly takeovers. We can promise complete confidentiality and a very fast answer – customarily within five minutes – as to whether we’re interested. We prefer to buy for cash, but will consider issuing stock when we receive as much in intrinsic business value as we give. We don’t participate in auctions. Charlie and I frequently get approached about acquisitions that don’t come close to meeting our tests: We’ve found that if you advertise an interest in buying collies, a lot of people will call hoping to sell you their cocker spaniels. A line from a country song expresses our feeling about new ventures, turnarounds, or auction-like sales: “When the phone don’t ring, you’ll know it’s me.”

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伯克希尔——过去、现在与未来

Berkshire – Past, Present and Future

最初

1964 年 5 月 6 日,当时由西伯里·斯坦顿(Seabury Stanton)掌管的伯克希尔·哈撒韦致信股东,提出以每股 11.375 美元回购 225,000 股股票。这封信我早有预料,价格却让我意外。当时伯克希尔有 1,583,680 股流通在外,其中约 7% 由巴菲特合伙有限公司(Buffett Partnership Ltd.,简称 BPL)持有——那是我经营的投资实体,我几乎全部身家都在里面。回购要约寄出前不久,斯坦顿问我 BPL 愿意以什么价格卖出持股。我回答 11.50 美元,他说:“好,成交。”接着伯克希尔的信就来了,出价少了八分之一美元。斯坦顿这副做派惹恼了我,我没有应约。

这是个蠢到极点的决定。

伯克希尔当时是一家北方纺织制造商,深陷在一个极糟糕的行业里。它所在的行业,无论从比喻还是现实来说,都在向南迁移;而伯克希尔出于种种原因,无力掉头。即便这个行业的问题早已尽人皆知,情形依然如此。伯克希尔自己 1954 年 7 月 29 日的董事会纪要就把残酷的事实摊开了:“新英格兰的纺织业四十年前就开始退出历史舞台。战争年代这一趋势曾经暂停。但趋势必定延续,直到供需恢复平衡。”那次董事会召开约一年后,伯克希尔精纺联合公司(Berkshire Fine Spinning Associates)和哈撒韦制造公司(Hathaway Manufacturing)——两家都扎根于 19 世纪——合二为一,采用了我们至今沿用的名字。合并后的公司拥有 14 家工厂、10,000 名员工,成为新英格兰纺织业的巨无霸。然而,两家管理层眼中的合并协议,很快变成了一纸自杀契约。合并后的七年里,伯克希尔整体亏损,净资产缩水了 37%。

这期间,公司关闭了九家工厂,有时用清算所得回购股票。正是这个模式引起了我的注意。

1962 年 12 月,我替 BPL 买进了第一批伯克希尔股票,我预期会有更多关厂、更多回购。当时股价为 7.50 美元,相较每股 10.25 美元的营运资本和 20.20 美元的账面价值大幅折价。以这个价格买入这只股票,就像捡起一截被人丢掉、还剩最后一口的雪茄烟蒂。烟蒂虽然又丑又潮,但那一口是免费的。不过,片刻快活过后,就别再指望什么了。

此后伯克希尔照本宣科:很快又关了两家工厂,并在 1964 年 5 月的那次行动中,打算用停产所得回购股票。斯坦顿给出的报价,比我们最初的买入成本高出 50%。就在眼前——那口免费烟正等着我,抽完我便可转身去寻别的烟蒂。

可我没这么做。斯坦顿的抠门让我大为光火,我非但没理会他的报价,反而开始大举增持伯克希尔。

In the Beginning On May 6, 1964, Berkshire Hathaway, then run by a man named Seabury Stanton, sent a letter to its shareholders offering to buy 225,000 shares of its stock for $11.375 per share. I had expected the letter; I was surprised by the price. Berkshire then had 1,583,680 shares outstanding. About 7% of these were owned by Buffett Partnership Ltd. (“BPL”), an investing entity that I managed and in which I had virtually all of my net worth. Shortly before the tender offer was mailed, Stanton had asked me at what price BPL would sell its holdings. I answered $11.50, and he said, “Fine, we have a deal.” Then came Berkshire’s letter, offering an eighth of a point less. I bristled at Stanton’s behavior and didn’t tender. That was a monumentally stupid decision. Berkshire was then a northern textile manufacturer mired in a terrible business. The industry in which it operated was heading south, both metaphorically and physically. And Berkshire, for a variety of reasons, was unable to change course. That was true even though the industry’s problems had long been widely understood. Berkshire’s own Board minutes of July 29, 1954, laid out the grim facts: “The textile industry in New England started going out of business forty years ago. During the war years this trend was stopped. The trend must continue until supply and demand have been balanced.” About a year after that board meeting, Berkshire Fine Spinning Associates and Hathaway Manufacturing – both with roots in the 19th Century – joined forces, taking the name we bear today. With its fourteen plants and 10,000 employees, the merged company became the giant of New England textiles. What the two managements viewed as a merger agreement, however, soon morphed into a suicide pact. During the seven years following the consolidation, Berkshire operated at an overall loss, and its net worth shrunk by 37%. Meanwhile, the company closed nine plants, sometimes using the liquidation proceeds to repurchase shares. And that pattern caught my attention. I purchased BPL’s first shares of Berkshire in December 1962, anticipating more closings and more repurchases. The stock was then selling for $7.50, a wide discount from per-share working capital of $10.25 and book value of $20.20. Buying the stock at that price was like picking up a discarded cigar butt that had one puff remaining in it. Though the stub might be ugly and soggy, the puff would be free. Once that momentary pleasure was enjoyed, however, no more could be expected. Berkshire thereafter stuck to the script: It soon closed another two plants, and in that May 1964 move, set out to repurchase shares with the shutdown proceeds. The price that Stanton offered was 50% above the cost of our original purchases. There it was – my free puff, just waiting for me, after which I could look elsewhere for other discarded butts. Instead, irritated by Stanton’s chiseling, I ignored his offer and began to aggressively buy more Berkshire shares.

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到 1965 年 4 月,BPL 已握有 392,633 股(当时总股本 1,017,547 股);在 5 月初的董事会上,我们正式接管了公司。就因为西伯里和我那点孩子气——说到底,八分之一个点对我们俩又算得了什么?——他丢了饭碗,而我则发现自己把 BPL 逾四分之一的资金,砸进了一门我几乎一无所知的烂生意里。我成了那条追上汽车的狗。由于经营亏损和股份回购,到 1964 财年结束时,伯克希尔的净资产已从 1955 年合并时的 5500 万美元跌到 2200 万美元。这 2200 万全被纺织业务占着:公司没有余钱,还欠着银行 250 万美元(伯克希尔 1964 年年报重印在第 130–142 页)。有那么一阵,我走了好运:伯克希尔接连碰上两年不错的经营行情。更妙的是,那两年的盈利还免缴所得税,因为它早年灾难般的业绩留下了一大笔亏损结转。可蜜月很快就完了。1966 年往后的 18 年里,我们和纺织业务苦缠不休,终究一无所获。但固执——或者说愚蠢?——总有个限度。1985 年,我终于认输,把这门生意关了。

By April 1965, BPL owned 392,633 shares (out of 1,017,547 then outstanding) and at an early-May board meeting we formally took control of the company. Through Seabury’s and my childish behavior – after all, what was an eighth of a point to either of us? – he lost his job, and I found myself with more than 25% of BPL’s capital invested in a terrible business about which I knew very little. I became the dog who caught the car. Because of Berkshire’s operating losses and share repurchases, its net worth at the end of fiscal 1964 had fallen to $22 million from $55 million at the time of the 1955 merger. The full $22 million was required by the textile operation: The company had no excess cash and owed its bank $2.5 million. (Berkshire’s 1964 annual report is reproduced on pages 130-142.) For a time I got lucky: Berkshire immediately enjoyed two years of good operating conditions. Better yet, its earnings in those years were free of income tax because it possessed a large loss carry-forward that had arisen from the disastrous results in earlier years. Then the honeymoon ended. During the 18 years following 1966, we struggled unremittingly with the textile business, all to no avail. But stubbornness – stupidity? – has its limits. In 1985, I finally threw in the towel and closed the operation.

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头一个错误,是把 BPL 的大部分资金投进一门垂死的生意;可我非但没就此收手,反倒很快把错越犯越大。说真的,我的第二个失误比第一个严重得多,最终成了我职业生涯里代价最惨重的一笔。1967 年初,我让伯克希尔掏 860 万美元,买下国民赔偿公司(National Indemnity Company,简称 NICO)——奥马哈一家规模不大、前景却不错的保险公司(交易里还搭着一家小小的姊妹公司)。保险正踩在我的甜蜜点上:这个行业我懂,也喜欢。NICO 的老板杰克·林沃尔特是我多年的老友,他想把公司卖给我——是我个人。他的报价,压根就不是冲着伯克希尔来的。那我为什么要拿伯克希尔、而不是 BPL 去买 NICO 呢?这个问题我琢磨了 48 年,至今答不上一个像样的理由。我只是犯了个天大的错。若当初是 BPL 出手,我和合伙人就能百分之百拥有这门好生意,它注定会成为构建日后那个伯克希尔的基石。而且,我们的成长也不会被纺织业务里那笔不生蛋的资金拖上将近二十年。再者,我们后来的一系列收购,本可全数归我和合伙人所有,而不必让伯克希尔的老股东占去 39%——我们对那些人没有半点义务。尽管这些事实明晃晃摆在眼前,我还是选择把一门 100% 归己的好生意(NICO),和一门我持股 61% 的烂生意(伯克希尔·哈撒韦)绑在一起。这个决定,最终让约 1000 亿美元从 BPL 合伙人手中,流进了一群陌生人的口袋。

Undeterred by my first mistake of committing much of BPL’s resources to a dying business, I quickly compounded the error. Indeed, my second blunder was far more serious than the first, eventually becoming the most costly in my career. Early in 1967, I had Berkshire pay $8.6 million to buy National Indemnity Company (“NICO”), a small but promising Omaha-based insurer. (A tiny sister company was also included in the deal.) Insurance was in my sweet spot: I understood and liked the industry. Jack Ringwalt, the owner of NICO, was a long-time friend who wanted to sell to me – me, personally. In no way was his offer intended for Berkshire. So why did I purchase NICO for Berkshire rather than for BPL? I’ve had 48 years to think about that question, and I’ve yet to come up with a good answer. I simply made a colossal mistake. If BPL had been the purchaser, my partners and I would have owned 100% of a fine business, destined to form the base for building the company Berkshire has become. Moreover, our growth would not have been impeded for nearly two decades by the unproductive funds imprisoned in the textile operation. Finally, our subsequent acquisitions would have been owned in their entirety by my partners and me rather than being 39%-owned by the legacy shareholders of Berkshire, to whom we had no obligation. Despite these facts staring me in the face, I opted to marry 100% of an excellent business (NICO) to a 61%-owned terrible business (Berkshire Hathaway), a decision that eventually diverted $100 billion or so from BPL partners to a collection of strangers.

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再坦白一桩,然后我就转到愉快些的话题:诸位能信吗,1975 年我竟又买下了旺贝克纺织厂,另一家新英格兰的纺织公司?当然,按我们拿到的资产、以及它与伯克希尔现有纺织业务的预期协同来算,收购价算是“捡了便宜”。可是——意料之中——旺贝克就是场灾难,工厂没撑几年就得关门。现在说点好消息:北方纺织业总算彻底绝迹了。往后诸位再听说有人瞧见我在新英格兰四处溜达,也不必惊慌了。

One more confession and then I’ll go on to more pleasant topics: Can you believe that in 1975 I bought Waumbec Mills, another New England textile company? Of course, the purchase price was a “bargain” based on the assets we received and the projected synergies with Berkshire’s existing textile business. Nevertheless – surprise, surprise – Waumbec was a disaster, with the mill having to be closed down not many years later. And now some good news: The northern textile industry is finally extinct. You need no longer panic if you hear that I’ve been spotted wandering around New England.

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我那套烟蒂股打法,在管小钱时非常好使。的确,上世纪 50 年代我捡到的那几十口“白抽的烟”,让那十年无论按相对还是绝对的投资业绩看,都成了我这辈子最风光的一段。即便在那时,我也对烟蒂股有过几次例外,其中最要紧的就是 GEICO。多亏 1951 年与洛里默·戴维森的一席谈——他是位了不起的人,后来当上了公司 CEO——我这才明白 GEICO 是门出色的生意,随即把 9,800 美元身家的 65% 押进了它的股票。不过,我早年的大部分收益,还是来自那些以便宜价钱买进的平庸公司。这套路数是本·格雷厄姆教我的,它确实管用。可这法子有个大毛病,慢慢就露了出来:烟蒂股投资只能撑到某个规模,钱一多,就再也玩不转了。此外,以贱价买来的边缘生意,短线看或许诱人,却绝不是用来搭建一家庞大而长久企业的地基。挑结婚对象,标准显然要比挑约会对象苛刻得多(顺带说一句,伯克希尔当年会是个相当称心的“约会对象”:若我们当初接了西伯里·斯坦顿每股 11.375 美元的报价,BPL 在伯克希尔这笔投资上的加权年化回报,大约会有 40%)。

Charlie Straightens Me Out My cigar-butt strategy worked very well while I was managing small sums. Indeed, the many dozens of free puffs I obtained in the 1950s made that decade by far the best of my life for both relative and absolute investment performance. Even then, however, I made a few exceptions to cigar butts, the most important being GEICO. Thanks to a 1951 conversation I had with Lorimer Davidson, a wonderful man who later became CEO of the company, I learned that GEICO was a terrific business and promptly put 65% of my $9,800 net worth into its shares. Most of my gains in those early years, though, came from investments in mediocre companies that traded at bargain prices. Ben Graham had taught me that technique, and it worked. But a major weakness in this approach gradually became apparent: Cigar-butt investing was scalable only to a point. With large sums, it would never work well. In addition, though marginal businesses purchased at cheap prices may be attractive as short-term investments, they are the wrong foundation on which to build a large and enduring enterprise. Selecting a marriage partner clearly requires more demanding criteria than does dating. (Berkshire, it should be noted, would have been a highly satisfactory “date”: If we had taken Seabury Stanton’s $11.375 offer for our shares, BPL’s weighted annual return on its Berkshire investment would have been about 40%.)

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是查理·芒格改掉了我的烟蒂股积习,为我指出了一条路:把庞大的规模和可观的利润合到一处。查理小时候就住在离我现在住处几百英尺远的地方,年少时也和我一样,在我祖父的杂货店里做过工。可我直到 1959 年才认识他,那时他早已离开奥马哈,在洛杉矶安了家。当时我 28 岁,他 35 岁。撮合我们相识的那位奥马哈医生断言我俩会一拍即合——果然如此。凡是参加过我们股东大会的人都知道,查理才思纵横、记性惊人,还有几条雷打不动的主见。我自己也不是个没脾气的人,我们有时也各执一词。可 56 年来,我们从没红过脸。每逢意见相左,查理通常会用这么一句话收场:“沃伦,你再想想,你会同意我的,因为你聪明,而我是对的。”诸位多半不知道,查理还有一样痴迷——建筑。他起初做的是执业律师(那时每小时收费 15 美元),可他人生头一笔真金白银,是三十几岁时靠在洛杉矶附近设计、兴建五处公寓项目挣来的。也是在那阵子,他设计了自己至今仍住着的房子——距今约 55 年了(和我一样,查理只要住得舒心,就绝不肯挪窝)。近些年,查理为斯坦福和密歇根大学设计过大型宿舍群,如今 91 岁高龄,还在忙活另一个大项目。不过在我看来,查理最重要的一件建筑作品,是设计了今天的伯克希尔。他交给我的蓝图很简单:忘掉你懂的那套——以美妙的价格买下平常的生意;反过来,用平常的价格买下美妙的生意。

It took Charlie Munger to break my cigar-butt habits and set the course for building a business that could combine huge size with satisfactory profits. Charlie had grown up a few hundred feet from where I now live and as a youth had worked, as did I, in my grandfather’s grocery store. Nevertheless, it was 1959 before I met Charlie, long after he had left Omaha to make Los Angeles his home. I was then 28 and he was 35. The Omaha doctor who introduced us predicted that we would hit it off – and we did. If you’ve attended our annual meetings, you know Charlie has a wide-ranging brilliance, a prodigious memory, and some firm opinions. I’m not exactly wishy-washy myself, and we sometimes don’t agree. In 56 years, however, we’ve never had an argument. When we differ, Charlie usually ends the conversation by saying: “Warren, think it over and you’ll agree with me because you’re smart and I’m right.” What most of you do not know about Charlie is that architecture is among his passions. Though he began his career as a practicing lawyer (with his time billed at $15 per hour), Charlie made his first real money in his 30s by designing and building five apartment projects near Los Angeles. Concurrently, he designed the house that he lives in today – some 55 years later. (Like me, Charlie can’t be budged if he is happy in his surroundings.) In recent years, Charlie has designed large dorm complexes at Stanford and the University of Michigan and today, at age 91, is working on another major project. From my perspective, though, Charlie’s most important architectural feat was the design of today’s Berkshire. The blueprint he gave me was simple: Forget what you know about buying fair businesses at wonderful prices; instead, buy wonderful businesses at fair prices.

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要改变我的行事习惯可不容易(不信问我家里人)。没有查理的指点,我也混得相当顺当,那我凭什么要听一个连商学院都没上过一天的律师的话(而我——咳咳——上过三所)?可查理不厌其烦地把他那些商业和投资的箴言念给我听,而且句句在理、无从反驳。于是,伯克希尔就照着查理的蓝图盖了起来。我的角色是总承包商,伯克希尔各子公司的 CEO 们作为分包商,干着实打实的活儿。1972 年是伯克希尔的转折点(尽管我偶尔还会开倒车——别忘了 1975 年那笔旺贝克的收购)。当时我们有机会替蓝筹印花公司买下喜诗糖果——查理、我和伯克希尔在蓝筹印花都有大额持股,它后来并入了伯克希尔。喜诗是西海岸传奇的盒装巧克力制造商兼零售商,当时年税前利润约 400 万美元,用掉的净有形资产却只有 800 万美元。何况,公司还有一笔资产负债表上看不见的巨大家当:一条宽广而持久的竞争优势,赋予了它相当强的定价权。这份底气几乎注定会让喜诗的利润随岁月节节攀升,更妙的是,只需追加一点点投资就能实现。换句话说,喜诗有望在往后几十年里源源不断地喷出现金。掌控喜诗的家族开价 3000 万美元,查理一口咬定它值这个数。可我不肯出超过 2500 万美元,就是这个价,我也没多热心(三倍于净有形资产的价钱,让我倒吸一口凉气)。我这份走偏了的谨慎,差点毁掉一笔绝佳的收购。所幸卖家决定接下我们 2500 万美元的报价。到今天为止,喜诗已赚得 19 亿美元税前利润,而其成长累计只需再投入 4000 万美元。于是,喜诗得以派出巨额现金,帮伯克希尔买下别的企业,而那些企业又各自产出大笔可供分配的利润(想想兔子繁殖的样子)。此外,看着喜诗一路运作,我上了一堂关于强势品牌价值的商业课,也就此看见了许多别的赚钱门道。

Altering my behavior is not an easy task (ask my family). I had enjoyed reasonable success without Charlie’s input, so why should I listen to a lawyer who had never spent a day in business school (when – ahem – I had attended three). But Charlie never tired of repeating his maxims about business and investing to me, and his logic was irrefutable. Consequently, Berkshire has been built to Charlie’s blueprint. My role has been that of general contractor, with the CEOs of Berkshire’s subsidiaries doing the real work as sub-contractors. The year 1972 was a turning point for Berkshire (though not without occasional backsliding on my part – remember my 1975 purchase of Waumbec). We had the opportunity then to buy See’s Candy for Blue Chip Stamps, a company in which Charlie, I and Berkshire had major stakes, and which was later merged into Berkshire. See’s was a legendary West Coast manufacturer and retailer of boxed chocolates, then annually earning about $4 million pre-tax while utilizing only $8 million of net tangible assets. Moreover, the company had a huge asset that did not appear on its balance sheet: a broad and durable competitive advantage that gave it significant pricing power. That strength was virtually certain to give See’s major gains in earnings over time. Better yet, these would materialize with only minor amounts of incremental investment. In other words, See’s could be expected to gush cash for decades to come. The family controlling See’s wanted $30 million for the business, and Charlie rightly said it was worth that much. But I didn’t want to pay more than $25 million and wasn’t all that enthusiastic even at that figure. (A price that was three times net tangible assets made me gulp.) My misguided caution could have scuttled a terrific purchase. But, luckily, the sellers decided to take our $25 million bid. To date, See’s has earned $1.9 billion pre-tax, with its growth having required added investment of only $40 million. See’s has thus been able to distribute huge sums that have helped Berkshire buy other businesses that, in turn, have themselves produced large distributable profits. (Envision rabbits breeding.) Additionally, through watching See’s in action, I gained a business education about the value of powerful brands that opened my eyes to many other profitable investments.

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即便有了查理的蓝图,旺贝克之后我照样犯了不少错。最惨烈的一桩是德克斯特鞋业。1993 年我们买下这家公司时,它业绩斐然,在我看来怎么也不像烟蒂股。可它的竞争优势很快就被国外对手蚕食殆尽,而这一点我压根没料到。结果,伯克希尔为德克斯特付了 4.33 亿美元,没多久它的价值就归了零。然而,会计准则远不足以照实记下我这个错误有多大。真相是,我付给德克斯特卖家的是伯克希尔的股票、而非现金,而当初用来收购的那些股份,如今值约 57 亿美元。作为一场财务灾难,这一桩够得上载入吉尼斯世界纪录。我后来的几个错误,也是拿伯克希尔的股票,去买那些注定只能勉强度日的企业。这类错误是致命的。用一门卓越企业的股票——伯克希尔无疑是这样一门企业——去换一门平庸生意的所有权,会不可逆转地毁掉价值。当伯克希尔持股的公司犯下这类错误时(有几次还是我担任董事期间发生的),我们也在财务上跟着受损。太多 CEO 似乎对一条最基本的道理视而不见:你在收购中交出去的股票,其内在价值绝不能高于你换回来的那门生意的内在价值。

Even with Charlie’s blueprint, I have made plenty of mistakes since Waumbec. The most gruesome was Dexter Shoe. When we purchased the company in 1993, it had a terrific record and in no way looked to me like a cigar butt. Its competitive strengths, however, were soon to evaporate because of foreign competition. And I simply didn’t see that coming. Consequently, Berkshire paid $433 million for Dexter and, rather promptly, its value went to zero. GAAP accounting, however, doesn’t come close to recording the magnitude of my error. The fact is that I gave Berkshire stock to the sellers of Dexter rather than cash, and the shares I used for the purchase are now worth about $5.7 billion. As a financial disaster, this one deserves a spot in the Guinness Book of World Records. Several of my subsequent errors also involved the use of Berkshire shares to purchase businesses whose earnings were destined to simply limp along. Mistakes of that kind are deadly. Trading shares of a wonderful business – which Berkshire most certainly is – for ownership of a so-so business irreparably destroys value. We’ve also suffered financially when this mistake has been committed by companies whose shares Berkshire has owned (with the errors sometimes occurring while I was serving as a director). Too often CEOs seem blind to an elementary reality: The intrinsic value of the shares you give in an acquisition must not be greater than the intrinsic value of the business you receive.

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投资银行家向潜在收购方的董事会兜售换股交易时,我还从没见过谁去算清这个至关重要的账。相反,银行家的心思都花在描述当下收购中“惯例”的市价溢价上——用这个来评估一笔收购是否划算,实在蠢得可以——要不就是盘算这笔交易能否抬高收购方的每股收益(而这一条本身,远不足以定夺)。为凑出想要的每股收益数字,一位气喘吁吁的 CEO 和他的“帮手们”,往往会凭空变出一堆异想天开的“协同效应”(我这些年做过 19 家公司的董事,从没听谁提起过“反协同效应”,可交易一旦落地,这种东西我倒是见得多了)。在美国的董事会里,把现实与当初的预测老老实实摆到一处、给收购做一次事后复盘,是件稀罕事。这本该是家常便饭才对。我可以向诸位保证:在我离世很久以后,伯克希尔的 CEO 和董事会,凡为收购发行股票,都会先仔细算一算内在价值。拿一张百元大钞去换八张十元的,你是发不了财的(哪怕你的顾问递上了一份昂贵的“公允”意见书,为这桩买卖背书)。

I’ve yet to see an investment banker quantify this all-important math when he is presenting a stock-forstock deal to the board of a potential acquirer. Instead, the banker’s focus will be on describing “customary” premiums-to-market-price that are currently being paid for acquisitions – an absolutely asinine way to evaluate the attractiveness of an acquisition – or whether the deal will increase the acquirer’s earnings-per-share (which in itself should be far from determinative). In striving to achieve the desired per-share number, a panting CEO and his “helpers” will often conjure up fanciful “synergies.” (As a director of 19 companies over the years, I’ve never heard “dis-synergies” mentioned, though I’ve witnessed plenty of these once deals have closed.) Post mortems of acquisitions, in which reality is honestly compared to the original projections, are rare in American boardrooms. They should instead be standard practice. I can promise you that long after I’m gone, Berkshire’s CEO and Board will carefully make intrinsic value calculations before issuing shares in any acquisitions. You can’t get rich trading a hundred-dollar bill for eight tens (even if your advisor has handed you an expensive “fairness” opinion endorsing that swap).

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总的来说,伯克希尔的收购做得不错——有几笔大型收购更是相当出色。我们在可交易证券上的投资也是如此。后者在资产负债表上始终按市价计量,因此任何收益——包括未实现收益——都会立刻反映在净资产中。但我们整体买断的企业,在资产负债表上却从不上调估值,即便我们能以比账面价值高出数十亿美元的价格将其出售。伯克希尔子公司未计入账面的增值已经变得极为庞大,且在过去十年增长尤为迅猛。听查理的话,确有回报。

Overall, Berkshire’s acquisitions have worked out well – and very well in the case of a few large ones. So, too, have our investments in marketable securities. The latter are always valued on our balance sheet at their market prices so any gains – including those unrealized – are immediately reflected in our net worth. But the businesses we buy outright are never revalued upward on our balance sheet, even when we could sell them for many billions of dollars more than their carrying value. The unrecorded gains in the value of Berkshire’s subsidiaries have become huge, with these growing at a particularly fast pace in the last decade. Listening to Charlie has paid off.

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如今的伯克希尔是一家不断蔓延的企业集团,而且始终在试图进一步蔓延。必须承认,企业集团在投资者心目中声名狼藉,这完全是活该。容我先解释它们何以沦落至此,再接着说明为什么企业集团这一形态为伯克希尔带来了巨大而持久的优势。从我踏入商界以来,企业集团数度风靡一时,其中最愚蠢的一波发生在 1960 年代末。那时企业集团 CEO 的操作套路很简单:凭借个人魅力、兜售吹嘘或可疑的会计手法——往往三管齐下——这些管理者将一家初出茅庐的企业集团的股价推至比如 20 倍市盈率,然后以最快速度发行股票,去收购另一家市盈率在 10 倍左右的生意。收购完成后,他们立即对其套用“权益结合”会计法——底层生意未曾发生一分一毫的变化——每股收益却自动攀升,旋即以此充当管理天才的明证。接着他们向投资者解释,这般天赋足以支撑收购方市盈率的维持甚至拔高。最后,他们允诺无休止地重复这一操作流程,从而不断制造每股收益的增长。随着 1960 年代的推进,华尔街对这套障眼法越发迷恋。华尔街的那帮人面对用可疑手段炮制出不断上涨的每股收益时,从来愿意放弃怀疑,尤其当这些杂技般的操作催生出能为投行带来巨额费用的并购时。审计师们乐得往这些企业集团的会计账上洒圣水,有时甚至出谋划策如何进一步催肥数字。对许多人来说,滚滚涌入的轻松财源冲走了道德上的敏感。既然扩张中的企业集团,其每股收益的增长源自对市盈率差异的利用,其 CEO 就必须四处搜罗以低盈利倍数出售的企业。而这些企业,当然往往是长期前景黯淡的平庸生意。这种抄底捡便宜的冲动,通常导致企业集团旗下底层生意的成色越来越差劲。投资者对此并不在意:他们寄望于靠交易的速度和权益结合会计法来推高盈利。由此激起的并购狂潮,在逢迎媒体的推波助澜下越烧越旺。ITT、利顿工业、海湾西方和 LTV 之类的公司被奉若神明,它们的 CEO 也成了名流。(这些曾经声名显赫的企业集团如今早已销声匿迹。正如约吉·贝拉所说:“每个拿破仑都会撞上自己的滑铁卢。”)当初,形形色色的会计把戏——其中许多拙劣得可笑——都被原谅或听之任之。事实上,在一家不断扩张的企业集团中有位会计魔法师坐镇,曾被视为一个巨大的加分项:在这种情况下,股东们可以放心,无论企业的实际经营状况变得多糟,报告的每股收益永远不会令人失望。1960 年代末,我参加了一次会议,在会上一位嗜好收购的 CEO 吹嘘他那套“大胆而富有想象力的会计”。台下聆听的分析师们多半赞许地频频点头,觉得自己找到了一位无论经营结果如何,其预测都能稳操胜券的经理人。

Berkshire Today Berkshire is now a sprawling conglomerate, constantly trying to sprawl further. Conglomerates, it should be acknowledged, have a terrible reputation with investors. And they richly deserve it. Let me first explain why they are in the doghouse, and then I will go on to describe why the conglomerate form brings huge and enduring advantages to Berkshire. Since I entered the business world, conglomerates have enjoyed several periods of extreme popularity, the silliest of which occurred in the late 1960s. The drill for conglomerate CEOs then was simple: By personality, promotion or dubious accounting – and often by all three – these managers drove a fledgling conglomerate’s stock to, say, 20 times earnings and then issued shares as fast as possible to acquire another business selling at ten-or-so times earnings. They immediately applied “pooling” accounting to the acquisition, which – with not a dime’s worth of change in the underlying businesses – automatically increased per-share earnings, and used the rise as proof of managerial genius. They next explained to investors that this sort of talent justified the maintenance, or even the enhancement, of the acquirer’s p/e multiple. And, finally, they promised to endlessly repeat this procedure and thereby create ever-increasing per-share earnings. Wall Street’s love affair with this hocus-pocus intensified as the 1960s rolled by. The Street’s denizens are always ready to suspend disbelief when dubious maneuvers are used to manufacture rising per-share earnings, particularly if these acrobatics produce mergers that generate huge fees for investment bankers. Auditors willingly sprinkled their holy water on the conglomerates’ accounting and sometimes even made suggestions as to how to further juice the numbers. For many, gushers of easy money washed away ethical sensitivities. Since the per-share earnings gains of an expanding conglomerate came from exploiting p/e differences, its CEO had to search for businesses selling at low multiples of earnings. These, of course, were characteristically mediocre businesses with poor long-term prospects. This incentive to bottom-fish usually led to a conglomerate’s collection of underlying businesses becoming more and more junky. That mattered little to investors: It was deal velocity and pooling accounting they looked to for increased earnings. The resulting firestorm of merger activity was fanned by an adoring press. Companies such as ITT, Litton Industries, Gulf & Western, and LTV were lionized, and their CEOs became celebrities. (These once-famous conglomerates are now long gone. As Yogi Berra said, “Every Napoleon meets his Watergate.”) Back then, accounting shenanigans of all sorts – many of them ridiculously transparent – were excused or overlooked. Indeed, having an accounting wizard at the helm of an expanding conglomerate was viewed as a huge plus: Shareholders in those instances could be sure that reported earnings would never disappoint, no matter how bad the operating realities of the business might become. In the late 1960s, I attended a meeting at which an acquisitive CEO bragged of his “bold, imaginative accounting.” Most of the analysts listening responded with approving nods, seeing themselves as having found a manager whose forecasts were certain to be met, whatever the business results might be.

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然而,午夜钟声终将敲响,一切变回南瓜和老鼠。事实再度表明,基于接连发行高估股票构建的商业模式——与连环信如出一辙——最确定无疑的是重新分配财富,却绝不创造财富。不过,这两种现象在我们国家仍会周期性地大行其道——它们是每个推销者的美梦——尽管经常以精心伪装的形式出现。结局永远相同:金钱从轻信者流向骗子。而与连环信不同的是,在股票上,被劫走的金额可能大得惊人。在 BPL 和伯克希尔,我们从不投资于那些执迷于发行股票的公司。这种行为是最确定的信号之一,它暗示着:热衷炒作的管理层、脆弱的会计、被高估的股价,以及——屡见不鲜——彻头彻尾的不诚实。

Eventually, however, the clock struck twelve, and everything turned to pumpkins and mice. Once again, it became evident that business models based on the serial issuances of overpriced shares – just like chain-letter models – most assuredly redistribute wealth, but in no way create it. Both phenomena, nevertheless, periodically blossom in our country – they are every promoter’s dream – though often they appear in a carefully-crafted disguise. The ending is always the same: Money flows from the gullible to the fraudster. And with stocks, unlike chain letters, the sums hijacked can be staggering. At both BPL and Berkshire, we have never invested in companies that are hell-bent on issuing shares. That behavior is one of the surest indicators of a promotion-minded management, weak accounting, a stock that is overpriced and – all too often – outright dishonesty.

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那么,查理和我到底觉得伯克希尔的企业集团结构有何迷人之处?简而言之:如果使用得当,企业集团形态是实现长期资本增长最大化的理想架构。资本主义被颂扬的一大长处就是能高效配置资金。论者认为,市场会将投资引向有前景的企业,而拒绝那些注定衰败的生意。这确属事实:尽管市场驱动的资本配置存在种种过度,但总体上远胜于任何其他替代机制。然而,资本的理性流动常遇阻碍。正如伯克希尔 1954 年的那份会议纪要表明,纺织业内本该显而易见的资本撤离,因管理层的妄念和私利,被耽搁了数十年。说实话,我自己在放弃我们那些过时纺织厂上也拖延了太久。一位将资本投在衰败业务中的 CEO,很少会选择将资本大规模转移到毫无关联的领域去。那类举措通常意味着要辞退长期共事的同僚,并承认已犯下的错误。更何况,即便那位 CEO 有意承担这项重新配置的工作,他或她也未必是你愿意托付此事的管理者。在股东层面,当个人投资者试图在不同生意和行业间重新配置资本时,税收和摩擦成本会给他们带来沉重负担。即使是免税的机构投资者,在挪动资本时也面临巨大成本,因为他们通常需要中介来完成这项工作。于是,众多口味挑剔的嘴巴便吵着要填喂——其中有投资银行家、会计师、顾问、律师,以及杠杆收购操盘者这类资本重新配置专家。倒腾钱的人可不便宜。相比之下,像伯克希尔这样的企业集团,天然处于能以最小成本合理配置资本的位置。当然,形态本身并不保证成功:我们犯过很多错,未来还会犯更多。但我们的结构优势十分强大。在伯克希尔,我们可以——无需承受税负或产生多少其他成本——将巨额资金从增量投资机会有限的生意,转移到更有前景的领域。此外,我们不受在某一行业浸淫一生所形成的固有偏见束缚,也不必面对在维持现状中有既得利益的同事施加的压力。这一点至关重要:如果当年由马匹主导投资决策,就不会有汽车工业。

So what do Charlie and I find so attractive about Berkshire’s conglomerate structure? To put the case simply: If the conglomerate form is used judiciously, it is an ideal structure for maximizing long-term capital growth. One of the heralded virtues of capitalism is that it efficiently allocates funds. The argument is that markets will direct investment to promising businesses and deny it to those destined to wither. That is true: With all its excesses, market-driven allocation of capital is usually far superior to any alternative. Nevertheless, there are often obstacles to the rational movement of capital. As those 1954 Berkshire minutes made clear, capital withdrawals within the textile industry that should have been obvious were delayed for decades because of the vain hopes and self-interest of managements. Indeed, I myself delayed abandoning our obsolete textile mills for far too long. A CEO with capital employed in a declining operation seldom elects to massively redeploy that capital into unrelated activities. A move of that kind would usually require that long-time associates be fired and mistakes be admitted. Moreover, it’s unlikely that CEO would be the manager you would wish to handle the redeployment job even if he or she was inclined to undertake it. At the shareholder level, taxes and frictional costs weigh heavily on individual investors when they attempt to reallocate capital among businesses and industries. Even tax-free institutional investors face major costs as they move capital because they usually need intermediaries to do this job. A lot of mouths with expensive tastes then clamor to be fed – among them investment bankers, accountants, consultants, lawyers and such capital-reallocators as leveraged buyout operators. Money-shufflers don’t come cheap. In contrast, a conglomerate such as Berkshire is perfectly positioned to allocate capital rationally and at minimal cost. Of course, form itself is no guarantee of success: We have made plenty of mistakes, and we will make more. Our structural advantages, however, are formidable. At Berkshire, we can – without incurring taxes or much in the way of other costs – move huge sums from businesses that have limited opportunities for incremental investment to other sectors with greater promise. Moreover, we are free of historical biases created by lifelong association with a given industry and are not subject to pressures from colleagues having a vested interest in maintaining the status quo. That’s important: If horses had controlled investment decisions, there would have been no auto industry.

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我们拥有的另一大优势,是能够买下优秀公司的一小部分——也就是普通股。这不是大多数管理层能走的路径。在我们的历史上,这一战略选项被证明极具帮助;宽广的选择面永远能使决策更加敏锐。股市每天提供给我们的生意——当然是小份的——往往比我们同时有机会整家收购的生意更具吸引力。此外,我们从可交易证券中实现的收益,帮助我们完成了若干原本超出我们财务能力的大型收购。实际上,世界就是伯克希尔尽情施展的天地——它提供给我们的机会之广,远超大多数公司现实中能够企及的。当然,我们的范围仅限于经济前景可被我们评估的生意,这是一个重大的限制:查理和我对很多公司十年后的模样毫无概念。但这一限制,远比一位经验仅限于单一行业的高管所受的束缚要小得多。除此之外,我们可以有利可图地扩张到比许多受限于单一行业潜力的企业大得多的规模。此前我提到,相对于其微薄的资本需求,喜诗糖果创造了巨大的盈利。我们当然希望能明智地运用这些资金来扩展糖果业务,但我们的多次尝试大都徒劳无功。因此,无需承担税收上的低效或摩擦成本,我们已用喜诗创造的富余资金帮助收购其他企业。如果喜诗始终是一家独立公司,它的盈利就必须分配给投资者以供他们重新调配,其间有时先被高额税收严重侵蚀,且几乎总会被可观的摩擦成本和代理成本再次削减。

Another major advantage we possess is the ability to buy pieces of wonderful businesses – a.k.a. common stocks. That’s not a course of action open to most managements. Over our history, this strategic alternative has proved to be very helpful; a broad range of options always sharpens decision-making. The businesses we are offered by the stock market every day – in small pieces, to be sure – are often far more attractive than the businesses we are concurrently being offered in their entirety. Additionally, the gains we’ve realized from marketable securities have helped us make certain large acquisitions that would otherwise have been beyond our financial capabilities. In effect, the world is Berkshire’s oyster – a world offering us a range of opportunities far beyond those realistically open to most companies. We are limited, of course, to businesses whose economic prospects we can evaluate. And that’s a serious limitation: Charlie and I have no idea what a great many companies will look like ten years from now. But that limitation is much smaller than that borne by an executive whose experience has been confined to a single industry. On top of that, we can profitably scale to a far larger size than the many businesses that are constrained by the limited potential of the single industry in which they operate. I mentioned earlier that See’s Candy had produced huge earnings compared to its modest capital requirements. We would have loved, of course, to intelligently use those funds to expand our candy operation. But our many attempts to do so were largely futile. So, without incurring tax inefficiencies or frictional costs, we have used the excess funds generated by See’s to help purchase other businesses. If See’s had remained a stand-alone company, its earnings would have had to be distributed to investors to redeploy, sometimes after being heavily depleted by large taxes and, almost always, by significant frictional and agency costs.

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伯克希尔还有一重优势,这些年来变得愈发重要:如今,对于许多优秀企业的所有者和经理人而言,我们已是他们心向往之的归宿。手握成功生意的家族在考虑出售时,面前摆着多种选择。通常,最好的决定就是什么也不做。人生在世,比守着一门自己烂熟于心又蒸蒸日上的生意更糟的事,多了去了。但华尔街几乎从不劝人按兵不动。(该不该理发,别去问理发师。)当家族中一部分人想卖、另一部分人想继续经营时,公开上市往往是合理之举。然而,当所有者想彻底套现离场时,他们考虑的无非是两条路。第一条是卖给某个竞争对手,对方正垂涎于两家合并后能榨出多少“协同效应”。这类买家无一例外地打算清掉卖方大批员工——正是这些人帮着老板把生意做了起来。可一位有情有义的所有者——这样的所有者为数不少——通常不愿看着共事多年的老伙计悲凉地哼起那句老乡村歌词:“金矿归了她,我落得一场空。”卖方的第二个选择是华尔街买家。曾有那么些年,这些人还老老实实地自称“杠杆收购公司”。等到这个词在 1990 年代初名声臭了——还记得雷诺兹-纳贝斯克和《门口的野蛮人》吗?——这帮买家又手忙脚乱地给自己改了个名,叫“私募股权”。名字是换了,可也仅仅换了个名字:几乎在每一桩私募股权收购里,股权都被压到极低,债务则被层层堆叠。事实上,私募股权买家给卖方开出的价码,有一部分正是靠估算能往被收购公司身上压多少债来定的。

Berkshire has one further advantage that has become increasingly important over the years: We are now the home of choice for the owners and managers of many outstanding businesses. Families that own successful businesses have multiple options when they contemplate sale. Frequently, the best decision is to do nothing. There are worse things in life than having a prosperous business that one understands well. But sitting tight is seldom recommended by Wall Street. (Don’t ask the barber whether you need a haircut.) When one part of a family wishes to sell while others wish to continue, a public offering often makes sense. But, when owners wish to cash out entirely, they usually consider one of two paths. The first is sale to a competitor who is salivating at the possibility of wringing “synergies” from the combining of the two companies. This buyer invariably contemplates getting rid of large numbers of the seller’s associates, the very people who have helped the owner build his business. A caring owner, however – and there are plenty of them – usually does not want to leave his long-time associates sadly singing the old country song: “She got the goldmine, I got the shaft.” The second choice for sellers is the Wall Street buyer. For some years, these purchasers accurately called themselves “leveraged buyout firms.” When that term got a bad name in the early 1990s – remember RJR and Barbarians at the Gate? – these buyers hastily relabeled themselves “private-equity.” The name may have changed but that was all: Equity is dramatically reduced and debt is piled on in virtually all private-equity purchases. Indeed, the amount that a private-equity purchaser offers to the seller is in part determined by the buyer assessing the maximum amount of debt that can be placed on the acquired company.

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此后,如果一切顺利、权益逐渐增厚,杠杆收购机构往往又会寻思借新债来再上一遍杠杆。然后,它们通常会拿其中一部分钱派发巨额股息,把权益狠狠往下砸,有时甚至砸成负数。说白了,“权益”在许多私募股权买家那里是个脏字儿;他们钟情的唯有债务。而且,眼下债务如此便宜,这些买家常能顶格出价。往后,这门生意会被再次倒手,通常又转给另一个杠杆买家。生意实际上成了一件待价而沽的货品。对想出售企业的所有者,伯克希尔给出了第三种选择:一个永久的归宿,公司的人和文化都得以保留(尽管偶尔也需要更换管理层)。除此以外,凡被我们收入麾下的企业,其财务实力和成长能力都会大幅增强。它们与银行和华尔街分析师打交道的日子,也将一去不返。有些卖家并不在乎这些。可一旦他们在乎了,伯克希尔就几乎没什么对手。

Later, if things go well and equity begins to build, leveraged buy-out shops will often seek to re-leverage with new borrowings. They then typically use part of the proceeds to pay a huge dividend that drives equity sharply downward, sometimes even to a negative figure. In truth, “equity” is a dirty word for many private-equity buyers; what they love is debt. And, because debt is currently so inexpensive, these buyers can frequently pay top dollar. Later, the business will be resold, often to another leveraged buyer. In effect, the business becomes a piece of merchandise. Berkshire offers a third choice to the business owner who wishes to sell: a permanent home, in which the company’s people and culture will be retained (though, occasionally, management changes will be needed). Beyond that, any business we acquire dramatically increases its financial strength and ability to grow. Its days of dealing with banks and Wall Street analysts are also forever ended. Some sellers don’t care about these matters. But, when sellers do, Berkshire does not have a lot of competition.

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有时,评论家会提议伯克希尔把某些业务分拆出去。这些建议毫无道理。我们的公司留在伯克希尔之内,比作为独立实体更有价值。原因之一,是我们能在各业务之间、或向新项目瞬时调拨资金,且不必缴税。此外,业务一旦拆开,某些成本会部分或全部地重复发生。最明显的例子就是:伯克希尔为一个唯一的董事会只花了一笔微不足道的成本;可如果我们几十家子公司都拆了出去,董事开销的总和便会飙升。监管和行政费用也一样会跟着涨。最后,有时子公司甲因为我们同时拥有子公司乙,还能享受到重要的税务好处。比如说,我们的公用事业公司目前能拿到的部分税收抵免,之所以能兑现,完全是因为伯克希尔的其他业务产生了巨额应税收入。这就让伯克希尔-哈撒韦能源公司在开发风电和光伏项目时,比绝大多数公用事业公司占据了一大显著优势。投资银行家们,按行动拿报酬,于是总在催促收购方为公众公司报出高于市价 20% 到 50% 的溢价。银行家告诉买方,这笔溢价是合理的,买的是“控制权价值”,而且一旦收购方的 CEO 接手,种种美妙的事情便会随之而来。(哪个渴望收购的经理人会去质疑这种话?)几年之后,银行家们——一脸正色——再次现身,同样一本正经地敦促把当初的收购分拆出去,以“释放股东价值”。分拆当然会剥夺母公司的所谓“控制权价值”,并且分文不给补偿。银行家解释说,分拆后的公司定将蒸蒸日上,因为其管理层摆脱了母公司令人窒息的官僚体制,会更有企业家精神。(我们之前见过的那位才华横溢的 CEO,原来也不过如此。)如果剥离方后来又想重新收购被分拆出去的业务,银行家大概又会敦促它为这桩特权支付一笔高昂的“控制权”溢价。(银行圈子这种精神上的“灵活性”,催生了一句老话:费用往往催出交易,而非交易催出费用。)当然,有朝一日,伯克希尔也有可能被监管机构要求分拆或出售某项业务。伯克希尔在 1979 年就进行过一次这样的分拆,当时针对银行控股公司的新规迫使我们剥离了在伊利诺伊州罗克福德拥有的一家银行。

Sometimes pundits propose that Berkshire spin-off certain of its businesses. These suggestions make no sense. Our companies are worth more as part of Berkshire than as separate entities. One reason is our ability to move funds between businesses or into new ventures instantly and without tax. In addition, certain costs duplicate themselves, in full or part, if operations are separated. Here’s the most obvious example: Berkshire incurs nominal costs for its single board of directors; were our dozens of subsidiaries to be split off, the overall cost for directors would soar. So, too, would regulatory and administration expenditures. Finally, there are sometimes important tax efficiencies for Subsidiary A because we own Subsidiary B. For example, certain tax credits that are available to our utilities are currently realizable only because we generate huge amounts of taxable income at other Berkshire operations. That gives Berkshire Hathaway Energy a major advantage over most public-utility companies in developing wind and solar projects. Investment bankers, being paid as they are for action, constantly urge acquirers to pay 20% to 50% premiums over market price for publicly-held businesses. The bankers tell the buyer that the premium is justified for “control value” and for the wonderful things that are going to happen once the acquirer’s CEO takes charge. (What acquisition-hungry manager will challenge that assertion?) A few years later, bankers – bearing straight faces – again appear and just as earnestly urge spinning off the earlier acquisition in order to “unlock shareholder value.” Spin-offs, of course, strip the owning company of its purported “control value” without any compensating payment. The bankers explain that the spun-off company will flourish because its management will be more entrepreneurial, having been freed from the smothering bureaucracy of the parent company. (So much for that talented CEO we met earlier.) If the divesting company later wishes to reacquire the spun-off operation, it presumably would again be urged by its bankers to pay a hefty “control” premium for the privilege. (Mental “flexibility” of this sort by the banking fraternity has prompted the saying that fees too often lead to transactions rather than transactions leading to fees.) It’s possible, of course, that someday a spin-off or sale at Berkshire would be required by regulators. Berkshire carried out such a spin-off in 1979, when new regulations for bank holding companies forced us to divest a bank we owned in Rockford, Illinois.

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然而,自愿分拆对我们来说毫无意义:我们会失去控制权价值、资本配置的灵活性,在部分情况下还会失去重要的税务优势。如今把我们子公司经营得有声有色的那些 CEO,一旦去管一家分拆出去的公司,多半就难以像现在这般有成效——毕竟,伯克希尔的所有权给他们带来了运营和财务上的种种优势。况且,母公司和分拆出去的业务一旦分家,两边的成本加起来,很可能比合在一处时还要略高一些。

Voluntary spin-offs, though, make no sense for us: We would lose control value, capital-allocation flexibility and, in some cases, important tax advantages. The CEOs who brilliantly run our subsidiaries now would have difficulty in being as effective if running a spun-off operation, given the operating and financial advantages derived from Berkshire’s ownership. Moreover, the parent and the spun-off operations, once separated, would likely incur moderately greater costs than existed when they were combined.

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在结束分拆这个话题之前,让我们从前面提过的一家综合企业集团——LTV 身上,看看能学到些什么教训。这里我只作个概述,但爱读精彩金融故事的人,不妨去找 1982 年 10 月号《D 杂志》上那篇写吉米·林的文章来读,上网就能查到。靠着连串令人眼花缭乱的公司操作,林把 LTV 从 1965 年区区 3600 万美元的销售额,仅仅两年就推上了《财富》500 强的第 14 位。得说明一句,林从未显露过半点管理才华。但查理很早就告诫过我:永远别低估一个高估自己的人。而在这一点上,林可谓无人能及。林把他的策略叫作“项目重新部署”:先买下一家大公司,再将其旗下各分部逐一进行部分分拆。在 LTV 1966 年的年报中,他对随之而来的魔法是这样解释的:“最要紧的是,收购必须通得过‘2 加 2 等于 5(或 6)’的公式考验。”媒体、公众和华尔街都很吃这一套。1967 年,林收购了威尔逊公司——一家大型肉类加工企业,还兼有高尔夫器材和制药业务。没过多久,他就把母公司拆成三家:威尔逊公司(肉类加工)、威尔逊体育用品和威尔逊制药,每家都计划拿出一部分进行分拆。这三家公司在华尔街很快就得了外号,被分别叫作“肉丸”“高尔夫球”和“糊涂丸”。再往后,情形就明摆着了:林就像伊卡洛斯一样,飞得离太阳太近了。到了 1970 年代初,林的帝国开始熔化,他本人也被从 LTV“分拆”了出去……也就是,被炒了鱿鱼。金融市场会周期性地脱离现实——这一点你尽可指望。更多的吉米·林还会出现。他们会看起来、听起来一副权威模样。媒体会对他们字字追捧。银行家会抢着做他们的生意。他们所说的那一套,在近期还真能“奏效”。他们早期的追随者会觉得自己聪明绝顶。我们的忠告是:无论他们说得怎样天花乱坠,永远别忘了 2+2 始终等于 4。哪天有人对你说这套算术已经多么老土——拉上你的钱包,出去度个假,过几年再回来用便宜的价格买股票。

Before I depart the subject of spin-offs, let’s look at a lesson to be learned from a conglomerate mentioned earlier: LTV. I’ll summarize here, but those who enjoy a good financial story should read the piece about Jimmy Ling that ran in the October 1982 issue of D Magazine. Look it up on the Internet. Through a lot of corporate razzle-dazzle, Ling had taken LTV from sales of only $36 million in 1965 to number 14 on the Fortune 500 list just two years later. Ling, it should be noted, had never displayed any managerial skills. But Charlie told me long ago to never underestimate the man who overestimates himself. And Ling had no peer in that respect. Ling’s strategy, which he labeled “project redeployment,” was to buy a large company and then partially spin off its various divisions. In LTV’s 1966 annual report, he explained the magic that would follow: “Most importantly, acquisitions must meet the test of the 2 plus 2 equals 5 (or 6) formula.” The press, the public and Wall Street loved this sort of talk. In 1967 Ling bought Wilson & Co., a huge meatpacker that also had interests in golf equipment and pharmaceuticals. Soon after, he split the parent into three businesses, Wilson & Co. (meatpacking), Wilson Sporting Goods and Wilson Pharmaceuticals, each of which was to be partially spun off. These companies quickly became known on Wall Street as Meatball, Golf Ball and Goof Ball. Soon thereafter, it became clear that, like Icarus, Ling had flown too close to the sun. By the early 1970s, Ling’s empire was melting, and he himself had been spun off from LTV . . . that is, fired. Periodically, financial markets will become divorced from reality – you can count on that. More Jimmy Lings will appear. They will look and sound authoritative. The press will hang on their every word. Bankers will fight for their business. What they are saying will recently have “worked.” Their early followers will be feeling very clever. Our suggestion: Whatever their line, never forget that 2+2 will always equal 4. And when someone tells you how old-fashioned that math is --- zip up your wallet, take a vacation and come back in a few years to buy stocks at cheap prices.

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如今,伯克希尔拥有:(1)一批无与伦比的企业,其中大多数正享受着良好的经济前景;(2)一批杰出的经理人,除极少数外,都对自己经营的子公司和伯克希尔异乎寻常地忠诚;(3)异常多元的盈利来源、首屈一指的财务实力,以及我们在任何情势下都会守住的、充裕的流动性;(4)在众多盘算出售生意的所有者和经理人心中位列首选;以及(5)与上一条相关联——一种在许多方面都有别于大多数大公司、我们花了 50 年心血培育、如今已坚如磐石的文化。这些优势,为我们构筑了极好的根基,可以在其上继续建造。

Today Berkshire possesses (1) an unmatched collection of businesses, most of them now enjoying favorable economic prospects; (2) a cadre of outstanding managers who, with few exceptions, are unusually devoted to both the subsidiary they operate and to Berkshire; (3) an extraordinary diversity of earnings, premier financial strength and oceans of liquidity that we will maintain under all circumstances; (4) a first-choice ranking among many owners and managers who are contemplating sale of their businesses and (5) in a point related to the preceding item, a culture, distinctive in many ways from that of most large companies, that we have worked 50 years to develop and that is now rock-solid. These strengths provide us a wonderful foundation on which to build.

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伯克希尔的下一个 50 年

现在,让我们看看前方的路。请记住,如果我在 50 年前就试图预测此后会发生什么,某些预言定会谬以千里。先把这句提醒说在前头,那么我就告诉你:假使今天我的家人问起伯克希尔的前景,我会怎么说。

The Next 50 Years at Berkshire Now let’s take a look at the road ahead. Bear in mind that if I had attempted 50 years ago to gauge what was coming, certain of my predictions would have been far off the mark. With that warning, I will tell you what I would say to my family today if they asked me about Berkshire’s future. ‹

首先,也是绝对的重中之重:我相信,对有耐心的伯克希尔股东而言,永久性资本损失的概率,在所有单一公司投资中已是低得不能再低。这是因为,我们每股的企业内在价值,几乎肯定会随着时间的推移而增长。不过,这一令人乐观的预测,附带一条重要的告诫:如果投资者买入伯克希尔股票的切入点异常之高——比如说,价格接近两倍账面价值,伯克希尔股价偶尔会触及这一水平——那很可能要等上许多年才能实现盈利。换言之,一项稳健的投资,若买入价过高,就可能蜕变为鲁莽的投机。伯克希尔同样逃不出这条铁律。然而,投资者若以略高于公司会回购自身股票的价格买入伯克希尔,则应在合理的时间内获得收益。伯克希尔的董事们,只会授权以他们认为远低于内在价值的价格进行回购(在我们看来,这是回购的一项根本准则,却常被其他管理层忽视)。对于那些计划买入后一两年内就卖出的投资者,无论买入价多少,我都无法提供任何保证。在如此短的时段内,大盘的波动,对你投资结果的影响,极可能远大于你持有的伯克希尔股票内在价值的同期变化。正如本·格雷厄姆几十年前所说:“短期来看,市场是一台投票机;长期来看,它是一台称重机。”有时,投资者——无论是业余的还是专业的——的投票决定,简直近乎疯癫。既然我不知道有什么可靠的方法能预测市场走势,我建议你,除非打算至少持有五年,否则不要购买伯克希尔股票。寻求短期利润的人,应另寻他处。还有一句告诫:不要借钱买伯克希尔股票。自 1965 年以来,我们的股价曾有三次从高点下跌约 50%。总有一天,类似幅度的下跌会再次发生,但没人知道何时发生。对投资者而言,伯克希尔几乎肯定是一项令人满意的持有;但对动用杠杆的投机者来说,它很可能是一场灾难。

First and definitely foremost, I believe that the chance of permanent capital loss for patient Berkshire shareholders is as low as can be found among single-company investments. That’s because our per-share intrinsic business value is almost certain to advance over time. This cheery prediction comes, however, with an important caution: If an investor’s entry point into Berkshire stock is unusually high – at a price, say, approaching double book value, which Berkshire shares have occasionally reached – it may well be many years before the investor can realize a profit. In other words, a sound investment can morph into a rash speculation if it is bought at an elevated price. Berkshire is not exempt from this truth. Purchases of Berkshire that investors make at a price modestly above the level at which the company would repurchase its shares, however, should produce gains within a reasonable period of time. Berkshire’s directors will only authorize repurchases at a price they believe to be well below intrinsic value. (In our view, that is an essential criterion for repurchases that is often ignored by other managements.) For those investors who plan to sell within a year or two after their purchase, I can offer no assurances, whatever the entry price. Movements of the general stock market during such abbreviated periods will likely be far more important in determining your results than the concomitant change in the intrinsic value of your Berkshire shares. As Ben Graham said many decades ago: “In the short-term the market is a voting machine; in the long-run it acts as a weighing machine.” Occasionally, the voting decisions of investors – amateurs and professionals alike – border on lunacy. Since I know of no way to reliably predict market movements, I recommend that you purchase Berkshire shares only if you expect to hold them for at least five years. Those who seek short-term profits should look elsewhere. Another warning: Berkshire shares should not be purchased with borrowed money. There have been three times since 1965 when our stock has fallen about 50% from its high point. Someday, something close to this kind of drop will happen again, and no one knows when. Berkshire will almost certainly be a satisfactory holding for investors. But it could well be a disastrous choice for speculators employing leverage.

我相信,任何事件导致伯克希尔遭遇财务困境的概率,实质上为零。我们永远为千年一遇的大洪水做好了准备;事实上,真到那时,我们会向那些毫无准备的人兜售救生衣。在 2008 至 2009 年的金融崩塌中,伯克希尔扮演了重要的“第一响应者”角色,此后,我们资产负债表的实力和盈利潜力又提升了一倍不止。诸位的公司,是美国商界的直布罗陀巨岩,并仍将屹立不倒。财务上的持久力,要求一家公司在任何情况下都保持三项实力:(1)庞大且可靠的盈利来源;(2)巨额的流动资产;(3)没有重大的近期现金需求。忽视最后一条,通常是公司遭遇意外问题的肇因:盈利公司的 CEO 们往往认为,到期债务无论多庞大,他们总能再融资。2008 至 2009 年,许多管理层才领教到这种心态有多危险。以下是我们在这三项要素上将始终秉持的立场。第一,我们的盈利流极其巨大,并源自众多不同的业务。我们的股东如今拥有许多具有持久竞争优势的大公司,未来我们还将收购更多。我们的多元化经营,确保了伯克希尔能持续盈利,即使一场巨灾造成远超以往任何经历的保险损失,也不例外。

I believe the chance of any event causing Berkshire to experience financial problems is essentially zero. We will always be prepared for the thousand-year flood; in fact, if it occurs we will be selling life jackets to the unprepared. Berkshire played an important role as a “first responder” during the 2008-2009 meltdown, and we have since more than doubled the strength of our balance sheet and our earnings potential. Your company is the Gibraltar of American business and will remain so. Financial staying power requires a company to maintain three strengths under all circumstances: (1) a large and reliable stream of earnings; (2) massive liquid assets and (3) no significant near-term cash requirements. Ignoring that last necessity is what usually leads companies to experience unexpected problems: Too often, CEOs of profitable companies feel they will always be able to refund maturing obligations, however large these are. In 2008-2009, many managements learned how perilous that mindset can be. Here’s how we will always stand on the three essentials. First, our earnings stream is huge and comes from a vast array of businesses. Our shareholders now own many large companies that have durable competitive advantages, and we will acquire more of those in the future. Our diversification assures Berkshire’s continued profitability, even if a catastrophe causes insurance losses that far exceed any previously experienced. 34

接下来是现金。在一门健康的生意里,现金有时被视为应尽可能压缩的东西——一项拖累净资产收益率等指标的非生产性资产。然而,现金之于企业,恰如氧气之于人:有它时从不曾想,没它时心中只剩它。2008 年,美国商界就为此提供了一个案例研究。那一年 9 月,许多长期繁荣的公司突然开始担心,未来几天开出的支票是否会被退票。一夜之间,它们的财务氧气消失无踪。而在伯克希尔,我们的“呼吸”从未中断。事实上,在 9 月底至 10 月初那三周里,我们向美国企业提供了 156 亿美元的新资金。我们能做到这一点,是因为我们总是至少持有 200 亿美元——通常远多于此——的现金等价物。而我们所谓的现金等价物,是指美国国库券,而非其他声称能提供流动性、平时也确实提供了流动性、偏偏在确实需要时却做不到的现金替代品。账单到期时,唯有现金才是法定货币。出门,千万别忘了带上它。最后——谈到我们的第三点——我们将永远不参与那些可能导致突然需要巨额资金支付的运营或投资行为。这意味着,我们不会让伯克希尔背负巨额短期到期债务,也不会参与可能要求大额追加保证金的衍生品合约或其他商业安排。几年前,我们曾签订了一些我们认为定价严重错误、且仅有少量抵押要求的衍生品合约。这些合约已被证明相当盈利。然而,近来新签发的衍生品合约都要求全额抵押。这也就终结了我们对衍生品的兴趣,无论它们可能提供多大的利润潜力。除了公用事业运营所必需的少数合约外,我们已经多年未签这类合约了。此外,我们不会签署给予保单持有人随时可退保取现权利的保险合同。许多人寿保险产品都包含赎回特性,使其在极端恐慌时期易受“挤兑”冲击。但这类合约,在我们所处的财产险意外险领域并不存在。如果我们的保费规模缩水,浮存金会下降——但速度会非常缓慢。我们之所以如此保守,在一些人看来或许有些极端,理由在于:人们会偶尔恐慌,这完全可预料;但究竟何时发生,则完全无法预料。尽管几乎每一天都相对平安无事,明天却永远充满不确定性(1941 年 12 月 6 日或 2001 年 9 月 10 日那天,我并没有感到什么特别的不安)。而且,如果你无法预知明天会带来什么,你就必须为它可能带来的任何情况做好准备。一位 64 岁、计划在 65 岁退休的 CEO,在评估那些某一年份中发生概率极小的风险时,或许有他自己的一套特殊盘算。事实上,他 99% 的时候可能都是“对”的。然而,这样的胜算对我们毫无吸引力。我们永远不会拿你们托付给我们的资金,去玩财务上的俄罗斯轮盘赌,哪怕那把比喻中的枪有 100 个弹膛,里面只有一颗子弹。在我们看来,为了追求你只是想要的东西,而去冒失去你所需要的东西的风险,是疯狂的。

Next up is cash. At a healthy business, cash is sometimes thought of as something to be minimized – as an unproductive asset that acts as a drag on such markers as return on equity. Cash, though, is to a business as oxygen is to an individual: never thought about when it is present, the only thing in mind when it is absent. American business provided a case study of that in 2008. In September of that year, many long-prosperous companies suddenly wondered whether their checks would bounce in the days ahead. Overnight, their financial oxygen disappeared. At Berkshire, our “breathing” went uninterrupted. Indeed, in a three-week period spanning late September and early October, we supplied $15.6 billion of fresh money to American businesses. We could do that because we always maintain at least $20 billion – and usually far more – in cash equivalents. And by that we mean U.S. Treasury bills, not other substitutes for cash that are claimed to deliver liquidity and actually do so, except when it is truly needed. When bills come due, only cash is legal tender. Don’t leave home without it. Finally – getting to our third point – we will never engage in operating or investment practices that can result in sudden demands for large sums. That means we will not expose Berkshire to short-term debt maturities of size nor enter into derivative contracts or other business arrangements that could require large collateral calls. Some years ago, we became a party to certain derivative contracts that we believed were significantly mispriced and that had only minor collateral requirements. These have proved to be quite profitable. Recently, however, newly-written derivative contracts have required full collateralization. And that ended our interest in derivatives, regardless of what profit potential they might offer. We have not, for some years, written these contracts, except for a few needed for operational purposes at our utility businesses. Moreover, we will not write insurance contracts that give policyholders the right to cash out at their option. Many life insurance products contain redemption features that make them susceptible to a “run” in times of extreme panic. Contracts of that sort, however, do not exist in the property-casualty world that we inhabit. If our premium volume should shrink, our float would decline – but only at a very slow pace. The reason for our conservatism, which may impress some people as extreme, is that it is entirely predictable that people will occasionally panic, but not at all predictable when this will happen. Though practically all days are relatively uneventful, tomorrow is always uncertain. (I felt no special apprehension on December 6, 1941 or September 10, 2001.) And if you can’t predict what tomorrow will bring, you must be prepared for whatever it does. A CEO who is 64 and plans to retire at 65 may have his own special calculus in evaluating risks that have only a tiny chance of happening in a given year. He may, in fact, be “right” 99% of the time. Those odds, however, hold no appeal for us. We will never play financial Russian roulette with the funds you’ve entrusted to us, even if the metaphorical gun has 100 chambers and only one bullet. In our view, it is madness to risk losing what you need in pursuing what you simply desire. ‹

尽管我们秉持保守主义,我仍认为,我们每年都能提升伯克希尔每股的内在盈利能力。这并不意味着经营利润会每年增长——绝非如此。美国经济将起伏不定——尽管大多时候是向上——而当经济走弱,我们当期的利润也会随之走软。但我们会继续实现有机增长、进行补强型收购,并进入新的领域。因此,我相信,伯克希尔每年都能为自身的底层盈利能力添砖加瓦。有些年份增长会相当可观,而有些年份则会微不足道。市场、竞争和机缘,将决定机会何时向我们走来。一路之上,伯克希尔都将凭借我们现在拥有的一批坚实企业,以及我们未来将要收购的新公司,持续向前迈进。此外,在多数年份里,我们国家的经济都会为商业提供强劲的顺风。我们何其有幸,能以美国作为自己的主场。

Despite our conservatism, I think we will be able every year to build the underlying per-share earning power of Berkshire. That does not mean operating earnings will increase each year – far from it. The U.S. economy will ebb and flow – though mostly flow – and, when it weakens, so will our current earnings. But we will continue to achieve organic gains, make bolt-on acquisitions and enter new fields. I believe, therefore, that Berkshire will annually add to its underlying earning power. In some years the gains will be substantial, and at other times they will be minor. Markets, competition, and chance will determine when opportunities come our way. Through it all, Berkshire will keep moving forward, powered by the array of solid businesses we now possess and the new companies we will purchase. In most years, moreover, our country’s economy will provide a strong tailwind for business. We are blessed to have the United States as our home field.

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坏消息是,伯克希尔的长期收益——按百分比而非美元金额来衡量——不可能再那么引人瞩目,也远不能企及过去 50 年所取得的成就。数字规模已经变得太庞大了。我认为伯克希尔的表现将超越美国公司的平均水平,但我们的优势(如果还有的话)不会很大。终有一天——大概是十到二十年之后——伯克希尔的盈利和资本资源将达到一个管理层无法再明智地将所有盈利全部用于再投资的水平。到那时,我们的董事们将需要决定,分配这些超额盈利的最佳方式是股息、回购,还是二者并举。如果届时伯克希尔股价低于内在商业价值,大规模回购几乎肯定是最佳选择。你们尽可放心,你们的董事会将做出正确的决定。

The bad news is that Berkshire’s long-term gains – measured by percentages, not by dollars – cannot be dramatic and will not come close to those achieved in the past 50 years. The numbers have become too big. I think Berkshire will outperform the average American company, but our advantage, if any, won’t be great. Eventually – probably between ten and twenty years from now – Berkshire’s earnings and capital resources will reach a level that will not allow management to intelligently reinvest all of the company’s earnings. At that time our directors will need to determine whether the best method to distribute the excess earnings is through dividends, share repurchases or both. If Berkshire shares are selling below intrinsic business value, massive repurchases will almost certainly be the best choice. You can be comfortable that your directors will make the right decision.

没有哪家公司会比伯克希尔更以股东为念。30 多年来,我们年年重申我们的《股东原则》(见第 117 页),开篇一句总是:“虽然我们的形式是公司,我们的心态却是合伙。”这份对诸位的承诺,刻在了石头上。我们有一个见识非凡、以生意为本的董事会,随时准备兑现这份合伙的承诺。没有一位董事是为了钱才接下这份差事:在一种别处几近绝无仅有的安排下,我们的董事只领取象征性的酬劳。他们的回报,来自持有的伯克希尔股票,以及做一家重要企业的好管家所获得的那份满足。他们和家人持有的股票——许多人名下的市值相当可观——都是在市场上买来的(而非通过期权或授予凭空得来)。此外,与几乎所有别的大型上市公司不同,我们不买董事及高管责任险。在伯克希尔,董事与诸位祸福与共。为了让我们的文化更有把握地延续,我提议由我的儿子霍华德接替我出任非执行董事长。我提此意愿的唯一理由是:万一哪天用错了 CEO,又到了需要董事长强力出手的地步,变更起来能容易些。我可以向诸位保证,这种问题在伯克希尔发生的概率极低——大概和任何一家上市公司一样低。不过,凭我在 19 家上市公司董事会任职的经历,我见识过要撤换一位身兼董事长的平庸 CEO 有多难。(事情通常最终办得成,只是几乎总是来得很迟。)若当选,霍华德不领分文报酬,除了所有董事都须付出的时间外,也不会在这个位子上多花功夫。他只是一个安全阀:任何董事若对 CEO 心存疑虑,想探一探其他董事是否也有同感,都可以去找他。倘若有多位董事感到不安,霍华德的董事长身份,就能让这件事得到迅速而妥当的处置。

No company will be more shareholder-minded than Berkshire. For more than 30 years, we have annually reaffirmed our Shareholder Principles (see page 117), always leading off with: “Although our form is corporate, our attitude is partnership.” This covenant with you is etched in stone. We have an extraordinarily knowledgeable and business-oriented board of directors ready to carry out that promise of partnership. None took the job for the money: In an arrangement almost non-existent elsewhere, our directors are paid only token fees. They receive their rewards instead through ownership of Berkshire shares and the satisfaction that comes from being good stewards of an important enterprise. The shares that they and their families own – which, in many cases, are worth very substantial sums – were purchased in the market (rather than their materializing through options or grants). In addition, unlike almost all other sizable public companies, we carry no directors and officers liability insurance. At Berkshire, directors walk in your shoes. To further ensure continuation of our culture, I have suggested that my son, Howard, succeed me as a nonexecutive Chairman. My only reason for this wish is to make change easier if the wrong CEO should ever be employed and there occurs a need for the Chairman to move forcefully. I can assure you that this problem has a very low probability of arising at Berkshire – likely as low as at any public company. In my service on the boards of nineteen public companies, however, I’ve seen how hard it is to replace a mediocre CEO if that person is also Chairman. (The deed usually gets done, but almost always very late.) If elected, Howard will receive no pay and will spend no time at the job other than that required of all directors. He will simply be a safety valve to whom any director can go if he or she has concerns about the CEO and wishes to learn if other directors are expressing doubts as well. Should multiple directors be apprehensive, Howard’s chairmanship will allow the matter to be promptly and properly addressed.

挑对 CEO 至关重要,也是伯克希尔董事会花大量时间琢磨的议题。掌管伯克希尔,主要是一项资本配置的工作,同时还要为旗下运营子公司挑选并留住出色的舵手。当然,这份差事也包括在必要时撤换某家子公司的 CEO。这些职责,要求伯克希尔的 CEO 是一个理性、冷静、果断的人,对生意有宽广的理解,对人性有敏锐的洞察。同样要紧的是,他得清楚自己的能力边界。(正如 IBM 的老托马斯·沃森所说:“我不是天才,但我在某些点上很在行,我就守着这些点。”)品性是关键:伯克希尔的 CEO 必须“全情”为公司,而不是为自己。(我用男性代词只是为了行文不别扭,但性别绝不该左右谁来当 CEO。)他免不了会挣到远超任何可能所需的钱。可要紧的是,无论出于虚荣还是贪婪,都不该驱使他去攀比那些薪酬最为丰厚的同侪,哪怕他的成就远在他们之上。CEO 的一举一动,对下面的经理人影响极大:他们若清楚地看到,在他心里股东利益压倒一切,那么除极少数外,他们也会拥抱这种思维方式。

Choosing the right CEO is all-important and is a subject that commands much time at Berkshire board meetings. Managing Berkshire is primarily a job of capital allocation, coupled with the selection and retention of outstanding managers to captain our operating subsidiaries. Obviously, the job also requires the replacement of a subsidiary’s CEO when that is called for. These duties require Berkshire’s CEO to be a rational, calm and decisive individual who has a broad understanding of business and good insights into human behavior. It’s important as well that he knows his limits. (As Tom Watson, Sr. of IBM said, “I’m no genius, but I’m smart in spots and I stay around those spots.”) Character is crucial: A Berkshire CEO must be “all in” for the company, not for himself. (I’m using male pronouns to avoid awkward wording, but gender should never decide who becomes CEO.) He can’t help but earn money far in excess of any possible need for it. But it’s important that neither ego nor avarice motivate him to reach for pay matching his most lavishly-compensated peers, even if his achievements far exceed theirs. A CEO’s behavior has a huge impact on managers down the line: If it’s clear to them that shareholders’ interests are paramount to him, they will, with few exceptions, also embrace that way of thinking.

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我的继任者还需要另一项特别的本事:抵御商业衰败的 ABC,即傲慢(arrogance)、官僚(bureaucracy)和自满(complacency)。这些企业癌症一旦扩散转移,再强的公司也会踉跄。能佐证这一点的例子不胜枚举,但为了维系友谊,我只从久远的过去挖几桩出来。通用汽车、IBM、西尔斯罗巴克、美国钢铁,在其鼎盛期都曾雄踞庞大行业的顶端,实力看似固若金汤。可我上面痛斥的那些破坏性行为,最终让它们逐个跌入了不久之前其 CEO 和董事们还以为绝无可能的深渊。它们昔日的财务实力、历来的盈利本事,到头来都不堪一击。随着伯克希尔越长越大,唯有一位警觉而坚定的 CEO,才能拦住这些侵蚀根基的力量。他绝不能忘了查理那句恳求:“告诉我我会死在哪儿,好让我永不踏足那里。”一旦我们那些非经济层面的价值观失守,伯克希尔的经济价值也会随之塌掉一大半。“顶层基调”将是守住伯克希尔独特文化的关键。所幸,我们未来的 CEO 要想成功所需的那套结构,早已牢牢就位。伯克希尔如今这种非同寻常的授权程度,正是官僚主义的理想解药。就运营而言,伯克希尔不是一家巨型公司,而是一批大公司的集合。在总部,我们从未设过委员会,也从未要求子公司报预算(尽管许多公司拿它当重要的内部工具)。我们没有法务部,也没有别的公司习以为常的那些部门:人力资源、公共关系、投资者关系、战略、收购,凡此种种,一概没有。我们当然有一套活跃的审计职能;当个十足的傻瓜可不行。但异乎寻常的是,我们信任自己的经理人,任他们凭着一份强烈的托管之心去经营。毕竟,早在我们收购他们的生意之前,他们做的就是这件事。此外,除了偶有例外,这份信任所带来的成效,胜过一道道指令、没完没了的审查和层层叠叠的官僚。查理和我努力用一种设身处地的方式与经理人相处——倘若易位而处,我们希望别人怎么待我们,就怎么待他们。

My successor will need one other particular strength: the ability to fight off the ABCs of business decay, which are arrogance, bureaucracy and complacency. When these corporate cancers metastasize, even the strongest of companies can falter. The examples available to prove the point are legion, but to maintain friendships I will exhume only cases from the distant past. In their glory days, General Motors, IBM, Sears Roebuck and U.S. Steel sat atop huge industries. Their strengths seemed unassailable. But the destructive behavior I deplored above eventually led each of them to fall to depths that their CEOs and directors had not long before thought impossible. Their one-time financial strength and their historical earning power proved no defense. Only a vigilant and determined CEO can ward off such debilitating forces as Berkshire grows ever larger. He must never forget Charlie’s plea: “Tell me where I’m going to die, so I’ll never go there.” If our noneconomic values were to be lost, much of Berkshire’s economic value would collapse as well. “Tone at the top” will be key to maintaining Berkshire’s special culture. Fortunately, the structure our future CEOs will need to be successful is firmly in place. The extraordinary delegation of authority now existing at Berkshire is the ideal antidote to bureaucracy. In an operating sense, Berkshire is not a giant company but rather a collection of large companies. At headquarters, we have never had a committee nor have we ever required our subsidiaries to submit budgets (though many use them as an important internal tool). We don’t have a legal office nor departments that other companies take for granted: human relations, public relations, investor relations, strategy, acquisitions, you name it. We do, of course, have an active audit function; no sense being a damned fool. To an unusual degree, however, we trust our managers to run their operations with a keen sense of stewardship. After all, they were doing exactly that before we acquired their businesses. With only occasional exceptions, furthermore, our trust produces better results than would be achieved by streams of directives, endless reviews and layers of bureaucracy. Charlie and I try to interact with our managers in a manner consistent with what we would wish for, if the positions were reversed. ‹

我们的董事认为,未来的 CEO 应从内部候选人中产生——那些经年累月下来伯克希尔董事会早已熟识的人。董事们还认为,新任 CEO 应相对年轻,好让他或她能在这个位子上干得长久。如果伯克希尔历任 CEO 的平均掌舵年限远超十年,公司就会运转得最好。(教一条新狗学老把戏,可不容易。)而且,他们多半也不会到 65 岁就退休(诸位注意到了吧?)。无论是伯克希尔的企业收购,还是大额、定制的投资出手,让交易对手既熟悉又信赖伯克希尔的 CEO,都至关重要。培养这种信任、把关系焊牢,都需要时间。但回报可能极为丰厚。董事会和我都相信,我们如今已经有了合适的接班人选——一位随时可以在我离世或卸任的次日就接过担子的继任者。在某些重要方面,这个人会做得比我更好。

Our directors believe that our future CEOs should come from internal candidates whom the Berkshire board has grown to know well. Our directors also believe that an incoming CEO should be relatively young, so that he or she can have a long run in the job. Berkshire will operate best if its CEOs average well over ten years at the helm. (It’s hard to teach a new dog old tricks.) And they are not likely to retire at 65 either (or have you noticed?). In both Berkshire’s business acquisitions and large, tailored investment moves, it is important that our counterparties be both familiar with and feel comfortable with Berkshire’s CEO. Developing confidence of that sort and cementing relationships takes time. The payoff, though, can be huge. Both the board and I believe we now have the right person to succeed me as CEO – a successor ready to assume the job the day after I die or step down. In certain important respects, this person will do a better job than I am doing.

投资对伯克希尔永远举足轻重,将交由几位专才打理。他们向 CEO 汇报,因为他们的投资决策,从大处说,需要与伯克希尔的运营和收购计划相协调。但总体而言,我们的投资经理将享有很大的自主权。在这一块,未来几十年我们也处境甚佳。托德·库姆斯(Todd Combs)和泰德·韦施勒(Ted Weschler)各自在伯克希尔的投资团队已干了好几年,两人样样出众,在评估收购时尤其能给 CEO 帮上大忙。总而言之,等查理和我退出舞台之后,伯克希尔已处于理想的位置。合适的人都已就位——合适的董事、合适的经理,以及这些经理的合适接班人。此外,我们的文化早已深深植根于他们所有人之中。我们的体系还具有自我更新的能力。在很大程度上,好文化和坏文化都会自我筛选、自我延续。出于极为充分的理由,与我们价值观相近的企业所有者和运营经理,会继续把伯克希尔当作一个独一无二、且永久的归宿,被它所吸引。

Investments will always be of great importance to Berkshire and will be handled by several specialists. They will report to the CEO because their investment decisions, in a broad way, will need to be coordinated with Berkshire’s operating and acquisition programs. Overall, though, our investment managers will enjoy great autonomy. In this area, too, we are in fine shape for decades to come. Todd Combs and Ted Weschler, each of whom has spent several years on Berkshire’s investment team, are firstrate in all respects and can be of particular help to the CEO in evaluating acquisitions. All told, Berkshire is ideally positioned for life after Charlie and I leave the scene. We have the right people in place – the right directors, managers and prospective successors to those managers. Our culture, furthermore, is embedded throughout their ranks. Our system is also regenerative. To a large degree, both good and bad cultures self-select to perpetuate themselves. For very good reasons, business owners and operating managers with values similar to ours will continue to be attracted to Berkshire as a one-of-a-kind and permanent home. 37

若不向另一个让伯克希尔与众不同的关键群体——我们的股东——致意,便是我的失职。伯克希尔确实拥有一批与任何其他巨型企业都截然不同的所有者。去年的股东大会淋漓尽致地证明了这一点:会上股东们被提交了一份委托表决议案:兹决议:鉴于本公司资金超出所需,且股东们不像沃伦那样是身家数十亿的富豪,董事会应考虑就股票派发一笔有意义的年度股息。该议案的提出股东并未到场,因此其动议未被正式提交。尽管如此,委托票已统计完毕,结果发人深省。不出所料,A 股——由为数不多、每人都握有巨大经济利益的股东持有——以 89 比 1 的悬殊比例,对派息投了反对票。更惊人的是 B 股股东的投票。他们数以十万计——或许总数达上百万——以 660,759,855 票反对、13,927,026 票赞成、约 47 比 1 的比例,投下了反对票。我们的董事建议投反对票,但除此之外公司并未试图影响股东。然而,98% 的投票股份实质上是在说:“别给我们派股息,把盈利全部再投出去。”与我们共为主人的诸位——不论持股大小——在经营理念上与我们如此合拍,这既令人惊叹,也令人欣慰。有诸位做合伙人,我是个幸运的人。沃伦·E·巴菲特

I would be remiss if I didn’t salute another key constituency that makes Berkshire special: our shareholders. Berkshire truly has an owner base unlike that of any other giant corporation. That fact was demonstrated in spades at last year’s annual meeting, where the shareholders were offered a proxy resolution: RESOLVED: Whereas the corporation has more money than it needs and since the owners unlike Warren are not multi billionaires, the board shall consider paying a meaningful annual dividend on the shares. The sponsoring shareholder of that resolution never showed up at the meeting, so his motion was not officially proposed. Nevertheless, the proxy votes had been tallied, and they were enlightening. Not surprisingly, the A shares – owned by relatively few shareholders, each with a large economic interest – voted “no” on the dividend question by a margin of 89 to 1. The remarkable vote was that of our B shareholders. They number in the hundreds of thousands – perhaps even totaling one million – and they voted 660,759,855 “no” and 13,927,026 “yes,” a ratio of about 47 to 1. Our directors recommended a “no” vote but the company did not otherwise attempt to influence shareholders. Nevertheless, 98% of the shares voting said, in effect, “Don’t send us a dividend but instead reinvest all of the earnings.” To have our fellow owners – large and small – be so in sync with our managerial philosophy is both remarkable and rewarding. I am a lucky fellow to have you as partners. Warren E. Buffett

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副董事长思考录——过去与未来

Vice Chairman’s Thoughts – Past and Future

致伯克希尔·哈撒韦公司股东:

To the shareholders of Berkshire Hathaway Inc.:

五十年来,我一直近距离看着伯克希尔在沃伦·巴菲特治下取得的非凡成功。如今看来,由我独立地为他将要发表的任何庆贺之辞添上补充,是合适的。我打算做五件事:(1)描述那套管理体系与政策——正是它,让一家小规模、注定无法挽救的大宗商品纺织企业,脱胎换骨成今天这个强大的伯克希尔;(2)解释这套管理体系与政策是如何形成的;(3)在一定程度上解释伯克希尔为何做得如此出色;(4)预测倘若巴菲特不久离任,这份异常优异的业绩能否延续;(5)思考伯克希尔过去五十年的辉煌成果,是否蕴含着在别处也可能有用的启示。巴菲特治下伯克希尔的管理体系与政策(下文合称“伯克希尔体系”)

I closely watched the 50-year history of Berkshire’s uncommon success under Warren Buffett. And it now seems appropriate that I independently supplement whatever celebratory comment comes from him. I will try to do five things. (1) Describe the management system and policies that caused a small and unfixably-doomed commodity textile business to morph into the mighty Berkshire that now exists, (2) Explain how the management system and policies came into being, (3) Explain, to some extent, why Berkshire did so well, (4) Predict whether abnormally good results would continue if Buffett were soon to depart, and (5) Consider whether Berkshire’s great results over the last 50 years have implications that may prove useful elsewhere. The management system and policies of Berkshire under Buffett (herein together called “the Berkshire system”)

在早期就已确定,具体如下:

were fixed early and are described below:

(1)伯克希尔会是一家松散的企业集团,只回避那些它无法做出有用预判的活动。(2)它最顶层的公司,几乎所有业务都通过各自独立注册的子公司来开展,而这些子公司的 CEO 享有极高的自主权。(3)集团总部几乎什么都没有,只有一间小小的办公室,里面坐着一位董事长、一位首席财务官,以及几位主要协助首席财务官处理审计、内控等事务的助手。(4)伯克希尔的子公司里,总会有财产意外险公司占据突出位置。作为一个整体,这些保险公司理应在适当时候,既产出可靠的承保利润,又创造出可观的“浮存金”(来自未赔付的保险负债)用于投资。(5)不会有什么覆盖全体系的人事制度、股票期权制度、其他激励制度、退休制度之类,因为各子公司会有自己的一套,而且往往各不相同。(6)伯克希尔的董事长只给自己留下寥寥几项职责。(i)

(1) Berkshire would be a diffuse conglomerate, averse only to activities about which it could not make useful predictions. (2) Its top company would do almost all business through separately incorporated subsidiaries whose CEOs would operate with very extreme autonomy. (3) There would be almost nothing at conglomerate headquarters except a tiny office suite containing a Chairman, a CFO, and a few assistants who mostly helped the CFO with auditing, internal control, etc. (4) Berkshire subsidiaries would always prominently include casualty insurers. Those insurers as a group would be expected to produce, in due course, dependable underwriting gains while also producing substantial “float” (from unpaid insurance liabilities) for investment. (5) There would be no significant system-wide personnel system, stock option system, other incentive system, retirement system, or the like, because the subsidiaries would have their own systems, often different. (6) Berkshire’s Chairman would reserve only a few activities for himself. (i)

他几乎会管理所有的证券投资,这些投资通常放在伯克希尔的财产意外险公司中。

He would manage almost all security investments, with these normally residing in Berkshire’s casualty insurers.

(ii)

(ii)

他会挑选所有重要子公司的 CEO,确定他们的薪酬,并要求每位 CEO 私下推荐一位接班人,以备不时之需。

He would choose all CEOs of important subsidiaries, and he would fix their compensation and obtain from each a private recommendation for a successor in case one was suddenly needed.

(iii)

(iii)

各子公司增强了自身竞争优势之后,余下用不着的大部分现金,由他来部署——最理想的部署,是用这笔钱去收购新的子公司。

He would deploy most cash not needed in subsidiaries after they had increased their competitive advantage, with the ideal deployment being the use of that cash to acquire new subsidiaries.

(iv)

(iv)

只要子公司的 CEO 需要,他几乎随时都能联系上,除此之外,他几乎不要求任何额外的联系。

He would make himself promptly available for almost any contact wanted by any subsidiary’s CEO, and he would require almost no additional contact.

(v)

(v)

他会为年报写一封篇幅长、逻辑清晰又实用的信,写的时候只当自己是个纯粹的被动股东,希望读到什么样的信,就写什么样的信。在股东大会上,他会在问答环节花上好几个小时。

He would write a long, logical, and useful letter for inclusion in his annual report, designed as he would wish it to be if he were only a passive shareholder, and he would be available for hours of answering questions at annual shareholders’ meetings.

(vi)

(vi)

他会努力做一个表率,去塑造一种文化——无论在他任内还是离任之后,这种文化都能长久地惠及客户、股东以及其他身处其中的人。

He would try to be an exemplar in a culture that would work well for customers, shareholders, and other incumbents for a long time, both before and after his departure.

(vii)

(vii)

他的首要任务是留出大量时间用于安静阅读和思考,尤其是那些能推动他坚定学习的事情——无论他变得多老都一样。

His first priority would be reservation of much time for quiet reading and thinking, particularly that which might advance his determined learning, no matter how old he became; and

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(viii)

(viii)

他还会花大量时间,满怀热情地赞赏他人取得的成就。

He would also spend much time in enthusiastically admiring what others were accomplishing.

(7)收购新子公司,通常用现金,而非新发行的股票。(8)只要每留存一美元、能为股东创造出超过一美元的市场价值,伯克希尔就不派股息。(9)收购新子公司时,伯克希尔会为一项董事长大致能看懂的好生意,付一个公道的价钱。它还希望有一位出色的 CEO 已在位,且预期能长期留任、无须总部帮忙就把公司管好。(10)遴选子公司 CEO 时,伯克希尔力求确保其可信、有本事、精力充沛,并热爱自己所处的这门生意和这份处境。(11)作为一条要紧的行事准则,伯克希尔几乎从不卖掉一家子公司。(12)伯克希尔几乎从不把一家子公司的 CEO 调去另一家不相干的子公司。(13)伯克希尔绝不会仅仅因为年龄,就逼一位子公司 CEO 退休。(14)伯克希尔债务极少,力求做到两点:一是无论何种境况下都近乎完美的信用;二是随时能取用现金和信贷,好在出现非常机遇时派上用场。(15)伯克希尔对有意出售大生意的卖家,始终以礼相待。这样的卖盘会立刻得到关注。倘若交易没能谈成,除了董事长和伯克希尔的一两个人,谁也不会知道这桩卖盘,他们也绝不会向外人提起。伯克希尔体系的这些要素,连同它们聚合起来的规模,都相当不寻常。据我所知,没有别的大公司能凑齐其中一半。伯克希尔怎么就长出了这样一副与众不同、异于常规的公司性情?是这样的:巴菲特哪怕只有 34 岁时,就已掌控着伯克希尔约 45% 的股份,且深得其他所有大股东的信任。他想建立什么体系就能建立什么体系。他也的确这么做了,创建了伯克希尔体系。几乎每一个要素之所以入选,都是因为巴菲特相信,在他手下,这有助于把伯克希尔的成就做到最大。他并不是要给别的公司打造一套放之四海而皆准的体系。事实上,伯克希尔的子公司在自家运营中,并不要求套用伯克希尔体系,有些子公司用着别的体系照样兴旺。那么,巴菲特设计伯克希尔体系时,究竟意在何为?

(7) New subsidiaries would usually be bought with cash, not newly issued stock. (8) Berkshire would not pay dividends so long as more than one dollar of market value for shareholders was being created by each dollar of retained earnings. (9) In buying a new subsidiary, Berkshire would seek to pay a fair price for a good business that the Chairman could pretty well understand. Berkshire would also want a good CEO in place, one expected to remain for a long time and to manage well without need for help from headquarters. (10) In choosing CEOs of subsidiaries, Berkshire would try to secure trustworthiness, skill, energy, and love for the business and circumstances the CEO was in. (11) As an important matter of preferred conduct, Berkshire would almost never sell a subsidiary. (12) Berkshire would almost never transfer a subsidiary’s CEO to another unrelated subsidiary. (13) Berkshire would never force the CEO of a subsidiary to retire on account of mere age. (14) Berkshire would have little debt outstanding as it tried to maintain (i) virtually perfect creditworthiness under all conditions and (ii) easy availability of cash and credit for deployment in times presenting unusual opportunities. (15) Berkshire would always be user-friendly to a prospective seller of a large business. An offer of such a business would get prompt attention. No one but the Chairman and one or two others at Berkshire would ever know about the offer if it did not lead to a transaction. And they would never tell outsiders about it. Both the elements of the Berkshire system and their collected size are quite unusual. No other large corporation I know of has half of such elements in place. How did Berkshire happen to get a corporate personality so different from the norm? Well, Buffett, even when only 34 years old, controlled about 45% of Berkshire’s shares and was completely trusted by all the other big shareholders. He could install whatever system he wanted. And he did so, creating the Berkshire system. Almost every element was chosen because Buffett believed that, under him, it would help maximize Berkshire’s achievement. He was not trying to create a one-type-fits-all system for other corporations. Indeed, Berkshire’s subsidiaries were not required to use the Berkshire system in their own operations. And some flourished while using different systems. What was Buffett aiming at as he designed the Berkshire system?

多年来,我归结出几个重要主题:

Well, over the years I diagnosed several important themes:

(1)他尤其希望,体系里那些最要紧的人——从他自己开始——能持续不断地把各自的理性、技能与投入做到极致。(2)他希望处处都收获双赢的结果——比如说,以给予忠诚来换取忠诚。(3)他希望决策能把长期成果做到最大,并且这些决策要出自那些通常会在位足够久、因而会亲尝决策后果的人之手。(4)他希望尽量削减总部一旦生出庞大官僚,几乎必然带来的种种恶果。(5)他希望像本·格雷厄姆教授那样,亲自为传播已获得的智慧贡献一份力量。巴菲特搭建伯克希尔体系时,可曾预见到随之而来的所有好处?没有。有些好处,是巴菲特在实践的演进中偶然发现的。可一旦看清了有益的结果,他便着力去强化催生这些结果的那些原因。

(1) He particularly wanted continuous maximization of the rationality, skills, and devotion of the most important people in the system, starting with himself. (2) He wanted win/win results everywhere--in gaining loyalty by giving it, for instance. (3) He wanted decisions that maximized long-term results, seeking these from decision makers who usually stayed long enough in place to bear the consequences of decisions. (4) He wanted to minimize the bad effects that would almost inevitably come from a large bureaucracy at headquarters. (5) He wanted to personally contribute, like Professor Ben Graham, to the spread of wisdom attained. When Buffett developed the Berkshire system, did he foresee all the benefits that followed? No. Buffett stumbled into some benefits through practice evolution. But, when he saw useful consequences, he strengthened their causes.

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为什么巴菲特掌舵下的伯克希尔能如此成功?

Why did Berkshire under Buffett do so well?

我想到的只有四个主要因素:

Only four large factors occur to me:

(1) (2) (3) (4)
(1) (2) (3) (4)

巴菲特身上那些建设性的特异之处,伯克希尔体系里那些建设性的特异之处,好运气,以及一部分股东和别的崇拜者(包括媒体里的一些人)那种古怪、炽烈、又能传染的痴心。

The constructive peculiarities of Buffett, The constructive peculiarities of the Berkshire system, Good luck, and The weirdly intense, contagious devotion of some shareholders and other admirers, including some in the press.

我相信,这四个因素都在场、也都出了力。可扛起重担的,是那些建设性的特异之处、那份古怪的痴心,以及它们彼此之间的相互作用。尤其是,巴菲特决意把自己的活动收窄到寥寥几类、并把全副心力都倾注其上,还这样一干就是五十年——这算得上一记“组合重拳”。巴菲特之所以成功,和罗杰·费德勒之所以打得一手好网球,是同一个道理。说穿了,巴菲特用的正是著名篮球教练约翰·伍登那套制胜法——伍登自打学会把几乎全部上场时间都分给七名最好的球员,赢球就赢得最勤了。这样一来,对手永远碰上的是他最好的球员,而非次好的;而多出来的上场时间,又让这些顶尖球员比常人进步得更快。而巴菲特把伍登那一套用得比伍登还极致,因为在他这里,本领的施展集中在一个人、而非七个人身上;而且这五十年里,他的本领随年岁增长而不断精进,不像篮球运动员的球技那样越老越退。不仅如此,巴菲特把大量权力和权威,交到那些往往长期任职的重要子公司 CEO 手里,也在子公司层面造出了强劲的“伍登效应”。这些效应,既磨砺了 CEO 们的本领,也抬高了子公司的业绩。再往后,随着伯克希尔体系把令人艳羡的自主权赋予众多子公司及其 CEO,加之伯克希尔越做越成功、越来越有名,这些成果又吸引来更多、也更好的子公司,以及更出色的 CEO。而更好的子公司和 CEO,反过来又不太需要总部操心,于是就有了人们常说的“良性循环”。伯克希尔一贯把意外险公司当作重要子公司,这一手效果如何?好得出奇。伯克希尔的野心大到不近情理,即便如此,它还是如愿以偿。意外险公司常把大致相当于股东权益的一笔钱投进普通股,伯克希尔的保险子公司正是如此。过去五十年,标普 500 指数年均税前回报约 10%,形成了一股可观的顺风。在巴菲特时代的头几十年,伯克希尔保险子公司持有的普通股大幅跑赢指数,恰如巴菲特所料。后来,随着伯克希尔持股规模过大、加上所得税的考量,跑赢指数那部分回报渐渐淡到微不足道(或许并非永远如此),别的、更好的优势又接踵而来。阿吉特·贾恩白手起家,造出了一门规模庞大的再保险业务,既生出巨额“浮存金”,又带来可观的承保利润。整个 GEICO 也归入了伯克希尔,随后市场份额翻了两番。伯克希尔别的保险业务也大为改观,靠的多是声誉优势、承保纪律、找准并守住好的利基,以及招揽和留住杰出人才。

I believe all four factors were present and helpful. But the heavy freight was carried by the constructive peculiarities, the weird devotion, and their interactions. In particular, Buffett’s decision to limit his activities to a few kinds and to maximize his attention to them, and to keep doing so for 50 years, was a lollapalooza. Buffett succeeded for the same reason Roger Federer became good at tennis. Buffett was, in effect, using the winning method of the famous basketball coach, John Wooden, who won most regularly after he had learned to assign virtually all playing time to his seven best players. That way, opponents always faced his best players, instead of his second best. And, with the extra playing time, the best players improved more than was normal. And Buffett much out-Woodened Wooden, because in his case the exercise of skill was concentrated in one person, not seven, and his skill improved and improved as he got older and older during 50 years, instead of deteriorating like the skill of a basketball player does. Moreover, by concentrating so much power and authority in the often-long-serving CEOs of important subsidiaries, Buffett was also creating strong Wooden-type effects there. And such effects enhanced the skills of the CEOs and the achievements of the subsidiaries. Then, as the Berkshire system bestowed much-desired autonomy on many subsidiaries and their CEOs, and Berkshire became successful and well known, these outcomes attracted both more and better subsidiaries into Berkshire, and better CEOs as well. And the better subsidiaries and CEOs then required less attention from headquarters, creating what is often called a “virtuous circle.” How well did it work out for Berkshire to always include casualty insurers as important subsidiaries? Marvelously well. Berkshire’s ambitions were unreasonably extreme and, even so, it got what it wanted. Casualty insurers often invest in common stocks with a value amounting roughly to their shareholders’ equity, as did Berkshire’s insurance subsidiaries. And the S&P 500 Index produced about 10% per annum, pre-tax, during the last 50 years, creating a significant tailwind. And, in the early decades of the Buffett era, common stocks within Berkshire’s insurance subsidiaries greatly outperformed the index, exactly as Buffett expected. And, later, when both the large size of Berkshire’s stockholdings and income tax considerations caused the index-beating part of returns to fade to insignificance (perhaps not forever), other and better advantage came. Ajit Jain created out of nothing an immense reinsurance business that produced both a huge “float” and a large underwriting gain. And all of GEICO came into Berkshire, followed by a quadrupling of GEICO’s market share. And the rest of Berkshire’s insurance operations hugely improved, largely by dint of reputational advantage, underwriting discipline, finding and staying within good niches, and recruiting and holding outstanding people.

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再往后,随着伯克希尔那近乎独一无二、又相当靠得住的公司性情和庞大规模广为人知,其保险子公司抓住了许多别人得不到的诱人机会,去认购私下发行的证券。这些证券大多有固定期限,回报也十分出色。伯克希尔在保险上这份惊人的成绩,并非水到渠成。通常,意外险生意即便经营得很好,也只能出个平庸的结果,而这样的结果没多大用处。伯克希尔更胜一筹的回报,规模大得叫人咋舌,以至于我相信,倘若巴菲特带着他的聪明、重返青春、又从一个小盘子起步,如今也未必复制得出来。伯克希尔当上松散的企业集团,可曾因此受损?没有。经营的疆域一拓宽,它的机会也随之有益地扩大。而别处常见的种种恶果,则被巴菲特的本领挡在了门外。伯克希尔为何宁愿用现金、而非自家股票去收购公司?这个嘛,用伯克希尔的股票,很难换来与所放弃之物同等值钱的东西。在保险业务之外收购公司,此类收购对收购方股东通常是坏事,可伯克希尔为什么偏偏做得让股东大获其利?这个嘛,伯克希尔在设计上就有一些方法上的长处,来给它更好的机会锦上添花。它从没有过一个背着收购指标、被压着非买不可的“收购部”,也从不听信那些必然偏向促成交易的“帮手”的建议。而巴菲特把自我欺骗牢牢按住:他嘴上把自己的本事说得不足,实则比大多数公司高管都更清楚,生意里什么行得通、什么行不通——这得益于他做被动投资者的长年历练。最后,即便伯克希尔拿到的机会远胜他人,巴菲特也常常展露一种近乎非人的耐心,出手购买的时候极少。举例来说,在掌控伯克希尔的头十年里,巴菲特眼看一门生意(纺织)走到濒死,又有两门新生意进来,净增了一门。巴菲特治下的伯克希尔,犯过哪些大错?这个嘛,作为之错虽属常见,可几乎所有天大的错,都错在没能出手买下,其中就包括没买沃尔玛的股票——而那笔买卖,当时明摆着会大获成功。这些不作为之错,分量可不轻。倘若伯克希尔抓住了那几个其实十拿九稳、只是它还不够聪明、没能认出来的机会,它如今的净资产至少会再高出 500 亿美元。我清单上的倒数第二项任务是:预测倘若巴菲特不久离开,伯克希尔这份异乎寻常的好业绩能否延续。答案是能。伯克希尔各子公司,已积起深厚的业务惯性,其根基是持久的竞争优势。何况,它旗下的铁路和公用事业子公司,如今又提供了大量值得把巨额资金投进新固定资产的良机。许多子公司还在做着明智的“补强”收购。只要伯克希尔体系的大部分保持原样,眼下这股惯性与机会合在一起,力量之大,足以让伯克希尔在相当长的时间里,几乎肯定仍是一家优于常人的公司——哪怕(1)巴菲特明天就走,(2)他的继任者不过是些能力平平之辈,(3)伯克希尔再也不买大生意。但是,就算真按“巴菲特不久离开”这个前提来说,他的继任者也不会是“能力平平之辈”。举例来说,阿吉特·贾恩和格雷格·阿贝尔都是久经验证的干将,用“世界级”来形容,恐怕还委屈了他们。我会选“世界领先”这个说法。在几个重要方面,他们每一个都是比巴菲特更强的企业经营者。而且我相信,无论别人开出什么条件,贾恩和阿贝尔都不会(1)离开伯克希尔,也不会(2)想对伯克希尔体系动什么大手术。

Then, later, as Berkshire’s nearly unique and quite dependable corporate personality and large size became well known, its insurance subsidiaries got and seized many attractive opportunities, not available to others, to buy privately issued securities. Most of these securities had fixed maturities and produced outstanding results. Berkshire’s marvelous outcome in insurance was not a natural result. Ordinarily, a casualty insurance business is a producer of mediocre results, even when very well managed. And such results are of little use. Berkshire’s better outcome was so astoundingly large that I believe that Buffett would now fail to recreate it if he returned to a small base while retaining his smarts and regaining his youth. Did Berkshire suffer from being a diffuse conglomerate? No, its opportunities were usefully enlarged by a widened area for operation. And bad effects, common elsewhere, were prevented by Buffett’s skills. Why did Berkshire prefer to buy companies with cash, instead of its own stock? Well, it was hard to get anything in exchange for Berkshire stock that was as valuable as what was given up. Why did Berkshire’s acquisition of companies outside the insurance business work out so well for Berkshire shareholders when the normal result in such acquisitions is bad for shareholders of the acquirer? Well, Berkshire, by design, had methodological advantages to supplement its better opportunities. It never had the equivalent of a “department of acquisitions” under pressure to buy. And it never relied on advice from “helpers” sure to be prejudiced in favor of transactions. And Buffett held self-delusion at bay as he underclaimed expertise while he knew better than most corporate executives what worked and what didn’t in business, aided by his long experience as a passive investor. And, finally, even when Berkshire was getting much better opportunities than most others, Buffett often displayed almost inhuman patience and seldom bought. For instance, during his first ten years in control of Berkshire, Buffett saw one business (textiles) move close to death and two new businesses come in, for a net gain of one. What were the big mistakes made by Berkshire under Buffett? Well, while mistakes of commission were common, almost all huge errors were in not making a purchase, including not purchasing Walmart stock when that was sure to work out enormously well. The errors of omission were of much importance. Berkshire’s net worth would now be at least $50 billion higher if it had seized several opportunities it was not quite smart enough to recognize as virtually sure things. The next to last task on my list was: Predict whether abnormally good results would continue at Berkshire if Buffett were soon to depart. The answer is yes. Berkshire has in place in its subsidiaries much business momentum grounded in much durable competitive advantage. Moreover, its railroad and utility subsidiaries now provide much desirable opportunity to invest large sums in new fixed assets. And many subsidiaries are now engaged in making wise “bolt-on” acquisitions. Provided that most of the Berkshire system remains in place, the combined momentum and opportunity now present is so great that Berkshire would almost surely remain a better-than-normal company for a very long time even if (1) Buffett left tomorrow, (2) his successors were persons of only moderate ability, and (3) Berkshire never again purchased a large business. But, under this Buffett-soon-leaves assumption, his successors would not be “of only moderate ability.” For instance, Ajit Jain and Greg Abel are proven performers who would probably be under-described as “world-class.” “World-leading” would be the description I would choose. In some important ways, each is a better business executive than Buffett. And I believe neither Jain nor Abel would (1) leave Berkshire, no matter what someone else offered or (2) desire much change in the Berkshire system.

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我也不认为,理想的新生意收购会随巴菲特的离开而终结。伯克希尔如今规模如此之大,加上股东积极主义的时代已然到来,我想会有一些理想的收购机会浮现,伯克希尔那 600 亿美元现金,也会建设性地减下去。我的最后一项任务,是思考伯克希尔过去 50 年的骄人业绩,是否藏着在别处也能派上用场的启示。答案显然是肯定的。在巴菲特治下的早年,伯克希尔面前摆着一桩大任务:把一小撮本钱,变成一家庞大而有用的公司。它解决这道难题的办法是:避开官僚主义,长期倚重一位深思熟虑的领袖——任他一边不断精进,一边引来更多和他一样的人。拿这个去比一比典型的大公司体系:总部官僚成堆,CEO 一茬接一茬,大多 59 岁上任,此后难得静下心来想一想,没多久又被固定的退休年龄赶下台。我相信,伯克希尔体系的各种变体,理应在别处得到更多尝试;而官僚主义那些最坏的毛病,理应被更多地当成它们所酷似的癌症来对待。整治官僚主义有个好例子,是乔治·马歇尔立下的:二战期间,他说服国会,赋予他在遴选将领时可以不论资排辈的权力,从而帮着打赢了那场战争。此致,查尔斯·T·芒格

Nor do I think that desirable purchases of new businesses would end with Buffett’s departure. With Berkshire now so large and the age of activism upon us, I think some desirable acquisition opportunities will come and that Berkshire’s $60 billion in cash will constructively decrease. My final task was to consider whether Berkshire’s great results over the last 50 years have implications that may prove useful elsewhere. The answer is plainly yes. In its early Buffett years, Berkshire had a big task ahead: turning a tiny stash into a large and useful company. And it solved that problem by avoiding bureaucracy and relying much on one thoughtful leader for a long, long time as he kept improving and brought in more people like himself. Compare this to a typical big-corporation system with much bureaucracy at headquarters and a long succession of CEOs who come in at about age 59, pause little thereafter for quiet thought, and are soon forced out by a fixed retirement age. I believe that versions of the Berkshire system should be tried more often elsewhere and that the worst attributes of bureaucracy should much more often be treated like the cancers they so much resemble. A good example of bureaucracy fixing was created by George Marshall when he helped win World War II by getting from Congress the right to ignore seniority in choosing generals. Sincerely, Charles T. Munger

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